GREAT AMERICAN BACKRUB STORE INC
10QSB, 1997-05-14
PERSONAL SERVICES
Previous: ST LANDRY FINANCIAL CORP, 10QSB, 1997-05-14
Next: SWIFT ENERGY PENSION PARTNERS 1994-C LTD, 10-Q, 1997-05-14



                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB


(Mark One)

/X/       Quarterly Report Pursuant to Section 13 or 15(d) of the Security
          Exchange Act of 1934

          For the Quarterly period ended March 31, 1997.

/ /       Transition Report Pursuant to Section 13 or 15(d) of the Securities
          Exchange Act of 1934 
          For the Transition Period from______ to ________.

Commission file number:             0-25334
                                    -------

                     THE GREAT AMERICAN BACKRUB STORE, INC.
- --------------------------------------------------------------------------------
        (EXACT NAME OF SMALL BUSINESS ISSUER AS SPECIFIED IN THE CHARTER)


          NEW YORK                                    13-3729043
          --------                                    ----------
   (State of Incorporation)                (I.R.S. Employer Identification No.)

                425 MADISON AVENUE, SUITE 605, NEW YORK, NY 10017
                -------------------------------------------------
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)

       Registrant's telephone number, including area code: (212) 750-7046

     Check whether the issuer:  (1) filed all reports  required by Section 13 or
15 (d) of the  Securities  Exchange  Act  during the past 12 months (or for such
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.

                  Yes  /X/                                 No _______

     State the number of shares  outstanding of each of the issuer's  classes of
common equity, as of the latest practicable date.

         CLASS                                    OUTSTANDING AT APRIL 30 ,1997
         -----                                    -----------------------------

Common Stock, $.001 par value                     2, 416,854

     Transitional Small Business Disclosure Format(check one):

                  Yes  _____                               No /X/
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                                     PART 1

                              FINANCIAL INFORMATION


ITEM 1.   UNAUDITED FINANCIAL STATEMENTS
          CONDENSED BALANCE SHEET                                 3
          CONDENSED STATEMENTS OF OPERATIONS                      4
          STATEMENTS OF CASH FLOWS                                5
          NOTES TO UNAUDITED FINANCIAL STATEMENTS                 6

ITEM 2.   MANAGEMENT'S DISCUSSION AND ANALYSIS OF
          FINANCIAL CONDITION AND RESULTS OF OPERATIONS           9


                                     PART II

                                OTHER INFORMATION

ITEM 2.           CHANGES IN SECURITIES                          11


ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K               11

SIGNATURE PAGE                                                   12

EXHIBIT INDEX                                                    13

EXHIBIT 11: STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS      14

EXHIBIT 27: FINANCIAL DATA SCHEDULE                              15

                                     Page 2
<PAGE>
                THE GREAT AMERICAN BACKRUB STORE, INC.
                     (A DEVELOPMENT STAGE COMPANY)
                             BALANCE SHEET
                         As of March 31, 1997

PART 1: FINANCIAL INFORMATION
ITEM1 : FINANCIAL STATEMENTS

<TABLE>
<CAPTION>
                                     ASSETS
<S>                                                                                                          <C>       
Current assets:
     Cash                                                                                                    $  325,500
     Receivables - other                                                                                        122,714
     Prepaid expenses                                                                                            17,056
     Inventory                                                                                                  274,055
                                                                                                             ----------
                     Total current assets                                                                       739,325
                                                                                                             ----------

Property and equipment:
     Furniture and fixtures                                                                                     463,560
     Leasehold improvements                                                                                     963,027
     Purchased lease                                                                                            120,000
     Computer equipment                                                                                          44,836
                                                                                                             ----------
                                                                                                              1,591,423
     Less, Accumulated depreciation                                                                           ( 246,782)
                                                                                                             ----------
                                                                                                              1,344,641
                                                                                                             ----------

Other assets:
     Deferred offering costs                                                                                    104,300
     Note receivable                                                                                             50,938
     Lease and equipment deposits                                                                               290,166
                                                                                                             ----------

                     Total other assts                                                                          445,404
                                                                                                             ----------

                          Total assets                                                                       $2,529,370
                                                                                                             ==========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                                                                        $  307,265
     Accrued expenses                                                                                           357,811
     Accrued payroll and related                                                                                 39,463
     Bridge notes                                                                                               159,864
     Deferred revenue                                                                                           103,137
                                                                                                             ----------
                          Total current liabilities                                                             967,540
                                                                                                             ----------
Deferred rent                                                                                                   317,640
                                                                                                             ----------

Commitments and contingencies
Stockholders' equity:
      Series B convertible preferred stock, $.001 par value
      15,000,000 shares authorized, none issued                                                                    --
     Common stock, par value $0.001 per share,
      20,000,000 shares authorized, 2,416,854
      shares issued and outstanding                                                                               2,417
     Additional paid in capital                                                                               8,865,331
     Deficit accumulated during the development stage                                                        (7,623,558)
                                                                                                             ----------
                                                                                                              1,244,190
                                                                                                             ----------
                          Total liabilities and stockholders' equity                                         $2,529,370
                                                                                                             ==========
</TABLE>

                See accompanying notes to financial statements.
                                     Page 3
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF OPERATIONS
<TABLE>
<CAPTION>
                                                                                Three months ended
                                                                                     March 31,                     December 18, 1992
                                                                                     ---------                       (Inception) to 
                                                                              1997                   1996            March 31, 1997
                                                                              ----                   ----            --------------
<S>                                                                      <C>                    <C>                    <C>         
Revenues:
Services                                                                 $    894,548           $    386,234           $  4,501,651
Products                                                                      202,456                129,283              1,572,624
Royalties, franchise fees and other                                            10,255                   --                   94,232
                                                                         ------------           ------------           ------------

                     Total                                                  1,107,259                515,517              6,168,507
                                                                         ------------           ------------           ------------

Operating expenses:
Salaries and wages                                                            522,070                294,841              3,761,975
Cost of products sold,buying and occupancy                                    153,992                110,519              1,143,475
Rental expense                                                                280,854                138,975              1,687,246
Advertising and promotion                                                      39,075                 20,337                545,501
Options granted as financial advisory fees                                     43,750                 87,500                525,000
General and administrative                                                    501,290                450,022              5,190,439
Depreciation                                                                   37,800                 20,400                256,264
Waived salaries                                                                  --                     --                  350,000
                                                                         ------------           ------------           ------------

                     Total                                                  1,578,831              1,122,594             13,459,900
                                                                         ------------           ------------           ------------

Net loss from operations                                                     (471,572)              (607,077)            (7,291,393)
                                                                         ------------           ------------           ------------

Other income (expense):
Interest Income                                                                 6,037                  9,207                249,395
Interest expense                                                             (152,516)                  --                 (581,560)
                                                                         ------------           ------------           ------------

                     Total                                                   (146,479)                 9,207               (332,165)
                                                                         ------------           ------------           ------------

Net loss                                                                 ($   618,051)          ($   597,870)          ($ 7,623,558)
                                                                         ============           ============           ============ 

Weighted average number of
   shares outstanding during the period                                     2,409,021              1,785,266
                                                                            =========              =========

Net loss per common share and equivalents                                $      (0.26)          $      (0.33)
                                                                         ============           ============ 
</TABLE>

                See accompanying notes to financial statements.
                                     Page 4
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF CASH FLOWS

<TABLE>
<CAPTION>
                                                                            Three months ended
                                                                                MARCH 31,               December 18, 1992
                                                                                ---------                (Inception) to  
                                                                         1997              1996          March 31, 1997
                                                                         ----              ----          --------------


<S>                                                               <C>               <C>                  <C>           
Cash flows from operating activities:
     Net loss                                                     ($    618,051)    ($      597,870)     ($  7,623,558)
                                                                   -------------     --------------       -------------
     Adjustments to reconcile net loss to net cash used
        by operating activities:
        Depreciation and amortization                                    37,800              20,400            252,720
        Salaries waived by officers                                        -                  -                350,000
        Warrant financing costs                                         152,516               -                565,016
        Options granted as financial advisory fees                         -                525,000            631,830
        Common stock issued to former franchisee and
        consultant                                                         -                  -                 98,478
        (Increase) decrease in:
             Accounts receivable                                         92,346               9,054      (     122,714)
             Prepaid expenses                                            33,634     (       476,626)     (      17,056)
             Inventory                                                   55,214              15,149      (     274,055)
             Other assets                                         (      37,452)    (        12,931)     (     445,404)
        Increase (decrease) in:
              Accounts payable and accrued expenses               (     314,147)    (       221,753)           683,986
              Accrued payroll and related                         (     158,286)              -                 39,463
              Deferred revenues and rent                          (     148,225)    (         6,790)           420,777
              Accrued officer expenses                                     -                  -                   -
                                                                   -------------     --------------       -------------
                    Total adjustments                             (     286,600)    (       148,497)         2,183,041
                                                                   -------------     --------------       -------------

Net cash used by operating activities                             (     904,651)    (       746,367)     (   5,440,517)
                                                                   -------------     --------------       -------------
Cash flows from investing activities:
     Purchase of certificate of deposit                                    -                  -          (   1,000,000)
     Maturity of certificate of deposit                                    -                  -              1,000,000
     Purchased lease                                                       -                  -          (     120,000)
     Purchase of property and equipment                           (      13,699)    (        37,863)     (   1,471,423)
                                                                   -------------     --------------       -------------
Net cash used in investing activities                             (      13,699)    (        37,863)     (   1,591,423)
                                                                   -------------     --------------       -------------
Cash flows from financing activities:
     Net proceeds from the issuance of common stock                      55,812               -              7,182,516
     Net proceeds from the issuance of bridge warrants                     -                  -                  4,000
     Proceeds from issuance of bridge notes and short-term debt            -                  -                867,667
     Payment of bridge notes and short-term debt                           -                  -          (     605,000)
     Bridge financing costs                                                -                  -          (      91,743)
     Payment of officer loan payable                                       -                  -                   -
                                                                   -------------     --------------       -------------
Net cash provided by financing activities                                55,812               -              7,357,440
                                                                   -------------     --------------       -------------
Net increase (decrease) in cash and cash equivalents              (     862,538)    (       784,230)           325,500
Cash and cash equivalents, beginning of period                        1,188,038           1,221,737               -
                                                                   -------------     --------------       -------------
Cash and cash equivalents, end of period                           $    325,500      $      437,507       $    325,500
                                                                   =============     ==============       =============


                See accompanying notes to financial statements.
                                     Page 5
</TABLE>
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                    NOTES TO UNAUDITED FINANCIAL STATEMENTS



DESCRIPTION OF BUSINESS

The Great  American  Backrub  Store,  Inc. (the  "Company"),  formerly  American
Pleasure,  Inc., is an  owner/operator  of retail  stores which provide  seated,
fully  clothed  back  rubs  and  sell  back  related   products.   The  Company,
incorporated on December 28, 1992, began  operations in August,  1993 and opened
its first store for business in October,  1993. As of March 31, 1997 the Company
has thirteen retail stores in operation and two franchised store locations.

Management  believes  that  the  Company's  planned  principal  operations,  the
establishment  of  Company-owned  stores and  franchised  stores  throughout the
country,  have not yet  commenced.  The initial  thirteen  retail stores and two
franchised  store locations have been used to continue to develop and modify the
Company's retail concept.  Accordingly,  the accompanying  financial  statements
have been presented as a development stage company, in accordance with Statement
of Financial Accounting Standards (SFAS) No. 7.

CASH AND CASH EQUIVALENTS

Cash and cash  equivalents  represent all amounts held in banks and money market
accounts and short term  investments  such as United States  Treasury Bills with
original maturities of three months or less.

EARNINGS PER SHARE

Net loss per common  share for the three month  period  ended March 31, 1997 and
1996 is computed by dividing  net loss by the  weighted  average  common  shares
outstanding  during the period. The assumed exercise of common share equivalents
was not utilized since the effect was anti-dilutive.

NOTE 1 -  INITIAL PUBLIC OFFERING

In an initial  public  offering  completed  on March 7, 1995,  the Company  sold
1,250,000  shares of common  stock for  approximately  $6,250,000  which,  after
commissions  and fees,  provided the Company with net proceeds of  approximately
$5,000,000.

NOTE 2 - CONDENSED FINANCIAL STATEMENTS

The condensed balance sheet as of March 31, 1997 and the condensed statements of
operations  and cash flows for the three month  periods ended March 31, 1997 and
1996, and the period  December 18, 1992  (inception) to March 31, 1997 have been
prepared  by the  Company  without  audit.  In the  opinion of  management,  all
adjustments  (which  include  only normal  recurring  adjustments)  necessary to
present fairly the financial  position,  results of  operations,  and changes in
cash flows at March 31, 1997 and for all periods presented have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  These condensed financial  statements should be
read in  conjunction  with the  financial  statements  and notes  thereto of the
Company as of December 31, 1996.

The results of operations  for the three month periods ending March 31, 1997 and
1996 are not necessarily indicative of the operating results for the full year.


                                     Page 6
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                    NOTES TO UNAUDITED FINANCIAL STATEMENTS



NOTE 3 - OPTIONS, STOCK PLANS AND MANAGEMENT COMPENSATION

At the Company's 1994 annual meeting of shareholders  held on July 18, 1994, the
Company's  shareholders  approved the Employee Plan. The purpose of the Employee
Plan is to promote  the success of the  Company by  providing  a method  whereby
eligible employees of the Company and its subsidiaries,  as defined therein, may
be awarded  additional  remuneration for services  rendered,  thereby increasing
their  personal  interest in the Company.  The Employee Plan is also intended to
aid in attracting persons of suitable ability to become employees of the Company
and its  subsidiaries.  The plan  covers an  aggregate  of 75,000  shares of the
Company's  Common Stock. As of March 31, 1997,  options to purchase 8,500 shares
of Common Stock were outstanding under the plan.

In December  1994,  the Company  granted  ten year  options to purchase  360,000
shares of Common  Stock to executive  officers of the Company.  Such options are
exercisable  at a price of $3.75 per share.  One-third  of such  options  became
exercisable in March,  1995,  one-third became  exercisable in December 1995 and
one-third became exercisable in December 1996. In July 1995, the Company granted
five-year  options  to  purchase  100,000  shares of Common  Stock to  executive
officers of the Company.  Such options are  exercisable at a price of $1.875 per
share.  All such options have been exercised.  In July 1995, the Company granted
options to purchase 10,000 shares of Common Stock to an executive officer of the
Company.  Such options are exercisable at a price of $2.5625 per share.  Options
to purchase 5,000 shares vest and became exercisable in July 1996 and options to
purchase an additional  5,000 shares vest and become  exercisable  in July 1997.
All options expire on the day before the 5-year anniversary of vesting. In March
1995, the Company granted ten year options to purchase  100,000 shares of Common
Stock to a consultant to the Company. Such options are exercisable at a price of
$5.00 per share. All such options are currently  exercisable.  In July 1995, the
Company granted five year options to purchase 25,000 and 40,000 shares of Common
Stock to consultants to the Company.  Such options are exercisable at a price of
$4.00 per share. All such options are currently exercisable. In August 1995, the
Company granted three year options to purchase 100,000 shares of Common Stock to
a consultant to the Company.  Such options are  exercisable at a price of $2.375
per share. All such options have been exercised.

NOTE 4 - LEASES

The Company leases retail stores and office equipment.  All of the retail stores
are leased under noncancelable  agreements which expire at various dates through
the year 2005. The agreements,  which have been classified as operating  leases,
require the Company to pay insurance, taxes and other maintenance costs.

Rent expense amounted to $280,854 and $138,975 for the three month periods ended
March  31,  1997  and  1996,  respectively.   Rent  expense  from  December  18,
1992(inception) to March 31, 1997 was $1,687,246.


                                     Page 7
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                    NOTES TO UNAUDITED FINANCIAL STATEMENTS




NOTE 5 - FINANCIAL ADVISORY AND CONSULTING AGREEMENT


In February 1996, the Company  entered into a financial  advisory and consulting
agreement  with an investment  banking firm to advise it on the possible sale of
additional  equity  securities,  as  well  as to  introduce  and  assist  in the
evaluation of potential merger and partnering opportunities.

The agreement  was for a period of one year  commencing  on February 1, 1996 and
included a $100,000 retainer paid on the execution of the agreement and warrants
to purchase 100,000 shares of the Company's common stock at an exercise price of
$1.00 per share  exercisable  from the date of the  agreement  to and  including
January 31,  1997,  all of which have been  exercised  and  warrants to purchase
200,000  shares of common stock of the Company at an exercise price of $2.50 per
share  exercisable  from the date of the agreement to and including  January 31,
1998, all of which have been exercised.

Such  warrants  resulted  in a non-cash  charge of $43,500  for the three  month
period ended March 31, 1997.

NOTE 6 - PREFERRED STOCK OFFERING

On February 5, 1997, the Company filed a registration statement to offer 270,000
shares of Series B convertible  Preferred  Stock for  approximately  $2,700,000,
which, if successful, after commissions and fees, would provide the Company with
net  proceeds  of  approximately  $2,000,000.  There is no  assurance  that this
offering will be successful.

Dividends  on the shares of the  Preferred  Stock  offered  would  accrue and be
cumulative from the date of original issue and would be payable semi-annually in
arrears  on April 1 and  October 1 of each  year in an amount  equal to $.70 per
share  per annum  payable  at the  Company's  option in cash or shares of Common
Stock based on the average reported closing price of the Common Stock.

Each share of Preferred  Stock would be  convertible at the option of the holder
thereof at any time from and after twelve months from the date of the closing of
this offering,  unless previously  redeemed,  into the greater of four shares of
Common  Stock or a number of shares of common  stock equal to $16.00  divided by
the average of the last reported sales price of the Common Stock up to a maximum
number of shares which has yet to be determined,  subject to further  adjustment
in certain circumstances.

The  Preferred  Stock  would be  redeemable  two years from the  closing of this
offering  with the  consent of the  Underwriter  or upon the closing of a public
offering  of the Company or five years from the  closing of this  offering.  The
Preferred Stock may be redeemed at the option of the Company in whole or part at
105% of the public  offering  price per share of Preferred  Stock,  plus in each
case accrued and unpaid dividends to the redemption date.

The  holders of  Preferred  Stock  would not be  entitled  to vote on any matter
except as required by law.

                                     Page 8
<PAGE>
ITEM 2:

                      MANAGEMENT'S DISCUSSION AND ANALYSIS
                OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS


The following  discussion and analysis  should be read in  conjunction  with the
Company's unaudited financial  statements and the related notes thereto included
elsewhere herein.

GENERAL

The  Company's  revenues are derived from the service of seated,  fully  clothed
back rubs and the sale of stress related products.  The Company began operations
in August, 1993, and opened its first store for business in October, 1993. As of
March 31, 1997,  the Company has  thirteen  retail  stores in operation  and two
franchised store locations.


RESULTS OF OPERATIONS

The Company is in the  development  stage and has not had  significant  revenues
since the  commencement  of its retail store  operations in October,  1993. From
this time through March 31, 1997, the Company has generated  cumulative  revenue
of $6,168,507  while  incurring a cumulative  loss of $7,623,558.  The losses to
date  have been  primarily  associated  with the  Company's  establishment  of a
corporate  and   administrative   infrastructure  to  position  itself  to  open
additional  retail  stores and expand its  franchise  operations.  For the three
month  period  ended  March 31,  1997,  retail  store and  franchise  operations
reflected a small loss  although  overall  stores opened more than one year were
profitable.  The Company  anticipates  this trend to continue as existing stores
mature and new stores are opened.  In  addition,  the  Company  expects to incur
additional operating losses for the next twelve months and possibly longer as it
embarks on its planned expansion.

The Company presently sells services in the form of its back rubs, and products,
in the form of a variety of massage and stress reduction products, in its retail
stores.  Since  inception,  sales of services  have  accounted  for 73% of total
revenue,  products for 25% and the  remaining 2% from other  sources.  Since the
Company is still a development stage  enterprise,  it is not clear whether these
percentages are indicative of future ratios in a larger operation.

THREE MONTH  PERIOD  ENDED MARCH 31, 1997  COMPARED TO THREE MONTH  PERIOD ENDED
MARCH 31, 1996

For the three months ended March 31, 1997,  revenues  from services and products
at the company's stores increased 115% to $1,107,259 from the corresponding 1996
period. This increase was mainly attributed to increased traffic and the opening
of additional  stores as compared to the  corresponding  1996 period.  Operating
expenses  were  $1,578,831  for the three month  period  ended March 31, 1997 as
compared to  $1,122,594  for the same  period in the prior year,  an increase of
41%. This increase was primarily due to the  development  of a management  team,
operational  systems,  marketing and design plans in the  implementation  of the
Company's  expansion  plans and non cash  charges  relating  to the  issuance of
options of approximately  $43,500. Of these amounts,  approximately $501,290 was
related to corporate  overhead  expenses and  $1,077,541  to store and franchise
level  operations  for the three  month  period  ended March 31,  1997.  For the
period, store and franchise level losses were approximately $15,000. The Company
expects that store and franchise level  profitability  will improve and that its
operating  losses will continue to narrow as existing stores mature,  new stores
are opened and additional  franchisees are put into the system. No provision for
income taxes was required  during either period due to the Company's  incurrence
of net operating losses.



                                     Page 9
<PAGE>
RESULTS OF OPERATIONS- CONT'D

While  general and  administrative  expenses are expected to increase due to the
need for  additional  management  and  administrative  support for the Company's
expanding  operations,  these  expenses  as a  percentage  of total  revenue are
expected to decline as total revenue  increases.  Other expense  items,  such as
advertising and promotion,  salaries and wages, cost of products,  however,  are
related to retail operations  themselves and their relative percentages to total
revenues  are  likely  to remain  fairly  constant  in the near term but  should
decrease as the Company streamlines it operations.

LIQUIDITY AND CAPITAL RESOURCES

The  Company had  negative  working  capital of  $228,215 as of March 31,  1997,
compared with working  capital of $1,676,936 as of March 31, 1996.  The decrease
is  primarily  due  to  amounts  spent  on  property,  equipment  and  leasehold
improvements to fund the Company's  initial thirteen stores and amounts spent on
operations in the development of a corporate  infrastructure  in anticipation of
the Company's growth strategy.

From  inception  to March 31,  1997,  the  Company  has used cash for  operating
activities of $5,440,517 and spent an additional  $1,591,423 for the purchase of
property,  equipment,  purchased leases, leasehold improvements and investments.
These  expenditures  have been  offset  by the net cash  provided  by  financing
activities,  principally from the Company's  October,  1993 private placement of
common stock, aggregating $870,000, Bridge notes and short-term financing in the
principal amount of $867,667, the Company's March 1995 public offering of common
stock resulting in net proceeds of approximately  $5,000,000 and the issuance of
common stock to warrant and option holders of approximately $1,200,000.
See  "Statement  of Cash Flows"  included in the Company's  unaudited  financial
statements.

Inasmuch as the Company continues to have a high level of operating expenses and
will be required to make  significant  up-front  expenditures in connection with
its proposed expansion, the Company anticipates that losses will continue for at
least the next 12 months and until such time, if ever, as the Company is able to
generate significant revenues or achieve profitable operations.  As a result, in
their report of the Company's Financial  Statements as of December 31, 1996, the
Company's  independent certified public accountants have included an explanatory
paragraph that describes  factors raising  substantial doubt about the Company's
ability to continue as a going concern.

In accordance with  management's  plans,  the Company has retained an investment
banking advisor to advise it on the possible sale of equity securities,  as well
to as introduce and assist in the evaluation of potential merger and partnership
opportunities.  Management  expects that these  efforts will result in either an
additional  equity  infusion or an  introduction to other parties with interests
and resources  which may be  compatible  with that of the Company.  However,  no
assurances  can be  given  that  the  Company  will  be  successful  in  raising
additional  capital or entering into a business alliance.  Further,  there is no
assurance,  assuming the Company  successfully raises additional funds or enters
into a  business  alliance,  that the  Company  will  achieve  profitability  or
positive  cash flow.  On February  5, 1997,  the  Company  filed a  registration
statement  to  offer  270,000  shares  of  preferred  stock  for   approximately
$2,700,000,  which, if successful, after commissions and fees, would provide the
Company with net proceeds of approximately $2,000,000.


                                    Page 10
<PAGE>
                                     PART II

                                OTHER INFORMATION


ITEM 2.    CHANGES IN SECURITIES

           On January  27,  1997,  the  Company  issued to Harold  Hochberger  a
promissory  note in the principal  amount of $36,142.94 (the "Note") and 550,400
warrants (the  "Warrants")  for an aggregate  purchase price of $36,693.34.  The
Company believes that the sale of these  securities is exempt from  registration
under the Securities Act of 1933, as amended,  pursuant to Section 4(2) thereof,
as a transaction by an issuer not involving any public offering.

           The Note bears  interest  at the rate of 10% per annum and is payable
one year from the date of issue or upon an  earlier  public  offering  of equity
securities of the Company.  Each Warrant entitles the holder thereof to purchase
one share of the Company's  Series A Convertible  Preferred Stock (the "Series A
Preferred  Stock")  for a price of  $5.00,  subject  to  adjustment  in  certain
circumstances,  at any time during the three-year period commencing on the first
anniversary  of the date of  issuance  of the  Warrants.  Each share of Series A
Preferred Stock pays a cumulative  dividend of $.35 per annum, has a liquidation
preference of $5.00 and is  convertible  on or after  December 27, 1997 into the
greater  of (i) two  shares of Common  Stock of the  Company or (ii) a number of
shares of Common  Stock  equal to $8.00  divided by the  average of the  closing
prices of the Common Stock for the ten trading days ending on the third  trading
day preceding the date of conversion  (the "Closing  Price")  subject to further
adjustment under certain circumstances.

           On  February  5, 1997,  the  Company  filed with the  Securities  and
Exchange  Commission (the  "Commission")  a registration  statement on Form SB-2
(the  "Registration  Statement")  for the sale in an  underwritten  offering  of
270,000  shares of Series B  Convertible  Preferred  Stock of the  Company  (the
"Series B Preferred  Stock") at an anticipated  public  offering price of $10.00
per share.  The terms of the  proposed  offering  and of the Series B  Preferred
Stock are currently under discussion between the Company and the underwriter but
are expected to provide that each share of Series B Preferred  Stock will have a
cumulative dividend of $.70 per annum and a liquidation preference of $10.00 and
will be convertible on and after the first  anniversary of the effective date of
the  Registration  Statement into the greater of (i) four shares of Common Stock
or (ii) a number  of  shares of Common  Stock  equal to  $16.00  divided  by the
Closing Price,  up to a maximum number of shares which has yet to be determined,
subject to further adjustment in certain circumstances.

           Under  the  terms  of the  Warrants,  upon the  effectiveness  of the
Registration  Statement  described  above,  each Warrant shall be  automatically
converted  into one-half of a warrant (a "Series B Warrant")  each of which will
entitle  the  holder  thereof  to  purchase  one share of  Series B  Convertible
Preferred Stock of the Company for an initial price of $8.00 per share,  subject
to adjustment in certain circumstances, at any time during the three-year period
commencing on the first  anniversary of the effective date of such  Registration
Statement,  and the holders of the Series B Warrants  are  entitled to have such
Warrants and the  Preferred  Stock and Common  Stock  underlying  such  Warrants
registered  for public  sale.  On February 7, 1997,  the Company  filed a second
registration  statement  with the  Commission  with  respect  to the sale by the
holders  thereof  of the Series B Warrants  and the  Preferred  Stock and Common
Stock underlying such Warrants.

ITEM 6.    EXHIBITS AND REPORTS ON FORM 8-K.

           (a) Exhibits:
                   Exhibit 11: Statement re: Computation of per share earnings
                   Exhibit 27: Financial Data Schedule

           (b) Reports on Form 8-K
                   None

                                    Page 11
<PAGE>
                                    SIGNATURE



Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                     THE GREAT AMERICAN BACKRUB STORE, INC.
                                     --------------------------------------
                                                   Registrant


Date:    May  14, 1997

                                     /s/ Keith R. Dee
                                     -----------------
                                     Keith R. Dee, Chief Financial
                                     Officer (duly authorized officer
                                     and principal financial officer
                                     and principal accounting officer)
                                     and Secretary

                                    Page 12
<PAGE>
                             EXHIBIT INDEX


EXHIBITS                     DESCRIPTION
- --------                     -----------
   11          Statement re: Computation of per share earnings

   27          Financial Data Schedule



                      EXHIBIT 11
                 STATEMENT RE: COMPUTATION OF PER SHARE EARNINGS


<TABLE>
<CAPTION>
                                                                        For the three months ended       Weighting factor
                                                                                  MARCH                     (in months)
                                                                                  -----                     -----------
                                                                           1997          1996           1997           1996
                                                                           ----          ----           ----           ----
<S>                                                                    <C>           <C>                  <C>           <C>
Issuance of common stock, June 1993                                      375,000       375,000            3             3

Sale of common stock, October 1993                                       125,000       125,000            3             3

Sale of common stock, March 1995
  1,250,000 shares                                                     1,250,000     1,250,000            3             3

Issuance of shares in conjunction with public offering(11,500)            11,500        10,500            3             3

Sale of common stock through the issuance of options and warrants
in prior periods                                                         631,854        24,766            3             3

Shares issued upon exercise of options and warrants                       15,667          --      SEE BELOW           N/A
                                                                       ---------     ---------

Common stock and equivalents                                           2,409,021     1,785,266
                                                                       =========     =========
</TABLE>

                    1997
                    ----
Computation of weighted average number of shares issued upon exercise of options
and warrants:

                                                         Three months
                                                       weighting factor
                                 Shares                    (in days)
          DATE                   ISSUED                      1997
          ----                   ------                      ----
        1/31/97                  23,500                     15,667

Total                                                       15,667
                                                            ======

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
Company's  Form  10-QSB for the three month  period  ended March 31, 1997 and is
qualified in its entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 JAN-01-1997
<PERIOD-END>                                   MAR-31-1997
<CASH>                                             325,000
<SECURITIES>                                             0
<RECEIVABLES>                                      122,714
<ALLOWANCES>                                             0
<INVENTORY>                                        274,055
<CURRENT-ASSETS>                                   739,325
<PP&E>                                           1,591,423
<DEPRECIATION>                                     246,782
<TOTAL-ASSETS>                                   2,529,370
<CURRENT-LIABILITIES>                              967,540
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                             2,417
<OTHER-SE>                                       8,865,331
<TOTAL-LIABILITY-AND-EQUITY>                     2,529,370
<SALES>                                          1,107,259
<TOTAL-REVENUES>                                 1,107,259
<CGS>                                              153,992
<TOTAL-COSTS>                                    1,578,831
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                 152,516
<INCOME-PRETAX>                                   (618,051)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                               (618,051)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                      (618,051)
<EPS-PRIMARY>                                        (0.26)
<EPS-DILUTED>                                        (0.26)
        

</TABLE>


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission