WHAT A WORLD INC/DE/
NT 10-Q, 1997-09-16
RETAIL STORES, NEC
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                                                        SEC File Number: 0-25002
                                                          Cusip Nos. 962433 10 8
                                                                 and 962433 11 6

                                     FORM 12b-25

                       U.S. SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549

                             NOTIFICATION OF LATE FILING

                                     (Check One)

[ ] Form 10-K and Form 10-KSB   [ ] Form 11-K   [ ] Form 20-F
                    [X] Form 10-Q and Form 10-QSB   [ ] Form N-SAR
                          For Period Ended:  August 2, 1997

                          [ ] Transition Report on Form 10-K
                          [ ] Transition Report on Form 20-F
                          [ ] Transition Report on Form 11-K
                          [ ] Transition Report on Form 10-Q
                         [ ] Transition Report on Form N-SAR
                   For the Transition Period Ended:  N/A              
                                                     -----------------

                                                                  
- -----------------------------------------------------------------------

    Nothing in this Form shall be construed to imply that the Commission has
    verified any information contained herein.
                                                                 
- -----------------------------------------------------------------------

    If the notification relates to a portion of the filing checked above,
    identify the Item(s) to which the notification relates:                     
                                                            -------------------
             
    ---------

PART I - REGISTRANT INFORMATION

    Full Name of Registrant:   WHAT A WORLD!, INC.  
                             -----------------------
    Former name if applicable: N/A                             
                               --------------------------------

    Address of Principal
    Executive Office (Street and Number): P.O. BOX 20125         
                                          -----------------------
                                         TAMPA, FLORIDA  33622  
                                         -----------------------

PART II - RULES 12B-25(B) AND (C)

    If the subject report could not be filed without unreasonable effort or
    expense and the registrant seeks relief pursuant to Rule 12b-25(b), the
    following should be completed.  (Check box if appropriate)

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[X] (a)  The reasons described in reasonable detail in Part III of this form
         could not be eliminated without unreasonable effort or expense;

[X] (b)  The subject annual report, semi-annual report, transition report on
         Form 10-K[SB], Form 20-F, Form 11-K or Form N-SAR, or portion thereof,
         will be filed on or before the fifteenth calendar day following the
         prescribed due date; or the subject quarterly report or transition
         report on Form 10-Q[SB], or portion thereof, will be filed on or
         before the fifth calendar day following the prescribed due date; and

[ ] (c)  The accountant's statement or other exhibit required by Rule 12b-25(c)
         has been attached if applicable.


PART III - NARRATIVE

    State below in reasonable detail the reasons why the Form 10-K[SB],
    20-F, 11-K, 10-Q[SB], N-SAR or the transition report or portion
    thereof, could not be filed within the prescribed time period.

    On May 22, 1997, the Registrant consummated the sale of substantially all
of its operating assets.  Since the consummation of such transaction, the
Registrant has significantly reduced its staff and presently has only one
employee, its Chief Financial Officer, who renders services to the 
Company only on a part-time basis.  As a result of the foregoing, 
the Registrant has been unable to compile all financial and other 
information needed for completion of the Form 10-QSB and review of the
Form by Registrant's Board of Directors by September 16, 1997.


PART IV - OTHER INFORMATION

(1) Name and telephone number of person to contact in regard to this
    notification:

    BRIAN S. LAPPIN               (813)          577-9366     
    ----------------------------------------------------------------
    (Name)                       (Area Code)      (Telephone Number)

(2) Have all other periodic reports required under Section 13 of 15(d) of the
    Securities Exchange Act of 1934 or Section 30 of the Investment Company Act
    of 1940 during the preceding 12 months (or for such shorter period that the
    registrant was required to file such report(s) been filed?  If the answer
    is no, identify report(s).  [X] Yes  [ ] No

(3) Is it anticipated that any significant change in results of operations from
    the corresponding period for the last fiscal 

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    year will be reflected by the earnings statements to be included in the
    subject report or portion thereof?
    [X] Yes    [ ] No

    Explanation of the anticipated change:

    As described above, the Registrant consummated the sale of substantially 
all of its operating assets on May 22, 1997.  As a result of the sale, and 
the discontinuance of the Company's specialty retail operations, the 
Company's operating expenses have been reduced substantially. The winding up 
of the Company's business resulted in recognition of certain one-time income 
items for the quarter.  Combining the effect of these items with the reduced 
operating expenses will likely cause the Company's results of operations for 
the quarter ended August 2, 1997 to be improved over the results of 
operations from the corresponding period of the last fiscal year. The Company 
is in the process of determining the amount of such change in its results of 
operations.  The Company believes that the results of operations for the 
quarter ended August 2, 1997 will not be indicative of results for any future 
interim or annual period.

                                   WHAT A WORLD!, INC.                
                ------------------------------------------------------
                     (Name of Registrant as specified in charter)

has caused this notification to be signed on its behalf by the undersigned
thereunto duly authorized.



Date:  September 16, 1997              /s/ Brian S. Lappin              
                                       ---------------------------------
                                       Brian S. Lappin
                                       Vice President-Finance


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