DIGITAL GENERATION SYSTEMS INC
SC 13D, 1997-09-03
ADVERTISING AGENCIES
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                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                  Schedule 13D

                    Under the Securities Exchange Act of 1934
                               (Amendment No. _)*

                        DIGITAL GENERATION SYSTEMS, INC.
- --------------------------------------------------------------------------------
                                (Name of Issuer)

                                  Common Stock
- --------------------------------------------------------------------------------
                         (Title of Class of Securities)

                                   253921 10 0
- --------------------------------------------------------------------------------
                                 (CUSIP Number)

                                Pamela K. Hagenah
                            Integral Capital Partners
                               2750 Sand Hill Road
                          Menlo Park, California 94025
                                 (650) 233-0360
- --------------------------------------------------------------------------------
           (Name, Address and Telephone Number of Person Authorized to
                       Receive Notices and Communications)

                                 August 26, 1997
- --------------------------------------------------------------------------------
             (Date of Event which Requires Filing of this Statement)

         If the filing person has  previously  filed a statement on Schedule 13G
to report the  acquisition  which is the subject of this  Schedule  13D,  and is
filing this schedule because of Rule 13d-1(b)(3) or (4), check the following box
[ ].

         NOTE: Six copies of this statement,  including all exhibits,  should be
filed with the  Commission.  See Rule  13d-1(a) for other parties to whom copies
are to be sent.

         *The  remainder  of this cover page shall be filled out for a reporting
person's  initial  filing on this  form with  respect  to the  subject  class of
securities,  and for any subsequent amendment containing information which would
alter disclosures provided in a prior cover page.

         The information  required on the remainder of this cover page shall not
be deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise  subject to the  liabilities of that section of
the Act but shall be subject to all other  provisions of the Act  (however,  see
the Notes).

                         (Continued on following pages)

                               Page 1 of 53 Pages

                       Exhibit Index Contained on Page 10


<PAGE>
<TABLE>
<CAPTION>

<S>                                                                         <C>
- -----------------------------------------------------------                 --------------------------------------------------
CUSIP NO.  253921 10 0                                           13D        Page 2 of 53 Pages
- -----------------------------------------------------------                 --------------------------------------------------

- ----------- ------------------------------------------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                     Integral Capital Management III, L.P. ("ICM3")

- ----------- ------------------------------------------------------------------------------------------------------------------
CHECK APPROPRIATE BOXS IF A MEMBER OF A GROUP
                                                                                                    (a) [ ]         (b)  [X]  
- ----------- ------------------------------------------------------------------------------------------------------------------
    3       SEC USE ONLY
- ----------- ------------------------------------------------------------------------------------------------------------------
    4       SOURCE OF FUNDS*                                                                                               WC
- ----------- ------------------------------------------------------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO 
            ITEMS 2(d) OR 2(e)                                                                                           [ ]
- ----------- ------------------------------------------------------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION
            Delaware (limited partnership)
- --------------------------------------- --------- ----------------------------------------------------------------------------
                                           7      SOLE VOTING POWER                   -0-
                                        --------- ----------------------------------------------------------------------------
                NUMBER                     8      SHARED VOTING POWER
                  OF                                       728,430 shares, of which 594,180 shares are directly owned by
                SHARES                                     Integral Capital Partners III, L.P. ("ICP3") and 134,250 shares
             BENEFICIALLY                                  are directly owned by Integral Capital Partners International
            OWNED BY EACH                                  III, L.P. ("ICPI3"). ICM3 is the general partner of ICP3 and the
              REPORTING                                    investment general partner of ICPI3.
                PERSON
                 WITH
                                        --------- ----------------------------------------------------------------------------
                                           9      SOLE DISPOSITIVE POWER              -0-
                                        --------- ----------------------------------------------------------------------------
                                           10     SHARED DISPOSITIVE POWER
                                                           728,430 shares (see response to Item 8)
- ----------- ------------------------------------------------------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                                                                                              728,430 shares
- ----------- ------------------------------------------------------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
            SHARES*                                                                                                      [ ]  
- ----------- ------------------------------------------------------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW                                                               5.68% 
- ----------- ------------------------------------------------------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*                                                                                      PN 
- ----------- ------------------------------------------------------------------------------------------------------------------

                                                *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

- -----------------------------------------------------------                 --------------------------------------------------
CUSIP NO.  253921 10 0                                           13D        Page 3 of 53 Pages
- -----------------------------------------------------------                 --------------------------------------------------

- ----------- ------------------------------------------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                     Integral Capital Partners III, L.P. ("ICP3")
    
- ----------- ------------------------------------------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOXS IF A MEMBER OF A GROUP*
                                                                                                    (a) [ ]         (b)  [X]  
- ----------- ------------------------------------------------------------------------------------------------------------------
    3       SEC USE ONLY
- ----------- ------------------------------------------------------------------------------------------------------------------
    4       SOURCE OF FUNDS*                                                                                               WC
- ----------- ------------------------------------------------------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO 
            ITEMS 2(d) OR 2(e)                                                                          [ ]
- ----------- ------------------------------------------------------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION
                    Delaware (limited partnership)
- --------------------------------------- --------- ----------------------------------------------------------------------------
                                           7      SOLE VOTING POWER                   -0-
                                        --------- ----------------------------------------------------------------------------
                NUMBER                     8      SHARED VOTING POWER
                  OF                                       594,180 shares are directly owned by ICP3.  Integral Capital
                SHARES                                     Management III, L.P. is the general partner of ICP3.
             BENEFICIALLY
            OWNED BY EACH
              REPORTING
                PERSON
                 WITH
                                        --------- ----------------------------------------------------------------------------
                                           9      SOLE DISPOSITIVE POWER              -0-
                                        --------- ----------------------------------------------------------------------------
                                           10     SHARED DISPOSITIVE POWER
                                                           594,180 shares (see response to Item 8)
- ----------- ------------------------------------------------------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                                                                                              594,180 shares
- ----------- ------------------------------------------------------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
            SHARES*                                                                                     [ ]
- ----------- ------------------------------------------------------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW                                                               4.68% 
- ----------- ------------------------------------------------------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*                                                                                      PN 
- ----------- ------------------------------------------------------------------------------------------------------------------

                                                *SEE INSTRUCTIONS BEFORE FILLING OUT!

<PAGE>

- -----------------------------------------------------------                 --------------------------------------------------
CUSIP NO.  253921 10 0                                           13D        Page 4 of 53 Pages
- -----------------------------------------------------------                 --------------------------------------------------

- ----------- ------------------------------------------------------------------------------------------------------------------
    1       NAME OF REPORTING PERSON
            S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
                     Integral Capital Partners International III, L.P. ("ICPI3")

- ----------- ------------------------------------------------------------------------------------------------------------------
    2       CHECK APPROPRIATE BOXS IF A MEMBER OF A GROUP*
                                                                                                    (a) [ ]         (b)  [X]  
- ----------- ------------------------------------------------------------------------------------------------------------------
    3       SEC USE ONLY
- ----------- ------------------------------------------------------------------------------------------------------------------
    4       SOURCE OF FUNDS*                                                                                               WC
- ----------- ------------------------------------------------------------------------------------------------------------------
    5       CHECK BOX IF DISCLOSURE OF LEGAL PROCEEDING IS REQUIRED PURSUANT TO 
            ITEMS 2(d) OR 2(e)
                                                                                                        [ ]
- ----------- ------------------------------------------------------------------------------------------------------------------
    6       CITIZENSHIP OR PLACE OF ORGANIZATION
                     Cayman Islands (limited partnership)
- --------------------------------------- --------- ----------------------------------------------------------------------------
                                           7      SOLE VOTING POWER                   -0-
                                        --------- ----------------------------------------------------------------------------
                NUMBER                     8      SHARED VOTING POWER
                  OF                                       134,250 shares are directly owned by ICPI3.  Integral Capital
                SHARES                                     Management III, L.P. is the investment general partner of ICPI3.
             BENEFICIALLY
            OWNED BY EACH
              REPORTING
                PERSON
                 WITH
                                        --------- ----------------------------------------------------------------------------
                                           9      SOLE DISPOSITIVE POWER              -0-
                                        --------- ----------------------------------------------------------------------------
                                           10     SHARED DISPOSITIVE POWER
                                                           134,250 shares (see response to Item 8)
- ----------- ------------------------------------------------------------------------------------------------------------------
    11      AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
                                                                                                              134,250 shares
- ----------- ------------------------------------------------------------------------------------------------------------------
    12      CHECK BOX IF THE AGGREGATE AMOUNT IN ROW 11 EXCLUDES CERTAIN
            SHARES*                                                                                     [ ]
- ----------- ------------------------------------------------------------------------------------------------------------------
    13      PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW                                                               1.10% 
- ----------- ------------------------------------------------------------------------------------------------------------------
    14      TYPE OF REPORTING PERSON*                                                                                      PN 
- ----------- ------------------------------------------------------------------------------------------------------------------

                                                *SEE INSTRUCTIONS BEFORE FILLING OUT!
</TABLE>
<PAGE>

                                                                    Page 5 of 53

ITEM 1.  SECURITY AND ISSUER

                  The  title of the  class of equity  securities  to which  this
statement relates is shares of the Common Stock of Digital  Generation  Systems,
Inc., a California  corporation  (the  "Issuer").  The address of the  principal
executive offices of the Issuer is:

                  875 Battery Street, 2nd Floor
                  San Francisco, CA  94111


ITEM 2.  IDENTITY AND BACKGROUND

                  This statement is being filed by Integral  Capital  Management
III,  L.P., a Delaware  limited  partnership  ("ICM3").  The principal  business
address of ICM3 is 2750 Sand Hill Road, Menlo Park, California 94025. The names,
business addresses,  occupations and citizenships of all the general partners of
ICM3 are set forth on Exhibit B hereto.

                  ICM3 is the general partner of Integral  Capital Partners III,
L.P.,  a Delaware  limited  partnership  ("ICP3"),  and the  investment  general
partner of Integral Capital Partners  International  III, L.P., a Cayman Islands
exempted limited  partnership  ("ICPI3").  ICP3 and ICPI3 are private investment
funds that  invest in  securities  of  publicly  traded and  private  companies,
predominantly  in the areas of  information  sciences  and life  sciences.  With
respect to ICM3 and the general partners of ICM3, this statement relates only to
ICM3's  indirect,  beneficial  ownership  of shares of the Series A  Convertible
Preferred  Stock of the Issuer (the "Series A Preferred  Stock").  Each share of
the Series A Preferred Stock is convertible  into one share of Common Stock. The
shares of Series A Preferred  Stock have been  purchased by ICP3 and ICPI3,  and
none of ICM3 or the general  partners of ICM3  directly  or  otherwise  hold any
shares of capital  stock of the Issuer.  Management  of the business  affairs of
ICM3, including decisions respecting  disposition and/or voting of the shares of
Series A Preferred Stock,  resides in a majority of the general partners of ICM3
listed on  Exhibit  B, such that no single  general  partner  of ICM3 has voting
and/or dispositive power of the shares.

                  To the best of ICM3's knowledge, none of the persons listed on
Exhibit B hereto has,  during the last five years,  been convicted in a criminal
proceeding  (excluding  traffic  violations or similar  misdemeanors)  or been a
party to a civil  proceeding of a judicial or  administrative  body of competent
jurisdiction and as a result of such proceeding was or is subject to a judgment,
decree  or final  order  enjoining  future  violations  of,  or  prohibiting  or
mandating  activities subject to federal or state securities laws or finding any
violation with respect to such laws.

ITEM 3.  SOURCE AND AMOUNT OF FUNDS OR OTHER CONSIDERATION

                  The  aggregate  amount of  consideration  required by ICP3 and
ICPI3 to purchase the 728,430  shares of Series A Preferred  Stock to which this
statement  relates was  approximately  $2.575  million.  The  consideration  was
obtained from the working capital of ICP3 and ICPI3.




<PAGE>


                                                                    Page 6 of 53


ITEM 4.  PURPOSE OF TRANSACTION

                  The  purchases  of the  Series A  Preferred  Stock by ICP3 and
ICPI3 were made pursuant to a Preferred  Stock Purchase  Agreement,  dated as of
July 14, 1997,  as amended by Amendment to Preferred  Stock  Purchase  Agreement
dated as of July 23, 1997 (as so amended, the "Series A Agreement"). Pursuant to
the Series A  Agreement,  ICP3 and ICPI3  purchased  594,180  shares and 134,250
shares,  respectively,  of Series A Preferred Stock. The purchases of the shares
were not made for the purpose of acquiring  control of the Issuer.  From time to
time,  ICM3 may, in the ordinary  course of its role as general  partner of ICP3
and the  investment  general  partner  of ICPI3,  direct  ICP3  and/or  ICPI3 to
purchase  additional  shares or sell all or a portion  of the shares now held by
ICP3 or ICPI3.

                  Except as set forth above, none of ICM3 nor the persons listed
on Exhibit B hereto has any current  plans or proposals  that relate to or would
result in the  occurrence  of any of the actions or events  enumerated in clause
(a) through (j) of Item 4 of Schedule 13D.

ITEM 5.  INTEREST IN SECURITIES OF THE ISSUER

A.       Integral Capital Management III, L.P. ("ICM3")

         (a) Amount Beneficially Owned: 728,430 
             Percent of Class: 5.68%
         (b) Number of shares as to which such person has:
                  1. Sole power to vote or to direct vote: -0-
                  2. Shared power to vote or to direct vote: 728,430
                  3. Sole power to dispose or to direct the disposition: -0-
                  4. Shared  power to  dispose  or to direct  the  disposition:
                      728,430


         (c) To the best knowledge of ICM3, none of ICP3,  ICPI3,  ICM3, nor any
of the  persons  listed as general  partners  of ICM3 on Exhibit B has  directly
effected any transactions in shares of capital stock of the Issuer during the 60
days prior to the date  hereof,  other than the  purchase  of shares of Series A
Preferred Stock pursuant to the Series A Agreement.

         (d) ICM3 is the general partner of Integral Capital Partners III, L.P.,
a Delaware limited partnership  ("ICP3"),  and the investment general partner of
Integral  Capital  Partners  International  III, L.P., a Cayman Islands exempted
limited partnership  ("ICPI3").  Roger B. McNamee,  John A. Powell and Pamela K.
Hagenah are the general partners of ICM3. Decisions respecting the voting of the
Series A Preferred Stock and disposition of the proceeds from the sale of Series
A Preferred  Stock are determined by a majority of the general  partners.  Under
certain  circumstances set forth in the limited partnership  agreements of ICP3,
ICPI3 and ICM3,  the general and limited  partners of such  entities may receive
dividends  from,  or the proceeds  from the sale of shares of Series A Preferred
Stock or Common Stock of the Issuer owned, directly or indirectly,  by each such
entity.

         (e) Not applicable.

<PAGE>

                                                                    Page 7 of 53

         B. Integral Capital Partners III, L.P.

                  (a)  Aggregate  number of Shares  owned:  594,180  
                       Percentage:4.68%
                  (b)  1. Sole power to vote or to direct vote: -0-
                       2. Shared power to vote or to direct vote: 594,180
                       3. Sole power to dispose or to direct the disposition:-0-
                       4. Shared  power to dispose or to direct the disposition:
                          594,180
                  (c)  See Item 5A(c) above.
                  (d)  See Item 5A(d) above.
                  (e)  Not applicable.


         C.       Integral Capital Partners International III, L.P.

                  (a)  Aggregate  number of Shares  owned:  134,250 
                       Percentage: 1.10%
                  (b)  1. Sole power to vote or to direct vote: -0-
                       2. Shared power to vote or to direct vote: 134,250
                       3. Sole power to dispose or to direct the disposition:-0-
                       4. Shared power to dispose or to direct the disposition: 
                          134,250
                  (c)  See Item 5A(c) above.
                  (d)  See Item 5A(d) above.
                  (e)  Not applicable.


ITEM 6.   CONTRACTS, ARRANGEMENTS, UNDERSTANDINGS, OR RELATIONSHIPS WITH RESPECT
          TO SECURITIES OF THE ISSUER

                  Except  as  set  forth   herein,   there  are  no   contracts,
arrangements,  understandings or relationships among ICM3 and any of the persons
named in Item 2 or between  ICM3 and any other person with respect to the shares
of Series A Preferred Stock of the Issuer held by ICP3 and ICPI3.  The purchases
of the  Series A  Preferred  Stock by ICP3 and ICPI3 were made  pursuant  to the
Series  A  Agreement.  Pursuant  to the  Series  A  Agreement,  so  long  as the
purchasers  of the  Series A  Preferred  Stock own 10% of the total  outstanding
stock of the Issuer (as  calculated  pursuant to Section 16(b) of the Securities
Exchange Act of 1934, as amended), the Issuer agrees to take necessary action to
cause a designee of the holders of Series A Preferred Stock to be nominated, and
to use its best  efforts to cause such  designee to be elected,  to the Board of
Directors.  In addition,  ICP3 and ICPI3 have rights to acquire future privately
offered  equity  securities  of the Issuer as  described  in Section  4.8 of the
Series A Purchase  Agreement.  The  description  herein of the Series A Purchase
Agreement is qualified in its entirety by reference to such  agreements,  copies
of which are attached as Exhibit C and Exhibit D.

<PAGE>


                                                                    Page 8 of 53

ITEM 7.  MATERIALS TO BE FILED AS EXHIBITS

         Exhibit A:     Agreement of Joint Filing

         Exhibit B:     List of General Partners of Integral Capital  Management
                        III, L.P.

         Exhibit C:     Preferred Stock Purchase  Agreement by and among Digital
                        Generation Systems,  Inc. and the parties named therein,
                        dated as of July 14,1997

         Exhibit D:     Amendment to Preferred Stock Purchase  Agreement,  dated
                        as of July 23, 1997



<PAGE>

                                                                    Page 9 of 53

                                    SIGNATURE

                  After  reasonable  inquiry and to the best of my knowledge and
belief,  I certify  that the  information  set forth in this  statement is true,
complete and correct.

Dated:  September 3, 1997

                               INTEGRAL CAPITAL MANAGEMENT III, L.P.

                                       /s/ Pamela K. Hagenah
                               By: -----------------------------------
                                       Pamela K. Hagenah
                                       a General Partner


                               INTEGRAL CAPITAL PARTNERS III, L.P.

                               By Integral Capital Management III, L.P.,
                               its General Partner

                                       /s/ Pamela K. Hagenah
                               By: -----------------------------------
                                       Pamela K. Hagenah
                                       a General Partner

                               INTEGRAL CAPITAL PARTNERS INTERNATIONAL III, L.P.

                               By Integral Capital Management III, L.P.,
                               its Investment General Partner

                                       /s/ Pamela K. Hagenah
                               By: -----------------------------------
                                       Pamela K. Hagenah
                                       a General Partner


<PAGE>
                                                                   Page 10 of 53


                                  EXHIBIT INDEX


                                                                Found on
                                                                Sequentially
Exhibit                                                         Numbered Page
- -------                                                         -------------

Exhibit A:        Agreement of Joint Filing                                11

Exhibit B:        List of General Partners of Integral Capital             12
                  Management III, L.P.

Exhibit C:        Preferred Stock Purchase Agreement by and among          13
                  Digital Generation Systems, Inc. and the parties
                  named therein, dated as of July 14,1997

Exhibit D:        Amendment to Preferred Stock Purchase Agreement,         48
                  dated as of July 23, 1997


<PAGE>



                                                                   Page 11 of 53


                                    EXHIBIT A

                            Agreement of Joint Filing


                  The  undersigned  hereby  agree that they are  filing  jointly
pursuant to Rule  13d-1(f)(1) of the Act the statement  dated September 3, 1997,
containing  the  information  required by Schedule  13D,  for 728,430  shares of
capital  stock of Digital  Generation  Systems,  Inc.  held by Integral  Capital
Partners III, L.P., a Delaware limited partnership and Integral Capital Partners
International III, L.P., a Cayman Islands exempted limited partnership.

Date:  September 3, 1997

                INTEGRAL CAPITAL MANAGEMENT III, L.P.

                        /s/ Pamela K. Hagenah
                By: -----------------------------------
                          Pamela K. Hagenah
                          a General Partner


                INTEGRAL CAPITAL PARTNERS III, L.P.

                By Integral Capital Management III, L.P.,
                                      its General Partner

                        /s/ Pamela K. Hagenah
                By: -----------------------------------
                          Pamela K. Hagenah
                          a General Partner


                INTEGRAL CAPITAL PARTNERS INTERNATIONAL III, L.P.

                By Integral Capital Management III, L.P., its Investment General
                Partner


                        /s/ Pamela K. Hagenah
                By: -----------------------------------
                          Pamela K. Hagenah
                          a General Partner


<PAGE>

                                                                   Page 12 of 53

                                    EXHIBIT B

                               General Partners of
                      Integral Capital Management III, L.P.

                  Set forth  below,  with  respect  to each  general  partner of
Integral Capital Management,  III L.P., is the following: (a) name; (b) business
address; (c) principal occupation; and (d) citizenship.

1.       (a)      Roger B. McNamee
         (b)      c/o Integral Capital Partners
                  2750 Sand Hill Road,
                  Menlo Park, CA  94025
         (c)      General Partner of Integral Capital Management, L.P.,
                  Integral Capital Management II,
                  L.P. and Integral Capital Management III, L.P.
         (d)      United States Citizen

2.       (a)      John A. Powell
         (b)      c/o Integral Capital Partners
                  2750 Sand Hill Road,
                  Menlo Park, CA  94025
         (c)      General Partner of Integral Capital Management, L.P.,
                  Integral Capital Management II,
                  L.P. and Integral Capital Management III, L.P.
         (d)      United States Citizen

3.       (a)      Pamela K. Hagenah
         (b)      c/o Integral Capital Partners
                  2750 Sand Hill Road,
                  Menlo Park, CA  94025
         (c)      General Partner of Integral Capital Management II, L.P.
                  and Integral Capital
                  Management III, L.P.
         (d)      United States Citizen

<PAGE>
                                                                   Page 13 of 53
                                   EXHIBIT C

                       PREFERRED STOCK PURCHASE AGREEMENT

                                  by and among

                        DIGITAL GENERATION SYSTEMS, INC.,

                        PEQUOT PRIVATE EQUITY FUND, L.P.,

                           PEQUOT PARTNERS FUND, L.P.

                    PEQUOT OFFSHORE PRIVATE EQUITY FUND, INC.

                         PEQUOT INTERNATIONAL FUND, INC.

                                       and

                   GE CAPITAL INFORMATION TECHNOLOGY SOLUTIONS


                                   dated as of

                                  July 14, 1997

<PAGE>
                                                                   Page 14 of 53

<TABLE>
                               Table of Contents

<CAPTION>

                                                                                                                Page
<S>          <C>                                                                                                  <C>
SECTION 1.    Issuance and Sale of Series A Preferred Stock........................................................1
        1.1.   The Purchase........................................................................................1
        1.2.   The Closing.........................................................................................2
        1.3.   Conditions to Closing...............................................................................3
        1.4.   Purchase Price Adjustment...........................................................................5
SECTION 2.   Representations and Warranties of the Company.........................................................6
        2.1.   Organization and Good Standing; Power and Authority; Qualifications.................................6
        2.2.   Authorization of the Documents......................................................................6
        2.3.   Capitalization......................................................................................7
        2.4.   Authorization and Issuance of Capital Stock.........................................................7
        2.5.   SEC Reports.........................................................................................8
        2.6.   Financial Statements................................................................................8
        2.7.   Absence of Undisclosed Liabilities..................................................................9
        2.8.   Absence of Material Changes.........................................................................9
        2.9.   No Conflict........................................................................................10
        2.10.   Agreements........................................................................................11
        2.11.   Intellectual Property Rights......................................................................12
        2.12.   Equity Investments; Subsidiaries..................................................................13
        2.13.   Title to Assets and Properties; Insurance.........................................................14
        2.14.   Employee Benefit Plans............................................................................14
        2.15.   Labor Relations; Employees........................................................................15
        2.16.   Litigation; Orders................................................................................16
        2.17.   Compliance with Laws; Permits.....................................................................16
        2.18.   Offering Exemption................................................................................17
        2.19.   Disclosure........................................................................................17
        2.20.   Taxes ............................................................................................17
        2.21.   Environmental Matters.............................................................................18
        2.22.   Consents..........................................................................................19
        2.23.   Brokers ..........................................................................................20
        2.24.   Suppliers and Customers...........................................................................20
        2.25.   Use of Proceeds...................................................................................20
        2.26.   Holding Company Act and Investment Company Act....................................................20
SECTION 3.   Representations and Warranties of the Purchasers.....................................................21
SECTION 4.   Certain Covenants....................................................................................22
        4.1.   Access to Records..................................................................................22
        4.2.   Affirmative Covenants..............................................................................22
        4.3.   Insurance..........................................................................................24
        4.4.   Merger, etc........................................................................................24
        4.5.   Transactions with Affiliates.......................................................................24
        4.6.   Notice of Breach...................................................................................25
        4.7.   Matters Related to Directors.......................................................................25
        4.8.   Rights of First Offer..............................................................................27
        4.9.   Completion of Certain Matters......................................................................27
        4.10.   Subsidiary Stock..................................................................................27
SECTION 5.   Transfer Taxes ......................................................................................27
SECTION 6.   Survival of Representations, Warranties, Agreements and Covenants, etc...............................28
SECTION 7.   Expenses ............................................................................................28
SECTION 8.   Indemnification .....................................................................................29
        8.1.   General Indemnification............................................................................29
        8.2.   Indemnification Principles.........................................................................29
        8.3.   Claim Notice.......................................................................................30
SECTION 9.   Remedies.............................................................................................30
SECTION 10.  Further Assurances...................................................................................30


<PAGE>
                                                                   Page 15 of 53


SECTION 11.  Successors and Assigns...............................................................................30
SECTION 12.  Entire Agreement.....................................................................................31
SECTION 13.  Notices..............................................................................................31
SECTION 14.  Amendments...........................................................................................32
SECTION 15.  Counterparts.........................................................................................32
SECTION 16.  Headings.............................................................................................32
SECTION 17.  Nouns and Pronouns...................................................................................32
SECTION 18.  Governing Law........................................................................................32
SECTION 19.  Publicity............................................................................................33
SECTION 20.  Severability.........................................................................................33
</TABLE>

         Exhibits                         Section Reference
         --------       -------------------------------------------------------

         Exhibit A      Schedule of Purchasers                         Preamble
         Exhibit B      Terms of Escrow Agreement                       1.1(a)
         Exhibit C      Stock Purchase Agreement for IndeNet, Inc.      1.3(b)
         Exhibit D      Form of Registration Rights Agreement           1.3(b)
         Exhibit E      Certificates of Designation                     1.3(b)
         Exhibit F      Form of Opinion of Counsel to the Company       1.3(b)

Schedules
Schedule 2.1            Foreign Qualification
Schedule 2.3            Common Stock Equivalents
Schedule 2.6            Financial Statements
Schedule 2.7            Undisclosed Liabilities
Schedule 2.8            Absence of Changes
Schedule 2.10           Contracts
Schedule 2.11(b)        Payments for Intellectual Property
Schedule 2.11(c)        Third Party Intellectual Property Rights
Schedule 2.12           Equity Investments
Schedule 2.13(b)        Insurance
Schedule 2.14           Employee Benefit Plans and Employment Agreements
Schedule 2.15           Employees
Schedule 2.16           Litigation
Schedule 2.17           Permits
Schedule 2.21           Environmental Laws
Schedule 2.22           Consents and Approvals
Schedule 2.23           Brokers

Index of Defined Terms

          Term                                           Section
- ---------------------------                              -------
Accredited Investor                                      3(e)
Acquisition                                              Recitals
Acquisition Consideration                                1.3(b)
Additional Purchasers                                    1.1(c)
Additional Shares                                        1.3(b)
Ancillary Documents                                      1.3(b)
Articles of Incorporation                                1.3(b)
Balance Sheet                                            2.6
Benefit Plan                                             2.14(a)
Capital Stock                                            2.3
Certificate of Designation                               1.3(b)


<PAGE>
                                                                   Page 16 of 53

Claim Notice                                             8.3
Closing                                                  1.2(a)
Closing Date                                             1.2(a)
Code                                                     2.14(a)
Common Stock                                             2.3
Company                                                  Preamble
Contract                                                 2.10(a)
Conversion Shares                                        2.4
Deductible                                               8.1
DSCM                                                     1.3(b)
Employee                                                 2.14(a)
Employee Agreement                                       2.14(a)
Encumbrances                                             2.13(a)
Environmental Laws                                       2.21(f)
Environmental Liability                                  2.21(f)
ERISA                                                    2.14(a)
Escrow Account                                           1.1(a)
Escrow Agent                                             1.1(a)
Escrow Agreement                                         1.1(a)
Escrow Amount                                            1.1(a)
Exchange Act                                             2.5
Hazardous Material                                       2.21(f)
IndeNet Purchase Agreement                               1.3(b)
Initial Purchasers                                       7(b)
Intellectual Property                                    2.11(e)
Litigation                                               2.16
Losses                                                   8.2
Maintenance Amount                                       4.8
Material Adverse Change                                  2.6
Material Adverse Effect                                  2.1
Non-Competition Agreements                               1.3(b)
Non-voting Observer                                      4.7(a)
Notice                                                   4.8
Pequot Entities                                          1.3(b)
Permits                                                  2.17
Permitted Encumbrances                                   2.8
Proposed Securities                                      4.8
Public Authority                                         2.21(f)
Purchase                                                 1.1(a)
Purchase Price                                           1.1(a)
Purchaser Entity                                         8.1
Purchasers                                               Preamble
Purchasers' Designee                                     4.7(a)
Registration Rights Agreement                            1.3(b)
SEC Reports                                              2.5
Section 16(b)                                            4.7(a)
Securities Act                                           2.18
Series A Preferred Stock                                 Recitals
Software                                                 2.11(f)
Subsidiary                                               2.1


<PAGE>
                                                                   Page 17 of 53

                       PREFERRED STOCK PURCHASE AGREEMENT

    AGREEMENT,  dated as of July  14,  1997,  by and  among  DIGITAL  GENERATION
SYSTEMS,  INC.  (the  "Company"),  and the  parties  listed on the  Schedule  of
Purchasers attached to this Agreement as Exhibit A (each hereinafter referred to
as a "Purchaser" and collectively referred to as the "Purchasers").

                              W I T N E S S E T H :

    WHEREAS,  the Company  wishes to sell to the  Purchasers  and the Purchasers
wish to purchase from the Company shares of Series A Convertible Preferred Stock
(the "Series A Preferred Stock"),  each such share convertible into one share of
the Common Stock (as defined herein).

    WHEREAS, the business currently conducted by the Company is the operation of
a nationwide  multi-media  network designed to provide  electronic  delivery and
related  services to the  broadcast  industry by linking  providers to broadcast
stations.

    WHEREAS,  the Company  shall use the proceeds  arising from the  transaction
contemplated  hereby  solely to finance a portion of the  purchase  price of the
acquisition  of  Mediatech,  Inc.,  a Delaware  corporation  and a  wholly-owned
subsidiary of IndeNet, Inc. (the "Acquisition").

    ACCORDINGLY, the parties hereto hereby agree as follows:

    SECTION 1. Issuance and Sale of Series A Preferred Stock

    1.1. The Purchase.  (a) At the Closing (as defined in Section 1.2(a)),  each
Purchaser  shall,  severally and not jointly,  purchase from the Company and the
Company shall sell to each Purchaser, the number of shares of Series A Preferred
Stock set forth opposite such Purchaser's  name on Exhibit A (collectively,  the
"Purchase")  at the purchase  price set forth  opposite  such name on Exhibit A.
Subject  to  Section  1.1(b),  the  aggregate  purchase  price to be paid by the
Purchasers  for the Series A Preferred  Stock  purchased by them hereunder is as
set forth on Exhibit A as Total Purchase Price (the "Purchase Price"),  of which
(i) the  Purchase  Price  less  14%  shall  be paid to an  account  or  accounts
designated by the Company not less than three business days prior to the Closing
and (ii) 14% of the  Purchase  Price (the "Escrow  Amount")  shall be paid to an
escrow agent (the "Escrow  Agent")  mutually  acceptable  to the Company and the
Pequot  Entities (as defined  below) to be held in a Escrow Account (the "Escrow
Account") and  disbursed by the Escrow Agent  pursuant to Section 1.4 hereto and
the terms of an escrow agreement in a form mutually satisfactory to the Company,
the Pequot Entities and the Escrow Agent (the "Escrow  Agreement") and including
the terms set forth in Exhibit B.

         (b) In the event  that the  Company  shall sell  Additional  Shares (as
defined in  1.3(b)(xiv)),  the Pequot  Entities shall have the right to purchase
that  portion of the  Additional  Shares  that  maintains  the Pequot  Entities'
combined  percentage  ownership of the Series A Preferred  Stock at an ownership
level of 51% or more. Upon
 

<PAGE>
                                                                   Page 18 of 53

determination that such sales of Additional Shares will be made (but in no event
later than three business days prior to the Closing),  the Company shall provide
the  Pequot  Entities  with a  written  notice  describing  the  amount of total
Additional Shares to be sold and the amount to be offered to the Pequot Entities
in order to  maintain  the Pequot  Entities'  51%  ownership  level.  The Pequot
Entities shall, within 24 hours of receipt of such notice, confirm its intention
to purchase such shares.  The purchase of such Additional Shares shall be on the
same terms and conditions as the shares  purchased  under the Purchase and shall
be treated, in all respects, as shares purchased under the Purchase,  including,
without limitation,  the contribution of 14% of the Purchase Price to the Escrow
Agent.

         (c) Subject to Section 1.1(b) above,  the Company and the purchasers of
the Additional Shares ("Additional Purchasers") described above may, at any time
before the Closing (as defined below),  execute  counterpart  signature pages to
this  Agreement,  and such  Additional  Purchasers  will,  upon  delivery to the
Company  of such  signature  pages,  become  parties  to,  and  bound  by,  this
Agreement,  each  to the  same  extent  as if they  had  executed  the  original
agreement.  Exhibit A to this  Agreement  will be amended by the Company to list
the Additional  Purchasers  purchasing  shares of Series A Preferred Stock under
this Agreement.  Upon execution of the above  mentioned  signature  pages,  each
Additional  Purchaser  shall be deemed to be a  "Purchaser"  for all purposes of
this  Agreement  and the  Escrow  Agreement,  and a Holder for  purposes  of the
Registration Rights Agreement.

    1.2. The Closing. (a) The closing of the Purchase (the "Closing") shall take
place at the offices of Fried, Frank, Harris,  Shriver & Jacobson,  One New York
Plaza, New York, NY 10004 at 9:00 a.m. on July 21, 1997 or on such other date as
shall be mutually agreed by the Company and the Purchasers (the "Closing Date");
provided, however, that the closing of the Purchase shall be held simultaneously
with the closing of the Acquisition.

         (b) At the  Closing,  the  Company  shall  deliver to each  Purchaser a
certificate or certificates  representing the shares of Series A Preferred Stock
purchased by such  Purchaser,  registered  in the name of such  Purchaser or its
nominee.  Delivery of such  certificates  to a Purchaser  shall be made  against
receipt at the Closing by the Company from such  Purchaser of the purchase price
therefor, which shall be paid by wire transfer to an account designated at least
one business day prior to the Closing by the Company.

    1.3.  Conditions  to  Closing.  (a) The  obligations  of the Company and the
Purchasers to consummate the transactions contemplated hereby at the Closing are
subject  to  the  satisfaction  of  the  following   conditions:   no  temporary
restraining order,  preliminary or permanent injunction or other order or decree
which prevents the  consummation of the transactions  contemplated  hereby shall
have been issued and remain in effect, and no statutes, rule or regulation shall
have been enacted by any


<PAGE>
                                                                   Page 19 of 53

governmental  authority (of the United States or otherwise)  which  prevents the
consummation of the transactions  contemplated hereby;  provided,  however, that
the parties  shall use their  reasonable  best efforts to cause any such decree,
ruling, injunction or other order to be vacated or lifted.

         (b) The  obligations of the  Purchasers to consummate the  transactions
contemplated  hereby at the Closing is subject to the  satisfaction or waiver of
the following conditions:

               (i) the  representations  and warranties of the Company set forth
    in Section 2 of this  Agreement  shall be true and  correct in all  material
    respects as of the date when made and (unless  made as of a specified  date)
    as of the Closing Date; and the Company shall have performed in all material
    respects its covenants set forth in this Agreement to be performed  prior to
    the Closing Date and shall not have taken any action which (if any shares of
    Series A Preferred  Stock were  outstanding)  would violate any provision of
    the Articles of Incorporation  (including the Certificate of Designation) or
    this  Agreement,  as the case may be (and at the Closing  the Company  shall
    deliver to the  Purchasers  an officer's  certificate  certifying  as to the
    Company's compliance with the conditions set forth in this clause (i));

               (ii) The Company shall  contemporaneously  close the transactions
    contemplated by the Acquisition in a form not materially  different from the
    draft Stock Purchase  Agreement  ("IndeNet  Purchase  Agreement"),  attached
    hereto as Exhibit C (such  materiality to be determined by the Purchasers in
    their sole  discretion),  at a total purchase price of less than $29,000,000
    and shall not have  waived any  conditions  in the  IndeNet  Stock  Purchase
    Agreement without the prior written consent of the Purchasers.

               (iii) The Company and the Purchasers  shall have entered into the
    Registration  Rights  Agreement  in  the  form  of  Exhibit  D  hereto  (the
    "Registration  Rights  Agreement"  and  all  other  contracts,   agreements,
    schedules,  certificates and other documents (including, but not limited to,
    the Certificate of Designation (as defined below) and the Escrow  Agreement)
    being  delivered  pursuant to or in  connection  with this  Agreement by any
    party hereto at or prior to the Closing, the "Ancillary Documents").

               (iv)  The  Company  shall  have   delivered  to  the   Purchasers
    certificates  of good standing from  California  with respect to the Company
    and New York with respect to the Subsidiary (as defined below) dated as of a
    date no earlier than ten days prior to the Closing.

               (v) The Amended and  Restated  Articles of  Incorporation  of the
    Company,  as  amended,  shall  have  been  amended  and  supplemented  by  a
    Certificate  of  Designation  substantially  in the form of Exhibit E hereto
    setting  forth the rights and  preferences  of the Series A Preferred  Stock
    (the "Certificate


<PAGE>
                                                                   Page 20 of 53

    of  Designation"),  and the Certificate of Designation shall have been filed
    with the  Secretary  of the State of  California  (the  Amended and Restated
    Articles  of  Incorporation,  as  amended,  including  such  Certificate  of
    Designation, the "Articles of Incorporation");

               (vi) The Common Stock to be issued upon  conversion of the Series
    A Preferred Stock shall have been approved for quotation on The NASDAQ Stock
    Market, subject to official notice of issuance;

               (vii) The  Company  shall  have  delivered  to the  Purchasers  a
    certificate  executed  by  its  Secretary  certifying  (x)  a  copy  of  its
    organizational  documents  including the Articles of  Incorporation  and the
    By-Laws,  (y)  resolutions  authorizing  the  transaction and (z) incumbency
    matters.

               (viii)  The  Purchasers  shall  receive  from  Wilson,   Sonsini,
    Goodrich & Rosati P.C., counsel for the Company, an opinion addressed to the
    Purchasers,  dated as of the Closing,  satisfactory in form and substance to
    the  Purchasers,  which  shall be in the form of the  opinions  set forth in
    Exhibit F attached hereto.

               (ix) In the event that the Purchasers shall designate a person to
    serve on the board of directors  (who,  if such person is not an employee of
    Dawson Samberg Capital Management, Inc. ("DSCM"), the investment manager for
    each of the  Pequot  entities  listed on  Exhibit A (DSCM and such  entities
    referred to as the "Pequot Entities"), shall be reasonably acceptable to the
    Company) such designee  shall have been elected to the board of directors of
    the Company effective, without any further action, as of the Closing Date.

               (x)  The  Company   shall  have  entered   into   non-competition
    agreements (the "Non-Competition Agreements"), in a form mutually acceptable
    to the Company and the Purchasers, with Henry W. Donaldson.

               (xi) The Company shall have obtained,  with financially sound and
    reputable  insurers,  directors'  and  officers'  liability  insurance in an
    amount not less than  $5,000,000 or a binder with respect to such  insurance
    in form satisfactory to the Purchasers.

               (xii)  The  Company  shall  have   performed  and  satisfied  all
    covenants  and  agreements  required by this  Agreement  to be  performed or
    satisfied by it at or prior to the Closing.

               (xiii) Without limiting the generality of Section  1.3(b)(i),  no
    Material  Adverse Effect shall have occurred,  nor shall any event or events
    have  occurred  which  would  reasonably  likely to have a Material  Adverse
    Effect.

               (xiv)  The  Company  shall  not  have  sold   additional   shares
    ("Additional  Shares") of Series A Preferred Stock to any persons other than
    the Purchasers unless (x) the terms and conditions are the same as those set
    forth  herein and (y)(A) if the cash  portion  of the  consideration  in the
    Acquisition


<PAGE>
                                                                   Page 21 of 53

    ("Acquisition  Consideration")  is less than $13 million the total  purchase
    price of such  Additional  Shares  shall not exceed $4 million or (B) if the
    Acquisition Consideration is more than $13 million, the total purchase price
    of such  Additional  Shares  shall not exceed the sum of (1) $4 million plus
    (2) the amount by which the cash  portion of the  Acquisition  Consideration
    exceeds  $13  million  (up to a  maximum  of $2  million).  Pursuant  to the
    procedures set forth in Section 1.1(b),  the Pequot Entities shall, at their
    option,  in the  aggregate,  after  considering  the sales of the Additional
    Shares and the sale to GE Capital Information Technology Solutions,  own 51%
    or more of the outstanding shares of Series A Preferred Stock.

              (xv) The Company shall have entered into the Escrow Agreement.

    1.4.Purchase Price Adjustment.  In the event the Company (a) shall have less
than $17.8  million in total revenue for fiscal third and fourth  quarter,  1997
combined (based on the audited financial  statements for the year ended December
31, 1997) or (b) insofar as it is possible to support a tape  interface  with an
MPEG disk-based system,  the Sony RS 422 Standard Video  Transmission  Interface
shall not be completed  and  available for customer use by December 31, 1997 (as
determined by the  Purchasers  in their sole  reasonable  discretion),  then the
Purchasers  shall be  entitled to instruct  the Escrow  Agent to pay  one-eighth
(1/8) of the Deposit Amount to the Purchasers,  payable beginning March 31, 1998
and  continuing  on a quarterly  basis until the earlier of such time as the (x)
Deposit  Amount  has been  fully  distributed  or (y)  anytime  after the public
announcement by the Company of the fourth quarter,  1997, earnings results,  the
Market Price (as defined in the  Certificate  of  Designation)  per share of the
Common Stock shall exceed the Conversion Price (as defined in the Certificate of
Designation)  multiplied by 2 for at least 25 days out of 40 consecutive Trading
Days (as defined in the Certificate of Designation).

    SECTION 2. Representations and Warranties of the Company. The Company hereby
represents and warrants to the Purchasers follows:

    2.1.  Organization and Good Standing;  Power and Authority;  Qualifications.
Each of the  Company  and its  subsidiary,  PDR  Productions,  Inc.,  a New York
corporation (the  "Subsidiary") (a) are duly organized,  validly existing and in
good standing under the laws of its jurisdiction of organization and (b) has all
requisite  power and authority to own,  lease and operate its  properties and to
carry on its business as presently  conducted  and as proposed to be  conducted.
The Company has all  requisite  power and  authority to enter into and carry out
the transactions  contemplated by this Agreement and the Ancillary  Documents to
which it is a party.  Each of the Company and its  Subsidiary  is  qualified  to
transact business as a foreign


<PAGE>
                                                                   Page 22 of 53

corporation  in, and is in good standing under the laws of, those  jurisdictions
listed on Schedule 2.1 under its name, which jurisdictions constitute all of the
jurisdictions  wherein  the  character  of the  property  owned or leased or the
nature of the activities conducted by it makes such qualification  necessary and
where  failure to so  qualify  would  individually  or in the  aggregate  have a
material  adverse  effect  on  properties,   business,  prospects,   operations,
earnings,  assets,  liabilities or the condition (financial or otherwise) of the
Company  and its  Subsidiary  taken as a whole,  whether or not in the  ordinary
course of business (a "Material Adverse Effect").

    2.2. Authorization of the Documents. The execution, delivery and performance
by the Company of this Agreement and each of the Ancillary Documents to which it
is a party has been duly  authorized  by all requisite  corporate  action on the
part of the Company  (and do not or will not require the  approval or consent of
the  shareholders of the Company),  and this Agreement and each of the Ancillary
Documents constitutes a legal, valid and binding obligation of the Company which
is a party thereto, enforceable against the Company in accordance with its terms
except  to  the  extent  that  enforceability  may  be  limited  by  bankruptcy,
insolvency  or other  similar laws  affecting  creditors'  rights  generally and
except to the extent that the remedy of specific  performance and injunction and
other forms of equitable relief may be subject to equitable defenses.

    2.3.   Capitalization.   The  authorized   capitalization   of  the  Company
immediately  prior to the date of the Closing  consists of: (a) 5,000,000 shares
of Preferred  Stock, of which (i) the shares to be sold pursuant to the Purchase
and the Additional  Shares to be issued as permitted herein have been designated
Series A  Preferred  Stock and (ii) no shares  of Series A  Preferred  Stock are
issued and outstanding and all such outstanding shares are validly issued, fully
paid  and  nonassessable  and  free  and  clear  of all  Encumbrances;  and  (b)
30,000,000 shares of Common Stock, no par value per share ("Common  Stock"),  of
which  11,739,617  shares are issued and  outstanding  and all such  outstanding
shares are validly issued,  fully paid and  nonassessable  and free and clear of
all Encumbrances (as defined below). No class of capital stock ("Capital Stock")
of the Company is entitled to  preemptive  rights.  Except as listed on Schedule
2.3 hereto,  there are no outstanding  options,  warrants,  subscription rights,
calls or commitments of any character  whatsoever  relating to, or securities or
rights convertible into, shares of any class of Capital Stock of the Company, or
Contracts,  by which the  Company or its  subsidiary  is or may become  bound to
issue  additional  shares of its  Capital  Stock or  options,  warrants or other
rights to purchase or acquire any shares of its Capital Stock.  Between the date
hereof and the Closing Date, the Company will not have changed the amount of its
authorized  Capital Stock, or have subdivided or otherwise changed any shares of
any class of its Capital Stock, whether by way of reclassification,  stock split
or otherwise, or have issued any additional shares of Capital


<PAGE>
                                                                   Page 23 of 53

Stock other than pursuant to the exercise of securities  outstanding on the date
hereof  and set forth in  Schedule  2.3  hereto  and will not have  granted  any
options, warrants or other rights to purchase or acquire shares of the Company's
Capital Stock.  Except as set forth in Schedule 2.3 hereto,  the Company has not
declared or paid any dividend or made any other  distribution of cash,  stock or
other property to its shareholders.

    2.4.  Authorization  and  Issuance  of  Capital  Stock.  The  authorization,
issuance,  sale and  delivery of the Series A Preferred  Stock  pursuant to this
Agreement and the authorization, reservation, issuance, sale and delivery of the
shares of Series A Preferred Stock and the Conversion  Shares (as defined below)
have been duly authorized by all requisite  corporate  action on the part of the
Company,  and when issued, sold and delivered in accordance with this Agreement,
the Series A Preferred  Stock and the  Conversion  Shares will be validly issued
and  outstanding,  fully  paid  and  nonassessable  with no  personal  liability
attaching to the ownership  thereof,  free and clear of any Encumbrances,  other
than  Encumbrances,  if  any,  arising  as a  result  of  actions  taken  by the
Purchasers,  and not subject to preemptive or similar rights of the shareholders
of the  Company or others.  The terms,  designations,  powers,  preferences  and
relative,   participating,   optional  and  other   special   rights,   and  the
qualifications,  limitations and restrictions,  of any series of Preferred Stock
of the Company are as stated in the  Company's  Articles  of  Incorporation.  No
shareholder  approval is required to  consummate  the  transaction  contemplated
hereunder.  The Company has reserved a  sufficient  number of shares of Series A
Preferred  Stock for issuance to the Purchasers on the date hereof in accordance
with this  Agreement  and (ii) Common  Stock for  issuance  upon  conversion  or
exercise of all other common stock  equivalents  outstanding on the date hereof.
The  shares  of  Common  Stock  issuable  upon the  conversion  of the  Series A
Preferred Stock issued or issuable to the Purchasers hereunder shall be referred
to collectively as the "Conversion Shares."

    2.5. SEC Reports.  The Company has filed all proxy  statements,  reports and
other documents required to be filed by it under the Securities  Exchange Act of
1934, as amended (the  "Exchange  Act") from and after February 6, 1996; and the
Company has  furnished  the  Purchasers  true and complete  copies of all annual
reports,  quarterly  reports,  proxy  statements  and  other  reports  under the
Exchange Act filed by the Company  from and after such date,  each as filed with
the Securities and Exchange Commission  (collectively,  the "SEC Reports"). Each
SEC Report was in compliance in all material  respects with the  requirements of
its respective  report form and did not on the date of filing contain any untrue
statement  of a material  fact or omit to state a material  fact  required to be
stated therein or necessary to make the statements  therein, in the light of the
circumstances  under which they were made,  not  misleading,  and as of the date
hereof there is no fact or facts not disclosed in the SEC


<PAGE>
                                                                   Page 24 of 53

Reports which relate  specifically  to the Company and which  individually or in
the aggregate may have a Material Adverse Effect.

    2.6. Financial  Statements.  The financial statements (including any related
schedules  and/or  notes)  included  in the SEC  Reports  have been  prepared in
accordance with generally accepted accounting  principles  consistently followed
(except as indicated in the notes thereto)  throughout the periods  involved and
fairly present in all material  respects the consolidated  financial  condition,
results of operations and changes in  shareholders'  equity of the Company as of
the respective dates thereof and for the respective  periods then ended (in each
case  subject,  as to interim  statements,  to changes  resulting  from year-end
adjustments,  none of which were  material in amount or  effect).  Except as set
forth in Schedule 2.6, the Company has no liabilities or obligations, contingent
or otherwise,  except (i) liabilities and obligations in the respective  amounts
reflected  or reserved  against in the  Company's  balance  sheet (the  "Balance
Sheet") as of March 31, 1997 included in the SEC Reports or (ii) liabilities and
obligations  incurred in the  ordinary  course of business  since March 31, 1997
which  individually  or in the aggregate do not have a Material  Adverse Effect.
Since March 31, 1997, the Company has operated its business only in the ordinary
course and there has not been  individually  or in the aggregate any change that
would have a Material  Adverse Effect (a "Material  Adverse  Change") other than
changes  disclosed  in the SEC Reports or  otherwise  set forth in Schedule  2.6
hereto. The financial  forecasts furnished by the Company to the Purchasers have
been reasonably  prepared and reflect the best currently available estimates and
judgment  of the  Company's  management  as to  the  expected  future  financial
performance of the Company and its Subsidiary.

    2.7.  Absence of  Undisclosed  Liabilities.  Except as set forth on Schedule
2.7, the Company has no liabilities or obligations  (whether accrued,  absolute,
contingent,  unliquidated or otherwise,  whether or not known, whether due or to
become  due and  regardless  of when  asserted)  other than (i)  liabilities  or
obligations  reserved against or otherwise disclosed in the Balance Sheet or the
footnotes thereto, (ii) liabilities or obligations incurred after March 31, 1997
in the  ordinary  course of business  consistent  (in amount and kind) with past
practice (none of which is a liability resulting from breach of contract, breach
of  warranty,  tort,  infringement,  claim or  lawsuit)  and that do not  exceed
$75,000 in a single transaction.

    2.8.  Absence of Material  Changes.  Except as set forth on Schedule 2.8 and
except as otherwise  expressly  contemplated by this Agreement,  since March 31,
1997,  the business of the Company and its  Subsidiary has been conducted in the
ordinary  course,  consistent  with past practice and there has not been (a) any
Material  Adverse  Change,  nor has any event or  change  occurred  which  could
reasonably result in a Material Adverse Change,  in the condition  (financial or
otherwise), results of


<PAGE>
                                                                   Page 25 of 53

operations,  business,  assets,  liabilities  or prospects of the Company or its
Subsidiary or any event or condition which could  reasonably be expected to have
such a Material  Adverse Change,  (b) any waiver or cancellation of any valuable
right of the Company or its Subsidiary, or the cancellation of any material debt
or claim held by the Company or its  Subsidiary,  (c) any payment,  discharge or
satisfaction  of any  claim,  liability  or  obligation  of the  Company  or its
Subsidiary  other than in the  ordinary  course of  business  except  where such
payment,  discharge or satisfaction would not, individually or in the aggregate,
have a  Material  Adverse  Effect,  (d) any  Encumbrance  upon the assets of the
Company  or its  Subsidiary  other  than  any  Permitted  Encumbrance,  (e)  any
declaration or payment of dividends on, or other  distribution  with respect to,
or any direct or indirect  redemption or  acquisition  of, any securities of the
Company, (f) any issuance of any stock, bonds or other securities of the Company
or its  Subsidiary,  (g) any sale,  assignment  or transfer  of any  tangible or
intangible assets of the Company or its Subsidiary except in the ordinary course
of  business,  (h) any loan by the  Company or its  Subsidiary  to any  officer,
director,  employee,  consultant or shareholder of the Company or its Subsidiary
(other  than  advances  to such  persons in the  ordinary  course of business in
connection with travel and travel related expenses), (i) any damage, destruction
or loss (whether or not covered by insurance) materially and adversely affecting
the assets, property, condition (financial or otherwise),  results of operations
or  prospects  of the Company or its  Subsidiary,  (j) any  increase,  direct or
indirect,  in the compensation paid or payable to any officer or director of the
Company or its Subsidiary, other than in the ordinary course of business, to any
other employee,  consultant or agent of the Company or its  Subsidiary,  (k) any
change in the  accounting  methods,  practices or policies of the Company or its
Subsidiary,  (l) any indebtedness  incurred for borrowed money by the Company or
its Subsidiary other than in the ordinary course of business,  (m) any amendment
to or  termination  of any  material  agreement  to  which  the  Company  or its
Subsidiary  is a party  other  than  the  expiration  of any such  agreement  in
accordance with its terms,  (n) any change in the laws or regulations  governing
the Company or its Subsidiary,  (o) any Material Adverse Change in the manner of
business or  operations  of the Company or its  Subsidiary  (including,  without
limitation,  any accelerations or deferral of the payment of accounts payable or
other  current  liabilities  or deferral of the  collection of accounts or notes
receivable), (p) any capital expenditures or commitments therefor by the Company
or its Subsidiary  other than in the ordinary course of business and pursuant to
an annual budget as approved by the Board of Directors  that aggregate in excess
of $50,000, (q) any amendment of the articles of incorporation,  Bylaws or other
organizational  documents of the Company or its Subsidiary,  (r) any transaction
entered into by the Company or its Subsidiary whether or not in the


<PAGE>
                                                                   Page 26 of 53

ordinary course of business or any other material  transactions  entered into by
the Company or its Subsidiary whether or not in the ordinary course of business,
or (s) any agreement or commitment  (contingent  or otherwise) by the Company or
its  Subsidiary  to do any of the  foregoing.  For  purposes of this  Agreement,
"Permitted  Encumbrances"  shall mean (i) those consisting of zoning or planning
restrictions,  easements,  permits and other  restrictions or limitations on the
use of such property or irregularities in title thereto which,  individually and
in the  aggregate,  do not  materially  impair  the use of such  property,  (ii)
warehousemen's,  mechanics', carriers', landlords', repairmen's or other similar
Encumbrances arising in the ordinary course of business and securing obligations
not yet due and  payable,  and  (iii)  other  Encumbrances  which  arise  in the
ordinary course of business and which  individually  and in the aggregate do not
materially impair its use of such property or its ability to obtain financing by
using such asset as collateral.

    2.9. No Conflict. The execution and delivery by the Company of the Agreement
and the Ancillary  Documents to which it is a party and the  consummation by the
Company of the transactions  contemplated  hereby and thereby and its compliance
with the  provisions  hereof and thereof  (including,  without  limitation,  the
issuance,  sale and delivery by the Company of the Series A Preferred  Stock and
the  Conversion  Shares)  will not (a) violate  any  provision  of any  domestic
(federal,  state or local) or foreign law, statute,  rule or regulation,  or any
ruling, writ, injunction, order, judgment or decree of any court, administrative
agency or other  governmental body applicable to it, or any of its properties or
assets except where such violation would not,  individually or in the aggregate,
have a Material Adverse Effect, (b) conflict with, or result in any violation or
breach of, or  constitute  (with due notice or lapse of time, or both) a default
or loss of a benefit  under,  or cause or permit  the  acceleration  under,  the
terms,  conditions  or  provisions of any Contract to which it is a party or its
properties  or  assets  is  subject,   except  for  defaults  which  would  not,
individually or in the aggregate,  have a Material  Adverse Effect (c) result in
the creation or  imposition  of any  Encumbrance  upon any of its  properties or
assets, except for Encumbrances which would not individually or in the aggregate
have a Material Adverse Effect or (d) violate its organizational documents.

    2.10.  Agreements.  (a) Except as set forth on Schedule 2.10, the Company or
its  Subsidiary  are not a party  to,  and are not  bound  or  subject  to,  any
indenture,  mortgage,  guaranty, lease, license or other contract,  agreement or
understanding, written or oral (a "Contract"), other than any Contract which (i)
pursuant to its terms,  has expired,  been  terminated or fully performed by the
parties,  and in each case,  under which the Company and its Subsidiary  have no
liability, contingent or otherwise, or (ii) involves monthly payments to or from
the Company  and/or its  Subsidiary  (as opposed to an  indemnity  agreement  or
similar  contract  under  which a party is not  required  to make fixed  monthly
payments) which monthly  payments do not aggregate on an annual basis to $50,000
or more, and in each case, is


<PAGE>
                                                                   Page 27 of 53

not material to the business, condition (financial or otherwise),  operations or
prospects of the Company or its Subsidiary.

         (b) Each of such Contracts is, as of the date hereof, and will continue
after the Closing to be, legal, valid,  binding and in full force and effect and
enforceable  in  accordance  with its terms.  There is no breach,  violation  or
default by the Company  (or, to the best  knowledge  of the  Company,  any other
party) under any such  Contract  except where such breach,  violation or default
would not, individually or in the aggregate, have a Material Adverse Effect, and
no event (including,  without  limitation,  the consummation of the transactions
contemplated  by this  agreement)  which,  with notice or lapse of time or both,
would (A)  constitute a breach,  violation or default by the Company (or, to the
best knowledge of the Company,  any other party) under any such Contract  except
where such  breach,  violation  or default  would  not,  individually  or in the
aggregate, have a Material Adverse Effect, or (B) give rise to any lien or right
of termination, modification,  cancellation, prepayment, suspension, limitation,
revocation or acceleration  against the Company under any such Contract.  Except
as set forth on Schedule  2.10,  the Company is not or, to the  knowledge of the
Company, no other party to any of such Contracts (i) is in arrears in respect of
the  performance or  satisfaction  of the terms and conditions on its part to be
performed  or satisfied  under any of such  Contracts or (ii) has granted or has
been  granted  any  waiver  or  indulgence  under any of such  Contracts  or has
repudiated any provision thereof.

    2.11. Intellectual Property Rights. (a) Except as disclosed on Schedule 2.11
hereto,  (i) the  Company  owns or has the  right to use  pursuant  to  license,
sub-license,  agreement  or  permission  all of its  Intellectual  Property  (as
defined below),  except where the absence of any thereof would not  individually
or in the aggregate  have a Material  Adverse  Effect;  (ii) the Company has not
interfered with,  infringed upon or  misappropriated  any Intellectual  Property
rights  of  third  parties,   except  for   interferences,   infringements   and
misappropriations  which  would  not  individually  or in the  aggregate  have a
Material Adverse Effect,  and the Company has not received any claim,  demand or
notice  alleging  any  such  interference,   infringement  or   misappropriation
(including any claim that it must license or refrain from using any Intellectual
Property rights of any third party).  To the Company's  knowledge no third party
has interfered with, infringed upon or misappropriated any Intellectual Property
rights  of  the   Company,   except   for   interferences,   infringements   and
misappropriations  which  would  not  individually  or in the  aggregate  have a
Material Adverse Effect.

         (b) Except as set forth on  Schedule  2.11(b),  neither the Company nor
the Subsidiary is obligated to pay any amount,  whether as royalty,  license fee
or other payment,  to any person in order to make, use, or sell any Intellectual
Property.

         (c)  Except as set forth on  Schedule  2.11(c),  the  operation  of the
Company and its Subsidiary as presently operated does not need to

<PAGE>

                                                                   Page 28 of 53

use or rely upon any Intellectual Property rights of third parties.

         (d) All  royalties  due under  said  licenses  have been paid and there
exists no default by the Company and its  Subsidiary or by any other party under
the terms of said licenses, and no event has occurred which, upon the passage of
time or the  giving of  notice,  or both,  would  result in any  default  by the
Company and its Subsidiary,  or by any other party to the license or prevent the
Company from  exercising  and  obtaining  the benefits of any options  contained
therein except where such default would not,  individually  or in the aggregate,
have a Material Adverse Effect.

         (e) As  used in  this  Agreement,  "Intellectual  Property"  means  all
intellectual  property owned, leased,  licensed,  and used by the Company or its
Subsidiary,  including  without  limitation,  (i) all world wide  inventions and
discoveries  (whether  patentable or unpatentable  and whether or not reduced to
practice),  all improvements  thereto, and all patents,  patent applications and
patent    disclosures,    together   with   all   reissuances,    continuations,
continuations-in-part,  revisions,  extensions and reexaminations  thereof, (ii)
all trademarks,  service marks,  trade dress,  logos,  trade names and corporate
names, together with all translations, adaptations, derivations and combinations
thereof and including all goodwill associated  therewith,  and all applications,
registrations,  renewals  and  derivatives  in  connection  therewith,  (ii) all
copyrightable  works,  all copyrights and all  applications,  registrations  and
renewals  in  connection  therewith,  (iv) all mask works and all  applications,
registrations  and renewals in connection  therewith,  (v) all  know-how,  trade
secrets  and   confidential   business   information,   whether   patentable  or
unpatentable and whether or not reduced to practice  (including ideas,  research
and development, know-how, formulas, compositions,  manufacturing and production
processes and techniques,  technical data,  designs,  drawings,  specifications,
customer  and  supplier  lists,  addresses,  phone  numbers,  pricing  and  cost
information, and business and marketing plans and proposals), (vi) all Software,
(vii) all other  proprietary  rights of any type of  description  (regardless of
whether the same have been formally registered),  (viii) all copies and tangible
embodiments  thereof  (in  whatever  form or medium) and (ix) all  licenses  and
agreements in connection with the foregoing.

         (f) As used in this Agreement,  "Software"  means any and all versions,
releases,  and predecessors of the software and computer programs of the Company
or its Subsidiary,  including all such software and computer programs in machine
readable source code forms and in machine  executable  object code forms and all
related specifications (including,  without limitation, all logic architectures,
algorithms  and logic flows and all physical,  functional,  operating and design
parameters),  any data used by or related to Software, work in progress relating
to corrections,  modifications or enhancements, operating systems and procedures
(including  development   methodology),   designs,  design  revisions,   related
applications,   work  benches,  software  in  any  language,   concepts,  ideas,
processes, techniques, software designs and test tools, third party software


<PAGE>
                                                                   Page 29 of 53

interfaces  written by them and all  methods of  implementation  and  packaging,
together with all associated know-how and show-how.

         (g) As used in this Agreement, "Third Party Software" means software or
computer  programs  used in the  operation  of the  Company  and its  Subsidiary
(specifically,  in connection with servicing clients) as presently  conducted or
currently anticipated to be conducted and that are not owned by the Company.

    2.12.  Equity  Investments;  Subsidiaries.  Except as set forth on  Schedule
2.12, the Company has never had, nor does it presently  have, any  subsidiaries,
nor has it owned,  nor does it presently  own,  whether  directly or  indirectly
owned, any capital stock or other proprietary interest,  directly or indirectly,
in any  corporation,  association,  trust,  partnership,  joint venture or other
entity.

    2.13.  Title to Assets and Properties;  Insurance.  (a) The Company has good
and marketable  title, or a valid leasehold  interest in or contractual right to
use, all of its assets (including Third Party Software) and properties, free and
clear of any mortgages,  judgments, claims, liens, security interests,  pledges,
escrows,  charges  or other  encumbrances  of any kind or  character  whatsoever
("Encumbrances")  except in each case for such  defects  in title and such other
liens and Encumbrances which do not individually or in the aggregate  materially
detract  from the  value to the  Company  of the  properties  and  assets of the
Company and its Subsidiary taken as a whole.

         (b) The Company and its Subsidiary  maintain  insurance in such amounts
(to the  extent  available  in the  public  market),  including  self-insurance,
retainage and deductible arrangements,  and of such a character as is reasonable
for companies  engaged in the same or similar business and for companies located
in San Francisco.  Schedule 2.13(b) sets forth a list of all insurance  coverage
carried by the business and/or the Company,  the carrier and terms and amount of
coverage.

    2.14.  Employee  Benefit Plans. (a) Schedule 2.14 hereto contains a true and
complete  list of (i) each written  plan,  program,  policy,  payroll  practice,
contract, agreement or other arrangement, or commitment therefore, providing for
compensation,   severance,   termination  pay,   performance  awards,  stock  or
stock-related  awards,  fringe benefits or other employee  benefits of any kind,
funded or unfunded,  which is now or previously has been sponsored,  maintained,
contributed  to or required to be  contributed  to by the Company or pursuant to
which the Company has any liability, contingent or otherwise, including, but not
limited to, any  "employee  benefit  plan" within the meaning of Section 3(3) of
the Employee Retirement Income Security Act of 1974, as amended ("ERISA") (each,
a "Benefit Plan"); and (ii) each management,  employment,  bonus, option, equity
(or equity related),  severance,  consulting,  non compete,  confidentiality  or
similar agreement or contract (each, an "Employee Agreement"), pursuant to which
the Company has any liability, contingent or otherwise,


<PAGE>
                                                                   Page 30 of 53

between  the  Company  and any  current,  former or retired  employee,  officer,
consultant,  independent  contractor,  agent  or  director  of the  Company  (an
"Employee").  Except as  identified  on  Schedule  2.14,  the  Company  does not
currently sponsor, maintain, contribute to, nor is it required to contribute to,
nor has the Company ever sponsored, maintained,  contributed to or been required
to contribute  to, or incurred any liability to, (i) any "defined  benefit plan"
(as defined in ERISA Section 3(35));  (ii) any "multiemployer  plan" (as defined
in ERISA  Section  3(37)) or (iii) any Benefit Plan which  provides,  or has any
liability to provide,  life  insurance,  medical,  severance  or other  employee
welfare  benefits to any Employee upon his or her  retirement or  termination of
employment,  except as required by Section  4980B of the  Internal  Revenue Code
(the "Code").

         (b) Except with  respect to its  wholly-owned  Subsidiary  as disclosed
herein, the Company is not nor has ever been (i) a member of a "controlled group
of corporations," under "common control" or an "affiliated service group" within
the  meaning of Sections  414(b),  (c) or (m) of the Code,  (ii)  required to be
aggregated  under Section  414(o) of the Code, or (iii) under "common  control,"
within  the  meaning  of  Section  4001(a)(14)  of  ERISA,  or  any  regulations
promulgated or proposed under any of the foregoing  Sections,  in each case with
any other entity.

         (c) The Company has  previously  provided  to the  Purchasers  current,
accurate  and  complete  copies of all  documents  embodying or relating to each
Benefit Plan and each  Employee  Agreement,  including all  amendments  thereto,
trust or funding  agreements  relating  thereto  (if any),  the two most  recent
annual  reports  (Series 5500 and related  schedules)  required  under ERISA (if
any), the most recent  determination  letter (if any) received from the Internal
Revenue  Service,  the most recent summary plan  description  (with all material
modifications)  (if any),  and all  material  communications  to any Employee or
Employees relating to any Benefit Plan or Employee Agreement.

         (d) Each Benefit Plan has been established and maintained in accordance
with its terms and in compliance with all applicable,  laws,  statutes,  orders,
rules and regulations, including but not limited to ERISA and the Code; and each
Benefit Plan intended to qualify under Section 401 of the Code is, and since its
inception has been, so qualified.

         (e) The execution of, and performance of the transactions  contemplated
in,  this  Agreement  will  not  (either  alone or upon  the  occurrence  of any
additional or subsequent  events)  constitute an event under any Benefit Plan or
Employee  Agreement that will or may result in any payment (whether of severance
pay  or  otherwise),   acceleration,   forgiveness  of  indebtedness,   vesting,
distribution,  increase in benefits or obligations to fund benefits with respect
to any Employee.

    2.15. Labor Relations;  Employees.  Schedule 2.15 hereto lists all employees
of the Company with an annual salary in excess of $100,000.  Except as set forth
on Schedule

<PAGE>
                                                                   Page 31 of 53

2.15  hereto,  (i) the  Company  is not  delinquent  in  payments  to any of its
employees,  for any  wages,  salaries,  commissions,  bonuses  or  other  direct
compensation  for any services  performed by the date hereof or amounts required
to be reimbursed  by them to the date hereof,  (ii) the Company is in compliance
with all  applicable  federal,  state and  local  laws,  rules  and  regulations
respecting  employment,  employment  practices,  labor,  terms and conditions of
employment  and  wages and hours  except  where  failure  to comply  would  not,
individually  or in the aggregate,  have a Material  Adverse  Effect,  (iii) the
Company is not bound by or subject to (and none of its assets or  properties  is
bound by or subject to) any written or oral,  express or implied,  commitment or
arrangement  with any labor union,  and no labor union has  requested or, to the
best  knowledge of the Company,  has sought to represent  any of the  employees,
representatives  or  agents  of the  Company,  (iv)  there is no  labor  strike,
dispute, slowdown or stoppage actually pending, or, to the best knowledge of the
Company,  threatened against or involving the Company, (v) to the best knowledge
of the Company,  no salaried key employee has any plans to terminate  his or her
employment  with the  Company.  Each of the  officers of the  Company,  each key
employee  and each  other  employee  of the  Company  who has or had  access  to
confidential  information  of the  Company  and its  Subsidiary  has  executed a
confidentiality agreement, and such agreements are in full force and effect.

    2.16. Litigation;  Orders. Except as set forth on Schedule 2.16, there is no
civil, criminal or administrative action, suit, claim, notice, hearing, inquiry,
proceeding  or  investigation  at law  or in  equity  by or  before  any  court,
arbitrator or similar panel,  governmental  instrumentality  or other agency now
pending or, to the best knowledge of the Company, threatened against the Company
or its  Subsidiary or the assets  (including the  Intellectual  Property) or the
Company or its  Subsidiary  (a  "Litigation").  Except as set forth in  Schedule
2.16,  neither  the Company nor its  Subsidiary  is subject to any order,  writ,
injunction  or decree of any court of any  federal,  state,  municipal  or other
domestic or foreign governmental department,  commission,  board, bureau, agency
or instrumentality.

    2.17.  Compliance with Laws;  Permits.  Except as provided in Schedule 2.17,
the Company and its  Subsidiary  are in  compliance,  and have been conducted in
compliance with, all federal, state, local and foreign laws, rules,  ordinances,
codes,   consents,   authorizations,    registrations,   regulations,   decrees,
directives,  judgments  and orders  applicable to it except where the failure to
comply  would not  individually  or in the  aggregate  have a  Material  Adverse
Effect.  The  Company has all  federal,  state,  local and foreign  governmental
licenses,  permits,  qualifications and authorizations  ("Permits") necessary in
the conduct of its business as currently conducted. All such Permits are in full
force and effect,  and no  violations  have been recorded in respect of any such
Permits; no proceeding is pending or, to the best


<PAGE>
                                                                   Page 32 of 53

knowledge of the Company,  threatened to revoke or limit any such Permit; and no
such Permit will be  suspended,  cancelled or adversely  modified as a result of
the execution and delivery of this Agreement or the Ancillary  Documents and the
consummation of the transactions  contemplated  hereby or thereby,  except where
failure to have such Permit would not  individually  or in the aggregate  have a
Material Adverse Effect.

    2.18. Offering  Exemption.  Assuming the accuracy of the representations and
warranties  contained  in  Section 3 hereof,  the offer and sale of the Series A
Preferred  Stock as  contemplated  hereby and the  issuance  and delivery of the
Conversion  Shares  to the  Purchasers  upon  the  conversion  of the  Series  A
Preferred  Stock are each exempt from  registration  under the Securities Act of
1933, as amended (the  "Securities  Act") and under  applicable state securities
and "blue sky" laws, as currently in effect.

    2.19. Disclosure. Neither this Agreement nor any certificate,  instrument or
written  statement  furnished or made to the  Purchasers  by or on behalf of the
Company in connection  with this Agreement or the Ancillary  Documents  contains
any  untrue  statement  of a  material  fact or omits to state a  material  fact
necessary  in order to make the  statements  contained  herein and  therein  not
misleading.  There  is no  fact  which  the  Company  has not  disclosed  to the
Purchasers  or their  counsel in writing and of which the Company is aware which
materially  and  adversely  affects or which  could  reasonably  be  expected to
materially  and adversely  affect the Company or its Subsidiary or the business,
financial condition,  operations,  property, affairs or prospects of the Company
or its Subsidiary or the ability of the Company or its Subsidiary to perform its
obligations under the Agreement or any of the Ancillary Documents.

    2.20. Taxes. The Company and its Subsidiary have filed or caused to be filed
all income tax returns which are required to be filed and have paid or caused to
be paid all Taxes that have become due,  except  Taxes the validity or amount of
which is being  contested  in good  faith by  appropriate  proceedings  and with
respect to which adequate reserves have been set aside. "Taxes," for purposes of
this Agreement,  means any taxes,  assessments,  duties, fees, levies,  imposts,
deductions, withholdings, including, without limitation, income, gross receipts,
ad valorem,  value added, excise, real or personal property,  asset, sales, use,
license, payroll, transaction, capital, net worth and franchise taxes, estimated
taxes, withholding,  employment, social security, workers compensation, utility,
severance, production, unemployment compensation,  occupation, premium, windfall
profits,  transfer and gains taxes, or other governmental  charges of any nature
whatsoever  imposed by any  government  or taxing  authority  of any  country or
political  subdivision of any country and any liabilities  with respect thereto,
including  any  penalties,  additions  to tax,  fines or interest  thereon,  and
includes any liability of the Company and its


<PAGE>
                                                                   Page 33 of 53

Subsidiary  arising under any tax sharing agreement to which it is or has been a
party.

    2.21. Environmental Matters. Except as listed in Schedule 2.21:

         (a) There are, with respect to the Company and its  Subsidiary,  or any
predecessor of the foregoing, no past or present violations of Environmental Law
(as defined  below),  nor any actions,  activities,  circumstances,  conditions,
events,  incidents,  or  contractual  obligations  which  may  give  rise to any
liability  pursuant  to any  Environmental  Law and  neither the Company nor its
Subsidiary  has received any notice with respect to any of the  foregoing nor is
any Litigation pending or threatened in connection with any of the foregoing.

         (b) To the knowledge of the Company, no Hazardous Materials are present
on or about any real property currently owned,  leased or used by the Company or
its  Subsidiary  and no  Hazardous  Materials  were present on or about any real
property  previously  owned,  leased or used by the  Company  or its  subsidiary
during the period the property  was owned,  leased or used by the Company or its
Subsidiary,  except in the normal course of the  Company's or such  Subsidiary's
business.

         (c) To the knowledge of the Company,  no Hazardous  Materials have been
released on or about,  or where they may pose a threat of migration to, any real
property currently owned, leased or used by the Company or its Subsidiary and no
Hazardous  Materials  were  released  on or about any real  property  previously
owned,  leased or used by the  Company or its  Subsidiary  during the period the
property was owned,  leased or used by the Company or its Subsidiary,  except as
may be required in the normal course of business and in material compliance with
applicable Environmental Law.

         (d) To the knowledge of the Company, no  asbestos-containing  materials
or PCBs are present on or about any property currently owned,  leased or used by
the Company or its Subsidiary.

         (e) To the knowledge of the Company,  there are not now, nor have there
ever been, any underground storage tanks or similar facilities of any kind on or
under any real  property  currently or previously  owned,  leased or used by the
Company or its Subsidiary.

         (f) For purposes of this Section  2.21,  capitalized  terms used herein
shall have the following meanings:

         "Environmental  Laws"  shall  mean,  at any  date,  all  provisions  of
federal,  state, local or foreign law (including applicable principles of common
and civil law), statutes,  ordinances,  rules, regulations,  published standards
and  directives  that  have the force and  effect  of Laws,  permits,  licenses,
judgments, writs, injunctions, decrees and orders enacted, promulgated or issued
by any Public  Authority,  and all indemnity  agreements  and other  contractual
obligations,  as in effect at such date,  relating to (i) the  protection of the
environment,  including the air, surface and subsurface  soils,  surface waters,
groundwaters and natural resources,  and (ii) occupational health and safety and
exposure of persons to Hazardous Materials.


<PAGE>
                                                                   Page 34 of 53

Environmental  Laws shall  include  the  Comprehensive  Environmental  Response,
Compensation and Liability Act, 42 U.S.C. ss.ss.9601 et seq., and any other laws
imposing or creating liability with respect to Hazardous Materials.

         "Environmental  Liability"  shall  mean any  liabilities,  obligations,
costs, losses, payments or damages, including compensatory and punitive damages,
incurred (i) to contain, remove, clean up, assess, abate or otherwise remedy any
actual or alleged  release or  threatened  release of Hazardous  Materials,  any
actual or alleged  contamination  (by Hazardous  Materials)  of air,  surface or
subsurface soil,  groundwater or surface water, or any personal injury or damage
to  natural   resources  or  property   resulting   from  any  such  release  or
contamination,  pursuant  to the  requirements  of any  Environmental  Law or in
response  to any claim by any Public  Authority  or other  third party under any
Environmental  Law;  (ii) to modify  facilities  or  processes or take any other
remedial   action  in  response  to  any  claim  by  any  Public   Authority  of
non-compliance  with any Environmental  Law; (iii) as a result of the imposition
of any  civil or  criminal  fine or  penalty  by any  Public  Authority  for the
violation or alleged violation of any Environmental  Law; or (iv) as a result of
any action, suit, proceeding or claim by any third party under any Environmental
Law. The term  "Environmental  Liability" shall include:  (i) reasonable fees of
counsel and consultants (but not any corporate allocation for management time or
for the use of similar  in-house  services or facilities) and (ii) the costs and
expenses of any investigation undertaken to ascertain the existence or extent of
any potential or actual Environmental Liability.

         "Hazardous   Material"  shall  mean  any  substance  regulated  by  any
Environmental  Law or which  may now or in the  future  form the  basis  for any
Environmental Liability.

         "Public  Authority" shall mean any supranational,  national,  regional,
state or local government court, governmental agency, authority,  board, bureau,
instrumentality or regulatory body.

    2.22.   Consents.   Except  as  set  forth  on  Schedule  2.22,  no  permit,
authorization,  consent or approval of or by, or any  notification  of or filing
with,  any person  (governmental  or  private)  is  required  by the  Company in
connection with the execution, delivery and performance of the Agreement and the
Ancillary  Documents to which it is a party,  the consummation by the Company of
the  transactions  contemplated  hereby or  thereby,  or the  issuance,  sale or
delivery of the Series A Preferred  Stock or the  Conversion  Shares (other than
such  notifications  or  filings  required  under  applicable  federal  or state
securities laws, if any, which shall be made on a timely basis).

    2.23.  Brokers.  Except as listed on Schedule 2.23.  neither the Company nor
any of its  officers,  directors,  employees  or  shareholders  has employed any
broker  or finder  in  connection  with the  transactions  contemplated  by this
Agreement or the Ancillary Documents.

    2.24.  Suppliers and Customers. The Company does not have any  knowledge  of

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                                                                   Page 35 of 53

any  termination,  cancellation  or threatened  termination or  cancellation  or
limitation of, or any material  modification or change in, or expressed material
dissatisfaction  with the  business  relationship  between  the  Company  or its
Subsidiary  and any  supplier  or vendor or customer or client of the Company or
its Subsidiary, in each case, of materials or services in an amount in excess of
$50,000 per year.

    2.25. Use of Proceeds.  The Company shall use the proceeds  arising from the
transactions contemplated hereby to finance a portion of the Acquisition.

    2.26.  Holding Company Act and Investment  Company Act.  Neither the Company
nor its Subsidiary is: (i) a "public utility company" or a "holding company," or
an  "affiliate"  or  a  "subsidiary  company"  of a  "holding  company,"  or  an
"affiliate"  of such a  "subsidiary  company,"  as such terms are defined in the
Public  Utility  Holding  Company  Act of 1935,  as  amended,  or (ii) a "public
utility,"  as  defined  in the  Federal  Power  Act,  as  amended,  or  (iii) an
"investment company" or an "affiliated person" thereof or an "affiliated person"
of any such  "affiliated  person," as such terms are  defined in the  Investment
Company Act of 1940, as amended.

    SECTION 3.  Representations  and Warranties of the  Purchasers.  Each of the
Purchasers  represents  and  warrants  to the  Company as of the date  hereof as
follows:

         (a) Such  Purchaser is acquiring  the Series A Preferred  Stock for its
own account,  for  investment  and not with a view to the  distribution  thereof
within the meaning of the Securities Act.

         (b) Such Purchaser  understands  that (i) the Series A Preferred  Stock
has not been, and that the Conversion  Shares will not be,  registered under the
Securities Act or any state  securities laws, by reason of their issuance by the
Company in a transaction exempt from the registration  requirements  thereof and
(ii) the  Series A  Preferred  Stock and the  Conversion  Shares may not be sold
unless such  disposition  is registered  under the Securities Act and applicable
state securities laws or is exempt from registration thereunder.

         (c)  Such  Purchaser  further   understands  that  the  exemption  from
registration  afforded  by Rule 144 (the  provisions  of which are known to such
Purchaser)  promulgated  under the Securities Act depends on the satisfaction of
various conditions,  and that, if applicable,  Rule 144 may afford the basis for
sales only in limited amounts.

         (d) Such  Purchaser has not employed any broker or finder in connection
with the transactions contemplated by this Agreement.

         (e) Such  Purchaser  is an  "Accredited  Investor"  (as defined in Rule
501(a) under the Securities Act).

         (f) Such  Purchaser is duly  organized and validly  existing  under the
laws of the state of its  organization  and has all power and authority to enter
into and  consummate  the  transactions  contemplated  by the  Agreement and the
Ancillary Documents. Each of this Agreement and the Ancillary Documents to



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                                                                   Page 36 of 53

which it is a party  consitutes a valid and binding  agreement of such Purchaser
enforceable  against such  Purchaser in accordance  with its terms except to the
extent that  enforceability  may be limited by  bankruptcy,  insolvency or other
similar laws affecting creditors' rights generally.

         (g) The execution,  delivery and  performance by such Purchaser of this
Agreement  and each of the  Ancillary  Documents  to which it is a party and the
consummation  by such  Purchaser  of the  transactions  contemplated  hereby and
thereby will not (a) violate any provision of law, statute,  rule or regulation,
or any  ruling,  writ,  injunction,  order,  judgment  or decree  of any  court,
administrative agency or other governmental body applicable to it, or any of its
properties or assets or (b) violate its organizational documents (if any).

         (h) No  permit,  authorization,  consent or  approval  of or by, or any
notification  of or filing  (including  any filing under the  Hart-Scott  Rodino
Antitrust  Improvements Act of 1976, as amended) with, any person  (governmental
or  private)  is  required  in  connection  with  the  execution,  delivery  and
performance  by such  Purchaser of the Agreement and the Ancillary  Documents to
which it is a party, or the  consummation by such Purchaser of the  transactions
contemplated thereby.

         (i) Such Purchasers,  in making this  investment,  have not relied upon
any  information  or  representations  and  warranties of Hambrecht & Quist LLC,
including,  without  limitation,  representations  and warranties  regarding the
Company, its officers, financial condition, business and prospects, or the terms
of the purchase of the Series A Preferred Stock.

    SECTION 4. Certain Covenants.

    4.1. Access to Records. Subject to appropriate agreements of confidentiality
and  limitations  of  interference,  the Company shall afford the Purchasers and
their  employees,  counsel and other  authorized  representatives  full  access,
during normal business hours, upon reasonable advance notice, with due regard to
its ongoing operations, to the assets, properties, offices and other facilities,
Contracts and books and records of the Company and of its Subsidiary, and to the
outside auditors of the Company and their work papers relating thereto,  in each
case, as the Purchasers may from time to time  reasonably  request.  The parties
hereto agree that no  investigation  by the Purchasers or their  representatives
shall affect or limit the scope of the  representations  and  warranties  of the
Company contained herein or in any Ancillary  Document delivered pursuant hereto
or limit liability for breach of any such representation or warranty.

    4.2. Affirmative Covenants.

         (a) System of Accounting.  The books of account and other financial and
corporate  records of the  Company and its  subsidiary  shall be  maintained  in
accordance with good business and


<PAGE>
                                                                   Page 37 of 53

accounting  practices  and  the  financial  condition  of the  Company  and  its
Subsidiary shall be accurately reflected in the SEC Reports.

         (b)  Maintenance of Corporate  Existence,  etc. The Company shall,  and
shall cause its Subsidiary  to,  maintain in full force and effect its corporate
existence,  rights,  governmental  approvals and franchises and all licenses and
other rights to use patents,  processes,  trademarks,  trade names or copyrights
owned or  possessed  by it and deemed by it to be material to the conduct of its
business.  The  Company  shall,  and shall  cause  its  Subsidiary  to,  use its
commercially reasonable efforts to preserve its favorable business relationships
with the clients,  lenders,  suppliers,  customers,  licensors and licensees and
others  having  business  dealings  with the Company and its  Subsidiary  and to
preserve the goodwill and ongoing operations of the Company and its Subsidiary.

         (c)  Compliance  with Laws.  The  Company  shall,  and shall  cause its
Subsidiary to, comply with all applicable  laws,  rules  regulations  and orders
except where failure to comply would not, individually or in the aggregate, have
a Material Adverse Effect.

         (d) Maintenance of Properties and Leases.  The Company shall, and shall
cause its subsidiary to, keep their properties in good repair, working order and
condition,  reasonable  wear and tear  excepted,  and from time to time make all
reasonably  needful  and  proper,  or  legally  required,   repairs,   renewals,
replacements,  additions and improvements  thereto. So long as it is in the best
interest of the Company,  the Company shall,  and shall cause its Subsidiary to,
comply at all times with each  provision of all leases to which any of them is a
party or under which any of them occupies, or has possession, of, property.

         (e) Insurance.  The Company  shall,  and shall cause its subsidiary to,
keep  its  assets  which  are of an  insurable  character,  if any,  insured  by
financially  sound  and  reputable  insurers  against  loss or  damage  by fire,
extended  coverage  and other  hazards  and risks and  liability  to persons and
property  to the extent and in the manner  customary  for  companies  in similar
businesses similarly situated and located in San Francisco, California.

         (f)  Licenses  and  Permits.  The  Company  shall,  and shall cause its
subsidiary  to, use its best  efforts to obtain all  federal,  state,  local and
foreign  governmental  licenses,  permits  and  qualifications  material  to and
necessary in the conduct of its business as proposed to be conducted.

         (g)  Intellectual  Property.  The  Company  shall,  and shall cause its
subsidiary  to,  use its  reasonable  best  efforts  to cause  all  Intellectual
Property, including, but not limited to, technological developments, inventions,
discoveries  or  improvements  made by its  employees to be fully  documented in
accordance with the prevailing  industrial  professional  standards,  and, where
possible and  appropriate,  file and prosecute  United States and foreign patent
applications  relating to and protecting  such  developments.  In addition,  the
Company  shall,  and  shall  cause  its  subsidiary  to,  use  its  commercially
reasonable  efforts  to cause  all  Intellectual  Property,  including,  but not
limited to,



<PAGE>
                                                                   Page 38 of 53

all technological developments,  inventions, discoveries or improvements made by
any of its employees or any employees of its subsidiaries to be owned by it and,
where possible and appropriate,  obtain reasonable legal protections for the its
benefit with respect to such property.

         (h) Compliance with Contracts. So long as it is in the best interest of
the Company,  the Company shall,  and shall cause its subsidiary to, comply with
all material  obligations which it incurs pursuant to any contract or agreement,
whether oral or written,  express or implied,  as such  obligations  become due,
unless and to the extent that the same are being  contested in good faith and by
appropriate  proceedings and adequate reserves (as determined in accordance with
generally  accepted  accounting  principles,  consistently  applied)  have  been
established on its books with respect thereto.

    4.3. Insurance.  The Company shall maintain after the Closing the directors'
and officers' liability  insurance.  The Company and the Board of Directors will
evaluate the  appropriateness  of obtaining "key man" life insurance to be owned
by the  Company  and  with  the  Company  named  as the  payee  of all  benefits
thereunder.

    4.4.  Merger,  etc. The Company  will not merge with or into or  consolidate
with, or sell all or substantially all of its assets to, any other person unless
(a) either (i) in the case of merger or  consolidation,  the Company will be the
surviving  entity  or (ii) in the case of a merger  or  consolidation  where the
Company  is  not  the  surviving  entity  and in the  case  of a sale  of all or
substantially all of its assets, the entity formed by such consolidation or into
which the Company is merged or the entity which  acquires  all of  substantially
all of the  assets of the  Company  shall have  assumed  in  writing  all of the
obligations  of the  Company  under  each of this  Agreement  and the  Ancillary
Documents,  and  (b)  immediately  after  the  consummation  of such  merger  or
consolidation  the  surviving  entity  would not be in  violation  of any of the
provisions  applicable  to the  Company  contained  in  this  Agreement  and the
Ancillary Documents.

    4.5. Transactions with Affiliates. The Company will not, and will not permit
its  subsidiary to, engage in any  transaction or group of related  transactions
(including,  without  limitation,  the  purchase,  lease,  sale or  exchange  of
properties  of any kind or the  rendering  of any  service)  with any  affiliate
(other than the  Company),  except in the  ordinary  course and  pursuant to the
reasonable  requirements of the Company's or such subsidiary's business and upon
fair and reasonable  terms no less  favorable to the Company or such  subsidiary
than would be obtainable in a comparable arm's-length  transaction with a person
not an Affiliate (as defined in the Securities Act).

    4.6.  Notice of Breach.  As  promptly as  practicable,  and in any event not
later than five  Business Days after senior  management  of the Company  becomes
aware thereof, the Company shall provide the Purchasers with



<PAGE>
                                                                   Page 39 of 53

written notice of any breach by the Company of any provision of this  Agreement,
including,  without  limitation,  this Article 4,  specifying the nature of such
breach and any actions proposed to be taken by the Company to cure such breach.

    4.7.  Matters  Related to  Directors.  (a)  Subject  to Article  3(b) of the
Certificate of Designation,  in the event that the Purchasers  shall designate a
person to serve on the Board of Directors prior to the Closing, the Company will
have taken all necessary action for such designee (the  "Purchasers'  Designee")
to be elected to the Board of Directors of the Company.  Thereafter,  so long as
the  Purchasers own 10% of the total  outstanding  stock of the Company (as such
calculation is made pursuant to Section 16(b) of the Securities  Exchange Act of
1934,  as amended  ("Section  16(b)") in connection  with any annual  meeting of
shareholders  at which the term of a  Purchasers'  Designee  is to  expire,  the
Company will take all necessary  action to cause a Purchasers'  Designee,  which
Purchasers'  Designee,  if not an  employee  of a  Entity  affiliate,  shall  be
reasonably  acceptable to the Company,  to be nominated and use its best efforts
to cause such  Purchasers'  Designee to be elected to the Board of  Directors of
the Company.  In the event of any vacancy arising by reason of the  resignation,
death,  removal or inability to serve of any of the Purchasers'  Designees,  the
Company shall use reasonable best efforts to cause a replacement designee of the
Purchasers  to be  elected  successor  to  fill  such  vacancy.  Notwithstanding
anything  to the  contrary,  in the event  the  Purchasers  choose to  propose a
director who is not an employee of a Pequot Entity,  then the  Purchasers  shall
also be entitled to designate a non-voting  observer (which observer,  if not an
employee of a Pequot  Entity,  shall be  reasonably  acceptable  to the Company)
other than a voting member of the Board to attend and participate in (but not to
vote at) all meetings of the Board of Directors of the Company and any committee
of the Board (the "Non-voting Observer"); provided, however, that the Purchasers
shall only have the right to  designate  a  Non-voting  Observer  so long as the
Purchasers  hold in the  aggregate  more  than  10% of the  total  Common  Stock
outstanding  on an as converted  basis (as such  calculation is made pursuant to
Section  16(b)).  Subject  to  the  execution  of  appropriate   confidentiality
agreements,  the Non-voting  Observer shall have the same access and limitations
to  information  concerning  the  business  and  operations  of the  Company  as
directors of the Company,  and shall be entitled to  participate  in discussions
and consult with the Board of Directors of the Company without voting; provided,
further, that, in the event the Board of Directors, upon a written determination
of  counsel  to the  Company,  concludes  that the  presence  of the  Non-voting
Observer would violate the Company's  attorney-client privilege in a manner that
would be materially detrimental to the Company's legal position, such Non-voting
Observer  shall be  excluded  from the  portion  of the  meeting  to which  such
privilege relates. Such Non-voting Observer (and his or her affiliates) shall be
subject to the same securities trading  restrictions as the outside directors of
the Company and have



<PAGE>
                                                                   Page 40 of 53

liability of an insider for any violations of federal and state securities laws.

         (b) In addition  to any  requirements  specified  in the By-Laws of the
Company,  the Company shall notify the Purchasers,  the Purchasers'  Designee or
the Non-voting Observer,  as the case may be, by telecopy,  of (a) every meeting
(or action by written  consent) of the Board of Directors of the Company and (b)
every  meeting (or action by written  consent) of the board of  directors of its
subsidiary  and of any committee of the Board of Directors of the Company or its
subsidiary,  to the  extent,  in the  case of  clause  (b),  that a  Purchasers'
Designee is on the board of directors of such subsidiary or is on such committee
of the Board of Directors of the Company or its subsidiary,  at least three days
in advance of such meeting (or  distribution of written  consents),  or, if such
notice under the  circumstances is not  practicable,  as soon before the meeting
(or distribution) as is practicable.

         (c) The Company shall,  upon request therefor,  promptly  reimburse the
Purchasers'  Designee and the Non-voting  Observer,  as the case may be, for all
reasonable  expenses  incurred by them in  connection  with their  attendance at
meetings of the Board of  Directors or of  committees  of the Board of Directors
and any other  activities  undertaken by them in their  capacity as directors of
the Company or its subsidiary or observer, as applicable. The foregoing shall be
in addition to, and not in lieu of (or in duplication  of), any  indemnification
or reimbursement  obligations of the Company under the Articles of Incorporation
or Bylaws of the Company or by law. The Non-voting Observer shall be entitled to
indemnification  from the  Company to the  maximum  extent  permitted  by law as
though he or she were a director of the Company.

         (d) Without the  approval of the Board of Directors of the Company that
includes the affirmative vote of the Purchasers' Designee, the Company shall not
amend,   supplement,   modify  or  repeal  any  provision  of  the  Articles  of
Incorporation  or Bylaws of the  Company  or take any other  action,  including,
without limitation, the adoption of a shareholders' rights plan or similar plan,
which  would  materially  and  adversely  affect the rights or  benefits  of the
Purchasers  under any of this Agreement or the Ancillary  Documents,  including,
without  limitation,  the  conversion  rights  of the  holders  of the  Series A
Preferred Stock hereunder.

    4.8. Rights of First Offer.  Prior to seeking financing from any third party
consisting of a privately  offered issuance of equity  securities (the "Proposed
Securities") by the Company on or after the date of the Closing (other than with
respect to the securities being sold  contemporaneously  herewith),  the Company
shall  notify  the  Purchasers  of a  description  in  reasonable  detail of the
Proposed Securities,  the amount proposed to be issued and the consideration the
Company  desires  to  receive  therefor  (the  "Notice"),   which  Notice  shall
constitute  an offer to the  Purchasers  to  purchase a portion (a  "Maintenance
Amount") of such Proposed Securities on a pari passu



<PAGE>
                                                                   Page 41 of 53

basis in order to maintain the Purchasers'  percentage level of ownership (i) of
the total Common Stock  outstanding  (on a fully diluted  basis) and (ii) of the
total  outstanding  Series A Preferred Stock. The Purchasers shall have not less
than 20 days after receipt of the Notice (unless the Purchasers earlier indicate
that they have no interest in purchasing  the Proposed  Securities)  to purchase
the  above-mentioned  Maintenance Amount on the terms set forth in the Notice or
such other terms as are mutually  acceptable to the Company and the Purchasers).
In the event that the Purchasers do not purchase their Maintenance  Amount,  the
Company shall be permitted to sell the entire amount of the Proposed Securities;
provided,  that the closing of such sale occurs  within 90 days from the date of
the Notice and provided that the sale of the Proposed  Securities is on terms no
more  favorable than those terms set forth in the Notice.  No privately  offered
equity  securities  shall be issued by the  Company  to any  Person  unless  the
Company  has  first  offered  such  portion  of  the  equity  securities  to the
Purchasers in accordance with this Section 4.8.

    4.9.  Completion  of  Certain  Matters.  (a) The  Company  shall,  prior  to
September 1, 1997, demonstrate to the Purchasers in a manner satisfactory to the
Purchasers the viability of its current radio transmission technology to support
bi-directional transmission capabilities.

    4.10. Subsidiary Stock. (a) The Company shall not, without the prior written
consent of the holders of a majority of the shares of Series A Preferred  Stock,
(a) create,  designate, or authorize the issuance of, any series of stock of its
Subsidiary  or  Mediatech,  Inc. or (b) spin off the assets or the shares of the
Common Stock of its Subsidiary or Mediatech, Inc.

    SECTION 5.  Transfer  Taxes.  The Company  agrees that it will pay, and will
hold each  Purchaser  harmless  from any and all  liability  with respect to any
stamp or similar Taxes which may be determined to be payable in connection  with
the execution and delivery and performance of this  Agreement,  and that it will
similarly pay and hold each Purchaser  harmless from all Taxes in respect of the
issuance  of the  Series A  Preferred  Stock and the  Conversion  Shares to such
Purchaser.

    SECTION  6.  Survival  of   Representations,   Warranties,   Agreements  and
Covenants,  etc. All representations and warranties in this Agreement and in the
Ancillary  Documents  shall survive the Closing until the second  anniversary of
the date hereof (except to the extent a Claim Notice (as defined in Section 8.3)
shall  have  been  given  prior to such  date  with  respect  to a  breach  of a
representation  and  warranty,  in which case such  representation  and warranty
shall  survive  until such claim is resolved) and shall in no way be affected by
any  investigation  or  knowledge  of the subject  matter  thereof made by or on
behalf of any Purchaser  provided,  however,  the representations and warranties
set forth in Sections  2.2,  2.3,  2.4 and 2.6 (to the extent  related to Taxes)
shall survive the Closing indefinitely; provided, further, however,



<PAGE>
                                                                   Page 42 of 53

that the  representations and warranties set forth in Section 2.20 shall survive
until the end of the applicable statute of limitations. All agreements contained
herein shall survive the Closing until, by their respective  terms,  they are no
longer operative.

    SECTION 7.  Expenses.  (a) Except as set forth in Section 7(b),  the Company
and each Purchaser shall pay all the costs and expenses incurred by it or on its
behalf  in  connection   with  this  Agreement  and  the   consummation  of  the
transactions contemplated hereby.

         (b)  Within 10 days from the  receipt of a billing  statement  from the
Pequot  Entities  (the Pequot  Entities,  together  with GE Capital  Information
Technology Solutions, the "Initial Purchasers"), the Company shall pay and shall
reimburse  the  Initial  Purchasers  for  all  of  their  reasonable  documented
out-of-pocket  costs and expenses  incurred in connection with this  transaction
(but excluding travel expenses of the Initial  Purchasers)  (including,  without
limitation,  the reasonably  documented  reasonable fees and expenses of counsel
retained by Pequot Private Equity Fund,  L.P. in connection with the negotiation
and  preparation  of  this  Agreement  and  the  Ancillary   Documents  and  the
consummation  of the  transactions  contemplated  hereby and thereby;  provided,
however,  in no event shall the liability of the Company under this Section 7(b)
in the aggregate  exceed $50,000.  In addition,  the Company shall pay, and hold
the Initial  Purchasers  harmless against liability for the payment of stamp and
other Taxes  which may be payable in respect of the  execution  and  delivery of
this Agreement or the issuance,  delivery or acquisition of any shares of Series
A Preferred Stock or Conversion Shares.

    SECTION 8. Indemnification.

    8.1. General Indemnification.  The Company shall indemnify,  defend and hold
each Purchaser, its affiliates, their respective officers, directors,  partners,
employees,  agents,  representatives,  successors and assigns (each a "Purchaser
Entity")  harmless  from and against all Losses (as defined  below)  incurred or
suffered  by a  Purchaser  Entity  (whether  incurred  or  suffered  directly or
indirectly  through  ownership of capital stock of the Company) arising from the
breach of any of the representations,  warranties,  covenants or agreements made
by the Company in this Agreement or in any Ancillary  Document.  Each Purchaser,
severally and not jointly,  shall  indemnify,  defend and hold the Company,  its
affiliates,   their   respective   officers,   directors,   employees,   agents,
representatives, successors and assigns harmless against all Losses arising from
the breach of any of its representations, warranties, covenants or agreements in
this Agreement or in any Ancillary  Documents.  Notwithstanding  anything to the
contrary in this Agreement,  no indemnification  payment by the Company pursuant
to this Section 8 with respect to any Losses  otherwise  payable  hereunder as a
result of a breach of the  representations  and warranties of the Company (other
than any Losses  resulting from breaches of the  representation  and warranty in
Section 2.3 which


<PAGE>
                                                                   Page 43 of 53

shall not be subject to the  Deductible  (as  defined  below))  shall be payable
until the time as such Losses shall aggregate for all Purchaser Entities to more
than $50,000 (the  "Deductible"),  and then only to the extent that such Losses,
in the aggregate for all Purchaser Entities, exceed the Deductible.

    8.2.  Indemnification  Principles.  For  purposes  of this  Section  8,  (i)
"Losses"  shall  mean  each  and all of the  following  items:  claims,  losses,
(including,  without limitation,  losses of earnings) liabilities,  obligations,
payments,  damages  (actual,  punitive or  consequential),  charges,  judgments,
fines,  penalties,  amounts paid in settlement,  costs and expenses  (including,
without limitation, interest which may be imposed in connection therewith, costs
and expenses of investigation, actions, suits, proceedings, demands, assessments
and fees, expenses and disbursements of counsel, consultants and other experts);
and (ii)  solely  with  respect to Claims by third  parties  against a Purchaser
Entity,  each of the  representations  and warranties  made by any party in this
Agreement  and in the Ancillary  Documents  (other than the  representation  and
warranty  made in  subclause  (a) of Section 2.8 and in Section 2.19 and 2.24 of
this  Agreement)  shall be deemed to have been made  without  the  inclusion  of
limitations or  qualifications  as to  materiality,  such as the words "Material
Adverse  Effect,"  "immaterial,"  "material"  and "in all material  respects" or
words of similar  import.  Any payment  (or deemed  payment) by the Company to a
Purchaser  pursuant to this  Section 8, shall be treated for federal  income tax
purposes as an adjustment  to the price paid by such  Purchaser for the Series A
Preferred Stock pursuant to this Agreement.

    8.3.  Claim  Notice.  A party seeking  indemnification  under this Section 8
shall,  promptly upon becoming  aware of the facts  indicating  that a claim for
indemnification may be warranted, give to the party from whom indemnification is
being sought a claim notice relating to such Loss (a "Claim Notice"). Each Claim
Notice shall specify the nature of the claim,  the  applicable  provision(s)  of
this Agreement or other instrument  under which the claim for indemnity  arises,
and, if possible,  the amount or the  estimated  amount  thereof.  No failure or
delay in giving a Claim Notice (so long as the same is given prior to expiration
of the  representation or warranty upon which the claim is based) and no failure
to include any specific information relating to the claim (such as the amount or
estimated amount thereof) or any reference to any provision of this Agreement or
other instrument under which the claim arises shall affect the obligation of the
party from whom indemnity is sought.

    SECTION  9.  Remedies.  In case  any one or  more  of the  covenants  and/or
agreements  set forth in this  Agreement  shall have been  breached by any party
hereto, each Purchaser, with respect to a breach by the Company, with respect to
a breach by a Purchaser, may proceed to protect and enforce its rights either by
suit in equity and/or by action at law,


<PAGE>
                                                                   Page 44 of 53

including,  but not  limited  to, an action for  damages as a result of any such
breach  and/or  an action  for  specific  performance  of any such  covenant  or
agreement contained in this Agreement.

    SECTION 10. Further  Assurances.  At any time or from time to time after the
Closing,  the Company,  on the one hand, and the Purchasers,  on the other hand,
agree to cooperate  with each other,  and at the request of the other party,  to
execute and deliver any further  instruments  or documents  and to take all such
further action as the other party may reasonably request in order to evidence or
effectuate the consummation of the transactions  contemplated hereby relating to
the Purchase and to otherwise carry out the intent of the parties hereunder.

    SECTION 11.  Successors and Assigns.  This Agreement shall bind and inure to
the benefit of the Company and the  Purchasers  and the  respective  successors,
permitted  assigns,  heirs and personal  representatives  of the Company and the
Purchasers  except that the  Company  may not assign its rights and  obligations
under this  Agreement  to any person  without the prior  written  consent of the
Purchasers.  In  addition,  and whether or not any express  assignment  has been
made,  the provisions of this  Agreement  which are for each of the  Purchaser's
benefit as a purchaser  or holder of Series A  Preferred  Stock are also for the
benefit of, and enforceable by, any subsequent holder of such Series A Preferred
Stock and/or Conversion Shares.

    SECTION 12. Entire Agreement. This Agreement and the other writings referred
to herein or  delivered  pursuant  hereto  which form a part hereof  contain the
entire agreement among the parties with respect to the subject matter hereof and
supersede all prior and  contemporaneous  arrangements  or  understandings  with
respect thereto.

    SECTION  13.   Notices.   All   notices,   requests,   consents   and  other
communications  hereunder  to any  party  shall be deemed  to be  sufficient  if
contained  in a written  instrument  delivered  in  person or sent by  telecopy,
nationally  recognized  overnight courier or first class registered or certified
mail, return receipt requested,  postage prepaid, addressed to such party at the
address set forth below or such other  address as may hereafter be designated in
writing by such party to the other parties:

         (i)       if to the Company, to:
                   Digital Generation Systems, Inc.
                   875 Battery Street
                   San Francisco, CA 94111
                   Telecopy:  (415) 276-6601
                   Attention:  Henry Donaldson
                   with a copy to:
                   Wilson, Sonsini, Goodrich & Rosati, Professional
                     Corporation
                   650 Page Mill Road
                   Palo Alto, CA 94304-1050


<PAGE>
                                                                   Page 45 of 53

                   Telecopy:  (415) 496-6811
                   Attention:  John B. Goodrich, Esq.

         (ii)      if to the Purchasers, to the address listed on Exhibit A.
                   with a copy to:
                   Fried, Frank, Harris, Shriver & Jacobson
                   One New York Plaza
                   New York, New York  10004
                   Telecopy:  (212) 859-8587
                   Attention:  Robert C. Schwenkel, Esq.

All such notices, requests, consents and other communications shall be deemed to
have been given when received.

    SECTION 14.  Amendments.  The terms and  provisions of this Agreement may be
modified or amended,  or any of the  provisions  hereof  waived,  temporarily or
permanently,  pursuant to the written  consent of the Company and the Purchasers
holding a majority of the shares purchased  pursuant to the Purchase.  No waiver
of  any of the  provisions  of  this  Agreement  shall  be  deemed  to or  shall
constitute a waiver of any other provision  hereof (whether or not similar).  No
delay on the part of any  party in  exercising  any  right,  power or  privilege
hereunder shall operate as a waiver thereof.

    SECTION 15.  Counterparts.  This  Agreement may be executed in any number of
counterparts, and each such counterpart hereof shall be deemed to be an original
instrument,  but  all  such  counterparts  together  shall  constitute  but  one
agreement.

    SECTION 16.  Headings.  The headings of the sections of this  Agreement have
been inserted for  convenience of reference only and shall not be deemed to be a
part of this  Agreement. 

    SECTION 17.  Nouns and  Pronouns.  Whenever  the context  may  require,  any
pronouns  used herein shall  include the  corresponding  masculine,  feminine or
neuter  forms,  and the singular  form of names and pronouns  shall  include the
plural and vice versa.

    SECTION 18. Governing Law. This Agreement shall be governed by and construed
in  accordance  with the laws of the State of New York without  giving effect to
the  principles  of  conflicts  of  law.  Each  of  the  parties  hereto  hereby
irrevocably and unconditionally consents to submit to the exclusive jurisdiction
of the courts of the State of New York and of the United  States of America,  in
each case located in the County of New York, for any  Litigation  arising out of
or relating to this Agreement and the Ancillary  Documents and the  transactions
contemplated  hereby and  thereby  (and agrees not to  commence  any  Litigation
relating thereto except in such courts),  and further agrees that service of any
process,  summons,  notice or document by U.S. registered mail to its respective
address set forth in this  Agreement  shall be effective  service of process for
any Litigation  brought against it in any such court. Each of the parties hereto
hereby irrevocably and



<PAGE>
                                                                   Page 46 of 53

unconditionally  waives any  objection to the laying of venue of any  Litigation
arising out of this  Agreement or the  transactions  contemplated  hereby in the
courts of the State of New York or the United  States of  America,  in each case
located  in  the  County  of  New  York,  and  hereby  further  irrevocably  and
unconditionally  waives  and agrees not to plead or claim in any such court that
any  such  Litigation  brought  in  any  such  court  has  been  brought  in  an
inconvenient forum.

    SECTION 19.  Publicity.  Each of the parties hereto agrees that it will make
no public statement  regarding the transactions  contemplated  hereby unless the
language and timing of such  statement  has been approved by the Company and the
Pequot Entities.  Notwithstanding the foregoing, each of the parties hereto may,
in documents  required to be filed by it with the Commission or other regulatory
bodies,  make such  statements  with  respect to the  transactions  contemplated
hereby as each may be advised is legally  necessary  upon advice of its counsel;
provided,  however,  that the party making such determination  shall immediately
notify the other  party that it  intends to make a public  announcement  and the
parties  hereto  shall,   in  good  faith,   attempt  to  agree  on  any  public
announcements  or  publicity  statements  with  respect  thereto.   

    SECTION  20.  Severability.   Whenever  possible,  each  provision  of  this
Agreement shall be interpreted in such manner as to be effective and valid,  but
if any provision of this Agreement is held to be invalid or unenforceable in any
respect,  such  invalidity  or  unenforceability  shall not  render  invalid  or
unenforceable  any other provision of this Agreement.  

         IN WITNESS WHEREOF, the parties hereto have duly executed this Series A
Preferred Stock Purchase Agreement as of the date first above written.

                                  THE COMPANY:                                  
                                  DIGITAL GENERATION SYSTEMS, INC.

                                  By:________________________________
                                     Name:
                                     Title:

                                  PURCHASERS:
                                  PEQUOT PRIVATE EQUITY FUND, L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  PEQUOT PARTNERS FUND, L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  PEQUOT OFFSHORE PRIVATE EQUITY FUND, INC.

                                  By:________________________________


<PAGE>
                                                                   Page 47 of 53

                                     Name:
                                     Title:

                                  PEQUOT INTERNATIONAL FUND, INC.

                                  By:________________________________
                                     Name:
                                     Title:

                                  GE CAPITAL INFORMATION TECHNOLOGY SOLUTIONS

                                  By:________________________________
                                     Name:
                                     Title:

                                  TECHNOLOGY CROSSOVER 
                                  VENTURES, L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TECHNOLOGY CROSSOVER 
                                  VENTURES, C.V.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TCV II, V.O.F.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TECHNOLOGY CROSSOVER 
                                  VENTURES II, L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TCV II (Q), L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TCV II STRATEGIC PARTNERS, L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  TECHNOLOGY CROSSOVER 
                                  VENTURES II, C.V.

                                  By:________________________________
                                     Name:
                                     Title:

                                  INTEGRAL CAPITAL PARTNERS III,
                                  L.P.

                                  By:________________________________
                                     Name:
                                     Title:

                                  INTEGRAL CAPITAL PARTNERS 
                                  INTERNATIONAL III, L.P.

                                  By:________________________________
                                     Name:
                                     Title:
                                  
<PAGE>       
                                                                   Page 48 of 53


                                    EXHIBIT D

                                    AMENDMENT
                                       TO
                       PREFERRED STOCK PURCHASE AGREEMENT

    THIS AMENDMENT, dated July 23, 1997 (the "Amendment") to the Preferred Stock
Purchase Agreement, dated July 14, 1997 (the "Agreement"),  by and among Digital
Generation Systems,  Inc. (the "Company") and the purchasers listed on Exhibit A
thereto  (the  "Purchasers"),  is entered  into by and among the Company and the
Purchasers  (capitalized  terms used herein and not otherwise defined shall have
the meanings assigned to them in the Agreement).

                              W I T N E S S E T H :

    WHEREAS,  in order to  comply  with  rules of the  NASDAQ  Stock  Market  in
connection with the issuance of more than 20% of the  outstanding  shares of the
Company, the Company may need to obtain shareholder approval at a meeting of the
shareholders of the Company ("Shareholders' Approval") in order to issue 100% of
the shares of Common Stock and Series A Preferred  Stock necessary to consummate
the Acquisition and the transactions contemplated by the Agreement; and

    WHEREAS,  the Company and the  Purchasers  desire to amend the  Agreement to
allow for a two-step closing of the Purchase:  first, the sale of that number of
shares  permitted under the NASDAQ Stock Market rules;  second,  the sale of the
remaining  shares  after  the  Shareholders'  Approval,  if  such  Shareholders'
Approval is necessary.

    NOW, THEREFORE, in consideration of the good and valuable consideration, the
receipt and  sufficiency of which are hereby  acknowledged,  the Company and the
Purchaser hereby agree as follow:

    1. Amendment to the Agreement.  Acting in accordance  with Section 14 of the
Agreement,  the  undersigned  hereby consent to the following  amendments to the
Agreement.

         (a)  Clause  (a) of Section  1.1 is  deleted  in its  entirety  and the
following is inserted in lieu thereof:

    "1.1. The Purchase.  (a) At the Initial  Closing and the Subsequent  Closing
(as both terms are defined in Section 1.2(a)),  each Purchaser shall,  severally
and not jointly,  purchase  from the Company and the Company  shall sell to each
Purchaser,  the number of shares of Series A Preferred  Stock set forth opposite
such   Purchaser's   name  on  Exhibit   A-1  and  Exhibit   A-2,   respectively
(collectively,  the  "Purchases")  at the purchase price set forth opposite such
name on each exhibit. Subject to Section 1.1(b), the aggregate purchase price to
be paid by the  Purchasers  for the Series A Preferred  Stock  purchased by them
hereunder  is as set forth on Exhibit  A-1 and A-2, as the case may be, as Total
Purchase Price (the "Purchase Price"),  of which (i) the Purchase Price less 14%
shall be paid to an account or accounts  designated by the Company not less than
three business days prior to the Initial Closing or the Subsequent  Closing,  as
the case may be, and (ii) 14% of the Purchase Price (the "Escrow  Amount") shall
be paid to an escrow agent (the "Escrow Agent") mutually acceptable to


<PAGE>
                                                                   Page 49 of 53


the Company and the Pequot  Entities  (as defined  below) to be held in a Escrow
Account (the "Escrow  Account")  and  disbursed by the Escrow Agent  pursuant to
Section  1.4  hereto  and the terms of an escrow  agreement  in a form  mutually
satisfactory  to the  Company,  the Pequot  Entities  and the Escrow  Agent (the
"Escrow Agreement") and including the terms set forth in Exhibit B."

         (b) The  parenthetical  in the second  sentence  of  Section  1.1(b) is
deleted and the third sentence of Section 1.1(b) is deleted.

         (c) References to "the Closing" in clause (b) of Section 1.1 is deleted
and "the  Initial  Closing or the  Subsequent  Closing,  as the case may be," is
inserted in lieu thereof.

         (d)  References  to "Exhibit A" in clause (c) of Section 1.1 is deleted
and "Exhibit A-1 or Exhibit A-2, as the case may be," inserted in lieu thereof.

         (e)  Section  1.2 is  deleted  in its  entirety  and the  following  is
inserted in lieu thereof:

    "1.2.  The  Closing.  (a) (i) The  closing of the  purchase of the shares of
Series A Preferred Stock identified on Exhibit A-1 (the "Initial Closing") shall
take place at the offices of Fried, Frank, Harris,  Shriver & Jacobson,  One New
York  Plaza,  New York,  NY 10004 at 9:00 a.m. on July 21, 1997 or on such other
date as shall be mutually agreed by the Company and the Purchasers (the "Initial
Closing  Date");  provided,  however,  that the  Initial  closing  shall be held
simultaneously  with  or  subsequent  to  the  closing  of the  Acquisition  and
simultaneously  with the  repayment  of the  bridge  loans  provided  by  Pequot
Partners Fund,  L.P. and Kleiner,  Perkins,  Caufield & Byers (the "Lenders") in
the amounts of $3,000,000 and $3,000,000,  respectively,  (the "Notes") (by wire
transfer to an account  designated  by each of the Lenders) and (ii) the closing
of the purchase of the shares of Series A Preferred Stock  identified on Exhibit
A-2 (the "Subsequent  Closing") shall take place at the location  referred to in
(i) above one day after the  Shareholders'  Approval  or until  such time as the
parties hereto mutually agree such Shareholders'  Approval is not necessary (the
"Subsequent Closing Date").

         (b) At each of the Initial  Closing  and the  Subsequent  Closing,  the
Company  shall  deliver  to  each  Purchaser  a  certificate   or   certificates
representing the shares of Series A Preferred Stock purchased by such Purchaser,
registered  in the  name of such  Purchaser  or its  nominee.  Delivery  of such
certificates to a Purchaser shall be made against receipt at the Initial Closing
or the  Subsequent  Closing,  as the  case  may be,  by the  Company  from  such
Purchaser of the purchase price  therefor,  which shall be paid by wire transfer
to an account  designated at least one business day prior to the Initial Closing
or the Subsequent Closing, as the case may be, by the Company."

         (f)  Reference to "the Closing" in clause (a) to Section 1.3 is deleted
and "the Initial Closing or the Subsequent Closing,



<PAGE>
                                                                   Page 50 of 53


as the case may be," is inserted in lieu thereof.

         (g) References to "Closing" or "Closing Date" in clauses (b)(i),  (iv),
(viii),(ix)  and (xii) of Section 1.3 shall be immediately  preceded by the word
"Initial."

         (h)  Reference  to  "contemporaneously  close"  in  clause  (b) (ii) of
Section 1.3 is deleted and "have closed" is inserted in lieu thereof.

               (i) Clause (b) (iii) is deleted in its entirety and the following
    is inserted in lieu thereof:

               (iii) The Company and the Purchasers  shall have entered into the
    Registration  Rights  Agreement  in  the  form  of  Exhibit  D  hereto  (the
    "Registration  Rights  Agreement"  and  all  other  contracts,   agreements,
    schedules,  certificates and other documents (including, but not limited to,
    the Certificate of Designation (as defined below), the Escrow Agreement, the
    Voting  Agreement  and the  Amendment)  being  delivered  pursuant  to or in
    connection  with  this  Agreement  by any  party  hereto  at or prior to the
    Initial Closing, the "Ancillary Documents").

         (j) The following shall be inserted immediately after Section 1.3(b):

         "(c) The  obligations of the Purchasers to consummate the  transactions
contemplated  hereby at the Subsequent Closing is subject to the satisfaction or
waiver of the following conditions:

               (i) The Initial Closing shall have occurred.

               (ii) The Shareholders'  Approval, if necessary,  shall have taken
    place.

               (iii) The Common Stock to be issued upon conversion of the Series
    A Preferred  Stock sold in the  Subsequent  Closing shall have been approved
    for  quotation in the NASDAQ  Stock  Market,  subject to official  notice of
    issuance.

         (k)  References  in Sections 2, 4.3, 4.7 and 4.8 to "Closing or Closing
Date" shall be immediately preceded by the word "Initial."

         (l) The following is inserted immediately after Section 4.10:

    "4.11  Proxy  Statement.  (a) If the NASDAQ  Stock  Market so  requires,  as
promptly as practicable after the execution of this Amendment, the Company shall
prepare and file with the Securities and Exchange Commission (the "SEC") a proxy
statement  relating to the meeting of the Company's  stockholders  to be held in
connection  with the  Shareholders'  Approval,  if necessary  (together with any
amendments thereof or supplements thereto, the "Proxy Statement") and shall mail
the Proxy Statement to its  stockholders  as promptly as practicable.  The Proxy
Statement  shall  include the  recommendation  of the Board of Directors and the
Company in favor of the


<PAGE>
                                                                   Page 51 of 53


Transactions;  provided,  however that if an  alternative  method of shareholder
approval is approved by the NASDAQ Stock Market,  the Company shall use the same
diligence referred to above in fulfilling its reporting obligations.

The  Company  shall  promptly  prepare and submit to the NASDAQ  Stock  Market a
listing  application  covering  the  shares  of  Common  Stock  issuable  in the
Transaction,  and shall use its reasonable  best efforts to obtain  approval for
the listing of such Common Stock before the closing.

         (b) The  information in the Proxy  Statement shall not, at (i) the time
the Proxy  Statement (or any amendment  thereof or supplement  thereto) is first
mailed to the  stockholders of the Company,  and at (ii) the time of each of the
Stockholders' Meeting (as hereinafter defined),  contain any untrue statement of
a material fact or omit to state any material fact required to be stated therein
or necessary in order to make the statements  therein not misleading.  If at any
time prior to the  Stockholders'  Meeting any event or circumstance  relating to
Company or its Subsidiary, or their respective officers or directors,  should be
discovered  by Company which should be set forth in an amendment or a supplement
of the Proxy  Statement,  the Company shall promptly  transmit such amendment or
supplement to the  stockholders.  All documents  that the Company is responsible
for filing with the SEC in connection with the Transactions  contemplated herein
will  comply  as to  form  and  substance  in all  material  respects  with  the
applicable  requirements  of the  Securities  Act and the rules and  regulations
thereunder and the Exchange Act and the rules and regulations thereunder.

    4.12  Stockholders'  Meeting.  If the NASDAQ Stock  Market so requires,  the
Company shall call and hold a meeting of its  stockholders  (the  "Stockholders'
Meeting") as promptly as practicable for the purpose of voting upon the approval
of the issuance of the shares  underlying the Transactions and the Company shall
use its best efforts to hold the  Stockholders'  Meeting as soon as practicable;
provided,  however,  that if such  meeting is not  required by the NASDAQ  Stock
Market  in  order  to  list  the  shares  on  the  NASDAQ  Stock  Market,   such
Stockholders'  Meeting need not be held.  The Company  shall use its  reasonable
best efforts to solicit from its  stockholders  proxies in favor of the approval
of the  Transactions,  and shall take all other action necessary or advisable to
secure the vote or consent of stockholders required by California law, to obtain
such approvals, unless otherwise necessary under the applicable fiduciary duties
of the respective  directors of the Company,  as determined by such directors in
good faith after  consultation  with independent  legal counsel (who may be such
party's regularly engaged independent legal counsel)."

         (m) Reference to "Closing" in Sections 6 and 10 is immediately preceded
by "Initial."

         (n) The  dollar  amount of  $50,000  in the  proviso  in clause  (b) of
Section 7 is deleted and $75,000 is inserted in lieu thereof.


<PAGE>
                                                                   Page 52 of 53


         (o)  Exhibit A is  deleted in its  entirety  and  Exhibits  A-1 and A-2
(attached  hereto) are inserted in lieu  thereof.  

         (p) The  representations and warranties set forth in Section 2 shall be
considered without reference to the effect of the closing of the Acquisition. 

    2. Entire Agreement. The Agreement, as amended by this Amendment, sets forth
the  entire  understanding  of the  parties  with  respect  to the  transactions
contemplated hereby.

    3. Effect of Amendment.  Upon  effectiveness of this Amendment,  on or after
the  date  hereof,   each  reference  in  the  Agreement  to  "this  Agreement,"
"hereunder,"  "hereof," "herein," or words of like import, and each reference in
any other documents  entered into in connection  with the Agreement,  shall mean
and be a reference to the Agreement,  as amended hereby.  Except as specifically
amended above, the Agreement shall remain in full force and effect and is hereby
ratified and confirmed.

    4.  Governing  Law.  This  Amendment  shall be governed by and construed and
enforced in accordance with the laws of the State of New York.

    5. Counterparts. This Agreement may be executed in two or more counterparts,
each of which  shall be  deemed an  original,  but all of which  together  shall
constitute one and the same instrument.  IN WITNESS WHEREOF,  the parties hereto
have  caused  this  Agreement  to be duly  executed as of the day and year first
above written.

                             THE COMPANY:
                             DIGITAL GENERATION SYSTEMS,
                             INC.

                             By:________________________________
                                Name:
                                Title:

                             PURCHASERS:
                             PEQUOT PRIVATE EQUITY FUND,
                             L.P.

                             By:________________________________
                                Name:
                                Title:

                             PEQUOT PARTNERS FUND, L.P.

                             By:________________________________
                                Name:
                                Title:

                             PEQUOT OFFSHORE PRIVATE 
                             EQUITY FUND, INC.

                             By:________________________________
                                Name:
                                Title:

                             PEQUOT INTERNATIONAL FUND,
                             INC.

                             By:________________________________
                                Name:


<PAGE>
                                                                   Page 53 of 53

                                Title:

                             GE CAPITAL INFORMATION
                             TECHNOLOGY SOLUTIONS

                             By:________________________________
                                Name:
                                Title:
                             
                             TECHNOLOGY CROSSOVER 
                             VENTURES, L.P.

                             By:________________________________
                                Name:
                                Title:

                             TECHNOLOGY CROSSOVER 
                             VENTURES, C.V.

                             By:________________________________
                                Name:
                                Title:

                             TCV II, V.O.F.

                             By:________________________________
                                Name:
                                Title:

                             TECHNOLOGY CROSSOVER 
                             VENTURES II, L.P.

                             By:________________________________
                                Name:
                                Title:

                             TCV II (Q), L.P.

                             By:________________________________
                                Name:
                                Title:

                             TCV II STRATEGIC PARTNERS, L.P.

                             By:________________________________
                                Name:
                                Title:

                             TECHNOLOGY CROSSOVER 
                             VENTURES II, C.V.

                             By:________________________________
                               Name:
                               Title:

                             INTEGRAL CAPITAL PARTNERS III,
                             L.P.

                             By:________________________________
                                Name:
                                Title:

                             INTEGRAL CAPITAL PARTNERS 
                             INTERNATIONAL III, L.P.

                             By:________________________________
                                Name:
                                Title:


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