MIKES ORIGINAL INC
PRE 14A, 1998-10-14
ICE CREAM & FROZEN DESSERTS
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                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                              Exchange Act of 1934
                                (Amendment No. )

Filed by the Registrant [X]
Filed by a Party other than the Registrant [  ]

Check the appropriate box:

[X]  Preliminary Proxy Statement
[ ]  Confidential,  for  Use  of the  Commission  Only  (as  permitted  by  Rule
     14a-6(e)(2)) 
[ ]  Definitive Proxy Statement [ ] Definitive  Additional Materials
[ ]  Soliciting Material Pursuant to Section 240.14a-11(c) or Section 240.14a-2.

                              MIKE'S ORIGINAL, INC.
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified In Its Charter)

- --------------------------------------------------------------------------------
      (Name of Person(s) Filing Proxy Statement, if other than Registrant)

Payment of Filing Fee (Check the appropriate box):
[X]  No fee required
[ ]  Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-12

     1)   Title of each class of securities to which transaction applies:

- --------------------------------------------------------------------------------

     2)   Aggregate number of securities to which transaction applies:

- --------------------------------------------------------------------------------

     3)   Per unit  price  or other  underlying  value of  transaction  computed
          pursuant to Exchange  Act Rule 0-11 (Set forth the amount on which the
          filing fee is calculated and state how it was determined):

- --------------------------------------------------------------------------------

     4)   Proposed maximum aggregate value of transaction:

- --------------------------------------------------------------------------------

     5)   Total fee paid:

- --------------------------------------------------------------------------------

     [ ]  Fee paid previously with preliminary materials.

- --------------------------------------------------------------------------------

     [ ]  Check box if any part of the fee is offset as provided by Exchange Act
          Rule  0-11(a)(2)  and identify the filing for which the offsetting fee
          was paid  previously.  Identify  the previous  filing by  registration
          statement number, or the Form or Schedule, and the date of its filing.

     1)   Amount Previously Paid:
                                 -----------------------------------------------
     2)   Form, Schedule or Registration Statement No.:
                                                       -------------------------
     3)   Filing Party:
                       ---------------------------------------------------------
     4)   Date Filed:
                     -----------------------------------------------------------
<PAGE>
                              MIKE'S ORIGINAL, INC.
                              --------------------
                              
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS

                                December 9, 1998
                                ----------------


To the Stockholders of
     MIKE'S ORIGINAL, INC. :


     NOTICE IS HEREBY GIVEN that the Annual  Meeting of  Stockholders  of Mike's
Original,  Inc.  will be held  at  ________  located  at  __________________  on
Wednesday,  December 9, 1998 at 10:00 a.m., or at any adjournment  thereof,  for
the following purposes:

     1.   To elect three directors to the Board of Directors;

     2.   To consider and act upon a proposal to amend the Company's Certificate
          of  Incorporation to change the name of the Corporation to "New Yorker
          Marketing Corp.", as set forth in Exhibit A.

     3.   To consider  and act upon a proposal  to grant the Board of  Directors
          authority  to amend the  Company's  Certificate  of  Incorporation  to
          authorize a one-for-four  or  one-for-five  reverse stock split of the
          Corporation's common stock, par value $.001 per share, as set forth in
          Exhibit B.

     4.   To  consider  and act upon such other  business as may  properly  come
          before this meeting or any adjournment thereof.

     The above  matters  are set forth in the Proxy  Statement  attached to this
Notice to which your attention is directed.

     Only  stockholders  of record on the books of the  Company  at the close of
business on November 5, 1998 will be entitled to vote at the Annual Meeting of
Stockholders or at any adjournment  thereof. You are requested to sign, date and
return the enclosed Proxy at your earliest convenience in order that your shares
may be voted for you as specified.


                              By Order of the Board of Directors,

                              Arthur Rosenberg
                              ---------------------------------
                              President

October __ , 1998
Jericho, New York
<PAGE>

                              Mike's Original, Inc.
                                 366 N. Broadway
                                Jericho, NY 11753
                             -----------------------

                                 PROXY STATEMENT
                                 ---------------  


                         ANNUAL MEETING OF STOCKHOLDERS
                                December 9, 1998
                                ----------------



     The Annual Meeting of Stockholders of Mike's Original, Inc. (the "Company")
will be held on Wednesday,  December 9, 1998 at  ____________________,  at 10:00
a.m. for the purposes set forth in the accompanying  Notice of Annual Meeting of
Stockholders.  The enclosed  proxy is solicited by and on behalf of the Board of
Directors  of the Company for use at the Annual  Meeting of  Stockholders  to be
held  on  December  9,  1998  and at  any  adjournments  of  such  meeting.  The
approximate  date on which this proxy statement and the enclosed proxy are being
first mailed to stockholders is November __, 1998.

     If a proxy in the  accompanying  form is duly  executed and  returned,  the
shares  represented  by such  proxy  will be  voted  as  specified.  Any  person
executing  the  proxy  may  revoke  it prior to its  exercise  either  by letter
directed to the Company or in person at the Special Meeting.

Voting Rights

     Only stockholders of record on November 5, 1998 (the "Record Date") will be
entitled to vote at the Special  Meeting or any adjournment  thereof.  As of the
Record Date,  the Company had  outstanding  one class of voting  capital  stock,
namely  3,392,929  shares of Common  Stock,  $.001 par value per share  ("Common
Stock"). Each share of Common Stock issued and outstanding on the Record Date is
entitled to one vote at the Special Meeting of Stockholders.

     The affirmative  vote of a majority of the votes cast at the Annual Meeting
of  Stockholders  is required  for approval of the  election of  directors.  The
affirmative  vote of a majority of the outstanding  shares on the Record Date is
required for the approval of the amendments to the Certificate of  Incorporation
changing the name of the Company and  authorizing  a reverse  stock  split.  For
purposes  of  determining  whether  proposals  have  received a  majority  vote,
abstentions  will not be included in the vote  totals  and, in  instances  where
brokers are prohibited  from exercising  discretionary  authority for beneficial
owners who have not returned a proxy (so called "broker non-votes"), those votes
will not be  included  in the vote  totals.  Therefore,  abstentions  and broker
non-votes  will  have  no  effect  on the  vote,  but  will  be  counted  in the
determination of a quorum.
<PAGE>
                               SECURITY OWNERSHIP

     The following table sets forth the beneficial ownership of shares of voting
stock of the  Company,  as of November 5, 1998,  of (i) each person known by the
Company  to  beneficially  own 5% or more of the  shares of  outstanding  Common
Stock, based solely on filings with the Securities and Exchange Commission, (ii)
each of the  Company's  executive  officers and  directors  and (iii) all of the
Company's  executive  officers  and  directors  as a group.  Except as otherwise
indicated, all shares are beneficially owned, and investment and voting power is
held by, the persons named as owners.
<TABLE>
<CAPTION>
                                Amount and Nature
Name and Address  of                of Shares               Percentage
  Beneficial Owner              Beneficially Owned           Ownership
- --------------------            ------------------          -----------
<S>                                  <C>                       <C>  
Steven A. Cantor                     432,295   (2)             12.7%
Annette Cantor                       298,650                    8.8%
Arthur G. Rosenberg (1)               23,333   (3)                 *
Frederic D. Heller (1)                75,000   (4)              2.2%
Myron Levy (1)                        24,167                       *
Louis P. Solferino (5)               180,034                    5.3%
Michael Jones (6)                    146,342                    4.3%
The Moshe Isaac Foundation (7)       200,000                    5.9%
Food Commodities Limited (8)         266,667                    7.8%
All officers and directors
 as a group (3  persons)             370,834   (9)             10.9%
- ----------------
<FN>
* less than one percent (1%) unless otherwise indicated.

(1)  The address for each of these persons is 366 N. Broadway, Jericho, NY 11753
(2)  Includes  options to purchase  56,667  shares of Common Stock granted under
     the 1995 Long-Term  Incentive Plan and options to purchase 76,666 shares of
     Common Stock granted under the 1996 Non-Qualified Plan.
(3)  Includes  options to purchase  23,333  shares of Common Stock granted under
     the 1996 Non-Qualified Plan.
(4)  Includes  options to purchase  58,333  shares of Common Stock granted under
     the 1996 Non-Qualified Plan.
(5)  The address for Mr. Solferino is 115 Blue Spruce Road, Levittown,  New York
     11756.
(6)  The  address for Mr.  Jones is 86 West Main  Street,  East Islip,  New York
     11730.
(7)  The address for The Moshe Isaac  Foundation is c/o Teaneck  Nursing Center,
     1104 Teaneck Road, Teaneck,  New Jersey 07666. The principal of this entity
     is Michael Koenig.
(8)  The  address  for Food  Commodities  Limited is Bel Royal  House,  Hilgrove
     Street,  St. Helier,  Jersey JE24WG,  British Isles.  The principal of this
     entity is Robert S. Fraley.
(9)  Includes  246,667  shares  issuable  upon the  exercise of options  granted
     pursuant to the Company's stock option plans.
</FN>
</TABLE>
<PAGE>
                              ELECTION OF DIRECTORS

     The Company's  By-Laws  provides for a Board of Directors  classified  into
three classes whose terms of office  expire in successive  years.  The Company's
Board of Directors now consists of three directors as set forth below.
<TABLE>
<CAPTION>
       Class I                   Class II                    Class III
 (To Serve Until the        (To Serve Until the          (To Serve Until the
  Annual Meeting of          Annual Meeting of            Annual Meeting of
Stockholders in 2000)       Stockholders in 2001)       Stockholders in 1999)
- --------------------        --------------------        --------------------
<S>                             <C>                      <C>
Arthur G. Rosenberg             Myron Levy               Frederick D. Heller
</TABLE>
     Arthur G.  Rosenberg is to be elected a director in Class I, to hold office
until the  Annual  Meeting of  Stockholders  in 2000 or until his  successor  is
chosen and  qualified.  Myron  Levy is to be elected a director  in Class II, to
hold  office  until the  Annual  Meeting  of  Stockholders  in 2001 or until his
successor is chosen and qualified. Frederick D. Heller is to be elected director
in Class III, to hold office until the Annual Meeting of Stockholders in 1999 or
until his  successor is chosen and  qualified.  Shares  represented  by executed
proxies  in the  form  enclosed  will be  voted,  if  authority  to do so is not
withheld,  for the election as directors of the  aforesaid  nominees  unless any
such nominee shall be unavailable, in which case such shares will be voted for a
substitute nominee designated by the Board of Directors.  The Board of Directors
has no reason to believe that any of the  nominees  will be  unavailable  or, if
elected, will decline to serve.

     Directors receive no cash compensation for their services to the Company as
directors,  but are reimbursed for expenses actually incurred in connection with
attending  meetings  of the  Board of  Directors.  All  members  of the Board of
Directors are eligible to participate in the Company's stock option plans.

     There were four  meetings of the Board of Directors  during the fiscal year
ended December 31, 1997. Each director  attended or participated in at least 75%
of the  meetings  of the  Board of  Directors.  The Board of  Directors  also is
involved in issues concerning auditing and compensation.  The Board of Directors
is involved in discussions  with the Company's  independent  public  accountants
with  respect to the scope and  results of the  Company's  year-end  audit,  the
Company's internal accounting  controls and the professional  services furnished
by the independent  auditors to the Company; and the Board of Directors approves
executive  compensation and the granting of stock options to key employees.  The
Company has no standing audit, compensation or nominating committees.
<PAGE>
Principal Occupations of Directors

     Set forth below is a brief  description  of the background of the directors
of the Company based on information provided by them to the Company.

     Arthur  Rosenberg,  Esq. has been a director of the Company since September
1995 and President since August, 1998. Mr. Rosenberg has been the Vice President
of  Acquisitions  for The  Associated  Companies,  a real estate  developer,  in
Bethesda,  Maryland  since June 1987. Mr.  Rosenberg is an attorney  admitted to
practice in the State of New York and has practiced law for over 30 years.

     Myron Levy has been a director of the Company  since July 1997.  Since June
1993, Mr. Levy has been President of Herley  Industries,  Inc., a publicly owned
designer and manufacturer of flight instrumentation  products.  From May 1991 to
June 1993,  Mr. Levy served as Executive  Vice President and Treasurer of Herley
Industries, Inc. Mr. Levy also has been a director of Herley since 1992.

     Frederic  D.  Heller was Vice  President  of Finance  and  director  of the
Company from January 1997 until November 14, 1997 when he resigned as an officer
of the Company. Since November 1997, Mr. Heller has been Chief Financial Officer
of J & W Management  Corp., a commercial  real estate  management  company.  Mr.
Heller is a CPA  licensed  in the State of New York for over the last ten years.
Prior to joining the Company,  from  November  1994  through  January  1997,  he
practiced  as an  independent  financial  consultant  including  rendering  such
services to the Company in that capacity from August 1996 to January 1997.  From
September  1992 through  October 1994,  Mr. Heller was Vice President of Finance
and director of Vasomedical,  Inc.,  formerly Future Medical  Products,  Inc., a
publicly  owned  business  involved  in the  merchandising  of  certain  medical
technology.  From October 1990 through  September 1992, Mr. Heller was president
and chief  operating  officer  of FDH  Enterprises,  Inc.,  a company  rendering
financial consulting services to business clients.

                                   MANAGEMENT

Officers of the Company

     The executive officers of the Company are as follows:
<TABLE>
<CAPTION>
                      Name           Age       Office Held
                      ----           ---       -----------
                  <S>                 <C>  <C>            
                  Arthur Rosenberg    59   President
                  Marc P. Palker      46   Secretary
</TABLE>
     --------


<PAGE>
     Marc Palker has been a financial  consultant to the Company since December,
     1997 and Secretary of the Company since August, 1998. From January, 1997 to
     the present, Mr. Palker has been an independent financial consultant.  From
     February,  1989  through  December,  1996 Mr.  Palker  was Chief  Financial
     Officer of  Firetector  Inc.  a publicly  owned  business  involved  in the
     design,  manufacture and service of life safety  communications  equipment.
     From 1994 through 1995 Mr. Palker served as National Vice  President of the
     Institute of Management Accountants.

                             EXECUTIVE COMPENSATION



     The  following  table  sets forth the cash and other  compensation  paid or
accrued by the Company  during the year ended December 31, 1997 and 1996 and the
nine months ended December 31, 1995 to the Company's  Chief  Executive  Officer.
Michael Rosen ceased to be the Company's  Chief Executive  Officer  effective in
May 1998. No other executive officer earned over $100,000 in any fiscal year.

<TABLE>
<CAPTION>
                                                                                       Long Term
                                          Annual Compensation                        Compensation
                              ----------------------------------------------------    Securities
Name and                                                            Other Annual      Underlying       All  Other
Principal Position              Year          Salary      Bonus     Compensation(2)     Options       Compensation
- ------------------              ----          ------      -----     --------------    -----------     ------------

<S>                          <C>           <C>             <C>            <C>         <C>                  <C>                  
Michael Rosen                   1997       $  98,083        -             -            50,000(3)           -
 Chairman of the Board,         1996         112,250(1)     -             -           200,000(3)           -
 President, Chief            9/30/95(4)       81,000(1)     -             -                 -              -
 Executive Officer
<FN>
- --------------------
(1)  Does not include an  aggregate  of $89,565 of salary  which was accrued and
     not paid to Mr. Rosen during the period from  inception  through  September
     30, 1996, to which Mr. Rosen has waived all rights.
(2)  The value of all  perquisites  provided to the  Company's  officers did not
     exceed the lesser of $50,000 or 10% of the officer's salary and bonus.
(3)  Represents ten-year options granted in May 1996 and September 1996 pursuant
     to the Company's 1995 Long Term Incentive Plan.
(4)  Represents the nine-month period ended December 31,1995.
</FN>
</TABLE>
<PAGE>
Option/SAR Grants in Last Fiscal Year

     The following  table sets forth all stock options  granted to the executive
officers named in the Executive  Compensation table during the fiscal year ended
December 31, 1997 and 1996.

<TABLE>
<CAPTION>
                          Individual Grants                                                                   
                   ----------------------------------------------------------------    
                   Number of          % of Total
                   Securities         Options/SARS
                   Underlying         Granted to
                   Options/SARS       Employees in   Exercise or Base    Expiration
Name               Granted (#)        Fiscal Year    Price ($/Sh)            Date
- ----               ------------       ------------   ----------------    ----------
<S>                        <C>          <C>            <C>              <C> 
Michael Rosen               33,333      12.5%          $3.00            May 31, 2006 (1)
                           166,667      62.5%          $1.50            September 11, 2006 (2)
                            50,000      42.9%          $1.50            May 1, 2007(3)
<FN>
- ------
(1)  Represents ten year options granted in May 1996,  pursuant to the Company's
     1995 Long Term Incentive Plan.  Options became fully vested on November 30,
     1996.
(2)  Represents  ten year  options  granted in September  1996,  pursuant to the
     Company's  1995 Long Term  Incentive  Plan.  Options became fully vested on
     March 12, 1997.
(3)  Represents  ten year options  granted in May 1997 pursuant to the Company's
     1995 Long Term Incentive  Plan.  Options became fully vested on November 1,
     1997.
</FN>
</TABLE>
Consulting Agreements

     The Company has entered into a consulting  agreement  with Alma  Management
Corp.  ("Alma"),  as of November 1, 1996.  Under this agreement,  which is for a
term ending October 31, 1998,  Alma has agreed to cause its two principals  (the
"Principals"),  to provide sales and marketing advisory and consulting  services
to the Company. Alma receives an annual consulting fee of $50,000 payable at the
Company's option in either cash or Common Stock. In addition,  Alma has received
30,000 shares of Common Stock and options to purchase  133,333  shares of Common
Stock at an exercise price of $1.50 per share.  One-third of the options vest on
May 1, 1997,  one-third  six months  thereafter  and the balance  vest on May 1,
1998.  The Company may  terminate  the  services of either  Principal  under the
consulting  agreement with Alma if such Principal cannot adequately  perform his
duties thereunder because of mental or physical  disability,  death or for "Just
Cause"  (as  defined).  The  consulting  agreement  provides  that if one of the
Principals is terminated by the Company, the consulting fee paid to Alma will be
reduced by one half and if both  Principals  are  terminated by the Company,  no
further  compensation will be paid to Alma. The consulting  agreement  restricts
Alma and the Principals  from engaging in  competition  with the Company for the
term thereof and for one year thereafter and contains provisions  protecting the
Company's trade secrets and proprietary rights and information.
<PAGE>
Stock Plans

     1995 Long Term Incentive Plan

     In August 1995,  the Company  adopted The Mike's  Original,  Inc. 1995 Long
Term Incentive Plan (the "1995 Incentive  Plan") in order to motivate  qualified
employees of the Company,  to assist the Company in attracting  employees and to
align the interests of such persons with those of the Company's stockholders.

     The 1995 Incentive Plan provides for the grant of "incentive stock options"
within the meaning of the Section 422 of the Internal  Revenue Code of 1986,  as
amended, "non-qualified stock options," restricted stock, performance grants and
other types of awards to officers,  key employees,  consultants  and independent
contractors of the Company and its affiliates.

     The 1995 Incentive  Plan,  which is administered by the Board of Directors,
authorizes the issuance of a maximum of 433,333  shares of Common Stock.  If any
award under the 1995  Incentive  Plan  terminates,  expires  unexercised,  or is
canceled,  the Common Stock that would  otherwise  have been  issuable  pursuant
thereto will be available for issuance  pursuant to the grant of new awards.  To
date, the Company has granted an aggregate of 306,667 options to purchase Common
Stock under the 1995 Incentive  Plan, of which 250,000 options have been granted
to Michael Rosen, the Company's former Chairman of the Board and Chief Executive
Officer.  33,333 of these options are exercisable for ten years from the date of
grant at a price  of  $3.00  per  share  and  [216,667]  of  these  options  are
exercisable  for ten years from the date of grant at a price of $1.50 per share.
Another  56,667  options  have been  granted  to Steven A.  Cantor.  Each of the
options  granted to Mr. Cantor are exercisable for a ten year term at a price of
$1.50 per share.  As of  September  30,  1998,  none of these  options  had been
exercised.

     1996 Non-Qualified Stock Option Plan

     In  October  1996,  the  Company's  Board  of  Directors  approved  a  1996
Non-Qualified Stock Option Plan (the "Non-Qualified  Plan") which covers 500,000
shares  of the  Company's  Common  Stock.  The  options  become  exercisable  in
installments as determined at the time of grant by the Board of Directors. As of
the date of this proxy statement,  the Company had granted  [478,332] options to
purchase  shares of Common  Stock  under the  Non-Qualified  Plan at an exercise
price of $1.50 per share.  Arthur G. Rosenberg,  Martin Pilossoph and Myron Levy
have been granted  options to purchase 23,333 shares of Common Stock each at the
exercise price of $1.50 per share pursuant to the Non-Qualified  Plan.  Frederic
D. Heller has been granted  options to purchase 58,333 shares of Common Stock at
the exercise price of $1.50 per share pursuant to the  Non-Qualified  Plan. Alma
has been  granted  options  to  purchase  133,333  shares of Common  Stock at an
exercise price of $1.50 per share pursuant to the Non-Qualified  Plan. Steven A.
Cantor has been granted  options to purchase 76,667 shares of Common Stock at an
exercise  price of $1.50 per share.  As of  September  30,  1998,  none of these
options had been exercised.
<PAGE>
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS


     In May 1998,  the Company  entered  into a settlement  and general  release
("Settlement  Agreement") with Michael Rosen, its then Chairman of the Board and
President,  Rachelle Rosen, its then Secretary and Treasurer,  Martin Pilossoph,
the father of  Rachelle  Rosen and  father-in-law  of  Michael  Rosen and then a
director and Elizabeth Pilossoph, the mother of Rachelle Rosen and mother-in-law
of Michael Rosen. Pursuant to the terms of the Settlement Agreement, (i) Michael
Rosen,  Rachelle Rosen and Martin Pilossoph voluntarily resigned as officers and
directors  of the Company,  (ii) the  employment  agreements  of each of Michael
Rosen and  Rachelle  Rosen were  terminated,  (iii) the Company  agreed to repay
certain  outstanding  indebtedness  to  each  of  Michael  Rosen  and  Elizabeth
Pilossoph  and  (iv) each of the  Company  on the one hand,  and the  Rosens and
Pilossophs on the other hand, gave the other a general release.

     In April 1997,  the Company issued 150,000 shares of Common Stock to Steven
A.  Cantor,  the  Company's  largest  stockholder,   as  consideration  for  the
termination  of his three year  consulting  agreement  providing for payments of
$125,000  annually,  which would have commenced on the Company's  initial public
offering.

     In December 1996, the Company issued a convertible  promissory  note to The
Moshe  Isaac  Foundation  bearing  interest  at the rate of 8% per  annum in the
principal amount of $225,000 (the "Convertible  Note"). The Convertible Note was
to paid in full the  earlier  of five  (5) days  after  the  closing  date of an
initial public offering or December 31, 1997. In lieu of receiving payment,  the
holder of the Convertible  Note has the right to convert within five (5) days of
the closing of such initial public offering into 200,000 shares of Common Stock.
In April 1997, such note was converted into 200,000 shares of Common Stock.

     In October  1996,  the  Company  issued  16,667  shares of Common  Stock to
Frederic D.  Heller,  the  Company's  Vice  President-Finance,  Treasurer  and a
director,  as payment for services  rendered  during the year ended December 31,
1996.  These shares were valued at $3.00 per share,  the  estimated  fair market
value of the Common Stock at the date of issuance.

     On August 28, 1996,  Michael  Rosen,  was issued a  promissory  note in the
principal  amount of $206,250.  The funds that Mr. Rosen loaned the Company were
the proceeds of a sale by Mr. Rosen to investors of 183,333 shares of his Common
Stock at a price of $1.12 per share.  This loan bears  interest  at a rate of 8%
and  initially was payable the earlier of (i) thirteen (13) months from the date
of the loan, or (ii) the date the Company  successfully  consummates  an initial
public  offering of securities  of the Company,  but only to the extent that the
over-allotment  option is exercised in such  offering and only from the proceeds
received  by the Company  from the  exercise of the  over-allotment  option.  In
September  1996,  the  maturity  date of this  promissory  note was  revised  to
September  30, 1998.  In addition,  the revised  promissory  note  provides that
one-half  of the  outstanding  principal  amount  of the note  will be paid with
accrued  interest thereon in the event the Company  successfully  consummates an
initial  public  offering of securities  of the Company,  but only to the extent
that the over-allotment  option was exercised in such offering and only from the
proceeds received by the Company from the exercise of the over-allotment option.
As of March 31, 1998, this loan remained outstanding.

     In August,  September and October 1996,  the Company  received  three loans
from Steven A.  Cantor  aggregating  $253,750.  A portion of the funds that this
<PAGE>
stockholder loaned the Company was a result of the stockholder selling shares of
his Common Stock to an investor.  In August 1996, this  stockholder  sold 38,889
shares of his Common  Stock at a price of $1.12 per share.  In  September  1996,
this  stockholder sold 23,333 shares of his Common Stock at a price of $1.50 per
share.  These loans,  which were  consolidated  into one note in September 1997,
bear  interest  at a rate of 8% and are payable the earlier of (i) June 1, 1997,
or (ii) with respect to $123,750 of the principal  amount,  the date the Company
successfully  consummates  an  initial  public  offering  of  securities  of the
Company,  but only to the  extent  that  either  the  over-allotment  option  is
exercised  in such  offering or within  ninety  (90) days after the  underwriter
elects not to exercise the over-allotment option. This loan was repaid in 1997.

     On May 30, 1996,  the Company  received loans of $50,000 each from Louis P.
Solferino and Michael P. Jones. The loans bear interest at an annual rate of 10%
and initially were due on demand.  In September 1996, the maturity date of these
promissory  notes was  revised to occur the  earlier of (i) May 30, 1998 or (ii)
the date the Company  successfully  consummates  an initial  public  offering of
securities of the Company, but only to the extent that the over-allotment option
is exercised in such offering and only from the proceeds received by the Company
from the exercise of the over-allotment  option. In addition, the Company issued
6,667 shares of its Common Stock to each of Mr.  Solferino and Mr. Jones.  These
shares were valued at $3.00 per share, the fair market value of the Common Stock
at the  date of  issuance.  As of  September  30,  1998,  these  loans  remained
outstanding.

     In  February  1996,  the  Company  issued   $150,000  and  $75,000  of  12%
convertible promissory notes to Mr. Solferino and Mr. Jones, respectively, which
were  payable on the earlier of August 31, 1996 or upon the  consummation  of an
interim  financing  as  contemplated  by a letter of intent  with an  investment
banker for an initial public offering of the Company's securities. In June 1996,
in lieu of receiving  payment in such event,  the holders of the notes exchanged
the notes,  based on a conversion  price  determined  by the notes,  into Second
Private  Placement  Units. In April 1997, Mr.  Solferino and Mr. Jones converted
$16,050 and $8,025 of the  principal  and accrued  interest into 8,025 and 4,013
shares of Common Stock, respectively.

     As a general  rule,  all  transactions  among the Company and its officers,
directors or stockholders have been, and in the future will be, made on terms no
less favorable to the Company than those available from unaffiliated parties.

Report on Interlocks and Insider Participation

     Except as otherwise  disclosed herein,  none of the Company's directors had
any relationship requiring disclosure in this Proxy Statement.

          In accordance  with rules  promulgated  by the Securities and Exchange
     Commission,   the  information  included  under  the  captions  "Report  on
     Executive  Compensation" and "Company Stock Performance" will not be deemed
     to be filed or to be proxy soliciting material or incorporated by reference
     in any prior or future  filings by the Company under the  Securities Act of
     1933 or the Securities Exchange Act of 1934.
<PAGE>
                        REPORT ON EXECUTIVE COMPENSATION

     The compensation of the Company's  executive  officers is determined by the
Board of  Directors.  None of the  Company's  directors  is an  employee  of the
Company or any of its affiliates.

General Policies

     The Company's  compensation  programs are intended to enable the Company to
attract,  motivate,  reward and retain the management talent required to achieve
aggressive  corporate  objectives in a rapidly  changing  industry,  and thereby
increase  stockholder value. It is the Company's policy to provide incentives to
its senior management to achieve both short-term and long-term objectives and to
reward  exceptional  performance  and  contributions  to the  development of the
Company's  business.  To  attain  these  objectives,   the  Company's  executive
compensation  program  includes  a  competitive  base  salary,  coupled  with  a
substantial cash incentive component which is "at risk" based on the performance
of  the  Company's  business,  primarily  as  reflected  in the  achievement  of
financial  goals.  As a  general  matter,  as an  executive  officer's  level of
management  responsibility in the Company increases, a greater portion of his or
her  potential  total  compensation  depends upon the Company's  performance  as
measured by objective standards over one or more years.

     Stock options are granted to employees,  including the Company's  executive
officers, by the Board of Directors under the Company's 1995 Long-Term Incentive
Plan and 1996  Non-Qualified  Stock Option Plan . The  Committee  believes  that
stock options  provide an incentive  that focuses the  executive's  attention on
managing  the Company from the  perspective  of an owner with an equity stake in
the  business.  Options are awarded  with an exercise  price equal to the market
value of Common  Stock on the date of grant,  have a maximum term of five to ten
years and generally  become  exercisable  for half of the option shares one year
from the date of grant and for all of the option  shares two years from the date
of grant. Among the Company's executive  officers,  the number of shares subject
to options granted to each individual  generally  depends upon the level of that
officer's  responsibility.  The  largest  grants are  awarded to the most senior
officers who, in the view of the Board of Directors, have the greatest potential
impact on the  Company's  profitability  and  growth.  Previous  grants of stock
options  are  reviewed  but are not  considered  the most  important  factor  in
determining the size of any executive's stock option award in a particular year.

Relationship of Compensation to Performance

     The Board of Directors annually establishes, subject to the approval of the
Board of Directors and any applicable employment agreements,  the salaries which
will be paid to the  Company's  executive  officers  during the coming year.  In
setting  salaries,  the Board of Directors takes into account  several  factors,
including  competitive  compensation data, the extent to which an individual may
participate in the incentive  compensation  and stock option plans maintained by
the  Company  and  its  affiliates,   and  qualitative  factors  bearing  on  an
individual's experience, responsibilities,  management and leadership abilities,
and job performance.

     The Board of Directors also determines the terms of the Company's executive
management  incentive  program.  In doing  so,  the Board of  Directors  reviews
management's  plans for the Company's growth and  profitability,  determines the
criteria to be used for the  determination  of bonus awards under the  executive
management  incentive  program and fixes the levels of target and maximum awards
for participants and the level of attainment of financial performance objectives
necessary for awards to be made under each incentive compensation plan.
<PAGE>
     Stock  options  are  granted  to key  employees,  including  the  Company's
executive officers, by the Board of Directors under the Long-Term Incentive Plan
and Non-Qualified Stock Option Plan. Among the Company's executive officers, the
number of shares subject to options granted to each individual generally depends
upon  his or her  base  salary  and  the  level  of  that  officer's  management
responsibility.  The largest grants are awarded to the most senior officers who,
in the view of the Board of Directors, have the greatest potential impact on the
Company's profitability and growth.

Compensation of President

     For fiscal 1997, pursuant to the terms of his employment agreement with the
Company,  Mr. Michael Rosen, the Company's President,  received  compensation of
$98,083. See "Executive  Compensation-Employment  Agreements".  In light of this
employment  agreement,  the  Board of  Directors  was not  required  to make any
decision regarding the base compensation of Mr. Rosen. In fiscal 1997, the Board
of  Directors  granted to Mr.  Rosen  options to purchase an aggregate of 50,000
shares of Common Stock  exercisable  at $1.50 per share under the 1995 Long-Term
Incentive  Plan.  These  options  were  granted at exercise  prices equal to the
market value of the  Company's  Common Stock on the date of grant.  The Board of
Directors  believed  that these  options  provided an incentive for Mr. Rosen to
maximize  long-term  shareholder  value.  Upon the  termination  of Mr.  Rosen's
employment in May 1998, all outstanding options granted to Mr. Rosen were deemed
to be fully vested pursuant to, and as of the date of, the Settlement Agreement.

Compliance with Section 16(a) of the Securities Exchange Act

     Section  16(a)  of  the  Exchange  Act  requires  the  Company's  executive
officers,  directors  and persons who own more than ten percent of a  registered
class of the Company's equity securities  ("Reporting  Persons") to file reports
of ownership  and changes in ownership on Forms 3, 4, and 5 with the  Securities
and Exchange  Commission (the "SEC") and the National  Association of Securities
Dealers (the "NASD").  These Reporting Persons are required by SEC regulation to
furnish the  Company  with copies of all Forms 3, 4 and 5 they file with the SEC
and NASD. Based solely on the Company's review of the copies of the forms it has
received,  the Company believes that all Reporting  Persons complied on a timely
basis  with  all  filing  requirements   applicable  to  them  with  respect  to
transactions during fiscal year 1997.


               PROPOSAL TO AMEND THE CERTIFICATE OF INCORPORATION
                        TO CHANGE THE NAME OF THE COMPANY

General

     The Board of Directors has proposed and  recommended to its  stockholders a
proposal  which  authorizes  the  Board  in its  discretion  to file an  amended
Certificate of Incorporation which, among other things,  amends Article First of
the Company's  Amended and Restated  Certificate of  Incorporation to change the
name of the Company to "New Yorker Marketing Corp."
<PAGE>
Board Position and Required Vote

   The proposal  will be adopted only if it receives the  affirmative  vote of a
majority  of the  outstanding  shares of Common  Stock.  The Board of  Directors
believes that the proposed amendment is in the best interests of the Company and
its  stockholders  in that it more formally  identifies the recent change in the
business plan of the Company from a  manufacturer  of ice cream to a distributor
of  ice  cream  and  related  products   concentrating  in  the  New  York  City
Metropolitan area. Accordingly, the Board of Directors recommends a vote FOR its
adoption.  Proxies  received  will be voted in favor of the  proposed  amendment
unless otherwise indicated.


                 PROPOSAL TO AMEND CERTIFICATE OF INCORPORATION
                         TO EFFECT A REVERSE STOCK SPLIT

     The Board of Directors has proposed and  recommended to the  stockholders a
proposal  which  authorizes  the Board of  Directors  to file a  Certificate  of
Amendment (the "Amendment") to the Company's Amended and Restated Certificate of
Incorporation  which amends  Article Fourth to effect a reverse stock split (the
"Reverse Stock Split").

     The  Company  has  determined   that  it  is  advisable  to  engage  in  an
underwritten  secondary offering,  the proceeds of which are intended to be used
by the  Company  to engage in  specific  acquisitions  of  companies  which will
compliment or expand its business  consistent with its business plan to become a
distributor of ice cream and related  products.  The Company has been advised by
the proposed underwriter that the underwriter will not proceed with the offering
unless the Company  effects the Reverse  Stock Split so that the per share price
of the Common Stock is substantially greater than the current market price which
was $.75 per share on October 12,  1998.  The  Company has not entered  into any
agreements  with respect to the offering and there can be no assurance that such
offering will in fact be consummated.  In addition, the Company and the proposed
underwriter  of the  secondary  offering have not yet  determined  the number of
shares of Common Stock to be sold or the proposed offering price of such shares.

     The Board of  Directors  believes  that it is in the best  interests of the
Company to expand its business  through the acquisition of one or more companies
with  complimentary  businesses.  The Company does not have adequate  capital to
purchase such companies  without  borrowing money or selling equity  securities.
The Board of Directors believes that, as a result of the financial  condition of
the Company,  the sale of equity  securities is preferable to the  incurrence of
indebtedness and the proposed  underwriter of the Company's  secondary  offering
has  advised  the  Company  that a  recapitalization  of the  Common  Stock is a
prerequisite to the  consummation  of a secondary  offering.  Consequently,  the
Board of Directors recommends the Reverse Stock Split. In addition, the Board of
Directors  believes that to issue equity  securities in a secondary  offering in
the absence of the Reverse Stock Split at its current  market price could impair
the marketability of the Common Stock to institutional  investors and members of
the  investing  public  and  create a negative  impression  with  respect to the
Company when compared with the Company's competitors.

     If the Reverse Stock Split is approved by the  stockholders of the Company,
the Board will select, in its discretion, a number of shares of old common stock
("Old Common Stock") to be reclassified into each share of new common stock

<PAGE>

("New Common Stock") (the "ratio"). Its determination of the Reverse-Split ratio
must be a  whole-number  ratio  of  either  one-for-four  or  one-for-five.  The
stockholders  are  requested  to  approve a Reverse  Stock  Split in each of the
following  ratios of:  one-for-four or one-for-five  (individually  the "Reverse
Stock Split" and  collectively  the "Reverse Stock  Splits"),  and the Board can
choose  either  one or none of these  alternatives  in its  discretion;  and the
remaining  alternative  Reverse  Stock  Split  would be  abandoned  by the Board
pursuant to Section 242(c) of the General  Corporation  Law of Delaware  without
further action by the stockholders of the Company. A Reverse Stock Split will be
effected only upon  determination by the Board of Directors that a Reverse Stock
Split is in the best  interests of the Company and the  Stockholders.  A Reverse
Stock Split would become  effective on any date (the "Effective  Date") selected
by the Board of Directors after authorization by stockholders.

     The Board currently expects to effect a Reverse Stock Split in the ratio of
one-for-five.  The Board may  consider  the  advice of  financial  advisors  and
factors  deemed  relevant by the Board,  which may include but not be limited to
belief as to future marketability and liquidity of the Common Stock,  prevailing
market conditions, the likely effect on the market price of the Common Stock and
factors deemed relevant by the Board, which may include,  but not be limited to,
belief as to future marketability and liquidity of the Common Stock,  prevailing
market conditions, the likely effect on the market price of the Common Stock and
other   relevant   factors.   The  Board  of   Directors   reserves  the  right,
notwithstanding stockholder approval of this proposal and without further action
by the  stockholders,  to abandon the Reverse Stock Split, if, at any time prior
to filing the  Amendment  with the  Delaware  Secretary  of State,  the Board of
Directors, in its sole discretion, determines that the Reverse Stock Split is no
longer in the best  interests of the Company and its  stockholders.  Conversely,
the Board  reserves the right to  effectuate  the Reverse Stock Split under less
than favorable  conditions based on any factors deemed material by the Board, in
its sole discretion. The Board of Directors believes that leaving the discretion
to the Board of Directors  in these  regards  will permit  flexibility  so as to
effectuate the Reverse Stock Split in an appropriate  and  well-planned  manner.
For example, one of the most important factors that the Board will consider will
be the  effect of the  Reverse  Stock  Split on the  market  price of the Common
Stock.  Other  factors  may also  cause  the  Board  of  Directors  to  effect a
Reverse-Stock-Split,   including  an  effort  to  make  the  Common  Stock  more
attractive to members of the financial  community and certain types of investors
who may have a tendency to avoid purchasing low-priced stock.


Effects of the Reverse Stock Split

     Consummation  of a  Reverse  Stock  Split  will not  alter  the  number  of
authorized  shares of Common  Stock,  which will  remain at  20,000,000  shares.
Consummation  of the Reverse  Stock Split will not alter the par value of Common
Stock, which will remain at $.001 per share of Common Stock.

     If the Reverse Stock Split takes place, a number of outstanding shares will
resume the status of authorized and unissued shares, and these shares will again
be  available  for  issuance.  Effective  with  the  Reverse  Stock  Split,  the
conversion  rate of certain  outstanding  options and warrants  will be adjusted
proportionately,  so that,  for  example,  if a  one-for-five  Reverse  Split is
effected,  each  such  outstanding  option or  warrant  would  thereafter  cover
one-fifth as many shares of Common  Stock,  or if a  one-for-four  Reverse Stock
Split is effected,  each  outstanding  option or warrant would  thereafter cover
one-fourth as many shares of Common Stock.  Shares that are no longer  necessary
for issuance upon  conversion or exercise will become  unreserved  and available
for future issuance or reservation. Proportionate voting rights and other rights
of stockholders  will not be altered by any Reverse Stock Split (other than as a
result of payment in cash in lieu of fractional shares.)
<PAGE>
   Consummation  of a Reverse  Stock Split  should have no material  federal tax
consequences to most stockholders;  however,  tax effects,  which are especially
dependent upon a stockholder's individual circumstances, may be material to you;
and each  stockholder  must obtain his or her own tax advice;  and this  general
description is not tax advice.

   The Common  Stock is listed for  trading on the OTC  Bulletin  Board.  On the
Record Date, the reported  closing price of the Common Stock on the OTC Bulletin
Board was $_____ per share.  No assurance  can be made as to the future price of
shares of Common Stock.

Possible Advantages

   The  Board of  Directors  believes  that it is in the best  interests  of the
Company to expand its business  through the acquisition of one or more companies
with  complimentary  businesses.  The Company does not have adequate  capital to
purchase such companies  without  borrowing money or selling equity  securities.
The Board of Directors believes that, as a result of the financial  condition of
the Company,  the sale of equity  securities is preferable to the  incurrence of
indebtedness and the proposed  underwriter of the Company's  secondary  offering
has  advised  the  Company  that a  recapitalization  of the  Common  Stock is a
prerequisite  to the  consummation  of a  secondary  offering.  There  can be no
assurance that such offering will in fact be consummated.

   In the event that the Company does not proceed with a secondary offering, the
Board  believes  that a  decrease  in the  number  of  shares  of  Common  Stock
outstanding without any corresponding  alteration of the proportionate  economic
interest in the Company represented by individual shareholdings may increase the
trading price of such shares and such higher price would be more appropriate for
the Common  Stock.  However,  no assurance can be given that the market price of
the  Common  Stock will rise in  proportion  to the  reduction  in the number of
shares outstanding resulting from any Reverse Stock Split.

   In addition,  any increase in the difference between the authorized number of
shares of Common Stock and the number of shares  outstanding or committed  after
giving effect to the Reverse Stock Split and issuance of shares in the secondary
offering  could have an advantage of permitting  the Company to issue shares for
acquisition,  sale of equity, conversion of convertible debt, and other purposes
that could  improve the financial  position of the Company.  In the absence if a
secondary  offering,  an even greater  number of shares of Common Stock would be
available for issuance under such circumstances.

   If the Reverse Stock Split is approved by  stockholders,  the Board will have
authority without further  stockholder  approval to effect a Reverse Stock Split
of one share for each  outstanding  four or five,  corresponding  to the  ratios
shown in the following table.

   The  following  table sets  forth the  number of shares of Common  Stock that
would be outstanding  (based on the 3,392,929 shares outstanding as of September
10, 1998) immediately after the Reverse Stock Split. The reduction of the number
of shares  outstanding  in the Reverse  Stock  Split has the  inverse  effect on
authorized  and  unissued  shares.  The table does not  attempt  to account  for
cashing out fractional  shares, nor does it account for the proposed increase in
the Company's authorized capital stock.
<PAGE>
<TABLE>
<CAPTION>
Ratio of Reverse      Common Stock            Authorized and
Stock Split           Outstanding          Unissued Common Stock
- ----------------      ------------    -------------------------------
                                      Before Reverse    After Reverse
                                        Stock Split      Stock Split
                                      --------------    -------------  
<S>                     <C>              <C>             <C>
None                    3,392,929        16,607,071
1-for-4                   848,232                        19,151,768
1-for-5                   678,585                        19,321,415
</TABLE>
     Upon  determination  of the exact ratio of the Reverse  Stock Split and the
filing of  appropriate  documents to effect such Reverse Stock Split,  the Board
will notify  Stockholders  that the Reverse  Stock Split has been  effected.  In
addition,  the Board shall have  authority to determine  the exact timing of the
Reverse Stock Split.

     The Company's  reporting  obligations under the Securities  Exchange Act of
1934  should  not be  affected  by the  changes in  capitalization  contemplated
pursuant  to the  Reverse  Stock  Split.  No  significant  reduction  should  be
anticipated in the number of record holders of the Common Stock below its Record
Date level of __, which is and will continue to be below the Securities Exchange
Act of 1934's (the "Exchange  Act")  going-private  threshold of fewer than 300.
However,  the Company has no intention of terminating  the  registration  of the
Common Stock under the Exchange Act.

Possible Disadvantages

     The Board of  Directors  anticipates  that the  decrease  in the  number of
shares of Common  Stock  outstanding  caused by the Reverse  Stock Split will be
offset  by the  additional  shares  of  Common  Stock  issued  in the  secondary
offering.  In the event that the  Company  does not proceed  with the  secondary
offering,  the Board is  hopeful  that the  decrease  in the number of shares of
Common Stock  outstanding will stimulate  interest in the Company's Common Stock
and possibly promote greater liquidity. However, the possibility does exist that
such  liquidity may be adversely  affected by the reduced number of shares which
would be  outstanding  if the  proposed  Reverse  Stock Split is  effected.  The
Reverse  Stock  Split will  reduce the number of shares  outstanding  to between
678,585 (if a 1-for-5 Reverse Stock Split is effected) and 848,232 (if a 1-for-4
Reverse Stock Split is effected). Fewer publicly held shares may result in lower
trading  volume  which may reduce  financial  community  interest  in the Common
Stock.  A lower trading  volume for the Common Stock may also depress the Common
Stock market price.

     If the Reverse Stock Split takes place, a number of outstanding shares will
resume the status of authorized and unissued shares,  which shares will again be
available for issuance. In the event that any additional authorized and unissued
shares of the Company's  Common Stock remain after giving effect to the issuance
of shares of Common Stock in the secondary  offering,  additional shares will be
available  in the event the Board of Directors  determines  that it is necessary
and  appropriate to raise  additional  capital through the sale of securities in
the public or private market,  enter into a strategic  partnership  with another
company,  grant options to the Company's  employees or acquire another  company,
business or assets,  or in other events.  Common Stock would be authorized to be
issued in the discretion of the Board of Directors without stockholder  approval
of each  issuance.  The Board  does not intend to  solicit  further  stockholder
approval prior to the issuance of any additional shares of Common Stock,  unless
applicable law or regulation requires otherwise. In the event the Company issues
additional  shares of Common  Stock,  such  issuance  may  depress  the price of
<PAGE>
currently  outstanding  shares of Common  Stock or impair the  liquidity of such
shares.  In  addition,  the  issuance  may be on  terms  that  are  dilutive  to
stockholders. Issuance of additional shares may also have the effect of diluting
the earnings per share and book value per share of shares currently outstanding.

     Except for currently  outstanding  preferred stock,  warrants,  options and
option plans, there are no existing  agreements or agreements in principle which
call for the issuance of any shares of Common Stock or Preferred Stock.

Potential  Anti-Takeover  Effect of Authorized but Unissued Securities and Bylaw
 Provision

     In the  absence of a  secondary  offering,  the  Reverse  Stock Split would
result in a greater  difference  between the number of authorized shares and the
number of  outstanding  shares.  Even if a secondary  offering  is  consummated,
depending  upon the  number  of shares of  Common  Stock  sold in the  secondary
offering,  following a Reverse  Stock  Split  there may be a greater  difference
between the number of authorized  shares and number of outstanding  shares.  The
issuance  of  shares  of  Common  Stock  or  Preferred  Stock  under  particular
circumstances  may have the effect of  discouraging an attempt to change control
of the Company,  especially in the event of a hostile takeover bid. The increase
in the  spread  between  authorized  and issued  (and  committed)  Common  Stock
recommended by the Board of Directors could have the overall effect of rendering
more difficult the accomplishment of an acquisition of the Company,  and to make
more difficult the removal of incumbent management of the Company.  Common Stock
would be  authorized  to be issued in the  discretion  of the Board of Directors
without stockholder approval of each issuance. The proportionate increase in the
authorized  number  of  shares  of  Common  Stock  could  have an  advantage  of
permitting the Company to issue shares for other purposes that could improve the
financial position of the Company.  However,  the proportionately  larger spread
between authorized shares and outstanding (or committed) shares might be used to
increase  the stock  ownership  or voting  rights of  persons  seeking to obtain
control of the Company;  and this  anti-takeover  effect could benefit incumbent
management at the expense of the  stockholders.  Issuance of  additional  shares
also could have the effect of diluting the earnings per share and book value per
share of shares of Common Stock outstanding.

     The  Company  may issue  new  securities  without  first  offering  them to
stockholders.  The  holders of Common  Stock of the Company  have no  preemptive
rights.  Preemptive rights would have given stockholders a right to purchase pro
rata new  securities  issued by the  Company.  Preemptive  rights  protect  such
holders  from  dilution to some extent by  allowing  holders to purchase  shares
according  to their  percentage  ownership in each  issuance of new  securities.
Therefore,  the Company may issue its shares in a manner  that  dilutes  current
stockholders.

Accounting for Reverse Stock Split

     The Reverse Stock Split will cause the number of "odd-lot" holders to go up
and cause the number of "round-lot"  holders of the Common Stock to go down. The
number of round-lot holders is a common measure of a stock's distribution, and a
lower number may reflect more negatively on the Company's shares. Higher numbers
of odd-lot  holders may become  reluctant to trade their  shares  because of any
stigma  or  higher  commissions   associated  with  odd-lot  trading.  This  may
negatively  impact the average trading volume and thereby  diminish  interest in
Common Stock by some investors and advisors.
<PAGE>
     If a Reverse Stock Split is declared,  it will require that an amount equal
to the number of fewer shares issued times such shares' par value transferred to
the Company's Surplus Account  (specifically,  its Capital Surplus Account) from
its Capital  Account.  The number of shares of Common Stock  outstanding will be
reduced.  As a consequence,  the aggregate par value of the  outstanding  Common
Stock  will be  reduced,  while  the  aggregate  capital  in excess of par value
attributable  to the  outstanding  Common  Stock for  statutory  and  accounting
purposes  will be  increased  correspondingly.  The  resolutions  approving  the
Reverse Stock Split provide that this increase in capital in excess of par value
will be treated as capital for statutory purposes.  However, under Delaware law,
the Board of  Directors  of the  Company  will have the  authority,  subject  to
various limitations, to transfer some or all of such increased capital in excess
of par  value  from  capital  to  surplus,  which  additional  surplus  could be
distributed  to  stockholders  as dividends or used by the Company to repurchase
outstanding  stock.  The  Company  currently  has no plans to use any surplus so
created to pay any such dividend or to repurchase stock.

     The following tables illustrate,  by way of example,  the principal effects
of the Reverse  Stock  Split to the  Company's  capital  accounts on a pro forma
basis as at November  5, 1998 in the event of a  one-for-four  and  one-for-five
Reverse Stock Split:

<TABLE>
<CAPTION>
                                          Prior to    After a 1-for-4  After a 1-for-5
                                        Reverse Stock  Reverse Stock    Reverse Stock
Number of Shares                             Split         Split           Split
- ----------------                        ------------- ---------------  ---------------
<S>                                        <C>           <C>             <C>  
Common Stock:
     Authorized. . . . . . . . .           20,000,000    20,000,000      20,000,000
     Outstanding . . . . . . . .            3,392,929       848,232         678,585
     Reserved. . . . . . . . . .              933,333       233,333         186,666
Available for Future
   Issuance  . . . . . . . . . .           15,673,738    18,918,435      19,134,749
</TABLE>

Liquidation of Fractional Shares

     At the effective  date of the Reverse Stock Split (the  "Effective  Date"),
each share of old Common Stock issued and outstanding immediately prior thereto,
will be reclassified as and changed into the appropriate  fraction of a share of
the Company's New Common Stock.  All  fractional  share  interests  that are not
combined into whole shares will be subject to the treatment of fractional  share
interests as described below. Shortly after the Effective Date, the Company will
send  transmittal  forms to the  holders of the Old  Common  Stock to be used in
forwarding their certificates  formerly  representing shares of Old Common Stock
for (i) surrender and exchange for certificates representing whole shares of New
Common  Stock and (ii)  cash in lieu of any  fraction  of a share of New  Common
Stock to which such holders would otherwise be entitled.

     American Stock Transfer & Trust Company will act as the Company's  exchange
agent  (the  "Exchange  Agent")  to act  for  holders  of Old  Common  Stock  in
implementing the exchange of their certificates.  Do not send stock certificates
until you  receive a notice  requesting  you to  transmit  them to the  Exchange
Agent.

     If this  proposal  is approved by  stockholders  and the Company  files the
Amended  Certificate  of  Incorporation,   stockholders  will  be  notified  and
<PAGE>
requested  to surrender  their  certificates  representing  shares of Old Common
Stock to the Exchange Agent in exchange for certificates representing New Common
Stock. Beginning on the Effective Date, each certificate  representing shares of
the  Company's  Old Common  Stock will be deemed for all  corporate  purposes to
evidence ownership of a proportionate number of shares of New Common Stock and a
right to payment in cash for fractional interests.

     The Company will either deposit  sufficient cash with its Exchange Agent or
set aside  sufficient cash for the purchase of the  above-referenced  fractional
interests.  Stockholders  are encouraged to surrender their  certificates to the
exchange agent for certificates evidencing whole shares of the New Common Shares
and to claim the sums, if any, due them for fractional interests, as promptly as
possible  following the Effective Date. No interest will accrue or be payable to
stockholders  on account of such  deposit.  The  Company  shall be  entitled  to
earnings, if any, on funds deposited.

     The ownership of a fractional interest will not give the holder thereof any
voting,  dividend,  or other  rights  except  to  receive  payment  therefor  as
described  herein.  No  service  charge  will  be  payable  by  stockholders  in
connection  with  the  exchange  of  certificates  or the  issuance  of cash for
fractional interests, all of which will be borne and paid by the Company.

     The number of record holders of the Common Stock on the Record Date was __.
The Company does not  anticipate  that the payment in cash in lieu of fractional
shares following any Reverse Stock Split would result in a significant reduction
in the number of such  holders.  Holders of New Common Stock will continue to be
entitled to receive such dividends as may be declared by the Board of Directors.
To date no dividends on the Common Stock have been paid by the Company.

Board Position and Required Vote

     The proposal will be adopted only if it receives the affirmative  vote of a
majority  of the  outstanding  shares of Common  Stock.  The Board of  Directors
believes that the proposed amendment is in the best interests of the Company and
its  stockholders  and  recommends a vote FOR each of the  proposed  alternative
ratios. Proxies received will be voted in favor of the proposed amendment unless
otherwise indicated.


                         INDEPENDENT PUBLIC ACCOUNTANTS


     Grant  Thornton LLP served as the  Company's  independent  auditors for the
nine month period ended  December 31, 1995,  and the fiscal year ended  December
31,  1996.  On  September  10,  1997,  the Company  received a letter from Grant
Thornton LLP in which they advised the Company in writing that they had resigned
as the Company's independent auditors.

     On January 15, 1998, with the approval of Registrant's  Board of Directors,
the Registrant retained Lazar Levine & Felix LLP as its independent  accountants
for the year ending December 31, 1997.
<PAGE>
                              FINANCIAL STATEMENTS

     The Company has enclosed its Annual Report of  Stockholders  for the fiscal
year  ended  December  31,  1997 with this  Proxy  Statement.  Stockholders  are
referred to the report for  financial and other  information  about the Company,
but such report is not incorporated in this Proxy Statement and is not a part of
the proxy soliciting material.

                            MISCELLANEOUS INFORMATION

     As of the date of this Proxy  Statement,  the Board of  Directors  does not
know of any business other than specified above to come before the meeting, but,
if any other business does lawfully come before the meeting, it is the intention
of the  persons  named in the  enclosed  Proxy  to vote in  regard  thereto,  in
accordance with their judgment.

     The Company will provide without charge to any stockholder as of the Record
Date, copies of the Company's Annual Report on Form 10-KSB, upon written request
delivered  to  the  Secretary,  at the  Company's  offices  at 366 N.  Broadway,
Jericho, NY 11753.

     The Company  will pay the cost of  soliciting  proxies in the  accompanying
form.  In addition to  solicitation  by use of the mails,  certain  officers and
regular employees of the Company may solicit proxies by telephone,  telegraph or
personal  interview.  The Company may also  request  brokerage  houses and other
custodians, and, nominees and fiduciaries, to forward soliciting material to the
beneficial  owners  of  stock  held by  record  by such  persons,  and may  make
reimbursement  for  payments  made for their  expense in  forwarding  soliciting
material to the beneficial owners of the stock held of record by such persons.

     Stockholder  proposals with respect to the Company's next Annual Meeting of
Stockholders must be received by the Company no later than ______ __, 1998 to be
considered for inclusion in the Company's next Proxy Statement.

                                 By Order of the Board of Directors,

                                      Arthur Rosenberg  
                                      ----------------
                                      President
October __, 1998
Jericho, New York
<PAGE>


                                                      Exhibit A

                  AMENDMENT TO THE CERTIFICATE OF INCORPORATION
                        CHANGING THE NAME OF THE COMPANY

   The  following  sets forth the  changes to Article  "FIRST" of the  Company's
Certificate of Incorporation if the proposed Amendment is approved:

   "FIRST: The name of the corporation is:  NEW YORKER MARKETING CORP."
<PAGE>
                                                     Exhibit B

                          PROPOSED REVERSE STOCK SPLIT

     If proposal 3 is approved,  the following  will be included in an amendment
to the Amended and Restated  Certificate  of  Incorporation  of the Company,  in
article FOURTH, subsection (a), third paragraph thereof:

         Each issued and  outstanding  share of Common Stock of the par value of
$.001 per share of the  Corporation  (the "Old Common  Stock") as of the date of
filing of this amended and restated certificate of incorporation (the "Effective
Date")  shall  automatically  and  without  any action on the part of the holder
thereof,  be  reclassified  as and changed into one-x(1/x) [x is to be completed
with a whole  number  which  shall be either  four (4) or five  (5),  inclusive,
hereafter  approved by the Board of  Directors]  of one share of Common Stock of
the par value of $.001  per  share  (the "New  Common  Stock"),  subject  to the
treatment of fractional  share  interests as described  below.  Each holder of a
certificate  or  certificates  which  immediately  prior to the  Effective  Date
represented  outstanding  shares of Old Common  Stock  (the "Old  Certificates",
whether one or more) shall be entitled  to receive  upon  surrender  of such Old
Certificates to the Company's Transfer Agent for cancellation,  a certificate or
certificates  (the "New  Certificates",  whether one or more)  representing  the
number of whole  shares of the New  Common  Stock  into  which any for which the
shares of the Old Common Stock formerly  represented by such Old Certificates so
surrendered,  are  reclassified  under  the  terms  hereof.  From and  after the
Effective Date, Old  Certificates  shall represent only the right to receive New
Certificates  (and,  where  applicable,  cash in lieu of fractional  shares,  as
provided  below)  pursuant to the provisions  hereof.  No  certificates or scrip
representing  fractional share interests in New Common Stock will be issued, and
no such fractional share interest will entitle the holder thereof to vote, or to
any rights of a stockholder of the Company.  A holder of Old Certificates  shall
receive,  in lieu of any  fraction  of a share of New Common  Stock to which the
holder would otherwise be entitled,  a cash payment therefor on the basis of the
average of the last reported "bid" and "asked" prices of the Old Common Stock on
the OTC  Bulletin  Board on the  Effective  Date (or in the event the  Company's
Common Stock is not so traded on the  Effective  Date,  such average of the last
reported  "bid" and "asked" prices on the next preceding day on which such stock
was traded on the OTC Bulletin Board). If more than one Old Certificate shall be
surrendered at one time for the account of the same  Stockholder,  the number of
full shares of New Common Stock for which New Certificates shall be issued shall
be computed on the basis of the aggregate  number of shares  represented  by the
Old Certificates so surrendered.  In the event that the Company's Transfer Agent
determines  that  a  holder  of  Old  Certificates  has  not  tendered  all  his
certificates for exchange, the Transfer Agent shall carry forward any fractional
share until all  certificates  of that holder have been  presented  for exchange
such that payment for  fractional  shares to any one person shall not exceed the
value of one share.  If any New Certificate is to be issued in a name other than
that in which the Old Certificates  surrendered for exchange are issued, the Old
Certificates so surrendered  shall be properly  endorsed and otherwise in proper
form for transfer,  and the person or persons  requesting  such  exchange  shall
affix  any  requisite  stock  transfer  tax  stamps  to  the  Old   Certificates
surrendered,   or  provide  funds  for  their  purchase,  or  establish  to  the
satisfaction  of the Transfer  Agent that such taxes are not  payable.  From and
after the Effective Date, the amount of capital represented by the shares of the
New Common Stock into which and for which the shares of the Old Common Stock are
reclassified  under the terms  hereof shall be the same as the amount of capital
represented by the shares of Old Common Stock so reclassified,  until thereafter
reduced or increased in accordance with applicable law.
<PAGE>


Mike's Original, Inc.    The  undersigned  hereby  appoints Arthur Rosenberg and
                         Myron Levy, or  either  of  them, attorneys and Proxies
                         with full power of substitution in each of them, in the
                         name and stead of the undersigned to vote as Proxy all
                         the  stock  of  the  undersigned  in  MIKE'S  ORIGINAL,
                         INC., a Delaware corporation, at the Special Meeting of
                         Stockholders scheduled to be held  December 9, 1998 and
                         any adjournments thereof


The Board of Directors recommends a vote FOR the following proposals:

1. Election of the following nominees, as set forth in the proxy statement:

     Arthur G. Rosenberg, Myron Levy and Frederick D., Heller.

     [  ]  FOR all nominees listed below     [  ] WITHHOLD authority to vote

(Instruction:  To withhold authority to vote for any individual  nominee,  print
the nominee's name on the line provided below)

- --------------------------------------------------------------------------------

2.   Proposal to amend the Company's  Certificate of Incorporation to change the
     name of the  Company  to "New  Yorker  Marketing  Corp.",  as set  forth in
     Exhibit A to the Proxy Statement.

     FOR  [  ]           AGAINST  [  ]               ABSTAIN  [  ]

3.   Proposal to grant the Board of Directors  authority to amend the  Company's
     Certificate of  Incorporation to effect a reverse stock split of the Common
     Stock, in the proportion determined by the Board of Directors, as set forth
     in Exhibit B to the Proxy Statement.

 You may vote for, vote against or abstain from voting on any one or more of the
following. The Board will select one and only one of the approved ratios:

 A.  To authorize a four-for-one reverse stock split:

     FOR  [  ]           AGAINST  [  ]                 ABSTAIN  [  ]

 B. To authorize a five-for-one reverse stock split:

     FOR  [  ]           AGAINST  [  ]                 ABSTAIN  [  ]

4. Upon such other  business  as may  properly  come  before the  meeting or any
adjournment thereof.

- --------------------------------------------------------------------------------
                  (Continued and to be signed on reverse side)

     - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
THE SHARES  REPRESENTED  HEREBY SHALL BE VOTED BY PROXIES,  AND EACH OF THEM, AS
SPECIFIED AND, IN THEIR DISCRETION, UPON SUCH OTHER MATTERS AS MAY PROPERLY COME
BEFORE  THE  MEETING.  SHAREHOLDERS  MAY  WITHHOLD  THE  VOTE  FOR  ONE OR  MORE
NOMINEE(S) BY WRITING THE NOMINEE(S)  NAME(S) IN THE BLANK SPACE PROVIDED ON THE
REVERSE HEREOF.  IF NO  SPECIFICATION  IS MADE, THE SHARES WILL BE VOTED FOR THE
PROPOSALS SET FORTH ON THE REVERSE HEREOF.

Dated:  _____________, 1998
                                                                          [L.S.]
                    ------------------------------------------------------
                                                                          [L.S.]
                    ------------------------------------------------------
                    (Note:  Please  sign  exactly  as  your name appears hereon.
                    Executors, administrators, trustees, etc. should so indicate
                    when  signing,  giving  full  title as such.  If signer is a
                    corporation, execute  in  full  corporate name by authorized
                    officer.  If  shares  are  held  in  the name of two or more
                    persons, all should sign.)

        PLEASE DATE, SIGN AND RETURN THIS PROXY IN THE ENCLOSED ENVELOPE



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