GAYLORD COMPANIES INC
SB-2/A, 1996-07-16
RETAIL STORES, NEC
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<PAGE>   1
      As filed with the Securities and Exchange Commission on July 16, 1996
                                                 REGISTRATION NO. 333-07327
================================================================================

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                                   -----------

                                   AMENDMENT
                                    NO 1 TO

                                    FORM SB-2
                             REGISTRATION STATEMENT
                                    UNDER THE
                             SECURITIES ACT OF 1933
                                   -----------

                             GAYLORD COMPANIES, INC.
                 (Name of small business issuer in its charter)


<TABLE>
<S>                               <C>                             <C>       
          DELAWARE                           5995                     31-1421571
(State or other jurisdiction of   (Primary Standard Industrial     (I.R.S. Employer   
incorporation or organization)     Classification Code Number)    Identification No.) 
</TABLE>


                           GAYLORD COMPANIES, INC.
                              4006 VENTURE COURT
                             COLUMBUS, OHIO 43228
                                (614) 771-2777
       (Name, address and telephone number of principal executive offices
                        and principal place of business)


                                  JOHN GAYLORD
                             GAYLORD COMPANIES, INC.
                               4006 VENTURE COURT
                              COLUMBUS, OHIO 43228
                                 (614) 771-2777
            (Name, address and telephone number of agent for service)
                               -------------------
                                   Copies to:

                              MARTIN C. LICHT, ESQ.
                                845 Third Avenue
                            New York, New York 10022
                                 (212) 935-3131
                                 ---------------

        APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC:

  As soon as practicable after this Registration Statement becomes effective.

                                 --------------

 If any of the securities being registered on this Form are to be offered on a
  delayed or continuous basis pursuant to Rule 415 under the Securities Act of
                       1933, check the following box./X/


<PAGE>   2



                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>
=================================================================================================================================
                TITLE OF EACH CLASS OF SECURITIES          MOUNT TO BE    PROPOSED OFFERING  PROPOSED AGGREGATE     AMOUNT OF
                        TO BE REGISTERED                    REGISTERED    PRICE PER SHARE (1) OFFERING PRICE (1) REGISTRATION FEE
- ---------------------------------------------------------------------------------------------------------------------------------
<S>                                                          <C>                  <C>            <C>               <C>   
Shares of Common Stock, $.01 par value
  ("Common Stock")(2).....................................   1,015,000            1.5625        1,585,937.50         546.88
- ---------------------------------------------------------------------------------------------------------------------------------
Common Stock Purchase Warrants(2).........................     800,000             .4375           350,000           120.69
- ---------------------------------------------------------------------------------------------------------------------------------
Shares of Common Stock underlying the
  Common Stock Purchase Warrants..........................     800,000            1.5625         1,250,000           431.04
- ---------------------------------------------------------------------------------------------------------------------------------
Total Registration Fee....................................                                                         1,098.61
=================================================================================================================================
</TABLE>

         THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE
OR DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT
SHALL FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933 OR UNTIL THE REGISTRATION STATEMENT SHALL BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION 8(A),
MAY DETERMINE.

(1)  Estimated solely for the purpose of calculating the registration fee
     pursuant to Rule 457.

(2)  Pursuant to Rule 416 there are also being registered such additional shares
     of Common Stock as may become issuable pursuant to the antidilution
     provisions of the Common Stock Purchase Warrants.

(3)  The registration fee was paid upon the initial filing of this Registration 
     Statement.
     

                                 (ii)

<PAGE>   3



                             GAYLORD COMPANIES, INC.
                              CROSS REFERENCE SHEET

<TABLE>
<CAPTION>
   ITEM NO.                     CAPTION IN FORM SB-2                                    LOCATION IN PROSPECTUS
   --------                     --------------------                                    ----------------------
      <S>                                                                   <C>
      1.  Forepart of the Registration Statement and Outside
           Front Cover Page of Prospectus.................................. Outside Front Cover.
      2.  Inside Front and Outside Bank Cover Pages of
           Prospectus ..................................................... Inside Front and Outside Back Covers.
      3.  Summary Information; Risk Factors................................ Prospectus Summary; Risk Factors.
      4.  Use of Proceeds.................................................. Use of Proceeds.
      5.  Determination of Offering Price.................................. Plan of Distribution.
      6.  Selling Security-Holders......................................... Selling Securityholders.
      7.  Plan of Distribution............................................. Plan of Distribution.
      8.  Legal Proceedings................................................ Business - Litigation.
      9.  Directors, Executive Officers, Promoters and
          Control Persons.................................................. Management.
     10.  Security Ownership of Certain Beneficial Owners and
           Management...................................................... Principal Shareholders.
     11.  Description of Securities ....................................... Description of Securities.
     12.  Interests of named Experts and Counsel........................... Legal Matters; Experts.
     13.  Disclosure of Commission Position on Indemnification
           for Securities Act Liabilities.................................. Description of Securities.
     14.  Organization Within Last Five Years.............................. Prospectus Summary.
     15.  Description of Business.......................................... Prospectus Summary; Management's
                                                                            Discussion and Analysis of Financial
                                                                            Condition and Results of Operations;
                                                                            Business; and Financial Statements.
     16.  Management's Discussion and Analysis or Plan of
           Operation....................................................... Management's Discussion and Analysis
                                                                            of Financial Condition and Results of
                                                                            Operations.
     17.  Description of Property.......................................... Business - Leased Properties.
     18.  Certain Relationships and Related Transactions................... Certain Transactions.
     19.  Market for Common Equity and Related Stockholder                  Market for Common Equity and Related
           Matters......................................................... Stockholder Matters.
     20.  Executive Compensation........................................... Management - Executive Compensation.
     21.  Financial Statements............................................. Financial Statements.
     22.  Changes in and Disagreements with Accountants on
           Accounting and Financial Disclosures............................ Change in Accountants
</TABLE>



                                      (iii)

<PAGE>   4



PROSPECTUS (Subject to Completion)
Issued July 16, 1996

                        1,015,000 SHARES OF COMMON STOCK
                     800,000 COMMON STOCK PURCHASE WARRANTS
                             GAYLORD COMPANIES, INC.

         Gaylord Companies, Inc. is hereby offering (the "Offering") 1,015,000
shares (the "Shares") of its common stock, $.01 par value (the "Common Stock")
and 800,000 common stock purchase warrant (the "Warrants") on behalf of certain
selling securityholders (the "Selling Securityholders"). The Shares and the
Warrants are sometimes collectively referred to as the "Securities." The Company
will not receive any of the proceeds from the sale of the Securities by the
Selling Securityholders.

         Each Warrant expires on October 30, 2000, and entitles the holder,
commencing October 31, 1996 to purchase one share of Common Stock for $3.00. The
exercise price of the Warrants is subject to adjustment in certain events
pursuant to the antidilution provisions thereof. The Warrants are redeemable by
the Company at a price of $.05 per Warrant commencing October 31, 1997 and prior
to their expiration, provided that (i) prior notice of not less than 30 days is
given to the holders of the Warrants, and (ii) the closing sale price of the
Common Stock as reported on the National Association of Securities Dealers
Automated Quotation System ("NASDAQ") for 20 consecutive trading days, ending on
the tenth day prior to the date on which the Company gives notice of redemption,
has been at least $4.50. The holders of the Warrants shall have exercise rights
until the close of the business day preceding the date fixed for redemption. See
"DESCRIPTION OF SECURITIES."

         The Securities may be offered from time to time by the Selling
Securityholders through ordinary brokerage transactions in the over-the-counter
market, in negotiated transactions or otherwise, at market prices prevailing at
the time of sale or at negotiated prices.

         The Company's Common Stock and Warrants are traded on NASDAQ under the
symbols GJCO and GJCOW, respectively, and on the Boston Stock Exchange under the
symbols GJC and GJCW, respectively.

                               -------------------

THESE SECURITIES ARE SPECULATIVE AND INVOLVE A HIGH DEGREE OF RISK.  PURCHASERS
SHOULD CAREFULLY CONSIDER THE MATTERS DESCRIBED UNDER "RISK FACTORS" ON
PAGE 8.

                         -------------------------------

THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A
CRIMINAL OFFENSE.

INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION, OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

              The date of this Prospectus is             , 1996.

<PAGE>   5


                              AVAILABLE INFORMATION

         A Registration Statement on Form SB-2 (the "Registration Statement")
under the Securities Act relating to the securities offered hereby has been
filed by the Company with the Securities and Exchange Commission (the
"Commission"), Washington, D.C. This Prospectus does not contain all of the
information set forth in the Registration Statement and the exhibits and
schedules thereto. For further information with respect to the Company and the
securities offered hereby, reference is made to such Registration Statement,
exhibits and schedules. Statements contained in this Prospectus as to the
contents of any contract or other document referred to are not necessarily
complete, and in each instance reference is made to the copy of such contract or
other document filed as exhibits to the Registration Statement, each such
statement being qualified in all respects by such reference. A copy of the
Registration Statement may be inspected without charge at the Commission's
principal offices in Washington, D.C., and copies of all or any part thereof may
be obtained from the Commission upon the payment of certain fees prescribed by
the Commission.

         The Company is subject to the informational requirements of the
Securities Exchange Act of 1934, as amended (the "Exchange Act"), and in
accordance therewith files periodic reports, proxy statements and other
information with the Commission. Such reports, proxy statements and other
information concerning the Company may be inspected or copied at the public
reference facilities of the Commission located at 450 Fifth Street, N.W., Room
1024, Washington, D.C. 20549, and at the Commission's Regional Offices in New
York, 7 World Trade Center, 13th Floor, New York, New York 10048, and in
Chicago, Northwestern Atrium Center, 500 West Madison Street, Suite 1400,
Chicago, Illinois 60661-2511. Copies of such documents can be obtained at the
public reference section of the Commission at 450 Fifth Street, N.W.,
Washington, D.C. 20549, at prescribed rates.

         The Company intends to furnish its shareholders with annual reports
containing audited financial statements certified by an independent public
accounting firm.

                                      - 2 -

<PAGE>   6



                               PROSPECTUS SUMMARY

         The following is a summary of certain information contained in this
Prospectus and is qualified in its entirety by reference to the more detailed
information, the consolidated financial statements and the notes thereto
appearing elsewhere in this Prospectus. The Company was formed on July 19, 1994.
As of August 1, 1994, the Company became a holding company with six operating
subsidiaries when all of the shareholders of the operating entities exchanged
all of the issued and outstanding shares of common stock of such companies for
all of the then issued and outstanding shares of Common Stock of the Company.
Accordingly, all of the information appearing in the Prospectus reflects this
new ownership structure as if the subsidiaries were wholly-owned by the Company
for all periods presented. Unless otherwise indicated, the information in this
Prospectus does not give effect to the exercise of any options, warrants or
conversion rights. See "CERTAIN TRANSACTIONS," and "DESCRIPTION OF SECURITIES -
1996 Financing." Each prospective investor is urged to read this Prospectus in
its entirety.

THE COMPANY

         Gaylord Companies, Inc. (the "Company") is a specialty retailer of
books and quality cookware and serving equipment. Unless the context otherwise
indicates, the term "Company" includes Gaylord Companies, Inc. and its six
wholly-owned subsidiaries (the "Subsidiaries"). The Company owns and operates
six retail "Little Professor" bookstores (the "Bookstores") and four specialty
retail stores offering quality cookware and serving equipment, cooking
accessories and certain select food products as well as cookbooks and
food-related publications (the "Cookstores").

         The Company's strategy is to capitalize upon its dual experience as a
specialty retailer of books in the Bookstores and of quality cookware and
serving equipment in the Cookstores and to expand these approaches into regional
malls and select other sites throughout the country. The Company intends to
focus its plans for expansion on the Cookstores because of what is believed to
be the higher margins, the fragmented nature of competition in this line of
business and the relatively few number of stores owned by its chief national
competitors. The Company believes that there is greater competition in the
Bookstore business which has lower margins and less opportunity for growth.
Although the Company may open additional Bookstores in select sites in the
future, the Company is not presently planning to open any additional Bookstores.
See "BUSINESS - Strategy."

         The Bookstores are operated pursuant to separate license agreements
(the "License Agreements") with Little Professor Book Centers, Inc. (the
"Franchisor") and are situated in regional malls and strip shopping centers in
Ohio. Five of the six Bookstores are known as Little Professor Book Company
superstores (the "Superstores") and range from 8,000 to 18,000 square feet in
size. Each Superstore offers 60,000 to 80,000 book titles. In addition, all of
the Superstores offer thousands of foreign and domestic magazines, books on
cassette, out-of-town newspapers, travel guides, maps and calendars. The Company
believes that one of the keys to its success is that it has created a warm,
comfortable atmosphere in the Superstores, with furnishings that include
fireplaces, pianos, reading rooms and comfortable chairs, with an added emphasis
on special children's sections with child-sized furniture. Activities are
conducted for readers of all ages, including visits, readings, workshops and
booksignings by locally and nationally acclaimed writers and book illustrators.
The other Bookstore is known as a Little Professor Bargain Bookstore (the
"Bargain Bookstore"). The Bargain Bookstore is approximately 2,000 square feet
in size and offers approximately 10,000 titles. The Bargain Bookstore sells
deeply discounted publisher overstock, remaindered and used books.


                                      - 3 -

<PAGE>   7



         The Cookstores are each approximately 3,300 square feet in size and are
situated in regional retail malls in Ohio. These stores carry cookware sold
under such brand names as Calphalon, Le Crueset, Cuisinart, Kitchen Aid, Krups,
Braun and Melitta, which are believed to be the trademarks of their respective
owners. The merchandising philosophy of the Company is "if it is used in the
kitchen, it can be purchased at The Cookstore." Accordingly, the Company
attempts to carry a broad range of merchandise in the following categories:
accessories, bakeware, books, cookware, cutlery, electrics, food, furniture,
gadgets, gifts, tableware and textiles. See "BUSINESS."

         The first of the Company's six wholly-owned Subsidiaries was formed and
commenced operating a Bookstore in 1977. The first Cookstore was opened by one
of the Subsidiaries in 1981. The Company was formed on July 19, 1994 for the
purpose of consolidating the activities of the six Subsidiaries: Gaylord Book
Company, Sawworth Book Company, formerly known as Little Professor Enterprises,
Inc., Gaylord's, Inc., Gaylord Enterprises, Inc., The Cookstore, Inc. and The
Cookstore Worthington, Inc., formerly known as Gaylord Companies, Inc. As of
August 1, 1994, all of the shareholders of the Subsidiaries entered into an
agreement (the "Exchange Agreement") whereby such shareholders exchanged all of
the issued and outstanding common stock of each of the Subsidiaries for all of
the then outstanding Common Stock of the Company. The Company's principal
executive offices are located at 4006 Venture Court, Columbus, Ohio 43228 and
its telephone number is (614) 771-2777. See "BUSINESS" and "CERTAIN
TRANSACTIONS."

THE OFFERING

<TABLE>
<S>                                                                               <C>
Securities Offered..............................................................  1,015,000 shares of Common Stock
                                                                                  800,000 Warrants                
                                                                                

Offering Price..................................................................  The market price thereof at the time of sale by
                                                                                   the Selling Securityholders.     
                                                                                

Common Stock Outstanding prior to
 the Offering...................................................................  2,750,000 shares  
                                                                                  

Common Stock Outstanding after the
 Offering.......................................................................  2,750,000 shares (1)

Warrants Outstanding prior to Offering..........................................  1,725,000

Warrants Outstanding after Offering.............................................  1,725,000(2)

Exercise Terms of Warrants......................................................  Each Warrant expires on October 30, 2000 and     
                                                                                  entitles the holder thereof to purchase one share
                                                                                  of Common Stock for $3.00, commencing October    
                                                                                  31, 1996.  See "DESCRIPTION OF SECURITIES        
                                                                                  - Warrants."                                     
                                                                                  

Redemption of Warrants..........................................................  The Warrants are redeemable by the Company,     
                                                                                  commencing October 31, 1997, at a price of $.05 
                                                                                  per Warrant upon not less than 30 days prior    
                                                                                  notice to the holders of such Warrants, provided
</TABLE>

                                      - 4 -
<PAGE>   8


<TABLE>
<S>                                                                               <C>
                                                                                  that the closing sale price of the Common Stock as
                                                                                  reported on NASDAQ is at least $4.50, for 20      
                                                                                  consecutive trading days ending on the tenth day  
                                                                                  prior to the date on which the Company gives      
                                                                                  notice of redemption. See "DESCRIPTION OF         
                                                                                  SECURITIES - Warrants."                           
                                                                                  
Use of Proceeds ................................................................  The Company will not receive any of the proceeds 
                                                                                  from the sale of the Securities offered hereby.  
                                                                                  

Risk Factors....................................................................  The purchase of the shares of Common Stock and 
                                                                                  the Warrants offered hereby involves a high    
                                                                                  degree of risk. See "RISK FACTORS."            
                                                                                  

Trading Symbols:
                                                                                                               BOSTON
                                                                                       NASDAQ               STOCK EXCHANGE
                                                                                       ------               --------------
 Common Stock ..................................................................       GJCO                      GJC
 Warrants.......................................................................       GJCOW                    GJCW


<FN>
(1)   Does not include (i) a maximum of 1,725,000 shares of Common Stock,
      subject to adjustment, issuable upon the exercise of the Warrants sold in
      the Company's initial public offering (the "Initial Public Offering");
      (ii) an aggregate of 1,708,337 shares of Common Stock, subject to
      adjustment, issuable upon exercise of outstanding options, warrants, and
      conversion rights; (iii) a maximum of 333,333 shares of Common Stock which
      are issuable upon exercise of options which may be granted pursuant to the
      Company's 1994 Stock Option Plan; and (iv) 415,000 shares of Common Stock
      issuable upon the conversion of notes (the "Convertible Notes") in the
      aggregate original principal amount of $622,500 issued in June 1996 (the
      "1996 Financing"). See "MANAGEMENT - Stock Options" and "DESCRIPTION OF
      SECURITIES - 1996 Financing."

(2)   Does not include the Warrants issuable upon the exercise of rights to
      acquire up to 800,000 Warrants. See "DESCRIPTION OF SECURITIES - 1996
      Financing" and "- Recent Developments."
</TABLE>


SUMMARY FINANCIAL DATA

         The following summary financial information is derived from, and should
be read in conjunction with, the financial statements of the Company included
elsewhere in this Prospectus. The summary financial information for the three
months ended March 31, 1996 and 1995 are derived from the Company's unaudited
interim financial statements for those periods. In the opinion of management
those interim unaudited financial statements have been prepared on the same
basis as the Company's audited financial statements and include all adjustments,
consisting of normal recurring adjustments, necessary for the fair presentation
of such interim financial information. The results of operations for the three
months ended March 31, 1996 are not necessarily indicative of results of
operations that may be expected for the full year ending December 31, 1996. See
"MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS," and "FINANCIAL STATEMENTS."


                                      - 5 -

<PAGE>   9



<TABLE>
<CAPTION>
                                                                YEARS ENDED                 THREE MONTHS ENDED
                                                                DECEMBER 31,                    MARCH 31,
                                                        ----------------------------    --------------------------
STATEMENT OF OPERATIONS DATA:                               1995            1994           1996           1995
                                                            ----            ----           ----           ----
<S>                                                     <C>             <C>             <C>            <C>        
    Net Sales .......................................   $ 13,722,144    $ 12,621,148    $ 2,884,819    $ 2,919,495
    Cost of goods sold, including store occupancy and
       delivery costs ...............................     10,177,693       9,185,959      2,206,362      2,217,357
                                                        ------------    ------------    -----------    -----------
    Gross profit ....................................      3,544,451       3,435,189        678,457        702,138
    Operating expenses ..............................      3,848,101       3,559,490        962,554        931,412
                                                        ------------    ------------    -----------    -----------
    Operating income (loss) .........................       (303,650)       (124,301)      (284,097)      (229,274)
    Other expenses - net ............................       (573,767)       (379,565)       (91,172)       (96,645)
                                                        ------------    ------------    -----------    -----------
    Income (loss) before income tax expense (benefit)       (877,417)       (503,866)      (375,269)      (325,919)
    Income tax expense (benefit)                            (267,490)       (202,000)      (150,107)      (130,368)
                                                        ------------    ------------    -----------    -----------
    Net income (loss)                                   $   (609,927)   $   (301,866)   $  (225,162)   $  (195,551)
                                                        ============    ============    ===========    ===========
    Earnings (loss) per common share                    $      (0.29)   $      (0.15)   $     (0.08)   $     (0.09)
                                                        ============    ============    ===========    ===========
    Weighted average common shares used                    2,125,000       2,000,000      2,750,000      2,125,000
                                                        ============    ============    ===========    ===========
</TABLE>


<TABLE>
<CAPTION>
                                                                                     MARCH 31, 1996
                                                                                     --------------
BALANCE SHEET DATA:
<S>                                                                                    <C>       
    Current assets................................................................     $2,924,017
    Working capital...............................................................        414,447
    Property and equipment........................................................        663,470
    Goodwill......................................................................        124,311
    Deferred income taxes.........................................................        357,061
    Investment....................................................................        125,000
    Other assets..................................................................         39,475
    Current liabilities...........................................................      2,509,570
    Capital lease obligations.....................................................          5,018
    Stockholders' equity..........................................................      1,718,746
</TABLE>


1996 FINANCING

    In June 1996 the Company consummated a private placement to 12 investors of
an aggregate of $622,500 of its Convertible Notes. The Convertible Notes are due
and payable on December 11, 1996. Interest is payable at the rate of 5% per
annum. The principal amount of each Convertible Note is convertible into shares
of Common Stock at the rate of $1.50 per share. In the event that the shares of
Common Stock issuable upon the conversion of the Convertible Notes are not
registered under the Securities Act of 1933, as amended, on or before August 11,
1996, then the interest rate is 20% per annum calculated as of June 11, 1996.
The shares of Common Stock issuable upon the conversion of the Convertible Notes
are being offered hereby.

RECENT DEVELOPMENTS

    As of April 23, 1996, the Company entered into a twenty-four month financial
consulting and investor relations agreement with Solay, Inc. Pursuant to the
financial consulting and investor relations agreement, Solay, Inc. is entitled
to receive $135,000 payable over six months, which amount has been prepaid by
the Company. In addition, Solay, Inc. received $65,000 in connection with
financial advisory services rendered to the Company in connection with the 1996
Financing. Pursuant to the financial consulting and investor relations
agreement, Solay, Inc. has the right to purchase 300,000 shares of Common Stock
and 600,000 Warrants identical to the Warrants offered in the Initial Public
Offering

                                      - 6 -

<PAGE>   10



through October 23, 1996, for an aggregate purchase price of $300,000. In
addition, Rodika Salter, an affiliate of Solay, Inc., has an option to purchase
up to 200,000 shares of Common Stock until October 23, 1996 for $1.50 per share.
In connection with the 1996 Financing, Lido Equities Corp. received an aggregate
of $35,175 of commissions and non-accountable expenses. Pursuant to a
consulting agreement, Lido Equities Corp. has been granted the right to acquire
100,000 shares of Common Stock and 200,000 Warrants identical to the Warrants
offered in the Initial Public Offering until November 30, 1996, for an
aggregate purchase price of $100,000.



                                     - 7 -
<PAGE>   11


                                  RISK FACTORS

         THIS OFFERING INVOLVES SUBSTANTIAL INVESTMENT RISKS AND THE SECURITIES
SHOULD BE PURCHASED ONLY BY PERSONS WHO CAN AFFORD TO SUSTAIN THE LOSS OF THEIR
ENTIRE INVESTMENT. IN EVALUATING AN INVESTMENT IN THE COMPANY AND ITS BUSINESS
PRIOR TO PURCHASE, PROSPECTIVE INVESTORS SHOULD CAREFULLY CONSIDER THE FOLLOWING
RISK FACTORS AS WELL AS OTHER INFORMATION SET FORTH ELSEWHERE IN THIS
PROSPECTUS.

OPERATING HISTORY

         The Company incurred losses of $609,927 and $225,162 for fiscal 1995
and the first three months of 1996, respectively. There can be no assurance that
the Company's future operations will be profitable. The Company may, in fact,
continue to incur losses for the foreseeable future. See "MANAGEMENT'S
DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS" and
"BUSINESS."

DEPENDENCE ON PROPOSED EXPANSION PROGRAM

         The Company's continued growth depends to a significant degree on its
ability to open new Cookstores, increase sales at existing stores and achieve
and sustain profitability. The Company currently intends to open three or
possibly four new Cookstores during the next 12 to 18 months. The Company is
basing its plans for expansion principally on the operation of the Cookstores
because of what is believed to be higher margins, the fragmented nature of
competition in this line of business and the relatively few number of stores of
its chief national competitors. There can be no assurance that the Company will
be able to hire, train and integrate employees, locate and obtain favorable
store sites, and adapt its management information and other operational systems,
to the extent necessary to grow in a profitable manner. In addition, the costs
associated with the planned expansion of the Cookstores may have a material
adverse impact upon the Company's results and prospects. In the event that the
Company's plans for expansion are not successful, there could be a material
adverse affect on the Company's business. See "Need for Additional Financing"
and "BUSINESS."

LICENSE AGREEMENTS

         Four of the Subsidiaries are licensees under five separate License
Agreements with the Franchisor with respect to the Bookstores. There can be no
assurance that the Company or the Subsidiaries will be able to comply with all
of the terms and conditions of the License Agreements. Noncompliance under any
of the License Agreements may lead to termination of all of the License
Agreements by the Franchisor. In such event, the Company may be compelled, among
other things, to rename its stores and advertise such name change, which may
have a material adverse affect on the Company. See "BUSINESS - License
Agreements."

NEED FOR ADDITIONAL FINANCING, CONVERSION OF CONVERTIBLE NOTES

         The Company intends to develop, open and operate three or possibly four
additional Cookstores during the next 12 to 18 months. However, the Company must
refinance its existing credit facilities which expire in January 1997, of which
there can be no assurance. In addition, in the event that any or all of the
Convertible Notes are not converted into shares of Common Stock, additional
financing will


                                     - 8 -
<PAGE>   12


be required. Moreover, additional short-term financing may be required to meet
the Company's increased seasonal working capital requirements due to the
Company's anticipated expansion. The Company has not made any arrangements for
any additional financing. If the Company's revenues are not sufficient for the
operation of the Company, or to enable the Company to complete its present plans
for expansion, then the Company will have to seek additional financing.
Moreover, the Company intends to further expand the number of stores, when and
if appropriate, and anticipates that it will need to seek additional financing
for such expansion. Such additional financing may be in the form of indebtedness
from institutional lenders or other third parties or as equity financing. There
can be no assurance that such financing will be available and, if so, on
acceptable terms. Any such financing may result in significant dilution to
investors in this Offering or cause the Company to become overly leveraged. In
such event, the shareholders, including purchasers in this Offering, may lose or
experience a substantial reduction in the value of their investment in the
Company. See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
RESULTS OF OPERATIONS - Liquidity and Financial Resources."

SECURED LIENS -- EXISTENCE OF LIENS ON ALL OF THE COMPANY'S ASSETS

         All of the assets of the Company and the Subsidiaries (the "Secured
Assets") have been pledged as collateral to secure obligations owed to Bank One
Columbus, N.A. and to Ingram Book Company (the "Consignor"), the primary
supplier of the Bookstores. The payments due to such parties are based upon the
prime rate of interest. If the prime rate of interest rises, there may be a
negative impact on results of operations. Assuming that the average amount owed
to the Consignor for the goods consigned by the Consignor to the Bookstores is
equal to approximately $2,600,000 during the next 12 months (of which interest
accrues on approximately $2,300,000) and that the Company's outstanding bank
debt is approximately $1,050,491 as of May 31, 1996, and there are no other
changes with respect to the Company's obligations, then each percentage point
increase in the prime rate of interest will decrease the Company's net earnings
before income taxes by approximately $33,500 per annum. There can be no
assurance that the prime rate of interest will not increase. In fiscal 1994 the
Company's interest expense was $274,401 compared to $391,081 in fiscal 1995. The
increase was due to higher average bank borrowings in fiscal 1995, together with
higher interest rates on the Company's debt which was attributable to
significant increases in the prime rate of interest. Furthermore, in the event
that the Company or its Subsidiaries fail to comply with such obligations,
including the making of required payments of principal and interest, the
indebtedness could be declared immediately due and payable and, in certain
cases, the lender could foreclose upon the Secured Assets. Moreover, to the
extent that the assets of the Company or its Subsidiaries continue to be pledged
to secure outstanding indebtedness, such assets will be unavailable to secure
additional debt financing, which may adversely affect the Company's ability to
borrow in the future. See "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
CONDITION AND RESULTS OF OPERATIONS - Liquidity and Financial Resources."

DEPENDENCE ON CREDIT FACILITIES

         The Company's operations are dependent upon the availability of credit.
The Company's existing line of credit expires on January 10, 1997 and Bank One
Columbus, N.A. has advised the Company that it does not intend to renew the
Company's credit facilities. Moreover, the Company may not draw any additional
advances under the line of credit. In the event that the Company is not able to
obtain financing on favorable terms, there would be a material adverse affect on
the Company. The Company believes that additional short-term financing may be
required to meet the Company's increased working capital requirements due to the
Company's anticipated expansion. There can be no assurance that such financing


                                     - 9 -
<PAGE>   13


will be available, or, if so, on acceptable terms. See "MANAGEMENT'S DISCUSSION
AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS - Liquidity and
Financial Resources."

COMPETITION

         The specialty retail business is highly competitive. The Company's
Bookstores compete with other retail stores including, most notably, Barnes &
Noble, Inc., the Borders-Walden Group, a subsidiary of K Mart Corporation, and
Media Play, a division of Musicland Stores Corporation. The Company's Cookstores
compete with other retail stores including Williams-Sonoma, Inc., Lechter's,
Inc., Linens & Things and Bed Bath & Beyond, as well as other specialty stores
and department stores. Certain of the Company's competitors have greater
financial, distribution and marketing resources than the Company. There can be
no assurance that the Company will have the ability to compete successfully. See
"BUSINESS - Competition."

RISK OF OPENING SUPERSTORE COOKSTORES

         The Company is considering opening Cookstores which would each be in
excess of 5,000 square feet in size. No definitive plans have been formulated
and the Company does not presently intend to open any such stores during the
next 18 months. These "superstore" Cookstores would expand each product category
carried in the Cookstores, particularly the food and tableware categories. The
Company does not have any experience in operating superstore Cookstores. If the
Company opens any superstore Cookstores and if they are not successful, there
would be a material adverse affect on the Company. See "BUSINESS - Strategy."

SUPPLIERS

         Although the Cookstores currently acquire their products from over 200
suppliers, certain suppliers of well-known products are particularly important
to the Cookstores' ability to offer the quality of products necessary to
implement the Company's strategy. These suppliers are not obligated to continue
to furnish products to the Company. Moreover, the Bookstores acquire
approximately 70% of their products from the Consignor. The Company does not
have any written contracts with its suppliers other than the consignment
agreements with the Consignor. In the event that the Company cannot maintain its
existing relationships with its suppliers on terms no less advantageous than
currently available, or experiences any delay or difficulty in obtaining
alternative suppliers on comparable terms, then there could be a material
adverse affect on the Company's business. See "BUSINESS - Suppliers and
Distribution."

NONCOMPLIANCE WITH CONSIGNMENT AGREEMENTS

         The Subsidiaries have not satisfied all of the provisions of the
consignment agreements with the Consignor. However, the Consignor has never
declared a default under the consignment agreements. Upon a default under any of
the consignment agreements the Consignor may terminate all of such consignment
agreements. As of March 31, 1996, the Company was holding approximately
$2,600,000 of consigned goods, at cost, under the consignment agreements. In the
event such consignment agreements are terminated, the Company would be required
to return the consigned goods to the Consignor. Moreover, the Company would find
it necessary to seek alternative sources of inventory financing. There can be no
assurance that such financing will be available and, if so, on acceptable terms.


                                     - 10 -
<PAGE>   14


In the event that the consignment agreements are terminated, there could be a
material adverse affect on the Company. See "BUSINESS - Suppliers and
Distribution."

DEPENDENCE ON KEY PERSONS

         The Company is dependent upon the services of both John Gaylord and
John D. Critser, both of whom serve as officers and members of the Company's
Board of Directors under employment agreements which expire in April 2001. The
Company carries keyman insurance in the amount of $1,000,000 on the lives of
both John Gaylord and John D. Critser. The loss or curtailment of the services
of either would have a material adverse affect on the Company's operations and
prospects. In addition, the Company has an ongoing need to expand its management
personnel, marketing and support staff. Competition for personnel having the
qualifications required by the Company is intense and no assurance exists that
the Company will be successful in recruiting or retaining such personnel in the
future. See "BUSINESS Employees" and "MANAGEMENT."

CONTROL BY CURRENT OFFICERS AND DIRECTORS; RELATIONSHIP OF PRINCIPAL
SHAREHOLDERS

         The current officers and directors of the Company own an aggregate of
approximately 56% of the Company's Common Stock and are in a position to
influence the election of the Company's directors and otherwise essentially
control the outcome of all matters requiring shareholder approval. Moreover, all
of the principal shareholders of the Company are related by blood or marriage
and own an aggregate of approximately 70% of the Common Stock. See "MANAGEMENT"
and "PRINCIPAL SHAREHOLDERS."

LEASES

         The Company currently leases all of its properties. No assurance can be
given that the Company will be able to find favorable store sites for expansion
and negotiate leases on satisfactory terms and conditions or that the Company
will be able to comply with the provisions of the current leases or renegotiate
favorable lease terms as they expire. See "BUSINESS - Leased Properties."

SEASONALITY

         The Company's business is subject to substantial seasonal variations.
Historically, a significant portion of the Company's net sales and net earnings
have been realized during the period from October through December, and levels
of net sales and net earnings have generally been significantly lower during the
period from January through September. The Company believes that this is the
general pattern associated with similar retail industries. If for any reason the
Company's sales were to be substantially below seasonal norms during the October
through December period, the Company's annual results could be materially and
adversely affected. Unfavorable economic conditions affecting retailers
generally during the Christmas selling season in any year could materially and
adversely affect the Company's results of operations for the year. The Company
must also make decisions regarding how much inventory to buy well in advance of
the season in which it will be sold, especially for the Christmas selling
season. Significant deviations in actual from projected demand for products can
have an adverse affect on the Company's sales and profitability. See
"MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF
OPERATIONS."



                                     - 11 -
<PAGE>   15


POTENTIAL LIMITATION ON TRADEMARK PROTECTION

         The Cookstore, Inc. has been granted a registered trademark for "The
Cookstore" and has applied for registration of a logo for "The Cookstore." The
Company does not have any other trademark applications pending. However,
additional trademark registration applications which may be filed by the Company
with the United States Patent and Trademark Office may or may not be granted and
the breadth or degree of protection which the Company's existing or future
trademarks, whether or not registered, afford the Company may not be adequate.
Moreover, the Company may not be able to defend successfully any legal rights it
obtains. See "BUSINESS - Trademarks."

POTENTIAL ANTI-TAKEOVER EFFECT OF PROVISIONS OF CERTIFICATE OF INCORPORATION AND
DELAWARE LAW

         Section 203 of the Delaware General Corporation Law prohibits a
publicly held Delaware corporation from engaging in a "business combination"
with an "interested stockholder" for a period of three years after the date of
the transaction in which the person became an interested stockholder, unless (i)
prior to the date of the business combination, the transaction is approved by
the board of directors of the corporation, (ii) upon consummation of the
transaction which resulted in the stockholder becoming an interested
stockholder, the interested stockholder owns at least 85% of the outstanding
voting stock, or (iii) on or after such date the business combination is
approved by the board of directors and by the affirmative vote of at least 66
2/3% of the outstanding voting stock which is not owned by the interested
stockholder. A "business combination" includes mergers, asset sales and other
transactions resulting in a financial benefit to the stockholder. An "interested
stockholder" is a person who, together with affiliates and associates, owns (or
within three years, did own), 15% or more of the corporation's voting stock.
This provision of law could similarly discourage, prevent or delay a change in
control of the Company, which could have the effect of discouraging bids for the
Company and thereby prevent stockholders from receiving the maximum value for
their shares. See "DESCRIPTION OF SECURITIES."

AUTHORIZATION AND DISCRETIONARY ISSUANCE OF PREFERRED STOCK

         The Company's Certificate of Incorporation authorizes the issuance of
"blank check" preferred stock with such designations, rights and preferences as
may be determined from time to time by the Board of Directors. Accordingly, the
Board of Directors is empowered, without shareholder approval, to issue
preferred stock with dividends, liquidation, conversion, voting or other rights
which could decrease the amount of earnings and assets available for
distribution to holders of Common Stock and adversely affect the relative voting
power or other rights of the holders of the Company's Common Stock. In the event
of issuance, the preferred stock could be used, under certain circumstances, as
a method of discouraging, delaying or preventing a change in control of the
Company. Although the Company has no present intention to issue any shares of
its preferred stock, there can be no assurance that the Company will not do so
in the future. See "DESCRIPTION OF SECURITIES."

NO DIVIDENDS

         In the past, several of the Subsidiaries have paid nominal dividends on
their common stock. However, the Company's loan agreements with an institutional
lender prohibits the payment of any cash dividends. The Company has not paid and
does not anticipate declaring or paying any dividends in the foreseeable future.
See "DIVIDEND POLICY."



                                     - 12 -
<PAGE>   16


SHARES AVAILABLE FOR RESALE

         The Company has outstanding 2,750,000 shares of Common Stock. In
addition, up to 1,725,000 shares of Common Stock are issuable upon the exercise
of the Warrants and 1,708,337 shares of Common Stock are issuable upon the
exercise of outstanding options, warrants and conversion rights, and 415,000
shares of Common Stock are issuable upon the conversion of the Convertible
Notes. Moreover, options to purchase 333,333 shares of Common Stock may be
issued under the Company's 1994 Stock Option Plan. To the extent that such stock
options, warrants and conversion rights are exercised, dilution to the interests
of the Company's shareholders will occur. Moreover, the terms upon which the
Company will be able to obtain additional equity capital may be adversely
affected since the holders of the outstanding options, warrants and conversion
rights can be expected to exercise them, to the extent they are able to, at a
time when the Company would, in all likelihood, be able to obtain any needed
capital on terms more favorable to the Company than those provided in the
options, warrants and conversion rights. Furthermore, the sale of Common Stock
or other securities held by or issuable to the holders, or merely the potential
of such sales, could have an adverse effect on the market price of the Company's
securities. See "MANAGEMENT - Executive Compensation," "CERTAIN TRANSACTIONS"
and "DESCRIPTION OF SECURITIES."

         Of the shares of Common Stock outstanding, 1,930,525 are "restricted
securities" as that term is defined in Rule 144 under the Securities Act and may
only be sold pursuant to a registration statement filed under the Securities Act
or in compliance with Rule 144 or another exemption from the registration
requirements of the Securities Act. The holders of such shares of Common Stock
have agreed not to sell any of their shares of Common Stock without the consent
of RAS Securities Corp., the representative of the underwriters of the Company's
Initial Public Offering, until October 31, 1997. It is not anticipated that RAS
Securities Corp. will consent to the sales of any shares if any such sales might
have an adverse impact on the market price of the Common Stock. Sales of the
Company's Common Stock by present shareholders may, in the future, have a
depressive effect on the market price of the Company's securities.
See "DESCRIPTION OF SECURITIES" and "PLAN OF DISTRIBUTION."

POTENTIAL ADVERSE EFFECT OF REDEMPTION OF WARRANTS

         The Warrants offered hereby are redeemable by the Company at a price of
$.05 per Warrant, commencing October 31, 1997 and prior to their expiration,
provided that (i) prior notice of not less than 30 days is given to the holders
of the Warrants, and (ii) the closing sale price of the Common Stock as reported
on NASDAQ on each of the 20 consecutive trading days ending on the tenth day
prior to the date on which the Company gives notice of redemption has been at
least $4.50. The holders of the Warrants shall have exercise rights until the
close of the business day preceding the date fixed for redemption. Notice of
redemption of the Warrants could force the holders to exercise the Warrants and
pay the exercise price at a time when it may be disadvantageous for them to do
so, to sell the Warrants at the market price when they might otherwise wish to
hold the Warrants, or to accept the redemption price which is likely to be
substantially less than the market value of the Warrants at the time of
redemption. See "DESCRIPTION OF SECURITIES - Warrants."

RELATIONSHIP OF UNDERWRITERS TO TRADING

         The underwriters of the Initial Public Offering (the "Underwriters")
may act in a brokerage capacity with respect to the purchase or sale of the
Common Stock or Warrants on NASDAQ or the Boston Stock Exchange. The
Underwriters also have the right to act as the Company's sole agent in


                                     - 13 -
<PAGE>   17


connection with any future solicitation of the holders of the Warrants to
exercise their Warrants. Unless granted an exemption by the Commission from Rule
10b-6 promulgated under the Exchange Act, the Underwriters and any soliciting
broker-dealers will be prohibited from engaging in any market-making activities
with regard to the Company's securities during a period beginning nine business
days prior to the commencement of any such solicitation and ending on the later
of the termination of such solicitation activity or the termination (by waiver
or otherwise) of any right that the Underwriters and soliciting broker-dealers
may have to receive a fee for soliciting the exercise of the Warrants. As a
result, the Underwriters and soliciting broker-dealers may be unable to continue
to provide a market for the Company's securities during certain periods while
the Warrants are exercisable. Such a limitation, while in effect, could impair
the liquidity and market price of the Common Stock.

CURRENT PROSPECTUS AND STATE BLUE SKY REGISTRATION REQUIRED TO EXERCISE WARRANTS

         Holders of the Warrants will have the right to exercise the Warrants
for the purchase of shares of Common Stock only if a current prospectus relating
to such shares is then in effect and only if the shares are qualified for sale,
or there is an exemption from the applicable qualification requirements, under
the securities laws of the applicable state or states. The Company has
undertaken and intends to file and keep effective and current a prospectus which
will permit the purchase and sale of the Common Stock underlying the Warrants,
but there can be no assurance that the Company will be able to do so. Although
the Company intends to seek to qualify for sale the shares of Common Stock
underlying the Warrants in those states in which the securities are to be
offered, no assurance can be given that such qualification will occur. The
Warrants may be deprived of any value if a prospectus covering the shares
issuable upon the exercise thereof is not kept effective and current or if such
underlying shares are not, or cannot be, registered in the applicable states.
Although the Company does not presently intend to do so, the Company reserves
the right to call the Warrants for redemption whether or not a current
prospectus is in effect or such underlying shares are not, or cannot be,
registered in the applicable states. If the Company calls the Warrants under
such circumstances, the holders of the Warrants may have difficulty in selling
or exercising their Warrants prior to redemption. See "DESCRIPTION OF SECURITIES
- - Warrants."

UNDERWRITERS' WARRANTS AND REGISTRATION RIGHTS

         The Company has sold to the Underwriters for $18.00, Underwriters'
Warrants to purchase an aggregate of 75,000 shares of Common Stock and 150,000
Warrants. The shares of Common Stock and the Warrants issuable upon exercise of
the Underwriters' Warrants are identical to those offered hereby. The
Underwriters' Warrants are exercisable for a period of four years commencing
October 31, 1996. The exercise of the Underwriters' Warrants may dilute the
value of the shares of Common Stock and may adversely affect the Company's
ability to obtain equity capital. Moreover, if the Common Stock issuable upon
the exercise of the Underwriters' Warrants is sold in the public market it may
adversely affect the market price of the Common Stock. The Underwriters have
been granted certain "piggyback" registration rights for a period of seven years
from October 31, 1995, and demand registration rights for a period of five years
from October 31, 1995, with respect to the registration under the Securities Act
of the securities issuable upon exercise of the Underwriters' Warrants. The
exercise of such rights could result in substantial expense to the Company.



                                     - 14 -
<PAGE>   18


LACK OF TRADING MARKET; NASDAQ MAINTENANCE; POSSIBLE DELISTING OF SECURITIES
FROM NASDAQ; RISKS OF LOW-PRICED STOCKS

         Prior to the Initial Public Offering, there had been no established
public trading market for the Company's Securities and there is no assurance
that a regular public trading market for the Company's Securities will be
sustained. The Company's Securities are listed on the NASDAQ small
capitalization market. For continued listing, the Company, generally, must have
$2,000,000 in total assets, $1,000,000 in total capital and surplus, $200,000 in
market value of public float, a minimum bid price of $1.00 per share, a minimum
of 100,000 shares publicly held and a minimum of 300 shareholders. If the
Company is unable to satisfy NASDAQ's maintenance criteria in the future, the
Securities will be subject to being delisted, and trading, if any, in the
Company's Securities would thereafter be conducted in the over-the-counter
market in the so-called "pink sheets" or the NASD's "Electronic Bulletin Board."
As a consequence of such delisting, an investor would likely find it more
difficult to dispose of, or to obtain quotations as to the price of, the
Securities.

PENNY STOCK REGULATION

         In the event that the Company is unable to satisfy the NASDAQ
maintenance requirements, trading would be conducted in the pink sheets or the
NASD's Electronic Bulletin Board. In the absence of the Securities being quoted
on NASDAQ, or the Company having $2,000,000 in net tangible assets, trading in
the Securities would be covered by Rule 15g-9 promulgated under the Exchange Act
for non-NASDAQ and non-exchange listed securities. Under such rule,
broker-dealers who recommend such securities to persons other than established
customers and accredited investors must make a special written suitability
determination for the purchaser and receive the purchaser's written agreement to
a transaction prior to sale. Securities are exempt from this rule if the market
price is at least $5.00 per share.

         The Commission has adopted regulations that generally define a "penny
stock" to be any equity security that has a market price of less than $5.00 per
share, subject to certain exceptions. Such exceptions include an equity security
listed on NASDAQ and an equity security issued by an issuer that has (i) net
tangible assets of at least $2,000,000, if such issuer has been in continuous
operation for three years, (ii) net tangible assets of at least $5,000,000, if
such issuer has been in continuous operation for less than three years, or (iii)
average revenue of at least $6,000,000 for the preceding three years. Unless an
exception is available, the regulations require the delivery, prior to any
transaction involving a penny stock, of a disclosure schedule explaining the
penny stock market and the risks associated therewith.

         If the Company's securities were subject to the regulations applicable
to penny stocks, the market liquidity for the securities would be severely
affected by limiting the ability of broker-dealers to sell the securities and
the ability of purchasers in this Offering to sell their securities in the
secondary market. There is no assurance that trading in the Company's securities
will not be subject to these or other regulations that would adversely affect
the market for such securities.



                                     - 15 -
<PAGE>   19


                                 USE OF PROCEEDS

         The Company will not receive any of the proceeds from the sale of the
Securities offered hereby.

                                 DIVIDEND POLICY

         Several of the Subsidiaries have previously paid nominal dividends on
their capital stock. However, the Company's loan agreements prohibit the
distribution of cash dividends. Except for the payment of dividends on the
Company's Series A Preferred Stock, the Company has not in the past paid, and
does not anticipate paying in the foreseeable future, cash dividends, but
instead intends to retain future earnings, if any, for reinvestment in its
business. Any future determination to pay cash dividends will be at the
discretion of the Board of Directors and will be dependent upon the Company's
financial condition, results of operations, capital requirements and such other
factors as the Board of Directors deems relevant.


                     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                  FINANCIAL CONDITION AND RESULTS OF OPERATIONS

GENERAL

         Gaylord Companies, Inc. is a specialty retailer of books and quality
cookware and serving equipment. The Company was formed on July 19, 1994 for the
purpose of consolidating the activities of its six wholly-owned Subsidiaries:
Gaylord Book Company, Sawworth Book Company, formerly known as Little Professor
Enterprises, Inc., Gaylord's, Inc., Gaylord Enterprises, Inc., The Cookstore,
Inc. and The Cookstore Worthington, Inc., formerly known as Gaylord Companies,
Inc. As of August 1, 1994, all of the shareholders of the Subsidiaries entered
into the Exchange Agreement whereby such shareholders exchanged all of the
issued and outstanding common stock of each of the Subsidiaries for all of the
then outstanding Common Stock of the Company. See "CERTAIN TRANSACTIONS."

         The Company's strategy is to capitalize upon its dual experience as a
specialty retailer of books in the Bookstores and of quality cookware and
serving equipment in the Cookstores and to expand these approaches into regional
malls and select other sites throughout the country. The Company intends to
focus its plans for expansion on the Cookstores because of what is believed to
be the higher margins, fragmented nature of competition in this line of business
and the relatively few number of stores owned by its chief national competitors.
The Company believes that there is greater competition in the Bookstore
business, which has lower margins and less opportunity for growth. Although the
Company may open additional Bookstores in select sites in the future, the
Company is not presently planning to open any additional Bookstores. See
"BUSINESS - Strategy."

         Barnes and Noble, Inc. owns three superstore bookstores, and Media
Play, a division of Musicland Stores Corporation, owns three superstores, in
Columbus, Ohio. Media Play and Barnes and Noble, Inc. are both discount
retailers and their presence had a significant negative impact on the Company's
sales and profitability. In addition, Barnes & Noble, Inc. opened a superstore
in Boardman, Ohio late in 1995. In Cincinnati, Ohio the Company experienced a
similar negative competitive impact on the performance of its only store in the
market due to the opening of an approximately 40,000 square foot bookstore by
the Borders-Walden Group and the opening of stores by Barnes & Noble, Inc.,
Media Play and a regional independent operator. The Company believes that the
Borders-Walden Group plans


                                     - 16 -
<PAGE>   20


to open a new store in Boardman, Ohio in the fall of 1996 in the close proximity
to the Bookstore in the Plaza at Sawmill Place in Columbus, Ohio. Discount
retailers significantly affected the Company's sales and margins in fiscal 1993
through fiscal 1995. As a result, the Company introduced its own discount
pricing strategy in order to provide its customers with comparable price value
and meet the competition. The Company has also engaged in marketing promotions,
offered a new product mix and changed its purchasing strategy.

         The original Cookstore was opened in 1981 in Columbus, Ohio. Management
believes that the Cookstores are upscale, high fashion culinary stores that
attract the professional as well as the everyday buyer. Management has refined
its Cookstore operations and in late December 1993 opened its second location in
Worthington, Ohio. Management believes that opportunities exist for expansion in
the fragmented cookware market and has shifted the emphasis of its expansion
plans from Bookstores to Cookstores. In 1994, the Company doubled the number of
Cookstore locations from two to four. A third Cookstore in Dayton, Ohio and a
fourth Cookstore in Akron, Ohio opened during the fourth quarter of 1994. A
fifth Cookstore is scheduled to open in the fall of 1996 in Indianapolis,
Indiana. The original Cookstore has been remodeled to the standards of the other
locations.

RESULTS OF OPERATIONS

THREE MONTHS ENDED MARCH 31, 1996 AND 1995

Consolidated Operations

         The Company incurred a net loss of $225,162 in the three months ended
March 31, 1996 as compared to a net loss of $195,551 for the comparable period
in the prior year. Management believes that the increase in the net loss in the
three months ended March 31, 1996 as compared to the same period in 1995 was
primarily due to lower gross profit margins, higher store operating expenses and
higher administrative costs.

         Net sales in the three months ended March 31, 1996 were $2,884,819, a
1.2% decrease over net sales of $2,919,495 for the comparable period in the
prior year. Management believes that the decrease was due primarily to the fact
that the Superstores in both Boardman and Cincinnati, Ohio posted significant
sales decreases as a result of competition from stores operated by Barnes &
Noble, Inc. in close proximity during the three months ended March 31, 1996.
Such stores did not encounter such competition in the same period in 1995.
Except for the Bargain Bookstore which experienced slightly lower sales, the
Company's other stores had increased sales in the three months ended March 31,
1996 as compared to the same period in the prior year. All net sales are
comparable in the period.

         Cost of goods sold, including store occupancy and delivery costs, was
$2,206,362 for the three months ended March 31, 1996 as compared to $2,217,357
for the three months ended March 31, 1995. Gross profit as a percentage of net
sales was 23.5% for the three months ended March 31, 1996 as compared to 24.0%
during the same period in 1995. Management believes that the primary reason for
the lower gross profit as a percentage of net sales for the three months ended
March 31, 1996, as compared to the same period in 1995, is the lower gross
profit as a percentage of sales in the Company's Superstore in Boardman, Ohio,
due to more aggressive discounting in response to the October 1995 opening of a
superstore by Barnes & Noble, Inc. in close proximity. In addition, while sales
decreased in the Superstore in Boardman, Ohio, for the three months ended March
31, 1996, as compared to the same period in 1995, occupancy costs remained
substantially the same.


                                     - 17 -
<PAGE>   21



         Store level operating expenses were $604,292 for the three months ended
March 31, 1996 as compared to $575,178 for the three months ended March 31,
1995. Management believes that the increase in such expenses was due primarily
to the reclassification of certain payroll expenses to store level operating
expenses for the three months ended March 31, 1996. Such expenses were
classified as administrative expenses in the same period in 1995. Store level
operating expenses were 21.0% of net sales for the three months ended March 31,
1996 as compared to 19.7% in the same period in 1995. Management believes that
the increase in such expenses as a percentage of net sales is due primarily to
the fact that while store level operating expenses increased in the three months
ended March 31, 1996 as compared to the same period in the prior year, net sales
decreased.

         Administrative expenses for the three months ended March 31, 1996 were
$310,200 compared to $291,861 for the three months ended March 31, 1995.
Management believes that the increase in administrative expenses is due
primarily to the Company's anticipated expansion.

         Depreciation and amortization for the three months ended March 31, 1996
were $48,062 compared to $64,373 for the three months ended March 31, 1995.
Management believes that the decrease in deprecation and amortization is due
primarily to the fact that some assets had been completely depreciated or
amortized in the three months ended March 31, 1996 as compared to the same
period in the prior year.

         Interest expense for the three months ended March 31, 1996 was $76,817
compared to $79,536 in the same period in the prior year. Amortization of
discount on notes payable for the three months ended March 31, 1996 was $0
compared to $17,292 for the three months ended March 31, 1995. The decrease in
amortization of discount on notes payable is due primarily to the fact that the
amortization was accelerated upon the repayment of the bridge loans in the
original principal amount of $500,000 (the "Bridge Loans") upon the completion
of the Initial Public Offering in November of 1995 and the amortization was
subsequently discontinued.

Cookstore Operations

         Net sales in the three months ended March 31, 1996 were $579,541, a
13.9% increase over net sales of $508,734 during the same period in the prior
year. Net sales increased in all of the Cookstores for the period ended March
31, 1996 as compared to the same period in the prior year. All Cookstore net
sales are comparable in the period.

         Cost of goods sold, including store occupancy and delivery costs, was
$420,425 for the three months ended March 31, 1996 as compared to $381,153 for
the three months ended March 31, 1995. Management believes that such increase
was due primarily to the increased level of sales. Gross profit as a percentage
of net sales was 27.5% for the three months ended March 31, 1996 as compared to
25.1% during the same period in 1995. Management believes that the primary
reasons for the higher gross profit as a percentage of net sales for the three
months ended March 31, 1996, as compared to the same period in 1995, are that
while sales increased for the three months ended March 31, 1996, as compared to
the same period in 1995, occupancy costs remained the same.

Bookstore Operations

         Net sales in the three months ended March 31, 1996 were $2,305,278, a
4.4% decrease over net sales of $2,410,761 in the prior year. Management
believes that the decrease was due primarily to


                                     - 18 -
<PAGE>   22


significant sales decreases in Superstores in both Boardman and Cincinnati,
Ohio, as discussed above. Except for sales in the Bargain Bookstores, all of the
Company's other Bookstores had sales increases in the three months ended March
31, 1996 as compared to the same period in the prior year. All Bookstore sales
are comparable for the period.

         Cost of good sold, including store occupancy and delivery costs, was
$1,785,936 for the three months ended March 31, 1996 as compared to $1,836,204
for the three months ended March 31, 1995. Management believes that such
decrease was due primarily to the decreased level of sales. Gross profit as a
percentage of net sales was 22.5% for the three months ended March 31, 1996 as
compared to 23.8% during the same period in 1995. Management believes that the
primary reason for the lower gross profit as a percentage of net sales for the
three months ended March 31, 1996, as compared to the same period in 1995, is
the lower gross profit as a percentage of sales in the Superstore in Boardman,
Ohio, due to more aggressive discounting in response to the early October 1995
opening of a store by Barnes & Noble, Inc. in close proximity. In addition,
while sales decreased in the Company's Book Superstore in Boardman, Ohio, for
the three months ended March 31, 1996, as compared to the same period in 1995,
occupancy costs remained substantially the same.

YEARS ENDED DECEMBER 31, 1995 AND 1994

Consolidated Operations

         The Company incurred a net loss of $609,927 in fiscal 1995 as compared
to a net loss of $301,866 for fiscal 1994. Management believes that the increase
in the net loss in fiscal 1995 as compared to fiscal 1994 was primarily due to
lower gross profit margins, higher store operating expenses, higher
administrative expenses, higher interest expenses and a higher amortization of
discounts on notes payable in fiscal 1995 as compared to fiscal 1994.

         Net sales in fiscal 1995 were $13,722,144, an 8.7% increase over net
sales of $12,621,148. Management believes that the increase was due primarily to
the fact that the two newest Cookstores were open for twelve months in fiscal
1995 as compared to having been open only a few weeks at the end of fiscal 1994,
and increases in comparable Cookstore net sales. Comparable store net sales were
up 0.5% in fiscal 1995 as compared to fiscal 1994.

         Cost of goods sold, including store occupancy and delivery costs, was
$10,177,693 for fiscal 1995 as compared to $9,185,959 for fiscal 1994.
Management believes that such increase was due primarily to the increased level
of sales and the inclusion of the occupancy costs for the two newest Cookstores
for the full twelve month period in fiscal 1995 compared to only a few weeks at
the end of fiscal 1994. Gross profit as a percentage of net sales was 25.8% for
fiscal 1995 as compared to 27.2% during fiscal 1994. Management believes that
the primary reasons for the higher gross profit as a percentage of net sales for
fiscal 1994, as compared to fiscal 1995, are higher occupancy costs as a
percentage of net sales due primarily to seasonality in the two newest
Cookstores that were open for twelve months in fiscal 1995 compared to having
been open only a few weeks in fiscal 1994. While the store occupancy cost
portion of cost of goods sold are relatively fixed throughout a twelve month
period, December Cookstore net sales account for approximately 29% of total net
Cookstore sales for a twelve month period. In addition, "Grand Opening" price
promotions were conducted in the two newest Cookstores in the first quarter of
1995 that were not conducted in 1994.



                                     - 19 -
<PAGE>   23


         Store level operating expenses for fiscal 1995 were $2,394,236 compared
to $2,259,523 for fiscal 1994. Management believes that such increase was due
primarily to the increased level of sales. Store level operating expenses were
17.5% of net sales for fiscal 1995 as compared to 17.9% in fiscal 1994.

         Administrative expenses for fiscal 1995 were $1,206,874 compared to
$1,017,768 for fiscal 1994. Management believes that the increase in
administrative expenses is due primarily to the Company's expansion plans and
increased costs due to the Initial Public Offering.

         Depreciation and amortization for fiscal 1995 were $246,991 compared to
$242,199 for fiscal 1994.

         Interest expenses for fiscal 1995 were $391,081 compared to $274,401
for fiscal 1994. Management believes that the increase in interest expenses is
due primarily to a higher level of bank debt and higher rates of interest in
fiscal 1995 as compared to fiscal 1994.

         Amortization of discount on notes payable for fiscal 1995 was $190,208
compared to $17,292 for fiscal 1994. Management believes that the increase in
amortization of discount on notes payable is due primarily to the fact that the
amortization was accelerated upon the repayment of the Bridge Loans in the
aggregate principal of $500,000 after the completion of the Initial Public
Offering in fiscal 1995 compared to fiscal 1994.

Cookstore Operations

         Net sales in fiscal 1995 were $3,042,412 a 62.9% increase over net
sales of $1,867,872 during fiscal 1994. Management believes that the increase
was due primarily to the opening of the two newest Cookstores for all of fiscal
1995 as compared to having been open only a few weeks at the end of fiscal 1994,
and increases in comparable stores net sales. Comparable store net sales were up
9.4% in fiscal 1995 as compared to fiscal 1994.

         Cost of goods sold, including store occupancy and delivery costs, was
$2,103,086 for fiscal 1995 as compared to $1,134,658 for fiscal 1994. Management
believes that such increase was due primarily to the increased level of sales
and the inclusion of the occupancy costs for the newest Cookstores. Gross profit
as a percentage of net sales was 30.9% for fiscal 1995 as compared to 39.3%
during fiscal 1994. Management believes that the primary reasons for the higher
gross profit as a percentage of net sales for fiscal 1994, as compared to the
same period in fiscal 1995, are higher occupancy costs as a percentage of net
sales due primarily to seasonality in the two newest Cookstores that were open
for all of fiscal 1995 as compared to having been open only a few weeks at the
end of fiscal 1994. While the store occupancy cost portion of cost of goods sold
is generally relatively fixed throughout the year, December net sales in the
Cookstores were approximately 29% of total net sales for the twelve month
period. In addition, "Grand Opening" price promotions were conducted in the two
newest Cookstores in the first quarter of 1995 that were not conducted in 1994.



                                     - 20 -
<PAGE>   24


Bookstore Operations

         Net sales in fiscal 1995 were $10,679,732, a 0.7% decrease over net
sales of $10,753,276 in fiscal 1994. All Bookstore net sales are comparable in
the period.

         Cost of goods sold, including store occupancy and delivery costs, was
$8,074,607 for fiscal 1995 as compared to $8,051,301 for fiscal 1994. Gross
profit as a percentage of net sales was 24.4% for fiscal 1995 as compared to
25.1% in fiscal 1994. Management believes that the decrease in the gross profit
as a percentage of net sales for fiscal 1995 as compared to fiscal 1994 is due
primarily to the fact that while sales decreased, occupancy costs remained
approximately the same.

LIQUIDITY AND CAPITAL RESOURCES

         Through March 31, 1996, the Company funded its requirements for working
capital and capital expenditures from the net proceeds of the Initial Public
Offering and through borrowings under its bank credit facilities. As of March
31, 1996, the Company had a revolving line of credit of $395,000 and secured
term debt in the aggregate amount of $579,989. The bank debt bears interest at
rates of 1% to 1.5% over the prime rate of interest. The line of credit and the
secured term debt mature on January 10, 1997 and September 30, 1996,
respectively. Under the loan agreements, no additional advances will be made
under the line of credit through the maturity date of January 10, 1997. The
failure of the Company to refinance the Company's existing credit facilities, of
which there can be no assurance, would have a material adverse affect on the
Company.

         The Company's capital expenditures totaled $307,100 in fiscal 1994 and
$26,775 in fiscal 1995 and $1,501 in the three months ended March 31, 1996 and
$10,699 in the three months ended March 31, 1995. Capital expenditures were
higher in 1994 because the Company opened two new Cookstores. Management
estimates that capital expenditures, including the funds needed for opening
three or possibly four new retail stores, during the next 12 to 18 months will
aggregate approximately $750,000.

         At December 31, 1995, the Company has recorded deferred tax assets
aggregating approximately $409,000. Such deferred tax assets are primarily
related to net operating loss carryforwards aggregating $799,000, which expire
in the years 2009 and 2010, and book over tax depreciation of $110,000. The
Company has assessed its past earnings history coupled with its plans for
expansion, specifically the opening of new Cookstores, and has concluded,
although there can be no assurance, that it is more likely than not that it will
realize the benefits of these tax assets through future profitable operations
sometime prior to their expiration. In its most recently completed fiscal year,
the Company had a pre-tax loss of approximately $877,000. However, the Company
believes that this is not representative of what can be expected of future
performance, although there can be no assurance, since such loss included
approximately $190,000 of note discount write-offs and other expenses connected
with the Company's activities in becoming a publicly traded corporation. The
Company has plans to institute cost saving measures to help it achieve
profitability. The Company also has plans to raise additional financing to
achieve its growth plans. However, there can be no assurance that these results
will occur. Taxable income would need to average approximately $65,000 per year
over the next 14 years to take full advantage of the deferred tax assets prior
to the expiration of any portion thereof.

         On November 7, 1995, the Company consummated the Initial Public
Offering of 750,000 shares of Common Stock and 1,725,000 Warrants at a price to
the public of $3.00 and $0.10, respectively. In


                                     - 21 -
<PAGE>   25


addition, certain principal stockholders of the Company purchased 60,000 shares
of the Company's Series A Preferred Stock at a price of $5.00 per share.


                            MARKET FOR COMMON EQUITY
                         AND RELATED STOCKHOLDER MATTERS

MARKET INFORMATION

         From inception the Common Stock and Warrants have been quoted on the
NASDAQ Small Capitalization Market under the symbols GJCO and GJCOW,
respectively, and on the Boston Stock Exchange under the symbols GJC and GJCW,
respectively. The following table sets forth the range of high and low bid
quotations prior to the end of the fourth Quarter of 1995, through June 13, 1996
as reported by the NASDAQ Small Capitalization Market. Prior to October 31, 1995
there was no public market for the Common Stock or Warrants.

<TABLE>
                                                         Common Stock                        Redeemable Warrants
                                                         ------------                        -------------------
                                                  High                 Low               High                      Low
                                                  ----                 ---               ----                      ---
<S>                                               <C>                  <C>                 <C>                      <C>
1995
- ----
Fourth Quarter* ...............................   4                     3                  2                        .10

1996
- ----
First Quarter (through 3/31/96)................   5 3/8                 1 17/32            2 1/16                   3/8
Second Quarter (through 6/13/96)...............   3 3/8                   15/16            1 1/8                    5/32

<FN>
* Prior to such time there was no public market for the Common Stock and the
  Warrants.
</TABLE>


HOLDERS

         The Company has approximately 330 record holders of its Common Stock.





                                     - 22 -
<PAGE>   26


                                    BUSINESS

GENERAL

         The Company is a specialty retailer of books in the Bookstores and
quality cookware and serving equipment in the Cookstores. The Company owns and
operates six Bookstores and four Cookstores.

         In 1977 Gaylord Book Company, the first of the Company's Subsidiaries,
purchased the assets of a Bookstore located at the Lane Avenue Shopping Center
in Columbus, Ohio which had been operated by George Gaylord and Mary Jo Gaylord,
his wife (the "Founders"), through a corporation controlled by them for part of
such time, beginning in 1970. Gaylord Book Company also owns and operates a
Bargain Bookstore in the Lane Avenue Shopping Center which it opened in 1993.
Sawworth Book Company, formerly known as, Little Professor Enterprises, Inc.,
was organized in 1984 and has operated a Bookstore in the Worthington Mall in
Worthington, Ohio since that time. Sawworth Book Company has also operated a
Superstore in the Plaza at Sawmill Place in Columbus, Ohio since 1988, which had
been previously operated at a nearby location since 1985. Gaylord's, Inc. was
organized in 1989 and has operated a Superstore in the Forest Fair Mall in
Cincinnati, Ohio since 1989. Gaylord Enterprises, Inc. was organized in 1993 and
opened a Superstore in Boardman Plaza in Boardman, Ohio in 1993. The Cookstore,
Inc. was organized in 1981 and has operated a Cookstore in the Lane Avenue
Shopping Center since 1981 and opened a Cookstore at the Summit Mall in Akron,
Ohio in December 1994. The Cookstore Worthington, Inc., formerly known as
Gaylord Companies, Inc., was organized in 1993, opened a Cookstore in the
Worthington Mall in 1993, and a Cookstore at The Mall at Fairfield Commons,
Beavercreek, Ohio, a suburb of Dayton, Ohio in November 1994. As of August 1,
1994, all of the shareholders of the Subsidiaries entered into the Exchange
Agreement whereby such shareholders exchanged all of the issued and outstanding
common stock of each of the Subsidiaries for all of the Common Stock of the
Company then outstanding. See "CERTAIN TRANSACTIONS."

         The Bookstores are operated pursuant to separate License Agreements
with the Franchisor and are situated in regional malls and strip shopping
centers in Ohio. Five of the six Bookstores are known as Superstores and range
from 8,000 to 18,000 square feet in size. Each Superstore offers 60,000 to
80,000 book titles. In addition, all of the Superstores offer thousands of
foreign and domestic magazines, books on cassette, out-of-town newspapers,
travel guides, maps and calendars. The Company believes that the environment
created at the Superstores is one of the keys to its success. The Company
believes that it has created a warm, comfortable atmosphere in the Superstores,
with furnishings that include fireplaces, pianos, reading rooms and comfortable
chairs, with an added emphasis on special children's sections with child-sized
furniture. Activities are conducted for readers of all ages, including visits,
readings, workshops and booksignings by locally and nationally acclaimed writers
and book illustrators. The other Bookstore is known as a Bargain Bookstore. The
Bargain Bookstore is approximately 2,000 square feet in size and offers
approximately 10,000 titles. The Bargain Bookstore sells deeply discounted
publisher overstock, remaindered and used books.

         The Cookstores are each approximately 3,300 square feet in size and are
situated in regional retail malls in Ohio. These stores carry cookware sold
under such brand names as Calphalon, Le Crueset, Cuisinart, Kitchen Aid, Krups,
Braun and Melitta, which are believed to be the trademarks of their respective
owners. The merchandising philosophy of the Company is "if it is used in the
kitchen, it can be purchased at The Cookstore." Accordingly, the Company
attempts to carry a broad range of merchandise in the following categories:
accessories, bakeware, books, cookware, cutlery, electrics, food,


                                     - 23 -
<PAGE>   27


furniture, gadgets, gifts, tableware and textiles. The full range of the
Cookstore's products are displayed and stocked on the retail floor in what the
Company believes is an upscale and fashionable setting.

The following table sets forth information relating to each of the Company's
Subsidiaries:

<TABLE>
<CAPTION>
                              DATE OF
        SUBSIDIARY         INCORPORATION         STORE LOCATION              STORE OPENING         STORE TYPE
        ----------         -------------         --------------              -------------         ----------
<S>                            <C>      <C>                               <C>                <C>
Gaylord Book Company           1977     Lane Avenue Shopping Center,      August 1977        Little Professor Book
                                        Columbus, Ohio                                       Company Store
                                        Lane Avenue Shopping Center,      October 1993       Little Professor
                                        Columbus, Ohio                                       Bargain Bookstore
The Cookstore, Inc.........    1981     Lane Avenue Shopping Center,      October 1981       Cookstore
                                        Columbus, Ohio
                                        Summit Mall,                      December 1994      Cookstore
                                        Akron, Ohio
                                        Castleton Square Shopping         Planned opening:   Cookstore
                                        Center                            Fall 1996
                                        Indianapolis, Indiana
Sawworth Book                                                                                Little Professor Book
 Company...................    1984     Worthington Mall,                 October 1984       Company Bookstore
                                        Worthington, Ohio
                                        Plaza at Sawmill Place,           April 1985         Little Professor Book
                                        Columbus, Ohio                                       Company Bookstore
Gaylord's Inc..............    1989     Forest Fair Mall,                 April 1989         Little Professor Book
                                        Cincinnati, Ohio                                     Company Bookstore
The Cookstore                           Worthington Mall,                 December 1993      Cookstore
 Worthington, Inc..........    1993     Worthington, Ohio
                                        The Mall at Fairfield Commons,    November 1994      Cookstore
                                        Beavercreek, Ohio
Gaylord Enterprises, Inc...    1993     Boardman Plaza,                   December 1993      Little Professor Book
                                        Boardman, Ohio                                       Company Bookstore
</TABLE>



STRATEGY

         The Company's strategy is to capitalize upon its dual experience as a
specialty retailer of books in the Bookstores and of quality cookware and
serving equipment in the Cookstores and to expand these approaches into regional
malls and select other sites throughout the country. The Company intends to
focus its plans for expansion on the Cookstores because of what is believed to
be the higher margins, the fragmented nature of competition in this line of
business and the relatively few number of stores owned by its chief national
competitors. The Company believes that there is greater competition in the
Bookstore business, which has lower margins and less opportunity for growth.
Although the Company may open additional Bookstores in select sites in the
future, the Company is not presently planning to open any additional Bookstores.

         The Company believes that the combination of its Bookstore and
Cookstore approaches will provide it with operating, financial and marketing
efficiencies while providing the Company with a level of diversification. The
Company anticipates achieving efficiencies through the sharing of marketing


                                     - 24 -
<PAGE>   28


information, real estate services, finance and central management. The Company
intends to achieve its objectives by pursuing the strategy described below.

STORE CHARACTERISTICS

         The six Bookstores are located in regional malls and shopping centers
in Ohio. The Superstores are based upon the Company's "superstore" concept and
range from 8,000 to 18,000 square feet in size while offering 60,000 to 80,000
book titles. The Superstores offer thousands of foreign and domestic magazines,
books on cassette, out-of-town newspapers, travel guides, maps and calendars.
The Bargain Bookstore is approximately 2,000 square feet in size and offers
approximately 10,000 book titles. The Bargain Bookstore sells deeply discounted
publisher overstock, remaindered and used books. The Company's long-term
strategy is to selectively locate and open additional Bookstores, although the
Company does not have any present plans to do so.

         The Cookstores are each approximately 3,300 square feet in size and are
situated in regional retail malls. Each store offers approximately 6,000
different types of products which includes 30,000 to 50,000 separate items and
includes products from over 200 vendors. The current product lines for the
Cookstores fall into 12 distinct categories including accessories, bakeware,
books, cookware, cutlery, electrics, food, furniture, gadgets, gifts, tableware
and textiles. Management intends to use its existing Cookstores as the basic
store design prototype for most of the Company's anticipated expansion. The
Company is also considering implementing a "superstore" concept for the
Cookstores. These superstore Cookstores would expand each product category
carried in the basic prototype store, particularly the food and tableware
categories. The superstore Cookstores would be in excess of 5,000 square feet in
size. The Company believes that by offering a far greater selection than a
typical bookstore or store carrying cookware, its superstore Bookstores and
superstore Cookstores would each be able to establish itself as the leading
source for its products in its community.

STORE DESIGN AND AMBIANCE

         The Company believes that it has created a warm, comfortable atmosphere
in the Bookstores which are Superstores. The Superstores contain furnishings
that include fireplaces, pianos, reading rooms and comfortable chairs, including
special children's sections with child-sized furniture.

         In the Cookstores, the Company's strategy is to present the merchandise
in what the Company believes is an upscale and fashionable setting. The full
range of the stores' products are displayed and stocked on the retail floor. The
merchandise is arranged by category for shopping convenience and every item is
tagged with the current retail price. Feature displays are arranged throughout
the store emphasizing seasonal products or particular themes.

         The Company believes that its attractive store environments have caused
its Bookstores and Cookstores to become places where customers enjoy browsing
and shopping.

ADVERTISING

         The Superstores utilize marketing programs aimed at reading activities
for readers of all ages including visits, readings, workshops and booksignings
by locally and nationally acclaimed writers and book illustrators. The
Superstores place special emphasis on marketing aimed at the sale of children's
books including its "Rug Club Storytime" and "Read-n-Grow Kid's Club" reading
programs for children.


                                     - 25 -
<PAGE>   29



         Current Cookstore promotions center around seasonal events and holidays
in which certain product lines are traditional favorites. Promotions are planned
around in-store demonstrations and will be advertised in local newspapers, press
releases and/or through direct mail and point of sale materials.

Customer Service

         The Company emphasizes customer service in both the Bookstores and
Cookstores and, through its salespeople, strives to provide its customers with
an enjoyable shopping experience. The Company adheres to a number of customer
service policies and practices to reinforce customer confidence in the Company.

Expansion

         The Company's strategy is to expand its marketing approach into
regional malls and strip shopping centers and other select sites throughout the
country, with an emphasis in the Midwest. The Company anticipates that a
significant portion of its expansion efforts will be directed toward developing
its Cookstore business. The Company plans to open at least three or possibly
four additional Cookstores during the next 12 to 18 months. The number of
additional Cookstores that will be opened during the next 12 to 18 months will
be dependent upon site opportunities, the cost of opening such stores, the
refinancing of the Company's existing credit facilities and cash flow from
operations. There can be no assurance that the Company will have sufficient
financing to pursue its plans for expansion. The Company believes that the
primary markets for the basic Cookstore are middle to upper income shopping
destinations. The majority of these locations are in regional shopping malls
located in suburban and urban core revitalization areas. Smaller specialty malls
and select, upper end in-line shopping centers are additional target locations.
The Company believes that due to the industry's highly fragmented nature, and
the relatively few number of stores of its chief national competitors,
Williams-Sonoma, Inc., Bed Bath & Beyond, Linens & Things and Lechter's, Inc.,
there are hundreds of prime locations available for future Cookstores although
there is no assurance that such locations can be obtained on terms favorable or
acceptable to the Company.

         The Company intends to begin expansion close to its current Midwest
base. The Company intends to focus on those locations in which products may be
delivered direct from suppliers by United Parcel Service or truck, eliminating
the costs which would be necessitated by central warehousing and distribution.
Prime considerations for successful new stores are market and site demographics,
competition and the Company's ability to successfully manage the logistics of
store operations.

         The Company may consider commencing catalogue sales in the future. The
Company has no experience in this area and has not conducted any investigation
of such activity or commenced a review of the feasibility of its capability to
fulfill any orders generated from catalogue sales. Furthermore, there is no
assurance that the Company will actively investigate the catalogue sales
business or enter into the catalogue sales business. In the event that the
Company commences operation in the catalogue sales area and is not successful,
it could have a material adverse affect on the Company's business.



                                     - 26 -
<PAGE>   30


COMPETITION

The Bookstores

         The retail bookselling business is highly competitive. The Company
competes in the bookstore business with Barnes & Noble, Inc., Media Play, a
division of Musicland Stores Corporation, and Borders-Walden Group, a subsidiary
of K mart Corporation, which is the largest operator of mall bookstores in the
country. In the Bookstore business, the Company competes with other national
chains, which operate substantially more superstores than the Company. The
Company also competes with regional chains, as well as independent single store
operators, local multi-store operators, department stores, variety discounters,
drug stores and warehouse clubs. The Company competes with its competitors on
the basis of price and its presentation of its products. Many of the Company's
competitors have been expanding in both store size and number of outlets, while
others have announced their intentions to pursue such expansion. In addition,
certain of the Company's competitors have substantially greater financial,
advertising and other resources than the Company, which may give them certain
competitive advantages.

The Cookstores

         The specialty retail business is highly competitive. The Company's
stores compete against a wide variety of stores, including department and
specialty stores, as well as mail order catalogs. Certain of the Company's
competitors have greater financial, distribution, advertising and marketing
resources than the Company, which may give them certain competitive advantages.
The Company competes on the basis of its selection and quality of merchandise,
and service to its customers. While some cooking product lines are carried in
many stores stocking a broad range of products, few stores specialize totally in
kitchen/cookware as do the Cookstores. The specialized market is highly
fragmented with many local independent stores and small regional chains. The
only national specialized kitchen products stores are Williams-Sonoma, Inc. and
Lechter's, Inc. In addition, the Company competes with other well-known stores,
including Linens & Things and Bed Bath & Beyond. Other local and small regional
competitors vary widely in design, product selection and customer service. The
Company believes that most local competitors are small, highly specialized
operations situated in less desirable retail or non-retail locations. While
these operators may be localized competition for the Cookstores, the Company
believes that most markets do not have significant local operators and few
competitors, with the exception of Williams-Sonoma, Inc. and Lechter's, Inc.,
are located in the mall locations where the Company anticipates opening
Cookstores.

SUPPLIERS AND DISTRIBUTION

         The Company purchases approximately 70% of its products for the
Bookstores from Ingram Book Company (the "Consignor") and approximately 10% from
Ohio Periodicals. The Bookstores do not purchase more than 5% of their inventory
from any other single supplier. Four of the Subsidiaries are parties to five
separate consignment agreements with the Consignor. Two of such consignment
agreements may be terminated upon 120 days prior written notice by the
Consignor. The balance of the consignment agreements may generally be terminated
by the Consignor upon 270 days prior written notice. Although the Subsidiaries
have not satisfied certain provisions in the consignment agreements, the
Consignor has never declared a default under any of the consignment agreements,
or expressed an intention to do so. Specifically, the Company has not met the
provisions in the consignment agreements with respect to the required inventory
turnover ratios. The inventory turnover provisions under the consignment
agreements require the Company to sell consigned goods at a rate equal to 2.5 to
3 times the average amount of


                                     - 27 -
<PAGE>   31


consigned goods held by the Company at certain Bookstore locations on an
annualized and/or a calendar year basis. In 1995 the Company failed to meet such
requirements in the five Bookstores subject to the consignment agreements and
does not expect to meet such requirements in 1996. The inventory turnover ratios
ranged from 41% to 70%, of the required inventory turnover ratios for each of
the Bookstores, respectively. In addition, the Company may have failed to comply
with the provisions in the consignment agreements with respect to the amount of
consigned goods on hand in two of the Bookstores. The Company does not
anticipate curing such defaults in the future unless required to do so by the
Consignor. Upon a default by any of the Subsidiaries under any of the
consignment agreements, the Consignor may terminate all of such consignment
agreements. Management believes that the consignment agreements with the
Consignor are advantageous to the Company and that in the event that such
consignment agreements are terminated, there could be a material adverse affect
on the Company. The Cookstores acquire their inventory from approximately 200
suppliers and do not purchase more than 5% of their inventory from any single
supplier. The Company does not have any written supply agreements with these
vendors, who are not obligated to continue to furnish products to the Company.

         The Company believes that its decentralized distribution and inventory
control system has significantly enhanced its ability to control costs and to
manage its inventory on a store-by-store basis for both the Bookstores and the
Cookstores. The Company's suppliers ship inventory directly to the stores and
almost all of the inventory is displayed and stocked on the retail floor.
Management believes that this distribution system has resulted in significant
cost savings for the Company. Although the Company may make commitments for
significant warehouse space in the future, management believes that its present
distribution system can continue to be utilized in connection with the Company's
plans for expansion. However, there is no assurance that the Company will not
have to centralize its inventory and lease warehouse space in connection with
the Company's plans for expansion.

MANAGEMENT INFORMATION SYSTEM

         The Company's information systems provide management with sales,
inventory and other information and are important to the Company's ability to
achieve cost efficiencies, operate profitably and control shrinkage. The Company
uses retail point-of-sale systems which are polled daily and which generate
sales reports and supporting documentation which are forwarded to the main
office for auditing and input into the Company's automated accounting program.
The point-of-sale system provides daily accounting of sales and gross profit as
well as other control items such as discounts, price overrides and refunds.
Financial statements, including income statements and balance sheets, are
produced monthly for each location. Complete inventories are taken once or twice
a year. Each item in the Bookstores and the Cookstores has its own distinct item
number which is used by the point-of-sales system to record sale and cost
information. Items are also tracked for reorder information and generation of
historical sales reports used to make purchasing and reorder decisions.

LICENSE AGREEMENTS

         Four of the Subsidiaries have entered into five separate License
Agreements with the Franchisor, Little Professor Book Centers, Inc., with
respect to the six Bookstores. The License Agreements replaced separate
franchise agreements relating to five of the Bookstores. The Company owns
approximately 10% of the outstanding common stock of the Franchisor. The initial
term of the License Agreements will expire on December 31, 1996 and may be
extended by the Company until December 31, 2001. The Company pays to the
Franchisor a royalty of 1/2 of 1% of monthly sales for all of the Bookstores. If


                                     - 28 -
<PAGE>   32


there is a default by any of the Subsidiaries under any one of the License
Agreements, then the Franchisor may terminate all of the License Agreements.

         The Company and the Franchisor have also entered into a separate
agreement (the "Supplementary Agreement") which includes, among other things,
consulting services to be rendered to the Franchisor, rights of first refusal
permitting the Company to open additional franchises, the termination of the
License Agreements and the Franchisor's repurchase of its common stock owned by
the Company. Pursuant to the Supplementary Agreement, the Company or the
Franchisor may terminate the License Agreements and the Supplementary Agreement
upon 12 months notice and the payment of $100,000. The initial term of the
Supplementary Agreement expires on December 31, 1996 and may be extended by the
Franchisor until December 31, 2001. In addition, upon the termination of the
Supplementary Agreement, the Franchisor has the right to purchase its shares of
common stock owned by the Company at the greatest of the cost to the Company,
the book value or the fair market value of such shares. The Franchisor has
granted the Company a right of first refusal for the opening of any Little
Professor Bookstore in Ohio, or in Collier County or Lee County, Florida. The
Company has not exercised its right of first refusal in either Ohio or Florida
to date. Management believes that the Company would have to consider its ability
to manage the logistics of store operations in locations that are distant from
its principal executive offices in Columbus, Ohio before electing to open any
Little Professor Bookstores in Florida.

         Upon the opening of Little Professor Book Company bookstores by third
parties in excess of 8,000 square feet in size, the Franchisor will pay to the
Company the greater of $10,000 or 15% of the Franchisor's then current initial
franchise fees plus 2/10 of 1% of the monthly sales during the initial term of
any such agreements. In April 1996, the Company received a fee of $10,000 from
the initial franchise fee for a store opened by a third party in Temecula,
California.

TRADEMARKS

         The Cookstore, Inc. has been granted a registered trademark for "The
Cookstore" with the United States Patent and Trademark Office. The Company
intends to submit applications to register any new trademarks that it develops
in the future.

PROPERTIES

         The Company currently operates and occupies, pursuant to written
leases, five Superstores, one Bargain Bookstore and four Cookstores. Total
rental expenses for the Company's real estate leases were $1,075,002 and
$1,156,662 in 1994 and 1995, respectively, including contingent rentals at
$195,842 in 1994 and $166,266 in 1995.

         The five Superstores average approximately 13,250 square feet in size
and have current minimum rents which average approximately $11.32 per square
foot. However, if the additional base rent for 1995 paid on the premises located
at Forest Fair Mall in Cincinnati, Ohio is considered, then the average base
rent for the Bookstores is approximately $12.09 per square foot. All of the
Bookstore leases have initial terms which expire between September 1998 and
October 2003, and four of the five leases give the Company an option or options
to renew the lease for additional periods ranging from five to ten years. The
Bargain Bookstore operates under a month-to-month lease, is approximately 2,000
square feet, and pays 10% of its gross receipts as rent. The Cookstores average
approximately 3,300 square feet and have current minimum rents which average
approximately $23.55 per square foot. All of the Cookstore leases


                                     - 29 -
<PAGE>   33


have initial terms which expire in 2003 or 2004 and one of the four leases gives
the Company an option to renew the lease for an additional five years. In
November 1995 the Company entered into a lease for a Cookstore in the Castleton
Square Shopping Center, Marion County, Indiana (suburban Indianapolis). The term
of the lease is ten years, the square footage is 3,790 square feet and the rent
is $28.50 per square foot. The Company anticipates opening the store in the fall
of 1996.

         In addition to current minimum rent, the Bookstore and Cookstore leases
generally require the Company to pay additional rent which is calculated as a
percentage of gross sales over an agreed upon figure. For the Bookstore leases,
the percentage ranges from 3% to 6% and the amount of gross sales ranges from
approximately $2,000,000 to $4,500,000. For the Cookstore leases, the percentage
ranges from 5% to 6% and the gross sales number ranges from approximately
$968,000 to $1,500,000. Generally, except for the Forest Fair Mall site, the
Company has not paid percentage rent in excess of minimum base rent. In
addition, the Company is generally obligated to pay common area maintenance
charges and other charges on each of the Superstores and Cookstores leases.

         All of the Company's leased properties are situated in regional malls,
specialty centers or strip centers located in Ohio. The Company leases 9,620
square feet for a Superstore, 2,000 square feet for a Bargain Bookstore and
3,298 square feet for a Cookstore at the Lane Avenue Shopping Center, Columbus,
Ohio, a 225,000 square foot enclosed specialty center containing approximately
100 stores, including Micro Center, Talbots, Banana Republic and Bombay Company.
The Company leases 8,929 square feet for a Superstore and 3,341 square feet for
a Cookstore at the Worthington Mall, Worthington, Ohio, a 175,000 square foot
enclosed specialty center containing approximately 50 stores including Talbots,
The Gap, Ann Taylor and Jos. A. Bank. The Company leases 17,782 square feet for
a Superstore at the Plaza at Sawmill Place, Columbus, Ohio, a 110,000 square
foot strip center containing approximately 25 stores, including Service
Merchandise and Blockbuster Video. The Company leases 18,312 square feet for a
Superstore at the Forest Fair Mall, Cincinnati, Ohio, a 1,400,000 square foot
enclosed regional center containing approximately 100 stores, including Elder
Beerman, Parisian and Biggs. The Company leases 11,565 square feet for a
Superstore at Boardman Plaza, Boardman, Ohio, a 450,000 square foot strip center
containing approximately 100 stores, including Burlington Coat Factory and Radio
Shack. The Company leases 3,598 square feet for a Cookstore at the Mall at
Fairfield Commons, Beavercreek, Ohio, a suburb of Dayton, which is a 1,000,000
square foot major regional mall with approximately 100 stores, including The
Limited, The Gap and five major department stores. The Company leases 3,227
square feet for a Cookstore at the Summit Mall in Akron, Ohio, which is an
850,000 square foot major regional mall with approximately 100 stores, including
Kaufman's, Dillards, The Limited and The Gap.

EMPLOYEES

         As of March 31, 1996, the Company had 72 full-time employees and 60
part-time employees of which 117 were involved in retail store sales and 15 in
general management and administration. The Company believes its success will
depend upon its ability to identify, hire and retain capable management. As
there is significant competition for qualified personnel, there can be no
assurance that the Company will succeed in recruiting or retaining suitable
staff. In particular, the Company's success is dependent on the continued
availability of both John Gaylord and John D. Critser, either of whose loss or
impairment could have a material adverse affect on the Company. The Company
considers its relations with its employees, none of whom are covered by
collective bargaining agreements, to be generally good.



                                     - 30 -
<PAGE>   34


INSURANCE

         The Company presently maintains insurance as required by law, including
workers' compensation coverage, and liability insurance in respect of hazards on
the Company's business premises. The Company carries a general liability policy
which provides for coverage of $1,000,000 per occurrence and $2,000,000 in the
aggregate. The Company carries key man life insurance in the amount of
$1,000,000 on the lives of both John Gaylord and John D. Critser with the
Company as beneficiary.

LITIGATION

         The Company is not a party to any material pending litigation.

SEASONALITY

         The Company's business is subject to substantial seasonal variations.
Historically, a significant portion of the Company's net sales and net earnings
have been realized during the period from October through December, and levels
of net sales and net earnings have generally been significantly lower during the
period from January through September.






                                     - 31 -
<PAGE>   35


                                   MANAGEMENT

DIRECTORS AND EXECUTIVE OFFICERS

         The following table sets forth certain information concerning the
directors and executive officers of the Company.

<TABLE>
<CAPTION>
               NAME                  AGE                     POSITION
               ----                  ---                     --------
<S>                                  <C>    <C>
George Gaylord....................   69     Senior Chairman of the Board and Director
John Gaylord......................   41     Chairman of the Board, Chief Executive Officer, Treasurer,
                                             Chief Financial Officer and Director
John D. Critser...................   41     President, Chief Operating Officer and Director
Janet Gaylord Goodburn............   36     Secretary
Martin C. Licht...................   54     Director
</TABLE>



         All directors of the Company hold office until the next annual meeting
of shareholders and until their respective successors are duly elected and
qualify. Officers serve at the discretion of the Board of Directors.

         The following is a brief summary of the background of each executive
officer and director of the Company:

         GEORGE GAYLORD has been a director and Senior Chairman of the Company
since its inception in July 1994. Mr. Gaylord opened the Company's first Little
Professor Book Center in 1970 and was Chairman and Chief Executive Officer of
each of the Subsidiaries from their inception through November 1993. Mr. Gaylord
has been a director and Chairman Emeritus of the Subsidiaries since November
1993. Mr. Gaylord is the father of John Gaylord, Janet Gaylord Goodburn, Susan
Gaylord Noble and Judy Gaylord and is the uncle of John D. Critser.

         JOHN GAYLORD has been Chairman of the Board of Directors, Chief
Executive Officer, Treasurer, Chief Financial Officer and a director of the
Company since its inception in July 1994. Since November 1993, Mr. Gaylord has
served as Chairman of the Board of Directors and Chief Executive Officer of the
Subsidiaries. From August 1977 through November 1993, Mr. Gaylord served as
President or Vice President of each of the Subsidiaries. Mr. Gaylord is the son
of George Gaylord, the brother of Janet Gaylord Goodburn, Susan Gaylord Noble
and Judy Gaylord, and the first cousin of John D. Critser.

         JOHN D. CRITSER has been a director, President and Chief Operating
Officer of the Company since its inception in July 1994. Mr. Critser has been
President and Chief Operating Officer of each of the Subsidiaries since November
1993. Prior to joining the Company in July 1993, Mr. Critser was Vice President
- - Store Operations for Eckerd Vision Group, a division of the Eckerd
Corporation. Mr. Critser joined Eckerd Corporation in 1983 as an operations
manager and served as a Vice President of the Eckerd Vision Group since February
1991. He holds a B.S. degree in Administrative Science (1976) and an M.B.A.
degree from the University of South Florida (1981). Mr. Critser is the first
cousin of John Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble and Judy
Gaylord and the nephew of George Gaylord.



                                     - 32 -
<PAGE>   36


         JANET GAYLORD GOODBURN has been the Secretary of the Company since its
inception in July 1994. Commencing in October 1984 Ms. Goodburn served as a Vice
President of each of the Subsidiaries and she has also served as the Secretary
and/or Treasurer of certain of the Subsidiaries. Ms. Goodburn is the daughter of
George Gaylord and the sister of John Gaylord, Susan Gaylord Noble and Judy
Gaylord and the first cousin of John D. Critser.

         MARTIN C. LICHT has been a practicing attorney since 1967 and has been
a partner of the law firm of Gallet Dreyer & Berkey, LLP, since October 1993.
From April 1993 until that time, he was a partner of Solomon, Weiss & Moskowitz,
P.C. For one year prior thereto he was a partner of the law firm of Summit,
Solomon & Feldesman. Prior to such time, Mr. Licht was a member of the law firm
of Herzfeld & Rubin, P.C. for twelve years. All of such firms are located in New
York City. Mr. Licht is also a director of two companies traded on NASDAQ,
Natural Health Trends Corp., which owns and operates three vocational schools,
and an alternative medical clinic in Florida and Cable & Co. Worldwide, Inc., a
wholesale footwear company.

DIRECTORS' COMPENSATION

         Directors of the Company do not receive any fixed compensation for
their services as directors. However, the Board of Directors may authorize the
payment of a fixed sum to non-employee directors for their attendance at regular
and special meetings of the Board as is customary for similar companies.
Directors will be reimbursed for their reasonable out-of-pocket expenses
incurred in connection with their duties to the Company. For the fiscal year
ended December 31, 1995, neither the Company nor the Subsidiaries paid its
directors any cash or other form of compensation for acting in such capacity
except that directors who were also executive officers of the Company and
Subsidiaries received cash compensation for acting in the capacity of executive
officers.



                                     - 33 -
<PAGE>   37


EXECUTIVE COMPENSATION

SUMMARY COMPENSATION TABLE

         The following table provides a summary of cash and non-cash
compensation for each of the last three fiscal years ended December 31, 1993,
1994 and 1995 with respect to the following officers of the Company:

<TABLE>
<CAPTION>
                                                ANNUAL COMPENSATION                      LONG-TERM COMPENSATION                    
                                                -------------------                 --------------------------------               
                                                                                            AWARDS         PAYOUTS                 
                                                                                    --------------------- ----------               
                                                                                               SECURITIES                          
                                                                                    RESTRICTED UNDERLYING                          
                                                                 OTHER ANNUAL          STOCK     OPTIONS     LTIP      ALL OTHER   
NAME AND PRINCIPAL POSITIONS      YEAR  SALARY($)    BONUS($)  COMPENSATION(4)(1)   AWARD(S)($)  SARS(#)  PAYOUTS($) COMPENSATION  
- ----------------------------      ----  ---------    --------  ------------------   -----------  -------  ---------- ------------  
<S>                               <C>   <C>          <C>             <C>                <C>        <C>        <C>         <C>      
John Gaylord.................     1995  136,259         --           --                 --         --         --          --       
 Chief Executive Officer and      1994  139,832         --           --                 --         --         --          --       
 Chairman of the Board(2)         1993  126,522         --           --                 --         --         --          --       

George Gaylord...............     1995  216,010         --           --                 --         --         --          --       
 Senior Chairman of the Board     1994  234,641         --           --                 --         --         --          --       
                                  1993  209,846         --           --                 --         --         --          --       

John D. Critser..............     1995  103,076         --           --                 --         --         --          --       
 President and Chief Operatin     1994   88,443      40,000(5)       --                 --         --         --          --       
 Officer(4)                       1993       --         --           --                 --         --         --          --       
                                                                                                                                   
                                                                                   

- --------------------------------

<FN>
(1)   Excludes perequisites and other personal benefits that in the aggregate do
      not exceed 10% of each of such individual's total annual salary and bonus.

(2)   John Gaylord received such compensation as President of each of the
      Subsidiaries through November 1993 when he became Chairman and Chief
      Executive Officer thereof.

(3)   George Gaylord received such compensation as Chairman and Chief Executive
      Officer of each of the Subsidiaries through November 1993 when he became
      Chairman Emeritus thereof. Excludes amounts paid or payable to George
      Gaylord from Gaylord Family Limited. See "CERTAIN TRANSACTIONS."

(4)   John D. Critser, the Company's President, received an automobile allowance
      and health benefits, but did not receive a salary, for the period
      commencing in July 1993 through December 31, 1993.

(5)   Mr. Critser received 21,845 shares of Common Stock in 1994 which were
      valued at $40,000.
</TABLE>

EMPLOYMENT AND CONSULTING AGREEMENTS

         The Company has entered into employment agreements with George Gaylord,
John Gaylord and John D. Critser, which will expire in April 2001, under which
they each will receive annual salaries of $150,000. The agreements provide that
the executive will be eligible to receive short-term incentive bonus
compensation if the Company is profitable, the amount of which, if any, will be
determined by the Board of Directors based on the employee's performance,
contributions to the Company's success and on the Company's ability to pay such
incentive compensation. The employment agreements also provide for termination
based on death, disability, voluntary resignation or material failure in
performance. The employment agreements provide for severance payments upon
termination unless the executive is



                                     - 34 -
<PAGE>   38


terminated with cause. In the event that the executive is terminated without
cause, the executive will receive the executive's salary until the later of two
years from the date of termination or the termination date of the agreement as
severance. The agreements contain non-competition provisions that preclude each
executive from competing with the Company for a period of one year from the date
of termination of employment.

         In addition, as a precondition for the underwriting of the Initial
Public Offering, RAS Securities Corp. required the Company to engage RAS
Securities Corp. for a period of 24 months as a financial consultant. As a
financial consultant, RAS Securities Corp. will assist the Company in the review
and analysis of the Company's operations, recommend action based on such review
and assist the Company in preparing a business plan. The Company paid RAS
Securities Corp. a consulting fee of $23,000 for such services. In June 1996,
the Company paid RAS Securities Corp. a fee of $24,000 in connection with a
waiver of a right of first refusal relating to the 1996 Financing.

STOCK OPTIONS

         No options were granted to, held or exercised by, any of the Company's
officers during fiscal 1995. The Company has adopted the 1994 Stock Option Plan
under which up to 333,333 options to purchase shares of Common Stock may be
granted to key employees, consultants and members of the Board of Directors of
the Company. The exercise price of the options will be determined by the Stock
Option Committee selected by the Board of Directors, but the exercise price will
not be less than 85% of the fair market value of the Common Stock on the date of
grant.




                                     - 35 -
<PAGE>   39



                              CERTAIN TRANSACTIONS


         As of August 1, 1994, George Gaylord, John Gaylord, Judy Gaylord,
Jennifer Lynn Gaylord, Susan Gaylord Noble, Janet Gaylord Goodburn and John D.
Critser entered into the Exchange Agreement with the Company whereby such
parties exchanged 100% of the issued and outstanding common stock in the
Subsidiaries for an aggregate of 2,610,082 shares of Common Stock in the Company
which represented 100% of the Common Stock of the Company then outstanding. The
following table sets forth the ownership of the Subsidiaries prior to the
execution of the Exchange Agreement and the ownership of the Company resulting
from the transactions effectuated by the Exchange Agreement as of August 1,
1994.

<TABLE>
<CAPTION>
                                 APPROXIMATE OWNERSHIP OF THE SUBSIDIARIES PRIOR TO                         
                                       THE EXECUTION OF THE EXCHANGE AGREEMENT                                APPROXIMATE     
                                 --------------------------------------------------                          OWNERSHIP OF THE 
                         GAYLORD      THE       SAWWORTH                                                    COMPANY AFTER THE
                          BOOK     COOKSTORE      BOOK    GAYLORD'S  THE COOKSTORE         GAYLORD           EXECUTION OF THE
                         COMPANY      INC.      COMPANY      INC.   WORTHINGTON, INC.   ENTERPRISES, INC.   EXCHANGE AGREEMENT
                         -------      ----      -------      ----   -----------------   -----------------   ------------------
<S>                       <C>         <C>         <C>       <C>         <C>                  <C>                  <C>     
George Gaylord             66%         50%         52%       40%         35%                  35%                  35.4%  
John Gaylord                --         25%         12%       15%         25%                  25%                  22.2%  
Jennifer Lynn Gaylord       --         25%          --        --         10%                   --                   3.7%  
Janet Gaylord Goodburn      --          --         12%       15%         10%                  16%                  10.4%  
Judy Gaylord                --          --         12%       15%         10%                  12%                  10.4%  
Susan Gaylord Noble         --          --         12%       15%         10%                  12%                  10.4%  
John D. Critser            34%          --          --        --          --                   --                   7.5%  
                          ---         ---         ---       ---         ---                  ---                  -----   
TOTAL:                    100%        100%        100%      100%        100%                 100%                 100.0%  
                                                                                                                  
</TABLE>


         After the completion of the transactions contemplated in the Exchange
Agreement, the Company issued an additional 21,845 shares of Common Stock to
John D. Critser, as additional compensation for serving as the Company's
President during 1994. In March 1995, upon the request of RAS Securities Corp.
as a precondition to proceeding with the Initial Public Offering, the following
individuals surrendered to the Company for no cash consideration an aggregate of
41,667 shares of Common Stock: George Gaylord surrendered 14,647 shares, John
Gaylord surrendered 9,167 shares, Judy Gaylord surrendered 4,282 shares,
Jennifer Lynn Gaylord surrendered 1,540 shares, Susan Gaylord Noble surrendered
4,282 shares, Janet Gaylord Goodburn surrendered 4,282 shares and John D.
Critser surrendered 3,467 shares. In May 1995, upon the request of RAS
Securities Corp. as a precondition to proceeding with the Initial Public
Offering, the following individuals surrendered to the Company for no cash
consideration an aggregate of 659,735 additional shares of Common Stock: George
Gaylord surrendered 231,897 shares, John Gaylord surrendered 145,132 shares,
Judy Gaylord surrendered 67,782 shares, Jennifer Lynn Gaylord surrendered 24,382
shares, Susan Gaylord Noble surrendered 67,782 shares, Janet Gaylord Goodburn
surrendered 67,782 shares and John D. Critser surrendered 54,978 shares.

         Four of the Subsidiaries have entered into five separate License
Agreements with the Franchisor. The License Agreements replaced separate
Franchise Agreements originally entered into between the Franchisor and Mary Jo
Gaylord and/or George Gaylord or Gaylord's, Inc. As a condition of entering into
the License Agreements, the Franchisor and the Company entered into a mutual
release agreement relieving such parties of any liability under such Franchise
Agreements.

         Pursuant to an agreement dated September 12, 1994 between Gaylord
Family Limited ("GFL") and the Franchisor, the Franchisor has agreed to make
payments to GFL for the development of the

                                     - 36 -

<PAGE>   40



superstore concept for two Little Professor bookstores. GFL is owned by John
Gaylord, George Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble and Judy
Gaylord. The Franchisor has agreed to pay to GFL 25% of the initial franchise
fees and 33% of the royalties paid to the Franchisor by Little Professor
bookstores unaffiliated with the Company located in Ft. Wayne, Indiana (the "Ft.
Wayne Store") and Reston, Virginia (the "Reston Store"). As of May 31, 1996, GFL
had received $91,016 with respect to both stores. This reflects $20,000 due to
GFL with respect to the initial franchise fees and $71,016 with respect to
royalties through March 31, 1995. Pursuant to an agreement among the members of
GFL, George Gaylord receives all of the payments, net of expenses, received by
GFL from the Franchisor.

         John Gaylord and George Gaylord have guaranteed, jointly and severally,
certain loans in the aggregate principal amount of $1,050,491 as of May 31, 1996
due to Bank One Columbus, N.A. John Gaylord and Jennifer Lynn Gaylord, his wife,
and George Gaylord have mortgaged their respective residences to secure the
guarantees. John Gaylord and Jennifer Lynn Gaylord have guaranteed, jointly and
severally, the lease for the Cookstore located in the Lane Avenue Shopping
Center, Columbus, Ohio. George Gaylord has guaranteed the lease for the
Superstore located in the Lane Avenue Shopping Center, Columbus, Ohio. In
addition, John Gaylord has guaranteed certain capital leases with M&I First
National Leasing Company.

         George Gaylord is a founder of the Company and may be deemed a parent
of the Company as a result of his ownership of approximately 34% of the Common
Stock prior to the Initial Public Offering, his service as a director, and his
relationship to his children who collectively owned approximately 55% of the
Common Stock of the Company prior to the Initial Public Offering. John Gaylord
may be deemed a parent of the Company as a result of his ownership of
approximately 25% of the Common Stock prior to the Initial Public Offering,
including the 71,345 shares of Common Stock owned by his wife, Jennifer Lynn
Gaylord, his executive position, his service as a director, and his relationship
to his father, George Gaylord, who owned approximately 34% of the Common Stock
of the Company prior to the Initial Public Offering.

         As of May 31, 1996, George Gaylord, John Gaylord, Susan Gaylord Noble,
Janet Gaylord Goodburn and Judy Gaylord owed the Company an aggregate of $76,105
in connection with advances made to such individuals by the Company and the
Subsidiaries. The debt is evidenced by a term note (the "Note"), dated February
28, 1995, in the original principal amount of $88,701 executed by such
individuals. Each of the parties are jointly and severally liable for the entire
amount due under the Note. The Note bears interest at the prime rate and is
payable in sixty equal monthly installments of principal and interest which
commenced August 1, 1995.

         Martin C. Licht, a partner of Gallet Dreyer & Berkey, LLP, the
Company's counsel, is a director of the Company. The Company paid Gallet Dreyer
& Berkey, LLP legal fees of $50,000, $275,423 and $63,202 in 1994, 1995 and
1996, respectively.


                                     - 37 -
<PAGE>   41


                             PRINCIPAL SHAREHOLDERS

         The following table sets forth certain information as to the Common
Stock and Series A Preferred Stock ownership of each of the Company's directors,
executive officers, all executive officers and directors as a group and all
persons known by the Company to be the beneficial owners of more than five
percent of the Company's Common Stock.

<TABLE>
<CAPTION>
   NAME AND ADDRESS OF BENEFICIAL                                    COMMON        SERIES A
   ------------------------------            COMMON STOCK             STOCK        PREFERRED    SERIES A PREFERRED
                OWNER                     NUMBER OF SHARES(1)      PERCENTAGE    STOCK-NUMBER    STOCK-PERCENTAGE
                -----                     -------------------      ----------    ------------    ----------------
<S>                                            <C>                      <C>           <C>                  <C>  
George Gaylord.......................          678,580(2)(4)            24.6%         28,320               47.2%
  2611 Clarion Court                                                
  Columbus, Ohio  43220                                             
John Gaylord.........................          496,036(2)(3)            18.0          20,720               34.5
  8836 Finlarig Drive                                               
  Dublin, Ohio  43017                                               
Judy Gaylord.........................          198,344(2)                7.2           2,945                4.9
  8667 Blanca Ct.                                                   
  Powell, Ohio  43065                                               
Janet Gaylord Goodburn...............          198,344(2)                7.2           2,946                4.9
  3935 Cedric Lane                                                  
  Dublin, Ohio  43017                                               
Susan Gaylord Noble..................          198,344(2)                7.2           2,945                4.9
  2933 Kicking Bird Trace                                           
  Dublin, Ohio  43017                                               
John D. Critser......................          160,877(2)(4)             5.9           2,124                3.5
  8562 Torwoodlee Ct.                                               
  Dublin, Ohio  43017                                               
Martin C. Licht......................            4,167(5)                --               --                --
  Selden Lane                                                       
  Greenwich, Connecticut                                            
  06831                                                             
Solay, Inc...........................          300,000(6)                9.8              --                --
888 Prospect Street, Suite 225                                      
La Jolla, California  92037                                         
All present officers and                                            
directors as a group                                                
  (5 persons)........................           1,538,004               55.8          60,000              100%
                                                             
- ---------------
<FN>
(1)   Unless otherwise noted, all persons named in the table have sole voting
      and dispositive power with respect to all shares of Common Stock and
      Series A Preferred Stock beneficially owned by them.

(2)   Each of these five members of the Gaylord family named, as well as John D.
      Critser, disclaims beneficial ownership of the securities owned by the
      other individuals named in the above table.

(3)   Includes 71,345 shares of Common Stock and 2,960 shares of Series A
      Preferred Stock owned by John Gaylord's wife, Jennifer Lynn Gaylord.
</TABLE>


                                     - 38 -
<PAGE>   42



(4)   The foregoing does not reflect an agreement between Mr. Critser and George
      Gaylord whereby George Gaylord may purchase from Mr. Critser up to the
      following number of shares if Mr. Critser's employment with the Company is
      terminated for any reason during any of the 12-month periods ending on
      July 31st of the years indicated: 118,488 shares (1996), 78,992 shares
      (1997) and 39,497 shares (1998). The purchase price for the shares of
      Common Stock will be Mr. Critser's cost.

(5)   Consists of warrants to purchase 4,167 shares of Common Stock acquired in
      connection with the Bridge Loans.

(6)   Does not include up to 200,000 shares of Common Stock issuable to Rodika
      Salter, the sister of the sole stockholder of Solay, Inc. upon the
      exercise of options granted to Ms. Salter and does not include Warrants to
      purchase up to 600,000 shares of Common Stock granted to Solay, Inc. which
      are not exerciseable until October 31, 1996. See "DESCRIPTION OF
      SECURITIES - Recent Developments."



                                     - 39 -
<PAGE>   43


                            DESCRIPTION OF SECURITIES

GENERAL

         The total amount of authorized capital stock of the Company is
10,000,000 shares of Common Stock, $.01 par value per share and 1,500,000 shares
of Preferred Stock, $.01 par value per share. Prior to this Offering the Company
had 2,750,000 shares of Common Stock issued and outstanding, an aggregate of
1,708,337 shares of Common Stock issuable upon the exercise of outstanding
options and warrants, and 415,000 shares of Common Stock issuable upon the
conversion of the Convertible Notes, excluding the shares of Common Stock
issuable upon the exercise of options issuable under the Company's 1994 Stock
Option Plan.

COMMON STOCK

         Each share of Common Stock entitles the holder thereof to one vote on
all matters submitted to a vote of the shareholders. Since the holders of Common
Stock do not have cumulative voting rights, holders of more than 50% of the
outstanding shares can elect all of the directors of the Company then being
elected and holders of the remaining shares by themselves cannot elect any
directors. Upon completion of this Offering, the current officers and directors
of the Company will own an aggregate of approximately 56% of the Company's
Common Stock and will be in a position to influence the election of the
Company's directors and otherwise essentially control the outcome of all matters
requiring shareholder approval. The holders of Common Stock do not have
preemptive rights or rights to convert their Common Stock into other securities.
Holders of Common Stock are entitled to receive ratably such dividends as may be
declared by the Board of Directors out of funds legally available therefor. In
the event of a liquidation, dissolution or winding up of the Company, holders of
the Common Stock have the right to a ratable portion of the assets remaining
after payment of liabilities. All shares of Common Stock outstanding are fully
paid and nonassessable. See "MANAGEMENT" and "PRINCIPAL SHAREHOLDERS."

PREFERRED STOCK

         The Company is authorized by its Certificate of Incorporation to issue
a maximum of 1,500,000 shares of Preferred Stock of which 60,000 shares are
issued and outstanding, in one or more series and containing such rights,
privileges and limitations, including voting rights, dividend rates, conversion
privileges, redemption rights and terms, redemption prices and liquidation
preferences, as the Board of Directors of the Company may, from time to time,
determine.

         The Company is not required by current Delaware law to seek shareholder
approval prior to any issuance of authorized but unissued stock and the Board of
Directors does not currently intend to seek shareholder approval prior to any
issuance of shares of Preferred Stock or Common Stock, unless otherwise required
by law. The issuance of shares of Preferred Stock pursuant to the Board's
authority could decrease the amount of earnings and assets available for
distribution to holders of Common Stock, and otherwise adversely affect the
rights and powers, including voting rights, of such holders and may have the
effect of delaying, deferring or preventing a change in control of the Company.

Series A Preferred Stock

         George Gaylord, John Gaylord, Judy Gaylord, Jennifer Lynn Gaylord,
Susan Gaylord Noble, Janet Gaylord Goodburn and John D. Critser own an aggregate
of 60,000 shares of the Company's Series


                                     - 40 -
<PAGE>   44


A Preferred Stock, $.01 par value. The Series A Preferred Stock with respect to
dividend rights and with respect to rights of liquidation, dissolution and
winding up, ranks, senior to the Common Stock. The holders of the Series A
Preferred Stock will be entitled to receive dividends payable in cash, when, as
and if declared by the Board of Directors out of legally available funds for
such purpose, payable in quarterly installments commencing three months from the
date of issuance of the Series A Preferred Stock. Dividends on the Series A
Preferred Stock accrue at the annual rate of $.60 per share, subject to
adjustment. Dividends on the Series A Preferred Stock are cumulative from the
date of its original issuance (whether or not in any dividend period or periods,
there shall be capital surplus or earnings of the Company legally available for
the payment of such dividends). Shares of Series A Preferred Stock have no
voting rights.

         The Company has the right, in its discretion, to redeem any or all of
the shares of Series A Preferred Stock outstanding on a pro rata basis from time
to time upon not less than 10 days prior written notice at a price of $5.00 per
share, subject to adjustment. In the event of any liquidation, dissolution or
winding up of the Company, then out of the assets of the Company before any
distribution of payment to the holders of Common Stock, the holders of the
shares of Series A Preferred Stock are entitled to be paid $5.00 per share,
subject to adjustment. In the event of any liquidation, dissolution or winding
up of the Company, the Company by resolution of the Board of Directors, will, to
the extent of any legally available funds therefor, declare a dividend payable
only in cash on the Series A Preferred Stock payable before any distribution is
made to any holders of Common Stock in an amount equal to the accrued and unpaid
dividends, calculated at the dividend rate, which will be added to the amount to
be received by the holders of the Series A Preferred Stock upon such
liquidation, dissolution or winding up.

WARRANTS

         Each Warrant is issued pursuant to a Warrant Agreement between the
Company and Continental Stock Transfer & Trust Company as warrant agent (the
"Warrant Agent"). The following statements are subject to the detailed
provisions of, and are qualified in their entirety by reference to, the Warrant
Agreement, which is included as an exhibit to the registration statement of
which this Prospectus is a part.

         Each Warrant entitles the registered holder to purchase one share of
the Company's Common Stock for $3.00 for a period of four years commencing
October 31, 1996. The exercise price of the Warrants and the number of shares
issuable upon exercise of such Warrants are subject to adjustment to protect
against dilution in the event of stock dividends, stock splits, combinations,
subdivisions and reclassification. Warrants may be exercised by surrendering to
the Warrant Agent the Warrants and the payment of the exercise price in United
States funds by cash or certified or bank check. No fractional shares of Common
Stock will be issued in connection with the exercise of Warrants. Upon exercise,
the Company will pay the holder the value of any such fractional shares based
upon the market value of the Common Stock at such time. The Warrants may not be
exercised unless a registration statement pursuant to the Securities Act, as
amended, covering the underlying shares of Common Stock is current and such
shares have been qualified, or there is an exemption from qualification
requirements, under the securities laws of the state of residence of the holder
of the Warrants.

         Commencing October 31, 1997, the Company may redeem the Warrants at a
price of $.05 per Warrant by giving not less than 30 days' prior written notice
to the record holders if the closing sale price of the Common Stock as reported
on NASDAQ equals or exceeds $4.50 for the 20 consecutive trading days ending on
the tenth day prior to the date on which the notice of redemption is given. In
the event the Company notifies record holders of its intent to redeem the
Warrants, the record holders may exercise


                                     - 41 -
<PAGE>   45


same at any time prior to the close of business on the day immediately preceding
the date fixed for redemption.

         Unless extended by the Company at its discretion, the Warrants will
expire at 5:00 p.m. New York time on October 30, 2000. In the event a holder of
Warrants fails to exercise the Warrants prior to such time, the Warrants will
expire and the holder thereof will have no further rights with respect to the
Warrants.

1996 FINANCING

         In June 1996 the Company consummated a private placement to 12
investors of an aggregate of $622,500 of its Convertible Notes. The Convertible
Notes are due and payable on December 11, 1996. Interest is payable at the rate
of 5% per annum. The principal amount of each Convertible Note is convertible
into shares of Common Stock at the rate of $1.50 per share. In the event that
the shares of Common Stock issuable upon the conversion of the Convertible Notes
are not registered under the Securities Act of 1933, as amended, on or before
August 11, 1996, then the interest rate is 20% per annum calculated as of June
11, 1996. The shares of Common Stock issuable upon the conversion of the
Convertible Notes are being offered hereby.

RECENT DEVELOPMENTS

         As of April 23, 1996, the Company entered into a twenty-four month
financial consulting and investor relations agreement with Solay, Inc. Pursuant
to the financial consulting and investor relations agreement, Solay, Inc. is
entitled to receive $135,000 payable over six months, which amount has been
prepaid by the Company. In addition, Solay, Inc. received $65,000 in connection
with financial advisory services rendered to the Company in connection with the
1996 Financing. Pursuant to the financial consulting and investor relations
agreement, Solay, Inc. has the right to purchase 300,000 shares of Common Stock
and 600,000 Warrants identical to the Warrants offered in the Initial Public
Offering through October 23, 1996, for an aggregate purchase price of $300,000.
In addition, Rodika Salter, an affiliate of Solay, Inc., has an option to
purchase up to 200,000 shares of Common Stock until October 23, 1996 for $1.50
per share. In connection with the 1996 Financing, Lido Equities Corp. received
an aggregate of $35,175 of commissions and non-accountable expenses. Pursuant
to a consulting agreement, Lido Equities Corp. has been granted the right to
acquire 100,000 shares of Common Stock and 200,000 Warrants identical to the
Warrants offered in the Initial Public Offering until November 30, 1996, for an
aggregate purchase price of $100,000.

CERTIFICATE OF INCORPORATION AND BYLAWS

         Pursuant to Delaware Law, the power to adopt, amend and repeal bylaws
is conferred solely upon the stockholders unless the corporation's certificate
of incorporation also confers such power upon the board of directors. Under the
Company's Certificate of Incorporation, the Board of Directors are granted the
power to amend the Bylaws of the Company. Such Bylaws provide that each director
has one vote on each matter for which directors are entitled to vote. The
Certificate of Incorporation and/or the Bylaws also provide that (i) from time
to time, by resolution, the Board has the power to decrease the number of
directors to three and increase the number of directors to up to nine members,
provided that no decrease will have the effect of shortening the term of any
incumbent director, (ii) the directors will hold office until the next annual
meeting of stockholders and until their respective successors are elected and
qualified, (iii) the stockholders of the Company may not apply to request that
the Delaware Court of Chancery summarily order an election to be held to fill
vacancies in the Board of Directors, and (iv)


                                     - 42 -
<PAGE>   46


special meetings of stockholders may only be called by the Senior Chairman of
the Board, the Chairman of the Board, the President or a majority of the Board
of Directors of the Company. These provisions, in addition to the existence of
authorized but unissued capital stock, may have the effect, either alone or in
combination with each other, of making more difficult or discouraging an
acquisition of the Company deemed undesirable by the Board of Directors.
Management is not aware of any potential takeover attempts relating to the
Company. The Company is not presently contemplating the adoption of any
additional anti-takeover provisions. The Board of Directors of the Company
currently consists of four persons. See "MANAGEMENT - Executive Officers and
Directors."

SECTION 203 OF THE DELAWARE LAW

         Section 203 of the Delaware Law prohibits a publicly held Delaware
corporation from engaging in a "business combination" with an "interested
stockholder" for a period of three years after the date of the transaction in
which the person became an interested stockholder, unless (i) prior to the date
of the business combination, the transaction is approved by the board of
directors of the corporation; (ii) upon consummation of the transaction which
resulted in the stockholder becoming an interested stockholder, the interested
stockholder owns at least 85% of the outstanding voting stock, or (iii) on or
after such date the business combination is approved by the board of directors
and by the affirmative vote of at least 66 2/3% of the outstanding voting stock
that is not owned by the interested stockholder. A "business combination"
includes mergers, asset sales and other transactions resulting in a financial
benefit to the stockholder. An "interested stockholder" is a person, who,
together with affiliates and associates, owns (or within three years, did own)
15% or more of the corporation's voting stock. This provision of law could
discourage, prevent or delay a change in management or stockholder control of
the Company, which could have the effect of discouraging bids for the Company
and thereby prevent stockholders from receiving the maximum value for their
shares, or a premium for their shares in a hostile takeover situation.

INDEMNIFICATION OF OFFICERS AND DIRECTORS

         The Certificate of Incorporation of the Company provides that the
Company shall indemnify to the fullest extent permitted by Delaware law any
person whom it may indemnify thereunder, including directors, officers,
employees and agents of the Company. Such indemnification (other than as ordered
by a court) shall be made by the Company only upon a determination that
indemnification is proper in the circumstances because the individual met the
applicable standard of conduct. Advances for such indemnification may be made
pending such determination. In addition, the Certificate of Incorporation
provides for the elimination, to the extent permitted by Delaware law, of
personal liability of directors to the Company and its stockholders for monetary
damages for breach of fiduciary duty as directors.

         Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
Company pursuant to the foregoing provisions, or otherwise, the Company has been
advised that in the opinion of the Commission such indemnification is against
public policy as expressed in the Securities Act and is, therefore,
unenforceable. In the event that a claim for indemnification against such
liabilities (other than the payment by the Company of expenses incurred or paid
by a director, officer of controlling person of the Company in the successful
defense of any action, suit or proceeding) is asserted by such director, officer
or controlling person in connection with the securities being registered, the
Company, will, unless in the opinion of its counsel the matter has been settled
by controlling precedent, submit to a court of appropriate jurisdiction the
question of whether such indemnification by it is against public policy as
expressed in the Securities Act and will be governed by the final adjudication
of such issue.


                                     - 43 -
<PAGE>   47


TRANSFER AGENT AND REGISTRAR

         The transfer agent, registrar and warrant agent for the shares of
Common Stock and Warrants is Continental Stock Transfer & Trust Company, 2
Broadway, New York, New York 10004.



                                     - 44 -
<PAGE>   48

                         SHARES ELIGIBLE FOR FUTURE SALE

COMMON STOCK

         Of the presently outstanding shares of the Company's Common Stock,
1,930,525 are "restricted securities" as that term is defined in Rule 144 under
the Securities Act. Such shares may be sold in the future only pursuant to a
registration statement under the Securities Act or in compliance with Rule 144
or pursuant to another exemption therefrom. Sales of the Company's Common Stock
by present shareholders in the future may have a depressive effect on the price
of the Company's Common Stock. Of such outstanding shares of Common Stock,
1,930,525 shares are "control securities" (as that term is defined in Rule 144)
because they are held by "affiliates" of the Company. The holders of such shares
of Common Stock have agreed not to sell any of their shares of Common Stock
without the consent of RAS Securities Corp. until October 31, 1997.


                             SELLING SECURITYHOLDERS

         The Selling Securityholders are offering an aggregate of 415,000 shares
of Common Stock issuable upon the conversion of the Convertible Notes in the
aggregate amount of $622,500 and an additional 600,000 shares of Common Stock
and 800,000 Warrants. The Company has agreed to register the public offering of
of such Securities and to pay substantially all of the expenses in connection
therewith. Except as set forth below, none of the Selling Securityholders has
ever held any position or office with the Company or had any other material
relationship with the Company. The following table sets forth certain
information with respect to the Selling Securityholders.

<TABLE>
<CAPTION>
                                                                              WARRANTS/WARRANT     WARRANTS/WARRANT
              NAME OF               SHARES BENEFICIALLY SHARES BENEFICIALLY  SHARES BENEFICIALLY   SHARES BENEFICIALLY
      SELLING SECURITYHOLDER        OWNED PRIOR TO SALE OWNED AFTER SALE(1)  OWNED PRIOR TO SALE   OWNED AFTER SALE
      ----------------------        ---------------------------------------  -------------------   ----------------
<S>                                       <C>                    <C>               <C>                   <C>
Christopher Cirri                            10,000              0                    0                  0
Michael Citrin                               20,000              0                    0                  0
Andrea E. Dougherty                          40,000              0                    0                  0
Michele Freeman                              20,000              0                    0                  0
HST Partnership                              30,000              0                    0                  0
Peter Janssen                                60,000              0                    0                  0
Omega Development Group, Inc.                20,000              0                    0                  0
Jerome Rosen                                 10,000              0                    0                  0
Darrow C. Roundy                            100,000              0                    0                  0
Wainscott Capital Ltd.                       40,000              0                    0                  0
Wheatear, Inc.                               25,000              0                    0                  0
Francie Whittenburg                          40,000              0                    0                  0
Solay, Inc.                                 300,000              0                 600,000               0
Rodika Salter                               200,000              0                    0                  0
Lido Equities Corp.                         100,000              0                 200,000               0
                                          ---------              -                 -------               -
Total..............................       1,015,000              0                 800,000               0
                                          =========              =                 =======               =


- --------------------------------

<FN>
(1)      Assumes that all Selling Securityholder's Securities are sold by such
         persons and no additional securities are acquired thereby.
</TABLE>


                                     - 45 -
<PAGE>   49


                              PLAN OF DISTRIBUTION

         The Selling Securityholders may sell the Selling Securityholders'
Securities from time to time in their discretion on NASDAQ, in the
over-the-counter market, the Boston Stock Exchange or in privately-negotiated
transactions, at fixed prices which may be changed, at market prices prevailing
at the time of sale, at prices related to such prevailing market prices or at
negotiated prices. The Selling Securityholders may effect such transactions in
their discretion in sales to or through broker-dealers, and such broker-dealers
may receive compensation in the form of discounts, concessions or commissions
from the Selling Securityholders or the purchasers of the Selling
Securityholders' Securities for whom such broker-dealers may act as agent or to
whom they sell as principal, or both (which compensation to a broker-dealer
might be in excess of customary commissions).

         The Selling Securityholders and any broker-dealers who act in
connection with the sale of the Securities offered hereby may be deemed to be
"underwriters" as that term is defined in the Securities Act with respect to the
securities offered and any profits realized or commissions received may be
deemed underwriting compensation.


                                  LEGAL MATTERS

         Certain legal matters with respect to the issuance of the securities
offered hereby will be passed upon for the Company Martin C. Licht, 845 Third
Avenue, New York, New York 10022. Martin C. Licht is a member of the Board of
Directors of the Company. Mr. Licht's wife owns warrants to purchase up to 4,167
shares of Common Stock.

                              CHANGE IN ACCOUNTANTS

         KPMG Peat Marwick LLP had served as the independent accountants in
connection with the review of the Company's financial statements for the years
ended December 31, 1992 and 1993 and had been engaged to perform an audit of the
financial statements for such years. In September 1994, the Company and KPMG
Peat Marwick LLP mutually agreed to terminate their relationship and the Company
engaged Feldman Radin & Co., P.C. to serve as its auditors. The change to
Feldman Radin & Co., P.C. was ratified by the Company's Board of Directors. The
engagement of KPMG Peat Marwick LLP was terminated prior to the completion of
the audits and prior to the issuance of any audit report on the Company's
financial statements for the years ended December 31, 1992 and 1993. The Company
believes, and has been advised by KPMG Peat Marwick LLP that it concurs in such
belief, that in connection with the incomplete audits of the Company's financial
statements for each of the two fiscal years ended December 31, 1992 and 1993 and
subsequent thereto, the Company and KPMG Peat Marwick LLP did not have any
disagreement as of the date of KPMG Peat Marwick LLP's termination on any
matters of accounting principles or practices, financial statement disclosure or
auditing scope or procedure, which disagreement, if not resolved to the
satisfaction of KPMG Peat Marwick LLP, would have caused KPMG Peat Marwick LLP
to make reference to the matter in their reports.




                                     - 46 -
<PAGE>   50


                                     EXPERTS

         The consolidated financial statements of the Company as of December 31,
1995 and for each of the two years in the period then ended have been included
herein and in the Registration Statement in reliance upon the report of Feldman
Radin & Co., P.C., independent certified public accountants, appearing elsewhere
herein, and upon the authority of such firm as experts in accounting and
auditing.







                                     - 47 -
<PAGE>   51
                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                          INDEX TO FINANCIAL STATEMENTS



<TABLE>
<CAPTION>
                                                                                        Page
                                                                                        ----

<S>                                                                                     <C>
Independent Auditors' Report                                                            F-2

Consolidated Balance Sheets at December 31, 1995                                        F-3-4

Consolidated Statements of Operations for the years ended
 December 31, 1995 and 1994                                                             F-5

Consolidated Statement of Stockholders' Equity for the years
 ended December 31, 1995 and 1994                                                       F-6

Consolidated Statements of Cash Flows for the years ended
 December 31, 1995 and 1994                                                             F-7

Notes to Consolidated Financial Statements                                              F-8-19

Unaudited Financial Statements for the Quarter Ended March 31, 1996:
- --------------------------------------------------------------------

Consolidated Balance Sheet                                                              F-20

Consolidated Statement of Operations                                                    F-21

Consolidated Statement of Cash Flows                                                    F-22

Notes to Consolidated Financial Statements                                              F-23
</TABLE>

                                      F - 1

<PAGE>   52







                          INDEPENDENT AUDITORS' REPORT
                          ----------------------------

To the Shareholders and
   Board of Directors
Gaylord Companies, Inc.

                  We have audited the accompanying consolidated balance sheet of
Gaylord Companies, Inc. and subsidiaries as of December 31, 1995, and the
related consolidated statements of operations, stockholders' equity, and cash
flows for each of the two years then ended. These financial statements are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these financial statements based on our audits.

                  We conducted our audits in accordance with generally accepted
auditing standards. Those standards require that we plan and perform the audit
to obtain reasonable assurance about whether the financial statements are free
of material misstatement. An audit includes examining, on a test basis, evidence
supporting the amounts and disclosures in the financial statements. An audit
also includes assessing the accounting principles used and significant estimates
made by management, as well as evaluating the overall financial statement
presentation. We believe that our audits provide a reasonable basis for our
opinion.

                  In our opinion, the financial statements referred to above
present fairly, in all material respects, the financial position of Gaylord
Companies, Inc. as of December 31, 1995, and the results of its operations and
its cash flows for each of the two years then ended in conformity with generally
accepted accounting principles.





                                        /s/ Feldman Radin & Co., P.C.
February 16, 1996                       Certified Public Accountants


                                      F - 2

<PAGE>   53
                             GAYLORD COMPANIES, INC.
                             -----------------------

                                 BALANCE SHEETS
                                 --------------

                                DECEMBER 31, 1995
                                -----------------



                                     ASSETS
                                     ------

<TABLE>
<S>                                                                      <C>       
CURRENT ASSETS:
     Cash                                                                $  649,019
     Restricted cash (Note 5)                                               250,000
     Accounts receivable - trade                                             42,098
     Other receivables (Note 2)                                             193,707
     Inventories (Note 3)                                                 1,810,452
     Deferred income taxes - current (Note 8)                                52,000
     Prepaid expenses and other current assets                              111,371
                                                                         ----------

         TOTAL CURRENT ASSETS                                             3,108,647

PROPERTY AND EQUIPMENT (Note 4)                                             708,592

GOODWILL, (net of accumulated amortization of $88,705 in 1995
     and $83,346 in 1994)                                                   125,651

DEFERRED INCOME TAXES (Note 8)                                              357,062

INVESTMENT (Note 1)                                                         125,000

OTHER ASSETS                                                                 40,181
                                                                         ----------


                                                                         $4,465,133
                                                                         ==========
</TABLE>





    The notes are an integral part of the consolidated financial statements.

                                       F-3


<PAGE>   54


                             GAYLORD COMPANIES, INC.
                             -----------------------

                                 BALANCE SHEETS
                                 --------------

                                DECEMBER 31, 1995
                                -----------------



                      LIABILITIES AND STOCKHOLDERS' EQUITY
                      ------------------------------------

<TABLE>
<S>                                                                            <C>       
CURRENT LIABILITIES:
     Accounts payable                                                          $1,482,315
     Sales tax payable                                                            179,303
     Current portion of long-term debt (Note 5)                                   628,764
     Current installments of capital lease obligations                             11,859
     Other current liabilities (Note 7)                                           202,215
                                                                               ----------

         TOTAL CURRENT LIABILITIES                                              2,504,456

CAPITAL LEASE OBLIGATIONS                                                           7,769
                                                                               ----------

                                                                                2,512,225
                                                                               ----------

COMMITMENTS (Note 6)

STOCKHOLDERS' EQUITY:
     Cumulative preferred stock, par value $.01 per share;  1,500,000 shares
         authorized, 60,000 shares issued and outstanding                         300,000
     Common stock, par value $.01 per share;  10,000,000 shares
         authorized, 2,750,000 shares issued and outstanding                       27,500
     Paid-in-capital in excess of par value of common stock                     1,600,817
     Retained earnings                                                             24,591
                                                                               ----------

         TOTAL STOCKHOLDERS' EQUITY                                             1,952,908
                                                                               ----------

                                                                               $4,465,133
                                                                               ==========
</TABLE>




    The notes are an integral part of the consolidated financial statements.

                                       F-4


<PAGE>   55


                             GAYLORD COMPANIES, INC.
                             -----------------------

                             STATEMENT OF OPERATIONS
                             -----------------------



<TABLE>
<CAPTION>
                                                            Year ended December 31,
                                                         ----------------------------
                                                             1995            1994
                                                         ------------    ------------
<S>                                                      <C>             <C>         
NET SALES                                                $ 13,722,144    $ 12,621,148

COST OF GOODS SOLD, including store occupancy and
     delivery costs (Note 3)                               10,177,693       9,185,959
                                                         ------------    ------------

GROSS PROFIT                                                3,544,451       3,435,189

OPERATING EXPENSES:
     Store operating expenses                               2,394,236       2,259,523
     Administrative                                         1,206,874       1,017,768
     Depreciation and amortization                            246,991         242,199
     Non-cash imputed compensation expense                         --          40,000
                                                         ------------    ------------
                                                            3,848,101       3,559,490
                                                         ------------    ------------

OPERATING INCOME (LOSS)                                      (303,650)       (124,301)
                                                         ------------    ------------

OTHER INCOME (EXPENSE):
     Interest expense                                        (391,081)       (274,401)
     Interest income                                            4,448              --
     Write-off of registration costs                               --         (92,700)
     Amortization of discount on notes payable               (190,208)        (17,292)
     Gain (loss) on disposal of property and equipment             --           3,265
     Other income (expense)                                     3,074           1,563
                                                         ------------    ------------
                                                             (573,767)       (379,565)
                                                         ------------    ------------

INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)            (877,417)       (503,866)

INCOME TAX EXPENSE (BENEFIT) (Note 8)                        (267,490)       (202,000)
                                                         ------------    ------------

NET INCOME (LOSS)                                        $   (609,927)   $   (301,866)
                                                         ============    ============

EARNINGS (LOSS) PER COMMON SHARE                         $      (0.29)   $      (0.15)
                                                         ============    ============

WEIGHTED AVERAGE COMMON SHARES USED                         2,125,000       2,000,000
                                                         ============    ============
</TABLE>










    The notes are an integral part of the consolidated financial statements.

                                       F-5



<PAGE>   56

                             GAYLORD COMPANIES, INC.
                             -----------------------

                  STATEMENT OF CHANGES IN STOCKHOLDERS' EQUITY
                  --------------------------------------------



<TABLE>
<CAPTION>
                                              Preferred Stock         Common Stock      Paid-in Capital               
                                           --------------------   ---------------------  In Excess Of  Retained               
                                            Shares      Amount      Shares      Amount    Par Value    Earnings         Totals
                                           --------   ---------   ---------   ---------   ----------   ---------    -----------
<S>                                          <C>      <C>         <C>         <C>         <C>          <C>          <C>        
BALANCE - DECEMBER 31, 1993                      --   $      --   1,908,680   $  19,087   $   20,451   $ 958,249    $   997,787

     Reclassification of paid-in capital         --          --          --          --       16,486     (16,486)            --
     Stock issued in connection
         with bridge financing                   --          --      69,475         695      149,305          --        150,000
     Stock issued as compensation                --          --      21,845         218       39,782          --         40,000
     Net income                                  --          --          --          --           --    (301,866)      (301,866)
                                           --------   ---------   ---------   ---------   ----------   ---------    -----------

BALANCE - DECEMBER 31, 1994                      --          --   2,000,000      20,000      226,024     639,897        885,921

     Sale of preferred stock                 60,000     300,000          --          --           --          --        300,000
     Sale of common stock and warrants           --          --     750,000       7,500    1,374,793          --      1,382,293
     Dividends paid on preferred stock           --          --          --          --           --      (5,379)        (5,379)
     Net income                                  --          --          --          --           --    (609,927)      (609,927)
                                           --------   ---------   ---------   ---------   ----------   ---------    -----------

BALANCE - DECEMBER 31, 1995                  60,000   $ 300,000   2,750,000   $  27,500   $1,600,817   $  24,591    $ 1,952,908
                                           ========   =========   =========   =========   ==========   =========    ===========
</TABLE>





    The notes are an integral part of the consolidated financial statements.

                                       F-6


<PAGE>   57


                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES
                    ----------------------------------------

                      CONSOLIDATED STATEMENT OF CASH FLOWS
                      ------------------------------------


<TABLE>
<CAPTION>
                                                                                   Year ended December 31,
                                                                                 --------------------------
                                                                                     1995           1994
                                                                                 -----------    -----------
<S>                                                                              <C>            <C>         
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income (loss)                                                           $  (609,927)   $  (301,866)
                                                                                 -----------    -----------
     Adjustments to reconcile net income (loss) to net cash provided (used) by
     operating activities:
         Depreciation and amortization                                               246,991        242,199
         Non-cash imputed compensation expense                                            --         40,000
         Write-off of registration costs                                                  --         92,700
         Amortization of discount on notes payable                                   190,208         17,292
         Changes in assets and liabilities:
            Decrease (increase) in accounts receivable                                (9,674)        16,153
            Decrease (increase) in other receivables                                   5,844        (41,957)
            Decrease (increase) in inventory                                           3,148       (623,761)
            Decrease (increase) in prepaid expenses and other assets                 (60,505)      (114,475)
            Decrease (increase) in other assets                                        8,862         (7,839)
            Decrease (increase) in refundable income taxes                            91,365        (34,780)
            Decrease (increase) in deferred income taxes                            (352,477)       (56,585)
            Increase (decrease) in accounts payable                                 (253,272)       781,544
            Increase (decrease) in sales tax payable                                  32,560         40,215
            Increase (decrease) in other current liabilties                          (51,823)        29,806
            Decrease (increase) in deferred registration costs                       192,832       (285,532)
                                                                                 -----------    -----------
                Total adjustments                                                     44,059         94,980
                                                                                 -----------    -----------

                NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES                    (565,868)      (206,886)
                                                                                 -----------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property and equipment                                              (26,775)      (307,100)
                                                                                 -----------    -----------
                NET CASH PROVIDED (USED) BY INVESTING ACTIVITIES                     (26,775)      (307,100)
                                                                                 -----------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of preferred stock                                       300,000             --
     Proceeds from issuance of common stock and warrants                           1,382,293             --
     Dividends paid                                                                   (5,379)            --
     Proceeds from issuance of debt                                                  250,000      1,980,655
     Repayments of debt                                                             (688,817)    (1,168,290)
     Increase in restricted cash                                                    (250,000)            --
     Costs incurred in association with bridge financing                                  --        (57,500)
     Principal payments of capital lease obligations                                  (8,062)       (17,028)
                                                                                 -----------    -----------
                NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES                     980,035        737,837
                                                                                 -----------    -----------

NET INCREASE (DECREASE) IN CASH                                                      387,392        223,851

CASH AT BEGINNING OF YEAR                                                            261,627         37,776
                                                                                 -----------    -----------

CASH AT END OF YEAR                                                              $   649,019    $   261,627
                                                                                 ===========    ===========


SUPPLEMENTAL CASH FLOW DISCLOSURES:
     Cash paid during the year for:
         Interest                                                                $   147,391    $    78,335
                                                                                 ===========    ===========
         Income taxes                                                            $        --    $    28,497
                                                                                 ===========    ===========

     Noncash activity:
         Discount recorded in connection with debt financing                     $        --    $   150,000
                                                                                 ===========    ===========
</TABLE>





    The notes are an integral part of the consolidated financial statements.

                                       F-7


<PAGE>   58

                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

                                DECEMBER 31, 1995


1.       SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
         ------------------------------------------

         (a)   Basis of Presentation

         The financial statements of Gaylord Companies, Inc. (the "Company")
         include the accounts of the Company and its subsidiaries (Note 9). All
         significant intercompany balances and transactions have been eliminated
         in the consolidated financial statements. The Company is a specialty
         retailer of books, quality cookware and serving equipment, with all
         operations in Ohio.

         The preparation of financial statements in conformity with generally
         accepted accounting principles requires management to make estimates
         and assumptions that effect the reported amounts of assets and
         liabilities and disclosure of contingent assets and liabilities at the
         date of the financial statements, and the reported amounts of revenues
         and expenses during the reporting period. Actual results could differ
         from those estimates.

         (b)  Inventories

         Inventories are stated at the lower of cost or market. Cost is
         determined using the retail method and the FIFO method.

         (c)  Investment

         The investment security represents a ten percent interest in the common
         stock of a franchisor organization, Little Professor Book Company
         ("LPBC"), held for long-term investment purposes, which is stated at
         cost which management believes approximates fair market value. An
         agreement with the franchisor states that the franchisor may purchase
         the stock from the Company at the end of the license agreements with
         the franchisor at the higher of cost, book value, or market value.



                                      F - 8

<PAGE>   59



         (d)  Property and Equipment

         Property and equipment are stated at cost. Property and equipment held
         under capital leases are stated at the lower of the present value of
         minimum lease payments at the beginning of the lease term or fair value
         at the inception of the lease.

         Depreciation of property and equipment is calculated using the
         straight-line method over the estimated useful lives of the assets.
         Property and equipment held under capital leases and leasehold
         improvements are amortized using the straight-line method over the
         shorter of the lease term or estimated useful life of the asset.

         (e) Goodwill

         Goodwill, which arose as a result of the purchase of one of the
         Company's bookstores in 1977 is being amortized on a straight-line
         basis over a period of 40 years. The Company assesses the
         recoverability of the goodwill by evaluating whether the amortization
         of the goodwill balance over its remaining useful life can be recovered
         through projected undiscounted future results of the acquired entity.
         The amount of goodwill impairment, if any, is measured based on
         projected discounted future results, using a discount rate reflecting
         the Company's average cost of capital.

         (f)  Preopening Costs

         Expenses associated with the opening of new stores are deferred and
         amortized ratably over a twelve month period beginning on the date of
         the store opening.

         (g)  Net Earnings (Loss) Per Share

         Net earnings (loss) per share is computed based on the weighted average
         number of common shares outstanding after giving retroactive effect for
         all periods presented to the Exchange Agreement (Note 9), the
         subsequent issuance of 13,107 shares of common stock to an officer
         (Note 9) and the issuance of 41,680 shares in connection with the
         bridge financing (Note 9).

         (h) Accumulated Earnings Under S Corporation Status

         In accordance with S.E.C. accounting rules, during the year ended
         December 31, 1994 the Company reclassified approximately $17,000 from
         retained earnings to paid in capital reflecting the undistributed
         earnings of its then S corporation subsidiaries when such S corporation
         elections were terminated on January 1, 1994.


                                      F - 9

<PAGE>   60



         (i) Reclassifications

         Certain amounts in the December 31, 1994 financial statements have been
         reclassified to conform to the current year's presentation.

2.       OTHER RECEIVABLES
         -----------------

         Other receivables consist of the following at December 31, 1995:

<TABLE>
                         <S>                      <C>       
                         Officers' receivable     $   82,418
                         Other receivables           111,289
                                                     -------
                                                  $  193,707
                                                     =======
</TABLE>

         Certain officers have received funds from the Company which are due in
         monthly installments through July 2000 and bear interest at the rate of
         8.5% per annum.

3.       INVENTORIES
         -----------

         The Company, as consignee, has entered into consignment agreements
         whereby title to the consigned goods remain with the consignor until
         sold by the Company. These consignment agreements have an original term
         of 2 years with automatic one-year renewals, unless terminated by
         either party. The Company is obligated to pay a formula based
         consignment fee. Such formula is based on the average amount of
         consigned goods held during the period at prime plus 2 percent (10.5%
         at December 31, 1995 and 1994) plus a fixed charge. The total
         consignment fees for the years ended December 31, 1995 and 1994 were
         $254,300 and $214,800, respectively.

         The Company may return consigned goods to the consignor up to a defined
         level without a fee. Upon the termination of the consignment
         agreements, the consignor shall be entitled to the immediate return of
         all of the consigned goods.

         As the consigned goods remain the property of the consignor until sold,
         the consigned goods (cost of approximately $2,749,000 at December 31,
         1995) are not reflected as inventory in the accompanying consolidated
         financial statements. The maximum amount of consigned goods the Company
         may have on hand at any time cannot exceed $4,670,000 (at retail
         value). The consigned goods sold under this arrangement were
         approximately 61% and 63% of cost of sales in the years ended December
         31, 1995 and 1994, respectively.

          Currently, the Company is not in compliance with the provisions in the
          consignment

                                     F - 10

<PAGE>   61



         agreement with respect to the Company's inventory turnover ratios. Upon
         a default under the consignment agreements, the Consignor may terminate
         all of such consignment agreements.

4.       PROPERTY AND EQUIPMENT
         ----------------------

         The following is a summary of property and equipment at December 31,
         1995:

<TABLE>
<CAPTION>
                                                             Depreciable  
                                                                Life      
                                                         ------------------
<S>                                                           <C>               <C>        
         Computers and equipment                               5 years          $   205,165
         Leasehold improvements                               10 years              539,580
         Furniture and fixtures                                7 years              978,453
         Vehicles                                              5 years               21,038
                                                                                  ---------
                                                                                  1,744,236
         Accumulated depreciation and amortization                                1,035,644
                                                                                  ---------
                                                                                $   708,592
                                                                                  =========
</TABLE>

5.       LONG-TERM DEBT
         --------------

         The following is a summary of long-term debt at December 31, 1995:

<TABLE>
         <S>                                           <C>      
         Term loans (1)                                $ 378,764
         Time loan (1)                                   250,000
         Notes payable to bridge lenders, bearing
         interest at 10%, payable through October
         1997 (2)                                      ---------
                                                       $ 628,764
                                                       =========
</TABLE>




                                     F - 11

<PAGE>   62



         (1)      In November 1995, the Company entered into a master financing
                  agreement with its lending bank, which replaced several
                  existing term loans, and which provides for three different
                  lending facilities: (a) a term loan in the amount of $17,222
                  plus interest at prime plus 1%; (b) a time loan in the amount
                  of $250,000 bearing interest at prime plus 1.5%, with
                  principal due upon the termination date of the financing
                  agreement (however with prepayments necessary upon the receipt
                  by the Company of tenant allowances from landlords of property
                  on which new stores are opened); and (c) a revolving credit
                  loan providing for total borrowing of $550,000, bearing
                  interest at prime plus 1.5%, provided however, that the bank
                  is not required to advance any funds to the Company during the
                  continuance of an event of default. At December 31, 1995, the
                  Company did not have any balance due on the revolving credit
                  loan. The financing agreement expires in October 1997, at
                  which time any unpaid principal is due.

                  For calendar years 1996 through 1997 the principal maturities
                  are: $197,993 in 1996 and $180,771 in 1997.

                  The Company's accounts receivable, inventory, property and
                  equipment, investment and a $250,000 certificate of deposit
                  with the lending bank are pledged as security under the
                  Company's loan agreement. Also, certain stockholders have
                  personally guaranteed the long-term debt.

                  The financing agreement requires the Company to meet covenants
                  pertaining to the following financial measurements: 1)
                  quarterly net income before taxes; 2) tangible net worth; 3)
                  cash flow coverage of debt service. At December 31, 1995, the
                  Company was in violation of all three measurements, and
                  therefore was in technical default of this financing
                  agreement. The bank has granted the Company waivers through
                  May 31, 1996, but since such waiver period is for less than
                  one year, all debt under this agreement has been reclassified
                  as current. In connection with obtaining such waivers, the
                  Company agreed to be bound under the default rate of interest,
                  which is prime plus 2.5%, and is precluded from obtaining any
                  funds under the revolving credit portion of this loan
                  agreement.

         (2)      In accordance with Accounting Principles Board Opinion No. 14,
                  the proceeds received for the bridge financings were allocated
                  between the equity and debt securities included in such units
                  based upon their relative estimated fair values. The
                  difference between the face amount and the allocated value of
                  the debt was recorded as a discount on the notes payable
                  totaling $150,000. An additional $57,500 of financing costs
                  were also recorded as discounts. Remaining unamortized
                  discount totaling $132,568, was written off during November
                  1995 upon the Company's accelerated repayment of the bridge
                  loans with the proceeds

                                     F - 12

<PAGE>   63



                  of its Initial Public Offering.

6.       COMMITMENTS
         -----------

         (i)  Leases

         The Company has nine noncancelable operating leases, primarily for
         buildings and facilities. Such leases expire variously over the next
         ten years, but also provide for renewal options.

         Future minimum lease payments under noncancelable operating leases are
         as follows:

<TABLE>
<CAPTION>
                                                        Operating
         Year ending December 31,                         leases
         ------------------------                    ----------------
         <S>                                           <C>       
         1996                                          $  950,550
         1997                                             966,583
         1998                                           1,019,251
         1999                                             896,664
         2000                                             672,056
         Later years, through 2004                      2,037,734
</TABLE>

         Total rental expense for operating leases was $1,156,662 and $1,075,002
         in 1995 and 1994, respectively, including contingent rentals of
         $166,266 and $195,842 in 1995 and 1994, respectively.

         Certain principal shareholders of the Company have jointly and
         severally guaranteed two of the aforementioned operating leases.

         (ii)  License Agreements

         Four of the subsidiaries have recently entered into five separate
         license agreements with LPBC with respect to six bookstores. The
         license agreements replaced separate franchise agreements relating to
         five of the bookstores. The Company owns approximately 10% of the
         outstanding common stock of LPBC (See Note 1(c)). The initial term of
         the license agreements will expire on December 31, 1996 and may be
         extended by the Company until December 31, 2001. The Company will pay
         LPBC a royalty of 1/2 of 1% of monthly sales for all of the bookstores.
         If there is a default by any of the Subsidiaries under any one of the
         license agreements, then LPBC may terminate all of the license
         agreements. The Company and LPBC have also recently entered into a
         separate agreement (the

                                     F - 13

<PAGE>   64



         "Supplementary Agreement") which includes, among other things,
         consulting services to be rendered to LPBC, rights of first refusal
         permitting the Company to open additional franchises, the termination
         of the license agreements and LPBC's repurchase of its common stock
         owned by the Company. Pursuant to the Supplementary Agreement, the
         Company or LPBC may terminate the license agreements and the
         Supplementary Agreement upon 12 months notice and the payment of
         $100,000. The initial term of the Supplementary Agreement expires on
         December 31, 1996 and may be extended by LPBC until December 31, 2001.
         In addition, upon the termination of the Supplementary Agreement, LPBC
         has the right to repurchase its shares of common stock owned by the
         Company at the greater of the cost to the Company, the book value or
         the fair market value of such shares. LPBC has granted the Company a
         right of first refusal for the opening of any Little Professor
         Bookstore in Ohio, or in Collier County or Lee County, Florida. Upon
         the opening of Little Professor Book Company bookstores by third
         parties in excess of 8,000 square feet in size, LPBC will pay to the
         Company the greater of $10,000 or 15% of its then current initial
         franchise fees plus 2/10 of 1% of the monthly sales during the initial
         term of any such agreements.

         (iii)  Employment Agreements

         The Company has entered into employment agreements with three of its
         executive officers which expire in April 1998. Aggregate annual
         salaries under these agreements are $425,000.

7.       OTHER CURRENT LIABILITIES
         -------------------------

         Other current liabilities consist of the following at December 31,
         1995:

<TABLE>
         <S>                                                  <C>       
         Accrued payroll and payroll taxes                    $  130,033
         Gift certificates payable                                60,592
         Other payables                                           11,590
                                                                --------
                                                              $  202,215
                                                                ========
</TABLE>



                                     F - 14

<PAGE>   65



8.       INCOME TAX EXPENSE (BENEFIT)
         ----------------------------

         The Company accounts for income taxes under Statement of Financial
         Accounting Standards No. 109.

         Income tax expense (benefit) consists of the following:

<TABLE>
<CAPTION>
                                              Years ended December 31,
                                              ------------------------
                                                 1995         1994
                                              ---------    ---------
         <S>                                  <C>          <C>       
         Current refundable federal           $ (30,000)   $ (96,000)
         Current refundable state and local     (40,000)     (20,000)
         Deferred federal                      (197,490)     (86,000)
                                              ---------    ---------
                                              $(267,490)   $(202,000)
                                              =========    =========
</TABLE>

         The differences between income taxes computed by applying the statutory
         federal income tax rate (34%) and income tax expense (benefit) in the
         consolidated financial statements are:

<TABLE>
<CAPTION>
                                                         Years ended December 31,
                                                         ------------------------
                                                            1995         1994
                                                         ---------    ---------
         <S>                                             <C>          <C>       
         Tax benefit computed at statutory rate          $(297,000)   $(178,000)
         State and local taxes, net of federal benefit     (40,000)     (24,000)
         Effect of permanent differences                    68,000           --
         Other, net                                          1,510           --
                                                         ---------    ---------
                                                         $(267,490)   $(202,000)
                                                         =========    =========
</TABLE>

         The Company had deferred tax assets representing the tax effect of the
         net operating loss carryforwards totaling $799,000, book depreciation
         in excess of tax depreciation of $110,000, and other items aggregating
         $76,000 as of December 31, 1995. The tax effect resulting in the
         deferred tax asset was approximately $45,000 for depreciation, other
         items aggregating $31,000, and $333,000 for net operating loss
         carryforwards. The net operating loss carryforwards expire in the years
         2009 and 2010.



                                     F - 15

<PAGE>   66



9.       STOCKHOLDERS' EQUITY
         --------------------

         Prior to August 1, 1994, each of the Company's subsidiaries were
         separately owned companies, which had previously been combined for
         financial reporting purposes based on common control of the subsidiary
         companies and interrelated operations. In July 1994, the Company was
         established as a holding company. On August 1, 1994, the individual
         shareholders of the subsidiary companies entered into an Exchange
         Agreement whereby they exchanged 100% of the issued and outstanding
         common stock of the subsidiary companies for 1,566,053 shares of common
         stock of the Company. Accordingly, these consolidated financial
         statements reflect the new ownership structure as if the Company had
         owned all of the subsidiaries for all periods presented.

         After completion of the Exchange Agreement transactions, the Company
         issued 21,845 shares of common stock to an officer of the Company. In
         accordance with S.E.C. Staff Accountants Bulletin #83 the 21,845 shares
         of common stock which were issued for services within one year of the
         initial filing of the Company's registration statement for its public
         offering were valued at approximately 85% of the anticipated offering
         price. This resulted in a non-cash charge to income of $40,000 in the
         fiscal year ended December 31, 1994.

         On September 20, 1994, the Company completed a private placement
         "Bridge Financing." The Bridge Financing notes, which had a face amount
         of $500,000, bore interest at 10% per annum and were due at the earlier
         of the closing of the Company's initial public offering or August 1997.
         In connection with the Bridge Financing, the Company issued 69,475
         shares of common stock to the Bridge Lenders. A value of approximately
         $150,000 was attributed to the 69,475 shares of common stock and
         accordingly, the face amount of the Bridge Financing notes was reduced
         by a corresponding amount as a discount, with paid in capital credited.
         Any remaining unamortized portion of this amount was written off upon
         repayment of the notes. In addition, the Bridge Lenders were issued
         warrants to purchase 83,337 shares of common stock at $4.32 per share.

         On August 1, 1994, the Company adopted the 1994 Stock Option Plan under
         which up to 333,333 options to purchase shares of common stock may be
         granted to key employees, consultants and members of the Board of
         Directors. As of December 31, 1995, no options have been issued under
         this plan.

         In March and May 1995, certain principal shareholders surrendered an
         aggregate of 41,667 and 659,735 shares, respectively, of the Company's
         common stock and such shares were retired. These transactions have been
         accounted for as a recapitalization of the Company and have been given
         retroactive effect in the accompanying consolidated financial
         statements for all periods presented.

                                     F - 16

<PAGE>   67



         In October 1995 the Company effected a stock split of one and
         two-thirds shares for each issued and outstanding share in the form of
         a stock dividend. All common stock data in these financial statements
         are adjusted to reflect this transaction.

         The Company can issue a maximum of 1,500,000 shares of preferred stock,
         in one or more series, containing such rights, including voting rights,
         dividend rates, redemption prices and liquidation preferences, as the
         Board of Directors may determine.

         In November 1995, the Company sold 60,000 shares of Series A Cumulative
         preferred stock to certain shareholders for $5.00 per share. The shares
         pay an annual dividend of $0.60 per share and contain a liquidation
         preference of $5.00 per share.

10.      INITIAL PUBLIC OFFERING
         -----------------------

         The Company completed an Initial Public Offering in November 1995,
         selling a total of 750,000 shares of common stock for $3.00 per share,
         and 1,725,000 warrants at $0.10 per warrant. The warrants entitle the
         holder to purchase one share of Company common stock at $3.00 per share
         through October 30, 2000. Warrants are redeemable by the Company at
         $0.05 per warrant, generally, upon the common stock achieving certain
         price levels. Net proceeds to the Company after underwriter discounts
         and other expenses were approximately $1.4 million.



                                     F - 17

<PAGE>   68



11.      SEGMENT INFORMATION
         -------------------

         Summary information for the Company's two industry segments is as
         follows:

<TABLE>
<CAPTION>
                                                         Bookstore      Cookstore         Total
                                                       ------------    -----------    ------------
         FOR THE YEAR ENDED DECEMBER 31, 1995:
         -------------------------------------
         <S>                                           <C>             <C>            <C>         
                Net Sales                              $ 10,679,732    $ 3,042,412    $ 13,722,144
                Cost of Goods Sold, including store
                occupancy and delivery costs              8,074,607      2,103,086      10,177,693
                                                       ------------    -----------    ------------
                Gross Profit                              2,605,125        939,326       3,544,451
                Store Operating Expenses                  1,803,698        590,538       2,394,236
                                                       ------------    -----------    ------------
                Store Level Income                          801,427        348,788       1,150,215
                Depreciation and Amortization               156,128         90,863         246,991
                Administrative                              939,292        267,582       1,206,874
                                                       ------------    -----------    ------------
                Operating income                       $   (293,993)   $    (9,657)       (303,650)
                                                       ============    ===========
                Other expenses                                                             573,767
                                                                                      ------------
                Income before taxes                                                   $   (877,417)
                                                                                      ============
                Identifiable assets                    $  2,385,618    $ 1,620,389    $  4,006,007
                                                       ============    ===========
                Corporate assets                                                           459,126
                                                                                      ------------
                Total assets                                                          $  4,465,133
                                                                                      ============
                Other information:
                       Depreciation and amortization   $    156,128    $    90,863    $    246,991
                                                       ============    ===========    ============
                       Capital acquisitions            $     14,518    $    12,257    $     26,775
                                                       ============    ===========    ============
</TABLE>


                                     F - 18

<PAGE>   69




         FOR THE YEAR ENDED DECEMBER 31, 1994:
         -------------------------------------
<TABLE>
                <S>                                    <C>             <C>          <C>         
                Net sales                              $ 10,753,276    $1,867,872   $ 12,621,148
                Cost of Goods Sold, including store
                  occupancy and delivery costs            8,051,301     1,134,658      9,185,959
                                                       ------------    ----------   ------------
                Gross Profit                              2,701,975       733,214      3,435,189
                Store Operating Expenses                  1,949,268       310,255      2,259,523
                                                       ------------    ----------   ------------
                Store Level Income                          752,707       422,959      1,175,666
                Depreciation and Amortization               206,624        35,575        242,199
                Administrative                              867,143       150,625      1,017,768
                Non-cash Imputed Compensation
                Expense                                      34,080         5,920         40,000
                                                       ------------    ----------   ------------
                Operating income                       $   (355,140)   $  230,839       (124,301)
                                                       ============    ==========
                Other expenses                                                           379,565
                                                                                    ------------
                Income before taxes                                                 $   (503,866)
                                                                                    ============
                Identifiable assets                    $  2,052,737    $1,136,877      3,189,614
                                                       ============    ==========
                Corporate assets                                                         792,438
                                                                                    ------------
                Total assets                                                        $  3,982,052
                                                                                    ============
                Other information:
                       Depreciation and amortization   $    207,221    $   34,978   $    242,199
                                                       ============    ==========   ============
                       Capital acquisitions            $     74,551    $  232,549   $    307,100
                                                       ============    ==========   ============
</TABLE>


                                     F - 19

<PAGE>   70
                             GAYLORD COMPANIES, INC.
                             -----------------------
                           CONSOLIDATED BALANCE SHEET
                           --------------------------
                                 MARCH 31, 1996
                                 --------------
                                   (UNAUDITED)



<TABLE>
<S>                                                                            <C>        
                                     ASSETS
                                     ------

CURRENT ASSETS:
     Cash                                                                      $   514,126
     Accounts receivable - trade                                                    32,569
     Other receivables                                                             215,133
     Inventories                                                                 1,848,695
     Deferred income taxes - current                                               202,250
     Prepaid expenses and other current assets                                     111,244
                                                                               -----------

         TOTAL CURRENT ASSETS                                                    2,924,017

PROPERTY AND EQUIPMENT                                                             663,470

GOODWILL                                                                           124,311

DEFERRED INCOME TAXES                                                              357,061

INVESTMENT                                                                         125,000

OTHER ASSETS                                                                        39,475
                                                                               -----------

                                                                               $ 4,233,334
                                                                               ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY
                      ------------------------------------
CURRENT LIABILITIES:
     Accounts payable                                                          $ 1,371,726
     Line of credit                                                                395,000
     Bank note - short term                                                        250,000
     Sales tax payable                                                              78,818
     Current portion of long-term debt                                             329,989
     Current installments of capital lease obligations                              11,859
     Other current liabilities                                                      72,178
                                                                               -----------

         TOTAL CURRENT LIABILITIES                                               2,509,570

CAPITAL LEASE OBLIGATIONS                                                            5,018
                                                                               -----------

                                                                                 2,514,588
                                                                               -----------

COMMITMENTS

STOCKHOLDERS' EQUITY:
     Cumulative preferred stock, par value $.01 per share;  1,500,000 shares
         authorized, 60,000 shares issued and outstanding                          300,000
     Common stock, par value $.01 per share;  10,000,000 shares
         authorized, 2,750,000 shares issued and outstanding                        27,500
     Paid-in-capital in excess of par                                            1,600,817
     Retained earnings (deficit)                                                  (209,571)
                                                                               -----------

         TOTAL STOCKHOLDERS' EQUITY                                              1,718,746
                                                                               -----------

                                                                               $ 4,233,334
                                                                               ===========
</TABLE>

                See notes to consolidated financial statements.

                                      F-20




<PAGE>   71


                             GAYLORD COMPANIES, INC.
                             -----------------------
                      CONSOLIDATED STATEMENT OF OPERATIONS
                      ------------------------------------
                                   (UNAUDITED)

<TABLE>
<CAPTION>
                                                      Three Months Ended
                                                           March 31,
                                                    --------------------------
                                                       1996           1995
                                                    -----------    -----------
<S>                                                 <C>            <C>        
NET SALES                                           $ 2,884,819    $ 2,919,495

COST OF GOODS SOLD, including store occupancy and
     delivery costs                                   2,206,362      2,217,357
                                                    -----------    -----------

GROSS PROFIT                                            678,457        702,138

OPERATING EXPENSES:
     Store operating expenses                           604,292        575,178
     Administrative                                     310,200        291,861
     Depreciation and amortization                       48,062         64,373
                                                    -----------    -----------
                                                        962,554        931,412
                                                    -----------    -----------

OPERATING INCOME (LOSS)                                (284,097)      (229,274)
                                                    -----------    -----------

OTHER INCOME (EXPENSE):
     Interest expense                                   (76,817)       (79,536)
     Amortization of discount on notes payable               --        (17,292)
     Other income (expense)                             (14,355)           183
                                                    -----------    -----------
                                                        (91,172)       (96,645)
                                                    -----------    -----------

INCOME (LOSS) BEFORE INCOME TAX EXPENSE (BENEFIT)      (375,269)      (325,919)

INCOME TAX EXPENSE (BENEFIT)                           (150,107)      (130,368)
                                                    -----------    -----------

NET INCOME (LOSS)                                   $  (225,162)   $  (195,551)
                                                    ===========    ===========

EARNINGS (LOSS) PER COMMON SHARE                    $     (0.08)   $     (0.09)
                                                    ===========    ===========

WEIGHTED AVERAGE COMMON SHARES USED                   2,750,000      2,125,000
                                                    ===========    ===========
</TABLE>





                See notes to consolidated financial statements.

                                      F-21

<PAGE>   72


                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES
                    ----------------------------------------
                      CONSOLIDATED STATEMENT OF CASH FLOWS
                      ------------------------------------
                                   (UNAUDITED)


<TABLE>
<CAPTION>
                                                                                   Three Months Ended
                                                                                        March 31,
                                                                                 -------------------------
                                                                                    1996           1995
                                                                                 ---------    -----------
<S>                                                                              <C>          <C>         
CASH FLOWS FROM OPERATING ACTIVITIES:
     Net income (loss)                                                           $(225,162)   $  (195,551)
                                                                                 ---------    -----------
     Adjustments to reconcile net income (loss) to net cash provided (used) by
     operating activities:
         Depreciation and amortization                                              48,062         62,268
         Changes in assets and liabilities:
            Decrease (increase) in accounts receivable                               9,529        (10,404)
            Decrease (increase) in other receivables                               (21,426)       (20,610)
            Decrease (increase) in inventory                                       (38,243)       (38,705)
            Decrease (increase) in prepaid expenses and other assets                   127       (157,472)
            Decrease (increase) in deferred income taxes                          (150,250)            --
            Increase (decrease) in accounts payable                               (110,588)      (541,758)
            Increase (decrease) in sales tax payable                              (100,485)       (95,765)
            Increase (decrease) in other current liabilties                       (138,430)       (11,911)
                                                                                              -----------
                Total adjustments                                                 (501,704)      (814,357)
                                                                                 ---------    -----------

                NET CASH PROVIDED (USED) BY OPERATING ACTIVITIES                  (726,866)    (1,009,908)
                                                                                 ---------    -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
     Purchase of property and equipment                                             (1,501)       (10,699)
                                                                                 ---------    -----------
                NET CASH PROVIDED (USED) BY INVESTING ACTIVITIES                    (1,501)       (10,699)
                                                                                 ---------    -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
     Proceeds from issuance of debt                                                395,000        850,000
     Repayments of debt                                                            (48,775)       (50,166)
     Principal payments of capital lease obligations                                (2,751)        (3,100)
                                                                                 ---------    -----------
                NET CASH PROVIDED (USED) BY FINANCING ACTIVITIES                   343,474        796,734
                                                                                 ---------    -----------

NET INCREASE (DECREASE) IN CASH                                                   (384,893)      (223,873)

CASH AT BEGINNING OF PERIOD                                                        899,019        261,627
                                                                                 ---------    -----------

CASH AT END OF PERIOD                                                            $ 514,126    $    37,754
                                                                                 =========    ===========


SUPPLEMENTAL CASH FLOW DISCLOSURES:
     Cash paid during the period for:
         Interest                                                                $  15,612    $    30,537
                                                                                 =========    ===========

         Income taxes                                                            $      --    $       100
                                                                                 =========    ===========
</TABLE>





                See notes to consolidated financial statements.

                                      F-22
<PAGE>   73
                    GAYLORD COMPANIES, INC. AND SUBSIDIARIES
                    ----------------------------------------

                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
                   ------------------------------------------

                        THREE MONTHS ENDED MARCH 31, 1996
                        ---------------------------------

                                   (UNAUDITED)



1.       BASIS OF PRESENTATION
         ---------------------

                  The accompanying financial statements are unaudited, but
         reflect all adjustments which, in the opinion of management, are
         necessary for a fair presentation of financial position and the results
         of operations for the interim periods presented. All such adjustments
         are of a normal and recurring nature. The results of operations for any
         interim period are not necessarily indicative of the results attainable
         for a full fiscal year.

2.       LOSS PER SHARE
         --------------

                  Per share information is computed based on the weighted
         average number of shares outstanding during the period.



                                      F-23
<PAGE>   74

================================================================================

         NO DEALER, SALESPERSON OR ANY OTHER PERSON IS AUTHORIZED TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATIONS IN CONNECTION WITH THIS PROSPECTUS
AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED
UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY. THIS PROSPECTUS DOES NOT
CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO BUY ANY SECURITY
OTHER THAN THE SECURITIES OFFERED BY THIS PROSPECTUS, OR AN OFFER TO SELL OR A
SOLICITATION OF AN OFFER TO BUY ANY SECURITIES BY ANYONE IN ANY JURISDICTION IN
WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IS UNLAWFUL. THE DELIVERY
OF THIS PROSPECTUS SHALL NOT, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION
THAT THE INFORMATION HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO THE DATE OF
THE PROSPECTUS.


                                     ------

                                TABLE OF CONTENTS

<TABLE>
<CAPTION>
                                                                    PAGE
                                                                    ----

<S>                                                                  <C>
PROSPECTUS SUMMARY .....................................................
RISK FACTORS ...........................................................
USE OF PROCEEDS ........................................................
DIVIDEND POLICY ........................................................
MANAGEMENT'S DISCUSSION AND ANALYSIS
  OF FINANCIAL CONDITION AND
  RESULTS OF OPERATIONS ................................................
BUSINESS ...............................................................
MANAGEMENT .............................................................
CERTAIN TRANSACTIONS ...................................................
PRINCIPAL SHAREHOLDERS .................................................
DESCRIPTION OF SECURITIES ..............................................
SHARES ELIGIBLE FOR FUTURE SALE ........................................
SELLING SECURITYHOLDERS ................................................
LEGAL MATTERS ..........................................................
CHANGE IN ACCOUNTANTS ..................................................
EXPERTS ................................................................
INDEX TO FINANCIAL STATEMENTS .......................................F-1
</TABLE>


                                     ------



================================================================================


                                1,015,000 SHARES
                                OF COMMON STOCK

                              800,000 COMMON STOCK
                               PURCHASE WARRANTS




                                    GAYLORD
                                COMPANIES, INC.



                                 --------------
                                   PROSPECTUS
                                 --------------




                                     , 1996



================================================================================
<PAGE>   75
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 24. INDEMNIFICATION OF OFFICERS AND DIRECTORS.

         Section 145 of the Delaware General Corporation Law ("DGCL") permits,
in general, a Delaware corporation to indemnify any person made, or threatened
to be made, a party to an action or proceeding by reason of the fact that he or
she was a director or officer of the corporation, or served another entity in
any capacity at the request of the corporation, against any judgment, fines,
amounts paid in settlement and expenses, including attorney's fees actually and
reasonably incurred as a result of such action or proceeding, or any appeal
therein, if such person acted in good faith, for a purpose he or she reasonably
believed to be in, or, in the case of service for another entity, not opposed
to, the best interests of the corporation and, in criminal actions or
proceedings, in addition had no reasonable cause to believe that his or her
conduct was unlawful. Section 145(e) of the DGCL permits the corporation to pay
in advance of a final disposition of such action or proceeding the expenses
incurred in defending such action or proceeding upon receipt of an undertaking
by or on behalf of the director or officer to repay such amount as, and to the
extent, required by statute. Section 145(f) of the DGCL provides that the
indemnification and advancement of expense provisions contained in the DGCL
shall not be deemed exclusive of any rights to which a director or officer
seeking indemnification or advancement of expenses may be entitled.

         The Company's Certificate of Incorporation provides, in general, that
the Company shall indemnify, to the fullest extent permitted by Section 145 of
the DGCL, any and all persons whom it shall have power to indemnify under said
section from and against any and all of the expenses, liabilities or other
matters referred to in, or covered by, said section. The Certificate of
Incorporation also provides that the indemnification provided for therein shall
not be deemed exclusive of any other rights to which those indemnified may be
entitled under any By-Law, agreement, vote of stockholders or disinterested
directors or otherwise, both as to actions taken in his or her official capacity
and as to acts in another capacity while holding such office.

         In accordance with that provision of the Certificate of Incorporation,
the Company shall indemnify any officer or director (including officers and
directors serving another corporation, partnership, joint venture, trust, or
other enterprise in any capacity at the Company's request) made, or threatened
to be made, a party to an action or proceeding (whether civil, criminal,
administrative or investigative) by reason of the fact that he or she was
serving in any of those capacities against judgments, fines, amounts paid in
settlement and reasonable expenses (including attorney's fees) incurred as a
result of such action or proceeding. Indemnification would not be available if a
judgment or other final adjudication adverse to such director or officer
establishes that (i) his or her acts were committed in bad faith or were the
result of active and deliberate dishonesty or (ii) he or she personally gained
in fact a financial profit or other advantage to which he or she was not legally
entitled.



                                      II-1

<PAGE>   76



ITEM 25. OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The following table sets forth the various expenses which will be paid
by the Company in connection with the issuance and distribution of the
securities being registered, with the exception of the registration fee, all
amounts shown are estimates.


<TABLE>
<S>                                                                                      <C>   
Registration fee....................................................................     $ 1,099

Blue Sky fees and expenses (including legal and filing).............................       6,500

Printing expenses...................................................................       3,000

Legal fees and expenses (other than Blue Sky).......................................      75,000

Miscellaneous expenses..............................................................         401
                                                                                       ---------

         Total......................................................................     $86,000
                                                                                         =======
</TABLE>



ITEM 26. RECENT SALES OF UNREGISTERED SECURITIES.

         In the past three years, the Company has made the sales of unregistered
securities set forth below, all of which sales were intended to be exempt from
the registration requirements of the Securities Act pursuant to Section 4(2)
based upon the representations of the parties to the Exchange Agreement, as
defined below. Each of the parties represented that they acquired the shares for
investment and without a view to the distribution thereof.

         I. As of August 1, 1994, George Gaylord, John Gaylord, Judy Gaylord,
Jennifer Lynn Gaylord, Susan Gaylord Noble, Janet Gaylord Goodburn and John D.
Critser entered into the Exchange Agreement (the "Exchange Agreement") with the
Company whereby such parties exchanged 100% of the issued and outstanding common
stock in the Subsidiaries for an aggregate of 1,566,053 shares of Common Stock
in the Company which represented 100% of the Common Stock of the Company then
outstanding. George Gaylord owned approximately 66% of the shares of common
stock of Gaylord Book Company, 50% of the shares of common stock of The
Cookstore, Inc., 52% of the shares of common stock of Sawworth Book Company, 40%
of the shares of the common stock of Gaylord's, Inc., 35% of the shares of
common stock of The Cookstore Worthington, Inc. and 35% of the shares of common
stock of Gaylord Enterprises, Inc. and he received approximately 35% of the
Common Stock of the Company then outstanding.

         John Gaylord owned 25% of the shares of common stock of The Cookstore,
Inc., 12% of the shares of common stock of Sawworth Book Company, 15% of the
shares of common stock of Gaylord's, Inc., 25% of the shares of common stock of
The Cookstore Worthington, Inc. and 25% of the shares of common stock of Gaylord
Enterprises, Inc. and he received approximately 22% of the Common Stock of the
Company then outstanding.

         Jennifer Lynn Gaylord owned 25% of the shares of common stock of The
Cookstore, Inc., 10% of the shares of common stock of The Cookstore Worthington,
Inc. and she received approximately 4% of the Common Stock of the Company then
outstanding.


                                      II-2

<PAGE>   77



         Janet Gaylord Goodburn owned 12% of the shares of common stock of
Sawworth Book Company, 15% of the shares of common stock of Gaylord's, Inc., 10%
of the shares of common stock of The Cookstore Worthington, Inc, and 16% of the
shares of common stock of Gaylord Enterprises, Inc. and she received
approximately 10% of the Common Stock of the Company then outstanding.

         Judy Gaylord owned 12% of the shares of common stock of Sawworth Book
Company, 15% of the shares of common stock of Gaylord's, Inc., 10% of the shares
of common stock of The Cookstore Worthington, Inc. and 12% of the shares of
common stock of Gaylord Enterprises, Inc. and she received approximately 10% of
the Common Stock of the Company then outstanding.

         Susan Gaylord Noble owned 12% of the shares of common stock of Sawworth
Book Company, 15% of the shares of common stock of Gaylord's, Inc., 10% of the
shares of common stock of The Cookstore Worthington, Inc. and 12% of the shares
of Gaylord Enterprises, Inc. and she received approximately 10% of the Common
Stock of the Company then outstanding.

         John D. Critser owned approximately 34% of the shares of Common Stock
of Gaylord Book Company and he received approximately 8% of the Common Stock of
the Company then outstanding. After the completion of the transactions
contemplated in the Exchange Agreement, the Company issued an additional 13,107
shares of Common Stock to John D. Critser.

         II. During August through October 1994, the Company borrowed an
aggregate of $500,000 from the Bridge Lenders, and issued thereto Bridge Notes
in the principal amounts and on the various dates, set forth below. In partial
consideration for making such loans, the Company issued an aggregate of 69,475
shares of Common Stock and 83,337 warrants as set forth below. These sales were
intended to be exempt from the registration requirements of the Securities Act
pursuant to Rule 506 promulgated thereunder. Meridian, Dunhill & Co., Inc. acted
as the exclusive placement agent in connection with the Bridge Financing and
received commissions aggregating $47,500 in connection with such sales. See
"CERTAIN TRANSACTIONS" and "DESCRIPTION OF SECURITIES - Bridge Financing."

<TABLE>
<CAPTION>
                                                                                       NUMBER                 NUMBER
                                                              PRINCIPAL                  OF                     OF
DATE                            NAME OF SHAREHOLDER            AMOUNT                  SHARES                WARRANTS
- ----                            -------------------            ------                  ------                --------
<S>                       <C>                                 <C>                       <C>                     <C>
8/17/94                   Ralph C. Liebert Family Trust       $25,000                   3,474                   4,167
                          FBO Andrea B. Liebert

8/17/94                   Ralph C. Liebert Family Trust        25,000                   3,474                   4,167
                          FBO Michelle Liebert

8/17/94                   Michael Cantor                       75,000                  10,420                  12,500

8/17/94                   James Lynch                          25,000                   3,474                   4,167

8/17/94                   Carl Backes                          25,000                   3,474                   4,167

8/17/94                   Eugene Silverman                     25,000                   3,474                   4,167

8/17/94                   Thomas & Christine Pittarese         25,000                   3,474                   4,167

8/17/94                   Leonard Perre, III                   25,000                   3,474                   4,167

9/01/94                   Smith Barney as Roll-over            50,000                   6,947                   8,333
                          Custodian for Stanley Katz
</TABLE>


                                      II-3

<PAGE>   78

<TABLE>
<CAPTION>
                                                                                       NUMBER                 NUMBER
                                                              PRINCIPAL                  OF                     OF
DATE                            NAME OF SHAREHOLDER            AMOUNT                  SHARES                WARRANTS
- ----                            -------------------            ------                  ------                --------
<S>                       <C>                                 <C>                      <C>                     <C>
9/01/94                   Julian Herskowitz                    25,000                   3,474                   4,167

9/01/94                   David & Kathleen Carroll            100,000                  13,894                  16,667

9/14/94                   Richard Reiss                        25,000                   3,474                   4,167

9/14/94                   Robert Liebert                       25,000                   3,474                   4,167

10/17/94                  Rona J. Licht                        25,000                   3,474                   4,167
</TABLE>



         III. In November 1995, George Gaylord, John Gaylord, Jennifer Lynn
Gaylord, Susan Gaylord Noble, Janet Gaylord Goodburn and John D. Critser
purchased an aggregate of 60,000 shares of the Company's Series A Preferred
Stock at a price of $5.00 per share. Based upon the representations of the
purchasers, such sales were exempt from the registration requirements of the
Securities Act pursuant to Section 4(2) thereof. See "PRINCIPAL SHAREHOLDERS"
and "DESCRIPTION OF SECURITIES Preferred Stock."


IV. In June 1996, the Company borrowed an aggregate of $622,500 from 12
investors and issued thereto the Convertible Notes in the principal amounts on
the dates set forth below. These sales and the issuance of the shares of Common
Stock upon the conversion of the Convertible Notes are intended to be exempt
from the registration requirements of the Securities Act pursuant to Section
4(2) and/or Rule 506 promulgated thereunder. Pursuant to a consulting agreement,
Lido Equities Corp. received an aggregate of $35,175 of commissions and
non-accountable expenses. Pursuant to a consulting agreement, Lido Equities
Corp. has been granted the right to acquire 100,000 shares of Common Stock and
200,000 Warrants identical to the Warrants offered in the Initial Public
Offering until November 30, 1996, for an aggregate purchase price of $100,000.
See "DESCRIPTION OF SECURITIES - 1996 Financing."



<TABLE>
<CAPTION>
                                                                         PRINCIPAL
DATE                           NAME OF SECURITYHOLDER                     AMOUNT
- ----                           ----------------------                     ------
<S>                            <C>                                      <C>
6/11/96                        Christopher Cirri                        $ 15,000

6/11/96                        Michael Cirtin                             30,000

6/11/96                        Andrea E. Dougherty                        60,000

6/11/96                        Michele Freeman                            30,000

6/11/96                        HST Parnership                             45,000

6/11/96                        Peter Janssen                              90,000

6/11/96                        Omega Development Group, Inc.              30,000

6/11/96                        Jerome Rosen                               15,000

6/11/96                        Darrow C. Roundy                          150,000
</TABLE>


                                      II-4

<PAGE>   79

<TABLE>
<CAPTION>
                                                                         PRINCIPAL
DATE                           NAME OF SECURITYHOLDER                     AMOUNT
- ----                           ----------------------                     ------
<S>                            <C>                                        <C>
6/11/96                        Wainscott Capital Ltd.                     60,000

6/11/96                        Wheatear, Inc.                             37,500

6/11/96                        Francie Whittenburg                        60,000
</TABLE>


         V. As of April 23, 1996, the Company entered into a twenty-four month
financial consulting and investor relations agreement with Solay, Inc. Pursuant
to the financial consulting and investor relations agreement, Solay, Inc. has
been granted the right to purchase 300,000 shares of Common Stock and 600,000
Warrants identical to the Warrants offered in the Initial Public Offering
through October 23, 1996, for an aggregate purchase price of $300,000. In
addition, Rodika Salter, an affiliate of Solay, Inc., has been granted an
option to purchase up to 200,000 shares of Common Stock until October 23, 1996
for $1.50 per share. These sales were intended to be exempt from the
registration requirements of the Act pursuant to Section 4(2) thereof.


ITEM 27. EXHIBITS.

<TABLE>
<CAPTION>
NUMBER                              DESCRIPTION OF EXHIBIT
- ------                              ----------------------
<S>        <C>
1.1    --  Form of Underwriting Agreement between the Company and the Underwriters.+
3.1    --  Certificate of Incorporation of the Company.+
3.2    --  By-Laws of the Company.+
4.1    --  Form of Warrant Agreement between the Company and Continental Stock Transfer & Trust
           Company, as warrant agent.+
4.2    --  Specimen Certificate of the Company's Common Stock.+
4.3    --  1994 Stock Option Plan, as amended.+
4.4    --  Specimen Certificate of the Company's Warrant.+
4.5    --  Form of Underwriter's Warrants.+
4.6    --  Option Agreement between the Company and Lido Equities Corp.*
4.7    --  Option Agreement between the Company and Solay, Inc.*
4.8    --  Stock Option Agreement between the Company and Rodika Salter.*
4.9    --  Form of Convertible Note.*
5.1    --  Opinion of Gallet Dreyer & Berkey, LLP counsel to the Company.
10.1   --  Form of Employment Agreement between the Company and John D. Critser.+
10.2   --  Form of Employment Agreement between the Company and John Gaylord.+
10.3   --  Form of Employment Agreement between the Company and George Gaylord.+
10.4   --  Agreements between the Subsidiaries and Bank One, Columbus, N.A.+
10.5   --  Exchange Agreement, dated as of August 1, 1994, by and among George Gaylord, John
           Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble, Judy Gaylord, Jennifer Lynn
           Gaylord, John D. Critser and Gaylord Companies, Inc.+
10.6   --  Lease, dated September 30, 1987, between UAP-Columbus JV326132, as Landlord, and
           Gaylord Book Company, as Tenant, as amended, for premises located at 1655 and 1657 West
           Lane Avenue, Lane Avenue Shopping Center, Upper Arlington, Ohio.+
</TABLE>

                                      II-5


<PAGE>   80

<TABLE>
<CAPTION>
NUMBER                              DESCRIPTION OF EXHIBIT
- ------                              ----------------------
<S>        <C>
10.7   --  Lease, dated December 15, 1988, between Retail Projects of Cincinnati, Inc., as Landlord, and
           Little Professor Enterprises, Inc., as Tenant, as subsequently assigned to Gaylord's Inc. and
           amended, for premises located at Space 180, Forest Fair Mall, Forest Park, Ohio.+
10.8   --  Lease, dated June 13, 1989, between UAP-Columbus JV326132, as Landlord, and The
           Cookstore, Inc., as Tenant, as amended, for premises located at 1677 West Lane Avenue,
           M-1/4 and M-6, Lane Avenue Shopping Center, Upper Arlington, Ohio.+
10.9   --  Lease, dated September 24, 1990, between Planned Communities Company, as Landlord, and
           Little Professor Enterprises, Inc., as Tenant, for premises located at Worthington Square
           Shopping Center, Worthington, Ohio.+
10.10  --  Lease, dated July 16, 1992, between Sawmill Place Plaza Associates, as Landlord, and Little
           Professor Enterprises, Inc., as Tenant, as amended, for premises known as Space 122, Plaza
           at Sawmill Place, 2700 Sawmill Place Blvd., Columbus, Ohio.+
10.11  --  Lease, dated September 10, 1993, between UAP-Columbus, JV326132, as Landlord, and
           Gaylord Book Co., Inc., as Tenant, as amended, for premises located at 1595 West Lane
           Avenue, Upper Arlington, Ohio.+
10.12  --  Lease, dated September 13, 1993, between Aetna Life Insurance Company, as Landlord, and
           Gaylord Companies, Inc., as Tenant, for premises located at Worthington Mall, Worthington,
           Ohio.+
10.13  --  Lease, dated October 21, 1993, between Greater Boardman Plaza, Inc., as Landlord, and
           Gaylord Enterprises, Inc., as Tenant, for premises located at Room No. 101, Greater
           Boardman Plaza Shopping Center, 255 Boardman-Canfield Road, Youngstown, Ohio.+
10.14  --  Lease, dated July 15, 1994, between Glimcher Properties Limited Partnership, as Landlord,
           and Gaylord Companies, as Tenant, for premises located at the Mall at Fairfield Commons,
           Store #E181, Beavercreek, Ohio.+
10.15  --  Lease, dated August 19, 1994, between DeBartolo Capital Partnership, as Landlord, and The
           Cookstore Inc., as Tenant, for premises located at Room 240, Summit Mall Shopping Center,
           3265 West Market Street, Akron, Ohio.+
10.16  --  Sublease, dated August 31, 1994, between J.E. Hanger, Inc., sublessor and The Gaylord
           Companies, Inc., sublessee, as a sublease under the master lease dated April 23, 1991 between
           Teachers Insurance and Annuity Association, as lessor, and J. E. Hanger, Inc., as lessee, for
           premises located at 4006 Venture Court, Columbus, Ohio.+
10.17  --  Consignment Agreement, dated February 25, 1989, between Ingram Industries, Inc., as
           Consignor, and Gaylord's, Inc., as Consignee, relating to the store located at 1018 Forest Fair
           Drive, Cincinnati, Ohio.+
10.18  --  Consignment Agreement dated May 21, 1991, between Ingram Book Company, as Consignor,
           and Little Professor Enterprises, Inc., as Consignee, relating to the store located at 155
           Worthington Square, Worthington, Ohio.+
10.19  --  Consignment Agreement, dated February 10, 1993, between Ingram Book Company, as
           Consignor, and Gaylord Book Company, as Consignee, relating to the store located at 1646
           W. Lane Avenue, Columbus, Ohio.+
10.20  --  Consignment Agreement, dated February 10, 1993, between Ingram Book Company, as
           Consignor, and Little Professor Enterprises, Inc., as Consignee, relating to the store located
           at 6490 Sawmill Road, Columbus, Ohio.+
</TABLE>

                                      II-6


<PAGE>   81

<TABLE>
<CAPTION>
NUMBER                              DESCRIPTION OF EXHIBIT
- ------                              ----------------------
<S>        <C>
10.21  --  Consignment Agreement, dated December 1993, between Ingram Book Company, as
           Consignor, and Gaylord Enterprises, Inc., as Consignee, relating to the store located at 101
           Boardman-Canfield Road, Boardman, Ohio.+
10.22  --  License Agreement, dated as of January 1, 1994, between Sawworth Book Company, as
           License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 155
           Worthington Square, Worthington, Ohio. +
10.23  --  License Agreement, dated as of January 1, 1994, between Sawworth Book Company, as
           License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 6490
           Sawmill Road, Columbus, Ohio.+
10.24  --  License Agreement, dated as of January 1, 1994, between Gaylord Enterprises, Inc., as License
           Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 101
           Boardman-Canfield Road, Boardman, Ohio.+
10.25  --  License Agreement, dated as of January 1, 1994, between Gaylord's, Inc., as License Owner,
           and Little Professor Book Centers, Inc., as Franchisor, relating to 1018 Forest Fair Drive,
           Cincinnati, Ohio.+
10.26  --  License Agreement, dated as of January 1, 1994, between Gaylord Book Company, as License
           Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 1657 W. Lane
           Avenue, Columbus, Ohio.+
10.27  --  Agreement, dated as of January 1, 1994, between the Company and Little Professor Book
           Centers, Inc.+
10.28  --  Letter Agreement, dated September 12, 1994, from Little Professor Book Centers, Inc. to
           Gaylord Family Limited.+
10.29  --  Mutual Release Agreement, dated September 12, 1994, among Little Professor Book Centers,
           Inc. and the Company Gaylord's, Inc., Gaylord Family Investments, Inc., Gaylord Book
           Company, Sawworth Book Company, Gaylord Enterprises, Inc., Gaylord Family Limited,
           George Gaylord and John Gaylord.+
10.30  --  Form of Engagement Agreement: Financial Consultant Services between the Underwriter and
           the Company.+
10.31  --  Consulting Agreement dated as of April 23, 1996 by and between Solay, Inc. and the
           Company.*
10.32  --  Consulting Agreement between the Company and Lido Equities Corp.*
10.33  --  Amendments to Agreements between the Company and Bank One Columbus, N.A.*
10.34  --  Amendment No. 1 to Employment Agreement between the Company and John Critser.*
10.35  --  Amendment No. 1 to Employment Agreement between the Company and John Gaylord.*
10.36  --  Amendment No. 1 to Employment Agreement between the Company and George Gaylord.*
16.1   --  Letter from KPMG Peat Marwick, LLP on change in certifying accountant.+
21.1   --  List of Subsidiaries.+
23.1   --  Consent of Feldman Radin & Co., P.C.*
23.2   --  Consent of Gallet Dreyer & Berkey, LLP (contained in Exhibit 5.1).
23.3   --  Consent of Martin C. Licht to serve as a director.+
24.1   --  Power of Attorney (included on the signature page of this Registration Statement).

<FN>
+ Previously filed with the Registration Statement on Form SB-2, Registration No. 33-90832.
* Previously filed upon the initial filing of this Registration Statement.
</TABLE>


                                      II-7

<PAGE>   82




ITEM 28. UNDERTAKINGS.

       1. The undersigned, Company, hereby undertakes:

         (a) To file, during any period in which the Company offers or sells
       securities, a post-effective amendment(s) to this registration statement:

           (1) To include any prospectus required by Section 10(a)(3) of the
         Securities Act;

           (2) To reflect in the prospectus any facts or events which,
         individually or together, represent a fundamental change in the
         information in the registration statement; and

           (3) To include any additional or changed material information with
         respect to the plan of distribution not previously disclosed in the
         registration statement or any material change to such information in
         the registration statement;

         (b) To remove from registration by means of a post-effective amendment
       any of the securities being registered which remain unsold at the
       termination of the offering; and

         (c) That, for the purpose of determining any liability under the
       Securities Act of 1933, each such post-effective amendment shall be
       deemed to be a new registration statement relating to the securities
       offered therein, and the offering of such securities at that time shall
       be deemed to be the initial bona fide offering thereof.

       2. Insofar as indemnification for liabilities arising under the
Securities Act of 1933 (the "Act") may be permitted to directors, officers and
controlling persons of the Company pursuant to the foregoing provisions, or
otherwise, the Company has been advised that in the opinion of the Securities
and Exchange Commission (the "Commission") such indemnification is against
public policy as expressed in the Act and is, therefore, unenforceable. In the
event that a claim for indemnification against such liabilities (other than the
payment by the Company of expenses incurred or paid by a director, officer or
controlling person of the Company in the successful defense of any action, suit
or proceeding) is asserted by such director, officer or controlling person in
connection with the securities being registered, the Company will, unless in the
opinion of its counsel the matter has been settled by controlling precedent,
submit to a court of appropriate jurisdiction the question of whether such
indemnification by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.



                                      II-8

<PAGE>   83


                                   SIGNATURES

       In accordance with the requirements of the Securities Act of 1933, the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing this Amendment to Form SB-2 and has authorized
this Registration Statement to be signed on its behalf by the undersigned,
thereunto duly authorized, in the City of Columbus, State of Ohio, on July 15,
1996.

                                   GAYLORD COMPANIES, INC.

                                   By:   /s/ John Gaylord
                                         -----------------------------------
                                         John Gaylord, Chairman of the Board
                                         and Chief Executive Officer

       KNOW ALL MEN BY THESE PRESENTS, that each person whose signature appears
below constitutes and appoints JOHN GAYLORD and/or JOHN D. CRITSER his true and
lawful attorney-in-fact and agent, with full power of substitution and
resubstitution, for him and in his name, place and stead, in any and all
capacities, to sign any and all amendments (including post-effective amendments)
to this Registration Statement, and to file the same, with all exhibits thereto
and other documents in connection therewith, with the Securities and Exchange
Commission, granting unto said attorney-in-fact and agent, full power and
authority to do and perform each and every act and thing requisite or necessary
to be done in and about the premises, as fully to all intents and purposes as he
might or could do in person, hereby ratifying and confirming all that said
attorney-in-fact and agent or either of them or their or his substitute or
substitutes, may lawfully do or cause to be done by virtue hereof.

       In accordance with the requirements of the Securities Act of 1933, this
Registration Statement has been signed by the following persons in the
capacities and on the dates indicated.


<TABLE>
<CAPTION>
          SIGNATURE                                    TITLE                          DATE
          ---------                                    -----                          ----
<S>                                      <C>                                          <C>
/s/ John Gaylord                         Chairman of the Board, Chief                 July 15, 1996
- ------------------------------           Executive Officer and Treasurer
John Gaylord                             (Principal Executive Officer,
                                         Principal Financial Officer and
                                         Principal Accounting Officer)

/s/ John D. Critser                      President, Chief Operating                   July 15, 1996
- -----------------------------            Officer and Director
John D. Critser                                              

/s/ George Gaylord                       Senior Chairman of the Board and             July 15, 1996
- -----------------------------            Director
George Gaylord                                   

/s/ Martin C. Licht                      Director                                     July 15, 1996
- -----------------------------
Martin C. Licht
</TABLE>


                                      II-9

<PAGE>   84



EXHIBIT INDEX

<TABLE>
<CAPTION>
NUMBER                     DESCRIPTION OF EXHIBIT
- ------                     ----------------------
<S>           <C>
1.1    --     Form of Underwriting Agreement between the Company and the Underwriters.+
3.1    --     Certificate of Incorporation of the Company.+
3.2    --     By-Laws of the Company.+
4.1    --     Form of Warrant Agreement between the Company and Continental Stock Transfer
              & Trust Company, as warrant agent.+
4.2    --     Specimen Certificate of the Company's Common Stock.+
4.3    --     1994 Stock Option Plan, as amended.+
4.4    --     Specimen Certificate of the Company's Warrant.+
4.5    --     Form of Underwriter's Warrants.+
4.6    --     Option Agreement between the Company and Lido Equities Corp.*
4.7    --     Option Agreement between the Company and Solay, Inc.*
4.8    --     Stock Option Agreement between the Company and Rodika Salter.*
4.9    --     Form of Convertible Note.*
5.1    --     Opinion of Gallet Dreyer & Berkey, LLP counsel to the Company.
10.1   --     Form of Employment Agreement between the Company and John D. Critser.+
10.2   --     Form of Employment Agreement between the Company and John Gaylord.+
10.3   --     Form of Employment Agreement between the Company and George Gaylord.+
10.4   --     Agreements between the Subsidiaries and Bank One, Columbus, N.A.+
10.5   --     Exchange Agreement, dated as of August 1, 1994, by and among George Gaylord,
              John Gaylord, Janet Gaylord Goodburn, Susan Gaylord Noble, Judy Gaylord,
              Jennifer Lynn Gaylord, John D. Critser and Gaylord Companies, Inc.+
10.6   --     Lease, dated September 30, 1987, between UAP-Columbus JV326132, as Landlord,
              and Gaylord Book Company, as Tenant, as amended, for premises located at 1655
              and 1657 West Lane Avenue, Lane Avenue Shopping Center, Upper Arlington,
              Ohio.+
10.7   --     Lease, dated December 15, 1988, between Retail Projects of Cincinnati, Inc., as
              Landlord, and Little Professor Enterprises, Inc., as Tenant, as subsequently assigned
              to Gaylord's Inc. and amended, for premises located at Space 180, Forest Fair Mall,
              Forest Park, Ohio.+
10.8   --     Lease, dated June 13, 1989, between UAP-Columbus JV326132, as Landlord, and
              The Cookstore, Inc., as Tenant, as amended, for premises located at 1677 West Lane
              Avenue, M-1/4 and M-6, Lane Avenue Shopping Center, Upper Arlington, Ohio.+
10.9   --     Lease, dated September 24, 1990, between Planned Communities Company, as
              Landlord, and Little Professor Enterprises, Inc., as Tenant, for premises located at
              Worthington Square Shopping Center, Worthington, Ohio.+
10.10  --     Lease, dated July 16, 1992, between Sawmill Place Plaza Associates, as Landlord,
              and Little Professor Enterprises, Inc., as Tenant, as amended, for premises known as
              Space 122, Plaza at Sawmill Place, 2700 Sawmill Place Blvd., Columbus, Ohio.+
10.11  --     Lease, dated September 10, 1993, between UAP-Columbus, JV326132, as Landlord, and
              Gaylord Book Co., Inc., as Tenant, as amended, for premises located at 1595 West Lane
              Avenue, Upper Arlington, Ohio.+
</TABLE>


<PAGE>   85


<TABLE>
<CAPTION>
NUMBER                     DESCRIPTION OF EXHIBIT
- ------                     ----------------------
<S>           <C>
10.12  --     Lease, dated September 13, 1993, between Aetna Life Insurance Company, as Landlord,
              and Gaylord Companies, Inc., as Tenant, for premises located at Worthington Mall,
              Worthington, Ohio.+
10.13  --     Lease, dated October 21, 1993, between Greater Boardman Plaza, Inc., as Landlord,
              and Gaylord Enterprises, Inc., as Tenant, for premises located at Room No. 101,
              Greater Boardman Plaza Shopping Center, 255 Boardman-Canfield Road,
              Youngstown, Ohio.+
10.14         -- Lease, dated July 15, 1994, between Glimcher Properties Limited
              Partnership, as Landlord, and Gaylord Companies, as Tenant, for
              premises located at the Mall at Fairfield Commons, Store #E181,
              Beavercreek, Ohio.+
10.15  --     Lease, dated August 19, 1994, between DeBartolo Capital Partnership, as Landlord,
              and The Cookstore Inc., as Tenant, for premises located at Room 240, Summit Mall
              Shopping Center, 3265 West Market Street, Akron, Ohio.+
10.16  --     Sublease, dated August 31, 1994, between J.E. Hanger, Inc., sublessor and The
              Gaylord Companies, Inc., sublessee, as a sublease under the master lease dated April
              23, 1991 between Teachers Insurance and Annuity Association, as lessor, and J. E.
              Hanger, Inc., as lessee, for premises located at 4006 Venture Court, Columbus,
              Ohio.+
10.17  --     Consignment Agreement, dated February 25, 1989, between Ingram Industries, Inc.,
              as Consignor, and Gaylord's, Inc., as Consignee, relating to the store located at 1018
              Forest Fair Drive, Cincinnati, Ohio.+
10.18  --     Consignment Agreement dated May 21, 1991, between Ingram Book Company, as
              Consignor, and Little Professor Enterprises, Inc., as Consignee, relating to the store
              located at 155 Worthington Square, Worthington, Ohio.+
10.19  --     Consignment Agreement, dated February 10, 1993, between Ingram Book Company,
              as Consignor, and Gaylord Book Company, as Consignee, relating to the store
              located at 1646 W. Lane Avenue, Columbus, Ohio.+
10.20  --     Consignment Agreement, dated February 10, 1993, between Ingram Book Company,
              as Consignor, and Little Professor Enterprises, Inc., as Consignee, relating to the
              store located at 6490 Sawmill Road, Columbus, Ohio.+
10.21         -- Consignment Agreement, dated December 1993, between Ingram Book
              Company, as Consignor, and Gaylord Enterprises, Inc., as
              Consignee, relating to the store located at 101 Boardman-Canfield
              Road, Boardman, Ohio.+
10.22  --     License Agreement, dated as of January 1, 1994, between Sawworth Book Company,
              as License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating
              to 155 Worthington Square, Worthington, Ohio. +
10.23  --     License Agreement, dated as of January 1, 1994, between Sawworth Book Company,
              as License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating
              to 6490 Sawmill Road, Columbus, Ohio.+
</TABLE>


<PAGE>   86


<TABLE>
<CAPTION>
NUMBER                     DESCRIPTION OF EXHIBIT
- ------                     ----------------------
<S>           <C>
10.24  --     License Agreement, dated as of January 1, 1994, between Gaylord Enterprises, Inc.,
              as License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating
              to 101 Boardman-Canfield Road, Boardman, Ohio.+
10.25  --     License Agreement, dated as of January 1, 1994, between Gaylord's, Inc., as License
              Owner, and Little Professor Book Centers, Inc., as Franchisor, relating to 1018
              Forest Fair Drive, Cincinnati, Ohio.+
10.26  --     License Agreement, dated as of January 1, 1994, between Gaylord Book Company,
              as License Owner, and Little Professor Book Centers, Inc., as Franchisor, relating
              to 1657 W. Lane Avenue, Columbus, Ohio.+
10.27  --     Agreement, dated as of January 1, 1994, between the Company and Little Professor
              Book Centers, Inc.+
10.28  --     Letter Agreement, dated September 12, 1994, from Little Professor Book Centers,
              Inc. to Gaylord Family Limited.+
10.29  --     Mutual Release Agreement, dated September 12, 1994, among Little Professor Book
              Centers, Inc. and the Company Gaylord's, Inc., Gaylord Family Investments, Inc.,
              Gaylord Book Company, Sawworth Book Company, Gaylord Enterprises, Inc.,
              Gaylord Family Limited, George Gaylord and John Gaylord.+
10.30  --     Form of Engagement Agreement: Financial Consultant Services between the
              Underwriter and the Company.+
10.31  --     Consulting Agreement dated as of April 23, 1996 by and between Solay, Inc. and the
              Company.*
10.32  --     Consulting Agreement between the Company and Lido Equities Corp.*
10.33  --     Amendments to Agreements between the Company and Bank One Columbus, N.A.*
10.34  --     Amendment No. 1 to Employment Agreement between the Company and John
              Critser.*
10.35  --     Amendment No. 1 to Employment Agreement between the Company and John
              Gaylord.*
10.36  --     Amendment No. 1 to Employment Agreement between the Company and George
              Gaylord.*
16.1   --     Letter from KPMG Peat Marwick, LLP on change in certifying accountant.+
21.1   --     List of Subsidiaries.+
23.1   --     Consent of Feldman Radin & Co., P.C.
23.2   --     Consent of Gallet Dreyer & Berkey, LLP (contained in Exhibit 5.1).
23.3   --     Consent of Martin C. Licht to serve as a director.+
24.1   --     Power of Attorney (included on the signature page of this Registration Statement).

<FN>
+ Previously filed with the Registration Statement on Form SB-2, Registration No. 33-90832.
* Previously filed upon the initial filing of this Registration Statement.
</TABLE>



<PAGE>   1

                                                                    EXHIBIT 5.1

                    [GALLET DREYER & BERKEY, LLP LETTERHEAD]


                                 July 16, 1996


Gaylord Companies, Inc.
4006 Venture Court
Columbus, Ohio 43228

Attn:  John Gaylord


        Re:   Registration Statement on Form SB-2
              -----------------------------------


Gentlemen:

        We refer to the offering (the "Offering") of the following securities 
(collectively, the "Securities") of Gaylord Companies, Inc., a Delaware 
corporation (the "Company"), as described in the Registration Statement on 
Form SB-2, Registration No. 333-07327, as subsequently amended from time to 
time (collectively, the "Registration Statement"):

        1.  Up to 1,015,000 shares of Common Stock, $.01 par value (the "Common 
Stock"), of the Company, being registered on behalf of certain selling security 
holders;

        2.  Up to 800,000 common stock purchase warrants (the "Warrants") and 
the shares of Common Stock underlying the Warrants, being registered on behalf 
of certain selling security holders;

        In furnishing our opinion, we have examined copies of the Registration 
Statement and the Exhibits thereto. We have conferred with officers of the 
Company and have examined the originals or certified, conformed or photostatic 
copies of such records of the Company, certificates of officers of the Company, 
certificates of public officials, and such other documents as we have deemed 
relevant and necessary under the circumstances as the basis of the opinion 
expressed herein. In all such examinations, we have assumed the authenticity of 
all documents submitted to us as originals or duplicate originals, the 
conformity to original documents of all document copies, the authenticity of 
the respective originals of such latter documents, and the correctness and 
completeness of such certificates. Finally, we have obtained from officers of 
the Company such assurances as we have considered necessary for the purposes
of this opinion.

        Based upon and subject to the foregoing and such other matters of fact 
and questions of law as we have deemed relevant in the circumstances, and in 
reliance thereon, it is our opinion that, when and if (a) the Registration 
Statement shall be declared effective by the
<PAGE>   2

GALLET DREYER & BERKEY, LLP

Gaylord Companies, Inc.
July 16, 1996
Page 2

Securities and Exchange Commission, as the same may hereafter be amended; and
(b) the Securities to be sold for the account of certain selling security
holders shall have been sold as contemplated in the Registration Statement,
then all of the Securities, upon execution and delivery of proper certificates
therefor, will be duly authorized, validly issued and outstanding, fully paid
and nonassessable.

     The undersigned hereby consents to the use of its name in the Registration
Statement and in the prospectus forming a part of the Registration Statement
(the "Prospectus"), to references to this opinion contained therein under the
caption of the Prospectus entitled "Legal Matters," and to the inclusion of this
opinion in the Exhibits to the Registration Statement. 

     Please note that, as set forth in the Prospectus, Martin C. Licht, a
partner of this firm, is a director of the Company.

     We are members of the Bar of the State of New York and we do not express
herein any opinion as to any matters governed by any law other than the law of
the State of New York, the corporate law of the State of Delaware, and the
Federal laws of the United States.

     This opinion is limited to the matters set forth herein, and may not be
relied upon in any matter by any other person or used for any other purpose
other than in connection with the corporate authority for the issuance of the
Securities pursuant to and as contemplated by the Registration Statement.


                                                Very truly yours,

                                                GALLET DREYER & BERKEY, LLP


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