HCI DIRECT INC
10-Q, 2000-11-14
KNITTING MILLS
Previous: APPLE HOMES CORP INC, NT 10-Q, 2000-11-14
Next: HCI DIRECT INC, 10-Q, EX-3, 2000-11-14




                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(MARK ONE)
(  X  )  QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For Quarter Ended September 30, 2000

         or

(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For the Transition Period From _______ to ________

Commission File No. 33-87392

                               HCI DIRECT, INC.
       ------------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

DELAWARE                                                  36-0782950
----------------------------------          ------------------------------------
(State or other jurisdiction of             (I.R.S. Employer Identification No.)
incorporation or organization)

3369 Progress Drive
Bensalem, Pennsylvania                                                19020
---------------------------------------------                      ------------
(Address of principal executive offices)                            (Zip Code)

Registrant's telephone number, including area code:  (215) 244-1777


Indicate by check mark whether the Registrant (1) has filed all reports required
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing  requirements  for
the past 90 days.

         Yes             X                         No
                  ---------------                          ---------------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Class                                         Outstanding at November 13, 2000
----------------------------                  ---------------------------------
Voting                                                    1,331,574
Class A, non-voting                                          75,652


<PAGE>


INDEX                                                                     PAGE
-----                                                                     ----

PART I - FINANCIAL INFORMATION
------------------------------

Item 1.  Condensed Consolidated Financial Statements (Unaudited)

           Condensed Consolidated Balance Sheets
           September 30, 2000 and December 31, 1999                        3

           Condensed Consolidated Statements of Operations
           Three month and nine month periods ended
           September 30, 2000 and September 25, 1999                       4

           Condensed Consolidated Statements of Cash Flows
           Nine month periods ended September 30, 2000 and
           September 25, 1999                                              5

           Notes to Condensed Consolidated Financial Statements          6-9


Item 2.  Management's Discussion and Analysis of Financial
         Condition and Results of Operations                           10-12

Item 3.  Quantitative and Qualitative Disclosures About
         Market Risk                                                      13


PART II - OTHER INFORMATION                                               14
---------------------------


SIGNATURES                                                                15


                                       2
<PAGE>
                              PART I - FINANCIAL INFORMATION

Item 1.  Condensed Consolidated Financial Statements
----------------------------------------------------
<TABLE>
                                             HCI DIRECT, INC. AND SUBSIDIARIES
                                           CONDENSED CONSOLIDATED BALANCE SHEETS
                                          SEPTEMBER 30, 2000 AND DECEMBER 31, 1999
                                  (Dollars in thousands, except share and per share data)
<CAPTION>
                                                                                             September 30,   December 31,
                                                                                                 2000           1999
                                                                                             -------------   ------------
                                                                                             (Unaudited)
ASSETS
CURRENT ASSETS:
<S>                                                                                          <C>                  <C>
     Cash and cash equivalents ...........................................................    $       --     $       --
     Accounts receivable, less an allowance for doubtful accounts of
      $3,856 and $6,048 in 2000 and 1999, respectively ...................................        35,188         49,625
     Inventories .........................................................................        23,059         14,248
     Prepaid customer acquisition costs ..................................................           905          6,548
     Prepaid and other current assets ....................................................         3,140          4,649
                                                                                              ----------     ----------
          Total current assets ...........................................................        62,292         75,070
PROPERTY AND EQUIPMENT, net ..............................................................        15,893         16,467
DEFERRED CUSTOMER ACQUISITION COSTS ......................................................        58,818         56,203
DEFERRED DEBT ISSUANCE COSTS, less accumulated amortization of
     $9,338 and $8,227 in 2000 and 1999, respectively ....................................         2,288          3,337
GOODWILL, less accumulated amortization of $280 and $185 in 2000 and 1999, respectively...         3,514          3,609
OTHER ASSETS .............................................................................           946            926
                                                                                              ----------     ----------
TOTAL ....................................................................................    $  143,751     $  155,612
                                                                                              ==========     ==========

LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES:
     Borrowings under line of credit .....................................................    $   17,233     $   13,750
     Current portion of long-term debt ...................................................        18,367         13,117
     Current portion of capital lease obligations ........................................         1,738          1,526
     Bank overdrafts .....................................................................         6,817             33
     Accounts payable ....................................................................        10,836         15,061
     Accrued expenses and other current liabilities ......................................         8,132          8,342
     Accrued interest ....................................................................         2,251          4,625
     Accrued coupon redemption costs .....................................................         3,758          4,166
     Deferred income taxes ...............................................................        10,850         12,379
     Income taxes payable ................................................................           347            358
                                                                                              ----------     ----------
          Total current liabilities ......................................................        80,329         73,357
LONG-TERM DEBT, Less current portion .....................................................        93,745        108,566
CAPITAL LEASE OBLIGATIONS, Less current portion ..........................................         4,110          4,399
ACCRUED COUPON REDEMPTION COSTS ..........................................................           310            336
DEFERRED INCOME TAXES ....................................................................        13,809         15,753
                                                                                              ----------     ----------
          Total liabilities ..............................................................       192,303        202,411
                                                                                              ----------     ----------
COMMITMENTS AND CONTINGENT LIABILITIES
STOCKHOLDERS' DEFICIENCY:
     Preferred stock, $.01 par value, 12,000,000 shares authorized:
       5,000,000 and 4,000,000 shares designated as pay-in-kind preferred stock
       in 2000 and 1999 respectively, value of $10 per share; 25% cumulative,
       (liquidation preference of $158,463 and $127,885 in 2000 and 1999,
       respectively), 3,811,901 shares issued in 2000 and 1999,
       3,803,186 shares outstanding in 2000 and 1999 .....................................        43,118         38,119
     Common stock, voting, $.01 par value: 60,000,000 shares authorized,
       1,350,174 shares issued in 2000 and 1999, 1,331,574 shares outstanding in
       2000 and 1999 .....................................................................            13             13
     Common stock, Class A, non-voting, $.01 par value:
       1,000,000 shares authorized, 75,652 shares issued and outstanding .................             1              1
     Additional paid-in capital ..........................................................        19,120         19,120
     Compensatory stock options outstanding ..............................................        20,943         20,943
     Accumulated deficit .................................................................      (129,662)      (122,722)
     Restricted stock ....................................................................            (9)          (197)
                                                                                              ----------     ----------
                                                                                                 (46,476)       (44,723)
     Treasury stock, at cost, 27,315 shares in 2000 and 1999 (8,715 preferred shares
       and 18,600 common shares) .........................................................        (2,076)        (2,076)
                                                                                              ----------     ----------
          Net stockholders' deficiency ...................................................       (48,552)       (46,799)
                                                                                              ----------     ----------
TOTAL ....................................................................................    $  143,751     $  155,612
                                                                                              ==========     ==========
<FN>
                 See notes to condensed consolidated financial statements.
</FN>
                                             3
</TABLE>
<PAGE>
<TABLE>

                                                 HCI DIRECT, INC. AND SUBSIDIARIES
                                          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                                      (Dollars in thousands)
                                                            (Unaudited)
<CAPTION>


                                               Three Month Periods Ended         Nine Month Periods Ended
                                             -----------------------------    -----------------------------
                                              September 30,   September 25,   September 30,   September 25,
                                                  2000            1999            2000            1999
                                                --------        --------        ---------       --------
<S>                                            <C>              <C>             <C>             <C>
NET REVENUES ................................   $ 50,703        $ 61,246        $ 169,908       $ 180,813
                                                --------        --------        ---------       ---------
COSTS AND EXPENSES:
     Cost of sales ..........................     22,464          26,486           81,668          83,301
     Administrative and general expenses.....      3,723           3,386           11,742          10,740
     Provision for doubtful accounts ........      4,944           5,553           17,603          17,263
     Marketing costs ........................     17,871          12,653           49,964          36,487
     Coupon redemption costs ................        483             694            1,893           2,663
     Depreciation and amortization ..........        930             879            2,718           2,636
     Expenses related to stock offering .....       --             2,000               --           2,000
     Other expenses .........................        491             (34)           1,282             504
                                                --------        --------        ---------       ---------

OPERATING (LOSS) INCOME .....................       (203)          9,629            3,038          25,219
     Interest income ........................         11               9               27              24
     Interest expense .......................      4,469           4,178           13,193          12,410
                                                --------        --------        ---------       ---------

(LOSS) INCOME BEFORE (BENEFIT) PROVISION
  FOR INCOME TAXES ..........................     (4,661)          5,460          (10,128)         12,833
(BENEFIT) PROVISION FOR INCOME TAXES ........     (1,312)          2,207           (3,188)          5,009
                                                --------        --------        ---------       ---------

NET (LOSS) INCOME ...........................   $ (3,349)       $  3,253        $  (6,940)      $   7,824
                                                ========        ========        =========       =========
<FN>
                                     See notes to condensed consolidated financial statements.
</FN>







                                                                       4
</TABLE>



<PAGE>
<TABLE>

                                          HCI DIRECT, INC. AND SUBSIDIARIES
                                    CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                             NINE MONTH PERIODS ENDED SEPTEMBER 30, 2000 AND SEPTEMBER 25, 1999
                                                 (Dollars in thousands)
                                                      (Unaudited)
<CAPTION>

                                                                               2000             1999
                                                                             --------         --------
OPERATING ACTIVITIES:
<S>                                                                          <C>             <C>
   Net (loss) income .....................................................   $ (6,940)        $  7,824
   Adjustments to reconcile net (loss) income to net cash used in
    operating activities:
      Depreciation and amortization ......................................      2,718            2,636
      Amortization of debt issue costs and discounts .....................      1,348            1,374
      Other ..............................................................        195              186
      Amortization of deferred customer acquisition costs ................     41,873           32,708
      (Increase) decrease in operating assets:
            Accounts receivable ..........................................     14,437           (9,783)
            Inventories ..................................................     (8,811)             838
            Payments for deferred customer acquisition costs .............    (44,488)         (43,271)
            Prepaid and other current assets .............................      7,152           (3,146)
            Other assets .................................................       (196)            (124)
      Increase (decrease) in operating liabilities:
            Accounts payable, accrued expenses and other liabilities .....        (36)             897
            Deferred income taxes ........................................     (3,473)           4,832
            Accrued coupon redemption costs ..............................       (434)            (267)
                                                                             --------         --------
                  Net cash provided by (used in) operating activities.....      3,345           (5,296)
                                                                             --------         --------

INVESTING ACTIVITIES:
   Acquisitions of property and equipment ................................       (789)            (611)
   Proceeds from sale of property and equipment ..........................         24               16
                                                                             --------         --------
                  Net cash used in investing activities ..................       (765)            (595)
                                                                             --------         --------

FINANCING ACTIVITIES:
   Net borrowings under line of credit ...................................      3,483           11,200
   Payments on bank and other financing ..................................     (9,808)          (3,838)
   Payments on capital leases ............................................     (1,192)          (1,354)
   Issuance of preferred stock ...........................................      4,999               --
   Debt issuance costs ...................................................        (62)            (117)
                                                                             --------         --------
                  Net cash (used in) provided by financing activities.....     (2,580)           5,891
                                                                             --------         --------

NET DECREASE IN CASH AND CASH EQUIVALENTS ................................         --               --
   Cash and cash equivalents at beginning of year ........................         --               --
                                                                             --------         --------
   Cash and cash equivalents at end of period ............................   $     --         $     --
                                                                             ========         ========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
   Cash paid during the year for:
      Interest ...........................................................   $ 14,144         $ 13,764
                                                                             ========         ========
      Income taxes .......................................................   $    285         $    372
                                                                             ========         ========

SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES:
  Capital lease obligations of  $1,115 and $730 were entered into for new equipment during the nine month periods
  ended 2000 and 1999 respectively.
<FN>
                    See notes to condensed consolidated financial statements.
</FN>

                                                5
</TABLE>


<PAGE>


                        HCI DIRECT, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (Dollars in thousands, except share and per share data)
                                   (Unaudited)


NOTE 1.       Condensed Consolidated Financial Statements

In the opinion of management,  the accompanying condensed consolidated financial
statements of HCI Direct, Inc. and subsidiaries,  which are unaudited except for
the  Consolidated  Balance Sheet as of December 31, 1999,  which is derived from
audited  financial  statements,  include  all normal and  recurring  adjustments
necessary to present fairly the Company's financial position as of September 30,
2000 and the results of  operations  for the three and nine month  periods ended
September  30, 2000 and  September  25, 1999,  and cash flows for the nine month
periods ended September 30, 2000 and September 25, 1999.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   These  condensed   consolidated  financial
statements  should  be read  in  conjunction  with  the  consolidated  financial
statements  and notes thereto  included in the  Company's  Annual Report on Form
10-K as filed with the Securities and Exchange Commission on March 30, 2000.


NOTE 2.       Inventories

                                                 September 30,     December 31,
                                                     2000              1999
                                                 -------------     ------------

Raw materials...................................    $ 1,300           $   859
Work-in-process.................................      2,269             2,984
Finished goods..................................     15,605             7,658
Promotional and packing material................      3,885             2,747
                                                    -------           -------
                                                    $23,059           $14,248
                                                    =======           =======

NOTE 3.      Commitments and Contingencies

The  Company has  continuing  obligations  with  certain  members of  management
pursuant to previously signed employment agreements.

The  Company  has  agreed  to pay  Kelso an  annual  fee of $263  each  year for
financial  advisory services and to reimburse Kelso for  out-of-pocket  expenses
incurred.  Non-officer directors of the Company,  other than those directors who
are affiliated with Kelso,  will be paid an annual retainer of $20. In addition,
all out-of-pocket expenses of non-officer  directors,  including those directors
who are affiliated with Kelso, related to meetings attended,  will be reimbursed
by the Company. Non-officer directors, including those directors affiliated with
Kelso,  will receive no additional  compensation for their services as directors
of the Company except as described above.

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

                                       6
<PAGE>


As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any future modifications to the Company's promotional materials.

The Company  received formal  inquiries from 2 states which were not part of the
11-state  group.  The Company had reached an agreement in principle  with one of
the two  states.  However,  the state never  finalized  this  agreement  and the
Company  has  not  heard  from  the  state  in over a year.  The  Company  is in
discussions  with the other  state and is  seeking to settle  the  inquiry.  The
Company does not believe  that the amount of any  settlement  of either  inquiry
will be significant.  While the Company believes that it will be able to resolve
these  inquiries and other future  inquiries,  it cannot assure this, nor can it
assure that these or other regulators or trade  associations will not require or
seek to impose  additional  changes to the  Company's  promotional  materials or
billing practices.  In addition, the Company cannot assure that these additional
changes to its materials or billing  practices,  if any, will not be significant
or will not have a material adverse effect on its business,  financial condition
or results of operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

                                       7
<PAGE>

On  January  6,  2000,  the  Internal  Revenue  Service  issued  notice of a Tax
Deficiency  for the years ended  December  31, 1993 and 1994 of $639 and $2,336,
respectively  plus  accrued  interest of $419 for 1993 and $1,230 for 1994.  The
total  assessment  for both tax and  interest  for these  years is  $4,624.  The
deficiency being assessed is for a  corporate-owned  life insurance (COLI) plan.
This plan was  discontinued  when the Company was sold in 1994 and the  policies
were  transferred  to the former owner at that time. As part of the  acquisition
agreement,  the former owner is responsible for any tax deficiencies  related to
the COLI and the monies  being  assessed  by the  Internal  Revenue  Service are
currently being held in an escrow account.

NOTE 4.       Note Payable to Bank

The  Company  has  a  revolving  credit  facility  which  provides  for  maximum
borrowings  of $24,000 of which $1,000 is not currently  committed.  The Company
can  borrow  based  on a  formula  which  comprises  the sum of 80% of  accounts
receivable and 50% of inventory. Interest is charged at the bank's prime lending
rate plus 1% or 2% over the Eurodollar rate.

Effective March 30, 2000, the Company amended its Credit Agreement to extend the
Incremental  Revolving Loan of $4,000 through the life of the Credit  Agreement.
This loan can be made from time to time  after  the  existing  revolving  credit
facility equals $20,000.  Also, the Company amended certain  financial ratios as
defined in the  agreement for 2000 and  subsequent  years and increased the Euro
and Base Rate margin .50%.

Effective September 27, 2000, the Company amended its Credit Agreement to change
certain  financial  ratios as defined in the agreement  for 2000 and  subsequent
years and increased the Euro and Base Rate margin .50%.

At  September  30,  2000,  there  were  outstanding  borrowings  of $17,233 at a
weighted  average  interest  rate of 9.8%. In addition,  there were  outstanding
letters of credit of approximately $894 resulting in $4,873 available to borrow.

NOTE 5.       Operating Segments

The Company  organizes its business  units into two geographic  segments:  North
America  and  International.  Segment  information  for the three and nine month
period ended September 30, 2000 and September 25, 1999 is as follows:

                                     Three Month Period Ended September 30, 2000
                                     -------------------------------------------
                                         North
                                        America     International       Total
                                        -------     -------------      -------

Revenues from external customers.....   $42,950        $7,753          $50,703
Intersegment revenues................       785            --              785
Segment profit (EBITDA) (1)..........     2,206        (1,468)             738
Segment assets.......................   116,435        27,316          143,751


                                     Three Month Period Ended September 25, 1999
                                     -------------------------------------------
                                         North
                                        America     International       Total
                                        -------     -------------      -------

Revenues from external customers.....   $53,453        $7,793          $61,246
Intersegment revenues................       330            --              330
Segment profit (EBITDA) (1)..........    12,295           222           12,517
Segment assets.......................   126,615        23,842          150,457

----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income  taxes of ($4,661)  and
       $5,460 for the three month period ended  September 30, 2000 and September
       25, 1999,  respectively,  excluding interest expense of $4,469 and $4,178
       for the three month period ended  September  30, 2000 and  September  25,
       1999,  respectively,  and  depreciation and amortization of $930 and $879
       for the three month period ended  September  30, 2000 and  September  25,
       1999,  respectively.  EBITDA does not purport to represent  net income or
       net cash  provided by  operating  activities,  as those terms are defined
       under generally accepted accounting  principles.  Further,  the Company's
       measure of EBITDA may not be comparable to similarly  titled  measures of
       other companies.

                                       8
<PAGE>

                                     Nine Month Period Ended September 30, 2000
                                     ------------------------------------------
                                         North
                                        America     International       Total
                                        -------     -------------      -------

Revenues from external customers.....  $138,184        $31,724         $169,908
Intersegment revenues................     2,341             --            2,341
Segment profit (EBITDA) (1)..........    11,030         (5,247)           5,783
Segment assets.......................   116,435         27,316          143,751


                                     Nine Month Period Ended September 25, 1999
                                     ------------------------------------------
                                         North
                                        America     International       Total
                                        -------     -------------      -------

Revenues from external customers.....  $150,783        $30,030         $180,813
Intersegment revenues................     2,272             --            2,272
Segment profit (EBITDA) (1)..........    30,967         (1,088)          29,879
Segment assets.......................   126,615         23,842          150,457


----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income taxes of ($10,128)  and
       $12,833 for the nine month period ended  September 30, 2000 and September
       25, 1999, respectively, excluding interest expense of $13,193 and $12,410
       for the nine month  period ended  September  30, 2000 and  September  25,
       1999,  respectively,  and  depreciation  and  amortization  of $2,718 and
       $2,636 for the nine month period ended  September  30, 2000 and September
       25, 1999,  respectively.  EBITDA does not purport to represent net income
       or net cash provided by operating activities,  as those terms are defined
       under generally accepted accounting  principles.  Further,  the Company's
       measure of EBITDA may not be comparable to similarly  titled  measures of
       other companies.


                                       9
<PAGE>


Item 2.  Management's Discussion and Analysis of Financial Condition and
         Results of Operations
         Three and Nine Month Periods Ended September 30, 2000 and
         September 25, 1999
------------------------------------------------------------------------

The  following  discussion  should  be  read in  conjunction  with  the  audited
Consolidated Financial Statements of HCI Direct, Inc. and Subsidiaries,  and the
respective Notes thereto, filed with the registrants' Annual Report on Form 10-K
for the fiscal year ended  December 31,  1999.  As used within Item 2 and 3, the
term "Company" refers to HCI Direct, Inc. and its wholly-owned subsidiaries.

The information herein contains forward looking statements within the meaning of
the Private  Securities  Litigation  Reform Act of 1995 that involve a number of
risks and  uncertainties.  A number  of  factors  could  cause  actual  results,
performance,  achievements of the Company,  or industry results to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by such forward looking statements.  These factors include,  but are not
limited to, the  significant  indebtedness  of the Company and in the  Company's
specific market areas: changes in prevailing interest rates and the availability
of and terms of  financing  to fund the cash  needs of the  Company;  inflation;
changes in costs of goods and  services;  economic  conditions in general and in
the Company's specific market areas;  demographic changes; changes in or failure
to comply with federal, state and/or local government regulations; liability and
other  claims  asserted  against the Company;  changes in operating  strategy or
development plans; labor disturbances;  changes in the Company's acquisition and
capital expenditure plans; and other factors referenced in Item 7A, Quantitative
and Qualitative Disclosures About Market Risk, in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1999. In addition, such forward
looking  statements are necessarily  dependent upon  assumptions,  estimates and
dates that may be incorrect or imprecise  and involve  known and unknown  risks,
uncertainties  and other factors.  Accordingly,  any forward looking  statements
included   herein  do  not  purport  to  be  predictions  of  future  events  or
circumstances  and  may  not be  realized.  Forward  looking  statements  can be
identified by among other things, the use of forward-looking terminology such as
"believes",   "expects",   "may",  "will",   "should",   "seeks",  "pro  forma",
"anticipates",  "intends" or the negative of any  thereof,  or other  variations
thereon or comparable terminology,  or by discussions of strategy or intentions.
Given these uncertainties,  readers are cautioned not to place undue reliance on
such forward looking statements. The Company disclaims any obligations to update
any such factors or to publicly  announce the results of any revisions to any of
the forward  looking  statements  contained  herein to reflect  future events or
developments.

Results of Operations
---------------------
<TABLE>

The following table sets forth certain income statement data for the Company expressed as a percentage of net revenues:
<CAPTION>
                                                    Three Month Periods Ended      Nine Month Periods Ended
                                                    -------------------------      ------------------------

                                                   September 30,  September 25,   September 30,   September 25,
                                                       2000           1999             2000           1999
                                                       ----           ----             ----           ----
<S>                                                  <C>             <C>             <C>             <C>
Net revenues                                          100.0%         100.0%          100.0%          100.0%
          Cost of sales                                44.3           43.3            48.1            46.1
          Administrative and general expenses           7.3            5.5             6.9             5.9
          Provision for doubtful accounts               9.8            9.1            10.4             9.5
          Marketing costs                              35.2           20.7            29.4            20.2
          Coupon redemption costs                       1.0            1.1             1.1             1.5
          Depreciation and amortization                 1.8            1.4             1.6             1.5
                                                      -----         ------          ------          ------
                    Subtotal                           99.4           81.1            97.5            84.7
                                                      -----         ------          ------          ------


Income before interest-net, other expenses
   and provision for income taxes                       0.6%          18.9%            2.5%          15.3%
                                                      =====          ======         ======          =====
</TABLE>



                                       10
<PAGE>




Three Month Period Ended September 30, 2000 Compared to Three Month Period Ended
September 25, 1999
--------------------------------------------------------------------------------

Net revenues  for the third  quarter of 2000 were $50.7  million,  a decrease of
$10.5  million or 17.2% from 1999 third  quarter net revenues of $61.2  million.
The decrease occurred primarily in the United States due mainly to the timing of
and response to marketing campaigns.

Cost of sales  decreased  from $26.5 million in 1999 to $22.5 million in 2000, a
decrease of 15.2%.  As a percentage of net revenues,  cost of sales increased to
44.3% in 2000  from  43.3% in 1999,  largely  reflecting  the  expansion  in the
Company's developing overseas markets.

Provision  for  doubtful  accounts  decreased  to $4.9 million in 2000 from $5.6
million in 1999, a decrease of 11.0%. As a percentage of net revenues, bad debts
were 9.8% for 2000 compared to 9.1% for 1999.

Marketing  costs  increased by 41.2% to $17.9 million in 2000 from $12.7 million
in 1999,  despite a reduction in the overall  level of marketing  activity.  The
Company  typically  defers the cost of marketing  campaigns and amortizes  them,
provided  that   sufficient   data  exists  to  provide  a  reliable  basis  for
amortization.  The  increase  in  costs  in 2000  was  attributable  to two main
factors:  (a) the  increase in the number and volume of  marketing  campaigns in
1999 versus 1998 and (b) the fact that several new  marketing  initiatives  were
undertaken  in  2000,  including  socks,  "Little  Silkies",  Internet  customer
acquisition and a further broadening of the Company's geographic base.

Operating loss of $(0.2) million in 2000 compared with operating  profit of $9.6
million in 1999. This decrease was primarily the result of decreased revenue and
the increase in marketing costs as explained above.

Nine Month Period Ended September 30, 2000 Compared to Nine Month Period Ended
September 25, 1999
------------------------------------------------------------------------------

Net revenues decreased by 6.0% to $169.9 million in the nine months of 2000 from
$180.8 million for the same period in 1999. The decrease  occurred  primarily in
the United States.

Cost of sales  increased to $81.7  million in the nine months of 2000 from $83.3
million in 1999. As a percentage of net revenues,  cost of sales is 48.1% in the
first nine months of 2000 compared to 46.1% in 1999.

Administrative  and  general  expenses  increased  to $11.7  million in the nine
months of 2000 from $10.7 million in 1999. Increased personnel costs account for
the  increase.  As a  percentage  of net  revenues,  administrative  and general
expenses increased to 6.9% in the first nine months of 2000 from 5.9% in 1999.

Provision for doubtful accounts increased to $17.6 million in 2000's nine months
from $17.3  million in 1999.  As a percentage  of net  revenues,  provision  for
doubtful  accounts  was  10.4%  and 9.5% for the nine  months  of 2000 and 1999,
respectively.

Marketing  costs  increased by 36.9% to $50.0 million in 2000 from $36.5 million
in 1999,  despite a reduction in the overall  level of marketing  activity.  The
Company  typically  defers the cost of marketing  campaigns and amortizes  them,
provided  that   sufficient   data  exists  to  provide  a  reliable  basis  for
amortization.  The  increase  in  costs  in 2000  was  attributable  to two main
factors:  (a) the  increase in the number and volume of  marketing  campaigns in
1999 versus 1998 and (b) the fact that several new  marketing  initiatives  were
undertaken  in  2000,  including  socks,  "Little  Silkies",  Internet  customer
acquisition and a further broadening of the Company's geographic base.

Operating  income of $3.0 million  decreased  88.0% from $25.2  million in 1999.
This  decrease  was  primarily  the result of decreased  revenues and  increased
expenses for  administrative  and general,  provision for doubtful  accounts and
marketing  costs. As a percentage of net revenues,  operating income was 1.8% in
2000 versus 13.9% in 1999.

                                       11
<PAGE>


Liquidity and Capital Resources
-------------------------------

The Company's cash  requirements  arise principally from the need to finance new
customer  acquisitions,  capital expenditures,  debt repayment and other working
capital  requirements.  The Company  expects to finance these cash  requirements
from its Revolving Credit Facility.

The decrease in working  capital of $16.3 million from the end of 1999 is caused
mainly by the reduction in revenues.

Net cash  provided by (used in)  operating  activities  was $3.3 million for the
nine  months of 2000 as  compared to ($5.3)  million in 1999.  This  improvement
reflects the reduction in working  capital and in the overall level of marketing
activity as discussed above.

Net cash used in  investing  activities  to acquire  assets was $0.8 million and
$0.6 million in the nine months of 2000 and 1999, respectively.

Net cash (used in) provided by financing  activities was ($2.6) million and $5.9
million  for the nine  months  of 2000 and  1999,  respectively.  There was $7.7
million  reduced net borrowing on the credit line in 2000 as compared to 1999 as
well as a $6.0 million increase in repayment made on bank debt. The Company also
issued new shares of preferred stock of $5.0 million.

The Recapitalization

As a result  of the  substantial  indebtedness  incurred  in  connection  with a
Recapitalization,  in October  1994,  the Company has  significant  debt service
obligations.  At September  30, 2000,  the  outstanding  amount of the Company's
indebtedness (other than trade payables and accrued expenses) is $135.2 million,
including  $61.1  million  of senior  secured  debt and $69.3  million of senior
subordinated  debt  (represented  by  the  Notes).  Since  consummation  of  the
Recapitalization,  the Company's  ongoing cash  requirements  through the end of
fiscal  2000  will  consist   primarily   of  interest   payments  and  required
amortization  payments  under the Credit  Agreement,  interest  payments  on the
Notes, payments of capital lease obligations,  front end marketing expenditures,
working  capital,  capital  expenditures  and taxes.  The required  amortization
payments  under the Credit  Agreement  will be:  $13.0  million  in 2000,  $20.0
million in 2001 and $19.0  million in 2002.  Other than upon a change of control
(as  defined) or as a result of certain  asset  sales,  the Company  will not be
required to make any principal  payments in respect of the Notes until maturity,
August 2002.

The Company's  primary source of liquidity will be cash flow from operations and
funds available to it under a revolving  credit  facility.  The revolving credit
facility provides for maximum  borrowings of $24.0 million of which $1.0 million
is not currently committed. As of September 30, 2000, $4.9 million was available
on the facility.  Management is currently  working to secure  commitment for the
remaining  $1.0  million.  In response to a tightening of liquidity in the first
half of the current year,  the Company's  marketing  programs are being adjusted
such that  there  should be a gradual  easing of  liquidity  during  the  fourth
quarter of 2000.

Inflation and Currencies
------------------------

Over the past three years, which has been a period of low inflation, the Company
has been able to increase  sales volume to compensate for increases in operating
expenses.  The Company has historically been able to increase its selling prices
as the  cost of  sales  and  related  operating  expenses  have  increased  and,
therefore, inflation has not had a significant effect on operations.

Because the Company's cost base is predominately  linked to the U.S. Dollar, the
strengthening of the U.S. Dollar relative to the principal  European  currencies
has adversely  affected the  Company's  performance.  The Company  minimizes the
currency impact where possible by sourcing from local suppliers.

                                       12
<PAGE>




Item 3.  Quantitative and Qualitative Disclosures About Market Risk
-------------------------------------------------------------------

The market risk of the Company's financial  instruments as of September 30, 2000
has not  significantly  changed since December 31, 1999. The market risk profile
on December 31, 1999, is disclosed in the  Company's  1999 Annual Report on Form
10-K.

                                       13
<PAGE>


PART II - OTHER INFORMATION
---------------------------

Item 1.  Legal Proceedings

During the period ended September 30, 2000, there were no material  developments
in previously reported legal proceedings involving the Company.

Item 2.  Change in Securities and Use of Proceeds

(c) Recent Sales of Unregistered Securities

On September  27,  2000,  the Company  completed a private  placement of 499,900
shares of Pay-In-Kind  Preferred Stock, par value $.01 per share ("PIK Preferred
Stock"),  to Kelso  Investment  Associates  V, L.P.  ("KIA V") and Kelso  Equity
Partners V, L.P. ("KEP V," and, together with KIA V, "Kelso"), at a price of $10
per share for an aggregate  purchase price of $4,999,000.  Kelso is the majority
stockholder of the Company.

The above  private  placement  was  completed  pursuant  to the  exemption  from
registration  contained  in  Section  4(2) of the  Securities  Act of  1933,  as
amended.  Kelso made  certain  representations  to the Company as to  investment
intent.  Kelso  possesses a  sufficient  level of financial  sophistication  and
information  about the  Company.  The  shares  issued to Kelso  were  subject to
restrictions  on transfer absent  registration  under the Securities Act, and no
offers to sell the securities  were made by any form of general  solicitation or
general advertisement.

Item 3.  Defaults upon Senior Securities
         None.

Item 4.  Submission of Matters to a vote of Security Holders

On  September 19, 2000,  a  majority  of  holders  of the  Company's  issued and
outstanding  Common Stock and  Pay-In-Kind  Preferred  Stock approved by written
consent the Company's filing of a Restated Certificate of Incorporation that was
amended to  increase  to 5 million  shares  the number of shares of  Pay-In-Kind
Preferred  Stock,  par value $.01 per  share,  that the  Company  shall have the
authority to issue.

Item 5.  Other Information
         None.

Item 6.  Exhibits and Reports on Form 8K.

     A.  Exhibits

          3.0  Certificate of Amendment of the Certificate of Incorporation of
               the Company filed with the Secretary of State of the State of
               Delaware on September 19, 2000.

          4.0  Amendment to the Credit  Agreement  dated as of September 27,
               2000 among the Company, various lending institutions and Bankers
               Trust, as Agent.

         10.0  Stock  Subscription  Agreement dated as of September 27, 2000
               between the Company and Kelso Investment  Associates V, L.P. and
               Kelso Equity Partners V, L.P.

         27.0  Financial Data Schedule

     B.  Form 8K
         No reports on Form 8K have been filed during the quarter for which this
         report is filed.


                                       14
<PAGE>


SIGNATURES
----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                             HCI DIRECT, INC.
                                                             ----------------
                                                               (Registrant)




                                                      /s/ MICHAEL D. ROWLEY
Date:  November 13, 2000                           ____________________________
------------------------
                                                          Michael D. Rowley
                                                          Vice President &
                                                       Chief Financial Officer

                                       15


© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission