RED HOT CONCEPTS INC
DEF 14A, 1997-05-23
EATING PLACES
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  SCHEDULE 14A

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

Filed by the Registrant [x] 
Filed by a Party other than the Registrant [ ] 
Check the appropriate box: 
[ ] Preliminary Proxy Statement 
[ ] Confidential, for Use of the Commission Only (as permitted by
     Rule 14a-6(e)(2))
[X]  Definitive Proxy Statement
[ ]  Definitive Additional Materials
[ ]  Soliciting Material Pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                             RED HOT CONCEPTS, INC.
                (Name of Registrant as Specified In Its Charter)

                                       N/A
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)

Payment of Filing Fee (Check the appropriate box):
[ ] No fee required
[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and 0-11.

     (1)  Title of each class of securities to which transaction applies:

          N/A

     (2)  Aggregate number of securities to which transaction applies:

          N/A

     (3)  Per unit price or other underlying value of transaction computed
          pursuant to Exchange Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

          N/A

     (4)  Proposed maximum aggregate value of transaction:

          N/A

     (5)  Total fee paid:

          N/A

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by Exchange Act
     Rule 0-11(a)(2) and identify the filing for which the offsetting fee was
     paid previously. Identify the previous filing by registration statement
     number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously Paid:
     2)   Form, Schedule or Registration Statement No.:
     3)   Filing Party:
     4)   Date Filed:
<PAGE>

                             RED HOT CONCEPTS, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                       TO BE HELD WEDNESDAY, JULY 16, 1997


         The Annual Meeting of  Shareholders  of Red Hot Concepts,  Inc. will be
held at the  offices of Reed Smith Shaw & McClay at 1301 K Street,  N.W.,  Suite
1100 - East Tower, Washington,  DC on Wednesday, July 16, 1997 at 11:00 a.m. for
the following purposes:

     1.   To elect three Directors for the following year;

     2.   To vote on adoption of the Company's 1996 Stock Incentive Plan;

     3.   To vote on adoption of the  Company's  1997  Consultants  and Advisors
          Plan; and

     4.   To  transact  such other  business  as may  properly  come  before the
          meeting.

         The Board of Directors  has fixed the close of business on May 20, 1997
as the record date for the meeting. Only shareholders of record at that time are
entitled to notice of and to vote at the meeting and any adjournment thereof. If
you are  present at the  meeting,  you may vote in person  even  though you have
previously delivered your proxy.

The enclosed proxy is being solicited on behalf of the Company.


                                   By Order of the Board of Directors




                                   H. Michael Bush
                                   Secretary


SHAREHOLDERS ARE URGED TO COMPLETE,  DATE AND SIGN THE ENCLOSED PROXY AND RETURN
IT  PROMPTLY IN THE  BUSINESS  REPLY  ENVELOPE  PROVIDED.  SHAREHOLDERS  WHO ARE
PRESENT AT THE MEETING MAY WITHDRAW THEIR PROXY AND VOTE IN PERSON.

<PAGE>

                             RED HOT CONCEPTS, INC.

                       PROXY STATEMENT FOR ANNUAL MEETING
                           To Be Held on July 16, 1997


         This Proxy Statement is furnished in connection  with the  solicitation
of proxies by the directors of Red Hot Concepts, Inc. (the "Company") for use at
the Annual Meeting of  Shareholders to be held at the offices of Reed Smith Shaw
& McClay at 1301 K Street,  N.W.,  Suite 1100 - East  Tower,  Washington,  DC at
11:00 a.m. on Wednesday,  July 16, 1997 (the "Annual Meeting"). The proxy may be
revoked at any time prior to voting  thereof by notifying  the persons  named in
the proxy of the intention to revoke, by execution and delivery of a later dated
proxy or by appearing  at the Annual  Meeting and voting in person the shares of
common  stock  ("Shares")  to which the proxy  relates.  Shares will be voted in
accordance  with the instruction  indicated in a properly  executed proxy. If no
instructions  are  indicated,  such Shares will be voted as  recommended  by the
directors.

         This Proxy  Statement  and the  enclosed  proxy were mailed on or about
June 16, 1997 to shareholders of record at the close of business on May 20, 1997
(the "Record Date"). The Company has mailed each Shareholder of record as of the
Record Date an Annual Report that includes audited financial  statements for the
year ended December 29, 1996.

         The holders of a majority of the Shares entitled to vote present at the
Annual Meeting in person or represented by proxies will  constitute a quorum for
the  transaction  of business.  At the close of business on the Record Date, the
Company had 10,262,347  Shares  outstanding and entitled to vote. Each Share has
one vote on all matters including those to be acted upon at the Annual Meeting.

         In the election of directors,  the three nominees receiving a plurality
of the votes cast at the meeting shall be elected. Approval of all other matters
to be submitted to the shareholders  requires the affirmative vote of a majority
of the votes cast at the Annual Meeting.  For purposes of determining the number
of votes  cast with  respect  to any  voting  matter,  only  those cast "FOR" or
"AGAINST" are included.  Abstentions  and broker  non-votes are counted only for
purposes of determining whether a quorum is present at the Annual Meeting.

         The mailing address of the Company is 6701 Democracy  Boulevard,  Suite
300,  Bethesda,  MD 20817.  Notices of revocation of proxies should be mailed to
that address.


<PAGE>

                         OWNERSHIP OF EQUITY SECURITIES

         The table  below sets forth  certain  information  as of March 17, 1997
regarding the beneficial ownership,  as defined in regulations of the Securities
and Exchange Commission,  of Common Stock of (i) each person who is known to the
Company to be the beneficial owner of more than 5% of the outstanding  shares of
the Company's  Common Stock,  (ii) each director and nominee for director of the
Company, and (iii) all directors and executive officers as a group. On March 17,
1997, there were 10,262,347  shares of the Company's  Common Stock  outstanding.
Unless  otherwise  specified,  the named  beneficial  owner has sole  voting and
investment  power.  The  information  in the table  below was  furnished  by the
persons  listed.  "Beneficial  Ownership" as used herein has been  determined in
accordance  with the  rules  and  regulations  of the  Securities  and  Exchange
Commission  and is not to be  construed  as a  representation  that  any of such
shares are in fact beneficially owned by any person.


Names and Address of                 Amount and Nature of        Percentage of
  Beneficial Owner                   Beneficial Ownership            Class

Woodland Limited Partnership(1)            3,737,500                   36%
1301 K Street, N.W.
Washington, DC  20005

Colin Halpern                                    -0-                  -0-

Norman Abdallah                                  -0-                  -0-

Melvin F. Lazar                                5,000(2)                *

Robert P. Flack                                5,000(2)                *

Franklen M. Abelman                            5,000(2)                *

All directors and executive
officers as a group (6 persons)               20,000                   *
- ---------------------
* Less than 1%

(1)  Woodland  Group is the  General  Partner of Woodland  Limited  Partnership.
     Woodland  Group is owned  one-third  by Mr. Jay  Halpern,  one-third by Ms.
     Nancy Gillon and one-third by Mrs.  Gail Halpern.  Gail Halpern is the wife
     of Colin Halpern. Jay Halpern and Nancy Gillon are the children of Gail and
     Colin Halpern.  By reason of their  indirect  ownership of 100% of Woodland
     Limited Partnership, Mr. Halpern, Ms. Gillon and Mrs. Halpern may be deemed
     to have a  beneficial  interest  in the shares  owned by  Woodland  Limited
     Partnership.   Messrs.  Halpern,  Ms.  Gillon  and  Mrs.  Halpern  disclaim
     beneficial ownership of such securities.

(2)  Represents options to purchase shares of Common Stock exercisable within 60
     days of March 17, 1997.

                                       2
<PAGE>

                              ELECTION OF DIRECTORS

         At the Annual Meeting,  three Directors are to be elected, each to hold
office  until  the next  annual  meeting  of  Shareholders  and until his or her
successor  is  duly  elected  and  qualified,  except  in the  event  of  death,
resignation or removal.  Unless otherwise  specified,  proxies  solicited hereby
will be voted "FOR" the election of the nominees  listed  below,  except that in
the event any of those named should not continue to be available  for  election,
discretionary  authority  may  be  exercised  to  vote  for  a  substitute.   No
circumstances  are  presently  known that would render any nominee  named herein
unavailable.

         The nominees,  their ages, the year of election of each of the nominees
for the Board of Directors,  their  principal  occupations  during the past five
years or more, and  directorships of each in public companies in addition to the
Company, are as follows:

         Colin  Halpern,  age 60,  has  served as  Chairman  of the Board of the
Company since June 1994 and served as President of the Company from June 1994 to
August 1996.  And, again since May 1997. He also currently  serves as President,
Secretary,  Treasurer and Director of Crescent  Capital,  Inc.,  Chairman of the
Board  of  International   Franchise  Systems,   Inc.,   Director  of  Lafayette
Industries,  Inc., and President,  Chief Executive Officer,  and Chairman of the
Board of  Directors of NPS  Technologies  Group,  Inc.,  all of which are public
companies.  He has held these positions since July 1994,  December 1993, January
1992 and August 1983,  respectively.  Mr.  Halpern also served as Executive Vice
President of Lafayette Industries from January 1992 through December 1996. Colin
Halpern also served as President of International  Franchise Systems,  Inc. from
December 1993 through May 1996. From 1985 to the present, Mr. Halpern has served
as the Chairman of Universal Service Corp. Mr. Halpern was formerly the Chairman
and Chief  Executive  Officer of DRC  Industries,  Inc., a company  which,  from
November  1975 through  October 1985,  had a Budget  Rent-A-Car  master  license
agreement for the New York metropolitan  area,  including  LaGuardia and John F.
Kennedy Airports.

         In June 1991, the SEC sought and received,  and NPS Technologies Group,
Inc. ("NPS") consented to the entering of, an order against NPS and its officers
and employees  that required NPS to file certain  periodic  reports with the SEC
that had not been timely filed and  permanently  restrained and enjoined NPS and
such  officers  and  employees  from failing to file in proper form with the SEC
accurate and complete  reports required to be filed by NPS pursuant to the rules
and  regulations  of the SEC. Mr.  Halpern is the President and Director of NPS,
which is currently  inactive.  Since June 1991, certain of NPS' reports have not
been timely  filed by NPS and other  reports have not been filed in proper form.
The SEC has taken no  further  action  against  NPS or any of its  officers  and
employees.

         Melvin F.  Lazar,  age 57, has been an outside  Director of the Company
since June 1994. Mr. Lazar is the founding partner of Lazar, Levine & Company, a
New York City CPA firm which is in its twenty-sixth year of operation. Mr. Lazar
received a Bachelor of Business  Administration  degree from The City College of
New York in 1960. He is a member of the American  Institute of Certified  Public
Accountants,  the New York State Society of Certified Public  Accountants and is
currently  serving on the NYSSCPA  Committee on Cooperation with Stock Exchanges
and Investment  Bankers as well as the Committee on  Cooperation  with Financial
Media.  Mr.  Lazar has been  licensed  in the  State of New York as a  Certified
Public Accountant since 1964. Mr. Lazar  specializes in both litigation  support
services and assisting companies with merger and acquisition activities.  He has
assisted companies with funding requirements including venture,  equity and debt
financing and has serviced  public and privately owned companies for over thirty
years. Mr. Lazar is also a director of International Franchise Systems, Inc.

         Robert  Pace  Flack,  age 59, has served as a director  of the  Company
since December,  1995.  Since  December,  1995, he has served as Chief Executive
Officer,  President  and  Director  of Kona  Restaurant  Group,  Inc. He is also
currently  serving as a management  consultant for business  development and for
the food  service  industry as a director of Business  Development  Services,  a
private  company.  From June 1989 to December  1994,  Mr. Flack has held several
positions and most recently served as the President and Chief Executive  Officer
of Sonic Industries,  a NASDAQ listed,  fast food service,  drive-in  restaurant
chain with over 1,300  outlets,  90% of which are

                                       3
<PAGE>

franchised. He has served in senior management positions with several restaurant
companies  including El Chico Corporation  (NASDAQ),  Pizza Inn, Inc. (AMEX) and
Village  Kitchen  Foods,  Inc. Mr. Flack is a member of the National  Restaurant
Association and the  International  Franchise  Association.  Mr. Flack is also a
director of International  Franchise Systems, Inc. and of Lincoln National Bank,
Oklahoma.

         Franklen Myles Abelman, age 55, has served as a director of the Company
since  December  1995.  Mr.  Abelman is  currently  serving as Regional  General
Counsel for British American Tobacco.  From 1992 through 1995, Mr. Abelman as an
independent consultant in franchising,  distribution and business development to
entities  involved in international  development,  particularly  with respect to
operations  in the Far East,  Europe and the Middle  East.  His clients  include
public and privately owned  companies and franchise  operations such as Roasters
Corporation  (for which he served as Vice President - International  Development
through 1995), Foodmaker,  Carvel, Dairy Queen, Pepsico, Inc., Medvest and Brown
and Williamson. From 1983 to 1992, Mr. Abelman was employed by Pepsico, Inc. and
served  as  Vice  President  and  General  Counsel  of  Kentucky  Fried  Chicken
International  where he was  responsible  for managing the legal  department and
franchising operations of the Company's  international division in 65 countries.
Mr. Abelman is a director of Perfect Delivery, Inc. and of Foodco International,
Ltd., both private  companies.  Mr. Abelman is also a director of  International
Franchise Systems, Inc.

Director Compensation

         Directors  who are  officers or  employees  of the  Company  receive no
additional  compensation  for  service as members of the Board of  Directors  or
committees  thereof.  Directors who are not officers or employees of the Company
receive such  compensation for their services as the Board of Directors may from
time to time determine.  Non-employee  directors receive an annual fee of $5,000
and a fee of $1,000 for each board, committee, and shareholder meeting attended.
Non-employee  directors participate in the Company's 1996 Non-Employee Directors
Stock Option Plan.  Pursuant to the Company's plan, on the first business day of
each  January,   April,  July  and  October,   each  non-employee   director  is
automatically  granted an option to purchase  5,000 shares of Common Stock.  The
options are exercisable after the first anniversary of the grant for a period of
ten years. During fiscal year 1996, Messrs.  Abelman,  Flack and Lazar each were
granted  an option to acquire  5,000  shares of Common  Stock at an  exercisable
price of $2.52 and 5,000 shares at an exercisable  price of $2.875.  Mr. Halpern
was granted an option to acquire 5,000 shares of Common Stock at an  exercisable
price of $2.875.

Meetings and Committees of the Board of Directors

         The Board of  Directors  ("Board")  held  five  meetings  in 1996.  The
Compensation and Stock Option  Committee ("the  Compensation  Committee")  which
currently  consists of Messrs.  Lazar and Flack evaluates the performance of and
makes  compensation   recommendations  for  senior  management,   including  the
President and directs the  administration of and make  determinations  under the
Company's  Stock  Option and  Incentive  Plan.  Messrs.  Lazar and Flack are the
members of the Compensation  Committee.  The Compensation  Committee met once in
1996. The Company does not have a standing audit or nominating committee.

         Each  director  attended at least 75% of the aggregate of (i) the total
number of meetings of the Board of  Directors  held during  fiscal year 1996 and
(ii) the  total  number  of  meetings  held by all  committees  of the  Board of
Directors during fiscal year 1996 on which such person served.

THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" THE NOMINEES SET FORTH ABOVE.

                                       4
<PAGE>

                             EXECUTIVE COMPENSATION

Summary Compensation Table

         The following table sets forth the aggregate cash  compensation paid by
the Company on an annualized  basis for the fifty-two  weeks ended  December 29,
1996, to those executive  officers whose salary and bonus exceeded  $100,000 and
the Chief Executive Officer.
<TABLE>
<CAPTION>
                                                                                         Long-Term Compensation
                   Annual Compensation                                                            Awards

     Name and                                         Other Annual     Restricted       Securities        All Other
     Principal                              Bonus    Compensation(2)     Stock          Underlying    Compensation
     Position       Year     Salary($)         ($)        ($)          Award(s) ($)     Options(#)            ($)
<S>                 <C>       <C>              <C>        <C>              <C>            <C>                 <C>
Colin Halpern       1996      72,000           0          15,840           0              5,000               0
Chairman (1)        1995      72,000           0          60,156           0                  0               0

Norman Abdallah     1996      88,333      20,000(3)          ---                         40,000               0
President

H. Michael Bush     1996      50,000      10,000(3)          ---            0            90,000               0
Chief Financial Officer,
Secretary
<FN>
(1)  Colin  Halpern  served as  President  from  January 1996 to August 1996 and
     again since May 1997.

(2)  For 1996, Mr. Halpern's other annual compensation  includes $15,840 for car
     allowance and for 1995, Mr.  Halpern's other annual  compensation  includes
     $15,840 for car  allowance  and $32,760  for  housing  allowance.  Where no
     amount  is  given,  the  dollar  value  of  perquisites  paid to the  named
     executive officer does not exceed the lesser of $50,000 or 10% of the total
     annual salary and bonus reported.

(3)  Represents amounts paid under the Company's bonus plan.
</FN>
</TABLE>

                                       5
<PAGE>

Stock Option Grants


         The following  tables set forth,  as to the named  executive  officers,
certain information relating to options for the purchase of Common Stock granted
and exercised during fiscal year 1996 and held at the end of fiscal year 1996.
<TABLE>
<CAPTION>
                                         Option Grants in Last Fiscal Year
                                            Individual Grants

Name                       Options             % of Total Options    Exercise         Expiration
                           Granted          Granted to Employees      or Base            Date
                               #                in Fiscal Year         Price
<S>                         <C>                      <C>               <C>            <C>   <C>
Colin Halpern               5,000(1)                 (1)               $2.875         10/01/06
Norman Abdallah           400,000(2)                 73%                1,875         08/20/06
H. Michael Bush            15,000(2)                  3%                1,750         03/07/06
                           75,000(2)                 14%                1,875         08/20/06
<FN>
(1)  Represents  options granted under the Company's 1996 Non-Employee  Director
     Plan. Mr. Colin Halpern was not an executive  officer of the Company at the
     time of grant.  Such options are exercisable after the first anniversary of
     the grant until ten years from the date of grant.

(2)  1/3 of such options are  exercisable on the first  anniversary  date of the
     grant, 1/3 are exercisable on the second  anniversary date of the grant and
     the  remaining 1/3 are  exercisable  on the third  anniversary  date of the
     grant. No option is exercisable  after the expiration of ten years from the
     date of grant.
</FN>
</TABLE>

                                       6
<PAGE>
<TABLE>
<CAPTION>

                                   Aggregated Option Exercises in Last
                                   Fiscal Year and FY-End Option Values

Name              Shares           Value    # of Securities  # of Securities     Value of          Value of
                  Acquired on    Realized      Underlying      Underlying      Unexercised       Unexercised
                  Exercise          ($)       Unexercised      Unexercised     In-the-Money      In-the-Money
                      (#)                       Options at      Options at       Option at        Option at
                                                 FY-End           FY-End        FY-End (1)        FY-End (1)
                                               Exercisable     Unexercisable     Exercisable     Unexercisable
<S>                    <C>           <C>           <C>               <C>             <C>                  
Colin Halpern          0             0             0                 5,000           0                   *
Norman Abdallah        0             0             0               400,000           0             $350,000
H. Michael Bush        0             0             0                15,000           0               15,000
                       0             0             0                75,000           0               65,625
</TABLE>

         * At fiscal  year-end,  the  Company  stock was trading at a price less
than the option price of the grant.

(1)  Represents the difference between the option exercise price and the closing
     market price for the Company's Common Stock on December 29, 1996 ($2.75).


                                       7
<PAGE>

                              CERTAIN TRANSACTIONS


Transactions with Affiliates

         The Company has entered into several transactions with affiliates.  The
Company believes that the terms of the transactions with affiliates are on terms
at least as  favorable  as could  have been  obtained  from  unaffiliated  third
parties.  The  Company  will  require  that  in the  future,  transactions  with
affiliates  will continue to be made on terms the Company  believes are at least
as favorable as those obtainable from unaffiliated third parties.

Amounts due to International Franchise Systems, Inc.

         The Company has entered into an agreement with International  Franchise
Systems,  Inc.,  ("IFS"),  a company  indirectly  controlled by Woodland Limited
Partnership, the holder of 36% of the Company's Shares, which allows the Company
to sublease its principal place of business which is located at Unit 6, Maryland
Road, Tongwell,  Milton Keynes in the U.K. The leased space is approximately 800
square feet and houses the administrative  offices.  The monthly rent payable by
the Company is $ 933.

         The  Company  also  subleases  from IFS space for its U.S.  office on a
month  to  month  basis.  The  rent  payable  during  the  term of the  lease is
approximately $1,508 per month.

         At December  31,  1995,  IFS had  advanced  funds to the Company in the
amount of $183,635.  During 1996,  the entire  amount was repaid.  IFS charges a
management fee to the Company for administrative  services.  For the years ended
December  29, 1996 and December 31,  1995,  the  management  fee was $25,000 and
$36,000,  respectively.  At December 29, 1996, the Company's U.K.  subsidiary is
owed $29,785 from the U.K. subsidiary of IFS.

Amounts due to Woodland Limited Partnership

         From time to time,  Woodland Limited  Partnership has advanced funds to
the  Company.  As of December  29,1996,  the total  amount due to  Woodland  was
$1,940,342  consisting  of  short-term  advances  of $940,342  and a  short-term
note-payable  of  $1,000,000.  On December 31, 1995,  the Company owed  Woodland
Limited partnership $89,709. All amounts were advanced on a short-term basis and
are non-interest bearing.

Advances to Norman Abdallah

         During fiscal year 1996,  the Company loaned Norman  Abdallah  $100,000
repayable  monthly over a 24 month  period at an interest  rate of 6% per annum.
The Company also issued short-term advances of $3,014.

                                       8
<PAGE>


                         PROPOSAL TO ADOPT THE COMPANY'S
                            1996 STOCK INCENTIVE PLAN

         On December 18, 1996, the Board of Directors of the Company adopted the
Red Hot  Concepts,  Inc.  1996  Stock  Incentive  Plan (the  "Plan")  subject to
approval of shareholders  being sought herein. The Plan is intended to recognize
the contributions made to the Company by employees  (including employees who are
directors),  to  provide  such  persons  with  additional  incentive  to  devote
themselves to the future  success of the Company,  and to improve the ability of
the Company to attract,  retain and motivate individuals upon whom the Company's
sustained growth and financial  success depend.  The Plan does this by providing
such  persons  with an  opportunity  to acquire or  increase  their  proprietary
interests of the Company  through the grant of options to acquire the  Company's
Common  Stock.  Options  granted  under the Plan to employees  may be "incentive
stock  options"  ("ISOs")  within the meaning of Section  422(b) of the Internal
Revenue  Code of 1986 (the  "Code"),  or may be options not  intended to be ISOs
("non-qualified stock options").

         The key provisions of the Plan are as follows:

         Pursuant to the Company's Stock Incentive Plan (the "Stock Plan" or the
"Plan"),  officers and key  employees of the Company will be eligible to receive
awards of stock options and limited stock appreciation  rights.  Options granted
under the Stock Plan may be ISOs  within the meaning of Section 422 of the Code,
or non-qualified  stock options  ("NQSOs").  Limited Stock  Appreciation  Rights
("LSARs") may be granted  simultaneously  with the grant of an option or, in the
case of NQSOs,  at any time during its term.  The Company has  reserved  800,000
shares of the Common  Stock for  issuance of awards under the Stock plan subject
to anti-dilution and similar adjustments.

         The Stock Plan is  administered  by the  Compensation  Committee of the
Company's  Board of Directors.  Subject to the provisions of the Stock Plan, the
Committee  will  determine  the type of award,  when and to whom  awards will be
granted, and the number of shares covered by each award. The Committee also will
determine the terms, provisions and kind of consideration payable (if any), with
respect to awards.  In  addition,  the  Committee  will have sole  discretionary
authority to  interpret  the Stock Plan and to adopt rules and  regulations  for
administering  the Plan.  In  determining  the  persons to whom  awards  will be
granted and the number of shares  covered by each award,  the Committee may take
into account the contribution to the management,  growth and/or profitability of
the business of the Company by the respective  persons and such other factors as
the Committee may consider relevant.

         An option may be granted on such terms and  conditions as the Committee
may impose,  and generally may be exercised for a specified period not to exceed
10 years from the date of grant.  Options must be granted with an exercise price
equal to the "Fair  Market  Value" (as defined in the Stock plan) on the date of
grant. In the case of ISOs,  certain  limitations will apply with respect to the
aggregate value of option shares which can become exercisable for the first time
during any one calendar year, and certain  additional  limitations will apply to
"Ten Percent  Stockholders"  (as defined in the Stock Plan).  The  Committee may
provide for the payment of the option price in cash, by delivery of other Common
Stock having a Fair Market Value equal to such option price or by a  combination
of these two payment methods.

         The Company's Board of Directors may at any time suspend, amend, modify
or terminate the Plan.  However,  unless required by the Securities Exchange Act
of 1934 or approved by the  Company's  shareholders,  no change may (i) increase
the number of shares as to which  options may be granted  under the Plan (except
for  adjustments  provided for in the Plan to reflect  stock  dividends or other
recapitalizations  affecting  the number or kind of  outstanding  shares),  (ii)
change in any way the class of  employees  eligible  to  receive  ISOs under the
Plan, (iii) extend the duration of the Plan, or (iv) become effective if advance
shareholder approval is required by law, regulation, rule or order. In addition,
no such change may adversely affect any option previously  granted,  except with
the written consent of the optionee or as required by law.

         Taxation of ISOs. In general,  a recipient of an ISO will not recognize
taxable income upon either the grant or exercise of the ISO. Instead, the option
holder will recognize  long-term  capital gain or loss on the

                                       9
<PAGE>

disposition  of the shares  acquired  under an ISO, so long as the option holder
does not  dispose  of those  shares  within  two years from the date the ISO was
first  granted  or within one year after the  shares  were  transferred  to such
option  holder.  Currently for regular  federal  income tax purposes,  long-term
capital gain is taxed at a maximum  rate of 28%,  while  ordinary  income may be
subject to a maximum  rate of 39.6%.  If the option  holder  satisfies  both the
foregoing  holding  periods,  the Company will not be entitled to a deduction by
reason of the grant or exercise of an ISO.

         As a general rule, if the option holder disposes of the shares acquired
through the exercise of an ISO before satisfying the holding period requirements
(a "disqualifying disposition"), the gain recognized by the option holder on the
disqualifying  disposition will be taxed as ordinary income to the extent of the
difference  between (a) the lesser of the fair market value of the shares on the
date of  exercise  or the amount  received  for the shares in the  disqualifying
disposition,  and (b) the adjusted basis of the shares. The Company also will be
entitled to an income tax deduction in that amount.  The gain (if any) in excess
of the amount recognized as ordinary income on a disqualifying  disposition will
be long-term or  short-term  capital  gain,  depending on the length of time the
option holder held the shares prior to the disposition.

         The  amount  by which the fair  market  value of a share at the time of
exercise  exceeds the option  price will be included in the  computation  of the
option  holder's  "alternative  minimum  taxable  income" in the year the option
holder exercises the ISO. Currently, the maximum alternative minimum tax rate is
28%.  If an option  holder  pays  alternative  minimum  tax with  respect to the
exercise  of an ISO,  the  amount  of the tax paid will be  allowed  as a credit
against regular tax liability in subsequent years.

         Taxation of Non-Qualified Stock Options. A recipient of a non-qualified
stock option will not  recognize  taxable  income at the time of grant,  and the
Company  will not be allowed a deduction  by reason of the grant.  Instead,  the
option holder will  recognize  ordinary  income in the taxable year in which the
option holder exercises the  non-qualified  stock option,  in an amount equal to
the excess of the fair market value of the shares  received upon exercise at the
time of  exercise  of such  options  over the option  price of the  option.  The
Company will also be entitled to an income tax  deduction  in that amount.  Upon
disposition  of the shares  acquired  under an  option,  an option  holder  will
recognize  long-term  or  short-term  capital gain or loss,  depending  upon the
length  of time  the  shares  were  held  prior  to  disposition,  equal  to the
difference  between the amount  realized on disposition  and the option holder's
basis in a share  subject  to the  option  (which  ordinarily  would be the fair
market value of the option shares on the date the option was exercised).

         Summary of Benefits under the Stock  Incentive Plan. It is not possible
to state the number of  options  or awards  that may be granted in the future to
any  particular  individual.  No options were granted  under the Plan during the
last fiscal year.  The following  table sets forth the number of options and the
option prices for options granted under the Plan during the last fiscal year:


                             Number of Shares
Name                         Subject to Option           Grant Price  ($)
- ----                        ------------------            -----------
Norman J. Abdallah                40,000                     1.877


         THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT THE  SHAREHOLDERS
VOTE "FOR" APPROVAL OF THE ABOVE PROPOSAL.

                                       10
<PAGE>

                         PROPOSAL TO ADOPT THE COMPANY'S
                       1997 CONSULTANTS AND ADVISORS PLAN


         On March 25, 1997 the Board of Directors of the Company adopted the Red
Hot Concepts,  Inc. 1997 Consultants and Advisors Plan (the "Plan"). The Plan is
intended  to  recognize  the  contributions  made  to  the  Company  by  certain
consultants  and advisors of the Company (or any affiliate of the  Company),  to
create a long-term  mutuality  of interest  between the Company and such persons
and to improve the ability of the Company to attract and retain highly qualified
individuals  to  serve as  consultants  and  advisors.  The  Plan  does  this by
providing  such  persons  with an  opportunity  to  acquire  or  increase  their
proprietary  interest in the Company  through  receipt of options to acquire the
Company's  Common Stock and through the award of Company Common Stock subject to
conditions  of  forfeiture.  Options  granted under the Plan to  consultants  or
advisors will be  non-qualified  stock  options  (that is,  options that are not
intended to be incentive  stock  options  under  Section  422(b) of the Internal
Revenue Code).

         The key provisions of the Plan are as follows:

         Pursuant to the Company's Plan, consultants and advisors of the Company
will be  eligible  to receive  awards of stock  options,  and  restricted  stock
options granted under the Plan will be non-qualified  stock options.  Restricted
stock may be granted in addition to or in lieu of any other award  granted under
the Plan.  The  Company  has  reserved  250,000  shares of the Common  Stock for
issuance  of  awards  under  the Plan  (subject  to  anti-dilution  and  similar
adjustments).

         The Plan will be  administered  by the  Compensation  Committee  of the
Company's  Board of  Directors.  Subject  to the  provisions  of the  Plan,  the
Committee  will  determine  the type of award,  when and to whom  awards will be
granted, and the number of shares covered by each award. The Committee also will
determine the terms, provisions and kind of consideration payable (if any), with
respect to awards.  In  addition,  the  Committee  will have sole  discretionary
authority to interpret the Plan and to adopt rules and regulations for operating
the Plan. In  determining  the advisors or  consultants  to whom awards shall be
granted and the number of shares  covered by each award,  the Committee may take
into account the contribution to the management,  growth and/or profitability of
the  business  of the  Company by the  consultants  or  advisors  and such other
factors as the Committee may consider relevant.

         An option may be granted on such terms and  conditions as the Committee
may approve,  and  generally  may be exercised  for a period of not more than 10
years form the date of grant. Generally,  options must be granted at an exercise
price which is no less than sixty  percent  (60%) of the "Fair Market Value" (as
defined in the Plan) on the date of grant.  The  Committee  may  provide for the
payment of the option price in cash,  by delivery of other Common Stock having a
Fair  Market  Value equal to such option  price or by a  combination  of the two
methods.

         The Company's Board of Directors may at any time suspend, amend, modify
or terminate the Plan.  However,  unless required by the Securities Exchange Act
of 1934,  no such change may be made  without  shareholder  approval  where such
approval is required by law,  regulation,  rule or order.  In addition,  no such
change may  adversely  affect any option  previously  granted,  except  with the
written consent of the optionee.

         Taxation of Non-qualified Stock Options. A recipient of a non-qualified
stock option will not  recognize  taxable  income at the time of grant,  and the
Company  will not be  entitled to a  deduction  by reason of the grant.  Such an
option holder will  recognize  ordinary  income in the taxable year in which the
option holder exercises the  non-qualified  stock option,  in an amount equal to
the excess of the fair market value of the shares  received upon exercise at the
time of  exercise  of such  options  over the option  price of the  option.  The
Company also will be entitled to an income tax  deduction  in that amount.  Upon
disposition of the share subject to the option,  an option holder will recognize
long-term or short-term  capital gain or loss (depending upon the length of time
the shares were held prior to disposition)  equal to the difference  between the
amount  realized on disposition and the option holder's basis in a share subject
to the option (which  ordinarily is the fair market value of the shares  subject
to the option on the date the option was exercised).

                                       11
<PAGE>

         Taxation of Awards of  Restricted  Stock.  The tax  treatment  of stock
awards is  determined  generally  under the rules set forth in Section 83 of the
Internal Revenue Code and the accompanying regulations.  In general, if property
is transferred in connection  with the performance of services,  the excess,  if
any, of the fair market value of the property  received  over the price paid for
such property is included in the income of the person  performing  such services
as ordinary  income,  at the time such property either ceases to be subject to a
substantial  risk  of  forfeiture  or is  transferable  free  of  such  risk  of
forfeiture.  The fair market value of such property is generally measured at the
time when the substantial risk of forfeiture  lapses,  when the property becomes
transferable  free of such risk of  forfeiture,  unless an election is made,  as
described below, to include the amount of any income at an earlier date.

         Any shares of Common  Stock  acquired by a  recipient  of a stock award
will be treated as acquired in connection  with the  performance of services and
should be considered to be subject to a substantial risk of forfeiture until the
restrictions  imposed on such  recipient,  if any, lapse. A recipient of a stock
award who  continues  to be  employed  by the Company  will  recognize  ordinary
compensation  income in each year in which the restriction on the stock (if any)
lapse, equal to the fair market value of the stock as to which such restrictions
lapse.  The fair market  value of the stock at the time the  restrictions  lapse
will generally be the then-current market price. A stock award recipient's basis
for determining gain or loss on a subsequent  disposition of such shares will be
the amount which the recipient included in income when the restrictions  lapsed.
Any gain or loss  recognized on a  disposition  of the stock  generally  will be
long-term or short-term  capital gain or loss depending on whether the stock has
been held for more or less than one year from the date the stock vested.

         The  general  rule  described  above  does not  apply if a stock  award
recipient  elects,  under Code Section 83(b), to recognize the fair market value
of the stock awarded without taking into account the restrictions on such stock.
Where such an election is made,  the stock award  recipient  is not  required to
recognize additional income when the stock vests. The basis for determining gain
or loss on a  disposition  of such stock will be the amount  included  in income
pursuant to the Code Section 83(b)  election.  The gain or loss  recognized on a
disposition will be long or short-term capital gain or loss depending on whether
the stock is held for more than one year from the date the stock was granted. If
a recipient of such stock  forfeits  any share under the  provision of the Plan,
the  recipient  will not be entitled to deduct such a forfeiture  as a loss even
though the  recipient  included an amount in income by virtue of a Code  Section
83(b) election.

         The Company  will be entitled to a deduction  in an amount equal to the
income recognized by the recipient of a stock award when the restrictions on the
stock lapse (or upon the earlier  recognition  of income where the recipient has
made a Code Section 83(b) election).

         Summary of Benefits  Under the Stock Option and  Incentive  Plan. It is
not  possible  to state the number of options or awards that might be granted in
the future to any particular individual. No options or awards were granted under
the Plan during the last fiscal year.

         THE BOARD OF DIRECTORS  UNANIMOUSLY  RECOMMENDS  THAT THE  SHAREHOLDERS
VOTE "FOR" APPROVAL OF THE ABOVE PROPOSAL.


                                       12
<PAGE>


                         INDEPENDENT PUBLIC ACCOUNTANTS

         The Company from its inception has engaged the firm of Moore  Stephens,
P.C.  (formerly  Mortenson  &  Associates,   P.C.)  as  its  independent  public
accountants.

         A representative of Moore Stephens,  P.C. will be present at the Annual
Meeting,  and will be given the  opportunity to make any statement he desires to
make and will be available to respond to questions.


                                  OTHER MATTERS

         Management  does not know of  other  matters  which  are  likely  to be
brought  before  the  meeting.  However,  in the event  that any  other  matters
properly come before the Annual Meeting, the persons named in the enclosed proxy
are  expected to vote the Shares  represented  by such proxy on such  matters in
accordance with their best judgment.

         The cost of preparing, assembling and mailing this Proxy Statement, the
Notice of Meeting and the enclosed proxy is to be borne by the Company.

         In addition to the solicitation of proxies by the use of the mails, the
Company may utilize  some of its  officers  and  employees  (who will receive no
compensation  in  addition  to  their  regular   salaries)  to  solicit  proxies
personally and by telephone.  The Company does not currently  intend to retain a
solicitation  firm to assist in the  distribution  of proxy  statements  and the
solicitation  of  proxies.  The Company  may  request  banks,  brokers and other
custodians, nominees and fiduciaries to forward copies of the Proxy Statement to
their principals and to request authority for the execution of proxies, and will
reimburse such persons for their expenses in so doing.


                             SHAREHOLDERS' PROPOSALS

         Any proposal  which a  Shareholder  intends to present at the Company's
1998  Annual  Meeting of  Shareholders  must be received by the Company no later
than December 15, 1997 in order to be included in the Company's  Proxy Statement
and form of proxy relating to that meeting.

         The Company will provide  Shareholders,  without charge,  a copy of the
Company's  Annual Report on Form 10-KSB filed with the  Securities  and Exchange
Commission  for the year  ended  December  29,  1996,  including  the  financial
statements and schedules  attached  thereto,  upon written request to H. Michael
Bush, at Red Hot Concepts, Inc., 6701 Democracy Boulevard,  Suite 300, Bethesda,
MD 20817.


                                          By order of the Board of Directors



                                          H. Michael Bush
                                           Secretary


June 16, 1997


                                       13
<PAGE>

                             RED HOT CONCEPTS, INC.

             Proxy for Annual Meeting of Shareholders July 16, 1997

           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS

The undersigned  shareholder of Red Hot Concepts,  Inc. appoints Melvin F. Lazar
and Colin Halpern,  and each of them, with full power of substitution,  as proxy
to vote all shares of the  undersigned  in Red Hot Concepts,  Inc. at the Annual
Meeting  of  Shareholders  to be held on  Wednesday,  July  16,  1997 and at any
adjournment thereof,  with like effect and as if the undersigned were personally
present and voting, upon the following matters:

1. To elect three Directors

  [  ] FOR all nominees listed below              [  ] WITHHOLD AUTHORITY
      (except as marked to the                        (to vote for all nominees
       contrary below)                                 listed below)

(INSTRUCTION: To withhold authority to vote for any individual nominee, strike a
line through the nominee's name in the list below)

        Colin  Halpern            Melvin F. Lazar           Robert P. Flack

2. To approve the Red Hot Concepts, Inc. 1996 Stock Incentive Plan

         [  ] FOR               [  ] AGAINST              [  ] ABSTAIN


3. To approve the Red Hot Concepts, Inc. 1997 Consultants and Advisors Plan

         [  ] FOR               [  ] AGAINST              [  ] ABSTAIN


4. Such other matters as may properly come before the meeting at the  discretion
     of the proxy holders.

                                  (Continued and to be signed on reverse side)

<PAGE>

(Continued from reverse side)

PROXIES WILL BE VOTED AS DIRECTED OR SPECIFIED. IF NO CHOICE, THIS PROXY WILL BE
VOTED (1) FOR THE NOMINATED DIRECTORS,  (2) FOR THE PROPOSAL TO APPROVE THE 1996
STOCK INCENTIVE  PLAN, (3) FOR THE PROPOSAL TO APPROVE THE 1997  CONSULTANTS AND
ADVISORS  PLAN AND,  (4) FOR OR AGAINST ANY OTHER  MATTERS  THAT  PROPERLY  COME
BEFORE THE MEETING AT THE DISCRETION OF THE PROXY HOLDER,


                                    Date:  ______________________, 1997



                                           --------------------------------
                                                Signature of  Shareholder



                                           ---------------------------------
                                                Signature of Shareholder


                                  SIGNATURE  (S) MUST  CORRESPOND  EXACTLY  WITH
                                  NAME (S) AS IMPRINTED HEREON.  When signing as
                                  attorney, executor, administrator,  trustee or
                                  guardian,  please give the full title as such,
                                  and if the  signer  is a  corporation,  please
                                  sign  with the full  corporate  name by a duly
                                  authorized  officer.  If  stock is held in the
                                  name  of  more  than  one  person,  all  named
                                  holders must sign the proxy.



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