WHAT A WORLD INC/DE/
DEFR14A, 1997-05-02
RETAIL STORES, NEC
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                            SCHEDULE 14A INFORMATION

                Proxy Statement Pursuant to Section 14(a) of the
                         Securities Exchange Act of 1934

Filed by the Registrant [X] 
Filed by a Party other than the Registrant [ ]

Check the appropriate box:

[ ] Preliminary Proxy Statement
[ ] Confidential, for Use of the Commission Only (as permitted by Rule
    14a-6(e)(2)) 
[X] Definitive Proxy Statement 
[ ] Definitive Additional Materials 
[ ] Soliciting Material Pursuant to ss.240.14a-11(c) or ss.240.14a-12


                               WHAT A WORLD!, INC.
                ------------------------------------------------
                (Name of Registrant as Specified in Its Charter)


     -----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):

[ ] No fee required.
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

                                       N/A

     (2)  Aggregate number of securities to which transaction applies:

                                       N/A

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):
                       One fiftieth of one percent (0.02%) of $600,000
<PAGE>

     (4)  Proposed maximum aggregate value of transaction: N/A

     (5)  Total fee paid: $120.00

[X] Fee paid previously with preliminary materials:


[ ]                                     Check box if any part of the fee is
                                        offset as provided by Exchange Act Rule
                                        0-11(a)(2) and identify the filing for
                                        which the offsetting fee was paid
                                        previously. Identify the previous filing
                                        by registration statement number, or the
                                        Form or Schedule and the date of its
                                        filing:

     (1)  Amount Previously Paid:

     (2)  Form, Schedule or Registration Statement No.:

     (3)  Filing Party:

     (4)  Date Filed:
<PAGE>

                                                      REVISED PRELIMINARY COPY
                                                      -------------------------

                               WHAT A WORLD!, INC.
                           10901-B Roosevelt Boulevard
                                    Suite 100
                          St. Petersburg, Florida 33716
                     
                                -----------------

                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS

                                -----------------

                                  May 22, 1997

To the Stockholders:

          NOTICE IS HEREBY GIVEN that a Special Meeting (the "Meeting") of
Stockholders of WHAT A WORLD!, INC. (the "Company"), a Delaware corporation,
will be held at the offices of the Company, 10901-B Roosevelt Boulevard, St.
Petersburg, Florida, on May 22, 1997, at 9:00 a.m. (local time) for the
following purpose:

          1. To consider and vote on a proposed resolution in favor of the sale
of substantially all of the operating assets of the Company, as described in the
attached proxy statement.

          2. To transact such other business as may properly come before the
Meeting or any adjournment thereof.

          All the above matters are more fully described in the accompanying
proxy statement. Under the General Corporation Law of the State of Delaware,
stockholders do not have appraisal rights in connection with the sale described
therein.

          The Board of Directors has fixed April 4, 1997, as the record date for
the determination of the stockholders entitled to notice of, and to vote at, the
Meeting, or any adjournment or postponement thereof; and only shareholders of
record at the close of business on that date are entitled to notice of and to
vote at the Meeting.

          THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE STOCKHOLDERS
ADOPT THE PROPOSED RESOLUTION AUTHORIZING THE SALE OF SUBSTANTIALLY ALL THE
OPERATING ASSETS OF THE COMPANY.

          By order of the Board of Directors,

                  DAVID B. CORNSTEIN              DAVID F. MILLER
                  Chairman of the Board           President and Secretary

St. Petersburg, Florida
May 2, 1997

WHETHER OR NOT YOU PLAN TO ATTEND THIS MEETING, PLEASE DATE AND SIGN THE
ENCLOSED PROXY CARD AND RETURN IT IN THE ENVELOPE PROVIDED. YOU MAY REVOKE YOUR
PROXY AT ANY TIME PRIOR TO ITS EXERCISE BY SENDING WRITTEN NOTICE OF REVOCATION
TO THE SECRETARY OF THE COMPANY PRIOR TO THE MEETING OR BY ATTENDING THE MEETING
AND VOTING YOUR SHARES IN PERSON.
<PAGE>

                               WHAT A WORLD!, INC.
                           10901-B Roosevelt Boulevard
                                    Suite 100
                          St. Petersburg, Florida 33716

                               -------------------

                                 PROXY STATEMENT

                               -------------------

      This proxy statement and accompanying form of proxy are being furnished in
connection with the solicitation of proxies by the Board of Directors of What A
World!, Inc., a Delaware corporation (the "Company" or "WAW'), for use at the
Company's Special Meeting of Stockholders to be held on May 22, 1997, at 9:00
a.m. (local time) at the offices of the Company, 10901-B Roosevelt Boulevard,
St. Petersburg, Florida, or any adjournment or postponement thereof (the
"Meeting"). Copies of this proxy statement, the attached Notice of Special
Meeting of Stockholders and the enclosed form of proxy were first mailed to the
Company's stockholders on or about May 2, 1997.

      The Proposal. At the Meeting, the Company's stockholders will consider and
vote upon a proposed resolution (the "Proposal") in favor of the sale of
substantially all of the Company's operating assets. A vote in favor of the
Proposal shall be deemed to be a vote of approval or ratification of: (A) the
Asset Purchase Agreement dated as of March 7, 1997 (the "Sale Agreement"),
between the Company and Natural Wonders, Inc. (the "Buyer" or "Natural
Wonders"), and the agreements related thereto, and (B) the sale (the "Sale") of
substantially all the assets of the Company, for an aggregate cash consideration
of $500,000, subject to adjustment, plus the assumption of certain liabilities,
as contemplated by the Sale Agreement, all as more fully described herein. A
copy of the Sale Agreement is attached to this proxy statement as Appendix A and
incorporated herein by reference. The stockholders of the Company will not have
an opportunity to vote separately on the sale of assets and the change in the
nature of the business of the Company. Consequently, a vote in favor of the Sale
will effectively constitute a vote in favor of changing the nature of the
business of the Company. (See, "Business of the Company following the Sale").

      Approval by the Board. The Company's Board of Directors has unanimously
approved, and recommends that the Company's stockholders approve the Proposal
and approve or ratify the Sale Agreement, the other agreements related thereto
and the Sale (collectively, the "Sale Transaction").

      Voting of Proxies. A proxy in the accompanying form, which is properly
executed, duly returned to the Secretary of the Company and not revoked, will be
voted in accordance with the instructions contained in the proxy. If no
instructions are given with respect to any matter specified in the Notice of
Special Meeting to be acted upon at the Meeting, the proxies named therein will
vote the shares represented thereby FOR the Proposal relating to the Sale
Transaction. The Board of Directors currently knows of no other business that
will be presented for consideration at the Meeting. Each stockholder who has
executed a proxy and returned it to the Secretary of the Company may revoke the
proxy by notice in writing to the Secretary of the Company, or by attending the
Meeting in person and requesting the return of the proxy, in either case at any
time prior to the voting of the proxy. Presence at the Meeting does not itself
revoke the proxy. In addition, any later dated proxies returned on a timely
basis would revoke proxies submitted prior thereto.


                                        1
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      Solicitation of Proxies. PROXIES ARE BEING SOLICITED BY AND ON BEHALF OF
THE COMPANY. Costs of the solicitation will be borne by the Company. In addition
to solicitation by the use of mails, proxies may be solicited by directors,
officers and employees of the Company in person or by telephone, facsimile
transmission or other means of communication. Such directors, officers and
employees of the Company will not be additionally compensated, but will be
reimbursed for out-of-pocket expenses in connection with such solicitation.
Arrangements will also be made with brokers and dealers, custodians, nominees
and fiduciaries to assist the Company in the solicitation of proxies, including
for forwarding of proxy materials to beneficial owners of common stock held of
record by such persons, and the Company will reimburse such brokers, dealers,
custodians, nominees and fiduciaries for reasonable expenses incurred in
connection therewith but will not otherwise compensate such persons.

      The close of business on April 4, 1997, has been fixed as the record date
(the "Record Date") for determining the stockholders entitled to notice of and
to vote at the Meeting. As of the Record Date, there were 2,118,125 shares of
the common stock of the Company, $0.01 par value per share (the "Common Stock")
issued and outstanding and entitled to vote.

      Shares Entitled to Vote. Each share of Common Stock entitles the holder
thereof to one vote. A majority of the shares of Common Stock issued,
outstanding and entitled to vote at the Meeting, present in person or
represented by proxy, shall constitute a quorum. Abstentions and broker
non-votes are counted as present in determining whether the quorum requirement
is satisfied.

      Vote Required. The affirmative vote of the holders of a majority of the
shares of Common Stock issued and outstanding will be necessary for the approval
of the Proposal relating to the Sale Transaction. Abstentions and broker
non-votes will be counted as votes against the Proposal relating to the Sale
Transaction. A broker non-vote occurs when a nominee holding shares for a
beneficial owner does not vote on a proposal because the nominee does not have
discretionary voting power and has not received instructions from the beneficial
owner.

      Shares Committed. David B. Cornstein, the Chairman of the Board of the
Company, David F. Miller, the President and Secretary of the Company, and Edward
J. Munley, former President of the Company, have agreed to vote their respective
shares of Common Stock in favor of the approval of the Proposal relating to the
Sale Transaction. Messrs. Cornstein, Miller and Munley represent in the
aggregate approximately 54.3% of the issued and outstanding shares of Common
Stock. Accordingly, the affirmative vote of Messrs. Cornstein, Miller and Munley
will be sufficient to approve such Proposal. No action on the part of any other
stockholder will be required to approve the Proposal relating to the Sale
Transaction. See "The Sale Transaction--Terms of the Sale Agreement."

      No Appraisal Rights. Under the General Corporation Law of the State of
Delaware, stockholders of the Company do not have appraisal rights in connection
with the Sale.

      THIS PROXY STATEMENT INCORPORATES DOCUMENTS BY REFERENCE WHICH ARE NOT
PRESENTED HEREIN OR DELIVERED HEREWITH. THESE DOCUMENTS ARE AVAILABLE UPON
REQUEST FROM WHAT A WORLD!, INC., 10901-B ROOSEVELT BOULEVARD, SUITE 100, ST.
PETERSBURG, FLORIDA 33716, ATTENTION OF DAVID F. MILLER, PRESIDENT AND SECRETARY
(TELEPHONE NUMBER (813) 577-9366). IN ORDER TO ENSURE TIMELY DELIVERY OF SUCH
DOCUMENTS, ANY REQUEST SHOULD BE DELIVERED TO MR. MILLER BY NO LATER THAN
MAY 9, 1997.


                                        2
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                                   SUMMARY

      The following is a summary, is not complete and is qualified in its
entirety by reference to the more detailed information set forth elsewhere in
this proxy statement, including the appendices hereto, which stockholders are
urged to read in its entirety. Certain capitalized terms used in this summary
are defined elsewhere in this proxy statement.

                                   The Meeting

Time, Place, and Purpose

      The Special Meeting will be held at 10:00 a.m. (local time) on May 23,
1997, at the offices of the Company, 10901-B Roosevelt Boulevard, St.
Petersburg, Florida, to vote upon the Proposal and to approve the Sale
Transaction and to transact such other business as may properly come before the
Meeting or any adjournment thereof.

Required Vote

      Approval of a majority of the 2,118,125 shares of Common Stock outstanding
on the Record Date has been established as a requirement for the approval of the
Sale Transaction in order to comply with the provisions of Section 271 of the
Delaware General Corporation Law which requires such approval for the sale of
all or substantially all of a corporation's assets. David B. Cornstein, the
Chairman of the Board of the Company, David F. Miller, the President and
Secretary of the Company, and Edward J. Munley, former President of the Company,
have agreed to vote their respective shares of Common Stock in favor of the
approval of the Proposal and of the Sale Transaction. Messrs. Cornstein, Miller
and Munley represent in the aggregate approximately 54.3% of the issued and
outstanding shares of Common Stock. Accordingly, the affirmative vote of Messrs.
Cornstein, Miller and Munley will be sufficient to approve such Proposal. No
action on the part of any other stockholder will be required to approve the
Proposal relating to the Sale Transaction. See "The Meeting -- Quorum and Shares
Entitled to Vote, Vote Required and Shares Committed." The holders of a majority
of such shares, present in person or represented by proxy, shall constitute a
quorum at the Meeting.

Recommendation

      The Board of Directors believes that the Sale Transaction is in the best
interest of, and is fair to, the Company and its stockholders. The Board of
Directors unanimously recommends that stockholders vote FOR approval of the Sale
Transaction. See "The Sale Transaction - Recommendation of the Board of
Directors."

                              The Sale Transaction

Terms of the Sale

      Pursuant to the terms of the Sale Agreement, the Buyer has agreed to pay
$500,000 in cash, subject to adjustment, and to assume certain liabilities of
the Company relating to the assets and business to be transferred. For a more
particular description of the Sale Agreement and the assets and liabilities to
be transferred to, and assumed by, the Buyer and to be retained by the Company,
see "The Sale Transaction Terms of the Sale Agreement, Management Agreement and
Related Agreements."

      Consummation of the Sale is subject to the satisfaction of a number of
conditions, including obtaining the approval of the stockholders of the Company.
See "The Sale Transaction - Terms of the Sale Agreement."
================================================================================


                                     3
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================================================================================
Reasons for the Sale

      The Board of Directors unanimously approved the proposed Sale Transaction,
and recommends that stockholders approve the proposed Sale Transaction, for the
reasons discussed below under "The Sale Transaction - Background of the Sale," 
" -- The Company's Reason for the Sale," " -- Possible Disadvantages to the 
Sale," and " -- Recommendation of the Board of Directors."

Conduct of Business after the Sale; Use of Proceeds

      As a result of the Sale, substantially all of the Company's assets will be
sold, its liabilities and obligations will be repaid and the Company will become
an acquisition company. The Company will be transformed to serve as a vehicle to
effect acquisitions, whether by merger, exchange of capital stock, acquisition
of assets or other similar business combination (a "Business Combination"), of
or with an operating business (an "Acquired Business"). The business objective
of the transformed Company (hereinafter, "Post-Sale WAW") will be to effect a
Business Combination with an Acquired Business which Post-Sale WAW believes has
significant growth potential. Post-Sale WAW intends to utilize its remaining
cash, equity, debt or a combination thereof in effecting a Business Combination.
See "Business of the Company Following the Sale".

      The Company plans to use the cash proceeds from the Sale to repay debt,
fund transactional expenses and pay ongoing general and administrative costs.
The Company may use the remainder of the net proceeds, if any, for general
corporate purposes and to seek acquisition candidates.

Potential Effect of Sale upon Holders of Common Stock

      As the Company has had to date (and, it is anticipated, will have for the
foreseeable future) no earnings, stockholders will receive no dividends for some
time, if at all. There can be no assurance that stockholders will receive any
payments as a result of the Sale or upon the liquidation or reorganization of
the Company.

Accounting Treatment of the Sale

      For accounting purposes, the Sale will be presented as discontinued
operations in the first quarter of Fiscal 1997 and will result in a loss to the
Company of approximately $868,000. In addition, during the period February 2,
1997, through March 9, 1997, the Company operated its business consistent with
its past practices and incurred net operating losses of approximately $231,000
during such period. The Company will be liable for a maximum closing penalty of
$45,000, pursuant to the Sale Agreement, if the closing occurs between April 15,
1997, and May 31, 1997. The Company will be reimbursed for up to $100,000 of
reimbursable and documented legal costs and expenses relating to the Sale
Agreement. The Company also expects to incur approximately $100,000 of
nonreimbursable legal costs and other expenses relating to the sale transaction
subsequent to February 1, 1997. See "Unaudited Pro Forma Financial Information."

Federal Income Tax Consequences of the Sale

      The Sale will be reported as a sale of assets for federal income tax
purposes. See "The Sale Transaction - Federal Income Tax Consequences of the
Sale" and "Unaudited Pro Forma Financial Information". 

Pro Forma Financial Information

      See "Unaudited Pro Forma Financial Information" for certain pro forma
financial information with respect to the Sale Transaction.
================================================================================


                                     4
<PAGE>

No Dissenters' Rights of Appraisal

      Under the General Corporation Law of the State of Delaware, stockholders
of the Company do not have appraisal rights in connection with the Sale. See
"Business Plan for the Post-Sale WAW - Absence of Dissenters' Rights of
Appraisal."

                              AVAILABLE INFORMATION

      The Company is subject to the information requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements (if required) and other information
with the Securities and Exchange Commission (the "Commission"). The reports,
proxy statements and other information filed by the Company with the Commission
may be inspected and copied at the public reference facilities maintained by the
Commission at Judiciary Plaza, Room 1024, 450 Fifth Street, N.W., Washington,
D.C. 20549, and at the Commission's Regional Offices at 7 World Trade Center,
13th Floor, New York, New York 10048, and Northwestern Atrium Center, 500 West
Madison Street, Suite 1400, Chicago, Illinois 60661. Copies of such material can
also be obtained at prescribed rates from the Public Reference Section of the
Commission at 450 Fifth Street, N.W., Washington, D.C. 20549.

                       DOCUMENTS INCORPORATED BY REFERENCE

      The following documents previously filed by the Company with the
Commission pursuant to the Securities Exchange Act of 1934 are incorporated by
reference into this document;

      (1)   The Company's Annual Report on Form 10-KSB for the fiscal year ended
            February 3, 1996;

      (2)   The Company's Quarterly Report on Form 10-QSB for the three months
            ended May 4, 1996;

      (3)   The Company's Quarterly Report on Form 10-QSB for the three months
            ended August 3, 1996;

      (4)   The Company's Quarterly Report on Form 10-QSB for the three months
            ended November 2, 1996;

      (5)   The Company's Current Report on Form 8-K dated March 26, 1996; and

      (6)   The Description of the Company's Common Stock contained in the
            Company's Registration Statement on Form SB-2 (No. 33-84774), filed
            under the Securities Act of 1933, as amended, with the Commission on
            October 4, 1994.

      All documents filed by the Company pursuant to Section 13(a), 13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this proxy statement and
prior to the date of the Meeting shall be deemed to be incorporated herein by
reference from the date of filing such documents. Any statement contained herein
or in a document incorporated or deemed to be incorporated by reference herein
shall be deemed to be modified or superseded for purposes of this proxy
statement to the extent that a statement contained herein (or in any
subsequently filed document which also is or is deemed to be incorporated by
reference herein) modifies or supersedes such statement. Any such statement so
modified or superseded shall not be deemed, except as so modified or
superseded, to constitute a part of this proxy statement.

                                   THE MEETING

      Quorum; Shares Entitled to Vote. As of the Record Date, 2,118,125 shares
of Common Stock of the Company were issued and outstanding and entitled to vote
at the Meeting. The holders of a majority of such shares, present in person or
represented by proxy, shall constitute a quorum at the Meeting. Any stockholder
present in person or by proxy who abstains from voting on any particular matter
described herein will be counted


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for purposes of determining a quorum. An abstention from voting or a broker's
non-vote by a stockholder will have the same effect as a vote against such
matter by such stockholder.

      Vote Required. Approval of a majority of the 2,118,125 shares of Common
Stock of the Company outstanding on the Record Date has been established as a
requirement for the approval of the Sale Transaction in order to comply with the
provisions of Section 271 of the Delaware General Corporation Law which requires
such approval for the sale of all or substantially all of a corporation's
assets.

      Shares Committed. David B. Cornstein, the Chairman of the Board of the
Company, David F. Miller, the President and Secretary of the Company, and Edward
J. Munley, former President of the Company, have agreed irrevocably to vote
their respective shares of Common Stock in favor of the approval of the Proposal
relating to the Sale Transaction. Messrs. Cornstein, Miller and Munley represent
in the aggregate approximately 54.3% of the issued and outstanding shares of
Common Stock. Accordingly, the affirmative vote of Messrs. Cornstein, Miller and
Munley will be sufficient to approve such Proposal. No action on the part of any
other stockholder will be required to approve the Proposal relating to the Sale
Transaction.

      Voting of Proxies. Proxies in the accompanying form, which are properly
executed and duly returned to the Secretary of the Company and not revoked prior
to exercise, will be voted in accordance with the instructions contained
therein. If a proxy is executed and returned without instructions as to how it
is to be voted, such proxy will be voted in favor of the Proposal to approve the
Sale Transaction. Each proxy granted pursuant to this solicitation is revocable
and may be revoked at any time prior to its exercise, provided written notice of
revocation is received by the Secretary of the Company prior to the Meeting. A
stockholder who attends the Meeting in person may, if he or she wishes, vote by
ballot at the Meeting, thereby canceling any proxy previously given by such
stockholder.

      Solicitation of Proxies. Officers and employees of the Company may solicit
proxies by personal interview, mail, telegraph or telephone. The Company may
also retain third parties to solicit proxies from stockholders. Brokers, bankers
and other nominees will be reimbursed for out-of-pocket and other reasonable
clerical expenses incurred in obtaining instructions from beneficial owners of
the Company's Common Stock. The cost of preparing this proxy statement and all
other costs in connection with solicitation of proxies for the Meeting are being
borne by the Company.

      Even if you plan to attend the Meeting in person, please sign, date and
return the enclosed proxy promptly. If you attend the Meeting, your proxy will
be voided and you can vote in person. A postage-paid return-addressed envelope
is enclosed for your convenience. Your cooperation in giving this matter your
immediate attention and in returning your proxy will be appreciated.

                              THE SALE TRANSACTION

BACKGROUND OF THE SALE

      The terms of the Sale are the result of arm's-length negotiations between
the Company and Natural Wonders. The following is a brief description of the
negotiations leading to the execution of the Sale Agreement.

      After the Company's disappointing financial performance for the fiscal
year ended in February 1996, the Board of Directors determined to make a number
of changes which it believed could strengthen the organization and improve
sales. Mr. Munley, a member of the Board, resigned as President of the Company
in March 1996 and was replaced by Mr. Miller, also a member of the Board. A
number of measures were taken to strengthen merchandise planning and maintenance
as well as improve product assortments and in-stock positions. In addition,
several cost saving initiatives, at both the store level and in the corporate
office, 


                                        6
<PAGE>

were implemented by management. At about the same time, the Company approached
Whale Securities Co., L.P., the underwriter of the Company's 1994 initial public
offering of securities ("Whale"), to ask if it knew of another entity with which
the Company could effect a business combination. Whale was neither engaged to
find such entity nor paid for its services. Whale suggested a company in the
same business as the Company (the "Competitor") which was much larger than the
Company and, in February 1996, certain directors of the Company met with the
president of the Competitor. A confidentiality agreement was signed and
financial and other information was delivered to the Competitor. No offer from
the Competitor for a transaction involving all or substantially all of the 
Company was ever made, whether by merger, or stock or asset sale. In May 1996, 
the Competitor advised the Company that it was not interested in pursuing
further a possible combination. No reasons were given by the Competitor for its
lack of interest in pursuing a business combination.

      Based upon the Company's significant losses, working capital deficit and
considerable ongoing capital requirements, including the substantial monthly
rental and other expenses under its store leases, the Board of Directors
determined that unless external funding, such as from the sale of equity
securities or bank and other borrowings, was made available to the Company, it
would not survive through the 1996 Christmas selling season. As no alternative
sources of funds were available, in August 1996, Messrs. Cornstein, Miller and
Jones entered into a commitment to make seasonal loans, in the aggregate amount
of $600,000, to the Company. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations." Despite increases in the
Company's year-end sales, the Board of Directors considered it unlikely that
additional funding from external sources, in sufficient amounts and on
satisfactory terms, would be available, particularly in view of the Company's
significant cash requirements for the operation of the Company's existing stores
and seasonal store program and the substantial central office overhead which was
greater than the amount which the Company's level of operations could support.

      Preliminary discussions between the Company and Natural Wonders regarding
a possible business combination were initiated by Mr. Miller of the Company and
held late in the Summer of 1996. In September 1996, Natural Wonders declined to
pursue an acquisition of the Assets (as hereinafter defined) at the Company's
proposed price range of $1 to $2 million. The Company had hoped to receive
approximately book value. In October 1996, Mr. Miller again approached Natural
Wonders to determine whether it continued to have an interest concerning a
possible transaction. The Nature Company, formerly a subsidiary of CML Group,
Inc., one of two major competitors (along with Natural Wonders) in the market
segment, had recently been acquired and Mr. Miller believed it would not be
interested in entering into a transaction with the Company. In addition, the
financial results of the Company had been very negative. Representatives of
Natural Wonders indicated that they might have an interest, but stated that they
would not be willing to focus on any possible transaction during the Christmas
season. However, they indicated they would endeavor to contact the Company in
early 1997.

      As a result of cash flow shortfalls during the Christmas season, Mr.
Miller contacted the Buyer in January 1997 and negotiations between the parties
were renewed. In the course of discussions between the parties, Natural Wonders
indicated that it would be willing to assume the Company's obligations under its
store leases, even if any requisite landlord consents to assignment were not
obtained, provided that the Company agree to enter into a mutually acceptable
alternative arrangement if any assignment was not forthcoming.

      Initially, Mr. Miller worked with Mr. Michael J. Waide, Senior Vice
President-Finance and Ms. Kathleen M. Chatfield, President, of Natural Wonders.
Mr. Cornstein also participated in negotiations at the later stages. The
negotiations developed first a preliminary understanding and subsequently
agreed-upon principles concerning: (i) the cash purchase price, (ii) the scope
of the assets purchased and the liabilities assumed (and of those not purchased
and assumed), (iii) the use by Natural Wonders of certain employees of the
Company and (iv) the timing and implementation of a possible transaction. The
material issues discussed and agreed upon by the parties are set forth in the
Sale Agreement. See "- Terms of the Sale Agreement, Management Agreement and
Related Agreements."


                                        7
<PAGE>

      The selling price for the Assets was first discussed in January 1997 and,
initially, the respective expectations of the parties reflected divergent views
primarily on the effect of the capital lease obligations on the book value at
the Company's operating assets. The Company hoped to realize proceeds of sale at
or close to the book value of the assets while Natural Wonders maintained that
it could pay only a fraction of such amount. The sale price in the Sale
Agreement was arrived at as a result of the parties negotiating from their
positions.

      In February 1997, concurrent with its negotiation with Natural Wonders,
the Company was contacted by Natural Surroundings of Connecticut, Inc., a
specialty retailer in the same business as the Company, which had approximately
four stores in the Northeast ("NSI"). During its preliminary discussions with
the Company, NSI conveyed a tentative proposal to purchase the Company. After
its own preliminary analysis, NSI determined that it lacked sufficient financing
both to acquire the Company and to provide working capital for its ongoing
operations. NSI did not make a formal offer for a possible transaction with the
Company. In late February and early March 1997, NSI again approached the Company
with an informal proposal to merge into the Company, indicating its belief that
financing to operate the business might be procured in the future. However, NSI
advised the Company in March 1997 that it anticipated that it would be unable to
obtain funding for a transaction with the Company, and thereupon abandoned its
pursuit of negotiations with the Company. The Company believed that such party
would not obtain landlord approval to assignment of the Company's store leases
as quickly as such approval might be obtained by Natural Wonders. In addition,
any transaction would have to include a provision that the acquirer satisfy the
Company's obligations to its landlords, regardless of whether the leases were
formally assigned by the Company. Furthermore, in the opinion of the Company,
NSI did not have available to it the funds to satisfy the Company's obligations
to the landlords in the event such approvals were not obtained.

      The Board then proceeded to review the final terms of the Sale to Natural
Wonders, commencing with the aggregate consideration of $500,000 (subject to
adjustment) together with the assumption of certain liabilities. The Board
discussed in detail the fairness of the price, and the likelihood that any other
prospective buyer would emerge or be willing to pay a price equal to or
exceeding that offered by the Buyer prior to the time available cash on hand
would be exhausted.

      The Board then reviewed the advantages to be gained by proceeding with the
Buyer under the terms set forth in the proposed Sale Agreement. In light of the
alternatives determined by the Board of Directors to be available to the
Company, which were to either seek protection under the Bankruptcy Code or enter
into the Sale Agreement, the Board of Directors determined to its satisfaction
the fairness of the Sale to the Company and the stockholders, and that it was
not necessary to engage, at a considerable cost which the Company could not
reasonably afford, any investment banking firm to render an opinion regarding
the fairness of the transaction. The Company dealt directly with Natural Wonders
and NSI. No merchant or investment banking or other outside firm was consulted
either in connection with the negotiation of the Sale Transaction or the
valuation thereof.

      The Board was provided with copies of the Sale Agreement for its review
prior to its execution, and members of the Company's management and counsel were
made available to the Board. The Board was also provided with copies of the
other agreements ancillary to the Sale Agreement. The Board had an opportunity
to discuss issues relating to NSI and the Competitor, and the competitive
situation in the mall-based specialty retail market segment with the Company's
management and counsel. Participants in such discussion were the members of the
Board of Directors, Messrs. Cornstein, Miller and Munley (all directors and,
respectively, the Chairman of the Board, President and former President of the
Company), Mr. Kaplan (a director and the outside legal counsel) and Mr. Jones (a
director). Also participating were Mr. Lappin and Ms. Shanfelter (the Company's
Vice President-Finance and Vice President-Marketing, respectively). (Ms.
Shanfelter subsequently resigned to pursue other opportunities.)


                                        8
<PAGE>

      In discussing the Sale, management discussed with the Board its
unsuccessful efforts to develop other alternatives open to the Company,
including (A) continuing the then current specialty retail operation, (B)
obtaining additional financing and (C) increasing the size and volume of its
specialty retail business through permanent and temporary stores. The Board
concluded that the Sale would be a more attractive alternative, for the Company,
its securityholders and creditors, than bankruptcy or immediate liquidation.

      After reviewing the proposed terms of the Sale Agreement and the prospects
for the Company if the Sale Transaction were not approved, the Board of
Directors unanimously voted to authorize the execution of the Sale Agreement and
to recommend that the stockholders of the Company approve the terms of the Sale
Transaction at the Meeting. On March 7, 1997, (i) the Company and the Buyer
executed the Sale Agreement and (ii) Messrs. Cornstein, Miller and Munley each
executed a separate agreement pursuant to which they irrevocably agreed to vote
in favor of the Sale Transaction at the Meeting. The Company and Natural Wonders
subsequently publicly announced the Sale Transaction.

THE COMPANY'S REASONS FOR THE SALE

      In considering the Sale, the Board of Directors of the Company took into
account various advantages and disadvantages of the Sale to the Company and the
stockholders. The advantages identified by the Board of Directors were:

      (a) The Sale Transaction will allow the Company to discontinue a business
that has been unprofitable and to allow the Company to pay all of its
obligations as they become due without liquidating the Company.

      (b) The Sale Transaction will enable the Company to remain in existence
and to seek other opportunities.

POSSIBLE DISADVANTAGES TO THE SALE

      The Company's Board of Directors also identified the following possible
disadvantages of the Sale to the Company and the stockholders:

      (a) The transaction will cause the Company to discontinue its specialty
retail business;

      (b) The transaction will change the principal business of the Company; and

      (c) The new business of the Company, if any, will be subject to
substantial business risks. See "Business Plan for the Post-Sale WAW--Risk
Factors".

RECOMMENDATION OF THE BOARD OF DIRECTORS

      The Board of Directors of the Company believes that the Sale Transaction
is in the best interests of, and is fair to, the Company and its stockholders.
In reaching its decision to approve the Sale, the Board of Directors of the
Company considered: (i) the amount and nature of the consideration to be
received by the Company; (ii) the proposed business plan for the Company after
the Sale; (iii) the financial results of the Company since 1994 and the
prospects for the Company; (iv) the lack of additional financing to fund the
Company's operations for the next year; (v) the outstanding obligations of the
Company, particularly significant lease obligations and liabilities; (vi) the
current and historical stock prices of the Common Stock; (vii) the absence of
any better offer; (viii) the risks associated with the specialty retail market
segment generally; and (ix) the alternatives available to the Company.


                                      9
<PAGE>

       Among the factors considered in evaluating the Buyer's offer, the Board
of Directors of the Company noted:

       (a) The Company has not been profitable since 1993, and there is no
assurance that the Company will be sufficiently profitable in the future to
service all of the Company's liabilities and obligations. The Board of Directors
determined that the Company should seek an opportunity to conduct future
operations, in a related or new industry, so as to provide the potential for a
return for stockholders.

      (b) The Sale provides a means of enabling the Company to satisfy or pay
all of its current liabilities and obligations (other than the store leases).
See "Business of the Company Following the Sale" and "Business Plan for the
Post-Sale WAW".

      (c) The Company previously had discussions with NSI and the Competitor and
tried to solicit them with respect to acquiring the Assets. No party indicated
an interest in matching or exceeding the Buyer's offer, and no other party has
approached the Company with an offer equal to or greater than the Buyer's offer.

      (d) The Buyer will pay cash for the Assets, so there is no risk involved
to the Company or the stockholders with the form of consideration.

      While certain companies expressed an initial interest in the Company, none
of such companies was willing to make an offer for the Company in its entirety.

      The Board believes that there should be a value placed on the possibility
that the Company may be able to generate returns for its stockholders in the
future through its post-Sale acquisition strategy. See "Business of the Company
Following the Sale" and "Business Plan for the Post-Sale WAW".

      The Board believes, therefore, that the Buyer's offer is the best offer
available to satisfy the Company's liabilities and obligations and to preserve
the Company for a possible future return to its stockholders.

      After considering these factors and the additional factors discussed above
(to which the Board did not assign specific weights), the Board approved the
Sale Transaction, and recommends that the stockholders approve the Proposal and
approve and ratify the Sale Transaction.

CONDUCT OF BUSINESS AFTER THE SALE; USE OF PROCEEDS

      Consummation of the proposed Sale will terminate the Company's unique
specialty retail business, selling nature and science products, which
constitutes all of the Company's present operations. After collection of the
Company's accounts receivable and payment of its accounts payable, the Company
will have no operating business. The Company intends to look for acquisition
candidates for a new business for the Company. See "Business of the Company
Following the Sale".

      The Board will explore any opportunities which arise in the future which
it believes are in the best interests of the Company's stockholders. Such
opportunities include selling the stock of the Company to raise capital to make
an acquisition or to merge with a privately-held company. Any such acquisition
would depend on the availability of attractive acquisition candidates and the
Company's ability to finance any such acquisition. The Company has not
identified any acquisition candidates or the availability of financing
arrangements and there can be no assurance that any acquisition will be
accomplished.

      The Company plans to use the cash proceeds from the Sale to repay its
debt, fund transactional expenses and pay ongoing general and administrative
costs, which are anticipated to be minimal. The Company


                                      10
<PAGE>

may use the remainder of the net proceeds, if any, for general corporate
purposes and to seek acquisition candidates, as yet unidentified.

      The Company agreed that, during the term of the Management Agreement, as
defined below, it shall maintain its corporate office and distribution center
and shall provide the services of two employees of the Company to dedicate a
substantial portion of their business time and attention to providing services
by the Company required thereunder. See "Terms of the Sale Agreement - The
Management Agreement". Thereafter, the Company will either continue in or close
such facility depending upon its business requirements.

      In order to carry out the Sale Transaction, the Buyer will be licensed to
use the name of the Company for a limited period.

REGULATORY APPROVALS

      In accordance with the Uniform Commercial Code, as adopted in the State of
New York, the Company and the Buyer intend to comply with the bulk transfer
procedure requiring notice to the creditors of the Company's Staten Island, New
York, store location prior to consummation of the Sale at the Closing.

POTENTIAL EFFECT OF THE SALE UPON HOLDERS OF COMMON STOCK

      As the Company has had to date (and, it is anticipated, will have for the
foreseeable future) no earnings, stockholders will receive no dividends for some
time, if at all. There can be no assurance that stockholders will receive any
payments as a result of the Sale or upon liquidation or reorganization of the
Company.

TERMS OF THE SALE AGREEMENT, MANAGEMENT AGREEMENT AND RELATED AGREEMENTS

      The following is a summary, is not complete and is qualified in its
entirety by reference to the copy of the Sale Agreement, Management Agreement
and related agreements included as appendices to this proxy statement, which
stockholders are urged to read in their entirety. Capitalized terms used but not
defined herein shall have the meaning set forth in the Sale Agreement.

The Sale Agreement

      General. Pursuant to the terms of the Sale Agreement, in consideration of
the transfer to the Buyer of substantially all of the operating assets of the
Company ("Assets"), comprised of specified inventories, fixed assets and
tangible personal property, intangible personal property and contract rights,
including store leases, other than certain excluded assets, the Buyer has agreed
to pay to the Company $500,000 in cash (the "Purchase Price"), subject to
adjustment, and to assume certain liabilities of the Company. The liabilities to
be assumed by the Buyer ("Assumed Liabilities") include certain minimum future
rental payments under the store leases, estimated by the Company to be
approximately $7,863,000, as of February 1, 1997, as well as certain other
liabilities, including common area maintenance charges and other obligations
thereunder.

      The Purchase Price (subject to adjustment as described below) is payable
in cash at the Closing (as hereinafter defined). On March 7, 1997, the sum of
$500,000 was deposited by Buyer into escrow with Baker & McKenzie, the Buyer's
legal advisors, pursuant to the terms of an escrow agreement dated as of March
7, 1997, among the Company, the Buyer and Baker & McKenzie (the "Escrow
Agreement").

      The Purchase Price is subject to adjustment as follows: the Buyer has
undertaken a physical inventory of certain of the Company's locations on or
about March 8, 1997 (the "Buyer's Inventory"). The Buyer's


                                      11
<PAGE>

Inventory shall be compared to the Company's perpetual inventory records for the
select inventories dated as of March 8, 1997, as adjusted for differences from
its physical inventory as of February 1, 1997. In the event that the Buyer's
Inventory (as extrapolated over all of the Company's inventory maintained at all
locations) is less than $700,000 (the "Minimum Inventory Amount"), any such
difference shall be subtracted at the Closing from the Purchase Price. Based on
the preliminary results of the Buyer's inventory, the Company believes that no
such adjustment will be required.

      Pursuant to the Sale Agreement, the Buyer will pay at Closing an
additional amount, of up to $25,000, to the Company equal to one-quarter of the
value of all good and saleable current inventory of the Company (exclusive of
all goods which are defined by the Company as permanent markdowns (approximately
$80,000 in goods) which goods the Buyer shall receive at no charge) in excess of
the Minimum Inventory Amount. In addition, the Buyer shall reimburse the Company
for (i) all prepaid expenses and deposits (including rent deposits for store
leases) assigned to the Buyer and all cash on hand at each of the Company's
retail store locations ("Leased Properties") as of the close of business on
March 9, 1997.

      The closing of the Sale (the "Closing") is scheduled to occur on the first
business day following the approval of the Sale by the Company's stockholders at
the Meeting, or at such other place as the Buyer and the Company may agree (the
"Closing Date"). The obligations of the parties to consummate the Sale are
subject to certain customary conditions such as the accuracy of representations
and warranties in the Sale Agreement, to the performance of the covenants set
forth therein and to the absence of certain legal actions or proceedings. In
addition, the obligation of the Buyer to close is also conditioned upon receipt
of a legal opinion from the Company's counsel. See "- Opinion of Counsel." David
B. Cornstein, the Chairman of the Board of the Company, David F. Miller, the
President and Secretary of the Company and Edward J. Munley, the former
President of the Company, who collectively hold an aggregate of 54.3% of the
Common Stock, have irrevocably agreed to vote in favor of the Proposal relating
to the Sale. See "The Meeting".

      Assets and Liabilities to be Transferred. The Assets to be transferred to
the Buyer include all good and saleable current inventory of the Company (which
has a value of at least $700,000), fixed assets and tangible personal property
located at the Leased Properties and the Company's warehouse (including store
fixtures, furniture, lighting fixtures, and all store supplies), intangible
personal property (including deposits and prepaid expenses, vendor lists,
customer lists, customer files, customer records, licenses and permits
susceptible of transfer under regulatory agency rules) and contract rights
relating to the operation and maintenance of the Leased Properties. Excluded
assets include, among other assets, cash, a certificate of deposit, a portion of
the Company's inventory and other miscellaneous property including its corporate
office and distribution center. See "Properties."

       Assumed Liabilities include obligations of the Company under its store
leases (the "store leases"). The Buyer is assuming all liabilities under the
store leases arising on or after the Closing Date, regardless of whether the
Company is able to obtain the requisite consent to assignment of any one or more
of the store leases. To the extent consent to assignment of a store lease cannot
be obtained, the Company and the Buyer shall enter into such alternative
arrangements and agreements as may be appropriate to effectuate the intent of
the parties with respect to the store leases.

      Pursuant to the Sale Agreement, the Company has agreed to permit the Buyer
to have full access and rights to the continued use of the computer and store
register equipment ("Leased Register Equipment") presently leased by the Company
(at a cost to the Company of approximately $7,000 per month in lease payments)
for a period not to exceed one year from the Closing Date, although the Buyer
has agreed to use its best efforts to discontinue the use of the Leased Register
Equipment as quickly as possible after Closing. Furthermore, in the event the
Company discontinues the use of its current corporate offices which house
certain components of the Leased Register Equipment, the Buyer shall undertake
to obtain and pay for a suitable facility for such equipment for the period
during which it requires the use thereof. The Buyer has agreed to pay all


                                       12
<PAGE>

maintenance costs related to the Leased Register Equipment, excluding the
underlying lease payments which shall remain solely an obligation of the
Company.

      Liabilities not assumed by the Buyer include, among other liabilities,
accounts payable, accrued prior to (but unpaid as of) March 10, 1997, expenses,
long term debt, computer equipment lease, certain severance obligations and
other minor liabilities.

      Representations and Warranties. The Sale Agreement contains various
representations and warranties of the Company including, among others,
representations and warranties related to organization and similar corporate
matters; authorization, performance, enforceability and related matters;
requisite consents; the accuracy of financial statements and other financial
information provided to the Buyer; undisclosed liabilities; taxes; litigation;
ownership, condition and title to assets and properties; inventories; personal
property; contracts; real property; warranties and guarantees; personnel;
employee benefit plans; absence of certain changes; compliance with applicable
laws and environmental matters; licenses and permits; insurance; absence of
brokers; employee and labor relations; corporate names and proprietary rights;
and the disclosure in the Sale Agreement regarding representations and
warranties of the Company.

      The Sale Agreement contains various representations and warranties of the
Buyer including, among others, representations and warranties related to
organization and similar corporate matters; authorization, performance,
enforceability and related matters; requisite consents; and absence of brokers.

      The representations and warranties survive the Closing for a period of two
years from the Closing Date or until expiration of the applicable statutes of
limitations in respect of tax matters and litigation. With respect to the
Buyer's assumption of the liabilities, such obligation shall survive for so long
as there remain outstanding obligations under any of the assumed liabilities.

      Covenants. Pursuant to the Sale Agreement, the Company has agreed, among
other things, that the Company (i) shall in good faith proceed to take all
actions within its power necessary to satisfy all conditions to its obligations
to consummate the transactions contemplated by the Sale Agreement; (ii) after
the Closing Date will conduct no business which competes with the business of
the Buyer; (iii) before the Closing Date will reimburse Buyer for the full
amount of gift certificates redeemed at any Leased Properties and, after the
Closing, will reimburse the Buyer for 50% of the face value of all gift
certificates redeemed; and (iv) after the Closing Date, to continue to make all
lease payments in connection with leased register equipment for a period not to
exceed twelve months.

      Pursuant to the Sale Agreement, the Buyer has agreed that it shall in good
faith proceed to take or cause to be taken all actions within its power
necessary to satisfy all conditions to its obligations to consummate the
transactions contemplated by the Sale Agreement and to pay and perform all of
its obligations under the Assumed Liabilities.

      Indemnification. The Company has agreed to indemnify the Buyer from and
against damages arising out of or based upon (i) the breach by the Company of
any representation or warranty made by the Company pursuant to the Sale
Agreement; (ii) the non-performance of any covenant made by it pursuant to the
Sale Agreement; (iii) any activities of the Company prior to the Closing; (iv)
liabilities under any employee benefit plans of the Company; (v) any claims for
brokers' fees; (vi) any liabilities arising from the failure to comply with
applicable bulk transfer laws; and (vii) any other liabilities of the Company
not assumed by the Buyer.

      The Buyer has agreed to indemnify the Company from and against any damages
which arise out of or are based upon (i) the breach by the Buyer of any
representation or warranty made by the Buyer pursuant to the Sale Agreement;
(ii) any claims for brokers' fees; (iii) the non-performance of any covenant
made by it pursuant to the Sale Agreement; or (iv) the failure to satisfy any of
the Assumed Liabilities.


                                       13
<PAGE>

       Pursuant to the Sale Agreement, neither party shall be obligated to
indemnify the other thereunder unless and until the aggregate amount of the
other party's damages exceeds $10,000.

      Opinion of Counsel. The Company has agreed to furnish at the Closing an 
opinion of Zimet, Haines, Friedman & Kaplan, its legal counsel, with respect to
the enforceability of the Sale Agreement, its execution, delivery of the
principal documents of the Sale Transaction and certain other matters. The text
of the anticipated form of such opinion is annexed to this proxy statement.

      Expenses. Each party agreed to absorb its own expenses in respect of the
Sale transaction, except that the Buyer agreed to reimburse the Company for up
to $100,000 of reasonable, documented legal costs and expenses.

      Termination. The Sale Agreement may be terminated (i) by mutual written
consent of the Company and the Buyer, (ii) by the Buyer if on the Closing Date
the conditions to obligations of the Buyer to close shall not have been met by
the Company or waived by the Buyer or if the Closing does not occur on or before
May 31, 1997 (the "Final Closing Date"), and (iii) by the Company if the
conditions to the obligations of the Company to close shall not have been met by
the Buyer or waived by the Company.

      Closing Penalty. The Sale Agreement provides that if the Closing does not
occur by April 15, 1997, for any reason other than the fault of the Buyer, the
Company shall pay to the Buyer on a weekly basis, commencing on April 18, 1997,
the sum of $1,000 per day for the period April 16, 1997, through the Final
Closing Date.

The Management Agreement

      Simultaneously with the execution of the Sale Agreement and in order to
implement immediately the benefits of the Sale (and to reduce losses by the
Company), the Buyer and the Company entered into a management agreement (the
"Management Agreement"), pursuant to which the Company engaged the Buyer to
operate the Company's specialty gift retail business (the "Business") consistent
with the past practice of the Buyer.

      The Buyer agreed to fund certain costs, expenses and liabilities which
relate to the operation of the Business at the Leased Properties (excluding
corporate overhead costs, expenses and liabilities associated with the operation
of the Company's corporate office and distribution center) during the term
thereof (the "Operating Expenses"), it being agreed by the parties that the
Buyer shall not be responsible for any costs, expenses and liabilities which
relate to the operation of the Business by the Company prior to March 10, 1997.
The Buyer agreed, as needed and on a continuing basis during the term thereof,
to procure requisite inventories and provide managerial advice, direction and
services to the Company's store and corporate office personnel. Inventories
shall, unless otherwise agreed by the parties, be supplied to the Company on a
C.O.D. basis, provided the Buyer provides the cash in payment therefor at or
before the time payment is due, or on a consignment basis.

      The parties agreed that the Buyer shall be entitled to a fee (the
"Management Fee") equal to all gross operating revenues recognized and/or
received ("Operating Revenues") in respect of the operation of the Business from
and after March 10, 1997, through the date of termination of the Management
Agreement.

      The Buyer agreed to open a bank account for the purpose of receiving (i)
cash generated from operations during the term of the Management Agreement and
(ii) to the extent that Operating Revenues exceed Operating Expenses, the
Management Fee. The Company agreed, on a weekly basis, during the term thereof,
to provide to the Buyer information regarding Operating Expenses to be paid
during the then-current week ("Weekly Reports") and the Buyer is required,
within two days after receipt of each Weekly Report, to wire transfer to the
Company such amounts as would enable the Company to make such Operating Expense


                                       14
<PAGE>

payments, it being agreed that any cash from credit card sales during the term
thereof shall be retained by the Company hereunder and shall be applied by the
Company against Operating Expense payments (and the Weekly Reports shall include
information regarding the amount of such credit card receipts in the prior
week).

      The Buyer acknowledged that no rights in or to any of the trademarks,
trade names or labels ("Trademarks") of the Company of any kind shall accrue to
it by virtue of the performance of the activities contemplated thereby;
provided, however, that during the term of the Management Agreement, the Buyer
shall have a royalty-free license to use the Trademarks in respect of operation
of the Business at the Leased Properties.

      The Company agreed that, during the term of the Management Agreement, it
shall maintain its corporate office and distribution center and shall provide
the services of two employees of the Company to dedicate a substantial portion
of their business time and attention to providing services by the Company
required thereunder.

      The Management Agreement was effective as of March 10, 1997, and shall
terminate upon the earlier of the Closing Date or the Final Closing Date.

      Subject to the terms of the Management Agreement, in the event the Closing
does not occur by May 31, 1997 due to the failure of the Company to satisfy the
closing conditions set forth in the Sale Agreement by such date, (a) the Buyer
shall be entitled to retain its fee thereunder relating to the period ending on
the date of termination; (b) the Company shall reimburse the Buyer to the extent
of the excess, if any, of Operating Expenses funded by the Buyer thereunder
above Operating Revenues during the term of the Management Agreement; and (c) to
the extent not covered above, the Company shall reimburse the Buyer for its
reasonable, documented out-of-pocket expenses, including without limitation
legal, accounting and other advisory fees and expenses, salaries (up to a
maximum of $25,000 in aggregate salaries) and travel costs, related to the
transactions contemplated by the Sale Agreement and the Management Agreement
(excluding executive salaries and, except for reimbursable salaries referred to
above, corporate office overhead). The Company shall have no obligation to (i)
pay for inventory purchased or committed to purchase by the Buyer or (ii)
reimburse the Buyer for any expenses not constituting Operating Expenses. In
addition, if the Closing does not occur, the Buyer shall ensure that the Company
has on hand, in the Leased Properties, inventories of current, saleable
merchandise in an aggregate amount of at least $700,000. The Company shall have
no obligation to pay the Buyer for inventories in excess of $700,000 in the
event the Closing does not occur. The Buyer shall incur no capital expenditures
without the Company's consent.

      The Company agreed to continue to keep in force and effect during the term
of the Management Agreement all insurance theretofore maintained by the Company
involving the operation of the Business, subject to the obligation of the Buyer
to provide funds thereunder for the payment of premiums on all such insurance
constituting Operating Expenses.

      The Company agreed to indemnify and hold harmless the Buyer, and its
officers, directors and employees, from and against any and all damages which
arise out of or are based upon the operation of the Business during the term of
the Management Agreement unless such damages resulted from the Buyer's gross
negligence or willful misconduct.

      The Buyer agreed to indemnify and hold harmless the Company, and its
officers, directors and employees, from and against any and all damages which
arise out of or are based upon the Buyer's gross negligence or willful
misconduct.

  The Non-Competition Agreement


                                       15
<PAGE>

      By a non-competition undertaking to be entered into at or about the time
of the Closing of the Sale, Messrs. Cornstein and Miller will agree not to
compete with the existing retail market category of the Company for a period of
two years from the Closing Date.

ACCOUNTING TREATMENT OF SALE

      For accounting purposes, the Sale will be presented as a discontinued
operation in the first quarter of Fiscal 1997, and will result in a loss to the
Company of approximately $868,000. In addition, during the period February 2,
1997, through March 9, 1997, the Company operated its business consistent with
its past practices and incurred net operating losses of approximately $231,000
during such period. The Company will also be liable for a maximum closing
penalty of $45,000, pursuant to the Sale Agreement, if the Closing occurs
between April 15, 1997, and May 31, 1997. The Company will be reimbursed up to
$100,000 of reimbursable and documented legal costs and expenses relating to the
Sale Agreement. The Company also expects to incur approximately $100,000 of
nonreimbursable legal costs and other expenses relating to the Sale Transaction
subsequent to February 1, 1997. See "Unaudited Pro Forma Financial Information."

FEDERAL INCOME TAX CONSEQUENCES OF THE SALE

      The Sale will be reported as a sale of assets for federal income tax
purposes in Fiscal 1997. The resulting loss from the Sale, amounting to
approximately $868,000, may not be carried back to offset prior years' taxes, as
the Company has not operated profitably and paid any income taxes since prior to
the Offering. The Company has not received an opinion of counsel regarding the
tax consequences of the Sale. The foregoing description of the tax consequences
of the Sale is based upon the Company's review of its current tax status and its
review of applicable tax law and regulations.

      Due to a change in the Company's operations from the specialty retail
business to an acquisition company after the Sale Transaction, the benefit of
any net operating loss carryforwards most likely will not be realized.

      THE COMPANY WILL NOT SEEK AN OPINION OF COUNSEL WITH RESPECT TO THE
ANTICIPATED TAX TREATMENT. THE FOREGOING SUMMARY OF CERTAIN FEDERAL INCOME TAX
CONSEQUENCES IS INCLUDED FOR GENERAL INFORMATION ONLY AND DOES NOT CONSTITUTE
LEGAL ADVICE TO ANY STOCKHOLDER.

CERTAIN INFORMATION CONCERNING THE BUYER

      Natural Wonders is a specialty retailer of unique and affordable family
gifts inspired by the wonders of science and nature. As of March 1, 1997, it
operated 151 stores in 36 states. Natural Wonders had sales of approximately
$138,800,000 for the fiscal year ended February 1, 1997. Natural Wonders will
fund the Purchase Price from available working capital.

      All information contained in this proxy statement relating to the Buyer
has been supplied by it to the Company.

                OUTSTANDING SECURITIES AND PRINCIPAL STOCKHOLDERS

      Of the 10,000,000 currently authorized shares of Common Stock, as of the
Record Date, 2,118,125 were outstanding, 560,000 shares were reserved for
issuance upon exercise of employee stock options granted or available for future
grant under the Company's 1994 Stock Option Plan, 40,000 shares were reserved
for issuance upon exercise of options granted or available for future grant
under the 1994 Nonemployee Directors' Stock Option Plan, 1,350,000 shares were
reserved for issuance upon exercise of outstanding warrants issued in 


                                      16
<PAGE>

connection with the Company's offering in 1994 and 200,000 shares were reserved
for issuance upon exercise of outstanding warrants issued in connection with the
Working Capital Commitment.

      The following table sets forth, as of the Record Date, the beneficial
ownership of shares of Common Stock by (i) each person who is known by the
Company to own more than 5% of the outstanding shares of Common Stock, (ii) each
director and executive officer of the Company and (iii) all of the Company's
current officers and directors as a group:

                                 
Name and Address of           Amount and Nature of          
Beneficial Owner(1)           Beneficial Ownership(2)       Percent owned
- --------------------------    -----------------------       -------------

David B. Cornstein                   680,352(3)                29.80%

David F. Miller                      627,062(4)                27.14%

Edward J. Munley                     280,000(5)                12.54%

Brian S. Lappin                        7,533(6)                  *

James Martin Kaplan                   14,000(7)                  *

Hugh H. Jones, Jr.                    27,000(8)                 1.26%

All officers and directors as a    1,630,949(3)(4)(5)           63.0%
group (6 persons)                           (6)(7)(8)

- ----------
* Less than one percent

(1) The address of each person listed is c/o What A World!, Inc., 10901-B
Roosevelt Boulevard, Suite 100, St. Petersburg, Florida 33716.

(2) A person is deemed to be the beneficial owner of securities that can be
acquired by such person within 60 days from the date of this proxy statement
upon the exercise of options or warrants. Each beneficial owner's percentage
ownership is determined by assuming that options or warrants that are held by
such person (but not those held by any other person) and which are exercisable
within 60 days from the date of this proxy statement have been exercised. Unless
otherwise noted, the Company believes that all persons named in the table have
sole voting and investment power with respect to all shares of Common Stock
beneficially owned by them.

(3) The number of shares beneficially owned by Mr. Cornstein assumes the
exercise of options to purchase 5,000 shares of Common Stock and the exercise of
warrants to purchase 160,000 shares of Common Stock.

(4) The number of shares beneficially owned by Mr. Miller assumes the exercise
of options to purchase 102,500 shares of Common Stock and the exercise of
warrants to purchase 90,000 shares of Common Stock, but does not include any
shares owned by Mr. Miller's adult children. Mr. Miller disclaims beneficial
ownership of any shares owned by his children.

(5) The number of shares beneficially owned by Mr. Munley assumes the exercise
of options to purchase 75,000 shares of Common Stock but does not include any
shares owned by Mr. Munley's adult children. Mr. Munley disclaims beneficial
ownership of any shares owned by his children. Mr. Munley resigned as President
of the Company in March 1996.

(6) The number of shares owned beneficially by Mr. Lappin assumes the exercise
of options to purchase 7,333 shares of Common Stock but does not include an
aggregate of 12,667 shares of Common Stock issuable at various times upon the
exercise of options granted to Mr. Lappin.


                                       17
<PAGE>

(7) The number of shares beneficially owned by Mr. Kaplan assumes the exercise
of options to purchase 5,000 shares of Common Stock.

(8) The number of shares beneficially owned by Mr. Jones assumes the exercise of
options to purchase 5,000 shares of Common Stock and the exercise of warrants to
purchase 21,000 shares of Common Stock.

MANAGEMENT

  Directors and Officers

      The following is a list of each director and executive officer of the
Company with their respective ages and positions:

       Name                   Age                      Position
       ----                   ---                      --------

David B. Cornstein             58              Chairman of the Board and
                                               Director

David F. Miller                67              President, Secretary and Director

Brian S. Lappin                28              Vice President of Finance and
                                               Chief Financial Officer

Edward J. Munley*              65              Director

James Martin Kaplan            52              Director

Hugh H. Jones, Jr.             67              Director

- ----------
* President through March 26, 1996

All directors hold office until the next annual meeting of stockholders and the
election and qualification of their successors.

FINANCIAL INFORMATION ABOUT THE COMPANY

      The following sets forth summary historical financial data of the Company
for the two years ended February 1, 1997, and for the quarters ended April 29,
July 29 and October 28, 1995, and May 4, August 3, and November 2, 1996,
respectively. The data should be read in conjunction with the Financial
Statements of the Company, the Notes thereto and Management's Discussion and
Analysis of Financial Condition and Results of Operations, included herein and
incorporated herein by reference from pages 9 through 14 and F-1 through F-16 of
the Company's 1995 Annual Report, the Company's November 2, 1996 financial
statements and notes thereto and Management's Discussion and Analysis of the
Condensed Consolidated Statements of Operations for the Quarter Ended November
2, 1996, incorporated herein by reference from pages 3 through 11 of the
Company's Quarterly Report on Form 10-QSB for the quarterly period ended
November 2, 1996.


                                       18
<PAGE>

                               WHAT A WORLD!, INC.
                           CONSOLIDATED FINANCIAL DATA
                      (IN THOUSANDS, EXCEPT PER SHARE DATA)


<TABLE>
<CAPTION>
                                       Years Ended                                          Quarters Ended
                                       -----------                                          --------------
                               February 3,     February 1     April 29,    May 4,    July 29,    August     October    November
                                 1996             1997          1995        1996      1995       3, 1996    28, 1995   2, 1996
                               --------------------------     --------------------------------------------------------------------
                                                                                           (Unaudited)

STATEMENT OF OPERATIONS
DATA:

<S>                            <C>              <C>           <C>         <C>        <C>        <C>         <C>       <C>  
  Net Sales                    $ 5,510          $ 8,167       $   651     $ 1,203    $   641    $ 1,318     $   653   $ 1,275
                                                                                                            
  Loss from operations            (671)          (2,538)         (324)       (499)      (298)      (357)       (325)     (470)
                                                                                                            
  Net loss                        (561)          (2,529)         (287)       (493)      (264)      (353)       (295)     (474)
                                                                                                            
                                                                                                            
  Net loss per common          $ (0.26)         $ (1.19)      $ (0.14)    $ (0.23)   $ (0.12)   $ (0.17)    $ (0.14)  $ (0.22)
    share                                                                                                   
                                                                                                            
                                                                                                            
BALANCE SHEET DATA:                                                                                         
                                                                                                            
  Property and equipment,      $ 2,654              974       $ 1,170     $ 2,569    $ 1,135    $ 2,496     $ 1,864   $ 2,519
                                                                                                            
  Working capital                1,813              984         3,121       1,426      2,902      1,936         653
                                                                                                            
  Total assets                   5,591            3,698         4,573       4,720      4,334      4,250       4,614     5,224
                                                                                                            
  Capital lease obligation         157               92           124         140        111        123         120       107
                                                                                                            
  Total stockholders' equity     3,691            1,163         3,965       3,198      3,701      2,845       3,406     2,371
</TABLE>


MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION OF OPERATIONS FOR
THE FISCAL YEAR ENDED AND QUARTERLY PERIOD ENDED FEBRUARY 1, 1997

GENERAL

     The Company was organized in July 1993 and opened its first permanent store
in August 1993. All of the Company's twelve permanent stores have been in
operation for over one year. Accordingly, the Company has a limited operating
history upon which an evaluation of its performance and prospects can be made.

     The fiscal year ended February 1, 1997 ("Fiscal 1996") included 52 weeks,
while the fiscal year ended February 3, 1996 ("Fiscal 1995") included 53 weeks
of operations. The quarterly period ended February 1, 1997 (the "Fourth Quarter
of Fiscal 1996") included 13 weeks while the quarterly period ended February 3,
1996 (the "Fourth Quarter of Fiscal 1995") included 14 weeks of operations.

     The Company operated twelve permanent stores at both February 1, 1997 and
February 3, 1996. In addition, the Company operated 13 temporary stores during
the Fourth Quarter of Fiscal 1996, as compared to three temporary stores during
the Fourth Quarter of Fiscal 1995.


                                       19
<PAGE>

RESULTS OF OPERATIONS

      Net sales for the 13 weeks ended February 1, 1997 increased by
approximately $806,000 over net sales for the comparable 14 weeks ended February
3, 1996. Net sales also increased by $2,656,000 for the 52 weeks ended February
1, 1997 over the 53 weeks ended February 3, 1996. The increases are principally
a result of additional sales from 13 seasonal stores operated during the Fourth
Quarter of Fiscal 1996 and the operation of 12 permanent stores for the full 52
week period ended February 1, 1997.

      Comparable store sales (sales of stores opened during the same months
during the comparable period in the prior year) decreased 4.9% in the Fourth
Quarter of Fiscal 1996 and decreased 6.7% in the 52 weeks of Fiscal 1996. The
comparable store sales analysis for stores opened during Fiscal 1995 includes
less days of operation during the initial month of operation as compared to the
comparable month in Fiscal 1996. In addition, the seasonal store locations are
not included in the calculation, since there were no identical locations. The
Company adjusted its product assortment to respond to increased competition and
the changing demands of its customers.

      Gross profit for the Fourth Quarter of Fiscal 1996 is estimated to be
$2,050,000 or 46.9% of net sales, compared with approximately $1,783,000 or
50.0% of net sales for the Fourth Quarter of Fiscal 1995. Gross profit for the
52 weeks of Fiscal 1996 is estimated to be $3,858,000, or 47.2% of net sales, as
compared to approximately $2,733,000, or 49.6% of net sales in the 53 weeks of
Fiscal 1995. The decrease in gross profit as a percentage of net sales was
principally a result of markdowns which were taken during the Fourth Quarter of
Fiscal 1996 and the 52 weeks of Fiscal 1996 in an effort to refine the product
assortment.

      Comparable store gross profit (gross profit of stores opened during the
same months during the comparable period in the prior year) for the Fourth
Quarter of Fiscal 1996 decreased approximately $107,000 to approximately
$1,518,000, or 48.1% of net sales, from approximately $1,625,000, or 49.9% of
net sales, in the Fourth Quarter of Fiscal 1995. Comparable store gross profit
for the 52 weeks of Fiscal 1996 decreased approximately $300,000 to
approximately $2,573,000, or 49.5% of net sales, from approximately $2,274,000,
or 46.8% of net sales, in the comparable 53 weeks of Fiscal 1995. The comparable
store gross profit analysis for stores opened during Fiscal 1995 includes less
days of operation during the initial month as compared to the comparable month
in Fiscal 1996. The decrease in comparable store gross profit as a percentage of
sales has resulted primarily from inventory markdowns.

      Net loss of $1,209,000 was recorded for the Fourth Quarter of Fiscal 1996,
compared with net income of approximately 286,000 for the comparable period in
Fiscal 1995.

      Selling, general and administrative expenses ("SG&A") increased to
approximately $1,777,000 in the Fourth Quarter of Fiscal 1996 and to
approximately $4,911,000 for the 52 weeks of Fiscal 1996 from approximately
$1,422,000 and $3,318,000 for the Fourth Quarter of Fiscal 1995 and the 53 weeks
of Fiscal 1995, respectively. The primary components of SG&A are store occupancy
costs (which include rent, utilities, common area charges, real estate taxes and
other expenses associated with the operation of a retail store in a regional
mall), store management and sales staff payroll, depreciation expense and
corporate payroll. The increase in SG&A was, for the most part, the result of
increases in store operating expenses, including store personnel compensation
and occupancy costs associated with additional permanent store openings.

      Loss on impairment of equipment and leasehold improvements increased to
approximately $1,486,000 in the Fourth Quarter of Fiscal 1996 from approximately
$86,000 in the Fourth Quarter of Fiscal 1995 due to recurring and projected
operating losses and negative cash flows for certain permanent store locations.

      Interest and other income for the Fourth Quarter of Fiscal 1996 and in the
52 weeks of Fiscal 1996 was approximately $18,000 and $46,000, respectively, as
compared to approximately $17,000 and $135,000 from comparable periods in 1995.
The quarterly increase is due primarily to the increase in cash equivalents
during


                                       20
<PAGE>

the Company's peak season while the yearly decrease is primarily a result of
reduced levels of cash equivalents throughout the year due to new store
openings.

      Interest expense for the Fourth Quarter of Fiscal 1996 and in the 52 weeks
of Fiscal 1996 was approximately $14,000 and $37,000, respectively, as compared
to approximately $7,000 and $25,000 from comparable periods in 1995. The
increases are due primarily to the interest paid on the cash borrowed against
the Working Capital Commitment (see below).

LIQUIDITY AND CAPITAL RESOURCES

      The Company had working capital of approximately $1.8 million and $1.0
million at February 3, 1996, and February 1, 1997, respectively. In order to
fund its capital and operating requirements, the Company has been primarily
dependent (i) on cash proceeds received from loans from certain members of the
Board of Directors, from the Company's initial public offering in November 1994
(the "Offering") and, prior thereto, from sales of equity securities to David B.
Cornstein, the Company's Chairman of the Board of Directors, David F. Miller,
the Company's current President, and Edward J. Munley, the Company's former
President, each of whom is a director and founder of the Company (collectively,
the "Original Stockholders"), and (ii) on loans from others.

      On August 28, 1996, Mr. Miller, Mr. Cornstein, and Hugh H. Jones, Jr.,
also a member of the Company's Board of Directors (collectively, the "lenders"),
entered into a commitment to lend the Company, for working capital purposes, as
needed, and to fund the opening of 13 temporary stores, up to an aggregate of
$600,000 at an interest rate of 12% per annum (the "Working Capital
Commitment"). All amounts outstanding under the Working Capital Commitment were
repaid when due, together with accrued interest thereon, on January 3, 1997.
Such loans had been secured by a first priority lien on substantially all of the
assets of the Company. As partial consideration for the Working Capital
Commitment, the Company granted to the lenders options to purchase an aggregate
of 200,000 shares at an exercise price of $1.00, exercisable until August 31,
2001. In connection with the Working Capital Commitment, the Company granted to
the lenders certain demand and piggyback registration rights relating to the
securities underlying such warrants.

      During the 52 weeks of Fiscal 1996, cash decreased by approximately
$93,000 to approximately $1,294,000. The overall decrease in cash resulted
primarily from cash used for the purchases of property and equipment used in
temporary stores of approximately $196,000. The Company repaid approximately
$62,000 in indebtedness during the period.

      During the 53 weeks of Fiscal 1995, cash decreased by approximately
$1,565,000 to approximately $1,387,000. The overall decrease in cash resulted
primarily from cash used in the purchase of property and equipment of
$1,645,000. The Company repaid approximately $55,000 in indebtedness during the
period.

      Except as stated above, the Company currently does not maintain any lines
of credit or cash borrowings to finance its capital requirements. The Company
maintains a $100,000 letter-of-credit to serve as collateral for primarily all
of the Company's capital lease obligations. The letter-of-credit expires in
November 1997 or in the event of a sale of all or substantially all of the
assets of the Company.

      During Fiscal 1996, the Company's inventories increased by approximately
$229,000 to approximately $1,207,000 from approximately $978,000 at February 3,
1996. The increase is primarily a result of the Company retaining unsold
inventory from the seasonal locations. During Fiscal 1995, the Company's
inventories increased by approximately $333,000 to approximately $978,000 from
approximately $645,000 at January 28, 1995. The increase was primarily a result
of the Company modifying inventory quantities to appropriate seasonal levels.


                                       21
<PAGE>

      Except as noted above, the Company has no current material arrangements
with respect to, or sources of, additional financing, and it cannot be
anticipated that any of the officers, directors or stockholders will provide any
additional portion of the Company's future financing requirements. With the
expiration of the Working Capital Commitment on January 3, 1997, there can be no
assurance that additional financing will be available to the Company on
commercially reasonable terms, or at all. Any inability to obtain additional
financing could have a materially adverse effect on the Company, including
possibly requiring the Company to significantly curtail, and possibly causing
the Company to cease, its operations. In addition, any equity financing may
involve substantial dilution to the interests of the Company's then-existing
stockholders. Further, there can be no assurance that the Company will achieve
profitability or positive cash flow.

SEASONALITY AND QUARTERLY FLUCTUATIONS

      As is the general pattern in the retail industry where disproportionately
higher sales levels are generated during the Christmas selling season, the
Company's business is, and is expected to continue to be, highly seasonal, with
a substantial portion of its revenues derived from product sales during the
months of November and December. Seasonality factors have caused the Company's
operating results to fluctuate significantly from quarter to quarter. Sales
substantially below those normally expected in the fourth quarter of any fiscal
year would have a materially adverse effect on the Company's operating results
for such fiscal year. The Company's results of operations have also fluctuated
significantly from quarter to quarter as a result of a number of other factors,
including the timing of new store openings (and expenses incurred in connection
therewith) by either the Company or its competitors, the marketing activities of
its competitors and the emergence of new market entrants.

TAX LOSS CARRYFORWARDS

      The Company's status as an S Corporation terminated upon the consummation
of the Offering. Any pro-rata net operating losses incurred by the Company prior
to such termination are not available to offset future taxable income of the
Company. See "The Sale Transaction - Federal Income Tax Consequences of the
Sale".

EFFECTS OF INFLATION

      Inflation has not had a material effect on the Company's operations. The
Company normally has been able to diminish the effects of inflationary cost
increases by increasing its prices.


                                       22
<PAGE>

                   BUSINESS OF THE COMPANY FOLLOWING THE SALE

      The Company's ongoing ability to meet its obligations will be dependent on
its ability to complete successfully a business combination with an entity
having sufficient cash flow to meet the Company's obligations.

      As a result of the Sale, substantially all of the Company's assets will be
sold, its liabilities and obligations will be repaid and the Company will become
an acquisition company. Set forth below is a description of the Company's
business as proposed to be operated following consummation of the Sale. The
stockholders of the Company will not have an opportunity to vote separately on
the sale of assets and the change in the nature of the Company's business. A
vote for the Sale is also a vote for a change in the Company's business.
Consequently, a vote in favor of the Sale will effectively constitute a vote in
favor of changing the nature of the Company's business. See "Business Plan for
the Post-Sale WAW - Risk Factors" for a description of certain business risks
inherent in changing the Company into an acquisition company.

UNAUDITED PRO FORMA FINANCIAL INFORMATION

      The unaudited pro forma financial information reflects the following:

            o     The sale by the Company to the Buyer of the Assets for a cash
                  purchase price of $500,000 plus adjustments. Such Sale is
                  being presented as if it had occurred on February 1, 1997 for
                  the purposes of pro forma balance sheet and at the beginning
                  of the fiscal years for purposes of the pro forma statements
                  of operations.

            o     Sale by the Company to the Buyer of certain inventories and
                  equipment, with the remainder being revalued to fair market
                  value.


            o     Elimination of the liability for deferred rent and
                  establishment of a reserve for severance liability.

            o     The discontinuation of the Company's mall-based specialty
                  retail business, featuring nature and science items.

      The unaudited pro forma information presented is based upon the historical
financial statements of the Company and should be read in conjunction with such
financial statements and the related notes thereto which are included elsewhere
herein or incorporated herein by reference.

      The pro forma data are based upon assumptions and include adjustments as
explained in the notes to the unaudited pro forma financial information that
could differ from the actual recording of the transaction. The actual recording
of the transaction will reflect actual costs incurred in connection with the
Sale, which could differ from the estimates used in the pro forma financial
information, and the results of business operations between the date of the pro
forma data and the actual closing date.


                                       23
<PAGE>

                               WHAT A WORLD!, INC.

               HISTORICAL AND PRO FORMA (UNAUDITED) BALANCE SHEET

                             AS OF FEBRUARY 1, 1997


<TABLE>
<CAPTION>
                                                                             February 1,
                                                              Pro Forma         1997
                                             February 1,     Adjustments      Pro Forma
                                               1997          (Unaudited)     (Unaudited)
                                            -----------      -----------     -----------
<S>                                         <C>            <C>                <C>       
ASSETS:

      Cash and cash equivalents             $1,294,189     $  584,208  (a)    $1,878,397
      Inventories                            1,207,015     (1,207,015) (b)         -
      Net property and equipment               973,848       (973,848) (b)         -
      Other assets                             223,373       (123,373) (c)       100,000 (c)
                                            ----------     -----------        ----------

            Total assets                    $3,698,425    $(1,720,028)        $1,978,397
                                            ===========   ============        ==========


LIABILITIES:

      Accounts payable                      $1,386,608    $   121,434         $1,508,042 (d)
      Deferred rent                            731,652       (731,652)(e)          -
      Other liabilities                        417,565           -               417,565 (d)
                                             ---------    -----------         ----------
            Total liabilities                2,535,825       (610,218)         1,925,607
                                             =========    ============        ==========


STOCKHOLDERS' EQUITY:

      Paid-in capital                        4,559,963           -            4,559,963
      Accumulated deficit                   (3,397,363)    (1,109,810)       (4,507,173)
                                            -----------    -----------      -----------
            Total stockholders' equity       1,162,600     (1,109,810)           52,790
                                            -----------    -----------      -----------
            Total liabilities and
                  stockholders equity       $3,698,425    $(1,720,028)       $1,978,397
                                            ==========    ============       ==========
</TABLE>


                                       24
<PAGE>

                                   WHAT A WORLD!, INC.

              HISTORICAL AND PRO FORMA (UNAUDITED) STATEMENTS OF OPERATIONS

                        FOR THE FISCAL YEAR ENDED FEBRUARY 3, 1996


                                                                  Year Ended
                                                                  February 3,
                                   Year Ended      Pro Forma         1996,
                                   February 3,    Adjustments      Pro Forma
                                      1996        (Unaudited)     (Unaudited)
                                   -----------    -----------     -----------

NET SALES                          $5,510,278     $(5,510,278)(f) $        -

COST OF SALES                       2,777,633     (2,777,633) (f)          -
                                   ----------     ----------      -----------

            Gross profit            2,732,645     (2,732,645)              -

SELLING, GENERAL AND
      ADMINISTRATIVE EXPENSES       3,318,179     (2,976,479) (g)    341,700 (g)

LOSS ON IMPAIRMENT                     85,789        (85,789) (h)          -
                                   ----------     ----------      -----------

            Loss from operations     (671,323)       329,623        (341,700)

INTEREST AND OTHER INCOME             135,076            -           135,076 (i)

INTEREST EXPENSE                      (24,970)           -           (24,970 (i)

NET LOSS FROM OPERATIONS           $ (561,217)    $  329,623      $ (231,594)
                                   ==========     ==========      ===========

NET LOSS FROM OPERATIONS PER
      WEIGHTED AVERAGE COMMON
      AND COMMON EQUIVALENT SHARE     $(.26)                            ($.11)
                                   ==========                     ===========

WEIGHTED AVERAGE COMMON AND         2,118,125                       2,118,125
      COMMON EQUIVALENT SHARES     ==========                     ===========
      OUTSTANDING


                                       25
<PAGE>

                               WHAT A WORLD!, INC.

          HISTORICAL AND PRO FORMA (UNAUDITED) STATEMENTS OF OPERATIONS

                   FOR THE FISCAL YEAR ENDED FEBRUARY 1, 1997


                                                                   Year Ended
                                                                   February 3,
                                    Year Ended     Pro Forma         1996,
                                    February 1,   Adjustments      Pro Forma
                                       1997       (Unaudited)     (Unaudited)
                                    -----------   -----------      ---------
NET SALES                           $ 8,166,755   $(8,166,755)(f)  $     -

COST OF SALES                         4,308,643    (4,308,643)(f)        -
                                    -----------   -----------      ---------

            Gross profit              3,858,112    (3,858,112)           -

SELLING, GENERAL AND
      ADMINISTRATIVE EXPENSES         4,910,755    (4,670,055)(g)    240,700 (g)

LOSS ON IMPAIRMENT                    1,485,535    (1,484,535)(h)        -
                                    -----------   -----------      ---------

            Loss from operations     (2,538,178)    2,297,478       (240,700)

INTEREST AND OTHER INCOME                46,356           -           46,356 (i)

INTEREST EXPENSE                        (36,789)        9,000 (i)    (27,789)(i)

NET LOSS FROM OPERATIONS            $(2,528,611)  $ 2,306,478      $(222,133)
                                    ===========   ===========      ========= 

NET LOSS FROM OPERATIONS PER
      WEIGHTED AVERAGE COMMON
      AND COMMON EQUIVALENT SHARE   $     (1.19)                   ($    .10)
                                    ===========                    =========

WEIGHTED AVERAGE COMMON AND           2,118,125                    2,118,125
      COMMON EQUIVALENT SHARES      ===========                    =========
      OUTSTANDING



                                       26
<PAGE>

- ---------------
(a)  To record the sale of substantially all the assets of the Company. The
     increase in cash is primarily due to receipt of the purchase price
     ($500,000) and adjustments thereto under the Sale Agreement, return of
     deposits, and reimbursable other assets.

(b)  Under the Sale Agreement, inventories and property and equipment are sold
     for $500,000, plus 25 percent of the inventory cost for inventory in excess
     of $700,000, up to a maximum of $25,000. The remaining property and
     equipment is revalued to fair market value.

(c)  Deposits and other prepaid expenses are reimbursable under the Sale
     Agreement. The remaining balance represents a certificate of deposit used
     to collateralize a letter of credit for certain leased equipment.

(d)  Trade payables and other accrued expenses in the ordinary course of
     business remain liabilities of the Company. Additional accrued expenses
     include future lease commitments and imputed interest relating to such
     commitments that are not assumed by the Buyer, insurance premiums, various
     payroll related costs and other miscellaneous items.

(e)  Pursuant to the assignment of the leases, the deferred rent no longer
     remains a liability of the Company.

(f)  Reversal of sales and cost of sales if the sale had been consummated at the
     beginning of the fiscal years.

(g)  Reclassification of store and support personnel compensation and 
     occupancy, supply, freight and vehicle costs and certain professional
     fees from continuing operations to discontinued operations had the sale
     been consummated at the beginning of the fiscal years. The remaining
     balance of selling, general and administrative expenses are comprised of
     the $7,000 monthly payment related to the Leased Register Equipment, as
     described on page 12 of this proxy statement, Board of Directors insurance,
     corporate and certain other administrative expenses, including $185,000
     compensation expense under an employment agreement for the Company's former
     president in the year ended February 3, 1996.

(h)  Reclassification of loss on impairment of equipment and leasehold
     improvements relating to permanent store locations, which the Buyer
     purchased, from continuing to discontinued operations.

(i)  Reclassification of interest expense from continuing to discontinued
     operations in the fiscal year ended February 1, 1997, for borrowings from
     the Company's Board members to fund its operations. Remaining interest
     balance relates to income from investment of excess cash and interest
     expense for capital lease obligations. The Company does not expect to
     record interest income at the same level in future periods due to the Sale
     of the retail business of the Company.

NOTE: The Company's loss from discontinued operations would have been 
approximately $1,259,000 or $(.59) per share, and $2,510,000 or $(1.19) per 
share, for the fiscal years ended February 3, 1996 and February 1, 1997, 
respectively, had the Sale Transaction been consummated at the beginning of 
the fiscal years.

NOTE: In the first quarter of Fiscal 1997, the Company expects to incur an
estimated loss from discontinued operations of approximately $868,000. In 
addition, during the period February 2, 1997, through March 9, 1997, the
Company operated its business consistent with its past practices and incurred
net operating losses of approximately $231,000 during such period. The Company
will also be liable for a maximum closing penalty of $45,000, pursuant to the
Sale Agreement, if the closing occurs between April 15, 1997, and May 31, 1997.
The Company will be reimbursed for up to $100,000 of reimbursable and
documented legal costs and expenses relating to the Sale Agreement. The Company
also expects to incur approximately $100,000 of nonreimbursable legal costs and
other expenses relating to the sale transaction subsequent to February 1, 1997.
See "Unaudited Pro Forma Financial Information."

NOTE: The pro forma balance sheet is based upon the Company's position on the
final day of Fiscal 1996 (February 1, 1997) and adjustments are made as if the
Sale had been consummated on that day. In fact, the Company has had continuing
operations through March 9, 1997, which are not reflected.



                                       27
<PAGE>

                       BUSINESS PLAN FOR THE POST-SALE WAW

INTRODUCTION

      The Company will be transformed to serve as a vehicle to effect
acquisitions, whether by merger, exchange of capital stock, acquisition of
assets or other similar business combination (a "Business Combination"), with an
operating business (an "Acquired Business"). The business objective of the
transformed Company (hereinafter, "Post-Sale WAW") will be to effect a Business
Combination with an Acquired Business which Post- Sale WAW believes has
significant growth potential. Post-Sale WAW intends to seek to utilize cash,
equity, debt or a combination thereof in effecting a Business Combination. While
Post-Sale WAW may, under certain circumstances, explore possible Business
Combinations with more than one prospective Acquired Business, in all
likelihood, until other financing provides additional funds, or its stature
matures, Post-Sale WAW may be able to effect only a single Business Combination
in accordance with its business objective, although there can be no assurance
that any such transaction will be effected. See "Risk Factors" below for
important factors that should be considered in connection with the realization
of Post-Sale WAW's business objective.

TRANSITION ACTIVITIES

      At the closing of the Sale, substantially all of the assets of the Company
will be sold to Natural Wonders. In the interim, the Company has engaged Natural
Wonders to operate the Business. In transition, certain current staff of the
Company will be employed to invoice and collect funds, pay trade creditors and
perform other services. Post-Sale WAW will thereafter own accounts receivable,
cash, furniture and equipment at its corporate office/distribution center and
miscellaneous assets; and will have certain liabilities and ongoing requirements
to meet regulatory and stockholder obligations while the business plan is being
implemented. During the transition period, Post-Sale WAW will evaluate its
remaining assets with the objective of maximizing their value. This may result
in a liquidation of the Company or some or substantially all of its assets.

INITIAL TRANSACTIONS

      No agreements, commitments or understandings have been made with any
Acquired Business candidates. No assurances can be made that future discussions
will result in definitive agreements, although it is the Company's intention to
proceed diligently with Post-Sale WAW's business plan.

FUNDING OF THE BUSINESS PLAN

      In view of the limited tangible net worth of Post-Sale WAW following the
sale of the assets, consideration may be given to additional private equity or
debt placement to fund its merger and acquisition activities as well as to fund
working capital for general corporate purposes that might be required to
effectuate the business plan.

      It is anticipated that, in the event a Business Combination is effected,
Post-Sale WAW would use cash, equity, debt or a combination of these to achieve
a Business Combination.

      Post-Sale WAW may borrow funds to increase the amount of capital available
for a Business Combination or otherwise finance the operation of the Acquired
Business. The amount and nature of any borrowings by Post-Sale WAW will depend
on numerous considerations including its capital requirements, its perceived
ability to service such debt and prevailing conditions in the financial markets
and the general economy.

RISK FACTORS

      IF THE SALE IS CONSUMMATED, POST-SALE WAW WILL BECOME AN ACQUISITION
COMPANY.  THE STOCKHOLDERS OF THE COMPANY WILL NOT GET TO VOTE SEPARATELY
ON WHETHER TO CHANGE THE NATURE OF POST-SALE WAW'S BUSINESS TO AN ACQUISITION

                                      28
<PAGE>

COMPANY. CONSEQUENTLY, THE FOLLOWING RISK FACTORS SHOULD BE TAKEN INTO
CONSIDERATION BY EACH STOCKHOLDER IN DETERMINING WHETHER TO APPROVE THE SALE.

      Additional Financing Required. The funds available to Post-Sale WAW may
not be adequate for it to acquire an interest in any chosen property, business,
or opportunity. Without raising additional funds, Post-Sale WAW may not have
sufficient capital to fully exploit any property, business or opportunity
acquired. Accordingly, the ultimate success of Post-Sale WAW may depend upon its
ability to raise additional capital or to have other parties bear a portion of
the required costs to further develop or exploit any business venture in which
Post-Sale WAW becomes involved. There is no assurance that funds will be
available from any source, and if not available, it will be necessary for
Post-Sale WAW to limit its operations to those that can be financed from the
existing assets.

      Limited Assets. The Company's only assets after the Sale will be cash and
minor furniture, equipment and its corporate office and distribution center and
any remainder of net proceeds of the Sale will be used for general corporate
purposes and to seek acquisition candidates. Any business activity that
Post-Sale WAW eventually undertakes may require substantial capital, which may
be difficult to obtain or not available in light of the Company's pro forma
financial condition. The success of Post-Sale WAW will depend upon its ability
to acquire additional capital. Since the Company does not know the type of
business, if any, in which it will eventually engage, the Company does not know
what its ultimate capital needs will be.

      Lack of Liquidity. Immediately following the closing of the Sale, the
Company will have no business to generate income. The Company's ongoing ability
to meet its general and administrative cost obligations will be dependent on its
ability to complete successfully a business combination with an entity having
sufficient cash flow to meet the Company's obligations.

      No Operating History. The Company will change the nature of its business
if the Sale is approved and consummated. Post-Sale WAW has no operating history
in its new line of businesses, which is yet to be determined. There can be no
assurance that Post-Sale WAW's activities will be profitable. As of the date of
this proxy statement, the Company has not entered into any arrangement to
participate in any business ventures or purchase any products.

      Speculative Nature of Company's Proposed Operations. The success of
Post-Sale WAW will depend to a great extent on the operations, financial
condition and management of the Company or companies, if any, with which
Post-Sale WAW may merge or which it may acquire. Management intends to cause
Post-Sale WAW to merge into or acquire one or more privately held entities with
established operating histories. However, there can be no assurance that
Post-Sale WAW will be successful in locating an acquisition candidate meeting
such criterion. In the event Post-Sale WAW completes a merger or acquisition
transaction, the success of its operations may be dependent, wholly or partly,
upon management of the successor firm and numerous other factors beyond
Post-Sale WAW's control. Post-Sale WAW anticipates that it will seek to acquire
an existing business. After the acquisition has taken place, management from the
acquired entity may operate Post-Sale WAW. There is, however, a possibility that
Post-Sale WAW may seek to operate an ongoing business, in which case Post-Sale
WAW's management might be retained.

      Change of Control. The consummation of a Business Combination may involve
a change in officers and directors of Post-Sale WAW.

      Dilution in Merger or Acquisition Transaction. In order to merge with or
acquire a private concern, Post- Sale WAW may issue securities to the
stockholders of any such target concern. The issuance of previously authorized
and unissued Common Stock of Post-Sale WAW or the creation and issuance of
preferred stock

                                      29
<PAGE>

would result in substantial dilution to present stockholders of the Company,
which may result in another change in control or management of Post-Sale WAW.

      Management Commitment. The management of Post-Sale WAW will serve at will
and may seek other opportunities at any time. The loss of part or of the
entirety of its management could have a material adverse impact on the viability
of Post-Sale WAW.

      Dependence on Inexperienced Management. The success of Post-Sale WAW will
be dependent largely upon the active participation of its management. In the
event such management lacks experience or background in the business in which
Post-Sale WAW proposes to engage, it will probably be required to obtain
independent outside professionals to effectively evaluate and appraise a
potential business combination. Certain of the post- Sale directors have other
full time employment and will be available to participate in management
decisions only on a part time or as needed basis. Once Post-Sale WAW acquires a
business opportunity, the post-Sale management may resign. The amount of time
the post-Sale officers and directors devote to Post-Sale WAW matters will
increase if Post-Sale WAW operates an active business. The time which the
post-Sale officers and directors devote to the business affairs of Post-Sale WAW
and the skill with which they discharge their responsibilities, will
substantially affect Post-Sale WAW's success.

      Business Risks. The Company has not identified the business opportunities
in which it will attempt to obtain an interest. The Company therefore cannot
describe the specific risks presented by such business. Such business may
involve an unproven product, technology or marketing strategy, the ultimate
success of which cannot be assured. The acquired business opportunity may be in
competition with larger, more established firms over which it will have no
competitive advantage. The specific risks of a business opportunity will be
disclosed to Post-Sale WAW's stockholders prior to its acquisition, and approval
therefor will be obtained. Post-Sale WAW's investment in a business opportunity
may be highly illiquid and could result in a total loss to Post-Sale WAW if the
opportunity is unsuccessful.

      Conflicts of Interest. Certain of the directors and officers of Post-Sale
WAW will be associated with other firms or occupations involving other business
activities. Because of the affiliations, there are potential inherent conflicts
of interest in their acting as directors and officers of Post-Sale WAW and of
other entities. All of the Company's post-Sale directors and officers may be
directors or controlling stockholders of other entities engaged in a variety of
businesses which may in the future have various transactions with Post-Sale WAW.
Additional conflicts of interest and non-arm's length transactions may also
arise in the future in the event the Company's post-Sale officers or directors
are involved in the management of any firms with which Post-Sale WAW transacts
business. Post-Sale WAW may pay finder's fees or other fees to its post-Sale
officers, directors or affiliates in connection with any potential business
combination involving Post-Sale WAW.

      Dependence on Outside Advisors. In order to supplement the business
experience of post-Sale management, Post-Sale WAW may employ accountants,
technical experts, appraisers, attorneys or other consultants or advisors. The
selection of any such advisors will be made by post-Sale management and without
any control from stockholders. Additionally, it is anticipated that such persons
may be engaged by Post-Sale WAW on an independent basis without a continuing
fiduciary or other obligation to Post-Sale WAW.

      No Dividends Anticipated. At the present time management does not
anticipate that Post-Sale WAW will pay dividends, cash or otherwise, on its
Common Stock in the foreseeable future. Future dividends will depend on
earnings, if any, of Post-Sale WAW, its financial requirements and other
factors.

      Scarcity of and Competition for Merger or Acquisition Prospects. Post-Sale
WAW will be an insignificant participant in the business of seeking mergers with
and acquisitions of small private entities. In addition, Post- Sale WAW will
have very limited assets to support an acquisition. A large number of
established and well financed entities, including venture capital firms, are
active in mergers and acquisitions of private companies


                                       30
<PAGE>

which may be desirable target candidates for Post-Sale WAW. Nearly all such
entities have significantly greater financial resources, technical expertise and
managerial capabilities than Post-Sale WAW, and consequently, Post- Sale WAW
will be at a competitive disadvantage in identifying possible merger or
acquisition candidates.

      No Agreement for Business Combination or Other Transaction. The Company
has no arrangement, agreement or understanding with respect to a merger with, or
acquisition of, any entity, private or public. There can be no assurance
Post-Sale WAW will be successful in identifying and evaluating suitable merger
or acquisition candidates and in concluding a merger or acquisition transaction
on terms favorable to the Company; or, if concluded, whether any such
transaction will result in a financial return to its stockholders.

      Lack of Market Research. The Company has neither conducted nor has it
engaged other entities to conduct market research to determine that demand
exists for any transactions contemplated by Post-Sale WAW or for the business
activity in which a potential acquisition candidate engages. Even in the event
demand is identified for the business of an acquisition candidate, there is no
assurance Post-Sale WAW will be successful in completing any such transaction.

      Possible Lack of Diversification. Post-Sale WAW may be unable to diversify
its business activities and, as a consequence, may suffer a total loss to
Post-Sale WAW and the stockholders should an acquisition by Post- Sale WAW prove
to be unprofitable. Post-Sale WAW's failure or inability to diversify its
activities into a number of areas may subject Post-Sale WAW to economic
fluctuations within a particular business or industry and, therefore, increase
the risks associated with Post-Sale WAW's operations.

      Issuance of Additional Shares. Approximately 7,300,000 shares of stock or
73% of the total authorized shares (10,000,000) of Common Stock of the Company,
less the number of shares underlying outstanding options and warrants, have not
yet been issued and thus are available for sale. The Board of Directors has the
power to issue such shares. Post-Sale WAW may issue shares of Common Stock to
raise additional capital or to effect a merger or acquisition with a target
corporation. Stockholders do not have preemptive rights with respect to the
issuance of shares of the Company's Common Stock. Any additional issuance by
Post-Sale WAW from its authorized but unissued shares would have the effect of
further reducing the percentage ownership of the Stockholders.

      Regulation. Although Post-Sale WAW will be subject to regulation under the
Securities Act of 1933 and the Securities Exchange Act of 1934, management
believes Post-Sale WAW will not be subject to regulation under the Investment
Company Act of 1940 insofar as Post-Sale WAW will not be engaged in the business
of investing or trading in securities. In the event Post-Sale WAW engages in
business combinations which result in Post-Sale WAW holding passive investment
interests in a number of entities, Post-Sale WAW could be subject to regulation
under the Investment Company Act of 1940. In such event, Post-Sale WAW would be
required to register as an investment company and could be expected to incur
significant registration and compliance costs. Management has obtained no formal
determination from the Securities and Exchange Commission as to the status of
Post-Sale WAW under the Investment Company Act of 1940 and, consequently, any
violation of such Act would subject Post-Sale WAW to material adverse
consequences.

      Probable Change in Control and Management. Mergers or acquisitions
involving the issuance of Post-Sale WAW's Common Stock may result in
stockholders of a target company obtaining a controlling interest in Post- Sale
WAW. The resulting change in control of Post-Sale WAW could result in removal of
the post-Sale officers and directors and a corresponding reduction in their
participation in the future affairs of Post-Sale WAW.


                                      31
<PAGE>

FORWARD LOOKING STATEMENTS

      The foregoing section and other portions of this proxy statement contain
forward-looking statements. Actual results could differ materially from those
projected herein. Such difference could occur because of the application of
factors referred to above, of competitive or general business conditions or of
some other and unforeseen factor.

ABSENCE OF DISSENTERS' RIGHTS OF APPRAISAL

      The General Corporation Law of the State of Delaware governs stockholders'
rights in connection with the Sale. Under the applicable provisions of Delaware
law, the Company's stockholders will have no right in connection with the Sale
to dissent and seek appraisal of their shares of Common Stock.

                         DESCRIPTION OF PAST BUSINESS

GENERAL

      The Company was a mall-based specialty unique gift retailer. The Company's
assortment of products generally targeted customers who have an active interest
in nature, education, the outdoors and science. The merchandise offered by the
Company includes home products, outdoor and garden merchandise, recorded nature
music, videotapes, statuary, telescopes, books, games and puzzles and apparel.
The Company believes that its customers are generally middle or upper-middle
income adults, ages 25 to 54, who may be purchasing for themselves or others.

      The Company was incorporated in Delaware in July 1993, opened its first
store in August 1993 and until March 9, 1997, operated twelve stores, which are
located in major regional malls in Florida (Tampa, Clearwater, Tallahassee,
Bradenton, Jacksonville, Ocala, Jensen Beach, Miami (two) and Orlando), New
York (Staten Island) and New Jersey (Eatontown). In addition, the Company
operated thirteen temporary holiday outlets (the "temporary stores") in
Florida, Georgia and South Carolina during the 1996 Christmas selling season.

      In November 1994, the Company completed its initial public offering (the
"Offering") whereby 1,000,000 shares of Common Stock and 1,150,000 Redeemable
Warrants were sold. Concurrent with the consummation of the Offering, the
Company changed its fiscal year end from December 31 to the Saturday closest to
January 31.

BUSINESS STRATEGY

      The Company's strategy has been to provide an interactive, unique gift
store environment which generates a sense of discovery for its customers.
High-quality customer service, through demonstration and assistance, is an
integral part of the Company's marketing strategy. Throughout its stores, the
Company has displayed its products prominently so as to be readily accessible to
customers, who are encouraged by an attentive, knowledgeable and enthusiastic
sales staff to take an active "hands on" approach to the merchandise. Each of
the Company's stores operated during the entire year (the "permanent stores")
typically has stocked over 3,000 different items and offered products at prices
generally ranging from $3 to $500. The Company stocks its best selling products
in its temporary stores.

      The following is a brief description of certain of the current merchandise
categories that the Company has included in its stores:

      o  Home Products: Decorative throw rugs, candles, frames, an assortment of
         bath and body fragrances, essential oils, aromatherapy and relaxation
         oriented products for the home.


                                      32
<PAGE>

      o  Outdoor and Gardening: Bird houses and feeders, wind chimes, fountains,
         gardening seeds and kits, and decorative lawn and garden ornaments.

      o  Music and Video: Easy listening compact discs and cassette tapes
         featuring natural and environmental sounds. Assorted video tapes of
         animals and nature settings.

      o  Statuary: Miniature wildlife statuary for collectors and animal lovers.

      o  Optical Instruments and Other Products: Kaleidoscopes, telescopes,
         weather instruments and globes.

      o  Educational Items: Teaching aids, books and science related
         merchandise.

      o  Toys, Games, and Kits: Games, puzzles and "hands-on" activity kits.

      o  Rocks and Minerals: Gift assortments of rocks, minerals and fossils,
         which include bookends, clocks, pen and pencil sets and assorted
         decorative items.

      o  Apparel: T-shirts and sweatshirts featuring nature and environmental
         themes, hats and other outdoor gear.

STORE OPERATIONS

      The Company endeavored to maintain an interactive store environment which
generates a sense of discovery for its customers. The Company kept distinctive
signage and design of its stores consistent among its locations to increase its
name recognition. Throughout the Company's stores, which offer a well-lighted
shopping atmosphere utilizing a standardized floor plan that emphasizes its
merchandising concept, products are prominently displayed so as to be readily
accessible to customers, who are encouraged by attentive, knowledgeable and
enthusiastic sales associates to take an active "hands-on" approach to the
merchandise. Interactive fixtures permit customers to hear a sampling of music
titles offered and one or more television monitors continually play tapes of
videos which are available for sale. The Company believed that its strategy of
appealing to the customers' senses of smell, hearing and touch (as well as
sight), when combined with the assistance of the Company's sales associates,
served to enhance customer interest and the level of involvement, excitement and
enjoyment associated with shopping in the Company's stores.

      Currently operated permanent stores generally range in size from
approximately 2,200 to 3,300 square feet of space. The Company's stores have
been open seven days a week during mall operating hours. Stores are typically
staffed with a manager, an assistant manager and several full-time and part-time
sales associates, the number of which varies depending on store volume. In order
to assure that employees are knowledgeable with respect to the Company's
merchandise, the Company generally provided new employees with on-the-job
training under the supervision of an experienced employee for approximately two
weeks. In addition, at least one day of product orientation class was provided
for employees of the Company's new permanent or temporary stores, and the
Company periodically arranged for various of its suppliers to give employee
seminars in which their products are demonstrated (and underlying scientific or
other applicable principles are explained) so as to facilitate the understanding
by the Company's staff of such products. Store management receives compensation
in the form of salaries and performance-based bonuses. Sales associates are paid
on an hourly basis plus performance incentives.

PURCHASING AND INVENTORY

      The Company purchased merchandise from over 250 suppliers, including
manufacturers, distributors, craftsmen and importers. Although certain suppliers
may have provided a majority or all of the Company's requirements for a
particular product or category during the year ended February 1, 1997 (fiscal
1996), no supplier accounted for more than 4.5% of the Company's total
merchandise purchases during such period. In fiscal 1996, approximately 99% of
the Company's merchandise was purchased from domestic vendors. The Company
believes that the loss of any one or more of its suppliers would not have a
material adverse effect on the Company and that

                                      33
<PAGE>

alternative sources of merchandise are readily available at comparable prices in
all product categories. Although the Company believes that its relationships
with its suppliers are satisfactory, deferred payment arrangements have been
necessitated by the extremely competitive environment and cash-starved condition
in which the Company has been operating.

PROMOTIONAL ACTIVITIES

      The Company did not rely on advertising to generate sales but, rather, was
substantially dependent upon mall traffic to attract new customers.

DISTRIBUTION

      In conjunction with a change during March 1996 of its chief executive
officer, the Company has altered its distribution strategy and substantially
discontinued shipments from vendors to the Company's distribution center in St.
Petersburg, Florida, which occupies approximately 4,000 square feet of office
and warehouse space. The Company had utilized this facility for the centralized
receipt of goods from vendors, as well as the storage of inventory and the
shipment of merchandise to its stores. The Company will continue to have
products shipped directly to the stores from its vendors in order to expedite
delivery of merchandise. The Company and its vendors have used common carriers
to deliver merchandise to its stores.

COMPETITION

      The specialty retail business is characterized by intense competition. The
Company believes that it had competed with Natural Wonders, Inc., The Nature
Company, a subsidiary of CML Group, Inc., and World of Science, Inc., each of
which operates numerous nature and science specialty stores. In April 1996,
Discovery Communications Inc., which operates cable television's Discovery
Channel and owns and operates the 15 store Discovery Channel Store chain,
announced that it had acquired The Nature Company from CML Group, Inc.

PERSONNEL

      Pursuant to the Sale Agreement and the Management Agreement, certain
employees of the Company have been retained by the Buyer and will be evaluated
by the Buyer in accordance with its requirements. A portion or a significant
portion of benefits accrued prior to March 9, 1997 to current employees will be
paid by the Company. The Company has approximately 39 full-time employees and 50
part-time sales associates. Temporary employees were usually added during peak
sales periods. Store management received compensation in the form of salaries
and performance-based bonuses. Sales associates typically were paid on an hourly
basis plus performance incentives. A number of programs offered incentives to
both management and sales associates to increase sales, including various sales
contests. None of the Company's employees is covered by any collective
bargaining agreement. Management believes that its well trained and motivated
employees were an integral part of its concept and that its employee relations
have been good.

SERVICE MARK

      The Company will retain its federal service mark registration for the What
A World(R) name and the Company's design and logo. The Company believes that its
service marks have value and are important to its marketing and future
prospects. There can be no assurance that the Company's marks would be upheld if
challenged or that the Company would not be prevented by third parties (other
than Natural Wonders) from using its mark, which could have an adverse effect on
the Company. In addition, the Company would be prevented by the Sales Agreement
from using its marks in a retail segment in competition with the Buyer.
Moreover, there can be no assurance that the Company will have the financial
resources necessary to enforce or defend its service marks. The Company is not
aware of any claims of infringement or other challenges to the Company's right
to use its marks in the United States.


                                      34
<PAGE>

PROPERTIES

      All leases for the twelve permanent stores of the Company will be assigned
to, and assumed by, the Buyer in accordance with the Sale Agreement, and the
Buyer has agreed as part of such assignment or assumption to secure necessary
consents or modifications from interested parties. The Company currently has
leases for ten permanent stores in Florida, one permanent store in New York and
one permanent store in New Jersey. The store leases, which expire at various
times from 2003 through 2005, provide for specified minimum rental payments and
contingent payments based on gross sales exceeding certain levels. The leases
also require the Company to pay the cost of common area maintenance, insurance,
taxes and other expenses. Certain of the Company's lease agreements contain
provisions which enable the Company to terminate such agreements under certain
conditions, including failure to achieve specified sales performance levels. The
locations of the permanent stores and the approximate square footage under the
various store leases are as follows:



                                      Approximate Total
                                      Square Footage
                                      (Including Storage
Name of Mall (Location)               Space)               Date of Opening
- -----------------------               ------------------   ---------------
Tampa Bay Center (Tampa, FL)                   2,800       August          1993
                                               
Countryside Mall (Clearwater, FL)              2,200       November        1993
                                               
Governor's Square Mall (Tallahassee, FL)       2,600       November        1993
                                               
DeSoto Square Mall (Bradenton, FL)             2,600       August          1994
                                               
Orange Park Mall (Jacksonville, FL)            4,400       September       1994
                                               
Paddock Mall (Ocala, FL)                       3,300       January         1995
                                               
Treasure Coast Square Mall (Jensen             2,500       September       1995
Beach, FL)                                     
                                               
Aventura Mall (Miami, FL)                      3,200       November        1995
                                               
The Falls (Miami, FL)                          3,200       November        1995
                                               
Monmouth Mall (Eatontown, NJ)                  2,700       December        1995
                                               
Staten Island Mall (Staten Island, NY          3,100       November        1995
                                               
Fashion Square Mall (Orlando, FL)              3,000       October         1995
                                         

      The Company also leases approximately 4,000 square feet for its corporate
office and distribution center in St. Petersburg, Florida, under a lease which
expires in 1998. The Company is reviewing its options in connection with this
facility.

      During the 1996 Christmas selling season, the Company operated thirteen
temporary stores in Florida, Georgia and South Carolina pursuant to short term
license agreements each of which expired by January 1997.

LEGAL PROCEEDINGS

      The Company is not a party or subject to any legal proceedings, other than
claims and lawsuits arising in the ordinary course of its business. The Company
does not believe that any such claims or lawsuits will have a material adverse
effect on its financial condition or results of operations.


                                      35
<PAGE>

SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      There were no matters submitted to a vote of the Company's security
holders during the fiscal quarters ended November 2, 1996, or February 1, 1997.

MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

      The following table sets forth, for the periods indicated, the range of
high and low closing sale prices for the Common Stock. Through January 31, 1997,
the shares of Common Stock of the Company traded on the Nasdaq Small
Capitalization Market under the symbol "WHAT". Thereafter, the Company's Common
Stock traded under the same symbol on the bulletin board system maintained by
the National Association of Securities Dealers ("NASD") or in the
over-the-counter "pink sheets".

Fiscal Year Ended February 3, 1996                          High          Low
- ----------------------------------                          ----          ---

First Quarter  (January 29 through April 29, 1995)          4.25          3.00
Second Quarter (April 30 through July 29, 1995)             3.75          2.88
Third Quarter  (July 30 through October 28, 1995)           3.50          2.63
Fourth Quarter (October 29 through February 3, 1996)        3.00          1.25

<TABLE>
<CAPTION>
                                                            CLOSING BID  CLOSING ASK
Fiscal Year Ended February 1, 1997                          High   Low   High   Low
- ----------------------------------                          ----   ---   ----   ---
                                                            
<S>                                                         <C>    <C>   <C>    <C> 
First Quarter  (February 4 through May 4, 1996)             1.625  0.75  1.75   1.25
Second Quarter (May 5 through August 3, 1996)               1.625  0.50  2.00   0.75
Third Quarter  (August 4 through November 2, 1996)          1.00   0.75  1.125  1.00
Fourth Quarter (November 3, 1996 through February 1, 1997)  1.4375 0.50  1.4375 0.6875
</TABLE>

      On March 12, 1997, the last reported (closing) sale price of the Common
Stock on the NASD Bulletin Board or in the over-the-counter "pink sheets",
preceding the public announcement on March 13, 1997, of the Sale Transaction was
$0.1875 bid and 0.4375 asked per share. The prices set forth above reflect
inter-dealer prices, without retail mark-up, markdown or commission and may not
necessarily represent actual transactions and were provided by consultation with
the NASD composite feed or other qualified quotation medium.

      The Company experienced during 1996 a substantial decline in the price of
its Common Stock. The market price fell to a point that precluded the Company
from continuing its listing on the Nasdaq Small Cap Market. Pursuant to the
requirements of Nasdaq, to be eligible for continued listing on the Nasdaq Small
Cap Market, the Common Stock must have maintained a minimum bid price of $1.00
per share or, if the bid price is less than $1.00, maintain capital and surplus
of $2,000,000 and a market value of the public float of at least $1,000,000. The
Company was notified by Nasdaq that the Company's Common Stock failed to
maintain a closing bid price greater than or equal to $1.00 during a specified
period of ten consecutive trade dates prior to the date of the notice, and that
the public float alternative requirement had also not been met. (The closing bid
price was equal to or higher than $1.00 per share prior to April 9, 1996 and was
higher than such price on the four consecutive trading dates of April 26, 1996
and April 29 through May 1, 1996.) As the Company was unable to demonstrate, on
or before the 90-day period ended July 28, 1996, compliance with either the
minimum $1.00 bid price during a period of ten consecutive trading days or the
alternative requirement, it submitted by that date its proposal for achieving
compliance. The submission was deemed by Nasdaq to not warrant continued
listing, and, accordingly, Nasdaq issued a formal notice of deficiency for the
Company's securities. As a result of such delisting, an investor could find it
more difficult to dispose of, or obtain accurate quotations as to the market
value of, the Company's securities. Delisting of the Company's securities may
result in lower prices for the Company's securities than might otherwise
prevail.

      In addition, once the Common Stock was delisted from trading on Nasdaq and
the trading price of the Common Stock remained below $5.00 per share, trading in
the Common Stock also became subject to certain rules promulgated under the
Securities Exchange Act of 1934, as amended, which require additional disclosure
by 

                                      36
<PAGE>

broker-dealers in connection with any trades involving a stock defined as a
"penny stock" (generally, any non-Nasdaq equity security that has a market price
of less than $5.00 per share, subject to certain exceptions). Such rules require
the delivery, prior to any penny stock market transaction, of a disclosure
schedule explaining the penny stock market and the risks associated therewith,
and impose various sales practice requirements on broker-dealers who sell penny
stocks to persons other than established customers and accredited investors
(generally institutions). For these types of transactions, the broker dealers
must make a special suitability determination for the purchaser and have
received the purchaser's written consent to the transaction prior to sale. The
additional burden imposed upon broker-dealers by such requirements may
discourage broker-dealers from effecting transactions in the Company's
securities, the ability of security holders to sell the Company's securities in
the secondary market and the Company's ability to obtain additional financing.

      The Company has not paid any cash dividends. Any determination to pay
dividends in the future will be at the discretion of the Company's Board of
Directors and will be dependent upon the Company's results of operations,
financial condition, capital requirements, contractual restrictions and other
factors deemed relevant by the Board of Directors. The Board of Directors does
not intend to declare dividends in the foreseeable future, but instead intends
to retain earnings, if any, for use in the Company's business operations.

      As of April 4, 1997, as reported by the Company's transfer agent, shares
were held by approximately 17 persons based on the number of record holders,
including several holders who are nominees for an undetermined number of
beneficial owners.

                             INDEPENDENT AUDITORS

      Arthur Andersen LLP, independent certified public accountants, have been
appointed by the Board of Directors, as independent auditors for the Company to
examine and report on its financial statements for the 1996 fiscal year.

                         ANNUAL REPORT ON FORM 10-KSB

      The Company's Annual Report on Form 10-KSB, as filed with the Securities
and Exchange Commission, may be obtained in the manner described above under
"Available Information" and "Documents Incorporated by Reference."

                            STOCKHOLDERS' PROPOSALS

      The Company presently anticipates that its 1997 Annual Meeting of
Stockholders will be held in August of 1997. Any proposal by a stockholder of
the Company intended to be presented at the 1997 Annual Meeting of Stockholders
was required to have been received by the Company at its principal executive
office not later than December 31, 1996 for inclusion in the Company's proxy
statement and form of proxy relating to that meeting. Any such proposal must
also comply with the other requirements of the proxy solicitation rules of the
Securities and Exchange Commission.

                                OTHER BUSINESS

      Management does not know of any other matters to be brought before the
Meeting except those set forth in the notice thereof. If other business is
presented properly for consideration at the Meeting, it is intended that the
Proxies will be voted by the persons named therein in accordance with their
judgment on such matters.

      By order of the Board of Directors,

        DAVID B. CORNSTEIN                       DAVID F. MILLER
        Chairman of the Board                    President and Secretary

May 2, 1997

                                      37

<PAGE>

               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS


To the Board of Directors and Stockholders of
What a World!, Inc.:

We have audited the accompanying balance sheet of What a World!, Inc. (a
Delaware corporation) as of February 1, 1997, and the related statements of
operations and accumulated deficit and cash flows for the years ended February
3, 1996, and February 1, 1997. These financial statements are the responsibility
of the Company's management. Our responsibility is to express an opinion on
these financial statements based on our audits.

We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects, the financial position of What a World!, Inc. as of
February 1, 1997, and the results of its operations and its cash flows for the
years ended February 3, 1996, and February 1, 1997, in conformity with generally
accepted accounting principles.

The accompanying financial statements have been prepared assuming that the
Company will continue as a going concern. As discussed in Note 1 to the
financial statements, the Company's recurring operating losses, the Board of
Directors' unanimous approval of the proposed sale of substantially all of the
Company's operating assets, the speculative nature of the post-sale business,
and the lack of liquidity and financing raise substantial doubt about its
ability to continue as a going concern. The financial statements do not include
any adjustments that might result from the outcome of this uncertainty.


Tampa, Florida,
     March 29, 1997                        /s/ Arthur Andersen, LLP


                                      F-1

<PAGE>

                               WHAT A WORLD!, INC.

                        BALANCE SHEET -- FEBRUARY 1, 1997
                                    (Note 1)


                                     ASSETS
                                     ------

CURRENT ASSETS:
     Cash and cash equivalents                                      $ 1,294,189
     Certificate of deposit                                             100,000
     Inventories                                                      1,207,015
     Prepaid expenses and other current assets                           95,567
                                                                    -----------
               Total current assets                                   2,696,771

PROPERTY AND EQUIPMENT (Note 2)                                       1,275,113
     Less- Accumulated depreciation and amortization                   (301,265)
                                                                    -----------
                                                                        973,848

OTHER ASSETS                                                             27,806
                                                                    -----------
               Total assets                                         $ 3,698,425
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY
                      ------------------------------------

CURRENT LIABILITIES:
     Accounts payable                                               $ 1,386,608
     Accrued expenses (Note 4)                                          257,779
     Current maturities of capital lease obligations (Note 4)            68,156
                                                                    -----------
               Total current liabilities                              1,712,543
                                                                    -----------

DEFERRED RENT (Note 3)                                                  731,652

CAPITAL LEASE OBLIGATIONS (Note 4)                                       91,630

COMMITMENTS AND CONTINGENCIES (Note 4)

STOCKHOLDERS' EQUITY:
     Common stock, $.01 par value; 10,000,000 shares
          authorized, 2,118,125 shares issued and
          outstanding as of February 3, 1996, and
          February 1, 1997                                               21,181
     Additional paid-in capital                                       4,538,782
     Accumulated deficit                                             (3,397,363)
                                                                    -----------
               Total stockholders' equity                             1,162,600
                                                                    -----------
               Total liabilities and stockholders' equity           $ 3,698,425
                                                                    ===========


     The accompanying notes are an integral part of this balance sheet.


                                      F-2
<PAGE>

                               WHAT A WORLD!, INC.

                STATEMENTS OF OPERATIONS AND ACCUMULATED DEFICIT
                                    (Note 1)


                                                    Year Ended      Year Ended
                                                    February 3,     February 1,
                                                       1996            1997
                                                    -----------     -----------

NET SALES                                           $ 5,510,278     $ 8,166,755

COST OF SALES                                         2,777,633       4,308,643
                                                    -----------     -----------
               Gross profit                           2,732,645       3,858,112

SELLING, GENERAL AND ADMINISTRATIVE EXPENSES          3,318,179       4,910,755

LOSS ON IMPAIRMENT                                       85,789       1,485,535
                                                    -----------     -----------
               Loss from operations                    (671,323)     (2,538,178)
                                                    -----------     -----------

INTEREST AND OTHER INCOME                               135,076          46,356

INTEREST EXPENSE                                        (24,970)        (36,789)
                                                    -----------     -----------
                                                        110,106           9,567
                                                    -----------     -----------

NET LOSS                                               (561,217)     (2,528,611)

ACCUMULATED DEFICIT, beginning of year                 (307,535)       (868,752)
                                                    -----------     -----------

ACCUMULATED DEFICIT, end of year                    $  (868,752)    $(3,397,363)
                                                    ===========     ===========

NET LOSS PER WEIGHTED AVERAGE COMMON AND
     COMMON EQUIVALENT SHARE                        $      (.26)    $     (1.19)
                                                    ===========     ===========

WEIGHTED AVERAGE COMMON AND COMMON
     EQUIVALENT SHARES OUTSTANDING                    2,118,125       2,118,125
                                                    ===========     ===========


        The accompanying notes are an integral part of these statements.


                                      F-3
<PAGE>

                               WHAT A WORLD!, INC.

                            STATEMENTS OF CASH FLOWS


                                                      Year Ended    Year Ended
                                                      February 3,   February 1,
                                                         1996          1997
                                                      -----------   -----------

CASH FLOWS FROM OPERATING ACTIVITIES:
  Net loss                                            $  (561,217)  $(2,528,611)
  Adjustments to reconcile net loss to net cash
    provided by operating activities-
      Depreciation and amortization                       207,285       386,749
      Loss on sales of property and equipment                --           4,114
      Loss on impairment                                   85,789     1,485,535
      Changes in operating assets and liabilities-
        Construction allowance receivable                (227,000)      267,000
        Inventories                                      (332,894)     (228,786)
        Prepaid expenses and other current assets        (121,404)       84,262
        Other assets                                      (20,737)       (2,713)
        Accounts payable                                  387,236       834,192
        Accrued expenses                                  295,968      (223,712)
        Deferred rent                                     421,196        87,479
                                                      -----------   -----------
               Net cash provided by operating
                 activities                               134,222       165,509
                                                      -----------   -----------

CASH FLOWS FROM INVESTING ACTIVITIES:
  Purchases of property and equipment                  (1,644,542)     (212,391)
  Proceeds from sales of property and equipment              --          15,900
                                                      -----------   -----------
               Net cash used in investing activities   (1,644,524)     (196,491)
                                                      -----------   -----------

CASH FLOWS FROM FINANCING ACTIVITIES:
  Borrowings under related party loan agreements             --         410,000
  Repayment of related party loans                           --        (410,000)
  Payments on capital lease obligations                   (54,829)      (61,827)
                                                      -----------   -----------
               Net cash used in financing activities      (54,829)      (61,827)
                                                      -----------   -----------

NET DECREASE IN CASH AND CASH EQUIVALENTS              (1,565,131)      (92,809)

CASH AND CASH EQUIVALENTS, beginning of year            2,952,129     1,386,998
                                                      -----------   -----------

CASH AND CASH EQUIVALENTS, end of year                $ 1,386,998   $ 1,294,189
                                                      ===========   ===========

SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION:
  Cash paid for interest                              $    26,777   $    36,789


        The accompanying notes are an integral part of these statements.


                                      F-4
<PAGE>

                               WHAT A WORLD!, INC.

                          NOTES TO FINANCIAL STATEMENTS

                     FEBRUARY 3, 1996, AND FEBRUARY 1, 1997


1.   BUSINESS ORGANIZATION AND SIGNIFICANT ACCOUNTING POLICIES:

Nature of Business and Basis of Presentation

What a World!, Inc. (the Company) was a mall-based unique gift specialty
retailer. The Company's assortment of products generally targeted customers who
have an active interest in nature, the outdoors and science. The Company opened
its first store in August 1993 and had 12 permanent stores in operation at
February 3, 1996, and at February 1, 1997, which are located in major regional
malls. Ten of the stores are located in Florida and one store each is located in
New York and New Jersey. In addition, the Company operated three temporary
holiday outlets (temporary stores) in Florida and 13 temporary stores in
Florida, Georgia and South Carolina during the 1995 and 1996 Christmas selling
seasons, respectively.

The Company's financial statements for the year ended February 1, 1997, have
been prepared on a going concern basis which contemplates the realization of
assets and the settlement of liabilities and commitments in the normal course of
business. The Company incurred net losses of $561,217 and $2,528,611 for the
years ended February 3, 1996, and February 1, 1997, respectively, and had an
accumulated deficit of $3,397,363 as of February 1, 1997.

The Company operated its chain of mall-based specialty gift retail stores until
March 10, 1997. Pursuant to the terms of the proposed Sale Agreement unanimously
approved by the Company's Board of Directors (the Board), in consideration of
the transfer to Natural Wonders, Inc. (the Buyer) of substantially all of the
Company's operating assets (including specified inventories, fixed assets and
tangible personal property, intangible personal property and contract rights and
store leases), the Buyer has agreed to pay the Company approximately $500,000 in
cash, subject to certain adjustments pursuant to the Sale Agreement, and to
assume certain liabilities (including minimum future rental payments under the
store leases, common area maintenance charges and other related obligations). In
addition, in order to immediately implement the benefits of the Sale Agreement
(and to reduce operating losses which were continuing to be incurred by the
Company), the Company entered into a Management Agreement with the Buyer whereby
the Buyer began operating the Company's specialty gift retail business
consistent with the Buyer's past practices as of March 10, 1997. Under the
Management Agreement, the Buyer is entitled to a management fee equal to all
gross operating revenue recognized and/or received in respect of the operation
of the business from and after March 10, 1997, through the date of termination,
which is the earlier of the closing date or May 31, 1997. The Buyer has agreed
to fund certain costs, expenses and liabilities associated with the operation of
the Company during the term thereof.


                                      F-5
<PAGE>

The Company will be liable to the Buyer, in accordance with the terms of the
Management Agreement, for costs and expenses in excess of gross operating
revenues during the term thereof, if the closing does not occur by May 31, 1997,
due to the failure of the Company to satisfy the closing conditions.

In addition, the Chairman of the Board, the President and the Company will enter
into agreements at the closing of the Sale Agreement not to compete in the
existing retail market category.

The Sale Agreement may be terminated by the Buyer if, on the closing date,
certain conditions, including majority approval by the stockholders, are not met
by the Company or waived by the Buyer or if the closing does not occur on or
before May 31, 1997.

Upon closing of the Sale Agreement, the Company is expected to pay its remaining
liabilities and obligations with available cash and the proceeds of the Sale
Agreement. At that time, the Company is expected to become an acquisition
vehicle to effect acquisitions, whether by merger, exchange of capital stock,
acquisition of assets or other similar business combination, of or with an
operating business. After the closing of the sale transaction, the Company's
ability to meet its general and administrative cost obligations will be limited,
as it will at that time have no operating business to generate income and have
limited excess cash, if any, after paying its vendors and other liabilities.
There is no assurance that funds will be available from any source, particularly
in light of the Company's anticipated financial condition, to effect any such
business combinations. The Company has not yet identified any business
opportunities and has not entered into any arrangement in which it will attempt
to obtain an interest.

In the event that the closing of the Sale Agreement does not occur by May 31,
1997, or if the stockholders do not approve the sale transaction, the Company
would explore other alternatives, which could affect the realizable values of
the Company's assets and liabilities in the accompanying balance sheet.

Fiscal Year

The years ended February 3, 1996, and February 1, 1997, were 53-week and 52-week
years, respectively.

Cash and Cash Equivalents

Cash and cash equivalents include cash on hand and investments with original
maturities of less than three months.

Certificate of Deposit

A certificate of deposit is maintained to serve as collateral for the Company's
letter-of-credit relating to certain leased equipment. The certificate of
deposit matures in November 1997 and bears interest at a rate of 4.64 percent
per annum.


                                      F-6
<PAGE>

Inventories

Inventories are recorded at lower of cost or market by utilizing the retail
method of inventory valuation.

Property and Equipment

Property and equipment is stated at cost. Depreciation is computed using the
straight-line method over the estimated useful lives of the assets. Assets
acquired under capital lease obligations and leasehold improvements are
amortized over the lesser of the useful lives of the assets or the lease terms.
Maintenance and repairs of property and equipment are expensed as incurred, and
major improvements are capitalized. Upon retirement, sale or other disposition
of property and equipment, the cost and accumulated depreciation or amortization
are eliminated from the accounts, and any gain or loss is charged or credited to
operations.

In the year ended February 3, 1996, the Company adopted the Financial Accounting
Standards Board's (FASB) Statement of Financial Accounting Standards (SFAS) No.
121, "Accounting for the Impairment of Long-lived Assets and for Long-lived
Assets to be Disposed Of" (SFAS 121). The impact of adopting SFAS 121 is
reflected in loss on impairment in the accompanying statements of operations and
accumulated deficit for the years ended February 3, 1996, and February 1, 1997.

Deferred Rent

Certain of the Company's operating leases contain predetermined fixed increases
of the base rental rate during the initial term and concessions granted by
lessors, including construction allowances. For these leases, the Company
recognizes the related rental expense on a straight-line basis over the lease
term. The Company has recorded the difference between the amounts charged to
operations and amounts payable under the leases as deferred rent in the
accompanying balance sheet.

Store Pre-Opening Costs

Operating costs (including site selection costs and store set-up and stocking
costs) incurred prior to the opening of a new store are expensed and included in
selling, general and administrative expenses in the accompanying statements of
operations and accumulated deficit. All pre-opening expenses associated with
temporary stores are expensed during the period. Legal and architectural fees
associated with permanent store openings are capitalized.


                                      F-7
<PAGE>

Net Loss per Weighted Average Common and Common Equivalent Share

Net loss per weighted average common and common equivalent share is computed by
dividing net loss by the weighted average number of shares of common stock
outstanding and dilutive common equivalent shares from stock options and
warrants using the treasury stock method.

The FASB has issued SFAS No. 128, "Earnings Per Share" (SFAS 128). SFAS 128
effectively changes the primary earnings per share calculation to basic earnings
per share and requires a calculation for fully diluted earnings per share, which
is now referred to as diluted earnings per share. The Company is required to
adopt SFAS 128 in the following fiscal year. Management believes that the
adoption of SFAS 128 will have no impact on the financial statements.

Use of Estimates

The preparation of financial statements in conformity with generally accepted
accounting principles requires management to make estimates and assumptions that
affect the reported amounts of assets and liabilities and disclosure of
contingent assets and liabilities at the date of the financial statements and
the reported amounts of revenues and expenses during the reporting period.
Actual results could differ from those estimates.

Seasonality

The Company's business is highly seasonal, with a substantial portion of its
revenues derived from product sales during the months of November and December.
If for any reason the Company's sales were substantially below those normally
expected in the fourth quarter of any fiscal year, the Company's operating
results would be materially adversely affected.

2.   PROPERTY AND EQUIPMENT:

Property and equipment consisted of the following as of February 1, 1997:

                                                      Estimated
                                                     Useful Lives      Amount
                                                     ------------   -----------

Leasehold improvements                                10 years      $   833,183
Furniture, fixtures and equipment                     5 years           441,930
                                                                    -----------
                                                                      1,275,113
Less- Accumulated depreciation and amortization                        (301,265)
                                                                    -----------
                                                                    $   973,848
                                                                    ===========

The Company acquired assets under capital lease obligations with a cost of
$97,798 during the year ended February 3, 1996. The Company recorded a loss on
impairment of equipment and leasehold improvements at certain store locations to
their net realizable value. A majority of these assets represent improvements to
the property, which were revalued to zero, since they cannot be sold or used in
other store locations.


                                      F-8
<PAGE>

3.   DEFERRED RENT:

The aggregate maturities of deferred rent as of February 1, 1997, were as
follows:

       Fiscal Year                                           Amount
       -----------                                         ----------
          1998                                             $  (8,016)
          1999                                                16,192
          2000                                                44,901
          2001                                                74,064
          2002                                                127,890
          Thereafter                                          476,621
                                                            ---------
                                                            $ 731,652
                                                            =========

4.   COMMITMENTS AND CONTINGENCIES:

The Company leases retail store space and office space under operating leases
expiring in various years through 2005. These leases include fixed rent payments
that escalate over the term of the lease and contingent rent payments based on
gross sales exceeding certain thresholds. There were no contingent rent payments
for the years ended February 3, 1996, and February 1, 1997. Certain of the
Company's lease agreements contain provisions which enable the Company to
terminate such agreements if specific conditions, including sales performance,
are met.

Minimum future rental payments under noncancelable operating leases (exclusive
of common area maintenance charges) as of February 1, 1997, were as follows:

       Fiscal Year                                           Amount
       -----------                                         ----------
          1998                                             $  875,740
          1999                                                899,948
          2000                                                928,657
          2001                                                957,820
          2002                                              1,011,646
          Thereafter                                        3,189,123
                                                           ----------
                                                           $7,862,934
                                                           ==========

Total rent expense, including common area maintenance charges under the
Company's operating leases, was approximately $707,000 and $1,328,000 during the
years ended February 3, 1996, and February 1, 1997, respectively.

The Company maintains a $100,000 letter-of-credit to serve as collateral for
primarily all of the Company's capital lease obligations. The letter-of-credit
expires in November 1997.


                                      F-9
<PAGE>

Future minimum lease payments under capital lease obligations, together with the
present value of the future minimum lease payments, were as follows as of
February 1, 1997:

       Fiscal Year                                          Amount
       -----------                                         ---------
          1998                                             $  85,463
          1999                                                76,662
          2000                                                23,690
                                                           ---------
          Total minimum lease obligations                    185,815
          Less- Interest                                     (26,029)
                                                           ---------
          Present value of capital lease obligations,
            including current maturities of $68,156        $ 159,786
                                                           =========

Effective March 26, 1996, the president of the Company resigned. The president
had an employment agreement (the Agreement) with the Company which, as amended,
expires in February 1997. Under the Agreement, the president was entitled to
receive a base salary of approximately $90,000 and $95,000, respectively, during
the fiscal years ended February 3, 1996, and February 1, 1997. Amounts due
through the end of the contract period of $95,000 were accrued as of February 3,
1996. The remaining amount due under the Agreement of approximately $14,000 is
included in accrued expenses in the accompanying balance sheet.

The Agreement also provides that, in the event of the president's death, his
estate shall be entitled to sell to the Company, and the Company shall be
required to buy, up to $500,000 of his common stock at a price per share equal
to the fair market value thereof at such time, provided the Company has been
able to obtain "key man" insurance on the president's life at commercially
reasonable rates.

The Company had a $55,000 corporate credit line as of February 1, 1997, to
facilitate employee expenses. The amount outstanding under this line is minimal
and is included in accounts payable in the accompanying balance sheet.

The Company is not a party or subject to any legal proceedings, other than
claims and lawsuits arising in the ordinary course of business. The Company does
not believe that any such claims or lawsuits will have a material adverse effect
on its financial condition or results of operations.

5.   INCOME TAXES:

As of February 1, 1997, the Company had net deferred income tax assets of
approximately $1,200,000, which was fully offset by a valuation allowance. The
net deferred income tax asset (before allocation of the valuation allowance)
consisted of the following as of February 1, 1997:

                                                                   Amount
                                                                 ----------
     Accrued expenses                                            $  308,000
     Net operating loss (NOL) carryforwards                         401,000
     Tax and financial basis differences
       of property and equipment                                    491,000
                                                                 ----------
               Net deferred income tax assets                    $1,200,000
                                                                 ==========

As of February 1, 1997, the Company had federal NOL carryforwards of
approximately $1,066,000. Approximately $90,000 of the NOL is associated with
the period January 1, 1995, through January 28, 1995, and can be carried forward
ratably over the next four fiscal years. Approximately $976,000 of the NOL
relates to the Company's C corporation periods and can be carried forward
through periods ranging from 2009 to 2012. The benefit of the NOL carryforwards
most likely will not be realized due to a change in the Company's operations
from the specialty retail business to an acquisition company after the closing
of the sale transaction.

6.   RELATED PARTY TRANSACTION:

During the year ended February 1, 1997, the Company entered into agreements with
three members of its Board to borrow up to $600,000 to fund operations. The
Company borrowed $410,000 under these agreements, all of which was repaid before
February 1, 1997. Outstanding balances under these agreements accrued interest
at 12 percent per annum, 


                                      F-10
<PAGE>

and interest of approximately $9,000 is included in interest expense in the
accompanying statements of operations and accumulated deficit. Additionally, the
Company granted to the three directors one warrant for every three dollars of
borrowings made available (see Note 7).

7.   WARRANTS:

As of February 1, 1997, the following warrants were outstanding:

<TABLE>
<CAPTION>
                                                        Aggregate
                                Title of Issue          Amount of
                                 of Security           Securities
                                Called for by         Called for by        Terms of          Exercise        Redemption
      Title                        Warrants             Warrants           Warrants            Price           Price
      -----                        --------             --------           --------            -----           -----
<S>                                <C>                 <C>                 <C>                 <C>            <C>
Redeemable Warrants                Common                                  5/17/95-
                                   Stock               1,150,000           5/17/98             $5.00          $0.10

Underwriters' Warrants             Common                                  11/17/95-
                                   Stock                 100,000           11/17/99            $7.25            --

Underwriters' Warrants             Redeemable                              11/17/95-
                                   Warrant               100,000           11/17/99            $.145            --

Directors' Warrants                Common                                  8/31/96-
                                   Stock                 200,000           8/31/01             $1.00            --
                                                       ---------
     Warrants outstanding                              1,550,000
                                                       =========
</TABLE>


                                      F-11
<PAGE>

The Redeemable Warrants may be redeemed by the Company, subject to certain
conditions, at $.10 per warrant if the Company's common stock trades for 20
consecutive days at or above $7.50 per share. The Underwriters' Warrants and
Directors' Warrants are not redeemable by the Company. The effect of warrants
outstanding has not been included in weighted average common and common
equivalent shares outstanding on the accompanying statements of operations and
accumulated deficit, as these warrants would have an antidilutive effect on net
loss per weighted average common and common equivalent share.

8.   STOCK OPTION PLANS:

1994 Non-Employee Directors' Stock Option Plan

In November 1994, the Board adopted the 1994 Non-Employee Directors' Stock
Option Plan (the Directors' Plan), which became effective upon the effective
date of the Company's initial public offering (the Offering), reserving 40,000
unregistered shares of common stock for issuance under the Directors' Plan.
Options under the Directors' Plan vest ratably over three years and may be
exercised for 10 years from the grant date. The exercise price per share of each
stock option will be equal to the fair market value of the stock on the date of
grant. No options were granted during the year ended February 3, 1996. During
the year ended February 1, 1997, the Company granted 10,000 options to
non-employee directors at an exercise price of $1.50 under the Directors' Plan.

1994 Stock Option Plan

In November 1994, the Board adopted the 1994 Stock Option Plan (the Stock Option
Plan) which became effective upon the effective date of the Offering, reserving
260,000 unregistered shares of common stock for issuance under the Stock Option
Plan as incentive or non-incentive stock options. Options under the Stock Option
Plan vest ratably between one and five years as stated and may be exercised for
10 years from the grant date. The exercise price per share of each stock option
will be an amount not less than the par value of such shares and, in the case of
incentive options, not less than the fair market value of such shares on the
date of grant. No options were granted during the year ended February 3, 1996,
under the Stock Option Plan.

In May 1996, the Stock Option Plan was amended to add 300,000 shares to the
previously authorized shares that were subject to options under the Stock Option
Plan, resulting in a total of 560,000 shares of common stock available to grant
under the Stock Option Plan. During the year ended February 1, 1997, the Company
granted 400,000 options at exercise prices ranging from $1.00 to $1.68 per share
under the Stock Option Plan.


                                      F-12
<PAGE>

Aggregate Stock Option Activity

The following table summarizes information about the aggregate stock option
activity for the years ended February 3, 1996, and February 1, 1997:

                                     February 3, 1996       February 1, 1997
                                  ---------------------   ---------------------
                                              Weighted-               Weighted-
                                              Average                 Average
                                   Number     Exercise     Number     Exercise
                                  of Shares    Price      of Shares    Price
                                  ---------   ---------   ---------   ---------
Outstanding, beginning of year     130,000    $   4.54     130,000    $   4.54
     Granted                          --          --       410,000        1.51
     Exercised                        --          --          --          --
     Forfeited                        --          --          --          --
                                  --------    --------    --------    --------
Outstanding, end of year           130,000    $   4.54     540,000    $   2.24
                                  ========    ========    ========    ========

Options vested, end of year         85,000    $   4.54     293,333    $   2.85
                                  ========    ========    ========    ========

The weighted-average fair value of options granted during the year ended
February 1, 1997, was $.69.

The following table summarizes information about stock options at February 1,
1997:

                           Options Outstanding             Options Exercisable
                  -------------------------------------  -----------------------
                                            Weighted-
                                Weighted-    Average                   Weighted-
                                Average     Remaining                  Average
                    Number      Exercise   Contractual     Number      Exercise
Exercise Prices   Outstanding    Price     Life (Years)  Exercisable    Price
- ---------------   -----------    -----     ------------  -----------    -----
   $  1.00          70,000      $   .13            9       14,000      $   .05
   $  1.50         110,000          .30            9      103,333          .52
   $  1.68         230,000          .71            9       46,000          .26
   $  4.25          80,000          .63            7       80,000         1.16
   $  5.00          50,000          .47            7       50,000          .86
   -------         -------      -------      -------      -------      -------
                   540,000      $  2.24         8.51      293,333      $  2.85
                   =======      =======      =======      =======      =======
            
The effect of options outstanding has not been included in weighted average
common and common equivalent shares outstanding in the accompanying statements
of operations and accumulated deficit, as these options would have an
antidilutive effect on net loss per weighted average common and common
equivalent share.


                                      F-13
<PAGE>

Accounting for Stock-based Compensation

The Company accounts for its stock option plans under Accounting Principles
Board Opinion No. 25 (APB 25), under which no compensation expense has been
recognized. In October 1995, the FASB issued SFAS No. 123, "Accounting for
Stock-Based Compensation" (SFAS 123), which was effective for fiscal years
beginning after December 15, 1995. SFAS 123 allows companies to continue
following the accounting guidance of APB 25, but requires pro forma disclosure
of net income and earnings per share for the effects on compensation expense had
the accounting guidance of SFAS 123 been adopted. The pro forma disclosures are
required only for options granted in fiscal years beginning after December 15,
1994.

The Company adopted SFAS 123 for disclosure purposes in the year ended February
1, 1997. For SFAS 123 purposes, the fair value of each option granted has been
estimated as of the grant date using the Black-Scholes option pricing model with
the following weighted average assumptions: risk-free interest rates ranging
from 5.9 to 6.4 percent, expected life of three years, no expected dividends,
and expected volatility of approximately 60 percent. Using these assumptions,
the fair value of the stock options granted in the year ended February 1, 1997,
was approximately $75,000, which would be amortized as compensation expense over
the vesting periods of the options.

Had compensation expense been recognized under SFAS 123, utilizing the
assumptions detailed above, the Company's net loss and net loss per weighted
average common and common equivalent share (LPS) would have been changed to the
following pro forma amounts for the fiscal year ended February 1, 1997 (no
effect for the fiscal year ended February 3, 1996):

                                                         Amount
                                                       ----------- 
     Net loss:      As reported                        $(2,528,611)
                    Pro forma                          $(2,570,863)

     LPS:           As reported                        $     (1.19)
                    Pro forma                          $     (1.21)

Because the SFAS 123 method of accounting has not been applied to options
granted in fiscal years beginning prior to December 15, 1994, the resulting pro
forma compensation expense may not be representative of that to be expected in
future years.


                                      F-14
<PAGE>

9.   PRO FORMA DISCLOSURES (Unaudited):

The following unaudited pro forma information reflects the adjustments pursuant
to the proposed Sale Agreement as if the sale had occurred on February 1, 1997,
for pro forma balance sheet purposes and at the beginning of fiscal years ended
February 3, 1996, and February 1, 1997, for pro forma statements of operations.
In fact, during the period February 2, 1997, through March 9, 1997, the Company
operated the specialty retail business consistent with its past practices and
incurred NOL of approximately $231,000 (unaudited).

Pro Forma Balance Sheet
                                                                    February 1,
                                                      Pro Forma        1997
                                      February 1,    Adjustments     Pro Forma
                                         1997        (Unaudited)    (Unaudited)
                                      -----------    -----------    -----------
ASSETS:
     Cash and cash equivalents        $ 1,294,189    $   584,208    $ 1,878,397
     Inventories                        1,207,015     (1,207,015)          --
     Net property and equipment           973,848       (973,848)          --
     Other assets                         223,373       (123,373)       100,000
                                      -----------    -----------    -----------
          Total assets                $ 3,698,425    $(1,720,028)   $ 1,978,397
                                      ===========    ===========    ===========

LIABILITIES:
     Accounts payable                 $ 1,386,608    $   121,434    $ 1,508,042
     Deferred rent                        731,652       (731,652)          --
     Other liabilities                    417,565           --          417,565
                                                     -----------    -----------
          Total liabilities             2,535,825       (610,218)     1,925,607
                                      -----------    -----------    -----------

STOCKHOLDERS' EQUITY:
     Paid-in capital                    4,559,963           --        4,559,963
     Accumulated deficit               (3,397,363)    (1,109,810)    (4,507,173)
                                      -----------    -----------    -----------
          Total stockholders' equity    1,162,600     (1,109,810)        52,790
                                      -----------    -----------    -----------
          Total liabilities and
            stockholders' equity      $ 3,698,425    $(1,720,028)   $ 1,978,397
                                      ===========    ===========    ===========

The pro forma balance sheet adjustments reflect the sale of inventories and
property and equipment for $500,000 cash plus $25,000 for inventories in excess
of $700,000. The remaining adjustments relate to reimbursable deposits and
prepaid expenses, revaluation of remaining property and equipment and other
assets, accruals for severance, insurance, interest and lease commitment costs,
and the reversal of deferred rent due to assumption of leases by the Buyer.


                                      F-15
<PAGE>

In the first quarter of fiscal 1997, the Sale will result in an estimated loss
of approximately $868,000. In addition to the transactions reflected above in
the pro forma balance sheet, the Company could also be liable for a maximum
closing penalty of $45,000, as defined in the Sale Agreement, if the closing
occurs between April 15, 1997, and May 31, 1997. The Company will be reimbursed
for up to $100,000 of reimbursable and documented legal costs and expenses, as
defined in the Sale Agreement. The Company also expects to incur approximately
$100,000 of non-reimbursable legal costs and expenses relating to the sale
transaction subsequent to February 1, 1997.

Pro Forma Statements of Operations
                                                                    Year Ended
                                                                    February 3,
                                                      Pro Forma        1996
                                      February 3,    Adjustments     Pro Forma
                                         1996        (Unaudited)    (Unaudited)
                                      -----------    -----------    -----------
NET SALES                             $ 5,510,278    $(5,510,278)   $      --

COST OF SALES                           2,777,633     (2,777,633)          --
                                      -----------    -----------    -----------
          Gross profit                  2,732,645     (2,732,645)          --

SELLING, GENERAL AND
  ADMINISTRATIVE EXPENSES               3,318,179     (2,892,479)       425,700

LOSS ON IMPAIRMENT                         85,789        (85,789)          --
                                      -----------    -----------    -----------
          Loss from operations           (671,323)       245,623       (425,700)

INTEREST AND OTHER INCOME                 135,076           --          135,076

INTEREST EXPENSE                          (24,970)          --          (24,970)
                                      -----------    -----------    -----------

NET LOSS FROM OPERATIONS              $  (561,217)   $   245,623    $  (315,594)
                                      ===========    ===========    ===========

NET LOSS FROM OPERATIONS PER
  WEIGHTED AVERAGE COMMON
  AND COMMON EQUIVALENT
  SHARE                               $      (.26)                  $      (.15)
                                      ===========                   ===========

WEIGHTED AVERAGE COMMON
  AND COMMON EQUIVALENT
  SHARES OUTSTANDING                    2,118,125                     2,118,125
                                      ===========                   ===========


                                      F-16
<PAGE>

                                                                    Year Ended
                                                                    February 1,
                                                      Pro Forma        1997
                                      February 1,    Adjustments     Pro Forma
                                         1997        (Unaudited)    (Unaudited)
                                      -----------    -----------    -----------
NET SALES                             $ 8,166,755    $(8,166,755)   $      --

COST OF SALES                           4,308,643     (4,308,643)          --
                                      -----------    -----------    -----------
          Gross profit                  3,858,112     (3,858,112)          --


SELLING, GENERAL AND
ADMINISTRATIVE EXPENSES                 4,910,755     (4,670,055)       240,700
                                                                      

LOSS ON IMPAIRMENT                      1,485,535     (1,484,535)          --
                                      -----------    -----------    -----------
          Loss from operations         (2,538,178)     2,297,478       (240,700)

INTEREST AND OTHER INCOME                  46,356           --           46,356

INTEREST EXPENSE                          (36,789)         9,000        (27,789)
                                      -----------    -----------    -----------

NET LOSS FROM OPERATIONS              $(2,528,611)   $ 2,306,478    $  (222,133)
                                      ===========    ===========    ===========

NET LOSS FROM OPERATIONS PER
  WEIGHTED AVERAGE COMMON
  AND COMMON EQUIVALENT
  SHARE                               $     (1.19)                  $      (.10)
                                      ===========                    ===========

WEIGHTED AVERAGE COMMON
  AND COMMON EQUIVALENT
  SHARES OUTSTANDING                    2,118,125                     2,118,125
                                      ===========                   ===========

The Company's loss from discontinued operations would have been approximately 
$1,259,000, or $(.59) per share, and $2,510,000, or $(1.19) per share, for 
the fiscal years ended February 3, 1996, and February 1, 1997, respectively, 
had the sale transaction consummated at the beginning of the fiscal years.

The pro forma adjustments reflect reversal of sales and cost of sales as if 
the sale had occurred at the beginning of the fiscal years. The pro forma 
adjustment of selling, general and administrative expenses includes reversal 
of store and support personnel compensation and occupancy, supply, freight 
and vehicle costs and certain professional fees from continuing operations. 
The remaining balance of selling, general and administrative expenses 
consists of $84,000 of leased register equipment expense, Board insurance, 
corporate and certain other administrative expenses, including $185,000 
compensation expense for the Company's former president in the year ended 
February 3, 1996 (see Note 4). The remaining pro forma adjustments are for 
reversal of loss on impairment relating to permanent store locations and 
reversal of interest expense for borrowings from the Company's directors (see 
Note 6).

                                      F-17
<PAGE>

                                    [FRONT]

PROXY                                                 DEFINITIVE COPY



                              WHAT A WORLD!, INC.

                              PROXY SOLICITED BY
                 THE BOARD OF DIRECTORS OF WHAT A WORLD!, INC.
             FOR THE SPECIAL MEETING OF STOCKHOLDERS-MAY 23, 1997

            The undersigned hereby appoints David F. Miller, David B. Cornstein
and James Martin Kaplan and each of them, with power of substitution to each, as
the proxies and attorneys of the undersigned to vote, as designated below, all
shares of common stock which the undersigned would be entitled to vote if
personally present at the Special Meeting of Stockholders of What A World!, Inc.
to be held at the offices of What A World!, Inc., Suite 100 McCormick Centre
II-B, 10901 Roosevelt Boulevard, St. Petersburg, Florida 33716, at 9:00 a.m.
(local time) on May 23, 1997.

1.  Proposal Relating to the Sale Transaction


    |_| FOR                 |_| AGAINST                |_| ABSTAIN




2.  In their discretion, the proxies are authorized to vote upon such
    other business as may properly come before the meeting or any
    adjournment thereof.



    If no direction is given, this proxy will be voted FOR Proposal No. 1.



                    THE BOARD OF DIRECTORS RECOMMENDS A VOTE
                                 FOR PROPOSAL 1
     (to be valid, this proxy must be signed and dated on the reverse side)
<PAGE>

                                     [BACK]








                                               Date:____________________________



                                               _________________________________
                                               Signature




                                               _________________________________
                                               Signature





                                               Please mark, date and sign as
                                               your name appears above and
                                               return in the enclosed envelope.
                                               If acting as executor,
                                               administrator, trustee, guardian,
                                               etc. you should so indicate when
                                               signing. If the signer is a
                                               corporation, please sign the full
                                               corporate name, by a duly
                                               authorized officer. If shares are
                                               held jointly, each stockholder
                                               named should sign.

           


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