MIKES ORIGINAL INC
10QSB, 1997-11-13
ICE CREAM & FROZEN DESSERTS
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                            Washington, D. C. 20549

                                   FORM 10-QSB


[X ] Quarterly  Report Under Section 13 or 15(d) of the Securities  Exchange Act
of 1934 For the quarterly period ended September 30, 1997

[ ] Transition  Report Under Section 13 or 15(d) of the Securities  Exchange Act
of 1934 For the transition period from ______________to ________________

Commission File Number:            0-22431

                              MIKE'S ORIGINAL, INC.
- --------------------------------------------------------------------------------

             (Exact name of registrant as specified in its charter)

          Delaware                      11-3214529
- --------------------------------------------------------------------------------

(State or other jurisdiction of             (IRS Employer Identification Number)
 incorporation or organization)

                  131 Jericho Turnpike, Jericho, New York 11753
- --------------------------------------------------------------------------------

                (Address of principal executive offices)

Registrant's Telephone Number                     (516) 334-8500

Number of Shares Outstanding of Common Stock,
$.001 Par Value, at November 7, 1997                   3,265,429


     Indicate by a check mark whether the  registrant  (1) has filed all reports
required  to be filed by  Section  13 or 15(d) of the  Exchange  Act  during the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports),  and (2) has been subject to such filing requirements for
the past 90 days. Yes [X] No [ ]



<PAGE>



                              MIKE'S ORIGINAL, INC.
                                  BALANCE SHEET
<TABLE>
<CAPTION>
                                       September 30, 1997     December 31, 1996
                                       ------------------     -----------------
                                                 (Unaudited)
<S>                                            <C>                <C>       
ASSETS
CURRENT ASSETS
Cash                                           $     838,064     $    32,523
Accounts receivable, less allowance for
doubtful accounts of $20,751                           9,130          61,219
Inventories                                          169.866         247,608
Prepaid expenses                                      34,076          16,589
                                                  ----------       ---------
Total current assets                           $   1,051,136     $   357,939
                                                  ==========       =========

Fixed assets, net of accumulated depreciation 
of $29,231 and $20,969 at September 30, 1997 
and December 31, 1996 respectively                     6,216          14,478
Trademarks and organization costs, net of 
accumulated amortization of $14,565 and 
$11,787 at September 30, 1997 and December 
31, 1996 respectively                                  3,946           6,724

Security deposits                                      4,068          18,091
Other assets                                           1,000           1,000
Deferred offering cost                                                45,000
                                                  ----------       ---------
TOTAL ASSETS                                    $  1,066,366     $   443,232
                                                  ==========       =========
LIABILITIES AND STOCKHOLDERS' EQUITY

CURRENT LIABILITIES
Accounts payable and accrued liabilities          $  577,069    $  1,244,965
Notes payable to related parties                     486,250         253,750
Notes payable-trade                                  177,519         980,821
Accrued interest-Related party notes                  80,856           5,978
Line of credit                                        20.479          23,506
Subordinated notes payable-Stockholders                              153,750
Notes payable-convertible                                            225,000
Obligations under capital lease                                        9,957
                                                  ----------       ---------
Total current liabilities                          1,342,173       2,897,727
                                                  
Notes payable-trade                                  362,001
Notes payable to related parties                                     486,250
Accrued interest-Related party notes                                  52,055
Obligations under capital lease                                        3,611
                                                  ----------      ----------
Total liabilities                               $  1,704,174    $  3,439,643
                                                  ==========      ==========
STOCKHOLDERS' EQUITY (DEFICIT)
Common stock, $.001 per value;
20,000,000 shares authorized; 3,265,429 and
1,892,641 shares issued and outstanding                3,264           1,892
Additional paid-in capital                        10,087,326       4,000,700
Deferred financing costs                                           (360,000)
Accumulated deficit                              (10,728,398)    (6,639,003)
                                                  ----------     -----------
TOTAL STOCKHOLDERS' EQUITY (DEFICIT)            $   (637,808) $  (2,996,411)
                                                  ==========     ==========  

TOTAL LIABILITIES AND STOCKHOLDERS' 
   EQUITY (DEFICIT)                             $  1,066,366  $     443,232
                                                  ==========     ==========
</TABLE>

<PAGE>


                             Mike's Original, Inc.

                            Statement of Operations

                                  (UNAUDITED)
<TABLE>
<CAPTION>


                         Nine Months           Nine Months         Three Months        Three Months
                         Ended                 Ended               Ended               Ended
                         September 30, 1997    September 30, 1996  September 30, 1997  September 30, 1996
                         ------------------    ------------------  ------------------  ------------------

<S>                        <C>                 <C>                 <C>                 <C>           
Sales                      $    490,585        $    2,158,486      $        7,807      $      611,072
less Sales returns         $    128,925                            $       (8.052)
                           --------------------------------------------------------------------------
Sales, net of returns      $    361,660        $    2,158,486      $       15,859      $      611,072

Cost of sales              $    344,961        $    1,271,064      $       50,498      $      384,190
Gross profit               $     16,699        $      887,422      $      (34,639)     $      226,882
                           --------------------------------------------------------------------------

Operating expenses
  Selling, marketing and
     shipping              $    645,867        $    2,369,214      $       35,658      $      788,440
  Research and Development $     21,138        $       48,456      $        2,030      $       24,740
  General and 
     administrative        $  1,943,330        $    1,133,854      $      431,139      $      548,472
                           --------------------------------------------------------------------------

Total operating expenses   $  2,610,335        $    3,551,524      $      468,827      $    1,361,652
                           --------------------------------------------------------------------------

   Loss from operations    $ (2,593,636)       $   (2,664,102)     $     (503,466)     $   (1,134,770)

Interest expense (net)     $  1,495,759        $       83,971      $       87,453      $       42,207
                           --------------------------------------------------------------------------

Net loss                   $ (4,089,395)       $   (2,748,073)     $     (590,919)     $   (1,176,977)
                           --------------------------------------------------------------------------

Weighted average common
  shares outstanding          2,471,455             1,543,688           3,020,264          1 ,873,410
                           --------------------------------------------------------------------------
Net loss per share               ($1.65)               ($1.78)             ($0.20)             ($0.63)
                           --------------------------------------------------------------------------

</TABLE>



<PAGE>



                             MIKE'S ORIGINAL, INC.

                            STATEMENTS OF CASH FLOWS
                                  (Unaudited)
<TABLE>
<CAPTION>
                                                    Nine months         Nine months
                                                       ended              ended
                                                September 30, 1997  September 30, 1996
                                                ------------------  ------------------  
<S>                                                    <C>            <C>         
Cash flows from operating activities
Net loss                                               $(4,089,395)   $(2,748,073)
Adjustments to reconcile net loss to net cash
     used in operating activities
Imputed interest on stock issued                       $ 1,327,051
Depreciation and amortization                          $    11,040    $    10,933
Compensation expense attributable to the
     issuance of common stock for services rendered    $ 1,331,250    $   150,000
Release of common stock from escrow account                           $   265,000
Compensation attributable to the issuance of
stock options                                                         $    34,000
Changes in operating assets and liabilities
     accounts receivable                               $    52,089    $    36,209
     inventories                                       $    77,742    $   (21,829)
     prepaid expenses                                  $   (17,487)   $    (6,284)
     accounts payable and accrued liabilities          $  (244,839)   $   735,574
                                                       -----------    -----------
          
Net cash used in operating activities                  $(1,552,549)   $(1,544,470)
                                                       -----------    -----------

Cash flows from investing activities
     Security deposit                                  $    14,023
     Other assets                                                     $    (1,000)
                                                       -----------    -----------
                                                                          
Net cash provided by investing activities              $    14,023    $    (1,000)
                                                       -----------    -----------


Cash flows from financing activities
     Net proceeds of initial public offering, net of
     underwriting and issuance costs of $997,556       $ 3,342,444
     Net proceeds from the sale of common stock
      to investors net of issuance costs of $330,437                  $ 1,053,314
     Proceeds from convertible note                    $   100,000
     Proceeds from interim notes payable               $   340,000
     Repayment of interim notes payable                $  (315,000)
     Proceeds from notes payable to related parties                   $   535,000
     Repayment of notes payable to related parties     $  (253,750)
     Proceeds from subordinated note payable-
        stockholders                                                  $   153,750
     Repayment of subordinated notes payable           $  (123,750)
     Repayment of note payable- Trade                  $  (729,282)   $  (143,994)
     Payment of line of credit                         $    (3,027)   $    24,134
     Payment of capital lease obligation               $   (13,568)   $    (5,791)
                                                       -----------     ---------- 
Net cash provided by financing activities              $ 2,344,067    $ 1,616,413
                                                       -----------    -----------

Net Increase in Cash                                   $   805,541    $    70,943
Cash at beginning of period                            $    32,523    $    15,716
                                                       -----------    -----------
Cash at end of period                                  $   838,064    $    86,659
</TABLE>
                                                      -----------    -----------

<PAGE>




                             Mike's Original, Inc.
                 Statement of Changes in Stockholders' Equity
                  For the Nine Months ended September 30, 1997
                                  (Unaudited)
<TABLE>
<CAPTION>
                                     Common       Common
                                     Stock        Stock 
                                   ---------      ------     Additional     Deferred                     Total
                                   Number of                  paid in      Financing    Accumulated  stockholders'
                                     Shares       Amount      Capital         Costs        Deficit      Deficit
                                   -------------------------------------------------------------------------------

<S>                                 <C>           <C>        <C>           <C>          <C>            <C>         
Balances at January 1, 1997         1,892,641     $1,892     $4,000,700    ($360,000)   ($6,639,003)   ($2,996,411)

Amortization of imputed interest-
       Convertible debt                                                     $360,000                      $360,000

Conversion of debt into common
    stock by creditor                 320,288       $319       $455,937                                   $456,256

Imputed interest-convertible debt                              $426,715                                   $426,715

Issuance of common stock for
     imputed  interest                 67,000        $67       $301,433                                   $301,500

Issuance of common stock for
     services rendered                285,500       $286     $1,330,964                                 $1,331,250

Waiver of compensation payable
     to  founder                                                $27,333                                    $27,333

imputed interest attributable to
     warrants issued with loans                                $202,500                                   $202,500

Proceeds from Company's Initial
   Public  Offering on July 31,
   1997.  700,000 units at 
   $6.20 per unit. Each unit 
   containing 1 common share 
   and 2 warrants to purchase
     common stock, net of
     underwriting  and other
     costs of the offering of
     $997,556.                        700,000     $700       $3,341,744                                 $3,342,444

Net loss                                                                                ($4,089,395)   ($4,089,395)
                                    ------------------------------------------------------------------------------
Balances September 30, 1997         3,265,429   $3,264       $10,087,326     $0        ($10,728,398)     ($637,808)
                                    ------------------------------------------------------------------------------

</TABLE>

<PAGE>



                              MIKE'S ORIGINAL INC.
                         NOTES TO FINANCIAL STATEMENTS
                               SEPTEMBER 30, 1997
                                  (Unaudited)





NOTE A - BASIS OF PRESENTATION
  The balance  sheet as of  September  30, 1997 and the  related  statements  of
operations  for the nine and  three-month  periods  ended  September  30,  1997,
changes in  stockholders'  deficit for the period ended  September  30, 1997 and
changes in cash flow for the nine month  periods  ended  September  30, 1997 and
1996 and have been prepared by Mike's  Original,  Inc. (the  "Company")  without
audit. In the opinion of management, all adjustments (which include only normal,
recurring  accrual  adjustments)  necessary  to  present  fairly  the  financial
position as of September 30, 1997 and for all periods presented have been made.

  Certain information and footnote  disclosures,  normally included in financial
statements prepared in accordance with generally accepted accounting principles,
have been condensed or omitted.  These  financial  statements  should be read in
conjunction  with the financial  statements  and notes  thereto  included in the
Company's  Registration  Statements  filed on  amendment  No. 6 to Form  SB-2/A.
Results  of  operations  for  the  period  ended  September  30,  1997  are  not
necessarily indicative of the operating results expected for the full year.

NOTE B - INITIAL PUBLIC OFFERING
  On July 31, 1997. the Company completed its Initial Public Offering ("IPO") of
700,000 units of common stock and Class A Warrants to purchase Common Stock sold
to  investors on the OTC Bulletin  Board at $6.20 per unit for  aggregate  gross
proceeds of  $4,340,000.  Each unit  contained one share of common stock and two
Class A warrants to purchase one share of Common Stock each at $5.00 per share.

  The net proceeds to the Company from the sale of the Units of $3,342,444 after
deducting  underwriting  discounts of $434,000 and offering expenses of $563,556
including the representative's  non-accountable expense allowance of 3% has been
credited  to  Stockholders'  deficit  as  common  stock and  additional  paid-in
capital.

NOTE C - USE OF PROCEEDS FROM PUBLIC OFFERING
   With respect to the Company's IPO , the Company received  $3,342,000 of net
proceeds.  Through September 30, 1997, approximately $2,144,000 was used for the
repayment of indebtedness  including trade payables. The remaining proceeds have
been added to the  Company's  working  capital  and have been  invested in money
market funds.

NOTE D - NOTES PAYABLE
  During  May,  June and July  1997,  prior to the  "IPO",  the  Company  issued
promissory  notes to investors  bearing interest at the rate of 12% per annum in
the  aggregate   principal   amount  of  $270,000.   In  connection  with  these
transactions, the Company issued an aggregate of 135,000 warrants, expiring July
31, 2000, to those  investors to purchase an aggregate of 135,000  shares of the
Company's  common stock at a price of $3.00 per share and issued 4,500 shares of
common  stock to a broker.  These  shares were valued at $4.50 per share,  their
then estimated fair market value. Accordingly, $20,250 was charged to operations
during the three month period ended September 30, 1997.

NOTE E - STOCKHOLDERS' EQUITY
  During August 1997,  the Company  issued 10,000 shares of common stock to each
of the three  outside  members of the Board of Directors  and 1,000 shares to an
employee which were valued at $ 6.00 per share,  the estimated fair value of the
stock at the date of issuance and accordingly $ 186,000 is charged to operations
during the three month period ended September 30, 1997.


<PAGE>



NOTE F - SALES RETURNS
  During August 1997, The Company  agreed to accept the return of  approximately
$137,000  of  current  product  from its  exclusive  distributor  and hold  this
inventory for future sale to either the distributor or to other customers. These
returns were later reduced to $129,000.

NOTE G - PRODUCT DISTRIBUTION
  On September 12, 1997, the Company  received written  notification  from Kraft
Pizza Company that pursuant to its exclusive distribution agreement,  Kraft will
be  discontinuing  acting as the Company's  distributor  effective  November 11,
1997.  Thereafter,  the  Company was  actively  seeking  alternative  sources of
distribution.  In this regard, Kraft has informed the Company that it would work
with  the  Company  to  facilitate  the  transition  to  a  new  distributor  or
distributors  and, under certain  circumstances,  may be willing to continue its
distributorship  relationship  with the  Company up to  December  11,  1997,  if
needed.  On  November  3,  1997,  the  Company  obtained  alternate  sources  of
distribution (see Note I).

NOTE H - COMMITMENT AND CONTINGENCIES

Lease Commitments

Future minimum payments under noncancellable  operating leases for equipment and
vehicles,  with initial terms of one or more years,  consist of the following at
September 30, 1997:
<TABLE>
<CAPTION>

                                            Capital Operating
                                          Lease         Leases
<S>                                      <C>         <C>     
Twelve months ending December 31,
1997   (balance of year)                  $  0        $  3,960
1998                                                    15,840
1999                                                    11,031
2000                                                     1,266
                                          ----         -------
Total minimum leases payments             $  0         $32,097
                                          ----         -------
</TABLE>

Capital lease was paid in full during August 1997

During the three months  ended  September  30, 1997,  the lease for office space
expired and such office space is being rented on a month-to-month basis.


<PAGE>




Employment Contracts

The  Company has  employment  agreements  with the founder and another  employee
which  provide for annual base  salaries of $125,000 and $40,000.  respectively,
and expire, as amended, in June 2001 and June 1998,  respectively.  During April
1997,  he  voluntarily  waived his rights to receive  $27,333 of accrued  salary
through  February 28, 1997.  Such waiver has been presented as a contribution to
the Company's additional paid-in capital.

In March of 1997, the Company entered into a two-year employment  agreement with
its Vice-President - Finance which provides for an annual base salary of $95,000
for the first year and $105,000 for the second year.

Effective at the completion of the Initial Public Offering,  the Company entered
into a one-year  employment  agreement with its  Vice-President  - Marketing and
Sales which provides for an annual base salary of $115,000 plus up to $25,000 in
travel expenses. In addition, the officer was granted options to purchase 66,667
shares of the Company's Common Stock at $1.50 per share.

Consulting Agreement

In  November,  1996,  the  Company  entered  into a consulting agreement with an
investor  providing  for the  payment  of  $125,000  annually  for  three  years
commencing  the later of January 1, 1997, or the effective date of the Company's
Initial Public  Offering.  In April 1997,  this agreement was terminated and, in
consideration,  the Company  issued  150,000  shares of its common  stock to the
consultant.  At March 31, 1997, accrued  compensation payable to this consultant
aggregated approximately $31, 000. In April 1997 the Company recognized a charge
to operations of  approximately  $644,000  based upon the estimated  fair market
values of the shares issued to the consultant.

During the year ended December 31, 1996,  the Company  entered into a consulting
agreement  with an entity that is  providing  sales and  marketing  advisory and
consulting  services to the Company.  This entity received an annual  consulting
fee of $50,000  and has  received  options  to  purchase  133,333  shares of the
Company's  common stock at $1.50 per share expiring  October 15, 2006. One third
of such  options  become  exercisable  at the end of each  successive  six-month
period.

Legal Proceedings

The  Company is subject to various  legal  proceedings,  claims and  liabilities
which arise in the ordinary course of its business. In the opinion of management
, the amount of ultimate liability with respect to these actions will not have a
material  adverse effect on the Company's  results of  operations,  cash flow or
financial position.

In   addition,  the Company was subject to an action in which the  plaintiff
sought  damages  in the  amount of  $61,510  plus  interest  accrued,  costs and
attorneys  fees  arising  from  advertising  and  promotion  services  which the
plaintiff claimed to have performed for the Company. Following its commencement,
the case was voluntarily dismissed by the plaintiff because the Federal Court in
Puerto Rico lacked subject matter  jurisdiction  of this matter.


<PAGE>



On  August  22,   1997,   the  Company was served with a complaint  in an action
pending in the Supreme Court of New York, Nassau County and seeks damages in the
amount  of $ 87,062,  arising  from the  Company's  alleged  failure  to pay for
certain  inventory  purchased.  The  Company  has  filed an answer  denying  the
allegations and asserting several affirmative defenses.

Management  believes   that   the   amount  of  any   additional  liability   in
connection with the aforementioned matters, in excess of amounts provided for in
the normal course of business, will not materially affect the Company.

NOTE I - SUBSEQUENT EVENTS

  New Product Distribution

On November 3, 1997, the Company reached agreements,  effective immediately,  to
retain Mattus' Ice Cream Company to distribute its ice cream products in the New
York  metropolitan area and West Pico Foods to distribute its ice cream products
in Southern  California and Las Vegas,  Nevada.  These new distributors  replace
Kraft Pizza Company (see Note G).





<PAGE>




           MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

Results of Operations

Nine and Three Months Ended September 30, 1997 and September 30, 1996

     The Company's  sales for the nine and three month  periods ended  September
30,  1997 were  $491,000  and $8,000,  respectively,  a decrease of 77% and 99%,
respectively from  approximately  $2,159,000 and $611,000 for the nine and three
month period ended September 30, 1996. These decreases resulted from the initial
fill of product into the  distributor  pipeline which occurred early in 1996, as
well as the  Company's  limited  capital  in 1997,  which  limited  capital  has
adversely impacted its ability to purchase product from its manufacturer to fill
existing  customer orders and has limited its ability to engage in marketing and
advertising  programs to promote  additional  sales. Net sales for the 1997 year
was further reduced by approximately $129,000, representing net returns from the
Company's exclusive  distributor for the Northeastern and Western regions of the
United  States,  which the Company  agreed in August 1997 to accept back.  These
returns,  which were  recorded  as of June 30,  1997 and  included  in the three
months  then  ended,  have  resulted  in net  sales  for the nine  months  ended
September  30,  1997 of  approximately  $361,000.  The  substantial  part of the
products  returned by this  distributor are current  products which will be held
for  future  sale.  Sales for the three  months  ended  September  30,  1997 are
nominal, since, (i) the adverse financial conditions affecting the Company prior
to the Initial  Public  Offering  ("IPO")  continued  until August 1997 when the
proceeds  of the  IPO  were  actually  received  by the  Company  and  (ii)  the
termination  by Kraft  of its  distributorship  of the  Company's  products  has
adversely  affected the  Company's  sales.  Since the Company did not retain new
distributors  until November  1997, it is  anticipated  that sales for the three
months ended December 31, 1997 will not be significant.

     Gross profit for the nine and three month periods ended  September 30, 1997
declined 95% and 103%,  respectively,  to $16,000,  and  ($34,000),  taking into
account the return of product previously described. Gross profit as a percentage
of sales  (before  the effect of the sales  returns)  for the nine month  period
ended  September 30, 1997  declined to 12% of net sales  compared to 41% and 37%
for the nine and three month periods ended  September 30, 1996.  The decrease in
gross profit dollars is primarily  attributable  to the decline in net sales and
gross profit  percentage.  Gross profit as a  percentage  of net sales  declined
partly as a result of higher raw material costs  associated with the manufacture
of the Company's ice cream  products and reduced  selling prices to certain area
retailers.

  General and administrative expenses (G&A) for the nine and three month periods
ended  September 30, 1997 and September 30, 1996 were  approximately  $1,943,000
and $431,000,  $1,134,000 and $548,000,  respectively.  The major  components of
these  expenses for the nine and three month  periods  ended  September 30, 1997
were payroll and related taxes of $306,000 and $115,000, respectively, legal and
accounting  fees of $556,000 and $33,000,  respectively  (of which  $450,000 was
paid in Common  Stock  during  the nine month  period)  and  consulting  fees of
$935,000  and   $234,000,   respectively   (of  which   $855,000  and  $180,000,
respectively  was paid in Common Stock).  The major components of these expenses
for the nine and three month periods ending  September 30, 1996 were payroll and
related taxes of $287,000 and $96,000,  respectively,  legal and accounting fees
of $186,000  and  $48,000,  respectively  (of which  $110,000 was paid in Common
Stock  during  the nine month  period),  and  consulting  fees of  $448,000  and
$345,000,  respectively (of which $339,000 and $299,000 was paid in Common Stock
respectively).  The shares  issued  during the nine months ended  September  30,
1997,  though restricted  securities,  were valued by the Company at $1,311,000,
based upon 25% discounts from the; Initial Public Offering price on transactions
occurring  prior to the IPO and the closing bid price on the date authorized for
transactions occurring after the IPO. The Company continues to incur significant
general  and  administrative  expenses  as a publicly  reporting  company and in
support of its efforts to introduce and market its products in the retail market
place and to gain market share.


<PAGE>



  Selling  and  shipping  expenses  for the nine and three month  periods  ended
September  30, 1997 and  September  30,  1996 were  approximately  $646,000  and
$36,000,  and  $2,369,000  and  $788,000,  respectively.  The  decreases for the
comparable  nine and three month periods were primarily from decreases in retail
introductory programs from $602,000 and $15,000 to $131,000 and $0 and store and
media price  reduction  coupons and media  events from  $983,000 and $485,000 to
$314,000 and $30,000,  as well as decreases in  advertising  programs with store
chains from  $305,000 and  $150,000 to $64,000 and $0. The Company  continues to
incur  selling and shipping  expenses in support of its efforts to introduce and
market its products in the retail market place and to gain market share.

  Interest expense,  net of interest income for the nine and three month periods
ended September 30, 1997 and September 30, 1996 were $1,496,000 and $87,000, and
$84,000 and $42000, respectively. $169,000 of the net interest cost for the nine
months ended  September  30, 1997 was  attributable  to the  conversion  of open
accounts payable into interest-bearing  accounts, and additional borrowings from
related  parties  and  other  creditors.  These  additions  to  interest-bearing
obligations  began in mid 1996 and  continued  in 1997 until  completion  of the
Company's  Initial Public  Offering.  The remainder of interest  charges for the
nine and three month  periods  ended  September  30, 1997 resulted from non-cash
imputed interest charges of $1,327,000 and $34,000,  respectively,  primarily in
connection with the issuance of Common Stock to the Company's manufacturer,  and
the issuance of convertible debt and/or warrants to lenders,  including vendors.
The imputed interest  charges  attributable to the shares issued and issuable to
these  various  creditors in 1997 were charged to  operations  in the period the
shares or convertible  securities  were  initially  issued.  The shares,  though
restricted securities, were valued by the Company based upon a 25% discount from
the Initial Public Offering price.

  Net loss for the nine  and  three  month  periods  ended  September  30,  1997
increased to $4,089,000 and $591,000, respectively, as compared to net a loss of
$2,748,000 and  $1,177,000,  respectively,  for the nine and three month periods
ended  September  30,  1996.  The  1997 net loss is  attributable  to the  above
referenced  increase in general and  administrative  expenses,  higher  interest
expense,   including  the  non-cash  imputed  interest   charges,   as  well  as
significantly  lower net sales and gross  profits as offset by the  decrease  in
selling and shipping expenses.

Liquidity and Capital Resources

     The  Company's  cash  requirements  have been  significantly  exceeding its
resources due to the  substantial  promotional  expenses  incurred in connection
with the entry by the Company into new markets and expansion  into new locations
in existing markets, which historically have not resulted in sales sufficient to
offset  these  expenditures.  As a result  of the  Company's  limited  operating
resources,  the Company also has been unable to participate in certain  programs
which may have  increased  sales.  In August  1997,  the  Company  received  net
proceeds of $3,342,000  from its Initial  Public  Offering.  This offering is an
integral part of the Company's plans to meet its cash requirements.  The Company
believes  that  based upon its  current  plans,  its  resources,  including  the
proceeds of this  offering,  will be  sufficient  to meet its cash  requirements
through  July 31,  1998.  The  Company  also  believes  that  certain  long-term
indebtedness  due on December  31, 1998  (approximately  $362,000  plus  accrued
interest  thereon) will be payable from internally  generated  funds, if any, or
debt financing or from the sale of additional debt or equity  securities.  Other
than its Initial Public Offering, the Company has no commitments or arrangements
for any future financing and there can be no assurance that future financing can
otherwise be obtained on satisfactory terms, if at all.


<PAGE>



  The Company  has  historically  raised  capital  through  the  private  equity
markets,  and through debt financing and short-term  loans, and will continue to
pursue these  opportunities,  if  necessary.  Prior  transactions  have involved
officers,  directors,  stockholders and affiliates of the Company, as may future
transactions.
  From May through July 1997, the Company received  $270,000 in short-term loans
evidenced by promissory notes. In connection therewith, each noteholder received
warrants to purchase  shares of Common  Stock at an exercise  price of $3.00 per
share at the rate of one warrant for each $2 loaned.

  In May and June 1997,  the Company  issued  13,307  shares of Common  Stock to
three vendors in exchange for $39,921 of indebtedness.

  In April and May 1997, the Company  reached  agreements  with three vendors to
extend obligations  totaling $347,550 until December 31, 1998. These obligations
are convertible, in whole or in part, into 115,850 shares of Common Stock.

  In March 1997,  the Company  entered into a two-year  exclusive  manufacturing
agreement expiring in March 1999. The manufacturing agreement, dated as of March
20,  1997,  provides  that  Fieldbrook  shall be the  exclusive  supplier of all
products  manufactured  by Fieldbrook and distributed by the Company East of the
Mississippi  river for a period of two years. As partial  consideration for this
agreement,  the Company has issued to Fieldbrook  35,000 shares of Common Stock.
While  Fieldbrook is obligated to sell existing  products to the Company,  it is
not obligated to  manufacture  or sell new or different  products.  In the event
Fieldbrook declines to manufacture, sell or produce any new product, the Company
is  free to  obtain  such  product  from  another  supplier.  The  manufacturing
agreement  further  provided  for payment to  Fieldbrook  of  $150,000  for open
accounts which, since not paid by April 30, 1997, caused the Company to issue an
additional  30,000 shares of Common Stock to  Fieldbrook.  The Company's  credit
line with Fieldbrook, which was $250,000, is presently being redetermined by the
parties,  taking into account that the total payable  outstanding  to Fieldbrook
was paid from the proceeds of the Company's Initial Public Offering.

  In March  1997,  the  Company  received  a $50,000  short-term  loan which was
evidenced  by a  promissory  note in the  principal  amount  of  $50,000  and in
connection  therewith,  the Company  issued  2,000 shares of Common Stock to the
noteholder.  In April  1997,  one-half  of this loan was  converted  into 12,500
shares of Common Stock.

  In  December  1996 and  January  1997,  the  Company  issued  two  convertible
promissory  notes to two investors  bearing interest at the rate of 8% per annum
in the principal amount of $225,000 and $100,000,  respectively,  (individually,
"Convertible Note" or collectively,  the "Convertible  Notes").  The Convertible
Notes were payable in full the earlier of five days after the closing date of an
Initial Public Offering or December 31, 1997 and January 31, 1998, respectively.
In lieu of  receiving  payment,  the  investors  had the  right to  convert  the
Convertible  Notes  within five (5) days of the closing of such  Initial  Public
Offering into 200,000 and 78,431 shares of Common Stock, respectively.  In April
1997, the Convertible Notes were converted into 278,431 shares of Common Stock.

  In December 1996, the Company  issued two additional  promissory  notes in the
aggregate amount of $56,680 in exchange for certain trade accounts payable.

<PAGE>



  In October  1996,  the Company  issued  19,231  shares of Common  Stock to two
consultants as payment for services  rendered during the year ended December 31,
1996.  These shares were valued at $3.00 per share,  the  estimated  fair market
value of the Common Stock at the date of issuance.


     On August 20, 1996, the Company  issued a promissory  note in the amount of
$289,482 in exchange for certain trade  accounts  payable and  inventories.  The
note,  as amended,  bears  interest at the rate of 10% per annum.  $134,283 with
accrued interest was paid from the proceeds of the Initial Public Offering.  The
balance is payable in December 1998.

     On August 28, 1996, the founder of the Company was issued a promissory note
in the  principal  amount of  $206,250.  The funds that the  founder  loaned the
Company  were the  proceeds  of a sale by the  founder to an investor of 183,333
shares of his  Common  Stock at a price of $1.12  per  share.  This  loan  bears
interest at a rate of 8% and  initially  was payable the earlier of (i) thirteen
months  from the date of the  loan,  or (ii) the date the  Company  successfully
consummates an Initial Public Offering of securities of the Company, but only to
the extent that the over-allotment option is exercised in such offering and only
from  the   proceeds   received  by  the  Company   from  the  exercise  of  the
over-allotment  option.  In September 1996, the maturity date of this promissory
note was revised to September 30, 1998. In addition, the revised promissory note
provides that one-half of the outstanding  principal  amount of the note will be
paid  with  accrued  interest  thereon  in the event  the  Company  successfully
consummates an Initial Public Offering of securities of the Company, but only to
the extent that the over-allotment option is exercised in such offering and only
from  the   proceeds   received  by  the  Company   from  the  exercise  of  the
over-allotment option.

     In August,  September and October 1996,  the Company  received  three loans
from the Company's largest stockholder  aggregating  $253,750.  A portion of the
funds that this  stockholder  loaned the Company was a result of the stockholder
selling  shares  of his  Common  Stock to an  investor.  In  August  1996,  this
shareholder  sold  38,889  shares  of his  Common  Stock at a price of $1.12 per
share.  In September  1996,  this  shareholder  sold 23,333 shares of his Common
Stock at a price of $1.50 per share.  These loans,  which were consolidated into
one note in September  1996,  were paid from the proceeds of the Initial  Public
Offering.

     In  September  1996,  the Company  completed a private  placement  offering
pursuant to Rule 506 of the Securities Act of 1933, as amended (the  "Securities
Act")  consisting  of the sale of 61.5  units  (the  "Second  Private  Placement
Units"),  with each Second Private Placement Unit consisting of $2,500 principal
amount  of 12%  promissory  notes  due on the  earlier  of July 31,  1997 or the
closing  date  of an  Initial  Public  Offering  of  securities  of the  Company
(provided that in the event of a default as defined therein, the entire sum will
be  accelerated),  and 7,500 shares of the Company's Common Stock at an offering
price of $25,000 per Second  Private  Placement  Unit. As of September 30, 1996,
the Company  issued a total of 461,250  shares of Common Stock and notes payable
of $153,750,  for which it received  proceeds of an aggregate of $1,537,500.  In
April 1997,  the holders of $30,000 of such notes  converted  the  principal and
accrued interest into 16,050 shares of Common Stock. The remaining notes payable
of $123,750 were paid from the proceeds of the Initial Public Offering.


<PAGE>





  On May 30,  1996,  the  Company  received  loans  totaling  $100,000  from two
stockholders.  The loans bear  interest at an annual  rate of 10% and  initially
were due on demand.  In September  1996,  the maturity date of these  promissory
notes was  revised to occur the earlier of (i) May 30, 1998 or (ii) the date the
Company successfully consummates an Initial Public Offering of securities of the
Company,  but only to the extent that the over-allotment  option is exercised in
such  offering  and only from the  proceeds  received  by the  Company  from the
exercise of the over-allotment option.

  On May 30,  1996,  the Company  issued  50,000  shares of its Common  Stock to
certain individuals for services rendered on behalf of the Company. These shares
were valued at $3.00 per share, the fair market value of the Common Stock at the
date of issuance.

     In April 1996,  the Company  issued a promissory  note (the "Penn Note") in
exchange for certain trade  accounts  payable of $830,275.  As of June 30, 1997,
this outstanding  balance was $710,275.  $595,000 together with accrued interest
was paid from the  proceeds of the Initial  Public  Offering  and the balance is
payable in December  1997.  Interest on the Penn Note  accrues at the prime rate
plus 1% per annum. The Penn Note is  collateralized  by all of the assets of the
Company.

  In February 1996, the Company issued  $325,000 of 12%  convertible  promissory
notes  which  were  payable  on the  earlier  of  August  31,  1996 or upon  the
consummation of an interim  financing as contemplated by a Letter of Intent with
an investment banker for an Initial Public Offering of the Company's securities.
In June 1996,  in lieu of  receiving  payment of such event,  the holders of the
notes exchanged the notes,  based on a conversion price determined by the notes,
into Second Private Placement Units.

     ----------------------------------------------------------------------  
     All statements  other than  statements of historical  fact included in this
report regarding the Company's financial  position,  business strategy and plans
and  objectives  of  management  of  the  Company  for  future  operations,  are
forward-looking   statements.   When  used  in  this   report,   words  such  as
"anticipate", "believe", "estimate", "expect", "intend" and similar expressions,
as they  relate  to the  Company  or its  management,  identify  forward-looking
statements.  Such  forward-looking  statements  are based on the  beliefs of the
Company's  management,  as well as assumptions made by and information currently
available to the Company's  management.  Actual results could differ  materially
from those contemplated by the forward-looking statements as a result of certain
factors, including but not limited to competitive factors and pricing pressures,
relationships  with its  manufacturers,  distributors  and  vendors,  legal  and
regulatory requirements and general economic conditions. Such statements reflect
the current  views of the Company with respect to future  events and are subject
to  these  and  other  risks,  uncertainties  and  assumptions  relating  to the
operations, results of operations, growth strategy and liquidity of the Company.
All subsequent written and oral forward-looking  statements  attributable to the
Company  or  persons  acting on its  behalf  are  expressly  qualified  in their
entirety by this paragraph.



<PAGE>



                              MIKE'S ORIGINAL, INC.

                           PART II- OTHER INFORMATION

ITEM 1 - LEGAL PROCEEDINGS:

  Previously reported

ITEM 2 - CHANGES IN SECURITIES:

  None

ITEM 3 - DEFAULTS UPON SENIOR SECURITIES:

  None

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS:

  None

ITEM 5 - OTHER INFORMATION

  None

ITEMS 6 - EXHIBITS AND REPORTS OF FORM 8-K

  Exhibits:

       None

  Reports on Form 8-K

     A Form 8-K was filed on September 17, 1997,  which covered the  resignation
of the  Company's  certifying  accountant,  Grant  Thornton  LLP.


<PAGE>



In accordance with the requirements of the Securities Act, the registrant caused
this  report to be  signed on its  behalf  by the  undersigned,  thereunto  duly
authorized.


                 MIKE'S ORIGINAL, INC.


            By:   /s/Michael Rosen
                 -----------------
                 President, Chairman of the Board and CEO 
                 (Chief Executive Officer)


                  /s/Frederic Heller
                 -------------------
                 Vice-President- Finance 
                 (Principal Financial and Accounting Officer)

Date:  November 13, 1997







<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
This schedule contains summary financial information extracted from the
financial statements for the nine months ended September 30, 1997 and is
qualified in its entirety by reference to such statements.
</LEGEND>
       
<S>                             <C>
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1997
<PERIOD-END>                               SEP-30-1997
<CASH>                                         838,064
<SECURITIES>                                         0
<RECEIVABLES>                                   29,881
<ALLOWANCES>                                  (20,751)
<INVENTORY>                                    169,866
<CURRENT-ASSETS>                             1,051,136
<PP&E>                                          35,447
<DEPRECIATION>                                (29,231)
<TOTAL-ASSETS>                               1,066,366
<CURRENT-LIABILITIES>                        1,342,173
<BONDS>                                              0
                                0
                                          0
<COMMON>                                         3,264
<OTHER-SE>                                   (641,072)
<TOTAL-LIABILITY-AND-EQUITY>                 1,066,366
<SALES>                                        361,660
<TOTAL-REVENUES>                               490,585
<CGS>                                          344,961
<TOTAL-COSTS>                                  344,961
<OTHER-EXPENSES>                             2,610,335
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                           1,495,759
<INCOME-PRETAX>                            (4,089,395)
<INCOME-TAX>                                         0
<INCOME-CONTINUING>                        (4,089,395)
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                               (4,089,395)
<EPS-PRIMARY>                                   (1.65)
<EPS-DILUTED>                                   (1.31)
        

</TABLE>


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