GREAT AMERICAN BACKRUB STORE INC
10QSB, 1996-08-14
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB


(Mark One)

/X/         Quarterly  Report  Pursuant to Section 13 or 15(d) of the Securities
            Exchange Act of 1934 For the Quarterly period ended June 30,  1996.

/ /         Transition  Report Pursuant to Section 13 or 15(d) of the Securities
            Exchange  Act of  1934  For  the  Transition  Period  from______  to
            ________.

Commission file number: 0-25334

                     THE GREAT AMERICAN BACKRUB STORE, INC.
        (Exact name of Small Business Issuer as specified in the charter)


             New York                                13-3729043
    (State of Incorporation)             (I.R.S. Employer Identification No.)

                425 Madison Avenue, Suite 605, New York, NY 10017
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 750-7046

            Check whether the issuer:  (1) filed all reports required by Section
13 or 15 (d) of the  Securities  Exchange Act during the past 12 months (or  for
such period that the registrant was required to file such reports),  and (2) has
been subject to such filing requirements for the past 90 days.

            Yes  / X /                                     No /  /

            State  the  number  of shares  outstanding  of each of the  issuer's
classes of common equity, as of the latest practicable date.

            Class                               Outstanding at August 14, 1996
            -----                               ------------------------------
Common Stock, $.001 par value                           2,014,342

            Transitional Small Business Disclosure Format(check one):

            Yes  /  /                           No / X /


<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                     PART 1

                              FINANCIAL INFORMATION


Item 1.     UNAUDITED FINANCIAL STATEMENTS
            Condensed Balance Sheet                                3
            Condensed Statements of Operations                     4
            Statements of Cash Flows                               5
            Notes to unaudited Financial Statements                6

Item 2.     MANAGEMENT'S DISCUSSION AND ANALYSIS OF
            FINANCIAL CONDITION AND RESULTS OF OPERATIONS          9
            ---------------------------------------------


                                     PART II

                                OTHER INFORMATION


Item 6.     EXHIBITS AND REPORTS ON FORM 8-K                      12

Signature Page                                                    13

Exhibit Index                                                     14

Exhibit 11: Statement re: Computation of per share earnings       15

Exhibit 27: Financial Data Schedule                               16


                                     Page 2
<PAGE>
Part 1:  Financial Information
Item 1:  Financial Statements 

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                             CONDENSED BALANCE SHEET
                                   (UNAUDITED)
                               AS OF JUNE 30, 1996

                                        ASSETS

Current assets:
     Cash and cash equivalents                                     $    348,810
     Certificate of deposit                                           1,000,000
     Prepaid expenses                                                   453,242
     Inventory                                                          184,757
                                                                   ------------
           Total current assets                                       1,986,809
                                                                   ------------

Property and equipment:
     Furniture and fixtures                                             312,238
     Leasehold improvements                                             640,704
     Purchased lease                                                    120,000
     Computer equipment                                                  33,318
                                                                   ------------
                                                                      1,106,260
     Less, Accumulated depreciation                                (    101,996)
                                                                   -------------
                                                                      1,004,264
                                                                   ------------

Other assets:
     Deferred offering costs                                             37,500
     Lease and equipment deposits                                       203,537
           Total other assets                                           241,037
                                                                   ------------


                Total assets                                       $  3,232,110
                                                                   ============

                         LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                              $    146,578
     Accrued expenses                                                   273,343
     Deferred revenue                                                    68,072
                                                                   ------------ 
                Total current liabilities                               487,993
                                                                   ------------

Deferred rent                                                           145,323
                                                                   ------------

Commitments and contingencies:

Stockholders' equity:
     Common stock, par value $0.001 per share,
      10,000,000 shares authorized, 2,014,342
      shares issued and outstanding                                       2,014
     Additional paid in capital                                       7,819,741
     Deficit accumulated during the development stage              (  5,222,961)
                                                                   ------------
                Total commitments and contingencies                   2,598,794
                                                                   ------------
                Total liabilities and stockholders' equity         $  3,232,110
                                                                   ============

                 See accompanying notes to financial statements
                                     Page 3
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
                        CONDENSED STATMENTS OF OPERATIONS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                      Three months ended             Six months ended    December 18, 1992
                                                            June 30,                     June 30, 
                                                            --------                     --------         (Inception) to
                                                       1996          1995           1996          1995     June 30, 1996
                                                       ----          ----           ----          ----     -------------
<S>                                                 <C>           <C>           <C>          <C>           <C> 
Revenues:
Services                                            $  542,419    $  150,303    $  929,596   $   288,218   $ 2,395,452
Products                                               138,947        23,562       267,287        53,117       770,184
Royalties, franchise fees and other                       --            --            --           2,034        46,558
                                                    ----------    ----------    ----------    ----------    ----------

           Total                                       681,366       173,865     1,196,883       343,369     3,212,194
                                                    ----------    ----------    ----------    ----------    ----------

Operating expenses:
Salaries and wages                                     321,208       193,533       617,591       230,243     2,500,666
Cost of products sold, buying and occupancy            107,956        22,309       218,476        39,299       596,039
Rental expense                                         146,209        60,777       285,185       119,588       957,008
Advertising and promotion                               23,642         8,346        43,979        16,675       339,651
Non-cash financial advisory fees                       131,250          --         218,750          --         218,750
General and administrative                             385,064       433,672       834,898       703,369     3,086,677
Depreciation                                            20,400         5,681        40,800        11,362       130,388
Waived salaries                                           --            --            --          30,000       350,000
                                                    ----------    ----------    ----------    ----------    ----------
           Total                                     1,135,729       724,318     2,259,679     1,150,536     8,179,179
                                                    ----------    ----------    ----------    ----------    ----------

Net loss from operations                              (454,363)     (550,453)   (1,062,796)     (807,167)   (4,966,985)
                                                    ----------    ----------    ----------    ----------    ----------

Other income (expense):
Interest Income                                          6,822        55,788        16,030        99,070       165,720
Interest expense                                          --            --              --      (313,696)     (421,696)
                                                    ----------    ----------    ----------    ----------    ----------

           Total                                         6,822        55,788        16,030      (214,626)     (255,976)
                                                    ----------    ----------    ----------    ----------    ----------

Net loss                                           ($  447,541)  ($  494,665)  ($1,046,766)  ($1,021,793)  ($5,222,961)
                                                    ----------    ----------    ----------    ----------    ----------

Weighted average number of
   shares outstanding during the period              1,825,782     1,750,000     1,790,553     1,386,250
                                                    ----------    ----------    ----------    ----------

Net loss per common share and equivalents           $    (0.25)   $    (0.28)   $    (0.58)   $    (0.74)
                                                    ----------    ----------    ----------    ----------
</TABLE>
                 See accompanying notes to financial statements
                                     Page 4

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                        Six months ended       Six months ended   December 18, 1992
                                                                            June 30,               June 30,  
                                                                            --------               --------        (Inception) to
                                                                              1996                   1995           June 30, 1996
                                                                              -----                  -----          -------------
                                                                                                    
<S>                                                                    <C>                     <C>                 <C>           
Cash flows from operating activities:
     Net loss                                                          ($  1,046,766)          ($  1,021,793)      ($  5,222,961)
                                                                        ------------            ------------        ------------
     Adjustments to reconcile net loss to net cash used
        by operating activities:
        Depreciation and amortization                                         40,800                  11,362             115,735
        Salaries waived by officers                                              -                    30,000             350,000
        Warrant financing costs                                                  -                   306,500             412,500
        Options granted as compensation                                      525,000                     -               631,830
        Common stock issued to former franchisee and
        consultant                                                               -                       -                66,915
        (Increase) decrease in:
             Accounts receivable                                               9,054                  29,000                  -
             Prepaid expenses                                          (     343,554)          (      79,231)      (     453,242)
             Inventory                                                        32,952           (      54,016)      (     184,757)
             Other assets                                              (      76,224)                159,573       (     241,037)
        Increase (decrease) in:                                                                                   
              Accounts payable and accrued expenses                    (     218,240)                143,161             419,921
              Deferred revenues and rent                               (      62,526)          (      20,840)            213,395
              Accrued officer expenses                                           -             (      67,040)                 -
                                                                        ------------            ------------        ------------

                    Total adjustments                                  (      92,738)                458,469           1,331,260
                                                                        ------------            ------------        ------------

Net cash used in operating activities                                  (   1,139,504)          (     563,324)      (   3,891,701)
                                                                        ------------            ------------        ------------

Cash flows from investing activities:
     Purchase of certificate of deposit                                          -                       -         (   1,000,000)
     Purchased lease                                                             -                       -         (     120,000)
     Purchase of property and equipment                                (     179,173)          (      72,137)      (     986,260)
                                                                        ------------            ------------        ------------

Net cash used in investing activities                                  (     179,173)          (      72,137)      (   2,106,260)
                                                                        ------------            ------------        ------------

Cash flows from financing activities:
     Net proceeds from the issuance of common stock                          445,750               5,127,732           6,346,771
     Proceeds from issuance of bridge notes and short-term debt                  -                       -               605,000
     Payment of bridge notes and short-term debt                                 -             (     605,000)      (     605,000)
     Payment of officer loan payable                                             -             (      15,000)                 -
                                                                        ------------            ------------        ------------

Net cash provided by financing activities                                    445,750               4,507,732           6,346,771
                                                                        ------------            ------------        ------------

Net increase (decrease) in cash and cash equivalents                   (     872,927)              3,872,271             348,810
Cash and cash equivalents, beginning of period                             1,221,737                  81,044                  -
                                                                        ------------            ------------        ------------

Cash and cash equivalents, end of period                               $     348,810           $ 3,953,315         $     348,810
                                                                        ------------            ------------        ------------

Supplemental  disclosures of cash flow information:  
Cash paid during the period
     for:
           Interest                                                    $         -                  $ 13,696       $      20,892
                                                                        ------------            ------------        ------------
                                                                                         
           Income taxes                                                $       1,500                $ 1,375        $       2,875
                                                                        ------------            ------------        ------------
</TABLE>

                 See accompanying notes to financial statements
                                     Page 5

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         ( A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS


DESCRIPTION OF BUSINESS

The Great  American  Backrub  Store,  Inc. (the  "Company"),  formerly  American
Pleasure,  Inc., is an  owner/operator  of retail  stores which provide  seated,
fully  clothed  back  rubs  and  sell  back  related   products.   The  Company,
incorporated on December 28, 1992, began  operations in August,  1993 and opened
its first store for business in October,  1993. As of June 30, 1996, the Company
has nine  locations,  eight in New York City and one in White Plains,  NY at the
"Westchester" mall.

Management  believes  that  the  Company's  planned  principal  operations,  the
establishment  of  Company-owned  stores and  franchised  stores  throughout the
country,  have not yet  commenced.  The  initial  nine  stores have been used to
continue to develop and modify the Company's  retail concept.  Accordingly,  the
accompanying  financial  statements  have been presented as a development  stage
company, in accordance with Statement of Financial  Accounting  Standards (SFAS)
No. 7.

NOTE 1 -  INITIAL PUBLIC OFFERING

In an initial  public  offering  completed  on March 7, 1995,  the Company  sold
1,250,000  shares of common  stock for  approximately  $6,250,000  which,  after
commissions  and fees,  provided the Company with net proceeds of  approximately
$5,127,732.

NOTE 2 - CONDENSED FINANCIAL STATEMENTS

The condensed balance sheet as of June 30, 1996 and the condensed  statements of
operations  and cash flows for the six month  periods  ended  June 30,  1996 and
1995,  and the period  December 18, 1992  (inception) to June 30, 1996 have been
prepared  by the  Company  without  audit.  In the  opinion of  management,  all
adjustments  (which  include  only normal  recurring  adjustments)  necessary to
present fairly the financial  position,  results of  operations,  and changes in
cash flows at June 30, 1996 and for all periods presented, have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  These condensed financial  statements should be
read in  conjunction  with the  financial  statements  and notes  thereto of the
Company as of December 31, 1995.

The results of  operations  for the six month  periods  ending June 30, 1996 and
1995 are not necessarily indicative of the operating results for the full year.

CASH AND CASH EQUIVALENTS

Cash and cash  equivalents  represent all amounts held in banks and money market
accounts and short term  investments  such as United States  Treasury Bills with
original maturities of three months or less.

                                     Page 6
<PAGE>

NOTE 3 - EARNINGS PER SHARE

Net loss per  common  share  for the six month  period  ended  June 30,  1996 is
computed by dividing net loss by the weighted average common shares  outstanding
during the period.  The assumed  exercise of common  share  equivalents  was not
utilized since the effect was anti-dilutive.

Net loss per  common  share  for the six month  period  ended  June 30,  1995 is
computed by dividing net loss by the weighted  average  number of common  shares
and common share equivalents  outstanding,  adjusted for the effects of applying
Securities and Exchange  Commission Staff Accounting  Bulletin No. 83, using the
treasury stock method.

NOTE 4 - STOCK OPTIONS

At the Company's 1994 annual meeting of shareholders  held on July 18, 1994, the
Company's  shareholders  approved the Employee Plan. The purpose of the Employee
Plan is to promote  the success of the  Company by  providing  a method  whereby
eligible employees of the Company and its subsidiaries,  as defined therein, may
be awarded  additional  remuneration for services  rendered,  thereby increasing
their  personal  interest in the Company.  The Employee Plan is also intended to
aid in attracting persons of suitable ability to become employees of the Company
and its  subsidiaries.  The plan  covers an  aggregate  of 75,000  shares of the
Company's Common Stock. As of June 30, 1996, options to purchase 8,500 shares of
Common Stock were outstanding under the plan.

In December  1994,  the Company  granted  ten-year  options to purchase  120,000
shares of Common Stock to each of Messrs.  Zanker,  Murray, and Steven Thompson,
then the Company's  Chief Financial  Officer.  Such options are exercisable at a
price of $3.75 per share. One-third of such options became exercisable in March,
1995,  one-third  became  exercisable  in  December  1995 and  one-third  become
exercisable  in  December  1996.  In July 1995,  the Company  granted  five-year
options to purchase 100,000 shares of Common Stock to each of Messrs. Zanker and
Murray.  Such options are  exercisable at a price of $1.875 per share.  All such
options are currently exercisable.  In July 1995, the Company granted options to
purchase  10,000 shares of Common Stock to Mr. Dee. Such options are exercisable
at a price of $2.5625  per share.  Options to  purchase  5,000  shares  vest and
become  exercisable  in July 1996 and options to purchase  an  additional  5,000
shares vest and become  exercisable in July 1997. All such options expire on the
day before the 5-year  anniversary  of vesting.  In December  1995,  the Company
granted  options to purchase  90,000  shares of Common  Stock to Mr.  Dee.  Such
options  are  exercisable  at a price of $2.375 per share.  Options to  purchase
45,000  shares are currently  exercisable  and options to purchase an additional
45,000 shares vest and become  exercisable  in December  1996.  All such options
expire on the day before the 5-year  anniversary of vesting.  In March 1995, the
Company granted ten-year options to purchase 100,000 shares of Common Stock to a
consultant to the Company.  Such options are exercisable at a price of $5.00 per
share.  All such options are currently  exercisable.  In July 1995,  the Company
granted  five-year  options  to  purchase  25,000  shares of  Common  Stock to a
consultant to the Company.  Such options are exercisable at a price of $4.00 per
share. All such options are currently  exercisable.  In August 1995, the Company
granted  three-year  options to  purchase  100,000  shares of Common  Stock to a
consultant to the Company,  of which options to purchase 14,000 shares have been
exercised to date.  Such options are exercisable at a price of $2.375 per share.
All such  options are  currently  exercisable.  In February,  1996,  the Company
granted  warrants  to  purchase  300,000  shares of Common  Stock to a financial
advisor and  consultant to the Company,  100,000 of which are  exercisable  at a
price of $1.00 per share, all of which have been exercised, and 200,000 of which
are  exercisable  at a price of $2.50  per  share,  of which  100,000  have been
exercised.

                                     Page 7
<PAGE>
NOTE 5 - LEASES

The Company leases retail stores and office equipment.  All of the retail stores
are leased under noncancelable  agreements which expire at various dates through
the year 2005. The agreements,  which have been classified as operating  leases,
require the Company to pay insurance, taxes and other maintenance costs.

Rent expense  amounted to $146,209 and $60,777 for the three month periods ended
June 30, 1996 and 1995,  respectively.  Rent  expense  amounted to $285,185  and
$119,588 for the six month periods  ended June 30, 1996 and 1995,  respectively.
Rent expense from December 18, 1992(inception) to June 30, 1996 was $957,008.

NOTE 6 - FINANCIAL ADVISORY AND CONSULTING AGREEMENT

On  February  7,  1996,  the  Company  entered  into a  financial  advisory  and
consulting  agreement  with an  investment  banking firm to, among other things,
advise the Company on the possible sale of additional securities,  as well as to
introduce  and assist in the  evaluation  of  potential  merger  and  partnering
opportunities.

The agreement is for a period of one year  commencing as of February 1, 1996 and
includes (i) a $100,000  retainer paid on the  execution of the  agreement  (ii)
warrants to purchase 100,000 shares of the Company's Common Stock at an exercise
price  of $1.00  per  share  excercisable  from  the  date of  agreement  to and
including  January 31, 1997(all of which have been exercised) and  (iii)warrants
to purchase 200,000 shares of the Company's Common Stock at an exercise price of
$2.50 per share  exercisable  from the date of the  agreement  to and  including
January 31, 1998(100,000 of which have been exercised).

Such warrants have resulted in a non-cash charge of $131,250 for the three month
period  ended June 30, 1996 and $218,750 for the six month period ended June 30,
1996.

                                     Page 8
<PAGE>
ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following  discussion and analysis  should be read in  conjunction  with the
Company's unaudited financial  statements and the related notes thereto included
elsewhere herein.

GENERAL

The  Company's  revenues are derived from the service of seated,  fully  clothed
back rubs and the sale of stress reducing products. The Company began operations
in August,  1993, and opened its first store for business in October,  1993. The
Company currently owns and operates ten locations, nine in New York City and one
in White Plains, NY at the "Westchester" mall.

The Company is actively negotiating for several additional locations,  primarily
in the New York  metropolitan  area,  to continue its expansion  plans.  For the
three month  period  ended June 30, 1996,  the Company  successfully  reached an
agreement  on one  addition  location  and opened a new store on May 18, 1996 in
Brooklyn,  New York. The tenth Great American  BackRub Store opened for business
on July 20, 1996.

RESULTS OF OPERATIONS

THREE MONTH PERIOD ENDED JUNE 30, 1996 COMPARED TO THREE MONTH PERIOD ENDED JUNE
30, 1995 AND SIX MONTH PERIOD  ENDED JUNE 30, 1996  COMPARED TO SIX MONTH PERIOD
ENDED JUNE 30, 1995

The Company is in the  development  stage and has not had  significant  revenues
since the  commencement  of its retail store  operations in October,  1993. From
this time through June 30, 1996, the Company has generated cumulative revenue of
$3,212,194  while incurring a cumulative loss of $5,222,961.  The losses to date
have been primarily  associated with the Company's  establishment of a corporate
and  administrative  infrastructure to position itself to open additional retail
stores.  For the three month period ended June 30,  1996,  overall  retail store
operations were  profitable.  The Company  anticipates this trend to continue as
existing  stores mature and new stores are opened.  The Company  does,  however,
expects to incur  additional  operating  losses for the next  twelve  months and
possibly longer as it embarks on its planned expansion.

The Company presently sells services in the form of its back rubs, and products,
in the form of a variety of massage and stress reduction products, in its retail
stores.  Since  inception,  sales of services  have  accounted  for 75% of total
revenue,  products for 24% and the  remaining 1% from other  sources.  Since the
Company is still a development stage  enterprise,  it is not clear whether these
percentages are indicative of future ratios in a larger operation.

                                     Page 9
<PAGE>

RESULTS OF OPERATIONS- CONT'D

For the three months ended June 30, 1996, revenues from services and products at
the Company's  stores  increased  292% to $681,366 from the  corresponding  1995
period. This increase was mainly attributed to increased traffic and the opening
of additional  stores as compared to the  corresponding  1995 period.  Operating
expenses  were  $1,135,729  for the three  month  period  ended June 30, 1996 as
compared to $724,318 for the same period in the prior year,  an increase of 57%.
This  increase  was  primarily  due to the  development  of a  management  team,
operational  systems,  marketing and design plans in the  implementation  of the
Company's  expansion  plans and non cash  charges  relating  to the  issuance of
options of approximately $130,000. Of these amounts,  approximately $508,870 was
related to corporate  overhead  expenses and $626,859 to store level  operations
for the three month period  ended June  30,1996.  However,  the net loss for the
three  month  period  ended June 30,  1996  decreased  to  $447,541  compared to
$494,665 for the prior year.  This  decrease was  primarily due to the Company's
overall retail store  operations being profitable for the three month ended June
30, 1996. For the period, store level profitably was approximately  $52,000. The
Company  expects  that  store  level  profitability  will  improve  and that its
operating  losses  will  continue to narrow as  existing  stores  mature and new
stores are opened.  No provision  for income taxes was  required  during  either
period due to the Company's incurrence of net operating losses.

For the six months ended June  30,1996,  revenues  from services and products at
the Company's  stores increased 249% to $1,196,883 from the  corresponding  1995
period. This increase was mainly attributed to increased traffic and the opening
of additional  stores as compared to the  corresponding  1995 period.  Operating
expenses  were  $2,259,679  for the six  month  period  ended  June 30,  1996 as
compared to  $1,150,536  for the same  period in the prior year,  an increase of
96%. This increase was primarily due to the  development  of a management  team,
operational  systems,  marketing and design plans in the  implementation  of the
Company's  expansion  plans and non cash  charges  relating  to the  issuance of
options  of  approximately  $220.000.  As a result  of the  increased  operating
expenses,  net loss for the six month  period  ended June 30, 1996  increased to
$1,046,766  compared to  $1,021,793  for the prior year. No provision for income
taxes was required  during either period due to the Company's  incurrence of net
operating losses.

While  general and  administrative  expenses are expected to increase due to the
need for  additional  management  and  administrative  support for the Company's
expanding  operations,  these  expenses  as a  percentage  of total  revenue are
expected to decline as total revenue  increases.  Other expense  items,  such as
advertising and promotion,  salaries and wages, cost of products,  however,  are
related to retail operations  themselves and their relative percentages to total
revenues  are  likely  to remain  fairly  constant  in the near term but  should
decrease as the Company streamlines it operations.

LIQUIDITY AND CAPITAL RESOURCES

The Company had $1,498,816 in working capital as of June 30, 1996, compared with
working capital of $3,758,199 as of June 30, 1995. The decrease is primarily due
to amounts spent on property,  equipment and leasehold  improvements to fund the
Company's initial nine stores and amounts spent on operations in the development
of a corporate infrastructure in anticipation of the Company's growth strategy.

From  inception  to June 30,  1996,  the  Company  has used  cash for  operating
activities of $3,891,701 and spent an additional  $2,106,260 for the purchase of
property,  equipment,  purchased leases, leasehold improvements and investments.
These  expenditures  have been  offset  by the net cash  provided  by  financing
activities,  principally from the Company's  October,  1993 private placement of
Common Stock,  aggregating $870,000, the December,  1994 Bridge Financing in the
principal amount of $275,000, the Company's March 1995 public offering of Common
Stock resulting in the net proceeds of approximately $5,127,732 and the issuance
of Common Stock to warrant and option  holders of  approximately  $445,000.  See
"Statement  of  Cash  Flows"  included  in  the  Company's  unaudited  financial
statements.

                                    Page 10
<PAGE>
LIQUIDITY AND CAPITAL RESOURCES- CONT'D

Inasmuch as the Company continues to have a high level of operating expenses and
will be required to make  significant  up-front  expenditures in connection with
its proposed expansion, the Company anticipates that losses will continue for at
least the next 12 months and until such time, if ever, as the Company is able to
generate significant revenues or achieve profitable operations.  As a result, in
their report of the Company's financial  statements as of December 31, 1995, the
Company's  independent certified public accountants have included an explanatory
paragraph that describes  factors raising  substantial doubt about the Company's
ability to continue as a going concern.

                                    Page 11
<PAGE>
                                     PART II

                                OTHER INFORMATION


ITEM 6.     EXHIBITS AND REPORTS ON FORM 8-K.

            (a) Exhibits:
                     Exhibit 11: Statement re: Computation of per share earnings
                     Exhibit 27: Financial Data Schedule

            (b) Reports on Form 8-K
                  None

                                    Page 12
<PAGE>
                                    SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.


                                        THE GREAT AMERICAN BACKRUB STORE, INC.
                                        --------------------------------------
                                                   Registrant



Date:  August 14, 1996
                                        /s/Keith R. Dee
                                        ---------------
                                        Keith R. Dee, Chief Financial Officer
                                        (duly authorized officer and principal
                                        financial officer and principal
                                        accounting officer) and Secretary

                                    Page 13
<PAGE>

                                  EXHIBIT INDEX


EXHIBITS                               DESCRIPTION

    11                     Statement re: Computation of per share earnings

    27                     Financial Data Schedule

                                   EXHIBIT 11

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS
<TABLE>
<CAPTION>
                                                                                                            Six Months' Three Months
                                                            Six Months Ended       Three Months Ended           Weighting Factor
                                                                 June 30,                June 30,           (in months)  (in months)
                                                                 --------                --------           -----------   ----------

                                                           1996          1995        1996         1995      1996   1995   1996  1995
                                                           ----          ----        ----         ----      ----   ----   ----  ----
<S>                                                       <C>         <C>         <C>         <C>            <C>    <C>    <C>   <C>
Issuance of common stock, June 1993                         375,000     375,000     375,000     375,000      6      6      3     3

Sale of common stock, October 1993                          125,000     125,000     125,000     125,000      6      6      3     3

Sale of common stock, March 1995
  1,250,000 shares                                        1,250,000     833,333   1,250,000   1,250,000      6      4      3     3

Shares issued upon exercise of options and warrants          40,553        --        75,782        --       see below      see below
                                                                                                                        
SAB 83 shares - see below                                      --        52,917        --          --        6      2      0     0
                                                          ---------   ---------   ---------   ---------    
Common stock and equivalents                              1,790,553   1,386,250   1,825,782   1,750,000
                                                          =========   =========   =========   =========    
</TABLE>
COMPUTATION OF WEIGHTED AVERAGE NUMBER OF SHARES ISSUED
UPON EXERCISE OF OPTIONS AND WARRANTS:

                                     Six months'          Three months'
                                   weighting factor      weighting factor
                    Shares           (in days)              (in days)
  Date              Issued             1996                  1996
  ----              ------             ----                  ---- 
    5/1/96          12,500              4,167                8,333
    6/1/96         200,000             33,333               66,667
    6/3/96          12,500              1,875                  563
    6/7/96           4,000                511                  131
   6/18/96           4,000                267                   36
   6/18/96           6,000                400                   53
                                       ------                ------ 
           
                        Total          40,553                75,782 
                                       ======                ====== 

SAB 83 Calculation (treasury stock method)
JUNE, 1995
<TABLE>
<CAPTION>

                                                                                                              Incremental
                                                Options/Warrants       Price/Share            Proceeds           Shares
                                                ----------------       -----------            --------           ------
<S>                                                     <C>             <C>                <C>                 <C>
 Options issued in December, 1994                       360,000         $     3.75         1,350,000 
                                                                                           ---------
 IPO price                                                                                      5.00
 Shares assumed repurchased                                                                  270,000            90,000

 Warrants issued in December, 1994                      137,500         $     2.50           343,750
 IPO  price                                                                                     5.00
 Shares assumed repurchased                                                                   68,750            68,750
                                                                                                                ------
 Total SAB 83 shares considered outstanding                                                                    158,750
                                                                                                               =======
</TABLE>
                                    Page 15

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
THIS  SCHEDULE  CONTAINS  SUMMARY  FINANCIAL   INFORMATION  EXTRACTED  FROM  THE
COMPANY'S  FORM  10-QSB FOR THE THREE  MONTH  PERIOD  ENDED JUNE 30, 1996 AND IS
QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                           DEC-31-1995
<PERIOD-START>                              APR-01-1996
<PERIOD-END>                                JUN-30-1996
<CASH>                                        1,348,810
<SECURITIES>                                          0
<RECEIVABLES>                                         0
<ALLOWANCES>                                          0
<INVENTORY>                                     184,757
<CURRENT-ASSETS>                              1,986,809
<PP&E>                                        1,106,260
<DEPRECIATION>                                  101,996
<TOTAL-ASSETS>                                3,232,110
<CURRENT-LIABILITIES>                           487,993
<BONDS>                                               0
                                 0
                                           0
<COMMON>                                          2,014
<OTHER-SE>                                    7,819,741
<TOTAL-LIABILITY-AND-EQUITY>                  3,232,110
<SALES>                                         138,947
<TOTAL-REVENUES>                                681,366
<CGS>                                           107,956
<TOTAL-COSTS>                                   599,015
<OTHER-EXPENSES>                                      0
<LOSS-PROVISION>                                      0
<INTEREST-EXPENSE>                                    0
<INCOME-PRETAX>                                (454,363)
<INCOME-TAX>                                          0
<INCOME-CONTINUING>                            (454,363)
<DISCONTINUED>                                        0
<EXTRAORDINARY>                                       0
<CHANGES>                                             0
<NET-INCOME>                                   (447,541)
<EPS-PRIMARY>                                      0.25
<EPS-DILUTED>                                      0.25
        

</TABLE>


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