NEWCASTLE PARTNERS L P
SC 13D, 2000-08-28
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13D

                    Under the Securities Exchange Act of 1934
                                (Amendment No. )*

                        American Coin Merchandising, Inc.
                                 (Name of Issuer)

                          Common Stock, par value $.01
                          (Title of Class of Securities)

                                    02516B108
                                  (Cusip Number)

                            Newcastle Partners, L.P.
                           4514 Cole Avenue, Suite 600
                              Dallas, Texas  75205
                                  (214)559-7145
                  (Name, Address and Telephone Number of Person
                Authorized to Receive Notices and Communications)

                                 August 16, 2000
             (Date of Event which Requires Filing of this Statement)

     If  the  filing person has previously filed a statement on Schedule 13G  to
report  the acquisition which is the subject of this Schedule 13D, and is filing
this  schedule  because  of  Rule  13d-1(e), 13d-1(f)  or  13d-1(g),  check  the
following box [ ].

*The  remainder of this cover page shall be filled out for a reporting  person's
initial filing on this form with respect to the subject class of securities, and
for   any   subsequent  amendment  containing  information  which  would   alter
disclosures provided in a prior cover page.

The information required on the remainder of this cover page shall not be deemed
to  be  "filed" for the purpose of Section 18 of the Securities Exchange Act  of
1934 ("Act") or otherwise subject to the liabilities of that section of the  Act
but  shall  be  subject  to all other provisions of the Act  (however,  see  the
Notes).

**The  total  number  of  shares  of stock reported  herein  is  374,000,  which
constitutes  approximately 5.8% of the total number of shares outstanding.   All
ownership  percentages set forth herein assume that there are  6,496,623  shares
outstanding.
<PAGE>

1.        Name of Reporting Person:

          Newcastle Partners, L.P.

2.        Check the Appropriate Box if a Member of a Group:
                                                             (a) /   /

                                                             (b) /   /
3.        SEC Use Only

4.        Source of Funds: WC (See Item 3)

5.        Check  box if Disclosure of Legal Proceedings is Required Pursuant  to
          Items 2(d) or 2(e):

                                                                 /   /
6.        Citizenship or Place of Organization: Texas


               7.   Sole Voting Power: 374,000 (1)
Number of
Shares
Beneficially   8.   Shared Voting Power: -0-
Owned By
Each
Reporting      9.   Sole Dispositive Power: 374,000 (1)
Person
With
               10.  Shared Dispositive Power: -0-

11.       Aggregate Amount Beneficially Owned by Each Reporting Person:

          374,000

12.       Check Box if the Aggregate Amount in Row (11) Excludes Certain Shares:
                                                                 /   /

13.       Percent of Class Represented by Amount in Row (11): 5.8%

14.       Type of Reporting Person: PN
----------------
(1)  Power is exercised through its general partner, Mark E. Schwarz.
<PAGE>
ITEM 1.   SECURITY AND ISSUER.

     This  statement relates to shares of Common Stock, par value $.01 per share
(the  "Stock")  of  American  Coin  Merchandising,  Inc.  (the  "Issuer").   The
principal  executive offices of the Issuer are located at 5660  Central  Avenue,
Boulder, Colorado 80301.

ITEM 2.   IDENTITY AND BACKGROUND.

          (a)  Pursuant to Regulation 13D-G of the General Rules and Regulations
under the Securities Exchange Act of 1934, as amended (the "Act"), this Schedule
13D  Statement  is  hereby filed by Newcastle Partners, L.P.,  a  Texas  limited
partnership ("Newcastle" or the "Reporting Person").  Additionally, pursuant  to
Instruction  C to Schedule 13D, information is included herein with  respect  to
the  following  person (the "Controlling Person"): Mark E. Schwarz  ("Schwarz").
The  Reporting  Person  and  the Controlling Person  are  sometimes  hereinafter
collectively referred to as the "Item 2 Persons."

          (b)-(c)

          Newcastle  is a Texas limited partnership, the principal  business  of
which  is  the  purchase, sale, exchange, acquisition and holding of  investment
securities.   The  principal address of Newcastle,  which  also  serves  as  its
principal office, is 4514 Cole Avenue, Suite 600, Dallas, Texas  75205.

          Schwarz  is  the general partner and controlling person of  Newcastle.
The  principal  occupation  of Schwarz is financial management.   The  principal
business address of Schwarz, which also serves as his principal office, is  4514
Cole Avenue, Suite 600, Dallas, Texas 75205.

ITEM 3.   SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION.

          The source and amount of the funds used or to be used by the Reporting
Person to purchase the shares is set forth below.

               SOURCE OF FUNDS          AMOUNT OF FUNDS

               Working Capital (1)      $   731,256.75

          (1)   As  used herein the term "Working Capital" includes income  from
the  business  operations  of the entity plus sums borrowed  from,  among  other
sources,  banks and brokerage firm margin accounts, to operate such business  in
general.

ITEM 4.   PURPOSE OF TRANSACTION.

           The Reporting Person acquired and continues to hold the shares of the
Stock  reported herein for investment purposes.  Depending on market  conditions
and  other factors that the Reporting Person may deem material to its investment
decision, the Reporting Person may purchase additional Stock in the open  market
or  in  private  transactions.  Depending on these same factors,  the  Reporting
Person  may sell all or a portion of the Stock on the open market or in  private
transactions.

          Except  as  set  forth  in this Item 4, the Reporting  Person  has  no
present  plans or proposals that relate to or that would result in  any  of  the
actions  specified in clauses (a) through (j) of Item 4 of Schedule 13D  of  the
Act.

ITEM 5.   INTEREST IN SECURITIES OF THE ISSUER.

          (a)

          Reporting Person

          Newcastle

          Pursuant  to  Rule  13d-3(a), Newcastle is  the  beneficial  owner  of
374,000  shares  of  the  Stock, which constitutes  approximately  5.8%  of  the
outstanding shares of the Stock.

          Controlling Person

          Schwarz

          In his capacity as the sole general partner of Newcastle, Schwarz may,
pursuant  to  Rule  13d-3 of the Act, be deemed to be the  beneficial  owner  of
374,000  shares  of  the  Stock, which constitutes  approximately  5.8%  of  the
outstanding shares of the Stock.

          To  the  best of the knowledge of the Reporting Person, other than  as
set  forth  above, none of the persons named in Item 2 herein is the  beneficial
owner of any shares of the Stock.

          (b)

          Reporting Person

          Newcastle

          Acting  through its general partner, Newcastle has the sole  power  to
vote  or  to  direct  the vote and to dispose or to direct  the  disposition  of
374,000 shares of the Stock.

          Controlling Person

          Schwarz

          In  his capacity as the sole general partner of Newcastle, Schwarz has
the  sole  power to vote or to direct the vote and to dispose or to  direct  the
disposition of 374,000 shares of the Stock.

          (c)

          During the last 60 days, the Reporting Person has purchased shares  of
the Stock in open market transactions on the NASDAQ as follows:

                        NUMBER OF       PRICE PER
          DATE           SHARES           SHARE

          08/07/00       52,300         $ 2.09
          08/09/00       50,000         $ 2.03
          08/10/00       25,000         $ 2.03
          08/11/00        5,000         $ 1.97
          08/14/00       25,000         $ 1.97
          08/15/00      160,000         $ 1.94
          08/16/00       56,700         $ 1.77

          (d)

          Not applicable.

          (e)

          Not applicable.

ITEM 6.   CONTRACTS,  ARRANGEMENTS, UNDERSTANDING OR RELATIONSHIPS WITH  RESPECT
          TO SECURITIES OF THE ISSUER.

     Except  as  set  forth  herein or in the Exhibits  filed  or  to  be  filed
herewith,  there are no contracts, arrangements, understandings or relationships
with respect to shares of the Stock owned by the Item 2 Persons.

ITEM 7.   MATERIAL TO BE FILED AS EXHIBITS.

          Not Applicable.
<PAGE>

          After reasonable inquiry and to the best of my knowledge and belief, I
certify  that the information set forth in this statement is true, complete  and
correct.

          DATED:    August 28, 2000



                         NEWCASTLE PARTNERS, L.P.


                         By:  /s/ Mark E. Schwarz
                              Mark E. Schwarz, general partner






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