AMERICAN FINANCIAL GROUP INC /OH/
S-3DPOS, 1995-09-26
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    <PAGE>
    As filed with  the Securities and  Exchange Commission  on September  26,
    1995
                                                   Registration No. 33-59989
    ------------------------------------------------------------------------
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C.  20549
                               ------------------
                                 Amendment No. 1
                                       to
                                    FORM S-3
                             REGISTRATION STATEMENT
                                      under
                           THE SECURITIES ACT OF 1933
                              --------------------
                         AMERICAN FINANCIAL GROUP, INC.
             (Exact name of Registrant as specified on its charter)

                 Ohio                               31-1422526
         (State or other jurisdiction of           (IRS Employer
         incorporation or organization)            Identification Number)

                             One East Fourth Street
                             Cincinnati, Ohio 45202
                                 (513) 579-2121

          (Address, including zip code, and telephone number, including
             area code, of Registrant's principal executive offices)

                                 ---------------

                           JAMES C. KENNEDY, Secretary
                         American Financial Group, Inc.
                             One East Fourth Street
                             Cincinnati, Ohio 45202
                                 (513) 579-2538
           (Name, address, including zip code, and telephone number, 
                   including area code, of agent for service)

                                ----------------

        Approximate date of commencement of proposed sale to the public:
      As soon as practicable after the effective date of this Registration
    Statement.

                               ------------------
         If  the  only securities  being registered  on  this Form  are being
    offered  pursuant to  dividend  or  interest reinvestment  plans,  please
    check the following box. /X/


    <PAGE>

         If  any of the  securities being registered  on this Form  are to be
    offered  on a delayed  or continuous  basis pursuant  to Rule 415  of the
    Securities Act of  1933, other than securities offered only in connection
    with dividend  or interest reinvestment plans, please check the following
    box. / /

         If  this  form is  filed to  register  additional securities  for an
    offering pursuant to Rule 462(b)  under the Securities Act,  please check
    the following  box and  list the  Securities  Act registration  statement
    number  of the  earlier  effective registration  statement for  the  same
    offering. / /

         If  this Form is a  post-effective amendment filed  pursuant to Rule
    462(c) under  the Securities  Act, check the  following box and  list the
    Securities Act  registration statement  number of  the earlier  effective
    registration statement for the same offering. / /

         If delivery  of the prospectus  is expected  to be made  pursuant to
    Rule 434, please check the following box. / /


    <PAGE>
                                                                  PROSPECTUS 
                         AMERICAN FINANCIAL GROUP, INC.

                           DIVIDEND REINVESTMENT PLAN


    The Dividend  Reinvestment Plan (the  "Plan") provides holders of  record
    of at least 25  shares of Common  Stock, par value $1.00  per share  (the
    "Common Stock"), of  American Financial Group, Inc.  ("American Financial
    Group" or the "Company") and holders of  record of at least 25  shares of
    Series F  or Series G preferred stock ("AFC preferred stock") of American
    Financial  Corporation  ("AFC") with  a simple  and convenient  method of
    investing cash  dividends in  additional shares  of Common  Stock at  the
    Current Market Price  (as defined herein).   All holders of record  of at
    least 25  shares  of Common  Stock or  AFC  preferred stock,  other  than
    brokers and nominees, are eligible to participate in the Plan.

         Participants  in   the  Plan  ("Participants")  purchase  additional
    shares of Common Stock  by reinvesting dividends on all shares  of Common
    Stock and  AFC preferred stock in  their Registered  Accounts (as defined
    herein)  and on  all  shares of  Common Stock  registered  in their  Plan
    Accounts (as  defined herein).   Participants do  not have the  option of
    having  dividends reinvested  on only  a portion  of  the shares  held in
    their Registered and Plan Accounts.

         A  Participant's "Registered  Account"  consists  of all  shares  of
    Common  Stock  or   AFC  preferred  stock  registered   directly  in  the
    Participant's  name.   A Participant's  "Plan  Account"  consists of  all
    shares of Common Stock acquired pursuant to  the Plan and allocated to  a
    Participant's account.

         Shares  purchased under  the Plan  will  be purchased  from American
    Financial  Group or on  the open  market.   If the Plan  purchases newly-
    issued shares  of  Common Stock  from  the  Company the  "Current  Market
    Price" is  defined as the average of  the daily high and low sales prices
    of the shares reported as New York Stock Exchange on the Investment  Date
    (as defined  herein).   If shares of  Common Stock  are purchased on  the
    open market,  the  "Current Market  Price"  is  defined as  the  weighted
    average of the actual price paid for shares of Common Stock purchased  by
    the Agent including commissions or service charges.  

         The  Common  Stock  is  currently  listed  on  the  New  York  Stock
    Exchange.  The  closing price of the Common  Stock as reported on the New
    York Stock  Exchange  for  September  22,  1995  was  $30.75  per  share.
    Because of potential  volatility in the stock  market, American Financial
    Group shareholders should  ascertain current trading prices of the Common
    Stock from publicly available market quotation reports.  

    <PAGE>


         This  Prospectus  relates  to  1,000,000   shares  of  Common  Stock
    available under the Plan.

         It  is  suggested  that  this  Prospectus  be  retained  for  future
    reference.

                        -----------------                

    THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES
         AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR
          HAS THE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED
             UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.  ANY
              REPRESENTATION TO THE CONTRARY IS A CRIMINAL OFFENSE.

               The date of this Prospectus is September 26, 1995.



                                       

    <PAGE>
                              AVAILABLE INFORMATION

         The  Company  is subject  to the  informational requirements  of the
    Securities Exchange Act of 1934  (the "Exchange Act"), and  in accordance
    therewith  files reports,  proxy  and  information statements  and  other
    information   with   the   Securities   and  Exchange   Commission   (the
    "Commission").  American  Financial Group has filed with the Commission a
    Registration Statement under  the Securities Act of 1933, as amended (the
    "Securities  Act"),  with respect  to the  shares of  Common Stock  to be
    offered under  the  Plan.   This  Prospectus  does  not contain  all  the
    information  set  forth  in  the  Registration   Statement  and  exhibits
    thereto, or amendments thereto,  to which reference is hereby made.  Such
    reports, proxy  and  information statements,  Registration Statement  and
    exhibits and other information filed  by American Financial Group  may be
    inspected  and,  upon  payment of  the  Commission's  customary  charges,
    copied  at the  public  reference facilities  of  the commission  at Room
    1024, Judiciary Plaza, 450 Fifth  Street, N.W., Washington, D.C.,  and at
    the  Regional Offices  of  the Commission  at  Seven World  Trade Center,
    Suite 1300, New York,  New York and at Citicorp Center, 500  West Madison
    Street, Suite 1409, Chicago, Illinois.

         The  Common  Stock  is  listed  on  the  New  York  Stock  Exchange.
    Reports,  proxy   and  information   statements  and  other   information
    concerning the Company may be inspected and copied at the Library of  the
    New York Stock Exchange at 20 Broad Street, New York, New York. 

                       INCORPORATION OF CERTAIN DOCUMENTS

         American  Financial  Group  will furnish,  without  charge,  to  any
    person to  whom this Prospectus is  delivered upon  such person's written
    or oral  request, a copy of any and  all of the information that has been
    incorporated by  reference in the  Registration Statement  of which  this
    Prospectus is a part (not  including exhibits to such  information unless
    such  exhibits  are  specifically incorporated  by  reference  into  such
    information).  Any  such request should  be directed to  the Senior  Vice
    President  and Treasurer, One East Fourth Street, Cincinnati, Ohio 45202;
    telephone: (513) 579-2488.

         The following documents  filed by American  Financial Group and  its
    predecessors  with   the   Securities   and   Exchange   Commission   are
    incorporated by reference in this Prospectus:

    American Financial Group (SEC File No. 1-11453):

         (i)     Quarterly Report on Form 10-Q for the period ended June 30,
                 1995;
         (ii)    Current Reports on  Form 8-K dated May 15, 1995  and August
                 23, 1995;
         (iii)   The description  of the Common  Stock contained in American
                 Financial Group's Registration  Statement on Form  8-B filed
                 on April 17, 1995.

                                       -2-

    <PAGE>

    American Premier Underwriters, Inc. (SEC File No. 1-1569):

         (i)     1994 Form 10-K;
         (ii)    Quarterly Report on  Form 10-Q  for the  period ended  March
                 31, 1995;
         (iii)   Current Reports on Form 8-K dated  April 3, 1995 and  August
                 23, 1995;
         (iv)    Proxy Statement/Prospectus filed on February 21, 1995.

    American Financial Corporation (SEC File No. 1-7361):

         (i)     1994 Form 10-K;
         (ii)    Quarterly Report on  Form 10-Q  for the  period ended  March
                 31, 1995;
         (iii)   Current Reports on Form 8-K dated  April 3, 1995 and  August
                 23, 1995.


         All  documents  subsequently  filed  by  American   Financial  Group
    pursuant to Section 13(a), 13(c), 14 or 15(d) of the Securities  Exchange
    Act of 1934,  prior to  the filing  of a  post-effective amendment  which
    indicates   that  all  securities  offered   have  been   sold  or  which
    deregisters all securities then remaining  unsold, shall be deemed  to be
    incorporated by  reference into this Prospectus  and to be a  part hereof
    from the date of filing of such documents.

                                   THE COMPANY

         American  Financial Group, Inc. is  a holding company  formed to own
    both  American Financial Corporation  and American  Premier Underwriters,
    Inc.   On  April  3, 1995,  American  Financial Corporation  and American
    Premier Underwriters, Inc. each merged with  newly-formed subsidiaries of
    American Financial Group.   Through its subsidiaries,  American Financial
    Group  is  engaged  primarily in  specialty  and multi-line  property and
    casualty  insurance businesses and in the sale of tax-deferred annuities.
    At  June 30, 1995,  American Financial Group had  nearly $10.5 billion of
    investments and  common shareholders' equity  of $987 million.   American
    Financial Group management  believes it ranks 15th in size among all U.S.
    property and  casualty  companies  and  10th among  such  publicly  owned
    companies.

         The principal  executive offices of  American Financial  Group, Inc.
    are located  at One East  Fourth Street,  Cincinnati, Ohio 45202  and its
    telephone number is (513) 579-2121.

    
                                       -3-


    <PAGE>
                                    THE PLAN

         The  following  are the  full provisions  of the  American Financial
    Group, Inc. Dividend Reinvestment Plan (the "Plan").

    Purpose

         The  purpose of  the Plan  is to  provide holders  of record  of the
    Common  Stock  of American  Financial  Group  and  holders  of record  of
    preferred  stock of  American Financial  Corporation  with  a simple  and
    convenient method  of investing cash dividends  paid on  Common Stock and
    American  Financial  Corporation   ("AFC")  preferred  stock  in   up  to
    1,000,000 shares  of American Financial Group  Common Stock.   Any holder
    of record of at  least 25 shares of American Financial Group Common Stock
    or  AFC preferred stock, other than  brokers and nominees, is eligible to
    participate in the Plan.

    Advantages of the Plan

         Participants  in the  Plan will  have cash  dividends on  all shares
    held in  their Registered Account  and on all shares  registered in their
    Plan Account  automatically reinvested in  additional shares of  American
    Financial  Group, Inc.  $1.00 par  value  Common Stock  ("Common Stock").
    Commissions or service charges  shall be borne by  Participants on a  pro
    rata basis in connection with purchases under the  Plan.  Full investment
    of funds is possible  under the Plan because fractions of shares, as well
    as whole shares,  will be credited  to the  Participants' Plan  Accounts.
    Further,  dividends in respect  of such  fractions, as  well as  on whole
    shares,  will be reinvested in additional shares  and such shares will be
    credited to Participants' Plan Accounts.   Statements of account  will be
    provided to Participants on a periodic basis.  Participation  in the Plan
    is  entirely voluntary  and  may be  terminated at  any time  with proper
    notice.

    Participation

         Participation in the Plan  is open to holders of record  of at least
    25 shares of Common Stock and holders of record of at least 25 shares  of
    AFC preferred  stock,  other  than  brokers  and  nominees,  and  can  be
    initiated at any  time by sending a  completed and signed  Enrollment and
    Authorization Form  ("Enrollment  Form") to  Securities Transfer  Company
    (the "Agent") at  One East Fourth Street,  Cincinnati, Ohio  45202.   The
    Enrollment Form must  be received  by the Agent  at least three  business
    days before the record date  for a dividend payment in order to have cash
    dividends reinvested on such dividend payment date.

         Additional Enrollment Forms  may be obtained at any time  by oral or
    written request to the Agent at the above address.




                                       -4-


    <PAGE>

         As used  herein, a  Participant's "Registered  Account" consists  of
    all  shares of  Common Stock  or AFC  preferred stock  registered in  the
    Participant's name.    A  Participant's "Plan  Account"  consists of  all
    shares of Common  Stock purchased pursuant to the  Plan with dividends on
    the shares  held  in the  Participant's  Registered  Account and  on  the
    shares registered  in the Participant's Plan  Account, net  of any shares
    previously withdrawn.

         The Enrollment Form provides  for only one type of  participation in
    the Plan  -- the purchase of  shares through  FULL DIVIDEND REINVESTMENT,
    directing the reinvestment of  all cash dividends on all shares of Common
    Stock or AFC  preferred stock in the Participant's Registered Account and
    on all shares registered to the Participant's Plan Account.

         Beneficial owners of shares  of Common Stock or AFC  preferred stock
    whose shares are  registered in names other than their own (for instance,
    in the name  of a broker or  nominee) must become shareholders  of record
    by  having  shares transferred  into  their  own  names in  order  to  be
    eligible to participate in the Plan.

         Participants may withdraw  from the  Plan at any  time by  notifying
    the Agent  in writing  at the  above address.   Such  withdrawal will  be
    effective for  dividends paid after the  record date  next succeeding the
    Agent's receipt of such instructions.

         Participants  are cautioned  that  the  Plan  does not  represent  a
    change  in  American  Financial Group's  dividend  policy  or  for either
    American Financial  Group or AFC, a  guaranty of  future dividends, which
    will  continue  to   depend  upon  each  company's   earnings,  financial
    requirements and other factors.  Participants should recognize that  none
    of American  Financial Group,  AFC nor  the Agent  can assure  them of  a
    profit or protect  them against a loss  on the Common Stock  purchased by
    them under the Plan.

    Reinvestment of Cash Dividends

         Cash dividends on all shares of Common Stock or AFC  preferred stock
    held in Participants'  Registered Accounts and on all full and fractional
    shares in Participants'  Plan Accounts  will be reinvested  in additional
    shares  of  Common Stock  at  the  Current  Market Price.    If  American
    Financial  Group  sells  newly-issued  shares  of  Common  Stock  to  the
    Participant's  Plan  Account, the  "Current  Market  Price" will  be  the
    average of the daily high  and low sales prices of the shares reported as
    New York Stock  Exchange - Composite Transactions on the Investment Date.
    If shares  of Common Stock are purchased on the open market for the Plan,
    the "Current  Market Price" will  be the weighted  average of the  actual
    price paid for shares of Common Stock purchased by the Agent. 



                                       -5-



    <PAGE>

    Each Participant's  Plan Account  will be  credited with  that number  of
    shares (including  fractional shares) equal to  the total  amount of cash
    dividends to  be reinvested for such  Participant divided  by the Current
    Market Price.

         "Investment Date"  means a dividend  payment date; provided  that if
    such dividend payment date falls on  a day when the Agent or the New York
    Stock Exchange is closed,  the Investment  Date will be  the next day  on
    which both the Agent and the New York Stock Exchange are open.

         Dividend reinvestment will  be made  on each  dividend payment  date
    (except as  described in "Acquisition of Shares by  the Agent" below) for
    all Participants  enrolled in  the Plan  three days prior  to the  record
    date for such dividend payment.  If an Enrollment Form is received  after
    this date, the  reinvestment of dividends  will start  with the  dividend
    payment  date  following the  next  record  date.    Dividend record  and
    payment dates  for  the  Common  Stock  and  AFC  preferred  stock  since
    December 31, 1993 were as follows:
    <TABLE>
    <CAPTION>
    American Financial Group Common Stock          AFC Preferred Stock
    -------------------------------------          -------------------------------------------------
    <S>                   <C>                      <C>                               <C>                      
                                                                                  
    Record Date           Payment Date             Record Date                       Payment Date        
    ------------------    -----------------        ----------------------------    -----------------
    December 31, 1993     January 14, 1994         (Series F) May 15, 1994           June 3, 1994
    April 1, 1994         April 15, 1994           (Series F) November 15, 1994      December 3, 1994
    June 30, 1994         July 14, 1994            (Series F) May 15, 1995           June 3, 1995
    September 30, 1994    October 14, 1994
    December 30, 1994     January 13, 1995         (Series G) February 15, 1994      March 3, 1994
    March 31, 1995        April 14, 1995           (Series G) August 15, 1994        September 3, 1994
    June 30, 1995         July 14, 1995            (Series G) February 15, 1995      March 3, 1995
                                                   (Series G) August 15, 1995        September 3, 1995


    </TABLE>
         Although  there  is  no   guarantee  of  future  dividends,   it  is
    anticipated that  cash  dividends  on  the  Common  Stock  which  may  be
    declared in  the future will be  paid on a quaterly  basis; the amount of
    dividends, record dates  and payment dates  for AFC  preferred stock  are
    fixed in that company's Articles of Incorporation.

    Acquisition of Shares by the Agent

         The Company has the  option of selling newly-issued Common  Stock to
    the Plan  or of directing the  Agent to purchase Common Stock  on the New
    York Stock Exchange on behalf of the Plan. 



                                       -6-

    <PAGE>
         Purchases on the open market  may begin five business days  prior to
    the Investment Date and will be  completed by the Investment Date, except
    where completion  at a later date  is necessary or deemed  appropriate by
    the Agent.

         If American Financial  Group determines  not to sell  new shares  of
    Common Stock  to the Plan, and  if the  applicable law or the  closing of
    the securities  markets requires temporary  curtailment or suspension  of
    open market purchases  of shares of Common  Stock, the Agent will  not be
    liable  if it is  unable to  make purchases  at such time.   If,  for any
    reason, purchases under the  Plan cannot be made for a period longer than
    30  days following an  Investment Date, the  Agent will  promptly mail to
    Participants checks for the amount of any unapplied cash dividends.

    Administration

         The  Agent administers the  Plan, keeps  the records,  sends account
    statements to  Participants and  performs  other duties  relating to  the
    Plan.   Costs of administering  the Plan are  paid by American  Financial
    Group.

         American Financial  Group may appoint a different Agent at any time.
    As  record   holder  of  the  shares  registered  in  Participants'  Plan
    Accounts, the Agent  will receive dividends  on all Plan  shares held  on
    the dividend  record date,  credit such  dividends to Participants'  Plan
    Accounts and automatically  reinvest such dividends in  additional shares
    of Common Stock.

         All questions and correspondence regarding  the Plan may be directed
    to the Agent as follows:

                          Securities Transfer Company
                          One East Fourth Street
                          Cincinnati, Ohio  45202
                          Attn:  American Financial Group Dividend
                                   Reinvestment Plan
                          (800) 368-3417 or (513) 579-2414

         The  Agent is  an Ohio  limited partnership  the general  partner of
    which is American  Financial Corportion and the limited partners of which
    are  American  Financial  Group  and  certain  of  its  subsidiaries  and
    affiliates.




                                       -7-


    <PAGE>
    Account Statements

         Accounts under  the Plan  will be  maintained in  the name  in which
    Participants registered  their certificates  for shares  of Common  Stock
    ("Certificates").

         Promptly after receiving  a properly completed Enrollment  Form, the
    Agent will mail an acknowledgement of enrollment to the Participant.

         Periodic statements  will be sent to Participants which will reflect
    reinvestment of  dividends,  if  any,  along  with  the  details  of  the
    transactions  that  have affected  their Plan  Account.   Statements will
    include the  date, price  and number  of shares  purchased, withdrawn  or
    sold, and  the total  number of  shares registered  in the  Participant's
    Plan Account  as of  the Investment Date.   Statements will  also reflect
    all  year-to-date activity  in  the Participant's  Plan Account.    These
    statements should be retained for tax purposes.

    Certificates

         Shares of Common Stock  purchased under the Plan will  be registered
    in the  name of the Agent  (or its nominee) and Certificates  will not be
    issued  to  Participants  unless  requested  in  writing.    This feature
    protects Participants against the risk  of loss, theft or  destruction of
    Certificates for shares registered in their Plan Accounts.

         Certificates  for any  whole shares  registered  in a  Participant's
    Plan Account will  be issued free of charge, not more often than once per
    calendar quarter, upon  written request to the  Agent.  Any  whole shares
    of Common Stock  for which Certificates are so  issued shall no longer be
    registered in the  Participant's Plan Account.   If the shares for  which
    Certificates are so issued  remain registered in the  Participant's name,
    they  will become  part  of the  Participant's  Registered Account.   Any
    remaining  full  shares and  fractions  of a  share  will continue  to be
    registered in the Participant's  Plan Account, so long  as the number  of
    full shares of  Common Stock or any  issue of AFC preferred  stock in the
    Participant's  Registered  Account  is at  least  25.    Certificates for
    fractions of shares will not be issued under any circumstances.

         In order to pledge any whole  shares of Common Stock registered in a
    Participant's Plan  Account, the  Participant must  withdraw such  shares
    and request the Agent to issue Certificates therefor.

    Withdrawal of Shares From the Plan

         Participants may,  no more  often than  once  per calendar  quarter,
    withdraw all or  a portion  of their whole  shares of  Common Stock  from
    their Plan Account for transfer into their Registered Account, for sale 




                                       -8-


    <PAGE>
    or for  transfer into  a different  registered  name; provided,  however,
    that in  order to continue participation  in the  Plan, Participants must
    leave at least 25  full shares of Common Stock or AFC preferred  stock in
    their Registered  Accounts at  all times.   If  a Participant desires  to
    have the Agent  sell a portion of  the shares being withdrawn  (see "Sale
    of Shares"), such portion must be at least 10 whole shares or  10% of the
    total number of shares in the Plan Account, whichever is greater.

         If the  total number of shares in a Participant's Registered Account
    decreases below  25, the Agent will close  the Plan Account and terminate
    the Participant's participation  in the Plan.  Upon such termination, the
    Agent will  issue  Certificates for  all  whole  shares of  Common  Stock
    registered  in  the Participant's  Plan  Account  and  mail  them to  the
    Participant, along with a check for any fractional shares.

         Fractions of  shares may be withdrawn from  the Plan Account only if
    all shares of  Common Stock are  withdrawn from  the Plan.   Participants
    who withdraw fractional  shares from their  Plan Account  will receive  a
    cash settlement in lieu thereof.

         To withdraw shares  of Common  Stock registered  in a  Participant's
    Plan Account  from such account, the Participant must notify the Agent in
    writing.  Such notice must instruct the  agent either to sell the  shares
    or to issue  Certificates for whole shares.   If no instruction is given,
    the  Agent  shall issue  Certificates  for  whole  shares  and mail  them
    directly  to  the Participant  along  with  a  check  for any  fractional
    shares.

         Cash  dividends  on  shares  withdrawn  from  a  Participant's  Plan
    Account  but  remaining  registered  in the  Participant's  name  in  the
    Participant's  Registered Account  will  be  automatically reinvested  in
    additional  shares of Common  Stock.  The sale  or other  transfer of any
    shares of Common  Stock or AFC preferred stock  registered in the name of
    a Participant  automatically withdraws those  shares from the  applicable
    Registered Account.

         If  a Participant's  written  request to  withdraw  shares from  the
    Participant's  Plan Account  is received  less than  three business  days
    before the record  date for a dividend payment, such withdrawal shall not
    be effective until after payment of such upcoming dividend.

    Sale of Shares

         If  Participants provide written  instruction to  the Agent  to sell
    shares of Common Stock registered in  their Plan Account, the Agent  will
    sell such  shares  through  a  registered  broker  or  dealer  within  10
    business days of  receipt of such written instructions.  The Participants
    will pay a service fee (currently $5.00), a brokerage commission  and any




                                       -9-

    <PAGE>
    transfer  tax applicable  to such  sale.   Fees  and commissions  will be
    deducted from the sale proceeds.   The Agent will not sell  any shares of
    Common Stock  or AFC preferred  stock for Participants  that are held  in
    their Registered Accounts.

    Voting Rights of Plan Shares

         For  each   meeting  of   the  Company's   or  AFC's   shareholders,
    Participants  will be  sent proxies  which will  enable them to  vote all
    shares  in  their   Registered  Account  as  well  as  all  whole  shares
    registered in their  Plan Account.  The  Agent, at its option,  will vote
    all  fractional shares  registered in  Participants'  Plan Accounts,  pro
    rata, in accordance with  all other votes by  whole shares registered  in
    Participants'  Plan  Accounts or  will  withhold  votes  related to  such
    fractional shares.

    Non-Cash Dividends, Stock Splits and Stock Dividends

         If  American  Financial  Group  makes   a  distribution  of  assets,
    including the stock  of subsidiaries, any such distributions will be made
    to  the  Plan,  which  as  soon as  practicable  will  allocate  any such
    distributions and pay them  directly to Participants.  Cash  will be paid
    for any fractional shares allocable to a Participant.

         Any stock  dividends or stock-split  shares distributed  by American
    Financial Group on shares registered  in a Participant's Plan  Account or
    held in  a  Participant's Registered  Account  will  be credited  to  the
    applicable account and will continue to be subject to the Plan.

         Holders  of  AFC  preferred  stock  are  entitled  to  receive  cash
    dividends only.

    Responsibility of American Financial Group,  AFC and the Agent  Under the
    Plan

         None  of American  Financial Group,  AFC, the  Agent or  its nominee
    shall have  any responsibility beyond the  exercise of  ordinary care for
    any  action taken or  omitted pursuant to the  Plan, nor  shall they have
    any duties, responsibilities or liabilities except such  as are expressly
    set forth herein.   None of American  Financial Group, AFC, the  Agent or
    its nominee, in administering the Plan, will  be liable for any act  done
    in good faith  or for any good  faith omission to act  including, without
    limitation, any claims  of liability  (i) with respect  to the prices  at
    which shares are purchased  or sold for a Participant's  Plan Account and
    the  times  when  such  purchases  and  sales  are  made,  (ii)  for  any
    fluctuation in  the market  value after purchase  or sale  of shares,  or
    (iii) arising  out of failure to  terminate a  Participant's Account upon
    such  Participant's death prior  to receipt of notice  in writing of such
    death.



                                       -10-


    <PAGE>
    Amendment and Termination of the Plan

         American  Financial Group  reserves the  right  to suspend,  modify,
    supplement or  terminate the  Plan at  any time.   All Participants  will
    receive notice of  any such suspension, modification,  supplementation or
    termination.    Any  such  suspension, modification,  supplementation  or
    termination will not affect previously executed transactions.

          FEDERAL INCOME TAX CONSEQUENCES OF PARTICIPATION IN THE PLAN

         The following  discussion offers only a brief outline of the Federal
    income tax consequences  of investing pursuant  to the  Plan.   Investors
    should consult  their  own  tax advisors  for  more detailed  information
    regarding  the impact  of federal,  state and  local taxes  upon such  an
    investment.

         With  respect to reinvested  cash dividends used  to purchase Common
    Stock from American Financial  Group, Participants  will be treated,  for
    Federal income tax purposes, as  having received on the  dividend payment
    date, a  dividend in the full amount of the cash dividend payable on such
    date with respect  to shares registered in the Participant's Plan Account
    and  shares held  in  the Participant's  Registered Account,  even though
    that amount is  not actually received in  cash but is instead  applied to
    the purchase of additional shares  of Common Stock for  the Participant's
    Plan Account.   Participants' tax basis  for Federal  income tax purposes
    in shares of  Common Stock acquired  from American  Financial Group  with
    reinvested cash dividends will be their purchase price.

         Participants'  tax basis  for  Federal income  tax  purposes in  any
    shares acquired  with reinvested cash dividends  in the  open market will
    be their  purchase price, including their  pro rata  share of transaction
    costs.

         Participants' holding  period for  shares of  Common Stock  acquired
    pursuant to the Plan will begin on the respective Investment Dates.

         A Participant  who, upon withdrawal from or termination of the Plan,
    receives a cash  payment for  the sale of  such withdrawn  shares or  any
    fractional share  held in the Participant's  Plan Account  will realize a
    gain or loss  measured by the difference  between the amount of  the cash
    received and the  Participant's basis in such shares or fractional share.
    Such  gain or  loss  will  be capital  in  character  if such  shares  or
    fractional share are a capital asset in the hands of the Participant.




                                       -11-

    <PAGE>

         Information  for   income  tax  purposes   will  be  printed   on  a
    Participant's  Plan Account  statement, which should  be retained for tax
    purposes.

         In the  case of  shareholders (including  foreign shareholders)  who
    elect to have  their dividends reinvested and whose dividends are subject
    to  United  States  income  tax  withholding,  an  amount  equal  to  the
    dividends payable to such shareholders,  less the amount of  tax required
    to be  withheld, will  be applied  to the  purchase of  shares of  Common
    Stock under the Plan.

                                 USE OF PROCEEDS

         The Company has no basis for estimating either  the number of shares
    of  Common  Stock that  ultimately  may  be  purchased  from the  Company
    pursuant to the Plan  or the  prices at which such  shares will be  sold.
    The Company  will use  the proceeds  from the  sale of  shares of  Common
    Stock pursuant to the  Plan, when and as received, for  general corporate
    purposes.

                                  LEGAL OPINION

         The validity of the  shares of Common Stock being offered hereby has
    been  passed upon  by  James  E. Evans,  Esq.    Mr. Evans,  Senior  Vice
    President  and General  Counsel of  American  Financial Group,  presently
    holds employee  stock options to purchase  11,819 shares  of Common Stock
    and owns 25,000 shares of Common Stock.

                    INDEMNIFICATION OF OFFICERS AND DIRECTORS

         Article IV of  the Company's Code of Regulations  provides directors
    and  officers with  the  right  to  indemnification  and  advancement  of
    expenses to the  fullest extent not prohibited by the General Corporation
    Law  of Ohio.   Directors  and officers  of the  Company  are indemnified
    generally against  expenses and liabilities  incurred in connection  with
    any proceedings,  including proceedings by or  on behalf  of the Company,
    relating  to their service to or at the request of the Company.  However,
    no indemnification may be made  if a final adjudication  establishes that
    a person's acts  or omissions (a) breached  the person's duty  of loyalty
    to the  Company  or its  shareholders, (b)  were  not  in good  faith  or
    involved a knowing  violation of law, or  (c) resulted in receipt  by the
    person of any improper personal benefit.

         Insofar   as  indemnification  for  liabilities  arising  under  the
    Securities Act  may  be  permitted  to  officers,  directors  or  persons
    controlling  the  Company  pursuant  to  the  foregoing  provisions,  the
    Company has  been  informed that  in the  opinion of  the Securities  and
    Exchange  Commission such  indemnification is  against  public policy  as
    expressed in the Securities Act and is therefore unenforceable.


                                       -12-

    <PAGE>



    No dealer,  salesman  or other  person has  been authorized  to give  any
    information  or  to  make  any  representations  not  contained  in  this
    Prospectus  and, if  given or  made, such  information  or representation
    must not be relied upon  as having been authorized by  the Company.  This
    Prospectus does not constitute  an offer to sell or a solicitation of any
    offer to buy any of the securities offered hereby in any jurisdiction  to
    any  person  to  whom  it  is  unlawful  to   make  such  offer  in  such
    jurisdiction.   Neither the delivery of this Prospectus nor any sale made
    hereunder shall,  under any  circumstances, create  any implication  that
    the information herein is  correct as of any time subsequent to  the date
    hereof or  that there  has been no change  in the affairs  of the Company
    since such date.


                                -----------------


                                TABLE OF CONTENTS


         AVAILABLE INFORMATION  . . . . . . . . . . . . . . . . . . . . .  2

         INCORPORATION OF CERTAIN DOCUMENTS . . . . . . . . . . . . . . .  2

         THE COMPANY  . . . . . . . . . . . . . . . . . . . . . . . . . .  3

         THE PLAN . . . . . . . . . . . . . . . . . . . . . . . . . . . .  4

         FEDERAL INCOME TAX CONSEQUENCES OF 
          PARTICIPATION IN THE PLAN . . . . . . . . . . . . . . . . . .   11

         USE OF PROCEEDS  . . . . . . . . . . . . . . . . . . . . . . .   12

         LEGAL OPINION  . . . . . . . . . . . . . . . . . . . . . . . .   12

         INDEMNIFICATION OF OFFICERS AND DIRECTORS  . . . . . . . . . .   12





                                 -13-

    <PAGE>










                                    AMERICAN
                                    FINANCIAL
                                   GROUP, INC.



                                    DIVIDEND
                                  REINVESTMENT
                                      PLAN






                             ----------------------

                                   PROSPECTUS

                               September 26, 1995

                             ----------------------







    <PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

    Item 14.  Other Expenses of Issuance and Distribution.

         The  following  table  sets  forth  the  estimated  expenses  to  be
    incurred by the  Company in connection with the issuance and distribution
    of securities being registered hereby:

    Securities and Exchange Commission registration fee   . . . . .  $10,819
    Accounting fees and expenses    . . . . . . . . . . . . . . . .    2,000
    Legal fees and expenses   . . . . . . . . . . . . . . . . . . .    2,500
    Printing expenses   . . . . . . . . . . . . . . . . . . . . . .    5,000
    Miscellaneous expenses    . . . . . . . . . . . . . . . . . .       5,000
                                                                    --------
                              TOTAL . . . . . . . . . . . . . . .     $25,319
                                                                    ========
    All  the  above   expenses  other  than  the  SEC  registration  fee  are
    estimates.

    Item 15.  Indemnification of Directors and Officers.

        Article IV of the  Company's Code of  Regulations provides  directors
    and  officers  with  the right  to  indemnification  and  advancement  of
    expenses to the  fullest extent not prohibited by the General Corporation
    Law of  Ohio.   Directors  and officers  of the  Company are  indemnified
    generally against  expenses and liabilities  incurred in connection  with
    any proceedings,  including proceedings by or  on behalf  of the Company,
    relating to their service to or at the request of the Company.   However,
    no indemnification may be made  if a final adjudication  establishes that
    a person's  acts or omissions  (a) breached the person's  duty of loyalty
    to  the Company  or  its  shareholders, (b)  were  not in  good  faith or
    involved a knowing  violation of law, or  (c) resulted in receipt  by the
    person of an improper personal benefit.

    Item 16.     Exhibits.

        The  following  Exhibits  are  filed as  part  of  this  Registration
    Statement.

        Exhibit No.

        5*               Opinion of Counsel.
        23.1*            Consent of Ernst & Young LLP.
        23.2*            Consent of Deloitte & Touche LLP.
        23.3*            Consent of Counsel (included in Exhibit 5).
        24*              Powers of Attorney.


    *Previously filed

                                     II - 1


    <PAGE>

    Item 17.     Undertakings.

        The undersigned Registrant hereby undertakes:

        (a)      (1)     To file, during any period  in which offers or sales
        are  being made,  a  post-effective amendment  to  this  Registration
        Statement  (i) to include any prospectus required by section 10(a)(3)
        of  the Securities Act,  (ii) to reflect in  the prospectus any facts
        or  events  arising after  the  effective  date  of the  Registration
        Statement  (or  the  most recent  post-effective  amendment  thereof)
        which,  individually or  in the  aggregate, represent  a  fundamental
        change in the  information set  forth in the Registration  Statement,
        and  (iii) to include  any material  information with  respect to the
        plan of  distribution not  previously disclosed  in the  Registration
        Statement  or  any  material  change  to  such  information   in  the
        Registration Statement.

        Provided, however,  that paragraphs (a)(1)(i)  and (a)(1)(ii) do  not
        apply if the information required  to be included in a post-effective
        amendment by those paragraphs is contained in periodic reports  filed
        by  the Registrant  pursuant to  Section 13  or Section  15(d) of the
        Securities Exchange  Act of 1934  that are  incorporated by reference
        in the Registration Statement.

                         (2)      That, for  the purpose  of determining  any
                 liability  under   the  Securities  Act,   each  such  post-
                 effective   amendment  shall   be  deemed   to  be   a   new
                 registration statement  relating to  the securities  offered
                 therein,  and the  offering of such securities  at that time
                 shall  be  deemed  to  be  the  initial bona  fide  offering
                 thereof.

                         (3)      To  remove from  registration  by means  of
                 post-effective  amendment   any  of   the  securities  being
                 registered which  remain unsold  at the  termination of  the
                 offering.

        (b)      That, for  purposes of determining  any liability under  the
        Securities  Act,  each  filing  of  the  Registrant's  Annual  Report
        pursuant to Section 13(a) or Section 15(d) of the Exchange  Act (and,
        where applicable, each filing  of an employee  benefit plan's  annual
        report  pursuant  to Section  15(d)  of  the  Exchange  Act) that  is
        incorporated  by reference  in the  Registration Statement  shall  be
        deemed to be a new  Registration Statement relating to the securities
        offered  therein, and the  offering of  such securities  at that time
        shall be deemed to be the initial bona fide offering thereof.





                                     II - 2


    <PAGE>
                                   SIGNATURES

        Pursuant  to  the requirements  of the  Securities  Act, the  Company
    certifies that it has reasonable grounds to believe  that it meets all of
    the requirements  for  filing  on  Form  S-3 and  has  duly  caused  this
    Amendment to Registration  Statement to be  signed on  its behalf by  the
    undersigned, thereunto duly  authorized in the City of  Cincinnati, State
    of Ohio, as of the 26th day of September, 1995.

                                  AMERICAN FINANCIAL GROUP, INC.

                                  By:    *Carl H. Lindner
                                      --------------------------------------
                                          Carl H. Lindner
                                          Chief Executive Officer

        Pursuant to  the requirements  of the Securities Act,  this Amendment
    to Registration Statement  has been signed  by the  following persons  in
    the capacities indicated as of the 26th day of September, 1995.  

    Signature                                      Title
    ----------                                     -----

    *Carl H. Lindner                               Chairman of the Board
    -----------------------------------
    Carl H. Lindner

    *Carl H. Lindner III                           Director
    -----------------------------------
    Carl H. Lindner III

    *Keith E. Lindner                              Director
    -----------------------------------
    Keith E. Lindner

    *S. Craig Lindner                              Director
    -----------------------------------
    S. Craig Lindner

    *Theodore H. Emmerich                          Director
    -----------------------------------
    Theodore H. Emmerich

    *James E. Evans                                Director
    -----------------------------------
    James E. Evans






                                     II - 3


    <PAGE>
    *William R. Martin                             Director
    -----------------------------------
    William R. Martin

    *Alfred W. Martinelli                          Director
    -----------------------------------
    Alfred W. Martinelli

    Fred J. Runk                                   Senior Vice President &
    -----------------------------------            Treasurer (Principal
    Fred J. Runk                                   Financial Officer and
                                                   Accounting Officer)

    *By: Fred J. Runk
         -------------------------------
         Fred J. Runk, Attorney-in-Fact






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