GREAT AMERICAN BACKRUB STORE INC
10QSB/A, 1997-01-30
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549


                                   FORM 10-QSB/A


(Mark One)

 X       Quarterly  Report  Pursuant  to  Section 13 or  15(d)  of the  Security
- ---      Exchange  Act of 1934 For the  Quarterly  period  ended  September 30,
         1996.

         Transition  Report  Pursuant  to Section 13 or 15(d) of the  Securities
- ---      Exchange Act of 1934 For the Transition Period from______ to ______.

Commission file number:    0-25334

                     THE GREAT AMERICAN BACKRUB STORE, INC.
        (Exact name of Small Business Issuer as specified in the charter)


                   New York                              13-3729043
                   --------                              ----------
         (State of Incorporation)           (I.R.S. Employer Identification No.)

                425 Madison Avenue, Suite 605, New York, NY 10017
                -------------------------------------------------
                    (Address of principal executive offices)

       Registrant's telephone number, including area code: (212) 750-7046

         Check whether the issuer:  (1) filed all reports required by Section 13
or 15 (d) of the Securities Exchange Act during the past 12 months ( or for such
period that the registrant was required to file such reports),  and (2) has been
subject to such filing requirements for the past 90 days.

         Yes     X                          No
            ----------                        ----------

         State the number of shares  outstanding of each of the issuer's classes
of common equity, as of the latest practicable date.

         Class                            Outstanding at October 29, 1996
         -----                            -------------------------------
Common Stock, $.001 par value             2,236,454

         Transitional Small Business Disclosure Format(check one):

         Yes                                No    X
            ----------                        ----------

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                     PART 1

                              FINANCIAL INFORMATION


Item 1.  Unaudited Financial Statements
         Condensed Balance Sheet                                             3
         Condensed Statements of Operations                                  4
         Statements of Cash Flows                                            5
         Notes to unaudited Financial Statements                             6

Signature Page                                                               9

Exhibit 11: Statement re: Computation of per share earnings                 10

Exhibit 27: Financial Data Schedule                                         11

                                     Page 2
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                             CONDENSED BALANCE SHEET
                                  (UNAUDITED)
                            As of September 30, 1996

Part 1:  Financial Information
Item 1:  Financial Statements


                                     ASSETS




Current assets:
     Cash and cash equivalents                                      $ 1,239,465
     Prepaid expenses                                                   293,462
     Inventory                                                          293,478
                                                                    -----------
               Total current assets                                   1,826,405

Property and equipment:
     Furniture and fixtures                                             356,258
     Leasehold improvements                                             677,001
     Purchased lease                                                    120,000
     Computer equipment                                                  33,318
                                                                    -----------
                                                                      1,186,577
     Less, Accumulated depreciation                                    (122,896)
                                                                    -----------
                                                                      1,063,681
                                                                    -----------

Other assets:
     Deferred offering costs                                             37,500
     Lease and equipment deposits                                       209,336
                                                                    -----------
               Total other assets                                       246,836
                                                                    -----------


                    Total assets                                    $ 3,136,922
                                                                    ===========

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities:
     Accounts payable                                               $   120,305
     Accrued expenses                                                   279,324
     Deferred revenue                                                    49,445
                                                                    -----------
                    Total current liabilities                           449,074
                                                                    -----------

Deferred rent                                                           185,108
                                                                    -----------

Commitments and contingencies
Stockholders' equity:
     Common stock, par value $0.001 per share,
      10,000,000 shares authorized, 2,226,342
      shares issued and outstanding                                       2,226
     Additional paid in capital                                       8,223,342
     Deficit accumulated during the development stage                (5,722,828)
                                                                    -----------
                                                                      2,502,740
                                                                    -----------
                    Total liabilities and stockholders' equity      $ 3,136,922
                                                                    ===========


                 See accompanying notes to financial statements.

                                     Page 3
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                       CONDENSED STATEMENTS OF OPERATIONS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                Three months ended            Nine months ended       
                                                  September 30,                 September 30,         December 18, 1992
                                                  -------------                 -------------           (Inception) to 
                                                1996           1995           1996           1995     September 30, 1996
                                                ----           ----           ----           ----     ------------------
<S>                                          <C>            <C>            <C>            <C>            <C>        
Revenues:
Services                                     $   597,793    $   247,760    $ 1,527,390    $   535,977    $ 2,993,245
Products                                         174,827         46,577        442,114         99,694        945,011
Royalties, franchise fees and other                 --             --             --            2,035         46,558
                                             -----------    -----------    -----------    -----------    -----------

              Total                              772,620        294,337      1,969,504        637,706      3,984,814
                                             -----------    -----------    -----------    -----------    -----------

Operating expenses:
Salaries and wages                               358,606        269,799        991,435        713,770      2,859,272
Cost of products sold,buying and occupancy       122,407         24,094        300,252         50,495        718,446
Rental expense                                   178,581         79,862        463,798        199,420      1,135,589
Advertising and promotion                         36,383         26,441         73,862         75,937        376,034
Non-cash financial advisory fees                 131,250           --          350,000           --          350,000
General and administrative                       490,938        383,523      1,356,342        868,473      3,577,615
Depreciation                                      20,900          3,000         61,700         14,362        151,288
Waived salaries                                     --             --             --           30,000        350,000
                                             -----------    -----------    -----------    -----------    -----------

              Total                            1,339,065        786,719      3,597,389      1,952,457      9,518,244
                                             -----------    -----------    -----------    -----------    -----------

Net loss from operations                        (566,445)      (492,382)    (1,627,885)    (1,314,751)    (5,533,430)
                                             -----------    -----------    -----------    -----------    -----------

Other income (expense):
Interest Income                                   66,578         30,687         82,607        129,757        232,298
Interest expense                                    --             --             --         (313,696)      (421,696)
                                             -----------    -----------    -----------    -----------    -----------

              Total                               66,578         30,687         82,607       (183,939)      (189,398)
                                             -----------    -----------    -----------    -----------    -----------

Net loss                                     ($  499,867)   ($  461,695)   ($1,545,278)   ($1,498,690)   ($5,722,828)
                                             ===========    ===========    ===========    ===========    ===========

Weighted average number of
   shares outstanding during the period        1,997,411      1,750,000      1,859,506      1,507,500
                                             ===========    ===========    ===========    ===========

Net loss per common share and equivalents    $     (0.25)   $     (0.26)   $     (0.83)   $     (0.99)
                                             ===========    ===========    ===========    ===========
</TABLE>


                 See accompanying notes to financial statements.

                                     Page 4
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         (A Development Stage Company)
                            STATEMENTS OF CASH FLOWS
                                  (UNAUDITED)
<TABLE>
<CAPTION>
                                                                    Nine months ended   Nine months ended  December 18, 1992
                                                                       September 30,      September 30,      (Inception) to
                                                                           1996               1995         September 30, 1996
                                                                        -----------        -----------        -----------
<S>                                                                     <C>                <C>                <C>         
Cash flows from operating activities:                                                                      
     Net loss                                                           ($1,545,278)       ($1,468,690)       ($5,722,828)
                                                                        -----------        -----------        -----------
     Adjustments to reconcile net loss to net cash used                                                    
        by operating activities:                                                                           
        Depreciation and amortization                                        61,700             14,362            137,751
        Salaries waived by officers                                            --               30,000            350,000
        Warrant financing costs                                                --              306,500            412,500
        Options granted as compensation                                     525,000               --              631,830
        Common stock issued to former franchisee and                                                       
        consultant                                                             --                 --               66,915
        (Increase) decrease in:                                                                            
             Accounts receivable                                              9,054              9,641               --
             Prepaid expenses                                              (183,774)          (181,130)          (293,462)
             Inventory                                                      (75,769)          (136,438)          (293,478)
             Other assets                                                   (82,023)           146,873           (246,836)
        Increase (decrease) in:                                                                            
              Accounts payable and accrued expenses                        (238,771)           135,701            399,629
              Deferred revenues and rent                                    (41,368)            (4,134)           234,553
              Accrued officer expenses                                         --              (67,040)              --
                                                                        -----------        -----------        -----------
                    Total adjustments                                       (25,951)           254,335          1,399,402
                                                                        -----------        -----------        -----------
                                                                                                           
Net cash used in operating activities                                    (1,571,229)        (1,214,355)        (4,323,426)
                                                                        -----------        -----------        -----------
Cash flows from investing activities:                                                                      
     Purchase of certificate of deposit                                        --                 --           (1,000,000)
     Maturity of certificate of deposit                                   1,000,000               --            1,000,000
     Purchased lease                                                           --                 --             (120,000)
     Purchase of property and equipment                                    (259,490)          (446,188)        (1,066,577)
                                                                        -----------        -----------        -----------
Net cash used in investing activities                                       740,510           (446,188)        (1,186,577)
                                                                        -----------        -----------        -----------
                                                                                                           
Cash flows from financing activities:                                                                      
     Net proceeds from the issuance of common stock                         848,447          5,127,732          6,749,468
     Proceeds from issuance of bridge notes and short-term debt                --                 --              605,000
     Payment of bridge notes and short-term debt                               --             (605,000)          (605,000)
     Payment of officer loan payable                                           --              (15,000)              --
                                                                        -----------        -----------        -----------
                                                                                                           
Net cash provided by financing activities                                   848,447          4,507,732          6,749,468
                                                                        -----------        -----------        -----------
                                                                                                           
Net increase (decrease) in cash and cash equivalents                         17,728          2,847,189          1,239,465
Cash and cash equivalents, beginning of period                            1,221,737             81,044               --
                                                                        -----------        -----------        -----------
                                                                                                           
Cash and cash equivalents, end of period                                $ 1,239,465        $ 2,928,233        $ 1,239,465
                                                                        ===========        ===========        ===========
                                                                                                           
Supplemental  disclosures of cash flow information:                                                        
     Cash paid during the period for:                                                                      
           Interest                                                              $-        $    13,696        $    20,892
                                                                        ===========        ===========        ===========
           Income taxes                                                 $     1,500        $     1,375        $    12,686
                                                                        ===========        ===========        ===========
</TABLE>


                 See accompanying notes to financial statements.

                                     Page 5
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS

Description of Business

The Great  American  Backrub  Store,  Inc. (the  "Company"),  formerly  American
Pleasure,  Inc., is an  owner/operator  of retail  stores which provide  seated,
fully  clothed  back  rubs  and  sell  back  related   products.   The  Company,
incorporated on December 28, 1992, began  operations in August,  1993 and opened
its first store for business in October,  1993.  As of September  30, 1996,  the
Company has ten locations,  nine in New York City and one in White Plains, NY at
the "Westchester" mall.

Management  believes  that  the  Company's  planned  principal  operations,  the
establishment  of  Company-owned  stores and  franchised  stores  throughout the
country,  have not yet  commenced.  The  initial  nine  stores have been used to
continue to develop and modify the Company's  retail concept.  Accordingly,  the
accompanying  financial  statements  have been presented as a development  stage
company, in accordance with Statement of Financial  Accounting  Standards (SFAS)
No. 7.

Note 1 -  Initial Public Offering

In an initial  public  offering  completed  on March 7, 1995,  the Company  sold
1,250,000  shares of common  stock for  approximately  $6,250,000  which,  after
commissions  and fees,  provided the Company with net proceeds of  approximately
$5,127,732.

Note 2 - Condensed Financial Statements

The  condensed  balance  sheet  as of  September  30,  1996  and  the  condensed
statements  of  operations  and cash  flows  for the nine  month  periods  ended
September 30, 1996 and 1995,  and the period  December 18, 1992  (inception)  to
September  30,  1996 have been  prepared by the Company  without  audit.  In the
opinion of management,  all  adjustments  (which  include only normal  recurring
adjustments)  necessary to present  fairly the  financial  position,  results of
operations,  and changes in cash flows at September 30, 1996 and for all periods
presented have been made.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have been condensed or omitted.  These condensed financial  statements should be
read in  conjunction  with the  financial  statements  and notes  thereto of the
Company as of December 31, 1995.

The results of operations for the nine month periods  ending  September 30, 1996
and 1995 are not  necessarily  indicative of the operating  results for the full
year.

Cash and Cash Equivalents

Cash and cash  equivalents  represent all amounts held in banks and money market
accounts and short term  investments  such as United States  Treasury Bills with
original maturities of three months or less.


                                     Page 6
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS


Note 3 - Earnings per Share

Net loss per common share for the nine month period ended  September 30, 1996 is
computed by dividing net loss by the weighted average common shares  outstanding
during the period.  The assumed  exercise of common  share  equivalents  was not
utilized since the effect was anti-dilutive.

Net loss per common share for the nine month period ended  September 30, 1995 is
computed by dividing net loss by the weighted  average  number of common  shares
and common share equivalents  outstanding,  adjusted for the effects of applying
Securities and Exchange  Commission Staff Accounting  Bulletin No. 83, using the
treasury stock method.


Note 4 - Stock Options

At the Company's 1994 annual meeting of shareholders  held on July 18, 1994, the
Company's  shareholders  approved the Employee Plan. The purpose of the Employee
Plan is to promote  the success of the  Company by  providing  a method  whereby
eligible employees of the Company and its subsidiaries,  as defined therein, may
be awarded  additional  remuneration for services  rendered,  thereby increasing
their  personal  interest in the Company.  The Employee Plan is also intended to
aid in attracting persons of suitable ability to become employees of the Company
and its  subsidiaries.  The plan  covers an  aggregate  of 75,000  shares of the
Company's  Common  Stock.  As of September 30, 1996,  options to purchase  8,500
shares of Common Stock were outstanding under the plan.

In December  1994,  the Company  granted  ten-year  options to purchase  120,000
shares of Common Stock to each of Messrs.  Zanker,  Murray, and Steven Thompson,
then the Company's  Chief Financial  Officer.  Such options are exercisable at a
price of $3.75 per share. One-third of such options became exercisable in March,
1995,  one-third  became  exercisable  in  December  1995 and  one-third  become
exercisable  in  December  1996.  In July 1995,  the Company  granted  five-year
options to purchase 100,000 shares of Common Stock to each of Messrs. Zanker and
Murray,  each  exercisable at a price of $1.875 per share. All such options have
been  exercised.  In July 1995, the Company  granted  options to purchase 10,000
shares of Common Stock to Mr. Dee.  Such options are  exercisable  at a price of
$2.5625 per share.  Options to purchase 5,000 shares vest and become exercisable
in July 1996 and options to purchase an additional  5,000 shares vest and become
exercisable  in July 1997.  All such options expire on the day before the 5-year
anniversary of vesting.  In March 1995, the Company granted  ten-year options to
purchase  100,000  shares of Common Stock to a consultant  to the Company.  Such
options  are  exercisable  at a price of $5.00 per share.  All such  options are
currently  exercisable.  In July 1995, the Company granted  five-year options to
purchase  65,000  shares of Common Stock to  consultants  to the  Company.  Such
options  are  exercisable  at a price of $4.00 per share.  All such  options are
currently exercisable. In August 1995, the Company granted three-year options to
purchase 100,000 shares of Common Stock to a consultant to the Company, of which
options to purchase  76,500 shares have been exercised to date. Such options are
exercisable  at a price of $2.375  per share.  All such  options  are  currently
exercisable. In February, 1996, the Company granted warrants to purchase 300,000
shares of Common  Stock to a financial  advisor and  consultant  to the Company,
100,000 of which are  exercisable  at a price of $1.00 per  share,  all of which
have been  exercised,  and 200,000 of which are  exercisable at a price of $2.50
per share,  of which 100,000 have been  exercised.


                                     Page 7
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                     NOTES TO UNAUDITED FINANCIAL STATEMENTS

Note 5 - Leases

The Company leases retail stores and office equipment.  All of the retail stores
are leased under noncancelable  agreements which expire at various dates through
the year 2005. The agreements,  which have been classified as operating  leases,
require the Company to pay insurance, taxes and other maintenance costs.

Rent expense  amounted to $463,798 and $199,420 for the nine month periods ended
September  30, 1996 and 1995,  respectively.  Rent  expense  from  December  18,
1992(inception) to September 30, 1996 was $1,135,589.

Note 6 - Financial advisory and consulting agreement

On  February  7,  1996,  the  Company  entered  into a  financial  advisory  and
consulting  agreement  with an  investment  banking firm to, among other things,
advise the Company on the possible sale of additional securities,  as well as to
introduce  and assist in the  evaluation  of  potential  merger  and  partnering
opportunities.

The agreement is for a period of one year  commencing as of February 1, 1996 and
includes (i) a $100,000  retainer paid on the execution of the  agreement,  (ii)
warrants to purchase 100,000 shares of the Company's common stock at an exercise
price  of $1.00  per  share  excercisable  from  the  date of  agreement  to and
including  January 31, 1997(all of which have been exercised) and  (iii)warrants
to purchase 200,000 shares of the Company's common stock at an exercise price of
$2.50 per share  exercisable  from the date of the  agreement  to and  including
January 31, 1998(100,000 of which have been excercised).

Such warrants have resulted in a non-cash  charge of $350,000 for the nine month
period ended September 30, 1996.


                                     Page 8
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)

                                    SIGNATURE

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned, thereunto duly authorized.

                                     THE GREAT AMERICAN BACKRUB STORE, INC.
                                                   Registrant

Date:    January 28, 1997

                                     /s/Keith R. Dee
                                     ----------------------------------------
                                     Keith R. Dee, Chief Financial Officer
                                     (duly authorized officer and principal
                                     financial officer and principal accounting
                                     officer) and Secretary


                                     Page 9

<TABLE>
<CAPTION>
                                                                                                 Nine months'         Three months'
                                                 Nine Months Ended    Three Months ended       weighting factor     weighting factor
                                                   September 30,        September 30,            (in months)           (in months)
                                                 1996       1995       1996       1995          1996       1995       1996      1995
                                                 ----       ----       ----       ----          ----       ----       ----      ----
<S>                                           <C>        <C>        <C>        <C>             <C>          <C>     <C>          <C>
Issuance of common stock, June 1993             375,000    375,000    375,000    375,000          9          6          3         3

Sale of common stock, October 1993              125,000    125,000    125,000    125,000          9          6          3         3

Sale of common stock, March 1995
  1,250,000 shares                            1,250,000    972,278  1,250,000  1,250,000          9          7          3         3

Shares issued upon exercise of
  options and warrants                          109,506       --      247,411       --         see below             see below

SAB 83 shares - see below                          --       35,222       --         --            9          2          0         0
                                              ---------  ---------  ---------  ---------

Common stock and equivalents                  1,859,506  1,507,500  1,997,411  1,750,000
                                              =========  =========  =========  =========
</TABLE>

Computation of weighted average number of shares issued
upon exercise of options and warrants:

                        Nine months'       Three months'
                       weighting factor   weighting factor
          Shares          (in days)          (in days)
Date      Issued            1996               1996
- ----      ------            ----               ----
5/1/96     12,500          6,944              12,500
6/1/96    200,000         88,889             200,000
6/3/96     12,500          5,417              12,500
6/7/96      4,000          1,674               4,000
6/18/96     4,000          1,511               4,000
6/18/96     6,000          2,267               6,000
7/8/96      2,500            759               2,278
7/9/96      2,000            600               1,800
8/22/96     7,500          1,444               4,333
9/18/96   200,000          8,889              26,667
                         -------             -------
         Total           109,506             247,411
                         =======             =======

SAB 83 Calculation (treasury stock method)
June, 1995

<TABLE>
<CAPTION>
                                                                                             Incremental
                                                Options/Warrants Price/Share    Proceeds        Shares

<S>                                                  <C>            <C>        <C>              <C>
 Options issued in December, 1994                    360,000        $3.75      1,350,000
                                                                               ---------
 IPO price                                                                          5.00
 Shares assumed repurchased                                                       270,000        90,000
                                                                              
 Warrants issued in December, 1994                   137,500        $2.50         343,750
 IPO  price                                                                          5.00
 Shares assumed repurchased                                                        68,750        68,750
                                                                                                -------
                                                                              
 Total SAB 83 shares considered outstanding                                                     158,750
                                                                                                =======
</TABLE>


                                     Page 10

<TABLE> <S> <C>

<ARTICLE>                     5
<LEGEND>
This  schedule  contains  summary  financial   information  extracted  from  the
Company's Form 10-QSB/A for the three month period ended  September 30, 1996 and
is qualified in its entirety by reference to such financial statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   3-MOS
<FISCAL-YEAR-END>                              DEC-31-1995
<PERIOD-START>                                 JUL-01-1996
<PERIOD-END>                                   SEP-30-1996
<CASH>                                           1,239,465
<SECURITIES>                                             0
<RECEIVABLES>                                            0
<ALLOWANCES>                                             0
<INVENTORY>                                        293,478
<CURRENT-ASSETS>                                 1,826,405
<PP&E>                                           1,186,577
<DEPRECIATION>                                     122,896
<TOTAL-ASSETS>                                   3,136,922
<CURRENT-LIABILITIES>                              449,074
<BONDS>                                                  0
                                    0
                                              0
<COMMON>                                             2,219
<OTHER-SE>                                       8,223,349
<TOTAL-LIABILITY-AND-EQUITY>                     3,136,922
<SALES>                                            772,620
<TOTAL-REVENUES>                                   772,620
<CGS>                                              122,407
<TOTAL-COSTS>                                    1,216,658
<OTHER-EXPENSES>                                         0
<LOSS-PROVISION>                                         0
<INTEREST-EXPENSE>                                       0
<INCOME-PRETAX>                                   (499,867)
<INCOME-TAX>                                             0
<INCOME-CONTINUING>                               (499,867)
<DISCONTINUED>                                           0
<EXTRAORDINARY>                                          0
<CHANGES>                                                0
<NET-INCOME>                                      (499,867)
<EPS-PRIMARY>                                         0.25
<EPS-DILUTED>                                         0.25
        

</TABLE>


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