SEL-LEB MARKETING INC
10QSB, 1996-08-14
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                     U.S. Securities and Exchange Commission
                             Washington, D.C  20549

                                   Form 10-QSB

(Mark One)

     [X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                         SECURITIES EXCHANGE ACT OF 1934
                  For the quarterly period ended June 30, 1996

     [ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                  EXCHANGE ACT
     For the transition period from ........to ...........
                         Commission file number 1-13856

                             Sel-Leb Marketing, Inc.
                     (Exact name of small business issuer as
                            specified in its charter)
            New York                                         11-3180295
   (State or other jurisdiction                           (IRS Employer
   of incorporation or organization)                Identification No.)

                    1435 51st Street, North Bergen, NJ 07047
                    (Address of principal executive offices)

                                  201-864-3316
                           (Issuer's telephone number)

   (Former Name, former address and former fiscal year, if changed since last
                                     report)

     Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such report(s)), and (2)
has been subject to such filing requirements for the past 90 days.

                               Yes [X]     No [ ]

     State the number of shares outstanding of each of the issuer's classes of
common equity, as of the latest practicable date: 7,475,000 shares of common
stock as of August 8, 1996.

     Transitional Small Business Disclosure Format (check one):

                               Yes [ ]     No [X]


















<PAGE>







                             SEL-LEB MARKETING, INC.

                                TABLE OF CONTENTS




                                                                    Page No.

Part I    Financial Information

      Item 1.  Financial Statements (Unaudited)


               Balance sheet at December 31, 1995                    1
               Balance sheet at June 30, 1996                        2

               Statement of Income for the three months              3
               ending June 30, 1996 and 1995

               Statement of Income for the six months                4
               ending June 30, 1996 and 1995

               Statement of Cash Flows for the six months
               ending June 30, 1996 and 1995                         5

               Statement of Shareholder's Equity at June 30, 
               1996.                                                 6

               Notes to Financial Statements                          
                                                                     7 - 9

      Item 2.  Management's Discussion and Analysis or Plan 
               Of Operation                                           
                                                                     10 - 12


Part II   Other Information

      Item 2.  Changes in Securities                                 13

      Item 4.  Submission of Matters to a Vote of Security Holders     
                                                                     13 - 14

      Item 6.  Exhibits and Reports on Form 8-K                      14

               Signatures                                            14


































<PAGE>






                          SEL-LEB MARKETING, INC.
                           AUDITED BALANCE SHEET
                             DECEMBER 31, 1995

                                   ASSETS

 Current Assets:

   Cash and cash equivalents                                   $   832,970
   Accounts receivable - net                                     2,175,813
   Inventory                                                     2,470,086
   Prepaid expenses and other
     current assets                                                353,557
   Deferred income tax asset,
     net of valuation allowance                                     52,000
                                                                ----------

     Total current assets                                        5,884,426

 Property and equipment - net                                      270,703
 Goodwill                                                          280,823
 Other assets                                                        3,611
                                                                ----------
      Total assets
                                                                $6,439,563
                                                                ==========
                    LIABILITIES AND SHAREHOLDERS' EQUITY

 Current Liabilities:

   Accounts payable and accrued expenses                       $   941,242
   Due to affiliates                                               118,310
   Income taxes payable                                            269,525
                                                                ----------

     Total current liabilities                                   1,329,077

   Long-term debt related
     parties                                                       469,000
                                                                ----------

     Total liabilities                                           1,798,077
                                                                ----------


   Common Stock - $.01 par value;
     authorized 40,000,000 shares, issued
     and outstanding 7,440,000 shares (Note 1)                      74,400
   Additional paid-in capital                                    4,136,563
   Retained earnings                                               430,523
                                                                ----------

     Shareholders' equity                                        4,641,486
                                                                ----------

     Total Liabilities and Shareholders' Equity                 $6,439,563
                                                                ==========

             See Notes to Financial Statements




















                                        1
<PAGE>






                          SEL-LEB MARKETING, INC.
                          UNAUDITED BALANCE SHEET
                               JUNE 30, 1996

                                   ASSETS

 Current Assets:

   Cash and cash equivalents                                 $     37,263
   Accounts receivable - net                                    2,496,207
   Due from affiliates                                             50,000
   Inventory                                                    3,042,088
   Prepaid expenses and other
     current assets                                               243,785
   Deferred income tax asset,
     net of valuation allowance                                   52,000 
                                                               ----------
                                                                5,921,343
     Total current assets
                                                                  319,455
  Property and equipment - net                                    266,660
  Goodwill                                                          3,611
                                                               ----------
  Other assets
                                                               $6,511,069
                                                               ==========
     Total assets
                    LIABILITIES AND SHAREHOLDERS' EQUITY

 Current Liabilities:

   Accounts payable and accrued expenses                       $1,014,554
   Due to affiliates                                               84,067
   Income taxes payable                                           307,884
   Loan payable                                                   225,000
                                                               ----------

     Total current liabilities                                  1,631,505
                                                               ----------

     Total liabilities                                          1,631,505
                                                               ----------

    

 Common Stock - $.01 par value;
   authorized 40,000,000 shares, issued
   and outstanding 7,440,000 shares (Note 1)                       74,400
 Additional paid-in capital                                     4,183,464
 Retained earnings                                                621,700
                                                               ----------

     Shareholders' equity                                       4,879,564
                                                               ----------

     Total Liabilities and Shareholders' Equity                $6,511,069
                                                               ==========
   
                     See Notes to Financial Statements






                                        2
<PAGE>







                             SEL-LEB MARKETING, INC.
                         UNAUDITED STATEMENTS OF INCOME


                                                       THREE MONTHS ENDED
                                                       ------------------

                                                                     (Note 1)
                                                    JUNE 30,         JUNE 30,
                                                    --------         --------
                                                      1996             1995
                                                      ----             ----
 Revenue:

   Net Sales                                      $3,339,281        $2,688,525 



 Operating Expenses:
   Cost of sales                                   2,493,772         1,986,352 
   Selling, general and administrative               667,533           523,824 
                                                  ----------         ---------
 expenses
                                                   3,161,305         2,510,176 
     Total operating expenses

 Operating income                                    177,976           178,349 
 Interest income                                         318                 0 
 Interest expense                                     (1,745)          (43,308)
                                                  -----------      ------------

 Income before provision for                                 
   income taxes                                      176,549           135,041 

 Provision for income taxes (Note 4)                  75,916            14,855 
                                                 ------------       ----------

 Net income                                     $    100,633       $   120,186 
                                                =============      ============

 Pro forma information
   Net income (Note 4)                          $    100,633       $    76,973 
                                                =============      ============

 Primary earnings per share                     $        .02       $       .02
                                                =============      ============

 Fully diluted earnings per share               $        .01       $       .02
                                                =============      ============



                        See Notes to Financial Statements







                                        3
<PAGE>










                             SEL-LEB MARKETING, INC.
                         UNAUDITED STATEMENTS OF INCOME



                                                        SIX MONTHS ENDED
                                                        ----------------
                                                                      (Note 1)
                                                    JUNE 30,          JUNE 30,
                                                    --------          --------
                                                      1996              1995

 Revenue:

    Net Sales                                      $6,410,046       $5,043,373 

 Operating Expenses:

    Cost of sales                                   4,780,609        3,763,715 
    Selling, general and administrative             1,309,422          958,636 
                                                --------------      -----------
 expenses
                                                    6,090,031        4,722,351 
      Total operating expenses

 Operating income                                     320,015          321,022 
 Interest income                                       10,221                0 
 Interest expense                                     (13,987)         (81,261)
                                                   -----------      -----------
 Income before provision for
    income taxes                                      316,249          239,761 

 Provision for income taxes (Note 4)                  125,072           26,374 
                                                   -----------      -----------

 Net income                                       $   191,177      $   213,387 
                                                  ============     ============

 Pro forma information (unaudited)
    Net income (Note 4)                           $   191,177      $   136,664 
                                                  ============     ============

 Primary earnings per share                       $      0.03      $      0.03 
                                                  ============     ============

 Fully diluted earnings per share                 $      0.01      $       .03 
                                                  ============     ============


                        See Notes to Financial Statements












                                        4
<PAGE>

                                     SEL-LEB MARKETING, INC.
                               UNAUDITED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>

                                                                        SIX MONTHS ENDED
                                                                             JUNE 30,
                                                                             -------

                                                                      1996              1995
                                                                      ----              ----
                                                                                      (Note 1)

 Cash flow from operating activities:

<S>                                                                 <C>               <C>
   Net income                                                       $191,177          $213,387 
   Adjustments to reconcile net income to cash
   provided by (used in) operating activities:
     Imputed interest on noninterest bearing loans                         0             4,226 
     Depreciation                                                     57,015               425 
     Changes in operating assets and liabilities:
       (Increase) in accounts receivable                            (320,394)         (884,250)
       (Increase) in due from affiliates                             (50,000)                0
       (Increase) in inventories                                    (572,002)         (255,351)
        Increase in due from affiliates                                    0           (59,820)
        Decrease in prepaid expenses and
         other current assets                                        109,772           107,982 
       Increase in accounts payable, accrued expenses
         and income taxes payable                                    111,671           685,201 
      (Decrease) in due to affiliates                                (34,243)                0 
                                                                     -------         ----------


       Net cash used in operating 
         activities                                                ($507,004)       ($188,200) 
                                                                   ----------       ----------

 Cash flow from investing activities:
    Expenditures for capital equipment                               (91,604)                  
                                                                   ----------       -----------


 Cash flow from financing activities:                                        
   Net proceeds from bridge loan                                           0           250,000 
   Net proceeds from notes to bank                                   225,000            50,000 
   Net repayment of long term debt
     to related parties                                             (422,099)                0 
    Net proceeds from receivables in connection with stock                 0            21,000 
   Deferred offering costs paid from IPO                                   0          (175,350)
                                                                   ----------         ---------
  
       Net cash provided by (used in) financing
         activities                                                ( 197,099)          145,650 
                                                                   ----------         ---------

 Net increase (decrease) in cash                                   ( 795,707)          (42,550)
                                                                   =========         ==========
 Cash at beginning of period                                         832,970           177,394 
                                                                     ========       ===========
 Cash at end of period                                             $  37,263       $   134,844 
                                                                   =========       ============
</TABLE>

             See Notes to Financial Statements











                                                    5
<PAGE>
                                        SEL-LEB MARKETING, INC.
                                   STATEMENT OF SHAREHOLDERS' EQUITY


<TABLE>
<CAPTION>

                                                                Additional

                                          Common Shares           Paid-In     Retained    Shareholders'

                                      Shares         Amount       Capital     Earnings       Equity
                                      ------         ------       -------     --------       ------

<S>                                 <C>             <C>         <C>          <C>          <C>
 Balance at December 31, 1995       7,440,000        $74,400    $4,136,563    $430,523     $4,641,486


 Discount in connection
   with repayment of
   related party debt                                    ---        46,901         ---         46,901



 Net income                                              ---           ---     191,177        191,177
                                  -----------      ---------   -----------    --------       --------
 

 Balance at June 30, 1996           7,440,000        $74,400    $4,183,464    $621,700     $4,879,564
                                    =========        =======    ==========    ========     ==========

</TABLE>





                                    See Notes to Financial Statements






                                                    6
<PAGE>








                             SEL-LEB MARKETING, INC
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

  (The information pertaining to the six month periods ended June 30, 1995 and
                               1996 are unaudited)


1.   Basis of Presentation, Events, and Initial Public Offering

     The financial statements of Sel-Leb Marketing, Inc., ("the Company")
     included herein have been prepared pursuant to generally accepted
     accounting principles and have not been examined by independent public
     accountants.  In the opinion of management all adjustments which are of a
     normal recurring nature necessary to present fairly the results of
     operation have been made.  Pursuant to Securities and Exchange Commission
     ("SEC") rules and regulations, certain information and footnote disclosures
     normally included in financial statements prepared in accordance with
     generally accepted accounting principles have been condensed or omitted
     from these statements unless significant changes have taken place since the
     end of the most recent fiscal year.  The disclosures contained herein
     should be  read in conjunction with the financial statements and notes
     included in the Company's Form 10-KSB filed with the SEC on March 31, 1996
     and its Registration Statement on Form SB-2, Registration No. 333-6057, 
     declared effective on July 12, 1996 by the SEC.  The results of operations 
     for the six month period ended June 30, 1996 are not necessarily indicative
     of the results to be expected for the full year. 

     The Company completed in July 1995 its initial public offering ("IPO") of
     920,000 units (the "IPO Units"), each IPO Unit consisting of one share of
     common stock and one warrant entitling the holder to purchase one share of
     common stock at an exercise price of $6.00 per share.  The Warrants are 
     exercisable for a three year period commencing July 13, 1996.  The Company
     used a portion of the net proceeds of the IPO to repay bank and bridge
     loans outstanding as of the date of the IPO.

     On January 4, 1995, the Company increased its authorized number of shares
     to 10,000,000 shares of common stock, effected a 17,760.8 for 1 stock split
     and changed the par value of its common stock from no par to $.01 par.  On
     May 18, 1995, the Company effected a .810706 reverse stock split.  In
     February 1996, the Company increased its authorized number of shares to
     40,000,000 shares of common stock and consummated a 3 for 1 stock split,
     which was effected as a share distribution pursuant to which each holder of
     a share of common stock received two additional shares for each share
     held.In connection with the February 1996 3-for-1 stock split, the Company
     adjusted the terms of the warrants to provide that each warrant would
     thereafter entitle the holder to purchase three shares of common stock at
     an exercise price of $2.00 per share.  On June 6, 1996, the Company elected
     to split the warrants, as a result of which, effective June 20, 1996, each
     warrant to purchase three shares of common stock at an exercise price of
     $2.00 per share was converted into three warrants, each to purchase one
     share of common stock at an exercise price of $2.00 per share.  The 
     increase in authorized shares and the stock splits have 











                                        7
<PAGE>







                                                         SEL-LEB MARKETING, INC.
                                                   NOTES TO FINANCIAL STATEMENTS

     been given retroactive effect in the accompanying financial statements.

     On May 18, 1995, the Company and Linette Cosmetics, Inc. ("Linette"), two
     companies with the same ownership interests, merged, with the Company as
     the surviving corporation.  In addition, certain shareholders of the
     Company contributed their 60% interest in Lea Cosmetics, Inc. ("Lea") to
     the Company in connection with the IPO.  The Company purchased the
     remaining 40% interest in Lea immediately prior to consummation of its IPO
     and Lea was subsequently merged into the Company in August 1995.  The
     purchase price for the 40% interest in Lea consisted of 180,000 shares of
     common stock, 90,000 of which were issued in January 1996 upon Lea's
     achieving certain sales volume for 1995.

     The merger of Linette with and into the Company and the contribution of the
     60% interest in Lea to the Company, have been reported at historical cost
     in a manner similar to a pooling of interests.  The purchase of the 40%
     interest in Lea by the Company has been accounted for as a purchase.  The
     accompanying unaudited statement of income for the three and six months
     period ended June 30, 1995 presents the results of operations of the
     Company as if these transactions had occurred on January 1, 1995.


2.   Earnings Per Share

     Earnings per share amounts are computed based on the weighted average
     numbers of shares actually outstanding plus the shares that would be
     outstanding assuming exercise of diluted stock options and warrants, all of
     which are considered to be common stock equivalents.  The number of shares
     that would be issued from the exercise of stock options and warrants has
     been reduced by the number of shares that could have been purchased from
     the proceeds of such exercise at the average market price of the Company's
     stock.

     Pursuant to the modified treasury stock method, the number of shares
     purchased has been limited to 20% of the outstanding shares and the balance
     of funds has been hypothetically invested in U.S. government securities or
     commercial paper with appropriate recognition of any income tax effect.

     For the three andsix months ended June 30, 1996, the number of shares used
     in the computation of primary earnings per share and fully diluted earnings
     per share were 13,976,911 and 14,275,994, respectively.  For the comparable
     period in 1995 the number of shares used for both calculations amounted to
     4,969,089.

3.   Acquisition

     In July 1995, the Company purchased the 40% interest in Lea in a business
     combination 








                                        8
<PAGE>






                                                         SEL-LEB MARKETING, INC.
                                                   NOTES TO FINANCIAL STATEMENTS

     accounted for as a purchase.  The purchase price was 180,000 shares of
     newly issued, unregistered shares of the Company's common stock, 90,000 of
     which were issued in January 1996 upon Lea's achieving certain sales volume
     for 1995.  The accompanying financial statements reflect the issuance of
     these shares of common stock as if they were issued on December 31, 1995. 
     The fair value of the assets acquired, including approximately $283,000
     allocated to goodwill, which is being amortized over 10 years, amounted to
     approximately $384,000 and liabilities assumed amounted to approximately
     $101,000.  Amortization expense related to goodwill and charged to
     operations amounted to $14,163 for the six months ended June 30, 1996.

     The Company reviews the carrying value of goodwill for impairment
     periodically and whenever events or changes in circumstances indicate that
     the amount may not be recoverable.  The review for recoverability includes
     an estimate by the Company of the future undiscounted cash flows expected
     to result from the use of the assets acquired and their eventual
     disposition.  An impairment will be recognized if the carrying value of the
     assets exceeds the estimated future undiscounted cash flows of those
     assets.


4.   Provision for Income Tax and Pro Forma Information

     The provision for income tax for the three and six month periods ended June
     30, 1996 and the pro forma provision for the three and six month periods
     ended June 30, 1995 reflects the Company's earnings taxed for Federal and
     certain State income tax purposes at statutory rates.  Prior to the merger
     of Linette with and into the Company, the Company was treated as an S-
     Corporation, with its earnings taxed for federal and certain state income
     tax purposes directly to its shareholders.  In addition, pro forma net
     income for the three and six month periods included minority interest in
     earnings of subsidiary.  For the three month period ended June 30, 1995 
     the amount included was $18,475 and for the six month period ended June 
     30, 1995 the amount included was $90,498.



























                                        9
<PAGE>







ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION
         ---------------------------------------------------------

     The following discussion and analysis of the Company's results of
operations, liquidity and financial condition should be read in conjunction with
the Financial Statements of the Company and related notes thereto.   This
Quarterly Report on Form 10-QSB contains certain forward-looking statements. 
Actual results could differ materially from those projected in the forward-
looking statements due to a number of factors, including but not limited to
general trends in the retail industry, the ability of the Company to
successfully implement its expansion plans, consumer acceptance of any products
developed and sold by the Company, the ability of the Company to develop its
"celebrity" product business and other factors set forth herin or in reports
and other documents filed by the Company with the SEC.

Results of Operations: Three and Six Month Periods Ended June 30, 1996
- --------------------------------------------------------------------------
Compared to the Corresponding Periods Ended June 30, 1995
- ---------------------------------------------------------

     Net sales for the three months ended June 30, 1996 were $3,339,281 compared
to $2,688,525 for the three months ended June 30, 1995, representing an increase
of 24%.  For the six month period ended June 30, 1996 net sales was $6,410,046
compared to $5,043,373 for the corresponding period in 1995 representing an
increase of 27.1%.  This increase in net sales resulted from increases in both
the sales of the Company's own proprietary brand name line of beauty aids and
cosmetics and sales of merchandise acquired in connection with the Company's 
opportunistic purchasing business.

     Cost of sales increased from $1,986,352 for the three month period in 1995
to $2,493,772 for the same period in 1996.  For the six month period ending June
30, 1995 and 1996 cost of sales were $3,763,715 and $4,780,609 respectively. The
cost of goods sold as a percentage of sales, 74.6% in both 1995 and 1996 for 
the six month period ended June 30, remained unchanged.

     Selling, general and administrative ("SG&A") expenses increased from
$523,824 for the three month period ending June 30 1995 compared to $667,533 
for the comparable period in 1996. SG&A for the six month period ending June 
30th was $958,636 in 1995 and $1,309,422 in 1996.  The principal components of 
SG&A are payroll, rent, commissions, insurance, legal, accounting and other 
fees paid to third parties and travel and promotional expenses.  The increase 
in SG&A expenses in 1996 resulted primarily from the increased payroll and 
travel incurred by the Company in connection with its status as a public 
company and increased sales activity relating to the development of new 
accounts and product lines.

     As a result of the increase in the cost of sales and the increase in SG&A
expenses, total operating expenses increased from $2,510,250 in 1995 to
$3,161,305 in 1996 for the three month period and $4,722,351 in 1995 to
$6,090,031 in 1996 for the six month period.

     As a result of the increase in operating expenses, operating income
decreased for the six month period from $321,022 in 1995 to $320,015 in 1996. 
The increase in interest income of  $10,221 in 1996 compared to $-0- in 1995 and
the decrease in interest expense from $81,261 in 1995 to $13,987 in 1996
resulted in an increase in income before provision for income tax of $239,761 in
1995 to $316,249 in 1996 for the six month period.  For the three months ended
June 30, 1995 the operating income was $178,349 compared to $177,976 for the
three months ended June 30, 1996.














                                       10
<PAGE>






The reduction of interest expense from $43,308 for the three months ended June
30, 1995 to $1,745 for the comparable three months in 1996 resulted in an
increase in income before provision for income tax from $135,041 in 1995
to $176,549 in 1996.  The pro forma net income for the three and six-month
periods ended June 30, 1995 reflects an adjustment to the earnings of the 
Company for income taxes as if the Company's S corporation status had 
terminated at the beginning of the period. 

Liquidity and Capital Resources
- -------------------------------

     During 1995, the Company completed the IPO, in which it sold an aggregate
of 920,000 IPO Units with each IPO Unit consisting (after giving
effect to the February 1996 3-for-1 stock split and the related adjustments to
and split of the warrants) of three shares of common stock and three warrants, 
at a price of $5.00 per IPO Unit for gross proceeds of $4,600,000.

     In May 1995, the Company borrowed, for working capital purposes and to pay
a portion of the expenses of the IPO, an aggregate of $250,000 (the "Bridge
Financing") from an accredited investor unaffiliated with the Company or any of 
its executives or directors (the "Bridge Investor").  In connection with the 
Bridge Financing, the Company issued to the Bridge Investor (I) a note, which 
bore interest at the rate of 8% per annum and was due and payable on the 
earlier of the consummation of the IPO or November 23, 1995 (the "Bridge Note")
and (ii) 1,000,000 warrants (the "Bridge Warrants"), each of which was 
exercisable until November 23, 1995 and entitled the holder thereof to purchase
three shares of common stock at an exercise price of $2.00 per share.  Upon the 
consummation of the IPO, each Bridge Warrant automatically converted into a 
warrant having the same terms as the warrants issued in the IPO.  The Company 
used a portion of the proceeds of the IPO to repay the entire principal amount 
of the Bridge Note, plus accrued interest thereon.

     During the first six months of 1996, the Company used working capital to
pay long term debt to related parties in the amount of $422,099.  The Company
received a discount of $46,901 on the outstanding balance and increased
additional paid in capital by a corresponding amount.  The Company also used
cash to take advantage of buying opportunities in order to increase inventory
available for subsequent periods.  The payment, to related parties, together
with the increase in inventory of $572,002 during the period, resulted in
decreases in cash from $832,970 as of December 31, 1995 to $37,263 on June 30,
1996.


     On November 6, 1995, the Company entered into a Loan and Security Agreement
(the "Loan Agreement") with United Jersey Bank (the "Lender") pursuant to which
it obtained a revolving line of credit for general working capital purposes in
an aggregate principal amount up to $2,000,000, subject to a borrowing base
limitation.  The line of credit bears interest at fluctuating rates per annum
based on the "Prevailing Base Rate" (as defined in the Loan Agreement) of the
Lender.  The Company had $225,000 of borrowings under such line of credit as of
June 30, 1996.  As of August 8, 1996, the Company had outstanding $550,000 under
this line of credit.  Any funds borrowed by the Company under the Loan
Agreement are secured primarily by the inventory and receivables of the Company.
The Loan Agreement terminates on May 31, 1997. There can be no assurance that
the Loan Agreement will be renewed at such time.

     At June 30, 1996, the Company had working capital of $4,292,185.





















                                       11
<PAGE>







     The Company anticipates that its working capital, together with anticipated
cash flow from the Company's operations and proceeds received from the exercise 
of warrants, if any, will be sufficient to satisfy the Company's cash 
requirements for at least twelve months.  In the event the Company's plans
change (due to unanticipated expenses or difficulties or otherwise), or if the
working capital and projected cash flow otherwise prove insufficient to fund
operations, the Company could be required to seek additional financing sooner
than currently anticipated.  Except for the Loan Agreement, which expires on May
31, 1997, the Company has no current arrangements with respect to, or sources
of, additional financing.  Accordingly, there can be no assurance that
additional financing will be available to the Company when needed, on
commercially reasonable terms, or at all.  The Company's inability to obtain
such additional financing could have a material adverse effect on the Company's
long-term liquidity and on the proposed business expansion plans of the Company.

































                                       12
<PAGE>






Part II  Other Information

     Item 2.  Changes in Securities
              ---------------------

          In connection with a three-for-one split of the common stock, par
value $.01 per share, of the Company ("Common Stock") which was effected in the
form of a share distribution on February 29, 1996 (the "Share Distribution"),
the terms of the Company's redeemable warrants ("Warrants") were adjusted,
pursuant to the terms of the Warrant Agreement, dated as of July 20, 1995 (the
"Warrant Agreement"), between the Company, Duke & Co., Inc. and Continental
Stock Transfer & Trust Company, to reflect the Share Distribution.  Accordingly,
effective February 29, 1996, the terms of the Warrants, which had originally
entitled the holder thereof to purchase one share of Common Stock at an exercise
price of $6.00 per share at any time during the three-year period commencing
July 13, 1996 (the "Exercise Period"), were adjusted to provide that each
Warrant would thereafter entitle the holder to purchase three shares of Common
Stock at an exercise price of $2.00 per share at any time during the Exercise
Period.  In addition, the redemption  terms of the Warrants, which originally
provided that the Warrants would be redeemable by the Company at any time
commencing July 13, 1996 upon notice of not less than 30 days, at a price of
$.05 per Warrant (the "Redemption Price"), provided that the closing bid
quotation of the Common Stock on the Nasdaq Small-Cap Market ("NASDAQ") exceeded
$10.00 per share (subject to adjustment) for a period of 20 consecutive trading
days during the Exercise Period, were adjusted to provide that the Warrants
would not be redeemable unless the closing bid quotation on Nasdaq exceed $3.33
per share during the prescribed period.

          As permitted by the terms of the Warrant Agreement, the Board of
Directors of the Company elected, on June 6, 1996, to adjust the number of
Warrants outstanding (the "Warrant Split").  Pursuant to the Warrant Split,
effective on June 20, 1996, each Warrant to purchase three shares of Common
Stock at an exercise price of $2.00 per share was converted into three Warrants,
each to purchase one share of Common Stock at an exercise price of $2.00 per
share.  In addition, pursuant to the Warrant Agreement, the Company also
adjusted the Redemption Price to $.0167 in order to reflect the Warrant Split.

     Item 4. Submission of Matters to a Vote of Security Holders
             ---------------------------------------------------

          The Annual Meeting of Shareholders of the Company (the "Annual
Meeting") was held on May 29, 1996.  At the Annual Meeting, the shareholders of
the Company voted upon the election of eight directors, with all eight nominees
being elected.  The election of directors was the only matter voted upon at the
Annual Meeting, with the votes being cast as set forth below.  No other
director's term of office continued after the Annual Meeting.















                                       13
<PAGE>






                            NUMBER OF VOTES          NUMBER OF VOTES
 NAME                             FOR                    WITHHELD      
 ----                      -----------------       --------------------

 Harold Markowitz              7,423,837                  3,600
 Paul Sharp                    7,423,837                  3,600
 Jan S. Mirsky                 7,423,837                  3,600
 Jorge Lazaro                  7,423,837                  3,600
 Jack Koegel                   7,423,837                  3,600
 Stanley R. Goodman            7,423,837                  3,600
 Edward C. Ross                7,423,837                  3,600
 L. Douglas Bailey             7,423,837                  3,600


     Item 6    Exhibits and Reports on Form 8-K
               --------------------------------

     A.  Exhibits

      10.1  First Amendment to Loan and Security Agreement dated as of May 31,
1996 between Registrant and United Jersey Bank.

      11.   Statement re computation of earnings (not required because the
relevant computation can be clearly determined from material contained in the
financial statements).

      27.   Financial Data Schedule

     B.  Reports on Form 8-K

      No reports on Form 8-K have been filed by the Registrant.

                                   Signatures

In accordance with the requirements of the Exchange Act, the registrant caused
this report to be signed on its behalf by the undersigned, thereunto duly
authorized .

SEL-LEB MARKETING, INC.

                          /s/ Jan S. Mirsky                            
                          ---------------------------------------------
                          Jan S. Mirsky
                          Executive Vice President - Finance and
                          Chief Operating Officer
Dated: August 14, 1996    as both duly authorized officer of the registrant 
                          and as principal financial officer of registrant.






























                                       14




                                                                    Exhibit 10.1



               FIRST AMENDMENT TO LOAN AND SECURITY AGREEMENT



     This First Amendment to Loan and Security Agreement (the "Amendment")

dated as of May 31, 1996 by and between United Jersey Bank, a state banking

association organized and existing under the laws of the State of New

Jersey (the "Lender") with an office at 210 Main Street, Hackensack, New

Jersey 07602 and Sel-Leb Marketing, Inc., a New York corporation

("Borrower") having a principal place of business located at 1435 51st

Street, North Bergen, New Jersey 07047.

     WHEREAS, on November 6, 1995, the Lender provided a certain credit

facility (the "Loan") to Borrower pursuant to the terms and conditions of a

certain Loan and Security Agreement dated as of November 6, 1995 (the "Loan

Agreement") as evidenced by a certain Line of Credit Note dated November 6,

1995 in the principal amount of Two Million ($2,000,000.00) Dollars (the

"Note");

     WHEREAS, the Borrower has requested that the Lender extend the Line of

Credit Loan Termination Date; and 

     WHEREAS, the Lender is willing to extend the Line of Credit Loan

Termination Date subject to the terms and conditions set forth within this

Amendment.

     NOW, THEREFORE, in consideration of the recitals and the mutual

covenants contained herein, the parties hereto agree as follows:



     1.   All capitalized terms used herein and not otherwise defined

herein shall have the meanings ascribed to them pursuant to the Loan

Agreement and the Note.  Notwithstanding anything to the 



<PAGE>


contrary contained in either the Loan Agreement or the Note, the terms of

this Amendment shall control.

     2.   Section 1.1(y) of the Loan Agreement is hereby stricken and

replaced with the following:

          "(y) "Line of Credit Loan Termination Date" shall mean May 31,

                1997."

     3.   The reference to the "Line of Credit Note" in Section 1.1(aa) of

the Loan Agreement shall be deemed to refer to the Note as modified by that

certain First Modification of Line of Credit Note attached hereto as

Exhibit A and by this reference made a part hereof as if fully set forth

herein.

     4.   The reference to "Loan Documents" in Section 1.1(bb) of the Loan

Agreement shall be deemed to include the Amendment and the First

Modification of Line of Credit Note.

     5.   The Borrower acknowledges and agrees that: (a) as of the date

hereof the unpaid principal balance of the Note is Two Hundred Seventy Five

Thousand ($275,000.00) Dollars; (b) the obligation of the Borrower to repay

the Note is absolute and unconditional and is not subject to any defense,

counterclaim, set-off, right of recoupment, abatement or other claim or

determination, and (c) the Note is and shall be governed by the terms  and

provisions of the Loan Agreement, and as set forth in this Amendment.

     6.   The Lender and the Borrower hereby agree and consent to the terms

and provisions of this Amendment and the transactions contemplated hereby.

     7.   The Borrower shall pay all of the Lender's reasonable costs and

expenses incurred in connection with the preparation, 





                                    -2-


<PAGE>


execution and delivery of this Amendment, including, without limitation,

reasonable legal fees and disbursements of Lender's counsel.

     8.   Except as expressly otherwise provided herein, the terms of the

Loan Agreement shall remain in full force and effect and are incorporated

herein by reference.  In the event of a conflict between the terms of this

Amendment and the Loan Agreement, the terms of this Amendment shall

control.

     9.   The Borrower acknowledges that the Lender has no obligation to

make any further amendments to the Loan Agreement or any other agreement

executed in connection therewith, including but not limited to this

Amendment and the Note.

     10.  This Amendment shall be construed in accordance with, and shall

be governed by, the laws of the State of New Jersey.  This Amendment shall

be binding upon and inure to the benefit of the parties hereto and their

respective successors and assigns.

     IN WITNESS WHEREOF, the undersigned have caused this First Amendment

to Loan and Security Agreement to be executed by their proper and duly

authorized officers as of the date first set forth above.



                                            UNITED JERSEY BANK

                                   By:  /s/ Richard Mady
                                   ---------------------------------------------
                                           Richard Mady, Vice President

ATTEST.                                    SEL-LEB MARKETING, INC.



 /s/ JORGE LAZARO                  By:  /s/ Jan Mirsky,
 ------------------------          ---------------------------------------------
JORGE LAZARO, Secretary                    Jan Mirsky, Executive Vice President 
                                              of Finance


                                    - 3 -



<PAGE>


                                     EXHIBIT A
                                    ---------

                    FIRST MODIFICATION OF LINE OF CREDIT NOTE
                    -----------------------------------------



     This First Modification of Line of Credit Note ("Modification") dated

as of the 31st day of May, 1996 by and between UNITED JERSEY BANK, a state

banking association (the "Lender") with an office at 210 Main Street,

Hackensack, New Jersey 08602 and SEL-LEB MARKETING, INC., a New York

corporation ("Borrower") having a principal place of business located at

1435 51st Street, North Bergen, New Jersey, 07047.

     WHEREAS, on November 6, 1995, the Lender provided a certain credit

facility (the "Loan") to Borrower pursuant to the terms and conditions of a

certain Loan and Security Agreement dated as of November 6, 1995 (the 

"Loan Agreement") as evidenced by a certain Line of Credit Note dated

November 6, 1995 in the principal amount of Two Million ($2,000,000.00)

Dollars (the "Note");

     WHEREAS, pursuant to the terms and conditions of the Loan Agreement

and the Note, the entire balance of all principal and interest under the

Loan becomes due and payable on May 31, 1996;

     WHEREAS, the Borrower has requested that the Lender extend the

maturity of the Loan; and

     WHEREAS, in accordance with the terms of the Loan Agreement, the

Borrower and Lender have agreed to modify and change certain terms,

conditions and provisions of the Note.

     NOW, THEREFORE, in consideration of the recitals and the mutual

covenants contained herein, the parties hereto agree as follows:


<PAGE>


     1.   Subsection 3(b) of the Note shall be stricken and replaced with

the following:


          "(b) Payor shall make a final payment of the entire
          unpaid principal balance and all accrued interest under
          this Note and all other costs, expenses and charges of
          any nature whatsoever due or assessable hereunder on May 31,
          1997."


     2.   The Note, and all the terms, provisions and conditions therein,

is hereby ratified and restated in its entirety and shall remain in full

force and effect, except as modified by this Modification, and in the event of

any inconsistency between the Note and the Note as modified by this 

Modification, then the Note as modified by this Modification shall govern.

     3.   From and as of the date hereof, the Note shall be deemed to refer

to the Note, as modified by this Modification.

     4.   This modification shall be construed in accordance with, and

shall be governed by, the laws of the State of New Jersey.

     5.   This Modification shall be binding upon Lender and Borrower and

their respective successors and assigns.

     IN WITNESS WHEREOF, the parties hereto have executed this First

Modification of Line of Credit Note as of the day and year first above

written.


                                            UNITED JERSEY BANK

                                   By:  /s/Richard Mady
                                   ------------------------------------
                                           Richard Mady, Vice President

ATTEST.                                    SEL-LEB MARKETING, INC.



 /s/ JORGE LAZARO                    By:  /s/Jan Mirsky,
 ------------------------          ----------------------------------
JORGE LAZARO, Secretary               Jan Mirsky, Executive Vice 
                                             President of Finance


                                    - 2 -

<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   6-MOS
<FISCAL-YEAR-END>                          DEC-31-1995
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               JUN-30-1996
<CASH>                                          37,263
<SECURITIES>                                         0
<RECEIVABLES>                                2,610,207
<ALLOWANCES>                                   114,000
<INVENTORY>                                  3,042,088
<CURRENT-ASSETS>                             5,921,343
<PP&E>                                         376,470
<DEPRECIATION>                                  57,015
<TOTAL-ASSETS>                               6,511,069
<CURRENT-LIABILITIES>                        1,631,505
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        74,400
<OTHER-SE>                                   4,805,164
<TOTAL-LIABILITY-AND-EQUITY>                 6,511,069
<SALES>                                      6,410,046
<TOTAL-REVENUES>                             6,420,267
<CGS>                                        4,780,609
<TOTAL-COSTS>                                4,780,609
<OTHER-EXPENSES>                             1,323,409
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              13,987
<INCOME-PRETAX>                                316,249
<INCOME-TAX>                                   125,072
<INCOME-CONTINUING>                            191,177
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   191,177
<EPS-PRIMARY>                                      .03
<EPS-DILUTED>                                      .01
        


</TABLE>


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