GREAT AMERICAN BACKRUB STORE INC
DEF 14A, 1996-07-12
PERSONAL SERVICES
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
             of the Securities Exchange Act of 1934 (Amendment No. )


Filed by the registrant /X/

Filed by a party other than the registrant / /

Check the appropriate box:

         / /      Preliminary Proxy Statement
         / /      Confidential,  for Use of the Commission Only (as permitted by
                  Rule 14a-6(e)2))
         /X/      Definitive Proxy Statement
         / /      Definitive Additional  Materials
         / /      Soliciting   Material  Pursuant  to  Rule  14a-11(c)  or  Rule
                  14(a)-12


                     THE GREAT AMERICAN BACKRUB STORE, INC.
- --------------------------------------------------------------------------------
                  (Name of Registrant as Specified in Charter)




- --------------------------------------------------------------------------------
      (Name of Person(s) filing Proxy Statement, if other than Registrant)

         Payment of filing fee (check the appropriate box):

         /X/      $125 per Exchange  Act Rule  0-11(c)(1)(ii),  14a-6(i)(1),  or
                  14a- 6(i)(2) or Item 22(a)(2) of Schedule 14A.

         / /      $500 per each party to the  controversy  pursuant  to Exchange
                  Act Rule 14a-6(i)(3).

         / /      Fee computed on table below per Exchange Act Rules 14a-6(i)(4)
                  and 0-11.

         (1)      Title  of  each  class  of  securities  to  which  transaction
                  applies:

- --------------------------------------------------------------------------------


         (2)      Aggregate number of securities to which transaction applies:


<PAGE>
- --------------------------------------------------------------------------------


         (3)      Per  unit  price  or other  underlying  value  of  transaction
                  computed  pursuant  to  Exchange  Act Rule 0-11 (Set forth the
                  amount on which the filing fee is calculated  and state how it
                  was determined):


- --------------------------------------------------------------------------------


         (4)      Proposed maximum aggregate value of transaction:

         (5)      Total fee paid:

         / /      Fee paid previously with preliminary materials.


         / / Check box if any part of the fee is offset as  provided by Exchange
Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting  fee was
paid previously.  Identify the previous filing by registration statement number,
or the form or schedule and the date of its filing.

         (1)      Amount Previously Paid:



- --------------------------------------------------------------------------------


         (2)      Form, Schedule or Registration Statement no.:



- --------------------------------------------------------------------------------


         (3)      Filing Party:



- --------------------------------------------------------------------------------


         (4)      Date Filed:

                                       -2-

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.


                                                                   July 12, 1996



Dear Shareholders:

                  You are cordially invited to attend the 1996 Annual Meeting of
Shareholders of The Great American  BackRub Store,  Inc.,  which will be held at
the offices of Olshan  Grundman  Frome & Rosenzweig  LLP,  505 Park Avenue,  New
York, New York 10022, on Monday, August 12, 1996, at 10:00 a.m., local time.

                  Information about the Annual Meeting,  including a listing and
discussion  of the matters on which the  Shareholders  will act, may be found in
the enclosed Notice of Annual Meeting and Proxy Statement.

                  We hope that you will be able to attend  the  Annual  Meeting.
However,  whether  or not you  anticipate  attending  in  person,  I urge you to
complete,  sign and return the enclosed  proxy card promptly to ensure that your
shares will be represented at the Annual Meeting. If you do attend, you will, of
course, be entitled to vote in person,  and if you vote in person such vote will
nullify your proxy.

                                             Sincerely,


                                             /s/ WILLIAM ZANKER
                                             ------------------
                                             WILLIAM ZANKER
                                             Chairman of the Board and President




YOUR VOTE IS VERY IMPORTANT,  REGARDLESS OF THE NUMBER OF SHARES YOU OWN. PLEASE
READ THE ATTACHED PROXY  STATEMENT  CAREFULLY,  AND COMPLETE,  SIGN AND DATE THE
ENCLOSED  PROXY CARD AS  PROMPTLY  AS  POSSIBLE  AND  RETURN IT IN THE  ENCLOSED
ENVELOPE.


<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          425 Madison Avenue, Suite 605
                            New York, New York 10017
                            ------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                 August 12, 1996
                             ----------------------


To the Shareholders of
THE GREAT AMERICAN BACKRUB STORE, INC.:

         NOTICE IS HEREBY GIVEN that the Annual Meeting of  Shareholders  of THE
GREAT AMERICAN BACKRUB STORE, INC., a New York corporation (the "Company"), will
be held at the  offices of Olshan  Grundman  Frome &  Rosenzweig  LLP,  505 Park
Avenue,  New York,  New York  10022,  on Monday,  August 12, 1996 at 10:00 a.m.,
local time, for the following purposes:

         1.       To elect  seven (7) members of the Board of  Directors  of the
                  Company to serve until the next annual meeting of shareholders
                  and until their  successors  have been duly  elected and shall
                  have qualified;

         2.       To  approve  an  amendment  to the  Company's  Certificate  of
                  Incorporation  to increase the number of authorized  shares of
                  the  Company's  Common  Stock  from ten  million  (10,000,000)
                  shares to twenty million  (20,000,000) shares and to authorize
                  the  issuance  by  the  Company  of  up  to  fifteen   million
                  (15,000,000) shares of Preferred Stock;

         3.       To ratify the  appointment of BDO Seidman,  LLP as independent
                  auditors of the Company for the year ending December 31, 1996;
                  and

         4.       To transact  such other  business as may properly  come before
                  the Annual Meeting or any adjournments thereof.

         Only  shareholders  of record at the close of  business on July 2, 1996
are entitled to notice of, and to vote at, the Annual Meeting.

                                   By Order of the Board of Directors


                                   KEITH DEE,
                                   Secretary

New York, New York
July 12, 1996


              WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE ANNUAL
           MEETING YOU ARE URGED TO FILL IN, DATE, SIGN AND RETURN THE
                ENCLOSED PROXY IN THE ENVELOPE THAT IS PROVIDED,
            WHICH REQUIRES NO POSTAGE IF MAILED IN THE UNITED STATES.


<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          425 Madison Avenue, Suite 605
                            New York, New York 10017
                            -------------------------

                               PROXY STATEMENT FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                                 August 12, 1996
                            -------------------------

                                  INTRODUCTION

         This Proxy  Statement  is furnished  to the  shareholders  of THE GREAT
AMERICAN  BACKRUB  STORE,  INC.,  a New York  corporation  (the  "Company"),  in
connection  with the  solicitation  by the Board of  Directors of the Company of
proxies  ("Proxies")  for  the  Annual  Meeting  of  Shareholders  (the  "Annual
Meeting") to be held at the offices of Olshan  Grundman Frome & Rosenzweig  LLP,
505 Park Avenue,  New York, New York 10022, on Monday,  August 12, 1996 at 10:00
a.m., local time, or at any adjournments  thereof. The approximate date on which
this Proxy Statement and the  accompanying  Proxy will be first sent or given to
shareholders is July 12, 1996.

                        RECORD DATE AND VOTING SECURITIES

         The  voting  securities  of the  Company  outstanding  on July 2,  1996
consisted of 2,014,342 shares of common stock, $.001 par value ("Common Stock"),
entitling the holders thereof to one vote per share. Only shareholders of record
as at that date are  entitled to notice of and to vote at the Annual  Meeting or
any adjournments  thereof.  A majority of the outstanding shares of Common Stock
present in person or by proxy is required for a quorum.

                            PROXIES AND VOTING RIGHTS

         Shares of Common Stock represented by Proxies, in the accompanying form
of Proxy,  which are properly executed,  duly returned and not revoked,  will be
voted in accordance with the instructions contained therein. If no specification
is indicated on the Proxy, the shares represented  thereby will be voted (i) for
the election as directors of the persons who have been nominated by the Board of
Directors,  (ii)  to  approve  an  amendment  to the  Company's  Certificate  of
Incorporation  to increase the number of authorized  shares of Common Stock from
ten million  (10,000,000)  shares to twenty million  (20,000,000)  shares and to
authorize  the  issuance  by the Company of up to fifteen  million  (15,000,000)
shares of preferred stock, $.001 par value ("Preferred Stock"),  (iii) to ratify
the appointment of BDO Seidman,  LLP as independent  auditors of the Company for
the year  ending  December  31,  1996 and (iv)  for any  other  matter  that may
properly come before the Annual  Meeting in accordance  with the judgment of the
person or persons voting the Proxy.

         The execution of a Proxy will in no way affect a shareholder's right to
attend the Annual Meeting and vote in person. Any Proxy executed and returned by
a  shareholder  may be  revoked  at any time  thereafter  if  written  notice of
revocation  is given to the  Secretary  of the  Company  prior to the vote to be
taken at the Annual  Meeting or by  execution  of a  subsequent  Proxy  which is
presented  to the  Annual  Meeting,  or if the  shareholder  attends  the Annual
Meeting  and votes by ballot,  except as to any  matter or matters  upon which a
vote shall have been cast  pursuant  to the  authority  conferred  by such Proxy
prior to such revocation.  Broker  "non-votes" and the shares of Common Stock as
to which a  shareholder  abstains are included for purposes of  determining  the
presence  or absence of a quorum for the  transaction  of business at the Annual
Meeting.  A  broker  "non-vote"  occurs  when a  nominee  holding  shares  for a
beneficial owner does not vote on a particular proposal because the nominee does
not have  discretionary  voting  power  with  respect  to that  item and has not
received  instructions  from the beneficial  owner.  Broker  "non-votes" are not
counted for purposes of  determining  whether a proposal has been  approved and,
therefore, do not have the effect of votes in opposition in such tabulations. An
abstention  from  voting  on a  matter  or a  Proxy  instructing  that a vote be
withheld  has the same  effect as a vote  against a matter  since it is one less
vote for approval.

<PAGE>

         All expenses in connection with this  solicitation will be borne by the
Company.  It is expected that  solicitations will be made primarily by mail, but
officers,  directors,  employees  or  representatives  of the  Company  may also
solicit  Proxies  by  telephone,  telegraph  or in  person,  without  additional
compensation.  The Company will, upon request,  reimburse  brokerage  houses and
persons  holding  shares in the  names of their  nominees  for their  reasonable
expenses in sending solicitation material to their principals.

                               SECURITY OWNERSHIP

         The following table sets forth information  concerning ownership of the
Company's  Common  Stock,  as at July 2, 1996, by (i) each  Director,  (ii) each
executive  officer,  (iii) all Directors  and executive  officers as a group and
(iv) each person  known to the Company to be the  beneficial  owner of more than
five percent of the Common Stock.

<TABLE>
<CAPTION>

                                                                              Amount and
                                                                              Nature of
                                                                              Beneficial
                                                                             Ownership(2)          Percent of Class(3)
                         Name and Address(1)                            --------------------     ---------------------
                         -------------------
<S>                                                                              <C>                            <C> 
Laidlaw Holdings, Inc................................................            334,152 (4)                    16.7
  100 Park Avenue
  New York, New York 10017
Laidlaw Equities, Inc................................................              6,064                          *
  100 Park Avenue
  New York, New York 10017
The William Zanker Trust.............................................             63,562 (5)                     3.2
Debbie Dworkin.......................................................             63,562 (6)                     3.2
William Zanker.......................................................            243,562 (7)                    11.2
Terrance C. Murray...................................................            239,375 (8)                    11.0
Stephen Seligman.....................................................             11,667 (9)                      *
Andrew L. Hyams......................................................             72,104(10)                     3.6
Edward E. Faber......................................................              6,667(11)                      *
Donald R. Fleischer..................................................             22,292(12)                     1.1
Peter Hanelt.........................................................              6,667(11)                      *
Keith Dee............................................................             45,000(13)                     2.2
Clive Kabatznik......................................................            113,500(14)                     5.4
  2665 South Bayshore Drive
  Coconut Grove, Florida 33133
Cumberland Associates................................................            130,000                         6.5
  1114 Avenue of the Americas
  New York, New York 10036
All executive officers and Directors as a group (8 persons)..........            583,772(15)                    23.9
</TABLE>


- -------------------------
*        less than 1%
(1)      Unless otherwise indicated, the address of each beneficial owner is c/o
         the Company, 425 Madison Avenue, New York, New York 10017.
(2)      Beneficial  ownership has been determined in accordance with Rule 13d-3
         under the Exchange Act ("Rule 13d-3") and unless  otherwise  indicated,
         represents  shares for which the  beneficial  owner has sole voting and
         investment power.
(3)      The percentage of class if calculated in accordance with Rule 13d-3 and
         assumes that the  beneficial  owner has  exercised any options or other
         rights to subscribe  which are  exercisable  within sixty (60) days and
         that no other  options or rights to  subscribe  have been  exercised by
         anyone else.

                                       -2-

<PAGE>
(4)      These shares  consist of (i) 328,088  shares held by Laidlaw  Holdings,
         Inc. and (ii) 6,064 shares held by its  subsidiary,  Laidlaw  Equities,
         Inc.
(5)      A family  trust for the benefit of William  Zanker's  children.  Debbie
         Dworkin,  the wife of William  Zanker,  the  Company's  Chairman of the
         Board and President, and Andrew L. Hyams are the Trustees of this trust
         and share voting and dispositive power with respect to the shares owned
         by this trust.
(6)      Debbie Dworkin is the wife of William Zanker, the Company's Chairman of
         the Board and President.  These shares consist of 63,562 shares held by
         The William Zanker Trust.
(7)      These shares  consist of (i) 63,562  shares held by The William  Zanker
         Trust,  and (ii) 180,000 shares  issuable upon the exercise of options.
         Mr. Zanker disclaims any beneficial ownership of the shares held by the
         trust.
(8)      Includes 180,000 shares issuable upon the exercise of options.
(9)      These shares  consist of (i) 5,000 shares held by Stephen  Seligman and
         his wife, Beth Greer,  as joint tenants with right of survivorship  and
         (ii) 6,667 shares issuable upon the exercise of options.
(10)     Andrew L. Hyams, by virtue of his shared voting and  dispositive  power
         as Trustee  over the shares held by The William  Zanker  Trust,  may be
         deemed the beneficial  owner of 63,562 shares,  representing  the share
         holdings of the trust. Mr. Hyams and his wife,  Tracey Hyams, also hold
         1,875 shares as joint tenants with right of survivorship.  In addition,
         these  shares  include  6,667  shares  issuable  upon the  exercise  of
         options.
(11)     Represents 6,667 shares issuable upon the exercise of options.
(12)     These shares  consist of (i) 3,125 shares held by Mr.  Fleischer,  (ii)
         6,667  shares  issuable  upon the  exercise of options and (iii) 12,500
         shares issuable upon the exercise of certain warrants.
(13)     Represents 45,000 shares issuable upon the exercise of options.
(14)     Includes (i) 86,000  shares  issuable  upon the exercise of options and
         (ii)  27,500  shares  held by  Colonial  Capital  Corp.  of  which  Mr.
         Kabatznik is the President.
(15)     Includes 444,168 shares issuable upon the exercise of options.

                          ----------------------------

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

         Directors of the Company  hold office until the next annual  meeting of
shareholders  or until their  successors  are elected and  qualified.  Directors
shall be elected by a plurality of the votes cast, in person or by proxy, at the
Annual Meeting. If no contrary instructions are indicated, Proxies will be voted
for the election of William Zanker, Terrance C. Murray, Stephen Seligman, Edward
E. Faber,  Andrew L. Hyams,  Donald R.  Fleischer  and Peter  Hanelt,  the seven
nominees of the Board of Directors.  All of the nominees are currently Directors
of the Company.  The Company  does not expect that any of the  nominees  will be
unavailable  for election,  but if that should occur before the Annual  Meeting,
the Proxies  will be voted in favor of the  remaining  nominees  and may also be
voted for a substitute nominee or nominees selected by the Board of Directors.


                                       -3-

<PAGE>
         The names of the nominees and certain  information  concerning them are
set forth below:


Name                           Age         Position(s) with the Company
- ----                           ---         ----------------------------

William Zanker                  40         Chairman of the Board and President

Terrance C. Murray              46         Chief Executive Officer and Director

Stephen Seligman                40         Director

Edward E. Faber                 61         Director

Andrew L. Hyams                 40         Director

Donald R. Fleischer             40         Director

Peter Hanelt                    50         Director


         WILLIAM  ZANKER  founded the Company in December 1992 and has served as
the Chairman of the Board of Directors and President  since that time.  Prior to
founding the Company,  Mr. Zanker was the founder and from 1980 to December 1991
the  Chairman  of the Board of  Directors  and Chief  Executive  Officer  of The
Learning Annex, Inc., a national chain offering short,  inexpensive  educational
programs in a variety of subjects.  In December 1991, an involuntary petition in
bankruptcy  was filed  against The Learning  Annex,  Inc.  (Case No.  91-B-12582
(SDNY)). From December 1991 to December 1992, Mr. Zanker was a consultant to The
Learning Annex, Inc.

         TERRANCE C. MURRAY has been a director and Chief  Executive  Officer of
the Company since December 1993.  From February 1993 through  November 1993, Mr.
Murray was a management  consultant.  From May 1991 through  January  1993,  Mr.
Murray was Executive Vice President,  Operations of Supercuts,  Inc., a national
chain of company-owned  and franchised hair care salons with headquarters in San
Francisco,  California.  From July 1985 through  April 1991,  Mr.  Murray was an
attorney  with  the  law  firm  Foley,  McIntosh  &  Foley  located  in  Albany,
California.

         STEPHEN  SELIGMAN  has been a director  of the Company  since  February
1994.  He has been Chief  Executive  Officer of The Learning  Annex - California
from January 1991 to the present.  From October 1989 through  December 1990, Mr.
Seligman was Chief Executive Officer of The Learning Annex - New York. From 1986
through September 1989, Mr. Seligman was Chief Operating Officer of Hema Systems
Limited, a blood service management company located in New York, New York.

         EDWARD E. FABER became a director of the Company on March 7, 1995.  Mr.
Faber was the  President,  Chief  Executive  Officer and Deputy  Chairman of the
Board of  Directors  of  Supercuts,  Inc.  from June 1991 until he retired  from
active  management in December 1992.  During his tenure at Supercuts,  Mr. Faber
had primary  responsibility for franchise  development and marketing.  From 1976
through  January 1990, he held various  executive  positions with  ComputerLand,
including  President from 1976 to 1983,  President and Chief  Executive  Officer
from  1985 to 1986,  Chairman  and  Chief  Executive  Officer  from  1986  until
Computerland was sold in 1987, and Vice Chairman from 1987 to January 1990. From
February  1990 to April 1991,  he was  Chairman and Chief  Executive  Officer of
Dataphaz,   a  ComputerLand   franchisee,   which  was  sold  to   ComputerLand.
Additionally,  from  1957  to  1969,  Mr.  Faber  held  various  positions  with
International  Business  Machines.  Mr.  Faber also  served as an officer in the
United States Marine Corps.


                                       -4-

<PAGE>
         ANDREW L. HYAMS became a director of the Company on March 7, 1995.  Mr.
Hyams has been a  strategic  planner  for the  Boston  Department  of Health and
Hospitals  since  September  1992 and since  June 1991 has been in  private  law
practice in health law and policy in  Massachusetts.  From September 1990 to May
1991, he attended the Harvard School of Public Health. From 1985 to August 1990,
he served as  general  counsel to the  Massachusetts  Board of  Registration  in
Medicine.  Mr. Hyams has practiced law in New York and Massachusetts in both the
public and private  sectors,  specializing  in health law and regulation and has
written and lectured in this field. Mr. Hyams is also a visiting lecturer at the
Harvard School of Public  Health.  Mr. Hyams holds law and public health degrees
from Harvard Law School and Harvard School of Public Health, respectively.

         DONALD R. FLEISCHER  became a director of the Company on March 7, 1995.
In 1981, Mr. Fleischer co-founded First Moments, Inc., an advertising firm which
is a leader in the marketing and delivery of sample kits to targeted groups, and
has served as its Executive  Vice President  since then.  Mr.  Fleischer is also
President of Additions,  Inc., which specializes in direct  marketing,  contract
packaging and product fulfillment.

         PETER  HANELT  became a director of the  Company on March 7, 1995.  Mr.
Hanelt has been Chief Operating Officer and Chief Financial Officer of Esprit de
Corp., an international women's apparel manufacturer and retailer, since October
1993, and was a consultant in the  development of Esprit's  turnaround  strategy
between April and October 1993.  During his  nineteen-year  career in operations
and finance,  Mr. Hanelt has held a number of Chief Operating  Officer and Chief
Financial   Officer  positions  with  such  companies  as  Post  Tool,  Inc.,  a
multi-store,  multi-state  retail chain (from  September 1990 to December 1992);
Sam & Libby, Inc.,  retailer and wholesaler of women's shoes (from February 1990
to August 1990);  and  Manetti-Farrow,  Inc., the exclusive U.S.  wholesaler for
Gucci,  Fendi and Mark Cross accessories and leather goods (from 1983 to January
1990). In addition, Mr. Hanelt held executive financial positions at various San
Francisco hospitals,  where he was responsible for a public bond refinancing and
negotiation of a hospital affiliation. He was a certified public accountant with
Deloitte & Touche in San Francisco  from 1975 to 1979.  Mr. Hanelt  received his
undergraduate  degree from the U.S.  Military Academy at West Point in 1967, and
his M.B.A. from the University of California at Berkeley in 1975.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NOMINEES

BOARD MEETINGS AND COMMITTEES

         The Board of Directors of the Company  formally met on three  occasions
during the year ended  December 31,  1995.  From time to time during such fiscal
year, the members of the Board acted by unanimous  written consent.  Each of the
directors attended (or participated by telephone conference in) more than 75% of
the aggregate of such meetings of the Board of Directors and Committees on which
he served  during the year ended  December 31, 1995.  The Board of Directors has
authorized  an  Executive  Committee,  an Audit  Committee,  and a  Compensation
Committee  (which also functions as the Stock Option  Committee).  The Executive
Committee members are William Zanker,  Terrance Murray and Stephen Seligman. The
Audit  Committee  members are Donald  Fleischer,  Peter  Hanelt  (Chairman)  and
Stephen Seligman. The Compensation Committee members are Andrew Hyams (Chairman)
and Edward Faber. Only independent  directors will be appointed to the Audit and
Compensation Committees.

         The  Executive  Committee is  permitted to meet,  and act, in lieu of a
meeting  of the  entire  Board of  Directors,  except as  provided  by law.  The
Executive  Committee  held no meetings  during the year ended December 31, 1995.
The Audit Committee reviews,  analyzes and makes recommendations to the Board of
Directors with respect to the Company's  compensation  and accounting  policies,
controls and statements and coordinates  with the Company's  independent  public
accountants. The Audit Committee held no meetings during the year ended December
31, 1995. The Compensation Committee reviews, analyzes and makes recommendations
to  the  Board  of  Directors  regarding   compensation  of  Company  directors,
employees,  consultants  and  others,  including  grants of stock  options.  The
Compensation Committee held no meetings during the year ended December 31, 1995.
From time to time during the year ended  December 31,  1995,  the members of the
Compensation  Committee acted by unanimous written consent. The Company does not
have a standing  nominating  committee or a committee  which  serves  nominating
functions.

                                       -5-

<PAGE>

BOARD OF DIRECTORS COMPENSATION

         Each Director who is not an employee of the Company receives $1,000 for
each Board or committee  meeting  attended.  Employees of the Company receive no
additional  compensation for service as a Director. All Directors are reimbursed
for their reasonable  out-of-pocket  expenses  incurred in connection with their
duties to the Company.

         The Company  granted  options to purchase 10,000 shares of Common Stock
to each of Messrs.  Seligman,  Faber,  Hyams,  Fleischer  and Hanelt on March 7,
1995.  The options have a per share  exercise  price of $5.00 and vest one-third
upon issuance, one-third on March 7, 1996 and one-third on March 7, 1997.

EXECUTIVE COMPENSATION

         The following  table sets forth,  for the fiscal years  indicated,  all
compensation  awarded  to,  earned  by or paid to the  chief  executive  officer
("CEO") of the Company and the Chairman of the Board of the Company. There is no
other executive  officer of the Company whose salary and bonus exceeded $100,000
with respect to the fiscal years ended December 31, 1995,  December 31, 1994 and
December 31, 1993.

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                  Annual Compensation          Long-Term Compensation
                                                  -------------------          ----------------------
                                                                                       Awards
Name and Principal Position           Year             Salary($)                     Options (#)
- ---------------------------           ----             ---------                     -----------
<S>                                   <C>               <C>                            <C>    
William Zanker                        1993                 *                             --
  Chairman of the Board               1994                 *                           120,000
                                      1995              108,308                        100,000

Terrance Murray                       1993                 *                             --
  Chief Executive Officer             1994                 *                           120,000
                                      1995              108,308                        100,000

</TABLE>

- --------------
*        Mr. Zanker and Mr. Murray did not receive any  compensation for 1993 or
         1994.

         The following  table sets forth  certain  information  regarding  stock
option  grants  made to each of the  Executive  Officers  named  in the  Summary
Compensation Table during the year ended December 31, 1995.

                        OPTION GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>

                                                Individual Grants
                     ----------------------------------------------------------------------

                      Number of Shares
                       of Common Stock    % of Total Options
                     underlying Options  Granted to Employees Exercise or Base   Expiration
        Name             Granted (#)        in Fiscal Year    Price ($/Share)       Date
        ----             -----------        --------------    ---------------       ----
<S>                        <C>                     <C>                <C>         <C>
William Zanker             100,000                 21.5%              $1.875      7/18/00

Terrance C. Murray         100,000                 21.5%              $1.875      7/18/00

</TABLE>


                                       -6-

<PAGE>
         The following table provides certain information  regarding unexercised
stock  options  held by each of the  Executive  Officers  named  in the  Summary
Compensation  Table as of December 31, 1995. No stock options were  exercised by
any such officer during the fiscal year ended December 31, 1995.

                                           FISCAL YEAR-END OPTION VALUES
<TABLE>
<CAPTION>


                                   Number of Securities Underlying Unexercised
                                          Options at Fiscal Year End (#)        Value of Unexercised in-the-Money Options ($)
Name                                        Exercisable/Unexercisable                     Exercisable/Unexercisable
                                   -------------------------------------------- --------------------------------------------
<S>                                               <C>                                          <C>
William Zanker                                    140,000/80,000                               $205,000/10,000

Terrance C. Murray                                140,000/80,000                               $205,000/10,000

</TABLE>

LONG-TERM INCENTIVE PLANS

         The Company does not have any  long-term  incentive or defined  benefit
pension plans.

EMPLOYMENT AGREEMENTS

         The Company has entered into an agreement  with Mr. Zanker  pursuant to
which he is employed  full-time  as the  President  of the Company for a term of
three years,  commencing as of November 1, 1994.  Mr. Zanker will be required to
devote  substantially  all of his business  time and attention to the affairs of
the Company.  Mr.  Zanker will receive an annual base salary of $120,000 for the
first two years of the  agreement.  The salary for the third year will be set by
the Compensation Committee of the Company's Board of Directors.  Mr. Zanker will
also be entitled to receive an annual  bonus,  if, when and as may be determined
by the  Company's  Board of  Directors.  In addition,  Mr. Zanker will receive a
bonus ("Performance  Bonus") of $100,000 payable anytime during the initial term
of  the  employment  agreement  upon  (i)  the  opening  of an  aggregate  of 40
Company-owned  and/or  franchised  stores or (ii) the  Common  Stock  trading at
$10.00 per share for 30  consecutive  trading  days at any time after August 28,
1995,  or (iii) the Company's  revenues for any of the years ended  December 31,
1995, 1996 or 1997 equalling or exceeding  $12.5 million,  exclusive of revenues
from  acquired  companies.  The  employment  agreement  contains  a  non-compete
provision  during the term of the  agreement  and for two years  thereafter.  In
addition, Mr. Zanker shall be entitled to receive such benefits as are generally
provided from time to time by the Company to its senior management employees, as
well as to  participate  in the Company's  stock option plan as may from time to
time be in effect.

         The Company has entered into a three-year employment agreement with Mr.
Murray similar to that of Mr. Zanker,  commencing  November 1, 1994,  containing
generally  the same  terms and  conditions  as  provided  for  above;  provided,
however,  that Mr.  Murray shall be entitled to receive a  Performance  Bonus of
$130,000  payable  on  the  achievement  of the  same  performance  criteria  as
described above. Mr. Murray's employment agreement provides for Mr. Murray to be
employed as Chief Executive Officer.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

         Section  16(a) of the  Securities  Exchange  Act of 1934,  as  amended,
requires the Company's officers and directors, and persons who own more than ten
percent  of a  registered  class of the  Company's  equity  securities,  to file
reports of ownership and changes in ownership  with the  Securities and Exchange
Commission (the "Commission").  Officers, directors and greater than ten percent
shareholders are required by the Commission's regulations to furnish the Company
with copies of all Section 16(a) forms they file.


                                       -7-

<PAGE>
         Based  solely  on  review of  copies  of such  forms  furnished  to the
Company, or written  representations that no Form 5's were required, the Company
believes  that during the year ended  December  31,  1995,  except as  described
below,  all  Section  16(a)  filing  requirements  applicable  to its  officers,
directors and greater than ten-percent beneficial owners were complied with.

         Messrs.  Zanker,  Murray and Dee each  failed to timely file one Form 4
reflecting the grant of options to purchase Common Stock.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         A former  officer  of the  Company  owned a 12.5%  limited  partnership
interest  in a  franchise  which  was  terminated  during  1995.  As part of the
termination  agreement,  this limited  partnership  received  $25,000 and 18,185
shares of Company common stock with a market value of  approximately  $55,000 on
the date the franchise termination agreement was executed.

         At December 31, 1994,  the Company had a  non-interest  bearing  demand
note  payable due to an officer of $15,000  and had amounts due to officers  for
unreimbursed expenses of $67,040.  These amounts were paid during the year ended
December 31, 1995.

         In  December  1994,  each of Messrs.  Zanker and  Murray  waived  their
respective  salaries  which have accrued  since  January  1994 in the  aggregate
amount of $220,000 as of December 31, 1994 and worked without salary until March
1, 1995. Each has been subsequently  compensated in accordance with the terms of
their respective employment agreements.

         On March 9, 1995, the Company entered into a consulting  agreement with
A. Clinton Allen (the "Consulting  Agreement").  Pursuant to such agreement, Mr.
Allen was paid $3,000 per month, plus expenses. In addition, the Company granted
to Mr. Allen options to purchase 100,000 shares of Common Stock  exercisable for
a period of 10 years at a price of $5.00 per share and was to grant to Mr. Allen
an option to purchase  25,000  shares of Common  Stock at the  beginning of each
calendar year during the term of the  Consulting  Agreement.  Mr. Allen became a
director  of the Company on March 9, 1995.  On  December  18,  1995,  Mr.  Allen
resigned  from his position as a member of the Board of Directors of the Company
and the Consulting Agreement was terminated.

         On December 7, 1995, the Company entered into an option  agreement (the
"Option  Agreement")  with Laidlaw  Equities,  Inc. and Laidlaw  Holdings,  Inc.
("Laidlaw")  pursuant to which Laidlaw granted the Company an option (the "First
Option") to purchase  100,000 shares of Common Stock (the "First Option Shares")
and an option (the  "Second  Option" and  together  with the First  Option,  the
"Options")  to  purchase  375,000  shares of Common  Stock (the  "Second  Option
Shares" and together with the First Option  Shares,  the "Option  Shares").  The
First Option may be  exercised in whole or in part,  at any time or from time to
time, prior to September 7, 1996 (the "Expiration Date"),  after which the First
Option, to the extent not previously exercised,  will expire. The exercise price
for the First Option shall be $4.00 per share.

         The Second  Option may be exercised in whole or in part, at any time or
from time to time,  prior to the Expiration Date, after which the Second Option,
to the extent not previously exercised,  will expire. The exercise price for the
Second Option shall be $4.00 per share.

         The Option  Agreement  may be assigned by the  Company,  at any time or
from time to time in whole or in part,  without the consent of Laidlaw as to any
of the Options which are  simultaneously  therewith  being exercised by any such
assignee.

         On April 9, 1996, Laidlaw and Investors Associates, Inc. ("IA") entered
into an  agreement  whereby  Laidlaw  granted IA an option to purchase the First
Option Shares at an exercise price of $3.00 per share at any time to and

                                       -8-

<PAGE>
including May 9, 1996 and the Company  simultaneously  released Laidlaw from the
First Option. IA exercised such option.

         On April 24,  1996,  the Company and certain  individuals  unaffiliated
with the Company (the "Holders")  entered into an agreement  whereby the Company
granted such  individuals the right (the "Right") to cause the Company to assign
the Second Option to them at any time prior to June 7, 1996; provided,  however,
that the  exercise  price of the Second  Option  shall be $5.00 per share.  This
agreement  has been  extended to September 7, 1996.  IA purchased  50,000 of the
Second  Option  Shares  from  Laidlaw.  Simultaneously  therewith,  the  Company
released Laidlaw from the Second Option as to such 50,000 shares and the Holders
released the Company from the Right as to such 50,000 shares.

         All future and ongoing transactions and loans with officers,  directors
and  principal  shareholders  of the Company will be on terms no less  favorable
than could be obtained from independent  third parties and will be approved by a
majority of the disinterested directors of the Company.

                           -------------------------

                                 PROPOSAL NO. 2

         INCREASE AUTHORIZED COMMON STOCK AND AUTHORIZE PREFERRED STOCK

         The  Board  of  Directors  recommends  an  amendment  to the  Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock from ten million (10,000,000) shares to twenty million (20,000,000)
shares and to  authorize  the  issuance  of up to fifteen  million  (15,000,000)
shares of Preferred Stock. The text of the proposed amendment is attached hereto
as Exhibit A and is incorporated herein by reference.

         The  Company is  currently  authorized  to issue  10,000,000  shares of
Common Stock and no shares of Preferred  Stock.  As of July 2, 1996,  the record
date for the Annual  Meeting,  2,014,342  shares of Common Stock were issued and
outstanding,  and  approximately an additional  1,223,453 shares of Common Stock
were  reserved for  issuance  upon  exercise of  outstanding  stock  options and
warrants and for options  that may be granted in the future under the  Company's
1994 Employee Stock Option Plan.

         Common Stock. The Board of Directors of the Company believes that it is
advisable and in the best interests of the Company to have available  additional
authorized but unissued  shares of Common Stock in an amount adequate to provide
for the future needs of the Company. The additional shares will be available for
issuance  from time to time by the  Company  in the  discretion  of the Board of
Directors,  normally  without  further  shareholder  action  (except  as  may be
required  for a  particular  transaction  by  applicable  law,  requirements  of
regulatory  agencies  or by stock  exchange  rules),  for any  proper  corporate
purpose  including,  among  other  things,  future  acquisitions  of property or
securities of other  corporations,  stock dividends,  stock splits,  convertible
debt financing and equity  financings.  No shareholder of the Company would have
any preemptive rights regarding future issuance of any shares of Common Stock.

         The Company has no present plans,  understandings or agreements for the
issuance or use of the proposed  additional shares of Common Stock,  except that
the  Company  has  entered  into a letter of intent for a proposed  underwritten
public offering  aggregating  gross proceeds of  approximately  $2,700,000.  The
public  offering is currently  contemplated  to consist of shares of convertible
preferred  stock and  warrants  to  purchase  convertible  preferred  stock.  No
assurances can be given that the public offering will be consummated on these or
any other  terms.  The Board of  Directors  believes  that if an increase in the
authorized  number  of  shares  of Common  Stock  were to be  postponed  until a
specific need arose, the delay and expense incident to obtaining the approval of
the Company's shareholders at that time could significantly impair the Company's
ability to meet financing requirements or other objectives.

                                       -9-

<PAGE>

         Issuing  additional  shares  of  Common  Stock  may have the  effect of
diluting  the stock  ownership  of  persons  seeking  to obtain  control  of the
Company.  Although the Board of Directors has no present  intention of doing so,
the  Company's  authorized  but unissued  Common Stock could be issued in one or
more transactions  that would make more difficult or costly,  and less likely, a
takeover of the Company. The proposed amendment to the Company's  Certificate of
Incorporation  is not being  recommended  in response to any specific  effort of
which the Company is aware to obtain control of the Company, nor is the Board of
Directors currently proposing to shareholders any anti-takeover measures.

         PREFERRED STOCK. The Board of Directors believes that the authorization
of the  Preferred  Stock  is in  the  best  interests  of the  Company  and  its
shareholders and believes that it is advisable to authorize such shares and have
them  available  in  connection  with  possible  future  transactions,  such  as
financings,  strategic  alliances,  corporate  mergers,  acquisitions,  possible
funding of new  product  programs  or  businesses  and other uses not  presently
determinable  and as may be deemed to be feasible  and in the best  interests of
the Company.  In addition,  the Board of Directors believes that it is desirable
that the Company have the flexibility to issue shares of Preferred Stock without
further shareholder action, except as otherwise provided by law.

         It is not  possible to  determine  the actual  effect of the  Preferred
Stock on the  rights  of the  shareholders  of the  Company  until  the Board of
Directors  determines  the rights of the  holders  of a series of the  Preferred
Stock.  However,  such effects might include (i)  restrictions on the payment of
dividends to holders of the Common  Stock;  (ii) dilution of voting power to the
extent that the holders of shares of Preferred  Stock are given  voting  rights;
(iii) dilution of the equity  interests and voting power if the Preferred  Stock
is convertible into Common Stock; and (iv) restrictions upon any distribution of
assets to the holders of the Common Stock upon  liquidation or  dissolution  and
until the satisfaction of any liquidation  preference  granted to the holders of
Preferred Stock.

         The  Board  of  Directors  is  required  by New  York  law to make  any
determination  to issue shares of Preferred  Stock based upon its judgment as to
the best interests of the  shareholders  and the Company.  Although the Board of
Directors  has no  present  intention  of doing  so,  it could  issue  shares of
Preferred  Stock  (within  the limits  imposed by  applicable  law) that  could,
depending on the terms of such series,  make more  difficult  or  discourage  an
attempt to obtain  control of the  Company by means of a merger,  tender  offer,
proxy  contest or other  means.  When in the  judgment of the Board of Directors
such action would be in the best interests of the  shareholders and the Company,
the  issuance of shares of  Preferred  Stock  could be used to create  voting or
other  impediments  or to  discourage  persons  seeking  to gain  control of the
Company,  for example, by the sale of Preferred Stock to purchasers favorable to
the Board of  Directors.  In addition,  the Board of Directors  could  authorize
holders of a series of Preferred  Stock to vote either  separately as a class or
with the holders of Common Stock,  on any merger,  sale or exchange of assets by
the Company or any other extraordinary  corporate transaction.  The existence of
the  additional   authorized  shares  could  have  the  effect  of  discouraging
unsolicited takeover attempts.  The issuance of new shares could also be used to
dilute the stock  ownership of a person or entity  seeking to obtain  control of
the Company should the Board of Directors  consider the action of such entity or
person not to be in the best interests of the stockholders and the Company. Such
issuance of Preferred  Stock could also have the effect of diluting the earnings
per share and book  value per share of the Common  Stock held by the  holders of
Common Stock.

         While  the  Company  may  consider  effecting  an  equity  offering  of
Preferred  Stock in the future for the  purposes of raising  additional  working
capital or otherwise,  the Company,  as of the date hereof, has no agreements or
understandings  with  any  third  party  to  effect  any  such  offering  and no
assurances are given that any offering will in fact be effected, except that the
Company  has  entered  into a letter of intent  for a proposed  public  offering
aggregating gross proceeds of approximately  $2,700,000.  The public offering is
currently  contemplated to consist of shares of convertible  preferred stock and
warrants to purchase  convertible  preferred  stock.  No assurances can be given
that the public offering will be consummated on these or any other terms.


                                      -10-

<PAGE>
DISSENTERS' RIGHTS

         Pursuant  to the New  York  Business  Corporation  Law,  the  Company's
shareholders are not entitled to dissenters' rights of appraisal with respect to
the proposed amendment.

         The affirmative vote of the holders of a majority of outstanding shares
of Common Stock is required for approval of the proposal to amend the  Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock and to authorize the issuance of Preferred Stock.

           THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF
        THE PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION

                          ---------------------------

                                 PROPOSAL NO. 3

                      RATIFICATION OF SELECTION OF AUDITORS

         The  Board  of  Directors  has  appointed  BDO  Seidman,  LLP to be the
independent  auditors of the Company  for the fiscal  year ending  December  31,
1996.  Although the  selection of auditors  does not require  ratification,  the
Board of Directors  has directed  that the  appointment  of BDO Seidman,  LLP be
submitted to shareholders  for  ratification.  If shareholders do not ratify the
appointment  of BDO  Seidman,  LLP,  the Board of  Directors  will  consider the
appointment of other  certified  public  accountants.  A  representative  of BDO
Seidman,  LLP is  expected  to be  available  at the  Annual  Meeting  to make a
statement if such representative  desires to do so and to respond to appropriate
questions.

         On November 28, 1994, the Company's prior auditors,  Elwell,  Cangiano,
Zdon & Dee LLC, resigned.  The resignation was tendered solely on the basis that
the  Company  had  decided to pursue a public  offering.  On the same date,  the
Company  engaged BDO  Seidman,  LLP to audit its  financial  statements  for the
fiscal years ended  December  31, 1993 and  December  31, 1994.  The decision to
change  principal  accountants was made with the approval of the Company's Board
of Directors.

         The Company believes, and has been advised by Elwell,  Cangiano, Zdon &
Dee LLC that it  concurs in such  belief,  that  during  the  fiscal  year ended
December 31,1993 and through November 28,1994, the Company and Elwell, Cangiano,
Zdon & Dee LLC  did not  have  any  disagreement  on any  matter  of  accounting
principles or practices,  financial  statement  disclosure or auditing  scope or
procedure,  which  disagreement,  if not resolved to the satisfaction of Elwell,
Cangiano,  Zdon & Dee LLC,  would have caused it to make reference in connection
with its report on the Company's  financial  statements to the subject matter of
the disagreement.

         No  report  of  Elwell,  Cangiano,  Zdon & Dee  LLC  on  the  Company's
financial  statements  for  either of the past two  fiscal  years  contained  an
adverse  opinion,  a disclaimer of opinion or a qualification or was modified as
to  uncertainty,  audit  scope or  accounting  principles.  During  such  fiscal
periods,  there were no "reportable events" within the meaning of Item 304(a)(1)
of Regulation SB promulgated under the Securities Act of 1933, as amended.


                                      -11-

<PAGE>

         The  affirmative  vote of the holders of a majority of the Common Stock
present,  in person or by proxy, is required for ratification of the appointment
of BDO Seidman, LLP as independent auditors of the Company.

                 THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR"
            RATIFICATION OF THE SELECTION OF BDO SEIDMAN, LLP AS THE
                         COMPANY'S INDEPENDENT AUDITORS.



                              SHAREHOLDER PROPOSALS

         To the extent  required by law, any shareholder  proposal  intended for
presentation at next year's annual shareholders' meeting must be received at the
Company's principal executive offices prior to March 13, 1997.

                                  OTHER MATTERS

         So far as it is known,  there is no business  other than that described
above to be presented for action by the  shareholders at the forthcoming  Annual
Meeting,  but it is intended  that Proxies will be voted upon any other  matters
and  proposals  that  may  legally  come  before  the  Annual  Meeting,  or  any
adjustments  thereof,  in  accordance  with the  discretion of the persons named
therein.

         The Annual Report on Form 10-KSB for the fiscal year ended December 31,
1995, including financial statements,  has been mailed to shareholders with this
Proxy Statement. If, for any reason, you did not receive your copy of the Annual
Report, please advise the Company and a copy will be sent to you.

                                   By Order of the Board of Directors



                                   KEITH DEE,
                                   Secretary

New York, New York
July 12, 1996

                                      -12-

<PAGE>
                                                                       Exhibit A


"FOURTH.  NUMBER  OF  SHARES.  The total  number  of  shares  of stock  that the
Corporation shall have authority to issue is: thirty-five million  (35,000,000),
consisting of twenty  million  (20,000,000)  shares of common stock (the "Common
Stock")  of the par value of  one-tenth  of one cent  ($.001)  each and  fifteen
million  (15,000,000)  shares of preferred stock (the "Preferred  Stock") of the
par value of one-tenth of one cent ($.001) each.

         DESIGNATION OF CLASSES; RELATIVE RIGHTS, ETC. The designation, relative
rights, preferences and limitations of the shares of each class are as follows:

         The shares of Preferred Stock may be issued from time to time in one or
         more series of any number of shares, provided that the aggregate number
         of shares  issued and not canceled of any and all such series shall not
         exceed  the  total  number of shares  of  Preferred  Stock  hereinabove
         authorized,  and with  distinctive  serial  designations,  all as shall
         hereafter be stated and  expressed  in the  resolution  or  resolutions
         providing for the issue of such shares of Preferred  Stock from time to
         time adopted by the Board of  Directors  pursuant to authority so to do
         which is hereby vested in the Board of Directors. Each series of shares
         of Preferred Stock (a) may have such voting powers, full or limited, or
         may be without voting powers;  (b) may be subject to redemption at such
         time or  times  and at such  prices;  (c) may be  entitled  to  receive
         dividends (which may be cumulative or  non-cumulative)  at such rate or
         rates, on such conditions and at such times,  and payable in preference
         to, or in such relation to, the dividends payable on any other class or
         classes  or  series  of  stock;  (d) may  have  such  rights  upon  the
         dissolution  of,  or  upon  any  distribution  of the  assets  of,  the
         Corporation;  (e) may be made  convertible  into or  exchangeable  for,
         shares of any other class or classes or of any other series of the same
         or any other  class or  classes  of shares of the  Corporation  at such
         price or prices or at such rates of exchange and with such adjustments;
         (f) may be entitled  to the benefit of a sinking  fund to be applied to
         the purchase or  redemption  of shares of such series in such amount or
         amounts;  (g)  may  be  entitled  to  the  benefit  of  conditions  and
         restrictions  upon the creation of  indebtedness  of the Corporation or
         any  subsidiary,  upon the issue of any  additional  shares  (including
         additional  shares of such series or of any other  series) and upon the
         payment of dividends or the making of other  distributions  on, and the
         purchase,  redemption or other  acquisition  by the  Corporation or any
         subsidiary of, any outstanding  shares of the Corporation;  and (h) may
         have such other  relative,  participating,  optional  or other  special
         rights,  qualifications,  limitations or restrictions  thereof;  all as
         shall be stated in said  resolution  or  resolutions  providing for the
         issue of such shares of Preferred  Stock.  Shares of Preferred Stock of
         any series that have been redeemed  (whether through the operation of a
         sinking fund or otherwise) or that if convertible or exchangeable, have
         been  converted  into or  exchanged  for  shares of any other  class or
         classes  shall have the status of  authorized  and  unissued  shares of
         Preferred Stock of the same series and may be reissued as a part of the
         series of which they were originally a part or may be reclassified  and
         reissued  as part of a new  series of shares of  Preferred  Stock to be
         created by  resolution or  resolutions  of the Board of Directors or as
         part of any other series of shares of Preferred  Stock,  all subject to
         the conditions or  restrictions on issuance set forth in the resolution
         or  resolutions  adopted by the Board of  Directors  providing  for the
         issue of any series of shares of Preferred Stock.

         Subject to the  provisions of any  applicable  law or of the By-laws of
         the  Corporation  as from time to time  amended,  with  respect  to the
         closing of the  transfer  books or the fixing of a record  date for the
         determination of shareholders  entitled to vote and except as otherwise
         provided by law or by the resolution or  resolutions  providing for the
         issue of any  series of shares  of  Preferred  Stock,  the  holders  of
         outstanding  shares of Common Stock shall  exclusively  possess  voting
         power for the election of directors  and for all other  purposes,  each
         holder of record of shares of Common  Stock being  entitled to one vote
         for each share of Common  Stock  outstanding  in his or her name on the
         books  of  the  Corporation.   Except  as  otherwise  provided  by  the
         resolution  or  resolutions  providing  for the issue of any  series of
         shares of Preferred  Stock, the holders of shares of Common Stock shall
         be  entitled,  to the  exclusion  of the holders of shares of Preferred
         Stock of any and all series,  to receive such dividends as from time to
         time may be declared by

                                      -13-

<PAGE>

         the Board of Directors. In the event of any liquidation, dissolution or
         winding up of the Corporation,  whether voluntary or involuntary, after
         payment  shall  have been made to the  holders  of shares of  Preferred
         Stock of the full  amount to which they shall be  entitled  pursuant to
         the resolution or resolutions  providing for the issue of any series of
         shares of Preferred  Stock, the holders of shares of Common Stock shall
         be  entitled,  to the  exclusion  of the holders of shares of Preferred
         Stock of any and all series, to share,  ratably according to the number
         of shares of Common Stock held by them, in all remaining  assets of the
         Corporation available for distribution to its stockholders.

         Subject to the  provisions of this  Certificate  of  Incorporation  and
         except as  otherwise  provided  by law,  the stock of the  Corporation,
         regardless of class, may be issued for such  consideration and for such
         corporate  purposes  as the  Board of  Directors  may from time to time
         determine."


                                      -14-

<PAGE>
         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                     THE GREAT AMERICAN BACKRUB STORE, INC.
            PROXY -- Annual Meeting of Shareholders, August 12, 1996

    The undersigned,  a shareholder of The Great American BackRub Store, Inc., a
New York corporation (the "Company"), does hereby constitute and appoint William
Zanker and Terrance  Murray and each of them, the true and lawful  attorneys and
proxies with full power of substitution, for and in the name, place and stead of
the  undersigned,  to vote all of the shares of Common Stock of the Company that
the  undersigned  would be  entitled to vote if  personally  present at the 1996
Annual  Meeting of  Shareholders  of the  Company  to be held at the  offices of
Olshan  Grundman  Frome & Rosenzweig  LLP, 505 Park Avenue,  New York,  New York
10022,  on August 12, 1996 at 10:00 a.m.,  local time, or at any  adjournment or
adjournments thereof.

    The undersigned  hereby  instructs said proxies or their  substitutes as set
forth below.


1.  ELECTION OF DIRECTORS:

    The election of William Zanker, Terrance C. Murray, Stephen Seligman, Edward
E. Faber, Andrew L. Hyams, Donald R. Fleischer and Peter Hanelt.

    / /  FOR  / /  TO WITHHOLD AUTHORITY TO VOTE FOR ALL NOMINEES

    TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL  NOMINEE(S),  PRINT NAME(S)
    BELOW:

2.  TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION.
         / /  FOR   / /  AGAINST    / /  ABSTAIN
3.  RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS.
         / /  FOR   / /  AGAINST    / /  ABSTAIN
4.  DISCRETIONARY AUTHORITY.
                                                 (Continued on the reverse side)


<PAGE>


    THIS  PROXY WILL BE VOTED IN  ACCORDANCE  WITH ANY  DIRECTIONS  HEREINBEFORE
GIVEN.  UNLESS  OTHERWISE  SPECIFIED,  THIS  PROXY  WILL BE VOTED  TO ELECT  THE
NOMINEES AS DIRECTORS,  TO APPROVE THE AMENDMENT OF THE COMPANY'S CERTIFICATE OF
INCORPORATION,  TO RATIFY THE  APPOINTMENT OF BDO SEIDMAN,  LLP AS THE COMPANY'S
INDEPENDENT  AUDITORS AND IN  ACCORDANCE  WITH THE  DISCRETION OF THE PROXIES OR
PROXY WITH RESPECT TO ANY OTHER BUSINESS TRANSACTED AT THE ANNUAL MEETING.

    The  undersigned  here  revokes  any proxy or proxies  heretofore  given and
ratifies and confirms all that the proxies appointed hereby, or any of the them,
or their substitutes, may lawfully do or cause to be done by virtue hereof.

                                         Please mark,  date,  sign and mail this
                                         proxy in the envelope provided for this
                                         purpose.  No  postage  is  required  if
                                         mailed in the United States.

                                                         , 1996

                                         ---------------------------------(L.S.)


                                         ---------------------------------(L.S.)
                                                Signature(s)

                                         NOTE:  Please sign exactly as your name
                                         or names appear hereon. When signing as
                                         attorney,   executor,    administrator,
                                         trustee or  guardian,  please  indicate
                                         the  capacity  in which  signing.  When
                                         signing as joint  tenants,  all parties
                                         in the joint tenancy must sign.  When a
                                         proxy  is given  by a  corporation,  it
                                         should  be signed  with full  corporate
                                         name by a duly authorized officer.



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