GREAT AMERICAN BACKRUB STORE INC
S-3, 1996-05-06
PERSONAL SERVICES
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      As filed with the Securities and Exchange Commission on May 6, 1996
                                                           Registration No. 333-
- --------------------------------------------------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                           ---------------------------

                                    FORM S-3
                             REGISTRATION STATEMENT
                                      UNDER
                           THE SECURITIES ACT OF 1933

                           ---------------------------

                     THE GREAT AMERICAN BACKRUB STORE, INC.
 -------------------------------------------------------------------------------
             (Exact name of Registrant as specified in its charter)

        New York                                        13-3729043
- -------------------------                          --------------------------- 
   (State or other jurisdiction of                      (IRS Employer
   incorporation or organization)                       Identification Number)

                           ---------------------------

                               425 Madison Avenue
                                    Suite 605
                            New York, New York 10017
                                 (212) 750-7046
            ---------------------------------------------------------
                   (Address, including zip code, and telephone
             number, including area code, of Registrant's principal
                               executive offices)

                           ---------------------------

                                 William Zanker
                     The Great American BackRub Store, Inc.
                               425 Madison Avenue
                                    Suite 605
                            New York, New York 10017
                                 (212) 750-7046
            ----------------------------------------------------------
            (Name, address, including zip code, and telephone number,
                   including area code, of agent for service)

                                    Copy to:
                               Stephen Irwin, Esq.
                     Olshan Grundman Frome & Rosenzweig LLP
                                 505 Park Avenue
                            New York, New York 10022

                           ---------------------------

              Approximate  date of  commencement of proposed sale to the public:
From time to time after this Registration Statement becomes effective.

              If the only  securities  being  registered  on this Form are being
offered pursuant to dividend or interest  reinvestment  plans,  please check the
following box.   /X/

              If any of the securities  being  registered on this Form are to be
offered  on a  delayed  or  continuous  basis  pursuant  to Rule 415  under  the
Securities Act of 1933,  other than  securities  offered only in connection with
dividend or reinvestment plans, check the following box. /X/

              If this Form is filed to  register  additional  securities  for an
offering  pursuant to Rule 462(b)  under the  Securities  Act,  please check the
following box
<PAGE>
and list  the  Securities  Act  registration  statement  number  of the  earlier
effective registration statement for the same offering. / /

              If this Form is a post-effective  amendment filed pursuant to Rule
462(c) under the Securities Act, check the following box and list the Securities
Act  registration   statement  number  of  the  earlier  effective  registration
statement for the same offering. / /

              If delivery of the  prospectus  is expected to be made pursuant to
Rule 434, please check the following box. /  /


                         CALCULATION OF REGISTRATION FEE
<TABLE>
<CAPTION>


=============================================================================================================================--
                                                                Proposed
                                                                Maximum                 Proposed
                                         Amount                 Offering                Maximum                 Amount of
Title of Shares to                        to be                Price Per               Aggregate              Registration
be Registered                          Registered                Share               Offering Price                Fee
- --------------------------------------------------------------------------------------------------------------------------------
<S>                                        <C>                   <C>                   <C>                       <C>    
Common Stock, $.001                       137,500(1)(2)          $2.50(2)              $343,750(2)               $118.53
par value, issuable
upon exercise of
Bridge Warrants
- --------------------------------------------------------------------------------------------------------------------------------
Common Stock, $.001                        92,266(3)             $4.50(3)              $415,197(3)               $143.17
par value
- --------------------------------------------------------------------------------------------------------------------------------
Common Stock, $.001                       510,953(1)(4)          $2.69(4)              $1,374,463.57(4)          $473.95
par value, issuable
upon exercise of
options and warrants
- --------------------------------------------------------------------------------------------------------------------------------
         Total Registration Fee.........................................................................         $735.65
================================================================================================================================
</TABLE>



(1)      Pursuant  to Rule 416  under  the  Securities  Act,  this  Registration
         Statement also relates to an indeterminate  number of additional shares
         that  may be  issued  as  result  of  anti-dilution  provisions  of the
         Warrants.
(2)      Represents  137,500  shares of Common Stock  issuable  upon exercise of
         Bridge Warrants at an exercise price of $2.50 per share.
(3)      Estimated solely for the purpose of calculating the registration fee in
         accordance  with Rule 457 under the  Securities Act of 1933, as amended
         (the "Securities Act"), based upon $4.50, the per share average of high
         and low sales prices of the Common Stock on the Nasdaq  SmallCap Market
         on May 1, 1996.
(4)      Represents 510,953 shares of Common Stock issuable upon the exercise of
         outstanding  options and warrants at an average exercise price of $2.69
         per share.



         The Registrant hereby amends this  Registration  Statement on such date
or dates as may be necessary to delay its  effective  date until the  Registrant
shall file a further amendment which specifically  states that this Registration
Statement shall  thereafter  become effective in accordance with Section 8(a) of
the  Securities  Act of 1933 or until the  Registration  Statement  shall become
effective on such date as the Commission,  acting pursuant to said Section 8(a),
may determine.


<PAGE>

INFORMATION   CONTAINED  HEREIN  IS  SUBJECT  TO  COMPLETION  OR  AMENDMENT.   A
REGISTRATION  STATEMENT  RELATING  TO THESE  SECURITIES  HAS BEEN FILED WITH THE
SECURITIES  AND EXCHANGE  COMMISSION.  THESE  SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION  STATEMENT  BECOMES
EFFECTIVE.  THIS  PROSPECTUS  SHALL  NOT  CONSTITUTE  AN  OFFER  TO  SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE  SECURITIES
IN ANY STATE IN WHICH SUCH OFFER,  SOLICITATION  OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.

                    SUBJECT TO COMPLETION, DATED MAY 6, 1996

PROSPECTUS

                                 740,719 SHARES



                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         Common Stock ($.001 par value)



         This  Prospectus  relates to the reoffer and resale by certain  selling
shareholders (the "Selling Shareholders") of shares (the "Shares") of the Common
Stock,  $.001 par value (the  "Common  Stock"),  of The Great  American  BackRub
Store,  Inc. (the "Company")  that were (i) previously  issued by the Company to
the  Selling  Shareholders  or (ii) were or will be issued by the Company to the
Selling  Shareholders upon exercise of certain options and warrants.  The Shares
are being reoffered and resold for the account of the Selling  Shareholders  and
the Company will not receive any of the proceeds  from the resale of the Shares.
The Company has agreed to bear certain expenses (other than selling  commissions
and fees and expenses of counsel and other advisors to the Selling Shareholders)
in connection with the  registration and sale of the Shares being offered by the
Selling Shareholders.

         The Selling  Shareholders  have  advised the Company that the resale of
their Shares may be effected  from time to time in one or more  transactions  in
the over-the-counter  market, in negotiated  transactions or otherwise at market
prices prevailing at the time of the sale or at prices otherwise negotiated. The
Selling  Shareholders  may effect such  transactions by selling the Shares to or
through  broker-dealers  who may receive  compensation in the form of discounts,
concessions or commissions from the Selling  Shareholders  and/or the purchasers
of the Shares for whom such broker-dealers may act as agent or to whom they sell
as principal,  or both (which compensation as to a particular  broker-dealer may
be in excess of customary  commissions).  Any broker-dealer acquiring the Shares
from the Selling  Shareholders  may sell such  securities  in its normal  market
making  activities,  through other  brokers on a principal or agency  basis,  in
negotiated  transactions,  to its  customers  or through a  combination  of such
methods. See "Plan of Distribution."

         The Common  Stock is traded on the Nasdaq  SmallCap  Market  ("Nasdaq")
under the symbol  "RUBB." On May 1, 1996,  the  closing bid price for the Common
Stock as reported by Nasdaq was $4.50.

- --------------------------------------------------------------------------------
             AN INVESTMENT IN THE SECURITIES OFFERED HEREBY INVOLVES
           A HIGH DEGREE OF RISK AND SHOULD ONLY BE MADE BY INVESTORS
               WHO CAN AFFORD THE LOSS OF THEIR ENTIRE INVESTMENT.
                      SEE "RISK FACTORS" AT PAGE 3 HEREOF.
- --------------------------------------------------------------------------------

                   THESE SECURITIES HAVE NOT BEEN APPROVED OR
                   DISAPPROVED BY THE SECURITIES AND EXCHANGE
                COMMISSION NOR HAS THE COMMISSION PASSED UPON THE
                  ACCURACY OR ADEQUACY OF THIS PROSPECTUS. ANY
                  REPRESENTATION TO THE CONTRARY IS A CRIMINAL
                                    OFFENSE.

                   The date of this Prospectus is May , 1996.


<PAGE>
                              AVAILABLE INFORMATION

         The  Company  is  subject  to  the  informational  requirements  of the
Securities  Exchange  Act of 1934,  as  amended  (the  "Exchange  Act"),  and in
accordance therewith files reports,  proxy statements and other information with
the Securities and Exchange Commission (the "Commission").  Such reports,  proxy
statements  and other  information  can be  inspected  and  copied at the public
reference facilities  maintained by the Commission at Judiciary Plaza, 450 Fifth
Street,  N.W.,  Washington,  D.C. 20549;  500 West Madison  Street,  Suite 1400,
Chicago, Illinois 60661; and Seven World Trade Center, Suite 1300, New York, New
York 10048.  Copies of such material can be obtained  from the Public  Reference
Section  of  the  Commission  at  Judiciary  Plaza,  450  Fifth  Street,   N.W.,
Washington, D.C. 20549, at prescribed rates.

         The Company has filed with the  Securities  and  Exchange  Commission a
Registration  Statement on Form S-3 (together  with all  amendments and exhibits
thereto, the "Registration  Statement") under the Securities Act with respect to
the  Shares  offered  hereby.  This  Prospectus  does  not  contain  all  of the
information set forth in the Registration Statement,  certain parts of which are
omitted in accordance  with the rules and  regulations  of the  Commission.  For
further  information  with  respect to the  Company and the  securities  offered
hereby, reference is made to the Registration Statement. Statements contained in
this  Prospectus  as to the contents of any  contract or other  document are not
necessarily  complete,  and in each  instance,  reference is made to the copy of
such  contract or document  filed as an exhibit to the  Registration  Statement,
each such statement being qualified in all respects by such reference.

                 INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE

         The  Company's  (i)  Annual  Report on Form  10-KSB  for the year ended
December 31, 1995 and (ii) Quarterly Report on Form 10-QSB for the quarter ended
March 31,  1996,  which  have been  filed with the  Commission  pursuant  to the
Exchange  Act, are  incorporated  by reference in this  Prospectus  and shall be
deemed to be a part  hereof.  All  documents  filed by the  Company  pursuant to
Sections  13(a),  13(c),  14 or 15(d) of the Exchange Act after the date of this
Prospectus  and  prior to the  termination  of this  offering  are  deemed to be
incorporated  by reference in this  Prospectus  and shall be deemed to be a part
hereof from the date of filing of such documents.

         The Company's  Application  for  Registration of its Common Stock under
Section  12(g) of the Exchange Act filed on January 3, 1995 is  incorporated  by
reference in this Prospectus and shall be deemed to be a part hereof.

         The Company hereby  undertakes to provide without charge to each person
to whom a copy of this  Prospectus  has been  delivered,  on the written or oral
request of any such person,  a copy of any or all of the  documents  referred to
above which have been or may be  incorporated  in this  Prospectus by reference,
other than exhibits to such documents.  Written  requests for such copies should
be directed to The Great  American  BackRub Store,  Inc. at 425 Madison  Avenue,
Suite 605, New York, New York 10017, Attention:  Secretary. Oral requests should
be directed to such officer (telephone number (212) 750-7046).

                         ------------------------------

         No dealer,  salesman or other  person has been  authorized  to give any
information or to make any  representations  other than those  contained in this
Prospectus in connection with the offer made hereby, and, if given or made, such
information or representations must not be relied upon as having been authorized
by the Company or the Selling Shareholders.  This Prospectus does not constitute
an offer to sell, or a solicitation  of an offer to buy, the securities  offered
hereby to any person in any state or other  jurisdiction  in which such offer or
solicitation  is unlawful.  The delivery of this Prospectus at any time does not
imply that information  contained herein is correct as of any time subsequent to
its date.


                                       -2-

<PAGE>

                                  RISK FACTORS

         THE   SECURITIES   OFFERED  HEREBY  INVOLVE  A  HIGH  DEGREE  OF  RISK.
PROSPECTIVE  INVESTORS  SHOULD  CAREFULLY  CONSIDER THE  FOLLOWING  RISK FACTORS
BEFORE MAKING AN INVESTMENT DECISION.

REPORT OF INDEPENDENT  CERTIFIED  PUBLIC  ACCOUNTANTS  CONTAINING AN EXPLANATORY
PARAGRAPH THAT INDICATES GOING CONCERN UNCERTAINTIES.  The Company's independent
certified  public  accountants  have included an explanatory  paragraph in their
report  on  the  Company's  Financial  Statements  stating  that  the  Financial
Statements  have been  prepared  based on the  assumption  that the Company will
continue as a going concern and that the Company's  losses from operations since
inception raise  substantial  doubt about the ability of the Company to continue
as a going concern.

DEVELOPMENT STAGE COMPANY;  LIMITED  OPERATING HISTORY AND REVENUES;  HISTORICAL
AND  ANTICIPATED  LOSSES;  ACCUMULATED  DEFICIT.  The Company was  organized  in
December  1992,   commenced   operations  in  August  1993,   opened  its  first
Company-owned  store in  October  1993 and  therefore  has a  limited  operating
history  upon  which an  evaluation  of the  Company's  future  performance  and
prospects can be made.  The Company's  prospects  must be considered in light of
the risks, expenses, delays, problems and difficulties frequently encountered in
the establishment of a new business in an emerging and evolving industry.  Since
inception,   the  Company  has  generated  limited  revenues  and  has  incurred
significant  losses,  including  losses of $1,118,975,  $2,647,255 and $597,870,
respectively,  for the  years  ended  December  31,  1994 and 1995 and the three
months  ended March 31, 1996  resulting,  at March 31, 1996,  in an  accumulated
deficit  of  $4,774,065.   Losses  are  continuing  through  the  date  of  this
Prospectus.  Inasmuch as the Company continues to have a high level of operating
expenses  and will be  required to make  significant  up-front  expenditures  in
connection with its proposed expansion, the Company anticipates that losses will
continue  for at least the next 12 months and until such time,  if ever,  as the
Company is able to generate  sufficient  revenues to finance its  operations and
the costs of continuing  expansion.  Since inception,  the Company's  operations
have generated negative cash flow, as its expenses have exceeded  revenues,  and
the Company's  ability to continue its  operations  has been dependent upon debt
and equity  financings.  There can be no assurance that the Company will be able
to generate  significant  revenues or achieve profitable  operations or that its
operations will generate positive cash flow.

NEW INDUSTRY;  UNCERTAINTY OF MARKET ACCEPTANCE.  As is typically the case in an
emerging  industry,  demand and market acceptance for newly introduced  services
and products are subject to a high level of uncertainty. The Company has not yet
commenced  significant marketing activities or studies and currently has limited
marketing  experience  in the retail back rub  business  and limited  financial,
personnel and other  resources to undertake  extensive  marketing  activities or
studies.  The Company  does not intend to conduct any formal  marketing or other
concept feasibility studies to determine the potential  commercial  viability of
its concept. Achieving market acceptance for the Company's services and products
will require substantial  marketing efforts and expenditure of significant funds
to create awareness and demand.  The Company's  success depends in large part on
its ability to attract  suitable  franchisees  and will also be dependent on the
level of  acceptance  and  usage  of the  Company's  services  and  products  by
consumers.  Because  demand by  prospective  franchisees  and  consumers  may be
interrelated,  any  lack  or  lessening  of  demand  by any one of  these  could
adversely affect market acceptance for the Company's  services and products.  In
light of the relatively  undeveloped and emerging  markets for retail back rubs,
there can be no assurance that a substantial  market for the Company's  services
and products will develop and grow.

RISKS  ASSOCIATED  WITH GROWTH  STRATEGY  AND RAPID  EXPANSION.  The Company has
achieved only limited growth to date.  Implementation of the Company's  proposed
expansion will be substantially  dependent on, among other things, the Company's
ability  to  identify  and  secure  advantageous  locations  and  leases for its
Company-owned  and franchised  stores on a timely basis and on favorable  terms;
hire and retain skilled  management,  financial,  marketing and other personnel;
and successfully  manage growth (including  monitoring  operations,  controlling
costs

                                       -3-

<PAGE>
and  maintaining  effective  quality,   inventory  and  service  controls).  The
Company's  prospects  will also be  significantly  affected  by its  ability  to
successfully  develop  and  maintain  relationships  with its  franchisees.  The
Company's  growth  strategy  and  plans are  subject  to change as a result of a
number of  factors,  including  progress  or delays in the  Company's  marketing
efforts,  changes in market conditions and competitive factors.  There can be no
assurance that the Company will be able to  successfully  implement its business
strategy or otherwise expand its operations.

FRANCHISING.  The Company's  success will be dependent upon the  development and
implementation   of  an  effective   franchise   program,   which  would  afford
unaffiliated  parties the opportunity to own and operate Great American  BackRub
Stores using the  Company's  concept.  The Company  intends to include in such a
program  criteria to evaluate  franchisees.  However,  there can be no assurance
that the  Company  will be able to manage such a program  effectively,  that its
franchisees will have the ability or resources necessary to successfully develop
and operate their stores or that such franchisees'  stores will be well operated
and  promoted.  In  addition,  the  Company  intends  to lease the space for any
franchised stores directly from the landlord and sublease to the franchisee. The
Company will be primarily  liable for any such leases and may be required to pay
the landlord directly if the franchisee fails to do so.

DEPENDENCE  ON PROCEEDS OF INITIAL  PUBLIC  OFFERING  TO FINANCE  EXPANSION  AND
WORKING  CAPITAL;  POSSIBLE NEED FOR ADDITIONAL  FINANCING.  The Company remains
dependent on the proceeds of the its initial public offering  completed in March
1995 (the "IPO") and other future financings to implement its proposed expansion
and to finance its working capital requirements.  The Company anticipates, based
on  currently  proposed  plans  and  assumptions   relating  to  its  operations
(including  the costs  associated  with its  proposed  expansion),  that the net
proceeds  of the  IPO  will  be  sufficient  to  satisfy  its  anticipated  cash
requirements  at least  through July 1996.  The Company will be required to seek
additional  financing to implement  its  proposed  expansion  and to finance its
working capital requirements. To the extent that the Company incurs indebtedness
or issues debt securities,  the Company will be subject to risks associated with
incurring substantial indebtedness,  including the risks that interest rates may
fluctuate and cash flow may be insufficient to pay principal and interest on any
such indebtedness.  The Company has no current  arrangements with respect to, or
sources  of,  additional  financing,  and it is not  anticipated  that  existing
shareholders  will  provide  any  portion  of  the  Company's  future  financing
requirements.  There  can be no  assurance  that  additional  financing  will be
available  to the  Company on  commercially  reasonable  terms or at all. If the
Company  is unable to  obtain  additional  financing,  its  ability  to meet its
current  obligations  and  current  plans  for  expansion  could  be  materially
adversely affected.

POTENTIAL LIABILITY; INSURANCE. The Company is engaged in a business which could
expose it to possible  liability claims from others,  including  personal injury
claims.  The Company  maintains  a general  liability  insurance  policy that is
subject to a $1,000,000 per occurrence limit with a $1,000,000  aggregate limit.
Currently,  the  Company  requires  all of  its  employee/therapists  to  obtain
professional  liability  insurance (in the minimum amount of $1,000,000) through
one of two  professional  massage  organizations.  In some cases, the Company is
permitted under the applicable policy to be named as an additional  insured.  In
addition,  the  Company  has  obtained a  professional  liability  policy for an
additional $1,000,000 covering all of its employees.  There can be no assurance,
however,  that the Company's  insurance  will be  sufficient to cover  potential
claims or that an adequate  level of coverage will be available in the future at
a reasonable cost. A partially insured or completely  uninsured successful claim
against the Company could have a material adverse effect on the Company.

REGULATION.  Certain states in which the Company intends to operate,  as well as
the  State of New  York,  in which  the  Company  currently  operates  its eight
Company-owned  stores,  require the licensing of massage therapists.  The offer,
sale,  termination  or renewal of  franchises in the United States is subject to
requirements  established  by the  Federal  Trade  Commission  (the  "FTC").  In
addition to the requirements of the FTC, certain states require that franchisors
register in the state prior to offering  franchises in such states.  The Company
believes

                                       -4-

<PAGE>
that it is in compliance  with all applicable  laws and  regulations and has all
required  licenses to conduct its business.  However,  no assurance can be given
that current laws or regulations  applicable to the Company's  business will not
change.  Any such new laws or  regulations  or the Company's  expansion into new
geographic  areas could  subject the  Company to  substantial  costs in order to
comply with such applicable  laws or regulations.  Any failure by the Company to
comply with any new or existing laws or regulations could subject the Company to
substantial penalties.

COMPETITION.  Management  of the  Company  believes  that  no  other  multi-unit
retailer is in the business in which the Company operates.  Competition consists
of  numerous  independent  massage  therapists,  spas,  salons and health  clubs
providing full body massage and a limited number of massage therapists providing
seated  massage  in  non-retail  "off-site"  environments.  However,  due to the
relatively  low cost of, and lack of other barriers to, entry into the Company's
business,  no  assurance  can be given that others  will not develop  multi-unit
retail concepts or stores similar to or competitive  with the Company's  concept
and  stores  or that  the  Company  will  successfully  compete  with  any  such
competitors,  some of whom may have  substantially  greater  financial and other
resources than the Company.

DEPENDENCE ON KEY  PERSONNEL;  ATTRACTION  AND RETENTION OF KEY  PERSONNEL.  The
Company  is  dependent  to a great  extent,  on the  experience,  abilities  and
continued  services  of Mr.  Zanker,  the  Company's  Chairman  of the Board and
President and Mr.  Murray,  the Company's  Chief  Executive  Officer.  While the
Company's management has substantial  national retail and franchise  experience,
no assurance can be given that such prior  experience  will assure the Company's
success.  In addition,  the Company's  management has no prior  experience  with
companies  offering  products  and  services  similar  to those  offered  by the
Company. The Company has entered into three-year employment agreements with each
of Messrs.  Zanker and Murray which expire on October 31, 1997.  The loss of the
services of Messrs.  Zanker and Murray could have a material  adverse  effect on
the Company.  The Company has obtained  $2,000,000  of key man  insurance on the
lives of each of Messrs.  Zanker and Murray.  The Company's success also depends
upon its ability to attract and retain  qualified  massage  therapists and other
additional  qualified  personnel.  While the Company believes there are numerous
qualified massage therapists currently available, competition for such personnel
may become intense.  There can be no assurances that the Company will be able to
attract and retain qualified personnel.

POSSIBLE IMMEDIATE AND SUBSTANTIAL  DILUTION. At March 31, 1996, the Company had
a net tangible book value of approximately $1.46 per share. If purchasers of the
Common Stock offered hereby  purchase such shares at a price higher than the net
tangible book value per share, they will experience  dilution in an amount equal
to the  difference  between  the price per share they paid and the net  tangible
book value per share.

NO DIVIDENDS. The Company has never paid a dividend on its Common Stock and does
not intend to pay any dividends to its  shareholders in the foreseeable  future.
The Company currently intends to reinvest  earnings,  if any, in the development
and expansion of its business.

NO ASSURANCE OF CONTINUED PUBLIC MARKET;  POSSIBLE  VOLATILITY OF MARKET.  There
can be no assurance  that a regular  trading market for the Common Stock will be
sustained.  The market price of the Common  Stock may be highly  volatile as has
been the case with the  securities of many emerging  companies.  Factors such as
the  Company's  operating  results  and  announcements  by  the  Company  or its
competitors  of new  products or services  may  significantly  impact the market
price of the  Company's  securities.  In addition,  in recent  years,  the stock
market has  experienced a high level of price and volume  volatility  and market
prices  for the  securities  of  many  companies  have  experienced  wide  price
fluctuations  not  necessarily  related  to the  operating  performance  of such
companies. Although Laidlaw may make and certain dealers presently make a market
in the Common  Stock,  they are not obligated to do so and may cease such market
making activities at any time.


                                       -5-

<PAGE>

EFFECT OF  OUTSTANDING  OPTIONS AND  WARRANTS,  COMPANY'S  STOCK OPTION PLAN AND
REPRESENTATIVE'S WARRANTS;  DILUTIVE EFFECTS. As of the date of this Prospectus,
options and  warrants to purchase an  aggregate  of  1,225,000  shares of Common
Stock are issued and outstanding,  held by the Company's executive  officers,  a
former executive officer, consultants and a former consultant to the Company. In
connection  with a bridge  financing  consummated  in November 1994, the Company
issued  warrants  (the  "Bridge  Warrants")  to purchase an aggregate of 137,500
shares of Common Stock  exercisable at a price of $2.50 per share. The resale of
the shares of Common Stock  underlying such Bridge Warrants is being  registered
in the  registration  statement  of  which  this  Prospectus  forms a  part.  In
addition,  options to purchase 5,000 shares of Common Stock are presently issued
and outstanding under the 1994 Employee Stock Option Plan (the "Employee Plan").
The  Company  may from time to time issue  options  under the  Employee  Plan to
purchase up to an additional  70,000 shares of Common Stock.  The Company agreed
with the  underwriters in the IPO not to grant or issue options to purchase more
than 37,500 shares of Common Stock under the Employee Plan prior to February 28,
1997. The Company  granted  options to purchase an aggregate of 50,000 shares of
Common  Stock to  directors  of the  Company.  In  connection  with the IPO, the
Company issued and sold to the  representatives  of the several  underwriters in
the IPO (the  "Representative")  for nominal  consideration the Representative's
Warrants  which entitle the  Representative  to purchase an aggregate of 125,000
shares of Common Stock. The  Representative's  Warrants are exercisable  through
February 25, 2000, at an exercise price of $6.00 per share. The Company recently
entered into an Option Agreement with the Representative  which provides that in
the event certain options granted to the Company to repurchase  shares of Common
Stock  from the  Representative  are  exercised  in full,  the  Representative's
Warrants  will  not  be   exercisable   prior  to  June  4,  1996.  See  "Recent
Developments."  The holders of the options and warrants  presently  outstanding,
holders of any subsequently  issued options and warrants of the Company, as well
as the  Representative  will have the  opportunity  to profit from a rise in the
market price of the Common Stock  without  assuming the risk of  ownership.  The
sale of  Common  Stock  or  other  securities  held by or  issuable  to any such
holders,  or merely the potential of such sales, could have an adverse effect on
the market price of the Common Stock.  The Company may find it more difficult to
raise additional equity capital,  if it should be needed for the business of the
Company,  while any of such  securities  are  outstanding.  At any time when the
holders thereof might be expected to convert or exercise them, the Company would
probably be able to obtain  additional  equity  capital on terms more  favorable
than those provided by such  securities.  To the extent that any such securities
are  converted or  exercised,  as the case may be, the  percentage  of ownership
interest of the Company's shareholders will be diluted.

SHARES  ELIGIBLE  FOR  FUTURE  SALE.  Of the  1,785,266  shares of Common  Stock
outstanding,  410,266 shares are "restricted  securities"  within the meaning of
the  Securities  Act  of  1933,  as  amended,  and  the  rules  and  regulations
promulgated  thereunder  (the  "Act")  and,  generally,  may  be  sold  only  in
compliance  with Rule 144 under the Act.  In  addition,  certain of the  410,266
shares are subject to lockup  restrictions  described  below.  Of the  remaining
1,375,000 shares, 125,000 shares, which represent shares of Common Stock sold by
the Company in a private  placement in June 1993,  are freely  tradeable and not
subject to lockup restrictions.  Of the 410,226 restricted  securities,  184,187
may be sold  pursuant  to Rule 144,  63,562 of which  shares are  subject to the
lockup  restrictions  described  below  and the  remaining  226,039  shares  are
available  for sale under Rule 144 at various  times  during  1996 and 1997,  of
which  91,250  shares are subject to the lockup  restrictions  described  below.
Under Rule 144, a person who has held restricted  securities for a period of two
years  may sell a limited  number  of such  securities  into the  public  market
without  registration of such  securities  under the Act. Rule 144 also permits,
under certain  circumstances,  persons who are not  affiliates of the Company to
sell their restricted  securities  without  quantity  limitations once they have
satisfied Rule 144's three-year holding period.  Sales made pursuant to Rule 144
by the Company's existing shareholders may have a depressive effect on the price
of the  shares of Common  Stock in the  public  market.  Such  sales  could also
adversely affect the Company's ability to raise capital at that time through the
sale of its equity securities.  All of the Company's officers and directors (who
own 173,562 shares in the aggregate) have agreed not to sell, assign or transfer
154,812 of their shares

                                       -6-

<PAGE>


of Common  Stock for a period of eighteen  (18) months  from  February  28, 1995
without  the  Representative's  prior  written  consent.  The  Company's  Option
Agreement  with the  Representative  provides  that in the event the Options are
exercised in full,  the lock-up  agreements  entered into by Messrs.  Zanker and
Murray  and such 5% or  greater  shareholder  shall  become  null and void.  The
holders of the  Representative's  Warrants have certain registration rights with
respect to the Common Stock underlying such Warrants.

LISTING AND  MAINTENANCE  CRITERIA  FOR NASDAQ  QUOTATION.  The Common  Stock is
quoted on Nasdaq.  To continue to be quoted on Nasdaq,  the Company must satisfy
certain  maintenance  criteria,  including having (i) at least two market makers
for the Common  Stock,  (ii) total assets of at least $2 million,  (iii) capital
and  surplus of at least $1  million,  (iv) a minimum bid price per share of $1,
(v) at least 300 shareholders and (vi) a public float of at least 100,000 shares
with a market value of at least $200,000.  The failure to meet these maintenance
criteria  in the future may result in the Common  Stock not being  eligible  for
quotation on Nasdaq and trading, if any, of the Common Stock would thereafter be
conducted  on the OTC  Bulletin  Board.  As a result of such  ineligibility  for
quotation,  an investor  may find it more  difficult to dispose of, or to obtain
accurate quotations as to the market value of, the Common Stock.


                                   THE COMPANY

         The Company is a development stage company engaged in the creation of a
national  chain of stores  under the name "The Great  American  BackRub  Store,"
which offer  reasonably-priced  back rubs to customers while they are seated and
fully  clothed  in a clean,  open,  non-threatening  environment.  The back rubs
currently offered by the Company are for 5, 10, 20, 30 or 45 minutes,  priced at
approximately $8.95, $14.95, $24.95, $34.95 and $49.95, respectively. By design,
The Great American BackRub Store is a specialty  interactive retailer offering a
wide range of massage and stress reduction products, including oils, bath salts,
back supports and electronic and mechanical  stress  reduction  devices  (priced
generally from $4.95 to $250.00). The Company believes that the combination of a
boutique retail concept with back rub services makes The Great American  BackRub
Store a unique shopping experience.

         The Company currently owns and operates seven retail stores in New York
City and one location in the  Westchester  Mall in White Plains,  New York.  The
Company plans to open  approximately  40  Company-owned  stores within two years
from the date of this  Prospectus and  additional  franchised  stores,  although
there can be no assurance  that the Company will be successful in this plan. The
Company  intends to place its stores in high  traffic  locations  such as malls,
airports, urban sites and casinos.

         The  typical  Great  American   BackRub  Store  location   consists  of
approximately  600 to 1,200  square  feet,  including  300 to 600 square feet of
retail space. Customers are seated on a specially-designed  chair which provides
cushioned  support  for the  chest,  arms and head.  The  Company's  stores  are
designed to permit people both inside and outside the store to view the back rub
process and at the same time maintain the privacy of the back rub customer.  The
Company's  stores  will also  offer back rub  services  off-site,  to  corporate
offices,  convention centers and tourist attractions.  All back rub services are
provided by therapists  who are either  licensed (in states where such licensing
is required) or have  completed  training at a school  certified by a recognized
trade association.

         The  Company's  growth  strategy  is to  be  implemented  primarily  by
Terrance Murray, the Company's Chief Executive Officer, who previously served as
the executive vice president - operations of Supercuts,  Inc. Supercuts, Inc. is
a hair care chain with in excess of 1,000 company-owned and franchised stores in
43 states and Puerto Rico. The Company  believes that the  substantial  national
retail and franchise experience of Mr. Murray will be an asset to the Company.

         The Company was incorporated under the laws of the State of New York in
December 1992. The Company's executive offices are located at 425 Madison

                                       -7-

<PAGE>

Avenue,  Suite 605, New York,  New York 10017 and its telephone  number is (212)
750-7046.


                               RECENT DEVELOPMENTS

OPTION AGREEMENT

         On December 7, 1995, the Company entered into an option  agreement (the
"Option Agreement") with Laidlaw and the Selling  Shareholder  pursuant to which
Laidlaw granted the Company an option (the "First  Option") to purchase  100,000
shares of Common  Stock (the "First  Option  Shares") and an option (the "Second
Option" and together with the First Option,  the "Options") to purchase  375,000
shares of Common Stock (the "Second  Option  Shares" and together with the First
Option Shares, the "Option Shares").  The First Option may be exercised in whole
or in part,  at any time or from  time to time,  from the date  (the  "Effective
Date") the post-effective  amendment to the registration statement of which this
Prospectus  is a part is declared  effective by the  Commission to and including
June 7, 1996 (the  "Expiration  Date"),  after  which the First  Option,  to the
extent not previously  exercised,  will expire. The exercise price for the First
Option from the Effective Date to and including the fifth business day following
the Effective Date (the "Step-up  Date") shall be $3.50 per share.  The exercise
price for the First Option from the day  immediately  following the Step-up Date
until the Expiration Date shall be $4.00 per share.

         The Second  Option may be exercised in whole or in part, at any time or
from time to time,  from the Effective  Date until the  Expiration  Date,  after
which the Second Option,  to the extent not previously  exercised,  will expire.
The exercise price for the Second Option shall be $4.00 per share.

         The Option  Agreement  may be assigned by the  Company,  at any time or
from time to time in whole or in part,  without the consent of Laidlaw as to any
of the Options which are  simultaneously  therewith  being exercised by any such
assignee.  On April 24, 1996,  the Company  entered into an agreement with three
individuals (the "Holders") whereby the Company granted to the Holders the right
to cause the Company to assign the Second  Option to the Holders.  The agreement
expires on June 7, 1996 (the  "Termination  Date"). To the extent the Expiration
Date is extended,  the Termination  Date shall be extended to coincide with such
Expiration Date. The exercise price of the Second Option to the Holders is $5.00
per share.

FRANCHISE/FRANCHISE OPTION TERMINATIONS

         The Company's first  franchised store (the "Las Vegas Store") opened in
July 1994 in Las Vegas,  Nevada. The Company entered into a franchise  agreement
(the "Franchise  Agreement") with its Las Vegas franchisee (the "Franchisee") on
June 1, 1994.  Pursuant to the  Franchise  Agreement,  the  Franchisee  paid the
Company an initial,  non-recurring,  non-refundable franchise fee of $10,000. In
addition,  the Franchisee  paid the Company a monthly royalty fee equal to 8% of
the  Franchisee's  gross  monthly  revenues  (as  such  term is  defined  in the
Franchise Agreement). The Franchisee also paid to the Company an advertising and
sales  promotion  fee which is equal to the  greater  of 3% of the  Franchisee's
gross  monthly  revenues  or  $1,000.  On May  30,  1995,  the  Company  and the
Franchisee  entered  into a  franchise  termination  agreement  whereby  (i) the
Franchise  Agreement  and related  sublease  were  terminated,  (ii) the Company
purchased  certain  assets  from the  Franchisee  and (iii) the  Company and the
Franchisee  provided for the mutual  release of any  obligations  of each to the
other whether arising out of the Franchise Agreement, the sublease or otherwise.
The purchase price for the assets  conveyed by the Franchisee to the Company was
$25,000 and 18,185  shares of Common  Stock.  Simultaneously  with the Franchise
Termination Agreement, the Company closed the Las Vegas Store.

         The  Company   entered   into  two  option   agreements   (the  "Option
Agreements")  with  Bay Area  Backs I, a  California  limited  partnership  (the
"Optionee"),  on June 20, 1994 and June 21, 1994, respectively,  for the opening
of two  franchised  stores in the San  Francisco  area.  Pursuant  to the Option
Agreements, the Optionee paid to the Company $5,000 for each of two options (the
"Options") to

                                       -8-

<PAGE>

require the Company to enter into franchise agreements with the Optionee. On May
30,  1995,  the  Company and the  Optionee  entered  into an option  termination
agreement  whereby (i) the Option  Agreements were terminated,  (ii) the Company
purchased  certain  assets  from the  Optionee  and  (iii) the  Company  and the
Optionee provided for the mutual release of any obligations of each to the other
whether  arising out of the Option  Agreements or otherwise.  The purchase price
for the assets  conveyed by the Optionee to the Company and the  termination  of
the Options was $27,300.

CONSULTING AGREEMENT

         On February 8, 1996, the Company entered into a Financial  Advisory and
Consulting   Agreement  (the  "Financial  Advisory  Agreement")  with  Investors
Associates,  Inc.  ("Investors  Associates").  The Financial  Advisory Agreement
expires on January 31, 1997. As compensation for the services to be performed by
Investors   Associates  to  the  Company  pursuant  to  the  Financial  Advisory
Agreement,  the Company paid to Investors  Associates a financial consulting fee
of $100,000,  warrants to purchase 100,000 shares of Common Stock of the Company
at an exercise price of $1.00 per share exercisable to and including January 31,
1997, and warrants to purchase  200,000 shares of Common Stock of the Company at
an exercise price of $2.50 per share  exercisable  to and including  January 31,
1998.  The  Company  has  granted  certain   registration  rights  to  Investors
Associates  relating to the registration of the shares issuable upon exercise of
the warrants under the  Securities  Act of 1933, as amended.  The resale of such
shares  is  being  registered  in  the  Registration  Statement  of  which  this
Prospectus forms a part.

         During  the  term  of  the  Financial  Advisory  Agreement,   Investors
Associates  will provide the Company with such regular and customary  consulting
advice as is reasonably requested by the Company.  Investors  Associate's duties
will include,  but will not necessarily be limited to (i) providing  sponsorship
and exposure in  connection  with the  dissemination  of  corporate  information
regarding  the Company to the  investment  community  at large,  (ii)  arranging
meetings with securities  analysts,  (iii) assisting in the Company's  financial
public  relations and (iv) rendering advice regarding a future public or private
offering of  securities  of the Company or of any of its  subsidiaries.  In this
regard,  Investors  Associates  has agreed to use its best efforts to assist the
Company in arranging  for a private  placement or public  offering of securities
with gross proceeds to the Company of at least $2 million.

                                 USE OF PROCEEDS

         The Company will not receive any of the  proceeds  from the reoffer and
resale of the Shares  offered  hereby by the Selling  Shareholders.  The Company
will  receive  the  exercise  price of the Bridge  Warrants  and the options and
warrants  held by certain  Selling  Shareholders,  if and when  exercised.  Such
proceeds will be used by the Company for working capital purposes.

                              SELLING SHAREHOLDERS

         The following table sets forth (i) the number of shares of Common Stock
owned by each Selling  Shareholder,  (ii) the number of shares to be offered for
resale by each Selling Shareholder and (iii) the number and percentage of shares
of Common Stock to be held by each Selling  Shareholder  after the completion of
the offering.


                                       -9-
<PAGE>
<TABLE>
<CAPTION>
                                                                                                  Number of shares of
                                                                                                     Common Stock/
                                                                          Number of               Percentage of Class
                                           Number of shares               Shares to                to be Owned After
                                           of Common Stock                be Offered               Completion of the
              Name                        Beneficially Owned              for Resale                   Offering
- ------------------------------      ----------------------------     ------------------     -----------------------------
<S>                                            <C>                        <C>                              <C>
Michael Monroe...................               12,500                     12,500(1)                         0

Fred Taylor Isquith..............               12,500                     12,500(1)                         0

Michael Channey..................               12,500                     12,500(1)                         0

Donald Fleischer.................               22,792(2)                  12,500(1)                       10,292

Maurice and Barbara
Kuprtiz..........................               12,500                     12,500(1)                         0

Glenn and Dawn James.............               12,500                     12,500(1)                         0

John Davis.......................               25,000                     25,000(1)                         0

Robert Leeds.....................               12,500                     12,500(1)                         0

Craig A. Newman..................                6,250                      6,250(1)                         0

Adi Raviv                                        6,250                      6,250(1)                         0

Jules Leventhal..................                6,250                      6,250(1)                         0

Private Label
Furniture........................                6,250                      6,250(1)                         0

Peter Forbes &
Associates, Inc..................               16,581                     16,581(3)                         0

Matthew Frazer...................                3,637                      3,637                            0

Robert Garff.....................                7,273                      7,273                            0

W. Blair Garff...................                3,637                      3,637                            0

Alan Luther......................                1,819                      1,819                            0

Michael Luther...................                1,819                      1,819                            0

Olshan Grundman
Frome & Rosenzweig
LLP..............................                7,500                      7,500                            0

Stephen Irwin....................                2,800                      2,800                            0

Jeffrey Spindler.................                  200                        200                            0

Clive Kabatznick.................              100,000                    100,000(4)                         0

Effrat Meier.....................                9,375                      9,375                            0

Danny Meier......................                9,375                      9,375                            0

Karen Meier......................                9,375                      9,375                            0

Michael Meier....................                9,375                      9,375                            0

Harold Hochberger................               12,500                     12,500                            0

Bob Gill.........................                5,000                      5,000                            0

Steve Schragis                                   2,000                      2,000                            0

Investors
Associates, Inc..................              300,000                    300,000(5)                         0
</TABLE>

                                      -10-
<PAGE>
<TABLE>
<CAPTION>
                                                                                                  Number of shares of
                                                                                                     Common Stock/
                                                                          Number of               Percentage of Class
                                           Number of shares               Shares to                to be Owned After
                                           of Common Stock                be Offered               Completion of the
              Name                        Beneficially Owned              for Resale                   Offering
- ------------------------------      ----------------------------     ------------------     -----------------------------
<S>                                            <C>                        <C>                              <C>

Spectrum Realty
Capital..........................                 953                        953(4)                         0

A. Clinton Allen.................              100,000                    100,000(4)                        0
</TABLE>


- -------------------
* Less than 1%

(1)      Consists of shares of Common  Stock  issuable  upon  exercise of Bridge
         Warrants.

(2)      Mr. Fleischer is a director of the Company. These shares consist of (i)
         3,625 shares held by Mr. Fleischer, (ii) 6,667 shares issuable upon the
         exercise of options and (iii) 12,500 shares  issuable upon the exercise
         of Bridge Warrants purchased by Mr. Fleischer.

(3)      Includes  10,000  shares of Common  Stock  issuable  upon  exercise  of
         options.

(4)      Consists of shares of Common Stock issuable upon exercise of options.

(5)      Consists of shares of Common Stock issuable upon exercise of warrants.

         There is no assurance  that the Selling  Shareholders  will sell any of
the Shares offered  hereby.  To the extent  required,  the specific Shares to be
sold, the names of the Selling  Shareholders,  other additional shares of Common
Stock beneficially owned by such Selling Shareholder,  the public offering price
of the Shares to be sold, the names of any agent, dealer or underwriter employed
by such Selling  Shareholder  in connection  with such sale,  and any applicable
commission or discount  with respect to a particular  offer will be set forth in
an accompanying Prospectus Supplement.

         The Shares covered by this  Prospectus may be sold from time to time so
long as this Prospectus remains in effect;  provided,  however, that the Selling
Shareholder  is first required to contact the Company's  Corporate  Secretary to
confirm that this  Prospectus is in effect.  Since a Selling  Shareholder may be
liable if he sells  Shares when this  Prospectus  is not in effect,  the Company
requires each Selling  Shareholder to contact it to confirm that this Prospectus
is then in effect prior to any sale of Shares. The Selling  Shareholders  expect
to sell the Shares at prices then attainable, less ordinary brokers' commissions
and dealers' discounts as applicable.

         The Selling  Shareholders  and any broker or dealer to or through  whom
any of the Shares are sold may be deemed to be  underwriters  within the meaning
of the Securities Act with respect to the Common Stock offered  hereby,  and any
profits  realized by the Selling  Shareholders or such brokers or dealers may be
deemed  to  be  underwriting  commissions.  Brokers'  commissions  and  dealers'
discounts,  taxes  and  other  selling  expenses  to be  borne  by  the  Selling
Shareholder  are not  expected  to  exceed  normal  selling  expenses  for sales
over-the-counter  or  otherwise,  as the case may be.  The  registration  of the
Shares under the  Securities Act shall not be deemed an admission by the Selling
Shareholders or the Company that the Selling  Shareholders  are underwriters for
purposes of the Securities Act of any Shares offered under this Prospectus.

                                      -11-

<PAGE>

                          TRANSFER AGENT AND REGISTRAR



         The transfer  agent and registrar  for the Common Stock is  Continental
Stock Transfer & Trust Company, New York, New York.



                              PLAN OF DISTRIBUTION

         This  Prospectus  covers  740,719  shares of Common  Stock.  All of the
Shares  offered hereby are being sold by the Selling  Shareholders.  The Company
will  realize  no  proceeds   from  the  sale  of  the  Shares  by  the  Selling
Shareholders.

         The  distribution  of the  Shares by the  Selling  Shareholders  is not
subject to any  underwriting  agreement.  The Selling  Shareholders may sell the
Shares offered hereby from time to time in transactions in the  over-the-counter
market, in negotiated transactions, or a combination of such methods of sale, at
fixed prices which may be changed,  at market  prices  prevailing at the time of
sale, at prices  relating to prevailing  market prices or at negotiated  prices.
The Selling  Shareholders may effect such  transactions by selling the Shares to
or through  broker-dealers,  and such broker-dealers may receive compensation in
the form of discounts,  concessions or commissions from the Selling Shareholders
and/or the  purchasers  of the Shares  for whom such  broker-dealers  may act as
agents or to whom they sell as principals,  or both (which  compensation as to a
particular  broker-dealer might be in excess of the customary commissions).  The
Selling  Shareholders and any  broker-dealers  that participate with the Selling
Shareholders in the  distribution of the Shares may be deemed to be underwriters
within the meaning of Section 2(11) of the  Securities  Act and any  commissions
received by them and any profit on the resale of the Shares commissioned by them
may be deemed to be  underwriting  commissions or discounts under the Securities
Act. The Selling  Shareholders  will pay any transaction  costs  associated with
effecting any sales that occur.

         In order to comply  with the  securities  laws of  certain  states,  if
applicable,  the  Shares  will  be  sold  in  such  jurisdictions  only  through
registered or licensed  brokers or dealers.  In addition,  in certain states the
Shares may not be sold unless they have been registered or qualified for sale in
the applicable  state or an exemption  from the  registration  or  qualification
requirement  is  available  and is complied  with by the Company and the Selling
Shareholders.

         Under  applicable  rules and  regulations  under the Exchange  Act, any
person engaged in the distribution of the Shares may not  simultaneously  engage
in market-making activities with respect to the Common Stock for a period of two
business days prior to the  commencement of such  distribution.  In addition and
without  limiting the  foregoing,  each Selling  Shareholder  will be subject to
applicable  provisions  of the  Exchange  Act  and  the  rules  and  regulations
thereunder,  including without limitation,  Rules 10b-6, 10b-6A and 10b-7, which
provisions  may limit the timing of the  purchases and sales of shares of Common
Stock by the Selling Shareholders.

         The Selling  Shareholders  are not restricted as to the price or prices
at which they may sell their  Shares.  Sales of such  Shares may have an adverse
effect  on  the  market  price  of  the  Common  Stock.  Moreover,  the  Selling
Shareholders  are not  restricted as to the number of Shares that may be sold at
any time and it is possible that a significant number of Shares could be sold at
the same time which may also have an adverse  effect on the market  price of the
Common Stock.



                                      -12-

<PAGE>

         The  Company  has agreed to pay all fees and  expenses  incident to the
registration of the Shares,  except selling commissions and fees and expenses of
counsel or any other  professionals  or other  advisors,  if any, to the Selling
Shareholders.



                                  LEGAL MATTERS

         The validity of the shares of Common Stock  offered  hereby and certain
other legal matters will be passed upon for the Company by Olshan Grundman Frome
& Rosenzweig  LLP, New York,  New York.  Olshan  Grundman Frome & Rosenzweig LLP
holds 7,500 shares of Common Stock of the Company.  Stephen Irwin, of counsel to
Olshan  Grundman  Frome & Rosenzweig  LLP, holds 2,800 shares of Common Stock of
the Company.  Such Shares are being  registered  for resale in the  Registration
Statement of which this Prospectus forms a part.



                                     EXPERTS

         The  financial  statements  of the Company  included  in the  Company's
Annual Report on Form 10-KSB for the year ended December 31, 1995 (the "10-KSB")
have been audited by BDO Seidman,  LLP,  independent public accountants and have
been  incorporated  herein by  reference  in  reliance  upon the  report  (which
contains an explanatory paragraph regarding the Company's ability to continue as
a going  concern) of BDO  Seidman,  LLP,  included  in the 10-KSB,  and upon the
authority of said firm as experts in accounting and auditing.

         To the extent that a firm of independent  public accountants audits and
reports on the financial  statements of the Company issued at future dates,  and
consents to the use of their report thereon, such financial statements also will
be  incorporated  by  reference  herein in reliance  upon their  report and said
authority.

                                      -13-

<PAGE>


No dealer,  salesperson or any other person is authorized in connection with any
offering made hereby to give any information or to make any  representation  not
contained  in this  Prospectus,  and if  given  or  made,  such  information  or
representation  must not be relied upon as having been authorized by the Company
or any other person. This Prospectus does not constitute an offer to sell or the
solicitation  of an offer to buy any of the securities  offered hereby by anyone
in any state in which such offer or  solicitation  is not authorized or in which
the person making the offer or  solicitation is not qualified to do so or to any
person to whom it is  unlawful to make such offer or  solicitation.  Neither the
delivery  of this  Prospectus  nor any  sale  made  hereunder  shall  under  any
circumstance create any implication that information contained herein is correct
as of any date subsequent to the date hereof.


                                TABLE OF CONTENTS

                                                    Page

Available Information.................................2

Incorporation of Certain

  Documents By Reference..............................2

Risk Factors..........................................3

The Company...........................................7

Recent Developments...................................8

Use of Proceeds.......................................9

Selling Shareholders..................................9

Transfer Agent and Registrar ........................11

Plan of Distribution.................................11

Legal Matters........................................12

Experts..............................................13


                               THE GREAT AMERICAN

                               BACKRUB STORE, INC.





                                740,719 SHARES OF

                                  COMMON STOCK


                           ---------------------------

                                   PROSPECTUS
                           ---------------------------



                                 _________, 1996
<PAGE>
                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS


ITEM 14.          OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION.

         The following table sets forth the various  expenses which will be paid
by the Company in connection  with the  securities  being  registered.  With the
exception of the SEC Registration Fee, all amounts are estimates.


SEC Registration Fee..................................       $735.65
Nasdaq listing expenses...............................      7,500.00
Accounting Fees and Expenses..........................      5,000.00
Legal Fees and Expenses (other than Blue
Sky)..................................................     10,000.00
Blue Sky Fees and Expenses (including legal
and filing fees)......................................      5,000.00
Miscellaneous Expenses................................      1,764.35
                                                          ---------
Total.................................................    $30,000.00
                                                          ==========

ITEM 15.          INDEMNIFICATION OF DIRECTORS AND OFFICERS

         Section 722 of the New York Business Corporation Law ("NYBCL") permits,
in general,  a New York  corporation to indemnify any person made, or threatened
to be made, a party to an action or  proceeding by reason of the fact that he or
she was a director or officer of the  corporation,  or served  another entity in
any capacity at the request of the  corporation,  against any  judgment,  fines,
amounts paid in settlement and reasonable  expenses,  including  attorney's fees
actually and necessarily  incurred as a result of such action or proceeding,  or
any appeal therein,  if such person acted in good faith, for a purpose he or she
reasonably believed to be in, or, in the case of service for another entity, not
opposed to, to the best interests of the corporation and, in criminal actions or
proceedings,  in addition  had no  reasonable  cause to believe  that his or her
conduct was unlawful. Section 723 of the NYBCL permits the corporation to pay in
advance  of a final  disposition  of such  action  or  proceeding  the  expenses
incurred in defending  such action or proceeding  upon receipt of an undertaking
by or on behalf of the  director  or officer to repay such amount as, and to the
extent,   required  by  statute.   Section  721  of  the  NYBCL   provides  that
indemnification  and  advancement of expense  provisions  contained in the NYBCL
shall not be deemed  exclusive  of any  rights to which a  director  or  officer
seeking indemnification or advancement of expenses may be entitled,  provided no
indemnification  may be made on behalf of any  director or officer if a judgment
or other final adjudication  adverse to the director or officer establishes that
his or her acts  were  committed  in bad  faith or were the  result of active or
deliberate  dishonesty and were material to the cause of action so  adjudicated,
or  that he or she  personally  gained  in  fact a  financial  profit  or  other
advantage to which he or she was not legally entitled.

         Article  Seventh of the  Company's  Certificate  of  Incorporation,  as
amended,  provides,  in general, that the personal liability of the directors of
the Company is eliminated to the fullest  extent  permitted by the provisions of
paragraph  (b) of  Section  402 of the  NYBCL,  as the same may be  amended  and
supplemented.  Section  402(b) of the NYBCL  provides  that the  certificate  of
incorporation of a New York corporation may set forth a provision eliminating or
limiting the

                                      II-1

<PAGE>

personal  liability of  directors to the  corporation  or its  stockholders  for
damages for any breach of duty in such capacity, provided that no such provision
shall  eliminate  or limit (1) the  liability  of any  director if a judgment or
other final  adjudication  adverse to him establishes that his acts or omissions
were in bad faith or involved  intentional  misconduct or a knowing violation of
law or that he personally  gained in fact a financial  profit or other advantage
to which he is not legally entitled or (2) the liability of any director for any
act or  omission  prior to the  adoption of a  provision  authorized  by Section
402(b) of the NYBCL.


ITEM 16.          EXHIBITS.



Exhibit No.                           Description
- -----------                           -----------

          4(a)    Form of Common Stock Certificate (incorporated by reference to
                  Exhibit 4.1 to the  Company's  Registration  Statement on Form
                  SB-2 (Registration No. 33-88052)).

          4(b)    Form of Bridge Warrant  (incorporated  by reference to Exhibit
                  4.2 to the  Company's  Registration  Statement  on  Form  SB-2
                  (Registration No. 33-88052)).

          4(c)    Warrants dated as of February 9, 1996 to Investors Associates.

          4(d)    Option  Agreement  dated  October  18, 1995 by and between the
                  Company and Spectrum Realty Capital.

          4(e)    Option  Agreement  dated  March  9,  1995 by and  between  the
                  Company and A. Clinton Allen.

          5       Opinion of Olshan Grundman Frome & Rosenzweig LLP with respect
                  to the securities registered hereunder.

         23(a)    Consent of BDO Seidman, LLP

         23(b)    Consent of Olshan  Grundman  Frome & Rosenzweig  LLP (included
                  within Exhibit 5).

         24       Power  of  Attorney   (included  on  signature  page  to  this
                  Registration Statement).


ITEM 17.          UNDERTAKINGS



                  The undersigned registrant hereby undertakes:

                           a)    To file,  during any period in which  offers or
sales are being made, a post-effective  amendment to this registration statement
to include any material information with respect to the plan of distribution not
previously

                                      II-2

<PAGE>



disclosed  in  the  registration  statement  or  any  material  change  to  such
information in the registration statement.



                           b)    That,  for  the  purpose  of  determining   any
liability under the Securities Act of 1933, each such  post-effective  amendment
shall be deemed to be a new  registration  statement  relating to the securities
offered  therein,  and the  offering  of such  securities  at that time shall be
deemed to be the initial bona fide offering thereof.



                           c)    To  remove  from  registration  by  means  of a
post-effective  amendment any of the securities  being  registered  which remain
unsold at the termination of the offering.

              The undersigned registrant hereby undertakes that, for purposes of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable,  each filing of an employee benefit
plan's annual report pursuant to Section 15(d) of the Securities Exchange act of
1934) that is incorporated by reference in the  registration  statement shall be
deemed to be a new  registration  statement  relating to the securities  offered
therein,  and the offering of such securities at that time shall be deemed to be
the initial bona fide offering thereof.

              Insofar  as  indemnification  for  liabilities  arising  under the
Securities Act of 1933 may be permitted to directors,  officers and  controlling
persons of the registrant  pursuant to the foregoing  provisions,  or otherwise,
the  registrant  has been  advised  that in the  opinion of the  Securities  and
Exchange  Commission such  indemnification is against public policy as expressed
in the Act and is,  therefore,  unenforceable.  In the  event  that a claim  for
indemnification  against  each such  liabilities  (other than the payment by the
registrant of expenses  incurred or paid by a director,  officer or  controlling
person of the  registrant  in the  successful  defense  of any  action,  suit or
proceeding)  is  asserted by such  director,  officer or  controlling  person in
connection with the securities being registered,  the registrant will, unless in
the opinion of its counsel the matter has been settled by controlling precedent,
submit  to a  court  of  appropriate  jurisdiction  the  question  whether  such
indemnification  by it is against public policy as expressed in the Act and will
be governed by the final adjudication of such issue.

                                      II-3

<PAGE>
                                   SIGNATURES

              Pursuant to the  requirements  of the  Securities Act of 1933, the
registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized  in the City of New York,  State of New York, on this 6th day of May,
1996.

                                 THE GREAT AMERICAN BACKRUB STORE, INC.
                                 --------------------------------------
                                       (Registrant)


                                 By:  /s/ William Zanker
                                      -------------------------------
                                 William Zanker, Chairman of the Board

                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below  constitutes and appoints  William Zanker,  Terrance C. Murray and
Keith Dee his true and lawful  attorneys-in-fact  and agent,  with full power of
substitution and resubstitution, for and in his or her name, place and stead, in
any and all  capacities,  to sign  any or all  amendments  to this  Registration
Statement,  and to file the same, with all exhibits thereto, and other documents
in connection therewith,  with the Securities and Exchange Commission,  granting
unto said attorney-in-fact and agent, full power and authority to do and perform
each and  every act and thing  requisite  necessary  to be done in and about the
premises, as fully to all intents and purposes as he or she might or could do in
person,  hereby  ratifying and  confirming  all that said  attorney-in-fact  and
agent, or his or her  substitute,  may lawfully do or cause to be done by virtue
hereof.

         Pursuant  to the  requirements  of the  Securities  Act of  1933,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities and on the date indicated.

              SIGNATURE                TITLE                        DATE

/s/ William Zanker                 Chairman of the Board,         May 6, 1996
- ----------------------------       President and Director
        William Zanker

/s/ Terrance C. Murray             Chief Executive Officer       May 6, 1996
- ---------------------------        (principal executive
      Terrance C. Murray           officer) and Director

/s/ Keith Dee                      Chief Financial Officer      May 6, 1996
- ---------------------------        (principal financial
           Keith Dee               officer and principal
                                   accounting officer) and
                                   Secretary

/s/ Stephen Seligman               Director                     May 6, 1996
- ---------------------------
       Stephen Seligman

/s/ Edward E. Faber                Director                     May 6, 1996
- ----------------------------
       Edward E. Faber

/s/ Peter Hanelt                   Director                     May 6, 1996
- ----------------------------
        Peter Hanelt

/s/ Donald R. Fleischer            Director                     May 6, 1996
- ----------------------------
     Donald R. Fleischer

/s/ Andrew L. Hyams                Director                     May 6, 1996
- ----------------------------
       Andrew L. Hyams

                                      II-4
<PAGE>
                                  EXHIBIT INDEX



EXHIBIT NO.       DESCRIPTION

4(a)              Form of Common Stock Certificate (incorporated by reference to
                  Exhibit 4.1 to the  Company's  Registration  Statement on Form
                  SB-2 (Registration No. 33-88052)).

4(b)              Form of Bridge Warrant  (incorporated  by reference to Exhibit
                  4.2 to the  Company's  Registration  Statement  on  Form  SB-2
                  (Registration No. 33-88052)).

4(c)              Warrants dated as of February 9, 1996 to Investors Associates.

4(d)              Option  Agreement  dated  October  18, 1995 by and between the
                  Company and Spectrum Realty Capital.

4(e)              Option  Agreement  dated  March  9,  1995 by and  between  the
                  Company and A. Clinton Allen.

5                 Opinion of Olshan Grundman Frome & Rosenzweig LLP with respect
                  to the securities registered hereunder

23(a)             Consent of BDO Seidman, LLP

23(b)             Consent of Olshan  Grundman  Frome & Rosenzweig  LLP (included
                  within Exhibit 5).

24                Power  of  Attorney   (included  on  signature  page  to  this
                  Registration Statement).


THIS  WARRANT  HAS NOT BEEN  REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933 AND
NEITHER THIS WARRANT NOR ANY INTEREST THEREIN MAY BE SOLD, TRANSFERRED,  PLEDGED
OR  OTHERWISE  DISPOSED OF IN THE ABSENCE OF SUCH  REGISTRATION  OR AN EXEMPTION
THEREFROM  UNDER  SAID ACT AND THE  RULES  AND  REGULATIONS  THEREUNDER.  BY ITS
ACCEPTANCE  HEREOF,  THE HOLDER OF THIS WARRANT  REPRESENTS THAT IT IS ACQUIRING
THIS  WARRANT  FOR  INVESTMENT  AND  AGREES TO COMPLY IN ALL  RESPECTS  WITH ANY
APPLICABLE  STATE  SECURITIES  LAWS  COVERING  THE  PURCHASE OF THIS WARRANT AND
RESTRICTING ITS TRANSFER,  COPIES OF WHICH MAY BE OBTAINED AT NO COST BY WRITTEN
REQUEST  MADE BY THE HOLDER OF RECORD OF THIS  WARRANT TO THE  SECRETARY OF THIS
COMPANY AT ITS PRINCIPAL EXECUTIVE OFFICE AT 425 MADISON AVENUE,  SUITE 605, NEW
YORK, NEW YORK 10017.



                                                  Dated:  As of February 9, 1996



                                     WARRANT



                To purchase up to 100,000 Shares of Common Stock



                     THE GREAT AMERICAN BACKRUB STORE, INC.



                            Expiring January 31, 1997


         THIS IS TO CERTIFY THAT, for value received, INVESTORS ASSOCIATES, INC.
or registered assigns (the "Holder"), is entitled, subject to certain conditions
set forth in Section 1.01 hereof,  to purchase from THE GREAT  AMERICAN  BACKRUB
STORE, INC., a New York corporation (the "Company"), at any time or from time to
time after 9:00 a.m.,  New York City time,  on the date hereof and prior to 5:00
p.m.  New York City time,  on  January  31,  1997,  at the  Company's  principal
executive  office,  at the Exercise Price (as  hereinafter  defined),  up to the
number  of  shares of Common  Stock,  $.001  par  value per share  (the  "Common
Stock"),  of the Company  shown above,  all subject to  adjustment  and upon the
terms and conditions as hereinafter  provided,  and is entitled also to exercise
the other appurtenant rights, powers and privileges hereinafter described.

         Certain terms used in this Warrant are defined in Article IV hereof.



                                    ARTICLE I

                               METHOD OF EXERCISE

         1.01. METHOD OF EXERCISE. To exercise this Warrant in whole or in part,
the Holder shall deliver to the Company,  at the Company's  principal  executive
office (a) this  Warrant,  (b) a written  notice of such  Holder's  election  to
exercise this Warrant, which notice shall specify the number of shares of Common
Stock  to  be  purchased,   but  in  no  event  less  than  10,000  shares,  the
denominations of the share  certificate or certificates  desired and the name or
names in which such  certificates  are to be registered,  and (c) payment of the
Exercise  Price with  respect to such shares.  Such payment may be made,  at the
option of the Holder, in cash, by certified or bank cashier's check, money order
or wire transfer, or in any other manner consented to in writing by the Company,
or any combination thereof.


<PAGE>

         The Company  shall,  as promptly as  practicable  after  receipt of the
items  required by the  previous  paragraph,  execute and deliver or cause to be
executed and  delivered,  in  accordance  with such  notice,  a  certificate  or
certificates  representing  the  aggregate  number of  shares  of  Common  Stock
specified in said notice.  The share  certificate or  certificates  so delivered
shall be in such  denominations  as may be  specified in such notice or, if such
notice shall not specify denominations,  in denominations of 10,000 shares each,
and  shall be issued in the name of the  Holder or such  other  name as shall be
designated in such notice.  Such certificate or certificates  shall be deemed to
have been issued,  and such Holder or Holders or any other person so  designated
to be named  therein shall be deemed for all purposes to have become a Holder of
record of such shares, as of the date the  aforementioned  notice is received by
the Company. If this Warrant shall have been exercised only in part, the Company
shall,  at the time of delivery of the certificate or  certificates,  deliver to
the Holder a new Warrant  evidencing the right to purchase the remaining  shares
of Common Stock called for by this Warrant  which new Warrant shall in all other
respects  be  identical  with this  Warrant,  or, at the  request of the Holder,
appropriate  notations  may be made on this Warrant which shall then be returned
to the  Holder.  The Company  shall pay all  expenses,  taxes and other  charges
payable in  connection  with the  preparation,  issuance  and  delivery of share
certificates  and new  Warrants,  except  that,  if  share  certificates  or new
Warrants  shall  be  registered  in a name or names  other  than the name of the
Holder,  funds sufficient to pay all transfer taxes, if any, payable as a result
of such  transfer  shall be paid by the  Holder  at the time of  delivering  the
aforementioned  notice of exercise or promptly upon receipt of a written request
of the Company for payment.

         1.02. SHARES TO BE FULLY PAID AND  NONASSESSABLE.  All shares of Common
Stock issued upon the exercise of this Warrant  shall be validly  issued,  fully
paid and nonassessable.

         1.03.  NO  FRACTIONAL  SHARES TO BE ISSUED.  The  Company  shall not be
required  to issue  fractions  of shares of Common  Stock upon  exercise of this
Warrant.  If any fractions of a share would,  but for this Section,  be issuable
upon any exercise of this Warrant,  in lieu of such fractional share the Company
shall pay to the holder,  in cash,  an amount equal to the same  fraction of the
Market Price per share of Common Stock for the Trading Day immediately  prior to
the date of such exercise.

         1.04. SHARE LEGEND.  Each certificate for shares of Common Stock issued
upon  exercise of this  Warrant,  unless at the time of exercise such shares are
registered under the Act, shall bear the following legend:



               THE  SHARES  OF  COMMON  STOCK   REPRESENTED   BY  THIS
         CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT
         OF 1933 AND NEITHER  SUCH SHARES OF THE COMMON  STOCK NOR ANY
         INTEREST  THEREIN  MAY  BE  SOLD,  TRANSFERRED,   PLEDGED  OR
         OTHERWISE  DISPOSED OF IN THE ABSENCE OF SUCH REGISTRATION OR
         AN  EXEMPTION  THEREFROM  UNDER  SAID ACT AND THE  RULES  AND
         REGULATIONS THEREUNDER.  BY ITS ACCEPTANCE HEREOF, THE HOLDER
         OF  SUCH  SHARES  OF  COMMON  STOCK  REPRESENTS  THAT  IT  IS
         ACQUIRING  THIS  COMMON  STOCK FOR  INVESTMENT  AND AGREES TO
         COMPLY IN ALL RESPECTS WITH ANY APPLICABLE  STATE  SECURITIES
         LAWS,  AND THE WARRANT  RELATING TO THIS COMMON  STOCK ISSUED
         PURSUANT  TO SUCH  WARRANT,  COVERING  THE  PURCHASE  OF THIS
         COMMON STOCK AND RESTRICTING THEIR TRANSFER,  COPIES OF WHICH
         MAY BE  OBTAINED  AT NO COST BY WRITTEN  REQUEST  MADE BY THE
         HOLDER OF RECORD OF THIS CERTIFICATE TO THE SECRETARY OF THIS
         COMPANY  AT ITS  PRINCIPAL  EXECUTIVE  OFFICE AT 425  MADISON
         AVENUE, SUITE 605, NEW YORK, NEW YORK 10017.


         Any certificate  issued at any time in exchange or substitution for any
certificate bearing such legend (except a new certificate issued upon completion
of a public  distribution  pursuant to a registration  statement  under the Act)
shall  also bear such  legend  unless,  in the  opinion  of  counsel  reasonably
acceptable to the Company, the

<PAGE>


securities  represented  thereby  need no longer be subject to  restrictions  on
resale under the Act.


                                   ARTICLE II


                      EXCHANGES, TRANSFERS AND REPLACEMENTS

         2.01. EXCHANGE AND REGISTRATION OR TRANSFER OF WARRANTS.  Provided,  in
the opinion of counsel  acceptable  to the Company,  the  following is permitted
under the Act,  the holder of this Warrant  may, at its option,  surrender  this
Warrant at the principal executive office of the Company and receive in exchange
therefor a Warrant or  Warrants,  each for 10,000  shares of Common  Stock or an
integral  multiple  thereof,  for the same aggregate  number of shares of Common
Stock as the Warrant or Warrants so  surrendered  for exchange and registered to
such person or persons as may be designated by such holder.

         This Warrant may be divided upon  presentation  hereof at the principal
executive office of the Company,  together with a written notice  specifying the
names and  denominations  in which the new Warrant or Warrants are to be issued,
signed by the holder  hereof and  thereof or their  respective  duly  authorized
agents or  attorneys.  Subject to  compliance  with this  Section 2.01 as to any
transfer  which may be involved in the  division,  the Company shall execute and
deliver a new Warrant or Warrants to be divided in accordance with such notice.

         The Company shall keep, at said principal  office, a register in which,
subject to such  reasonable  regulations as it may prescribe,  the Company shall
register or cause to be  registered  Warrants and shall  register or cause to be
registered  the transfer of the Warrants as provided in this Section 2.01.  Such
register shall be in written form.  Upon due  presentment  for  registration  of
transfer of any Warrants at such office,  the Company shall execute and register
or  cause  to be  registered  and  deliver  in the  name  of the  transferee  or
transferees a new Warrant or Warrants for an equal aggregate number of Shares.

         The Company shall pay any tax or other governmental  charge that may be
imposed in  connection  with any exchange of Warrants not  involving a transfer,
but the  Company  may require  payment of a sum  sufficient  to cover any tax or
other  governmental  charge that may be imposed in connection with a transfer of
Warrants.

         2.02. LOSS, THEFT OR DESTRUCTION OF WARRANT CERTIFICATES.  Upon receipt
of evidence  satisfactory  to the  Company of the loss,  theft,  destruction  or
mutilation  of any  Warrant  and,  in  the  case  of any  such  loss,  theft  or
destruction,  upon receipt of indemnity or security satisfactory to the Company,
or, in the case of any such  mutilation,  upon surrender and cancellation of the
Warrant,  the  Company  will make and  deliver,  in lieu of such  lost,  stolen,
destroyed or mutilated Warrant, a new Warrant of like tenor and representing the
right to purchase the same aggregate number of shares of Common Stock.


                                   ARTICLE III

                             ANTIDILUTION PROVISIONS

         3.01 ADJUSTMENTS GENERALLY. The Exercise Price and the number of shares
of Common Stock (or other securities or property) issuable upon exercise of this
Warrant shall be subject to adjustment  from time to time upon the occurrence of
certain events, as provided in this Article III.


<PAGE>

         3.02 COMMON STOCK  REORGANIZATION.  If the Company shall  subdivide its
outstanding  shares  of  Common  Stock  into  a  greater  number  of  shares  or
consolidate  its  outstanding  shares of Common  Stock into a smaller  number of
shares (any such event being called a "Common Stock  Reorganization"),  then (a)
the Exercise  Price shall be adjusted,  effective  immediately  after the record
date at which the holders of shares of Common Stock are  determined for purposes
of such Common Stock  Reorganization,  to a price  determined by multiplying the
Exercise  Price in effect  immediately  prior to such record date by a fraction,
the numerator of which shall be the number of shares of Common Stock outstanding
on such record date before giving effect to such Common Stock Reorganization and
the  denominator  of  which  shall be the  number  of  shares  of  Common  Stock
outstanding after giving effect to such Common Stock Reorganization, and (b) the
number of shares of Common  Stock  subject to  purchase  upon  exercise  of this
Warrant  shall be adjusted,  effective at such time,  to a number  determined by
multiplying the number of shares of Common Stock subject to purchase immediately
before such Common Stock  Reorganization  by a fraction,  the numerator of which
shall be the  number of shares  then  outstanding  after  giving  effect to such
Common Stock  Reorganization and the denominator of which shall be the number of
shares  of  Common  Stock  outstanding  immediately  before  such  Common  Stock
Reorganization.

         3.03 SPECIAL DIVIDENDS. If the Company shall issue or distribute to all
or   substantially   all  holders  of  shares  of  Common  Stock   evidences  of
indebtedness,  any other  securities  of the Company,  or any cash,  property or
other assets,  and if such issuance or  distribution  does not constitute a cash
dividend  or  distribution  out of  surplus  or net  profits  legally  available
therefor,  or a Common Stock  Reorganization  (any such nonexcluded  event being
herein  called a "Special  Dividend"),  the  Exercise  Price shall be  adjusted,
effective  immediately  after the record  date at which the holders of shares of
Common Stock are  determined for purposes of such Special  Dividend,  to a price
determined by multiplying  the Exercise Price then in effect by a fraction,  the
numerator  of which shall be the Market  Price per share of Common Stock on such
record date less the then fair market value (as  reasonably  determined  in good
faith  by  the  Board  of  Directors  of  the  Company)  of  the   evidences  of
indebtedness,  securities or property or other assets issued or  distributed  in
such  Special  Dividend  with  respect  to one  share of Common  Stock,  and the
denominator of which shall be the Market Price per share of Common Stock on such
record date.

         3.04 CAPITAL  REORGANIZATIONS.  If there shall be any  consolidation or
merger to which the Company is a party,  other than a consolidation  or a merger
in which the Company is a  continuing  corporation  and which does not result in
any  reclassification of, or change (other than a Common Stock Reorganization or
a change in par value) in,  outstanding  shares of Common Stock,  or any sale or
conveyance of the property of the Company as an entirety or  substantially as an
entirety  (any  such  event  being  called  a  "Capital  Reorganization"),  then
effective  upon the effective  date of such Capital  Reorganization,  the Holder
shall have the right to purchase,  upon exercise of this  Warrant,  the kind and
amount of shares of stock and other securities and property  (including in cash)
which the Holder  would have owned or have been  entitled to receive  after such
Capital  Reorganization if this Warrant had been exercised  immediately prior to
such  Capital   Reorganization.   As  a  condition  to  effecting   any  Capital
Reorganization,  the Company or the successor or surviving  corporation,  as the
case may be, shall execute and deliver to each  Warrantholder an agreement as to
the Warrantholders'  rights in accordance with this Section 3.04,  providing for
subsequent  adjustments  as  nearly  equivalent  as  may be  practicable  to the
adjustments  provided for in this Article  III. The  provisions  of this Section
3.04 shall similarly apply to successive Capital Reorganizations.

         3.05.  CERTAIN  OTHER  EVENTS.  If any  event  occurs  as to which  the
foregoing  provisions  of this  Article III are not strictly  applicable  or, if
strictly  applicable,  would  not,  in the good faith  judgment  of the Board of
Directors of the Company,  fairly protect the purchase rights of the Warrants in
accordance  with the essential  intent and principles of such  provisions,  then
such Board shall make such adjustments in the application of such provisions, in
accordance  with such essential  intent and  principles,  as shall be reasonably
necessary,  in the good faith  opinion of such Board,  to protect such  purchase
rights as aforesaid,  but in no event shall any such  adjustment have the effect
of increasing  the Exercise  Price or decreasing  the number of shares of Common
Stock subject to purchase upon exercise of this Warrant.


<PAGE>

         3.06.  ADJUSTMENT  RULES. (a) Any adjustments  pursuant to this Article
III shall be made  successively  whenever  an event  referred  to therein  shall
occur.

         (b) If the Company  shall set a record date to determine the holders of
shares of Common Stock for purposes of a Common Stock  Reorganization or Capital
Reorganization,  and shall legally  abandon such action prior to effecting  such
action, then no adjustment shall be made pursuant to this Article III in respect
of such action.

         (c) All  calculations  under  this  Article  III  shall  be made to the
nearest cent or to the nearest one hundredth  (1/100th) of a share,  as the case
may be.  Notwithstanding  any provision of this Article III to the contrary,  no
adjustment in the Exercise Price shall be made if the amount of such  adjustment
would be less than $0.05,  but any such amount  shall be carried  forward and an
adjustment  with respect  thereto shall be made at the time of and together with
any subsequent  adjustment which, together with such amount and any other amount
or amounts so carried forward, shall aggregate $0.05 or more.

         (d) In any case in which  the  provisions  of this  Article  III  shall
require that an adjustment  shall become  effective  immediately  after a record
date for an event,  the Company may defer until the occurrence of such event (i)
issuing to the holder of any Warrant exercised after such record date and before
the occurrence of such event the additional shares of Common Stock issuable upon
such  conversion  by reason of the  adjustment  required  by such event over and
above the shares of Common Stock  issuable  upon such  conversion  before giving
effect to such  adjustment  and (ii) paying to such holder any amount of cash in
lieu of a fractional  share of Common Stock  pursuant to Section 1.03;  provided
that the Company upon request  shall  deliver to such holder a due bill or other
appropriate   instrument   evidencing  such  holder's  rights  to  receive  such
additional  shares,  and such cash,  upon the occurrence of the event  requiring
such adjustment.

         3.07  PROCEEDINGS  PRIOR  TO  ANY  ACTION  REQUIRING  ADJUSTMENT.  As a
condition  precedent  to the  taking  of  any  action  which  would  require  an
adjustment pursuant to this Article III, the Company shall take any action which
may be  necessary in order that the Company may  thereafter  validly and legally
issue as fully  paid and  nonassessable  all  shares of Common  Stock  which the
holders of Warrants are entitled to receive upon exercise thereof.

         3.08 STATEMENT REGARDING ADJUSTMENT. Whenever the Exercise Price or the
number of shares  received  upon  exercise of the Warrants  shall be adjusted as
provided in Article III, the Company shall  forthwith file, at the office of any
transfer  agent for the Warrants and at the principal  office of the Company,  a
statement showing in detail the facts requiring such adjustment and the Exercise
Price and the number of shares received upon exercise of the Warrants that shall
be in effect after such  adjustment,  and the Company shall also cause a copy of
such statement to be sent by mail, first class postage  prepaid,  to each holder
of  Warrants,  at  its  address  appearing  on  the  Company's  records.   Where
appropriate,  such copy may be given in advance and may be included as part of a
notice  required to be mailed under the  provisions of Section 3.09.  Failure to
give such  notice,  or any defect  therein,  shall not affect  the  legality  or
validity of any such action.

         3.09 NOTICE TO HOLDERS.  In the event the Company shall propose to take
any action of the type  described  in Article III (but only if the action of the
type  described  in Article III would  result in an  adjustment  in the Exercise
Price or the number of shares  received  upon  exercise  of the  Warrants),  the
Company shall give notice to each  Warrantholder in the manner set forth in this
Section  3.09,  which notice shall specify the record date, if any, with respect
to any such  action and the  approximate  date on which  such  action is to take
place. Such notice shall also set forth such facts with respect thereto as shall
be  reasonably  necessary  to indicate  the effect of such action (to the extent
such effect may be known at the date of such notice) on the  Exercise  Price and
the number,  kind or class of shares or other securities or property which shall
be deliverable or purchasable upon the occurrence of such action or

<PAGE>

deliverable upon exercise of the Warrants. In the case of any action which would
require the fixing of a record date,  such notice shall be given at least 5 days
prior to the date so fixed,  and in case of all other action,  such notice shall
be given at least 10 days prior to the taking of such proposed  action.  Failure
to give such  notice,  or any defect  therein,  shall not affect the legality or
validity of any such action.

                                   ARTICLE IV

                                   DEFINITIONS

         The  following  terms,  as used in this  Warrant,  have  the  following
respective meanings:

         "Act" means the Securities Act of 1933, as amended,  and any similar or
successor  Federal statute,  and the rules and regulations of the Securities and
Exchange Commission (or its successor)  thereunder,  all as the same shall be in
effect at the time.

         "Capital  Reorganization"  shall have the  meaning set forth in Section
3.04 hereof.

         "Closing  Price" on any day means (a) if the Common  Stock is listed or
admitted for trading on a national securities exchange,  the reported last sales
price or, if no such  reported  sale  occurs on such  day,  the  average  of the
closing bid and asked prices on such day, in each case on the principal national
securities  exchange on which the Common Stock is listed or admitted to trading,
(b) if the Common  Stock is not listed or  admitted  to trading on any  national
securities  exchange,  the average of the  closing  bid and asked  prices in the
over-the-counter  market on such day as  reported  by  NASDAQ or any  comparable
system or, if not so reported, as reported by any New York Stock Exchange member
firm selected by the Company for such purpose or (c) if no such  quotations  are
available  on such day,  the fair market  value of one share of Common  Stock on
such day as determined in good faith by the Board of Directors of the Company.

         "Common Stock" shall have the meaning set forth in the first  paragraph
of this Warrant, subject to adjustment pursuant to Article III.

         "Common  Stock  Reorganization"  shall  have the  meaning  set forth in
Section 3.02 hereof.

         "Company"  shall have the meaning set forth in the first  paragraph  of
this Warrant.

         "Exchange Act" means the  Securities  Exchange Act of 1934, as amended,
and any similar or successor  Federal statute,  and the rules and regulations of
the Securities and Exchange Commission (or its successor) thereunder, all as the
same shall be in effect at the time.

         "Exercise  Price"  means  $1.00 per share of Common  Stock,  subject to
adjustment pursuant to Article III hereof.

         "Holder"  shall have the  meaning set forth in the first  paragraph  of
this Warrant and "Holders"  shall include any and all  successors and assigns of
the initial Holder with respect to this Warrant.


<PAGE>

         "Market Price" on any day means the average of the daily Closing Prices
of a share of Common  Stock for the 20  consecutive  Trading  Days ending on the
most recent Trading Day for which a closing price is available and if the Common
Stock is not then publicly traded Market Price shall be determined in good faith
by the Board of Directors of the Company.

         "NASD" means The National Association of Securities Dealers, Inc.

         "NASDAQ"  means The National  Association of Securities  Dealers,  Inc.
Automated Quotation System.

         "Registrable  Securities"  means  100% of the  number  of shares of the
Company's Common Stock issuable upon exercise of this Warrant.

         "Trading  Day" means (a) if the Common  Stock is listed or  admitted to
trading on a national securities exchange, a day on which the principal national
securities  exchange on which the Common  Stock is listed or admitted to trading
is open for  business or (b) if the Common Stock is not so listed or admitted to
trading,  a day on which any New York  Stock  Exchange  member  firm is open for
business.

         "Warrantholder" means a holder of a Warrant.

         "Warrant" and "Warrants"  shall mean this warrant and any warrants into
which this warrant may be divided in accordance with Section 2.01.

         "Warrant  Common Stock" means the Common Stock issued upon the exercise
of the Warrant.


                                    ARTICLE V

                     REDEMPTION AND CANCELLATION OF WARRANTS

         5.01  REDEMPTION  OF WARRANTS.  The Warrants are not  redeemable by the
Company  and the Company  has no rights to  purchase  or  otherwise  acquire the
Warrants.

         5.02  CANCELLATION  OF WARRANTS.  The Company  shall cancel any Warrant
surrendered for transfer, exchange or exercise.


                                   ARTICLE VI

                               REGISTRATION RIGHTS

         6.01 REGISTRATION RIGHTS. If the Company files a registration statement
to register any of its securities under the Act (other than a Form S-8, Form S-4
or comparable  registration  statement)  prior to February 9, 1998,  the Company
shall:

         (a)  promptly  (but not less than ten days  prior to the  filing of any
registration  statement) give written notice thereof (which shall include a list
of the  jurisdictions,  if any,  in which the  Company  intends to  register  or
qualify such securities  under the applicable blue sky or other state securities
laws) to each Holder and each holder of Warrant  Common Stock.  The notice shall
offer to include in such

<PAGE>



filing the aggregate number of shares of Warrant Common Stock as each holder may
request;

         (b) If a  holder  desires  to  have  shares  of  Warrant  Common  Stock
registered  under this  Section  6.01,  such holder  shall advise the Company in
writing  within  five days  after the date of  receipt  of such  offer  from the
Company,  setting  forth  the  amount  of such  Warrant  Common  Stock for which
registration is requested.  The Company shall  thereupon  include in such filing
the  number of shares  of  Warrant  Common  Stock for which  registration  is so
requested, subject to the following: in the event that the proposed registration
by the  Company  is, in whole or in part,  an  underwritten  public  offering of
securities  of the Company,  the Company shall not be required to include any of
the Warrant Common Stock in such underwriting unless the holder agrees to accept
the offering on the same terms and conditions as the shares of common stock,  if
any, being sold through underwriters under such registration; provided, however,
that (i) if the  managing  underwriter  determines  and  advises  the Company in
writing that the inclusion of all Warrant  Common Stock  proposed to be included
by the  holders  in the  underwritten  public  offering  and  other  issued  and
outstanding  shares of Common Stock  proposed to be included  therein by persons
other than the holders and the Company (the "Other Shares") would jeopardize the
success of the Company's offering, then the Company shall be required to include
in the  offering (in addition to the number of shares to be sold by the Company)
only that number of shares of Warrant Common Stock that the managing underwriter
believes will not jeopardize the success of the Company's offering;  and (ii) in
each case all shares of common stock owned by the holders which are not included
in the  underwritten  public  offering  shall be withheld from the market by the
holders  thereof for a period,  not to exceed one hundred twenty  calendar days,
which the managing  underwriter  reasonably  determines as necessary in order to
effect the  underwritten  public  offering.  In the event the Company  chooses a
registration  form which limits the size of the offering  either in terms of the
number of shares or dollar amount,  the Company shall not be required to include
in the  offering (in addition to the number of shares to be sold by the Company)
shares of Warrant Common Stock which would exceed such limits.

         6.02 EXPENSES. The Company shall bear all of its expenses in connection
with such  registration,  qualification  and  compliance  under this Article VI,
including,  without  limitation,  all  registration  and filing  fees,  printing
expenses and fees and disbursements of the Company's counsel and expenses of any
audits  incident  to or  required by any such  registration,  qualification  and
compliance,  provided,  that the Company shall not, in any event, be required to
bear the cost of any Holder's counsel or commissions and compensation  paid, and
concessions and discounts allowed to, underwriters,  dealers,  brokers or others
performing similar functions in connection with the sale and distribution of the
Warrant Common Stock sold by any holders thereof.

         6.03 INDEMNIFICATION.  (a) If Registrable  Securities are included in a
Registration  Statement,  the Company will indemnify each Holder and each holder
of Warrant Common Stock against all claims,  losses, damages and liabilities (or
actions in respect  thereof) arising out of or based on (A) any untrue statement
(or alleged untrue  statement) of a material fact  contained in any  prospectus,
offering  circular  or  other  document  (including  any  related   registration
statement,  notification  or  the  like)  incident  to  any  such  registration,
qualification or compliance,  or (B) any omission (or alleged omission) to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein not  misleading,  or (C) any violation by the Company of any
rule or  regulation  promulgated  under the Act  applicable  to the  Company and
relating to action or inaction  required of the Company in  connection  with any
registration,  qualification  or compliance,  and will reimburse each Holder and
each  holder of  Warrant  Common  Stock  for any  legal  and any other  expenses
reasonably  incurred in  connection  with  investigating  or defending  any such
claim, loss, damage,  liability or action, provided that the Company will not be
liable in any such  case to the  extent  that any such  claim,  loss,  damage or
liability  arises out of or is based on any untrue  statement or omission  based
upon  written  information  furnished  to the Company by a Holder or a holder of
Warrant Common Stock specifically for use therein.

         (b) Each party  entitled to  indemnification  under this  Section  6.03
(sometimes  referred  to as the  "Indemnified  Party")  shall give notice to the
party required to provide  indemnification  (the "Indemnifying  Party") promptly
after  such  Indemnified  Party has  actual  knowledge  of any claim as to which
indemnity may be


<PAGE>

sought,  and shall  permit the  Indemnifying  Party to assume the defense of any
such claim or any litigation resulting therefrom,  provided that counsel for the
Indemnifying  Party,  who shall conduct the defense of such claim or litigation,
shall  be  approved  by the  Indemnified  Party  (whose  approval  shall  not be
unreasonably  withheld),  and the  Indemnified  Party  may  participate  in such
defense at such party's  expense,  and provided further that unless such failure
materially  and  adversely  affects the rights or abilities of the  Indemnifying
Party to defend such action, the failure of any Indemnified Party to give notice
as provided herein shall not relieve the  Indemnifying  Party of its obligations
under this Section 6.03. No Indemnifying Party, in the defense of any such claim
or litigation, shall, except with the consent of each Indemnified Party, consent
to entry of any judgment or enter into any settlement  which does not include as
an  unconditional  term  thereof the giving by the claimant or plaintiff to such
Indemnified  Party of a release from all liability with respect to such claim or
litigation.  If any such Indemnified Party shall have reasonably  concluded that
there may be one or more legal  defenses  available  to such  Indemnified  Party
which is different  from or  additional to those  available to the  Indemnifying
Party,  or that such claim or  litigation  involves or could have an effect upon
matters  beyond the scope of the  indemnity  agreement  provided in this Section
6.03, the  Indemnifying  Party shall not have the right to assume the defense of
such  action on behalf of such  Indemnified  Party and such  Indemnifying  Party
shall reimburse such Indemnified Party for that portion of the fees and expenses
of one counsel retained by the Indemnified Party which is reasonably  related to
the matters covered by the indemnity agreement provided in this Section 6.03.

         (c) If the indemnification  provided for in this Section 6.03 shall for
any  reason  be  unenforceable  by  an  indemnified  party,  although  otherwise
available in accordance with its terms, then each  indemnifying  party shall, in
lieu of indemnifying  such indemnified  party,  contribute to the amount paid or
payable by such indemnified  party as a result of the losses,  claims,  damages,
liabilities or expenses with respect to which such indemnified party has claimed
indemnification,  in such  proportion as is  appropriate to reflect the relative
fault of the indemnified party on the one hand and the indemnifying party on the
other in  connection  with the  statements or omissions  which  resulted in such
losses, claims, damages,  liabilities or expenses, as well as any other relevant
equitable considerations. The Company and each Holder agree that it would not be
just and equitable if contribution  pursuant hereto were to be determined by pro
rata  allocation or by any other method of  allocation  which does not take into
account  such  equitable  considerations.  The  amount  paid  or  payable  by an
indemnified  party as a result of the losses,  claims,  damages,  liabilities or
expenses  referred  to  herein  shall be deemed  to  include  any legal or other
expenses  reasonably  incurred  by such  indemnified  party in  connection  with
investigating  or  defending  against  any action or claim  which is the subject
hereof. No person guilty of fraudulent  misrepresentation (within the meaning of
Section 11(f) of the Act) shall be entitled to contribution  from any person who
is not guilty of such fraudulent misrepresentation.

         6.04  INFORMATION  BY THE  INVESTOR.  Each  Holder  and each  holder of
Warrant  Common Stock shall  furnish in writing to the Company such  information
regarding  such  person  and the  distribution  proposed  by such  person as the
Company may request in writing and as shall be required in  connection  with any
registration, qualification or compliance referred to in this Article VI.

         6.05  NOTIFICATION;  CONTINUATION  OF  EFFECTIVENESS.  In the case of a
registration,  qualification  and  compliance  pursuant to this  Article VI, the
Company will keep all Holders and all holders of Warrant  Common Stock  promptly
advised in writing as to the  initiation of proceedings  for such  registration,
qualification and compliance and as to the completion thereof,  and will advise,
upon  request,  of the progress of such  proceedings.  The Company  will, at its
expense, keep such registration,  qualification and compliance effective, unless
otherwise noted herein, for a period of twelve months, or for such longer period
as may be required by the Act, by such action as may be necessary or appropriate
to permit the sale or distribution of Warrant Common Stock not theretofore  sold
or  distributed  including,  without  limitation,  the filing of  post-effective
amendments and supplements to any registration statement or prospectus necessary
to keep the registration current and further  qualification under any applicable
blue sky or other state securities law, all as requested by any Holder or holder
of Warrant  Common  Stock  with  respect  to which  such  registration  is being
effected.


<PAGE>

         6.06 TRANSFER OF REGISTRATION  RIGHTS.  The rights to cause the Company
to  register  securities  granted by the  Company  under this  Article VI may be
assigned by the Holder to a  transferee  or assignee of all or less than all the
Registrable Securities, provided that such transfer may otherwise be effected in
accordance with applicable securities laws and that the Company is given written
notice, as provided in Article VI.

         6.07  PROSPECTUSES,  ETC. The Company will, at its expense,  furnish to
each Holder or holder of Warrant Common Stock with respect to which registration
has been effected,  such number of  prospectuses,  offering  circulars and other
documents incident to such registration and related  qualification or compliance
as such holder from time to time may reasonably request.

         6.08 LISTING ON  SECURITIES  EXCHANGES,  ETC. The Company  will, at its
expense,  list on each national securities exchange,  or NASDAQ, on which Common
Stock is at the time listed,  upon official notice of issuance upon the exercise
of the Warrant,  and  maintain  such listing of, all shares of Common Stock from
time to time issuable upon the exercise of the Warrant, and when and if required
by the Exchange  Act will  register  thereunder  all shares of Common Stock from
time to time so issuable.

         6.09 UNDERWRITTEN  OFFERINGS.  In the event any registration under this
Article VI is  underwritten  and the managing  underwriter  determines  that the
inclusion of all Registrable Securities that are to be included would materially
interfere with the successful  completion thereof in the reasonable  judgment of
such  managing  underwriter,  then the number of  Registrable  Securities  to be
included may be reduced at the discretion of such managing underwriter.


                                   ARTICLE VII

                                  MISCELLANEOUS

         7.01 NOTICES. All notices,  requests and other communications  provided
for herein  shall be in writing,  and shall be deemed to have been made or given
when  delivered or mailed,  first class,  postage  prepaid,  or sent by telex or
other  telegraphic  communications  equipment.  Such notices and  communications
shall be addressed:

                  (a)      if to the Company, to
                           425 Madison Avenue, Suite 605
                           New York, New York 10017
                           Attention: President; or

                  (b)      if to the  Holder,  to its  address  as  shown on the
                           registry books  maintained  pursuant to Section 2.01;
                           or in  any of  the  foregoing  cases  at  such  other
                           address as such Person may hereafter specify for such
                           purpose by notice to the other  Persons  referred  to
                           above.

         7.02  WAIVERS;  AMENDMENTS.  No  failure  or  delay  of the  Holder  in
exercising any right,  power or privilege,  hereunder  shall operate as a waiver
thereof, nor shall any single or partial exercise thereof, or any abandonment or
discontinuance  of steps to enforce such a right,  power or privilege,  preclude
any other or further exercise thereof or the exercise of any other right,  power
or  privilege.  The rights and  remedies  of the Holder are  cumulative  and not
exclusive  of any  rights  or  remedies  which  it  would  otherwise  have.  The
provisions of this Warrant may be amended, modified or


<PAGE>

waived if, but only if, such amendment, modification or waiver is in writing and
is signed  by the  Company  and a  majority  of the  Holders;  provided  that no
amendment,  modification  or waiver may change the exercise  price of (including
without   limitation  any   adjustments  or  any  provisions   with  respect  to
adjustments, the expiration of or the manner of exercising the Warrants) without
the consent in writing of all of the Holders.

         7.03 GOVERNING LAW. This Warrant shall be construed in accordance  with
and governed by the laws of the State of New York.

         7.05  COVENANTS  TO BIND  SUCCESSOR  AND  ASSIGNS.  All the  covenants,
stipulations,  promises and agreements in this Warrant contained by or on behalf
of the  Company  shall  bind  its  successors  and  assigns,  whether  or not so
expressed.

         7.06 SEVERABILITY.  In case any one or more of the provisions contained
in this Warrant shall be invalid,  illegal or unenforceable in any jurisdiction,
the validity,  legality and enforceability of the remaining provisions contained
herein  and  therein  shall  not in any  way be  affected  or  impaired  in such
jurisdiction  and shall not invalidate or render illegal or  unenforceable  such
provision in any other jurisdiction.

         7.07  HEADINGS.  The  headings  used  herein  are  for  convenience  of
reference only and shall not be deemed to be a part of this Warrant.

         7.08 NO RIGHTS AS  STOCKHOLDER.  This  Warrant  shall not  entitle  the
Holder to any rights as a stockholder of the Company.

         7.09  PRONOUNS.  The pronouns  "it" and "its" herein shall be deemed to
mean "he" or "his", as the context requires.


<PAGE>

         IN WITNESS WHEREOF,  The Great American BackRub Store,  Inc. has caused
this  Warrant  to be  executed  in its  corporate  name  by one of its  officers
thereunto duly authorized,  attested by its Secretary or an Assistant Secretary,
all as of the day and year first above written.



                                  THE GREAT AMERICAN BACKRUB STORE, INC.




                                  By:/s/ William Zanker
                                     -----------------------------------
                                         William Zanker, President



Attest:




/s/ Keith Dee
- ---------------------------
Keith Dee
Secretary
<PAGE>


THIS  WARRANT  HAS NOT BEEN  REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933 AND
NEITHER THIS WARRANT NOR ANY INTEREST THEREIN MAY BE SOLD, TRANSFERRED,  PLEDGED
OR  OTHERWISE  DISPOSED OF IN THE ABSENCE OF SUCH  REGISTRATION  OR AN EXEMPTION
THEREFROM  UNDER  SAID ACT AND THE  RULES  AND  REGULATIONS  THEREUNDER.  BY ITS
ACCEPTANCE  HEREOF,  THE HOLDER OF THIS WARRANT  REPRESENTS THAT IT IS ACQUIRING
THIS  WARRANT  FOR  INVESTMENT  AND  AGREES TO COMPLY IN ALL  RESPECTS  WITH ANY
APPLICABLE  STATE  SECURITIES  LAWS  COVERING  THE  PURCHASE OF THIS WARRANT AND
RESTRICTING ITS TRANSFER,  COPIES OF WHICH MAY BE OBTAINED AT NO COST BY WRITTEN
REQUEST  MADE BY THE HOLDER OF RECORD OF THIS  WARRANT TO THE  SECRETARY OF THIS
COMPANY AT ITS PRINCIPAL EXECUTIVE OFFICE AT 425 MADISON AVENUE,  SUITE 605, NEW
YORK, NEW YORK 10017.



                                                  Dated:  As of February 9, 1996


                                     WARRANT

                To purchase up to 200,000 Shares of Common Stock

                     THE GREAT AMERICAN BACKRUB STORE, INC.

                            Expiring January 31, 1998

         THIS IS TO CERTIFY THAT, for value received, INVESTORS ASSOCIATES, INC.
or registered assigns (the "Holder"), is entitled, subject to certain conditions
set forth in Section 1.01 hereof,  to purchase from THE GREAT  AMERICAN  BACKRUB
STORE, INC., a New York corporation (the "Company"), at any time or from time to
time after 9:00 a.m.,  New York City time,  on the date hereof and prior to 5:00
p.m.  New York City time,  on  January  31,  1998,  at the  Company's  principal
executive  office,  at the Exercise Price (as  hereinafter  defined),  up to the
number  of  shares of Common  Stock,  $.001  par  value per share  (the  "Common
Stock"),  of the Company  shown above,  all subject to  adjustment  and upon the
terms and conditions as hereinafter  provided,  and is entitled also to exercise
the other appurtenant rights, powers and privileges hereinafter described.

         Certain terms used in this Warrant are defined in Article IV hereof.

                                    ARTICLE I

                               METHOD OF EXERCISE

         1.01. METHOD OF EXERCISE. To exercise this Warrant in whole or in part,
the Holder shall deliver to the Company,  at the Company's  principal  executive
office (a) this  Warrant,  (b) a written  notice of such  Holder's  election  to
exercise this Warrant, which notice shall specify the number of shares of Common
Stock  to  be  purchased,   but  in  no  event  less  than  10,000  shares,  the
denominations of the share  certificate or certificates  desired and the name or
names in which such  certificates  are to be registered,  and (c) payment of the
Exercise  Price with  respect to such shares.  Such payment may be made,  at the
option of the Holder, in cash, by certified or bank cashier's check, money order
or wire transfer, or in any other manner consented to in writing by the Company,
or any combination thereof.

         The Company  shall,  as promptly as  practicable  after  receipt of the
items  required by the  previous  paragraph,  execute and deliver or cause to be
executed and  delivered,  in  accordance  with such  notice,  a  certificate  or
certificates  representing  the  aggregate  number of  shares  of  Common  Stock
specified in said notice.  The share  certificate or  certificates  so delivered
shall be in such  denominations  as may be  specified in such notice or, if such
notice shall not specify denominations, in

<PAGE>

denominations  of  10,000  shares  each,  and shall be issued in the name of the
Holder  or  such  other  name as  shall  be  designated  in  such  notice.  Such
certificate or certificates shall be deemed to have been issued, and such Holder
or Holders or any other person so designated to be named therein shall be deemed
for all  purposes  to have become a Holder of record of such  shares,  as of the
date the aforementioned notice is received by the Company. If this Warrant shall
have been exercised only in part, the Company shall,  at the time of delivery of
the certificate or certificates,  deliver to the Holder a new Warrant evidencing
the right to purchase  the  remaining  shares of Common Stock called for by this
Warrant  which new Warrant  shall in all other  respects be identical  with this
Warrant, or, at the request of the Holder,  appropriate notations may be made on
this Warrant  which shall then be returned to the Holder.  The Company shall pay
all  expenses,   taxes  and  other  charges   payable  in  connection  with  the
preparation,  issuance  and  delivery of share  certificates  and new  Warrants,
except that, if share certificates or new Warrants shall be registered in a name
or names other than the name of the Holder, funds sufficient to pay all transfer
taxes, if any,  payable as a result of such transfer shall be paid by the Holder
at the time of delivering the aforementioned notice of exercise or promptly upon
receipt of a written request of the Company for payment.

         1.02. SHARES TO BE FULLY PAID AND  NONASSESSABLE.  All shares of Common
Stock issued upon the exercise of this Warrant  shall be validly  issued,  fully
paid and nonassessable.

         1.03.  NO  FRACTIONAL  SHARES TO BE ISSUED.  The  Company  shall not be
required  to issue  fractions  of shares of Common  Stock upon  exercise of this
Warrant.  If any fractions of a share would,  but for this Section,  be issuable
upon any exercise of this Warrant,  in lieu of such fractional share the Company
shall pay to the holder,  in cash,  an amount equal to the same  fraction of the
Market Price per share of Common Stock for the Trading Day immediately  prior to
the date of such exercise.

         1.04. SHARE LEGEND.  Each certificate for shares of Common Stock issued
upon  exercise of this  Warrant,  unless at the time of exercise such shares are
registered under the Act, shall bear the following legend:

               THE  SHARES  OF  COMMON  STOCK   REPRESENTED   BY  THIS
         CERTIFICATE HAVE NOT BEEN REGISTERED UNDER THE SECURITIES ACT
         OF 1933 AND NEITHER  SUCH SHARES OF THE COMMON  STOCK NOR ANY
         INTEREST  THEREIN  MAY  BE  SOLD,  TRANSFERRED,   PLEDGED  OR
         OTHERWISE  DISPOSED OF IN THE ABSENCE OF SUCH REGISTRATION OR
         AN  EXEMPTION  THEREFROM  UNDER  SAID ACT AND THE  RULES  AND
         REGULATIONS THEREUNDER.  BY ITS ACCEPTANCE HEREOF, THE HOLDER
         OF  SUCH  SHARES  OF  COMMON  STOCK  REPRESENTS  THAT  IT  IS
         ACQUIRING  THIS  COMMON  STOCK FOR  INVESTMENT  AND AGREES TO
         COMPLY IN ALL RESPECTS WITH ANY APPLICABLE  STATE  SECURITIES
         LAWS,  AND THE WARRANT  RELATING TO THIS COMMON  STOCK ISSUED
         PURSUANT  TO SUCH  WARRANT,  COVERING  THE  PURCHASE  OF THIS
         COMMON STOCK AND RESTRICTING THEIR TRANSFER,  COPIES OF WHICH
         MAY BE  OBTAINED  AT NO COST BY WRITTEN  REQUEST  MADE BY THE
         HOLDER OF RECORD OF THIS CERTIFICATE TO THE SECRETARY OF THIS
         COMPANY  AT ITS  PRINCIPAL  EXECUTIVE  OFFICE AT 425  MADISON
         AVENUE, SUITE 605, NEW YORK, NEW YORK 10017.

         Any certificate  issued at any time in exchange or substitution for any
certificate bearing such legend (except a new certificate issued upon completion
of a public  distribution  pursuant to a registration  statement  under the Act)
shall  also bear such  legend  unless,  in the  opinion  of  counsel  reasonably
acceptable to the Company, the securities  represented thereby need no longer be
subject to restrictions on resale under the Act.

                                   ARTICLE II

<PAGE>

                      EXCHANGES, TRANSFERS AND REPLACEMENTS

         2.01. EXCHANGE AND REGISTRATION OR TRANSFER OF WARRANTS.  Provided,  in
the opinion of counsel  acceptable  to the Company,  the  following is permitted
under the Act,  the holder of this Warrant  may, at its option,  surrender  this
Warrant at the principal executive office of the Company and receive in exchange
therefor a Warrant or  Warrants,  each for 10,000  shares of Common  Stock or an
integral  multiple  thereof,  for the same aggregate  number of shares of Common
Stock as the Warrant or Warrants so  surrendered  for exchange and registered to
such person or persons as may be designated by such holder.

         This Warrant may be divided upon  presentation  hereof at the principal
executive office of the Company,  together with a written notice  specifying the
names and  denominations  in which the new Warrant or Warrants are to be issued,
signed by the holder  hereof and  thereof or their  respective  duly  authorized
agents or  attorneys.  Subject to  compliance  with this  Section 2.01 as to any
transfer  which may be involved in the  division,  the Company shall execute and
deliver a new Warrant or Warrants to be divided in accordance with such notice.

         The Company shall keep, at said principal  office, a register in which,
subject to such  reasonable  regulations as it may prescribe,  the Company shall
register or cause to be  registered  Warrants and shall  register or cause to be
registered  the transfer of the Warrants as provided in this Section 2.01.  Such
register shall be in written form.  Upon due  presentment  for  registration  of
transfer of any Warrants at such office,  the Company shall execute and register
or  cause  to be  registered  and  deliver  in the  name  of the  transferee  or
transferees a new Warrant or Warrants for an equal aggregate number of Shares.

         The Company shall pay any tax or other governmental  charge that may be
imposed in  connection  with any exchange of Warrants not  involving a transfer,
but the  Company  may require  payment of a sum  sufficient  to cover any tax or
other  governmental  charge that may be imposed in connection with a transfer of
Warrants.

         2.02. LOSS, THEFT OR DESTRUCTION OF WARRANT CERTIFICATES.  Upon receipt
of evidence  satisfactory  to the  Company of the loss,  theft,  destruction  or
mutilation  of any  Warrant  and,  in  the  case  of any  such  loss,  theft  or
destruction,  upon receipt of indemnity or security satisfactory to the Company,
or, in the case of any such  mutilation,  upon surrender and cancellation of the
Warrant,  the  Company  will make and  deliver,  in lieu of such  lost,  stolen,
destroyed or mutilated Warrant, a new Warrant of like tenor and representing the
right to purchase the same aggregate number of shares of Common Stock.

                                   ARTICLE III

                             ANTIDILUTION PROVISIONS

         3.01 ADJUSTMENTS GENERALLY. The Exercise Price and the number of shares
of Common Stock (or other securities or property) issuable upon exercise of this
Warrant shall be subject to adjustment  from time to time upon the occurrence of
certain events, as provided in this Article III.

         3.02 COMMON STOCK  REORGANIZATION.  If the Company shall  subdivide its
outstanding  shares  of  Common  Stock  into  a  greater  number  of  shares  or
consolidate  its  outstanding  shares of Common  Stock into a smaller  number of
shares (any such event being called a "Common Stock  Reorganization"),  then (a)
the Exercise  Price shall be adjusted,  effective  immediately  after the record
date at which the holders of shares of Common Stock are  determined for purposes
of such Common Stock  Reorganization,  to a price  determined by multiplying the
Exercise  Price in effect  immediately  prior to such record date by a fraction,
the numerator of which shall be the number of shares of

<PAGE>

Common Stock outstanding on such record date before giving effect to such Common
Stock  Reorganization and the denominator of which shall be the number of shares
of  Common  Stock   outstanding   after  giving  effect  to  such  Common  Stock
Reorganization, and (b) the number of shares of Common Stock subject to purchase
upon  exercise of this Warrant  shall be adjusted,  effective at such time, to a
number determined by multiplying the number of shares of Common Stock subject to
purchase immediately before such Common Stock Reorganization by a fraction,  the
numerator of which shall be the number of shares then  outstanding  after giving
effect to such Common Stock Reorganization and the denominator of which shall be
the number of shares of Common Stock outstanding  immediately before such Common
Stock Reorganization.

         3.03 SPECIAL DIVIDENDS. If the Company shall issue or distribute to all
or   substantially   all  holders  of  shares  of  Common  Stock   evidences  of
indebtedness,  any other  securities  of the Company,  or any cash,  property or
other assets,  and if such issuance or  distribution  does not constitute a cash
dividend  or  distribution  out of  surplus  or net  profits  legally  available
therefor,  or a Common Stock  Reorganization  (any such nonexcluded  event being
herein  called a "Special  Dividend"),  the  Exercise  Price shall be  adjusted,
effective  immediately  after the record  date at which the holders of shares of
Common Stock are  determined for purposes of such Special  Dividend,  to a price
determined by multiplying  the Exercise Price then in effect by a fraction,  the
numerator  of which shall be the Market  Price per share of Common Stock on such
record date less the then fair market value (as  reasonably  determined  in good
faith  by  the  Board  of  Directors  of  the  Company)  of  the   evidences  of
indebtedness,  securities or property or other assets issued or  distributed  in
such  Special  Dividend  with  respect  to one  share of Common  Stock,  and the
denominator of which shall be the Market Price per share of Common Stock on such
record date.

         3.04 CAPITAL  REORGANIZATIONS.  If there shall be any  consolidation or
merger to which the Company is a party,  other than a consolidation  or a merger
in which the Company is a  continuing  corporation  and which does not result in
any  reclassification of, or change (other than a Common Stock Reorganization or
a change in par value) in,  outstanding  shares of Common Stock,  or any sale or
conveyance of the property of the Company as an entirety or  substantially as an
entirety  (any  such  event  being  called  a  "Capital  Reorganization"),  then
effective  upon the effective  date of such Capital  Reorganization,  the Holder
shall have the right to purchase,  upon exercise of this  Warrant,  the kind and
amount of shares of stock and other securities and property  (including in cash)
which the Holder  would have owned or have been  entitled to receive  after such
Capital  Reorganization if this Warrant had been exercised  immediately prior to
such  Capital   Reorganization.   As  a  condition  to  effecting   any  Capital
Reorganization,  the Company or the successor or surviving  corporation,  as the
case may be, shall execute and deliver to each  Warrantholder an agreement as to
the Warrantholders'  rights in accordance with this Section 3.04,  providing for
subsequent  adjustments  as  nearly  equivalent  as  may be  practicable  to the
adjustments  provided for in this Article  III. The  provisions  of this Section
3.04 shall similarly apply to successive Capital Reorganizations.

         3.05.  CERTAIN  OTHER  EVENTS.  If any  event  occurs  as to which  the
foregoing  provisions  of this  Article III are not strictly  applicable  or, if
strictly  applicable,  would  not,  in the good faith  judgment  of the Board of
Directors of the Company,  fairly protect the purchase rights of the Warrants in
accordance  with the essential  intent and principles of such  provisions,  then
such Board shall make such adjustments in the application of such provisions, in
accordance  with such essential  intent and  principles,  as shall be reasonably
necessary,  in the good faith  opinion of such Board,  to protect such  purchase
rights as aforesaid,  but in no event shall any such  adjustment have the effect
of increasing  the Exercise  Price or decreasing  the number of shares of Common
Stock subject to purchase upon exercise of this Warrant.

         3.06.  ADJUSTMENT  RULES. (a) Any adjustments  pursuant to this Article
III shall be made  successively  whenever  an event  referred  to therein  shall
occur.

         (b) If the Company  shall set a record date to determine the holders of
shares of Common Stock for purposes of a Common Stock  Reorganization or Capital
Reorganization,  and shall legally  abandon such action prior to effecting  such
action,


<PAGE>

then no adjustment shall be made pursuant to this Article III in respect of such
action.

         (c) All  calculations  under  this  Article  III  shall  be made to the
nearest cent or to the nearest one hundredth  (1/100th) of a share,  as the case
may be.  Notwithstanding  any provision of this Article III to the contrary,  no
adjustment in the Exercise Price shall be made if the amount of such  adjustment
would be less than $0.05,  but any such amount  shall be carried  forward and an
adjustment  with respect  thereto shall be made at the time of and together with
any subsequent  adjustment which, together with such amount and any other amount
or amounts so carried forward, shall aggregate $0.05 or more.

         (d) In any case in which  the  provisions  of this  Article  III  shall
require that an adjustment  shall become  effective  immediately  after a record
date for an event,  the Company may defer until the occurrence of such event (i)
issuing to the holder of any Warrant exercised after such record date and before
the occurrence of such event the additional shares of Common Stock issuable upon
such  conversion  by reason of the  adjustment  required  by such event over and
above the shares of Common Stock  issuable  upon such  conversion  before giving
effect to such  adjustment  and (ii) paying to such holder any amount of cash in
lieu of a fractional  share of Common Stock  pursuant to Section 1.03;  provided
that the Company upon request  shall  deliver to such holder a due bill or other
appropriate   instrument   evidencing  such  holder's  rights  to  receive  such
additional  shares,  and such cash,  upon the occurrence of the event  requiring
such adjustment.

         3.07  PROCEEDINGS  PRIOR  TO  ANY  ACTION  REQUIRING  ADJUSTMENT.  As a
condition  precedent  to the  taking  of  any  action  which  would  require  an
adjustment pursuant to this Article III, the Company shall take any action which
may be  necessary in order that the Company may  thereafter  validly and legally
issue as fully  paid and  nonassessable  all  shares of Common  Stock  which the
holders of Warrants are entitled to receive upon exercise thereof.

         3.08 STATEMENT REGARDING ADJUSTMENT. Whenever the Exercise Price or the
number of shares  received  upon  exercise of the Warrants  shall be adjusted as
provided in Article III, the Company shall  forthwith file, at the office of any
transfer  agent for the Warrants and at the principal  office of the Company,  a
statement showing in detail the facts requiring such adjustment and the Exercise
Price and the number of shares received upon exercise of the Warrants that shall
be in effect after such  adjustment,  and the Company shall also cause a copy of
such statement to be sent by mail, first class postage  prepaid,  to each holder
of  Warrants,  at  its  address  appearing  on  the  Company's  records.   Where
appropriate,  such copy may be given in advance and may be included as part of a
notice  required to be mailed under the  provisions of Section 3.09.  Failure to
give such  notice,  or any defect  therein,  shall not affect  the  legality  or
validity of any such action.

         3.09 NOTICE TO HOLDERS.  In the event the Company shall propose to take
any action of the type  described  in Article III (but only if the action of the
type  described  in Article III would  result in an  adjustment  in the Exercise
Price or the number of shares  received  upon  exercise  of the  Warrants),  the
Company shall give notice to each  Warrantholder in the manner set forth in this
Section  3.09,  which notice shall specify the record date, if any, with respect
to any such  action and the  approximate  date on which  such  action is to take
place. Such notice shall also set forth such facts with respect thereto as shall
be  reasonably  necessary  to indicate  the effect of such action (to the extent
such effect may be known at the date of such notice) on the  Exercise  Price and
the number,  kind or class of shares or other securities or property which shall
be deliverable or purchasable  upon the occurrence of such action or deliverable
upon exercise of the Warrants. In the case of any action which would require the
fixing of a record date, such notice shall be given at least 5 days prior to the
date so fixed,  and in case of all other  action,  such notice shall be given at
least 10 days prior to the taking of such proposed action.  Failure to give such
notice, or any defect therein,  shall not affect the legality or validity of any
such action.


<PAGE>
                                   ARTICLE IV

                                   DEFINITIONS

         The  following  terms,  as used in this  Warrant,  have  the  following
respective meanings:

         "Act" means the Securities Act of 1933, as amended,  and any similar or
successor  Federal statute,  and the rules and regulations of the Securities and
Exchange Commission (or its successor)  thereunder,  all as the same shall be in
effect at the time.

         "Capital  Reorganization"  shall have the  meaning set forth in Section
3.04 hereof.

         "Closing  Price" on any day means (a) if the Common  Stock is listed or
admitted for trading on a national securities exchange,  the reported last sales
price or, if no such  reported  sale  occurs on such  day,  the  average  of the
closing bid and asked prices on such day, in each case on the principal national
securities  exchange on which the Common Stock is listed or admitted to trading,
(b) if the Common  Stock is not listed or  admitted  to trading on any  national
securities  exchange,  the average of the  closing  bid and asked  prices in the
over-the-counter  market on such day as  reported  by  NASDAQ or any  comparable
system or, if not so reported, as reported by any New York Stock Exchange member
firm selected by the Company for such purpose or (c) if no such  quotations  are
available  on such day,  the fair market  value of one share of Common  Stock on
such day as determined in good faith by the Board of Directors of the Company.

         "Common Stock" shall have the meaning set forth in the first  paragraph
of this Warrant, subject to adjustment pursuant to Article III.

         "Common  Stock  Reorganization"  shall  have the  meaning  set forth in
Section 3.02 hereof.

         "Company"  shall have the meaning set forth in the first  paragraph  of
this Warrant.

         "Exchange Act" means the  Securities  Exchange Act of 1934, as amended,
and any similar or successor  Federal statute,  and the rules and regulations of
the Securities and Exchange Commission (or its successor) thereunder, all as the
same shall be in effect at the time.

         "Exercise  Price"  means  $2.50 per share of Common  Stock,  subject to
adjustment pursuant to Article III hereof.

         "Holder"  shall have the  meaning set forth in the first  paragraph  of
this Warrant and "Holders"  shall include any and all  successors and assigns of
the initial Holder with respect to this Warrant.

         "Market Price" on any day means the average of the daily Closing Prices
of a share of Common  Stock for the 20  consecutive  Trading  Days ending on the
most recent Trading Day for which a closing price is available and if the Common
Stock is not then publicly traded Market Price shall be determined in good faith
by the Board of Directors of the Company.


<PAGE>

         "NASD" means The National Association of Securities Dealers, Inc.

         "NASDAQ"  means The National  Association of Securities  Dealers,  Inc.
Automated Quotation System.

         "Registrable  Securities"  means  100% of the  number  of shares of the
Company's Common Stock issuable upon exercise of this Warrant.

         "Trading  Day" means (a) if the Common  Stock is listed or  admitted to
trading on a national securities exchange, a day on which the principal national
securities  exchange on which the Common  Stock is listed or admitted to trading
is open for  business or (b) if the Common Stock is not so listed or admitted to
trading,  a day on which any New York  Stock  Exchange  member  firm is open for
business.

         "Warrantholder" means a holder of a Warrant.

         "Warrant" and "Warrants"  shall mean this warrant and any warrants into
which this warrant may be divided in accordance with Section 2.01.

         "Warrant  Common Stock" means the Common Stock issued upon the exercise
of the Warrant.

                                    ARTICLE V

                     REDEMPTION AND CANCELLATION OF WARRANTS

         5.01  REDEMPTION  OF WARRANTS.  The Warrants are not  redeemable by the
Company  and the Company  has no rights to  purchase  or  otherwise  acquire the
Warrants.

         5.02  CANCELLATION  OF WARRANTS.  The Company  shall cancel any Warrant
surrendered for transfer, exchange or exercise.

                                   ARTICLE VI

                               REGISTRATION RIGHTS

         6.01 REGISTRATION RIGHTS. If the Company files a registration statement
to register any of its securities under the Act (other than a Form S-8, Form S-4
or comparable  registration  statement)  prior to February 9, 1998,  the Company
shall:

         (a)  promptly  (but not less than ten days  prior to the  filing of any
registration  statement) give written notice thereof (which shall include a list
of the  jurisdictions,  if any,  in which the  Company  intends to  register  or
qualify such securities  under the applicable blue sky or other state securities
laws) to each Holder and each holder of Warrant  Common Stock.  The notice shall
offer to include in such filing the aggregate number of shares of Warrant Common
Stock as each holder may request;

         (b) If a  holder  desires  to  have  shares  of  Warrant  Common  Stock
registered  under this  Section  6.01,  such holder  shall advise the Company in
writing  within  five days  after the date of  receipt  of such  offer  from the
Company,  setting  forth  the  amount  of such  Warrant  Common  Stock for which
registration is requested. The Company shall


<PAGE>

thereupon  include in such filing the number of shares of Warrant  Common  Stock
for which registration is so requested,  subject to the following:  in the event
that the  proposed  registration  by the  Company  is,  in whole or in part,  an
underwritten public offering of securities of the Company, the Company shall not
be  required to include any of the  Warrant  Common  Stock in such  underwriting
unless the holder agrees to accept the offering on the same terms and conditions
as the shares of common stock,  if any,  being sold through  underwriters  under
such  registration;  provided,  however,  that (i) if the  managing  underwriter
determines  and advises the Company in writing that the inclusion of all Warrant
Common Stock proposed to be included by the holders in the  underwritten  public
offering and other issued and outstanding  shares of Common Stock proposed to be
included  therein by persons  other than the holders and the Company (the "Other
Shares")  would  jeopardize  the  success of the  Company's  offering,  then the
Company  shall be required to include in the offering (in addition to the number
of  shares to be sold by the  Company)  only  that  number of shares of  Warrant
Common Stock that the managing  underwriter  believes  will not  jeopardize  the
success of the  Company's  offering;  and (ii) in each case all shares of common
stock owned by the holders  which are not  included in the  underwritten  public
offering shall be withheld from the market by the holders  thereof for a period,
not to exceed one hundred twenty calendar days,  which the managing  underwriter
reasonably  determines as necessary in order to effect the  underwritten  public
offering.  In the event the Company chooses a registration form which limits the
size of the offering  either in terms of the number of shares or dollar  amount,
the Company shall not be required to include in the offering (in addition to the
number of shares to be sold by the Company) shares of Warrant Common Stock which
would exceed such limits.

         6.02 EXPENSES. The Company shall bear all of its expenses in connection
with such  registration,  qualification  and  compliance  under this Article VI,
including,  without  limitation,  all  registration  and filing  fees,  printing
expenses and fees and disbursements of the Company's counsel and expenses of any
audits  incident  to or  required by any such  registration,  qualification  and
compliance,  provided,  that the Company shall not, in any event, be required to
bear the cost of any Holder's counsel or commissions and compensation  paid, and
concessions and discounts allowed to, underwriters,  dealers,  brokers or others
performing similar functions in connection with the sale and distribution of the
Warrant Common Stock sold by any holders thereof.

         6.03 INDEMNIFICATION.  (a) If Registrable  Securities are included in a
Registration  Statement,  the Company will indemnify each Holder and each holder
of Warrant Common Stock against all claims,  losses, damages and liabilities (or
actions in respect  thereof) arising out of or based on (A) any untrue statement
(or alleged untrue  statement) of a material fact  contained in any  prospectus,
offering  circular  or  other  document  (including  any  related   registration
statement,  notification  or  the  like)  incident  to  any  such  registration,
qualification or compliance,  or (B) any omission (or alleged omission) to state
therein a material fact  required to be stated  therein or necessary to make the
statements  therein not  misleading,  or (C) any violation by the Company of any
rule or  regulation  promulgated  under the Act  applicable  to the  Company and
relating to action or inaction  required of the Company in  connection  with any
registration,  qualification  or compliance,  and will reimburse each Holder and
each  holder of  Warrant  Common  Stock  for any  legal  and any other  expenses
reasonably  incurred in  connection  with  investigating  or defending  any such
claim, loss, damage,  liability or action, provided that the Company will not be
liable in any such  case to the  extent  that any such  claim,  loss,  damage or
liability  arises out of or is based on any untrue  statement or omission  based
upon  written  information  furnished  to the Company by a Holder or a holder of
Warrant Common Stock specifically for use therein.

         (b) Each party  entitled to  indemnification  under this  Section  6.03
(sometimes  referred  to as the  "Indemnified  Party")  shall give notice to the
party required to provide  indemnification  (the "Indemnifying  Party") promptly
after  such  Indemnified  Party has  actual  knowledge  of any claim as to which
indemnity may be sought,  and shall permit the Indemnifying  Party to assume the
defense of any such claim or any litigation resulting  therefrom,  provided that
counsel for the Indemnifying  Party, who shall conduct the defense of such claim
or litigation,  shall be approved by the Indemnified Party (whose approval shall
not be unreasonably withheld), and the Indemnified Party may participate in such
defense at such party's  expense,  and provided further that unless such failure
materially  and  adversely  affects the rights or abilities of the  Indemnifying
Party to defend such action, the failure of any Indemnified Party to give notice
as provided herein shall not relieve the Indemnifying


<PAGE>

Party of its obligations under this Section 6.03. No Indemnifying  Party, in the
defense of any such claim or litigation,  shall, except with the consent of each
Indemnified Party, consent to entry of any judgment or enter into any settlement
which  does not  include  as an  unconditional  term  thereof  the giving by the
claimant or plaintiff to such Indemnified  Party of a release from all liability
with respect to such claim or litigation.  If any such  Indemnified  Party shall
have reasonably concluded that there may be one or more legal defenses available
to such  Indemnified  Party  which  is  different  from or  additional  to those
available to the Indemnifying  Party, or that such claim or litigation  involves
or could have an effect upon matters beyond the scope of the indemnity agreement
provided in this Section 6.03, the  Indemnifying  Party shall not have the right
to assume the  defense of such  action on behalf of such  Indemnified  Party and
such Indemnifying  Party shall reimburse such Indemnified Party for that portion
of the fees and expenses of one counsel retained by the Indemnified  Party which
is reasonably related to the matters covered by the indemnity agreement provided
in this Section 6.03.

         (c) If the indemnification  provided for in this Section 6.03 shall for
any  reason  be  unenforceable  by  an  indemnified  party,  although  otherwise
available in accordance with its terms, then each  indemnifying  party shall, in
lieu of indemnifying  such indemnified  party,  contribute to the amount paid or
payable by such indemnified  party as a result of the losses,  claims,  damages,
liabilities or expenses with respect to which such indemnified party has claimed
indemnification,  in such  proportion as is  appropriate to reflect the relative
fault of the indemnified party on the one hand and the indemnifying party on the
other in  connection  with the  statements or omissions  which  resulted in such
losses, claims, damages,  liabilities or expenses, as well as any other relevant
equitable considerations. The Company and each Holder agree that it would not be
just and equitable if contribution  pursuant hereto were to be determined by pro
rata  allocation or by any other method of  allocation  which does not take into
account  such  equitable  considerations.  The  amount  paid  or  payable  by an
indemnified  party as a result of the losses,  claims,  damages,  liabilities or
expenses  referred  to  herein  shall be deemed  to  include  any legal or other
expenses  reasonably  incurred  by such  indemnified  party in  connection  with
investigating  or  defending  against  any action or claim  which is the subject
hereof. No person guilty of fraudulent  misrepresentation (within the meaning of
Section 11(f) of the Act) shall be entitled to contribution  from any person who
is not guilty of such fraudulent misrepresentation.

         6.04  INFORMATION  BY THE  INVESTOR.  Each  Holder  and each  holder of
Warrant  Common Stock shall  furnish in writing to the Company such  information
regarding  such  person  and the  distribution  proposed  by such  person as the
Company may request in writing and as shall be required in  connection  with any
registration, qualification or compliance referred to in this Article VI.

         6.05  NOTIFICATION;  CONTINUATION  OF  EFFECTIVENESS.  In the case of a
registration,  qualification  and  compliance  pursuant to this  Article VI, the
Company will keep all Holders and all holders of Warrant  Common Stock  promptly
advised in writing as to the  initiation of proceedings  for such  registration,
qualification and compliance and as to the completion thereof,  and will advise,
upon  request,  of the progress of such  proceedings.  The Company  will, at its
expense, keep such registration,  qualification and compliance effective, unless
otherwise noted herein, for a period of twelve months, or for such longer period
as may be required by the Act, by such action as may be necessary or appropriate
to permit the sale or distribution of Warrant Common Stock not theretofore  sold
or  distributed  including,  without  limitation,  the filing of  post-effective
amendments and supplements to any registration statement or prospectus necessary
to keep the registration current and further  qualification under any applicable
blue sky or other state securities law, all as requested by any Holder or holder
of Warrant  Common  Stock  with  respect  to which  such  registration  is being
effected.

         6.06 TRANSFER OF REGISTRATION  RIGHTS.  The rights to cause the Company
to  register  securities  granted by the  Company  under this  Article VI may be
assigned by the Holder to a  transferee  or assignee of all or less than all the
Registrable Securities, provided that such transfer may otherwise be effected in
accordance with applicable securities laws and that the Company is given written
notice, as provided in Article VI.


<PAGE>

         6.07  PROSPECTUSES,  ETC. The Company will, at its expense,  furnish to
each Holder or holder of Warrant Common Stock with respect to which registration
has been effected,  such number of  prospectuses,  offering  circulars and other
documents incident to such registration and related  qualification or compliance
as such holder from time to time may reasonably request.

         6.08 LISTING ON  SECURITIES  EXCHANGES,  ETC. The Company  will, at its
expense,  list on each national securities exchange,  or NASDAQ, on which Common
Stock is at the time listed,  upon official notice of issuance upon the exercise
of the Warrant,  and  maintain  such listing of, all shares of Common Stock from
time to time issuable upon the exercise of the Warrant, and when and if required
by the Exchange  Act will  register  thereunder  all shares of Common Stock from
time to time so issuable.

         6.09 UNDERWRITTEN  OFFERINGS.  In the event any registration under this
Article VI is  underwritten  and the managing  underwriter  determines  that the
inclusion of all Registrable Securities that are to be included would materially
interfere with the successful  completion thereof in the reasonable  judgment of
such  managing  underwriter,  then the number of  Registrable  Securities  to be
included may be reduced at the discretion of such managing underwriter.


                                   ARTICLE VII

                                  MISCELLANEOUS

         7.01 NOTICES. All notices,  requests and other communications  provided
for herein  shall be in writing,  and shall be deemed to have been made or given
when  delivered or mailed,  first class,  postage  prepaid,  or sent by telex or
other  telegraphic  communications  equipment.  Such notices and  communications
shall be addressed:

                  (a)      if to the Company, to

                           425 Madison Avenue, Suite 605
                           New York, New York 10017
                           Attention: President; or

                  (b)      if to the  Holder,  to its  address  as  shown on the
                           registry books  maintained  pursuant to Section 2.01;
                           or in  any of  the  foregoing  cases  at  such  other
                           address as such Person may hereafter specify for such
                           purpose by notice to the other  Persons  referred  to
                           above.

         7.02  WAIVERS;  AMENDMENTS.  No  failure  or  delay  of the  Holder  in
exercising any right,  power or privilege,  hereunder  shall operate as a waiver
thereof, nor shall any single or partial exercise thereof, or any abandonment or
discontinuance  of steps to enforce such a right,  power or privilege,  preclude
any other or further exercise thereof or the exercise of any other right,  power
or  privilege.  The rights and  remedies  of the Holder are  cumulative  and not
exclusive  of any  rights  or  remedies  which  it  would  otherwise  have.  The
provisions  of this Warrant may be amended,  modified or waived if, but only if,
such  amendment,  modification  or  waiver  is in  writing  and is signed by the
Company and a majority of the Holders; provided that no amendment,  modification
or waiver may change the exercise  price of (including  without  limitation  any
adjustments or any provisions with respect to adjustments,  the expiration of or
the manner of exercising the Warrants)  without the consent in writing of all of
the Holders.


<PAGE>

         7.03 GOVERNING LAW. This Warrant shall be construed in accordance  with
and governed by the laws of the State of New York.

         7.05  COVENANTS  TO BIND  SUCCESSOR  AND  ASSIGNS.  All the  covenants,
stipulations,  promises and agreements in this Warrant contained by or on behalf
of the  Company  shall  bind  its  successors  and  assigns,  whether  or not so
expressed.

         7.06 SEVERABILITY.  In case any one or more of the provisions contained
in this Warrant shall be invalid,  illegal or unenforceable in any jurisdiction,
the validity,  legality and enforceability of the remaining provisions contained
herein  and  therein  shall  not in any  way be  affected  or  impaired  in such
jurisdiction  and shall not invalidate or render illegal or  unenforceable  such
provision in any other jurisdiction.

         7.07  HEADINGS.  The  headings  used  herein  are  for  convenience  of
reference only and shall not be deemed to be a part of this Warrant.

         7.08 NO RIGHTS AS  STOCKHOLDER.  This  Warrant  shall not  entitle  the
Holder to any rights as a stockholder of the Company.

         7.09  PRONOUNS.  The pronouns  "it" and "its" herein shall be deemed to
mean "he" or "his", as the context requires.


<PAGE>

         IN WITNESS WHEREOF,  The Great American BackRub Store,  Inc. has caused
this  Warrant  to be  executed  in its  corporate  name  by one of its  officers
thereunto duly authorized,  attested by its Secretary or an Assistant Secretary,
all as of the day and year first above written.



                                 THE GREAT AMERICAN BACKRUB STORE, INC.







                                 By:/s/ William Zanker
                                    -------------------------
                                    William Zanker, President





Attest:



/s/ Keith Dee
- ----------------
Keith Dee
Secretary

                     THE GREAT AMERICAN BACKRUB STORE, INC.

                          425 MADISON AVENUE, SUITE 605

                            NEW YORK, NEW YORK 10017





                                                    October 18, 1995



Spectrum Realty Capital
110 East 59th Street, 6th Floor
New York, New York 10022


         On October 18, 1995, in  connection  with your services as a consultant
to The Great American BackRub Store, Inc. (the "Company") the Board of Directors
granted you an option (the  "Option") to purchase  Nine Hundred and  Fifty-Three
(953) shares (the "Shares") of the Company's  Common Stock,  $.001 par value per
share, at a price of $2.625 per Share.

         Except as provided  below,  the Option may be  exercised in whole or in
part,  at any time and from time to time from the date hereof until  October 17,
2000 (on which date the Option,  to the extent not  previously  exercised,  will
expire).

         In the event of your death,  the Option may be  exercised  within three
months  after  your  death,  with  respect  to all or any  portion of the Shares
issuable upon exercise of the Option, by the person or persons entitled to do so
under your will or, if you shall have failed to make testamentary disposition of
the  Option or shall  have  died  intestate,  by your  legal  representative  or
representatives  (after which three month period the Option will,  to the extent
not exercised,  expire).  Except as provided above, the Option hereby granted to
you is not transferable in whole or in part.

         Unless  at the  time  of the  exercise  of the  Option  a  registration
statement under the Securities Act of 1933, as amended (the "Act"), is in effect
as to such Shares,  any Shares  purchased by you upon the exercise of the Option
shall be acquired for  investment and not for sale or  distribution,  and if the
Company so requests,  upon any exercise of the Option,  in whole or in part, you
will  execute and  deliver to the  Company a  certificate  to such  effect.  The
Company shall not be obligated to issue any Shares pursuant to the Option if, in
the opinion of counsel to the  Company,  the Shares to be so issued are required
to be  registered  or  otherwise  qualified  under  the Act or under  any  other
applicable  statute,  regulation or ordinance  affecting the sale of securities,
unless and until such Shares have been so registered or otherwise qualified.

         You understand and acknowledge  that, under existing law, unless at the
time of the exercise of the Option a registration  statement under the Act is in
effect as to such Shares (i) any Shares  purchased  by you upon  exercise of the
Option  may  be  required  to  be  held  indefinitely  unless  such  Shares  are
subsequently  registered under the Act or an exemption from such registration is
available;  (ii)  any  sales  of such  Shares  made in  reliance  upon  Rule 144
promulgated  under  the Act may be made  only in  accordance  with the terms and
conditions of that Rule (which, under certain circumstances, restrict the number
of shares which may be sold and the manner in which  shares may be sold);  (iii)
in the case of securities to which Rule 144 is not  applicable,  compliance with
some other disclosure  exemption will be required;  (iv) certificates for Shares
to be issued to you hereunder  shall bear a legend to the effect that the Shares
have not been registered under the Act and that the Shares may not be


<PAGE>

sold,  hypothecated  or  otherwise  transferred  in the absence of an  effective
registration  statement under the Act relating  thereto or an opinion of counsel
satisfactory  to the Company that such  registration  is not  required;  (v) the
Company will place an appropriate  "stop transfer" order with its transfer agent
with respect to such Shares;  and (vi) the Company has  undertaken no obligation
to register the Shares or include the Shares in any registration statement which
may be filed by it subsequent to the issuance of the Shares to you. In addition,
you  understand  and  acknowledge  that the Company has no  obligation to you to
furnish information necessary to enable you to make sales under Rule 144.

         In the event that the Company shall at any time prior to the expiration
of the  Option  and prior to the  exercise  thereof:  (i)  declare or pay to the
holders of the Common Stock a dividend payable in any kind of shares of stock of
the Company;  or (ii) change or divide or otherwise  reclassify its Common Stock
into the same or a different number of shares with or without par value, or into
shares of any class or classes;  or (iii) consolidate or merge with, or transfer
its  property  as an entirety  or  substantially  all of its assets to any other
corporation;  or (iv) make any  distribution  of its  assets to  holders  of its
Common  Stock as a  liquidation,  or partial  liquidation  dividend or by way of
return of  capital;  then,  upon the  subsequent  exercise  of the  Option,  the
purchase  price  of the  Shares  issuable  upon  the  exercise  hereof  shall be
appropriately  adjusted  by the Board of  Directors  of the  Company so that you
shall receive for the exercise price, in addition to or in substitution  for the
Shares to which you would be entitled upon such exercise, such additional shares
of stock of the Company, or such reclassified shares of stock of the Company, or
such securities or property of the Company resulting from such  consolidation or
merger or  transfer,  or such assets of the  Company,  which you would have been
entitled to receive had you  exercised  the Option prior to the happening of any
of the foregoing events.

         The Option (or installment thereof) is to be exercised by delivering to
the Company a written notice of exercise in the form attached  hereto as Exhibit
A, specifying the number of Shares to be purchased, together with payment of the
purchase  price of the Shares to be purchased.  The purchase price is to be paid
in cash, or by delivering shares of the Company's stock already owned by you and
having a fair market value on the date of exercise  equal to the exercise  price
of the Option,  or through your written  election to have Shares withheld by the
Company  from the Shares  otherwise  to be received  with such  withheld  Shares
having a fair market value on the date of exercise  equal to the exercise  price
of the Option.

         Kindly  evidence your  acceptance of this Option and your  agreement to
comply with the  provisions  hereof by  executing  this  letter  under the words
"Agreed To and Accepted."



                                   Very truly yours,



                                   THE GREAT AMERICAN BACKRUB STORE, INC.



                                   By:  /s/ Terrance C. Murray
                                        ------------------------
                                            Terrance C. Murray
                                            Chief Executive Officer

AGREED TO AND ACCEPTED:

SPECTRUM REALTY CAPITAL



By:  /s/ Louis Wachtel
- -------------------------

<PAGE>



                                    EXHIBIT A



The Great American BackRub Store, Inc.
425 Madison Avenue, Suite 605
New York, New York  10017

Gentlemen:

         Notice is hereby  given of my  election to  purchase  ______  shares of
Common Stock,  $.001 par value per share (the  "Shares"),  of The Great American
BackRub Store, Inc. at a price of $ per Share, pursuant to the provisions of the
Option granted to me on October 18, 1995. Payment for the Shares is made by:



         /  /     my check, enclosed, in the amount of $________.


         /  /     __________________  Shares, enclosed,  having a total value of
                  $______________,  such value being based on the closing  price
                  of the Shares on the date hereof.

         /  /     Your  withholding  _____  Shares,  having  a  total  value  of
                  $__________,  such value being  based on the closing  price of
                  the Shares on the date hereof, from the Shares otherwise to be
                  received by me.

         The  following   information   is  supplied  for  use  in  issuing  and
registering the Shares purchased hereby:

                  Number of Certificates
                     and Denominations            ___________________


                  Name                            ___________________


                  Address                         ___________________


                                                  ___________________


                                                  ___________________

                  Social Security Number          ___________________


Dated:            _______________, ____



                                               Very truly yours,



                                               --------------------------




                                                     March 9, 1995





A. Clinton Allen III
710 South Street
Needham, Mass. 02192

Dear Mr. Allen:

         This will confirm that in connection with your services as a consultant
to The Great American  BackRub Store,  Inc. (the "Company") and pursuant to that
certain  Consulting  Agreement between you and the Company dated the date hereof
(the "Consulting Agreement"), effective March 9, 1995 the Company granted to you
an option (the "Option") to purchase one hundred  thousand(100,000)  shares (the
"Shares") of its authorized but unissued common stock,  par value $.001 ("Common
Stock"), at a purchase price equal to $5.00 per share.

         The Option may be exercised at any time prior to March 8, 2005.

         The Option  hereby  granted to you is not  transferable  in whole or in
part.

         Exercise of the Option may be effected by delivering to the Company, at
its  principal  offices,  a notice of  exercise  in the form  annexed  hereto as
Exhibit A, together with payment of the purchase price. The purchase price is to
be paid by  certified  or  cashier's  check  payable to the Company in an amount
equal to the  number of Shares you are  purchasing  multiplied  by the  purchase
price per Share set forth herein,  by delivering  shares of the Company's  stock
already  owned by you and  having a fair  market  value on the date of  exercise
equal to the exercise price of the option,  or through your written  election to
have Shares  withheld by the Company  from the Shares  otherwise  to be received
with such  withheld  Shares  having a fair market  value on the date of exercise
equal to the  exercise  price of the option.  Neither the Option  granted to you
hereunder  nor the  Shares  issuable  upon  exercise  of the  Option  have  been
registered under the Securities Act of 1933, as amended (the "Act"), and are not
being acquired by you with a view towards distribution for resale and may not be
mortgaged,  pledged,  hypothecated or otherwise transferred without an effective
registration  statement  for such Shares  under the Act or an opinion of counsel
for the Company  that  registration  is not  required  under the Act. Any of the
Shares issued upon the exercise of the Option (unless  registered  under the Act
by the Company) shall bear the following legend:

                   The shares represented by this certificate have not
                   been  registered  under the Securities Act of 1933,
                   as amended.  These  shares have been  acquired  for
                   investment and not with a view to  distribution  or
                   resale  and may not be sold or  transferred  in the
                   absence of an effective  registration statement for
                   such shares under the  Securities Act of 1933 or an
                   opinion   of   counsel   for   the   Company   that
                   registration is not required under such Act.



<PAGE>

         In the event that the Company shall at any time prior to the expiration
of this  Option and prior to the  exercise  thereof:  (i)  declare or pay to the
holders of the Common Stock a dividend payable in any kind of shares of stock of
the Company;  or (ii) change or divide or otherwise  reclassify its Common Stock
into the same or a different number of shares with or without par value, or into
shares of any class or classes;  or (iii) consolidate or merge with, or transfer
its  property  as an entirety  or  substantially  all of its assets to any other
corporation;  or (iv) make any  distribution  of its  assets to  holders  of its
Common  Stock as a  liquidation,  or partial  liquidation  dividend or by way of
return of  capital;  then,  upon the  subsequent  exercise of this  Option,  the
purchase  price of the Shares and the number of shares of Common Stock  issuable
upon  the  exercise  hereof  shall be  appropriately  adjusted  by the  Board of
Directors of the Company so that you shall  receive for the exercise  price,  in
addition  to or in  substitution  for the Shares to which you would be  entitled
upon such  exercise,  such  additional  shares of stock of the Company,  or such
reclassified  shares of stock of the Company,  or such securities or property of
the Company  resulting from such  consolidation  or merger or transfer,  of such
assets of the  Company,  which you would have been  entitled  to receive had you
exercised this Option prior to the happening of any of the foregoing events.

         This  Option  does  not  confer  upon  you any  right  whatsoever  as a
stockholder of the Company.  Upon the exercise of this Option,  the subscription
form attached hereto must be duly executed and the accompanying instructions for
registration of the stock filled in.

         This  Option  shall be binding  upon any  successors  or assigns of the
Company.

         If  the  foregoing  correctly  sets  forth  our  understanding,  please
indicate your acceptance by signing this letter in the space provided below.

                                   Very truly yours,




                                   THE GREAT AMERICAN BACKRUB STORE, INC.


                                   By:  /s/ William Zanker
                                        -------------------
                                        Name:  William Zanker
                                        Title: Chairman of the Board and
                                               President



AGREED AND ACCEPTED AS OF
THE DATE FIRST WRITTEN ABOVE:



/s/ A. Clinton Allen III
- -------------------------
   A. Clinton Allen III

<PAGE>

                                    EXHIBIT A


The Great American BackRub Store, Inc.
958 Third Avenue
New York, New York 10022

Gentlemen:

         Notice is hereby  given of my  election to  purchase  ______  shares of
Common Stock,  $.001 par value per share (the  "Shares"),  of The Great American
BackRub Store,  Inc. at a price of $5.00 per Share (prior to any  adjustments as
provided in the Stock Option Letter  Agreement  between us dated March 9, 1995),
pursuant  to the  provisions  of the  option  granted  to me on March  9,  1995,
pursuant  to the Stock  Option  Letter  Agreement.  Enclosed  in payment for the
Shares is:

         /  /     my check in the amount of $________.

        /  /      __________________     Shares    having    a    total    value
                  $______________,   such  value  being  based  on  the  closing
                  price(s) of the Shares on the date hereof.

       /  /       Withhold  _____  Shares  having a total value of  $__________,
                  such value being  based on the closing  price(s) of the Shares
                  on the date hereof, from the Shares otherwise to be received.

         I represent  and warrant that I am acquiring the said shares for my own
account  for  investment  purposes  only;  that I have no present  intention  of
selling or otherwise  disposing of such shares or any part thereof;  that I will
not transfer  shares in violation of the  securities  laws of the United States;
that I am  familiar  with the  business  operations,  management  and  financial
condition  and  affairs  of the  Company;  that  I  have  not  relied  upon  any
representation of the Company with respect thereto; and that I have the personal
financial  means to comply with all of said  representations.  I further confirm
that I have been advised that said shares have [not] been  registered  under the
Securities  Act of 1933,  as amended,  and that I have  consulted  with and been
advised by counsel as to the  restrictions  on resale to which said  shares will
thereby be subject.

         The  following   information   is  supplied  for  use  in  issuing  and
registering the Shares purchased hereby:

                  Number of Certificates
                     and Denominations          ___________________

                  Name                          ___________________

                  Address                       ___________________



<PAGE>


                                                ___________________

                  Social Security Number        ___________________





Dated:            _______________, ____



                                              Very truly yours,





                                              --------------------------



                                                     May 3, 1996









Securities and Exchange Commission
Judiciary Plaza
450 Fifth Street, N.W.
Washington, D.C. 20549

                   Re: THE GREAT AMERICAN BACKRUB STORE, INC.

Gentlemen:

         We have acted as counsel to The Great American BackRub Store, Inc. (the
"Company") in connection with its filing of a registration statement on Form S-3
(the "Registration  Statement") covering 740,719 shares (the "Shares") of Common
Stock,  $.001 par value, all as more particularly  described in the Registration
Statement.

         In our  capacity  as  counsel  to the  Company,  we have  examined  the
Company's Certificate of Incorporation and By-Laws, as amended to date, and such
other documents as we have considered appropriate for purposes of this opinion.

         With respect to factual  matters,  we have relied upon  statements  and
certificates  of  officers  of the  Company.  We have also  reviewed  such other
matters of law and  examined and relied upon such other  documents,  records and
certificates as we have deemed relevant hereto. In all such examinations we have
assumed conformity with the original documents of all documents  submitted to us
as conformed or photostatic  copies, the authenticity of all documents submitted
to us as  originals  and the  genuineness  of all  signatures  on all  documents
submitted to us.

         On the basis of the  foregoing,  we are of the opinion  that the Shares
have  been  validly  authorized  and are,  or when  issued  and paid for will be
legally

<PAGE>

issued, fully paid and non-assessable;  subject to the provisions of Section 630
of the New York Business Corporation Law.

         Please  note that this Firm holds 7,500  shares of Common  Stock of the
Company. In addition, Stephen Irwin, of counsel to this Firm, holds 2,800 shares
of Common Stock of the Company.

         We hereby  consent to the  filing of this  opinion as an exhibit to the
Registration  Statement and to the reference made to us under the caption "Legal
Matters" in the prospectus constituting part of the Registration Statement.



                                   Very truly yours,



                                   OLSHAN GRUNDMAN FROME & ROSENZWEIG LLP


               CONSENT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



The Great American BackRub Store, Inc.


We  hereby  consent  to  the   incorporation  by  reference  in  the  prospectus
constituting  a part of this  Registration  Statement  on Form S-3 of our report
dated  February  23, 1996,  relating to the  financial  statements  of The Great
American BackRub Store,  Inc.,  appearing in the Company's Annual Report on Form
10-KSB for the year ended December 31, 1995. Our report  contains an explanatory
paragraph  regarding  uncertainties as to the Company's ability to continue as a
going concern.

We also  consent  to the  reference  to us under the  caption  "Experts"  in the
Prospectus.







                                                   /s/ BDO Seidman, LLP



New York, New York
May 1, 1996


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