HCI DIRECT INC
10-Q, 2000-05-16
KNITTING MILLS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(MARK ONE)
(  X  )  QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For Quarter Ended April 1, 2000

         or

(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For the Transition Period From _______ to ________

Commission File No. 33-87392

                                HCI DIRECT, INC.
     ------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

DELAWARE                                                  36-0782950
- ----------------------------------          ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

3369 Progress Drive
Bensalem, Pennsylvania                                                   19020
- ---------------------------------------------                         ----------
(Address of principal executive offices)                              (Zip Code)

Registrant's telephone number, including area code:  (215) 244-1777


Indicate by check mark whether the Registrant (1) has filed all reports required
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing  requirements  for
the past 90 days.

         Yes             X                                 No
                  ---------------                               ---------------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Class                                                Outstanding at May 15, 2000
- ----------------------------                         ---------------------------
Voting                                                          1,331,574
Class A, non-voting                                                75,652


<PAGE>


INDEX                                                                      PAGE
- -----                                                                      ----

PART I - FINANCIAL INFORMATION
- ------------------------------

Item 1.  Condensed Consolidated Financial Statements (Unaudited)

           Condensed Consolidated Balance Sheets
           April 1, 2000 and December 31, 1999                               3

           Condensed Consolidated Statements of Operations
           Three month periods ended April 1, 2000 and
           March 27, 1999                                                    4

           Condensed Consolidated Statements of Cash Flows
           Three month periods ended April 1, 2000 and
           March 27, 1999                                                    5

           Notes to Condensed Consolidated Financial Statements            6-8

Item 2.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations                                        9-12

Item 3.  Quantitative and Qualitative Disclosures About Market Risk         12


PART II - OTHER INFORMATION                                              13-14
- ---------------------------


SIGNATURES                                                                  15


                                       2
<PAGE>

                              PART I - FINANCIAL INFORMATION

Item 1.  Condensed Consolidated Financial Statements
- ----------------------------------------------------
<TABLE>
                        HCI DIRECT, INC. AND SUBSIDIARIES
                      CONDENSED CONSOLIDATED BALANCE SHEETS
                       APRIL 1, 2000 AND DECEMBER 31, 1999
             (Dollars in thousands, except share and per share data)
                                   <CAPTION>
                                                                                               April 1,       December 31,
                                                                                                 2000             1999
                                                                                             -----------      ------------
ASSETS                                                                                       (Unaudited)
CURRENT ASSETS:
<S>                                                                                          <C>              <C>
     Cash and cash equivalents .........................................................   $        --        $        --
     Accounts receivable, less an allowance for doubtful accounts of
      $5,936 and $6,048 in 2000 and 1999, respectively .................................        45,114             49,625
     Inventories .......................................................................        15,788             14,248
     Prepaid customer acquisition costs ................................................           513              6,548
     Prepaid and other current assets ..................................................         5,078              4,649
                                                                                           -----------        -----------
        Total current assets ...........................................................        66,493             75,070
PROPERTY AND EQUIPMENT, net ............................................................        15,777             16,467
DEFERRED CUSTOMER ACQUISITION COSTS ....................................................        64,830             56,203
DEFERRED DEBT ISSUANCE COSTS, less accumulated amortization of
     $8,590 and $8,227 in 2000 and 1999, respectively ..................................         3,053              3,337
GOODWILL, less accumulated amortization of $217 and $185 in 2000 and 1999, respectively          3,577              3,609
OTHER ASSETS ...........................................................................           941                926
                                                                                           -----------        -----------
TOTAL ..................................................................................   $   154,671        $   155,612
                                                                                           ===========        ===========
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES:
     Borrowings under line of credit ...................................................   $    18,833        $    13,750
     Current portion of long-term debt .................................................        14,867             13,117
     Current portion of capital lease obligations ......................................         1,505              1,526
     Bank overdrafts ...................................................................         4,691                 33
     Accounts payable ..................................................................        13,718             15,061
     Accrued expenses and other current liabilities ....................................         7,343              8,342
     Accrued interest ..................................................................         2,302              4,625
     Accrued coupon redemption costs ...................................................         4,026              4,166
     Deferred income taxes .............................................................        11,909             12,379
     Income taxes payable ..............................................................           354                358
                                                                                           -----------        -----------
          Total current liabilities ....................................................        79,548             73,357
LONG-TERM DEBT, Less current portion ...................................................       103,644            108,566
CAPITAL LEASE OBLIGATIONS, Less current portion ........................................         4,025              4,399
ACCRUED COUPON REDEMPTION COSTS ........................................................           325                336
DEFERRED INCOME TAXES ..................................................................        15,157             15,753
                                                                                           -----------        -----------
          Total liabilities ............................................................       202,699            202,411
                                                                                           -----------        -----------
COMMITMENTS AND CONTINGENT LIABILITIES
STOCKHOLDERS' DEFICIENCY:
     Preferred stock, $.01 par value, 12,000,000 shares authorized:
       4,000,000 shares designated as pay-in-kind preferred stock, stated at liquidation
       value of $10 per share; 25% cumulative, (liquidation preference of $136,400 and
       $127,885 in 2000 and 1999, respectively), 3,811,901 shares issued
       in 2000 and 1999, 3,803,186 shares outstanding in 2000 and 1999 .................        38,119             38,119
     Common stock, voting, $.01 par value: 60,000,000 shares authorized,
       1,350,174 shares issued in 2000 and 1999, 1,331,574 shares outstanding in
       2000 and 1999 ...................................................................            13                 13
     Common stock, Class A, non-voting, $.01 par value:
       1,000,000 shares authorized, 75,652 shares issued and outstanding ...............             1                  1
     Additional paid-in capital ........................................................        19,119             19,120
     Compensatory stock options outstanding ............................................        20,943             20,943
     Accumulated deficit ...............................................................      (124,013)          (122,722)
     Restricted stock ..................................................................          (134)              (197)
                                                                                           -----------        -----------
                                                                                               (45,952)           (44,723)
     Treasury stock, at cost, 27,315 shares in 2000 and 1999 (8,715 preferred shares
       and 18,600 common shares) .......................................................        (2,076)            (2,076)
                                                                                           -----------        -----------
          Net stockholders' deficiency .................................................       (48,028)           (46,799)
                                                                                           -----------        -----------
TOTAL ..................................................................................   $   154,671        $   155,612
                                                                                           ===========        ===========
<FN>
                 See notes to condensed consolidated financial statements.

</FN>

                                       3
</TABLE>
<PAGE>
<TABLE>

                        HCI DIRECT, INC. AND SUBSIDIARIES
                 CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
           THREE MONTH PERIODS ENDED APRIL 1, 2000 AND MARCH 27, 1999
                             (Dollars in thousands)
                                   (Unaudited)
<CAPTION>



                                                                  2000        1999
                                                                --------    --------
<S>                                                             <C>         <C>
NET REVENUES ................................................   $ 63,206    $ 57,145
                                                                --------    --------

COSTS AND EXPENSES:
     Cost of sales ..........................................     32,106      29,141
     Administrative and general expenses ....................      3,617       3,906
     Provision for doubtful accounts ........................      7,464       4,745
     Marketing costs ........................................     15,533      10,912
     Coupon redemption costs ................................        729       1,087
     Depreciation and amortization ..........................        874         864
     Other expenses .........................................        580         256
                                                                --------    --------

OPERATING INCOME ...........................................       2,303       6,234
     Interest income ........................................          5           9
     Interest expense .......................................      4,390       4,062
                                                                --------    --------

(LOSS) INCOME BEFORE (BENEFIT) PROVISION FOR INCOME TAXES...      (2,082)      2,181
(BENEFIT) PROVISION FOR INCOME TAXES .......................        (791)        829
                                                                --------    --------

NET (LOSS) INCOME ..........................................    $ (1,291)   $  1,352
                                                                ========    ========

<FN>
                See notes to condensed consolidated financial statements.
</FN>
</TABLE>





                                            4


<PAGE>
<TABLE>


                               HCI DIRECT, INC. AND SUBSIDIARIES
                         CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                  THREE MONTH PERIODS ENDED APRIL 1, 2000 AND MARCH 27, 1999
                                    (Dollars in thousands)
                                          (Unaudited)

<CAPTION>

                                                                            2000        1999
                                                                          --------    --------
OPERATING ACTIVITIES:
<S>                                                                       <C>        <C>
   Net (loss) income ..................................................   $ (1,291)   $  1,352
   Adjustments to reconcile net (loss) income to net cash used in
    operating activities:
      Depreciation and amortization ...................................        874         864
      Amortization of debt issue costs and discounts ..................        441         430
      Other ...........................................................         67          63
      Amortization of deferred customer acquisition costs .............     13,739       9,697
      (Increase) decrease in operating assets:
            Accounts receivable .......................................      4,511      (5,242)
            Inventories ...............................................     (1,540)        223
            Payments for deferred customer acquisition costs ..........    (22,366)    (13,831)
            Prepaid and other current assets ..........................      5,606         (32)
            Other assets ..............................................        (70)         61
      Increase (decrease) in operating liabilities:
            Accounts payable, accrued expenses and other liabilities...        (11)     (3,055)
            Deferred income taxes .....................................     (1,066)        828
            Accrued coupon redemption costs ...........................       (151)          2
                                                                          --------    --------
                  Net cash used in operating activities ...............     (1,257)     (8,640)
                                                                          --------    --------

INVESTING ACTIVITIES:
   Acquisitions of property and equipment .............................       (126)       (229)
   Proceeds from sale of property and equipment .......................         24          --
                                                                          --------    --------
                  Net cash used in investing activities ...............       (102)       (229)
                                                                          --------    --------

FINANCING ACTIVITIES:
   Net borrowings under line of credit ................................      5,083       9,350
   Payments on bank and other financing ...............................     (3,250)        (29)
   Payments on capital leases .........................................       (395)       (452)
   Debt issuance costs ................................................        (79)         --
                                                                          --------    --------
                  Net cash provided by financing activities ...........      1,359       8,869
                                                                          --------    --------

NET DECREASE IN CASH AND CASH EQUIVALENTS .............................         --          --
   Cash and cash equivalents at beginning of year .....................         --          --
                                                                          --------    --------
   Cash and cash equivalents at end of period .........................   $     --    $     --
                                                                          ========    ========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
   Cash paid during the year for:
      Interest ........................................................   $  6,247    $  6,123
                                                                          ========    ========
      Income taxes ....................................................   $    275    $      1
                                                                          ========    ========
<FN>
                   See notes to condensed consolidated financial statements.
</FN>
</TABLE>



                                               5

<PAGE>




                        HCI DIRECT, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (Dollars in thousands, except share and per share data)
                                   (Unaudited)


NOTE 1.       Condensed Consolidated Financial Statements

In the opinion of management,  the accompanying condensed consolidated financial
statements of HCI Direct, Inc. and subsidiaries,  which are unaudited except for
the  Consolidated  Balance Sheet as of December 31, 1999,  which is derived from
audited  financial  statements,  include  all normal and  recurring  adjustments
necessary to present fairly the Company's financial position as of April 1, 2000
and the results of  operations  and cash flows for the three month periods ended
April 1, 2000 and March 27, 1999.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   These  condensed   consolidated  financial
statements  should  be read  in  conjunction  with  the  consolidated  financial
statements  and notes thereto  included in the  Company's  Annual Report on Form
10-K as filed with the Securities and Exchange Commission on March 30, 2000.

NOTE 2.       Inventories

                                                    April 1,        December 31,
                                                      2000              1999
                                                    --------        ------------

Raw materials....................................   $    792         $     859
Work-in-process..................................      3,307             2,984
Finished goods...................................      8,633             7,658
Promotional and packing material.................      3,056             2,747
                                                    --------         ---------
                                                    $ 15,788         $  14,248
                                                    ========         =========

NOTE 3.      Commitments and Contingencies

The  Company has  continuing  obligations  with  certain  members of  management
pursuant to previously signed employment agreements.

The  Company  has  agreed  to pay  Kelso an  annual  fee of $263  each  year for
financial  advisory services and to reimburse Kelso for  out-of-pocket  expenses
incurred.  Non-officer directors of the Company,  other than those directors who
are affiliated with Kelso,  will be paid an annual retainer of $20. In addition,
all out-of-pocket expenses of non-officer  directors,  including those directors
who are affiliated with Kelso, related to meetings attended,  will be reimbursed
by the Company. Non-officer directors, including those directors affiliated with
Kelso,  will receive no additional  compensation for their services as directors
of the Company except as described above.

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

                                       6
<PAGE>


As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any future modifications to the Company's promotional materials.

The Company  received formal  inquiries from 2 states which were not part of the
11-state  group.  The Company had reached an agreement in principle  with one of
the two  states.  However,  the state never  finalized  this  agreement  and the
Company  has  not  heard  from  the  state  in over a year.  The  Company  is in
discussions  with the other  state and is  seeking to settle  the  inquiry.  The
Company does not believe  that the amount of any  settlement  of either  inquiry
will be significant.  While the Company believes that it will be able to resolve
these  inquiries and other future  inquiries,  it cannot assure this, nor can it
assure that these or other regulators or trade  associations will not require or
seek to impose  additional  changes to the  Company's  promotional  materials or
billing practices.  In addition, the Company cannot assure that these additional
changes to its materials or billing  practices,  if any, will not be significant
or will not have a material adverse effect on its business,  financial condition
or results of operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

                                       7
<PAGE>



On  January  6,  2000,  the  Internal  Revenue  Service  issued  notice of a Tax
Deficiency  for the years  ended  December  31,  1993 and 1994 of  $638,909  and
$2,336,346,  respectively  plus  accrued  interest  of  $410,666  for  1993  and
$1,200,939  for 1994.  The total  assessment for both tax and interest for these
years is $4,586,860. The deficiency being assessed is for a corporate-owned life
insurance (COLI) plan. This plan was  discontinued  when the Company was sold in
1994 and the policies were transferred to the former owner at that time. As part
of the  acquisition  agreement,  the  former  owner is  responsible  for any tax
deficiencies  related to the COLI and the monies being  assessed by the Internal
Revenue Service are currently being held in an escrow account.

NOTE 4.       Note Payable to Bank

The  Company  has  a  revolving  credit  facility  which  provides  for  maximum
borrowings of $24,000. The Company can borrow based on a formula which comprises
the sum of 80% of accounts receivable and 50% of inventory.  Interest is charged
at the bank's prime lending rate plus 1% or 2% over the Eurodollar rate.

Effective March 30, 2000, the Company amended its Credit Agreement to extend the
Incremental  Revolving Loan of $4,000 through the life of the Credit  Agreement.
This loan can be made from time to time  after  the  existing  revolving  credit
facility equals $20,000.  Also, the Company amended certain  financial ratios as
defined in the  agreement for 2000 and  subsequent  years and increased the Euro
and Base Rate margin .50%.

At April 1, 2000,  there were  outstanding  borrowings  of $18,833 at a weighted
average interest rate of 8.5%. In addition,  there were  outstanding  letters of
credit of approximately $767 resulting in $4,400 available to borrow.

NOTE 5.       Operating Segments

The Company  organizes its business  units into two geographic  segments:  North
America and International.  Segment information for the three month period ended
April 1, 2000 and March 27, 1999 is as follows:

                                          Three Month Period Ended April 1, 2000
                                          --------------------------------------
                                            North
                                           America     International     Total
                                           -------     -------------     -----

Revenues from external customers.....      $49,368        $13,838       $63,206
Intersegment revenues................          907             --           907
Segment profit (EBITDA) (1)..........        5,398         (2,216)        3,182
Segment assets.......................      127,227         27,444       154,671

                                         Three Month Period Ended March 27, 1999
                                         ---------------------------------------
                                            North
                                           America     International     Total
                                           -------     -------------     -----

Revenues from external customers.....      $45,838        $11,307       $57,145
Intersegment revenues................        1,441             --         1,441
Segment profit (EBITDA) (1)..........        8,332         (1,225)        7,107
Segment assets.......................      115,144         23,021       138,165
- ----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income  taxes of $(2,082)  and
       $2,181 for the three month period ended April 1, 2000 and March 27, 1999,
       respectively,  excluding  interest  expense  of $4,390 and $4,062 for the
       three month period ended April 1, 2000 and March 27, 1999,  respectively,
       and  depreciation  and  amortization of $874 and $864 for the three month
       period ended April 1, 2000 and March 27, 1999, respectively.  EBITDA does
       not purport to  represent  net income or net cash  provided by  operating
       activities,   as  those  terms  are  defined  under  generally   accepted
       accounting  principles.  Further, the Company's measure of EBITDA may not
       be comparable to similarly titled measures of other companies.

                                       8
<PAGE>




Item 2.    Management's Discussion and Analysis of Financial Condition and
           Results of Operations
           Three Month Periods Ended April 1, 2000 and March 27, 1999
- --------------------------------------------------------------------------------

The  following  discussion  should  be  read in  conjunction  with  the  audited
Consolidated Financial Statements of HCI Direct, Inc. and Subsidiaries,  and the
respective Notes thereto, filed with the registrants' Annual Report on Form 10-K
for the fiscal year ended  December 31,  1999.  As used within Item 2 and 3, the
term "Company" refers to HCI Direct, Inc. and its wholly-owned subsidiaries.

The information herein contains forward looking statements within the meaning of
the Private  Securities  Litigation  Reform Act of 1995 that involve a number of
risks and  uncertainties.  A number  of  factors  could  cause  actual  results,
performance,  achievements of the Company,  or industry results to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by such forward looking statements.  These factors include,  but are not
limited to, the  significant  indebtedness  of the Company and in the  Company's
specific market areas: changes in prevailing interest rates and the availability
of and terms of  financing  to fund the cash  needs of the  Company;  inflation;
changes in costs of goods and  services;  economic  conditions in general and in
the Company's specific market areas;  demographic changes; changes in or failure
to comply with federal, state and/or local government regulations; liability and
other  claims  asserted  against the Company;  changes in operating  strategy or
development plans; labor disturbances;  changes in the Company's acquisition and
capital expenditure plans; and other factors referenced in Item 7A, Quantitative
and Qualitative Disclosures About Market Risk, in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1999. In addition, such forward
looking  statements are necessarily  dependent upon  assumptions,  estimates and
dates that may be incorrect or imprecise  and involve  known and unknown  risks,
uncertainties  and other factors.  Accordingly,  any forward looking  statements
included   herein  do  not  purport  to  be  predictions  of  future  events  or
circumstances  and  may  not be  realized.  Forward  looking  statements  can be
identified by among other things, the use of forward-looking terminology such as
"believes",   "expects",   "may",  "will",   "should",   "seeks",  "pro  forma",
"anticipates",  "intends" or the negative of any  thereof,  or other  variations
thereon or comparable terminology,  or by discussions of strategy or intentions.
Given these uncertainties,  readers are cautioned not to place undue reliance on
such forward looking statements. The Company disclaims any obligations to update
any such factors or to publicly  announce the results of any revisions to any of
the forward  looking  statements  contained  herein to reflect  future events or
developments.

Results of Operations
- ---------------------

The following  table sets forth certain  income  statement  data for the Company
expressed as a percentage of net revenues:

                                                      Three Month Periods Ended
                                                      -------------------------

                                                      April 1,         March 27,
                                                        2000              1999
                                                      --------         ---------

Net revenues...................................        100.0%            100.0%
         Cost of sales.........................         50.8              51.0
         Administrative and general expenses...          5.7               6.8
         Provision for doubtful accounts.......         11.8               8.3
         Marketing costs.......................         24.6              19.1
         Coupon redemption costs...............          1.1               1.9
         Depreciation and amortization.........          1.4               1.5
                                                       -----             -----
              Subtotal.........................         95.4              88.6
                                                       -----             -----

Income before interest-net, other expenses
   and provision for income taxes..............          4.6%             11.4%
                                                       =====             =====

                                       9

<PAGE>

The  Company's  sales  increased in the first  quarter of 2000  compared to last
year.  Revenues have increased 10.6% from  approximately  $57 million in 1999 to
$63 million in 2000. The number of first  shipments are up 475 thousand  (16.4%)
and the number of total  shipments  are up 697 thousand  (11.5%) over last year.
The Internet generated 70 thousand first shipments in 2000.

A new  Ultra  Shaper  style was  introduced  in 2000  which has had a  favorable
response from customers.

Three Month Period Ended April 1, 2000 Compared to Three Month Period Ended
March 27, 1999
- ---------------------------------------------------------------------------

Net revenues for the first  quarter of 2000 were $63.2  million,  an increase of
10.6% over 1999 first  quarter net  revenues  of $57.1  million.  North  America
contributed $3.5 million of the increase and  International  the balance made up
mostly by the United Kingdom.

Cost of sales  increased from $29.1 million in 1999 to $32.1 million in 2000, an
increase of 10.2%.  As a percentage of net revenues,  cost of sales decreased to
50.8% in 2000 from 51.0% in 1999.

Provision  for  doubtful  accounts  increased  to $7.5 million in 2000 from $4.7
million in 1999,  an increase of 57.3%.  This  increase was primarily due to the
change to the offer in the United  States  where the first  shipment  is totally
free and the second  shipment is three pair at full price.  This offer generates
more back end  shipments,  but it  initially  generates  higher bad debts.  As a
percentage of net  revenues,  bad debts were 11.8% for 2000 compared to 8.3% for
1999.

Marketing  costs  increased 42.3% to $15.5 million in 2000 from $10.9 million in
1999. The increase is due to a greater number and volume of mailing campaigns in
1999  versus  1998  where the  amortization  of these  deferred  costs are being
recorded  over a 42-month  period and increased  costs  incurred in 2000 of $3.6
million.  France,  the Internet and Little Silkies were not in operations in the
first  quarter  of  1999  resulting  in $0.7  million.  As a  percentage  of net
revenues, marketing costs were 24.6% in 2000 versus 19.1% in 1999.

Operating  income of $2.3 million in 2000  decreased  63.1% from $6.2 million in
1999.  This  decrease was primarily  the result of increased  revenue  offset by
provision  for doubtful  accounts and  marketing  costs.  As a percentage of net
revenues, operating income was 3.6% in 2000 versus 10.9% in 1999.

Liquidity and Capital Resources
- -------------------------------

The Company's cash  requirements  arise principally from the need to finance new
customer  acquisitions,  capital expenditures,  debt repayment and other working
capital  requirements.  The Company  expects to finance these cash  requirements
from its Revolving Credit Facility.

The decrease in working  capital of $14.8 million from the end of 1999 is caused
by increased  marketing  mailings in the first  quarter of 2000 which  increased
borrowings under line of credit and accounts payable.

Net cash used in operating  activities was $1.3 million for the first quarter of
2000 as compared to $8.6 million in 1999. This change was primarily due to lower
net income,  increases in accounts  payable and accrued  expenses,  decreases in
receivables and increases in the payments for customer  acquisition costs offset
by an increase in the amortization of customer acquisition costs.

Net cash used in investing  activities to acquire assets was $0.1 million in the
first quarter of 2000 compared to $0.2 million in 1999.

Net cash provided by financing  activities was $1.4 million and $8.9 million for
the first quarter of 2000 and 1999, respectively. There was $4.3 million reduced
net  borrowing  on the credit  line in 2000 as  compared to 1999 as well as $3.3
million in repayment made on bank debt.

                                       10

<PAGE>

The Recapitalization

As a result  of the  substantial  indebtedness  incurred  in  connection  with a
Recapitalization,  in October  1994,  the Company has  significant  debt service
obligations.  At  April  1,  2000,  the  outstanding  amount  of  the  Company's
indebtedness (other than trade payables and accrued expenses) is $142.9 million,
including  $69.1  million  of senior  secured  debt and $69.1  million of senior
subordinated  debt  (represented  by  the  Notes).  Since  consummation  of  the
Recapitalization,  the Company's  ongoing cash  requirements  through the end of
fiscal  2000  will  consist   primarily   of  interest   payments  and  required
amortization  payments  under the Credit  Agreement,  interest  payments  on the
Notes, payments of capital lease obligations,  front end marketing expenditures,
working  capital,  capital  expenditures  and taxes.  The required  amortization
payments  under the Credit  Agreement  will be:  $13.0  million  in 2000,  $20.0
million in 2001 and $19.0  million in 2002.  Other than upon a change of control
(as  defined) or as a result of certain  asset  sales,  the Company  will not be
required to make any principal  payments in respect of the Notes until maturity,
August 2002.

The Company's  primary source of liquidity will be cash flow from operations and
funds available to it under a revolving  credit  facility.  The revolving credit
facility provides for maximum borrowings of $24.0 million, $4.4 million of which
was available at April 1, 2000.

Legal Proceedings
- -----------------

As discussed further in Part II, Item 1--Legal  Proceedings,  from time to time,
the Company has received  inquiries from the Federal Trade  Commission  ("FTC"),
various  state  regulatory  authorities,   self-regulatory  agencies  and  trade
associations   concerning  aspects  of  the  Company's  promotional   materials,
including whether the terms of the Company's promotional offers are sufficiently
disclosed in these materials.

As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery  when she responds to the  Company's  initial  solicitation.  Under this
offer,  if  the  customer  does  not  elect  to  cancel  future  shipments,  she
automatically  becomes a participant in the Company's continuity program.  While
the Company believes that this new promotional  offer complies with the terms of
its  agreement  with  the  11-state  group,  the  Company  cannot  assure  this.
Accordingly,  there may be some  additional  modifications  that the Company may
need to make to its  promotional  materials  to fully  satisfy  the terms of the
agreement.

                                       11

<PAGE>



In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any further modifications to the Company's promotional materials.

The Company  received formal  inquiries from 2 states which were not part of the
11-state  group.  The Company had reached an agreement in principle  with one of
the two  states.  However,  the state never  finalized  this  agreement  and the
Company  has  not  heard  from  the  state  in over a year.  The  Company  is in
discussions  with the other  state and is  seeking to settle  the  inquiry.  The
Company does not believe  that the amount of any  settlement  of either  inquiry
will be significant.  While the Company believes that it will be able to resolve
these  inquiries and other future  inquiries,  it cannot assure this, nor can it
assure that these or other regulators or trade  associations will not require or
seek to impose  additional  changes to the  Company's  promotional  materials or
billing practices.  In addition, the Company cannot assure that these additional
changes to its materials or billing  practices,  if any, will not be significant
or will not have a material adverse effect on its business,  financial condition
or results of operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

Inflation
- ---------

Over the past three years, which has been a period of low inflation, the Company
has been able to increase  sales volume to compensate for increases in operating
expenses.  The Company has historically been able to increase its selling prices
as the  cost of  sales  and  related  operating  expenses  have  increased  and,
therefore, inflation has not had a significant effect on operations.


Item 3.  Quantitative and Qualitative Disclosures About Market Risk
- -------------------------------------------------------------------

The market risk of the Company's  financial  instruments as of April 1, 2000 has
not  significantly  changed since  December 31, 1999. The market risk profile on
December 31, 1999,  is disclosed  in the  Company's  1999 Annual  Report on Form
10-K.

                                       12
<PAGE>




PART II - OTHER INFORMATION
- ---------------------------

Item 1.  Legal Proceedings
- --------------------------

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

                                       13
<PAGE>


In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any further modifications to the Company's promotional materials.

The Company  received formal  inquiries from 2 states which were not part of the
11-state  group.  The Company had reached an agreement in principle  with one of
the two  states.  However,  the state never  finalized  this  agreement  and the
Company  has  not  heard  from  the  state  in over a year.  The  Company  is in
discussions  with the other  state and is  seeking to settle  the  inquiry.  The
Company does not believe  that the amount of any  settlement  of either  inquiry
will be significant.  While the Company believes that it will be able to resolve
these  inquiries and other future  inquiries,  it cannot assure this, nor can it
assure that these or other regulators or trade  associations will not require or
seek to impose  additional  changes to the  Company's  promotional  materials or
billing practices.  In addition, the Company cannot assure that these additional
changes to its materials or billing  practices,  if any, will not be significant
or will not have a material adverse effect on its business,  financial condition
or results of operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

Item 2.  Change in Securities
         None.

Item 3.  Defaults upon Senior Securities
         None.

Item 4.  Submission of Matters to a vote of Security Holders
         None.

Item 5.  Other Information
         None.

Item 6.  Exhibits and Reports on Form 8K.

     A.  Exhibits

         4.1   Amendment  and Waiver to the Credit  Agreement  dated as of March
               27, 2000 among the  Company,  various  lending  institutions  and
               Bankers Trust Company, as Agent.

         27.0  Financial Data Schedule

     B.  Form 8K
         No reports on Form 8K have been filed during the quarter for which this
         report is filed.


                                       14
<PAGE>



SIGNATURES
- ----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                               HCI DIRECT, INC.
                                                               ----------------
                                                               (Registrant)





Date:  May 15, 2000                                     /s/  MICHAEL D. ROWLEY
- -------------------                                    ------------------------
                                                              Michael D. Rowley
                                                               Vice President &
                                                        Chief Financial Officer

                                       15

                                                                    EXHIBIT 4.1
                                                                    -----------

                                    AMENDMENT
                                    ---------

                  AMENDMENT  (this  "Amendment"),  dated as of March  27,  2000,
among HCI DIRECT, INC. (formerly known as Hosiery Corporation of America,  Inc.)
a Delaware  corporation (the "Borrower"),  the lending institutions party to the
Credit Agreement  referred to below (the "Banks") and BANKERS TRUST COMPANY,  as
Agent  (in  such  capacity,  the  "Agent").   Unless  otherwise  indicated,  all
capitalized  terms  used  herein  and  not  otherwise  defined  shall  have  the
respective  meanings  provided  such terms in the Credit  Agreement  referred to
below.

                              W I T N E S S E T H:
                              - - - - - - - - - -

                  WHEREAS, the Borrower,  the Banks and the Agent are parties to
a Credit Agreement,  dated as of October 17, 1994 and amended and restated as of
November  20,  1997  (as  amended,   amended  and  restated,   modified   and/or
supplemented  through but not included the Amendment  Effective Date referred to
below, the "Credit Agreement"); and

                  WHEREAS,  subject to an on the terms and  conditions set forth
herein,  the  parties  hereto  wish to amend the Credit  Agreement,  as provided
below;

                  NOW, THEREFORE, it is agreed:

I.       Amendments to Credit Agreement.
- ---------------------------------------

         1. Section 8.11 of the Credit  Agreement is hereby  amended by deleting
the table  appearing in said  Section in its  entirety and  inserting in lieu of
thereof the following new table:

"Fiscal Quarter                                                     Ratio
- ---------------                                                   ---------

Fiscal quarter ended in March, 2000                               0.60 to 1
Fiscal quarter ended in June, 2000                                0.80 to 1
Fiscal quarter ended in September, 2000                           0.85 to 1
Each fiscal quarter ended thereafter                              1.15 to 1

         2. Section 8.12 of the Credit  Agreement is hereby  amended by deleting
the table  appearing in said  Section in its  entirety and  inserting in lieu of
thereof the following new table:

"Fiscal Quarter                                                    Amount
- ---------------                                                  -----------
Fiscal quarter ended in March, 2000                              $16,000,000
Fiscal quarter ended in June, 2000                               $22,500,000
Fiscal quarter ended in September, 2000                          $24,500,000
Each fiscal quarter ended in December, 2000                      $42,000,000


<PAGE>



Fiscal quarter ended in March, 2001                              $38,000,000
Fiscal quarter ended in June, 2001                               $45,000,000
Fiscal quarter ended in September, 2001                          $45,000,000
Each fiscal quarter ended in December, 2001                      $50,000,000

         3. Section 8.13 of the Credit  Agreement is hereby  amended by deleting
the table  appearing in said  Section in its  entirety and  inserting in lieu of
thereof the following new table:

"Fiscal Quarter                                                     Ratio
- ---------------                                                   ---------
Fiscal quarter ended in March, 2000                               4.50 to 1
Fiscal quarter ended in June, 2000                                3.25 to 1
Fiscal quarter ended in September, 2000                           3.00 to 1
Each fiscal quarter ended in December, 2000                       2.00 to 1

         4.       Section 10 of the  Credit  Agreement  is hereby  amended  by
increasing each of the percentages specified in the definitions of Applicable
Base Rate Margin and Applicable Eurodollar Margin by 0.50%

         5. The definition of "IRF Maturity Date" appearing in Section 10 of the
Credit  Agreement  is hereby  amended by deleting  the text "March 31, 2000" and
inserting "February 1, 2002" in lieu thereof.


II.      Miscellaneous.
- ----------------------

         1. In order to induce  the  Banks to enter  into  this  Amendment,  the
Borrower hereby (i) makes each of the representations, warranties and agreements
contained in Section 6 of the Credit  Agreement and (ii) represents and warrants
that there exists no Default or Event of Default,  in each case on the amendment
Effective Date, both before and after giving effect to this Amendment.

         2. This  Amendment is limited as specified  and shall not  constitute a
modification,  acceptance  or  waiver  of any  other  provision  of  the  Credit
Agreement or any other Credit Document.

         3. This Amendment may be executed in any number of counterparts  and by
the  different   parties  hereto  on  separate   counterparts,   each  of  which
counterparts when executed and delivered shall be an original,  but all of which
shall  together  constitute  one and the  same  instrument.  A  complete  set of
counterparts shall be lodged with the Borrower and the Agent.

         4.  THIS  AMENDMENT  AND THE  RIGHTS  AND  OBLIGATIONS  OR THE  PARTIES
HEREUNDER  SHALL BE CONSTRUED IN ACCORDANCE  WITH AND GOVERNED BY THE LAW OF THE
STATE OF NEW YORK.


<PAGE>



         5. This Amendment  shall become  effective on the date (the  "Amendment
Effective Date") when (i) each of the Borrower, the Required Banks and each Bank
with an Incremental  Revolving Commitment shall have signed a counterpart hereof
(whether the same or different counterparts) and shall have delivered (including
by way of facsimile  transmission)  the same to White & Case LLP, 1155 Avenue of
the  Americas,  New York, NY 10036  Attention:  Jason Shames  (facsimile  number
212-354-8113)   and  (ii)  the  Borrower  shall  have  paid  to  the  Agent  for
distribution to each Bank that has executed a counterpart  hereof on or prior to
5:00 P.M.  (New York time) on March  27,2000 an amendment fee equal to 0.125% of
the sum of (x) its Revolving commitment,  if any, as in effect immediately prior
to the amendment  Effective  Date plus (y) the aggregate  outstanding  principal
amount of its Term Loans, if any,  immediately prior to the Amendment  Effective
Date plus (z) its Incremental Revolving Commitment,  if any, as in effect on the
Amendment Effective Date.


         6. From and after the Amendment  Effective  Date, all references to the
Credit Agreement in the Credit Agreement and the other Credit Documents shall be
deemed to be references to the Credit Agreement as modified hereby.



                                      * * *


<PAGE>




                  IN WITNESS  WHEREOF,  each of the parties  hereto has caused a
counterpart  of this  Amendment to be duly executed and delivered as of the date
first above written.

                                                               HCI DIRECT, INC.


                                                   By:_________________________
                                                      Name:
                                                      Title:


                                                         BANKERS TRUST COMPANY,
                                                      Individually and as Agent


                                                   By:_________________________
                                                      Name:
                                                      Title:


                                                  BANK POLSKA KASA OPIEKI, S.A.


                                                   By:_________________________
                                                      Name:
                                                      Title:


                                                         EUROPEAN AMERICAN BANK


                                                   By:_________________________
                                                      Name:
                                                      Title:


                                                      FIRST UNION NATIONAL BANK


                                                   By:_________________________
                                                      Name:
                                                      Title:


<PAGE>




                                                  NATIONAL WESTMINSTER BANK PLC
                                                  NEW YORK and/or NASSAU BRANCH


                                                   By:_________________________
                                                      Name:
                                                      Title:



                                                          BANK OF AMERICA, N.A.
                                                  (formerly, NationsBank, N.A.)


                                                   By:_________________________
                                                      Name:
                                                      Title:



<TABLE> <S> <C>


<ARTICLE>                     5
<CIK>                         0000934383
<NAME>                        HCI Direct, Inc.
<MULTIPLIER>                    1,000

<S>                             <C>
<PERIOD-TYPE>                   Year
<FISCAL-YEAR-END>               Dec-31-2000
<PERIOD-START>                  Jan-01-2000
<PERIOD-END>                    Apr-01-2000
<CASH>                                 0
<SECURITIES>                           0
<RECEIVABLES>                     51,050
<ALLOWANCES>                       5,936
<INVENTORY>                       15,788
<CURRENT-ASSETS>                  66,493
<PP&E>                            37,516
<DEPRECIATION>                    21,739
<TOTAL-ASSETS>                   154,671
<CURRENT-LIABILITIES>             79,548
<BONDS>                           69,761
                  0
                       38,119
<COMMON>                              14
<OTHER-SE>                       (86,161)
<TOTAL-LIABILITY-AND-EQUITY>     154,671
<SALES>                           63,206
<TOTAL-REVENUES>                  63,206
<CGS>                             12,923
<TOTAL-COSTS>                     32,106
<OTHER-EXPENSES>                       0
<LOSS-PROVISION>                   7,464
<INTEREST-EXPENSE>                 4,390
<INCOME-PRETAX>                   (2,082)
<INCOME-TAX>                        (791)
<INCOME-CONTINUING>               (1,291)
<DISCONTINUED>                         0
<EXTRAORDINARY>                        0
<CHANGES>                              0
<NET-INCOME>                      (1,291)
<EPS-BASIC>                            0
<EPS-DILUTED>                          0



</TABLE>


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