PRICELLULAR CORP
10-Q, 1996-07-12
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>   1
 
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                          WASHINGTON, D.C. 20549-1004
 
                                   FORM 10-Q
 
(MARK ONE)
 
[X] QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE PERIOD ENDED JUNE 30, 1996
 
                                       OR
 
[ ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(D) OF THE SECURITIES EXCHANGE
    ACT OF 1934 FOR THE TRANSITION PERIOD FROM                   TO
 
                         COMMISSION FILE NUMBER 1-13526
 
                            PRICELLULAR CORPORATION
           (EXACT NAME OF THE REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                                           <C>
                   DELAWARE                                     22-3043811
       (STATE OR OTHER JURISDICTION OF                       (I.R.S. EMPLOYER
        INCORPORATION OR ORGANIZATION)                     IDENTIFICATION NO.)
             45 ROCKEFELLER PLAZA
                 NEW YORK, NY                                     10020
   (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)                     (ZIP CODE)
</TABLE>
 
                                 (212) 459-0800
              (REGISTRANT'S TELEPHONE NUMBER, INCLUDING AREA CODE)
 
                                 NOT APPLICABLE
              (FORMER NAME, FORMER ADDRESS AND FORMER FISCAL YEAR,
                         IF CHANGED SINCE LAST REPORT)
 
Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter periods that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X  No
                                      ---    ---
 
Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practical date.
 
Class A Common Stock, $0.01 Par Value -- 13,575,649 shares as of July 8, 1996
Class B Common Stock, $0.01 Par Value -- 17,218,621 shares as of July 8, 1996
 
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<PAGE>   2
 
                                     INDEX
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
<TABLE>
<S>                                                                                       <C>
PART I. FINANCIAL INFORMATION
Item 1. Financial Statements
  Condensed Consolidated Balance Sheets -- June 30, 1996 and December 31, 1995..........     2
  Condensed Consolidated Statements of Operations -- Three and Six Months Ended June 30,
     1996 and 1995......................................................................     3
  Condensed Consolidated Statements of Cash Flows -- Six Months Ended June 30, 1996
     and 1995...........................................................................     4
  Notes to Condensed Consolidated Financial Statements..................................     5
Item 2. Management's Discussion and Analysis of Financial Condition and Results of
        Operations......................................................................     9
PART II. OTHER INFORMATION
Item 1. Legal Proceedings...............................................................    13
Item 2. Changes in Securities...........................................................    13
Item 3. Defaults upon Senior Securities.................................................    13
Item 4. Submission of Matters to a Vote of Security Holders.............................    13
Item 5. Other Information...............................................................    13
Item 6. Exhibits and Reports on Form 8-K................................................    13
Signature...............................................................................    15
</TABLE>
 
                                        1
<PAGE>   3
 
                         PART I. FINANCIAL INFORMATION
 
ITEM 1. FINANCIAL STATEMENTS
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
                     CONDENSED CONSOLIDATED BALANCE SHEETS
                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                JUNE 30,       DECEMBER 31,
                                                                                  1996             1995
                                                                               -----------     ------------
<S>                                                                            <C>             <C>
                                                                               (UNAUDITED)
ASSETS
Current assets:
  Cash and cash equivalents..................................................   $  54,993        $123,444
  Accounts receivable (less allowance of $2,443 in 1996 and $2,076 in
     1995)...................................................................      13,872           8,725
  Inventory..................................................................       1,946           1,651
  Other current assets.......................................................         710           4,744
                                                                                 --------        --------
Total current assets.........................................................      71,521         138,564
Fixed assets -- at cost:
  Cellular facilities, equipment and other...................................      66,372          58,050
  Less accumulated depreciation..............................................     (10,124)         (6,009)
                                                                                 --------        --------
Net fixed assets.............................................................      56,248          52,041
Investment in cellular operations............................................      37,629          37,386
Cellular licenses (less accumulated amortization of $7,705 in 1996 and $3,833
  in 1995)...................................................................     357,085         305,375
Cellular licenses held for sale..............................................      33,226              --
Deferred financing costs (less accumulated amortization of $1,842 in 1996 and
  $1,029 in 1995)............................................................      10,621          11,386
Other assets.................................................................       1,831              14
                                                                                 --------        --------
Total assets.................................................................   $ 568,161        $544,766
                                                                                 ========        ========
LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
  Accounts payable and accrued expenses......................................   $  15,383        $ 15,777
  Long-term debt -- current portion..........................................         389           1,971
  Income taxes payable.......................................................         521             872
  Other current liabilities..................................................       3,682           3,529
                                                                                 --------        --------
Total current liabilities....................................................      19,975          22,149
Long-term debt...............................................................     354,408         315,216
Other long-term liabilities..................................................       1,528           1,673
Stockholders' equity:
  Preferred stock, $0.01 par: Series A, cumulative convertible:
     Authorized 10,000,000 shares issued and outstanding 96,000 shares.......           1               1
  Common stock, $0.01 par:
     Class A: Authorized 100,000,000 shares (1996) and 40,000,000 shares
      (1995); issued and outstanding 13,575,649 (1996) and 13,572,089
      (1995).................................................................         136             136
     Class B: Authorized 20,000,000 shares; issued and outstanding 17,218,621
      (1996) and 17,269,624 (1995)...........................................         172             173
  Additional paid-in capital.................................................     214,443         215,618
  Accumulated deficit........................................................     (22,502)        (10,200)
                                                                                 --------        --------
     Total stockholders' equity..............................................     192,250         205,728
                                                                                 --------        --------
          Total liabilities and stockholders' equity.........................   $ 568,161        $544,766
                                                                                 ========        ========
</TABLE>
 
See notes to condensed consolidated financial statements.
 
                                        2
<PAGE>   4
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                               THREE MONTHS ENDED             SIX MONTHS ENDED
                                                    JUNE 30,                      JUNE 30,
                                            -------------------------     -------------------------
                                               1996           1995           1996           1995
                                            ----------     ----------     ----------     ----------
<S>                                         <C>            <C>            <C>            <C>
REVENUES
Cellular service..........................  $   25,199     $    7,751     $   44,711     $   13,097
Equipment sales...........................         791            377          1,543            564
Other.....................................       1,116             --          2,114             --
                                            ----------     ----------     ----------     ----------
                                                27,106          8,128         48,368         13,661
COSTS AND EXPENSES
Cost of cellular service..................       7,085          2,039         12,520          3,733
Cost of equipment sold....................       2,103            870          4,415          1,499
General and administrative................       4,141          1,643          7,674          3,021
Sales and marketing.......................       3,673          1,306          7,524          2,007
Depreciation and amortization.............       5,343          2,126          9,900          3,999
                                            ----------     ----------     ----------     ----------
                                                22,345          7,984         42,033         14,259
                                            ----------     ----------     ----------     ----------
Operating income (loss)...................       4,761            144          6,335           (598)
OTHER INCOME (EXPENSE)
Gain on sale of investment in cellular
  operations..............................          --             --             --         11,598
Interest expense, net.....................     (10,365)        (3,587)       (19,137)        (6,668)
Other income, net.........................         250             20            500             20
                                            ----------     ----------     ----------     ----------
                                               (10,115)        (3,567)       (18,637)         4,950
                                            ----------     ----------     ----------     ----------
Income (loss) before income taxes.........      (5,354)        (3,423)       (12,302)         4,352
Benefit for income taxes..................          --          1,150             --             --
                                            ----------     ----------     ----------     ----------
Net income (loss).........................  $   (5,354)    $   (2,273)    $  (12,302)    $    4,352
                                            ==========     ==========     ==========     ==========
Net income (loss) after adjustment for
  accreted Preferred Stock dividend.......  $   (6,888)    $   (2,273)    $  (15,360)    $    4,352
                                            ==========     ==========     ==========     ==========
Net income (loss) per common share........  $     (.22)    $     (.09)    $     (.50)    $      .17
                                            ==========     ==========     ==========     ==========
Weighted average number of common shares
  used in computation of net income (loss)
  per common share........................  30,793,000     25,054,000     30,796,000     25,086,000
</TABLE>
 
See notes to condensed consolidated financial statements.
 
                                        3
<PAGE>   5
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                              SIX MONTHS
                                                                             ENDED JUNE 30
                                                                         ---------------------
                                                                           1995         1996
                                                                         --------     --------
<S>                                                                      <C>          <C>
NET CASH PROVIDED BY (USED IN) OPERATING ACTIVITIES....................  $ 10,219     $ (5,416)
                                                                         --------     --------
INVESTING ACTIVITIES
Redemption of short-term investments...................................        --          991
Purchase of cellular equipment.........................................    (7,804)      (2,770)
Purchase of cellular licenses..........................................    (1,494)        (156)
Sale of investment in cellular operations..............................        --       19,478
Acquisition of cellular operations, net of cash of $16 (1995)..........   (68,497)     (24,809)
Refund of escrow deposit relating to the Personal Communication System
  auction..............................................................     4,140           --
Amounts deposited in escrow to acquire cellular properties.............    (1,750)      (2,000)
Investment in cellular operations......................................      (264)        (944)
                                                                         --------     --------
Net cash used in investing activities..................................   (75,669)     (10,210)
                                                                         --------     --------
FINANCING ACTIVITIES
Proceeds from sale of common stock, net................................        --        2,566
Proceeds from exercise of stock options................................        15           --
Repayments of notes payable............................................    (1,776)      (2,670)
Payments for deferred financing costs..................................       (49)        (126)
Purchase of treasury stock.............................................      (450)        (738)
Costs incurred in connection with the registration of previously
  unregistered stock and the issue of preferred and common stock.......      (741)          --
                                                                         --------     --------
Net cash used in financing activities..................................    (3,001)        (968)
                                                                         --------     --------
(Decrease) in cash and cash equivalents................................   (68,451)     (16,594)
Cash and cash equivalents at beginning of period.......................   123,444       45,411
                                                                         --------     --------
Cash and cash equivalents at end of period.............................  $ 54,993     $ 28,817
                                                                         ========     ========
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid during the period for:
  Interest.............................................................  $    456     $    398
  Income taxes.........................................................       351        2,404
SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING ACTIVITIES
Purchase of cellular equipment.........................................        --          289
Debt issued in connection with acquisition of cellular license.........    19,429           --
SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING ACTIVITIES
Debt issued in exchange for unregistered debt..........................        --      115,755
Conversion of Class B Common Stock to Class A Common Stock.............         1           --
</TABLE>
 
See notes to condensed consolidated financial statements.
 
                                        4
<PAGE>   6
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
1. BASIS OF PRESENTATION
 
     The consolidated financial statements include the accounts of PriCellular
Corporation and its subsidiaries (the "Company"). All significant intercompany
items and transactions have been eliminated.
 
     The consolidated financial statements have been prepared by the Company
without audit, in accordance with rules and regulations of the Securities and
Exchange Commission ("SEC"). In the opinion of management, the statements
reflect all adjustments necessary for a fair presentation of the results for the
interim periods. The results of operations for the interim periods are not
necessarily indicative of the results for a full year. These financial
statements should be read in conjunction with the financial statements and notes
thereto included in the Company's 1995 Annual Report on Form 10-K.
 
  Net Income (Loss) Per Share
 
     Net income (loss) per share for the three and six months ended June 30,
1996 and June 30, 1995 was computed by using the weighted average shares
outstanding during the periods after giving retroactive effect to the 5-for-4
Class A and Class B Common Stock Splits in March 1996 and August 1995. The net
loss per common share was increased for the impact of the accreted dividends
attributable to the Company's 6 1/4% Series A Cumulative Preferred Stock.
 
2. ACQUISITION OF CELLULAR OPERATIONS
 
  New York Cluster
 
     During April 1996, the Company consummated the acquisitions of the NY-6 RSA
and 83% of the Dutchess County, NY MSA ("Poughkeepsie, NY MSA") from United
States Cellular Corporation, boosting its New York contiguous cluster to over
750,000 Pops.
 
     The NY-6 RSA consists of approximately 111,000 Pops in Greene and Columbia
Counties between Albany and New York City. The NY-6 RSA abuts PriCellular's
previously acquired NY-5 RSA and includes 30 miles of the New York State
Thruway, 10 miles of the Interstate connecting the New England Thruway with the
New York State Thruway in Albany and 30 miles of the Taconic State Parkway. The
acquisition price of the NY-6 RSA was approximately $19,800,000.
 
     The Poughkeepsie, NY MSA abuts the Company's NY-6 RSA and NY-5 RSA and
extends the Company's New York cluster across the Hudson Valley from the
Connecticut and Massachusetts border 100 miles west to the Binghamton area. The
MSA has approximately 263,000 Pops of which the Company acquired 83% for $178
per Pop or $38,900,000, with one-half paid in cash and the balance in a
three-year prime note with a bullet maturity.
 
  Mid-Atlantic Cluster
 
     During February 1996 the Company consummated the acquisition of the
non-wireline cellular system serving the PA-9 RSA from United States Cellular
Corporation for approximately $26,100,000 or $139 per Pop. The PA-9 RSA has
approximately 188,000 Pops and abuts the Company's Ohio Cluster on the South and
McCaw/AT&T's Pittsburgh MSA on the North.
 
     The pro forma unaudited condensed results of operations for the six months
ended June 30, 1996, assuming the above acquisitions were consummated as of the
beginning of the period, are as follows:
 
<TABLE>
        <S>                                                                 <C>
        Revenues..........................................................  $ 48,182
        Net loss..........................................................   (14,262)
        Net loss per common share.........................................  $   (.56)
</TABLE>
 
                                        5
<PAGE>   7
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
      NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
3. COMMON STOCK
 
     The Company filed a registration statement with the SEC and is in the
process of registering for resale 3.6 million outstanding shares of Class A
Common Stock to the public. The Company requested large and founding
shareholders to register and sell a portion of their already outstanding but
privately held stock to increase liquidity of its Class A Common Stock without
creating dilution. AT&T/McCaw, Robert Price, the Thomas H. Lee Company and the
Pennsylvania Public School Employees' Retirement System have stated that they
will not participate in this sale. Aeneas Venture Corporation, Spectrum Equity
Investors, L.P., Investment Advisors, Inc. and Dominion Cellular have complied
with the Company's request to create liquidity without dilution and sell a
portion of these shares.
 
     During 1995, the Company's Board of Directors authorized the Company to
purchase up to 750,000 shares of its Common Stock on the open market or in
private transactions from time to time. To date, the Company has repurchased and
retired 209,062 shares of its Common Stock.
 
     On February 29, 1996, the Board of Directors authorized a 5-for-4 common
stock split in the form of a twenty-five percent stock dividend payable March
28, 1996 to shareholders of record March 11, 1996. Stockholders' equity has been
restated to give retroactive recognition to the stock split for all periods
presented. In addition, references in the financial statements to number of
shares, per share amounts and market price of the Company's common stock have
been restated.
 
4.  PENDING TRANSACTIONS
 
  New York Cluster
 
     The Company has reached agreement, pursuant to which it will exchange
certain of its Systems for, among other things, the Orange County, NY MSA and an
additional 11.1% of the Company's majority-owned Poughkeepsie, NY MSA. Pursuant
to the agreement the Company will exchange an aggregate of 548,016 Net Pops
consisting of its OH-9 RSA, a portion of its OH-10 RSA (excluding Perry and
Hocking counties) and the Parkersburg, WV/Marietta, OH MSA for the Orange
County, NY MSA (324,323 Pops), 11.1% of the Poughkeepsie, NY MSA (262,663 Pops),
12.2% of the Janesville, WI MSA (147,650 Pops) and approximately 23,571
additional net Pops, including small interests in the Eau Claire, WI and Wausau,
WI MSAs (in each of which the Company currently has a majority interest). The
Orange County, NY MSA abuts the Company's NY-5 RSA to the north, the Company's
Poughkeepsie, NY MSA to the east and the New York City MSA of McCaw/AT&T
Wireless to the south and east (bordering Westchester, Putnam and Rockland
counties). The exchange is subject to, among other things, FCC approval.
 
  Mid-Atlantic Cluster
 
     The Company has contracted to acquire the non-wireline cellular system
serving the WV-3 RSA which has approximately 269,000 Pops for approximately
$35,000,000. The WV-3 RSA abuts the Company's PA-9 RSA and WV-2 RSA. The
acquisition is subject to certain conditions including, but not limited to, FCC
approval and is expected to close in the third quarter.
 
  Upper Midwest Cluster
 
     In a disputed acquisition on November 14, 1994, RFB Cellular, Inc. signed a
contract to acquire the MI-2 RSA. The Company believed it should have had the
right to purchase the property and initiated legal proceedings. In May 1995, as
a result of this litigation, the Court of Chancery of the State of Delaware
awarded the Company the right to acquire the MI-2 RSA. The defendant in the
lawsuit appealed the decision. On March 22, 1996, the Delaware Supreme Court
reversed the lower court's decision and ordered the Company to unwind the
acquisition and sell the license and operating assets to the defendant. The
Company
 
                                        6
<PAGE>   8
 
                    PRICELLULAR CORPORATION AND SUBSIDIARIES
 
      NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS -- (CONTINUED)
 
believes that the completion of this transaction will not result in any material
economic gain or loss and the loss of MI-2's operating results will not be
material to the Company's results of operations.
 
5. SUBSEQUENT EVENT
 
     On July 1, 1996, the Company consummated the sale of its recently acquired
AL-4 RSA for approximately $27,500,000 in cash or approximately $200 per Pop.
The Company acquired this stand-alone RSA in November 1995, for $10,000,000 in
cash and $10,000,000 in a 5-year, 4% Note that was subsequently converted into
1,468,860 shares of the Company's Class A Common Stock on the closing date. For
financial reporting purposes , the sale of the AL-4 RSA will not result in a
material gain or loss.
 
                                        7
<PAGE>   9
 
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
        OF OPERATIONS
 
     For the three months ending June 30, 1996, the Company continued its strong
operating performance. Net subscriber additions amounted to 15,177. Included in
the second quarter for 1996 are the two month results of the Company's newly
acquired NY-6 RSA and the Poughkeepsie MSA which abut the Company's NY-5 RSA.
For the current six month period, the Company has increased its subscriber base
by 30,123.
 
     Since most of the 1995 acquisitions occurred after June 30, 1995, the
results of operations for the three and six months ended June 30, 1996 are not
comparable with the same period in 1995. Comparison of operating results for
such periods is neither meaningful nor indicative of the Company's results of
operations or future growth.
 
     Although the Company expects to incur net accounting losses for the
foreseeable future due primarily to interest and amortization expenses, it
currently is experiencing increased positive earnings before interest, taxes,
depreciation and amortization (EBITDA) which it expects to grow over the next
several years.
 
THREE MONTHS ENDED JUNE 30, 1996 COMPARED WITH THREE MONTHS ENDED JUNE 30, 1995
 
     Revenues for the quarter ended June 30, 1996 increased to $27,106,000
(consisting of cellular service revenues of $25,199,000, equipment sales
revenues of $791,000 and other revenues of $1,116,000) from $8,128,000
(consisting of cellular service revenues of $7,751,000 and equipment sales
revenues of $377,000).
 
     Total operating expenses for the quarter ended June 30, 1996 increased to
$22,345,000 (consisting of cost of cellular service of $7,085000, cost of
equipment sold of $2,103,000, general and administrative expenses of $4,141,000,
sales and marketing expenses of $3,673,000 and depreciation and amortization of
$5,343,000) from $7,984,000 of operating expenses for the quarter ended June 30,
1995 (consisting of cost of cellular service of $2,039,000, cost of equipment
sold of $870,000, general and administrative expenses of $1,643,000, sales and
marketing expenses of $1,306,000 and depreciation and amortization of
$2,126,000).
 
     The primary factors contributing to the increase in revenues, operating
expenses and operating income was the acquisition of a significant portion of
the operating systems of the Company subsequent to June 30, 1995 and the
inclusion for two months of the Company's NY-6 RSA and Poughkeepsie MSA
acquisitions. Both the acquisitions subsequent to June 30, 1995 and the recent
acquisitions are included in the current quarter but are not included for the
same period in 1995.
 
     Interest expense, net increased to $10,365,000 from $3,587,000 due to the
Company's issuance of $205,000,000 face amount of Senior Subordinated Discount
Notes at 12 1/4% in September 1995 and $60,000,000 face amount of Senior
Subordinated Convertible Discount Notes at 10 3/4% in August 1995.
 
     Other income for the current quarter consists of $250,000 resulting from
the Company's agreement not to compete with Western Wireless within the Lubbock,
TX MSA. The noncompete agreement was $3,000,000 over a three year period. As of
June 30, 1996, two years remain on the agreement.
 
     The income tax benefit for the prior year's quarter was primarily due to
the Company fully utilizing its NOLs to offset the provision recorded in the
first quarter.
 
SIX MONTHS ENDED JUNE 30, 1996 COMPARED WITH SIX MONTHS ENDED JUNE 30, 1995
 
     Revenues for the six months ended June 30, 1996 increased to $48,368,000
(consisting of cellular service revenues of $44,711,000, equipment sales
revenues of $1,543,000 and other revenues of $2,114,000) from $13,661,000
(consisting of cellular service revenues of $13,097,000 and equipment sales
revenues of $564,000).
 
     Total operating expenses for the six months ended June 30, 1996 increased
to $42,033,000 (consisting of cost of cellular service of $12,520,000, cost of
equipment sold of $4,415,000, general and administrative expenses of $7,674,000,
sales and marketing expenses of $7,524,000 and depreciation and amortization of
$9,900,000) from $14,259,000 (consisting of cellular service of $3,733,000, cost
of equipment sold of
 
                                        8
<PAGE>   10
 
$1,499,000, general and administrative expenses of $3,021,000, sales and
marketing expenses of $2,007,000 and depreciation and amortization of
$3,999,000).
 
     The principal factor contributing to the increases in revenues, operating
expenses and operating income was the company's acquisition of a significant
portion of its existing systems after June 30, 1995, results of which, are
therefor included in the results for the current six month period but not in the
same period of the prior year.
 
     Other income (expense) includes for 1995 gain on the sale of investment in
cellular operations of $11,598,000 resulting from the disposition of the
Company's interest in the non-wireline system serving the Abilene, TX, MSA.
 
     Interest expense, net increased to $19,137,000 from $6,668,000 due
primarily to the Company's issuance of $205,000,000 face amount of Senior
Subordinated Discount Notes at 12-1/4% in September 1995 and $60,000,000 face
amount of Senior Subordinated Convertible Discount Notes at 10-3/4% in August
1995.
 
     Other income for the current six month period consists of $500,000
resulting from the Company's agreement not to compete with Western Wireless
within the Lubbock, TX, MSA. The noncompete agreement is $3,000,000 for a period
of three years.
 
     There is no income tax provision for the six months ended June 30, 1995
primarily due to the Company fully utilizing its NOLs.
 
LIQUIDITY AND CAPITAL RESOURCES
 
     The cellular telephone business requires substantial capital to acquire,
construct and expand cellular telephone systems and to fund operating
requirements. The Company historically has financed its acquisitions and other
capital needs through the proceeds received from the issuance of debt
securities, the sale of equity interests, borrowings, vendor credit facilities
and more recently operating cash flow. As of June 30, 1996, the Company had
$54,993,000 of cash and cash equivalents and $51,546,000 of working capital.
 
     During February 1996, the Company acquired substantially all of the assets
of the system serving the
PA-9 RSA (which represents 188,000 Pops) for $139 per Pop or $26,100,000 in
cash. The PA-9 RSA abuts the Company's WV-2 RSA and McCaw/AT&T's Pittsburgh, PA
MSA.
 
     During April 1996, the Company consummated the acquisition of the NY-6 RSA
consisting of approximately 111,000 Pops for approximately $19,800,000.
Additionally, the Company acquired 83% of the Poughkeepsie, NY MSA which has
approximately 263,000 Pops for approximately $38,900,000, with one-half paid in
cash and the balance in a three-year prime note with a bullet maturity.
 
     During July 1996, the Company consummated the sale of its recently acquired
AL-4 RSA for $27,500,000 in cash or $200 per Pop.
 
     The Company has contracted to acquire the WV-3 RSA which has approximately
269,000 Pops for approximately $35,000,000 in cash. The WV-3 abuts the Company's
PA-9 RSA and the Company's WV-2 RSA. The acquisition is subject to certain
conditions including, but not limited to, FCC approval and is expected to close
during the third quarter of 1996.
 
     The Company has reached agreement, pursuant to which it will exchange
certain of its Systems for, among other things, the Orange County, NY MSA and an
additional 11.1% of the Company's majority-owned Poughkeepsie, NY MSA. Pursuant
to the agreement, the Company will exchange an aggregate of 548,016 Net Pops
consisting of its OH-9 RSA, a portion of its OH-10 RSA (excluding Perry and
Hocking counties) and the Parkersburg, WV/Marietta, OH MSA for the Orange
County, NY MSA (324,323 Pops), 11.1% of the Poughkeepsie, NY MSA (262,663 Pops),
12.2% of the Janesville, WI MSA (147,650 Pops) and approximately 23,571
additional net Pops, including small interests in the Eau Claire, WI and Wausau,
WI MSAs (in each of which the Company currently has a majority interest). The
Orange County, NY MSA abuts the Company's NY-5 RSA to the north, the Company's
Poughkeepsie, NY MSA to the east and the
 
                                        9
<PAGE>   11
 
New York City MSA of McCaw/AT&T Wireless to the south and east (bordering
Westchester, Putnam and Rockland counties). The exchange is subject to, among
other things, FCC approval.
 
     In connection with the pending disposition of the MI-2 RSA, the Company
expects to receive gross proceeds of approximately $6 million.
 
     The Company has expanded its marketing efforts significantly over prior
periods, including but not limited to, the increased use of funds for
advertising, cellular telephone inventory purchases and other expenditures
relating to subscriber growth.
 
     The Company has plans for future growth through acquisition which may
require additional financing. Although the Company has historically been able to
obtain such financing, there is no guarantee that such financing will continue
to be available.
 
                                       10
<PAGE>   12
 
                           PART II. OTHER INFORMATION
 
ITEM 1. LEGAL PROCEEDINGS
 
     In a disputed acquisition on November 14, 1994, RFB Cellular, Inc. signed a
contract to acquire the MI-2 RSA. The Company believed it should have had the
right to purchase the property and initiated legal proceedings. In May 1995, as
a result of this litigation, the Court of Chancery of the State of Delaware
awarded the Company the right to acquire the MI-2 RSA. The defendant in the
lawsuit appealed the decision. On March 22, 1996 the Delaware Supreme Court
reversed the lower court's decision and ordered the Company to unwind the
acquisition and sell the license and operating assets to the defendant. The
Company believes that the completion of this transaction will not result in any
economic gain or loss and the loss of MI-2's operating results will not be
material to the Company's results of operations.
 
ITEM 2. CHANGES IN SECURITIES
 
     None
 
ITEM 3. DEFAULTS UPON SENIOR SECURITIES
 
     None
 
ITEM 4. SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS
 
     None
 
ITEM 5. OTHER INFORMATION
 
     None
 
ITEM 6. EXHIBITS AND REPORTS ON FORM 8-K
 
     (a) Exhibits
 
<TABLE>
        <C>    <S>
        10.1   Asset Sale Agreement dated April 9, 1996 between PriCellular Corporation and
               Mississippi One Cellular Telephone
        10.2   Asset Purchase Agreement dated as of May 8, 1996 between PriCellular
               Corporation and Horizon Cellular Telephone Company of Monongalia, L.P.
        10.3   Asset Exchange Agreement dated June 17, 1996 between PriCellular Corporation
               and Vanguard Cellular Systems, Inc.
</TABLE>
 
     (b) The Company filed the following current reports on Form 8-K during the
three months ended June 30, 1996.
 
          A current report on Form 8K dated May 8, 1996 which includes:

             Audited Financial Statements of Cellular of Upstate New York, Inc.
        for the year ended December 31, 1995.

             Audited Financial Statements of Hudson Cellular Limited
        Partnership for the year ended December 31, 1995.

             Audited Financial Statements of PA Rural Service Area No. 9
        Limited Partnership for the year ended December 31, 1995.

             Audited Financial Statements of Dutchess County Cellular Telephone
        Company, Inc., for the year ended December 31, 1995.

          A current report on form 8K dated May 14, 1996 which includes:
 
             Audited Financial Statements of Dominion Cellular, Inc. for the
        year ended September 30, 1995.
 
             Unaudited Financial statements of Dutchess County Cellular
        Telephone and Hudson Cellular Limited partnership for the three months
        ended March 31, 1996.
 
          A current report on form 8K dated June 20, 1996 which includes:
 
             Audited Financial Statements of Horizon Cellular Telephone Company
        of Monongahela, L.P. for the year ended December 31, 1995.
 
                                       11
<PAGE>   13
 
                                   SIGNATURE
 
     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.
 
                                          PRICELLULAR CORPORATION
 
                                          By: /s/  Robert Price   
                                            ------------------------------------
                                            Name: Robert Price
                                            Title:   President
 
                                          By: /s/  Stuart Rosenstein
                                            ------------------------------------
                                            Name: Stuart Rosenstein
                                            Title:   Vice President of Finance/
                                                 Chief Financial Officer
 
Date: July 12, 1996
 
                                       12
<PAGE>   14
 
                                 EXHIBIT INDEX
 
<TABLE>
<CAPTION>
                                                                                       SEQUENTIALLY
                                                                                         NUMBERED
EXHIBIT NO.                                 DESCRIPTION                                   PAGES
- -----------   -----------------------------------------------------------------------  ------------
<C>           <S>                                                                      <C>
    10.1      Asset Sale Agreement dated April 9, 1996 between PriCellular
              Corporation and Mississippi One Cellular Telephone.....................
    10.2      Asset Purchase Agreement dated as of May 8, 1996 between PriCellular
              Corporation and Horizon Cellular Telephone Company of Monongalia,
              L.P. ..................................................................
    10.3      Asset Exchange Agreement dated June 17, 1996 between PriCellular
              Corporation and Vanguard Cellular Systems, Inc. .......................
      27      Financial Data Schedule................................................
</TABLE>

<PAGE>   1
 
                                                                    EXHIBIT 10.1
                                                                  EXECUTION COPY
 
                            ASSET PURCHASE AGREEMENT
 
                                  BY AND AMONG
 
                            PRICELLULAR CORPORATION,
                      PRICELLULAR WIRELESS CORPORATION AND
                         NORTHLAND CELLULAR CORPORATION
 
                                      AND
 
                                 MERCURY, INC.
 
                                  DATED AS OF
                                 APRIL 9, 1996
<PAGE>   2
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>     <C>                                                                               <C>
SECTION I -- DEFINITIONS................................................................    1
 1.01   Definitions.....................................................................    1
SECTION 2 -- THE PURCHASE...............................................................    5
 2.01   Purchase and Sale of Assets.....................................................    5
 2.02   Assumption of Liabilities.......................................................    5
 2.03   Excluded Liabilities............................................................    6
 2.04   Purchase Price..................................................................    6
 2.05   Payment of Purchase Price.......................................................    6
 2.06   Closing.........................................................................    6
 2.07   Escrow..........................................................................    7
 2.08   Closing Balance Sheet...........................................................    7
 2.09   Allocation Statement............................................................    7
 2.10   Dispute of Statements...........................................................    8
SECTION 3 -- REPRESENTATIONS AND WARRANTIES OF SELLERS..................................    8
 3.01   Corporate Existence and Power...................................................    8
 3.02   Authorization...................................................................    8
 3.03   Governmental Authorization......................................................    8
 3.04   Non-Contravention...............................................................    8
 3.05   Required Consents...............................................................    9
 3.06   Indebtedness....................................................................    9
 3.07   Litigation and Claims...........................................................    9
 3.08   Insurance.......................................................................    9
 3.09   Contracts.......................................................................    9
 3.10   Properties......................................................................    9
 3.11   Sufficiency of and Title to the Purchased Assets................................   10
 3.12   Permits and Operations..........................................................   10
 3.13   ERISA; Employee Benefits........................................................   10
 3.14   Environmental Laws and Compliance...............................................   10
 3.15   Compliance with Law.............................................................   10
 3.16   Intellectual Property...........................................................   11
 3.17   Representations Correct.........................................................   11
 3.18   Inventories.....................................................................   11
 3.19   Accounts Receivable.............................................................   11
 3.20   System Coverage; Cell Sites.....................................................   11
SECTION 4 -- REPRESENTATIONS AND WARRANTIES OF BUYER....................................   11
 4.01   Corporate Existence and Power...................................................   11
 4.02   Authorization...................................................................   11
 4.03   Governmental Authorization......................................................   12
 4.04   Non-Contravention...............................................................   12
 4.05   Accuracy of Statements..........................................................   12
 4.06   Financing; Qualifications.......................................................   12
 4.07   Litigation......................................................................   12
SECTION 5 -- COVENANTS AND AGREEMENTS OF SELLERS........................................   12
 5.01   Changes in Certificate of Incorporation.........................................   12
 5.02   No Change in Representations and Warranties.....................................   12
 5.03   Cooperation in Obtaining Any Approvals..........................................   12
 5.04   Access..........................................................................   13
 5.05   Maintenance of Properties.......................................................   13
</TABLE>
 
                                        i
<PAGE>   3
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>     <C>                                                                               <C>
 5.06   Conduct of the Business.........................................................   13
 5.07   Cooperation with Buyer..........................................................   13
 5.08   Billing Assistance..............................................................   13
SECTION 6 -- ADDITIONAL COVENANTS.......................................................   14
 6.01   Regulatory Approval.............................................................   14
 6.02   Confidentiality.................................................................   14
 6.03   Buyer Cooperation with Sellers..................................................   14
 6.04   Like-Kind Exchange..............................................................   14
 6.05   Lien Releases...................................................................   14
 6.06   Documents and Records...........................................................   14
 6.06   Provision of NACN Services......................................................   15
SECTION 7 -- TAX MATTERS................................................................   15
 7.01   Tax Definitions.................................................................   15
 7.02   Tax Matters.....................................................................   15
 7.03   Tax Cooperation; Allocation of Taxes............................................   15
SECTION 8 -- CONDITIONS TO CLOSING......................................................   16
 8.01   Conditions to the Obligations of Each Party.....................................   16
 8.02   Conditions to Obligation of Buyer...............................................   16
 8.03   Conditions to Obligation of Sellers.............................................   17
SECTION 9 -- SURVIVAL...................................................................   18
 9.01   Survival of Representations and Warranties......................................   18
 9.02   Survival of Covenants and Agreements............................................   18
SECTION 10 -- INDEMNIFICATION...........................................................   18
10.01   Indemnification.................................................................   18
10.02   Procedures......................................................................   18
SECTION 11 -- TERMINATION...............................................................   19
11.01   Termination.....................................................................   19
SECTION 12 -- INTENTIONALLY LEFT BLANK..................................................   19
SECTION 13 -- MISCELLANEOUS.............................................................   19
13.01   Expenses........................................................................   19
13.02   Notices.........................................................................   20
13.03   Governing Law...................................................................   20
13.04   Specific Performance............................................................   20
13.05   Counterparts....................................................................   21
13.06   Headings........................................................................   21
13.07   Entire Agreement................................................................   21
13.08   Successors and Assigns..........................................................   21
13.09   Invalidity of Any Provision.....................................................   21
13.10   Additional Actions and Documents................................................   21
13.11   Severability....................................................................   21
13.12   Employees.......................................................................   21
13.13   Bulk Transfers..................................................................   21
</TABLE>
 
                                       ii
<PAGE>   4
 
<TABLE>
<S>     <C>
SCHEDULES
  1.01(a) -- ASSETS
  1.01(c) -- CONTRACTS, AGREEMENTS, LEASES, ETC.
  1.01(d) -- PERMITTED LIENS
  3.05    -- REQUIRED CONSENTS
  3.06    -- INDEBTEDNESS
  3.09    -- CONTRACTS
  3.13    -- EMPLOYEE BENEFIT PLAN
  3.20    -- SYSTEM COVERAGE
EXHIBITS
  A -- ESCROW AGREEMENT
  B -- NON-COMPETITION AGREEMENT
  C -- SALES AGREEMENT
</TABLE>
 
                                       iii
<PAGE>   5
 
                            ASSET PURCHASE AGREEMENT
 
     THIS ASSET PURCHASE AGREEMENT (the "Agreement") is dated as of April 9,
1996, by and among PRICELLULAR CORPORATION ("PriCellular"), a Delaware
corporation, PRICELLULAR WIRELESS CORPORATION, a Delaware corporation and
wholly-owned subsidiary of PriCellular ("Wireless"), NORTHLAND CELLULAR
CORPORATION, a Delaware corporation and wholly-owned subsidiary of PriCellular
("Northland" and, together with PriCellular and Wireless, the "Sellers"), and
MERCURY, INC., a Louisiana corporation (the "Buyer").
 
                              W I T N E S S E T H:
 
     WHEREAS, Northland owns the non-wireline cellular operating license (the
"License") issued by the Federal Communications Commission ("FCC") for the
Alabama-4 Rural Service Area, as defined by the FCC ("RSA #4"), together with
all of the microwave facilities, equipment, property, service agreements, rights
and assets necessary for provision of cellular service to RSA #4 and operates
the non-wireline cellular telephone system in RSA #4 (the "System"); and
 
     WHEREAS, PriCellular owns, directly or indirectly, all of the issued and
outstanding capital stock of Northland; and
 
     WHEREAS, Sellers desire to sell the License and other Purchased Assets (as
hereinafter set forth) and Buyer desires to purchase such Purchased Assets, each
on the terms and subject to the conditions set forth herein;
 
     NOW, THEREFORE, in consideration of the foregoing premises and the mutual
representations, warranties, covenants and agreements contained herein, the
parties hereto agree as follows:
 
                                   SECTION I
 
                                  DEFINITIONS
 
     1.01 Definitions.  (a) The following terms, as used herein, shall have the
following meanings:
 
          "Acquisition Agreements" means this Agreement, the Sales Agreement and
     the Non-Competition Agreement.
 
          "Affiliate" means, with respect to any Person, any other Person
     directly or indirectly controlling, controlled by, or under common control
     with such other Person. For the purposes of this definition, "control" when
     used with respect to any Person means the possession, directly or
     indirectly, of the power to direct or cause the direction of the management
     and policies of such Person whether through the ownership of voting
     securities, by contract or otherwise; and the terms "controlling" and
     "controlled" have meanings correlative to the foregoing.
 
          "Agreement" has the meaning set forth in the preamble hereto and shall
     include any amendments, exhibits and documents incorporated herein by
     reference.
 
          "Assumed Current Liabilities" means all current liabilities of
     Northland set forth on the Balance Sheet under the following captions:
     accounts payable, accrued expenses, federal excise tax payable, sales tax
     payable, county sales tax payable, cellular service tax payable and
     customer security deposits and does not include, among other things, the
     following:
 
             (a) liabilities for Tax arising from or with respect to the
        Purchased Assets, the System or the System Operations incurred or
        attributable to any period prior to (or prior to and including) the
        Balance Sheet Date;
 
             (b) liabilities relating to employee benefits, compensation or
        severance arrangements existing on or prior to the Balance Sheet Date;
        and
 
             (c) liabilities or obligations relating to any asset that is not a
        Purchased Asset.
 
                                        2
<PAGE>   6
 
          "Balance Sheet" means an unaudited balance sheet of the assets and
     liabilities of Northland as of the close of business on the Balance Sheet
     Date together with the notes thereto.
 
          "Balance Sheet Current Assets" means the current assets of Northland
     set forth on the Balance Sheet under the following captions: accounts
     receivable-subscriber, accounts receivable-roamers, inventory-phones,
     inventory-accessories and prepaid expenses. For purposes hereof, Balance
     Sheet Current Assets shall be net of reserves for doubtful accounts
     receivable equal to the sum of the following amounts measured as of the
     Balance Sheet Date: (i) five percent (5%) of accounts receivable which are
     0 to 30 days past due (i.e., past the due date set forth on the applicable
     customer bill); (ii) twenty percent (20%) of accounts receivable 31 to 60
     days past due and (iii) one hundred percent (100%) of accounts receivable
     more than 60 days past due.
 
          "Balance Sheet Date" means a date not earlier than ten (10) business
     days prior to the Closing Date or such other date as the parties shall
     agree.
 
          "Contracts" has the meaning set forth in clause (c) of the definition
     of Purchased Assets.
 
          "Dominion Agreement" means the Asset Purchase Agreement dated as of
     May 8, 1995, by and among PriCellular, Northland, Dominion Cellular, Inc.
     and Dominion Resources, Inc.
 
          "Environmental Laws" means any and all federal, state, local and
     foreign statutes, laws, judicial decisions, regulations, ordinances, rules,
     judgments, orders, decrees, codes, plans, injunctions, permits,
     concessions, grants, franchises, licenses, agreements and governmental
     restrictions, whether now or hereafter in effect, relating to the
     environment, the effect of the environment on human health or to emissions,
     discharges or releases of pollutants, contaminants, petroleum or petroleum
     products, chemicals or industrial, toxic, radioactive or hazardous
     substances or wastes into the environment including without limitation
     ambient air, surface water, ground water, or land, or otherwise relating to
     the manufacture, processing, distribution, use, treatment, storage,
     disposal, transport or handling of pollutants, contaminants, petroleum or
     petroleum products, chemicals or industrial, toxic, radioactive or
     hazardous substances or wastes or the clean-up or other remediation
     thereof.
 
          "Environmental Liabilities" means any and all liabilities of or
     relating to Northland or arising in connection with or in any way relating
     to the System, the Purchased Assets or activities or operations occurring
     or conducted at any real property constituting part of the Purchased Assets
     (including, without limitation, offsite disposal), which (i) arise under or
     relate to Environmental Laws and (ii) relate to actions occurring after
     November 7, 1995, and on or prior to the Closing Date.
 
          "Excluded Assets" means all contracts, agreements, leases,
     non-governmental licenses, commitments and sales and purchase orders not
     set forth on Exhibit 1.01(c).
 
          "Final Order" means a written action or order issued by the FCC (a)
     which has not been revised, stayed, enjoined, set aside, annulled or
     suspended and (b) as to which no request for a stay is pending and no stay
     is in effect, no petition for reconsideration or rehearing nor application
     for review or appeal is pending and as to which the time for filing such
     request petition or application (including review by the FCC on its own
     motion) has expired.
 
          "GAAP" means United States generally accepted accounting principles as
     in effect from time to time, applied on a basis consistent with the most
     recent audited financial statements of the Sellers.
 
          "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of
     1976, as amended.
 
          "Lien" means, with respect to any property or asset, any mortgage,
     lien, pledge, charge, security interest, encumbrance or other adverse claim
     of any kind in respect of such property or asset. For the purposes of this
     Agreement, a Person shall be deemed to own subject to a Lien any property
     or asset which such Person has acquired or holds subject to the interest of
     a vendor or lessor under any conditional sale agreement, capital lease or
     other title retention agreement relating to such property or asset.
 
                                        3
<PAGE>   7
 
          "Material Adverse Effect" means a material adverse effect on the
     Purchased Assets taken as a whole or on the business, assets, condition
     (financial or otherwise) or results of operations of the System taken as a
     whole.
 
          "Non-Competition Agreement" means the Non-Competition Agreement among
     Buyer and Sellers substantially in the form attached as Exhibit B.
 
          "Permits" means all franchises, licenses (including the License),
     permits, certificates and other authorizations required under applicable
     law, ordinance or regulation of any governmental authority, federal, state
     or local, and all agreements, contracts, leases, licenses, instruments and
     other commitments entered into in connection therewith.
 
          "Permitted Liens" means Liens disclosed on Exhibit 1.01(d).
 
          "Person" means an individual, corporation, partnership, limited
     liability company, association, trust or other entity or organization,
     including a government or political subdivision or an agency or
     instrumentality thereof.
 
          "Purchased Assets" means all of the assets, properties and business,
     of every kind and description (other than the Excluded Assets), wherever
     located, real, personal or mixed, tangible or intangible now owned or held
     by Northland or hereafter acquired by Northland on or prior to the Closing
     Date and used in connection with the System or the System Operations,
     including, without limitation, all assets shown on Schedule 1.01(a) as
     owned by Northland and:
 
             (a) all antennas, transmitters, switching and receiving equipment,
        technical facilities, telephone units, inventory and other tangible
        personal property now owned by Northland or hereafter acquired by
        Northland on or prior to the Closing Date and used in connection with
        the System or the System Operations;
 
             (b) all real property and leases of, and other interests in, real
        property, in each case together with all buildings, fixtures, and
        improvements erected thereon now owned by Northland or hereafter
        acquired by Northland on or prior to the Closing Date and used in
        connection with the System or the System Operations;
 
             (c) all rights of Northland under all contracts, agreements,
        leases, non-governmental licenses, commitments, sales and purchase
        orders and other instruments which relate to the System or the System
        Operations and which are listed in Exhibit 1.01(c), including, but not
        limited to, the Dominion Agreement (collectively, the "Contracts");
 
             (d) Balance Sheet Current Assets;
 
             (e) all of Northland's rights, claims, credits, causes of action or
        rights of set-off against third parties relating to the System or the
        System Operations, including, without limitation, unliquidated rights
        under manufacturers' and vendors' warranties;
 
             (f) all transferable licenses, permits or other governmental
        authorizations relating to the System or the System Operations,
        including without limitation the License; and
 
             (g) all records, files and papers, whether in hard copy or computer
        format relating to the System or the System Operations.
 
          "Sales Agreement" means the Assignment and Assumption Agreement by and
     between the Buyer and Northland in the form attached as Exhibit C.
 
          "System Operations" means any and all business operations of Northland
     associated with the System.
 
                                        4
<PAGE>   8
 
     (b) Each of the following terms is defined in the Section set forth
opposite such term:
 
<TABLE>
<S>                                            <C>
Accounting Referee                             2.13
Allocation Statement                           2.12
Assumed Liabilities                            2.02
Buyer                                          preamble
Closing                                        2.06
Closing Balance Sheet                          2.08
Closing Date                                   2.06
Code                                           7.01
Contaminant                                    3.14
Escrow Agent                                   2.05
Escrow Agreement                               2.05
Excluded Liabilities                           2.03
FCC                                            1st recital
Indemnified Party                              10.02
Indemnifying Party                             10.02
License                                        1st recital
Loss                                           10.01
NACN                                           6.07
Post-Balance Sheet Tax Period                  7.01
Pre-Balance Sheet Tax Period                   7.01
Purchase Price                                 2.04
Purchase Price Excess Amount                   2.04
Purchase Price Shortfall Amount                2.04
Required Consents                              3.05
Resources                                      preamble
RSA #4                                         1st recital
Sellers                                        preamble
Statement of Adjustment                        2.10
System                                         1st recital
Tax                                            7.01
</TABLE>
 
                                   SECTION 2
                                  THE PURCHASE
 
     2.01 Purchase and Sale of Assets.  On the terms and subject to the
conditions set forth in this Agreement, on the Closing Date, Buyer agrees to
purchase from Northland and Northland agrees to sell, transfer, assign and
deliver to Buyer at Closing all of Northland's right, title and interest in, to
and under the Purchased Assets, free and clear of all Liens, other than
Permitted Liens.
 
     2.02 Assumption of Liabilities.  Upon the terms and subject to the
conditions of this Agreement, Buyer agrees, effective at the time of Closing, to
assume the following liabilities (the "Assumed Liabilities") to the extent
outstanding as of the time of Closing:
 
          (a) all Assumed Current Liabilities;
 
          (b) all liabilities and obligations of Northland arising under
     Contracts (other than liabilities or obligations attributable to any
     failure by Northland to comply with the terms thereof); and
 
          (c) any obligation or liability for Tax arising from or with respect
     to the Purchased Assets, the System or the System Operations for any period
     after the Closing Date.
 
                                        5
<PAGE>   9
 
     2.03 Excluded Liabilities.  Buyer is assuming only the Assumed Liabilities
and is not assuming any other liability or obligation of Northland of whatever
nature whether presently in existence or arising hereafter. All such other
liabilities and obligations shall be retained by and remain obligations and
liabilities of Northland (all such liabilities and obligations not being assumed
being herein referred to as the "Excluded Liabilities"), and, notwithstanding
anything to the contrary in this Agreement, none of the following shall be
Assumed Liabilities for the purposes of this Agreement:
 
          (a) any obligation or liability for Tax arising from or with respect
     to the Purchased Assets, the System or the System Operations which is
     incurred or attributable to any period prior to (or prior to and including)
     the Closing Date;
 
          (b) any liability or obligation relating to employee benefits,
     compensation or severance arrangements existing on or prior to the Closing
     Date;
 
          (c) any liability or obligation relating to any asset that is not a
     Purchased Asset; and
 
          (d) any Environmental Liability.
 
     2.04 Purchase Price.  (a) Subject to adjustment as provided in paragraphs
(b) and (c) of this Section 2.04, the aggregate purchase price for the Purchased
Assets (the "Purchase Price") is Twenty-Five Million Dollars ($25,000,000) in
cash.
 
     (b) The Purchase Price shall be adjusted as follows:
 
          (i) If Balance Sheet Current Assets exceed Assumed Current
     Liabilities, the amount payable pursuant to Section 2.05(a) shall be
     increased by the amount of such excess (the "Purchase Price Shortfall
     Amount"); and
 
          (ii) If Assumed Current Liabilities exceed Balance Sheet Current
     Assets, the amount payable pursuant to Section 2.05(a) shall be decreased
     by the amount of such excess (the "Purchase Price Excess Amount").
 
     (c) The Purchase Price shall be further adjusted based upon the Closing
Balance Sheet to be prepared pursuant to Section 2.08 by the amount of the
adjustments set forth on the Statement of Adjustment.
 
     2.05 Payment of Purchase Price.  (a) At the Closing, Buyer shall deliver
(i) to Northland by wire transfer of immediately available funds (or such other
form of payment acceptable to Northland) the aggregate amount of Twenty-Four
Million Seven Hundred Fifty Thousand Dollars ($24,750,000) and (ii) to Harris
Trust Company of New York or another bank mutually agreeable to Sellers and
Buyer (the "Escrow Agent") by wire transfer of immediately available funds or by
certified or official bank check the amount of Two Hundred Fifty Thousand
Dollars ($250,000) for deposit (the "Escrow Funds") pursuant to an Escrow
Agreement among Buyer, Sellers and the Escrow Agent substantially in the form
attached as Exhibit A (the "Escrow Agreement").
 
     (b) Promptly after the Statement of Allocation has been delivered to Buyer
pursuant to Section 2.08 and any disputes with respect thereto have been
resolved in accordance with the provisions of Section 2.10, (i) Buyer shall
deliver to Northland by wire transfer of immediately available funds (or such
other form of payment acceptable to Northland) the aggregate amount of the
Purchase Price adjustment owing to Northland pursuant to Section 2.04(c) or (ii)
Northland shall deliver to Buyer by wire transfer of immediately available funds
(or such other form of payment acceptable to Buyer) the aggregate amount of the
Purchase Price adjustment owing to Buyer pursuant to Section 2.04(c).
 
     2.06 Closing.  The closing of the transactions contemplated herein (the
"Closing") will take place at the offices of PriCellular, 45 Rockefeller Plaza,
New York, New York beginning at 10 A.M. local time ten (10) business days after
the date on which all governmental and regulatory approvals necessary to
consummate the transactions contemplated herein have been obtained and the
consent of the FCC to the
 
                                        6
<PAGE>   10
 
assignment of the License to Buyer has been obtained and becomes a Final Order
or at such other time and place as the parties hereto may agree upon (such date,
the "Closing Date"). At the Closing:
 
          (a) Sellers shall deliver to Buyer:
 
             (i) the Sales Agreement;
 
             (ii) a warranty deed, in form and substance reasonably satisfactory
        to Buyer, for each parcel of real estate included in the Purchased
        Assets;
 
             (iii) the Non-Competition Agreement;
 
             (iv) all of the documents and instruments to be delivered pursuant
        to Section 8.02;
 
             (v) all licenses and other agreements relating to Northland's
        right, title and interest in, and operation of, the Purchased Assets;
        and
 
             (vi) such further instruments and documents, in form and content
        reasonably satisfactory to Buyer, as may be reasonably necessary or
        appropriate to consummate the transactions contemplated by this
        Agreement.
 
          (b) Buyer shall deliver to Sellers:
 
             (ii) the Sales Agreement;
 
             (iii) the Non-Competition Agreement;
 
             (iv) all of the documents and instruments required to be delivered
        under Section 8.03; and
 
             (v) such further instruments and documents, in form and content
        reasonably satisfactory to Sellers, as may be reasonably necessary or
        appropriate to consummate the transactions contemplated by this
        Agreement.
 
     2.07 Escrow.  Buyer agrees to deliver the Escrow Funds on the Closing Date
to the Escrow Agent for deposit in accordance with the terms of the Escrow
Agreement. All funds deposited with the Escrow Agent shall be applied by the
Escrow Agent in accordance with the terms of the Escrow Agreement to pay to
Buyer any amounts owing under Section 10.01(a). Any amounts remaining on deposit
with the Escrow Agent on December 31, 1996 shall be paid by the Escrow Agent to
Northland, except as otherwise provided in the Escrow Agreement.
 
     2.08 Closing Balance Sheet.  As promptly as practicable, but no later than
60 days, after the Closing Date unless otherwise agreed by the parties, Sellers
will prepare an unaudited balance sheet of the assets and liabilities of
Northland as of the Closing Date (the "Closing Balance Sheet") and shall deliver
the Closing Balance Sheet to Buyer together with a certificate based on such
Closing Balance Sheet setting forth Sellers' calculation of any adjustments to
the Purchase Price which would have been required pursuant to Section 2.04(b)(i)
or Section 2.04(b)(ii) if Balance Sheet Current Assets and Assumed Current
Liabilities had been calculated as of the Closing Date rather than the Balance
Sheet Date, taking into account for purposes of such calculation the Purchase
Price Shortfall Amount or the Purchase Price Excess Amount, as the case may be
(the "Statement of Adjustment"). The Closing Balance Sheet shall fairly present
in all material respects the consolidated financial position of the System as at
the close of business on the Closing Date in accordance with GAAP (except as may
be indicated in the notes thereto). Unless disputed by Buyer in accordance with
Section 2.10, Buyer shall be deemed to have agreed to the amounts set forth in
the Closing Balance Sheet and the Statement of Adjustment and such amounts shall
be final and binding on the parties hereto. Buyer shall provide Sellers, their
attorneys, auditors, agents and representatives with such access during normal
business hours to the books and records of the System as Sellers may reasonably
request in connection with the preparation of the Closing Balance Sheet,
provided that such access does not unreasonably interfere with the conduct of
the business of Buyer.
 
     2.09 Allocation Statement.  As promptly as practicable, but no later than
60 days, after the Closing Date, Sellers shall deliver to Buyer a statement (the
"Allocation Statement") setting forth the allocation of
 
                                        7
<PAGE>   11
 
the Purchase Price and the consideration set forth in the Non- Competition
Agreement among the Purchased Assets and the covenant not to compete included in
the Non-Competition Agreement. Unless Buyer disputes the allocation set forth on
the Allocation Statement in accordance with Section 2.10, the Sellers and the
Buyer agree to report an allocation of the Purchase Price and the consideration
set forth in the Non-Competition Agreement among the Purchased Assets and the
covenant not to compete included in the Non-Competition Agreement in a manner
entirely consistent with the Allocation Statement and agree to act in accordance
with such Allocation Statement in the preparation of financial statements and
filing of all tax returns and in the course of any tax audit, tax review, or tax
litigation relating thereto.
 
     2.10 Dispute of Statements.  If Buyer disagrees with the Closing Balance
Sheet or the Allocation Statement delivered to it pursuant to Section 2.08 or
2.09, Buyer may, within 30 days after delivery of the Closing Balance Sheet or
such Allocation Statement, deliver a written notice to the Sellers disagreeing
with the Closing Balance Sheet or such Allocation Statement and setting forth
Buyer's calculation of the items and amounts set forth on the Closing Balance
Sheet or such Allocation Statement. Any such notice of disagreement shall
specify those items or amounts as to which the Buyer disagrees, and Buyer shall
be deemed to have agreed with all other items and amounts contained in the
Closing Balance Sheet or such Allocation Statement. During the 30 days following
timely delivery of any notice of disagreement, the parties shall use their best
efforts to reach agreement on the disputed items or amounts. If during such
period the parties are unable to reach such agreement, they shall promptly
thereafter cause a firm of nationally recognized public accountants mutually
agreeable to Sellers and Buyer (the "Accounting Referee"), to determine the
disputed items or amounts (and only such items or amounts). The Accounting
Referee shall deliver to the parties, as promptly as practicable, a report
setting forth its calculation of the disputed items or amounts. Such report
shall be final and binding upon the parties hereto. The cost of such review and
report shall be borne equally between the Sellers, on the one hand, and the
Buyer, on the other.
 
                                   SECTION 3
 
                   REPRESENTATIONS AND WARRANTIES OF SELLERS
 
     Each Seller hereby represents and warrants to Buyer as of the date hereof
and as of the Closing Date that:
 
     3.01 Corporate Existence and Power.  Northland is a corporation duly
incorporated, validly existing and in good standing under the laws of its
jurisdiction of incorporation, and has all corporate powers and all material
governmental licenses, authorizations, permits, consents and approvals required
to carry on its business as now conducted. Northland is duly qualified to do
business as a foreign corporation and is in good standing in each jurisdiction
where such qualification is necessary, except for those jurisdictions where
failure to be so qualified would not, individually or in the aggregate, have a
Material Adverse Effect.
 
     3.02 Authorization.  Each Seller has full power and corporate authority to
execute, deliver and perform its obligations under the Acquisition Agreements
and to consummate the transactions contemplated thereby. The execution, delivery
and performance of the Acquisition Agreements and all transactions contemplated
thereby have been duly authorized and approved by all necessary corporate action
on the part of each Seller. This Agreement and, upon execution and delivery, the
Sales Agreement, and the Non-Competition Agreement will be, valid and binding
obligations of such Seller (if such Seller is a party thereto) enforceable
against such Seller in accordance with their terms, except as the enforceability
hereof and thereof may be limited by bankruptcy, insolvency, reorganization,
moratorium or other similar laws affecting the rights of creditors generally and
except for limitations imposed by general principles of equity or public policy.
 
     3.03 Governmental Authorization.  The execution, delivery and performance
by such Seller of the Acquisition Agreements require no action by or in respect
of, or filing with, any governmental body, agency or official other than (i) the
filings with and approval of the FCC necessary to consummate the transactions
contemplated hereby and (ii) compliance with any applicable requirements of the
HSR Act.
 
     3.04 Non-Contravention.  The execution, delivery and performance by each
Seller of the Acquisition Agreements do not and will not (i) violate the
certificate of incorporation or bylaws of each Seller; (ii) assuming compliance
with the matters referred to in Section 3.03, violate any applicable law, rule,
 
                                        8
<PAGE>   12
 
regulation, judgment, injunction, order or decree except to the extent that such
violation would not have a Material Adverse Effect; (iii) assuming the obtaining
of all Required Consents, constitute a material default under or give rise to
any right of termination, cancellation or acceleration of any right or
obligation of each Seller or to a loss of any material benefit relating to the
System or the System Operations to which Northland is entitled under any
provision of any material agreement, contract or other instrument binding upon
Northland or by which any of the Purchased Assets is or may be bound or any
Permit or (iv) result in the creation or imposition of any Lien on any Purchased
Asset, other than Permitted Liens.
 
     3.05 Required Consents.  Schedule 3.05 sets forth each material agreement,
contract or other instrument binding upon Northland and any Permit (other than
the License) requiring a consent as a result of the execution, delivery and
performance of this Agreement, except such consents as would not, individually
or in the aggregate, have a Material Adverse Effect if not received by the
Closing Date (each such consent, a "Required Consent").
 
     3.06 Indebtedness.  Except as set forth on Schedule 3.06, Northland has no
indebtedness or other liabilities, whether accrued, absolute or contingent,
other than liabilities incurred in the ordinary course of business as a result
of System Operations and in the aggregate not exceeding $50,000.
 
     3.07 Litigation and Claims.  There are no judgments unsatisfied against
Northland or consent decrees or injunctions to which Northland or the Purchased
Assets are subject. There is no action, suit, investigation or proceeding
pending against, or to the knowledge of Sellers, threatened against or
affecting, Northland, the System or any Purchased Asset before any court or
arbitrator or any governmental body, agency or official which, if determined or
resolved adversely in accordance with the plaintiff's demands, would reasonably
be expected to have a Material Adverse Effect or which in any manner challenges
or seeks to prevent, enjoin, alter or materially delay the transactions
contemplated hereby.
 
     3.08 Insurance.  Northland maintains insurance (and self insurance)
coverage in such amounts and for such risks as are usually insured by entities
carrying on similar businesses.
 
     3.09 Contracts.  Except as set forth on Schedule 3.09, Northland is neither
a party to nor bound by: (i) any contract prohibiting the consummation of the
transactions contemplated by the Acquisition Agreements or impairing the value
or utility of the Purchased Assets; (ii) any contract or agreement with
(including, without limitation, any loan, note or other agreement to pay money
to) an Affiliate of Northland which will be binding upon the Purchased Assets or
which will constitute a Purchased Asset; (iii) any material loan, borrowing or
lease agreement binding on the Purchased Assets other than this Agreement; (iv)
any contract or contracts that either separately or in the aggregate have a
Material Adverse Effect or materially and adversely affect Northland's ability
to consummate the transactions contemplated by the Acquisition Agreements; or
(v) any contract that is material to the System taken as a whole.
 
     3.10 Properties.  (a) The sections of Schedule 1.01(a) captioned "Real
Property" correctly describe in all material respects all real property
(including leases thereof), and only such real property, used or held for use in
connection with the System or the System Operations, except real property
acquired by Northland after the date hereof.
 
     (b) The sections of Schedule 1.01(a) captioned "Personal Property"
correctly describe in all material respects all personal property, and only such
personal property, used or held for use in connection with the System or the
System Operations, except for such personal property acquired by Northland after
the date hereof.
 
     (c) (i) Northland has good and marketable, indefeasible, fee simple title
(in the case of real property that is not leased) to, or in the case of leased
real property has valid leasehold interest in, all Purchased Assets.
 
     (ii) All leases of real property or personal property included in the
Purchased Assets are in good standing and are valid, binding and enforceable in
accordance with their respective terms, and there does not exist under any such
lease of real property or personal property any material default or any event
which with notice or lapse of time or both would constitute a material default.
 
                                        9
<PAGE>   13
 
     (iii) The buildings, structures and equipment included in the Purchased
Assets: (a) have no material defects; (b) are in good operating condition and
repair and have been reasonably maintained consistent with standards generally
followed in the industry (giving due account to the age and length of use of
same, ordinary wear and tear excepted); (c) are suitable for their present uses,
and (d) in the case of buildings and other structures, are structurally sound.
 
     (iv) None of the material structures on the real property included in the
Purchased Assets encroaches upon real property of another Person, and no
material structures of any other Person encroach upon any of the real property
constituting part of the Purchased Assets or otherwise violate the rights of
Northland.
 
     (d) No Purchased Asset is subject to any Lien other than Permitted Liens.
 
     (e) No violation of any law, regulation or ordinance (including, without
limitation, laws, regulations or ordinances relating to zoning, city planning or
similar matters) relating to the System, the System Operations or any Purchased
Asset currently exists except for violations which have not had, and would not
reasonably be expected to have, a Material Adverse Effect. There are no
developments affecting any Purchased Asset (other than such developments
affecting the cellular telephone industry generally) pending or, to the
knowledge of Sellers, threatened, which might materially detract from the value
of any Purchased Asset, materially interfere with any present or intended use of
any Purchased Asset or materially adversely affect the marketability of any
Purchased Asset.
 
     3.11 Sufficiency of and Title to the Purchased Assets.  (a) The Purchased
Assets constitute, and on the Closing Date will constitute, all of the material
assets or property used or held for use in the System and the System Operations
and all of the assets or property necessary to operate the System as it is now
operated.
 
     (b) Upon consummation of the transactions contemplated hereby, Buyer will
have acquired good and marketable title in and to, or have a valid leasehold
interest in, each of the Purchased Assets, respectively, free and clear of all
Liens other than Permitted Liens.
 
     3.12 Permits and Operations.  Northland has all Permits necessary to
operate the System as currently operated. The System is operating in material
compliance with the terms of all Permits necessary for its current operations
and is in material compliance with the rules and regulations of the FCC and all
other governmental and regulatory authorities. Sellers have not received any
notice, nor do Sellers have any knowledge relating to, violations or alleged
violations or defaults under governmental laws, ordinances or regulations
pertaining to or affecting any Permit necessary to operate the System as
currently operated.
 
     3.13 ERISA; Employee Benefits.  Northland does not maintain, and has never
maintained, an "employee benefit plan" within the meaning of Section 3(3) of the
Employee Retirement Income Security Act of 1974, as amended, nor, except as set
forth on Schedule 3.13, any other type of employee benefit plan. Northland is
neither bound by, nor obligated to contribute to, any severance, pension,
retirement or profit sharing plan. The transactions contemplated by the
Acquisition Agreements shall not create any material obligation on the part of
Buyer for severance payment or similar payment to any employee of Northland.
 
     3.14 Environmental Laws and Compliance.  Since November 7, 1995, Northland
has not violated any Environmental Law and has no Environmental Liability and
has no knowledge of any such violation or liability by or of any other Person
with respect to the System or the Purchased Assets. Since November 7, 1995,
Northland has not generated, manufactured, refined, transported, treated,
stored, handled, disposed, transferred, produced or processed any Contaminant in
any reportable quantity at or in the vicinity of the properties of Northland
(excluding from the foregoing the storage (but not the releasing, spilling,
leaking or discharging) of petroleum-based products intended to power standby
backup generators at Northland's cell sites). For purposes of this Section,
"Contaminant" means any waste, pollutant, hazardous or toxic substance or waste,
petroleum, petroleum-based substance or waste, special waste, or any constituent
of any such substance of waste as defined in or pursuant to any Environmental
Law.
 
     3.15 Compliance with Law.  Northland is not in violation of, since November
7, 1995, has not violated, and to Sellers' knowledge is not under investigation
with respect to and has not been threatened to be charged
 
                                       10
<PAGE>   14
 
with or given notice of, any violation of, any material law, rule, regulation,
judgment, injunction, order or decree applicable to the Purchased Assets, the
System or the System Operations.
 
     3.16 Intellectual Property.  To Sellers' knowledge, the conduct by
Northland of its business does not infringe upon or violate, and since November
7, 1995, has not infringed upon or violated, any patents, trademarks, service
marks, trade names, trade secrets, copyrights, license or rights of any Person,
and no claim is pending or, to the best knowledge of Sellers, threatened to the
effect that the conduct by such Seller of its business infringes upon or
violates any patents, trademarks, service marks, trade names, trade secrets,
copyrights, licenses or rights of any Person.
 
     3.17 Representations Correct.  No representation or warranty made by
Sellers, no statement made by Sellers and no document, certificate or instrument
furnished or to be furnished to Buyer pursuant to this Agreement or in
connection with the transactions contemplated herein contains or will contain
any untrue statement of a material fact, or omits or will omit any material fact
necessary to make the statements contained herein or therein, in light of the
circumstances in which they were made, not misleading. All copies of agreements
and documents delivered and to be delivered to either Buyer have been and will
be true, correct and complete.
 
     3.18 Inventories.  The inventories reflected on the Balance Sheet or the
Closing Balance Sheet will be usable or saleable in the ordinary course of
business, except for obsolete materials and materials of below standard quality,
which have either been written down in the accounts and records of Northland
(with such write-down reflected on the Balance Sheet or the Closing Balance
Sheet) to realizable market value or for which adequate reserves have been
provided for in such accounts and such inventories will not be excessive in
light of past experience or current projections.
 
     3.19 Accounts Receivable.  All accounts receivable reflected on the Balance
Sheet or the Closing Balance Sheet will have arisen in bona fide transactions in
the ordinary course of the business.
 
     3.20 System Coverage; Cell Sites.  Pursuant to Section 22.911 of the FCC's
Rules, Northland is entitled to protection from co-channel and first-adjacent
channel interference and from capture of subscriber traffic within its Cellular
Geographic Service Area ("CGSA"). This CGSA currently includes all areas within
RSA #4 covered by 32 dBu contours as depicted in the FCC Form 600 application
filed by Dominion Cellular, Inc., on June 26, 1995, and granted by the FCC on
August 28, 1995. In addition, Dominion Cellular, Inc., filed with the FCC on
June 29, 1995, a System Information Update map for the call sign KNKN708, the
call sign assigned to the area designated by the FCC as the "Alabama 4 -- Bibb
RSA" (FCC Market No. 310A) and the "A" frequency. Northland covenants and agrees
that, prior to the Closing Date, it will file an updated System Information
Update map with the FCC for the call sign KNKN708 and will provide a copy of
such map to Buyer. Schedule 3.20 sets forth all material agreements known by
Seller which authorize any incursions or extensions into the area of Northland's
32 dBu contours within RSA #4 by the 32 dBu contours of any adjacent provider of
cellular service operating in the same frequency band. Schedule 3.20 also
reflects the cells constructed to date under call sign KNKN708.
 
                                   SECTION 4
 
                    REPRESENTATIONS AND WARRANTIES OF BUYER
 
     Buyer represents and warrants to each Seller as of the date hereof and as
of the Closing Date that:
 
     4.01 Corporate Existence and Power.  Buyer is a corporation duly
incorporated, validly existing and in good standing under the laws of the
jurisdiction of its incorporation, will be, prior to the Closing Date, duly
qualified to conduct business in the State of Alabama and has all corporate
powers and all governmental licenses, authorizations, permits, consents and
approvals required to carry on its business as now conducted and as will be
required after the consummation of the transactions contemplated hereunder.
 
     4.02 Authorization.  Buyer has full power and authority to execute, deliver
and perform its obligations under the Acquisition Agreements and to consummate
the transactions contemplated thereby. The execution, delivery and performance
of the Acquisition Agreements and all transactions contemplated thereby have
been
 
                                       11
<PAGE>   15
 
duly authorized and approved by all necessary corporate action on the part of
Buyer. This Agreement is, and upon execution and delivery the Sales Agreement
and the Non-Competition Agreement will be, valid and binding obligations of
Buyer, enforceable against it in accordance with their terms, except as the
enforceability hereof and thereof may be limited by bankruptcy, insolvency,
reorganization, moratorium or other similar laws affecting the rights of
creditors generally and except for limitations imposed by general principles of
equity or public policy.
 
     4.03 Governmental Authorization.  The execution, delivery and performance
by Buyer of the Acquisition Agreements require no action by or in respect of, or
filing with, any governmental body, agency or official other than (i) the
filings with and approval of the FCC necessary to consummate the transactions
contemplated hereby and (ii) compliance with any applicable requirements of the
HSR Act.
 
     4.04 Non-Contravention.  The execution, delivery and performance by Buyer
of the Acquisition Agreements do not and will not (i) violate the certificate of
incorporation or bylaws of Buyer or (ii) assuming compliance with the matters
referred to in Section 4.03, violate any applicable law, rule, regulation,
judgment, injunction, order or decree. Buyer is not a party to or bound by any
contract prohibiting the consummation of the transactions contemplated hereby
nor any contract or contracts that either separately or in the aggregate
materially and adversely affect such Buyer's ability to consummate the
transactions contemplated by the Acquisition Agreements.
 
     4.05 Accuracy of Statements.  No representation or warranty made by Buyer,
no statement made by Buyer and no document or certificate or instrument
furnished or to be furnished to any of the Sellers pursuant to this Agreement or
in connection with the transactions contemplated hereby contains or will contain
any untrue statement of a material fact, or omits or will omit to state any
material fact necessary to make the statements contained herein or therein, in
light of the circumstances in which such statements were made, not misleading.
 
     4.06 Financing; Qualifications.  Buyer has, or will have prior to Closing,
sufficient cash, available lines of credit or other sources of immediately
available funds to enable it to purchase the Purchased Assets as provided
herein. Buyer has no knowledge of any fact that would, under existing law,
disqualify Buyer as an assignee of the License.
 
     4.07 Litigation.  There is no action, suit, investigation or proceeding
pending against, or to Buyer's knowledge, threatened against or affecting Buyer
before any court or arbitrator or any governmental body, agency or official
which in any manner challenges or seeks to prevent, enjoin, alter or materially
delay the transactions contemplated hereby.
 
                                   SECTION 5
 
                      COVENANTS AND AGREEMENTS OF SELLERS
 
     Each Seller covenants and agrees that:
 
     5.01 Changes in Certificate of Incorporation.  From the date hereof until
the Closing Date, there shall be no change in the certificate of incorporation
or by-laws of Northland which would, or would reasonably be expected to, have a
Material Adverse Effect or which would prevent, enjoin, alter or materially
delay the transactions contemplated hereby. Northland shall maintain its
corporate existence and powers.
 
     5.02 No Change in Representations and Warranties.  From the date hereof
until the Closing Date, except with the prior written consent of Buyer, the
Sellers shall not (a) take or agree or commit to take any action that would make
any representation or warranty of any of the Sellers hereunder inaccurate in any
respect at, or as of any time prior to, the Closing Date or (b) omit or agree or
commit to omit to take any action necessary to prevent any such representation
or warranty from being inaccurate in any respect at any such time.
 
     5.03 Cooperation in Obtaining Any Approvals.  From the date hereof until
the Closing Date, such Seller shall execute and file or join in the execution
and filing of any application or other document which may be
 
                                       12
<PAGE>   16
 
reasonably necessary in order to obtain the authorization, approval or consent
of the FCC or any other governmental body or third party which may be required
or which Buyer may reasonably request in connection with the execution of this
Agreement or the consummation of the transactions contemplated hereby. As soon
as practicable, such Seller shall use its best efforts to assist Buyer in
obtaining the authorization, approval or consent of the FCC to the transactions
contemplated hereby.
 
     5.04 Access.  From the date hereof until the Closing Date, each Seller
shall provide Buyer, its attorneys, auditors, agents and representatives with
such information and permit such access during normal business hours to the
Purchased Assets and to the books and records of such Seller relating to the
Purchased Assets, the System, the System Operations and RSA #4 as Buyer from
time to time reasonably request, provided that such access does not unreasonably
interfere with the conduct of the business of either Seller.
 
     5.05 Maintenance of Properties.  Northland shall at all times prior to the
Closing Date maintain the License in full force and effect and shall maintain
its books, accounts and records in the usual, regular and ordinary manner on a
basis consistent with prior years and in accordance with GAAP consistently
applied throughout the periods covered by such statements. Prior to the Closing
Date, Northland shall not cancel any material insurance policy or other material
contract or agreement and shall maintain in effect insurance of the Purchased
Assets as is customary for entities carrying on similar businesses. Northland
will maintain the Purchased Assets in good repair, working order and condition,
except for obsolescence, ordinary wear and tear or casualty loss or damage;
provided that Northland will replace or repair prior to Closing any Purchased
Asset that is damaged or destroyed on account of casualty or provide Buyer with
all insurance proceeds received by Northland as a result of such damage or
destruction.
 
     5.06 Conduct of the Business.  From the date hereof until the Closing Date,
Northland shall:
 
          (a) subject to paragraph (c) below, continue to own the Purchased
     Assets;
 
          (b) continue to operate the System in the ordinary course and shall
     not materially deviate from established policies and practices concerning
     personnel, marketing, credit verification, subscriber disconnects,
     collections, agent program, roaming contracts, sales commissions, billings
     and minimum term for customer contracts, except as may be required by law,
     as may have previously been discussed by Buyer and Sellers or as otherwise
     agreed to by Buyer;
 
          (c) not enter into any contract to purchase, sell, mortgage, lease or
     otherwise encumber any of the Purchased Assets, except for the sale or
     rental of inventory or the sale of cellular telephone equipment, in each
     case in the ordinary course of business consistent with past practice;
 
          (d) not create or permit to be created any Lien on the Purchased
     Assets, except for Permitted Liens; and
 
          (e) not incur any material liabilities.
 
     5.07 Cooperation with Buyer.  Each Seller shall use its best efforts to
fulfill or obtain the fulfillment of the conditions set forth in Sections 8.01
and 8.02 of this Agreement and shall execute and deliver any and all additional
instruments of transfer and assignment reasonably necessary to consummate the
transactions contemplated hereby, whether before or after the Closing Date.
 
     5.08 Billing Assistance.  For a period of up to 90 days after the Closing,
or until such earlier date as Buyer shall specify, Northland will use its best
efforts to continue to bill customers of the System and to otherwise generally
assist Buyer in billing and collection procedures in connection with the System
Operations, and in connection therewith, Buyer shall provide Northland with
sufficient office space, facilities and access to the books and records of the
System, at no cost to Northland. Northland shall be compensated for such
services at its actual cost for billing each subscriber, as determined in good
faith by Northland. Northland shall bill in the same manner as prior to the
Closing Date except as required hereunder. Any monies received by Northland
after the Closing Date shall be for the benefit and account of Buyer and shall
be promptly remitted to Buyer.
 
                                       13
<PAGE>   17
 
                                   SECTION 6
 
                              ADDITIONAL COVENANTS
 
     6.01 Regulatory Approval.  As promptly as practicable following the
execution hereof by Buyer and each Seller, but in no event later than five (5)
business days hereafter, Sellers and Buyer shall prepare and file with any
required governmental authorities such applications as may be necessary to
transfer the Purchased Assets as contemplated by this Agreement. Sellers and
Buyer shall cooperate and use their best efforts to promptly obtain such
required regulatory approvals. All governmental fees charged in connection with
FCC or HSR Act filings necessary for the consummation of the transactions
contemplated hereby shall be paid by Buyer.
 
     6.02 Confidentiality.  Prior to the Closing Date and after any termination
of this Agreement, Buyer and its Affiliates will hold, and will use their best
efforts to cause their respective officers, directors, employees, accountants,
counsel, consultants, advisors and agents to hold, in confidence, unless
compelled to disclose by judicial or administrative process (and then only if
Sellers have notice of the proceeding) or by other requirements of law
(including without limitation the requirements of the Securities Act of 1933, as
amended, and the Securities Exchange Act of 1934, as amended), all confidential
documents and information concerning the System or the Sellers furnished to
Buyer or its Affiliates in connection with the transactions contemplated hereby,
except to the extent that such information can be shown to have been (i)
previously known on a nonconfidential basis by Buyer, (ii) in the public domain
through no fault of Buyer, or (iii) later lawfully acquired by Buyer from
sources other than any Seller; provided that Buyer may disclose such information
to its officers, directors, employees, accountants, counsel, consultants,
advisors and agents in connection with the transactions contemplated by this
Agreement so long as such Persons are informed by Buyer of the confidential
nature of such information and are directed by Buyer to treat such information
confidentially. The obligation of Buyer and its Affiliates to hold any such
information in confidence shall be satisfied if they exercise the same care with
respect to such information as they would take to preserve the confidentiality
of their own similar information. If this Agreement is terminated, Buyer and its
Affiliates will, and will use their best efforts to cause their respective
officers, directors, employees, accountants, counsel, consultants, advisors and
agents to, destroy or deliver to Northland, upon request, all documents and
other materials, and all copies thereof, obtained by Buyer or its Affiliates or
on their behalf from Sellers in connection with this Agreement that are subject
to such confidence.
 
     6.03 Buyer Cooperation with Sellers.  Buyer shall use its best efforts to
fulfill or obtain the fulfillment of the conditions set forth in Sections 8.01
and 8.03.
 
     6.04 Like-Kind Exchange.  At Sellers' request and at no cost to Buyer,
Buyer will agree to take all actions reasonably requested by Sellers in order to
effectuate all or any part of the transactions contemplated by this Agreement as
a like-kind exchange in accordance with Section 1031 of the Code and the rules
and regulations thereunder.
 
     6.05 Lien Releases.  On or prior to the Closing Date, Northland will
provide evidence reasonably satisfactory to Buyer that all Liens affecting the
assets, other than Permitted Liens, have been or as of the Closing Date will be
terminated, released or waived, as appropriate, or original executed instruments
effecting such terminations, releases or waivers will be provided by Sellers.
 
     6.06 Documents and Records.  On or prior to the Closing Date, Northland
will provide Buyer with all (i) existing blueprints, schematics, working
drawings, plans, specifications, projections, statistics, engineering records,
original plant records, system construction and as-built maps relating to the
System; (ii) customer lists, files and records used by Northland in the
operation of the System; and (iii) personnel files and records relating to the
employees of Northland that render services to the System. Delivery of the
foregoing shall be deemed made to the extent such lists, files and records are
then located at any of the offices included in the System.
 
                                       14
<PAGE>   18
 
     [6.07 Provision of NACN Services.
 
          (a) Sellers shall use their best efforts to assure that Buyer is
     permitted to assume, at least through December 31, 1996, Northland's right
     to access North American Cellular Network ("NACN") services, which rights
     currently exist by virtue of Northland's arrangement with Airtouch
     Communications, Inc.
 
          (b) In the event that Buyer does not continue to receive NACN's
     service under the arrangement currently utilized by Sellers, through at
     least December 31, 1996, due either to Buyer's electing not to continue to
     receive such service, or by virtue of such service not being available to
     Buyer, Northland shall provide to Buyer one-half of all costs necessary for
     Buyer to receive NACN's services in conjunction with, or through use of
     Motorola facilities, including any and all system and other upgrades that
     may be necessary; provided, that in no event shall the amount payable by
     Northland pursuant to this Section 6.07 exceed $40,000. Payment for such
     NACN services shall be deducted from any funds that would otherwise be due
     and owing to Northland from the Escrow Account set forth herein.]
 
                                   SECTION 7
 
                                  TAX MATTERS
 
     7.01 Tax Definitions.  The following terms, as used herein, have the
following meanings:
 
          "Code" means the Internal Revenue Code of 1986, as amended.
 
          "Post-Balance Sheet Tax Period" means any Tax period (or portion
     thereof) ending after the Balance Sheet Date.
 
          "Pre-Balance Sheet Tax Period" means any Tax period (or portion
     thereof) beginning after November 7, 1995 and ending on or before the close
     of business on the Balance Sheet Date.
 
          "Tax" means any net income, alternative or add-on minimum tax, gross
     income, gross receipts, sales, use, ad valorem, franchise, capital, paid-up
     capital, profits, greenmail, license, withholding, payroll, employment,
     excise, severance, stamp, occupation, premium, property, environmental or
     windfall profit tax, custom, duty or other tax, governmental fee or other
     like assessment or charge of any kind whatsoever, together with any
     interest or any penalty, addition to tax or additional amount imposed by
     any governmental authority (domestic or foreign) responsible for the
     imposition of any such tax.
 
     7.02 Tax Matters.  Each Seller hereby represents and warrants to each Buyer
that:
 
          (a) Northland has timely paid or will timely pay all Taxes, and all
     interest and penalties due thereon and payable by it for the Pre-Balance
     Sheet Tax Period which will have been required to be paid on or prior to
     the Closing Date, the non-payment of which would result in a Lien on any
     Purchased Asset, would otherwise adversely affect the System or the System
     Operations or would result in Buyer becoming liable or responsible
     therefor.
 
          (b) Northland has established, in accordance with generally accepted
     accounting principles applied on a basis consistent with that of preceding
     periods, adequate reserves for the payment of, and will timely pay all Tax
     liabilities, assessments, interest and penalties which arise from or with
     respect to the Purchased Assets, the System or the System Operations and
     are incurred in or attributable to the Pre-Balance Sheet Tax Period, the
     non-payment of which would result in a Lien on any Purchased Asset, would
     otherwise adversely affect the System or the System Operations or would
     result in Buyer becoming liable therefor.
 
     7.03 Tax Cooperation; Allocation of Taxes.  (a) Buyer and Sellers agree to
furnish or cause to be furnished to each other, upon request, as promptly as
practicable, such information and assistance relating to the Purchased Assets,
the System and the System Operations as is reasonably necessary for the filing
of all Tax returns, and making of any election related to Taxes, the preparation
for any audit by any taxing authority, and the prosecution or defense of any
claim, suit or proceeding relating to any Tax return. Sellers and Buyer shall
cooperate with each other in the conduct of any audit or other proceeding
related to Taxes involving the
 
                                       15
<PAGE>   19
 
System or the System Operations and each shall execute and deliver such powers
of attorney and other documents as are necessary to carry out the intent of this
paragraph (a) of Section 7.03.
 
     (b) All real property taxes, personal property taxes and similar ad valorem
obligations levied with respect to the Purchased Assets for a taxable period
which includes (but does not end on) the Balance Sheet Date (collectively, the
"Apportioned Obligations") shall be apportioned between Northland and Buyer as
of the Closing Date based on the number of days of such taxable period included
in the Pre-Balance Sheet Tax Period and the number of days of such taxable
period included in the Post-Balance Sheet Tax Period. Northland shall be liable
for the proportionate amount of such taxes that is attributable to the
Pre-Balance Sheet Tax Period, and Buyer shall be liable for the proportionate
amount of such taxes that is attributable to the Post-Balance Sheet Tax Period.
Within 90 days after the Balance Sheet Date, Northland and Buyer shall present a
statement to the others setting forth the amount of reimbursement to which each
is entitled under this Section 7.03(b) together with such supporting evidence as
is reasonably necessary to calculate the proration amount. The proration amount
shall be paid by the party owing it to the other within 10 days after delivery
of such statement. Thereafter, Northland shall notify Buyer upon receipt of any
bill for real or personal property taxes relating to the Purchased Assets, part
or all of which are attributable to the Post-Balance Sheet Tax Period, and shall
promptly deliver such bill to Buyer who shall pay the same to the appropriate
taxing authority, provided that if such bill covers the Pre-Balance Sheet Tax
Period, Northland shall also remit prior to the due date of assessment to Buyer
payment for the proportionate amount of such bill that is attributable to the
Pre-Balance Sheet Tax Period. In the event that either Northland or Buyer shall
thereafter make a payment for which it is entitled to reimbursement under this
Section 7.03(d), the other party shall make such reimbursement promptly but in
no event later than 30 days after the presentation of a statement setting forth
the amount of reimbursement to which the presenting party is entitled along with
such supporting evidence as is reasonably necessary to calculate the amount of
reimbursement. Any payment required under this Section and not made within 10
days of delivery of the statement shall bear interest at the rate per annum
determined, from time to time, under the provisions of Section 6621(a)(2) of the
Code for each day until paid.
 
     (c) Subject to Section 6.01, any transfer, documentary, sales, use or other
Taxes assessed upon or with respect to the transfer of the Purchased Assets to
Buyer and any recording or filing fees with respect thereto shall be the
responsibility of Northland.
 
                                   SECTION 8
 
                             CONDITIONS TO CLOSING
 
     8.01 Conditions to the Obligations of Each Party.  The obligations of Buyer
and Sellers to consummate the Closing are subject to the satisfaction of the
following conditions:
 
          (a) Any applicable waiting period under the HSR Act (including any
     extension thereof) relating to the transactions contemplated hereby shall
     have expired or been terminated.
 
          (b) No provision of applicable law or regulation and no judgment,
     injunction, order or decree shall prohibit the consummation of the Closing.
 
          (c) No proceeding challenging this Agreement or the transactions
     contemplated hereby or seeking to prohibit, alter, prevent or materially
     delay the Closing shall have been instituted by any Person before any
     court, arbitrator or governmental body, agency or official and be pending.
 
          (d) All actions by or in respect of or filings with any governmental
     body, agency, official or authority required to permit the consummation of
     the Closing have been taken.
 
     8.02 Conditions to Obligation of Buyer.  The obligation of Buyer to
consummate the Closing is subject to the following further conditions:
 
          (a) (i) Each Seller shall have performed in all material respects all
     of its obligations hereunder required to be performed by it on or prior to
     the Closing Date and (ii) the representations and warranties
 
                                       16
<PAGE>   20
 
     of each Seller contained in this Agreement and in any certificate or other
     writing delivered by either Seller pursuant hereto, disregarding all
     qualifications and exceptions contained therein relating to materiality or
     Material Adverse Effect, shall be true at and as of the Closing Date, as if
     made at and as of such date with only such exceptions as would not in the
     aggregate reasonably be expected to have a Material Adverse Effect.
 
          (b) Buyer shall have received a corporate law opinion of Vorys, Sater,
     Seymour and Pease, counsel to the Sellers, and a regulatory law opinion
     from FCC counsel for Sellers, each in form and substance reasonably
     satisfactory to Buyer.
 
          (c) There shall not have occurred any Material Adverse Effect.
 
          (d) No provision of applicable law or regulation and no judgment,
     injunction, order or decree shall restrain, prohibit or otherwise interfere
     with the effective operation or enjoyment by Buyer of all or any material
     portion of the Purchased Assets.
 
          (e) Northland shall have received all Required Consents, in each case
     in form and substance reasonably satisfactory to Buyer, and no Required
     Consent shall have been revoked.
 
          (f) Northland shall have delivered to Buyer:
 
             (i) a copy of the resolutions adopted by Northland's Board of
        Directors, certified as of the Closing Date by Northland's Secretary,
        approving the execution and delivery of the Acquisition Agreements and
        the performance of Northland's obligations hereunder and thereunder;
 
             (ii) the Sales Agreement, duly executed by Northland;
 
             (iii) the Non-Competition Agreement, duly executed by each Seller;
 
             (iv) a certificate, dated as of the Closing Date and executed by
        the President of Northland certifying that the conditions set forth in
        Sections 8.02(a), (c) and (e) have been satisfied; and
 
             (v) such other instruments of sale, assignment and transfer in form
        and substance reasonably satisfactory to Buyer and effective to transfer
        to Buyer, free and clear of all Liens other than Permitted Liens, sole
        ownership of the Purchased Assets and all other documentation relating
        to the Purchased Assets, the System or the System Operations which is
        owned by any Seller or in such Seller's possession on the Closing Date
        and which relate to or affect the period after Closing.
 
     Notwithstanding anything in this Agreement to the contrary, no condition to
Buyer's obligation to close shall be deemed to be unsatisfied by either (a) the
imposition of a condition in the FCC Final Order that relates to Buyer's
character or other qualifications of Buyer to own or operate the Purchased
Assets or the System or to be an FCC licensee, or (b) conditions to the FCC
consent or modifications to any governmental authorizations that are imposed on
an industry-wide basis.
 
     8.03 Conditions to Obligation of Sellers.  The obligation of Sellers to
consummate the Closing is subject to the satisfaction of the following further
conditions:
 
          (a) (i) Buyer shall have performed in all material respects all of its
     obligations hereunder required to be performed by it on or prior to the
     Closing Date and (ii) the representations and warranties of Buyer contained
     in this Agreement and in any certificate or other writing delivered by
     Buyer pursuant hereto shall be true at and as of the Closing Date, as if
     made at and as of such date.
 
          (b) Sellers shall have received an opinion of the counsel to Buyer
     reasonably satisfactory to Sellers, in form and substance reasonably
     satisfactory to Sellers.
 
          (c) Each Buyer shall have delivered to Sellers:
 
             (i) a copy of the resolutions adopted by Buyer's Board of
        Directors, certified as of the Closing Date by Buyer's Secretary,
        approving the execution and delivery of the Acquisition Agreements and
        the performance of Buyer's obligations hereunder and thereunder;
 
                                       17
<PAGE>   21
 
             (ii) a certificate, dated as of the Closing Date and executed by
        the President of Buyer certifying that the conditions set forth in
        Section 8.2(a) have been satisfied; and
 
             (iii) the Non-Competition Agreement, duly executed by Buyer.
 
                                   SECTION 9
 
                                    SURVIVAL
 
     9.01 Survival of Representations and Warranties.  The representations and
warranties of the parties hereto contained in this Agreement or in any
certificate or other writing delivered pursuant hereto or in connection herewith
shall survive the Closing until the first anniversary of the Closing Date or, in
the case of the representations and warranties contained in Section 3.13 or
Section 7, until expiration of the applicable statutory period of limitations
(giving effect to any waiver, mitigation or extension thereof), if later.
Notwithstanding the preceding sentence, any representation or warranty in
respect of which indemnity may be sought under this Agreement shall survive the
time at which it would otherwise terminate pursuant to the preceding sentence,
if notice of the inaccuracy thereof giving rise to such right to indemnity shall
have been given to the party against whom such indemnity may be sought prior to
such time.
 
     9.02 Survival of Covenants and Agreements.  The covenants and agreements
contained herein shall survive the execution, delivery and performance of this
Agreement for a period of one year after the Closing Date, except that covenants
and agreements as to delivery of good, and in the case of real estate,
marketable title to the Purchased Assets, free and clear of all Liens except
Permitted Liens, and as to cooperation with Buyer shall survive until the
expiration of the applicable statute of limitations. Notwithstanding the
preceding sentence, any covenant or agreement in respect of which an indemnity
may be sought under this Agreement shall survive the time at which is would
otherwise terminate pursuant to the preceding sentence, if notice of the breach
thereof giving rise to such right to indemnity shall have been given to the
party against whom such indemnity may be sought prior to such time.
 
                                   SECTION 10
 
                                INDEMNIFICATION
 
     10.01 Indemnification.  (a) Sellers hereby jointly and severally indemnify
Buyer and its Affiliates against and agree to hold each of them harmless from
any and all damage, loss, liability and expense (including, without limitation,
reasonable attorneys' fees and expenses in connection with any action, suit or
proceeding) (collectively, "Loss") incurred or suffered by such Buyer or any of
its Affiliates arising out of any misrepresentation or breach of warranty,
covenant or agreement made or to be performed by any Seller pursuant to this
Agreement.
 
     (b) Buyer hereby indemnifies each Seller and its Affiliates against and
agrees to hold each of them harmless from any and all Loss incurred or suffered
by any Seller or any of their Affiliates arising out of any misrepresentation or
breach of warranty, covenant or agreement made or to be performed by Buyer
pursuant to this Agreement.
 
     10.02 Procedures.  The party seeking indemnification under Section 10.01
(the "Indemnified Party") agrees to give prompt notice to the party against whom
indemnity is sought (the "Indemnifying Party") of the assertion of any claim, or
the commencement of any suit, action or proceeding in respect of which indemnity
may be sought under such Section. The Indemnifying Party may, and at the request
of the Indemnified Party shall, participate in and control the defense of any
such suit, action or proceeding at its own expense. The Indemnifying Party shall
not be liable under Section 10.01 for any settlement effected without its
consent of any claim, litigation or proceeding in respect of which indemnity may
be sought hereunder.
 
     (b) Sellers' obligation for any indemnifiable Loss shall, to the extent the
Escrow Agent holds cash sufficient to satisfy Sellers' obligations in respect
thereof, be satisfied pursuant to the procedures established in
 
                                       18
<PAGE>   22
 
the Escrow Agreement. To the extent the Escrow Agent does not hold sufficient
cash to satisfy Sellers' obligations, Sellers will remain liable for the
shortfall as provided herein.
 
                                   SECTION 11
 
                                  TERMINATION
 
     11.01 Termination.  (a) Notwithstanding anything in this Agreement to the
contrary, this Agreement may be terminated and the transactions contemplated
hereby abandoned at any time on or prior to the Closing:
 
           (i) By agreement of the parties in writing;
 
           (ii) By Buyer if any of the conditions set forth in Sections 8.01 and
     8.02 are not satisfied on the Closing Date;
 
          (iii) By Sellers if any of the conditions set forth in Sections 8.01
     and 8.03 are not satisfied on the Closing Date; or
 
           (iv) By any party if all governmental authorizations referred to in
     Section 3.03 and all Required Consents are not obtained within nine (9)
     months following the date hereof.
 
           (v) By either party, if the other party is in material breach or
     default of its respective covenants, agreements, or other obligations
     herein, or if any of its representations herein is not true and accurate in
     all material respects when made or when otherwise required by this
     Agreement to be true and accurate, so long as the terminating party is not
     in material breach or default of its respective covenants, agreement or
     other obligations hereunder; provided, however, that (A) the breaching
     party is given prompt written notice providing a reasonable detailed
     explanation of the facts and circumstances surrounding such breach, and (B)
     the breaching party fails to cure such breach to the reasonable
     satisfaction of the non-breaching party within thirty (30) days of
     receiving such notice of its breach or, if such breach cannot be cured, to
     agree to fairly compensate the non-breaching party for such breach to the
     reasonable satisfaction of the non-breaching party.
 
     (b) If this Agreement is terminated and the transactions contemplated
hereby are not concluded as described above, this Agreement will become void and
of no further force and effect. Notwithstanding any other provision of this
Agreement, the Sellers or Buyer, as the case may be, may waive in writing any
default or breach of any other party hereto and demand specific performance
hereunder; provided, that the party seeking specific performance has fully
complied with the terms of this Agreement.
 
                                   SECTION 12
                           [INTENTIONALLY LEFT BLANK]
 
                                   SECTION 13
                                 MISCELLANEOUS
 
     13.01 Expenses.  Regardless of whether or not the transactions contemplated
hereby are consummated, each Seller and Buyer will pay, except as otherwise
provided herein, its own expenses, income and other taxes, and costs (including,
without limitation, the fees, disbursements and expenses of their attorneys,
accountants and consultants) incurred by each of them in negotiating, preparing,
closing, and carrying out this Agreement, the transactions contemplated by this
Agreement. In the event litigation arises between the parties concerning this
Agreement, the prevailing party shall be entitled, in addition to any other
award or relief awarded, to reasonable attorneys' fees and costs and expenses of
litigation (not limited to taxable costs).
 
                                       19
<PAGE>   23
 
     13.02 Notices.  Notices hereunder will be effective upon receipt if
deposited in the official mail, postage pre-paid, certified mail return receipt
requested and addressed as follows or upon confirmation of delivery if sent by
telecopy as follows:
 
          Notices to Buyer:
 
          Mercury, Inc.
          CM Tower, Suite 1495
          One Lakeshore Drive
          Lake Charles, LA 70629
          Attn: Robert Piper
          Fax: (318) 439-0769
 
          With a copy to:
 
          Lukas, McGowan, Nace & Gutierrez
          1111 Nineteenth Street, NW
          Suite 1200
          Washington, D.C. 20036
          Attn: Thomas Gutierrez
          Fax: (202) 842-4485
 
          Notices to Northland:
 
          Northland Cellular Corporation
          45 Rockefeller Plaza
          New York, NY 10020
          Telecopy: (212) 245-3058
          Attn: Mr. Robert Price
 
          with a copy to:
 
          Vorys, Sater, Seymour and Pease
          52 East Gay Street
          Columbus, OH 43215
          Attn: Ronald A. Robins, Jr.
          Telecopy: (614) 464-6350
 
          Notices to PriCellular or Wireless:
 
          PriCellular Corporation or PriCellular Wireless Corporation
          45 Rockefeller Plaza
          New York, NY 10020
          Telecopy: (212) 245-3058
          Attn: Mr. Robert Price
 
          with a copy to:
 
          Vorys, Sater, Seymour and Pease
          52 East Gay Street
          Columbus, OH 43215
          Attn: Ronald A. Robins, Jr.
          Telecopy: (614) 464-6350
 
Any party may change the address to which notices are to be addressed by giving
the other party notice in the manner herein set forth.
 
     13.03 Governing Law.  The validity, interpretation, and performance of this
Agreement will be determined in accordance with the laws of the State of
Delaware.
 
     13.04 Specific Performance.  The parties acknowledge that their obligations
hereunder are unique, and that it would be extremely impracticable to measure
the resulting damages if any party should default in its
 
                                       20
<PAGE>   24
 
obligations under this Agreement. Accordingly, in the event of the failure by a
party to consummate the transactions contemplated hereby, which failure
constitutes a breach hereof by such party, the nondefaulting party may, in
addition to any other available rights or remedies, sue in equity for specific
performance and, in connection with any such suit, the parties each expressly
waive the defense therein that the plaintiff has an adequate remedy at law.
 
     13.05 Counterparts.  This Agreement may be executed in two or more
counterparts, each of which will be deemed an original, but all of which
together shall constitute but one and the same instrument.
 
     13.06 Headings.  The headings, subheadings, and captions in this Agreement
and in any exhibit hereto are for reference purposes only and are not intended
to affect the meaning or interpretation of this Agreement.
 
     13.07 Entire Agreement.  This Agreement and the Schedules and Exhibits here
to contain the entire agreement between the parties hereto with respect to their
subject matter and supersede all negotiations, prior discussions, agreements,
arrangements and understandings, written or oral, relating to the subject matter
of this Agreement and the Schedules and Exhibits hereto.
 
     13.08 Successors and Assigns.
 
          (a) This Agreement shall inure to the benefit of and be binding upon
     Sellers and Buyer and their respective successors and assigns. Nothing in
     this Agreement, express or implied, is intended to confer upon any other
     Person any rights or remedies under or by reason of this Agreement.
     Notwithstanding the foregoing, the rights and responsibilities of Sellers
     and Buyer under this Agreement may not be assigned (by operation of law or
     otherwise), except as otherwise provided by paragraph (b) below, without
     the prior written consent of the other party hereto which shall not be
     unreasonably withheld.
 
          (b) Buyer may assign its rights and obligations under this Agreement
     to an Affiliate without the prior written consent of Sellers if Buyer makes
     application with the FCC for a "minor amendment" or a pro forma assignment
     of the Licenses to such Affiliate and the assignment is approved by the FCC
     prior to the Closing Date; provided that no such assignment shall in any
     way operate to relieve the assigning party of its obligations under this
     Agreement, and provided further that the assigning party agrees to cause
     such Affiliate to specifically assume and perform the Assumed Liabilities
     and perform the other obligations hereunder, and shall be jointly and
     severally liable for any non-performance thereof.
 
     13.09 Invalidity of Any Provision.  In case any provision of this Agreement
not material to the benefits intended to be conferred hereby is held to be
invalid, illegal or unenforceable, the validity, legality and enforceability of
the remaining provisions will not in any way be affected or impaired thereby.
 
     13.10 Additional Actions and Documents.  Each of the parties hereto hereby
agrees to take or cause to be taken such further actions, to execute, deliver
and file or cause to be executed, delivered and filed such further documents and
instruments, and to obtain such consents, as may be necessary or as may be
reasonably requested in order to fully effectuate the purposes, terms and
conditions of this Agreement, whether before or after the Closing Date.
 
     13.11 Severability.  The invalidity or unenforceability of any particular
provision of the Agreement shall not affect the other provisions hereof, and
this Agreement shall be construed in all respects as if such invalid or
unenforceable provision were omitted.
 
     13.12 Employees.  Buyer has no obligation to employ any of the employees of
Northland. Northland shall not make any representations to the contrary to any
such employees, provided, however, Buyer intends and shall be permitted, to
interview or otherwise contact such employees regarding any future employment.
Northland shall use its best efforts to maintain staffing at current levels and
with existing employees through Closing except as previously disclosed by
Sellers and as otherwise agreed to by the parties.
 
     13.13 Bulk Transfers.  Buyer and Sellers agree to waive compliance with any
bulk transfer and bulk sales laws, and Sellers agree to indemnify Buyer from any
liability arising from such noncompliance.
 
                                       21
<PAGE>   25
 
     IN WITNESS WHEREOF, the parties hereto have caused this Agreement to be
duly executed by their respective authorized officers as of the day and year
first above written.
 
                                          NORTHLAND CELLULAR CORPORATION
 
                                          By: /s/
 
                                            ------------------------------------
                                            Name:
                                            Title:
 
                                          PRICELLULAR WIRELESS CORPORATION
 
                                          By: /s/
 
                                            ------------------------------------
                                            Name:
                                            Title:
 
                                          PRICELLULAR CORPORATION
 
                                          By: /s/
 
                                            ------------------------------------
                                            Name:
                                            Title:
 
                                          MERCURY, INC.
 
                                          By: /s/  WILLIAM L. HENNING, JR.
 
                                            ------------------------------------
                                            Name: William L. Henning, Jr.
                                            Title: President
 
                                       22

<PAGE>   1
 
                                                                    EXHIBIT 10.2
 
                          ASSET ACQUISITION AGREEMENT
 
                                     AMONG
 
             HORIZON CELLULAR TELEPHONE COMPANY OF MONONGALIA, L.P.
 
                     EASTERN WIRELESS CELLULAR CORPORATION
 
                                      AND
 
                            PRICELLULAR CORPORATION
 
                                  MAY 8, 1996
<PAGE>   2
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>        <C>                                                                             <C>
 1.  Certain Definitions; Purchase and Sale of Assets; Assumption of Liabilities......    1
           1.1 Certain Definitions....................................................    1
           1.2 Purchased Assets.......................................................    2
           1.3 Excluded Assets........................................................    3
           1.4 Assumption of Liabilities by Purchaser.................................    4
           1.5 Excluded Liabilities...................................................    4
           1.6 Assets Not Assignable..................................................    4
 2.  Escrow, Acquisition Price and Closing............................................    5
           2.1 Escrows................................................................    5
           2.2 Acquisition Price......................................................    5
           2.3 Manner of Payment......................................................    5
           2.4 Acquisition Price Adjustment...........................................    6
           2.5 Allocation of Acquisition Price........................................    7
           2.6 The Closing............................................................    7
           2.7 Rescission.............................................................    7
           2.8 Closing Costs; Transfer Taxes and Fees.................................    7
 3.  Representations and Warranties of Seller.........................................    8
           3.1 Organizational Status..................................................    8
           3.2 Qualification..........................................................    8
           3.3 Authorization; No Conflict.............................................    8
           3.4 Financial Statements...................................................    8
           3.5 Compliance with Laws...................................................    9
           3.6 Permits; FCC Licenses..................................................    9
           3.7 Litigation.............................................................    9
           3.8 Real Property..........................................................   10
           3.9 Personal Property Leases...............................................   10
          3.10 Contracts and Other Agreements.........................................   10
          3.11 Consents...............................................................   10
          3.12  Title; Condition......................................................   11
          3.13  No Material Adverse Change............................................   11
          3.14  Taxes.................................................................   11
          3.15  Environmental Matters.................................................   11
          3.16  ERISA; Employee Benefits..............................................   11
          3.17  Intellectual Property.................................................   12
          3.18  Representations Correct...............................................   12
          3.19  Inventories...........................................................   12
          3.20  Condition of Cellular Assets..........................................   12
 4.  Representations and Warranties of Purchaser and PriCellular......................   12
           4.1 Organizational Status..................................................   12
           4.2  Qualification.........................................................   12
           4.3 Authorization; No Conflict.............................................   12
           4.4 Compliance with Laws...................................................   13
           4.5 Litigation.............................................................   13
           4.6  Consents..............................................................   13
           4.7  FCC and PSC Matters...................................................   13
</TABLE>
 
                                        i
<PAGE>   3
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>        <C>                                                                             <C>
           4.8  Financial Ability to Close............................................   13
           4.9  Representations of PriCellular........................................   13
5.  Covenants of Seller, PriCellular and Purchaser....................................   14
           5.1  Continuance of Business...............................................   14
           5.2  Access to Information; Notice of Breach...............................   15
           5.3  Governmental Permits and Approvals; Consents..........................   15
           5.4  Employees; Employee Compensation......................................   15
           5.5  HSR Act...............................................................   15
           5.6  Regulatory Approvals..................................................   15
           5.7  Restrictions on Certain Actions.......................................   16
           5.8  Casualty or Condemnation..............................................   16
           5.9  Tax Cooperation; Allocation of Taxes..................................   16
          5.10  Environmental Audits..................................................   17
          5.11  Release of Liens......................................................   17
          5.12  Accounts Receivable...................................................   17
          5.13  Disclaimer of Other Representations and Warranties....................   18
          5.14  Guaranty by PriCellular of Purchaser's Obligations....................   18
          5.15  Excluded Leases.......................................................   18
 6.  Conditions Precedent to Purchaser's Obligations..................................   18
           6.1 Regulatory Approvals...................................................   19
           6.2  Premerger Notification Compliance.....................................   19
           6.3  Representations and Warranties on Closing Date........................   19
           6.4  Terms, Covenants and Conditions.......................................   19
           6.5  No Material Adverse Change............................................   19
           6.6  Absence of Litigation.................................................   19
           6.7  Absence of Restricted Interests.......................................   19
           6.8  Closing Deliveries....................................................   19
 7.  Conditions Precedent to Seller's Obligations.....................................   19
           7.1  Regulatory Approvals..................................................   19
           7.2  Premerger Notification Compliance.....................................   19
           7.3  Representations and Warranties on Closing Date........................   19
           7.4  Terms, Covenants and Conditions.......................................   20
           7.5  Absence of Litigation.................................................   20
           7.6  Closing Deliveries....................................................   20
 8.  Deliveries at the Closing........................................................   20
           8.1  Seller's Deliveries...................................................   20
           8.2  Purchaser's Deliveries................................................   20
 9.   Confidentiality.................................................................   21
10.   Survival of Representations and Warranties......................................   21
11.   Indemnification.................................................................   21
          11.1   Obligation to Indemnify by Seller....................................   21
          11.2   Obligation to Indemnify by Purchaser.................................   22
          11.3   Procedures for Claims Between the Parties............................   22
          11.4   Defense of Third-Party Actions.......................................   22
          11.5   Limitations..........................................................   23
</TABLE>
 
                                       ii
<PAGE>   4
 
<TABLE>
<CAPTION>
                                                                                        PAGE
                                                                                        ----
<S>       <C>                                                                              <C>
12.  Breaches and Defaults; Termination; Remedies.....................................   23
          12.1   Breaches and Defaults; Opportunity to Cure...........................   23
          12.2   Termination..........................................................   23
          12.3   Effect of Termination................................................   24
13.  Miscellaneous....................................................................   24
          13.1   Resolution of Disputes...............................................   24
          13.2   Expenses.............................................................   24
          13.3   Further Assurances...................................................   24
          13.4   Access to Records....................................................   25
          13.5   Indemnification of Brokerage.........................................   25
          13.6   Severability.........................................................   25
          13.7   Notices..............................................................   25
          13.8   Entire Agreement.....................................................   26
          13.9   Amendments and Waivers...............................................   26
          13.10  Governing Law........................................................   26
          13.11  Assignment; Binding Effect...........................................   26
          13.12  Beneficiaries of Agreement...........................................   27
          13.13  Counterparts; Facsimile Signatures...................................   27
          13.14  Exhibits and Schedules...............................................   27
          13.15  Computation of Days; Holidays........................................   27
          13.16  Headings.............................................................   27
          13.17  Limited Recourse.....................................................   27
</TABLE>
 
                                       iii
<PAGE>   5
 
                         LIST OF EXHIBITS AND SCHEDULES
 
<TABLE>
<S>          <C>                          <C>

                                          EXHIBITS
2.1          Form of Escrow Agreement
2.3(a)       Form of Instrument of Assumption
8.1(b)(i)    Form of Opinion of Seller's Corporate Counsel
8.1(b)(ii)   Form of Opinion of Seller's FCC Counsel
8.2(f)       Form of Opinion of Purchaser's Counsel
                                          SCHEDULES
1.1(m)       Certain Permitted Encumbrances
1.2          Purchased Assets
1.2(e)       Excluded Leases
1.2(g)       Prepaid Expenses
1.2(i)       Excluded Contracts
1.3(h)       Certain Affiliate Assets Not Used Exclusively for the Systems
1.3(i)       Other Excluded Assets
1.4          Assumed Liabilities
2.3(c)       Capital Expenditures
2.4(a)(ii)   Targeted Subscribers
3.4          Unaudited Financial Statements
3.6(b)       FCC Licenses
3.6(c)       PSC Licenses
3.8(b)       Real Property Leases
3.9          Material Personal Property Leases
3.10         Material Contracts
3.11         Seller's Material Consents
3.14         Taxes
3.16         Employee Benefit Plans
4.6          Purchaser's Consents
</TABLE>
 
                                       iv
<PAGE>   6
 
                          ASSET ACQUISITION AGREEMENT
 
     THIS ASSET ACQUISITION AGREEMENT (this "Agreement") is made as of May 8,
1996 among HORIZON CELLULAR TELEPHONE COMPANY OF MONONGALIA, L.P., a Delaware
limited partnership ("Seller"), PRICELLULAR CORPORATION, a Delaware corporation
("PriCellular"), and EASTERN WIRELESS CELLULAR CORPORATION, a Delaware
corporation and wholly-owned subsidiary of PriCellular ("Purchaser").
 
                                   WITNESSETH
 
     WHEREAS, Seller is the sole holder of certain licenses, including the
cellular licenses granted by the Federal Communications Commission (the "FCC")
for the West Virginia Non-Wireline Cellular Rural Service Area No. 3 ("RSA");
 
     WHEREAS, Seller is the owner and operator of the cellular telephone
communication system in the RSA (the "System") and, in connection therewith, is
engaged in the business of marketing, selling and providing cellular telephone
service in the RSA (the "Business");
 
     WHEREAS, Seller desires to sell to Purchaser, and Purchaser desires to
acquire from Seller, all of the Purchased Assets (as hereinafter defined) in
accordance with the terms and conditions hereinafter set forth; and
 
     WHEREAS, the parties acknowledge that the terms and conditions set forth in
this Agreement and the performance by the parties of their respective
obligations hereunder are subject to and are intended to be in compliance with
all FCC and other state and local governmental rules and regulations governing
the transactions contemplated by this Agreement.
 
     NOW, THEREFORE, in consideration of the foregoing premises and the mutual
covenants and agreements contained herein, the parties hereto, intending to be
legally bound hereby, agree as follows:
 
     1. Certain Definitions; Purchase and Sale of Assets; Assumption of
Liabilities.
 
          1.1 Certain Definitions.  As used in this Agreement, the following
     terms have the following meanings unless the context otherwise requires:
 
             (a) "affiliate", with respect to any person, means any other person
        controlling, controlled by or under common control with such person. For
        the purposes of this definition, "control" when used with respect to any
        person means the possession, directly or indirectly, of the power to
        direct or cause the direction of the management and policies of such
        person whether through the ownership of voting securities, by contract
        or otherwise; and the terms "controlling" and "controlled" have meanings
        correlative to the foregoing.
 
             (b) "business day" means any day other than a Saturday, Sunday,
        legal holiday in the Commonwealth of Pennsylvania or the State of New
        York or other day of the year on which banks are authorized or required
        by law to close.
 
             (c) "Environmental Laws" means any and all federal, state, local
        and foreign statutes, laws, judicial decisions, regulations, ordinances,
        rules, judgments, orders, decrees, codes, plans, injunctions, permits,
        concessions, grants, franchises, licenses, agreements and governmental
        restrictions, whether now or hereafter in effect, relating to the
        environment, the effect of the environment on human health or to
        emissions, discharges or releases of pollutants, contaminants, petroleum
        or petroleum products, chemicals or industrial, toxic, radioactive or
        hazardous substances or wastes into the environment including without
        limitation ambient air, surface water, ground water, or land, or
        otherwise relating to the manufacture, processing, distribution, use,
        treatment, storage, disposal, transport or handling of pollutants,
        contaminants, petroleum or petroleum products, chemicals or industrial,
        toxic, radioactive or hazardous substances or wastes or the clean-up or
        other remediation thereof.
<PAGE>   7
 
             (d) "Environmental Liabilities" means any and all liabilities of or
        relating to Seller or any of its affiliates (including any entity which
        is, in whole or in part, a predecessor of Seller or any such affiliate)
        or arising in connection with or in any way relating to the System, the
        Purchased Assets or activities or operations occurring or conducted at
        any real property constituting part of the Purchased Assets (including,
        without limitation, offsite disposal), whether vested or unvested,
        contingent or fixed, actual or potential, known or unknown, which (i)
        arise under or relate to Environmental Laws and (ii) relate to actions
        occurring or conditions existing on or prior to the Closing Date.
 
             (e) "Executive Officers" shall mean Messrs. Michael E. Kalogris,
        Steven R. Skinner, Bruce M. Hernandez, J. C. Calhoun and Robin Barnett.
 
             (f) "GAAP" means United States generally accepted accounting
        principles as in effect from time to time, applied on a basis consistent
        with the most recent financial statements of Seller.
 
             (g) "governmental or regulatory body" means any government or
        political subdivision thereof, whether federal, state, local or foreign,
        or any agency or instrumentality of any such government or political
        subdivision.
 
             (h) "herein", "hereby", "hereunder", "hereof" or other equivalent
        words refer to this Agreement and not solely to the particular section
        or portion of this Agreement in which any such word is used.
 
             (i) "includes", "including" or other equivalent words mean
        "including, without limitation".
 
             (j) "lien or other encumbrance" means any lien, pledge, mortgage,
        security interest, claim, lease, charge, option, right of first refusal,
        easement, servitude, transfer restriction under any stockholder or
        similar agreement, encumbrance or any other restriction or limitation
        whatsoever.
 
             (k) "Material Adverse Change" means a material adverse change in
        the Purchased Assets or in the Business, condition (financial or
        otherwise) or results of operations of the System, taken as a whole,
        excluding any such material adverse change resulting solely from
        changes, developments or circumstances that adversely affect the
        cellular telephone or telecommunications industry generally.
 
             (l) "Material Adverse Effect" means an effect that would result in
        a Material Adverse Change.
 
             (m) "Permitted Encumbrances" means any lien or other encumbrance
        set forth on Schedule 1.1(m).
 
             (n) "person" means any individual, corporation, limited liability
        company, partnership, limited liability partnership, firm, joint
        venture, association, joint-stock company, trust, unincorporated
        organization, governmental or regulatory body or other entity.
 
             (o) "to Seller's knowledge" or any similar phrase means the actual
        knowledge of one of the Executive Officers after due inquiry.
 
          1.2 Purchased Assets.  On the terms and subject to the conditions
     contained in this Agreement, Seller agrees to sell, assign, transfer and
     deliver to Purchaser all of the right, title and interest of Seller in or
     to all of the assets, properties and business, of every kind and
     description (other than the Excluded Assets), wherever located, real,
     personal or mixed, tangible or intangible, now owned or held by Seller or
     hereafter acquired by Seller on or prior to the Closing Date and used in
     connection with the System or the Business, including all assets shown on
     Schedule 1.2 as owned by Seller and the following assets in existence as of
     the Closing Date (as hereinafter defined) (collectively referred to herein
     as the "Purchased Assets"):
 
             (a) all negotiable instruments or other instruments and chattel
        paper generated in the conduct of the Business;
 
             (b) all new inventory in original packaging, including cellular
        mobile telephones and related accessories (collectively, the
        "Inventory");
 
                                        2
<PAGE>   8
 
             (c) all furniture, fixtures, transmitters, switching and receiving
        equipment, cellular systems and other equipment and machinery, cellular
        switches, cell site equipment, electrical power units, antennas,
        transmission lines, microwave equipment, test equipment, tools,
        vehicles, office equipment, computers, improvements, parts and other
        tangible personal property other than Inventory, whether or not
        obsolete;
 
             (d) all those certain lots and pieces of ground now owned by Seller
        or acquired hereafter by Seller on or prior to the Closing Date together
        with the buildings, structures and improvements erected thereon, and
        together with all easements, rights and privileges appurtenant thereto
        (the "Owned Real Property");
 
             (e) except as set forth on Schedule 1.2(e), all leasehold interests
        created by all leases of personal property (the "Personal Property
        Leases") or real property (the "Real Property Leases") under which
        Seller is a lessee or lessor or under which Seller becomes a lessee or
        lessor hereafter on or prior to the Closing Date;
 
             (f) all of Seller's interest in all buildings, towers, facilities
        and other structures and improvements located on the Owned Real Property
        and the real property subject to a Real Property Lease (the "Leased Real
        Property", and together with the Owned Real Property, the "Real
        Property"), together with Seller's interest in all fixtures,
        furnishings, installations, machinery, equipment and appliances used in
        connection with the operation, maintenance or occupancy of the Real
        Property and Seller's interest in all leasehold improvements;
 
             (g) all prepaid expenses set forth on Schedule 1.2(g);
 
             (h) all licenses, permits, franchises, registrations, certificates
        of public convenience and necessity, approvals and operating rights to
        the extent transferable under applicable law or with any required
        consent relating to the Business, including all licenses, permits and
        authorizations issued by the FCC (the "FCC Licenses") and the West
        Virginia Public Service Commission ("PSC") (the "PSC Licenses") and
        pending applications with the FCC and PSC, any interim operating
        authority, or other regulatory authority, in connection with the
        Business and the construction and operation of the System, and all
        planning, zoning, building, environmental, occupancy and other permits
        and licenses used in connection with the System (collectively, and
        including the FCC Licenses and the PSC Licenses, the "Permits");
 
             (i) except as set forth on Schedule 1.2(i), all rights of Seller
        under all contracts, agreements, commitments, sales and purchase orders
        and other instruments relating to the Business (collectively, and
        including the Personal Property Leases and the Real Property Leases, the
        "Contracts");
 
             (j) originals or copies (at the option and expense of Seller) of
        all books and records, including manuals, files, tax returns and
        operating data relating to the Business or the Purchased Assets; and
 
             (k) all intangibles, including all rights to the "MOUNTAINEER
        MOBILE" trade name.
 
          1.3 Excluded Assets.  Notwithstanding anything to the contrary
     contained herein or otherwise, the Purchased Assets do not include the
     following:
 
             (a) all cash on hand and in financial institutions, cash
        equivalents, marketable securities and bonds ("Cash and Cash
        Equivalents");
 
             (b) all accounts receivable billed and unbilled;
 
             (c) all federal, state and local income and franchise tax credits
        and tax refund claims;
 
             (d) partnership record books and tax returns of Seller;
 
             (e) any insurance policies maintained by Seller with respect to the
        Business;
 
                                        3
<PAGE>   9
 
             (f) all claims, causes of action and rights of recovery arising out
        of, or relating to, events or occurrences prior to the Closing Date
        relating to the System or the Business, whether asserted or commenced
        before, on or after the Closing Date;
 
             (g) Seller's rights under this Agreement;
 
             (h) those assets set forth on Schedule 1.3(h), which assets are
        used by affiliates of Seller and do not relate to the operation of the
        System;
 
             (i) obligations of any of Seller's affiliates to Seller;
 
             (j) all inventory other than the Inventory;
 
             (k) all prepaid expenses not set forth on Schedule 1.2(g); and
 
             (l) the personal effects, memorabilia and other assets described on
        Schedule 1.3(i).
 
          1.4 Assumption of Liabilities by Purchaser.  On the Closing Date,
     Purchaser shall assume and agree to discharge and perform, as and when due,
     the liabilities and obligations of Seller set forth on Schedule 1.4 (which
     shall be prepared by Purchaser), except for the Excluded Liabilities (as
     hereinafter defined) (collectively the "Assumed Liabilities").
 
          1.5 Excluded Liabilities.  Purchaser is assuming only the Assumed
     Liabilities and is not assuming any other liability or obligation of Seller
     of whatever nature whether presently in existence or arising hereafter. All
     such other liabilities and obligations shall be retained by and remain
     obligations and liabilities of Seller (all such liabilities and obligations
     not being assumed herein referred to as the "Excluded Liabilities"), and,
     notwithstanding anything to the contrary in this Agreement, none of the
     following shall be Assumed Liabilities for the purposes of this Agreement:
 
             (a) any obligations of Seller to any of Seller's affiliates;
 
             (b) any liabilities for legal, accounting and audit fees and any
        other expenses incurred by Seller in connection with the preparation of,
        negotiation of, and performance under, this Agreement (and the
        transactions and other agreements contemplated hereby);
 
             (c) any obligation or liability for Tax arising from or with
        respect to the Purchased Assets, the System or the Business incurred or
        attributable to any period prior to (or prior to and including) the
        Closing Date;
 
             (d) any liabilities of Seller to pay severance benefits, if any, to
        any employees of Seller whose employment is terminated by Seller prior
        to or in connection with the sale of the Business or otherwise relating
        to employee benefits or compensation arrangements existing on or prior
        to the Closing Date;
 
             (e) any liabilities of Seller as a borrower under any loan
        agreements, subordinated debt agreements or other credit facilities;
 
             (f) any liabilities or obligations relating to any asset that is
        not a Purchased Asset; and
 
             (g) any Environmental Liability.
 
          1.6 Assets Not Assignable.  To the extent that any interest in the
     Contracts, Permits or other Purchased Assets is not capable of being
     assigned, transferred or conveyed without the consent, waiver or
     authorization of a third person (including a governmental or regulatory
     body), or if such assignment, transfer or conveyance or attempted
     assignment, transfer or conveyance would constitute a breach of any of the
     Contracts, Permits or other Purchased Assets, or a violation of any law,
     statute, decree, rule, regulation or other governmental edict or is not
     immediately practicable, this Agreement shall not constitute an assignment,
     transfer or conveyance of such interest, or an attempted assignment,
     transfer or conveyance of such interest (any such interest being referred
     to herein as a "Restricted Interest"). Anything in this Agreement to the
     contrary notwithstanding, Seller shall not be obligated to transfer to
 
                                        4
<PAGE>   10
 
     Purchaser any Restricted Interest without first having obtained the
     required consent, waiver or authorization necessary for such transfer.
 
     2. Escrow, Acquisition Price and Closing.
 
        2.1 Escrows.
 
             (a) Concurrently with the execution of this Agreement, Purchaser
        has delivered to CoreStates Bank, N.A., Philadelphia, Pennsylvania, as
        escrow agent (the "Escrow Agent"), the amount of One Million Seven
        Hundred Fifty Thousand Dollars ($1,750,000), which amount (including,
        unless otherwise stated herein, any interest earned on such sum
        thereafter, the "Escrow Amount") shall be held by the Escrow Agent
        pursuant to the terms of a certain escrow agreement of even date
        herewith (the "Escrow Agreement") in the form of Exhibit 2.1. In the
        event of a termination of this Agreement by Seller in accordance with
        the terms of Section 12.2(c)(ii), Seller shall be entitled to retain the
        entire Escrow Amount.
 
             (b) As security for the indemnification covenants of Seller
        contained in this Agreement, Four Million Dollars ($4,000,000)
        (including, unless otherwise stated herein, any interest earned thereon,
        the "Indemnification Escrow") shall be held and released by the Escrow
        Agent pursuant to the terms of the Escrow Agreement. The Indemnification
        Escrow shall be funded at the Closing, as set forth in Section 2.3(b),
        through the retention of the Escrow Amount (excluding interest thereon)
        by the Escrow Agent and, as set forth in Section 2.3(d), by the delivery
        by the Purchaser to the Escrow Agent of $2,250,000 of the Preliminary
        Acquisition Price. Purchaser shall be entitled to draw upon the
        Indemnification Escrow for payment of all indemnification claims made by
        Purchaser to the extent, but only to the extent, provided in the Escrow
        Agreement. Notwithstanding anything to the contrary contained herein or
        in the Escrow Agreement, the Indemnification Escrow shall constitute
        Purchaser's sole recourse for recovery of Seller's indemnification
        covenants contained in this Agreement.
 
          2.2 Acquisition Price.  The aggregate acquisition price for the
     Purchased Assets shall be Thirty-Five Million Dollars ($35,000,000) (the
     "Preliminary Acquisition Price"), subject to adjustment as provided herein
     (as so adjusted, the "Acquisition Price").
 
          2.3 Manner of Payment.  Subject to adjustment as provided in this
     Agreement, at Closing:
 
             (a) Purchaser shall assume the Assumed Liabilities by written
        instrument of assumption in the form of Exhibit 2.3(a) (the "Instrument
        of Assumption");
 
             (b) Purchaser and Seller shall provide joint written instructions
        to Escrow Agent (the "Escrow Agent Instructions") instructing Escrow
        Agent to retain $1,750,000 of the Escrow Amount as a portion of the
        Indemnification Escrow and to deliver the balance thereof (i.e., the
        interest earned thereon) to Purchaser;
 
             (c) Purchaser shall pay to Seller (or to any other person as Seller
        may direct in writing) by wire transfer of immediately available funds
        to such banks and accounts thereat as shall be specified in writing by
        Seller, the following:
 
                (i) the Preliminary Acquisition Price; minus
 
                (ii) Four Million Dollars ($4,000,000); minus
 
                (iii) the amount of Seller's budgeted capital expenditures as
           set forth on Schedule 2.3(c) (the "Budgeted Capital Expenditures");
           plus
 
                (iv) an amount equal to the sum of (A) the Budgeted Capital
           Expenditures actually paid by Seller prior to the Closing Date;
           provided that to the extent the amount actually paid by Seller with
           respect to any of the Budgeted Capital Expenditures is less than the
           amount so budgeted, such difference will be credited to Seller and
           (B) any other capital expenditures that are made by Seller with the
           prior consent of the Purchaser; plus
 
                                        5
<PAGE>   11
 
                (v) the amount obtained (the "Accretion Factor Payment") by
           multiplying (A) the Preliminary Acquisition Price times (B) seven
           percent (7%) times (C) the number of days elapsed between receipt of
           the Effective Orders (as defined in Section 5.6(b)) and the earlier
           to occur of (x) the date on which Purchaser delivers written notice
           to Seller that it is waiving the condition that the Regulatory
           Approvals shall have become Final Orders, as permitted by Section
           5.6(b) and (y) the Closing Date, divided by 365; plus or minus
 
                (vi) the Initial Adjustments Amount (as hereinafter defined), as
           the case may be; and
 
             (d) Purchaser shall deliver to the Escrow Agent Two Million Two
        Hundred Fifty Thousand Dollars ($2,250,000) by wire transfer of
        immediately available funds, which amount represents a portion of the
        Indemnification Escrow.
 
          2.4 Acquisition Price Adjustment.
 
             (a) The Preliminary Acquisition Price shall be increased or
        decreased (the "Acquisition Price Adjustment") on a dollar-for-dollar
        basis for the cumulative net adjustment required by the following: (i)
        the Preliminary Acquisition Price shall be adjusted by dollar amount
        (positive or negative) of the Net Working Capital of Seller on the
        Closing Date. As used herein, the term "Net Working Capital" shall mean
        Seller's current assets (other than Cash and Cash Equivalents and
        Accounts Receivable) minus current liabilities (other than Excluded
        Liabilities), as such amounts are reflected on the Closing Date Balance
        Sheet (as hereinafter defined); and (ii) if at Closing the number of
        actual ending subscribers (excluding demos, loaners and employee
        accounts) for the System on the last day of the month prior to Closing
        ("Actual Subscriber Number") is less than the minimum ending number of
        subscribers for the System as of the month prior to Closing (as
        reflected on Schedule 2.4(a)(ii) (the "Minimum Subscriber Number"), then
        there shall be deducted from the Preliminary Acquisition Price an amount
        equal to $300 times the difference between the budgeted number of
        subscribers for the System as of the month prior to Closing (the
        "Budgeted Subscriber Number") and the Actual Subscriber Number. If at
        Closing the Actual Subscriber Number is greater than the maximum ending
        number of subscribers for the System as of the month prior to Closing
        (as reflected on Schedule 2.4(a)(ii) (the "Maximum Subscriber Number"),
        then there shall be added to the Preliminary Acquisition Price an amount
        equal to $300 times the difference between the Maximum Subscriber Number
        and the Actual Subscriber Number.
 
             (b) The initial adjustments to the Preliminary Acquisition Price
        will be made at the Closing based upon a good faith estimate by Seller
        of the dollar amounts of such adjustment (the "Initial Adjustments
        Amount") based upon an unaudited balance sheet to be prepared by Seller
        as of the end of the month immediately preceding the Closing Date, such
        estimate to be delivered by Seller to Purchaser at least three (3)
        business days prior to Closing along with such balance sheet.
 
             (c) As promptly as practicable after the Closing Date (but in no
        event later than ninety (90) days thereafter) Seller shall prepare and
        deliver to Purchaser for its review and comment (i) a balance sheet
        dated as of the close of business on the Closing Date (the "Closing Date
        Balance Sheet") and (ii) an accompanying closing statement (the "Closing
        Statement") reasonably detailing as of the close of business on the
        Closing Date Seller's determination of each element of the Acquisition
        Price Adjustment. The Closing Date Balance Sheet shall fairly present
        the financial position of the Seller as at the close of business on the
        Closing Date in accordance with GAAP (except for the omission of certain
        footnotes and other presentation items required by GAAP with respect to
        such financial statements). If Purchaser objects to any amounts
        reflected on the Closing Date Balance Sheet or the Closing Statement,
        Purchaser must, within thirty (30) days after Purchaser's receipt of the
        Closing Date Balance Sheet and Closing Statement, give written notice
        (the "Notice") to Seller specifying in reasonable detail its objections,
        or Seller's determination of the Acquisition Price Adjustment shall be
        final, binding and conclusive on the parties. With respect to any
        disputed amounts, the parties shall meet in person and negotiate in good
        faith during the thirty (30) day period (the "Resolution Period") after
        the date of Seller's receipt of the Notice to resolve any such disputes.
        If the parties are unable to resolve all such disputes within the
        Resolution
 
                                        6
<PAGE>   12
 
        Period, then within five (5) business days after the expiration of the
        Resolution Period, all disputes shall be submitted to Arthur Anderson &
        Co. or, if such firm is unavailable or unwilling to resolve such
        disputes, to another nationally recognized accounting firm mutually
        acceptable to Purchaser and Seller (the "Independent Accountant") who
        shall be engaged to provide a final and conclusive resolution of all
        unresolved disputes within forty-five (45) days after such engagement.
        The determination of the Independent Accountant shall be final, binding
        and conclusive on the parties hereto, and the fees and expenses of the
        Independent Accountant shall be borne by the party who, in the
        Independent Accountant's determination, submitted a disputed amount that
        differs more significantly from the amount finally determined by the
        Independent Accountant. From and after the Closing Date, Purchaser will
        provide Seller with access to the books, records and personnel of
        Purchaser that Seller reasonably requests.
 
             (d) If the Acquisition Price Adjustment (as finally determined in
        accordance with the provisions set forth above) less the Initial
        Adjustments Amount is a positive (negative) amount, then, within five
        (5) business days after such final determination, Purchaser (Seller)
        shall pay to Seller (Purchaser) such amount in immediately available
        funds.
 
          2.5 Allocation of Acquisition Price.  On the Closing Date, Purchaser
     and Seller shall mutually agree in writing upon the allocation of the
     Acquisition Price among the Purchased Assets. Such allocation shall be
     adjusted as necessary in connection with the final determination of the
     Acquisition Price Adjustment. The parties agree that such allocation shall
     be made based upon the relative fair market values of the Purchased Assets
     as of the Closing Date conforming with the requirements of Section 1060 of
     the Internal Revenue Code of 1986, as amended. The parties will agree as to
     the fair market value of the tangible personal property of Seller to be
     transferred to Purchaser on the Closing Date. The parties agree to file
     with their respective federal income tax returns for the tax year in which
     the Closing occurs IRS Form 8594 containing the information agreed upon by
     the parties pursuant to this Section 2.5. Seller and Purchaser agree not to
     assert for income tax purposes (including in connection with any tax
     return, tax audit or similar proceeding) any allocation of the Acquisition
     Price that differs from that determined pursuant to this section and
     contained in IRS Form 8594.
 
          2.6 The Closing.  Unless this Agreement shall have been earlier
     terminated in accordance with the terms hereof, the transactions
     contemplated by this Agreement shall be consummated (the "Closing") at the
     offices of Kleinbard, Bell & Brecker, 1900 Market Street, Philadelphia,
     Pennsylvania 19103, on the tenth (10th) business day after receipt of the
     Regulatory Approvals (as hereinafter defined) in accordance with Section
     5.6, or at such other place or on such other date as Purchaser and Seller
     may agree in writing. The date on which the Closing shall occur is referred
     to in this Agreement as the "Closing Date". The Closing shall be deemed to
     have occurred as of 11:59 p.m. on the Closing Date.
 
          2.7 Rescission.  In the event that the transactions contemplated
     hereby are consummated prior to the receipt of the Final Orders and an
     initial FCC approval is subsequently withdrawn and if at such time or
     thereafter the parties are legally obligated to rescind, the parties shall
     rescind the transaction in a manner that puts each party in the position it
     would have been as of the Closing Date, had the transactions contemplated
     hereby not been consummated. Purchaser further covenants and agrees that in
     the event of a rescission pursuant to this Section 2.7, Purchaser will
     transfer, assign and deliver the Purchased Assets to Seller in
     substantially the same condition as the Purchased Assets existed on the
     Balance Sheet Date, except for (i) ordinary wear and tear, (ii) Purchased
     Assets sold, transferred or otherwise disposed of in the ordinary course of
     business and (iii) changes in any Purchased Assets (including the loss or
     destruction thereof) after the Balance Sheet Date to the extent such
     changes are not due to the acts or omissions of Purchaser or would have
     occurred absent the consummation of the transactions contemplated hereby;
     provided, that in the event of the loss or destruction of any Purchased
     Assets, Purchaser shall deliver to Seller all insurance proceeds, if any,
     Purchaser receives with respect thereto.
 
          2.8 Closing Costs; Transfer Taxes and Fees.  Seller and Purchaser
     shall be equally responsible for (i) any documentary and transfer taxes and
     any sales, use or other taxes imposed by reason of the
 
                                        7
<PAGE>   13
 
     transfers of Purchased Assets provided hereunder and any deficiency,
     interest or penalty asserted with respect thereto; (ii) any fees and costs
     of recording or filing all applicable conveyancing instruments described in
     Section 8.1(a) or otherwise; (iii) all costs of applying for new Permits
     and obtaining the transfer of existing Permits that may be lawfully
     transferred; (iv) the filing fee required under the HSR Act (as hereinafter
     defined) and (v) the costs and expenses of the environmental audits that
     are conducted pursuant to Section 5.10.
 
          3. Representations and Warranties of Seller.  Seller represents and
     warrants to Purchaser that:
 
             3.1 Organizational Status.  Seller is a limited partnership duly
        organized, validly existing and in good standing under the laws of the
        State of Delaware. Seller has all requisite partnership power and
        authority to own, lease and operate its assets, properties, and its
        Business, and to carry on its Business as now being conducted.
 
             3.2 Qualification.  Seller is duly qualified to do business and is
        in good standing as a foreign partnership in all jurisdictions where
        such qualification is required except for those jurisdictions where the
        failure to be so qualified would not reasonably be expected to have a
        Material Adverse Effect.
 
             3.3 Authorization; No Conflict.  Seller has the full legal right
        and all partnership power and authority required to enter into, execute
        and deliver this Agreement and the documents and other agreements
        required to be executed and delivered hereunder and to perform fully its
        obligations hereunder and thereunder. The execution, delivery and
        performance of this Agreement by Seller has been duly authorized by all
        necessary partnership action on the part of Seller. This Agreement has
        been duly executed and delivered and constitutes, and each of the other
        agreements and documents to be delivered by Seller hereunder when
        executed and delivered by Seller will constitute, the valid and binding
        obligation of Seller, enforceable in accordance with their respective
        terms, subject to bankruptcy, insolvency, reorganization, moratorium or
        similar laws now or hereafter in effect affecting creditors' rights
        generally. The execution, delivery and performance of this Agreement and
        the documents and other agreements to be delivered hereunder by Seller
        and the consummation of the transactions contemplated hereby and thereby
        by Seller will not (i) violate any provision of Seller's certificate of
        limited partnership or partnership agreement, (ii) violate, conflict
        with or result in the breach of any of the terms of result in a
        modification of the effect of otherwise give any other contracting party
        the right to terminate, or constitute (or with notice or lapse of time
        or both constitute) a default under, any contract to which Seller is a
        party or by or to which it or any of its assets or properties may be
        bound or subject, excluding in any case such violations, conflicts,
        breaches or defaults that would not individually or in the aggregate
        reasonably be expected to have a Material Adverse Effect, (iii) violate
        any order, judgment, injunction, award or decree of any court,
        arbitrator or governmental or regulatory body by which Seller, or the
        assets, properties or Business of Seller are bound, (iv) violate any
        statute, law or regulation, excluding in any case such violations that
        individually or in the aggregate would not reasonably be expected to
        have a Material Adverse Effect, or (v) violate or cause any revocation
        of or limitation on any Permit the violation, revocation or limitation
        of which could reasonably be expected to have a Material Adverse Effect.
 
             3.4 Financial Statements.  Seller has delivered to Purchaser copies
        of the audited annual financial statements of Horizon Cellular Telephone
        Company, L.P. ("Horizon") as of December 31, 1995, 1994 and 1993 and for
        the years then ended (collectively, the "Financial Statements"). The
        Financial Statements (i) are true and correct in all material respects,
        (ii) fairly present the financial condition of Horizon as of such dates
        and the results of its operations and changes in its cash flows for the
        periods covered thereby, and (iii) were prepared in accordance with
        GAAP. Seller has also delivered to Purchaser copies of Seller's
        unaudited financial statements as of March 31, 1996 (the "Balance Sheet
        Date") and for the period then ended (the "Unaudited Financial
        Statements"). The Unaudited Financial Statements (i) are true and
        correct in all material respects, (ii) fairly present the financial
        condition of Seller as of such date and the results of its operations
        for the period covered thereby, and (iii) were prepared in accordance
        with GAAP (subject to year-end adjust-
 
                                        8
<PAGE>   14
 
        ments and except for the omission of certain footnotes and other
        presentation items required by GAAP with respect to audited financial
        statements).
 
          3.5 Compliance with Laws.  Seller is in, and has operated in,
     compliance in all material respects with all applicable federal (including
     the Communications Act of 1934, as amended, and the rules, regulations,
     orders, policies and procedures of the FCC promulgated thereunder (the
     "Communications Act")), state and local laws, regulations and ordinances
     and any applicable requirements of any governmental or regulatory body,
     court or arbitrator affecting its Business or its assets, except for
     noncompliance that individually or in the aggregate has not and would not
     reasonably be expected to have a Material Adverse Effect.
 
          3.6 Permits; FCC Licenses.
 
             (a) Seller has all of the Permits necessary to operate the System
        as now operated, except for those Permits the absence of which
        individually or in the aggregate would not reasonably be expected to
        have a Material Adverse Effect. Such Permits are in full force and
        effect, and are unimpaired by any acts or omissions of Seller.
 
             (b) Seller applied for and obtained the FCC Licenses in compliance
        with the Communications Act, and Seller is, and on the Closing Date will
        be, the exclusive holder of the FCC Licenses. The consents of the FCC to
        the assignment or transfer of control of the FCC Licenses to Seller have
        been granted by Final Order (as hereinafter defined). A list of the FCC
        Licenses is set forth on Schedule 3.6(b). The FCC Licenses are in full
        force and effect. There are no existing or, to Seller's knowledge,
        threatened proceedings by or before the FCC that could reasonably be
        expected to result in the revocation, cancellation, suspension, or
        material adverse modification of the FCC Licenses, except for
        proceedings that affect the cellular industry generally. Subject to
        obtaining the Regulatory Approvals, Seller will transfer to Purchaser at
        Closing all of Seller's right, title and interest in and to the FCC
        Licenses free and clear of any lien or other encumbrance other than
        Permitted Encumbrances.
 
             (c) Seller applied for and obtained the PSC Licenses in compliance
        with the laws of the State of West Virginia, and Seller is, and on the
        Closing Date will be, the exclusive holder of the PSC Licenses. The
        consents of the PSC to the assignment or transfer of control of the PSC
        Licenses to Seller have been granted by Final Order. A list of the PSC
        Licenses is set forth on Schedule 3.6(c). The PSC Licenses are in full
        force and effect. There are no existing or, to Seller's knowledge,
        threatened proceedings by or before the PSC that individually or in the
        aggregate could reasonably be expected to result in the revocation,
        cancellation, suspension, or material adverse modification of the PSC
        Licenses, except for proceedings that affect the cellular industry
        generally. Subject to obtaining the Regulatory Approvals, Seller will
        transfer to Purchaser at Closing all of Seller's right, title and
        interest in and to the PSC Licenses free and clear of any lien or other
        encumbrance other than Permitted Encumbrances.
 
             (d) A "Final Order", as used in this Agreement, means an action by
        the FCC or PSC (i) that is not reversed, stayed, enjoined, set aside,
        annulled or suspended within the deadline, if any, provided by
        applicable statute or regulation, (ii) with respect to which no request
        for stay, motion or petition for reconsideration or rehearing,
        application or request for review, or notice of appeal or other judicial
        petition for review that is filed within such period is pending, and
        (iii) as to which the deadline, if any, for filing any such request,
        motion, petition, application, appeal or notice, and for the entry of
        orders staying, reconsidering or reviewing on the FCC's or PSC's own
        motion have expired.
 
             (e) Seller is in material compliance with all requirements imposed
        upon it by the National Radio Astronomy Observatory (the "NROA") at
        Green Bank, West Virginia, and with all requirements of the FCC related
        to the NROA.
 
          3.7 Litigation.  Except for legal or administrative proceedings
     affecting the cellular telephone industry generally, there is no action,
     suit, claim, arbitration, investigation or other legal or administrative
     proceeding (collectively, "Actions") pending or, to Seller's knowledge,
     threatened against Seller with
 
                                        9
<PAGE>   15
 
     respect to the Business or any of the Purchased Assets, excluding in any
     case such Actions that individually or in the aggregate would not
     reasonably be expected to have a Material Adverse Effect.
 
          3.8 Real Property.
 
             (a) Seller owns no Owned Real Property.
 
             (b) Schedule 3.8(b) sets forth a list of all of the Real Property
        Leases. There have been made available to Purchaser true and complete
        copies of all of the Real Property Leases. All of the Real Property
        Leases are valid, in full force and effect and binding upon Seller, and
        to Seller's knowledge, the other parties thereto, enforceable in
        accordance with their respective terms, subject to bankruptcy,
        insolvency, reorganization, moratorium or similar laws now or hereafter
        in effect affecting creditors' rights generally. Seller is not in
        default under any of them, nor does any condition exist that, with
        notice or lapse of time or both, would constitute such a default,
        excluding in any case such defaults that individually or in the
        aggregate would not reasonably be expected to have a Material Adverse
        Effect.
 
          3.9 Personal Property Leases.  Set forth on Schedule 3.9 is a list of
     all Personal Property Leases, copies of which have been previously made
     available to Purchaser. Each Personal Property Lease is valid, binding and
     enforceable against Seller in accordance with its terms, subject to
     bankruptcy, insolvency, reorganization, moratorium or similar laws now or
     hereafter in effect affecting creditors' rights generally. Seller is not in
     default of any Personal Property Lease nor, to Seller's knowledge, has any
     event occurred that constitutes, or with notice or lapse of time or both
     may constitute, a default under any Personal Property Lease, excluding in
     any case such defaults that individually or in the aggregate would not
     reasonably be expected to have a Material Adverse Effect.
 
          3.10 Contracts and Other Agreements.
 
             (a) Schedule 3.10 lists the following contracts and other
        agreements relating to the Business to which Seller is a party:
 
                (i) those contracts and other agreements that involve, as of the
           date hereof, the receipt or payment by Seller of more than $25,000
           annually; and
 
                (ii) those contracts and other agreements that involve the
           receipt or payment after the date hereof by Seller of more than
           $10,000 annually (but less than $25,000 annually) that are not
           terminable by Seller on thirty (30) or fewer days' notice at any time
           without penalty.
 
             (b) There have been made available to Purchaser true and complete
        copies of all of the contracts and other agreements set forth on
        Schedule 3.10. Except as disclosed on Schedule 3.10, all of such
        contracts and other agreements are valid, in full force and effect,
        binding upon Seller, and, to Seller's knowledge, the other parties
        thereto and enforceable in accordance with their respective terms,
        subject to bankruptcy, insolvency, reorganization, moratorium or similar
        laws now or hereafter in effect affecting creditors' rights generally.
        Seller is not in default under any of them, nor, to Seller's knowledge,
        does any condition exist that, with notice or lapse of time or both,
        would constitute such a default, excluding in any case such defaults
        that individually or in the aggregate would not reasonably be expected
        to have a Material Adverse Effect.
 
        3.11 Consents.
 
             (a) Except for (i) the consent of such governmental or regulatory
        body or third parties as are separately identified on Schedule 3.11 (the
        "Material Consents"), (ii) the consent of the FCC to the assignment of
        the FCC Licenses from Seller to Purchaser, (iii) the consent of the PSC
        to the assignment of the PSC Licenses from Seller to Purchaser, and (iv)
        the expiration of the waiting period under the HSR Act, no consent,
        approval or authorization of, or registration or filing with any person
        is required by Seller in connection with the execution and delivery of
        this Agreement or the consummation of the transactions contemplated
        hereby, excluding in any case such consents, approvals, authorizations,
        registrations or filings, the failure of which to obtain or make, as the
        case
 
                                       10
<PAGE>   16
 
        may be, individually or in the aggregate would not reasonably be
        expected to have a Material Adverse Effect.
 
             (b) Without independent investigation by any of the Executive
        Officers, Seller knows of no reason why Easterbrooke Cellular
        Corporation will not consent to an extension or extensions of the July
        7, 1995 dual licensing agreements regarding the Pumpkintown and Elkins
        cell sites, as such agreements have been modified prior to the date
        hereof, beyond their current termination date of July 7, 1998.
 
          3.12 Title; Condition.  Seller has good and marketable title to all of
     the Purchased Assets. Notwithstanding anything to the contrary contained
     herein or otherwise, Seller confirms that its assets are generally subject
     to a security interest that has been granted by Seller and its affiliates
     to Citicorp North America, as collateral agent ("Lender"), which security
     interest will be released simultaneously with the Closing upon payment by
     Seller to Lender of certain amounts owed thereto in accordance with the
     provisions of Section 5.11 herein. Subject to such Section 5.11, Seller
     will at Closing convey to Purchaser good and marketable title to all
     Purchased Assets, in each case free and clear of any lien or other
     encumbrance other than Permitted Encumbrances, subject to the recording
     after Closing of the Releases (as defined in Section 5.12) to be delivered
     by Lender upon payment thereto.
 
          3.13 No Material Adverse Change.  Since the Balance Sheet Date, there
     has been no Material Adverse Change.
 
          3.14 Taxes.  Except as set forth on Schedule 3.14, (i) Seller has
     timely filed or caused to be filed with the appropriate taxing authorities
     all true, correct and complete tax returns for any net income, alternative
     or add-on minimum tax, gross income, gross receipts, sales, use, ad
     valorem, franchise, capital, paid-up capital, profits, greenmail, license,
     withholding, payroll, employment, excise, severance, stamp, occupation,
     premium, property, environmental or windfall profit tax, custom, duty or
     other like assessment or charge of any kind whatsoever, together with any
     interest or any penalty, addition to tax or additional amount imposed by
     any governmental authority (domestic or foreign) responsible for the
     imposition of any such tax (collectively, "Taxes"), (ii) all Seller's
     Taxes, in respect of periods beginning before the Closing Date, have been
     timely paid or an adequate reserve has been established therefor in the
     Financial Statements and (iii) there are no pending or, to Seller's
     knowledge, threatened audits, investigations or claims for or relating to
     any additional liability in respect of Seller's Taxes.
 
          3.15 Environmental Matters.  Neither the Business nor the operation
     thereof by Seller, nor the ownership or use of the Purchased Assets by
     Seller or any of its Affiliates, violates any applicable Environmental Law,
     and no condition or event has occurred with respect to the Business or
     Purchased Assets that, with the giving of notice, lapse of time, or both,
     would constitute a violation of any such Environmental Law, excluding in
     any event such violations, conditions and events that, individually or in
     the aggregate, would not reasonably be expected to have a Material Adverse
     Effect. To Seller's knowledge, no other person has violated any
     Environmental Law with respect to the Business or the Purchased Assets.
     Seller has never generated, manufactured, refined, transported, treated,
     stored, handled, disposed, transferred, produced or processed any
     Contaminant in any reportable quantity at or in the vicinity of any Real
     Property. For purposes of this Section, "Contaminant" means any waste,
     pollutant, hazardous or toxic substance or waste, petroleum,
     petroleum-based substance or waste, special waste, or any constituent of
     any such substance of waste as defined in or pursuant to any Environmental
     Law.
 
          3.16 ERISA; Employee Benefits.  Except as set forth on Schedule 3.16,
     Seller does not maintain, and has never maintained, an "employee benefit
     plan" within the meaning of Section 3(3) of the Employee Retirement Income
     Security Act of 1974, as amended, nor any other type of employee benefit
     plan. Except as set forth on Schedule 3.16, all contributions required by
     law or contract to be made to fund the employee benefit plans for any plan
     year, or other period on the basis of which contributions are required
     ending before the date hereof, have been made as of the date hereof. The
     transactions contemplated by this Agreement shall not create any material
     obligation on the part of Purchaser for any severance payment or similar
     payment to any employee of Seller or any of its affiliates.
 
                                       11
<PAGE>   17
 
          3.17 Intellectual Property.  To Seller's knowledge, the conduct by
     Seller of the Business does not infringe upon or violate, and has not
     infringed upon or violated, any patents, trademarks, service marks, trade
     names, trade secrets, copyrights, license or rights of any person,
     including those of Motorola, Inc., and no claim is pending or, to Seller's
     knowledge, threatened to the effect that the conduct by Seller of the
     Business infringes upon or violates any patents, trademarks, service marks,
     trade names, trade secrets, copyrights, licenses or rights of any person.
 
          3.18 Representations Correct.  No representation or warranty or other
     statement made by Seller herein or in any other document, certificate or
     instrument furnished or to be furnished to Purchaser pursuant to this
     Agreement or in connection with the transactions contemplated herein
     contains or will contain any untrue statement of a material fact. All
     copies of agreements and documents delivered and to be delivered to
     Purchaser pursuant hereto have been and will be true, correct and complete.
 
          3.19 Inventories.  The inventories reflected on the Closing Date
     Balance Sheet will be usable or salable in the ordinary course of business,
     except for obsolete materials and materials of below standard quality,
     which have either been written down in the accounts and records of Seller
     (with such write-down reflected on the Closing Date Balance Sheet) to
     realizable market value or for which adequate reserves have been provided
     for in such accounts and such inventories will not be excessive in light of
     past experience or current projections.
 
          3.20 Condition of Cellular Assets.  The Purchased Assets are in a
     state of good maintenance and repair, normal wear and tear excepted, and
     are in operating condition. Seller has in operation adequage cellular base
     stations required to provide 32 dBu contour coverage, as calculated under
     the formula prescribed by the FCC in 47 C.F.R. Sections 22.911, to all
     areas of the RSA except for coverage gaps that are less than 50 contiguous
     square miles in size. All cellular base and microwave stations in operation
     as of the date hereof are in accordance with the FCC licences therefor
     (subject to tolerances permitted under FCC regulations), shall through the
     Closing Date be maintained in a state of good maintenance and repair,
     normal wear and tear excepted, and shall be maintained in operation.
 
     4. Representations and Warranties of Purchaser and PriCellular.  Purchaser
and PriCellular jointly and severally represent and warrant to Seller as
follows:
 
          4.1 Organizational Status.  Purchaser is a corporation duly organized,
     validly existing and in good standing under the laws of the State of
     Delaware and has all requisite corporate power and authority to own, lease
     and operate its assets, properties, and its business, and to carry on its
     business as now being and as heretofore conducted.
 
          4.2 Qualification.  Purchaser is duly qualified to do business and is
     in good standing as a foreign corporation in all jurisdictions where such
     qualification is required except for those jurisdictions where the failure
     to be so qualified would not reasonably be expected to have a material
     adverse effect on Purchaser's ability to perform its obligations hereunder.
 
          4.3 Authorization; No Conflict.  Purchaser has the full corporate
     power and authority required to enter into, execute and deliver this
     Agreement and the documents and other agreements required to be executed
     and delivered hereunder and to perform fully its obligations hereunder and
     thereunder. The execution, delivery and performance of this Agreement by
     Purchaser have been duly authorized by all necessary corporate action on
     the part of Purchaser. This Agreement has been duly executed and delivered
     and constitutes, and each of the other agreements and documents to be
     delivered by Purchaser hereunder when executed and delivered by Purchaser,
     will constitute, the valid and binding obligation of Purchaser, enforceable
     in accordance with their respective terms, subject to bankruptcy,
     insolvency, reorganization, moratorium or similar laws now or hereafter in
     effect affecting creditors' rights generally. The execution, delivery and
     performance of this Agreement and the documents and other agreements to be
     delivered hereunder by Purchaser and the consummation of the transactions
     contemplated hereby and thereby by Purchaser will not (i) violate any
     provision of Purchaser's certificate of incorporation or bylaws, (ii) to
     Purchaser's knowledge, violate, conflict with or result in the breach of
     any of the terms of, result in a modification of the effect of otherwise
     give any other contracting party the right to terminate,
 
                                       12
<PAGE>   18
 
     or constitute (or with notice or lapse of time or both constitute) a
     default under, any contract to which Purchaser is a party or by or to which
     it or any of its assets or properties may be bound or subject, excluding in
     any case such violations, conflicts, breaches or defaults that would not
     reasonably be expected to have a material adverse effect on Purchaser's
     ability to perform its obligations hereunder, (iii) violate any order,
     judgment, injunction, award or decree of any court, arbitrator or
     governmental or regulatory body by which Purchaser, or the assets,
     properties or business of Purchaser are bound, (iv) to Purchaser's
     knowledge, violate in any respect any statute, law or regulation, excluding
     in any case such violations that would not reasonably be expected to have a
     material adverse effect on Purchaser's ability to perform its obligations
     hereunder, (v) violate or cause any revocation of or limitation on any
     permit, the violation, revocation or limitation of which could reasonably
     be expected to have a material adverse effect on Purchaser's ability to
     perform its obligations hereunder.
 
          4.4 Compliance with Laws.  To Purchaser's knowledge, Purchaser is in,
     and has operated in, compliance in all material respects with all
     applicable federal (including the Communications Act), state and local
     laws, regulations and ordinances and any applicable requirements of any
     governmental or regulatory body, court or arbitrator affecting its business
     or its assets, except for noncompliance that has not and would not
     reasonably be expected to have a material adverse effect on Purchaser's
     ability to perform its obligations hereunder.
 
          4.5 Litigation.  Except for legal or administrative proceedings
     affecting the cellular telephone industry generally, there is no Action
     pending or, to Purchaser's knowledge, threatened against Purchaser with
     respect to its business, excluding in any case such Actions that would not
     reasonably be expected to have a material adverse effect on Purchaser's
     ability to perform its obligations hereunder.
 
          4.6 Consents.  Except for (i) the consent of the FCC to the assignment
     of the FCC Licenses from Seller to Purchaser, (ii) the consent of the PSC
     to the assignment of the PSC Licenses from Seller to Purchaser, (iii) the
     expiration of the waiting period under the HSR Act, and (iv) the consent of
     such other governmental or regulatory body or third parties as are
     separately identified on Schedule 4.6, no approval, consent or
     authorization of, or registration or filing with any person is required by
     Purchaser in connection with the execution and delivery of this Agreement
     or the consummation of the transactions contemplated hereby.
 
          4.7 FCC and PSC Matters.  Purchaser is fully qualified under the
     Communications Act and any comparable West Virginia state law to be an FCC
     and PSC licensee, respectively, and to be approved as the assignee of the
     FCC Licenses and the PSC Licenses, respectively. Purchaser knows of no
     reason why the FCC and the PSC will not grant its consent to the assignment
     of the FCC Licenses and the PSC Licenses, respectively, from Seller to
     Purchaser. Neither Purchaser, nor any "real party in interest" (as defined
     by Section 22.13 of the FCC's rules) (i) has had the FCC or PSC deny an
     application for an authorization, (ii) has had the FCC or PSC revoke an
     authorization granted to it, or (iii) has been the subject of an
     investigation by the FCC or PSC.
 
          4.8 Financial Ability to Close.  Purchaser presently has, and at
     Closing will have, the financial ability to perform Purchaser's obligations
     under this Agreement.
 
          4.9 Representations of PriCellular.
 
             (a) PriCellular is a corporation duly organized, validly existing
        and in good standing under the laws of the State of Delaware and has all
        requisite corporate power and authority to own, lease and operate its
        assets, properties, and its business, and to carry on its business as
        now being and as heretofore conducted.
 
             (b) PriCelluar has the full corporate power and authority required
        to enter into, execute and deliver this Agreement and the documents and
        other agreements required to be executed and delivered hereunder and to
        perform fully its obligations hereunder and thereunder. The execution,
        delivery and performance of this Agreement by PriCellular have been duly
        authorized by all necessary corporate action on the part of PriCellular.
        This Agreement has been duly executed and delivered and constitutes, and
        each of the other agreements and documents to be delivered by
 
                                       13
<PAGE>   19
 
        PriCellular hereunder when executed and delivered by PriCellular, will
        constitute, the valid and binding obligation of PriCellular, enforceable
        in accordance with their respective terms, subject to bankruptcy,
        insolvency, reorganization, moratorium or similar laws now or hereafter
        in effect affecting creditors' rights generally. The execution, delivery
        and performance of this Agreement and the documents and other agreements
        to be delivered hereunder by PriCellular and the consummation of the
        transactions contemplated hereby and thereby by PriCellular will not (i)
        violate any provision of PriCellular's certificate of incorporation or
        bylaws, (ii) to PriCellular's knowledge, violate, conflict with or
        result in the breach of any of the terms of, result in a modification of
        the effect of otherwise give any other contracting party the right to
        terminate, or constitute (or with notice or lapse of time or both
        constitute) a default under, any contract to which PriCellular is a
        party or by or to which it or any of its assets or properties may be
        bound or subject, excluding in any case such violations, conflicts,
        breaches or defaults that would not reasonably be expected to have a
        material adverse effect on PriCellular's ability to perform its
        obligations hereunder, (iii) violate any order, judgment, injunction,
        award or decree of any court, arbitrator or governmental or regulatory
        body by which PriCellular, or the assets, properties or business of
        PriCellular are bound, (iv) to PriCellular's knowledge, violate in any
        respect any statute, law or regulation, excluding in any case such
        violations that would not reasonably be expected to have a material
        adverse effect on PriCellular's ability to perform its obligations
        hereunder, (v) violate or cause any revocation of or limitation on any
        permit, the violation, revocation or limitation of which could
        reasonably be expected to have a material adverse effect on
        PriCellular's ability to perform its obligations hereunder.
 
     5. Covenants of Seller, PriCellular and Purchaser.  Seller, on the one
hand, and PriCellular and Purchaser, jointly and severally, on the other,
covenant and agree with the other as follows:
 
          5.1 Continuance of Business.  From the date hereof until the Closing
     Date (or the earlier termination hereof), Seller agrees that it will,
     unless otherwise consented to in writing by Purchaser, which consent will
     not be unreasonably withheld, conditioned or delayed:
 
             (a) use commercially reasonable efforts to carry on the Business in
        the usual, regular and ordinary course in substantially the same manner
        as heretofore carried on; preserve intact all material Permits and the
        present business organization of the Business; and use its best efforts
        to preserve its relationships with customers, suppliers and others
        having business dealings with the Business to the end that its goodwill
        and ongoing business shall be conducted on substantially the same basis
        on the Closing Date as on the date hereof;
 
             (b) use commercially reasonable efforts to increase its net
        activations of subscribers in the usual, regular and ordinary course in
        substantially the same manner as heretofore carried on and consistent
        with the budget previously provided to Purchaser, provided that, in the
        course thereof, Seller will not offer materially different standard rate
        plans, activation terms or equipment pricing;
 
             (c) keep in full force and effect insurance comparable to that
        carried by Seller with respect to the Business and the Purchased Assets
        on the date hereof;
 
             (d) perform in all material respects all of Seller's obligations
        under all contracts and other agreements relating to the Business,
        including the discharge of all accounts payable of the Business in
        accordance with past practices, except when the amount thereof is being
        contested in good faith;
 
             (e) not amend its certificate of limited partnership or limited
        partnership agreement in any way which could reasonably be expected to
        have a Material Adverse Effect or which would prevent, enjoin, alter or
        materially delay the transactions contemplated hereby;
 
             (f) not amend, terminate or waive any rights under any material
        Contracts or enter into any material Contracts relating to the Business,
        except in the ordinary course of business; and
 
                                       14
<PAGE>   20
 
             (g) shall at all times prior to the Closing Date maintain the FCC
        Licenses and PSC Licenses in full force and effect and shall maintain
        the books, accounts and records in the usual, regular and ordinary
        manner on a basis consistent with prior years and in accordance with
        GAAP.
 
          5.2 Access to Information; Notice of Breach.  From the date hereof
     until the Closing Date (or the earlier termination hereof), at reasonable
     times and upon reasonable advance written notice to the Executive Officers,
     Purchaser shall be entitled, through its employees and representatives, to
     make such investigation of the assets, properties, facilities, personnel,
     business and operations of the Business and such examination of the books,
     records and financial condition of the Business as Purchaser reasonably
     requests; provided, however, that any such inspection shall be done in such
     a manner so as not to unreasonably disrupt Seller's conduct of the Business
     and shall be subject to any reasonable restrictions imposed by the
     Executive Officers. Purchaser agrees to provide Seller with prompt written
     notice if Purchaser determines that, based upon information provided to
     Purchaser or through its own investigation, Seller is in breach of any
     representation, warranty or covenant of Seller set forth in this Agreement.
     Seller agrees to provide Purchaser with prompt written notice if Seller
     determines that Seller is in breach of any representation, warranty or
     covenant of Purchaser set forth in this Agreement. If this Agreement is
     terminated, Purchaser agrees to return or cause to be returned all such
     information provided to Purchaser or its representatives within five (5)
     days after the date of such termination.
 
          5.3 Governmental Permits and Approvals; Consents.
 
             (a) Seller and Purchaser shall use commercially reasonable efforts
        to obtain promptly all permits and approvals (including Material
        Consents) from any governmental or regulatory body or third-party
        necessary for lawful consummation of the Closing. In furtherance of the
        foregoing, Purchaser agrees to provide all information (including
        financial information) that is reasonably requested by any person from
        whom any approval or consent (including any Material Consent) is
        necessary for lawful consummation of the Closing.
 
             (b) With respect to any Material Consent that Seller is unable to
        obtain and deliver to Purchaser, Seller and Purchaser shall use
        commercially reasonable efforts to (i) provide to Purchaser the benefits
        of the related Restricted Interest, and (ii) cooperate in reasonable and
        lawful arrangements designed to provide such benefits to Purchaser.
 
          5.4 Employees; Employee Compensation.  Seller agrees to terminate each
     of its employees as of the Closing Date. Purchaser has no obligation to
     re-employ any of the employees of Seller. Seller shall not make any
     representations to the contrary to any such employees. At least fourteen
     (14) days prior to the Closing Date, Purchaser shall provide notice to
     Seller identifying any employees of Seller to whom Purchaser does not
     intend to extend offers of employment; provided, that Seller agrees that it
     will not disclose the contents of such notice or of any discussions between
     Seller and Purchaser regarding any employees of Seller without the prior
     written consent of Purchaser. Purchaser shall consult with Seller prior to
     any communications with employees regarding future employment. Seller shall
     use commercially reasonable efforts to maintain staffing at current levels
     and with existing employees through Closing except as previously disclosed
     by Seller and as otherwise agreed to by the parties.
 
          5.5 HSR Act.  Promptly (but in any event within ten (10) business
     days) after the date hereof, the parties shall file all information and
     documents required under the Hart-Scott-Rodino Antitrust Improvements Act
     of 1976, as amended (the "HSR Act").
 
          5.6 Regulatory Approvals.
 
             (a) The parties agree that in order to consummate the transactions
        contemplated hereby, the FCC shall have given its consent to the
        assignment of the FCC Licenses from Seller to Purchaser and to the
        transactions contemplated hereby (collectively, the "Regulatory
        Approvals"), and, subject to Section 5.6(b), the consent of the FCC
        shall have become Final Orders.
 
             (b) Notwithstanding anything to the contrary contained herein or
        otherwise, if no petitions to deny the FCC application to assign the FCC
        Licenses from Seller to Purchaser have been filed
 
                                       15
<PAGE>   21
 
        within the applicable public comment period and the FCC thereafter
        grants its consent to the assignment and such grant becomes legally
        effective (the "Effective Orders"), Purchaser may, at its option by
        written notice to Seller, waive on behalf of the parties the agreement
        in Section 5.6 (a) that the Regulatory Approvals shall have become Final
        Orders.
 
             (c) Promptly (but in any event within five (5) business days) after
        the execution hereof, the parties shall submit for filing to the FCC all
        information and documents required in connection with obtaining the
        approvals of the FCC to the transactions contemplated by this Agreement.
 
          5.7 Restrictions on Certain Actions.  From the date hereof until the
     earlier to occur of the Closing Date or the termination of this Agreement,
     Purchaser will not, and Purchaser will use commercially reasonable efforts
     to ensure that all persons whose actions or ownership interests would be
     attributable to Purchaser under the Communications Act or any comparable
     West Virginia state law will not, in any manner, directly or indirectly,
     solicit, initiate, encourage or participate in applications, bids,
     purchases or negotiations with respect to the acquisition of any interest
     in an FCC or PSC license that, if consummated, would have the effect under
     the Communications Act or any comparable West Virginia state law of
     preventing or delaying Purchaser from consummating the acquisition of the
     Purchased Assets as contemplated by this Agreement.
 
          5.8 Casualty or Condemnation.  If, after the date hereof but prior to
     the Closing Date, any of the Purchased Assets is damaged, destroyed or lost
     by fire or other casualty, or if condemnation or eminent domain proceeding
     are proposed, threatened or commenced against any of the Purchased Assets,
     Seller will promptly notify Purchaser of such event. Seller shall, at its
     option, (i) repair, rebuild or replace the portion of the Purchased Assets
     damaged, destroyed or lost prior to the Closing Date, or (ii) assign to
     Purchaser at Closing any and all insurance or condemnation proceeds, if
     any, payable as the result of such casualty or condemnation.
 
          5.9 Tax Cooperation; Allocation of Taxes.  (a) Purchaser and Seller
     agree to furnish or cause to be furnished to each other, upon request, as
     promptly as practicable, such information and assistance relating to the
     Purchased Assets, the System and the Business as is reasonably necessary
     for the filing of all Tax returns, and making of any election related to
     Taxes, the preparation for any audit by any taxing authority, and the
     prosecution or defense of any claim, suit or proceeding relating to any Tax
     return. Seller and Purchaser shall cooperate with each other in the conduct
     of any audit or other proceeding related to Taxes involving the Purchased
     Assets or the Business and each shall execute and deliver such powers of
     attorney and other documents as are necessary to carry out the intent of
     this paragraph (a) of Section 5.9.
 
          (b) All real property taxes, personal property taxes and similar ad
     valorem obligations levied with respect to the Purchased Assets for a
     taxable period which includes (but does not end on) the Closing Balance
     Sheet Date (collectively, the "Apportioned Obligations") shall be
     apportioned between Seller and Buyer as of the Closing Date based on the
     number of days of such taxable period included in the period prior to the
     Closing Date and the number of days of such taxable period included in the
     period after the Closing Date. Seller shall be liable for the proportionate
     amount of such taxes that is attributable to the period prior to the
     Closing Date, and Purchaser shall be liable for the proportionate amount of
     such taxes that is attributable to the period following the Closing Date.
     Within 90 days after the Closing Date, Seller and Purchaser shall present a
     statement to the other setting forth the amount of reimbursement to which
     each is entitled under this Section 5.9(b) together with such supporting
     evidence as is reasonably necessary to calculate the proration amount. The
     proration amount shall be paid by the party owing it to the other within 10
     days after delivery of such statement. Thereafter, Seller shall notify
     Purchaser upon receipt of any bill for real or personal property taxes
     relating to the Purchased Assets, part or all of which are attributable to
     the period after the Closing Date, and shall promptly deliver such bill to
     Purchaser who shall pay the same to the appropriate taxing authority,
     provided that if such bill covers the period prior to the Closing Date,
     Seller shall also remit prior to the due date of assessment to Purchaser
     payment for the proportionate amount of such bill that is attributable to
     the such pre-Closing Date period. In the event that either Seller or
     Purchaser shall thereafter make a payment for
 
                                       16
<PAGE>   22
 
     which it is entitled to reimbursement under this Section 5.9(b), the other
     party shall make such reimbursement promptly but in no event later than 30
     days after the presentation of a statement setting forth the amount of
     reimbursement to which the presenting party is entitled along with such
     supporting evidence as is reasonably necessary to calculate the amount of
     reimbursement. Any payment required under this Section 5.9 and not made
     within 10 days of delivery of the statement shall bear interest at the rate
     per annum determined, from time to time, under the provisions of Section
     6621(a) (2) of the Internal Revenue Code of 1986, as amended, for each day
     until paid.
 
          5.10 Environmental Audits.
 
             (a) Seller will cause to be conducted preliminary environmental
        site assessments (Phase Ones) AST Standard of each parcel of its Real
        Property. Such Phase Ones shall be performed by licensed environmental
        professionals selected by Seller with the consent of Purchaser, which
        consent will not be unreasonably withheld, conditioned or delayed.
        Copies of the reports of each Phase One conducted will be provided to
        Purchaser at least thirty (30) days prior to the Closing.
 
             (b) If any Phase One reveals any condition that the Purchaser
        reasonably determines would be likely to require remediation under
        applicable state or federal law, then Seller shall have the option of
        undertaking such remediation itself at its expense or relocating the
        affected cell site provided that the same coverage will be afforded in
        each party's reasonable determination (in which case the affected asset
        will be excluded from, and the new site and related assets shall be
        included in, the Purchased Assets and the Assumed Liabilities). If the
        foregoing remediation or relocation, as applicable, has not been
        completed by Closing, a portion of the Acquisition Price (representing
        the parties' reasonable estimation of the remaining remediation or
        relocation costs to be incurred) shall be delivered into escrow, subject
        to a mutually satisfactory escrow arrangement, pending completion of
        such remediation or relocation after Closing. Such payments shall not
        affect the amount of the Indemnification Escrow, if any, nor be subject
        to Section 11.5.
 
             (c) Notwithstanding the foregoing, if it is estimated that the
        remediation costs will exceed $500,000, Seller may, at its option, elect
        not to undertake such remediation or relocation, and may instead elect
        to terminate this Agreement without further cost or obligation on the
        part of any party hereto.
 
             (d) Notwithstanding the foregoing, if it is estimated that the
        remediation costs will exceed $500,000, then Purchaser shall have the
        right, at its option, to terminate this Agreement without further cost
        or obligation on the part of any party hereto.
 
             (e) Subject to the foregoing, if any Phase One or Phase Two
        uncovers an environmental condition of which Seller does not have
        knowledge on the date hereof and that due to Seller's then-gained
        knowledge of such condition, then comprises a breach of any of Seller's
        representations or warranties herein (which were qualified as to
        Seller's knowledge), Seller shall not have breached such representation
        or warranty of this Agreement.
 
          5.11 Release of Liens.  Seller will deliver to Purchaser at Closing
     (a) all documents, executed by Lender that are necessary to release the
     security interests on the Purchased Assets ("Releases") or (b) in the
     alternative and at the option of Seller, pay-off letters from Lender
     ("Pay-Off Letters"), in a form reasonably acceptable to Purchaser, wherein
     Lender agrees to release the security interests in the Purchased Assets,
     and Seller shall deliver to Purchaser proof, reasonably satisfactory to
     Purchaser, of the full payment to Lender of the amounts described in the
     Pay-Off Letters and the release of all such security interests.
 
          5.12 Accounts Receivable.  Purchaser and Seller acknowledge and agree
     that, commencing as of the Closing, Purchaser will be entitled to all
     accounts receivable with respect to services rendered or inventory sold
     with respect to the System subsequent to the Closing Date. Purchaser and
     Seller further acknowledge and agree that all accounts receivable with
     respect to services rendered or inventory sold by Seller prior to or on the
     Closing Date shall be the property of Seller. Purchaser and Seller agree to
     cooperate to effectuate the intent of this Section 5.12.
 
                                       17
<PAGE>   23
 
          5.13 Disclaimer of Other Representations and Warranties.  Purchaser
     acknowledges and agrees that Seller does not make, and has not made, any
     representations or warranties relating to Seller, the Business or the
     Purchased Assets other than the representations and warranties of Seller
     expressly set forth in this Agreement or in any agreement or certificate
     delivered pursuant hereto. Without limiting the generality of the
     disclaimer set forth in the preceding sentence, Seller does not make, and
     Seller, its officers, employees and agents have not made, and shall not be
     deemed to have made any representations or warranties in the Confidential
     Offering Memorandum dated September 1995, and any supplements or addenda
     thereto (collectively, the "Offering Memorandum"), any presentation
     relating to Seller, the Business or the Purchased Assets given in
     connection with the transactions contemplated by this Agreement, in any
     filing made by or on behalf of Seller with any governmental agency or in
     any other information provided to or made available to Purchaser, and no
     statement contained in the Offering Memorandum, made in any such
     presentation, made in any such filing or contained in any such other
     information shall be deemed to be a representation or warranty of Seller
     hereunder or otherwise.
 
          5.14 Guaranty by PriCellular of Purchaser's Obligations.  PriCellular
     agrees to take all action necessary or appropriate to cause and enable
     Purchaser to perform all of its covenants, agreements and obligations under
     this Agreement. In addition, PriCellular hereby irrevocably and
     unconditionally guarantees to Seller the prompt and full discharge by
     Purchaser of all of Purchaser's covenants, agreements, obligations and
     liabilities under this Agreement, including, without limitation, the due
     and punctual payment of all amounts which are or may become due and payable
     by Purchaser hereunder when and as the same shall become due and payable
     (collectively, the "Purchaser Obligations"), in accordance with the terms
     hereof. PriCellular acknowledges and agrees that, with respect to all
     Purchaser Obligations to pay money, such guaranty shall be a guaranty of
     payment and performance and not of collection and shall not be conditioned
     or contingent upon the pursuit of any remedies against Purchaser. If
     Purchaser shall default in the due and punctual performance of any
     Purchaser Obligation, including the full and timely payment of any amount
     due and payable pursuant to any Purchaser Obligation, PriCellular will
     forthwith perform or cause to be performed such Purchaser Obligation and
     will forthwith make full payment of any amount due with respect thereto at
     its sole cost and expense.
 
          5.15 Excluded Leases.  Seller agrees to use commercially reasonable
     efforts to maintain in full force and effect the leases described on
     Schedule 1.2(e) and to sublet to Purchaser the facility covered by the 1390
     University Avenue lease, at the rate or rates at which Seller rents such
     facility as of the date hereof, on a month-to-month basis from the Closing
     Date through the date which is six months after the Closing Date. Purchaser
     agrees to rent such facility pursuant to such sublease for at least three
     months beginning on the Closing Date and to provide Seller with at least
     60-days notice of termination of such sublease.
 
          5.16 Supplemental Disclosure.  Seller shall have the right, from time
     to time, prior to the Closing Date to supplement the Schedules hereto
     relating to representations and warranties, Purchased Assets or Prepaid
     Expenses with respect to any matter hereafter arising that was not known as
     of the date hereof but that, if existing or known as of the date hereof,
     would have been required to be set forth or described in the Schedules
     hereto. Notwithstanding the foregoing, (i) no such supplemental disclosure
     shall relieve Seller in any way from its indemnification obligations
     pursuant to Section 11.1 if any such representation or warranty was
     inaccurate or incorrect when given and (ii) such supplemental disclosure by
     Seller shall not (unless expressly contemplated by this Agreement) alter,
     amend or otherwise expand the scope of the Assumed Liabilities as described
     herein on the date hereof, cause any Material Adverse Change or change any
     of the financial terms hereof.
 
     6. Conditions Precedent to Purchaser's Obligations.  The obligation of
Purchaser to consummate the transactions contemplated hereby is subject to the
satisfaction on or prior to the Closing Date of the following conditions, any of
which may be waived in writing by Purchaser (provided that if any condition
shall not have
 
                                       18
<PAGE>   24
 
been satisfied due to the action or inaction of Purchaser or any of its
affiliates, such condition shall be deemed to have been satisfied or waived by
Purchaser):
 
          6.1 Regulatory Approvals.  All Regulatory Approvals shall have been
     received in accordance with the provisions of Section 5.6.
 
          6.2 Premerger Notification Compliance.  All requirements under the HSR
     Act and the rules promulgated thereunder applicable to the transactions
     contemplated hereby shall have been met, including all necessary filing and
     waiting requirements, and neither the United States Department of Justice
     nor the Federal Trade Commission shall have raised an objection to the
     transactions contemplated hereby.
 
          6.3 Representations and Warranties on Closing Date.  All
     representations and warranties of Seller made in this Agreement and in any
     certificate or other writing delivered by Seller pursuant hereto shall be
     true and correct on and as of the Closing Date with the same force and
     effect as though such representations and warranties were made on and as of
     the Closing Date, except for (i) inaccuracies that, disregarding all
     qualifications and exceptions contained in such representations and
     warranties relating to materiality, Material Adverse Effect or Material
     Adverse Change, would not individually or in the aggregate reasonably be
     expected to have a Material Adverse Effect, (ii) changes contemplated by
     this Agreement, (iii) inaccuracies that have been waived in writing by
     Purchaser and (iv) representations and warranties that are made as of a
     specific date.
 
          6.4 Terms, Covenants and Conditions.  All the terms, covenants and
     conditions of this Agreement to be complied with and performed by Seller on
     or prior to the Closing Date shall have been complied with and performed in
     all material respects unless waived in writing by Purchaser.
 
          6.5 No Material Adverse Change.  There shall have been no Material
     Adverse Change or any event or occurrence that could reasonably be expected
     to have a Material Adverse Effect since the date of this Agreement.
 
          6.6 Absence of Litigation.  No Action shall have been instituted
     before any court or governmental or regulatory body by any person (other
     than Purchaser or any of its affiliates), or instituted or threatened by
     any governmental or regulatory body, to prevent the carrying out of the
     transactions contemplated hereby.
 
          6.7 Absence of Restricted Interests.  There shall be no Restricted
     Interests as of the Closing Date.
 
          6.8 Closing Deliveries.  Seller shall have delivered or caused to be
     delivered to Purchaser at Closing those items specified in Section 8.1.
 
     7. Conditions Precedent to Seller's Obligations.  The obligation of Seller
to consummate the transactions contemplated hereby is subject to the
satisfaction on or prior to the Closing Date of the following conditions, any of
which may be waived in writing by Seller (provided that if any condition shall
not have been satisfied due to the action or inaction of Seller or any of its
affiliates, such condition shall be deemed to have been satisfied or waived by
Seller):
 
          7.1 Regulatory Approvals.  All Regulatory Approvals shall have been
     received in accordance with the provisions of Section 5.6.
 
          7.2 Premerger Notification Compliance.  All requirements under the HSR
     Act and the rules promulgated thereunder applicable to the transactions
     contemplated hereby shall have been met, including all necessary filing and
     waiting requirements, and neither the United States Department of Justice
     nor the Federal Trade Commission shall have raised an objection to the
     transactions contemplated hereby.
 
          7.3 Representations and Warranties on Closing Date.  All
     representations and warranties of Purchaser contained in this Agreement
     shall be true and correct on and as of the Closing Date with the same force
     and effect as though such representations and warranties were made on and
     as of the Closing Date, except for (i) inaccuracies that, disregarding all
     qualifications and exceptions contained in such
 
                                       19
<PAGE>   25
 
     representations and warranties relating to materiality, Material Adverse
     Effect or Material Adverse Change, would not individually or in the
     aggregate reasonably be expected to have a Material Adverse Effect, (ii)
     inaccuracies that have been waived in writing by Seller and (iii)
     representations and warranties that are made as of a specific date.
 
          7.4 Terms, Covenants and Conditions.  All the terms, covenants and
     conditions of this Agreement to be complied with and performed by Purchaser
     on or prior to the Closing Date shall have been complied with and performed
     in all material respects unless waived in writing by Seller.
 
          7.5 Absence of Litigation.  No Action shall have been instituted
     before any court or governmental or regulatory body by any person (other
     than Seller or any of its affiliates) or instituted or threatened by any
     governmental or regulatory body, to prevent the carrying out of the
     transactions contemplated hereby.
 
          7.6 Closing Deliveries.  Purchaser shall have delivered or caused to
     be delivered to Seller at Closing those items specified in Section 8.2.
 
     8. Deliveries at the Closing.  The following deliveries shall be made at
the Closing, each of which shall be conditional on completion of all the others
and all of which shall be deemed to have taken place simultaneously:
 
          8.1 Seller's Deliveries.  At the Closing, Seller shall deliver or
     cause to be delivered to Purchaser all of the following:
 
             (a) all conveyances, deeds, assignments, bills of sale, and other
        appropriate conveyancing instruments transferring to Purchaser the
        Purchased Assets, along with any other documents that Buyer reasonably
        requests;
 
             (b) the opinions of Kleinbard, Bell & Brecker, corporate counsel to
        Seller, and Latham & Watkins, FCC counsel to Seller, to be negotiated in
        good faith by the parties within ten business days hereof and attached
        hereto as Exhibits 8.1(b)(i) and 8.1(b)(ii), respectively;
 
             (c) the Capital Expenditures Summary;
 
             (d) the Escrow Agreement;
 
             (e) a certificate executed by an executive officer of Horizon G.P.,
        Inc., a Delaware corporation ("Horizon Corporate") that is the general
        partner of KCCGP, L.P., a Delaware limited partnership ("KCCGP") that is
        the general partner of Seller, confirming the matters contained in
        Sections 6.3, 6.4 and 6.5;
 
             (f) a certificate of the secretary of Horizon Corporate attesting
        to (i) the resolutions adopted by the board of directors of Horizon
        Corporate duly authorizing the execution, delivery and performance of
        this Agreement by Seller and the execution and delivery by Seller of all
        instruments and documents contemplated hereby, and (ii) the signatures
        of the officers of Horizon Corporate who have been authorized to execute
        and deliver this Agreement and any other agreement executed or to be
        executed in connection herewith;
 
             (g) good standing certificates of Seller, KCCGP and Horizon
        Corporate from the Secretary of State of Delaware;
 
             (h) the Material Consents (or, alternatively, with respect to any
        Material Consent that Seller was unable to deliver to Purchaser, Seller
        shall have complied with its obligations under the provisions of Section
        5.3(b)); and
 
             (i) the Releases or Pay-Off Letters from Lender.
 
          8.2 Purchaser's Deliveries.  At the Closing, Purchaser shall deliver
     or cause to be delivered to Seller (or to any other person as directed by
     Seller in writing) all of the following:
 
             (a) the Instrument of Assumption;
 
                                       20
<PAGE>   26
 
             (b) the Closing Cash Payment plus or minus the Initial Adjustments
        Amount;
 
             (c) Accretion Factor Payment, if any;
 
             (d) the Escrow Agent Instructions;
 
             (e) the opinion of Vorys, Sater, Seymour and Pease, corporate
        counsel to Purchaser, to be negotiated in good faith by the parties
        within ten business days hereof and attached hereto as Exhibit 8.2(e);
 
             (f) a certificate executed by an executive officer of Purchaser
        confirming the matters contained in Sections 7.3 and 7.4; and
 
             (g) a certificate of the secretary of Purchaser attesting to (i)
        the resolutions adopted by the board of directors of Purchaser duly
        authorizing the execution, delivery and performance of this Agreement by
        Purchaser and the execution and delivery by Purchaser of all instruments
        and documents contemplated hereby, and (ii) the signatures of the
        officers of Purchaser who have been authorized to execute and deliver
        this Agreement and any other agreement executed or to be executed in
        connection herewith; and
 
             (h) a good standing certificate of Purchaser from the Secretary of
        State of Delaware.
 
     9. Confidentiality.  Prior to the Closing Date and after any termination of
this Agreement, Purchaser shall use commercially reasonable efforts to keep
secret and retain in strictest confidence, and shall use commercially reasonable
efforts to not, without the express prior written consent of one of the
Executive Officers, directly or indirectly, disclose, disseminate, publish,
reproduce, retain, use (for its benefit or for the benefit of others) or
otherwise make available in any manner whatsoever, any Confidential Information
(as hereinafter defined) regarding Seller (or this Agreement or the transactions
contemplated hereby) to anyone except (i) to Purchaser's representatives (who
shall be informed of the confidential nature of such information and who shall
agree to keep such information confidential), (ii) as otherwise required by law
(including the requirements of the Securities Act of 1933, as amended, and the
Securities Exchange Act of 1934, as amended), (iii) as required to obtain the
Regulatory Approvals and (iv) to the extent such information can be shown to
have been previously known on a nonconfidential basis by Purchaser, is in the
public domain or is later lawfully acquired by Purchaser from sources other than
Seller. As used in this Agreement, the term "Confidential Information" shall
mean all confidential and proprietary knowledge and information not readily
available to the public heretofore or hereafter conceived, learned or disclosed
(including all documents, writings, memoranda, business plans, computer
software, reports, pricing, cost and sales information, financial statements,
customer and supplier lists, trade secrets, discoveries, ideas, concepts,
models, prototypes, diagrams and marketing strategies, plans and techniques). If
Purchaser breaches, or threatens to commit a breach of, any of the provisions of
this Section 9, Seller shall have the right (in addition to any other rights and
remedies available to Seller at law or in equity) to equitable relief (including
injunctions) against such breach or threatened breach, it being acknowledged and
agreed that any such breach or threatened breach will cause irreparable harm to
Seller and that money damages would not be an adequate remedy to Seller.
 
     10. Survival of Representations and Warranties.  Unless this Agreement is
terminated as provided herein, the representations and warranties of Seller and,
except as otherwise set forth herein, Horizon, on the one hand, and Purchaser,
on the other, contained herein shall survive the consummation of the
transactions contemplated hereby and the Closing Date and shall expire eighteen
(18) months after the Closing Date. Notwithstanding the preceding sentence, any
representation or warranty in respect of which indemnity may be sought under
this Agreement shall survive the time at which it would otherwise terminate
pursuant to the preceding sentence, if notice of the inaccuracy thereof giving
rise to such right to indemnity shall have been given to the party against whom
such indemnity may be sought prior to such time.
 
     11. Indemnification.
 
          11.1 Obligation to Indemnify by Seller.  Subject to the terms of
     Section 10, from and after the Closing Date, Seller agrees to indemnify,
     defend and hold harmless Purchaser (and its affiliates, and their
     respective directors, officers, stockholders and employees), from and
     against all losses, Taxes, liabilities,
 
                                       21
<PAGE>   27
 
     damages, lawsuits, deficiencies, claims, demands, costs or expenses,
     including interest, penalties and reasonable attorneys' fees and
     disbursements (collectively, "Losses"), based upon (i) any breach of any
     representation or warranty of Seller contained in this Agreement, or (ii)
     any breach of any covenant or agreement of Seller contained in this
     Agreement.
 
          11.2 Obligation to Indemnify by Purchaser.  Subject to the terms of
     Section 10, from and after the Closing Date, Purchaser agrees to indemnify,
     defend and hold harmless Seller (and its partners, affiliates, and their
     directors, officers, stockholders and employees) from and against all
     Losses based upon (i) any breach of any representation or warranty of
     Purchaser contained in this Agreement, or (ii) any breach of any covenant
     or agreement of Purchaser contained in this Agreement.
 
          11.3 Procedures for Claims Between the Parties.  If a claim (a
     "Claim") is to be made by the party claiming indemnification (the
     "Claimant") against the other party (the "Indemnifying Party"), the
     Claimant shall give written notice (a "Claim Notice") to the Indemnifying
     Party as soon as practicable after the Claimant becomes aware of the facts,
     condition or event that gave rise to Losses for which indemnification is
     sought under this Section 11, provided that, except to the extent permitted
     by Section 10, in no event shall such notice be effective if given after
     the date that is eighteen (18) months after the Closing Date. Following
     receipt of the Claim Notice from the Claimant, the indemnifying Party shall
     have thirty (30) days to make such investigation of the Claim as the
     Indemnifying Party deems necessary or desirable. For the purposes of such
     investigation, the Claimant agrees to make available to the Indemnifying
     Party and/or its authorized representative(s) the information relied upon
     by the Claimant to substantiate the Claim. If the Claimant and the
     Indemnifying Party agree at or prior to the expiration of said thirty (30)
     day period to the validity and amount of such Claim, the Indemnifying Party
     shall pay to the Claimant the amount of such Claim. If the Claimant and the
     Indemnifying Party do not agree within said period, the Claimant may seek
     appropriate legal remedy in accordance with the provisions of Section 13.1.
     Seller's obligation for any indemnifiable Loss shall, to the extent the
     Escrow Agent holds cash sufficient to satisfy Seller's obligation in
     respect thereof, be satisfied pursuant to the procedures established in the
     Escrow Agreement.
 
          11.4 Defense of Third-Party Actions.  If any lawsuit or enforcement
     action (a "Third Party Action") is filed against a Claimant entitled to the
     benefit of indemnity hereunder, written notice thereof (the "Third-Party
     Action Notice") shall be given by the Claimant to the Indemnifying Party as
     promptly as practicable (and in any event within five (5) business days
     after the service of the citation or summons or other manner of process),
     provided, that the failure to provide such timely notice shall not relieve
     the Indemnifying Party of its indemnification obligations hereunder unless
     it has been unduly prejudiced thereby and provided further that, except to
     the extent permitted by Section 10, in no event shall such notice be
     effective if given after the date that is eighteen (18) months after the
     Closing Date. After such notice, if the Indemnifying Party shall
     acknowledge in writing to the Claimant that the Indemnifying Party shall be
     obligated under the terms of its indemnity hereunder in connection with
     such Third-Party Action, then the Indemnifying Party shall be entitled, if
     it so elects, (i) to take control of the defense and investigation of such
     Third-Party Action, (ii) to employ and engage attorneys of its choice
     reasonably satisfactory to the Claimant to handle and defend the same, at
     the Indemnifying Party's cost, risk and expense, and (iii) to compromise or
     settle such Third-Party Action, which compromise or settlement shall be
     made only with the written consent of the Claimant (such consent not to be
     unreasonably withheld, conditioned or delayed) unless such compromise or
     settlement involves only the payment of money damages and does not impose
     an injunction or other equitable relief upon the Claimant. If the
     Indemnifying Party fails to assume the defense of such Third-Party Action
     within fifteen (15) days after receipt of the Third-Party Action Notice,
     the Claimant will (upon delivering notice to such effect to the
     Indemnifying Party) have the right to undertake the defense, compromise or
     settlement of such Third-Party Action; provided, however, that such
     Third-Party Action shall not be compromised or settled without the prior
     written consent of the Indemnifying Party, which consent shall not be
     unreasonably withheld, conditioned or delayed. In the event the Claimant
     assumes the defense of the Third-Party Action, the Claimant will keep the
     Indemnifying Party timely informed of the progress of any such defense,
     compromise or settlement.
 
                                       22
<PAGE>   28
 
          11.5 Limitations.  The Indemnifying Party's obligations to indemnify
     the Claimant pursuant to this Section 11 shall be subject to the following
     limitations:
 
             (a) No indemnification shall be required to be made by the
        Indemnifying Party until the aggregate amount of the Claimant's Losses
        exceeds Seventy-Five Thousand Dollars ($75,000), in which case the
        Indemnifying Party shall be liable for the full amount of such Losses.
 
             (b) No indemnification shall be required to be made by the
        Indemnifying Party for the amount of Claimant's Losses that is in excess
        the Indemnification Escrow. From and after the Closing Date, the
        indemnification rights contained in this Section 11 shall constitute the
        sole and exclusive remedies of the parties hereunder.
 
             (c) The indemnification obligation of an Indemnifying Party shall
        be reduced so as to give effect to any net reduction in federal, state,
        local or foreign income or franchise tax liability realized at any time
        by the Claimant in connection with the satisfaction by the Indemnifying
        Party of a Claim with respect to which indemnification is sought
        hereunder. The indemnification obligation of an Indemnifying Party shall
        also be reduced to the extent of any available insurance proceeds.
        Additionally, the Claimant shall refund to the Indemnifying Party any
        amount of the Claimant's Losses that are subsequently recovered by the
        Claimant pursuant to a settlement or otherwise.
 
     12. Breaches and Defaults; Termination; Remedies.
 
          12.1 Breaches and Defaults; Opportunity to Cure.  Prior to the
     exercise by a party of any termination rights afforded under this
     Agreement, if either party (the "Non-Breaching Party") believes the other
     (the "Breaching Party") to be in breach hereunder, the Non-Breaching Party
     shall provide the Breaching Party with written notice specifying in
     reasonable detail the nature of such breach, whereupon the Breaching Party
     shall have thirty (30) days from the receipt of such notice to cure such
     breach; provided, however, that if such breach is not capable of being
     cured within such period and if the Breaching Party shall have commenced
     action to cure such breach within such period and is diligently attempting
     to cure such breach, then the Breaching Party shall be afforded an
     additional reasonable amount of time to cure such breach; provided,
     further, however, Purchaser shall have no opportunity to cure the breach of
     its obligation to deliver any required portion of the Acquisition Price to
     be delivered to Seller at Closing. If the breach is not cured within such
     time period, then the Breaching Party shall be in default hereunder and the
     Non-Breaching Party shall be entitled to terminate this Agreement (as
     provided in Section 12.2). This right of termination shall be in addition
     to, and not in lieu of, any legal remedies available to the Non-Breaching
     Party.
 
          12.2 Termination.  This Agreement may be terminated at any time prior
     to the Closing as follows:
 
             (a) by mutual written agreement of the parties hereto;
 
             (b) by Purchaser, provided Purchaser is not then in breach of this
        Agreement, pursuant to a written notice to Seller, (i) if any one or
        more of the conditions to Purchaser's obligation to close has not been
        fulfilled in any material respect as of the Closing Date, (ii) subject
        to Section 12.1 if Seller has breached in any material respect any
        representation, warranty, covenant or agreement contained in this
        Agreement, or (iii) if the Closing shall not have taken place by the
        date that is twelve (12) months after the date of the execution of this
        Agreement (the "Outside Date") (unless any of the foregoing events shall
        have resulted primarily from Purchaser breaching any representation,
        warranty, covenant or agreement contained in this Agreement); and
 
             (c) by Seller, provided Seller is not then in breach of this
        Agreement, pursuant to a written notice to Purchaser, (i) if any one or
        more of the conditions to Seller's obligation to close has not been
        fulfilled in any material respect as of the Closing Date, (ii) subject
        to Section 12.1, if Purchaser has breached in any material respect any
        representation, warranty, covenant or agreement contained in this
        Agreement, or (iii) if the Closing shall not have taken place by the
        Outside Date (unless any of the foregoing events shall have resulted
        primarily from Seller's breach of any representation, warranty, covenant
        or agreement contained in this Agreement).
 
                                       23
<PAGE>   29
 
          12.3 Effect of Termination.  In the event of any termination of this
     Agreement, all obligations of the parties hereto under this Agreement
     (except for the obligations contained in Sections 9, 13.1, 13.2 and 13.5)
     shall terminate as of such date of termination and this Agreement shall
     thereafter become void and be of no further force and effect, and upon such
     termination no party hereto shall be liable to the other party, except for
     damages and expenses (including attorneys', accounting and other
     professional fees and expenses) resulting from breaches of this Agreement
     prior to such termination.
 
     13. Miscellaneous.
 
          13.1 Resolution of Disputes.
 
             (a) Any controversy, dispute or claim (collectively, a "Dispute")
        between the parties arising out of or relating to this Agreement, or the
        breach, termination or validity thereof, shall be finally settled by
        arbitration in accordance with the commercial arbitration rules of the
        American Arbitration Association ("AAA") then obtaining. However, in all
        events, these arbitration provisions shall govern over any conflicting
        rules that may now or hereafter be contained in the AAA rules. The
        arbitration shall be held in New York, New York unless the parties
        mutually agree to have the arbitration held elsewhere, and judgment upon
        the award made therein may be entered by any court having jurisdiction
        in New York, New York; provided, however, that nothing contained in this
        Section 13.1 shall be construed to limit or preclude a party from
        bringing any action in any court of competent jurisdiction for
        injunctive or other provisional relief to compel another party to comply
        with its obligations under this Agreement during the pendency of the
        arbitration proceedings. Any judgment upon the award rendered by the
        arbitrators may be entered in any court having jurisdiction over the
        subject matter hereof. The arbitrator shall have the authority to grant
        any equitable and legal remedies that would be available in any judicial
        proceeding instituted to resolve any claim hereunder.
 
             (b) Any such arbitration will be conducted before three (3)
        arbitrators, one of which shall be chosen by Seller, one of which shall
        be chosen by Purchaser, and the third chosen by the other two
        arbitrators. The decision of a majority of the arbitrators will be the
        decision of the arbitrators. The arbitrators shall permit such discovery
        as they shall determine is appropriate in the circumstances, taking into
        account the needs of the parties and the desirability of making
        discovery expeditious and cost-effective. Any such discovery shall be
        limited to information directly related to the controversy or claim in
        arbitration and shall be concluded within thirty (30) days after
        appointment of the third arbitrator.
 
             (c) The prevailing party in any arbitration hereunder shall be
        entitled to an award of its reasonable costs incurred in connection
        therewith, including attorneys' fees.
 
             (d) For any Dispute submitted to arbitration, the burden of proof
        will be as it would be if the claim were litigated in a judicial
        proceeding.
 
             (e) Upon the conclusion of any arbitration proceedings hereunder,
        the arbitrators will render findings of fact and conclusions of law and
        a written opinion setting forth the basis and reasons for any decision
        reached and will deliver such documents to each party to this Agreement
        along with a signed copy of the award.
 
             (f) The arbitrators chosen in accordance with these provisions will
        not have the power to alter, amend or otherwise affect the terms of
        these arbitration provisions or the provisions of this Agreement.
 
          13.2 Expenses.  The parties to this Agreement shall, except as
     otherwise specifically provided herein, bear their respective expenses
     incurred in connection with the preparation, negotiation, execution and
     performance of this Agreement and the transactions contemplated hereby,
     including all fees and expenses of agents, representatives, consultants,
     counsel and accountants.
 
          13.3 Further Assurances.  Each of the parties shall execute such
     agreements and documents and take such further actions as may be reasonably
     required or desirable to carry out the provisions hereof and
 
                                       24
<PAGE>   30
 
     the transactions contemplated hereby. Each such party shall use its best
     efforts (which shall not include the payment of money) to fulfill or obtain
     the fulfillment of the conditions to the Closing, including the execution
     and delivery of any other agreement or document, the execution and delivery
     of which are conditions precedent to the Closing.
 
          13.4 Access to Records.  From and after the Closing Date, Seller shall
     allow Purchaser, and its counsel, accountants and other representatives,
     such access to Seller's records that after the Closing are in the custody
     or control of Seller as Purchaser reasonably requires in order to comply
     with its obligations under law or under contracts constituting Assumed
     Liabilities or Purchased Assets. From and after the Closing Date, Purchaser
     shall allow Seller, and its counsel, accountants and other representatives,
     such access to records that after the Closing are in the custody or control
     of Purchaser as Seller reasonably require in order to comply with their
     obligations under law (including with respect to tax matters and the
     preparation of the Closing Date Balance Sheet and the Closing Statement).
 
          13.5 Indemnification of Brokerage.  Seller agrees to indemnify and
     save Purchaser harmless from any claim or demand for commissions or other
     compensation by any broker, finder, agent or similar intermediary claiming
     to have been employed by or on behalf of Seller or any affiliate (including
     Morgan Stanley & Co. Incorporated), and to bear the cost of reasonable
     legal fees and expenses incurred in defending against any such claim.
     Purchaser agrees to indemnify and save Seller harmless from any claim or
     demand for commissions or other compensation by any broker, finder, agent
     or similar intermediary claiming to have been employed by or on behalf of
     Purchaser or any affiliate and to bear the cost of reasonable legal fees
     and expenses incurred in defending against such claim.
 
          13.6 Severability.  Any provision of this Agreement that is prohibited
     or unenforceable in any jurisdiction shall, as to such jurisdiction, be
     ineffective to the extent of such prohibition or unenforceability without
     invalidating the remaining provisions hereof, and any such prohibition or
     unenforceability in any jurisdiction shall not invalidate or render
     unenforceable such provision in any other jurisdiction. If any court
     determines that any covenant, or any part of any covenant is invalid or
     unenforceable, such covenant shall be enforced to the extent permitted by
     such court, and all other covenants shall not thereby be affected and shall
     be given full effect, without regard to the invalid portions.
 
          13.7 Notices.  Any notice or other communication required or permitted
     hereunder shall be in writing and shall be deemed to have been duly given
     when received if delivered personally against receipt; when transmitted if
     transmitted by telecopy, electronic or digital transmission method; the
     next day if sent for next day delivery by a nationally recognized overnight
     courier service; or upon receipt if sent by
 
                                       25
<PAGE>   31
 
     certified, registered or express mail, return receipt requested, postage
     prepaid. In each case notice shall be sent as follows:
 
                         (a)  if to Seller, to:
 
                              Horizon Cellular Group
                              101 Lindenwood Drive/Suite 125
                              Malvern, PA 19355
                              Telecopy No.: 610-993-2683
                              Attention: Mr. Bruce M. Hernandez
 
                         with a required copy to:
 
                              Kleinbard Bell & Brecker
                              1900 Market Street/Suite 700
                              Philadelphia, Pennsylvania 19103
                              Telecopy No.: 215-568-0140
                              Attention: Howard J. Davis, Esquire
 
                         (b)  if to Purchaser, to:
 
                              PriCellular Corporation
                              45 Rockefeller Plaza/Suite 3200
                              New York, NY 10020
                              Telecopy No.: 212-245-3058
                              Attention: Mr. Robert Price
 
                         with a required copy to:
 
                              Vorys, Sater, Seymour and Pease
                              52 East Gay Street
                              Columbus, OH 43216
                              Telecopy No.: 614-464-6350
                              Attention: Ronald A. Robins, Jr.
 
     Any party may by notice given in accordance with this Section to the other
     parties designate another address or person for receipt of notices
     hereunder.
 
          13.8 Entire Agreement.  This Agreement (including the Schedules and
     Exhibits) and the agreements (including the Escrow Agreement), certificates
     and other documents delivered hereunder contain the entire agreement
     between the parties with respect to the transactions described herein, and,
     except as provided in the next sentence, supersede all prior agreements,
     written or oral, with respect thereto. This Agreement and that certain
     Confidentiality Agreement dated September 8, 1995 between Purchaser and
     Horizon shall be construed as integrated and complementary of each other.
 
          13.9 Amendments and Waivers.  This Agreement may be modified or
     amended, and the terms hereof may be waived, only by a written instrument
     signed by the parties or, in the case of a waiver, by the party waiving
     compliance. No delay on the part of any party in exercising any right,
     power or privilege hereunder shall operate as a waiver thereof, nor shall
     any waiver on the part of any party of any such right, power or privilege,
     nor any single or partial exercise of any such right, power or privilege,
     preclude any further exercise thereof or the exercise of any other such
     right, power or privilege.
 
          13.10 Governing Law.  This Agreement shall be governed and construed
     in accordance with the laws of the State of Delaware without regard to
     principles of conflicts of law.
 
          13.11 Assignment; Binding Effect.  Neither this Agreement nor any of
     the rights or obligations hereunder may be assigned (including by operation
     of law) by any party without the prior written consent of the other party
     which consent shall not be unreasonably delayed, conditioned or withheld.
     Subject to
 
                                       26
<PAGE>   32
 
     the foregoing, this Agreement shall be binding upon and inure to the
     benefit of the parties hereto and their respective successors and permitted
     assigns.
 
          13.12 Beneficiaries of Agreement.  The representations, warranties,
     covenants and agreements expressed in this Agreement are for the sole
     benefit of the other party hereto and are not intended to benefit, and may
     not be relied upon or enforced by, any other party as a third-party
     beneficiary or otherwise.
 
          13.13 Counterparts; Facsimile Signatures.  This Agreement may be
     executed by the parties hereto in separate counterparts, each of which when
     so executed and delivered shall be an original, but all such counterparts
     shall together constitute one and the same instrument. Each counterpart may
     consist of a number of copies hereof each signed by less than all, but
     together signed by all of the parties hereto. Facsimile signatures on this
     Agreement and any of the agreements and documents executed in connection
     herewith shall be deemed original signatures.
 
          13.14 Exhibits and Schedules.  The Exhibits and Schedules are a part
     of this Agreement as if fully set forth herein. All references herein to
     Sections, subsections, clauses, Exhibits and Schedules shall be deemed
     references to such parts of this Agreement, unless the context shall
     otherwise require.
 
          13.15 Computation of Days; Holidays.  Whenever this Agreement provides
     for a period of time that is expressed in terms of a numbers of days prior
     to or within which actions or events are to occur or not occur, such time
     period shall be measured in calendar days unless otherwise expressly
     provided. Whenever this Agreement provides for a date, day or period of
     time on or prior to which actions or events are to occur or not occur, and
     if such date, day or last day of such period of time falls on a Saturday,
     Sunday, or legal holiday, then the same shall be deemed to fall on the
     immediately following business day.
 
          13.16 Headings.  The headings in this Agreement are for reference
     only, and shall not affect the meaning or interpretation of this Agreement.
 
          13.17 Limited Recourse.  Except as provided in this Section 13.17,
     this Agreement and all of the agreements and documents executed in
     connection herewith shall be non-recourse to the partners, affiliates and
     officers of Seller and its partners, affiliates, officers, directors and/or
     stockholders. If Seller is in default hereunder or under any such other
     agreement or document, Purchaser's recourse shall be limited solely to (a)
     the Indemnification Escrow or (b) in the case of claims for fraud or
     intentional tort by Seller, to Horizon and Horizon's equity in its assets
     without any recourse to Horizon's partners, affiliates or officers or to
     their partners, affiliates, officers, directors and/or stockholders.
 
                                       27
<PAGE>   33
 
     IN WITNESS WHEREOF, the parties have executed this Agreement as of the date
first above written.
 
                                          HORIZON CELLULAR TELEPHONE
                                          COMPANY OF MONONGALIA, L. P.
                                          By: KCCGP, L.P., its general partner
                                          By: HORIZON G.P., INC., its general
                                          partner
 
                                          By:
 
                                          --------------------------------------
                                          Name:
                                          Title:
 
                                          EASTERN WIRELESS CELLULAR
                                          CORPORATION
 
                                          By:
 
                                          --------------------------------------
                                          Name: Robert Price
                                          Title: President
 
                                          PRICELLULAR CORPORATION
 
                                          By:
 
                                          --------------------------------------
                                          Name: Robert Price
                                          Title: President
 
                                       28

<PAGE>   1
 
                                                                    EXHIBIT 10.3
 
                            ASSET EXCHANGE AGREEMENT
 
                                 BY AND BETWEEN
 
                            PRICELLULAR CORPORATION,
                     EASTERN WIRELESS CELLULAR CORPORATION,
                          CHILL CELLULAR CORPORATION,
                      OHIO RIVER CELLULAR CORPORATION, AND
                    PARKERSBURG CELLULAR TELEPHONE CO., INC.
 
                          COLLECTIVELY, "PRICELLULAR"
 
                                      AND
 
                       VANGUARD CELLULAR FINANCIAL CORP.,
                    ORANGE COUNTY CELLULAR TELEPHONE CORP.,
                     VANGUARD CELLULAR OPERATING CORP., AND
                             WARREN AND LEWIS, LTD.
 
                            COLLECTIVELY, "VANGUARD"
 
                           DATED AS OF JUNE 17, 1996
<PAGE>   2
 
                               TABLE OF CONTENTS
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>        <C>                                                                            <C>
Recitals................................................................................    1
ARTICLE I...............................................................................    1
  1.1      Defined Terms................................................................    1
ARTICLE II  EXCHANGE BETWEEN THE PARTIES; CLOSING ADJUSTMENTS...........................   10
  2.1      Exchange and Consideration...................................................   10
  2.2      Assumption of Liabilities....................................................   10
  2.3      Excluded Liabilities.........................................................   10
  2.4      Post-Closing Adjustments.....................................................   11
ARTICLE III  REPRESENTATIONS AND WARRANTIES OF PRICELLULAR..............................   13
  3.1      Organization of PriCellular..................................................   13
  3.2      Authorization................................................................   13
  3.3      Absence of Certain Changes or Events.........................................   13
  3.4      Title to Assets..............................................................   14
  3.5      Sufficiency of PriCellular Systems Assets....................................   14
  3.6      Real Property................................................................   14
  3.7      Equipment....................................................................   15
  3.8      Contracts....................................................................   15
  3.9      No Conflict or Violation.....................................................   15
  3.10     Consents and Approvals.......................................................   15
  3.11     Authorizations...............................................................   16
  3.12     Licensee Qualifications......................................................   16
  3.13     Financial Statements.........................................................   16
  3.14     Litigation...................................................................   16
  3.15     Labor Matters................................................................   16
  3.16     Compliance with Law..........................................................   17
  3.17     No Brokers...................................................................   17
  3.18     No Other Agreements to Sell..................................................   17
  3.19     Intentionally omitted........................................................   17
  3.20     Employee Benefit Plans.......................................................   17
  3.21     Transactions with Certain Persons............................................   17
  3.22     Tax Matters..................................................................   18
  3.23     Deposits.....................................................................   18
  3.24     Subscribers and Suppliers....................................................   18
  3.25     Insolvency Proceedings.......................................................   18
  3.26     Environmental Matters........................................................   18
  3.27     32 Dbu Contour...............................................................   19
  3.28     Material Misstatements Or Omissions..........................................   19
  3.29     FCC and Other Governmental Reports...........................................   19
ARTICLE IV  REPRESENTATIONS AND WARRANTIES OF VANGUARD..................................   19
  4.1      Organization of Vanguard.....................................................   19
  4.2      Authorization................................................................   20
  4.3      Absence of Certain Changes or Events.........................................   20
  4.4      Title to Assets..............................................................   21
  4.5      Sufficiency of NYOC System Assets............................................   21
  4.6      Real Property................................................................   21
  4.7      Equipment....................................................................   21
</TABLE>
 
                                        i
<PAGE>   3
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>        <C>                                                                            <C>
  4.8      Contracts....................................................................   22
  4.9      No Conflict or Violation.....................................................   22
  4.10     Consents and Approvals.......................................................   22
  4.11     Authorizations...............................................................   22
  4.12     License Qualifications.......................................................   23
  4.13     Financial Statements.........................................................   23
  4.14     Litigation...................................................................   23
  4.15     Labor Matters................................................................   23
  4.16     Compliance with Law..........................................................   23
  4.17     No Brokers...................................................................   24
  4.18     No Other Agreements to Sell..................................................   24
  4.19     Intentionally omitted........................................................   24
  4.20     Employee Benefit Plans.......................................................   24
  4.21     Transactions with Certain Persons............................................   24
  4.22     Tax Matters..................................................................   24
  4.23     Deposits.....................................................................   25
  4.24     Subscribers and Suppliers....................................................   25
  4.25     Insolvency Proceedings.......................................................   25
  4.26     Environmental Matters........................................................   25
  4.27     32 Dbu Contour...............................................................   26
  4.28     Minority Interests...........................................................   26
  4.29     Material Misstatements Or Omissions..........................................   26
  4.30     FCC and Other Governmental Reports...........................................   26
  4.31     Preparation of Schedule 3.7..................................................   26
ARTICLE V  ACTIONS PRIOR TO THE CLOSING.................................................   27
  5.1      Maintenance of Systems.......................................................   27
  5.2      Certain Prohibited Transactions..............................................   27
  5.3      Investigations...............................................................   28
  5.4      Consents and Best Efforts....................................................   28
  5.5      Notification of Certain Matters..............................................   29
  5.6      No Negotiations..............................................................   30
  5.7      Parkersburg Equipment........................................................   30
  5.8      PriCellular Employees........................................................   30
  5.9      Vanguard Employees...........................................................   31
  5.10     Roaming and Toll Arrangements................................................   31
  5.11     Monthly Financials...........................................................   31
  5.12     Capital Contributions With Respect to Minority Interests.....................   32
  5.13     Like-Kind Exchange Treatment.................................................   32
  5.14     Payments to Columbia Capital Corporation.....................................   32
  5.15     PriCellular Merger...........................................................   32
  5.16     Environmental Correction and Remediation.....................................   32
  5.17     AT&T Switch Sharing Agreement................................................   33
  5.18     Wilkes-Barre Switch Sharing Agreement........................................   33
  5.19     Subscriber Lists.............................................................   34
  5.20     Warwick Lease; Cronomer Lease................................................   34
  5.21     Other Parkersburg Equipment..................................................   34
ARTICLE VI  CONDITIONS TO PRICELLULAR'S OBLIGATIONS.....................................   34
  6.1      Representations, Warranties and Covenants....................................   34
</TABLE>
 
                                       ii
<PAGE>   4
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>        <C>                                                                            <C>
  6.2      Consents.....................................................................   34
  6.3      Closing Documents............................................................   34
  6.4      No Governmental Proceeding or Litigation.....................................   34
  6.5      Opinion of Counsel...........................................................   35
  6.6      HSR Act......................................................................   35
  6.7      Delivery of the Wilkes-Barre Switch Sharing Agreement........................   35
  6.8      Audited Financial Statements.................................................   35
  6.9      Failure of Condition.........................................................   35
ARTICLE VII  CONDITIONS TO VANGUARD'S OBLIGATIONS.......................................   35
  7.1      Representations, Warranties and Covenants....................................   35
  7.2      Consents.....................................................................   35
  7.3      Closing Documents............................................................   35
  7.4      No Governmental Proceeding or Litigation.....................................   35
  7.5      Opinion of Counsel...........................................................   35
  7.6      Opinion of FCC Counsel.......................................................   36
  7.7      HSR Act......................................................................   36
  7.8      Delivery of the AT&T Switch Sharing Agreement................................   36
  7.10     Failure of Condition.........................................................   36
ARTICLE VIII  CLOSING...................................................................   36
  8.1      Deliveries by PriCellular....................................................   36
  8.2      Deliveries by Vanguard.......................................................   37
  8.3      Form of Instruments..........................................................   38
  8.4      Consents to Assignment.......................................................   38
  8.5      Allocation...................................................................   38
ARTICLE IX  ACTIONS BY PRICELLULAR AND VANGUARD AFTER THE CLOSING.......................   39
  9.1....  Books and Records............................................................   39
  9.2      Billing and Other Transition Matters.........................................   39
  9.3      Further Assurances...........................................................   39
ARTICLE X  INDEMNIFICATION..............................................................   39
  10.1     Survival of Representations, Etc.............................................   39
  10.2     Indemnification..............................................................   40
  10.3     Notice of Claims.............................................................   41
  10.4     Third Person Claims..........................................................   41
  10.5     Bulk Sales...................................................................   41
ARTICLE XI  DEFAULT AND REMEDIES........................................................   42
  11.1     Opportunity to Cure..........................................................   42
  11.2     Remedies.....................................................................   42
  11.3     Absence of FCC Consent.......................................................   43
  11.4     Designation for Hearing......................................................   43
  11.5     Failure of Condition Precedent to Closing....................................   43
  11.6     Damage to Assets.............................................................   43
  11.7     No Limitation of Damages or Remedies.........................................   44
ARTICLE XII  MISCELLANEOUS..............................................................   44
  12.1     Assignment...................................................................   44
  12.2     Notices......................................................................   44
  12.3     Choice of Law................................................................   45
  12.4     Entire Agreement, Amendments and Waivers.....................................   45
  12.5     Counterparts.................................................................   45
</TABLE>
 
                                       iii
<PAGE>   5
 
<TABLE>
<CAPTION>
                                                                                          PAGE
                                                                                          ----
<S>        <C>                                                                            <C>
  12.6     Invalidity...................................................................   45
  12.7     Headings.....................................................................   45
  12.8     Responsibility for Certain Taxes and Expenses................................   45
  12.9     Schedules and Exhibits.......................................................   46
  12.10    Publicity....................................................................   46
  12.11    Confidential Information.....................................................   46
  12.12    Relationship of Parties......................................................   46
  12.13    Consent to Jurisdiction......................................................   46
</TABLE>
 
                                       iv
<PAGE>   6
 
                            ASSET EXCHANGE AGREEMENT
 
     This Asset Exchange Agreement (this "Agreement") is entered into as of this
17th day of June, 1996, by and between PriCellular (as defined below) and
Vanguard (as defined below). Capitalized terms used in the recitals and not
defined therein have the meanings set forth in Article I of this Agreement.
 
                                    RECITALS
 
     A. WHEREAS, PriCellular holds, among other assets, the licenses listed on
Schedule 1 hereto issued by the Federal Communications Commission ("FCC") to
operate the non-wireline cellular telephone systems in the MSAs and RSAs listed
on Schedule 1 attached hereto (collectively, the "PriCellular Systems");
 
     B. WHEREAS, Vanguard holds, among other assets, the licenses listed on
Schedule 2 attached hereto issued by the FCC to operate a non-wireline cellular
telephone system in the Orange County, New York MSA (NY MSA #144) (the "NYOC
System") and also owns shares in certain corporations (the "Minority Interest
Corporations"), and partnership interests in certain general partnerships (the
"Minority Interest Partnerships"), in each case listed on Schedule 2 hereto
which corporations and partnerships hold FCC licenses to operate non-wireline
cellular telephone systems in the markets listed on Schedule 2 attached hereto
(Vanguard's ownership interests in the Minority Interest Corporations and the
Minority Interest Partnerships are hereinafter collectively referred to as the
"Minority Interests");
 
     C. WHEREAS, PriCellular desires to transfer, assign and convey to Vanguard
substantially all of the assets of the PriCellular Systems in exchange for the
Minority Interests and substantially all of the assets of the NYOC System, and
Vanguard desires to transfer, assign and convey to PriCellular the Minority
Interests and substantially all of the assets of the NYOC System in exchange for
substantially all of the assets of the PriCellular Systems; and
 
     D. WHEREAS, Vanguard and PriCellular intend that the exchange of assets
contemplated hereby be a tax deferred transaction of "like-kind" property to the
maximum extent permissible under Section 1031 of the Internal Revenue Code of
1986, as amended.
 
     NOW, THEREFORE, in consideration of the mutual covenants and promises
contained herein and for other good and valuable consideration, the receipt and
adequacy of which are hereby acknowledged, the parties agree as follows:
 
                                   ARTICLE I
 
     1.1 Defined Terms.  As used herein, the terms below have the following
meanings:
 
          "Action" means any claim, suit, litigation or proceeding.
 
          "Adjustment Amount" has the meaning set forth in Section 2.4(a).
 
          "Affiliate" of a Person means any Person who directly or indirectly
     controls, is controlled by, or is under common control with, such Person.
     The term "control" (including, with correlative meaning, the terms
     "controlled by" and "under common control with"), as used with respect to
     any Person, means the possession, directly or indirectly, of the power to
     direct or cause the direction of the management and policies of such
     Person, whether through the ownership of voting securities, by contract or
     otherwise.
 
          "Assignment Applications" has the meaning set forth in Section 5.4(a).
 
          "Balance Sheet Date" means December 31, 1995.
 
          "Benefit Arrangement" means any employment, consulting, severance or
     other similar contract, arrangement or policy and each plan, arrangement
     (written or oral), program, agreement or commitment providing for insurance
     coverage (including without limitation any self-insured arrangements),
     workers' compensation, disability benefits, supplemental unemployment
     benefits, vacation benefits, retirement benefits, life, health, disability
     or accident benefits (including without limitation any "voluntary
     employees' beneficiary association" as defined in Section 501(c)(9) of the
     Code providing for the same
<PAGE>   7
 
     or other benefits) or for deferred compensation, profit-sharing bonuses,
     stock options, stock appreciation rights, stock purchases or other forms of
     incentive compensation or post-retirement insurance, compensation or
     benefits which:
 
             (A) is not a Welfare Plan, Pension Plan or Multiemployer Plan,
 
             (B) is entered into, maintained, contributed to or required to be
        contributed to, as the case may be, by PriCellular or Vanguard (as
        appropriate) or any ERISA Affiliate of either or under which PriCellular
        or Vanguard (as appropriate) or any ERISA Affiliate of either may incur
        any Liability, and
 
             (C) covers any employee or former employee of PriCellular or
        Vanguard (as appropriate) or any ERISA Affiliate of either (with respect
        to their relationship with such entities).
 
          "Cell Site" means a location that contains, among other things, a
     low-power transmitter-receiver that communicates by radio signal with
     cellular telephones located in a designated geographic region.
 
          "Claim Notice" has the meaning set forth in Section 10.3(a).
 
          "Closing" means the consummation of the transactions contemplated by
     this Agreement on the Closing Date.
 
          "Closing Date" means the first business day beginning after the date
     on which all FCC Consents have been obtained and each of such consents has
     become a Final Order, and any other governmental consents required by any
     other governmental body have been granted and have become final and
     nonappealable, and the appropriate waiting period under the HSR Act has
     expired or has been terminated, or such other date as is mutually agreed
     upon by the parties.
 
          "Code" means the Internal Revenue Code of 1986, as amended from time
     to time, and the regulations promulgated thereunder.
 
          "Communications Act" means the Communications Act of 1934, as amended,
     and the written rules, regulations, orders and policies of the FCC.
 
          "Damages" has the meaning set forth in Section 10.2.
 
          "Employee Plans" means all Benefit Arrangements, Multiemployer Plans,
     Pension Plans and Welfare Plans.
 
          "Encumbrance" means any contract for sale (except for the sale of
     cellular telephone service), claim, lien, pledge, option, charge, easement,
     security interest, mortgage, deed of trust, right-of-way, encumbrance or
     adverse interest of any kind or character of any other Person.
 
          "Environmental Laws" means any and all federal, state, local or
     foreign statutes, rules, laws, regulations, ordinances, codes, orders,
     licenses, franchises, permits and authorizations relating to health, safety
     or the environment, including without limitation the Handling of
     Substances, the presence of Substances at an Operating Site or any
     antipollution requirements, in effect on or prior to the Closing Date.
 
          "ERISA" means the Employee Retirement Income Security Act of 1974, as
     amended, and the regulations promulgated thereunder.
 
          "ERISA Affiliate" means any entity which is (or at any relevant time
     was) a member of a "controlled group of corporations" with, under "common
     control" with, or a member of an "affiliated service group" with,
     PriCellular or Vanguard (as appropriate) as defined in Section 414(b), (c),
     (m) or (o) of the Code.
 
          "Excluded Liabilities" has the meaning set forth in Section 2.3.
 
          "FCC" has the meaning set forth in the recitals.
 
                                        2
<PAGE>   8
 
          "FCC Consents" means the action of the FCC granting its consent to (i)
     the PriCellular Partition Application, (ii) the PriCellular Assignment
     Applications, and (iii) the NYOC Assignment Application.
 
          "FCC Counsel" has the meaning provided in Section 7.6.
 
          "Final Order" means an order, action or decision of the FCC (or
     subsequent court order or judgment) that has not been reversed, stayed,
     enjoined, modified or amended and as to which the time to appeal, petition
     for certiorari or seek reargument or rehearing or administrative
     reconsideration or review has expired and as to which no appeal,
     reargument, petition for certiorari or rehearing or petition for
     reconsideration or application for review is pending or as to which any
     right to appeal, reargue, petition for certiorari or rehearing or
     reconsideration or review has been waived in writing by each party having
     such a right or, if any appeal, reargument, petition for certiorari or
     rehearing or reconsideration or review thereof has been sought, the order
     or judgment of the court or FCC has been affirmed by the highest court (or
     the administrative entity or body) to which the order was appealed or from
     which the argument or rehearing or reconsideration or review was sought, or
     certiorari has been denied, and the time to take any further appeal or to
     seek certiorari or further reargument or rehearing, or reconsideration or
     review, has expired.
 
          "Handling" has the meaning set forth in the definition of NYOC
     Pre-Closing Environmental Matters.
 
          "Hocking College Lease" means that certain Land Lease Agreement, dated
     as of May 16, 1995, by and between Hocking College Foundation, Inc. and
     PriCellular, as successor in interest to Cellular 10 Inc.
 
          "Hocking College Premises" has the meaning set forth in Section
     5.16(d).
 
          "HSR Act" means the Hart-Scott-Rodino Antitrust Improvements Act of
     1976, as amended.
 
          "Indemnified Party" has the meaning set forth in Section 10.3(a).
 
          "Indemnitor" has the meaning set forth in Section 10.3(a).
 
          "Inventory" means all merchandise owned and intended for resale,
     whether or not located on the premises, on consignment to a third party, or
     in transit or storage.
 
          "Liabilities" means liabilities, obligations or commitments of any
     nature, absolute, accrued, contingent or otherwise, known or unknown,
     whether matured or unmatured.
 
          "Minority Interest Corporations" has the meaning set forth in the
     recitals.
 
          "Minority Interest Partnership Interests" means the partnership
     interests owned by Vanguard in certain general partnerships as set forth on
     Schedule 2 attached hereto.
 
          "Minority Interest Partnerships" has the meaning set forth in the
     recitals.
 
          "Minority Interest Percentage Interests" means (i) as to any Minority
     Interest Partnership Interest, the percentage equity ownership interest
     represented by such Minority Interest Partnership Interest in the issuing
     partnership, and (ii) as to any Minority Interest Shares, the percentage
     equity ownership interest represented by such Minority Interest Shares in
     the issuing corporation, in each case as set forth on Schedule 2 hereto.
 
          "Minority Interest Shares" means those Minority Interests that consist
     of shares owned by Vanguard in certain corporations as set forth on
     Schedule 2 attached hereto.
 
          "Minority Interests" has the meaning set forth in the recitals.
 
          "Multiemployer Plan" means any "multiemployer plan," as defined in
     Section 400(a)(3) of ERISA, (A) which PriCellular or Vanguard (as
     appropriate) or any ERISA Affiliate of either maintains, administers,
     contributes to or is required to contribute to, or after September 25,
     1980, maintained, administered, contributed to or was required to
     contribute to, or under which PriCellular or
 
                                        3
<PAGE>   9
 
     Vanguard (as appropriate) or any ERISA Affiliate of either may incur any
     Liability and (B) which covers any employee or former employee of
     PriCellular or Vanguard (as appropriate) or any ERISA Affiliate of either
     (with respect to their relationship with such entities).
 
          "National Agency Agreements" means agreements to allow agents on a
     national or regional basis to enter into Subscriber Agreements with respect
     to the NYOC System or the PriCellular Systems, as appropriate.
 
          "NYOC Assignment Application" has the meaning set forth in Section
     5.4(a).
 
          "NYOC Audited Financial Statements" means the financial statements of
     Vanguard relating to the NYOC System for the fiscal year ended December 31,
     1995, to be provided pursuant to Section 6.8.
 
          "NYOC Authorizations" means all authorizations, permits or licenses
     issued by any governmental authority to Vanguard in respect of
     construction, modification, ownership or operation of the NYOC System and
     all applications for modification, extension or renewal thereof.
 
          "NYOC Books and Records" means all of the books and records of
     Vanguard pertaining to the construction and operation of the NYOC System,
     including without limitation, (i) books and records relating to the
     purchase of materials and supplies, invoices, customer lists, supplier
     lists, personnel records, and subscriber information, (ii) public file
     materials, logs and engineering records, (iii) plans, diagrams, blueprints,
     schematics, filings with governmental agencies and executed copies of all
     NYOC Contracts and Subscriber Agreements, and (iv) computer software discs,
     tapes and data in computer readable and/or human readable form used to
     maintain any of the foregoing together with the media on which such
     software and data are stored and all documentation relating thereto.
 
          "NYOC Capital Budget" means the capital budget of Vanguard pertaining
     to the NYOC System for fiscal year 1996, attached as Schedule 1.1.1.
 
          "NYOC Cell Sites" means the nine (9) Cell Sites providing cellular
     telephone service to the NYOC System.
 
          "NYOC Closing Balance Sheet" means the unaudited balance sheet as of
     the Closing Date of Vanguard pertaining to the NYOC System, prepared in
     accordance with generally accepted accounting principles, consistently
     applied.
 
          "NYOC Contracts" means all leases (for real or personal property),
     contracts, non-governmental licenses, commitments, understandings and
     agreements to which Vanguard is a party (whether written or oral) that
     relate to the operation of the NYOC System, including all amendments,
     modifications and renewals thereof, but excluding insurance policies,
     employment agreements, Subscriber Agreements, Resale Agreements, Roaming
     Agreements and National Agency Agreements.
 
          "NYOC Deposit Liabilities" has the meaning set forth in Section
     2.4(a).
 
          "NYOC Employees" means all persons employed by Vanguard in connection
     with the NYOC System on a full- or part-time basis together with all
     persons retained as "independent contractors."
 
          "NYOC Environmental Expenses" means any Liability, loss, cost or
     expense, other than any internal administrative costs of PriCellular,
     arising from any NYOC Pre-Closing Environmental Matters, whether incurred
     before or after the Closing Date, including without limitation, reasonable
     costs of investigation, cleanup, remedial or response action, the costs
     associated with posting financial assurances for the completion of
     response, remedial or corrective actions, the preparation of any closure or
     other necessary or required plans or analyses, or other reports or analyses
     submitted to or prepared by regulating agencies, including the cost of
     health assessments, epidemiological studies and the like, the retention of
     engineers and other expert consultants, and legal counsel, capital
     improvements, operation and maintenance testing and monitoring costs, power
     and utility costs, and administrative costs or damages.
 
          "NYOC Equipment" means all of the furniture, fixtures, furnishings,
     machinery, computer hardware, radios, towers, lines, test equipment, tools,
     antennas, transmitters, inventory, office equipment,
 
                                        4
<PAGE>   10
 
     and other tangible personal property used or useful in the construction or
     operation of the NYOC System, or located at any of the NYOC Real Property,
     including all replacements, improvements, and additions thereto in the
     ordinary course of business between the date hereof and the Closing Date,
     but specifically excludes the Vanguard Excluded Assets.
 
          "NYOC Estoppel Certificates" shall have the meaning set forth in
     Section 5.4(f).
 
          "NYOC FCC Authorizations" means those NYOC Authorizations that are
     issued by the FCC and identified as such on Schedule 4.11.
 
          "NYOC Financial Statements" means the NYOC Unaudited Financial
     Statements, the NYOC Audited Financial Statements, and the NYOC March 1996
     Balance Sheet.
 
          "NYOC Intellectual Property" means all patents, trademarks, service
     marks, trade names, copyrights, licenses, formulas, computer software,
     advertising slogans, advertising technology, advertising techniques,
     merchandising techniques, operating procedures, know-how, technical
     equipment, equipment warranties, data and other intellectual property
     rights or intangible property rights of Vanguard which are used or intended
     for use in connection with the NYOC System.
 
          "NYOC March 1996 Balance Sheet" has the meaning set forth in Section
     2.4(b).
 
          "NYOC Operating Site" has the meaning set forth in the definition of
     NYOC Pre-Closing Environmental Matters.
 
          "NYOC Pre-Closing Environmental Matters" means (i) the production,
     use, generation, storage, treatment, recycling, disposal, discharge,
     release, or other handling or disposition of any kind at any time on or
     prior to the Closing Date (collectively "Handling") of any, toxic,
     hazardous, or other wastes, substances, products, pollutants or materials
     of any kind regulated under Environmental Laws (including without
     limitation, petroleum and petroleum products, asbestos, and radon)
     (collectively "Substances"), either in, on, or under any real property or
     facility owned, leased or used at any time by Vanguard (or an Affiliate of
     Vanguard) in connection with the NYOC System (a "NYOC Operating Site"),
     including without limitation the effects of such Handling of Substances on
     resources, persons, or property within or outside the boundaries of any
     NYOC Operating Site, (ii) the presence as of the Closing Date of Substances
     in, on or under any NYOC Operating Site regardless of how the Substances
     came to rest in, on or under the NYOC Operating Site, (iii) the release of
     any Substances on or prior to the Closing Date in, on or under any off-site
     disposal or treatment facility to which Substances in connection with the
     NYOC System or any NYOC Operating Site or NYOC System Assets were sent,
     (iv) the failure on or prior to the Closing Date of any NYOC Operating Site
     or any operations of the NYOC System to be in compliance with any
     Environmental Laws, and (v) any other act, omission or condition existing
     on or prior to the Closing Date in connection with the NYOC System or any
     NYOC Operating Site or NYOC System Assets which gives rise to Liability or
     potential Liability under any Environmental Laws.
 
          "NYOC Real Property" means all real property owned or leased by or
     used, or intended by Vanguard or its Affiliates for use, in connection with
     the NYOC System, together with all buildings, improvements, fixtures,
     easements, licenses, options, insurance proceeds and condemnation awards
     and all other rights of Vanguard or its Affiliates in or appurtenant
     thereto, used, or intended by Vanguard or its Affiliates to be used, in the
     NYOC System, but excluding the Vanguard Excluded Assets.
 
          "NYOC Real Property Leases" means all leases pursuant to which
     Vanguard holds an interest in any portion of the NYOC Real Property.
 
          "NYOC System" has the meaning provided in the recitals.
 
          "NYOC System Assets" means all assets, properties and rights in
     existence of whatever kind or nature, which are used or acquired for use in
     whole or in part in connection with the NYOC System, whether or not
     reflected on the books and records of Vanguard, including, without
     limitation, the Transferred Current Assets relating to the NYOC System, all
     goodwill and other intangible property
 
                                        5
<PAGE>   11
 
     relating to the NYOC System, the NYOC Real Property, NYOC Equipment, NYOC
     Authorizations, NYOC Contracts and NYOC Books and Records, but excluding
     the Vanguard Excluded Assets.
 
          "NYOC Unaudited Financial Statements" means the balance sheets and
     related statements of income attached hereto as Schedule 1.1.2 relating to
     the NYOC System as of and for the twelve-month period ended as of the
     Balance Sheet Date.
 
          "Operating Site" means an NYOC Operating Site or a PriCellular
     Operating Site, as applicable.
 
          "Other Parkersburg Equipment" means the Ericsson cellular radios and
     the equipment that can be used only with such Ericsson radios within each
     Cell Site in the Parkersburg, WV MSA. The parties shall agree on a list of
     equipment that constitutes the Other Parkersburg Equipment pursuant to
     Section 5.21.
 
          "Parkersburg Equipment Arrangement" shall have the meaning set forth
     in Section 5.7.
 
          "PBGC" means the Pension Benefit Guaranty Corporation.
 
          "Pension Plan" means any "employee pension benefit plan" as defined in
     Section 3(2) of ERISA (other than a Multiemployer Plan) (A) which
     PriCellular or Vanguard (as appropriate) or any ERISA Affiliate of either
     maintains, administers, contributes to or is required to contribute to, or,
     within the five years prior to the Closing Date, maintained, administered,
     contributed to or was required to contribute to, or under which PriCellular
     or Vanguard (as appropriate) or any ERISA Affiliate of either may incur any
     Liability and (B) which covers any employee or former employee of
     PriCellular or Vanguard (as appropriate) or any ERISA Affiliate of either
     (with respect to their relationship with such entities).
 
          "Permitted Encumbrance" means (i) an Encumbrance for Taxes,
     assessments, or other government charges or levies that are not yet due and
     payable or which are being contested in good faith in appropriate
     proceedings, (ii) any easements, rights of way or restrictions of record
     that do not materially impair the value or use as presently used of, in the
     case of Vanguard, the NYOC Real Property or, in the case of PriCellular,
     the PriCellular Real Property, (iii) in the case of the Minority Interest
     Partnership Interests, restrictions imposed by the issuer's partnership
     agreement, (iv) any liens arising from that Pledge of Partnership Interests
     dated September 28, 1993 by Masters Cellular Partnership in favor of NDB
     Bank, N.A., and (v) the pledge of the Minority Interest Shares relating to
     the Poughkeepsie, NY market as security for Vanguard senior credit
     facility, which pledge shall be removed on or prior to the Closing Date.
 
          "Person" means any person or entity, whether an individual, trustee,
     corporation, general partnership, limited partnership, limited Liability
     company, trust, unincorporated organization, business association, firm,
     joint venture, governmental agency or authority.
 
          "PriCellular" means PriCellular Corporation, a Delaware corporation,
     Eastern Wireless Cellular Corporation, a Delaware corporation, Chill
     Cellular Corporation, a Delaware corporation, and Ohio River Cellular
     Corporation, a Delaware corporation, and Parkersburg Cellular Telephone
     Co., Inc., a Delaware corporation, each of which are signatories to this
     Agreement and all of which are jointly and severally liable for the
     representations, warranties and obligations of "PriCellular" hereunder.
 
          "PriCellular Assignment Applications" has the meaning set forth in
     Section 5.4(a).
 
          "PriCellular Assumed Liabilities" has the meaning set forth in Section
     2.2(a).
 
          "PriCellular Authorizations" means all authorizations, permits or
     licenses issued by any governmental authority to PriCellular in respect of
     the construction, modification, ownership or operation of the PriCellular
     Systems and all applications for modification, extension or renewal
     thereof.
 
          "PriCellular Books and Records" means all of the books and records of
     PriCellular pertaining to construction and operation of the PriCellular
     Systems, including without limitation, (i) books and records relating to
     the purchase of materials and supplies, invoices, customer lists, supplier
     lists, personnel records, and subscriber information, (ii) public file
     materials, logs and engineering records, (iii) plans, diagrams, blueprints,
     schematics, filings with governmental agencies and executed copies of all
     PriCellu-
 
                                        6
<PAGE>   12
 
     lar Contracts and Subscriber Agreements, and (iv) computer software discs,
     tapes and data in computer readable and/or human readable form used to
     maintain any of the foregoing together with the media on which such
     software and data are stored and all documentation relating thereto.
 
          "PriCellular Capital Budget" means the aggregate capital budgets of
     PriCellular pertaining to the PriCellular Systems for fiscal year 1996,
     attached as Schedule 1.1.3.
 
          "PriCellular Cell Sites" means the thirteen (13) Cell Sites providing
     cellular telephone service to the PriCellular Systems.
 
          "PriCellular Closing Balance Sheet" means the unaudited balance sheet
     as of the Closing Date of PriCellular pertaining to the PriCellular
     Systems, prepared in accordance with generally accepted accounting
     principles, consistently applied.
 
          "PriCellular's Closing Certificate" has the meaning set forth in
     Section 7.1.
 
          "PriCellular Consents" means any and all consents, approvals,
     authorizations or waivers of any public, governmental or regulatory body or
     authority or any other party (including, without limitation, the FCC, state
     agencies, and any parties to any PriCellular Contracts identified on
     Schedule 3.8 as requiring the consent of any counterparty prior to its
     transfer to Vanguard) that are required for the consummation of the
     transactions contemplated by this Agreement.
 
          "PriCellular Contracts" means all leases (for real and personal
     property), non-governmental licenses, contracts, commitments,
     understandings and agreements to which PriCellular is a party (whether
     written or oral), that relate to the operation of the PriCellular Systems,
     including all amendments, modifications, and renewals thereof, but
     excluding insurance policies, employment agreements, Subscriber Agreements,
     Resale Agreements, Roaming Agreements and National Agency Agreements.
 
          "PriCellular Deposit Liabilities" has the meaning set forth in Section
     2.4(a).
 
          "PriCellular Employees" means all persons employed by PriCellular in
     connection with the PriCellular Systems on a full- or part-time basis
     together with all persons retained as "independent contractors."
 
          "PriCellular Environmental Expenses" means any Liability, loss, cost
     or expense, other than internal administrative costs of Vanguard, arising
     from any PriCellular Pre-Closing Environmental Matters, whether incurred
     before or after the Closing Date, including without limitation, reasonable
     costs of investigation, cleanup, remedial or response action, the costs
     associated with posting financial assurances for the completion of
     response, remedial or corrective actions, the preparation of any closure or
     other necessary or required plans or analyses, or other reports or analyses
     submitted to or prepared by regulating agencies, including the cost of
     health assessments, epidemiological studies and the like, the retention of
     engineers and other expert consultants, and legal counsel, capital
     improvements, operation and maintenance testing and monitoring costs, power
     and utility costs, and administrative costs or damages.
 
          "PriCellular Equipment" means all of the furniture, fixtures,
     furnishings, machinery, computer hardware, radios, towers, lines, test
     equipment, tools, antennas, transmitters, inventory, office equipment and
     other tangible personal property used or useful in the construction or
     operation of the PriCellular Systems, or located at or on any of the
     PriCellular Real Property, including all replacements, improvements, and
     additions thereto in the ordinary course of business between the date
     hereof and the Closing Date, but specifically excludes the PriCellular
     Excluded Assets.
 
          "PriCellular Estoppel Certificates" shall have the meaning set forth
     in Section 5.4(f).
 
          "PriCellular Excluded Assets" means (i) all current assets (including
     without limitation Inventory) other than the Transferred Current Assets
     relating to the PriCellular Systems; (ii) PriCellular's books, records, and
     documents that pertain to the organization, existence and financial and tax
     accounts of PriCellular and duplicate copies of such other records as may
     be necessary to enable PriCellular to file its tax returns and reports;
     (iii) rights to use the service marks "Cellular One," "Easy Talk" and any
 
                                        7
<PAGE>   13
 
     variations of any of the foregoing; (iv) the Other Parkersburg Equipment;
     (v) the PriCellular Intellectual Property and (vi) all other assets listed
     on Schedule 1.1.4.
 
          "PriCellular FCC Authorizations" means those PriCellular
     Authorizations that are issued by the FCC and identified as such on
     Schedule 3.11.
 
          "PriCellular Financial Statements" means the balance sheets and
     related statements of income for PriCellular pertaining to the PriCellular
     Systems as of and for the twelve-month period ended on the Balance Sheet
     Date, which are attached as Schedule 1.1.5, and the PriCellular March 1996
     Balance Sheet.
 
          "PriCellular Intellectual Property" means all patents, trademarks,
     service marks, trade names, copyrights, licenses, formulas, computer
     software, advertising slogans, advertising technology, advertising
     techniques, merchandising techniques, operating procedures, know-how,
     technical equipment, equipment warranties, data and other intellectual
     property rights or intangible property rights of PriCellular which are
     used, or intended for use, in connection with the PriCellular Systems.
 
          "PriCellular March 1996 Balance Sheet" has the meaning set forth in
     Section 2.4(b).
 
          "PriCellular Operating Site" has the meaning sent forth in the
     definition of PriCellular Pre-Closing Environmental Matters.
 
          "PriCellular Ownership Period" means the period during which
     PriCellular owned or leased the PriCellular Systems Assets.
 
          "PriCellular Partition Application" has the meaning set forth in
     Section 5.4(b).
 
          "PriCellular Pre-Closing Environmental Matters" means (i) the Handling
     of Substances either in, on, or under any real property or facility owned,
     leased or used at any time by PriCellular (or an Affiliate of PriCellular)
     in connection with the PriCellular Systems ("PriCellular Operating Site"),
     including without limitation the effects of such Handling of Substances on
     resources, persons, or property within or outside the boundaries of any
     PriCellular Operating Site, (ii) the presence as of the Closing Date of
     Substances in, on or under the PriCellular Operating Site regardless of how
     the Substances came to rest in, on or under any PriCellular Operating Site,
     (iii) the release of any Substances on or prior to the Closing Date in, on
     or under any off-site disposal or treatment facility to which Substances in
     connection with the PriCellular Systems or any PriCellular Operating Site
     or PriCellular Systems Assets were sent, (iv) the failure on or prior to
     the Closing Date of any PriCellular Operating Site or any operations of the
     PriCellular Operating Systems to be in compliance with any Environmental
     Laws, and (v) any other act, omission or condition existing on or prior to
     the Closing Date in connection with the PriCellular Systems or any
     PriCellular Operating Site or PriCellular Systems Assets which gives rise
     to Liability or potential Liability under any Environmental Laws.
 
          "PriCellular Real Property" means all real property owned or leased by
     or used, or intended by PriCellular or its Affiliates for use, in
     connection with the PriCellular Systems, together with all buildings,
     improvements, fixtures, easements, licenses, options, insurance proceeds
     and condemnation awards and all other rights of PriCellular or its
     Affiliates in or appurtenant thereto, used, or intended by PriCellular or
     its Affiliates to be used in the PriCellular Systems, but excluding the
     PriCellular Excluded Assets.
 
          "PriCellular Real Property Leases" means all leases pursuant to which
     PriCellular holds an interest in any portion of the PriCellular Real
     Property.
 
          "PriCellular Systems" has the meaning provided in the recitals.
 
          "PriCellular Systems Assets" means all assets, properties and rights
     in existence of whatever kind or nature, which are used or acquired for use
     in whole or in part in connection with the PriCellular Systems, whether or
     not reflected on the books and records of PriCellular, including, without
     limitation, all Transferred Current Assets relating to the PriCellular
     Systems, all goodwill and other intangible property relating to the
     PriCellular Systems, the PriCellular Real Property, PriCellular Equipment,
     PriCellular
 
                                        8
<PAGE>   14
 
     Authorizations, PriCellular Contracts and PriCellular Books and Records,
     but excluding the PriCellular Excluded Assets.
 
          "Property" means any kind of property, right or asset, whether real,
     personal or mixed, and whether tangible or intangible.
 
          "PSCNY" means the Public Service Commission of New York.
 
          "PSCWV" means the Public Service Commission of West Virginia.
 
          "PUCO" means the Public Utility Commission of Ohio.
 
          "Representative" means any officer, director, principal, partner,
     attorney, agent, employee, or other representative of any Person.
 
          "Resale Agreements" means agreements to either (i) resell cellular
     telephone service provided by other Persons or (ii) provide cellular
     telephone service for other Persons to resell.
 
          "Retained Counties" has the meaning set forth in Section 3.13.
 
          "Roaming Agreements" means agreements either (i) to provide cellular
     telephone service within the provider's system to subscribers of other
     systems who are travelling through the provider's system, or (ii) to have
     another system provide cellular service to subscribers of either Vanguard
     or PriCellular (as appropriate) who are travelling outside the NYOC System
     or the PriCellular Systems (as appropriate).
 
          "Subscriber" means a bona fide active subscriber who provides revenue
     to the applicable system not inconsistent with the average subscriber of
     such system (excluding test and demonstration telephones or other telephone
     numbers for which payment is not expected, including agent and employee
     telephones), as determined in good faith by the parties within ninety (90)
     days after the Closing Date
 
          "Subscriber Agreements" means agreements for the provision of cellular
     telephone service and/or cellular telephone equipment.
 
          "Substances" has the meaning set forth in the definition of NYOC
     Pre-Closing Environmental Matters.
 
          "Taxes" means all taxes, charges, fees, levies or other assessments,
     including without limitation, income, excise, use, transfer, payroll,
     occupancy, property, sales, franchise, unemployment and withholding taxes,
     imposed by the United States or any state, county, local or foreign
     government or subdivision or agency thereof, and any assessments against
     NYOC Real Property or PriCellular Real Property, as the case may be,
     together with any interest, penalties or additional taxes attributable to
     such taxes and other assessments.
 
          "To the best knowledge" or "knowledge" of a party (or similar phrases)
     means to the extent of matters (i) which are actually known by such party
     or (ii) which, based on facts of which such party is aware, would be known
     to a reasonable Person in similar circumstances.
 
          "Transferred Current Assets" means (i) accounts receivables, except
     for intercompany accounts receivables and accounts receivables arising
     pursuant to Roaming Agreements, (ii) prepaid rent, and (iii) such other
     prepaid expenses as the parties may mutually agree upon, in each case
     relating to the applicable NYOC System or PriCellular Systems.
 
          "Vanguard" means Vanguard Cellular Financial Corp., a North Carolina
     corporation, Orange County Cellular Telephone Corp., a North Carolina
     corporation, Vanguard Cellular Operating Corp., a Delaware corporation, and
     Warren and Lewis, Ltd., a Virginia corporation, each of which are
     signatories to this Agreement and each of which are jointly and severally
     liable for the representations, warranties and obligations of "Vanguard"
     hereunder.
 
          "Vanguard Assumed Liabilities" has the meaning set forth in Section
     2.2(b).
 
          "Vanguard's Closing Certificate" has the meaning provided in Section
     6.1.
 
                                        9
<PAGE>   15
 
          "Vanguard Consents" means any and all consents, approvals,
     authorizations or waivers of any public, governmental or regulatory body or
     authority or any other party (including, without limitation, from the FCC,
     state agencies, and any parties to NYOC Contracts identified on Schedule
     4.8 as requiring the consent of any counterparty prior to its transfer to
     PriCellular, and the consents necessary to transfer the Minority Interests,
     identified on Schedule 4.28) that are required for the consummation of the
     transactions contemplated by this Agreement.
 
          "Vanguard Excluded Assets" means (i) all current assets (including
     without limitation Inventory) other than Transferred Current Assets
     relating to the NYOC System; (ii) Vanguard's books, records, and documents
     that pertain to the organization, existence and financial and tax accounts
     of Vanguard and duplicate copies of such other records as may be necessary
     to enable Vanguard to file its tax returns and reports; (iii) the NYOC
     Intellectual Property; and (iv) all other assets listed on Schedule 1.1.6.
 
          "Welfare Plan" means any "employee welfare benefit plan" as defined in
     Section 3(1) of ERISA, (A) which PriCellular or Vanguard (as appropriate)
     or any ERISA Affiliate of either maintains, administers, contributes to or
     is required to contribute to, or under which PriCellular or Vanguard (as
     appropriate) or any ERISA Affiliate of either may incur any Liability and
     (B) which covers any employee or former employee of PriCellular or Vanguard
     (as appropriate) or any ERISA Affiliate of either (with respect to their
     relationship with such entities).
 
                                   ARTICLE II
 
               EXCHANGE BETWEEN THE PARTIES; CLOSING ADJUSTMENTS
 
     2.1 Exchange and Consideration.  Subject to the terms and conditions set
forth herein, on the Closing Date:
 
          (a) PriCellular shall transfer, assign, and deliver to Vanguard all of
     the PriCellular Systems Assets, free and clear of all Encumbrances other
     than the Permitted Encumbrances; and
 
          (b) Vanguard shall transfer, assign, and deliver to PriCellular (i)
     all of the Minority Interests and all of the NYOC System Assets, in each
     case free and clear of all Encumbrances other than the Permitted
     Encumbrances and (ii) $450,000 cash via federal funds wire transfer to an
     account designated in writing by PriCellular.
 
     The consideration for the assets transferred by a party shall be the assets
(and cash, if any) transferred by the other party hereunder, and the assumption
of certain Liabilities as set forth in Section 2.2.
 
     2.2 Assumption of Liabilities.
 
          (a) PriCellular shall not assume any Liabilities of Vanguard except
     (i) Liabilities accruing, arising out of or relating to events or
     occurrences happening after the Closing Date under the NYOC Contracts and
     Subscriber Agreements of Vanguard relating to the NYOC System, and (ii) the
     NYOC Deposit Liabilities (collectively, the "PriCellular Assumed
     Liabilities").
 
          (b) Vanguard shall not assume any Liabilities of PriCellular except
     (i) Liabilities accruing, arising out of or relating to events or
     occurrences happening after the Closing Date under the PriCellular
     Contracts and Subscriber Agreements of PriCellular relating to the
     PriCellular Systems, and (ii) the PriCellular Deposit Liabilities
     (collectively, the "Vanguard Assumed Liabilities").
 
     2.3 Excluded Liabilities.  Notwithstanding any provision herein, (a)
PriCellular is assuming only the PriCellular Assumed Liabilities and is not
assuming any other liability or obligation of Vanguard (or any predecessor owner
of all or part of Vanguard's business and assets) and (b) Vanguard is assuming
only the Vanguard Assumed Liabilities and is not assuming any other liability or
obligation of PriCellular (or any predecessor owner of all or part of
PriCellular's business and assets). All such other liabilities and obligations
shall be retained by and remain obligations and liabilities of Vanguard or
PriCellular, as the case may be (all such liabilities not being assumed being
herein referred to as the "Excluded Liabilities"), and, notwithstanding anything
to the contrary in this Agreement and without limiting the foregoing, none of
the following shall
 
                                       10
<PAGE>   16
 
be PriCellular Assumed Liabilities or Vanguard Assumed Liabilities for the
purposes of this Agreement but rather shall be Excluded Liabilities:
 
          (a) any liability or obligation for Tax arising from or with respect
     to the PriCellular Systems, the PriCellular Systems Assets, the NYOC System
     or the NYOC System Assets which is incurred in or attributable to the
     period prior to and including the Closing Date;
 
          (b) any liability or obligation of PriCellular or Vanguard or their
     respective ERISA Affiliates relating to current and former employees or
     Employee Plans (including, without limitation, liabilities and obligations
     under ERISA, the Code and any other applicable statutes, orders, rules and
     regulations); and
 
          (c) any liability or obligation relating to any asset that is a
     PriCellular Excluded Asset or Vanguard Excluded Asset or is otherwise not a
     NYOC System Asset or PriCellular Systems Asset.
 
     2.4 Post-Closing Adjustments.  Subject to the terms and conditions set
forth herein:
 
          (a) Within ninety (90) days after the Closing Date, a cash payment
     will be made by one party to the other in an amount (the "Adjustment
     Amount") equal to the difference between (i) the sum of (A) all capital
     expenditures made by PriCellular for the PriCellular Systems from the date
     hereof through the Closing Date permitted by Section 5.2(e) (including
     without limitation expenditures made with the consent contemplated in the
     forepart of Section 5.2), and (B) $200 for the net Subscriber increase to
     the PriCellular Systems between the Balance Sheet Date and Closing as
     calculated from the lists provided pursuant to Section 5.19 and Section
     2.4(d), minus (C) the amount of all Liabilities of the PriCellular Systems
     for customer deposits set forth on the PriCellular Closing Balance Sheet
     (the "PriCellular Deposit Liabilities"); and (ii) the sum of (A) all
     capital expenditures made by Vanguard for the NYOC System from the date
     hereof through the Closing Date in accordance with the NYOC Capital Budget
     or permitted by Section 5.2(e), plus (B) all capital contributions made in
     respect of the Minority Interests between the date hereof and Closing (less
     any cash distributions made to Vanguard in respect of such Minority
     Interests), plus (C) $200 for the net Subscriber increase to the NYOC
     System between the Balance Sheet Date and Closing as calculated from the
     lists provided pursuant to Section 5.19 and Section 2.4(d), minus (D) the
     amount of all Liabilities of the NYOC System for customer deposits set
     forth on the NYOC Closing Balance Sheet (the "NYOC Deposit Liabilities").
     If the sum calculated pursuant to clause (i) of the preceding sentence is
     greater than the sum calculated pursuant to clause (ii), the Adjustment
     Amount shall be paid by Vanguard to PriCellular. If the sum calculated
     pursuant to clause (ii) of the preceding sentence is greater than the sum
     calculated pursuant to clause (i), the Adjustment Amount shall be paid by
     PriCellular to Vanguard. In either case, the Adjustment Amount shall be
     paid within ninety (90) days of the Closing Date via federal funds wire
     transfer to an account designated in writing by the party entitled to such
     payment.
 
          (b) Within thirty (30) days after the Closing Date, PriCellular shall
     prepare and deliver to Vanguard the PriCellular Closing Balance Sheet, and
     Vanguard shall prepare and deliver to PriCellular the NYOC Closing Balance
     Sheet. For purposes of preparing the PriCellular Closing Balance Sheet and
     the NYOC Closing Balance Sheet, each party shall make its employees
     available to the other (without charge) during normal business hours and
     such employees shall cooperate in all reasonable respects with such other
     party in preparing such documents. Using the PriCellular Closing Balance
     Sheet, the parties shall calculate the "PriCellular Transferred Current
     Asset Adjustment Amount," which shall be the amount equal to (i)
     Transferred Current Assets of the PriCellular Systems set forth on the
     balance sheet pertaining to the PriCellular Systems for the period ended
     March 31, 1996, attached hereto as Schedule 2.4.1 (the "PriCellular March
     1996 Balance Sheet"), minus (ii) the Transferred Current Assets of the
     PriCellular Systems set forth on the PriCellular Closing Balance Sheet, as
     adjusted pursuant to Section 2.4(e). If the PriCellular Transferred Current
     Asset Adjustment Amount is a positive number, PriCellular shall pay an
     amount equal to the PriCellular Transferred Current Asset Adjustment Amount
     to Vanguard. If the PriCellular Transferred Current Asset Adjustment Amount
     is a negative number, Vanguard shall pay an amount equal to the PriCellular
     Transferred Current Asset Adjustment Amount (expressed as a positive
     number) to PriCellular. The parties shall also calculate the "NYOC
     Transferred Current Asset Adjustment Amount," which shall be the amount
     equal to (i) the Transferred Current
 
                                       11
<PAGE>   17
 
     Assets of the NYOC System as set forth on the balance sheet pertaining to
     the NYOC System for the period ended March 31, 1996, attached hereto as
     Schedule 2.4.2 (the "NYOC March 1996 Balance Sheet"), minus (ii) the
     Transferred Current Assets of the NYOC System as set forth on the NYOC
     Closing Balance Sheet, as adjusted pursuant to Section 2.4(e). If the NYOC
     Transferred Current Asset Adjustment Amount is a positive number, Vanguard
     shall pay the NYOC Transferred Current Asset Adjustment Amount to
     PriCellular. If the NYOC Transferred Current Asset Adjustment Amount is a
     negative number, PriCellular shall pay the NYOC Transferred Current Asset
     Adjustment Amount (expressed as a positive number) to Vanguard.
 
          (c) Within sixty (60) days after the Closing Date, PriCellular and
     Vanguard shall review the NYOC Closing Balance Sheet and the PriCellular
     Closing Balance Sheet, respectively, and shall, within such sixty (60) day
     period, identify in writing any discrepancy believed to exist in either
     such document. If either party does not identify any such discrepancy
     within such sixty (60) day period, such party will be deemed to have
     accepted the other party's Closing Balance Sheet and the PriCellular
     Transferred Current Asset Adjustment Amount or NYOC Transferred Current
     Asset Adjustment Amount calculated pursuant thereto, and such party shall
     be barred from raising any discrepancy or dispute as to such amount
     thereafter. Vanguard and PriCellular shall in good faith attempt jointly to
     resolve any discrepancy raised in the manner set forth above with respect
     to the PriCellular Closing Balance Sheet or the NYOC Closing Balance Sheet
     within seventy-five (75) days after the Closing Date, which resolution, if
     achieved, shall be binding upon all parties to this Agreement and not
     subject to dispute or review. If PriCellular and Vanguard cannot resolve
     any such discrepancy to their mutual satisfaction within such seventy-five
     (75) day period, PriCellular and Vanguard shall, within the following ten
     (10) days, designate Deloitte & Touche, L.L.P. or another mutually
     acceptable "Big 6" accounting firm to be retained to review the PriCellular
     Closing Balance Sheet and/or the NYOC Closing Balance Sheet, as
     appropriate. The cost of retaining such accounting firm shall be borne 50%
     by PriCellular and 50% by Vanguard. Such firm shall report its conclusions
     in writing to PriCellular and Vanguard within twenty-one (21) days or such
     other time period as PriCellular, Vanguard and such accounting firm shall
     mutually agree upon, and such conclusions as to the PriCellular Transferred
     Current Asset Adjustment Amount or the NYOC Transferred Current Asset
     Adjustment Amount shall be binding upon all parties to this Agreement and
     not subject to further dispute or review. The PriCellular Transferred
     Current Asset Adjustment Amount, and the NYOC Transferred Current Asset
     Adjustment Amount, shall be paid within three (3) business days after the
     earlier of (i) PriCellular and Vanguard mutually agree upon such amounts,
     or (ii) the above-mentioned accounting firm determines such amounts.
     Payments shall be made in cash via federal funds wire transfer and may be
     added to, or netted against, each other as appropriate.
 
          (d) For purposes of the net Subscriber adjustment contemplated in
     Section 2.4(a), within thirty (30) days after the Closing Date (i) Vanguard
     shall provide PriCellular with a list of Subscribers for the NYOC System as
     of the Closing Date, and (ii) PriCellular shall provide Vanguard with a
     list of Subscribers for each of the PriCellular Systems as of the Closing
     Date including, with respect to the Ohio 10 RSA, the zip code of each
     Subscriber. Subscribers with zip codes in the Retained Counties shall not
     be included in calculating the net Subscriber adjustment contemplated in
     Section 2.4(a).
 
          (e) For purposes of calculating the PriCellular Transferred Current
     Asset Adjustment Amount and the NYOC Transferred Current Asset Adjustment
     Amount, all accounts receivable shall be discounted as follows: (i) 2.5%
     for current accounts receivable, (ii) 10% for accounts receivable aged up
     to 30 days, (iii) 35% for accounts receivable aged between 31 and 60 days,
     (iv) 75% for accounts receivable aged between 60 and 90 days, and (v) 100%
     for accounts receivable aged 91 days or more.
 
                                       12
<PAGE>   18
 
                                  ARTICLE III
 
                 REPRESENTATIONS AND WARRANTIES OF PRICELLULAR
 
     PriCellular hereby makes the following representations and warranties to
Vanguard, all of which have been relied upon by Vanguard in entering into this
Agreement:
 
          3.1 Organization of PriCellular.  Each PriCellular entity is a
     corporation duly formed under the laws of the state of its incorporation.
     Each PriCellular entity has all requisite corporate power and authority to
     conduct its business as it is presently being conducted and to own or lease
     its Property. Except for the transfer of the PriCellular Systems Assets to
     Vanguard as contemplated hereunder and the transactions contemplated by
     Section 5.15 hereunder, no proceeding for the dissolution, merger,
     consolidation or liquidation of PriCellular is pending or threatened, and
     no such proceeding is contemplated by PriCellular.
 
          3.2 Authorization.  (i) Each PriCellular entity will have all
     necessary corporate power and authority and will have taken all corporate
     action necessary to enter into this Agreement, consummate the transactions
     contemplated hereby and perform its obligations hereunder, and (ii) this
     Agreement is, and each agreement executed by a PriCellular entity in
     connection with the Closing will be, duly executed and delivered by such
     PriCellular entity, and is and will be a legal, valid and binding
     obligation of such PriCellular entity enforceable against such PriCellular
     entity in accordance with its terms, except as the enforceability hereof
     and thereof may be limited by bankruptcy, insolvency, reorganization,
     moratorium or other similar laws affecting the rights of creditors
     generally and except for limitations imposed by general principles of
     equity.
 
          3.3 Absence of Certain Changes or Events.  Except as set forth on
     Schedule 3.3 (or other schedules as indicated herein), since the Balance
     Sheet Date there has not been any:
 
             (a) change in the condition (financial or otherwise), assets,
        Liabilities, working capital, reserves, earnings or business of the
        PriCellular Systems, except for changes contemplated hereby or changes
        which have not, individually or in the aggregate, been material and
        adverse to the PriCellular Systems Assets as a whole;
 
             (b) (i) material increase in compensation payable or to become
        payable to any PriCellular Employee or any bonus payment made or
        promised to any PriCellular Employee, or (ii) material change in
        personnel policies, insurance, retirement, health or other employee
        benefits or any other compensation arrangements affecting PriCellular
        Employees;
 
             (c) sale, assignment or transfer of any of the PriCellular Systems
        Assets, singly or in the aggregate other than (i) as set forth on
        Schedule 3.3(c) or (ii) in the ordinary course of business consistent
        with past practice when replaced by assets of substantially equivalent
        value and function;
 
             (d) cancellation of any indebtedness or waiver of any rights of
        substantial value to PriCellular in respect of the PriCellular Systems,
        except in the ordinary course of business and consistent with past
        practice;
 
             (e) amendment, cancellation or termination of any PriCellular
        Contract, PriCellular Authorization, or other license, lease, contract,
        agreement, understanding or instrument material to the PriCellular
        Systems, or entry into any contract, lease, agreement and understanding
        in respect of the PriCellular Systems except in the ordinary course of
        business and consistent with past practice;
 
             (f) change in accounting methods or practices by PriCellular which
        relate to the PriCellular Systems;
 
             (g) material revaluation by PriCellular of any of the PriCellular
        Systems Assets, except in the ordinary course of business and consistent
        with past practice;
 
                                       13
<PAGE>   19
 
             (h) damage, destruction or loss (whether or not covered by
        insurance) materially and adversely affecting the PriCellular Systems
        Assets, the PriCellular Systems or the business prospects of the
        PriCellular Systems;
 
             (i) imposition of any Encumbrances on any of the PriCellular
        Systems Assets, that are material singly or in the aggregate, except for
        Permitted Encumbrances;
 
             (j) capital expenditures by PriCellular with respect to the
        PriCellular Systems, or incurrence of obligations to make any such
        capital expenditures, which exceed, in the aggregate, $50,000, other
        than those which are provided for in the PriCellular Capital Budget;
 
             (k) payment, discharge or satisfaction of Liabilities, other than
        in the ordinary course of business consistent with past practice;
 
             (l) agreement (whether oral or written) by PriCellular to do any of
        the foregoing; or
 
             (m) other event or condition of any character which in any one case
        or in the aggregate, has materially and adversely affected, or any event
        or condition known to PriCellular (other than matters of general public
        knowledge relating to general economic conditions or the cellular
        telephone industry as a whole) which it is reasonable to expect will in
        any one case or in the aggregate, materially and adversely affect in the
        future, the condition (financial or otherwise), assets, Liabilities,
        working capital, reserves, earnings, business or prospects of the
        PriCellular Systems.
 
          3.4 Title to Assets.  PriCellular has good title to the PriCellular
     Systems Assets except (a) as to owned real estate, as to which PriCellular
     has good and marketable fee simple title, and (b) as set forth on Schedule
     3.4. Except as set forth on Schedule 3.4, none of the PriCellular Systems
     Assets is subject to any Encumbrance, except for Permitted Encumbrances.
     Upon consummation of the transactions contemplated hereby, Vanguard will
     have acquired good and marketable title in and to, or have a valid
     leasehold interest in, each of the PriCellular Systems Assets, free and
     clear of all Encumbrances except Permitted Encumbrances.
 
          3.5 Sufficiency of PriCellular Systems Assets.  The PriCellular
     Systems Assets constitute all of the assets, rights and properties,
     tangible or intangible, real or personal, which are required for the
     operation of the PriCellular Systems as such operations are presently
     conducted, except for the PriCellular Excluded Assets.
 
          3.6 Real Property.  Schedule 3.6 contains the complete street address
     and (if available) the legal description of all of the PriCellular Real
     Property, including without limitation all tower and transmitter sites.
     PriCellular holds good and marketable title to the PriCellular Real
     Property in fee simple absolute except for the PriCellular Real Property
     that is specifically identified on Schedule 3.6 as leased pursuant to one
     of the PriCellular Contracts (such agreements constitute the "PriCellular
     Real Property Leases"), for such leased property, PriCellular has a valid
     leasehold interest. There are no pending or threatened condemnation
     proceedings relating to any of the PriCellular Real Property. All
     improvements included in the PriCellular Real Property are in good
     operating condition (except for ordinary wear and tear) with no known
     material defects. No improvements on any PriCellular Real Property that is
     utilized as a Cell Site or point-to-point microwave site in the PriCellular
     Systems encroach upon adjoining real estate, and all such improvements are
     constructed in conformity with all "setback" lines, easements, and other
     restrictions, or rights of record, or that have been established by any
     applicable building or safety code or zoning ordinances. No utility lines
     serving the PriCellular Systems pass over the lands of others except where
     appropriate easements have been obtained. All towers and other structures
     on the PriCellular Real Property are marked in accordance with the
     requirements of the PriCellular Authorizations, as the case may be, and the
     FCC, Federal Aviation Administration and, all applicable state and local
     laws, except where the failure to comply with such requirements or laws
     would not have a material adverse effect on the PriCellular Authorizations.
     PriCellular has not received any written notice for assessments for public
     improvements against any PriCellular Real Property which remains unpaid.
     PriCellular has not granted any lease, sublease or license granting to any
     Person any right to the possession, use, occupancy or enjoyment of the
     property subject to the PriCellular Real Property Leases. All PriCellular
     Real Property
 
                                       14
<PAGE>   20
 
     is supplied with utilities (including without limitation water, sewage,
     disposal, electricity, gas and telephone) and other services necessary for
     the operation of such PriCellular Real Property as currently operated.
 
          3.7 Equipment.  PriCellular owns and holds good title to all of the
     PriCellular Equipment, except for the PriCellular Equipment that is leased
     pursuant to one of the PriCellular Contracts. All of the material
     PriCellular Equipment is in good operating condition and repair (except for
     ordinary wear and tear) and without material defects. The PriCellular
     Equipment is sufficient to permit the PriCellular Systems to operate in all
     material respects in accordance with the terms of the PriCellular
     Authorizations. The PriCellular Equipment includes the equipment listed on
     Schedule 3.7 hereto, except to the extent that Schedule 3.7 includes
     equipment that constitutes Other Parkersburg Equipment as determined in
     accordance with Section 5.21. Since September 27, 1995, PriCellular has not
     removed or transferred, or permitted a third party to remove or transfer,
     any assets that would have constituted PriCellular Equipment but for such
     removal or transfer, except in the ordinary course of business. Vanguard
     shall, at Closing, take title to and receive all PriCellular Equipment that
     is omitted from Schedule 3.7 but that is part of the PriCellular Systems
     Assets.
 
          3.8 Contracts.  Schedule 3.8 is a list of all PriCellular Contracts
     (including PriCellular Real Property Leases). Each PriCellular Contract is
     in full force and effect, binding and enforceable in accordance with its
     terms, paid currently, and has not been materially impaired by any acts or
     omissions of PriCellular or any of its Representatives. Except as set forth
     on Schedule 3.8, no material PriCellular Contract requires the consent of
     any other party to the transactions contemplated by this Agreement.
     PriCellular is not (and, to the best of PriCellular's knowledge, no other
     party is) in material breach or violation of, or default under any of the
     PriCellular Contracts, and to the best of PriCellular's knowledge, no event
     has occurred which would, with or without notice or the passage of time,
     constitute such a material default. PriCellular is not aware of any intent
     by any party to any PriCellular Contract to terminate or amend the terms
     thereof or to refuse to renew any such PriCellular Contract upon expiration
     of its term.
 
          3.9 No Conflict or Violation.  Neither the execution and delivery of
     this Agreement, nor any agreements executed in connection herewith, nor the
     consummation of the transactions contemplated hereby, will result in (a) a
     violation of or a conflict with any provision of the Certificate of
     Incorporation or By-Laws of any PriCellular entity; (b) provided the
     PriCellular Consents are obtained, a breach of, or a default under, or give
     rise to any right of termination, cancellation or acceleration of any right
     or obligation of PriCellular or to a loss of any benefit relating to the
     PriCellular Systems to which PriCellular is entitled under, any term or
     provision of any PriCellular Contract, PriCellular Authorization or other
     contract, agreement or obligation to which PriCellular is a party or by
     which the PriCellular Systems Assets are bound or subject, or an event
     which with notice, lapse of time or both, would result in any such breach
     or default, (c) provided the PriCellular Consents are obtained, a violation
     by PriCellular of any applicable law, statute, rule, regulation, ordinance,
     code, order, judgment, writ, injunction, decree or award, of any court or
     other governmental instrumentality, or an event which with notice, lapse of
     time or both, would result in any such violation, or (d) an imposition of
     any Encumbrance other than Permitted Encumbrances on any or all of the
     PriCellular Systems Assets or any restriction or charge on the PriCellular
     Systems, or an event which with notice, lapse of time or both would result
     in any such imposition, or (e) create, constitute or result in an act of
     bankruptcy, preference, insolvency or fraudulent conveyance under any
     bankruptcy law or other law for the protection of debtors generally.
 
          3.10 Consents and Approvals.  Except as set forth on Schedule 3.8, no
     consent, approval or authorization of, declaration to, or filing or
     registration with, any governmental, or regulatory authority, or any other
     person or entity, is required to be made or obtained in connection with the
     execution, delivery and performance of this Agreement and the consummation
     of the transactions contemplated hereby other than the FCC Consents,
     consent by PSCNY, PSCWV and PUCO, if any, and filings that may be required
     under the HSR Act.
 
                                       15
<PAGE>   21
 
          3.11 Authorizations.  Schedule 3.11 contains a list of all of the
     PriCellular Authorizations. The PriCellular Authorizations are all of the
     licenses, permits and other authorizations necessary to operate each of the
     PriCellular Systems, as they are now operated, and are validly issued in
     the name of PriCellular, except for those licenses, permits and other
     authorizations with respect to which the failure to hold would not have a
     material adverse effect on the PriCellular Systems Assets as a whole.
     Except as set forth in Schedule 3.11, the PriCellular Authorizations are in
     full force and effect, are unimpaired by, any acts or omissions of
     PriCellular, and are valid for the balance of the current license term, if
     any, applicable generally to each such PriCellular Authorization. The
     PriCellular FCC Authorizations have been granted by Final Order of the FCC
     and PriCellular is the exclusive holder of the PriCellular FCC
     Authorizations. There are no pending or, to the knowledge of PriCellular,
     threatened proceedings by or before the FCC which would result in the
     revocation, cancellation, suspension or adverse modification of the
     PriCellular FCC Authorizations, nor to PriCellular's knowledge are there
     any facts that would give rise to, or form the basis for, such a
     proceeding. PriCellular has (and on the Closing Date will have) the
     absolute and unrestricted right, power and authority under the
     Communications Act to transfer the PriCellular Systems Assets to Vanguard
     upon consummation of the transactions contemplated hereby. No renewal of
     any PriCellular FCC Authorization would constitute a major environmental
     action under the current rules of the FCC. The FCC actions granting the
     current PriCellular FCC Authorizations (other than FCC Forms 489, if any,
     filed between the date hereof and the Closing Date) together with all
     underlying construction permits, are Final Orders of the FCC. PriCellular
     is not aware of any reason why (i) those of the PriCellular Authorizations
     subject to expiration might not be renewed in the ordinary course or (ii)
     any of the PriCellular Authorizations might be revoked. The initial FCC
     Form 489 to commence operation of the PriCellular Systems were filed with
     the FCC on July 20, 1989, December 18, 1991 and February 24, 1992.
 
          3.12 Licensee Qualifications.  PriCellular is legally, technically and
     financially qualified to secure FCC approval of the NYOC Assignment
     Application and, thereafter, to hold the NYOC Authorizations and to
     consummate the transactions contemplated hereby. PriCellular has no
     knowledge of any fact that would, under existing law (including the
     Communications Act), disqualify PriCellular as an assignee of the NYOC
     Authorizations.
 
          3.13 Financial Statements.  Except as otherwise set forth therein, the
     PriCellular Financial Statements fairly present the assets, Liabilities and
     financial condition and results of the PriCellular Systems' operations
     indicated in accordance with generally accepted accounting principles
     consistently applied, and subject to normal year-end adjustments in the
     case of any interim financial statements; provided that the PriCellular
     Financial Statements for the Ohio 10 PriCellular System include financial
     information for Perry and Hocking counties (the "Retained Counties"), which
     areas are not being transferred to Vanguard pursuant to this Agreement.
 
          3.14 Litigation.  Except as set forth on Schedule 3.14, there is no
     Action, order, writ, injunction, judgment or decree outstanding (other than
     rulemaking proceedings affecting the cellular telephone industry
     generally), pending or, to PriCellular's knowledge, threatened or
     anticipated against, relating to or affecting (i) PriCellular which would
     materially impair PriCellular's ability to perform its obligations
     hereunder, (ii) the PriCellular Systems, (iii) the PriCellular Systems
     Assets, or (iv) the transactions contemplated by this Agreement. Except as
     set forth on Schedule 3.14, PriCellular is not in material default with
     respect to any judgment, order, writ, injunction or decree of any court or
     governmental agency, and there are no unsatisfied judgments against
     PriCellular, the PriCellular Systems, the PriCellular Systems Assets, or
     activities of PriCellular. There is not a reasonable likelihood of an
     adverse determination of any pending Action which would, individually or in
     the aggregate, have a material adverse effect on PriCellular, the
     PriCellular Systems, the PriCellular Systems Assets, or the ability of
     PriCellular to perform its obligations hereunder.
 
          3.15 Labor Matters.  Schedule 3.15 identifies all PriCellular
     Employees and contains a brief job description for, as well as the
     compensation level for, and accrued vacation, sick leave and similar
     accrued benefits owed to, each such Person. Schedule 3.15 also summarizes
     the vacation, sick leave, holiday and similar policies of PriCellular
     applicable to the PriCellular Employees. All of the PriCellular Employees
 
                                       16
<PAGE>   22
 
     are employees at will. PriCellular (i) is not a party to any labor
     agreement with respect to the PriCellular Employees with any labor
     organization, group or association, and (ii) has not been notified at any
     time during the past three years of any attempt by organized labor or its
     representatives to make PriCellular conform to demands of organized labor
     relating to the PriCellular Employees or to enter into a binding agreement
     with organized labor that would cover the PriCellular Employees. There is
     no unfair labor practice charge or complaint against PriCellular pending
     before the National Labor Relations Board or any other governmental agency
     arising out of PriCellular's activities, and to the best of its knowledge,
     there are no facts or information that would give rise thereto. There is no
     labor strike or labor disturbance pending or, to the best knowledge of
     PriCellular, threatened against it nor is any grievance currently being
     asserted.
 
          3.16 Compliance with Law.  PriCellular and the PriCellular Systems are
     in, and the PriCellular Systems are operated in, and all actions and
     omissions of PriCellular with respect to the PriCellular Systems are in,
     compliance with all applicable federal, state, local and foreign laws,
     statutes, orders, ordinances and regulations (including, without
     limitation, those relating to zoning and land use, health and sanitation,
     environmental protection, occupational safety, and the use of electrical
     power) except for noncompliance which would not have a material adverse
     effect on the PriCellular Systems or on PriCellular's ability to perform
     its obligations hereunder. Specifically, but without limitation,
     PriCellular has complied, and is in compliance in all material respects,
     with the PriCellular Authorizations, as applicable, and the Communications
     Act. PriCellular has not received any written notice to the effect that, or
     otherwise been advised that, it is not in compliance with any of such
     PriCellular Authorizations, statutes, regulations, orders, ordinances or
     other laws, and has not taken any action or failed to take any action that
     is a violation of any such laws, statutes, orders, ordinances and
     regulations, except for actions or failures to take action which would not
     have a material adverse effect on the PriCellular Systems or on
     PriCellular's ability to perform its obligations hereunder.
 
          3.17 No Brokers.  PriCellular has not entered into any contract,
     agreement, arrangement or understanding with any Person to act as a finder
     or broker in connection with the transactions contemplated hereby, except
     Columbia Capital Corporation.
 
          3.18 No Other Agreements to Sell.  PriCellular has no legal
     obligation, absolute or contingent, to any other Person to sell
     PriCellular, the PriCellular Systems or the PriCellular Systems Assets, or
     effect any merger, consolidation or other reorganization of PriCellular, or
     to enter into any agreement with respect thereto.
 
          3.19 Intentionally omitted.
 
          3.20 Employee Benefit Plans.  All Employee Plans that cover or have
     covered the PriCellular Employees are set forth on Schedule 3.20. All
     Employee Plans maintained by PriCellular conform in all respects with the
     provisions of ERISA and have been administered in compliance with the terms
     of such plans and with all filing, reporting and disclosure requirements of
     the Code and ERISA. There is no pending or threatened litigation, claim or
     assessment against any such Employee Plan. Each Employee Plan that is a
     "Pension Plan" is qualified under Section 401 of the Code. PriCellular has
     not, and no plan fiduciary of any such Employee Plan has, engaged in any
     transaction in violation of Section 406(a) or (b) of ERISA or any
     "prohibited transaction" (as defined in Section 4975.145(c)(1) of the Code)
     for which no exemption exists under Section 4975(d) of the Code.
     PriCellular has never maintained or sponsored, or been required to
     contribute to, or withdrawn from, any Multiemployer Plan. PriCellular has
     not been subject to any "withdrawal Liability" (as defined in Section 4201
     of ERISA) at any time assessed against PriCellular with respect to any
     Multiemployer Plan. PriCellular has maintained all Employee Plans with
     respect to the PriCellular Employees in a manner that will not give rise to
     any successor Liability to Vanguard under ERISA.
 
          3.21 Transactions with Certain Persons.  Except as set forth on
     Schedule 3.21, no officer, director or employee of PriCellular, nor any
     member of any such Person's immediate family, is presently a party to any
     material transaction with PriCellular relating to the PriCellular Systems,
     including without limitation, any contract, agreement or other arrangement
     (i) providing for the furnishing of material
 
                                       17
<PAGE>   23
 
     services by, (ii) providing for the rental of material real or personal
     property from, or (iii) otherwise requiring material payments to (other
     than for services as officers, directors or employees of PriCellular) any
     such Person or any corporation, partnership, trust or other entity in which
     any such Person has a substantial interest as a shareholder, officer,
     director, trustee or partner.
 
          3.22 Tax Matters.
 
             (a) Payment of Taxes.  All Taxes which could give rise to a claim,
        lien or other encumbrance on or with respect to any of the PriCellular
        Systems Assets, in respect of periods beginning before the Closing Date,
        have been timely paid, or will be timely paid, or an adequate reserve
        has been established therefor in the PriCellular Financial Statements,
        and PriCellular does not have any material Liability for such Taxes in
        excess of the amounts so paid or reserves so established.
 
             (b) Lien.  There are no liens for Taxes (other than for current
        Taxes not yet due and payable) on the PriCellular Systems Assets.
 
             (c) Safe Harbor Lease Property.  None of the PriCellular Systems
        Assets is property that is required to be treated as being owned by any
        other person pursuant to the so-called safe harbor lease provisions of
        former Section 168(f)(8) of the Code.
 
             (d) Security for Tax-Exempt Obligations.  None of the PriCellular
        Systems Assets directly or indirectly secures any debt the interest on
        which is tax-exempt under Section 103(a) of the Code.
 
             (e) Tax-Exempt Use Property.  None of the PriCellular Systems
        Assets is "tax-exempt use property" within the meaning of Section 168(h)
        of the Code.
 
             (f) Foreign Person.  PriCellular is not a person other than a
        United States person within the meaning of the Code.
 
             (g) No Withholding.  The disposition of the PriCellular Systems
        Assets contemplated hereby is not subject to the tax withholding
        provisions of Section 3406 of the Code, or of Subchapter A of Chapter 3
        of the Code or of any other provision of law.
 
          3.23 Deposits.  Schedule 3.23 contains a complete and accurate list of
     all customer deposits held by PriCellular relating to the PriCellular
     Systems Assets as of March 31, 1996, which list includes deposits held in
     respect of the Retained Counties. Except as set forth on the PriCellular
     Closing Balance Sheet, on the Closing Date there will be no customer
     deposit liabilities relating to the PriCellular Systems Assets.
 
          3.24 Subscribers and Suppliers.  Copies of all written Subscriber
     Agreements to which PriCellular is a party and which relate to the
     PriCellular Systems are contained in the PriCellular Books and Records.
     Except as provided on Schedule 3.24, PriCellular has not entered into any
     Subscriber Agreements with respect to the PriCellular Systems outside the
     ordinary course of business or for consideration other than cash or barter
     transactions provided for in the PriCellular Financial Statements. To
     PriCellular's knowledge, none of PriCellular's material subscribers or
     suppliers has threatened to terminate or change in a material way its
     relationship with PriCellular.
 
          3.25 Insolvency Proceedings.  Except as set forth in Schedule 3.25, no
     insolvency proceedings of any character, including, without limitation,
     bankruptcy, receivership, reorganization, composition or arrangement with
     creditors, voluntary or involuntary, directly affecting PriCellular or any
     of the PriCellular Systems Assets, are pending or, to the best of
     PriCellular's knowledge, threatened. PriCellular has not made an assignment
     for the benefit of creditors, or taken any action with a view to, or which
     would constitute a valid basis for, the institution of any such insolvency
     proceedings.
 
          3.26 Environmental Matters.  Except as set forth in Schedule 3.26, to
     the knowledge of PriCellular, (i) there is and has been no Handling of any
     Substances in any material quantity, at, on, or from any PriCellular
     Operating Site; (ii) there is and has been no presence of Substances in any
     material quantity on or under any PriCellular Operating Site regardless of
     how the Substance or Substances came to rest there; (iii) no underground
     tanks, or asbestos-containing materials are or have been located on or
     under any PriCellular Operating Site; (iv) PriCellular has no notice of any
     formal or informal assertion by any
 
                                       18
<PAGE>   24
 
     governmental or regulatory agency or other Person that any of them or a
     predecessor business or landowner may be a potentially responsible party in
     connection with any Substance disposal site used in connection with the
     operation of the PriCellular Systems, and there are no pending or
     threatened claims or any reasonable basis for damages by any Person against
     PriCellular in connection with the PriCellular Systems or any PriCellular
     Operating Site or PriCellular Systems Assets under any Environmental Law;
     (v) neither PriCellular, nor any Person acting on behalf of PriCellular,
     has released any other Person from any claims PriCellular might have, or
     might have had, for any matter relating to presence or Handling of
     Substances in connection with the operation of the PriCellular Systems;
     (vi) no Encumbrance has been, or is, imposed on any of the PriCellular
     Systems Assets under any Environmental Law; and (vii) PriCellular has
     obtained all permits, licenses, registrations, and other approvals and has
     made all reports and notifications required under any Environmental Laws in
     connection with the PriCellular Systems, except where a failure to do so
     would not have a material adverse effect on the PriCellular Systems, and
     PriCellular is in compliance in all material respects with all applicable
     Environmental Laws as they apply to the PriCellular Systems; provided,
     however, that the representations and warranties in this Section regarding
     acts or omissions by parties other than PriCellular are made to the best
     knowledge of PriCellular. Schedule 3.26 hereto also contains a list and
     brief description of all material filings made by PriCellular to, and any
     material notices received by PriCellular from, all governmental authorities
     administering Environmental Laws within three years prior to the date
     hereof, including without limitation, filings made, corrective action
     taken, or citations received by PriCellular, in connection with the
     operation of the PriCellular Systems. Except as set forth on Schedule 3.26
     no written environmental assessments or impact statements or reports
     relating to the PriCellular Real Property have been prepared for, received
     by, or requested by or from PriCellular prior to the date hereof.
 
          3.27 32 Dbu Contour.  Except as set forth on Schedule 3.27, the
     predicted 32 Dbu contour of each of the PriCellular Systems overlaps all of
     the geographic areas covered by the MSA or RSA (as applicable) applicable
     to such system.
 
          3.28 Material Misstatements Or Omissions.  No representations or
     warranties by PriCellular in this Agreement, nor any document, exhibit,
     statement, certificate or schedule furnished to Vanguard pursuant hereto,
     contains or will contain any untrue statement of a material fact, or omits
     or will omit to state any material fact necessary to make the statements or
     facts contained therein not misleading.
 
          3.29 FCC and Other Governmental Reports.  All material reports
     required by the Communications Act or required to be filed with the FCC by
     PriCellular and/or any of its Affiliates with respect to the PriCellular
     Systems have been timely filed and are accurate and complete in all
     material respects. All material reports required to be filed with all other
     governmental or administrative authorities, federal, state or local, by
     PriCellular and/or any of its Affiliates with respect to PriCellular or the
     PriCellular Systems have been timely filed and are accurate and complete in
     all material respects.
 
                                   ARTICLE IV
 
                   REPRESENTATIONS AND WARRANTIES OF VANGUARD
 
     Vanguard hereby makes the following representations and warranties to
PriCellular, all of which have been relied upon by PriCellular in entering into
this Agreement:
 
          4.1 Organization of Vanguard.  Each Vanguard entity is a corporation
     duly formed under the laws of the state of its incorporation. Each Vanguard
     entity has all requisite corporate power and authority to conduct its
     business as it is presently being conducted and to own or lease its
     Property. Except for the transfer of the NYOC System Assets to PriCellular
     as contemplated hereunder, no proceeding for the dissolution, merger,
     consolidation or liquidation of Vanguard is pending or threatened, and no
     such proceeding is contemplated by Vanguard. To the best knowledge of
     Vanguard, each Minority Interest Partnership and Minority Interest
     Corporation is a partnership or corporation, as the case may be, duly
     organized, validly existing and in good standing under the laws of its
     organization and has all requisite corporate or partnership power and
     authority to conduct each of its business as it is presently conducted
 
                                       19
<PAGE>   25
 
     and to own or lease its Property. To the best knowledge of Vanguard, except
     for the transfer of the Minority Interests to PriCellular as contemplated
     hereunder, no proceeding for the dissolution, merger, consolidation or
     liquidation of any Minority Interest Partnership or Minority Interest
     Corporation is pending or threatened, and no such proceeding is
     contemplated by any Minority Interest Partnership or Minority Interest
     Corporation.
 
          4.2 Authorization.  (i) each Vanguard entity will have all necessary
     corporate power and authority and will have taken all corporate action
     necessary to enter into this Agreement, consummate the transactions
     contemplated hereby and perform its obligations hereunder, and (ii) this
     Agreement is, and each agreement executed by a Vanguard entity in
     connection with the Closing will be, duly executed and delivered by such
     Vanguard entity, and is and will be a legal, valid and binding obligation
     of such Vanguard entity enforceable against such Vanguard entity in
     accordance with its terms, except as the enforceability hereof and thereof
     may be limited by bankruptcy, insolvency, reorganization, moratorium or
     other similar laws affecting the rights of creditors generally and except
     for limitations imposed by general principles of equity.
 
          4.3 Absence of Certain Changes or Events.  Except as set forth on
     Schedule 4.3 (or other schedules as indicated herein), since the Balance
     Sheet Date there has not been any:
 
             (a) change in the condition (financial or otherwise), assets,
        Liabilities, working capital, reserves, earnings or business of the NYOC
        System, except for changes contemplated hereby or changes which have
        not, individually or in the aggregate, been material and adverse to the
        NYOC System Assets as a whole;
 
             (b) (i) material increase in compensation payable or to become
        payable to any NYOC Employee or any bonus payment made or promised to
        any NYOC Employee, or (ii) material change in personnel policies,
        insurance, retirement, health, or other employee benefits, or any other
        compensation arrangements affecting the NYOC Employees;
 
             (c) sale, assignment or transfer of any of the NYOC System Assets,
        singly or in the aggregate other than (i) as set forth on Schedule
        4.3(c) or (ii) in the ordinary course of business consistent with past
        practice when replaced by assets of substantially equivalent value and
        function, or any of the Minority Interests;
 
             (d) cancellation of any indebtedness or waiver of any rights of
        substantial value to Vanguard in respect of the NYOC System, except in
        the ordinary course of business and consistent with past practice;
 
             (e) amendment, cancellation or termination of any NYOC Contract,
        NYOC Authorization or other license, lease, contract, agreement,
        understanding or instrument material to the NYOC System, or entry into
        any contract, lease, agreement or understanding in respect of the NYOC
        System, except in the ordinary course of business and consistent with
        past practice;
 
             (f) change in accounting methods or practices by Vanguard which
        relate to the NYOC System;
 
             (g) material revaluation by Vanguard of any of the NYOC System
        Assets, except in the ordinary course of business and consistent with
        past practice;
 
             (h) damage, destruction or loss (whether or not covered by
        insurance) materially and adversely affecting the NYOC System Assets,
        the NYOC System, or the business prospects of the NYOC System;
 
             (i) imposition of any Encumbrances on any of the NYOC System
        Assets, that are material singly or in the aggregate, except for
        Permitted Encumbrances;
 
             (j) capital expenditures by Vanguard with respect to the NYOC
        System or incurrence of obligations to make any such capital
        expenditures, which exceed, in the aggregate, $50,000, other than those
        which are provided for in the NYOC Capital Budget;
 
                                       20
<PAGE>   26
 
             (k) payment, discharge or satisfaction of Liabilities, other than
        in the ordinary course of business consistent with past practice;
 
             (l) agreement (whether oral or written) by Vanguard to do any of
        the foregoing; or
 
             (m) other event or condition of any character which in any one case
        or in the aggregate, has materially and adversely affected, or any event
        or condition known to Vanguard (other than matters of general public
        knowledge relating to general economic conditions or the cellular
        telephone industry as a whole) which it is reasonable to expect will in
        any one case or in the aggregate, materially and adversely affect in the
        future, the condition (financial or otherwise), assets, Liabilities,
        working capital, reserves, earnings, business or prospects of the NYOC
        System.
 
          4.4 Title to Assets.  Vanguard has good title to the NYOC System
     Assets except (a) as to owned real estate, as to which Vanguard has good
     and marketable fee simple title, (b) as set forth on Schedule 4.4. Except
     as set forth on Schedule 4.4, none of the NYOC System Assets is subject to
     any Encumbrance, except for Permitted Encumbrances. Upon consummation of
     the transactions contemplated hereby, PriCellular will have acquired good
     and marketable title in and to, or have a valid leasehold interest in, each
     of the NYOC System Assets, free and clear of all Encumbrances except
     Permitted Encumbrances.
 
          4.5 Sufficiency of NYOC System Assets.  The NYOC System Assets
     constitute all of the assets, rights and properties, tangible or
     intangible, real or personal, which are required for the operation of the
     NYOC System as it is presently conducted, except for the Vanguard Excluded
     Assets.
 
          4.6 Real Property.  Schedule 4.6 contains the complete street address
     and (if available) the legal description of all of the NYOC Real Property
     relating to the NYOC System, including without limitation all tower and
     transmitter sites. Vanguard holds good and marketable title to the NYOC
     Real Property in fee simple absolute except for the NYOC Real Property that
     is specifically identified on Schedule 4.6 as leased pursuant to one of the
     NYOC Contracts (such agreements constitute the "NYOC Real Property
     Leases"), for such leased property Vanguard has a valid leasehold interest,
     except as set forth on Schedule 4.6. There are no pending or threatened
     condemnation proceedings relating to any of the NYOC Real Property. All
     improvements included in the NYOC Real Property are in good operating
     condition (except for ordinary wear and tear) with no known material
     defects. No improvements on any NYOC Real Property that is utilized as a
     Cell Site or point-to-point microwave site in the NYOC System encroach upon
     adjoining real estate, and all such improvements are constructed in
     conformity with all "setback" lines, easements, and other restrictions, or
     rights of record, or that have been established by any applicable building
     or safety code or zoning ordinances. No utility lines serving the NYOC
     System pass over the lands of others except where appropriate easements
     have been obtained. All towers and other structures on the NYOC Real
     Property are marked in accordance with the requirements of the NYOC
     Authorizations, as the case may be, and the FCC, Federal Aviation
     Administration and, all applicable state and local laws, except where the
     failure to comply with such requirements or laws would not have a material
     adverse effect on the NYOC Authorizations. Vanguard has not received any
     written notice for assessments for public improvements against any NYOC
     Real Property which remains unpaid. Vanguard has not granted any lease,
     sublease or license granting to any Person any right to the possession,
     use, occupancy or enjoyment of the property subject to the NYOC Real
     Property Leases. All NYOC Real Property is supplied with utilities
     (including without limitation water, sewage, disposal, electricity, gas and
     telephone) and other services necessary for the operation of such NYOC Real
     Property as currently operated.
 
          4.7 Equipment.  Vanguard owns and holds good title to all of the NYOC
     Equipment, except for the NYOC Equipment that is leased pursuant to one of
     the NYOC Contracts. All of the material NYOC Equipment is in good operating
     condition and repair (except for ordinary wear and tear) and without
     material defects. The NYOC Equipment is sufficient to permit the NYOC
     System to operate in all material respects in accordance with the terms of
     the NYOC Authorizations. The NYOC Equipment includes the Cell Site
     equipment and radio equipment listed on Schedule 4.7 hereto. Except as set
     forth on Schedule 4.3, since September 27, 1995 Vanguard has not removed or
     transferred any assets that
 
                                       21
<PAGE>   27
 
     would have constituted NYOC Equipment on the date hereof except in the
     ordinary course of business. PriCellular shall, at Closing, take title to
     and receive all NYOC Equipment that is omitted from Schedule 4.7 but that
     is part of the NYOC System Assets.
 
          4.8 Contracts.  Schedule 4.8 is a list of all NYOC Contracts
     (including NYOC Real Property Leases). Except as set forth on Schedule 4.8,
     each NYOC Contract is in full force and effect, binding and enforceable in
     accordance with its terms, paid currently, and has not been materially
     impaired by any acts or omissions of Vanguard, or any of its
     Representatives. Except as set forth on Schedule 4.8, no material NYOC
     Contract requires the consent of any other party to the transactions
     contemplated by this Agreement. Vanguard is not (and, to the best of
     Vanguard's knowledge, no other party is) in material breach or violation
     of, or default under any of the NYOC Contracts, and to the best of
     Vanguard's knowledge, no event has occurred which would, with or without
     notice or the passage of time, constitute such a material default. Except
     as set forth on Schedule 4.8, Vanguard is not aware of any intent by any
     party to any NYOC Contract to terminate or amend the terms thereof or to
     refuse to renew any such NYOC Contract upon expiration of its term.
 
          4.9 No Conflict or Violation.  Neither the execution and delivery of
     this Agreement, nor any agreements executed in connection herewith, nor the
     consummation of the transactions contemplated hereby, will result in (a) a
     violation of or a conflict with any provision of the Articles of
     Incorporation or By-Laws of any Vanguard entity; (b) provided the Vanguard
     Consents are obtained, a breach of, or a default under, or give rise to any
     right of termination, cancellation or acceleration of any right or
     obligation of Vanguard or any Minority Interest Corporation or Minority
     Interest Partnership or to a loss of any benefit relating to the NYOC
     System to which Vanguard is entitled under, any term or provision of any
     NYOC Contract, NYOC Authorizations, or other contract, agreement or
     obligation to which any of Vanguard, the Minority Interest Corporations or
     the Minority Interest Partnerships is a party or by which the NYOC System
     Assets are bound or subject, or an event which with notice, lapse of time
     or both, would result in any such breach or default, (c) provided the
     Vanguard Consents are obtained, a violation by any of Vanguard, the
     Minority Interest Corporations or the Minority Interest Partnerships of any
     applicable law, statute, rule, regulation, ordinance, code, order,
     judgment, writ, injunction, decree or award, of any court or other
     governmental instrumentality, or an event which with notice, lapse of time
     or both, would result in any such violation, or (d) an imposition of any
     Encumbrance other than Permitted Encumbrances on any or all of the NYOC
     System Assets or any restriction or charge on the NYOC System, or an event
     which with notice, lapse of time or both would result in any such
     imposition, or (e) create, constitute or result in an act of bankruptcy,
     preference, insolvency or fraudulent conveyance under any bankruptcy law or
     other law for the protection of debtors generally.
 
          4.10 Consents and Approvals.  Except as set forth on Schedule 4.8,
     Schedule 4.10 or Schedule 4.28, no consent, approval or authorization of,
     declaration to, or filing or registration with, any governmental, or
     regulatory authority, or any other person or entity, is required to be made
     or obtained in connection with the execution, delivery and performance of
     this Agreement and the consummation of the transactions contemplated hereby
     other than the FCC Consents, consent by PSCNY, PSCWV and PUCO and filings
     that may be required under the HSR Act.
 
          4.11 Authorizations.  Schedule 4.11 contains a list of all of the NYOC
     Authorizations. The NYOC Authorizations are all of the licenses, permits
     and other authorizations necessary to operate the NYOC System as it is now
     operated, and are validly issued in the name of Vanguard, except for those
     licenses, permits and other authorizations with respect to which the
     failure to hold would not have a material adverse effect on the NYOC System
     Assets as a whole. Except as set forth in Schedule 4.11, the NYOC
     Authorizations are in full force and effect, are unimpaired by any acts or
     omissions of Vanguard, and are valid for the balance of the current license
     term, if any, applicable generally to each such NYOC Authorization. The
     NYOC FCC Authorizations have been granted by Final Order of the FCC and
     Vanguard is the exclusive holder of the NYOC FCC Authorizations. There are
     no pending or, to the knowledge of Vanguard, threatened proceedings by or
     before the FCC which would result in the revocation, cancellation,
     suspension or adverse modification of the NYOC FCC Authorizations, nor to
     Vanguard's knowledge are there any facts that would give rise to, or form
     the basis for, such a proceeding.
 
                                       22
<PAGE>   28
 
     Vanguard has (and on the Closing Date will have) the absolute and
     unrestricted right, power and authority under the Communications Act to
     transfer the NYOC System Assets to PriCellular upon consummation of the
     transactions contemplated hereby. No renewal of any NYOC FCC Authorization
     would constitute a major environmental action under the current rules of
     the FCC. The FCC actions granting the current NYOC FCC Authorizations
     (other than FCC Forms 489, if any, filed between the date hereof and the
     Closing Date) together with all underlying construction permits, are Final
     Orders of the FCC. Vanguard is not aware of any reason why (i) those of the
     NYOC Authorizations subject to expiration might not be renewed in the
     ordinary course or (ii) any of the NYOC Authorizations might be revoked.
     The initial FCC Forms 489 to commence operation of the NYOC System were
     filed with the FCC on February 18, 1988.
 
          4.12 License Qualifications.  Vanguard is legally, technically and
     financially qualified to secure FCC approvals of the PriCellular Assignment
     Applications and, thereafter to hold the PriCellular Authorizations and to
     consummate the transactions contemplated hereby. Vanguard has no knowledge
     of any fact that would, under existing law (including the Communications
     Act), disqualify Vanguard as an assignee of the PriCellular Authorizations.
 
          4.13 Financial Statements.  Except as otherwise set forth therein, the
     NYOC Unaudited Financial Statements and the NYOC March 1996 Balance Sheet
     do, and the NYOC Audited Financial Statements when delivered pursuant to
     Section 6.8 will, fairly present the assets, Liabilities and financial
     condition and results of the NYOC System's operations, indicated in
     accordance with generally accepted accounting principles consistently
     applied, and subject to normal year-end adjustments in the case of any
     interim financial statements; provided, however, that Vanguard shall not be
     deemed to be in breach of this Section to the extent that the NYOC Audited
     Financial Statements, when delivered, contain differences from the NYOC
     Unaudited Financial Statements that are not material to the financial
     condition or operating results of the NYOC System in the aggregate.
 
          4.14 Litigation.  Except as set forth on Schedule 4.14, there is no
     Action, order, writ, injunction, judgment or decree outstanding (other than
     rulemaking proceedings affecting the cellular telephone industry
     generally), pending or, to Vanguard's knowledge, threatened or anticipated
     against, relating to or affecting (i) Vanguard, which would materially
     impair Vanguard's ability to perform its obligations hereunder, (ii) the
     NYOC System, (iii) the NYOC System Assets, or (iv) the transactions
     contemplated by this Agreement. Except as set forth on Schedule 4.14,
     Vanguard is not in material default with respect to any judgment, order,
     writ, injunction or decree of any court or governmental agency, and there
     are no unsatisfied judgments against Vanguard, the NYOC System, the NYOC
     System Assets or activities of Vanguard. There is not a reasonable
     likelihood of an adverse determination of any pending Action which would,
     individually or in the aggregate, have a material adverse effect on the
     NYOC System, the NYOC System Assets or the ability of Vanguard to perform
     its obligations hereunder.
 
          4.15 Labor Matters.  Schedule 4.15 identifies all NYOC Employees and
     contains a brief job description for, as well as the compensation level
     for, and accrued vacation, sick leave and similar accrued benefits owed to,
     each such Person. Schedule 4.15 also summarizes the vacation, sick leave,
     holiday and similar policies of Vanguard applicable to the NYOC Employees.
     All of the NYOC Employees are employees at will. Vanguard (i) is not a
     party to any labor agreement with respect to the NYOC Employees with any
     labor organization, group or association, and (ii) has not been notified at
     any time during the past three years of any attempt by organized labor or
     its representatives to make Vanguard conform to demands of organized labor
     relating to the NYOC Employees or to enter into a binding agreement with
     organized labor that would cover the NYOC Employees. There is no unfair
     labor practice charge or complaint against Vanguard pending before the
     National Labor Relations Board or any other governmental agency arising out
     of Vanguard's activities, and to the best of its knowledge, there are no
     facts or information that would give rise thereto. There is no labor strike
     or labor disturbance pending or, to the best knowledge of Vanguard,
     threatened against it nor is any grievance currently being asserted.
 
          4.16 Compliance with Law.  Except with respect to the tower site
     located at Cronomer Hill, Orange County, New York, Vanguard and the NYOC
     System are in, and the NYOC System is operated
 
                                       23
<PAGE>   29
 
     in, and all actions and omissions of Vanguard with respect to the NYOC
     System are in, compliance with all applicable federal, state, local and
     foreign laws, statutes, orders, ordinances and regulations (including,
     without limitation, those relating to zoning and land use, health, and
     sanitation, environmental protection, occupational safety, and the use of
     electrical power) except for noncompliance which would not have a material
     adverse effect on the NYOC System or on Vanguard's ability to perform its
     obligations hereunder. Specifically, but without limitation, Vanguard has
     complied, and is in compliance in all material respects, with the NYOC
     Authorizations, as applicable, and the Communications Act (except with
     respect to the Tower Site located at Cronomer Hill, Orange County, New
     York). Vanguard has not received any written notice to the effect that, or
     otherwise been advised, that, it is not in compliance with any of such NYOC
     Authorizations, statutes, regulations, orders, ordinances or other laws,
     and has not taken any action or failed to take any action that is a
     violation of any such laws, statutes, orders, ordinances and regulations,
     except for actions or failures to take action which would not have a
     material adverse effect on the NYOC System (except with respect to the
     Tower Site located at Cronomer Hill, Orange County, New York) or on
     Vanguard's ability to perform its obligations hereunder.
 
          4.17 No Brokers.  Vanguard has not entered into any contract,
     agreement, arrangement or understanding with any Person to act as a finder
     or broker in connection with the transactions contemplated hereby, except
     Columbia Capital Corporation.
 
          4.18 No Other Agreements to Sell.  Vanguard has no legal obligation,
     absolute or contingent, to any other Person to sell Vanguard, the Vanguard
     System or the NYOC System (in whole or in part), or the NYOC System Assets
     or effect any merger, consolidation or other reorganization of Vanguard, or
     to enter into any agreement with respect thereto.
 
          4.19 Intentionally omitted.
 
          4.20 Employee Benefit Plans.  All Employee Plans that cover or have
     covered the NYOC Employees are set forth on Schedule 4.20. All Employee
     Plans maintained by Vanguard conform in all respects with the provisions of
     ERISA and have been administered in compliance with the terms of such plans
     and with all filing, reporting and disclosure requirements of the Code and
     ERISA. There is no pending or threatened litigation, claim or assessment
     against any such Employee Plan. Each Employee Plan that is a "Pension Plan"
     is qualified by Section 401 of the Code. Vanguard has not, and no plan
     fiduciary of any such Employee Plan has, engaged in any transaction in
     violation of Section 406(a) or (b) of ERISA or any "prohibited transaction"
     (as defined in Section 497.145(c)(1) of the Code) for which no exemption
     exists under Section 4975(d) of the Code. Vanguard has never maintained or
     sponsored, or been required to contribute to, or withdrawn from, any
     Multiemployer Plan. Vanguard has not been subject to any "withdrawal
     Liability" (as defined in Section 4201 of ERISA) at any time assessed
     against Vanguard with respect to any Multiemployer Plan. Vanguard has
     maintained all Employee Plans applicable to the NYOC Employees in a manner
     that will not give rise to any successor Liability to PriCellular under
     ERISA.
 
          4.21 Transactions with Certain Persons.  Except as set forth on
     Schedule 4.21, no officer, director or employee of Vanguard, nor any member
     of any such Person's immediate family, is presently a party to any material
     transaction with Vanguard relating to the NYOC System, including without
     limitation, any contract, agreement or other arrangement (i) providing for
     the furnishing of material services by, (ii) providing for the rental of
     material real or personal property from, or (iii) otherwise requiring
     material payments to (other than for services as officers, directors or
     employees of Vanguard) any such Person or any corporation, partnership,
     trust or other entity in which any such Person has a substantial interest
     as a shareholder, officer, director, trustee or partner.
 
          4.22 Tax Matters.
 
             (a) Payment of Taxes.  All Taxes which could give rise to a claim,
        lien or other encumbrance on or with respect to any of the NYOC System
        Assets or the Minority Interests, in respect of periods beginning before
        the Closing Date, have been timely paid, or will be timely paid, or an
        adequate reserve has been established therefor in the NYOC Financial
        Statements, and Vanguard does not
 
                                       24
<PAGE>   30
 
        have any material Liability for such Taxes in excess of the amounts so
        paid or reserves so established.
 
             (b) Lien.  There are no liens for Taxes (other than for current
        Taxes not yet due and payable) on the NYOC System Assets or the Minority
        Interests.
 
             (c) Safe Harbor Lease Property.  None of the NYOC System Assets is
        property that is required to be treated as being owned by any other
        person pursuant to the so-called safe harbor lease provisions of former
        Section 168(f)(8) of the Code.
 
             (d) Security for Tax-Exempt Obligations.  None of the NYOC System
        Assets directly or indirectly secures any debt the interest on which is
        tax-exempt under Section 103(a) of the Code.
 
             (e) Tax-Exempt Use Property.  None of the NYOC System Assets is
        "tax-exempt use property" within the meaning of Section 168(h) of the
        Code.
 
             (f) Foreign Person.  Vanguard is not a person other than a United
        States person within the meaning of the Code.
 
             (g) No Withholding.  The disposition of the NYOC System Assets and
        the Minority Interests contemplated hereby is not subject to the tax
        withholding provisions of Section 3406 of the Code, or of Subchapter A
        of Chapter 3 of the Code or of any other provision of law.
 
          4.23 Deposits.  Schedule 4.23 contains a complete and accurate list of
     all customer deposits held by Vanguard relating to the NYOC System Assets,
     as of March 31, 1996. Except as set forth on the NYOC Closing Balance
     Sheet, on the Closing Date there will be no customer deposit liabilities
     relating to the NYOC System Assets.
 
          4.24 Subscribers and Suppliers.  Copies of all written Subscriber
     Agreements to which Vanguard is a party and which relate to the NYOC System
     are contained in the NYOC Books and Records. Except as provided in Schedule
     4.24, Vanguard has not entered into any Subscriber Agreements with respect
     to the NYOC System outside the ordinary course of business or for
     consideration other than cash. To Vanguard's knowledge, none of Vanguard's
     material subscribers or suppliers has threatened to terminate or change in
     a material way its relationship with Vanguard.
 
          4.25 Insolvency Proceedings.  Except as set forth in Schedule 4.25, no
     insolvency proceedings of any character, including, without limitation,
     bankruptcy, receivership, reorganization, composition or arrangement with
     creditors, voluntary or involuntary, directly affecting Vanguard or any of
     the NYOC System Assets, are pending or, to the best of Vanguard's
     knowledge, threatened. Vanguard has not made an assignment for the benefit
     of creditors, or taken any action with a view to, or which would constitute
     a valid basis for, the institution of any such insolvency proceedings.
 
          4.26 Environmental Matters.  Except as set forth in Schedule 4.26, to
     the knowledge of Vanguard (i) there is and has been no Handling of any
     Substances in any material quantity, at, on, or from any NYOC Operating
     Site; (ii) there is and has been no presence of Substances in any material
     quantity on or under any NYOC Operating Site regardless of how the
     Substance or Substances came to rest there; (iii) no underground tanks, or
     asbestos-containing materials are or have been located on or under any NYOC
     Operating Site; (iv) Vanguard has no notice of any formal or informal
     assertion by any governmental or regulatory agency or other Person that any
     of them or a predecessor business or landowner may be a potentially
     responsible party in connection with any Substance disposal site used in
     connection with the operation of the NYOC Systems, and there are no pending
     or threatened claims or any reasonable basis for damages by any Person
     against Vanguard in connection with the NYOC System or any NYOC Operating
     Site or NYOC System Asset under any Environmental Law; (v) neither
     Vanguard, nor any Person acting on behalf of Vanguard has released any
     other Person from any claims Vanguard might have, or might have had, for
     any matter relating to presence or Handling of Substances in connection
     with the operation of the NYOC Systems; (vi) no Encumbrance has been, or
     is, imposed on any of the NYOC System Assets under any Environmental Law;
     and (vii) Vanguard has obtained all permits, licenses, registrations, and
     other approvals and has made all reports and notifications required
 
                                       25
<PAGE>   31
 
     under any Environmental Laws in connection with the NYOC System, except
     where a failure to do so would not have a material adverse effect on the
     NYOC System, and Vanguard is in compliance in all material respects with
     all applicable Environmental Laws as they apply to the NYOC System;
     provided, however, that the, representations and warranties in this Section
     regarding acts or omissions by parties other than Vanguard are made to the
     best knowledge of Vanguard. Schedule 4.26 hereto also contains a list and
     brief description of all material filings made by Vanguard to, and any
     material notices received by Vanguard from, all governmental authorities
     administering Environmental Laws within three years prior to the date
     hereof, including without limitation, filings made, corrective action
     taken, or citations received by Vanguard, in connection with the operation
     of the NYOC Systems. Except as set forth on Schedule 4.26, no written
     environmental assessments or impact statements or reports relating to the
     NYOC Real Property have been prepared for, or received by, or requested by
     or from, Vanguard prior the date hereof.
 
          4.27 32 Dbu Contour.  Except as set forth on Schedule 4.27, the
     predicted 32 Dbu contour of the NYOC System overlaps all of the geographic
     area covered by the MSA applicable to such system.
 
          4.28 Minority Interests.
 
             (a) Vanguard is the record and beneficial owner of the Minority
        Interests free and clear of any Encumbrances, except for Permitted
        Encumbrances and will transfer to PriCellular, at Closing, valid title
        to such Minority Interests free and clear of any such Encumbrances,
        except Permitted Encumbrances.
 
             (b) Vanguard has made all capital contributions in respect of the
        Minority Interests so as to maintain Vanguard's percentage ownership in
        the Minority Interest Corporations and Minority Interests Partnerships.
 
             (c) A transfer of the Minority Interests to PriCellular hereunder
        shall not (i) require prior approval of the FCC or consent of any
        Person, except as set forth in Schedule 4.10 or Schedule 4.28, (ii) in
        the case of each Minority Interest Partnership Interest, violate the
        partnership agreement of the partnership which issued such Minority
        Interest Partnership Interest, or (iii) in the case of each block of
        Minority Interest Shares, violate the articles of incorporation or
        by-laws of the corporation which issued such Minority Interest Shares.
 
             (d) Except as set forth on Schedule 4.28, no officer, director or
        employee of Vanguard, nor any member of any such Person's immediate
        family, is presently a party to any material transaction with any
        partnership or corporation which issued any of the Minority Interests,
        including, without limitation, any contract, agreement or other
        arrangement (i) providing for the furnishing of material services by
        (ii) providing for the rental of material real or personal property
        from, or (iii) otherwise requiring material payments to any such Person
        or any corporation, partnership, trust or other entity in which any such
        Person has a substantial interest as a shareholder, officer, director,
        trustee or partner.
 
             (e) Each of the Minority Interest Percentage Interests set forth on
        Schedule 2 hereto is true and accurate with respect to the applicable
        Minority Interest. Vanguard shall provide to PriCellular documentation
        reasonably sufficient to PriCellular to establish Vanguard's ownership
        of the Minority Interests.
 
          4.29 Material Misstatements Or Omissions.  No representations or
     warranties by Vanguard in this Agreement, nor any document, exhibit,
     statement, certificate or schedule furnished to Vanguard pursuant hereto,
     contains or will contain any untrue statement of a material fact, or omits
     or will omit to state any material fact necessary to make the statements or
     facts contained therein not misleading.
 
          4.30 FCC and Other Governmental Reports.  All material reports
     required by the Communications Act or required to be filed with the FCC by
     Vanguard and/or any of its Affiliates with respect to the NYOC System and
     the Minority Interests have been timely filed and are accurate and complete
     in all material respects. All material reports required to be filed with
     all other governmental or administrative authorities, federal, state or
     local, by Vanguard and/or any of its Affiliates with respect to Vanguard,
     the
 
                                       26
<PAGE>   32
 
     NYOC System or the Minority Interests have been timely filed and are
     accurate and complete in all material respects.
 
          4.31 Preparation of Schedule 3.7.  Vanguard has prepared Schedule 3.7
     to this Agreement in good faith based on Vanguard's on-site due diligence
     investigations of the PriCellular Operating Sites. The parties agree that
     neither Vanguard's representation in this Section nor the fact that
     Schedule 3.7 was prepared by Vanguard in any way qualifies, modifies or
     limits PriCellular's representation in Section 3.7 as to, among other
     things, the truth and accuracy of Schedule 3.7.
 
                                   ARTICLE V
 
                          ACTIONS PRIOR TO THE CLOSING
 
     PriCellular and Vanguard covenant as follows for the period from the date
hereof through the Closing Date:
 
          5.1 Maintenance of Systems.
 
          (a) PriCellular shall diligently carry on its business with respect to
     the PriCellular Systems in the ordinary course consistent with past
     practice or the PriCellular Capital Budget. Consistent with the limitations
     set forth in Section 5.2:
 
             (1) PriCellular shall make such capital expenditures as are
        appropriate in order to continue the growth and development of the
        PriCellular Systems consistent with sound business practices; and
 
             (2) PriCellular shall use its reasonable best efforts to maintain
        the present character and quality of the business, and maintain in all
        material respects the present customers, market share and business
        relations, of the PriCellular Systems.
 
             (b) Vanguard shall diligently carry on its business with respect to
        the NYOC System in the ordinary course consistent with past practice or
        the NYOC Capital Budget. Consistent with the limitations set forth in
        Section 5.2:
 
                (1) Vanguard shall make such capital expenditures as are
           appropriate in order to continue the growth and development of the
           NYOC System consistent with sound business practices; and
 
                (2) Vanguard shall use its reasonable best efforts to maintain
           the present character and quality of the business, and maintain in
           all material respects the present customers, markets share and
           business relations, of the NYOC System.
 
          5.2 Certain Prohibited Transactions.  Without limiting the generality
     of Section 5.1, and except as expressly permitted or required under this
     Agreement, each of PriCellular and Vanguard shall not (and shall not enter
     into any agreement to), without the prior written approval of the other
     (which approval shall not be unreasonably withheld):
 
             (a) mortgage, pledge or otherwise encumber or sell, transfer or
        otherwise dispose of, any of the PriCellular Systems Assets or the NYOC
        System Assets except (i) for the sale or rental of Inventory in the
        ordinary course of business consistent with past practice, and (ii) for
        the sale of PriCellular Equipment (in the case of PriCellular) or NYOC
        Equipment (in the case of Vanguard), in the ordinary course of business
        and consistent with past practice when replaced by equipment of
        substantially equivalent value and function;
 
             (b) cancel, release or assign any indebtedness owed to it or any
        claims or right held by it, except in the ordinary course of business
        and consistent with past practice;
 
             (c) terminate any PriCellular Contract (in the case of PriCellular)
        or NYOC Contract (in the case of Vanguard) or make any change in any
        PriCellular Contract (in the case of PriCellular) or
 
                                       27
<PAGE>   33
 
        NYOC Contract (in the case of Vanguard) other than agreements to provide
        cellular telephone service to subscribers in the ordinary course of
        business and consistent with past practice;
 
             (d) make any change in any method of accounting or accounting
        practice;
 
             (e) make any capital expenditure exceeding $10,000, except that
        Vanguard may make such capital expenditures as are provided for in the
        NYOC Capital Budget regardless of dollar amount without the consent of
        PriCellular.
 
             (f) hire or fire any PriCellular Employees (in the case of
        PriCellular) or any NYOC Employees (in the case of Vanguard) outside the
        ordinary course of business;
 
             (g) enter into any agreement or make any commitment or offer to
        provide cellular telephone service to subscribers other than in the
        ordinary course of business at rates and other terms consistent with
        past practice;
 
             (h) raise any rates charged to Subscribers; or
 
             (i) do any other act (i) that would cause any representation or
        warranty of such party in this Agreement to be or become untrue in any
        material respect (or knowingly omit or agree or commit to omit to take
        any action necessary to prevent any such representation or warranty from
        being inaccurate in any material respect), or (ii) that is not either in
        the ordinary course of business consistent with past practice or
        consistent with the PriCellular Capital Budget (in the case of
        PriCellular) or the NYOC Capital Budget (in the case of Vanguard).
 
        5.3 Investigations.
 
          (a) PriCellular shall allow Vanguard, and/or its nominee, and their
     respective Representatives, during regular business hours and with at least
     three business days advance notice, to make such investigation of its
     business, properties, and the PriCellular Books and Records, and to conduct
     such examination of the condition of the PriCellular Systems Assets or the
     PriCellular Systems as Vanguard deems necessary or advisable to conduct a
     standard due diligence review, including familiarizing itself with such
     business, properties, books, records, condition and other matters and
     verifying the representations any warranties of PriCellular hereunder;
     provided, however, that any information obtained from PriCellular is
     subject to Section 12.11 of this Agreement concerning confidential
     information.
 
          (b) Vanguard shall allow PriCellular, and/or its nominee, and their
     respective Representatives, during regular business hours and with at least
     three (3) business days advance notice, to make such investigation of the
     business, properties, and the NYOC Books and Records and to conduct such
     examination of the condition of the Minority Interests, the NYOC System
     Assets or the NYOC System, as PriCellular deems necessary or advisable to
     conduct a standard due diligence review, including familiarizing itself
     with such business, properties book, records, condition and other matters
     and verifying the representations and warranties of Vanguard hereunder;
     provided, however, that any information obtained from Vanguard is subject
     to Section 12.11 of this Agreement concerning confidential information.
 
          5.4 Consents and Best Efforts.
 
          (a) Within five (5) business days after the date of this Agreement,
     PriCellular and Vanguard shall join in applications to be filed with the
     FCC requesting its written consent to (i) assignment of the PriCellular FCC
     Authorizations from PriCellular to Vanguard (the "PriCellular Assignment
     Applications"), and (ii) the assignment of the NYOC FCC Authorizations from
     Vanguard to PriCellular (the "NYOC Assignment Application") (together with
     the PriCellular Assignment Applications, the "Assignment Applications") and
     will each diligently and expeditiously take all steps reasonably necessary
     to prosecute the Assignment Applications, to obtain the FCC's determination
     that grant of the Assignment Applications will serve the public interest,
     convenience and necessity, and to have such Assignment Applications granted
     simultaneously. The failure by either party to timely file or diligently
     prosecute its portions of the Assignment Applications as required by this
     Section shall be a material breach of this
 
                                       28
<PAGE>   34
 
     Agreement. All fees charged by the FCC in connection with filing the
     PriCellular Assignment Applications shall be paid by PriCellular. All fees
     charged by the FCC in connection with filing the NYOC Assignment
     Application shall be paid by Vanguard.
 
          (b) Within five (5) business days of the date of this Agreement,
     PriCellular shall file an application with the FCC to partition the Perry
     and Hocking Counties out of Ohio RSA 10 (the "PriCellular Partition
     Application"). PriCellular will diligently and expeditiously take all steps
     reasonably necessary to prosecute the PriCellular Partition Application, to
     obtain the FCC's determination that grant of the PriCellular Partition
     Application will serve the public interest, convenience and necessity, and
     to have such PriCellular Partition Application granted on or prior to the
     Closing Date. The failure by PriCellular to timely file or diligently
     prosecute the PriCellular Partition Application as required by this Section
     shall be a material breach of this Agreement. All fees charged by the FCC
     in connection with filing the PriCellular Partition Application shall be
     paid by PriCellular.
 
          (c) Within ten (10) days of the date of this Agreement, PriCellular
     and Vanguard shall join in any applications, filings or registrations
     required by any state or local governmental regulatory authority
     (including, without limitation, any state public utilities or public
     service commissions) to request issuance of orders approving the
     transactions contemplated by this Agreement (if such orders are requisite
     to the completion of these transactions) and they will diligently and
     expeditiously take all steps reasonably necessary to prosecute such
     applications. The failure by either party to timely file or diligently
     prosecute its portion of any such applications as required by this Section
     shall be a material breach of this Agreement. All filing and grant fees
     charged by the state regulatory authority in connection with applications
     for approvals required to consummate the transactions described herein
     (exclusive of Certificates of Authority required by each party after
     Closing) shall be paid one-half by Buyer and one-half by Seller.
 
          (d) PriCellular and Vanguard shall each commence, as soon as
     practicable, all action required to obtain all other consents including, in
     the case of PriCellular, the PriCellular Consents, and in the case of
     Vanguard, the Vanguard Consents, and to give all other notices to and make
     all other filings with any third parties, including governmental
     authorities, necessary to authorize, approve or permit the full and
     complete exchange, assignment or transfer of the PriCellular Systems Assets
     and the Minority Interests and the NYOC System Assets as herein
     contemplated and the parties shall cooperate with each other, with respect
     thereto; provided, however, that neither party shall be required to agree
     to any materially unfavorable modification of any existing authorization,
     contract or agreement in order to obtain such consent. In addition, subject
     to the terms and conditions herein provided, each of the parties covenants
     and agrees to use its reasonable best efforts to take, or cause to be
     taken, all action or do, or cause to be done, all things necessary, proper
     or advisable under applicable laws and regulations to consummate and make
     effective the transactions contemplated hereby and to cause the fulfillment
     of such parties' respective obligations hereunder.
 
          (e) Within thirty (30) days of the date of this Agreement, PriCellular
     and Vanguard shall make any and all filings that the parties determine are
     required under the HSR Act. All filing and grant fees in connection with
     such HSR Act filings shall be paid by the party who is obligated to make
     such filings.
 
          (f) Vanguard shall diligently and expeditiously take all steps
     reasonably necessary to obtain an estoppel certificate with respect to each
     of the NYOC Real Property Leases (the "NYOC Estoppel Certificates") and
     PriCellular shall diligently and expeditiously take all steps reasonably
     necessary to obtain an estoppel certificate with respect to each of the
     PriCellular Real Property Leases (the "PriCellular Estoppel Certificates").
     The parties agree that the failure to obtain any such estoppel certificates
     will not constitute a failure to fulfill a condition to closing, provided
     such party shall diligently and expeditiously take all steps reasonably
     necessary to obtain such estoppel certificates.
 
          5.5 Notification of Certain Matters.  PriCellular and Vanguard shall
     each give prompt notice to the other party of (i) any notice or other
     communication from any Person alleging that the consent of such Person is
     or may be required in connection with the transactions contemplated by this
     Agreement; (ii) any notice or other communication from any governmental or
     regulatory agency or authority in
 
                                       29
<PAGE>   35
 
     connection with the transactions contemplated by this Agreement or related
     to the PriCellular Systems, PriCellular Systems Assets, NYOC System, NYOC
     System Assets or the Minority Interests; (iii) any Action commenced, or to
     PriCellular's or Vanguard's knowledge threatened, relating to or involving
     or otherwise affecting PriCellular, Vanguard, the PriCellular Systems, the
     PriCellular Systems Assets, the NYOC System, the NYOC System Assets or the
     Minority Interests that, if pending on the date of this Agreement, would
     have been required to have been disclosed pursuant to Sections 3.14 or 4.14
     hereof or that relate to the consummation of the transactions contemplated
     by this Agreement; (iv) the damage or destruction by fire or other casualty
     of any PriCellular Systems Asset or NYOC System Asset or any part thereof
     or in the event that any PriCellular Systems Asset or NYOC System asset or
     any part thereof becomes the subject of any proceeding or, to the knowledge
     of PriCellular or Vanguard, threatened proceeding for the taking thereof or
     any part thereof or of any right relating thereto by condemnation, eminent
     domain or other governmental action; (v) the occurrence, or failure to
     occur, of any event which occurrence or failure would be likely to cause
     any representation or warranty of such party contained in this Agreement to
     be untrue or inaccurate in any material respect any time from the date
     hereof to the Closing Date, and (vi) any material failure of such party to
     comply with or satisfy any covenant, condition or agreement to be complied
     with or satisfied by it hereunder, and such party shall use all reasonable
     efforts to remedy the same.
 
          5.6 No Negotiations.  PriCellular and Vanguard each covenant that,
     from and after the date hereof and continuing until the Closing Date,
     neither party (nor any of their respective partners, representatives,
     employees, agents or affiliates) will, directly or indirectly, solicit,
     initiate, encourage or participate in negotiations with respect to, or
     furnish or cause or permit to be furnished any information to any person
     (other than such parties' respective Affiliates or their representatives)
     in connection with any inquiry or offer for any purchase or sale of
     PriCellular, Vanguard, the PriCellular Systems, the PriCellular Systems
     Assets, the NYOC System, the NYOC System Assets, the Minority Interests, or
     any acquisition, combination, asset exchange or similar transactions
     involving PriCellular, Vanguard or any substantial part of their respective
     assets.
 
          5.7 Parkersburg Equipment.  On or prior to the Closing Date, Vanguard
     and PriCellular shall both enter into an arrangement in form and substance
     mutually acceptable to the parties (the "Parkersburg Equipment
     Arrangement") pursuant to which Vanguard shall be provided the unencumbered
     use, without additional cost or consideration to Vanguard, of the Other
     Parkersburg Equipment from the Closing Date to the earlier of (i) the
     second anniversary of the Closing Date and (ii) thirty (30) days after
     Vanguard installs equipment replacing all of the equipment used by Vanguard
     pursuant to such arrangement.
 
        5.8 PriCellular Employees.
 
          (a) PriCellular shall update the list of the PriCellular Employees on
     Schedule 3.15 as of the Closing. Prior to such Closing, PriCellular will
     not reassign or terminate any management employee, or offer employment to
     any Person as a management employee, whose responsibilities include
     management or oversight of the PriCellular Systems, without first notifying
     Vanguard.
 
          (b) Vanguard shall extend an offer of employment to the PriCellular
     Employees (the "PriCellular Hired Employees"), which offers shall be on
     terms and conditions comparable in the aggregate to the terms and
     conditions of employment in effect as of the Closing. PriCellular waives
     any claims against Vanguard or any of the PriCellular Hired Employees
     arising from such employment, including without limitation any claims
     arising from any employment agreement or non-compete agreement. If
     requested to do so by Vanguard, PriCellular shall (i) cooperate with and
     use reasonable best efforts to assist Vanguard in its efforts to secure
     satisfactory employment arrangements with the PriCellular Hired Employees,
     or (ii) assign to Vanguard PriCellular's existing employment agreements
     with any of the PriCellular Hired Employees.
 
          (c) Nothing contained in this Agreement shall confer upon any employee
     of PriCellular any right with respect to continued employment by
     PriCellular, nor shall anything herein interfere with the right of
     PriCellular to terminate the employment of any of the employees of
     PriCellular at any time, with or
 
                                       30
<PAGE>   36
 
     without cause, or, subject to Vanguard's consent which consent shall not be
     unreasonably withheld, the PriCellular Hired Employees at any time, with or
     without cause, or restrict PriCellular in the exercise of its independent
     business judgment in establishing or modifying any of the terms and
     conditions of the employment of the employees of PriCellular or PriCellular
     Hired Employees.
 
          (d) No provision of this Agreement shall create any third party
     beneficiary rights in any PriCellular Hired Employee or any employee of
     PriCellular, any beneficiary or dependents thereof, or any collective
     bargaining representative thereof, with respect to the compensation, terms
     and conditions of employment and benefits that may be provided to employees
     by PriCellular or under any benefit plan that PriCellular may maintain.
 
        5.9 Vanguard Employees.
 
          (a) Vanguard shall update the list of the NYOC Employees on Schedule
     4.15 as of the Closing. Prior to such Closing, Vanguard will not reassign
     or terminate any management employee, or offer employment to any Person as
     a management employee, whose responsibilities include management or
     oversight of the NYOC System, without first notifying PriCellular.
 
          (b) PriCellular shall extend an offer of employment to the NYOC
     Employees (the "Vanguard Hired Employees"), which offers shall be on terms
     and conditions comparable in the aggregate to the terms and conditions of
     employment in effect as of the Closing. Vanguard waives any claims against
     PriCellular or any of the Vanguard Hired Employees arising from such
     employment, including without limitation any claims arising from any
     employment agreement or non-compete agreement. If requested to do so by
     PriCellular, Vanguard shall either (i) cooperate with and use reasonable
     best efforts to assist PriCellular in its efforts to secure satisfactory
     employment arrangements with the Vanguard Hired Employees; or (ii) assign
     to PriCellular Vanguard's existing employment agreements with any of the
     Vanguard Hired Employees.
 
          (c) Nothing contained in this Agreement shall confer upon any employee
     of Vanguard any right with respect to continued employment by Vanguard, nor
     shall anything herein interfere with the right of Vanguard to terminate the
     employment of any of the employees of Vanguard at any time, with or without
     cause, or subject to PriCellular's consent, which consent shall not be
     unreasonably withheld, the Vanguard Hired Employees at any time, with or
     without cause, or restrict Vanguard in the exercise of its independent
     business judgment in establishing or modifying any of the terms and
     conditions of the employment of the employees of Vanguard or Vanguard Hired
     Employees.
 
          (d) No provision of this Agreement shall create any third party
     beneficiary rights in any Vanguard Hired Employee or any employee of
     Vanguard, any beneficiary or dependents thereof, or any collective
     bargaining representative thereof, with respect to the compensation, terms
     and conditions of employment and benefits that may be provided to employee
     by Vanguard or under any benefit plan that Vanguard may maintain.
 
          5.10 Roaming and Toll Arrangements.  On or prior to the Closing Date,
     PriCellular and Vanguard or their respective Affiliates will enter into
     Roaming Agreements (i) for the markets and at the rates set forth on
     Schedule 5.10 hereto, and (ii) otherwise in form and substance mutually
     acceptable to the parties.
 
        5.11 Monthly Financials.
 
          (a) PriCellular shall provide Vanguard with a balance sheet and the
     related statements of income for the PriCellular Systems for each month
     from April 1996 through the Closing Date within fifteen (15) calendar days
     after the end of each month, which financial statements shall fairly
     present the assets, Liabilities and financial condition and results of the
     PriCellular Systems' operations indicated in accordance with generally
     accepted accounting principles consistently applied, subject to normal
     year-end adjustments.
 
          (b) Vanguard shall provide PriCellular with a balance sheet and the
     related statements of income for the NYOC System for each month from April
     1996 through the Closing Date within fifteen (15)
 
                                       31
<PAGE>   37
 
     calendar days after the end of each month, which financial statements shall
     fairly present the assets, Liabilities and financial condition and results
     of the NYOC System's operations indicated in accordance with generally
     accepted accounting principles consistently applied, subject to normal
     year-end adjustments.
 
          5.12 Capital Contributions With Respect to Minority Interests.  With
     respect to all Minority Interests, Vanguard shall make all capital
     contributions necessary to preserve the Minority Interest Percentage
     Interest applicable to each Minority Interest.
 
          5.13 Like-Kind Exchange Treatment.  The parties intend this
     transaction to constitute a tax-deferred like-kind exchange under Section
     1031 of the Code to the maximum extent permitted under the Code, and each
     party shall reasonably cooperate with the other in formulating and taking
     tax reporting positions consistent with such treatment for income tax
     purposes.
 
          5.14 Payments to Columbia Capital Corporation.  At Closing,
     PriCellular and Vanguard shall each pay to Columbia Capital Corporation a
     fee equal to one percent (1%) of the value of the total assets being
     conveyed by that party to the other.
 
          5.15 PriCellular Merger.  Immediately prior to Closing, PriCellular
     Corporation shall cause Ohio River Cellular Corporation ("Ohio River") and
     Parkersburg Cellular Telephone Co., Inc. ("Parkersburg"), a subsidiary of
     Eastern Wireless Cellular Corporation, to be merged (the "Merger") with and
     into Chill Cellular Corporation ("Chill"), with Chill being the surviving
     corporation thereof (the "Surviving Corporation"), under the provisions of,
     and with the effect provided for under, the Delaware General Corporation
     Law. The Certificate of Incorporation and By-laws of Chill immediately
     prior to the Merger shall be the Certificate of Incorporation and By-laws
     of the Surviving Corporation and the Directors and Officers of Chill
     immediately prior to the Merger shall be the directors and officers of the
     Surviving Corporation. Following the Merger, the separate corporate
     existence of Parkersburg and Ohio River shall cease to exist. Subject to
     the terms and condition of this Agreement, the Surviving Corporation shall
     be the entity which shall at Closing exchange, transfer and convey the
     PriCellular Systems Assets to Vanguard in exchange for the NYOC System
     Assets, and assume the PriCellular Assumed Liabilities, all as provided in
     Article II hereof. The Surviving Corporation shall succeed to all of the
     assets and liabilities of each of Ohio River, Parkersburg and Chill, and no
     such assets or liabilities will be transferred to any other party prior to
     or in connection with the Merger.
 
        5.16 Environmental Correction and Remediation.
 
          (a) Prior to the Closing, PriCellular and Vanguard shall cooperate
     with each other and afford the other party and its representatives access
     to the PriCellular Real Property and the NYOC Real Property, respectively,
     and any books, records and other materials within the control of such party
     relating to such property for the purpose of completing such Phase I
     environmental assessments as the other party deems necessary or
     appropriate. All environmental assessments undertaken by a party hereunder
     shall be at such party's sole expense.
 
          (b) If, prior to Closing, either party wishes to conduct Phase II
     environmental assessments or other environmental assessments which involve
     invasive sampling on the PriCellular Real Property or the NYOC Real
     Property (which assessments shall be at such party's sole cost and
     expense), such party shall first obtain the consent of PriCellular (in the
     case of the PriCellular Real Property) or Vanguard (in the case of the NYOC
     Real Property), which consent shall not be unreasonably withheld. If
     Vanguard or PriCellular does not consent to such assessment, then the
     requesting party shall have the option of (i) refusing to take title to or
     a leasehold or other interest in such property, or any portion thereof, in
     which case both parties shall take all reasonable steps to restructure the
     transaction contemplated hereby as to exclude such property or portion
     thereof, from such transactions, or (ii) terminate this Agreement, in which
     case neither party shall have any Liability to the other hereunder; except
     that if the property in question consists of vacant land not then used in
     the operation of either the PriCellular Systems or the NYOC System, then
     the option set forth in clause (ii) of this sentence shall not be
     available.
 
                                       32
<PAGE>   38
 
          (c) If any environmental assessment (Phase I or otherwise) completed
     with respect to any of the PriCellular Real Property or the NYOC Real
     Property reveals any Substance in an amount that would be reasonably likely
     to require remediation under any applicable Environmental Laws at, on, or
     under any such property (the "Affected Property") (excluding the Hocking
     College Lease), then the following provisions shall apply:
 
             (1) The party that is to receive the Affected Property upon Closing
        shall have the option of refusing to take title to or a leasehold or any
        other interest in such Property, or any portion thereof, in which case
        both parties shall take all reasonable steps to restructure the
        transactions contemplated hereby so as to exclude such Property or
        portion thereof from such transactions.
 
             (2) If the party that is to receive the Affected Property does not
        make the election described in the preceding paragraph (1), then the
        parties shall negotiate in good faith to determine the expected cost of
        any investigation, clean-up, containment, restoration, or other remedial
        work that is likely to be necessary to obtain a closure or no-action
        letter or similar document from the environmental agency with primary
        jurisdiction over the Affected Property. If the amount of such costs
        does not exceed $100,000, then the party that owns or leases the
        Affected Property prior to Closing shall deliver such amount to the
        other party at Closing.
 
             (3) If the amount of such costs exceeds $100,000, then the party
        that is to receive the Affected Property upon Closing may, at its
        option, either (i) terminate this Agreement, in which case neither party
        shall have any Liability to the other hereunder, or (ii) consummate the
        transactions contemplated hereby in which case the party that owns or
        leases the Affected Property prior to Closing shall deliver $100,000 to
        the other party at Closing.
 
             (4) If the parties are unable to agree on the amount of the
        expected cost of any investigation, clean-up, containment, restoration
        or other remedial work that is likely to be necessary to obtain a
        closure or no-action letter or similar document from the environmental
        agency with primary jurisdiction over any Affected Property, then the
        parties shall submit the environmental assessments relating to the
        Affected Property to a nationally-recognized, independent environmental
        consulting firm mutually acceptable to the parties which firm shall
        determine the amount of such costs. The parties agree that the
        determination of such firm shall be final and binding on the parties.
 
             (d) The provisions of Section 5.16(c) and Section 10.2(f) shall not
        apply to the premises that are the subject of the Hocking College Lease
        (the "Hocking College Premises"). Instead, Vanguard may, in its sole
        discretion based on the results of any environmental assessments
        conducted with respect to the Hocking College Premises, refuse to take a
        leasehold or any other interest in the Hocking College Premises, or any
        portion thereof, in which case the Hocking College Premises will be a
        PriCellular Excluded Asset and the Hocking College Lease will not be
        assumed by Vanguard at Closing.
 
             (e) The party conducting the environmental assessments hereunder
        shall indemnify the other party (and its Affiliates) against, and hold
        such party (and its Affiliates) harmless from, any and all Damages (as
        defined in Section 10.2) arising out of the activities of such party,
        its agents or contractors in performing such assessments.
 
             (i) Copies of any environmental assessments performed hereunder
        shall be delivered to the other party as promptly as possible upon
        completion.
 
          5.17 AT&T Switch Sharing Agreement.  PriCellular and Vanguard shall
     cooperate with each other and shall use all reasonable efforts to cause
     AT&T Wireless to enter into a switch sharing agreement with Vanguard
     commencing on the Closing Date and relating to the Parkersburg, WV RSA on
     terms which shall be commercially reasonable (the "AT&T Switch Sharing
     Agent").
 
          5.18 Wilkes-Barre Switch Sharing Agreement.  On or prior to the
     Closing Date, Vanguard shall offer to enter into a switch-sharing agreement
     between Vanguard and PriCellular relating to the switch
 
                                       33
<PAGE>   39
 
     located in Wilkes-Barre, PA, on terms which shall be commercially
     reasonable (the "Wilkes-Barre Switch Sharing Agreement").
 
          5.19 Subscriber Lists.  Within ten days after the date hereof, (i)
     Vanguard shall provide PriCellular with a list of Subscribers for NYOC
     System as of the Balance Sheet Date, and (ii) PriCellular shall provide
     Vanguard with a list of Subscribers for each of the PriCellular Systems
     including, with respect to Ohio 10 RSA, the zip code of each Subscriber.
     For purposes of the net Subscriber adjustment contemplated in Section
     2.4(a), Subscribers with zip codes in the Retained Counties shall not be
     included in calculating such adjustment.
 
          5.20 Warwick Lease; Cronomer Lease.  On or prior to Closing, Vanguard
     shall use its reasonable efforts to either (i) transfer to PriCellular a
     valid leasehold or license interest in, or (ii) cause the landlord or other
     appropriate party to enter into, a lease, sublease, license or sublicense
     with PriCellular for, the Cell Site located in Warwick, NY for a term of
     not less than five years and on such other terms as are commercially
     reasonable. On or prior to Closing, Vanguard shall use its reasonable
     efforts to either (i) transfer to PriCellular a valid leasehold or license
     interest in, or (ii) cause the landlord or other appropriate party to enter
     into, a lease, sublease, license or sublicense with PriCellular for the
     Cell Site located at Cronomer Hill Park, NY for a term of not less than
     five years and on such other terms as are commercially reasonable.
 
          5.21 Other Parkersburg Equipment.  Within ten (10) business days after
     the date hereof, PriCellular shall designate, based on the definition of
     "Other Parkersburg Equipment" provided herein, the equipment set forth on
     Schedule 3.7 that constitutes Other Parkersburg Equipment and deliver a
     list of such designated equipment to Vanguard. If Vanguard disagrees with
     any designation of PriCellular on such list and the parties are unable to
     reach a mutually acceptable resolution of such dispute, the parties shall
     submit the dispute to Mr. Mark Kington, and Mr. Kington or his designee
     shall determine whether such disputed equipment constitutes Other
     Parkersburg Equipment. The parties agree that the determination of Mr.
     Kington or his designee shall be final and binding on all parties.
 
                                   ARTICLE VI
 
                    CONDITIONS TO PRICELLULAR'S OBLIGATIONS
 
     The obligations of PriCellular to exchange, transfer and convey the
PriCellular Systems Assets and to complete the related transactions contemplated
by this Agreement are subject, in the discretion of PriCellular, to the
satisfaction or waiver by PriCellular, on or prior to the Closing Date, of each
of the following conditions:
 
          6.1 Representations, Warranties and Covenants.  All representations
     and warranties of Vanguard contained in this Agreement shall be true and
     correct in all material respects at and as of the Closing Date as if such
     representations and warranties were made at and as of the Closing Date, and
     Vanguard shall have performed in all material respects all agreements and
     covenants required hereby to be performed by it, prior to or at the Closing
     Date. There shall be delivered to PriCellular a certificate signed by an
     officer of Vanguard to the foregoing effect ("Vanguard's Closing
     Certificate").
 
          6.2 Consents.  Each of the FCC Consents shall have become a Final
     Order and none shall contain conditions that are materially adverse to
     PriCellular, and all consents of PSCNY, if any, necessary to transfer the
     NYOC System Assets and the Minority Interests to PriCellular shall have
     been obtained, shall be final and non-appealable, and shall contain no
     provisions that are materially adverse to PriCellular. All other Vanguard
     Consents shall have been obtained and, in the case of governmental
     authorities, the action granting such consents shall have become final and
     non-appealable.
 
          6.3 Closing Documents.  PriCellular shall have received from Vanguard
     the documents and other items to be delivered by Vanguard pursuant to
     Section 8.2.
 
          6.4 No Governmental Proceeding or Litigation.  No provision of any
     applicable law or regulation and no judgment, injunction, order or decree
     shall prohibit the consummation of the Closing. No suit, action,
     investigation, inquiry or other proceeding by any governmental authority or
     other Person shall
 
                                       34
<PAGE>   40
 
     have been instituted or threatened which questions the validity or legality
     of the transactions contemplated hereby and which would reasonably be
     expected materially and adversely to affect the value of the NYOC System
     Assets or the Minority Interests or Vanguard's ability to perform its
     obligations hereunder.
 
          6.5 Opinion of Counsel.  Vanguard shall have delivered to PriCellular
     an opinion of counsel for Vanguard in form and substance mutually
     acceptable to the parties (which opinion shall include corporate and FCC
     opinions).
 
          6.6 HSR Act.  The applicable waiting period, related to the
     transactions contemplated hereby, including any extension thereof, under
     the HSR Act shall have expired.
 
          6.7 Delivery of the Wilkes-Barre Switch Sharing Agreement.  Vanguard
     shall have executed and delivered the Wilkes-Barre Switch Sharing
     Agreement.
 
          6.8 Audited Financial Statements.  Vanguard shall have delivered,
     within thirty (30) days after the date hereof, to PriCellular audited
     financial statements of Vanguard relating to the NYOC System for the fiscal
     year ending December 31, 1995.
 
          6.9 Failure of Condition.  If a condition precedent to the Closing is
     not satisfied, nothing contained herein shall be deemed to require a party
     to terminate this Agreement, rather than to proceed with such Closing, or
     to defer such Closing pending satisfaction of such condition.
 
                                  ARTICLE VII
 
                      CONDITIONS TO VANGUARD'S OBLIGATIONS
 
     The obligations of Vanguard to exchange, transfer and convey the NYOC
System Assets and the Minority Interests and to complete the related
transactions contemplated by this Agreement are subject, in the discretion of
Vanguard, to the satisfaction or waiver by Vanguard, on or prior to the Closing
Date, of each of the following conditions:
 
          7.1 Representations, Warranties and Covenants.  All representations
     and warranties of PriCellular contained in this Agreement shall be true and
     correct in all material respects at and as of the Closing Date as if such
     representations and warranties were made at and as of the Closing Date, and
     PriCellular shall have performed in all material respects all agreements
     and covenants required hereby to be performed by it, prior to or at the
     Closing Date. There shall be delivered to Vanguard a certificate of an
     officer of PriCellular to the foregoing effect ("PriCellular's Closing
     Certificate").
 
          7.2 Consents.  Each of the FCC Consents shall have become a Final
     Order and none shall contain conditions that are materially adverse to
     Vanguard. All consents of PSCNY, PSCWV and PUCO, if any, necessary to
     transfer the PriCellular Systems Assets to Vanguard shall have been
     obtained, shall be final and non-appealable, and contain no provisions
     materially adverse to Vanguard. All other PriCellular Consents shall have
     been obtained and, in the case of governmental authorities, the action
     granting such consents shall have become final and non-appealable.
 
          7.3 Closing Documents.  Vanguard shall have received from PriCellular
     the documents and other items to be delivered by PriCellular pursuant to
     Section 8.1.
 
          7.4 No Governmental Proceeding or Litigation.  No provision of any
     applicable law or regulation and no judgment, injunction, order or decree
     shall prohibit the consummation of the Closing. No suit, action,
     investigation, inquiry or other proceeding by any governmental authority or
     other Person shall have been instituted or threatened which questions the
     validity or legality of the transactions contemplated hereby and which
     would reasonably be expected materially and adversely to affect the value
     of the PriCellular Systems Assets or PriCellular's ability to perform its
     obligations hereunder.
 
          7.5 Opinion of Counsel.  PriCellular shall have delivered to Vanguard
     an opinion of corporate counsel for PriCellular in form and substance
     mutually acceptable to the parties.
 
                                       35
<PAGE>   41
 
          7.6 Opinion of FCC Counsel.  PriCellular shall have delivered to
     Vanguard an opinion of FCC counsel in form and substance mutually
     acceptable to the parties.
 
          7.7 HSR Act.  The applicable waiting period relating to the
     transactions contemplated hereby, including any extension thereof, under
     the HSR Act shall have expired.
 
          7.8 Delivery of the AT&T Switch Sharing Agreement.  AT&T Wireless
     shall have executed and delivered the AT&T Switch Sharing Agreement.
 
          7.9 List of Other Parkersburg Equipment.  Vanguard shall have received
     the list of Other Parkersburg Equipment pursuant to Section 5.21, in final
     form as agreed to by the parties or as determined by Mr. Kington or his
     designee.
 
          7.10 Failure of Condition.  If a condition precedent to the Closing is
     not satisfied, nothing contained herein shall be deemed to require a party
     to terminate this Agreement, rather than to proceed with such Closing, or
     to defer such Closing pending satisfaction of such condition.
 
                                  ARTICLE VIII
 
                                    CLOSING
 
     The Closing shall occur at the offices of Latham & Watkins in Washington,
D.C. At 10:00 A.M. on the Closing Date:
 
          8.1 Deliveries by PriCellular.  PriCellular shall deliver to Vanguard:
 
             (a) any instruments of assignment reasonably required to transfer,
        convey and assign the PriCellular Systems Assets to Vanguard, including,
        but not limited to:
 
                (i) one or more deeds, in a form according to local custom
           conveying all PriCellular Real Property owned by PriCellular;
 
                (ii) one or more bills of conveyance conveying in the aggregate
           all of the personal property owned by PriCellular and included in the
           PriCellular Systems Assets;
 
                (iii) one or more assignments of lease with respect to the
           PriCellular Real Property Leases;
 
                (iv) one or more assignments of all PriCellular Contracts and
           all Subscriber Agreements to which PriCellular is a party and all
           rights thereunder;
 
                (v) one or more assignments of the PriCellular Authorizations
           (to the extent assignable); and
 
                (vi) such other instruments as shall be reasonably requested by
           Vanguard to vest in Vanguard, or its nominee, title to the
           PriCellular Systems Assets free and clear from all Encumbrances
           (other than Permitted Encumbrances) in accordance with the provision
           hereof.
 
             (b) the PriCellular Books and Records included in the PriCellular
        Systems Assets;
 
             (c) the PriCellular Consents;
 
             (d) updated lists of PriCellular Real Property, and PriCellular
        Contracts;
 
             (e) certified copies of resolutions of each PriCellular entity or
        other appropriate evidence of corporate action authorizing each
        PriCellular entity to enter into and perform its obligations under this
        Agreement;
 
             (f) PriCellular's Closing Certificate;
 
             (g) the opinion of PriCellular's counsel described in Section 7.5;
 
             (h) the opinion of FCC Counsel to PriCellular described in Section
        7.6;
 
                                       36
<PAGE>   42
 
             (i) an assumption by PriCellular of the Liabilities to be assumed
        by PriCellular pursuant to Section 2.3(a);
 
             (j) one or more instruments necessary to assign or convey to
        Vanguard all of the accounts receivable relating to the PriCellular
        Systems;
 
             (k) written evidence of the Parkersburg Equipment Arrangement duly
        executed by PriCellular;
 
             (l) each of the Roaming Agreements referenced in Section 5.10, duly
        executed by PriCellular;
 
             (m) all such other documents and instruments as Vanguard or its
        counsel shall reasonably request and which shall be reasonably required
        to consummate the transactions contemplated hereby.
 
          8.2 Deliveries by Vanguard.  Vanguard shall deliver to PriCellular:
 
             (a) any instruments of assignment reasonably required to transfer,
        convey and assign the NYOC System Assets to PriCellular, including, but
        not limited to:
 
                (i) one or more deeds, in a form according to local custom
           conveying all NYOC Real Property owned by Vanguard;
 
                (ii) one or more bills of conveyance conveying in the aggregate
           all of the personal property owned by Vanguard and included in the
           NYOC System Assets;
 
                (iii) one or more assignments of lease with respect to the NYOC
           Real Property Leases;
 
                (iv) one or more assignments of all NYOC Contracts and all
           Subscriber Agreements to which Vanguard is a party and all rights
           thereunder;
 
                (v) one or more assignments of the NYOC Authorizations (to the
           extent assignable); and
 
                (vi) such other instruments as shall be reasonably requested by
           PriCellular to vest in PriCellular, or its nominee, title to the NYOC
           System Assets free and clear from all Encumbrances (other than
           Permitted encumbrances) in accordance with the provision hereof.
 
             (b) the NYOC Books and Records included in the NYOC System Assets;
 
             (c) the Vanguard Consents;
 
             (d) updated lists of NYOC Real Property, NYOC Equipment (including
        Schedule 4.7) and NYOC Contracts;
 
             (e) certified copies of resolutions of each Vanguard entity or
        other appropriate evidence of corporate or partnership action
        authorizing each Vanguard entity to enter into and perform its
        obligations under this Agreement;
 
             (f) Vanguard's Closing Certificate;
 
             (g) the opinion of Vanguard's counsel described in Section 6.5;
 
             (h) an assumption by Vanguard of the Liabilities to be assumed by
        Vanguard pursuant to Section 2.3(b);
 
             (i) one or more instruments necessary to assign and convey to
        PriCellular all of the accounts receivable relating to the NYOC System;
 
             (j) one or more instruments of assignment sufficient to transfer,
        convey and assign the Minority Interests to PriCellular, including the
        certificates for the Minority Interest Shares duly endorsed or
        accompanied by stock powers duly endorsed in the blank, with any
        required transfer stamps affixed thereto;
 
             (k) written evidence of the Parkersburg Equipment Arrangement, duly
        executed by Vanguard;
 
                                       37
<PAGE>   43
 
             (l) each of the Roaming Agreements referenced in Section 5.10, duly
        executed by Vanguard;
 
             (m) all such other documents and instruments as PriCellular or its
        counsel shall reasonably request and which shall be reasonably required
        to consummate the transaction contemplated hereby.
 
          8.3 Form of Instruments.  All of the foregoing instruments shall be in
     form and substance, and executed and delivered in a manner, reasonably
     satisfactory to the parties' respective counsel.
 
          8.4 Consents to Assignment.  Anything in this Agreement to the
     contrary notwithstanding, this Agreement shall not constitute an agreement
     to assign any contract, lease, license, agreement or understanding or any
     claim or right or any benefit arising thereunder or resulting therefrom if
     an attempted assignment thereof, without the consent of a third party
     thereto, would constitute a breach thereof or in any way adversely affect
     the rights thereunder of the party to whom such instrument is to be
     assigned. PriCellular and Vanguard will each use their reasonable efforts
     (but without any payment of money by either party) to obtain the consent of
     the other parties to any such contract, lease, license, agreement or
     understanding, claim or right or any benefit arising thereunder for the
     assignment thereof to PriCellular or Vanguard, as the case may be, as such
     party may request. If such consent is not obtained, or if an attempted
     assignment thereof would be ineffective or would materially affect the
     rights thereunder so that the proposed assignee would not in fact receive
     all such rights, the proposed assignor will cooperate with the proposed
     assignee, in a mutually agreeable arrangement under which the proposed
     assignor would provide to the proposed assignee the benefits under any such
     contract, lease, license, agreement or understanding, claim or right,
     including without limitation, subcontracting, sub-leasing, sub-licensing or
     the enforcement for the benefit of the proposed assignee of any and all
     rights of the proposed assignor against a third party hereto arising out of
     the breach or cancellation by such third party or otherwise.
 
          8.5 Allocation.  Vanguard and PriCellular agree that the PriCellular
     Systems Assets, the NYOC System Assets and the Minority Interests will be
     appraised (which appraisal shall not be at the expense of PriCellular) by
     the appraisal firm of Bond & Picaro, which appraisal, once approved and
     accepted by each of Vanguard and PriCellular (which approval and acceptance
     shall not be unreasonably withheld), shall be conclusive between the
     parties hereto (after such acceptance and approval, the "Appraisal"). Each
     of Vanguard and PriCellular shall cause to be prepared IRS Forms 8594
     reflecting (x) the allocation of consideration given by it (or such other
     entity, as the case may be) among the assets received, based upon the fair
     market values of the relevant assets as set forth in the Appraisal, and (y)
     such other information as is required by Section 1060 of the Code and IRS
     Form 8594. In making such allocations of consideration given by a party and
     reflecting such allocations in an IRS Form 8594, any like-kind property
     given and any other property or money which is treated as given in exchange
     for like-kind property received in the exchange shall be excluded from the
     consideration to be allocated under Section 1060 of the Code, pursuant to
     Treas. Reg. sec. 1.1060-1T(b)(4). Each of Vanguard and PriCellular shall
     deliver drafts of each such form to the other party for coordination and
     approval, which approval shall not be unreasonably withheld, by the date
     which is 45 days prior to the earliest of the dates by which any entity
     exchanging assets hereunder must file its federal income tax return for the
     taxable year in which the exchange occurs. Vanguard and PriCellular, shall
     each file with their respective federal income tax returns for the tax year
     in which the Closing occurs, IRS Forms 8594 containing the information
     agreed upon as provided above. Except as required by law or any tax
     authority, each of Vanguard and PriCellular shall report, or cause to be
     reported, the transactions contemplated hereby for income tax purposes
     (including, but not limited to, on their respective income tax returns,
     before any governmental agency charged with the collection of income tax or
     in any judicial proceeding concerning the income tax consequences of the
     exchange of assets hereunder) in a manner consistent with the information
     agreed upon pursuant to this section and contained in the relevant IRS Form
     8594. The parties further agree to calculate and report gain or loss from
     property relinquished in the exchange and the basis in property received in
     the exchange in accordance with the values of the relevant assets as found
     in the Appraisal for income tax purposes. Notwithstanding any other
     provision of this Agreement, the provisions of this Section 8.5 shall
     survive the Closing without limitation.
 
                                       38
<PAGE>   44
 
                                   ARTICLE IX
 
                             ACTIONS BY PRICELLULAR
                         AND VANGUARD AFTER THE CLOSING
 
     9.1 Books and Records.  For a period of seven (7) years after the Closing
Date, each of PriCellular and Vanguard shall afford the other party and its
representatives, during regular business hours and with at least three (3)
business days advance notice, access to the PriCellular Books and Records and
the NYOC Books and Records, respectively, and relevant personnel that pertain to
the operations of the PriCellular Systems or the NYOC System, as the case may
be, prior to the Closing Date. The party seeking such access shall make every
reasonable effort to ensure that such activities do not interfere with the
operation of the business of the party providing access to such books and
records or personnel. The party seeking such access shall have the right to make
copies of the foregoing items for any proper purpose at their own expense.
 
     9.2 Billing and Other Transition Matters.  After the Closing Date,
 
          (a) the parties shall cooperate with each other in good faith to
     resolve all transitional matters, including the billing of customers of the
     PriCellular Systems and the NYOC System;
 
          (b) Vanguard will promptly pay to PriCellular when received all monies
     received by Vanguard with respect to the Transferred Current Assets
     transferred by Vanguard to PriCellular or the operation of NYOC System
     Assets after the Closing or any claim or right or any benefit arising
     thereunder, except to the extent the same represents a Vanguard Excluded
     Asset, and PriCellular will promptly pay to Vanguard when received all
     monies received by PriCellular with respect to the Transferred Current
     Assets transferred by PriCellular to Vanguard or the operation of
     PriCellular Systems Assets after the Closing or any claim or right or any
     benefit arising thereunder, except to the extent the same represents a
     PriCellular Excluded Asset. In such event, PriCellular and Vanguard shall,
     to the extent the material benefits therefrom and obligations thereunder
     have not been provided by alternate arrangements satisfactory to both
     parties, negotiate in good faith an adjustment to the extent not otherwise
     adjusted pursuant to Section 2.5 hereof; and
 
          (c) Vanguard will promptly deliver, by fax or courier, to PriCellular
     when received all bills with respect to the operation of NYOC System Assets
     after the Closing that relate to PriCellular Assumed Liabilities, and
     PriCellular will promptly deliver, by fax or courier, to Vanguard when
     received all bills with respect to the operation of PriCellular Systems
     Assets after the Closing that relate to Vanguard Assumed Liabilities.
 
     9.3 Further Assurances.  On and after the Closing Date, PriCellular and
Vanguard will take all appropriate action and execute all documents, instruments
or conveyances of any kind which may be reasonably necessary or advisable to
carry out any of the provisions hereof.
 
                                   ARTICLE X
 
                                INDEMNIFICATION
 
     10.1 Survival of Representations, Etc.  All statements contained in the
Schedules hereto or in any certificate, schedule, exhibit or instrument or
conveyance delivered by or on behalf of the parties pursuant to this Agreement
or in connection with the transactions contemplated hereby shall be deemed to be
representations and warranties by the parties hereunder. The representations,
warranties, covenants and agreements of PriCellular and Vanguard contained
herein shall survive the consummation of the transactions contemplated hereby
and the Closing Date, without regard to any investigation made by any of the
parties hereto (unless the damaged party knew or had reason to know of any
misrepresentation or breach of warranty or covenant at the time of Closing).
Except as provided in the following sentence, all such representations and
warranties and all claims and causes of action with respect thereto shall
terminate upon expiration of two years after the Closing Date. The
representations and warranties in Sections 3.20 and 4.20 (Employee Benefit
Plans), 3.22 and 4.22 (Tax Matters), Sections 3.26 and 4.26 (Environmental), and
3.28 and 4.29 (Material Misrepresentations or Omissions) shall survive until the
expiration of the applicable statute of limitations
 
                                       39
<PAGE>   45
 
(with extensions) with respect to the matters addressed in such sections. The
termination of the representations and warranties provided herein shall not
affect the rights of a party in respect of any claim made by such party pursuant
to Section 10.3 in a writing received by the other party prior to the expiration
of the applicable survival period provided herein. In addition, the obligations
of the parties under Section 5.13 (Like-Kind Exchange) shall survive
indefinitely.
 
     10.2 Indemnification.
 
          (a) Subject to the limitations set forth in Sections 10.2(d), 10.2(e)
     and 10.2(f), PriCellular shall indemnify Vanguard (and its Affiliates)
     against, and hold Vanguard (and its Affiliates) harmless from any and all
     damages, claims, costs, obligations, Liabilities, Taxes and expenses,
     including without limitation, interest, penalties and reasonable attorneys'
     fees (collectively, "Damages"), arising out of (i) the breach of any
     warranty, representation, covenant or agreement of PriCellular contained in
     this Agreement, (ii) the ownership and operation by PriCellular of the
     PriCellular Systems Assets after September 27, 1995 and on or before the
     Closing Date, including the Excluded Liabilities of PriCellular (iii) any
     Encumbrances on the PriCellular Systems Assets (other than Permitted
     Encumbrances); (iv) PriCellular Environmental Expenses; (v) Employee Plans
     maintained by or any employment practices of PriCellular on and before the
     Closing Date; and (vi) matters under the PriCellular Contracts arising on
     or before the Closing Date.
 
          (b) Subject to the limitations set forth in Sections 10.2(d), 10.2(e)
     and 10.2(f), Vanguard shall indemnify PriCellular (and its Affiliates)
     against, and hold PriCellular (and its Affiliates) harmless from any and
     all Damages arising out of (i) the breach of any warranty, representation,
     covenant or agreement of Vanguard contained in this Agreement, (ii) the
     ownership and operation by Vanguard of the NYOC System Assets after
     September 27, 1995 and on or before the Closing Date, including the
     Excluded Liabilities of Vanguard, (iii) any Encumbrances on the NYOC System
     Assets (other than Permitted Encumbrances), (iv) NYOC Environmental
     Expenses, (v) Employee Plans maintained by or any employment practices of
     Vanguard on and before the Closing Date, and (vi) matters under the NYOC
     Contracts arising on or before the Closing Date.
 
          (c) The term "Damages" as used in this Section 10.2 is not limited to
     matters asserted by third parties against PriCellular or Vanguard, and
     includes Damages incurred or sustained by PriCellular or Vanguard in the
     absence of third party claims.
 
          (d) No party shall make a claim for indemnification hereunder unless
     the amount of the Damages for such claim exceeds Twenty-Five Thousand
     Dollars ($25,000). Neither party shall be liable to the other under this
     Section 10.2 for any Damages until the aggregate amount otherwise due the
     party being indemnified exceeds an accumulated total of One Hundred
     Thousand Dollars ($100,000). PriCellular shall not be liable for a breach
     of the fourth sentence of Section 3.7 until the aggregate amount due to
     Vanguard as a result of such breach exceeds an accumulated total value of
     $175,000.
 
          (e) If either PriCellular or Vanguard (each a "Transferor") fails to
     deliver a valid leasehold or license interest in any lease, sublease,
     license or sublicense for any Cell Site being transferred hereunder
     (regardless of whether the reason for such invalidity became known to the
     other party (the "Transferee") before or after Closing), then the
     Transferor shall reimburse the Transferee for the Transferee's actual,
     documented, reasonable, out-of-pocket expenses (including, without
     limitation, reasonable legal fees and non-internal engineering fees, but
     excluding the costs of acquiring land and purchasing new equipment)
     incurred as a direct result of such relocation; provided that (a) the
     Liability of each of Vanguard or PriCellular under this Section 10.2(e)
     shall not exceed $400,000 per Cell Site and shall be limited to claims for
     no more than two Cell Sites, (b) the Transferee shall be obligated to
     mitigate the cost of such relocation and to achieve such relocation in the
     least expensive manner consistent with providing adequate coverage to the
     area previously served by the relevant Cell Site and to otherwise minimize
     the expenses for which it will seek reimbursement hereunder, and (c) the
     rights of any Transferee to obtain reimbursement hereunder shall expire
     after the later of (i) two years from the Closing Date or (ii) twelve
     months after the Transferee notifies the Transferor (in reasonable
     specificity and detail) of its claim under this Section 10.2(e) provided
     the Transferee submits such notification in writing within two years
 
                                       40
<PAGE>   46
 
     after the Closing Date. Except for the failure of the Transferor to obtain
     the consent of a lessor or licensor necessary to transfer a leasehold or
     license interest to a Transferee (regardless of whether such consent was
     included on Schedule 3.8, Schedule 4.8 or Schedule 4.10) for which failure
     the Transferee shall be entitled to indemnification pursuant to Section
     10.2(a) or 10.2(b), reimbursement of expenses under this Section 10.2(e)
     shall be the Transferee's sole remedy for the failure of the Transferor to
     deliver a valid leasehold or license interest in any lease, sublease,
     license or sublicense for any Cell Site to be transferred hereunder, and
     neither party is entitled to indemnification for such failure and each
     party hereby releases and waives any claim arising from such failure (other
     than reimbursement under this Section 10.2(e)).
 
          (f) In addition to the provisions set forth in Section 10.2(d), the
     following provisions shall apply to the indemnifications provided above in
     Section 10.2(a)(iv) (Pricellular Environmental Expenses) and Section
     10.2(b)(iv)(NYOC Environmental Expenses):
 
             (1) Indemnification shall not be provided thereunder for Damages
        arising out of PriCellular Environmental Expenses or NYOC Environmental
        Expenses that are identified with reasonable particularity and
        completeness in the environmental assessments provided for in Section
        5.16 hereof;
 
             (2) The indemnifications shall cover 100 percent of Damages arising
        out of PriCellular Environmental Expenses and NYOC Environmental
        Expenses that relate to acts, activities, omissions, or conditions that
        occurred on or after September 27, 1995;
 
             (3) The indemnifications shall cover 50 percent of Damages arising
        out of PriCellular Environmental Expenses and NYOC Environmental
        Expenses that relate to acts, activities, omissions, or conditions that
        occurred before September 27, 1995;
 
             (4) With respect to Damages arising out of third-party claims,
        suits, demands, or similar actions, the indemnifications shall expire
        four years after the Closing Date, except as to Damages for which a
        Claim Notice (as hereinafter defined) has been given to the Indemnitor
        (as hereinafter defined) before the expiration of such four-year period;
 
             (5) With respect to Damages other than those described in paragraph
        (4), the indemnifications shall expire three (3) years after the Closing
        Date, except as to Damages for which a Claim Notice has been given to
        the Indemnitor before the expiration of such three-year period and shall
        be limited to Damages that are reasonably incurred to address bona fide
        environmental, health, or safety concerns; and
 
             (6) All actions required to be taken in connection with any
        PriCellular Environmental Expenses or NYOC Environmental Expenses
        subject to indemnification hereunder shall be the most cost efficient to
        comply with applicable Environmental Laws then in effect or as necessary
        to satisfy the requirement of any applicable governmental agency and
        which are consistent with the continued use of the property for the same
        purposes they are being used on the Closing Date.
 
          (g) Except as expressly provided elsewhere in this Agreement, neither
     party shall have any obligation to indemnify the other party for any Taxes
     or expenses that the other party may incur as a result of the transactions
     contemplated by this Agreement.
 
          (h) The indemnification provisions under this Section 10.2 constitute
     the sole remedy of the parties hereunder.
 
     10.3 Notice of Claims.
 
          (a) Either of PriCellular or Vanguard (the "Indemnified Party")
     seeking indemnification hereunder shall give to the party obligated to
     provide indemnification to such Indemnified Party (the "Indemnitor") a
     notice (a "Claim Notice") describing in reasonable detail the facts giving
     rise to any claims for indemnification hereunder and shall include in such
     Claim Notice (if then known) the amount or the method of computation of the
     amount of such claim, and a reference to the provision of this Agreement or
     any agreement, document or instrument executed pursuant hereto or in
     connection herewith upon which such claim is based; provided, that a Claim
     Notice in respect of any action at law or
 
                                       41
<PAGE>   47
 
     suit in equity by or against a third Person as to which indemnification
     will be sought shall be given as soon as practicable after the action or
     suit is commenced; and provided further, that failure to give such notice
     shall not relieve the Indemnitor of its obligations hereunder except to the
     extent it shall have been prejudiced by such failure.
 
          (b) After the giving of any Claim Notice pursuant hereto, the amount
     of indemnification which an Indemnified Party shall be entitled under this
     Article 10 shall be determined: (i) by the written agreement between the
     Indemnified Party and the Indemnitor; (ii) by a judgment or decree of any
     court of competent jurisdiction that has become a final order; or (iii) if
     the parties agree, by arbitration.
 
     10.4 Third Person Claims.  The Indemnitor shall have the right to conduct
and control, through counsel of its choosing and at its own expense, the
defense, compromise or settlement of any third Person claim, action or suit
against an Indemnified Party as to which indemnification will be sought by any
Indemnified Party from any Indemnitor hereunder, and in any case the Indemnified
Party shall cooperate in connection therewith and shall furnish such records,
information and testimony and attend such conferences, discovery proceedings,
hearings, trials and appeals as may be reasonably requested by the Indemnitor in
connection therewith; provided that the Indemnified Party may participate,
through counsel chosen by it and at its own expense, in the defense of any such
claim, action or suit as to which the Indemnitor has so elected to conduct and
control the defense thereof; and provided, further, that the Indemnified Party
shall not, without the written consent of the Indemnitor (which written consent
shall not be unreasonable withheld), pay, compromise, or settle any such claim,
action or suit, except that no such consent shall be required if, following a
written request from the Indemnified Party, the Indemnitor shall fail, within
fourteen (14) days after the making of such request, to acknowledge and agree in
writing that, if such claim, action or suit shall be adversely determined, such
Indemnitor has an obligation to provide indemnification hereunder to such
Indemnified Party. Notwithstanding the foregoing, the Indemnified Party shall
have the right to pay, settle or compromise any such claim, action or suit
without such consent, provided that in such event the Indemnified Party shall
waive any right to indemnity therefor hereunder.
 
     10.5 Bulk Sales.  It may not be practicable to comply or attempt to comply
with the procedures of the "Bulk Sales Act" or similar law of any or all of the
states in which the PriCellular Systems Assets or the NYOC System Assets are
situated or of any other state which may be asserted to be applicable to the
transactions contemplated hereby. Accordingly, to induce each other to waive any
requirements for compliance with any or all of such laws, each party hereby
agrees that the indemnity provisions of Section 10.2 hereof shall apply to any
Damages of one party arising out of or resulting from the failure of the other
to comply with any such laws.
 
                                   ARTICLE XI
 
                              DEFAULT AND REMEDIES
 
     11.1 Opportunity to Cure.  If either party believes the other to be in
material default or breach hereunder, the former party shall provide the other
with written notice specifying in reasonable detail the nature of such default.
If the default has not been cured by the earlier of (i) the Closing Date, or
(ii) within fourteen (14) days after delivery of that notice, then the party
giving such notice may terminate this Agreement and/or exercise the remedies
available to such party pursuant to this Article 11, subject to the right of the
other party to contest such action through appropriate proceedings, and provided
that the terminating party is not in material default hereunder.
 
     11.2 Remedies.  Each of PriCellular and Vanguard agrees that the
PriCellular Systems Assets and the Minority Interests and the NYOC System Assets
each includes unique property that cannot be readily obtained on the open market
and that PriCellular, in respect of the Minority Interests and the NYOC System
Assets, and Vanguard, in respect of the PriCellular Systems Assets, will be
irreparably injured if this Agreement is not specifically enforced. Therefore,
each party shall have the right to obtain decree(s) of specific performance
entitling it to a temporary restraining order, preliminary injunction, or
permanent injunction to specifically enforce and require specific performance of
the terms and provisions of this
 
                                       42
<PAGE>   48
 
Agreement, and each other agreement, document or instrument contemplated herein.
Each party hereto agrees that notice shall be adequate for the entry of a decree
of specific performance in respect of any such matter (i) in the case of a
temporary restraining order, upon twenty-four (24) hours' prior notice of the
hearing thereof and (ii) in the case of any other proceeding, upon five (5)
days' prior notice of the hearing thereof, and hereby waives all requirements
and demands that non-breaching party give any greater notice of such hearings
and further waives all requirements and demands that the non-breaching party
post a bond or other surety arrangement in connection with the issuance of any
such decree, and further waives the defense in any such suit that the party
bringing suit has an adequate remedy at law and agrees to interpose no
opposition, legal or otherwise, as to the propriety of specific performance as a
remedy.
 
     11.3 Absence of FCC Consent.  This Agreement may be terminated at the
option of either party upon thirty (30) days prior written notice to the other
if (i) Final Orders approving the PriCellular Partition Application and the
Assignment Applications and (ii) all consents of PSCNY, PSCWV and PUCO, if any,
necessary to effectuate the transactions contemplated hereby (such consents to
be final and non-appealable), in each case have not been obtained by June 30,
1997. Neither party may terminate this Agreement pursuant to this Section if
such party is in material default hereunder, or if a delay in any decision or
determination by the FCC respecting the Assignment Applications has been caused,
or materially contributed to, by such party's action or inaction with respect to
the Assignment Applications.
 
     11.4 Designation for Hearing.  The time for FCC Consent provided in Section
11.3 notwithstanding, either party may terminate this Agreement upon ten (10)
days written notice to the other, if, for any reason, the PriCellular Partition
Application or one or both Assignment Applications are designated for hearing by
the FCC and the terminating party is not in default hereunder; provided,
however, that such notice is given on or prior to the Closing Date. Upon
termination pursuant to this subsection, the parties shall be released and
discharged of all obligations hereunder except for damages resulting from
breaches of this Agreement occurring prior to such termination.
 
     11.5 Failure of Condition Precedent to Closing.
 
          This Agreement may be terminated:
 
             (a) by PriCellular, without Liability of PriCellular or any of its
        Affiliates or Representatives, if a condition to PriCellular's
        performance set forth in Article 6 of this Agreement shall not have been
        satisfied or waived on or before the Closing Date;
 
             (b) by Vanguard, without Liability of Vanguard or any of its
        Affiliates or Representatives, if a condition to Vanguard's performance
        set forth in Article 7 of this Agreement shall not have been satisfied
        or waived on or before the Closing Date; and
 
             (c) as contemplated by Section 5.16.
 
     11.6 Damage to Assets.
 
          (a) Except as provided in this Section, the risk of loss or damage to,
     shall be upon PriCellular (with respect to the PriCellular Systems Assets)
     and Vanguard (with respect to the NYOC System Assets) at all times prior to
     the Closing Date. PriCellular and Vanguard shall each maintain all-risk
     insurance coverage and protection on the PriCellular Systems and the
     PriCellular Systems Assets and the NYOC System and NYOC System Assets,
     respectively, in accordance with their current practices. In the event of
     material loss or damage prior to the Closing Date, the party experiencing
     such loss or damage shall promptly notify the other party thereof and use
     its best efforts, and use all available insurance proceeds, to repair,
     replace or restore the lost or damaged property to its former condition as
     soon as possible, provided that the Liability of the party experiencing
     such loss or damage hereunder shall be limited to such insurance proceeds.
     If such repair, replacement, or restoration has not been completed prior to
     the Closing Date, the other party may, at its option:
 
             (i) elect to consummate the Closing in which event the amount
        necessary to restore the lost or damaged property to its former
        condition shall be paid to such party at Closing; or;
 
                                       43
<PAGE>   49
 
             (ii) elect to postpone the Closing Date, with prior consent of the
        FCC, if necessary, for such reasonable period of time (not to exceed
        ninety (90) days) as is necessary for the party experiencing such loss
        or damage, to repair, replace, or restore the lost or damaged property
        to its former condition. If, after the expiration of that extension
        period, the lost or damaged property has not been adequately repaired,
        replaced or restored, the other party may terminate this Agreement or
        elect to consummate the Closing.
 
          (b) For purposes of this Section, loss or damage shall be deemed
     material if the reasonable cost to repair, replace, or restore the lost or
     damaged property exceeds Twenty-Five Thousand Dollars ($25,000).
 
          (c) If the parties are unable to agree upon the extent of any loss or
     damage, the cost to repair, replace or restore any lost or damaged
     property, the adequacy of any repair, replacement, or restoration of any
     lost or damaged property, or any other matter arising under this Section,
     the disagreement shall be referred to a qualified consulting communications
     engineer mutually acceptable to both parties who is a member of the
     Association of Federal Communications Consulting Engineers, whose decision
     shall be final and binding upon each party, and whose fees and expenses
     shall be paid one-half by PriCellular and one-half by Vanguard.
 
     11.7 No Limitation of Damages or Remedies.  Nothing contained in this
Agreement shall operate or be interpreted as any election of remedies or
limitation on damages or remedies for breach of this Agreement.
 
                                  ARTICLE XII
 
                                 MISCELLANEOUS
 
     12.1 Assignment.  Either party may assign its rights hereunder to any of
its Affiliates as long as such assignment does not impair the ability of the
parties to effect the Closing by the Closing Date. Either party may assign its
rights hereunder to any third party with the prior written consent of the other
party, which consent will not be unreasonably withheld. Subject to the
foregoing, this Agreement shall be binding upon and inure to the benefit of the
parties hereto and their respective successors and assigns, and no other Person
shall have any right, benefit or obligation hereunder.
 
     12.2 Notices.  Unless otherwise provided herein, any notice, request,
instruction or other document to be given hereunder by any party to the other
shall be in writing and shall be deemed effective upon actual receipt if
delivered personally; on the date receipt is acknowledged or refused if mailed
by certified mail, postage prepaid, return receipt requested; or on the next
business day if sent for overnight delivery by a nationally recognized,
reputable, overnight courier; and in any such case shall be addressed as
follows:
 
          If to Vanguard:
 
           Vanguard Cellular Financial Corp.
           2002 Pisgah Church Road
           Suite 300
           Greensboro, NC 27455
           Attention: Richard C. Rowlenson, Vice President
 
          with a copy to;
 
           Eric A. Stern, Esq.
           Latham & Watkins
           1001 Pennsylvania Avenue
           Suite 1300
           Washington, D.C. 20004
 
                                       44
<PAGE>   50
 
          If to PriCellular:
 
           PriCellular Corporation
           45 Rockefeller Center
           New York, New York 10020
           Attention: Robert Price, President
 
          with a copy to;
 
           Davis Polk & Wardwell
           450 Lexington Avenue
           New York, New York 10017
           Attention: John W. Buttrick, Esq.
 
or to such other place and with such other copies as either party may designate
as to it self by written notice to the others.
 
     12.3 Choice of Law.  This Agreement shall be construed, interpreted and the
rights of the parties determined in accordance with the laws of New York without
regard for the conflicts of laws provided thereof.
 
     12.4 Entire Agreement, Amendments and Waivers.  This Agreement, together
with all exhibits and schedules hereto, constitutes the entire agreement among
the parties pertaining to the subject matter hereof and supersedes all prior
agreements, understandings, negotiations and discussions, whether oral or
written, of the parties, including the letter of Intent executed by the parties
on May 13 and 14, 1996 (the "Letter") except for the confidentiality provisions
of Paragraph 11 of the Letter, which shall remain in full force and effect. No
supplement, modification or waiver of this Agreement shall be binding unless
executed in writing by the party to be bound thereby. No waiver of any of the
provisions of this Agreement shall be deemed or shall constitute a waiver of any
other provision hereof (whether or not similar), nor shall such wavier
constitute a continuing waiver unless otherwise expressly provided.
 
     12.5 Counterparts.  This Agreement may be executed in one or more
counterparts, each of which shall be deemed an original, but all of which
together shall constitute one and the same instrument.
 
     12.6 Invalidity.  In the event that any one or more of the provisions
contained in this Agreement or in any other instrument referred to herein,
shall, for any reason, be held to be invalid, illegal or unenforceable in any
respect, such invalidity, illegality or unenforceability shall not affect any
other provision of this Agreement or any other such instrument.
 
     12.7 Headings.  The headings of the Articles and Sections herein are
inserted for convenience of reference only and are not intended to be a part of
or to affect the meaning or interpretation of this Agreement.
 
     12.8 Responsibility for Certain Taxes and Expenses.  Any transfer,
documentary, sales, use, stamp or other Taxes assessed upon or with respect to
the transfer of the PriCellular Systems Assets shall be paid by PriCellular, and
any transfer, documentary, sales, use, stamp, or other Taxes assessed upon or
with respect to the transfer of the NYOC System Assets and Minority Interests
shall be paid by Vanguard. Vanguard shall pay the real and personal property
Taxes assessed upon or with respect to the NYOC System Assets and the Minority
Interests accrued through the date of Closing, and the real and personal
property Taxes assessed upon or with respect to the PriCellular Systems Assets
accruing after the Date of Closing, in each case based upon a ratable daily
accrual of such Taxes. PriCellular shall pay the real and personal property
Taxes assessed upon or with respect to the PriCellular Systems Assets accrued
through the date of Closing, and the real and personal property Taxes assessed
upon or with respect to the NYOC System Assets and the Minority Interests
accruing after the date of Closing, in each case based upon a ratable daily
accrual of such Taxes. Except as otherwise provided in this Agreement, each
party will be liable for its own legal, engineering and other costs and
expenses, incurred in connection with the negotiation, preparation, execution or
performance of this Agreement. Neither party shall be responsible for any
broker's or finder's fee related to this transaction that is claimed through the
other.
 
                                       45
<PAGE>   51
 
     12.9 Schedules and Exhibits.  The Schedules and Exhibits to this Agreement
are a material part hereof and shall be treated as is fully incorporated into
the body of the Agreement.
 
     12.10 Publicity.  Each of the parties hereto will cooperate in the
development and distribution of all news releases and other public disclosures
relating to the transactions contemplated hereby and will each ensure that no
such releases or disclosures are made without prior notice and approval of the
other, unless otherwise required by applicable law.
 
     12.11 Confidential Information.
 
          (a) Each of PriCellular and Vanguard on behalf of itself, and its
     Representatives and Affiliates, agrees until the earlier of three years
     from the date hereof or the Closing Date to maintain the confidentiality of
     data and other proprietary information concerning the other and/or its
     Affiliates which has been made or will be made available or disclosed to it
     in connection with the transactions contemplated hereby, except (i) as
     required by any party to enforce the rights of such party under this
     Agreement; (ii) as required to obtain any Consent; (iii) in connection with
     any disclosures required in connection with any efforts to obtain
     financing; or (iv) in connection with any disclosures required by law.
     Notwithstanding the foregoing, each party may disclose any such information
     to its partners, employees, lenders, representatives and agents, and such
     persons shall be informed of the confidential nature of such information
     and shall be directed and shall agree to treat such information
     confidentially.
 
          (b) In the event of the termination of this Agreement for any reason
     whatsoever, each party shall return to the other all documents, work papers
     and other material (including all copies thereof) obtained in connection
     with the transactions contemplated hereby and will use all reasonable
     efforts, including instructing any of its employees and others who have had
     access to such information, to keep confidential and not to use any such
     information, unless such information is now, or is hereafter disclosed,
     through no act or omission of such party, in any manner making it available
     to the general public.
 
          (c) The provisions of this Section 12.11 do not apply to information
     received by one party in connection with the transactions contemplated
     hereby which (i) is or becomes generally available to the public other than
     as a result of a disclosure by such party or its Representatives, (ii) was
     within such party's possession prior to its being furnished to such party
     by or on behalf of the other party in connection with the transactions
     contemplated hereby, provided that the source of such information was not
     known by such party to be bound by a confidentiality agreement with or
     other contractual, legal or fiduciary obligation of confidentiality to the
     other party or any other Person with respect to such information or (iii)
     becomes available to such party on a non-confidential basis from a source
     other than the other party or any of its Representatives, provided that
     such source is not bound by a confidentiality agreement with or other
     contractual, legal or fiduciary obligation of confidentiality to the other
     party or any other Person with respect to such information.
 
     12.12 Relationship of Parties.  This Agreement does not create a
partnership or joint venture between any or all of the parties to this
Agreement.
 
     12.13 Consent to Jurisdiction.  The parties hereby irrevocably (i) submit
to the jurisdiction of the United States District Court sitting in the State of
Delaware with respect to any suit, action or proceeding relating to this
Agreement or any other agreement entered into in connection with the
transactions contemplated hereby, and agree that any such action, suit or
proceeding shall be brought only in such jurisdiction and court, (ii) waive any
objection which they may ow or hereafter have to the laying of venue of any such
suit, action or proceeding brought in such court and any claim that any such
suit action or proceeding brought in such court has been brought in an
inconvenient forum, (iii) waive the right to object that such court does not
have jurisdiction over them, and (iv) consent to the service of process in any
such suit, action or proceeding by the mailing of copies of such process to the
parties by certified mail to the addresses indicated in this Agreement or at
such other addresses of which PriCellular or Vanguard, as the case may be, shall
have received written notice. Nothing herein shall preclude any party from
enforcing any judgment obtained in the United States District Court for the
District of Columbia in any other jurisdiction.
 
                                       46
<PAGE>   52
 
     IN WITNESS WHEREOF, the parties here to have executed this Agreement, or
have caused this Agreement to be duly executed on their respective behalf by
their respective officers thereunto duly authorized, as of the day and year
first above written.
 
                                          PRICELLULAR CORPORATION
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          EASTERN WIRELESS
                                            CELLULAR CORPORATION
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          CHILL CELLULAR CORPORATION
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          OHIO RIVER CELLULAR CORPORATION
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          PARKERSBURG CELLULAR
                                            TELEPHONE CO., INC.
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          VANGUARD CELLULAR FINANCIAL CORP.
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                       47
<PAGE>   53
 
                                          ORANGE COUNTY CELLULAR
                                            TELEPHONE CORP.
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          VANGUARD CELLULAR OPERATING CORP.
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                          WARREN AND LEWIS, LTD.
 
                                          By:
                                              ----------------------------------
                                          Name:
                                                --------------------------------
                                          Title:
                                                 -------------------------------
 
                                       48
WARNING: THE EDGAR SYSTEM ENCOUNTERED ERROR(S) WHILE PROCESSING THIS SCHEDULE.

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          JUN-30-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                           54993
<SECURITIES>                                         0
<RECEIVABLES>                                    13872
<ALLOWANCES>                                      2443
<INVENTORY>                                       1946
<CURRENT-ASSETS>                                 71521
<PP&E>                                           66372
<DEPRECIATION>                                   10124
<TOTAL-ASSETS>                                  568161
<CURRENT-LIABILITIES>                            19975
<BONDS>                                              0
                                0
                                          1
<COMMON> A                                         136
[COMMON] B                                         172
<OTHER-SE>                                      191941
<TOTAL-LIABILITY-AND-EQUITY>                    568161
<SALES>                                          44711
<TOTAL-REVENUES>                                 48368
<CGS>                                            16935
<TOTAL-COSTS>                                    42033
<OTHER-EXPENSES>                                 (500)
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                               19137
<INCOME-PRETAX>                                      0
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                            (12302)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   (12302)
<EPS-PRIMARY>                                    (.50)
<EPS-DILUTED>                                        0
        

</TABLE>


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