HCI DIRECT INC
10-Q, 1999-11-04
KNITTING MILLS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(MARK ONE)
(  X  )  QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For Quarter Ended September 25, 1999

         or

(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For the Transition Period From _______ to ________

Commission File No. 33-87392

                                HCI DIRECT, INC.
                (FORMERLY, HOSIERY CORPORATION OF AMERICA, INC.)
             ------------------------------------------------------
             (Exact name of registrant as specified in its charter)

DELAWARE                                                            36-0782950
- -------------------------------            ------------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)

3369 Progress Drive
Bensalem, Pennsylvania                                                  19020
- ----------------------------------------                           ------------
(Address of principal executive offices)                             (Zip Code)

Registrant's telephone number, including area code:  (215) 244-1777


Indicate by check mark whether the Registrant (1) has filed all reports required
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing  requirements  for
the past 90 days.

         Yes           X                                  No
                ---------------                                 ------------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Class                                            Outstanding at November 4, 1999
- ----------------------------                     -------------------------------
Voting                                                       1,331,574
Class A, non-voting                                             75,652


<PAGE>


INDEX                                                                    PAGE
- -----                                                                    ----

PART I - FINANCIAL INFORMATION
- ------------------------------

Item 1.  Condensed Consolidated Financial Statements (Unaudited)

           Condensed Consolidated Balance Sheets
           September 25, 1999 and December 31, 1998                        3

           Condensed Consolidated Statements of Operations
           Three month and nine month periods ended
           September 25, 1999 and September 26, 1998                       4

           Condensed Consolidated Statements of Cash Flows
           Nine month periods ended September 25, 1999
           and September 26, 1998                                          5

           Notes to Condensed Consolidated Financial Statements         6-10

Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                           11-17

Item 3.  Quantitative and Qualitative Disclosures About
         Market Risk                                                      17


PART II - OTHER INFORMATION                                            18-20
- ---------------------------

SIGNATURES                                                                21


                                       2
<PAGE>

                                                PART I - FINANCIAL INFORMATION

Item 1.  Condensed Consolidated Financial Statements
- ----------------------------------------------------
<TABLE>
                       HCI DIRECT, INC. (FORMERLY, HOSIERY CORPORATION OF AMERICA, INC.) AND SUBSIDIARIES
                                              CONDENSED CONSOLIDATED BALANCE SHEETS
                                            SEPTEMBER 25, 1999 AND DECEMBER 31, 1998
                                     (Dollars in thousands, except share and per share data)
<CAPTION>
                                                                                            September 25,      December 31,
                                                                                                1999               1998
                                                                                            -------------      ------------
ASSETS                                                                                       (Unaudited)
CURRENT ASSETS:
<S>                                                                                          <C>                <C>
     Cash and cash equivalents ...........................................................   $       -          $       -
     Accounts receivable, less an allowance for doubtful accounts of
      $4,373 and $1,901 in 1999 and 1998, respectively ...................................      41,997             32,214
     Inventories .........................................................................      19,170             20,008
     Prepaid and other current assets ....................................................       6,894              3,748
                                                                                             ---------          ---------
          Total current assets ...........................................................      68,061             55,970
PROPERTY AND EQUIPMENT, net ..............................................................      16,800             17,906
DEFERRED CUSTOMER ACQUISITION COSTS ......................................................      57,496             46,933
DEFERRED DEBT ISSUANCE COSTS, less accumulated amortization of
     $7,941 and $6,774 in 1999 and 1998, respectively ....................................       3,740              4,790
GOODWILL, less accumulated amortization of $154 and $61 in 1999 and 1998, respectively ...       3,640              3,733
OTHER ASSETS .............................................................................         720                707
                                                                                             ---------          ---------
TOTAL ....................................................................................   $ 150,457          $ 130,039
                                                                                             =========          =========
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES:
     Borrowings under line of credit .....................................................   $  14,600          $   3,400
     Current portion of long-term debt ...................................................      10,367              7,617
     Current portion of capital lease obligations ........................................       1,587              1,726
     Bank overdrafts .....................................................................         153              1,397
     Accounts payable ....................................................................      15,749             10,321
     Accrued expenses and other current liabilities ......................................       8,905              9,389
     Accrued interest ....................................................................       1,968              4,771
     Accrued coupon redemption costs .....................................................       4,434              4,679
     Deferred income taxes ...............................................................      10,237              8,115
                                                                                             ---------          ---------
          Total current liabilities ......................................................      68,000             51,415
LONG-TERM DEBT, Less current portion .....................................................     115,052            121,433
CAPITAL LEASE OBLIGATIONS, Less current portion ..........................................       4,691              5,176
ACCRUED COUPON REDEMPTION COSTS ..........................................................         386                408
DEFERRED INCOME TAXES ....................................................................      13,594             10,884
                                                                                             ---------          ---------
          Total liabilities ..............................................................     201,723            189,316
                                                                                             ---------          ---------
COMMITMENTS AND CONTINGENT LIABILITIES
REDEEMABLE EQUITY SECURITIES .............................................................         983                885
                                                                                             ---------          ---------
STOCKHOLDERS' DEFICIENCY:
     Preferred stock, $.01 par value, 12,000,000 shares authorized:
       4,000,000 shares designated as pay-in-kind preferred stock, stated at liquidation
       value of $10 per share; 25% cumulative, (liquidation preference of $120,244 and
       $101,236 in 1999 and 1998, respectively), 3,748,497 shares issued in 1999 and 1998,
       3,739,782 shares outstanding in 1999 and 1998 .....................................      37,485             37,485
     Common stock, voting, $.01 par value: 3,000,000 shares authorized, 1,340,122
       shares issued, 1,321,522 shares outstanding in 1999 and 1998 ......................          13                 13
     Common stock, Class A, non-voting, $.01 par value:
       500,000 shares authorized, 75,652 shares issued and outstanding ...................           1                  1
     Additional paid-in capital ..........................................................      18,771             18,869
     Compensatory stock options outstanding ..............................................      20,943             20,943
     Accumulated deficit .................................................................    (127,127)          (134,950)
     Restricted stock ....................................................................        (259)              (447)
                                                                                             ---------          ---------
                                                                                               (50,173)           (58,086)
     Treasury stock, at cost, 27,315 shares in 1999 and 1998 (8,715 preferred shares
       and 18,600 common shares) .........................................................      (2,076)            (2,076)
                                                                                             ---------          ---------
          Net stockholders' deficiency ...................................................     (52,249)           (60,162)
                                                                                             ---------          ---------
TOTAL ....................................................................................   $ 150,457          $ 130,039
                                                                                             =========          =========
<FN>
                  See notes to condensed consolidated financial statements.
</FN>

                                              3
</TABLE>

<PAGE>
<TABLE>
                         HCI DIRECT, INC. (FORMERLY, HOSIERY CORPORATION OF AMERICA, INC.) AND SUBSIDIARIES
                                         CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                                      (Dollars in thousands)
                                                           (Unaudited)
<CAPTION>
                                                                      Three Month Periods Ended       Nine Month Periods Ended

                                                                     September 25,  September 26,    September 25,  September 26,
                                                                         1999           1998             1999           1998
                                                                     -------------  -------------    -------------  -------------
<S>                                                                 <C>             <C>              <C>            <C>
NET REVENUES .....................................................     $  61,246      $  48,042        $ 180,813      $ 142,236
                                                                       ---------      ---------        ---------      ---------
COSTS AND EXPENSES:
     Cost of sales ...............................................        26,486         20,536           83,301         66,479
     Administrative and general expenses .........................         3,386          3,102           10,740          9,734
     Provision for doubtful accounts .............................         5,553          2,065           17,263          9,076
     Marketing costs .............................................        12,653          9,148           36,487         26,848
     Coupon redemption costs .....................................           694            833            2,663          2,874
     Depreciation and amortization ...............................           879            941            2,636          2,512
     Expenses related to stock offering ..........................         2,000             --            2,000             --
     Other (income) expenses .....................................           (34)          (192)             504           (138)
                                                                       ---------      ---------        ---------      ---------

 OPERATING INCOME ................................................         9,629         11,609           25,219         24,851
     Interest income .............................................             9              7               24             58
     Interest expense ............................................         4,178          4,173           12,410         12,397
                                                                       ---------      ---------        ---------      ---------

 INCOME BEFORE PROVISION FOR INCOME TAXES ........................         5,460          7,443           12,833         12,512
 PROVISION FOR INCOME TAXES ......................................         2,207          2,829            5,009          4,755
                                                                       ---------      ---------        ---------      ---------

 NET INCOME ......................................................     $   3,253      $   4,614        $   7,824      $   7,757
                                                                       =========      =========        =========      =========
<FN>
                                    See notes to condensed consolidated financial statements.
</FN>
</TABLE>





                                                                  4



<PAGE>
<TABLE>
                   HCI DIRECT, INC. (FORMERLY, HOSIERY CORPORATION OF AMERICA, INC.) AND SUBSIDIARIES
                                     CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                           NINE MONTH PERIODS ENDED SEPTEMBER 25, 1999 AND SEPTEMBER 26, 1998
                                                 (Dollars in thousands)
                                                       (Unaudited)
                                   <CAPTION>
                                                                                                        1999           1998
                                                                                                      -------        -------
OPERATING ACTIVITIES:
<S>                                                                                                   <C>            <C>
   Net income .....................................................................................   $  7,824       $  7,757
   Adjustments to reconcile net income to net cash used in
    operating activities:
      Depreciation and amortization ...............................................................      2,636          2,512
      Amortization of debt issue costs and discounts ..............................................      1,374          1,275
      Other .......................................................................................        186             16
      Amortization of deferred customer acquisition costs .........................................     32,708         23,703
      (Increase) decrease in operating assets:
            Accounts receivable ...................................................................     (9,783)        (4,121)
            Inventories ...........................................................................        838         (2,700)
            Payments for deferred customer acquisition costs ......................................    (43,271)       (32,254)
            Prepaid and other current assets ......................................................     (3,146)            24
            Other assets ..........................................................................       (124)          (397)
      Increase (decrease) in operating liabilities:
            Accounts payable, accrued expenses and other liabilities ..............................        897            116
            Deferred income taxes .................................................................      4,832          3,252
            Accrued coupon redemption costs .......................................................       (267)          (147)
                                                                                                      --------       --------
                  Net cash used in operating activities ...........................................     (5,296)          (964)
                                                                                                      --------       --------
INVESTING ACTIVITIES:
   Acquisitions of property and equipment .........................................................       (611)          (861)
   Acquisition of business ........................................................................         --         (3,904)
   Proceeds from sale of property and equipment ...................................................         16             20
                                                                                                      --------       --------
                  Net cash used in investing activities ...........................................       (595)        (4,745)
                                                                                                      --------       --------
FINANCING ACTIVITIES:
   Net borrowings under line of credit ............................................................     11,200          6,250
   Payments on bank and other financing ...........................................................     (3,838)        (2,088)
   Payments on capital leases .....................................................................     (1,354)        (1,224)
   Debt issuance costs ............................................................................       (117)            --
   Proceeds from exercise of options ..............................................................         --            520
   Purchase of treasury stock .....................................................................         --         (2,076)
                                                                                                      --------       --------
                  Net cash provided by financing activities .......................................      5,891          1,382
                                                                                                      --------       --------

NET DECREASE IN CASH AND CASH EQUIVALENTS .........................................................         --         (4,327)
   Cash and cash equivalents at beginning of year .................................................         --          4,327
                                                                                                      --------       --------
   Cash and cash equivalents at end of period .....................................................   $     --       $     --
                                                                                                      ========       ========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
   Cash paid during the year for:
      Interest ....................................................................................   $ 13,764       $ 13,240
                                                                                                      ========       ========
      Income taxes ................................................................................   $    372       $  1,013
                                                                                                      ========       ========
SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES:
  Capital lease obligations of  $730 and $1,404 were entered into for new equipment during the nine month periods
  ended 1999 and 1998, respectively.
<FN>
                    See notes to condensed consolidated financial statements.
</FN>
</TABLE>
                                                5


<PAGE>


        HCI DIRECT, INC. (FORMERLY, HOSIERY CORPORATION OF AMERICA, INC.)
                                AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (Dollars in thousands, except share and per share data)
                                   (Unaudited)


NOTE 1.     Condensed Consolidated Financial Statements

In the opinion of management,  the accompanying condensed consolidated financial
statements of HCI Direct, Inc. (formerly,  Hosiery Corporation of America, Inc.)
and subsidiaries,  which are unaudited except for the Consolidated Balance Sheet
as of December 31, 1998,  which is derived  from audited  financial  statements,
include all normal and  recurring  adjustments  necessary to present  fairly the
Company's  financial  position  as of  September  25,  1999 and the  results  of
operations  for the three and nine month  periods  ended  September 25, 1999 and
September 26, 1998,  and cash flows for the nine month  periods ended  September
25, 1999 and September 26, 1998.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   These  condensed   consolidated  financial
statements  should  be read  in  conjunction  with  the  consolidated  financial
statements  and notes thereto  included in the  Company's  Annual Report on Form
10-K as filed with the Securities and Exchange Commission on March 31, 1999.

NOTE 2.     Inventories

                                                    September 25,   December 31,
                                                        1999            1998
                                                    -------------   ------------

Raw materials......................................  $   1,048        $     909
Work-in-process....................................      3,010            3,023
Finished goods.....................................     12,260           13,500
Promotional and packing material...................      2,852            2,576
                                                     ---------        ---------
                                                     $  19,170        $  20,008
                                                     =========        =========

NOTE 3.     Commitments and Contingencies

The  Company has  continuing  obligations  with  certain  members of  management
pursuant to previously signed employment agreements.

The  Company  has  agreed  to pay  Kelso an  annual  fee of $263  each  year for
financial  advisory services and to reimburse Kelso for  out-of-pocket  expenses
incurred.  Non-officer directors of the Company,  other than those directors who
are affiliated with Kelso,  will be paid an annual retainer of $20. In addition,
all out-of-pocket expenses of non-officer  directors,  including those directors
who are affiliated with Kelso, related to meetings attended,  will be reimbursed
by the Company. Non-officer directors, including those directors affiliated with
Kelso,  will receive no additional  compensation for their services as directors
of the Company except as described above.

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

                                       6
<PAGE>


As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any future modifications to the Company's promotional materials.

The Company recently received formal inquiries from 2 states which were not part
of the 11-state  group.  The Company is in discussions  with these states and is
seeking to resolve or settle these inquiries.  The Company does not believe that
the amount of any  settlement  of either  inquiry  would be material.  While the
Company  believes  that it will be able to  resolve  these  inquiries  and other
future  inquiries,  it cannot assure this, nor can it assure that these or other
regulators or trade  associations  will not require or seek to impose additional
changes  to  the  Company's  promotional  materials  or  billing  practices.  In
addition,  the  Company  cannot  assure  that  these  additional  changes to its
materials or billing practices, if any, will not be significant or will not have
a material  adverse  effect on its business,  financial  condition or results of
operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

                                       7
<PAGE>

NOTE 4.     Note Payable to Bank

The  Company  has  a  revolving  credit  facility  which  provides  for  maximum
borrowings of $25,000. The Company can borrow based on a formula which comprises
the sum of 80% of accounts receivable and 50% of inventory.  Interest is charged
at the bank's prime lending rate plus 0.5% or 1.5% over the Eurodollar rate.

At  September  25,  1999,  there  were  outstanding  borrowings  of $14,600 at a
weighted  average  interest  rate of 7.1%. In addition,  there were  outstanding
letters of credit of approximately $700 resulting in $9,700 available to borrow.


NOTE 5.     Operating Segments

The Company  organizes its business  units into two geographic  segments:  North
America  and  International.  Segment  information  for the three and nine month
period ended September 25, 1999 and September 26, 1998 is as follows:

                                    Three Month Period Ended September 25, 1999
                                    -------------------------------------------
                                        North
                                       America       International       Total
                                       -------       -------------       -----

Revenues from external customers....   $ 53,453       $  7,793         $ 61,246
Intersegment revenues...............        330             --              330
Segment profit (EBITDA) (1).........     12,295            222           12,517
Segment assets......................    126,615         23,842          150,457


                                    Three Month Period Ended September 26, 1998
                                    -------------------------------------------
                                        North
                                       America       International       Total
                                       -------       -------------       -----

Revenues from external customers....   $ 44,099       $  3,943         $ 48,042
Intersegment revenues...............      2,002             --            2,002
Segment profit (EBITDA) (1).........     12,096            461           12,557
Segment assets......................    105,087         11,219          116,306

- ----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income before provision for income taxes of $5,460 and $7,443
       for the three month period ended  September  25, 1999 and  September  26,
       1998,  respectively,  excluding interest expense of $4,178 and $4,173 for
       the three month period ended  September  25, 1999 and September 26, 1998,
       respectively,  and depreciation and amortization of $879 and $941 for the
       three month  period  ended  September  25, 1999 and  September  26, 1998,
       respectively  and  expenses  related to stock  offering of $2,000 for the
       three month period ended  September 25, 1999.  EBITDA does not purport to
       represent  net income or net cash  provided by operating  activities,  as
       those terms are defined under generally accepted  accounting  principles.
       Further,  the  Company's  measure  of  EBITDA  may not be  comparable  to
       similarly titled measures of other companies.

                                       8
<PAGE>


                                     Nine Month Period Ended September 25, 1999
                                     ------------------------------------------
                                        North
                                       America       International      Total
                                       -------       -------------      -----

Revenues from external customers....   $150,783        $ 30,030       $180,813
Intersegment revenues...............      2,272              --          2,272
Segment profit (EBITDA) (1).........     30,967          (1,088)        29,879
Segment assets......................    126,615          23,842        150,457



                                     Nine Month Period Ended September 26, 1998
                                     ------------------------------------------
                                        North
                                       America       International      Total
                                       -------       -------------      -----

Revenues from external customers....   $127,697        $ 14,539       $142,236
Intersegment revenues...............      4,613              --          4,613
Segment profit (EBITDA) (1).........     27,546            (125)        27,421
Segment assets......................    105,087          11,219        116,306

- ----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income  taxes of  $12,833  and
       $12,512 for the nine month period ended  September 25, 1999 and September
       26, 1998, respectively, excluding interest expense of $12,410 and $12,397
       for the nine month  period ended  September  25, 1999 and  September  26,
       1998,  respectively,  and  depreciation  and  amortization  of $2,636 and
       $2,512 for the nine month period ended  September  25, 1999 and September
       26, 1998,  respectively  and expenses related to stock offering of $2,000
       for the nine month  period  ended  September  25,  1999.  EBITDA does not
       purport  to  represent  net  income  or net cash  provided  by  operating
       activities,   as  those  terms  are  defined  under  generally   accepted
       accounting  principles.  Further, the Company's measure of EBITDA may not
       be comparable to similarly titled measures of other companies.

NOTE 6.     Change in Company Name and Stock Transactions

On June 24, 1999, the Board of Directors and Stockholders approved the Company's
filing of a Restated Certificate of Incorporation that was amended to (i) change
the name of the Company to HCI Direct,  Inc., (ii) increase the number of shares
of capital stock which the Company is authorized to issue to 73 million  shares,
consisting of (a) 60 million  shares of Common Stock,  par value $.01 per share,
(b) 1 million shares of Class A Common Stock,  par value $.01 per share, and (c)
12 million shares of preferred stock, par value $.01 per share, which includes 4
million shares of  payment-in-kind  preferred  stock,  par value $.01 per share,
having the powers, preferences,  and rights and qualifications,  limitations and
restrictions set forth in the Company's  Restated  Certificate of Incorporation.
All authorized share data has been adjusted to reflect these changes.

On June 24, 1999, the Board of Directors and Stockholders  approved an 8.6976942
to 1 stock split,  effective  June 24, 1999. All Common Stock and Class A Common
Stock share and per share data have been  adjusted to reflect the 8.6976942 to 1
stock split.

The  Company  was  contemplating  an intial  public  offering  of  approximately
10,000,000  shares of its Common  Stock.  In connection  with this  contemplated
offering, the Company entered into the following related transactions:

     (a)          On June 14, 1999, the Company offered to repurchase all of the
                  outstanding 13 3/4% senior subordinated notes through a tender
                  offer.

     (b)          On June 25, 1999, the Company entered into a commitment letter
                  with  Bankers  Trust  Company  for a new credit  facility  for
                  borrowings up to $135,000

                                       9
<PAGE>


Both of these transactions were contingent upon the successful completion of the
initial  public  offering.  When the Company  decided not to follow  through and
complete the initial public offering, both of these transactions became void and
were cancelled. The Company expects to incur approximately $2,000 of expenses in
1999 related to the cancellation of the initial public offering.

On June 24, 1999, the Board of Directors  approved that the Company's 1996 Stock
Option Plan be amended to,  among  other  things,  increase  from  1,873,214  to
2,795,169,  adjusted  for the  Company's  stock  split,  the number of shares of
Common Stock authorized for issuance under the plan.

On June 24, 1999,  the Board of  Directors  approved  the  Company's  1999 Stock
Option  Plan  providing  for the grant of  Awards  (as  defined  in the Plan) to
certain  employees,  consultants  and  directors of the Company of up to 600,000
shares of Common  Stock  under  the terms and  conditions  set forth in the 1999
Stock Option Plan.

On June 24,  1999,  the Board of  Directors  approved  grants of  options to two
officers  for the  purchase of an  aggregate  of 921,956  shares of Common Stock
under the 1996 Stock Option  Plan.  Options to purchase  691,467  shares have an
option exercise price equal to $15.03 per share and options to purchase  230,489
shares have an option  exercise price equal to the per share price to the public
in an intial public offering.

NOTE 7.     Subsequent Events

On October 20, 1999, the  stockholders  of the Company  approved the reversal of
the  8.6976942  to 1 stock  split  effected  June 24, 1999 (the  "reverse  stock
split") which was previously  approved by the Board of Directors on September 1,
1999.  The  reverse  stock  split was  effective  on October  28,  1999 when the
Restated  Articles of  Incorporation of the Company were filed with the State of
Delaware.  All Common  Stock and Class A Common  Stock  share and per share data
have been adjusted to reflect the reverse stock split.

                                       10
<PAGE>

Item 2.    Management's Discussion and Analysis of Financial Condition and
           Results of Operations
           Three and Nine Month Periods Ended September 25,1999 and
           September 26, 1998
- --------------------------------------------------------------------------------

The  following  discussion  should  be  read in  conjunction  with  the  audited
Consolidated  Financial  Statements  of  HCI  Direct,  Inc.  (formerly,  Hosiery
Corporation  of  America,  Inc.)  and  Subsidiaries,  and the  respective  Notes
thereto,  filed with the registrants'  Annual Report on Form 10-K for the fiscal
year ended  December 31, 1998.  As used within Item 2 and 3, the term  "Company"
refers to HCI Direct, Inc. and its wholly-owned subsidiaries.

On June 24, 1999,  the name of the Company was changed to HCI Direct,  Inc. from
Hosiery Corporation of America, Inc.

The information herein contains forward looking statements within the meaning of
the Private  Securities  Litigation  Reform Act of 1995 that involve a number of
risks and  uncertainties.  A number  of  factors  could  cause  actual  results,
performance,  achievements of the Company,  or industry results to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by such forward looking statements.  These factors include,  but are not
limited to, the  significant  indebtedness  of the Company and in the  Company's
specific market areas: changes in prevailing interest rates and the availability
of and terms of  financing  to fund the cash  needs of the  Company;  inflation;
changes in costs of goods and  services;  economic  conditions in general and in
the Company's specific market areas;  demographic changes; changes in or failure
to comply with federal, state and/or local government regulations; liability and
other  claims  asserted  against the Company;  changes in operating  strategy or
development plans; labor disturbances;  changes in the Company's acquisition and
capital expenditure plans; and other factors referenced in Item 7A, Quantitative
and Qualitative Disclosures About Market Risk, in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1998. In addition, such forward
looking  statements are necessarily  dependent upon  assumptions,  estimates and
dates that may be incorrect or imprecise  and involve  known and unknown  risks,
uncertainties  and other factors.  Accordingly,  any forward looking  statements
included   herein  do  not  purport  to  be  predictions  of  future  events  or
circumstances  and  may  not be  realized.  Forward  looking  statements  can be
identified by among other things, the use of forward-looking terminology such as
"believes",   "expects",   "may",  "will",   "should",   "seeks",  "pro  forma",
"anticipates",  "intends" or the negative of any  thereof,  or other  variations
thereon or comparable terminology,  or by discussions of strategy or intentions.
Given these uncertainties,  readers are cautioned not to place undue reliance on
such forward looking statements. The Company disclaims any obligations to update
any such factors or to publicly  announce the results of any revisions to any of
the forward  looking  statements  contained  herein to reflect  future events or
developments.

Results of Operations
- ---------------------

The following  table sets forth certain  income  statement  data for the Company
expressed as a percentage of net revenues:
<TABLE>
<CAPTION>
                                                   Three Month Periods Ended        Nine Month Periods Ended
                                                 ----------------------------    -----------------------------
                                                 September 25,  September 26,    September 25,   September 26,
                                                     1999           1998              1999           1998
                                                 -------------  -------------    -------------   -------------
<S>                                              <C>            <C>            <C>             <C>
Net revenues ....................................    100.0%          100.0%           100.0%         100.0%
          Cost of sales .........................     43.2            42.7             46.1           46.7
          Administrative and general expenses ...      5.5             6.5              5.9            6.8
          Provision for doubtful accounts .......      9.1             4.3              9.6            6.4
          Marketing costs .......................     20.7            19.0             20.2           18.9
          Coupon redemption costs ...............      1.1             1.7              1.5            2.0
          Depreciation and amortization .........      1.4             2.0              1.5            1.8
                                                     -----           -----            -----          -----
                    Subtotal ....................     81.0            76.2             84.8           82.6
                                                     -----           -----            -----          -----


Income before interest-net, other expenses
   and provision for income taxes ...............     19.0%           23.8%            15.2%          17.4%
                                                     =====           =====            =====          =====
</TABLE>

                                                 11
<PAGE>

The Company's sales and operating  income  increased in the first three quarters
compared to last year. Revenues have increased  substantially (up 27%) from $142
million in 1998 to $181 million in 1999.

During 1999, the company expanded its mailings in the United Kingdom and Germany
and  commenced  operations  in  France.  International  revenues  have more than
doubled  during the year from $14.5  million 1998 to $30.0  million in 1999.  In
April and September,  the Company  continued  tests in Japan in preparation of a
first quarter 2000 launch.

In the United States,  the giveaway new customer  solicitation offer was changed
from "one free pair  plus two pairs at $1.00  each" to simply  "one pair  free".
Test  results of this new offer  indicate  it will  increase  substantially  the
number  of  repeat,  full  price  shipments  as  compared  to the  prior  offer.
Additionally,  in the United States,  as well as Europe,  customers now have the
ability to order their first shipment  through the internet.  In July, a child's
program  was  launched  in the  United  States as  "Little  Silkies".  Other new
programs in 1999 include  telemarketing  in the United  States,  Germany and the
United Kingdom to re-enroll  customrs in the program and the introduction of the
high priced and higher margin Silkies Ultra styles in Europe during 1999.

Three Month Period Ended September 25, 1999 Compared to Three Month Period Ended
September 26, 1998
- --------------------------------------------------------------------------------

Net revenues  increased to $61.2 million in the third quarter of 1999 from $48.0
million  for the same period in 1998,  an  increase  of $13.2  million or 27.5%.
North America sales were up $9.4 million and International  sales increased $3.8
million,  which  represented  a 100%  increase  for  the  quarter.  Driving  the
increased   International   sales  were  increased   mail   quantities  and  the
commencement  of  operations  in  France.   North  America  benefited  from  the
introduction of a new offer,  which helped increase back-end shipments and a new
front-end offer that increased response rates.

Cost of sales increased to $26.5 million in the third quarter of 1999 from $20.5
million for the same period in 1998.  The increase in cost of sales is caused by
increased  shipments  North  America  and the  International  markets  plus  the
introduction  of a children's  program (Little  Silkies) and the Internet.  As a
percentage  of net  revenues,  cost of sales  increased to 43.2% in 1999's third
quarter from 42.7% for the third quarter of 1998. The percentage  increased from
42.7% related to the introduction of Little Silkies,  the Internet and the start
up in France.  Excluding the start ups, the percentage  would have been at 42.7%
in 1999.

Administrative  and  general  expenses  increased  to $3.4  million in the third
quarter  of 1999  from  $3.1  million  in 1998  caused  primarily  by  increased
personnel  costs. As a percentage of net revenues,  these expenses have declined
to 5.5 % in the third quarter of 1999 from 6.5% for the same period of 1998.

Provision for doubtful  accounts  increased to $5.6 million in the third quarter
of 1999 from $2.1 million for the same period of 1998. The sales increase in the
United  States  is being  generated  by a new one  free  program  for the  first
shipment.  The second shipment has a substantially higher incidence of bad debts
in this  program  as  compared  to 1998  and is  primarily  responsible  for the
increase in the provision for doubtful accounts in the third quarter of 1999. As
a percentage of net revenues,  provision for doubtful accounts was 9.1% and 4.3%
for the third quarter of 1999 and 1998, respectively.

Marketing  costs have  increased to $12.7  million in the third  quarter of 1999
from $9.1 million in for the same period of 1998. The increase is related to the
expansion   internationally  in  both  the  United  Kingdom  and  Germany,   the
introduction of the program in France and testing in Japan.  Additionally,  on a
consolidated  basis,  the  amortization of prior years' cost was $4.3 million in
1999 as compared  to $3.0  million in 1998.  As a  percentage  of net  revenues,
marketing  costs were 20.7% in the third  quarter of 1999  compared to 19.0% for
the same period in 1998.

In 1999, the Company estimates that it incurred $2.0 million in expenses related
to a  potential  initial  public  offering  of equity  securities  which was not
consummated.

                                       12
<PAGE>


Income before taxes  decreased to $5.5 million in the third quarter of 1999 from
$7.4 million in 1998. A review of the major  components  of the business for the
third quarter of 1999 and 1998 is as follows:

                                                       1999               1998
                                                       ----               ----
         Existing Business
         US, UK, Canada                               $8,824             $7,582
         (Excludes IPO expense of $2.0mm)

         Investment in Germany, France, Little
         Silkies, Internet and Japan (Loss)           (1,364)              (139)

         Stock Offering Expense                       (2,000)               N/A
                                                      ------             ------

         Pre-tax Income                               $5,460             $7,443
                                                      ======             ======

The existing  business (pre-tax income) has grown 16.3% offset by the investment
in growing additional businesses and the stock offering expense.

Nine Month Period Ended  September  25, 1999 Compared to Nine Month Period Ended
September 26, 1998
- --------------------------------------------------------------------------------

Net revenues  increased  by 27.1% to $180.8  million in the first nine months of
1999 from  $142.2  million  for the same  period in 1998.  The  increase  in net
revenues was  attributable  to a $23.1 million  increase in North America and an
increase of $15.5 million in international  net revenues.  The increase in North
America was the result of higher  back-end  shipments and the addition of Canada
for the first nine  months of 1999  versus  only the  second  half in 1998 ($2.3
million of the increase).  The increase in international  revenues is the result
of increased mail quantities in the United Kingdom and Germany and the expansion
into France.

Cost of sales  increased to $83.3  million in the first nine months of 1999 from
$66.5  million  in  1998.   Driving  the  increase  in  cost  of  sales  is  the
international  expansion  and the  increased  revenue  in  North  America.  As a
percentage of net  revenues,  cost of sales is 46.1% in the first nine months of
1999 compared to 46.7% in 1998.

Administrative and general expenses increased to $10.7 million in the first nine
months of 1999 from $9.7 million in 1998.  Increased personnel costs account for
the  increase.  As a  percentage  of net  revenues,  administrative  and general
expenses declined to 5.9% in the first nine months of 1999 from 6.8% in 1998.

Provision for doubtful accounts  increased to $17.3 million in 1999's first nine
months from $9.1 million in 1998.  The primary  reason for the increase has been
the  introduction  of a new offer in the United States that increases the number
of back-end  shipments  and profits but also results in a higher  provision  for
doubtful  accounts  ($7.4  million in North  America).  Additionally,  increased
mailings and shipments in the international  segment account for the difference.
As a percentage  of net revenues,  provision for doubtful  accounts was 9.6% and
6.4% for the first nine months of 1999 and 1998, respectively.

Marketing costs increased to $36.5 million in the first nine months of 1999 from
$26.8 million for same period of 1998.  The increase is $9.6  million,  of which
international   accounts  for  $3.5  million  related   primarily  to  increased
solicitations  in the United Kingdom and Germany and the entry into France.  The
balance of the increase ($6.2 million) is  attributable  to North America.  As a
percentage of net revenues,  marketing costs were 20.2% in the first nine months
of 1999 versus 18.9% in 1998.

                                       13
<PAGE>

Income before taxes  increased to $12.8 million in the first nine months of 1999
from $12.5  million in 1998.  A review of the major  components  of the business
year-to-date 1999 and 1998 is as follows:

                                                       1999               1998
                                                       ----               ----

         Existing Business
         US, UK, Canada                              $18,985            $13,127
         (Excludes IPO expense of $2.0mm)

         Investment in Germany, France, Little
         Silkies, Internet and Japan (Loss)           (4,152)              (615)

         Stock Offering Expense                       (2,000)               N/A
                                                     -------            -------
         Pre-tax Income                              $12,833            $12,512
                                                     =======            =======


The existing  business (pre-tax income) has grown 44.6% offset by the investment
in growing additional businesses and the stock offering expense.

Net income has remained  level at $7.8 million in 1999 and 1998.  Excluding  the
investment in new countries and other businesses and the stock offering expense,
net income would have increased.

Liquidity and Capital Resources
- -------------------------------

The Company's cash  requirements  arise principally from the need to finance new
customer  acquisitions,  capital expenditures,  debt repayment and other working
capital  requirements.  The Company  expects to finance these cash  requirements
from its Revolving Credit Facility.

The decrease in working  capital of $4.5  million is caused by four  mailings in
the first nine months of 1999 which  increased  borrowings  under line of credit
and  accounts  payable.  This was  partially  offset by the increase in accounts
receivable.

Net cash used in operating activities was $5.3 million for the first nine months
of 1999 as compared to $1.0 million in 1998.  This change was  primarily  due to
increases in  receivables,  increases  in the payments for customer  acquisition
costs offset by an increase in the amortization of customer acquisition costs.

Net cash used in investing  activities to acquire assets was $0.6 million in the
first nine  months of 1999  compared  to $4.7  million in 1998.  This change was
primarily due to the Company's  acquisition of Enchantress  Hosiery of Canada in
1998.

Net cash provided by financing  activities was $5.9 million and $1.4 million for
the first nine months of 1999 and 1998,  respectively.  The difference primarily
representing increased borrowings under the credit facility.

The Recapitalization

As a result  of the  substantial  indebtedness  incurred  in  connection  with a
Recapitalization,  in October  1994,  the Company has  significant  debt service
obligations.  At September  25, 1999,  the  outstanding  amount of the Company's
indebtedness (other than trade payables and accrued expenses) is $146.3 million,
including  $72.1  million  of senior  secured  debt and $69.0  million of senior
subordinated  debt  (represented  by  the  Notes).  Since  consummation  of  the
Recapitalization,  the Company's  ongoing cash  requirements  through the end of
fiscal  1999  will  consist   primarily   of  interest   payments  and  required
amortization  payments  under the Credit  Agreement,  interest  payments  on the
Notes, payments of capital lease obligations,  front end marketing expenditures,
working  capital,  capital  expenditures  and taxes.  The required  amortization
payments under the Credit Agreement will be: $7.5 million in 1999, $13.0 million
in 2000,  $20.0  million in 2001 and $19.0  million  in 2002.  Other than upon a
change of control  (as  defined)  or as a result of  certain  asset  sales,  the
Company  will not be required to make any  principal  payments in respect of the
Notes until maturity, August 2002.

                                       14
<PAGE>


The Company's  primary source of liquidity will be cash flow from operations and
funds available to it under a revolving  credit  facility.  The revolving credit
facility provides for maximum borrowings of $25.0 million, $9.7 million of which
was available at September 25, 1999.

Legal Proceedings
- -----------------

As discussed further in Part II, Item 1--Legal  Proceedings,  from time to time,
the Company has received  inquiries from the Federal Trade  Commission  ("FTC"),
various  state  regulatory  authorities,   self-regulatory  agencies  and  trade
associations   concerning  aspects  of  the  Company's  promotional   materials,
including whether the terms of the Company's promotional offers are sufficiently
disclosed in these materials.

As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery  when she responds to the  Company's  initial  solicitation.  Under this
offer,  if  the  customer  does  not  elect  to  cancel  future  shipments,  she
automatically  becomes a participant in the Company's continuity program.  While
the Company believes that this new promotional  offer complies with the terms of
its  agreement  with  the  11-state  group,  the  Company  cannot  assure  this.
Accordingly,  there may be some  additional  modifications  that the Company may
need to make to its  promotional  materials  to fully  satisfy  the terms of the
agreement.

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any further modifications to the Company's promotional materials.

The Company recently received formal inquiries from 2 states which were not part
of the 11-state  group.  The Company is in discussions  with these states and is
seeking to resolve or settle these inquiries.  The Company does not believe that
the amount of any  settlement  of either  inquiry  would be material.  While the
Company  believes  that it will be able to  resolve  these  inquiries  and other
future  inquiries,  it cannot assure this, nor can it assure that these or other
regulators or trade  associations  will not require or seek to impose additional
changes  to  the  Company's  promotional  materials  or  billing  practices.  In
addition,  the  Company  cannot  assure  that  these  additional  changes to its
materials or billing practices, if any, will not be significant or will not have
a material  adverse  effect on its business,  financial  condition or results of
operations.

                                       15
<PAGE>

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

Year 2000
- ---------

As in the case with most other  businesses,  the  Company  is in the  process of
evaluating  and  addressing   Year  2000  compliance  of  both  its  information
technology  systems  and  its  non-information  technology  systems.  Year  2000
compliance  efforts are designed to identify,  address,  and resolve issues that
may be created by programs  written to run on  microprocessors  which  reference
years as two digit fields  rather than four.  Any such  programs may recognize a
date using "00" as the year 1900 rather than 2000. If this situation occurs, the
potential exists for system failure or miscalculations by computer programs.

The Company has adopted a five-phase  Year 2000 program  consisting of Phase I -
identification and ranking of the components of the Company's systems, equipment
and  suppliers  that  may be  vulnerable  to  Year  2000  problems;  Phase  II -
assessment  of  items  identified  in  Phase  I;  Phase  III  -  remediation  or
replacement  of  non-compliant  systems  and  components  and  determination  of
solutions  for  non-compliant  suppliers;  Phase IV -  testing  of  systems  and
components following remediation;  and Phase V - developing contingency plans to
address the most reasonably  likely worst case Year 2000 scenarios.  The Company
has  completed  Phases  I, II and III.  Phase IV is  complete  for all  critical
business applications.  Of the non-critical items, Phase IV is approximately 99%
complete.  Phase IV is expected to be 100% complete by the end of November 1999.
Phase V is  expected  to be  complete  by the end of 1999.  Follow up testing is
planned  for the  fourth  quarter  of 1999 to ensure  that all  components  have
remained compliant. The Company has spent approximately $0.4 million on internal
manpower costs during 1997 and 1998 related to the Year 2000 issue, representing
approximately  4% of the information  systems  budget.  The Company has incurred
approximately $0.1 million in the first nine months of 1999 and expects to incur
approximately  $0.02  million  of  future  expense  to  complete  the Year  2000
compliance project.

The  Company's  use of its own  information  technology  personnel  to make  the
business systems Year 2000 compliant may delay some other strategic  information
systems development and implementation  which would have otherwise benefited the
Company in various  ways and to varying  extents.  The Company  does not believe
that it will be at a competitive disadvantage as a result of these delays.

The  Company  continues  to  make  inquiries  of its  vendors  whose  Year  2000
compliance  is  important  to  its  ongoing   business.   Based  on  preliminary
information  received by the  Company,  the only  significant  vendor that could
adversely  affect  operations is the United States  Postal  Service.  The postal
service  assumes  that it will be  compliant,  but if it is not,  the  Company's
business and  operations  could be materially  adversely  affected.  The Company
currently does not have any contingency plans.  However,  it recognizes the need
to  develop  contingency  plans and  expects to have these  plans  secure  where
applicable by the end of November 1999.

While the Company  believes that the Year 2000 matters  discussed above will not
have a  material  impact on its  business,  financial  condition  or  results of
operations,  the Company cannot assure that it will not be adversely affected by
such matters.

                                       16
<PAGE>

Inflation
- ---------

Over the past three years, which has been a period of low inflation, the Company
has been able to increase  sales volume to compensate for increases in operating
expenses.  The Company has historically been able to increase its selling prices
as the  cost of  sales  and  related  operating  expenses  have  increased  and,
therefore, inflation has not had a significant effect on operations.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk
- -------------------------------------------------------------------

The market risk of the Company's financial instruments as of September 25, 1999,
has not  significantly  changed since December 31, 1998. The market risk profile
on December 31, 1998, is disclosed in the  Company's  1998 Annual Report on Form
10-K.














                                       17
<PAGE>

PART II - OTHER INFORMATION
- ---------------------------

Item 1.  Legal Proceedings

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

                                       18
<PAGE>

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any further modifications to the Company's promotional materials.

The Company recently received formal inquiries from 2 states which were not part
of the 11-state  group.  The Company is in discussions  with these states and is
seeking to resolve or settle these inquiries.  The Company does not believe that
the amount of any  settlement  of either  inquiry  would be material.  While the
Company  believes  that it will be able to  resolve  these  inquiries  and other
future  inquiries,  it cannot assure this, nor can it assure that these or other
regulators or trade  associations  will not require or seek to impose additional
changes  to  the  Company's  promotional  materials  or  billing  practices.  In
addition,  the  Company  cannot  assure  that  these  additional  changes to its
materials or billing practices, if any, will not be significant or will not have
a material  adverse  effect on its business,  financial  condition or results of
operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

Item 2.  Change in Securities
         None.

Item 3.  Defaults upon Senior Securities
         None.

Item 4.  Submission of Matters to a vote of Security Holders

On June 24, 1999, a majority of holders of the Company's  issued and outstanding
Common Stock and payment-in-kind preferred stock approved by written consent the
Company's filing of a Restated  Certificate of Incorporation that was amended to
(i) change the name of the Company to HCI Direct, Inc., (ii) increase the number
of shares of  capital  stock  which the  Company  is  authorized  to issue to 73
million shares,  consisting of (a) 60 million shares of Common Stock,  par value
$.01 per share, (b) 1 million shares of Class A Common Stock, par value $.01 per
share,  and (c) 12 million shares of preferred  stock, par value $.01 per share,
which includes 4 million shares of  payment-in-kind  preferred  stock, par value
$.01 per  share,  and (iii)  provide  for a  8.6976942  to 1 stock  split of all
outstanding  shares of Common Stock and Class A Common  Stock.  In addition,  on
June 24, 1999,  a majority of holders of the  Company's  issued and  outstanding
Common Stock and payment-in-kind preferred stock approved by written consent (i)
an amendment  to the  Company's  1996 Stock Option Plan to, among other  things,
increase from  1,873,214 to 2,795,169,  adjusted for the Company's  stock split,
the number of shares of Common Stock  authorized for issuance under the plan and
(ii) the Company's  1999 Stock Option Plan providing for the grant of Awards (as
defined in the plan) to certain  employees,  consultants  and  directors  of the
Company of up to 600,000  shares of Common Stock under the terms and  conditions
set forth in the 1999 Stock Option Plan.


                                       19
<PAGE>

On October 20, 1999 the stockholders of the Company approved the reversal of the
8.6976942 to 1 stock split  effected June 24, 1999 (the  "reverse  stock split")
which was  previously  approved by the Board of  Directors on September 1, 1999.
The reverse  stock  split was  effective  on October 28, 1999 when the  Restated
Articles of  Incorporation of the Company were filed with the State of Delaware.
All  Common  Stock and Class A Common  Stock  share and per share data have been
adjusted to reflect the reverse stock split.

Item 5.  Other Information
         On June 25, 1999, Mr. Joseph A. Murphy resigned as a director of the
         Company.

Item 6.  Exhibits and Reports on Form 8K.

     A.  Exhibits

         27.0 Financial Data Schedule

     B.  Form 8K
         No reports on Form 8K have been filed during the quarter for which this
         report is filed.









                                       20
<PAGE>

SIGNATURES
- ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                               HCI DIRECT, INC.
                                                               ----------------
                                                                   (Registrant)





Date:  November 4, 1999                               /s/  ARTHUR C. HUGHES
- ------------------------                           ----------------------------
                                                               Arthur C. Hughes
                                                               Vice President &
                                                        Chief Financial Officer



                                       21

<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000934383
<NAME>                        HCI Direct, Inc. (Formerly, Hosiery Corporation of
                              America, Inc.)
<MULTIPLIER>                       1000

<S>                             <C>
<PERIOD-TYPE>                   Year
<FISCAL-YEAR-END>               Dec-31-1999
<PERIOD-START>                  Jan-01-1999
<PERIOD-END>                    Sep-25-1999
<CASH>                                0
<SECURITIES>                          0
<RECEIVABLES>                    46,370
<ALLOWANCES>                      4,373
<INVENTORY>                      19,170
<CURRENT-ASSETS>                 68,061
<PP&E>                           37,403
<DEPRECIATION>                   20,603
<TOTAL-ASSETS>                  150,457
<CURRENT-LIABILITIES>            68,000
<BONDS>                          69,669
               596
                      37,485
<COMMON>                             14
<OTHER-SE>                      (89,748)
<TOTAL-LIABILITY-AND-EQUITY>    150,457
<SALES>                         180,813
<TOTAL-REVENUES>                180,813
<CGS>                            39,200
<TOTAL-COSTS>                    83,301
<OTHER-EXPENSES>                      0
<LOSS-PROVISION>                 17,263
<INTEREST-EXPENSE>               12,410
<INCOME-PRETAX>                  12,833
<INCOME-TAX>                      5,009
<INCOME-CONTINUING>               7,824
<DISCONTINUED>                        0
<EXTRAORDINARY>                       0
<CHANGES>                             0
<NET-INCOME>                      7,824
<EPS-BASIC>                         0
<EPS-DILUTED>                         0



</TABLE>


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