WESTERN WIRELESS CORP
424B1, 1996-05-23
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>   1
                                                      Pursuant to Rule 424(b)(1)
                                                         Registration #333-04229

 
                                  $200,000,000
 
                                     [LOGO]
                          WESTERN WIRELESS CORPORATION
 
                   10 1/2% SENIOR SUBORDINATED NOTES DUE 2006
                             ---------------------
 
    THE SENIOR SUBORDINATED NOTES WILL BE SENIOR UNSECURED OBLIGATIONS OF THE
COMPANY AND WILL BE SUBORDINATED IN RIGHT OF PAYMENT TO THE PRIOR PAYMENT IN
FULL OF ALL SENIOR INDEBTEDNESS AND SENIOR IN RIGHT OF PAYMENT TO ANY CURRENT OR
FUTURE SUBORDINATED INDEBTEDNESS OF THE COMPANY. IN ADDITION, ALL EXISTING AND
FUTURE INDEBTEDNESS AND OTHER LIABILITIES OF THE COMPANY'S SUBSIDIARIES WILL BE
EFFECTIVELY SENIOR IN RIGHT OF PAYMENT TO THE SENIOR SUBORDINATED NOTES. THE
COMPANY HAS NOT ISSUED, AND DOES NOT HAVE ANY FIRM ARRANGEMENT TO ISSUE, ANY
SIGNIFICANT INDEBTEDNESS TO WHICH THE SENIOR SUBORDINATED NOTES WOULD BE SENIOR.
AT MARCH 31, 1996, SENIOR INDEBTEDNESS AGGREGATED APPROXIMATELY $435.8 MILLION.
 
    Interest on the Senior Subordinated Notes is payable on June 1 and December
1 of each year, commencing December 1, 1996. Prior to June 1, 2001, the Senior
Subordinated Notes are redeemable at the option of the Company in whole or, from
time to time, in part at a price equal to the sum of (i) the principal amount
plus accrued interest to the redemption date and (ii) the Make-Whole Amount; and
on or after June 1, 2001 at the redemption prices set forth herein. In addition,
on or before June 1, 1998, the Company may, at its option, apply Qualified
Capital Stock Proceeds and Affiliate and Related Person Proceeds to redeem up to
$66.0 million in aggregate principal amount of Senior Subordinated Notes
together with accrued interest. The Senior Subordinated Notes will be
represented by one or more global notes registered in the name of the nominee of
the Depository Trust Company ("DTC"). Beneficial interests in the global notes
will be shown on, and transfers thereof will be effected only through, records
maintained by DTC and its participants. Except as described herein, Senior
Subordinated Notes in definitive form will not be issued. The Senior
Subordinated Notes will be issued only in denominations of $1,000 and any
integral multiples thereof. The Senior Subordinated Notes will trade in DTC's
Same-Day Funds Settlement System until maturity, and secondary market trading
activity for the Senior Subordinated Notes will therefore settle in immediately
available funds. All payments of principal and interest will be made by the
Company in immediately available funds. See "Description of Senior Subordinated
Notes."
 
    The Company and certain Selling Shareholders are offering 8,800,000 shares
of Class A Common Stock in a concurrent United States offering and 2,200,000
shares of Class A Common Stock in a concurrent international offering (together,
the "Offerings"). The closing of this Debt Offering is conditioned on the
closing of the Offerings.
 
     SEE "RISK FACTORS" BEGINNING ON PAGE 14 HEREOF FOR CERTAIN CONSIDERATIONS
RELEVANT TO AN INVESTMENT IN THE SENIOR SUBORDINATED NOTES.
                             ---------------------
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
  EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
    SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
      COMMISSION PASSED UPON THE ACCURACY OR ADEQUACY OF THIS
        PROSPECTUS. ANY REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.
                             ---------------------
 
<TABLE>
<CAPTION>
                                                       INITIAL PUBLIC
                                                          OFFERING        UNDERWRITING      PROCEEDS TO
                                                          PRICE(1)        DISCOUNT(2)      COMPANY(1)(3)
                                                      ----------------  ----------------  ----------------
<S>                                                   <C>               <C>               <C>
Per Senior Subordinated Note........................      100.00%            3.125%           96.875%
Total...............................................    $200,000,000       $6,250,000       $193,750,000
</TABLE>
 
- ---------------
 
(1) Plus accrued interest, if any, from May 29, 1996.
 
(2) The Company has agreed to indemnify the Underwriters against certain
    liabilities, including liabilities under the Securities Act of 1933. See
    "Underwriting."
 
(3) Before deducting estimated expenses of $625,000 payable by the Company.
                             ---------------------
 
    The Senior Subordinated Notes offered hereby are offered severally by the
Underwriters, as specified herein, subject to receipt and acceptance by them and
subject to their right to reject any order in whole or in part. It is expected
that the Senior Subordinated Notes will be ready for delivery in book-entry form
only through the facilities of DTC in New York, New York, on or about May 29,
1996, against payment therefor in immediately available funds.
 
GOLDMAN, SACHS & CO.

         DONALDSON, LUFKIN & JENRETTE
             SECURITIES CORPORATION
 
                    MERRILL LYNCH & CO.
 
                              SALOMON BROTHERS INC
 
                                       TORONTO DOMINION SECURITIES (USA) INC.
                             ---------------------
                  The date of this Prospectus is May 22, 1996.
<PAGE>   2
 
                            (WESTERN WIRELESS LOGO)
 
     Western Wireless(R) is a registered service mark of the Company. CELLULAR
ONE(R) is a registered service mark of Cellular One Group. See
"Business -- Intellectual Property."
                            ------------------------
 
     The Company intends to furnish to the registered holders of the Senior
Subordinated Notes annual reports containing audited financial statements and an
opinion thereon expressed by independent public accountants and unaudited
quarterly reports for the first three quarters of each fiscal year containing
unaudited summary financial information.
                            ------------------------
 
                            FOR CALIFORNIA RESIDENTS
 
     SALES OF THE SENIOR SUBORDINATED NOTES IN CALIFORNIA ARE LIMITED TO
ACCREDITED INVESTORS AS DEFINED IN RULE 501(a) OF REGULATION D UNDER THE
SECURITIES ACT OF 1933, INSTITUTIONAL INVESTORS AS SET FORTH IN SEC. 25102(i) OF
CALIFORNIA'S CORPORATE SECURITIES LAW OF 1968 AND ANY PERSON (OTHER THAN A
PERSON FORMED FOR THE SOLE PURPOSE OF PURCHASING THE SENIOR SUBORDINATED NOTES)
WHO PURCHASES AT LEAST $1,000,000 PRINCIPAL AMOUNT OF THE SENIOR SUBORDINATED
NOTES.
                            ------------------------
 
     IN CONNECTION WITH THE DEBT OFFERING, THE UNDERWRITERS MAY OVER-ALLOT OR
EFFECT TRANSACTIONS WHICH STABILIZE OR MAINTAIN THE MARKET PRICE OF THE SENIOR
SUBORDINATED NOTES OFFERED HEREBY AT A LEVEL ABOVE THAT WHICH MIGHT OTHERWISE
PREVAIL IN THE OPEN MARKET. SUCH TRANSACTIONS MAY BE EFFECTED IN THE OPEN MARKET
OR OTHERWISE. SUCH STABILIZING, IF COMMENCED, MAY BE DISCONTINUED AT ANY TIME.
 
                                        2
<PAGE>   3
 
                               PROSPECTUS SUMMARY
 
     The following summary is qualified in its entirety by, and should be read
in conjunction with, the more detailed information and the consolidated
financial statements and the notes thereto appearing elsewhere in this
Prospectus. Unless the context otherwise requires, the term "Company" or
"Western Wireless" when used in this Prospectus refers to Western Wireless
Corporation, a Washington corporation which is the successor to a Delaware
corporation pursuant to a reincorporation merger that was effected in May 1996,
and its subsidiaries and predecessors. All share and per share data in this
Prospectus assume no exercise of the Underwriters' over-allotment options in the
Offerings and reflect the reclassification in May 1996 of each share of the
Company's outstanding common stock, par value $0.001 per share, into 3.1 shares
of the Company's Class B Common Stock, no par value (the "Class B Common
Stock"), which together with the Company's Class A Common Stock, no par value
(the "Class A Common Stock"), is referred to herein as the "Common Stock." In
addition, all references to the Class B Common Stock prior to the date of the
reclassification refer to the common stock, par value $0.001 per share, of
Western Wireless Corporation. Unless the context otherwise requires, when used
herein with respect to a licensed area, "persons" and "population" are
interchangeable and refer to the aggregate number of persons located in such
licensed area, and "pops" refers to the number of such persons in a licensed
area multiplied by a company's ownership interest in the license for such
licensed area. Persons, population and pops data are estimated for 1996 based
upon 1995 estimates by Equifax Marketing Decision Systems, Inc. ("Equifax")
adjusted by the Company by applying Equifax's growth factors from 1990 to 1995
to the 1990 U.S. Census Bureau population figures, unless otherwise specified.
 
                                  THE COMPANY
 
     Western Wireless provides wireless communications services in the western
United States. The Company owns or has the right to acquire an aggregate of 80
cellular and PCS licenses for a geographic area covering approximately 25.5
million pops and 41% of the continental United States. The Company owns and
operates cellular communications systems in 57 Rural Service Areas ("RSAs"),
including one RSA which it has the right to acquire, and 16 Metropolitan
Statistical Areas ("MSAs") with an aggregate population of approximately 6.0
million persons. In its cellular markets, the Company uses the CELLULAR ONE
brand name and currently serves over 240,000 subscribers.
 
     Through the Federal Communications Commission ("FCC") auction concluded in
1995, the Company acquired broadband personal communications services ("PCS")
licenses for six Major Trading Areas ("MTAs") with an aggregate population of
approximately 15.1 million persons -- Honolulu, Salt Lake City, Portland, Des
Moines/Quad Cities, El Paso/Albuquerque and Oklahoma City -- for an aggregate
purchase price of $144 million. In January 1996, the Company agreed to acquire a
broadband PCS license for the Denver MTA from GTE Mobilnet Incorporated ("GTE")
for a purchase price of $66 million. The Company's seven PCS licenses cover
markets with an aggregate population of approximately 19.5 million persons,
including approximately 4.4 million persons covered by the Denver MTA. In all of
its PCS markets, the Company intends to use its proprietary VoiceStream(SM)
brand name. In February 1996, the Company's PCS system in the Honolulu MTA
became the first auction-awarded PCS system to commence commercial operations in
the United States. See "Business -- Introduction," "-- Markets and Systems" and
"-- PCS Operations."
 
     Western Wireless Corporation was formed in July 1994 as the result of a
business combination (the "Business Combination") among various companies,
including MARKETS Cellular Limited Partnership d/b/a Pacific Northwest Cellular,
a Delaware limited partnership ("MCLP"), and General Cellular Corporation, a
Delaware corporation ("GCC"). GCC commenced operations in 1989 and MCLP was
formed in 1992. As a result of the Business Combination and a series of
 
                                        3
<PAGE>   4
 
related transactions, Western Wireless Corporation became the owner of all of
the issued and outstanding shares of common stock of GCC and the owner of all of
the assets of MCLP. The Business Combination constituted an acquisition of MCLP
by GCC for accounting purposes. As a result, all financial data relating to the
Company herein with respect to periods after the date of the Business
Combination reflect the combined operations of GCC and MCLP and all such data
with respect to prior periods reflect only the operations of GCC, which, for
accounting purposes, is considered Western Wireless Corporation's predecessor.
See "Management's Discussion and Analysis of Financial Condition and Results of
Operations" and "Business."
 
STRATEGY
 
     The Company believes that its combination of cellular and PCS licenses
creates a unique opportunity in the wireless communications industry. The
Company has focused on the acquisition and operation of cellular communications
systems in RSAs and small MSAs in the western United States, which the Company
believes it has acquired at attractive prices. The Company's recent acquisition
of PCS licenses enables it to significantly expand both its customer base and
geographic coverage and to offer enhanced wireless communications services. The
Company's initial focus with its PCS licenses is to commence operations in the
more densely populated areas within its MTAs. The Company believes that cellular
is the optimum technology for rural, less densely populated areas and that PCS
is the optimum technology for more densely populated urban areas where analog
cellular systems are more expensive to deploy and face potential capacity
constraints. The Company and, prior to the Business Combination, MCLP entered
markets at a relatively low cost, having purchased cellular licenses for an
average of $45.68 per pop and PCS licenses for an average of $10.81 per pop.
 
     The Company's operating strategy is to (i) achieve a critical
time-to-market advantage by rapidly constructing and commencing operations of
PCS systems in urban areas within its PCS markets; (ii) continue to expand its
operations through increased subscriber growth and usage; (iii) utilize its
centralized management and back office functions to support the combined needs
of its cellular and PCS subscribers, thereby further improving operating
efficiencies and generating greater economies of scale; and (iv) selectively
acquire cellular and PCS properties primarily in contiguous markets. The Company
is implementing its strategy by aggressively building its PCS systems, offering
a wide range of products and services at competitive prices, continually
upgrading the quality of its network, establishing strong brand recognition,
creating a strong sales and marketing program tailored to local markets and
providing a superior level of customer service.
 
     The Company believes the wireless communications industry will continue to
grow due to enhanced service offerings, the emergence of PCS systems, increased
awareness of the productivity, convenience and security benefits associated with
wireless communications services and anticipated declines in service prices. The
Company believes it is well positioned to take advantage of these growth
opportunities as a result of its existing operations and systems infrastructure,
its wide geographic coverage and the experience and expertise of its management
team. See "Business -- Strategy," "-- Cellular Operations," "-- PCS Operations,"
"-- Products and Services" and "-- System Equipment, Development and Expansion."
 
CELLULAR OPERATIONS
 
     The Company owns and operates high quality cellular systems in 15 western
states and generally owns 100% of each of its cellular licenses. The Company
focuses on RSAs and small MSAs because it perceives such markets, which are less
densely populated, to be less susceptible to competition and to have greater
capacity for future growth than most major markets. Cellular service was
generally introduced later in RSAs and small MSAs than in major markets. As a
result, cellular penetration is currently lower and subscriber growth rates are
significantly higher than in major markets. Although two cellular operators
exist in all markets, the Company's competitor in many of its markets tends to
be smaller and less well capitalized than the large market operators.
 
                                        4
<PAGE>   5
 
     The Company's cellular markets exhibit positive characteristics for
wireless communications, including a high percentage of business customers with
substantial needs for wireless communications, such as those employed in
agriculture, mining, oil and gas, and populations accustomed to long travel
times. Additionally, the Company's service areas cover over 20,000 highway miles
and the popular destination areas of Yellowstone National Park, Glacier National
Park and Mount Rushmore National Monument, providing attractive sources of
roaming revenues.
 
     In its rural markets, the Company believes that its cellular systems, which
can cover large geographic areas with relatively few cell sites, provide the
optimum cost efficient wireless service technology. In contrast, PCS technology
requires more closely located cell sites to broadcast over extended geographic
areas. Accordingly, PCS service will be less efficient and more expensive to
deploy in rural markets than cellular service, making it likely that PCS
competitors will delay or avoid entry into such markets.
 
     The Company has experienced rapid growth of its cellular operations during
the last three years. The number of the Company's cellular subscribers grew to
239,200 at March 31, 1996 from 13,700 at January 1, 1993. Service (subscriber
and roamer) revenues grew to $135.1 million in 1995 from $18.4 million in 1993
and operating income (loss) from cellular operations before interest, taxes and
depreciation and amortization increased to $28.9 million in 1995 from $0.5
million in 1993. In addition, during the three year period ended December 31,
1995, the monthly subscriber revenue per subscriber in the industry declined
while the Company's monthly subscriber revenue per subscriber increased to
$57.25 for 1995 from $49.72 for 1993. The Company believes these results reflect
the strong demand for wireless services in its markets, the success of its
marketing strategy and its management capabilities. See "Risk
Factors -- Seasonality," "Selected Consolidated Financial Data" and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."
 
     The Company offers its subscribers high quality cellular service, as well
as custom calling services such as call forwarding, call waiting, conference
calling, voice message storage and retrieval and no-answer transfer. The Company
also acts as a retail distributor of wireless handsets. The Company sells its
products and services primarily through its direct sales force and 108 retail
locations, as well as through a network of independent agents and national
retailers. In addition, the Company recently began providing replacement
wireless services for rural customers in sparsely populated areas where the cost
of providing wired telephone services is relatively high. The Company markets
its cellular services under the CELLULAR ONE brand name, allowing it to enjoy
the strength of a nationally recognized service mark in its cellular markets.
 
     The Company has roaming arrangements with virtually every cellular carrier
in North America and has entered into agreements or letters of intent with a
number of PCS carriers which, when the technology is available, will enable PCS
subscribers of these carriers to roam on the Company's cellular systems. The
Company is also a member of North American Cellular Network ("NACN"), a wireless
network linking cellular operations throughout the United States, Canada, Puerto
Rico and the Virgin Islands. NACN participation allows the Company to offer
convenient access to the Company's subscribers when roaming throughout the
United States and Canada. See "Business -- Strategy," "-- Cellular Operations"
and "-- Products and Services - Cellular."
 
PCS OPERATIONS
 
     The Company has completed initial construction and commenced commercial
operations of its PCS system in the Honolulu MTA and is in the initial
construction phase of its PCS systems in the Portland, Salt Lake City and El
Paso/Albuquerque MTAs. Design and engineering have been initiated in the
Company's remaining PCS markets. When completed, the Company's PCS systems will
cover a substantial geographic area in the western United States complementary
to the Company's cellular operations. The Company expects to extend its PCS
systems based on economic factors, customer demand and FCC licensing
requirements. The Company believes its
 
                                        5
<PAGE>   6
 
PCS service offerings will be broader than those currently offered by cellular
systems in the Company's PCS markets. PCS service offerings will initially
include all of the services typically provided by cellular systems, as well as
paging, caller identification, text messaging, smart cards, over-the-air
activation and over-the-air subscriber profile management. To date, the Company
has not derived significant revenues from its PCS operations.
 
     The following table sets forth certain information regarding the MTAs in
which the Company intends to operate PCS systems:
 
<TABLE>
<CAPTION>
                          MTA                        POPULATION          SYSTEM STATUS
    -----------------------------------------------  ----------     -----------------------
    <S>                                              <C>            <C>
    Honolulu.......................................   1,215,729       commercial service
    Portland.......................................   3,460,182          construction
    Salt Lake City.................................   2,999,636          construction
    El Paso/Albuquerque............................   2,387,710          construction
    Denver.........................................   4,411,211     design and engineering
    Des Moines/Quad Cities.........................   3,067,795     design and engineering
    Oklahoma City..................................   1,945,271     design and engineering
</TABLE>
 
     The Company believes that being the first to offer PCS services in a market
will be a key competitive advantage. The Company's goal is to achieve
significant market penetration by aggressively marketing competitively priced
PCS services under its proprietary VoiceStream brand name, offering enhanced
services not currently provided by analog or digital cellular operators and
providing superior customer service. In addition, the Company believes it can
become a low-cost provider of PCS services by taking advantage of the existing
business infrastructure established for its cellular operations, including
centralized management, marketing, billing and customer service functions, and
by focusing on efficient customer acquisition and retention.
 
     The Company uses the internationally-proven Global System for Mobile
Communications ("GSM") as the network standard for its PCS systems. GSM is the
leading digital wireless standard worldwide, with approximately 120 systems
operating in 92 countries serving over 13 million subscribers. In the United
States, GSM has been chosen by six other companies as the network standard in
their 18 MTAs which, together with the Company's seven MTAs, cover markets
containing approximately 149.2 million persons, representing approximately 55.7%
of the U.S. population. The Company has entered into roaming agreements or
letters of intent with all of the companies in the United States that have
chosen to deploy the GSM standard in their PCS markets, which will provide for
roaming by the Company's PCS subscribers into these carriers' PCS markets, and
vice versa, when such systems are operational. As of March 31, 1996, the Company
also had reciprocal roaming agreements or letters of intent with 28
international carriers who have chosen to deploy the GSM standard. The Company
anticipates entering into similar agreements with other domestic and
international carriers who deploy the GSM standard. The Company will seek to
enter into reciprocal roaming agreements with cellular carriers in markets where
the GSM standard will not be initially deployed to enable the Company's PCS
subscribers to roam in such markets when dual-mode handsets are available. See
"Risk Factors -- Risks Relating to GSM Technical Standard," "-- Absence of PCS
Operating History in the United States; Handset Availability,"
"Business -- Markets and Systems," " -- PCS Operations" and "-- Products and
Services - PCS."
 
                                        6
<PAGE>   7
 
                                 FINANCING PLAN
 
     The Company believes that access to capital and financial flexibility are
necessary to successfully implement its strategy. The Company currently
anticipates that it will require approximately $500 million to finance the
build-out of its PCS systems through the end of 1998. The Company will require
additional funds to finance the continued growth of its cellular operations,
provide for working capital, service debt and finance potential acquisitions.
Such additional financing requirements will be dependent upon a variety of
factors including the rate of growth of the Company's cellular operations.
Historically, the Company has relied on a combination of private equity
financings and borrowings. Since January 1, 1993, the Company has raised over
$185.8 million of equity through issuances of capital stock. From inception
until the Business Combination, MCLP had raised $79.0 million of partner
capital. See "Certain Transactions." The Company has a credit facility (the
"Credit Facility") with a consortium of lenders providing for $750 million of
revolving credit and a $200 million term loan. A subsidiary of the Company also
has a $200 million credit facility (the "NORTEL Facility" and, together with the
Credit Facility, the "Senior Secured Facilities") with Northern Telecom Inc.
("NORTEL"). As of March 31, 1996, $435.8 million was outstanding under the
Senior Secured Facilities. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations -- Liquidity and Capital
Resources" and "Description of Indebtedness."
 
     The Company is offering $200 million principal amount of 10 1/2% Senior
Subordinated Notes in this offering (the "Debt Offering") and is concurrently
offering 7,211,840 shares of Class A Common Stock in the United States (together
with the 1,588,160 shares of Class A Common Stock offered by the Selling
Shareholders, the "U.S. Offering") and 1,802,960 shares of Class A Common Stock
outside the United States (together with the 397,040 shares of Class A Common
Stock offered by the Selling Shareholders, the "International Offering" and,
together with the U.S. Offering, the "Offerings") for estimated aggregate net
proceeds to the Company of $391.6 million ($428.2 million if the Underwriters'
over-allotment options in the Offerings are exercised in full). The Company
believes these proceeds, in combination with the Senior Secured Facilities, will
be sufficient to fund operating losses, capital expenditures and working capital
necessary for the build-out of its PCS systems and the continued growth of its
cellular operations through December 31, 1998. To the extent that the build-out
of the PCS systems is faster than expected, the costs are greater than
anticipated or the Company takes advantage of additional acquisition
opportunities, including those that may arise through current or future FCC
auctions, the Company may require additional funding to implement its business
strategy. See "Risk Factors -- High Leverage; Debt Service; Restrictive
Covenants," "-- PCS Build-out and Capital Expenditures," "Management's
Discussion and Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources" and "Use of Proceeds."
 
                                        7
<PAGE>   8
 
                               THE DEBT OFFERING
 
<TABLE>
<S>                             <C>
Securities Offered............  $200 million principal amount of 10 1/2% Senior Subordinated
                                Notes Due 2006 (the "Senior Subordinated Notes").
                                Principal of, premium, if any, and interest on the Senior
                                Subordinated Notes will be payable in immediately available
                                funds.
Maturity Date.................  The Senior Subordinated Notes will mature on June 1, 2006.
Interest Payment Dates........  June 1 and December 1 of each year, commencing December 1,
                                1996.
Ranking.......................  The Senior Subordinated Notes will be senior unsecured
                                obligations of the Company and will be subordinated in right
                                of payment to the prior payment in full of all Senior
                                Indebtedness and senior in right of payment to any current
                                or future subordinated Indebtedness of the Company. In
                                addition, all existing and future Indebtedness and other
                                liabilities of the Company's Subsidiaries will be
                                effectively senior in right of payment to the Senior
                                Subordinated Notes. At March 31, 1996, Senior Indebtedness
                                aggregated approximately $435.8 million. At March 31, 1996,
                                the total outstanding Indebtedness of the Company's
                                Subsidiaries not eliminated in the Company's consolidated
                                financial statements was approximately $36.5 million. See
                                "Risk Factors -- Holding Company Structure; Subordination"
                                and "Description of Senior Subordinated Notes
                                -- Subordination."
Optional Redemption...........  Prior to June 1, 2001, the Senior Subordinated Notes may be
                                redeemed at the option of the Company in whole or, from time
                                to time, in part at a redemption price equal to the sum of
                                (i) the principal amount of the Senior Subordinated Notes to
                                be redeemed plus accrued interest to but excluding the
                                redemption date and (ii) the Make-Whole Amount. After June
                                1, 2001, the Senior Subordinated Notes may be redeemed as a
                                whole or, from time to time, in part at the option of the
                                Company at the following redemption prices (expressed as
                                percentages of principal amount), in each case together with
                                accrued interest to but excluding the date fixed for
                                redemption, if redeemed during the 12-month period beginning
                                June 1 of each of the years indicated: 2001 at 105.25%, 2002
                                at 103.50%, 2003 at 101.75% and 2004 and thereafter at 100%.
                                In addition, on or before June 1, 1998, the Company may, at
                                its option, apply Qualified Capital Stock Proceeds and
                                Affiliate and Related Person Proceeds to redeem up to $66.0
                                million in aggregate principal amount of Senior Subordinated
                                Notes at 110.5% of principal amount together with accrued
                                interest. See "Description of Senior Subordinated Notes
                                -- Optional Redemption." In addition, the Company may be
                                required to offer to repurchase the Senior Subordinated
                                Notes upon the occurrence of a Change of Control or upon
                                certain Asset Dispositions. See "Description of Senior
                                Subordinated Notes -- Change of Control" and
                                "-- Covenants - Limitation on Certain Asset Dispositions."
                                The Credit Facility prohibits the repayment of all or any
                                portion of the principal amount of the Senior Subordinated
                                Notes prior to the repayment of all indebtedness under the
                                Credit Facility. See "Description of Indebtedness -- Credit
                                Facility."
Sinking Fund..................  The Senior Subordinated Notes will not be entitled to any
                                sinking fund.
</TABLE>
 
                                        8
<PAGE>   9
 
<TABLE>
<S>                             <C>
Change of Control.............  Upon a Change of Control, each Holder of Senior Subordinated
                                Notes will have the right to have the Company repurchase all
                                or a portion of such Holder's Senior Subordinated Notes at a
                                purchase price in cash equal to 101% of the aggregate
                                principal amount of the Senior Subordinated Notes plus
                                accrued interest to but excluding the Purchase Date. The
                                Company will not be able to so repurchase Senior
                                Subordinated Notes without obtaining written consents from
                                or repaying the lenders under the Credit Facility.
Certain Covenants.............  The Indenture contains limitations on, among other things,
                                (a) the Incurrence of additional Indebtedness, (b) the
                                issuance of Preferred Stock by Restricted Subsidiaries, (c)
                                the making of Restricted Payments, (d) the Incurrence of
                                certain Liens, (e) certain Asset Dispositions, (f) dividend
                                and other payment restrictions affecting Restricted
                                Subsidiaries, (g) the sale or issuance of a Wholly Owned
                                Restricted Subsidiary's Capital Stock, (h) transactions with
                                Affiliates and (i) certain consolidations, mergers and
                                transfers of assets. See "Description of Senior Subordinated
                                Notes -- Covenants."
Use of Proceeds...............  Estimated net proceeds to the Company from the Debt Offering
                                and the Offerings of approximately $193.1 million and $198.5
                                million, respectively, will be used to finance a portion of
                                the Company's PCS build-out, to fund the purchase of the
                                Denver MTA license, to fund expansion of existing cellular
                                operations and for general corporate purposes; and, pending
                                such uses, for working capital and to repay revolving credit
                                indebtedness under the Credit Facility. See "Use of
                                Proceeds."
</TABLE>
 
     For definitions of certain capitalized terms used herein, see "Description
of Senior Subordinated Notes."
 
                                  RISK FACTORS
 
     Certain factors should be considered in connection with an investment in
the Senior Subordinated Notes. See "Risk Factors."
 
                                        9
<PAGE>   10
 
                      SUMMARY CONSOLIDATED FINANCIAL DATA
 
     The following tables set forth certain summary consolidated financial data
for the Company for each of the three years in the period ended December 31,
1995, which was derived from the Company's consolidated financial statements and
notes thereto that have been audited by Arthur Andersen LLP. The table also sets
forth certain unaudited summary consolidated financial data as of March 31, 1996
and for the three months ended March 31, 1996 and 1995. The Company has
experienced rapid growth in its revenues and assets during the periods set forth
below, which rate of growth will not necessarily continue over the next few
years. In addition, the Company has made and expects to make substantial capital
expenditures in connection with its wireless communications systems.
Accordingly, the operating results set forth below will not necessarily be
indicative of future performance.
 
     The summary consolidated financial and operating data set forth below
should be read in conjunction with "Use of Proceeds," "Selected Consolidated
Financial Data," "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and the Company's consolidated financial statements
and notes thereto and other financial and operating information included
elsewhere in this Prospectus. All financial data relating to the Company herein
with respect to periods after the date of the Business Combination reflect the
combined operations of GCC and MCLP and all such data with respect to prior
periods reflect only the operations of GCC, which, for accounting purposes, is
considered Western Wireless Corporation's predecessor. Accordingly, the
financial data of the Company for the periods subsequent to the Business
Combination are not comparable to financial data for prior periods. See Note 12
to the Company's consolidated financial statements for pro forma information
presenting the results of operations of the Company as if the Business
Combination occurred on January 1, 1993, and see the consolidated financial
statements of MCLP included herein for financial information of MCLP prior to
the Business Combination.
 
                                       10
<PAGE>   11
 
<TABLE>
<CAPTION>
                                                  THREE MONTHS ENDED MARCH 31,      YEAR ENDED DECEMBER 31,
                                                  ----------------------------   ---------------------------------------
                                                     1996            1995           1995          1994          1993
                                                  -----------     ------------   -----------   -----------   -----------
                                                                  (DOLLARS IN THOUSANDS, EXCEPT
                                                                        PER SHARE DATA)
<S>                                               <C>             <C>            <C>           <C>           <C>
CONSOLIDATED STATEMENTS OF OPERATIONS DATA:
Total revenues..................................  $    46,035     $    26,084    $   146,555   $    63,108   $    20,734
                                                  -----------     -----------    -----------
Operating expenses:
  Cost of service...............................        8,815           5,786         27,686        13,303         4,310
  Cost of equipment sales.......................        6,354           3,870         20,705        11,446         3,533
  General and administrative....................       12,270           6,254         31,253        15,226         6,253
  Sales and marketing...........................       13,491           7,164         41,390        18,553         6,101
  Depreciation and amortization.................       15,610          10,776         49,456        25,670         5,399
  Provision for restructuring costs.............                                                     2,478
                                                  -----------     -----------    -----------   -----------   -----------
    Total operating expenses....................       56,540          33,850        170,490        86,676        25,596
                                                  -----------     -----------    -----------   -----------   -----------
Operating loss..................................      (10,505)         (7,766)       (23,935)      (23,568)       (4,862)
Interest and financing expense..................       (8,134)         (5,027)       (25,428)      (10,659)       (2,242)
Other, net(1)...................................           65             330         (6,591)        8,267        10,433
                                                  -----------     -----------    -----------   -----------   -----------
  Net income (loss).............................  $   (18,574)    $   (12,463)   $   (55,954)  $   (25,960)  $     3,329
                                                  ===========     ===========    ===========   ===========   ===========
Net income (loss) per share before extraordinary
  item..........................................  $     (0.31)    $     (0.24)   $     (0.87)  $     (0.59)  $      0.10
Net income (loss) per share(2)..................  $     (0.31)    $     (0.24)   $     (0.99)  $     (0.59)  $      0.10
                                                  ===========     ===========    ===========   ===========   ===========
Weighted average common shares and common
  equivalent shares outstanding.................   59,486,512      52,363,838     56,469,990    43,949,101    32,253,303
                                                  ===========     ===========    ===========   ===========   ===========
</TABLE>                                                          
                                                                  
<TABLE>
<CAPTION>
                                                                                             MARCH 31, 1996
                                                                                       ---------------------------
                                                                                        ACTUAL      AS ADJUSTED(3)
                                                                                       --------     --------------
<S>                                                                                    <C>          <C>
CONSOLIDATED BALANCE SHEETS DATA:
Working capital (deficiency).........................................................  $(27,006)       $156,897
Property and equipment, net..........................................................   231,488         231,488
Licensing costs and other intangible assets, net.....................................   455,371         467,946
Total assets.........................................................................   737,446         933,924
Long-term debt.......................................................................   438,480         436,480
Common stock and paid-in capital.....................................................   334,675         533,153
Total shareholders' equity...........................................................   230,263         428,741
</TABLE>
 
- ---------------
(1) Includes an extraordinary loss on early extinguishment of debt of $6.6
    million for the year ended December 31, 1995.
(2) The Company has never paid dividends on its Common Stock and does not
    anticipate paying any dividends in the foreseeable future. The Company's
    Senior Secured Facilities and the Indenture contain certain restrictions on
    the Company's ability to declare and pay dividends on the Common Stock.
(3) Adjusted to reflect (i) the sale of 9,014,800 shares of Class A Common Stock
    offered by the Company in the Offerings and (ii) the sale of $200 million
    principal amount of the Senior Subordinated Notes in the Debt Offering, and
    the application of the estimated net proceeds therefrom for working capital
    and to repay revolving credit indebtedness. See "Use of Proceeds."
 
                                       11
<PAGE>   12
 
                             SUMMARY OPERATING DATA
 
     The following table sets forth summary operating data of the Company for
its cellular operations.
 
<TABLE>
<CAPTION>
                                                                    DECEMBER 31,
                                        MARCH 31,     ----------------------------------------
                                          1996           1995           1994           1993
                                        ---------     ----------     ----------     ----------
<S>                                     <C>           <C>            <C>            <C>
Cellular pops(1)......................  6,030,208      5,764,152      5,240,702      2,190,104
Cellular subscribers..................    239,200        209,500        112,800         30,000
Penetration level(2)..................        4.0%           3.6%           2.2%           1.4%
Average monthly cellular service
  revenue per subscriber(3)...........  $   63.04     $    73.36     $    77.79     $    82.34
Average monthly cellular subscriber
  revenue per subscriber(4)...........  $   51.87     $    57.25     $    54.35     $    49.72
Cellular EBITDA (thousands)(5)........  $  11,449     $   28,929     $    2,102     $      537
Cellular capital expenditures
  (thousands).........................  $  18,500     $   62,573     $   47,423     $   25,113
Cellular cash flows provided by
  (used in):
     Operating activities.............  $   6,670     $    3,370     $     (988)    $     (255)
     Investing activities.............  $ (55,789)    $ (140,332)    $  (70,190)    $  (32,535)
     Financing activities.............  $  46,503     $  137,724     $   70,777     $   36,212
</TABLE>
 
- ---------------
(1) Based upon 1995 estimates by Equifax. For 1994 and 1993, the Company has
    evenly applied Equifax's growth factors from 1990 to 1995 to the 1990 U.S.
    Census Bureau population figures. See "Business -- Markets and Systems."
(2) Determined by dividing the aggregate number of cellular subscribers by
    cellular pops.
(3) Cellular service revenues include subscriber, roamer and, beginning in 1996,
    other revenues; average monthly service revenue per subscriber is determined
    for each of the periods by dividing cellular service revenues by the average
    monthly cellular subscribers, and dividing the result by the number of
    months in the period. Average monthly subscribers for the period is computed
    by adding the average of monthly subscribers, which is computed by adding
    beginning and ending monthly subscribers and dividing by two, and dividing
    the result by the number of months in the period.
(4) Determined for each of the periods by dividing cellular subscriber revenues
    by the average monthly cellular subscribers for the period, and dividing the
    result by the number of months in the period.
(5) EBITDA represents operating income (loss) from operations before interest,
    taxes and depreciation and amortization. EBITDA is a measure commonly used
    in the industry but is not prepared in accordance with United States
    generally accepted accounting principles ("GAAP") and should not be
    considered as a measurement of net cash flows from operating activities.
    Cellular EBITDA represents EBITDA from cellular operations. In 1994, the
    Company recorded a provision for restructuring costs of $2.5 million. EBITDA
    before such provision for restructuring costs would have been $4.6 million
    in 1994.
 
                                       12
<PAGE>   13
 
     The following table sets forth summary consolidated operating and financial
data of the Company.
 
<TABLE>
<CAPTION>
                                                                       DECEMBER 31,
                                              MARCH 31,     ----------------------------------
                                                1996          1995         1994         1993
                                              ---------     --------     --------     --------
                                                           (DOLLARS IN THOUSANDS)
<S>                                           <C>           <C>          <C>          <C>
EBITDA(1).................................... $   5,105     $ 25,521     $  2,102     $    537
Ratio of earnings to
  fixed charges(2)...........................         *            *            *         2.22
Capital expenditures......................... $  38,587     $ 79,464     $ 47,423     $ 25,113
Cash interest expense........................     7,900       21,700       10,900          200
Cash and cash equivalents....................     6,204        8,572        7,787        8,188
Total debt...................................   438,480      362,487      211,528       60,788
</TABLE>
 
- ---------------
 
  * Not meaningful
 
(1) EBITDA represents operating income (loss) from operations before interest,
    taxes and depreciation and amortization. EBITDA is a measure commonly used
    in the industry but is not prepared in accordance with GAAP and should not
    be considered as a measurement of net cash flows from operating activities.
    In 1994, the Company recorded a provision for restructuring costs of $2.5
    million. EBITDA before such provision for restructuring costs would have
    been $4.6 million in 1994.
(2) The ratio of earnings to fixed charges is determined by dividing the sum of
    earnings (loss) before extraordinary items, interest and financing expense,
    amortization of deferred financing costs and the portion of rents
    representative of the interest factor by fixed charges. Fixed charges
    consist of the sum of interest and financing expense, amortization of
    deferred financing costs, capitalized interest and the portion of rents
    representative of the interest factor. The ratio of earnings to fixed
    charges is not meaningful for periods that result in a deficit. For the
    periods indicated above, earnings were inadequate to cover fixed charges and
    the deficiencies of earnings to fixed charges were $18.6 million, $49.7
    million and $26.0 million for the three months ended March 31, 1996 and the
    years ended December 31, 1995 and 1994, respectively. See "Risk
    Factors -- High Leverage; Debt Service; Restrictive Covenants."
 
                                       13
<PAGE>   14
 
                                  RISK FACTORS
 
     In addition to the other information in this Prospectus, the following
should be considered carefully in evaluating the Company and its business before
investing in the Senior Subordinated Notes.
 
HIGH LEVERAGE; DEBT SERVICE; RESTRICTIVE COVENANTS
 
     The Company is, and will continue to be, highly leveraged and subject to
significant financial restrictions and limitations. As of March 31, 1996, on an
as adjusted basis after giving effect to the Debt Offering and the Offerings and
the application of the net proceeds therefrom for working capital and to
initially reduce revolving credit indebtedness under the Credit Facility, the
Company's total indebtedness would have been $436.5 million or approximately
50.4% of its total capitalization. Indebtedness under the Credit Facility and
the NORTEL Facility matures on March 31, 2005 and December 31, 2003,
respectively, and bears interest at variable rates. Substantially all the assets
of the Company are pledged as security for such indebtedness. See "Use of
Proceeds," "Capitalization," "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Liquidity and Capital Resources" and
"Description of Indebtedness."
 
     For the three months ended March 31, 1996 and the year ended December 31,
1995, the Company had negative ratios of earnings to fixed charges and earnings
coverage deficiencies of approximately $18.6 million and $49.7 million,
respectively. There can be no assurance that the Company will generate
sufficient cash flow from operating activities to meet its debt service and
working capital requirements. In such event, the Company may need to seek
additional financing. There can be no assurance that any such financing or
refinancing could be obtained on terms that are acceptable to the Company. In
the absence of such financing or refinancing, the Company could be materially
limited in its ability to build out its existing cellular and PCS systems or be
forced to dispose of assets in order to make up for any shortfall in the
payments due on its indebtedness under circumstances that might not be favorable
to the realization of the highest price for such assets. Given that a
substantial portion of the Company's assets consists of intangible assets,
principally licenses granted by the FCC, the value of which will depend upon a
variety of factors (including the success of the Company's PCS and cellular
businesses and the wireless communications industry in general), there can be no
assurance that the Company's assets could be sold quickly enough, or for
sufficient amounts, to enable the Company to meet its obligations.
 
     The Company intends to continue pursuing opportunities to acquire
additional wireless communications systems that complement its existing systems.
The Company believes that borrowings available under the Senior Secured
Facilities and the proceeds from the Offerings and the Debt Offering will be
sufficient to fund operating losses, capital expenditures and working capital
necessary for the build-out of its PCS systems and the continued growth of its
cellular operations through December 31, 1998. At March 31, 1996, the amounts
available for borrowings under the Credit Facility and the NORTEL Facility were
$48.2 million and $43.0 million, respectively. To the extent that the build-out
of the PCS systems is faster than expected, the costs are greater than
anticipated or the Company takes advantage of acquisition opportunities,
including those that may arise through current or future FCC auctions, the
Company may require additional funding to implement its business strategy. There
can be no assurance that the Company will be able to obtain such financing on
acceptable terms and in adequate amounts to accomplish its objectives.
 
     The Senior Secured Facilities and the Indenture contain, and any additional
financing agreements may contain, certain restrictive covenants. The Senior
Secured Facilities and the Indenture require the Company to comply with certain
financial and operational performance covenants, and, while the Company expects
to remain in compliance with such covenants, there can be no assurance to that
effect. The restrictions contained in the Senior Secured Facilities and the
Indenture affect, and in some cases will significantly limit or prohibit, among
other things, the ability of the Company to incur indebtedness, make prepayments
of certain indebtedness, pay dividends,
 
                                       14
<PAGE>   15
 
make investments, create liens, sell assets and engage in mergers and
consolidations. In addition to such covenants, the Credit Facility requires the
Company to maintain certain financial ratios. The financial ratio covenants in
the Credit Facility include, among others, a limitation on the incurrence of
indebtedness based on the ratio of the Company's indebtedness to operating cash
flow (as defined in the Credit Facility) and a requirement that the Company's
ratio of operating cash flow to cash interest expense be not less than specified
levels. The NORTEL Facility contains, among others, covenants of Western PCS II
Corporation, a subsidiary of the Company and the borrower thereunder, relating
to minimum gross revenues and the ratio of cash coverage (as defined in the
NORTEL Facility) to operating cash flow (as defined in the NORTEL Facility). The
Indenture contains a limitation, among others, on the incurrence of indebtedness
based on the ratio of the Company's indebtedness to EBITDA. See "Description of
Indebtedness" and "Description of Senior Subordinated Notes" for a more detailed
description of the restrictive covenants and other terms of the Senior Secured
Facilities and the Indenture. An event of default under the Senior Secured
Facilities or the Indenture would allow the lenders thereunder to accelerate the
maturity of the indebtedness thereunder. In such event, it is likely that all of
the Company's indebtedness, which at March 31, 1996 amounted to $438.5 million,
would become immediately due and payable. See "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Liquidity and
Capital Resources," "Description of Senior Subordinated Notes" and "Description
of Indebtedness."
 
LIMITED OPERATING HISTORY; PAST AND FUTURE OPERATING LOSSES AND NEGATIVE CASH
FLOW
 
     Western Wireless Corporation was formed in July 1994 as a result of the
Business Combination among various companies, including MCLP and GCC. The
Business Combination constituted an acquisition of MCLP by GCC for accounting
purposes. As a result, all financial data relating to the Company herein with
respect to periods after the date of the Business Combination reflect the
combined operations of GCC and MCLP and all such data with respect to prior
periods reflect only the operations of GCC, which, for accounting purposes, is
considered Western Wireless Corporation's predecessor. GCC commenced operations
in 1989, and MCLP was formed in 1992. As a result of an inability to service
then-existing debt requirements, GCC filed a voluntary petition for bankruptcy
under Chapter 11 of the United States Bankruptcy Code in October 1991 and,
pursuant to a prepackaged plan, emerged from bankruptcy in March 1992. Certain
individuals who currently serve as executive officers of the Company were, at
the time of such filing, executive officers of GCC. As a result of the Business
Combination and a series of related transactions, the Company became the owner
of all of the issued and outstanding shares of common stock of GCC and all of
the assets of MCLP. See "Business -- Introduction," "Management," "Principal
Shareholders" and "Certain Transactions."
 
     The Company sustained operating losses of approximately $10.5 million
(including $6.8 million of losses attributable to the Company's PCS operations),
$23.9 million (including $3.7 million of losses attributable to the Company's
PCS operations), $23.6 million and $4.9 million in the three months ended March
31, 1996 and the years ended December 31, 1995, 1994 and 1993, respectively. At
March 31, 1996, the Company had an accumulated deficit of $102.7 million. The
Company expects to incur significant operating losses and to generate negative
cash flow from operating activities during the next several years, while it
develops and constructs its PCS systems and builds a PCS subscriber base. There
can be no assurance that the Company will achieve or sustain profitability or
positive cash flow from operating activities in the future or that it will
generate sufficient cash flow to service its debt requirements. See "-- High
Leverage; Debt Service; Restrictive Covenants" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations -- Liquidity and
Capital Resources."
 
COMPETITION
 
     Competition for subscribers among wireless licensees is based principally
upon the services and enhancements offered, the technical quality of the system,
customer service, system coverage,
 
                                       15
<PAGE>   16
 
capacity and price. In the future, the Company expects to face increased
competition from entities providing similar services using other communications
technologies and services. While some of these technologies and services are
currently operational, others are being developed or may be developed in the
future. As the Company enters the PCS business in new markets, its principal
competitors initially will be providers of cellular service. The Company will
face additional competition in these markets as other providers of PCS services
enter the markets. Under current FCC rules, there may be up to six PCS licenses
granted in each geographic area in addition to the two existing cellular
licenses. Also, the FCC has licensed Specialized Mobile Radio ("SMR") dispatch
system operators to construct digital mobile communications systems on existing
SMR frequencies, referred to as Enhanced Specialized Mobile Radio ("ESMR"), in
many cities throughout the United States, including some of the markets in which
the Company operates. ESMR systems, including those operated by Nextel
Communications, Inc., could be competitive with the Company's cellular and PCS
systems. The Company has one cellular competitor in each of its cellular
markets, including CommNet Cellular, Inc. ("CommNet"), Lincoln
Telecommunications Company, Kansas Cellular, Southwestern Bell Mobile Systems
("Southwestern Bell") and U S WEST Cellular ("U S WEST"), and there will be up
to six PCS licensees in each of its markets. The Company's principal competitors
in its PCS business are PCS PrimeCo L.P. ("PrimeCo"), Sprint Spectrum L.P.
("Sprint Spectrum") and AT&T Wireless Services ("AT&T Wireless"), as well as the
two existing cellular providers in its PCS markets. These cellular competitors
include AT&T Wireless, U S WEST and United States Cellular Corporation ("U.S.
Cellular"). The Company also competes with paging, dispatch and conventional
mobile telephone companies, resellers and landline telephone service providers.
 
     All of such competition may be intense. Given the rapid advances in the
wireless communications industry, there can be no assurance that new
technologies will not evolve that will compete with the Company's products and
services. In addition, a number of the Company's competitors have substantially
greater financial, technical, marketing, sales, manufacturing and distribution
resources than those of the Company and have significantly greater experience
than the Company in testing new or improved communications products and services
and obtaining regulatory approvals. Some competitors are expected to market
other services, such as landline telephone and cable services, with their
wireless communications service offerings. Several of the Company's competitors
are operating, or planning to operate, through joint ventures and affiliation
arrangements, wireless communications systems that encompass most of the
continental United States. See "-- Absence of PCS Operating History in the
United States; Handset Availability," "-- Risks Relating to GSM Technical
Standard" and "Business -- Competition."
 
RISKS RELATING TO GSM TECHNICAL STANDARD
 
     When the FCC first licensed cellular systems in the United States, it
specified the technical standards of analog cellular system operation to ensure
nationwide compatibility between all analog cellular carriers. In contrast, the
FCC has not mandated the technology standard for digital cellular or PCS
operations, leaving each licensee free to select among several competing
technologies that have sufficient technological differences to preclude their
interoperability. The Company has chosen the GSM technical standard in its PCS
markets and believes that GSM offers the Company significant advantages over the
other competing technologies. There are, however, certain risks with respect to
the deployment of GSM.
 
     As of the date hereof, six other PCS licensees (Pacific Telesis Mobile
Services Corp., American Portable Telecom, Inc. ("APT"), BellSouth Personal
Communications, Inc., InterCel, Inc., Omnipoint Corporation and American
Personal Communications, Inc. ("APC")) have announced that they intend to deploy
GSM-based PCS systems. These six companies and the Company together cover 25
MTAs awarded in the A and B Block auctions containing approximately 149.2
million persons, representing approximately 55.7% of the U.S. population. PCS
licensees in several markets adjacent to the Company's PCS markets, including
California, Minnesota, Missouri and
 
                                       16
<PAGE>   17
 
Nevada, have announced that they intend to use the GSM standard. In order for
the Company's PCS subscribers to roam in other markets, and vice versa, at least
one PCS licensee in the other market must utilize the GSM standard, or the
subscribers must use dual-mode handsets that would permit the subscriber to use
the cellular system in the other market. Dual-mode handsets which would permit
such usage are not currently available. See "-- Absence of PCS Operating History
in the United States; Handset Availability."
 
     The Company's principal PCS competitors have committed to standards other
than GSM and, as a result, without PCS handsets that can access both GSM and
competing systems, there is a risk that customers of the Company's PCS services
may not be able to conveniently use PCS services while roaming in certain
geographic areas outside the Company's PCS markets. PrimeCo and Sprint Spectrum
have publicly announced that they intend to deploy PCS systems based on a Code
Division Multiple Access ("CDMA") standard. AT&T Wireless and Southwestern Bell
have selected the Time Division Multiple Access ("TDMA") standard. It is
anticipated that together, CDMA-based PCS providers, including competitors in
several of the Company's markets, own licenses covering approximately 87% of the
U.S. population (based on 1990 U.S. Census Bureau figures used by the FCC for
auction purposes) and AT&T Wireless and Southwestern Bell, with their TDMA
standard, own PCS licenses which contain approximately 45% of the U.S.
population (based on 1990 U.S. Census Bureau figures used by the FCC for auction
purposes). Licensees in the FCC's recently completed C Block auction and in
future auctions of PCS licenses may or may not select GSM technology; certain
purchasers of licenses in the C Block auction have announced their intention not
to utilize the GSM standard in such markets. Accordingly, certain major
metropolitan areas will not be served by GSM-based PCS systems. The Company's
ability to establish a PCS subscriber base and to compete successfully in the
PCS business with those operators offering greater roaming capabilities may be
adversely affected by the fact that the Company's PCS subscribers will only be
able to roam into regions served by GSM-based PCS systems until dual-mode
handsets permitting them to use the existing cellular system become available.
See "Business -- PCS Operations."
 
ABSENCE OF PCS OPERATING HISTORY IN THE UNITED STATES; HANDSET AVAILABILITY
 
     PCS systems have no significant operating history in the United States and
there can be no assurance that these businesses will become profitable. In
addition, the extent of potential demand for PCS in the Company's markets cannot
be estimated with any degree of certainty. The inability of the Company to
establish PCS services or to obtain appropriate equipment for the PCS business
could have a material adverse effect on the Company.
 
     Handsets used for GSM-based PCS systems cannot currently be used with
cellular systems, and vice versa. While the Company believes that dual-mode
handsets that allow a user to access both GSM networks and analog cellular
networks will be commercially available in sufficient quantities by 1997, there
can be no assurance that such handsets can be successfully manufactured or that
the Company can obtain such handsets at competitive prices. Such dual-mode
handsets are not yet commercially available and are expected to be larger and
more expensive than single-mode handsets. The lack of interoperability or the
comparatively higher cost of such handsets may impede the Company's ability to
retain current cellular subscribers or attract potential new wireless
communications subscribers. See "Business -- PCS Operations" and "-- System
Equipment, Development and Expansion - PCS."
 
INTELLECTUAL PROPERTY AND BRANDING
 
     The Company currently uses the registered service mark CELLULAR ONE to
market its cellular services. The Company's use of this service mark is governed
by five-year contracts between the Company and Cellular One Group, the owner of
the service mark. Each of these agreements may be renewed at the Company's
option for three additional five-year terms. Under these agreements, the Company
has agreed to meet operating and service quality standards for its cellular
service areas. If these agreements were not renewed upon expiration or if the
Company were to fail to meet the
 
                                       17
<PAGE>   18
 
applicable operating or service quality standards, and therefore were no longer
permitted to use the CELLULAR ONE service mark, the Company's ability to attract
new subscribers and retain existing subscribers could be materially impaired.
AT&T Wireless, which had been the single largest user of the CELLULAR ONE brand
name, has reduced its use of the brand as a primary service mark. In addition,
if for some reason beyond the Company's control the name CELLULAR ONE were to
suffer diminished marketing appeal, the Company's ability both to attract new
subscribers and retain existing subscribers could be materially impaired. In
such circumstances or otherwise, the Company may explore development or
acquisition of a new service mark.
 
     The Company has an application pending to obtain federal trademark
registration for the name "VoiceStream" which the Company is using in the
Honolulu MTA and intends to use in its remaining MTAs. There can be no assurance
that such registration will be granted or, if granted, that it will provide any
meaningful benefit to the Company. Competitors of the Company possess, and
others may develop over time, branding with significantly greater name
recognition than that of the Company. A failure by the Company to maintain
existing rights to its current cellular branding, to successfully develop value
in its "VoiceStream" mark or to develop suitable alternatives thereto would have
a material adverse effect on the Company's ability to market its products and
services and could require the Company to invest significant additional funds to
develop such alternatives. See "Business -- Intellectual Property."
 
HOLDING COMPANY STRUCTURE; SUBORDINATION
 
     Substantially all of the Company's assets and operations are held by or
conducted through subsidiaries and, to that extent, the Company is effectively a
holding company. The Company relies on dividends, loan repayments and other
intercompany cash flows from its subsidiaries to generate the funds necessary to
meet its debt service obligations, including the payment of principal, premium,
if any, and interest on the Senior Subordinated Notes. The payment of dividends
and the repayment of loans and advances by the Company to its subsidiaries are
subject to statutory, contractual and other restrictions, are dependent upon the
earnings of such subsidiaries and are subject to various business
considerations. In addition, the Senior Subordinated Notes are effectively
subordinated to all existing and future indebtedness and other liabilities of
the Company's subsidiaries. As of March 31, 1996, the total outstanding
indebtedness of the Company's subsidiaries not eliminated in the Company's
consolidated financial statements was approximately $36.5 million. Moreover,
claims of creditors of the Company's subsidiaries, including tax authorities and
trade creditors, will generally have a priority claim to the assets of such
subsidiaries over the claims of the Company and the holders of indebtedness of
the Company, including holders of the Senior Subordinated Notes. See
"Description of Senior Subordinated Notes."
 
PCS BUILD-OUT AND CAPITAL EXPENDITURES
 
     The Company is currently in the engineering, design and construction phase
of the initial build-out of its PCS systems. The Company's PCS licenses are
subject to a requirement that the Company construct network facilities that
offer coverage to at least one-third of the population in the relevant MTA by
June 2000, five years from the grant of the license (the "Five-Year Build-out
Requirement"), and to at least two-thirds of the population by June 2005, 10
years from the grant of the license (the "10-Year Build-out Requirement"). In
the Honolulu MTA, the Company currently has sufficient coverage to satisfy the
10-Year Build-out Requirement. The Company anticipates that its build-out in all
of its MTA markets, if completed as currently planned by the end of 1998, will
satisfy the 10-Year Build-out Requirement. Should the Company fail to meet these
coverage requirements, it may be subject to forfeiture of the license or the
imposition of fines by the FCC. See "Business -- Governmental Regulation." The
PCS build-out in each MTA is subject to successful completion of the network
design, site and facility acquisitions, the purchase and installation of the
network equipment, network testing and satisfactory accommodation of microwave
users currently
 
                                       18
<PAGE>   19
 
using the spectrum. Delays in any of these areas could have a material adverse
effect on the Company's ability to complete the build-out in a timely manner.
 
     The successful build-out of the Company's PCS systems will depend to a
significant degree upon the Company's ability to lease or acquire appropriate
sites for the location of its base station equipment. The Company has begun the
site selection and acquisition process. The site selection process will require
the continued successful negotiation of use agreements for or acquisitions of
numerous additional sites, and may require the Company to obtain zoning
variances or other governmental or local regulatory approvals, which are beyond
the Company's control. Delays in the site selection process, as well as
construction delays and other factors, could adversely affect the timing of the
commencement of commercial service in the Company's PCS systems. See
"-- Relocation of Fixed Microwave Licensees" and "Business -- Governmental
Regulation."
 
     The Company believes that borrowings available under the Senior Secured
Facilities and the proceeds from the Debt Offering and the Offerings will be
sufficient to fund operating losses, capital expenditures and working capital
necessary for build-out of its PCS systems and the continued growth of its
cellular operations through December 31, 1998. The build-out of the Company's
PCS systems is currently in its early stages and the capital cost of completing
the project in any particular MTA and overall could vary materially from such
estimates. If adequate funds are not available from its existing capital
resources, the Company may be required to curtail its service operations or to
obtain additional funds on terms less favorable than those contained in the
Company's current arrangements.
 
     In addition, the implementation of the PCS build-out plan is subject to the
availability from suppliers of the infrastructure equipment and subscriber
equipment the Company plans to use. Accordingly, there are risks associated with
the completion of development, timely manufacture and successful implementation
of newly developed wireless equipment in the build-out of the Company's PCS
systems. The Company has entered into agreements for the supply of
infrastructure equipment with NORTEL and Nokia Telecommunications Inc. In
addition, the Company has entered into an agreement with Nokia Mobile Phones,
Inc. (together with its affiliate, Nokia Telecommunications Inc., "Nokia"),
pursuant to which the Company has committed to purchase PCS and dual-mode
handsets totaling approximately $43.7 million through October 1, 1999. See
"-- Absence of PCS Operating History in the United States; Handset
Availability," "Management's Discussion and Analysis of Financial Condition and
Results of Operations -- Liquidity and Capital Resources" and
"Business -- Products and Services."
 
     The cost to the Company of PCS handsets initially will be higher than its
cost of cellular handsets. In order to compete effectively with sellers of
analog cellular handsets, the Company may have to subsidize the sale of its PCS
handsets to a greater extent than cellular handsets. There can be no assurance
it will be able to sell such handsets on commercially favorable terms. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources."
 
RELOCATION OF FIXED MICROWAVE LICENSEES
 
     For a period of up to five years after the grant of a PCS license (subject
to extension), a PCS licensee will be required to share spectrum with existing
licensees that operate certain fixed microwave systems, which exist within each
of the Company's MTAs. To secure a sufficient amount of unencumbered spectrum to
operate its PCS systems efficiently, the Company may need to negotiate
agreements to relocate many of these existing licensees. In such places where
relocation is necessary to permit operation of the Company's PCS systems, any
delay in the relocation of such licensees may adversely affect the Company's
ability to commence timely commercial operation of its PCS systems. In an effort
to balance the competing interests of existing microwave users and newly
authorized PCS licensees, the FCC has adopted a transition plan to relocate such
microwave operators to other spectrum blocks. This transition plan allows most
microwave users to operate in
 
                                       19
<PAGE>   20
 
the PCS spectrum for a two-year voluntary negotiation period and an additional
one-year mandatory negotiation period. For public safety entities dedicating a
majority of their system communications for police, fire or emergency medical
services operations, the voluntary negotiation period is three years, with a
two-year mandatory negotiation period. Parties unable to reach agreement within
these time periods may refer the matter to the FCC for resolution, but the
existing microwave user is permitted to continue its operations until final FCC
resolution of the matter. There can be no assurance that the Company will be
successful in reaching timely agreements with the existing microwave licensees
or that any such agreements will be on terms favorable to the Company. Further,
depending on the terms of such agreements, the Company's ability to operate its
PCS systems profitably may be adversely affected. The Company estimates that to
complete its construction schedule through December 31, 1997 it may be required
to relocate approximately 105 microwave links. Through May 1, 1996, the Company
has relocated or reached agreement to relocate 67 microwave links. See
"Business -- Governmental Regulation."
 
GOVERNMENTAL REGULATION
 
     The licensing, construction, operation, acquisition and sale of cellular
and PCS systems, as well as the number of cellular and other wireless licensees
permitted in each market, are regulated by the FCC. Changes in the regulation of
such activities, such as a decision by the FCC to issue new licenses or permit
more than two licenses in each market for cellular communications services,
could have a material adverse effect on the Company's operations. In addition,
all cellular licenses in the United States, including the Company's licenses,
were granted for an initial 10-year term and are subject to renewal. Licenses
may be revoked by the FCC at any time for cause. One of the Company's cellular
licenses expires on October 1, 1996 and four others expire on October 1, 1997.
While the Company believes that each of its cellular licenses will be renewed
based upon FCC rules establishing a presumption in favor of licensees that have
provided "substantial" service during their past license term and have
substantially complied with their regulatory obligations during the initial
license period, there can be no assurance that all of the Company's cellular
licenses will be renewed.
 
     All PCS licenses will be granted for a 10-year period, at the end of which
period the licensee must apply for renewal. Licenses may be revoked by the FCC
at any time for cause. All 30 MHz broadband PCS licenses, including those of the
Company, are subject to the Five-Year Build-out Requirement and the 10-Year
Build-out Requirement. While the Company believes that each of its PCS licenses
will be renewed based upon FCC rules establishing a presumption in favor of
licensees that have provided "substantial" service during the past license term
and have substantially complied with their regulatory obligations during the
initial license period, there can be no assurance that all of the Company's PCS
licenses will be so renewed. See "-- PCS Build-out and Capital Expenditures."
 
     The Company also must obtain a number of approvals, licenses and permits in
the operation of its business, including licenses from the Federal Aviation
Administration (the "FAA") in connection with cellular and PCS towers.
Additionally, the wireless communications industry is subject to certain state
and local governmental regulation. Operating costs are also affected by other
governmental actions that are beyond the Company's control. There is no
assurance that the various federal, state and local agencies responsible for
granting such licenses, approvals and permits will do so or that, once granted,
will not revoke or fail to renew them. The absence of such licenses, approvals
and permits would adversely affect existing operations and could delay
commencement of or prohibit certain business operations proposed by the Company.
See "Business -- Governmental Regulation."
 
     The wireless communications industry also is subject to continually
evolving regulation. There are a number of issues on which regulation has been
or in the future may be suggested, including the effect of wireless
communications equipment on medical equipment and devices, electromagnetic
interference and cancer, as well as interference between types of wireless
systems. As new
 
                                       20
<PAGE>   21
 
regulations are promulgated on these subjects or other subjects, the Company may
be required to modify its business plans or operations in order to comply with
any such regulations. There can be no assurance that the Company will be able to
do so in a cost effective manner, if at all. See "-- Radio Frequency Emission
Concerns; Medical Device Interference" and "Business -- Governmental
Regulation."
 
RADIO FREQUENCY EMISSION CONCERNS; MEDICAL DEVICE INTERFERENCE
 
     Media reports have suggested that certain radio frequency ("RF") emissions
from wireless handsets may be linked to various health concerns, including
cancer, and may interfere with various electronic medical devices, including
hearing aids and pacemakers. Concerns over RF emissions may have the effect of
discouraging the use of wireless handsets, which could have an adverse effect
upon the Company's business. The FCC has a rulemaking proceeding pending to
update the guidelines and methods it uses for evaluating RF emissions from radio
equipment, including wireless handsets. While the proposal would impose more
restrictive standards on RF emissions from lower power devices such as wireless
handsets, it is believed that all wireless handsets currently marketed by the
Company and in use by the Company's subscribers already comply with the new
proposed standards.
 
     Certain interest groups have requested that the FCC investigate claims that
the GSM technology poses health concerns and causes interference with hearing
aids and other medical devices. The Center for the Study of Electromagnetic
Compatibility at the University of Oklahoma, which was founded in 1994 with
funds from the wireless industry, is studying this issue and recently released
its findings with respect to the first phase of its study. Such phase of the
study, which was designed to examine extreme conditions, found that digital
technologies cause interference with hearing aids in certain instances. In
addition, the Personal Communications Industry Association ("PCIA") announced in
July 1995 that it was undertaking an industry-wide study to gather information
on possible PCS interference with medical devices for all PCS standards. There
can be no assurance that the findings of such studies will not have an adverse
effect on the Company's business (including its use of GSM technology) or that
such findings will not lead to governmental regulations that will have an
adverse effect on the Company's business. See "Business -- Governmental
Regulation."
 
FINALITY OF PCS AUCTIONS
 
     Through the FCC auction concluded in 1995, the Company acquired broadband
PCS licenses for the following MTAs: Honolulu, Salt Lake City, Portland, Des
Moines/Quad Cities, El Paso/Albuquerque and Oklahoma City. In January 1996, the
Company entered into an agreement to purchase a broadband PCS license for the
Denver MTA. Although all of the MTA PCS licenses, including those of the
Company, have been awarded by the FCC and the holders of the licenses are
permitted to construct their PCS systems and commence operations, the licenses
have not been issued by a grant that is "final" (i.e., not subject to
administrative reconsideration or administrative or judicial review) because of
certain actions before the FCC challenging the validity of the auction. These
actions fall into two categories: (i) those stemming from the November 9, 1995
decision of the United States Court of Appeals for the Sixth Circuit in
Cincinnati Bell Telephone Co. v. FCC, 69 F.3d 752 (which held that the FCC's
cellular eligibility restriction and twenty percent bright line cellular
attribution standard were arbitrary and remanded the rules to the FCC for
further proceedings), and (ii) those claiming that the delay in the C Block
auction gave the A and B Block PCS licensees an unfair headstart over subsequent
licensees. The Cincinnati Bell decision raises a possibility that all of the PCS
auctions could be invalidated, including the A and B Blocks. As to the actions
claiming unfair headstart, the FCC recently affirmed the grants of the A and B
Block licenses. The time for filing an appeal or petition for reconsideration of
the FCC's affirmance of the grants ended on May 1, 1996, and no appeals or
petitions for reconsideration have been filed in the appropriate court or with
the FCC. As a result of the challenges, although it currently appears unlikely,
the Company could lose its PCS licenses or have adverse conditions imposed on
them, and in such event the loss resulting from any adverse conditions or, in
the case of license revocation, from its costs and expenses in bidding for and
obtaining the licenses and in beginning the site acquisition and build-out for
its PCS systems could have a material adverse effect on the Company. See
"Business -- Governmental Regulation." In addition, all licenses which were the
subject of the
 
                                       21
<PAGE>   22
 
recently completed C Block auction are subject to completion of acquisition
requirements and FCC grant. See "The Company -- Recent Developments" and
"Business -- Governmental Regulation."
 
DEPENDENCE UPON KEY PERSONNEL
 
     The Company will be dependent to a large degree on the services of Mr.
Stanton, as Chairman of the Board and Chief Executive Officer, and other current
members of management. The Company and Mr. Stanton have entered into an
employment agreement which provides that Mr. Stanton's employment may be
terminated at any time by the Company, specifies base compensation of $180,000
per year with a targeted annual bonus of 100% of the base compensation, as
determined by the Board of Directors. The Board of Directors may, in its
discretion, increase Mr. Stanton's compensation, either permanently or for a
limited period, if the Board of Directors shall deem it advisable in order to
fairly compensate Mr. Stanton for the value of his services. Severance is
payable under the agreement in the event Mr. Stanton's employment with the
Company is involuntarily terminated for other than Cause (as defined in the
agreement) in an amount equal to any accrued targeted bonus through the date of
termination, 12 months base salary and 12 months annual targeted bonus. The
Company will also make specified insurance benefit payments on behalf of Mr.
Stanton and his dependents for 12 months following involuntary termination. In
addition, in such event unvested stock options become vested in accordance with
a schedule provided in the agreement; however, Mr. Stanton currently holds no
stock options. In the event of a voluntary termination or a termination for
Cause, no severance is payable by the Company. In addition, the agreement
provides that during the term of the agreement and for one year following the
termination of Mr. Stanton's employment for any reason, Mr. Stanton may not
engage in a business which is substantially the same as or similar to the
business of the Company; provided, that such prohibition shall not preclude Mr.
Stanton's investment in other companies engaged in the wireless communications
business or his ability to serve as a director of other companies in the
wireless communications business, in each case subject to his fiduciary
obligations as a director of the Company.
 
     Loss of the services of Mr. Stanton or other members of management could
have a material adverse effect on the business of the Company and qualified
replacements may be difficult or impossible to find or retain. An event of
default under the Credit Facility would occur if Mr. Stanton (or a suitable
replacement) ceases, for any reason, to be the Chairman of the Company's Board
of Directors. See "Description of Indebtedness" and "Management -- Employment
Agreements."
 
SEASONALITY
 
     The Company, and the wireless communications industry in general, have
historically experienced significant subscriber growth during the fourth
calendar quarter. Accordingly, during such quarter the Company experiences
greater losses on equipment sales and increases in sales and marketing expenses.
The Company has historically experienced highest usage and revenue per
subscriber during the summer months. The Company expects these trends to
continue. See "Management's Discussion and Analysis of Financial Condition and
Results of Operations -- Seasonality."
 
NO PRIOR MARKET FOR SENIOR SUBORDINATED NOTES
 
     There has been no public market for the Senior Subordinated Notes prior to
this Debt Offering. The Underwriters have advised the Company that each of them
presently intends to make a market in the Senior Subordinated Notes, although
none of them is obligated to do so, and each of them may discontinue any
market-making activities with respect to the Senior Subordinated Notes at any
time without notice. There can be no assurance that an active public market for
the Senior Subordinated Notes will develop or be maintained. If an active
trading market for the Senior Subordinated Notes does not develop, the market
price and liquidity of the Senior Subordinated Notes may be adversely affected.
The liquidity of, and trading markets for, the Senior Subordinated Notes may
also be adversely affected by declines in the market for high yield securities
generally and by the financial performance of the Company.
 
                                       22
<PAGE>   23
 
                                  THE COMPANY
 
     Western Wireless provides wireless communications services in the western
United States. The Company owns or has the right to acquire 80 cellular and PCS
licenses for a geographic area covering approximately 25.5 million pops and 41%
of the geography in the continental United States. The Company owns and operates
cellular communications systems in 57 RSAs, including one RSA which it has the
right to acquire, and 16 MSAs with an aggregate population of approximately 6.0
million persons. In its cellular markets, the Company uses the CELLULAR ONE
brand name and currently serves over 240,000 subscribers.
 
     Through the FCC auction concluded in 1995, the Company acquired broadband
PCS licenses for six MTAs with an aggregate population of over 15.1 million
persons -- Honolulu, Salt Lake City, Portland, Des Moines/Quad Cities, El
Paso/Albuquerque and Oklahoma City -- for an aggregate purchase price of $144
million. In January 1996, the Company agreed to acquire a broadband PCS license
for the Denver MTA from GTE for a purchase price of $66 million. The Company's
seven PCS licenses cover markets with an aggregate population of approximately
19.5 million persons, including approximately 4.4 million persons covered by the
Denver MTA. In all of its PCS markets the Company intends to use its proprietary
VoiceStream brandname. In February 1996, the Company's PCS system in the
Honolulu MTA became the first auction-awarded PCS system to commence commercial
operations in the United States.
 
     The wireless communications industry is in a period of tremendous growth in
the United States. Since its introduction in 1983, commercial cellular telephone
service has grown dramatically and now dominates the wireless communications
market. The Company has experienced rapid growth of its cellular operations,
having increased its cellular subscriber base to 239,200 at March 31, 1996 from
13,700 at January 1, 1993. Service revenues grew to $135.1 million in 1995 from
$18.4 million in 1993. The Company believes the wireless communications market
will continue to grow due to enhanced service offerings, the emergence of PCS
systems, increased awareness of the productivity, convenience and security
benefits associated with wireless communications services and anticipated
declines in pricing for its services. The Company believes it is well positioned
to take advantage of these growth opportunities as a result of its existing
operations and systems infrastructure, wide geographic coverage area and the
experience and expertise of its management team. See "Business" and
"Management."
 
     The Company is a Washington corporation which is the successor to a
Delaware corporation incorporated in January 1994. The Company's principal
executive offices are located at 2001 N.W. Sammamish Road, Issaquah, Washington
98027, and its telephone number is (206) 313-5200.
 
RECENT DEVELOPMENTS
 
     On May 6, 1996, the FCC completed its C Block auction of licenses to
provide broadband PCS services in 493 Basic Trading Areas ("BTAs"). The Company
holds a 49.9% limited partnership interest in Cook Inlet Western Wireless PV/SS
PCS, L.P. ("Cook Inlet PCS") which was the high bidder for licenses for the
following BTAs: Tulsa, Oklahoma; Spokane, Washington; Yakima, Washington;
Wichita Falls, Texas; Wenatchee, Washington; Sherman-Denison, Texas; Walla
Walla, Washington/Pendleton, Oregon; Muskogee, Oklahoma; Worthington, Minnesota;
Aberdeen, Washington; Port Angeles, Washington; Coffeyville, Kansas and
Bartlesville, Oklahoma. The foregoing BTAs contain aggregate pops of
approximately 2.9 million (based on 1990 U.S. Census Bureau population figures)
and the licenses will be acquired by Cook Inlet PCS (subject to FCC grant) for
an aggregate cost of $67.7 million, or an average cost per pop of $23.65. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations -- Liquidity and Capital Resources" and "Business -- PCS Operations."
 
                                       23
<PAGE>   24
 
                                USE OF PROCEEDS
 
     The net proceeds to the Company from the Debt Offering are estimated to be
approximately $193.1 million, after deducting underwriting discount and
estimated offering expenses payable by the Company. The net proceeds to the
Company from the sale of the shares of Class A Common Stock in the Offerings are
estimated to be approximately $198.5 million ($235.0 million if the
Underwriters' over-allotment options in the Offerings are exercised in full),
after deducting underwriting discounts and estimated offering expenses payable
by the Company. The Company intends to use the proceeds from the Offerings and
the Debt Offering as follows: (i) to finance a portion of the build-out of the
Company's PCS business in its PCS markets in the amount of approximately $202.7
million during the remainder of 1996; (ii) to pay for the purchase of the Denver
MTA license from GTE in the amount of $66.0 million (or $33.0 million if the
Company exercises its right to pay $33.0 million of the purchase price by
delivery of a promissory note having a maturity date 18 months from the closing
date); (iii) to fund expansion of the Company's existing cellular operations in
the amount of approximately $51.5 million during the remainder of 1996; and (iv)
the remainder for general corporate purposes, including possible future
acquisitions and working capital. Prior to their use, $202.0 million of the net
proceeds from the Offerings and the Debt Offering will be used to repay
revolving credit indebtedness under the Credit Facility. As of March 31, 1996,
approximately $402.0 million was outstanding under the Credit Facility with a
weighted average interest rate (including commitment fees) of 7.8% and a
weighted average maturity of 6.3 years. Net proceeds from the Offering and the
Debt Offering will be invested in short-term, investment grade, interest-bearing
securities pending such uses. See "Description of Indebtedness."
 
                                       24
<PAGE>   25
 
                                 CAPITALIZATION
 
     The following table sets forth the capitalization of the Company at March
31, 1996, and as adjusted to give effect to the sale by the Company and the
Selling Shareholders of the shares of Class A Common Stock in the Offerings
(after deducting underwriting discounts and estimated offering expenses payable
by the Company), the sale of the Senior Subordinated Notes in the Debt Offering
and the application of the net proceeds therefrom for working capital and to
repay revolving credit indebtedness. See "Use of Proceeds."
 
<TABLE>
<CAPTION>
                                                                          MARCH 31, 1996
                                                                     -------------------------
                                                                      ACTUAL       AS ADJUSTED
                                                                     ---------     -----------
                                                                     (DOLLARS IN THOUSANDS)
<S>                                                                  <C>           <C>
Cash and cash equivalents..........................................  $   6,204      $  190,107
                                                                     =========       =========
Long-term debt:
  Credit Facility:
     Revolver......................................................  $ 402,000
     Term..........................................................                 $  200,000
  NORTEL Facility..................................................     33,800          33,800
  Senior Subordinated Notes........................................                    200,000
  Other............................................................      2,680           2,680
                                                                     ---------       ---------
     Total long-term debt..........................................    438,480         436,480
                                                                     ---------       ---------
Shareholders' equity(1):
  Preferred Stock, no par value, 50,000,000 shares authorized; no
     shares issued and outstanding.................................
  Common Stock, no par value, 300,000,000 shares authorized
     Class A, no shares issued and outstanding and 11,000,000 as
      adjusted and Class B, 58,731,111 shares issued and
      outstanding and 56,745,911 as adjusted.......................    334,675         533,153
  Deferred compensation............................................     (1,714)         (1,257)
  Deficit..........................................................   (102,698)       (103,155)
                                                                     ---------       ---------
     Total shareholders' equity....................................    230,263         428,741
                                                                     ---------       ---------
Total capitalization...............................................  $ 668,743      $  865,221
                                                                     =========       =========
</TABLE>
 
- ---------------
(1) Does not include (i) 3,664,878 shares of Class B Common Stock issuable upon
    exercise of outstanding options, (ii) 2,186,360 shares of Class A Common
    Stock reserved for issuance pursuant to future option grants under the
    Company's stock option plan, (iii) up to 327,882 shares of Class B Common
    Stock issuable upon exercise of exchange rights exercisable no sooner than
    2001 issued to the Company's partners in Cook Inlet PCS or (iv) 8,860 shares
    of Class A Common Stock (based on the fair market value of the stock of
    Western Wireless International Corporation on the date hereof) issuable
    under the Horwitz Agreement (as defined in "Certain Transactions"). Class B
    Common Stock actually outstanding at March 31, 1996 consists of shares of
    common stock, par value $0.001 per share, which was reclassified in May 1996
    into shares of Class B Common Stock, no par value. See "Certain
    Transactions" and "Description of Capital Stock."
 
                                       25
<PAGE>   26
 
                      SELECTED CONSOLIDATED FINANCIAL DATA
 
     The following table sets forth certain selected consolidated financial and
operating data for the Company as of and for each of the three years in the
period ended December 31, 1995, which was derived from the Company's
consolidated financial statements and notes thereto that have been audited by
Arthur Andersen LLP, independent public accountants. The table also sets forth
certain unaudited selected consolidated financial and operating data for the
Company as of March 31, 1996 and for the three months ended March 31, 1996 and
1995, as of and for the nine months ended December 31, 1992, as of and for the
three months ended March 31, 1992 and as of and for the year ended December 31,
1991. The information as of March 31, 1996 and for the three months ended March
31, 1996 and 1995 is unaudited but in the opinion of the Company reflects all
adjustments necessary for the fair presentation of the Company's financial
position and results of operations for such periods, and may not be indicative
of the results of operations for a full year. MCLP, a predecessor of the
Company, was not formed until October 1992. In March 1992, GCC reorganized under
Chapter 11 of the U.S. Bankruptcy Code and, as part of the reorganization, GCC
adopted fresh-start reporting in conformity with procedures specified by the
American Institute of Certified Public Accountants Statement of Position 90-7.
Accordingly, the financial data of the Company prepared as of March 31, 1992 and
for subsequent periods are stated on a basis different from, and are not
comparable to, financial data for prior dates and periods. All financial data
relating to the Company herein with respect to periods after the date of the
Business Combination reflect the combined operations of GCC and MCLP and all
such data with respect to prior periods reflect only the operations of GCC,
which, for accounting purposes, is considered Western Wireless Corporation's
predecessor. Accordingly, the financial data of the Company for periods
subsequent to the Business Combination are not comparable to financial data for
prior periods. All the data should be read in conjunction with "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
the Company's consolidated financial statements and notes thereto. See Note 12
to the Company's consolidated financial statements for pro forma information
presenting the results of operations of the Company as if the Business
Combination occurred on January 1, 1993, and see the consolidated financial
statements of MCLP included herein for financial information of MCLP prior to
the Business Combination.
 
<TABLE>
<CAPTION>
                                 THREE MONTHS                                                   NINE        THREE
                                     ENDED                                                     MONTHS      MONTHS        YEAR
                                   MARCH 31,                 YEAR ENDED DECEMBER 31,           ENDED        ENDED       ENDED
                            -----------------------     ----------------------------------  DECEMBER 31,  MARCH 31,  DECEMBER 31,
                              1996          1995          1995         1994         1993        1992        1992         1991
                            ---------     ---------     --------     --------     --------  ------------  ---------  ------------
                                                        (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                         <C>           <C>           <C>          <C>          <C>       <C>           <C>        <C>
CONSOLIDATED STATEMENTS OF
  OPERATIONS DATA:
Revenues:
  Subscriber revenues.....  $ 35,337      $ 18,967      $105,430     $ 38,838     $ 11,105    $  4,861     $ 1,072     $  3,392
  Roamer revenues.........     6,757         4,802        29,660       16,746        7,285       4,468         881        2,760
  Equipment sales and
    other revenue.........     3,941         2,315        11,465        7,524        2,344       1,208         262          883
                            --------      --------      --------     --------     --------     -------     -------     --------
    Total revenues........    46,035        26,084       146,555       63,108       20,734      10,537       2,215        7,035
                            --------      --------      --------     --------     --------     -------     -------     --------
Operating expenses:
  Cost of service.........     8,815         5,786        27,686       13,303        4,310       2,730         655        2,840
  Cost of equipment
    sales.................     6,354         3,870        20,705       11,446        3,533       1,818         400        1,113
  General and
    administrative........    12,270         6,254        31,253       15,226        6,253       5,048       1,156        5,226
  Sales and marketing.....    13,491         7,164        41,390       18,553        6,101       3,074         812        2,948
  Depreciation and
    amortization..........    15,610        10,776        49,456       25,670        5,399       3,746       2,787       12,276
  Provision for
    restructuring costs...                                              2,478                                             3,137
                            --------      --------      --------     --------     --------     -------     -------     --------
    Total operating
      expenses............    56,540        33,850       170,490       86,676       25,596      16,416       5,810       27,540
                            --------      --------      --------     --------     --------     -------     -------     --------
Operating loss............   (10,505)       (7,766)      (23,935)     (23,568)      (4,862)     (5,879)     (3,595)     (20,505)
                            --------      --------      --------     --------     --------     -------     -------     --------
Other income (expense):
  Interest and financing
    expense...............    (8,134)       (5,027)      (25,428)     (10,659)      (2,242)     (1,666)       (169)      (8,273)
  Gain (loss) on
    dispositions, net.....                                  (573)       6,202       10,102       1,876       4,024      (14,404)
  Other, net..............        65           330           627        2,065          331         130        (189)      (1,116)
                            --------      --------      --------     --------     --------     -------     -------     --------
Income (loss) before
  extraordinary items.....   (18,574)      (12,463)      (49,309)     (25,960)       3,329      (5,539)         71      (44,298)
Extraordinary items.......                                (6,645)                                           63,569
                            --------      --------      --------     --------     --------     -------     -------     --------
    Net income (loss).....  $(18,574)     $(12,463)     $(55,954)    $(25,960)    $  3,329    $ (5,539)    $63,640     $(44,298)
                            ========      ========      ========     ========     ========     =======     =======     ========
</TABLE>
 
                                       26
<PAGE>   27
 
<TABLE>
<CAPTION>
                          THREE MONTHS                                                          NINE        THREE
                              ENDED                                                            MONTHS      MONTHS        YEAR
                            MARCH 31,                     YEAR ENDED DECEMBER 31,              ENDED        ENDED       ENDED
                    -------------------------     ----------------------------------------  DECEMBER 31,  MARCH 31,  DECEMBER 31,
                       1996           1995           1995           1994           1993         1992        1992         1991
                    ----------     ----------     ----------     ----------     ----------  ------------  ---------  ------------
                                                    (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA)
<S>                 <C>            <C>            <C>            <C>            <C>          <C>           <C>         <C>
Share data:
  Income (loss)
    per share
    before
    extraordinary
    item..........  $    (0.31)    $    (0.24)    $    (0.87)    $    (0.59)    $     0.10   $    (0.22)      *           *
  Per share effect
    of
    extraordinary
    item..........                                     (0.12)                                                 *           *
                    ----------     ----------     ----------     ----------     ----------   ----------    -------     --------
    Net income
      (loss) per
      share.......  $    (0.31)    $    (0.24)    $    (0.99)    $    (0.59)    $     0.10   $    (0.22)      *           *
                    ==========     ==========     ==========     ==========     ==========   ==========    =======     ========
  Weighted average
    common shares
    and common
    equivalent
    shares
    outstanding...  59,486,512     52,363,838     56,469,990     43,949,101     32,253,303   25,665,437       *           *
                    ==========     ==========     ==========     ==========     ==========   ==========    =======     ========
</TABLE>
 
- ---------------
 * Not meaningful
 
<TABLE>
<CAPTION>
                                                                     DECEMBER 31,
                                      MARCH 31,   ---------------------------------------------------   MARCH 31,    DECEMBER 31,
                                        1996         1995         1994         1993          1992          1992          1991
                                     ----------   ----------   ----------   ----------   ------------   ----------   ------------
                                                                        (DOLLARS IN THOUSANDS)
<S>                                  <C>          <C>          <C>          <C>           <C>           <C>           <C>
CONSOLIDATED BALANCE
  SHEETS DATA:
Current assets.....................  $   41,697   $   37,508   $   36,769   $   14,686    $    8,098    $    4,685    $    2,469
Property and equipment, net........     231,488      193,692      120,648       48,591        27,528        20,984        23,076
Licensing costs and other
  intangible assets, net...........     455,371      417,971      211,309       86,270        43,873        41,941        11,945
Other assets.......................       8,890        9,857        1,468        6,219         5,522         2,083         8,133
                                     ----------   ----------   ----------   ----------    ----------    ----------    ----------
    Total assets...................  $  737,446   $  659,028   $  370,194   $  155,766    $   85,021    $   69,693    $   45,623
                                     ==========   ==========   ==========   ==========    ==========    ==========    ==========
Current liabilities................  $   68,703   $   55,936   $   39,214   $   16,447    $    5,806    $    5,373    $   19,580
Long-term debt, net of current
  portion..........................     438,480      362,487      200,587       53,430        14,893        20,086        85,460
Minority interests in equity of
  consolidated subsidiary..........                                 3,376
Shareholders' equity
  (deficiency).....................     230,263      240,605      127,017       85,889        64,322        44,234       (59,417)
                                     ----------   ----------   ----------   ----------    ----------     ---------    ----------
    Total liabilities and
      shareholders' equity.........  $  737,446   $  659,028   $  370,194   $  155,766    $   85,021     $  69,693    $   45,623
                                     ==========   ==========   ==========   ==========    ==========     =========    ==========
OTHER DATA:
Cellular pops(1)...................   6,030,208    5,764,152    5,240,702    2,190,104     1,749,999     1,579,051     1,712,519
Ending cellular subscribers........     239,200      209,500      112,800       30,000        13,700         8,300         7,700
EBITDA(2)..........................  $    5,105   $   25,521   $    2,102   $      537    $   (2,133)   $     (808)   $   (8,229)
Ratio of earnings to fixed
  charges(3).......................           *            *            *         2.22             *          1.33             *
CASH FLOWS PROVIDED BY (USED IN):
  Operating activities.............  $     (219)  $     (745)  $     (988)  $     (255)   $   (1,490)   $   (2,376)   $  (11,284)
  Investing activities.............  $  (78,949)  $ (293,579)  $  (70,190)  $  (32,535)   $  (13,159)   $   12,953    $   (7,412)
  Financing activities.............  $   76,800   $  295,109   $   70,777   $   36,212    $   16,552    $   (8,131)   $   18,397
</TABLE>
 
- ---------------
 *  Not meaningful
(1) Based upon 1995 estimates by Equifax for 1995. For periods between 1990 and
    1995, the Company has evenly applied Equifax's growth factors from 1990 to
    1995 to the 1990 U.S. Census Bureau population figures. See
    "Business -- Markets and Systems."
(2) EBITDA represents operating income (loss) from operations before interest,
    taxes and depreciation and amortization. EBITDA is a measure commonly used
    in the industry but is not prepared in accordance with GAAP and should not
    be considered as a measurement of net cash flows from operating activities.
    In 1994 and 1991, the Company recorded provisions for restructuring costs of
    $2.5 million and $3.1 million, respectively. EBITDA before such provisions
    for restructuring costs would have been $4.6 million and $5.1 million in
    1994 and 1991, respectively.
(3) The ratio of earnings to fixed charges is determined by dividing the sum of
    earnings (loss) before extraordinary items, interest and financing expense,
    amortization of deferred financing costs and the portion of rents
    representative of the interest factor by fixed charges. Fixed charges
    consist of the sum of interest and financing expense, amortization of
    deferred financing costs, capitalized interest and the portion of rents
    representative of the interest factor. The ratio of earnings to fixed
    charges is not meaningful for periods that result in a deficit. For the
    periods indicated above, earnings were inadequate to cover fixed charges and
    the deficiency of earnings to fixed charges was $18.6 million for the three
    months ended March 31, 1996 and $49.7 million and $26.0 million for the
    years ended December 31, 1995 and 1994, respectively, and $5.5 million for
    the nine months ended December 31, 1992 and $44.3 million for the year ended
    December 31, 1991. See "Risk Factors -- High Leverage; Debt Service;
    Restrictive Covenants."
 
                                       27
<PAGE>   28
 
                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
     The following discussion and analysis should be read in conjunction with
the Company's consolidated financial statements and notes thereto and other
financial information included elsewhere in this Prospectus.
 
OVERVIEW
 
     The Company provides wireless communications services in the western United
States through the ownership and operation of cellular communications systems in
73 RSAs and MSAs, including one RSA which the Company has the right to acquire.
The Company has acquired PCS licenses in six MTAs. In January 1996, the Company
agreed to acquire a PCS license for the Denver MTA. In February 1996, the
Company's PCS system in the Honolulu MTA became the first auction-awarded PCS
system to commence commercial operations in the United States.
 
     Western Wireless Corporation was formed in July 1994 as the result of the
Business Combination among various companies, including MCLP and GCC. GCC
commenced operations in 1989 and MCLP was formed in 1992. As a result of the
Business Combination and a series of related transactions, Western Wireless
Corporation became the owner of all of the issued and outstanding shares of
common stock of GCC and the owner of all of the assets of MCLP. The Business
Combination constituted an acquisition of MCLP by GCC for accounting purposes.
As a result, all financial data relating to the Company herein with respect to
periods after the date of the Business Combination reflects the combined
operations of GCC and MCLP and all such data with respect to prior periods
reflects only the operations of GCC, which, for accounting purposes, is
considered Western Wireless Corporation's predecessor. Accordingly, the
financial data of the Company for periods subsequent to the Business Combination
are not comparable to financial data for prior periods. See Note 12 to the
Company's consolidated financial statements for pro forma information presenting
the results of operations of the Company as if the Business Combination occurred
on January 1, 1993, and see the consolidated financial statements of MCLP
included herein for financial information of MCLP prior to the Business
Combination.
 
     The Company has operated the cellular systems in its markets, on average,
for approximately three years and has experienced rapid growth during such
periods. The Company's cellular subscribers and penetration were 239,200 and
4.0%, respectively, at March 31, 1996 compared to 13,700 and 0.8%, respectively,
at January 1, 1993. The Company intends to continue to increase its total number
of subscribers in its cellular markets, but expects the rate of growth in
subscriber penetration to slow.
 
     The Company's revenues primarily consist of subscriber revenues (including
access charges and usage charges), roamer revenues (fees charged for providing
services to subscribers of other cellular communications systems when such
subscribers, or "roamers," place or receive a phone call within one of the
Company's service areas) and equipment sales. The majority of the Company's
revenues are derived from subscriber revenues. The Company had no revenues from
its paging or PCS systems prior to February 1, 1996 and February 29, 1996,
respectively. Revenues from paging systems, which are included in other revenue,
are expected to account for less than 3% of the Company's total revenues in
1996. The Company expects to continue to sell cellular and PCS handsets below
cost and regards these losses as a cost of building its subscriber base.
 
     Average monthly subscriber revenue per subscriber from its cellular
operations increased to $57.25 in 1995 compared to $49.72 in 1993. The Company
believes its generally favorable average monthly subscriber revenue per
subscriber reflects its efforts to expand its geographic coverage and focus
subscribers on higher-end rate plans, and reflects the positive characteristics
for wireless communications in RSAs and small MSAs. The Company expects that the
average monthly subscriber revenue per subscriber from its cellular operations
may decline due to a number of
 
                                       28
<PAGE>   29
 
factors, including the addition of new subscribers which may have lower usage
rates, potential price decreases and increased competition.
 
     Cost of service consists of the cost of providing wireless service to
subscribers, primarily including costs to access local exchange and long
distance carrier facilities and maintain the Company's wireless network. General
and administrative expenses include the costs associated with billing a
subscriber and the administrative cost associated with maintaining subscribers,
including customer service, accounting and other centralized functions. General
and administrative expenses also include provisions for unbillable fraudulent
roaming charges and subscriber bad debt. Sales and marketing costs include costs
associated with acquiring a subscriber, including direct and indirect sales
commissions, salaries, all costs of sales offices and retail locations,
advertising and promotional expenses. Depreciation and amortization includes
primarily depreciation expense associated with the Company's property and
equipment in service and amortization associated with its wireless licenses for
operational markets. The Company amortizes licensing costs associated with PCS
systems once they become operational.
 
     Certain headquarter costs, including customer service, accounting and other
centralized functions, are incurred on behalf of all of the Company's
operations. These costs are allocated to those operations in a manner which
reflects management's judgment as to the nature of the activity causing those
costs to be incurred.
 
     Cellular EBITDA was $28.9 million in 1995 compared to $0.5 million in 1993.
However, the Company expects a decline in consolidated EBITDA as it develops,
constructs and operates its PCS systems and seeks aggressively to build its PCS
subscriber base. To the extent that the time to complete the PCS build-out is
faster or the costs are greater than expected, operating losses will increase
and consolidated EBITDA may be negative for some periods. The Company has
experienced rapid growth in its revenues and assets during the periods set forth
below, which rates of growth will not necessarily continue over the next few
years. The Company has made and expects to make substantial capital expenditures
in connection with the expansion of its wireless communications systems. The
Company's results of operations for the periods described herein will not be
indicative of future performance.
 
     EBITDA represents operating income (loss) from operations before interest,
taxes and depreciation and amortization. EBITDA is a measure commonly used in
the industry but is not prepared in accordance with GAAP and should not be
considered as a measurement of net cash flows from operating activities.
Cellular EBITDA represents EBITDA from the Company's cellular operations.
 
     In the comparisons that follow, the Company has separately set forth
certain information relating to cellular operations (including paging) and PCS
operations. The Company believes that this is appropriate because its cellular
systems have been operating for a number of years while its PCS systems had not
commenced commercial operations until 1996, although the Company incurred
start-up costs beginning in the third quarter of 1995 in connection with such
operations.
 
QUARTER ENDED MARCH 31, 1996 COMPARED TO QUARTER ENDED MARCH 31, 1995
 
     The Company had 239,200 cellular subscribers at March 31, 1996, an increase
of 29,700 or 14.2% from December 31, 1995. At March 31, 1995, the Company had
128,200 cellular subscribers, an increase of 15,400 or 13.7% from December 31,
1994. For the three months ended March 31, 1996 and March 31, 1995, the net
number of cellular subscribers added through cellular system acquisitions were
approximately 5,400 and 0, respectively. Excluding such acquired cellular
subscribers, the percentage of such net cellular subscriber additions through
independent agents and retailers increased to 34% for the three months ended
March 31, 1996 from 27% for the three months ended March 31, 1995 as a result of
the Company's efforts to further expand distribution channels. The Company had
2,200 PCS subscribers at March 31, 1996 as a result of initiating commercial
service in its Honolulu MTA on February 29, 1996.
 
                                       29
<PAGE>   30
 
     REVENUES
 
<TABLE>
<CAPTION>
                                                                 THREE MONTHS ENDED MARCH 31,
                                                                 -----------------------------
                                                                       1996             1995
                                                                 -----------------    --------
                                                                 CELLULAR     PCS     CELLULAR
                                                                 --------    -----    --------
                                                                        (IN THOUSANDS)
<S>                                                              <C>         <C>      <C>
Subscriber revenues..........................................     $35,188     $149     $18,967
Roamer revenues..............................................       6,757                4,802
Equipment sales..............................................       2,695      420       2,315
Other revenues(1)............................................         826
                                                                 --------    -----    --------
  Total revenues.............................................     $45,466     $569     $26,084
                                                                 ========    =====    ========
</TABLE>
 
- ---------------
 
(1) Primarily revenues from paging services.
 
     Cellular subscriber revenues increased to $35.2 million for the three
months ended March 31, 1996 from $19.0 million for the three months ended March
31, 1995. This $16.2 million or 85.3% increase is primarily due to the increased
number of cellular subscribers in the 1996 period. Average monthly cellular
subscriber revenue per subscriber was $51.87 for the three months ended March
31, 1996 compared to $52.80 for the three months ended March 31, 1995. This 1.8%
decrease is a result of a decrease in minutes of use primarily due to unusually
severe weather in the month of January.
 
     PCS subscriber revenues for the three months ended March 31, 1996 were $0.1
million. Due to the single month of operation, no average PCS revenue statistics
are reflected herein.
 
     Roamer revenues were $6.8 million for the three months ended March 31, 1996
compared to $4.8 million for the three months ended March 31, 1995, an increase
of $2.0 million or 41.7%. Growth in the Company's roamer revenues generally
reflects increases in the Company's geographical coverage and market penetration
levels in adjacent markets and the cellular industry as a whole. Roamer revenues
as a percentage of total cellular revenues declined to 14.9% for the three
months ended March 31, 1996 from 18.4% for the three months ended March 31, 1995
as a result of the 85.3% growth in subscriber revenues, which exceeded the 41.7%
increase in roamer revenues. Although the Company expects total roamer revenues
to continue to increase as the Company and the cellular industry grow, it
expects its roamer revenues as a percentage of total revenues to continue to
decline as its subscriber base grows and it reduces roaming rates.
 
     Cellular equipment sales, which consist primarily of handset sales,
increased to $2.7 million for the three months ended March 31, 1996 from $2.3
million for the three months ended March 31, 1995. This $0.4 million or 17.4%
increase is primarily due to the increase in net subscriber additions partially
offset by a decrease in the average handset sales price. PCS equipment sales
were $0.4 million as a result of the commencement of commercial operations in
the Honolulu MTA in February 1996. The Company anticipates continued growth in
equipment sales as a result of increases in net cellular and PCS subscriber
additions and the commencement of commercial operations in its remaining MTAs.
 
     Other revenues, which consist primarily of paging revenues, were $0.8
million for the three months ended March 31, 1996, following the acquisition of
paging operations in February 1996.
 
                                       30
<PAGE>   31
 
     OPERATING EXPENSES
 
<TABLE>
<CAPTION>
                                                                 THREE MONTHS ENDED MARCH 31,
                                                              ----------------------------------
                                                                       1996               1995
                                                              ----------------------     -------
                                                              CELLULAR(1)      PCS       CELLULAR
                                                              -----------     ------     -------
                                                                        (IN THOUSANDS)
<S>                                                           <C>             <C>        <C>
Cost of service...........................................      $ 8,407       $  408     $ 5,786
Cost of equipment sales...................................        5,437          917       3,870
General and administrative................................        9,169        3,101       6,254
Sales and marketing.......................................       11,004        2,487       7,164
Depreciation and amortization.............................       15,160          450      10,776
                                                              -----------     ------     -------
  Total operating expenses................................      $49,177       $7,363     $33,850
                                                              =========       ======     ========
</TABLE>
 
- ---------------
 
(1) Includes expenses attributable to paging services.
 
     PCS operating expenses of $7.4 million for the three months ended March 31,
1996 relate primarily to start-up costs in all of the Company's MTAs and to a
lesser extent to the one month of operations in the Honolulu MTA. Therefore, the
operating expenses for PCS are not representative of future operations.
 
     The comparisons below only relate to the Company's cellular operations
(which include paging operations after February 1, 1996).
 
     Cost of service increased to $8.4 million for the three months ended March
31, 1996 from $5.8 million for the three months ended March 31, 1995. This
increase is primarily attributable to the increased number of subscribers which
resulted in increased costs to access local exchange and long distance carrier
facilities and maintain the Company's expanding wireless network. While cost of
service increased $2.6 million or 44.8%, it decreased as a percentage of service
revenues to 19.6% for the three months ended March 31, 1996 from 24.4% for the
three months ended March 31, 1995, which is primarily due to efficiencies gained
from the growing subscriber base. Service revenues includes subscriber, roamer
and other revenues.
 
     General and administrative costs increased to $9.2 million for the three
months ended March 31, 1996 from $6.3 million for the three months ended March
31, 1995, an increase of $2.9 million or 46.0%, which is primarily attributable
to the increase in the costs associated with supporting the increased subscriber
base. However, these costs continue to decline as a percentage of service
revenues to 21.5% for the three months ended March 31, 1996 from 26.5% for the
three months ended March 31, 1995, primarily due to improved efficiency and as a
result of continuing economies of scale arising from the Business Combination.
 
     Sales and marketing costs increased to $11.0 million for the three months
ended March 31, 1996 from $7.2 million for the three months ended March 31, 1995
primarily due to net subscriber additions. Sales and marketing costs per net
subscriber added decreased to $455 for the three months ended March 31, 1996
from $503 for the three months ended March 31, 1995 primarily attributable to
improved efficiencies. Including the losses on equipment sales, the costs per
net subscriber added decreased to $566 for the three months ended March 31, 1996
from $615 for the three months ended March 31, 1995.
 
     Depreciation expense increased to $9.2 million for the three months ended
March 31, 1996 from $6.5 million for the three months ended March 31, 1995. This
$2.7 million or 41.5% increase is attributable to the expansion of the Company's
cellular systems. Amortization expense increased to $6.0 million for the three
months ended March 31, 1996 from $4.3 million for the three months ended March
31, 1995. This $1.7 million or 39.5% increase is primarily attributable to an
increase in gross
 
                                       31
<PAGE>   32
 
cellular licensing costs and other intangible assets to $341.4 million at March
31, 1996 from $240.1 million at March 31, 1995.
 
     OPERATING LOSS
 
<TABLE>
<CAPTION>
                                                                THREE MONTHS ENDED MARCH 31,
                                                             -----------------------------------
                                                                       1996               1995
                                                             ------------------------    -------
                                                             CELLULAR(1)       PCS       CELLULAR
                                                             -----------     --------    -------
                                                                       (IN THOUSANDS)
<S>                                                          <C>             <C>         <C>
Operating loss...........................................      $(3,711)      $(6,794)    $(7,766)
</TABLE>
 
- ---------------
(1) Includes paging operations.
 
     Total operating loss increased to $10.5 million for the three months ended
March 31, 1996 from $7.8 million for the three months ended March 31, 1995 as a
result of the $6.8 million operating loss attributable to PCS operations offset
by the reduced cellular operating loss. Cellular operating loss improved to $3.7
million for the three months ended March 31, 1996 from $7.8 million for the
three months ended March 31, 1995 due to increased revenues, which exceeded
increases in operating expenses.
 
     OTHER INCOME (EXPENSE)
 
     Interest and financing expense increased to $8.1 million for the three
months ended March 31, 1996 from $5.0 million for the three months ended March
31, 1995. The $3.1 million or 62.0% increase is primarily attributable to an
increase in borrowings, which increased to $438.5 million at March 31, 1996 from
$260.9 million at March 31, 1995, to fund the Company's expansion and capital
expenditures, partially offset by a decrease in the weighted average interest
rate to 8.1% for the three months ended March 31, 1996 from 9.1% for the three
months ended March 31, 1995.
 
     EBITDA
 
<TABLE>
<CAPTION>
                                                                 THREE MONTHS ENDED MARCH 31,
                                                              ----------------------------------
                                                                        1996               1995
                                                              ------------------------    ------
                                                              CELLULAR(1)       PCS       CELLULAR
                                                              -----------     --------    ------
                                                                        (IN THOUSANDS)
<S>                                                           <C>             <C>         <C>
EBITDA....................................................      $11,449       $(6,344)    $3,010
</TABLE>
 
- ---------------
(1) Includes paging operations.
 
     EBITDA improved to $5.1 million for the three months ended March 31, 1996
from $3.0 million for the three months ended March 31, 1995 as a result of
increased cellular EBITDA offset by the $(6.3) million EBITDA attributable to
PCS operations. Cellular EBITDA increased 280% to $11.4 million for the three
months ended March 31, 1996 from $3.0 million for the three months ended March
31, 1995, primarily as a result of increased revenues due to the increased
subscriber base and the related cost efficiencies. As a result, cellular
operating margin (cellular EBITDA as a percentage of cellular service revenues)
increased to 26.6% for the three months ended March 31, 1996 from 12.6% for the
three months ended March 31, 1995. EBITDA is a measure commonly used in the
industry but is not prepared in accordance with GAAP and should not be
considered as a measurement of net cash flows from operating activities.
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1994
 
     The Company had 209,500 cellular subscribers at December 31, 1995, an
increase of 96,700 or 85.7% during 1995. At December 31, 1994, the Company had
112,800 cellular subscribers, an increase of 82,800 or 276% during 1994. In 1995
and 1994, the net number of subscribers added through system acquisitions was
approximately 3,300 and 37,500 (including 29,000 through the acquisition of
MCLP), respectively. Excluding such acquired subscribers, the percentage of such
 
                                       32
<PAGE>   33
 
net subscriber additions through independent agents and retailers was 35% in
1995, which reflects the Company's efforts to further expand distribution
channels.
 
     REVENUES
 
     All revenues below are from cellular operations. The Company commenced
paging operations and PCS commercial operations in February 1996 and therefore
had no PCS or paging revenues in prior years.
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,
                                                                  ---------------------------
                                                                    1995               1994
                                                                  --------           --------
                                                                        (IN THOUSANDS)
<S>                                                               <C>                <C>
Subscriber revenues.............................................  $105,430           $ 38,838
Roamer revenues.................................................    29,660             16,746
Equipment sales.................................................    11,465              7,524
                                                                  --------           --------
  Total revenues................................................  $146,555           $ 63,108
                                                                  =========          ========
</TABLE>
 
     Subscriber revenues increased to $105.4 million in 1995 from $38.8 million
in 1994. This $66.6 million or 172% increase is due primarily to the 85.7%
growth in the number of subscribers (including as a result of the Business
Combination). Average monthly cellular subscriber revenue per subscriber was
$57.25 in 1995, compared to $54.35 in 1994. This $2.90 or 5.3% increase is a
result of the Company's efforts to expand its geographical coverage and focus
subscribers on higher-end rate plans, and reflects the positive characteristics
for wireless communications services in RSAs and small MSAs.
 
     Roamer revenues were $29.7 million in 1995 compared to $16.7 million in
1994, an increase of $13.0 million or 77.8%. Growth in the Company's roamer
revenues generally reflects increases in the Company's geographical coverage
(including as a result of the Business Combination) and market penetration
levels in adjacent markets and the cellular industry as a whole. Roamer revenues
as a percentage of total revenues declined to 20.3% in 1995 from 26.5% in 1994,
as a result of the 172% increase in subscriber revenues which exceeded the 77.8%
increase in roamer revenues.
 
     Equipment sales, which consist primarily of handset sales, increased to
$11.5 million in 1995 from $7.5 million in 1994. This $4.0 million or 53.3%
increase is primarily due to the increase in net subscriber additions (including
as a result of the Business Combination), partially offset by a decrease in the
average handset sales price. The Company anticipates continued growth in
equipment sales as a result of increases in net cellular subscriber additions
and the commencement of commercial operations of its PCS systems.
 
     OPERATING EXPENSES
 
<TABLE>
<CAPTION>
                                                                 YEAR ENDED DECEMBER 31,
                                                             --------------------------------
                                                                    1995               1994
                                                             -------------------     --------
                                                             CELLULAR      PCS       CELLULAR
                                                             --------     ------     --------
                                                                      (IN THOUSANDS)
<S>                                                          <C>          <C>        <C>
Cost of service............................................  $ 27,686                $ 13,303
Cost of equipment sales....................................    20,705                  11,446
General and administrative.................................    28,184     $3,069       15,226
Sales and marketing........................................    41,051        339       18,553
Depreciation and amortization..............................    49,187        269       25,670
Provision for restructuring costs..........................                             2,478
                                                             --------     ------     --------
  Total operating expenses.................................  $166,813     $3,677     $ 86,676
                                                             ========     ======     ========
</TABLE>
 
     Operating expenses in 1995 include $3.7 million of costs relating to the
start-up of PCS commercial operations.
 
                                       33
<PAGE>   34
 
     The comparisons below refer only to the Company's cellular operations.
 
     Cost of service increased to $27.7 million in 1995 from $13.3 million in
1994, primarily as a result of the 85.7% increase in the number of subscribers
(including as a result of the Business Combination), which resulted in increased
costs to access local exchange and long distance carrier facilities and to
maintain the Company's wireless network. While this represents a $14.4 million
or 108% increase for the year, it represents a decrease as a percentage of
service revenues to 20.5% in 1995 from 23.9% in 1994, which is primarily due to
efficiencies gained from the growing subscriber base.
 
     General and administrative costs increased to $28.2 million in 1995 from
$15.2 million in 1994, an increase of $13.0 million or 85.5%, which is primarily
attributable to the increase in the costs associated with supporting the
increased subscriber base (including as a result of the Business Combination).
However, these costs continued to decline as a percentage of service revenues to
20.9% in 1995 from 27.3% in 1994, primarily attributable to improved efficiency.
While the Company has not incurred material fraud or bad debt expenses to date
and continues to develop and invest in measures to minimize such expenses, there
can be no assurance that such expenses will not increase in the future in the
aggregate or as a percentage of total revenues.
 
     Sales and marketing costs increased to $41.1 million in 1995 from $18.6
million in 1994 primarily due to net subscriber additions (including as a result
of the Business Combination), an increase in the Company's use of indirect sales
channels and an increase in churn (subscriber base attrition). For these
reasons, sales and marketing costs per net subscriber added increased to $446 in
1995 from $411 in 1994. Including the losses on equipment sales, the costs per
net subscriber added increased to $546 in 1995 from $497 in 1994.
 
     Depreciation expense was $30.1 million in 1995 compared to $17.0 million in
1994. This $13.1 million or 77.1% increase is attributable to the expansion of
the Company's cellular systems (including as a result of the Business
Combination). Amortization expense increased to $19.1 million in 1995 from $8.7
million in 1994. This $10.4 million or 120% increase is attributable to an
increase in gross cellular licensing costs and other intangible assets to $300.5
million at December 31, 1995 from $223.0 million at December 31, 1994.
 
     Provision for restructuring costs of $2.5 million in 1994 consists of costs
relating to the Business Combination, which primarily relates to the elimination
of duplicative headquarters and other facilities.
 
     OPERATING LOSS
 
<TABLE>
<CAPTION>
                                                                YEAR ENDED DECEMBER 31,
                                                         -------------------------------------
                                                                 1995                 1994
                                                         --------------------     ------------
                                                         CELLULAR       PCS         CELLULAR
                                                         --------     -------     ------------
                                                                    (IN THOUSANDS)
<S>                                                      <C>          <C>         <C>
Operating loss.........................................  $(20,258)    $(3,677)      $(23,568)
</TABLE>
 
     Total operating loss increased to $23.9 million in 1995 from $23.6 million
in 1994 as a result of the $3.7 million operating loss attributable to PCS
operations offset by the improved cellular operating loss. Cellular operating
loss decreased to $20.3 million in 1995 from $23.6 million in 1994. Cellular
operating loss in 1994 included a one-time provision for restructuring costs of
$2.5 million.
 
     OTHER INCOME (EXPENSE); EXTRAORDINARY LOSS; NET OPERATING LOSS
CARRYFORWARDS
 
     Interest and financing expense increased to $25.4 million in 1995 from
$10.7 million in 1994. The $14.7 million or 137% increase is primarily
attributable to an increase in borrowings to $362.5 million at December 31, 1995
from $211.5 million at December 31, 1994, to fund the Company's expansion and
capital expenditures. The weighted average interest rate was 9.2% in 1995 and
1994.
 
                                       34
<PAGE>   35
 
     The $6.2 million gain in 1994 on dispositions represents gains associated
with the exchange or sale of certain cellular systems. Such gains are
nonrecurring.
 
     Extraordinary loss on early extinguishment of debt of $6.6 million in 1995
represents the charge for the unamortized portion of financing costs incurred in
connection with the refinancing of the Company's then outstanding credit
facility.
 
     The Company had available at December 31, 1995 net operating loss
carryforwards ("NOLs") of approximately $94 million which will expire in the
years 2002 through 2010. The Company may be limited in its ability to use these
carryforwards in any one year due to ownership changes that preceded the
Business Combination. Approximately $17 million of such NOLs are subject to such
limitations, which under current rules will result in an annual limit of $2.8
million. Any amount of NOLs subject to such limitation that the Company is not
able to use in any one year may be used in subsequent years prior to the
expiration thereof. There is currently no limitation on the remaining $77
million. Therefore, in the opinion of management, all NOLs will be utilized
prior to their expiration. See Note 10 of notes to the Company's consolidated
financial statements.
 
     EBITDA
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,
                                                               ---------------------------------
                                                                       1995               1994
                                                               --------------------     --------
                                                               CELLULAR       PCS       CELLULAR
                                                               --------     -------     --------
                                                                        (IN THOUSANDS)
<S>                                                            <C>          <C>         <C>
EBITDA.......................................................  $ 28,929     $(3,408)     $ 2,102
</TABLE>
 
     EBITDA improved to $25.5 million for the year ended December 31, 1995 from
$2.1 million for the year end December 31, 1994, as a result of increased
cellular EBITDA offset by the negative $3.4 million EBITDA attributable to PCS
operations. Cellular EBITDA increased to $28.9 million in 1995 from $2.1 million
in 1994, primarily as a result of the increased subscriber base and the related
cost efficiencies (including as a result of the Business Combination). As a
result, cellular operating margin (cellular EBITDA as a percentage of cellular
service revenues) increased to 21.4% in 1995 from 3.8% in 1994. EBITDA is a
measure commonly used in the industry but is not prepared in accordance with
GAAP and should not be considered as a measurement of net cash flows from
operating activities. In 1994, the Company recorded a provision for
restructuring costs of $2.5 million. EBITDA before provision for restructuring
costs would have been $4.6 million in 1994.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1993
 
     The Company had 112,800 cellular subscribers at December 31, 1994 an
increase of 82,800 or 276% during 1994. At December 31, 1993, the Company had
30,000 subscribers, an increase of 16,300 or 119% during 1993. In 1994 and 1993,
the number of net subscribers added through system acquisitions was
approximately 37,500 (including 29,000 through the acquisition of MCLP) and
2,600, respectively.
 
     REVENUES
 
<TABLE>
<CAPTION>
                                                                     YEAR ENDED DECEMBER 31,
                                                                  -----------------------------
                                                                     1994               1993
                                                                  ----------         ----------
<S>                                                               <C>                <C>
Subscriber revenues.............................................   $ 38,838           $ 11,105
Roamer revenues.................................................     16,746              7,285
Equipment sales.................................................      7,524              2,344
                                                                    -------            -------
          Total revenues........................................   $ 63,108           $ 20,734
                                                                    =======            =======
</TABLE>
 
     Subscriber revenues increased to $38.8 million in 1994 from $11.1 million
in 1993. This $27.7 million or 250% increase is primarily due to the 276% growth
in the number of subscribers (including as a result of the Business
Combination). Average monthly cellular subscriber revenue per
 
                                       35
<PAGE>   36
 
subscriber was $54.35 in 1994, compared to $49.72 in 1993. This $4.63 or 9.3%
increase is a result of the Company's efforts to expand its geographical
coverage and focus subscribers on higher-end rate plans, and reflects the
positive characteristics for wireless communications services in RSAs and MSAs.
 
     Roamer revenues were $16.7 million in 1994 compared to $7.3 million in
1993, an increase of $9.4 million or 129%. Growth in the Company's roamer
revenues generally reflects increases in the Company's geographical coverage
(including as a result of the Business Combination) and market penetration
levels in adjacent markets and the cellular industry as a whole. Roamer revenues
as a percentage of total revenues declined to 26.5% in 1994 from 35.3% in 1993
as a result of the 250% increase in subscriber revenues, which exceeded the 129%
increase in roamer revenues.
 
     Equipment sales revenues increased to $7.5 million in 1994 from $2.3
million in 1993. This $5.2 million or 226% increase is primarily due to the
increase in net subscriber additions (including as a result of the Business
Combination).
 
     OPERATING EXPENSES
 
<TABLE>
<CAPTION>
                                                                    YEAR ENDED DECEMBER 31,
                                                                   -------------------------
                                                                    1994              1993
                                                                   -------           -------
<S>                                                                <C>               <C>
Cost of service..................................................  $13,303           $ 4,310
Cost of equipment sales..........................................   11,446             3,533
General and administrative.......................................   15,226             6,253
Sales and marketing..............................................   18,553             6,101
Depreciation and amortization....................................   25,670             5,399
Provision for restructuring costs................................    2,478
                                                                   -------           -------
          Total operating expenses...............................  $86,676           $25,596
                                                                   =======           =======
</TABLE>
 
     Cost of service increased to $13.3 million in 1994 from $4.3 million in
1993 primarily as a result of the 276% increase in the number of subscribers
(including as a result of the Business Combination), which resulted in increased
costs to access local exchange and long distance carrier facilities and to
maintain the Company's wireless network. This represents a $9.0 million or 209%
increase for the year, and 23.9% and 23.4% of service revenues for 1994 and
1993, respectively.
 
     General and administrative costs increased to $15.2 million in 1994 from
$6.3 million in 1993, an increase of $8.9 million or 141%, which is primarily
attributable to the increase in the costs associated with supporting the
increased subscriber base (including as a result of the Business Combination).
However, these costs declined as a percentage of service revenues to 27.3% in
1994 from 34.2% in 1993, primarily attributable to improved efficiency.
 
     Sales and marketing costs increased to $18.6 million in 1994 from $6.1
million in 1993 primarily due to net subscriber additions (including as a result
of the Business Combination). Sales and marketing costs per net subscriber added
were $411 in 1994 and $445 in 1993. Including the losses on equipment sales, the
costs per net subscriber added were $497 in 1994 and $533 in 1993. The decrease
in costs per net subscriber added from 1993 to 1994 is a result of the
efficiencies gained during 1994 from the ability to spread certain fixed costs
associated with the Company's retail stores and advertising over a larger number
of net subscriber additions.
 
     Depreciation expense increased to $17.0 million in 1994 from $4.1 million
in 1993. This $12.9 million or 315% increase is attributable to the expansion of
the Company's cellular systems (including as a result of the Business
Combination). Amortization expense increased to $8.7 million in 1994 from $1.3
million in 1993. This $7.4 million or 569% increase is attributable to an
increase in gross cellular licensing costs and other intangible assets
(including as a result of the Business Combination) to $223.0 million at
December 31, 1994 from $88.2 million at December 31, 1993.
 
                                       36
<PAGE>   37
 
     Provision for restructuring costs of $2.5 million in 1994 consists of costs
relating to the Business Combination, which primarily relates to the elimination
of duplicative headquarters and other facilities.
 
     OPERATING LOSS
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                                                  --------------------------
                                                                    1994              1993
                                                                  --------           -------
<S>                                                               <C>                <C>
Operating loss..................................................  $(23,568)          $(4,862)
</TABLE>
 
     Operating loss increased to $23.6 million in 1994 from $4.9 million in
1993. Operating loss in 1994 included a one-time provision for restructuring
costs of $2.5 million.
 
     OTHER INCOME (EXPENSE)
 
     Interest and financing expense increased to $10.7 million in 1994 from $2.2
million in 1993. This $8.5 million or 386% increase is primarily attributable to
an increase in borrowings to $211.5 million at December 31, 1994 from $60.8
million at December 31, 1993 to fund the Company's expansion and capital
expenditures, partially offset by a decrease in the weighted average interest
rate to 9.2% in 1994 from 9.4% in 1993.
 
     The $6.2 million gain in 1994 on dispositions represents gains associated
with the exchange or sale of certain cellular systems. The $10.1 million gain in
1993 is attributable to the sale of certain cellular systems and minority
interests. Such gains are nonrecurring.
 
  EBITDA
 
<TABLE>
<CAPTION>
                                                                        YEAR ENDED DECEMBER
                                                                                31,
                                                                       ---------------------
                                                                        1994            1993
                                                                       ------           ----
<S>                                                                    <C>              <C>
EBITDA...............................................................  $2,102           $537
</TABLE>
 
     EBITDA increased to $2.1 million in 1994 from $0.5 million in 1993,
primarily as a result of increased subscriber base and the related cost
efficiencies. EBITDA is a measure commonly used in the industry but is not
prepared in accordance with GAAP and should not be considered as a measurement
of net cash flows from operating activities. In 1994, the Company recorded a
provision for restructuring costs of $2.5 million. EBITDA before such provision
for restructuring costs would have been $4.6 million in 1994.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The Company currently anticipates that it will require approximately $500
million to finance the build-out of its PCS systems through the end of 1998, and
will require additional funds to finance the continued growth of its cellular
operations, provide for working capital, service debt and finance potential
acquisitions. Such additional financing requirements will be dependent upon a
variety of factors including the rate of growth of the Company's cellular
operations. Historically, the Company has relied on a combination of private
equity financings and borrowings. Since January 1, 1993, the Company raised over
$185.8 million of equity through issuances of capital stock. From January 1,
1993, until the Business Combination, MCLP had raised $79.0 million of partner
capital. Following the Offerings and the Debt Offering, the Company does not
currently intend to rely on private equity financings or shareholder loans as
sources of capital.
 
     The Company's long-term borrowings during 1994 and 1995 were primarily made
under a prior credit facility, bore variable rates of interest which ranged from
7.7% to 9.1% and would have matured on June 30, 2002. The amount of outstanding
long-term debt increased to $438.5 million at March 31, 1996 from $53.4 million
at December 31, 1993. At March 31, 1996, $402.0 million and $33.8 million were
outstanding under the Credit Facility and NORTEL Facility, respectively, and the
amounts available for borrowing under the Credit Facility and the NORTEL
Facility were $48.2
 
                                       37
<PAGE>   38
 
million and $43.0 million, respectively. Indebtedness under the Credit Facility
and the NORTEL Facility matures on March 31, 2005 and December 31, 2003,
respectively, and bears interest at variable rates. Substantially all the assets
of the Company are pledged as security for such indebtedness. See "Description
of Indebtedness."
 
     The Company uses various financial instruments as part of its overall
strategy to manage the Company's exposure to market risks associated with
interest rate fluctuations. The Company has only limited involvement with these
financial instruments, and does not use them for trading purposes. Interest rate
swaps allow the Company to raise long-term borrowings at variable rates and swap
them into fixed rates for shorter durations. This enables the Company to
separate interest rate management from debt funding decisions. Interest rate cap
agreements are used to reduce the potential impact of increases in interest
rates on borrowings based upon variable interest rates. These transactions do
not subject the Company to risk of loss because gains and losses on these
contracts are offset against losses and gains on the underlying liabilities. No
collateral is held in relation to the Company's financial instruments.
 
     At March 31, 1996, the Company had entered into interest rate caps and
swaps with a total notional amount of $390 million, of which $185 million is of
a short-term duration. The remaining $205 million had initial terms of three
years or more and effectively converted $205 million of variable rate debt to
fixed rate. Such caps and swaps expire between August 1997 and March 1999. The
amount of net unrealized loss attributable to changing interest rates at March
31, 1996 was immaterial.
 
     The NORTEL Facility finances the purchase of PCS switching and transmission
system equipment pursuant to a PCS Project and Supply Agreement that commits the
Company to purchase $200 million in equipment prior to June 30, 2000. Also as
part of its capital expenditure plan and in order to ensure adequate supply of
certain inventory requirements, the Company has entered into two agreements with
Nokia under which the Company has committed to purchase (i) a minimum number of
PCS and dual-mode handsets totaling approximately $43.7 million through October
1, 1999 and (ii) a minimum of $50 million of wireless communications equipment
and services for the Company's PCS systems prior to December 31, 1998.
 
     The Company believes the proceeds from the Offerings and the Debt Offering,
together with availability under the Credit Facility and the NORTEL Facility,
will be sufficient to fund operating losses, capital expenditures and working
capital necessary for the build-out of its PCS systems and the continued growth
of its cellular operations through December 31, 1998. In the event the Debt
Offering is not consummated, the Company would use its existing Senior Secured
Facilities, which includes the Credit Facility and the NORTEL Facility, to fund
such expenditures. To the extent that the build-out of the PCS systems is faster
than expected, the costs are greater than anticipated or the Company takes
advantage of acquisition opportunities, including those that may arise through
current or future FCC auctions, the Company may require additional funding to
implement its business strategy. See "Risk Factors -- High Leverage; Debt
Service; Restrictive Covenants" and "Description of Indebtedness."
 
     Net cash used in operating activities was $0.2 million for the three months
ended March 31, 1996. Adjustments to the $18.6 million net loss for such period
to reconcile to net cash used in operating activities consisted primarily of
$15.6 million of depreciation and amortization. Other adjustments included
changes in operating assets and liabilities, net of effects from consolidating
acquired interests, consisting primarily of a decrease of $1.7 million in
accounts receivable primarily as a result of increased collections, an increase
of $4.2 million in inventories primarily as a result of the purchase of PCS
handsets for sale in the Honolulu MTA, an increase of $3.2 million in prepaid
expenses and other current assets primarily as a result of prepaid costs for the
Honolulu MTA and an increase of $8.2 million in accounts payable primarily as a
result of purchases of PCS handsets and other PCS-related expenses. Net cash
used in operating activities was $0.7 million in 1995. Adjustments to the $56.0
million net loss for 1995 to reconcile to net cash used in operating activities
 
                                       38
<PAGE>   39
 
consisted primarily of $49.5 million of depreciation and amortization and $6.6
million with respect to the extraordinary loss on early extinguishment of debt.
Other adjustments included changes in operating assets and liabilities, net of
effects from consolidating acquired interests, consisting primarily of an
increase of $5.7 million in accounts receivable primarily as a result of the
increase in the subscriber base, and a $6.4 million increase in accrued
liabilities primarily as a result of accrued payroll and interest. Net cash used
in operating activities was $1.0 million and $0.3 million in 1994 and 1993,
respectively.
 
     Net cash used in investing activities was $78.9 million for the three
months ended March 31, 1996. Investing activities for such period consisted
primarily of cellular capital expenditures, which used cash of $18.5 million,
PCS capital expenditures, which used cash of $20.1 million, and the acquisition
of wireless properties, which used cash of $36.0 million. Net cash used in
investing activities was $293.6 million in 1995, consisting primarily of
cellular capital expenditures, which used cash of $62.6 million, PCS capital
expenditures, which used cash of $16.9 million, the purchase of PCS wireless
licenses, which used cash of $137.8 million, and the acquisition of wireless
properties, which used cash of $60.7 million. Net cash used in investing
activities was $70.2 million and $32.5 million in 1994 and 1993, respectively.
 
     Net cash provided by financing activities was $76.8 million for the three
months ended March 31, 1996. Financing activities for such period consisted
primarily of additions to long-term debt, which provided cash of $75.8 million.
Net cash provided by financing activities was $295.1 million in 1995, consisting
primarily of proceeds from issuance of Common Stock, which provided cash of
$143.1 million, and additions to long-term debt, net of $277.0 million in
repayments and fees, which provided cash of $148.2 million. Net cash provided by
financing activities was $70.8 million and $36.2 million in 1994 and 1993,
respectively.
 
     The Company anticipates that it will expend approximately $51.5 million
during the remainder of 1996 for cellular system and capacity expansion, new
market build-out and centralized infrastructure improvements. In addition, the
development, construction and operation of the Company's PCS systems will
require substantial capital expenditures over the next several years, which the
Company expects will result in significant operating losses in both its PCS and
consolidated operations. The Company currently anticipates that the funds
required to complete the build-out of its seven PCS MTAs prior to December 31,
1998 will total approximately $500 million. The build-out costs include
microwave relocation, site acquisition, transmission and switching equipment.
The build-outs are designed to cover approximately 80% of the population within
the Company's seven PCS MTAs, which satisfies the 10-Year Build-out Requirement.
The Company may be required to make expenditures sooner than anticipated or in
greater amounts than expected based on a number of variables, including
increased subscriber growth, increased losses resulting from equipment sales and
increased construction costs associated with expanding coverage areas. In
addition, delays in network design, site and facility acquisitions, construction
or the purchase and installation of network equipment and other factors may
increase the total cost of such expenditures. See "Risk Factors -- PCS Build-out
and Capital Expenditures."
 
     In January 1996, the Company agreed to acquire from GTE a broadband PCS
license for the Denver MTA for $66 million. The Company has the right, by notice
given at any time prior to the closing date, to pay $33 million of such purchase
price by delivery of a promissory note having a final maturity 18 months from
the closing date and bearing an interest rate based on six month London
InterBank Offered Rate plus 1.5%. In addition, the Company holds a 49.9% limited
partnership interest in Cook Inlet PCS, an entity which was the high bidder for
licenses for 13 BTAs in the FCC C Block auction. As a result of the high bids of
Cook Inlet PCS in the C Block auction, the Company is obligated to fund up to
approximately $4.0 million of the license acquisition costs of Cook Inlet PCS.
Cook Inlet PCS is subject to the Five Year Build-Out Requirement and will
therefore require significant additional amounts to complete the build-out of
its PCS systems. The potential sources of such additional amounts include vendor
loans, loans or capital contributions by the partners of Cook Inlet PCS or other
third party financing. There are no current agreements or plans
 
                                       39
<PAGE>   40
 
with respect thereto. See "The Company -- Recent Developments." In the ordinary
course of its business, the Company continuously reviews potential acquisition
opportunities and has entered into various joint development agreements with
respect to international interests.
Any such prospective acquisition would be financed with proceeds from the
Offerings, the Debt Offering, borrowings under the Senior Secured Facilities or
additional financings.
 
SEASONALITY
 
     The Company, and the wireless communications industry in general, have
historically experienced significant subscriber growth during the fourth
calendar quarter. Accordingly, during such quarter the Company experiences
greater losses on equipment sales and increases in sales and marketing expenses.
The Company has historically experienced highest usage and revenue per
subscriber during the summer months. The Company expects these trends to
continue.
 
                                       40
<PAGE>   41
 
                                    BUSINESS
 
INTRODUCTION
 
     Western Wireless provides wireless communications services in the western
United States. The Company owns or has the right to acquire an aggregate of 80
cellular and PCS licenses for a geographic area covering approximately 25.5
million pops and 41% of the continental United States. The Company owns and
operates cellular communications systems in 57 RSAs, including one RSA which it
has the right to acquire, and 16 MSAs with an aggregate population of
approximately 6.0 million persons. In its cellular markets, the Company uses the
CELLULAR ONE brand name and currently serves over 240,000 subscribers.
 
     Through the FCC auction concluded in 1995, the Company acquired broadband
PCS licenses for six MTAs with an aggregate population of approximately 15.1
million persons -- Honolulu, Salt Lake City, Portland, Des Moines/Quad Cities,
El Paso/Albuquerque and Oklahoma City -- for an aggregate purchase price of $144
million. In January 1996, the Company agreed to acquire a broadband PCS license
for the Denver MTA from GTE for a purchase price of $66 million. The Company's
seven PCS licenses cover markets with an aggregate population of approximately
19.5 million persons, including approximately 4.4 million persons covered by the
Denver MTA. In all of its PCS markets, the Company intends to use its
proprietary VoiceStream brand name. In February 1996, the Company's PCS system
in the Honolulu MTA became the first auction-awarded PCS system to commence
commercial operations in the United States.
 
     In addition, the Company is engaged in activities complementary to its
principal wireless communications business. In 1995, the Company began pursuing
licenses for wireless services in markets outside the United States. The Company
has joined partnerships which have made wireless license applications in foreign
countries. The Company is a partner in a partnership that has an interest in a
joint venture which has obtained the GSM cellular license in Latvia. In
addition, since their acquisition in February 1996, the Company has operated
paging systems in eight states and currently serves approximately 24,000
customers. The Company has reached reciprocal development or reseller agreements
for paging services with AT&T Wireless, AirTouch Paging, Paging Network Inc.
("PageNet"), MobileMedia Corporation ("MobileMedia") and others.
 
     Western Wireless Corporation was formed in July 1994 as the result of the
Business Combination among various companies, including MCLP and GCC. GCC
commenced operations in 1989 and MCLP was formed in 1992. As a result of the
Business Combination and a series of related transactions, Western Wireless
Corporation became the owner of all of the issued and outstanding shares of
common stock of GCC and the owner of all of the assets of MCLP. The Business
Combination constituted an acquisition of MCLP by GCC for accounting purposes.
As a result, all financial data relating to the Company herein with respect to
periods after the date of the Business Combination reflect the combined
operations of GCC and MCLP and all such data with respect to prior periods
reflect only the operations of GCC, which, for accounting purposes, is
considered Western Wireless Corporation's predecessor. Since the Business
Combination, Western Wireless Corporation has successfully integrated the
management and operations of GCC and MCLP and raised significant equity capital
to acquire PCS licenses in additional territories in the western United States
and thereby extend its coverage area for the provision of wireless
communications services.
 
THE WIRELESS COMMUNICATIONS INDUSTRY
 
     OVERVIEW
 
     Wireless communications systems use a variety of radio frequencies to
transmit voice and data. Broadly defined, the wireless communications industry
includes one-way radio applications, such as paging or beeper services, and
two-way radio applications, such as cellular telephone, PCS and ESMR networks.
Historically, each application has been licensed and operates in a distinct
radio frequency block.
 
                                       41
<PAGE>   42
 
     Since its introduction in 1983, cellular service has grown dramatically and
now dominates the wireless communications market. As of December 31, 1995, there
were over 33.8 million cellular subscribers in the United States. The following
chart illustrates the growth in United States cellular subscribers.
 
                           U.S. CELLULAR SUBSCRIBERS
 
<TABLE>
<S>                              <C>             <C>             <C>             <C>
1984                                        .5
1985                                         1
1986                                       1.5
1987                                         2
1988                                       2.5
1989                                       4.5
1990                                         6
1991                                       7.5
1992                                      12.5
1993                                        17
1994                                        25
1995                                      33.8
</TABLE>
 
         Source: Cellular Telecommunications Industry Association ("CTIA")
 
     The following table sets forth certain domestic cellular industry
statistics derived from the Data Survey Results published semi-annually by CTIA:
 
<TABLE>
<CAPTION>
                                                          YEAR ENDED DECEMBER 31,
                                             --------------------------------------------------
                                              1991       1992       1993       1994       1995
                                             ------     ------     ------     ------     ------
<S>                                          <C>        <C>        <C>        <C>        <C>
CELLULAR INDUSTRY STATISTICS
Total Service Revenues
  (in billions)..........................    $ 5.8      $ 7.8      $10.9      $14.2      $19.0
Ending Cellular Subscribers
  (in millions)..........................      7.6       11.0       16.0       24.1       33.8
Subscriber Growth........................     43.0%      46.0%      45.1%      50.8%      40.0%
Average Monthly Service Revenue per
  Subscriber.............................    $74.10     $70.13     $67.13     $59.08     $54.90
Average Monthly Subscriber Revenue per
  Subscriber.............................    $64.96     $61.40     $58.74     $51.48     $47.59
Ending Penetration.......................      3.0%       4.4%       6.2%       9.4%      13.0%
</TABLE>
 
     These statistics represent results for the industry as a whole. Average
Monthly Service Revenue per Subscriber reflects per subscriber revenue including
roaming revenue, and Average Monthly Subscriber Revenue per Subscriber reflects
per subscriber revenue excluding roaming revenue. In general, rural markets,
where the Company concentrates its cellular operations, were licensed later by
the FCC than urban markets and, consequently, have a shorter operating history.
The Company has operated the cellular systems in its markets, on average, for
approximately three years. As a result, while the Company's cellular subscriber
base is growing more rapidly than the industry average, the Company's level of
penetration is lower than the overall industry average.
 
     In the wireless communications industry, there are two principal services
licensed by the FCC for transmitting voice and data signals, "cellular services"
and "personal communications services." Cellular service is the predominant form
of wireless voice communications service currently available. The FCC has made
available for cellular service a portion of the radio spectrum from 830-
 
                                       42
<PAGE>   43
 
870 MHz. Cellular service is capable of providing high quality, high capacity
service to and from mobile, portable and stationary telephones. Cellular
handsets are affordable and easy to use and offer important benefits to both
business and residential consumers. Fully equipped, multi-cell cellular systems
are capable of handling thousands of calls at any given time and thus are
capable of providing service to hundreds of thousands of subscribers in a given
market. See "-- Products and Services."
 
     Cellular systems are primarily analog based systems, although digital
technology has been introduced in certain markets. Analog technology currently
has several limitations, including lack of privacy and limited capacity. Digital
systems convert voice or data signals into a stream of digits that is compressed
before transmission, enabling a single radio channel to carry multiple
simultaneous signal transmissions. This enhanced capacity, along with
improvements in digital signaling, allows digital-based wireless technologies to
offer new and enhanced services, such as greater call privacy, and robust data
transmission features, such as "mobile office" applications (including
facsimile, electronic mail and wireless connections to computer/data networks,
including the Internet). See "-- Operation of Wireless Communications Systems."
 
     PCS is a term commonly used in the United States to describe a portion of
radio spectrum (1850-1990 MHz), the first portion of which (the "A" and "B"
Blocks) was auctioned by the FCC in late 1994 and 1995. This portion of radio
spectrum is to be used by PCS licensees to provide wireless communications
services. PCS will initially compete directly with existing cellular telephone,
paging and specialized mobile radio services. PCS will also include features
which are not generally offered by cellular providers, such as data
transmissions to and from portable computers, advanced paging services and
facsimile services. The Company believes that PCS providers will be the first
direct wireless competitors to cellular providers and the first to offer mass
market all-digital mobile networks. In addition, PCS providers may be the first
to offer mass market wireless local loop applications, in competition with wired
local communications services. See "-- Governmental Regulation" for a discussion
of the FCC auction process and allocation of wireless licenses.
 
     OPERATION OF WIRELESS COMMUNICATIONS SYSTEMS
 
     Wireless communications system service areas, whether cellular or PCS, are
divided into multiple cells. Due to the frequencies in which they operate,
cellular cells generally have a wider transmission radius than PCS cells. In
both cellular and PCS systems, each cell contains a transmitter, a receiver and
signaling equipment (the "Cell Site"). The Cell Site is connected by microwave
or landline telephone lines to a switch that uses computers to control the
operation of the cellular communications system for the entire service area. The
system controls the transfer of calls from cell to cell as a subscriber's
handset travels, coordinates calls to and from handsets, allocates calls among
the cells within the system and connects calls to the local landline telephone
system or to a long distance telephone carrier. Wireless communications
providers establish interconnection agreements with local exchange carriers and
interexchange carriers, thereby integrating their system with the existing
landline communications system.
 
     Because the signal strength of a transmission between a handset and a Cell
Site declines as the handset moves away from the Cell Site, the switching office
and the Cell Site monitor the signal strength of calls in progress. When the
signal strength of a call declines to a predetermined level, the switching
office may "hand off" the call to another Cell Site where the signal strength is
stronger. If a handset leaves the service area of a cellular or PCS system, the
call is disconnected unless there is a technical connection with the adjacent
system.
 
     Analog cellular handsets are functionally compatible with cellular systems
in all markets within the United States. As a result, analog cellular handsets
may be used wherever a subscriber is located, as long as a cellular system is
operational in the area. Cellular system operators normally agree to provide
service to subscribers from other cellular systems who are temporarily located
in or traveling through their service areas. Agreements among system operators
provide that the carrier
 
                                       43
<PAGE>   44
 
that normally provides services to the roaming subscriber pays the serving
carrier at rates prescribed by the serving carrier.
 
     While PCS and cellular systems utilize similar technologies and hardware,
they operate on different frequencies and may use different technical and
network standards. As a result, as discussed further below, it initially will
not be possible for users of one type of system to "roam" on a different type of
system outside of their service area, or to hand off calls from one type of
system to another. This is also true for PCS subscribers seeking to roam in a
PCS service area served by operators using different technical standards.
 
     PCS systems are expected to operate under one of three principal digital
signal transmission technologies, or standards, that have been proposed by
various operators and vendors for use in PCS systems: GSM, CDMA or TDMA. GSM and
TDMA are both "time division-based" standards but are incompatible with each
other and with CDMA. Accordingly, a subscriber of a system that utilizes GSM
technology will be unable to use a GSM handset when traveling in an area not
served by GSM-based PCS operators, unless the subscriber carries a dual-mode
handset that permits the subscriber to use the analog cellular system in that
area. Such dual-mode handsets are not yet commercially available and may be
larger and more expensive than single-mode handsets.
 
     Each of the three principal PCS signaling standards has been adopted by at
least two MTA licensees and offers certain advantages and disadvantages. GSM is
the leading digital wireless technology in the world, with approximately 120
systems operating in 92 countries serving over 13 million subscribers. GSM-based
systems also offer features and services not currently offered by cellular
systems or immediately contemplated by other PCS digital standards, including
the only truly private call transmission. An additional benefit associated with
GSM technology is its use of an open system architecture that will allow
operators to purchase network equipment from a variety of vendors that share
standard interfaces for operation. This open architecture provides significant
flexibility by the operator in vendor cost leveraging, and provisioning of
features, products and services.
 
     The CDMA standard is expected to be the most widely adopted PCS technology
in the United States. Proponents of CDMA claim that CDMA-based systems will
require fewer Cell Sites and offer greater capacity, call quality and hand-off
advantages. CDMA-based PCS systems are expected initially to offer the same
features and services offered by CDMA-based cellular systems. CDMA will
initially use a closed system architecture that will limit PCS operators'
choices of equipment vendors.
 
     The TDMA-based PCS standard is an "up-banded" version of the time
division-based digital cellular standard currently in limited use by cellular
operators in the United States. The TDMA-based PCS standard will initially use a
closed system architecture that will also limit PCS operators' choices of
equipment vendors.
 
                                       44
<PAGE>   45
 
MARKETS AND SYSTEMS
 
     The Company holds or has the rights to acquire FCC licenses to provide
wireless communications services in 80 separate markets. Within such markets,
the Company's PCS pops total approximately 19.5 million and the Company's
cellular pops total approximately 6.0 million. The Company's PCS and cellular
markets are summarized in the following table:
 
<TABLE>
<CAPTION>
                                                                                     OWNERSHIP      THE COMPANY'S
                         PCS MARKETS(1)                            POPULATION(2)     PERCENTAGE        POPS(2)
- -----------------------------------------------------------------  -------------     ----------     -------------
<S>                                                                <C>               <C>            <C>
Portland.........................................................     3,460,182          100           3,460,182
Salt Lake City...................................................     2,999,636          100           2,999,636
El Paso/Albuquerque..............................................     2,387,710          100           2,387,710
Honolulu.........................................................     1,215,729          100           1,215,729
Des Moines/Quad Cities(3)........................................     3,067,795          100           3,067,795
Oklahoma City....................................................     1,945,271          100           1,945,271
Denver(4)........................................................     4,411,211          100           4,411,211
                                                                     ----------                       ----------
    PCS TOTAL....................................................    19,487,534                       19,487,534
                                                                     ==========                       ==========
</TABLE>
 
<TABLE>
<CAPTION>
                                                                                     OWNERSHIP      THE COMPANY'S
                       CELLULAR MARKETS(5)                         POPULATION(2)     PERCENTAGE        POPS(2)
- -----------------------------------------------------------------  -------------     ----------     -------------
<S>                                                                <C>               <C>            <C>
California
Mono (CA-6)......................................................        29,414          100              29,414
                                                                   -------------                    -------------
    California Total.............................................        29,414                           29,414
                                                                   -------------                    -------------
Colorado
Pueblo...........................................................       126,699          100             126,699
Elbert (CO-5)....................................................        27,412          100              27,412
Saguache (CO-7)..................................................        45,783          100              45,783
Kiowa (CO-8).....................................................        44,195          100              44,195
Costilla (CO-9)..................................................        27,322          100              27,322
                                                                   -------------                    -------------
    Colorado Total...............................................       271,411                          271,411
                                                                   -------------                    -------------
Idaho
Idaho (ID-2).....................................................        71,146          100              71,146
                                                                   -------------                    -------------
    Idaho Total..................................................        71,146                           71,146
                                                                   -------------                    -------------
Iowa
Sioux City.......................................................       118,475          100             118,475
Monona (IA-8)....................................................        53,834          100              53,834
                                                                   -------------                    -------------
    Iowa Total...................................................       172,309                          172,309
                                                                   -------------                    -------------
Kansas
Jewell (KS-3)(6).................................................        50,801          100              50,801
Marshall (KS-4)..................................................       143,546          100             143,546
Ellsworth (KS-8).................................................       128,226          100             128,226
Morris (KS-9)....................................................        56,851          100              56,851
Franklin (KS-10).................................................       106,245          100             106,245
Reno (KS-14).....................................................       170,241          100             170,241
                                                                   -------------                    -------------
    Kansas Total.................................................       655,910                          655,910
                                                                   -------------                    -------------
Minnesota
Kittson (MN-1)...................................................        49,803          100              49,803
Lake of the Woods (MN-2-A1)......................................        25,465          100              25,465
                                                                   -------------                    -------------
    Minnesota Total..............................................        75,268                           75,268
                                                                   -------------                    -------------
Missouri
Bates (MO-9).....................................................        74,562          100              74,562
                                                                   -------------                    -------------
    Missouri Total...............................................        74,562                           74,562
                                                                   -------------                    -------------
</TABLE>
 
                                       45
<PAGE>   46
 
<TABLE>
<CAPTION>
                                                                                     OWNERSHIP      THE COMPANY'S
                       CELLULAR MARKETS(5)                         POPULATION(2)     PERCENTAGE        POPS(2)
- -----------------------------------------------------------------  -------------     ----------     -------------
<S>                                                                <C>               <C>            <C>
Montana
Billings.........................................................       129,956           96             125,031
Great Falls......................................................        81,964          100              81,964
Lincoln (MT-1)...................................................       147,957          100             147,957
Toole (MT-2).....................................................        38,721          100              38,721
Daniels (MT-4)...................................................        39,463          100              39,463
Mineral (MT-5)...................................................       191,414          100             191,414
Deer Lodge (MT-6)................................................        64,805          100              64,805
Fergus (MT-7)....................................................        28,746          100              28,746
Beaverhead (MT-8)................................................        93,272          100              93,272
Carbon (MT-9)....................................................        33,758          100              33,758
Prairie (MT-10)..................................................        20,098          100              20,098
                                                                   -------------                    -------------
    Montana Total................................................       870,154                          865,229
                                                                   -------------                    -------------
Nebraska
Lincoln..........................................................       230,041          100             230,041
Cherry (NE-2)....................................................        30,507          100              30,507
Knox (NE-3)......................................................       113,417          100             113,417
Grant (NE-4).....................................................        35,202          100              35,202
Keith (NE-6).....................................................       107,775          100             107,775
Hall (NE-7)......................................................        89,955          100              89,955
Chase (NE-8).....................................................        56,156          100              56,156
Adams (NE-9).....................................................        79,860          100              79,860
Cass (NE-10).....................................................        84,216          100              84,216
                                                                   -------------                    -------------
    Nebraska Total...............................................       827,129                          827,129
                                                                   -------------                    -------------
Nevada
Humboldt (NV-1)..................................................        44,192          100              44,192
Lander (NV-2)....................................................        56,427          100              56,427
Mineral (NV-4)...................................................        29,596          100              29,596
White Pine (NV-5)................................................        14,682          100              14,682
                                                                   -------------                    -------------
    Nevada Total.................................................       144,897                          144,897
                                                                   -------------                    -------------
New Mexico
Lincoln (NM-6)...................................................       238,401          100             238,401
                                                                   -------------                    -------------
    New Mexico Total.............................................       238,401                          238,401
                                                                   -------------                    -------------
North Dakota
Bismarck.........................................................        88,606           99              87,968
Fargo............................................................       164,624          100             164,624
Grand Forks......................................................       104,665          100             104,665
Divide (ND-1)....................................................       101,607          100             101,607
Bottineau (ND-2).................................................        58,295          100              58,295
McKenzie (ND-4)..................................................        62,449          100              62,449
Kidder (ND-5)....................................................        48,112          100              48,112
                                                                   -------------                    -------------
    North Dakota Total...........................................       628,358                          627,720
                                                                   -------------                    -------------
South Dakota
Rapid City.......................................................       115,071          100             115,071
Sioux Falls......................................................       137,655           98             135,232
Harding (SD-1)...................................................        35,904          100              35,904
Corson (SD-2)....................................................        22,089          100              22,089
McPherson (SD-3).................................................        52,595          100              52,595
Marshall (SD-4)..................................................        65,623          100              65,623
Custer (SD-5)....................................................        24,590          100              24,590
Haakon (SD-6)....................................................        38,432          100              38,432
Sully (SD-7).....................................................        66,118          100              66,118
Kingsbury (SD-8).................................................        72,547          100              72,547
Harrison (SD-9)..................................................        92,266          100              92,266
                                                                   -------------                    -------------
    South Dakota Total...........................................       722,890                          720,467
                                                                   -------------                    -------------
</TABLE>
 
                                       46
<PAGE>   47
 
<TABLE>
<CAPTION>
                                                                                     OWNERSHIP      THE COMPANY'S
                       CELLULAR MARKETS(5)                         POPULATION(2)     PERCENTAGE        POPS(2)
- -----------------------------------------------------------------  -------------     ----------     -------------
<S>                                                                <C>               <C>            <C>
Texas
Abilene..........................................................       153,207          100             153,207
Lubbock..........................................................       231,851          100             231,851
Midland..........................................................       121,145           92             111,078
Odessa...........................................................       130,339           93             121,033
San Angelo.......................................................       106,078          100             106,078
Parmer (TX-3)....................................................       148,641          100             148,641
Gaines (TX-8)....................................................       139,672          100             139,672
Hudspeth (TX-12).................................................        25,316          100              25,316
Reeves (TX-13)...................................................        31,761          100              31,761
Loving (TX-14)...................................................        48,959          100              48,959
                                                                   -------------                    -------------
    Texas Total..................................................     1,136,969                        1,117,596
                                                                   -------------                    -------------
Wyoming
Casper...........................................................        63,120          100              63,120
Sheridan (WY-2)..................................................        75,629          100              75,629
                                                                   -------------                    -------------
    Wyoming Total................................................       138,749                          138,749
                                                                   -------------                    -------------
    CELLULAR TOTAL...............................................     6,057,567                        6,030,208
                                                                   ==============                   ===============
    PCS AND CELLULAR TOTAL.......................................    25,545,101                       25,517,742
                                                                   ==============                   ===============
</TABLE>
 
- ---------------
(1) The FCC has not granted "final" PCS licenses. See "Risk Factors -- Finality
    of PCS Auctions" and "The Company -- Recent Developments."
 
(2) Estimated 1996 populations based on 1995 estimates by Equifax adjusted by
    the Company by a growth factor based upon Equifax's growth factors from 1990
    to 1995.
 
(3) "Quad Cities" refers to the cities of Moline and Rock Island, Illinois, and
    Bettendorf and Davenport, Iowa.
 
(4) An acquisition agreement has been executed and initial FCC approval has been
    obtained, but closing is subject to FCC approval by final order.
 
(5) Excludes six markets containing a population of 562,598 in which the Company
    operates under an Interim Operating Authority ("IOA") and includes one
    market in which the Company operates under an IOA where the Company has
    entered into an agreement to acquire the license, subject to FCC approval.
    See "-- Products and Services."
 
(6) Currently operating under IOA. Acquisition agreement has been executed, but
    closing is subject to FCC approval.
 
STRATEGY
 
     The Company believes that its combination of cellular and PCS licenses
creates a unique opportunity in the wireless communications industry. The
Company has focused on the acquisition and operation of cellular communications
systems in RSAs and small MSAs in the western United States, which the Company
believes it has acquired at attractive prices. The Company's recent acquisition
of PCS licenses enables it to significantly expand both its customer base and
geographic coverage and to offer enhanced wireless communications services. The
Company's initial focus with its PCS licenses is to commence operations in the
more densely populated areas within its MTAs. The Company believes that cellular
is the optimum technology for rural, less densely populated areas and that PCS
is the optimum technology for more densely populated urban areas where analog
cellular systems are more expensive to deploy and face potential capacity
constraints. The Company and, prior to the Business Combination, MCLP has
entered markets at a relatively low cost, having purchased cellular licenses for
an average of $45.68 per pop and PCS licenses for an average of $10.81 per pop.
 
     The Company's operating strategy is to (i) achieve a critical
time-to-market advantage by rapidly constructing and commencing operations of
PCS systems in urban areas within its PCS markets; (ii) continue to expand its
operations through increased subscriber growth and usage; (iii) utilize its
centralized management and back office functions to support the combined needs
of its cellular and PCS subscribers, thereby further improving operating
efficiencies and generating greater economies of scale; and (iv) selectively
acquire cellular and PCS properties primarily in contiguous markets. The Company
is implementing its strategy by aggressively building its PCS systems, offering
a wide range of products and services at competitive prices, continually
upgrading
 
                                       47
<PAGE>   48
 
the quality of its network, establishing strong brand recognition, creating a
strong sales and marketing program tailored to local markets and providing a
superior level of customer service.
 
     The Company believes the wireless communications industry will continue to
grow due to enhanced service offerings, the emergence of PCS systems, increased
awareness of the productivity, convenience and security benefits associated with
wireless communications services and anticipated declines in pricing for its
services. The Company believes it is well positioned to take advantage of these
growth opportunities as a result of its existing operations and systems
infrastructure, its wide geographic coverage and the experience and expertise of
its management team.
 
CELLULAR OPERATIONS
 
     The Company operates rapidly growing high quality cellular systems in 73
RSAs and small MSAs, and generally owns 100% of each of its cellular licenses.
The Company has focused on operating and expanding its cellular business in RSAs
and small MSAs in the States of Texas, Montana, Nebraska, South Dakota, Kansas,
North Dakota, Colorado, New Mexico, Iowa, Wyoming, Nevada, Minnesota, Missouri,
Idaho and California. In these rural and small urban markets, the Company
believes that its cellular systems, which cover large open geographic areas with
relatively few Cell Sites, incorporate the optimum cost efficient technology.
 
     The Company believes, based on its observations and experience, that there
are several inherent attributes of RSAs and small MSAs that make these markets
attractive:
 
     - Less Developed Markets -- Since the rural and small urban markets were
       developed later than major markets, cellular penetration is presently
       lower and subscriber growth rates are significantly higher than in the
       more established markets.
 
     - Subscriber Base -- The small urban and rural market population base
       contains a high percentage of business customers with substantial needs
       for wireless communications, such as those employed in agriculture,
       mining, oil and gas, and populations accustomed to long travel times.
       Additionally, the Company's service areas cover over 20,000 highway miles
       and the popular destination areas of Yellowstone National Park, Glacier
       National Park and Mount Rushmore National Monument, providing attractive
       sources of roaming revenues.
 
     - Attractive Physical Characteristics -- The Company's cellular systems
       have the ability to cover on average a much larger geographic area per
       Cell Site than is possible in urban markets. Although the initial per pop
       capital expenditures are higher in rural markets, the incremental cost of
       expanding capacity is lower. By carefully managing its Cell Site
       placement, the Company has been able to achieve coverage of over 93% of
       the population in its licensed cellular markets.
 
     - Less Intense Competitive Environment -- Although two cellular operators
       exist in all markets, the Company's competitor in many of its markets
       tends to be smaller and less well capitalized than the large market
       operators.
 
     - Less Vulnerable to PCS Competition -- In the future, the Company believes
       that PCS will present less competition in small urban and rural markets
       than in large urban markets. The MTA licenses, which include multiple
       MSAs and the surrounding geographic areas, require the licensees to build
       one-third coverage of the population of the MTA within five years of the
       initial license grant and two-thirds within ten years. It is likely that
       licensees will initially construct in the more densely populated urban
       areas, providing service to the surrounding population later, if at all.
       In addition, in rural markets, PCS requires more closely located Cell
       Sites to broadcast over extended geographic areas and will be less
       efficient and more expensive to deploy than cellular service, making it
       likely that PCS competitors will delay or avoid entry into such markets.
 
                                       48
<PAGE>   49
 
     The Company has experienced rapid growth in subscribers and revenues in its
cellular markets. In addition, monthly subscriber revenue per subscriber in 1995
averaged $57.25 versus a CTIA average of $47.59, reflecting the attractiveness
of the Company's markets and the success of its marketing strategy.
 
     The Company's cellular strategy is to expand its subscriber base through
increased market penetration with an emphasis on retail sales, continue to
introduce competitive wireless service as new technologies and products enter
its cellular markets, continue to provide superior customer service and product
features tailored to its customers' needs at competitive prices and reduce costs
through improved efficiency. See "-- Products and Services" and "-- Marketing,
Sales and Customer Service."
 
PCS OPERATIONS
 
     The Company has completed initial construction and commenced commercial
operations of its PCS system in the Honolulu MTA and is in the initial
construction phase of its PCS systems in the Portland, Salt Lake City and El
Paso/Albuquerque MTAs. Design and engineering have been initiated in the
Company's remaining PCS markets. The Company presently intends to have commenced
commercial operations in each of its MTAs by the end of the first quarter of
1997. When completed, the Company's PCS systems will cover a substantial
geographic area in the western United States complementary to the Company's
cellular operations. After the initial build-out, the Company expects to extend
its PCS systems based on economic factors, customer demand and FCC licensing
requirements. The Company believes its PCS service offerings will be broader
than those currently offered by cellular systems in the Company's PCS markets.
PCS service offerings will initially include all of the services typically
provided by cellular systems, as well as paging, caller identification, text
messaging, smart cards, voice mail, over-the-air activation and over-the-air
subscriber profile management.
 
     The Company believes that being the first to offer PCS services in a market
will be a key competitive advantage. The Company's goal is to achieve
significant market penetration by aggressively marketing competitively priced
PCS services under its proprietary VoiceStream brand name, offering enhanced
services not currently provided by analog or digital cellular operators and
providing superior customer service. In addition, the Company believes it can
become a low-cost provider of PCS services by taking advantage of the existing
business infrastructure established for its cellular operations, including
centralized management, marketing, billing and customer service functions, and
by focusing on efficient customer acquisition and retention. See " -- Products
and Services."
 
     The Company believes that PCS technology is better suited to urban areas
than rural areas and may have cost advantages relative to cellular technology in
urban areas. PCS Cell Sites operate at a higher frequency and lower power than
cellular Cell Sites and, therefore, typically have a smaller coverage area.
Unlike in rural areas, wireless systems in urban areas require substantial
frequency "reuse" to provide high capacity. The coverage advantage that cellular
frequencies and analog technology enjoy in rural areas is not present in urban
areas because analog cellular technology does not provide efficient frequency
reuse. As a result, the higher frequency, lower power, digital PCS systems are
therefore likely to provide greater capacity in urban areas. In addition,
individual PCS Cell Sites are less expensive than cellular Cell Sites.
 
     The Company has selected GSM as the digital standard for its PCS system
because the Company believes it has significant advantages over the other
competing digital standards, including five years of proven operability in
Europe and Asia, enhanced features not presently available with other standards
and an open system architecture that will allow the Company to choose from a
variety of equipment options and providers. GSM is the leading digital wireless
standard in the world, with approximately 120 systems serving over 13 million
customers in 92 countries. The Company believes that deployment of GSM
facilitates the Company's first-to-market
 
                                       49
<PAGE>   50
 
efforts, thereby achieving a key element of its strategy. The GSM digital
standard also has been chosen by six other PCS licensees to date. Together,
these PCS licensees and Western Wireless cover PCS markets containing
approximately 149.2 million persons, representing 55.7% of the population in the
United States.
 
     The Company has entered into roaming agreements or letters of intent with
all of the companies which have chosen to deploy the GSM standard in their PCS
markets in the United States that will provide for roaming by the Company's PCS
subscribers into these carriers' PCS markets, and vice versa, when such systems
are operational. The Company also has reciprocal roaming agreements or letters
of intent with 28 international carriers who have chosen to deploy the GSM
standard. The Company anticipates entering into similar agreements with other
domestic and international carriers who deploy the GSM standard and with other
cellular carriers. See "Risk Factors -- Risks Relating to GSM Technical
Standard" and "Business -- System Equipment, Development and Expansion -- PCS."
 
     The FCC has divided the United States and its possessions and territories
into PCS markets made up of 51 MTAs and 493 "Basic Trading Areas" or "BTAs."
There are two MTA Blocks ("A" and "B") which consist of 30 MHz of spectrum and
four BTA Blocks, one of which consists of 30 MHz of spectrum ("C") and three of
which consist of 10 MHz of spectrum ("D", "E" and "F"). Each MTA consists of at
least two BTAs. The FCC has already completed the auction of the A and B Block
licenses. The PCS license auction process also includes auctions for issuance of
broadband BTA licenses, the first of which was for the C Block licenses (the "C
Block auction"). In the C Block auction, 30 MHz licenses for the 493 BTAs were
sold. Such C Block licenses were reserved for "entrepreneurs." Generally, an
"entrepreneur" is an applicant that has gross revenues of less than $125 million
in each of the last two years and total assets of less than $500 million at the
time the initial application to participate in the auction was filed. Each
eligible applicant may pay 90% of the purchase price of each license that it
purchases in installments over ten years. The FCC has also established bidding
credits and more favorable installment payment plans for applicants qualifying
as "small businesses." Generally, a small business is an entity that has average
annual gross revenues that are not more than $40 million for the preceding three
years. In addition, there are specific preferences affecting C Block awards
given to indian tribes or Alaska Regional or Village Corporations organized
pursuant to the Alaska Native Claims Settlement Act, or entities controlled by
such tribes or corporations.
 
     The Company has acquired a 49.9% limited partnership interest in Cook Inlet
PCS, an entity controlled by Cook Inlet Region, Inc., an Alaska Native Regional
Corporation. Cook Inlet PCS participated in the C Block auction and also
qualifies for the additional benefits available to a small business.
Participation in Cook Inlet PCS will allow the Company to participate as a
minority owner of, and technical services provider to, the PCS businesses
established by Cook Inlet PCS using licenses purchased by Cook Inlet PCS in such
auction. The Company's obligation is to fund approximately 5% (up to
approximately $4.0 million) of the total price of any licenses purchased by Cook
Inlet PCS and to provide technical services to Cook Inlet PCS with respect to
constructing and operating its wireless communications businesses. See "The
Company -- Recent Developments," "-- Governmental Regulation - Licensing of PCS
Systems" and "Certain Transactions."
 
PRODUCTS AND SERVICES
 
     The Company provides a variety of wireless products and services designed
to match a range of needs for business and personal use.
 
     CELLULAR
 
     The Company offers its subscribers high quality cellular communications, as
well as several custom calling services, such as call forwarding, call waiting,
conference calling, voice message storage and retrieval and no-answer transfer.
In addition, all subscribers can access local govern-
 
                                       50
<PAGE>   51
 
ment emergency services from their cellular handsets (with no air time charge)
by dialing 911. Customers also may subscribe to a voice messaging system, which
allows callers to record messages for subscribers who are not available to take
calls or who have left the service area. The subscriber can later retrieve the
messages from any telephone, including a cellular handset. The Company will
continue to evaluate new products and services that may be complementary to its
wireless operations. The Company has designed several pricing options to meet
the varied needs of its customer base. Most options consist of a fixed monthly
charge (with varying allotments of included minutes, in some cases), plus
additional variable charges per minute of use. A high volume caller might find
an option with a higher monthly access charge and low per-minute charges to be
most advantageous. Lower volume users might choose a different package,
featuring a lower access fee and higher per-minute charges. In addition, in most
cases the Company separately charges for its custom calling features.
 
     The Company provides extended regional and national service to cellular
subscribers in its markets, thereby allowing them to make and receive calls
while in other cellular service areas without dialing special access codes,
through its membership in NACN and other regional networking arrangements. This
service distinguishes the Company's service and call delivery features from
those of some of its competitors. NACN is the largest wireless telephone network
system in the world, linking non-wireline cellular operators throughout the
United States, Canada, Puerto Rico and the Virgin Islands. See "-- Governmental
Regulation." NACN connects key areas across North America so that customers can
use their cellular handsets to place and receive calls in these areas as easily
as they do in their home areas. Through NACN, customers receive calls
automatically as they roam in more than 2,200 cities. By dialing subscribers'
cellular numbers, the caller can reach subscribers without knowing their
location or having to dial additional roaming access numbers. In addition,
special services such as call forwarding and call waiting automatically follow
the subscribers as they travel. The Company also has special roaming
arrangements with certain cellular carriers in areas adjacent to the Company's
markets that provide the Company's customers attractive rates when roaming in
these surrounding areas.
 
     In addition to service in its cellular markets, the Company offers cellular
service under Interim Operating Authorities ("IOAs") from the FCC in six markets
containing 562,598 persons which are contiguous to the Company's existing
markets. The holder of an IOA is designated to provide service to a market in
which the FCC has not granted a cellular license due to pending litigation. The
Company currently is seeking to acquire the cellular licenses in three markets
in which it offers cellular services under an IOA. While it is unclear how long
the Company will be able to provide such service under its IOAs, the Company has
been able to provide such service at a low cost and believes that its existing
cellular customers benefit from the additional market coverage.
 
     The Company provides replacement wireless services for rural customers in
sparsely populated areas where the cost of providing wired telephone services is
relatively high. In addition, fixed cellular service can be particularly useful
for providing temporary service to locations that cannot rapidly be wired for
service through the landline areas. Fixed cellular applications are also
currently being used to replace existing landline facilities for remote
monitoring of various alarm devices.
 
     PCS
 
     The Company is currently operating a PCS system in the Honolulu MTA and
will offer PCS services in its six other MTAs using the GSM standard. The
Company currently offers in the Honolulu MTA, and will offer in each of its
other MTAs from the inception of commercial operations, several distinct
services and features, including:
 
     - Enhanced Features -- The Company's PCS systems initially will offer
       caller identification, call hold, voice mail, numeric paging, as well as
       custom calling features such as call waiting, conference calling and call
       forwarding.
 
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<PAGE>   52
 
     - Messaging and Wireless Data Transmission -- Digital networks will offer
       voice and data communications, including text messaging, through a single
       handset. The Company believes that, as data transmission services
       develop, a number of uses for such services will emerge, including short
       message or alphanumeric paging service, mobile office applications (e.g.,
       facsimile, electronic mail and connecting notebook computers with
       computer/data networks), access to stock quote services, transmission of
       text, connections of wireless point-of-sale terminals to host computers,
       monitoring of alarm systems, automation of meter reading and monitoring
       of status and inventory levels of vending machines.
 
     - Call Security and Privacy -- Sophisticated encryption algorithms provide
       increased call security, encouraging users to make private, business and
       personal calls with significantly lower risk of eavesdropping than on
       analog-based systems.
 
     - Smart Card -- "Smart" cards, programmed with the user's billing
       information and a specified service package, will allow subscribers to
       obtain PCS connectivity automatically, simply by inserting their smart
       cards into compatible PCS handsets. With roaming agreements between the
       local providers and the Company in place, smart cards could also enable
       subscribers to roam wherever GSM is deployed by using their smart cards
       with handsets compatible with the system.
 
     - Over-the-Air Activation and Over-the Air Subscriber Profile
       Management -- The Company will be able to transmit changes in the
       subscriber's feature package, including mobile number assignment and
       personal directory numbers, directly to the subscriber's handset. This
       eliminates the need to manually program the handset and simplifies the
       activation process for both the sales agent and the subscriber.
 
     - Extended Battery Performance -- Digital handsets are capable of entering
       into a "sleep" mode when not in use, which will significantly extend the
       handset's battery performance. In addition, because the Company's PCS
       systems will utilize tightly spaced, low power transmitters, less power
       will be required to transmit calls, thereby further extending battery
       performance.
 
     The Company currently offers a number of rate plans in Honolulu which vary
the level of the monthly fixed fee for a certain amount of usage and the cost of
incremental usage. The Company's PCS offerings will likely include additional
features beyond those offered by cellular competitors that the Company believes,
when combined with its rate plans, should create significant customer appeal for
its PCS systems.
 
     The Company believes that its subscribers will be able to roam in
substantial portions of the United States, either on other GSM-based PCS systems
operated by current licensees or licensees that acquire PCS licenses in FCC
auctions or by using dual-mode handsets that, when available, also can be used
on existing cellular systems. The Company believes that dual-mode handsets will
be commercially available in sufficient quantities in 1997 and has entered into
an agreement with Nokia to acquire dual-mode handsets. The Company's ability to
establish a PCS subscriber base and to compete successfully in the PCS business
with those operators offering greater roaming capabilities may be adversely
affected by the fact that the Company's PCS subscribers will only be able to
roam into regions served by GSM-based PCS systems until dual-mode handsets
permitting them to use the existing cellular system become available. See "Risk
Factors -- Risks Relating to GSM Technical Standard" and "-- Absence of PCS
Operating History in the United States; Handset Availability."
 
     OTHER PRODUCTS AND SERVICES
 
     Paging.  Since the acquisition of its paging business in February 1996, the
Company has provided paging services in Washington, Oregon, Idaho, Montana,
Nebraska, South Dakota, North Dakota and Wyoming, and currently serves
approximately 24,000 customers. The Company
 
                                       52
<PAGE>   53
 
markets paging services as a package with its voice services. Revenues from
paging are expected to account for less than 3% of the Company's total revenues
in 1996. The Company has construction permits from the FCC to expand its paging
services in states in which the Company currently operates and has applications
pending before the FCC to expand its paging services into Nevada. The Company
has reached reciprocal development or reseller agreements for paging services
with AT&T Wireless, AirTouch Paging, PageNet, MobileMedia and others. See
"Certain Transactions."
 
     International.  In 1995, the Company began pursuing licenses for wireless
services in markets outside the United States. The Company has joined
partnerships which have made wireless license applications. The Company is a
partner in a partnership that has an interest in a joint venture which has
obtained the GSM cellular license in Latvia. Generally, the Company intends to
work with experienced international operators and local companies and
individuals and own a minority interest in the venture. The Company currently
has joint development agreements or letters of intent with an affiliate of
Metromedia International Group Inc. in Eastern Europe, Matrix Telecommunications
Limited in Indonesia and Sun Hung Kai Properties Ltd. and ABC Communications,
Ltd. in Taiwan. The Company may commit capital and other resources to such
ventures from time to time as it deems appropriate and as permitted by the
Senior Secured Facilities. See "Description of Indebtedness."
 
MARKETING, SALES AND CUSTOMER SERVICE
 
     The Company's sales and marketing strategy is to generate continued net
subscriber growth and increased subscriber revenues. In addition, the Company
targets a customer base which it believes is likely to generate higher monthly
service revenues, while attempting to achieve a low cost of adding new
subscribers. The Company markets its services under nationally recognized and
proprietary brand names, and sells its products and services through a
combination of direct and indirect distribution channels with a well-trained
Company sales force.
 
     MARKETING
 
     The Company markets its cellular products and services in all markets
principally under the name CELLULAR ONE. CELLULAR ONE, the first national brand
name in the cellular industry, is currently utilized by a national coalition of
507 cellular licensees in the 50 states with a combined estimated population of
over 183 million. The national advertising campaign conducted by the Cellular
One Group enhances the Company's advertising exposure at a fraction of the cost
of what could be achieved by the Company alone. The Company also obtains
substantial marketing benefits from the name recognition associated with this
widely used service mark, both with existing subscribers traveling outside the
Company's service areas and with potential new subscribers moving into the
Company's markets. If the name CELLULAR ONE were to suffer diminished marketing
appeal, the Company, in such circumstances or otherwise, may explore development
or acquisition of a new service mark. AT&T Wireless, which has been the single
largest user of the CELLULAR ONE brand name, has reduced its use of the brand
name as a primary service mark. See "Risk Factors -- Intellectual Property and
Branding."
 
     The Company markets its PCS products and services under its proprietary
VoiceStream brand name. The Company commenced offering its PCS products and
services in Honolulu with newspaper, radio and television advertisements. The
Company's objective is to develop brand recognition of VoiceStream through
substantial advertising and direct marketing in each of its PCS markets.
 
     In marketing its PCS services, the Company intends to emphasize the
enhanced features, privacy and competitive pricing of such services. Initially,
the Company intends to concentrate its PCS marketing efforts primarily on large
communications-intensive corporate and trade accounts, which would benefit from
integrated mobile voice, messaging and wireless data transmission
 
                                       53
<PAGE>   54
 
capabilities, and subscribers with substantial needs for wireless communications
who would benefit from enhanced features and services.
 
     SALES
 
     The Company sells its products and services through a combination of direct
and indirect channels. The Company operates 110 local sales offices (which also
serve as retail sales locations) and utilizes a direct sales force of over 700
persons based out of these offices, who are trained to educate new customers on
the features of its products. The Company's training programs provide its sales
employees with an in-depth understanding of the Company's system, products and
services so that they, in turn, can provide extensive information to prospective
customers. Sales commissions generally are linked both to subscriber revenue and
subscriber retention, as well as activation levels.
 
     The Company believes that its local sales offices provide the physical
presence in local markets necessary to position the Company as a quality local
service provider, and give the Company greater control over both its costs and
the sales process. The Company also utilizes indirect sales through an extensive
network of national and local merchant and specialty retailers, including Wal-
Mart, Best Buy and Radio Shack. The Company uses both product discounts and
commissions as a means of compensating its independent sales agents. The Company
intends to continue to use a combination of direct and indirect sales channels,
with the mix depending on the demographics of each particular market.
 
     In addition, the Company acts as a retail distributor of handsets and
maintains inventories of handsets. Although subscribers generally are
responsible for purchasing or otherwise obtaining their own handsets, the
Company offers discounts on the price of handsets to its subscribers. The
Company operates 110 local sales offices in the U.S., including 95 under the
CELLULAR ONE brand name, 13 under the Phones-To-Go brand name and two under the
VoiceStream brand name. The Company negotiates volume discounts for the purchase
of handsets. To respond to competition and in accordance with general industry
practice, the Company has historically sold handsets below cost. See
"Management's Discussion and Analysis of Financial Condition and Results of
Operations."
 
     CUSTOMER SERVICE
 
     Excellent customer service is an essential element of the Company's
operating philosophy. The Company is committed to attracting and retaining
subscribers by providing consistently superior customer service. At its
headquarters in Issaquah, Washington, the Company maintains a highly
sophisticated monitoring and control system, a staff of customer service
personnel and a well-trained technical staff to handle both routine and complex
questions as they arise, 24 hours a day, 365 days a year.
 
     The Company implements credit check procedures at the time of sale and
continuously monitors customer churn. The Company believes that it helps manage
its churn rate through an outreach program implemented through its sales force
and customer service personnel. This program not only enhances subscriber
loyalty, but also increases add-on sales and customer referrals. The outreach
program allows the sales staff to check customer satisfaction, as well as to
offer additional calling features, such as voice mail, call waiting and call
forwarding.
 
     To ensure superior service, the Company engages a third-party marketing
research firm to perform customer satisfaction surveys.
 
                                       54
<PAGE>   55
 
SYSTEM EQUIPMENT, DEVELOPMENT AND EXPANSION
 
     CELLULAR
 
     The Company selects equipment that it believes provides reliable and high
quality performance characteristics. The Company generally employs Cell Site and
switching equipment manufactured by Lucent Technologies Inc. ("Lucent"),
currently an affiliate of AT&T, and NORTEL. The system design incorporates the
use of carefully selected sites to maximize the system coverage in rural areas.
Because it operates clusters of contiguous markets, the Company has designed
systems using higher-power sites. This type of system design requires fewer Cell
Sites and therefore lower capital expenditures, maintenance costs and operating
expenses. In many of its MSAs, the Company employs lower power, lower elevation
sites. In a few densely populated areas, the Company sectorizes and
directionalizes its Cell Sites to provide additional capacity. Most Lucent and
NORTEL Cell Sites operated by the Company have been built to accommodate digital
equipment.
 
     The Company develops or builds out its cellular service areas by adding
channels to existing Cell Sites and by building new Cell Sites for the purpose
of increasing capacity and improving coverage in direct response to actual or
projected subscriber demand. Projections involve a traffic analysis of usage by
existing subscribers and an estimation of the number of additional subscribers
in each such area. The Company has historically met such demand through a
combination of augmenting channel capacity in existing Cell Sites and building
new Cell Sites. The Company's cellular systems cover over 93% of the population
in its markets and its systems are not currently capacity constrained. Cell Site
expansion to increase geographic coverage is expected to enable the Company to
continue to add subscribers, enhance use of its systems by existing subscribers,
increase roamer traffic due to the larger geographic area covered by the
cellular network and further enhance the overall efficiency of the network. The
Company believes that such increased cellular coverage will have a positive
impact on market penetration and subscriber usage.
 
     The Company employs a large staff of technicians who are experienced and
trained in operating cellular systems and who will be trained to handle the PCS
systems. Currently, technicians are responsible for installing system equipment
and performing preventative maintenance and repairs. Standards for preventative
maintenance are determined and reviewed centrally by the engineering operations
staff. All Company systems are designed with built-in redundancy on critical
parts, thereby reducing the risk of service interruptions. Back-up battery
systems, and in some cases generators, exist at all Cell Sites and switching
locations. In addition, sites have fire, power and intrusion alarm systems which
have call-out systems and are monitored centrally. Through the use of
sophisticated monitoring equipment, technicians at the Company's service center
are able to remotely monitor the technical performance of all of the Company's
service areas.
 
     PCS
 
     The Company has selected the GSM standard for use in its PCS markets, and
has entered into supply agreements with NORTEL and Nokia to provide system
equipment and PCS and dual-mode handsets. See "Risk Factors -- Risks Relating to
GSM Technical Standard" and "-- Products and Services." The Company's system
design incorporates the use of lower power, lower elevation sites in densely
populated areas.
 
     In order for the Company's subscribers to roam into other PCS markets (and
vice versa), at least one PCS licensee in the other market must utilize the same
digital standard. As of the date hereof, six other PCS licensees have announced
that they intend to deploy GSM-based PCS systems, and one such licensee, APC,
has been operating a GSM system in the Washington/ Baltimore MTA since November
1995. Together, these PCS licensees and the Company hold licenses for 25 MTAs,
which cover markets containing approximately 149.2 million persons, representing
approximately 55.7% of the U.S. population. PCS operators in several markets
adjacent to the Company's PCS markets, including California, Minnesota, Nevada
and Missouri,
 
                                       55
<PAGE>   56
 
have announced publicly that they intend to use the GSM standard. PrimeCo and
Sprint Spectrum have publicly announced that they intend to deploy PCS systems
based on a CDMA standard. AT&T Wireless and Southwestern Bell have selected a
TDMA standard. It is anticipated that together, CDMA-based PCS providers,
including competitors in several of the Company's markets, will own licenses
covering approximately 87% of the U.S. population (based on 1990 U.S. Census
Bureau figures used by the FCC for auction purposes) and AT&T Wireless and
Southwestern Bell, with their TDMA standard, own PCS licenses which cover
approximately 45% of the U.S. population (based on 1990 U.S. Census Bureau
figures used by the FCC for auction purposes). In order for the Company's PCS
subscribers to roam in other markets, and vice versa, at least one PCS licensee
in the other market must utilize the GSM standard, or the subscribers must use
dual-mode handsets that would permit the subscriber to use the cellular system
in the other market. See "Risk Factors -- Risks Relating to GSM Technical
Standard."
 
     The successful implementation of the PCS systems will be dependent, to a
significant degree, upon the Company's ability to lease or acquire sites for the
location of its base station equipment. The site selection process will require
the negotiation of lease or acquisition agreements for hundreds of sites for the
entire PCS systems, and will likely require the Company to obtain zoning
variances or other governmental approvals or permits. The Company has leased or
plans to lease over 600 sites in its seven MTAs. A complete engineering analysis
as to the usability of all of these sites has not been conducted. The Company
expects that the site acquisition process will continue throughout the build-out
of the PCS systems. See "Risk Factors -- PCS Build-out and Capital
Expenditures." In addition to site selection, the implementation of the
Company's PCS systems will involve construction, base station and equipment
installation and systems testing and may require that the Company relocate
existing licensees operating fixed microwave systems. See "Risk
Factors -- Relocation of Fixed Microwave Licensees."
 
     The Company believes that its PCS systems will not experience any spectrum
capacity constraints in the foreseeable future and that it will not be necessary
to expand the system's capacity until after the build-out has been completed.
System capacity can be expanded by installing additional transmitters at the
existing sites and by adding additional base stations. Additional capacity
typically will be added in increments that parallel demand and at substantially
less than the proportionate cost of the initial system. The Company believes the
cost of this additional capacity will be highly competitive with the cellular
industry's cost of adding capacity for additional subscribers.
 
COMPETITION
 
     The competition in the wireless communications industry is intense.
Competition for subscribers among wireless licensees is based principally upon
the services and features offered, the technical quality of the wireless system,
customer service, system coverage, capacity and price. Such competition may
increase to the extent that licenses are transferred from smaller, stand-alone
operators to large, better capitalized and more experienced wireless
communications operators who may be able to offer subscribers certain network
advantages similar to those offered by the Company.
 
     The Company has one cellular competitor in each of its cellular markets
including CommNet, Lincoln Telecommunications Company, Kansas Cellular,
Southwestern Bell and U S WEST, and there will be up to six PCS licensees in
each of its markets. The Company's principal competitors in its PCS business are
PrimeCo, Sprint Spectrum and AT&T Wireless, as well as the two existing cellular
providers in its PCS markets. The Company also competes with paging, dispatch
and conventional mobile telephone companies, resellers and landline telephone
service providers. Potential users of cellular systems may, however, find their
communications needs satisfied by other current and developing technologies.
One- or two-way paging or beeper services that feature voice messaging and data
display as well as tone only service may be adequate for potential subscribers
who do not need to speak to the caller. In the future, cellular service may also
compete
 
                                       56
<PAGE>   57
 
more directly with traditional landline telephone service providers. See "Risk
Factors -- Competition."
 
     The Company's PCS business will directly compete in each market with up to
five other PCS providers, including Sprint Spectrum, AT&T Wireless and PrimeCo.
The Company will also compete with existing cellular service providers in its
PCS markets, many of which have been operational for a number of years and have
significantly greater financial and technical resources than those available to
the Company and who may upgrade their systems to provide comparable services in
competition with the Company's PCS systems. These cellular competitors include
AT&T Wireless, U S WEST and U.S. Cellular.
 
     The FCC requires all cellular system operators to provide service to
"resellers." A reseller provides cellular service to customers but does not hold
an FCC cellular license or own cellular facilities. Instead, the reseller buys
blocks of cellular telephone numbers and capacity from a licensed carrier and
resells service through its own distribution network to the public. Thus, a
reseller is both a customer of a cellular licensee's services and also a
competitor of that licensee. Several small resellers currently operate in
competition with the Company's systems.
 
     The cost to the Company of PCS handsets initially will be higher than its
cost of cellular handsets. In order to compete effectively with sellers of
analog cellular handsets, the Company may have to subsidize the sale of its PCS
handsets to a greater extent than cellular handsets.
 
     In the future, in its cellular and PCS markets the Company expects to face
increased competition from entities providing other communications technologies
and services. While some of these technologies and services are currently
operational, others are being developed or may be developed in the future. See
"Risk Factors -- Competition."
 
     The FCC has licensed SMR dispatch system operators to construct digital
mobile communications systems on existing SMR frequencies, referred to as ESMR,
in many areas throughout the United States, including most of the areas in which
the Company operates. When constructed, ESMR systems could be competitive with
the Company's wireless service. As a result of advances in digital technology,
ESMR operators have begun to design and deploy digital mobile networks that
increase the frequency capacity of ESMR systems to a level that may be
competitive with that of wireless systems. A limited number of ESMR operators
have recently begun offering short messaging, data services and interconnected
voice telephony services on a limited basis. Several ESMR licensees have
recently announced their intention to merge into one company and plan to build
and operate digital mobile networks in most major United States markets.
 
     The FCC has also allocated radio channels to a satellite system in which
transmissions from mobile units to satellites may augment or replace
transmissions to cellular or PCS cell sites. Several companies have announced
plans to design, construct, deploy and operate satellite-based
telecommunications systems worldwide. American Mobile Satellite Corporation has
designed a geosynchronous earth orbit satellite system for communications
services. That satellite has recently begun providing voice services. Several
low earth orbit ("LEO") satellite systems have been proposed that would use
multiple satellites to provide worldwide coverage. The first LEO system is
proposed for service in 1998. In addition, others have applied to the FCC for
licenses to operate satellite communications and video transmission systems in
the 28 GHz Ka band. The Company does not currently view such systems as direct
competitors.
 
     Continuing technological advances in communications and FCC policies that
encourage the development of new spectrum-based technologies may result in new
technologies that compete with cellular and PCS systems. In addition, the
Omnibus Budget Reconciliation Act of 1993 requires, among other things, the
allocation to commercial use of a portion of 200 MHz of the spectrum currently
reserved for government use. It is possible that some portion of the spectrum
that is reallocated will be used to create new land-mobile services or to expand
existing land-mobile services.
 
                                       57
<PAGE>   58
 
GOVERNMENTAL REGULATION
 
     The FCC regulates the licensing, construction, operation, acquisition and
sale of cellular and PCS systems in the United States pursuant to the
Communications Act of 1934, as amended from time to time, and the rules,
regulations and policies promulgated by the FCC thereunder (the "Communications
Act").
 
     LICENSING OF CELLULAR COMMUNICATIONS SYSTEMS
 
     A cellular communications system operates under a protected geographic
service area license granted by the FCC for a particular market on one of two
frequency blocks allocated for cellular service. One license for each market was
initially awarded to a company or group that was affiliated with a local
landline telephone carrier in such market and is called the wireline or "B" band
license and the other license is called the non-wireline or "A" band license.
Following notice of completion of construction, a cellular operator obtains
initial operating authority. Cellular authorizations are issued generally for a
10-year term beginning on the date of the grant of the initial construction
permit. Under FCC rules, the authorized service area of a cellular provider in
each of its markets is referred to as the Cellular Geographic Service Area or
CGSA. A cellular licensee has the exclusive right to serve the entire area that
falls within the licensee's MSA or RSA for a period of five years after grant of
the licensee's construction permit. At the end of the five-year period, however,
the licensee's exclusive CGSA rights become limited to the area actually served
by the licensee as of that time, as determined pursuant to a formula adopted by
the FCC. After the five-year period any entity may apply to serve portions of
the MSA or RSA not being served by the licensee. The five-year exclusivity
period has expired for most licensees and parties have filed unserved area
applications, including some in the Company's markets.
 
     Near the conclusion of the 10-year license term, licensees must file
applications for renewal of licenses to obtain authority to renew their license.
The FCC has adopted specific standards to apply to cellular renewals, under
which standard the FCC will award a renewal expectancy to a cellular licensee
that (i) has provided substantial service during its past license term and (ii)
has substantially complied with applicable FCC rules and policies and the
Communications Act. Violations of the Communications Act or the FCC's rules
could result in license revocations, forfeitures or fines.
 
     Cellular radio service providers also must satisfy a variety of FCC
requirements relating to technical and reporting matters. One such requirement
is the coordination of proposed frequency usage with adjacent cellular users,
permittees and licensees in order to avoid electrical interference between
adjacent systems. In addition, the height and power of base station transmitting
facilities and the type of signals they emit must fall within specified
parameters. The FCC has also provided guidelines respecting cellular service
resale practices and the terms under which certain ancillary services may be
provided through cellular facilities.
 
     Cellular and PCS systems are subject to certain FAA regulations respecting
the location, lighting and construction of transmitter towers and antennae and
may be subject to regulation under the National Environmental Policy Act and the
environmental regulations of the FCC. State or local zoning and land use
regulations also apply to the Company's activities. The Company uses common
carrier point to point microwave facilities to connect Cell Sites and to link
them to the main switching office. These facilities are separately licensed by
the FCC and are subject to regulation as to technical parameters and service.
 
     The Communications Act preempts state and local regulation of the entry of,
or the rates charged by, any provider of commercial mobile radio service
("CMRS") or any private mobile radio service ("PMRS"), which includes cellular
(and PCS) service. Notwithstanding such preemption, a state may petition the FCC
for authority to regulate the rates for any CMRS, and California, Hawaii and
Wyoming, where the Company provides service, have done so. However, the State of
Wyoming
 
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<PAGE>   59
 
withdrew its petition on its own motion, and the FCC denied the California and
Hawaii petitions, as well as a California petition for reconsideration.
 
     TRANSFERS AND ASSIGNMENTS OF CELLULAR LICENSES
 
     The Communications Act and FCC rules require the FCC's prior approval of
the assignment or transfer of control of a construction permit or license for a
cellular system. Subject to FCC approval, a license or permit may be transferred
from a nonwireline entity to a wireline entity, or vice versa. Non-controlling
interests in an entity that holds a cellular license or cellular system
generally may be bought or sold without prior FCC approval. Any acquisition or
sale by the Company of cellular interests may also require the prior approval of
the Federal Trade Commission and the Department of Justice, if over a certain
size, as well as any state or local regulatory authorities having competent
jurisdiction.
 
     In addition, the FCC's rules prohibit the alienation of any ownership
interest in an RSA application, or an entity holding such an application, prior
to the grant of a construction permit. For unserved cellular areas, no change of
control may take place until after the FCC has granted both a construction
permit and a license and the licensee has provided service to the public for at
least one year. These restrictions affect the ability of prospective purchasers,
including the Company, to enter into agreements for RSA and unserved area
acquisitions prior to the lapse of the applicable transfer restriction periods.
The restriction on sale of interests in RSA and unserved area applications and
on agreements for such sales should not have a greater effect on the Company
than on any other prospective buyer.
 
     LICENSING OF PCS SYSTEMS
 
     In order to increase competition in wireless communications, promote
improved quality and service and make available the widest possible range of
wireless services, federal legislation was enacted directing the FCC to allocate
radio frequency spectrum for PCS by competitive bidding. A PCS system operates
under a protected geographic service area license granted by the FCC for a
particular market on one of six frequency blocks allocated for broadband PCS
service. The FCC has divided the United States and its possessions and
territories into PCS markets made up of 493 BTAs and 51 MTAs. Each MTA consists
of at least two BTAs. As many as six licensees will compete in each PCS service
area. The FCC has allocated 120 MHz of radio spectrum in the 2 GHz band for
licensed broadband PCS services. The FCC divided the 120 MHz of spectrum into
six individual blocks, each of which is allocated to serve either MTAs or BTAs.
The spectrum allocation includes two 30 MHz blocks (A and B Blocks) licensed for
each of the 51 MTAs, one 30 MHz block (C Block) licensed for each of the 493
BTAs, and three 10 MHz blocks (D, E and F Blocks) licensed for each of the 493
BTAs. A PCS license will be awarded for each MTA or BTA in every block, for a
total of more than 2,000 licenses.
 
     Under the FCC's rules, there are three separate spectrum aggregation limits
affecting broadband PCS licensees. Under the first rule, a broadband PCS
licensee may own combinations of PCS licenses (e.g., one MTA (30 MHz) and one
BTA (10 MHz)) with total aggregate spectrum coverage of up to 40 MHz in a single
geographic area. The second rule provides that no cellular licensee will be
allowed to own more than one 10 MHz PCS license (i.e., ownership of a 30 MHz PCS
license is prohibited) covering territory, ten percent or more of the population
of which is within the CGSAs represented by that entity's cellular licenses.
This cellular/PCS cross-ownership restriction is currently the subject of
further rulemaking proceedings following a successful court challenge described
below. Finally, no entity may hold licenses for more than 45 MHz of PCS,
cellular and SMR services regulated as CMRS where there is significant overlap
in any geographic area (significant overlap will occur when at least ten percent
of the population of the PCS licensed service area is within the CGSA(s) and/or
SMR service area(s)).
 
                                       59
<PAGE>   60
 
     The Company owns cellular licenses serving markets that are wholly or
partially within the Denver MTA, which upon acquisition of the Denver MTA will
result in the Company exceeding the FCC's current cellular/PCS and 45 MHz CMRS
cross-ownership restrictions described above. The Company has a period of time
after acquisition of the Denver MTA in which to comply with these ownership
restrictions. In the event that these restrictions are imposed, the Company will
be obligated to divest sufficient portions of its PCS markets or its cellular
holdings to come into compliance with the rules. The Company does not believe
such restrictions or any actions the Company is required to take to comply
therewith will have a material adverse effect on the Company.
 
     When mutually exclusive applications (i.e., two or more applications
competing for the same service in the same geographic area) are filed for the
same MTA or BTA, those licenses will be awarded pursuant to auctions. The FCC
has adopted comprehensive rules that outline the bidding process, describe the
bidding application and payment process, establish penalties for certain bid
withdrawals, default or disqualification, establish regulatory safeguards,
reserve two of the six frequency blocks (the C and F Blocks) for "entrepreneurs"
and small businesses and in the case of one of the blocks (the F Block) provide
certain preferences for women and minority-owned and small businesses.
 
     The FCC has already completed the auction of the A and B Block licenses,
and the winning bidders' licenses were granted on June 23, 1995. Although all of
the MTA PCS licenses, including those of the Company, have been awarded by the
FCC, and the licensees are permitted to construct and operate their PCS systems,
the licenses have not been issued by a grant that is "final" because of pending
actions before the FCC challenging the validity of the A and B Block auctions.
These actions fall into two categories: (i) those stemming from the November 9,
1995 decision of the United States Court of Appeals for the Sixth Circuit in
Cincinnati Bell Telephone Company, Inc. v. FCC, 69 F.3d 752, which held that the
FCC's cellular eligibility restriction and the twenty percent bright line
cellular attribution standard were arbitrary and remanded the rules to the FCC
for further proceedings, and (ii) those claiming that the delay in the C Block
broadband PCS auction gave the A and B Block PCS licensees an unfair headstart
over subsequent licensees. The Cincinnati Bell decision raises a possibility
that all of the auctions could be invalidated, including the A and B Blocks. As
to the actions claiming unfair headstart, the FCC recently affirmed the grants
of the A and B Block licenses. The time for filing an appeal or petition for
reconsideration of the FCC's affirmance of the grants ended on May 1, 1996, and
no appeals or petitions for reconsideration have been filed in the appropriate
court or with the FCC. As a result of the challenges, although it currently
appears unlikely, the Company could lose its PCS licenses or have adverse
conditions imposed on them, and in such event the loss resulting from any
adverse conditions or, in the case of license revocation, from its costs and
expenses in bidding for and obtaining the licenses and in beginning the site
acquisition and build-out for its PCS systems could have a material adverse
effect on the Company. See "Risk Factors -- Facility of PCS Auctions."
 
     The auction of C Block licenses commenced on December 18, 1995 and was
completed on May 6, 1996. As described above, on November 9, 1995, the U.S.
Court of Appeals for the Sixth Circuit held that the FCC had not adequately
justified certain FCC rules relating to the eligibility of cellular licensees
and investors to hold, or invest in the holders of, PCS licenses. The court
remanded the rules to the FCC for further consideration consistent with the
court's opinion. On March 20, 1996, the FCC released a Notice of Proposed Rule
Making to reexamine the cellular eligibility rules and certain other PCS rules.
The Company cannot predict the outcome of such reconsideration or its impact on
the C Block auction or the PCS licensing and regulatory scheme generally.
 
     All PCS licenses will be granted for a 10-year period, at the end of which
they must be renewed. The FCC has adopted specific standards to apply to PCS
renewals, under which the FCC will award a renewal expectancy to a PCS licensee
that (i) has provided substantial service during its past license term and (ii)
has substantially complied with applicable FCC rules and policies and the
Communications Act. All 30 MHz broadband PCS licensees, including the Company,
must construct
 
                                       60
<PAGE>   61
 
facilities that offer coverage to one-third of the population of their service
area within five years of their initial license grants and to two-thirds of the
population within ten years. Licensees that fail to meet the coverage
requirements may be subject to forfeiture of the license. FCC rules restrict the
voluntary assignments or transfers of control of C and F Block licenses. No
assignments or transfers affecting control are permitted during the first three
years of the license term. During the fourth and fifth years, any proposed
assignee or transferee must meet the eligibility criteria for participation in
the entrepreneur block auction at the time the application for assignment or
transfer of control is filed, or the proposed assignee or transferee must hold
other licenses for C and F Blocks and, at the time of receipt of such licenses,
have met the same eligibility criteria. Any transfers or assignments during the
entire 10 year initial license term are subject to unjust enrichment penalties,
i.e., forfeiture of any bidding credits and acceleration of any installment
payment plans should the assignee or transferee not qualify for the same
benefits. The FCC has a Notice of Proposed Rule Making pending in which it is
soliciting comment on the lifting of restrictions on transfer and assignment,
but only as to F Block licenses. In the case of the C and F Blocks, the FCC will
conduct random audits to ensure that licensees are in compliance with the FCC's
eligibility rules. Violations of the Communications Act or the FCC's rules could
result in license revocations, forfeitures or fines.
 
     For a period of up to five years after the grant of a PCS license (subject
to extension), a PCS licensee will be required to share spectrum with existing
licensees that operate certain fixed microwave systems within its license area.
To secure a sufficient amount of unencumbered spectrum to operate its PCS
systems efficiently and with adequate population coverage, the Company will need
to relocate many of these incumbent licensees. In an effort to balance the
competing interests of existing microwave users and newly authorized PCS
licensees, the FCC has adopted a transition plan to relocate such microwave
operators to other spectrum blocks. This transition plan allows most microwave
users to operate in the PCS spectrum for a two-year voluntary negotiation period
and an additional one-year mandatory negotiation period. For public safety
entities dedicating a majority of their system communications for police, fire
or emergency medical services operations, the voluntary negotiation period is
three years, with an additional two year mandatory negotiation period. Parties
unable to reach agreement within these time periods may refer the matter to the
FCC for resolution, but the incumbent microwave user is permitted to continue
its operations until final FCC resolution of the matter. The Company has already
reached agreements with some of the microwave incumbents affecting the Company's
PCS systems; however, there can be no assurance that the Company will be
successful in reaching timely agreements with the remaining existing microwave
licensees needed to construct and operate its PCS systems or that any such
agreements will be on terms favorable to the Company. See "Risk
Factors -- Relocation of Fixed Microwave Licensees" and "-- Finality of PCS
Auctions."
 
     TRANSFERS AND ASSIGNMENTS OF PCS LICENSES
 
     The Communications Act and FCC rules require the FCC's prior approval of
the assignment or transfer of control of a license for a PCS system. In
addition, the FCC has established transfer disclosure requirements that require
licensees who transfer control of or assign a PCS license within the first three
years of their license term to file associated contracts for sale, option
agreements, management agreements or other documents disclosing the total
consideration that the licensee would receive in return for the transfer or
assignment of its license. Non-controlling interests in an entity that holds a
PCS license or PCS system generally may be bought or sold without FCC approval.
Any acquisition or sale by the Company of PCS interests may also require the
prior approval of the Federal Trade Commission and the Department of Justice if
over a certain size, as well as state or local regulatory authorities having
competent jurisdiction.
 
     FOREIGN OWNERSHIP
 
     Under existing law, no more than 20% of an FCC licensee's capital stock may
be owned, directly or indirectly, or voted by non-U.S. citizens or their
representatives, by a foreign government or its representatives or by a foreign
corporation. Because the Company itself does not hold any FCC
 
                                       61
<PAGE>   62
 
license but instead controls other companies which themselves hold the licenses
(which is the current and intended structure), up to 25% of the Company's
capital stock may be owned or voted by non-U.S. citizens or their
representatives, by a foreign government or its representatives or by a foreign
corporation. Alien ownership above the 25% level may be allowed should the FCC
find such higher levels not inconsistent with the public interest. If foreign
ownership of the Company were to exceed the 25% level, the FCC could revoke the
Company's FCC licenses, although the Company could seek a declaratory ruling
from the FCC allowing the foreign ownership or take other actions to reduce the
Company's foreign ownership percentage in order to avoid the loss of its
licenses. The Company has no knowledge of any present foreign ownership in
violation of these restrictions.
 
     TELECOMMUNICATIONS ACT OF 1996
 
     On February 8, 1996, the Telecommunications Act of 1996 (the
"Telecommunications Act") was signed into law, substantially revising the
regulation of communications. The goal of the Telecommunications Act is to
enhance competition and remove barriers to market entry, while deregulating the
communications industry to the greatest extent possible. To this end, local and
long-distance communications providers will, for the first time, be able to
compete in the other's market, and telephone and cable companies will likewise
be able to compete. To facilitate the entry of new carriers into existing
markets, the Telecommunications Act imposes certain interconnection and equal
access requirements on incumbent carriers. Additionally, all communications
carriers providing interstate communications services must contribute to the
federal universal service support mechanisms that the FCC will establish. The
Company cannot predict the outcome of the FCC's rulemaking proceedings to
promulgate regulations to implement the new law or the effect of the new
regulations on cellular service or PCS, and there can be no assurance that such
regulations will not adversely affect the Company's business or financial
condition.
 
     At present, cellular providers, other than the regional Bell operating
companies, have the option of using only one designated long distance carrier.
The Telecommunications Act codifies the policy that CMRS providers will not be
required to provide equal access to long distance carriers. The FCC, however,
may require CMRS carriers to offer unblocked access (i.e., implemented by the
subscriber's use of a carrier identification code or other mechanisms at the
time of placing a call) to the long distance provider of a subscriber's choice.
The FCC has recently terminated its inquiry into the imposition of equal access
requirements on CMRS providers.
 
INTELLECTUAL PROPERTY
 
     CELLULAR ONE is a service mark registered with the United States Patent and
Trademark Office. The service mark is owned by Cellular One Group, a Delaware
general partnership comprised of Cellular One Marketing, Inc., a subsidiary of
Southwestern Bell Mobile Systems, together with Cellular One Development, Inc.,
a subsidiary of AT&T and Vanguard Cellular Systems, Inc. The Company uses the
CELLULAR ONE service mark to identify and promote its cellular telephone service
pursuant to licensing agreements with Cellular One Group. In 1995, the Company
paid approximately $115,000 and $100,000, respectively, in licensing and
advertising fees under these agreements. The licensing agreements require the
Company to provide high-quality cellular telephone service to its customers, and
to maintain a certain minimum overall customer satisfaction rating in surveys
commissioned by Cellular One Group. The licensing agreements that the Company
has entered into are for original five-year terms expiring on various dates.
Assuming compliance by the Company with the provisions of the agreements, each
of these agreements may be renewed at the Company's option for three additional
five-year terms.
 
     Western Wireless is a service mark owned by the Company registered with the
United States Patent and Trademark Office. The Company has applications pending
to obtain federal trademark protection of the mark "VoiceStream," and various
derivatives thereof. "Telewaves(R)," a service mark owned by one of the
Company's subsidiaries, is registered with the United States Patent and
Trademark Office and is the service mark under which the Company provides its
paging services.
 
                                       62
<PAGE>   63
 
EMPLOYEES AND LABOR RELATIONS
 
     The Company considers its labor relations to be good and, to the Company's
knowledge, none of its employees is covered by a collective bargaining
agreement. As of March 31, 1996, the Company employed a total of 1,372 people in
the following areas:
 
<TABLE>
<CAPTION>
                                                                               NUMBER OF
                                    CATEGORY                                   EMPLOYEES
    -------------------------------------------------------------------------  ---------
    <S>                                                                        <C>
    Sales and marketing......................................................     791
    Engineering..............................................................     203
    General and administration, including customer service...................     378
</TABLE>
 
PROPERTIES
 
     In addition to the direct and attributable interests in cellular, PCS and
paging licenses and other similar assets discussed in this Prospectus, the
Company leases its principal executive offices (consisting of approximately
61,000 square feet) located in Issaquah, Washington. The Company and its
subsidiaries and affiliates lease and own locations for inventory storage,
microwave, cell site and switching equipment and sales and administrative
offices.
 
LEGAL PROCEEDINGS
 
     There are no material, pending legal proceedings to which the Company or
any of its subsidiaries or affiliates is a party or of which any of their
property is subject which, if adversely decided, would have a material adverse
effect on the Company. For discussion of certain legal proceedings relating to
FCC license grants, see "Risk Factors -- Governmental Regulation,"
"-- Finality of PCS Auctions" and "-- Governmental Regulation."
 
ORGANIZATION
 
     The Company conducts its operations through a number of direct and indirect
subsidiaries and affiliates. The Company holds its FCC licenses and conducts all
operations through wholly-owned subsidiaries. Five of the Company's MSAs have
minority ownership interests held by non-affiliated third parties. The total
ownership of such minority interest holders in such subsidiaries and affiliates
ranges from less than one percent to approximately eight percent. An indirect
wholly-owned subsidiary of the Company is the 49.9% limited partner of Cook
Inlet PCS. See "Risk Factors -- Holding Company Structure; Subordination,"
"-- Governmental Regulation," "The Company -- Recent Developments" and "Certain
Transactions."
 
                                       63
<PAGE>   64
 
                                   MANAGEMENT
 
DIRECTORS, EXECUTIVE OFFICERS AND KEY PERSONNEL
 
     The names, ages and positions of the executive officers and directors of
the Company are listed below along with their business experience during the
past five years. The business address of all officers of the Company is 2001 NW
Sammamish Road, Issaquah, Washington 98027. All of these individuals are
citizens of the United States. The Company's Board of Directors currently
consists of six directors and one board seat that is vacant. Directors are
elected at the annual meeting of shareholders to serve until they resign or are
removed, or are otherwise disqualified to serve, or until their successors are
elected and qualified. Executive officers of the Company are appointed at the
Board's first meeting after each annual meeting of shareholders. No family
relationships exist among any of the directors or executive officers of the
Company, except for Mr. Stanton and Ms. Gillespie, who are married to each
other. See "-- Board of Directors."
 
<TABLE>
<CAPTION>
                       NAME                          AGE                POSITION
- ---------------------------------------------------  ---     -------------------------------
<S>                                                  <C>     <C>
John W. Stanton....................................  40      Chairman, Director and Chief
                                                             Executive Officer
Donald Guthrie.....................................  40      Vice Chairman
Robert R. Stapleton................................  38      President
Mikal J. Thomsen...................................  40      Chief Operating Officer
Theresa E. Gillespie...............................  43      Chief Financial Officer
Alan R. Bender.....................................  41      Secretary, Senior Vice
                                                             President and General Counsel
Cregg B. Baumbaugh.................................  39      Senior Vice President --
                                                             Corporate Development
Timothy R. Wong....................................  40      Vice President -- Engineering
Bradley J. Horwitz.................................  40      Vice President -- International
Nastashia Stoneman Press...........................  35      Principal Accounting Officer
David A. Bayer.....................................  56      Director
John L. Bunce, Jr..................................  37      Director
Mitchell R. Cohen..................................  32      Director
Jonathan M. Nelson.................................  39      Director
Terence M. O'Toole.................................  37      Director
</TABLE>
 
     John W. Stanton has been a director, Chairman of the Board and Chief
Executive Officer of the Company since its formation in July 1994. Mr. Stanton
has been Chief Executive Officer of GCC since March 1992, and was Chairman of
the Board of GCC from March 1992 to December 1995. Mr. Stanton has served as
Chairman of the Board and Chief Executive Officer of PN Cellular, Inc. ("PN
Cellular"), the former General Partner of MCLP since its formation in October
1992. Mr. Stanton served as a director of McCaw Cellular Communications, Inc.
("McCaw") from 1986 to 1994, and as a director of LIN Broadcasting Corporation
("LIN Broadcasting") from 1990 to 1994, during which time it was a publicly
traded company. From 1983 to 1991, Mr. Stanton served in various capacities with
McCaw, serving as Vice-Chairman of the Board of McCaw from 1988 to September
1991 and as Chief Operating Officer of McCaw from 1985 to 1988. Mr. Stanton is
also a member of the Board of Directors of each of Interpoint, Inc. and SmarTone
(Hong Kong). In addition, Mr. Stanton is a trustee of Whitman College, a private
college. Mr. Stanton is currently a director of the CTIA. Mr. Stanton is married
to Ms. Gillespie.
 
                                       64
<PAGE>   65
 
     Donald Guthrie has been Vice Chairman of the Company since November 1995.
From 1986 to October 1995, he served as Senior Vice President and Treasurer of
McCaw and, from 1990 to October 1995, he served as Senior Vice
President -- Finance of LIN Broadcasting.
 
     Robert R. Stapleton has been President of the Company since its formation
in July 1994, and President of GCC since November 1992. From August 1989 to
November 1992, he served in various positions with GCC, including Chief
Operating Officer and Vice President of Operations. From 1984 to 1989, Mr.
Stapleton was employed by mobile communications subsidiaries of Pacific Telesis,
Inc., which now are affiliated with AirTouch Communications.
 
     Mikal J. Thomsen has been Chief Operating Officer of the Company since its
formation in July 1994. Mr. Thomsen was a director and Chief Operating Officer
of MCLP and its predecessor from its inception in 1991 until the Company's
formation in July 1994. From 1983 to 1991, Mr. Thomsen held various positions at
McCaw, serving as General Manager of its International Division from 1990 to
1991 and as General Manager of its West Florida Region from 1987 to 1990.
 
     Theresa E. Gillespie has been Chief Financial Officer of the Company since
its formation in July 1994. Ms. Gillespie was Chief Financial Officer of MCLP
and its predecessor since its inception in 1991 until the Company's formation in
July 1994. Ms. Gillespie has been Chief Financial Officer of certain entities
controlled by Mr. Stanton and Ms. Gillespie since 1988. From 1986 to 1987, Ms.
Gillespie was Senior Vice President and Controller of McCaw. From 1975 to 1986
she was employed by a national public accounting firm. Ms. Gillespie is married
to Mr. Stanton.
 
     Alan R. Bender has been Secretary, Senior Vice President and General
Counsel of the Company since its formation in July 1994. Mr. Bender joined GCC
in April 1990, as Senior Counsel, and was named Secretary in June 1990, General
Counsel in August 1990 and Vice President in March 1992. From 1988 to 1990, Mr.
Bender was Vice President and Senior Counsel of Equitec Financial Group, Inc., a
subsidiary of PacifiCorp Inc.
 
     Cregg B. Baumbaugh has been Senior Vice President -- Corporate Development
of the Company since its formation in July 1994. From November 1989 through the
present, he has served in various positions with GCC, including Vice
President -- Business Development. From 1986 to 1989, Mr. Baumbaugh was employed
by The First Boston Corporation.
 
     Timothy R. Wong has been Vice President -- Engineering of the Company since
January 1996. From 1990 to 1995, Mr. Wong held various positions at U S WEST
Cellular, serving as Executive Director -- Engineering and Operations from 1994
to 1995, Director of Wireless Systems Engineering in 1993, Manager of
International Wireless Engineering in 1992, and Manager -- Systems Design from
1990 to 1991.
 
     Bradley J. Horwitz has been Vice President -- International of the Company
and President of Western Wireless International Corporation, a subsidiary of the
Company, since November 1995. From 1983 to 1995, Mr. Horwitz held various
positions at McCaw, serving as Vice President -- International Operations from
1992 to 1995, Director -- Business Development from 1990 to 1992 and Director of
Paging Operations from 1986 to 1990.
 
     Nastashia Stoneman Press has been Principal Accounting Officer since
December 1995. Ms. Press was Controller of the Company from its formation in
July 1994 to December 1995, and Controller of MCLP from April 1992 to the
Company's formation in July 1994. From 1989 to 1992, Ms. Press was Controller of
Institutional Communications Company. From 1983 to 1989, she held various
accounting and finance positions at MCI Communications Corporation.
 
     David A. Bayer has been a director of the Company since its formation in
July 1994. Mr. Bayer was a director of GCC from February 1993 to December 1995.
Since November 1991, Mr. Bayer has been the President and owner of dbX
Corporation. Mr. Bayer currently is a director of MobileMedia Corporation
("MobileMedia").
 
                                       65
<PAGE>   66
 
     John L. Bunce, Jr. has been a director of the Company since its formation
in July 1994. Mr. Bunce was a director of GCC from March 1992 to December 1995.
Mr. Bunce is a general partner of Hellman & Friedman, a private investment firm,
having joined Hellman & Friedman as an associate in 1988. Mr. Bunce currently is
a director of MobileMedia.
 
     Mitchell R. Cohen has been a director of the Company since its formation in
July 1994. Mr. Cohen was a director of GCC from March 1992 to December 1995. Mr.
Cohen is a general partner of Hellman & Friedman, having joined Hellman &
Friedman as an associate in July 1989. From 1986 to 1989, Mr. Cohen was employed
by Shearson Lehman Hutton, Inc. Mr. Cohen currently is a director of MobileMedia
and Matrix Telecommunications Limited.
 
     Jonathan M. Nelson has been a director of the Company since its formation
in July 1994. Mr. Nelson is a managing general partner of Providence Ventures,
L.P., the general partner of the general partner of Providence Media Partners
L.P. ("Providence"), a private equity fund. Since 1986, Mr. Nelson has been a
managing director of Narragansett Capital, Inc., a private management company
for three separate equity investment funds. Mr. Nelson is currently a director
of Wellman, Inc., Brooks Fiber Properties Inc. and CellNet Data Systems.
 
     Terence M. O'Toole has been a director of the Company since its formation
in July 1994. Mr. O'Toole joined Goldman, Sachs & Co. ("Goldman Sachs") in 1983
and became a Vice President in April 1988 and a general partner in November
1992. He is currently a director of Insilco Corporation, a diversified
industrial holding company.
 
     GCC filed a voluntary petition for bankruptcy under Chapter 11 of the
United States Bankruptcy Code in October 1991 and, pursuant to a pre-packaged
plan, emerged from bankruptcy in March 1992 under the controlling ownership of
the Hellman & Friedman Entities. Mr. Stapleton and Mr. Bender at the time of the
filing of the voluntary petition were executive officers of GCC, continue to be
executive officers of GCC and now concurrently serve as executive officers of
the Company.
 
BOARD OF DIRECTORS
 
     Each member of the Board of Directors has been elected pursuant to a
stockholders agreement among certain of the Company's principal shareholders
entered into in connection with the Business Combination (the "Stockholders
Agreement"). Under the terms of the Stockholders Agreement, the current Board of
Directors consists of the Company's Chief Executive Officer (John W. Stanton),
three designees of Hellman & Friedman (John L. Bunce, Jr., Mitchell R. Cohen and
David A. Bayer), one designee of Goldman Sachs (Terence M. O'Toole), one
designee of Providence (Jonathan M. Nelson) and one designee selected by
Providence and Mr. Stanton (which position is currently vacant). The provisions
of the Stockholders Agreement, other than provisions providing for registration
rights, will terminate on the closing of the Offerings. Certain of such
shareholders will be parties to a new Shareholders Agreement relating to the
election of directors. See "Certain Transactions."
 
     The Executive Committee is currently comprised of Messrs. Stanton, Bunce
and O'Toole, and the Compensation Committee is currently comprised of Messrs.
Cohen, Nelson and Bayer. The Audit Committee is currently comprised of Messrs.
Cohen, Nelson and Bayer and is responsible for recommending to the Board of
Directors the engagement of the independent public accountants of the Company
and reviewing with the independent public accountants the scope and results of
the audits, the internal accounting controls of the Company, audit practices and
the professional services furnished by the independent public accountants.
 
     The Washington Business Corporation Act (the "Washington Business Act")
provides that a company may indemnify its directors and officers as to certain
liabilities. The Company's Articles of Incorporation and Bylaws provide for the
indemnification of its directors and officers to the fullest extent permitted by
law, and the Company intends to enter into separate indemnification agreements
with each of its directors and officers to effectuate these provisions, and to
purchase director's and officer's liability insurance. The effect of such
provisions is to indemnify the directors and officers of the Company against all
costs, expenses and liabilities incurred by them in
 
                                       66
<PAGE>   67
 
connection with any action, suit or proceeding in which they are involved by
reason of their affiliation with the Company, to the fullest extent permitted by
law.
 
EXECUTIVE COMPENSATION
 
     The following table sets forth the compensation paid in 1995 to the
Company's Chief Executive Officer and the Company's five other most highly
compensated executive officers (the "Named Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                   LONG-TERM
                                                                  COMPENSATION
                                                                  ------------
                                                                     AWARDS
                                                                  ------------
                                        ANNUAL COMPENSATION        SECURITIES
                                      -----------------------      UNDERLYING         ALL OTHER
                                                      BONUS       OPTIONS/SARS     COMPENSATION(1)
    NAME AND PRINCIPAL POSITION       SALARY ($)       ($)            (#)                ($)
- ------------------------------------  ----------     --------     ------------     ---------------
<S>                                   <C>            <C>          <C>              <C>
John W. Stanton.....................    $120,000     $180,000              0           $ 4,500
  Chairman & Chief Executive Officer
Robert R. Stapleton.................     139,461      100,000        139,500             4,500
  President
Mikal J. Thomsen....................     134,375       65,000        124,000             4,500
  Chief Operating Officer
Theresa E. Gillespie................     119,167       80,000        100,750             4,500
  Chief Financial Officer
Alan R. Bender......................     124,000       72,000         77,500             4,500
  Secretary, Senior Vice President
  and General Counsel
Cregg B. Baumbaugh..................     124,000       72,000         77,500             4,500
  Senior Vice President -- Corporate
  Development
</TABLE>
 
- ---------------
(1) Company paid matching contributions to the Company's 401(k) Profit Sharing
    Plan and Trust.
 
     The following table sets forth information concerning individual grants of
stock options made during the fiscal year ended December 31, 1995 to the Named
Executive Officers.
 
                     OPTION/SAR GRANTS IN LAST FISCAL YEAR
 
<TABLE>
<CAPTION>
                                                                                               POTENTIAL
                                                                                              REALIZABLE
                                                                                               VALUE AT
                                               INDIVIDUAL GRANTS                                ASSUMED
                          ------------------------------------------------------------       ANNUAL RATES
                            NUMBER OF     PERCENT OF TOTAL                                  OF STOCK PRICE
                          SECURITIES OF     OPTIONS/SARS                                   APPRECIATION FOR
                           UNDERLYING        GRANTED TO      EXERCISE OR                    OPTION TERM(2)
                          OPTIONS/SARS      EMPLOYEES IN      BASE PRICE    EXPIRATION   ---------------------
          NAME            GRANTED(#)(1)     FISCAL YEAR       ($/SHARE)      DATE(1)        5%         10%
- ------------------------  -------------   ----------------   ------------   ----------   --------   ----------
<S>                       <C>             <C>                <C>            <C>          <C>        <C>
John W. Stanton.........           0              0%            $    0              0    $      0   $        0
Robert R. Stapleton.....     139,500             10              11.29        7/29/05     992,250    2,504,250
Mikal J. Thomsen........     124,000              9              11.29        7/29/05     882,000    2,226,000
Theresa E. Gillespie....     100,750              7              11.29        7/29/05     716,625    1,808,625
Alan R. Bender..........      77,500              5              11.29        7/29/05     551,250    1,391,250
Cregg B. Baumbaugh......      77,500              5              11.29        7/29/05     551,250    1,391,250
</TABLE>
 
- ---------------
(1) These options have terms of ten years from the date of grant, July 29, 1995,
    and become exercisable as to 25% of the shares on the first anniversary and
    an additional 25% every year thereafter until such options are fully
    exercisable, provided that such officer remains continuously employed by the
    Company.
 
                                       67
<PAGE>   68
 
(2) Amounts reported in these columns represent amounts that may be realized
    upon exercise of the options immediately prior to expiration of their terms
    assuming the specified compounded rates of appreciation on the base price
    (5% and 10%) of the Common Stock over the terms of the options. The 5% and
    10% numbers are calculated based on rules required by the Securities and
    Exchange Commission and do not reflect the Company's estimate of future
    stock price growth. Actual gains, if any, on stock option exercises are
    dependent on the timing of such exercises and the future performance of the
    Common Stock. There can be no assurance that the rates of appreciation
    assumed in these columns can be achieved or that the amounts reflected will
    be received by the individuals.
 
OPTION EXERCISES AND HOLDINGS
 
     The following table sets forth information with respect to each of the
Named Executive Officers concerning the exercise of stock options and
unexercised stock options held at December 31, 1995.
 
            AGGREGATED OPTION/SAR EXERCISES IN THE LAST FISCAL YEAR
                     AND FISCAL YEAR-END OPTION/SAR VALUES
 
<TABLE>
<CAPTION>
                                                       NUMBER OF SECURITIES
                                                      UNDERLYING UNEXERCISED         VALUE OF UNEXERCISED
                         NUMBER OF                        OPTIONS/SARs AT          IN-THE-MONEY OPTIONS/SARs
                          SHARES                        FISCAL YEAR-END (#)          AT FISCAL YEAR-END($)
                        ACQUIRED ON      VALUE      ---------------------------   ---------------------------
         NAME           EXERCISE(#)   REALIZED($)   EXERCISABLE   UNEXERCISABLE   EXERCISABLE   UNEXERCISABLE
- ----------------------- -----------   -----------   -----------   -------------   -----------   -------------
<S>                     <C>           <C>           <C>           <C>             <C>           <C>
John W. Stanton........      0             0                0              0      $         0    $         0
Robert R. Stapleton....      0             0          470,168        211,833        8,938,825      2,491,321
Mikal J. Thomsen.......      0             0           36,168        196,333          463,782      2,317,553
Theresa E. Gillespie...      0             0           28,933        158,618          371,008      1,871,436
Alan R. Bender.........      0             0          182,900        120,900        3,420,277      1,425,293
Cregg B. Baumbaugh.....      0             0          181,868        118,833        3,407,051      1,398,788
</TABLE>
 
EMPLOYMENT AGREEMENTS
 
     The Company has entered into employment agreements with each of Messrs.
Stanton, Stapleton, Thomsen, Bender and Baumbaugh and Ms. Gillespie, pursuant to
which such persons serve as executive officers of the Company. Each agreement
provides that such person's employment by the Company may be terminated by the
Company at any time, with or without cause (as such term is defined in the
agreements). The agreements provide for initial annual base compensation of
$180,000, $150,000, $140,000, $130,000, $130,000 and $130,000, respectively, and
provide each executive officer an opportunity to earn an annual bonus, as
determined by the Board of Directors of the Company, targeted at 100%, 70%, 60%,
60%, 60% and 60%, respectively, of such person's base compensation. Each such
agreement provides that, in the event of an involuntary termination (as defined
therein) for other than cause (1) such executive officer will be entitled to
receive a severance payment in an amount equal to any accrued but unpaid
existing annual targeted incentive bonus through the date of termination, 12
months of such executive's then base compensation, and an amount equal to 12
months of such executive's existing annual targeted incentive bonus, (2) the
Company will, at its expense, make all specified insurance payment benefits on
behalf of such executive officer and his or her dependents for 12 months
following such involuntary termination and (3) with respect to any stock options
previously granted to each executive officer which remain unvested at the time
of involuntary termination, there shall be immediate vesting of that portion of
each such grant of any unvested stock options equal to the product of the total
number of such unvested options under such grant multiplied by a fraction, the
numerator of which is the sum of the number of days from the date on which the
last vesting of options under such grant occurred to and including the date of
termination plus 365, and the denominator of which is the number of days
remaining from the date on which the last vesting of
 
                                       68
<PAGE>   69
 
options under such grant occurred to and including the date on which the final
vesting under such grant would have occurred absent the termination. Mr.
Stapleton's agreement provides for an immediate vesting of all options upon his
involuntary termination for other than cause. Among other things, an executive
officer's death or permanent disability will be deemed an involuntary
termination for other than cause. In addition, each agreement provides for full
vesting of all stock options granted upon a change of control (as such term is
defined in the stock option agreements with the executive officer) of the
Company.
 
     Each such employment agreement further provides that the Company has
entered or will enter into an indemnification agreement with such executive
officer pursuant to which the Company will agree to indemnify the executive
officer against certain liabilities arising by reason of the executive officer's
affiliation with the Company. Pursuant to the terms of each employment
agreement, each executive officer agrees that during such executive officer's
employment with the Company and for one year following the termination of such
executive officer's employment with the Company for any reason, such executive
officer will not engage in a business which is substantially the same as or
similar to the business of the Company and which competes within the applicable
commercial mobile radio services markets serviced by the Company. Mr. Stanton's
agreement provides that such prohibition shall not preclude Mr. Stanton's
investment in other companies engaged in the wireless communications business or
his ability to serve as a director of other companies engaged in the wireless
communications business, in each case subject to his fiduciary duties as a
director of the Company. See "Risk Factors -- Dependence Upon Key Personnel."
 
     All key employees of the Company have executed a non-compete agreement
containing provisions substantially similar to those set forth in the employment
agreements described above.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
     The Compensation Committee of the Company's Board was formed in July 1994.
None of the members was at any time during the fiscal year ended December 31,
1995, or at any other time, an officer or employee of the Company. No member of
the Compensation Committee of the Company serves as a member of the board of
directors or compensation committee of any entity that has one or more executive
officers serving as a member of the Company's Board of Directors or Compensation
Committee.
 
COMPENSATION OF DIRECTORS
 
     Directors of the Company currently receive no compensation for serving on
the Board. Directors are not reimbursed for their out-of-pocket expenses
incurred in connection with attendance at meetings of, and other activities
relating to serving on, the Board of Directors and any committees thereof. The
Board of Directors may consider alternative compensation arrangements for the
directors from time to time.
 
                                       69
<PAGE>   70
 
                             PRINCIPAL SHAREHOLDERS
 
     The following table sets forth certain information regarding beneficial
ownership of the Company's Common Stock as of March 31, 1996, and as adjusted to
reflect the sale of the Class A Common Stock offered in the Offerings, by (i)
each person who is known by the Company to own beneficially 5% or more of the
Common Stock; (ii) each director of the Company; (iii) each Named Executive
Officer of the Company; and (iv) all directors and officers as a group. Unless
otherwise indicated, all persons listed have sole voting power and investment
power with respect to such shares, subject to community property laws, where
applicable, and the information contained in the notes to the table. Prior to
the Offerings, there were no shares of Class A Common Stock outstanding and thus
information relating to the number and percentage of shares beneficially owned
prior to the Offerings is based on shares of Class B Common Stock only.
Information relating to percentage beneficially owned following the Offerings is
based on shares of Class A Common Stock and Class B Common Stock.
 
<TABLE>
<CAPTION>
                                                                                PERCENTAGE
                                                                            BENEFICIALLY OWNED
                                                       SHARES        --------------------------------
                                                    BENEFICIALLY     PRIOR TO THE      FOLLOWING THE
                 NAME AND ADDRESS                     OWNED(1)        OFFERINGS        OFFERINGS(2)
- --------------------------------------------------  ------------     ------------     ---------------
<S>                                                 <C>              <C>              <C>
Hellman & Friedman(3)(6)..........................    25,163,997         42.9%              37.2%
  One Maritime Plaza, 12th Floor
  San Francisco, CA 94111
The Goldman Sachs Group, L.P. and related
  investors(4)(6).................................    12,099,029         20.6               17.9
  85 Broad Street, 19th Floor
  New York, New York 10004
John W. Stanton and
  Theresa E. Gillespie(5)(6)(7)...................     6,236,423         10.6                9.2
  2001 NW Sammamish Road
  Issaquah, Washington 98027
Providence Media Partners L.P.(6).................     3,886,591          6.6                5.7
  c/o Providence Ventures, Inc.
  900 Fleet Center
  50 Kennedy Plaza
  Providence, RI 02903
Robert A. Stapleton(7)............................       480,355            *                  *
Mikal J. Thomsen(7)(8)............................       411,141            *                  *
Alan R. Bender(7).................................       206,417            *                  *
Cregg B. Baumbaugh(7).............................       200,158            *                  *
David A. Bayer(9).................................       818,159          1.4                1.2
John L. Bunce, Jr.(10)............................    25,163,997         42.9               37.2
Mitchell R. Cohen(10).............................    25,163,997         42.9               37.2
Terence M. O'Toole(11)............................    12,099,029         20.6               17.9
Jonathan M. Nelson(12)............................     3,886,591          6.6                5.7
All directors and executive officers as a group
  (13 persons)(7).................................    49,641,575         83.2               72.3
</TABLE>
 
- ---------------
  *   Less than 1% of the outstanding shares of Common Stock.
 
 (1) Computed in accordance with Rule 13d-3(d)(1) of the Exchange Act.
 
 (2) Assumes no exercise of the Underwriters' over-allotment options in the
     Offerings.
 
 (3) Consists of shares held by Hellman & Friedman Capital Partners II, L.P.
     ("HFCP"), H&F Orchard Partners, L.P. ("HFOP") and H&F International
     Partners, L.P. ("HFIP"), which are in turn beneficially owned by their
     respective general partners and Warren Hellman, individually and as a
     trustee of The Hellman Family Revocable Trust dated December 17, 1984 (the
 
                                       70
<PAGE>   71
 
     "Hellman Trust" and with HFCP, HFOP and HFIP, the "Hellman Entities"), and
     Tully M. Friedman, individually and as the trustee of The Tully M. Friedman
     Revocable Trust UAD January 3, 1980 (the "Friedman Trust" and with Hellman
     Entities, the "Hellman & Friedman Entities"). HFCP owns of record
     22,727,539 shares of Class B Common Stock, HFOP owns of record 2,033,024
     shares of Common Stock and HFIP owns of record 403,434 shares of Class B
     Common Stock. HFCP, HFOP and HFIP are California limited partnerships, the
     sole general partners of which are entities indirectly controlled by the
     Hellman Trust and the Friedman Trust. The principal business of each of
     such partnerships is to make strategic investments in a variety of special
     situations, including restructurings, recapitalizations and buyouts.
     Hellman is a trustee of the Hellman Trust and Friedman is a trustee of the
     Friedman Trust. Each of Hellman and Friedman is a citizen of the United
     States. Hellman and Friedman, individually and as trustees of the
     respective trusts, share voting and investment power with respect to the
     shares of Class B Common Stock held by the Hellman & Friedman Entities.
 
 (4) Consists of (i) 11,096,078 shares of Class B Common Stock held of record by
     GS Capital Partners, L.P. ("GS Capital"), (ii) 580,813 shares of Class B
     Common Stock held of record by Stone Street Fund 1992, L.P. ("Stone
     Street"), (iii) 337,163 shares of Class B Common Stock held of record by
     Bridge Street Fund 1992, L.P. ("Bridge Street") and (iv) 84,975 shares of
     Class B Common stock held of record by The Goldman Sachs Group, L.P. ("GS
     Group"). Each of GS Capital, Stone Street and Bridge Street is an
     investment limited partnership, the general partner, the managing general
     partner or the managing partner of which is an affiliate of GS Group. GS
     Group disclaims beneficial ownership of shares held by such investment
     partnerships to the extent partnership interests in such partnerships are
     held by persons other than GS Group and its affiliates.
 
 (5) Consists of (i) 1,686,069 shares of Class B Common Stock held of record by
     PN Cellular, which is 78% owned and controlled by Mr. Stanton and Ms.
     Gillespie, (ii) 1,274,520 shares of Class B Common Stock held of record by
     Stanton Communications Corporation ("SCC"), which is substantially owned
     and controlled by Mr. Stanton and Ms. Gillespie, (iii) 3,087,464 shares of
     Class B Common Stock held by Mr. Stanton and Ms. Gillespie, as joint
     tenants, and (iv) 159,437 shares of Class B Common Stock held of record by
     The Stanton Family Trust. Mr. Stanton and Ms. Gillespie are married and
     share voting and investment power with respect to the shares jointly owned
     by them, as well as the shares held of record of PN Cellular, SCC and The
     Stanton Family Trust.
 
 (6) Parties or affiliates of parties to the Shareholders Agreement, which
     provides that the parties thereto will vote their shares of Common Stock in
     favor of the election as directors of the Company, the Chief Executive
     Officer of the Company, one person designated by Stanton and Providence,
     one person designated by Goldman Sachs, two persons designated by the
     Hellman & Friedman Entities and one person selected by a majority of such
     designated persons, subject to the ownership requirements set forth
     therein. See "Certain Transactions."
 
 (7) Includes aggregate exercisable options to purchase Class B Common Stock;
     does not include unexercisable options. May include stock jointly or
     separately owned with or by spouse.
 
 (8) Mr. Thomsen jointly holds voting and investment power with respect to all
     of such shares with Lynn C. Thomsen, his wife, except for shares issued or
     issuable upon the exercise of stock options. Includes 172,484 shares of
     Class B Common Stock beneficially owned by Mr. Thomsen through his
     ownership of approximately 10.2% of PN Cellular. Mr. Thomsen does not have
     voting control over such shares.
 
 (9) All of such shares are owned by Bayer Investment Group. The David A. Bayer
     Trust, of which Mr. Bayer is the trustee, is the managing general partner
     of Bayer Investment Group. As a result, Mr. Bayer could be deemed to own
     beneficially 100% of the shares of Class B Common Stock held by Bayer
     Investment Group.
 
(10) Mr. Bunce and Mr. Cohen may each be deemed to be the owner of the
     25,163,997 shares of Class B Common Stock owned by the Hellman & Friedman
     Entities as they are general
 
                                       71
<PAGE>   72
 
     partners of Hellman & Friedman. Each of Mr. Bunce and Mr. Cohen disclaim
     beneficial ownership of shares held by the Hellman & Friedman Entities to
     the extent interests in such entities are held by persons other than such
     individual.
 
(11) Mr. O'Toole may be deemed to be the owner of the 12,099,029 shares of Class
     B Common Stock owned by affiliates of Goldman Sachs, an investment banking
     firm of which he is a general partner. Mr. O'Toole disclaims beneficial
     ownership of shares held by affiliates of Goldman Sachs to the extent
     interests in such entities are held by persons other than Mr. O'Toole.
 
(12) Mr. Nelson may be deemed to be the owner of the 3,886,591 shares of Class B
     Common Stock owned by Providence, as he is a managing general partner of
     Providence Ventures, L.P., the general partner of the general partner of
     Providence. Mr. Nelson disclaims beneficial ownership of shares held by
     Providence to the extent interests in Providence are held by persons other
     than Mr. Nelson.
 
                                       72
<PAGE>   73
 
                              CERTAIN TRANSACTIONS
 
     In November 1993, the Hellman & Friedman Entities, Mr. Bayer, Mr. Stanton
and Ms. Gillespie each exercised rights to purchase shares of common stock of
GCC (the "GCC Stock"), which subsequently were exchanged for Class B Common
Stock. See "Principal Shareholders."
 
     In 1993, prior to the Business Combination, GCC and MCLP exchanged certain
cellular systems owned by each of them.
 
     Western Wireless Corporation was formed in July 1994 as part of the
Business Combination involving GCC, MCLP, Mr. Stanton and Ms. Gillespie and PN
Cellular. Immediately prior to the Business Combination, MCLP owned directly and
indirectly 2.5% of the outstanding shares of GCC Stock and a subsidiary of GCC
owned a 9.7% limited partnership interest in MCLP and 10% of the general partner
of MCLP. Pursuant to the Business Combination, Western Wireless Corporation
acquired approximately 95% of the outstanding shares of GCC Stock from certain
GCC stockholders in exchange for Class B Common Stock (the "GCC Exchange"). Of
the 45,042,681 shares of Class B Common Stock issued in the Business
Combination, 51.9% were issued to GCC stockholders, 46.2% were issued to the
partners of MCLP and 1.9% were issued in connection with interest acquired from
Mr. Stanton and Ms. Gillespie and their affiliates. Simultaneously with the GCC
Exchange, Western Wireless Corporation acquired all of the general and limited
partnership interests of MCLP in exchange for Class B Common Stock. As part of
the Business Combination, Western Wireless Corporation also acquired the
remaining ownership interests in a corporation controlled by Mr. Stanton and Ms.
Gillespie in which MCLP had a minority interest and in other partnerships
controlled by MCLP, Mr. Stanton and Ms. Gillespie in exchange for Class B Common
Stock. As a result of the Business Combination and a series of related
transactions, Western Wireless Corporation holds indirectly all of the assets
formerly held by MCLP, and GCC is a wholly-owned subsidiary of Western Wireless
Corporation.
 
     In connection with the Business Combination, certain holders of GCC Stock
and certain holders of limited partnership interests in MCLP entered into the
Stockholders Agreement. The parties to the Stockholders Agreement beneficially
own approximately 92% of the Company's outstanding Common Stock prior to the
Offerings. The provisions of the Stockholders Agreement, other than the
provisions relating to registration rights, will terminate at the closing of the
Offerings. See "Management -- Board of Directors."
 
     Concurrently with the execution of the Stockholders Agreement, the Hellman
& Friedman Entities, Mr. Stanton, Ms. Gillespie, PN Cellular, The Stanton Family
Trust and SCC (collectively, the "Stanton Entities"), GS Capital, Stone Street,
Bridge Street and GS Group (collectively, the "Goldman Sachs Entities") and
certain other shareholders entered into a Voting Agreement, which was to be
effective only upon the consummation of an initial public offering. The Voting
Agreement, which was superseded by the Shareholders Agreement, provided
generally that each of the Hellman & Friedman Entities, the Stanton Entities and
the Goldman Sachs Entities would vote their shares of Common Stock for one
member of the Board of Directors designated by each of the others so long as
each of the others beneficially owns at least 7 1/2% of the outstanding shares
of Common Stock of the Company. In connection with the Offerings, the Hellman &
Friedman Entities, the Stanton Entities, the Goldman Sachs Entities and
Providence will enter into the Shareholders Agreement, which will be effective
only upon consummation of the U.S. Offering, will supersede the Voting Agreement
and, with respect to election of directors of the Company, will provide that
each of the Hellman & Friedman Entities, the Stanton Entities, the Goldman Sachs
Entities and Providence shall vote their shares of Common Stock to elect a Board
of Directors which will include (but not necessarily be limited to) the
following six members: (i) the Chief Executive Officer of the Company, (ii) so
long as the Hellman & Friedman Entities beneficially own at least (A) 15% of the
total voting power (as defined in the Shareholders Agreement) of the Company,
two persons designated by the Hellman & Friedman Entities or (B) 7 1/2% of the
total voting power of the Company, one person designated by the Hellman &
Friedman Entities, (iii) so long as the Goldman
 
                                       73
<PAGE>   74
 
Sachs Entities beneficially own at least 7 1/2% of the total voting power of the
Company, one person designated by Goldman Sachs, (iv) so long as the Stanton
Entities and Providence collectively beneficially own at least 7 1/2% of the
total voting power of the Company, one person designated by majority vote of the
Stanton Entities and Providence (such designee being in addition to Mr. Stanton
if he is then serving on the Board of Directors by reason of being the Chief
Executive Officer of the Company); the Stanton Entities will agree that so long
as Mr. Stanton is serving as Chief Executive Officer and Providence owns at
least 75% of the shares of Common Stock it beneficially owns at the date of
execution of the Shareholders Agreement, the Stanton Entities shall vote their
shares of Common Stock for one member of the Board of Directors designated by
Providence; and (v) one member of the Board of Directors of the Company selected
by a majority of the persons selected as described above. The Shareholders
Agreement will further provide that so long as the Hellman & Friedman Entities
hold shares of Common Stock having voting power (as defined in the Shareholders
Agreement) in excess of 49.9% of the total voting power, then for so long as the
Hellman & Friedman Entities shall hold shares of Common Stock having voting
power in excess of the aforesaid percentage, it shall abstain from voting that
number of shares of Common Stock which gives it more votes than the aforesaid
percentage. Such agreement will have a term of 10 years. The Goldman Sachs
Entities are also limited in their voting power pursuant to provisions of the
Company's Articles of Incorporation. See "Description of Capital
Stock -- Certain Articles of Incorporation, Bylaws and Statutory Provisions
Affecting Shareholders - Regulated Shareholders."
 
     In the second quarter of 1995, in order to finance the acquisition of
broadband MTA PCS licenses through auctions conducted by the FCC, a number of
the Company's current shareholders and their affiliates purchased shares of
non-voting, convertible Series A Preferred Stock (the "PCS Preferred Stock") of
Western PCS Corporation, a wholly-owned subsidiary of the Company ("Western
PCS"), all the outstanding common stock of which was held by the Company, for a
total purchase price of $149,499,980. The PCS Preferred Stock was exchangeable
into shares of Class B Common Stock. The purchasers of the PCS Preferred Stock
were the Hellman & Friedman Entities, Goldman Sachs Entities, Mr. Stanton and
Ms. Gillespie, Providence, Bayer Investment Group and Toronto Dominion
Investments, Inc. To secure their purchase commitments prior to the purchase,
the subscribers agreed to pledge shares of the Company's stock or provide loans
to the Company. Loans aggregating approximately $13,850,000 were made to the
Company by subscribers. At the time of the purchase, the pledged shares were
released and the loans (including accrued interest in the amount of $226,000)
converted to equity in partial satisfaction of the purchase price. On June 26,
1995, the Company caused the exchange of the PCS Preferred Stock into Class B
Common Stock, leaving Western PCS as a wholly-owned subsidiary of the Company
and resulting in the issuance of 13,241,443 shares of Class B Common Stock to
the purchasers in exchange for the PCS Preferred Stock.
 
     In July 1995, in connection with a private offering by the Company to all
GCC stockholders who were accredited investors to exchange their GCC Stock for
Class B Common Stock, Mr. Stapleton, Mr. Bender and Mr. Baumbaugh exchanged 30,
73 and 56 shares of GCC Stock for 9,300, 22,630 and 17,360 shares of Class B
Common Stock, respectively.
 
     In November 1995, a wholly-owned subsidiary of the Company and Cook Inlet
PV/SS PCS Partners, L.P. (the "General Partner") formed a limited partnership,
Cook Inlet PCS, to participate in PCS C Block auction. Providence is a limited
partner of the General Partner of Cook Inlet PCS. The General Partner is not
otherwise affiliated with the Company. In connection with the formation of Cook
Inlet PCS, the Company granted to each partner of the General Partner the right,
during a specified period, to exchange its partnership interest in the General
Partner for shares of Class B Common Stock, the number of shares to be based on
the partners' capital contributions to the General Partner. Providence has the
right to exchange its partnership interest in the General Partner for up to
122,140 shares of Class B Common Stock.
 
     In December 1995, GS Capital Partners Media Holding I, L.P., an affiliate
of Goldman Sachs, terminated and distributed the 3,842,531 shares of Class B
Common Stock registered in its name to
 
                                       74
<PAGE>   75
 
its partners, GS Capital and GS Capital Partners Media Holding I, Inc., both of
which are affiliates of Goldman Sachs. Following such distribution, GS Capital
Partners Media Holding I, Inc. merged with and into the Company and the shares
of Class B Common Stock owned by GS Capital Partners Media Holding I, Inc. were
canceled and a like number of shares of Class B Common Stock were issued to GS
Capital. GS Capital reimbursed the Company for all of the out-of-pocket expenses
incurred by it in connection with this transaction.
 
     In February 1996, the Company acquired, through mergers intended to be
tax-free reorganizations, Palouse Paging, Inc. ("Palouse") and Sawtooth Paging,
Inc. ("Sawtooth"), paging system operators that provide services in some markets
in which the Company operates its cellular systems. Prior to the acquisitions,
Mr. Stanton and Ms. Gillespie had a significant ownership interest in each of
Palouse and Sawtooth. The acquisitions, each of which was approved by the
Company's Board of Directors in September 1995, contemplated a per share value
of the Common Stock of $11.29 for purposes of the exchange. The value of each of
Palouse and Sawtooth was determined by the disinterested directors of the
Company's Board of Directors. Mr. Stanton and Ms. Gillespie together had
independent legal representation in connection with the acquisitions and Mr.
Stanton did not participate in either the Board of Directors' decision as to
whether to complete the transaction or its determination of the value to be
assigned to the interests acquired. Prior to the acquisition of Palouse, Mr.
Stanton and Ms. Gillespie jointly owned approximately 99% of the issued and
outstanding shares of common stock of Palouse. In consideration for the
acquisition, the shares of stock of Palouse were exchanged for 515,561 shares of
Class B Common Stock. In connection with the acquisition, Palouse repaid Mr.
Stanton and Ms. Gillespie loans in the amount of $355,000. Prior to the
acquisition of Sawtooth, Mr. Stanton and Ms. Gillespie, the Company and another
individual, who now is an employee of the Company, owned approximately 47%, 47%
and 6%, respectively, of the issued and outstanding shares of common stock of
Sawtooth. In consideration for the acquisition of Sawtooth, the issued and
outstanding shares of common stock of Sawtooth owned by Mr. Stanton and Ms.
Gillespie and the other individual shareholder were exchanged for 79,748 shares
of Class B Common Stock. In connection with the acquisition, Sawtooth repaid Mr.
Stanton and Ms. Gillespie loans in the amount of $288,000.
 
     Pursuant to an agreement reached in September 1995, Donald Guthrie, the
Company's Vice Chairman, purchased 88,567 shares of Class B Common Stock in
February 1996 for $999,950, which represents a per share price of $11.29 and he
was granted options to purchase 85,250 shares of Class B Common Stock at an
exercise price of $1.13 per share.
 
     The Company and Western Wireless International Corporation
("International") have entered into an agreement (the "Horwitz Agreement") with
Bradley J. Horwitz, a Vice President of the Company and President of
International, pursuant to which Horwitz acquired 10% of the outstanding capital
stock of International for $100,000. The Company owns the balance of the
outstanding capital stock of International. Under the terms of the Horwitz
Agreement, under certain circumstances (including, among others, a change of
control of the Company and a sale of substantially all of the assets of
International) or after December 31, 1996, the Company shall have the right,
and/or Mr. Horwitz shall have the right to cause the Company, to exchange shares
of Class A Common Stock for all the shares of International capital stock owned
by Mr. Horwitz. The number of shares of Class A Common Stock to be delivered to
Mr. Horwitz is calculated in accordance with formulas (which formulas differ
depending upon the circumstances causing the exchange and which number depends
upon, among other things, the fair market value of the shares of International
stock at the time of the exchange) and would equal 8,860 shares of Class A
Common Stock based on the value of International stock on the date hereof. In
addition, if the Company proposes to sell its shares of International capital
stock, under certain circumstances as described in the Horwitz Agreement, the
Company can require Mr. Horwitz to sell, or must obtain for Mr. Horwitz the
right to sell, his shares of International capital stock at the same per share
price and on the same terms as the proposed sale by the Company.
 
                                       75
<PAGE>   76
 
     An affiliate of Goldman Sachs is a member of the syndicate of lenders
pursuant to the Credit Facility and has committed to lend to the Company up to
the aggregate principal amount of $36.5 million.
 
     Under Schedule E to the By-Laws of the National Association of Securities
Dealers, Inc. (the "NASD"), the Company may be deemed to be an affiliate of
Goldman Sachs. The Offerings and the Debt Offering are being conducted in
accordance with Schedule E, which provides that, among other things, when an
NASD member participates in the underwriting of an affiliate's debt or equity
securities, the initial public offering price can be no higher, or the yield to
maturity can be no lower, as applicable, than that recommended by a "qualified
independent underwriter" meeting certain standards. In accordance with this
requirement, Donaldson, Lufkin & Jenrette Securities Corporation has served in
such roles and has recommended a price and a minimum yield to maturity in
compliance with the requirements of Schedule E. Donaldson, Lufkin & Jenrette
Securities Corporation will receive compensation from the Company in the
aggregate amount of $10,000 for serving in such roles. In connection with the
Debt Offering, Donaldson, Lufkin & Jenrette Securities Corporation in its role
as qualified independent underwriter has performed due diligence investigations
and reviewed and participated in the preparation of this Prospectus and the
Registration Statement of which this Prospectus is a part. See "Underwriting."
 
     The Company believes that the foregoing transactions were on terms as fair
to the Company as those which would have been available in arm's-length
negotiations. The Senior Secured Facilities, the Washington Business Act (as
hereinafter defined) and the Indenture contain provisions which limit the terms
on which the Company may enter into transactions with its affiliates.
 
                    DESCRIPTION OF SENIOR SUBORDINATED NOTES
 
     The Senior Subordinated Notes will be issued under an Indenture, to be
dated as of May 22, 1996 (the "Indenture"), by and between the Company and
Harris Trust Company of California, as Trustee (the "Trustee"). The following
summary of the material terms and provisions of the Senior Subordinated Notes
does not purport to be complete and is subject to and qualified in its entirety
by reference to the Indenture, a copy of which is filed as an exhibit to the
Registration Statement of which this Prospectus is a part. Definitions relating
to certain capitalized terms are set forth under "-- Certain Definitions" and
throughout this description. Capitalized terms that are used but not otherwise
defined herein have the meanings assigned to them in the Indenture and such
definitions are incorporated herein by reference. As used in this section, the
"Company" refers to Western Wireless Corporation, unless the context otherwise
requires.
 
GENERAL
 
     The Senior Subordinated Notes will be unsecured obligations of the Company
and will be limited in aggregate principal amount to $200,000,000. The Senior
Subordinated Notes will be senior subordinated obligations of the Company,
subordinated in right of payment to Senior Indebtedness of the Company,
including amounts outstanding under the Credit Facility, and senior in right of
payment to any current or future subordinated indebtedness of the Company.
 
MATURITY, INTEREST AND PRINCIPAL
 
     The Senior Subordinated Notes will mature on June 1, 2006. Interest on the
Senior Subordinated Notes will accrue at a rate of 10 1/2% per annum and will be
payable semiannually on each June 1 and December 1, commencing on December 1,
1996, to the Holders of record on the immediately preceding May 15 and November
15. Interest will be computed on the basis of a 360-day year of twelve 30-day
months. The Senior Subordinated Notes will be payable both as to principal and
interest at the office or agency of the Company maintained for such purpose
within the City and State of New York. Until otherwise designated by the
Company, the Company's office or agency in New York will be the office of the
Trustee maintained for such purpose.
 
                                       76
<PAGE>   77
 
     All moneys paid by the Company to a paying agent for the payment of
principal of (and premium, if any) and any interest on any Senior Subordinated
Notes which remain unclaimed for two years after such principal (or premium, if
any) or interest has become due and payable may be repaid to the Company and
thereafter the Holder of such Senior Subordinated Notes may look only to the
Company for payment thereof.
 
FORM, EXCHANGE AND TRANSFER
 
     The Senior Subordinated Notes will be issued only in fully registered form,
without coupons, in denominations of $1,000 and any integral multiples thereof.
 
     At the option of the Holder, subject to the terms of the Indenture and the
limitations applicable to Global Securities, Senior Subordinated Notes will be
exchangeable for other Senior Subordinated Notes of any authorized denomination
and of a like tenor and aggregate principal amount. See
"-- Global Securities."
 
     Subject to the terms of the Indenture and the limitations applicable to
Global Securities, Senior Subordinated Notes may be presented for exchange as
provided above or for registration of transfer (duly endorsed or with the form
of transfer endorsed thereon duly executed) at the office of the Security
Registrar or at the office of any transfer agent designated by the Company for
such purpose. No service charge will be made for any registration of transfer or
exchange of Senior Subordinated Notes, but the Company may require payment of a
sum sufficient to cover any tax or other governmental charge imposed in
connection therewith. Such transfer or exchange will be effected upon the
Security Registrar or such transfer agent, as the case may be, being satisfied
with the documents of title and identity of the person making the request. The
Company has appointed the Trustee as Security Registrar. The Company may at any
time designate additional transfer agents or rescind the designation of any
transfer agent or approve a change in the office through which any transfer
agent acts, except that the Company will be required to maintain a transfer
agent in each place of payment for the Senior Subordinated Notes.
 
     If the Senior Subordinated Notes are to be redeemed in part, the Company
will not be required to (i) issue, register the transfer of or exchange any
Senior Subordinated Note during a period beginning at the opening of business 15
days before the day of mailing of notice of redemption of any such Senior
Subordinated Note that may be selected for redemption and ending at the close of
business on the day of such mailing or (ii) register the transfer of or exchange
any Senior Subordinated Note so selected for redemption, in whole or in part,
except the unredeemed portion of any such Senior Subordinated Note being
redeemed in part.
 
SUBORDINATION
 
     The payment of the principal of and premium, if any, and interest on the
Senior Subordinated Notes will, to the extent set forth in the Indenture, be
subordinated in right of payment to the prior payment in full of all Senior
Indebtedness. Upon any payment or distribution of assets to creditors upon any
liquidation, dissolution, winding up, reorganization, assignment for the benefit
or creditors, marshalling of assets or any bankruptcy, insolvency or similar
proceedings of the Company, the holders of all Senior Indebtedness will be
entitled to receive payment in full of all amounts due or to become due thereon
before the Holders of the Senior Subordinated Notes will be entitled to receive
any Senior Subordinated Notes Payment.
 
     In the event that any Senior Payment Default shall have occurred and be
continuing, then no Senior Subordinated Notes Payment shall be made unless and
until such Senior Payment Default shall have been cured or waived.
 
     In the event that any Senior Nonmonetary Default shall have occurred and be
continuing, then, upon the receipt by the Company and the Trustee of written
notice of such Senior Nonmonetary Default from a Person designated as an
administrative agent for the Designated Senior Indebted-
 
                                       77
<PAGE>   78
 
ness or, if there is no outstanding Designated Senior Indebtedness, any holder
of Senior Indebtedness, no Senior Subordinated Notes Payment shall be made
during the period (the "Payment Blockage Period") commencing on the date of such
receipt of such written notice and ending on the earlier of (i) the date on
which such Senior Nonmonetary Default shall have been cured or waived or shall
have ceased to exist and any acceleration of Senior Indebtedness shall have been
rescinded or annulled or the Senior Indebtedness to which such Senior
Nonmonetary Default relates shall have been discharged or (ii) the 179th day
after the date of such receipt of such written notice. No more than one Payment
Blockage Period may be commenced with respect to the Senior Subordinated Notes
during any 360-day period and there shall be a period of at least 181
consecutive days in each 360-day period in which no Payment Blockage Period is
in effect. For all purposes of this paragraph, no Senior Nonmonetary Default
that was known to the holders of Senior Indebtedness to exist or be continuing
on the date of commencement of any Payment Blockage Period shall be, or be made,
the basis for the commencement of a subsequent Payment Blockage Period by an
administrative agent for the Designated Senior Indebtedness unless such Senior
Nonmonetary Default shall have been cured for a period of not less than 90
consecutive days.
 
     By reason of such subordination, in the event of insolvency, creditors of
the Company who are not holders of Senior Indebtedness or of the Senior
Subordinated Notes may recover less, ratably, than holders of Senior
Indebtedness and may recover more, ratably, than the Holders of the Senior
Subordinated Notes.
 
     At March 31, 1996, Senior Indebtedness aggregated approximately $435.8
million. The Company expects from time to time to Incur additional Indebtedness
constituting Senior Indebtedness. See "Capitalization." The Indenture will not
prohibit or limit the Incurrence of additional Senior Indebtedness. In addition,
all existing and future indebtedness and other liabilities of the Company's
Subsidiaries will be effectively senior in right of payment to the Senior
Subordinated Notes. At March 31, 1996, the total outstanding Indebtedness of the
Company's Subsidiaries not eliminated in the Company's consolidated financial
statements was approximately $36.5 million.
 
OPTIONAL REDEMPTION
 
     Prior to June 1, 2001, the Senior Subordinated Notes may be redeemed at any
time at the option of the Company, in whole or from time to time in part, at a
redemption price equal to the sum of (i) the principal amount of the Senior
Subordinated Notes to be redeemed together with accrued interest thereon to but
excluding the date fixed for redemption and (ii) the Make-Whole Amount, if any,
with respect to the Senior Subordinated Notes or portion thereof being redeemed.
 
     After June 1, 2001, the Senior Subordinated Notes may be redeemed at any
time at the option of the Company, in whole or from time to time in part, at the
following redemption prices (expressed as percentages of principal amount), in
each case together with accrued interest to but excluding the date fixed for
redemption, if redeemed during the 12-month period beginning June 1 of each of
the years indicated below:
 
<TABLE>
<CAPTION>
                                                                   REDEMPTION
                                      YEAR                           PRICE
                -------------------------------------------------  ----------
                <S>                                                <C>
                2001.............................................    105.25%
                2002.............................................    103.50%
                2003.............................................    101.75%
                2004 and thereafter..............................    100.00%.
</TABLE>
 
     Notwithstanding the previous two paragraphs, on or before June 1, 1998, the
Company may at its option, apply Qualified Capital Stock Proceeds and Affiliate
and Related Person Proceeds to redeem up to $66 million in aggregate principal
amount of Senior Subordinated Notes at 110.5% (expressed as a percentage of
principal amount) together with accrued interest to but excluding the date fixed
for redemption.
 
                                       78
<PAGE>   79
 
     Notice of any optional redemption of any Senior Subordinated Notes (or
portion thereof) will be given to Holders at their addresses appearing in the
Security Register, not less than 30 nor more than 60 days prior to the date
fixed for redemption. The notice of redemption shall state the redemption date,
the redemption price, if less than all the outstanding Senior Subordinated Notes
are to be redeemed, principal amounts of the particular Senior Subordinated
Notes to be redeemed, that on the redemption date the redemption price will
become due and payable upon each Senior Subordinated Note to be redeemed and the
place or places where such Senior Subordinated Notes are to be surrendered for
payment of the redemption price.
 
     No sinking fund is provided for the Senior Subordinated Notes.
 
CHANGE OF CONTROL
 
     Upon the occurrence of a Change of Control, each Holder of a Senior
Subordinated Note shall have the right to have such Senior Subordinated Note
repurchased by the Company on the terms and conditions set forth in the
Indenture. The Company shall, within 30 days following the date of the
consummation of a transaction resulting in a Change of Control, mail an Offer to
Purchase all outstanding Senior Subordinated Notes at a purchase price equal to
101% of their aggregate principal amount plus accrued interest to but excluding
the Purchase Date. The Credit Facility precludes the Company from making such an
Offer to Purchase, and the Company will be required to obtain written consents
or waivers from the lenders under the Credit Facility or repay Indebtedness
under the Credit Facility in order to be able to make the Offer to Purchase.
 
     "Change of Control" means (i) directly or indirectly a sale, transfer or
other conveyance of all or substantially all the assets of the Company, on a
consolidated basis, to any "person" or "group" (as such terms are used for
purposes of Sections 13(d) and 14(d) of the Exchange Act, whether or not
applicable), excluding transfers or conveyances to or among the Company's Wholly
Owned Restricted Subsidiaries, as an entirety or substantially as an entirety in
one transaction or series of related transactions, in each case with the effect
that any Person or group of Persons that, as of the date of the Indenture, are
not Initial Investors or Affiliates of the Initial Investors own more than 50%
of the total Voting Power entitled to vote in the election of directors,
managers or trustees of the transferee entity immediately after such
transaction, (ii) any "person" or "group" (as such terms are used for purposes
of Sections 13(d) and 14(d) of the Exchange Act, whether or not applicable),
other than the Initial Investors (or any Person or group of Persons that, at the
date of the Indenture, are Affiliates of the Initial Investors), is or becomes
the "beneficial owner" (as that term is used in Rules 13d-3 and 13d-5 under the
Exchange Act, whether or not applicable, except that a Person shall be deemed to
have "beneficial ownership" of all shares that any such Person has the right to
acquire, whether such right is exercisable immediately or only after the passage
of time), directly or indirectly, of more than 50% of the total Voting Power of
the Company or (iii) during any period of 24 consecutive months, individuals who
at the beginning of such period constituted the Board of Directors of the
Company (together with any new directors whose election by such Board or whose
nomination for election by the stockholders of the Company was approved by a
vote of a majority of the directors then still in office who were either
directors at the beginning of such period or whose election or nomination for
election was previously so approved), cease for any reason to constitute a
majority of the Board of Directors of the Company then in office.
 
     The Company will comply with any tender offer rules under the Exchange Act
which may then be applicable, including Rule 14e-l thereunder, in connection
with any Offer to Purchase.
 
                                       79
<PAGE>   80
 
COVENANTS
 
     LIMITATION ON CONSOLIDATED INDEBTEDNESS
 
     The Indenture will prohibit the Company and any of its Restricted
Subsidiaries from Incurring any Indebtedness unless the Company's Indebtedness
to EBITDA Ratio at the end of the fiscal quarter immediately preceding the
Incurrence of such Indebtedness, after giving pro forma effect thereto, is less
than:
 
<TABLE>
<CAPTION>
                                FOR THE PERIOD                       RATIO
                ----------------------------------------------   -------------
                <S>                                              <C>
                Prior to December 31, 1999....................   9 to 1; and
                Thereafter....................................   7 to 1
</TABLE>
 
     Notwithstanding the foregoing, the Company and its Restricted Subsidiaries
may Incur the following Indebtedness without regard to the foregoing
limitations:
 
          (i) Indebtedness evidenced by the Senior Subordinated Notes or
     otherwise arising under the Indenture;
 
          (ii) Indebtedness of the Company or any Restricted Subsidiary, as the
     case may be, that is outstanding or committed at the date of the Indenture
     under the Credit Facility (including any letters of credit issued
     thereunder) and the NORTEL Facility and any renewal, extension, refinancing
     or refunding thereof in an amount which, together with any amount remaining
     outstanding or committed under the Credit Facility and the NORTEL Facility,
     does not exceed $950 million outstanding; provided that this clause (ii)
     shall not prohibit the Company from incurring additional Indebtedness under
     the Credit Facility or the NORTEL Facility otherwise permitted pursuant to
     this covenant;
 
          (iii) Indebtedness of the Company or any Restricted Subsidiary that is
     outstanding or committed prior to June 1, 1999 for the acquisition,
     construction or improvement by the Company or any Restricted Subsidiary of
     assets in the Wireless Communications Business; provided that the amount of
     such Indebtedness at any time outstanding does not exceed 100% of the Fair
     Market Value of such assets;
 
          (iv) Indebtedness of the Company or any Wholly Owned Restricted
     Subsidiary of the Company owing to the Company or any Wholly Owned
     Restricted Subsidiary of the Company;
 
          (v) Indebtedness of the Company or any Restricted Subsidiary to renew,
     extend, refinance or refund any Indebtedness of the Company or any
     Restricted Subsidiary outstanding or committed on the date of renewal,
     extension, refinancing or refunding other than Indebtedness Incurred
     pursuant to clause (ii) or (iv); provided, however, that such Indebtedness
     does not exceed the principal amount of outstanding or committed
     Indebtedness so renewed, extended, refinanced or refunded plus financing
     fees and other expenses associated therewith; provided, further, that (a)
     such renewing, extending, refinancing or refunding Indebtedness shall have
     no mandatory repayments or redemptions prior to the Indebtedness being
     renewed, extended, refinanced or refunded and (b) in the case of any
     refinancing or refunding of Indebtedness pari passu to the Senior
     Subordinated Notes, the refinancing or refunding Indebtedness is made pari
     passu or subordinated to the Senior Subordinated Notes and, in the case of
     any refinancing or refunding of Indebtedness subordinated to the Senior
     Subordinated Notes, the refinancing or refunding Indebtedness is made
     subordinate to the Senior Subordinated Notes to substantially the same
     extent as the Indebtedness refinanced or refunded;
 
          (vi) Indebtedness Incurred by the Company or any Restricted Subsidiary
     under Interest Hedge Agreements to hedge permitted Indebtedness; and
 
          (vii) Indebtedness of the Company or any Restricted Subsidiary that is
     outstanding or committed prior to June 1, 1999, other than Indebtedness
     permitted pursuant to clauses (i) through (vi) above, that does not exceed
     $50 million at any time outstanding or committed.
 
                                       80
<PAGE>   81
 
     LIMITATION ON PREFERRED STOCK OF RESTRICTED SUBSIDIARIES
 
     The Indenture will prohibit the Company from allowing any Restricted
Subsidiary of the Company to create or issue any Preferred Stock except:
 
          (i) Preferred Stock outstanding on the date of the Indenture;
 
          (ii) Preferred Stock issued to and held by the Company or any Wholly
     Owned Restricted Subsidiary of the Company;
 
          (iii) Preferred Stock issued by any Person prior to that Person's
     having become a direct or indirect Restricted Subsidiary of the Company;
 
          (iv) Preferred Stock issued by a Restricted Subsidiary the proceeds of
     which are used to refinance outstanding Preferred Stock of a Restricted
     Subsidiary, provided that (a) the liquidation value of the refinancing
     Preferred Stock does not exceed the liquidation value so refinanced plus
     financing fees and other expenses associated with such refinancing and (b)
     such refinancing Preferred Stock has no mandatory redemptions prior to the
     Preferred Stock being refinanced; and
 
          (v) Preferred Stock issued by a Restricted Subsidiary with a
     cumulative liquidation preference in an amount which could have been
     Incurred at the time of such issuance as Indebtedness under the provision
     of the Indenture described under "-- Limitation on Consolidated
     Indebtedness."
 
     LIMITATION ON CERTAIN ASSET DISPOSITIONS
 
     The Indenture will prohibit the Company or any Restricted Subsidiary from
making any Asset Disposition in one or more related transactions that result in
aggregate net proceeds in excess of $10 million unless (i) the consideration
received at the time of such Asset Disposition is at least equal to the Fair
Market Value of the assets as determined by the Board of Directors of the
Company (which determination will be evidenced by a Board Resolution), (ii) (A)
at least 85% of the consideration received consists of cash or readily
marketable cash equivalents or the assumption of Indebtedness of the Company or
any Restricted Subsidiary or (B) so long as no Event of Default or event which
with notice or lapse of time would become an Event of Default has occurred and
is continuing, the consideration paid to the Company or such Restricted
Subsidiary is substantially comparable in type to the assets being sold as
determined by the Board of Directors of the Company (which determination will be
evidenced by a Board Resolution) and (iii) all the Net Available Proceeds shall
be applied (a) first, to the payment of Senior Indebtedness (or Indebtedness of
such Restricted Subsidiary, as the case may be) then outstanding; (b) second, to
make an Offer to Purchase any outstanding Senior Subordinated Notes at par value
plus accrued interest; and (c) third, to the repayment of other Indebtedness of
the Company or a Restricted Subsidiary. The Company will not be able to make an
Offer pursuant to clause (ii)(b) without obtaining written consents from or
repaying the lenders under the Credit Facility.
 
     Notwithstanding clause (iii) of the preceding paragraph, the Indenture will
not require the Company to repay Senior Indebtedness (or Indebtedness of such
Restricted Subsidiary) then outstanding, to make an Offer to Purchase any
outstanding Senior Subordinated Notes at par value or to repay any other
Indebtedness with the proceeds of any Asset Disposition to the extent that the
Net Available Proceeds from any Asset Disposition are invested within 365 days
of such Asset Disposition in assets or an entity in the Wireless Communications
Business or the Company or a Restricted Subsidiary shall have entered into a
binding agreement to invest in such assets or entity and such investment shall
have been consummated within eighteen months of such Asset Disposition.
 
     For purposes of the foregoing, "Net Available Proceeds" means the aggregate
amount of cash (including any other consideration that is converted into cash)
received by the Company or a Restricted Subsidiary in respect of such an Asset
Disposition, less the sum of (i) all fees,
 
                                       81
<PAGE>   82
 
commissions and other expenses Incurred in connection with such Asset
Disposition, including the amount of income taxes required to be paid by the
Company or a Restricted Subsidiary in connection therewith and (ii) the
aggregate amount of cash so received which is used to retire any existing
Indebtedness of the Company or a Restricted Subsidiary which is required to be
repaid in connection therewith.
 
     LIMITATION ON RESTRICTED PAYMENTS
 
     The Indenture will prohibit the Company or any Restricted Subsidiary from
making any Restricted Payment unless after giving effect thereto (a) no Event of
Default or event which with notice or lapse of time or both would become an
Event of Default has occurred and is continuing; (b) the Company would be
permitted to Incur an additional $1.00 of Indebtedness pursuant to the provision
of the Indenture described in the first paragraph under "--Limitation on
Consolidated Indebtedness"; and (c) the total of all Restricted Payments made on
or after the date of the Indenture does not exceed the sum of (i) Cumulative
EBITDA less 1.6 times Cumulative Interest Expense and (ii) 100% of the aggregate
Affiliate and Related Person Proceeds and Qualified Capital Stock Proceeds of
the Company after the date of the Indenture.
 
     The foregoing provision shall not be violated by reason of (i) the payment
of any dividend within 60 days after declaration thereof if at the declaration
date such payment would have complied with the foregoing provision, (ii) any
refinancing of any Indebtedness otherwise permitted under the provision of the
Indenture described under clause (ii) or (v) of "--Limitation on Consolidated
Indebtedness," (iii) Permitted Joint Venture Investments, (iv) the payment of
scheduled dividends on, or the redemption of, Preferred Stock permitted to be
created or issued pursuant to the provision of the Indenture described under
"-- Limitation on Preferred Stock of Restricted Subsidiaries" or (v) Restricted
Payments, in addition to Restricted Payments permitted pursuant to clauses (i)
through (iv) above, not in excess of $25 million in the aggregate after the date
of the Indenture.
 
     LIMITATIONS CONCERNING DISTRIBUTIONS AND TRANSFERS BY RESTRICTED
SUBSIDIARIES
 
     The Indenture will provide that the Company shall not, and shall not permit
any Restricted Subsidiary to, create or otherwise cause or suffer to exist or
become effective any consensual restriction or prohibition on the ability of any
Restricted Subsidiary to (i) pay dividends on, or make other distributions in
respect of, its capital stock, or any other ownership interest or participation
in, or measured by, its profits, to the Company or any Restricted Subsidiary or
pay any Indebtedness or other obligation owed to the Company or any Restricted
Subsidiary, (ii) make any loans or advances to the Company or any Restricted
Subsidiary or (iii) transfer any of its property or assets to the Company or any
Restricted Subsidiary. Notwithstanding the foregoing, the Company may, and may
permit any Restricted Subsidiary to, suffer to exist any such restriction or
prohibition (i) pursuant to any agreement in effect on the date of the
Indenture, (ii) pursuant to an agreement entered into after the date of the
Indenture relating to any Indebtedness the Incurrence of which is permitted
under the Indenture, provided, however, that the provisions contained in such
agreement relating to such encumbrance or restriction are no more restrictive in
any material respect than those contained in the NORTEL Facility, (iii) pursuant
to an agreement relating to any Indebtedness of such Restricted Subsidiary which
was outstanding or committed prior to the date on which such Restricted
Subsidiary was acquired by the Company other than in anticipation of becoming a
Restricted Subsidiary or (iv) pursuant to an agreement effecting a renewal,
extension, refinancing or refunding of any agreement described in clauses (i)
through (iii) above, provided, however, that the provisions contained in such
renewal, extension, refinancing or refunding agreement relating to such
encumbrance or restriction are no more restrictive in any material respect than
the provisions contained in the agreement the subject thereof.
 
                                       82
<PAGE>   83
 
     LIMITATION ON ISSUANCES AND SALES OF CAPITAL STOCK OF WHOLLY OWNED
RESTRICTED SUBSIDIARIES
 
     Subject to the requirements of the provision of the Indenture described
under "-- Consolidation, Merger, Conveyance, Transfer or Lease," the Indenture
will provide that the Company will not, and will not permit any Wholly Owned
Restricted Subsidiary to, transfer, convey, sell, lease or otherwise dispose of
any Capital Stock of such Wholly Owned Restricted Subsidiary or any other Wholly
Owned Restricted Subsidiary to any Person other than the Company or a Wholly
Owned Restricted Subsidiary; and shall not permit any Wholly Owned Restricted
Subsidiary to issue shares of its Capital Stock or securities convertible into,
or warrants, rights or options, to subscribe for or purchase shares of, its
Capital Stock to any Person other than the Company or a Wholly Owned Restricted
Subsidiary. Notwithstanding the foregoing, the Company may, and may allow any
Wholly Owned Restricted Subsidiary to, transfer, convey, sell, lease or dispose
of the Capital Stock of such Wholly Owned Restricted Subsidiary or of any other
Wholly Owned Restricted Subsidiary or allow any Wholly Owned Restricted
Subsidiary to issue Capital Stock or securities convertible into, or warrants,
rights or options, to subscribe for or purchase shares of, its Capital Stock to
any Person provided that all the Capital Stock of such Wholly Owned Restricted
Subsidiary is sold or otherwise disposed of and provided that such sale or
disposition is effected in accordance with the terms of the provision of the
Indenture described under "--Limitation on Certain Asset Dispositions."
 
     LIMITATIONS ON TRANSACTIONS WITH AFFILIATES AND RELATED PERSONS
 
     The Indenture will provide that the Company will not, and will not permit
any Restricted Subsidiary of the Company to, enter into any transaction
involving aggregate consideration in excess of $1 million, including, without
limitation, any purchase, sale, lease or exchange of property or the rendering
of any service, with or to any Affiliate or Related Person (other than a
Restricted Subsidiary), unless a majority of the disinterested members of the
Board of Directors of the Company determines (which determination will be
evidenced by a Board Resolution) that (i) such transaction is in the best
interests of the Company or such Restricted Subsidiary and (ii) such transaction
is on terms that are no less favorable to the Company or a Restricted Subsidiary
than those which might be obtained in arm's length transactions with a third
party at the time.
 
     LIMITATION ON LIENS
 
     The Indenture will provide that the Company may not, and may not permit any
Restricted Subsidiary of the Company to, Incur or suffer to exist any Lien on or
with respect to any property or assets now owned or hereafter acquired to secure
any Indebtedness that is pari passu or subordinated to the Senior Subordinated
Notes without making, or causing such Restricted Subsidiary to make, effective
provision for securing the Senior Subordinated Notes (i) equally and ratably
with such Indebtedness as to such property for so long as such Indebtedness will
be so secured or (ii) in the event such Indebtedness is Indebtedness of the
Company which is subordinate in right of payment to the Senior Subordinated
Notes, prior to such Indebtedness as to such property for so long as such
Indebtedness will be so secured.
 
     The foregoing restrictions shall not apply to: (i) Liens existing in
respect of any Indebtedness that exists on the date of the Indenture; (ii) Liens
in favor of the Company or Liens in favor of a Wholly Owned Restricted
Subsidiary of the Company on the assets or Capital Stock of another Wholly Owned
Restricted Subsidiary of the Company; (iii) Liens to secure Indebtedness
outstanding or committed for the purpose of financing all or any part of the
purchase price or the cost of construction or improvement of the equipment or
other property subject to such Liens; provided, however, that (a) the principal
amount of any Indebtedness secured by such a Lien does not exceed 100% of such
purchase price or cost, (b) such Lien does not extend to or cover any other
property other than such item of property or any improvements on such item and
(c) the Incurrence of such Indebtedness is otherwise permitted by the Indenture;
(iv) Liens on property existing immediately prior to the time of acquisition
thereof (and not Incurred in anticipation of the financing of such acquisition);
or (v) Liens to secure Indebtedness to extend, renew, refinance or refund (or
 
                                       83
<PAGE>   84
 
successive extensions, renewals, refinancings or refundings), in whole or in
part, Indebtedness secured by any Lien referred to in the foregoing clauses (i),
(iii) and (iv) so long as such Lien does not extend to any other property and
the principal amount of Indebtedness so secured is not increased except as
otherwise permitted under the provision of the Indenture described under clause
(ii) or (v) of "--Limitation on Consolidated Indebtedness."
 
     LIMITATION ON CERTAIN DEBT
 
     The Indenture will provide that the Company will not Incur any Indebtedness
that is subordinate in right of payment to any other Indebtedness of the Company
unless the Indebtedness so Incurred is either pari passu or subordinate in right
of payment to the Senior Subordinated Notes.
 
CONSOLIDATION, MERGER, CONVEYANCE, TRANSFER OR LEASE
 
     The Indenture will provide that the Company will not consolidate with or
merge into any Person or permit any other Person to consolidate with or merge
into the Company, or transfer, sell, convey or lease or otherwise dispose of all
or substantially all of its assets to, any Person unless (i)(a) the Company is
the surviving entity or (b) if the Company is not the surviving entity then the
successor or transferee assumes all the obligations of the Company under the
Senior Subordinated Notes and the Indenture, (ii) the Consolidated Net Worth of
the successor or transferee immediately after the transaction is not less than
100% of the Company's Consolidated Net Worth immediately prior to the
transaction, (iii) immediately after giving effect to such transaction, the
Company would be permitted to Incur at least $1.00 of additional Indebtedness
pursuant to the provision of the Indenture described in the first paragraph
under "--Limitation on Consolidated Indebtedness," (iv) after giving effect to
such transaction no Event of Default or event which with notice or lapse of time
would become an Event of Default has occurred and (v) an Officers' Certificate
and an Opinion of Counsel covering such conditions shall be delivered to the
Trustee.
 
EVENTS OF DEFAULT AND REMEDIES
 
     The following are Events of Default under the Indenture: (i) failure to pay
the principal of or premium, if any, on the Senior Subordinated Notes at
Maturity; (ii) failure to pay any interest on the Senior Subordinated Notes when
it becomes due and payable continued for 30 days; (iii) failure, on the
applicable Purchase Date, to purchase Senior Subordinated Notes required to be
purchased by the Company pursuant to an Offer to Purchase as to which an Offer
has been mailed to Holders; (iv) failure to perform or comply with the
provisions of the Indenture described under "--Mergers, Consolidations and
Certain Sales of Assets"; (v) failure to perform any other covenant or agreement
of the Company under the Indenture continued for 30 days after written notice to
the Company by the Trustee or Holders of at least 25% in aggregate principal
amount of outstanding Senior Subordinated Notes; (vi) default by the Company or
any Restricted Subsidiary under the terms of any instrument evidencing or
securing Indebtedness having an outstanding principal amount in excess of $5
million in the aggregate, which default results in the acceleration of the
payment of such Indebtedness or constitutes the failure to pay the principal of
such Indebtedness at maturity; (vii) the rendering of a final judgment or
judgments against the Company or a Restricted Subsidiary in an amount in excess
of $5 million which remains undischarged or unstayed for a period of 60 days
after the date on which the right of appeal has expired; and (viii) certain
events of bankruptcy, insolvency or reorganization affecting the Company or a
Restricted Subsidiary.
 
     If an Event of Default, other than an event described under (viii) above,
shall occur and be continuing, either the Trustee or the Holders of at least 25%
in aggregate principal amount of the Senior Subordinated Notes by notice as
provided in the Indenture, may declare the principal amount of the Senior
Subordinated Notes to be due and payable immediately; provided, however, that
after such acceleration, but before a judgment or decree based on acceleration,
the Holders of a majority in aggregate principal amount of outstanding Senior
Subordinated Notes may, under certain circumstances, rescind and annul such
acceleration if all Events of Default, other than the non-
 
                                       84
<PAGE>   85
 
payment of accelerated principal of the Senior Subordinated Notes, have been
cured or waived as provided in the Indenture. If an Event of Default described
under (viii) above shall occur, the Senior Subordinated Notes will become
immediately due and payable without any declaration or other act on the part of
the Trustee or any Holder.
 
     No Holder of any Senior Subordinated Note will have any right to institute
any proceeding with respect to the Indenture or for any remedy thereunder,
unless such Holder shall have previously given to the Trustee written notice of
an Event of Default and unless the Holders of at least 25% in aggregate
principal amount of the outstanding Senior Subordinated Notes shall have made
written request to the Trustee and the Trustee shall not have received from the
Holders of a majority in aggregate principal amount of the outstanding Senior
Subordinated Notes a direction inconsistent with such request and shall have
failed to institute such proceeding within 60 days. However, such limitations do
not apply to a suit instituted by a Holder of a Senior Subordinated Note for
enforcement of payment of the principal of and premium, if any, or interest on
such Senior Subordinated Note on or after the respective due dates expressed in
such Senior Subordinated Note. The Holders of a majority in aggregate principal
amount of the Senior Subordinated Notes outstanding may waive any existing
Default except a Default in the payment of interest or principal (including
premium) on the Senior Subordinated Notes.
 
CERTAIN DEFINITIONS
 
     "Affiliate" of any Person means any other Person directly or indirectly
controlling or controlled by or under direct or indirect common control with
such Person. For the purposes of this definition, "control" when used with
respect to any Person means the power to direct the management and policies of
such Person, directly or indirectly, whether through the ownership of voting
securities, by contract or otherwise; and the terms "controlling" and
"controlled" have meanings correlative to the foregoing.
 
     "Affiliate and Related Person Proceeds" means any cash payment received by
the Company or any Restricted Subsidiary from any Affiliate or Related Person
from any transaction permitted under the provisions of the Indenture described
under "--Limitations on Transactions with Affiliates and Related Persons."
 
     "Asset Disposition" by any Person means any transfer, conveyance, sale,
lease or other disposition by such Person or any of its Restricted Subsidiaries
(including a consolidation or merger or other sale of any such Restricted
Subsidiary with, into or to another Person in a transaction in which such
Restricted Subsidiary ceases to be a Restricted Subsidiary, but excluding a
disposition by a Subsidiary of such Person to such Person or a Wholly Owned
Restricted Subsidiary of such Person or by such Person to a Wholly Owned
Restricted Subsidiary of such Person) of (i) shares of Capital Stock (other than
directors' qualifying shares) or other ownership interests of a Subsidiary of
such Person, (ii) substantially all of the assets of such Person or any of its
Subsidiaries representing a division or line of business or (iii) other assets
or rights of such Person or any of its Subsidiaries having a Fair Market Value
greater than $100,000.
 
     "Board Resolution" means a copy of a resolution certified by the Secretary
or an Assistant Secretary of the Company to have been duly adopted by the Board
of Directors, to be in full force and effect on the date of such certification
and delivered to the Trustee.
 
     "Business Day" means each Monday, Tuesday, Wednesday, Thursday and Friday
which is not a day on which banking institutions in New York City, the State of
Washington or the State of California are authorized or obligated by law or
executive order to close.
 
     "Capital Lease Obligation" means that portion of any obligation of a Person
as lessee under a lease which is required to be capitalized on the balance sheet
of such lessee in accordance with generally accepted accounting principles.
 
                                       85
<PAGE>   86
 
     "Capital Stock" of any Person means any and all shares, interests,
participations or other equivalents (however designated) of corporate stock of
such Person.
 
     "Consolidated Income Tax Expense" of any Person means for any period the
provision for income taxes of such Person and its Consolidated Restricted
Subsidiaries for such period.
 
     "Consolidated Indebtedness" of any Person means at any date the
Indebtedness of such Person and its Consolidated Restricted Subsidiaries at such
date.
 
     "Consolidated Interest Expense" of any Person means for any period the
interest expense included in an income statement (taking into account the effect
of any Interest Hedge Agreements but without deduction of interest income) of
such Person and its Consolidated Restricted Subsidiaries for such period,
including without limitation or duplication (or, to the extent not so included,
with the addition of), (i) the portion of any rental obligation in respect of
any Capital Lease Obligation allocable to interest expense in accordance with
generally accepted accounting principles; (ii) the amortization of Indebtedness
discounts; (iii) any payments or fees with respect to letters of credit, bankers
acceptances or similar facilities; (iv) fees with respect to Interest Hedge
Agreements; (v) the portion of any rental obligations in respect of any Sale and
Leaseback Transaction allocable to interest expense (determined as if such were
treated as a Capital Lease Obligation); and (vi) Preferred Stock dividends
declared and payable in cash.
 
     "Consolidated Net Income" of any Person means for any period the net income
(or loss) of such Person for such period determined on a consolidated basis in
accordance with generally accepted accounting principles; provided that there
shall be excluded therefrom (to the extent included and without duplication) (i)
the net income (or loss) of any Person acquired by such Person or a Restricted
Subsidiary of such Person after the date of the Indenture in a pooling-of-
interests transaction for any period prior to the date of such transaction, (ii)
the net income (or loss) of any Person that is not a Consolidated Restricted
Subsidiary of such Person except to the extent of the amount of dividends or
other distributions actually paid to such Person by such other Person during
such period, (iii) gains or losses from sales of assets other than sales of
assets acquired and held for resale in the ordinary course of business and (iv)
all extraordinary gains and extraordinary losses.
 
     "Consolidated Net Worth" of any Person means the consolidated shareholders'
equity of such Person, determined on a consolidated basis in accordance with
generally accepted accounting principles; provided that, with respect to the
Company, adjustments following the date of the Indenture to the accounting books
and records of the Company in accordance with Accounting Principles Board
Opinions Nos. 16 and 17 (or successor opinions thereto) or otherwise resulting
from the acquisition of control of the Company by another Person and its
Subsidiaries shall not be given effect to.
 
     "Consolidated Restricted Subsidiary" of any Person means all other Persons
that would be accounted for as consolidated Persons in such Person's financial
statements in accordance with generally accepted accounting principles other
than Unrestricted Subsidiaries.
 
     "Credit Facility" means the Loan Agreement, dated as of May 6, 1996, among
the Company, The Toronto-Dominion Bank, Barclays Bank, PLC, and Morgan Guaranty
Trust Company of New York, as Managing Agents, and the other financial
institutions named therein, as such agreement may be amended, supplemented,
restated or otherwise modified from time to time.
 
     "Cumulative EBITDA" means EBITDA of the Company and its Consolidated
Restricted Subsidiaries for the period beginning on the first day of the fiscal
quarter immediately following the date of the Indenture, through and including
the end of the last fiscal quarter preceding the date of any proposed Restricted
Payment.
 
     "Cumulative Interest Expense" means the total amount of Consolidated
Interest Expense of the Company and its Consolidated Restricted Subsidiaries for
the period beginning on the first day of
 
                                       86
<PAGE>   87
 
the fiscal quarter immediately following the date of the Indenture, through and
including the end of the last fiscal quarter preceding the date of any proposed
Restricted Payment.
 
     "Depositary" means a clearing agency registered under the Exchange Act that
is designated to act as Depositary for the Senior Subordinated Notes until a
successor Depositary shall have become such pursuant to the applicable
provisions of the Indenture, and thereafter "Depositary" shall mean such
successor Depositary. The Depositary initially is The Depository Trust Company.
 
     "Designated Senior Indebtedness" means the Indebtedness under the Credit
Facility.
 
     "EBITDA" of any Person means for any period the Consolidated Net Income for
such period increased by the sum of (i) Consolidated Interest Expense of such
Person for such period, plus (ii) Consolidated Income Tax Expense of such Person
for such period, plus (iii) the consolidated depreciation and amortization
expense included in the income statement of such Person and its Consolidated
Restricted Subsidiaries for such period, plus (iv) all other non-cash charges
and expenses that were deducted in determining Consolidated Net Income for such
period, minus (v) all non-cash revenues and gains to the extent included in
Consolidated Net Income for such period.
 
     "Fair Market Value" means, with respect to any assets or Person, the price
which could be negotiated in an arm's-length free market transaction, for cash,
between a willing seller and a willing buyer, neither of whom is under undue
pressure or compulsion to complete the transaction. Fair Market Value will be
determined (i) if such Person or assets has a Fair Market Value of less than $5
million, by any officer of the Company and evidenced by an Officers'
Certificate, dated within 30 days of the relevant transaction, or (ii) if such
Person or assets has a Fair Market Value in excess of $5 million or more, by a
majority of the Board of Directors of the Company and evidenced by a Board
Resolution, dated within 30 days of the relevant transaction.
 
     "Holder" means a Person in whose name a Senior Subordinated Note is
registered in the Security Register.
 
     "Incur" means, with respect to any Indebtedness or other obligation of any
Person, to create, issue, incur (by conversion, exchange or otherwise), assume,
guarantee or otherwise become liable in respect of such Indebtedness or other
obligation or the recording, as required pursuant to generally accepted
accounting principles or otherwise, of any such Indebtedness or other obligation
on the balance sheet of such Person (and "Incurrence", "Incurred", "Incurrable"
and "Incurring" shall have meanings correlative to the foregoing); provided,
however, that a change in generally accepted accounting principles that results
in an obligation of such Person that exists at such time becoming Indebtedness
shall not be deemed an Incurrence of such Indebtedness.
 
     "Indebtedness" means (without duplication), with respect to any Person,
whether recourse is to all or a portion of the assets of such Person and whether
or not contingent, (i) every obligation of such Person for money borrowed, (ii)
every obligation of such Person evidenced by bonds, debentures, notes or similar
instruments, including obligations Incurred in connection with the acquisition
of property, assets or businesses, (iii) every reimbursement obligation of such
Person with respect to letters of credit, bankers' acceptances or similar
facilities issued for the account of such Person, (iv) every obligation of such
Person issued or assumed as the deferred purchase price of property or services
(but excluding trade accounts payable or accrued liabilities arising in the
ordinary course of business), (v) every Capital Lease Obligation of such Person,
(vi) the maximum fixed redemption or repurchase price of Redeemable Stock of
such Person at the time of determination, (vii) every obligation to pay rent or
other payment amounts of such Person with respect to any Sale and Leaseback
Transaction to which such Person is a party, (viii) every obligation of the type
referred to in clauses (i) through (vii) of another Person and all dividends of
another Person the payment of which, in either case, such Person has guaranteed
or is responsible or liable, directly or indirectly, as obligor, guarantor or
otherwise and (ix) the liquidation value of Preferred Stock issued pursuant to
the provision of the Indenture described in clause (v) of
"-- Limitation on Preferred Stock of Restricted Subsidiaries."
 
                                       87
<PAGE>   88
 
     "Indebtedness to EBITDA Ratio" of any Person means at any date the ratio of
Consolidated Indebtedness outstanding on such date to EBITDA for the four full
fiscal quarters immediately preceding such date; provided, however, that, in the
event such person or any of its Restricted Subsidiaries has acquired a Person
during or after such period in a pooling-of-interests transaction, such
computation shall be made on a pro forma basis as if the transaction had taken
place on the first day of such period.
 
     "Initial Investors" means the Stanton Entities, the Hellman & Friedman
Entities, the Goldman Sachs Entities and Providence.
 
     "Interest Hedge Agreements" means any interest rate swap, cap, collar,
floor, caption or swaption agreements, or any similar arrangements designed to
hedge the risk of variable interest rate volatility or to reduce interest costs,
arising at any time between the Company or any Restricted Subsidiary, on the one
hand, and any Person (other than an Affiliate of the Company or any Restricted
Subsidiary), on the other hand, as such agreement or arrangement may be
modified, supplemented and in effect from time to time.
 
     "Lien" means, with respect to any property or assets, any mortgage or deed
of trust, pledge, hypothecation, assignment, deposit arrangement, security
interest, lien, charge, easement (other than an easement not materially
impairing usefulness or marketability), encumbrance, preference, priority or
other security agreement or preferential arrangement of any kind or nature
whatsoever on or with respect to such property or assets (including, without
limitation, any conditional sale or other title retention agreement having
substantially the same economic effect as any of the foregoing).
 
     "Make-Whole Amount" on any date in respect of any Senior Subordinated Note
means the excess, if any, of (i) the aggregate present value as of such date of
each dollar of principal being redeemed or paid and the amount of interest
(exclusive of interest accrued to such date) that would have been payable in
respect of each such dollar if such redemption or payment had not been made,
determined by discounting, on a semi-annual basis, such principal and interest
at the Reinvestment Rate (determined on the third Business Day preceding the
date on which notice of redemption or payment is made) from the respective dates
on which principal and interest would have been payable if such redemption or
payment had not been made, over (ii) the aggregate principal amount of such
Senior Subordinated Note being redeemed or paid.
 
     "Maturity" means, when used with respect to any Senior Subordinated Note,
the date on which the principal of such Senior Subordinated Note becomes due and
payable, whether at the Stated Maturity or by declaration of acceleration, call
for redemption or otherwise.
 
     "NORTEL Facility" means the Loan Agreement, dated June 30, 1995, between
Western PCS II Corporation and Northern Telecom Inc., as such agreement may be
amended, supplemented, restated or otherwise modified from time to time.
 
     "Offer to Purchase" means a written offer (the "Offer") sent by the Company
to each Holder at his address appearing in the Security Register on the date of
the Offer offering to purchase up to the principal amount of Senior Subordinated
Notes specified in such Offer at the purchase price specified in such Offer.
Unless otherwise required by applicable law, the Offer shall specify an
expiration date (the "Expiration Date") of the Offer to Purchase which, subject
to any contrary requirements of applicable law, shall be not less than 30 days
nor more than 60 days after the date of such Offer to Purchase and a settlement
date (the "Purchase Date") for purchase of Senior Subordinated Notes within five
Business Days after the Expiration Date. The Offer shall also state the section
of the Indenture pursuant to which the Offer to Purchase is being made, the
Expiration Date and the Purchase Date, the aggregate principal amount of the
outstanding Senior Subordinated Notes offered to be purchased by the Company,
the purchase price to be paid by the Company and the place or places where
Senior Subordinated Notes are to be surrendered for tender pursuant to the Offer
to Purchase.
 
                                       88
<PAGE>   89
 
     "Officers' Certificate" means a certificate signed by two officers at least
one of whom shall be the principal executive officer, principal accounting
officer or principal financial officer of the Company and delivered to the
Trustee.
 
     "Opinion of Counsel" means a written opinion of counsel, who may be counsel
for the Company, and who shall be reasonably acceptable to the Trustee and
delivered to the Trustee.
 
     "Permitted Joint Venture" means, as applied to any Person, any corporation
or other entity (a) engaged in the acquisition, ownership, operation and
management of assets in the Wireless Communications Business, (b) over which
such Person is responsible (either directly or through a services agreement) for
day-to-day operations or otherwise has operational and managerial control, (c)
of which more than forty percent (40%) of the outstanding Capital Stock (other
than directors' qualifying shares) having ordinary Voting Power to elect its
board of directors, regardless of the existence at the time of a right of the
holders of any class or classes of securities of such corporation to exercise
such Voting Power by reason of the happening of any contingency, in the case of
a corporation, or more than forty percent (40%) of the outstanding ownership
interests, in the case of an entity other than a corporation, is at the time
owned directly or indirectly by such Person, or by one or more Subsidiaries of
such Person, or by such Person and by one or more Subsidiaries of such Person
and (d) with respect to which such Person has the right or option to acquire all
of the outstanding Capital Stock or ownership interests not owned by such
Person.
 
     "Permitted Joint Venture Investment" means (i) any payment on account of
the purchase, redemption, retirement or acquisition of (A) any shares of Capital
Stock or other ownership interests of a Permitted Joint Venture or (B) any
option, warrant or other right to acquire shares of Capital Stock or ownership
interests of a Permitted Joint Venture or (ii) any loan, advance, lease, capital
contribution to, or investment in, or payment of a guarantee of any obligation
of a Permitted Joint Venture; provided that such loan, advance, lease, capital
contribution, investment or payment provides for a return that is senior in
right of payment to any return on the Capital Stock or ownership interests of
such Permitted Joint Venture; provided, further, that not less than 75% of the
aggregate Permitted Joint Venture Investments in any Permitted Joint Venture
shall be Permitted Joint Venture Investments described in clause (ii).
 
     "Person" means any individual, corporation, partnership, joint venture,
trust, unincorporated organization or government or any agency or political
subdivision thereof.
 
     "Qualified Capital Stock" means, with respect to any Person, any and all
shares of Capital Stock other than Redeemable Stock issued by such Person after
the date of the Indenture.
 
     "Qualified Capital Stock Proceeds" means, with respect to any Person, (a)
in the case of any sale of Qualified Capital Stock, the aggregate net cash
proceeds received by such Person, after payment of expenses, commissions and the
like Incurred by such Person in connection therewith, and net of Indebtedness
that such Person Incurred, guaranteed or otherwise became liable for in
connection with the issuance or acquisition of such Capital Stock; and (b) in
the case of any exchange, exercise, conversion or surrender of any Preferred
Stock or Indebtedness of such Person or any Subsidiary issued for cash after the
date of the Indenture for or into shares of Qualified Capital Stock of such
Person, the liquidation value of the Preferred Stock or the net book value of
such Indebtedness as adjusted on the books of such Person to the date of such
exchange, exercise, conversion or surrender, plus any additional amount paid by
the securityholders to such Person upon such exchange, exercise, conversion or
surrender and less any and all payments made to the securityholders, and all
other expenses, commissions and the like Incurred by such Person or any
Subsidiary in connection therewith.
 
     "Redeemable Stock" of any Person means any equity security of such Person
that by its terms or otherwise is required to be redeemed prior to the final
Stated Maturity of the Senior Subordinated Notes or is redeemable at the option
of the holder thereof at any time prior to the final Stated Maturity of the
Senior Subordinated Notes.
 
                                       89
<PAGE>   90
 
     "Reinvestment Rate" means the arithmetic mean of the yields under the
respective heading "Week Ending" published in the most recent Statistical
Release under the caption "Treasury Constant Maturities" for the maturity
(rounded to the nearest month) corresponding to the remaining life to maturity,
as of the payment date of the principal being redeemed or paid. If no maturity
exactly corresponds to such maturity, yields for the two published maturities
most closely corresponding to such maturity shall be calculated pursuant to the
immediately preceding sentence and the Reinvestment Rate shall be interpolated
or extrapolated from such yields on a straight-line basis, rounding in each of
the relevant periods to the nearest month. For the purpose of calculating the
Reinvestment Rate, the most recent Statistical Release published prior to the
date of determination of the Make-Whole Amount shall be used.
 
     "Related Person" of any Person means any other Person owning (a) 5% or more
of the outstanding Common Stock of such Person or (b) 5% or more of the Voting
Power of such Person.
 
     "Restricted Payment" means, with respect to any Person, (i) any declaration
or payment of a dividend or other distribution on any shares of such Person's
Capital Stock (other than dividends payable solely in shares of its Capital
Stock or options, warrants or other rights to acquire its Capital Stock), (ii)
any payment on account of the purchase, redemption, retirement or acquisition of
(A) any shares of Capital Stock of such Person or any Related Person (other than
a Restricted Subsidiary) of such Person or (B) any option, warrant or other
right to acquire shares of Capital Stock of such Person or any Related Person
(other than a Restricted Subsidiary) of such Person, in each case other than
pursuant to the cashless exercise of options, (iii) any loan, advance, capital
contribution to, or investment in, or payment of a guarantee of any obligation
of, or purchase, redemption or other acquisition of any shares of Capital Stock
or any Indebtedness of, any Affiliate or Related Person (other than a Restricted
Subsidiary) and (iv) any redemption, defeasance, repurchase or other acquisition
or retirement for value prior to any scheduled maturity, repayment or sinking
fund payment, of any Indebtedness of such Person which is subordinate in right
of payment to the Senior Subordinated Notes.
 
     "Restricted Subsidiary" of any Person means any Subsidiary of such Person
other than an Unrestricted Subsidiary.
 
     "Sale and Leaseback Transaction" of any Person means an arrangement with
any lender or investor or to which such lender or investor is a party providing
for the leasing by such Person of any property or asset of such Person which has
been or is being sold or transferred by such Person more than 270 days after the
acquisition thereof or the completion of construction or commencement of
operation thereof to such lender or investor or to any Person to whom funds have
been or are to be advanced by such lender or investor on the security of such
property or asset. The stated maturity of such arrangement shall be the date of
the last payment of rent or any other amount due under such arrangement prior to
the first date on which such arrangement may be terminated by the lessee without
payment of a penalty.
 
     "Security Register" has the meaning set forth in the Indenture.
 
     "Senior Indebtedness" means the principal of (and premium, if any) and
interest (including interest accruing on or after the filing of any petition in
bankruptcy or for reorganization relating to the Company whether or not a claim
for post-petition interest is allowed in such proceeding) on (i) Indebtedness of
the Company created pursuant to the Credit Facility and all other obligations
thereunder or under the notes, security documents, pledge agreements, Interest
Hedge Agreements or other agreements or instruments executed in connection
therewith, (ii) Indebtedness of the Company created pursuant to any vendor
financing Incurred for the acquisition, construction or improvement by the
Company or any Restricted Subsidiary of assets in the Wireless Communications
Business, (iii) all other Indebtedness of the Company referred to in the
definition of Indebtedness other than clauses (iv), (vi) and (ix) thereof (and
clause (viii) thereof to the extent applicable to Indebtedness Incurred under
clauses (iv) and (vi) thereof), whether Incurred on or prior to the date of the
Indenture or thereafter Incurred, other than the Senior Subordinated Notes,
 
                                       90
<PAGE>   91
 
and (iv) amendments, renewals, extensions, modifications, refinancings and
refundings of any such Indebtedness; provided, however, the following shall not
constitute Senior Indebtedness: (A) any Indebtedness owed to a Person when such
Person is a Restricted Subsidiary of the Company, (B) any Indebtedness which by
the terms of the instrument creating or evidencing the same is not superior in
right of payment to the Senior Subordinated Notes, (C) any Indebtedness Incurred
in violation of the Indenture (but, as to any such Indebtedness, no such
violation shall be deemed to exist for purposes of this clause (c) if the
holder(s) of such Indebtedness or their representative and the Trustee shall
have received an Officers' Certificate of the Company to the effect that the
Incurrence of such Indebtedness does not (or in the case of revolving credit
Indebtedness, that the Incurrence of the entire commited amount thereof at the
date on which the initial borrowing thereunder is made would not) violate the
Indenture) or (D) any Indebtedness which is subordinated in right or payment in
respect to any other Indebtedness of the Company.
 
     "Senior Nonmonetary Default" means the occurrence or existence and
continuance of any event of default, or of any event which, after notice or
lapse of time (or both), would become an event of default, under the terms of
any instrument pursuant to which any Senior Indebtedness is outstanding,
permitting (after notice or lapse of time or both) one or more holders of such
Senior Indebtedness (or a trustee or agent on behalf of the holders thereof) to
declare such Senior Indebtedness due and payable prior to the date on which it
would otherwise become due and payable, other than a Senior Payment Default.
 
     "Senior Payment Default" means any default in the payment of principal of
(or premium, if any) or interest on any Senior Indebtedness when due, whether at
the stated maturity of any such payment or by declaration of acceleration, call
for redemption or otherwise.
 
     "Senior Subordinated Notes Payment" means any payment or distribution of
any kind or character, whether in cash, property or securities, on account of
principal of (or premium, if any) or interest on or other obligations in respect
of the Senior Subordinated Notes or on account of any purchase or other
acquisition of Senior Subordinated Notes by the Company or any Subsidiary of the
Company.
 
     "Stated Maturity," when used with respect to any Senior Subordinated Note
or any installment of interest thereon, means the date specified in such Senior
Subordinated Note as the date on which the principal of such Senior Subordinated
Note or such installment of interest is due and payable.
 
     "Statistical Release" means the statistical release designated "H.15(519)"
or any successor publication which is published weekly by the Federal Reserve
System and which establishes yields on actively traded United States government
securities adjusted to constant maturities, or, if such statistical release is
not published at the time of any determination under the Indenture, then such
other reasonably comparable index which shall be designated by the Company.
 
     "Subsidiary" means, as applied to any Person, (a) any corporation of which
more than fifty percent (50%) of the outstanding Capital Stock (other than
directors' qualifying shares) having ordinary Voting Power to elect its board of
directors, regardless of the existence at the time of a right of the holders of
any class or classes of securities of such corporation to exercise such Voting
Power by reason of the happening of any contingency, or any entity other than a
corporation of which more than fifty percent (50%) of the outstanding ownership
interests, is at the time owned directly or indirectly by such Person, or by one
or more Subsidiaries of such Person, or by such Person and one or more
Subsidiaries of such Person, or (b) any other entity which is directly or
indirectly controlled or capable of being controlled by such Person, or by one
or more Subsidiaries of such Person, or by such Person and one or more
Subsidiaries of such Person, including Permitted Joint Ventures.
 
     "Unrestricted Subsidiary" of any Person means (i) any Subsidiary of such
Person that at the time of determination shall be designated an Unrestricted
Subsidiary by the Board of Directors of
 
                                       91
<PAGE>   92
 
such Person in the manner provided below and (ii) any Subsidiary of an
Unrestricted Subsidiary. The Board of Directors of any Person may designate any
Restricted Subsidiary to be an Unrestricted Subsidiary unless such Subsidiary
owns any Common Stock or Preferred Stock of, or owns or holds any lien on any
property of, such Person or any Restricted Subsidiary; provided that either (A)
the Subsidiary to be so designated has total assets of $1,000 or less or (B) if
such Subsidiary has assets greater than $1,000, that the Fair Market Value of
the Subsidiary at the time of such designation would be permitted as an
investment under the provision of the Indenture described under "--Limitation on
Restricted Payments." The Board of Directors of any Person may designate any
Unrestricted Subsidiary to be a Restricted Subsidiary of such Person; provided
that immediately after giving effect to such designation (x) such Person would
be permitted to Incur $1.00 of additional Indebtedness pursuant to the provision
of the Indenture described in the first paragraph under "--Limitation on
Consolidated Indebtedness" and (y) no Event of Default or event which with
notice or lapse of time or both would become an Event of Default has occurred
and is continuing. Any such designation by the Board of Directors shall be
evidenced by a Board Resolution submitted to the Trustee.
 
     "Voting Power" of any Person means the aggregate number of votes of all
classes of Capital Stock of such Person which ordinarily has voting power for
the election of directors of such Person.
 
     "Wholly Owned Restricted Subsidiary" of any Person means a Restricted
Subsidiary of such Person all of the outstanding Capital Stock or other
ownership interests of which (other than directors' qualifying shares) shall at
the time be owned by such Person or by one or more Wholly Owned Restricted
Subsidiaries of such Person or by such Person and one or more Wholly Owned
Restricted Subsidiaries of such Person.
 
     "Wireless Communications Business" means the provision of wireless
communications services and other related services.
 
MODIFICATION AND WAIVER
 
     Modifications and amendments of the Indenture may be made by the Company
and the Trustee with the consent of the Holders of a majority in aggregate
principal amount of the outstanding Senior Subordinated Notes; provided,
however, that no such modification or amendment may, without the consent of the
Holder of each Senior Subordinated Note affected thereby, (i) change the Stated
Maturity of the principal of, or any installment of interest on, any Senior
Subordinated Note, (ii) reduce the principal amount of or premium, if any, or
interest on any Senior Subordinated Note, (iii) change the place or currency of
payment of principal of, or premium or interest on any Senior Subordinated Note,
(iv) impair the right to institute suit for the enforcement of any payment on or
with respect to any Senior Subordinated Note, (v) reduce the percentage of
aggregate principal amount of Senior Subordinated Notes outstanding necessary to
amend the Indenture, (vi) reduce the percentage of aggregate principal amount of
Senior Subordinated Notes outstanding necessary for waiver of compliance with
certain provisions of the Indenture or for waiver of certain defaults, (vii)
modify such provisions with respect to modification and waiver, (viii) modify
the subordination provisions in a manner adverse to the Holders of the Senior
Subordinated Notes or (ix) following the mailing of an Offer to Purchase, modify
the provisions of the Indenture with respect to such Offer to Purchase in a
manner adverse to such Holder.
 
     The Holders of a majority in aggregate principal amount of the outstanding
Senior Subordinated Notes may waive compliance by the Company with certain
restrictive provisions of the Indenture. The Holders of a majority in aggregate
principal amount of the outstanding Senior Subordinated Notes may waive any past
default under the Indenture, except a default in the payment of principal,
premium or interest and certain covenants and provisions of the Indenture which
cannot be amended without the consent of the Holder of each outstanding Senior
Subordinated Note affected.
 
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<PAGE>   93
 
DEFEASANCE
 
     The Indenture will provide that the Company, at its option, (i) will be
discharged from any and all obligations in respect of outstanding Senior
Subordinated Notes (except for certain obligations to register the transfer or
exchange of Senior Subordinated Notes, to replace mutilated, lost, destroyed or
stolen Senior Subordinated Notes and to maintain paying agents and hold moneys
for payment in trust), and the provisions of the Indenture described under
"--Subordination" shall cease to be effective, or (ii) need not comply with
certain restrictive covenants and that such omission shall not be deemed to be
an Event of Default under the Indenture and the Senior Subordinated Notes, and
the provisions of the Indenture described under "--Subordination" shall cease to
be effective, in either case (i) or (ii) upon irrevocable deposit with the
Trustee, in trust, of money and/or U.S. government obligations which will
provide money in an amount sufficient in the opinion of a nationally recognized
firm of independent public accountants to pay the principal of, and premium, if
any, and each installment of interest, if any, on the outstanding Senior
Subordinated Notes in accordance with the terms of the Indenture and the Senior
Subordinated Notes. Such trust may only be established if, among other things,
(1) with respect to clause (i), the Company shall have delivered to the Trustee
an Opinion of Counsel to the effect that the Company has received from, or there
has been published by, the Internal Revenue Service a ruling or there has been a
change in law, which provides that Holders of Senior Subordinated Notes will not
recognize gain or loss for federal income tax purposes as a result of such
deposit, defeasance and discharge and will be subject to federal income tax on
the same amount, in the same manner and at the same times as would have been the
case if such deposit, defeasance and discharge had not occurred; or, with
respect to clause (ii), the Company shall have delivered to the Trustee an
Opinion of Counsel to the effect that the Holders of the Senior Subordinated
Notes will not recognize gain or loss for federal income tax purposes as a
result or such deposit and defeasance and will be subject to federal income tax
on the same amount, in the same manner and at the same times as would have been
the case if such deposit, defeasance and discharge had not occurred; (2) no
Event of Default or event that, with the passing of time or the giving of
notice, or both, shall constitute an Event of Default shall have occurred and be
continuing on the date of such deposit; (3) no Event of Default described under
clause (viii) under "Events of Default" above or event that, with the passing of
time or the giving of notice, or both, shall constitute an Event of Default
under such clause (viii) shall have occurred and be continuing at any time
during the period ending on the 121st day following such date of deposit; (4)
such deposit shall not cause the trust so created to be subject to the
Investment Company Act or 1940 or shall be qualified under such act or exempt
from regulation thereunder; and (5) certain other customary conditions
precedent.
 
GLOBAL SECURITIES
 
     Upon issuance, all Senior Subordinated Notes will be represented by one or
more global securities (the "Global Security"). The Global Security representing
the Senior Subordinated Notes will be deposited with, or on behalf of, the
Depositary and registered in the name of a nominee of the Depositary. Senior
Subordinated Notes will not be exchangeable for certificated notes; provided
that if the Depositary is at any time unwilling or unable to continue as
Depositary and a successor depositary is not appointed by the Company within 90
days, the Company will issue certificated notes in exchange for the Global
Security representing the Senior Subordinated Notes. In addition, the Company
may at any time and in its sole discretion determine not to have the Senior
Subordinated Notes represented by the Global Security and, in such event, will
issue certificated notes in exchange therefor.
 
     Upon the issuance of the Global Security, the Depositary will credit, on
its book-entry registration and transfer system, the respective principal
amounts of the Senior Subordinated Notes represented by the Global Security to
the accounts of institutions that have accounts with the Depositary
("Participants"). The accounts to be credited shall be designated by the
Underwriters. Ownership of beneficial interests in the Global Security will be
limited to Participants or Persons that
 
                                       93
<PAGE>   94
 
may hold interests through Participants. Ownership of beneficial interests in
the Global Security will be shown on, and the transfer of that ownership will be
effected only through, records maintained by the Depositary with respect to
Participants' interests or by the Participants or by Persons that hold through
Participants with respect to beneficial owners' interests. The laws of some
states require that certain purchasers of securities take physical delivery of
such securities in definitive form. Such ownership limits and such laws may
impair the ability to transfer beneficial interests in the Global Security.
 
     Principal and interest payments on Senior Subordinated Notes registered in
the name of the Depositary or its nominee will be made to the Depositary or its
nominee, as the case may be, as the registered owner of the Global Security
representing the Senior Subordinated Notes. The Company expects that the
Depositary, upon receipt of any payment of principal or interest in respect of
the Global Security, will immediately credit Participants' accounts with
payments in amounts proportionate to their respective beneficial interests in
the principal amount of the Global Security as shown on the records of the
Depositary. The Company also expects that payments by Participants to owners of
beneficial interests in the Global Security held through such Participants will
be governed by standing instructions and customary practices, as is now the case
with securities held for the accounts of customers in bearer form or registered
in "street name," and will be the responsibility of such Participants. None of
the Company, the Trustee, any paying agent or any registrar for the Senior
Subordinated Notes will have any responsibility or liability for any aspect of
the records relating to or payments made on account of beneficial ownership
interests in the Global Security or for maintaining, supervising or reviewing
any records relating to such beneficial ownership interests.
 
     The Depository Trust Company, New York, New York, ("DTC") will be the
initial Depositary with respect to the Senior Subordinated Notes. DTC has
advised the Company that it is a limited-purpose trust company organized under
the laws of the State of New York, a member of the Federal Reserve System, a
"clearing corporation" within the meaning of the Uniform Commercial Code and a
"clearing agency" registered pursuant to the provisions of Section 17A of the
Securities Exchange Act of 1934. DTC was created to hold securities of its
Participants and to facilitate the clearance and settlement of securities
transactions among its Participants in such securities through electronic
book-entry changes in accounts of the Participants, thereby eliminating the need
for physical movement of securities certificates. DTC's Participants include
securities brokers and dealers (including the Underwriters), banks, trust
companies, clearing corporations and certain other organizations, some of whom
(and/or their representatives) own DTC. Access to DTC's book entry system is
also available to others, such as banks, brokers, dealers and trust companies
that clear through or maintain a custodial relationship with a Participant,
either directly or indirectly. Persons who are not Participants may beneficially
own securities held by DTC only through Participants.
 
LIMITATIONS ON RIGHTS OF BENEFICIAL OWNERS
 
     As long as the Depositary, or its nominee, is the holder of the Global
Security, the Depositary or its nominee, as the case may be, will be considered
the sole owner or Holder of the Senior Subordinated Notes represented by the
Global Security for all purposes under the Indenture or the Global Security.
Except as set forth above, owners of beneficial interests in the Global Security
will not be entitled to have Senior Subordinated Notes represented by the Global
Security registered in their names, will not receive or be entitled to receive
physical delivery of Senior Subordinated Notes in definitive form and will not
be considered the owners or Holders thereof under the Indenture governing the
Senior Subordinated Notes or under the Global Security. Accordingly, each person
owning a beneficial interest in such Global Security must rely on the procedures
of the Depositary and, if such person is not a Participant, on the procedures of
the Participant through which such person directly or indirectly owns its
interest, to exercise any rights of a Holder under the Indenture or the Global
Security.
 
     DTC has informed the Company that under existing DTC policies and industry
practices, if the Company requests any action of Holders, or if any owner of a
beneficial interest in such Global
 
                                       94
<PAGE>   95
 
Security desires to give any notice or take any action that a Holder is entitled
to give or take under the Indenture or the Global Security, DTC would authorize
and cooperate with each Participant to whose account any portion of the Senior
Subordinated Notes represented by such Global Security is credited on DTC's
books and records to give such notice or take such action. Any person owning a
beneficial interest in such Global Security that is not a Participant must rely
on any contractual arrangements it has directly, or indirectly through its
immediate financial intermediary, with a Participant to give such notice or take
such action.
 
NOTICES
 
     Notices to Holders of Senior Subordinated Notes will be given by mail to
the addresses of such Holders as they may appear in the Security Register.
 
TITLE
 
     The Company, the Trustee and any agent of the Trustee may treat the Person
in whose name a Senior Subordinated Note as the absolute owner thereof (whether
or not such Senior Subordinated Note may be overdue) for the purpose of making
payment and for all other purposes.
 
GOVERNING LAW
 
     The Indenture and the Senior Subordinated Notes will be governed by and
construed in accordance with the laws of the State of New York.
 
THE TRUSTEE
 
     The Indenture provides that, subject to the duty of the Trustee during an
Event of Default to act with the required standard of care, the Trustee will be
under no obligation to exercise any of its rights or powers under the Indenture
at the request or direction of any of the Holders, unless such Holders shall
have offered to the Trustee reasonable security or indemnity. Subject to certain
provisions, including those requiring security or indemnification of the
Trustee, the Holders of a majority in principal amount of the Senior
Subordinated Notes will have the right to direct the time, method and place of
conducting any proceeding for any remedy available to the Trustee, or exercising
any trust or power conferred on the Trustee.
 
     The Company will be required to furnish to the Trustee annually a statement
as to the performance by the Company of its obligations under the Indenture and
as to any default in such performance.
 
                          DESCRIPTION OF INDEBTEDNESS
 
     Set forth below is a description of certain terms of the Company's Senior
Secured Facilities. See also "Management's Discussion and Analysis of Financial
Condition and Results of Operations -- Liquidity and Capital Resources."
 
CREDIT FACILITY
 
     The Company has a $950 million Credit Facility with a consortium of
financial institutions. The following summary of the material terms and
provisions of the Credit Facility does not purport to be complete and is subject
to and qualified in its entirety by reference to the Credit Facility, a copy of
which is filed as an exhibit to the Registration Statement of which this
Prospectus is a part.
 
     Pursuant to the Credit Facility, the lenders have agreed to make loans to
the Company (the "Loans"), on a revolving credit basis, in the aggregate
principal amount not to exceed $750 million outstanding at any time through
December 31, 1999 at which time the then outstanding principal amount of the
Loans converts to a five year term loan. The Company's ability to borrow funds
under
 
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<PAGE>   96
 
the Credit Facility is subject to compliance with certain operating covenants
set forth therein. The principal amount thereof is required to be amortized in
the following percentages during the five year period commencing on January 1,
2000 and terminating on December 31, 2004: 7%, 13%, 20%, 30% and 30%. The Credit
Facility also includes a $200 million term loan. Such term loan is required to
be amortized in the following amounts during the five year period beginning
April 1, 2000 and terminating on March 31, 2005: $1,000,000, $1,000,000,
$1,000,000, $1,000,000 and $196,000,000. The term loan is subject to and
otherwise governed by the terms and conditions of the Credit Facility.
 
     Revolving credit borrowings under the Credit Facility bear interest, at the
Company's option, at an annual rate of interest equal to either (i) the greater
of (x) the prime rate of The Toronto-Dominion Bank, New York Branch, or (y) the
Federal Funds rate plus 5/8%, (ii) a Eurodollar rate or (iii) a CD rate, in each
instance plus an applicable margin. Such applicable margin ranges from 0.50% to
1.50%, in the case of Loans based on the prime rate or Federal Funds rate, 1.50%
to 2.50%, in the case of Loans based on a Eurodollar rate, and 1.75% to 2.75% in
the case of Loans based on a CD rate, in each case based upon the leverage ratio
of the Company and certain of its subsidiaries. The term loan under the Credit
Facility bears interest at a Eurodollar rate plus 2.75%. The Company has entered
into five long-term interest rate swap and cap agreements with a total notional
amount of $205 million and one short-term interest rate swap with a notional
amount of $185 million. As of March 31, 1996, the weighted average interest rate
under these agreements was approximately 6.3%.
 
     The Credit Facility contains affirmative covenants of the Company,
including, among others, maintenance of its licenses and properties, compliance
with laws, insurance, payment of taxes, payment of other indebtedness, the
entering into of interest rate hedging agreements and delivery of financial and
other information. The Credit Facility requires that the Company and certain of
its subsidiaries comply with certain financial tests and maintain certain
financial ratios. The financial ratio covenants in the Credit Facility include,
among others, a limitation on the incurrence of indebtedness based on the ratio
of the Company's indebtedness to operating cash flow (as defined in the Credit
Facility) and a requirement that the Company's ratio of operating cash flow to
cash interest expense be not less than specified levels. In addition, the
Company is required to make certain repayments of the Credit Facility from
certain asset sales and excess cash flow. The Credit Facility also contains
restrictive covenants which impose restrictions and/or limitations on the
operations and activities of the Company and certain of its subsidiaries,
including, among others, the incurrence of indebtedness, the creation or
incurrence of liens, the sale of assets, investments and acquisitions, mergers,
declaration or payment of dividends on or other payments or distributions to
shareholders or material transactions with an affiliate on terms less favorable
than those obtainable from a nonaffiliate.
 
     The Credit Facility currently limits total investment by the Company in its
subsidiaries owning PCS licenses to $450 million from and after May 6, 1996,
plus the proceeds of the Offerings, other equity issuances by the Company after
May 6, 1996 and $14 million, provided, however, that the Credit Facility also
limits the total investment by the Company in its subsidiaries owning PCS
licenses to $100 million plus the proceeds of the Debt Offering, the Offerings,
other equity issuances by the Company after May 6, 1996 and $14 million until
the PCS licenses are final. See "Risk Factors -- Finality of PCS Auctions."
 
     The Credit Facility provides for various events of default, including,
without limitation, interest and payment defaults, breach of the Company's
covenants, agreements, representations and warranties under the Credit Facility,
cross defaults to certain other indebtedness, judgments in excess of $1 million
which remain undischarged for a period of 30 days, certain events relating to
bankruptcy or insolvency, revocation of any material FCC license, the failure of
Mr. Stanton, Ms. Gillespie and certain related entities to own in the aggregate
3,100,000 (1,550,000 after
 
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<PAGE>   97
 
December 31, 1996) shares of Common Stock, or Mr. Stanton ceasing, for any
reason, to be the Chairman of the Company's Board of Directors, unless a
successor acceptable to the requisite percentage of lenders pursuant to the
Credit Facility is appointed within 60 days of the date Mr. Stanton ceases to be
Chairman.
 
     The repayment of the Loans is secured by, among other things, the grant of
a security interest in all of the assets of the Company excluding, among other
things, the capital stock and assets of Western PCS II Corporation, a
wholly-owned indirect subsidiary of the Company ("Western PCS II"), that are
pledged to NORTEL pursuant to the NORTEL Facility. Western PCS II currently
holds the Company's PCS licenses for the Honolulu, Salt Lake City and El
Paso/Albuquerque MTAs as well as certain related PCS assets. Western PCS II may
become the holder of the Company's license for the Denver MTA upon consummation
of the purchase thereof. See "Business -- Introduction," "-- Governmental
Regulation -- Licensing of PCS Systems" and "-- NORTEL Facility."
 
NORTEL FACILITY
 
     In connection with the Project and Supply Agreement between Western PCS and
NORTEL, Western PCS II entered into a $200 million NORTEL Facility. The
following summary of the material terms and provisions of the NORTEL Facility
does not purport to be complete and is subject to and qualified in its entirety
by reference to the NORTEL Facility, a copy of which is filed as an exhibit to
the Registration Statement of which this Prospectus is a part.
 
     Pursuant to the NORTEL Facility, NORTEL has agreed to make loans to Western
PCS II (the "NORTEL Loans"), on a revolving credit basis, in an aggregate
principal amount not to exceed $200 million outstanding at any time through June
30, 2000. On such date the then outstanding principal amount of the NORTEL Loans
convert to a three and one-half year term loan with the final payment due on
December 31, 2003. Western PCS II's ability to borrow funds under the NORTEL
Facility is subject to compliance with certain operating covenants set forth
therein. Borrowings under the NORTEL Facility also are limited based on formulas
related to the amount of purchases under the Project and Supply Agreement and
the amount of purchases of PCS equipment from NORTEL or other vendors for use in
Western PCS II's PCS systems. The NORTEL Facility currently limits borrowings to
$76.8 million until the PCS licenses are final. The Company expects to amend the
NORTEL Facility to remove such condition. See "Risk Factors -- Finality of PCS
Auctions."
 
     Borrowings under the NORTEL Facility bear interest, at Western PCS II's
option, at an annual rate of interest equal to either (i) the greater of (x) the
prime rate of The Toronto-Dominion Bank, New York Branch, or (y) the Federal
Funds rate plus 5/8%, plus in either event 1.50%, or (ii) the LIBOR rate plus
2.50%.
 
     The NORTEL Facility contains affirmative covenants of Western PCS II,
including, among others, maintenance of its licenses and properties, compliance
with laws, insurance, payment of taxes, payment of other indebtedness and
delivery of financial and other information. The NORTEL Facility requires that
Western PCS II comply with certain financial tests and maintain certain
financial ratios. The NORTEL Facility contains, among others, covenants of
Western PCS II relating to minimum gross revenues and the ratio of cash coverage
(as defined in the NORTEL Facility) to operating cash flow (as defined in the
NORTEL Facility). In addition, Western PCS II is required to make certain
repayments of the NORTEL Facility from certain asset sales and excess cash flow.
The NORTEL Facility also contains certain restrictive covenants which impose
restrictions and/or limitations on the operations and activities of Western PCS
II including, among other things, the incurrence of indebtedness, the creation
or incurrence of liens, the sale of assets, investments or acquisitions,
mergers, declaration or payment of dividends on or other payments or
distributions to its stockholder or material transactions with an affiliate on
terms less favorable than those obtainable from a non-affiliate.
 
                                       97
<PAGE>   98
 
     The NORTEL Facility provides for various events of default including,
without limitation, interest and payment defaults, breach of Western PCS II's
covenants, agreements, representations and warranties under the NORTEL Facility,
cross defaults to certain other indebtedness, including the Credit Facility,
judgments in excess of $1 million which remain undischarged for a period of 30
days, bankruptcy or similar proceedings, revocation of any material FCC license,
the termination of the Project and Supply Agreement prior to the satisfaction of
certain conditions and the failure of the Company to beneficially own and
control, directly or indirectly, a majority of Western PCS II's capital stock or
shares entitling the Company to elect a majority of Western PCS II's board of
directors.
 
     The repayment of the NORTEL Loans is secured by, among other things, a
pledge of all of the outstanding capital stock and a grant of a security
interest in all of the assets of Western PCS II to NORTEL.
 
                          DESCRIPTION OF CAPITAL STOCK
 
     The authorized capital stock of the Company consists of 300,000,000 shares
of Class A Common Stock and Class B Common Stock, no par value, and 50,000,000
shares of preferred stock, no par value (the "Preferred Stock"). As of March 31,
1996, there were 58,731,111 shares of Class B Common Stock and no shares of
Class A Common Stock issued and outstanding and the Company had 148 holders of
record of its Class B Common Stock.
 
COMMON STOCK
 
     The Company has two classes of authorized Common Stock, Class A Common
Stock, which is being offered in the Offerings, and Class B Common Stock. Other
than with respect to voting rights, the Class A and Class B have identical
rights. The Class A Common Stock has one vote per share and the Class B Common
Stock has ten votes per share. Shares of Class B Common Stock generally convert
automatically into shares of Class A Common Stock on a share-for-share basis
immediately upon any transfer of the Class B Common Stock other than a transfer
from an original holder of Class B Common Stock to certain affiliates of such
holder.
 
     Holders of Common Stock have no cumulative voting rights and no preemptive,
subscription or sinking fund rights. Subject to preferences that may be
applicable to any then outstanding Preferred Stock, holders of Common Stock will
be entitled to receive ratably such dividends as may be declared by the Board of
Directors out of funds legally available therefor. See "Dividend Policy." In the
event of a liquidation, dissolution or winding up of the Company, holders of
Common Stock will be entitled to share ratably in all assets remaining after
payment of liabilities and the liquidation preference to any then outstanding
Preferred Stock.
 
     The Company's Articles of Incorporation permit the redemption of the
Company's Common Stock from shareholders where necessary to protect the
Company's regulatory licenses. See "Business -- Governmental Regulation."
 
PREFERRED STOCK
 
     Pursuant to its Articles of Incorporation, the Company is authorized to
issue 50,000,000 shares of Preferred Stock, which may be issued from time to
time in one or more classes or series or both upon authorization by the
Company's Board of Directors. The Board of Directors, without further approval
of the shareholders, is authorized to fix the dividend rights and terms,
conversion rights, voting rights, redemption rights and terms, liquidation
preferences and any other rights, preferences, privileges and restrictions
applicable to each class or series of Preferred Stock. The issuance of Preferred
Stock, while providing flexibility in connection with possible acquisitions and
other corporate purposes, could, among other things, adversely affect the voting
power of the holders of Common Stock and, under certain circumstances, make it
more difficult for a third party to gain
 
                                       98
<PAGE>   99
 
control of the Company, discourage bids for the Company's Common Stock at a
premium or otherwise adversely affect the market price of the Class A Common
Stock.
 
     The Company has no current plans to issue any Preferred Stock.
 
CERTAIN ARTICLES OF INCORPORATION, BYLAWS AND STATUTORY PROVISIONS AFFECTING
SHAREHOLDERS
 
     SPECIAL MEETINGS OF SHAREHOLDERS; SHAREHOLDER ACTION BY WRITTEN CONSENT
 
     The Company's Bylaws provide that any action required or permitted to be
taken by the Company's shareholders may be effected at a duly called annual or
special meeting of shareholders or by unanimous consent in writing.
Additionally, the Articles of Incorporation and Bylaws provide that special
meetings of the shareholders of the Company may be called only by a majority of
the Board of Directors or an authorized committee thereof.
 
     ADVANCE NOTICE REQUIREMENTS FOR SHAREHOLDER PROPOSALS AND DIRECTOR
NOMINATIONS
 
     The Company's Bylaws provide that shareholders seeking to bring business
before or to nominate directors at any meeting of shareholders must provide
timely notice thereof in writing. To be timely, a shareholder's notice must be
delivered to, or mailed and received at, the principal executive offices of the
Company not less than (i) with respect to an annual meeting, 120 calendar days
in advance of the one-year anniversary of the date that the Company's proxy
statement was released to shareholders in connection with the previous year's
annual meeting, except that if no annual meeting was held in the previous year
or if the date of the annual meeting has been changed by more than 30 calendar
days from the date contemplated at the time of the previous year's proxy
statement, such notice must be received by the Company a reasonable time before
the Company's proxy statement is to be released and (ii) with respect to a
special meeting of shareholders, a reasonable time before the Company's proxy
statement is to be released. The Bylaws also specify certain requirements for a
shareholder's notice to be in proper written form. These provisions may preclude
some shareholders from bringing matters before the shareholders or from making
nominations for directors.
 
     DIRECTOR AND OFFICER INDEMNIFICATION
 
     The Washington Business Act provides that a Washington corporation may
include provisions in its articles of incorporation relieving each of its
directors of monetary liability arising out of his or her conduct as a director
for breach of his or her fiduciary duty except liability for (i) acts or
omissions of a director that involve intentional misconduct or a knowing
violation of law, (ii) conduct in violation of Section 23B.08.310 of the
Washington Business Act (which section relates to unlawful distributions) or
(iii) any transaction from which a director personally received a benefit in
money, property or services to which the director was not legally entitled. The
Company's Articles of Incorporation include such provisions.
 
     The Company's Articles of Incorporation and Bylaws provide that the Company
shall, to the fullest extent permitted by the Washington Business Act, as
amended from time to time, indemnify and advance expenses to each of its
currently acting and former directors and officers, and may so indemnify and
advance expenses to each of its current and former employees and agents. The
Company believes the foregoing provisions are necessary to attract and retain
qualified persons as directors and officers. Prior to the consummation of the
Offerings, the Company intends to enter into separate indemnification agreements
with each of its directors and executive officers in order to effectuate such
provisions, which agreements will supersede prior indemnification agreements
entered into by the Company with each of its directors and executive officers.
 
                                       99
<PAGE>   100
 
     REGULATED SHAREHOLDERS
 
     The Articles of Incorporation contain provisions that would effectively
preclude each of Goldman Sachs and its affiliates and Merrill Lynch and its
affiliates from voting that number of shares of Common Stock which results in
either such shareholder or its affiliates having the right to vote more than
24.9% of the Company's total voting power.
 
     PROVISIONS AFFECTING ACQUISITIONS AND BUSINESS COMBINATIONS
 
     The Washington Business Act, Section 23B.19 of the Revised Code of
Washington, prohibits a "target corporation," with certain exceptions, from
engaging in certain "significant business transactions" (such as a merger or
sale of assets) with an "acquiring person" who acquires more than 10% of the
voting securities of the target corporation for a period of five years after
such acquisition, unless the transaction is approved by a majority of the
members of the target corporation's board of directors prior to the date of the
transaction or unless the aggregate amount of the cash and the market value of
non-cash consideration received by holders of outstanding shares of any class or
series of stock of the target corporation is equal to certain minimum amounts.
The Company's Articles of Incorporation provide that it will be subject to such
prohibitions and shall remain subject to such prohibitions even if they are ever
repealed. Such prohibitions do not apply to any shareholders who beneficially
own ten percent or more of the Company's outstanding voting securities prior to
the Offerings.
 
TRANSFER AGENT AND REGISTRAR
 
     The Company's transfer agent and registrar for its Class A Common Stock is
Chemical Mellon Shareholder Services, New York, New York.
 
                     VALIDITY OF SENIOR SUBORDINATED NOTES
 
     The validity of the Senior Subordinated Notes offered hereby will be passed
upon for the Company by Preston Gates & Ellis, Seattle, Washington. G. Scott
Greenburg, a partner of the firm, beneficially owns 8,857 shares of Class B
Common Stock. The validity of the Senior Subordinated Notes offered hereby will
be passed upon for the Underwriters by Sullivan & Cromwell, Los Angeles,
California. Sullivan & Cromwell has represented and continues to represent
Goldman Sachs in connection with its investment in the Company.
 
                                    EXPERTS
 
     The audited consolidated financial statements and schedule of Western
Wireless Corporation and the audited consolidated financial statements of MCLP
included in this Prospectus and elsewhere in the Registration Statement have
been audited by Arthur Andersen LLP, independent public accountants, as
indicated in their reports with respect thereto, and are included herein in
reliance upon the authority of said firm as experts in accounting and auditing
in giving said reports.
 
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<PAGE>   101
 
                             ADDITIONAL INFORMATION
 
     The Company has filed with the Commission, Washington, D.C., Registration
Statements on Form S-1 under the Act, with respect to the Senior Subordinated
Notes offered hereby. This Prospectus does not contain all of the information
set forth in the Registration Statements, certain portions of which have been
omitted as permitted by the rules and regulations of the Commission. For further
information with respect to the Company and the Senior Subordinated Notes,
reference is made to the Registration Statements, including the exhibits and
schedules thereto. Statements contained in this Prospectus as to the contents of
any contract, agreement or any other document referred to herein are not
necessarily complete; with respect to each such contract, agreement or document
filed as an exhibit to the Registration Statements, reference is made to such
exhibit for a more complete description of the matters involved, and each such
statement shall be deemed qualified in its entirety by such reference. The
Registration Statements, including the exhibits and schedules thereto, may be
inspected without charge at the Commission's principal office at 450 Fifth
Street, N.W., Washington, D.C. 20549 and copies thereof or any part thereof may
be obtained from such office, upon payment of the fees prescribed by the
Commission.
 
                                       101
<PAGE>   102
 
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
         WESTERN WIRELESS CORPORATION CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<CAPTION>
                                                                                       PAGE
                                                                                       ----
<S>                                                                                    <C>
Report of Independent Public Accountants.............................................  F-2
Consolidated Balance Sheets as of March 31, 1996, and December 31, 1995 and 1994.....  F-3
Consolidated Statements of Operations for the quarters ended March 31, 1996 and 1995
  and the years ended December 31, 1995, 1994 and 1993...............................  F-4
Consolidated Statements of Shareholders' Equity for the quarter ended March 31, 1996
  and the years ended December 31, 1995, 1994 and 1993...............................  F-5
Consolidated Statements of Cash Flows for the quarters ended March 31, 1996 and 1995
  and the years ended December 31, 1995, 1994 and 1993...............................  F-6
Notes to Consolidated Financial Statements...........................................  F-7
Schedule II -- Valuation and Qualifying Accounts.....................................  F-26

          MARKETS CELLULAR LIMITED PARTNERSHIP CONSOLIDATED FINANCIAL STATEMENTS

Report of Independent Public Accountants.............................................  F-27
Consolidated Balance Sheets as of June 30, 1994, and December 31, 1993 and 1992......  F-28
Consolidated Statements of Operations for the six months ended June 30, 1994 and
  1993, the year ended December 31, 1993, and the period from October 6, 1992
  (inception) to December 31, 1992...................................................  F-29
Consolidated Statements of Partners' Capital for the six months ended June 30, 1994,
  the year ended December 31, 1993, and the period from October 6, 1992 (inception)
  to December 31, 1992...............................................................  F-30
Consolidated Statements of Cash Flows for the six months ended June 30, 1994 and
  1993, the year ended December 31, 1993, and the period from October 6, 1992
  (inception) to December 31, 1992...................................................  F-31
Notes to Consolidated Financial Statements...........................................  F-32
</TABLE>
 
                                       F-1
<PAGE>   103
 
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
To the Board of Directors and Shareholders of
Western Wireless Corporation:
 
We have audited the accompanying consolidated balance sheets of Western Wireless
Corporation and subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of operations, shareholders' equity and cash flows for
each of the three years in the period ended December 31, 1995. These
consolidated financial statements and the schedule referred to below are the
responsibility of the Company's management. Our responsibility is to express an
opinion on these consolidated financial statements and schedule based on our
audits.
 
We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
In our opinion, the consolidated financial statements referred to above present
fairly, in all material respects, the financial position of Western Wireless
Corporation and subsidiaries as of December 31, 1995 and 1994, and the results
of their operations and their cash flows for each of the three years in the
period ended December 31, 1995, in conformity with generally accepted accounting
principles.
 
Our audits were made for the purpose of forming an opinion on the basic
financial statements taken as a whole. The schedule listed in the index of
financial statements is presented for purposes of complying with the Securities
and Exchange Commission rules and is not part of the basic financial statements.
This schedule has been subjected to the auditing procedures applied in the audit
of the basic financial statements and, in our opinion, fairly states in all
material respects the financial data required to be set forth therein in
relation to the basic financial statements taken as a whole.
 
/s/ ARTHUR ANDERSEN LLP
 
Seattle, Washington,
March 15, 1996
 
                                       F-2
<PAGE>   104
 
                          WESTERN WIRELESS CORPORATION
 
                          CONSOLIDATED BALANCE SHEETS
                             (Dollars in thousands)
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 31,
                                                                         ---------------------
                                                                           1995        1994
                                                            MARCH 31,    ---------   ---------
                                                              1996
                                                           -----------
                                                           (UNAUDITED)
<S>                                                        <C>           <C>         <C>
                                      ASSETS
Current assets:
  Cash and cash equivalents..............................   $   6,204    $   8,572   $   7,787
  Accounts receivable, net of allowance for doubtful
     accounts of $2,405, $2,800 and $1,772,
     respectively........................................      16,908       18,074      11,635
  Inventory..............................................       9,803        5,361       4,978
  Prepaid expenses and other current assets..............       7,282        4,001       2,369
  Deposit held by FCC....................................       1,500        1,500      10,000
                                                           -----------   ---------   ---------
          Total current assets...........................      41,697       37,508      36,769
Property and equipment, net of accumulated depreciation
  of $62,802, $53,423 and $25,098, respectively..........     231,488      193,692     120,648
Licensing costs and other intangible assets, net of
  accumulated amortization of $34,836, $28,364 and
  $11,701, respectively..................................     455,371      417,971     211,309
Investments in unconsolidated affiliates.................       7,688        8,388         587
Other assets.............................................       1,202        1,469         881
                                                           -----------   ---------   ---------
                                                            $ 737,446    $ 659,028   $ 370,194
                                                           ==========    ==========  ==========
                       LIABILITIES AND SHAREHOLDERS' EQUITY
Current liabilities:
  Accounts payable.......................................   $  16,522    $   7,568   $   7,840
  Accrued liabilities....................................      16,311       16,659      11,440
  Construction accounts payable..........................      31,530       28,408       5,102
  Unearned revenue and customer deposits.................       4,340        3,301       3,891
  Loans from shareholders................................                               10,000
  Current portion of long-term debt......................                                  941
                                                           -----------   ---------   ---------
          Total current liabilities......................      68,703       55,936      39,214
                                                           -----------   ---------   ---------
Long-term debt, net of current portion...................     438,480      362,487     200,587
                                                           -----------   ---------   ---------
Commitments and contingent liabilities (Notes 9 and 17)
Minority interests in equity of consolidated
  subsidiary.............................................                                3,376
                                                                                     ---------
Shareholders' equity:
  Common stock, $.001 par value, and paid-in capital;
     300,000,000 shares authorized; 58,731,111
     (unaudited), 58,047,235 and 42,983,360 issued and
     outstanding, respectively...........................     334,675      324,729     155,187
  Deferred compensation..................................      (1,714)
  Deficit................................................    (102,698)     (84,124)    (28,170)
                                                           -----------   ---------   ---------
          Total shareholders' equity.....................     230,263      240,605     127,017
                                                           -----------   ---------   ---------
                                                            $ 737,446    $ 659,028   $ 370,194
                                                           ==========    ==========  ==========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       F-3
<PAGE>   105
 
                          WESTERN WIRELESS CORPORATION
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
                 (Dollars in thousands, except per share data)
 
<TABLE>
<CAPTION>
                                            QUARTER ENDED         
                                              MARCH 31,                   YEAR ENDED DECEMBER 31,
                                      -------------------------    --------------------------------------
                                         1996           1995          1995          1994          1993
                                      -----------    ----------    ----------    ----------    ----------
                                      (UNAUDITED)    (UNAUDITED)
<S>                                   <C>            <C>           <C>           <C>           <C>
Revenues:
  Subscriber revenues...............  $    35,337    $   18,967    $  105,430    $   38,838    $   11,105
  Roamer revenues...................        6,757         4,802        29,660        16,746         7,285
  Equipment sales and
    other revenue...................        3,941         2,315        11,465         7,524         2,344
                                      -----------    -----------   -----------   -----------   -----------
         Total revenues.............       46,035        26,084       146,555        63,108        20,734
                                      -----------    -----------   -----------   -----------   -----------
Operating expenses:
  Cost of service...................        8,815         5,786        27,686        13,303         4,310
  Cost of equipment sales...........        6,354         3,870        20,705        11,446         3,533
  General and administrative........       12,270         6,254        31,253        15,226         6,253
  Sales and marketing...............       13,491         7,164        41,390        18,553         6,101
  Depreciation and amortization.....       15,610        10,776        49,456        25,670         5,399
  Provision for restructuring
    costs...........................                                                  2,478
                                      -----------    -----------   -----------   -----------   -----------
         Total operating expenses...       56,540        33,850       170,490        86,676        25,596
                                      -----------    -----------   -----------   -----------   -----------
Operating loss......................      (10,505)       (7,766)      (23,935)      (23,568)       (4,862)
                                      -----------    -----------   -----------   -----------   -----------
Other income (expense):
  Interest and financing expense....       (8,134)       (5,027)      (25,428)      (10,659)       (2,242)
  Gain (loss) on dispositions,
    net.............................                                     (573)        6,202        10,102
  Other, net........................           65           330           627         2,065           331
                                      -----------    -----------   -----------   -----------   -----------
         Total other income
           (expense)................       (8,069)       (4,697)      (25,374)       (2,392)        8,191
                                      -----------    -----------   -----------   -----------   -----------
Income (loss) before extraordinary
  item..............................      (18,574)      (12,463)      (49,309)      (25,960)        3,329
Extraordinary loss on early
  extinguishment of debt............                                   (6,645)
                                      -----------    -----------   -----------   -----------   -----------
         Net income (loss)..........  $   (18,574)   $  (12,463)   $  (55,954)   $  (25,960)   $    3,329
                                      ===========    ===========   ===========   ===========   ===========
Income (loss) per common share
  before extraordinary item.........  $     (0.31)   $    (0.24)   $    (0.87)   $    (0.59)   $     0.10
Per common share effect of
  extraordinary item................                                    (0.12)
                                      -----------    -----------   -----------   -----------   -----------
Net income (loss) per common share..  $     (0.31)   $    (0.24)   $    (0.99)   $    (0.59)   $     0.10
                                      ===========    ===========   ===========   ===========   ===========
Weighted average common shares and
  common equivalent shares
  outstanding.......................   59,486,512    52,363,838    56,469,990    43,949,101    32,253,303
                                      ===========    ===========   ===========   ===========   ===========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       F-4
<PAGE>   106
 
                          WESTERN WIRELESS CORPORATION
 
                CONSOLIDATED STATEMENTS OF SHAREHOLDERS' EQUITY
                             (Dollars in thousands)
 
<TABLE>
<CAPTION>
                                            COMMON STOCK
                                    ----------------------------                                  TOTAL
                                                  PAR VALUE AND      DEFERRED                 SHAREHOLDERS'
                                      SHARES     PAID-IN CAPITAL   COMPENSATION    DEFICIT       EQUITY
                                    ----------   ---------------   ------------   ---------   -------------
<S>                                 <C>          <C>               <C>            <C>         <C>
Balance, December 31, 1992........  21,658,612      $  70,318       $     (457)   $  (5,539)    $  64,322
  Shares issued:
     For cash, net of costs.......   4,217,761         17,008                                      17,008
     In exchange for long-term
       notes payable plus accrued
       interest...................     277,512          1,058                                       1,058
  Deferred compensation...........                                         172                        172
  Net income......................                                                    3,329         3,329
                                    ----------        -------         --------    ----------     --------
Balance, December 31, 1993........  26,153,885         88,384             (285)      (2,210)       85,889
  Business Combination:
     Shares issued:
       To acquire MCLP............  18,160,643         70,918                                      70,918
       To acquire interests in
          subsidiaries............      39,761            160                                         160
     GCC shares held by minority
       interests..................  (1,370,929)        (4,275)                                     (4,275)
  Deferred compensation...........                                         285                        285
  Net loss........................                                                  (25,960)      (25,960)
                                    ----------        -------         --------    ----------     --------
Balance, December 31, 1994........  42,983,360        155,187                       (28,170)      127,017
  Shares issued:
     For cash, net of costs.......  12,665,905        143,002                                     143,002
     In exchange for shareholder
       loans plus accrued
       interest...................   1,245,998         14,068                                      14,068
     For minority interests in
       GCC, net...................     896,210          9,944                                       9,944
     In exchange for wireless
       assets.....................     217,000          2,450                                       2,450
     Upon exercise of stock
       options....................      38,762             78                                          78
  Net loss........................                                                  (55,954)      (55,954)
                                    ----------        -------         --------    ----------     --------
Balance, December 31, 1995........  58,047,235        324,729                       (84,124)      240,605
  Shares issued (unaudited):
     For cash, net of costs.......      88,567          1,000                                       1,000
     In exchange for wireless
       assets.....................     595,309          7,117                                       7,117
  Deferred compensation
     (unaudited)..................                      1,829           (1,714)                       115
  Net loss (unaudited)............                                                  (18,574)      (18,574)
                                    ----------        -------         --------    ----------     --------
Balance, March 31, 1996
  (unaudited).....................  58,731,111      $ 334,675       $   (1,714)   $(102,698)    $ 230,263
                                    ==========        =======         ========    ==========     ========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       F-5
<PAGE>   107
 
                          WESTERN WIRELESS CORPORATION
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
                             (Dollars in thousands)
 
<TABLE>
<CAPTION>
                                                                           
                                                                          
                                                            QUARTER ENDED     
                                                              MARCH 31,                 YEAR ENDED DECEMBER 31,
                                                      -------------------------    ---------------------------------
                                                          1996          1995         1995        1994        1993
                                                       -----------   -----------   ---------   ---------   ---------
                                                       (UNAUDITED)   (UNAUDITED)
<S>                                                    <C>           <C>           <C>         <C>         <C>
Operating activities:
  Net income (loss)..................................   $ (18,574)    $ (12,463)   $ (55,954)  $ (25,960)  $   3,329
  Adjustments to reconcile net income (loss) to net
    cash used in operating activities:
      Depreciation and amortization..................      15,610        10,776       49,456      25,670       5,399
      Amortization of deferred interest..............                                                          1,465
      Extraordinary loss on early extinguishment of
         debt........................................                                  6,645
      (Gain) loss on dispositions, net...............                                    573      (6,202)    (10,102)
      Employee equity compensation...................         115                                    285         172
      Other, net.....................................         248           (65)         527         163
      Changes in operating assets and liabilities,
         net of effects from consolidating acquired
         interests:
           Accounts receivable, net..................       1,741          (926)      (5,748)     (2,249)     (2,303)
           Inventory.................................      (4,158)          565         (239)     (3,454)       (150)
           Prepaid expenses and other current
             assets..................................      (3,190)         (113)      (1,284)      4,843         111
           Accounts payable..........................       8,171        (3,788)        (272)     (1,465)        354
           Accrued liabilities.......................        (735)        1,743        6,421       5,082       1,110
           Unearned revenue and customer deposits....         553           642         (870)      2,299         360
                                                        ---------     ---------     --------   ---------   ---------
      Net cash used in operating activities..........        (219)       (3,629)        (745)       (988)       (255)
                                                        ---------     ---------     --------   ---------   ---------
Investing activities:
  Purchase of property and equipment.................     (38,587)      (11,178)     (79,464)    (47,423)    (25,113)
  Purchase of wireless licenses and other............      (4,233)      (19,907)    (137,805)
  Acquisition of wireless properties, net of cash
    acquired.........................................     (36,045)      (16,078)     (60,700)    (30,566)    (25,661)
  Proceeds from disposition of assets, net...........                                             10,163      19,739
  Investments in unconsolidated affiliates...........         (84)          (70)      (8,268)     (2,364)     (1,500)
  Purchase of subsidiary stock, including fees.......                    (1,325)      (5,842)
  Deposit held by FCC................................                                 (1,500)
                                                        ---------     ---------     --------   ---------   ---------
      Net cash used in investing activities..........     (78,949)      (48,558)    (293,579)    (70,190)    (32,535)
                                                        ---------     ---------     --------   ---------   ---------
Financing activities:
  Proceeds from issuance of common stock, net........       1,000                    143,080                  17,008
  Additions to long-term debt........................      75,800        46,000      438,000     214,729      20,726
  Payment of debt....................................                      (475)    (277,015)   (135,264)       (981)
  Deferred financing costs...........................                      (470)     (12,798)     (8,688)       (541)
  Loans from shareholders............................                     3,842        3,842
                                                        ---------     ---------     --------   ---------   ---------
      Net cash provided by financing activities......      76,800        48,897      295,109      70,777      36,212
                                                        ---------     ---------     --------   ---------   ---------
Increase (decrease) in cash and cash equivalents.....      (2,368)       (3,290)         785        (401)      3,422
Cash and cash equivalents, beginning of period.......       8,572         7,787        7,787       8,188       4,766
                                                        ---------     ---------     --------   ---------   ---------
Cash and cash equivalents, end of period.............   $   6,204     $   4,497    $   8,572   $   7,787   $   8,188
                                                        =========     =========     ========   =========   =========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                       F-6
<PAGE>   108
 
                          WESTERN WIRELESS CORPORATION
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1. ORGANIZATION AND BASIS OF PRESENTATION:
 
     Western Wireless Corporation (the "Company") is a wireless communications
company that owns and operates wireless communications systems in the western
United States. In 1995, the Company acquired six personal communications
services ("PCS") licenses in an auction administered by the Federal
Communications Commission ("FCC"). The Company plans to initiate wireless
services in these licensed areas by 1997.
 
     The Company was formed in July 1994 in a business combination (the
"Business Combination") among several companies, principally MARKETS Cellular
Limited Partnership ("MCLP") and General Cellular Corporation ("GCC"). The
Business Combination has been accounted for as a purchase with GCC deemed to be
the acquiring company. As a result, the financial results after the date of the
Business Combination reflect the consolidated operations of GCC and MCLP; all
financial results prior to such date reflect only the consolidated operations of
GCC, which is considered the Company's predecessor for accounting purposes. The
Company had previously reported this transaction as a pooling of interests. The
impact of restating the transaction as a purchase was to increase licensing
costs.
 
     The Company expects to incur significant operating losses and to generate
negative cash flows from operating activities during the next several years
while it develops and constructs its PCS systems and builds a PCS customer base.
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
  Principles of consolidation:
 
     The consolidated financial statements include the accounts of the Company,
its wholly owned subsidiaries and its affiliate investments in which the Company
has a greater than 50% interest. All affiliate investments in which the Company
has between a 20% and 50% interest are accounted for using the equity method.
All significant intercompany accounts and transactions have been eliminated.
Markets operated under an Interim Operating Authority ("IOA") are not material
to the Company's operations. All IOA revenues and expenses are included within
the appropriate line items of the Company's Consolidated Statements of
Operations.
 
  Unaudited interim financial statements:
 
     The interim consolidated financial information contained herein is
unaudited but, reflect all adjustments which are, in the opinion of management,
necessary to a fair presentation of the financial position, results of
operations and cash flows for the periods presented. All such adjustments are of
a normal, recurring nature. Results of operations for interim periods presented
herein are not necessarily indicative of results of operations for the entire
year.
 
  Cash and cash equivalents:
 
     Cash and cash equivalents consist of cash on hand, deposits in banks and
highly liquid investments purchased with an original maturity of less than three
months. The carrying value of cash and cash equivalents reported in the balance
sheets approximates fair market value.
 
  Revenue recognition:
 
     Service revenues based on customer usage are recognized at the time the
service is provided. Access and special feature service revenues are recognized
when earned. Sales of equipment, primarily handsets, are recognized when the
goods are delivered.
 
                                       F-7
<PAGE>   109
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -- (CONTINUED):

  Inventory:
 
     Inventory consists primarily of handsets and accessories. Inventory is
stated at the lower of cost or market, determined on a first-in, first-out
basis.
 
  Property and equipment and depreciation:
 
     Property and equipment are stated at cost. Depreciation commences once the
assets have been placed in service and is computed using the straight-line
method over the estimated useful lives of the assets which primarily range from
three to ten years.
 
  Licensing costs and other intangible assets and amortization:
 
     Licensing costs primarily represent costs incurred to apply for or acquire
FCC wireless licenses, including cellular licenses obtained by the Company
principally through acquisitions, and PCS licenses which were auctioned by the
FCC during 1995. Amortization of cellular licenses is computed using the
straight-line method over 15 years.
 
     The Company's PCS licenses represent qualified assets pursuant to Statement
of Financial Accounting Standards 34; interest capitalizable to date has not
been material. Amortization of PCS licenses begins with the commencement of
service to customers and is computed using the straight-line method over 40
years. At December 31, 1995, operations had not commenced in any of the
Company's PCS markets.
 
     In February 1996, the Company initiated commercial operations in its
Honolulu, Hawaii PCS market.
 
     Other intangible assets consist primarily of deferred financing costs.
Deferred financing costs are amortized using the effective interest rate method
over the terms of the respective loans.
 
  Income taxes:
 
     The Company accounts for deferred taxes using the asset and liability
method.
 
  Net income (loss) per common share:
 
     Net income (loss) per common share is calculated using the weighted average
number of shares of outstanding common stock and common stock equivalents during
the period. As required by Securities and Exchange Commission (the "Commission")
regulations, common shares issued by the Company in the year preceding the
filing of an initial public offering have been included in the calculation of
shares used in determining the net income (loss) per share as if they had been
outstanding for all periods presented, the effect of which is anti-dilutive for
1995 and 1994.
 
  Interest rate swap and cap agreements:
 
     As required under the Credit Facility (as defined in Note 6), the Company
enters into interest rate swap and cap agreements to manage interest rate
exposure pertaining to long-term debt. Interest rate swap agreements are
accounted for on an accrual basis. Amounts to be paid or received under interest
rate swap agreements are included as a component of interest expense in the
periods in which they accrue. Premiums paid for purchased interest rate cap
agreements are amortized to interest expense over the terms of the agreements.
Unamortized premiums are accounted for as assets in the consolidated balance
sheets. Amounts received under the interest rate cap agreements, if any, are
accounted for on an accrual basis and recognized as a reduction to interest
expense.
 
                                       F-8
<PAGE>   110
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -- (CONTINUED):

  Supplemental cash flow disclosure:
 
     Cash paid for interest was $21.7 million, $10.9 million and $0.2 million
for the years ended December 31, 1995, 1994 and 1993, respectively.
 
     Cash paid for interest was $7.9 million (unaudited) and $4.5 million
(unaudited) for the quarters ended March 31, 1996 and 1995, respectively.
 
     Non-cash investing and financing activities were as follows (in thousands):
 
<TABLE>
<CAPTION>
                                               QUARTER ENDED      YEAR ENDED DECEMBER 31,
                                               --------------   ----------------------------
                                               MARCH 31, 1996    1995      1994        1993
                                               --------------   -------   -------     ------
                                                (UNAUDITED)
    <S>                                        <C>              <C>       <C>         <C>
    Conversion of FCC deposit to wireless
      license................................                   $10,000
    Issuance of common stock in exchange for
      wireless assets........................      $7,117         2,450
    Exchange of shareholder loans and accrued
      interest for common stock..............                    14,068
    Shareholder loans to fund FCC deposit....                             $10,000
    Notes payable plus accrued interest
      converted into common stock............                                         $1,058
</TABLE>
 
     The Business Combination described in Notes 1 and 12 was also a non-cash
transaction involving the issuance of 18,160,643 shares of the Company's common
stock to acquire the assets and liabilities of MCLP and 39,761 shares of the
Company's common stock for interests in subsidiaries. During 1995, the Company
issued 896,210 shares of its common stock in exchange for minority interests in
GCC.
 
  Concentration of credit risk:
 
     The Company's customers are dispersed throughout rural areas of the western
United States. No single customer accounted for a significant amount of the
Company's sales, and there were no significant accounts receivable from a single
customer. The Company reviews the credit histories of potential customers prior
to extending credit and maintains allowances for potential credit losses. The
Company maintains cash and cash equivalents in high credit quality financial
institutions. The Company believes that its risk from concentration of credit is
limited.
 
  Estimates used in preparation of financial statements:
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.
 
  Recently issued accounting standards:
 
     The Financial Accounting Standards Board has recently issued Statement No.
121, "Accounting for the Impairment of Long-Lived Assets and for Long-Lived
Assets to be Disposed Of." This statement requires that long-lived assets and
certain identifiable intangible assets be reviewed to determine whether the
carrying amount is recoverable based on estimated future cash flows expected
from the use of the assets and cash to be received upon disposal of the assets.
The Financial Accounting Standards Board has also recently issued Statement No.
123 "Accounting for
 
                                       F-9
<PAGE>   111
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2. SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES -- (CONTINUED):

Stock-Based Compensation." This statement affects the valuation and disclosure
of stock-based transactions with employees. The Company plans to use the pro
forma disclosure alternative. The Company does not anticipate any material
impact on the financial position, results of operations or cash flows of the
Company upon adoption of these standards in 1996.
 
3. PROPERTY AND EQUIPMENT:
 
     Property and equipment consists of (in thousands):
 
<TABLE>
<CAPTION>
                                                                          DECEMBER 31,
                                                       MARCH 31,      ---------------------
                                                         1996           1995         1994
                                                      -----------     --------     --------
                                                      (UNAUDITED)     
    <S>                                               <C>             <C>          <C>
    Land, buildings and improvements................   $   4,277      $  2,879     $  2,328
    Wireless communications systems.................     201,802       165,825      124,165
    Furniture and equipment.........................      21,209        16,273        7,391
                                                        --------      --------     --------
                                                         227,288       184,977      133,884
    Less accumulated depreciation...................     (62,802)      (53,423)     (25,098)
                                                        --------      --------     --------
                                                         164,486       131,554      108,786
    Construction in progress........................      67,002        62,138       11,862
                                                        --------      --------     --------
                                                       $ 231,488      $193,692     $120,648
                                                        ========      ========     ========
</TABLE>
 
     Depreciation expense was $30.2 million, $17.0 million and $4.1 million for
the years ended December 31, 1995, 1994 and 1993, respectively.
 
     Depreciation expense was $9.4 million (unaudited) and $6.5 million
(unaudited) for the quarters ended March 31, 1996 and 1995, respectively.
 
4. INVESTMENTS IN UNCONSOLIDATED AFFILIATES:
 
     At December 31, 1995, the Company's investments in unconsolidated
affiliates consisted of an interest in Sawtooth Paging, Inc. ("Sawtooth") and an
interest in Cook Inlet Western Wireless PV/SS PCS, L.P. ("Cook Inlet PCS").
 
     The Company had approximately a 47% and 45% ownership interest in Sawtooth
as of December 31, 1995 and 1994, respectively. Sawtooth is also owned 47% by
certain officers, one of whom is also a director, of the Company. Subsequent to
year end, the Company purchased the remaining unowned portion of Sawtooth. (See
Note 17).
 
     In November 1995, a wholly owned subsidiary of the Company entered into an
agreement to form Cook Inlet PCS in order to participate in the FCC's C Block
auction of PCS licenses. Cook Inlet PCS intends to bid on, acquire, own, develop
and operate systems for any PCS licenses acquired during the C Block auction.
The continued existence of Cook Inlet PCS is contingent upon the successful
acquisition of at least one C Block license during the auction currently
underway. The Company has a 49.9% ownership interest in Cook Inlet PCS. At
December 31, 1995, the Company's investment in Cook Inlet PCS was approximately
$7.6 million.
 
     The assets, liabilities and results of operations of Sawtooth and Cook
Inlet PCS are not material to the Company.
 
                                      F-10
<PAGE>   112
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
5. ACCRUED LIABILITIES:
 
     Accrued liabilities consist of (in thousands):
 
<TABLE>
<CAPTION>
                                                                       DECEMBER 31,
                                                                   ---------------------
                                                                     1995         1994
                                                                   --------     --------
    <S>                                                            <C>          <C>
    Accrued payroll and benefits.................................  $  5,551     $  3,913
    Accrued sales and property taxes.............................     3,236        1,613
    Accrued interest expense.....................................     4,471        1,697
    Other........................................................     3,401        4,217
                                                                    -------      -------
                                                                   $ 16,659     $ 11,440
                                                                    =======      =======
</TABLE>
 
6. LONG-TERM DEBT:
 
     Long-term debt consists of (in thousands):
 
<TABLE>
<CAPTION>
                                                                   
                                                                   
                                                                       DECEMBER 31,
                                                   MARCH 31,       ---------------------
                                                      1996           1995         1994
                                                  ------------     --------     --------
                                                  (UNAUDITED)
    <S>                                           <C>              <C>          <C>
    Credit Facility (a).........................    $402,000       $347,000     $197,000
    NORTEL Facility (b).........................      33,800         13,000
    Other(c)....................................       2,680          2,487        4,528
                                                    --------       --------     --------
                                                     438,480        362,487      201,528
    Less current portion........................                                     941
                                                    --------       --------     --------
                                                    $438,480       $362,487     $200,587
                                                    ========       ========     ========
</TABLE>
 
  (a) Credit Facility
 
     On June 30, 1995, the Company entered into a credit facility with a group
of lenders (the "Credit Facility"). Pursuant to the Credit Facility, the banks
have agreed to make loans to the Company, on a revolving credit basis, in an
aggregate principal amount not to exceed $750 million during the period ending
December 30, 1998. On December 31, 1998, the loans convert to term loans payable
over five years.
 
     Under the Credit Facility, interest is payable at the applicable margin in
excess of the prevailing Base Rate, Eurodollar or CD rate. The rate is selected
at the Company's option. The applicable margin is determined quarterly based on
the leverage ratio of the Company, excluding certain of its subsidiaries.
Interest is fixed for a period ranging from one month to one year, depending on
the type of loan, although if the Company selects the Base Rate option, the
interest rate will fluctuate during the period as the Base Rate fluctuates. At
December 31, 1995, all loans under the Credit Facility had been borrowed using
the Eurodollar rate option. The weighted average interest rate, including the
appropriate applicable margin, at December 31, 1995 was 7.41%. The Credit
Facility also provides for an annual fee of 0.5% of the unused commitment,
payable quarterly.
 
     The weighted average interest rate, including applicable margin, at March
31, 1996 was 7.13% (unaudited).
 
     The Credit Facility contains affirmative covenants, including among others,
maintenance of its licenses and properties, compliance with laws, insurance,
payment of taxes, payment of other indebtedness and delivery of financial and
other information. The Credit Facility requires that the Company, excluding
certain of its subsidiaries, comply with financial tests and maintain certain
 
                                      F-11
<PAGE>   113
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
6. LONG-TERM DEBT -- (CONTINUED):

financial ratios, including among others, maximum leverage, debt service and
fixed charges. As of March 31, 1996 and December 31, 1995, the unused portion of
the commitment under the Credit Facility was $348 million (unaudited) and $403
million, respectively.
 
     The Credit Facility also contains certain restrictive covenants which
impose limitations on the operations and activities of the Company and certain
of its subsidiaries, including the incurrence of other indebtedness, the
creation of liens, the sale of assets, investments and acquisitions and payment
of dividends. The Credit Facility currently limits total investments by the
Company in its subsidiaries owning PCS licenses to $450 million and further
limits the total investment by the Company to $100 million (both of which are
exclusive of license acquisition costs of approximately $144 million and
exclusive of the proceeds of the NORTEL Facility (defined below)) in its PCS
subsidiaries until the PCS licenses granted by the FCC are final and
unappealable.
 
     The repayment of the Credit Facility is secured by, among other things, the
grant of a security interest in substantially all of the assets of the Company,
excluding, among other items, the capital stock and assets of the subsidiary
that is party to the NORTEL Facility.
 
     Upon execution of the Credit Facility, the Company repaid all of its
outstanding indebtedness under its then existing revolving/term loan agreement
(the "Previous Agreement"). Pursuant to the Previous Agreement, the lenders
thereunder agreed to make loans to the Company on a revolving credit basis in an
aggregate principal amount not to exceed $325 million. The Previous Agreement
was collateralized by substantially all of the assets of the Company. The
weighted average interest rate on the outstanding principal under the Previous
Agreement at December 31, 1994 was 8.21%.
 
     The Company incurred an extraordinary loss of approximately $6.6 million in
connection with the early repayment of the outstanding indebtedness under the
Previous Agreement during 1995. The loss primarily consisted of the write-off of
the related financing costs which had been deferred and only partially
amortized.
 
  (b) NORTEL Facility
 
     Effective June 30, 1995, a wholly owned subsidiary of the Company entered
into a $200 million credit facility (the "NORTEL Facility") with Northern
Telecom Inc. ("NORTEL") which expires on December 31, 2003. The NORTEL Facility
bears interest at the subsidiary's option at either the higher of the prime rate
or the Federal Funds Rate, plus 0.625%, plus in either case a margin of 1.5%, or
the London Interbank Offered Rate ("LIBOR") plus a margin of 2.5%. The NORTEL
Facility includes quarterly financial covenants which contain provisions
regarding the maintenance of operating cash flow ratios beginning September 30,
2000, total debt and minimum revenue levels and a minimum cash coverage ratio.
The NORTEL Facility also contains certain restrictive covenants which impose
limitations on the operations and activities of the subsidiary, including limits
on new indebtedness, sale of existing assets, permitted investments and business
acquisitions and payment of cash dividends by the subsidiary. The NORTEL
Facility also provides for interest only payments through September 30, 2000,
and includes mandatory prepayment clauses contingent upon specific operating
results. The NORTEL Facility is collateralized by substantially all of the
subsidiary's assets and the stock of such subsidiary.
 
     Commencing September 30, 2000, and at the end of each calendar quarter
thereafter, the subsidiary is required to make payments on the principal amount
outstanding under the NORTEL Facility in increasing quarterly installments.
 
                                      F-12
<PAGE>   114
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
6. LONG-TERM DEBT -- (CONTINUED):

     As of December 31, 1995, the unused portion of the commitment under the
NORTEL Facility was $187 million. Outstanding borrowings at December 31, 1995,
were drawn under the LIBOR rate option with a weighted average interest rate of
8.43%.
 
     As of March 31, 1996, the unused portion of the commitment under the NORTEL
Facility was $166.2 million (unaudited). Outstanding borrowings at March 31,
1996 were drawn under the LIBOR rate option with a weighted average interest
rate of 8.00% (unaudited).
 
  (c) Other
 
     At December 31, 1995 and 1994, the Company had other debt of approximately
$2.5 million and $4.5 million, respectively.
 
     The Company expects to amend the Credit Facility in May 1996 to allow,
among other things, an increase of $200 million to the Credit Facility by the
inclusion of a term loan in such amount and to amend the existing repayment
terms and financial covenants. The March 31, 1996 debt maturities reflected
below have been shown as if the proposed amendment is in effect.
 
     The aggregate amounts of principal maturities of the Company's debt are as
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                          TWELVE MONTH PERIODS ENDING
                                                        --------------------------------
                                                        MARCH 31,          DECEMBER 31,
                                                        ----------         -------------
                                                        (UNAUDITED)
        <S>                                             <C>                <C>
             1996.....................................   $       0           $       0
             1997.....................................           0                   0
             1998.....................................       2,564               2,487
             1999.....................................          46              24,290
             2000.....................................       7,084              46,410
             Thereafter...............................     428,786             289,300
                                                          --------            --------
                                                         $ 438,480           $ 362,487
                                                          ========            ========
</TABLE>
 
7. FINANCIAL INSTRUMENTS:
 
     The Company uses various financial instruments as part of its overall
strategy to manage the Company's exposure to market risks associated with
interest rate fluctuations. The Company has only limited involvement with these
financial instruments, and does not use them for trading purposes. Interest rate
swaps allow the Company to raise long-term borrowings at variable rates and swap
them into fixed rates for shorter durations. This enables the Company to
separate interest rate management from debt funding decisions. Interest rate cap
agreements are used to reduce the potential impact of increases in interest
rates on borrowings based upon variable interest rates. These transactions do
not subject the Company to risk of loss because gains and losses on these
contracts are offset against losses and gains on the underlying liabilities. No
collateral is held in relation to the Company's financial instruments.
 
     At December 31, 1995, the Company had entered into interest rate caps and
swaps with a total notional amount of $375 million, of which $185 million was of
a short-term duration. The remaining $190 million had initial terms ranging from
three to 3 1/2 years and effectively converted $190 million of variable rate
debt to fixed rate. The weighted average interest rate under these agreements
was approximately 6.75% at December 31, 1995. Total net expense incurred during
the year ended December 31, 1995 for the Company's interest rate caps and swaps
was approximately $0.5 million. The amount of unrealized loss attributable to
changing interest rates at December 31, 1995 was immaterial.
 
                                      F-13
<PAGE>   115
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
7. FINANCIAL INSTRUMENTS -- (CONTINUED):

     At December 31, 1994, the Company had interest rate protection in the form
of interest rate caps covering $105 million of the outstanding balance under the
Previous Agreement. Total net expense incurred during the year ended December
31, 1994 for the Company's interest rate caps and swaps was approximately $0.3
million. The amount of unrealized loss attributable to changing interest rates
at December 31, 1994 was immaterial.
 
     At March 31, 1996, the Company had interest rate swap and cap agreements
with a total notional amount of $390 million (unaudited), of which $205 million
(unaudited) is of a long-term nature. Total net expense incurred for the quarter
ended March 31, 1996 was approximately $0.2 million (unaudited).
 
8. DISCLOSURES ABOUT FAIR VALUES OF FINANCIAL INSTRUMENTS:
 
     The Company's carrying value of financial instruments approximated fair
value. The estimated fair value of the Company's financial instruments has been
determined using available market information and appropriate valuation
methodologies. The fair value of derivative positions were determined by
obtaining market quotes.
 
9. COMMITMENTS AND CONTINGENT LIABILITIES:
 
  Commitments:
 
     The Company leases various facilities, cell site locations, rights-of-way
and equipment under operating lease agreements. The leases expire at various
dates through the year 2036. Some leases have options to renew for additional
periods up to 30 years. Certain leases require the Company to pay property
taxes, insurance and normal maintenance costs. Significantly all of the
Company's leases have fixed minimum lease payments. The Company has no
significant capital lease liabilities.
 
     Future minimum payments required under operating leases and agreements that
have initial or remaining noncancellable terms in excess of one year at December
31, 1995, are summarized below (in thousands):
 
<TABLE>
<CAPTION>
     YEAR ENDING DECEMBER 31,
     ------------------------
        <S>                                                                 <C>
             1996.........................................................  $ 5,429
             1997.........................................................    4,914
             1998.........................................................    4,261
             1999.........................................................    3,388
             2000.........................................................    2,604
             Thereafter...................................................    5,828
                                                                            -------
                                                                            $26,424
                                                                            =======
</TABLE>
 
     Subsequent to year end, the Company has entered into new operating leases
resulting in additional future minimum payments not reflected above of
approximately $1 million per year through 2001.
 
     Aggregate rental expense for all operating leases was approximately $4.8
million, $2.2 million and $0.9 million for the years ended December 31, 1995,
1994 and 1993, respectively.
 
     In order to ensure adequate supply of certain inventory requirements, the
Company has committed to purchase from a supplier a minimum number of PCS and
dual-mode handsets totaling approximately $43.7 million prior to October 1999.
No orders had been placed as of December 31,
 
                                      F-14

<PAGE>   116
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
9. COMMITMENTS AND CONTINGENT LIABILITIES -- (CONTINUED):

1995. At March 31, 1996 the Company, under this agreement, had purchased $3.2
million (unaudited) and had outstanding purchase orders totaling $15.8 million
(unaudited).
 
     In December 1995, a wholly owned subsidiary of the Company entered into an
agreement with this supplier to purchase a minimum of $50 million of wireless
communications equipment and services for the Company's PCS systems prior to
December 31, 1998. The Company has an option to extend the purchase commitment
period to four years by increasing the minimum purchase commitment to $100
million. In exchange for meeting minimum purchase milestones, the Company will
receive volume discounts in the form of credit memos from the supplier which may
be used at the Company's option against either the most recent payment owed to
the supplier or future purchases. The purchase agreement is valid through
December 2005. At December 31, 1995, the Company had outstanding purchase orders
totaling approximately $16 million under the agreement. At March 31, 1996 the
Company, under this agreement, had purchased $4.1 million (unaudited) and had
outstanding purchase orders totaling $10.4 million (unaudited).
 
     In connection with the NORTEL Facility, a wholly owned subsidiary of the
Company entered into an agreement with NORTEL to purchase $200 million of PCS
network equipment and related services. At December 31, 1995, under this
agreement, the Company had purchased approximately $22.5 million and had
outstanding purchase orders totaling approximately $3.2 million. The agreement
expires June 30, 2000. At March 31, 1996, the Company had purchased
approximately $26.0 million (unaudited) and had outstanding purchase orders
totaling approximately $10.1 million (unaudited).
 
     The Company has various other purchase commitments for materials, supplies
and other items incident to the ordinary course of business. In the aggregate,
such commitments are not at prices in excess of current market value.
 
  Contingent liabilities:
 
     The Company is involved in various lawsuits arising in the normal course of
business, none of which is expected to have a material adverse effect on the
Company's financial position, cash flows, liquidity or results of operations.
 
     In the ordinary course of business, the Company is subject to extensive and
changing federal, state and local laws and regulations with regard to
environmental matters. To date the Company has not identified any potential
liabilities pertaining to environmental cleanup on properties owned or operated
by the Company.
 
                                      F-15

<PAGE>   117
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
10. INCOME TAXES:
 
     Significant components of deferred income tax assets and liabilities are as
follows (in thousands):
 
<TABLE>
<CAPTION>
                                                                       DECEMBER 31,
                                                                   ---------------------
                                                                     1995         1994
                                                                   --------     --------
    <S>                                                            <C>          <C>
    Deferred tax assets:
      Net operating loss carryforwards...........................  $ 37,666     $ 20,494
      Other temporary differences................................     5,589        3,834
                                                                   --------     --------
    Total deferred tax assets....................................    43,255       24,328
    Valuation allowance..........................................   (34,083)     (18,261)
                                                                   --------     --------
                                                                      9,172        6,067
    Deferred tax liabilities:
      Property and wireless licenses basis differences...........    (9,172)      (6,067)
                                                                   --------     --------
                                                                   $      0     $      0
                                                                   ========     ========
</TABLE>
 
     For tax purposes, the Company had available at December 31, 1995, net
operating loss carryforwards for regular tax purposes of approximately $94
million which will expire in 2002 through 2010. The Company may be limited in
its ability to use these carryforwards in any one year due to ownership changes
that preceded the Business Combination. The change in the valuation allowance
was an increase of $15.8 million in 1995 and decreases of $4.7 million and $0.3
million in 1994 and 1993, respectively.
 
     Management believes that, based on a number of factors, the available
objective evidence creates sufficient uncertainty regarding the realization of
the net deferred tax assets. Such factors include recurring operating losses
resulting primarily from the development of the Company's PCS business and
expected increased competition from new entrants into the Company's existing
markets. Accordingly, a valuation allowance has been provided for the net
deferred tax assets of the Company.
 
     The difference between the statutory tax rate of approximately 40% (35%
federal and 5% state net of federal benefits) and the tax benefit of zero
recorded by the Company is primarily due to the Company's full valuation
allowance against its net deferred tax assets.
 
11. SHAREHOLDERS' EQUITY:
 
  (a) Business Combination
 
     On July 29, 1994, certain shareholders in GCC, holding approximately 95% of
the then outstanding stock of GCC, and holders of all MCLP partnership interests
exchanged their ownership interests for common stock of the Company in the
Business Combination. The participating GCC shareholders exchanged 23,384,345
shares of GCC common stock in a one-for-one exchange for common stock in the
Company. Under the terms of the Business Combination, the MCLP partnership
interests received 18,160,643 shares of common stock in the Company, net of
661,609 shares of GCC stock owned by MCLP. GCC directly and indirectly owned
MCLP partnership interests of approximately 9.9% which were converted into
2,059,352 shares of common stock of the Company. These shares are excluded from
those outstanding for each of the periods presented. GCC's investment in MCLP
had been recorded at a cost of $8.3 million. The fair value of common
 
                                      F-16
<PAGE>   118
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
11. SHAREHOLDERS' EQUITY -- (CONTINUED):

stock of the Company issued to acquire the non-GCC partnership interests in MCLP
was $70.9 million.
 
     The Company recorded a provision for restructuring costs in 1994 of
approximately $2.5 million, primarily related to the elimination of duplicative
headquarters and other facilities and employee relocation costs.
 
  (b) GCC Minority Interest
 
     During 1995 and 1994, subsequent to the Business Combination, the Company
completed two cash redemptions of the remaining shares (the "Redemptions") of
GCC's common stock. In addition, as part of the 1995 Redemption, the Company
issued 896,210 shares of the Company's common stock for GCC common stock in a
one-for-one exchange.
 
     These redemptions eliminated all minority interest positions in the equity
of GCC. The cost in excess of the carrying amounts of the minority interests
acquired increased licensing costs and other intangible assets by approximately
$11 million and $1 million for the years ended December 31, 1995 and 1994,
respectively.
 
  (c) Stock Option Plan
 
     On September 20, 1994, the Board of Directors of the Company established
the 1994 Management Incentive Stock Option Plan (the "Plan") which became
effective November 17, 1994. The Plan was amended by the Board of Directors on
September 15, 1995, and approved as adopted and amended by the shareholders of
the Company on November 16, 1995. The Plan, as amended, provides for the
issuance of up to 5,890,000 shares of common stock as either Nonstatutory Stock
Options or as Incentive Stock Options. The terms and conditions of options
granted under the Plan, including all vesting provisions, are at the discretion
of the Administrator of the Plan. The Plan provided for the conversion to stock
options of the Company for the stock options issued under a plan previously
created by GCC and for the conversion of unvested rights to ownership in MCLP by
its B Unit holders, as well as new options granted by the Company in the normal
course of business subsequent to the Business Combination.
 
     As of July 29, 1994, GCC had granted options to purchase 1,061,251 shares
of GCC stock at an average of approximately $2.98 per share; 545,629 of such
options were fully vested as of that date. The Business Combination
automatically accelerated the vesting of the remaining options under the terms
of the GCC Option Plan. All such options were converted into options to purchase
common stock of the Company.
 
                                      F-17
<PAGE>   119
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
11. SHAREHOLDERS' EQUITY -- (CONTINUED):

     Options granted, exercised and canceled under the above Plans are
summarized as follows:
 
<TABLE>
<CAPTION>
                                              
                              QUARTER ENDED   
                              -------------             YEAR ENDED DECEMBER 31,
                                MARCH 31,     -------------------------------------------
                                  1996            1995            1994           1993
                              -------------   -------------   ------------   ------------
                              (UNAUDITED)
    <S>                       <C>             <C>             <C>            <C>
    Outstanding, beginning
      of period.............     3,538,408        2,181,514        760,272        504,814
    Options granted.........       137,320        1,453,125      1,112,900        263,500
    Options issued for
      conversion of unvested
      MCLP B units..........                                       322,013
    Options exercised.......                        (38,762)
    Options canceled........       (10,850 )        (57,469)       (13,671)        (8,042)
                              -------------   -------------   -------------  ------------
    Outstanding, end of
      period................     3,664,878        3,538,408      2,181,514        760,272
                              =============   =============   =============  ============
    Price of options:
    Granted during period...  $1.13-$12.90    $11.29-$12.90   $1.10-$ 9.68   $       4.03
    Exercised during
      period................           N/A    $ 1.61-$ 4.03            N/A            N/A
    Canceled during period..  $9.68-$12.90    $ 1.10-$ 9.68   $1.61-$ 3.23   $1.61-$ 4.03
    Options exercisable.....     1,636,356        1,582,012      1,383,264        232,944
    Options available for
      future grant               2,186,360        2,312,830      3,708,486      5,129,728
    Exercise price of
      outstanding options...  $1.10-$12.90    $ 1.10-$12.90   $1.10-$ 9.68   $1.61-$ 4.03
</TABLE>
 
  (d) Stock Issuances
 
     In November 1995, the Board of Directors approved an increase in the number
of authorized shares of the Company's common stock from 25 million to 300
million.
 
     During 1995, a wholly owned subsidiary issued 4,300,001 shares of Series A
Preferred Stock to certain existing shareholders of the Company at $35.00 per
share for aggregate proceeds of approximately $150 million, which was comprised
of approximately $14 million of converted debt to shareholders and approximately
$136 million in cash. The preferred stock in the subsidiary was converted into
common stock of the Company on a one for 3.1 basis. Additionally, the Company
sold 581,901 shares of common stock at $11.29 per share for cash during 1995 to
existing shareholders.
 
     In November 1993, the Company completed a rights offering to existing
shareholders, pursuant to which shareholders subscribed for 3,875,273 shares of
common stock at $4.03 per share, for aggregate cash proceeds of approximately
$14.5 million and $1.1 million through the conversion of outstanding notes
payable and accrued interest to shareholders of the Company, less offering
expenses.
 
     In February 1993, the Company sold 620,000 shares of common stock for
aggregate proceeds of $2.5 million.
 
     Subsequent to December 31, 1995, the Company sold 88,567 shares of its
common stock to an officer of the Company at $11.29 per share for aggregate
proceeds of approximately $1.0 million.
 
                                      F-18
<PAGE>   120
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
12. ACQUISITION OF MARKETS CELLULAR LIMITED PARTNERSHIP:
 
     On July 29, 1994, the Company acquired MCLP in the Business Combination in
exchange for 18,160,643 shares of common stock of the Company. The Business
Combination was accounted for using the purchase method.

<TABLE>
<S>                                                                                <C>
     The purchase price of MCLP was determined as follows (in thousands):
          Fair value of shares issued to non-GCC interests.......................  $ 70,918
          GCC's investments in MCLP..............................................     8,250
          MCLP's long-term debt assumed..........................................    59,590
          Transaction fees and other.............................................     1,310
                                                                                   --------
                                                                                   $140,068
                                                                                   =========
     The purchase price was allocated as follows (in thousands):
          Cash acquired..........................................................  $ 11,726
          Working capital and tangible assets acquired...........................    37,346
          Licenses and other intangible assets...................................    90,996
                                                                                   --------
                                                                                   $140,068
                                                                                   =========
</TABLE>
 
     The following unaudited pro forma information presents the results of
operations of the Company as if the Business Combination occurred on January 1,
1993. These results include certain adjustments to conform with the Company's
accounting policies, increased amortization expense and the elimination of the
provision for nonrecurring restructuring costs related to the Business
Combination. These results are not necessarily indicative of the results that
actually would have
 
                                      F-19
<PAGE>   121
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
12. ACQUISITION OF MARKETS CELLULAR LIMITED PARTNERSHIP -- (CONTINUED)

been attained if the Business Combination had been in effect at the beginning of
1993 or which may be attained in the future (in thousands, except per share
data):
 
<TABLE>
<CAPTION>
                                                                                        
                                                                             YEAR ENDED
                                                                            DECEMBER 31,
                                                                     ---------------------------
                                                                        1994            1993
                                                                     -----------     -----------
                                                                     (UNAUDITED)     (UNAUDITED)
<S>                                                                  <C>             <C>
Revenues:
  Subscriber revenues..............................................   $  47,410       $  17,310
  Roamer revenues..................................................      19,985          11,345
  Equipment sales..................................................       9,207           4,109
                                                                       --------        --------
          Total revenues...........................................      76,602          32,764
                                                                       --------        --------
Operating expenses:
  Cost of service..................................................      15,961           7,692
  Cost of equipment sales..........................................      13,758           5,862
  General and administrative.......................................      18,600          10,712
  Sales and marketing..............................................      23,099          11,398
  Depreciation and amortization....................................      33,389          13,102
                                                                       --------        --------
          Total operating expenses.................................     104,807          48,766
                                                                       --------        --------
Operating loss.....................................................     (28,205)        (16,002)
Other income (expense):
  Interest and financing expense...................................     (13,113)         (5,202)
  Gain on dispositions, net........................................       6,202           6,357
  Other income (expense)...........................................         657            (120)
                                                                       --------        --------
          Net loss.................................................   $ (34,459)      $ (14,967)
                                                                       ========        ========
Net loss per common share..........................................   $   (0.66)      $   (0.30)
                                                                       ========        ========
</TABLE>
 
                                      F-20
<PAGE>   122
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
13. OTHER ACQUISITIONS AND DISPOSITIONS:
 
  Acquisitions:
 
     The following table summarizes the cellular market acquisitions of the
Company for each of the three years ended December 31 (in thousands):
 
<TABLE>
<CAPTION>
                                                       YEAR ENDED DECEMBER 31,
                                                -------------------------------------
                                                  1995          1994          1993
                                                ---------     ---------     ---------
    <S>                                         <C>           <C>           <C>
    MARKET
    Kansas 14 RSA.............................    April
    South Dakota 3 RSA........................     May
    Kansas 8 RSA..............................     May
    South Dakota 1 RSA(a).....................  December
    Nevada 5 RSA..............................                 January
    South Dakota 8 RSA........................                  April
    Nebraska 3 RSA............................                 August
    Kansas 4, 9 and 10 and Missouri 9 RSAs....                November
    Minnesota 3 RSA...........................                December
    Sioux Falls, SD MSA.......................                                 May
    South Dakota 7 RSA........................                                July
    Odessa, TX MSA and New Mexico 6 RSA.......                               October
    Nebraska 9 and 10 RSAs....................                              November

    Purchase price including cash and
      liabilities assumed:
    Cash paid.................................   $38,600       $40,800       $16,200
                                                =========     =========     =========
    Liabilities assumed.......................   $   500       $ 2,500       $25,500
                                                =========     =========     =========
</TABLE>
 
- ---------------
(a) 217,000 shares of common stock were issued at $11.29 per share as part of
    the South Dakota 1 acquisition.
 
     With the exception of the South Dakota 1, South Dakota 8 and the Nebraska 9
and 10 RSA acquisitions which were stock purchases, the above transactions were
asset purchases. All of these transactions were accounted for using the purchase
method. Approximately 95% of the total purchase price of each acquisition has
been allocated to licensing costs. Acquisitions of additional minority interests
in owned markets are not reflected above. The results of operations of the
properties acquired are included in the Consolidated Statement of Operations
from the date of acquisition.
 
     In September 1993, the Company entered into an agreement to operate the
cellular system in the Abilene, TX MSA market. Pursuant to that agreement, the
Company funded the build-out of the system and operated the system throughout
the remainder of 1993 and 1994. In February 1994, the Company agreed to buy the
system subject to approval from the FCC. The transfer of the license was
approved by the FCC in November 1994, at which time the Company was obligated to
pay $16.1 million. This amount was paid in January 1995.
 
  Exchanges:
 
     In July 1995, a subsidiary of the Company exchanged its cellular assets in
the Minnesota 5 RSA market, Minnesota 3 RSA market, a portion of the Minnesota 2
RSA market (Beltrami County), its majority interest in the Alton, IL MSA market,
minority interests in the Wausau and Eau Claire, WI
 
                                      F-21
<PAGE>   123
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
13. OTHER ACQUISITIONS AND DISPOSITIONS -- (CONTINUED):

MSA markets and $3.0 million in cash for the cellular assets and license for the
Lubbock, TX MSA market. There was no gain or loss recognized on the transaction.
 
     In November 1994, the Company exchanged the assets in Hood River Cellular
Telephone Company, a subsidiary of the Company, which included the cellular
licenses of the Oregon 2 and Washington 7 RSA markets, in return for the assets
and license in the Pueblo, CO MSA market and approximately $2.4 million in cash.
There was no gain or loss recognized on the transaction.
 
     In July 1994, a subsidiary of the Company exchanged its Chico, CA MSA
market for the Texas 3 and Texas 8 RSA markets. As part of the same agreement, a
subsidiary of the Company obtained the Sioux City, IA MSA market and
approximately $4.5 million in cash. As a result of the transaction, a gain of
approximately $2.9 million was recognized.
 
     In September 1993, the Company exchanged its majority interest in the
Alexandria, LA MSA market, together with the Company's minority interest in the
Lake Charles, LA MSA market and approximately $7.2 million in cash, for the
majority interest and certain minority interests in the Lincoln, NE MSA market.
There was no gain or loss recognized on the transaction.
 
     In March 1993, pursuant to an agreement between the Company and MCLP, the
Company exchanged its Wyoming 2, Montana 4 and Montana 7 RSA markets along with
certain minority interests and cash in the amount of $1.3 million for the Rapid
City, SD MSA market and the South Dakota 5 and South Dakota 6 RSA markets.
 
  Dispositions:
 
     In April 1994, the assets of Lawton Cellular License Corporation, a
subsidiary of the Company, were sold including the cellular license for the
Lawton, OK MSA market for approximately $7.3 million in cash and marketable
securities. As a result of the transaction, the Company recorded a gain of
approximately $3.3 million.
 
     In April 1993, the Company sold its Texas 4 market for approximately $0.5
million in cash, recording a gain of approximately $0.1 million. In addition,
the assets of Potomac Valley Cellular Partnership, the cellular licensee for the
Cumberland, MD/WV wireline MSA market, were sold for cash and marketable
securities. As a result of the transaction, the Company recorded a gain of
approximately $2.1 million.
 
     In March 1993, the Company sold its majority interest in the Burlington, NC
MSA market and certain other minority interests for approximately $10.1 million
in cash. As a result of the transaction, the Company recorded a gain of
approximately $5.5 million.
 
     During 1993, the Company sold certain of its minority interests in various
markets. As a result of these transactions, the Company recorded a gain of
approximately $2.4 million.
 
     The following table reflects the operating results of the above
transactions since the effective date of the transactions. Pro forma unaudited
consolidated operating results of the Company and the above transactions
(including the acquisition of MCLP which is discussed in Note 12) for the
 
                                      F-22
<PAGE>   124
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
13. OTHER ACQUISITIONS AND DISPOSITIONS -- (CONTINUED):
years ended December 31, 1995 and 1994, assuming the acquisitions and
dispositions, had been made as of January 1, 1994, are summarized below (in
thousands, except per share amounts):
 
<TABLE>
<CAPTION>
                                                                         YEAR ENDED 
                                                                        DECEMBER 31,
                                                                   ---------------------
                                                                     1995         1994
                                                                   --------     --------
    <S>                                                            <C>          <C>
    Revenues.....................................................  $149,547     $ 89,945
                                                                   ========     ========
    Loss before extraordinary item...............................  $(49,840)    $(44,043)
    Extraordinary loss...........................................    (6,645)
                                                                   --------     --------
         Net loss................................................  $(56,485)    $(44,043)
                                                                   ========     ========
    Loss per common share before extraordinary item..............  $  (0.88)    $  (1.00)
    Per common share effect of extraordinary item................     (0.12)
                                                                   --------     --------
         Net loss per common share...............................  $  (1.00)    $  (1.00)
                                                                   ========     ========
</TABLE>
 
     These pro forma results have been prepared for comparative purposes only
and include certain adjustments such as additional depreciation and amortization
expense resulting from allocating a portion of the purchase price to fixed and
wireless assets, and increased interest expense. They do not purport to be
indicative of the results of operations which actually would have resulted had
the combinations been in effect on January 1, 1994 or of future results of
operations of the consolidated entities.
 
14. EMPLOYEE BENEFIT PLANS:
 
     The Company has an employee savings plan (the "Savings Plan") that
qualifies as a deferred salary arrangement under Section 401(k) of the Internal
Revenue Code. After one year of full-time employment (1,000 hours), an employee
is eligible to participate in the Savings Plan. Under the Savings Plan,
participating employees may defer a portion of their pretax earnings, up to the
Internal Revenue Service annual contribution limit. The Company matches 50% of
each employee's contribution up to 6% of their total compensation. The Company's
contributions are fully vested upon the completion of three years of service.
The Company's contributions were approximately $0.4 million, $0.1 million and
$0.1 million for the years ended December 31, 1995, 1994 and 1993, respectively.
 
                                      F-23
<PAGE>   125
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
15. SELECTED QUARTERLY CONSOLIDATED FINANCIAL INFORMATION (UNAUDITED):
 
     Selected quarterly consolidated financial information for the years ended
December 31, 1995 and 1994 is as follows (in thousands, except per share data):
 
<TABLE>
<CAPTION>
                                                                               LOSS
                                                                              BEFORE
                                                 LOSS BEFORE               EXTRAORDINARY   NET LOSS
                          TOTAL     OPERATING   EXTRAORDINARY                ITEM PER     PER COMMON
QUARTER ENDED(1)         REVENUES     LOSS          ITEM        NET LOSS   COMMON SHARE     SHARE
- -----------------------  --------   ---------   -------------   --------   ------------   ----------
<S>                      <C>        <C>         <C>             <C>        <C>            <C>
March 31, 1994.........  $  6,989   $  (5,441)    $  (6,613)    $ (6,613)     $(0.20)       $(0.20)
June 30, 1994..........     9,135      (2,493)         (488)        (488)      (0.01)        (0.01)
September 30, 1994.....    23,289      (5,645)       (5,938)      (5,938)      (0.11)        (0.11)
December 31, 1994......    23,695      (9,989)      (12,921)     (12,921)      (0.25)        (0.25)
                          -------     -------       -------      -------
          Total 1994...  $ 63,108   $ (23,568)    $ (25,960)    $(25,960)
                          =======     =======       =======      =======
March 31, 1995.........  $ 26,084   $  (7,766)    $ (12,463)    $(12,463)     $(0.24)       $(0.24)
June 30, 1995..........    34,613      (4,023)      (10,145)     (16,790)      (0.19)        (0.31)
September 30, 1995.....    42,120      (3,749)      (11,135)     (11,135)      (0.19)        (0.19)
December 31, 1995......    43,738      (8,397)      (15,566)     (15,566)      (0.25)        (0.25)
                          -------     -------       -------      -------
          Total 1995...  $146,555   $ (23,935)    $ (49,309)    $(55,954)
                          =======     =======       =======      =======
</TABLE>
 
- ---------------
(1) Acquisitions and dispositions referenced in Notes 12 and 13 will affect the
    comparability of the information presented from period to period.
 
16. RELATED PARTY TRANSACTIONS:
 
  Cook Inlet Western Wireless PV/SS PCS, L.P.:
 
     In 1995, a wholly owned subsidiary of the Company formed a limited
partnership with Cook Inlet PV/SS PCS Partners, L.P. (the "General Partner"). A
6.7% shareholder of the Company is also a limited partner of the General
Partner.
 
  Shareholder loans:
 
     During 1994 and 1995, certain shareholders entered into bridge loan
agreements with a wholly owned subsidiary of the Company. During 1995, the
bridge loans, together with accrued interest thereon, were exchanged for shares
of the Company's common stock.
 
     During 1995, certain officers, one of whom is a director, of the Company
who are also shareholders of Palouse and Sawtooth provided Palouse and Sawtooth
with short-term financing which was repaid by the Company subsequent to year end
as a result of the merger discussed in Note 17 below.
 
17. SUBSEQUENT EVENTS AND PENDING TRANSACTIONS:
 
     The Company's common stock will be split into 3.1 shares of common stock
for each share of the then-existing common stock. The Company's consolidated
financial statements and footnotes have been retroactively restated to reflect
the stock split for all periods presented.
 
     On December 29, 1995, the shareholders of the Company, Palouse and Sawtooth
approved the merger of Palouse and Sawtooth into wholly owned subsidiaries of
the Company. Subsequent to year end, shareholders of Palouse and Sawtooth
exchanged their shares for 515,561 and 79,748 shares of the Company's common
stock, respectively. Certain shareholders of Palouse and
 
                                      F-24
<PAGE>   126
 
                          WESTERN WIRELESS CORPORATION
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
17. SUBSEQUENT EVENTS AND PENDING TRANSACTIONS -- (CONTINUED):
Sawtooth were also officers and shareholders of the Company. The holder of the
controlling interests in Palouse and Sawtooth did not hold a controlling
interest in the Company. The Company accounted for the transaction as a stock
purchase. In addition, the Company paid approximately $3.1 million and $0.3
million of outstanding debt of Palouse and Sawtooth, respectively.
 
     Subsequent to December 31, 1995, the Company recorded deferred compensation
of approximately $1.8 million upon the issuance of 85,250 options to purchase
shares of common stock to an officer of the Company at an exercise price of
$1.13 per share.
 
     On January 16, 1996, the Company entered into an agreement to purchase a
Denver MTA license for $66 million. The agreement permits the Company to pay up
to $33 million of the purchase price by delivery of a promissory note with a
final maturity 18 months after the closing date. This transaction is anticipated
to close in the second quarter of 1996.
 
     On October 20, 1995, the Company entered into an agreement to purchase the
assets of the wireless communications system of the Fargo, ND MSA and the North
Dakota 3 RSA IOA for cash of approximately $31.5 million. This transaction was
completed on January 23, 1996.
 
     The Company has entered into an agreement to purchase the Kansas 3 RSA
market for approximately $4.1 million. The transaction is anticipated to close
in the second quarter of 1996.
 
18. REINCORPORATION AND COMMISSION REGISTRATION STATEMENT:
 
     The Company intends to effect a recapitalization pursuant to which the
Company will be authorized to issue 300 million shares into two classes of
common stock, Class A Common Stock and Class B Common Stock, each without par
value, and 50 million shares of preferred stock. Subsequently, the Company
intends to effect a reincorporation merger pursuant to which it will merge with
and into a wholly owned Washington subsidiary.
 
     In March 1996, the Company filed registration statements with the
Commission relating to offerings of the Company's Class A Common Stock, no par
value, and Senior Subordinated Notes. An affiliate of the Company is expected to
act as an underwriter in the offerings.
 
                                      F-25
<PAGE>   127
 
                          WESTERN WIRELESS CORPORATION
 
                 SCHEDULE II VALUATION AND QUALIFYING ACCOUNTS
              ACCOUNTS RECEIVABLE ALLOWANCE FOR DOUBTFUL ACCOUNTS
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                          BALANCE AT    CHARGED TO   CHARGED TO                 BALANCE
                                           BEGINNING    COSTS AND      OTHER      DEDUCTIONS   AT END OF
               DESCRIPTION                 OF PERIOD     EXPENSES    ACCOUNTS(1)     (2)        PERIOD
- ----------------------------------------- -----------   ----------   ----------   ----------   ---------
<S>                                       <C>           <C>          <C>          <C>          <C>
Year ended December 31, 1995.............   $ 1,772      $  4,558     $    892     $ (4,422)    $  2,800
                                             ======        ======         ====      =======       ======
Year ended December 31, 1994.............   $   476      $  1,885     $    638     $ (1,227)    $  1,772
                                             ======        ======         ====      =======       ======
Year ended December 31, 1993.............   $   298      $    546     $    286     $   (654)    $    476
                                             ======        ======         ====      =======       ======
</TABLE>
 
- ---------------
(1) Represents market acquisitions and dispositions and late fees.
 
(2) Write-offs, net of bad debt recovery.
 
                                      F-26
<PAGE>   128
 
                    REPORT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
TO MARKETS CELLULAR LIMITED PARTNERSHIP:
 
     We have audited the accompanying consolidated balance sheets of MARKETS
Cellular Limited Partnership (a Delaware limited partnership) and subsidiary
companies as of June 30, 1994, December 31, 1993 and 1992, and the related
consolidated statements of operations, partners' capital and cash flows for the
six months ended June 30, 1994, the year ended December 31, 1993, and the period
from October 6, 1992 (inception) to December 31, 1992. These financial
statements are the responsibility of the Partnership's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
     We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
     In our opinion, the financial statements referred to above present fairly,
in all material respects, the financial position of MARKETS Cellular Limited
Partnership and subsidiary companies as of June 30, 1994, December 31, 1993 and
1992, and the results of their operations and their cash flows for the six
months ended June 30, 1994, the year ended December 31, 1993, and the period
from October 6, 1992 (inception) to December 31, 1992, in conformity with
generally accepted accounting principles.
 
/s/ ARTHUR ANDERSEN LLP
 
Seattle, Washington,
March 15, 1996
 
                                      F-27
<PAGE>   129
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
                          CONSOLIDATED BALANCE SHEETS
 
<TABLE>
<CAPTION>
                                                                                   DECEMBER
                                                  JUNE 30,       DECEMBER 31,         31,
                                                    1994             1993            1992
                                                ------------     ------------     -----------
<S>                                             <C>              <C>              <C>
                                           ASSETS
Current assets:
  Cash and cash equivalents...................  $ 11,726,000     $  1,390,000     $ 3,026,000
  Accounts receivable, net of allowance for
     doubtful accounts of $436,000, $397,000
     and $84,000, respectively................     4,162,000        2,574,000         522,000
  Inventory...................................       839,000          413,000          83,000
  Prepaid expenses and other current assets...     1,035,000        1,783,000         206,000
                                                ------------     ------------     -----------
          Total current assets................    17,762,000        6,160,000       3,837,000
Property and equipment, net of accumulated
  depreciation of $7,737,000, $4,335,000 and
  $280,000, respectively......................    40,887,000       35,212,000      12,088,000
Licensing costs and other intangible assets,
  net of accumulated amortization of
  $5,731,000, $3,664,000 and $275,000,
  respectively................................    56,537,000       57,189,000      25,493,000
Investments in unconsolidated affiliates......     3,445,000        3,367,000       2,079,000
Cellular properties pending disposition,
  net.........................................                                     10,884,000
Other assets..................................     1,200,000        1,023,000       1,512,000
                                                ------------     ------------     -----------
                                                $119,831,000     $102,951,000     $55,893,000
                                                ============     ============     ===========
                              LIABILITIES AND PARTNERS' CAPITAL
Current liabilities:
  Accounts payable............................  $  4,923,000     $  1,855,000     $   464,000
  Accrued liabilities.........................     3,545,000        1,573,000         733,000
  Accounts payable, affiliates................                                      1,618,000
  Construction accounts payable...............       865,000        1,196,000       1,553,000
  Unearned revenue and customer deposits......     1,368,000          804,000          65,000
  Current portion of long-term debt...........       593,000          239,000       3,146,000
                                                ------------     ------------     -----------
          Total current liabilities...........    11,294,000        5,667,000       7,579,000
Long-term debt, including deferred interest,
  net of current portion......................    58,997,000       57,584,000       5,051,000
Commitments (Note 5)
Minority interests in equity of consolidated
  subsidiaries................................        76,000           56,000          15,000
Partners' capital.............................    49,464,000       39,644,000      43,248,000
                                                ------------     ------------     -----------
                                                $119,831,000     $102,951,000     $55,893,000
                                                ============     ============     ===========
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-28
<PAGE>   130
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                           SIX MONTHS ENDED
                                      ---------------------------                        OCTOBER 6, 1992
                                        JUNE 30,                       YEAR ENDED        (INCEPTION) TO
                                          1994                      DECEMBER 31, 1993   DECEMBER 31, 1992
                                      ------------     JUNE 30,     -----------------   -----------------
                                                         1993
                                                     ------------
                                                     (UNAUDITED)
<S>                                   <C>            <C>            <C>                 <C>
Revenues:
  Subscriber revenues...............  $  8,260,000   $  1,718,000     $   6,205,000       $     249,000
  Roamer revenues...................     3,101,000        831,000         4,060,000             412,000
  Equipment sales...................     1,682,000        934,000         1,765,000              69,000
                                      ------------   ------------      ------------        ------------
         Total revenues.............    13,043,000      3,483,000        12,030,000             730,000
                                      ------------   ------------      ------------        ------------
Operating expenses:
  Cost of service...................     2,658,000      1,076,000         3,382,000             384,000
  Cost of equipment sales...........     2,312,000      1,150,000         2,329,000              69,000
  General and administrative........     4,833,000      1,270,000         4,459,000             687,000
  Sales and marketing...............     4,546,000      1,640,000         5,297,000             290,000
  Depreciation and amortization.....     6,024,000      3,040,000         7,701,000             555,000
                                      ------------   ------------      ------------        ------------
         Total operating expenses...    20,373,000      8,176,000        23,168,000           1,985,000
                                      ------------   ------------      ------------        ------------
Operating loss......................    (7,330,000)    (4,693,000)      (11,138,000)         (1,255,000)
                                      ------------   ------------      ------------        ------------
Other income (expense):
  Interest and financing expense....    (2,454,000)      (734,000)       (2,960,000)           (156,000)
  Loss on disposition of cellular
    equipment.......................                   (3,704,000)       (3,745,000)
  Other, net........................    (1,751,000)      (608,000)         (451,000)             91,000
                                      ------------   ------------      ------------        ------------
         Total other income
           (expense)................    (4,205,000)    (5,046,000)       (7,156,000)            (65,000)
                                      ------------   ------------      ------------        ------------
         Net loss...................  $(11,535,000)  $ (9,739,000)    $ (18,294,000)      $  (1,320,000)
                                      ============   ============      ============        ============
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-29
<PAGE>   131
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
                  CONSOLIDATED STATEMENTS OF PARTNERS' CAPITAL
 
<TABLE>
<CAPTION>
                                                         LIMITED PARTNERS
                                         GENERAL      ----------------------
                                         PARTNER      UNITS       AMOUNTS           TOTAL
                                        ---------     -----     ------------     ------------
<S>                                     <C>           <C>       <C>              <C>
Partners' cash contributions..........  $ 750,000     1,236     $ 30,738,000     $ 31,488,000
Partners' property contributions......                  532       13,292,000       13,292,000
Offering and syndication costs........                              (212,000)        (212,000)
Net loss..............................    (19,000)                (1,301,000)      (1,320,000)
                                        ---------     -----     ------------     ------------
Balance at December 31, 1992..........    731,000     1,768       42,517,000       43,248,000
  Partners' cash contributions........                  567       14,690,000       14,690,000
  Net loss............................   (261,000)               (18,033,000)     (18,294,000)
                                        ---------     -----     ------------     ------------
Balance at December 31, 1993..........    470,000     2,335       39,174,000       39,644,000
  Partners' cash contributions........     35,000       772       19,220,000       19,255,000
  Conversion of note and accrued
     interest to equity...............                               298,000          298,000
  Class B unit awards recorded as
     compensation expense.............                             1,459,000        1,459,000
  Partnership interests granted in
     payment of fee...................                               343,000          343,000
  Net loss............................   (134,000)               (11,401,000)     (11,535,000)
                                        ---------     -----     ------------     ------------
Balance at June 30, 1994..............  $ 371,000     3,107     $ 49,093,000     $ 49,464,000
                                        =========     =====     ============     ============
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-30
<PAGE>   132
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
 
<TABLE>
<CAPTION>
                                                      SIX MONTHS ENDED
                                                 ---------------------------                        OCTOBER 6, 1992
                                                   JUNE 30,                       YEAR ENDED        (INCEPTION) TO
                                                     1994         JUNE 30,     DECEMBER 31, 1993   DECEMBER 31, 1992
                                                 ------------       1993       -----------------   -----------------
                                                                ------------
                                                                (UNAUDITED)
<S>                                              <C>            <C>            <C>                 <C>
Operating activities:
  Net loss.....................................  $(11,535,000)  $ (9,739,000)    $ (18,294,000)      $  (1,320,000)
  Adjustments to reconcile net loss to net cash
    provided by (used in) operating activities:
      Depreciation and amortization............     6,024,000      3,040,000         7,701,000             555,000
      Deferred interest and financing costs....     2,425,000        646,000         2,142,000              11,000
      Class B unit awards......................     1,459,000
      Partnership interests granted in payment
         of fee................................       343,000
      Loss on disposition of cellular
         equipment.............................                    3,704,000         3,745,000
      Minority interests in net loss of
         consolidated subsidiaries.............        72,000         (3,000)          (12,000)            (76,000)
      Changes in operating assets and
         liabilities, net of effects from
         consolidating acquired interests:
           Accounts receivable, net............    (1,588,000)    (1,101,000)       (1,888,000)             33,000
           Other current assets................      (989,000)      (888,000)       (1,591,000)            (32,000)
           Current liabilities.................     4,485,000      2,047,000         2,263,000             836,000
                                                 ------------   ------------      ------------        ------------
    Net cash provided by (used in) operating
      activities...............................       696,000     (2,294,000)       (5,934,000)              7,000
                                                 ------------   ------------      ------------        ------------
Investing activities:
  Acquisition of cellular properties, net of
    cash acquired..............................    (1,359,000)   (10,208,000)      (10,208,000)        (24,840,000)
  Investments in unconsolidated affiliates.....      (150,000)                      (1,288,000)           (266,000)
  Purchase of property and equipment...........    (7,576,000)   (18,342,000)      (27,657,000)         (1,679,000)
  Proceeds from disposition of assets, net.....                    1,307,000         2,514,000
  Additions to licensing costs and other
    assets.....................................      (986,000)    (1,923,000)       (2,491,000)         (1,614,000)
                                                 ------------   ------------      ------------        ------------
    Net cash used in investing activities......   (10,071,000)   (29,166,000)      (39,130,000)        (28,399,000)
                                                 ------------   ------------      ------------        ------------
Financing activities:
  Partner cash contributions, net of
    syndication costs..........................    19,255,000      7,320,000        14,690,000          31,276,000
  Additions to long-term debt..................       635,000     29,828,000        36,532,000             250,000
  Payment of debt..............................      (179,000)    (4,981,000)       (5,630,000)
  Purchase of interest rate caps...............                                       (546,000)
  Repayment of accounts payable, affiliates....                   (1,618,000)       (1,618,000)           (108,000)
                                                 ------------   ------------      ------------        ------------
    Net cash provided by financing
      activities...............................    19,711,000     30,549,000        43,428,000          31,418,000
                                                 ------------   ------------      ------------        ------------
Increase (decrease) in cash and cash
  equivalents..................................    10,336,000       (911,000)       (1,636,000)          3,026,000
Cash and cash equivalents, beginning of
  period.......................................     1,390,000      3,026,000         3,026,000                   0
                                                 ------------   ------------      ------------        ------------
Cash and cash equivalents, end of period.......  $ 11,726,000   $  2,115,000     $   1,390,000       $   3,026,000
                                                 ============   ============      ============        ============
</TABLE>
 
          See accompanying notes to consolidated financial statements.
 
                                      F-31
<PAGE>   133
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
1.  PARTNERSHIP ORGANIZATION AND OPERATIONS:
 
  General:
 
     MARKETS Cellular Limited Partnership ("MCLP" or the "Partnership") was a
Delaware limited partnership with PN Cellular Limited Partnership as the General
Partner ("GP"). The Partnership was formed on October 6, 1992. On July 29, 1994,
the Partnership was combined with General Cellular Corporation ("GCC") in a
business combination (the "Business Combination"), which was accounted for as a
purchase of the Partnership by GCC. Concurrent with the Business Combination,
Western Wireless Corporation (the "Company") became the successor entity. These
consolidated financial statements reflect the operations of MCLP through June
30, 1994. The results of operations of MCLP from July 1, 1994, to July 29, 1994,
are not significant.
 
     The Partnership was principally engaged in the ownership and operation of
cellular communications systems. Cellular licenses are awarded by the Federal
Communications Commission ("FCC") in either Metropolitan Statistical Areas
("MSAs") or Rural Service Areas ("RSAs"). The Partner-
ship had operations in the states of Colorado, Idaho, Minnesota, Montana, North
Dakota, Oregon, Washington and Wyoming.
 
  Organization:
 
     The Partnership was comprised of Class A limited partners ("Class A LPs"),
Class B limited partners ("Class B LPs") and the General Partner. At December
31, 1992, a total of 3,004 Class A units were subscribed by Class A LPs at a
cost of $25,000 per unit. The Partnership Agreement authorized the sale of an
additional 103 units which were subscribed in 1993 at a cost per unit of
$25,000, plus an additional $5,000 per unit for the right to purchase the Class
A units. The $5,000 per unit was payable at the subscription date. The Class A
LPs (other than Class A LPs contributing cellular assets in exchange for Class A
units) were required to purchase at least one-half of their subscribed units
upon becoming Class A LPs.
 
     The GP had the discretion to issue up to 2,320 Class B units in the
Partnership during the term of the Partnership to employees and persons who
performed services on behalf of the Partnership. The Class B units had no cash
purchase price. At June 30, 1994, 1,933 Class B units had been issued, of which
548 Class B units had vested and 1,385 Class B units had not yet vested. In
connection with the Business Combination, the 548 vested Class B units converted
into shares of the Company common stock; the 1,385 unvested Class B units became
automatically vested and were converted to fully vested options to purchase
shares of the Company common stock. Compensation expense of $1,459,000 was
recognized related to these units vesting.
 
  Allocation of profits, losses and distributions:
 
     Profits and losses of the Partnership were generally allocated as follows:
 
     (1) To the GP and Class A LPs in proportion to their capital contributions
         and the Preferred Return of 10% per annum on their capital
         contributions,
 
     (2) Next, to the Class B LPs 3.093% of the aggregate amount of the
         Preferred Return of the GP and Class A LPs,
 
     (3) Next, of the remaining amounts to be allocated -- 84% to the Class A
         LPs, 3% to the Class B LPs and 13% to the GP.
 
                                      F-32
<PAGE>   134
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES:
 
  Principles of consolidation:
 
     The consolidated financial statements include the accounts of the
Partnership, its wholly owned subsidiaries and its affiliate investments in
which the Partnership has a greater than 50% interest. All affiliate investments
in which the Partnership has between a 20% and 50% interest are accounted for
using the equity method. All significant intercompany accounts and transactions
have been eliminated.
 
  Unaudited interim financial statements:
 
     The interim consolidated financial information contained herein is
unaudited but, in the opinion of management, includes all adjustments which are
necessary for a fair presentation of the financial position, results of
operations and cash flows for the periods presented. Results of operations for
interim periods presented herein are not necessarily indicative of results of
operations for the entire year.
 
  Cash and cash equivalents:
 
     Cash and cash equivalents consist of cash on hand, deposits in banks and
highly liquid investments purchased with an original maturity of less than three
months. The carrying value of cash and cash equivalents reported in the balance
sheets approximates fair market value.
 
  Revenue recognition:
 
     Service revenues based on customer usage are recognized at the time the
service is provided. Access and special feature service revenues are recognized
when earned. Sales of equipment, primarily handsets, are recognized when the
goods are delivered.
 
  Inventory:
 
     Inventory consists primarily of handsets and accessories. Inventory is
stated at the lower of cost or market, determined on a first-in, first-out
basis.
 
  Property and equipment and depreciation:
 
     Property and equipment were stated at cost. Depreciation was computed using
the straight-line method over the estimated useful lives of the assets which
ranged from three to ten years.
 
  Licensing costs and other intangible assets and amortization:
 
     Licensing costs primarily represented costs incurred to develop or acquire
cellular licenses. Amortization began with the commencement of service to
customers and was computed using the straight-line method over 15 years.
Intangible assets primarily included deferred financing costs and organization
costs, which included legal and other direct costs of certain acquisitions.
Using the effective interest rate method, deferred financing costs were
amortized over the life of the loan and organization costs were amortized over
five years.
 
  Investments in unconsolidated affiliates:
 
     Investments in unconsolidated affiliates reflected MCLP's investment in
Stanton Communications, Inc. ("SCI") and Sawtooth Paging, Inc. ("Sawtooth").
These investments were stated at cost and adjusted for the Partnership's share
of undistributed earnings and losses. The excess of
 
                                      F-33
<PAGE>   135
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -- (CONTINUED)
the Partnership's investment in SCI over the underlying book value of the net
assets was amortized using the straight-line method over 40 years. The assets,
liabilities and results of operations of SCI and Sawtooth were not material to
MCLP. Sawtooth was also owned 45% by managing partners of the Partnership.
 
  Cellular properties pending disposition, net:
 
     At December 31, 1992, the Partnership had agreements to trade certain
cellular assets for other cellular assets, pending approval for the transfers of
licenses. Accordingly, the assets of the cellular systems to be traded, net of
any related liabilities, and the results of operations related to those assets
were classified separately in the accompanying consolidated balance sheets and
statements of operations. For the period from October 6, 1992 to December 31,
1992, and the year ended December 31, 1993, the results of operations related to
these assets were not material. At December 31, 1993, the Partnership had
consummated the trades.
 
  Other assets:
 
     Included in other assets on the Consolidated Balance Sheets are assets, net
of liabilities, attributable to markets in which MCLP had an Interim Operating
Authority ("IOA") issued by the FCC. MCLP had IOAs which were granted by the FCC
in January 1993 for Wyoming 4 and North Dakota 3. In February 1994, the FCC
granted MCLP IOAs for Idaho 3 and Montana 3. MCLP management believes that
amounts capitalized relating to IOAs are realizable either through operations,
sale to the permanent licensee or ultimate acquisition of the license.
 
     During 1992, MCLP managed certain cellular properties prior to ownership.
Included in other assets were advances to those properties still under
management agreements at December 31, 1992. Costs incurred by the Partnership
for managed properties prior to ownership were reflected as other income
(expense) in the 1992 Consolidated Statement of Operations.
 
  Offering and syndication costs:
 
     Costs incurred directly relating to the offering of the Class A LP units
were treated as a reduction of the capital contributed by the Limited Partners.
 
  Federal income taxes:
 
     The Partnership was not subject to federal income taxes since all taxable
income or loss accrued to the individual partners. No provision was made in the
statements of operations for federal income taxes.
 
     Since the Partnership had losses since inception, there would have been no
tax benefit recorded had the Partnership been a taxable entity.
 
  Other:
 
     Accrued liabilities included $867,000 and $628,000 of accrued employee
expenses at June 30, 1994, and December 31, 1993, respectively. Other current
assets at December 31, 1993, included $1,237,000 of cellular communications
equipment credits.
 
                                      F-34
<PAGE>   136
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
2.  SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES: -- (CONTINUED)
  Concentration of credit risk:
 
     The Partnership's customers were dispersed throughout rural areas of the
western United States. No single customer accounted for a significant amount of
the Partnership's revenues, and there were no significant accounts receivable
from a single customer. The Partnership reviewed the credit histories of
potential customers prior to extending credit and maintains allowances for
potential credit losses. The Partnership maintained cash and cash equivalents in
high credit quality financial institutions. The Partnership believed that its
risk from concentration of credit was limited.
 
 Interest rate swap and cap agreements:
 
     As required by the loan agreement with AT&T Credit Corporation, the
Partnership entered into interest rate cap agreements to manage interest rate
exposure pertaining to long-term debt. Premiums paid for purchased interest rate
cap agreements were amortized to interest expense over the terms of the
agreements. Unamortized premiums were accounted for as assets in the
Consolidated Balance Sheets. Amounts received under the interest rate cap
agreements, if any, were accounted for on an accrual basis and recognized as a
reduction to interest expense.
 
  Supplemental cash flow disclosures:
 
     Non-cash investing and financing activities were as follows:
 
<TABLE>
<CAPTION>
                                                                                     OCTOBER 6, 1992
                                              SIX MONTHS           YEAR ENDED        (INCEPTION) TO
                                          ENDED JUNE 30, 1994   DECEMBER 31, 1993   DECEMBER 31, 1992
                                          -------------------   -----------------   -----------------
<S>                                       <C>                   <C>                 <C>
Issuance of partnership units in
  exchange for property.................                                               $13,292,000
Acquisition of cellular market in
  exchange for debt assumed.............                           $ 1,680,000
Conversion of note and accrued interest
  to partners' capital..................       $ 298,000
</TABLE>
 
  Estimates used in preparation of financial statements:
 
     The preparation of financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the reported amounts of assets and liabilities and
disclosure of contingent assets and liabilities at the date of the financial
statements and the reported amounts of revenues and expenses during the
reporting periods. Actual results could differ from those estimates.
 
                                      F-35
<PAGE>   137
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
3.  PROPERTY AND EQUIPMENT:
 
     Property and equipment consisted of the following at June 30, 1994 and
December 31, 1993 and 1992:
 
<TABLE>
<CAPTION>
                                                             DECEMBER      DECEMBER
                                               JUNE 30,         31,           31,
                                                 1994          1993          1992
                                              -----------   -----------   -----------
        <S>                                   <C>           <C>           <C>
        Cellular property and equipment.....  $38,698,000   $34,829,000   $ 9,902,000
        Office equipment and improvements...    1,725,000     1,211,000       561,000
        Automotive equipment................      461,000       346,000       129,000
                                              -----------   -----------   -----------
                                               40,884,000    36,386,000    10,592,000
        Less accumulated depreciation.......   (7,737,000)   (4,335,000)     (280,000)
                                              -----------   -----------   -----------
                                               33,147,000    32,051,000    10,312,000
        Construction in progress............    7,740,000     3,161,000     1,776,000
                                              -----------   -----------   -----------
                                              $40,887,000   $35,212,000   $12,088,000
                                              ===========   ===========   ===========
</TABLE>
 
     Depreciation expense was $2.1 million and $1.7 million (unaudited) for the
six months ended June 30, 1994 and 1993, respectively, and $4.3 million and $0.3
million for the year ended December 31, 1993 and the period from October 6, 1992
(inception) to December 31, 1992, respectively.
 
                                      F-36
<PAGE>   138
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
4.  LONG-TERM DEBT:
 
     Long-term debt at June 30, 1994 and December 31, 1993 and 1992 consisted of
the following:
 
<TABLE>
<CAPTION>
                                                        JUNE 30,    DECEMBER 31,  DECEMBER 31,
                                                          1994          1993          1992
                                                      ------------  ------------  ------------
<S>                                                   <C>           <C>           <C>
Loan agreement with AT&T Credit Corporation;
  interest payable at 90 day commercial paper rate
  plus 4.5%, including deferred interest of
  $3,869,000 (9.02% total interest rate at June 30,
  1994) and $1,975,000 at June 30, 1994 and December
  31, 1993,
  respectively......................................  $ 47,733,000  $ 45,208,000
Purchase money and working capital notes payable to
  AT&T Credit Corporation; interest payable
  quarterly at 9.5% per annum. Notes refinanced in
  1993..............................................                              $    460,000
Purchase money and working capital notes payable to
  vendors; interest payable at the prime rate plus
  2%. Notes repaid in 1993..........................                                 4,770,000
Purchase money and working capital notes payable to
  vendor; interest payable monthly at the Morgan
  Guaranty Base Rate plus 2% (9.25% total interest
  rate at June 30, 1994); all of the assets and
  license of Oregon 2 RSA and partnership interest
  in Hood River Cellular Telephone Company were
  pledged as collateral; due 1994 to 1998...........     2,511,000     2,523,000     1,956,000
Purchase money and working capital note payable to
  vendor; interest payable monthly at the Chase
  Manhattan Bank's prime rate plus 2% (9.25% total
  interest rate at June 30, 1994); all of the assets
  and license of Minnesota 5 RSA and partnership
  interest in KETS Partnership were pledged as
  collateral; due April 30, 1997....................     3,500,000     3,500,000
Subordinated seller and other notes with interest
  rates ranging from 7% to 10%, maturing to 2002....     5,846,000     6,592,000     1,011,000
                                                       -----------   -----------    ----------
                                                        59,590,000    57,823,000     8,197,000
Less current portion................................       593,000       239,000     3,146,000
                                                       -----------   -----------    ----------
                                                      $ 58,997,000  $ 57,584,000  $  5,051,000
                                                       ===========   ===========    ==========
</TABLE>
 
     These loans were substantially refinanced with borrowings of the Company
concurrent with the Business Combination in July 1994.
 
     The aggregate amounts of principal maturities of long-term debt as of June
30, 1994 prior to the refinancing which occurred concurrent with the Business
Combination were as follows:
 
<TABLE>
<CAPTION>
                                                           TWELVE MONTH PERIODS
                                                             ENDING JUNE 30,
                                                           --------------------
                <S>                                        <C>
                1995.....................................      $    593,000
                1996.....................................         2,788,000
                1997.....................................        13,330,000
                1998.....................................         9,973,000
                1999.....................................        10,054,000
                Thereafter...............................        22,852,000
                                                           --------------------
                                                               $ 59,590,000
                                                           =================
</TABLE>
 
                                      F-37
<PAGE>   139
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
4.  LONG-TERM DEBT: -- (CONTINUED)
     Total interest paid in cash amounted to $437,000 and $88,000 (unaudited)
for the six months ended June 30, 1994 and 1993, respectively, and $739,000 and
$57,000 for the year ended December 31, 1993 and the period from October 6, 1992
to December 31, 1992, respectively.
 
5.  COMMITMENTS:
 
  Operating leases:
 
     The Partnership had operating leases principally for facilities, cell
sites, and office space and other operating agreements with remaining terms of
between one and fourteen years. Some leases had options for additional periods.
Certain leases provided for payment by the lessee of taxes, maintenance and
insurance.
 
     Future minimum payments required under operating leases and agreements that
had initial or remaining noncancellable terms in excess of one year at June 30,
1994, are summarized below:
 
<TABLE>
                <S>                                               <C>
                YEAR ENDING DECEMBER 31,
                Remainder of 1994...............................  $  351,000
                1995............................................     639,000
                1996............................................     398,000
                1997............................................     341,000
                1998............................................     195,000
                Thereafter......................................     177,000
                                                                  ----------
                                                                  $2,101,000
                                                                  ==========
</TABLE>
 
     Total rent expense amounted to $421,000 and $264,000 (unaudited) for the
six months ended June 30, 1994 and 1993, respectively, and $591,000 and $59,000
for the year ended December 31, 1993, and the period from October 6, 1992 to
December 31, 1992, respectively.
 
                                      F-38
<PAGE>   140
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
6.  ACQUISITIONS:
 
     The following table summarizes the cellular market acquisitions of the
Partnership for the six months ended June 30, 1994, the year ended December 31,
1993, and the period from October 6, 1992 (inception) to December 31, 1992.
 
<TABLE>
<CAPTION>
                                                     SIX MONTHS                      OCTOBER 6, 1992
                                                     ENDED JUNE      YEAR ENDED      (INCEPTION) TO
                                                        30,         DECEMBER 31,      DECEMBER 31,
                                                        1994            1993              1992
                                                     ----------     ------------     ---------------
<S>                                                  <C>            <C>              <C>
Asset Purchases:
Grand Forks, ND MSA................................                                    October
North Dakota 2 RSA.................................                                    October
CIS-2 (Bismarck, ND MSA -- 75.2% and
  Montana 2 RSA)...................................                                    November
Colorado 8 RSA.....................................                                    November
Montana 10 RSA.....................................                                    November
CIS-1 (Rapid City, SD MSA, Montana 8 RSA,
  and South Dakota 6 RSA)..........................                                    December
CIS-3 (South Dakota 5 RSA).........................                                    December
Montana 1 RSA......................................                                    December
Montana 6 RSA......................................                                    December
Montana 9 RSA......................................                                    December
North Dakota 1 RSA.................................                   January
North Dakota 4 RSA.................................                   January
North Dakota 5 RSA.................................                  February
GCC Trade (Montana 4 RSA,
  Montana 7 RSA and Wyoming 2 RSA).................                    March
Minnesota 1 and 2 RSAs.............................                     May
Minnesota 5 RSA....................................                     May
Montana 5 RSA -- (99%).............................                    June
Colorado 5 RSA.....................................                  September
Washington 7 RSA...................................   June
Stock Purchases:
CIS-2 (Great Falls, MT MSA -- 54.8%)...............                                    November
CIS-1 (Billings, MT MSA -- 63.5%)..................                                    December
</TABLE>
 
     Purchase price including cash paid and liabilities assumed at closing are
as follows:
 
<TABLE>
<S>                                                <C>            <C>             <C>
Cash paid at closing.............................  $1,359,000     $11,208,000     $23,867,000
Liabilities assumed..............................                  16,717,000       5,823,000
                                                   ----------     -----------     -----------
                                                   $1,359,000     $27,925,000     $29,690,000
                                                   ==========     ===========     ===========
</TABLE>
 
     All of the acquisitions were accounted for using the purchase method. The
results of operations from the properties acquired are included in the
consolidated statements of operations from the date of acquisition. Results of
operations prior to the date of acquisition were not significant in relation to
the Partnership's results of operations.
 
                                      F-39
<PAGE>   141
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
6.  ACQUISITIONS: -- (CONTINUED)
     During the six months ended June 30, 1994, the Partnership purchased
minority interests in the Billings, MT MSA and Great Falls, MT MSA from minority
partners for a total cash purchase price of $250,000.
 
     During 1993, the Partnership purchased minority interests in the Bismarck,
ND MSA, Billings, MT MSA and Great Falls, MT MSA from minority partners for a
total cash purchase price of $437,000.
 
     The September 1993 acquisition of Colorado 5 was a non-cash transaction as
the $1.7 million purchase price was directly applied to the loan agreement with
AT&T Credit Corporation.
 
     During 1992, the Partnership purchased a number of cellular systems and
assets from subsidiaries of Cellular Information Systems, Inc. ("CIS"). Those
purchases occurred in November and December 1992 and are aggregated for the
purposes of this disclosure.
 
     In December 1992, the Partnership purchased an additional 47.8% of Hood
River Cellular Telephone Company (Oregon 2 RSA) in exchange for 50 Class A LP
units and $8,000 in cash paid to the Partnership.
 
7.  RELATED PARTY TRANSACTIONS:
 
  General Cellular Corporation:
 
     John W. Stanton was Chief Executive Officer of both MCLP and GCC. GCC owned
a 9.9% interest in PN Cellular Limited Partnership (MCLP's general partner) and
had subscribed for 300 limited partnership units in MCLP. MCLP owned 40% of SCI
which owned approximately 4.7% of the stock of GCC. During 1993, MCLP purchased
a direct interest in GCC representing approximately a 0.65% ownership interest.
 
     MCLP exchanged the Rapid City, SD MSA market and the South Dakota 5 and
South Dakota 6 RSA markets that it acquired from CIS for GCC's Wyoming 2,
Montana 4 and Montana 7 RSA markets, GCC's minority interests in the Billings
and Great Falls, MT MSA markets and a cash payment of approximately $1,300,000.
No gain or loss was recorded on the transaction.
 
     In 1993, MCLP sold certain decommissioned cellular equipment to GCC for a
cash price of $976,000.
 
  McCaw Cellular Communications, Inc. ("McCaw"):
 
     Mr. Stanton was a director of McCaw, now known as AT&T Wireless Services,
Inc., until May 1994. During 1992 and 1993, the Partnership and its predecessors
entered into a series of agreements with McCaw to purchase services in six of
MCLP's markets utilizing McCaw facilities located in Oregon, Idaho and Colorado.
Services provided included leasing switch capacity, roamer coordination and
billing. The majority of the agreements had a five-year term with options to
renew. The total amounts paid by the Partnership and its predecessors for
services rendered by McCaw during the six months ended June 30, 1994, the year
ended December 31, 1993 and the period from October 6, 1992, to December 31,
1992, were approximately $200,000, $524,000 and $262,000, respectively.
 
                                      F-40
<PAGE>   142
 
         MARKETS CELLULAR LIMITED PARTNERSHIP AND SUBSIDIARY COMPANIES
 
           NOTES TO CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
7.  RELATED PARTY TRANSACTIONS: -- (CONTINUED)
  Reimbursement to Mr. Stanton/Ms. Gillespie:
 
     During 1992, Mr. Stanton and Theresa Gillespie advanced funds to the
Partnership and its predecessors. Pursuant to the Partnership Agreement, MCLP
agreed to repay Mr. Stanton and Ms. Gillespie $3,412,000. As of December 31,
1992, Mr. Stanton and Ms. Gillespie were still owed $1,618,000. During 1992,
interest was accrued, but not paid, at the rate of 5.5%. In January 1993, the
$1,618,000 was repaid, plus accrued interest in the amount of $27,000.
 
  GS Capital Partners, L.P. ("GS Capital"):
 
     GS Capital was the largest limited partner in MCLP. Pursuant to the
Partnership Agreement, GS Capital loaned the Partnership $250,000 at an interest
rate of 10%. The principal and accrued interest was payable on December 31,
2002. At June 30, 1994, and December 31, 1993 and 1992, approximately $48,000,
$32,000 and $6,000, respectively, in interest had accrued on the loan. This note
was converted to equity in connection with the Business Combination.
 
  The Goldman Sachs Group, L.P.:
 
     In connection with the Business Combination, the Partnership granted
partnership interests to The Goldman Sachs Group, L.P. valued at $343,000 in
payment of a fee for advisory services.
 
  Interest Rate Cap Transactions:
 
     During 1993, the Partnership purchased interest rate protection through
interest rate cap transactions. These purchases were made from two affiliates of
MCLP partners. One purchase was executed with Goldman, Sachs & Co. pursuant to
which Goldman, Sachs & Co. was paid $126,000. The other transactions were with
Toronto Dominion Bank at a total cost of $420,000. The cost of the interest rate
caps is recorded as a prepaid expense and amortized over the term of the
contract, generally four to five years.
 
                                      F-41
<PAGE>   143
 
                                  UNDERWRITING
 
     Subject to the terms and conditions set forth in the Underwriting
Agreement, the Company has agreed to sell to each of the Underwriters named
below, and each of such Underwriters, for whom Goldman, Sachs & Co., Donaldson,
Lufkin & Jenrette Securities Corporation, Merrill Lynch, Pierce, Fenner & Smith
Incorporated, Salomon Brothers Inc and Toronto Dominion Securities (USA) Inc.
are acting as representatives, has severally agreed to purchase, the principal
amount of the Senior Subordinated Notes set forth opposite its name below:
 
<TABLE>
<CAPTION>
                                                                             PRINCIPAL
                                                                             AMOUNT OF
                                                                              SENIOR
                                                                           SUBORDINATED
                                 UNDERWRITER                                   NOTES
    ---------------------------------------------------------------------  -------------
    <S>                                                                    <C>
    Goldman, Sachs & Co. ................................................  $ 100,000,000
    Donaldson, Lufkin & Jenrette Securities Corporation..................     34,000,000
    Merrill Lynch, Pierce, Fenner & Smith Incorporated...................     34,000,000
    Salomon Brothers Inc.................................................     16,000,000
    Toronto Dominion Securities (USA) Inc. ..............................     16,000,000
                                                                           -------------
              Total......................................................  $ 200,000,000
                                                                           =============
</TABLE>
 
     Under the terms and conditions of the Underwriting Agreement, the
Underwriters are committed to take and pay for all of the Senior Subordinated
Notes, if any are taken.
 
     The Underwriters propose to offer the Senior Subordinated Notes in part
directly to the public at the initial public offering price set forth on the
cover page of this Prospectus, and in part to certain securities dealers at such
price less a concession of 1.25% of the principal amount of the Senior
Subordinated Notes. The Underwriters may allow, and such dealers may reallow, a
concession not to exceed 0.25% of the principal amount of the Senior
Subordinated Notes to certain brokers and dealers. After the Senior Subordinated
Notes are released for sale to the public, the offering price and other selling
terms may from time to time be varied by the representatives.
 
     The Company has been advised by the representatives of the Underwriters
that the representatives intend to make a market in the Senior Subordinated
Notes but are not obligated to do so and may discontinue market making at any
time without notice. No assurance can be given as to the liquidity of the
trading market for the Senior Subordinated Notes.
 
     Under Schedule E to the By-Laws of the National Association of Securities
Dealers, Inc. (the "NASD"), the Company may be deemed to be an affiliate of
Goldman Sachs. For a description of certain relationships between Goldman Sachs
and their affiliates and the Company, see "Management," "Certain Transactions"
and "Principal Shareholders." The Debt Offering is being conducted in accordance
with Schedule E, which provides that, among other things, when an NASD member
participates in the underwriting of an affiliate's debt securities, the yield to
maturity can be no lower than that recommended by a "qualified independent
underwriter" meeting certain standards. In accordance with this requirement,
Donaldson, Lufkin & Jenrette Securities Corporation has served in such role and
has recommended a minimum yield to maturity in compliance with the requirements
of Schedule E. Donaldson, Lufkin & Jenrette Securities Corporation will receive
compensation from the Company in the amount of $5,000 for serving in such role.
In connection with the Debt Offering, Donaldson, Lufkin & Jenrette Securities
Corporation in its role as qualified independent underwriter has performed due
diligence investigations and reviewed and participated in the preparation of
this Prospectus and the Registration Statement of which this Prospectus is a
part. In addition, the Underwriters may not confirm sales to any accounts over
which they exercise discretionary authority without the prior specific written
approval by the customer.
 
     Settlement for the Senior Subordinated Notes will be made in immediately
available funds, and all secondary trading will settle in immediately available
funds.
 
                                       U-1
<PAGE>   144
 
     An affiliate of Toronto Dominion Securities (USA) Inc. is the managing
agent under the Credit Facility. To the extent proceeds from the Debt Offering
are used to repay outstanding indebtedness under the Credit Facility, such
affiliate will receive its proportional share of such proceeds.
 
     The Company has agreed to indemnify the several Underwriters against
certain liabilities, including liabilities under the Securities Act.
 
                                       U-2
<PAGE>   145
================================================================================
 
    NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS AND, IF GIVEN OR
MADE, SUCH INFORMATION OR REPRESENTATIONS MUST NOT BE RELIED UPON AS HAVING BEEN
AUTHORIZED. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY ANY SECURITIES OTHER THAN THE SECURITIES TO
WHICH IT RELATES OR ANY OFFER TO SELL OR THE SOLICITATION OF AN OFFER TO BUY
SUCH SECURITIES IN ANY CIRCUMSTANCES IN WHICH SUCH OFFER OR SOLICITATION IS
UNLAWFUL. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE HEREUNDER
SHALL, UNDER ANY CIRCUMSTANCES, CREATE ANY IMPLICATION THAT THERE HAS BEEN NO
CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF OR THAT THE
INFORMATION CONTAINED HEREIN IS CORRECT AS OF ANY TIME SUBSEQUENT TO ITS DATE.
 
               ------------------
 
               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                             PAGE
                                             ----
<S>                                          <C>
Prospectus Summary.........................    3
Risk Factors...............................   14
The Company................................   23
Use of Proceeds............................   24
Capitalization.............................   25
Selected Consolidated Financial Data.......   26
Management's Discussion and Analysis
  of Financial Condition and Results of
  Operations...............................   28
Business...................................   41
Management.................................   64
Principal Shareholders.....................   70
Certain Transactions.......................   73
Description of Senior Subordinated Notes...   76
Description of Indebtedness................   95
Description of Capital Stock...............   98
Validity of Senior Subordinated Notes......  100
Experts....................................  100
Additional Information.....................  101
Index to Consolidated Financial
  Statements...............................  F-1
Underwriting...............................  U-1
</TABLE>
 
                               ------------------
 
     THROUGH AND INCLUDING AUGUST 20, 1996 (THE 90TH DAY AFTER THE DATE OF THIS
PROSPECTUS), ALL DEALERS EFFECTING TRANSACTIONS IN THE SENIOR SUBORDINATED
NOTES, WHETHER OR NOT PARTICIPATING IN THIS DISTRIBUTION, MAY BE REQUIRED TO
DELIVER A PROSPECTUS. THIS IS IN ADDITION TO THE OBLIGATION OF DEALERS TO
DELIVER A PROSPECTUS WHEN ACTING AS UNDERWRITERS AND WITH RESPECT TO THEIR
UNSOLD ALLOTMENTS OR SUBSCRIPTIONS.
================================================================================




================================================================================

                                  $200,000,000
 
                                WESTERN WIRELESS
                                  CORPORATION
 
                          10 1/2% SENIOR SUBORDINATED
                                 NOTES DUE 2006



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                                     [LOGO]
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                              GOLDMAN, SACHS & CO.

                          DONALDSON, LUFKIN & JENRETTE
                             SECURITIES CORPORATION
 
                              MERRILL LYNCH & CO.

                              SALOMON BROTHERS INC

                                TORONTO DOMINION
                              SECURITIES (USA) INC.
 
                      REPRESENTATIVES OF THE UNDERWRITERS
 
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