DIGITAL GENERATION SYSTEMS INC
S-8 POS, 1998-08-12
ADVERTISING AGENCIES
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<PAGE>   1
 
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON AUGUST (XX), 1998
                                                       REGISTRATION NO. 333-4676
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549
                            ------------------------
 
                       POST-EFFECTIVE AMENDMENT NO. 1 TO
 
                                    FORM S-8
                             REGISTRATION STATEMENT
                                     UNDER
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                        DIGITAL GENERATION SYSTEMS, INC.
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                                      <C>
               CALIFORNIA                               94-3104772
        (STATE OF INCORPORATION)            (IRS EMPLOYER IDENTIFICATION NO.)
</TABLE>
 
                               875 BATTERY STREET
                        SAN FRANCISCO, CALIFORNIA 94111
                    (ADDRESS OF PRINCIPAL EXECUTIVE OFFICES)
 
                             1992 STOCK OPTION PLAN
                       1996 EMPLOYEE STOCK PURCHASE PLAN
                        1995 DIRECTOR STOCK OPTION PLAN
                           (FULL TITLE OF THE PLANS)
 
                               HENRY W. DONALDSON
                     PRESIDENT AND CHIEF EXECUTIVE OFFICER
                        DIGITAL GENERATION SYSTEMS, INC.
                               875 BATTERY STREET
                        SAN FRANCISCO, CALIFORNIA 94111
                    (NAME AND ADDRESS OF AGENT FOR SERVICE)
 
                                 (415) 276-6600
         (TELEPHONE NUMBER, INCLUDING AREA CODE, OF AGENT FOR SERVICE)
 
                                    COPY TO:
                             JOHN B. GOODRICH, ESQ.
                       WILSON, SONSINI, GOODRICH & ROSATI
                            PROFESSIONAL CORPORATION
                               650 PAGE MILL ROAD
                        PALO ALTO, CALIFORNIA 94304-1050
                            ------------------------
 
                        CALCULATION OF REGISTRATION FEE
 
     The filing fee was previously paid.
 
     In the original filing, the Employee Stock Purchase Plan was listed as the
1995 Employee Stock Purchase Plan, but should have been listed as the 1996
Employee Stock Purchase Plan, the stated number of shares subject to the 1996
Employee Stock Purchase Plan was 500,000, but is being corrected by this
amendment to be stated as 250,000 shares registered under the 1996 Employee
Stock Purchase Plan.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>   2
 
     THIS INFORMATION IS BEING INCLUDED IN THIS AMENDMENT ONLY BECAUSE THE
ORIGINAL FILING WAS A PAPER FILING. THE ONLY CHANGE IS TO RESTATE THE NAME OF
THE 1996 EMPLOYEE STOCK PURCHASE PLAN (WHICH WAS FORMERLY STATED AS THE 1995
EMPLOYEE STOCK PURCHASE PLAN).
 
                                    PART II
 
               INFORMATION REQUIRED IN THE REGISTRATION STATEMENT
 
ITEM 3. INFORMATION INCORPORATED BY REFERENCE.
 
     There are hereby incorporated by reference in this registration statement
the following documents and information heretofore filed with the Securities and
Exchange Commission:
 
          1. The Company's prospectus filed pursuant to Rule 424(b) under the
     Securities Act of 1933 (the "Securities Act") in connection with the
     effectiveness of the Company's Registration Statement on Form S-1 filed on
     December 8, 1995, as amended.
 
          2. The Company's Quarterly Report on Form 10-Q for the fiscal quarter
     ended March 31, 1996, filed pursuant to Section 13 of the Securities
     Exchange Act of 1934 (the "Exchange Act").
 
          3. The description of the Company's Common Stock contained in the
     Company's Registration Statement on Form 8-A dated January 25, 1996, filed
     pursuant to Section 12 of the Exchange Act, including any amendment or
     report filed for the purpose of updating such description.
 
     All documents filed by the Company pursuant to Sections 13(a), 13(c), 14
and 15(d) of the Exchange Act, after the date of this registration statement and
prior to the filing of a post-effective amendment which indicates that all
securities offered have been sold or which deregisters all securities then
remaining unsold, shall be deemed to be incorporated by reference in this
registration statement and to be part hereof from the date of filing such
documents.
 
ITEM 4. DESCRIPTION OF SECURITIES.
 
     Not applicable.
 
ITEM 5. INTERESTS OF NAMED EXPERTS AND COUNSEL.
 
     Counsel for the Company, Wilson, Sonsini, Goodrich & Rosati, Professional
Corporation, 650 Page Mill Road, Palo Alto, California 94304-1050, has rendered
an opinion to the effect that the Common Stock offered hereby will, when issued
in accordance with the registrant's Amended 1992 Stock Option Plan, 1995
Director Stock Option Plan, and 1996 Employee Stock Purchase Plan, be legally
and validly issued, fully paid and non-assessable. A member of such law firm and
individual and investment partnerships of which members of such law firm are
partners beneficially own approximately 11,032 shares of the Company's Common
Stock. In addition, such member holds an option to purchase 2,500 shares of
Common Stock at $7.00 per share under the registrant's Amended 1992 Stock Option
Plan.
 
ITEM 6. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
     Section 317 of the California Corporations Code authorizes a court to
award, or a corporation's Board of Directors to grant, indemnity to directors
and officers in terms sufficiently broad to permit such indemnification under
certain circumstances for liabilities (including reimbursement for expenses
incurred) arising under the Securities Act of 1933, as amended. The Company's
Articles of Incorporation, as amended, limit the liability of the Company's
directors for monetary damages arising from breach of their fiduciary duty,
except to the extent otherwise required by the California Corporations Code.
Article VI of the Company's Bylaws provides for indemnification of the Company's
directors, officers, employees, and other agents to the maximum extent permitted
by the California Corporations Code.
 
                                        2
<PAGE>   3
 
     Kevin Compton has been indemnified by the various Kleiner Perkins Caufield
& Byers Funds and Jeffrey M. Drazan has been indemnified by the various Sierra
Ventures Funds which hold shares in the Company in connection with any
liabilities resulting from their positions as Directors of the Company.
 
ITEM 7. EXEMPTION FROM REGISTRATION CLAIMED.
 
     Not applicable.
 
ITEM 8. EXHIBITS.
 
<TABLE>
<CAPTION>
    EXHIBIT
    NUMBER                            DESCRIPTION
    -------                           -----------
    <S>       <C>
     4.4      1996 Employee Stock Purchase Plan
    23.1      Consent of Arthur Andersen LLP
</TABLE>
 
ITEM 9. UNDERTAKINGS.
 
     (a) The undersigned registrant hereby undertakes:
 
          (1) To file, during any period in which offers or sales are being
     made, a post-effective amendment to this registration statement to include
     any material information with respect to the plan of distribution not
     previously disclosed in the registration statement or any material change
     to such information in the registration statement.
 
          (2) That, for the purpose of determining any liability under the
     Securities Act, each such post-effective amendment shall be deemed to be a
     new registration statement relating to the securities offered therein, and
     the offering of such securities at that time shall be deemed to be the
     initial bona fide offering thereof.
 
          (3) To remove from registration by means of a post-effective amendment
     any of the securities being registered which remain unsold at the
     termination of the offering.
 
     (b) The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act, each filing of the
registrant's annual report pursuant to Section 13(a) or Section 15(d) of the
Exchange Act (and, where applicable, each filing of an employee benefit plan's
annual report pursuant to Section 15(d) of the Exchange Act) that is
incorporated by reference in the registration statement shall be deemed to be a
new registration statement relating to the securities offered therein, and the
offering of such securities at that time shall be deemed to be the initial bona
fide offering thereof.
 
     (c) Insofar as indemnification for liabilities arising under the Securities
Act may be permitted to directors, officers and controlling persons of the
registrant pursuant to the foregoing provisions, or otherwise, the registrant
has been advised that in the opinion of the Securities and Exchange Commission
such indemnification is against public policy as expressed in the Securities Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrant will, unless in the opinion of its counsel the matter
has been settled by controlling precedent, submit to a court of appropriate
jurisdiction the question whether such indemnification by it is against public
policy as expressed in the Securities Act and will be governed by the final
adjudication of such issue.
 
                                        3
<PAGE>   4
 
                                   SIGNATURES
 
     Pursuant to the requirements of the Securities Act of 1933, the registrant
certifies that it has reasonable grounds to believe that it meets all of the
requirements for filing on Form S-8 and has duly caused this post-effective
amendment to the registration statement on Form S-8 to be signed on its behalf
by the undersigned, thereunto duly authorized, in the City of San Francisco, of
California, on July 24, 1998.
 
                                          DIGITAL GENERATION SYSTEMS, INC.
 
                                          By:    /s/ HENRY W. DONALDSON
                                                     Henry W. Donaldson
                                                  Chief Executive Officer
 
     Pursuant to the requirements of the Securities Act of 1933, this
registration statement on Form S-8 has been signed by the following persons in
the capacities and on the dates indicated.
 
<TABLE>
<CAPTION>
                     SIGNATURE                                      TITLE                      DATE
                     ---------                                      -----                      ----
<C>                                                  <S>                                  <C>
 
              /s/ HENRY W. DONALDSON                 President, Chief Executive Officer    July 24, 1998
- ---------------------------------------------------  and Director (Principal Executive
                Henry W. Donaldson                   Officer)
 
               /s/ PAUL W. EMERY, II                 Chief Financial Officer (Principal    July 31, 1998
- ---------------------------------------------------  Financial and Accounting Officer)
                 Paul W. Emery, II
 
               /s/ KEVIN R. COMPTON                  Director                              July 29, 1998
- ---------------------------------------------------
                 Kevin R. Compton
 
               /s/ JEFFREY M. DRAZAN                 Director                             August 3, 1998
- ---------------------------------------------------
                 Jeffrey M. Drazan
 
               /s/ RICHARD H. HARRIS                 Director                            August 10, 1998
- ---------------------------------------------------
                 Richard H. Harris
 
              /s/ LAWRENCE D. LENIHAN                Director                             August 3, 1998
- ---------------------------------------------------
                Lawrence D. Lenihan
 
              /s/ LEONARD S. MATTHEWS                Director                              July 29, 1998
- ---------------------------------------------------
                Leonard S. Matthews
 
              /s/ HENRY W. DONALDSON                 Attorney-in-Fact                      July 24, 1998
- ---------------------------------------------------
                Henry W. Donaldson
</TABLE>
 
                                        4

<PAGE>   1
 
                                  EXHIBIT 4.4
 
                        DIGITAL GENERATION SYSTEMS, INC.
                       1996 EMPLOYEE STOCK PURCHASE PLAN
 
     The following constitute the provisions of the 1996 Employee Stock Purchase
Plan of Digital Generation Systems, Inc.
 
     1. Purpose. The purpose of the Plan is to provide employees of the Company
and its Designated Subsidiaries with an opportunity to purchase Common Stock of
the Company through accumulated payroll deductions. It is the intention of the
Company to have the Plan qualify as an "Employee Stock Purchase Plan" under
Section 423 of the Internal Revenue Code of 1986, as amended. The provisions of
the Plan, accordingly, shall be construed so as to extend and limit
participation in a manner consistent with the requirements of that section of
the Code.
 
     2. Definitions.
 
     (a) "Board" shall mean the Board of Directors of the Company.
 
     (b) "Code" shall mean the Internal Revenue Code of 1986, as amended.
 
     (c) "Common Stock" shall mean the common stock of the Company.
 
     (d) "Company" shall mean Digital Generation Systems, Inc. and any
Designated Subsidiary of the Company.
 
     (e) "Compensation" shall mean all base straight time gross earnings and
commissions, overtime, and bonuses, but exclusive of any other compensation.
 
     (f) "Designated Subsidiary" shall mean any Subsidiary which has been
designated by the Board from time to time in its sole discretion as eligible to
participate in the Plan.
 
     (g) "Employee" shall mean any individual who is an Employee of the Company
for tax purposes whose customary employment with the Company is at least twenty
(20) hours per week and more than five (5) months in any calendar year. For
purposes of the Plan, the employment relationship shall be treated as continuing
intact while the individual is on sick leave or other leave of absence approved
by the Company. Where the period of leave exceeds 90 days and the individual's
right to reemployment is not guaranteed either by statute or by contract, the
employment relationship shall be deemed to have terminated on the 91st day of
such leave.
 
     (h) "Enrollment Date" shall mean the first Trading Day of each Offering
Period.
 
     (i) "Exercise Date" shall mean the last Trading Day of each Purchase
Period.
 
     (j) "Fair Market Value" shall mean, as of any date, the value of Common
Stock determined as follows:
 
          (1) If the Common Stock is listed on any established stock exchange or
     a national market system, including without limitation the Nasdaq National
     Market or The Nasdaq SmallCap Market of The Nasdaq Stock Market, its Fair
     Market Value shall be the closing sales price for such stock (or the
     closing bid, if no sales were reported) as quoted on such exchange or
     system for the last market trading day on the date of such determination,
     as reported in The Wall Street Journal or such other source as the Board
     deems reliable;
 
          (2) If the Common Stock is regularly quoted by a recognized securities
     dealer but selling prices are not reported, its Fair Market Value shall be
     the mean of the closing bid and asked prices for the Common Stock on the
     date of such determination, as reported in The Wall Street Journal or such
     other source as the Board deems reliable;
 
          (3) In the absence of an established market for the Common Stock, the
     Fair Market Value thereof shall be determined in good faith by the Board;
     or
<PAGE>   2
 
     (k) "Offering Periods" shall mean the periods of approximately twelve (12)
months during which an option granted pursuant to the Plan may be exercised,
commencing on the first Trading Day on or after May 1 (beginning in 1999) and
November 1 (beginning in 1998) of each year and terminating on the last Trading
Day in the periods ending twelve months later; provided, however, that the first
Offering Period under the Plan shall commence with the first Trading Day on or
after July 1, 1998, ending on the last Trading Day on or before April 30, 1999.
The duration and timing of Offering Periods may be changed pursuant to Section 4
of this Plan.
 
     (l) "Plan" shall mean this 1996 Employee Stock Purchase Plan.
 
     (m) "Purchase Period" shall mean the approximately six month period
commencing after one Exercise Date and ending with the next Exercise Date,
except that the first Purchase Period of any Offering Period shall commence on
the Enrollment Date and end with the next Exercise Date, provided, further that
the first Purchase Period shall commence with the first Trading Day on or after
July 1, 1998, and ending on the last Trading Day on or before October 31, 1998.
 
     (n) "Purchase Price" shall mean 85% of the Fair Market Value of a share of
Common Stock on the Enrollment Date or on the Exercise Date, whichever is lower;
provided however, that the Purchase Price may be adjusted by the Board pursuant
to Section 20.
 
     (o) "Reserves" shall mean the number of shares of Common Stock covered by
each option under the Plan which have not yet been exercised and the number of
shares of Common Stock which have been authorized for issuance under the Plan
but not yet placed under option.
 
     (p) "Subsidiary" shall mean a corporation, domestic or foreign, of which
not less than 50% of the voting shares are held by the Company or a Subsidiary,
whether or not such corporation now exists or is hereafter organized or acquired
by the Company or a Subsidiary.
 
     (q) "Trading Day" shall mean a day on which national stock exchanges and
the Nasdaq System are open for trading.
 
     3. Eligibility.
 
     (a) Any Employee who shall be employed by the Company on a given Enrollment
Date shall be eligible to participate in the Plan.
 
     (b) Any provisions of the Plan to the contrary notwithstanding, no Employee
shall be granted an option under the Plan (i) to the extent that, immediately
after the grant, such Employee (or any other person whose stock would be
attributed to such Employee pursuant to Section 424(d) of the Code) would own
capital stock of the Company and/or hold outstanding options to purchase such
stock possessing five percent (5%) or more of the total combined voting power or
value of all classes of the capital stock of the Company or of any Subsidiary,
or (ii) to the extent that his or her rights to purchase stock under all
employee stock purchase plans of the Company and its subsidiaries accrues at a
rate which exceeds Twenty-Five Thousand Dollars ($25,000) worth of stock
(determined at the fair market value of the shares at the time such option is
granted) for each calendar year in which such option is outstanding at any time.
 
     4. Offering Periods. The Plan shall be implemented by consecutive,
overlapping Offering Periods with a new Offering Period commencing on the first
Trading Day on or after May 1 (beginning in 1999) and November 1 (beginning in
1998) of each year, or on such other date as the Board shall determine, and
continuing thereafter until terminated in accordance with Section 20 hereof;
provided, however, that the first Offering Period under the Plan shall commence
with the first Trading Day on or after July 1, 1998, and ending on the last
Trading Day on or before April 30, 1999. The Board shall have the power to
change the duration of Offering Periods (including the commencement dates
thereof) with respect to future offerings without shareholder approval if such
change is announced at least five (5) days prior to the scheduled beginning of
the first Offering Period to be affected thereafter.
 
                                       -2-
<PAGE>   3
 
     5. Participation.
 
     (a) An eligible Employee may become a participant in the Plan by completing
a subscription agreement authorizing payroll deductions in the form of Exhibit A
to this Plan and filing it with the Company's payroll office prior to the
applicable Enrollment Date.
 
     (b) Payroll deductions for a participant shall commence on the first
payroll following the Enrollment Date and shall end on the last payroll in the
Offering Period to which such authorization is applicable, unless sooner
terminated by the participant as provided in Section 10 hereof.
 
     6. Payroll Deductions.
 
     (a) At the time a participant files his or her subscription agreement, he
or she shall elect to have payroll deductions made on each pay day during the
Offering Period in an amount not exceeding ten percent (10%) of the Compensation
which he or she receives on each pay day during the Offering Period.
 
     (b) All payroll deductions made for a participant shall be credited to his
or her account under the Plan and shall be withheld in whole percentages only. A
participant may not make any additional payments into such account.
 
     (c) A participant may discontinue his or her participation in the Plan as
provided in Section 10 hereof, or may increase or decrease the rate of his or
her payroll deductions during the Offering Period by completing or filing with
the Company a new subscription agreement authorizing a change in payroll
deduction rate. The Board may, in its discretion, limit the number of
participation rate changes during any Offering Period. The change in rate shall
be effective with the first full payroll period following five (5) business days
after the Company's receipt of the new subscription agreement unless the Company
elects to process a given change in participation more quickly. A participant's
subscription agreement shall remain in effect for successive Offering Periods
unless terminated as provided in Section 10 hereof.
 
     (d) Notwithstanding the foregoing, to the extent necessary to comply with
Section 423(b)(8) of the Code and Section 3(b) hereof, a participant's payroll
deductions may be decreased to zero percent (0%) at any time during a Purchase
Period. Payroll deductions shall recommence at the rate provided in such
participant's subscription agreement at the beginning of the first Purchase
Period which is scheduled to end in the following calendar year, unless
terminated by the participant as provided in Section 10 hereof.
 
     (e) At the time the option is exercised, in whole or in part, or at the
time some or all of the Company's Common Stock issued under the Plan is disposed
of, the participant must make adequate provision for the Company's federal,
state, or other tax withholding obligations, if any, which arise upon the
exercise of the option or the disposition of the Common Stock. At any time, the
Company may, but shall not be obligated to, withhold from the participant's
compensation the amount necessary for the Company to meet applicable withholding
obligations, including any withholding required to make available to the Company
any tax deductions or benefits attributable to sale or early disposition of
Common Stock by the Employee.
 
     7. Grant of Option. On the Enrollment Date of each Offering Period, each
eligible Employee participating in such Offering Period shall be granted an
option to purchase on each Exercise Date during such Offering Period (at the
applicable Purchase Price) up to a number of shares of the Company's Common
Stock determined by dividing such Employee's payroll deductions accumulated
prior to such Exercise Date and retained in the Participant's account as of the
Exercise Date by the applicable Purchase Price; provided that in no event shall
an Employee be permitted to purchase during each Purchase Period more than 500
shares of the Company's Common Stock (subject to any adjustment pursuant to
Section 19), and provided further that such purchase shall be subject to the
limitations set forth in Sections 3(b) and 12 hereof. The Board may, for future
Offering Periods, increase or decrease, in its absolute discretion, the maximum
number of shares of the Company's Common Stock an Employee may purchase during
each Purchase Period of such Offering Period. Exercise of the option shall occur
as provided in Section 8 hereof, unless the participant has withdrawn pursuant
to Section 10 hereof. The option shall expire on the last day of the Offering
Period.
 
                                       -3-
<PAGE>   4
 
     8. Exercise of Option.
 
     (a) Unless a participant withdraws from the Plan as provided in Section 10
hereof, his or her option for the purchase of shares shall be exercised
automatically on the Exercise Date, and the maximum number of full shares
subject to option shall be purchased for such participant at the applicable
Purchase Price with the accumulated payroll deductions in his or her account. No
fractional shares shall be purchased; any payroll deductions accumulated in a
participant's account which are not sufficient to purchase a full share shall be
retained in the participant's account for the subsequent Purchase Period or
Offering Period, subject to earlier withdrawal by the participant as provided in
Section 10 hereof. Any other monies left over in a participant's account after
the Exercise Date shall be returned to the participant. During a participant's
lifetime, a participant's option to purchase shares hereunder is exercisable
only by him or her.
 
     (b) If the Board determines that, on a given Exercise Date, the number of
shares with respect to which options are to be exercised may exceed (i) the
number of shares of Common Stock that were available for sale under the Plan on
the Enrollment Date of the applicable Offering Period, or (ii) the number of
shares available for sale under the Plan on such Exercise Date, the Board may in
its sole discretion (x) provide that the Company shall make a pro rata
allocation of the shares of Common Stock available for purchase on such
Enrollment Date or Exercise Date, as applicable, in as uniform a manner as shall
be practicable and as it shall determine in its sole discretion to be equitable
among all participants exercising options to purchase Common Stock on such
Exercise Date, and continue all Offering Periods then in effect, or (y) provide
that the Company shall make a pro rata allocation of the shares available for
purchase on such Enrollment Date or Exercise Date, as applicable, in as uniform
a manner as shall be practicable and as it shall determine in its sole
discretion to be equitable among all participants exercising options to purchase
Common Stock on such Exercise Date, and terminate any or all Offering Periods
then in effect pursuant to Section 20 hereof. The Company may make pro rata
allocation of the shares available on the Enrollment Date of any applicable
Offering Period pursuant to the preceding sentence, notwithstanding any
authorization of additional shares for issuance under the Plan by the Company's
shareholders subsequent to such Enrollment Date.
 
     9. Delivery. As promptly as practicable after each Exercise Date on which a
purchase of shares occurs, the Company shall arrange the delivery to each
participant, as appropriate, of a certificate representing the shares purchased
upon exercise of his or her option.
 
     10. Withdrawal.
 
     (a) A participant may withdraw all but not less than all the payroll
deductions credited to his or her account and not yet used to exercise his or
her option under the Plan at any time by giving written notice to the Company in
the form of Exhibit B to this Plan. All of the participant's payroll deductions
credited to his or her account shall be paid to such participant promptly after
receipt of notice of withdrawal and such participant's option for the Offering
Period shall be automatically terminated, and no further payroll deductions for
the purchase of shares shall be made for such Offering Period. If a participant
withdraws from an Offering Period, payroll deductions shall not resume at the
beginning of the succeeding Offering Period unless the participant delivers to
the Company a new subscription agreement.
 
     (b) A participant's withdrawal from an Offering Period shall not have any
effect upon his or her eligibility to participate in any similar plan which may
hereafter be adopted by the Company or in succeeding Offering Periods which
commence after the termination of the Offering Period from which the participant
withdraws.
 
     11. Termination of Employment.
 
     Upon a participant's ceasing to be an Employee, for any reason, he or she
shall be deemed to have elected to withdraw from the Plan and the payroll
deductions credited to such participant's account during the Offering Period but
not yet used to exercise the option shall be returned to such participant or, in
the case of his or her death, to the person or persons entitled thereto under
Section 15 hereof, and such participant's option shall be automatically
terminated. The preceding sentence notwithstanding, a participant who receives
payment in lieu of notice of termination of employment shall be treated as
continuing to be an Employee for
 
                                       -4-
<PAGE>   5
 
the participant's customary number of hours per week of employment during the
period in which the participant is subject to such payment in lieu of notice.
 
     12. Interest. No interest shall accrue on the payroll deductions of a
participant in the Plan.
 
     13. Stock.
 
     (a) Subject to adjustment upon changes in capitalization of the Company as
provided in Section 19 hereof, the maximum number of shares of the Company's
Common Stock which shall be made available for sale under the Plan shall be
250,000 shares.
 
     (b) The participant shall have no interest or voting right in shares
covered by his option until such option has been exercised.
 
     (c) Shares to be delivered to a participant under the Plan shall be
registered in the name of the participant or in the name of the participant and
his or her spouse.
 
     14. Administration. The Plan shall be administered by the Board or a
committee of members of the Board appointed by the Board. The Board or its
committee shall have full and exclusive discretionary authority to construe,
interpret and apply the terms of the Plan, to determine eligibility and to
adjudicate all disputed claims filed under the Plan. Every finding, decision and
determination made by the Board or its committee shall, to the full extent
permitted by law, be final and binding upon all parties.
 
     15. Designation of Beneficiary.
 
     (a) A participant may file a written designation of a beneficiary who is to
receive any shares and cash, if any, from the participant's account under the
Plan in the event of such participant's death subsequent to an Exercise Date on
which the option is exercised but prior to delivery to such participant of such
shares and cash. In addition, a participant may file a written designation of a
beneficiary who is to receive any cash from the participant's account under the
Plan in the event of such participant's death prior to exercise of the option.
If a participant is married and the designated beneficiary is not the spouse,
spousal consent shall be required for such designation to be effective.
 
     (b) Such designation of beneficiary may be changed by the participant at
any time by written notice. In the event of the death of a participant and in
the absence of a beneficiary validly designated under the Plan who is living at
the time of such participant's death, the Company shall deliver such shares
and/or cash to the executor or administrator of the estate of the participant,
or if no such executor or administrator has been appointed (to the knowledge of
the Company), the Company, in its discretion, may deliver such shares and/or
cash to the spouse or to any one or more dependents or relatives of the
participant, or if no spouse, dependent or relative is known to the Company,
then to such other person as the Company may designate.
 
     16. Transferability. Neither payroll deductions credited to a participant's
account nor any rights with regard to the exercise of an option or to receive
shares under the Plan may be assigned, transferred, pledged or otherwise
disposed of in any way (other than by will, the laws of descent and distribution
or as provided in Section 15 hereof) by the participant. Any such attempt at
assignment, transfer, pledge or other disposition shall be without effect,
except that the Company may treat such act as an election to withdraw funds from
an Offering Period in accordance with Section 10 hereof.
 
     17. Use of Funds. All payroll deductions received or held by the Company
under the Plan may be used by the Company for any corporate purpose, and the
Company shall not be obligated to segregate such payroll deductions.
 
     18. Reports. Individual accounts shall be maintained for each participant
in the Plan. Statements of account shall be given to participating Employees at
least annually, which statements shall set forth the amounts of payroll
deductions, the Purchase Price, the number of shares purchased and the remaining
cash balance, if any.
 
                                       -5-
<PAGE>   6
 
     19. Adjustments Upon Changes in Capitalization, Dissolution, Liquidation,
Merger or Asset Sale.
 
     (a) Changes in Capitalization. Subject to any required action by the
shareholders of the Company, the Reserves, the maximum number of shares each
participant may purchase each Purchase Period (pursuant to Section 7), as well
as the price per share and the number of shares of Common Stock covered by each
option under the Plan which has not yet been exercised shall be proportionately
adjusted for any increase or decrease in the number of issued shares of Common
Stock resulting from a stock split, reverse stock split, stock dividend,
combination or reclassification of the Common Stock, or any other increase or
decrease in the number of shares of Common Stock effected without receipt of
consideration by the Company; provided, however, that conversion of any
convertible securities of the Company shall not be deemed to have been "effected
without receipt of consideration". Such adjustment shall be made by the Board,
whose determination in that respect shall be final, binding and conclusive.
Except as expressly provided herein, no issuance by the Company of shares of
stock of any class, or securities convertible into shares of stock of any class,
shall affect, and no adjustment by reason thereof shall be made with respect to,
the number or price of shares of Common Stock subject to an option.
 
     (b) Dissolution or Liquidation. In the event of the proposed dissolution or
liquidation of the Company, the Offering Period then in progress shall be
shortened by setting a new Exercise Date (the "New Exercise Date"), and shall
terminate immediately prior to the consummation of such proposed dissolution or
liquidation, unless provided otherwise by the Board. The New Exercise Date shall
be before the date of the Company's proposed dissolution or liquidation. The
Board shall notify each participant in writing, at least ten (10) business days
prior to the New Exercise Date, that the Exercise Date for the participant's
option has been changed to the New Exercise Date and that the participant's
option shall be exercised automatically on the New Exercise Date, unless prior
to such date the participant has withdrawn from the Offering Period as provided
in Section 10 hereof.
 
     (c) Merger or Asset Sale. In the event of a proposed sale of all or
substantially all of the assets of the Company, or the merger of the Company
with or into another corporation, each outstanding option shall be assumed or an
equivalent option substituted by the successor corporation or a Parent or
Subsidiary of the successor corporation. In the event that the successor
corporation refuses to assume or substitute for the option, any Purchase Periods
then in progress shall be shortened by setting a new Exercise Date (the "New
Exercise Date") and any Offering Periods then in progress shall end on the New
Exercise Date. The New Exercise Date shall be before the date of the Company's
proposed sale or merger. The Board shall notify each participant in writing, at
least ten (10) business days prior to the New Exercise Date, that the Exercise
Date for the participant's option has been changed to the New Exercise Date and
that the participant's option shall be exercised automatically on the New
Exercise Date, unless prior to such date the participant has withdrawn from the
Offering Period as provided in Section 10 hereof.
 
     20. Amendment or Termination.
 
     (a) The Board of Directors of the Company may at any time and for any
reason terminate or amend the Plan. Except as provided in Section 19 hereof, no
such termination can affect options previously granted, provided that an
Offering Period may be terminated by the Board of Directors on any Exercise Date
if the Board determines that the termination of the Offering Period or the Plan
is in the best interests of the Company and its shareholders. Except as provided
in Section 19 and this Section 20 hereof, no amendment may make any change in
any option theretofore granted which adversely affects the rights of any
participant. To the extent necessary to comply with Section 423 of the Code (or
any successor rule or provision or any other applicable law, regulation or stock
exchange rule), the Company shall obtain shareholder approval in such a manner
and to such a degree as required.
 
     (b) Without shareholder consent and without regard to whether any
participant rights may be considered to have been "adversely affected," the
Board (or its committee) shall be entitled to change the Offering Periods, limit
the frequency and/or number of changes in the amount withheld during an Offering
Period, establish the exchange ratio applicable to amounts withheld in a
currency other than U.S. dollars, permit payroll withholding in excess of the
amount designated by a participant in order to adjust for delays or mistakes in
the Company's processing of properly completed withholding elections, establish
reasonable
                                       -6-
<PAGE>   7
 
waiting and adjustment periods and/or accounting and crediting procedures to
ensure that amounts applied toward the purchase of Common Stock for each
participant properly correspond with amounts withheld from the participant's
Compensation, and establish such other limitations or procedures as the Board
(or its committee) determines in its sole discretion advisable which are
consistent with the Plan.
 
     (c) In the event the Board determines that the ongoing operation of the
Plan may result in unfavorable financial accounting consequences, the Board may,
in its discretion and, to the extent necessary or desirable, modify or amend the
Plan to reduce or eliminate such accounting consequence including, but not
limited to:
 
          (1) altering the Purchase Price for any Offering Period including an
     Offering Period underway at the time of the change in Purchase Price;
 
          (2) shortening any Offering Period so that Offering Period ends on a
     new Exercise Date, including an Offering Period underway at the time of the
     Board action; and
 
          (3) allocating shares.
 
     Such modifications or amendments shall not require stockholder approval or
the consent of any Plan participants.
 
     21. Notices. All notices or other communications by a participant to the
Company under or in connection with the Plan shall be deemed to have been duly
given when received in the form specified by the Company at the location, or by
the person, designated by the Company for the receipt thereof.
 
     22. Conditions Upon Issuance of Shares. Shares shall not be issued with
respect to an option unless the exercise of such option and the issuance and
delivery of such shares pursuant thereto shall comply with all applicable
provisions of law, domestic or foreign, including, without limitation, the
Securities Act of 1933, as amended, the Securities Exchange Act of 1934, as
amended, the rules and regulations promulgated thereunder, and the requirements
of any stock exchange upon which the shares may then be listed, and shall be
further subject to the approval of counsel for the Company with respect to such
compliance.
 
     As a condition to the exercise of an option, the Company may require the
person exercising such option to represent and warrant at the time of any such
exercise that the shares are being purchased only for investment and without any
present intention to sell or distribute such shares if, in the opinion of
counsel for the Company, such a representation is required by any of the
aforementioned applicable provisions of law.
 
     23. Term of Plan. The Plan shall become effective upon the earlier to occur
of its adoption by the Board of Directors or its approval by the shareholders of
the Company. It shall continue in effect for a term of ten (10) years unless
sooner terminated under Section 20 hereof.
 
     24. Automatic Transfer to Low Price Offering Period. To the extent
permitted by any applicable laws, regulations, or stock exchange rules if the
Fair Market Value of the Common Stock on any Exercise Date in an Offering Period
is lower than the Fair Market Value of the Common Stock on the Enrollment Date
of such Offering Period, then all participants in such Offering Period shall be
automatically withdrawn from such Offering Period immediately after the exercise
of their option on such Exercise Date and automatically re-enrolled in the
immediately following Offering Period as of the first day thereof.
 
                                       -7-
<PAGE>   8
 
                                   EXHIBIT A
 
                        DIGITAL GENERATION SYSTEMS, INC.
 
                       1996 EMPLOYEE STOCK PURCHASE PLAN
 
                             SUBSCRIPTION AGREEMENT
 
[ ] Original Application                                        Enrollment Date:
- ---------------
[ ] Change in Payroll Deduction Rate
[ ] Change of Beneficiary(ies)
 
1.                          hereby elects to participate in the Digital
   Generation Systems, Inc. 1996 Employee Stock Purchase Plan (the "Employee
   Stock Purchase Plan") and subscribes to purchase shares of the Company's
   Common Stock in accordance with this Subscription Agreement and the Employee
   Stock Purchase Plan.
 
2. I hereby authorize payroll deductions from each paycheck in the amount of
        % of my Compensation on each payday (from 1 to      %) during the
   Offering Period in accordance with the Employee Stock Purchase Plan. (Please
   note that no fractional percentages are permitted.)
 
3. I understand that said payroll deductions shall be accumulated for the
   purchase of shares of Common Stock at the applicable Purchase Price
   determined in accordance with the Employee Stock Purchase Plan. I understand
   that if I do not withdraw from an Offering Period, any accumulated payroll
   deductions will be used to automatically exercise my option.
 
4. I have received a copy of the complete Employee Stock Purchase Plan. I
   understand that my participation in the Employee Stock Purchase Plan is in
   all respects subject to the terms of the Plan. I understand that my ability
   to exercise the option under this Subscription Agreement is subject to
   shareholder approval of the Employee Stock Purchase Plan.
 
5. Shares purchased for me under the Employee Stock Purchase Plan should be
   issued in the name(s) of (Employee or Employee and Spouse only):
                                      .
 
6. I understand that if I dispose of any shares received by me pursuant to the
   Plan within 2 years after the Enrollment Date (the first day of the Offering
   Period during which I purchased such shares) or one year after the Exercise
   Date, I will be treated for federal income tax purposes as having received
   ordinary income at the time of such disposition in an amount equal to the
   excess of the fair market value of the shares at the time such shares were
   purchased by me over the price which I paid for the shares. I hereby agree to
   notify the Company in writing within 30 days after the date of any
   disposition of my shares and I will make adequate provision for Federal,
   state or other tax withholding obligations, if any, which arise upon the
   disposition of the Common Stock. The Company may, but will not be obligated
   to, withhold from my compensation the amount necessary to meet any applicable
   withholding obligation including any withholding necessary to make available
   to the Company any tax deductions or benefits attributable to sale or early
   disposition of Common Stock by me. If I dispose of such shares at any time
   after the expiration of the 2-year and 1-year holding periods, I understand
   that I will be treated for federal income tax purposes as having received
   income only at the time of such disposition, and that such income will be
   taxed as ordinary income only to the extent of an amount equal to the lesser
   of (1) the excess of the fair market value of the shares at the time of such
   disposition over the purchase price which I paid for the shares, or (2) 15%
   of the fair market value of the shares on the first day of the Offering
   Period. The remainder of the gain, if any, recognized on such disposition
   will be taxed as capital gain.
 
7. I hereby agree to be bound by the terms of the Employee Stock Purchase Plan.
   The effectiveness of this Subscription Agreement is dependent upon my
   eligibility to participate in the Employee Stock Purchase Plan.
 
                                       A-1
<PAGE>   9
 
8. In the event of my death, I hereby designate the following as my
   beneficiary(ies) to receive all payments and shares due me under the Employee
   Stock Purchase Plan:
 
NAME: (Please print)
 
                        (First)            (Middle)            (Last)
 
<TABLE>
<S>                                                    <C>
- ------------------------------------------------       ------------------------------------------------
Relationship
 
                                                       ------------------------------------------------
                                                       (Address)
 
Employee's Social Security Number:
                                                       ------------------------------------------------
 
Employee's Address:
                                                       ------------------------------------------------
                                                       ------------------------------------------------
                                                       ------------------------------------------------
</TABLE>
 
     I UNDERSTAND THAT THIS SUBSCRIPTION AGREEMENT SHALL REMAIN IN EFFECT
THROUGHOUT SUCCESSIVE OFFERING PERIODS UNLESS TERMINATED BY ME.
 
<TABLE>
<S>                                                    <C>
 
Dated:                                                 ------------------------------------------------
                                                       Signature of Employee
 
                                                       ------------------------------------------------
                                                       Spouse's Signature (If beneficiary other than
                                                       spouse)
</TABLE>
 
                                       A-2
<PAGE>   10
 
                                   EXHIBIT B
 
                        DIGITAL GENERATION SYSTEMS, INC.
                       1996 EMPLOYEE STOCK PURCHASE PLAN
                              NOTICE OF WITHDRAWAL
 
     The undersigned participant in the Offering Period of the Digital
Generation Systems, Inc. 1996 Employee Stock Purchase Plan which began on
               , 19  (the "Enrollment Date") hereby notifies the Company that he
or she hereby withdraws from the Offering Period. He or she hereby directs the
Company to pay to the undersigned as promptly as practicable all the payroll
deductions credited to his or her account with respect to such Offering Period.
The undersigned understands and agrees that his or her option for such Offering
Period will be automatically terminated. The undersigned understands further
that no further payroll deductions will be made for the purchase of shares in
the current Offering Period and the undersigned shall be eligible to participate
in succeeding Offering Periods only by delivering to the Company a new
Subscription Agreement.
 
                                          Name and Address of Participant:
 
                                          --------------------------------------
 
                                          --------------------------------------
 
                                          --------------------------------------
 
                                          Signature:
 
                                          --------------------------------------
 
                                          Date:
                                          --------------------------------------
 
                                       B-1

<PAGE>   1
 
                                  EXHIBIT 23.1
 
                   CONSENT OF INDEPENDENT PUBLIC ACCOUNTANTS
 
     As independent public accountants we hereby consent to the incorporation by
reference of our report (dated January 10, 1996 included in Digital Generation
Systems, Inc. Form S-1 Registration Statement File No. 33-80203) and all
references (including post-effective amendment No. 1 to our Firm included in or
made part of this Form S-8 POS Registration Statement.
 
                                          ARTHUR ANDERSEN LLP
 
San Francisco, California
August 7, 1998


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