GAYLORD COMPANIES INC
10QSB, 1996-05-15
RETAIL STORES, NEC
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        FORM 10-QSB. --- QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d)
                     OF THE SECURITIES EXCHANGE ACT OF 1934
                        Quarterly or Transitional Report

                     U.S. Securities and Exchange Commission
                             Washington, D.C. 20549

                                   Form 10-QSB
(Mark One)
X        QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
         SECURITIES EXCHANGE ACT OF 1934

                  For the  quarterly  period  ended  March 31,  1996  TRANSITION
         REPORT PURSUANT TO 13 OR 15(d) OF THE SECURITIES
         EXCHANGE ACT OF 1934

                  For the transition period from ____________ to ____________

                       Commission file number   1-13518

                             Gaylord Companies, Inc.
- - --------------------------------------------------------------------------------
        (Exact name of small business issuer as specified in its charter)

             Delaware                                   31-1421571
- - --------------------------------------------------------------------------------
   (State or other jurisdiction of          (I.R.S. Employer Identification No.)
   incorporation or organization)

                    4006 Venture Court, Columbus, Ohio 43228
- - --------------------------------------------------------------------------------
                     (Address of Principal Executive Office)

                                 (614) 771-2777
- - --------------------------------------------------------------------------------
                           (Issuer's telephone number)

         Check whether the issuer (1) filed all reports  required to be filed by
Section 13 or 15(d) of the Securities  Exchange Act of 1934 during the preceding
12 months (or for such shorter  period that the  registrant was required to file
such reports), and (2) has been subject to such filing requirements for the past
90 days.

                  Yes    X                                             No

         State  the  number of shares  outstanding  of each of the  registrant's
classes of common equity, as of the last practicable date: 2,750,000 as of March
31, 1996




<PAGE>


                             GAYLORD COMPANIES, INC.

                                      INDEX



<TABLE>
<CAPTION>
                                                                                                             Page
                                                                                                            Number
PART I - FINANCIAL INFORMATION
<S>                                                                                                           <C>
        Item 1.           Financial Statements
                          Consolidated Balance Sheet as of March 31, 1996 (unaudited)                         1

                          Consolidated Statements of Operations (unaudited) for the
                          Three months ended March 31, 1996 and 1995                                          2

                          Consolidated Statements of Cash Flows (unaudited) for the
                          Three months ended March 31, 1996 and 1995                                          3

                          Notes to the financial statements                                                   4
        Item 2.           Management's Discussion and Analysis of Financial
                          Condition and Results of Operations                                                5-8
PART II - OTHER INFORMATION                                                                                  9-10
        Item 5.           Other Information
        Item 6.           Exhibits and Reports on Form 8-K
Exhibit Index                                                                                                 11
Signature                                                                                                     12

</TABLE>


<PAGE>




                            GAYLORD COMPANIES, INC.

                           CONSOLIDATED BALANCE SHEET

                                 MARCH 31, 1996

                                  (UNAUDITED)



                                     ASSETS

CURRENT ASSETS:
  Cash                                                    $  514,126
  Accounts receivable - trade                                 32,569
  Other receivables                                          215,133
  Inventories                                              1,848,695
  Deferred income taxes - current                            202,250
  Prepaid expenses and other current assets                  111,244
                                                          ----------
    TOTAL CURRENT ASSETS                                   2,924,017

PROPERTY AND EQUIPMENT                                       663,470

GOODWILL                                                     124,311

DEFERRED INCOME TAXES                                        357,061

INVESTMENT                                                   125,000

OTHER ASSETS                                                  39,475
                                                          ----------
                                                          $4,233,334
                                                          ==========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES:
  Accounts payable                                        $1,371,726
  Line of credit                                             395,000
  Bank note - short term                                     250,000
  Sales tax payable                                           78,818
  Current portion of long-term debt                          329,989
  Current installments of capital lease obligations           11,859
  Other current liabilities                                   72,178
                                                          ----------
    TOTAL CURRENT LIABILITIES                              2,509,570

CAPITAL LEASE OBLIGATIONS                                      5,018
                                                          ----------
                                                           2,514,588
                                                          ----------
COMMITMENTS

STOCKHOLDERS' EQUITY:
  Cumulative preferred stock, par value $.01 per share;
    1,500,000 shares authorized, 60,000 shares issued
    and outstanding                                          300,000
  Common stock, par value $.01 per share; 
    10,000,000 shares authorized, 2,750,000
    shares issued and outstanding                             27,500
  Paid-in-capital in excess of par                         1,600,817 
  Retained earnings (deficit)                               (209,571)
                                                          ----------
    TOTAL STOCKHOLDERS' EQUITY                             1,718,746 
                                                          ----------
                                                          $4,233,334
                                                          ==========

                See notes to consolidated financial statements.

                                       1



<PAGE>


                            GAYLORD COMPANIES, INC.

                      CONSOLIDATED STATEMENT OF OPERATIONS

                                  (UNAUDITED)

                                                        Three Months Ended
                                                             March 31,
                                                      ---------------------
                                                          1996       1995
                                                      ---------- ----------
NET SALES                                             $2,884,819 $2,919,495

COST OF GOODS SOLD, including store occupancy and
  delivery costs                                       2,206,362  2,217,357
                                                      ---------- ----------
GROSS PROFIT                                             678,457    702,138

OPERATING EXPENSES:
  Store operating expenses                               604,292    575,178
  Administrative                                         310,200    291,861
  Depreciation and amortization                           48,062     64,373
                                                      ---------- ----------
                                                         962,554    931,412
                                                      ---------- ----------
OPERATING INCOME (LOSS)                                 (284,097)  (229,274)
                                                      ---------- ----------
OTHER INCOME (EXPENSE):
  Interest expense                                       (76,817)   (79,536)
  Amortization of discount on notes payable                -        (17,292)
  Other income (expense)                                 (14,355)       183
                                                      ---------- ----------
                                                         (91,172)   (96,645)
                                                      ---------- ----------
INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)       (375,269)  (325,919)

INCOME TAX EXPENSE (BENEFIT)                            (150,107)  (130,368)
                                                      ---------- ----------
NET INCOME (LOSS)                                     $ (225,162)$ (195,551)
                                                      ========== ==========
EARNINGS (LOSS) PER COMMON SHARE                      $    (0.08)$    (0.09)
                                                      ========== ==========
WEIGHTED AVERAGE COMMON SHARES USED                    2,750,000  2,125,000
                                                      ========== ==========











                See notes to consolidated financial statements.

                                       2



<PAGE>


                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                      CONSOLIDATED STATEMENT OF CASH FLOWS

                                  (UNAUDITED)


                                                             Three Months Ended
                                                                 March 31,
                                                          ---------------------
                                                             1996       1995
                                                          ---------- ----------

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net income (loss)                                       $ (225,162)$ (195,551)
                                                          ---------- ----------
  Adjustments to reconcile net income (loss) to net
  cash provided (used) by operating activities:
    Depreciation and amortization                             48,062     62,268
    Changes in assets and liabilities:
      Decrease (increase) in accounts receivable               9,529    (10,404)
      Decrease (increase) in other receivables               (21,426)   (20,610)
      Decrease (increase) in inventory                       (38,243)   (38,705)
      Decrease (increase) in prepaid expenses and 
       other assets                                              127   (157,472)
      Decrease (increase) in deferred income taxes          (150,250)      -
      Increase (decrease) in accounts payable               (110,588)  (541,758)
      Increase (decrease) in sales tax payable              (100,485)   (95,765)
      Increase (decrease) in other current liabilties       (138,430)   (11,911)
                                                          ---------- ----------
        Total adjustments                                   (501,704)  (814,357)
                                                          ---------- ----------
        NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES    (726,866)(1,009,908)
                                                          ---------- ----------
CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchase of property and equipment                          (1,501)   (10,699)
                                                          ---------- ----------
        NET CASH PROVIDED (USED) BY INVESTING ACTIVITIES      (1,501)   (10,699)
                                                          ---------- ----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Proceeds from issuance of debt                             395,000    850,000
  Repayments of debt                                         (48,775)   (50,166)
  Principal payments of capital lease obligations             (2,751)    (3,100)
                                                          ---------- ----------
        NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES     343,474    796,734
                                                          ---------- ----------
NET INCREASE (DECREASE) IN CASH                             (384,893)  (223,873)

CASH AT BEGINNING OF PERIOD                                  899,019    261,627
                                                          ---------- ----------
CASH AT END OF PERIOD                                     $  514,126 $   37,754
                                                          ========== ==========

SUPPLEMENTAL CASH FLOW DISCLOSURES:
  Cash paid during the period for:
    Interest                                              $   15,612 $   30,537
                                                          ========== ==========
    Income taxes                                          $     -    $      100
                                                          ========== ==========




                See notes to consolidated financial statements.

                                       3





<PAGE>



                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                        THREE MONTHS ENDED MARCH 31, 1996

                                   (UNAUDITED)



1.       BASIS OF PRESENTATION

                  The  accompanying  financial  statements  are  unaudited,  but
         reflect  all  adjustments  which,  in the  opinion of  management,  are
         necessary for a fair presentation of financial position and the results
         of operations for the interim periods  presented.  All such adjustments
         are of a normal and recurring nature. The results of operations for any
         interim period are not necessarily indicative of the results attainable
         for a full fiscal year.

2.       LOSS PER SHARE

                  Per  share  information  is  computed  based  on the  weighted
         average number of shares outstanding during the period.



                                        4

<PAGE>



ITEM 2.           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
                  CONDITION AND RESULTS OF OPERATIONS

RESULTS OF OPERATIONS

Three Months Ended March 31, 1995 and 1996

         Consolidated Operations

         The Company  incurred a net loss of $225,162 in the three  months ended
March 31, 1996 as compared to a net loss of $195,551 for the  comparable  period
in the prior year.  The increase in the net loss in the three months ended March
31, 1996 as compared  to the same  period in 1995 was  primarily  due to a lower
gross profit margin,  higher store operating expenses and higher  administrative
costs.

         Net sales in the three months ended March 31, 1996 were  $2,884,819,  a
1.2%  decrease  over net sales of $2,919,495  for the  comparable  period in the
prior year. The decrease was due primarily to the fact that the Little Professor
Book  Company   Superstores  in  both  Boardman  and  Cincinnati,   Ohio  posted
significant  sales decreases as both stores  encountered  new  competition  from
Barnes and Noble Book  Superstores  in close  proximity  during the three months
ended March 31, 1996 that they did not encounter in the same period in 1995. All
of the Company's  other Book  Superstores  and Cookstores had sales increases in
the three  months  ended  March 31,  1996 as  compared to the same period in the
prior  year.  Sales in the  Bargain  Bookstore  decreased  slightly in the three
months  ended  March 31,  1996 as compared to the same period in the prior year.
All net sales are comparable in the period.

         Cost of goods sold,  including store occupancy and delivery costs,  was
$2,206,362  for the three months ended March 31, 1996 as compared to  $2,217,357
for the three months ended March 31, 1995.  Gross profit as a percentage  of net
sales was 23.5% for the three  months  ended March 31, 1996 as compared to 24.0%
during the same period in 1995.  Management believes that the primary reason for
the lower gross profit as a  percentage  of net sales for the three months ended
March 31,  1996,  as  compared  to the same  period in 1995,  is the lower gross
profit as a percentage  of sales in the Company's  Book  Superstore in Boardman,
Ohio, due to more  aggressive  discounting in response to the early October 1995
opening of a Barnes and Noble Book Superstore in close  proximity.  In addition,
while sales  decreased in the Company's Book  Superstore in Boardman,  Ohio, for
the three months  ended March 31, 1996,  as compared to the same period in 1995,
occupancy costs remained substantially the same.

         Store level expenses were $604,292 for the three months ended March 31,
1996 as  compared  to  $575,178  for the three  months  ended  March  31,  1995.
Management  believes that the increase in such expenses was due primarily to the
reclassification  of certain  payroll  expenses to store level  expenses for the
three  months  ended  March  31,  1996 that were  classified  as  administrative
expenses in the same period in 1995. Store operating expenses were 21.0% of net

                                        5

<PAGE>



sales for the three months ended March 31, 1996 as compared to 19.7% in the same
period in 1995.  Management  believes  that the  increase in such  expenses as a
percentage  of net sales is due  primarily  to the fact that while  store  level
expenses  increased  in the three months ended March 31, 1996 as compared to the
same period in the prior year, net sales decreased.

         Administrative  expenses for the three months ended March 31, 1996 were
$310,200  compared  to  $291,861  for the three  months  ended  March 31,  1995.
Management  believes  that  the  increase  in  administrative  expenses  is  due
primarily to the Company's anticipated expansion.

         Depreciation and amortization for the three months ended March 31, 1996
were  $48,062  compared to $64,373 for the three  months  ended March 31,  1995.
Management  believes that the decrease in depreciation  and  amortization is due
primarily  to the fact that  some  assets  had been  completely  depreciated  or
amortized  in the three  months  ended  March 31,  1996 as  compared to the same
period in the prior year.

         Interest  expense for the three months ended March 31, 1996 was $76,817
compared to $79,536 in the same period in the prior year.

         Amortization  of discount on notes  payable for the three  months ended
March 31, 1996 was $0 compared to $17,292 for the three  months  ended March 31,
1995. Management believes that the decrease in amortization of discount on notes
payable is due primarily to the fact that the  amortization was accelerated upon
the repayment of the bridge loans in the original  principal  amount of $500,000
after the  completion of the Company's  initial  public  offering in November of
1995 and the amortization was subsequently discontinued.

         Cookstore Operations

         Net sales in the three  months  ended March 31, 1996 were  $579,541,  a
13.9%  increase  over net sales of $508,734  during the same period in the prior
year.  Net sales  increased in all of the  Company's  Cookstores  for the period
ended March 31,  1996 as  compared  to the same  period in the prior  year.  All
Cookstore net sales are comparable in the period.

         Cost of goods sold,  including store occupancy and delivery costs,  was
$420,425  for the three  months ended March 31, 1996 as compared to $381,153 for
the three months ended March 31, 1995.  Management  believes  that such increase
was due primarily to the increased level of sales.  Gross profit as a percentage
of net sales was 27.5% for the three  months ended March 31, 1996 as compared to
25.1%  during the same  period in 1995.  Management  believes  that the  primary
reasons for the higher gross  profit as a percentage  of net sales for the three
months  ended March 31, 1996,  as compared to the same period in 1995,  are that
while sales  increased for the three months ended March 31, 1996, as compared to
the same period in 1995, occupancy costs remained the same.



                                        6

<PAGE>



         Bookstore Operations

         Net sales in the three months ended March 31, 1996 were  $2,305,278,  a
4.4% decrease  over net sales of $2,410,761 in the prior year.  The decrease was
due primarily to the fact that the Little Professor Book Company  Superstores in
both Boardman and Cincinnati,  Ohio posted  significant  sales decreases as both
stores  encountered  new competition  from Barnes and Noble Book  Superstores in
close  proximity  during the three months ended March 31, 1996 that they did not
encounter  in  the  same  period  in  1995.  All  of the  Company's  other  Book
Superstores  had sales  increases  in the three  months  ended March 31, 1996 as
compared to the same period in the prior  year.  Sales in the Bargain  Bookstore
decreased  slightly in the three  months ended March 31, 1996 as compared to the
same period in the prior year.  All  Bookstore  net sales are  comparable in the
period.

         Cost of goods sold,  including store occupancy and delivery costs,  was
$1,785,936  for the three months ended March 31, 1996 as compared to  $1,836,204
for the  three  months  ended  March 31,  1995.  Management  believes  that such
decrease was due  primarily to the decreased  level of sales.  Gross profit as a
percentage  of net sales was 22.5% for the three  months ended March 31, 1996 as
compared to 23.8% during the same period in 1995.  Management  believes that the
primary  reason for the lower gross profit as a percentage  of net sales for the
three months ended March 31,  1996,  as compared to the same period in 1995,  is
the lower gross profit as a percentage of sales in the Company's Book Superstore
in Boardman,  Ohio, due to more aggressive  discounting in response to the early
October 1995 opening of a Barnes and Noble Book  Superstore in close  proximity.
In addition, while sales decreased in the Company's Book Superstore in Boardman,
Ohio,  for the three months ended March 31, 1996, as compared to the same period
in 1995, occupancy costs remained substantially the same.

LIQUIDITY AND CAPITAL RESOURCES

         Through March 31, 1996, the Company funded its requirements for working
capital  and  capital  expenditures  from net  proceeds  of its  initial  public
offering, net cash provided by operating activities and through borrowings under
its bank credit  facilities.  As of March 31, 1996,  the Company had a revolving
line of credit of $395,000  and  secured  term debt in the  aggregate  amount of
$579,989,  all of which was  outstanding  at March 31, 1996. The bank debt bears
interest at rates of .5% to 1% over the prime rate of interest  and has maturity
dates ranging from May 31, 1996 through December 31, 1997.

         The bank debt requires the Company to meet covenants  pertaining to the
following  financial  measurements:  1) quarterly net income  before  taxes;  2)
tangible net worth; 3) cash flow coverage of debt service. At December 31, 1995,
the Company was not in compliance with all three measurements, and therefore was
in  technical  default of this  financing  agreement.  The bank has  granted the
Company  waivers  through May 31, 1996, but since such waiver period is for less
than one year, all debt under this agreement has been  reclassified  as current.
In  connection  with such  waivers,  the  Company  agreed to be bound  under the
default rate of interest,

                                        7

<PAGE>


which is prime plus 2.5%,  and is precluded  from  obtaining any additional 
funds under the revolving credit portion of this loan agreement.

         The bank has advised  the Company  that it does not intend to renew the
Company's  credit  facilities.  The  failure  of the  Company to  refinance  the
Company's existing credit facilities, of which there can be no assurance,  would
have a material adverse effect on the Company.

         The Company's capital  expenditures  totaled $1,501 in the three months
ended  March 31,  1996 as  compared  to $10,699  during the same period in 1995.
Management  believes that capital  expenditures,  including the funds needed for
opening  three or  possibly  four new  retail  stores,  during the next 12 to 18
months will aggregate approximately $750,000.

         At March 31,  1996,  the Company had  recorded  deferred  tax assets of
approximately   $559,000,   primarily   connected   with  net   operating   loss
carryforwards.  The Company  believes that the benefits of these tax assets will
be realized  through  future  operations.  Taxable  income would need to average
approximately  $100,000  per year  over the next 14  years  for the  Company  to
realize the full benefit of these deferred tax assets.

         On November 8, 1995, the Company consummated an initial public offering
(the "Offering") of 750,000 shares of common stock and 1,725,000 common purchase
warrants at a price to the public of $3.00 and $0.10, respectively.  Each of the
warrants  expire on October 30, 2000 and entitle the holder  thereof to purchase
one share of common  stock for $3.00 per share.  In general,  the  warrants  are
redeemable by the Company at a price of $.05 per warrant  commencing October 31,
1997  provided  that the price of the  Company's  common stock has been at least
$4.50 for 20  consecutive  trading days prior to the redemption of the warrants.
In addition,  certain  principal  stockholders of the Company  purchased  60,000
shares of the Company's Series A Preferred Stock at a price of $5.00 per share.



                                        8

<PAGE>



                           PART II. OTHER INFORMATION


Item 5.  Other Information

         None


Item 6.  Exhibits and Reports on Form 8-K

         (a)  Exhibits

                  Please see Exhibit Index on page 9.

         (b)  Reports on Form 8-K

                  None



Exhibit Index

<TABLE>
<CAPTION>

Number                    Description of Exhibit
- - ------                   ------------------------

<S>    <C>    <C>
1.1    --     Form of Underwriting Agreement between the Company and the Underwriter.+
3.1    --     Certificate of Incorporation of the Company.+
3.2    --     By-Laws of the Company.+
4.1    --     Form of Warrant Agreement between the Company and Continental Stock Transfer & Trust
              Company, as warrant agent.
4.2    --     Specimen Certificate of the Company's Common Stock.+
4.3    --     1994 Stock Option Plan, as amended.+
4.4    --     Specimen Certificate of the Company's Warrant.+
4.5    --     Form of Underwriter's Warrants.+
5.1    --     Opinion of Gallet Dreyer & Berkey, LLP counsel to the Company.+
10.1   --     Form of Employment Agreement between the Company and John D. Critser.+
10.2   --     Form of Employment Agreement between the Company and John Gaylord.+
10.3   --     Form of Employment Agreement between the Company and George Gaylord.+
10.4   --     Agreements between the Subsidiaries and Bank One, Columbus, N.A.
10.5   --     Exchange Agreement, dated as of August 1, 1994, by and among George Gaylord, John
              Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble, Judy Gaylord, Jennifer Lynn
              Gaylord, John D. Critser and Gaylord Companies, Inc.+
10.6   --     Lease, dated September 30, 1987, between UAP-Columbus JV326132, as Landlord, and
              Gaylord Book Company, as Tenant, as amended, for premises located at 1655 and 1657 West
              Lane Avenue, Lane Avenue Shopping Center, Upper Arlington, Ohio.+
10.7   --     Lease, dated December 15, 1988, between Retail Projects of Cincinnati, Inc., as Landlord,
              and Little Professor Enterprises, Inc., as Tenant, as subsequently assigned to Gaylord's Inc.
              and amended, for premises located at Space 180, Forest Fair Mall, Forest Park, Ohio.+
</TABLE>


<PAGE>

<TABLE>
<CAPTION>

Number                              Description of Exhibit
- - ------                              ----------------------

<S>    <C>    <C>
10.8   --     Lease, dated June 13, 1989, between UAP-Columbus JV326132, as Landlord, and The
              Cookstore, Inc., as Tenant, as amended, for premises located at 1677 West Lane Avenue,
              M-1/4 and M-6, Lane Avenue Shopping Center, Upper Arlington, Ohio.+
10.9   --     Lease, dated September 24, 1990, between Planned Communities Company, as Landlord, and
              Little Professor Enterprises, Inc., as Tenant, for premises located at Worthington Square
              Shopping Center, Worthington, Ohio.+
10.10  --     Lease, dated July 16, 1992, between Sawmill Place Plaza Associates, as Landlord, and Little
              Professor Enterprises, Inc., as Tenant, as amended, for premises known as Space 122, Plaza
              at Sawmill Place, 2700 Sawmill Place Blvd., Columbus, Ohio.+
10.11  --     Lease,  dated  September  10, 1993,  between  UAP-Columbus,
              JV326132, as Landlord,  and Gaylord Book Co., Inc., as Tenant,
              as amended,  for  premises  located at 1595 West Lane  Avenue,
              Upper Arlington, Ohio.+
10.12  --     Lease,  dated  September  13,  1993,  between  Aetna  Life
              Insurance Company, as Landlord,  and Gaylord Companies,  Inc.,
              as  Tenant,   for  premises   located  at  Worthington   Mall,
              Worthington, Ohio.+
10.13  --     Lease, dated October 21, 1993, between Greater Boardman Plaza, Inc., as Landlord, and
              Gaylord Enterprises, Inc., as Tenant, for premises located at Room No. 101, Greater
              Boardman Plaza Shopping Center, 255 Boardman-Canfield Road, Youngstown, Ohio.+
10.14  --     Lease,  dated July 15, 1994,  between  Glimcher  Properties
              Limited Partnership,  as Landlord,  and Gaylord Companies,  as
              Tenant, for premises located at the Mall at Fairfield Commons,
              Store #E181, Beavercreek, Ohio.+
10.15  --     Lease, dated August 19, 1994, between DeBartolo Capital Partnership, as Landlord, and The
              Cookstore Inc., as Tenant, for premises located at Room 240, Summit Mall Shopping Center,
              3265 West Market Street, Akron, Ohio.+
10.16  --     Sublease, dated August 31, 1994, between J.E. Hanger, Inc., sublessor and The Gaylord
              Companies, Inc., sublessee, as a sublease under the master lease dated April 23, 1991
              between Teachers Insurance and Annuity Association, as lessor, and J. E. Hanger, Inc., as
              lessee, for premises located at 4006 Venture Court, Columbus, Ohio.+
10.17  --     Consignment  Agreement,  dated  February 25, 1989,  between
              Ingram Industries, Inc., as Consignor, and Gaylord's, Inc., as
              Consignee,  relating to the store  located at 1018 Forest Fair
              Drive, Cincinnati, Ohio.+
10.18  --     Consignment Agreement dated May 21, 1991, between Ingram Book Company, as
              Consignor,   and  Little  Professor   Enterprises,   Inc.,  as
              Consignee,  relating to the store  located at 155  Worthington
              Square, Worthington, Ohio.+
10.19  --     Consignment Agreement, dated February 10, 1993, between Ingram Book Company, as
              Consignor, and Gaylord Book Company, as Consignee, relating to the store located at 1646
              W. Lane Avenue, Columbus, Ohio.+
10.20  --     Consignment Agreement, dated February 10, 1993, between Ingram Book Company, as
              Consignor, and Little Professor Enterprises, Inc., as Consignee, relating to the store located
              at 6490 Sawmill Road, Columbus, Ohio.+
10.21  --     Consignment Agreement, dated December 1993, between Ingram Book Company, as
              Consignor, and Gaylord Enterprises, Inc., as Consignee, relating to the store located at 101
              Boardman-Canfield Road, Boardman, Ohio.+
10.22  --     License Agreement, dated as of January 1, 1994, between Sawworth Book Company, as
              License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 155
              Worthington Square, Worthington, Ohio. +

</TABLE>

<PAGE>


<TABLE>

<S>    <C>     <C>
10.23  --      License Agreement, dated as of January 1, 1994, between Sawworth Book Company, as
               License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 6490
               Sawmill Road, Columbus, Ohio.+
10.24  --      License Agreement, dated as of January 1, 1994, between Gaylord Enterprises, Inc., as
               License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 101
               Boardman-Canfield Road, Boardman, Ohio.+
10.25  --      License Agreement, dated as of January 1, 1994, between Gaylord's, Inc., as License Owner,
               and Little Professor Book Centers, Inc., as Franchisor, relating to 1018 Forest Fair Drive,
               Cincinnati, Ohio.+
10.26  --      License Agreement, dated as of January 1, 1994, between Gaylord Book Company, as
               License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 1657 W.
               Lane Avenue, Columbus, Ohio.+
10.27  --      Agreement, dated as of January 1, 1994, between the Company and Little Professor Book
               Centers, Inc.+
10.28  --      Letter Agreement, dated September 12, 1994, from Little Professor Book Centers, Inc. to
               Gaylord Family Limited.+
10.29  --      Mutual Release Agreement, dated September 12, 1994, among Little Professor Book Centers,
               Inc. and the Company Gaylord's, Inc., Gaylord Family Investments, Inc., Gaylord Book
               Company, Sawworth Book Company, Gaylord Enterprises, Inc., Gaylord Family Limited,
               George Gaylord and John Gaylord.+
10.30  --      Form of Engagement Agreement: Financial Consultant Services between the Underwriter and
               the Company.+
10.31  --      Loan Agreement with Bank One*
16.1   --      Letter from KPMG Peat Marwick, LLP on change in certifying accountant.+
21.1   --      List of Subsidiaries.+

</TABLE>


* Previously filed with Form 10-KSB for the year ended December 31st, 1995.

+ Previously Filed with Registration Statement No. 33-90832.




<PAGE>


                                    SIGNATURE


Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
Registrant  caused  this  report to be signed on its behalf by the  undersigned,
thereunto duly authorized.

Dated:  May 14, 1996                GAYLORD COMPANIES, INC.


                                     By:  /s/ John Gaylord
                                          John Gaylord, Chairman of the Board,
                                          Chief Executive Officer, Treasurer and
                                          Chief Financial Officer



<PAGE>

<TABLE> <S> <C>


<ARTICLE>                     5
<LEGEND>
     Form 10-QSB for the quarter ended March 31, 1996
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-Mos
<FISCAL-YEAR-END>                              Dec-31-1996
<PERIOD-START>                                 Jan-01-1996
<PERIOD-END>                                   Mar-31-1996
<CASH>                                         514,126
<SECURITIES>                                   0
<RECEIVABLES>                                  32,569
<ALLOWANCES>                                   0
<INVENTORY>                                    1,848,695
<CURRENT-ASSETS>                               2,924,017
<PP&E>                                         1,745,737
<DEPRECIATION>                                 1,082,267
<TOTAL-ASSETS>                                 4,233,334
<CURRENT-LIABILITIES>                          2,509,570
<BONDS>                                        0
                          0
                                    300,000
<COMMON>                                       27,500
<OTHER-SE>                                     1,391,246
<TOTAL-LIABILITY-AND-EQUITY>                   4,233,334
<SALES>                                        2,884,819
<TOTAL-REVENUES>                               2,884,819
<CGS>                                          2,206,362
<TOTAL-COSTS>                                  2,206,362
<OTHER-EXPENSES>                               604,292
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             76,817
<INCOME-PRETAX>                                (375,269)
<INCOME-TAX>                                   (150,107)
<INCOME-CONTINUING>                            (225,162)
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                   (225,162)
<EPS-PRIMARY>                                  (.08)
<EPS-DILUTED>                                  0
        

</TABLE>


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