BRYLANE INC
10-Q, 1998-09-08
CATALOG & MAIL-ORDER HOUSES
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SECURITIES  AND  EXCHANGE  COMMISSION



Washington,  D.C.  20549

FORM  10-Q



(Mark  One)
   [X]  QUARTERLY  REPORT  PURSUANT  TO  SECTION  13  OR 15(d) OF THE SECURITIES
         EXCHANGE  ACT  OF  1934

FOR  THE  QUARTERLY  PERIOD  ENDED  AUGUST  1,  1998


OR
  [  ]  TRANSITION  REPORT  PURSUANT  TO  SECTION  13 OR 15(d) OF THE SECURITIES
        EXCHANGE  ACT  OF  1934

Commission  file  number:  33-86154
<TABLE>

<CAPTION>



<S>                                                     <C>

BRYLANE INC.
                   
(Exact name of registrant as specified in its charter)


Delaware . . . . . . . . . . . . . . . . . . . . . . .  13-3794198
(State or other jurisdiction of. . . . . . . . . . . .  (I.R.S. Employer
Incorporation or organization) . . . . . . . . . . . .  Identification No.)
 

463 Seventh Avenue
New York, NY 10018
(Address of principal executive offices)

Registrant's telephone number, including area code:
(212) 613-9500
                
</TABLE>



    Indicate  by  check  mark  whether  the registrant (1) has filed all reports
required  to  be  filed by Section 13 or 15(d) of the Securities Exchange Act of
1934  dring  the  preceding  12  months  (or  for  such  shorter period that the
registrant  was required to file such reports), and (2) has been subject to such
filing  requirements    for  the  past  90  days.  Yes  [X]  or  No  __
                                                        



    The  number  of  shares  of  the registrant's common stock outstanding as of
August  28,  1998  was  18,477,150  shares.

1
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<TABLE>

<CAPTION>

BRYLANE  INC.
Form  10-Q
For  the  Quarterly  Period  Ended
August  1,  1998


<S>                                                                        <C>
INDEX . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .  Page
                                                                           -------
Part I - Financial Information

Item 1 - Financial Statements
    a) Report of Independent Accountants. . . . . . . . . . . . . . . . .        3

    b) Consolidated Balance Sheets
        August 1, 1998 (unaudited) and January 31, 1998 . . . . . . . . .        4

    c) Consolidated Statements of Income (unaudited)
        Thirteen weeks ended August 1, 1998 and August 2, 1997 and
        Twenty-six weeks ended August 1, 1998 and August 2, 1997. . . . .        5
  
    d) Consolidated Statements of Cash Flows (unaudited)
        Twenty-six weeks ended August 1, 1998 and August 2, 1997. . . . .        6

    e) Consolidated Statements of Partnership/Stockholders' Equity
        Year ended January 31, 1998 and twenty-six weeks ended
        August 1, 1998 (unaudited). . . . . . . . . . . . . . . . . . . .        7

    f) Notes to Unaudited Consolidated Financial Statements . . . . . . .    8 - 9

Item 2 - Management's Discussion and Analysis of Financial Condition and
    Results of Operations . . . . . . . . . . . . . . . . . . . . . . . .  10 - 15

Part II - Other Information

Item 6 - Exhibits and Reports on Form 8-K . . . . . . . . . . . . . . . .       16

Signature . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .       17


</TABLE>


2
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<PAGE>








REPORT  OF  INDEPENDENT  ACCOUNTANTS

To  the  Board  of  Directors  of
Brylane  Inc.

We  have reviewed the accompanying consolidated balance sheet of Brylane Inc. as
of  August  1,  1998,  the  related  consolidated  statements  of income for the
thirteen  and  twenty-six  weeks  then ended, the consolidated statement of cash
flows  for  the  twenty-six  weeks then ended and the consolidated statements of
partnership/stockholders'  equity for the twenty-six weeks ended August 1, 1998.
These  consolidated financial statements are the responsibility of the Company's
management.

We conducted our review in accordance with standards established by the American
Institute  of  Certified  Public  Accountants.  A  review  of  interim financial
information  consists principally of applying analytical procedures to financial
data  and  making  inquiries of persons responsible for financial and accounting
matters. It is substantially less in scope than an audit conducted in accordance
with  generally  accepted  auditing  standards,  the  objective  of which is the
expression  of  an  opinion regarding the financial statements taken as a whole.
Accordingly,  we  do  not  express  such  an  opinion.

Based  on our review, we are not aware of any material modifications that should
be  made  to  the accompanying financial statements for them to be in conformity
with  generally  accepted  accounting  principles.


/s/  PricewaterhouseCoopers  LLP

Indianapolis,  Indiana
September  2,  1998

3
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<CAPTION>



<S>                                                  <C>               <C>
PART I -  FINANCIAL INFORMATION
- ---------------------------------------------------                                      
ITEM 1 -  Financial Statements
- ---------------------------------------------------                                      
BRYLANE INC.
CONSOLIDATED BALANCE SHEETS
(Dollars in thousands, except shares and per share data)

                                                     August 1, 1998    January 31, 1998
													 --------------    ----------------
ASSETS                                                (Unaudited)
CURRENT ASSETS:
   Cash and cash equivalents. . . . . . . . . . . .  $            --   $           5,083 
   Deferred receivables (net of allowance for
      doubtful accounts of $1,155 and $1,474,           
      respectively) . . . . . . . . . . . . . . . .           15,631               8,194 
   Accounts receivable, other . . . . . . . . . . .            7,937               7,851 
   Inventories. . . . . . . . . . . . . . . . . . .          253,001             219,553 
   Catalog costs and paper inventory. . . . . . . .           58,421              51,982 
   Other. . . . . . . . . . . . . . . . . . . . . .            6,583               6,426 
                                                     ----------------  ------------------

         TOTAL CURRENT ASSETS . . . . . . . . . . .          341,573             299,089 

Property and equipment, net . . . . . . . . . . . .           80,246              77,095 

Intangibles and deferred financing fees . . . . . .          327,220             333,319 

Deferred income taxes . . . . . . . . . . . . . . .           10,697              10,697 
                                                     ----------------  ------------------

         TOTAL ASSETS . . . . . . . . . . . . . . .  $       759,736   $         720,200 
                                                     ================  ==================


LIABILITIES AND EQUITY
CURRENT LIABILITIES:
   Accounts payable . . . . . . . . . . . . . . . .  $       131,086   $         139,480 
   Accrued expenses . . . . . . . . . . . . . . . .           29,607              38,705 
   Reserve for returns. . . . . . . . . . . . . . .            9,646              17,844 
   Revolving line of credit - current portion . . .           54,000              19,000 
   Current portion of long-term debt. . . . . . . .           15,000              10,000 
                                                     ----------------  ------------------

         TOTAL CURRENT LIABILITIES. . . . . . . . .          239,339             225,029 

Long-term debt. . . . . . . . . . . . . . . . . . .          299,507             329,753 
Other long-term liabilities . . . . . . . . . . . .           10,574               9,010 
                                                     ----------------  ------------------

         TOTAL LIABILITIES. . . . . . . . . . . . .          549,420             563,792 

Convertible redeemable preferred stock. . . . . . .               --               1,370 

Stockholders' equity:
   Common stock, $.01 par value 40,000,000 shares
      authorized; 20,977,150 shares issued and
      18,477,150 shares outstanding at August 1,
      1998; 19,910,519 shares issued and 17,410,519
      shares outstanding at January 31, 1998. . . .              210                 199 
   Additional paid in capital . . . . . . . . . . .          181,154             150,168 
   Retained earnings. . . . . . . . . . . . . . . .          143,952             119,671 
   Treasury stock, 2,500,000 shares at cost . . . .         (115,000)           (115,000)
                                                     ----------------  ------------------
            Total stockholders' equity. . . . . . .          210,316             155,038 
                                                     ----------------  ------------------

         TOTAL LIABILITIES AND EQUITY . . . . . . .  $       759,736   $         720,200 
                                                     ================  ==================

The accompanying notes are an integral part of the unaudited consolidated financial statements.
</TABLE>

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<TABLE>

<CAPTION>

BRYLANE  INC.
CONSOLIDATED  STATEMENTS  OF  INCOME
(Dollars  in  thousands,  except  shares  and  per  share  data)
(Unaudited)



<S>                                                <C>              <C>              <C>              <C>

                                                   Thirteen         Thirteen         Twenty-six       Twenty-six
                                                   Weeks Ended      Weeks Ended      Weeks Ended      Weeks Ended
                                                   ---------------  ---------------  ---------------  ---------------

                                                   August 1, 1998   August 2, 1997   August 1, 1998   August 2, 1997
                                                   ---------------  ---------------  ---------------  ---------------

Net sales . . . . . . . . . . . . . . . . . . . .  $       300,532  $       274,656  $       648,136  $       603,457
   Cost of goods sold . . . . . . . . . . . . . .          152,522          144,239          328,939          313,286
                                                   ---------------  ---------------  ---------------  ---------------
Gross margin. . . . . . . . . . . . . . . . . . .          148,010          130,417          319,197          290,171

Operating expenses:
   Catalog and advertising. . . . . . . . . . . .           63,788           54,540          149,782          137,879
   Fulfillment. . . . . . . . . . . . . . . . . .           33,696           28,345           63,862           56,415
   Support services . . . . . . . . . . . . . . .           20,916           21,740           45,320           43,750
   Intangibles and organization cost amortization            2,825            2,734            5,649            5,466
                                                   ---------------  ---------------  ---------------  ---------------
Total operating expenses. . . . . . . . . . . . .          121,225          107,359          264,613          243,510
                                                   ---------------  ---------------  ---------------  ---------------

Operating income. . . . . . . . . . . . . . . . .           26,785           23,058           54,584           46,661
Interest expense, net . . . . . . . . . . . . . .            7,332            6,157           15,102           13,685
                                                   ---------------  ---------------  ---------------  ---------------

Income before income taxes
   and extraordinary charge . . . . . . . . . . .           19,453           16,901           39,482           32,976
Provision for income taxes. . . . . . . . . . . .            7,490            6,253           15,201           12,742
                                                   ---------------  ---------------  ---------------  ---------------

Income before extraordinary charge. . . . . . . .           11,963           10,648           24,281           20,234
Extraordinary charge related to early
   retirement of debt, net of tax . . . . . . . .               --               --               --            4,110
                                                   ---------------  ---------------  ---------------  ---------------

Net income. . . . . . . . . . . . . . . . . . . .  $        11,963  $        10,648  $        24,281  $        16,124
                                                   ===============  ===============  ===============  ===============

Basic earnings per share:
   Income per share before extraordinary charge .  $          0.65  $          0.55  $          1.34  $          1.04
   Extraordinary charge per share . . . . . . . .               --               --               --             0.21
                                                   ---------------  ---------------  ---------------  ---------------
   Net income per share . . . . . . . . . . . . .  $          0.65  $          0.55  $          1.34  $          0.83
                                                   ===============  ===============  ===============  ===============

Diluted earnings per share:
   Income per share before extraordinary charge .  $          0.64  $          0.53  $          1.31  $          1.00
   Extraordinary charge per share . . . . . . . .               --               --               --             0.20
                                                   ---------------  ---------------  ---------------  ---------------
   Net income per share . . . . . . . . . . . . .  $          0.64  $          0.53  $          1.31  $          0.80
                                                   ===============  ===============  ===============  ===============

Weighted average shares outstanding:
   Basic. . . . . . . . . . . . . . . . . . . . .       18,447,040       19,471,445       18,165,966       19,471,445
   Diluted. . . . . . . . . . . . . . . . . . . .       18,658,223       20,618,618       18,568,508       20,580,336

<FN>

The  accompanying  notes  are  an  integral  part  of  the  unaudited  consolidated  financial  statements.
</TABLE>


5
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<TABLE>

<CAPTION>

BRYLANE  INC.
CONSOLIDATED  STATEMENTS  OF  CASH  FLOWS
(Dollars  in  thousands)
(Unaudited)


<S>                                                             <C>               <C>

                                                                Twenty-six        Twenty-six
                                                                Weeks Ended       Weeks Ended
                                                                August 1, 1998    August 2, 1997
                                                                ----------------  ----------------

OPERATING ACTIVITIES:
Net income . . . . . . . . . . . . . . . . . . . . . . . . . .  $        24,281   $        16,124 
Impact of other operating activities on cash flows:
   Depreciation. . . . . . . . . . . . . . . . . . . . . . . .            5,701             5,143 
   Amortization. . . . . . . . . . . . . . . . . . . . . . . .            6,148             6,298 
   Non-recurring inventory charge. . . . . . . . . . . . . . .               --             3,315 
   Extraordinary charge related to early retirement of debt. .               --             6,524 
   Non-cash compensation expense . . . . . . . . . . . . . . .               26               349 
   Loss on sale of assets. . . . . . . . . . . . . . . . . . .               37                -- 
   Changes in operating assets and liabilities:
      Accounts receivable. . . . . . . . . . . . . . . . . . .           (7,523)            9,148 
      Inventories. . . . . . . . . . . . . . . . . . . . . . .          (33,448)          (23,037)
      Catalog costs and paper inventory. . . . . . . . . . . .           (6,439)           (1,723)
      Accounts payable . . . . . . . . . . . . . . . . . . . .           (8,394)           15,442 
      Accrued expenses . . . . . . . . . . . . . . . . . . . .              147            (3,706)
      Reserve for returns. . . . . . . . . . . . . . . . . . .           (8,198)           (7,318)
      Other assets and liabilities . . . . . . . . . . . . . .            2,519             4,176 
                                                                ----------------  ----------------

Net cash (used in) provided by operating activities. . . . . .          (25,143)           30,735 
                                                                ----------------  ----------------



INVESTING ACTIVITIES:
   Capital expenditures. . . . . . . . . . . . . . . . . . . .          (10,014)           (7,322)
   Purchase price adjustment related to Chadwick's Acquisition               --            28,805 
   Proceeds from sale of asset . . . . . . . . . . . . . . . .               13                -- 
                                                                ----------------  ----------------

Net cash (used in)provided by investing activities . . . . . .          (10,001)           21,483 
                                                                ----------------  ----------------

FINANCING ACTIVITIES:
   Payments on debt. . . . . . . . . . . . . . . . . . . . . .           (5,000)         (324,793)
   Additions to debt . . . . . . . . . . . . . . . . . . . . .           25,000           181,663 
   Proceeds from initial public offering . . . . . . . . . . .               --            96,000 
   Offering fees and expenses. . . . . . . . . . . . . . . . .               --            (8,170)
   Debt issuance fees and expenses . . . . . . . . . . . . . .               --              (203)
   Cash payments on management notes . . . . . . . . . . . . .              985                -- 
   Proceeds received from exercise of options. . . . . . . . .            9,076                -- 
                                                                ----------------  ----------------

Net cash provided by (used in) financing activities. . . . . .           30,061           (55,503)
                                                                ----------------  ----------------

Cash and cash equivalents, at beginning of year. . . . . . . .            5,083             3,285 
                                                                ----------------  ----------------

Cash and cash equivalents, at end of period. . . . . . . . . .  $            --   $            -- 
                                                                ================  ================
<FN>

The  accompanying  notes  are an integral part of the unaudited consolidated financial statements.
</TABLE>


6
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<TABLE>
<CAPTION>
BRYLANE  INC.
CONSOLIDATED  STATEMENTS  OF  PARTNERSHIP/STOCKHOLDERS'  EQUITY
(Dollars  in  thousands)

<S>                                           <C>        <C>         <C>      <C>           <C>         <C>          <C>

                                                                                                 
                                              Other      Common      Common   Additional                Treasury     Treasury
                                              Equity     Stock       Stock    Paid in       Retained    Stock        Stock
                                              (Note A)   Shares      Amount   Capital       Earnings    Shares       Amount
                                              ---------  ----------  -------  ------------  ----------  -----------  ----------

Balance, February 1, 1997. . . . . . . . . .  $ 30,923            -        -            -   $  72,940            -           - 
   Net income. . . . . . . . . . . . . . . .         -            -        -            -      47,035            -           - 
   Tax distributions made to partners. . . .         -            -        -            -        (304)           -           - 
   Proceeds from Initial Public Offering . .         -    4,000,000  $    40  $    95,960           -            -           - 
   Initial Public Offering expenses. . . . .         -            -        -       (8,850)          -            -           - 
   Exchange of partnership units for common
    stock. . . . . . . . . . . . . . . . . .   (33,413)  15,471,445      155       33,258           -            -           - 
   Purchase of treasury stock. . . . . . . .         -            -        -            -           -   (2,500,000)  $(115,000)
   Recognition of deferred tax asset and
    opening income tax adjustment. . . . . .         -            -        -       18,142           -            -           - 
   Loans to management investors . . . . . .     2,490            -        -       (2,490)          -            -           - 
   Repayment of management notes . . . . . .         -            -        -        1,465           -            -           - 
   Conversion of convertible note. . . . . .         -      352,908        4        9,701           -            -           - 
   Conversion of preferred stock . . . . . .         -        6,500        -          130           -            -           - 
   Exercise of stock options . . . . . . . .         -       79,666        -        1,144           -            -           - 
   Tax benefit related to issuance of shares       
    under employee benefit plans . . . . . .         -            -        -        1,008           -            -           - 
   Exchange of stock options . . . . . . . .         -            -        -          700           -            -           - 
                                              ---------  ----------  -------  ------------  ----------  -----------  ----------
Balance, January 31, 1998. . . . . . . . . .         -   19,910,519      199      150,168     119,671   (2,500,000)   (115,000)
   Net income. . . . . . . . . . . . . . . .         -            -        -            -      24,281            -           - 
   Exercise of stock options . . . . . . . .         -      623,767        6        9,070           -            -           - 
   Tax benefit related to options
    exercised. . . . . . . . . . . . . . . .         -            -        -        9,245           -            -           - 
   Conversion of convertible note. . . . . .         -      374,364        4       10,291           -            -           - 
   Conversion of preferred stock . . . . . .         -       68,500        1        1,369           -            -           -    
   Stock options outstanding, net. . . . . .         -            -        -           26           -            -           -    
   Repayment of management notes . . . . . .         -            -        -          985           -            -           - 
                                              ---------  ----------  -------  ------------  ----------  -----------  ----------

Balance, August 1, 1998 (unaudited). . . . .  $      -   20,977,150  $   210  $   181,154   $ 143,952   (2,500,000)  $(115,000)
                                              =========  ==========  =======  ============  ==========  ===========  ==========

<S>                                           <C>

                                              Total
                                              ----------

Balance, February 1, 1997. . . . . . . . . .  $ 103,863 
   Net income. . . . . . . . . . . . . . . .     47,035 
   Tax distributions made to partners. . . .       (304)
   Proceeds from Initial Public Offering . .     96,000 
   Initial Public Offering expenses. . . . .     (8,850)
   Exchange of partnership units for common            
    stock. . . . . . . . . . . . . . . . . .          -
   Purchase of treasury stock. . . . . . . .   (115,000)
   Recognition of deferred tax asset and
    opening income tax adjustment. . . . . .     18,142 
   Loans to management investors . . . . . .          - 
   Repayment of management notes . . . . . .      1,465 
   Conversion of convertible note. . . . . .      9,705 
   Conversion of preferred stock . . . . . .        130 
   Exercise of stock options . . . . . . . .      1,144 
   Tax benefit related to issuance of shares       
    under employee benefit plans . . . . . .      1,008
   Exchange of stock options . . . . . . . .        700 
                                              ----------
Balance, January 31, 1998. . . . . . . . . .    155,038 
   Net income. . . . . . . . . . . . . . . .     24,281 
   Exercise of stock options . . . . . . . .      9,076 
   Tax benefit related to options
    exercised. . . . . . . . . . . . . . . .      9,245 
   Conversion of convertible note. . . . . .     10,295 
   Conversion of preferred stock . . . . . .      1,370 
   Stock options outstanding, net. . . . . .         26 
   Repayment of management notes . . . . . .        985 
                                              ----------

Balance, August 1, 1998 (unaudited). . . . .  $ 210,316 
                                              ==========
<FN>

Note  A  :  The  beginning balance includes general and limited partnership 
interests, reduction for predecessor cost-carryover basis  and  loans  to
management  investors.

The  accompanying  notes  are an integral part of the unaudited consolidated financial statements.
</TABLE>

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<PAGE>

BRYLANE  INC.
NOTES  TO  UNAUDITED  CONSOLIDATED  FINANCIAL  STATEMENTS


(1)   NATURE  OF  OPERATIONS:

     Brylane  Inc.,  a  Delaware  corporation ("Brylane" or the "Company"), is a
leading  catalog  retailer  of  special-size  and regular-size women's and men's
apparel.  The  women's catalogs market apparel in the budget and low to moderate
price  range  and the men's catalogs market apparel in the moderate price range.
Brylane  services  the  special-size customer through its Lane Bryant, Roaman's,
Jessica  London  and  KingSize  (men's)  catalogs, and the regular-size customer
through its Chadwick's, Lerner, Bridgewater and Brett (men's) catalogs.  Brylane
also markets apparel to these same customer segments through four catalogs which
it  distributes  under  licensing arrangements with Sears Shop at Home Services,
Inc.  ("Sears").

     Brylane's  merchandising strategy is to provide value-priced, private label
apparel  with  a  consistent  quality  and  fit,  to concentrate on apparel with
limited  fashion  risk  and  to offer a broader selection of sizes and styles in
special-size  apparel  than  can  be  found  at  most retail stores and in other
competing  catalogs.  Each  of  Brylane's  catalogs  offers  its  customers
contemporary,  traditional  and  basic  apparel.

(2)   BASIS  OF  PRESENTATION:

     The  consolidated  financial statements at August 1, 1998 are unaudited and
have  been prepared from the books and records of the Company in accordance with
generally  accepted accounting principles and with the instructions to Form 10-Q
and  Article  10 of Regulation S-X.  Accordingly, they do not include all of the
information  and  footnotes required by generally accepted accounting principles
for  complete  financial statements.  All adjustments (consisting only of normal
recurring  accruals)  which  are,  in the opinion of management, necessary for a
fair  presentation  of  financial position and operating results for the interim
periods are reflected.  These financial statements should be read in conjunction
with  the  consolidated  financial  statements and notes thereto included in the
Company's  most  recent  Annual  Report  on  Form 10-K, which includes financial
statements  for  the  year  ended  January  31,  1998.

(3)  SIGNIFICANT  STOCKHOLDER  -  PINAULT-PRINTEMPS-REDOUTE:

     On  April  3,  1998,  Pinault-Printemps-Redoute,  S.A., a company organized
under  the  laws  of France ("PPR"), through an affiliate, REDAM LLC, a Delaware
limited  liability  company, acquired 43.7% of the outstanding common stock from
certain  stockholders of the Company.  Concurrently, the Company and PPR entered
into  a  governance  agreement  (the  "Governance  Agreement")  that  includes a
standstill  period  of  three  years  which  limits  PPR's  ability  to  acquire
additional  common  stock  to  approximately 47.5% of the outstanding shares and
restricts  PPR  from  taking  certain  other  actions.  PPR  has  increased  its
ownership  of  common  stock  as of August 17, 1998 to 46.7% of the common stock
outstanding.

(4)  COMMITMENTS  AND  CONTINGENCIES:

     Brylane is involved in various legal proceedings that are incidental to the
conduct  of  its business.  Although the amount of any liability with respect to
these  proceedings  cannot  be  determined,  in  the opinion of management after
consultation  with  legal  counsel,  any such liability will not have a material
adverse  effect  on  the financial position or results of operations of Brylane.

     The Company is under audit by the Indiana Department of Revenue ("IDR") and
had  anticipated an assessment of approximately $2.3 million, net of federal tax
benefit.  The  Company  has continued its negotiations with the IDR, and, in the
opinion  of management, there is a reasonable possibility that this matter could
be  resolved  in  the  near  term.  While  no resolution has been finalized, the
obligation,  if  any,  should  be  substantially  reduced.

8
<PAGE>
<PAGE>
(5)  ADOPTION  OF  A  NEW  ACCOUNTING  STANDARD:

     In  March  1998,  the  Accounting  Standards  Executive  Committee  issued
Statement  of  Position  ("SOP") No. 98-1, "Accounting for the Costs of Computer
Software  Developed or Obtained for Internal Use." The standard is effective for
fiscal  years beginning after December 15, 1998, with early adoption encouraged.
The  Company  applied the new rules prospectively beginning in the first quarter
of 1998 and, based on current circumstances, does not believe the application of
the  new  rules  will  have  a  material  impact  on  the consolidated financial
statements.


(6)  RECLASSIFICATIONS:

     Certain  amounts  in  the  prior  period  financial  statements  have  been
reclassified  to  be  consistent  with  the  current  period presentation.  Such
reclassifications  had  no  effect  on  previously  reported  net  income.

9
PAGE
<PAGE>

ITEM 2 - Management's Discussion and Analysis of Financial Condition and Results
of  Operation

    This  Form  10-Q  contains  certain  forward-looking  statements  within the
meaning  of  Section  27A  of  the Securities Act of 1933 and Section 21E of the
Securities  Exchange  Act  of  1934.  Such statements are subject to a number of
risks  and  uncertainties,  including  among  other  things,  competition, risks
associated  with  the  Sears  Agreement,  the  impact  of  increases in costs of
postage,  paper  and  printing,  control of the Company by PPR, risks associated
with  acquisition  and  risks related to unionized employees.  Actual results in
the  future  could differ materially from those described in the forward-looking
statements  as  a  result  of  such  risk  factors  or other risks.  The Company
undertakes  no  obligation  to  publicly release the results of any revisions of
these  forward-looking  statements that may be made to reflect any future events
or  circumstances.

RESULTS  OF  OPERATIONS

<TABLE>
<CAPTION>
The  following  table  sets  forth  certain  operating  data  of  Brylane  Inc.  for  the  periods  indicated.

<S>                                  <C>               <C>     <C>               <C>     <C>               <C>
                                     Thirteen                  Thirteen                  Twenty-six          
                                     Weeks Ended               Weeks Ended               Weeks Ended       
                                     ----------------          ----------------          ----------------        
                                     (Dollars In               (Dollars In               (Dollars In        
                                      thousands)                thousands)                thousands)        
                                     (Unaudited)               (Unaudited)               (Unaudited)        

                                     August 1, 1998            August 2, 1997            August 1, 1998    
                                     ----------------          ----------------          ----------------        
Net sales . . . . . . . . . . . . .  $        300,532  100.0%  $        274,656  100.0%  $        648,136  100.0%
Gross margin. . . . . . . . . . . .           148,010   49.2            130,417   47.5            319,197   49.2 
Operating expenses:
   Catalog and advertising. . . . .            63,788   21.2             54,540   19.9            149,782   23.1 
   Fulfillment. . . . . . . . . . .            33,696   11.2             28,345   10.3             63,862    9.8 
   Support services . . . . . . . .            20,916    7.0             21,740    7.9             45,320    7.0 
   Amortization of acquisitions
      intangibles and organization
      costs . . . . . . . . . . . .             2,825    0.9              2,734    1.0              5,649    0.9 
                                     ----------------  ------  ----------------  ------  ----------------  ------
Operating income. . . . . . . . . .            26,785    8.9             23,058    8.4             54,584    8.4 
   Add back:
     Non-recurring inventory
       charge (1) . . . . . . . . .                --     --                829    0.3                 --     -- 
     Compensation expense (2) . . .                --     --                174    0.1                 --     -- 
     Operating adjustments (3). . .              765     0.3                 --     --              2,375    0.4 
                                     ----------------  ------  ----------------  ------  ----------------  ------
Operating income before
  acquisitions related and
  non-recurring adjustments . . . .  $         27,550    9.2%  $         24,061    8.8%  $         56,959    8.8%
                                     ================  ======  ================  ======  ================  ======

<S>                                  <C>               <C>
                                     Twenty-six
                                     Weeks Ended
                                     ----------------        
                                     (Dollars In
                                      thousands)
                                     (Unaudited)

                                     August 2, 1997
                                     ----------------        
Net sales . . . . . . . . . . . . .  $        603,457  100.0%
Gross margin. . . . . . . . . . . .           290,171   48.1 
Operating expenses:
   Catalog and advertising. . . . .           137,879   22.9 
   Fulfillment. . . . . . . . . . .            56,415    9.4 
   Support services . . . . . . . .            43,750    7.2 
   Amortization of acquisitions
      intangibles and organization
      costs . . . . . . . . . . . .             5,466    0.9 
                                     ----------------  ------
Operating income. . . . . . . . . .            46,661    7.7 
   Add back:
     Non-recurring inventory
       charge (1) . . . . . . . . .             3,315    0.5 
     Compensation expense (2) . . .               349    0.1 
     Operating adjustments (3). . .                --     -- 
                                     ----------------  ------
Operating income before
  acquisitions related and
  non-recurring adjustments . . . .  $         50,325    8.3%
                                     ================  ======
<FN>
(1)  The  non-recurring  inventory charge resulted from increasing inventory by
$5.0  million for the Chadwick's Acquisition to reflect the fair market value of
the  inventory  at  December  9,  1996,  the  closing  date  of  the  Chadwick's
Acquisition  and was completely amortized into cost of goods sold at January 31,
1998.

(2)  Represents  non-cash  compensation expense related to amendments to options
granted  under  the  Brylane,  L.P.  1993  Partnership  Unit  Option  Plan.

(3)  Represents  $0.5  million in merchandise loss related to the discontinuance
of  the  Sue  Brett  catalog  concept and $0.3 million related to the relocation
costs for the KingSize business from Hingham, Massachusetts  to New York for the
thirteen  weeks  ended August 1, 1998.  For the twenty-six weeks ended August 1,
1998, includes $1.1 million in merchandise loss related to the discontinuance of
Sue  Brett,  $0.5  million in expenses associated with the canceled common stock
registration  and  $0.7  million  of relocation costs for the KingSize business.

</TABLE>

10
PAGE
<PAGE>

THIRTEEN  WEEKS  ENDED AUGUST 1, 1998 COMPARED TO THIRTEEN WEEKS ENDED AUGUST 2,
1997

     NET  SALES:

     Net  sales  increased  9.4%  for the thirteen weeks ended August 1, 1998 to
$300.5 million from $274.7 million in the comparable period of fiscal 1997.  The
increase in net sales is primarily related to an increase in sales volume due to
both  a  5.5%  and  a  4.2%  increase  in  circulation  and  average order size,
respectively.

     GROSS  MARGIN:

     Gross  margin  for  the  thirteen  weeks  ended August 1, 1998 increased to
$148.0 million (49.2% of net sales) from $130.4 million (47.5% of net sales) for
the same period of fiscal 1997.  Excluding the non-recurring inventory charge of
$0.8  million  (0.3%  of  net  sales)  related  to  the  step-up in the value of
inventory  in  connection  with  the  Chadwick's  acquisition, last year's gross
margin would have been $131.2 million (47.8% of net sales).  The increase in the
gross margin as a percent of net sales in fiscal 1998 is due primarily to higher
initial  mark-ups created by favorable merchandise sourcing from direct offshore
purchases.

     CATALOG  AND  ADVERTISING  EXPENSE:

     Catalog  and  advertising  expense is comprised of the costs to produce and
distribute  catalogs,  primarily  paper, printing and catalog mailing costs, and
the  cost  of  acquiring names of prospective customers.  For the thirteen weeks
ended August 1, 1998, catalog and advertising expense increased to $63.8 million
(21.2% of net sales) from $54.5 million (19.9% of net sales) for the same period
of  fiscal  1997.  The  increase  in  expense is primarily due to an increase in
circulation  and  higher  paper  costs.

     FULFILLMENT  EXPENSE:

     Fulfillment  expense  includes  distribution  center, telemarketing, credit
services  and  customer  service  expenses,  reduced  by net merchandise postage
revenue.  Fulfillment  expense as reported in the thirteen weeks ended August 1,
1998  increased  to $33.7 million (11.2% of net sales) from $28.3 million (10.3%
of  net sales) for the same period in fiscal 1997.   The increase in fulfillment
expense relates to the start up of additional distribution operations as well as
an  increase  in  credit  service  expenses  primarily  related  to  chargebacks
associated  with  the  deferred  billing  programs.

     SUPPORT  SERVICES  EXPENSE:

     Support  services  expense  includes  staffing  and  other  administrative
overhead  costs  associated  with  the operation of the business and the license
fees  associated with the Company's agreements with Sears Shop At Home.  Support
services  expense  as  reported  for  the  thirteen  weeks  ended August 1, 1998
decreased  to  $20.9 million (7.0% of net sales) from $21.7 million (7.9% of net
sales)  for  the  same  period in fiscal 1997. The decrease was primarily due to
lower  incentive compensation expense, partially offset by higher staffing costs
to  support  growth  initiatives  in  the  quarter  ended  August  1,  1998.

     AMORTIZATION  EXPENSE:

     Amortization expense for the thirteen weeks ended August 1, 1998, increased
to  $2.8  million  (0.9% of net sales) from $2.7 million (1.0% of net sales) for
the same period in fiscal 1997.  The increase in the amortization expense is due
to  increased amortization of the remaining net book value of certain trademarks
which  was  accelerated  concurrent  with changes in ownership which occurred in
conjunction  with  the  Company's  secondary  offering  in  October,  1997.

     OPERATING  INCOME:

     Operating  income before acquisitions-related and non-recurring adjustments
in  the  thirteen weeks ended August 1, 1998 increased to $26.8 million (8.9% of
net  sales) from $23.1 million (8.4% of net sales) for the same period of fiscal
1997.  Operating  income improved by $3.7 million due to an increase in revenues
as  a result of higher sales volume, and an increase in gross margin as a result
of  favorable  merchandise  sourcing  partially  offset  by  higher  catalog and
operating  expenses.

     INTEREST  EXPENSE:

     Interest  expense,  net,  for  the  thirteen  weeks  ended  August  1, 1998
increased  to $7.3 million compared to $6.2 million for the comparable period in
1997.  Interest  expense  increased  by  $1.1  million  due  to  higher  average
outstanding  debt  balances partially offset by slightly lower interest rates on
the term loans of the 1997 Bank Credit Facility and the term loan of the Amended
1997  Bank  Credit  Facility.

11
<PAGE>
<PAGE>

     INCOME  BEFORE  INCOME  TAXES  AND  EXTRAORDINARY  CHARGE:

     Income  before  income  taxes  and  extraordinary charge increased to $19.5
million  for  the thirteen weeks ended August 1, 1998 from $16.9 million for the
same  period  of fiscal 1997. The improvement in income is due to an increase in
revenues  as a result of higher sales volume, and an increase in gross margin as
a  result of favorable merchandise sourcing, partially offset by higher catalog,
operating  and  interest  expenses.

     INCOME  TAXES:

     The  provision for income taxes is based on current estimates by management
of  the  annual  effective  tax  rate.  The effective tax rate was 38.5% for the
thirteen  weeks  ended  August  1, 1998 compared to 37.0% for the thirteen weeks
ended  August  2,  1997.

     NET  INCOME:

     Net  income increased to $12.0 million ($0.64 per share on a diluted basis)
for  the thirteen weeks ended August 1, 1998 from $10.6 million ($0.53 per share
on  a diluted basis) for the comparable period in fiscal 1997.  The increase was
primarily due to an increase in revenues as a result of higher sales volume, and
an  increase  in  gross  margin  as  a  result of favorable merchandise sourcing
partially  offset  by  higher  catalog,  operating  and  interest  expenses.


TWENTY-SIX  WEEKS ENDED AUGUST 1, 1998 COMPARED TO TWENTY-SIX WEEKS ENDED AUGUST
2,  1997

     NET  SALES:

     Net  sales  increased 7.4% for the twenty-six weeks ended August 1, 1998 to
$648.1 million from $603.5 million in the comparable period of fiscal 1997.  The
increase in net sales is primarily related to an increase in sales volume due to
both  a  6.3%  and  a  3.5%  increase  in  circulation  and  average order size,
respectively.

     GROSS  MARGIN:

     Gross  margin for twenty-six weeks ended August 1, 1998 increased to $319.2
million  (49.2%  of  net sales) from $290.2 million (48.1% of net sales) for the
same  period  of  fiscal  1997.  Excluding the non-recurring inventory charge of
$3.3  million  (0.5%  of  net  sales)  related  to  the  step-up in the value of
inventory  in  connection  with  the  Chadwick's  acquisition, last year's gross
margin would have been $293.5 million (48.6% of net sales).  The increase in the
gross margin as a percent of net sales in fiscal 1998 is due primarily to higher
initial  mark-ups created by favorable merchandise sourcing from direct offshore
purchases.

     CATALOG  AND  ADVERTISING  EXPENSE:

     Catalog  and  advertising  expense for the twenty-six weeks ended August 1,
1998,  increased  to  $149.8  million  (23.1%  of net sales) from $137.9 million
(22.9%  of  net  sales)  for  the  same period of fiscal 1997. The increase as a
percent  of net sales was primarily due to an increase in circulation and higher
paper costs.

     FULFILLMENT  EXPENSE:

     Fulfillment  expense in the twenty-six weeks ended August 1, 1998 increased
to  $63.9 million (9.8% of net sales) from $56.4 million (9.4% of net sales) for
the same period in fiscal 1997.   The increase in fulfillment expense relates to
the  start  up  of  additional distribution operations as well as an increase in
credit service expenses primarily related to the chargebacks associated with the
deferred  billing  program.

     SUPPORT  SERVICES  EXPENSE:

     Support  services  expense  for  the  twenty-six weeks ended August 1, 1998
increased  to  $45.3 million (7.0% of net sales) from $43.8 million (7.2% of net
sales)  for  the  same  period in fiscal 1997. The increase was primarily due to
expenses  associated  with  the  canceled  common  stock  registration  and  the
relocation  costs  for  the  KingSize  business.

      AMORTIZATION  EXPENSE:

     Amortization  expense  for  the  twenty-six  weeks  ended  August  1, 1998,
increased  to  $5.6  million  (0.9%  of net sales) from $5.5 million (0.9 of net
sales)  for  the  same  period in fiscal 1997.  The increase in the amortization
expense  is  due  to  increased  amortization of the remaining net book value of
certain  trademarks  which  was accelerated concurrent with changes in ownership
which  occurred in conjunction with the Company's secondary offering in October,
1997.

12
<PAGE>
<PAGE>
     OPERATING  INCOME:

     Operating  income before acquisitions-related and non-recurring adjustments
in the twenty-six weeks ended August 1, 1998 increased to $54.6 million (8.4% of
net  sales) from $46.7 million (7.7% of net sales) for the same period of fiscal
1997.  Operating  income improved by $7.9 million due to an increase in revenues
as  a result of higher sales volume, and an increase in gross margin as a result
of  favorable  merchandise  sourcing  partially  offset  by  higher  catalog and
operating  expenses.

     INTEREST  EXPENSE:

     Interest  expense,  net,  in  the  twenty-six  weeks  ended  August 1, 1998
increased  to  $15.1 million compared to $13.7 million for the comparable period
in  fiscal 1997. Excluding interest income of $1.0 million related to a purchase
price  adjustment associated with the Chadwick's Acquisition last year, interest
expense  increased  by  $0.4  million  which  was  due  to  both  higher average
outstanding  debt  balances partially offset by slightly lower interest rates on
the term loans of the 1997 Bank Credit Facility and the term loan of the Amended
1997  Bank  Credit  Facility.

     INCOME  BEFORE  INCOME  TAXES  AND  EXTRAORDINARY  CHARGE:

     Income  before  income  taxes  and  extraordinary charge increased to $39.5
million  in the twenty-six weeks ended August 1, 1998 from $33.0 million for the
same  period  of fiscal 1997. The improvement in income is due to an increase in
revenues  as a result of higher sales volume, and an increase in gross margin as
a  result  of favorable merchandise sourcing partially offset by higher catalog,
operating  and  interest  expenses.

     INCOME  TAXES:

     The  provision for income taxes is based on current estimates by management
of  the  annual  effective  tax  rate.  The effective tax rate was 38.5% for the
twenty-six weeks ended August 1, 1998 compared to 38.6% for the twenty-six weeks
ended  August  2,  1997.

     NET  INCOME:

     Net  income increased to $24.3 million ($1.31 per share on a diluted basis)
for  the  twenty-six  weeks  ended  August 1, 1998 from $16.1 million ($0.80 per
share  on  a  diluted basis) for the comparable period in fiscal 1997 (excluding
the  extraordinary  charge  of  $4.1  million for the write-off of debt issuance
costs,  the net income for the twenty-six weeks in fiscal 1997 was $20.2 million
or  $1.00  per  share on a diluted basis).  The increase was primarily due to an
increase  in  revenues  as  a  result of higher sales volume, and an increase in
gross  margin  as a result of favorable merchandise sourcing partially offset by
higher  catalog,  operating  and  interest  expenses.

POSTAL  RATE  INCREASE:

     The  United  States  Postal  Service  announced  a  postal  rate  increase
commencing  on  January  10,  1999.  Brylane expects the magnitude of the postal
increase  on  catalog  postage  and  merchandise  postage  to  be  3.0% and 9.0%
respectively.  The  Company estimates the annual effect on net income to be $3.0
million,  after  tax,  or  approximately  $0.15  per  share  on a diluted basis.
Currently,  the  Company is examining ways to mitigate the costs associated with
the  postal  increase  through either price increases and\or reductions in other
costs.

LIQUIDITY  AND  CAPITAL  RESOURCES:

     The  Company  has  historically  met its working capital needs, principally
building  inventory  to  meet  increased  sales,  and  its  capital  expenditure
requirements  primarily  through funds generated from operations.  The Company's
liquidity requirements have also included servicing the debt incurred to finance
various  acquisitions  and  includes  servicing  debt  incurred  to  finance the
repurchase  of  common  stock  in  the  third  quarter  of  fiscal  1997.

13
<PAGE>

<PAGE>
     Operating  activities  resulted  in  cash  used  of  $25.1  million for the
twenty-six weeks ended August 1, 1998 compared to cash provided of $30.7 million
for  the  same period in fiscal 1997.  Cash used by operations was primarily due
to  higher  deferred  receivables  due  to the increased use of deferred billing
options  in  this season's mailings over the prior year.  Also, cash was used to
increase  inventory  levels  due  to earlier purchasing of Fall/Winter inventory
targeted  to  improve  the  in-stock position of the Company's catalogs, to fund
future  catalogs'  paper and production costs and to reduce accounts payable due
to  higher  direct  offshore  purchases.

     Investing  activities  resulted  in  net  cash used of $10.0 million in the
twenty-six  weeks ended August 1, 1998 compared to a net source of cash of $21.5
million  in  the same period in fiscal 1997.  The Company's capital expenditures
for  the  remainder  of  fiscal  1998 are estimated to be $5.8 million.  Brylane
plans to fund its capital expenditures for fiscal 1998 using cash generated from
operations.

     Financing activities for the twenty-six weeks ended August 1, 1998 resulted
in  net  cash provided of $30.1 million compared with a net use of cash of $55.5
million  in  the  prior  year.  The  Company  received  proceeds of $9.1 million
related  to  the  exercise of stock options and $1.0 million from the payment of
management  notes  related  to stock subscriptions in the twenty-six weeks ended
August  1,  1998.  As  a  result  of  stock option exercises, a $9.2 million tax
benefit  was  recorded  as additional paid in capital.  The Company has made two
scheduled  payments totaling $5.0 million on the Term Loan and net borrowings of
$25.0  million  on  the  revolver for the twenty-six weeks ended August 1, 1998.
The  Revolving  Credit  Facility  can  be  used  for general corporate purposes,
including  working  capital needs, letters of credit and permitted acquisitions.
As of August 1, 1998, Brylane had $244.0 million in borrowings under the Amended
1997 Bank Credit Facility and, after giving effect to the issuance of letters of
credit  in  the  amount  of $47.9 million which the Company intends to pay using
funds  generated  from  operations,  had additional capacity under the Revolving
Credit  Facility  of  approximately  $78.1  million.

     The  Company  intends  to  redeem  all  of  its  $125  million  10%  Senior
Subordinated  Notes  due  2003  at  the  stated call price of 105%, plus accrued
interest,  on September 21, 1998.  In connection with the redemption the Company
has  received  a commitment to amend and restate its existing credit facility to
$500  million,  in  order  to,  among  other  things,  permit  the redemption by
increasing  the existing term loan for the Senior Subordinated Notes and provide
funds  for  general corporate purposes.  The redemption is expected to result in
an  after  tax  annual  benefit  of approximately $2.5 million, or approximately
$0.13  per share on a diluted basis in reduced interest costs.  The Company will
incur  an  extraordinary  charge  pertaining  to  the  refinancing of the Senior
Subordinated  Notes and from amending and restating the Amended 1997 Bank Credit
Facility  of  approximately $6.7 million, net of tax, or approximately $0.36 per
share on a diluted basis.

     On  August  31,  1998,  the  Company  announced that its Board of Directors
(including  its  independent  directors)  authorized the purchase of up to $40.0
million  of  its Common Stock.  The repurchase program authorizes management, at
its  discretion, to make purchases in the open market or in privately negotiated
block  transactions.

     While  no  assurances  can  be  given  in this regard, based on current and
projected  operating  results,  Brylane  believes that cash flow from operations
will  provide adequate funds for ongoing operations, funding of the purchases of
common stock for treasury, debt service on its indebtedness (including scheduled
prepayments under the Bank Credit Facility, as it will be amended and restated),
and  planned  capital  expenditures for the foreseeable future. In addition, the
Company  will  have  availability under the Revolving Credit Facility to finance
capital  needs.

14
<PAGE>

<PAGE>
COMPUTERIZED  OPERATIONS  AND  THE  YEAR  2000:

     The  year  2000  issue  ("Y2K")  is the result of computer programs using a
two-digit  format,  as  opposed  to  four  digits,  to  indicate the year.  Such
computer  systems  will be unable to interpret dates beyond the year 1999, which
could  cause  a  system  failure  or  produce  erroneous  results,  leading  to
disruptions  in  operations.  In  1996,  the Company developed a Year 2000 audit
compliance  and certification program.  The Company identified three major areas
that  are  critical  for  successful  Y2K  compliance:  (1)  financial  and
informational  system  applications,  (2)  telemarketing  and  distribution
applications  and  (3)  third-party  relationships.

     In  the  financial  and  information systems area, a number of applications
have  been  identified as not being compliant and by the end of this fiscal year
will  have  been  corrected  utilizing  internal resources with some third-party
consulting.  Final  work  is  also  being  completed  with its telemarketing and
distribution  applications.  Brylane  is  not  presently aware of any Y2K issues
with  any  of  its  third  party  providers  whose  services are critical to the
Company.

     The  estimated  and actual costs associated with this effort have not been,
and  are  not  expected to be, material to operations.  Brylane also anticipates
simulating a Y2K compliance test on a separate disaster recovery computer system
by  late  fiscal  1998.  Brylane  has  and  will continue to monitor all aspects
pertaining  to  Year  2000  compliance.

15
<PAGE>
<PAGE>
PART  II  -  OTHER  INFORMATION
- -------------------------------

ITEM  6  -  Exhibits  and  Reports  on  Form  8-K
- -------------------------------------------------

     (a)  Exhibits.

          11     Statement  Re  Computation  of  Per  Share  Earnings

          27.1   Financial  Data  Schedule

     (b)  Reports  on  Form  8-K.

          None





























16
<PAGE>
<PAGE>













SIGNATURE

Pursuant  to  the  requirements  of  the  Securities  Exchange  Act of 1934, the
Registrant  has  duly  caused  this  report  to  be  signed on its behalf by the
undersigned  thereunto  duly  authorized.



Dated:  September  8,  1998   BRYLANE  INC.




                              By:    /s/  Robert  A.  Pulciani
                                     -------------------------
                                     Robert  A.  Pulciani
                              Executive  Vice  President,  Chief  Financial
                              Officer  and  Secretary  and  Treasurer  of
                              Brylane  Inc.

                              (On  behalf  of  the  Registrant  and  as  the
                              principal  financial  and  accounting  officer
                              of  the  Registrant)



                               





17
  

Exhibit  11.  Statement  Re  Computation  of  Per  Share  Earnings

<TABLE>

<CAPTION>


BRYLANE  INC.
COMPUTATION  OF  PER  SHARE  EARNINGS
(Unaudited)



<S>                                                      <C>                    <C>                   <C>
                                                         Thirteen Weeks Ended   Thirteen Weeks Ended  Twenty-six Weeks Ended
                                                         ---------------------  --------------------- ----------------------
                                                         August 1, 1998         August 2, 1997        August 1, 1998
                                                         ---------------------  --------------------- ----------------------
Computation of Basic Earnings Per Share
- -------------------------------------------------------                                                               
Net income. . . . . . . . . . . . . . . . . . . . . . .  $              11,963  $             10,648  $               24,281

Weighted average number of basic shares outstanding . .             18,447,040            19,471,445              18,165,966

Basic earnings per share. . . . . . . . . . . . . . . .  $                0.65  $               0.55  $                 1.34

Computation of Diluted Earnings Per Share
- -------------------------------------------------------                                                               
Net income. . . . . . . . . . . . . . . . . . . . . . .  $              11,963  $             10,648  $               24,281
Add:  Interest on convertible debt, net of income taxes                     --                   188                      --
                                                         ---------------------  --------------------  ----------------------
Adjusted net income . . . . . . . . . . . . . . . . . .                 11,963                10,836                  24,281

Weighted average number of basic shares outstanding . .             18,447,040            19,471,445              18,165,966

     Add:
     Issuance of shares upon conversion
          of convertible redeemable preferred stock . .                 30,110                75,000                  49,305
     Shares purchased under the treasury
          stock method. . . . . . . . . . . . . . . . .                181,073                34,900                 280,076
     Issuance of shares upon the conversion
          of the convertible note . . . . . . . . . . .                     --               727,273                  73,161
                                                         ---------------------  --------------------  ----------------------

Total weighted average number of dilutive shares. . . .             18,658,223            20,618,618              18,568,508

Diluted earnings per share. . . . . . . . . . . . . . .  $                0.64  $               0.53  $                 1.31





<S>                                                      <C>
														 Twenty-six Weeks Ended
														 ----------------------
                                                         August 2, 1997
                                                         ----------------------
Computation of Basic Earnings Per Share
- -------------------------------------------------------                 
Net income. . . . . . . . . . . . . . . . . . . . . . .  $               16,124

Weighted average number of basic shares outstanding . .              19,471,445

Basic earnings per share. . . . . . . . . . . . . . . .  $                 0.83

Computation of Diluted Earnings Per Share
- -------------------------------------------------------                 
Net income. . . . . . . . . . . . . . . . . . . . . . .  $               16,124
Add:  Interest on convertible debt, net of income taxes                     375
                                                         ----------------------
Adjusted net income . . . . . . . . . . . . . . . . . .                  16,499

Weighted average number of basic shares outstanding . .              19,471,445

     Add:
     Issuance of shares upon conversion
          of convertible redeemable preferred stock . .                  75,000
     Shares purchased under the treasury
          stock method. . . . . . . . . . . . . . . . .                 306,618
     Issuance of shares upon the conversion
          of the convertible note . . . . . . . . . . .                 727,273
                                                         ----------------------

Total weighted average number of dilutive shares. . . .              20,580,336

Diluted earnings per share. . . . . . . . . . . . . . .  $                 0.80


</TABLE>



<TABLE> <S> <C>

<ARTICLE> 5
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          JAN-30-1999
<PERIOD-START>                             MAY-03-1998
<PERIOD-END>                               AUG-01-1998
<CASH>                                               0
<SECURITIES>                                         0
<RECEIVABLES>                                    24723
<ALLOWANCES>                                      1155
<INVENTORY>                                     253001
<CURRENT-ASSETS>                                341573
<PP&E>                                          105976
<DEPRECIATION>                                   25730
<TOTAL-ASSETS>                                  759736
<CURRENT-LIABILITIES>                           239339
<BONDS>                                         299507
                                0
                                          0
<COMMON>                                           210
<OTHER-SE>                                      210106
<TOTAL-LIABILITY-AND-EQUITY>                    759736
<SALES>                                         300532
<TOTAL-REVENUES>                                300532
<CGS>                                           152522
<TOTAL-COSTS>                                   152522
<OTHER-EXPENSES>                                118400
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                7332
<INCOME-PRETAX>                                  19453
<INCOME-TAX>                                      7490
<INCOME-CONTINUING>                              11963
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                     11963
<EPS-PRIMARY>                                      .65
<EPS-DILUTED>                                      .64
        


</TABLE>


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