HCI DIRECT INC
10-Q, 2000-08-15
KNITTING MILLS
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q


(MARK ONE)
(  X  )  QUARTERLY REPORT UNDER SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For Quarter Ended July 1, 2000

         or

(     )  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d)
         OF THE SECURITIES EXCHANGE ACT OF 1934

         For the Transition Period From _______ to ________

Commission File No. 33-87392

                                 HCI DIRECT, INC.
        ----------------------------------------------------------------
             (Exact name of registrant as specified in its charter)

DELAWARE                                                 36-0782950
-------------------------------            -----------------------------------
(State or other jurisdiction of            (I.R.S. Employer Identification No.)
incorporation or organization)

3369 Progress Drive
Bensalem, Pennsylvania                                                 19020
----------------------------------------                           ------------
(Address of principal executive offices)                             (Zip Code)

Registrant's telephone number, including area code:  (215) 244-1777


Indicate by check mark whether the Registrant (1) has filed all reports required
by  Section  13 or 15(d)  of the  Securities  Exchange  Act of 1934  during  the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports) and (2) has been subject to such filing  requirements  for
the past 90 days.

         Yes             X                         No
                  ---------------                          ---------------

Indicate the number of shares  outstanding  of each of the  issuer's  classes of
common stock, as of the latest practicable date.

Class                                            Outstanding at August 15, 2000
-------------------                              ------------------------------
Voting                                                        1,331,574
Class A, non-voting                                              75,652


<PAGE>


INDEX                                                                      PAGE
-----                                                                      ----

PART I - FINANCIAL INFORMATION
------------------------------

Item 1.  Condensed Consolidated Financial Statements (Unaudited)

           Condensed Consolidated Balance Sheets
           July 1, 2000 and December 31, 1999                                 3

           Condensed Consolidated Statements of Operations
           Three month and six month periods ended July 1, 2000
           and June 26, 1999                                                  4

           Condensed Consolidated Statements of Cash Flows
           Six month periods ended July 1, 2000 and June 26, 1999             5

           Notes to Condensed Consolidated Financial Statements             6-9


Item 2.  Management's Discussion and Analysis of Financial Condition
         and Results of Operations                                        10-12

Item 3.  Quantitative and Qualitative Disclosures About Market Risk          12


PART II - OTHER INFORMATION                                                  13
---------------------------


SIGNATURES                                                                   14


                                       2
<PAGE>
                                              PART I - FINANCIAL INFORMATION

Item 1.  Condensed Consolidated Financial Statements
----------------------------------------------------
<TABLE>
                                             HCI DIRECT, INC. AND SUBSIDIARIES
                                           CONDENSED CONSOLIDATED BALANCE SHEETS
                                             JULY 1, 2000 AND DECEMBER 31, 1999
                                  (Dollars in thousands, except share and per share data)
<CAPTION>
                                                                                               July 1,     December 31,
                                                                                                2000          1999
                                                                                             -----------   ------------
ASSETS                                                                                       (Unaudited)
CURRENT ASSETS:
<S>                                                                                          <C>             <C>
     Cash and cash equivalents .........................................................      $     --       $     --
     Accounts receivable, less an allowance for doubtful accounts of
      $4,408 and $6,048 in 2000 and 1999, respectively .................................        38,380         49,625
     Inventories .......................................................................        18,739         14,248
     Prepaid customer acquisition costs ................................................           646          6,548
     Prepaid and other current assets ..................................................         3,500          4,649
                                                                                              --------       --------
          Total current assets .........................................................        61,265         75,070
PROPERTY AND EQUIPMENT, net ............................................................        15,676         16,467
DEFERRED CUSTOMER ACQUISITION COSTS ....................................................        62,400         56,203
DEFERRED DEBT ISSUANCE COSTS, less accumulated amortization of
     $8,965 and $8,227 in 2000 and 1999, respectively ..................................         2,678          3,337
GOODWILL, less accumulated amortization of $249 and $185 in 2000 and 1999, respectively          3,545          3,609
OTHER ASSETS ...........................................................................         1,013            926
                                                                                              --------       --------
TOTAL ..................................................................................      $146,577       $155,612
                                                                                              ========       ========
LIABILITIES AND STOCKHOLDERS' DEFICIENCY
CURRENT LIABILITIES:
     Borrowings under line of credit ...................................................      $ 17,883       $ 13,750
     Current portion of long-term debt .................................................        16,617         13,117
     Current portion of capital lease obligations ......................................         1,597          1,526
     Bank overdrafts ...................................................................         3,384             33
     Accounts payable ..................................................................        12,767         15,061
     Accrued expenses and other current liabilities ....................................         6,675          8,342
     Accrued interest ..................................................................         4,722          4,625
     Accrued coupon redemption costs ...................................................         3,946          4,166
     Deferred income taxes .............................................................        11,429         12,379
     Income taxes payable ..............................................................           351            358
                                                                                              --------       --------
          Total current liabilities ....................................................        79,371         73,357
LONG-TERM DEBT, Less current portion ...................................................        98,693        108,566
CAPITAL LEASE OBLIGATIONS, Less current portion ........................................         3,909          4,399
ACCRUED COUPON REDEMPTION COSTS ........................................................           324            336
DEFERRED INCOME TAXES ..................................................................        14,545         15,753
                                                                                              --------       --------
          Total liabilities ............................................................       196,842        202,411
                                                                                              --------       --------
COMMITMENTS AND CONTINGENT LIABILITIES
STOCKHOLDERS' DEFICIENCY:
     Preferred stock, $.01 par value, 12,000,000 shares authorized:
       4,000,000 shares designated as pay-in-kind preferred stock, stated at liquidation
       value of $10 per share; 25% cumulative, (liquidation preference of $144,584 and
       $127,885 in 2000 and 1999, respectively), 3,811,901 shares issued
       in 2000 and 1999, 3,803,186 shares outstanding in 2000 and 1999 .................        38,119         38,119
     Common stock, voting, $.01 par value: 60,000,000 shares authorized,
       1,350,174    shares issued in 2000 and 1999, 1,331,574 shares outstanding in
       2000 and 1999 ...................................................................            13             13
     Common stock, Class A, non-voting, $.01 par value:
       1,000,000 shares authorized, 75,652 shares issued and outstanding ...............             1              1
     Additional paid-in capital ........................................................        19,120         19,120
     Compensatory stock options outstanding ............................................        20,943         20,943
     Accumulated deficit ...............................................................      (126,313)      (122,722)
     Restricted stock ..................................................................           (72)          (197)
                                                                                              --------       --------
                                                                                               (48,189)       (44,723)
     Treasury stock, at cost, 27,315 shares in 2000 and 1999 (8,715 preferred shares
       and 18,600 common shares) .......................................................        (2,076)        (2,076)
                                                                                              --------       --------
          Net stockholders' deficiency .................................................       (50,265)       (46,799)
                                                                                              --------       --------
TOTAL ..................................................................................      $146,577       $155,612
                                                                                              ========       ========
<FN>
                 See notes to condensed consolidated financial statements.
</FN>
                                             3
</TABLE>


<PAGE>
<TABLE>

                                                 HCI DIRECT, INC. AND SUBSIDIARIES
                                          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS
                                                      (Dollars in thousands)
                                                            (Unaudited)
<CAPTION>

                                                                         Three Month Periods Ended       Six Month Periods Ended
                                                                         -------------------------       -----------------------
                                                                             July 1,      June 26,         July 1,     June 26,
                                                                              2000          1999            2000         1999
                                                                            ---------    ---------       ---------    ---------
<S>                                                                        <C>          <C>               <C>          <C>
NET REVENUES ............................................................   $  55,999    $  62,422       $ 119,205    $ 119,567
                                                                            ---------    ---------       ---------    ---------

COSTS AND EXPENSES:
     Cost of sales ......................................................      27,098       27,674          59,204       56,815
     Administrative and general expenses ................................       4,402        3,448           8,019        7,354
     Provision for doubtful accounts ....................................       5,195        6,965          12,659       11,710
     Marketing costs ....................................................      16,560       12,922          32,093       23,834
     Coupon redemption costs ............................................         681          882           1,410        1,969
     Depreciation and amortization ......................................         914          893           1,788        1,757
     Other expenses .....................................................         211          282             791          538
                                                                            ---------    ---------       ---------    ---------

OPERATING INCOME ........................................................         938        9,356           3,241       15,590
     Interest income ....................................................          11            6              16           15
     Interest expense ...................................................       4,334        4,170           8,724        8,232
                                                                            ---------    ---------       ---------    ---------

(LOSS) INCOME BEFORE (BENEFIT) PROVISION
  FOR INCOME TAXES ......................................................      (3,385)       5,192          (5,467)       7,373
(BENEFIT) PROVISION FOR INCOME TAXES ....................................      (1,085)       1,973          (1,876)       2,802
                                                                            ---------    ---------       ---------    ---------

 NET (LOSS) INCOME ......................................................   $  (2,300)   $   3,219       $  (3,591)   $   4,571
                                                                            =========    =========       =========    =========
<FN>
                                     See notes to condensed consolidated financial statements.
</FN>
</TABLE>






                                                                       4

<PAGE>
<TABLE>
                               HCI DIRECT, INC. AND SUBSIDIARIES
                          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
                      SIX MONTH PERIODS ENDED JULY 1, 2000 AND JUNE 26, 1999
                                      (Dollars in thousands)
                                           (Unaudited)
<CAPTION>
                                                                                                                 2000        1999
                                                                                                               --------    --------
OPERATING ACTIVITIES:
<S>                                                                                                            <C>         <C>
   Net (loss) income .......................................................................................   $ (3,591)   $  4,571
   Adjustments to reconcile net (loss) income to net cash used in
    operating activities:
      Depreciation and amortization ........................................................................      1,788       1,757
      Amortization of debt issue costs and discounts .......................................................        894         900
      Other ................................................................................................        132         123
      Amortization of deferred customer acquisition costs ..................................................     28,551      21,553
      (Increase) decrease in operating assets:
            Accounts receivable ............................................................................     11,245      (4,488)
            Inventories ....................................................................................     (4,491)        230
            Payments for deferred customer acquisition costs ...............................................    (34,748)    (29,785)
            Prepaid and other current assets ...............................................................      7,051         152
            Other assets ...................................................................................       (209)        (27)
      Increase (decrease) in operating liabilities:
            Accounts payable, accrued expenses and other liabilities .......................................       (520)       (379)
            Deferred income taxes ..........................................................................     (2,158)      2,757
            Accrued coupon redemption costs ................................................................       (232)          9
                                                                                                               --------    --------
                  Net cash provided by (used in) operating activities ......................................      3,712      (2,627)
                                                                                                               --------    --------

INVESTING ACTIVITIES:
   Acquisitions of property and equipment ..................................................................       (476)       (536)
   Proceeds from sale of property and equipment ............................................................         24          15
                                                                                                               --------    --------
                  Net cash used in investing activities ....................................................       (452)       (521)
                                                                                                               --------    --------

FINANCING ACTIVITIES:
   Net borrowings under line of credit .....................................................................      4,133       6,100
   Payments on bank and other financing ....................................................................     (6,529)     (1,933)
   Payments on capital leases ..............................................................................       (785)       (902)
   Debt issuance costs .....................................................................................        (79)       (117)
                                                                                                               --------    --------
                  Net cash (used in) provided by financing activities ......................................     (3,260)      3,148
                                                                                                               --------    --------

NET DECREASE IN CASH AND CASH EQUIVALENTS ..................................................................         --          --
   Cash and cash equivalents at beginning of year ..........................................................         --          --
                                                                                                               --------    --------
   Cash and cash equivalents at end of period ..............................................................   $     --    $     --
                                                                                                               ========    ========

SUPPLEMENTAL DISCLOSURES OF CASH FLOW INFORMATION:
   Cash paid during the year for:
      Interest .............................................................................................   $  7,683    $  7,513
                                                                                                               ========    ========
      Income taxes .........................................................................................   $    283    $    369
                                                                                                               ========    ========

SUPPLEMENTAL SCHEDULE OF NONCASH INVESTING AND FINANCING ACTIVITIES:
  Capital lease obligations of  $366 and $0 were entered into for new equipment during the six month periods
  ended 2000 and 1999 respectively.
<FN>
                    See notes to condensed consolidated financial statements.
</FN>
</TABLE>

                                                5


<PAGE>


                        HCI DIRECT, INC. AND SUBSIDIARIES
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
             (Dollars in thousands, except share and per share data)
                                   (Unaudited)


NOTE 1.       Condensed Consolidated Financial Statements

In the opinion of management,  the accompanying condensed consolidated financial
statements of HCI Direct, Inc. and subsidiaries,  which are unaudited except for
the  Consolidated  Balance Sheet as of December 31, 1999,  which is derived from
audited  financial  statements,  include  all normal and  recurring  adjustments
necessary to present fairly the Company's  financial position as of July 1, 2000
and the results of operations  for the three and six month periods ended July 1,
2000 and June 26, 1999,  and cash flows for the six month  periods ended July 1,
2000 and June 26, 1999.

Certain  information  and footnote  disclosures  normally  included in financial
statements prepared in accordance with generally accepted accounting  principles
have  been  condensed  or  omitted.   These  condensed   consolidated  financial
statements  should  be read  in  conjunction  with  the  consolidated  financial
statements  and notes thereto  included in the  Company's  Annual Report on Form
10-K as filed with the Securities and Exchange Commission on March 30, 2000.


NOTE 2.       Inventories

                                                      July 1,      December 31,
                                                       2000            1999
                                                     --------      ------------

Raw materials.....................................   $  1,139        $    859
Work-in-process...................................      2,595           2,984
Finished goods....................................     11,746           7,658
Promotional and packing material..................      3,259           2,747
                                                     --------        --------
                                                     $ 18,739        $ 14,248
                                                     ========        ========

NOTE 3.      Commitments and Contingencies

The  Company has  continuing  obligations  with  certain  members of  management
pursuant to previously signed employment agreements.

The  Company  has  agreed  to pay  Kelso an  annual  fee of $263  each  year for
financial  advisory services and to reimburse Kelso for  out-of-pocket  expenses
incurred.  Non-officer directors of the Company,  other than those directors who
are affiliated with Kelso,  will be paid an annual retainer of $20. In addition,
all out-of-pocket expenses of non-officer  directors,  including those directors
who are affiliated with Kelso, related to meetings attended,  will be reimbursed
by the Company. Non-officer directors, including those directors affiliated with
Kelso,  will receive no additional  compensation for their services as directors
of the Company except as described above.

The Company is involved in, or has been involved in,  litigation  arising in the
normal course of its business.  The Company cannot predict the timing or outcome
of these  claims and  proceedings.  Currently,  except as discussed  below,  the
Company is not involved in any  litigation  which is expected to have a material
effect on the  financial  position of the business or the results of  operations
and cash flows of the Company.

From time to time,  the Company has received  inquiries  from the Federal  Trade
Commission  ("FTC"),  various  state  regulatory  authorities,   self-regulatory
agencies and trade associations  concerning aspects of the Company's promotional
materials,  including whether the terms of the Company's  promotional offers are
sufficiently disclosed in these materials.

                                       6
<PAGE>



As a result of a lawsuit brought by the FTC, the Federal  District Court for the
Eastern  District of  Pennsylvania  issued a consent  injunction in 1984,  which
specifies  rules the Company must follow in conducting its mail order  business.
The consent  injunction  permanently  enjoins the Company from violating various
FTC and Postal Service laws and regulations.  As a result of these inquiries, in
1984 the Company adopted revised promotional materials. The Company believes but
cannot assure that these  modifications  and its current and future  promotional
materials  will  meet the  concerns  expressed  by the FTC or be deemed to be in
compliance with the consent injunction.

In 1997,  the Company  reached an agreement  with an 11-state group that imposes
specific  disclosure  requirements  on the Company's  promotional  materials and
specifies  rules the Company  must follow in its  promotional  materials  and in
conducting its mail order business.  The  modifications  the Company made to its
solicitation  materials had a material adverse effect on its U.S. response rates
in 1997 and 1998.  The Company  does not believe that these  modifications  will
have a further significant  negative impact on its response rates in the future,
although the Company  cannot  guarantee that this will be the case. In addition,
while the Company believes the  modifications to its promotional  materials meet
the concerns  expressed by the 11-state  group and comply with the terms of that
agreement,  the Company cannot assure that these modifications will be deemed to
be in compliance with the 11-state agreement.

Under the terms of the  11-state  agreement,  the Company  paid $0.3  million in
administrative  expenses and fees during 1997.  The agreement also required that
the Company pay refunds to customers under certain circumstances for a six-month
period.  These  refunds were not material to the Company's  business,  financial
condition or results of operations.

Beginning in early 1999, the Company introduced a new promotional offer in North
America  whereby the  customer has the  opportunity  to receive one free pair of
hosiery when the customer responds to the Company's initial solicitation.  Under
this offer,  if the  customer  does not elect to cancel  future  shipments,  the
customer  automatically  becomes  a  participant  in  the  Company's  continuity
program.  While the Company  believes that this new  promotional  offer complies
with the terms of its  agreement  with the 11-state  group,  the Company  cannot
assure this.  Accordingly,  there may be some additional  modifications that the
Company may need to make to its promotional materials to fully satisfy the terms
of the agreement.

In 1997 and 1998,  the  Company  received  inquiries  from the Direct  Marketing
Association and the National  Advertising Division of the Better Business Bureau
concerning  whether  the  terms  of  its  promotional  offers  are  sufficiently
disclosed in its promotional  materials.  These inquiries were resolved  without
any future modifications to the Company's promotional materials.

The Company  received formal  inquiries from 2 states which were not part of the
11-state  group.  The Company had reached an agreement in principle  with one of
the two  states.  However,  the state never  finalized  this  agreement  and the
Company  has  not  heard  from  the  state  in over a year.  The  Company  is in
discussions  with the other  state and is  seeking to settle  the  inquiry.  The
Company does not believe  that the amount of any  settlement  of either  inquiry
will be significant.  While the Company believes that it will be able to resolve
these  inquiries and other future  inquiries,  it cannot assure this, nor can it
assure that these or other regulators or trade  associations will not require or
seek to impose  additional  changes to the  Company's  promotional  materials or
billing practices.  In addition, the Company cannot assure that these additional
changes to its materials or billing  practices,  if any, will not be significant
or will not have a material adverse effect on its business,  financial condition
or results of operations.

The direct mail marketing  industry is subject to ongoing and changing  federal,
state,  local and  foreign  consumer  protection,  mail order and other laws and
regulations.  Accordingly,  it is  possible  that  new  or  additional  laws  or
regulations could be passed at any time. While the Company's management believes
that its  promotional  materials are in substantial  compliance  with applicable
laws and  regulations,  the Company cannot give any assurance in that regard nor
can it assure that additional laws or regulations will not be passed which could
have a material  adverse effect on the Company's  ability to rent customer lists
from  third  parties,  or on its  future  response  rates,  business,  financial
condition or results of operations.

                                       7
<PAGE>


On  January  6,  2000,  the  Internal  Revenue  Service  issued  notice of a Tax
Deficiency  for the years ended  December  31, 1993 and 1994 of $639 and $2,336,
respectively  plus  accrued  interest of $419 for 1993 and $1,230 for 1994.  The
total  assessment  for both tax and  interest  for these  years is  $4,624.  The
deficiency being assessed is for a  corporate-owned  life insurance (COLI) plan.
This plan was  discontinued  when the Company was sold in 1994 and the  policies
were  transferred  to the former owner at that time. As part of the  acquisition
agreement,  the former owner is responsible for any tax deficiencies  related to
the COLI and the monies  being  assessed  by the  Internal  Revenue  Service are
currently being held in an escrow account.

NOTE 4.       Note Payable to Bank

The  Company  has  a  revolving  credit  facility  which  provides  for  maximum
borrowings  of $24,000 of which $1,000 is not currently  committed.  The Company
can  borrow  based  on a  formula  which  comprises  the sum of 80% of  accounts
receivable and 50% of inventory. Interest is charged at the bank's prime lending
rate plus 1% or 2% over the Eurodollar rate.

Effective March 30, 2000, the Company amended its Credit Agreement to extend the
Incremental  Revolving Loan of $4,000 through the life of the Credit  Agreement.
This loan can be made from time to time  after  the  existing  revolving  credit
facility equals $20,000.  Also, the Company amended certain  financial ratios as
defined in the  agreement for 2000 and  subsequent  years and increased the Euro
and Base Rate margin .50%.

At July 1, 2000,  there  were  outstanding  borrowings  of $17,883 at a weighted
average interest rate of 9.5%. In addition,  there were  outstanding  letters of
credit of approximately $1,067 resulting in $4,050 available to borrow.

NOTE 5.       Operating Segments

The Company  organizes its business  units into two geographic  segments:  North
America  and  International.  Segment  information  for the  three and six month
period ended July 1, 2000 and June 26, 1999 is as follows:

                                          Three Month Period Ended July 1, 2000
                                          -------------------------------------
                                             North
                                            America    International     Total
                                            -------    -------------    -------

Revenues from external customers........    $45,866       $10,133       $55,999
Intersegment revenues...................        649            --           649
Segment profit (EBITDA) (1).............      3,426        (1,563)        1,863
Segment assets..........................    120,344        26,233       146,577


                                          Three Month Period Ended June 26, 1999
                                          --------------------------------------
                                             North
                                            America    International     Total
                                            -------    -------------    -------

Revenues from external customers.........   $51,492       $10,930       $62,422
Intersegment revenues....................       501            --           501
Segment profit (EBITDA) (1)..............    10,340           (85)       10,255
Segment assets...........................   120,280        20,242       140,522
----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income  taxes of ($3,385)  and
       $5,192 for the three month  period  ended July 1, 2000 and June 26, 1999,
       respectively,  excluding  interest  expense  of $4,334 and $4,170 for the
       three month period  ended July 1, 2000 and June 26,  1999,  respectively,
       and  depreciation  and  amortization of $914 and $893 for the three month
       period  ended July 1, 2000 and June 26, 1999,  respectively.  EBITDA does
       not purport to  represent  net income or net cash  provided by  operating
       activities,   as  those  terms  are  defined  under  generally   accepted
       accounting  principles.  Further, the Company's measure of EBITDA may not
       be comparable to similarly titled measures of other companies.

                                       8
<PAGE>

                                            Six Month Period Ended July 1, 2000
                                            -----------------------------------
                                             North
                                            America    International     Total
                                            -------    -------------    -------

Revenues from external customers........    $95,234       $23,971      $119,205
Intersegment revenues...................      1,556            --         1,556
Segment profit (EBITDA) (1).............      8,824        (3,779)        5,045
Segment assets..........................    120,344        26,233       146,577


                                            Six Month Period Ended June 26, 1999
                                            ------------------------------------
                                             North
                                            America    International     Total
                                            -------    -------------    -------

Revenues from external customers........    $97,330       $22,237      $119,567
Intersegment revenues...................      1,942            --         1,942
Segment profit (EBITDA) (1).............     18,672        (1,310)       17,362
Segment assets..........................    120,280        20,242       140,522


----------
(1)    Earnings before interest,  taxes,  depreciation and amortization (EBITDA)
       represents  income  before  provision  for income  taxes of ($5,467)  and
       $7,373 for the six month  period  ended  July 1, 2000 and June 26,  1999,
       respectively, excluding interest expense of $8,724 and $8,232 for the six
       month  period  ended July 1, 2000 and June 26,  1999,  respectively,  and
       depreciation  and  amortization  of $1,788  and  $1,757 for the six month
       period  ended July 1, 2000 and June 26, 1999,  respectively.  EBITDA does
       not purport to  represent  net income or net cash  provided by  operating
       activities,   as  those  terms  are  defined  under  generally   accepted
       accounting  principles.  Further, the Company's measure of EBITDA may not
       be comparable to similarly titled measures of other companies.


                                       9
<PAGE>


Item 2.    Management's Discussion and Analysis of Financial Condition and
           Results of Operations
           Three and Six Month Periods Ended July 1, 2000 and June 26, 1999
--------------------------------------------------------------------------------

The  following  discussion  should  be  read in  conjunction  with  the  audited
Consolidated Financial Statements of HCI Direct, Inc. and Subsidiaries,  and the
respective Notes thereto, filed with the registrants' Annual Report on Form 10-K
for the fiscal year ended  December 31,  1999.  As used within Item 2 and 3, the
term "Company" refers to HCI Direct, Inc. and its wholly-owned subsidiaries.

The information herein contains forward looking statements within the meaning of
the Private  Securities  Litigation  Reform Act of 1995 that involve a number of
risks and  uncertainties.  A number  of  factors  could  cause  actual  results,
performance,  achievements of the Company,  or industry results to be materially
different  from any future  results,  performance or  achievements  expressed or
implied by such forward looking statements.  These factors include,  but are not
limited to, the  significant  indebtedness  of the Company and in the  Company's
specific market areas: changes in prevailing interest rates and the availability
of and terms of  financing  to fund the cash  needs of the  Company;  inflation;
changes in costs of goods and  services;  economic  conditions in general and in
the Company's specific market areas;  demographic changes; changes in or failure
to comply with federal, state and/or local government regulations; liability and
other  claims  asserted  against the Company;  changes in operating  strategy or
development plans; labor disturbances;  changes in the Company's acquisition and
capital expenditure plans; and other factors referenced in Item 7A, Quantitative
and Qualitative Disclosures About Market Risk, in the Company's Annual Report on
Form 10-K for the fiscal year ended December 31, 1999. In addition, such forward
looking  statements are necessarily  dependent upon  assumptions,  estimates and
dates that may be incorrect or imprecise  and involve  known and unknown  risks,
uncertainties  and other factors.  Accordingly,  any forward looking  statements
included   herein  do  not  purport  to  be  predictions  of  future  events  or
circumstances  and  may  not be  realized.  Forward  looking  statements  can be
identified by among other things, the use of forward-looking terminology such as
"believes",   "expects",   "may",  "will",   "should",   "seeks",  "pro  forma",
"anticipates",  "intends" or the negative of any  thereof,  or other  variations
thereon or comparable terminology,  or by discussions of strategy or intentions.
Given these uncertainties,  readers are cautioned not to place undue reliance on
such forward looking statements. The Company disclaims any obligations to update
any such factors or to publicly  announce the results of any revisions to any of
the forward  looking  statements  contained  herein to reflect  future events or
developments.

Results of Operations
---------------------
<TABLE>

The following table sets forth certain income statement data for the Company expressed as a percentage of net revenues:
<CAPTION>

                                                     Three Month Periods Ended       Six Month Periods Ended
                                                     -------------------------       -----------------------

                                                       July 1,       June 26,         July 1,        June 26,
                                                        2000           1999            2000            1999
                                                       ------        --------         -------        --------
<S>                                                   <C>             <C>             <C>             <C>
Net revenues .......................................   100.0%          100.0%          100.0%          100.0%
          Cost of sales ............................    48.4            44.3            49.7            47.5
          Administrative and general expenses.......     7.9             5.5             6.7             6.2
          Provision for doubtful accounts ..........     9.3            11.2            10.6             9.8
          Marketing costs ..........................    29.5            20.7            26.9            19.9
          Coupon redemption costs ..................     1.2             1.4             1.2             1.6
          Depreciation and amortization ............     1.6             1.5             1.5             1.5
                                                       -----           -----           -----           -----
                    Subtotal .......................    97.9            84.6            96.6            86.5
                                                       -----           -----           -----           -----


Income before interest-net, other expenses
   and provision for income taxes ..................     2.1%           15.4%            3.4%           13.5%
                                                       =====           =====           =====           =====
</TABLE>
                                       10
<PAGE>


Three Month Period Ended July 1, 2000 Compared to Three Month Period Ended
June 26, 1999
--------------------------------------------------------------------------

Net revenues for the second  quarter of 2000 were $56.0  million,  a decrease of
$6.4 million or 10.3% from 1999 second  quarter net  revenues of $62.4  million.
The decrease occurred primarily in the United States due mainly to the timing of
and response to marketing campaigns.

Cost of sales  decreased  from $27.7 million in 1999 to $27.1 million in 2000, a
decrease of 2.1%. As a percentage of net  revenues,  cost of sales  increased to
48.4% in 2000  from  44.3% in 1999,  largely  reflecting  the  expansion  in the
Company's developing overseas markets.

Provision  for  doubtful  accounts  decreased  to $5.2 million in 2000 from $7.0
million in 1999, a decrease of 25.4%. As a percentage of net revenues, bad debts
were 9.3% for 2000 compared to 11.2% for 1999.

Marketing  costs  increased 28.2% to $16.6 million in 2000 from $12.9 million in
1999.  Under the Company's  policy of deferring  marketing  costs,  the increase
reflects the greater number and volume of mailing campaigns in 1999 versus 1998.
The  increase in  marketing  activity is  primarily a function of the  Company's
Internet and overseas  development.  As a percentage of net revenues,  marketing
costs were 29.5% in 2000 versus 20.7% in 1999.

Operating  income of $0.9 million in 2000  decreased  90.0% from $9.4 million in
1999. This decrease was primarily the result of decreased  revenue and increased
marketing  costs. As a percentage of net revenues,  operating income was 1.7% in
2000 versus 15.0% in 1999.

Six Month Period Ended July 1, 2000 Compared to Six Month Period Ended
June 26, 1999
----------------------------------------------------------------------

Net revenues  decreased by 0.3% to $119.2 million in the first half of 2000 from
$119.6 million for the same period in 1999.

Cost of sales  increased  to $59.2  million in the first half of 2000 from $56.8
million in 1999. As a percentage of net revenues,  cost of sales is 49.7% in the
first half of 2000 compared to 47.5% in 1999.

Administrative and general expenses  increased to $8.0 million in the first half
of 2000 from $7.4 million in 1999.  Increased  personnel  costs  account for the
increase.  As a percentage of net revenues,  administrative and general expenses
increased to 6.7% in the first half of 2000 from 6.2% in 1999.

Provision for doubtful accounts  increased to $12.7 million in 2000's first half
from $11.7  million in 1999.  As a percentage  of net  revenues,  provision  for
doubtful  accounts  was  10.6%  and 9.8% for the  first  half of 2000 and  1999,
respectively.

Marketing  costs increased to $32.1 million in the first half of 2000 from $23.8
million  for same  period  of  1999.  The  increase  is $8.3  million,  of which
International   accounts  for  $2.0  million  related   primarily  to  increased
solicitations  in the United  Kingdom  and Germany and the entry into France and
Japan.  Also, the development of the Internet and Little Silkies  resulted in an
increase of $1.0 million.  The balance of the increase was primarily  related to
an increase of the prior year  amortization  which  increased by $6.9 million in
the first half of 2000 as compared to 1999.  As a  percentage  of net  revenues,
marketing costs were 26.9% in the first half of 2000 versus 19.9% in 1999.

Operating  income of $3.2 million  decreased  79.2% from $15.6  million in 1999.
This decrease was primarily the result of increased  expenses for cost of sales,
administrative and general, provision for doubtful accounts and marketing costs.
As a percentage of net revenues,  operating income was 2.7% in 2000 versus 13.0%
in 1999.

                                       11

<PAGE>

Liquidity and Capital Resources
-------------------------------

The Company's cash  requirements  arise principally from the need to finance new
customer  acquisitions,  capital expenditures,  debt repayment and other working
capital  requirements.  The Company  expects to finance these cash  requirements
from its Revolving Credit Facility.

The decrease in working  capital of $19.8 million from the end of 1999 is caused
in part  by  increased  marketing  mailings  in the  first  half  of 2000  which
increased borrowings under the line of credit. Also receivables  decreased $10.8
million.

Net cash  provided by (used in)  operating  activities  was $3.7 million for the
first  half of 2000 as  compared  to ($2.6)  million  in 1999.  This  change was
primarily  due to decreases  in  receivables  and prepaids and  increases in the
amortization  of customer  acquisition  costs  offset by lower net income and an
increase in the payments for customer acquisition costs.

Net cash used in investing  activities to acquire assets was $0.5 million in the
first half of 2000 and 1999.

Net cash (used in) provided by financing  activities was ($3.3) million and $3.1
million  for the  first  half of 2000 and  1999,  respectively.  There  was $2.0
million  reduced net borrowing on the credit line in 2000 as compared to 1999 as
well as a $4.6 million increase in repayment made on bank debt.

The Recapitalization

As a result  of the  substantial  indebtedness  incurred  in  connection  with a
Recapitalization,  in October  1994,  the Company has  significant  debt service
obligations.   At  July  1,  2000,  the  outstanding  amount  of  the  Company's
indebtedness (other than trade payables and accrued expenses) is $138.7 million,
including  $64.8  million  of senior  secured  debt and $69.2  million of senior
subordinated  debt  (represented  by  the  Notes).  Since  consummation  of  the
Recapitalization,  the Company's  ongoing cash  requirements  through the end of
fiscal  2000  will  consist   primarily   of  interest   payments  and  required
amortization  payments  under the Credit  Agreement,  interest  payments  on the
Notes, payments of capital lease obligations,  front end marketing expenditures,
working  capital,  capital  expenditures  and taxes.  The required  amortization
payments  under the Credit  Agreement  will be:  $13.0  million  in 2000,  $20.0
million in 2001 and $19.0  million in 2002.  Other than upon a change of control
(as  defined) or as a result of certain  asset  sales,  the Company  will not be
required to make any principal  payments in respect of the Notes until maturity,
August 2002.

The Company's  primary source of liquidity will be cash flow from operations and
funds available to it under a revolving  credit  facility.  The revolving credit
facility provides for maximum  borrowings of $24.0 million of which $1.0 million
is not currently  committed.  As of July 1, 2000,  $4.1 million was available on
the  facility.  Management  is currently  working to secure  commitment  for the
remaining  $1.0  million.  In response to a tightening of liquidity in the first
half of the current year,  the Company's  marketing  programs are being adjusted
such that  there  should be a gradual  easing of  liquidity  during  the  fourth
quarter of 2000.

Inflation
---------

Over the past three years, which has been a period of low inflation, the Company
has been able to increase  sales volume to compensate for increases in operating
expenses.  The Company has historically been able to increase its selling prices
as the  cost of  sales  and  related  operating  expenses  have  increased  and,
therefore, inflation has not had a significant effect on operations.

Item 3.  Quantitative and Qualitative Disclosures About Market Risk
-------------------------------------------------------------------

The market risk of the Company's  financial  instruments  as of July 1, 2000 has
not  significantly  changed since  December 31, 1999. The market risk profile on
December 31, 1999,  is disclosed  in the  Company's  1999 Annual  Report on Form
10-K.

                                       12
<PAGE>

PART II - OTHER INFORMATION
---------------------------

Item 1.  Legal Proceedings

During the period  ended July 1, 2000,  there were no material  developments  in
previously reported legal proceedings involving the Company.

Item 2.  Change in Securities
         None.

Item 3.  Defaults upon Senior Securities
         None.

Item 4.  Submission of Matters to a vote of Security Holders
         None.

Item 5.  Other Information
         None.

Item 6.  Exhibits and Reports on Form 8K.

     A.  Exhibits

         27.0  Financial Data Schedule

     B.  Form 8K
         No reports on Form 8K have been filed during the quarter for which this
         report is filed.


                                       13
<PAGE>



SIGNATURES
----------

Pursuant  to the  requirements  of the  Securities  Exchange  Act of  1934,  the
registrant  has duly  caused  this  report  to be  signed  on its  behalf by the
undersigned thereunto duly authorized.



                                                               HCI DIRECT, INC.
                                                               ----------------
                                                                 (Registrant)





Date:  August 15, 2000                                   /s/ MICHAEL D. ROWLEY
-----------------------                                 -----------------------
                                                              Michael D. Rowley
                                                               Vice President &
                                                        Chief Financial Officer


                                       14


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