STANDARD REGISTER CO
10-K405, 1997-03-21
MANIFOLD BUSINESS FORMS
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<PAGE>   1
                UNITED STATES SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                    FORM 10-K

[ X] ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
                       EXCHANGE ACT OF 1934 (FEE REQUIRED)
                 For the fiscal year ended December 29, 1996

                                       OR

[  ] TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
               SECURITIES EXCHANGE ACT OF 1934 (NO FEE REQUIRED)
                   For the transition period from      to  
                                                 ------  ------

                          Commission file number 1-1097

                         THE STANDARD REGISTER COMPANY
             (Exact name of Registrant as specified in its charter)

             OHIO                                             31-0455440
(State or other jurisdiction of                           (I.R.S. Employer
incorporation or organization)                            Identification No.)

       600 ALBANY STREET, DAYTON, OHIO                           45401
   (Address of principal executive offices)                    (Zip Code)

                                 (937) 443-1000
              (Registrant's telephone number, including area code)

           SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT

                                                      Name of each exchange
Title of each class                                     on which registered
- -------------------                                     -------------------
   Common stock $1.00 par value                      New York Stock Exchange

           SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT

                                      None

Indicate by check mark whether the Registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the Registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days. Yes  X  No
                                       ---    ---

Indicate by check mark if disclosure of delinquent filers pursuant to Item 405
of Regulation S-K is not contained herein, and will not be contained, to the
best of registrant' knowledge, in definitive proxy or information statements
incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10-K. [ X ]

The aggregate market value of the voting stock held by non-affiliates of the
Registrant at February 21, 1997 was approximately $420,884,000, based on a
closing sales price of $33.12 per share on February 21, 1997.

At February 21, 1997, the number of shares outstanding of the issuer's classes
of common stock are as follows:

    Common stock, $1.00 par value                        24,025,158 shares
    Class A stock, $1.00 par value                        4,725,000 shares

Part III incorporates information by reference from the Proxy Statement for
Registrant's Annual Meeting of Shareholders to be held on April 16, 1997.

                                       -1-


<PAGE>   2



                          THE STANDARD REGISTER COMPANY

                                    FORM 10-K

                                     PART I

ITEM 1. - BUSINESS

         The Standard Register Company began operations in 1912 in Dayton, Ohio.
Throughout its history, its primary business has been the design, manufacture,
and sale of business forms. However, to meet the needs of today's business
environment, the Company provides a wide range of products and services that
facilitate the recording, storage and communication of business transactions and
information. The Company believes that it is the second largest in the highly
competitive U.S. forms industry, which includes approximately 500 companies. Key
differentiating factors within the industry include quality, level of service,
and price.

         The variety of products and services currently sold is extensive. The
Company's Document Management Division serves the document technology and
information needs of its customers by offering custom printed business
documents, electronic documents, pressure sensitive labels, document warehousing
and distribution, workflow analysis and document design, along with imaging and
fulfillment services. The Company's Document Systems Division provides
scaleable, departmental printing and mailing solutions, which when combined with
the products and services of the Document Management Division, result in more
efficient ways for customers to produce, finish, and process documents. These
solutions encompass intelligent printing systems, encoding equipment, automation
identification systems, document processing equipment along with related
maintenance service and supplies. The Company's Communicolor Division prints
high color, personalized promotional direct mail products.

         The Company's products and services are marketed by direct selling and
service organizations operating from offices located in principal cities
throughout the United States. Forms are produced at forty-seven plants located
throughout the United States and are shipped directly to the customer or stored
in warehouses for subsequent on-demand delivery. The management of forms
inventories to provide just-in-time delivery is a major element of customer
service.

         The Company purchases raw paper in a wide variety of weights, grades,
and colors from various paper mills in the United States and Canada. Carbonless
paper, inks, carbon, and printing supplies are available nationally and
purchased from leading vendors. Continuing efforts are made to assure adequate
supplies to meet present and future sales objectives. The Company fills its
needs by ordering from suppliers of long-standing relationship.

         The Company had engineering and research expense during 1996 of
$7,842,000 compared to $7,813,000 in 1995 and $7,475,000 for 1994. These costs
relate to the development of new products and to the improvement of existing
products and services. These efforts are entirely company sponsored and involve
eighty-four professional employees. The Company had no expenditures during the
last three years for customer sponsored research relating to the development of
new products, services, or techniques or the improvement of existing products,
services, or techniques.

         In 1996, the Company continued its Stanfast manufacturing operations in
twenty-seven print centers located nationwide. These print centers are devoted
to the manufacture and sale of business forms for customers requiring relatively
small quantities on a quick turnaround basis.

                                       -2-


<PAGE>   3



         Expenditures for property, plant and equipment totaled $57,783,000 in
1996, compared to $48,332,000 and $52,128,000 in 1995 and 1994, respectively.

         No significant changes occurred in the types of products, manufacture,
or method of distribution during the past fiscal year nor does the Company
intend to change its method of doing business in the near future. Other items of
information which may be pertinent to an understanding of the Company and its
business are as follows:

      1.) The Company has several patents which provide a competitive advantage
or which generate license income. None of these, individually, have a material
effect upon the business.

      2.) No material portion of the Company's business could be considered
seasonal.

      3.) The Company believes its working capital is sufficient for its current
operations. The current ratio is 4.0 to 1 at December 29, 1996 as compared to
3.4 to 1 at December 31, 1995 and 3.6 to 1 at January 1, 1995. Total debt,
including long-term and current maturities, was 1.0% of equity at year-end 1996,
compared to 2.7% and 4.6% for years-end 1995 and 1994, respectively. At year-end
1996, cash, cash equivalents and short-term investments exceeded current and
long-term debt by $61,165,000. These relationships demonstrate the soundness of
the Company's financial position.

      4.) No material segment of the Company's business is dependent upon a
single or a few customers. No single customer accounts for 10% or more of total
revenue.

      5.) The Company's backlog of custom printing orders at December 29, 1996
was $47,733,000 compared to $53,817,000 and $69,173,000 at December 31, 1995 and
January 1, 1995, respectively. The recent year's decline in backlog was
attributable to the Company's successful efforts to offer faster turnaround of
incoming orders, thereby improving customer service. All orders were expected to
be filled within the ensuing fiscal year.

      6.) The Company has no significant exposure with regard to the
renegotiation or termination of government contracts.

      7.) Expenditures made by the Company in order to comply with federal,
state, or local provisions of environmental protection have not had a material
effect upon the Company's capital expenditures, earnings, or competitive
position.

      8.) At December 29, 1996, the Company had 6,445 employees compared to
6,439 and 6,201 at December 31, 1995 and January 1, 1995, respectively.

      9.) Substantially all of the Company's products and services facilitate
the recording, storage and communication of business transactions and
information.

      10.) No material portion of the Company's sales or net income is derived
from sales to foreign customers. The Company does offer technical assistance to
foreign business forms manufacturers and receives royalties for these services.
Royalties from these foreign associates are approximately .1% of total revenue.

         In 1994, the Company entered into a joint venture with Russian and
Dutch partners to manufacture and market business forms in Russia. In exchange
for a 41% share, the Company contributed a total of approximately $5.9 million
in capital, equipment, and technological know-how. Due to various economic
uncertainties, the Company has reduced the carrying value of this investment to
$1.0 million as of December 29, 1996.

                                       -3-


<PAGE>   4



EXECUTIVE OFFICERS OF THE REGISTRANT
<TABLE>
<CAPTION>

                                             Position and Offices Presently                             Officer
       Name                   Age            Held and Business Experience                                Since
       ----                   ---            ----------------------------                                -----

<S>                           <C>  <C>                                                               <C> 
Alan L. Baughn                61     Vice President, Corporate Planning and Development,                  1995
                                     and Secretary.  During his 40 year career with Standard
                                     Register, he gained sales, marketing, human resources
                                     and corporate planning management experience.  His
                                     current responsibilities include planning, organizational
                                     development and acquisitions.

Craig J. Brown                47     Senior Vice President, Administration, Treasurer and                 1987
                                     Chief Financial Officer.  He joined Standard Register in
                                     1986 and is now responsible for corporate finance,
                                     information services, human resources, and corporate
                                     communications.

Brian W. Calabro              40     Vice President of Sales for the Document Management                  1997
                                     Division.  He joined Standard Register in 1986 and has
                                     held a number of sales management positions, including
                                     General Sales Manager - National Accounts, prior to
                                     his recent appointment.

H. Franklin Coffman           58     Vice President, Customer Service & Communications.                   1995
                                     He began his career with Standard Register in 1959 and
                                     has held a number of sales, marketing and operations
                                     management positions.  He is responsible for corporate
                                     communications, marketing communications, employee
                                     safety and environmental affairs.

John L. Crawford              61     Vice President, Internal Auditing.  Mr. Crawford joined              1995
                                     Standard Register 38 years ago and has held a number
                                     of finance and auditing positions.  Reporting directly to
                                     the President, Mr. Crawford oversees operational auditing.

James H. DeYoung              58     Vice President, International Operations.  He joined                 1995
                                     Standard Register in 1966 and has held a number of
                                     engineering and research as well as management
                                     positions.  He is responsible for establishing and
                                     maintaining relationships with Associates throughout
                                     the world.

Peter A. Dorsman              42     Mr. Dorsman joined Standard Register in January, 1996                1996
                                     as Senior Vice President and General Manager of the
                                     Document Systems Division.  Prior to joining Standard
                                     Register, he served in a number of senior marketing,
                                     strategic planning, and sales management positions
                                     with NCR Corporation.

Paul H. Granzow               69     Chairman of the Board of Directors.  He was partner in               1984
                                     the law firm of Turner, Granzow & Hollenkamp until
                                     December, 1983.  He is co-trustee of the John Q. Sherman
                                     Trust and Senior Vice President and Director of the
                                     Weston Paper and Manufacturing Company.
</TABLE>




                                       -4-


<PAGE>   5

<TABLE>
<CAPTION>

                                             Position and Offices Presently                             Officer
       Name                   Age            Held and Business Experience                                Since
       ----                   ---            ----------------------------                                -----

<S>                           <C>                                                                         <C> 
Peter S. Redding              58     President and Chief Executive Officer since December,                1981
                                     1994.  He is also a member of the Board of Directors.
                                     Previously, Mr. Redding served as Executive Vice
                                     President and Chief Operating Officer.  He has held a
                                     number of marketing, sales, human resources and
                                     administrative positions since he joined the company
                                     in 1962.

C. Thomas Russell             43     Vice President and Chief Information Officer.  He                    1995
                                     is responsible for information services and the
                                     the development and marketing of electronic forms
                                     products and services. He was most recently a partner
                                     with a major management and software consulting firm.


John E. Scarpelli             53     Vice President, Human Resources.  He joined Standard                 1995
                                     Register in 1986 and is currently responsible for the
                                     development and administration of benefits, personnel
                                     policies, management training, and employee relations.


Joseph V. Schwan              60     Senior Vice President and General Manager of the                     1991
                                     Document Management Division.  He joined Standard
                                     Register in 1991 as Vice President, Sales and Marketing.
                                     He has more than 30 years of sales and general
                                     management experience in the business forms industry.

Harry A. Siefert, Jr.         59     Vice President of Manufacturing for the Document                     1987
                                     Management Division.  Since joining Standard Register
                                     in 1962, he has held a number of engineering and
                                     manufacturing positions.  In his current role, he is
                                     responsible for research and development, purchasing
                                     and manufacturing operations.

Michael Spaul                 49     Senior Vice President and General Manager of the                     1991
                                     Communicolor Division.  He joined Standard
                                     Register in 1986 and has held a number of manufacturing
                                     and engineering positions prior to assuming his current
                                     duties in 1988.

</TABLE>

         There are no family relationships among any of the officers. Officers
are elected at the annual meeting of the Board of Directors, which is held
immediately after the annual meeting of shareholders, for a term of office
covering one year.

                                       -5-


<PAGE>   6



ITEM 2 - PROPERTIES

         The principal production plants of the Company are located in the
following cities:

      Dayton, Ohio, 677,000 sq. ft., printing and equipment products production 
        plants and corporate headquarters
      Newark, Ohio, 234,000 sq. ft., promotional printing plant
      Eudora, Kansas, 120,000 sq. ft., promotional printing plant
      Shelbyville, Indiana, 61,000 sq. ft., printing plant
      Middlebury, Vermont, 113,000 sq. ft., printing plant
      York, Pennsylvania, 214,000 sq. ft., printing plant
      Fayetteville, Arkansas, 146,000 sq. ft., printing plant
      Porterville, California, 177,000 sq. ft., printing plant
      Cincinnati, Ohio, 52,000 sq. ft., pressure sensitive label 
        production plant
      Murfreesboro, Tennessee, 82,000 sq. ft., printing plant
      Terre Haute, Indiana, 54,000 sq. ft., pressure sensitive label production
        plant
      Salisbury, Maryland, 114,000 sq. ft., printing plant and warehouse
      Rocky Mount, Virginia, 105,000 sq. ft., printing plant
      Kirksville, Missouri, 191,000 sq. ft., printing plant and warehouse
      Tampa, Florida, 38,000 sq. ft., pressure sensitive label production plant
      Spring Grove, Illinois, 100,000 sq. ft., printing plant
      Charlotte, North Carolina, 54,000 sq. ft., printing plant

         All plants are owned by the Company except for the Tampa location.

         The Company also operates twenty-seven Stanfast print centers which
include five imaging service centers, located nationwide, and three imaging
plants located in Tolland, Connecticut, Phoenix, Arizona, and Rochester, New
York. These facilities are generally leased and are much smaller than the
facilities listed above.

         In 1996, the plants operated at normal capacity levels. The Company has
sufficient capacity to meet both present and future business forecasts through
increased capacity utilization and additional new equipment.

ITEM 3 - LEGAL PROCEEDINGS

     (a)  No material claims or litigation are pending against the Company.

     (b)  The Company has been named as a potentially responsible party by the
          U.S. Environmental Protection Agency or has received a similar
          designation by state environmental authorities in several situations.
          None of these matters have reached the stage where a significant
          liability has been assessed against the Company. The Company has
          evaluated each of these matters and believes that none of them
          individually, nor all of them in the aggregate, would give rise to a
          material charge to earnings or a material amount of capital
          expenditures. This assessment is notwithstanding the ability of the
          Company to recover on existing insurance policies or from other
          parties which the Company believes would be held as joint and several
          obligors under any such liabilities. However, since these matters are
          in various stages of process by the relevant environmental
          authorities, future developments could alter these conclusions.
          However, management does not now believe that there is a likelihood of
          a material adverse effect on the financial condition of the Company in
          these circumstances.

ITEM 4 - SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

         No matters were submitted to shareholders during the fourth quarter of
the fiscal year.

                                       -6-


<PAGE>   7



                                     PART II

ITEM 5 - MARKET FOR THE REGISTRANT'S COMMON STOCK AND RELATED STOCKHOLDER 
MATTERS

    (a)    The common stock of the Registrant is traded on the New York Stock
           Exchange National Market under the symbol SR. Prior to May 14, 1996,
           the common stock was traded on the NASDAQ National Market under the
           symbol SREG. The range of high and low market prices and dividends
           paid per share for each quarterly period during the two most recent
           fiscal years are presented below.
<TABLE>
<CAPTION>

                                                   1 9 9 6
- -----------------------------------------------------------------------------------------------------------
                                  Cash
         Quarter                 Dividend               High                     Low                  Last
         -------                 --------               ----                     ---                  ----
<S>                             <C>                  <C>                     <C>                  <C>  
           1st                    $0.19                24-3/8                   19                   23-3/4
           2nd                    $0.19                28-7/8                   23-3/8               24-5/8
           3rd                    $0.19                27-7/8                   22-7/8               27-5/8
           4th                    $0.19                32-1/2                   25-3/8               32-1/2

</TABLE>
<TABLE>
<CAPTION>


                                                    1 9 9 5
- -----------------------------------------------------------------------------------------------------------
                                  Cash
         Quarter                 Dividend               High                     Low                  Last
         -------                 --------               ----                     ---                  ----
<S>                             <C>                  <C>                     <C>                  <C>  
           1st                    $0.18                18-1/4                   15-1/4               17-3/4
           2nd                    $0.18                20-1/8                   17-1/4               19
           3rd                    $0.18                21-3/4                   18-3/4               21-1/2
           4th                    $0.18                23-3/8                   19-1/2               20-1/8
</TABLE>


    (b)    Approximate number of security holders of the Company's common stock
           as of February 21, 1997 - 3,300 excluding individual holders whose
           shares are held by nominees. There are also 16 holders of Class A
           stock.

    (c)    Dividend policy - The Company expects to continue paying cash
           dividends in the future, however, the amounts paid will be dependent
           upon earnings and the future financial condition of the Company. No
           events have occurred which would indicate a curtailment of the
           payment of dividends.

                                       -7-


<PAGE>   8



ITEM 6 - SELECTED FINANCIAL DATA

Selected Income Statement Data
- ------------------------------
<TABLE>
<CAPTION>
                                               1996            1995           1994           1993            1992
                                               ----            ----           ----           ----            ----
                                                                 Thousands except for per share data
                                             ----------------------------------------------------------------------
<S>                                          <C>             <C>            <C>            <C>             <C>     
Revenue                                      $943,979        $903,240       $767,415       $722,120        $705,215

Net income before cumulative
  effect of accounting changes                 63,157          47,759         43,876         42,185          39,372

Cumulative effect of
  accounting changes                                -              -              -               -         (13,362)

Net income                                     63,157          47,759         43,876         42,185          26,010

Earnings per share:

  Net income before cumulative
    effect of accounting changes                 2.20            1.67           1.53           1.47            1.37

  Cumulative effect of
    accounting changes                              -               -              -               -           (.47)

  Net income                                     2.20            1.67           1.53           1.47             .90

Selected Balance Sheet Data
- ---------------------------

Total assets                                 $588,113        $555,503       $525,659       $502,333        $482,463

Long-term debt                                  4,600           4,600         11,071         17,546          24,454

Other
- -----

Cash dividends paid
  per share                                       .76             .72            .68            .64             .60
</TABLE>


ITEM 7 - MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS

Results of Operations:  1996 Compared to 1995
- ---------------------------------------------

         Net Income for 1996 was $63.2 million, 32.2 percent above 1995's $47.8
million result. Net Income Per Share was $2.20 vs. $1.67 in the prior year.
There were two significant adjustments in 1996 that essentially offset one
another: the write-down of the Company's investment in the Russian joint
venture, equivalent to approximately $.13 per share after tax, and a favorable
LIFO inventory adjustment related to lower paper prices, also $.13 per share.

         There was an unfavorable LIFO inventory adjustment in 1995 equivalent
to $10.0 million after tax, or $.34 per share. Excluding the LIFO adjustments in
both years and the Russian joint venture adjustment, Net Income was 9.7 percent
higher.

                                       -8-


<PAGE>   9



         Paper prices played significant roles in both years' results. The most
recent paper cycle began in June 1994 as the strengthening world-wide demand for
all paper products and relatively high utilization rates at paper mills
supported the first of many closely spaced price increases. By June 1995 the
weighted average of all papers purchased by the Company had risen nearly 45
percent. Paper prices remained stable for the balance of 1995 and fell during
the first four months of 1996, remaining at that level for the balance of the
year despite several attempts at increases by the paper companies. Average paper
prices in 1996 were 13 percent lower than in 1995 and 15 percent above 1994. At
this writing, paper suppliers have announced price increases that would take
effect April 1, 1997 increasing overall paper costs 3.0 percent.

         Revenue in 1996 was $944.0 million, 4.5 percent above the $903.2
million reported for 1995. The largest of the Company's divisions, Document
Management, reported $746.6 million in revenue, an 8.2 percent increase over
1995. Unit growth for the division was approximately 3.0 percent with forms
prices 5.0 percent higher, lower paper prices notwithstanding. Within this
division, traditional business form products grew about one percent, while
Pressure Sensitive, Imaging Services, Stanfast, Distribution Services, and
Electronic Services Groups produced a 22.0 percent overall increase. These
latter groups, formed in recent years to exploit document related growth
opportunities, represented nearly 40 percent of the Division's 1996 revenue.

         The Communicolor Division, a producer of promotional direct mail,
reported revenue of $101.6 million, 11.6 percent below the 1995 result. This
reduction reflects fewer mailings by many of Communicolor's customers, lower
paper prices, and new competition from commercial printers equipped with high
resolution imagers. Printing and imaging capacity added during 1996 was not
fully utilized, producing lower operating margins. Management expects improved
results in 1997 as a result of increased mailings by major customers, expanded
feature offerings, and sales initiatives.

         The Document Systems Division generated revenue of $91.5 million, down
1.4 percent compared to 1995's $92.8 million. Revenue from supplies was up 11.4
percent, but new equipment installations declined 2.3 percent and maintenance
revenue was 5.5 percent below the prior year. The reduction in equipment revenue
reflects a product rationalization currently underway as part of the Division's
plan to focus primarily on intelligent printing applications. The drop in
maintenance revenue reflects the pruning of unprofitable accounts, which
produced a 4.0 percent increase in gross margin dollars despite the lower
revenue.

         The Company's profit improvement was most evident at the gross margin
line. The gross margin for all products and services was 39.1 percent of revenue
in 1996, compared to 35.3 percent for 1995. Excluding the effects of LIFO
inventory adjustments in each of the years, the operating gross margin improved
from 37.2 percent to 38.4 percent, reflecting a favorable product mix, lower
paper costs, and the retention of some of the forms pricing gains made during
1995.

         Selling, administrative, and engineering expenses totaled $225.5
million in 1996, 8.1 percent above the 1995 level. 1996's operating expenses
included the $4.9 million charge related to the Russian joint venture,
approximately $2.8 million in Electronic Services Group start-up costs, $2.7
million in roll-out costs for the Company's new order entry system, and $2.5
million for added sales support. Depreciation and amortization increased from
$29.3 million in 1995 to $34.8 million in 1996, primarily as a result of higher
capital spending in the last two years.

         The increase in the income tax rate from 40.5 percent in 1995 to 41.4
percent in 1996 can be attributed to the Russian charge. The majority of this
charge was recorded as a capital loss which, in the absence of an offsetting
capital gain, did not permit a corresponding reduction in the tax provision. The
Company expects the 1997 tax rate to be similar to that in 1995.

                                       -9-


<PAGE>   10



Results of Operations:  1995 Compared to 1994
- ---------------------------------------------

         Net Income in 1995 was $47.8 million, an 8.8 percent increase compared
to the $43.9 million result reported for 1994. On an operating basis, excluding
the effect of unfavorable LIFO inventory adjustments in both years, Net Income
was up 28.0 percent.

         The growth in operating profits was driven primarily by increased
revenue, up 17.7 percent overall. All operating divisions posted revenue gains
in 1995, led by Communicolor's 31.3 percent rise and the Document Management
Division's 17.1 percent increase. Revenues from Advanced Medical Systems and
Document System Divisions were up 13.0 percent and 6.7 percent, respectively.

         Within the Document Management Division, the traditional business forms
products of custom continuous, unit sets, and stock forms played a decreasing
role, up 11.4 percent overall. In contrast, revenue from Pressure Sensitive,
Imaging Services, Stanfast, Distribution Services, and Electronic Products
Groups rose 18.7 percent.

         Communicolor operated at near capacity for much of 1995, reflecting
strong demand for personalized, high-color promotional mail. Approximately
one-half of the division's 31.3 percent revenue increase was a result of the
1994 acquisition of Promotional Graphics; unit growth is estimated at 6.0
percent, with the balance attributed to higher net selling prices needed to
recover increased paper costs. The January 1, 1995 rise in third-class postal
rates did not have a material adverse effect on the division's revenue.

         The Document Systems Division reported overall revenue growth of 6.7
percent. The bulk of the growth occurred in the supplies and service segments,
up 17.1 percent and 7.4 percent, respectively. Revenue from new equipment
installations rose 1.2 percent.

         Paper accounts for approximately one-half of the printing cost of a
typical business document. The aforementioned increase in paper costs pushed
1995's average price 32.0 percent above that for 1994. In response, the Company
raised the prices of its printed documents during 1994 and 1995 and was
generally successful in recovering the higher paper costs. A significant share
of the Company's 1995 revenue increase can be attributed to higher paper prices.
The rise in paper costs also produced unfavorable after-tax LIFO inventory
adjustments of $10.0 million or $.34 per share in 1995 and $1.1 million or $.04
per share in 1994.

         The gross margin for all products and services was 35.3 percent of
revenue in 1995, compared to 36.7 percent for 1994. However, on an operating
basis, excluding the effects of LIFO adjustments in each year, the gross margin
improved from 37.0 percent in 1994 to 37.2 percent in 1995. This result
indicated that the Company was able to maintain its margins despite the rapid
escalation in paper costs.

         Total 1995 operating expenses were 14.5 percent higher than in 1994.
Engineering and Research expenditures were 4.5 percent higher. Selling and
Administrative expenses were 15.1 percent above the 1994 level, reflecting
higher sales commissions, the cost of the Traveler's Express settlement, legal
costs related to the successful defense of two document security patents, and
increased sales support expenses; excluding these items, this category of
expense was up 6.0 percent. Depreciation increased 13.9 percent as a result of
higher capital spending and the acquisitions of Promotion Graphics and FCA.
Interest expenses declined as the Company continued to pay down its outstanding
debt.

         The effective income tax rate was 40.5 percent, up slightly from the
39.8 percent rate for the previous year as a result of increases in several
non-deductible expense items.

                                      -10-


<PAGE>   11



         Advanced Medical Systems recorded a pretax operating loss of $1.2
million in 1995. This loss compares to losses in 1994 and 1993 of $2.8 million
and $5.2 million, respectively. 1995's improved result was attributed to new
software installations, which pushed revenue higher, and lower operating
expenses.

         In the final analysis, two factors stand out in explaining 1995's
improvement in Net Income: the growth of higher value-added, higher margin
products and services, and the Company's ability to recover the increases in
paper costs.

Environmental Matters
- ---------------------

         The Company has been named as one of a number of potentially
responsible parties at several waste disposal sites, none of which has ever been
Company owned. The Company has accrued for investigation and remediation at
sites where costs are probable and estimable. At this writing, there are no
identified environmental liabilities that are expected to have a material
adverse effect on the operating results or financial condition of the Company.

Liquidity and Capital Resources
- -------------------------------

         For 1996, cash flow from operating activities was $115.2 million,
approximately twice the level of 1995, reflecting higher profitability and
improved inventory and accounts receivable management. The operating cash flow
was sufficient to fund $57.8 million in capital expenditures and $21.8 million
in dividends, both record expenditures. The Company also retired its term loan,
making $6.5 million in debt payments during the year. Free cash flow was $30.9
million, pushing the year-end cash balance to $64.6 million; total debt at
year-end was $4.6 million.

         Capital expenditures in 1997 are estimated at $55 million. The Company
expects to finance its 1997 needs for working capital, capital expenditures, and
dividends through a combination of internally generated funds and cash reserves.

ITEM 8 - FINANCIAL STATEMENTS AND SUPPLEMENTARY DATA
<TABLE>
<CAPTION>

Index to Financial Statements                                                                          Page
<S>                                                                                                  <C>
      Independent Auditors' Report                                                                       16
      Balance Sheet - December 29, 1996 and December 31, 1995                                         17-18
      Statement of Income - Years ended December 29, 1996,
        December 31, 1995 and January 1, 1995                                                            19
      Statement of Shareholders' Equity - Years ended
        December 29, 1996, December 31, 1995 and January 1, 1995                                         20
      Statement of Cash Flows - Years ended December 29, 1996,
        December 31, 1995 and January 1, 1995                                                            21
      Notes to Consolidated Financial Statements                                                      22-30
      Quarterly Results of Operations                                                                    30

Index to Financial Statement Schedule, years ended 
 December 29, 1996, December 31, 1995 and January 1, 1995

      II.  Valuation and Qualifying Accounts                                                             31
</TABLE>

All other schedules have been omitted because the information is not applicable
or is not material or because the information required is included in the
financial statements or the notes thereto.

ITEM 9 - CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
FINANCIAL DISCLOSURE

None

                                      -11-


<PAGE>   12



                                    PART III

         Items 10, 11, 12 and 13 are incorporated by reference from the
Company's Proxy Statement for the 1997 Annual Meeting of shareholders.




                                     PART IV

ITEM 14 - EXHIBITS, FINANCIAL STATEMENT SCHEDULES, AND REPORTS ON FORM 8-K

(a) 1 and 2.    Financial statements and financial statement schedule

                The financial statements and financial statement schedule are
                listed in the accompanying index to financial statements on page
                11 and are filed as Exhibit 13 to this Form 10-K.

           3.   Exhibits

                The exhibits as listed on the accompanying index
                to exhibits on page 14 are filed as part of this Form 10-K.

(b)   Reports on Form 8-K for the quarter ended December 29, 1996

                The Company filed no current reports on Form 8-K during the
                quarter ended December 29, 1996.

                                      -12-


<PAGE>   13


                                   SIGNATURES

Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange
Act of 1934, The Standard Register Company has duly caused this Annual Report on
Form 10-K to be signed on its behalf by the undersigned, thereunto duly
authorized, on March 21, 1997.

                                        THE STANDARD REGISTER COMPANY

                                        By: /S/ P. S. Redding
                                           ---------------------------
                                           P. S. Redding, President,
                                           Chief Executive Officer and Director

Pursuant to the requirements of the Securities Exchange Act of 1934, this report
has been signed below by the following persons on behalf of The Standard
Register Company and in the capacities indicated on March 21, 1997:

     Signatures                          Title
     ----------                          -----

/S/  P. H. Granzow            Chairman of the Board and Director
- -------------------------
     P. H. Granzow

/S/  C. J. Brown              Senior Vice-President - Administration, Treasurer
- -------------------------     and Chief Financial Officer
      C. J. Brown             

P. H.  Granzow,  pursuant to power of  attorneys  which are being filed with 
this Annual Report on Form 10-K, has signed below on March 21, 1997 as 
attorney-in-fact for the following directors of the Registrant:

          R. W. Begley, Jr.                   D. L. Rediker
          F. D. Clarke III                    A. Scavullo
          G. G. Keeping                       J. J. Schiff, Jr.
          P. S. Redding                       C. F. Sherman
                                              J. Q. Sherman II

                                              /S/  P. H. Granzow
                                              -------------------------
                                                   P. H. Granzow

                                      -13-


<PAGE>   14



                                INDEX TO EXHIBITS

3.        Amended Articles of Incorporation of the Company and Code of
          Regulations, Filed as Exhibit 4 to the Company's Registration
          Statement No. 33-8687.

3.1       Certificate of Amendment by the Shareholders to the Amended Articles
          of Incorporation of The Standard Register Company filed as exhibit to
          Form 10-K for year ended December 31, 1995.

10.       Material contracts - management compensatory plans.

10.1      The Standard Register Company Key Employees Incentive Plan.
          Incorporated by reference to the Company's Proxy Statement for the
          Annual Meeting of Shareholders held on April 26, 1976.

10.2      The Standard Register Company Stock Incentive Plan. Incorporated by
          reference to the Company's Proxy Statement for the Annual Meeting of
          Shareholders held on April 19, 1978.

10.3      The Standard Register Company Non-Qualified Retirement Plan filed as
          exhibit to Form 10-K for year ended January 2, 1994.

10.4      The Standard Register Company Officers' Supplemental Non-Qualified
          Retirement Plan filed as exhibit to Form 10-K for year ended January
          2, 1994.

10.5      The Standard Register Company Amended and Restated Stock Incentive
          Plan filed as exhibit to Form 10-K for year ended January 2, 1994.

10.6      The Standard Register Company Incentive Stock Option Plan.
          Incorporated by reference to the Company's Proxy Statement for the
          Annual Meeting of Shareholders held on April 17, 1996.

11.       Computation of Earnings Per Share.

13.       Financial Statements and Financial Statement Schedule

23.       Consent of Independent Auditors

24.       Power of Attorney of R. W. Begley, Jr., F. D. Clark III, G.G. Keeping,
          P. S. Redding, D. L. Rediker, A. Scavullo, J. J. Schiff, Jr., C. F.
          Sherman, J. Q. Sherman II.

27.       Financial Data Schedule (EDGAR version).

                                      -14-













<PAGE>   1
<TABLE>
                                                                           EX-11

                          THE STANDARD REGISTER COMPANY

                        COMPUTATION OF EARNINGS PER SHARE
         (Dollars in thousands except for shares and per share amounts)

<CAPTION>
                                    1996               1995            1994
                                    ----               ----            ----
<S>                                <C>               <C>             <C>       
Average shares outstanding         28,686,480(1)     28,652,525(2)   28,681,045(3)
                               ==============    ==============     ===========
Net income                     $       63,157    $       47,759     $    43,876
                               ==============    ==============     ===========
Primary income per share:

  Net income                   $         2.20    $         1.67     $      1.53
                               ==============    ==============     ===========

<FN>

(1)       Includes 55,555 shares of common stock issued in 1996 under the
          Company's Stock Incentive Plan, 7,079 shares of common stock issued in
          1996 under the Company's Dividend Reinvestment and Common Stock
          Purchase Plan, and repurchase of 12,040 shares during the year.

(2)       Includes 57,126 shares of common stock issued in 1995 under the
          Company's Stock Incentive Plan and repurchase of 25,705 shares during
          the year.

(3)       Includes 47,836 shares of common stock issued in 1994 under the
          Company's Stock Incentive Plan and repurchase of 111,655 shares during
          the year.
</TABLE>
                                      -15-


<PAGE>   1

                                                                     Exhibit 13


                          INDEPENDENT AUDITORS' REPORT

Board of Directors and Shareholders
The Standard Register Company
Dayton, Ohio

         We have audited the accompanying balance sheet of The Standard Register
Company as of December 29, 1996 and December 31, 1995, and the related
statements of income, shareholders' equity, and cash flows for each of the three
years in the period ended December 29, 1996. Our audits also included the
financial statement schedules listed in Item 14(a)(2). These financial
statements and financial statement schedules are the responsibility of the
Company's management. Our responsibility is to express an opinion on these
financial statements and financial statement schedules based upon our audits.

         We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.

         In our opinion, the financial statements referred to above present
fairly, in all material respects, the financial position of The Standard
Register Company as of December 29, 1996 and December 31, 1995, and the results
of its operations and its cash flows for each of the three years in the period
ended December 29, 1996, in conformity with generally accepted accounting
principles. Also, in our opinion, such financial statement schedules, when
considered in relation to the basic financial statements taken as a whole,
present fairly in all material respects the information set forth therein.

                                          /S/ BATTELLE & BATTELLE LLP

                                          BATTELLE & BATTELLE LLP
                                          Certified Public Accountants

3400 S. Dixie Drive
Dayton, Ohio
January 23, 1997

                                      -16-


<PAGE>   2



                          THE STANDARD REGISTER COMPANY

                                  BALANCE SHEET
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>

                                                        December 29   December 31
                        A S S E T S                         1996          1995
                                                        -----------   -----------
<S>                                                       <C>           <C>     
CURRENT ASSETS
  Cash and cash equivalents                               $ 64,550      $ 33,646
  Investments held to maturity                               1,215         1,330
  Accounts receivable, less allowance for losses
    of $3,638 and $3,913, respectively                     178,711       181,709
  Inventories                                               86,152        97,817
  Deferred income taxes                                      8,206        10,611
  Prepaid pension expense                                      952          --
  Prepaid other expense                                      5,201         3,878
                                                          --------      --------
      Total current assets                                 344,987       328,991
                                                          --------      --------



PLANT AND EQUIPMENT
  Buildings and improvements                                61,711        57,340
  Machinery and equipment                                  224,702       212,221
  Office and rental equipment                               60,894        43,945
                                                          --------      --------
      Total                                                347,307       313,506
    Less accumulated depreciation                          141,021       127,871
                                                          --------      --------
      Depreciated cost                                     206,286       185,635
  Plant and equipment under construction                    26,160        27,027
  Land                                                       3,512         3,312
                                                          --------      --------
      Total plant and equipment                            235,958       215,974
                                                          --------      --------


OTHER ASSETS                                                 7,168        10,538
                                                          --------      --------


      Total assets                                        $588,113      $555,503
                                                          ========      ========
</TABLE>


See accompanying notes.

                                      -17-



<PAGE>   3


                          THE STANDARD REGISTER COMPANY

                                  BALANCE SHEET
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                                        December 29     December 31
          LIABILITIES AND SHAREHOLDERS' EQUITY             1996           1995
                                                         ---------      -----------
<S>                                                      <C>             <C>      
CURRENT LIABILITIES
  Accounts payable                                       $  20,225       $  19,025
  Dividends payable                                          5,738           5,441
  Accrued compensation                                      34,355          31,973
  Accrued pension expense                                       --           2,886
  Accrued other expense                                      5,536           6,774
  Accrued taxes, except income                               5,902           5,140
  Income taxes payable                                       2,624           2,534
  Customer deposits                                          4,185           8,334
  Deferred service contract income                           7,274           8,455
  Current maturities of long-term debt                          --           6,471
                                                         ---------       ---------
      Total current liabilities                             85,839          97,033
                                                         ---------       ---------
LONG-TERM LIABILITIES
  Long-term debt                                             4,600           4,600
  Retiree health care obligation                            27,643          26,101
  Deferred income taxes                                     16,785          16,552
                                                         ---------       ---------
      Total long-term liabilities                           49,028          47,253
                                                         ---------       ---------
SHAREHOLDERS' EQUITY 
  Common stock, $1.00 par value:
    Authorized 50,500,000 shares
    Issued 1996 - 24,204,392; 1995 - 24,141,758             24,204          24,142
  Class A stock, $1.00 par value:
    Authorized 4,725,000 shares
    Issued - 4,725,000                                       4,725           4,725
  Capital in excess of par value                            28,705          27,450
  Retained earnings                                        400,387         359,334
  Cost of common shares in treasury:
    1996 - 239,486 shares; 1995 - 227,446 shares            (4,775)         (4,434)
                                                         ---------       ---------
      Total shareholders' equity                           453,246         411,217
                                                         ---------       ---------
      Total liabilities and shareholders' equity         $ 588,113       $ 555,503
                                                         =========       =========
</TABLE>




See accompanying notes.

                                      -18-


<PAGE>   4


                          THE STANDARD REGISTER COMPANY

                               STATEMENT OF INCOME
                (DOLLARS IN THOUSANDS, EXCEPT PER SHARE AMOUNTS)
<TABLE>
<CAPTION>

                                      52 Weeks Ended     52 Weeks Ended     52 Weeks Ended
                                        December 29       December 31          January 1
                                           1996              1995                1995
                                      --------------     --------------     --------------
<S>                                      <C>               <C>                 <C>     
REVENUE                                  $943,979          $ 903,240           $767,415
                                         --------          ---------           --------
COST AND EXPENSE
  Cost of products sold                   575,316            584,088            485,738
  Engineering and research                  7,842              7,813              7,475
  Selling and administrative              217,671            200,812            174,435
  Depreciation and amortization            34,814             29,326             25,755
  Interest                                    532                974              1,090
                                         --------          ---------           --------
      Total cost and expense              836,175            823,013            694,493
                                         --------          ---------           --------
INCOME BEFORE INCOME TAXES                107,804             80,227             72,922
                                         --------          ---------           --------
INCOME TAXES
  Current                                  42,009             32,752             27,129
  Deferred                                  2,638               (284)             1,917
                                         --------          ---------           --------
      Total income taxes                   44,647             32,468             29,046
                                         --------          ---------           --------
NET INCOME                               $ 63,157          $  47,759           $ 43,876
                                         ========          =========           ========


DATA PER SHARE
  Net income                             $   2.20          $    1.67           $   1.53
                                         ========          =========           ========
</TABLE>






See accompanying notes.

                                      -19-


<PAGE>   5




                          THE STANDARD REGISTER COMPANY

                        STATEMENT OF SHAREHOLDERS' EQUITY
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>
                                         52 Weeks Ended     52 Weeks Ended       52 Weeks Ended
                                          December 29         December 31          January 1
                                              1996                1995                 1995
                                         --------------     --------------       --------------
<S>                                        <C>                 <C>                 <C>      
COMMON STOCK
  Beginning balance                        $  24,142           $  24,085           $  24,037
  Add shares issued under:
    Stock Incentive Plan                          55                  57                  48
    Dividend Reinvestment Plan                     7                  --                  --
                                           ---------           ---------           ---------
  Ending balance                              24,204              24,142              24,085
                                           ---------           ---------           ---------
CLASS A STOCK                                  4,725               4,725               4,725
                                           ---------           ---------           ---------
CAPITAL IN EXCESS OF PAR VALUE
  Beginning balance                           27,450              26,507              25,562
  Add excess of market over par
    value of shares issued under:
      Stock Incentive Plan                     1,062                 943                 945
      Dividend Reinvestment Plan                 193                  --                  --
                                           ---------           ---------           ---------
  Ending balance                              28,705              27,450              26,507
                                           ---------           ---------           ---------
RETAINED EARNINGS
  Beginning balance                          359,334             332,501             308,413
  Add net income for year                     63,157              47,759              43,876
  Less cash dividends declared               (22,104)            (20,926)            (19,788)
                                           ---------           ---------           ---------
  Ending balance                             400,387             359,334             332,501
                                           ---------           ---------           ---------
TREASURY SHARES
  Beginning balance                           (4,434)             (3,852)             (1,754)
  Cost of common shares purchased               (341)               (582)             (2,098)
                                           ---------           ---------           ---------
  Ending balance                              (4,775)             (4,434)             (3,852)
                                           ---------           ---------           ---------
    Total shareholders' equity             $ 453,246           $ 411,217           $ 383,966
                                           =========           =========           =========
</TABLE>







See accompanying notes.

                                      -20-


<PAGE>   6



                          THE STANDARD REGISTER COMPANY

                             STATEMENT OF CASH FLOWS
                             (DOLLARS IN THOUSANDS)
<TABLE>
<CAPTION>

                                                         52 Weeks Ended    52 Weeks Ended     52 Weeks Ended
                                                           December 29       December 31         January 1
                                                              1996               1995               1995
                                                         --------------    --------------     --------------
<S>                                                        <C>                 <C>                <C>     
CASH FLOWS FROM OPERATING ACTIVITIES
  Net income                                               $  63,157           $ 47,759           $ 43,876
                                                            --------           --------           --------
  Add (deduct) items not affecting cash:
    Depreciation and amortization                             34,814             29,326             25,755
    Loss (gain) on sale of assets                              1,508             (1,309)               255
    Loss on other investments                                  4,383                830                 --
    Provision for deferred income taxes                        2,638               (284)             1,917
  Increase (decrease) in cash arising from
    changes in assets and liabilities:
      Accounts receivable                                      2,998            (29,757)           (16,885)
      Inventories                                             11,665              2,856             (2,425)
      Other assets                                            (2,494)               202             (1,738)
      Accounts payable and accrued expenses                    1,762              8,159             (2,150)
      Income taxes payable                                        90                256             (2,483)
      Customer deposits                                       (4,149)            (1,473)             9,807
      Deferred income                                         (1,181)             1,095                720
                                                            --------           --------           --------
        Net adjustments                                       52,034              9,901             12,773
                                                            --------           --------           --------
        Net cash provided by operating activities            115,191             57,660             56,649
                                                            --------           --------           --------
CASH FLOWS FROM INVESTING ACTIVITIES
  Proceeds from sale of plant and equipment                    1,692              3,330                 28
  Additions to plant and equipment                           (57,783)           (48,332)           (52,128)
  Purchase of held-to-maturity investments                        --             (1,330)                --
  Maturity of held-to-maturity investments                       115                 --                 --
  Additions to patents                                            --               (675)                --
  Additions to other investments                              (1,008)            (5,555)            (1,215)
                                                            --------           --------           --------
        Net cash used in investing activities                (56,984)           (52,562)           (53,315)
                                                            --------           --------           --------
CASH FLOWS FROM FINANCING ACTIVITIES
  Principal payments on long-term debt                        (6,471)            (6,471)            (6,475)
  Proceeds from issuance of common stock                       1,317              1,000                993
  Purchase of common stock                                      (341)              (582)            (2,098)
  Dividends paid                                             (21,808)           (20,634)           (19,513)
                                                            --------           --------           --------
        Net cash used in financing activities                (27,303)           (26,687)           (27,093)
                                                            --------           --------           --------
NET INCREASE (DECREASE) IN CASH AND
  CASH EQUIVALENTS                                            30,904            (21,589)           (23,759)

  Cash and cash equivalents at beginning of year              33,646             55,235             78,994
                                                            --------           --------           --------

CASH AND CASH EQUIVALENTS
  AT END OF YEAR                                           $  64,550           $ 33,646           $ 55,235
                                                           =========           ========           ========

SUPPLEMENTAL CASH FLOW DISCLOSURES
  Cash paid during the year for:
    Interest                                               $     565           $    999           $  1,085
    Income taxes                                           $  42,115           $ 32,496           $ 29,612
  Non-cash investing activities:
    Transfer of equipment to joint venture                 $       -           $      -           $  1,757
    Note receivable from sale of assets                    $     650           $      -           $      -
</TABLE>

See accompanying notes.

                                      -21-
<PAGE>   7

                          THE STANDARD REGISTER COMPANY

                          NOTES TO FINANCIAL STATEMENTS

NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES

         The Standard Register Company is a leading domestic supplier of
business forms, pressure sensitive labels, business equipment, direct mail
marketing materials and application software. The Company markets its products
and services through a direct sales organization located in offices throughout
the United States.

         The Company operates in a single industry segment - providing products
and services that facilitate the recording, storage and communication of
business transactions and information. The accounting policies that affect the
more significant elements of the financial statements are summarized below.

         USE OF ESTIMATES - The preparation of financial statements in
conformity with generally accepted accounting principles requires management to
make estimates and assumptions that affect the amounts reported in the financial
statements and accompanying notes. Actual results could differ from those
estimates.

         FISCAL YEAR - The Company's fiscal year ends on the Sunday nearest to
December 31. Each of the fiscal years ending December 29, 1996, December 31,
1995 and January 1, 1995 had 52 weeks.

         CASH EQUIVALENTS - The Company classifies as cash equivalents all
highly liquid investments with an original maturity of three months or less.
These are primarily composed of repurchase agreements, municipal notes and bond
funds, which are convertible to a known amount of cash and carry an
insignificant risk of change in value. Cash equivalents are valued at cost plus
accrued interest which also approximates market value.

         INVESTMENTS HELD TO MATURITY - The Company invests a portion of its
available funds into government and corporate debt securities with maturities in
excess of three months. It is the Company's intent to hold these investments to
maturity.

         INVENTORIES - Inventories are valued at the lower of cost or market.
Substantially all inventory costs are determined by the last-in, first-out
(LIFO) method. Printed finished products include forms stored for future
shipment and invoicing to customers.

         PLANT AND EQUIPMENT - These assets are stated at cost less accumulated
depreciation. Costs of normal maintenance and repairs are charged to expense
when incurred. When the assets are retired or otherwise disposed of, their cost
and related depreciation are removed from the respective accounts and the
resulting gain or loss is included in current income.

                                      -22-


<PAGE>   8



NOTE 1 - SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)

         DEPRECIATION - For financial statement purposes, depreciation is
computed by the straight-line method over the expected useful lives of the
depreciable assets. Depreciation expense was $34,601,000 in 1996, $29,143,000 in
1995, and $25,535,000 in 1994. Estimated asset lives are:
<TABLE>
<CAPTION>
         Classification                               Years
         --------------                               -----
<S>                                                   <C>  
         Buildings and improvements                   10-40
         Machinery and equipment                       5-15
         Office equipment                              5-15
         Rental equipment                               3-4
</TABLE>

         OTHER INVESTMENTS - The Company uses the equity method of accounting
for its investment in a corporate joint venture in St. Petersburg, Russia. The
equity method is also used for the Company's 35% equity investment in F3
Software Corporation based in Boston, Massachusetts.

         INCOME TAXES - The Company accounts for income taxes using the asset
and liability method. Deferred tax assets and liabilities are recognized for the
future tax consequences of temporary differences between the financial and tax
bases, using enacted rates.

         REVENUE RECOGNITION - The Company generally recognizes product and
related services revenue at the time of shipment. Under contractual arrangements
with some customers, custom forms which are stored for future delivery are
recognized as revenue when manufacturing is complete and the order is invoiced.
Revenue from equipment service contracts is recognized ratably over the term of
the contract.

         NET INCOME PER SHARE - Income per share is calculated using the
weighted average number of shares outstanding during the year. Shares issuable
under common stock options have been excluded from the computations because
their inclusion would have no material dilutive effect. The weighted average
number of shares outstanding for fiscal years 1996, 1995 and 1994 were
28,686,480, 28,652,525 and 28,657,327, respectively.

         IMPAIRMENT OF LONG-LIVED ASSETS - Statement of Financial Accounting
Standards No. 121, "Accounting for the Impairment of Long-Lived Assets and for
Long-Lived Assets to Be Disposed Of," requires that long-lived assets and
certain identifiable intangibles be reviewed for impairment whenever events or
changes in circumstances indicate that the carrying amount of an asset may not
be recoverable. The Company's adoption of this standard for 1996 had no material
effect on the financial statements.

         ACCOUNTING FOR STOCK OPTIONS - Statement of Financial Accounting
Standards No. 123, "Accounting for Stock-Based Compensation," is effective for
the Company's 1996 fiscal year. This new standard establishes an accounting
method based on the fair value of equity instruments awarded to employees as
compensation. As permitted by the new standard, the Company has elected to
continue following the guidance of Accounting Principles Board Opinion No. 25
"Accounting for Stock Issued to Employees" for measurement and recognition of
stock-based transactions with employees by disclosing, in the notes to the
financial statements, the differences between this method and the method
formulated by the new accounting standard.

                                      -23-


<PAGE>   9


NOTE 2 - INVENTORIES

         Inventories are valued at the lower of cost or market determined by the
last-in, first-out (LIFO) method. If the first-in, first-out method had been
used, these inventories would have been $34,885,000 higher at December 29, 1996
and $41,269,000 higher at December 31, 1995.

          Inventories at the respective year-ends are as follows:
<TABLE>
<CAPTION>

                                 (Dollars in thousands)
                              December 29      December 31
                                 1996              1995
                              -----------      -----------
<S>                             <C>              <C>    
Finished products               $55,449          $57,150
Jobs in process                  18,573           24,953
Materials and supplies           12,130           15,714
                                -------          -------
      Total                     $86,152          $97,817
                                =======          =======
</TABLE>


NOTE 3 - PENSION PLANS

         The Company has qualified defined benefit plans covering substantially
all of its employees. The benefits are based on years of service and the
employee's compensation at the time of retirement, or years of service and a
benefit multiplier. The Company funds its pension plans based on allowable
federal income tax deductions. Contributions are intended to provide not only
for benefits attributed to service to date but also for benefits expected to be
earned in the future. In addition, the Company has non-qualified plans which
provide benefits in addition to those provided in the qualified plans.

         Assumptions used in the respective accounting years to determine
pension costs, are as follows:
<TABLE>
<CAPTION>
                                                                          1996                1995                1994
                                                                          ----                ----                ----
<S>                                                                       <C>                  <C>                <C> 
        Discount rate                                                      8.5%                8.5%                8.5%
        Rate of increase in compensation levels                            5.0%                4.0%                4.5%
        Expected long-term rate of return on assets                       10.5%                9.5%               10.5%

        Pension costs consist of the following components:
                                                                                     (Dollars in thousands)
                                                                          1996                1995                1994
                                                                          ----                ----                ----
<S>                                                                   <C>                 <C>                 <C> 
        Service cost of benefits earned                               $  5,734            $  4,776            $  5,055
        Interest cost on projected benefit
          obligation                                                    12,431              10,573              10,031
        Actual gain on plan assets                                     (22,507)            (24,657)             (3,927)
        Asset gain (loss) deferred                                      10,074              14,691              (6,265)
        Amortization of transition asset                                  (605)               (722)               (722)
        Amortization of prior service costs                              1,950               1,898               1,832
        Amortization of net loss from prior periods                         62                  --                  --
                                                                      --------            --------            --------
              Net pension cost                                        $  7,139            $  6,559            $  6,004
                                                                      ========            ========            ========
</TABLE>






                                      -24-


<PAGE>   10



NOTE 3 - PENSION PLANS (CONTINUED)

         The following table sets forth the plans' funded status and amounts
recognized in the Company's balance sheet at the respective year ends.
<TABLE>
<CAPTION>

                                                  December 29, 1996                    December 31, 1995
                                            -----------------------------        -------------------------------
                                              Assets          Accumulated          Assets            Accumulated
                                              Exceed            Benefits           Exceed              Benefits
                                            Accumulated          Exceed          Accumulated            Exceed
(Dollars in thousands)                       Benefits            Assets            Benefits             Assets 
                                            -----------       -----------        -----------         -----------
<S>                                          <C>                 <C>               <C>                 <C>    
Actuarial present value of:
  Accumulated benefit obligation
    Vested                                   $ 115,115           $ 3,050           $ 107,945           $ 1,921
    Non-vested                                   8,724               390               8,975               357
                                             ---------           -------           ---------           -------
      Total                                  $ 123,839           $ 3,440           $ 116,920           $ 2,278
                                             =========           =======           =========           =======
  Projected benefit obligation               $ 155,513           $ 6,421           $ 145,262           $ 4,922
                                             =========           =======           =========           =======
Plan assets at fair value                    $ 150,857           $    --           $ 128,871           $    --
                                             =========           =======           =========           =======
Plan assets (less than) projected
  benefit obligation                            (4,656)           (6,421)            (16,391)           (4,922)

Unrecognized net loss                               61             1,806               6,190             1,116

Unrecognized prior service cost                  9,227             1,670              10,437             1,901

Minimum liability adjustment                        --              (495)                 --              (372)

Unrecognized transition asset                     (240)               --                (845)               --
                                             ---------           -------           ---------           -------

Prepaid (accrued) pension cost               $   4,392           ($3,440)          ($    609)          ($2,277)
                                             =========           =======           =========           =======

Net asset (liability) recognized in
  balance sheet                                         $     952                              ($2,886)
                                                        =========                              =======
</TABLE>

         Pension fund assets are invested in a broadly diversified portfolio
consisting primarily of publicly-traded common stocks and fixed income
securities.

NOTE 4 - POSTRETIREMENT BENEFITS OTHER THAN PENSIONS

         In addition to providing pension benefits, the Company provides health
care benefits for eligible employees who retired prior to July 1, 1992.

         The components of postretirement benefit costs are as follows:
<TABLE>
<CAPTION>
                                                              (Dollars in thousands)
                                                      1996            1995            1994
                                                     ------          ------          ------
<S>                                                  <C>             <C>             <C>   
Service cost                                             --              --              --
Interest cost                                        $2,728          $2,495          $2,333
Amortization of net loss from prior periods             266             143              84
                                                     ------          ------          ------

Postretirement benefit cost                          $2,994          $2,638          $2,417
                                                     ======          ======          ======
</TABLE>

         The funding policy is to pay claims as they occur. Payments for
postretirement health benefits, net of retiree contributions, amounted to
$1,452,000, $1,662,000 and $1,773,000 in 1996, 1995, and 1994, respectively.

                                      -25-


<PAGE>   11



NOTE 4 - POSTRETIREMENT BENEFITS OTHER THAN PENSIONS (CONTINUED)

         The funded status of the plan at December 29, 1996 and December 31,
1995 is as follows:
<TABLE>
<CAPTION>
                                                 (Dollars in thousands)
                                             December 29      December 31
                                                1996             1995
                                             -----------      -----------
<S>                                            <C>              <C>    
Accumulated postretirement benefit
  obligation for retirees                      $29,182          $33,139
Plan assets                                         --               --
                                               -------          -------
Accumulated postretirement benefit
  obligation in excess of plan assets           29,182           33,139
Unrecognized net loss                           (1,539)          (7,038)
                                               -------          -------
Retiree health care obligation shown
  in balance sheet                             $27,643          $26,101
                                               =======          =======
</TABLE>

         The accumulated benefit obligation was determined using the unit credit
method and an assumed discount rate of 8.5%. The assumed current health care
cost trend rate is 10.7% in 1996 and gradually decreases to 6.5% in the year
2014.

         A one percent increase in the health care cost trend rates used would
result in a $341,000 increase in the service and interest components of expense
for 1996 ($332,000 for 1995) and a $3,503,000 increase in the postretirement
benefit obligation at December 29, 1996 ($4,016,000 increase at December 31,
1995).

NOTE 5 - LONG-TERM DEBT

         Long-term debt consists of the following:
<TABLE>
<CAPTION>
                                                          (Dollars in thousands)
                                                       December 29     December 31
                                                          1996            1995
                                                       -----------     -----------
<S>                                                      <C>             <C>    
Unsecured term notes dated December 9, 1986,
  bearing interest at 6.1875%, payable to:
    The First National Bank of Boston                                     $3,647
    Wachovia Bank and Trust Co.                                            1,412
    KeyBank                                                                1,412
                                                                         -------
      Total                                                                6,471
Industrial development revenue bonds issued
  by Rutherford County, Tenn., bearing interest
  at 6-1/8%, due 1999 through 2003                       $4,600            4,600
                                                         ------          -------
      Total                                               4,600           11,071
    Less current maturities                                  --            6,471
                                                         ------          -------

      Long-term debt                                     $4,600          $ 4,600
                                                         ======          =======
</TABLE>

         The aggregate principal payments for the five fiscal years subsequent
to December 29, 1996, are as follows: 1997 - None; 1998 - None; 1999 - $525;
2000 - $555; 2001 - $590.

                                      -26-


<PAGE>   12



NOTE 6 - INCOME TAXES

         The provision for income taxes consists of the following:
<TABLE>
<CAPTION>
                           (Dollars in thousands)
                       1996         1995       1994
                      -------     -------     -------
<S>                   <C>         <C>         <C>    
Current
  Federal             $33,285     $26,386     $21,765
  State and local       8,724       6,366       5,364
Deferred                2,638        (284)      1,917
                      -------     -------     -------
        Total         $44,647     $32,468     $29,046
                      =======     =======     =======
</TABLE>


         The significant components of the deferred tax expense (benefit) are as
follows:
<TABLE>
<CAPTION>

                                          (Dollars in thousands)
                                      1996         1995         1994
                                      ----         ----         ----
<S>                                 <C>          <C>          <C>    
Depreciation                        $   853      $ 1,128      $   877
Pension                               1,712          391          885
Inventories                             267          976          729
Compensation and benefits               (33)      (1,331)        (461)
Allowance for doubtful accounts         111         (690)         138
Retiree health care benefits           (620)        (393)        (228)
Patent litigation                       403         (403)          --
Other                                   (55)          38          (23)
                                    -------      -------      -------
      Total                         $ 2,638      ($  284)     $ 1,917
                                    =======      =======      =======
</TABLE>

         The components of the net deferred tax asset and liability as of 
December 29, 1996 and December 31, 1995 are as follows:
<TABLE>
<CAPTION>
                                             (Dollars in thousands)
                                           December 29   December 31
                                              1996           1995
                                           -----------   -----------
<S>                                         <C>           <C>     
Deferred tax asset:
        Allowance for doubtful accounts     $  1,465      $  1,576
        Inventories                            2,634         2,901
        Compensation and benefits              4,696         4,663
        Pension                                 (700)        1,012
        Patent litigation                         --           403
        Other                                    111            56
                                            --------      --------
                                            $  8,206      $ 10,611
                                            ========      ========
Deferred tax liability:
        Depreciation                        $ 27,915      $ 27,062
        Retiree health care benefits         (11,130)      (10,510)
                                            --------      --------
                                            $ 16,785      $ 16,552
                                            ========      ========
</TABLE>

         The reconciliation of the statutory federal income tax rate and the
effective tax rate follows:
<TABLE>
C
                                          1996        1995        1994
                                          ----        ----        ---- 
<S>                                       <C>         <C>         <C>  
Statutory federal income tax rate         35.0%       35.0%       35.0%
State and local income taxes               5.3         5.3         5.3
Other                                      1.1          .2         (.5)
                                          ----        ----        ---- 
      Effective tax rate                  41.4%       40.5%       39.8%
                                          ====        ====        ==== 
</TABLE>

                                      -27-


<PAGE>   13



NOTE 7 - CAPITALIZATION

         The Company has two classes of capital stock issued and outstanding,
Common and Class A. These are equal in all respects except voting rights and
restrictions on ownership of the Class A. Each of the 23,964,906 shares of
Common outstanding has one vote, while each of the 4,725,000 shares of Class A
is entitled to five votes. Class A stock is convertible into Common stock on a
share-for-share basis at which time ownership restrictions are eliminated.

NOTE 8 - STOCK OPTION PLAN

         During 1995, the Company adopted a stock option plan authorizing the
issuance of options for 2,000,000 shares of common stock to selected employees.
Under the terms of the plan, options may be either incentive or non-qualified.
The exercise price per share, determined by a committee of the Board of
Directors, may not be less than the fair market value on the grant date.

         In April 1996, the Company's shareholders ratified the initial grant on
December 30, 1995 of 550,000 options with an exercise price of $20.125 per
share. The options become exercisable, subject to continued employment, at the
rate of 20% per year beginning one year after the grant date. The options have a
term of ten years. An additional 231,000 options were granted on December 28,
1996 with an exercise price of $32.375 per share.

         The Company applies APB Opinion No. 25 "Accounting for Stock Issued to
Employees" and related Interpretations in accounting for its stock option plan.
Accordingly, no compensation cost has been recognized in the Company's financial
statements. Had compensation cost for the Company's stock option plan been
determined based on the fair value of such awards at the grant date, consistent
with the methods of Financial Accounting Standards Board Statement No. 123
"Accounting for Stock-Based Compensation", the Company's total and per share net
income would have been as follows:
<TABLE>
<CAPTION>

                                                        (Dollars in thousands except per share amounts)

                                                                                 1996                1995
                                                                                 ----                ----

<S>                                                  <C>                       <C>               <C>     
              Net income                                As reported             $ 63,157          $ 47,759
                                                        Pro forma                 62,512            47,759

              Net income per share                      As reported             $   2.20          $   1.67
                                                        Pro forma                   2.18              1.67
</TABLE>

         The fair values of options granted at December 28, 1996 and December
30, 1995 were estimated at $10.37 and $6.12 per share, respectively, using the
Black-Scholes option-pricing model based on the following assumptions:
<TABLE>
<CAPTION>
                                                                                   1996              1995
                                                                                   ----              ----
<S>                                                                                 <C>               <C> 
              Risk-free interest rate                                               6.2%              5.4%
              Dividend yield                                                        2.0%              2.0%
              Expected life                                                      5 years           5 years
              Expected volatility                                                  31.5%             31.2%
</TABLE>











                                      -28-


<PAGE>   14



NOTE 8 - STOCK OPTION PLAN (CONTINUED)

         A summary of the status of the Company's stock option plan as of 
December 29, 1996 is as follows:
<TABLE>
<CAPTION>
                                                                   1996                                  1995
                                                        ---------------------------        ----------------------------
                                                        Shares       Exercise Price        Shares        Exercise Price
                                                        ------       --------------        ------        --------------
<S>                                                    <C>              <C>              <C>             <C>
Outstanding, beginning of year                         550,000          $ 20.125                -                 -
Granted                                                231,000            32.375          550,000           $20.125
Exercised                                                    -                 -                -                 -
Canceled                                                (5,000)           20.125                -                 -
                                                       -------                            -------
Outstanding, end of year                               776,000                            550,000
                                                       =======                            =======

Options exercisable at end of year                     109,000           $20.125                -                 -
                                                       =======                            =======
</TABLE>


NOTE 9 - COMMITMENTS AND CONTINGENCIES

         Purchase commitments for capital improvements aggregated $7,066,000 at
December 29, 1996. Also, the Company has purchase commitments for equipment for
resale of $1,448,000 at December 29, 1996. In addition, the Company has entered
into several agreements with suppliers to purchase specified minimum quantities
of raw materials through 1997.

         The Company is obligated under several leases expiring at various
dates. Annual expense under these leases was $23,320,000 in 1996, $21,692,000 in
1995 and $18,233,000 in 1994.

         Rental commitments under existing leases at December 29, 1996, are:
<TABLE>
<CAPTION>
                                                                                     Computer and
 (Dollars in                    Real             Sales           Transportation         Other
  thousands)                   Estate           Offices             Equipment          Equipment         Total
                               ------           -------             ---------          ---------         -----
<S>                        <C>               <C>                  <C>                <C>            <C>     
     1997                     $ 5,802           $ 7,503              $ 246              $ 2,103        $ 15,654
     1998                       4,804             5,537                219                1,635          12,195
     1999                       3,686             3,787                204                  982           8,659
     2000                       2,673             2,391                 84                  421           5,569
     2001                       1,179             1,218                 84                   41           2,522
     Later years                                    189                340                                  529
</TABLE>

         In the opinion of management, no litigation or claims, including
proceedings under governmental laws and regulations related to environmental
matters, are pending against the Company which will have an adverse material
effect on its financial condition.

NOTE 10 - FAIR VALUE OF FINANCIAL INSTRUMENTS
<TABLE>
<CAPTION>

                                                                   December 29, 1996            December 31, 1995 
                                                               -----------------------       ---------------------- 
                                                                 Fair         Carrying        Fair         Carrying 
(Dollars in thousands)                                           Value         Amount         Value          Amount
                                                               --------       --------       --------       --------
<S>                                                            <C>            <C>            <C>            <C>     
Assets
    Cash and equivalents                                       $ 64,550       $ 64,550       $ 33,646       $ 33,646
    Investments held to maturity                                  1,215          1,215          1,330          1,330

Liabilities
    Long-term debt including current maturities                   4,654          4,600         11,156         11,071
</TABLE>

         Investments held to maturity are carried at cost which approximates
market. The fair value of all financial instruments is based upon similarly
marketed securities.

                                      -29-


<PAGE>   15



NOTE 11 - CONCENTRATION OF CREDIT RISK

         The Company's concentration of credit risk with respect to trade
receivables are, in management's opinion, limited due to industry and geographic
diversification. As disclosed on the balance sheet, the Company maintains an
allowance for doubtful accounts to cover estimated credit losses.

NOTE 12 - QUARTERLY FINANCIAL DATA (UNAUDITED)

         Summarized quarterly financial data, in thousands of dollars except for
per share amounts, follow:
<TABLE>
<CAPTION>

                                                             Quarters Ended
                                            -------------------------------------------------
                                            March 31     June 30    September 29  December 29
                                              1996         1996         1996         1996
                                            --------     --------     --------     ----------
<S>                                         <C>          <C>          <C>          <C>     
Revenue                                     $229,673     $239,352     $230,853     $244,101

Gross margin*                                 85,290       91,644       91,435      100,294

Net income                                    13,563       16,086       16,065       17,443

    Net income per share                         .47          .56          .56          .61


                                                             Quarters Ended
                                            -------------------------------------------------
                                            April 2       July 2     October 1   December 31 
                                              1995         1995         1995         1995
                                            --------     --------     --------   ------------
<S>                                         <C>          <C>          <C>          <C>     
Revenue                                     $204,499     $222,523     $227,922     $248,296

Gross margin*                                 74,509       77,090       78,455       89,098

Net income                                    10,781       12,041       11,718       13,219

    Net income per share                         .38          .42          .41          .46


                                                                Quarters Ended 
                                             -------------------------------------------------
                                             April 3      July 3     October 2     January 1 
                                              1994         1994        1994          1995
                                            --------     --------     --------     ----------
<S>                                         <C>          <C>          <C>          <C>     
Revenue                                     $183,875     $184,306     $190,008     $209,226

Gross margin*                                 67,617       69,500       69,629       74,931

Net income                                    10,016       10,560       10,307       12,993

    Net income per share                         .35          .37          .36          .45
</TABLE>


* Revenue less cost of products sold.

                                      -30-


<PAGE>   16




                                                                     SCHEDULE II

                          THE STANDARD REGISTER COMPANY

                 VALUATION AND QUALIFYING ACCOUNTS AND RESERVES

                   FOR THE THREE YEARS ENDED DECEMBER 29, 1996
                             (Dollars in thousands)
<TABLE>
<CAPTION>

Column A                                Column B                    Column C                Column D             Column E
- --------                                --------                    --------                --------             --------
                                                                   Additions
                                                                   ---------
                                                              (1)               (2)
                                                            Charged
                                       Balance at          (Credited)                                             Balance
                                        beginning           to costs           Other                               at end
Description                             of period          and expenses      Additions     Deductions            of period
- -----------                             ----------           ---------       ---------     ----------            ----------
<S>                                     <C>                  <C>                           <C>                   <C>     
Year Ended December 29, 1996
- ----------------------------
  Allowance for doubtful
    accounts                            $     3,913         $    1,202                       $    1,477(a)       $    3,638
  Inventory obsolescence                      1,991              2,810                            2,498(b)            2,303


Year Ended December 31, 1995
- ----------------------------
  Allowance for doubtful
    accounts                            $     2,200         $    3,656                       $    1,943(a)       $    3,913
  Inventory obsolescence                      3,392              2,879                            4,280(b)            1,991


Year Ended January 1, 1995
- --------------------------
  Allowance for doubtful
    accounts                            $     2,534         $    1,922                       $    2,256(a)       $    2,200
  Inventory obsolescence                      2,950                700                              258(b)            3,392

</TABLE>












(a)  Net uncollectible accounts written off
(b)  Obsolete inventory scrapped or written
     down to realizable value

                                      -31-



<PAGE>   1

                                                                           EX-23

                         CONSENT OF INDEPENDENT AUDITORS

      As independent auditors, we hereby consent to the incorporation of our
reports included in and incorporated by reference in this Form 10-K, into the
Company's previously filed Registration Statements File No.'s 333-02683,
333-05231 and 333-15851.

                                      /S/ BATTELLE & BATTELLE LLP

                                          BATTELLE & BATTELLE LLP

Dayton, Ohio
March 21, 1997

                                      -32-


<PAGE>   1
                                                                           EX-24

                          P O W E R  O F  A T T O R N E Y

We, the undersigned Directors of The Standard Register Company (hereinafter
called "Company"), an Ohio corporation, do hereby appoint Paul H. Granzow,
Chairman of the Board of Directors of the Company, as our attorney-in-fact to
sign on behalf of each of us as Directors of the Company the Annual Report on
Form 10-K filed by the Company annually with the Securities and Exchange
Commission.

We, the undersigned Directors of the Company, have signed this Power of Attorney
on December 12, 1996.

 /S/ R. W. Begley, Jr.               /S/ A. Scavullo
- ---------------------------          -----------------------
R. W. Begley, Jr.                    A. Scavullo

/S/ F. D. Clark, III                 /S/ J. J. Schiff, Jr.
- ---------------------------          -----------------------
F. D. Clark, III                     J. J. Schiff, Jr.

/S/ G. G. Keeping                    /S/ C. F. Sherman
- ---------------------------          -----------------------
G. G. Keeping                        C. F. Sherman

/S/ P. S. Redding                    /S/ J. Q. Sherman, II
- ---------------------------          -----------------------
P. S. Redding                        J. Q. Sherman, II

/S/ D. L. Rediker
- ---------------------------         
D. L. Rediker

Signed and acknowledged in the presence of:

 /S/ P. H. Granzow                   /S/ R. H. Appenzeller
- ---------------------------          -----------------------
P. H. Granzow, Chairman of           R. H. Appenzeller, Corporate Secretary
the Board of Directors of            & In-House Counsel of
The Standard Register Company        The Standard Register Company

                                     [Corporate Seal]

STATE OF OHIO, MONTGOMERY COUNTY:

The foregoing Directors of The Standard Register Company personally appeared
before me, a Notary Public for the State of Ohio, and each of them acknowledged
that they did sign this Power of Attorney, and that it is the free act and deed
of each said Director.

I have signed and sealed this Power of Attorney at Dayton, Ohio on December 12,
1996.

                                     /S/ Brynne A. Dailey
                                     -----------------------
                                     Brynne A. Dailey
                                     Notary Public

                                          [ Notary Seal ]

                                      -33-


<TABLE> <S> <C>

<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE STANDARD
REGISTER COMPANY FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 29, 1996 AND
IS QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH FINANCIAL STATEMENTS.
</LEGEND>
<MULTIPLIER> 1,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                          DEC-29-1996
<PERIOD-END>                               DEC-29-1996
<CASH>                                          64,550
<SECURITIES>                                     1,215
<RECEIVABLES>                                  182,349
<ALLOWANCES>                                     3,638
<INVENTORY>                                     86,152
<CURRENT-ASSETS>                               344,987
<PP&E>                                         376,979
<DEPRECIATION>                                 141,021
<TOTAL-ASSETS>                                 588,113
<CURRENT-LIABILITIES>                           85,839
<BONDS>                                          4,600
<COMMON>                                        28,929
                                0
                                          0
<OTHER-SE>                                     424,317
<TOTAL-LIABILITY-AND-EQUITY>                   588,113
<SALES>                                        941,674
<TOTAL-REVENUES>                               943,979
<CGS>                                          575,316
<TOTAL-COSTS>                                  836,175
<OTHER-EXPENSES>                                     0
<LOSS-PROVISION>                                 1,202
<INTEREST-EXPENSE>                                 532
<INCOME-PRETAX>                                107,804
<INCOME-TAX>                                    44,647
<INCOME-CONTINUING>                             63,157
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                    63,157
<EPS-PRIMARY>                                     2.20
<EPS-DILUTED>                                     2.20
        

</TABLE>


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