ADVANCED MEDIA INC
10-Q, 1996-05-13
COMPUTER COMMUNICATIONS EQUIPMENT
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<PAGE>   1
                       SECURITIES AND EXCHANGE COMMISSION

                             WASHINGTON, D.C. 20549

                                   FORM 10-Q

              QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF

                      THE SECURITIES EXCHANGE ACT OF 1934

FOR THE QUARTERLY PERIOD ENDED MARCH 31, 1996

COMMISSION FILE NUMBER  0-25112

                              ADVANCED MEDIA, INC
             (Exact name of registrant as specified in its charter)

              DELAWARE                                   11-2899603
             (State or other jurisdiction of             (I.R.S. employer
             incorporation or organization)              identification no.)

              80 ORVILLE DRIVE
              BOHEMIA, NEW YORK                          11716
             (Address of Principal Executive Offices)    (Zip Code)

             (516) 244-1616
             (Registrant's telephone number, including area code)

Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. YES  X    NO
                                       ---      ---
There were 62,027,261 shares of registrant's common stock outstanding as of
April 30, 1996.


<PAGE>   2
                              ADVANCED MEDIA INC.
                                     INDEX
<TABLE>
<CAPTION>

PART I - FINANCIAL INFORMATION                                              Page
                                                                            ----

<S>                                                                     <C>

Balance Sheets                                                                 3

Statements of Operations                                                       4

Statements of Changes in Stockholders' Equity (Deficit)                        5

Statements of Cash Flows
                                                                               6

Notes to Financial Statements                                                7-8

Management's Discussion and Analysis of

Financial Condition and Results of Operations                               9-10


PART  II - OTHER INFORMATION

Item 1 - Legal Proceedings                                                    11

Item 2 - Changes in Securities                                                11

Item 3 - Defaults Upon Senior Securities                                      11

Item 4 - Submission of Matters to a Vote of Security Holders                  11

Item 5 - Other Information                                                    11

Item 6 - Exhibits and Reports on Form 8-K                                     11


Signatures                                                                    12
</TABLE>

                                       2

<PAGE>   3
                              ADVANCED MEDIA, INC.
                                 BALANCE SHEETS
                                  (Unaudited)

<TABLE>
<CAPTION>


                                                               March 31,       December 31,
                                                                 1996              1995
                                                                 ----              ----
                                       ASSETS
<S>                                                          <C>              <C>
Current assets:
  Cash and cash equivalents                                  $    4,613        $  151,463  
  Accounts receivable, net of allowance for
      doubtful accounts of  $15,218, respectively               247,835           307,535
   Note receivable from stockholder                             100,000           100,000
   Inventories, net                                             148,044           169,002
Prepaid expenses and other current assets                        13,354            15,155
                                                             ----------       -----------
  Total current assets                                          513,846           743,155

Fixed assets, net                                               264,780           283,170
Intangible assets, net                                        1,653,685         1,709,859
Other assets                                                     22,272            27,834
                                                             ----------
  Total assets                                               $2,454,583        $2,764,018
                                                             ----------       -----------
LIABILITIES AND STOCKHOLDERS' EQUITY (DEFICIT)

Current liabilities:
   Accounts payable                                          $  385,749        $  334,345
   Accrued expenses and other liabilities                       211,986           185,816
   Payable to related parties                                    63,830            41,381
   Due to broker                                                100,000           100,000
   Current portion of long-term debt                              8,031             9,499
                                                              ----------      -----------
    Total current liabilities                                   769,596           671,041

Loan payable - stockholder                                    1,047,550         1,007,550
Long-term debt                  -                                     -           950,500
Payable to related parties, long term                           212,808           153,608
                                                             ----------       -----------
   Total liabilities                                          2,029,954         2,782,699
                                                             ----------       -----------
Stockholders' equity (deficit):
   Preferred stock, par value $.0001 per share,
     Shares authorized: 10,000,000, none issued and
     outstanding
Common stock, par value $.0001 per share,
  Shares authorized: 100,000,000,
  Shares issued and outstanding:
  1996  -  61,826,011
  1995  -  55,319,810                                             6,182             5,532
Additional paid-in capital                                    7,492,947         6,179,372
Accumulated deficit                                          (6,975,932)       (6,093,555)
Less deferred compensation                                      (98,568)         (110,030)
                                                             ----------       -----------
  Total stockholders' equity (deficit)                          424,629           (18,681)
                                                             ----------       -----------
Commitments and contingencies

  Total liabilities and stockholders' equity (deficit)       $2,454,583        $2,764,018
                                                             ==========       ===========
</TABLE>



   The accompanying notes are an integral part of these financial statements.

                                       3


<PAGE>   4
                              ADVANCED MEDIA, INC.
                            STATEMENTS OF OPERATIONS
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                 Three months ended
                                                     March 31,
                                              ----------------------
                                              1996              1995
                                              ----              ----

<S>                                       <C>                <C>

Net revenues                                $740,962          $794,313

Cost of sales                                595,227           449,575
                                          ----------         ---------
Gross profit                                 145,735           344,738
                                          ----------        ----------
Expenses:
Development                                   11,416            92,149
Selling and marketing                        132,662           256,707
General and administrative                   440,323           466,281
Amortization of intangible assets             56,174            72,195
Debt conversion expense                      309,375                 -
                                          ----------        ----------
Total expenses                               949,950           887,332
                                          ----------        ----------
Loss from operations                        (804,215)         (542,594)

Interest expense                             (78,162)          (24,628)
                                          ----------        ----------
Net loss                                   $(882,377)        $(567,222)
                                          ----------        ----------
Net loss per share                             $(.02)            $(.01)
                                          ----------        ----------
Weighted average number of
common shares outstanding                 55,512,522        48,795,908
                                          ==========        ==========
</TABLE>

   The accompanying notes are an integral part of these financial statements.
 
                                      4
<PAGE>   5
                              ADVANCED MEDIA, INC.
            STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY (DEFICIT)
                                  (Unaudited)

<TABLE>
<CAPTION>
                                                   Common Stock                    Additional                          Deferred
                                                    .0001 par                        Paid-in          Accumulated       Compen-
                                           Shares             Amount                 Capital           Deficit          sation
                                       ----------------------------------------------------------------------------------------
<S>                                    <C>               <C>                       <C>             <C>              <C>
BALANCE AT DECEMBER 31, 1994           48,531,144        $     4,853               $ 4,805,621     $(1,846,669)     $  (188,324)

Sales to outside investors             10,180,824              1,018                 1,717,034              --               --
Sales to 401k Plan                          6,391                  1                     3,175              --               --
Contribution by officer:
  Common stock                         (2,000,000)              (200)                      200              --               --
Issuance of common stock for:
  Services                                 20,000                  2                    10,935              --               --
  Commissions on
  note agreement                          800,000                 80                   296,795              --               --
  Acquisition revaluations              1,031,451                103                      (103)             --               --
Issuance of options as commission
  on note agreement                            --                 --                    73,875              --               --
Amortization of deferred
  compensation                                 --                 --                        --              --           68,559
Change in valuation allowance                  --                 --                        --              --               --
Cancellation of shares due to:
     Employment termination            (2,250,000)              (225)                   (9,510)             --            9,735
     Agreement termination             (1,000,000)              (100)                 (718,650)             --               --
Net loss                                       --                 --                        --      (4,246,886)              --
                                       ----------------------------------------------------------------------------------------
BALANCE AT DECEMBER 31, 1995           55,319,810              5,532                 6,179,372      (6,093,555)        (110,030)

Sales to outside investors                142,500                 14                    30,736              --               --
Sales to 401k Plan                          1,201                 --                       353              --               --
Additional stock issuance                 543,750                 54                       (54)             --               --
Amortization of deferred                                                                                    --
  compensation                                 --                 --                        --              --           10,314
Cancellation of shares due to:                                                                              --
     Employment termination              (281,250)               (28)                   (1,120)             --            1,148
Debt conversion                         6,100,000                610                 1,283,660              --               --
Net loss                                       --                 --                        --        (882,377)              --
                                       ----------------------------------------------------------------------------------------
BALANCE AT MARCH 31, 1996              61,826,011        $     6,182               $ 7,492,947     $(6,975,932)     $   (98,568)
                                       ----------------------------------------------------------------------------------------


                                                            Total
                                        Valuation           Dollar
                                        Allowance          Amounts
                                      ------------------------------
BALANCE AT DECEMBER 31, 1994          $  (951,563)       $ 1,823,918

Sales to outside investors                     --          1,718,052
Sales to 401k Plan                             --              3,176
Contribution by officer:
Common stock                                   --                 --
Issuance of common stock for:
  Services                                     --             10,937
  Commissions on
  note agreement                               --            296,875
  Acquisition revaluations                     --                 --
Issuance of options as commission
  on note agreement                            --             73,875
Amortization of deferred
  compensation                                 --             68,559
Change in valuation allowance             951,563            951,563
Cancellation of shares due to:
     Employment termination                    --                 --
     Agreement termination                     --           (718,750)
Net loss                                       --         (4,246,886)
                                          --------------------------
BALANCE AT DECEMBER 31, 1995                   --            (18,681)

Sales to outside investors                     --             30,750
Sales to 401k Plan                             --                353
Additional stock issuance                      --                 --
Amortization of deferred
  compensation                                 --             10,314
Cancellation of shares due to:
     Employment termination                    --                 --
Debt conversion                                --          1,284,270
Net loss                                       --           (882,377)
                                       -----------------------------
BALANCE AT MARCH 31, 1996              $       --        $   424,629
                                       -----------------------------
</TABLE>

The accompanying notes are an integral part of these financial statements.

                                       5

<PAGE>   6
                              ADVANCED MEDIA, INC.
                            STATEMENTS OF CASH FLOWS
                                  (Unaudited)
<TABLE>
<CAPTION>

                                                                  Three months ended
                                                                      March 31,
                                                                   ---------------------
                                                                   1996             1995
                                                                   ----             ----
<S>                                                    <C>                      <C>
Cash flows from operating activities:
Net loss                                               $(882,377)               $ (567,222)
Adjustments to reconcile net loss to net
cash provided by (used for) operating activities:
  Debt conversion expense                                309,375                         -
  Depreciation and amortization                           55,018                    16,551
  Amortization of intangibles                             56,174                    72,195
  Amortization of deferred compensation                   10,314                    18,219
  Interest on loan payable - officer                      21,700                    21,816
  Interest on notes payable                                    -                     1,814
  Issuance of common stock for services                        -                     4,063
  Options issuable to officer as compensation             37,500                         -
Changes in operating assets and liabilities:
Accounts receivable, net                                  59,700                   (46,217)
Receivable from stockholder                                    -                    (2,196)
Inventories                                               20,958                    (9,524)
Prepaid expenses and other current assets                  1,801                    19,807
Accounts payable                                          51,404                   166,428
Accrued expenses and other liabilities                    26,170                   (87,201)
Payable to related parties                                22,449                    11,816
                                                        --------                 ---------
  Net cash used for operating activities                (209,814)                 (379,651)
                                                        --------                 ---------

Cash flows from investing activities:

Additions to fixed assets                               (12,233)                   (24,924)
Increase (decrease) in security deposits                  5,562                    (10,000)
                                                       --------                  ---------
  Net cash used for investing activities                 (6,671)                   (34,924)
                                                       --------                  ---------
Cash flows from financing activities:
Sale of common stock                                     31,103                     73,050
Proceeds from loan payable - officer                     40,000                    148,868
Proceeds from notes payable, net                              -                    198,958
Payments under capital lease obligations                 (1,468)                    (4,113)
                                                       --------                  ---------
  Net cash provided by financing activities              69,635                    416,763
                                                       --------                  ---------

Net increase (decrease) in cash and cash equivalents   (146,850)                     2,188

Cash and cash equivalents:
    Beginning of period                                 151,463                     44,195
                                                       --------                  ---------
    End of period                                      $  4,613                    $46,383
                                                       --------                  ---------
Cash paid during the period for:
    Interest                                           $      -                  $     998
                                                       --------                  ---------
    Taxes                                              $  1,950                  $   2,553
                                                       ========                  =========
</TABLE>

SUPPLEMENTAL SCHEDULE OF NONCASH ACTIVITIES:

The Company exchanged 6,000,000 shares for a $1,000,000 debt on March 31, 1996
(see note 3).

In March 1995, the Company issued 120,000 shares of common stock valued at
$78,750 and 120,000 options to purchase common stock valued at $29,550 in
conjunction with the issuance of notes payable totaling $200,000.

The accompanying notes are an integral part of these financial statements.

                                       6

<PAGE>   7
                              ADVANCED MEDIA, INC.
                         NOTES TO FINANCIAL STATEMENTS

1 - BASIS OF PRESENTATION

The unaudited interim financial statements of Advanced Media, Inc. (the
"Company") for the three months ended March 31, 1996 and 1995 have been prepared
by management and include all adjustments, consisting only of normal recurring
adjustments, necessary to present fairly the unaudited interim periods. The
results of operations for the three months ended March 31, 1996 are not
necessarily indicative of the results to be expected for the full year. These
interim financial statements should be read in conjunction with the financial
statements and related notes contained in the Company's annual report on Form
10-K for the year ended December 31, 1995.

2 - LIQUIDITY

The Company incurred a net loss of $882,377 for the three months ended March 31,
1996 and cumulative net losses of $6,975,932 through March 31, 1996. As of March
31, 1996 the Company had a working capital deficit of $255,750 as compared to
working capital of $72,114 at December 31, 1995.

The Company's plan for improving liquidity includes both growth in its core
interactive multimedia application systems business as well as strategic
acquisitions of profitable businesses. Subject to financing, the Company has
multiple potential acquisitions under consideration and in various stages of
discussion. Although management believes, based on the development of the
Company's business and its preliminary discussions with various potential
investors and other sources of financing, that it will be able to raise
additional capital sufficient to meet its working capital needs over the next
twelve months, no assurance can be given that it will be successful in this
respect. Additionally, the Company's chief executive officer and largest
stockholder has indicated his intent to provide certain additional funding to
the Company, if necessary; however, there is no legal obligation on the part of
the Company's chief executive officer to so provide funding. The Company
currently has no line of credit or other access to debt financing from any
financial institution. Furthermore, the Company's assets are pledged as part of
the value guaranty described in Note 3 below.

3 - DEBT AND EQUITY TRANSACTIONS

In March 1996, the Company reached agreement with Suan Investments Corp. and an
assignee thereof to convert their $1,000,000 principal amount of notes into
6,000,000 shares of common stock of the Company, at a conversion price of $.1667
per share. The agreement provides the noteholders a guaranteed value of $.33 per
share, twice the conversion price, on certain valuation dates, as defined. To
secure the Company's value guaranty obligation, the Company has left in place
the security agreements relating to the original Note Purchase Agreements,
pursuant to which substantially all of the Company's assets serve as collateral
for these obligations.

Originally, Suan Investments Corp. had agreed to convert their note at a
conversion price of $.20 per share. As an inducement to convert at the March
31,1996 date, the Company agreed to the new conversion price of $.1667 per
share. An additional 100,000 shares were added as a further inducement. In
accordance with Financial Accounting Standards No. 84, the Company recorded the
additional shares converted, 1,100,000, at the fair market value of the
Company's common stock at the date of conversion as debt conversion expense,
$309,375.

As a condition of certain agreements entered into by the Company in 1995
pursuant to which 7,250,000 shares of restricted common stock were exchanged for
$1,450,000 in gross proceeds, the Company was required to issue 543,750 shares
of restricted common stock. According to the agreements, if as of January 1,
1996 the Company did not have an effective registration statement covering those
shares, then the Company would be required to make monthly payments to each
purchaser equal to 2.5% of the purchase price, valued at $.20 per share, until
such registration is declared effective. The Company has paid this obligation by
issuing these additional shares of common stock.

                                       7

<PAGE>   8
                              ADVANCED MEDIA, INC.
                         NOTES TO FINANCIAL STATEMENTS

4 - RELATED PARTY TRANSACTIONS

Expenses for the three months ended March 31, 1996 include certain amounts
payable to the Company's chief executive officer, $37,500 representing
compensation payable, and $21,700 representing interest on the loan from
officer. The Company incurred consulting expenses of $19,103 to a stockholder.

During the three months ended March 31, 1995, interest expense of $21,816 was
contributed by the chief executive officer on his loan, and the Company incurred
rental charges of $9,600 to a stockholder.

5 - INCOME TAXES

At March 31, 1996 the Company has net operating loss carryforwards for tax
purposes of approximately $5,000,000, which expire through 2011. Deferred tax
assets are comprised of the following:

<TABLE>
<CAPTION>
                                                     March 31,                  December 31,
                                                       1996                         1995
                                                     ---------                  ------------   
<S>                                                  <C>                       <C>
Gross deferred tax assets                            $1,855,893                $ 1,576,855
Valuation allowance                                  (1,855,893)                (1,576,855)
                                                     ----------                ----------- 
Net deferred tax asset                               $       --                $        --
                                                     ----------                ----------- 
</TABLE>


The gross deferred tax assets arise primarily from net operating loss
carryforwards and differences in the valuation of receivables, inventory,
accruals and deferred compensation. The Company did not record a net tax benefit
from its gross deferred tax assets because a valuation allowance of an equal
amount was provided.

The Company had a significant change in its ownership during the nine months
ended December 31, 1993, which will result in a statutory annual limitation on
utilization of the loss carryforwards. Any significant future changes in
ownership could require further limitations of the loss carryforwards.

6 - JOINT VENTURE AGREEMENT

On May 2, 1996 the Company entered into a joint venture agreement with a
privately held corporation located in Ohio who specializes in the design and
development of interactive kiosks. The purpose of the joint venture is to
develop and service a kiosk project for a mutual customer. The parties have
agreed to share profits and losses equally.

7 - CONTINGENCIES

Legal Proceedings

On September 29, 1995, a former employee and owner of a business acquired by the
Company, Decision Vision, Inc., initiated a lawsuit seeking damages of
$2,850,000 from the Company, and certain present and former officers. The
lawsuit is for claims arising from the employee's alleged termination, and
alleged misrepresentations made in connection with the Company's acquisition and
plan of reorganization for Decision Vision, Inc. The Company had previously
filed an action against the plaintiff in the aforementioned matter, which is
pending in the Supreme Court of the State of New York, seeking $53,000 in
damages for alleged breaches arising from the same acquisition and plan of
reorganization. Management believes the former employee's case is a reaction to
this case and is without merit. The Company plans to vigorously contest the
action. The Company has not set aside any reserves for this matter as management
believes that it is not probable that the Company will suffer any material loss
as a result.


                                       8
<PAGE>   9
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS

The following discussion and analysis should be read in conjunction with the
financial statements and notes thereto appearing elsewhere in this Form 10-Q.

RESULTS OF OPERATIONS

THREE MONTHS ENDED MARCH 31, 1996 AND 1995

Revenue for the three months ended March 31, 1996 decreased $53,351, or 6.7%,
and gross profit declined by $199,003, or 57.7%, as compared to the three months
ended March 31, 1995. The decline in revenue and gross profit resulted from the
Company's shift in emphasis from the hardware and software resale business to
interactive kiosks and solution based sales products. The latter business is
more labor intensive and the Company has not yet been able to price its products
competitively due to the low product volumes associated with existing orders.
There is also a higher labor cost associated with kiosk design. Management
believes the costs incurred, and which are reflected in the reduced margins, are
indicative of the efforts to design and develop high quality interactive
applications which are expected to provide increases in future sales and
marketing activities. Management has geared its sales efforts at larger volume
orders which are expected to have a positive impact on the Company's gross
profit. Additionally, proprietary software sales declined $100,616 on a
comparative period basis primarily because the Company has not had the ability
to allocate resources to selling it's proprietary software products. Margins on
proprietary software were approximately 35%.

Expenses for the three months ended March 31, 1996 increased $62,618, or 7%.
Development expense decreased $80,733, or 87.6%, due to the Company focusing
more on revenue producing activities, trying to bring to market development
activities incurred over the past years of operations. Selling and marketing
expense decreased $124,045, or 48.3%, reflecting a reduction in the Company's
salesforce. General and administrative expenses decreased $25,958, or 5.5%,
which reflects savings related to both a reduction in travel related
expenditures, and rental costs since the San Diego office was open during the
1995 quarter. The decrease of $16,021, or 22.2%, in amortization of intangible
assets is related to the reduction in goodwill recorded by the Company in the
fourth quarter of 1995 and reflected as an impairment loss. The debt conversion
expense of $309,375 was related to the costs associated with inducing Suan
Investments Corporation to retire their outstanding debt in the first quarter of
1996 in exchange for the Company's equity securities and is more fully described
in Note 3 to the accompanying unaudited financial statements.

The increase in interest expense of $53,534 was primarily due to the Suan
Investments Note which was converted to equity at March 31, 1996.

LIQUIDITY AND CAPITAL RESOURCES

The Company incurred a net loss of $882,377 for the three months ended March 31,
1996 and cumulative net losses of $6,975,932 through March 31, 1996. As of March
31, 1996 the Company had a working capital deficit of $255,750 as compared to
working capital of $72,114 at December 31, 1995. The decrease in working capital
is primarily attributable to the provision of $69,635 from financing activities
less the use of $209,814 for operating activities. Financing activities included
private sales of the Company's common stock for $31,103, and $40,000 in
additional loans from the Company's chief executive officer.

                                       9

<PAGE>   10
ITEM 2. MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS (CONTINUED)

LIQUIDITY AND CAPITAL RESOURCES (CONT.)

The Company's plan for improving liquidity includes both growth in its core
interactive multimedia application systems business as well as strategic
acquisitions of profitable businesses. Subject to financing, the Company has
multiple potential acquisitions under consideration and in various stages of
discussion. Although management believes, based on the development of the
Company's business and its preliminary discussions with various potential
investors and other sources of financing, that it will be able to raise
additional capital sufficient to meet its working capital needs over the next
twelve months, no assurance can be given that it will be successful in this
respect. Additionally, the Company's chief executive officer and largest
stockholder has indicated his intent to provide certain additional funding to
the Company, if necessary; however, there is no legal obligation on the part of
the Company's chief executive officer to so provide funding. The Company
currently has no line of credit or other access to debt financing from any
financial institution. Furthermore, the Company's assets are pledged as part of
the value guaranty described in Note 3 in the accompanying unaudited financial
statements.



                                       10

<PAGE>   11
                          PART II.  OTHER INFORMATION

Item 1. Legal Proceedings

        Not applicable

Item 2. Changes in Securities

        Not applicable

Item 3. Defaults Upon Senior Securities

        Not applicable

Item 4. Submission of Matters to a Vote of Security Holders

        Not applicable

Item 5. Other Information

        Not applicable

Item 6. Exhibits and Reports on Form 8-K

(a)     Exhibits:

        10.25  Joint Venture Agreement between Advanced Media, Inc. and
        Performance Concepts, Inc.

(b)     Reports on Form 8-K:

        There were no reports on Form 8-K filed during the quarter ended March
        31, 1996.

                                       11

<PAGE>   12
                                   SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned, thereunto duly authorized.

                              ADVANCED MEDIA, INC.

Date:   5/13/96               By  /s/ Hans Kaemmlein
        ----------                ---------------------------------------------
                                  Hans Kaemmlein, Chairman of the Board,
                                  President and Chief Executive Officer

Date:   5/13/96               By  /s/ Alan W. Schoenbart                       
        ----------                ---------------------------------------------
                                  Alan W. Schoenbart,                          
                                  Chief Financial Officer


                                       12
<PAGE>   13



                 EXHIBIT INDEX


Exhibit No.                       Description
- - ----------                        -----------

  10.25               Joint Venture Agreement between Advanced Media, Inc.
                      and Performance Concepts, Inc.


  27                  Financial Data Schedule

<PAGE>   1
                            JOINT VENTURE AGREEMENT

This agreement, made an entered into as of the second day of May, 1996, by and
among:

ADVANCED MEDIA, INC., a New York corporation with principal offices situated as
80 Orville Drive, Bohemia, New York 11716 (hereinafter referred to as "AMI");

PERFORMANCE CONCEPTS, INC., an Ohio corporation with principal offices situated
at 7855 Division Drive, Mentor, Ohio 44060 (hereinafter referred to as "PCI").

The foregoing may be referred to hereinafter both individually as the "VENTURER"
and collectively as the "VENTURERS."

                                  WITNESSETH:

WHEREAS, AMI and PCI desire to form a joint-venture (hereinafter referred to as
the "Venture") for the term and upon the conditions set forth hereinafter;

NOW, THEREFORE, for and in consideration of the terms, conditions and covenants
stated herein, and other good and valuable consideration, the receipt and
sufficiency of which is hereby stated, AMI and PCI agree to the following:

                                   ARTICLE I:
                                BASIC STRUCTURE

1.1.     FORM. AMI and PCI hereby form the Venture and agree to be governed by
         the Laws of the State of New York.

1.2.     NAME. The business of the Venture shall be conducted under the name of
         AMI/PCI Joint-Venture.

1.3.     PLACE OF BUSINESS. The principal offices and places of business of the
         Venture shall be jointly located at 80 Orville Drive, Bohemia, New York
         and 7855 Division Drive, Mentor, Ohio, or such other place as the
         VENTURERS may from time to time designate.

1.4.     TERM: The Venture shall commence on April 11, 1996 and shall continue
         until terminated by mutual consent of the parties or should the parties
         successfully complete a merger with each other.

1.5.     PURPOSE: The purpose of the Venture shall be to exploit any opportunity
         which the joint venture partners mutually deem as beneficial to be
         included in the venture. The initial opportunity for which the joint
         venture has been formed is for the purpose of the development and
         service of the VitaPak/BNE kiosk project for General Nutrition Centers
         on behalf of General Nutrition Corporation ("GNC"). To the extent that
         new projects are agreed to be included in the venture, this section
         shall be amended.

                                       13

<PAGE>   2
                                  ARTICLE II:
                             FINANCIAL ARRANGEMENTS

2.1.     INITIAL CONTRIBUTIONS OF THE VENTURERS. No initial capital
         contributions from the VENTURERS shall be required, as GNC will be
         paying each VENTURER separately. 

2.2.     PERCENTAGE SHARE OF PROFITS. The Percentage Share of Profits of each
         VENTURER shall be 50% each.

2.3.     RECEIPTS, EXPENSES, ACCOUNTING. It is expressly understood that all
         receipts and expenses of the Venture including licensing and service
         fees shall be shared equally by the VENTURERS. In the event that a
         VENTURER expends more than its pro rata share of budgeted expenses than
         the other, it shall be entitled to reimbursement from the other
         VENTURER on a monthly basis. The budget is appended in Exhibit B and
         shall be updated on a mutually agreed upon basis, as necessary. Budget
         overruns are the responsibility of the respective parties. Each party
         agrees to account for all receipts received from GNC in connection with
         the Venture. 

2.4.     BUDGET. Attached in Exhibit A are the budget concepts and factors to be
         considered in income and expense resolution. As final numbers for the
         pilot project, roll out and any subsequent projects (see Section 1.5),
         such agreements shall be appended to this agreement as exhibits and
         shall become part of this agreement, as Exhibit B.

                                  ARTICLE III:
                                  DISSOLUTION

3.1      DISSOLUTION. In the event that the Venture shall hereafter be dissolved
         for any reason whatsoever, a full and final reconciliation of income
         and costs shall be made and final reimbursement of one party to the
         other shall be made within 60 days.

                                  ARTICLE IV:
                                 MISCELLANEOUS

4.1      BANKRUPTCY. Any failure by a party to pay, within 30 days, the monthly
         reimbursement (Section 2.3) shall be a lien on the first and any
         subsequent billings from GNC necessary to cover the shortfall and shall
         be the first priority of payout. In the event of bankruptcy by either
         party, and that party's continuing incapability to execute new
         projects, this joint venture agreement will not apply to such new
         projects. Further, amounts due to either party are first preference
         liens, to be satisfied out of revenues from GNC.

                                       14

<PAGE>   3

4.2      DISPUTE RESOLUTION. In the event of any dispute, which the parties
         (Michael Cavotta and Michael Stone, respectively) can not resolve, both
         parties agree to present the facts and circumstances, etc. to a third
         party facilitator, whose resolution shall be binding upon both parties.
         The cost of such dispute resolution facilitator shall be shared
         equally.

4.3      LIABILITY. Potential liability for injuries, infringement (except as
         stated in section 4.4) and any other unforseen liability, shall be a
         cost of the venture. Payroll taxes shall be each separate party's
         responsibility and become charged against future income of the
         offending party should any judgments be levied against the venture.

4.4      TECHNOLOGY. To the extent that either party owns any technology to
         be used in the joint venture, access to it shall be provided to the
         other party at no cost. To the extent that either party is a licensee
         of technology to be used in the joint venture, access to it shall be
         provided to the other party at no cost. The licensee shall indemnify
         the other party against any costs (including legal fees) from the
         licensor and such indemnification shall be a first lien on the next
         revenues until it is paid.


4.5      CONFIDENTIALITY. Neither party may disclose the nature of this
         agreement without notice and mutual consent in writing to such
         disclosure, including wording of press releases, etc. Such consent will
         not be unreasonably withheld.

4.6      CHANGE IN CONTROL/MERGER OR ACQUISITION OF THE JOINT VENTURERS BY OTHER
         THIRD PARTIES. In the event of a change in control (more than 51% of
         such venturer) or sale, merger of a venturer into or by a third party
         Section 4.8 shall not apply and nothing herein shall require consent of
         a venturer for such action by a venturer.

4.7      ENFORCEMENT OF THE JOINT VENTURE CONTRACT WITH CUSTOMERS. Both
         parties agree to enforce all contracts and to the extent that there are
         costs, therefore to share jointly such costs.


4.8      NON-ASSIGNABILITY. Neither VENTURER shall have the right to assign its
         rights or delegate its obligations under the auspices of the Venture to
         any other party without the express prior written consent of the other
         VENTURER. Consent may be withheld in the sole and absolute discretion
         of other VENTURER.


4.9      BINDING EFFECT. The covenants, agreements and conditions contained
         herein shall inure to the benefit of and bind the parties and the
         respective successors, legal representatives, and assigns, as of the
         date first stated above, provided, however, that nothing contained in
         this paragraph (5.4) shall be construed as a consent to an assignment
         of this Join-Venture Agreement or of any interest herein, and provided
         in paragraph 5.3 hereof.

4.10     INSURANCE. Each party shall obtain such insurance coverage as may be
         necessary to cover the activities contemplated under this joint venture
         and provide an insurance agent's opinion or certificate of insurance to
         the other party and name such party as appropriate.

                                       15

<PAGE>   4
IN WITNESS WHEREOF, AMI and PCI have hereunto set their hands and seals or
caused these presents to be signed by their proper corporate officers and caused
their proper corporate seal to be hereto affixed on this, the second day of May,
1996:

ATTEST:                                      ADVANCED MEDIA, INC.

By /s/ Wendy Sayer                           By /s/ Michael Stone
   -------------------------                 -----------------------------------
Witness                                      Executive Vice President

ATTEST:                                      PERFORMANCE CONCEPTS, INC.

By /s/ Kerry Dustin                          By /s/ Michael Cavotta
   -------------------------                    --------------------------------
Witness                                        President

                                       16

<PAGE>   5
                                   EXHIBIT A

                                     Budget

DIRECT HARDWARE COSTS 
         Components including any purchased software shall be at invoice cost.

SOFTWARE DEVELOPMENT COSTS
      Labor - Actual labor rates X 122%.

OUTSIDE PRODUCTION (VIDEO COSTS)
         Shall be at invoice cost.

SYSTEMS INTEGRATION
         Outside vendor @ cost (or if required to do inhouse, labor figured at
         labor rate).

SPECIAL EQUIPMENT
         Charged off to project 100% by mutual agreement.

ENCLOSURE
         Client Cost/Client Selection

TRAVEL & OUT OF POCKET EXPENSES
         $25,000 built into budget for GNC for Phase I. Reimbursable to each
party at actual costs charged to travel budget. After Phase I, travel, etc. will
be charged to GNC through executed change orders. If costs become a problem,
reimbursement will be decided by mutual agreement.

OVERHEAD
         None to be billed to joint venture

BILLING TO GNC
         Monthly by mutual agreement on the invoices. Any shortfall or
delinquency by either party is reimbursement which will be adjusted in the GNC
billings to the appropriate party.

TIME OF EXECUTIVES
         Michael F. Cavotta will serve as project Manager as well as manage his
         team.
         Michael A. Stone will manage his team. 
         Rates will be charged at $50/hour for time directly expended on
         project.
         Time related to sales activity, client management and contract
         negotiations will not be charged.

CASH FLOW
         Shared equally, 50% up front (approx. $320,000), balance (approx.
         $320,000 plus) after delivery for Phase I.

SERVICE
         $200 per unit per month charged to GNC for Phase I, to be shared
         revenue/expense of joint venture partners.

WARRANTY
         90 Days for Phase I, part of joint venture project cost.

APPROVALS
         All outside vendors and agreements therewith require joint written
         approval (over $1,000)

PROPOSAL COSTS
         Proposal-related out of pocket costs shall be charged to the travel
         budget.

AFTER PILOT COSTS
         Travel, follow up to the extent that it can be charged to GNC will be,
         as part of travel budget or change orders. Any other reimbursement
         requires mutual agreement.

                                       17




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<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               MAR-31-1996
<CASH>                                           4,613
<SECURITIES>                                         0
<RECEIVABLES>                                  263,053
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<DEPRECIATION>                               (207,284)
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                                0
                                          0
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<INTEREST-EXPENSE>                              78,162
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