GREAT AMERICAN BACKRUB STORE INC
PRE 14A, 1996-06-28
PERSONAL SERVICES
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                                  SCHEDULE 14A
                                 (RULE 14A-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION

                    PROXY STATEMENT PURSUANT TO SECTION 14(A)
             OF THE SECURITIES EXCHANGE ACT OF 1934 (AMENDMENT NO. )


Filed by the registrant |X|

Filed by a party other than the registrant |_|

Check the appropriate box:

      |X|      Preliminary Proxy Statement
      |_|      Confidential, for Use of the Commission Only (as permitted by
               Rule 14a-6(e)2))
      |_|      Definitive Proxy Statement
      |_|      Definitive Additional Materials
      |_|      Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14(a)-12


                     THE GREAT AMERICAN BACKRUB STORE, INC.
- --------------------------------------------------------------------------------
                  (Name of Registrant as Specified in Charter)




- --------------------------------------------------------------------------------
      (Name of Person(s) filing Proxy Statement, if other than Registrant)

         Payment of filing fee (check the appropriate box):

      |_|    $125 per Exchange Act Rule 0-11(c)(1)(ii), 14a-6(i)(1), or
             14a- 6(i)(2) or Item 22(a)(2) of Schedule 14A.

      |_|    $500 per each party to the controversy pursuant to Exchange Act
             Rule 14a-6(i)(3).

      |_|    Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
             0-11.

      (1)    Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------


      (2)     Aggregate number of securities to which transaction applies:



<PAGE>



- --------------------------------------------------------------------------------


      (3)     Per unit price or other underlying  value of transaction  computed
              pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which
              the filing fee is calculated and state how it was determined):


- --------------------------------------------------------------------------------


      (4)     Proposed maximum aggregate value of transaction:

      (5)     Total fee paid:

      |_|     Fee paid previously with preliminary materials.


     |_| Check box if any part of the fee is offset as provided by Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the form or schedule and the date of its filing.

      (1)     Amount Previously Paid:



- --------------------------------------------------------------------------------


      (2)     Form, Schedule or Registration Statement no.:



- --------------------------------------------------------------------------------


      (3)     Filing Party:



- --------------------------------------------------------------------------------


      (4)     Date Filed:


                                       -2-

<PAGE>
                  [PRELIMINARY PROXY MATERIAL - SEC USE ONLY]

                     THE GREAT AMERICAN BACKRUB STORE, INC.




                                                                   July 12, 1996




Dear Shareholders:

     You are cordially invited to attend the 1996 Annual Meeting of Shareholders
of The Great American BackRub Store,  Inc., which will be held at the offices of
Olshan  Grundman  Frome & Rosenzweig  LLP, 505 Park Avenue,  New York,  New York
10022, on Monday, August 12, 1996, at 10:00 a.m., local time.

     Information about the Annual Meeting, including a listing and discussion of
the matters on which the  Shareholders  will act,  may be found in the  enclosed
Notice of Annual Meeting and Proxy Statement.

     We hope  that you  will be able to  attend  the  Annual  Meeting.  However,
whether or not you anticipate attending in person, I urge you to complete,  sign
and return the enclosed  proxy card  promptly to ensure that your shares will be
represented at the Annual  Meeting.  If you do attend,  you will, of course,  be
entitled  to vote in person,  and if you vote in person  such vote will  nullify
your proxy.

                                             Sincerely,



                                             WILLIAM ZANKER
                                             Chairman of the Board and President




     YOUR VOTE IS VERY  IMPORTANT,  REGARDLESS  OF THE NUMBER OF SHARES YOU OWN.
PLEASE READ THE ATTACHED PROXY STATEMENT CAREFULLY,  AND COMPLETE, SIGN AND DATE
THE  ENCLOSED  PROXY CARD AS PROMPTLY AS POSSIBLE  AND RETURN IT IN THE ENCLOSED
ENVELOPE.



<PAGE>



                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          425 MADISON AVENUE, SUITE 605
                            NEW YORK, NEW YORK 10017
                            ------------------------

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                                 AUGUST 12, 1996
                             ----------------------




To the Shareholders of
THE GREAT AMERICAN BACKRUB STORE, INC.:

     NOTICE IS HEREBY GIVEN that the Annual Meeting of Shareholders of THE GREAT
AMERICAN BACKRUB STORE,  INC., a New York  corporation (the "Company"),  will be
held at the offices of Olshan  Grundman Frome & Rosenzweig LLP, 505 Park Avenue,
New York, New York 10022, on Monday,  August 12, 1996 at 10:00 a.m., local time,
for the following purposes:

         1.       To elect  seven (7) members of the Board of  Directors  of the
                  Company to serve until the next annual meeting of shareholders
                  and until their  successors  have been duly  elected and shall
                  have qualified;

         2.       To  approve  an  amendment  to the  Company's  Certificate  of
                  Incorporation  to increase the number of authorized  shares of
                  the  Company's  Common  Stock  from ten  million  (10,000,000)
                  shares to twenty million  (20,000,000) shares and to authorize
                  the  issuance  by  the  Company  of  up  to  fifteen   million
                  (15,000,000) shares of Preferred Stock;

         3.       To ratify the  appointment of BDO Seidman,  LLP as independent
                  auditors of the Company for the year ending December 31, 1996;
                  and

         4.       To transact  such other  business as may properly  come before
                  the Annual Meeting or any adjournments thereof.

     Only  shareholders  of record at the close of  business on July 2, 1996 are
entitled to notice of, and to vote at, the Annual Meeting.

                                             By Order of the Board of Directors

                                             KEITH DEE,
                                             SECRETARY

New York, New York
July 12, 1996


             WHETHER OR NOT YOU EXPECT TO BE PRESENT AT THE ANNUAL
          MEETING YOU ARE URGED TO FILL IN, DATE, SIGN AND RETURN THE
                ENCLOSED PROXY IN THE ENVELOPE THAT IS PROVIDED,
                   WHICH REQUIRES NO POSTAGE IF MAILED IN THE
                                 UNITED STATES.


                                      -1-

<PAGE>



                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          425 MADISON AVENUE, SUITE 605
                            NEW YORK, NEW YORK 10017
                            -------------------------

                               PROXY STATEMENT FOR
                         ANNUAL MEETING OF SHAREHOLDERS
                                 AUGUST 12, 1996
                            -------------------------

                                  INTRODUCTION

     This Proxy Statement is furnished to the shareholders of THE GREAT AMERICAN
BACKRUB STORE, INC., a New York corporation (the "Company"),  in connection with
the solicitation by the Board of Directors of the Company of proxies ("Proxies")
for the Annual Meeting of Shareholders  (the "Annual Meeting") to be held at the
offices of Olshan  Grundman Frome & Rosenzweig  LLP, 505 Park Avenue,  New York,
New York 10022, on Monday,  August 12, 1996 at 10:00 a.m., local time, or at any
adjournments thereof. The approximate date on which this Proxy Statement and the
accompanying Proxy will be first sent or given to shareholders is July 12, 1996.

                        RECORD DATE AND VOTING SECURITIES

     The voting securities of the Company  outstanding on July 2, 1996 consisted
of                 shares of common  stock,  $.001 par value  ("Common  Stock"),
entitling the holders thereof to one vote per share. Only shareholders of record
as at that date are  entitled to notice of and to vote at the Annual  Meeting or
any adjournments  thereof.  A majority of the outstanding shares of Common Stock
present in person or by proxy is required for a quorum.

                            PROXIES AND VOTING RIGHTS

     Shares of Common Stock represented by Proxies,  in the accompanying form of
Proxy, which are properly executed, duly returned and not revoked, will be voted
in accordance with the instructions  contained  therein.  If no specification is
indicated on the Proxy, the shares represented thereby will be voted (i) for the
election as  directors  of the persons who have been  nominated  by the Board of
Directors,  (ii)  to  approve  an  amendment  to the  Company's  Certificate  of
Incorporation  to increase the number of authorized  shares of Common Stock from
ten million  (10,000,000)  shares to twenty million  (20,000,000)  shares and to
authorize  the  issuance  by the Company of up to fifteen  million  (15,000,000)
shares of preferred stock, $.001 par value ("Preferred Stock"),  (iii) to ratify
the appointment of BDO Seidman,  LLP as independent  auditors of the Company for
the year  ending  December  31,  1996 and (iv)  for any  other  matter  that may
properly come before the Annual  Meeting in accordance  with the judgment of the
person or persons voting the Proxy.

     The  execution  of a Proxy will in no way affect a  shareholder's  right to
attend the Annual Meeting and vote in person. Any Proxy executed and returned by
a  shareholder  may be  revoked  at any time  thereafter  if  written  notice of
revocation  is given to the  Secretary  of the  Company  prior to the vote to be
taken at the Annual  Meeting or by  execution  of a  subsequent  Proxy  which is
presented  to the  Annual  Meeting,  or if the  shareholder  attends  the Annual
Meeting  and votes by ballot,  except as to any  matter or matters  upon which a
vote shall have been cast  pursuant  to the  authority  conferred  by such Proxy
prior to such revocation.  Broker  "non-votes" and the shares of Common Stock as
to which a  shareholder  abstains are included for purposes of  determining  the
presence  or absence of a quorum for the  transaction  of business at the Annual
Meeting.  A  broker  "non-vote"  occurs  when a  nominee  holding  shares  for a
beneficial owner does not vote on a particular proposal because the nominee does
not have  discretionary  voting  power  with  respect  to that  item and has not
received  instructions  from the beneficial  owner.  Broker  "non-votes" are not
counted for purposes of  determining  whether a proposal has been  approved and,
therefore, do not have the effect of votes in opposition in such tabulations. An
abstention  from  voting  on a  matter  or a  Proxy  instructing  that a vote be
withheld  has the same  effect as a vote  against a matter  since it is one less
vote for approval.



<PAGE>




     All  expenses in  connection  with this  solicitation  will be borne by the
Company.  It is expected that  solicitations will be made primarily by mail, but
officers,  directors,  employees  or  representatives  of the  Company  may also
solicit  Proxies  by  telephone,  telegraph  or in  person,  without  additional
compensation.  The Company will, upon request,  reimburse  brokerage  houses and
persons  holding  shares in the  names of their  nominees  for their  reasonable
expenses in sending solicitation material to their principals.

                               SECURITY OWNERSHIP

     The  following  table sets forth  information  concerning  ownership of the
Company's  Common  Stock,  as at July 2, 1996, by (i) each  Director,  (ii) each
executive  officer,  (iii) all Directors  and executive  officers as a group and
(iv) each person  known to the Company to be the  beneficial  owner of more than
five percent of the Common Stock.

<TABLE>
<CAPTION>

                                                                              Amount and
                                                                              Nature of
                                                                              Beneficial
                                                                             Ownership(2)          Percent of Class(3)
                         Name and Address(1)                            --------------------     ---------------------
                         -------------------

<S>                                                                              <C>                            <C> 
Laidlaw Holdings, Inc................................................            334,152 (4)                    16.7
  100 Park Avenue
  New York, New York 10017
Laidlaw Equities, Inc................................................              6,064                          *
  100 Park Avenue
  New York, New York 10017
The William Zanker Trust.............................................             63,562 (5)                     3.2
Debbie Dworkin.......................................................             63,562 (6)                     3.2
William Zanker.......................................................            243,562 (7)                    11.2
Terrance C. Murray...................................................            239,375 (8)                    11.0
Stephen Seligman.....................................................             11,667 (9)                      *
Andrew L. Hyams......................................................             72,104(10)                     3.6
Edward E. Faber......................................................              6,667(11)                      *
Donald R. Fleischer..................................................             22,292(12)                     1.1
Peter Hanelt.........................................................              6,667(11)                      *
Keith Dee............................................................             45,000(13)                     2.2
Clive Kabatznik......................................................            113,500(14)                     5.4
  2665 South Bayshore Drive
  Coconut Grove, Florida 33133
Cumberland Associates................................................            130,000                         6.5
  1114 Avenue of the Americas
  New York, New York 10036
All executive officers and Directors as a group (8 persons)..........            583,772(15)                    23.9

</TABLE>


*        less than 1%

(1)  Unless otherwise indicated, the address of each beneficial owner is c/o the
     Company, 425 Madison Avenue, New York, New York 10017.
(2)  Beneficial  ownership has been  determined  in  accordance  with Rule 13d-3
     under the  Exchange  Act ("Rule  13d-3")  and unless  otherwise  indicated,
     represents  shares  for which the  beneficial  owner  has sole  voting  and
     investment power.


                                       -3-

<PAGE>


(3)  The  percentage of class if  calculated  in accordance  with Rule 13d-3 and
     assumes that the beneficial owner has exercised any options or other rights
     to subscribe which are exercisable within sixty (60) days and that no other
     options or rights to subscribe have been exercised by anyone else.
(4)  These shares consist of (i) 328,088 shares held by Laidlaw  Holdings,  Inc.
     and (ii) 6,064 shares held by its subsidiary, Laidlaw Equities, Inc.
(5)  A family  trust  for the  benefit  of  William  Zanker's  children.  Debbie
     Dworkin,  the wife of William Zanker,  the Company's  Chairman of the Board
     and President, and Andrew L. Hyams are the Trustees of this trust and share
     voting  and  dispositive  power with  respect  to the shares  owned by this
     trust.
(6)  Debbie Dworkin is the wife of William Zanker, the Company's Chairman of the
     Board and  President.  These  shares  consist of 63,562  shares held by The
     William Zanker Trust.
(7)  These shares consist of (i) 63,562 shares held by The William Zanker Trust,
     and (ii) 180,000 shares  issuable upon the exercise of options.  Mr. Zanker
     disclaims any beneficial ownership of the shares held by the trust.
(8)  Includes 180,000 shares issuable upon the exercise of options.
(9)  These shares  consist of (i) 5,000 shares held by Stephen  Seligman and his
     wife,  Beth Greer,  as joint  tenants with right of  survivorship  and (ii)
     6,667 shares issuable upon the exercise of options.
(10) Andrew L. Hyams,  by virtue of his shared voting and  dispositive  power as
     Trustee over the shares held by The William Zanker Trust, may be deemed the
     beneficial  owner of 63,562 shares,  representing the share holdings of the
     trust.  Mr.  Hyams and his wife,  Tracey  Hyams,  also hold 1,875 shares as
     joint tenants with right of survivorship. In addition, these shares include
     6,667 shares issuable upon the exercise of options.
(11) Represents 6,667 shares issuable upon the exercise of options.
(12) These shares consist of (i) 3,125 shares held by Mr. Fleischer,  (ii) 6,667
     shares  issuable  upon the  exercise  of options  and (iii)  12,500  shares
     issuable upon the exercise of certain warrants.
(13) Represents 45,000 shares issuable upon the exercise of options.
(14) Includes (i) 86,000  shares  issuable upon the exercise of options and (ii)
     27,500 shares held by Colonial  Capital Corp. of which Mr. Kabatznik is the
     President.
(15) Includes 444,168 shares issuable upon the exercise of options.

                             _____________________

                                 PROPOSAL NO. 1

                              ELECTION OF DIRECTORS

     Directors  of the  Company  hold office  until the next  annual  meeting of
shareholders  or until their  successors  are elected and  qualified.  Directors
shall be elected by a plurality of the votes cast, in person or by proxy, at the
Annual Meeting. If no contrary instructions are indicated, Proxies will be voted
for the election of William Zanker, Terrance C. Murray, Stephen Seligman, Edward
E. Faber,  Andrew L. Hyams,  Donald R.  Fleischer  and Peter  Hanelt,  the seven
nominees of the Board of Directors.  All of the nominees are currently Directors
of the Company.  The Company  does not expect that any of the  nominees  will be
unavailable  for election,  but if that should occur before the Annual  Meeting,
the Proxies  will be voted in favor of the  remaining  nominees  and may also be
voted for a substitute nominee or nominees selected by the Board of Directors.





                                       -4-

<PAGE>







     The names of the nominees and certain  information  concerning them are set
forth below:


Name                          Age         Position(s) with the Company
- ----                          ---         ----------------------------

William Zanker                 40         Chairman of the Board and President

Terrance C. Murray             46         Chief Executive Officer and Director

Stephen Seligman               40         Director

Edward E. Faber                61         Director

Andrew L. Hyams                40         Director

Donald R. Fleischer            40         Director

Peter Hanelt                   50         Director


     WILLIAM  ZANKER  founded the Company in December 1992 and has served as the
Chairman  of the Board of  Directors  and  President  since that time.  Prior to
founding the Company,  Mr. Zanker was the founder and from 1980 to December 1991
the  Chairman  of the Board of  Directors  and Chief  Executive  Officer  of The
Learning Annex, Inc., a national chain offering short,  inexpensive  educational
programs in a variety of subjects.  In December 1991, an involuntary petition in
bankruptcy  was filed  against The Learning  Annex,  Inc.  (Case No.  91-B-12582
(SDNY)). From December 1991 to December 1992, Mr. Zanker was a consultant to The
Learning Annex, Inc.

     TERRANCE C. MURRAY has been a director and Chief  Executive  Officer of the
Company since  December  1993.  From February 1993 through  November  1993,  Mr.
Murray was a management  consultant.  From May 1991 through  January  1993,  Mr.
Murray was Executive Vice President,  Operations of Supercuts,  Inc., a national
chain of company-owned  and franchised hair care salons with headquarters in San
Francisco,  California.  From July 1985 through  April 1991,  Mr.  Murray was an
attorney  with  the  law  firm  Foley,  McIntosh  &  Foley  located  in  Albany,
California.

     STEPHEN SELIGMAN has been a director of the Company since February 1994. He
has been Chief Executive Officer of The Learning Annex - California from January
1991 to the present.  From October 1989 through  December 1990, Mr. Seligman was
Chief  Executive  Officer of The  Learning  Annex - New York.  From 1986 through
September  1989,  Mr.  Seligman  was Chief  Operating  Officer  of Hema  Systems
Limited, a blood service management company located in New York, New York.

     EDWARD E. FABER  became a  director  of the  Company on March 7, 1995.  Mr.
Faber was the  President,  Chief  Executive  Officer and Deputy  Chairman of the
Board of  Directors  of  Supercuts,  Inc.  from June 1991 until he retired  from
active  management in December 1992.  During his tenure at Supercuts,  Mr. Faber
had primary  responsibility for franchise  development and marketing.  From 1976
through  January 1990, he held various  executive  positions with  ComputerLand,
including  President from 1976 to 1983,  President and Chief  Executive  Officer
from  1985 to 1986,  Chairman  and  Chief  Executive  Officer  from  1986  until
Computerland was sold in 1987, and Vice Chairman from 1987 to January 1990. From
February  1990 to April 1991,  he was  Chairman and Chief  Executive  Officer of
Dataphaz,   a  ComputerLand   franchisee,   which  was  sold  to   ComputerLand.
Additionally,  from  1957  to  1969,  Mr.  Faber  held  various  positions  with
International  Business  Machines.  Mr.  Faber also  served as an officer in the
United States Marine Corps.



                                       -5-

<PAGE>



     ANDREW L. HYAMS  became a  director  of the  Company on March 7, 1995.  Mr.
Hyams has been a  strategic  planner  for the  Boston  Department  of Health and
Hospitals  since  September  1992 and since  June 1991 has been in  private  law
practice in health law and policy in  Massachusetts.  From September 1990 to May
1991, he attended the Harvard School of Public Health. From 1985 to August 1990,
he served as  general  counsel to the  Massachusetts  Board of  Registration  in
Medicine.  Mr. Hyams has practiced law in New York and Massachusetts in both the
public and private  sectors,  specializing  in health law and regulation and has
written and lectured in this field. Mr. Hyams is also a visiting lecturer at the
Harvard School of Public  Health.  Mr. Hyams holds law and public health degrees
from Harvard Law School and Harvard School of Public Health, respectively.

     DONALD R.  FLEISCHER  became a director of the Company on March 7, 1995. In
1981, Mr. Fleischer co-founded First Moments, Inc., an advertising firm which is
a leader in the  marketing and delivery of sample kits to targeted  groups,  and
has served as its Executive  Vice President  since then.  Mr.  Fleischer is also
President of Additions,  Inc., which specializes in direct  marketing,  contract
packaging and product fulfillment.

     PETER HANELT became a director of the Company on March 7, 1995.  Mr. Hanelt
has been Chief Operating Officer and Chief Financial Officer of Esprit de Corp.,
an international women's apparel manufacturer and retailer,  since October 1993,
and was a consultant in the development of Esprit's  turnaround strategy between
April and  October  1993.  During his  nineteen-year  career in  operations  and
finance,  Mr.  Hanelt  has held a number of Chief  Operating  Officer  and Chief
Financial   Officer  positions  with  such  companies  as  Post  Tool,  Inc.,  a
multi-store,  multi-state  retail chain (from  September 1990 to December 1992);
Sam & Libby, Inc.,  retailer and wholesaler of women's shoes (from February 1990
to August 1990);  and  Manetti-Farrow,  Inc., the exclusive U.S.  wholesaler for
Gucci,  Fendi and Mark Cross accessories and leather goods (from 1983 to January
1990). In addition, Mr. Hanelt held executive financial positions at various San
Francisco hospitals,  where he was responsible for a public bond refinancing and
negotiation of a hospital affiliation. He was a certified public accountant with
Deloitte & Touche in San Francisco  from 1975 to 1979.  Mr. Hanelt  received his
undergraduate  degree from the U.S.  Military Academy at West Point in 1967, and
his M.B.A. from the University of California at Berkeley in 1975.

       THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" EACH OF THE NOMINEES

BOARD MEETINGS AND COMMITTEES

     The Board of  Directors  of the  Company  formally  met on three  occasions
during the year ended  December 31,  1995.  From time to time during such fiscal
year, the members of the Board acted by unanimous  written consent.  Each of the
directors attended (or participated by telephone conference in) more than 75% of
the aggregate of such meetings of the Board of Directors and Committees on which
he served  during the year ended  December 31, 1995.  The Board of Directors has
authorized  an  Executive  Committee,  an Audit  Committee,  and a  Compensation
Committee  (which also functions as the Stock Option  Committee).  The Executive
Committee members are William Zanker,  Terrance Murray and Stephen Seligman. The
Audit  Committee  members are Donald  Fleischer,  Peter  Hanelt  (Chairman)  and
Stephen Seligman. The Compensation Committee members are Andrew Hyams (Chairman)
and Edward Faber. Only independent  directors will be appointed to the Audit and
Compensation Committees.

     The Executive Committee is permitted to meet, and act, in lieu of a meeting
of the entire  Board of  Directors,  except as  provided by law.  The  Executive
Committee  held no meetings  during the year ended  December 31, 1995. The Audit
Committee reviews,  analyzes and makes recommendations to the Board of Directors
with respect to the Company's compensation and accounting policies, controls and
statements and coordinates with the Company's  independent  public  accountants.
The Audit  Committee  held no meetings  during the year ended December 31, 1995.
The Compensation  Committee reviews,  analyzes and makes  recommendations to the
Board of  Directors  regarding  compensation  of Company  directors,  employees,
consultants  and others,  including  grants of stock options.  The  Compensation
Committee held no meetings during the year ended December 31, 1995. From time to
time during the year ended  December 31, 1995,  the members of the  Compensation
Committee  acted by  unanimous  written  consent.  The  Company  does not have a
standing nominating committee or a committee which serves nominating functions.


                                       -6-

<PAGE>




BOARD OF DIRECTORS COMPENSATION

     Each  Director  who is not an employee of the Company  receives  $1,000 for
each Board or committee  meeting  attended.  Employees of the Company receive no
additional  compensation for service as a Director. All Directors are reimbursed
for their reasonable  out-of-pocket  expenses  incurred in connection with their
duties to the Company.

     The Company  granted  options to purchase  10,000 shares of Common Stock to
each of Messrs.  Seligman,  Faber, Hyams, Fleischer and Hanelt on March 7, 1995.
The options have a per share  exercise  price of $5.00 and vest  one-third  upon
issuance, one-third on March 7, 1996 and one-third on March 7, 1997.

EXECUTIVE COMPENSATION

     The  following  table sets  forth,  for the  fiscal  years  indicated,  all
compensation  awarded  to,  earned  by or paid to the  chief  executive  officer
("CEO") of the Company and the Chairman of the Board of the Company. There is no
other executive  officer of the Company whose salary and bonus exceeded $100,000
with respect to the fiscal years ended December 31, 1995,  December 31, 1994 and
December 31, 1993.
<TABLE>
<CAPTION>

                           SUMMARY COMPENSATION TABLE

                                                  Annual Compensation          Long-Term Compensation
                                                  -------------------          ----------------------
                                                                                       Awards
                                                                                       ------
Name and Principal Position           Year             Salary($)                     Options (#)
- ---------------------------           ----             ---------                     -----------

<S>                                   <C>               <C>                            <C>
William Zanker                        1993                 *                             --
  Chairman of the Board               1994                 *                           120,000
                                      1995              108,308                        100,000

Terrance Murray                       1993                 *                             --
  Chief Executive Officer             1994                 *                           120,000
                                      1995              108,308                        100,000

</TABLE>

______________________-
*    Mr.  Zanker and Mr.  Murray did not  receive any  compensation  for 1993 or
     1994.

     The following table sets forth certain  information  regarding stock option
grants made to each of the Executive Officers named in the Summary  Compensation
Table during the year ended December 31, 1995.

<TABLE>
<CAPTION>
                        OPTION GRANTS IN LAST FISCAL YEAR


                                                Individual Grants
                     ----------------------------------------------------------------------

                      Number of Shares
                       of Common Stock    % of Total Options   xercise or Base
                     underlying Options  Granted to Employees Erice ($/Share)    Expiration
        Name             Granted (#)        in Fiscal Year    P                     Date
        ----             -----------        --------------    -                     ----

<S>                        <C>                     <C>                <C>         <C>  
William Zanker             100,000                 21.5%              $1.875      7/18/00

Terrance C. Murray         100,000                 21.5%              $1.875      7/18/00

</TABLE>



                                       -7-

<PAGE>




     The following  table provides  certain  information  regarding  unexercised
stock  options  held by each of the  Executive  Officers  named  in the  Summary
Compensation  Table as of December 31, 1995. No stock options were  exercised by
any such officer during the fiscal year ended December 31, 1995.

<TABLE>
<CAPTION>
                          FISCAL YEAR-END OPTION VALUES


                       Number of Securities Underlying Unexercised
                              Options at Fiscal Year End (#)        Value of Unexercised in-the-Money Options ($)
Name                            Exercisable/Unexercisable                     Exercisable/Unexercisable          
- ----                   -------------------------------------------- -------------------------------------------- 


<S>                                   <C>                                          <C>      
William Zanker                        140,000/80,000                               $205,000/10,000

Terrance C. Murray                    140,000/80,000                               $205,000/10,000

</TABLE>


LONG-TERM INCENTIVE PLANS

     The  Company  does not have any  long-term  incentive  or  defined  benefit
pension plans.

EMPLOYMENT AGREEMENTS

     The Company has entered into an agreement with Mr. Zanker pursuant to which
he is employed  full-time  as the  President  of the Company for a term of three
years,  commencing as of November 1, 1994. Mr. Zanker will be required to devote
substantially  all of his  business  time and  attention  to the  affairs of the
Company. Mr. Zanker will receive an annual base salary of $120,000 for the first
two years of the  agreement.  The  salary  for the third year will be set by the
Compensation Committee of the Company's Board of Directors. Mr. Zanker will also
be entitled to receive an annual bonus, if, when and as may be determined by the
Company's  Board of  Directors.  In  addition,  Mr.  Zanker will receive a bonus
("Performance Bonus") of $100,000 payable anytime during the initial term of the
employment  agreement  upon (i) the opening of an aggregate of 40  Company-owned
and/or  franchised  stores or (ii) the Common Stock  trading at $10.00 per share
for 30 consecutive  trading days at any time after August 28, 1995, or (iii) the
Company's  revenues for any of the years ended  December 31, 1995,  1996 or 1997
equalling or  exceeding  $12.5  million,  exclusive  of revenues  from  acquired
companies.  The employment agreement contains a non-compete provision during the
term of the  agreement  and for two years  thereafter.  In addition,  Mr. Zanker
shall be entitled to receive such benefits as are  generally  provided from time
to  time  by the  Company  to its  senior  management  employees,  as well as to
participate  in the  Company's  stock option plan as may from time to time be in
effect.

     The Company has entered into a  three-year  employment  agreement  with Mr.
Murray similar to that of Mr. Zanker,  commencing  November 1, 1994,  containing
generally  the same  terms and  conditions  as  provided  for  above;  provided,
however,  that Mr.  Murray shall be entitled to receive a  Performance  Bonus of
$130,000  payable  on  the  achievement  of the  same  performance  criteria  as
described above. Mr. Murray's employment agreement provides for Mr. Murray to be
employed as Chief Executive Officer.

COMPLIANCE WITH SECTION 16(A) OF THE SECURITIES EXCHANGE ACT OF 1934

     Section 16(a) of the Securities Exchange Act of 1934, as amended,  requires
the Company's officers and directors,  and persons who own more than ten percent
of a registered  class of the Company's  equity  securities,  to file reports of
ownership and changes in ownership with the  Securities and Exchange  Commission
(the   "Commission").   Officers,   directors   and  greater  than  ten  percent
shareholders are required by the Commission's regulations to furnish the Company
with copies of all Section 16(a) forms they file.



                                       -8-

<PAGE>



     Based solely on review of copies of such forms furnished to the Company, or
written  representations  that no Form 5's were required,  the Company  believes
that during the year ended  December 31, 1995,  except as described  below,  all
Section 16(a) filing  requirements  applicable  to its  officers,  directors and
greater than ten-percent beneficial owners were complied with.

     Messrs.  Zanker,  Murray  and Dee each  failed  to  timely  file one Form 4
reflecting the grant of options to purchase Common Stock.

                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     A former officer of the Company owned a 12.5% limited partnership  interest
in a franchise  which was  terminated  during 1995.  As part of the  termination
agreement,  this  limited  partnership  received  $25,000  and 18,185  shares of
Company  common stock with a market value of  approximately  $55,000 on the date
the franchise termination agreement was executed.

     At December 31, 1994,  the Company had a  non-interest  bearing demand note
payable  due to an  officer of  $15,000  and had  amounts  due to  officers  for
unreimbursed expenses of $67,040.  These amounts were paid during the year ended
December 31, 1995.

     In December 1994, each of Messrs. Zanker and Murray waived their respective
salaries  which have  accrued  since  January  1994 in the  aggregate  amount of
$220,000 as of December 31, 1994 and worked  without salary until March 1, 1995.
Each has been  subsequently  compensated  in accordance  with the terms of their
respective employment agreements.

     On March 9, 1995, the Company  entered into a consulting  agreement with A.
Clinton Allen (the  "Consulting  Agreement").  Pursuant to such  agreement,  Mr.
Allen was paid $3,000 per month, plus expenses. In addition, the Company granted
to Mr. Allen options to purchase 100,000 shares of Common Stock  exercisable for
a period of 10 years at a price of $5.00 per share and was to grant to Mr. Allen
an option to purchase  25,000  shares of Common  Stock at the  beginning of each
calendar year during the term of the  Consulting  Agreement.  Mr. Allen became a
director  of the Company on March 9, 1995.  On  December  18,  1995,  Mr.  Allen
resigned  from his position as a member of the Board of Directors of the Company
and the Consulting Agreement was terminated.

     On December 7, 1995,  the Company  entered  into an option  agreement  (the
"Option  Agreement")  with Laidlaw  Equities,  Inc. and Laidlaw  Holdings,  Inc.
("Laidlaw")  pursuant to which Laidlaw granted the Company an option (the "First
Option") to purchase  100,000 shares of Common Stock (the "First Option Shares")
and an option (the  "Second  Option" and  together  with the First  Option,  the
"Options")  to  purchase  375,000  shares of Common  Stock (the  "Second  Option
Shares" and together with the First Option  Shares,  the "Option  Shares").  The
First Option may be  exercised in whole or in part,  at any time or from time to
time, prior to September 7, 1996 (the "Expiration Date"),  after which the First
Option, to the extent not previously exercised,  will expire. The exercise price
for the First Option shall be $4.00 per share.

     The Second Option may be exercised in whole or in part, at any time or from
time to time, prior to the Expiration  Date,  after which the Second Option,  to
the extent not  previously  exercised,  will expire.  The exercise price for the
Second Option shall be $4.00 per share.

     The Option  Agreement  may be assigned by the Company,  at any time or from
time to time in whole or in part,  without  the  consent of Laidlaw as to any of
the Options  which are  simultaneously  therewith  being  exercised  by any such
assignee.

     On April 9, 1996,  Laidlaw and Investors  Associates,  Inc.  ("IA") entered
into an  agreement  whereby  Laidlaw  granted IA an option to purchase the First
Option Shares at an exercise price of $3.00 per share at any time to and


                                       -9-

<PAGE>



including May 9, 1996 and the Company  simultaneously  released Laidlaw from the
First Option. IA exercised such option.

     On April 24, 1996, the Company and certain  individuals  unaffiliated  with
the  Company  (the  "Holders")  entered  into an  agreement  whereby the Company
granted such  individuals the right (the "Right") to cause the Company to assign
the Second Option to them at any time prior to June 7, 1996; provided,  however,
that the  exercise  price of the Second  Option  shall be $5.00 per share.  This
agreement  has been  extended to September 7, 1996.  IA purchased  50,000 of the
Second  Option  Shares  from  Laidlaw.  Simultaneously  therewith,  the  Company
released Laidlaw from the Second Option as to such 50,000 shares and the Holders
released the Company from the Right as to such 50,000 shares.

     All future and ongoing transactions and loans with officers,  directors and
principal  shareholders  of the Company will be on terms no less  favorable than
could be  obtained  from  independent  third  parties  and will be approved by a
majority of the disinterested directors of the Company.



                                 PROPOSAL NO. 2

         INCREASE AUTHORIZED COMMON STOCK AND AUTHORIZE PREFERRED STOCK

     The Board of Directors recommends an amendment to the Company's Certificate
of  Incorporation  to increase the number of  authorized  shares of Common Stock
from ten million  (10,000,000) shares to twenty million  (20,000,000) shares and
to  authorize  the  issuance  of up to fifteen  million  (15,000,000)  shares of
Preferred  Stock.  The text of the  proposed  amendment  is  attached  hereto as
Exhibit A and is incorporated herein by reference.

     The Company is currently  authorized to issue  10,000,000  shares of Common
Stock and no shares of Preferred  Stock. As of July 2, 1996, the record date for
the  Annual  Meeting,                shares  of Common  Stock  were  issued  and
outstanding,  and  approximately an additional  1,223,453 shares of Common Stock
were  reserved for  issuance  upon  exercise of  outstanding  stock  options and
warrants and for options  that may be granted in the future under the  Company's
1994 Employee Stock Option Plan.

     COMMON  STOCK.  The Board of Directors of the Company  believes  that it is
advisable and in the best interests of the Company to have available  additional
authorized but unissued  shares of Common Stock in an amount adequate to provide
for the future needs of the Company. The additional shares will be available for
issuance  from time to time by the  Company  in the  discretion  of the Board of
Directors,  normally  without  further  shareholder  action  (except  as  may be
required  for a  particular  transaction  by  applicable  law,  requirements  of
regulatory  agencies  or by stock  exchange  rules),  for any  proper  corporate
purpose  including,  among  other  things,  future  acquisitions  of property or
securities of other  corporations,  stock dividends,  stock splits,  convertible
debt financing and equity  financings.  No shareholder of the Company would have
any preemptive rights regarding future issuance of any shares of Common Stock.

     The Company has no present  plans,  understandings  or  agreements  for the
issuance or use of the proposed  additional shares of Common Stock,  except that
the  Company  has  entered  into a letter of intent for a proposed  underwritten
public offering  aggregating  gross proceeds of  approximately  $2,700,000.  The
public  offering is currently  contemplated  to consist of shares of convertible
preferred  stock and  warrants  to  purchase  convertible  preferred  stock.  No
assurances can be given that the public offering will be consummated on these or
any other  terms.  The Board of  Directors  believes  that if an increase in the
authorized  number  of  shares  of Common  Stock  were to be  postponed  until a
specific need arose, the delay and expense incident to obtaining the approval of
the Company's shareholders at that time could significantly impair the Company's
ability to meet financing requirements or other objectives.


                                       -10-

<PAGE>




     Issuing  additional  shares of Common Stock may have the effect of diluting
the stock  ownership  of  persons  seeking  to obtain  control  of the  Company.
Although  the Board of  Directors  has no  present  intention  of doing so,  the
Company's  authorized  but unissued  Common Stock could be issued in one or more
transactions  that  would make more  difficult  or costly,  and less  likely,  a
takeover of the Company. The proposed amendment to the Company's  Certificate of
Incorporation  is not being  recommended  in response to any specific  effort of
which the Company is aware to obtain control of the Company, nor is the Board of
Directors currently proposing to shareholders any anti-takeover measures.

     PREFERRED STOCK. The Board of Directors  believes that the authorization of
the Preferred Stock is in the best interests of the Company and its shareholders
and  believes  that it is  advisable  to  authorize  such  shares  and have them
available in connection with possible future  transactions,  such as financings,
strategic alliances,  corporate mergers,  acquisitions,  possible funding of new
product programs or businesses and other uses not presently  determinable and as
may be  deemed to be  feasible  and in the best  interests  of the  Company.  In
addition,  the Board of Directors believes that it is desirable that the Company
have  the  flexibility  to issue  shares  of  Preferred  Stock  without  further
shareholder action, except as otherwise provided by law.

     It is not possible to determine the actual effect of the Preferred Stock on
the  rights of the  shareholders  of the  Company  until the Board of  Directors
determines  the  rights  of the  holders  of a series  of the  Preferred  Stock.
However, such effects might include (i) restrictions on the payment of dividends
to holders of the Common Stock; (ii) dilution of voting power to the extent that
the holders of shares of Preferred Stock are given voting rights; (iii) dilution
of the equity  interests and voting power if the Preferred  Stock is convertible
into Common Stock; and (iv)  restrictions upon any distribution of assets to the
holders  of the Common  Stock  upon  liquidation  or  dissolution  and until the
satisfaction of any liquidation  preference  granted to the holders of Preferred
Stock.

     The  Board  of   Directors  is  required  by  New  York  law  to  make  any
determination  to issue shares of Preferred  Stock based upon its judgment as to
the best interests of the  shareholders  and the Company.  Although the Board of
Directors  has no  present  intention  of doing  so,  it could  issue  shares of
Preferred  Stock  (within  the limits  imposed by  applicable  law) that  could,
depending on the terms of such series,  make more  difficult  or  discourage  an
attempt to obtain  control of the  Company by means of a merger,  tender  offer,
proxy  contest or other  means.  When in the  judgment of the Board of Directors
such action would be in the best interests of the  shareholders and the Company,
the  issuance of shares of  Preferred  Stock  could be used to create  voting or
other  impediments  or to  discourage  persons  seeking  to gain  control of the
Company,  for example, by the sale of Preferred Stock to purchasers favorable to
the Board of  Directors.  In addition,  the Board of Directors  could  authorize
holders of a series of Preferred  Stock to vote either  separately as a class or
with the holders of Common Stock,  on any merger,  sale or exchange of assets by
the Company or any other extraordinary  corporate transaction.  The existence of
the  additional   authorized  shares  could  have  the  effect  of  discouraging
unsolicited takeover attempts.  The issuance of new shares could also be used to
dilute the stock  ownership of a person or entity  seeking to obtain  control of
the Company should the Board of Directors  consider the action of such entity or
person not to be in the best interests of the stockholders and the Company. Such
issuance of Preferred  Stock could also have the effect of diluting the earnings
per share and book  value per share of the Common  Stock held by the  holders of
Common Stock.

     While the Company may consider  effecting  an equity  offering of Preferred
Stock in the future for the purposes of raising  additional  working  capital or
otherwise,   the  Company,   as  of  the  date  hereof,  has  no  agreements  or
understandings  with  any  third  party  to  effect  any  such  offering  and no
assurances are given that any offering will in fact be effected, except that the
Company  has  entered  into a letter of intent  for a proposed  public  offering
aggregating gross proceeds of approximately  $2,700,000.  The public offering is
currently  contemplated to consist of shares of convertible  preferred stock and
warrants to purchase  convertible  preferred  stock.  No assurances can be given
that the public offering will be consummated on these or any other terms.



                                      -11-

<PAGE>



DISSENTERS' RIGHTS

     Pursuant  to  the  New  York  Business   Corporation   Law,  the  Company's
shareholders are not entitled to dissenters' rights of appraisal with respect to
the proposed amendment.

     The affirmative vote of the holders of a majority of outstanding  shares of
Common Stock is required  for  approval of the  proposal to amend the  Company's
Certificate  of  Incorporation  to increase the number of  authorized  shares of
Common Stock and to authorize the issuance of Preferred Stock.

           THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" APPROVAL OF
        THE PROPOSAL TO AMEND THE COMPANY'S CERTIFICATE OF INCORPORATION

                                 _______________

                                 PROPOSAL NO. 3

                      RATIFICATION OF SELECTION OF AUDITORS

     The Board of Directors has appointed BDO Seidman, LLP to be the independent
auditors of the Company for the fiscal year ending  December 31, 1996.  Although
the selection of auditors does not require ratification,  the Board of Directors
has  directed  that  the  appointment  of  BDO  Seidman,  LLP  be  submitted  to
shareholders for ratification.  If shareholders do not ratify the appointment of
BDO Seidman,  LLP, the Board of Directors will consider the appointment of other
certified public accountants.  A representative of BDO Seidman,  LLP is expected
to be available at the Annual Meeting to make a statement if such representative
desires to do so and to respond to appropriate questions.

     On November 28, 1994, the Company's prior auditors,  Elwell, Cangiano, Zdon
& Dee LLC,  resigned.  The resignation was tendered solely on the basis that the
Company had decided to pursue a public  offering.  On the same date, the Company
engaged BDO Seidman,  LLP to audit its financial statements for the fiscal years
ended December 31, 1993 and December 31, 1994. The decision to change  principal
accountants was made with the approval of the Company's Board of Directors.

     The Company believes, and has been advised by Elwell,  Cangiano, Zdon & Dee
LLC that it concurs in such belief,  that during the fiscal year ended  December
31,1993 and through November 28,1994, the Company and Elwell,  Cangiano,  Zdon &
Dee LLC did not have any disagreement on any matter of accounting  principles or
practices,  financial statement disclosure or auditing scope or procedure, which
disagreement,  if not resolved to the satisfaction of Elwell,  Cangiano,  Zdon &
Dee LLC, would have caused it to make reference in connection with its report on
the Company's financial statements to the subject matter of the disagreement.

     No report of Elwell,  Cangiano,  Zdon & Dee LLC on the Company's  financial
statements for either of the past two fiscal years contained an adverse opinion,
a disclaimer of opinion or a  qualification  or was modified as to  uncertainty,
audit scope or accounting principles.  During such fiscal periods, there were no
"reportable  events"  within the  meaning of Item  304(a)(1)  of  Regulation  SB
promulgated under the Securities Act of 1933, as amended.



                                      -12-

<PAGE>



     The  affirmative  vote of the  holders  of a majority  of the Common  Stock
present,  in person or by proxy, is required for ratification of the appointment
of BDO Seidman, LLP as independent auditors of the Company.

         THE BOARD OF DIRECTORS RECOMMENDS A VOTE "FOR" RATIFICATION OF
    THE SELECTION OF BDO SEIDMAN, LLP AS THE COMPANY'S INDEPENDENT AUDITORS.

                                _______________

                              SHAREHOLDER PROPOSALS

     To the extent  required  by law,  any  shareholder  proposal  intended  for
presentation at next year's annual shareholders' meeting must be received at the
Company's principal executive offices prior to March 13, 1997.

                                  OTHER MATTERS

     So far as it is known, there is no business other than that described above
to be  presented  for  action  by the  shareholders  at the  forthcoming  Annual
Meeting,  but it is intended  that Proxies will be voted upon any other  matters
and  proposals  that  may  legally  come  before  the  Annual  Meeting,  or  any
adjustments  thereof,  in  accordance  with the  discretion of the persons named
therein.

     The Annual  Report on Form  10-KSB for the fiscal year ended  December  31,
1995, including financial statements,  has been mailed to shareholders with this
Proxy Statement. If, for any reason, you did not receive your copy of the Annual
Report, please advise the Company and a copy will be sent to you.

                                             By Order of the Board of Directors

                                             KEITH DEE,
                                             SECRETARY

         New York, New York
         July 12, 1996


                                      -13-

<PAGE>



                                                                       EXHIBIT A


"FOURTH.  Number  of  Shares.  The total  number  of  shares  of stock  that the
Corporation shall have authority to issue is: thirty-five million  (35,000,000),
consisting of twenty  million  (20,000,000)  shares of common stock (the "Common
Stock")  of the par value of  one-tenth  of one cent  ($.001)  each and  fifteen
million  (15,000,000)  shares of preferred stock (the "Preferred  Stock") of the
par value of one-tenth of one cent ($.001) each.

     Designation of Classes;  Relative Rights,  etc. The  designation,  relative
rights, preferences and limitations of the shares of each class are as follows:

     The  shares of  Preferred  Stock may be issued  from time to time in one or
     more series of any number of shares,  provided that the aggregate number of
     shares  issued and not canceled of any and all such series shall not exceed
     the total number of shares of Preferred Stock hereinabove  authorized,  and
     with distinctive serial designations,  all as shall hereafter be stated and
     expressed in the resolution or resolutions  providing for the issue of such
     shares  of  Preferred  Stock  from  time to time  adopted  by the  Board of
     Directors  pursuant  to  authority  so to do which is hereby  vested in the
     Board of Directors.  Each series of shares of Preferred  Stock (a) may have
     such voting powers,  full or limited,  or may be without voting powers; (b)
     may be subject to redemption at such time or times and at such prices;  (c)
     may  be  entitled  to  receive   dividends  (which  may  be  cumulative  or
     non-cumulative)  at such  rate or  rates,  on such  conditions  and at such
     times,  and payable in preference to, or in such relation to, the dividends
     payable on any other class or classes or series of stock; (d) may have such
     rights upon the dissolution of, or upon any  distribution of the assets of,
     the  Corporation;  (e) may be made  convertible  into or exchangeable  for,
     shares of any other class or classes or of any other  series of the same or
     any other  class or classes of shares of the  Corporation  at such price or
     prices or at such rates of exchange and with such  adjustments;  (f) may be
     entitled to the benefit of a sinking  fund to be applied to the purchase or
     redemption  of shares of such series in such amount or amounts;  (g) may be
     entitled to the benefit of conditions and restrictions upon the creation of
     indebtedness of the  Corporation or any  subsidiary,  upon the issue of any
     additional  shares  (including  additional  shares of such series or of any
     other  series)  and upon the  payment of  dividends  or the making of other
     distributions on, and the purchase,  redemption or other acquisition by the
     Corporation  or  any  subsidiary   of,  any   outstanding   shares  of  the
     Corporation; and (h) may have such other relative, participating,  optional
     or  other  special  rights,  qualifications,  limitations  or  restrictions
     thereof; all as shall be stated in said resolution or resolutions providing
     for the issue of such shares of Preferred Stock.  Shares of Preferred Stock
     of any series that have been redeemed  (whether  through the operation of a
     sinking fund or otherwise) or that if  convertible  or  exchangeable,  have
     been  converted  into or exchanged for shares of any other class or classes
     shall have the status of authorized and unissued  shares of Preferred Stock
     of the same  series  and may be  reissued  as a part of the series of which
     they were originally a part or may be reclassified  and reissued as part of
     a new series of shares of Preferred  Stock to be created by  resolution  or
     resolutions  of the Board of  Directors  or as part of any other  series of
     shares of Preferred Stock, all subject to the conditions or restrictions on
     issuance set forth in the resolution or resolutions adopted by the Board of
     Directors  providing  for the issue of any  series  of shares of  Preferred
     Stock.

     Subject to the  provisions of any  applicable  law or of the By-laws of the
     Corporation  as from time to time  amended,  with respect to the closing of
     the transfer books or the fixing of a record date for the  determination of
     shareholders entitled to vote and except as otherwise provided by law or by
     the  resolution  or  resolutions  providing  for the issue of any series of
     shares of  Preferred  Stock,  the holders of  outstanding  shares of Common
     Stock shall exclusively  possess voting power for the election of directors
     and for all other purposes, each holder of record of shares of Common Stock
     being  entitled to one vote for each share of Common Stock  outstanding  in
     his or her  name on the  books  of the  Corporation.  Except  as  otherwise
     provided by the  resolution or  resolutions  providing for the issue of any
     series of shares of Preferred  Stock, the holders of shares of Common Stock
     shall be entitled,  to the  exclusion of the holders of shares of Preferred
     Stock of any and all series, to receive such dividends as from time to time
     may be declared by


                                      -14-

<PAGE>


     the Board of Directors.  In the event of any  liquidation,  dissolution  or
     winding up of the  Corporation,  whether  voluntary or  involuntary,  after
     payment shall have been made to the holders of shares of Preferred Stock of
     the full amount to which they shall be entitled  pursuant to the resolution
     or resolutions providing for the issue of any series of shares of Preferred
     Stock,  the  holders of shares of Common  Stock shall be  entitled,  to the
     exclusion  of the  holders  of  shares  of  Preferred  Stock of any and all
     series, to share, ratably according to the number of shares of Common Stock
     held by them,  in all  remaining  assets of the  Corporation  available for
     distribution to its stockholders.

     Subject to the provisions of this Certificate of  Incorporation  and except
     as otherwise  provided by law, the stock of the Corporation,  regardless of
     class, may be issued for such consideration and for such corporate purposes
     as the Board of Directors may from time to time determine."



                                      -15-

<PAGE>
                  [PRELIMINARY PROXY MATERIAL - SEC USE ONLY}

990         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF
                     THE GREAT AMERICAN BACKRUB STORE, INC.
            PROXY -- ANNUAL MEETING OF SHAREHOLDERS, AUGUST 12, 1996

     The undersigned, a shareholder of The Great American Backrub Store, Inc., a
New York corporation (the "Company"), does hereby constitute and appoint William
Zanker and Terrance  Murray and each of them, the true and lawful  attorneys and
proxies with full power of substitution, for and in the name, place and stead of
the  undersigned,  to vote all of the shares of Common Stock of the Company that
the  undersigned  would be  entitled to vote if  personally  present at the 1996
Annual  Meeting of  Shareholders  of the  Company  to be held at the  offices of
Olshan  Grundman  Frome & Rosenzweig  LLP, 505 Park Avenue,  New York,  New York
10022,  on August 12, 1996 at 10:00 a.m.,  local time, or at any  adjournment or
adjournments thereof.
     The undersigned  hereby  instructs and proxies or their  substitutes as set
forth below.
1.  ELECTION OF DIRECTORS:
     The  election of William  Zanker,  Terrance C.  Murray,  Stephen  Seligman,
Edward E. Faber, Andrew L. Hyams, Donald R. Fleisher and Peter Hanelt.

    / / FOR    / /  TO WITHHOLD AUTHORITY TO VOTE FOR ALL NOMINEES

    TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL NOMINEE(S),  PRINT NAME(S)
    BELOW:

- ----------------------------------------

2.  AMENDMENT OF CERTIFICATES OF INCORPORATION:
    To approve an amendment to the Company's  Certificate  of  Incorporation  to
    increase the number of authorized  shares of the Company's Common Stock from
    ten million (10,000,000) shares to twenty million (20,000,000) shares and to
    authorize the issuance by the Company of up to fifteen million  (15,000,000)
    shares of Preferred Stock.

    / / FOR   / / AGAINST  / / ABSTAIN

3.  RATIFICATION OF APPOINTMENT OF INDEPENDENT AUDITORS:
    To ratify the appointment of BDO Seidman, LLP as the independent auditors of
    the Company for the fiscal year ending December 31, 1996.

    / / FOR   / / AGAINST  / / ABSTAIN

4.  DISCRETIONARY  AUTHORITY: To vote with discretionary authority with respect
    to all other matters that may come before the Meeting.

                                                   (CONTINUED ON THE OTHER SIDE)


<PAGE>


     THIS PROXY WILL BE VOTED IN  ACCORDANCE  WITH ANY  DIRECTIONS  HEREINBEFORE
GIVEN,  UNLESS  OTHERWISE  SPECIFIED,  THIS  PROXY  WILL BE VOTED  TO ELECT  THE
NOMINEES AS DIRECTORS,  TO APPROVE THE AMENDMENT OF THE COMPANY'S CERTIFICATE OF
INCORPORATION,  TO RATIFY THE  APPOINTMENT OF BDO SEIDMAN,  LLP AS THE COMPANY'S
INDEPENDENT  AUDITORS AND IN  ACCORDANCE  WITH THE  DISCRETION OF THE PROXIES OR
PROXY WITH RESPECT TO ANY OTHER BUSINESS TRANSACTED AT THE ANNUAL MEETING.
     The  undersigned  here  revokes any proxy or proxies  heretofore  given and
ratifies and confirms all that the proxies appointed hereby, or any of the them,
or their substitutes, may lawfully do or cause to be done by virtue hereof.

                                   PLEASE MARK,  DATE,  SIGN AND MAIL THIS PROXY
                                   IN THE ENVELOPE PROVIDED FOR THIS PURPOSE. NO
                                   POSTAGE IS  REQUIRED  IF MAILED IN THE UNITED
                                   STATES.

                                                         , 1996

                                                                                
                                   ________________________________(L.S.)


                                                                                
                                   ________________________________(L.S.)
                                             Signature(s)
                                   NOTE:  Please  sign  exactly  as your name or
                                   names   appear   hereon.   When   signing  as
                                   attorney, executor, administrator, trustee or
                                   guardian,  please  indicate  the  capacity in
                                   which signing. When signing as joint tenants,
                                   all parties in the joint  tenancy  must sign.
                                   When a proxy is given  by a  corporation,  it
                                   should be signed with full  corporate name by
                                   a duly authorized officer.




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