POLARIS INDUSTRIES INC/MN
DEF 14A, 1996-03-22
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<PAGE>
                            SCHEDULE 14A INFORMATION
 
                  Proxy Statement Pursuant to Section 14(a) of
            the Securities Exchange Act of 1934 (Amendment No.    )
 
    Filed by the Registrant /X/
    Filed by a Party other than the Registrant / /
 
    Check the appropriate box:
    / /  Preliminary Proxy Statement
    / /  Confidential, for Use of the Commission Only (as permitted by Rule
         14a-6(e)(2))
    /X/  Definitive Proxy Statement
    / /  Definitive Additional Materials
    / /  Soliciting  Material  Pursuant  to  Section  240.14a-11(c)  or  Section
         240.14a-12
 
                             POLARIS INDUSTRIES INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)
 
- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)
 
Payment of Filing Fee (Check the appropriate box):
 
/X/  $125 per  Exchange Act  Rules 0-11(c)(1)(ii),  14a-6(i)(1), 14a-6(i)(2)  or
     Item 22(a)(2) of Schedule 14A.
/ /  $500  per  each party  to  the controversy  pursuant  to Exchange  Act Rule
     14a-6(i)(3).
/ /  Fee  computed  on   table  below   per  Exchange   Act  Rules   14a-6(i)(4)
     and 0-11.
     1) Title of each class of securities to which transaction applies:
        ------------------------------------------------------------------------
     2) Aggregate number of securities to which transaction applies:
        ------------------------------------------------------------------------
     3) Per unit price or other underlying value of transaction computed
        pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
        filing fee is calculated and state how it was determined):
        ------------------------------------------------------------------------
     4) Proposed maximum aggregate value of transaction:
        ------------------------------------------------------------------------
     5) Total fee paid:
        ------------------------------------------------------------------------
/ /  Fee paid previously with preliminary materials.
/ /  Check box if any part of the fee is offset as provided by Exchange Act Rule
     0-11(a)(2)  and identify the  filing for which the  offsetting fee was paid
     previously. Identify the previous filing by registration statement  number,
     or the Form or Schedule and the date of its filing.
     1) Amount Previously Paid:
        ------------------------------------------------------------------------
     2) Form, Schedule or Registration Statement No.:
        ------------------------------------------------------------------------
     3) Filing Party:
        ------------------------------------------------------------------------
     4) Date Filed:
        ------------------------------------------------------------------------
<PAGE>
                                     [LOGO]
 
POLARIS INDUSTRIES INC.                        1225 Highway 169 North
                                               Minneapolis, Minnesota 55441-5078
                                               612-542-0500
                                               Fax: 612-542-0599
 
                                                                  March 22, 1996
 
Dear Fellow Shareholder:
 
    The  Board of Directors of  Polaris Industries Inc. joins  me in extending a
cordial invitation to attend our 1996 Annual Meeting of Shareholders which  will
be  held at the Ramada Plaza Hotel, 12201 Ridgedale Drive, Minnetonka, Minnesota
on Thursday, May 9, 1996 at 9:00 a.m. local time.
 
    In addition to voting on the matters described in the accompanying Notice of
Annual Meeting and Proxy  Statement, we will review  Polaris' 1995 business  and
discuss  our direction for the coming years.  There will also be an opportunity,
after conclusion of the formal business of the meeting, to discuss other matters
of interest to you as a shareholder.
 
    It is important that  your shares be represented  at the meeting whether  or
not you plan to attend in person. Therefore, please sign and return the enclosed
proxy  in the envelope provided. If you do attend the meeting and desire to vote
in person, you may do so even though you have previously sent a proxy.
 
    We hope that you will be able to attend the meeting, and we look forward  to
seeing you.
 
                                          Sincerely,
                                          /s/ W. Hall Wendel, Jr.
                                          W. Hall Wendel, Jr.
                                          CHAIRMAN AND CHIEF EXECUTIVE OFFICER
 
Enclosures
<PAGE>
                                     [LOGO]
 
                            POLARIS INDUSTRIES INC.
                             1225 HIGHWAY 169 NORTH
                          MINNEAPOLIS, MINNESOTA 55441
 
                            ------------------------
 
                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                  MAY 9, 1996
 
                            ------------------------
 
TO POLARIS SHAREHOLDERS:
 
    The  1996 Annual Meeting of Shareholders  of Polaris Industries Inc. will be
held at the  Ramada Plaza  Hotel, 12201 Ridgedale  Drive, Minnetonka,  Minnesota
55305,  at  9:00 a.m.  local time  on Thursday,  May 9,  1996 for  the following
purposes:
 
    1.  To elect two directors for three-year terms ending in 1999 (Proposal 1);
 
    2.   To approve  the  Polaris Industries  Inc.  1996 Restricted  Stock  Plan
       (Proposal 2); and
 
    3.   To transact such other business  as may properly come before the Annual
       Meeting or any postponements or adjournments thereof.
 
    Shareholders of  record at  the close  of  business on  March 15,  1996  are
entitled  to notice of and to vote at the Annual Meeting or any postponements or
adjournments thereof.
 
    YOUR VOTE IS IMPORTANT. PLEASE SIGN  AND DATE THE ENCLOSED PROXY AND  RETURN
IT IN THE ACCOMPANYING ENVELOPE WHETHER OR NOT YOU EXPECT TO ATTEND THE MEETING.
YOU  MAY  REVOKE YOUR  PROXY AND  VOTE IN  PERSON  IF YOU  DECIDE TO  ATTEND THE
MEETING.
 
                                          By order of the Board of Directors
                                          /s/ John H. Grunewald
                                          John H. Grunewald
                                          EXECUTIVE VICE PRESIDENT, CHIEF
                                          FINANCIAL OFFICER
                                          AND SECRETARY
 
Minneapolis, Minnesota
March 22, 1996
<PAGE>
                            POLARIS INDUSTRIES INC.
                             1225 HIGHWAY 169 NORTH
                          MINNEAPOLIS, MINNESOTA 55441
 
                             ---------------------
 
                                PROXY STATEMENT
 
                              --------------------
 
                               PROXIES AND VOTING
 
    This  Proxy Statement  and the accompanying  form of proxy  are furnished in
connection with the  solicitation by the  Board of Directors  and management  of
Polaris Industries Inc., a Minnesota corporation (the "Company"), of proxies for
use  at the Annual Meeting of Shareholders of the Company (the "Annual Meeting")
to be held at 9:00 a.m., local time, on May 9, 1996, at the Ramada Plaza  Hotel,
12201 Ridgedale Drive, Minnetonka, Minnesota 55305 for the purposes set forth in
the accompanying Notice of Meeting.
 
    Each  shareholder  entitled to  vote  at the  Annual  Meeting who  signs and
returns a proxy in the form enclosed  with this Proxy Statement may revoke  such
proxy  at any time prior to  its use by giving notice  of such revocation to the
Company in writing  or in open  meeting. Unless  so revoked, the  proxy will  be
voted  in  accordance  with the  instructions  contained therein  at  the Annual
Meeting and any postponements  or adjournments thereof.  Presence at the  Annual
Meeting  of  a  shareholder will  not,  in  itself, constitute  revocation  of a
previously granted proxy.
 
    This Proxy  Statement  and  the  accompanying proxy  were  first  mailed  to
shareholders on or about March 22, 1996.
 
    Only  shareholders of record at the close of business on March 15, 1996 will
be entitled to notice of and to vote the shares of common stock, $.01 par  value
per  share, of the Company (the "Common Stock") held by them on that date at the
Annual Meeting or  any postponements or  adjournments thereof. At  the close  of
business  on March  15, 1996, the  Company had outstanding  27,532,086 shares of
Common Stock.
 
    Holders of Common Stock of record at the close of business on March 15, 1996
will be entitled to  one vote per  share on the (1)  election of directors,  (2)
approval  of the Polaris Industries Inc. 1996 Restricted Stock Plan, and (3) any
other business to be transacted at the Annual Meeting.
 
    The quorum required  to hold  the meeting  is a  majority of  the shares  of
Common Stock entitled to vote at the meeting present in person or by proxy. If a
quorum is present, the affirmative vote, in person or by proxy, of a majority of
shares  of Common Stock present and entitled to vote at the Annual Meeting, will
be necessary for  the adoption  of proposals  1 and 2  listed in  the Notice  of
Meeting. Broker non-votes are treated as not being present in person or by proxy
at the Annual Meeting. Abstentions are treated as being present and, because the
affirmative  vote  of a  majority  of the  shares  of Common  Stock  present and
entitled to vote  on a  particular proposal is  necessary for  adoption of  such
proposal, the effect of an abstention is a vote against the proposal.
<PAGE>
                         SECURITY OWNERSHIP OF CERTAIN
                        BENEFICIAL OWNERS AND MANAGEMENT
 
    The  following  table sets  forth certain  information  with respect  to the
beneficial ownership of the Company's Common Stock  as of March 1, 1996 by  each
shareholder known to the Company who then beneficially owned more than 5% of the
outstanding  shares of Common Stock, each  director of the Company, each nominee
for director, each executive officer named  in the Compensation Table set  forth
later in this Proxy Statement and all such officers and directors as a group. As
of March 1, 1996, there were 27,532,086 shares of Common Stock outstanding.
 
<TABLE>
<CAPTION>
                                                SHARES
                                              BENEFICIALLY   PERCENT
    NAME AND ADDRESS OF BENEFICIAL OWNER         OWNED       OF CLASS
- --------------------------------------------  -----------  ------------
<S>                                           <C>          <C>
W. Hall Wendel, Jr. (1)                         1,496,850         5.4%
Chairman of the Board of Directors
 and Chief Executive Officer
1225 Highway 169 North
Minneapolis, Minnesota 55441
Kenneth D. Larson (2)                             162,564       *
President, Chief Operating Officer
 and Director
John H. Grunewald                                  10,500       *
Executive Vice President, Chief
 Financial Officer and Secretary
Charles A. Baxter                                 421,500         1.5%
Vice President -- Engineering and
 Product Safety
Ed Skomoroh                                        73,530       *
Vice President -- Sales and
 Marketing
Andris A. Baltins (3)                              11,325       *
Director
Beverly F. Dolan                                    9,500       *
Director
Robert S. Moe (4)                                 627,600         2.3%
Director
Gregory R. Palen                                    4,000       *
Director
Stephen G. Shank                                      600       *
Director
All directors and executive officers as         2,850,911        10.4%
 a group (12 persons)
</TABLE>
 
- ------------------------
*   Represents less than 1%.
 
(1) Includes 42,000 shares held in a trust for Mr. Wendel's daughter as to which
    he disclaims any beneficial interest and 150,000 shares held in the Hall and
    Deborah Wendel Foundation of which Mr. Wendel is president.
 
(2)  Includes 150 shares held in trust  for Mr. Larson's child and 15,300 shares
    owned by  Mr. Larson's  spouse,  as to  which  he disclaims  any  beneficial
    interest.
 
                                       2
<PAGE>
(3) Includes 1,500 shares held in trust for Mr. Baltins' children and 3,000 held
    in  trust for one of Mr. Baltins' parents.  Other members of the law firm of
    Kaplan, Strangis and  Kaplan, P.A.,  of which Mr.  Baltins is  a member  and
    which serves of counsel to the Company, beneficially own 58,875 shares.
 
(4) Includes 333,600 shares held in trust for Mr. Moe's children, as to which he
    disclaims any beneficial interest.
 
                      PROPOSAL 1 -- ELECTION OF DIRECTORS
 
NOMINEES FOR ELECTION
 
    The Board of Directors of the Company consists of seven directors. The Board
is  divided into three  classes serving staggered three-year  terms. Each of the
directors, with  the exception  of Mr.  Wendel  who has  been a  director  since
September  1994, became a director of the Company upon the conversion of Polaris
Industries Partners L.P. to corporate form in December 1994. The term of  office
of  directors in Class II,  Messrs. Dolan and Moe, expires  in 1996. The term of
office of directors in Class III,  Messrs. Palen, Shank, and Wendel, expires  in
1997  and the  term of the  office of directors  in Class I,  Messrs. Larson and
Baltins, expires in 1998. There are no family relationships between or among any
executive officers or directors of the Company.
 
    The Board of Directors  proposes that the following  nominees, both of  whom
are  currently serving as Class  II directors, be elected  as Class II directors
for a new term of  three years and until their  successors are duly elected  and
qualified:
 
                                Beverly F. Dolan
                                 Robert S. Moe
 
    Except  where authority  has been  withheld by  a shareholder,  the enclosed
proxy will be voted for the election of the two nominees to the Company's  Board
of  Directors. THE  BOARD OF DIRECTORS  UNANIMOUSLY RECOMMENDS A  VOTE "FOR" THE
PROPOSAL TO ELECT THE NOMINEES AS CLASS II DIRECTORS OF THE COMPANY.
 
    In the event  either or  both of the  nominees shall  become unavailable  to
serve  as a director before  election, votes will be  cast pursuant to authority
granted by the enclosed proxy for such person or persons as may be designated by
the Board of Directors.
 
INFORMATION CONCERNING NOMINEES AND DIRECTORS
 
                  DIRECTORS STANDING FOR ELECTION -- CLASS II
 
            BEVERLY F. DOLAN    Director since 1994
     [PHOTO] Mr. Dolan, 68, was  the Chairman and  Chief Executive Officer  of
            Textron   Inc.,  a  multi-industry  company  with  operations  in
            aerospace technology, commercial products and financial services,
            from 1986 through 1992. Since 1992, Mr. Dolan has been a  private
            investor  and  currently serves  as a  director of  Textron Inc.;
            First  Union  Corporation,  a   bank  holding  company;   Ruddick
            Corporation,  a multi-industry company  with operations in retail
            grocery, thread manufacturing and printing; and FPL Group,  Inc.,
            a  Florida electrical  power producer.  Mr. Dolan  also served on
            President Bush's Export Council and was elected Vice Chairman  of
            that  Council  in November  1990. Mr.  Dolan  is Chairman  of the
            Compensation Committee of the Board of Directors of the Company.
 
                                       3
<PAGE>
 
            ROBERT S. MOE    Director since 1994
     [PHOTO] Mr. Moe,  65,  was  Executive Vice  President  and  Treasurer  of
            Polaris  Industries  Capital Corporation  ("PICC"),  the managing
            general partner of Polaris Industries Associates L.P., which  was
            the  operating general  partner of Polaris  Industries L.P., from
            1987 through 1992. From 1981 to 1987, Mr. Moe was Executive  Vice
            President  and Treasurer of  a predecessor of  the Company. Since
            1992, he  has been  a private  investor. Mr.  Moe serves  on  the
            Compensation  Committee and the Executive  Committee of the Board
            of Directors of the Company.
 
                         DIRECTORS CONTINUING IN OFFICE
              CLASS III -- TERM EXPIRES AT THE 1997 ANNUAL MEETING
 
            GREGORY R. PALEN    Director since 1994
     [PHOTO] Mr. Palen, 40, has been  Chairman and Chief Executive Officer  of
            Spectro  Alloys, an aluminum manufacturing company since 1989 and
            Chief Executive Officer of  Palen/Kimball Company, a heating  and
            air conditioning company, since 1980. He is a director of Valspar
            Corporation,  a painting  and coating  manufacturing company. Mr.
            Palen is  also  a  director of  various  private  and  non-profit
            corporations.  Mr.  Palen serves  on the  Audit Committee  of the
            Board of Directors of the Company.
 
            STEPHEN G. SHANK    Director since 1994
     [PHOTO] Mr. Shank, 52, has been the President and Chief Executive Officer
            of Learning  Ventures, Inc.,  a provider  of education  programs,
            since  September 1991. Prior thereto,  from 1988, he was Chairman
            and Chief Executive Officer of Tonka Corporation, a marketer  and
            manufacturer of toy and game products. Mr. Shank is a director of
            National Computer Systems, Inc., an information services company.
            Mr.  Shank is also  a director of  various private and non-profit
            corporations. Mr. Shank is the Chairman of the Audit Committee of
            the Board of Directors of the Company.
 
                                       4
<PAGE>
 
            W.   HALL    WENDEL,   JR.              Director    since    1994
     [PHOTO] Mr.  Wendel, 53, is  the Chairman and  Chief Executive Officer of
            the Company and  was Chief  Executive Officer of  PICC from  1987
            through  the conversion  of Polaris  Industries Partners  L.P. to
            corporate form in 1994. From 1981  to 1987, Mr. Wendel was  Chief
            Executive  Officer  of  the  predecessor  of  Polaris  Industries
            Partners L.P., which was formed to purchase the snowmobile assets
            of the Polaris E-Z-GO Division of Textron Inc. Before that  time,
            Mr.  Wendel was President of the  Polaris E-Z-GO Division for two
            years  and  prior  thereto,  held  marketing  positions  as  Vice
            President of Sales and Marketing and National Sales Manager since
            1974.  Mr.  Wendel  is Chairman  of  the Board  of  Directors and
            Chairman of the Executive Committee of the Board of Directors  of
            the Company.
 
               CLASS I -- TERM EXPIRES AT THE 1998 ANNUAL MEETING
 
            KENNETH D. LARSON    Director since 1994
     [PHOTO] Mr.  Larson,  55,  has  been the  President  and  Chief Operating
            Officer of the Company since the conversion of Polaris Industries
            Partners L.P.  to corporate  form in  December 1994.  He was  the
            President  and Chief Operating Officer  of PICC from October 1988
            through December 1994.  Prior thereto, Mr.  Larson was  Executive
            Vice   President  of  The  Toro   Company,  responsible  for  its
            commercial, consumer  and international  equipment business,  and
            held  a number of general  management positions after joining The
            Toro Company  in 1975.  Mr. Larson  serves as  a director  and  a
            member   of  the  audit  committee  of  Featherlite  Trailers,  a
            manufacturer of stock and  car trailers and as  a director and  a
            member  of the compensation committee of Destron Fearing Corp., a
            manufacturer of animal identification devices. Mr. Larson is also
            a director of various private corporations. Mr. Larson serves  on
            the Executive Committee of the Board of Directors of the Company.
 
            ANDRIS A. BALTINS    Director since 1994
     [PHOTO] Mr.  Baltins, 50, has  been a member  of the law  firm of Kaplan,
            Strangis and  Kaplan,  P.A.  since  1979. He  is  a  director  of
            Affinity Group, Inc., a membership-based marketing company and is
            a  director  of  Adams Outdoor  Advertising,  Inc.,  the managing
            general partner of Adams Outdoor Advertising Limited Partnership,
            an outdoor advertising company. Mr. Baltins is also a director of
            various private and non-profit  corporations. Mr. Baltins  serves
            on  the  Audit Committee  and the  Compensation Committee  of the
            Board of Directors of the Company.
 
DIRECTORS' REMUNERATION
 
    Directors who  are  also  full-time  employees of  the  Company  receive  no
additional  compensation for service as directors.  During fiscal year 1996, the
Company intends to  pay each nonemployee  director an annual  director's fee  of
$27,500,  at least $5,000 of  which will be payable  in Common Stock Equivalents
(as described below).
 
    The Company  maintains  a  deferred compensation  plan  for  directors,  the
Polaris  Industries Inc. Deferred Compensation Plan for Directors (the "Deferred
Compensation Plan"), under which directors who are not officers or employees  of
the Company ("Outside Directors") will receive annual
 
                                       5
<PAGE>
awards  of Common Stock Equivalents  and can elect to defer  all or a portion of
their cash directors'  fees and  have the  deferred amounts  deemed invested  in
additional  Common  Stock  Equivalents.  These  "Common  Stock  Equivalents" are
phantom stock units, i.e., each Common Stock Equivalent represents the  economic
equivalent  of one share of Common Stock.  Dividends will be credited to Outside
Directors as if the Common Stock  Equivalents were outstanding shares of  Common
Stock.   Such  dividends  will   be  converted  into   additional  Common  Stock
Equivalents. The Deferred Compensation Plan will remain effective until May  10,
2005, unless terminated earlier by the Board of Directors.
 
    As  of each  quarterly date  on which retainer  fees are  payable to Outside
Directors, each Outside Director will  automatically receive an award of  Common
Stock Equivalents having a fair market value of $1,250.
 
    An  Outside Director can also defer all  or a portion of the retainer and/or
meeting fees that would otherwise be paid  to him or her in cash. Such  deferred
amounts  will be converted into additional Common Stock Equivalents based on the
then fair market value of the Common Stock.
 
    As soon as practicable after an Outside Directors' Board service terminates,
he or she  will receive a  distribution of a  number of shares  of Common  Stock
equal  to the  number of Common  Stock Equivalents  then credited to  him or her
under the Deferred Compensation Plan. Upon the death of an Outside Director, the
shares will be issued to his or her beneficiary. Upon a change in control of the
Company (as defined in  the Deferred Compensation  Plan), however, each  Outside
Director  will  receive  a  cash  payment  equal to  the  value  of  his  or her
accumulated Common Stock Equivalents.
 
    A maximum of 75,000  shares of Common Stock  will be available for  issuance
under  the Deferred  Compensation Plan.  The Deferred  Compensation Plan  may be
terminated or amended at any time.
 
MEETINGS AND COMMITTEES OF THE BOARD OF DIRECTORS
 
    The Board of Directors of the Company held a total of three meetings  during
1995. All directors attended at least 75 percent of the meetings of the Board of
Directors and any committee on which such directors served during the period.
 
    The  Board  of  Directors  has  designated  three  standing  committees. The
Executive Committee, consisting of Messrs.  Wendel, Moe and Larson, reviews  and
makes  recommendations to the  Board of Directors  regarding the strategic plans
and allocation of resources  of the Company and  exercises the authority of  the
Board of Directors on specific matters as delegated to it from time to time. The
Executive Committee acted through two unanimous written actions during 1995. The
Audit  Committee, consisting  of Messrs. Shank,  Baltins and  Palen, reviews and
makes recommendations to the  Board of Directors with  respect to the  financial
and  legal posture  of the  Company, recommends  the appointment  of independent
public accountants,  reviews  the  reports  and  evaluations  of  the  Company's
independent  public  accountants  and  monitors  improvements  of  any financial
reporting discrepancies, receives internal audit reports and ensures corrections
are  made  on  any  financial  reporting  deficiencies,  monitors  adherence  to
established  corporate policies  and practices  including standards  of business
conduct and  initiates  and  monitors  any  special  audits  that  it  may  deem
appropriate. The Audit Committee held a total of three meetings during 1995. The
Compensation  Committee, consisting of  Messrs. Dolan, Moe  and Baltins, reviews
and makes recommendations to the  Board of Directors regarding the  compensation
of  officers of the Company, employee profit sharing, stock-based incentives and
other benefit plans and also provides recommendations to the Board of  Directors
regarding  a  management  succession  plan  for  the  Company.  The Compensation
Committee held a total of three meetings and acted through one unanimous written
action during 1995.
 
CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
 
    Polaris Industries Partners L.P., a partnership wholly owned by the Company,
(the  "Partnership"),  leases  office  and  warehouse  space  in  a  suburb   of
Minneapolis,  Minnesota from 1225 North County  Road 18 Limited Partnership (the
"1225 Partnership").  Mr.  Baxter, Vice  President  -- Engineering  and  Product
Safety of the Company, Mr. Wendel and Mr. Moe are among the partners in the 1225
Partnership.  Under the  lease, which  was entered into  in 1983  and amended in
1990, the
 
                                       6
<PAGE>
Partnership leases 60,127 square feet of warehouse space and 31,733 square  feet
of  office space from the 1225 Partnership. The lease is on a "triple net" basis
and provides for annual  rent of $2.50  per square foot  of warehouse space  and
$5.50  per square foot of office space  and is adjusted annually by increases in
the consumer price index, not to exceed 3.5% annually. Total lease payments  for
the  years  ending 1995,  1994  and 1993  were  $469,000, $456,000  and $443,000
respectively. The term of the lease expires in 1997.
 
    Andris A. Baltins, a member of the  Board of Directors, is also a member  of
the  law firm of Kaplan, Strangis and Kaplan, P.A. which provided legal services
to the Company and received approximately $450,000 in legal fees during 1995. It
is anticipated that Kaplan, Strangis and Kaplan, P.A. will provide certain legal
services to the Company in 1996.
 
VOTING ARRANGEMENTS
 
    In connection with  the conversion  of Polaris Industries  Partners L.P.  to
corporate form, Mr. Wendel and Mr. Victor Atkins entered into an agreement dated
as  of August 25, 1994  which provides, among other things,  that for so long as
Mr. Atkins owns no less than 3%  of the outstanding shares of the Common  Stock,
he  will vote such shares in favor of the Company's nominees for election to the
Board of Directors of the Company.
 
COMPLIANCE WITH BENEFICIAL OWNERSHIP REPORTING RULES
 
    Section 16(a) of the Securities Exchange Act of 1934 requires the  Company's
directors  and  executive  officers to  file  initial reports  of  ownership and
reports of  changes  of  ownership  of  the  Company's  common  stock  with  the
Securities  and  Exchange  Commission.  Executive  officers  and  directors  are
required to furnish the  Company with copies of  all Section 16(a) reports  that
they  file. To the Company's knowledge, based solely upon a review of the copies
of  those   reports  furnished   to  the   Company  during   1995  and   written
representations  that no other reports were  required, the Company believes that
during 1995, all filing requirements  applicable to its directors and  executive
officers were complied with.
 
                                       7
<PAGE>
                  EXECUTIVE COMPENSATION AND OTHER INFORMATION
 
EXECUTIVE COMPENSATION
 
    Set   forth  below  is  information  concerning  the  annual  and  long-term
compensation for services in all capacities to the Company for the fiscal  years
ended December 31, 1995, 1994 and 1993 of those persons who were, as of December
31,  1995, (i) the Chief  Executive Officer and (ii)  the four other most highly
paid executive officers whose  total annual salary  and bonus exceeded  $100,000
during  the  fiscal  year  ended  December 31,  1995  (together  with  the Chief
Executive Officer, the "Executive Officers").
 
                           SUMMARY COMPENSATION TABLE
 
<TABLE>
<CAPTION>
                                                                                      LONG-TERM COMPENSATION
                                                                              --------------------------------------
                                                ANNUAL COMPENSATION                                         PAYOUTS
                                         ----------------------------------                    AWARDS      ---------
                                                               OTHER ANNUAL      STOCK      ------------     LTIP        ALL OTHER
            NAME AND                      SALARY     BONUS     COMPENSATION    AWARD(S)     OPTIONS/SARS    PAYOUTS    COMPENSATION
       PRINCIPAL POSITION          YEAR   ($)(A)     ($)(B)       ($)(C)        ($)(D)         (#)(E)         ($)         ($)(F)
- ---------------------------------  ----  --------   --------   ------------   -----------   ------------   ---------   -------------
<S>                                <C>   <C>        <C>        <C>            <C>           <C>            <C>         <C>
W. Hall Wendel, Jr.                1995  $240,000   $264,000       --         $  391,500         40,500           $0   $     13,500
 Chairman of the Board             1994  $240,000   $480,000       --         $  282,000              0           $0   $      6,000
 and Chief Executive Officer       1993  $240,000   $328,800       --                 $0              0           $0   $      7,075
 
Kenneth D. Larson                  1995  $190,000   $247,000       --                 $0         27,000           $0   $     12,250
 Chief Operating Officer           1994  $190,000   $437,000       --         $  352,500              0           $0   $      6,000
 and President                     1993  $185,433   $278,149       --                 $0              0    $ 744,002   $      7,075
 
Charles A. Baxter                  1995  $150,000   $127,500       --         $   43,500         13,500           $0   $     10,962
 Vice President --                 1994  $150,000   $205,500       --         $  176,250              0           $0   $      6,000
 Engineering and Product Safety    1993  $150,000   $144,000       --                 $0              0           $0   $      7,075
 
John H. Grunewald                  1995  $170,000   $102,000       --                 $0         19,500           $0   $     11,750
 Executive Vice President          1994  $170,000   $340,000       --         $  352,500              0           $0   $      5,231
 and Chief Financial Officer (G)   1993  $ 42,500   $ 31,875       --         $  337,500              0           $0             $0
 
Ed Skomoroh                        1995  $135,516   $128,740       --                 $0         12,000           $0   $     11,000
 Vice President --                 1994  $129,400   $177,281       --         $  176,250              0           $0   $      6,000
 Sales and Marketing               1993  $129,402   $121,636       --                 $0              0    $ 248,045   $      7,075
</TABLE>
 
- ------------------------------
(A)  Includes amounts deferred  by the  Executive Officers  under the  Company's
     401(k) retirement savings plan and SERP.
(B)  Bonus payments are reported for the year in which the related services were
     performed.
(C)  The  Company provides club  memberships, club dues,  financial planning and
     tax preparation, Exec-U-Care coverage, as well as standard employee medical
     and dental coverage to its Executive Officers. The value of all such "Other
     Annual Compensation" is  less than  the minimum of  $50,000 or  10% of  the
     total cash compensation for each person reported above.
(D)  On  March 1,  1994 an  aggregate of  168,000 First  Rights were  granted to
     Polaris employees pursuant to the 1987 Management Ownership Plan, including
     12,000, 15,000, 7,500, 15,000 and 7,500 for Messrs. Wendel, Larson, Baxter,
     Grunewald and Skomoroh. In  addition, 15,000 First  Rights were granted  to
     Mr.  Grunewald in September,  1993. These First Rights  convert to stock on
     January 1, 1997 (50%) and the  remainder convert on January 1, 1998  (50%).
     Messrs.  Wendel and  Baxter were given  special grants of  13,500 and 1,500
     First Rights, respectively, in May,  1995 which immediately converted  into
     common  stock as a reward for the successful conversion of the Company to a
     publicly held corporation. These First  Rights vest immediately. These  are
     the  total outstanding restricted  shares or stock units  held by the Chief
     Executive Officer and the other four highest paid executive officers as  of
     December 31, 1995. The share price at the close of business on December 29,
     1995  was $29.375; therefore, the value of the total outstanding restricted
     shares adjusted for the three-for-two stock split in October 1995, for  the
     Executive  Officers at the  end of the fiscal  year was $352,500, $440,625,
     $220,313, $881,250, and $220,313  respectively for Messrs. Wendel,  Larson,
     Baxter, Grunewald, and Skomoroh.
(E)  The  Company granted  stock options  to employees  (including the Executive
     Officers) on May 10, 1995. The number of options shown reflect the  October
     1995  three-for-two stock split. The 1995 Stock Option Plan and grants were
     approved by the Compensation Committee of the Board of Directors.
(F)  Consists of Company matching contributions to the 401(k) retirement savings
     plan and SERP. The SERP plan began July 1, 1995 and is a nonqualified  plan
     which  mirrors  the  401(k)  plan  without  the  Internal  Revenue  Service
     contribution limitations. The  Executive Officers each  received $7,500  in
     matching  contributions  to the  401(k) plan.  The SERP  contributions were
     $6,000, $4,750, $3,642, $5,250 and $3,500 respectively for Messrs.  Wendel,
     Larson, Baxter, Grunewald and Skomoroh.
(G)  Mr. John H. Grunewald was hired on September 27, 1993.
 
    The  Company does not maintain any defined benefit or actuarial pension plan
under which benefits are determined primarily by final compensation and years of
service.
 
                                       8
<PAGE>
OPTION GRANTS FOR 1995 AND POTENTIAL REALIZABLE VALUES
 
    The following  table  sets  forth  as to  each  of  the  Executive  Officers
information  with  respect  to  option  grants  during  1995  and  the potential
realizable value of such option grants: (i) the number of shares of Common Stock
underlying options granted during  1995, (ii) the  percentage that such  options
represent  of all options  granted to employees during  1995, (iii) the exercise
price, (iv) the expiration date and (v) the potential realizable value, assuming
a 5% and 10% annual rate of appreciation during the option terms. The 5% and 10%
assumed rates  of  growth are  for  illustrative  purposes only.  They  are  not
intended  to predict future stock prices, which will depend on market conditions
and other factors such as the Company's performance.
 
                         OPTION GRANTS DURING 1995 AND
                      ASSUMED POTENTIAL REALIZABLE VALUES
 
<TABLE>
<CAPTION>
                                                                                          POTENTIAL
                                                                                     REALIZABLE VALUE AT
                                                  INDIVIDUAL GRANTS                    ASSUMED ANNUAL
                                             ----------------------------              RATES OF STOCK
                                               % OF TOTAL                            PRICE APPRECIATION
                                 NUMBER OF   OPTIONS GRANTED    EXERCISE               FOR OPTION TERM
                                  OPTIONS    TO EMPLOYEES IN   PRICE ($/   EXPIRATION -------------------
NAME                            GRANTED (A)  FISCAL YEAR (A)   SHARE)(A)     DATE      5%        10%
- ------------------------------  -----------  ---------------   ----------  --------  -------  ----------
<S>                             <C>          <C>               <C>         <C>       <C>      <C>
W. Hall Wendel, Jr............      40,500            15.91%   $   29.00   5/09/05   $738,637 $1,871,851
Kenneth D. Larson.............      27,000            10.61%   $   29.00   5/09/05   $492,425 $1,247,900
Charles A. Baxter.............      13,500             5.30%   $   29.00   5/09/05   $246,212 $  623,950
John H. Grunewald.............      19,500             7.66%   $   29.00   5/09/05   $355,640 $  901,261
Ed Skomoroh...................      12,000             4.71%   $   29.00   5/09/05   $218,855 $  554,622
</TABLE>
 
- ------------------------
(A) Number of options granted and exercise  price have been adjusted to  reflect
    the October 1995 three-for-two stock split.
 
OPTION EXERCISES AND VALUES FOR 1995
 
    The  following  table  sets  forth  as to  each  of  the  Executive Officers
information with respect to option exercises during 1995 and the status of their
options on  December  31,  1995:  (i)  the number  of  shares  of  Common  Stock
underlying  options  exercised  during  1995, (ii)  the  aggregate  dollar value
realized  upon  the  exercise  of  such  options,  (iii)  the  total  number  of
exercisable and non-exercisable stock options held on December 31, 1995 and (iv)
the  aggregate dollar value of in-the-money  exercisable options on December 31,
1995.
 
                  AGGREGATED OPTION EXERCISES DURING 1995 AND
                       OPTION VALUES ON DECEMBER 31, 1995
 
<TABLE>
<CAPTION>
                                                                                           VALUE OF IN-THE-MONEY
                                                                 SHARES COVERED BY          OUTSTANDING OPTIONS
                                                                OUTSTANDING OPTIONS             12/31/95 (A)
                           SHARES COVERED  GAIN AT EXERCISE  --------------------------  --------------------------
NAME                        BY EXERCISES         DATE        EXERCISABLE  UNEXERCISABLE  EXERCISABLE  UNEXERCISABLE
- -------------------------  --------------  ----------------  -----------  -------------  -----------  -------------
<S>                        <C>             <C>               <C>          <C>            <C>          <C>
W. Hall Wendel, Jr.......      --               --                  0           40,500      --        $     15,188
Kenneth D. Larson........      --               --                  0           27,000      --        $     10,125
Charles A. Baxter........      --               --                  0           13,500      --        $      5,063
John H. Grunewald........      --               --                  0           19,500      --        $      7,313
Ed Skomoroh..............      --               --                  0           12,000      --        $      4,500
</TABLE>
 
- ------------------------
(A) Values are calculated by subtracting the exercise price ($29.00/share)  from
    the  fair market value of the underlying  Common Stock. For purposes of this
    table, fair market value is deemed  to be $29.375, the closing Common  Stock
    price  reported for  the New York  Stock Exchange  Composite Transactions on
    December 29, 1995 (the last trading day of calendar year 1995).
 
                                       9
<PAGE>
EMPLOYMENT CONTRACTS, TERMINATION OF EMPLOYMENT AND CHANGE IN CONTROL
ARRANGEMENTS
 
    An agreement  with Mr.  Wendel  provides benefits  in  the event  of  death,
disability,  retirement or severance. If, during the term of his employment, Mr.
Wendel becomes  totally  disabled,  the  Company  will  pay  monthly  disability
payments  of $4,167 during his lifetime until age  65. In the event of the death
of Mr. Wendel during his employment or while receiving disability payments,  the
Company  will pay  Mr. Wendel's  designated beneficiary  a total  of $500,000 in
monthly payments  over ten  years. In  the event  of termination  of  employment
without  cause, the Company will pay a total of $500,000 in monthly installments
over  ten  years  commencing  on  Mr.  Wendel's  65th  birthday  or,  if  later,
retirement.  In the event of voluntary  termination of employment by Mr. Wendel,
the Company will pay $50,000 for each full year of service (including the period
during which disability payments are received)  after September 14, 1982, up  to
$500,000  in monthly installments over ten years commencing on Mr. Wendel's 65th
birthday or, if later, retirement.
 
COMPENSATION COMMITTEE INTERLOCKS AND INSIDER PARTICIPATION
 
    The Compensation Committee of the Board of Directors consists of Beverly  F.
Dolan, Robert S. Moe and Andris A. Baltins. Mr. Moe was Executive Vice President
and  Treasurer  of a  predecessor of  the  Company from  1981 through  1992. Mr.
Baltins is a member of the law firm of Kaplan, Strangis and Kaplan, P.A.,  which
provided  legal services to  the Company and  received approximately $450,000 in
legal fees during 1995. It is anticipated that Kaplan, Strangis and Kaplan, P.A.
will provide certain legal services to the Company during 1996.
 
            COMPENSATION COMMITTEE REPORT ON EXECUTIVE COMPENSATION
 
EXECUTIVE COMPENSATION PHILOSOPHY
 
    The Company's  executive  total  compensation program  is  tied  closely  to
Company  performance and aimed at enabling the Company to attract and retain the
best  possible  executive  talent,  aligning  the  financial  interests  of  the
Company's  management  with  those  of  its  shareholders  and  rewarding  those
executives commensurably with  their ability to  drive increases in  shareholder
value.  The  program consists  of a  combination of  base salary,  annual profit
sharing awards,  stock options,  group  benefits and  supplemental  perquisites.
Executive  officer guaranteed/fixed compensation is kept at a minimum with below
market 25th percentile level base salaries, benefits and perquisites.
 
    When taken as  a whole, the  goal of Polaris'  executive total  compensation
program  is to significantly correlate the  level of executive compensation with
the level of  Company performance.  This is accomplished  through the  use of  a
combination  of  annual profit  sharing  and long-term  stock-based compensation
programs in conjunction with minimal guaranteed/fixed compensation.
 
    The Compensation  Committee  is  currently  reviewing  the  requirements  of
Section  162(m) of the  Internal Revenue Code and  developing a policy regarding
the deductibility for federal tax purposes  of any compensation in excess of  $1
million delivered to any executive officer in a single fiscal year.
 
1995 EXECUTIVE COMPENSATION
 
    Polaris  Industries  Inc.  conducted  a  formal  review  of  its  top  seven
executives'  1995   total  compensation   with  the   assistance  of   executive
compensation  consultants. In the  review, Polaris' top  seven executives' total
cash compensation and total compensation were compared to comparable market  top
executive  75th percentile, median and 25th percentile compensation. Market data
for  comparable  positions   was  extracted   from  the   proxy  statements   of
publicly-held  peer  companies and  published  market compensation  surveys. The
results of the 1995 executive compensation review revealed the following for the
top seven executives:
 
    - 1995 total cash compensation  (sum of actual base  salary and 1996  profit
      sharing  payouts for 1995 performance) is approximately at the market 25th
      percentile.
 
                                       10
<PAGE>
    - 1995 total compensation (sum of total cash compensation, present value  of
      long-term  incentive  compensation grants,  and company  contributions for
      benefits and perquisites) is approximately at the market median.
 
1995 CHIEF EXECUTIVE OFFICER COMPENSATION
 
    1995 CEO GUARANTEED COMPENSATION (BASE SALARY, BENEFITS AND PERQUISITES)
 
    - Base salary remained at $240,000 for 1995, the same level as the  previous
      three years.
 
    - Benefits  and perquisites  paid to  Mr. Wendel  during 1995  included club
      memberships,  club   dues,  financial   planning  and   tax   preparation,
      Exec-U-Care  coverage, as well  as standard employee  medical, dental, and
      401(k) retirement  savings plan  participation. In  addition, the  Company
      adopted  a supplemental  executive retirement program  on July  1, 1995 to
      mirror the 401(k) plan.
 
    1995 CEO ANNUAL BONUS (PROFIT SHARING AWARD)
 
    - In accordance with the established Company profit sharing plan, Mr. Wendel
      received a profit sharing payout of $264,000 in February 1996 for his  and
      the  Company's 1995 performance. Company performance determines the amount
      of funding for the profit sharing plan. The amount of Mr. Wendel's  payout
      was  determined  based on  his individual  contributions to  the Company's
      success.
 
    1995 CEO STOCK OPTION GRANT
 
    - On May  10, 1995,  Mr. Wendel  was granted  40,500 stock  options at  fair
      market  value (which reflects the October 1995 three-for-two stock split).
      These options were granted in accordance with the 1995 Stock Option Plan.
 
    1995 CEO FIRST RIGHTS GRANT
 
    - On May 10,  1995, Mr. Wendel  was given  a special grant  of 13,500  First
      Rights  (which reflects the October 1995 three-for-two stock split). These
      Rights were immediately vested. These Rights were granted as a reward  for
      the successful conversion of the Company to a publicly held corporation.
 
    1995 CEO TOTAL COMPENSATION IN COMPARISON TO THE MARKET
 
    - In  total, the  compensation package  delivered to  Mr. Wendel  in 1995 is
      approximately at  the  50th percentile  of  CEO compensation  packages  in
      comparable companies in the marketplace.
 
                    SUBMITTED BY THE COMPENSATION COMMITTEE
                      OF THE COMPANY'S BOARD OF DIRECTORS
 
    BEVERLY F. DOLAN             ROBERT S. MOE            ANDRIS A. BALTINS
 Compensation Committee     Compensation Committee     Compensation Committee
 
                                       11
<PAGE>
                COMPARISON OF FIVE YEAR CUMULATIVE TOTAL RETURN
 
    The  following graph  compares the cumulative  total investor  return of the
Partnership and the
Company with  the  Standard and  Poor's  500  Composite Stock  Index  and  Media
General's  Sport Vehicles Industry Group Index. The graph assumes the investment
of $100 on January 1, 1991 in units of Beneficial Assignment of Class A  Limited
Partnership  Interests ("BACs")  of Polaris Industries  L.P. (the "Partnership")
and the two indexes mentioned above,  the reinvestment of all distributions  and
dividends, and the exchange of BACs for shares of Common Stock of the Company on
December  22, 1994. The returns  of the Partnership, the  Company and each index
have been weighted annually for their market capitalization on December 31st  of
each year.
 
    The  investor return  shown on  the graph  is not  necessarily indicative of
future investor  return.  Additionally, some  portion  of the  historical  total
cumulative  investor return of the Partnership, attributable to its structure as
a master limited partnership, may not be available in Polaris' present corporate
structure. As a partnership, Polaris and its investors were subject to a  single
level  of federal income taxation on partnership earnings at the investor level.
The Company  is subject  to corporate  taxation on  earnings. In  addition,  its
shareholders  are subject to taxation on dividends to the extent of earnings and
profits.  Furthermore,  as   a  partnership,  Polaris   followed  a  policy   of
distributing  a  substantial percentage  of  cash generated  from  operations to
investors. The  Board of  Directors of  the Company  will consider  a number  of
factors,  including the after-tax  earnings and the  capital requirements of the
Company, in declaring dividends.
 
EDGAR REPRESENTATION OF DATA POINTS USED IN PRINTED GRAPHIC
 
<TABLE>
<CAPTION>
             POLARIS INDS.
                 INC.         SPORT VEHICLE INDEX   S&P 500 INDEX
<S>        <C>                <C>                  <C>
1990                     100                  100              100
1991                  162.09               183.48           130.48
1992                  216.68               292.82           140.46
1993                  347.75               349.64           154.62
1994                  568.92               363.23           156.66
1995                  555.46               370.85           215.54
</TABLE>
 
SOURCE: MEDIA GENERAL FINANCIAL SERVICES.
 
                                       12
<PAGE>
               PROPOSAL 2 -- APPROVAL OF POLARIS INDUSTRIES INC.
                           1996 RESTRICTED STOCK PLAN
 
    On January 25, 1996, the Company's Board of Directors adopted and approved a
new  restricted stock  plan for  the Company,  the Polaris  Industries Inc. 1996
Restricted Stock  Plan  (the "Restricted  Stock  Plan") under  which  awards  of
restricted shares of Common Stock ("Restricted Shares") may be made to employees
of  the Company  or its  subsidiaries. A  copy of  the Restricted  Stock Plan is
attached hereto as  Annex A.  The purpose  of the  Restricted Stock  Plan is  to
promote  the interests  of the  Company and  its shareholders  by establishing a
direct link between the financial  interests of participating employees and  the
performance  of the  Company and  enabling the  Company and  its subsidiaries to
attract and retain  highly competent  employees. The  amount of  benefits to  be
received  under the Restricted Stock  Plan by any particular  person or group is
not determinable at this time.
 
GENERAL PROVISIONS
 
    DURATION; SHARE AUTHORIZATION.  The  Restricted Stock Plan became  effective
on  the date of Board approval, January 25, 1996, subject to the approval of the
Company's shareholders, and will remain effective until January 25, 2006  unless
terminated earlier by the Board.
 
    The  maximum  number  of shares  of  Common  Stock which  may  be  issued or
delivered and as to which awards may be granted under the Restricted Stock  Plan
is 500,000 shares, and awards for no more than 250,000 shares may be made to any
participant  in any calendar year. These share amounts are subject to adjustment
in the event  of any  stock dividend, stock  split, combination  or exchange  of
shares, merger, consolidation or other relevant capitalization change.
 
    The  shares of Common  Stock issued or delivered  under the Restricted Stock
Plan may be  authorized and unissued  shares, or issued  shares which have  been
reacquired  by the Company and held in its treasury. Forfeited Restricted Shares
may again be subject to awards under the Restricted Stock Plan.
 
    ADMINISTRATION.  The  Restricted Stock  Plan is  to be  administered by  the
Compensation  Committee of the Board of Directors or such other committee as the
Board  may  designate  (the  "Committee").  The  Committee  will  determine  the
employees  who will be eligible for and  granted awards, determine the amount of
awards, establish rules and  guidelines relating to  the Restricted Stock  Plan,
establish,  modify and  determine terms and  conditions of awards  and take such
other action as may be necessary for the proper administration of the Restricted
Stock Plan.
 
    PARTICIPANTS.   Any employee  of  the Company  or  its subsidiaries  may  be
selected  by the Committee to receive an  award under the Restricted Stock Plan.
At the present time, approximately 3,500 persons are eligible to participate  in
the Restricted Stock Plan.
 
    AWARDS  UNDER  RESTRICTED  STOCK  PLAN.   The  Committee  may  award  to any
participant  Restricted  Shares  that  are  subject  to  terms  and   conditions
established   by  the   Committee.  In   general,  Restricted   Shares  will  be
non-transferable and subject to a risk of forfeiture during a period of time set
by the Committee.  The Committee may  provide for such  transfer and  forfeiture
restrictions  to lapse in  installments and/or upon  the occurrence of specified
events. The restrictions may be based  on performance goals, periods of  service
or other standards established by the Committee.
 
    The   Restricted  Stock  Plan  authorizes  awards  intended  to  qualify  as
"performance-based" for purposes of Section 162(m) of the Internal Revenue  Code
and awards that may not so qualify. Performance goals may include one or more of
the following: share price appreciation, earnings, cash flow, revenues and total
shareholder return.
 
                                       13
<PAGE>
    If  the  participant's employment  with  the Company  terminates  during the
restriction period, his or her rights with respect to the Restricted Shares will
be forfeited,  except  that  all  forfeiture  restrictions  will  lapse  if  the
termination  is  a  discharge  without  cause (as  defined)  or  is  due  to the
participant's death,  disability  or retirement.  Forfeiture  restrictions  also
lapse  upon a  change in  control of  the Company  (as defined)  or in  cases of
special circumstances where the Committee deems a waiver of the restrictions  to
be appropriate.
 
    As  soon as practicable after the date  of grant of Restricted Shares, stock
certificates representing such  shares will  be registered  in the  name of  the
participant.  Unless the Committee otherwise  determines, during the restriction
period, these  certificates  will be  held  in custody  by  the Company  or  its
designee. Despite the restrictions, the participant will be the registered owner
of  the Restricted Shares and will have the right to vote and receive dividends,
if any, with respect to such shares.
 
    TERMINATION AND AMENDMENT.  The Board may amend or terminate with Restricted
Stock Plan but, without a participant's consent, no such action shall affect  or
in  any way impair the rights of  such participant under any award granted prior
to such action.
 
    WITHHOLDING OBLIGATIONS.    The Company  has  the  right to  deduct  from  a
participant's  salary,  bonus or  other compensation  any  taxes required  to be
withheld with respect  to awards made  under the Restricted  Stock Plan. In  the
Committee's discretion, a Participant may be permitted to elect to have withheld
from  the shares  otherwise issuable  to the  participant, or  to tender  to the
Company, the number of shares of Common Stock whose fair market value equals the
amount required to be withheld.
 
    CERTAIN FEDERAL INCOME TAX CONSEQUENCES.   The following is a brief  summary
of  the principal federal income tax consequences of awards under the Restricted
Stock Plan  based upon  current federal  income  tax laws.  The summary  is  not
intended  to be  exhaustive and,  among other  things, does  not describe state,
local or foreign tax consequences.
 
    Due to the  presence of  transfer and  forfeiture restrictions,  a grant  of
Restricted  Shares  has generally  no  tax consequences  to  the Company  or the
participant. Except as  discussed below, the  full fair market  value of  Common
Stock  issued  as Restricted  Shares will  be  taxed as  ordinary income  to the
participant when the  restrictions on the  stock expire, with  such value  being
determined  at  the  time  of  such  expiration.  The  Company  will  receive  a
corresponding tax  deduction  at  the  same  time.  Dividends  received  by  the
participant during the restriction period are treated as compensation income and
therefore  are taxed as ordinary income to the participant and are deductible by
the Company.  Dividends received  after the  restriction period  are treated  as
dividends to the participant and are not deductible by the Company.
 
    The participant may, under Section 83(b) of the Internal Revenue Code, elect
to  report the current fair market value of Restricted Shares as ordinary income
in the year of grant of the Restricted Shares, even though the shares of  Common
Stock  are subject  to forfeiture restrictions.  If a participant  makes such an
election, the Company  will receive  an immediate  tax deduction  for such  fair
market  value of the shares in the year  of grant, but will receive no deduction
for any  subsequent appreciation  during  or after  the restriction  period.  In
addition,  if a Section 83(b)  election is made, dividends  paid during or after
the restriction period  will be  treated as  dividends to  the participant  and,
therefore, will not be deductible by the Company.
 
    In  the case of Restricted  Shares as to which  no Section 83(b) election is
filed, the participant's tax basis in the shares of Common Stock received equals
the amount of ordinary  income recognized by the  participant upon the lapse  of
the  restrictions  with respect  to  such shares  plus  any amount  paid  by the
participant for the shares.  Upon a subsequent sale  or exchange of the  shares,
the amount realized by the participant in excess of his or her tax basis will be
short-term  or  long-term  capital  gain  or  loss,  depending  on  whether  the
participant has held  the shares for  at least one  year after the  restrictions
lapse.  The  Company  will  receive  no  additional  deduction  at  the  time of
disposition of the Common Stock by the participant.
 
                                       14
<PAGE>
    In the case of  Restricted Shares as  to which a  Section 83(b) election  is
made,  any appreciation in the value of the subject shares of Common Stock after
a date of grant will  be recognized as capital gain  by the participant at  such
time  as the participant  disposes of the  shares in a  taxable transaction. Any
capital gain  then realized  will  be long-term  or short-term,  depending  upon
whether  the participant has held the shares for at least one year from the date
of grant.
 
    The deductibility by the Company of amounts recognized as ordinary income by
participants with  respect to  Restricted Shares  may be  limited under  certain
provisions  of the  Internal Revenue  Code, including  the $1  million deduction
limit per executive under Section 162(m)  and the limit with respect to  certain
payments in connection with a change in control under Section 280G.
 
BOARD RECOMMENDATION
 
    THE   BOARD  OF   DIRECTORS  UNANIMOUSLY   RECOMMENDS  THAT   THE  COMPANY'S
SHAREHOLDERS VOTE "FOR" APPROVAL OF THE RESTRICTED STOCK PLAN.
 
                               NEW PLAN BENEFITS
 
    The following table shows plan benefits that would accrue to or be allocated
to each of the  five named Executive  Officers, all executives  as a group,  all
non-executive  directors as a group and all non-executive officer employees as a
group under  the Restricted  Stock  Plan proposed  for  approval at  the  Annual
Meeting.
 
<TABLE>
<CAPTION>
                                                                         RESTRICTED
                           NAME AND POSITION                             STOCK PLAN
- -----------------------------------------------------------------------  ----------
<S>                                                                      <C>
W. Hall Wendel, Jr.
  Chairman of the Board and Chief Executive Officer                          *
Kenneth D. Larson
  Chief Operating Officer and President                                      *
Charles A. Baxter
  Vice President -- Engineering and Product Safety                           *
John H. Grunewald
  Executive Vice President and Chief Financial Officer                       *
Ed Skomoroh
  Vice President -- Sales and Marketing                                      *
Executive Group (including the five named executives above)                  *
Non-Executive Director Group (five persons)                                 N/A
All Non-Executive Officer Employees as a Group                               *
</TABLE>
 
- ------------------------
 *  The amount of benefits to be received under the Restricted Stock Plan by any
    particular person or group is not determinable at this time.
 
                         INDEPENDENT PUBLIC ACCOUNTANTS
 
    The  Board  of  Directors, on  the  recommendation of  the  Audit Committee,
selected the firm of Arthur Andersen  LLP as its independent public  accountants
to  examine the financial statements of the Company and its subsidiaries for the
fiscal year ended December 31, 1995. Representatives of Arthur Andersen LLP will
be present at the Annual Meeting, will  have an opportunity to make a  statement
if they so desire, and will be available to respond to appropriate questions.
 
    McGladrey  and Pullen, LLP were the Company's independent public accountants
for the fiscal year ended December 31, 1994 and had been the accountants for the
Company's predecessor since 1987. On August 1, 1995, the Board of Directors,  on
the  recommendation of the Audit Committee,  selected Arthur Andersen LLP as its
new independent public accountants  to examine the  financial statements of  the
Company  and its subsidiaries for the year  ended December 31, 1995. The reports
of McGladrey & Pullen, LLP  on the financial statements  of the Company and  its
predecessor for the
 
                                       15
<PAGE>
fiscal  years ended December 31,  1993 and 1994 contained  no adverse opinion or
disclaimer of opinion and  were not modified as  to uncertainty, audit scope  or
accounting  principle and in connection with the  audits of the Company for such
fiscal years and through  August 1, 1995, (i)  there were no disagreements  with
McGladrey  & Pullen,  LLP on any  matter of accounting  principles or practices,
financial  statement  disclosure,  or   auditing  scope  or  procedures,   which
disagreements  if not  resolved to the  satisfaction of McGladrey  & Pullen, LLP
would have  caused  them  to make  reference  thereto  in their  report  in  the
financial  statements for such  years and period. During  such years and period,
there have  been  no reportable  events  (as  defined in  Item  304(a)(i)(v)  of
Regulation  S-K of the Securities and  Exchange Commission) and (ii) neither the
Company or its  predecessor consulted with  Arthur Andersen LLP  on items  which
were  or should have been  subject to SAS 50 or  concerned the subject matter of
disagreement or reportable event with McGladrey & Pullen, LLP.
 
                      SUBMISSION OF SHAREHOLDER PROPOSALS
 
    Any proposal of a shareholder intended to be presented at the Company's 1997
Annual Meeting of Shareholders must be received by the Secretary of the Company,
for inclusion  in the  Company's proxy  statement relating  to the  1997  Annual
Meeting, by November 21, 1996.
 
                                 OTHER MATTERS
 
    The  Board of  Directors knows  of no  business that  will be  presented for
consideration at the Annual Meeting other than the proposals referred to  above.
Proxies in the enclosed form will be voted in respect of any other business that
is properly brought before the Annual Meeting in accordance with the judgment of
the person or persons voting the proxies.
 
                             ADDITIONAL INFORMATION
 
    A  copy of the Annual Report of the  Company for the year ended December 31,
1995, has also  been mailed  under this  cover to  each shareholder.  Additional
copies  of the Annual Report, the Notice of Annual Meeting, this Proxy Statement
and the accompanying proxy may be obtained from John H. Grunewald, the Executive
Vice President, Chief Financial Officer and Secretary of the Company.
 
    The Polaris Industries  Inc. Annual Report  on Form 10-K,  on file with  the
Securities and Exchange Commission, may be obtained without charge, upon written
request  to  Polaris  Industries  Inc.,  1225  Highway  169  North, Minneapolis,
Minnesota 55441, attention: Investor Relations. Copies of exhibits to Form  10-K
may  be obtained upon payment to the  Company of the reasonable expense incurred
in providing such exhibits.
 
    The cost  of preparing,  assembling and  mailing this  Proxy Statement,  the
Notice of Annual Meeting, the form of proxy and other material which may be sent
to  the shareholders will be borne by the Company. The Company has retained D.F.
King & Co.,  Inc., 77  Water Street,  New York  New York  10005, to  aid in  the
solicitation  of proxies. For these  services, the Company will  pay D.F. King &
Co., Inc.  a fee  of $10,000  and reimbursement  of its  expenses. In  addition,
directors,  officers  and regular  employees of  the  Company, at  no additional
compensation, may  solicit  proxies  by telephone,  facsimile,  telegram  or  in
person.  Upon  request, the  Company will  reimburse  brokers and  other persons
holding shares of Common Stock for the  benefit of others for their expenses  in
forwarding proxies and accompanying material and in obtaining authorization from
beneficial owners of the Company's Common Stock to give proxies.
 
                                          By Order of the Board of Directors
                                          /s/ John H. Grunewald
                                          John H. Grunewald
                                          EXECUTIVE VICE PRESIDENT, CHIEF
                                          FINANCIAL OFFICER
                                          AND SECRETARY
 
March 22, 1996
 
                                       16
<PAGE>
                                    ANNEX A
                            POLARIS INDUSTRIES INC.
                           1996 RESTRICTED STOCK PLAN
 
ARTICLE I.  PURPOSE AND ADOPTION OF THE PLAN
 
    1.01   PURPOSE.  The purpose of the Polaris Industries Inc. Restricted Stock
Plan is to assist the Corporation and its subsidiaries in attracting,  retaining
and  motivating selected  key management  employees who  will contribute  to the
Corporation's success. The Plan  is intended to  link the remunerative  benefits
paid   to  eligible  employees  who  have  substantial  responsibility  for  the
successful operation, administration and management of the Corporation with  the
enhancement  of  shareholder  value  and  provide  eligible  employees  with  an
opportunity to acquire a greater proprietary interest in the Corporation through
the grant of restricted shares of Stock which, in accordance with the terms  and
conditions  set forth below,  will vest only  if the employees  meet the vesting
criteria established by  the Committee.  Awards under the  Plan will  act as  an
incentive  to participating employees to achieve long-term objectives which will
inure to the benefit of all shareholders of the Corporation. The Plan authorizes
awards intended to qualify as "performance-based" for purposes of Section 162(m)
of the Internal Revenue Code of 1986, as amended, as well as awards that may not
so qualify.
 
    1.02  ADOPTION AND EFFECTIVE DATE.  The Plan shall be effective on the  date
it  is  approved by  the Board,  subject  to the  approval of  the Corporation's
shareholders at the  1996 annual meeting  of shareholders. The  Plan will be  so
approved  if at such meeting a quorum is present and the votes of the holders of
a majority of the securities of  the Corporation present or represented at  such
meeting  and entitled to vote with respect to the Plan shall be cast in favor of
its approval.
 
ARTICLE II.  DEFINITIONS
 
    For purposes of this Plan, the capitalized terms set forth below shall  have
the following meanings:
 
    2.01   AWARD AGREEMENT means a written agreement between the Corporation and
a Participant specifically setting forth the terms and conditions of an award of
Restricted Stock granted to a Participant pursuant to Article V of the Plan.
 
    2.02  BOARD means the Board of Directors of the Corporation.
 
    2.03  BUSINESS DAY means any day on which the New York Stock Exchange  shall
be open for trading.
 
    2.04   CAUSE means a  determination by the Committee  that a Participant has
engaged in conduct  that is dishonest  or illegal, involves  moral turpitude  or
jeopardizes  the Corporation's  right to operate  its business in  the manner in
which it is now operated.
 
    2.05  CHANGE IN CONTROL means any of the events set forth below:
 
        (a) Any election  has occurred of  persons to the  Board that causes  at
    least one-half of the Board to consist of persons other than (i) persons who
    were  members of  the Board  on January  1, 1996  and (ii)  persons who were
    nominated for election by the Board as  members of the Board at a time  when
    more  than one-half of  the members of  Board consisted of  persons who were
    members of the Board on January 1, 1996; provided, however, that any  person
    nominated  for election by the Board at a time when at least one-half of the
    members of the Board were persons described in clauses (i) and/or (ii) or by
    persons who were themselves nominated by such Board shall, for this purpose,
    be deemed to have been nominated by a Board composed of persons described in
    clause (i) (persons described or deemed described in clauses (i) and/or (ii)
    are referred to herein as "Incumbent Directors"); or
 
        (b) The acquisition  in one or  more transactions, other  than from  the
    Corporation,  by  any individual,  entity or  group  (within the  meaning of
    Section 13(d)(3) or 14(d)(2)  of the Exchange  Act) of beneficial  ownership
    (within   the  meaning  of   Rule  13d-3  promulgated   under  the  Exchange
 
                                      A-1
<PAGE>
    Act) of a number of Corporation  Voting Securities equal to or greater  than
    35%  of the Corporation  Voting Securities unless  such acquisition has been
    approved by the  Incumbent Directors  as an acquisition  not constituting  a
    Change in Control for purposes hereof; or
 
        (c)   A   liquidation  or   dissolution   of  the   Corporation;   or  a
    reorganization, merger or consolidation of the Corporation unless, following
    such  reorganization,  merger  or  consolidation,  the  Corporation  is  the
    surviving entity resulting from such reorganization, merger or consolidation
    or  at least one-half of the Board of Directors of the entity resulting from
    such  reorganization,  merger   or  consolidation   consists  of   Incumbent
    Directors; or a sale or other disposition of all or substantially all of the
    assets of the Corporation unless, following such sale or disposition, unless
    at  least one-half of the  Board of Directors of  the transferee consists of
    Incumbent Directors.
 
    2.06  COMMITTEE means the Compensation Committee of the Board or such  other
committee of the Board as the Board may designate.
 
    2.07   CORPORATION means  Polaris Industries Inc.,  a Minnesota corporation,
and its successors.
 
    2.08  CORPORATION VOTING SECURITIES means  the combined voting power of  all
outstanding  voting securities of the Corporation  entitled to vote generally in
the election of the Board.
 
    2.09  DATE OF GRANT means the date as of which an award of Restricted  Stock
is granted in accordance with Article V.
 
    2.10    DISABILITY means  any  physical or  mental  injury or  disease  of a
permanent  nature  which  renders  a   Participant  incapable  of  meeting   the
requirements  of the employment performed  by such Participant immediately prior
to  the  commencement  of  such  disability.  The  determination  of  whether  a
Participant  is disabled shall be made by the Committee in its sole and absolute
discretion.
 
    2.11   EFFECTIVE DATE  means the  date as  of which  the Plan  shall  become
effective, as determined in accordance with Section 1.02.
 
    2.12  EXCHANGE ACT means the Securities Exchange Act of 1934, as amended.
 
    2.13   FAIR MARKET  VALUE means, as of  any given date, (i)  if the Stock is
listed on a national securities exchange  or is authorized for quotation on  the
National  Association of Securities Dealers Inc.'s NASDAQ National Market System
("NASDAQ/NMS"), the closing price, regular way, of the Stock on such exchange or
NASDAQ/NMS, as the case may be, or if  no such reported sale of the Stock  shall
have occurred on such date, on the next preceding date on which there was such a
reported  sale; or  (ii) if the  Stock is not  listed for trading  on a national
securities exchange or authorized for  quotation on NASDAQ/NMS, the closing  bid
price  as reported by  the National Association  of Securities Dealers Automated
Quotation System ("NASDAQ"), or  if no such prices  shall have been so  reported
for  such  date,  on the  next  preceding date  for  which such  prices  were so
reported; or  (iii)  if the  Stock  is not  listed  for trading  on  a  national
securities exchange or authorized for quotation on NASDAQ, the last reported bid
price  published  in  the "pink  sheets"  or  displayed on  the  NASD Electronic
Bulletin Board, as  the case  may be; or  (iv) if  the Stock is  not listed  for
trading on a national securities exchange, or is not authorized for quotation on
NASDAQ/NMS  or NASDAQ, or is not published  in the "pink sheets" or displayed on
the NASD  Electronic Bulletin  Board, the  Fair  Market Value  of the  Stock  as
determined in good faith by the Committee.
 
    2.14    OUTSTANDING STOCK  means, at  any time,  the issued  and outstanding
Stock.
 
    2.15  PARTICIPANT means  any person selected by  the Committee, pursuant  to
Section 3.02, to participate under the Plan.
 
    2.16   PLAN means the Polaris Industries Inc. 1996 Restricted Stock Plan, as
the same may be amended from time to time.
 
    2.17   RESTRICTED STOCK  means  shares of  Stock  awarded to  a  Participant
subject to restrictions as described in Article V.
 
                                      A-2
<PAGE>
    2.18    STOCK means  the common  stock, par  value $0.01  per share,  of the
Corporation.
 
ARTICLE III.  ADMINISTRATION AND PARTICIPATION
 
    3.01  ADMINISTRATION.  The Plan shall be administered by the Committee which
shall have exclusive and final  authority and discretion in each  determination,
interpretation  or other  action affecting  the Plan  and its  Participants. The
Committee shall have the sole and absolute authority and discretion to interpret
the Plan, to establish and modify administrative rules for the Plan, to  select,
in accordance with Section 3.02, the persons who will be Participants hereunder,
to  impose, in accordance with Section 5.01, such conditions and restrictions as
it determines appropriate and  to take such other  actions and makes such  other
determinations  in  connection  with  the  Plan  as  it  may  deem  necessary or
advisable.
 
    3.02  DESIGNATION OF PARTICIPANTS.   Participants in the Plan shall be  such
employees  of the Corporation and its subsidiaries as the Committee, in its sole
discretion, may designate.  The Committee's  designation of  a Participant  with
respect  to any  Plan Year  shall not  require the  Committee to  designate such
person as a Participant with respect to any other Plan Year. The Committee shall
consider such factors as it deems pertinent in selecting Participants.
 
ARTICLE IV.  STOCK ISSUABLE UNDER THE PLAN
 
    4.01   NUMBER  OF SHARES  OF  STOCK ISSUABLE.    Subject to  adjustments  as
provided  in Section 6.03, the  maximum number of shares  of Stock available for
issuance under the Plan shall be 500,000. The Stock to be offered under the Plan
shall be  authorized  and  unissued  Stock,  or  Stock  which  shall  have  been
reacquired by the Corporation and held in its treasury. In any calendar year, no
Participant  shall receive awards in excess  of 250,000 shares of Stock, subject
to adjustment as provided in Section 6.03.
 
    4.02  SHARES  SUBJECT TO TERMINATED  AWARDS.  Shares  of Stock forfeited  as
provided in Section 5.02 may again be issued under the Plan.
 
ARTICLE V.  RESTRICTED STOCK
 
    5.01   RESTRICTED STOCK AWARDS.  The  Committee may grant to any Participant
an award of Restricted Stock in respect  of such number of shares of Stock,  and
subject to such terms and conditions relating to forfeitability and restrictions
on  delivery and  transfer (whether based  on performance  standards, periods of
service or otherwise), as the Committee shall determine in its sole  discretion.
The  terms of all  such Restricted Stock awards  shall be set  forth in an Award
Agreement between the Corporation and  the Participant which shall contain  such
provisions,  not  inconsistent with  this Plan,  as shall  be determined  by the
Committee.
 
        (a)  ISSUANCE  OF RESTRICTED STOCK.   As soon  as practicable after  the
    Date  of  Grant  of Restricted  Stock,  the  Corporation shall  cause  to be
    transferred on the books of the  Corporation shares of Stock, registered  on
    behalf  of the Participant, evidencing such Restricted Stock, but subject to
    forfeiture to the Corporation retroactive to  the Date of Grant if an  Award
    Agreement  delivered to the  Participant by the  Corporation with respect to
    the Restricted Stock  is not  duly executed  by the  Participant and  timely
    returned  to  the Corporation.  Unless  the Committee  determines otherwise,
    until the lapse  or release of  all restrictions applicable  to an award  of
    Restricted  Stock, the stock certificates representing such Restricted Stock
    shall be held in custody by the Corporation or its designee.
 
        (b)   SHAREHOLDER  RIGHTS.   Beginning  on  the  Date of  Grant  of  the
    Restricted Stock and subject to execution of the Award Agreement as provided
    in  Section  5.01(a),  the Participant  shall  become a  shareholder  of the
    Corporation with respect  to all Stock  subject to the  Award Agreement  and
    shall  have all of the  rights of a shareholder,  including, but not limited
    to, the right  to vote such  Stock and  the right to  receive dividends  and
    other distributions paid with respect to such Stock; provided, however, that
    any  Stock  distributed  as a  dividend  or  otherwise with  respect  to any
    Restricted Stock as to which the  restrictions have not yet lapsed shall  be
    subject  to the same restrictions as such Restricted Stock and shall be held
    as prescribed in Section 5.01(a).
 
                                      A-3
<PAGE>
        (c)  RESTRICTION ON TRANSFERABILITY.   None of the Restricted Stock  may
    be  assigned, transferred  (other than  by will or  the laws  of descent and
    distribution), pledged,  sold or  otherwise disposed  of prior  to lapse  or
    release of the restrictions applicable thereto.
 
        (d)  DELIVERY OF STOCK UPON RELEASE OF RESTRICTIONS.  Upon expiration or
    earlier  termination of the forfeiture period  without a forfeiture, and the
    satisfaction of  or release  from  any other  conditions prescribed  by  the
    Committee,  the restrictions applicable to the Restricted Stock shall lapse.
    As  promptly  as  administratively  feasible  thereafter,  subject  to   the
    requirements   of  Section  6.02,  the  Corporation  shall  deliver  to  the
    Participant or, in  case of  the Participant's death,  to the  Participant's
    legal  representatives, one or  more stock certificates  for the appropriate
    number of shares  of Stock, free  of all such  restrictions, except for  any
    restrictions that may be imposed by law.
 
    5.02  TERMS OF RESTRICTED STOCK.
 
        (a)   FORFEITURE OF  RESTRICTED STOCK.  Subject  to Section 5.02(b), all
    Restricted Stock shall be forfeited and returned to the Corporation and  all
    rights  of the Participant with respect to such Restricted Stock shall cease
    and terminate  in  their  entirety  if  during  the  forfeiture  period  the
    employment  of  the  Participant  with the  Corporation  and  its affiliates
    terminates for  any reason.  The Committee,  in its  sole discretion,  shall
    establish  the forfeiture period for each grant of Restricted Stock, and may
    provide for the forfeiture period to lapse in installments.  Notwithstanding
    the  foregoing,  in the  event of  the  discharge by  the Corporation  or an
    affiliate of a Participant without  Cause or termination of a  Participant's
    employment  by reason  of death,  Disability or  retirement pursuant  to the
    retirement policy  of  the  Corporation  or  an  affiliate,  all  forfeiture
    restrictions  imposed on Restricted Stock shall immediately and fully lapse.
    In addition, upon  the occurrence  of a  Change in  Control, all  forfeiture
    restrictions imposed on Restricted Stock shall immediately and fully lapse.
 
        (b)  WAIVER OF FORFEITURE PERIOD.  Notwithstanding anything contained in
    this  Article V to the contrary, the  Committee may, in its sole discretion,
    waive the  forfeiture conditions  set  forth in  any Award  Agreement  under
    appropriate   circumstances  and  subject  to   such  terms  and  conditions
    (including forfeiture of a proportionate number of the shares of  Restricted
    Stock)  as the Committee may deem appropriate, provided that the Participant
    shall at that time have completed at least one year of employment after  the
    Date of Grant.
 
ARTICLE VI.  MISCELLANEOUS
 
    6.01   LIMITATIONS ON  TRANSFER.  The  rights and interest  of a Participant
under the Plan may not be assigned or transferred other than by will or the laws
of descent and  distribution. During  the lifetime  of a  Participant, only  the
Participant personally may exercise rights under the Plan.
 
    6.02   TAXES.   The  Corporation shall  be entitled  to withhold  (or secure
payment from  the  Participant  in  lieu  of  withholding)  the  amount  of  any
withholding  or  other  tax  required by  law  to  be withheld  or  paid  by the
Corporation with respect to any Stock issuable under this Plan, or with  respect
to any income recognized upon the lapse of restrictions applicable to Restricted
Stock,  and  the Corporation  may defer  issuance of  Stock hereunder  until and
unless indemnified to its satisfaction against  any liability for any such  tax.
The  amount  of such  withholding  or tax  payment  shall be  determined  by the
Committee or its delegate and shall be  payable by the Participant at such  time
as  the  Committee  determines.  The Committee  shall  prescribe  in  each Award
Agreement one or  more methods  by which the  Participant will  be permitted  to
satisfy  his  or  her tax  withholding  obligation, which  methods  may include,
without limitation, the payment  of cash by the  Participant to the  Corporation
and  the tendering of previously acquired shares of Stock of the Participant, or
the withholding, at the appropriate time, of shares of Stock otherwise  issuable
to  the Participant, in a number sufficient, based upon the Fair Market Value of
such Stock, to satisfy such tax withholding requirements. The Committee shall be
authorized, in  its sole  discretion,  to establish  such rules  and  procedures
relating  to any such withholding methods  as it deems necessary or appropriate,
including, without limitation,
 
                                      A-4
<PAGE>
rules and procedures relating  to elections by Participants  who are subject  to
the  provisions of  Section 16 of  the Exchange  Act to tender  Stock have Stock
withheld to meet such tax withholding obligations.
 
    6.03  ADJUSTMENTS TO REFLECT CAPITAL CHANGES.  The amount and kind of  Stock
available  for issuance under the Plan and the  limit on the number of shares of
Stock in respect of which awards may be made to any Participant in any  calendar
year shall be appropriately adjusted to reflect any stock dividend, stock split,
combination  or exchange  of shares,  merger, consolidation  or other  change in
capitalization with a similar  substantive effect upon  the Plan. The  Committee
shall  have the power and sole discretion  to determine the nature and amount of
the adjustment, if any, to be made pursuant to this Section 6.03.
 
    6.04  NO  RIGHT TO  AWARD; NO  RIGHT TO EMPLOYMENT.   No  employee or  other
person  shall  have any  claim of  right to  be permitted  to participate  or be
granted an  award  under  this Plan.  Neither  the  Plan nor  any  action  taken
hereunder  shall be construed as giving any employee any right to be retained in
the employ of the Corporation.
 
    6.05  AWARDS NOT  INCLUDABLE FOR BENEFIT PURPOSES.   Income recognized by  a
Participant  pursuant to the provisions of the Plan shall not be included in the
determination of benefits under any employee pension benefit plan (as such  term
is  defined in Section  3(2) of the  Employee Retirement Income  Security Act of
1974) or group insurance  or other benefit plans  applicable to the  Participant
which  are maintained by  the Corporation, except  as may be  provided under the
terms of such plans or determined by resolution of the Board.
 
    6.06  GOVERNING LAW.  The Plan and all determinations made and actions taken
pursuant to the Plan  shall be governed  by the laws of  the State of  Minnesota
other  than the conflict of laws provisions of such laws, and shall be construed
in accordance therewith.
 
    6.07   NO STRICT  CONSTRUCTION.   No rule  of strict  construction shall  be
implied  against  the Corporation,  the Committee,  or any  other person  in the
interpretation of any of the terms of the Plan, any award granted under the Plan
or any rule or procedure established by the Committee.
 
    6.08  CAPTIONS.   The captions (i.e., all  Section and subsection  headings)
used in the Plan are for convenience only, do not constitute a part of the Plan,
and  shall  not  be deemed  to  limit, characterize  or  affect in  any  way any
provisions of the Plan, and all provisions of the Plan shall be construed as  if
no captions had been used in the Plan.
 
    6.09  SEVERABILITY.  Whenever possible, each provision in the Plan and every
Award Agreement shall be interpreted in such manner as to be effective and valid
under  applicable law, but if  any provision of the  Plan or any Award Agreement
shall be held to be prohibited by or invalid under applicable law, then (a) such
provision shall be deemed amended to accomplish the objectives of the  provision
as  originally written to the fullest extent  permitted by law and (b) all other
provisions of the Plan and every Award Agreement shall remain in full force  and
effect.
 
    6.10  LEGENDS.  All certificates for Stock delivered under the Plan shall be
subject  to such  transfer restrictions  set forth  in the  Plan and  such other
restrictions as the Committee  may deem advisable  under the rules,  regulations
and  other requirements  of the  Securities and  Exchange Commission,  any stock
exchange upon which the Stock is then listed and any applicable federal or state
securities law, and the Committee may cause  a legend or legends to be  endorsed
on any such certificates making appropriate references to such restrictions.
 
    6.11  AMENDMENT AND TERMINATION.
 
        (a)   AMENDMENT.  The  Board shall have complete  power and authority to
    amend the  Plan  at any  time  it is  deemed  necessary or  appropriate.  No
    termination  or  amendment  of the  Plan  may,  without the  consent  of the
    Participant  to  whom  any  award   shall  theretofore  have  been   granted
 
                                      A-5
<PAGE>
    under  the Plan,  adversely affect the  right of such  individual under such
    award; provided, however, that  the Committee may,  in its sole  discretion,
    make such provision in the Award Agreement for amendments which, in its sole
    discretion, it deems appropriate.
 
        (b)   TERMINATION.   The  Board shall  have the  right and  the power to
    terminate the Plan at  any time. Unless sooner  terminated by action of  the
    Board, the Plan shall automatically terminate, without further action of the
    Board  or the  Corporation's shareholders, on  the tenth  anniversary of the
    Effective Date.  No  award  shall  be  granted  under  the  Plan  after  the
    termination  of the Plan, but the termination of the Plan shall not have any
    other effect and any award outstanding at the time of the termination of the
    Plan shall continue in effect  in accordance with its  terms as if the  Plan
    has not terminated.
 
                                      A-6
<PAGE>
                            POLARIS INDUSTRIES INC.
                             1225 HIGHWAY 169 NORTH
                          MINNEAPOLIS, MINNESOTA 55441
 
          THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS
 
    The  undersigned hereby appoints W. Hall  Wendel, Jr. and John H. Grunewald,
and each of them, as Proxies, each with the power to appoint his substitute, and
hereby authorizes such Proxies  to represent and to  vote, as designated  below,
all  the shares of Common Stock, $.01  par value of Polaris Industries Inc. held
of record  by the  undersigned  on March  15, 1996,  at  the Annual  Meeting  of
Shareholders  to be held  on May 9,  1996, or any  postponements or adjournments
thereof.
 
 1.  ELECTION OF        / /  FOR all nominees listed      / /  WITHHOLD
     DIRECTORS          below (except as marked to the    AUTHORITY to vote for
                        contrary below)                   all nominees below
(INSTRUCTIONS: TO WITHHOLD AUTHORITY TO  VOTE FOR ANY INDIVIDUAL NOMINEE,  WRITE
THE NOMINEE'S NAME IN THE SPACE PROVIDED BELOW)
- --------------------------------------------------------------------------------
               Beverly F. Dolan                     Robert S. Moe
All  nominees to  serve for a  term of three  years expiring at  the 1999 Annual
Meeting of Shareholders.
 2.  PROPOSAL TO APPROVE THE POLARIS INDUSTRIES INC. 1996 RESTRICTED STOCK PLAN.
              / /  FOR            / /  AGAINST            / /  ABSTAIN
 
    The Proxies are authorized to vote in their discretion with respect to other
matters which may come before the meeting.
 
                          (CONTINUED ON REVERSE SIDE)
<PAGE>
                          (CONTINUED FROM OTHER SIDE)
 
    THIS PROXY, WHEN  PROPERLY EXECUTED, WILL  BE VOTED IN  THE MANNER  DIRECTED
HEREIN  BY THE UNDERSIGNED SHAREHOLDER. IF NO DIRECTION IS MADE, THIS PROXY WILL
BE VOTED FOR PROPOSALS 1 AND 2.
 
    Please sign exactly  as name appears  below. When shares  are held by  joint
tenants,  both should sign.  When signing as  attorney, executor, administrator,
trustee or guardian, please  give full title as  such. If a corporation,  please
sign  in full  corporate name  by President  or other  authorized officer.  If a
partnership, please sign in partnership name by authorized person.
 
                                                --------------------------------
                                                Signature
 
                                                --------------------------------
                                                Signature if held jointly
 
                                                Dated:
                                                --------------------------------
 
               PLEASE MARK, SIGN, DATE AND RETURN THE PROXY CARD
                      PROMPTLY USING THE ENCLOSED ENVELOPE


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