GREAT AMERICAN BACKRUB STORE INC
10QSB, 1996-11-13
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB


(Mark One)

 X       Quarterly  Report  Pursuant  to  Section 13 or  15(d)  of the  Security
- ---      Exchange  Act of 1934 For the  Quarterly  period  ended  September 30,
         1996.

         Transition  Report  Pursuant  to Section 13 or 15(d) of the  Securities
- ---      Exchange Act of 1934 For the Transition Period from______ to ______.

Commission file number:    0-25334

                     THE GREAT AMERICAN BACKRUB STORE, INC.
        (Exact name of Small Business Issuer as specified in the charter)


                   New York                              13-3729043
                   --------                              ----------
         (State of Incorporation)           (I.R.S. Employer Identification No.)

                425 Madison Avenue, Suite 605, New York, NY 10017
                -------------------------------------------------
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 750-7046

         Check whether the issuer:  (1) filed all reports required by Section 13
or 15 (d) of the Securities Exchange Act during the past 12 months ( or for such
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.

         Yes     X                          No
            ----------                        ----------

         State the number of shares  outstanding of each of the issuer's classes
of common equity, as of the latest practicable date.

         Class                            Outstanding at October 29, 1996
         -----                            -------------------------------
Common Stock, $.001 par value             2,236,454

         Transitional Small Business Disclosure Format(check one):

         Yes                                No    X
            ----------                        ----------

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                     PART 1

                              FINANCIAL INFORMATION


Item 1.  Unaudited Financial Statements
         Condensed Balance Sheet                                             3
         Condensed Statements of Operations                                  4
         Statements of Cash Flows                                            5
         Notes to unaudited Financial Statements                             6

Item 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF
         FINANCIAL CONDITION AND RESULTS OF OPERATIONS                       9


                                     PART II

                                OTHER INFORMATION


Item 6.  EXHIBITS AND REPORTS ON FORM 8-K                                    12

Signature Page                                                               13

Exhibit Index                                                                14

Exhibit 11: Statement re: Computation of per share earnings                  15

Exhibit 27: Financial Data Schedule                                          16

                                     Page 2
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                             CONDENSED BALANCE SHEET
                                  (UNAUDITED)
                            As of September 30, 1996

Part 1:  Financial Information
Item 1:  Financial Statements


                                     ASSETS




Current assets:
     Cash and cash equivalents                                      $ 1,239,465
     Prepaid expenses                                                   293,462
     Inventory                                                          293,478
                                                                    -----------
               Total current assets                                   1,826,405

Property and equipment:
     Furniture and fixtures                                             356,258
     Leasehold improvements                                             677,001
     Purchased lease                                                    120,000
     Computer equipment                                                  33,318
                                                                    -----------
                                                                      1,186,577
     Less, Accumulated depreciation                                    (122,896)
                                                                    -----------
                                                                      1,063,681
                                                                    -----------

Other assets:
     Deferred offering costs                                             37,500
     Lease and equipment deposits                                       209,336
                                                                    -----------
               Total other assets                                       246,836
                                                                    -----------


                    Total assets                                    $ 3,136,922
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                               $   120,305
     Accrued expenses                                                   279,324
     Deferred revenue                                                    49,445
                                                                    -----------
                    Total current liabilities                           449,074
                                                                    -----------

Deferred rent                                                           185,108
                                                                    -----------

Commitments and contingencies
Stockholders' equity:
     Common stock, par value $0.001 per share,
      10,000,000 shares authorized, 2,226,342
      shares issued and outstanding                                       2,226
     Additional paid in capital                                       8,223,342
     Deficit accumulated during the development stage                (5,722,828)
                                                                    -----------
                                                                      2,502,740
                                                                    -----------
                    Total liabilities and stockholders' equity      $ 3,136,922
                                                                    ===========


                 See accompanying notes to financial statements.

                                     Page 3
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                       CONDENSED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                Three months ended            Nine months ended       
                                                  September 30,                 September 30,         December 18, 1992
                                                  -------------                 -------------           (Inception) to 
                                                1996           1995           1996           1995     September 30, 1996
                                                ----           ----           ----           ----     ------------------
<S>                                          <C>            <C>            <C>            <C>            <C>        
Revenues:
Services                                     $   597,793    $   247,760    $ 1,527,390    $   535,977    $ 2,993,245
Products                                         174,827         46,577        442,114         99,694        945,011
Royalties, franchise fees and other                 --             --             --            2,035         46,558
                                             -----------    -----------    -----------    -----------    -----------

              Total                              772,620        294,337      1,969,504        637,706      3,984,814
                                             -----------    -----------    -----------    -----------    -----------

Operating expenses:
Salaries and wages                               358,606        269,799        991,435        713,770      2,859,272
Cost of products sold,buying and occupancy       122,407         24,094        300,252         50,495        718,446
Rental expense                                   178,581         79,862        463,798        199,420      1,135,589
Advertising and promotion                         36,383         26,441         73,862         75,937        376,034
Non-cash financial advisory fees                 131,250           --          350,000           --          350,000
General and administrative                       490,938        383,523      1,356,342        868,473      3,577,615
Depreciation                                      20,900          3,000         61,700         14,362        151,288
Waived salaries                                     --             --             --           30,000        350,000
                                             -----------    -----------    -----------    -----------    -----------

              Total                            1,339,065        786,719      3,597,389      1,952,457      9,518,244
                                             -----------    -----------    -----------    -----------    -----------

Net loss from operations                        (566,445)      (492,382)    (1,627,885)    (1,314,751)    (5,533,430)
                                             -----------    -----------    -----------    -----------    -----------

Other income (expense):
Interest Income                                   66,578         30,687         82,607        129,757        232,298
Interest expense                                    --             --             --         (313,696)      (421,696)
                                             -----------    -----------    -----------    -----------    -----------

              Total                               66,578         30,687         82,607       (183,939)      (189,398)
                                             -----------    -----------    -----------    -----------    -----------

Net loss                                     ($  499,867)   ($  461,695)   ($1,545,278)   ($1,498,690)   ($5,722,828)
                                             ===========    ===========    ===========    ===========    ===========

Weighted average number of
   shares outstanding during the period        1,997,411      1,750,000      1,859,506      1,507,500
                                             ===========    ===========    ===========    ===========

Net loss per common share and equivalents    $     (0.25)   $     (0.26)   $     (0.83)   $     (0.99)
                                             ===========    ===========    ===========    ===========
</TABLE>


                 See accompanying notes to financial statements.

                                     Page 4
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                            STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                    Nine months ended   Nine months ended  December 18, 1992
                                                                       September 30,      September 30,      (Inception) to
                                                                           1996               1995         September 30, 1996
                                                                        -----------        -----------        -----------
<S>                                                                     <C>                <C>                <C>         
Cash flows from operating activities:                                                                      
     Net loss                                                           ($1,545,278)       ($1,468,690)       ($5,722,828)
                                                                        -----------        -----------        -----------
     Adjustments to reconcile net loss to net cash used                                                    
        by operating activities:                                                                           
        Depreciation and amortization                                        61,700             14,362            137,751
        Salaries waived by officers                                            --               30,000            350,000
        Warrant financing costs                                                --              306,500            412,500
        Options granted as compensation                                     525,000               --              631,830
        Common stock issued to former franchisee and                                                       
        consultant                                                             --                 --               66,915
        (Increase) decrease in:                                                                            
             Accounts receivable                                              9,054              9,641               --
             Prepaid expenses                                              (183,774)          (181,130)          (293,462)
             Inventory                                                      (75,769)          (136,438)          (293,478)
             Other assets                                                   (82,023)           146,873           (246,836)
        Increase (decrease) in:                                                                            
              Accounts payable and accrued expenses                        (238,771)           135,701            399,629
              Deferred revenues and rent                                    (41,368)            (4,134)           234,553
              Accrued officer expenses                                         --              (67,040)              --
                                                                        -----------        -----------        -----------
                    Total adjustments                                       (25,951)           254,335          1,399,402
                                                                        -----------        -----------        -----------
                                                                                                           
Net cash used in operating activities                                    (1,571,229)        (1,214,355)        (4,323,426)
                                                                        -----------        -----------        -----------
Cash flows from investing activities:                                                                      
     Purchase of certificate of deposit                                        --                 --           (1,000,000)
     Maturity of certificate of deposit                                   1,000,000               --            1,000,000
     Purchased lease                                                           --                 --             (120,000)
     Purchase of property and equipment                                    (259,490)          (446,188)        (1,066,577)
                                                                        -----------        -----------        -----------
Net cash used in investing activities                                       740,510           (446,188)        (1,186,577)
                                                                        -----------        -----------        -----------
                                                                                                           
Cash flows from financing activities:                                                                      
     Net proceeds from the issuance of common stock                         848,447          5,127,732          6,749,468
     Proceeds from issuance of bridge notes and short-term debt                --                 --              605,000
     Payment of bridge notes and short-term debt                               --             (605,000)          (605,000)
     Payment of officer loan payable                                           --              (15,000)              --
                                                                        -----------        -----------        -----------
                                                                                                           
Net cash provided by financing activities                                   848,447          4,507,732          6,749,468
                                                                        -----------        -----------        -----------
                                                                                                           
Net increase (decrease) in cash and cash equivalents                         17,728          2,847,189          1,239,465
Cash and cash equivalents, beginning of period                            1,221,737             81,044               --
                                                                        -----------        -----------        -----------
                                                                                                           
Cash and cash equivalents, end of period                                $ 1,239,465        $ 2,928,233        $ 1,239,465
                                                                        ===========        ===========        ===========
                                                                                                           
Supplemental  disclosures of cash flow information:                                                        
     Cash paid during the period for:                                                                      
           Interest                                                              $-        $    13,696        $    20,892
                                                                        ===========        ===========        ===========
           Income taxes                                                 $     1,500        $     1,375        $    12,686
                                                                        ===========        ===========        ===========
</TABLE>


                 See accompanying notes to financial statements.

                                     Page 5
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS

Description of Business

The Great  American  Backrub  Store,  Inc. (the  "Company"),  formerly  American
Pleasure,  Inc., is an  owner/operator  of retail  stores which provide  seated,
fully  clothed  back  rubs  and  sell  back  related   products.   The  Company,
incorporated on December 28, 1992, began  operations in August,  1993 and opened
its first store for business in October,  1993.  As of September  30, 1996,  the
Company has ten locations,  nine in New York City and one in White Plains, NY at
the "Westchester" mall.

Management  believes  that  the  Company's  planned  principal  operations,  the
establishment  of  Company-owned  stores and  franchised  stores  throughout the
country,  have not yet  commenced.  The  initial  nine  stores have been used to
continue to develop and modify the Company's  retail concept.  Accordingly,  the
accompanying  financial  statements  have been presented as a development  stage
company, in accordance with Statement of Financial  Accounting  Standards (SFAS)
No. 7.

Note 1 -  Initial Public Offering

In an initial  public  offering  completed  on March 7, 1995,  the Company  sold
1,250,000  shares of common  stock for  approximately  $6,250,000  which,  after
commissions  and fees,  provided the Company with net proceeds of  approximately
$5,127,732.

Note 2 - Condensed Financial Statements

The  condensed  balance  sheet  as of  September  30,  1996  and  the  condensed
statements  of  operations  and cash  flows  for the nine  month  periods  ended
September 30, 1996 and 1995,  and the period  December 18, 1992  (inception)  to
September  30,  1996 have been  prepared by the Company  without  audit.  In the
opinion of management,  all  adjustments  (which  include only normal  recurring
adjustments)  necessary to present  fairly the  financial  position,  results of
operations,  and changes in cash flows at September 30, 1996 and for all periods
presented have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  These condensed financial  statements should be
read in  conjunction  with the  financial  statements  and notes  thereto of the
Company as of December 31, 1995.

The results of operations for the nine month periods  ending  September 30, 1996
and 1995 are not  necessarily  indicative of the operating  results for the full
year.

Cash and Cash Equivalents

Cash and cash  equivalents  represent all amounts held in banks and money market
accounts and short term  investments  such as United States  Treasury Bills with
original maturities of three months or less.


                                     Page 6
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS


Note 3 - Earnings per Share

Net loss per common share for the nine month period ended  September 30, 1996 is
computed by dividing net loss by the weighted average common shares  outstanding
during the period.  The assumed  exercise of common  share  equivalents  was not
utilized since the effect was anti-dilutive.

Net loss per common share for the nine month period ended  September 30, 1995 is
computed by dividing net loss by the weighted  average  number of common  shares
and common share equivalents  outstanding,  adjusted for the effects of applying
Securities and Exchange  Commission Staff Accounting  Bulletin No. 83, using the
treasury stock method.


Note 4 - Stock Options

At the Company's 1994 annual meeting of shareholders  held on July 18, 1994, the
Company's  shareholders  approved the Employee Plan. The purpose of the Employee
Plan is to promote  the success of the  Company by  providing  a method  whereby
eligible employees of the Company and its subsidiaries,  as defined therein, may
be awarded  additional  remuneration for services  rendered,  thereby increasing
their  personal  interest in the Company.  The Employee Plan is also intended to
aid in attracting persons of suitable ability to become employees of the Company
and its  subsidiaries.  The plan  covers an  aggregate  of 75,000  shares of the
Company's  Common  Stock.  As of September 30, 1996,  options to purchase  8,500
shares of Common Stock were outstanding under the plan.

In December  1994,  the Company  granted  ten-year  options to purchase  120,000
shares of Common Stock to each of Messrs.  Zanker,  Murray, and Steven Thompson,
then the Company's  Chief Financial  Officer.  Such options are exercisable at a
price of $3.75 per share. One-third of such options became exercisable in March,
1995,  one-third  became  exercisable  in  December  1995 and  one-third  become
exercisable  in  December  1996.  In July 1995,  the Company  granted  five-year
options to purchase 100,000 shares of Common Stock to each of Messrs. Zanker and
Murray,  each  exercisable at a price of $1.875 per share. All such options have
been  exercised.  In July 1995, the Company  granted  options to purchase 10,000
shares of Common Stock to Mr. Dee.  Such options are  exercisable  at a price of
$2.5625 per share.  Options to purchase 5,000 shares vest and become exercisable
in July 1996 and options to purchase an additional  5,000 shares vest and become
exercisable  in July 1997.  All such options expire on the day before the 5-year
anniversary  of  vesting.  In December  1995,  the  Company  granted  options to
purchase  90,000 shares of Common Stock to Mr. Dee. Such options are exercisable
at a price of $2.375 per share.  Options to purchase 45,000 shares are currently
exercisable and options to purchase an additional  45,000 shares vest and become
exercisable  in December  1996.  All such  options  expire on the day before the
5-year  anniversary  of vesting.  In March 1995,  the Company  granted  ten-year
options  to  purchase  100,000  shares of Common  Stock to a  consultant  to the
Company.  Such options are  exercisable at a price of $5.00 per share.  All such
options are currently  exercisable.  In July 1995, the Company granted five-year
options to purchase 65,000 shares of Common Stock to consultants to the Company.
Such options are exercisable at a price of $4.00 per share. All such options are
currently exercisable. In August 1995, the Company granted three-year options to
purchase 100,000 shares of Common Stock to a consultant to the Company, of which
options to purchase  23,500 shares have been exercised to date. Such options are
exercisable  at a price of $2.375  per share.  All such  options  are  currently
exercisable. In February, 1996, the Company granted warrants to purchase 300,000
shares of Common  Stock to a financial  advisor and  consultant  to the Company,
100,000 of which are  exercisable  at a price of $1.00 per  share,  all of which
have been  exercised,  and 200,000 of which are  exercisable at a price of $2.50
per share,  of which 100,000 have been  exercised.  In August 1996,  the Company
granted  five-year  options to purchase  600,000  shares of Common  Stock to Mr.
Zanker, 325,000 shares of Common Stock to Mr. Murray and 75,000 shares of Common
Stock,  to Mr. Dee. Such options are exercisable at a price of $2.625 per share.
All such options are currently exercisable.


                                     Page 7
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS

Note 5 - Leases

The Company leases retail stores and office equipment.  All of the retail stores
are leased under noncancelable  agreements which expire at various dates through
the year 2005. The agreements,  which have been classified as operating  leases,
require the Company to pay insurance, taxes and other maintenance costs.

Rent expense  amounted to $178,581 and $79,862 for the three month periods ended
September 30, 1996 and 1995, respectively. Rent expense amounted to $463,798 and
$199,420  for the  nine  month  periods  ended  September  30,  1996  and  1995,
respectively.  Rent expense from December 18,  1992(inception)  to September 30,
1996 was $1,135,589.

Note 6 - Financial advisory and consulting agreement

On  February  7,  1996,  the  Company  entered  into a  financial  advisory  and
consulting  agreement  with an  investment  banking firm to, among other things,
advise the Company on the possible sale of additional securities,  as well as to
introduce  and assist in the  evaluation  of  potential  merger  and  partnering
opportunities.

The agreement is for a period of one year  commencing as of February 1, 1996 and
includes (i) a $100,000  retainer paid on the execution of the  agreement,  (ii)
warrants to purchase 100,000 shares of the Company's common stock at an exercise
price  of $1.00  per  share  excercisable  from  the  date of  agreement  to and
including  January 31, 1997(all of which have been exercised) and  (iii)warrants
to purchase 200,000 shares of the Company's common stock at an exercise price of
$2.50 per share  exercisable  from the date of the  agreement  to and  including
January 31, 1998(100,000 of which have been excercised).

Such warrants have resulted in a non-cash charge of $131,250 for the three month
period  ended  September  30, 1996 and  $350,000 for the nine month period ended
September 30, 1996.


                                     Page 8
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The following  discussion and analysis  should be read in  conjunction  with the
Company's unaudited financial  statements and the related notes thereto included
elsewhere herein.

General

The  Company's  revenues are derived from the service of seated,  fully  clothed
back rubs and the sale of stress reducing products. The Company began operations
in August,  1993, and opened its first store for business in October,  1993. The
Company currently owns and operates ten locations, nine in New York City and one
in White Plains, NY at the "Westchester" mall.

The Company is actively negotiating for several additional locations,  primarily
in the New York Metropolitan area to continue its expansion plans. For the three
month period ended September 30, 1996, the Company successfully opened its tenth
Great American  BackRub Store and was in the final stages of lease  negotiations
for several additional stores. Subsequent to September 30, 1996, the Company was
able to reach agreements on three additional locations,  all expected to open in
the fourth quarter this year.

Results of Operations

Three month period ended September 30, 1996 compared to three month period ended
September  30, 1995 and nine month period ended  September  30, 1996 compared to
nine month period ended September 30, 1995

The Company is in the  development  stage and has not had  significant  revenues
since the  commencement  of its retail store  operations in October,  1993. From
this time through  September  30,  1996,  the Company has  generated  cumulative
revenue of  $3,984,814  while  incurring a cumulative  loss of  $5,722,828.  The
losses to date have been primarily  associated with the Company's  establishment
of a corporate  and  administrative  infrastructure  to position  itself to open
additional  retail stores.  For the three month period ended September 30, 1996,
retail store  operations  reflected a small loss although  overall stores opened
more  than one year were  profitable.  The  Company  anticipates  this  trend to
continue as existing stores mature and new stores are opened.  In addition,  the
Company expects to incur additional  operating losses for the next twelve months
and possibly longer as it embarks on its planned expansion.

The Company presently sells services in the form of its back rubs, and products,
in the form of a variety of massage and stress reduction products, in its retail
stores.  Since  inception,  sales of services  have  accounted  for 75% of total
revenue,  products for 24% and the  remaining 1% from other  sources.  Since the
Company is still a development stage  enterprise,  it is not clear whether these
percentages are indicative of future ratios in a larger operation.


                                     Page 9
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

Results of Operations- cont'd

For the three  months  ended  September  30, 1996,  revenues  from  services and
products  at  the  company's   stores   increased  162%  to  $772,620  from  the
corresponding  1995 period.  This  increase was mainly  attributed  to increased
traffic and the opening of  additional  stores as compared to the  corresponding
1995 period. Operating expenses were $1,339,065 for the three month period ended
September  30, 1996 as  compared  to  $786,719  for the same period in the prior
year, an increase of 70%. This increase was primarily due to the  development of
a  management  team,  operational  systems,  marketing  and design  plans in the
implementation of the Company's expansion plans and non cash charges relating to
the  issuance  of  options  of   approximately   $130,000.   Of  these  amounts,
approximately  $490,938 was related to corporate  overhead expenses and $848,127
to store level  operations for the three month period ended  September  30,1996.
For the period,  store  level  losses were  approximately  $11,000.  The Company
expects  that store level  profitability  will  improve  and that its  operating
losses  will  continue to narrow as  existing  stores  mature and new stores are
opened.  No provision for income taxes was required  during either period due to
the Company's incurrence of net operating losses.

For the nine months ended September 30,1996, revenues from services and products
at the company's stores increased 209% to $1,969,504 from the corresponding 1995
period. This increase was mainly attributed to increased traffic and the opening
of additional  stores as compared to the  corresponding  1995 period.  Operating
expenses were  $3,597,389 for the nine month period ended  September 30, 1996 as
compared to  $1,952,457  for the same  period in the prior year,  an increase of
84%. This increase was primarily due to the  development  of a management  team,
operational  systems,  marketing and design plans in the  implementation  of the
Company's  expansion  plans and non cash  charges  relating  to the  issuance of
options  of  approximately  $350.000.  As a result  of the  increased  operating
expenses,  net loss for the nine month period ended September 30, 1996 increased
to $1,545,278 compared to $1,498,690 for the prior year. No provision for income
taxes was required  during either period due to the Company's  incurrence of net
operating losses.

While  general and  administrative  expenses are expected to increase due to the
need for  additional  management  and  administrative  support for the Company's
expanding  operations,  these  expenses  as a  percentage  of total  revenue are
expected to decline as total revenue  increases.  Other expense  items,  such as
advertising and promotion,  salaries and wages, cost of products,  however,  are
related to retail operations  themselves and their relative percentages to total
revenues  are  likely  to remain  fairly  constant  in the near term but  should
decrease as the Company streamlines it operations.

Liquidity and Capital Resources

The Company had $1,377,331 in working capital as of September 30, 1996, compared
with working  capital of $2,941,345  as of September  30, 1995.  The decrease is
primarily due to amounts spent on property, equipment and leasehold improvements
to fund the Company's initial nine stores and amounts spent on operations in the
development  of a corporate  infrastructure  in  anticipation  of the  Company's
growth strategy.

From  inception to September  30, 1996,  the Company has used cash for operating
activities of $4,323,426 and spent an additional  $1,186,577 for the purchase of
property,  equipment,  purchased leases, leasehold improvements and investments.
These  expenditures  have been  offset  by the net cash  provided  by  financing
activities,  principally from the Company's  October,  1993 private placement of
common stock,  aggregating  $870,000,  the December 1994 Bridge Financing in the
principal amount of $275,000, the Company's March 1995 public offering of common
stock resulting in net proceeds of approximately  $5,127,732 and the issuance of
common  stock to warrant  and  option  holders of  approximately  $848,447.  See
"Statement  of  Cash  Flows"  included  in  the  Company's  unaudited  financial
statements.


                                    Page 10
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

Liquidity and Capital Resources- cont'd

Inasmuch as the Company continues to have a high level of operating expenses and
will be required to make  significant  up-front  expenditures in connection with
its proposed expansion, the Company anticipates that losses will continue for at
least the next 12 months and until such time, if ever, as the Company is able to
generate significant revenues or achieve profitable operations.  As a result, in
their report of the Company's financial  statements as of December 31, 1995, the
Company's  independent certified public accountants have included an explanatory
paragraph that describes  factors raising  substantial doubt about the Company's
ability to continue as a going concern.


                                    Page 11
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                     PART II

                                OTHER INFORMATION


ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K.

                  (a) Exhibits:
                           Exhibit 11: Statement re: Computation of per share
                                       earnings
                           Exhibit 27: Financial Data Schedule

                  (b) Reports on Form 8-K
                           None


                                    Page 12
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                    SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                     THE GREAT AMERICAN BACKRUB STORE, INC.
                                                   Registrant

Date:    November 13, 1996

                                     /s/Keith R. Dee
                                     ----------------------------------------
                                     Keith R. Dee, Chief Financial Officer
                                     (duly authorized officer and principal
                                     financial officer and principal accounting
                                     officer) and Secretary


                                    Page 13
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                  EXHIBIT INDEX


Exhibits                     Description
- --------                     -----------
    11              Statement re: Computation of per share earnings

    27              Financial Data Schedule


                                    Page 14

<TABLE>
<CAPTION>
                                                                                                 Nine months'         Three months'
                                                 Nine Months Ended    Three Months ended       weighting factor     weighting factor
                                                   September 30,        September 30,            (in months)           (in months)
                                                 1996       1995       1996       1995          1996       1995       1996      1995
                                                 ----       ----       ----       ----          ----       ----       ----      ----
<S>                                           <C>        <C>        <C>        <C>             <C>          <C>     <C>          <C>
Issuance of common stock, June 1993             375,000    375,000    375,000    375,000          9          6          3         3

Sale of common stock, October 1993              125,000    125,000    125,000    125,000          9          6          3         3

Sale of common stock, March 1995
  1,250,000 shares                            1,250,000    972,278  1,250,000  1,250,000          9          7          3         3

Shares issued upon exercise of
  options and warrants                          109,506       --      247,411       --         see below             see below

SAB 83 shares - see below                          --       35,222       --         --            9          2          0         0
                                              ---------  ---------  ---------  ---------

Common stock and equivalents                  1,859,506  1,507,500  1,997,411  1,750,000
                                              =========  =========  =========  =========
</TABLE>

Computation of weighted average number of shares issued
upon exercise of options and warrants:

                        Nine months'       Three months'
                       weighting factor   weighting factor
          Shares          (in days)          (in days)
Date      Issued            1996               1996
- ----      ------            ----               ----
5/1/96     12,500          6,944              12,500
6/1/96    200,000         88,889             200,000
6/3/96     12,500          5,417              12,500
6/7/96      4,000          1,674               4,000
6/18/96     4,000          1,511               4,000
6/18/96     6,000          2,267               6,000
7/8/96      2,500            759               2,278
7/9/96      2,000            600               1,800
8/22/96     7,500          1,444               4,333
9/18/96   200,000          8,889              26,667
                         -------             -------
         Total           109,506             247,411
                         =======             =======

SAB 83 Calculation (treasury stock method)
June, 1995

<TABLE>
<CAPTION>
                                                                                             Incremental
                                                Options/Warrants Price/Share    Proceeds        Shares

<S>                                                  <C>            <C>        <C>              <C>
 Options issued in December, 1994                    360,000        $3.75      1,350,000
                                                                               ---------
 IPO price                                                                          5.00
 Shares assumed repurchased                                                       270,000        90,000
                                                                              
 Warrants issued in December, 1994                   137,500        $2.50         343,750
 IPO  price                                                                          5.00
 Shares assumed repurchased                                                        68,750        68,750
                                                                                                -------
                                                                              
 Total SAB 83 shares considered outstanding                                                     158,750
                                                                                                =======
</TABLE>


                                    Page 15

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
Company's Form 10-QSB for the three month period ended September 30, 1996 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 JUL-01-1996
<PERIOD-END>                                   SEP-30-1996
<CASH>                                           1,239,465
<SECURITIES>                                             0
<RECEIVABLES>                                            0
<ALLOWANCES>                                             0
<INVENTORY>                                        293,478
<CURRENT-ASSETS>                                 1,826,405
<PP&E>                                           1,186,577
<DEPRECIATION>                                     122,896
<TOTAL-ASSETS>                                   3,136,922
<CURRENT-LIABILITIES>                              449,074
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                             2,219
<OTHER-SE>                                       8,223,349
<TOTAL-LIABILITY-AND-EQUITY>                     3,136,922
<SALES>                                            772,620
<TOTAL-REVENUES>                                   772,620
<CGS>                                              122,407
<TOTAL-COSTS>                                    1,216,658
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                   (499,867)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                               (499,867)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                      (499,867)
<EPS-PRIMARY>                                         0.25
<EPS-DILUTED>                                         0.25
        

</TABLE>


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