GAYLORD COMPANIES INC
3, 1998-05-18
RETAIL STORES, NEC
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- --------                                       UNITED STATES SECURITIES AND EXCHANGE COMMISSION        -----------------------------
 FORM 3                                                WASHINGTON, D.C. 20549                                   OMB APPROVAL        
- --------                                                                                               -----------------------------
                                       INITIAL STATEMENT OF BENEFICIAL OWNERSHIP OF SECURITIES          OMB Number:       3235-0104 
                                                                                                        Expires: September 30, 1998 
                              Filed pursuant to Section 16(a) of the Securities Exchange Act of 1934,   Estimated average burden    
                                 Section 17(a) of the Public Utility Holding Company Act of 1935 or     hours per response .... 0.5 
(Print or Type Responses)                Section 30(f) of the Investment Company Act of 1940           -----------------------------
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1. Name and Address of Reporting Person*         2. Date of Event Re-   4. Issuer Name and Ticker or Trading Symbol
                                                    quiring Statement
    Danovitch       David              E            (Month/Day/Year)       Gaylord Companies, Inc. (GJCO)                           
- ---------------------------------------------           5/8/98           -----------------------------------------------------------
    (Last)          (First)          (Middle)       ------------------   
                                                                        5. Relationship of Reporting Person(s) 6. If Amendment, Date
                                                                           to Issuer (Check all applicable)      of Original
                                                 3. IRS or Social Se-      Director           10% Owner         (Month/Day/Year)
    c/o Cambridge Holdings, LCC                     curity Number of       X               -----                             
    535 Madison Avenue, 19th Floor                  Reporting Person     -----
- -------------------------------------------------   (Voluntary)             Officer (give      Other (specify  ---------------------
                    (Street)                        ---------------         title below)       below)         7. Individual or     
                                                                        ----               ----                   Joint/Group Filing
                                                                            ---------------------------           (Check Applicable 
                                                                                                                   Line)            
                                                                                                                  Form filed by One 
                                                                                                                  Reporting Person  
                                                                                                                X                   
                                                                                                               -----                
                                                                                                                  Form filed by     
                                                                                                                  More than One     
                                                                                                                  Reporting Person  
                                                                                                               ---                  
    New York         New York           10022
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    (City)          (State)            (Zip)                                TABLE I -- NON-DERIVATIVE SECURITIES BENEFICIALLY OWNED

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1. Title of Security                              2. Amount of Securities       3. Ownership        4. Nature of Indirect Beneficial
   (Instr. 4)                                        Beneficially Owned            Form: Direct        Ownership (Instr. 5)
                                                     (Instr. 4)                    (D) or Indirect
                                                                                   (I)  (Instr. 5)
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Reminder: Report on a separate line for each class of securities beneficially owned directly or indirectly.                 (Over)
* If the form is filed by more than one reporting person, SEE Instruction 5(b)(v).                                 SEC 1473 (7-96)



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FORM 3 (CONTINUED)   TABLE II - DERIVATIVE SECURITIES BENEFICIALLY OWNED (E.G., PUTS, CALLS, WARRANTS, OPTIONS, CONVERTIBLE
                                SECURITIES)
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1. Title of Derivative Security    2. Date Exer-  3. Title and Amount of Securities   4. Conver-   5. Owner-   6. Nature of Indirect
   (Instr. 4)                         cisable and    Underlying Derivative Security      sion or      ship        Beneficial
                                      Expiration     (Instr. 4)                          Exercise     Form of     Ownership
                                      Date                                               Price of     Deriv-      (Instr. 5)
                                     (Month/Day/                                         Deriv-       ative
                                      Year)                                              ative       Security:
                                   --------------------------------------------------    Security     Direct
                                                                             Amount                   (D) or
                                    Date     Expir-                          of                       Indirect
                                    Exer-    ation           Title           Number                   (I)
                                    cisable  Date                            of                     (Instr. 5)
                                                                             Shares 
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Explanation of Responses:




                                                                            /s/ David Danovich                      5/18/98
                                                                       -------------------------------------  ----------------------
**Intentional misstatements or omissions of facts constitute Federal      **Signature of Reporting Person             Date
  Criminal Violations.  SEE 18 U.S.C. 1001 and 15 U.S.C. 78ff(a).

Note: File three copies of this Form, one of which must be manually signed. If space is insufficient,
      SEE Instruction 6 for procedure.
Potential persons who are to respond to the collection of information contained in this form are not
required to respond unless the form displays a currently valid OMB Number.                                                 Page 2
                                                                                                                   SEC 1473 (7-96)
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