ADVANCED MEDIA INC
S-8, 1996-10-29
COMPUTER COMMUNICATIONS EQUIPMENT
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                                                   Registration No. 33-


                       SECURITIES AND EXCHANGE COMMISSION
                                Washington, D.C.


                                    FORM S-8
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933



                              ADVANCED MEDIA, INC.
             (Exact name of registrant as specified in its charter)

           Delaware                                     11-2899603
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
 incorporation or organization)

       80 Orville Drive, Bohemia, New York                  11716
     (Address of principal executive offices)             (Zip Code)

        ADVANCED MEDIA, INC. 1995 LONG TERM INCENTIVE STOCK OPTION PLAN
                            (Full title of the plan)

                                Hans J. Kaemmlein
                              Chairman of the Board
                              Advanced Media, Inc.
                                80 Orville Drive
                             Bohemia, New York 11716
                     (Name and address of agent for service)

                                 (516) 244 1616
          (Telephone number, including area code, of agent for service)

                                    copy to:
                              Neil M. Kaufman, Esq.
                     Blau, Kramer, Wactlar & Lieberman, P.C.
                             100 Jericho Quadrangle
                             Jericho, New York 11753
                                 (516) 822-4820

<TABLE>
<CAPTION>

                         CALCULATION OF REGISTRATION FEE

- --------------------------------------------------------------------------------------------------
<S>                      <C>            <C>                 <C>                 <C> 
                                        Proposed maximum    Proposed maximum
Title of securities      Amount to be   offering price per  aggregate offering      Amount of
to be registered         registered        security(1)           price(1)       registration fee
- --------------------------------------------------------------------------------------------------

Common Stock,
par value $.0001         10,000,000    $.16                 $1,600,000          $485
   per share

- --------------------------------------------------------------------------------------------------
<FN>

(1) Estimated solely for the purpose of calculating the registration  fee, based
upon the  average  of the high and low  prices  of the  Company's  Common  Stock
reported on the Over the Counter  Bulletin  Board on October 25, 1996. 

(2) The  Registration  Statement  also  covers an  indeterminate  number of
additional  shares of  Common  Stock  which  may  become issuable pursuant to
anti-dilution and adjustment provisions of the Plan.
</FN>
</TABLE>

<PAGE>


                                     PART II

               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT

Item 3.   Incorporation of Documents by Reference.

     The Registrant  hereby  incorporates  by reference  into this  Registration
Statement the documents listed in (a) through (c) below:

          (a)  The  Registrant's  latest annual report filed pursuant to Section
               13(a) or 15(d) of the Securities  Exchange Act of 1934, or either
               (I) the latest prospectus filed pursuant to Rule 424(b) under the
               Securities Act of 1933 that contains audited financial statements
               for the Registrant's latest fiscal year for which such statements
               have been filed or (II) the Registrant's  effective  registration
               statement on Form 10 filed under the  Securities  Exchange Act of
               1934 containing audited financial statements for the Registrant's
               latest fiscal year;

          (b)  All other reports filed pursuant to Section 13(a) or 15(d) of the
               Securities  Exchange Act of 1934 since the end of the fiscal year
               covered by the Registrant's document referred to in (a) above;

          (c)  The description of the class of securities to be offered which is
               contained in a registration  statement  filed under Section 12 of
               the Securities  Exchange Act of 1934,  including any amendment or
               report filed for the purpose of updating such description.

     All documents  subsequently  filed by the  Registrant  pursuant to Sections
13(a),  13(c), 14 and 15(d) of the Securities Exchange Act of 1934, prior to the
filing of a post-effective amendment which indicates that all securities offered
have been sold or which  deregisters all such securities then remaining  unsold,
shall be deemed to be incorporated by reference in this  Registration  Statement
and to be a part hereof from the date of filing of such documents.

Item 4.   Description of Securities.

          Not applicable.

Item 5.   Interests of Named Experts and Counsel.

          Not applicable.

Item 6.   Indemnification of Directors and Officers.

     Under the  provisions of the  Certificate of  Incorporation  and By-Laws of
Registrant,  each person who is or was a director or officer of Registrant shall
be  indemnified  by  Registrant  as of  right to the full  extent  permitted  or
authorized by the General Corporation Law of Delaware.

     Under such law, to the extent that such person is  successful on the merits
of defense of a suit or  proceeding  brought  against  him by reason of the fact
that he is a director or officer of Registrant,  he shall be indemnified against
expenses (including attorneys' fees) reasonably incurred in connection with such
action.

     If unsuccessful  in defense of a third-party  civil suit or a criminal suit
is settled,  such a person shall be indemnified  under such law against both (1)
expenses (including  attorneys' fees) and (2) judgments,  fines and amounts paid
in settlement  if he acted in good faith and in a manner he reasonably  believed
to be in, or not opposed to, the best interests of Registrant,  and with respect
to any  criminal  action,  had no  reasonable  cause to believe  his conduct was
unlawful.

     If  unsuccessful  in  defense  of a  suit  brought  by or in the  right  of
Registrant, or if such suit is settled, such a person shall be indemnified under
such law only  against  expenses  (including  attorneys'  fees)  incurred in the

<PAGE>

defense or  settlement of such suit if he acted in good faith and in a manner he
reasonably  believed  to be  in,  or not  opposed  to,  the  best  interests  of
Registrant except that if such a person is adjudicated to be liable in such suit
for negligence or misconduct in the  performance  of his duty to Registrant,  he
cannot be made whole even for expenses  unless the court  determines  that he is
fairly and reasonably entitled to be indemnified for such expenses.

     The  officers and  directors  of the Company are covered by  officers'  and
directors'  liability  insurance.  The  policy  coverage  is  $1,000,000,  which
includes  reimbursement  for  costs  and  fees.  There  is a  maximum  aggregate
deductible  for each loss under the  policy of $5,000 per person and  $25,000 on
the aggregate. The Company has entered into Indemnification Agreements with each
of its officers and directors.  The Agreements provide for reimbursement for all
direct and indirect costs of any type or nature whatsoever (including attorneys'
fees and related  disbursements)  actually and reasonably incurred in connection
with either the  investigation,  defense or appeal of a Proceeding,  as defined,
including amounts paid in settlement by or on behalf of an Indemnitee.

Item 7.   Exemption from registration claimed.

          Not applicable.

Item 8.   Exhibits.

          4    1995 Long Term Incentive Plan.

          5    Opinion and consent of Blau, Kramer, Wactlar & Lieberman, P.C.

          23.1 Consent of Blau, Kramer, Wactlar & Lieberman, P.C. - included in
               their opinion filed as Exhibit 5.

          23.2 Consent of Price Waterhouse LLP

          24   Powers of Attorney.

 Item 9.  Undertakings.

          (a)  The undersigned Registrant hereby undertakes:

          (1) To file,  during  any  period  in which  offers or sales are being
          made, a post-effective amendment to this Registration Statement:

               (i)  To include any prospectus required by Section 10(a)(3) of 
                    the Securities Act of 1933;

               (ii) To reflect  in the  prospectus  any facts or events  arising
               after the effective  date of the  Registration  Statement (or the
               most recent post-effective amendment thereof) which, individually
               or in  the  aggregate,  represent  a  fundamental  change  in the
               information set forth in the Registration Statement;

               (iii) To include any  material  information  with  respect to the
               plan of distribution not previously disclosed in the Registration
               Statement  or any  material  change  to such  information  in the
               Registration  Statement;   provided,   however,  that  paragraphs
               (a)(l)(i)  and  (a)(l)(ii)  do  not  apply  if  the  registration
               statement  is on  Form  S-3 or  Form  S-8,  and  the  information
               required to be included in a  post-effective  amendment  by those
               paragraphs  is  contained  in  periodic   reports  filed  by  the
               Registrant  pursuant  to  section  13 or  section  15(d)  of  the
               Securities   Exchange  Act  of  1934  that  are  incorporated  by
               reference in the Registration Statement.


<PAGE>

          (2) That,  for the purposes of  determining  any  liability  under the
          Securities Act of 1933,  each such  post-effective  amendment shall be
          deemed to be a new Registration  Statement  relating to the securities
          offered  therein,  and the  offering of such  securities  at that time
          shall be deemed to be the initial bona fide offering thereof.

          (3) To remove from registration by means of a post-effective amendment
          any of the  securities  being  registered  which remain  unsold at the
          termination of the offering.

          (b) The undersigned Registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
Registrant's  annual  report  pursuant to Section  13(a) or Section 15(d) of the
Securities  Exchange  Act of 1934  (and,  where  applicable,  each  filing of an
employee  benefit  plan's  annual  report  pursuant  to  Section  15(d)  of  the
Securities  Exchange  Act of 1934)  that is  incorporated  by  reference  in the
Registration  Statement  shall  be  deemed  to be a new  registration  statement
relating to the securities offered therein,  and the offering of such securities
at the time shall be deemed to be the initial bona fide offering thereof.

          (c)  Insofar as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the Registrant  pursuant to the foregoing  provisions,  or otherwise,
the  Registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  such  liabilities  (other  than  the  payment  by  the
Registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  Registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the Registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is  against  policy as  expressed  in the Act and will be
governed by the final adjudication of such issue.

<PAGE>

                                   SIGNATURES

     Pursuant to the  requirements of the Securities Act of 1933, the Registrant
certifies  that  it  has  reasonable  grounds  to  believe  that  it  meets  all
requirements  for  filing  on Form S-8 and has  duly  caused  this  Registration
Statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in Bohemia, New York on the 24th day of October 1996.

                                             ADVANCED MEDIA, INC.

                                             By:/s/ Hans J.  Kaemmlein
                                               Hans J.  Kaemmlein
                                               Chairman of the Board, Chief
                                               Executive Officer and Director


                        POWER OF ATTORNEY

     Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,
this  Registration  Statement  has been  signed on  October 24,  1996 by the
following  persons in the  capacities  indicated.  Each person  whose  signature
appears below  constitutes  and appoints Hans J.  Kaemmlein,  with full power of
substitution, our true and lawful attorneys-in-fact and agents to do any and all
acts and things in our name and on our behalf in our capacities  indicated below
which they or either of them may deem necessary or advisable to enable  Advanced
Media,  Inc.  to comply with the  Securities  Act of 1933,  as amended,  and any
rules,  regulations and requirements of the Securities and Exchange  Commission,
in connection with this Registration Statement including  specifically,  but not
limited to, power and  authority to sign for us or any of us in our names in the
capacities  stated  below,  any and  all  amendments  (including  post-effective
amendments) thereto,  granting unto said attorneys-in-fact and agents full power
and  authority  to do and  perform  each and every act and thing  requisite  and
necessary to be done in such connection, as fully to all intents and purposes as
we might or could do in person,  hereby  ratifying and  confirming all that said
attorneys-in-fact and agents, or his substitute or substitutes,  may lawfully do
or cause to be done by virtue thereof.

          Signature                          Title

/s/ Hans J.  Kaemmlein           Chairman of the Board, Chief Executive Officer
Hans J. Kaemmlein                and Director
                                 (Principal Executive Officer)

/s/ Alan W. Schoenbart           Chief Financial Officer
Alan W. Schoenbart               (Principal Financial Officer)

/s/ Malcolm Jennings             Director
Malcolm Jennings

/s/ Walter Bodack                Director
Walter Bodack

<PAGE>


                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
- -------------------------------------------------------------------------------

                              Advanced Media, Inc.

- -------------------------------------------------------------------------------

                         Form S-8 Registration Statement

- -------------------------------------------------------------------------------

                                  EXHIBIT INDEX

- -------------------------------------------------------------------------------


Exhibit
Number         Exhibit Description

4              1995 Long Term Incentive Plan

5              Opinion and Consent of Counsel

23.1           Consent of Counsel -  see Exhibit 5

23.2           Consent of Price Waterhouse LLP

24             Powers of Attorney - See signature page






                              ADVANCED MEDIA, INC.

                          1995 Long-Term Incentive Plan


1.   PURPOSE.

     The purpose of the 1995 Long-Term Incentive Plan (the "Plan") is to advance
the interests of Advanced Media,  Inc. a Delaware  corporation  (the "Company"),
and its  shareholders  by providing  incentives  to certain key employees of the
Company and its  affiliates  and to certain  other key  individuals  who perform
services for these entities, including those who contribute significantly to the
strategic and long-term performance objectives and growth of the Company and its
affiliates.

2.   ADMINISTRATION.

     (a) The Plan shall be  determined  solely by the Long-Term  Incentive  Plan
Administrative  Committee  (the  "Committee")  of the  Board of  Directors  (the
"Board") of the Company, as such Committee is from time to time constituted,  or
any successor committee the Board may designate to administer the Plan; provided
that if at any time Rule 16b-3 or any  successor  rule ("Rule  16b-3") under the
Securities  Exchange Act of 1934, as amended (the  "Exchange  Act"),  so permits
without  adversely  affecting  the  ability  of the  Plan  to  comply  with  the
conditions  for exemption  from Section 16 of the Exchange Act (or any successor
provision) provided by Rule 16b-3, the Committee may delegate the administration
of the Plan in  whole or in part,  on such  terms  and  conditions,  and to such
person or  persons  as it may  determine  in its  discretion,  as it  relates to
persons  not  subject  to  Section  16 of the  Exchange  Act (or  any  successor
provision). The membership of the Committee or such successor committee shall be
constituted  so as to comply at all times with the  applicable  requirements  of
Rule 16b-3.  No member of the Committee  shall be eligible or have been eligible
within  one year  prior to his  appointment  to  receive  awards  under the Plan
("Awards") or to receive awards under any other plan,  program or arrangement of
the Company or any of its affiliates if such eligibility would cause such member
to cease to be a  "disinterested  person" under Rule 16b-3;  provided that if at
any time Rule 16b-3 so permits  without  adversely  affecting the ability of the
Plan to comply with the conditions for exemption from Section 16 of the Exchange
Act (or any successor  provision) provided by Rule 16b-3, one or more members of
the Committee may cease to be "disinterested persons."

     (b) The  Committee has all the powers vested in it by the terms of the Plan
set forth herein,  such powers to include exclusive  authority (except as may be
delegated  as  permitted  herein)  to  select  the key  employees  and other key
individuals to be granted Awards under the Plan, to determine the type, size and
terms of the Award to be made to each individual  selected,  to modify the terms
of any Award that has been  granted,  to determine  the time when awards will be
granted, to establish performance objectives,  to make any adjustments necessary
or  desirable  as a result of the  granting  of Awards to  eligible  individuals
located  outside the United States and to prescribe the form of the  instruments

<PAGE>

embodying  Awards made under the Plan.  The Committee is authorized to interpret
the Plan and the Awards granted under the Plan, to establish,  amend and rescind
any  rules  and  regulations  relating  to the  Plan,  and  to  make  any  other
determination,  which it deems necessary or desirable for the  administration of
the Plan.  The Committee  (or its delegate as permitted  herein) may correct any
defect or supply any omission or reconcile any  inconsistency  in the Plan or in
any Award in the  manner  and to the extent the  Committee  deems  necessary  or
desirable  to  carry it into  effect.  any  decision  of the  Committee  (or its
delegate as permitted herein) in the  interpretation  and  administration of the
Plan, as described herein, shall lie within its sole and absolute discretion and
shall be final,  conclusive and binding on all parties concerned.  The Committee
may act only by a majority  of its  members in office,  except  that the members
thereof  may  authorize  any one or more of their  members or any officer of the
Company to execute and deliver documents or to take any other ministerial action
on behalf of the  Committee  with  respect to Awards  made or to be made to Plan
participants.  No member of the Committee and no officer of the Company shall be
liable for  anything  done or omitted to be done by him, by any other  member of
the  Committee  or by  any  officer  of  the  Company  in  connection  with  the
performance of duties under the Plan,  except for his own willful  misconduct or
as expressly  provided by statute.  Determinations  to be made by the  Committee
under the Plan may be made by its delegates.

3.   PARTICIPATION.

     (a)  Affiliates.  If an Affiliate (as  hereinafter  defined) of the Company
wishes to participate in the Plan and its participation shall have been approved
by the Board upon the recommendation of the Committee, the board of directors or
other  governing  body of the  Affiliate  shall adopt a  resolution  in form and
substance  satisfactory  to  the  Committee  authorizing  participation  by  the
Affiliate in the Plan with respect to its key employees or other key individuals
performing  services  for it. As used  herein,  the term  "Affiliate"  means any
entity in which the Company has a substantial direct or indirect equity interest
or which has a substantial direct or indirect equity interest in the Company, as
determined by the Committee in its discretion.

     An  Affiliate  participating  in the Plan may  cease to be a  participating
company  at any  time by  action  of the  Board  or by  action  of the  board of
directors or other governing body of such  Affiliate,  which latter action shall
be  effective  not earlier  than the date of delivery  to the  Secretary  of the
Company  of a  certified  copy  of a  resolution  of the  Affiliate's  board  of
directors or other governing body taking such action.  If the  participation  in
the Plan of an Affiliate shall terminate,  such termination shall not relieve it
of any obligations  theretofore incurred by it, except as may be approved by the
Committee in its discretion.

     (b)  Participants.  Consistent with the purposes of the Plan, the Committee
shall have exclusive  power (except as may be delegated as permitted  herein) to
select the key employees and other key individuals  performing  services for the
Company, including consultants or independent contractors and others who perform
services for the Company and its Affiliates who may  participate in the Plan and
be  granted  Awards  under  the  Plan.  Eligible  individuals  may  be  selected
individually  or by groups or categories,  as determined by the Committee in its
discretion.  No director of the Company,  unless he is an employee or consultant
of the Company or is an officer,  director or consultant of an Affiliate,  shall

<PAGE>

be eligible to receive an Award under the Plan. In no event may a corporation be
eligible to receive an Award of incentive stock options under the Plan.


4.   AWARDS UNDER THE PLAN.

     (a) Types of Awards.  Awards  under the Plan may  include,  but need not be
limited  to,  one or  more  of  the  following  types,  either  alone  or in any
combination  thereof:  (i) "Stock  Options," (ii) "Stock  Appreciation  Rights,"
(iii) "Restricted  Stock," (iv)  "Performance  Grants" and (v) any other type of
Award  deemed by the  Committee  in its  discretion  to be  consistent  with the
purposes of the Plan  (including  but not  limited  to,  Awards of or options or
similar  rights  granted  with respect to  unbundled  stock units or  components
thereof,  and Awards to be made to participants who are foreign nationals or are
employed or performing services outside the United States). Stock Options, which
include   "Non-Qualified   Stock  Options"  and  "Incentive  Stock  Options"  or
combinations  thereof,  are rights to purchase  common shares of the Company and
stock of any other class into which such shares may  thereafter  be changed (the
"Common  Shares").  Non-Qualified  Stock Options and Incentive Stock Options are
subject to the terms,  conditions  and  restrictions  specified  in Paragraph 5.
Stock Appreciation Rights are rights to receive (without payment to the Company)
cash, Common Shares,  other Company securities (which may include,  but need not
be  limited  to,  unbundled  stock  units  or  components  thereof,  debentures,
preferred stock,  warrants,  securities  convertible into Common Shares or other
property, and other types of securities including,  but not limited to, those of
the  Company  or an  Affiliate,  or  any  combination  thereof  ("Other  Company
Securities") or property, or other forms of payment, or any combination thereof,
as determined by the Committee, based on the increase in the value of the number
of Common Shares specified in the Stock  Appreciation  Right. Stock Appreciation
Rights are  subject to the  terms,  conditions  and  restrictions  specified  in
Paragraph  6.  Shares of  Restricted  Stock are Common  Shares  which are issued
subject to certain restrictions  pursuant to Paragraph 7. Performance Grants are
contingent awards subject to the terms, conditions and restrictions described in
Paragraph 8, pursuant to which the  participant  may become  entitled to receive
cash,  Common Shares,  Other Company  Securities or property,  or other forms of
payment, or any combination thereof, as determined by the Committee.

     (b) Maximum Number of Shares that May Be Issued.  There may be issued under
the Plan (as Restricted Stock, in payment of Performance Grants, pursuant to the
exercise  of Stock  Options or Stock  Appreciation  Rights,  or in payment of or
pursuant  to  the  exercise  of  such  other  Awards  as the  Committee,  in its
discretion,  may  determine)  an  aggregate of not more than  10,000,000  Common
Shares,  subject to adjustment as provided in Paragraph 15. Common Shares issued
pursuant to the Plan may be either  authorized  but  unissued  shares,  treasury
shares,  reacquired  shares,  or any combination  thereof.  If any Common Shares
issued as  Restricted  Stock or otherwise  subject to  repurchase  or forfeiture
rights are reacquired by the Company pursuant to such rights, or if any Award is
cancelled,  terminates  or expires  unexercised,  any Common  Shares  that would
otherwise  have been  issuable  pursuant  thereto will be available for issuance
under new Awards.


<PAGE>

              (C)  Rights with Respect to
                   Common Shares and Other Securities.

                   (i)  Unless  otherwise  determined  by the  Committee  in its
         discretion, a participant to whom an Award of Restricted Stock has been
         made (and any person succeeding to such a participant's rights pursuant
         to the Plan)  shall  have,  after  issuance  of a  certificate  or copy
         thereof  for the  number  of  Common  Shares  awarded  and prior to the
         expiration of the Restricted  Period or the earlier  repurchase of such
         Common  Shares as herein  provided,  ownership  of such Common  Shares,
         including the right to vote the same and to receive  dividends or other
         distributions made or paid with respect to such Common Shares (provided
         that such Common Shares,  and any new,  additional or different shares,
         or  Other   Company   Securities   or  property,   or  other  forms  of
         consideration  which the  participant  may be entitled to receive  with
         respect  to such  Common  Shares  as a result of a stock  split,  stock
         dividend or any other change in the  corporate or capital  structure of
         the Company, shall be subject to the restrictions hereinafter described
         as determined by the Committee in its discretion), subject, however, to
         the options,  restrictions and limitations  imposed thereon pursuant to
         the Plan. Notwithstanding the foregoing, unless otherwise determined by
         the  Committee  in its  discretion,  a  participant  with whom an Award
         agreement  is made to issue  Common  Shares in the future shall have no
         rights as a shareholder  with respect to Common Shares  related to such
         agreement until issuance of a certificate to him.

                   (ii) Unless  otherwise  determined  by the  Committee  in its
         discretion,  a  participant  to whom a grant  of Stock  Options,  Stock
         Appreciation Rights, Performance Grants or any other Award is made (and
         any person  succeeding to such a  participant's  rights pursuant to the
         Plan) shall have no rights as a stockholder  with respect to any Common
         Shares  or as a  holder  with  respect  to  other  securities,  if any,
         issuable pursuant to any such Award until the date of the issuance of a
         stock  certificate to him for such Common Shares or other instrument of
         ownership,  if any.  Except as provided in Paragraph  15, no adjustment
         shall be made for  dividends,  distributions  or other rights  (whether
         ordinary  or  extraordinary,  and  whether in cash,  securities,  other
         property or other forms of consideration,  or any combination  thereof)
         for which the record  date is prior to the date such stock  certificate
         or other instrument of ownership, if any, is issued.

5.   STOCK OPTIONS.

     The Committee may grant Stock Options either alone, or in conjunction  with
Stock Appreciation  Rights,  Performance  Grants or other Awards,  either at the
time of grant or by  amendment  thereafter,  provided  that an  Incentive  Stock
Option may be granted only to an eligible  employee of the Company or its parent
or subsidiary corporation. Each Stock Option (referred to herein as an "Option")
granted  under the Plan shall be evidenced by an  instrument in such form as the
Committee  shall  prescribe  from time to time in  accordance  with the Plan and
shall comply with the following terms and conditions,  and with such other terms
and conditions,  including,  but not limited to, restrictions upon the Option or
the Common Shares  issuable  upon exercise  thereof,  as the  Committee,  in its
discretion, shall establish:

     (a) The option price may be less than,  equal to, or greater than, the fair
market value of the Common Shares  subject to such Option at the time the Option
is granted,  as  determined by the  Committee,  but in no event will such option
price be less than 85% of the fair market value of the underlying  Common Shares

<PAGE>

at the time the Option is  granted;  provided,  however,  that in the case of an
Incentive  Stock Option granted to such an employee,  the option price shall not
be less than the fair market value of the Common  Shares  subject to such Option
at the time the Option is granted,  or if granted to such an  employee  who owns
stock  representing  more than ten percent of the voting power of all classes of
stock of the Company or of its parent or subsidiary (a "Ten Percent  Employee"),
such option  price shall be not less than 110% of such fair market  value at the
time the Option is granted;  provided, further that in no event will such option
price be less than the par value of such Common Shares.

     (b) The Committee shall determine the number of Common Shares to be subject
to each option. The number of Common Shares subject to an outstanding Option may
be reduced on a share-for-share or other appropriate basis, as determined by the
Committee,  to the extent  that  Common  Shares  under  such  Option are used to
calculate the cash,  Common  Shares,  Other Company  Securities or property,  or
other  forms of  payment,  or any  combination  thereof,  received  pursuant  to
exercise of a Stock Appreciation Right attached to such Option, or to the extent
that any other Award granted in conjunction with such Option is paid.

     (c)  The  Option  may  not  be  sold,   assigned,   transferred,   pledged,
hypothecated or otherwise disposed of, except by will or the laws of descent and
distribution,  and shall be  exercisable  during the grantee's  lifetime only by
him.  Unless  the  Committee  determines  otherwise,  the  Option  shall  not be
exercisable for at least six months after the date of grant,  unless the grantee
ceases  employment  or  performance  of services  before the  expiration of such
six-month  period by reason of his  disability as defined in Paragraph 12 or his
death.

     (d)  The Option shall not be exercisable:

                   (i) in the case of any  Incentive  Stock Option  granted to a
         Ten Percent Employee,  after the expiration of five years from the date
         it is  granted,  and,  in the  case  of any  other  Option,  after  the
         expiration of ten years from the date it is granted.  Any Option may be
         exercised  during  such  period  only at such time or times and in such
         installments as the Committee may establish;

                   (ii)  unless  payment  in full is made for the  shares  being
         acquired thereunder at the time of exercise, such payment shall be made
         in such form (including,  but not limited to, cash,  Common Shares,  or
         the  surrender  of another  outstanding  Award  under the Plan,  or any
         combination  thereof) as the Committee may determine in its discretion;
         and

                   (iii) unless the person  exercising  the Option has been,  at
         all times during the period beginning with the date of the grant of the
         Option  and  ending  on the  date  of  such  exercise,  employed  by or
         otherwise  performing  services for the Company or an  Affiliate,  or a
         corporation,  or a parent or subsidiary of a corporation,  substituting
         or assuming the Option in a transaction  to which Section 424(a) of the
         Internal Revenue Code of 1986, as amended,  or any successor  statutory
         provisions thereto (the "Code"), is applicable, except that:
<PAGE>

                      (A) in the case of any Non-Qualified Stock Option, if such
               person  shall  cease to be  employed  by or otherwise  performing
               services  for the  Company or an Affiliate  solely by reason of a
               period of related  Employment as defined in Paragraph 14, he may,
               during   such   period  of Related   Employment,   exercise   the
               Non-Qualified Stock Option as if he continued such  employment or
               performance of service; or

                      (B) if  such  person  shall  cease  such   employment  or
               performance of services by reason of his disability as defined in
               Paragraph 12 or early, normal or deferred retirement under an
               approved retirement program of the Company or an Affiliate (or
               such other plan or arrangement as may be approved by the 
               Committee; in its discretion, for this purpose) while holding an
               option which has not expired and has not been fully exercised,
               such person, at any time within three months (or such other
               period determined by the Committee) after the date he ceased
               such employment or performance of services (but in no event 
               after the Option has expired), may exercise the Option with 
               respect to any shares as to which he could have exercised the
               Option on the date he ceased such employment or performance of
               services, or with respect to such greater number of shares as
               determined by the Committee; or

                     (C)  if  such  person  shall  cease  such   employment  or
               performance of services for reasons other than Related Employment
               disability, early, normal or  deferred  retirement  or death (as
               provided elsewhere) while holding an Option which has not expired
               and has not been fully exercised, such person may  exercise  the
               Option at any time within  three months  (or such  other  period
               determined by the  Committee) after  the  date  he  ceased  such
               employment or performance of services (but in no event after the
               Option  has expired),  but only to the  extent  such  Option  is
               exercisable on the date of such termination,  or with respect to
               such greater number of shares as determined by the Committee; or

                     (D) if any person to whom an Option has been granted shall
               die holding an Option which has not expired and has not been 
               fully exercised, his executors, administrators, heirs or 
               distributees, as the case may be, may, at any time within one 
               year (or such other period determined by the Committee) after
               the date of death (but in no event after the Option has expired),
               exercise the Option with respect to any shares as to which the  
               decedent could have exercised the Option at the time of his 
               death, or with respect to such greater number of shares as  
               determined  by the Committee.

                      (E)  In the case of an Incentive Stock Option, the
               amount of aggregate fair market  value of Common  Shares  
               (determined  at the time of grant of the Option pursuant to 
               subparagraph 5(a) of the Plan) with respect to which incentive
               stock options are  exercisable for the first time by an employee
               during any calendar year (under all such plans of his employer
               corporation any calendar year (under all such  plans of his  
               employer  corporation  and its parent and its parent and 
               subsidiary corporations) shall not exceed $100,000.
<PAGE>

                      (F)  It is the intent of the Company that Non-Qualified
               Stock Options granted under the Plan not be classified as 
               Incentive Stock Options, that the Incentive Stock Options granted
               under the Plan be consistent with and contain or be deemed to 
               contain all provisions required under Section 422(b) and other
               other appropriate provisions of the Code and any implementing 
               regulations (and any successor provisions thereof), and that any
               ambiguities in construction shall be interpreted in order to
               effectuate such intent.  The Agreements providing Non-Qualified
               Stock Options shall provide that such Options are not "incentive
               stock options" for the purposes of Section 422(b) of the Code.

6.   STOCK APPRECIATION RIGHTS.

     The Committee  may grant Stock  Appreciation  Rights  either  alone,  or in
conjunction with Stock Options,  Performance  Grants or other Awards,  either at
the time of grant or by amendment  thereafter.  Each Award of Stock Appreciation
Rights  granted  under the Plan shall be evidenced by an instrument in such form
as the Committee  shall  prescribe from time to time in accordance with the Plan
and shall comply with the following  terms and  conditions,  and with such other
terms and conditions, including, but not limited to, restrictions upon the Award
of Stock  Appreciation  Rights  or the  Common  Shares  issuable  upon  exercise
thereof, as the Committee in its discretion shall establish:

     (a) The Committee shall determine the number of Common Shares to be subject
to each Award of Stock Appreciation  Rights. The number of Common Shares subject
to an  outstanding  Award of  Stock  Appreciation  Rights  may be  reduced  on a
share-for-share or other appropriate  basis, as determined by the Committee,  to
the extent that Common Shares under such Award of Stock Appreciation  Rights are
used to calculate the cash, Common Shares, Other Company Securities or property,
or other forms of payment,  or any  combination  thereof,  received  pursuant to
exercise of an Option attached to such Award of Stock Appreciation Rights, or to
the extent that any other Award granted in conjunction  with such Award of Stock
Appreciation Rights is paid.

     (b) The  Award  of Stock  Appreciation  Rights  may not be sold,  assigned,
transferred,  pledged,  hypothecated or otherwise disposed of, except by will or
the laws of the descent and  distribution,  and shall be exercisable  during the
grantee's lifetime only by him. Unless the Committee determines  otherwise,  the
Award of Stock  Appreciation  Rights shall not be  exercisable  for at least six
months  after  the date of  grant,  unless  the  grantee  ceases  employment  or
performance of services before the expiration of such six-month period by reason
of his disability as defined in Paragraph 12 or his death.

     (c) The Award of Stock Appreciation Rights shall not be exercisable:

     (i) in the case of any Award of Stock Appreciation Rights that are attached
to an  Incentive  Stock  Option  granted to a Ten  Percent  Employee,  after the
expiration  of five years from the date it is  granted,  and, in the case of any
other award of Stock Appreciation Rights, after the expiration of ten years from
the date it is granted.  Any Award of Stock Appreciation Rights may be exercised
during such period  only at such time or times and in such  installments  as the
Committee may establish;

<PAGE>

     (ii)  unless  the  Option  or  other  Award  to  which  the  Award of Stock
Appreciation Rights is attached is at the time exercisable; and

     (iii) unless the person exercising the Award of Stock  Appreciation  Rights
has been,  at all times during the period  beginning  with the date of the grant
thereof  and  ending  on the date of such  exercise,  employed  by or  otherwise
performing services for the Company or an Affiliate, except that

                      (A) in the case of any Award of Stock Appreciation  Rights
              (other than those attached to an Incentive Stock Option),  if such
              person  shall  cease to be  employed  by or  otherwise  performing
              services  for the  Company or an  Affiliate  solely by reason of a
              period of Related  Employment  as defined in Paragraph 14, he may,
              during such period of Related  Employment,  exercise  the Award of
              Stock  Appreciation  Rights as if he continued such  employment or
              performance of services; or

                      (B)  if  such  person  shall  cease  such   employment  or
              performance  of services by reason of his disability as defined in
              Paragraph  12 or early,  normal or  deferred  retirement  under an
              approved  retirement  program of the Company or an  Affiliate  (or
              such  other  plan  or  arrangement  as  may  be  approved  by  the
              Committee,  in its discretion,  for this purpose) while holding an
              Award of Stock  Appreciation  Rights which has not expired and has
              not been fully  exercised,  such  person  may,  at any time within
              three years (or such other  period  determined  by the  Committee)
              after  the  date he  ceased  such  employment  or  performance  of
              services  (but in no event  after the Award of Stock  Appreciation
              Rights  has  expired),  exercise  the Award of Stock  Appreciation
              Rights  with  respect  to any  shares  as to which  he could  have
              exercised  the Award of Stock  Appreciation  Rights on the date he
              ceased such employment or performance of services, or with respect
              to such greater  number of shares as determined by the  Committee;
              or

                      (C)  if  such  person  shall  cease  such   employment  or
              performance of services for reasons other than Related Employment,
              disability,  early,  normal or  deferred  retirement  or death (as
              provided  elsewhere) while holding an Award of Stock  Appreciation
              Rights  which has not  expired  and has not been fully  exercised,
              such person may exercise the Award of Stock Appreciation Rights at
              any time during the period,  if any, which the Committee  approves
              (but in no event  after  the  Award of Stock  Appreciation  Rights
              expires)   following  the  date  he  ceased  such   employment  or
              performance  of services with respect to any shares as to which he
              could have exercised the Award of Stock Appreciation Rights on the
              date he ceased such  employment or  performance  of services or as
              otherwise permitted in the Committee's discretion; or

                      (D) if any  person to whom an Award of Stock  Appreciation
              Rights  has  been  granted  shall  die  holding  an Award of Stock
              Appreciation  Rights  which has not expired and has not been fully
              exercised, his executors,  administrators,  heirs or distributees,
              as the case may be,  may,  at any  time  within  one year (or such

<PAGE>

              other period  determined by the Committee) after the date of death
              (but in no event after the Award of Stock Appreciation  Rights has
              expired),  exercise  the Award of Stock  Appreciation  Rights with
              respect  to  any  shares  as to  which  the  decedent  could  have
              exercised  the Award of Stock  Appreciation  Rights at the time of
              his death,  or with  respect to such  greater  number of shares as
              determined by the Committee.

     (d) An Award of Stock Appreciation  Rights shall entitle the holder (or any
person entitled to act under the provisions of subparagraph 6(c)(iii)(D) hereof)
to exercise such Award or to surrender  unexercised  the option (or other Award)
to which the Stock  Appreciation  Rights is  attached  (or any  portion  of such
Option  or other  Award) to the  Company  and to  receive  from the  Company  in
exchange therefor,  without payment to the Company, that number of Common Shares
having an  aggregate  value equal to the excess of the fair market  value of one
share,  at the time of such exercise,  over the exercise price (or Option Price,
as the case may be) per share,  times the number of shares  subject to the Award
or the Option (or other  Award),  or portion  thereof,  which is so exercised or
surrendered,  as the  case  may be.  The  Committee  shall  be  entitled  in its
discretion  to elect to settle the  obligation  arising out of the exercise of a
Stock  Appreciation  Right by the payment of cash or Other Company Securities or
property,  or other forms of payment, or any combination  thereof, as determined
by the  Committee,  equal to the  aggregate  value of the Common Shares it would
otherwise be obligated to deliver.  Any such election by the Committee  shall be
made as soon as practicable after the receipt by the Committee of written notice
of the exercise of the Stock  Appreciation  Right.  The value of a Common Share,
Other Company  Securities or property,  or other forms of payment  determined by
the  Committee  for this purpose  shall be the fair market value  thereof on the
last business day next  preceding the date of the election to exercise the Stock
Appreciation  Right,  unless  the  Committee,  in  its  discretion,   determines
otherwise.

     (e) A Stock  Appreciation Right may provide that it shall be deemed to have
been  exercised  at the close of  business on the  business  day  preceding  the
expiration  date of the Stock  Appreciation  Right or of the related  Option (or
other Award), or such other date as specified by the Committee,  if at such time
such Stock  Appreciation  Right has a positive value. Such deemed exercise shall
be settled or paid in the same manner as a regular  exercise thereof as provided
in subparagraph 6(d) hereof.

     (f) No fractional  shares may be delivered  under this  Paragraph 6, but in
lieu  thereof  a cash or other  adjustment  shall be made as  determined  by the
Committee in its discretion.

7.   RESTRICTED STOCK.

     Each Award of  Restricted  Stock  under the Plan shall be  evidenced  by an
instrument in such form as the Committee  shall  prescribe  from time to time in
accordance  with  the  Plan and  shall  comply  with  the  following  terms  and
conditions,  and with such other terms and conditions as the  Committee,  in its
discretion, shall establish:

     (a) The Committee  shall determine the number of Common Shares to be issued
to a participant  pursuant to the Award,  and the extent,  if any, to which they
shall be issued in exchange for cash, other consideration, or both.


<PAGE>

     (b) Common Shares issued to a participant in accordance  with the Award may
not be sold, assigned, transferred,  pledged, hypothecated or otherwise disposed
of,  except by will or the laws of descent  and  distribution,  or as  otherwise
determined by the Committee,  for such period as the Committee shall  determine,
from the date on which the  Award is  granted  (the  "Restricted  Period").  The
Company will have the option, at the Committee's  discretion,  to repurchase the
shares  subject to the Award at such price as the Committee  shall have fixed or
to provide for  forfeiture  to the  Company of the shares  subject to the Award,
which  option  or  forfeiture  may  be  exercisable  (i)  if  the  participant's
continuous  employment  or  performance  of  services  for the  Company  and its
Affiliates  shall terminate for any reason,  except solely by reason of a period
of  Related  Employment  as  defined  in  Paragraph  14, or except as  otherwise
provided in subparagraph 7(c), prior to the expiration of the Restricted Period,
(ii) if, on or prior to the expiration of the  Restricted  Period or the earlier
lapse of such forfeiture  option, the participant has not paid to the Company an
amount equal to any federal, state, local or foreign income or other taxes which
the Company  determines is required to be withheld in respect of such shares, or
(iii) under such other  circumstances  as  determined  by the  Committee  in its
discretion.  Such repurchase  option or forfeiture  shall be exercisable on such
terms,  in such  manner and during  such  period as shall be  determined  by the
Committee when the Award is made or as amended  thereafter,  except as otherwise
determined in the  Committee's  discretion.  Each  certificate for Common Shares
issued  pursuant to a Restricted  Stock Award shall bear an  appropriate  legend
referring  to  the  foregoing   repurchase   option  or  forfeiture   and  other
restrictions and to the fact that the shares are partly paid, shall be deposited
by the award holder with the Company,  together  with a stock power  endorsed in
blank, or shall be evidenced in such other manner permitted by applicable law as
determined  by the  Committee in its  discretion.  Any attempt to dispose of any
such Common Shares in contravention  of the foregoing  repurchase and forfeiture
options and other  restrictions  shall be null and void and without  effect.  If
Common Shares issued  pursuant to a Restricted  Stock Award shall be repurchased
or forfeited pursuant to the repurchase option described above, the participant,
or in the event of his  death,  his  personal  representative,  shall  forthwith
deliver to the Secretary of the Company the  certificates  for the Common Shares
awarded to the participant,  accompanied by such instrument of transfer, if any,
as may reasonably be required by the Secretary of the Company.

     (c) If a participant  who has been in continuous  employment or performance
of services for the Company or an Affiliate since the date on which a Restricted
Stock Award was granted to him shall, while in such employment or performance of
services, die, or terminate such employment or performance of services by reason
of  disability  as  defined  in  Paragraph  12 or by reason  of early  normal or
deferred  retirement under an approved  retirement  program of the Company or an
Affiliate (or such other plan or arrangement as may be approved by the Committee
in its  discretion,  for this  purpose) and any of such events shall occur after
the date on which  the  Award  was  granted  to him and  prior to the end of the
Restricted  Period of such Award,  the  Committee  may  determine  to cancel the
repurchase  option or forfeiture (and any and all other  restrictions) on any or
all of the Common Shares  subject to such Award;  and the  repurchase  option or
forfeiture shall become  exercisable at such time as to the remaining shares, if
any.


<PAGE>

8.   PERFORMANCE GRANTS.

     The Award of a  Performance  Grant  ("Performance  Grant") to a participant
will entitle him to receive a specified amount  determined by the Committee (the
"Actual Value"),  if the terms and conditions  specified herein and in the Award
are  satisfied.  Each  Award of a  Performance  Grant  shall be  subject  to the
following  terms  and  conditions,  and to  such  other  terms  and  conditions,
including but not limited to,  restrictions upon any cash, Common Shares,  Other
Company  Securities or property,  or other forms of payment,  or any combination
thereof,  issued in respect of the Performance  Grant, as the Committee,  in its
discretion, shall establish, and shall be embodied in an instrument in such form
and substance as is determined by the Committee.

     (a) The  Committee  shall  determine  the  value or range  of  values  of a
Performance  Grant to be awarded to each  participant  selected for an award and
whether or not such a Performance  Grant is granted in conjunction with an Award
of Options,  Stock Appreciation Rights,  Restricted Stock or other Award, or any
combination thereof,  under the Plan (which may include, but need not be limited
to, deferred  Awards)  concurrently  or subsequently  granted to the participant
(the "Associated  Award"). As determined by the Committee,  the maximum value of
each  Performance  Grant (the "Maximum  Value") shall be: (i) an amount fixed by
the  Committee  at the time the  award is made or  amended  thereafter,  (ii) an
amount  which  varies  from  time to time  based in whole or in part on the then
current value of a Common Share, Other Company Securities or property,  or other
securities or property,  or any combination  thereof, or (iii) an amount that is
determinable from criteria specified by the Committee. Performance Grants may be
issued  in  different  classes  or  series  having  different  names,  terms and
conditions.  In the case of a Performance  Grant awarded in conjunction  with an
Associated  Award, the Performance  Grant may be reduced on an appropriate basis
to the extent that the Associated Award has been exercised, paid to or otherwise
received by the participant, as determined by the Committee.

     (b) The award period ("Award  Period") in respect of any Performance  Grant
shall be a period  determined by the Committee.  At the time each Award is made,
the Committee shall establish  performance  objectives to be attained within the
Award Period as the means of determining  the Actual Value of such a Performance
Grant. The performance  objectives shall be based on such measure or measures of
performance,  which may include,  but need not be limited to, the performance of
the participant,  the Company, one or more of its subsidiaries or one or more of
their divisions or units, or any combination of the foregoing,  as the Committee
shall  determine,  and may be applied on an  absolute  basis or be  relative  to
industry or other indices,  or any  combination  thereof.  The Actual Value of a
Performance  Grant shall be equal to its Maximum  Value only if the  performance
objectives are attained in full,  but the Committee  shall specify the manner in
which  the  Actual  Value  of  Performance  Grants  shall be  determined  if the
performance  objectives are met in part. Such performance  measures,  the Actual
Value or the Maximum Value, or any combination  thereof,  may be adjusted in any
manner  by the  Committee  in its  discretion  at any time and from time to time
during or as soon as practicable  after the Award Period,  if it determines that
such  performance  measures,  the  Actual  Value or the  Maximum  Value,  or any
combination thereof, are not appropriate under the circumstances.


<PAGE>

     (c) The rights of a participant in Performance  Grants awarded to him shall
be  provisional  and may be  cancelled  or  paid in  whole  or in  part,  all as
determined  by the  Committee,  if the  participant's  continuous  employment or
performance of services for the Company and its Affiliates  shall  terminate for
any reason prior to the end of the Award  Period,  except  solely by reason of a
period of Related Employment as defined in Paragraph 14.

     (d) The Committee  shall  determine  whether the conditions of subparagraph
8(b) or 8(c) hereof have been met and, if so, shall  ascertain  the Actual Value
of the Performance  Grants. If the Performance  Grants have no Actual Value, the
Award and such Performance Grants shall be deemed to have been cancelled and the
Associated Award, if any, may be cancelled or permitted to continue in effect in
accordance with its terms. If the Performance Grants have any Actual Value and:

     (i) were not awarded in conjunction with an Associated Award, the Committee
shall cause an amount equal to the actual Value of the Performance Grants earned
by the participant to be paid to him or his beneficiary as provided below; or

     (ii) were awarded in conjunction  with an Associated  Award,  the Committee
shall determine,  in accordance with criteria  specified by the Committee (A) to
cancel the Performance Grants, in which event no amount in respect thereof shall
be paid to the participant or his  beneficiary,  and the Associated Award may be
permitted  to continue in effect in  accordance  with its terms,  (B) to pay the
Actual Value of the Performance  Grants to the participant or his beneficiary as
provided below,  in which event the Associated  Award may be cancelled or (C) to
pay to the participant or his beneficiary as provided below, the Actual Value of
only a portion of the Performance  Grants,  in which a complimentary  portion of
the Associated  Award may be permitted to continue in effect in accordance  with
its terms or be cancelled, as determined by the Committee.

     Such   determination  by  the  Committee  shall  be  made  as  promptly  as
practicable  following  the  end  of  the  Award  Period  or  upon  the  earlier
termination of employment or  performance of services,  or at such other time or
times as the Committee shall  determine,  and shall be made pursuant to criteria
specified by the Committee.

     Payment  of any  amount in  respect  of the  Performance  Grants  which the
Committee  determines  to pay as provided  above shall be made by the Company as
promptly as practicable  after the end of the Award Period or at such other time
or times  as the  Committee  shall  determine,  and may be made in cash,  Common
Shares, Other Company Securities or property,  or other forms of payment, or any
combination  thereof or in such other manner,  as determined by the Committee in
its  discretion.  Notwithstanding  anything in this Paragraph 8 to the contrary,
the Committee may, in its discretion,  determine and pay out the Actual Value of
the Performance Grants at any time during the Award Period.


<PAGE>

9.   DEFERRAL OF COMPENSATION.

     The  Committee  shall  determine  whether or not an Award  shall be made in
conjunction  with  deferral  of  the  participant's   salary,   bonus  or  other
compensation,  or any  combination  thereof,  and  whether or not such  deferred
amounts may be

              (i)  forfeited  to the  Company or to other  participants,  or any
         combination  thereof,  under certain  circumstances (which may include,
         but need not be limited to,  certain types of termination of employment
         or performance of services for the Company and its Affiliates),

              (ii)  subject to  increase  or  decrease  in value  based upon the
         attainment of or failure to attain,  respectively,  certain performance
         measures and/or

              (iii)  credited with income  equivalents  (which may include,  but
         need not be limited to,  interest,  dividends or other rates of return)
         until the date or dates of payment of the Award, if any.

10.  DEFERRED PAYMENT OF AWARDS.

     The  Committee  may specify that the payment of all or any portion of cash,
Common  Shares,  Other  Company  Securities  or  property,  or any other form of
payment,  or any combination  thereof,  under an Award shall be deferred until a
later date.  Deferrals shall be for such periods or until the occurrence of such
events, and upon such terms, as the Committee shall determine in its discretion.
Deferred  payments of Awards may be made by  undertaking  to make payment in the
future based upon the performance of certain  investment  equivalents (which may
include, but need not be limited to, government securities, Common Shares, other
securities,  property or consideration,  or any combination  thereof),  together
with such additional  amounts of income equivalents (which may be compounded and
may include,  but need not be limited to, interest,  dividends or other rates of
return,  or any  combination  thereof) as may accrue  thereon  until the date or
dates of payment,  such investment  equivalents  and such additional  amounts of
income equivalents to be determined by the Committee in its discretion.

11.  AMENDMENT OR SUBSTITUTION OF AWARDS UNDER THE PLAN.

     The terms of any outstanding  Award under the Plan may be amended from time
to  time  by the  Committee  in its  discretion  in any  manner  that  it  deems
appropriate (including, but not limited to, acceleration of the date of exercise
of any Award and/or payments thereunder,  or reduction of the Option Price of an
Option or exercise price of an Award of Stock  Appreciation  Rights);  provided,
that no such amendment shall adversely  affect in a material manner any right of
a participant under the Award without his written consent,  unless the Committee
determines  in its  discretion  that there have  occurred  or are about to occur
significant changes in the participant's  position,  duties or responsibilities,
or significant changes in economic, legislative,  regulatory, tax, accounting or
cost/benefit  conditions which are determined by the Committee in its discretion
to have or to be expected to have a substantial effect on the performance of the
Company,  or any subsidiary,  affiliate,  division or department thereof, on the
Plan or an any Award  under the Plan.  The  Committee  may,  in its  discretion,
permit  holders  of  Awards  to  surrender  outstanding  Awards  as a  condition
precedent to the grant of new Awards under the Plan.


<PAGE>

12.  DISABILITY.

     For the  purposes  of this  Plan,  a  participant  shall be  deemed to have
terminated  his  employment or  performance  of services for the Company and its
Affiliates by reason of disability if the  Committee  shall  determine  that the
physical  or  mental  condition  of the  participant  by  reason  of which  such
employment or performance of services  terminated was such at that time as would
entitle him to payment of monthly disability  benefits under any disability plan
of the Company or an Affiliate in which he is a participant.  If the participant
is not  eligible  for benefits  under any  disability  plan of the Company or an
Affiliate,  he shall be deemed to have terminated such employment or performance
of services by reason of disability if the Committee  shall determine that he is
permanently and totally  disabled within the meaning of Section  22(e)(3) of the
Code.

13.  TERMINATION OF A PARTICIPANT.

     For all purposes under the Plan, the Committee  shall  determine  whether a
participant has terminated  employment by or the performance of services for the
Company or an  Affiliate,  provided  that  transfers  between the Company and an
Affiliate or between  Affiliates,  and approved  leaves of absence  shall not be
deemed such a termination.

14.  RELATED EMPLOYMENT.

     For the purposes of this Plan, Related Employment shall mean the employment
or  performance of services by an individual for an employer that is neither the
Company nor an Affiliate,  provided that (i) such  employment or  performance of
services is  undertaken  by the  individual  at the request of the Company or an
Affiliate,  (ii) immediately prior to undertaking such employment or performance
of  services,  the  individual  was employed by or  performing  services for the
Company or an Affiliate or was engaged in Related  Employment as herein defined,
and (iii) such employment or performance of services is in the best interests of
the Company and is recognized by the Committee,  in its  discretion,  as Related
Employment  for purposes of this  Paragraph  14. The death or  disability  of an
individual  during a period of Related  Employment  as herein  defined  shall be
treated,  for purposes of this Plan, as if the death or onset of disability  had
occurred  while the  individual  was employed by or performing  services for the
Company or an Affiliate.

15.  DILUTION AND OTHER ADJUSTMENTS.

     In the event of any change in the outstanding  Common Shares of the Company
by reason of any stock split,  stock dividend,  split-up,  split-off,  spin-off,
recapitalization,   merger,  consolidation,  rights  offering,  share  offering,
reorganization,  combination or exchange of shares, a sale by the Company of all
or part of its assets, any distribution to shareholders other than a normal cash
dividend,  or other  extraordinary  or unusual  event,  if the  Committee  shall
determine, in its discretion,  that such change equitably requires an adjustment
in the terms of any Award or the number of Common  Shares  available for Awards,
such adjustment may be made by the Committee and shall be final,  conclusive and
binding for all purposes of the Plan.


<PAGE>

16.  DESIGNATION OF BENEFICIARY BY PARTICIPANT.

     A participant may name a beneficiary to receive any payment to which he may
be entitled in respect of any Award under the Plan in the event of his death, on
a written form to be provided by and filed with the  Committee,  and in a manner
determined by the Committee in its discretion.  The Committee reserves the right
to review and approve  beneficiary  designations.  A participant  may change his
beneficiary  from time to time in the same manner,  unless such  participant has
made an irrevocable  designation.  Any designation of beneficiary under the Plan
(to the  extent it is valid  and  enforceable  under  applicable  law)  shall be
controlling over any other disposition, testamentary or otherwise, as determined
by the Committee in its discretion.  If no designated  beneficiary  survives the
participant  and is living on the date on which any  amount  becomes  payable to
such  participant's  beneficiary,  such  payment  will  be  made  to  the  legal
representatives of the participant's  estate, and the term "beneficiary" as used
in the Plan shall be deemed to include  such person or persons.  If there is any
question  as to the legal  right of any  beneficiary  to receive a  distribution
under the Plan, the Committee in its discretion may determine that the amount in
question be paid to the legal  representatives of the estate of the participant,
in which event the Company,  the Board and the Committee and the members thereof
will have no further liability to anyone with respect to such amount.

17.  CHANGE IN CONTROL.

     (a)   Upon any Change in Control:

                    (i) each Stock Option and Stock  Appreciation  Right that is
         outstanding  on the date of such Change in Control shall be exercisable
         in full immediately;

                    (ii) all restrictions with respect to Restricted Stock shall
         lapse immediately, and the Company's right to repurchase or forfeit any
         Restricted  Stock  outstanding  on the date of such  Change in  Control
         shall  thereupon  terminate  and  the  certificates  representing  such
         Restricted  Stock  and the  related  stock  powers  shall  be  promptly
         delivered to the participants entitled thereto; and

                    (iii) All Award Periods for the purposes of determining  the
         amounts of Awards of Performance  Grants shall end as of the end of the
         calendar  quarter  immediately  preceding  the date of such  Change  in
         Control,  and the amount of the Award  payable  shall be the portion of
         the maximum possible Award allocable to the portion of the Award Period
         that had elapsed and the results  achieved  during such  portion of the
         Award Period.


<PAGE>

     (b) For this purpose, a Change in Control shall be deemed to occur when and
only when any of the following events first occurs:

                    (i)  any  person  who  is not  currently  such  becomes  the
         beneficial owner, directly or indirectly,  of securities of the Company
         representing  25% or more of the combined voting power of the Company's
         then outstanding voting securities; or

                    (ii) two or more directors, whose election or nomination for
         election  is not  approved  by a majority  of the  Incumbent  Board (as
         hereinafter defined),  are elected within any single 24-month period to
         serve on the Board of Directors; or

                    (iii) members of the  Incumbent  Board cease to constitute a
         majority  of  the  Board  of  Directors  without  the  approval  of the
         remaining members of the Incumbent Board; or

                    (iv) any merger  (other  than a merger  where the Company is
         the  survivor  and there is no  accompanying  Change in  Control  under
         subparagraphs (i), (ii) or (iii) of this paragraph (b)), consolidation,
         liquidation  or  dissolution  of the  Company,  or the  sale  of all or
         substantially all of the assets of the Company.

     Notwithstanding  the foregoing,  a Change in Control shall not be deemed to
occur pursuant to  subparagraph  (i) of this paragraph (b) solely because 25% or
more of the combined  voting power of the  Company's  outstanding  securities is
acquired by one or more employee  benefit plans  maintained by the Company or by
any  other  employer,  the  majority  interest  in which is  held,  directly  or
indirectly,  by the Company. For purposes of this Section 17, the terms "person"
and  "beneficial  owner"  shall have the meaning set forth in Sections  3(a) and
13(d) of the Exchange Act, and in the regulations promulgated thereunder,  as in
effect on August 31,  1993;  and the term  "Incumbent  Board" shall mean (A) the
members of the Board of  Directors  of the  Company on August 31,  1993,  to the
extent that they continue to serve as members of the Board of Directors, and (B)
any individual  who becomes a member of the Board of Directors  after August 31,
1993, if his election or nomination for election as a director was approved by a
vote of at least three-quarters of the then Incumbent Board.

18.  MISCELLANEOUS PROVISIONS.

     (a) No employee or other person shall have any claim or right to be granted
an Award under the Plan.  Determinations  made by the  Committee  under the Plan
need not be uniform and may be made selectively among eligible individuals under
the Plan,  whether or not such  eligible  individuals  are  similarly  situated.
Neither the Plan nor any action taken hereunder shall be construed as giving any
employee  or other  person any right to  continue  to be  employed by or perform
services  for the  Company  or any  Affiliate,  and the right to  terminate  the
employment of or performance of services by any  participant at any time and for
any reason is specifically reserved.


<PAGE>

     (b) No participant or other person shall have any right with respect to the
Plan,  the Common Shares  reserved for issuance  under the Plan or in any Award,
contingent  or otherwise,  until  written  evidence of the Award shall have been
delivered to the recipient and all the terms,  conditions  and provisions of the
Plan and the Award  applicable to such recipient (and each person claiming under
or through him) have been met.

     (c) Except as may be approved by the Committee  where such  approval  shall
not adversely  affect  compliance of the Plan with Rule 16b-3 under the Exchange
Act, a  participant's  rights and interest under the Plan may not be assigned or
transferred,  hypothecated  or encumbered in whole or in part either directly or
by operation of law or otherwise (except in the event of a participant's  death)
including,  but  not  by  way  of  limitation,   execution,  levy,  garnishment,
attachment,  pledge, bankruptcy or in any other manner; provided,  however, that
any Option or similar right (including, but not limited to, a Stock Appreciation
Right) offered pursuant to the Plan shall not be transferable other than by will
or the laws of descent  and  distribution  and shall be  exercisable  during the
participant's lifetime only by him.

     (d)  No  Common  Shares,  Other  Company  Securities  or  property,   other
securities or property, or other forms of payment shall be issued hereunder with
respect to any Award unless counsel for the Company shall be satisfied that such
issuance will be in compliance with applicable federal, state, local and foreign
legal, securities exchange and other applicable requirements.

     (e) It is the intent of the Company  that the Plan  comply in all  respects
with Rule 16b-3 under the Exchange Act, that any ambiguities or  inconsistencies
in  construction of the Plan be interpreted to give effect to such intention and
that if any  provision  of the Plan is found not to be in  compliance  with Rule
16b-3,  such provision  shall be deemed null and void to the extent  required to
permit the Plan to comply with Rule 16b-3.

     (f) The Company and its Affiliates  shall have the right to deduct from any
payment made under the Plan,  any  federal,  state,  local or foreign  income or
other taxes  required by law to be withheld  with  respect to such  payment.  It
shall be a condition to the  obligation  of the Company to issue Common  Shares,
Other Company  Securities or property,  other  securities or property,  or other
forms of payment,  or any  combination  thereof,  upon  exercise,  settlement or
payment of any Award under the Plan, that the participant (or any beneficiary or
person entitled to act) pay to the Company,  upon its demand, such amount as may
be  requested  by the Company for the purpose of  satisfying  any  liability  to
withhold federal,  state,  local or foreign income or other taxes. If the amount
requested  is not paid,  the Company may refuse to issue  Common  Shares,  Other
Company Securities or property,  other securities or property, or other forms of
payment, or any combination thereof. Notwithstanding anything in the Plan to the
contrary,  the Committee may, in its discretion,  permit an eligible participant

<PAGE>

(or any  beneficiary or person entitled to act) to elect to pay a portion or all
of the amount  requested  by the  Company  for such  taxes with  respect to such
Award,  at such  time  and in such  manner  as the  Committee  shall  deem to be
appropriate  including,  but not  limited  to, by  authorizing  the  Company  to
withhold,  or agreeing to surrender to the Company on or about the date such tax
liability is determinable,  Common Shares, Other Company Securities or property,
other  securities  or property,  or other forms of payment,  or any  combination
thereof,  owned by such person or a portion of such forms of payment  that would
otherwise be distributed, or have been distributed, as the case may be, pursuant
to such Award to such person,  having a fair market value equal to the amount of
such taxes.

     (g) The expenses of the Plan shall be borne by the Company.  However, if an
Award  is  made to an  individual  employed  by or  performing  services  for an
Affiliate:

                    (i)  if  such  Award  results  in  payment  of  cash  to the
         participant, such Affiliate shall pay to the Company an amount equal to
         such cash payment unless the Committee shall otherwise determine in its
         discretion;

                    (ii) if the Award  results in the issuance by the Company to
         the participant of Common Shares, Other Company Securities or property,
         other  securities  or  property,  or  other  forms of  payment,  or any
         combination  thereof,  such Affiliate shall, unless the Committee shall
         otherwise  determine  in its  discretion,  pay to the Company an amount
         equal to the fair market value thereof, as determined by the Committee,
         on the date such Common Shares,  other Company  Securities or property,
         other  securities  or  property,  or  other  forms of  payment,  or any
         combination  thereof,  are  issued (or in the case of the  issuance  of
         Restricted  Stock or of Common  Shares,  Other  Company  Securities  or
         property,  or other  securities or property,  or other forms of payment
         subject to transfer and forfeiture conditions, equal to the fair market
         value  thereof  on the date on  which  they are no  longer  subject  to
         applicable  restrictions),  minus the amount,  if any,  received by the
         Company in respect of the purchase of such Common Shares, Other Company
         Securities or property,  other securities or property or other forms of
         payment,  or  any  combination  thereof,  all as  the  Committee  shall
         determine in its discretion; and

                    (iii) the foregoing obligations of any such Affiliate entity
         shall  survive  and remain in effect and binding on such entity even if
         its status as an Affiliate of the Company  should  subsequently  cease,
         except as otherwise agreed by the Company and the entity.


<PAGE>

     (h) The Plan  shall be  unfunded.  The  Company  shall not be  required  to
establish  any  special or  separate  fund or to make any other  segregation  of
assets to assure  the  payment  of any Award  under the Plan,  and rights to the
payment of Awards shall be no greater than the rights of the  Company's  general
creditors.

     (i)  By  accepting  any  Award  or  other  benefit  under  the  Plan,  each
participant  and each person claiming under or through him shall be conclusively
deemed to have indicated his acceptance and ratification of, and consent to, any
action taken by the Company, the Board or the Committee or its delegates.

     (j)  Fair  market  value  in  relation  to  Common  Shares,  Other  Company
Securities or property,  other  securities or property or other forms of payment
of Awards under the Plan or any  combination  thereof,  as of any specific  time
shall  mean  such  value as  determined  by the  Committee  in  accordance  with
applicable law.

     (k) The masculine  pronoun includes the feminine and the singular  includes
the plural wherever appropriate.

     (l) The  appropriate  officers of the  Company  shall cause to be filed any
reports,  returns or other information  regarding Awards hereunder or any Common
Shares issued  pursuant  hereto as may be required by Section 13 or 15(d) of the
Exchange Act (or any successor provision) or any other applicable statute,  rule
or regulation.

     (m) The validity, construction,  interpretation,  administration and effect
of the Plan, and of its rules and  regulations,  and rights relating to the Plan
and to Awards granted under the Plan, shall be governed by the substantive laws,
but not the choice of law rules, of the State of Delaware.

19.  PLAN AMENDMENT OR SUSPENSION.

     The Plan may be  amended or  suspended  in whole or in part at any time and
from time to time by the Board,  but no amendment shall be effective  unless and
until the same is approved by  shareholders  of the Company where the failure to
obtain such approval would adversely affect the compliance of the Plan with Rule
16b-3 under the Exchange Act and with other  applicable law. No amendment of the
Plan shall  adversely  affect in a material  manner any right of any participant
with respect to any Award theretofore granted without such participant's written
consent, except as permitted under Paragraph 11.


<PAGE>

20.  PLAN TERMINATION.

     This Plan shall terminate upon the earlier of the following dates or events
to occur:

     (a) upon the adoption of a resolution of the Board terminating the Plan; or

     (b) ten years from the date the Plan is  initially  approved and adopted by
the  shareholders  of the  Company  in  accordance  with  Paragraph  21  hereof;
provided,  however, that the Board may, prior to the expiration of such ten-year
period, extend the term of the Plan for an additional period of up to five years
for the grant of Awards other than Incentive  Stock  Options.  No termination of
the Plan shall  materially  alter or impair any of the rights or  obligations of
any person,  without his consent,  under any Award theretofore granted under the
Plan except that  subsequent to  termination of the Plan, the Committee may make
amendments permitted under Paragraph 11.

21.  SHAREHOLDER ADOPTION.

     The Plan shall be  submitted to the  shareholders  of the Company for their
approval and  adoption at a meeting or pursuant to a written  consent in lieu of
meeting to be held or  executed,  as the case may be, on or before  December 31,
1995,  or at any  adjournment  thereof.  The Plan shall not be effective  and no
Award shall be made hereunder unless and until the Plan has been so approved and
adopted.  The shareholders shall be deemed to have approved and adopted the Plan
only if it is approved and adopted at a meeting of the shareholders duly held or
pursuant  to a written  consent  in lieu of  meeting by vote taken in the manner
required  by the  laws of the  State  of  Delaware  and the  applicable  Federal
securities laws.







                               October 24, 1996


Securities and Exchange Commission
450 Fifth Street, N.W.
Washington, D.C. 20549

       Re:  Advanced Media, Inc.
            Registration Statement on Form S-8

Gentlemen:

     Reference is made to the filing by Advanced Media, Inc. (the "Corporation")
of a  Registration  Statement  on Form  S-8  with the  Securities  and  Exchange
Commission pursuant to the provisions of the Securities Act of 1933, as amended,
covering the  registration  of  10,000,000  shares of the  Corporation's  Common
Stock, $.001 par value per share, in connection with the Corporation's 1995 Long
Term Incentive Stock Option Plan (the "Plan").

     As counsel for the  Corporation,  we have examined its  corporate  records,
including its Certificate of Incorporation,  as amended,  By-Laws, its corporate
minutes,  the form of its Common Stock certificate,  the Plan, related documents
under the Plan and such other documents as we have deemed  necessary or relevant
under the circumstances.

       Based upon our examination, we are of the opinion that:

     1. The Corporation is duly organized and validly existing under the laws of
the State of Delaware.

     2. There have been  reserved  for issuance by the Board of Directors of the
Corporation  10,000,000  shares of its Common Stock,  $.001 par value per share.
The shares of the Corporation's  Common Stock, when issued pursuant to the Plan,
will be validly authorized, legally issued, fully paid and non-assessable.


<PAGE>

Securities and Exchange Commission
October 24, 1996
Page Two

     We hereby  consent  to be named in the  Registration  Statement  and in the
Prospectus which  constitutes a part thereof as counsel of the Corporation,  and
we hereby consent to the filing of this opinion as Exhibit 5 to the Registration
Statement.

                                    Very truly yours,


                                    /s/Blau, Kramer, Wactlar & Lieberman, P.C.
                                    BLAU, KRAMER, WACTLAR &
                                         LIEBERMAN, P.C.


                       CONSENT OF INDEPENDENT ACCOUNTANTS
                       ----------------------------------


We hereby consent to the  incorporation  by reference in this  Registration
Statement on Form S-8 of our report dated March 31, 1996, which appears on page
20 of  Advanced  Media,  Inc.'s  Annual Report on Form 10-K for the year  ended
December 31, 1995.

/s/Price Waterhouse LLP
- -----------------------------------
Price Waterhouse LLP
Melville, New York
October 22, 1996



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