GREAT AMERICAN BACKRUB STORE INC
10KSB, 1997-03-27
PERSONAL SERVICES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549
                             -----------------------

                                   FORM 10-KSB

(Mark One)
/X/      ANNUAL REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE ACT
         OF 1934 (Fee Required)

         For the fiscal year ended December 31, 1996.

/ /      TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES  EXCHANGE
         ACT OF 1934 (No Fee Required)

For the transition period from __________ to _________

                         Commission File Number: 0-25334

                     THE GREAT AMERICAN BACKRUB STORE, INC.
- --------------------------------------------------------------------------------
                 (Name of small business issuer in its charter)

                           NEW YORK                       13-3729043
- --------------------------------------------------------------------------------
      (State or other jurisdiction of                (I.R.S. Employer
      incorporation or organization)                 Identification No.)

425 MADISON AVENUE SUITE 605 NEW YORK, NEW YORK             10017
- --------------------------------------------------------------------------------
     (Address of principal executive offices)            (Zip Code)

Issuer's telephone number (212) 750-7046

Securities registered under Section 12(b) of the Act:

                                                   Name of each exchange
          Title of each class                       on which registered
          -------------------                       -------------------

       Common Stock, $.001 par value               Nasdaq SmallCap Market
       -----------------------------               ----------------------


Check  whether the issuer (1) filed all reports  required to be filed by Section
13 or 15(d) of the  Exchange  Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports),  and (2) has been
subject to the filing requirements for the past 90 days. Yes /X/. No / /.

Check if disclosure  of delinquent  filers in response to Item 405 of Regulation
S-B is not contained in this form, and no disclosure  will be contained,  to the
best of registrant's  knowledge,  in definitive proxy or information  statements
incorporated  by reference  in Part III of this Form 10-KSB or any  amendment to
this Form 10-KSB. / /

State issuer's revenues for its most recent fiscal year:  $3,045,937

State the  aggregate  market  value of the voting  stock held by  non-affiliates
computed by reference  to the price at which the stock was sold,  or the average
bid and asked prices of such stock,  as of February 12, 1997. (See definition of
affiliate in Rule 12b-2 of the Exchange Act) $11,368,432

NOTE:  If  determining  whether  a  person  is  an  affiliate  with  involve  an
unreasonable  effort and expense,  the issuer may calculate the aggregate market
value of the  common  equity  held by  non-affiliates  on a basis of  reasonable
assumptions, if the assumptions are stated.

The number of shares of Common  Stock of the issuer  outstanding  as of February
28, 1997 is 2,416,841.

Transition Small Business Disclosure Format (check one):  Yes / /    No  /X/


<PAGE>
                                     PART I

                  ITEM 1.  DESCRIPTION OF BUSINESS

OVERVIEW

         The Company is a development stage company engaged in the creation of a
national  chain of stores  under the name "The Great  American  BackRub  Store,"
which offer  reasonably-priced  back rubs to customers while they are seated and
fully  clothed in a clean,  open,  non-threatening  environment.  The  Company's
stores  will also  offer  back rub  services  off-site,  to  corporate  offices,
convention  centers and tourist  attractions.  The  Company  currently  owns and
operates 11 retail stores in New York City, one in The Westchester mall in White
Plains,  New York,  and one at the  Woodfield  Mall in the Chicago  metropolitan
area. In addition,  the Company recently  entered into franchise  agreements for
two locations,  one at the Roosevelt Field Mall on Long Island, New York and the
other at the Cherry Creek Mall in Denver,  Colorado, and granted an option for a
third franchise in the Los Angeles, California metropolitan area.

         The  Company's  growth  strategy  is to  be  implemented  primarily  by
Terrance Murray, the Company's Chief Executive Officer, who previously served as
the executive vice president, operations of Supercuts, Inc. Supercuts, Inc. is a
hair care chain with in excess of 1,000  company-owned  and franchised stores in
43 states and Puerto Rico. The Company  believes that the  substantial  national
retail and franchise experience of Mr. Murray are an asset to the Company.

INDUSTRY BACKGROUND

         With  the  increasing   awareness  that  health  is  a  key  factor  in
determining  worker  productivity,  a number of businesses  have emerged to help
promote physical and mental well-being.  This health consciousness  movement has
led to the rapid  expansion  of  businesses  such as health  clubs,  spas,  diet
centers/alternative  education schools,  health and fitness magazines and health
equipment manufacturers.

         Back pain and stress have become  increasingly  serious health concerns
in modern society.  The effects of poor posture,  long hours at desks/keyboards,
and increased  stress and work related  pressures have all resulted in a society
that suffers  from chronic  backaches  and muscular  tension.  The July 14, 1994
issue of THE NEW ENGLAND JOURNAL OF MEDICINE reported that backaches rank second
only to respiratory infections as the leading cause of work absences and are the
number one basis for  worker's  compensation  claims and that over 80 percent of
the American adult population suffers from back pain on an occasional basis.

         In recent years,  preventive health care has taken on new meaning, both
for the consumer and many employers. The December 25, 1994 issue of THE NEW YORK
TIMES  reported that a small but growing  number of  corporations  are including
massage in their employee health programs.

         Although the number is increasing, only a small percentage of Americans
utilize massage on a regular basis.  Management believes that this is so because
of the  consumer's  perception  that the typical  back rub is high  priced,  not
convenient  to schedule or travel to, and requires the customer to be undressed.
The Company  believes that The Great American  BackRub Store is sensitive to and
addresses all of these concerns.  The pricing structure ($8.95,  $16.95, $28.95,
$38.95 and $49.95,  respectively  for 5, 10, 20, 30, and 45 minute back rubs) is
perceived by customers to be very  reasonable.  Stores are located in convenient
locations and no appointments  are required.  The customer remains fully clothed
during the entire back rub sequence  and,  because of the openness of the entire
location, is confident of the "safeness" of the experience.

         Results  from the  Company's  computerized  point-of-sale  (POS) system
indicate  that repeat  customers  account for an average of 60% of the Company's
daily customers.  A majority (60%) of the customers are women,  with the typical
customer being between the ages of 25 and 50.

                                       -2-
<PAGE>

CONCEPT

         By design, The Great American BackRub Store is a specialty  interactive
retailer  offering a wide range of massage  and stress  reduction  products.  In
addition to experiencing the hands-on interaction of the back rub, customers are
able to view the entire process from both the street and inside the store.  Once
inside, customers are encouraged to sample and test the products on display. The
Company therefore believes that the combination of the boutique retailer concept
with back rub services makes The Great American  BackRub Store a unique shopping
experience.

         The  Company's  concept  is to provide a clean,  open,  non-threatening
environment  where  people  can enjoy the  benefits  of a back rub as a daily or
weekly  stress  relaxation  technique  without  having to  undress  and  without
incurring  the time and  expense  of a  conventional  massage.  Integral  to the
Company's  strategy is the sale of massage and stress reduction products in each
of its stores,  including  oils,  bath salts,  back supports and  electronic and
mechanical stress reduction devices.

         The focus of the  Company's  service  business is a 5, 10, 20, 30 or 45
minute back rub that consists of an 18-step massage  sequence of the back, neck,
shoulders, arms and hands conducted on the Company's specially designed back rub
chair.  These areas  represent  eighty percent of the areas  normally  worked on
during a full body massage, without the space-consuming tables or necessity that
the customer undress. In the 20, 30 and 45 minute sequences,  additional time is
spent on  particular  areas where either the customer or the  therapist  detects
stress or tension.  The  percentage  of customers  purchasing  the 20, 30 and 45
minute  sequences  has  increased  to almost 50% of services.  In addition,  the
Company  offers  scalp  massages  and has  designed  a foot rub  sequence  which
involves the customer wearing a disposable sock during a reflexology treatment.

STORE DESIGN, OPERATIONS AND CONTROLS

         The  typical  Great  American   BackRub  Store  location   consists  of
approximately  600 to 1,200  square  feet,  including  300 to 600 square feet of
retail space. Customers are seated on a specially-designed  chair which provides
cushioned  support  for the  chest,  arms and head.  The  Company's  stores  are
designed to permit people both inside and outside the store to view the back rub
process and at the same time maintain the privacy of the back rub customer.

         Each of the Company's  stores will typically be staffed with a manager,
an  assistant  manager,  and  between  eight and  twelve  part-time  therapists,
depending upon the size of the store.

         The Company's stores, as well as intended  franchisee-operated  stores,
will be located in leased  facilities  with high pedestrian  traffic,  including
metropolitan  areas,  shopping malls,  popular tourist attractions and specialty
locations  such  as  airports,  casinos  and  convention  centers.  Stores  will
generally be open seven days a week from early morning to late evening.

         The back rub services  are  provided by licensed or  certified  massage
therapists  who, as  employees,  earn  between  $10.00 and $16.00 per hour.  All
therapists are required to wear the Company's  standard uniform:  Company shirt,
white pants and white athletic shoes. See "Employees; Employee Training."

         Management has installed  certain  store-level  internal controls which
minimize  incidents of employee  theft and  maximize the flow of pertinent  data
from the store to the Company's accounting department.  When a customer enters a
store, the receptionist greets the customer,  answers any questions the customer
may have, and then prepares a pre-numbered "ticket" on which the customer's name
and requested  service(s) are printed.  The next available  therapist then takes
the ticket from the  receptionist,  leads the  customer to the back rub area and
performs one of three back rub  sequences.  At the end of the back rub sequence,
the therapist verifies the ticket,  escorts the customer to the receptionist and
returns  the  ticket.  The  receptionist  collects  the payment due and issues a
receipt to the customer. At no time does the therapist collect any payments from
the customer.  At the end of the day, all pre-numbered tickets must be accounted
for, and cash  deposits  must balance with reports  generated by the store's POS
system.

                                       -3-

<PAGE>

         The POS system  currently being used by management is that used in over
800 Supercuts stores. In addition to normal cash register functions,  the system
generates  a  sophisticated  array of reports  and cross  checks  which  provide
management  with immediate  access to sales data,  labor  scheduling,  inventory
changes,   cash  shortages  and  employee   productivity.   The  information  is
automatically  downloaded every night to the Company's office in New York and is
available for management's review and use the following day.

INTENDED EXPANSION

         Although no assurance can be given, the Company plans to open a minimum
of 40  Company-owned  and/or  franchised  stores  during  the  next  two  years.
Management  believes an important  element of  "marketing"  is the  selection of
prime  locations with heavy traffic  patterns.  During the initial  expansion of
both Company and  franchised  stores,  sites will be  generally  limited to high
traffic locations such as malls, popular tourist attractions, and busy specialty
locations (e.g. airports, casinos and convention centers).

         Management   estimates  that  its  current   average  cost  to  open  a
Company-owned store location is approximately  $100,000,  including  pre-opening
costs,  leasehold  improvements,  fixtures,  equipment and store inventory.  The
Company,  in  its  franchise  offering  circular,  estimates  that  the  initial
investment  required by a franchisee,  including the initial  franchise  fee, is
approximately  $70,000  to  $135,000,  depending  upon a  number  of  variables,
including  leasehold  related  costs  and  improvements,  inventory,  equipment,
training fees and staffing.

         The Company  supplements its retail  operations with corporate or other
off-site service and intends to actively  increase this portion of its business.
This service  involves  having one or more therapists  taking  portable  massage
chairs to a place of business,  convention center or tourist  attraction.  Since
the  only  operating   costs   associated   with  this  service  are  labor  and
transportation,  the profit margins on such corporate and other offsite work are
significant.

         To encourage  repeat  business,  the Company has  developed a "Frequent
Rub"  program  which  rewards  repeat  customers  with a free back rub after the
purchase of nine back rubs. The Company also actively  promotes the sale of gift
certificates by giving a similar discount on the purchase of nine  certificates.
As  an  extension  of  the  gift  certificate  program,  the  Company  tested  a
Valentine's  Day card  which  included  a gift  certificate.  As a result of the
success of this program, the Company has expanded such program to include a line
of gift and holiday certificates.

         The Company may also seek to acquire,  where feasible,  companies whose
business is compatible with that of the Company.  The Company does not currently
have any agreements,  commitments or  arrangements  with respect to any proposed
acquisitions,  and no assurance  can be given that any  acquisition  opportunity
will  be  consummated  in the  future.  The  Company  is  also  considering  the
development or  acquisition of a mail order catalog to sell products  related to
its retail operations under The Great American BackRub name.

FRANCHISE DEVELOPMENT

         The Company  anticipates  that a  significant  portion of the Company's
growth will be through  franchising.  Management  has  developed  a  franchising
program which is based largely on management's  prior experience with Supercuts,
Inc. The  franchise  plan calls for the sale of  individual  unit  franchises as
opposed to territorial  sales, to control the respective  sites and to limit the
impact  of  a  franchisee  whose  operating  standards  are  not  acceptable  to
management. Although sold as individual units, the intention is to sell multiple
units within a market area to one  franchisee  in order to achieve  economies of
scale.

         Under the  terms of the  Company's  current  franchise  agreement,  the
franchise fee generally is $12,500 per unit. In all cases, the royalty fee is 6%
of gross  revenues  (both  services and products) and 3% of gross revenues (both
services and products) which must be paid to a cooperative advertising fund. The
initial  term of the  franchise  agreement  is five years,  with  options  (upon
payment of a fee) to extend the term for an additional five years. The franchise
agreement  places  strict  limitations  on the  operations  of the  business and
requires the  franchisee to conform to all operations  standards  established by
the Company.  The  franchise  agreement  also requires that all employees of the
franchisee attend and complete a training course conducted or approved by the

                                       -4-

<PAGE>
Company. In the event the Company conducts the training class, the franchisee is
required to pay the Company a fee for each employee trained.

         The Company's first  franchised store (the "Las Vegas Store") opened in
July 1994 in Las Vegas,  Nevada. The Company entered into a franchise  agreement
(the "Franchise  Agreement") with its Las Vegas franchisee (the "Franchisee") on
June 1, 1994.  Pursuant to the  Franchise  Agreement,  the  Franchisee  paid the
Company an initial,  non-recurring,  non-refundable franchise fee of $10,000. In
addition,  the Franchisee  paid the Company a monthly royalty fee equal to 8% of
the  Franchisee's  gross  monthly  revenues  (as  such  term is  defined  in the
Franchise Agreement). The Franchisee also paid to the Company an advertising and
sales  promotion  fee which is equal to the  greater  of 3% of the  Franchisee's
gross  monthly  revenues  or  $1,000.  On May  30,  1995,  the  Company  and the
Franchisee  entered  into a  franchise  termination  agreement  whereby  (i) the
Franchise  Agreement  and related  sublease  were  terminated,  (ii) the Company
purchased  certain  assets  from the  Franchisee  and (iii) the  Company and the
Franchisee  provided for the mutual  release of any  obligations  of each to the
other whether arising out of the Franchise Agreement, the sublease or otherwise.
The purchase price for the assets  conveyed by the Franchisee to the Company was
$25,000 and 18,185  shares of Common  Stock.  Simultaneously  with the Franchise
Termination Agreement, the Company closed the Las Vegas Store.

         The Company  entered into two option  agreements  (the "Bay Area Option
Agreements")  with  Bay Area  Backs I, a  California  limited  partnership  (the
"Optionee"),  on June 20, 1994 and June 21, 1994, respectively,  for the opening
of two  franchised  stores in the San Francisco  area.  Pursuant to the Bay Area
Option  Agreements,  the  Optionee  paid to the  Company  $5,000 for each of two
options (the "Bay Area  Options") to require the Company to enter into franchise
agreements  with the  Optionee.  On May 30,  1995,  the Company and the Optionee
entered  into an option  termination  agreement  whereby (i) the Bay Area Option
Agreements were terminated,  (ii) the Company  purchased certain assets from the
Optionee and (iii) the Company and the Optionee  provided for the mutual release
of any  obligations  of each to the other  whether  arising  out of the Bay Area
Option  Agreements or otherwise.  The purchase price for the assets  conveyed by
the  Optionee  to the Company and the  termination  of the Bay Area  Options was
$27,300.

         Upon  termination  of the franchise and the options  referred to above,
the Company  suspended  its  franchise  program and  focused on  developing  its
Company-owned  stores.  Starting in  September  1996,  the  Company  resumed the
marketing of its franchise  program.  In November 1996, the Company entered into
two  franchise  agreements,  one for a location at  Roosevelt  Field Mall,  Long
Island,  New York, and the second for the Cherry Creek Mall,  Denver,  Colorado.
Certain executive  officers and directors of the Company have an interest in the
Roosevelt  Mall  franchisee.  See Item 12  (Certain  Relationships  and  Related
Transactions). In addition, in November 1996, the Company entered into an option
agreement (the "Franchise Option Agreement") for a franchise location in the Los
Angeles,  California  metropolitan  area.  Under  the  terms  of both  franchise
agreements,   the   franchisee   has  paid  the   Company  a  $12,500   initial,
non-recurring,  non-refundable,  franchise  fee and has  agreed to pay a monthly
royalty equal to 6% of the franchise's  gross monthly  revenues (as such term is
defined in the franchise  agreements).  Under the terms of the Franchise  Option
Agreement,  the optionee has paid to the Company a non- refundable fee of $5,000
(to be applied to the $12,500  franchise  fee in the event the optionee  signs a
franchise  agreement  within  120  days  of the  date  of the  Franchise  Option
Agreement)  and the Company has given the optionee an exclusive  right to open a
Great  American  BackRub  franchise  within Los  Angeles  and  Orange  Counties,
California  for a period of 120 days.  In the event that the optionee  locates a
site  within  said  counties  that is  acceptable  to both the  Company  and the
optionee,  the Company and the franchisee will enter into a franchise  agreement
with terms identical to those described above.

COMPETITION

         Management  does  not  know of any  other  multi-unit  retailer  in the
business  in which the  Company  operates.  Competition  currently  consists  of
numerous independent massage therapists, spas, salons and health clubs providing
full body massage,  and a limited number of massage therapists  providing seated
massage  in  non-retail   "off-site"   environments.   As  competition   may  be
anticipated,  however,  due to the  relatively  low cost of entry and absence of
substantial  barriers  into such  business,  no assurance  can be given that the
Company will successfully  compete with any such  competitors,  some of whom may
have substantially greater financial and other resources than the Company.

                                       -5-

<PAGE>

REGULATION

         The sales of  franchises  in the  United  States is  subject to certain
requirements  established by the FTC. These requirements generally relate to the
disclosure of information  regarding the  franchisor and the rights,  duties and
obligations of the prospective  franchisee.  These  disclosures and explanations
are set forth in a document called a Uniform Franchise  Offering Circular (which
is commonly  referred to as a "UFOC").  Effective  in 1995,  the FTC revised the
disclosure  requirements  for a UFOC to  require,  among  other  things,  "plain
English  language"  disclosures.  The Company  believes it is in compliance with
these changes.

         In addition to the requirements of the FTC, certain states require that
franchisors register in the state and submit a modified UFOC for approval before
offering  franchises  in such  state.  These  state  UFOCs must  comply with the
applicable  state laws, which vary from state to state. The Company is currently
registered in New York, California and Illinois.

         Certain states in which the Company  intends to operate,  including the
States of  Illinois  and New York,  in which the Company  currently  operates 13
Company-owned stores,  require the licensing of massage therapists.  The Company
and its massage  therapist  employees  will also be subject to various state and
local laws and ordinances.

         The Company  believes that it is in compliance with all applicable laws
and regulations and has all required licenses to conduct its business.  However,
no assurances  can be given that current laws or  regulations  applicable to the
Company's  business  will not change.  Any such new laws or  regulations  or the
Company's  expansion  into new  geographic  areas  could  subject the Company to
substantial  costs in order to comply with such  applicable laws or regulations.
Any  failure  by the  Company  to  comply  with  any  new or  existing  laws  or
regulations could subject the Company to substantial penalties.

EMPLOYEES; EMPLOYEE TRAINING

         As of December 31, 1996, the Company had 132  employees,  consisting of
three full-time members of management,  two full-time administrative  employees,
10 full-time  managers,  and 60 full-time and 57 part-time  in-store  employees.
Other than  members of  management  and the stores'  managers  who are  salaried
employees, all full and part-time personnel are hourly employees.

         The Company requires each new therapist to participate in the Company's
three to five day  training  program as a condition to  employment.  The program
includes  extensive  training  relating  to the  Company's  5, 10, 20, 30 and 45
minute massage sequences,  product knowledge and customer service.  All back rub
services are  provided by  therapists  who are either  licensed (in states where
such licensing is required) or have completed  training at a school certified by
a recognized trade association.

         It is estimated by the American  Massage  Therapists  Association  that
there are over 120,000 licensed/certified massage therapists in the country. The
Company's  experience has shown that most therapists are  under-employed and are
seeking  part-time  employment to supplement their existing  private  clientele.
This need for part-time employment allows the Company to use flexible scheduling
and minimizes payroll and benefit costs associated with full-time employment.

         Currently,  the  Company  requires  all of its  employee/therapists  to
obtain  professional  liability  insurance in the minimum  amount of  $1,000,000
through one of two professional massage organizations. In some cases the Company
is permitted under the applicable  policy to be named as an additional  insured.
In addition,  the Company has obtained a  professional  liability  policy for an
additional $1,000,000 covering all of its employees.

         All of the Company's employees are non-union. The Company considers its
relationship with its employees to be satisfactory.

                                       -6-

<PAGE>

TRADEMARK PROTECTION

         The mark THE GREAT  AMERICAN  BACKRUB is the subject of U.S.  Trademark
Registration No. 1,922,629, issued September 26, 1995. The registration includes
the  statement  that the Company does not claim  exclusive  rights to use of the
term  "BACKRUB"  alone,  apart  from  the  trademark  as  shown.  The  trademark
registration  will  remain in full force and effect for a term of ten years from
the date of issue.  However, a declaration of continued use must be filed in the
Trademark  Office no earlier  than the fifth  anniversary  and no later than the
sixth  anniversary of the  registration  in order to avoid  cancellation  of the
registration.   The  registration  gives  the  company  prima  facie  nationwide
exclusivity  to the mark THE GREAT  AMERICAN  BACKRUB as against any third party
adopting a confusingly similar mark after the date of issue.

RECENT AND PROPOSED FINANCING TRANSACTIONS

         On December 27, 1996, the Company  consummated a bridge  financing (the
net  proceeds  of which were  approximately  $175,000),  consisting  of five and
one-third  investment  units, each such unit comprising a promissory note in the
principal amount of $49,250 and 750,000 warrants (the "Bridge  Warrants").  Each
such note bears  interest  at the rate of 10% per annum and is payable  one year
from the date of issue or upon an earlier public  offering of equity  securities
of the Company.  Each Bridge Warrant entitles the holder thereof to purchase one
share of the  Company's  Series A  Convertible  Preferred  Stock (the  "Series A
Preferred  Stock")  for a price of  $5.00,  subject  to  adjustment  in  certain
circumstances,  at any time during the three-year period commencing on the first
anniversary of the date of issuance of the Bridge Warrants. Each share of Series
A  Preferred  Stock  pays  a  cumulative  dividend  of  $.35  per  annum,  has a
liquidation preference of $5.00 and is convertible on or after December 27, 1997
into the  greater  of (i) two  shares of Common  Stock of the  Company or (ii) a
number of shares of Common  Stock  equal to $8.00  divided by the average of the
closing  prices of the Common Stock for the ten trading days ending on the third
trading day preceding the date of conversion  (the "Closing  Price")  subject to
further adjustment under certain circumstances. In the bridge financing, William
Zanker, President of the Company, Terrance C. Murray, Chief Executive Officer of
the Company, and Keith R. Dee, Chief Financial Officer of the Company, purchased
an aggregate of one and one-third of the investment  units. On January 27, 1997,
Mr.  Zanker  and the  Company  entered  into an  agreement  whereby  Mr.  Zanker
rescinded  his  investment  in  the  Bridge  Financing,   consisting  of  .73387
investment  units,  and an equal  number of units  were sold by the  Company  to
another investor.

         On February 5, 1997, the Company filed with the Securities and Exchange
Commission  (the  "Commission")  a  registration  statement  on Form  SB-2  (the
"Registration  Statement") for the sale in an  underwritten  offering of 270,000
shares of Series B  Convertible  Preferred  Stock of the Company  (the "Series B
Preferred  Stock") at an anticipated  public offering price of $10.00 per share.
The terms of the  proposed  offering  and of the  Series B  Preferred  Stock are
currently  under  discussion  between the Company  and the  underwriter  but are
expected  to  provide  that each share of Series B  Preferred  Stock will have a
cumulative dividend of $.70 per annum and a liquidation preference of $10.00 and
will be convertible on and after the first  anniversary of the effective date of
the  Registration  Statement into the greater of (i) four shares of Common Stock
or (ii) a number  of  shares of Common  Stock  equal to  $16.00  divided  by the
Closing Price,  up to a maximum number of shares which has yet to be determined,
subject to further adjustment in certain circumstances.

         Under the terms of the Bridge Warrants,  upon the  effectiveness of the
Registration  Statement  described  above,  each Warrant shall be  automatically
converted  into one-half of a warrant (a "Series B Warrant")  each of which will
entitle  the  holder  thereof  to  purchase  one share of  Series B  Convertible
Preferred  Stock for an initial price of $8.00 per share,  subject to adjustment
in certain circumstances, at any time during the three-year period commencing on
the first anniversary of the effective date of such Registration Statement,  and
the holders of the Series B Warrants are entitled to have such  Warrants and the
Preferred Stock and Common Stock underlying such Warrants  registered for public
sale.  On February 7, 1997,  the Company filed a second  registration  statement
with the  Commission  with  respect  to the sale by the  holders  thereof of the
Series B Warrants  and the  Preferred  Stock and Common  Stock  underlying  such
Warrants.

                                       -7-

<PAGE>

ITEM 2.  DESCRIPTION OF PROPERTY

         The Company currently has 11 New York City Great American BackRub Store
locations,  one location in The Westchester  mall in White Plains,  New York and
one  location  in the  Woodfield  Mall in  Schaumberg,  Illinois  near  Chicago.
Together,  these stores employ a total of  approximately  127 full and part-time
employees. See Item 1 (Description of Business--Employees; Employee Training).

         The location and lease  expiration date of each of the Company's stores
are summarized below:

     LOCATION                                       LEASE EXPIRATION DATE
     --------                                       ---------------------

958 Third Avenue                                      August 31, 2003
New York, New York

323-5 Bleecker Street                                 May 31, 2005
New York, New York

527 Third Avenue                                      January 31, 2002
New York, New York

160 Spring Street                                     February 28, 2005
New York, New York

1573 Second Avenue                                    July 31, 2005
New York, New York

514 Columbus Avenue                                   December 31, 2004
New York, New York

2265 Broadway                                         October 31, 2005
New York, New York

Westchester-Store Mall                                July 14, 2005
White Plains, New York

138 7th Avenue                                        May 11, 2003
Brooklyn, New York

171 West 71st Street                                  June 30, 2006
New York, New York

250 West 91st Street                                  October 31, 2006
New York, New York

2195 Broadway                                         October 31, 2006
New York, New York

Woodfield Mall                                        December 30, 2004
Schaumberg, Illinois


         The Company's  corporate office is leased and is located at 425 Madison
Avenue,  New York, New York.  The Company  believes that this office is adequate
for its current and presently  foreseeable  needs or that  adequate  replacement
space is available.

                                       -8-

<PAGE>
         ITEM 3.  LEGAL PROCEEDINGS

         The  Company  is not a party  to any  material  threatened  or  pending
litigation.

         ITEM 4.  SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         None.

                                       -9-

<PAGE>

                                     PART II

         ITEM 5. MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS

         On February  28,  1995,  the Common  Stock was listed for  quotation on
Nasdaq under the symbol "RUBB." Prior to such listing, the Common Stock had been
traded on the OTC Bulletin  Board since October 18, 1993.  The  following  table
sets forth, for the periods indicated, the high and low bid for the Common Stock
as  reported  by the OTC  Bulletin  Board (as  adjusted  to reflect  the 1 for 8
reverse stock split effected on February 23, 1995),  as well as the high and low
bid for the Common Stock on Nasdaq.  Quotations  reflect prices between dealers,
without  retail  mark-up,  mark-down  or  commissions  and may  not  necessarily
represent actual transactions.

                                                High Bid           Low Bid
                                                ---------          --------

1995
        1st Quarter........................       $ 9.00           $ 2.75
        2nd Quarter........................       $ 3.94           $ 1.84
        3rd Quarter........................       $ 2.94           $ 1.88
        4th Quarter........................       $ 4.00           $ 1.75

1996
        1st Quarter........................       $ 4.125          $ 3.06
        2nd Quarter........................       $ 6.63           $ 3.25
        3rd Quarter........................       $ 4.88           $ 2.50
        4th Quarter........................       $ 4.625          $ 3.25



                  The Company  has not  declared  or paid any  dividends  on the
Common  Stock and does not intend to declare or pay any  dividends on the Common
Stock in the  foreseeable  future.  The  Company  currently  intends to reinvest
earnings, if any, in development and expansion of its business.  The declaration
of dividends in the future will be at the election of the Board of Directors and
will depend upon earnings,  capital  requirements and financial  position of the
Company, general economic conditions and other relevant factors.


ITEM 6.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

OVERVIEW

         The  Company's  revenues  are derived  primarily  from the  services of
seated  fully  clothed  back  rubs and the sale of back  related  products.  The
Company began operations in August 1993, and opened its first store for business
in October 1993. The Company currently owns and operates 11 retail stores in New
York City, one in The Westchester mall in White Plains, New York, and one at the
Woodfield Mall in the Chicago  metropolitan  area. In addition,  the Company has
entered into franchise agreements for two locations,  one at the Roosevelt Field
Mall on Long Island,  New York and the other at the Cherry Creek Mall in Denver,
Colorado.

RESULTS OF OPERATIONS

FISCAL YEAR ENDED  DECEMBER 31, 1996 COMPARED TO FISCAL YEAR ENDED  DECEMBER 31,
1995

         For the year ended December 31, 1996, revenues from services,  products
and franchising  operations  increased to $3,045,937  compared to $1,201,941 for
the comparable  period in the prior year. The net increase of $1,843,996  (153%)
was  primarily  attributable  to  increased  traffic and the opening of five new
stores.  Operating expenses were $5,957,568 for the year ended December 31, 1996
as compared  to  $3,685,191  for the  comparable  period in the prior  year,  an
increase of $2,272,377 (62%). This increase was primarily due to the development
of a management team, operational systems, and marketing and design plans in the
implementation of the Company's expansion plans and non cash charges relating to
the issuance of options of approximately $481,000.

                                      -10-

<PAGE>

As a result of the  increased  operating  expenses,  net loss for the year ended
December  31,  1995  increased  to  $2,825,312  compared to  $2,647,255  for the
comparable  period in the prior year. No provision for income taxes was required
during  either period due to the  Company's  incurrence  of net  operating  loss
carryforwards.

         While general and administrative  expenses are expected to increase due
to the  need  for  additional  management  and  administrative  support  for the
Company's expanding operations,  these expenses as a percentage of total revenue
are expected to decline as total revenue increases. Other expense items, such as
advertising and promotion,  salaries and wages, costs of products,  however, are
related to retail operations  themselves and their relative  percentage of total
revenue are likely to remain fairly constant in the near term but should decease
as the Company streamlines its operations.


LIQUIDITY AND CAPITAL RESOURCES

         The Company had  $251,565 in working  capital as of December  31, 1996,
compared  with a working  capital of  $1,759,595  as of December 31,  1995.  The
decrease is primarily due to amounts spent on property,  equipment and leasehold
improvements to fund the Company's  expansion and amounts spent on operations in
the development of a corporate  infrastructure  in anticipation of the Company's
growth strategy.

         From  inception  to December  31,  1996,  the Company has used cash for
operating  activities of $4,535,866  and spent an additional  $1,577,724 for the
purchase of property,  equipment,  purchased leases,  leasehold improvements and
investments.  These  expenditures  have been offset by the net cash  provided by
financing  activities,  principally  from the  Company's  October  1993  private
placement of common stock,  aggregating  $870,000,  bridge notes and  short-term
financings in the principal amount of $867,667,  the Company's March 1995 public
offering of common stock resulting in net proceeds of  approximately  $5,000,000
and the issuance of common stock to warrant and option holders of  approximately
$1,000,000.  See  "Statement of Cash Flows"  included in the  Company's  audited
financial statements.

         Inasmuch as the  Company  continues  to have a high level of  operating
expenses  and will be  required to make  significant  up-front  expenditures  in
connection with its proposed expansion, the Company anticipates that losses will
continue  for at least the next 12 months and until such time,  if ever,  as the
Company  is  able  to  generate   significant  revenues  or  achieve  profitable
operations.  As a result, in their report on the Company's Financial  Statements
as of December 31, 1996, the Company's  independent certified public accountants
have  included  an  explanatory   paragraph  that  describes   factors   raising
substantial doubt about the Company's ability to continue as a going concern.

         In  accordance  with  management's  plans,  the Company has retained an
investment  banking  advisor  to  advise  it on  the  possible  sale  of  equity
securities,  as well to as introduce  and assist in the  evaluation of potential
merger and partnership opportunities. Management expects that these efforts will
result in either an  additional  equity  infusion  or an  introduction  to other
parties with  interests and resources  which may be compatible  with that of the
Company. However, no assurances can be given that the Company will be successful
in raising  additional  capital or entering into a business  alliance.  Further,
there is no assurance, assuming the Company successfully raises additional funds
or enters into a business alliance,  that the Company will achieve profitability
or positive  cash flow. On February 5, 1997,  the Company  filed a  registration
statement  to  offer  270,000  shares  of  preferred  stock  for   approximately
$2,700,000,  which, if successful, after commissions and fees, would provide the
Company with net proceeds of approximately  $2,000,000.  See Item 1 (Description
of Businesss--Recent and Proposed Financing Transactions).

                                      -11-

<PAGE>
                                    PART III

         ITEM 9. DIRECTORS,  EXECUTIVE  OFFICERS,  PROMOTERS AND CONTROL PERSON;
COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT.

         DIRECTORS AND EXECUTIVE OFFICERS

         The directors and executive officers of the Company and their positions
with the Company are set forth below.


NAME                         AGE        POSITION WITH THE COMPANY
- ----                         ---        -------------------------

William Zanker               42         Chairman of the Board and President

Terrance C. Murray           48         Chief Executive Officer and Director

Keith Dee                    39         Chief Financial Officer and Secretary

Stephen Seligman             42         Director

Edward E. Faber              63         Director

Andrew L. Hyams              42         Director

Donald R. Fleischer          42         Director

Peter Hanelt                 51         Director


         All directors of the Company hold office until the next annual  meeting
of the  shareholders and until their successors have been elected and qualified.
The  officers of the Company are elected by the Board of  Directors at the first
meeting after each annual meeting of the Company's shareholders, and hold office
until  their  death,  until  they  resign or until they have been  removed  from
office.

         The following is a brief summary of the background of each director and
executive officer of the Company:

         WILLIAM  ZANKER  founded the Company in December 1992 and has served as
the Chairman of the Board of Directors and President  since that time.  Prior to
founding the Company,  Mr. Zanker was the founder and from 1980 to December 1991
the  Chairman  of the Board of  Directors  and Chief  Executive  Officer  of The
Learning Annex, Inc., a national chain offering short,  inexpensive  educational
programs in a variety of subjects.  In December 1991, an involuntary petition in
bankruptcy  was filed  against The Learning  Annex,  Inc.  (Case No.  91-B-12582
(SDNY).  From December 1991 to December 1992, Mr. Zanker was a consultant to The
Learning Annex, Inc.

         TERRANCE C. MURRAY has been a director and Chief  Executive  Officer of
the Company since December 1993.  From February 1993 through  November 1993, Mr.
Murray was a management  consultant.  From May 1991 through  January  1993,  Mr.
Murray was Executive Vice President,  Operations of Supercuts,  Inc., a national
chain of company-owned  and franchised hair care salons with headquarters in San
Francisco,  California.  From July 1985 through  April 1991,  Mr.  Murray was an
attorney  with  the  law  firm  Foley,  McIntosh  &  Foley  located  in  Albany,
California.

         KEITH R. DEE has been the Company's Chief Financial  Officer since July
1995.  From  January 1988 to June 1995,  Mr. Dee was a partner in the  certified
public accounting firm of Elwell, Cangiano, Zdon & Dee LLC. Prior to forming his
partnership,  Mr. Dee was  employed as a  Certified  Public  Accountant  at both
national and regional accounting firms.

                                      -12-

<PAGE>

         STEPHEN  SELIGMAN  has been a director  of the Company  since  February
1994.  He has been Chief  Executive  Officer of The Learning  Annex - California
from January 1991 to the present.  From October 1989 through  December 1990, Mr.
Seligman was Chief Executive Officer of The Learning Annex - New York. From 1986
through September 1989, Mr. Seligman was Chief Operating Officer of Hema Systems
Limited, a blood service management company located in New York, New York.

         EDWARD E. FABER became a director of the Company on March 7, 1995.  Mr.
Faber was the  President,  Chief  Executive  Officer and Deputy  Chairman of the
Board of  Directors  of  Supercuts,  Inc.  from June 1991 until he retired  from
active  management in December 1992.  During his tenure at Supercuts,  Mr. Faber
had primary  responsibility for franchise  development and marketing.  From 1976
through  January 1990, he held various  executive  positions with  ComputerLand,
including  President from 1976 to 1983,  President and Chief  Executive  Officer
from  1985 to 1986,  Chairman  and  Chief  Executive  Officer  from  1986  until
Computerland was sold in 1987, and Vice Chairman from 1987 to January 1990. From
February  1990 to April 1991,  he was  Chairman and Chief  Executive  Officer of
Dataphaz,   a  ComputerLand   franchisee,   which  was  sold  to   ComputerLand.
Additionally,  from  1957  to  1969,  Mr.  Faber  held  various  positions  with
International  Business  Machines.  Mr.  Faber also  served as an officer in the
United States Marine Corps.

         ANDREW L. HYAMS became a director of the Company on March 7, 1995.  Mr.
Hyams has been a  strategic  planner  for the  Boston  Department  of Health and
Hospitals  since  September  1992 and since  June 1991 has been in  private  law
practice in health law and policy in  Massachusetts.  From September 1990 to May
1991, he attended the Harvard School of Public Health. From 1985 to August 1990,
he served as  general  counsel to the  Massachusetts  Board of  Registration  in
Medicine.  Mr. Hyams has practiced law in New York and Massachusetts in both the
public and private  sectors,  specializing  in health law and regulation and has
written and lectured in this field. Mr. Hyams is also a visiting lecturer at the
Harvard School of Public  Health.  Mr. Hyams holds law and public health degrees
from Harvard Law School and Harvard School of Public Health, respectively.

         DONALD R. FLEISCHER  became a director of the Company on March 7, 1995.
In 1981, Mr. Fleischer co-founded First Moments, Inc., an advertising firm which
is a leader in the marketing and delivery of sample kits to targeted groups, and
has served as its Executive  Vice President  since then.  Mr.  Fleischer is also
President of Additions,  Inc., which specializes in direct  marketing,  contract
packaging and product fulfillment.

         PETER  HANELT  became a director of the  Company on March 7, 1995.  Mr.
Hanelt has been Chief Operating Officer and Chief Financial Officer of Esprit de
Corp., an international women's apparel manufacturer and retailer, since October
1993, and was a consultant in the  development of Esprit's  turnaround  strategy
between April and October 1993.  During his  nineteen-year  career in operations
and finance,  Mr. Hanelt has held a number of Chief Operating  Officer and Chief
Financial   Officer  positions  with  such  companies  as  Post  Tool,  Inc.,  a
multi-store,  multi-state  retail chain (from  September 1990 to December 1992);
Sam & Libby, Inc.,  retailer and wholesaler of women's shoes (from February 1990
to August 1990);  and  Manetti-Farrow,  Inc., the exclusive U.S.  wholesaler for
Gucci,  Fendi and Mark Cross accessories and leather goods (from 1983 to January
1990). In addition, Mr. Hanelt held executive financial positions at various San
Francisco hospitals,  where he was responsible for a public bond refinancing and
negotiation of a hospital affiliation. He was a certified public accountant with
Deloitte & Touche in San Francisco  from 1975 to 1979.  Mr. Hanelt  received his
undergraduate  degree from the U.S.  Military Academy at West Point in 1967, and
his M.B.A. from the University of California at Berkeley in 1975.


         SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

         Section 16(a) of the  Securities  Exchange Act of 1934, as amended (the
"Exchange Act"),  requires the Company's directors and executive  officers,  and
persons who own more than 10% of the Common Stock,  to file with the  Commission
initial  reports of beneficial  ownership  ("Forms 3") and reports of changes in
beneficial  ownership of Common Stock and other equity securities of the Company
("Forms  4").  Officers,  directors,  and greater than 10%  shareholders  of the
Company are required by Commission  regulations to furnish to the Company copies
of all Section 16(a) reports that they file. To the Company's  knowledge,  based
solely on a

                                      -13-

<PAGE>

review of the  copies of such  reports  furnished  to the  Company  and  written
representations  that no other reports were  required,  all Section 16(a) filing
requirements  applicable  to  its  officers,  directors  and  greater  than  10%
beneficial  owners were  complied  with for the fiscal year ended  December  31,
1996, other than as follows:  during fiscal 1996, William Zanker, an officer and
director of the Company,  reported one  transaction  in a late Form 4 filing and
another transaction in a second late Form 4 filing,  Terrance Murray, an officer
and director of the Company,  reported one  transaction in a late Form 4 filing,
and Keith Dee, an officer of the  Company,  reported one  transaction  in a late
Form 4 filing.

         ITEM 10. EXECUTIVE COMPENSATION

         The  following  table  sets  forth  information  concerning  the annual
compensation of the Company's  chief  executive  officer and the other executive
officers of the Company for services in all capacities to the Company during the
Company's last three fiscal years.


                           SUMMARY COMPENSATION TABLE


                                           Annual Compensation
                                   -----------------------------------


                                   YEAR                      SALARY
                                   ----                      ------

William Zanker                     1994                         *
  Chairman of the Board            1995                     $108,308
                                   1996                     $177,000

Terrance C. Murray                 1994                         *
  Chief Executive Officer          1995                     $108,308
                                   1996                     $150,000

Keith R. Dee                       1995                      $ 6,000
  Chief Financial Officer          1996                     $116,539

- -------------------
*        Mr.  Zanker and Mr.  Murray did not  receive any  compensation  for the
fiscal year 1994.

                       OPTIONS GRANTS IN LAST FISCAL YEAR

                                INDIVIDUAL GRANTS
                                -----------------

                                      None

               AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR
                      AND FISCAL YEAR-END OPTION/SAR VALUES

         The following  table provides  information on options/SAR  exercises in
1996 by the named executive officers and the value of such officers' unexercised
options/SARs at December 31, 1996.

                                      -14-

<PAGE>

AGGREGATED  OPTION/SAR  EXERCISES  IN  LAST  FISCAL  YEAR  AND  FISCAL  YEAR-END
OPTION/SAR VALUE TABLE
<TABLE>
<CAPTION>

                                                                          Number of Securities                  Value of
                                                                         Underlying Unexercised               Unexercised
                                                                       Options/SARs at Fiscal Year    in-the-Money Options/SARs
                        Shares Acquired on                                  End Exercisable/                 Exercisable/
Name                       Exercise (#)          Value Realized ($)           Unexercisable                 Unexercisable
- ----                    --------------------   ---------------------   ---------------------------  ---------------------------

<S>                           <C>                     <C>                     <C>                   <C>
William Zanker                100,000                 175,500                   120,000/0               $0/0

Terrance C. Murray            100,000                 175,500                   120,000/0               $0/0

Keith R. Dee                     0                       0                    5,000/5,000           $5,000/5,000
</TABLE>


COMPENSATION OF DIRECTORS

         Each Director who is not an employee of the Company receives $1,000 for
each Board or committee  meeting  attended.  Employees of the Company receive no
additional  compensation for service as a director. All directors are reimbursed
for their reasonable  out-of-pocket  expenses  incurred in connection with their
duties to the Company.

         The Company  granted  options to purchase 10,000 shares of Common Stock
to each of Messrs.  Seligman,  Faber,  Hyams,  Fleischer  and Hanelt on March 7,
1995.  The options have a per share  exercise  price of $5.00 and vest one-third
upon issuance, one-third on March 7, 1996 and one-third on March 7, 1997.

COMMITTEES OF THE BOARD

         The  Board of  Directors  has  authorized  three  standing  committees:
Executive Committee,  Audit Committee,  and Compensation  Committee (which shall
also function as the Stock Option  Committee).  The Audit Committee  members are
Donald Fleischer, Peter Hanelt (Chairman) and Stephen Seligman. The Compensation
Committee  members are Andrew Hyams  (Chairman) and Edward Faber.  The Executive
Committee members are William Zanker, Terrance Murray and Stephen Seligman. Only
independent   directors  will  be  appointed  to  the  Audit  and   Compensation
Committees.

1994 EMPLOYEE STOCK OPTION PLAN

         At the Company's 1994 annual meeting of  shareholders  held on July 18,
1994, the Company's  shareholders approved the Employee Plan. The purpose of the
Employee  Plan is to promote the  success of the  Company by  providing a method
whereby  eligible  employees  of the  Company and its  subsidiaries,  as defined
therein, may be awarded additional  remuneration for services rendered,  thereby
increasing  their  personal  interest in the Company.  The Employee Plan is also
intended to aid in attracting persons of suitable ability to become employees of
the Company and its subsidiaries.

         The Employee Plan provides that the maximum  number of shares of Common
Stock reserved for awards  thereunder shall be 75,000.  As of December 31, 1996,
options to purchase  8,500  shares of Common  Stock were  outstanding  under the
Employee  Plan at a weighted  average  exercise  price of $3.50 per  share.  The
Employee Plan provides for the grant of (i) options that are intended to qualify
as incentive stock options  ("Incentive  Stock  Options")  within the meaning of
Section 422A of the Internal Revenue Code of 1986, as amended,  and (ii) options
not intended to so qualify.  The  exercise  price of options  granted  under the
Employee  Plan may be more than or equal to the fair market value of such shares
on the date of grant; provided, however, that the exercise price of an Incentive
Stock Option at the time of grant  thereof  shall (i), if such  Incentive  Stock
Option  is being  granted  to a 10%  shareholder,  be at least  110% of the fair
market value on the date of grant and (ii),  if such  Incentive  Stock Option is
being granted to any other person,  be at least 100% of the fair market value on
the date of grant.  The  Company  agreed  with the  underwriters  of its initial
public  offering  not to grant or issue  options to  purchase  more than  37,500
shares of Common Stock prior to February 28, 1997. Any options granted

                                      -15-

<PAGE>

under the Employee  Plan that shall  expire,  terminate or otherwise be annulled
for any reason  without  having  been  exercised  shall again be  available  for
purposes of the Employee Plan.

         The Employee Plan is to be administered by a committee comprised of not
less than two  persons.  Each member of the  committee  shall be a member of the
Company's  Board of Directors who during the one year period prior to service on
the  committee  was not, and during such service is not,  granted or awarded any
equity securities pursuant to the Employee Plan or any other plan of the Company
if such grant or award or participation in such Employee Plan would prevent such
member from being a "disinterested person" with respect to the Employee Plan for
purposes of Rule 16b-3 under the Exchange Act. The committee will have the power
and  authority to grant to eligible  persons  options to purchase  shares of the
Company's   Common  Stock  under  the  Employee   Plan  and  to  determine   the
restrictions,  terms and  conditions  of all such options  granted as well as to
interpret the provisions of the Employee Plan, any agreements relating to awards
granted  under the Employee  Plan,  and to supervise the  administration  of the
Employee Plan.

         No Incentive  Stock  Options may be granted to any person for which the
"fair market value," as defined  within the Employee Plan,  determined as of the
time an Incentive  Stock  Option is granted to such person,  of the Common Stock
with respect to which Incentive Stock Options are exercisable for the first time
by such person  during any calendar  year under all plans of the Company and its
subsidiaries, shall exceed $100,000.

         Subject to the  provisions  of the Employee Plan with respect to death,
retirement and  termination of employment,  the term of each option shall be for
such period as the  committee  shall  determine  as set forth in the  applicable
option agreement, but not more than (i) five years from the date of grant in the
case of Incentive Stock Options held by 10% or greater shareholders and (ii) ten
years from the date of grant in the case of all other Incentive Stock Options.

         The Employee Plan is intended to comply in all respects with Rule 16b-3
under the  Exchange  Act.  Option  grants with respect to 8,500 shares of Common
Stock have been awarded under the Employee Plan as of December 31, 1996.

         It is  currently  contemplated  that  approval of an  amendment  to the
Employee  Plan  increasing  the number of shares of Common Stock  available  for
issuance  thereunder  will be sought at the Company's next annual  Shareholders'
Meeting which is expected to occur in May 1997.

NONQUALIFIED STOCK OPTIONS

         In  December  1994,  the Company  granted ten year  options to purchase
120,000  shares of Common  Stock to each of  Messrs.  Zanker,  Murray and Steven
Thompson,   then  the  Company's  Chief  Financial  Officer.  Such  options  are
exercisable  at a price of $3.75 per share.  One-third  of such  options  became
exercisable  in March 1995,  one-third  became  exercisable in December 1995 and
one-third became exercisable in December 1996. In July 1995, the Company granted
five-year  options to purchase 100,000 shares of Common Stock to each of Messrs.
Zanker and Murray,  each  exercisable  at a price of $1.875 per share.  All such
options  have been  exercised.  In July 1995,  the  Company  granted  options to
purchase  10,000 shares of Common Stock to Mr. Dee. Such options are exercisable
at a price of $2.5625 per share.  Options to purchase  5,000  shares  vested and
became  exercisable  in July 1996 and options to purchase  an  additional  5,000
shares vest and become  exercisable in July 1997. All such options expire on the
day before the 5-year anniversary of vesting. In March 1995, the Company granted
ten year options to purchase  100,000  shares of Common Stock to a consultant to
the Company.  Such options are  exercisable  at a price of $5.00 per share.  All
such  options are  currently  exercisable.  In July 1995,  the  Company  granted
five-year  options to purchase  65,000 shares of Common Stock to  consultants to
the Company.  Such options are  exercisable  at a price of $4.00 per share.  All
such options are  currently  exercisable.  In August 1995,  the Company  granted
three-year options to purchase 100,000 shares of Common Stock to a consultant to
the Company of which options to purchase 76,500 shares have been exercised. Such
options are  exercisable  at a price of $2.375 per share.  All such  options are
currently  exercisable.  In  February  1996,  the  Company  granted  warrants to
purchase 300,000 shares of Common Stock to a consultant to the Company,  100,000
of which were  exercisable at a price of $1.00 per share,  200,000 of which were
exercisable at a price of $2.50 per share, and all of which have been exercised.

                                      -16-

<PAGE>

EMPLOYMENT AGREEMENTS

         The Company has entered into an agreement  with Mr. Zanker  pursuant to
which he is employed  full-time  as the  President  of the Company for a term of
three years,  commencing as of November 1, 1994.  Mr. Zanker will be required to
devote  substantially  all of his business  time and attention to the affairs of
the Company.  Under the  agreement,  Mr. Zanker is entitled to receive an annual
base salary of $120,000 for the first two years of the  agreement and the salary
for the third year is to be set by the  Compensation  Committee of the Company's
Board of Directors.  Mr. Zanker is also entitled to receive an annual bonus, if,
when and as may be determined by the Company's Board of Directors.  In addition,
Mr.  Zanker is  entitled  to receive a bonus  ("Performance  Bonus") of $100,000
payable anytime during the initial term of the employment agreement upon (i) the
opening of an aggregate of 40 Company-owned and/or franchised stores or (ii) the
Common Stock trading at $10.00 per share for 30 consecutive  trading days at any
time after August 28, 1995, or (iii) the Company's revenues for any of the years
ended  December 31, 1995,  1996 or 1997  equalling or exceeding  $12.5  million,
exclusive of revenues from acquired companies. The employment agreement contains
a  non-compete  provision  during  the term of the  agreement  and for two years
thereafter.  In addition, Mr. Zanker is entitled to receive such benefits as are
generally  provided  from time to time by the  Company to its senior  management
employees,  as well as to participate in the Company's  stock option plan as may
from time to time be in effect.

         The Company has entered into a three-year employment agreement with Mr.
Murray similar to that of Mr. Zanker,  commencing  November 1, 1994,  containing
generally  the same  terms and  conditions  as  provided  for  above;  provided,
however,  that Mr. Murray is entitled to receive a Performance Bonus of $130,000
payable on the achievement of the same performance  criteria as described above.
Mr.  Murray's  employment  agreement  provides for Mr.  Murray to be employed as
Chief Executive Officer.

         ITEM 11. SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

         The following table sets forth information as of February 28, 1997 with
respect to the beneficial ownership of the Common Stock by (i) each person known
by the  Company  to be the  beneficial  owner of more  than 5% of the  Company's
outstanding  Common  Stock,  (ii)  each  Director  of the  Company,  (iii)  each
executive officer of the Company,  and (iv) all Directors and executive officers
as a group.

<TABLE>
<CAPTION>

                                                                   Amount and
                                                                    Nature of
                                                                    Beneficial
                Name and Address(1)                                Ownership(2)           Percent of Class(3)
                -------------------                               --------------          -------------------

<S>                                                               <C>                            <C>
Laidlaw Holdings, Inc..............................               157,652(4)                      6.2
Laidlaw Equities, Inc..............................               149,564(4)                      5.9
Debbie Dworkin.....................................                63,562(5)                      2.6
William Zanker.....................................               183,562(6)                      7.2
Terrance C. Murray.................................               179,375(7)                      7.1
Stephen Seligman...................................                15,000(8)                       *
Andrew L. Hyams....................................                11,875(9)                       *
Edward E. Faber....................................                10,000(10)                      *
Donald R. Fleischer................................                25,625(11)                     1.0
Peter Hanelt.......................................                10,000(10)                      *
Keith Dee..........................................                26,875(12)                     1.1
Cumberland Associates..............................               130,000(13)                     5.4
All executive officers and directors as a
 group (8 persons).................................               462,312(14)                    17.0
</TABLE>

                                      -17-

<PAGE>
- ----------------------
*        

         Less than 1%
(1)      Unless otherwise indicated, the address of each beneficial owner is c/o
         the Company, 425 Madison Avenue, New York, New York 10017.
(2)      Beneficial  ownership has been determined in accordance with Rule 13d-3
         under the Exchange Act ("Rule 13d-3") and unless  otherwise  indicated,
         represents  shares for which the  beneficial  owner has sole voting and
         investment power.
(3)      The percentage of class is calculated in accordance with Rule 13d-3 and
         assumes that the  beneficial  owner has  exercised any options or other
         rights to subscribe  which are  exercisable  within sixty (60) days and
         that no other  options or rights to  subscribe  have been  exercised by
         anyone else.
(4)      These shares consist of (i) 8,088 shares held by Laidlaw Holdings, Inc.
         and (ii) 24,564  shares held by, and 125,000  shares  issuable upon the
         exercise of warrants held by, its subsidiary Laidlaw Equities, Inc. The
         address for each of Laidlaw Equities,  Inc. and Laidlaw Holdings,  Inc.
         is 100 Park Avenue, 28th Floor, New York, New York 10017.
(5)      Debbie Dworkin is the wife of William Zanker, the Company's Chairman of
         the Board and President.
(6)      These shares consist of (i) 63,562 shares held by Debbie  Dworkin,  Mr.
         Zanker's wife,  and (ii) 120,000  shares  issuable upon the exercise of
         options.  Mr. Zanker  disclaims any beneficial  ownership of the shares
         held by Ms. Dworkin.
(7)      Includes 120,000 shares issuable upon the exercise of options.
(8)      These shares  consist of (i) 5,000 shares held by Stephen  Seligman and
         his wife, Beth Greer,  as joint tenants with right of survivorship  and
         (ii) 10,000 shares issuable upon the exercise of options.
(9)      These  shares  consist of (i) 1,875  shares  held by Mr.  Hyams and his
         wife,  Tracey Hyams,  as joint tenants with right of  survivorship  and
         (ii) 10,000 shares issuable upon the exercise of options.
(10)     Represents 10,000 shares issuable upon the exercise of options.
(11)     These shares  consist of (i) 3,125 shares held by Mr.  Fleischer,  (ii)
         10,000  shares  issuable  upon the exercise of options and (iii) 12,500
         shares issuable upon the exercise of certain warrants  purchased by Mr.
         Fleischer.
(12)     Includes 5,000 shares issuable upon the exercise of options.
(13)     The address for  Cumberland  Associates is 1114 Avenue of the Americas,
         New York, New York 10036.
(14)     Includes  307,500  shares  issuable  upon the  exercise  of options and
         warrants.

         ITEM 12. CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

         In June 1993,  the Company  issued to Debbie  Dworkin,  the wife of the
Company's Chairman of the Board, William Zanker,  187,500 shares of Common Stock
for nominal  consideration  upon the  founding of the Company.  Ms.  Dworkin has
transferred  an  aggregate  of  105,188 of such  shares to certain  individuals,
including 34,375 shares sold to Terrance Murray and 21,875 shares sold to Steven
Thompson.

         In  December  1994,  each of Messrs.  Zanker and  Murray  waived  their
respective salaries which had accrued since January 1994 in the aggregate amount
of $220,000 as of December  31, 1994 and worked  without  salary  until March 1,
1995.  Each has been  subsequently  compensated in accordance  with the terms of
their    respective    employment    agreements.    See   Item   10   (Executive
Compensation--Employment Agreements).

         On March 9, 1995, the Company entered into a consulting  agreement with
A. Clinton Allen (the "Consulting  Agreement"),  pursuant to which Mr. Allen was
paid $3,000 per month,  plus expenses.  In addition,  the Company granted to Mr.
Allen  options to purchase  100,000  shares of Common  Stock  exercisable  for a
period of 10 years at a price of $5.00  per share and was to grant to Mr.  Allen
an option to purchase  25,000  shares of Common  Stock at the  beginning of each
calendar year during the term of the  Consulting  Agreement.  Mr. Allen became a
director  of the Company on March 9, 1995.  On  December  18,  1995,  Mr.  Allen
resigned  from his position as a member of the Board of Directors of the Company
and the Consulting Agreement was terminated.

         On December 7, 1995, the Company entered into an option  agreement with
Laidlaw Equities,  Inc. and Laidlaw  Holdings,  Inc.  (collectively,  "Laidlaw")
pursuant to which Laidlaw granted the Company options (the

                                      -18-

<PAGE>

"Options")  to purchase an  aggregate of 475,000  shares (the "Option  Shares").
Such  options  were  exercisable  at any  time or from  time  to time  prior  to
September 7, 1996 at an exercise price of $4.00 per share.

         On April  9,  1996,  Laidlaw  granted  to  Investors  Associates,  Inc.
("IAI"),  the  underwriter  for the proposed  public  offering of the  Company's
securities  (the  "Offering")  described  in Item 1  (Description  of Business -
Recent and Proposed  Financing  Transactions),  an option to purchase 100,000 of
the Option Shares,  exercisable at any time to and including May 9, 1996, for an
exercise  price of $3.00  per  share  and the  Company  simultaneously  released
Laidlaw from the Options with respect to such shares. IAI exercised such option.

         On April 24, 1996, the Company granted certain individuals unaffiliated
with the Company (the  "Grantees")  the right (the "Right") to cause the Company
to assign the Options  with  respect to 375,000 of the Option  Shares to them at
any time prior to June 7, 1996  (subsequently  extended to  September  7, 1996);
provided,  however, that the exercise price with respect to such shares would be
$5.00  per  share.  IAI  purchased  50,000  of  such  shares  from  Laidlaw  and
simultaneously  therewith  the Company  released  Laidlaw from the Options as to
such 50,000  shares and the  Grantees  released the Company from the Right as to
such 50,000 shares.

         Except as described above, the Options expired unexercised on September
7, 1996.

         On February 1, 1996, the Company  engaged Horatio  Management  Services
Corp., an affiliate of IAI, as the Company's management  consultant for a period
of 24  months  commencing  February  1,  1996,  at a fee  of  $5,000  per  month
(exclusive  of any  accountable  out-of-pocket  expenses),  $60,000  of which is
payable on the  closing of the  Offering  and $60,000 of which is payable on the
first anniversary thereof.

         In February  1996,  the Company  entered into a Financial  Advisory and
Consulting   Agreement  (the  "Financial  Advisory  Agreement")  with  IAI.  The
Financial  Advisory  Agreement  expired on January 31, 1997. As compensation for
the services to be performed  by IAI for the Company  pursuant to the  Financial
Advisory  Agreement,  the  Company  paid to IAI a  financial  consulting  fee of
$100,000,  and issued warrants to purchase  100,000 shares of Common Stock at an
exercise  price of $1.00 per share,  exercisable  to and  including  January 31,
1997,  and  warrants to purchase  200,000  shares of Common Stock at an exercise
price of $2.50 per share,  exercisable to and including  January 31, 1998. These
warrants have been exercised.

         On November 15, 1996,  the Company  entered into a franchise  agreement
with Roosevelt Field Partners.  Certain executive  officers and directors of the
Company own,  collectively,  an  approximately  40% equity interest in Roosevelt
Field Partners.

         Certain  executive  officers  of the Company  participated  in a bridge
financing by the Company  which was  consummated  on December 27, 1996,  as more
fully  described  in Item 1  (Description  of  Business  - Recent  and  Proposed
Financing Transactions).

         All future and ongoing transactions and loans with officers,  directors
and  principal  shareholders  of the Company will be on terms no less  favorable
than could be obtained from independent  third parties and will be approved by a
majority of the disinterested directors of the Company.

                                      -19-

<PAGE>

         ITEM 13. EXHIBITS, LIST AND REPORTS ON FORM 8-K.

         (A) EXHIBITS.

EXHIBIT NO.                     DESCRIPTION
- -----------                     -----------

**3.1       Certificate of Incorporation of the Company, as amended.

 *3.2       Amendment   of   Certificate   of   Incorporation   of  the  Company
            (designating Series A Convertible Preferred Stock).

**3.3       Amended and Restated By-Laws of the Company.

**4.1       Specimen Certificate of the Company's Common Stock.

**4.2       1994 Employee Stock Option Plan.

**4.3       Nonqualified Option Agreement of Mr. Zanker.

**4.4       Nonqualified Option Agreement of Mr. Murray.

**4.5       Nonqualified Option Agreement of Mr. Thompson.

**4.6       Form of  Option  Agreement  for  Options  to be  issued  to  outside
            directors upon completion of the Offering.

**10.1      Employment  Agreement dated November 1, 1994 between the Company and
            William Zanker.

**10.1.1    Amendment  dated February 1, 1995 to the Employment  Agreement dated
            November 1, 1994 between the Company and William Zanker.

**10.1.2    Amendment No. 2 dated February 27, 1995 to the Employment  Agreement
            dated November 1, 1994 between the Company and William Zanker.

**10.2      Employment  Agreement dated November 1, 1994 between the Company and
            Terrance C. Murray.

**10.2.1    Amendment  dated February 1, 1995 to the Employment  Agreement dated
            November 1, 1994 between the Company and Terrance C. Murray.

**10.2.2    Amendment No. 2 dated February 27, 1995 to the Employment  Agreement
            dated November 1, 1994 between the Company and Terrance C. Murray.

**10.3      Employment  Agreement dated November 1, 1994 between the Company and
            Steven J. Thompson.

**10.3.1    Amendment  dated February 1, 1995 to the Employment  Agreement dated
            November 1, 1994 between the Company and Steven J. Thompson.

**10.3.2    Amendment No. 2 dated February 27, 1995 to the Employment  Agreement
            dated November 1, 1994 between the Company and Steven J. Thompson.

**10.4      Franchise  Agreement  dated May 14, 1994 between  Emerald Desert Rub
            and the Company.

                                      -20-

<PAGE>



**10.5      Lease  Agreement dated August 25, 1993 between 175 East 57th Street,
            Inc. and the Company concerning the Third Avenue Store.

**10.6      Lease   Agreement   dated   February   1994   between   Town  Sports
            International,  Inc. and the Company concerning the East 86th Street
            Store.

**10.7      Notice of Town Sports International, Inc. to the Company terminating
            the East 86th Street Store lease.

**10.7.1    Lease  Extension dated February 27, 1995 relating to the 86th Street
            Store Lease.

**10.8      Lease  Agreement  dated May 15, 1994  between  Martin  Cable and the
            Company.

**10.9      Sublease  Agreement  dated May 31,  1994  between  the  Company  and
            Emerald Desert Rub.

**10.10     Commercial Lease and Deposit Receipt dated December 31, 1994 for the
            Company's San Rafael, California office.

**10.11     Promissory Note dated April 5, 1994 issued to Colonial Capital Corp.
            for $165,000.

**10.12     Substitute Promissory Note dated November 1, 1994 issued to Colonial
            Capital Corp. for $165,000.

**10.13     Letter  Agreement  dated  December  23, 1994 between the Company and
            Colonial Capital, Inc.

**10.14     Promissory  Note dated  April 5, 1994  issued to Gary D.  Lipson for
            $50,000.

**10.15     Substitute  Promissory Note dated November 1, 1994 issued to Gary D.
            Lipson for $50,000.

**10.16     Promissory Note dated April 5, 1994 issued to Kipnis Tescher Lippman
            Valinsky and Kain for $115,000.

**10.17     Substitute  Promissory  Note dated November 1, 1994 issued to Kipnis
            Tescher Lippman Valinsky & Kain for $115,000.

**10.18     Letter  Agreement  dated  December  28, 1994 between the Company and
            Kipnis Tescher Lippman Valinsky and Kain.

**10.19     Letter of Understanding  dated December 16, 1994 from the Company to
            Colonial Capital, Inc.

**10.20     Purchase  Agreement  dated June 10,  1993 by and among the  Company,
            Michael  Schub,  Linda  Amori,  Ron  Rodriguez,  Debbie  Dworkin and
            William Zanker.

**10.21     Mutual  Termination  Agreement  dated November 15, 1994 by and among
            the Company,  Michael  Schub,  Linda Amori,  Ron  Rodriguez,  Debbie
            Dworkin and William Zanker.

**10.22     Option  Agreement  dated June 20, 1994  between Bay Area Backs I and
            the Company relating to a potential franchise agreement.

**10.23     Option  Agreement  dated June 21, 1994  between Bay Area Backs I and
            the Company relating to a potential franchise agreement.

**10.24     Letter  dated  October 19, 1994 from the Company to Bay Area Backs I
            extending the term of the Option Agreements.

                                      -21-

<PAGE>

**10.24.1   Letter dated  February 13, 1995 from the Company to Bay Area Backs I
            extending the term of the Option Agreements.

**10.25     Form of Bridge  Note  relating to December  1994  private  placement
            securities offering.

**10.26     The Company's  Uniform  Franchise  Offering  Circular dated April 1,
            1994.

**10.27     Letter of Intent dated June 9, 1994 between Brookstone, Inc. and the
            Company.

**10.28     Letter of Intent dated October 6, 1994 between Brookstone,  Inc. and
            the Company.

**10.29     Assignment  of Patent  Rights  dated  December 23, 1994 from William
            Zanker to the Company.

**10.30     Consulting  Agreement dated March 9, 1995 between the Company and A.
            Clinton Allen.

**10.31     Option  Agreement  dated  March 9, 1995  between  the Company and A.
            Clinton Allen.

**10.32     Indemnification  Letter  dated  March 9, 1995 from the Company to A.
            Clinton Allen.

***10.33    Option  Agreement  dated  December  7,  1995,  by and among  Laidlaw
            Holdings, Inc., Laidlaw Equities, Inc. and the Company.

***10.34    Franchise  Termination  Agreement  dated as of May 30, 1995,  by and
            between the Company and Emerald Desert Rub.

***10.35    Option  Termination  Agreement  dated  as of May  30,  1995,  by and
            between the Company and Bay Area Backs I.

***10.36    Financial Advisory and Consulting  Agreement between the Company and
            Investors Associates, Inc.

*10.37      Consulting  agreement dated February 1, 1996 between the Company and
            Horatio Management Services Corp.

10.38       Franchise  Agreement dated November 19, 1996 between the Company and
            Roosevelt Field Partners, LLC.

10.39       Franchise  Agreement dated November 20, 1996 between the Company and
            Marion Holdings, Inc.

10.40       Option  Agreement  dated  November  21, 1996 between the Company and
            Marylou Garcia.

10.41       Agency  Agreement  dated  November  22, 1996 between the Company and
            Investors Associates, Inc., as amended December 20, 1997

10.42       Form of Note relating to December 1996 private placement.

10.43       Form of Warrant  relating to December  1996  private  placement,  as
            amended.

***11.1     Statement regarding Computation of Per Share Earnings.

**16.1      Letter  from  Elwell,  Cangiano,  Zdon & Dee  relating  to change in
            accountants.

***21.1     Subsidiaries of the Company.

                                      -22-

<PAGE>

- ---------------

*           Incorporated by reference to the Company's Registration Statement on
            Form SB-2 (File No. 333-21203).

**          Incorporated by reference to the Company's Registration Statement on
            Form SB-2 (File No. 33-88052).

***         Incorporated  by  reference  to the  Company's  Form  10-KSB for the
            fiscal year ended December 31, 1995 (File No. 0-25334).

            (B)  REPORTS ON FORM 8-K.  No reports  were filed on Form 8-K in the
quarter ended December 31, 1996.


                                      -23-

<PAGE>

                                   SIGNATURES

         In  accordance  with  Section  13 or 15(d) of the  requirements  of the
Exchange  Act,  the  registrant  has duly  caused the report to be signed on its
behalf by the  undersigned,  thereunto duly  authorized in the City of New York,
State of New York, on the 27th day of March, 1997.

                              THE GREAT AMERICAN BACKRUB STORE, INC.


                              By: /s/ William Zanker
                                  -----------------------------------
                                  William Zanker
                                  Chairman of the Board and President

         In accordance  with the Exchange Act, this report has been signed below
by the following  persons on behalf of the  registrant  and in the capacities on
the dates indicated.


    SIGNATURE                         TITLE                      DATE
    ---------                         -----                      ----

/s/ William Zanker         Chairman of the Board, President   March 27, 1997
- -------------------------  and Director
    William Zanker         

/s/Terrance C. Murray      Chief Executive Officer and        March 27, 1997
- -------------------------  Director (principal executive
   Terrance C. Murray      officer)

/s/ Keith Dee              Chief Financial Officer and        March 27, 1997
- -------------------------  Secretary (principal financial
    Keith Dee              and accounting officer)

/s/ Stephen Seligman       Director                           March 27, 1997
- -------------------------
    Stephen Seligman

/s/ Edward E. Faber        Director                           March 27, 1997
- -------------------------
    Edward E. Faber

/s/ Peter Hanelt           Director                           March 27, 1997
- -------------------------
    Peter Hanelt

/s/ Donald R. Fleischer    Director                           March 27, 1997
- -------------------------
    Donald R. Fleischer

/s/ Andrew L. Hyams        Director                           March 27, 1997
- --------------------------
    Andrew L. Hyams


                                      -24-

<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                          INDEX TO FINANCIAL STATEMENTS



                                                                            PAGE
                                                                            ----

Report of Independent Certified Public Accountants                          F-2

Balance Sheet as of December 31, 1996                                       F-3

Statements of Operations for the years ended December 31, 1996
and 1995 and December 18, 1992 (Inception) to December 31, 1996             F-4

Statement of Changes in  Stockholders'  Equity for the years
ended  December 31, 1996 and 1995 and December 18, 1992
(Inception) to December 31, 1996                                            F-5

Statements of Cash Flows for the years ended December 31, 1996
and 1995 and December 18, 1992 (Inception) to December 31, 1996             F-6

Summary of Accounting Policies                                              F-7

Notes to Financial Statements                                              F-10

                                       F-1

<PAGE>
               REPORT OF INDEPENDENT CERTIFIED PUBLIC ACCOUNTANTS



Board of Directors
The Great American BackRub Store, Inc.
(A Development Stage Company)
New York, New York

We have audited the  accompanying  balance sheet of The Great  American  BackRub
Store,  Inc. as of December 31, 1996 and the related  statements of  operations,
changes in stockholders'  equity (capital  deficit) and cash flows for the years
ended  December  31, 1995 and 1996,  and for the period from  December  18, 1992
(date of inception) to December 31, 1996.  These  financial  statements  are the
responsibility of the Company's management.  Our responsibility is to express an
opinion on these financial statements based on our audits.

We  conducted  our  audits  in  accordance  with  generally   accepted  auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatements. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the  accounting  principles  uses and  significant  estimates  made by
management,  as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

In our opinion,  the financial  statements  referred to above present fairly, in
all material  respects,  the financial  position of The Great  American  BackRub
Store,  Inc. as of December 31, 1996,  and the results of its operations and its
cash flows for the years ended  December  31, 1995 and 1996,  and for the period
from  December 18, 1992 (date of  inception) to December 31, 1996, in conformity
with generally accepted accounting principles.

The  accompanying  financial  statements  have been  prepared  assuming that the
Company  will  continue  as a  going  concern.  As  discussed  in  Note 1 to the
financial  statements,  the  Company has  suffered  recurring  losses  since its
inception and has an accumulated deficit of $7,001,507, which raises substantial
doubt  about its  ability to continue  as a going  concern.  Management's  plans
regarding  those matters also are described in Note 1. The financial  statements
do not  include  any  adjustments  that might  result  from the  outcome of this
uncertainty.


                                                       BDO Seidman, LLP
                                                       ----------------
                                                       BDO Seidman, LLP

New York, New York
January 31, 1997

                                       F-2

<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                                  BALANCE SHEET

                             AS OF DECEMBER 31, 1996

                                     ASSETS

Current assets:
     Cash                                                         $ 1,188,038
     Receivables - other                                              215,060
     Prepaid expenses                                                  50,690
     Inventory                                                        329,269
                                                                 ------------
          Total current assets                                      1,783,057

Property and equipment:
     Furniture and fixtures                                           462,180
     Leasehold improvements                                           951,238
     Purchased lease                                                  120,000
     Computer equipment                                                44,306
                                                                  -----------
                                                                    1,577,724
     Less, Accumulated depreciation                              (    190,072)
                                                                  -----------
                                                                    1,387,652

Other assets:
     Deferred offering costs                                           68,800
     Note receivable                                                   50,000
     Lease and equipment deposits                                     289,152
                                                                 ------------

          Total other assets                                          407,952
                                                                 ------------
                  Total assets                                   $  3,578,661
                                                                 ============

                      LIABILITIES AND STOCKHOLDERS' EQUITY

Current liabilities
     Accounts payable                                             $   576,857
     Accrued expenses                                                 421,276
     Accrued payroll and related                                      197,749
     Bridge notes                                                       7,348
     Deferred revenue                                                 328,262
                                                                 ------------
                  Total current liabilities                         1,531,492

Deferred rent                                                         240,740

Commitments and contingencies
Stockholders' equity:
     Series B convertible  preferred stock,  $.001 par value
     15,000,000 shares authorized,   none  issued
     Common stock, par value $0.001 per  share,
     20,000,000 shares authorized, 2,393,354 shares
     issued and outstanding                                             2,293
     Additional paid in capital                                     8,805,543
     Deficit accumulated during the development stage             ( 7,001,507)
                                                                  -----------
                                                                    1,806,429
                  Total liabilities and stockholders' equity      $ 3,578,661
                                                                  ===========


See  accompanying   summary  of  accounting  policies  and  notes  to  financial
statements.

                                       F-3

<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>

                                                                         Years Ended                        December 18, 1992
                                                                         December 31,                       (Inception) to
                                                                    1996                  1995              December 31, 1996
                                                                    ----                  ----              -----------------
<S>                                                             <C>                    <C>                  <C>         
Revenues:
Services                                                         $ 2,140,304            $   874,320          $ 3,607,103
Products                                                             868,214                326,012            1,370,168
Royalties, franchise fees and other                                   37,419                  1,609               83,977
                                                                 -----------            -----------          -----------

          Total                                                    3,045,937              1,201,941            5,061,248
                                                                 -----------            -----------          -----------

Operating expenses:
Salaries and wages                                                 1,495,274              1,230,531            3,239,905
Cost of products sold, buying and occupancy                          611,919                269,261              989,483
Rental expense                                                       734,588                409,850            1,406,392
Advertising and promotion                                            210,754                158,657              506,426
Options granted as financial advisory fees                           481,250                     --              481,250
General and administrative                                         2,294,907              1,521,672            4,685,149
Depreciation                                                         128,876                 65,220              219,464
Waived salaries                                                           --                 30,000              350,000
                                                                  ----------              ---------           ----------

                  Total                                            5,957,568              3,685,191           11,877,069
                                                                  ----------              ---------           ----------

Net loss from operations                                         ( 2,911,631)           ( 2,483,250)         ( 6,815,821)
                                                                  ----------             ----------           ----------

Other income (expense):
Interest income                                                       93,667                149,691              243,358
Interest expense                                                 (     7,348)           (   313,696)         (   429,044)
                                                                  ----------             ----------           ----------

                  Total                                               86,319               (164,005)            (185,686)
                                                                  ----------             ----------           ----------

Net loss                                                         ($2,825,312)           ($2,647,255)         ($7,001,507)
                                                                  ==========             ==========           ==========
Weighted average number of shares outstanding
     during the period                                             2,005,573              1,582,250
                                                                  ==========            ===========


Net loss per common share and equivalents                         $    (1.41)            $    (1.67)
                                                                   ==========            ==========
</TABLE>


See  accompanying   summary  of  accounting  policies  and  notes  to  financial
statements

                                       F-4

<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A Development Stage Company)
                  STATEMENTS OF CHANGES IN STOCKHOLDERS' EQUITY

<TABLE>
<CAPTION>


                                                                                                                        Deficit
                                                                                                                       Accumulated
                                                                       Common Stock                   Additional        during the
                                                                                                       Paid-in         Development
                                                                 Shares              Amount            Capital           Stage
                                                                 ------              ------            -------           -----

<S>                                                            <C>                   <C>            <C>               <C>
Balance, December 18, 1992 (Inception)                                 -             $    -           $       -        $      -

Initial issuance of common stock for services,                   375,000                375               2,625               -
June 1993

Issuance of common stock in private placement,                   125,000                125             869,875               -
October 1993, for cash at $8 per share, net of
issuance costs

Net loss, year ended December 31, 1993                                 -                  -                   -        (409,965)
                                                                --------             ------           ---------        --------- 


Balance, December 31, 1993                                       500,000                500             872,500        (409,965)

Issuance of Warrants to Bridge Note Investors                          -                  -             106,000                 -

Waived salaries                                                        -                  -             320,000                 -

Net loss, year ended December 31, 1994                                 -                  -                   -        (1,118,975)
                                                               ---------             -------          ---------        -----------


Balance, December 31, 1994                                       500,000                500           1,298,500        (1,528,940)

Issuance of common stock in public offering,                   1,250,000              1,250           5,029,771                 -
March 1995, for $5 per share, net of issuance
costs

Issuance of warrants to Bridge Note Investors                          -                  -             306,500                 -

Waived salaries                                                        -                  -              30,000                 -

Issuance of common stock for additional costs in                  10,500                 11              10,489                 -
connection with the March 7, 1995 public offering

Options granted as compensation                                        -                  -             106,830                 -

Issuance of common stock to former franchisee                     24,766                 25              66,890                 -
and consultant

Net loss, year ended December 31, 1995                                 -                  -                   -        (2,647,255)
                                                              ----------             ------       -------------        -----------


Balance, December 31, 1995                                     1,785,266              1,786           6,848,980        (4,176,195)

Exercise of stock options and bridge warrants                    604,000                603           1,225,112                 -

Options granted as financial advisory fees                             -                  -             525,000                 -

Issuance of common stock to former consultants                     4,088                  4              31,527                 -

Issuance of warrants to bridge note investors, net of cost             -                  -             174,924                 -

Net loss, year ended December 31, 1996                                 -                  -                   -        (2,825,312)
                                                              ----------             -------       ------------        -----------


Balance, December 31, 1996                                     2,393,354             $2,393         $,8,805,543       ($7,001,507)
                                                               =========             ======        ============       ==============
</TABLE>

See  accompanying   summary  of  accounting  policies  and  notes  to  financial
statements

                                       F-5

<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)
                            STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                                        Years ended
                                                                                         December 31,           December 18, 1992
                                                                                                                  (Inception) to
                                                                               1996                  1995        December 31, 1996
                                                                               ----                  ----       ------------------
Cash flows from operating activities:
<S>                                                                          <C>                <C>                  <C>         
     Net loss                                                                ($2,825,312)       ($2,647,255)         ($7,001,507)
                                                                              ----------         ----------           ----------
     Adjustments to reconcile net loss to net cash used by
          operating activities:
     Depreciation and amortization                                               136,244             65,220              210,920
     Salaries waived by officers                                                      --             30,000              350,000
     Warrant financing costs                                                          --            306,500              412,500
     Options granted as financial advisory fees                                  525,000            106,830              631,830
     Common stock issued to former franchisee and consultant                      31,531             66,915               98,478
     (Increase) decrease in:
          Accounts receivable                                                   (206,006)            37,742           (  215,060)
          Prepaid expenses                                                        58,998         (  109,688)          (   50,690)
          Inventory                                                            ( 111,560)        (  204,515)          (  329,269)
          Other assets                                                        (  243,139)           191,122           (  407,952)
     Increase (decrease) in:
          Accounts payable and accrued expenses                                  454,525            244,439              998,133
          Accrued payroll and related                                            102,957            251,310              197,749
          Deferred revenues and rent                                             293,081            177,442              569,002
          Accrued officer expenses                                                    --          (  67,040)                  --
                                                                               ---------          ---------           ----------
                  Total adjustments                                            1,041,611          1,096,277            2,465,641
                                                                               ---------          ---------           ----------

Net cash used by operating activities                                         (1,783,701)        (1,550,978)          (4,535,866)
                                                                              ----------          ---------            ---------

Cash flows from investing activities:
     Purchase of certificate of deposit                                               --          1,000,000)         ( 1,000,000)
     Maturity of certificate of deposit                                        1,000,000                 --            1,000,000
     Purchased lease                                                                  --           (120,000)         (   120,000)
     Purchase of property and equipment                                          650,637)          (599,350)         ( 1,457,724)
                                                                              ----------         ----------           ----------
Net cash used in investing activities                                            349,363          1,719,350)         ( 1,557,724)
                                                                             -----------         ----------           ----------
Cash flows from financing activities:
     Net cash proceeds from the issuance of common stock                       1,225,715          5,031,021            7,126,704
     Net proceeds from the issuance of bridge warrants                             4,000                 --                4,000
     Proceeds from issuance of bridge notes and short-term debt                  262,667                 --              687,667
     Payment of bridge notes and short-term debt                                      --         (  605,000)          (  605,000)
     Bridge financing costs                                                    (  91,743)                --           (   91,743)
     Payment of officer loan payable                                                  --         (   15,000)                  --
                                                                              ----------         ----------           ----------
Net cash provided by financing activities                                      1,400,639          4,411,021            7,301,628
                                                                              ----------         ----------           ----------
Net increase (decrease) in cash and cash equivalents                           (  33,699)         1,140,693            1,188,038
Cash and cash equivalents, beginning of period                                 1,221,737             81,044                   --
                                                                              ----------         ----------           ----------
Cash and cash equivalents, end of period                                      $1,188,038         $1,221,737           $1,188,038
                                                                              ==========         ==========           ==========

Supplemental  disclosures of cash flow information:
  Cash paid during the period for:
          Interest                                                            $       --         $    7,196           $   20,892
                                                                              ==========         ==========           ==========
          Income taxes                                                        $    5,500         $    1,500           $    8,375
                                                                              ==========         ==========           ==========
</TABLE>


See  accompanying   summary  of  accounting  policies  and  notes  to  financial
statements.

                                       F-6

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         ( A DEVELOPMENT STAGE COMPANY)

                         SUMMARY OF ACCOUNTING POLICIES

DESCRIPTION OF BUSINESS

The Great  American  Backrub  Store,  Inc. (the  "Company"),  formally  American
Pleasure,  Inc.,  is an  owner/operator  and  franchisor  of retail stores which
provide  seated,  fully  clothed  back  rubs and sell  back and  stress  related
products.  The Company,  incorporated on December 28, 1992,  began operations in
August,  1993 and opened its first store for  business in October,  1993.  As of
December 31, 1996,  the Company has thirteen  retail stores in operation and two
franchised store locations.

Management  believes  that  the  Company's  planned  principal  operations,  the
establishment of  company-owned  and franchised  stores  throughout the country,
have not yet  commenced.  The initial eight stores have been used to continue to
develop and modify the Company's retail concept.  Accordingly,  the accompanying
financial  statements  have been prepared as a  development  stage  company,  in
accordance with Statement of Financial Accounting Standards (SFAS) No. 7.

USE OF ESTIMATES

In  preparing  financial   statements  in  conformity  with  generally  accepted
accounting principles,  management is required to make estimates and assumptions
that affect the reported amounts of assets and liabilities and the disclosure of
contingent  assets and  liabilities at the date of the financial  statements and
revenues and expenses during the reporting  period.  Actual results could differ
from those estimates.

CASH AND CASH EQUIVALENTS

Cash and cash  equivalents  represent all amounts held in banks and money market
accounts and short term  investments  such as United States  Treasury bills with
original maturities of less than three months.

DEFERRED OFFERING COSTS

The Company has deferred offering costs related to a proposed offering (Note 8).
The deferred  offering  costs will be charged to equity upon  completion  of the
proposed  offering.  Should the proposed offering prove to be unsuccessful,  the
deferred costs, as well as additional  expenses to be incurred,  will be charged
to operations.

CONCENTRATION OF CREDIT RISK

Financial  instruments  which  potentially  subject the  Company to  significant
concentration of credit risk  consist  primarily  of $529,000 of cash in a money
market account at December 31, 1996.

INVENTORY

Inventories,  consisting of merchandise held for resale, are valued at the lower
of cost or market.  The Company uses the retail inventory method.

                                      F-7
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         ( A DEVELOPMENT STAGE COMPANY)

                         SUMMARY OF ACCOUNTING POLICIES

PROPERTY AND EQUIPMENT

Property  and  equipment  are  stated at cost,  less  accumulated  depreciation.
Expenditures  from  maintenance  and repairs are charged to expense as incurred.
Depreciation  is provided  using the  straight-line  method  over the  estimated
useful life's of the assets as follows:

Leasehold improvements     The lesser of 10 years,  or the remaining life of the
                           lease
Purchased lease            The lesser of 10 years,  or the remaining life of the
                           lease
Furniture and fixtures     5 - 10 years
Computer equipment         5 years


REVENUE RECOGNITION

The  Company-owned  store revenues are recognized  when services are provided or
upon the  sale of  products.  Sales of gift  certificates  are  recognized  when
redeemed or upon expiration.  Royalties are recognized as income in the month in
which franchisee services are rendered or products are sold by franchisees.  The
Company  recognizes  franchise  revenue in accordance with SFAS No. 45. Deferred
revenues represent unredeemed and unexpired gift certificates.

PER SHARE DATA

Net loss per  common  share for the year  ended  December  31,  1996 and 1995 is
computed by dividing net loss by the weighted average common shares  outstanding
during the year.  The  assumed  exercise  of common  share  equivalents  was not
utilized since the effect was anti-dilutive.

REVERSE STOCK SPLIT

In conjunction with the Public offering, on March 7, 1995(see Note 2), the Board
of Directors declared a 1 for 8 reverse stock split effective as of the business
on February 23, 1995(see Note 2). The accompanying  financial statements and all
common shares and  equivalents  and per share data included in the  accompanying
financial  statements  and  footnotes  have been restated to reflect the reverse
stock split as if it occurred on January 1, 1995.

FAIR VALUE OF FINANCIAL INSTRUMENTS

The  carrying  values  of  financial   instruments   including  cash,   accounts
receivable, inventory, accounts payable, accrued expenses, and deferred revenues
approximate fair value at December 31, 1996 and December 31, 1995 because of the
relative short maturities of these instruments.

LONG-LIVED ASSETS

During 1995,  Statement of Financial  Accounting  Standards No. 121, "Accounting
for the Impairment of Long-lived Assets and for Long-lived Assets to Be Disposed
Of" ("SFAS 121"), was issued. SFAS 121 requires the Company to review long-lived
assets and certain  identifiable  assets  related to those assets for impairment
whenever  circumstances  and situations  change such that there is an indication
that the carrying  amounts may not be recoverable.  If the  undiscounted  future
cash  flows of the  enterprise  are less  than  their  carrying  amounts,  their
carrying amounts are reduced to fair value and an impairment loss is recognized.
The adoption of this  pronouncement in 1996 did not have a significant impact on
the Company's financial statements.

                                      F-8
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                         ( A DEVELOPMENT STAGE COMPANY)

                         SUMMARY OF ACCOUNTING POLICIES

STOCK OPTIONS

In October 1995, the FASB issued Statement of Financial Accounting Standards No.
123  "Accounting  for Stock-Based  Compensation"  ("SFAS 123").  SFAS 123 allows
companies to choose whether to account for stock-based  compensation on the fair
value method or to continue to account for  stock-based  compensation  under the
current Intrinsic value method as prescribed by APB Opinion No. 25, " Accounting
for Stock Issued to Employees." The Company has adopted  disclosure  alternative
under SFAS 123 during  1996 and will  continue to follow the  provisions  of APB
Opinion No. 25.

                                      F-9
<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS

NOTE 1 - GOING CONCERN

The  accompanying  financial  statements  have been  prepared  assuming that the
Company  will  continue  as a going  concern;  they do not  include  adjustments
relating to the  recoverability of recorded asset amounts and  classification of
recorded  assets and  liabilities.  The Company has  incurred  losses  since its
inception  and has  accumulated  a deficit of  $7,001,507  at December 31, 1996.
Insomuch as the Company continues to have a high level of operating expenses and
will be required to make  significant  up-front  expenditures in connection with
its proposed expansion, the Company anticipates that losses will continue for at
least 12 months and until such time, if ever, as the Company is able to generate
sufficient  revenues  to  finance  its  operations  and the  costs of  continued
expansion.  Since inception,  the Company's  operations have generated  negative
cash flow, as its expenses have exceeded revenues,  and the Company's ability to
continue its operations is dependent upon additional  debt or equity  financing.
There can be no assurance that the Company will be able to generate  significant
revenues or achieve  profitable  operations or that its operations will generate
positive cash flow. These conditions raise substantial doubt about the Company's
ability to continue as a going concern.

In  accordance  with  management's  plans,  the Company has retained  investment
banking counsel to advise it on the possible sale of equity securities,  as well
to as introduce and assist in the evaluation of potential merger and partnership
opportunities.  Management  expects that these  efforts will result in either an
additional  equity  infusion or an  introduction to other parties with interests
and resources  which may be  compatible  with that of the Company.  However,  no
assurances  can be  given  that  the  Company  will  be  successful  in  raising
additional  capital or entering into a business alliance.  Further,  there is no
assurance,  assuming the Company  successfully raises additional funds or enters
into a  business  alliance,  that the  Company  will  achieve  profitability  or
positive  cash flow.  On February  5, 1997,  the  Company  filed a  registration
statement  to  offer  270,000  shares  of  preferred  stock  for   approximately
$2,700,000,  which, if successful, after commissions and fees, would provide the
Company with net proceeds of approximately $2,000,000.  (See Note 8 - Subsequent
Events)


If the Company is unable to obtain adequate additional financing or enter into a
business  alliance,  or  if  the  operating  stores  do  not  meet  projections,
management  will  be  required  to  sharply  curtail  its  expansion  plans  and
operations.

NOTE 2 -  INITIAL PUBLIC OFFERING

In an initial  public  offering  completed  on March 7, 1995,  the Company  sold
1,250,000  shares of common  stock for  approximately  $6,250,000  which,  after
commissions  and fees,  provided the Company with net proceeds of  approximately
$5,000,000.

On January 4, 1995,  the Board of Directors  authorized a 1 for 8 reverse  stock
split of the Company's common stock  immediately  prior to the completion of the
public offering. This action was approved at the shareholders meeting on January
31, 1995. The reverse stock split was effected on February 23, 1995.

                                      F-10
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS

NOTE 3 - BRIDGE NOTES

As of December 31, 1996, short-term debt consisted of the following:

            Bridge notes                           $262,667
            Original issue discount                (255,319)
                                                   ---------
                     Total short-term debt         $   7,348
                                                   ==========

On December  27,  1996,  the Company  issued 10% Bridge  Notes in the  principal
amount of $262,667,  payable as to principal  and interest at the earlier of the
closing of a public offering  through the sale of equity  securities or December
27,  1997.  In  connection  with these notes,  the Company  also sold  4,000,000
warrants,  each warrant representing the right to purchase one share of Series A
preferred  stock at an exercise price of $5.00 per share.  Upon  consummation of
the offering, each bridge warrant shall automatically, without any action by the
bridge note  holders,  be  converted  into half of a  redeemable  warrant  which
entitles the holder to purchase one-half share of Series B preferred stock at an
exercise  price of $8.00 per share.  The  warrants  are  exercisable  at anytime
during the three-year  period commencing on the first anniversary of the date of
the warrant or December 27, 1997.  Original  issue discount of $262,667 has been
recorded and is being amortized over the expected term of the notes ( 3 months),
along with $91,743 of financing expenses.  Interest expense  amortization of the
original  issue discount of $7,348 for the year ended December 31, 1996 reflects
non-cash financing costs related to such warrants. Additional non-cash financing
costs of  approximately  $255,000  will be incurred  during the first quarter of
1997.

NOTE 4 - OPTIONS, STOCK PLANS AND MANAGEMENT COMPENSATION

The Company has employment  agreements with two executive officers which provide
for a minimum  aggregate  annual  compensation of $240,000 and expire on October
31, 1997.  These  agreements also provide for annual bonuses if, when and as may
be determined by the Company's Board of Directors. In addition, these agreements
provide for bonuses  aggregating  $230,000 upon  achievement of certain  Company
performance.

At the Company's 1994 annual meeting of shareholders  held on July 18, 1994, the
Company's  shareholders  approved the Employee Plan under which 75,000 shares of
common stock are authorized for issuance.  To date, 8,500 have been granted. The
purpose  of the  Employee  Plan is to  promote  the  success  of the  Company by
providing  a  method  whereby   eligible   employees  of  the  Company  and  its
subsidiaries,  as defined therein,  may be awarded  additional  remuneration for
services  rendered,  thereby  increasing their personal interest in the Company.
The  Employee  Plan is also  intended to aid in  attracting  persons of suitable
ability to become employees of the Company and its subsidiaries.

                                      F-11
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS

NOTE 4 - OPTIONS, STOCK PLANS AND MANAGEMENT COMPENSATION(CONT'D)

In December  1994,  the Company  granted  ten year  options to purchase  360,000
shares of Common  Stock to executive  officers of the Company.  Such options are
exercisable  at a price of $3.75 per share.  One-third  of such  options  became
exercisable in March,  1995,  one-third became  exercisable in December 1995 and
one-third became exercisable in December 1996. In July 1995, the Company granted
five-year  options  to  purchase  100,000  shares of Common  Stock to  executive
officers of the Company.  Such options are  exercisable at a price of $1.875 per
share.  All such options have been exercised.  In July 1995, the Company granted
options to purchase 10,000 shares of Common Stock to an executive officer of the
Company.  Such options are exercisable at a price of $2.5625 per share.  Options
to purchase 5,000 shares vest and became exercisable in July 1996 and options to
purchase an additional  5,000 shares vest and become  exercisable  in July 1997.
All options expire on the day before the 5-year anniversary of vesting. In March
1995, the Company granted ten year options to purchase  100,000 shares of Common
Stock to a consultant to the Company. Such options are exercisable at a price of
$5.00 per share. All such options are currently  exercisable.  In July 1995, the
Company granted five year options to purchase 25,000 and 40,000 shares of Common
Stock to consultants to the Company.  Such options are exercisable at a price of
$4 per share. All options are currently exercisable. In August 1995, the Company
granted  three year  options to  purchase  100,000  shares of Common  Stock to a
consultant to the Company,  of which options to purchase 76,500 shares have been
exercised to date.  Such options are exercisable at a price of $2.375 per share.
All such options are currently exercisable.

FASB Statement 123,  "Accounting  for  Stock-Based  Compensation,"  requires the
Company to provide pro forma  information  regarding net income and earnings per
share as if  compensation  cost for the  Company's  stock  option plans had been
determined in accordance  with the fair  value-based  method  prescribed in FASB
Statement 123.

Under the accounting provisions of FASB Statement 123, the Company's, net income
and  earnings  per share  would  have  been  reduced  to the pro  forma  amounts
indicated below.

                                    1996               1995
                                    ----               ----
Net Loss
   As reported                   $ 2,825,312       $ 2,647,255
   Pro forma                       3,114,162         3,386,455

Net loss per common share
   As reported                       $ (1.41)          $ (1.67)
   Pro forma                           (1.55)            (2.14)

Net loss per share
  As reported                        $ (1.41)          $ (1.67)
  Pro forma                            (1.55)            (2.14)

                                      F-12

<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS


NOTE 4 - OPTIONS, STOCK PLANS AND MANAGEMENT COMPENSATION(CONT'D)

Non-qualified stock option transactions during the years ended December 31, 1996
and 1995 are summarized below:
<TABLE>
<CAPTION>

                                December 31, 1996                 December 31, 1995
                                -----------------                 -----------------


                                                             Weighted                                         Weighted
                                          Exercise price      average                     Exercise price      average
                                            range per         exercise                      range per         exercise
                              Shares         share             price       Shares            share             price
                              ------         -----             -----       ------            -----             -----

<S>                          <C>         <C>                  <C>         <C>           <C>                   <C>
Outstanding
options at
beginning of year            925,000     $1.875 - $5.00       $3.20       360,000                $3.75        $3.75

Options
granted                      300,000     $1.00 - $2.50        $2.00       565,000       $1.875 - $5.00        $2.85

Options
exercised                    576,500     $1.00 - $2.375       $2.01             -                    -            -

Options
forfeited                     90,000         $2.375           $2.375            -                    -            -
                              ------         ------           ------            -                    -            -

Outstanding
options at
end of year                  558,500     $2.375 - $5.00       $3.93       925,000       $1.875 - $5.00        $3.20
                             =======     =====    =====       =====       =======       =====    ====         =====

Exerciseable
options at
end of year                  553,500     $2.375 - $5.00       $3.94       345,000       $1.875 - $5.00        $3.20
                             =======      =====    ====       =====       =======       =====    ====         =====
</TABLE>

NOTE 5 - INCOME TAXES

Income taxes are provided based on the liability  method of accounting  pursuant
to Statement of Financial  Accounting  Standards (SFAS) No. 109, "Accounting for
Income  Taxes."   Deferred   income  taxes  are  recorded  to  reflect  the  tax
consequences  on future  years  differences  between the tax bases of assets and
liabilities and their financial  reporting  amounts at each year-end.  Valuation
allowances  have been  established  for all  income  tax  benefits  since  their
realizability is uncertain.

                                      F-13

<PAGE>

NOTE 5 - INCOME TAXES(CONT'D)

Reconciliation  of the  difference  between income taxes computed at the Federal
statutory tax rates and the Company's effective tax rate are as follows.

                                                    Years Ended December 31,
                                                     1996           1995
                                                     ----           ----
Income tax benefit computed at Federal
  statutory tax rates                               (34.0)%        (34.0)%
Other                                                  .1             .1
Valuation allowance of net deferred tax asset        33.9           33.9
                                                     ----           ----
Provision for income taxes                              -%             -%
                                                     =====          =====


Deferred tax assets and liabilities are comprised of the following:

                                                      December 31,
                                                        1996

Net operating loss carryforward                       $2,176,000
Other, net                                                (7,000)
                                                      -----------
Net deferred tax asset                                 2,169,000
Valuation allowance                                   (2,169,000)
                                                      -----------
                                                      $        -
                                                      ===========

For Federal tax purposes,  the Company had available,  at December 31, 1996, net
operating loss carryforwards of approximately  $6,400,000,  which expire through
2011 subject to certain annual limitations.

NOTE 6 - RELATED PARTY TRANSACTIONS

The Company reimbursed  expenses paid personally by a stockholder,  amounting to
$50,000 for the period from  December 18, 1992 (date of  inception)  to December
31, 1995.

At  December  31,  1996,  the  Company  had a  receivable  due  from  one of its
franchisee's  totaling  $151,004.  Revenue  earned from this  franchise  totaled
approximately $21,000 for the year ended December 31, 1996. Certain officers and
directors of the Company own an interest of approximately 40% in this franchise.
This receivable is due on demand and is non-interest bearing.

                                      F-14
<PAGE>
                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS


NOTE 7 - COMMITMENTS

The Company leases retail stores and office equipment.  All of the retail stores
are leased under noncancellable agreements which expire at various dates through
the year 2006. The agreements,  which have been classified as operating  leases,
require the Company to pay insurance, taxes and other maintenance costs.

The following is a schedule of future minimum rental payments which are required
under operating leases that have initial or remaining noncancellable lease terms
in excess of one year as of December 31, 1996.

                  Year ending
                  December 31,                     Ner Minimun Rentals

                  1997                                  $1,113,000
                  1998                                   1,114,000
                  1999                                   1,107,000
                  2000                                   1,085,000
                  2001                                   1,086,000
                  Thereafter                             3,860,000
                                                        ----------

                                    Total               $9,365,000
                                                        =========

The  rental  expense,  including  deferred  rent,  under  operating  leases  was
$409,850, $734,588 and $1,406,392 for the years ended December 31, 1995 and 1996
and the period from December 18, 1992 (date of inception) to December 31, 1996.

Deferred  rent  results as the Company  recognizes  the cost of leases with free
rent periods and accelerating  lease payments on a straight-line  basis over the
term of the lease.


NOTE 8 - FINANCIAL ADVISORY AND CONSULTING AGREEMENT

In February 1996, the Company  entered into a financial  advisory and consulting
agreement  with an investment  banking firm to advise it on the possible sale of
additional  equity  securities,  as  well  as to  introduce  and  assist  in the
evaluation of potential merger and partnering opportunities.

The  agreement  is for a period of one year  commencing  on February 1, 1996 and
included a $100,000 retainer paid on the execution of the agreement and warrants
to purchase 100,000 shares of the Company's common stock at an exercise price of
$1.00 per share  exercisable  from the date of the  agreement  to and  including
January 31,  1997,  all of which have been  exercised  and  warrants to purchase
200,000  shares of common stock of the Company at an exercise price of $2.50 per
share  exercisable  from the date of the agreement to and including  January 31,
1998, of which all have been exercised.

Such  warrants  resulted  in a non-cash  charge of  $481,250  for the year ended
December 31, 1996 and will result in a non-cash charge of approximately  $50,000
for the year ended December 31, 1997.

                                      F-15


<PAGE>

                     THE GREAT AMERICAN BACKRUB STORE, INC.
                          (A DEVELOPMENT STAGE COMPANY)

                      NOTES TO AUDITED FINANCIAL STATEMENTS


NOTE 9 - SUBSEQUENT EVENTS

On February 5, 1997, the Company filed a registration statement to offer 270,000
shares of Series B convertible  Preferred  Stock for  approximately  $2,700,000,
which, if successful, after commissions and fees, would provide the Company with
net  proceeds  of  approximately  $2,000,000.  There is no  assurance  that this
offering will be successful.

Dividends  on the shares of the  Preferred  Stock  offered  would  accrue and be
cumulative from the date of original issue and would be payable semi-annually in
arrears  on April 1 and  October 1 of each  year in an amount  equal to $.70 per
share  per annum  payable  at the  Company's  option in cash or shares of Common
Stock based on the average reported closing price of the Common Stock.

Each share of Preferred  Stock would be  convertible at the option of the holder
thereof at any time from and after twelve months from the date of the closing of
this offering,  unless previously  redeemed,  into the greater of four shares of
Common  Stock or a number of shares of Common  Stock equal to $16.00  divided by
the average of the last reported sales price of the Common Stock up to a maximum
number of shares which has yet to be determined,  subject to further  adjustment
in certain circumstances.

The  Preferred  Stock  would be  redeemable  two years from the  closing of this
offering  with the  consent of the  Underwriter  or upon the closing of a public
offering  of the Company or five years from the  closing of this  offering.  The
Preferred Stock may be redeemed at the option of the Company in whole or part at
105% of the public  offering  price per share of Preferred  Stock,  plus in each
case accrued and unpaid dividends to the redemption date.

The  holders of  Preferred  Stock  would not be  entitled  to vote on any matter
except as required by law.

                                      F-16
<PAGE>
                                INDEX TO EXHIBITS

EXHIBIT NO.            DESCRIPTION
- -----------            -----------

**3.1        Certificate of Incorporation of the Company, as amended.

 *3.2        Amendment  of   Certificate   of   Incorporation   of  the  Company
             (designating Series A Convertible Preferred Stock).

**3.3        Amended and Restated By-Laws of the Company.

**4.1        Specimen Certificate of the Company's Common Stock.

**4.2        1994 Employee Stock Option Plan.

**4.3        Nonqualified Option Agreement of Mr. Zanker.

**4.4        Nonqualified Option Agreement of Mr. Murray.

**4.5        Nonqualified Option Agreement of Mr. Thompson.

**4.6        Form of Option  Agreement  for  Options  to be  issued  to  outside
             directors upon completion of the Offering.

**10.1       Employment Agreement dated November 1, 1994 between the Company and
             William Zanker.

**10.1.1     Amendment dated February 1, 1995 to the Employment  Agreement dated
             November 1, 1994 between the Company and William Zanker.

**10.1.2     Amendment No. 2 dated February 27, 1995 to the Employment Agreement
             dated November 1, 1994 between the Company and William Zanker.

**10.2       Employment Agreement dated November 1, 1994 between the Company and
             Terrance C. Murray.

**10.2.1     Amendment dated February 1, 1995 to the Employment  Agreement dated
             November 1, 1994 between the Company and Terrance C. Murray.

**10.2.2     Amendment No. 2 dated February 27, 1995 to the Employment Agreement
             dated November 1, 1994 between the Company and Terrance C. Murray.

**10.3       Employment Agreement dated November 1, 1994 between the Company and
             Steven J. Thompson.

**10.3.1     Amendment dated February 1, 1995 to the Employment  Agreement dated
             November 1, 1994 between the Company and Steven J. Thompson.

**10.3.2     Amendment No. 2 dated February 27, 1995 to the Employment Agreement
             dated November 1, 1994 between the Company and Steven J. Thompson.

**10.4       Franchise  Agreement  dated May 14, 1994 between Emerald Desert Rub
             and the Company.

**10.5       Lease Agreement dated August 25, 1993 between 175 East 57th Street,
             Inc. and the Company concerning the Third Avenue Store.
<PAGE>

**10.6       Lease   Agreement   dated   February   1994   between  Town  Sports
             International, Inc. and the Company concerning the East 86th Street
             Store.

**10.7       Notice  of  Town   Sports   International,   Inc.  to  the  Company
             terminating the East 86th Street Store lease.

**10.7.1     Lease Extension dated February 27, 1995 relating to the 86th Street
             Store Lease.

**10.8       Lease  Agreement  dated May 15, 1994  between  Martin Cable and the
             Company.

**10.9       Sublease  Agreement  dated May 31,  1994  between  the  Company and
             Emerald Desert Rub.

**10.10      Commercial  Lease and Deposit  Receipt dated  December 31, 1994 for
             the Company's San Rafael, California office.

**10.11      Promissory  Note dated  April 5, 1994  issued to  Colonial  Capital
             Corp. for $165,000.

**10.12      Substitute  Promissory  Note  dated  November  1,  1994  issued  to
             Colonial Capital Corp. for $165,000.

**10.13      Letter  Agreement  dated  December 23, 1994 between the Company and
             Colonial Capital, Inc.

**10.14      Promissory  Note dated  April 5, 1994  issued to Gary D. Lipson for
             $50,000.

**10.15      Substitute Promissory Note dated November 1, 1994 issued to Gary D.
             Lipson for $50,000.

**10.16      Promissory  Note  dated  April 5, 1994  issued  to  Kipnis  Tescher
             Lippman Valinsky and Kain for $115,000.

**10.17      Substitute  Promissory Note dated November 1, 1994 issued to Kipnis
             Tescher Lippman Valinsky & Kain for $115,000.

**10.18      Letter  Agreement  dated  December 28, 1994 between the Company and
             Kipnis Tescher Lippman Valinsky and Kain.

**10.19      Letter of Understanding dated December 16, 1994 from the Company to
             Colonial Capital, Inc.

**10.20      Purchase  Agreement  dated June 10, 1993 by and among the  Company,
             Michael  Schub,  Linda Amori,  Ron  Rodriguez,  Debbie  Dworkin and
             William Zanker.

**10.21      Mutual  Termination  Agreement dated November 15, 1994 by and among
             the Company,  Michael Schub,  Linda Amori,  Ron  Rodriguez,  Debbie
             Dworkin and William Zanker.

**10.22      Option  Agreement  dated June 20, 1994 between Bay Area Backs I and
             the Company relating to a potential franchise agreement.

**10.23      Option  Agreement  dated June 21, 1994 between Bay Area Backs I and
             the Company relating to a potential franchise agreement.

**10.24      Letter dated  October 19, 1994 from the Company to Bay Area Backs I
             extending the term of the Option Agreements.

**10.24.1    Letter dated February 13, 1995 from the Company to Bay Area Backs I
             extending the term of the Option Agreements.
<PAGE>

**10.25      Form of Bridge Note  relating to December  1994  private  placement
             securities offering.

**10.26      The Company's  Uniform  Franchise  Offering Circular dated April 1,
             1994.

**10.27      Letter of Intent  dated June 9, 1994 between  Brookstone,  Inc. and
             the Company.

**10.28      Letter of Intent dated October 6, 1994 between Brookstone, Inc. and
             the Company.

**10.29      Assignment  of Patent  Rights dated  December 23, 1994 from William
             Zanker to the Company.

**10.30      Consulting Agreement dated March 9, 1995 between the Company and A.
             Clinton Allen.

**10.31      Option  Agreement  dated  March 9, 1995  between the Company and A.
             Clinton Allen.

**10.32      Indemnification  Letter  dated March 9, 1995 from the Company to A.
             Clinton Allen.

***10.33     Option  Agreement  dated  December  7, 1995,  by and among  Laidlaw
             Holdings, Inc., Laidlaw Equities, Inc. and the Company.

***10.34     Franchise  Termination  Agreement  dated as of May 30, 1995, by and
             between the Company and Emerald Desert Rub.

***10.35     Option  Termination  Agreement  dated  as of May 30,  1995,  by and
             between the Company and Bay Area Backs I.

***10.36     Financial Advisory and Consulting Agreement between the Company and
             Investors Associates, Inc.

*10.37       Consulting agreement dated February 1, 1996 between the Company and
             Horatio Management Services Corp.

10.38        Franchise Agreement dated November 19, 1996 between the Company and
             Roosevelt Field Partners, LLC.

10.39        Franchise Agreement dated November 20, 1996 between the Company and
             Marion Holdings, Inc., as amended December 20, 1996

10.40        Option  Agreement  dated  November 21, 1996 between the Company and
             Marylou Garcia.

10.41        Agency  Agreement  dated  November 22, 1996 between the Company and
             Investors Associates, Inc., as amended December 20, 1996.

10.42        Form of Note relating to December 1996 private placement.

10.43        Form of Warrant  relating to December  1996 private  placement,  as
             amended.

***11.1      Statement regarding Computation of Per Share Earnings.

**16.1       Letter  from  Elwell,  Cangiano,  Zdon & Dee  relating to change in
             accountants.

***21.1      Subsidiaries of the Company.
<PAGE>

- -----------------

*            Incorporated by reference to the Company's  Registration  Statement
             on Form SB-2 (File No. 333-21203).

**           Incorporated by reference to the Company's  Registration  Statement
             on Form SB-2 (File No. 33-88052).

***          Incorporated  by  reference  to the  Company's  Form 10-KSB for the
             fiscal year ended December 31, 1995 (File No. 0-25334).

                                                                   EXHIBIT 10.38

                              FRANCHISE AGREEMENT


         THE  GREAT  AMERICAN  BACKRUB  STORE,  INC.,  a New  York  Corporation,
hereinafter sometimes referred to as "Franchisor," and Roosevelt Field Partners,
LLC,  hereinafter referred to as "Franchisee," in consideration of the premises,
covenants, and promises herein, agree as follows:


                                    RECITALS
                                    ARTICLE 1

         SECTION  1.01.  Franchisor  is a corporation  duly  organized,  validly
existing,  and in good  standing  under  the  laws  of the  State  of New  York.
Franchisor's  principal office is located at 425 Madison Avenue,  Suite 605, New
York, NY 10017.

         SECTION  1.02.  Franchisee's  principal  address is:
                         10241 S.W. 136th Street
                         Miami, FL 33176

         SECTION 1.03.  Franchisor possesses rights under various registered and
unregistered  trademarks,  service marks, trade names and styles relating to the
trade name "The Great American BackRub,"  including  distinctive logos, and also
certain  copyrighted  material  embodying  the use of such marks and  Franchisee
specifically  acknowledges  Franchisor's  exclusive  right  to said  trademarks,
service marks, trade names, and copyrighted material.

         SECTION  1.04.  As the result of the  expenditure  of time,  effort and
money in  research  and  development,  Franchisor  has  developed  a system  and
acquired  experience and knowledge with respect to a system for the operation of
businesses  offering back rub services and products in a specially  designed and
decorated building with distinctive fixtures,  accessories and color scheme, all
known as "The Great  American  BackRub".  In addition,  through its  advertising
programs  and  the  quality  of  its  service,   Franchisor  has  established  a
reputation,  demand and goodwill  for back rub  services and products  under the
name of "The Great American BackRub".

         SECTION 1.05. Franchisor is also engaged in the business of granting to
others, by means of non-exclusive franchise agreements, special limited licenses
to utilize the name The Great American  BackRub,  the related  proprietary marks
and the associated  concepts in connection with the operation by such persons of
stores  and the sale,  distribution,  and  marketing  of back rub  services  and
products.


<PAGE>

         SECTION 1.06. All of the foregoing have a valuable  significance to the
public,  and  Franchisee,  being  cognizant  thereof,  desires  to  obtain  from
Franchisor, and Franchisor desires to grant to Franchisee, pursuant to the terms
of this Agreement,  a franchise to operate one The Great American  BackRub store
at the location hereinafter specified.

         SECTION  1.07.  Franchisor  expressly  disclaims  the  making  of,  and
Franchisee acknowledges that he has not received or relied upon, any warranty or
guaranty,  express or  implied,  as to the  revenues,  profits or success of the
business venture contemplated by this Agreement. Franchisee acknowledges that he
has not  received  or  relied on any  representations  about  the  franchise  by
Franchisor, or its officers,  directors,  employees or agents, that are contrary
to the statements made in Franchisor's Uniform Franchise Offering Circular or to
the terms herein, and further represents to Franchisor,  as an inducement to its
entry into this  Agreement,  that Franchisee has made no  misrepresentations  in
obtaining  the  Franchise.  Franchisee  has applied  for a franchise  to own and
operate a The Great American BackRub at the premises  identified in Section 2.01
hereof,  and such  application  has been approved by Franchisor in reliance upon
all of the representations made therein.

         SECTION  1.08.  The  parties  hereto,  in  consideration  of the mutual
agreements  herein contained and promises herein  expressed,  and for other good
consideration,  acknowledged by each of them to be satisfactory and adequate, do
hereby agree as follows:

                              TERMS AND CONDITIONS
                                    ARTICLE 2

         SECTION 2.01.  Franchisor  hereby grants to Franchisee  and  Franchisee
hereby accepts subject to the terms and conditions of this Agreement the limited
right and license to operate one The Great  American  BackRub  store  located at
Roosevelt Field Mall, Long Island,  New York (hereinafter  sometimes referred to
as the  "Subject  Location"),  together  with the  limited  right and license to
utilize the related  proprietary marks and Franchisor's system for the operation
of one The Great  American  BackRub  store.  Termination  or  expiration of this
Agreement shall constitute a termination or expiration of said Franchise.

         SECTION 2.02. Franchisee  acknowledges  Franchisor's exclusive right to
the name The Great American BackRub, and the programs,  including all bulletins,
procedures,  supplements,  forms,  advertising matter,  devices,  marks, service
marks,  trademarks,  trade  names,  logos and slogans,  and goodwill  associated
therewith,  whether currently being used or hereafter applied for or put to use,
in connection  with,  or  applicable  to, The Great  American  BackRub  program.
Franchisee  agrees  that he will not use or  attempt  to use any of said  names,
marks,  or  logos,  in his own name or that of any  other  partnership,  person,
corporation or other business entity and that he will use said names,  marks, or
logos  exclusively for, and in connection with, the promotion and conduct of the
business herein described.

         SECTION 2.03.  Subject to the terms and conditions  hereof, and further
provided  that  Franchisee  has not breached any of the terms and  conditions of
this agreement,

                                       -2-

<PAGE>

Franchisor grants to Franchisee during the term of this Agreement,  the right to
use in  connection  with  Franchisee's  The  Great  American  BackRub  franchise
Franchisor's marks, service marks,  trademarks,  trade names, logos and slogans,
whether currently being used or hereafter applied for or put into use.

         SECTION 2.04. The rights herein granted to Franchisee by Franchisor are
specifically  restricted to the operation by Franchisee of a The Great  American
BackRub  at the  Subject  Location.  The right and  license  herein  granted  to
Franchisee shall be effective only with respect to the franchise  located at the
Subject Location.  No branches or second locations shall be permitted under this
Agreement,  and  Franchisee  hereby  acknowledges  that  no  representations  or
warranties  have been made by Franchisor  with respect to the grant of any other
franchises  or  permission  to operate the  franchise  from an additional or any
other location.

         SECTION  2.05.  The nature of the right and license  herein  granted to
Franchisee  is  non-transferable.  Franchisee  may not  directly  or  indirectly
sublicense or  subfranchise  any other  person,  firm or  corporation  to own or
operate  a The  Great  American  BackRub  store,  to  utilize  in  any  way  the
proprietary  marks of  Franchisor,  or to  utilize in any way all or any part of
Franchisor's program.  Further, without the prior written consent of Franchisor,
Franchisee  shall not sell,  assign,  or transfer said license or right,  or any
interest therein, except through an assignment of this Agreement in it entirety,
and then  subject  to the  provisions  of and only to the  extent  permitted  by
Article 9 hereof.

         SECTION   2.06.   The  license   herein   granted  to   Franchisee   is
non-exclusive.  Franchisor  reserves  all  rights  to  grant  and  sell  similar
franchises and licenses to others to operate,  and to own or operate for its own
account or with others,  other The Great American BackRub stores at any location
whatsoever.

         SECTION 2.07. Franchisee  acknowledges and agrees that Franchisor would
be unable to protect its trade secrets  against  unauthorized  use or disclosure
and would be unable to encourage a free exchange of ideas and information  among
its franchisees if franchised  owners of The Great American  BackRub stores were
permitted to hold interests in any other business which is in direct or indirect
competition with Franchisee's The Great American BackRub.  Therefore, during the
term of the Franchise,  neither  Franchisee,  any shareholder or partner (in the
event  Franchisee is a  corporation  or  partnership),  nor any member of his or
their immediate families (including,  but not limited to, spouse,  child, spouse
of a child,  brother,  sister or parent)  shall have any  interest  as an owner,
investor,  partner, director, officer, employee,  consultant,  representative or
agent, or in any other capacity,  in any other business (a "Competing Business")
which is in the business of selling back rub services,  massages, or any related
services or products.  In the event this restriction is unenforceable  under the
provisions of any  applicable  law governing this  Agreement,  said  restriction
shall be modified such that the geographic limitations of said restriction shall
prohibit the direct or indirect  ownership or operation of a Competing  Business
within (i) a radius of ten (10) miles of the Subject Location,  or (ii) a radius
of three (3) miles from any other operating The Great

                                       -3-

<PAGE>

American BackRub store.  This  restriction  shall not be applicable to any other
The Great American BackRub store operated under Franchise  Agreements granted by
Franchisor nor the ownership of securities  listed on a stock exchange or traded
on the  over-the-counter  market that represent one percent (1%) or less of that
class of  securities.  Franchisee  shall not at any time  directly or indirectly
furnish any information to any person as to  Franchisor's  methods of operation,
techniques  or  methods,  advertising,   publicity,  promotions,  or  any  other
information relating to Franchisee's or Franchisor's business.

         SECTION 2.08. If this Agreement expires prior to its expiration and the
franchise is terminated  by Franchisor in accordance  with the provision of this
Agreement,  or, in the event this Agreement is terminated by Franchisee  without
cause, then Franchisee agrees that for a period of two (2) years,  commencing on
the effective date of  termination,  or the date on which  Franchisee  ceases to
conduct business at the Subject  Location,  whichever is later,  Franchisee will
not have  any  interest  as an  owner,  partner,  director,  officer,  employee,
consultant,  representative  or agent,  or in any other  capacity,  in any store
located  or  operating  within  (i) a radius  of ten (10)  miles of the  Subject
Location  or,  (ii) a radius of three (3) miles of any other The Great  American
BackRub in operation as of the effective date of said expiration or termination.
This restriction shall not be applicable to any other The Great American BackRub
operated under Franchise  Agreements  granted by Franchisor nor the ownership of
securities listed on a stock exchange or traded on the  over-the-counter  market
that represent one percent (1%) or less of that class of securities.


                               TERM/RENEWAL RIGHTS
                                    ARTICLE 3

         SECTION 3.01.  The initial term (the  "Initial  Term") of the franchise
and license herein granted shall expire,  unless sooner terminated in accordance
with the terms and conditions of this Agreement upon the EARLIER of:

         A. The expiration of a five (5) year term  commencing  December 1, 1996
(hereinafter  referred to as "the effective date") and ending November 30, 2001;
or

         B. The expiration or termination of  Franchisee's  lease or sublease or
his right to possession of the Subject Location (for whatever reason,  including
the  termination  of  Franchisor's   lease)  provided  neither   Franchisee  nor
Franchisor  have any right to renew such lease or sublease,  as the case may be,
or  Franchisee  fails or refuses  to  exercise  any right to renew  said  lease;
provided,  however,  in the event Franchisee  desires to relocate said franchise
location to a location acceptable to Franchisor,  and provided further that said
location is completed  within sixty (60) days after  termination of Franchisee's
right to occupy the Subject  Location,  Franchisee  shall be allowed to complete
the Initial Term at said new location.

         SECTION 3.02.  Provided  Franchisee shall have  substantially  complied
with all of the terms and conditions of this Agreement and any other  agreements
between Franchisor and

                                       -4-

<PAGE>
Franchisee,  and further provided  Franchisee shall have substantially  complied
with the operating standards and criteria established by Franchisor,  Franchisee
shall have the right and option to extend the Initial Term of the  franchise and
license  herein granted for one  additional  five (5) year term (the  "Extension
Term") terminating on the EARLIER of:

         A. Five (5) years following the commencement of said Extension Term, or

         B. The expiration or termination of  Franchisee's  lease or sublease or
his right to possession of the Subject  Location or Franchisee  fails or refuses
to exercise any right to sublease the Subject Premises from Franchisor.

         SECTION  3.03.  In order to exercise the right and option to extend the
Initial Term,  Franchisee  must give  Franchisor  written notice (the "Extension
Notice") of Franchisee's  election to do so not more than twelve (12) months and
not less than nine (9)  months  prior to the  expiration  of the  Initial  Term.
Provided,  however,  Franchisor may, if it so elects,  nullify and treat as null
and void, any such option or the exercise thereof, if:

         A.  At  the  time  of  the  exercise  of  any  such  option  or of  the
commencement of the Extension Term,  Franchisee is in default hereunder or under
Franchisee's lease or sublease of the Subject Location; or

         B.  Franchisee's  lease or sublease or his right to  possession  of the
Subject Location has terminated, and Franchisee has no right to renew such lease
or sublease, or chooses not to renew; or

         C. Franchisor is sublessor of the Subject Location and cannot renew its
lease on terms deemed reasonable by Franchisor; or

         D.  Franchisee  does not, prior to the  commencement  of said Extension
Term,  make, at Franchisee's  own expense,  such capital  expenditures as may be
required  by  Franchisor  to  renovate  and  modernize  the  Subject   Location,
including,   but  not  limited  to,  signs,  point  of  sale/computerized   cash
register(s),  equipment  and leasehold  improvements,  so as-to reflect the then
current  operating  systems  and  image  of other  The  Great  American  BackRub
locations; or

         E. Franchisee does not pay to Franchisor, contemporaneously with giving
the Extension Notice, the renewal fee specified in Section 4.08 hereof.

         SECTION  3.04. In the event  Franchisee  exercises his option to extend
the Initial Term  pursuant to the terms of Sections  3.02 and 3.03  hereof,  the
Franchisee  (and the owners of Franchisee,  if Franchisee is a corporation)  and
Franchisor  shall execute the then current form of Franchise  Agreement and such
ancillary  agreements as are then customarily used by Franchisor in the grant of
franchises for the ownership and operation of The Great American

                                       -5-

<PAGE>

BackRubs,  but which  shall  provide for the same  royalties  and other fees and
contributions  as required in this  Agreement.  In addition,  Franchisee and its
owners shall execute  general  releases,  in form and substance  satisfactory to
Franchisor,  of any and  all  claims  against  Franchisor  and  its  affiliates,
officers, directors,  employees and agents. Failure by Franchisee and its owners
to sign such  agreement(s)  and releases  within thirty (30) days after delivery
thereof to Franchisee shall be deemed an election by Franchisee not to renew the
Franchise.

         SECTION 3.05.  The franchise  herein granted is for the Initial Term of
five (5) years and,  at the option of  Franchisee,  the five (5) year  Extension
Term described above. Franchisor may offer to Franchisee an option to extend the
term of the franchise  herein granted for an additional term, in addition to the
Extension  Term,  of not  less  than  five (5) nor  more  than  ten (10)  years,
commencing upon the expiration of the Extension Term.  Franchisor's  decision to
offer, or not offer,  said option to Franchisee shall be based upon Franchisor's
analysis  of  Franchisee's  past  performance  and the future  potential  of the
Subject  Location.  Franchisor shall not  unreasonably  withhold the offering of
said option.

         Franchisor's  decision to offer,  or not offer,  said  option  shall be
based upon all information available to Franchisor,  including,  but not limited
to, the operating history of the franchise, the quality of operations, the level
of  Franchisee's  involvement in the  management of the franchise,  Franchisee's
operational proficiency and commitment to operational  excellence,  Franchisee's
participation  and cooperation  with other  franchisees and programs  adopted by
other franchisees,  Franchisee's  proficiency and commitment with respect to the
marketing of the franchise, Franchisee's efforts to develop effective management
personnel, the physical condition of the Subject Location,  Franchisee's history
of maintenance and capital  improvements  with respect to the Subject  Location,
Franchisee's participation in conventions and optional training programs offered
by Franchisor,  Franchisee's  payment history to Franchisor and vendors, and the
overall financial condition of Franchisee.

         Franchisor shall notify  Franchisee of Franchisor's  decision to offer,
or not offer, said additional term in writing not less than eighteen (18) months
prior to the  expiration  of the  Extension  Term.  Said  offer to extend may be
conditional and subject to Franchisee  complying with specified conditions prior
to the  effective  date of said  option  term.  In the event  that said offer to
extend the term hereof is subject to specified conditions, Franchisee shall have
a period of thirty (30) days  within  which to notify  Franchisor  in writing of
Franchisee's acceptance, or rejection, of said conditions.

         In the event that Franchisor does offer  Franchisee an option to extend
the term of the franchise,  Franchisee  shall be required to pay to Franchisor a
renewal fee  pursuant to the terms of Section  4.08 hereof and shall be required
to execute and be bound by the then current form of franchise  agreement used by
Franchisor  in the grant of The Great  American  BackRub  franchises,  but which
shall  provide  for the same  royalties  and  other  fees and  contributions  as
required in this Agreement.

                                       -6-

<PAGE>

         In the event that  Franchisor  notifies  Franchisee that Franchisor has
elected not to offer  Franchisee  an option to extended the term  hereof,  or if
Franchisee  elects not to comply with the conditions  set forth in  Franchisor's
offer of said  option,  Franchisee  shall  have the right to sell the  franchise
herein  granted  pursuant  to the  terms  and  conditions  of  Article 9 hereof,
including,  but not limited to, the  provisions  of Section  9.06.  In addition,
notwithstanding any provisions of Article 9 to the contrary, said buyer shall be
required to sign and be bound by the then current  form of  franchise  agreement
used by Franchisor in the grant of a The Great American BackRub franchise.

                                      FEES
                                    ARTICLE 4

         SECTION   4.01.   Franchisee   shall   pay   Franchisor   an   initial,
non-recurring,  non-refundable  (except as provided  in Sections  4.02 and 13.01
hereof)  franchise  fee of  Twelve  Thousand  Five  Hundred  Dollars  ($12,500).
Provided,  however,  if  Franchisee  has  executed  an "Option  Agreement"  with
Franchisor and Franchisee has complied with all terms thereof,  Franchisee shall
be given a credit for all  amounts  paid to  Franchisor  pursuant to said Option
Agreement.  Said  franchise fee shall be payable upon the execution and delivery
of this  Agreement.  Except as provided in Sections 4.02 and 13.01  hereof,  the
initial  franchise  fee shall be deemed  fully  earned  by  Franchisor  upon the
execution  and  delivery  of this  Agreement  and full  payment of said  initial
franchise  fee shall be in  addition  to the  monthly  royalty  fees  payable to
Franchisor  by  Franchisee  pursuant  to  Section  4.05  hereof  and shall be in
addition  to any and all  other  sums  required  to be  paid  to  Franchisor  by
Franchisee pursuant to any other term or provision of this Agreement whether for
advertising  contributions,  training  fees, or for any other reason or purpose.
Except as provided in Sections 4.02 and 13.01 hereof, said initial franchise fee
is not  refundable  under any  circumstances,  in full or in part  including any
termination  of this  Agreement  nor at any  other  time  nor  under  any  other
circumstances whatsoever.

         SECTION 4.02. Franchisee agrees that if Franchisor determines, pursuant
to the terms of  Section  6.03  hereof,  that  Franchisee  has not  successfully
completed  Franchisor's  initial  training course relating to the operation of a
The Great American BackRub franchise,  Franchisor shall return to Franchisee the
initial franchise fee paid to Franchisor by Franchisee  pursuant to Section 4.01
hereof  and this  Agreement  shall  be  deemed  to be null and void and  without
further effect.

         SECTION  4.03.  Upon  the  request  of  Franchisee,  any  sums  paid to
Franchisor  pursuant to Section 4.01 hereof  shall be  deposited  with an escrow
agent,  mutually acceptable to both parties,  who shall hold said sums until the
earlier of (1) notification from Franchisor that Franchisee did not successfully
completed  the initial  training  course as  specified in Section 6.03 hereof in
which event said  deposited sum shall be paid to  Franchisee,  or (2) Franchisee
has commenced  operation of the franchise at the Subject Location in which event
said deposited sum shall be paid to Franchisor.  Any costs  associated with said
escrow shall

                                       -7-
<PAGE>

be paid by  Franchisee  and all interest,  if any,  earned on said deposit while
held in said  escrow  agent  shall  inure to the party to whom said  deposit  is
ultimately paid.

         SECTION  4.04.  A  Franchisee  who  has  not  previously  attended  and
successfully completed Franchisor's initial franchisee training course shall pay
to Franchisor a non-refundable fee of Two Thousand Five Hundred Dollars ($2,500)
for Franchisee's  attendance at Franchisor's initial training course relating to
the  operation  of a The Great  American  BackRub  franchise.  Said fee shall be
subject to all of the terms and  conditions  of Section  6.03  hereof.  Said sum
shall be paid to Franchisor upon execution and delivery of this Agreement.

         SECTION 4.05.  In addition to the initial  payment set forth in Section
4.01 hereof,  Franchisee agrees to pay to Franchisor a monthly royalty fee equal
to Six Percent  (6%) of  Franchisee's  gross  monthly  revenues (as said term is
hereinafter  defined) derived from the operation of the franchise for each month
or any portion thereof during the term of this Agreement. Said fee shall be paid
on or before  the tenth  (10th)  day of each month and shall be based upon gross
revenues for the preceding  calendar month.  Along with said payment  Franchisee
shall furnish  Franchisor  with written reports on forms specified by Franchisor
for this purpose  signed by Franchisee  stating gross revenues for the preceding
calendar month as designated and classified on Franchisor's  forms. In addition,
provided said function is an available feature of any computerized point of sale
or accounting system specified by Franchisor,  Franchisor may require Franchisee
to electronically transfer said information or data to Franchisor.

         SECTION 4.06. In addition to any other payment herein required,  at any
time  during  the  initial  term of this  Agreement,  or any  extension  hereof,
Franchisor may establish an Advertising  Fund. In such event,  Franchisor  shall
give Franchisee written notice of the establishment of said Advertising Fund not
less than  thirty (30) days prior to any date that  payment to said  Advertising
Fund  shall  be  payable  pursuant  to  this  Agreement.  In the  event  that an
Advertising  fund is  established,  Franchisee  shall pay to  Franchisor,  as an
advertising and sales promotion fee, an amount equal to the GREATER of (i) Three
Percent (3%) of Franchisee's gross monthly revenues, as said term is hereinafter
defined,  for  each  month  (or any  portion  thereof)  during  the term of this
Agreement, or (ii) Five Hundred Dollars ($500.00). Said fee shall be paid in the
same manner as the monthly royalty fee specified in Section 4.05 hereof.

         Franchisor  shall  retain  said  sums in a  properly  segregated  fund.
Franchisor  shall supply  Franchisee with a semi-annual  statement for said fund
indicating  the gross amount of advertising  and sales  promotion fees collected
from all  franchisees,  the total  amount  expended  for  advertising  and sales
promotion,  and the balance of said fund.  Franchisor shall have  responsibility
for  disbursement  of  said  funds.  Provided,   however,  that  not  less  than
seventy-five  percent  (75%) of said  fees  shall be used  for  advertising  and
promotions  in the general  geographic  area of the  respective  Great  American
BackRub stores which  generated  said fees.  The manner,  media and cost of such
advertising or promotion shall be decided by Franchisor at its sole discretion.

                                       -8-

<PAGE>

         SECTION 4.07. The term "gross monthly revenues" is defined as the total
gross revenue derived by Franchisee in accordance with such accounting practices
and procedures as shall be determined and required by Franchisor with respect to
the  operations  of the  franchise,  whether from sales for cash or credit,  and
without regard to the source of payment  thereof or the collection  thereof,  or
the cost of  collection,  including  therein  the sales of all  merchandise  and
services,  but exclusive of all sales taxes, use taxes,  gross receipt taxes and
other similar taxes added to the sales price and collected  from the customer by
Franchisee,  and less any bona fide refunds.  The term "sales of all merchandise
and services" shall be determined and construed in its most comprehensive sense.

         SECTION 4.08.  In the event  Franchisee  should  exercise its option to
extend the Initial Term of the franchise and license herein granted  pursuant to
the terms and conditions of Sections 3.02, 3.03 and 3.04 hereof, Franchise shall
pay to Franchisor a renewal fee of Five Thousand Dollars ($5,000).

         SECTION 4.09. All royalty and service fees, advertising  contributions,
amounts due for purchases by Franchisee  from  Franchisor or its  affiliates and
other amounts which  Franchisee owes to Franchisor or its affiliates  shall bear
interest  after due date at the lesser of (i) eighteen  percent (18%) per annum,
or (ii) the highest  applicable  legal rate for open account  business credit in
the state in which the Subject Location is located. Franchisee acknowledges that
this provision of this Agreement shall not constitute  Franchisor's agreement to
accept such payments  after same are due or a commitment by Franchisor to extend
credit to, or otherwise finance Franchisee's  operation of, the franchise herein
granted.  Further,  Franchisee  acknowledges that his failure to pay all amounts
when due shall constitute grounds for termination of this Agreement, as provided
in Article 12, notwithstanding the provisions of this Section 4.09.

         SECTION 4.10.  Franchisee  agrees to execute and deliver to Franchisor,
within ten (10) days of receipt of Franchisor's written request, the appropriate
preauthorized  check and  electronic  funds  transfer  forms  from  Franchisee's
checking account so that Franchisor will be able to  electronically  deposit any
fees payable to Franchisor under the term of this Agreement on a timely basis.

                        LEASEHOLD RIGHTS AND OBLIGATIONS
                                    ARTICLE 5

         SECTION 5.01.  Franchisee  shall  lease/sublease  the Subject  Location
under the terms and conditions of that certain lease/sublease agreement dated as
of the date of this Agreement.

         SECTION 5.02. Franchisee,  at Franchisee's sole expense, shall add such
leasehold improvements to the Subject Location as may be required by Franchisor.
Said  leasehold  improvements  shall be constructed  in strict  conformity  with
designs, plans and specifications approved in writing by Franchisor prior to the
commencement of any  construction.  Franchisee,  at  Franchisee's  sole expense,
shall equip and furnish the Subject Location with

                                       -9-

<PAGE>
such  equipment,  furniture,  fixtures and signs as  Franchisor  may  reasonably
require  in order to  ensure a  uniform  appearance  of all The  Great  American
BackRub  locations.  Unless agreed to in a writing  executed by Franchisor,  all
such  improvements  and  furnishings  shall be completed  within sixty (60) days
after the execution of this Agreement.

         SECTION 5.03. Franchisee agrees to comply with all terms and conditions
of the  lease/sublease  referred to in Section 5.01 hereof.  Upon receipt of any
notice of  default  or breach  of the terms of said  lease/sublease,  Franchisee
agrees to forthwith take all reasonable  steps necessary to cure said default or
breach.  In the event  Franchisee does not forthwith act to cure said default or
breach,  Franchisor,  or its agents or employees,  may, in addition to any other
remedy available to Franchisor under the terms and conditions of this Agreement,
and with impunity,  take all  reasonable  steps  including,  but not limited to,
entering  the Subject  Location  for the  purpose of  operating  the  franchise,
necessary to cure said default or breach. Franchisee shall immediately reimburse
Franchisor for any costs incurred by Franchisor  incidental to Franchisor's cure
of said default or breach.

         SECTION  5.04.   Franchisee   agrees  to  maintain  all   improvements,
furniture,  fixtures and equipment  located in the Subject  Location in good and
safe working order and to replace (at Franchisee's expense) all worn, damaged or
unsafe  improvements,  furniture,  fixtures and equipment  with new  replacement
items of equal or better quality which shall conform in appearance and design to
the then current plans and specifications of Franchisor. In addition, Franchisor
may from time to time require Franchisee to modify the appearance of the Subject
Location to conform to the current  design and appearance  standards  adopted by
Franchisor.  Franchisee  shall,  within a  reasonable  time  after  notice  from
Franchisor  of such  standards,  take all steps,  including  remodeling or other
substantial  changes,  necessary to comply with said  standards at  Franchisee's
cost. In all events,  Franchisee  shall  install and use only such  furnishings,
fixtures and  equipment as shall  conform to  specifications  of design,  color,
quality,   performance  and  utility   designated  or  approved  in  writing  by
Franchisor.

         SECTION 5.05. Franchisee shall, at Franchisee's  expense,  maintain the
interior and exterior of the Subject  Location in a clean,  orderly,  safe,  and
sanitary condition satisfactory to Franchisor and shall make such repairs as are
necessary  to  maintain  an  aesthetically  pleasing  appearance.  All  repairs,
modifications,  and remodeling of the Subject  Location shall be made only after
Franchisee has received the prior written consent of Franchisor.

         SECTION  5.06.  Franchisee  agrees  to  indemnify,   defend,  and  hold
Franchisor harmless from any claim, action, proceeding or demand arising from or
pertaining to Franchisee's  improvements  to, or  modifications  of, the Subject
Location.

         SECTION 5.07.  Franchisee shall not install or use any sign, whether on
the exterior or in the interior of the Subject Location,  which has not received
the prior written  approval of Franchisor.  As used herein the term "sign" shall
be  interpreted  in its broadest  sense and shall include all  displays,  cards,
window advertising and promotional material.

                                      -10-

<PAGE>

         SECTION 5.08. Franchisor shall have the right to place in a conspicuous
location in the Subject  Location a sign of reasonable  proportions,  along with
written material,  which shall advise the public that Franchisee's business is a
franchise,  provide  information  to prospective  franchisees,  and a method for
prospective franchisee to contact Franchisor.

         SECTION 5.09. If Franchisee should fail to comply with any of the terms
and  conditions of this Article 5, in addition to any other relief  available to
Franchisor,   Franchisor  or  any  persons  authorized  by  Franchisor,  without
liability  to  Franchisee,  shall  have the  right,  in  addition  to any rights
Franchisor  may have  under  the  lease/sublease,  to enter at any time upon the
Subject  Location and perform any act deemed  necessary by  Franchisor to remedy
such failure and Franchisee shall immediately reimburse Franchisor for any costs
incurred by Franchisor incidental thereto.

                                    TRAINING
                                    ARTICLE 6

         SECTION   6.01.   Franchisor   shall  make   available  to   Franchisee
Franchisor's customary initial training course concerning the operation of a The
Great American BackRub  location.  Prior to the opening of the Subject Location,
and as a condition precedent to Franchisee's rights hereunder,  Franchisee shall
attend and complete said course to the satisfaction of Franchisor.

         SECTION  6.02.  Franchisee  shall be  entitled  to have one  additional
person attend Franchisor's customary initial training course,  provided however,
said  additional  person shall attend said  training  course at the same time as
Franchisee.  There  shall  be no  additional  training  fee  for  said  person's
concurrent attendance at said training course.

         SECTION 6.03. As provided in Section 4.04 hereof,  Franchisee shall pay
to  Franchisor  the  sum  of  Two  Thousand  Five  Hundred  Dollars  ($2,500.00)
representing a non-refundable  fee for  Franchisee's  attendance at said initial
training course.  Franchisee  acknowledges that in the event Franchisee does not
complete said training course to the  satisfaction of Franchisor,  no portion of
said fee shall be returned to Franchisee. NOTWITHSTANDING ANY CONTRARY PROVISION
IN  THIS  AGREEMENT,   THE  DETERMINATION  OF  WHETHER  OR  NOT  FRANCHISEE  HAS
SUCCESSFULLY  COMPLETED SAID INITIAL  TRAINING  COURSE SHALL BE MADE AT THE SOLE
DISCRETION OF FRANCHISOR.

         SECTION 6.04. In the event  Franchisor  determines  that Franchisee has
not  successfully  completed  Franchisor's  initial  training course pursuant to
Section 6.03 hereof, such decision shall render this Agreement null and void and
without further effect,.

         SECTION  6.05.  All new  employees of  Franchisee  shall be required to
attend  an  initial  training  course  conducted  by  Franchisor  at a  location
designated by Franchisor, at the

                                      -11-

<PAGE>

option of Franchisor,  by Franchisee using personnel and curriculum  approved by
Franchisor. No person shall provide any services in the Subject Location who has
not completed said training course to the satisfaction of Franchisor. Franchisee
shall be  responsible  for all  salaries and wages,  if any, due said  employees
during said training  course.  Franchisee  shall pay Franchisor a basic training
fee for each  employee who  participates  in said training  course.  The current
amount of said fee is set forth in Franchisor's Uniform Offering Circular.  Said
fee may increase during the term of this Agreement.

         SECTION 6.06.  Franchisor  shall have the right to require  Franchisee,
and any employee of Franchisee,  to attend, and successfully complete,  advanced
training courses related to the operations and services of the Subject Location.
Franchisee shall not be required to attend more than one (1) such training class
per  calendar  year.  Franchisee  shall be  responsible  for all  wages  due any
employees  during  said  training  and all  additional  costs  incurred  by said
employee.   Franchisee  shall  pay  Franchisor  a  fee  for  each  employee  who
participates in any such training course.  The current amount of said fee is set
forth in Franchisor's  Uniform Offering  Circular.  Said fee may increase during
the term of this Agreement. Franchisor shall not charge any fee for Franchisee's
attendance at any such training course.

         SECTION 6.07. All expenses of travel,  lodging, meals, and other living
expenses,  incurred  by  Franchisee,  and/or any  employees  of  Franchisee,  in
attending any initial or subsequent  training program or programs shall be borne
and paid by Franchisee.

                            OBLIGATIONS OF FRANCHISEE
                                    ARTICLE 7

         SECTION 7.01. Franchisee shall, beginning on the effective date of this
Agreement  and  continuing   during  the  remaining  term  of  this   Agreement,
continuously  operate a store at the Subject Location (except if prevented by an
act of God or other causes beyond the control of Franchisee), using Franchisee's
best efforts,  skills and diligence in the conduct  thereof,  and regulating and
controlling  Franchisee's  employees  so that  said  employees  maintain  a high
standard of professional competency and quality of service.

         SECTION 7.02. Franchisee shall not operate, directly or indirectly, nor
allow the operation  of, any other  business  within or in  connection  with the
Subject Location.

         SECTION 7.03.  Franchisee  shall operate the Subject Location in strict
conformity  with such reasonable  standards,  specifications,  requirements  and
instructions as Franchisor may hereafter adopt. Such standards,  specifications,
requirements and instructions shall include but not be limited to a computerized
point of sale  cash  register  and  telephone  modem  specified  by  Franchisor.
Franchisee  agrees to provide  Franchisor  telephonic  access to the information
stored on the point of sale  computerized cash register at such reasonable times
as Franchisor shall designate. In addition, Franchisor may request Franchisee to
electronically transfer information and/or data available from said computerized
point of sale cash register to

                                      -12-

<PAGE>

Franchisor.  Franchisee  agrees to comply with said request in a timely  manner.
Franchisor  shall have the right from time to time to make  reasonable  changes,
modifications,  or additions to any standards,  specifications  or  requirements
whenever  Franchisor  deems that such  changes,  modifications  or additions are
reasonably  necessary to improve the standards of quality,  service,  repair and
maintenance of the Subject Location or to protect any mark,  trademark,  service
mark or trade name of Franchisor.  Any such changes,  modifications or additions
shall automatically be binding upon Franchisee upon the giving of notice of same
to Franchisee by Franchisor.

         SECTION 7.04.  Franchisee  agrees that no employee of Franchisee  whose
professional  competency  or  quality  of  service  does not meet the  standards
established by Franchisor shall be allowed to work in the Subject Location.

         SECTION 7.05. Franchisee shall display and sell in the Subject Location
a limited line of retail  products  approved in advance by Franchisor.  Prior to
the sale of any product  Franchisee  shall  obtain  Franchisor's  prior  written
consent to the sale of said product.  Any such product shall strictly conform to
standards and  specifications  determined by Franchisor for products sold in The
Great American BackRub locations.

         SECTION 7.06.  Franchisee  shall offer all services and products  which
Franchisor may uniformly  require of all The Great American BackRub  franchises.
Franchisee   shall  perform  all  such  services  in  strict   conformity   with
Franchisor's  standards and  specifications  and, in addition,  Franchisee shall
comply with all  applicable  laws and  regulations  relating  to such  services.
Franchisee shall not offer any services which have not been previously approved,
in  writing,  by  Franchisor  or  which  is  prohibited  by  law  or  applicable
regulation.

         SECTION 7.07. All  advertising  or promotional  materials to be used by
Franchisee,  including signs or displays on or in the Subject Location,  must be
approved in writing by Franchisor  prior to any use thereof by Franchisee.  Said
prior  approval  requirement  shall not apply to any  advertising or promotional
material supplied to Franchisee by Franchisor.

         SECTION 7.08. Franchisee shall conform to all Federal,  State and local
health and building regulations and shall make prompt and timely payments of all
taxes  related to or  arising  from  Franchisee's  operation  of the  franchise.
Franchisee shall keep in force and effect all local,  State and national license
which may be required for the lawful operation of the franchise.

         SECTION 7.09.  Franchisee shall  immediately  notify  Franchisor of any
apparent infringement of, or challenge to, Franchisee's use of any name, mark or
logo used in connection with the franchise  herein granted,  or the claim by any
person or entity of any right to any such name, mark or logo.  Franchisee  shall
not  communicate  with any  person  other  than  Franchisor  and its  counsel in
connection with any such alleged  infringement,  challenge or claim.  Franchisor
shall  have sole  discretion  to take such  action  as it deems  appropriate  in
connection with said alleged  infringement,  challenge or claim,  and shall have
the exclusive

                                      -13-

<PAGE>

right  to  control  any  litigation  or  administrative  proceedings  associated
therewith.  Franchisee  agrees to execute any and all instruments and documents,
render  such  assistance,  and do such  acts and  things  as may be  reasonable,
necessary or advisable to protect and maintain the interest of Franchisor in any
litigation  or other  proceeding,  or to  otherwise  protect  and  maintain  the
interest of Franchisor in said names, marks or logos.

                              ACCOUNTING PROCEDURES
                                    ARTICLE 8

         SECTION  8.01.  Franchisee  shall  maintain  a  bookkeeping  system  in
conformity with the accounting methods  prescribed by Franchisor,  and shall use
such cash registers, books of accounts, reporting systems and methods which meet
the requirements of Franchisor.

         SECTION 8.02. Upon the written request of Franchisor, Franchisee agrees
to furnish to Franchisor copies of designated sales tax returns,  State, Federal
and local payroll tax returns,  and Federal and State income tax returns  within
thirty (30) days after receipt of said request.

         SECTION  8.03.  Franchisee  shall  furnish  to  Franchisor  a  copy  of
Franchisee's  report  of  gross  revenues,  gross  sales,  or other  data  which
Franchisee  may be  required  to submit to any  lessor/sublessor  of the Subject
Location within five (5) days after said reports are required to be submitted.

         SECTION  8.04.  Franchisor  shall  at all  times be  entitled  to audit
Franchisee's  gross  monthly  revenues  (as defined in Section  4.09  hereof) by
Franchisor,  its  employees,  agents or  representatives.  Such  audit  shall be
limited to the  determination  of gross monthly  revenues and shall be conducted
during normal business hours and either at the Subject Location or the principal
place of business of Franchisee.  Franchisee  agrees to supply Franchisor or its
designated agent with all information,  data and records reasonably necessary to
complete  said audit.  If it is  determined as a result of such audit that there
has been a deficiency in the payments made to Franchisor,  then such  deficiency
shall  become  immediately  due and payable  with  interest at the highest  rate
allowable  under  applicable  State  and/or  Federal law from the date when said
payments should have been made not to exceed  eighteen  percent (18%) per annum.
In addition,  if any of Franchisee's  reports shall be found to have understated
gross  monthly  revenue  by more  than two  percent  (2%),  in  addition  to any
royalties due Franchisor,  Franchisee  shall pay all of Franchisor's  reasonable
costs and expenses connected with said audit.  Further, in the event that any of
said reports are found to have  understated  gross monthly revenues by more than
five percent (5%),  such  understatement  shall be deemed to be a breach of this
Agreement  by  Franchisee.  Any  information  gained  from such  audit  shall be
confidential and shall not be disclosed except to carry out the purposes hereof.

         SECTION 8.05. The term "records" as used in Section 8.04 shall include,
but shall not be limited to, cash register  recordings,  purchase records,  bank
statements, sales journals,

                                      -14-

<PAGE>
payroll tax returns,  sales receipts,  employment records,  financial statements
and other records normally maintained by such a business.


                                   ASSIGNMENT
                                    ARTICLE 9

         SECTION 9.01. This Agreement and the franchise  granted  thereunder are
fully assignable by Franchisor and shall inure to the benefit of any assignee(s)
or other legal successor(s) to the interest of Franchisor  herein,  subject only
to the condition that the Assignee of Franchisor  shall,  subsequent to any such
assignment,  remain liable, primarily and/or secondarily, for the performance of
all obligations of Franchisor under this Agreement.

         SECTION 9.02.  Franchisee  understands and acknowledges that the rights
and duties  created by this  Agreement  are personal to Franchisee or its owners
and that Franchisor has granted the franchise in reliance upon the individual or
collective character,  skill, aptitude,  business ability and financial capacity
of  Franchisee or its owners.  Therefore,  except as  hereinafter  provided with
respect  to an  assignment  to a  corporation,  neither  the  franchise  nor the
franchised business or any interest therein nor any part or all of the ownership
of  Franchisee  may  be  voluntarily,  involuntarily,  directly  or  indirectly,
assigned,   sold,  subdivided,   sub  franchised  or  otherwise  transferred  by
Franchisee,   or  its  owners,   including  without   limitation  by  merger  or
consolidation,  or issuance of additional securities  representing  ownership in
Franchisee  nor  in  the  event  of the  death  of  Franchisee  or an  owner  of
Franchisee,  by  will,  declaration  of or  transfer  in  trust  or the  laws of
intestate  succession without the prior written approval of Franchisor,  and any
such  assignment  or transfer  without such approval  shall  constitute a breach
hereof  and  conveys  no rights to or  interests  in the  franchise,  franchised
business or Franchisee.

         SECTION 9.03. If Franchisee or its owners are in full  compliance  with
this Agreement,  Franchisor shall not  unreasonably  withhold its approval of an
assignment,  provided  that the  proposed  assignee(s)  is,  in the  opinion  of
Franchisor,  of good moral  character and has  sufficient  business  experience,
aptitude and financial  resources to own and operate the franchised business and
otherwise meets  Franchisor's  then applicable  standards for  Franchisees,  and
further provided that the following conditions are met prior to, or concurrently
with, the effective date of the assignment:

         (1) all obligations of Franchisee and its owners incurred in connection
with this Agreement have been assumed by the assignee(s);

         (2)  Franchisee  shall  have  paid  such  franchise  fees,  advertising
contributions,  amounts owed for purchases by Franchisee  from Franchisor or its
affiliates and any other amounts owed to Franchisor or its affiliates  which are
then due and unpaid;

                                      -15-

<PAGE>

         (3) the  assignee(s)  completes  the training  program  required of new
Franchisees  prior to the effective date of the  assignment and pays  Franchisor
the sum of Two Thousand Five Hundred ($2,500.00) as a fee for said course;

         (4) if required,  the owner/lessor of the Subject Location business has
consented  to  Franchisee's  assignment  or  sublease  of said  premises  to the
proposed assignee(s);

         (5) the assignee(s)  and if a corporation or  partnership,  its owners,
shall, at Franchisor's option, have executed and agreed to be bound by:

             (i) a  Guaranty  agreement,  satisfactory  in form and  content  to
Franchisor, whereby the assignee assumes the obligation of Franchisee under this
Agreement and the sublease described in Section 5.01 hereof; and

             (ii)  the  then  current  form  of  franchise  agreement  and  such
ancillary  agreements as are then customarily used by Franchisor in the grant of
The Great  American  BackRub  franchises,  but which shall  provide for the same
royalties  and  other  franchise  fees and  advertising  contributions  required
hereunder and be a term equal to the remaining term of this franchise agreement;

         (6)   Franchisee   or   assignee(s)   shall  have  paid  to  Franchisor
Franchisor's  standard  assignment  fee of Two  Thousand  Five  Hundred  Dollars
($2,500)  to defray  expenses  incurred by  Franchisor  in  connection  with the
assignment,  including, without limitation,  training of assignee(s),  legal and
accounting fees,  credit and other  investigation  charges and evaluation of the
assignee(s) and the terms of the assignment.

         (7)  except to the extent  limited or  prohibited  by  applicable  law,
Franchisee  and each of its owners if Franchisee is a corporation or partnership
shall have executed a general release,  in form  satisfactory to Franchisor,  of
any and all claims against  Franchisor and its affiliate,  officers,  directors,
employees and agents;

         (8) Franchisor shall have approved the material terms and conditions of
such  assignment and shall have  determined  that the price and terms of payment
are not so  burdensome  as to  adversely  affect  the future  operations  of the
franchised business by the assignee(s);

         (9) Franchisee and each of its owners if Franchisee is a corporation or
partnership  shall  have  executed  a  non-competition   covenant  in  favor  of
Franchisor and the assignee(s),  agreeing that for a period of not less than two
(2) years, commencing on the effective date of the assignment,  he will not have
any  direct or  indirect  interest  as an owner,  investor,  partner,  director,
officer,  employee,  consultant,  representative  or  agent,  or  in  any  other
capacity, in any business that (i) sells services or products  substantially the
same as a The Great  American  BackRub , and (ii) which is  located or  operates
within a radius of ten (10) miles of the

                                      -16-

<PAGE>

Subject  Location  or  within a three  (3) mile  radius  of any  other The Great
American BackRub in operation at the time of such transfer; and

         (10)  Franchisee  shall have entered into an agreement with  Franchisor
agreeing to subordinate to such assignee's obligations to Franchisor, including,
without  limitation,  any  franchise  fees and  advertising  contributions,  any
obligations  of such  assignee(s) to make  installment  payments of the purchase
price to Franchisee.

         (11) Adequate provisions have been made by Franchisee,  and approved by
Franchisor,  to assure that assignee has the financial capability to fulfill any
and all contractual  obligations to any existing  customer/patron of the Subject
Location  arising  from,  or related to, any back rub services or products to be
provided by Franchisee.

         The  Franchisor's  consent to an assignment of any interest  subject to
the  restrictions  of  Sections  9.02  and  9.03 of  this  Agreement  shall  not
constitute a waiver of any claims it may have against the Franchisee,  nor shall
it be deemed a waiver of Franchisor's  right to demand exact compliance with any
of the terms or conditions of the franchise by the assignee.

         SECTION 9.04.  Within sixty (60) days from the date of this  Agreement,
the franchise and the assets and  liabilities of the franchised  business may be
assigned to a newly organized  corporation  that conducts no business other than
the franchised  business,  which is actively  managed by Franchisee and in which
Franchisee  owns and  controls  all of the equity and voting power of all issued
and outstanding  capital stock. Such an assignment shall not relieve  Franchisee
of his obligations  hereunder,  and Franchisee and said corporation shall remain
jointly and  severally  liable for all  obligations  hereunder.  The articles of
incorporation,  by-laws and other  organizational  documents of such corporation
shall  recite  that the  issuance  and  assignment  of any  interest  therein is
restricted  by the terms of  Sections  9.02 and 9.03 of this  Agreement  and all
issued and  outstanding  stock  certificates  of such  corporation  shall bear a
legend  reflecting  or referring to the  restrictions  of said Sections 9.02 and
9.03.

         SECTION 9.05. The assignment of the rights,  duties and  obligations of
Franchisee  pursuant to Section 9.03 hereof shall not relieve  Franchisee of the
duties and obligations herein imposed on Franchisee.  Provided,  however,  if at
the expiration of six (6) months after the effective  date of any transfer,  the
transferee  has not  defaulted or breached any of the terms or conditions of the
then current agreement,  subject only to the exception set forth in this Section
9.05,  Franchisor  shall release  Franchisee from all obligations or liabilities
imposed on  Franchisee  pursuant  to this  agreement.  During said six (6) month
period, Franchisor shall give Franchisee written notice of any default or breach
by said  transferee.  Notwithstanding  the foregoing,  said release shall not be
effective  with respect to any liability of Franchisee  under the  provisions of
Section 7.09 hereof,  nor for any  liability of  Franchisee  with respect to the
unexpired term,  exclusive of any renewal terms,  under the sublease referred to
in Section 5.01.

                                      -17-

<PAGE>

         SECTION  9.06.  In the event  that  Franchisee  seeks the  approval  of
Franchisor to an assignment  pursuant to the terms of this Article 9, Franchisee
shall include with such request a copy of any agreement relating to the proposed
sale or assignment of the franchise  herein  granted.  Franchisor  shall have no
obligation  to  consider  any  request  for  consent to any  transferee  if said
agreement is not  included  with said  request.  Upon receipt of such offer from
Franchisee,  Franchisor  shall  have  the  option  of  purchasing  or  otherwise
acquiring  such of  Franchisee's  rights under this agreement and all such other
property and rights of the Franchisee as may be embraced within said offer, upon
the same  terms  and  conditions  as those  set forth  therein.  Franchisor  may
exercise  its option at any time within  thirty (30) days after  receipt of said
offer from  Franchisee by giving written notice of its acceptance to Franchisee.
This Section  shall not be  applicable to any transfer made pursuant to Sections
9.04 hereof.

         SECTION 9.07.  In the event  Franchisee  (or any of its owners)  shall,
subject to the restrictions and conditions of transfer contained in this Section
9.07,  attempt to raise or secure  funds by the sale of  securities  (including,
without limitation,  common or preferred stock, bonds,  debentures or general or
limited  partnership  interests) in  Franchisee or any affiliate of  Franchisee,
Franchisee  acknowledges that the written  information used with respect thereto
may reflect upon Franchisor.  No information respecting Franchisor or any of its
affiliates shall be included in any securities disclosure document,  unless such
information  has been  furnished  by  Franchisor,  in  writing,  pursuant to the
written request of the Franchisee,  in which the Franchisee  states the specific
purpose for which the information is to be used. Should Franchisor,  in its sole
discretion,  object to any reference to Franchisor or any of it affiliates or to
any of  their  businesses  in  such  offering  literature  or  prospectus,  such
literature  or prospectus  shall not be used unless and until the  objections of
Franchisor  are  withdrawn.  The Franchisor  assumes no  responsibility  for the
offering  whatsoever.  The prospectus or other  literature  utilized in any such
offering  shall  contain the following  language in bold-face  type on the first
textual page thereof:

"NEITHER THE GREAT  AMERICAN  BACKRUB  STORE,  INC. NOR ANY OF ITS AFFILIATES IS
DIRECTLY OR INDIRECTLY THE ISSUER OF THE SECURITIES OFFERED HEREBY.  NEITHER THE
GREAT  AMERICAN  BACKRUB  STORE,  INC.  NOR ANY OF ITS  AFFILIATES  ASSUMES  ANY
RESPONSIBILITY  WITH RESPECT TO THIS OFFERING AND/OR THE ADEQUACY OR ACCURACY OF
THE INFORMATION SET FORTH HEREIN,  INCLUDING ANY STATEMENTS MADE WITH RESPECT TO
ANY OF THEM.  NEITHER THE GREAT  AMERICAN  BACKRUB  STORE,  INC.  NOR ANY OF ITS
AFFILIATES  ENDORSES OR MAKES ANY RECOMMENDATION  WITH RESPECT TO THE INVESTMENT
CONTEMPLATED BY THIS OFFERING."

         Franchisee and each of its owners agrees to indemnify,  defend and hold
harmless  Franchisor  and  its  affiliates,   and  their  respective   officers,
directors,  employees and agents, from any and all claims, demands, liabilities,
and all costs and expenses (including, without limitation, reasonable attorneys'
fee) incurred in the defense of such claims, demands or

                                      -18-

<PAGE>
liabilities,  arising from the offer or sale of such securities whether asserted
by a purchaser  of any such  security or by a  governmental  agency.  Franchisor
shall have the right (but not the  obligation) to defend any claims,  demands or
liabilities  and/or  to  participate  in the  defense  of any  action  to  which
Franchisor  or any of its  affiliates  or  any  of  their  respective  officers,
directors, employees or agents is named as a party.

         SECTION 9.08.  Any attempt by the  Franchisee to transfer any rights or
interests under this Agreement without having received the prior written consent
of  Franchisor  shall  constitute  a  material  breach  of  this  Agreement  and
Franchisor  shall have the right to terminate this Agreement upon written notice
to Franchisee.

                            INSURANCE/INDEMNIFICATION
                                   ARTICLE 10

         SECTION  10.01.  In addition to any  insurance  required of  Franchisee
pursuant  to any  lease  relating  to the  Subject  Location,  Franchisee  shall
purchase and  maintain in effect at all times during the term of this  Agreement
policies of  insurance,  naming  Franchisor  and all  employees of Franchisee as
additional  insureds,  at Franchisee's  sole cost and expense.  Initially,  said
insurance will conform to the following specifications:

         A. Combined single limit,  liability and property insurance  including,
but not limited to,  "all risk"  buildings  and  contents  insurance  (including
replacement  cost and plate glass  provisions) for all leased or owned property,
general   liability   insurance   (including   premise   operations,   products,
professional   malpractice,   and  personal  injury)  and  automobile  insurance
(including owned, hired or leased, non-ownership, medical payments and uninsured
motorist) with policy limits of at least $1,000,000.

         B. An all inclusive standard umbrella policy of at least $1,000,000.

         C. Worker's compensation insurance as required by State law.

         Franchisor shall have the right,  upon thirty (30) days written notice,
to require  either an increase in said policy limits or  additional  coverage if
Franchisor,  in its sole discretion,  deems such increase or additional coverage
necessary.  Franchisee  shall supply  Franchisor  with current  certificates  of
coverage  indicating  full payment of insurance  policies in conformity with the
then current requirements and copies of all applicable  policies.  Said policies
shall contain endorsements  requiring the insurer to give Franchisor thirty (30)
days advance  written notice in the event of any  cancellation  or change in the
coverage, scope, or amount of such policy.

         SECTION  10.02.  Franchisee  agrees,  during and after the term of this
Agreement,  to indemnify,  defend, and hold Franchisor harmless from and against
any and all loss, damage, claims, whether or not properly founded, liability and
attorneys'  fees and other  costs and  expenses  incurred by  Franchisor  as the
result of any violation of this Agreement by, or any

                                      -19-

<PAGE>

act of  omission  or  commission  on the  part of the  Franchisee,  or any of it
agents,  servants or employees,  and from all claims, damages, causes of action,
suits or rights of any persons,  firm or corporations arising from the operation
of the franchise herein discussed.  The Franchisor shall have the right (but not
the  obligation) to defend any such claims,  demands,  or liabilities  and/or to
participate  in the  defense  of any  action to which  Franchisor  or any of its
affiliates or any of their respective officers,  directors,  employees or agents
is named as a party.

                    RELATIONSHIPS OF PARTIES/REPRESENTATIONS
                                   ARTICLE 11

         SECTION  11.01.  It is  specifically  recognized  and  acknowledged  by
Franchisee  that  the  success  of the  business  venture  to be  undertaken  by
Franchisee  by virtue  of this  Agreement  depends  to a great  extent  upon the
ability of Franchisee as an  independent  party and  entrepreneur  as well as on
market  conditions  beyond  the  control  of either  Franchisor  or  Franchisee.
Franchisee  acknowledges  that  Franchisee has entered into this Agreement after
making an independent  investigation of Franchisor's operations and programs and
not upon any representation as to the profits,  success, or other benefits which
Franchisee  will  realize.  Franchisee  acknowledges  that  there  have  been no
representations  or  warranties  not  expressly  stated  in this  Agreement,  or
Franchisor's Uniform Offering Circular, made by Franchisor or any representative
thereof or any other person on its behalf with respect to the potential  success
of Franchisee's business or otherwise.

         SECTION  11.02.  Franchisee  is not and shall not hold itself out as an
agent, legal representative,  partner subsidiary,  joint venturer or employee of
Franchisor.  Franchisee  shall  have no right or power to, and shall not bind or
obligate  Franchisor in any way, manner or thing whatsoever,  nor represent that
it has any right to do so. In all public  records and in its  relationship  with
other persons, on letterheads, and business forms, Franchisee shall indicate its
independent  ownership of said  business,  and that it is only a  franchisee  of
Franchisor.  Notwithstanding  any other provision of this Agreement,  Franchisor
and  Franchisee  shall  not,  under any  circumstances,  be deemed to be a joint
employer of any employee of Franchisee.

                                   TERMINATION
                                   ARTICLE 12

         SECTION  12.01.  Provided  Franchisee  is not in  default of any of the
terms  and  conditions  of  this  Agreement,  or  any  other  agreement  between
Franchisee  and  Franchisor,  Franchisee  shall have the right to terminate this
Agreement  by giving  Franchisor  notice at least one hundred  twenty (120) days
prior to any intended  termination  date.  During said period  Franchisee  shall
continue to maintain  complete  operations as if said notice had not been given.
Franchisee  shall fully  cooperate  with  Franchisor to expedite the transfer or
closing  of  said  business.  Such  notice  of  termination  shall  not  entitle
Franchisee to the return of any fees paid to Franchisor nor shall  Franchisee be
relieved of any debt,  duty or obligation  owing to Franchisor  arising from, or
related to, this  Agreement,  including,  but not limited to, the  obligation of
Franchisee pursuant to the sublease described in Section 5.01 hereof.

                                      -20-

<PAGE>

         SECTION 12.02.  In addition to any other rights  Franchisor may have to
terminate  this  Agreement,  Franchisor  shall  have the  right  and  option  to
terminate this Agreement upon the occurrence of any of the following:

         A. Failure of Franchisee to cure any breach or default of the terms and
conditions  of this  Agreement  within  five (5)  days  after  Franchisor  gives
Franchisee written notice of said breach or default. Provided,  however, if cure
of said  default or breach  cannot be  reasonably  accomplished  within five (5)
days,  Franchisee  shall be allowed such  additional  time, not to exceed twenty
(20) days, as reasonably necessary to accomplish said cure.

         B. The third  written  notice  within  any period of  twenty-four  (24)
months  to  Franchisee   by  Franchisor  of  any  breach  or  default,   whether
subsequently cured or not, of the terms and conditions of this Agreement.

         C. Unless otherwise prohibited by applicable law, if Franchisee becomes
insolvent or commits an act of bankruptcy, or makes a general assignment for the
benefit of  creditors,  or to an agent  authorized  to liquidate his property or
assets, or becomes or is adjudicated a bankrupt, or voluntarily files a petition
in bankruptcy or  reorganization,  or to effect a plan or other arrangement with
creditors,  or files an answer to the  creditor's  petition  or other  petitions
filed  against  him  (admitting  the  material   allegations   thereof)  for  an
adjudication,  or for  reorganization,  or to effect a plan or other arrangement
with  creditors,  or applies  for or suffers  the  appointment  of a receiver or
trustee  of any of his  assets  and  property,  or such  receiver  or trustee is
appointed  for any of his  property or assets,  and such  trustee or receiver so
appointed  is not  discharged  within  fifteen  (15) days  after the date of his
appointment,  or all or  substantially  all of the property of the Franchisee is
attached by the United States or any officer or instrumentality  thereof, and so
remains and continues for a period of fifteen (15) days, or a writ or warrant of
attachment,  or any  similar  process is issued by any court  against all or any
substantial  portion of the property or assets of the  Franchisee and such writ,
warrant of attachment,  or any similar  process is not released or bonded within
fifteen (15) days after entry or levy.

         D. Upon the closing of the  Franchisee's  business for a period of five
(5) or more  consecutive  days without  prior  approval in writing of Franchisor
except  for acts of God and  other  circumstances  clearly  beyond  Franchisee's
control.

         E. In the  event of any  material  breach  by  Franchisee  of any other
written agreement between Franchisor and Franchisee.

         F. In the event that  Franchisee,  or any  employee of  Franchisee,  is
convicted of a criminal  offense  relating to any act  committed on, or relating
to, the Subject Location.

         SECTION  12.03.   If  this  Agreement  is  terminated  for  any  reason
whatsoever,  Franchisor  shall have the  right,  without  obligation  and at the
expense of Franchisee, to

                                      -21-

<PAGE>

remove from the Subject Location all identification to an extent and in a manner
sufficient to remove therefrom all similarities to the appearance of a The Great
American BackRub location; and, in addition:

         A.  All  Franchisee's  rights  as  a  franchisee  shall  terminate  and
Franchisee will immediately thereafter cease to use by advertising or otherwise,
The Great American BackRub programs or any part thereof, or any forms,  systems,
slogans,  signs,  marks,  symbols,  or devices used in connection with The Great
American BackRub program,  including the name The Great American BackRub, or any
variation thereof, in any manner whatsoever,

         B.  Franchisee  will assist  Franchisor  in every way possible to bring
about  a  complete  and  effective  transfer  of the  business,  its  customers,
facilities, and services to Franchisor or its designee.

         C. Franchisee will pay all debts owing to Franchisor, including but not
limited to fees and rents, immediately upon termination.

         D. Franchisee will pay all creditors immediately upon termination.

         E. Franchisee  will return  immediately to Franchisor in good condition
all manuals  furnished by  Franchisor,  all  advertising  material,  stationery,
printed  forms,  and all  other  materials  relating  to the  operation  of this
franchise in his possession at the time of such termination.

         F. Franchisee shall relinquish and take all steps necessary to transfer
all  telephone  numbers,  listings  and  directory  advertising  relating to the
Subject Location or Franchisee's business into Franchisor's name.

         G.  Franchisee  will comply with all the  provisions of this  Agreement
relative to termination.

         SECTION  12.04.  In the event of the  termination of this Agreement for
any reason,  Franchisor shall  repurchase from Franchisee,  and Franchisee shall
sell to Franchisor, all usable merchandise bearing Franchisor's name or the name
"The Great American BackRub," or any variation  thereof.  Said merchandise shall
be purchased at the then current wholesale price.

         SECTION  12.05.  Written  notice  of any  breach  or  default  of  this
Agreement  shall be personally  served on Franchisee  or sent,  certified  mail,
return  receipt  requested to the address set forth in Section 14.07 hereof,  or
such address as Franchisee may hereafter designate in writing to Franchisor.  If
said notice is served by mail,  it shall be deemed  served on the earlier of the
date delivered to the intended address or three (3) days after mailing.

         Notwithstanding the above, all written notices and reports permitted or
required to be delivered by the provisions of this Agreement  shall be deemed so
delivered at the time

                                      -22-

<PAGE>
delivered  by hand,  or one (1)  business  day after  sending  by  facsimile  or
comparable  electronic  system or two (2)  business  days after  deposited  with
Federal Express or a comparable  overnight courier company or three (3) business
days after being placed in the U.S. mail by Registered or Certified Mail, return
receipt requested, postage prepaid, and addressed to the party to be notified at
its most current  principal  business  address of which the notifying  party has
been notified.

         SECTION 12.06.  In the event said notice  specifies  that  Franchisee's
default  or  breach  constitutes  a  non-curable  breach  under  the  terms  and
conditions  hereof,  this Agreement,  and Franchisee's  rights hereunder,  shall
terminate ten (10) days following service of said notice.

         SECTION 12.07. Except as provided in Section 12.08 of this Article, all
controversies,  disputes or claims arising between  Franchisor and Franchisee in
connection  with,  arising  from,  or with respect to: (1) any provision of this
Agreement or any other related  agreement;  (2) the  relationship of the parties
hereto;  (3) the validity of this Agreement or any other related  agreement,  or
any provision thereof; or (4) any specification, standard or operating procedure
relating to the  establishment  or operation of the  franchised  business  which
shall not be resolved  within  fifteen (15) days after either party shall notify
the other in writing of such controversy,  dispute or claim,  shall be submitted
for  arbitration  to the New York,  New York office of the American  Arbitration
Association on demand of either party.  Such  arbitration  proceedings  shall be
conducted in New York, New York, except that for Franchisees located outside New
York,  arbitration  will be conducted in the state where the Subject Location is
located. Except as otherwise provided in this Agreement, arbitration proceedings
shall be conducted in accordance  with the then current  Commercial  Arbitration
Rules of the American  Arbitration  Association.  The arbitrator  shall have the
right to award or include in his award any relief  which he deems  proper in the
circumstances,  including  without  limitation,  money damages (with interest on
unpaid amounts from date due),  specific  performance and injunctive relief. The
award and decision of the  arbitrator  shall be conclusive  and binding upon all
parties  hereto  and  judgment  upon the  award may be  entered  in any court of
competent  jurisdiction.  The parties acknowledge and agree that any arbitration
award may be  enforced  against  either or both of them in a court of  competent
jurisdiction and each waives any right to contest the validity or enforceability
of such award.  The parties  further  agree to be bound by the  provision of any
statute of limitations  which would be otherwise  applicable to the controversy,
dispute or claim which is the subject of any  arbitration  proceeding  initiated
hereunder.  Without limiting the foregoing, the parties shall be entitled in any
such  arbitration  proceeding  to the entry of an order by a court of  competent
jurisdiction  pursuant to an opinion of the arbitrator for specific  performance
of any of the  requirements of this Agreement.  This provision shall continue in
full  force  and  effect  subsequent  to  and   notwithstanding   expiration  or
termination of this Agreement.

         SECTION 12.08.  The rights of Franchisor  and Franchisee  hereunder are
cumulative  and no exercise or  enforcement  by  Franchisor or Franchisee of any
right or  remedy  hereunder  shall  preclude  the  exercise  or  enforcement  by
Franchisor  or  Franchisee  of any  other  right or  remedy  hereunder  or which
Franchisor or Franchisee is entitled by law to enforce.

                                      -23-

<PAGE>

         SECTION 12.09.  Notwithstanding  the provisions of Section 12.07 above,
Franchisor shall have the right to enforce by judicial process any rights it may
have to  possession  of the Subject  Location  under any lease or sublease  with
Franchisee.  Further,  Franchisee agrees that Franchisor shall have the right to
seek  preliminary  injunctive  relief to restrain  conduct by  Franchisee in the
development or operation of the franchise  herein granted that could  materially
damage the  goodwill  associated  with any of  Franchisor's  proprietary  rights
and/or  marks  or  any  The  Great  American  BackRub  location,  provided  that
Franchisor agrees to arbitrate any such dispute concurrently with and subsequent
to the grant or  denial  of such  preliminary  injunctive  relief,  and the sole
remedy of Franchisee,  in the event of entry of a preliminary injunction,  shall
be the dissolution of such  injunction,  if warranted upon hearing duly had (all
claims for damages by reason of the  wrongful  issuance  of any such  injunction
being expressly waived hereby).

         SECTION 12.10.  If a claim for amounts owed by Franchisee to Franchisor
or any of its affiliates is asserted in any judicial or arbitration  proceeding,
or if  Franchisor  or  Franchisee  is required to enforce  this  Agreement  in a
judicial or  arbitration  proceeding,  the party  prevailing in such  proceeding
shall be entitled to reimbursement of its costs and expenses, including, but not
limited to, reasonable  accounting fees,  attorneys fees and arbitrator's  fees.
Attorneys'  fees shall  include,  without  limitation,  reasonable  legal  fees,
whether  incurred prior to, or in preparation for or contemplation of the filing
of any written demand or any claim, action, hearing or proceeding to enforce the
obligations of Franchisor  under this  Agreement or any other related  agreement
between the parties.

         SECTION 12.11. Pending a decision of said arbitration  proceeding,  the
franchise herein granted shall, at the sole option of Franchisor, be operated by
Franchisor,  who shall have sole authority as to the operation of said business.
Franchisor shall deposit all revenues from the operation of said business,  less
normal operating expenses, including but not limited to rent, employee wages and
benefits, reasonable merchandise purchases, utilities, taxes and insurance, in a
separate  account.  The  balance of said trust  account  shall be subject to the
decision of said  arbitration  proceeding  and, if said balance,  or any portion
thereof, is awarded to Franchisee, Franchisee shall be entitled to an accounting
of all funds received and disbursed.

                                    LICENSES
                                   ARTICLE 13

         SECTION  13.01.  In the  event  that any  license,  permit  or  similar
governmental  approval is required by the appropriate  authorities of the state,
county or city in which the franchise herein granted will be operated, then this
Agreement is contingent  upon the Franchisee  securing such license.  Franchisee
agrees to make due and diligent application for such license and shall cooperate
with the authorities in connection with such license  application.  In the event
after such due and diligent  application the Franchisee is unable to secure said
license(s)  within  thirty  (30)  days  following  the  effective  date  hereof,
Franchisee  shall give written  notice to  Franchisor  by certified  mail of his
inability to secure such a

                                      -24-

<PAGE>

license.  Upon  expiration of ten (10) days from date of receipt of such notice,
this Agreement shall be deemed null and void and have no further effect.  Except
for such training fees paid pursuant to Section 4.04,  all moneys paid hereunder
by  the  Franchisee  to  Franchisor  shall  be  refunded.  All  sums  due to the
Franchisee  after deducting  appropriate  charges,  shall be returned within ten
(10) days after receipt of such termination  notice.  Franchisee  agrees that he
will make immediate  application to the proper authorities of the State in which
the Subject Location is located to obtain such licenses and shall diligently and
in  good  faith  do all  such  things  as may be  necessary  for  that  purpose.
Franchisee  represents  that he has no  knowledge  or reason to  believe  that a
license would not be granted to him on proper application.

         SECTION 13.02.  In the event that during the term of this Agreement any
license,  permit or other approval  described in Section 13.01 immediately above
is revoked,  suspended,  or  terminated,  or  Franchisee's  right to operate the
franchise  is  terminated  or  suspended,  Franchisor  shall  have the  right to
terminate this Agreement upon ten (10) days written notice to Franchisee.


                                  MISCELLANEOUS
                                   ARTICLE 14

         SECTION 14.01. The waiver of Franchisor of any breach or default by the
Franchisee  shall not  affect or impair  Franchisor's  right in  respect  to any
subsequent  default  of the same or a  different  kind.  Nor  shall any delay or
omission of Franchisor to exercise any right arising from any default  affect or
impair Franchisor's right as to the same or any future default.

         SECTION  14.02.  This  Agreement  shall be governed by and construed in
accordance  with the laws of or applicable to the State of New York, as amended;
except that for franchises located outside of New York, the laws of the state in
which the Subject Location is located will apply.

         SECTION 14.03.  All terms and words used in this Agreement,  regardless
of the number and gender in which they are used,  shall be deemed and  construed
to  include  any  other  number,  singular  or  plural,  and any  other  gender,
masculine,  feminine or neuter, as the context or sense of this Agreement or any
paragraph or clause herein may require, the same as if such words had been fully
and properly written in the number and gender.

         SECTION  14.04.  This Agreement and the  lease/sublease  referred to in
Section 5.01 hereof, contains the entire agreement of the parties and supersedes
all prior negotiations,  representations,  inducements, promises, or agreements,
oral or otherwise.  Franchisee  acknowledges  that  Franchisor  has not made any
representations, promises, or inducements, not embodied herein.

                                      -25-

<PAGE>

         SECTION  14.05.  Should  any part of this  Agreement  for any reason be
declared  invalid,  such decision shall not affect the validity of any remaining
portion,  which  remaining  portion  shall remain in force and effect as if this
agreement had been executed with the individual portion thereof eliminated,  and
it is hereby  declared the intention of the parties  hereto that they would have
entered into this agreement notwithstanding the invalid portion hereof.

         SECTION 14.06.  Should either party to this Agreement  institute  legal
action for the  enforcement of any provision of this  Agreement,  the prevailing
party in said  action  shall be entitled  to, in  addition to any other  relief,
reasonable attorneys' fees and costs.

         SECTION 14.07. All notices and reports to Franchisor or Franchisee,  if
not personally  served,  shall be deemed so delivered one (1) business day after
sending by facsimile or comparable  electronic  system, or two (2) business days
after deposit with Federal Express or a comparable overnight courier company, or
three (3) business  days after being placed in the U.S.  mail by  Registered  or
Certified  Mail,  return  receipt  requested.  All notices shall be sent postage
prepaid and addressed to the respective party as follows, or as either party may
from time to time designate in writing.

                Franchisor:                    Franchisee:

 The Great American BackRub Store, Inc.        10241 S.W. 136th St.
 425 Madison Avenue, Suite 605                 Miami, FL 33176
 New York, NY  10017

         SECTION  14.08.  This  Agreement  may be modified or amended  only by a
written document of equal dignity.

         SECTION 14.09.  This Agreement  shall be binding on the parties,  their
heirs, executors, personal representatives, successors or assigns.

         SECTION  14.10.  To the extent that  Section  2.06,  Section  2.08,  or
Section 9.03(9) is deemed unenforceable by virtue of its scope in terms of area,
business activity prohibited,  or length of time, but may be made enforceable by
reductions  of any or all thereof,  Franchisee  and  Franchisor  agree that same
shall be enforced to the fullest  extent  permissible  under the laws and public
policies applied in the jurisdiction in which enforcement is sought.

         SECTION 14.11. This Agreement is executed in duplicate  originals,  any
one of which may be  introduced  into  evidence  as  conclusive  of the  content
thereof.




                                      -26-

<PAGE>

         IN WITNESS  WHEREOF the parties hereto have entered into this Agreement
this 19th day of November, 1996, at New York, New York.



"Franchisor"                                 "Franchisee"

THE GREAT AMERICAN BACKRUB STORE, INC.       ROOSEVELT FIELD PARTNERS, LLC
a New York Corporation


By: /s/ Terrance C. Murray                   By: /s/ Illegible
    ----------------------                       ------------------
        Terrance C. Murray                           Illegible
Title: CEO

                                      -27-

<PAGE>
                                STATE OF NEW YORK

                 ADDENDUM ATTACHED TO AND FORMING A PART OF THE
                               FRANCHISE AGREEMENT
        BETWEEN THE GREAT AMERICAN BACKRUB STORE, INC. AS FRANCHISOR, AND
                 ROOSEVELT FIELD PARTNERS, LLC, AS FRANCHISEE,
                             DATED NOVEMBER 19, 1996

1.       Section 3.04 of the Franchise Agreement is the same as written with the
         following addition:

         provided,  however,  that all rights  enjoyed by the Franchisee and any
         causes of action arising in its favor from the provisions of Article 33
         of the  General  Business  Law of New York  State  and the  regulations
         issued  thereunder  shall remain in force;  it being the intent of this
         proviso that the  non-waiver  provisions of Sections 687.4 and 687.5 of
         the General Business Law of New York State be satisfied.

2.       Section 9.03(7) of the Franchise  Agreement is the same as written with
         the following addition:

         provided,  however,  that all rights  enjoyed by the Franchisee and any
         causes of action arising in its favor from the provisions of Article 33
         of the  General  Business  Law of New York  State  and the  regulations
         issued  thereunder  shall remain in force;  it being the intent of this
         proviso that the  non-waiver  provisions of Sections 687.4 and 687.5 of
         the General Business Law of New York State be satisfied.

         Except as specifically  modified herein,  the Agreement shall remain in
full force and effect as written.

         IN WITNESS WHEREOF,  the parties hereto have executed this Rider to the
Franchise Agreement on the date stated.

                                        THE GREAT AMERICAN BACKRUB STORE, INC.


                                        By: /s/ Terrance C. Murray
                                            ----------------------------
                                                Terrance C. Murray
                                        Title:  CEO


                                         /s/ Illegible
                                         -------------------------------
                                         Franchisee


                                         -------------------------------
                                         Franchisee

                                      -28-


                                                                   EXHIBIT 10.39

                               FRANCHISE AGREEMENT

         THE  GREAT  AMERICAN  BACKRUB  STORE,  INC.,  a New  York  Corporation,
hereinafter  sometimes  referred to as "Franchisor,"  and Marion Holding,  Inc.,
hereinafter  referred to as  "Franchisee,"  in  consideration  of the  premises,
covenants, and promises herein, agree as follows:

                                    RECITALS
                                    ARTICLE 1


         SECTION  1.01.  Franchisor  is a corporation  duly  organized,  validly
existing,  and in good  standing  under  the  laws  of the  State  of New  York.
Franchisor's  principal office is located at 425 Madison Avenue,  Suite 605, New
York, NY 10017.0

         SECTION  1.02.  Franchisee's  principal  address is:
                         7575 E.  ARKANSAS AVENUE #11-207
                         DENVER, CO 80231

         SECTION 1.03.  Franchisor possesses rights under various registered and
unregistered  trademarks,  service marks, trade names and styles relating to the
trade name "The Great American BackRub,"  including  distinctive logos, and also
certain  copyrighted  material  embodying  the use of such marks and  Franchisee
specifically  acknowledges  Franchisor's  exclusive  right  to said  trademarks,
service marks, trade names, and copyrighted material.

         SECTION  1.04.  As the result of the  expenditure  of time,  effort and
money in  research  and  development,  Franchisor  has  developed  a system  and
acquired  experience and knowledge with respect to a system for the operation of
businesses  offering back rub services and products in a specially  designed and
decorated building with distinctive fixtures,  accessories and color scheme, all
known as "The Great  American  BackRub".  In addition,  through its  advertising
programs  and  the  quality  of  its  service,   Franchisor  has  established  a
reputation,  demand and goodwill  for back rub  services and products  under the
name of "The Great American BackRub".

         SECTION 1.05. Franchisor is also engaged in the business of granting to
others, by means of non-exclusive franchise agreements, special limited licenses
to utilize the name The Great American  BackRub,  the related  proprietary marks
and the associated  concepts in connection with the operation by such persons of
stores  and the sale,  distribution,  and  marketing  of back rub  services  and
products.

<PAGE>

         SECTION 1.06. All of the foregoing have a valuable  significance to the
public,  and  Franchisee,  being  cognizant  thereof,  desires  to  obtain  from
Franchisor, and Franchisor desires to grant to Franchisee, pursuant to the terms
of this Agreement,  a franchise to operate one The Great American  BackRub store
at the location hereinafter specified.

         SECTION  1.07.  Franchisor  expressly  disclaims  the  making  of,  and
Franchisee acknowledges that he has not received or relied upon, any warranty or
guaranty,  express or  implied,  as to the  revenues,  profits or success of the
business venture contemplated by this Agreement. Franchisee acknowledges that he
has not  received  or  relied on any  representations  about  the  franchise  by
Franchisor, or its officers,  directors,  employees or agents, that are contrary
to the statements made in Franchisor's Uniform Franchise Offering Circular or to
the terms herein, and further represents to Franchisor,  as an inducement to its
entry into this  Agreement,  that Franchisee has made no  misrepresentations  in
obtaining  the  Franchise.  Franchisee  has applied  for a franchise  to own and
operate a The Great American BackRub at the premises  identified in Section 2.01
hereof,  and such  application  has been approved by Franchisor in reliance upon
all of the representations made therein.

         SECTION  1.08.  The  parties  hereto,  in  consideration  of the mutual
agreements  herein contained and promises herein  expressed,  and for other good
consideration,  acknowledged by each of them to be satisfactory and adequate, do
hereby agree as follows:

                              TERMS AND CONDITIONS
                                    ARTICLE 2

         SECTION 2.01.  Franchisor  hereby grants to Franchisee  and  Franchisee
hereby accepts subject to the terms and conditions of this Agreement the limited
right and license to operate one The Great  American  BackRub  store  located at
Cherry Creek Mall, Denver,  Colorado  (hereinafter  sometimes referred to as the
"Subject Location"),  together with the limited right and license to utilize the
related  proprietary marks and Franchisor's  system for the operation of one The
Great American BackRub store.  Termination or expiration of this Agreement shall
constitute a termination or expiration of said Franchise.

         SECTION 2.02. Franchisee  acknowledges  Franchisor's exclusive right to
the name The Great American BackRub, and the programs,  including all bulletins,
procedures,  supplements,  forms,  advertising matter,  devices,  marks, service
marks,  trademarks,  trade  names,  logos and slogans,  and goodwill  associated
therewith,  whether currently being used or hereafter applied for or put to use,
in connection  with,  or  applicable  to, The Great  American  BackRub  program.
Franchisee  agrees  that he will not use or  attempt  to use any of said  names,
marks,  or  logos,  in his own name or that of any  other  partnership,  person,
corporation or other business entity and that he will use said names,  marks, or
logos  exclusively for, and in connection with, the promotion and conduct of the
business herein described.

         SECTION 2.03.  Subject to the terms and conditions  hereof, and further
provided  that  Franchisee  has not breached any of the terms and  conditions of
this agreement,

                                       -2-

<PAGE>

Franchisor grants to Franchisee during the term of this Agreement,  the right to
use in  connection  with  Franchisee's  The  Great  American  BackRub  franchise
Franchisor's marks, service marks,  trademarks,  trade names, logos and slogans,
whether currently being used or hereafter applied for or put into use.

         SECTION 2.04. The rights herein granted to Franchisee by Franchisor are
specifically  restricted to the operation by Franchisee of a The Great  American
BackRub  at the  Subject  Location.  The right and  license  herein  granted  to
Franchisee shall be effective only with respect to the franchise  located at the
Subject Location.  No branches or second locations shall be permitted under this
Agreement,  and  Franchisee  hereby  acknowledges  that  no  representations  or
warranties  have been made by Franchisor  with respect to the grant of any other
franchises  or  permission  to operate the  franchise  from an additional or any
other location.

         SECTION  2.05.  The nature of the right and license  herein  granted to
Franchisee  is  non-transferable.  Franchisee  may not  directly  or  indirectly
sublicense or  subfranchise  any other  person,  firm or  corporation  to own or
operate  a The  Great  American  BackRub  store,  to  utilize  in  any  way  the
proprietary  marks of  Franchisor,  or to  utilize in any way all or any part of
Franchisor's program.  Further, without the prior written consent of Franchisor,
Franchisee  shall not sell,  assign,  or transfer said license or right,  or any
interest therein, except through an assignment of this Agreement in it entirety,
and then  subject  to the  provisions  of and only to the  extent  permitted  by
Article 9 hereof.

         SECTION   2.06.   The  license   herein   granted  to   Franchisee   is
non-exclusive.  Franchisor  reserves  all  rights  to  grant  and  sell  similar
franchises and licenses to others to operate,  and to own or operate for its own
account or with others,  other The Great American BackRub stores at any location
whatsoever.

         SECTION 2.07. Franchisee  acknowledges and agrees that Franchisor would
be unable to protect its trade secrets  against  unauthorized  use or disclosure
and would be unable to encourage a free exchange of ideas and information  among
its franchisees if franchised  owners of The Great American  BackRub stores were
permitted to hold interests in any other business which is in direct or indirect
competition with Franchisee's The Great American BackRub.  Therefore, during the
term of the Franchise,  neither  Franchisee,  any shareholder or partner (in the
event  Franchisee is a  corporation  or  partnership),  nor any member of his or
their immediate families (including,  but not limited to, spouse,  child, spouse
of a child,  brother,  sister or parent)  shall have any  interest  as an owner,
investor,  partner, director, officer, employee,  consultant,  representative or
agent, or in any other capacity,  in any other business (a "Competing Business")
which is in the business of selling back rub services,  massages, or any related
services or products.  In the event this restriction is unenforceable  under the
provisions of any  applicable  law governing this  Agreement,  said  restriction
shall be modified such that the geographic limitations of said restriction shall
prohibit the direct or indirect  ownership or operation of a Competing  Business
within (i) a radius of ten (10) miles of the Subject Location,  or (ii) a radius
of three (3) miles from any other operating The Great

                                       -3-

<PAGE>

American BackRub store.  This  restriction  shall not be applicable to any other
The Great American BackRub store operated under Franchise  Agreements granted by
Franchisor nor the ownership of securities  listed on a stock exchange or traded
on the  over-the-counter  market that represent one percent (1%) or less of that
class of  securities.  Franchisee  shall not at any time  directly or indirectly
furnish any information to any person as to  Franchisor's  methods of operation,
techniques  or  methods,  advertising,   publicity,  promotions,  or  any  other
information relating to Franchisee's or Franchisor's business.

         SECTION 2.08. If this Agreement expires prior to its expiration and the
franchise is terminated  by Franchisor in accordance  with the provision of this
Agreement,  or, in the event this Agreement is terminated by Franchisee  without
cause, then Franchisee agrees that for a period of two (2) years,  commencing on
the effective date of  termination,  or the date on which  Franchisee  ceases to
conduct business at the Subject  Location,  whichever is later,  Franchisee will
not have  any  interest  as an  owner,  partner,  director,  officer,  employee,
consultant,  representative  or agent,  or in any other  capacity,  in any store
located  or  operating  within  (i) a radius  of ten (10)  miles of the  Subject
Location  or,  (ii) a radius of three (3) miles of any other The Great  American
BackRub in operation as of the effective date of said expiration or termination.
This restriction shall not be applicable to any other The Great American BackRub
operated under Franchise  Agreements  granted by Franchisor nor the ownership of
securities listed on a stock exchange or traded on the  over-the-counter  market
that represent one percent (1%) or less of that class of securities.


                               TERM/RENEWAL RIGHTS
                                    ARTICLE 3

         SECTION 3.01.  The initial term (the  "Initial  Term") of the franchise
and license herein granted shall expire,  unless sooner terminated in accordance
with the terms and conditions of this Agreement upon the EARLIER of:

         A. The expiration of a five (5) year term commencing  November 30, 1996
(hereinafter  referred to as "the effective date") and ending November 29, 2001;
or

         B. The expiration or termination of  Franchisee's  lease or sublease or
his right to possession of the Subject Location (for whatever reason,  including
the  termination  of  Franchisor's   lease)  provided  neither   Franchisee  nor
Franchisor  have any right to renew such lease or sublease,  as the case may be,
or  Franchisee  fails or refuses  to  exercise  any right to renew  said  lease;
provided,  however,  in the event Franchisee  desires to relocate said franchise
location to a location acceptable to Franchisor,  and provided further that said
location is completed  within sixty (60) days after  termination of Franchisee's
right to occupy the Subject  Location,  Franchisee  shall be allowed to complete
the Initial Term at said new location.

         SECTION 3.02.  Provided  Franchisee shall have  substantially  complied
with all of the terms and conditions of this Agreement and any other  agreements
between Franchisor and

                                       -4-

<PAGE>

Franchisee,  and further provided  Franchisee shall have substantially  complied
with the operating standards and criteria established by Franchisor,  Franchisee
shall have the right and option to extend the Initial Term of the  franchise and
license  herein granted for one  additional  five (5) year term (the  "Extension
Term") terminating on the EARLIER of:

         A. Five (5) years following the commencement of said Extension Term, or

         B. The expiration or termination of  Franchisee's  lease or sublease or
his right to possession of the Subject  Location or Franchisee  fails or refuses
to exercise any right to sublease the Subject Premises from Franchisor.

         SECTION  3.03.  In order to exercise the right and option to extend the
Initial Term,  Franchisee  must give  Franchisor  written notice (the "Extension
Notice") of Franchisee's  election to do so not more than twelve (12) months and
not less than nine (9)  months  prior to the  expiration  of the  Initial  Term.
Provided,  however,  Franchisor may, if it so elects,  nullify and treat as null
and void, any such option or the exercise thereof, if:

         A.  At  the  time  of  the  exercise  of  any  such  option  or of  the
commencement of the Extension Term,  Franchisee is in default hereunder or under
Franchisee's lease or sublease of the Subject Location; or

         B.  Franchisee's  lease or sublease or his right to  possession  of the
Subject Location has terminated, and Franchisee has no right to renew such lease
or sublease, or chooses not to renew; or

         C. Franchisor is sublessor of the Subject Location and cannot renew its
lease on terms deemed reasonable by Franchisor; or

         D.  Franchisee  does not, prior to the  commencement  of said Extension
Term,  make, at Franchisee's  own expense,  such capital  expenditures as may be
required  by  Franchisor  to  renovate  and  modernize  the  Subject   Location,
including,   but  not  limited  to,  signs,  point  of  sale/computerized   cash
register(s),  equipment  and leasehold  improvements,  so as-to reflect the then
current  operating  systems  and  image  of other  The  Great  American  BackRub
locations; or

         E. Franchisee does not pay to Franchisor, contemporaneously with giving
the Extension Notice, the renewal fee specified in Section 4.08 hereof.

         SECTION  3.04. In the event  Franchisee  exercises his option to extend
the Initial Term  pursuant to the terms of Sections  3.02 and 3.03  hereof,  the
Franchisee  (and the owners of Franchisee,  if Franchisee is a corporation)  and
Franchisor  shall execute the then current form of Franchise  Agreement and such
ancillary  agreements as are then customarily used by Franchisor in the grant of
franchises for the ownership and operation of The Great American

                                       -5-

<PAGE>

BackRubs,  but which  shall  provide for the same  royalties  and other fees and
contributions  as required in this  Agreement.  In addition,  Franchisee and its
owners shall execute  general  releases,  in form and substance  satisfactory to
Franchisor,  of any and  all  claims  against  Franchisor  and  its  affiliates,
officers, directors,  employees and agents. Failure by Franchisee and its owners
to sign such  agreement(s)  and releases  within thirty (30) days after delivery
thereof to Franchisee shall be deemed an election by Franchisee not to renew the
Franchise.

         SECTION 3.05.  The franchise  herein granted is for the Initial Term of
five (5) years and,  at the option of  Franchisee,  the five (5) year  Extension
Term described above. Franchisor may offer to Franchisee an option to extend the
term of the franchise  herein granted for an additional term, in addition to the
Extension  Term,  of not  less  than  five (5) nor  more  than  ten (10)  years,
commencing upon the expiration of the Extension Term.  Franchisor's  decision to
offer, or not offer,  said option to Franchisee shall be based upon Franchisor's
analysis  of  Franchisee's  past  performance  and the future  potential  of the
Subject  Location.  Franchisor shall not  unreasonably  withhold the offering of
said option.

         Franchisor's  decision to offer,  or not offer,  said  option  shall be
based upon all information available to Franchisor,  including,  but not limited
to, the operating history of the franchise, the quality of operations, the level
of  Franchisee's  involvement in the  management of the franchise,  Franchisee's
operational proficiency and commitment to operational  excellence,  Franchisee's
participation  and cooperation  with other  franchisees and programs  adopted by
other franchisees,  Franchisee's  proficiency and commitment with respect to the
marketing of the franchise, Franchisee's efforts to develop effective management
personnel, the physical condition of the Subject Location,  Franchisee's history
of maintenance and capital  improvements  with respect to the Subject  Location,
Franchisee's participation in conventions and optional training programs offered
by Franchisor,  Franchisee's  payment history to Franchisor and vendors, and the
overall financial condition of Franchisee.

         Franchisor shall notify  Franchisee of Franchisor's  decision to offer,
or not offer, said additional term in writing not less than eighteen (18) months
prior to the  expiration  of the  Extension  Term.  Said  offer to extend may be
conditional and subject to Franchisee  complying with specified conditions prior
to the  effective  date of said  option  term.  In the event  that said offer to
extend the term hereof is subject to specified conditions, Franchisee shall have
a period of thirty (30) days  within  which to notify  Franchisor  in writing of
Franchisee's acceptance, or rejection, of said conditions.

         In the event that Franchisor does offer  Franchisee an option to extend
the term of the franchise,  Franchisee  shall be required to pay to Franchisor a
renewal fee  pursuant to the terms of Section  4.08 hereof and shall be required
to execute and be bound by the then current form of franchise  agreement used by
Franchisor  in the grant of The Great  American  BackRub  franchises,  but which
shall  provide  for the same  royalties  and  other  fees and  contributions  as
required in this Agreement.

                                       -6-

<PAGE>

         In the event that  Franchisor  notifies  Franchisee that Franchisor has
elected not to offer  Franchisee  an option to extended the term  hereof,  or if
Franchisee  elects not to comply with the conditions  set forth in  Franchisor's
offer of said  option,  Franchisee  shall  have the right to sell the  franchise
herein  granted  pursuant  to the  terms  and  conditions  of  Article 9 hereof,
including,  but not limited to, the  provisions  of Section  9.06.  In addition,
notwithstanding any provisions of Article 9 to the contrary, said buyer shall be
required to sign and be bound by the then current  form of  franchise  agreement
used by Franchisor in the grant of a The Great American BackRub franchise.

                                      FEES
                                    ARTICLE 4

         SECTION   4.01.   Franchisee   shall   pay   Franchisor   an   initial,
non-recurring,  non-refundable  (except as provided  in Sections  4.02 and 13.01
hereof)  franchise  fee of  Twelve  Thousand  Five  Hundred  Dollars  ($12,500).
Provided,  however,  if  Franchisee  has  executed  an "Option  Agreement"  with
Franchisor and Franchisee has complied with all terms thereof,  Franchisee shall
be given a credit for all  amounts  paid to  Franchisor  pursuant to said Option
Agreement.  Said  franchise fee shall be payable upon the execution and delivery
of this  Agreement.  Except as provided in Sections 4.02 and 13.01  hereof,  the
initial  franchise  fee shall be deemed  fully  earned  by  Franchisor  upon the
execution  and  delivery  of this  Agreement  and full  payment of said  initial
franchise  fee shall be in  addition  to the  monthly  royalty  fees  payable to
Franchisor  by  Franchisee  pursuant  to  Section  4.05  hereof  and shall be in
addition  to any and all  other  sums  required  to be  paid  to  Franchisor  by
Franchisee pursuant to any other term or provision of this Agreement whether for
advertising  contributions,  training  fees, or for any other reason or purpose.
Except as provided in Sections 4.02 and 13.01 hereof, said initial franchise fee
is not  refundable  under any  circumstances,  in full or in part  including any
termination  of this  Agreement  nor at any  other  time  nor  under  any  other
circumstances whatsoever.

         SECTION 4.02. Franchisee agrees that if Franchisor determines, pursuant
to the terms of  Section  6.03  hereof,  that  Franchisee  has not  successfully
completed  Franchisor's  initial  training course relating to the operation of a
The Great American BackRub franchise,  Franchisor shall return to Franchisee the
initial franchise fee paid to Franchisor by Franchisee  pursuant to Section 4.01
hereof  and this  Agreement  shall  be  deemed  to be null and void and  without
further effect.

         SECTION  4.03.  Upon  the  request  of  Franchisee,  any  sums  paid to
Franchisor  pursuant to Section 4.01 hereof  shall be  deposited  with an escrow
agent,  mutually acceptable to both parties,  who shall hold said sums until the
earlier of (1) notification from Franchisor that Franchisee did not successfully
completed  the initial  training  course as  specified in Section 6.03 hereof in
which event said  deposited sum shall be paid to  Franchisee,  or (2) Franchisee
has commenced  operation of the franchise at the Subject Location in which event
said deposited sum shall be paid to Franchisor.  Any costs  associated with said
escrow shall

                                       -7-

<PAGE>

be paid by  Franchisee  and all interest,  if any,  earned on said deposit while
held in said  escrow  agent  shall  inure to the party to whom said  deposit  is
ultimately paid.

         SECTION  4.04.  A  Franchisee  who  has  not  previously  attended  and
successfully completed Franchisor's initial franchisee training course shall pay
to Franchisor a non-refundable fee of Two Thousand Five Hundred Dollars ($2,500)
for Franchisee's  attendance at Franchisor's initial training course relating to
the  operation  of a The Great  American  BackRub  franchise.  Said fee shall be
subject to all of the terms and  conditions  of Section  6.03  hereof.  Said sum
shall be paid to Franchisor upon execution and delivery of this Agreement.

         SECTION 4.05.  In addition to the initial  payment set forth in Section
4.01 hereof,  Franchisee agrees to pay to Franchisor a monthly royalty fee equal
to Six Percent  (6%) of  Franchisee's  gross  monthly  revenues (as said term is
hereinafter  defined) derived from the operation of the franchise for each month
or any portion thereof during the term of this Agreement. Said fee shall be paid
on or before  the tenth  (10th)  day of each month and shall be based upon gross
revenues for the preceding  calendar month.  Along with said payment  Franchisee
shall furnish  Franchisor  with written reports on forms specified by Franchisor
for this purpose  signed by Franchisee  stating gross revenues for the preceding
calendar month as designated and classified on Franchisor's  forms. In addition,
provided said function is an available feature of any computerized point of sale
or accounting system specified by Franchisor,  Franchisor may require Franchisee
to electronically transfer said information or data to Franchisor.

         SECTION 4.06. In addition to any other payment herein required,  at any
time  during  the  initial  term of this  Agreement,  or any  extension  hereof,
Franchisor may establish an Advertising  Fund. In such event,  Franchisor  shall
give Franchisee written notice of the establishment of said Advertising Fund not
less than  thirty (30) days prior to any date that  payment to said  Advertising
Fund  shall  be  payable  pursuant  to  this  Agreement.  In the  event  that an
Advertising  fund is  established,  Franchisee  shall pay to  Franchisor,  as an
advertising and sales promotion fee, an amount equal to the GREATER of (i) Three
Percent (3%) of Franchisee's gross monthly revenues, as said term is hereinafter
defined,  for  each  month  (or any  portion  thereof)  during  the term of this
Agreement, or (ii) Five Hundred Dollars ($500.00). Said fee shall be paid in the
same manner as the monthly royalty fee specified in Section 4.05 hereof.

         Franchisor  shall  retain  said  sums in a  properly  segregated  fund.
Franchisor  shall supply  Franchisee with a semi-annual  statement for said fund
indicating  the gross amount of advertising  and sales  promotion fees collected
from all  franchisees,  the total  amount  expended  for  advertising  and sales
promotion,  and the balance of said fund.  Franchisor shall have  responsibility
for  disbursement  of  said  funds.  Provided,   however,  that  not  less  than
seventy-five  percent  (75%) of said  fees  shall be used  for  advertising  and
promotions  in the general  geographic  area of the  respective  Great  American
BackRub stores which  generated  said fees.  The manner,  media and cost of such
advertising or promotion shall be decided by Franchisor at its sole discretion.

                                       -8-

<PAGE>
         SECTION 4.07. The term "gross monthly revenues" is defined as the total
gross revenue derived by Franchisee in accordance with such accounting practices
and procedures as shall be determined and required by Franchisor with respect to
the  operations  of the  franchise,  whether from sales for cash or credit,  and
without regard to the source of payment  thereof or the collection  thereof,  or
the cost of  collection,  including  therein  the sales of all  merchandise  and
services,  but exclusive of all sales taxes, use taxes,  gross receipt taxes and
other similar taxes added to the sales price and collected  from the customer by
Franchisee,  and less any bona fide refunds.  The term "sales of all merchandise
and services" shall be determined and construed in its most comprehensive sense.

         SECTION 4.08.  In the event  Franchisee  should  exercise its option to
extend the Initial Term of the franchise and license herein granted  pursuant to
the terms and conditions of Sections 3.02, 3.03 and 3.04 hereof, Franchise shall
pay to Franchisor a renewal fee of Five Thousand Dollars ($5,000).

         SECTION 4.09. All royalty and service fees, advertising  contributions,
amounts due for purchases by Franchisee  from  Franchisor or its  affiliates and
other amounts which  Franchisee owes to Franchisor or its affiliates  shall bear
interest  after due date at the lesser of (i) eighteen  percent (18%) per annum,
or (ii) the highest  applicable  legal rate for open account  business credit in
the state in which the Subject Location is located. Franchisee acknowledges that
this provision of this Agreement shall not constitute  Franchisor's agreement to
accept such payments  after same are due or a commitment by Franchisor to extend
credit to, or otherwise finance Franchisee's  operation of, the franchise herein
granted.  Further,  Franchisee  acknowledges that his failure to pay all amounts
when due shall constitute grounds for termination of this Agreement, as provided
in Article 12, notwithstanding the provisions of this Section 4.09.

         SECTION 4.10.  Franchisee  agrees to execute and deliver to Franchisor,
within ten (10) days of receipt of Franchisor's written request, the appropriate
preauthorized  check and  electronic  funds  transfer  forms  from  Franchisee's
checking account so that Franchisor will be able to  electronically  deposit any
fees payable to Franchisor under the term of this Agreement on a timely basis.

                        LEASEHOLD RIGHTS AND OBLIGATIONS
                                    ARTICLE 5

         SECTION 5.01.  Franchisee  shall  lease/sublease  the Subject  Location
under the terms and conditions of that certain lease/sublease agreement dated as
of the date of this Agreement.

         SECTION 5.02. Franchisee,  at Franchisee's sole expense, shall add such
leasehold improvements to the Subject Location as may be required by Franchisor.
Said  leasehold  improvements  shall be constructed  in strict  conformity  with
designs, plans and specifications approved in writing by Franchisor prior to the
commencement of any  construction.  Franchisee,  at  Franchisee's  sole expense,
shall equip and furnish the Subject Location with

                                       -9-

<PAGE>

such  equipment,  furniture,  fixtures and signs as  Franchisor  may  reasonably
require  in order to  ensure a  uniform  appearance  of all The  Great  American
BackRub  locations.  Unless agreed to in a writing  executed by Franchisor,  all
such  improvements  and  furnishings  shall be completed  within sixty (60) days
after the execution of this Agreement.

         SECTION 5.03. Franchisee agrees to comply with all terms and conditions
of the  lease/sublease  referred to in Section 5.01 hereof.  Upon receipt of any
notice of  default  or breach  of the terms of said  lease/sublease,  Franchisee
agrees to forthwith take all reasonable  steps necessary to cure said default or
breach.  In the event  Franchisee does not forthwith act to cure said default or
breach,  Franchisor,  or its agents or employees,  may, in addition to any other
remedy available to Franchisor under the terms and conditions of this Agreement,
and with impunity,  take all  reasonable  steps  including,  but not limited to,
entering  the Subject  Location  for the  purpose of  operating  the  franchise,
necessary to cure said default or breach. Franchisee shall immediately reimburse
Franchisor for any costs incurred by Franchisor  incidental to Franchisor's cure
of said default or breach.

         SECTION  5.04.   Franchisee   agrees  to  maintain  all   improvements,
furniture,  fixtures and equipment  located in the Subject  Location in good and
safe working order and to replace (at Franchisee's expense) all worn, damaged or
unsafe  improvements,  furniture,  fixtures and equipment  with new  replacement
items of equal or better quality which shall conform in appearance and design to
the then current plans and specifications of Franchisor. In addition, Franchisor
may from time to time require Franchisee to modify the appearance of the Subject
Location to conform to the current  design and appearance  standards  adopted by
Franchisor.  Franchisee  shall,  within a  reasonable  time  after  notice  from
Franchisor  of such  standards,  take all steps,  including  remodeling or other
substantial  changes,  necessary to comply with said  standards at  Franchisee's
cost. In all events,  Franchisee  shall  install and use only such  furnishings,
fixtures and  equipment as shall  conform to  specifications  of design,  color,
quality,   performance  and  utility   designated  or  approved  in  writing  by
Franchisor.

         SECTION 5.05. Franchisee shall, at Franchisee's  expense,  maintain the
interior and exterior of the Subject  Location in a clean,  orderly,  safe,  and
sanitary condition satisfactory to Franchisor and shall make such repairs as are
necessary  to  maintain  an  aesthetically  pleasing  appearance.  All  repairs,
modifications,  and remodeling of the Subject  Location shall be made only after
Franchisee has received the prior written consent of Franchisor.

         SECTION  5.06.  Franchisee  agrees  to  indemnify,   defend,  and  hold
Franchisor harmless from any claim, action, proceeding or demand arising from or
pertaining to Franchisee's  improvements  to, or  modifications  of, the Subject
Location.

         SECTION 5.07.  Franchisee shall not install or use any sign, whether on
the exterior or in the interior of the Subject Location,  which has not received
the prior written  approval of Franchisor.  As used herein the term "sign" shall
be  interpreted  in its broadest  sense and shall include all  displays,  cards,
window advertising and promotional material.

                                      -10-

<PAGE>

         SECTION 5.08. Franchisor shall have the right to place in a conspicuous
location in the Subject  Location a sign of reasonable  proportions,  along with
written material,  which shall advise the public that Franchisee's business is a
franchise,  provide  information  to prospective  franchisees,  and a method for
prospective franchisee to contact Franchisor.

         SECTION 5.09. If Franchisee should fail to comply with any of the terms
and  conditions of this Article 5, in addition to any other relief  available to
Franchisor,   Franchisor  or  any  persons  authorized  by  Franchisor,  without
liability  to  Franchisee,  shall  have the  right,  in  addition  to any rights
Franchisor  may have  under  the  lease/sublease,  to enter at any time upon the
Subject  Location and perform any act deemed  necessary by  Franchisor to remedy
such failure and Franchisee shall immediately reimburse Franchisor for any costs
incurred by Franchisor incidental thereto.

                                    TRAINING
                                    ARTICLE 6

         SECTION   6.01.   Franchisor   shall  make   available  to   Franchisee
Franchisor's customary initial training course concerning the operation of a The
Great American BackRub  location.  Prior to the opening of the Subject Location,
and as a condition precedent to Franchisee's rights hereunder,  Franchisee shall
attend and complete said course to the satisfaction of Franchisor.

         SECTION  6.02.  Franchisee  shall be  entitled  to have one  additional
person attend Franchisor's customary initial training course,  provided however,
said  additional  person shall attend said  training  course at the same time as
Franchisee.  There  shall  be no  additional  training  fee  for  said  person's
concurrent attendance at said training course.

         SECTION 6.03. As provided in Section 4.04 hereof,  Franchisee shall pay
to  Franchisor  the  sum  of  Two  Thousand  Five  Hundred  Dollars  ($2,500.00)
representing a non-refundable  fee for  Franchisee's  attendance at said initial
training course.  Franchisee  acknowledges that in the event Franchisee does not
complete said training course to the  satisfaction of Franchisor,  no portion of
said fee shall be returned to Franchisee. NOTWITHSTANDING ANY CONTRARY PROVISION
IN  THIS  AGREEMENT,   THE  DETERMINATION  OF  WHETHER  OR  NOT  FRANCHISEE  HAS
SUCCESSFULLY  COMPLETED SAID INITIAL  TRAINING  COURSE SHALL BE MADE AT THE SOLE
DISCRETION OF FRANCHISOR.

         SECTION 6.04. In the event  Franchisor  determines  that Franchisee has
not  successfully  completed  Franchisor's  initial  training course pursuant to
Section 6.03 hereof, such decision shall render this Agreement null and void and
without further effect,.

         SECTION  6.05.  All new  employees of  Franchisee  shall be required to
attend  an  initial  training  course  conducted  by  Franchisor  at a  location
designated by Franchisor, at the

                                      -11-

<PAGE>

option of Franchisor,  by Franchisee using personnel and curriculum  approved by
Franchisor. No person shall provide any services in the Subject Location who has
not completed said training course to the satisfaction of Franchisor. Franchisee
shall be  responsible  for all  salaries and wages,  if any, due said  employees
during said training  course.  Franchisee  shall pay Franchisor a basic training
fee for each  employee who  participates  in said training  course.  The current
amount of said fee is set forth in Franchisor's Uniform Offering Circular.  Said
fee may increase during the term of this Agreement.

         SECTION 6.06.  Franchisor  shall have the right to require  Franchisee,
and any employee of Franchisee,  to attend, and successfully complete,  advanced
training courses related to the operations and services of the Subject Location.
Franchisee shall not be required to attend more than one (1) such training class
per  calendar  year.  Franchisee  shall be  responsible  for all  wages  due any
employees  during  said  training  and all  additional  costs  incurred  by said
employee.   Franchisee  shall  pay  Franchisor  a  fee  for  each  employee  who
participates in any such training course.  The current amount of said fee is set
forth in Franchisor's  Uniform Offering  Circular.  Said fee may increase during
the term of this Agreement. Franchisor shall not charge any fee for Franchisee's
attendance at any such training course.

         SECTION 6.07. All expenses of travel,  lodging, meals, and other living
expenses,  incurred  by  Franchisee,  and/or any  employees  of  Franchisee,  in
attending any initial or subsequent  training program or programs shall be borne
and paid by Franchisee.

                            OBLIGATIONS OF FRANCHISEE
                                    ARTICLE 7

         SECTION 7.01. Franchisee shall, beginning on the effective date of this
Agreement  and  continuing   during  the  remaining  term  of  this   Agreement,
continuously  operate a store at the Subject Location (except if prevented by an
act of God or other causes beyond the control of Franchisee), using Franchisee's
best efforts,  skills and diligence in the conduct  thereof,  and regulating and
controlling  Franchisee's  employees  so that  said  employees  maintain  a high
standard of professional competency and quality of service.

         SECTION 7.02. Franchisee shall not operate, directly or indirectly, nor
allow the operation  of, any other  business  within or in  connection  with the
Subject Location.

         SECTION 7.03.  Franchisee  shall operate the Subject Location in strict
conformity  with such reasonable  standards,  specifications,  requirements  and
instructions as Franchisor may hereafter adopt. Such standards,  specifications,
requirements and instructions shall include but not be limited to a computerized
point of sale  cash  register  and  telephone  modem  specified  by  Franchisor.
Franchisee  agrees to provide  Franchisor  telephonic  access to the information
stored on the point of sale  computerized cash register at such reasonable times
as Franchisor shall designate. In addition, Franchisor may request Franchisee to
electronically transfer information and/or data available from said computerized
point of sale cash register to

                                      -12-

<PAGE>

Franchisor.  Franchisee  agrees to comply with said request in a timely  manner.
Franchisor  shall have the right from time to time to make  reasonable  changes,
modifications,  or additions to any standards,  specifications  or  requirements
whenever  Franchisor  deems that such  changes,  modifications  or additions are
reasonably  necessary to improve the standards of quality,  service,  repair and
maintenance of the Subject Location or to protect any mark,  trademark,  service
mark or trade name of Franchisor.  Any such changes,  modifications or additions
shall automatically be binding upon Franchisee upon the giving of notice of same
to Franchisee by Franchisor.

         SECTION 7.04.  Franchisee  agrees that no employee of Franchisee  whose
professional  competency  or  quality  of  service  does not meet the  standards
established by Franchisor shall be allowed to work in the Subject Location.

         SECTION 7.05. Franchisee shall display and sell in the Subject Location
a limited line of retail  products  approved in advance by Franchisor.  Prior to
the sale of any product  Franchisee  shall  obtain  Franchisor's  prior  written
consent to the sale of said product.  Any such product shall strictly conform to
standards and  specifications  determined by Franchisor for products sold in The
Great American BackRub locations.

         SECTION 7.06.  Franchisee  shall offer all services and products  which
Franchisor may uniformly  require of all The Great American BackRub  franchises.
Franchisee   shall  perform  all  such  services  in  strict   conformity   with
Franchisor's  standards and  specifications  and, in addition,  Franchisee shall
comply with all  applicable  laws and  regulations  relating  to such  services.
Franchisee shall not offer any services which have not been previously approved,
in  writing,  by  Franchisor  or  which  is  prohibited  by  law  or  applicable
regulation.

         SECTION 7.07. All  advertising  or promotional  materials to be used by
Franchisee,  including signs or displays on or in the Subject Location,  must be
approved in writing by Franchisor  prior to any use thereof by Franchisee.  Said
prior  approval  requirement  shall not apply to any  advertising or promotional
material supplied to Franchisee by Franchisor.

         SECTION 7.08. Franchisee shall conform to all Federal,  State and local
health and building regulations and shall make prompt and timely payments of all
taxes  related to or  arising  from  Franchisee's  operation  of the  franchise.
Franchisee shall keep in force and effect all local,  State and national license
which may be required for the lawful operation of the franchise.

         SECTION 7.09.  Franchisee shall  immediately  notify  Franchisor of any
apparent infringement of, or challenge to, Franchisee's use of any name, mark or
logo used in connection with the franchise  herein granted,  or the claim by any
person or entity of any right to any such name, mark or logo.  Franchisee  shall
not  communicate  with any  person  other  than  Franchisor  and its  counsel in
connection with any such alleged  infringement,  challenge or claim.  Franchisor
shall  have sole  discretion  to take such  action  as it deems  appropriate  in
connection with said alleged  infringement,  challenge or claim,  and shall have
the exclusive

                                      -13-

<PAGE>
right  to  control  any  litigation  or  administrative  proceedings  associated
therewith.  Franchisee  agrees to execute any and all instruments and documents,
render  such  assistance,  and do such  acts and  things  as may be  reasonable,
necessary or advisable to protect and maintain the interest of Franchisor in any
litigation  or other  proceeding,  or to  otherwise  protect  and  maintain  the
interest of Franchisor in said names, marks or logos.

                              ACCOUNTING PROCEDURES
                                    ARTICLE 8

         SECTION  8.01.  Franchisee  shall  maintain  a  bookkeeping  system  in
conformity with the accounting methods  prescribed by Franchisor,  and shall use
such cash registers, books of accounts, reporting systems and methods which meet
the requirements of Franchisor.

         SECTION 8.02. Upon the written request of Franchisor, Franchisee agrees
to furnish to Franchisor copies of designated sales tax returns,  State, Federal
and local payroll tax returns,  and Federal and State income tax returns  within
thirty (30) days after receipt of said request.

         SECTION  8.03.  Franchisee  shall  furnish  to  Franchisor  a  copy  of
Franchisee's  report  of  gross  revenues,  gross  sales,  or other  data  which
Franchisee  may be  required  to submit to any  lessor/sublessor  of the Subject
Location within five (5) days after said reports are required to be submitted.

         SECTION  8.04.  Franchisor  shall  at all  times be  entitled  to audit
Franchisee's  gross  monthly  revenues  (as defined in Section  4.09  hereof) by
Franchisor,  its  employees,  agents or  representatives.  Such  audit  shall be
limited to the  determination  of gross monthly  revenues and shall be conducted
during normal business hours and either at the Subject Location or the principal
place of business of Franchisee.  Franchisee  agrees to supply Franchisor or its
designated agent with all information,  data and records reasonably necessary to
complete  said audit.  If it is  determined as a result of such audit that there
has been a deficiency in the payments made to Franchisor,  then such  deficiency
shall  become  immediately  due and payable  with  interest at the highest  rate
allowable  under  applicable  State  and/or  Federal law from the date when said
payments should have been made not to exceed  eighteen  percent (18%) per annum.
In addition,  if any of Franchisee's  reports shall be found to have understated
gross  monthly  revenue  by more  than two  percent  (2%),  in  addition  to any
royalties due Franchisor,  Franchisee  shall pay all of Franchisor's  reasonable
costs and expenses connected with said audit.  Further, in the event that any of
said reports are found to have  understated  gross monthly revenues by more than
five percent (5%),  such  understatement  shall be deemed to be a breach of this
Agreement  by  Franchisee.  Any  information  gained  from such  audit  shall be
confidential and shall not be disclosed except to carry out the purposes hereof.

         SECTION 8.05. The term "records" as used in Section 8.04 shall include,
but shall not be limited to, cash register  recordings,  purchase records,  bank
statements, sales journals,

                                      -14-

<PAGE>

payroll tax returns,  sales receipts,  employment records,  financial statements
and other records normally maintained by such a business.

                                   ASSIGNMENT
                                    ARTICLE 9

         SECTION 9.01. This Agreement and the franchise  granted  thereunder are
fully assignable by Franchisor and shall inure to the benefit of any assignee(s)
or other legal successor(s) to the interest of Franchisor  herein,  subject only
to the condition that the Assignee of Franchisor  shall,  subsequent to any such
assignment,  remain liable, primarily and/or secondarily, for the performance of
all obligations of Franchisor under this Agreement.

         SECTION 9.02.  Franchisee  understands and acknowledges that the rights
and duties  created by this  Agreement  are personal to Franchisee or its owners
and that Franchisor has granted the franchise in reliance upon the individual or
collective character,  skill, aptitude,  business ability and financial capacity
of  Franchisee or its owners.  Therefore,  except as  hereinafter  provided with
respect  to an  assignment  to a  corporation,  neither  the  franchise  nor the
franchised business or any interest therein nor any part or all of the ownership
of  Franchisee  may  be  voluntarily,  involuntarily,  directly  or  indirectly,
assigned,   sold,  subdivided,   sub  franchised  or  otherwise  transferred  by
Franchisee,   or  its  owners,   including  without   limitation  by  merger  or
consolidation,  or issuance of additional securities  representing  ownership in
Franchisee  nor  in  the  event  of the  death  of  Franchisee  or an  owner  of
Franchisee,  by  will,  declaration  of or  transfer  in  trust  or the  laws of
intestate  succession without the prior written approval of Franchisor,  and any
such  assignment  or transfer  without such approval  shall  constitute a breach
hereof  and  conveys  no rights to or  interests  in the  franchise,  franchised
business or Franchisee.

         SECTION 9.03. If Franchisee or its owners are in full  compliance  with
this Agreement,  Franchisor shall not  unreasonably  withhold its approval of an
assignment,  provided  that the  proposed  assignee(s)  is,  in the  opinion  of
Franchisor,  of good moral  character and has  sufficient  business  experience,
aptitude and financial  resources to own and operate the franchised business and
otherwise meets  Franchisor's  then applicable  standards for  Franchisees,  and
further provided that the following conditions are met prior to, or concurrently
with, the effective date of the assignment:

         (1) all obligations of Franchisee and its owners incurred in connection
with this Agreement have been assumed by the assignee(s);

         (2)  Franchisee  shall  have  paid  such  franchise  fees,  advertising
contributions,  amounts owed for purchases by Franchisee  from Franchisor or its
affiliates and any other amounts owed to Franchisor or its affiliates  which are
then due and unpaid;

                                      -15-

<PAGE>

         (3) the  assignee(s)  completes  the training  program  required of new
Franchisees  prior to the effective date of the  assignment and pays  Franchisor
the sum of Two Thousand Five Hundred ($2,500.00) as a fee for said course;

         (4) if required,  the owner/lessor of the Subject Location business has
consented  to  Franchisee's  assignment  or  sublease  of said  premises  to the
proposed assignee(s);

         (5) the assignee(s)  and if a corporation or  partnership,  its owners,
shall, at Franchisor's option, have executed and agreed to be bound by:

             (i) a  Guaranty  agreement,  satisfactory  in form and  content  to
Franchisor, whereby the assignee assumes the obligation of Franchisee under this
Agreement and the sublease described in Section 5.01 hereof; and

             (ii)  the  then  current  form  of  franchise  agreement  and  such
ancillary  agreements as are then customarily used by Franchisor in the grant of
The Great  American  BackRub  franchises,  but which shall  provide for the same
royalties  and  other  franchise  fees and  advertising  contributions  required
hereunder and be a term equal to the remaining term of this franchise agreement;

         (6)   Franchisee   or   assignee(s)   shall  have  paid  to  Franchisor
Franchisor's  standard  assignment  fee of Two  Thousand  Five  Hundred  Dollars
($2,500)  to defray  expenses  incurred by  Franchisor  in  connection  with the
assignment,  including, without limitation,  training of assignee(s),  legal and
accounting fees,  credit and other  investigation  charges and evaluation of the
assignee(s) and the terms of the assignment.

         (7)  except to the extent  limited or  prohibited  by  applicable  law,
Franchisee  and each of its owners if Franchisee is a corporation or partnership
shall have executed a general release,  in form  satisfactory to Franchisor,  of
any and all claims against  Franchisor and its affiliate,  officers,  directors,
employees and agents;

         (8) Franchisor shall have approved the material terms and conditions of
such  assignment and shall have  determined  that the price and terms of payment
are not so  burdensome  as to  adversely  affect  the future  operations  of the
franchised business by the assignee(s);

         (9) Franchisee and each of its owners if Franchisee is a corporation or
partnership  shall  have  executed  a  non-competition   covenant  in  favor  of
Franchisor and the assignee(s),  agreeing that for a period of not less than two
(2) years, commencing on the effective date of the assignment,  he will not have
any  direct or  indirect  interest  as an owner,  investor,  partner,  director,
officer,  employee,  consultant,  representative  or  agent,  or  in  any  other
capacity, in any business that (i) sells services or products  substantially the
same as a The Great  American  BackRub , and (ii) which is  located or  operates
within a radius of ten (10) miles of the

                                      -16-

<PAGE>

Subject  Location  or  within a three  (3) mile  radius  of any  other The Great
American BackRub in operation at the time of such transfer; and

         (10)  Franchisee  shall have entered into an agreement with  Franchisor
agreeing to subordinate to such assignee's obligations to Franchisor, including,
without  limitation,  any  franchise  fees and  advertising  contributions,  any
obligations  of such  assignee(s) to make  installment  payments of the purchase
price to Franchisee.

         (11) Adequate provisions have been made by Franchisee,  and approved by
Franchisor,  to assure that assignee has the financial capability to fulfill any
and all contractual  obligations to any existing  customer/patron of the Subject
Location  arising  from,  or related to, any back rub services or products to be
provided by Franchisee.

         The  Franchisor's  consent to an assignment of any interest  subject to
the  restrictions  of  Sections  9.02  and  9.03 of  this  Agreement  shall  not
constitute a waiver of any claims it may have against the Franchisee,  nor shall
it be deemed a waiver of Franchisor's  right to demand exact compliance with any
of the terms or conditions of the franchise by the assignee.

         SECTION 9.04.  Within sixty (60) days from the date of this  Agreement,
the franchise and the assets and  liabilities of the franchised  business may be
assigned to a newly organized  corporation  that conducts no business other than
the franchised  business,  which is actively  managed by Franchisee and in which
Franchisee  owns and  controls  all of the equity and voting power of all issued
and outstanding  capital stock. Such an assignment shall not relieve  Franchisee
of his obligations  hereunder,  and Franchisee and said corporation shall remain
jointly and  severally  liable for all  obligations  hereunder.  The articles of
incorporation,  by-laws and other  organizational  documents of such corporation
shall  recite  that the  issuance  and  assignment  of any  interest  therein is
restricted  by the terms of  Sections  9.02 and 9.03 of this  Agreement  and all
issued and  outstanding  stock  certificates  of such  corporation  shall bear a
legend  reflecting  or referring to the  restrictions  of said Sections 9.02 and
9.03.

         SECTION 9.05. The assignment of the rights,  duties and  obligations of
Franchisee  pursuant to Section 9.03 hereof shall not relieve  Franchisee of the
duties and obligations herein imposed on Franchisee.  Provided,  however,  if at
the expiration of six (6) months after the effective  date of any transfer,  the
transferee  has not  defaulted or breached any of the terms or conditions of the
then current agreement,  subject only to the exception set forth in this Section
9.05,  Franchisor  shall release  Franchisee from all obligations or liabilities
imposed on  Franchisee  pursuant  to this  agreement.  During said six (6) month
period, Franchisor shall give Franchisee written notice of any default or breach
by said  transferee.  Notwithstanding  the foregoing,  said release shall not be
effective  with respect to any liability of Franchisee  under the  provisions of
Section 7.09 hereof,  nor for any  liability of  Franchisee  with respect to the
unexpired term,  exclusive of any renewal terms,  under the sublease referred to
in Section 5.01.

                                      -17-

<PAGE>

         SECTION  9.06.  In the event  that  Franchisee  seeks the  approval  of
Franchisor to an assignment  pursuant to the terms of this Article 9, Franchisee
shall include with such request a copy of any agreement relating to the proposed
sale or assignment of the franchise  herein  granted.  Franchisor  shall have no
obligation  to  consider  any  request  for  consent to any  transferee  if said
agreement is not  included  with said  request.  Upon receipt of such offer from
Franchisee,  Franchisor  shall  have  the  option  of  purchasing  or  otherwise
acquiring  such of  Franchisee's  rights under this agreement and all such other
property and rights of the Franchisee as may be embraced within said offer, upon
the same  terms  and  conditions  as those  set forth  therein.  Franchisor  may
exercise  its option at any time within  thirty (30) days after  receipt of said
offer from  Franchisee by giving written notice of its acceptance to Franchisee.
This Section  shall not be  applicable to any transfer made pursuant to Sections
9.04 hereof.

         SECTION 9.07.  In the event  Franchisee  (or any of its owners)  shall,
subject to the restrictions and conditions of transfer contained in this Section
9.07,  attempt to raise or secure  funds by the sale of  securities  (including,
without limitation,  common or preferred stock, bonds,  debentures or general or
limited  partnership  interests) in  Franchisee or any affiliate of  Franchisee,
Franchisee  acknowledges that the written  information used with respect thereto
may reflect upon Franchisor.  No information respecting Franchisor or any of its
affiliates shall be included in any securities disclosure document,  unless such
information  has been  furnished  by  Franchisor,  in  writing,  pursuant to the
written request of the Franchisee,  in which the Franchisee  states the specific
purpose for which the information is to be used. Should Franchisor,  in its sole
discretion,  object to any reference to Franchisor or any of it affiliates or to
any of  their  businesses  in  such  offering  literature  or  prospectus,  such
literature  or prospectus  shall not be used unless and until the  objections of
Franchisor  are  withdrawn.  The Franchisor  assumes no  responsibility  for the
offering  whatsoever.  The prospectus or other  literature  utilized in any such
offering  shall  contain the following  language in bold-face  type on the first
textual page thereof:

"NEITHER THE GREAT  AMERICAN  BACKRUB  STORE,  INC. NOR ANY OF ITS AFFILIATES IS
DIRECTLY OR INDIRECTLY THE ISSUER OF THE SECURITIES OFFERED HEREBY.  NEITHER THE
GREAT  AMERICAN  BACKRUB  STORE,  INC.  NOR ANY OF ITS  AFFILIATES  ASSUMES  ANY
RESPONSIBILITY  WITH RESPECT TO THIS OFFERING AND/OR THE ADEQUACY OR ACCURACY OF
THE INFORMATION SET FORTH HEREIN,  INCLUDING ANY STATEMENTS MADE WITH RESPECT TO
ANY OF THEM.  NEITHER THE GREAT  AMERICAN  BACKRUB  STORE,  INC.  NOR ANY OF ITS
AFFILIATES  ENDORSES OR MAKES ANY RECOMMENDATION  WITH RESPECT TO THE INVESTMENT
CONTEMPLATED BY THIS OFFERING."

         Franchisee and each of its owners agrees to indemnify,  defend and hold
harmless  Franchisor  and  its  affiliates,   and  their  respective   officers,
directors,  employees and agents, from any and all claims, demands, liabilities,
and all costs and expenses (including, without limitation, reasonable attorneys'
fee) incurred in the defense of such claims, demands or

                                      -18-

<PAGE>

liabilities,  arising from the offer or sale of such securities whether asserted
by a purchaser  of any such  security or by a  governmental  agency.  Franchisor
shall have the right (but not the  obligation) to defend any claims,  demands or
liabilities  and/or  to  participate  in the  defense  of any  action  to  which
Franchisor  or any of its  affiliates  or  any  of  their  respective  officers,
directors, employees or agents is named as a party.

         SECTION 9.08.  Any attempt by the  Franchisee to transfer any rights or
interests under this Agreement without having received the prior written consent
of  Franchisor  shall  constitute  a  material  breach  of  this  Agreement  and
Franchisor  shall have the right to terminate this Agreement upon written notice
to Franchisee.

                            INSURANCE/INDEMNIFICATION
                                   ARTICLE 10

         SECTION  10.01.  In addition to any  insurance  required of  Franchisee
pursuant  to any  lease  relating  to the  Subject  Location,  Franchisee  shall
purchase and  maintain in effect at all times during the term of this  Agreement
policies of  insurance,  naming  Franchisor  and all  employees of Franchisee as
additional  insureds,  at Franchisee's  sole cost and expense.  Initially,  said
insurance will conform to the following specifications:

         A. Combined single limit,  liability and property insurance  including,
but not limited to,  "all risk"  buildings  and  contents  insurance  (including
replacement  cost and plate glass  provisions) for all leased or owned property,
general   liability   insurance   (including   premise   operations,   products,
professional   malpractice,   and  personal  injury)  and  automobile  insurance
(including owned, hired or leased, non-ownership, medical payments and uninsured
motorist) with policy limits of at least $1,000,000.

         B. An all inclusive standard umbrella policy of at least $1,000,000.

         C. Worker's compensation insurance as required by State law.

         Franchisor shall have the right,  upon thirty (30) days written notice,
to require  either an increase in said policy limits or  additional  coverage if
Franchisor,  in its sole discretion,  deems such increase or additional coverage
necessary.  Franchisee  shall supply  Franchisor  with current  certificates  of
coverage  indicating  full payment of insurance  policies in conformity with the
then current requirements and copies of all applicable  policies.  Said policies
shall contain endorsements  requiring the insurer to give Franchisor thirty (30)
days advance  written notice in the event of any  cancellation  or change in the
coverage, scope, or amount of such policy.

         SECTION  10.02.  Franchisee  agrees,  during and after the term of this
Agreement,  to indemnify,  defend, and hold Franchisor harmless from and against
any and all loss, damage, claims, whether or not properly founded, liability and
attorneys'  fees and other  costs and  expenses  incurred by  Franchisor  as the
result of any violation of this Agreement by, or any

                                      -19-

<PAGE>

act of  omission  or  commission  on the  part of the  Franchisee,  or any of it
agents,  servants or employees,  and from all claims, damages, causes of action,
suits or rights of any persons,  firm or corporations arising from the operation
of the franchise herein discussed.  The Franchisor shall have the right (but not
the  obligation) to defend any such claims,  demands,  or liabilities  and/or to
participate  in the  defense  of any  action to which  Franchisor  or any of its
affiliates or any of their respective officers,  directors,  employees or agents
is named as a party.

                    RELATIONSHIPS OF PARTIES/REPRESENTATIONS
                                   ARTICLE 11

         SECTION  11.01.  It is  specifically  recognized  and  acknowledged  by
Franchisee  that  the  success  of the  business  venture  to be  undertaken  by
Franchisee  by virtue  of this  Agreement  depends  to a great  extent  upon the
ability of Franchisee as an  independent  party and  entrepreneur  as well as on
market  conditions  beyond  the  control  of either  Franchisor  or  Franchisee.
Franchisee  acknowledges  that  Franchisee has entered into this Agreement after
making an independent  investigation of Franchisor's operations and programs and
not upon any representation as to the profits,  success, or other benefits which
Franchisee  will  realize.  Franchisee  acknowledges  that  there  have  been no
representations  or  warranties  not  expressly  stated  in this  Agreement,  or
Franchisor's Uniform Offering Circular, made by Franchisor or any representative
thereof or any other person on its behalf with respect to the potential  success
of Franchisee's business or otherwise.

         SECTION  11.02.  Franchisee  is not and shall not hold itself out as an
agent, legal representative,  partner subsidiary,  joint venturer or employee of
Franchisor.  Franchisee  shall  have no right or power to, and shall not bind or
obligate  Franchisor in any way, manner or thing whatsoever,  nor represent that
it has any right to do so. In all public  records and in its  relationship  with
other persons, on letterheads, and business forms, Franchisee shall indicate its
independent  ownership of said  business,  and that it is only a  franchisee  of
Franchisor.  Notwithstanding  any other provision of this Agreement,  Franchisor
and  Franchisee  shall  not,  under any  circumstances,  be deemed to be a joint
employer of any employee of Franchisee.

                                   TERMINATION
                                   ARTICLE 12

         SECTION  12.01.  Provided  Franchisee  is not in  default of any of the
terms  and  conditions  of  this  Agreement,  or  any  other  agreement  between
Franchisee  and  Franchisor,  Franchisee  shall have the right to terminate this
Agreement  by giving  Franchisor  notice at least one hundred  twenty (120) days
prior to any intended  termination  date.  During said period  Franchisee  shall
continue to maintain  complete  operations as if said notice had not been given.
Franchisee  shall fully  cooperate  with  Franchisor to expedite the transfer or
closing  of  said  business.  Such  notice  of  termination  shall  not  entitle
Franchisee to the return of any fees paid to Franchisor nor shall  Franchisee be
relieved of any debt,  duty or obligation  owing to Franchisor  arising from, or
related to, this  Agreement,  including,  but not limited to, the  obligation of
Franchisee pursuant to the sublease described in Section 5.01 hereof.

                                      -20-

<PAGE>

         SECTION 12.02.  In addition to any other rights  Franchisor may have to
terminate  this  Agreement,  Franchisor  shall  have the  right  and  option  to
terminate this Agreement upon the occurrence of any of the following:

         A. Failure of Franchisee to cure any breach or default of the terms and
conditions  of this  Agreement  within  five (5)  days  after  Franchisor  gives
Franchisee written notice of said breach or default. Provided,  however, if cure
of said  default or breach  cannot be  reasonably  accomplished  within five (5)
days,  Franchisee  shall be allowed such  additional  time, not to exceed twenty
(20) days, as reasonably necessary to accomplish said cure.

         B. The third  written  notice  within  any period of  twenty-four  (24)
months  to  Franchisee   by  Franchisor  of  any  breach  or  default,   whether
subsequently cured or not, of the terms and conditions of this Agreement.

         C. Unless otherwise prohibited by applicable law, if Franchisee becomes
insolvent or commits an act of bankruptcy, or makes a general assignment for the
benefit of  creditors,  or to an agent  authorized  to liquidate his property or
assets, or becomes or is adjudicated a bankrupt, or voluntarily files a petition
in bankruptcy or  reorganization,  or to effect a plan or other arrangement with
creditors,  or files an answer to the  creditor's  petition  or other  petitions
filed  against  him  (admitting  the  material   allegations   thereof)  for  an
adjudication,  or for  reorganization,  or to effect a plan or other arrangement
with  creditors,  or applies  for or suffers  the  appointment  of a receiver or
trustee  of any of his  assets  and  property,  or such  receiver  or trustee is
appointed  for any of his  property or assets,  and such  trustee or receiver so
appointed  is not  discharged  within  fifteen  (15) days  after the date of his
appointment,  or all or  substantially  all of the property of the Franchisee is
attached by the United States or any officer or instrumentality  thereof, and so
remains and continues for a period of fifteen (15) days, or a writ or warrant of
attachment,  or any  similar  process is issued by any court  against all or any
substantial  portion of the property or assets of the  Franchisee and such writ,
warrant of attachment,  or any similar  process is not released or bonded within
fifteen (15) days after entry or levy.

         D. Upon the closing of the  Franchisee's  business for a period of five
(5) or more  consecutive  days without  prior  approval in writing of Franchisor
except  for acts of God and  other  circumstances  clearly  beyond  Franchisee's
control.

         E. In the  event of any  material  breach  by  Franchisee  of any other
written agreement between Franchisor and Franchisee.

         F. In the event that  Franchisee,  or any  employee of  Franchisee,  is
convicted of a criminal  offense  relating to any act  committed on, or relating
to, the Subject Location.

         SECTION  12.03.   If  this  Agreement  is  terminated  for  any  reason
whatsoever,  Franchisor  shall have the  right,  without  obligation  and at the
expense of Franchisee, to

                                      -21-

<PAGE>

remove from the Subject Location all identification to an extent and in a manner
sufficient to remove therefrom all similarities to the appearance of a The Great
American BackRub location; and, in addition:

         A.  All  Franchisee's  rights  as  a  franchisee  shall  terminate  and
Franchisee will immediately thereafter cease to use by advertising or otherwise,
The Great American BackRub programs or any part thereof, or any forms,  systems,
slogans,  signs,  marks,  symbols,  or devices used in connection with The Great
American BackRub program,  including the name The Great American BackRub, or any
variation thereof, in any manner whatsoever,

         B.  Franchisee  will assist  Franchisor  in every way possible to bring
about  a  complete  and  effective  transfer  of the  business,  its  customers,
facilities, and services to Franchisor or its designee.

         C. Franchisee will pay all debts owing to Franchisor, including but not
limited to fees and rents, immediately upon termination.

         D. Franchisee will pay all creditors immediately upon termination.

         E. Franchisee  will return  immediately to Franchisor in good condition
all manuals  furnished by  Franchisor,  all  advertising  material,  stationery,
printed  forms,  and all  other  materials  relating  to the  operation  of this
franchise in his possession at the time of such termination.

         F. Franchisee shall relinquish and take all steps necessary to transfer
all  telephone  numbers,  listings  and  directory  advertising  relating to the
Subject Location or Franchisee's business into Franchisor's name.

         G.  Franchisee  will comply with all the  provisions of this  Agreement
relative to termination.

         SECTION  12.04.  In the event of the  termination of this Agreement for
any reason,  Franchisor shall  repurchase from Franchisee,  and Franchisee shall
sell to Franchisor, all usable merchandise bearing Franchisor's name or the name
"The Great American BackRub," or any variation  thereof.  Said merchandise shall
be purchased at the then current wholesale price.

         SECTION  12.05.  Written  notice  of any  breach  or  default  of  this
Agreement  shall be personally  served on Franchisee  or sent,  certified  mail,
return  receipt  requested to the address set forth in Section 14.07 hereof,  or
such address as Franchisee may hereafter designate in writing to Franchisor.  If
said notice is served by mail,  it shall be deemed  served on the earlier of the
date delivered to the intended address or three (3) days after mailing.

         Notwithstanding the above, all written notices and reports permitted or
required to be delivered by the provisions of this Agreement  shall be deemed so
delivered at the time

                                      -22-

<PAGE>

delivered  by hand,  or one (1)  business  day after  sending  by  facsimile  or
comparable  electronic  system or two (2)  business  days after  deposited  with
Federal Express or a comparable  overnight courier company or three (3) business
days after being placed in the U.S. mail by Registered or Certified Mail, return
receipt requested, postage prepaid, and addressed to the party to be notified at
its most current  principal  business  address of which the notifying  party has
been notified.

         SECTION 12.06.  In the event said notice  specifies  that  Franchisee's
default  or  breach  constitutes  a  non-curable  breach  under  the  terms  and
conditions  hereof,  this Agreement,  and Franchisee's  rights hereunder,  shall
terminate ten (10) days following service of said notice.

         SECTION 12.07. Except as provided in Section 12.08 of this Article, all
controversies,  disputes or claims arising between  Franchisor and Franchisee in
connection  with,  arising  from,  or with respect to: (1) any provision of this
Agreement or any other related  agreement;  (2) the  relationship of the parties
hereto;  (3) the validity of this Agreement or any other related  agreement,  or
any provision thereof; or (4) any specification, standard or operating procedure
relating to the  establishment  or operation of the  franchised  business  which
shall not be resolved  within  fifteen (15) days after either party shall notify
the other in writing of such controversy,  dispute or claim,  shall be submitted
for  arbitration  to the New York,  New York office of the American  Arbitration
Association on demand of either party.  Such  arbitration  proceedings  shall be
conducted in New York, New York, except that for Franchisees located outside New
York,  arbitration  will be conducted in the state where the Subject Location is
located. Except as otherwise provided in this Agreement, arbitration proceedings
shall be conducted in accordance  with the then current  Commercial  Arbitration
Rules of the American  Arbitration  Association.  The arbitrator  shall have the
right to award or include in his award any relief  which he deems  proper in the
circumstances,  including  without  limitation,  money damages (with interest on
unpaid amounts from date due),  specific  performance and injunctive relief. The
award and decision of the  arbitrator  shall be conclusive  and binding upon all
parties  hereto  and  judgment  upon the  award may be  entered  in any court of
competent  jurisdiction.  The parties acknowledge and agree that any arbitration
award may be  enforced  against  either or both of them in a court of  competent
jurisdiction and each waives any right to contest the validity or enforceability
of such award.  The parties  further  agree to be bound by the  provision of any
statute of limitations  which would be otherwise  applicable to the controversy,
dispute or claim which is the subject of any  arbitration  proceeding  initiated
hereunder.  Without limiting the foregoing, the parties shall be entitled in any
such  arbitration  proceeding  to the entry of an order by a court of  competent
jurisdiction  pursuant to an opinion of the arbitrator for specific  performance
of any of the  requirements of this Agreement.  This provision shall continue in
full  force  and  effect  subsequent  to  and   notwithstanding   expiration  or
termination of this Agreement.

         SECTION 12.08.  The rights of Franchisor  and Franchisee  hereunder are
cumulative  and no exercise or  enforcement  by  Franchisor or Franchisee of any
right or  remedy  hereunder  shall  preclude  the  exercise  or  enforcement  by
Franchisor  or  Franchisee  of any  other  right or  remedy  hereunder  or which
Franchisor or Franchisee is entitled by law to enforce.

                                      -23-

<PAGE>

         SECTION 12.09.  Notwithstanding  the provisions of Section 12.07 above,
Franchisor shall have the right to enforce by judicial process any rights it may
have to  possession  of the Subject  Location  under any lease or sublease  with
Franchisee.  Further,  Franchisee agrees that Franchisor shall have the right to
seek  preliminary  injunctive  relief to restrain  conduct by  Franchisee in the
development or operation of the franchise  herein granted that could  materially
damage the  goodwill  associated  with any of  Franchisor's  proprietary  rights
and/or  marks  or  any  The  Great  American  BackRub  location,  provided  that
Franchisor agrees to arbitrate any such dispute concurrently with and subsequent
to the grant or  denial  of such  preliminary  injunctive  relief,  and the sole
remedy of Franchisee,  in the event of entry of a preliminary injunction,  shall
be the dissolution of such  injunction,  if warranted upon hearing duly had (all
claims for damages by reason of the  wrongful  issuance  of any such  injunction
being expressly waived hereby).

         SECTION 12.10.  If a claim for amounts owed by Franchisee to Franchisor
or any of its affiliates is asserted in any judicial or arbitration  proceeding,
or if  Franchisor  or  Franchisee  is required to enforce  this  Agreement  in a
judicial or  arbitration  proceeding,  the party  prevailing in such  proceeding
shall be entitled to reimbursement of its costs and expenses, including, but not
limited to, reasonable  accounting fees,  attorneys fees and arbitrator's  fees.
Attorneys'  fees shall  include,  without  limitation,  reasonable  legal  fees,
whether  incurred prior to, or in preparation for or contemplation of the filing
of any written demand or any claim, action, hearing or proceeding to enforce the
obligations of Franchisor  under this  Agreement or any other related  agreement
between the parties.

         SECTION 12.11. Pending a decision of said arbitration  proceeding,  the
franchise herein granted shall, at the sole option of Franchisor, be operated by
Franchisor,  who shall have sole authority as to the operation of said business.
Franchisor shall deposit all revenues from the operation of said business,  less
normal operating expenses, including but not limited to rent, employee wages and
benefits, reasonable merchandise purchases, utilities, taxes and insurance, in a
separate  account.  The  balance of said trust  account  shall be subject to the
decision of said  arbitration  proceeding  and, if said balance,  or any portion
thereof, is awarded to Franchisee, Franchisee shall be entitled to an accounting
of all funds received and disbursed.

                                    LICENSES
                                   ARTICLE 13

         SECTION  13.01  In the  event  that  any  license,  permit  or  similar
governmental  approval is required by the appropriate  authorities of the state,
county or city in which the franchise herein granted will be operated, then this
Agreement is contingent  upon the Franchisee  securing such license.  Franchisee
agrees to make due and diligent application for such license and shall cooperate
with the authorities in connection with such license  application.  In the event
after such due and diligent  application the Franchisee is unable to secure said
license(s)  within  thirty  (30)  days  following  the  effective  date  hereof,
Franchisee  shall give written  notice to  Franchisor  by certified  mail of his
inability to secure such a

                                      -24-

<PAGE>

license.  Upon  expiration of ten (10) days from date of receipt of such notice,
this Agreement shall be deemed null and void and have no further effect.  Except
for such training fees paid pursuant to Section 4.04,  all moneys paid hereunder
by  the  Franchisee  to  Franchisor  shall  be  refunded.  All  sums  due to the
Franchisee  after deducting  appropriate  charges,  shall be returned within ten
(10) days after receipt of such termination  notice.  Franchisee  agrees that he
will make immediate  application to the proper authorities of the State in which
the Subject Location is located to obtain such licenses and shall diligently and
in  good  faith  do all  such  things  as may be  necessary  for  that  purpose.
Franchisee  represents  that he has no  knowledge  or reason to  believe  that a
license would not be granted to him on proper application.

         SECTION 13.02.  In the event that during the term of this Agreement any
license,  permit or other approval  described in Section 13.01 immediately above
is revoked,  suspended,  or  terminated,  or  Franchisee's  right to operate the
franchise  is  terminated  or  suspended,  Franchisor  shall  have the  right to
terminate this Agreement upon ten (10) days written notice to Franchisee.


                                  MISCELLANEOUS
                                   ARTICLE 14

         SECTION 14.01. The waiver of Franchisor of any breach or default by the
Franchisee  shall not  affect or impair  Franchisor's  right in  respect  to any
subsequent  default  of the same or a  different  kind.  Nor  shall any delay or
omission of Franchisor to exercise any right arising from any default  affect or
impair Franchisor's right as to the same or any future default.

         SECTION  14.02.  This  Agreement  shall be governed by and construed in
accordance  with the laws of or applicable to the State of New York, as amended;
except that for franchises located outside of New York, the laws of the state in
which the Subject Location is located will apply.

         SECTION 14.03.  All terms and words used in this Agreement,  regardless
of the number and gender in which they are used,  shall be deemed and  construed
to  include  any  other  number,  singular  or  plural,  and any  other  gender,
masculine,  feminine or neuter, as the context or sense of this Agreement or any
paragraph or clause herein may require, the same as if such words had been fully
and properly written in the number and gender.

         SECTION  14.04.  This Agreement and the  lease/sublease  referred to in
Section 5.01 hereof, contains the entire agreement of the parties and supersedes
all prior negotiations,  representations,  inducements, promises, or agreements,
oral or otherwise.  Franchisee  acknowledges  that  Franchisor  has not made any
representations, promises, or inducements, not embodied herein.

                                      -25-

<PAGE>

         SECTION  14.05.  Should  any part of this  Agreement  for any reason be
declared  invalid,  such decision shall not affect the validity of any remaining
portion,  which  remaining  portion  shall remain in force and effect as if this
agreement had been executed with the individual portion thereof eliminated,  and
it is hereby  declared the intention of the parties  hereto that they would have
entered into this agreement notwithstanding the invalid portion hereof.

         SECTION 14.06.  Should either party to this Agreement  institute  legal
action for the  enforcement of any provision of this  Agreement,  the prevailing
party in said  action  shall be entitled  to, in  addition to any other  relief,
reasonable attorneys' fees and costs.

         SECTION 14.07. All notices and reports to Franchisor or Franchisee,  if
not personally  served,  shall be deemed so delivered one (1) business day after
sending by facsimile or comparable  electronic  system, or two (2) business days
after deposit with Federal Express or a comparable overnight courier company, or
three (3) business  days after being placed in the U.S.  mail by  Registered  or
Certified  Mail,  return  receipt  requested.  All notices shall be sent postage
prepaid and addressed to the respective party as follows, or as either party may
from time to time designate in writing.

      Franchisor:                            Franchisee:

The Great American BackRub Store, Inc.       7575 E. Arkansas Ave. #11-207
425 Madison Avenue, Suite 605                Denver, CO 80231
New York, NY  10017

         SECTION  14.08.  This  Agreement  may be modified or amended  only by a
written document of equal dignity.

         SECTION 14.09.  This Agreement  shall be binding on the parties,  their
heirs, executors, personal representatives, successors or assigns.

         SECTION  14.10.  To the extent that  Section  2.06,  Section  2.08,  or
Section 9.03(9) is deemed unenforceable by virtue of its scope in terms of area,
business activity prohibited,  or length of time, but may be made enforceable by
reductions  of any or all thereof,  Franchisee  and  Franchisor  agree that same
shall be enforced to the fullest  extent  permissible  under the laws and public
policies applied in the jurisdiction in which enforcement is sought.

         SECTION 14.11. This Agreement is executed in duplicate  originals,  any
one of which may be  introduced  into  evidence  as  conclusive  of the  content
thereof.



                                      -26-

<PAGE>

         IN WITNESS  WHEREOF the parties hereto have entered into this Agreement
this 20th day of November, 1996, at Denver, Colorado.



                                               "Franchisee"



By: /s/ Illegible                              MARION HOLDINGS, INC.
    -------------------
        Illegible
Title: President


"Franchisor"

THE GREAT AMERICAN BACKRUB STORE, INC.
a New York Corporation


By: /s/ Terrance C. Murray
        ------------------
        Terrance C. Murray
Title:  CEO

                                      -27-
<PAGE>
                                STATE OF NEW YORK

                 ADDENDUM ATTACHED TO AND FORMING A PART OF THE
                               FRANCHISE AGREEMENT
        BETWEEN THE GREAT AMERICAN BACKRUB STORE, INC. AS FRANCHISOR, AND
                       MARION HOLDING INC., AS FRANCHISEE,
                             DATED NOVEMBER 20, 1996

1.       Section 3.04 of the Franchise Agreement is the same as written with the
         following addition:

         provided,  however,  that all rights  enjoyed by the Franchisee and any
         causes of action arising in its favor from the provisions of Article 33
         of the  General  Business  Law of New York  State  and the  regulations
         issued  thereunder  shall remain in force;  it being the intent of this
         proviso that the  non-waiver  provisions of Sections 687.4 and 687.5 of
         the General Business Law of New York State be satisfied.

2.       Section 9.03(7) of the Franchise  Agreement is the same as written with
         the following addition:

         provided,  however,  that all rights  enjoyed by the Franchisee and any
         causes of action arising in its favor from the provisions of Article 33
         of the  General  Business  Law of New York  State  and the  regulations
         issued  thereunder  shall remain in force;  it being the intent of this
         proviso that the  non-waiver  provisions of Sections 687.4 and 687.5 of
         the General Business Law of New York State be satisfied.

         Except as specifically  modified herein,  the Agreement shall remain in
full force and effect as written.

         IN WITNESS WHEREOF,  the parties hereto have executed this Rider to the
Franchise Agreement on the date stated.

                                   THE GREAT AMERICAN BACKRUB STORE, INC.


                                   By: /s/ Terrance C. Murray
                                       ----------------------
                                           Terrance C. Murray
                                   Title:  CEO


                                   Marion Holdings, Inc. /s/ Illegible
                                   -----------------------------------
                                   Marion Holdings, Inc. /s/ Illegible
                                   Franchisee


                                   -----------------------------------
                                   Franchisee

                                      -28-

                                                                   EXHIBIT 10.40

                                OPTION AGREEMENT

         This   Option   Agreement   is   entered   into   this   _____  day  of
___________________,  19___,  by and between THE GREAT  AMERICAN  BACKRUB STORE,
INC. , a New York  corporation,  hereinafter  referred to as  "Franchisor,"  and
Marylou Garcia, hereinafter referred to as "Optionee."

                                    RECITALS
                                    ARTICLE I

         SECTION  1.01  Franchisor  is a  corporation  duly  organized,  validly
existing, and in good standing under the laws of the State of New York, with its
principal  office located at 425 Madison Avenue,  Suite 605, New York, New York,
10021.

         SECTION  1.02.  Optionee is an  individual,  whose  principal  place of
residence is located at 1568 Gramvia Altamira PVE, CA 90274.

         SECTION  1.03.  Franchisor  is engaged in the  business  of granting to
others,  by  means  of  a  non-exclusive  franchise  agreement  (the  "Franchise
Agreement"),  limited licenses to utilize the name "The Great American BackRub,"
the related proprietary marks and the associated concepts in connection with the
operation of a "The Great  American  BackRub"  store (the "Store") and the sale,
distribution, and marketing of back rub and massage services and products.

         SECTION 1.04. The location  within which the Store is located is leased
by  Franchisor  on terms  and  conditions  acceptable  to  Franchisor,  and then
subleased  to  franchisees  on  terms  and  conditions   mutually  agreement  to
Franchisor and said franchisees.

         SECTION 1.05.  Optionee  desires to acquire,  pursuant to the terms and
conditions of the  Franchise  Agreement,  a limited  license to utilize the name
"The Great American BackRub," the proprietary marks and the associated  concepts
in connection with Optionee's operation of a Store.

         NOW, THEREFORE,  in consideration of the mutual promises,  premises and
covenants herein set forth, Franchisor and Optionee do hereby agree as follows:

                              TERMS AND CONDITIONS
                                   ARTICLE II

         SECTION 2.01. Upon execution of this Option  Agreement,  Optionee shall
pay to Franchisor the sum of Five Thousand Dollars  ($5,000.00) (the "Payment").
In consideration of said payment,  Franchisor hereby grants to Optionee, subject
to the terms and conditions of

<PAGE>

Section  2.02  hereof,  the  option  to  require  Franchisor  to enter  into the
Franchise  Agreement in the form of Exhibit "A," attached hereto and made a part
hereof.

         SECTION 2.02.  The option granted to Optionee in Section 2.01 hereof is
subject to the following  conditions,  all of which must be satisfied within one
hundred twenty (120) days (the "Term") following the date hereof:

         (a)  Optionee  shall,  at  his  sole  expense,  locate  an  "Acceptable
         Location"  (as said term is defined in Section 2.04 hereof)  within the
         geographic territory (the "Option Territory")  described in Exhibit "B"
         attached hereto and made a part hereof.

         (b) Franchisor shall have entered into a written lease relating to said
         Acceptable Location on such terms and conditions as Franchisor,  in its
         sole discretion, deems reasonable and appropriate.

         (c) Optionee and Franchisor shall have entered into a written sublease,
         in the form of that certain  Sublease  attached hereto as Exhibit " C,"
         relating to said Acceptable Location.

         SECTION  2.03.  Upon  satisfaction  of the  conditions  of Section 2.02
hereof,  Franchisor  and Optionee  shall  execute the Franchise  Agreement.  The
Franchise  Agreement shall supersede,  and in all respects replace,  this Option
Agreement.  Upon execution of the Franchise  Agreement,  all rights,  duties and
obligations  of Franchisor  and Optionee  shall be governed and construed by the
terms and conditions of the Franchise Agreement.

         SECTION 2.04.  The term  "Acceptable  Location" as used herein shall be
defined as a location which (i) meets the  specifications  established from time
to time by Franchisor  for the operation of a Store,  (ii) is located within the
Option  Territory  in an area deemed by  Franchisor  to be  appropriate  for the
operation of a Store,  and (iii) is  available  to rent on terms and  conditions
deemed by Franchisor, in its sole discretion, to be reasonable and appropriate.

         SECTION 2.05. During the Term Franchisor agrees not to grant any option
to acquire,  or license to  operate,  or operate  for its own  benefit,  a Store
within the Option Territory.

         SECTION  2.06.  In the  event  that  Optionee  has  not  satisfied  all
conditions  set forth in this Article II within the Term, all rights of Optionee
under this Option  Agreement shall  terminate,  Franchisor  shall be entitled to
retain the Payment,  and Franchisor shall have no further obligation to Optionee
hereunder.

                                       -2-

<PAGE>

                                  MISCELLANEOUS
                                   ARTICLE III

         SECTION 3.01. This Option  Agreement  contains the entire  agreement of
the   parties   and   supersedes   all  prior   agreements,   negotiations   and
representations.   Optionee  acknowledges  that  Franchisor  has  not  made  any
representations, promises or inducements not embodied herein.

         SECTION  3.02.  In the  event  either  party to this  agreement  should
institute  legal action  relating to the terms and conditions of this agreement,
or the enforcement of any provision hereof,  the prevailing party in said action
shall be  entitled  to  recover,  in  addition  to any other  relief or damages,
reasonable attorneys' fees and costs.

         SECTION 3.03.  This agreement  shall be construed  under the applicable
laws of the State of New York, as amended;  except that for  franchises  located
outside  of New York,  the laws of the state in which the  Subject  Location  is
located will apply.

         SECTION  3.04.  This  agreement  shall  inure to the benefit of, and be
binding upon, the parties,  their heirs,  executors,  personal  representatives,
successors and assigns.


         Executed  as of the day and year first  above  written at Palos  Verdes
Estates, California.



"Franchisor"                                  "Optionee"

 The Great American BackRub Store, Inc.,
 A New York corporation                       /s/ Marylou Garcia
                                              -----------------------
                                       

By: /s/ Terrance C. Murray                   NOVEMBER 21, 1996
    ----------------------------------
        Terrance C. Murray
Its:CEO                                      Marylou Garcia
                                             -------------------------
                                             

                                      -3-

<PAGE>
                         EXHIBIT "B" TO OPTION AGREEMENT
                         DATED NOVEMBER 21, 1996 BETWEEN
            THE GREAT AMERICAN BACKRUB STORE, INC. AND MARYLOU GARCIA


The  Option  Territory  referred  to in  Section  2.20(a)  shall  consist of the
Counties of Los Angeles and Orange, California.


                                                                        112296/4


                     THE GREAT AMERICAN BACKRUB STORE, INC.
                               425 MADISON AVENUE
                            NEW YORK, NEW YORK 10017


                                AGENCY AGREEMENT


                                                       November 22, 1996



Investors Associates, Inc.
411 Hackensack Avenue
Hackensack, NJ  07601

Attn:  Mr. Herman Epstein

Ladies and Gentlemen:

          THE GREAT AMERICAN  BACKRUB STORE,  INC., a New York  corporation (the
"Company"  or "GAB"),  proposes  to offer for sale in a private  placement  (the
"Offering"),  four (4) units (the  "Units")  at a purchase  price of $50,000 per
Unit, each Unit consisting of a $49,250  principal  amount  promissory note (the
"Note(s)"),  and warrants (the  "Warrants")  to purchase an aggregate of 750,000
shares of preferred stock (the "Preferred Stock"), convertible into common stock
(the  "Common  Stock") of the Company,  $0.001 par value per share.  The minimum
purchase is one Unit, but you may accept  subscriptions  for fractional Units in
your  discretion  and with the Company's  consent.  Payment of the Notes will be
secured by a pledge of all the Common  Stock  legally or  beneficially  owned by
William Zanker and Terrance C. Murray which shall be evidenced by a Stock Pledge
Agreement  (the  "Security  Agreement")  to be  entered  into  with  you or your
affiliates as agent for the benefit of each purchaser of the Units. The Warrants
will be issued in the form of  Exhibit A hereto.  The Units  will be  offered to
"accredited investors" on a "best efforts" basis in accordance with Section 4(2)
and/or 3(b) of the  Securities Act of 1933, as amended (the  "Securities  Act"),
and Regulation D promulgated thereunder, and to non-United States investors.

          The Units,  Notes and Warrants  will contain the terms and  conditions
set  forth in the  Company's  Confidential  Private  Offering  Memorandum  to be
prepared by our counsel and  delivered  to each  prospective  purchaser of Units
(the  "Memorandum").   The  Memorandum,  together  with  all  exhibits  thereto,
including the  Subscription  Agreement to be executed by each  purchaser and the
Company,  will be  referred  to herein as the  "Offering  Documents".  Investors
Associates, Inc. is sometimes referred to herein as the "Placement Agent".
<PAGE>
          1.        APPOINTMENT OF PLACEMENT AGENT; THE OFFERING.

          1.1.      APPOINTMENT  OF PLACEMENT  AGENT.  You are hereby  appointed
exclusive  placement  agent (the  "Placement  Agent") of the Company  during the
offering  period herein  specified  (the  "Offering  Period") for the purpose of
assisting the Company in finding qualified  investors (the  "Subscribers").  The
Offering Period shall commence on the day the Offering  Documents are first made
available to you by the Company and shall  continue until the 30th day following
the date first written above,  PROVIDED, the Offering Period may be extended for
an  additional  period  not to exceed  10 days by the  mutual  agreement  of the
Company and the Placement Agent, or may be terminated earlier if all $200,000 of
the Units  offered  hereby  have been  sold.  The day that the  Offering  Period
terminates  is  hereinafter  referred to as the  "Termination  Date." You hereby
accept  such  agency  and agree to  assist  the  Company  in  finding  qualified
subscribers.  Your agency hereunder is not terminable by the Company except upon
termination  of the  Offering.  You shall have the right to enter  into  selling
agreements with members of your selling group,  who shall be members of the NASD
(as hereunder defined).

          1.2       OFFERING  DOCUMENTS.  The Company will provide the Placement
Agent with a sufficient number of copies of the Offering  Documents for delivery
to potential  Subscribers and such other information,  documents and instruments
which the Placement Agent deems  reasonably  necessary to comply with the rules,
regulations   and  judicial  and   administrative   interpretations   respecting
compliance with state and Federal statutes applicable to the Offering.

          2.        REPRESENTATIONS  AND WARRANTIES OF THE COMPANY.  The Company
represents and warrants as set forth below.  For purposes of this Article 2, the
term "Company" shall include the Subsidiaries (as defined below):

          2.1.      DUE  INCORPORATION AND  QUALIFICATION.  The Company has been
duly incorporated, is validly existing and is in good standing under the laws of
its  state of  incorporation  and is duly  qualified  as a  foreign  corporation
(except where the failure to so qualify would not have a material adverse effect
on the business of the Company) for the  transaction  of business and is in good
standing  in  each  jurisdiction  in  which  the  ownership  or  leasing  of its
properties or the conduct of its business requires such  qualification.  GAB has
no subsidiaries,  other than those  corporations (the  "Subsidiaries")  named on
Schedule A annexed hereto, each of which was formed solely to acquire a lease of
retail  premises  indicated  opposite  its name.  The Company has all  requisite
corporate  power  and  authority  necessary  to own or hold its  properties  and
conduct its business as described in the Offering Documents.

          2.2       AUTHORIZED  CAPITAL.  Immediately  prior to the closing (the
"Closing") of this Offering, the Company will have an

                                       -2-
<PAGE>
authorized and outstanding  capitalization  as set forth on Schedule 2.2 hereto,
and all of the then  issued  and  outstanding  shares  of  capital  stock of the
Company (the  "Capital  Stock") will have been duly and validly  authorized  and
issued and will be fully paid and  non-assessable.  None of the  holders of such
outstanding  shares of Capital Stock is subject to personal  liability solely by
reason of being such a holder.  Except as described on Schedule 2.2 hereto,  the
offers  and  sales of such  outstanding  shares  of  Capital  Stock  were at all
relevant  times either  registered  under the  Securities Act and the applicable
state securities or blue sky laws, or exempt from such  registration.  Except as
described on Schedule 2.2 hereto,  no holder of any of the Company's  securities
has any rights,  "demand",  "piggyback"  or otherwise,  to have such  securities
registered  or to demand the  filing of a  registration  statement.  Immediately
prior to the Closing of the  Offering,  GAB will have  reserved  for  issuance a
sufficient number of shares of Common Stock to be issued to the Subscribers upon
the exercise of the Warrants.

          2.3       NO  PREEMPTIVE  RIGHTS;  OPTIONS.  Except  as set  forth  on
Schedule 2.3 hereto, there are no preemptive or other rights to subscribe for or
purchase,  or any  restriction  upon the  voting or  transfer  of, any shares of
Capital  Stock or  other  securities  of the  Company,  under  the  articles  or
certificates of  incorporation  or by-laws of the Company or under any agreement
or other  outstanding  instrument to which the Company is a party or by which it
is bound.  Except as set forth in the Memorandum or on Schedule 2.3 hereto,  the
Company does not have outstanding any option, warrant,  convertible security, or
other right  permitting  or requiring  it to issue,  or otherwise to purchase or
convert any obligation  into shares of Capital Stock or other  securities of the
Company  and the  Company  has not agreed to issue or sell any shares of Capital
Stock or other securities of the Company.

          2.4       FINANCIAL  STATEMENTS.  The  financial  statements  of  GAB,
including the notes thereto,  included in the Offering  Documents fairly present
the financial position and results of operations of GAB at the dates thereof and
for the periods in conformity  with generally  accepted  accounting  principles,
consistently applied throughout the periods involved.

          2.5.      NO MATERIAL ADVERSE  CHANGES.  Except as otherwise stated in
the Offering  Documents  and/or Schedule 2.5 hereto,  since the date of our last
report  filed with the SEC (as below  defined) (i) there has not been any change
in the condition,  financial or otherwise, of the Company which could materially
adversely  affect its  ability to conduct its  operations  as  described  in the
Offering  Documents,  and  (ii)  the  Company  has  not  incurred  any  material
liabilities or obligations,  direct or contingent, not in the ordinary course of
business and except as may be contemplated by the Offering Documents.

          2.6.      TAXES. Except as set forth on Schedule 2.6 hereto, 

                                       -3-
<PAGE>
the Company has filed all  Federal tax returns and all state and  municipal  and
local tax  returns  (whether  relating  to  income,  sales,  franchise,  real or
personal  property or other types of taxes)  required to be filed under the laws
of the United States and applicable states, and has paid in full all taxes which
have  become  due  pursuant  to such  returns or claimed to be due by any taxing
authority or  otherwise  due and owing,  PROVIDED,  the Company has not paid any
tax, assessment,  charge, levy or license fee that it contests in good faith and
by  proper  proceedings  and  adequate  reserves  for the  accrual  of same  are
maintained if required by generally accepted accounting principles.  Each of the
tax returns  heretofore filed by the Company  correctly and accurately  reflects
the amount of its tax liability thereunder. The Company has withheld,  collected
and paid all other  levies,  assessments,  license  fees and taxes to the extent
required and with  respect to payments,  to the extent that the same have become
due and payable.

          2.7       FINDER'S  FEES;  OTHER  UNDERWRITERS.  The  Company  is  not
obligated to pay a finder's fee to anyone in connection with the introduction of
the  Company  to the  Placement  Agent  or  the  consummation  of  the  offering
contemplated  hereunder or the PO (as below  defined) other than payments to the
Placement  Agent.  The Company has not paid or issued any monies,  securities or
other  compensation  to any member of the  National  Association  of  Securities
Dealers,  Inc.  (the  "NASD") or to any  affiliate  of such a member  during the
previous 12 months,  except payments made (i) to the Placement Agent  hereunder;
(ii) to the Placement  Agent under the Letter (as below  defined);  (iii) to the
Placement  Agent under the Financial  Advisory and  Consulting  Agreement  dated
February  8,  1996,  or  (iv)  to  Horatio  Management  Services  Corp.  under a
consultative  agreement  dated  February  1, 1996.  The  Letter  and  agreements
aforesaid are in full force and effect and Investors Associates, Inc. is in full
compliance with all of its obligations thereunder.

          2.8       NO  PENDING  ACTIONS.  Except as set forth on  Schedule  2.8
hereto, or in the Memorandum,  there are no actions, suits, proceedings,  claims
or  hearings  of any kind or  nature  or,  to the best of the  knowledge  of the
Company, any investigations or inquiries,  before or by any court,  governmental
authority,  tribunal  or  instrumentality,  pending or  threatened  against  the
Company,  or involving  the  properties of the Company which could result in any
material  adverse  change in the  business,  properties,  financial  position or
results of operations of the Company, or which could materially adversely affect
the transactions or other acts contemplated by this Agreement or the validity or
enforceability of this Agreement.

          2.9       PRIVATE OFFERING  EXEMPTION;  OFFERING  DOCUMENTS.  Assuming
that each United States  purchaser of Units in this  Offering is an  "accredited
investor" as defined in Rule 502 of  Regulation  D, or a foreign  investor,  the
Offering Documents conform

                                       -4-
<PAGE>
in all material  respects with the  requirements  of Section 4(2) and/or 3(b) of
the  Securities  Act and Rules 501-506 of  Regulation D  promulgated  thereunder
("Reg D") and with the requirements of all other published rules and regulations
of the  Securities  and  Exchange  Commission  (the  "SEC" or the  "Commission")
currently in effect  relating to "private  offerings".  To the best knowledge of
the Company,  the  Memorandum,  as  supplemented  by the  information  disclosed
pursuant hereto in the annexed  schedules,  does not contain an untrue statement
of a material fact or omit to state a material  fact  necessary in order to make
the statements  therein, in the light of the circumstances under which they were
made, not misleading.  The Notes,  Preferred  Stock and Warrants  conform to the
descriptions thereof contained in the Subscription Agreement and the Memorandum.

          2.10      DUE  AUTHORIZATION.  GAB has full right, power and authority
to enter into this Agreement and the Security  Agreement and issue the Units and
the securities  contained therein and the securities  underlying the same and to
perform all of its  obligations  hereunder and  thereunder  and as  contemplated
hereby and thereby and pursuant to the terms of the  securities  comprising  the
Units.  The execution and delivery of this Agreement and the Security  Agreement
have been duly  authorized  by all  necessary  corporate  action  and no further
corporate  action or approval  is  required  for such  execution,  delivery  and
performance.  This  Agreement  constitutes,  and the Security  Agreement and the
Warrants will, upon execution and delivery and payment therefor,  as applicable,
constitute  a valid  and  binding  obligation  of the  Company,  enforceable  in
accordance with its respective terms (except (i) as the  enforceability  thereof
may be limited by bankruptcy,  insolvency,  reorganization,  moratorium or other
similar laws affecting  creditors' rights generally or by general  principles of
equity, and (ii) that the enforceability of the indemnification and contribution
provisions of this Agreement may be limited by the Federal  securities  laws and
public policy),  and no consent,  approval,  authorization,  order of, or filing
with, any court or  governmental  authority or any other third party is required
to consummate the transactions  contemplated by this Agreement,  except that the
offer and sale of the  Units in  certain  jurisdictions  may be  subject  to the
provisions of the securities or Blue Sky Laws of such jurisdictions. No licenses
issued by the  department  of health or other  authorities  will be  required in
order to become a Subscriber.

          2.11      NON-DEFAULT;   NON-CONTRAVENTION.  The  Company  is  not  in
violation of its articles or certificate of  incorporation or by-laws or, except
as described in the financial statements and on Schedule 2.11 hereto, in default
in the performance or observance of any material obligation, agreement, covenant
or condition  contained in any material  contract,  lease or other instrument to
which it is a party,  and GAB's  execution and delivery of this  Agreement,  the
Security Agreement and/or the securities comprising

                                       -5-
<PAGE>
the Units,  and the incurrence of the obligations  herein and therein set forth.
The  consummation of the transactions  contemplated  herein will not immediately
prior to the Closing of the Offering (i) conflict  with,  or constitute a breach
of, or a default under the articles or certificate of  incorporation  or by-laws
of the Company,  or any material contract,  lease or other material agreement or
instrument  to  which  the  Company  is a party or in which  the  Company  has a
beneficial  interest or by which the Company is bound; (ii) violate any existing
applicable law, rule, regulation,  judgment, order or decree of any governmental
agency or court,  domestic or foreign,  having  jurisdiction over the Company or
any of its properties or business,  or (iii) have any material adverse effect on
any permit, certification, registration, approval, consent, license or franchise
necessary for the Company to own or lease and operate any of its  properties and
to conduct its business or the ability of the Company to make use thereof.

          2.12      VALID ISSUANCES.  The shares of Preferred Stock to be issued
upon  exercise of the  Warrants and  underlying  Common Stock have been duly and
validly  authorized  and,  when issued and  delivered and paid for in accordance
with the terms of the Offering  Documents,  this Agreement and the Warrants,  as
applicable, will be duly and validly issued, fully paid and non-assessable.  The
Notes  and the  Warrants  included  in the  Units  have  been  duly and  validly
authorized  and, when issued and  delivered in accordance  with the terms of the
Subscription Agreement and this Agreement, will be duly and validly issued.

          2.13      NO  ANTI-DILUTION  ADJUSTMENT.  The issuance of the Units in
the  Offering  will not  give any  holder  of any of the  Company's  outstanding
options,  warrants or other convertible  securities or rights to purchase shares
of the Company's  capital stock, the right to purchase any additional  shares of
capital stock and/or the right to purchase shares at a reduced price.

          2.14      NO  REGULATORY  ISSUES.  The  Company  (i) has  not  filed a
registration  statement  which  is the  subject  of any  pending  proceeding  or
examination  under  Section 8 of the  Securities  Act,  or is the subject of any
refusal  order or stop order  thereunder;  (ii) is not  subject  to any  pending
proceeding  under Rule 261 of the  Securities  Act or any similar  rule  adopted
under Section 3(b) of the  Securities  Act, or to an order  entered  thereunder;
(iii) has not been convicted of any felony or misdemeanor in connection with the
purchase or sale of any security  involving  the making of any false filing with
the  Commission;  (iv) is not subject to any order,  judgment,  or decree of any
court of competent  jurisdiction  temporarily  or  preliminarily  restraining or
enjoining the Company from engaging in or continuing  any conduct or practice in
connection  with the purchase or sale of any security or involving the making of
any false  filing with the  Commission;  (v) is not  subject to a United  States
Postal  Service false  representation  order entered under Section 3005 of Title
39, United States Code,

                                       -6-
<PAGE>
or a temporary restraining order or preliminary injunction entered under Section
3007 of Title 39, with respect to conduct alleged to have violated  Section 3005
of Title  39,  United  States  Code,  or (vi) has not  been the  subject  of any
investigation or proceeding involving the suspension or cessation of the trading
or quotation of its securities on any exchange or quotation system.  None of the
Company's  directors  or  officers  (i) has  been  convicted  of any  felony  or
misdemeanor  in connection  with the purchase or sale of any security  involving
the making of a false filing with the Commission,  or arising out of the conduct
of the business of an underwriter,  broker, dealer, municipal securities dealer,
or investment advisor; (ii) is subject to any order,  judgment, or decree of any
court of  competent  jurisdiction  temporarily  or  preliminarily  enjoining  or
restraining,  or is subject to any  order,  judgment,  or decree of any court of
competent  jurisdiction  permanently  enjoining or restraining  such person from
engaging  in or  continuing  any  conduct or  practice  in  connection  with the
purchase or sale of any security, or involving the making of a false filing with
the Commission, or arising out of the conduct of the business of an underwriter,
broker,  dealer,  municipal  securities dealer, or investment advisor;  (iii) is
subject to an order of the Commission entered pursuant to Section 15(b),  15B(a)
or 15B(c) of the Securities Exchange Act of 1934, as amended ("1934 Act"), or is
subject to an order of the Commission  entered pursuant to Section 203(e) or (f)
of the  Investment  Advisors Act of 1940;  (iv) is  suspended  or expelled  from
membership  in, or  suspended  or barred  from  association  with a member of an
exchange registered as a national security exchange pursuant to Section 6 of the
1934 Act, an association  registered as a national securities  association under
Section 15A of the 1934 Act, or a Canadian  securities  exchange or  association
for any act or omission to act constituting  conduct  inconsistent with just and
equitable  principles  of trade,  or (v) is  subject to a United  States  Postal
Service  false  representation  order  entered  under  Section 3005 of Title 39,
United  States  Code,  or is  subject  to a  restraining  order  or  preliminary
injunction  entered under  Section 3007 of Title 39,  United  States Code,  with
respect to conduct  alleged to have  violated  Section 3005 of Title 39,  United
States Code.

          2.15      NO VIOLATIONS.  Except as described in the  Memorandum,  the
Company  is not  in  violation  of  any  material  franchise,  license,  permit,
applicable law, rule, regulation,  judgment or decree of any governmental agency
or court,  domestic or foreign,  having  jurisdiction over the Company or any of
its properties or business other than any violation which individually or in the
aggregate  would not have a material  adverse effect on the Company's  business,
properties or operations.

          2.16      CONDUCT  OF   BUSINESS.   The  Company  has  all   necessary
authorizations,   approvals,   orders,   licenses,   certificates   and  permits
(collectively,   the  "Approvals")  of  and  from  all  governmental  regulatory
officials and bodies, to own or lease its

                                       -7-
<PAGE>
properties  and conduct its business as it is being  presently  conducted in the
Company's  existing form as described in the Memorandum,  and the Company is and
has been doing business in compliance with all such material Approvals,  and all
Federal,  state  and local  laws,  rules and  regulations,  other  than any such
Approvals,  laws, rules and regulations,  the failure to comply with which would
not have material  adverse  effect on the Company,  its business,  properties or
operations.  All licenses and findings of suitability required to be obtained by
any  affiliate  of the  Company  have been  obtained  and are in full  force and
effect.

          2.17.     TITLE TO PROPERTY; INSURANCE. The Company has good title to,
or valid and enforceable  leasehold estates in, all items of real property owned
or leased by it, including,  without limitation, the backrub centers referred to
in the  Memorandum and has good title to, or valid and  enforceable  leases with
respect to, all items of personal property  (tangible and intangible),  free and
clear of all liens, encumbrances,  claims, security interests, defects of title,
and restrictions of any material nature  whatsoever,  other than those contained
in the Memorandum  and liens for real estate taxes not yet due and payable.  The
Company has adequately  insured its tangible and/or real properties against loss
or damage by fire or other  casualty  (other  than  earthquake  and  flood)  and
maintains  such insurance in adequate  amounts,  on terms  generally  offered by
reputable insurance carriers in the area.

          2.18      INTANGIBLES.  The Company  owns or possesses  the  requisite
licenses or rights to use all trademarks,  service marks,  service names,  trade
names, and other rights (collectively,  the "Intangibles") described as owned or
used by it in the  Memorandum.  There is no  proceeding  or action by any person
pertaining  to, or proceeding or claim pending or, to the best  knowledge of the
Company, threatened and the Company has not received any notice of conflict with
the  asserted  rights of others  which  challenges  the  exclusive  right of the
Company with  respect to any  Intangibles  used in the conduct of the  Company's
business  except as described in the  Memorandum.  To the best  knowledge of the
Company,  the  Intangibles  and the Company's  operations do not infringe on any
intangibles held by any third party.

          2.19      SECURITY  INTEREST.  Assuming  the  Subscribers  have  taken
possession  of the Pledged  Shares (as defined  below) in good faith and without
notice of any adverse claim and maintain physical possession of the certificates
representing the Pledged Shares in the State of New York, the Security Agreement
will create a valid first priority security interest in favor of the Subscribers
in and to the  Pledged  Shares,  enforceable  against  the Company and all third
parties  securing payment of the Obligations (as below defined)  (PROVIDED,  the
enforceability  of  the  Security  Agreement  may  be  limited  or  affected  by
bankruptcy,  insolvency,  reorganization,   moratorium  or  other  similar  laws
affecting creditors' rights and by general principles of equity). No filings

                                       -8-
<PAGE>
or recordings  are required in order to perfect  fully the security  interest in
the Pledged Shares under the Security Agreement.

          3.        REPRESENTATIONS,  WARRANTIES  AND COVENANTS OF THE PLACEMENT
AGENT. The Placement Agent represents, warrants and covenants as follows:

          (a)       The  Placement  Agent  is  duly   incorporated  and  validly
existing and in good standing under the laws of the state of its incorporation.

          (b)       The Placement  Agent is a  broker-dealer  registered as such
under the  Securities  Exchange Act of 1934 and is a member in good  standing of
the NASD.

          (c)       Sales of  Units by the  Placement  Agent or  members  of its
selling  group will only be made in such  jurisdictions  in which the  Placement
Agent is a registered  broker-dealer or where an applicable  exemption from such
registration exists.

          (d)       Offers  and  sales of Units  by the  Placement  Agent or any
members of its selling  group will be made  solely to  accredited  investors  in
compliance  with the  provisions of Rule 502(c) of Regulation D, and to non-U.S.
investors,  and the Placement  Agent will furnish to each investor a copy of the
Offering Documents prior to accepting any payments for Units.

          (e)       The Placement  Agent has the  necessary  power to enter into
this Agreement and to consummate the transactions contemplated hereby.

          (f)       The execution  and delivery by the  Placement  Agent of this
Agreement and the consummation of the transactions  herein contemplated will not
result in any  violation  of, or be in conflict  with,  or  constitute a default
under, any agreement or instrument to which the Placement Agent is a party or by
which the Placement Agent or its properties are bound, or any judgment,  decree,
order or, to the Placement Agent's  knowledge,  any statute,  rule or regulation
applicable to the Placement Agent.  This Agreement,  when executed and delivered
by the Placement Agent, will constitute the legal,  valid and binding obligation
of the Placement Agent,  enforceable in accordance with its terms, except to the
extent  that  (i)  the  enforceability  hereof  may be  limited  by  bankruptcy,
insolvency,  reorganization,  moratorium  or  similar  laws from time to time in
effect and affecting the rights of creditors generally;  (ii) the enforceability
hereof is subject to general principles of equity, or (iii) the  indemnification
provisions hereof may be held to be violative of public policy.

          (g)       The Placement Agent will deliver to each purchaser, prior to
any  submission by such person of a written offer to purchase any Units,  a copy
of the Memorandum,  as it may have been most recently amended or supplemented by
the Company.


                                       -9-
<PAGE>
          (h)       Upon receipt of an executed  Subscription  Agreement and the
payments representing subscriptions for Units, the Placement Agent will promptly
forward  copies of the  subscription  documents to the Company and shall forward
all  consideration  received for such Units to the escrow agent specified in the
Memorandum to be held in escrow.

          4.        CLOSING.

          4.1       TIME AND PLACE.  At any time prior to the  Termination  Date
and after the receipt of subscription agreements and related documentation,  and
the receipt  and  clearance  of funds  representing  the sale of four  Units,  a
Closing (the "Closing")  shall take place at the office of the Placement  Agent,
at its address above given or at the offices of its counsel, 545 Madison Avenue,
16th Floor, New York City. At the Closing, payment for the Units issued and sold
by  the  Company  shall  be  recognized   against  delivery  of  the  Notes  and
certificates representing the Warrants comprising the Units.

          4.2       DELIVERIES AT CLOSING.

          (a)       At the  Closing,  and as a  condition  to the  Closing,  the
Company shall deliver or cause to be delivered to the Placement  Agent on behalf
of the Placement Agent and the Subscribers:

          (i)       the opinion of Olshan  Grundman Frome & Rosenzweig LLP as at
the date of the Closing, substantially to the effect that:

          (A)       The Company has been duly organized and is validly  existing
and in good standing under the laws of the  jurisdiction  of its  incorporation,
has all requisite  corporate  power and  authority  necessary to own or hold its
properties  and conduct its business as described in the Offering  Documents and
is duly qualified as a foreign  corporation  for the  transaction of business in
any state  requiring  such  qualification  where the failure to so qualify would
reasonably  be expected to have a material  adverse  effect on the  Company.  In
giving such opinion  counsel may rely solely on a  certificate  of an officer of
the Company as to the jurisdictions in which the Company conducts business.

          (B)       The Company has all requisite  corporate power and authority
to enter into this  Agreement and to perform all of its  obligations  hereunder;
the Company has all requisite corporate power and authority to issue and deliver
the Units,  this  Agreement,  the  Notes,  the  Warrants,  the  Preferred  Stock
underlying the Warrants and the Common Stock underlying the Preferred Stock; and
this Agreement,  the Notes and the Warrants have been duly authorized,  executed
and  delivered by the Company and are the valid and binding  obligations  of the
Company,  each enforceable against the Company in accordance with its respective
terms except (I) as

                                      -10-
<PAGE>
the   enforceability   thereof  may  be  limited  by   bankruptcy,   insolvency,
reorganization,  moratorium  or other  similar  laws now or  hereafter in effect
relating to or affecting  creditors' rights generally,  or by general principles
of  equity,  and  (II)  that  the  enforceability  of  the  indemnification  and
contribution  provisions  of  this  Agreement  may be  limited  by  the  Federal
securities laws and public policy.

          (C)       The  Preferred  Stock  to be  issued  upon  exercise  of the
Warrants, when issued and paid for in accordance with the terms of the Warrants,
and the Common Stock underlying the Preferred Stock, when issued upon conversion
of the  Preferred  Stock in  accordance  with the terms thereof and upon payment
therefor, will be duly and validly issued and fully paid and non-assessable. The
Preferred  Stock,  the Common  Stock,  the Warrants and the Notes conform to the
description thereof contained in the Offering  Documents.  To the best knowledge
of  such  counsel,  except  as  described  on  Schedule  2.2  hereto  or in  the
Memorandum,  no  holder  of any of the  Company's  securities  has  any  rights,
"demand",  "piggyback" or otherwise,  to have such  securities  registered or to
demand the filing of a registration  statement.  Except as set forth on Schedule
2.3 hereto or in the Memorandum, to the best knowledge of such counsel following
due  inquiry,  there  are no  preemptive  or other  rights to  subscribe  for or
purchase,  or any  restriction  upon the  voting or  transfer  of, any shares of
Common Stock of the Company,  under the articles or certificate of incorporation
or by-laws of the Company or under the business  corporation law of the state of
the Company's incorporation or, to the best knowledge of such counsel, under any
agreement or other outstanding  instrument to which the Company is a party or by
which it is bound.

          (D)       Neither the  execution and delivery of this  Agreement,  the
certificates  representing  the Warrants or the Notes,  nor compliance  with the
terms  hereof or  thereof  will (i)  conflict  with,  result in a breach  of, or
constitute  a default  under the articles or  certificate  of  incorporation  or
by-laws  of the  Company  or,  to the  best of  such  counsel's  knowledge,  any
contract, instrument,  agreement or document to which the Company is a party, or
by which the properties of the Company are bound;  (ii) to the best knowledge of
counsel  following  due inquiry,  violate any  existing  applicable  law,  rule,
regulation,  judgment,  order or  decree  of any  governmental  agency or court,
domestic  or  foreign,  having  jurisdiction  over  the  Company  or  any of its
properties or business,  or (iii) to the best knowledge of counsel following due
inquiry,  have  any  material  adverse  effect  on  any  permit,  certification,
registration,  approval, consent, license or franchise necessary for the Company
to own or lease and operate any of its properties.

          (E)       No  approval,  consent or  finding  of any  court,  board or
governmental agency, instrumentality or authority of the United States or of any
state having jurisdiction or authority over the

                                      -11-
<PAGE>
Company or of any other third party,  not duly obtained (other than any approval
or consent required under any state securities or Blue Sky Laws) is required for
the  valid  authorization,  issuance,  sale and  delivery  of the  Units and the
consummation of the transactions contemplated by this Agreement.

          (F)       To the best of counsel's  knowledge  following  due inquiry,
except as disclosed on Schedule 2.8 hereto, there are no claims, actions, suits,
hearings, investigations, inquiries or proceedings of any kind or nature, before
or by any court, governmental authority,  tribunal or instrumentality pending or
threatened   against  or  affecting  the  Company  which  could   reasonably  be
anticipated  to  materially  and adversely  affect the  business,  properties or
financial   position  of  the  Company,   or  the  transactions  or  other  acts
contemplated  by  this  Agreement  or the  validity  or  enforceability  of this
Agreement.

          (G)       To the best of counsel's  knowledge  following  due inquiry,
there are no material licenses, permits, certificates,  registrations, approvals
or consents of any governmental agency,  commission,  board,  instrumentality or
department  that are  required to be obtained by the Company in order to conduct
its business as conducted at the date hereof which have not been so obtained and
as to which the failure to so obtain would  reasonably be  anticipated to have a
material adverse effect on the Company's business.

          (H)       To the best of counsel's  knowledge  following  due inquiry,
the issuance of the Units in the Offering will not give any holder of any of the
Company's  outstanding  options,  warrants or other  convertible  securities  or
rights to purchase shares of the Company's  capital stock, the right to purchase
any  additional  shares of capital  stock or the right to  purchase  shares at a
reduced price.

          (I)       Assuming the Subscribers have taken possession of the shares
of Common Stock subject to the Security Agreement (the "Pledged Shares") in good
faith and without notice of any adverse claim and maintain  physical  possession
of the  certificates  representing  the Pledged Shares in the State of New York,
the Security  Agreement  creates a valid and perfected  first priority  security
interest in favor of the Subscribers in the Pledged Shares that is subject to no
other  security  interest  in favor of any other  person,  as  security  for the
Obligations (as defined in the Security Agreement). No filings or recordings are
required in order to perfect the security interest in the Pledged Shares created
under the Security Agreement.

          Counsel's  opinion  shall be  limited  to the laws of the state of New
York and  applicable  federal law. Where opinions of counsel are stated to be to
Counsel's  "knowledge" or "best knowledge"  after due inquiry,  or words to that
effect, such

                                      -12-
<PAGE>
references  shall mean that, after an examination of documents made available to
counsel by the  Company  and after  inquiries  of the  Company,  but without any
further independent factual  investigation,  counsels finds no reason to believe
that its opinions are factually incorrect, and the expression "to our knowledge"
or similar  language  with  reference  to matters of fact  refers to the current
actual knowledge of attorneys at counsel's firm involved in the matter;

          (ii)      a  certificate  of the  Company,  signed  by  two  executive
officers thereof stating that the  representations  and warranties  contained in
Section 2 hereof are true and accurate in all material  respects at the Closing,
with the same effect as though expressly made at the Closing;

          (iii)     the certificates  representing the Warrants and the Notes to
be included in the Units;

          (iv)      the  Security   Agreement,   the  form  of  which  shall  be
reasonably  satisfactory to Placement  Agent's counsel,  and the Pledged Shares,
and

          (v)       such  other   closing   documents  as  shall  be  reasonably
requested by the Placement Agent or its counsel.

          (b)       The Law Offices of Mark Schwarz,  will as a condition to the
Closing,  deliver  its  opinion  that  assuming  (i) a proper Form D is filed in
accordance  with  Rule 503 of Reg D; (ii) the offer and the sale of the Units by
the Placement  Agent was made in compliance with Rule 502(c) of Reg D; (iii) the
Placement Agent's  representations  and warranties set forth in Section 3 hereof
are true and correct,  and (iv) the  representations  of the  Subscribers in the
Subscription Agreement signed by them are true and correct (which facts will not
be independently verified by such counsel), the sale of Units in the Offering is
exempt from registration  under the Securities Act and is in compliance with Reg
D.

          4.3       BLUE SKY  SURVEY.  Counsel  for the  Placement  Agent  shall
survey  the blue sky laws of the states  designated  by the  Placement  Agent in
order to determine the extent to which and the conditions  upon which offers and
sales of the Units may be made in such states. It is understood that such survey
(the  "Blue Sky  Survey"),  which  shall be  delivered  to the  Company  and the
Placement  Agent,  may be based on or may rely upon (i) the  representations  of
each  Subscriber set forth in his or her  Subscription  Agreement,  and (ii) the
representations,  warranties  and  agreements  of the Company and the  Placement
Agent set forth in this Agreement.

          4.4       PLACEMENT  AGENT'S FEES AND  EXPENSES.  At the Closing,  the
Company shall pay to the Placement Agent a commission equal to 10 percent of the
aggregate purchase price of the Units

                                      -13-
<PAGE>
sold at the Closing.  In order to reimburse the Placement Agent for its expenses
incurred in connection with the Offering, at the Closing, the Company also shall
pay to the Placement Agent a  non-accountable  expense  allowance equal to three
percent (3%) of the aggregate  purchase price of the Units sold at such Closing.
On or before the Closing,  the Company shall pay the fees and  disbursements  of
counsel to the Placement  Agent referred to in paragraph 5.3 below in connection
with the qualification of the Units under the securities or blue sky laws of the
states which the Placement Agent shall designate.  All the foregoing amounts are
payable  directly  to the  parties  who are  owed  same by  deduction  from  the
aggregate purchase price of the Units sold otherwise payable to the Company.  If
the  Offering  is not  consummated  because the  Placement  Agent  prevents  its
completion  (except if such  prevention is based upon a breach by the Company of
any  covenant,  representation  or warranty  contained  herein or upon a written
misstatement  to the Placement Agent by the Company of a fact or omission by the
Company to state a fact relating to the business and financial  condition of the
Company),  then the Company  shall not be liable to the  Placement  Agent or its
counsel for any of the foregoing  expenses.  If the Offering is not  consummated
because  the  Company  prevents  its  completion  or  because of a breach by the
Company of any such covenants,  representations  or warranties or because of any
such misstatements or omissions by the Company, then the Company's liability for
the Placement  Agent's  expenses shall be equal to the Placement  Agent's actual
accountable expenses.

          5.        COVENANTS. The Company covenants and agrees that:

          5.1       AMENDMENTS  TO OFFERING  DOCUMENTS.  Until the  Offering has
been  completed  or  terminated,  if there shall occur any event  relating to or
affecting,  among other things,  the Company or any  affiliate,  or the proposed
operations of the Company as described in the  Memorandum,  as a result of which
it is necessary,  in the opinion of counsel for the  Placement  Agent or counsel
for the Company, to amend or supplement the Offering Documents in order that the
Offering  Documents  will not contain an untrue  statement of a material fact or
omit to state a material fact necessary in order to make the statements therein,
in the light of the  circumstances  under which they were made, not  misleading,
the Company  shall  immediately  prepare and  furnish to the  Placement  Agent a
reasonable  number of copies of any  appropriate  amendment or supplement to the
Offering  Documents,  in form and  substance  satisfactory  to  counsel  for the
Placement Agent.

          5.2       USE OF PROCEEDS.  The net  proceeds of the Offering  will be
used by the Company only for the purposes stated in the Offering Documents.

          5.3       EXPENSES OF OFFERING.  The Company shall be responsible for,
and shall pay, all expenses directly and necessarily incurred in connection with
the proposed financing,  including,  but not limited to, the costs of preparing,
printing and filing, where necessary,  the Offering Documents and all amendments
and supplements thereto, fees of Placement Agent's counsel for blue

                                      -14-
<PAGE>
sky and other  matters in the amount of $15,000 as provided  in par.  "E" of the
Letter,  filing  fees and  disbursements  of the  Placement  Agent's  counsel in
connection with blue sky matters.

          5.4.      LETTER OF INTENT.  The Company  will use its best efforts to
expeditiously  proceed to the  consummation  of the public  offering  (the "PO")
contemplated by the letter dated June 18, 1996, as extended,  between you and us
(the  "Letter"),  including but not limited to, the  preparation,  execution and
filing with all necessary governmental authorities of the Registration Statement
on Form SB-2  (including  the related  prospectus and necessary  exhibits),  the
satisfaction  of the  obligations  of the Company in connection  therewith,  the
cooperation with you in requesting  effectiveness of the Registration  Statement
at such time as the Commission is prepared to declare the Registration Statement
effective,  complying with all applicable statutes,  laws, rules and regulations
concerning  the  PO,  and  paying  the  necessary  expenses  to be  incurred  in
connection therewith to the extent provided in the Letter.

          6.        REGISTRATION   RIGHTS.   As  more  fully  described  in  the
Subscription  Agreement to be executed by the Company and each  Subscriber,  the
Company agrees to register for public sale,  Warrants and shares of Common Stock
underlying  the Warrants  included in each  Subscriber's  Units  pursuant to the
Company's  Registration  Statement  to be filed in  connection  with the PO. The
Company shall use its best efforts with due  diligence to keep the  Registration
Statement current throughout the term of the Warrants.

          7.        INDEMNIFICATION AND CONTRIBUTION.

          7.1       INDEMNIFICATION  BY  THE  COMPANY.  The  Company  agrees  to
indemnify  and hold harmless the  Placement  Agent and each person,  if any, who
controls the Placement Agent within the meaning of the Securities Act and/or the
1934 Act against any losses, claims,  damages or liabilities,  joint or several,
to which the  Placement  Agent or such  controlling  person may become  subject,
under the Securities Act or otherwise,  insofar as such losses,  claims, damages
or liabilities  (or actions in respect  thereof) arise out or are based upon (i)
any untrue  statement or alleged  untrue  statement of a material fact contained
(A) in the  Offering  Documents,  or (B) in any  blue sky  application  or other
document executed by the Company specifically for blue sky purposes or any other
written  information  furnished  by the Company or on its behalf to any state or
other  jurisdiction  in order  to  qualify  any or all of the  Units  under  the
securities  laws thereof (any such  application,  document or information  being
hereinafter  called a "Blue Sky  Application"),  or (ii) the omission or alleged
omission by the Company to state in the  Offering  Documents  or in any Blue Sky
Applications  a material fact required to be stated therein or necessary to make
the  statements  therein,  in light of the  circumstances  under which they were
made, not misleading; and will reimburse the Placement Agent

                                      -15-
<PAGE>
and each such  controlling  person  for any legal or other  expenses  reasonably
incurred by the Placement  Agent or such  controlling  person in connection with
investigating or defending any such loss,  claim,  damage,  liability or action,
PROVIDED, the Company will not be liable in any such case to the extent that any
such  loss,  claim,  damage or  liability  arises out of or is based upon (x) an
untrue  statement or alleged  untrue  statement or omission or alleged  omission
made in reliance upon and in conformity  with written  information  furnished to
the Company by the Placement Agent in the preparation of the Offering  Documents
or any such Blue Sky  Application;  (y) any failure by the Placement Agent to be
registered  or be in good standing as a  broker-dealer  in any  jurisdiction  in
which Units are sold or to comply with the terms of the Blue Sky Survey,  or (z)
any misrepresentation  made to a Subscriber by the Placement Agent or its agents
not  included in the  Offering  Documents  and made by means other than the mere
delivery of the Offering Documents to a Subscriber (collectively,  (x), (y), and
(z) above are referred to as the "Non-Indemnity Events").

          7.2       INDEMNIFICATION  BY THE PLACEMENT AGENT. The Placement Agent
agrees to indemnify and hold  harmless the Company and each person,  if any, who
controls the Company  within the meaning of the  Securities  Act and/or the 1934
Act against any losses,  claims,  damages or liabilities,  joint or several,  to
which the  Company or such  controlling  person may  become  subject,  under the
Securities  Act  or  otherwise  insofar  as  such  losses,  claims,  damages  or
liabilities(or  actions in respect  thereof)  arise out of or are based upon (i)
any untrue  statement or alleged  untrue  statement of a material fact contained
(A) in the Offering Documents,  or (B) in any Blue Sky Application,  or (ii) the
omission or alleged  omission to state in the Offering  Documents or in any Blue
Sky  Application a material  fact required to be stated  therein or necessary to
make the statements  therein, in the light of the circumstances under which they
were made, not misleading; but in each case, only if and to the extent that such
untrue statement or alleged untrue statement or omission or alleged omission was
made in reliance upon and in conformity  with written  information  furnished to
the Company by the Placement  Agent  specifically  for use with reference to the
Placement  Agent in the  preparation of the Offering  Documents or any such Blue
Sky Application,  or (iii) any other Non-Indemnity Event; and will reimburse the
Company  and each  such  controlling  person  for any  legal  or other  expenses
reasonably incurred by the Company or such controlling person in connection with
investigating  or defending any such loss,  claim,  damage or liability which is
found ultimately to arise out of or be based upon the circumstances described in
clauses (i), (ii) or (iii) of this Section 7.2.

          7.3       PROCEDURE.  Promptly after receipt by an  indemnified  party
under  this  Section  7 of  notice  of  the  commencement  of any  action,  such
indemnified  party will, if a claim in respect thereof is to be made against any
indemnifying party under this Section 7,

                                      -16-
<PAGE>
notify in writing the indemnifying party of the commencement thereof,  PROVIDED,
that the  omission  to so notify the  indemnifying  party will not  relieve  the
indemnifying  party from any  liability  under this  Section 7. In case any such
action is brought against any indemnified party, and it notifies an indemnifying
party of the commencement  thereof,  the indemnifying  party will be entitled to
participate therein, and to the extent that it may elect, jointly with any other
indemnifying  party,  similarly  notified,  to assume the defense thereof,  with
counsel who shall be to the reasonable  satisfaction of such indemnified  party,
and after notice from the indemnifying  party to such  indemnified  party of its
election so to assume the defense thereof,  the  indemnifying  party will not be
liable to such  indemnified  party  under this  Section 7 for any legal or other
expenses  subsequently incurred by such indemnified party in connection with the
defense  thereof  other  than  reasonable  costs  of  investigation.   Any  such
indemnifying  party shall not be liable to any such indemnified party on account
of any  settlement of any claim or action  effected  without the consent of such
indemnifying party.

          7.4       CONTRIBUTION.  If the  indemnification  provided for in this
Section 7 is  unavailable  to any  indemnified  party in respect to any  losses,
claims,   damages,   liabilities  or  expenses  referred  to  herein,  then  the
indemnifying  party,  in lieu  of  indemnifying  such  indemnified  party,  will
contribute to the amount paid or payable by such indemnified  party, as a result
of such losses, claims, damages,  liabilities or expenses (i) in such proportion
as is  appropriate to reflect the relative  benefits  received by the Company on
the one hand, and the Placement Agent on the other hand,  from the Offering,  or
(ii) if the  allocation  provided  by  clause  (i)  above  is not  permitted  by
applicable  law, in such  proportion as is  appropriate  to reflect not only the
relative benefit but also the relative fault of the Company on the one hand, and
of the Placement  Agent on the other hand, in connection  with the statements or
omissions  which  resulted  in such  losses,  claims,  damages,  liabilities  or
expenses as well as any other relevant  equitable  considerations.  The relative
benefits  received by the Company on the one hand and the Placement Agent on the
other hand,  shall be deemed to be in the same  proportion as the total proceeds
from the Offering  (net of sales  commissions,  but before  deducting  expenses)
received by the  Company,  bear to the  commissions  received  by the  Placement
Agent.  The  relative  fault of the Company on the one hand,  and the  Placement
Agent on the other hand,  will be  determined  with  reference  to,  among other
things,  whether the untrue or alleged  untrue  statements of a material fact or
the  omission to state a material  fact relates to  information  supplied by the
Company,  and  its  relative  intent,  knowledge,   access  to  information  and
opportunity to correct or prevent such statement or omission.

          7.5       EQUITABLE  CONSIDERATIONS.  The  Company  and the  Placement
Agent agree that it would not be just and equitable if

                                      -17-
<PAGE>
contribution  pursuant to this Section 7 were  determined by pro rata allocation
or by any other  method of  allocation  which  does not take  into  account  the
equitable considerations referred to in the immediately preceding subsection.

          7.6       ATTORNEYS'  FEES.  The amount  payable by a party under this
Section 7 as a result of the losses,  claims,  damages,  liabilities or expenses
referred  to above will be deemed to include any legal or other fees or expenses
reasonably  incurred by such party in connection with investigating or defending
any action or claim.

          8.        TERMINATION  BY PLACEMENT  AGENT.  The Placement  Agent will
have the right to terminate this Agreement by giving notice as herein specified,
at any time,  at or prior to the  Closing  Date if (i) the  Company  shall  have
failed, refused or been unable to perform any of its obligations  hereunder,  or
breached any of its  representations or warranties  hereunder,  or (ii) if there
has  occurred  an event  materially  and  adversely  affecting  the value of the
Warrants or Notes.

          9.        NOTICES. Any notice, election, demand or other communication
hereunder  shall be in a signed  writing and shall be deemed  given or made when
actually  received by personal  delivery or by  facsimile  transmission,  or two
business days following the date when mailed by certified mail, postage prepaid,
return receipt requested,  to the appropriate party or parties, at the following
addresses:  if to the  Placement  Agent,  to  Investors  Associates,  Inc.,  411
Hackensack Avenue, Lobby Level, Hackensack, NJ 07601, Attention: Herman Epstein,
Chairman  (Fax  No.  (201)  646-0093)  with a copy  to the Law  Offices  of Mark
Schwarz,  545 Madison Avenue,  16th Floor, New York, NY 10022,  Attention:  Mark
Schwarz,  Esq. (Fax No. (212) 826-1046),  and if to the Company,  at its address
above given, Attention: William Zanker, President with a copy to Olshan Grundman
Frome & Rosenzweig LLP, Attention:  Stephen Irwin, Esq., (Fax No. (212)755-1467)
or, in each case, to such other address as the parties may hereinafter designate
by like notice.

          10.       PARTIES.  This Agreement will inure to the benefit of and be
binding upon the Placement Agent,  the Company and their  respective  successors
and assigns. This Agreement is intended to be, and is for the sole and exclusive
benefit of the parties hereto and the persons  described in subsections  7.1 and
7.2) hereof,  and their respective  successors and assigns,  and no other person
will have any legal or equitable  right,  remedy or claim under or in respect of
this Agreement.

          11.       AMENDMENT AND/OR MODIFICATION.  Neither this Agreement,  nor
any term or  provision  hereof,  may be changed,  waived,  discharged,  amended,
modified or  terminated  orally or in any manner other than by an  instrument in
writing signed by each of the parties hereto.

                                      -18-
<PAGE>
          12.       FURTHER  ASSURANCES.  Each  party  to  this  Agreement  will
perform any and all acts and execute any and all  documents  as may be necessary
and proper  under the  circumstances  in order to  accomplish  the  intents  and
purposes of this Agreement and to carry out its provisions.

          13.       VALIDITY.  In case any term or provision  of this  Agreement
will be held  invalid,  illegal  or  unenforceable,  in whole  or in  part,  the
validity  of the other terms of this  Agreement  will not in any way be affected
thereby.

          14.       WAIVER OF BREACH.  The failure of any party hereto to insist
upon strict performance of any of the covenants and agreements herein contained,
or to  exercise  any  option  or  right  herein  conferred  in any  one or  more
instances,  will not be construed to be a waiver or  relinquishment  of any such
option or right, or of any other  covenants or agreements,  and the same will be
and remain in full force and effect.

          15.       ENTIRE  AGREEMENT.   This  Agreement   contains  the  entire
agreement and  understanding  of the parties with respect to the subject  matter
hereof, and there are no representations,  inducements,  promises or agreements,
oral  or  otherwise,   not  embodied  in  this  Agreement.  Any  and  all  prior
discussions, negotiations, commitments and understanding relating to the subject
matter of this Agreement are superseded by and merged into it.

          16.       COUNTERPARTS.  This Agreement may be executed in counterpart
and each such counterpart will for all purposes be deemed to be an original, and
such counterparts will together constitute one and the same instrument.

          17.       LAW.  This  Agreement  will be  deemed to have been made and
delivered  in the  state  of New  York  and  will be  governed  as to  validity,
interpretation,  construction,  effect and in all other respects by the internal
laws of the state of New York. The parties  hereto  consent to the  jurisdiction
and venue of any state or  Federal  court  located in New York for  purposes  of
resolving any disputes hereunder.

          18.       REPRESENTATIONS,   WARRANTIES   AND   COVENANTS  TO  SURVIVE
DELIVERY. The respective representations, indemnities, agreements, covenants and
warranties  of the Company and the Placement  Agent shall  survive  execution of
this  Agreement  and  delivery  of the  Units  and/or  the  termination  of this
Agreement prior thereto.

          19.       NO  ASSIGNMENT.  Neither  this  Agreement  nor any rights or
obligations  hereunder may be assigned by either party without the prior consent
of the other party, and any attempted  assignment  without such consent shall be
void and of no effect.

                                      -19-
<PAGE>
          20.       SCHEDULES.  Any disclosure made on any schedule hereto shall
be deemed as also having been made on any other schedule hereto as to which such
disclosure is also responsive.

          If you find the  foregoing is in  accordance  with our  understanding,
kindly sign and return to us a counterpart  hereof,  whereupon  this  instrument
along with all counterparts will become a binding agreement between us.

                              Very truly yours,

                              THE GREAT AMERICAN BACKRUB STORE INC.


                              By: /s/ Terrance C. Murray,
                                  -----------------------
                                  Terrance C. Murray,
                                  Chief Executive Officer





ACCEPTED AND AGREED TO:

INVESTORS ASSOCIATES, INC.


By: /s/ Herman Epstein
    ----------------------
     Herman Epstein, Chairman

                                      -20-

<PAGE>
                                                               December 20, 1996

The Great American BackRub Store, Inc.
425 Madison Avenue, Fifth Floor
New York, NY  10017

Attn:  Mr. William Zanker

                  Re:  Agency Agreement (the "Agreement")
                       Between us dated November 11, 1996
                       ----------------------------------

Ladies and Gentlemen:

          We refer to the Agency  Agreement  and your  request to  increase  the
Offering by 1-1/3 (one and one-third)  Units to 5-1/3 (five and one-third) Units
(or a total of  $266,666.67).  This  letter  will  serve to  confirm  our mutual
understanding  to amend the  Agreement  in  accordance  with the  foregoing  and
regarding related matters. Capitalized terms used herein shall have the meanings
ascribed to them in the Agreement unless otherwise defined herein:

          1. The  references  to  "four  (4)" on page 1 and in  Section  4.1 are
hereby  changed to read "5-1/3 (five and  one-third)".  Further,  an  additional
sentence  shall be inserted  after the second  sentence on page 1 to read in its
entirety as follows:  "One and  one-third  (1-1/3)  Units shall be reserved  for
purchase by William Zanker, Keith Dee and Terrance C. Murray or their affiliates
in such proportion as shall be determined by them on notice to us".

          2. The  reference  to $200,000 in Section 1.1 shall be changed to read
"$266,666.67".

          3. The second line on page 6 is hereby amended to read in its entirety
"set forth, and the consummation of the transactions contemplated".

          4.  After  the word "to" in the  second  line of  subparagraph  "3(d)"
insert the language:  "persons or entities who the Placement Agent has reason to
believe constitute".

  In furtherance of the foregoing,  the terms and conditions
of the letter of intent between us dated June 18, 1996 under the caption "Bridge
Financing"  commencing on page 21 are hereby amended  accordingly.  Further, the
reference to page 23 to "24-month" shall be changed to "36-month".
<PAGE>
The Great American BackRub Store, Inc.
December 20, 1996
Page -2-

          Additionally,  it  is  understood  that  the  investors  who  executed
documents to subscribe to the previous bridge financing shall have the option to
receive  an  immediate  refund  of their  subscription  funds or  remain  in the
enlarged bridge financing by so indicating on a simplified  ratification form to
be circulated in substantially the form annexed hereto.

          Kindly acknowledge  receipt and acceptance of the foregoing by signing
where  indicated at the foot of the duplicate  hereof enclosed and returning the
same to this office.

          Thank you for your courtesy and cooperation.


                                         Very truly yours,

                                         INVESTORS ASSOCIATES, INC.



                                         By: /s/ Herman Epstein
                                            ----------------------------- 
                                                  Vice President


Receipt and Acceptance Acknowledged:

THE GREAT AMERICAN BACKRUB STORE, INC.



By: /s/ William Zanker 
   ----------------------------- 
             William Zanker
             President

                                                Note No. __________
                                                Holder:  _____________________


                                  FORM OF NOTE


     THE  SECURITIES  WHICH ARE  REPRESENTED BY THIS  CERTIFICATE  HAVE NOT BEEN
REGISTERED  UNDER THE SECURITIES  ACT OF 1933, AS AMENDED (THE "ACT"),  AND THEY
MAY NOT BE OFFERED, SOLD, PLEDGED, HYPOTHECATED,  ASSIGNED OR TRANSFERRED EXCEPT
(i)  PURSUANT  TO A  REGISTRATION  STATEMENT  UNDER  THE ACT  WHICH  HAS  BECOME
EFFECTIVE AND IS CURRENT WITH RESPECT TO THESE SECURITIES, OR (ii) PURSUANT TO A
SPECIFIC EXEMPTION FROM REGISTRATION UNDER THE ACT BUT ONLY UPON A HOLDER HEREOF
FIRST HAVING  OBTAINED  THE WRITTEN  OPINION OF COUNSEL TO THE  CORPORATION,  OR
OTHER  COUNSEL  REASONABLY  ACCEPTABLE  TO THE  CORPORATION,  THAT THE  PROPOSED
DISPOSITION IS CONSISTENT  WITH ALL APPLICABLE  PROVISIONS OF THE ACT AS WELL AS
ANY APPLICABLE "BLUE SKY" OR OTHER STATE SECURITIES LAW.


                     THE GREAT AMERICAN BACKRUB STORE, INC.
                           10% SECURED PROMISSORY NOTE

                        The Transferability of this Note
                     is Restricted as Provided in Section 3


$_____________                                      Dated:  ______________, 1996
                                                    New York, New York


         FOR VALUE RECEIVED,  THE GREAT AMERICAN BACKRUB STORE, INC., a New York
corporation (the "Company"),  promises to pay to  __________________  or assigns
(the "Holder") the principal amount of  ___________________  dollars  ($_______)
(the  "Principal  Amount"),  in such coin or  currency  of the United  States of
America  as at the time of  payment  shall be legal  tender  for the  payment of
public and private debts,  together with simple interest  thereon at the rate of
ten percent (10%) per annum,  at the principal  office of the Company,  upon the
earlier  of (a) first  anniversary  of the date  hereof or (b) the  closing of a
public  financing  through the sale of equity  securities by the Company through
Investors  Associates,  Inc.  ("IAI")  pursuant to that certain letter of intent
dated June 18, 1996 between the Company and IAI. No payments of principal and/or
interest shall be due until maturity.
<PAGE>
         Notwithstanding   anything  to  the  contrary  herein  contained,   the
Principal  Amount of this Note or any interest hereon may be prepaid at any time
or from time to time,  prior to the maturity of this Note,  in whole or in part,
without  prior  notice and  without  penalty or  premium.  Prepayments  shall be
applied first to interest due and then to principal.

         1. THE NOTES: This Note is one of several secured promissory notes made
and  issued by the  Company  in an  aggregate  principal  amount  of  $_________
(individually,  a "Note," and together, the "Notes"),  pursuant to the terms and
subject  to  the   conditions   of   Subscription   Agreement   and   Investment
Representations  (the "Subscription  Agreements"),  by and among the Company and
certain  investors,  providing  for all of the  terms and  conditions  set forth
herein.  Reference is made to the Subscription  Agreements for agreements of the
parties applicable to this Note, and to the Agency Agreement between the Company
and IAI dated November 22, 1996, as amended (the "Agency Agreement").  This Note
is entitled to the benefits of that certain Stock Pledge  Agreement of even date
herewith  between  Debbie  Dworkin,  Terrance C. Murray,  and the holders of the
Notes (the "Pledge Agreement").

         2. COVENANTS:  The Company covenants and agrees that, so long as any of
the Notes shall be outstanding and unpaid:

            2.1 PAYMENT OF NOTES. The Company will punctually pay or cause to be
paid the  Principal  Amount and interest on this Note.  Any sums  required to be
withheld  from any  payment of  Principal  Amount,  or  interest on this Note by
operation of law or pursuant to any order, judgment,  execution, treaty, rule or
regulation may be withheld by the Company and paid over in accordance therewith.

         Nothing in this Note or in any other  agreement  between the Holder and
the Company shall require the Company to pay, or the Holder to accept,  interest
in an amount which would subject the Holder to any penalty or  forfeiture  under
applicable law. In the event that the payment of any charges, fees or other sums
due under this Note, or provided for in any other agreement  between the Company
and the Holder are or could be held to be in the  nature of  interest  and would
subject the Holder to any penalty or forfeiture  under applicable law, then IPSO
FACTO the obligations of the Company to make such payment to the Holder shall be
reduced to the highest rate  authorized  under  applicable law and, in the event
that the Holder  shall have ever  received,  collected,  accepted  or applied as
interest  any amount in excess of the maximum  rate of interest  permitted to be
charged by  applicable  law,  such amount which would be excess  interest  under
applicable  law  shall be  applied  first to the  reduction  of  principal  then
outstanding,  and,  second,  if such  principal  amount  is paid  in  full,  any
remaining excess shall forthwith be returned to the Company.

            2.2 MAINTENANCE OF CORPORATE  EXISTENCE;  MERGER AND  CONSOLIDATION.
The Company will at all times cause to be done all things  necessary to preserve
and keep in full force and effect its corporate  existence and all of its rights
and  franchises  and shall  not be  consolidated  with or merged  into any other
corporation  or transfer  all or  substantially  all of its assets to any person
unless (i) the survivor of such merger or consolidation is the Company or

                                       -2-
<PAGE>
(ii) the  corporation  formed by such  corporation  or into which the Company is
merged or to which the assets of the Company are  transferred  is a  corporation
which  expressly  assumes all of the obligations of the Company under the Notes,
and (iii)  after  giving  effect to such  transaction,  no Event of Default  (as
hereinafter defined) and no event which, after notice or lapse of time, or both,
would become an Event of Default, shall have occurred and be continuing.

            2.3 MAINTENANCE OF PROPERTIES.  The Company will reasonably maintain
in good repair, working order and condition its properties and other assets, and
from time to time make all reasonably  necessary or desirable repairs,  renewals
and replacements thereto.

            2.4 PAYMENT OF TAXES.  The Company will pay or cause to be paid, set
aside for payment or discharged,  before the same shall become  delinquent,  all
taxes,  assessments and governmental  charges levied or imposed upon the Company
or upon its income,  profits or property;  PROVIDED,  HOWEVER,  that the Company
shall not be required to pay or discharge or cause to be paid or discharged  any
such tax, assessment, charge or claim whose amount, applicability or validity is
being contested in good faith by appropriate proceedings.

            2.5  COMPLIANCE  WITH  STATUTES.  The  Company  will  comply  in all
material  respects with all  applicable  statutes and  regulations of the United
States of  America  and of any state or  municipality,  and of any agency of any
thereof,  in respect of the conduct of business and the ownership of property by
the Company; PROVIDED, HOWEVER, that nothing contained in this SECTION 2.5 shall
require the Company to comply with any such statute or regulation so long as its
legality or applicability shall be contested in good faith; and provided further
that  an  unintentional  violation  of this  covenant  done  in  good  faith  or
inadvertently shall not be deemed an Event of Default under SECTION 4 hereof.

         3. RESTRICTIONS UPON TRANSFERABILITY. This Note has not been registered
under the Act, and may not be offered, sold, pledged, hypothecated,  assigned or
transferred except (i) pursuant to a registration  statement under the Act which
has become  effective and is current with respect to this Note, or (ii) pursuant
to a specific  exemption from registration  under the Act but only upon a Holder
hereof first having obtained the written  opinion of counsel to the Company,  or
other  counsel  reasonably   acceptable  to  the  Company,   that  the  proposed
disposition is consistent  with all applicable  provisions of the Act as well as
any applicable "blue sky" or other state securities law.

         4. EVENTS OF DEFAULT AND  REMEDIES.  An "Event of Default"  shall occur
if:

            4.1  PAYMENT OF NOTES.  The  Company  defaults in the payment of the
Principal  Amount of or interest on this Note, when and as the same shall become
due and payable  whether at maturity  thereof,  or by acceleration or otherwise,
which default shall continue  uncured for a period of fifteen (15) days from the
date thereof; or

                                       -3-
<PAGE>
            4.2 PERFORMANCE OF COVENANTS,  CONDITIONS OR AGREEMENTS. The Company
fails to comply with any of the covenants, conditions or agreements set forth in
this Note and such default  shall  continue  uncured for a period of thirty (30)
days after receipt of written  notice to the Company from any Holder stating the
specific default or defaults; or

            4.3 BANKRUPTCY,  INSOLVENCY,  ETC. The Company shall file or consent
by  answer or  otherwise  to the entry of an order  for  relief or  approving  a
petition for relief,  reorganization  or  arrangement  or any other  petition in
bankruptcy for  liquidation or to take advantage of any bankruptcy or insolvency
law of any  jurisdiction,  or shall make an  assignment  for the  benefit of its
creditors, or shall consent to the appointment of a custodian, receiver, trustee
or other officer with similar powers of itself or of any substantial part of its
property,  or shall be  adjudicated  a bankrupt  or  insolvent,  or the Board of
Directors or  shareholders  of the Company shall authorize any of the foregoing,
or if a court or governmental authority of competent jurisdiction shall enter an
order  appointing a custodian,  receiver,  trustee or other officer with similar
powers with respect to the Company or any substantial  part of its property,  or
an order for relief or approving a petition for relief or  reorganization or any
other  petition in bankruptcy  or for  liquidation  or to take  advantage of any
bankruptcy or  insolvency  law, or an order for the  dissolution,  winding up or
liquidation  of the Company,  or if any such petition shall be filed against the
Company and such petition shall not be dismissed within sixty (60) days; or

            4.4 PLEDGE AND AGENCY  AGREEMENTS.  There  shall  occur an "Event of
Default" on the part of the Pledgor under the Pledge  Agreement (as such term is
defined  therein)  or a default on the  Company's  obligations  under the Agency
Agreement.

            4.5  REMEDIES.  In case an Event of Default  (other than an Event of
Default  resulting from the Company's failure to pay the Principal Amount of, or
interest  upon,  this Note when the same shall be due and payable in  accordance
with the  terms  hereof  and an  Event of  Default  resulting  from  bankruptcy,
insolvency or reorganization) shall occur and be continuing (after giving affect
to applicable "cure" provisions  provided for herein),  the Holders of the Notes
representing at least fifty-one  percent (51%) in the aggregate of the Principal
Amount of all Notes then  outstanding,  may  declare by notice in writing to the
Company all unpaid  Principal  Amount and  accrued  interest on all of the Notes
then outstanding to be due and payable immediately.  In case an Event of Default
resulting  from the Company's  non-payment  of Principal  Amount of, or interest
upon, this Note shall occur,  the Holder may declare all unpaid Principal Amount
and  accrued  interest  on this Note held by such  Holder to be due and  payable
immediately.  In case an Event of Default resulting from bankruptcy,  insolvency
or reorganization  shall occur, all unpaid principal and accrued interest on the
Notes held by each  Holder  shall be due and  payable  immediately  without  any
declaration or other act on the part of such Holders.  Any such acceleration may
be annulled and past defaults (except,  unless  theretofore  cured, a default in
payment  of  Principal  Amount or  interest  on the  Notes) may be waived by the
Holders of a majority in Principal Amount of the Notes then outstanding.

                                       -4-
<PAGE>
         5. COSTS OF  COLLECTION.  Should the  indebtedness  represented by this
Note or any part thereof be collected in any proceeding,  or this Note be placed
in the hands of attorneys for collection  after  default,  the Company agrees to
pay as an  additional  obligation  under this Note, in addition to the Principal
Amount and interest due and payable  hereon,  all costs of collecting this Note,
including reasonable attorneys' fees.

         6.  WAIVER  AND  AMENDMENTS.   This  Note  may  be  amended,  modified,
superseded,  canceled,  renewed or extended,  and the terms hereof may be waived
(except as above provided in SECTION 4.5), only by a written  instrument  signed
by the Company and Holders of at least fifty-one  percent (51%) in the aggregate
of the Principal Amount of all Notes at the time outstanding; PROVIDED, HOWEVER,
that the consent of a Holder  shall be required to modify the terms of this Note
affecting the payment of Principal Amount of, or interest on, such Holder's Note
or the  term of such  Holder's  Note.  No  delay  on the  part of any  party  in
exercising  any right,  power or privilege  hereunder  shall operate as a waiver
hereof,  nor shall any  waiver on the part of any party of any  right,  power or
privilege  hereunder  preclude  any  other or  further  exercise  hereof  or the
exercise  of any other  right,  power or  privilege  hereunder.  The  rights and
remedies  provided for herein are cumulative and are not exclusive of any rights
or remedies which any party may otherwise have at law or in equity.

         7. LOSS, THEFT,  DESTRUCTION OR MUTILATION OF NOTE. Upon receipt by the
Company of evidence  reasonably  satisfactory to the Company of the loss, theft,
destruction or mutilation of this Note, and of indemnity or security  reasonably
satisfactory  to the  Company,  and upon  reimbursement  to the  Company  of all
reasonable expenses  incidental thereto,  and upon surrender and cancellation of
this Note,  if  mutilated,  the Company will make and deliver a new Note of like
tenor,  in lieu of this Note. Any Note made and delivered in accordance with the
provisions of this SECTION 7 shall be dated as of the date to which interest has
been paid on this Note,  or if no  interest  has  theretofore  been paid on this
Note, then dated the date hereof.

         8.  NOTICE.  Any notice or other  communication  required or  permitted
hereunder shall be in writing and shall be delivered personally,  telegraphed or
sent by certified,  registered,  or express mail, postage prepaid,  and shall be
deemed given when so delivered  personally,  telegraphed or, if mailed, five (5)
days after the date of deposit in the United States mails, as follows:

            (i)    if to the Company, to:

                   The Great American BackRub Store, Inc.
                   425 Madison Avenue, Suite 605
                   New York, NY 10017
                   Attn:  William Zanker, President

                                       -5-
<PAGE>
                   With a copy to:

                   Olshan Grundman Frome & Rosenzweig LLP
                   505 Park Avenue
                   New York, New York 10022
                   Attention: Stephen Irwin, Esq,

            (ii) if to the Holder, to the address of such Holder as shown on the
books of the Company and to Investors  Associates,  Inc., 411 Hackensack Avenue,
Hackensack, NJ 07601, Attn: Herman Epstein.

         9.  GOVERNING  LAW.  This Note shall be  governed by and  construed  in
accordance with the laws of the State of New York,  without giving effect to its
conflicts of law principles.  The Company agrees that any dispute or controversy
arising  out of this Note shall be  adjudicated  in a court  located in New York
City,  and hereby  submits to the  exclusive  jurisdiction  of the courts of the
State of New York located in New York, New York and of the federal courts in the
Southern  District of New York, and  irrevocably  waives any objection it now or
hereafter may have respecting the venue of such action or proceeding  brought in
such a court or respecting  the fact that such court is an  inconvenient  forum,
and consents to the service of process in any such action or proceeding by means
of registered or certified mail, return receipt requested.

         10. SUCCESSORS AND ASSIGNS. All the covenants,  stipulations,  promises
and  agreements in this Note contained by or on behalf of the Company shall bind
its successors and assigns, whether or not so expressed.

         IN WITNESS  WHEREOF,  the  Company has caused this Note to be signed in
its corporate name by a duly  authorized  officer and to be dated as of the date
first above written.

                                         THE GREAT AMERICAN BACKRUB STORE, INC.



                                         By: __________________________________
                                             Name:
                                             Title:


                                       -6-

                                 FORM OF WARRANT

     THE SECURITIES WHICH ARE REPRESENTED BY THIS CERTIFICATE AND THE SECURITIES
ISSUABLE  UPON  EXERCISE  OF  THE  SECURITIES  WHICH  ARE  REPRESENTED  BY  THIS
CERTIFICATE  HAVE NOT BEEN  REGISTERED  UNDER  THE  SECURITIES  ACT OF 1933,  AS
AMENDED (THE "ACT"), AND THEY MAY NOT BE OFFERED,  SOLD, PLEDGED,  HYPOTHECATED,
ASSIGNED OR TRANSFERRED  EXCEPT (i) PURSUANT TO A REGISTRATION  STATEMENT  UNDER
THE  ACT  WHICH  HAS  BECOME  EFFECTIVE  AND IS  CURRENT  WITH  RESPECT  TO SUCH
SECURITIES, OR (ii) PURSUANT TO A SPECIFIC EXEMPTION FROM REGISTRATION UNDER THE
ACT BUT ONLY UPON A HOLDER HEREOF FIRST HAVING  OBTAINED THE WRITTEN  OPINION OF
COUNSEL  TO THE  CORPORATION,  OR OTHER  COUNSEL  REASONABLY  ACCEPTABLE  TO THE
CORPORATION,  THAT THE PROPOSED  DISPOSITION  IS CONSISTENT  WITH ALL APPLICABLE
PROVISIONS  OF THE ACT AS WELL  AS ANY  APPLICABLE  "BLUE  SKY" OR  OTHER  STATE
SECURITIES LAW.


                               _____________, 1996


                     THE GREAT AMERICAN BACKRUB STORE, INC.
                            SERIES A PREFERRED STOCK
                                PURCHASE WARRANT


                     The Transferability of this Warrant is
                       Restricted as Provided in Section 3

                                                             Warrant to Purchase
                                                     ________ Shares of Series A
                                                     Convertible Preferred Stock
Warrant No. _______                                      (subject to adjustment)


     For good and valuable  consideration,  the receipt and sufficiency of which
is hereby  acknowledged  by THE GREAT AMERICAN  BACKRUB STORE,  INC., a New York
corporation  (the "Company"),  _________________  is hereby granted the right to
purchase,  at the  initial  exercise  price  of  $5.00  per  share  (subject  to
adjustment  as  provided  herein)  at any  time  during  the  three-year  period
commencing on the first anniversary of the date hereof, _____ shares
<PAGE>
(the  "Shares")  of Series A  Convertible  Preferred  Stock of the Company  (the
"Series A Preferred Stock").  Upon consummation of the Company's proposed public
offering  (the  "Public  Offering"),   the  Warrants   represented  hereby  will
automatically  be converted into, and this  Certificate  will be exchanged for a
Warrant  Certificate  representing,  the right to  purchase  the same  number of
shares Series B Convertible  Preferred Stock of the Company ("Series B Preferred
Stock"), as provided herein.

     This Warrant is exercisable,  for the three-year  period  commencing on the
first  anniversary  of the date of this  Warrant,  at a price of $5.00 per Share
payable in cash or by  certified  or  official  bank check in New York  Clearing
House  funds,  subject to  adjustments  as  provided  in SECTION 5 hereof.  Upon
surrender of this Warrant,  with the annexed  Subscription  Form duly  executed,
together  with payment of the Purchase  Price (as  hereinafter  defined) for the
Shares  purchased at the offices of the Company,  the registered  holder of this
Warrant  (the   "Holder")   shall  be  entitled  to  receive  a  certificate  or
certificates  for the Shares so purchased.  Each Share will be convertible  into
one share of the Company's common stock, $.001 par value, in accordance with the
terms of the Series A Preferred Stock.

     1.   EXERCISE OF WARRANT.

     The purchase  rights  represented  by this Warrant are  exercisable  at the
option  of the  Holder,  in whole or in part  (but not as to  fractional  Shares
underlying  this  Warrant),  during  the  period in which  this  Warrant  may be
exercised as set forth  above.  In the case of the purchase of less than all the
Shares  purchasable  under this  Warrant,  the Company shall cancel this Warrant
upon the  surrender  hereof and shall  execute and deliver a new Warrant of like
tenor for the balance of the Shares purchasable hereunder.


                                       -2-
<PAGE>
     2.   ISSUANCE  OF  CERTIFICATES.  Upon the  exercise  of this  Warrant  and
payment  in full  for the  Shares,  the  issuance  of  certificates  for  Shares
underlying  this Warrant shall be made  forthwith  (and in any event within five
(5) business days thereafter) without charge to the Holder,  including,  without
limitation, any tax which may be payable in respect of the issuance thereof, and
such certificates  shall be issued in the name of, or (subject to the provisions
of  SECTION  3.1  hereof)  in such  names as may be  directed  by,  the  Holder;
PROVIDED,  HOWEVER,  that the Company shall not be required to pay any tax which
may be payable in respect of any transfer  involved in the issuance and delivery
of any such certificates in a name other than that of the Holder and the Company
shall not be required to issue or deliver such certificates  unless or until the
person or persons requesting the issuance thereof shall have paid to the Company
the  amount of such tax or shall have  established  to the  satisfaction  of the
Company that such tax has been paid. The  certificates  representing  the Shares
underlying this Warrant shall be executed on behalf of the Company by the manual
or facsimile  signature of the  Chairman or  President  and the Chief  Financial
Officer,  the Secretary or Assistant  Secretary of the Company holding office at
the time such Shares are issued.

     3.   RESTRICTION  ON TRANSFER;  REGISTRATION  UNDER THE  SECURITIES  ACT OF
          1933, AS AMENDED.

     3.1  Neither the Warrants nor any Share  issuable upon exercise  hereof has
been  registered  under the Securities Act of 1933, as amended (the "Act"),  and
none of such securities may be offered, sold, pledged, hypothecated, assigned or
transferred except (i) pursuant to a registration  statement under the Act which
has become  effective and is current with respect to such  securities,  or, (ii)
pursuant to a specific exemption from registration under the Act but only upon a
Holder  hereof  first  having  obtained  the  written  opinion of counsel to the
Company, or

                                       -3-
<PAGE>
other  counsel  reasonably   acceptable  to  the  Company,   that  the  proposed
disposition is consistent  with all applicable  provisions of the Act as well as
any applicable "Blue Sky" or other state securities law. Upon exercise,  in part
or in whole, of this Warrant,  each certificate  issued  representing the Shares
underlying this Warrant shall bear a legend to the foregoing effect.

     3.2  If at any time  after  the date  hereof  and  expiring  two (2)  years
thereafter, the Company proposes to register any of its securities under the Act
(other than in connection  with a merger,  acquisition or exchange offer on Form
S-4 or pursuant to Form S-8 or successor  forms), it will give written notice by
registered  mail,  at least  thirty  (30) days  prior to the filing of each such
registration  statement to the  Holder(s) of the Warrants  and/or  Shares of its
intention  to do so.  Upon the  written  request of any  Holder of the  Warrants
and/or Shares given within ten (10) days after receipt of any such notice of its
or their  desire to include any such  Warrants  and/or  Shares in such  proposed
registration statement,  the Company shall afford such Holder(s) of the Warrants
and/or Shares the opportunity to have any such Warrants and/or Shares registered
under  such  registration  statement.  

     Notwithstanding  the provisions of this SECTION 3.2, the Company shall have
the right at any time after it shall have given written notice  pursuant to this
SECTION 3.2 (irrespective of whether a written request for inclusion of any such
securities  shall  have  been  made)  to elect  not to file  any  such  proposed
registration  statement,  or to withdraw  the same after the filing but prior to
the effective date thereof.

     If any  registration  pursuant to this SECTION 3.2 shall be underwritten in
whole or in part,  the Company  may  require  that the  Warrants  and/or  Shares
requested for inclusion in such

                                       -4-
<PAGE>
underwriting pursuant to this SECTION 3.2 be included in the underwriting on the
same terms and  conditions as the  securities  otherwise  being sold through the
underwriters.

     Notwithstanding  the  provisions  of  this  SECTION  3.2,  if the  managing
underwriter in an underwritten  public  offering of securities  shall advise the
Company in writing that  inclusion of some or all of the Warrants  and/or Shares
would, in such managing  underwriter's  opinion,  materially  interfere with the
proposed distribution of the securities to be offered by the Company, in respect
of which registration was originally to be effected, then the number of Warrants
and/or  Shares to be included in the  registration  statement may be reduced pro
rata  (by  number  of  shares)  among  any  holders  of  securities   requesting
registration  or  excluded in their  entirety if so required by the  underwriter
from the registration  statement.  

     3.3  In connection  with any  registration  under SECTIONS 3.2 or 6 hereof,
the Company -------- covenants and agrees as follows:

     (a)  The  Company  shall  pay all costs  (excluding  fees and  expenses  of
Holder(s)' counsel and any underwriting or selling  commissions or other charges
of any  broker-dealer  acting on  behalf of  Holder(s)),  fees and  expenses  in
connection with all registration statements filed pursuant to SECTIONS 3.2 and 6
hereof including,  without limitation,  the Company's legal and accounting fees,
printing expenses and blue sky fees and expenses.

     (b)  The Company  will take all  necessary  action which may be required in
qualifying or registering  the Warrants and/or Shares included in a registration
statement  for offering and sale under the  securities  or blue sky laws of such
states as reasonably are requested by the  Holder(s),  provided that the Company
shall not be obligated to qualify as a foreign  corporation to do business under
the laws of any such jurisdiction.


                                       -5-
<PAGE>
     (c)  The Company  shall  indemnify  the  Holder(s) of the  Warrants  and/or
Shares to be sold pursuant to any  registration  statement  and each person,  if
any, who controls such Holder(s)  within the meaning of Section 15 of the Act or
Section  20(a) of the  Securities  Exchange Act of 1934,  as amended  ("Exchange
Act"),  against all loss,  claim,  damage,  expense or liability  (including all
expenses  reasonably  incurred in investigating,  preparing or defending against
any claim whatsoever) to which any of them may become subject under the Act, the
Exchange Act or any other  statute,  common law or otherwise,  arising out of or
based upon any untrue  statement or alleged untrue  statement of a material fact
contained in such registration  statement  executed by the Company or based upon
written information  furnished by the Company filed in any jurisdiction in order
to qualify the Warrants  and/or the Shares under the securities  laws thereof or
filed  with  the  Securities  and  Exchange  Commission,  any  state  securities
commission or agency, the National Association of Securities Dealers,  Inc., the
Nasdaq  SmallCap Market or any securities  exchange,  or the omission or alleged
omission therefrom of a material fact required to be stated therein or necessary
to make the statements  contained therein not misleading,  unless such statement
or omission was made in reliance upon and in conformity with written information
furnished to the Company by the Holder(s) expressly for use in such registration
statement,  any amendment or supplement thereto or any application,  as the case
may be. If any action is brought against the Holder(s) or any controlling person
of the Holder(s) in respect of which indemnity may be sought against the Company
pursuant to this SECTION 3.3(c), the Holder(s) or such controlling person shall,
within thirty (30) days after the receipt of a summons or complaint,  notify the
Company in writing  of the  institution  of such  action and the  Company  shall
assume the  defense of such  action,  including  the  employment  and payment of
reasonable fees and


                                       -6-
<PAGE>
expenses of counsel  (which  counsel  shall be  reasonably  satisfactory  to the
Holder(s) or such controlling person), but the failure to give such notice shall
not affect such indemnified  person's right to indemnification  hereunder except
to the extent that the Company's defense of such action was materially adversely
affected thereby.  The Holder(s) or such controlling person shall have the right
to employ its or their own counsel in any such case,  but the fees and  expenses
of such counsel  shall be at the expense of the  Holder(s)  or such  controlling
person  unless the  employment  of such counsel  shall have been  authorized  in
writing by the  Company in  connection  with the  defense  of such  action,  the
Company  shall not have  employed  counsel to have charge of the defense of such
action or such indemnified party or parties shall have reasonably concluded that
there  may be  defenses  available  to it or them  which are  different  from or
additional  to those  available to the Company (in which case the Company  shall
not have the  right to  direct  the  defense  of such  action  on  behalf of the
indemnified  party or parties),  in any of which events the fees and expenses of
not more than one  additional  firm of attorneys for the  Holder(s)  and/or such
controlling  person shall be borne by the Company.  Except as expressly provided
in the previous  sentence,  in the event that the Company shall have assumed the
defense of any such action or claim,  the Company shall not thereafter be liable
to the  Holder(s)  or such  controlling  person in  investigating,  preparing or
defending any such action or claim.  The Company  agrees  promptly to notify the
Holder(s) of the  commencement  of any  litigation  or  proceedings  against the
Company or any of its officers,  directors or controlling  persons in connection
with the resale of the  Warrants  and/or the Shares or in  connection  with such
registration statement.

     (d)  The  Holder(s) of the Warrants  and/or Shares to be sold pursuant to a
registration statement,  and their successors and assigns, shall severally,  and
not jointly, indemnify the


                                       -7-
<PAGE>
Company,  its officers and directors  and each person,  if any, who controls the
Company  within the  meaning  of  Section 15 of the Act or Section  20(a) of the
Exchange Act, against all loss, claim,  damage,  expense or liability (including
all  expenses  reasonably  incurred in  investigating,  preparing  or  defending
against any claim  whatsoever)  to which they may become  subject under the Act,
the Exchange Act or otherwise,  arising from written information furnished by or
on behalf of such Holders, or their successors or assigns,  expressly for use in
such registration statement.

     (e)  Nothing contained herein shall be construed as requiring the Holder(s)
to  exercise  their  Warrants  prior to the initial  filing of any  registration
statement or the effectiveness thereof.

     3.4  In connection with any registration made pursuant to SECTIONS 3.2 or 6
hereof,  the Holder(s) of the Warrants  and/or Shares agree that any public sale
of the Warrants and/or Shares included in such  registration  statement shall be
effected  through the underwriter for such  registration and the Holder(s) shall
compensate  the  underwriter  in  accordance  with  its  customary  compensation
practices for such transactions.

     4.   PRICE.

     4.1  INITIAL AND ADJUSTED  PURCHASE PRICE. The initial purchase price shall
be $5.00 per Share.  The adjusted  purchase price shall be the price which shall
result from time to time from any and all  adjustments  of the initial  purchase
price in  accordance  with the  provisions  of SECTION 5 hereof  and  subject to
SECTION 6 hereof.

     4.2  PURCHASE  PRICE.  The term  "Purchase  Price"  herein  shall  mean the
initial  purchase  price or the  adjusted  purchase  price,  depending  upon the
context.


                                       -8-
<PAGE>
     5.   ADJUSTMENTS OF PURCHASE PRICE AND NUMBER OF SHARES.

     In the event that,  prior to the  issuance by the Company of all the Shares
issuable  upon  exercise  of this  Warrant,  there  shall be any  change  in the
outstanding  common stock of the Company by reason of the  declaration  of stock
dividends,  or  through  a  recapitalization  resulting  from  stock  splits  or
combinations, without the payment to the Company of any compensation therefor in
money, services or property,  the remaining Shares still subject to this Warrant
and the purchase  price  thereof  shall be  appropriately  adjusted (but without
regard to  fractions)  by the Board of  Directors of the Company to reflect such
change.

     6.   AUTOMATIC CONVERSION; CANCELLATION.

     If the Company consummates a public offering of its securities prior to the
last day on  which  this  Warrant  may be  exercised,  which  offering  includes
warrants of the Company  ("Redeemable  Warrants") to purchase shares of Series B
Convertible   Preferred  Stock  ("Series  B  Preferred  Stock"),   having  terms
substantially  the same as the Series A Preferred  Stock, and this Warrant shall
not have been exercised in full,  then the  unexercised  portion of this Warrant
shall automatically,  without any action by the Holder, be converted into one or
more Redeemable Warrants (the "New Warrants") exercisable to purchase the number
of Shares of Series B  Preferred  Stock as shall equal the number of Shares that
are purchasable upon the exercise of the unexercised portion of this Warrant but
having terms identical to those of the Redeemable Warrants,  including,  but not
limited to, the anti-dilution and redemption provisions contained therein and an
exercise price per share equal to the exercise price per share of the Redeemable
Warrants  offered  in the  public  offering.  The  Company  shall  cause the New
Warrants and the underlying shares of Series B Preferred Stock of the Company to
be included in the registration


                                       -9-

<PAGE>
statement for such offering,  provided,  however, if the managing underwriter in
an  underwritten  public  offering  of  securities  shall  advise the Company in
writing that  inclusion  of some or all of the New  Warrants and the  underlying
shares  of Series B  Preferred  Stock of the  Company  would,  in such  managing
underwriter's  reasonable  opinion,  materially or adversely affect the proposed
distribution of the securities to be offered by the Company,  then the number of
New  Warrants  and the  underlying  shares  of  Series B  Preferred  Stock to be
included  in the  registration  statement  may be reduced pro rata (by number of
shares) among any holders of securities  requesting  registration if so required
by the  underwriter  from the  registration  statement.  In the  event  that the
provisions  of this  SECTION 6 shall  become  applicable,  the  Holder  shall be
required to return this  Warrant to the  Company  for  cancellation  or, if this
Warrant  cannot  then be  located,  to execute and deliver to the Company a lost
security  affidavit  and  indemnity  agreement  reasonably  satisfactory  to the
Company.  In addition,  in the event that the provisions of this SECTION 6 shall
become  applicable,  this Warrant  shall no longer be of any force or effect and
the New Warrants  shall set forth the respective  rights and  obligations of the
Holder and the Company.

     7.   MERGER OR CONSOLIDATION.

     In case of any  consolidation of the Company with, or merger of the Company
with or into,  another  corporation  (other than a consolidation or merger which
does not result in any  reclassification or change of the outstanding  preferred
stock of the Company),  the corporation  formed by such  consolidation or merger
shall  execute  and  deliver  to the  Holder a  supplemental  warrant  agreement
providing that the Holder shall have the right thereafter  (until the expiration
of this Warrant) to receive,  upon exercise of this Warrant, the kind and amount
of shares  of stock  and other  securities  and  property  receivable  upon such
consolidation or merger by a holder of the


                                      -10-
<PAGE>
number of shares of preferred  stock of the Company for which this Warrant might
have been exercised  immediately prior to such  consolidation,  merger,  sale or
transfer.  Such  supplemental  warrant agreement shall provide for the automatic
conversion  provision of SECTION 6 and  adjustments  which shall be identical to
the  adjustments  provided in SECTION 5. The above  provisions of this SECTION 7
shall similarly apply to successive consolidations or mergers.

     8.   EXCHANGE AND REPLACEMENT OF WARRANT.

     This Warrant is exchangeable without expense,  upon the surrender hereof by
the registered Holder at the principal executive office of the Company for a new
Warrant  of like  tenor  and date  representing  in the  aggregate  the right to
purchase  the  same  number  of  Shares  as are  purchasable  hereunder  in such
denominations  as shall be  designated  by the Holder hereof at the time of such
surrender.

     Upon receipt by the Company of evidence  reasonably  satisfactory  to it of
the loss,  theft,  destruction  or mutilation  of this Warrant,  and, in case of
loss, theft or destruction,  of indemnity or security reasonably satisfactory to
it, and  reimbursement  to the  Company of all  reasonable  expenses  incidental
thereto, and upon surrender and cancellation of this Warrant, if mutilated,  the
Company  will make and  deliver a new  Warrant  of like  tenor,  in lieu of this
Warrant.

     9.   ELIMINATION OF FRACTIONAL INTERESTS.

     The  Company  shall  not be  required  to issue  certificates  representing
fractions of Shares on the exercise of this Warrant, nor shall it be required to
issue scrip or pay cash in lieu of fractional interests,  it being the intent of
the parties that all fractional interests shall be eliminated.


                                      -11-
<PAGE>
     10.  RESERVATION OF SECURITIES.

     The  Company  shall at all  times  reserve  and keep  available  out of its
authorized preferred stock, solely for the purpose of issuance upon the exercise
of this  Warrant,  such number of Shares as shall be issuable  upon the exercise
hereof. The Company covenants and agrees that, upon exercise of this Warrant and
payment of the Purchase Price  therefor,  all Shares issuable upon such exercise
shall be duly and validly issued, fully paid and nonassessable.

     11.  NOTICES TO WARRANT HOLDERS.

     Nothing contained in this Warrant shall be construed as conferring upon the
Holder  hereof  the  right  to vote or to  consent  or to  receive  notice  as a
shareholder  in respect of any  meetings  of  shareholders  for the  election of
directors  or  any  other  matter,  or as  having  any  rights  whatsoever  as a
shareholder of the Company.

     12.  NOTICES.

     All  notices,  requests,  consents  and other  communications  required  or
permitted  hereunder  shall be in  writing  and shall be  delivered  personally,
telegraphed or sent by certified,  registered, or express mail, postage prepaid,
and shall be deemed  given  when so  delivered  personally,  telegraphed  or, if
mailed,  five days  after the date of deposit in the  United  States  mails,  as
follows:

     (a)  If to the Company, to:

          The Great American BackRub Store, Inc.
          425 Madison Avenue, Suite 605
          New York, New York 10017
          Attn:   William Zanker, President



                                      -12-
<PAGE>
          With a copy to:

          Olshan Grundman Frome & Rosenzweig LLP
          505 Park Avenue
          New York, New York 10022
          Attn:   Stephen Irwin, Esq.

     (b)  If to the registered Holder, to the address of such Holder as shown on
the books of the Company.

     13.  SUCCESSORS.

     All the covenants, agreements,  representations and warranties contained in
this  Warrant  shall  bind  the  parties  hereto  and  their  respective  heirs,
executors, administrators, distributees, successors and assigns.


                                      -13-
<PAGE>
     14.  HEADINGS.

     The headings in this Warrant are inserted for purposes of convenience  only
and shall have no substantive effect.

     15.  LAW GOVERNING.

     This  Warrant is  delivered in the State of New York and shall be construed
and enforced in accordance  with,  and governed by, the laws of the State of New
York, without giving effect to conflicts of law principles.

     IN WITNESS WHEREOF, the Company has caused this Warrant to be signed in its
corporate  name by, and such  signature to be attested to by, a duly  authorized
officer and has caused its corporate seal to be affixed hereto on the date first
above written.

                                        THE GREAT AMERICAN BACKRUB STORE, INC.




                                        By:  _________________________________
                                                Name:
                                                Title:

[SEAL]


Attest:

- -----------------------



                                      -14-

<PAGE>
                                SUBSCRIPTION FORM

To:  The Great American BackRub Store, Inc.

     (1)  The undersigned hereby elects to purchase  __________ shares of Series
A  Convertible  Preferred  Stock of The  Great  American  BackRub  Store,  Inc.,
pursuant to the terms of the attached  Warrant,  and tenders herewith payment of
the purchase price for such shares in full.

     (2)  In  exercising  this  Warrant,  the  undersigned  hereby  confirms and
acknowledges  that the shares of the Series A Convertible  Preferred Stock to be
issued upon exercise  thereof are being  acquired  solely for the account of the
undersigned and not as a nominee for any other party,  and for  investment,  and
that the  undersigned  will not  offer,  sell or  otherwise  dispose of any such
shares  except  under  circumstances  that will not result in a violation of the
Securities Act of 1933, as amended, or any state securities laws.

     (3)  Please issue a certificate or certificates representing said shares of
Series A Convertible Preferred Stock in the following name:



                              ------------------------------
                              (Name)



     (4)  Please issue a new Warrant for the unexercised portion of the attached
Warrant in the following name:


                              ------------------------------
                              Name)



                              Name of Holder (exactly as it appears in Warrant):


                              ------------------------------
                              (Name)




                                      -15-
<PAGE>
                              ------------------------------
                              Signature


                              ------------------------------
                              Address


                              ------------------------------
Dated:                        Social Security Number or
                              Taxpayer's Identification
                              Number


                                      -16-
<PAGE>

                                 Amendment No. 1

                                       to

                                     Warrant

                          Dated as of January 27, 1997


     Reference  is made to Warrant  No.  ____ dated  __________  27,  199__ (the
"Warrant")   issued  to   _______________   (the   "Holder")   with  respect  to
__________________  shares of Series A Convertible  Preferred Stock of the Great
American  BackRub  Store,  Inc. 

     1.   Section 6 of the Warrant is hereby  amended to read in its entirety as
follows: 

     "6. AUTOMATIC CONVERSION; CANCELLATION.

     "If the Company  consummates a public  offering (the "Public  Offering") of
its  securities  prior to the last day on which this  Warrant may be  exercised,
which offering  includes shares of the Company's Series B Convertible  Preferred
Stock  ("Series  B  Preferred  Stock"),  and this  Warrant  shall  not have been
exercised  in  full,  then  the  unexercised   portion  of  this  Warrant  shall
automatically,  without any action by the Holder,  be converted into one or more
Redeemable  Warrants (the "New Warrants")  exercisable to purchase the number of
Shares  of Series B  Preferred  Stock as shall  equal one half of the  number of
Shares that are purchasable upon the exercise of the unexercised portion of this
Warrant  and  having  such  terms  and   provisions,   including   anti-dilution
provisions, as shall be contained in a warrant agreement between the Company and
a warrant agent for the New Warrants,  and shall be (i)  exercisable  during the
three  year  period  commencing  one  year  after  the  effective  date  of  the
registration  statement for the Public  Offering (the  "Effective  Date"),  (ii)
exercisable at an exercise price of $8.00 per share of Series B Preferred  Stock
and (iii)  redeemable  commencing 12 months after the Effective Date (subject to
the consent of the underwriter in the Public Offering if notice of redemption is
given prior to 24 months after the Effective Date), provided the Company redeems
all,  but not  less  than  all,  of the  then  outstanding  New  Warrants,  at a
redemption price of $.001 per Warrant, upon not less than 30 days' prior written
notice,  provided  that the closing price of the Common Stock for each of the 10
trading days ending on the third trading day immediately preceding the notice of
redemption  equals  or  exceeds  120%  of the  then  exercise  price  of the New
Warrants.  The Company shall cause the New Warrants and the underlying shares of
Series B  Preferred  Stock of the  Company to be  included  in the  registration
statement for the Public Offering provided, however, if the managing underwriter
in an  underwritten  public  offering of securities  shall advise the Company in
writing that  inclusion  of some or all of the New  Warrants and the  underlying
shares of Series B
<PAGE>
Preferred Stock of the Company would, in such managing underwriter's  reasonable
opinion,  materially  or  adversely  affect  the  proposed  distribution  of the
securities to be offered by the Company, then the number of New Warrants and the
underlying shares of Series B Preferred Stock to be included in the registration
statement  may be reduced  pro rata (by number of shares)  among any  holders of
securities  requesting  registration if so required by the underwriter  from the
registration statement. In the event that the provisions of this SECTION 6 shall
become  applicable,  the Holder  shall be required to return this Warrant to the
Company for cancellation or, if this Warrant cannot then be located,  to execute
and deliver to the Company a lost security  affidavit  and  indemnity  agreement
reasonably  satisfactory  to the  Company.  In  addition,  in the event that the
provisions  of this SECTION 6 shall  become  applicable,  this Warrant  shall no
longer  be of any  force or  effect  and the New  Warrants  shall  set forth the
respective rights and obligations of the Holder and the Company."

     2.   The Warrant is amended hereby solely to the extent expressly set forth
herein  and,  as so  amended,  continues  in full force and  effect.  

     IN WITNESS WHEREOF,  the Company has caused this Amendment No. 1 to Warrant
to be signed in its corporate  name by, and such signature to be attested to by,
a duly authorized officer and has caused its corporate seal to be affixed hereto
on the date first above written. 

                                        THE GREAT AMERICAN BACKRUB STORE, 
                                        INC.



                                        By: 
                                            ----------------------------- 
                                            William Zanker, President

[SEAL]


Attest:


- -----------------------
Keith R. Dee, Secretary


                                       -2-


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