SEL-LEB MARKETING INC
10KSB, 1997-04-15
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                          SECURITIES AND EXCHANGE COMMISSION
                               WASHINGTON, D.C.  20549
                                    --------------
                                           
                                     FORM 10-KSB
                                           
                   [X]  ANNUAL REPORT UNDER SECTION 13 OR 15(D) OF
                         THE SECURITIES EXCHANGE ACT OF 1934
                                           
                     FOR THE FISCAL YEAR ENDED DECEMBER 31, 1996
                                           
                                          OR
                                           
                 [ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(D) OF
                         THE SECURITIES EXCHANGE ACT OF 1934
        FOR THE TRANSITION PERIOD FROM ___________________ TO ______________.
                            COMMISSION FILE NUMBER 1-13856
                                           
                               SEL-LEB MARKETING, INC.
                 (EXACT NAME OF SMALL BUSINESS ISSUER IN ITS CHARTER)
                                           
                                           
             NEW YORK                                   11-3180295
     (State of incorporation)               (I.R.S. Employer Identification No.)

1435 51 STREET, NORTH BERGEN, NEW JERSEY                   07047
(Address of principal executive offices)                 (Zip Code)

           ISSUER'S TELEPHONE NUMBER, INCLUDING AREA CODE:  (201) 864-3316

SECURITIES REGISTERED PURSUANT TO SECTION 12(B) OF THE ACT:
                                                        Name of each exchange on
         Title of each class                               Which registered   
         -------------------                            ----------------------

     Common Stock, $.01 par value                       Boston Stock Exchange

Redeemable Warrant to Purchase Common Stock             Boston Stock Exchange

SECURITIES REGISTERED PURSUANT TO SECTION 12(G) OF THE ACT:

                             Common Stock, $.01 par value
                                   (Title of Class)
                                           
                     Redeemable Warrant to Purchase Common Stock
                                   (Title of Class)

Check whether the issuer (1) filed all reports required to be filed by Section
13 or 15(d) of the Exchange Act during the past 12 months (or for such shorter
period that the registrant was required to file such reports), and (2) has been
subject to such filing requirements for the past 90 days.          Yes X   No   
                                                                       --     --

Check if there is no disclosure of delinquent filers in response to Item 405 of
Regulation S-B contained in this form, and no disclosure will be contained, to
the best of registrant's knowledge, in definitive proxy or information
statements incorporated by reference in Part III of this Form 10-KSB or any
amendments to this Form 10-KSB.  [X]

The issuer's revenues for its most recent fiscal year were $13,522,746.

The aggregate market value of voting stock held by non-affiliates of the
registrant on March 31, 1997 was approximately $25,326,500.  On such date, the
closing price of the issuer's common stock was $5.50 per share.  Solely for the
purposes of this calculation, shares beneficially owned by directors, executive
officers and stockholders of the issuer that beneficially own more than 10% of
the issuer's voting stock have been excluded, except such shares, if any, with
respect to which such directors and officers disclaim beneficial ownership. 
Such exclusion should not be deemed a determination or admission by the issuer
that such individuals are, in fact, affiliates of the registrant.

The number of shares of the registrant's Common Stock, $.01 par value,
outstanding on April 10, 1997 was 8,678,827.

                         DOCUMENTS INCORPORATED BY REFERENCE:
                                           
Portions of the Company's Proxy Statement in connection with its Annual Meeting
scheduled to be held on May 29, 1997 are incorporated in Part III.  The
Company's Proxy Statement will be filed within 120 days after December 31, 1996.


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                               SEL-LEB MARKETING, INC.
                             Annual Report on Form 10-KSB
                     For the Fiscal Year Ended December 31, 1996


                                  TABLE OF CONTENTS
                                  -----------------


                                                                            Page
                                                                            ----

PART I

 Item 1.   Description of Business                                            3
 Item 2.   Description of Property                                           12
 Item 3.   Legal Proceedings                                                 13
 Item 4.   Submission of Matters to a Vote of Security Holders               13

PART II

 Item 5.   Market for Common Equity and Related Stockholder Matters          14
 Item 6.   Management's Discussion and Analysis or Plan of Operation         15
 Item 7.   Financial Statements                                              18
 Item 8.   Changes in and Disagreements with Accountants on 
           Accounting and Financial Disclosure                               18
PART III

 Item 9.   Directors, Executive Officers, Promoters and Control Persons; 
           Compliance with Section 16(a) of the Exchange Act                 19
 Item 10.  Executive Compensation                                            19
 Item 11.  Security Ownership of Certain Beneficial Owners and Management    19
 Item 12.  Certain Relationships and Related Transactions                    19
 Item 13.  Exhibits and Reports on Form 8-K                                  20


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                                        PART I


ITEM 1.   DESCRIPTION OF BUSINESS

GENERAL

     Sel-Leb Marketing, Inc. (the "Company") is primarily engaged in the
distribution and marketing of consumer merchandise to retail sellers such as
mass merchandisers, discount chain stores and food, drug and electronic
retailers.  The Company's business presently consists of the following
activities: (i) developing, marketing and selling the Company's own proprietary
brands of budget-line health, beauty aid and cosmetic products, which are
manufactured for the Company by contract manufacturers, (ii) opportunistic
purchasing and secondary sourcing (I.E., distributing merchandise on a wholesale
basis outside of normal distribution channels to retail merchants) of a broad
range of name-brand and off-brand products such as health and beauty aids,
cosmetics, fragrances, kitchen items and other household items,
(iii) representing manufacturers and distributors as a sales agent, on a
commission basis, in connection with the sale to mass merchandise retailers of
merchandise manufactured and distributed by such third parties and
(iv) developing, marketing and selling, or otherwise facilitating the
development marketing or sale of products to be promoted by celebrity
spokespersons and sold to mass merchandise retailers, as well as products which
will "tie in" to specific television shows and be sold by the Company either on
television in connection with those shows, with the intent to thereafter sell
such products to mass merchandise retailers, or directly to mass merchandise
retailers.  The Company's strategy is to capitalize on increased consumer demand
for value and convenience resulting from the increased acceptance by consumers
of mass merchandisers, electronic retailers and other mass marketing retail
outlets, as well as on the popularity of consumer products endorsed by celebrity
spokespersons. 

     The Company, which was incorporated under the laws of the State of New York
in September 1993, consummated in July 1995 an initial public offering (the
"IPO") of units (the "Units"), each Unit consisting of one share of common
stock, par value $.01 per share ("Common Stock"), and one redeemable warrant to
purchase one share of Common Stock (the "Warrants").  Immediately following the
issuance of the Units in the IPO, the Common Stock and Warrants became
separately tradeable and transferable.  On May 18, 1995, Linette Cosmetics, Inc.
("Linette Cosmetics"), a corporation founded in 1985 by Harold Markowitz, the
Chairman of the Board of the Company, and Jorge Lazaro, the Executive Vice
President and Secretary of the Company, was merged with and into the Company,
with the Company as the surviving corporation (the "Linette Merger").  Prior to
the Linette Merger, all of the outstanding capital stock of Linette Cosmetics
was owned by Mr. Markowitz, Mr. Lazaro and Paul Sharp, the President and Chief
Executive Officer of the Company, who together comprised the shareholders of the
Company until the IPO.  In addition, immediately prior to the consummation of
the IPO, each of Messrs. Markowitz, Sharp and Lazaro contributed to the Company
his 20% equity interest in Lea Cosmetics, Inc. ("Lea Cosmetics") and the Company
acquired from the remaining shareholder his 40% equity interest in Lea Cosmetics
(the "Lea Acquisition").  As a result, Lea Cosmetics became a wholly-owned
subsidiary of the Company and, on August 3, 1995, Lea Cosmetics was merged with
and into the Company, with the Company as the surviving corporation.


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     SALE OF PROPRIETARY BRAND NAME PRODUCTS.  The Company is also currently
engaged in the development, marketing and sale of its own proprietary brand name
budget-line health, beauty aid and cosmetic products.  The Company's beauty aid
and cosmetic products include budget-line lipsticks, lip pencils, nail polishes
and eye pencils, which are manufactured in a variety of colors and are sold
under the Linette-Registered Trademark-, Vea-Registered Trademark-,
Zia-Registered Trademark- and Loud Music-TM- brand names to retail chains and
other mass merchandisers located throughout the United States.  All of the
Company's proprietary beauty aid and cosmetic products and all packaging
therefor are manufactured and supplied by third parties in accordance with the
Company's specifications.  The Company purchases all materials for these
products (including raw materials and packaging) through individually placed
purchase orders to various suppliers. The Company has credit arrangements with
such suppliers that allow it to purchase merchandise on credit with payment
generally due 30 days after purchase.  To date, the Company has not experienced
any shortages of or difficulties in obtaining the raw materials used in its
products or the materials used for the packaging of its products.  Furthermore,
the Company believes that alternate sources of supply for such materials are
readily available and that the loss of any one of its suppliers would not have a
material adverse effect.  The Company believes that it has good relationships
with the suppliers of raw materials and packaging for its proprietary products. 

     Typically, all materials purchased by the Company for its proprietary
beauty aid and cosmetic products are delivered directly by the suppliers to the
Company's contract manufacturers, which are engaged by the Company to provide
filling and packaging services and perform quality control and, in certain
cases, distribute the finished products and, if necessary, warehouse the
products.  During the fiscal year ended December 31, 1996, one such contract
manufacturer -- LPD Packaging, Inc. -- accounted for approximately 95% of the
Company's filling and packaging services.  All products are manufactured
pursuant to the Company's specifications on a purchase order basis.  Although
the Company believes that its contract manufacturers have the capacity to
produce volumes of the Company's products sufficient to meet the Company's
foreseeable needs, there can be no assurance of such.  Furthermore, although the
Company believes that it has a good relationship with its contract manufacturers
and that the Company will continue to obtain its finished beauty aid and
cosmetic products from such manufacturers in the foreseeable future, the Company
does not have written contracts with its manufacturers and there can therefore
be no assurance of such.  In the event the Company were to experience
difficulties with or the loss of services of its present manufacturers, the
Company believes that it would be able to retain the services of other
manufacturers; however, there can be no assurance that such services could be
retained on a timely basis or on terms as favorable as those with its present
manufacturers. 

     As part of the Company's strategy of taking advantage of the growth in mass
merchandising and value retailing, the Company will seek to continue introducing
its own brand name products, thereby providing the Company with a supply of
products and making the Company less reliant on third party and/or opportunistic
sources of merchandise.  The Company may also seek to acquire rights to
additional proprietary product lines through licensing or other arrangements,
although there can be no assurance of such.

     OPPORTUNISTIC PURCHASING AND SECONDARY SOURCING ACTIVITIES.  The Company
acts as a secondary sourcer of a broad range of name-brand and off-brand
merchandise, including health and beauty aids, cosmetics, fragrances, kitchen
items and other household products.  The Company acquires its merchandise in
negotiated purchases either directly from consumer goods manufacturers or from
wholesalers, retailers, financially distressed businesses, duty-free
distributors and other secondary sources located both in the United States and,
to a limited extent, in Europe, and sells the merchandise to retail chains and
other mass merchandisers located throughout the United States and, more
recently, in Canada.  


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During the year ended December 31, 1996, the Company purchased merchandise from
over 50 different suppliers and sold the merchandise to over 30 different
retailers, including, among others, BJ's Wholesale Club, McCrory's Stores,
Wal-Mart Stores, Bill's Dollar Stores and Hills Department Stores, which
accounted for approximately 36%, 10%, 8%, 7% and 5%, respectively, of the
Company's net sales in 1996.  The Company believes that its longstanding
relationships with many of its suppliers and customers are important to the
secondary sourcing activities of the Company, and that its relationship with its
suppliers and customers are good.

     In connection with its distribution activities, the Company has the ability
to repackage merchandise acquired by it or to provide other value-added services
at the request of a customer.  For example, if the Company were to acquire
merchandise which had been packaged by the manufacturer as a four-pack item
(I.E., four items to the package), the Company could, if requested by the
customer, repackage the item as a ten-pack item prior to delivery of the
merchandise to the customer.  Likewise, at a customer's request, the Company has
the ability to package several different items together to create a gift or
bonus package.  The Company believes that its ability to provide such
value-added services allows it to service the ongoing needs of its customers and
to enhance its sales and customer relations. 

     Because the Company focuses on the opportunistic acquisition of merchandise
(other than designer fragrances) such as purchases of closed-out, overstocked
and/or change-of-packaging brand name items, the Company is generally able to
purchase such merchandise at a discount below wholesale cost.  The Company then
sells the merchandise to discount retailers and other mass merchandisers who
seek to purchase products at discount prices in order to supplement their normal
inventory purchases or for special promotions. The merchandise is sold at prices
that are above the Company's cost, although at prices that are still generally
below wholesale.  Although the Company typically purchases merchandise before it
has located customers for such merchandise, it has sold substantially all
merchandise acquired by it in each of the last three fiscal years.

     The Company purchases the name-brand and off-brand merchandise which it
sells to retailers from over 50 suppliers, including consumer goods
manufacturers, wholesalers, retailers, financially distressed businesses,
duty-free distributors and other secondary sources.  The Company is continually
seeking to locate new sources of merchandise.  Generally, the Company will be
contacted by a manufacturer or other supplier when such supplier has excess
merchandise that is available for resale through the secondary market;
alternatively, the Company will also contact a supplier if it becomes aware that
the supplier has merchandise which it desires to sell. Although certain
suppliers may have provided a majority or all of a particular type of product or
particular category of merchandise, no supplier accounted for more than 10% of
the Company's total merchandise purchases for the year ended December 31, 1996
other than Stealth International, which accounted for approximately 14% of such
total purchases.  During the year ended December 31, 1996, substantially all of
the Company's secondary sourcing merchandise was purchased from domestic
suppliers, with the remainder being purchased from suppliers located in Europe.
The Company believes that the loss of any one of its suppliers would not have a
material adverse effect on the Company and that alternative sources of
merchandise are readily available in all existing product categories as well as
additional product categories. 

     All merchandise is purchased by the Company from its suppliers through
individually placed purchase orders.  The Company does not have any contractual
relationships with any of its suppliers and depends, instead, on its ongoing
relationships and prior dealings with such suppliers to obtain merchandise at
favorable prices when it becomes available to secondary suppliers.  The Company
believes that such ongoing relationships with its suppliers have resulted from
its prior dealings with such suppliers, 


                                          5

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in many cases over a period of years, and its reliability and strength as a
customer. Several of the Company's principals have been involved in the
opportunistic purchasing business for more than 20 years and have developed many
on-going contacts with suppliers. 

     Currently, all purchasing and pricing decisions with respect to the
Company's opportunistic purchasing activities are made by Messrs. Markowitz,
Sharp and Lazaro, who locate sources of merchandise and determine whether any
given product will be suitable for wholesale distribution to mass merchandise
retailers or other customers.  Generally, the Company believes that it has the
ability to sell all merchandise that is acquired by it.  The Company has credit
arrangements with substantially all of its existing suppliers, thereby allowing
the Company to purchase merchandise on account.  Generally, such credit
arrangements allow the Company to purchase merchandise with payment generally
due 30 days after the purchase. 

     The Company also acts as a wholesale distributor of prestige, designer
fragrances.  Historically, manufacturers of such fragrances have sold their
products primarily to leading department stores.  As a result, mass
merchandisers have traditionally only been able to obtain such items from
secondary sources such as the Company.  Typically, the Company purchases these
fragrances from other secondary sources such as export and import companies,
duty-free distributors and department stores which are liquidating their excess
inventory.  Unlike other merchandise which is acquired by the Company at prices
that are significantly below wholesale, the Company purchases the prestige
fragrances at above-wholesale prices (although still well below their normal
retail price).  The Company, in turn, sells such items to mass merchandisers.
The Company believes that sales of such fragrances will continue to constitute a
portion of its sales, although there can be no assurance of such. 

     The Company believes that a portion of the prestige fragrances purchased by
it may include trademarked products manufactured in foreign countries and
trademarked products manufactured in the United States that may have been sold
to foreign distributors.  From time to time, United States trademark owners and
their licensees and trade associations have initiated litigation or
administrative agency proceedings seeking to halt the importation into the
United States of such foreign manufactured or previously exported trademarked
products.  Although the Company is not currently the subject of any such legal
or administrative actions, and is not aware of any such threatened legal or
administrative actions, there can be no assurance that the Company's business
activities will not become the subject of such actions in the future, or that
future judicial, legislative or administrative agency action will not limit or
eliminate some or all of the secondary sources of supply of prestige fragrances
used by the Company.  However, the Company believes that any future limitation
on or elimination of its sources of supply for prestige fragrances for sale to
its customers would not have a material adverse effect on the Company, although
there can be no assurance of such.


     COMMISSION SALES.  In addition to establishing its own sources of
merchandise, the Company also acts as a sales agent for other manufacturers and
distributors of merchandise which is sold in the mass merchandise market. In
September 1994, the Company entered into a five-year agreement with Clyde
Duneier, Inc. ("Duneier"), a manufacturer and distributor of fine jewelry,
pursuant to which the Company acts as the exclusive sales agent for Duneier for
a specified account, in consideration for which the Company is paid a fixed
annual fee and royalty payments on net sales over certain specified amounts. 
The Company has also entered into an informal arrangement with Knowlton
Cosmetics, Ltd. ("Knowlton"), a Canadian manufacturer and distributor of bath
items, pursuant to which the Company acts as a sales agent for Knowlton for
certain specified accounts, in consideration for which the Company 


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is paid a commission on net sales to such accounts.  The Company currently
anticipates that, in light of its present plans to develop and sell more of its
proprietary brand name products, the Company may not enter into any additional
arrangements pursuant to which it would sell, on a commission basis, products
that are manufactured and distributed by third parties.  In addition, there can
be no guaranty that the Company's agreement with Duneier will be renewed upon
the expiration of such agreement in September 1999 or that its arrangement with
Knowlton will be continued or formalized.

     DEVELOPMENT OF "CELEBRITY-ENDORSED" PRODUCTS.  The Company believes that
the increasing popularity of consumer products endorsed by celebrities may
provide significant future opportunities for the Company.  Accordingly, the
Company is seeking to develop products for promotion by celebrity spokespersons,
which products will be sold by the Company to mass merchandising and electronic
retailers.  In this connection, the Company will seek to enter into agreements
with celebrities for whom it believes it will be able to successfully develop
products which will have consumer appeal. 

     In 1996, the Company entered into an arrangement with Regis Philbin,
co-host of the television program LIVE WITH REGIS AND KATHIE LEE, and Beau
Brummel, a leading New York City clothier, involving a line of menswear
accessories to be promoted by Mr. Philbin.  Pursuant to such arrangement, the
Company provided a portion of the financing required in connection with Mr.
Philbin's live television appearances on QVC Network in December 1996 and March
1997.  The Company is seeking to formalize and extend the terms of its
arrangement with such parties.  In addition, the Company has previously
developed a line of products endorsed by best-selling author Jackie Collins
which were sold on Home Shopping Network in 1994 and 1995, and, in 1996, the
Company sold directly into the traditional retail market a line of "Jackie
Collins Wild-Registered Trademark-" fragrances.  There can be no assurance that
the Company will be able to market additional amounts of celebrity-endorsed
products in the future, that it will be able to successfully participate in the
development and/or promotion of any other products for Mr. Philbin, Ms. Collins
or any other celebrities, that the Company will be able to retain the services
of any celebrities in the future or that the Company will be able to
successfully develop and/or promote any products for any celebrities.  There can
be no assurance that any such products so developed for Mr. Philbin, Ms. Collins
or any other celebrities will meet with consumer acceptance or generate any
significant revenues.

     In October 1996, the Company entered into an agreement with Viacom Consumer
Products, Inc. ("VCP") pursuant to which VCP has granted to the Company a
license to use the designs, trademarks, service marks, logos, visual
representations, characters and characterizations of the television series
CLUELESS-Registered Trademark- in connection with the manufacture and
distribution in the United States of a CLUELESS-Registered Trademark- line of
cosmetics (including, among others, nail care products, lip stick products,
cologne fragrances, mass market gift sets, signature gift sets and children's
gift sets).  Pursuant to the agreement, the Company has the exclusive right to
sell such items in mass market stores, grocery stores, drug stores, beauty
outlets, discount chain stores and wholesale clubs, and the non-exclusive right
to sell such items in toy stores and department stores; provided, however, that
under certain conditions (including failure to make a timely royalty payment or
failure to meet certain sales targets), the Company's exclusive rights shall
become non-exclusive.  The Company is required under the agreement to pay to VCP
a specified royalty fee on all items sold by the Company pursuant to the
agreement, and has paid to VCP a non-returnable advance of $90,000 (subject to
reduction in the event certain episodes of the show are not picked up for
broadcast) to be applied against the Company's royalty payments.  In addition,
the Company shall be required to pay to VCP on March 31, 1998 a guarantee of
$225,000, less the amount of the non-returnable advance paid by the Company to
VCP and the aggregate amount of royalties paid by the Company to VCP through
such date.  Furthermore, the Company is also  required under the agreement to
spend a designated amount each year on advertising for the CLUELESS-Registered
Trademark- cosmetics line.  The agreement commenced 


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on October 15, 1996 and will continue, subject to certain conditions, until
October 31, 1999; provided, however, that in the event the Company shall have
met certain royalty targets during the initial term, the Company shall have the
right to extend the agreement for an additional two-year period, subject to
payment of an additional advance and an additional guarantee; and provided
further that, in the event CLUELESS-Registered Trademark- is not picked up for
broadcast under certain circumstances, the Company shall have the option to
terminate the agreement.  As of the date hereof, the Company has commenced
manufacturing a line of CLUELESS-Registered Trademark- lipsticks, nail polishes
and mascaras, which line was launched in March 1997.  However, there can be no
assurance that these products will meet with consumer acceptance or that the
CLUELESS-Registered Trademark- show will continue to be broadcast during the
anticipated term of the agreement.

     In January 1997, the Company entered into an agreement with Bell Abbott 
Haussmann Inc. ("BAHI") pursuant to which the Company has been granted the 
exclusive right to use the trademark "Jabot-Registered Trademark-" in 
connection with the production, marketing and distribution of certain 
cosmetic and fragrance items (including, without limitation, perfumes, 
colognes, toilet water, talcum powder, bath gels and personal deodorants) in 
the United States and Canada, and has also been granted the exclusive right 
to use the trademark "Jabot for the Young and the Restless 
Generation-Registered Trademark-" in connection with the marketing and 
distribution of such items in Canada.  The "Jabot-Registered Trademark-" and 
"Jabot for the Young and the Restless Generation-Registered Trademark-" marks 
were inspired by the fictional name of a cosmetics company featured on a 
leading daytime television drama.  Pursuant to the agreement, the Company has 
the right to sell the cosmetic and fragrance items through various retail 
distribution channels, including mass merchandisers, retail stores, 
catalogues, electronic media, direct response advertising, mail order, 
telemarketing and other similar retail channels.  The Company is required 
under the agreement to pay to BAHI a specified royalty fee on all items sold 
by the Company pursuant to the agreement, and has paid to BAHI a 
nonrefundable $10,000 advance to be applied against the Company's royalty 
payments.  The agreement is for a term of five years commencing March 31, 
1997, and shall be automatically extended for an additional term of five 
years and a second additional term of ten years, in each case subject to 
certain minimum royalty payments having been met during the preceding term, 
and thereafter to subsequent additional terms of five years unless either 
party does not wish to extend the term of the agreement.  As of the date 
hereof, the Company has developed a line of "Jabot-Registered Trademark-" and 
"Jabot for the Young and the Restless Generation-Registered Trademark-" 
products which the Company currently anticipates will be launched of 1997.  
There can be no assurance that the Company will be successful in selling such 
products or that any such products developed by the Company will meet with 
consumer acceptance.

     In September 1996, the Company entered into an arrangement with ACI, Inc.
("ACI"), a developer and marketer of cosmetic products, relating to the
distribution and marketing of products endorsed by celebrity spokespersons
through electronic media and other retail channels.  Pursuant to this
arrangement, the Company will provide the financing required in connection with
developing, marketing and distributing the products to be promoted by such
celebrities and sold in the retail market.  All profits and losses resulting
from the sale of such products are to be divided equally between the Company and
ACI.  The Company has begun to develop products under this arrangement.

     To date, all merchandise sold by the Company in connection with the "Jackie
Collins" line of products has been purchased by the Company from third-party
manufacturers and distributors, both in the United States and abroad.  In
addition, the Company currently anticipates that all products developed by it as
television program "tie-in" products (including, without limitation, the
"Jabot-Registered Trademark-" and "Jabot for the Young and the Restless
Generation-Registered Trademark-" line of products to be marketed by the Company
pursuant to its agreement with BAHI and the CLUELESS-Registered Trademark- line
of products marketed by the Company pursuant to its agreement with VCP), as well
as other celebrity-endorsed products, if any, developed by the Company, 


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will be purchased from third-party manufacturers.  Typically, the Company
develops or will develop the design of the celebrity-endorsed products in
conjunction with the celebrity who is to promote such products, and the design
of any television "tie-in" products in conjunction with BAHI or VCP, as the case
may be.  Once the product has been developed in accordance with applicable
design and quality specifications, the Company will arrange for the manufacture
of the product by a third-party manufacturer according to the Company's design
specifications.  The Company does not enter into long-term contracts with its
third-party manufacturers, but instead purchases (and currently anticipates that
it will in the future continue to purchase) merchandise through individually
placed purchase orders.  Accordingly, the Company is dependent on the ability of
its manufacturers to meet applicable design and quality specifications. 
Although the Company believes that, in the event it were to experience
difficulties with or the loss of services of any of such manufacturers, it would
be able to engage other manufacturers who could be retained by the Company and
meet its production requirements on a timely basis, there can be no assurance of
such.  The loss of any of such manufacturers, or any significant delays in
obtaining other manufacturers in the event of any such loss, could have an
adverse effect on the Company's business and results of operations.  

     Although the Company is seeking to develop the "celebrity-endorsed" product
area of its business, including by marketing and distributing in the traditional
retail market merchandise which is originally offered for sale on television or
by developing products to be promoted by celebrities and sold directly in such
traditional markets, there can be no assurance that the Company will be
successful in its endeavors.  To date, the Company has not generated a
significant amount of revenues from such celebrity products, and there can be no
assurance that it will be able to successfully develop any such products or that
any such products developed by the Company will meet with consumer acceptance.
In addition, except as described above, as of the date hereof the Company has no
agreements, understandings or commitments related to such plan of development.

INVENTORY

     Merchandise acquired by the Company for resale to its mass market customers
is either shipped by the supplier to the Company's warehouse facility, which is
currently located in North Bergen, New Jersey, or is shipped by the supplier
directly to a customer from whom the Company has received a purchase order.  The
Company utilizes its North Bergen facility for the centralized receipt of goods
from suppliers, as well as the storage of inventory and the shipment of
inventory to its customers.  In addition, value-added services such as
repackaging of goods are also performed at this facility.

     Typically, all materials purchased by the Company for its proprietary
beauty aid and cosmetic products are delivered directly to the Company's
contract manufacturers, which provide filling and packaging services and perform
quality control and, in certain cases, distribute the finished products and, if
necessary, warehouse the products.  The Company currently anticipates that,
following the Company's planned May 1997 relocation to new office and warehouse
facilities, the Company will perform the distribution activities and warehousing
of finished products previously performed by the Company's contract
manufacturers.

     The Company has recently uncovered the theft of certain of its inventory
from its North Bergen, New Jersey premises.  The Company is currently in the
process of investigating this matter, and has retained the services of an
investigator to assist the Company in determining the manner in which such theft
occurred and the amount of inventory in question.  In addition, the Company is
currently reviewing its inventory security and control procedures in order to
determine any changes which must be made in 


                                          9

<PAGE>

order to prevent future theft.  Based on information known to the Company to
date, the Company believes that the theft was committed by a limited number of
warehouse employees of the Company and occurred in the fourth quarter of 1996. 
In addition, although the Company has not yet determined the amount of inventory
involved, the Company currently believes that the amount will be at least
$50,000 but is not expected to exceed $125,000.  The loss of such inventory
during the year ended December 31, 1996 had an adverse effect on the results of
operations of the Company for the fiscal year ended December 31, 1996.  Although
the Company has filed a notice of claim with its insurance carrier with respect
to this matter, the Company's current insurance policy provides coverage for
employee theft for only up to $100,000 per incident, with a $10,000 deductible. 
There can be no assurance that the Company will be successful in its claim under
such insurance policy, or that the amount collected by the Company thereunder
will satisfy the full amount of its losses.

COMPETITION

     The areas of business in which the Company engages are highly competitive
businesses.  The secondary sourcing business is characterized by intense
competition, both in the products sold and in the retaining of relationships
with suppliers and customers.  With respect to its ability to obtain
merchandise, the Company competes with other secondary sources, as well as with
wholesale distributors and retailers.  The Company believes that its ability to
purchase a broad array of merchandise at competitive prices is critical to its
success.  With respect to sales to its customers, the Company competes with
other secondary suppliers of merchandise, as well as with manufacturers who sell
directly to retail merchandisers.  In addition, with respect to products sold
under the Company's Linette-Registered Trademark-, Vea-Registered Trademark-,
Zia-Registered Trademark- and Loud Music-TM- brand names, the Company competes
with other manufacturers at the retail store level for shelf space and
promotional space.  Many of the Company's existing or potential competitors are
well established companies and have or will have substantially greater
financial, marketing and other resources than the Company.  The Company believes
that it competes on the basis of value, product assortment and availability,
service to customers and reputation, as well as on the basis of its
long-standing and well-established relationships with both its suppliers and
customers.  Although the Company believes that it will be able to compete
effectively on the basis of such factors, there can be no assurance of such.

     In connection with its "celebrity-endorsed" products business, the Company
competes or will compete with manufacturers and marketing organizations that
seek out celebrities to endorse products and assist in marketing programs for
their merchandise.  In addition, the Company believes that virtually all
celebrities have agents who can negotiate directly with retailers in order to
secure marketing contracts on their behalf.  The Company believes that it
competes on the basis of its ability to design products which are consistent
with the celebrities' respective preferences and characters and to provide such
products to retailers at competitive prices.  Furthermore, although the Company
is not aware of any other entities which currently manufacture, market or
develop television "tie-in" products to be sold on television during the airing
of the related program, the Company believes that any such products developed by
the Company will compete with other products sold in the electronic retailing
market (including through television infomercials and interactive television
shopping networks), and that these products, as well as the CLUELESS-Registered
Trademark- line of cosmetics to be sold by the Company, will compete with other
products sold in the traditional retail market which relate to characters or
themes of television shows or movies.  The Company believes that it will compete
on the basis of the unique nature of such television "tie-in" products, as well
as on its ability to provide such products at competitive prices.


                                          10

<PAGE>

TRADEMARK AND SERVICEMARK PROTECTION

     Products developed by the Company are sold under the Linette-Registered
Trademark-, Vea-Registered Trademark-, Zia-Registered Trademark- and Jackie
Collins Wild-Registered Trademark- trademarks and the "Loud Music-TM-" mark. 
The Company has registered the Linette-Registered Trademark-, Vea-Registered
Trademark-, Zia-Registered Trademark- and Jackie Collins Wild-Registered
Trademark- trademarks with the United States Patent and Trademark Office (the
"Trademark Office").  However, there can be no assurance that these marks do not
or will not violate the proprietary rights of others, that such marks would be
upheld if challenged or that the Company would not be prevented from using its
trademarks.  The Company has also applied to the Trademark Office for the
registration of the trademark "Loud Music," the trademark under which the
Company sells certain proprietary cosmetics products.  There can be no assurance
that registration of such trademark will be granted by the Trademark Office.  In
addition, the Company has also applied to the Trademark Office to register
certain other trademarks which it intends to use in the future in connection
with its own proprietary brand name products, and intends to register other
brand names chosen by the Company for its own line of products.  However, there
can be no assurance that the Company will be able to register any such marks. 

     Pursuant to the Company's agreement with VCP, the Company has been granted
a license to use the designs, trademarks, service marks, logos, visual
representations, characters and characterizations of the television series
CLUELESS-Registered Trademark- in connection with the manufacture and
distribution in the United States of a CLUELESS-Registered Trademark- line of
cosmetics (including, among others, nail care products, lip stick products,
cologne fragrances, mass market gift sets, signature gift sets and children's
gift sets).  In addition, pursuant to the Company's agreement with BAHI, the
Company has been granted the exclusive right to use the trademark
"Jabot-Registered Trademark-" in connection with the production, marketing and
distribution of certain cosmetic and fragrance items (including, without
limitation, perfumes, colognes, toilet water, talcum powder, bath gels and
personal deodorants) in the United States and Canada, and has also been granted
the exclusive right to use the trademark "Jabot for the Young and the Restless
Generation-Registered Trademark-" in connection with the marketing and
distribution of such items in Canada.

PERSONNEL

     The Company currently employs 17 full-time employees and approximately 25
part-time employees (the exact number of which fluctuates from time to time
based on the Company's needs), who are hired by the Company primarily to
repackage products and perform other similar services.  All of the Company's
full-time employees are paid on a salaried basis.  None of the Company's
employees are covered by any collective bargaining agreements.  Management
believes that its employee relations are good. 

INSURANCE

     To date, no material product liability claims have been made against the
Company; however, as a distributor of merchandise, including health and beauty
aids, cosmetics, fragrances and household items, the Company could be exposed to
possible liability claims from others for personal injury or property damage due
to design or manufacturing defects or otherwise.  The Company maintains a
product liability insurance policy that has a $1,000,000 per occurrence limit
and a $2,000,000 aggregate limit, and a $3,000,000 umbrella liability insurance
policy to cover claims in excess of the limits of its product liability
insurance.  In addition, the Company believes that the suppliers from whom it
purchases such merchandise, including the manufacturers thereof, maintain
adequate levels of product liability insurance.  


                                          11

<PAGE>

The Company also maintains other insurance, including insurance relating to
property and personal injury, which the Company believes is similar to that
maintained by comparable businesses and in amounts which the Company currently
considers adequate.  The Company believes that its insurance coverage, including
without limitation its product liability coverage, is adequate in light of prior
experience and future expectations. Nevertheless, a partially or completely
uninsured claim against the Company, if successful and of sufficient magnitude,
could have a material adverse effect on the Company. 


ITEM 2.   DESCRIPTION OF PROPERTY.

     The Company's principal executive offices are currently located at 1435 51
Street, North Bergen, New Jersey, 07047.  Such premises include approximately
18,000 square feet of office and warehouse space, and are leased on a
month-to-month basis at a monthly rent of $5,833.  The Company also leases
approximately 10,000 square feet of storage space in Middletown, New York from
LPD Packaging, Inc., one of the contract manufacturers of certain of the
Company's beauty aid and cosmetic products, which space the Company uses to
warehouse materials and finished products.  Pursuant to the Company's written
agreement with such lessor, the Company leased such space during the period from
October 1995 to December 1995 at an annual rate of $30,000 and will continue to
lease the space during the three-year period commencing January 1, 1996 at an
annual rent of $35,000. In addition, the Company leases approximately 500 square
feet of office space located in Milford, Massachusetts on a month-to-month basis
at a monthly rent of $700.  The Company also leases public warehouse space from
time to time on an as-needed basis for the storage of inventory. 

     The Company is currently in the process of moving its executive offices and
warehouse space to a new location in New Jersey.  Commencing on or about May 1,
1997, the Company's principal executive offices will be located at 495 River
Street, Paterson, New Jersey, 07524, which premises include approximately 50,500
square feet of office and warehouse space.  The lease is for a period of five
years commencing April 1, 1997, at a monthly rent of $8,310 in the first two
years, $16,476 in the third year and $20,643 in the fourth and fifth years.  In
addition, the Company is required under the lease to purchase certain machinery
and equipment from the lessor at a cost of $110,000, of which $33,333 is payable
as of April 1, 1997 and the remainder of which is payable in two installments
through April 1, 1998.  The Company is also obligated to reimburse the lessor in
the third, fourth and fifth years of the lease for the Company's proportionate
share of any increases in real estate taxes and assessments over the amount of
such taxes and assessments during calendar year 1997.

     The Company believes that the space afforded by its properties will be
adequate for the current needs of its business and that, following the Company's
relocation to the Paterson, New Jersey facilities, the Company will generally no
longer be required to lease public warehouse space.


                                          12

<PAGE>

ITEM 3.   LEGAL PROCEEDINGS.

     In December, 1995, the Company, Mr. Markowitz and Mr. Mirsky were named as
defendants-in-counterclaim in an action brought in the Supreme Court of the
State of New York, County of New York, entitled GERSTEN, SAVAGE, KAPLOWITZ &
CURTIN, LLP V. PETER Z. ROSNER AND HINDALENE ROSNER (95/126559).  The
counterclaims alleged, among other things, that Mr. Rosner had acted as a
"finder" in connection with the Company's IPO and that he had entered into an
oral agreement with the Company and the underwriter engaged by the Company in
the IPO pursuant to which he would be compensated for his services out of the
proceeds of the IPO and would receive warrants to purchase Common Stock.  In
January 1996, all counterclaims asserted against the Company, Mr. Markowitz and
Mr. Mirsky were dismissed by the court.

     In February 1997, the Company and Paramount Pictures Corporation, an
affiliate of VCP ("Paramount"), were named as defendants in an action brought in
the United States District Court for the Southern District of California
entitled SASSABY, INC. V. PARAMOUNT PICTURES CORPORATION AND SEL-LEB MARKETING,
INC. (No. 97CV0197S (JFS)).  The plaintiff in this action, a manufacturer of a
line of cosmetic products which are marketed under the trademark "Jane"-TM-, has
recently commenced marketing a type of makeup known as concealer under the name
"Clueless."   Plaintiff alleges that the marketing and sale of the CLUELESS line
of cosmetics by the Company constitutes trademark infringement and unfair
competition, and seeks to enjoin the Company from using the CLUELESS mark. 
Plaintiff also seeks damages in an unspecified amount.  Pursuant to the
Company's agreement with VCP, Paramount (on behalf of VCP) is assuming the
defense of this action on behalf of the Company, and the Company shall be
entitled to be indemnified by VCP for any losses suffered by it as a result of
this action.  The Company has been advised by Paramount that it believes that
plaintiff's claims are without merit and will be vigorously defended by
Paramount.

     Except for proceedings in the normal course of business and the proceeding
described above, the Company is not a party to or involved in any pending legal
proceedings.


ITEM 4.   SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS.

     The Company did not submit any matters to the vote of security holders
during the fourth quarter of the fiscal year ended December 31, 1996.


                                          13

<PAGE>

                                       PART II

ITEM 5.   MARKET FOR COMMON EQUITY AND RELATED STOCKHOLDER MATTERS.

     A.   MARKET INFORMATION.

     The shares of Common Stock of the Company commenced trading on the Nasdaq
Small Capitalization Market under the symbol "SELB" on July 13, 1995.  The range
of high and low reported closing sales prices for the Common Stock as reported
by Nasdaq since the commencement of trading were as follows:

                                                       HIGH           LOW
                                                       ----           ---
FISCAL YEAR 1995(1)
- -------------------

Quarter Ended:

     July 13, 1995 to September 30, 1995              $3.17         $2.71

     December 31, 1995                                $5.50         $2.81

FISCAL YEAR 1996(1)
- -------------------

Quarter Ended:                                                      

     March 31, 1996                                   $5.375        $4.50

     June 30, 1996                                    $8.250        $6.00

     September 30, 1996                               $7.750        $5.625

     December 31, 1996                                $7.625        $5.125


____________________
(1)  All share prices prior to February 29, 1996 have been adjusted to give
     effect to a three-for-one stock split which was effected by the Company in
     the form of a share distribution on February 29, 1996 (the "Share
     Distribution").  Pursuant to the Share Distribution, each holder of record
     of Common Stock on February 2, 1996 received two additional shares of
     Common Stock for each share held on such date.


     The prices set forth above reflect inter dealer prices, without retail
mark-up, mark-down or commission and may not necessarily represent actual
transactions.

     B.   HOLDERS.

     On March 31, 1997, as reported by the Company's transfer agent, shares of
Common Stock were held by 16 persons, based on the number of record holders,
including several holders who are nominees for an undetermined number of
beneficial owners.


                                          14

<PAGE>

     C.   DIVIDENDS.

     Prior to the Linette Merger, the Company and Linette Cosmetics were treated
as S Corporations for federal and certain state income tax purposes.  As a
result, earnings of such companies during such period were taxed directly to
Harold Markowitz, the Chairman of the Board of the Company, Paul Sharp, the
President and Chief Executive Officer of the Company, and Jorge Lazaro, the
Executive Vice President and Secretary of the Company, who comprised all of the
shareholders of the Company and Linette Cosmetics during such period, rather
than to the Company or Linette Cosmetics, as the case may be.  On May 17, 1995,
the Company declared a distribution payable to such shareholders in an amount
equal to the taxes payable on the earnings of the Company during the period from
the date of its formation on September 21, 1993 (and, in the case of Linette
Cosmetics, from January 1, 1994) to the date of the consummation of the Linette
Merger (the "S Corporation Distribution"), such distribution to be payable
following the consummation of the IPO after the amount thereof had been
determined.  In September and October of 1995, the Company paid the S
Corporation Distribution to Messrs. Markowitz, Sharp and Lazaro in an aggregate
amount of approximately $156,250.

     Other than the S Corporation Distribution, the Company has not declared or
paid a cash dividend on its Common Stock since its inception.  The payment by
the Company of dividends, if any, is within the discretion of the Board of
Directors and will depend on the Company's earnings, if any, its capital
requirements and financial condition, as well as other relevant factors.  The
Board of Directors does not intend to declare any dividends in the foreseeable
future, but instead intends to retain earnings, if any, for use in the Company's
business operations.


ITEM 6.   MANAGEMENT'S DISCUSSION AND ANALYSIS OR PLAN OF OPERATION

     The following discussion and analysis of the Company's results of
operations, liquidity and financial condition should be read in conjunction with
the Financial Statements of the Company and related notes thereto.


RESULTS OF OPERATIONS

FISCAL YEAR 1996 COMPARED TO FISCAL YEAR 1995

     Net sales for the fiscal year ended December 31, 1996 were $13,318,088
compared to $11,286,114 for the fiscal year ended December 31, 1995,
representing an increase of 18%.  This increase in net sales resulted primarily
from increased sales of the Company's own proprietary brand name line of beauty
aids and cosmetics.

     Income from commissions increased from $194,021 in fiscal year 1995 to
$204,658 in fiscal year 1996.

     Cost of sales increased from $8,868,566 in 1995 to $10,601,237 in 1996. 
The cost of goods sold increased as a percentage of sales from 78.6% in 1995 to
79.6% in 1996.  The Company has recently uncovered the theft of certain of its
inventory from its North Bergen, New Jersey premises.  Based on information
known to the Company to date, the Company believes that the theft was committed
by a limited number of warehouse employees of the Company and occurred in the
fourth quarter of 1996.  Although the Company has not yet determined the amount
of inventory involved, the Company currently 


                                          15

<PAGE>

anticipates that the amount will be at least $50,000, but is not expected to
exceed $125,000.  This loss had an adverse effect on cost of goods sold for
1996.

     Selling, general and administrative ("SG&A") expenses increased from
$2,016,412 in 1995 to $2,631,839 in 1996.  The principal components of SG&A
generally are payroll, rent, commissions, insurance, legal, accounting and other
fees paid to third parties and travel and promotional expenses.  The increase in
SG&A expenses in 1996 resulted primarily from costs incurred in connection with
the development of new product lines, including the Company's
"Clueless-Registered Trademark-," "Loud Music-TM-," "Jabot-Registered
Trademark-" and "Jabot for the Young and Restless Generation-Registered
Trademark-" lines, increased payroll and rent expenses resulting from the
Company's having hired additional employees to manage its increased cosmetics
business and having leased additional warehouse space to store materials used in
producing its cosmetic products, increased travel expenses incurred in
connection with sales activities and an increase in the allowance for doubtful
accounts relating to certain past-due receivables of the Company.

     As a result of the increase in the cost of sales and the increase in the
SG&A expenses, total operating expenses increased from $10,884,978 in 1995 to
$13,233,076 in 1996.

     As a result of the increase in the Company's operating expenses, operating
income decreased from $595,157 in 1995 to $289,670 in 1996.

     Other income was $2,540 for 1996 compared to $101,489 for the year 1995. 
Other income in 1995 was primarily comprised of proceeds of approximately
$49,000 resulting from the settlement of an insurance claim and restitution by a
former employee in the amount of $52,000.

     The provision for income taxes was $118,000 in 1996, compared to $234,000
in 1995.  The provision for income taxes in 1995 reflects taxes owed by the
Company with respect to earnings of the Company during the period following the
termination of its status as an S Corporation.


LIQUIDITY AND CAPITAL RESOURCES

     During 1995, the Company completed the IPO, in which it sold an aggregate
(after giving effect to the Share Distribution) of 2,760,000 units (the
"Units"), with each unit consisting of one share of Common Stock and one
redeemable warrant to purchase one share of Common Stock (a "Warrant"), at a
price of $1.67 per Unit for gross proceeds of $4,600,000.

     After deducting fees and expenses of the IPO of approximately $1,274,000,
the net proceeds of the IPO were used to repay $850,000 of loans outstanding
under the Company's then existing borrowing arrangement with a bank and a
$250,000 note (the "Bridge Note") which had been issued to a bridge investor
(the "Bridge Investor") in connection with certain bridge financing secured by
the Company.  The remaining $2,226,000 was added to working capital.

     In connection with the Company's IPO, the balance of loans to the Company
by related parties, which was $769,000 at such time, was reduced by $300,000. 
The debt of $300,000 was converted into conversion units (equivalent to the
Units sold in the IPO) at the rate of $1.67 per conversion unit for an aggregate
of 180,000 conversion units (after giving effect to the Share Distribution). 
The remaining $469,000 was scheduled to be repaid by the Company with interest
at an annual rate of 8% on January 20, 1997 out of available working capital, if
available, on such terms as were to be determined by the 


                                          16

<PAGE>

board of directors of the Company.  On March 21, 1996, the Company repaid such
remaining balance at a discount of $46,900 and increased additional paid-in
capital by a corresponding amount.

     Prior to the consummation of the Linette Merger, the Company and Linette
Cosmetics were treated as S Corporations.  As a result, earnings of such
companies during such period were taxed for federal and certain state income tax
purposes directly to the shareholders of the companies.  On May 17, 1995, the
Company declared the S Corporation Distribution payable to the shareholders of
such companies prior to the Linette Merger in an amount equal to the taxes
payable on earnings of the Company during the period of its S Corporation
status, which distribution was payable following the consummation of the IPO
after the amount thereof had been determined.  In September and October of 1995,
the Company paid S Corporation Distributions in the aggregate amount of
approximately $156,250.

     In May 1995, the Company borrowed, for working capital purposes and to pay
a portion of the expenses of the IPO, an aggregate of $250,000 (the "Bridge
Financing") from the Bridge Investor, an accredited investor unaffiliated with
the Company or any of its executives or directors.  In connection with the
Bridge Financing, the Company issued to the Bridge Investor (i) the Bridge Note,
which bore interest at the rate of 8% per annum and was due and payable on the
earlier of the consummation of the IPO or November 23, 1995 and (ii) 3,000,000
warrants (the "Bridge Warrants"), each of which was exercisable until November
23, 1995 and entitled the holder thereof to purchase one share of Common Stock
for $2.00 (after giving effect to the Share Distribution).  Upon the
consummation of the IPO, each Bridge Warrant automatically converted into a
warrant having the same terms as the Warrants.  The Company used a portion of
the proceeds of the IPO to repay the entire principal amount of the Bridge Note,
plus accrued interest thereon.

     On November 6, 1995, the Company entered into a Loan and Security Agreement
(the "Loan Agreement") with United Jersey Bank (the "Lender") pursuant to which
it obtained a revolving line of credit for general working capital purposes in
an aggregate principal amount up to $2,000,000, subject to a borrowing base
limitation.  The line of credit bears interest at fluctuating rates per annum
based on the "Prevailing Base Rate" (as defined in the Loan Agreement) of the
Lender.  As of April 8, 1997, the outstanding balance under this line of credit
was $750,000.  Any funds borrowed by the Company under the Loan Agreement are
secured primarily by the inventory and receivables of the Company.  The Loan
Agreement terminates on May 31, 1997.  Although the Company anticipates that it
will renew the Loan Agreement upon its termination, there can be no assurance
that the Loan Agreement will be renewed at such time.

     During the fiscal year ended December 31, 1996, Warrants to purchase
813,477 shares of Common Stock were exercised, resulting in net proceeds to the
Company of $1,372,333.  Subsequent to December 31, 1996, an aggregate of 383,768
shares of Common Stock were issued by the Company upon the exercise of Warrants,
options and warrants held by an affiliate of the Company, resulting in net
proceeds to the Company of $623,077.

     At December 31, 1996, the Company had working capital of $5,575,016 and
cash and short-term investments of $129,538.
  
     The Company believes that, based upon the Company's existing cash balances,
including cash generated from the exercise of outstanding options and Warrants,
anticipated cash flow from the Company's operations, anticipated growth and the
availability of additional funds under the Loan Agreement, the Company will be
able to satisfy the Company's cash requirements for at least twelve 


                                          17

<PAGE>

months.  In the event the Company's plans change (due to unanticipated expenses
or difficulties or otherwise), or if the Company's existing cash balances and
projected cash flow otherwise prove insufficient to fund operations, the Company
could be required to seek additional financing sooner than currently
anticipated.  Except for the Loan Agreement, which expires on May 31, 1997, the
Company has no current arrangements with respect to, or sources of, additional
financing.  Accordingly, there can be no assurance that additional financing
will be available to the Company when needed, on commercially reasonable terms,
or at all.  The Company's inability to obtain such additional financing could
have a material adverse effect on the Company's long-term liquidity and on the
proposed business expansion plans of the Company.


CAUTIONARY STATEMENT

     This Annual Report on Form 10-KSB contains certain forward-looking
statements, including statements concerning the adequacy of the Company's
sources of cash to finance its current and future operations.  Actual results
could differ materially from those projected as a result of various factors,
including but not limited to general trends in the retail industry, the ability
of the Company to successfully implement its expansion plans, consumer
acceptance of any products developed and sold by the Company, and the ability of
the Company to develop its "celebrity" product business.


ITEM 7.   FINANCIAL STATEMENTS

     The financial statements of the Company are set forth in a separate section
of this Annual Report on Form 10-KSB.  See "Item 13. Exhibits and Reports on
Form 8-K" and the Index to Financial Statements on page F-1 of this Annual
Report on Form 10-KSB.


ITEM 8.   CHANGES IN AND DISAGREEMENTS WITH ACCOUNTANTS ON ACCOUNTING AND
          FINANCIAL DISCLOSURE

     None.


                                          18

<PAGE>

                                       PART III

ITEM 9.   DIRECTORS, EXECUTIVE OFFICERS, PROMOTERS AND CONTROL PERSONS;
          COMPLIANCE WITH SECTION 16(A) OF THE EXCHANGE ACT

     See the section captioned "Election of Directors" included in the Company's
Proxy Statement in connection with its Annual Meeting scheduled to be held on
May 29, 1997, which section is incorporated herein by reference.


ITEM 10.  EXECUTIVE COMPENSATION

     See the section captioned "Executive Compensation" included in the
Company's Proxy Statement in connection with its Annual Meeting scheduled to be
held on May 29, 1997, which section is incorporated herein by reference.


ITEM 11.  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     (a)  SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS

     See the section captioned "Principal Shareholders of the Company" included
in the Company's Proxy Statement in connection with its Annual Meeting scheduled
to be held on May 29, 1997, which section is incorporated herein by reference.

     (b)  SECURITY OWNERSHIP OF DIRECTORS AND OFFICERS


     See the section captioned "Principal Shareholders of the Company" included
in the Company's Proxy Statement in connection with its Annual Meeting scheduled
to be held on May 29, 1997, which section is incorporated herein by reference.

     (c)  CHANGES IN CONTROL

     The Company knows of no contractual arrangements which may, at a subsequent
date, result in a change of control of the Company.


ITEM 12.  CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     See the section captioned "Certain Transactions" included in the Company's
Proxy Statement in connection with its Annual Meeting scheduled to be held May
29, 1997, which section is incorporated herein by reference.


                                          19

<PAGE>

ITEM 13.  EXHIBITS AND REPORTS ON FORM 8-K

     (a)  EXHIBITS

     (1)  The financial statements of the Company and the report thereon listed
     on the Index to Financial Statements on page F-1 hereof are being filed as
     part of this Annual Report on Form 10-KSB.

     (2)  The following exhibits are being filed as part of this Annual Report
     on Form 10-KSB:

     1.1     Underwriting Agreement dated July 13, 1995 between the Company and
             Duke & Co., Inc. (incorporated by reference to Exhibit 10.1 to the
             Company's Quarterly Report on Form 10-QSB for the quarterly period
             ended September 30, 1995).

     2.1     Agreement and Plan of Merger of Lea Cosmetics, Inc. into the
             Company dated July 31, 1995, together with Certificate of Merger
             filed with the Secretary of State of the State of Delaware on
             August 3, 1995 (incorporated by reference to Exhibit 2.1 to the
             Company's Annual Report on Form 10-KSB for the fiscal year ended
             December 31, 1995).

     3.1     Certificate of Incorporation of the Company, as amended
             (incorporated by reference to Exhibit 3.1 to the Company's Annual
             Report on Form 10-KSB for the fiscal year ended December 31, 1995).

     3.2     Amended and Restated By-Laws of the Company (incorporated by
             reference to Exhibit 3.2 to the Company's Quarterly Report on Form
             10-QSB for the quarterly period ended June 30, 1995).

     4.1     Form of Certificate for Common Stock (incorporated by reference to
             Exhibit 4.1 to Amendment No. 2 to the Company's Registration
             Statement on Form SB-2 (Registration No. 33-88134), as filed with
             the Securities and Exchange Commission on June 28, 1995 ("Amendment
             No. 2")).

     4.2     Warrant Agreement dated as of July 20, 1995 between the Company,
             Continental Stock Transfer & Trust Company and Duke & Co., Inc.
             (incorporated by reference to Exhibit 4.1 to the Company's
             Quarterly Report on Form 10-QSB for the quarterly period ended June
             30, 1995).

     4.3     Form of Warrant Certificate (incorporated by reference to Exhibit
             4.3 to Amendment No. 2).

     4.4     Underwriter's Warrant dated July 20, 1995, issued by the Company to
             Duke & Co., Inc. (incorporated by reference to Exhibit 4.2 to the
             Company's Quarterly Report on Form 10-QSB for the quarterly period
             ended June 30, 1995).

     4.5     Warrant and Registration Agreement dated as of July 20, 1995
             between the Company and Jan Mirsky (incorporated by reference to
             Exhibit 4.5 to the Company's Annual Report on Form 10-KSB for the
             fiscal year ended December 31, 1995).


                                          20

<PAGE>

     4.6     Registration Rights Agreement dated as of May 19, 1995 between the
             Company and Wellington Corporation N.V. (incorporated by reference
             to Exhibit 4.7 to Amendment No. 1 to the Company's Registration
             Statement on Form SB-2 (Registration No. 33-88134), as filed with
             the Securities and Exchange Commission on May 24, 1995 ("Amendment
             No. 1")).

     4.7     1995 Stock Option Plan of the Registrant (incorporated by reference
             to Exhibit 4.3 to the Company's Quarterly Report on Form 10-QSB for
             the period ended June 30, 1995).

     4.8     1995 Nonemployee Directors' Stock Option Plan of the Registrant
             (incorporated by reference to Exhibit 10.3 to the Company's
             Quarterly Report on Form 10-QSB for the period ended June 30,
             1995).

     4.9     Form of Stock Option Agreements under the 1995 Stock Option Plan
             (incorporated by reference to Exhibit 4.3 to the Company's
             Registration Statement on Form S-8, as filed with the Commission on
             January 10, 1997).

     4.10    Form of Stock Option Agreement under the 1995 Nonemployee
             Directors' Stock Option Plan (incorporated by reference to Exhibit
             4.4 to the Company's Registration Statement on Form S-8, as filed
             with the Commission on January 10, 1997).

     10.1    Agreement dated November 1, 1993 between Chances, Inc. and Linette
             Cosmetics, Inc., together with Assignment of Contract by Linette
             Cosmetics, Inc. to the Company and letter dated May 9, 1995
             (incorporated by reference to Exhibit 10.1 to Amendment No. 1).

     10.1(A) Agreement dated July 19, 1995 by and between Chances, Inc. and the
             Company (incorporated by reference to Exhibit 10.1(A) to the
             Company's Annual Report on Form 10-KSB for the fiscal year ended
             December 31, 1995).

     10.2    Agreement dated January 1, 1994 between Carlton Varney and the
             Company (incorporated by reference to Exhibit 10.2 to Amendment No.
             1).

     10.3    Product Promotion Agreement dated August 23, 1994 between American
             Pop, Inc. and the Company (incorporated by reference to Exhibit
             10.3 to Amendment No. 1).

     10.4    Product Promotion Agreement dated December 1994 between Linda
             Levinson and the Company (incorporated by reference to Exhibit
             10.4(A) to Amendment No. 1).

     10.5    Product Promotion Agreement dated August 1994 between Eden Ventures
             Corporation and the Company (incorporated by reference to Exhibit
             10.4(B) to Amendment No. 1).

     10.6    Product Promotion Agreement dated March 1995 between Best Buddies
             International, Inc. and the Company (incorporated by reference to
             Exhibit 10.12 to Amendment No. 1).

     10.7    Agreement dated September 1994 between Clyde Duneier, Inc. and
             Linette Cosmetics, Inc. (incorporated by reference to Exhibit 10.5
             to Amendment No. 1).


                                          21

<PAGE>

     10.8    Agreement dated October 25, 1993 between Tri-Star Products, Inc.
             and Linette Cosmetics, Inc. (incorporated by reference to Exhibit
             10.6 to Amendment No. 1).

     10.9    Agreement dated April 1995 between River Products, Inc. and the
             Company (incorporated by reference to Exhibit 10.13 to Amendment
             No. 1).

     10.10   Financial Advisory and Investment Banking Agreement, dated as of
             July 20, 1995, between the Company and Duke & Co., Inc.
             (incorporated by reference to Exhibit 10.4 to the Company's
             Quarterly Report on Form 10-QSB for the quarterly period ended June
             30, 1995).

     10.11   Letter Agreement dated September 10, 1992 between Linette
             Cosmetics, Inc. and H. Howlin International, Inc. (incorporated by
             reference to Exhibit 10.11 to Amendment No. 1).

     10.12   1995 Stock Option Plan of the Company (incorporated by reference to
             Exhibit 10.2 to the Company's Quarterly Report on Form 10-QSB for
             the quarterly period ended June 30, 1995).

     10.13   1995 Nonemployee Directors' Stock Option Plan (incorporated by
             reference to Exhibit 10.3 to the Company's Quarterly Report on Form
             10-QSB for the quarterly period ended June 30, 1995).

     10.14   Stock Purchase Agreement dated May 18, 1995 between the Company and
             Larry H. Pallini (incorporated by reference to Exhibit 10.14 to
             Amendment No. 1).

     10.15   Employment Agreement dated as of June 30, 1995 between the Company
             and Harold Markowitz (incorporated by reference to Exhibit 10.7 to
             the Company's Quarterly Report on Form 10-QSB for the quarterly
             period ended June 30, 1995).

     10.16   Employment Agreement dated as of June 30, 1995 between the Company
             and Paul Sharp (incorporated by reference to Exhibit 10.8 to the
             Company's Quarterly Report on Form 10-QSB for the quarterly period
             ended June 30, 1995).

     10.17   Employment Agreement dated as of June 30, 1995 between the Company
             and Jan Mirsky (incorporated by reference to Exhibit 10.9 to the
             Company's Quarterly Report on Form 10-QSB for the quarterly period
             ended June 30, 1995).

     10.18   Employment Agreement dated as of June 30, 1995 between the Company
             and Jorge Lazaro (incorporated by reference to Exhibit 10.10 to the
             Company's Quarterly Report on Form 10-QSB for the quarterly period
             ended June 30, 1995).

     10.19   Employment Agreement dated as of September 27, 1995 between the
             Company and Jack Koegel (incorporated by reference to Exhibit 10.19
             to the Company's Annual Report on Form 10-KSB for the fiscal year
             ended December 31, 1995).

     10.20   Subscription Agreement executed May 19, 1995 by Wellington
             Corporation N.V. (incorporated by reference to Exhibit 10.20 to
             Amendment No. 2).


                                          22

<PAGE>

     10.21   Agreement dated as of July 8, 1995 between Larry H. Pallini and the
             Company (incorporated by reference to Exhibit 10.21 to the
             Company's Annual Report on Form 10-KSB for the fiscal year ended
             December 31, 1995).

     10.22   Contribution Agreement dated as of July 13, 1996 by and among the
             Company and Harold Markowitz, Paul Sharp and Jorge Lazaro
             (incorporated by reference to Exhibit 10.13 to the Company's
             Quarterly Report on Form 10-QSB for the quarterly period ended
             September 30, 1995).

     10.23   Debt Conversion Agreement dated as of July 13, 1995 by and among
             the Company, Harold Markowitz, Paul Sharp and Jorge Lazaro
             (incorporated by reference to Exhibit 10.14 to the Company's
             Quarterly Report on Form 10-QSB for the quarterly period ended
             September 30, 1995).

     10.24   Loan and Security Agreement dated as of November 6, 1995 by and
             between United Jersey Bank and the Company (incorporated by
             reference to Exhibit 10.15 to the Company's Quarterly Report on
             Form 10-QSB for the quarterly period ended September 30, 1995).

     10.25   Trademark License Agreement dated January 28, 1997 between Bell
             Abbott Haussmann Inc. and the Company.

     10.26   Letter Agreement between the Company and LPD Packaging, Inc
             (incorporated by reference to Exhibit 10.26 to the Company's Annual
             Report on Form 10-KSB for the fiscal year ended December 31, 1995).

     10.27   Merchandising License Agreement dated as of October 16, 1996
             between Viacom Consumer Products, Inc. and the Company.

     10.28   Lease dated as of February 5, 1997 between Bascom Corp. and the
             Company.

     11.1    Statement re: computation of per share earnings (not required
             because the relevant computation can be clearly determined from
             material contained in the financial statements).

     23      Consent of Goldstein Golub Kessler & Company, P.C.

     27      Financial Data Schedule.

     (b)  REPORTS ON FORM 8-K

             The Company did not file any Reports on Form 8-K during the fiscal
     year ended December 31, 1996.


                                          23

<PAGE>

                                      SIGNATURES

     In accordance with Section 13 or 15(d) of the Securities Exchange Act of
1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.

                                             SEL-LEB MARKETING, INC.
                                             (Registrant)


                                             By:  /s/ Harold Markowitz
                                                ----------------------------
                                                Harold Markowitz
                                                Chairman of the Board


                                             Date:  April 15, 1997


     In accordance with the Securities Exchange Act of 1934, this report has
been signed below by the following persons on behalf of the registrant and in
the capacities and on the dates indicated.


         NAME                           TITLE                         DATE
         ----                           -----                         ----


 /s/ Harold Markowitz
- -----------------------
  Harold Markowitz       Chairman of the Board and Director       April 15, 1997

 /s/ Paul Sharp
- -----------------------
  Paul Sharp             President, Chief Executive Officer and   April 15, 1997
                         Director 
                         (principal executive officer)

 /s/ Jan S. Mirsky                                                              
- -----------------------
  Jan S. Mirsky          Executive Vice President - Finance,      April 15, 1997
                         Chief Operating Officer and Director
                         (principal financial and accounting 
                         officer)

 /s/ Jack Koegel                                                                
- -----------------------
  Jack Koegel            Vice Chairman of the Board and           April 15, 1997
                         Director

 /s/ Jorge Lazaro                                                               
- -----------------------
  Jorge Lazaro           Executive Vice President, Secretary and  April 15, 1997
                         Director


                                          24

<PAGE>

 /s/ Stanley R. Goodman                                                         
- -----------------------
  Stanley R. Goodman     Director                                 April 15, 1997

 /s/ Edward C. Ross                                                             
- -----------------------
  Edward C. Ross         Director                                 April 15, 1997

 /s/ L. Douglas Bailey                                                          
- -----------------------
  L. Douglas Bailey      Director                                 April 15, 1997


                                          25

<PAGE>

                                                         SEL-LEB MARKETING, INC.
                                                   INDEX TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
INDEPENDENT AUDITOR'S REPORT                                            F-2


FINANCIAL STATEMENTS:

   Balance Sheet                                                        F-3
   Statement of Income                                                  F-4
   Statement of Shareholders' Equity                                 F-5 - F-6
   Statement of Cash Flows                                              F-7
   Notes to Financial Statements                                     F-8 - F-17


                                                                             F-1


<PAGE>



INDEPENDENT AUDITOR'S REPORT




The Board of Directors
Sel-Leb Marketing, Inc.


We have audited the accompanying balance sheet of Sel-Leb Marketing, Inc. as of
December 31, 1996 and the related statements of income, shareholders' equity,
and cash flows for each of the two years in the period ended December 31, 1996. 
These financial statements are the responsibility of the Company's management. 
Our responsibility is to express an opinion on these financial statements based
on our audits.

We conducted our audits in accordance with generally accepted auditing
standards.  Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement.  An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements.  An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation. 
We believe that our audits provide a reasonable basis for our opinion.

In our opinion, the financial statements referred to above present fairly, in
all material respects,  the financial position of Sel-Leb Marketing, Inc. as of
December 31, 1996 and the results of its operations and its cash flows for each
of the two years in the period ended December 31, 1996 in conformity with
generally accepted accounting principles.




GOLDSTEIN GOLUB KESSLER & COMPANY, P.C.
New York, New York

March 23, 1997

                                                                             F-2


<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                                   BALANCE SHEET
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

DECEMBER 31, 1996
- --------------------------------------------------------------------------------

ASSETS (Note 6)

Current Assets:
  Cash and cash equivalents (Note 1)                                $  129,538
  Accounts receivable, less allowance for doubtful 
   accounts of $275,000                                              3,247,812
  Inventory (Note 1)                                                 3,746,124
  Due from officer                                                      23,274
  Prepaid expenses and other current assets                            304,797
  Deferred income tax asset, net of valuation allowance 
   (Note 10)                                                            95,000
- --------------------------------------------------------------------------------
    TOTAL CURRENT ASSETS                                             7,546,545

Property and Equipment - at cost, net of accumulated 
depreciation and amortization (Notes 1 and 3)                          356,251

Goodwill (Note 2)                                                      252,063

Other Assets                                                            60,125
- --------------------------------------------------------------------------------
    TOTAL ASSETS                                                    $8,214,984
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:
  Accounts payable and accrued expenses (Note 4)                    $1,420,609
  Loan payable - bank (Note 6)                                         300,000
  Due to affiliate (Note 9)                                             64,398
  Income taxes payable (Note 10)                                       186,522
- --------------------------------------------------------------------------------
    TOTAL CURRENT LIABILITIES                                        1,971,529
- --------------------------------------------------------------------------------

Commitments and Contingency (Notes 5, 6 and 12)

Shareholders' Equity (Notes 7 and 8):
  Common stock - $.01 par value; authorized 40,000,000 
   shares, issued and outstanding 8,268,477 shares                      82,685
  Additional paid-in capital                                         5,632,512
  Retained earnings                                                    588,258
  Less receivable in connection with equity transactions               (60,000)
- --------------------------------------------------------------------------------
    TOTAL SHAREHOLDERS' EQUITY                                       6,243,455
- --------------------------------------------------------------------------------
    TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY                      $8,214,984
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                                               See Notes to Financial Statements

                                                                             F-3


<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                             STATEMENT OF INCOME
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

YEAR ENDED DECEMBER 31,                                     1996          1995
- --------------------------------------------------------------------------------

Revenue:
  Net sales (Notes 1 and 11)                         $13,318,088   $11,286,114
  Commission income (Note 1)                             204,658       194,021
- --------------------------------------------------------------------------------
Total revenue                                         13,522,746    11,480,135
- --------------------------------------------------------------------------------

Operating expenses:
  Cost of sales (Note 9)                              10,601,237     8,868,566
  Selling, general and administrative expenses
   (Notes 1 and 5)                                     2,631,839     2,016,412
- --------------------------------------------------------------------------------
Total operating expenses                              13,233,076    10,884,978
- --------------------------------------------------------------------------------

Operating income                                         289,670       595,157

Interest expense, net of interest income of $11,755 
 and $34,972, respectively (Note 9)                      (16,475)      (83,809)

Other income                                               2,540       101,489
- --------------------------------------------------------------------------------

Income before provision for income taxes and minority
 interest in earnings of subsidiary                      275,735       612,837

Provision for income taxes (Note 10)                    (118,000)     (234,000)
- --------------------------------------------------------------------------------

Income before minority interest in earnings of 
 subsidiary                                              157,735       378,837

Minority interest in earnings of subsidiary (Note 1)           -       (39,414)
- --------------------------------------------------------------------------------
Net income                                           $   157,735   $   339,423
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

Earnings per share                                   $       .02
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

Pro forma information (unaudited) (Notes 1 and 13):
  Net income                                                       $   341,423
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

  Primary earnings per share                                       $       .05
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

  Fully diluted earnings per share                                 $       .04
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------



                                               See Notes to Financial Statements

                                                                             F-4


<PAGE>

<TABLE>
<CAPTION>

 

                                                                                          SEL-LEB MARKETING, INC.

                                                                                STATEMENT OF SHAREHOLDERS' EQUITY

Years ended December 31, 1996 and 1995
- ------------------------------------------------------------------------------------------------------------------

                                                                                      Receivable
                                                             Additional             in Connection
                                          Common Stock         Paid-In    Retained   with Equity    Shareholders'
                                      Shares        Amount     Capital    Earnings   Transactions       Equity
- ------------------------------------------------------------------------------------------------------------------
<S>                                  <C>           <C>        <C>        <C>          <C>             <C>
Balance at January 1, 1995            4,320,000     $ 1,000    $ 87,799   $ 346,455    $(23,000)       $  412,254

Adjustment of par value                    -         42,200     (42,200)       -           -                 -   

Capital contribution of imputed 
 interest on noninterest-bearing
 loans (Note 9)                            -           -          4,225        -           -                4,225

Collection of receivable                   -           -           -           -         21,000            21,000

Issuance of stock warrants (Note 8)        -           -         10,000        -           -               10,000

Adjustment resulting from 
 termination of S Corporation
 status (Note 7)                           -           -        255,355    (255,355)       -                 -   

Issuance of common stock in
 connection with acquisition of
 subsidiary (Notes 1 and 2)             180,000       1,800     380,575        -          2,000           384,375

Conversion of long-term debt into
 common shares (Note 9)                 180,000       1,800     298,200        -           -              300,000

Net proceeds from sale of stock
 (Note 7)                             2,760,000      27,600   3,298,852        -           -            3,326,452

                                                                     (continued)



</TABLE>



                                               See Notes to Financial Statements

                                                                             F-4


<PAGE>

<TABLE>
<CAPTION>

 
                                                                                          SEL-LEB MARKETING, INC.

                                                                                STATEMENT OF SHAREHOLDERS' EQUITY

Years ended December 31, 1996 and 1995
- ------------------------------------------------------------------------------------------------------------------

                                                                                      Receivable
                                                             Additional             in Connection
                                          Common Stock         Paid-In    Retained   with Equity    Shareholders'
                                      Shares        Amount     Capital    Earnings   Transactions       Equity
- ------------------------------------------------------------------------------------------------------------------
<S>                                  <C>           <C>        <C>        <C>          <C>             <C>

Distribution to shareholders 
 (Note 10)                                 -           -     $ (156,243)       -           -          $  (156,243)

 Net income                                -           -           -      $ 339,423        -              339,423 
- ------------------------------------------------------------------------------------------------------------------

Balance at December 31, 1995          7,440,000     $74,400   4,136,563     430,523        -            4,641,486

Net proceeds from exercise of stock
 warrants (Note 8)                      813,477       8,135   1,424,198        -       $(60,000)        1,372,333

Proceeds from exercise of stock
 options (Note 8)                        15,000         150      24,850        -           -               25,000

Discounts on loans payable to
 shareholders (Note 9)                     -           -         46,901        -           -               46,901

Net income                                 -           -           -        157,735        -              157,735
- ------------------------------------------------------------------------------------------------------------------
Balance at December 31, 1996          8,268,477     $82,685  $5,632,512   $ 588,258    $(60,000)       $6,243,455
- ------------------------------------------------------------------------------------------------------------------
- ------------------------------------------------------------------------------------------------------------------


                                                                                 See Notes to Financial Statements

                                                                                                               F-6

</TABLE>

<PAGE>

<TABLE>
<CAPTION>


                                                                                          SEL-LEB MARKETING, INC.

                                                                                          STATEMENT OF CASH FLOWS
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------

Year ended December 31,                                                                    1996              1995
- -----------------------------------------------------------------------------------------------------------------
<S>                                                                                 <C>               <C>        
Cash flows from operating activities:
  Net income                                                                         $  157,735        $  339,423
  Adjustments to reconcile net income to net cash used in operating activities:
    Depreciation and amortization                                                       136,128            25,947
    Deferred income tax benefit                                                         (43,000)          (52,000)
    Allowance for doubtful accounts                                                     175,000            40,000
    Imputed interest contributed to capital                                                -                4,225
    Interest expense related to issuance of warrants                                       -               10,000
    Minority interest in earnings of subsidiary                                            -               39,414
    Changes in operating assets and liabilities:
      Increase in accounts receivable                                                (1,246,999)         (400,026)
      Increase in inventory                                                          (1,276,038)       (1,301,391)
      (Increase) decrease in prepaid expenses and other current assets                   48,760          (220,491)
      Increase in other assets                                                          (56,514)             -   
      Increase (decrease) in accounts payable and accrued expenses                      479,367          (310,669)
      Decrease in due to affiliate                                                      (53,912)          (56,630)
      Increase (decrease) in income taxes payable                                       (83,003)          183,877
- -----------------------------------------------------------------------------------------------------------------
      Net cash used in operating activities                                          (1,762,476)       (1,698,321)
- -----------------------------------------------------------------------------------------------------------------
Cash flows from investing activities:
  Repayments from affiliates                                                               -              122,510
  Purchase of property and equipment                                                   (192,916)         (275,515)
  Amounts due from officer                                                              (23,274)             -   
- -----------------------------------------------------------------------------------------------------------------
      Net cash used in investing activities                                            (216,190)         (153,005)
- -----------------------------------------------------------------------------------------------------------------
Cash flows from financing activities:
  Net proceeds from loan payable - bank                                                 300,000              -   
  Net repayments of notes payable - bank                                                   -             (800,000)
  Repayment of long-term debt to related parties                                       (422,099)             -   
  Net proceeds from sale of stock and warrants                                             -            3,440,003
  Net proceeds from exercise of stock warrants                                        1,372,333              -   
  Proceeds from exercise of stock options                                                25,000              -   
  Distributions to shareholders                                                            -             (156,243)
  Collection of receivable in connection with sale of common stock purchase warrant        -               21,000
- -----------------------------------------------------------------------------------------------------------------
      Net cash provided by financing activities                                       1,275,234         2,504,760
- -----------------------------------------------------------------------------------------------------------------
Net increase (decrease) in cash and cash equivalents                                   (703,432)          653,434
Cash and cash equivalents at beginning of year                                          832,970           179,536
- -----------------------------------------------------------------------------------------------------------------
Cash and cash equivalents at end of year                                             $  129,538        $  832,970
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------

Supplemental disclosures of cash flow information:
  Cash paid during the year for:
    Interest                                                                          $  31,357        $  112,568
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------
    Income taxes                                                                     $  244,003         $  16,475
- -----------------------------------------------------------------------------------------------------------------
- -----------------------------------------------------------------------------------------------------------------


</TABLE>


Supplemental schedule of noncash investing and financing activities:

 In May 1995, the Company issued warrants to purchase 3,000,000 shares of the
 Company's common stock and charged operations for $10,000 of interest expense
 (Notes 7 and 8).

 In December 1995, the Company issued 180,000 shares of the Company's common
 stock, valued at $384,375, in connection with the 40% acquisition of Lea (Note
 2).

 In July 1995, shareholders converted $300,000 of long-term debt into 180,000
 shares of the Company's common stock and warrants to purchase 180,000 shares
 of the Company's common stock.

 In March 1996, the Company received a $46,901 discount on its notes payable to
 shareholders.


                                               See Notes to Financial Statements

                                                                             F-7


<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------


1.  ORGANIZATION,  Sel-Leb Marketing, Inc. (Sel-Leb) was incorporated under the
    PRESENTATION,  laws of the State of New York on September 21, 1993.  On May
    PRINCIPAL      18, 1995, Linette Cosmetics, Inc. (Linette), a company
    BUSINESS       having the same ownership as Sel-Leb, merged with and into
    ACTIVITY AND   Sel-Leb.  On July 13, 1995, the shareholders of Sel-Leb
    SIGNIFICANT    contributed their 60% interest in Lea Cosmetics, Inc. (Lea)
    ACCOUNTING     to Sel-Leb and Sel-Leb purchased the remaining 40% interest
    POLICIES:      (the 40% Interest) (see Note 2).  As a result, Lea became a
                   wholly owned subsidiary of Sel-Leb and was subsequently
                   merged with and into Sel-Leb.  The merger of Linette with
                   and into Sel-Leb and the contribution of the 60% interest in
                   Lea to Sel-Leb, have been reported at historical cost in a
                   manner similar to a pooling of interests.  The purchase of
                   the 40% Interest in Lea by Sel-Leb has been accounted for as
                   a purchase.  All significant intercompany transactions and
                   balances among Sel-Leb, Linette and Lea (collectively the
                   Company) through the dates of the mergers and the
                   acquisition of the 40% Interest have been eliminated.       

                   The statement of income for the Company for the year ended
                   December 31, 1995 includes the results of operations of
                   Sel-Leb and Linette for the 12 months ended December 31,
                   1995 and the results of operations of Lea for the 15 months
                   ended December 31, 1995.  The results of operations for Lea
                   for the 3-month period from October 1, 1994 to December 31,
                   1994, included in the statement of income for 1995, were not
                   material.

                   The Company is a secondary sourcer (distributing merchandise
                   on a wholesale basis outside normal distribution channels to
                   retail merchants) of a broad range of name-brand and
                   off-brand merchandise.  The Company also packages and
                   wholesales beauty aid and cosmetic products.  In addition,
                   the Company develops marketing programs to sell consumers
                   products through television home-shopping networks and other
                   electronic media by using celebrity spokespersons.  Revenue
                   from marketing programs for the years ended December 31,
                   1996 and 1995 were not significant.

                   The preparation of financial statements in conformity with
                   generally accepted accounting principles requires the use of
                   estimates by management affecting the reported amounts of
                   assets and liabilities and revenue and expenses and the
                   disclosure of contingent assets and liabilities.  Actual
                   results could differ from those estimates.

                   Inventory, consisting primarily of finished goods, is stated
                   at the lower of cost, determined by the first-in, first-out
                   method, or market.

                   Depreciation of property and equipment is provided for by
                   the straight-line method over the estimated useful lives of
                   the related assets.  Amortization of leasehold improvements
                   is provided for over the term of the lease.

                   Sales revenue is recognized on the date the merchandise is
                   shipped.

                   Commission income is recognized upon the sale of the related
                   product.

                   Product development costs are expensed as incurred.  Such
                   costs amounted to $134,204 for the year ended December 31,
                   1996.


                                                                             F-8

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   Advertising costs are charged to operations when incurred. 
                   Advertising costs for the years ended December 31, 1996 and
                   1995 amounted to approximately $27,000 and $12,000,
                   respectively.

                   Cash equivalents consist of money market accounts.

                   The fair value of the amount due from officers approximates
                   the carrying amount due to its short-term nature.

                   Pro forma earnings per share for 1995 are computed based on
                   the weighted average number of shares actually outstanding
                   plus the shares that would be outstanding assuming the
                   exercise of dilutive stock options and warrants, all of
                   which are considered common stock equivalents, using the
                   modified treasury stock method.  For the pro forma fully
                   diluted computation for 1995, the weighted average number of
                   shares outstanding includes the number of shares that would
                   be issued from the exercise of stock options and warrants
                   reduced by the number of shares which would have been
                   purchased from the proceeds of such exercise at the market
                   price of the Company's common stock on December 31, 1995,
                   because those prices were higher than the average market
                   prices during the year.  A similar computation was not made
                   for 1996 earnings per share because the average market price
                   for the year was higher than the price at December 31, 1996
                   and because the effect of including the stock options and
                   warrants would be to increase earnings per share.  For the
                   year ended December 31, 1995, the number of shares used in
                   the computation of pro forma primary earnings per share and
                   pro forma fully diluted earnings per share were 8,429,726
                   and 8,491,491, respectively.  For the year ended December
                   31, 1996, the number of shares used in the computation of
                   earnings per share was 7,659,359.

                   The Company maintains cash in bank accounts which, at times,
                   may exceed federally insured limits.  The Company has not
                   experienced any losses on these accounts.

                   Additionally in 1996, the Company elected to continue to
                   measure compensation cost using Accounting Principles Board
                   (APB) Opinion No. 25 as is permitted by SFAS No. 123,
                   ACCOUNTING FOR STOCK-BASED COMPENSATION, and has elected to
                   comply with other provisions and the disclosure requirements
                   of SFAS No. 123 (see Note 8).

2.  ACQUISITION:   In July 1995, Sel-Leb purchased the 40% Interest in Lea in a
                   business combination accounted for as a purchase.  The
                   purchase price was 180,000 shares of newly issued,
                   unregistered shares of Sel-Leb's common stock, 90,000 of
                   which were issued at the time of purchase and 90,000 of
                   which were issued in January 1996.  The accompanying
                   financial statements reflect the issuance of these shares of
                   common stock as if they were issued on December 31, 1995. 
                   The fair value of the assets acquired, including
                   approximately $283,000 allocated to goodwill, which is being
                   amortized over 10 years, amounted to approximately $384,000
                   and liabilities assumed amounted to approximately $101,000. 
                   Amortization of goodwill charged to operations in the years
                   ended December 31, 1996 and 1995 amounted to $28,760 and
                   $2,445, respectively.

                   At each balance sheet date the Company evaluates the period
                   of amortization of goodwill.  The factors used in evaluating
                   the period of amortization include:  (i) 
                                                                             F-9


<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   current operating results, (ii) projected future operating
                   results, and (iii) any other material factors that affect
                   the continuity of the business.

3.  PROPERTY AND   Property and equipment, at cost, consists of the following:
    EQUIPMENT:   

                                                                       Estimated
                                                                     Useful Life
                   -------------------------------------------------------------
                   Machinery and equipment        $221,184          5 to 7 years
                   Display fixtures                220,896          2 to 3 years
                   Computer equipment               43,354          3 to 5 years
                   Leasehold improvements           22,545              10 years
                   -------------------------------------------------------------
                                                   507,979
                   Less accumulated depreciation
                     and amortization              151,728
                   -------------------------------------------------------------
                                                  $356,251
                   -------------------------------------------------------------
                   -------------------------------------------------------------


4.  ACCOUNTS       Accounts payable and accrued expenses consist of the 
    PAYABLE AND    following:
    ACCRUED    
    EXPENSES:      Trade accounts payable                             $1,306,133
                   Accrued professional fees                              75,552
                   Accrued commissions                                    18,972
                   Accrued payroll                                        19,952
                   -------------------------------------------------------------
                                                                      $1,420,609
                   -------------------------------------------------------------
                   -------------------------------------------------------------

5.  COMMITMENTS:   In 1996, the Company entered into a new noncancelable
                   operating lease for office and warehouse facilities
                   commencing April 1, 1997 and expiring March 31, 2002.  In
                   connection with the lease, the Company is required to
                   purchase machinery and equipment from the lessor amounting
                   to $110,000.  The lease also requires payments for real
                   estate taxes and other operating costs.  The Company leases
                   warehouse and production facilities from one of its contract
                   manufacturers under a noncancelable operating lease which
                   expires December 31, 1998.

                   The future minimum rental payments under the leases are as
                   follows:
                        
                   Year ending December 31,
                             1997                                     $  148,000
                             1998                                        185,000
                             1999                                        223,000
                             2000                                        286,000
                             2001                                        298,000
                             2002                                         75,000
                   -------------------------------------------------------------
                                                                      $1,215,000
                   -------------------------------------------------------------
                   -------------------------------------------------------------


                                                                            F-10

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   The Company leases additional offices and warehouse
                   facilities on a month-to-month basis.
                        
                   Rent expense for the years ended December 31, 1996 and 1995
                   amounted to approximately $141,000 and $74,000,
                   respectively.
                        
                   The Company has entered into employment agreements with five
                   officers which expire at various times through July 2000.
                        
                   The aggregate minimum commitment for future salaries is as
                   follows:
                        
                   Year ending December 31,
                             1997                                     $  590,000
                             1998                                        450,000
                             1999                                        375,000
                             2000                                        188,000
                   -------------------------------------------------------------
                                                                      $1,603,000
                   -------------------------------------------------------------
                   -------------------------------------------------------------
                        
                   The Company has various promotional agreements whereby it
                   pays royalty fees to celebrities based upon a percentage of
                   net sales attributable to the celebrities' appearances.
                        
                   The Company has a license agreement to sell certain cosmetic
                   products under the licensor's trademark.  The agreement
                   expires on October 31, 1999 and the Company has the option
                   to extend the agreement for an additional two years upon the
                   achievement of certain sales volume.  The agreement requires
                   the Company to make royalty payments of 10% of licensed
                   sales, as defined.  The Company is required to pay a minimum
                   royalty of $225,000 by March 31, 1998, $90,000 of which was
                   prepaid by December 31, 1996, and to commit to minimum
                   advertising expenditures of $50,000 per year through the
                   expiration of the agreement.  As of December 31, 1996, the
                   Company had not yet sold any merchandise under this
                   agreement.
                        
                        
6.LINE OF CREDIT:  The Company has a line of credit with a bank expiring May
                   31, 1997 which provides for borrowings not to exceed the
                   lesser of $2,000,000 or prescribed levels of eligible
                   accounts receivable and inventory, as defined.  Borrowings
                   under the line of credit bear interest at the bank's
                   prevailing base rate (8.25% at December 31, 1996), as
                   defined in the agreement.  As of December 31, 1996, $300,000
                   was outstanding under the line of credit.  The loan is
                   collateralized by substantially all of the assets of the
                   Company.  The fair value of the loan payable approximates
                   the carrying amount due to the short-term nature of the
                   instrument.  


                                                                            F-11

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

7.  SHAREHOLDERS'  Accumulated earnings during the period in which the Company
    EQUITY:        was an S Corporation (see Note 10) have been included in the
                   accompanying financial statements as additional paid-in
                   capital.

                   On January 4, 1995, the Company increased its authorized
                   number of shares to 10,000,000 shares of common stock,
                   effected a 17,760.8-for-1 stock split and changed the par
                   value of its common stock from no par to $.01 par.  On May
                   18, 1995, the Company effected a .810706 reverse stock
                   split.  In February 1996, the Company increased its
                   authorized number of shares to 40,000,000 shares of common
                   stock and effected a 3-for-1 stock split.  The increase in
                   authorized shares and the stock splits have been given
                   retroactive effect in the accompanying financial statements.

                   On July 13, 1995, the Company completed its initial public
                   offering (IPO) of 2,760,000 shares of the Company's common
                   stock and 2,760,000 warrants.  Each warrant entitles the
                   holder to purchase one share of the Company's common stock
                   at an exercise price of $2.00 per share.  The net proceeds
                   to the Company were approximately $3,326,000 after deducting
                   underwriters' commissions and expenses of the offering which
                   totaled approximately $1,274,000.

8.  OPTIONS AND    The Company has a Stock Option Plan (the Option Plan) in
    WARRANTS:      which 1,350,000 common shares have been reserved for future
                   issuance.  The Option Plan provides for the issuance of
                   incentive stock options and nonincentive stock options for
                   the sale of shares of common stock to employees of the
                   Company at a price not less than the fair market value of
                   the shares on the date of the option grant, provided that
                   the exercise price of any incentive stock option granted to
                   an employee owning more than 10% of the outstanding common
                   shares of the Company may not be less than 110% of the fair
                   market value of the shares on the date of the incentive
                   stock option grant.  The term of each option and the manner
                   of exercise are determined by the board of directors. 
                   Employees are fully vested in the options 3 years after the
                   date of grant and the options are exercisable up to 10 years
                   after the date of grant.

                   In addition, the Company has a Nonemployee Directors' Stock
                   Option Plan (the Directors' Plan) in which 300,000 common
                   shares have been reserved for future issuance.  The
                   Directors' Plan provides for the sale of shares of common
                   stock to nonemployee directors of the Company at a price not
                   less than the fair market value of the shares on the date of
                   the option grant.  The term of each option and the manner of
                   exercise is determined by the board of directors, but in no
                   case can the options be exercisable 10 years beyond the date
                   of grant.  Upon election to the board of directors, and
                   after each re-election, each nonemployee director is granted
                   an option to purchase 5,000 common shares exercisable upon
                   the date of grant.  


                                                                            F-12

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   A summary of the status of the Company's options as of
                   December 31, 1996 and 1995, and changes during the years
                   then ended is presented below:

<TABLE>
<CAPTION>

                                                         1996                 1995
                   ------------------------------------------------------------------------
                                                             Weighted-            Weighted-
                                                              Average              Average
                                                              Exercise             Exercise
                                                    Shares     Price     Shares     Price
                   ------------------------------------------------------------------------
                  <S>                            <C>          <C>     <C>            <C>
                   Outstanding at beginning
                    of year                       1,114,500    $2.06       -           -
                   Granted                          169,000     6.00   1,380,000      $1.98
                   Canceled                         (50,000)    4.33    (265,500)      1.67
                   Exercised                        (15,000)    1.67       -           -
                   ------------------------------------------------------------------------
                    Outstanding at end of year    1,218,500     2.52   1,114,500       2.06
                   ------------------------------------------------------------------------
                   ------------------------------------------------------------------------
                   Options exercisable at
                    year-end                        609,500              323,625
                   ------------------------------------------------------------------------
                   ------------------------------------------------------------------------
                   Weighted-average fair
                    value of options granted
                    during the year              $     2.69           $      .88
                   ------------------------------------------------------------------------
                   ------------------------------------------------------------------------

                   The following table summarizes information about fixed stock
                   options outstanding at December 31, 1996:

<CAPTION>

                                                    Options Outstanding               Options Exercisable
                                         ------------------------------------------------------------------
                                           Number         Weighted-                   Number
                                         Outstanding       Average      Weighted-   Exercisable   Weighted-
                                             at           Remaining      Average        at         Average 
                      Range of           December 31,    Contractual    Exercise    December 31,   Exercise
                   Exercise Prices          1996            Life          Price        1996         Price
                   ----------------------------------------------------------------------------------------
                  <S>                   <C>                <C>           <C>         <C>           <C>
                   $1.67                   694,500          8.5           $1.67       369,750       $1.67
                   $2.75                   375,000          8.75           2.75       187,500        2.75
                   $5.63 - $7.00           149,000          9.84           5.91        52,250        6.13
                   ----------------------------------------------------------------------------------------
                   $1.67 - $7.00         1,218,500          8.74          $2.52       609,500       $2.38
                   ----------------------------------------------------------------------------------------
                   ----------------------------------------------------------------------------------------

</TABLE>

                   The Company has elected, in accordance with the provisions
                   of SFAS No. 123, to apply the current accounting rules under
                   APB Opinion No. 25 and related interpretations in accounting
                   for its stock options and, accordingly, has presented the
                   disclosure-only information as required by SFAS No. 123.  If
                   the Company had elected to recognize compensation cost based
                   on the fair value of the options granted at the grant date
                   as prescribed by SFAS No. 123, the Company's net 


                                                                            F-13

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   income and earnings per common share for the years ended
                   December 31, 1996 and 1995 would approximate the pro forma
                   amounts indicated in the table below.

<TABLE>
<CAPTION>

                   Year ended December 31,                                      1996      1995
                   ---------------------------------------------------------------------------
                  <S>                                                     <C>        <C>
                   Net income - as reported in 1996 and pro forma
                    (see Note 13) in 1995                                  $ 157,735  $341,423
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Net income (loss) - pro forma                           $(106,211) $132,359
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Pro forma primary earnings per share - as reported
                    (see Note 13)                                                     $    .05
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Pro forma fully diluted earnings per share - as reported
                    (see Note 13)                                                     $    .04
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Pro forma primary earnings per share - pro forma                   $    .02
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Pro forma fully diluted earnings per share - pro forma             $    .02
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Earnings per share - as reported                          $    .02
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------
                   Earnings (loss) per share - pro forma                     $   (.01)
                   ---------------------------------------------------------------------------
                   ---------------------------------------------------------------------------

</TABLE>

                   The fair value of each option grant is estimated on the date
                   of grant using the Black-Scholes option-pricing model with
                   the following weighted-average assumptions used for the
                   years ended December 31, 1996 and 1995:  expected volatility
                   of 40.0%; risk-free interest rate of 6.3%; expected lives of
                   5 years; and no expected dividends.
                        
                   At December 31, 1996, the Company has outstanding warrants
                   to purchase 490,689 shares of the Company's common stock by
                   an officer of the Company.  The warrants are exercisable
                   through March 21, 2000 at an aggregate exercise price of
                   $315,000.
                        
                   In May 1995, the Company borrowed $250,000 from an investor,
                   which was subsequently repaid out of the proceeds of the IPO
                   (see Note 7).  In connection with this financing, the
                   Company issued the investor 3,000,000 warrants, each of
                   which entitles the holder to purchase 1 share of common
                   stock at a price of $2.00 per share, exercisable for a
                   3-year period commencing July 13, 1996.  Upon issuance of
                   the warrants the Company charged operations for $10,000 and
                   increased additional paid-in capital by a corresponding
                   amount.
                   
                   Upon consummation of the Company's IPO (see Note 7), the
                   Company sold warrants (the Underwriter Warrants) to purchase
                   up to 240,000 units at an exercise price of $2.50 per unit
                   to the underwriter and its designees for an 


                                                                            F-14

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   aggregate of $10.00.  Each unit consisted of one share of
                   common stock and a warrant entitling the holder to purchase
                   one share of common stock at an exercise price of $2.00 per
                   share.  In August 1996, the Underwriter Warrants were
                   exercised.
                        
                   During the year ended December 31, 1996, warrants to
                   purchase 813,477 shares  of common stock were exercised. 
                   Net proceeds to the Company amounted to  $1,372,333.
                        
                   At December 31, 1996, common stock was reserved for the
                   following reasons:
                        
                   Exercise of common stock options        1,218,500
                   Exercise of common stock warrants       6,097,212
                   -------------------------------------------------------------
                   Subsequent to December 31, 1996, 383,768 additional shares
                   of common stock were issued upon the exercise of warrants
                   and options for $623,077 of proceeds.
                   
                        
9.  RELATED PARTY  Prior to the IPO, the Company had loans payable to its
    TRANSACTIONS:  shareholders and/or entities owned by such shareholders
                   amounting to $769,000 of which $169,000 was noninterest-
                   bearing.  Interest on that amount was imputed, charged to
                   operations and treated as a contribution to capital in 1995. 
                   Immediately prior to the IPO, $300,000 of such loans was
                   converted into 180,000 conversion units, each unit
                   consisting of 1 share of common stock and 1 warrant
                   entitling the holder to purchase 1 share of common stock at
                   an exercise price of $2.00 per share.  The balance of
                   $469,000 was repaid in March 1996.  The Company received a
                   discount of $46,901 on the outstanding balance and increased
                   additional paid-in capital by a corresponding amount.
                   Interest expense for the years ended December 31, 1996 and
                   1995 amounted to $8,070 and $49,602, respectively.          

                   At December 31, 1994, the Company had goods on consignment
                   from a company which is 50% owned by a shareholder of the
                   Company.  In 1995, the Company purchased the consigned
                   inventory from this company.  Purchases from this company
                   amounted to $69,768 for the year ended December 31, 1995. 
                   At December 31, 1996, the amount due to this company was
                   $64,398.


10. INCOME TAXES:  The shareholders of Sel-Leb and Linette had consented that
                   each company be taxed as a small business corporation (S
                   Corporation) under the provisions of the federal income tax
                   laws.  On May 18, 1995, the merger of Linette with and into
                   Sel-Leb (see Note 1) terminated the S Corporation status of
                   both entities.  The Company distributed $156,243 to these
                   shareholders following the consummation of the Company's IPO
                   (see Note 7).  This amount represented the taxes payable on
                   the earnings of Sel-Leb from its inception through the date
                   its S Corporation status was terminated and on the earnings
                   of Linette from January 1, 1994 through the date its S
                   Corporation status was terminated.


                                                                            F-15

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

                   Deferred income tax asset consists of the following:

                   Capital loss carryforward                         $ 84,000 
                   Allowance for bad debts                             95,000 
                   ----------------------------------------------------------
                                                                      179,000 
                   Valuation allowance                                (84,000)
                   ----------------------------------------------------------
                         Net deferred income tax asset               $ 95,000 
                   ----------------------------------------------------------
                   ----------------------------------------------------------
                   The provision for income taxes consists of the following:
                        
                   Year ended December 31,                     1996      1995
                   ----------------------------------------------------------
                        
                   Federal income taxes:
                     Current                               $170,000  $222,000
                     Deferred                               (43,000)  (40,000)
                   ----------------------------------------------------------
                         Total federal income taxes         127,000   182,000
                   ----------------------------------------------------------
                        
                   State income taxes:
                     Current                                 (9,000)   64,000
                     Deferred                                  -      (12,000)
                   ----------------------------------------------------------
                         Total state income taxes            (9,000)   52,000
                   ----------------------------------------------------------
                         Total provision for income taxes  $118,000  $234,000
                   ----------------------------------------------------------
                   ----------------------------------------------------------
                   
                   The provision for income taxes differs from the amount
                   computed using the federal statutory rate of 34% as a result
                   of the following:
                        
                   Year ended December 31,                     1996      1995
                   ----------------------------------------------------------
                        
                   Tax at federal statutory rate                 34%       34%
                   Flow-through of S Corporation taxable income
                    to shareholders                               -         1
                   State income taxes, net of federal income 
                    tax effect                                    2         7
                   Effect of permanent differences                7         -
                   Other items, net                               -        (4)
                   ----------------------------------------------------------
                                                                 43%       38%
                   ----------------------------------------------------------
                   ----------------------------------------------------------
                        
                        
11.  SIGNIFICANT   During the year ended December 31, 1996, approximately 36% 
     CUSTOMERS:    and 10% of the  Company's sales were to two customers. 
                   During the year ended December 31, 1995, approximately 26%
                   and 11% of the Company's sales were to two customers.  As of
                   December 31, 1996, approximately 39% of accounts receivable
                   are due from one customer.










                                                                            F-16

<PAGE>

                                                         SEL-LEB MARKETING, INC.

                                                   NOTES TO FINANCIAL STATEMENTS
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------

12. LITIGATION:    The Company is involved in various claims and lawsuits
                   incidental to its business.  Management believes that the
                   probable resolution of such contingencies will not
                   materially affect the financial position or results of
                   operations of the Company.


13. PRO FORMA      The pro forma net income in the accompanying statement of
    FINANCIAL      income for the year ended December 31, 1995 includes a pro
    INFORMATION    forma adjustment for income taxes on a C Corporation basis
    (unaudited):   as indicated below:                                       

                   Income before provision for income taxes and minority
                   interest in earnings of subsidiary before pro forma
                   adjustment for income taxes                       $612,837
                   ----------------------------------------------------------
                   Pro forma provision for income taxes:
                    Federal                                           180,000
                    State                                              52,000
                   ----------------------------------------------------------
                                                                      232,000
                   ----------------------------------------------------------
                   Income before minority interest in earnings 
                     of subsidiary                                    380,837
                   Minority interest in earnings of subsidiary        (39,414)
                   ----------------------------------------------------------
                       Pro forma net income                          $341,423
                   ----------------------------------------------------------
                   ----------------------------------------------------------

                   The pro forma provision for income taxes differs from the
                   amount of pro forma income tax determined by applying the
                   applicable federal statutory rates primarily because of the
                   effect of state and local taxes.


                                                                            F-17

<PAGE>

                                                                   EXHIBIT 10.25


                             TRADEMARK LICENSE AGREEMENT


     This TRADEMARK LICENSE AGREEMENT (the "Agreement"), is made and entered
into this 28th day of January, 1997 by and between Bell Abbott Haussmann Inc.,
an Ontario Corporation, doing business as Jabot Cosmetics with offices at 44
Nello Street, St. Catharines, Ontario, L2N 1G6 and with a mailing address at
Post Office Box 314, Genoa City, WI 53128 (the "Licensor"), and Sel-Leb
Marketing, Inc., a New York corporation with offices at 1435 51st Street, North
Bergen, New Jersey 07047 (the "Licensee").    

                                       RECITALS

     WHEREAS, Licensor is the owner of the trademark "JABOT" which was
registered with the United States Patent and Trademark Office on June 12, 1990,
Registration No. 1600204, and with the Canadian Trademarks office on November
17, 1989, registration No. 363524 for use in connection with perfumes, colognes,
toilet water, talcum powder, bath gel and personal deodorants in International
Class 3 and U.S. Class 51; and,

     WHEREAS, Licensor is the owner of the trademark "JABOT FOR THE YOUNG AND
THE RESTLESS GENERATION" which was registered with the Canadian Trademarks
office on November 10, 1989, registration No. 363273 for use in connection with
perfumes, colognes and toilet water; and,

     WHEREAS, the Licensor has granted an exclusive license for the trademark
"JABOT" pursuant to an agreement dated June 13, 1996, by and between Licensor
and Direct Access Group, LLC (the "Direct Access Agreement"); and,

     WHEREAS, pursuant to the Direct Access Agreement, Licensee was an approved
sub-licensee of Direct Access Group, LLC; and,

     WHEREAS, the Licensee is aware that Direct Access Group, LLC had breached
its obligations under the Direct Access Agreement and that said breach is
grounds for terminating the Direct Access Agreement if said breach is not cured;
and,

     WHEREAS, Licensee is a manufacturer and distributor of cosmetic
preparations and desires to use the trademarks "JABOT" and "JABOT FOR THE YOUNG
AND THE RESTLESS GENERATION" (hereinafter collectively referred to as, the
"Licensed Marks") in connection with the production, marketing and distribution
of perfumes, colognes, toilet water, talcum powder, bath gel, personal
deodorants and other cosmetic preparations; and
  
     WHEREAS, the Licensor and Licensee have agreed that it is in their mutual
best interest to provide for their legal relationship in the event Direct Access
Group, LLC fails to cure said breach and the Direct Access Agreement is
terminated; and,

     WHEREAS, in the event the Direct Access Agreement is terminated by reason
of Direct Access Group, LLC failing to cure its breach thereof, Licensor is
willing to grant Licensee an exclusive license to use the Licensed Marks in the
United States and Canada for such production, marketing and distribution on the
terms and conditions specified herein;

<PAGE>

     NOW, THEREFORE, in consideration of the forgoing and the mutual covenants
and agreements hereinafter set forth, the parties hereto hereby agree as
follows:

     1.   DEFINITIONS:               

          As used in this Agreement, the following terms shall have the
following respective meanings:
  
         (A)  As used herein the term "Licensed Territory" shall mean any and
all mass merchandisers, retail stores, catalogue sales, electronic media, direct
response advertising, mail order, telemarketing, and other traditional retail
distribution channels within the United States and Canada and each of their
territories.  It is understood that the Licensed Mark, "Jabot For The Young and
The Restless Generation"is registered in Canada only and the Licensed Territory
with respect to said Licensed Mark is therefore restricted to Canada.

         (B)  As used herein, the term "Licensed Products" shall mean perfumes,
colognes, toilet water, talcum powder, bath gel, personal deodorants and other
cosmetic preparation included in Trademark International Class 3 and U.S. Class
51.

          (C)  As used herein, the term "Marketing Date" shall mean March 31,
1997.

          (D)  As used herein, the term "Net Sales" shall mean the gross invoice
price billed customers, less customary and usual rebates, credits, returns,
freight and insurance charges, value added taxes, sales taxes, and/or other
similar taxes and duties, approved credits, credits allowed for quantity
discounts and returns, and allowances for damaged or defective goods but only to
the extent that such rebates, credits, allowances, returns, and/or taxes are
customary and usual and actually paid or credited by Licensee, with respect to
any customer accounts; provided, however, under no circumstances shall any
returns experienced by Licensee require a net repayment by Licensor to Licensee.
Nothing herein shall be construed to require that any royalty payment or other
compensation be provided to Licensor unless and until Licensee shall have
actually received payment with respect to any units of the Licensed Products
distributed in furtherance of this Agreement.  Licensee shall have the right to
distribute without charge, on a royalty-free basis, and not for resale, a
reasonable number of review, promotional and samples of the Licensed Products.

     2.  GRANT OF LICENSE:

         Subject to the terms and conditions hereinafter set forth, Licensor
hereby grants to Licensee and its related and affiliated entities, the exclusive
right and license to utilize the Licensed Marks in connection with the
production, marketing and distribution of the Licensed Products in the Licensed
Territory.  

     3.  TERM: 

         This Agreement shall be effective as of the date the Guaranteed
Consideration set forth in Section 4(a) is received by the Licensor, however,
the term of this Agreement with respect to Licensed Products referred to above
shall commence on the Marketing Date and shall 

                                          2


<PAGE>

continue, unless sooner terminated as provided for herein, for a period of five
(5) years from the Marketing Date (the "Initial Term").

         (A)  Licensor may terminate this Agreement if it is not paid at least
ONE HUNDRED THOUSAND DOLLARS ($100,000.00) in royalty payments pursuant to
Section 4 hereof for the period up to and including one (1) year from the
Marketing Date, or during any subsequent year of the Initial Term.

         (B)  The Initial Term of this Agreement shall be automatically
extended for an additional five (5) year period (the "Additional Term") in the
event Licensor is paid at least ONE HUNDRED AND FIFTY THOUSAND DOLLARS
($150,000.00) in royalty payments pursuant to Section 4 hereof during the period
beginning April 1, 2001 and ending March 31, 2002.

             (I)  The Licensor shall have the right to terminate this
Agreement if it is not paid at least ONE HUNDRED THOUSAND DOLLARS ($100,000.00)
in royalty payments pursuant to Section 4 hereof during any year of the
Additional Term.

         (C)  The Additional Term of this Agreement shall be automatically
extended for an additional ten (10) year period (the "Second Additional Term")
in the event Licensor is paid at least THREE HUNDRED THOUSAND DOLLARS
($300,000.00) in royalty payments pursuant to Section 4 hereof during the period
beginning April 1, 2006 and ending March 31, 2007.

             (I)  The Licensor shall have the right to terminate this
Agreement if it is not paid at least ONE HUNDRED AND FIFTY THOUSAND DOLLARS
($150,000.00) in royalty payments pursuant to Section 4 hereof during any year
of the Second Additional Term.

         (D)  The Second Additional Term shall be automatically extended for
successive periods of five (5) years each (the "Successive Term" or "Successive
Terms"), unless either party provides written notice to the other, no less than
one hundred and eighty (180) days prior to the expiration of the Second
Additional Term or any Successive Term that it does not wish to further extend
the term of this Agreement.

         (E)  The extension of the Initial Term, Additional Term, Second
Additional Term, or any Successive Term of this Agreement shall be upon the same
terms and conditions in force and effect hereunder at the time of each such
extension or as otherwise agreed to in writing by the parties. 

     4.  CONSIDERATION:             

         In full consideration for the rights, licenses and privileges herein
granted to Licensee, Licensee shall pay to Licensor the following royalty
payments:  

         (A)  GUARANTEED CONSIDERATION:          For the rights herein granted,
within the five day period following the receipt by the Licensee of a fully
executed Agreement, Licensee shall cause to be paid to Licensor the sum of TEN
THOUSAND DOLLARS ($10,000.00), by United States draft, guaranteed by Licensee's
bank (the "Advance").  The Advance paid by Licensee pursuant to this Section
4(a) shall be applied against such royalties that become due 

                                          3


<PAGE>

to Licensor under Section 4(b) below but shall be non-refundable not-
withstanding any other provision of this Agreement and notwithstanding its
termination for cause.  
 
         (B)  ROYALTY PAYMENTS:     With respect to the Licensed Products,
Licensee shall pay to Licensor royalty fees as follows:  (i) on the first TEN
MILLION DOLLARS ($10,000,000.00) of Net Sales under this Agreement, a five (5%)
percent royalty; (ii) on the next FIVE MILLION DOLLARS ($5,000,000.00) of Net
Sales under this Agreement, a four (4%) percent royalty; (iii) on the next FIVE
MILLION DOLLARS ($5,000,000.00) of Net Sales under this Agreement, a three (3%)
percent royalty; (iv) on all remaining Net Sales under this Agreement
thereafter, a two (2%) percent royalty.

         (C)  ROYALTY REPORTS:      Within thirty (30) days following the end of
each calendar quarter after the Marketing Date (in the event Royalties are
generated prior to the Marketing Date, the first Royalty Report due Licensor
shall be delivered within thirty (30) days following the end of the first
calendar quarter of 1997) during the term of this Agreement, Licensee shall
furnish to Licensor complete and accurate statements showing the number of each
Licensed Product sold, the country in which sold or to which shipped,
description and gross sales price, itemized deductions from gross sales price,
and Net Sales derived from the Licensed Products sold by Licensee or any of its
affiliated, associated or subsidiary companies during the preceding calendar
quarter, together with any returns made during the preceding calendar quarter.
Such statements shall be furnished to Licensor whether or not any of the
Licensed Products have been sold during calendar quarters to which such
statements refer.  Receipt or acceptance by Licensor of any of the statements
furnished pursuant to this Agreement or of any sums paid hereunder shall not
preclude Licensor from questioning the correctness thereof at any time, and in
the event that any inconsistencies or mistakes are discovered in such statements
or payments, they shall immediately be rectified and the appropriate payments
made by Licensee.  Licensee shall be entitled to withhold a reserve for returns,
to be reconciled and liquidated quarterly, equal to ten (10%) percent of the
sales for the quarter being reported.  In conjunction with such royalty
statement, Licensee shall pay Licensor the royalties due on account of Net Sales
during the preceding calendar quarter.  In the event Licensee overpays royalties
to Licensor in any particular quarter, said overpayment shall be credited to
Licensee in connection with the quarterly report and royalty payment tendered by
Licensee to Licensor in the Quarter immediately following the time at which
Licensee becomes aware of said overpayment.  Royalties generated from the sale
of Licensed Products in the United States shall be payable in U.S. Dollars,
likewise, Royalties generated from the sale of Licensed Products in Canada shall
be payable in Canadian Dollars.  Royalty Reports shall convert Canadian Dollars
to U.S. Dollars at the average exchange rate for that calendar quarter for the
purpose of calculating Royalties received by Licensor under the sliding scale
percentage basis set forth in Section 4(b).

             (I)  Royalty payments that are not paid by Licensee to Licensor
within the thirty (30) day period following the end of the calendar quarter in
which said royalties are generated shall bear interest at one percent (1%) above
the Prime Rate of interest of the Royal Bank of Canada.

             (II) All accrued royalties which have not yet been paid by
Licensee to Licensor pursuant to this Section 4 ("Accrued Royalties") shall be
held by Licensee, prior to payment thereof, as trust funds for the benefit of
the Licensor only.  Accrued Royalties shall be deemed to be impressed as trust
funds for the benefit of the Licensor immediately upon their accrual pursuant to
this Section 4.

                                          4


<PAGE>

     5.  RESERVATION OF RIGHTS:  

         (A)  Licensee acknowledges that Licensor retains all rights not
expressly and exclusively conveyed to Licensee hereunder.  Further that the
Licensed Marks and all rights therein (with the exception of those rights
expressly granted to Licensee hereunder) and the goodwill pertaining thereto
belong exclusively to Licensor and that all Licensed Products sold by the
licensee pursuant to this Agreement shall carry the Licensed Mark(s), notifying
the public that "Jabot Cosmetics, Genoa City, WI 53128" is the owner of the
Mark.
   
         (B)  Notwithstanding anything contained herein to the contrary,
Licensor expressly agrees that the Licensee is the sole and exclusive owner of
any artistic expression in Licensee's commercial exploitation of the Licensed
Marks during the term of this Agreement in connection with the Licensed Products
("Property Rights").  Nothing contained herein shall be construed as an
assignment to Licensor of any right, title or interest in the Property Rights. 
Licensor recognizes the value of the goodwill which shall be developed in
connection with the Licensed Products and the commercial exploitation of the
Licensed Marks.  It is understood that the Property Rights attach only to those
Licensed Products actually produced and marketed hereunder, and not to any
products or property rights, including the commercial packaging, copies of which
are on file at the United States Patent and Trademark office, otherwise owned or
exploited by Licensor, and the Property Rights and all rights therein and the
goodwill pertaining thereto belong exclusively to the Licensee.

     6.  BOOKS AND RECORDS:  

         (A)  Licensee shall keep, maintain and preserve (in Licensee's
principal place of business) for at least two (2) years following termination or
expiration of the term of this Agreement or any renewals or extensions hereof,
complete and accurate records of accounts including, without limitation,
invoices, correspondence, banking and financial, and other records pertaining to
the various items required to be submitted by Licensee.  Such records and
accounts shall be made available for inspection and audit by the Licensor at the
offices of the Licensee during normal business hours, upon no less than ten (10)
days notice during the term of this Agreement or any renewal(s) or extensions
hereof, but not more frequently than twice per calendar year.  All materials
shall be held in confidence and not used for any purpose except for purposes of
enforcing the terms of this Agreement.  Any such inspections or audits shall be
conducted at Licensor s expense unless the audit establishes an underpayment of
five (5%) percent or more for the period subject to audit, in which case the
expense of such audit shall be borne by Licensee.  All books and records
maintained by the Licensee pursuant to this Agreement are the sole and exclusive
property of the Licensee and may not at any time be copied or removed from
Licensee's offices.
   
         (B)  All Royalty Reports and Royalty Payments tendered by Licensee to
Licensor pursuant to this Agreement shall be deemed accepted by the Licensor if
not disputed, in writing, within one (1) year of their being received by
Licensor.  

     7.  INDEMNIFICATIONS:  

         (A)  Licensor hereby indemnifies and agrees to defend and hold
Licensee and its affiliates and their respective agents, servants, employees,
officers, and directors harmless from and against any and all claims, losses,
damages, liabilities, and associated expenses (including 

                                          5


<PAGE>

reasonable attorneys' fees) arising out of or relating to any claims or suits
that may be brought or made against Licensee arising out of or relating to
Licensor's breach of any provision of this Agreement or its warranties and
representations as set forth in Section 11 hereof, or any claim by a third party
that the "Jabot" Licensed Mark infringes the rights of said third party.  

         (B)  Licensee hereby indemnifies and agrees to defend and hold
Licensor and its affiliates and their respective agents, servants, employees,
officers, and directors harmless from and against any and all claims, losses,
damages, liabilities, and associated expenses (including reasonable attorneys'
fees) arising out of or relating to any claims or suits that may be brought or
made against Licensor arising out of or relating to Licensee's breach of any
provision of this Agreement or its warranties and representations as set forth
in Section 11 hereof or any claim by a third party that the "Jabot For The Young
And The Restless Generation" Licensed Mark infringes the rights of said third
party.

         (C)  Licensee agrees to maintain comprehensive general liability
insurance, including contractual and product liability insurance in the amount
of One Million Dollars ($1,000,000.00) per incident and Three Million Dollars
($3,000,000.00) umbrella excess coverage.

         (D)  The provisions of this Section 7 shall survive the termination of
this Agreement.

         (E)  The indemnifications provided for herein are conditioned upon the
indemnified party's furnishing the indemnifying party with prompt written notice
of any such claim or suit and upon the indemnified party's furnishing of
reasonable cooperation and witnesses, if necessary, in defense of such claim or
suit.  In such event, the indemnifying party shall have the option and right to
undertake and conduct the defense of any such claim or suit.  

     8.  TRADEMARKS:  

         (A)  Licensee agrees that it will not apply for, or seek to obtain
trademark registration for the Licensed Marks.

         (B)  Licensee agrees that if it receives knowledge of the unauthorized
use of Licensed Marks or of any use confusingly similar thereto, Licensee will
promptly call such fact to the attention of Licensor.  Licensor shall then have
the option to institute legal proceedings to prevent such use, and Licensee
shall cooperate and assist, and, if requested by Licensor, join in the
prosection of any such action.  Any such legal proceedings shall be the sole
expense of Licensor.  If Licensee is joined in such proceeding, Licensor shall
indemnify and hold harmless Licensee from and against any claim, sanction,
liability, damages, attorney s fees, judgments, or orders of any kind arising
out of such proceeding.  

     9.  QUALITY OF LICENSED PRODUCTS:
  
         (A)  Licensee agrees that the Licensed Products shall be of high
standard and of such style, appearance and quality as shall be adequate and
suitable to their promotion, distribution and sale to the best advantage of
Licensee and Licensor.  Licensee shall furnish to Licensor, free of cost, a
sample of each such product together with its cartons and containers, including
packaging and wrapping material.     

                                          6


<PAGE>

         (B)  Subject to the terms hereof, Licensee may utilize the Licensed
Marks for such advertising, promotional and display materials for the Licensed
Products as in its judgment will best promote the sale of said Licensed
Products.  A reasonable number of production copies of all such advertising,
promotional and display materials will be furnished to Licensor free of 
charge.

     10. DISTRIBUTION; SUBLICENSE/MANUFACTURE:  

         (A)  The Licensee shall sell the Licensed Products either to jobbers,
wholesalers, distributors, retailers, or by direct marketing for sale or resale
and distribution directly to the public.  If Licensee sells or distributes the
Licensed Products at a special price, directly or indirectly, to itself
including, without limitation, any subsidiary of the Licensee or to any other
person, firm or corporation affiliated with the Licensee or its officers,
directors or major stockholders, for ultimate sale to unrelated third parties,
the Licensee shall pay royalties with respect to such sales or distribution as
set forth in Section 4(b), which royalties shall be calculated based upon the
greater of the gross invoice price at which the Licensee sells, directly or
indirectly, to itself or to such subsidiary or affiliated entity, or the gross
invoice price at which such subsidiary or affiliated entity sells to a third
party.  

         (B)  Licensee shall be prohibited from sublicensing any of its rights
under this Agreement.  However, in the event Licensee is not the manufacturer of
the Licensed Products, Licensee shall be entitled to utilize a third party
manufacturer in connection with the manufacture and production of the Licensed
Products.  In such event, Licensee shall remain primarily obligated under all of
the provisions of this Agreement.  In no event shall any such sub-contract
manufacture agreement include the right to grant any further subcontracts on the
part of the subcontractee.  

     11. WARRANTIES AND REPRESENTATIONS:

         (A)  Each party represents to the other party, respectively, that:
     
             (I)     it is duly organized, validly existing and in good
standing under the laws of the jurisdiction of its organization; 

             (II)    it has full power and authority to execute and deliver
this Agreement, and to perform its obligations hereunder; and,

             (III)   this Agreement constitutes a valid and legally binding
obligation of it, enforceable against it in accordance with its terms, subject
to bankruptcy, insolvency, reorganization, moratorium and similar laws of
general applicability relating to or affecting creditors' rights and general
equity principals.

         (B)  Licensor represents and warrants to Licensee that:  
         
              (I)     It has registered the licensed mark "JABOT" in Canada and
the United States and registered the Licensed Mark "JABOT FOR THE YOUNG AND
RESTLESS GENERATION" in Canada only.  It shall be the Licensor's responsibility
to renew the registrations of the Licensed Marks over the duration of this
Agreement and to file the appropriate registered user agreements for use by the
Licensee pursuant to the terms of this Agreement to reasonably ensure the
continued validity of the Licensed Marks.  Should the Licensee require any
further maintenance of the 

                                          7


<PAGE>

Licensed Marks, Licensee may do so at its own expense upon Licensor's consent,
which consent shall not be unreasonably withheld or delayed.  Any such
maintenance precludes any third party claim(s) for which the Licensee has been
indemnified in Section 7(a);   

              (II)    It has, and will have throughout the term of this
Agreement, the right to license the Licensed Mark "JABOT" in accordance with the
terms and provisions of this Agreement.  Licensor has, as of the date hereof,
the right to license the Licensed Mark "JABOT FOR THE YOUNG AND THE RESTLESS
GENERATION" in accordance with the terms and provisions of this Agreement. 
Further, in the case of the Licensed Mark, "JABOT FOR THE YOUNG AND THE RESTLESS
GENERATION" the warranty does not extend beyond the territorial limits of
Canada; and,

              (III)   The making of this Agreement by Licensor does not violate
any agreements, rights or obligations existing between Licensor and any other
person, firm or corporation.  

         (C)  Licensee represents and warrants to Licensor that:

              (I)     Licensee acknowledges that Licensor does not provide any
warranty with respect to the Licensed Mark, "Jabot For The Young And The
Restless Generation," but for reasonably ensuring its continued validity and
registration with the Canadian Trademarks Office.  Therefore, any use of the
Licensed Mark "Jabot For The Young And The Restless Generation" shall be at the
Licensee's own risk.


              (II)    The making of this Agreement by Licensee does not violate
any agreements, rights or obligations existing between Licensee and any other
person, firm or corporation.  

         (D)  The provisions of this Section 11 shall survive termination of
this Agreement.

    12.  SPECIFIC UNDERTAKING OF LICENSEE: 

         During the term and any renewal or extension period herein provided
for, Licensee agrees that: 

         (A)  it will not harm, misuse or bring into disrepute the Licensed
Marks or their reputation or that of their owners; 
  
         (B)  it will manufacture, sell and distribute the Licensed Products in
an ethical manner and in accordance with the terms and intent of this Agreement;

         (C)  it will not incur or create any expenses chargeable to Licensor; 
 
         (D)  it will protect to the best of its ability its right to
manufacture, sell and distribute the Licensed Products hereunder; 

                                          8


<PAGE>

         (E)  it will comply with all laws and regulations pertaining to the
manufacture, sale, advertising or use of the Licensed Products and shall
maintain the highest quality and standards, and shall comply with any regulatory
agencies which shall have jurisdiction over the Licensed Products; and,

         (F)  it will use its reasonable best efforts to manufacture,
distribute and sell the Licensed Products throughout the Territory.

    13.  TERMINATION BY LICENSOR:  

         (A)  Licensor shall have the right to terminate this Agreement without
prejudice to any rights that it may have hereunder, whether in law, or in
equity, or otherwise, upon the occurrence of any one or more of the following
events (herein called "Defaults"):  

              (I)     If Licensee defaults in the performance of any of its
material obligations provided for in this Agreement; 
 
              (II)    If Licensee shall have failed to maintain in full force
and effect the insurance referred to in Section 7 hereof; 
 
              (III)   If Licensee breaches this Agreement by failing to make
any payment due hereunder on the date due and fails to cure such breach within
thirty (30) days of its receipt of written notice by Licensor;  

              (IV)    If Licensee breaches this Agreement by failing to deliver
any of the statements or records referred to herein or to give access to the
premises and/or its records to Licensor's authorized representatives for the
purposes permitted hereunder, and Licensee fails to cure such breach within
thirty (30) days after its receipt of written notice by Licensor;  

              (V)     If Licensee shall become insolvent or unable to pay its
debts when due, or shall make any assignment for the benefit of creditors, or
shall file any petition under the bankruptcy or insolvency laws of any nation,
jurisdiction, county or place, or shall have a receiver or trustee appointed for
its business or property, or be adjudicated a bankrupt or an insolvent; 

              (VI)    In the event that Licensee does not commence in good
faith to manufacture, distribute and sell Licensed Products throughout the
Territory on or before the Marketing Date specified in Subclause 1(c);

         (B)  In the event any of these defaults occur, Licensor shall give
notice of termination in writing to Licensee by certified mail.  The Licensee
shall have thirty 30 days after receipt of such notice in which to correct any
of these defaults, and if such defaults remain uncured upon the expiration of
the thirty (30) day period, this Agreement shall terminate, and any and all
payments then or later due from Licensee hereunder (including Guaranteed
Consideration) shall be due and payable within sixty (60) days of termination,
and no portion of prior payments shall be refunded to Licensee.  

                                          9


<PAGE>

    14.  SELL-OFF PERIOD: 

         Licensee shall deliver, as soon as practicable, to Licensor, following
expiration (pursuant to Section 3) or termination (pursuant to Section 13), a
statement indicating the number and description of Licensed Products on hand or
in the process of manufacture at the time notice of termination is received by
Licensee or at the time of expiration of this Agreement. Following expiration or
termination, Licensee may continue to manufacture its goods in the process of
manufacture, but may manufacture no more Licensed Products in association with
the Licensed Marks; Licensee may continue to distribute and sell its remaining
inventory and goods in the process of manufacture for a period not to exceed ten
(10) months following such termination or expiration, subject to the provisions
of Section 4 above.  Thereafter, neither Licensee (directly or indirectly) or
any subsidiary, person, firm, or corporation affiliated with Licensee or its
officers and directors, shall make any use of the Licensed Marks whatsoever, or
any marks confusingly similar thereto, or in any manner associated with either
of the Licensed Marks, either in or on products, advertising, publicity,
promotional or display materials in commerce.

    15.  PAYMENTS AND NOTICES: 

         All notices hereunder (a) shall be in writing, (b) shall be forwarded
by hand delivery, ordinary first-class or certified or registered U.S. or
Canadian mail (postage prepaid), by Federal Express or other nationally
recognized overnight courier service, (c) shall be addressed to the recipient at
its address as specified below (or in the case of a change, as shall have been
specified by the recipient in a notice given hereunder), and (d) shall be
effective on receipt.  The applicable addresses with respect to such notices,
and the addresses for accounting payments and statements, are as follows: 

IF TO LICENSOR:                   IF TO LICENSEE:     

Bell Abbott Haussmann Inc.        Sel-Leb Marketing, Inc.  
44 Nello Street                   1435 51st Street     
St. Catharines, Ontario L2N 1G6   North Bergen, New Jersey 07047     
Attention:  Denis McNulty         Attention:  Jan Mirsky         

WITH A COPY TO:                   WITH A COPY TO:

Chown Cairns                      Markowitz Roshco & Adelman 
80 King Street                         666 Third Avenue - 18th Floor
9th Floor Corbloc                 New York, New York 10017
P.O. Box 760                      Attention:  Seth P. Markowitz, Esq.
St. Catharines, Ontario
L2R 6Y8
Attention:  John Willey, Esq.

    16.  CONFIDENTIALITY:


         Each party agrees that, without the express consent of the other
party, none of its employees or agents shall disclose to any other party, or use
for any purpose other than the performance of this Agreement, any tangible or
intangible information or material that the other party 

                                          10


<PAGE>

designates as confidential (including without limitation the terms and
conditions of this Agreement, and the content of any source code, object code or
technical documentation relating to the Licensed Products) unless such
information or material, (a) is or becomes publicly known through no wrongful
act of the receiving party; (b) is received from a third party without
restriction and without breach of any confidentiality obligation to the other
party; (c) is independently developed by the receiving party; or (d) is required
by law to be disclosed (provided that the other party is given advance notice of
and an opportunity to contest any such requirement).  

    17.  NO PARTNERSHIP:

         This Agreement does not constitute and shall not be construed as
constituting a partnership or joint venture between Licensor and Licensee.
Neither party shall have any right to obligate or bind the other party in any
manner whatsoever, and nothing herein contained shall give, or is intended to
give, any rights of any kind to any third persons.  

    18.  NON-ASSIGNABILITY:

         This Agreement shall be binding upon and inure to the benefit of the
parties hereto and their respective successors and assigns, provided, that this
Agreement may not be assigned in whole or in part by Licensee, except to an
affiliate of Licensee (as defined and promulgated under the Securities and
Exchange Act of 1934, as amended) or to any other entity that succeeds to the
business of Licensee associated with the Licensed Products other than by
operation of law, such as by sale of assets without the express prior written
consent of Licensor, which consent shall not be unreasonably withheld.  

    19.  GOVERNING LAW:

         This Agreement shall be construed in accordance with the laws of the
State of New York of the United States of America, excluding any conflict of
laws rules of said State which would have the affect of applying the laws of any
other jurisdiction.  

    20.  ENTIRE AGREEMENT, WAIVER, MODIFICATION: 

         This agreement represents the entire agreement between the parties
hereto pertaining to the subject matter hereof, and supersedes all prior oral
and written negotiations and agreements.  No waiver, modification or
cancellation of any terms or condition of this Agreement shall be effective
unless executed in writing by the party to be charged therewith.  No written
waiver shall excuse the performance of any act other than those specifically
referred to therein. 

    21.  SEVERABILITY:

         Should any provision of this Agreement for any reason be declared
invalid or unenforceable, such declaration shall not affect the validity or
enforceability of any other provision of this Agreement, all of which other
provisions shall remain in full force and effect, and the application of such
invalid or unenforceable provision to persons or circumstances other than those
as to which it is held invalid or unenforceable shall be valid and be enforced
to the fullest extent permitted by law.


                                          11


<PAGE>

    22.  SURVIVAL:

         The respective representations and warranties of the parties set forth
herein and the provisions hereof regarding confidentiality, indemnification,
accounting and payment of royalties, audit rights and ownership of intellectual
property shall survive any expiration or termination of this Agreement, together
with any monetary obligations accrued but as yet unpaid as of the time of such
expiration or termination.  

    23.  CURRENCY:

         All amounts payable to Licensor pursuant to this Agreement, or
referred to in this Agreement, are in U.S. Dollars unless otherwise specifically
stated herein.



    IN WITNESS WHEREOF, the parties hereto have signed this Agreement by their
duly authorized representatives as of the day and year first above written.


LICENSOR:  Bell Abbott Haussmann Inc.
LICENSEE:  Sel-Leb Marketing, Inc.



 /s/ Denis McNulty                            /s/ Jan Mirsky                  
- --------------------------                   ---------------------------------
By:  Denis McNulty                          By:  Jan Mirsky, Exec. Vice Pres.

                                          12



<PAGE>

                                                                   EXHIBIT 10.27


                           MERCHANDISING LICENSE AGREEMENT

Dated as of October 16, 1996

1.   PARTIES:       VIACOM CONSUMER PRODUCTS, INC. ("VCP")
                    5555 Melrose Avenue
                    Los Angeles, California  90038

                    SEL-LEB MARKETING, INC. ("Licensee")
                    1435 51st Street
                    North Bergen, NJ  07047
                    Attn:  Hal Markowitz


2.   PROPERTY:

     As used herein, the term "Property" shall mean the characters,
     characterizations,designs and visual representations which appear, and only
     as they appear, in the television series entitled "CLUELESS" (the "Series")
     including the names and likenesses of only those performers approved in
     writing by VCP, and only as they appear as characters in the Series; but
     not including, without the prior written consent of VCP, any actual
     material from the Series, such as footage (Film, tape, disc or other
     medium), outtakes, music, effects track, voice track or sound track of the
     Series.


3.   LICENSED ARTICLES:

     Licensee shall use the Property in connection with the manufacture and
     distribution of the following items (the below listed items will be
     referred to individually and collectively as the "Licensed Articles"):

     (a) Nail Care Products including polishes, top coats, removers, hardeners
         and quick-drys as well as artificial nail sets, nail files/clipper
         sets.

     (b) Lip Stick Products including sticks, glosses and liners.

     (c) Cologne Fragrances including bottled cologne sprays and body sprays.

     (d) Mass Market Gift Set/Bags including combinations of the items listed
         in 3(a), (b) and (C), which will be targeted to the mass market.

     (e) Signature Gift Set/Bags including combinations of the items listed in
         3(a), (b) and (c), which will be targeted to the "upstairs" market.

     (f) Specialty "kid-tween" Gift Set/bags including combinations of the
         items listed in 3(a), (b) and (c), which will be targeted for toy
         distribution.

     (g) Licensee shall have the option until December 10, 1996 to add bath
         products (including bath gels, bubble baths and bath lotions).  If
         Licensee exercises such option, it must give VCP written notice by
         December 10, 1996 and pay any and all amounts as shall be due to VCP
         in respect of such bath products as provided hereinbelow no later than
         December 15, 1996, and all applicable terms and conditions of this
         Agreement shall apply.  Moreover, Licensee shall pay VCP an additional
         15% on any amounts due hereunder, as applicable.  A "*" shall indicate
         each payment which may be affected by the exercising of this option.

                                          1


<PAGE>

4.   TERRITORY:

     United States, its territories and possessions, including Puerto Rico.


5.   TERM:

     (a) The initial term hereof shall commence on October 15, 1996 and shall
         continue until October 31, 1999, unless sooner terminated or extended
         as provided in this Agreement ("Initial Term").

     (b) If Licensee earns in Royalties (as defined in Paragraph 9(b) below)
         and pays to VCP a minimum of $500,000.00 by August 1, 1999, then
         Licensee shall have the option to extend this Agreement for a period
         of two (2) years ("Extended Term").  In order to exercise this option,
         License must give VCP written notice ninety (90) days prior to the
         expiration of the Initial Term.  If Licensee does exercise such
         option, Licensee shall pay VCP an additional Advance ("Additional
         Advance") of $90,000.00* upon the execution of the option and an
         additional Guarantee ("Additional Guarantee") of $270,000.00* payable
         $90,000.00* as the Additional Advance, $90,000.00* on or before
         November 1, 2000 and $90,000.00* upon the expiration of the Extended
         Term payable to the extent not earned out by the Additional Advance
         and Royalties.

     (c) Wherever the word "Term" is used in this Agreement, it refers
         generally to the Initial Term and any and all Extended Terms, if
         applicable.


6.   LICENSE:

     (a) VCP hereby grants to Licensee and Licensee hereby accepts, the
         exclusive (subject to Paragraphs 7 and 8(d) below) right, license and
         privilege to manufacture the designated Licensed Articles based upon
         and incorporating the Property, and to distribute, offer for sale,
         sell, promote and advertise the Licensed Articles in the Territory
         during the Term, subject to the provisions of this Agreement.

     (b) The license granted herein includes the non-exclusive right to use, in
         the Territory and for the Term, subject to all the terms and
         conditions hereof, the title of the Series and the trade and service
         marks and names, and the logos and art work, if any, used in
         connection with the Series (all of which are, except where dealt with
         individually, referred to hereinafter as the "Trademarks").  Inclusion
         of artwork is contingent upon VCP's right to grant permission for the
         use thereof without payment of any nature to any third party in
         connection therewith.

     (c) Licensee shall not use the Property or the Trademarks in any manner
         not specifically authorized by this Agreement, except with VCP's prior
         written consent.


7.   RESERVATION OF RIGHTS:

     (a) All rights in and to the Property, the Trademarks and the Series not
         expressly granted herein to Licensee are hereby expressly reserved to
         VCP or its designees without restriction.

     (b) Licensee acknowledges that the license granted herein does not include
         any right, title or interest in or to the Property or the Series, nor
         to any copyrights, patents, and/or trademarks therein or associated
         therewith.  Furthermore, this Agreement relates solely to the Series. 
         Licensee is not, by virtue of this Agreement, acquiring any right
         whatsoever in any motion picture or television production or other
         endeavor which is based upon, 

                                          2


<PAGE>

         derivative of inspired by or otherwise related to the Series,
         including without limitation, remakes, sequels, sound recordings,
         publications, or other endeavors in which the characters,
         characterizations, designs and/or visual representations contained in
         the Series may appear; as between VCP and Licensee, all right, title
         and interest in and to the foregoing is retained by VCP.

     (c) VCP reserves unto itself and/or its designees the right to
         manufacture, distribute, offer for sale, sell, advertise, promote,
         display and otherwise exploit articles similar and/or identical to the
         Licensed Articles (and articles directly or indirectly competitive
         with the Licensed Articles), for use in connection with premium sales
         or give-aways, promotional give-aways, in-theater sales and sales
         outlets immediately adjacent to motion picture theaters, sales at or
         adjacent to theme parks, amusement parks, entertainment centers or
         other amusement attractions, sales through cable delivery systems and
         on line services, mail/telephone order sales, sales through catalogue
         houses, vending machine sales, home television sales (e.g. home
         shopping club), radio sales, computer shopping services, sales by or
         through fan clubs and conventions, sales through home video retail
         outlets, and/or sales in or in connection with facilities owned,
         operated and/or controlled by VCP, its parent, affiliated and/or
         subsidiary companies.  Notwithstanding the foregoing, VCP agrees to
         use all reasonable efforts to cause its parent, affiliates or
         designees to source such items from Licensee, subject to Licensee's
         ability to meet the required specifications and requirements of any
         such project.  Licensee agrees to furnish to VCP, at its best
         wholesale distribution price, any number of Licensed Articles ordered
         by VCP for sale in or in connection with any of the foregoing reserved
         activities.  For purposes hereof, "cable delivery systems" shall mean
         those systems which deliver through home television set top
         converters; "on-line services" shall mean those systems which deliver
         through telephone, cable and/or satellite delivery channels to
         consumers' personal computers.  If the Property licensed hereunder is
         a Series, this Agreement applies to the Series only and not to any
         sequels, motion pictures or any other production based on, derived
         from or inspired by the Series.


8.   MANUFACTURING AND DISTRIBUTION OBLIGATIONS/MARKETING DATE:

     (a) Licensee shall manufacture, distribute and commence the marketing of a
         substantial number of items of the Licensed Articles by the Spring of
         1997 ("Marketing Date").

     (b) If Licensee fails to meet the Marketing Date for any Licensed Article,
         VCP may terminate the rights granted to Licensee with respect to such
         Licensed Article on thirty (30) days prior written notice, provided
         Licensee shall not have commenced distribution of such Licensed
         Article within such thirty day period.  If, subsequent to the
         commencement of marketing and distribution of any Licensed Article,
         Licensee fails to actively continue marketing and distributing any
         units of said Licensed Article in any country or substantial portion
         of the Territory, VCP may terminate the rights granted to Licensee
         with respect to that particular country or portion of the Territory on
         thirty (30) days prior written notice, provided licensee shall not
         have recommenced distribution of such Licensed Article within such
         country or portion of the Territory within such thirty day period. 
         Termination of this Agreement, or any portion thereof, by VCP pursuant
         to this subparagraph 8(b) shall in no way reduce, proportionally or
         otherwise, the Guarantee required to be paid to VCP hereunder.

     (c) Licensee acknowledges that VCP is entering into this Agreement not
         only in consideration of the payments to be made to it hereunder, but
         also in consideration of the promotional value to it and to the Series
         of the widespread distribution, sale, advertising and promotion of
         each of the Licensed Articles.  Accordingly, Licensee shall procure
         the greatest volume of sales of the Licensed Articles consistent with
         high quality and shall make and maintain timely and adequate
         arrangements for their manufacture, distribution, advertising and
         promotion. Additionally, Licensee must commit to a minimum advertising
         expenditure of not less than 

                                          3


<PAGE>

         $50,000.00 per year.  If Licensee fails to make any such minimum
         annual advertising expenditure, then any deficiencies shall be paid
         directly to VCP.

     (d) Licensee shall distribute and sell the Licensed Articles outright at a
         competitive price, and not on approval, consignment, sale-or-return,
         or any similar basis, and further, only to the mass market, toy
         stores, grocery stores, drug stores, beauty stores, beauty supply
         outlets and department stores.  Licensee shall not sell or distribute
         the Licensed Articles for publicity or promotional tie-in purposes,
         premium give-aways, or any other means of distributing, marketing or
         merchandising reserved to VCP under Paragraph 7.  Subject to
         Paragraphs 6(b) and 7 above, Licensee's rights shall be exclusive in
         the mass market, grocery stores, drug stores, beauty outlets, discount
         chain stores and wholesale club/membership stores and non-exclusive
         for toy stores and department stores.  However, this shall not limit
         Licensee's commitments under Paragraph 3 above.  Moreover, Licensee's
         exclusive rights shall revert to non-exclusive in the event that:

         (i)  Licensee is late on a scheduled Royalty (as defined in Paragraph
              9(b) below) or cash installment payment, and is unable to correct
              the problem within ten (10) business days; or

         (ii) Licensee sells less than:

              $1,000,000.00 in wholesale sales for the period beginning with
              the Market Date through March 31, 1998;

              $2,000,000.00 in wholesale sales for the period April 1, 1998
              through March 31, 1999;

              $2,000,000.00 in wholesale sales for the period April 1, 1999
              through March 31, 2000;

              $2,000,000.00 in wholesale sales for the period April 1, 2000
              through March 31, 2001 (if applicable); or

              $1,000,000.00 in wholesale sales for the period April 1, 2000
              through October 31, 2001 (if applicable).

     (e) Licensee may not enter into any agreement with any third party for the
         manufacturing or distribution of any of the Licensed Articles without
         VCP's prior written consent, not to be unreasonably withheld. 
         Licensee shall manufacture the Licensed Articles in the United States
         and Canada.

     (f) Licensee further agrees and acknowledges that any and all lists of
         names and addresses compiled by Licensee in connection with Licensee's
         marketing of the Licensed Articles hereunder as customers or potential
         customers thereof, including but not limited to any so-called
         registration cards as completed and sent to Licensee by purchasers of
         the Licensed Articles hereunder, shall be deemed for purposes of this
         Agreement, the joint property of VCP and Licensee shall be provided to
         VCP upon its request therefor.  VCP acknowledges that Licensee shall
         be permitted to maintain and update such list (without purging any
         names included therein) at the address set forth above throughout the
         Term of this Agreement.

                                          4


<PAGE>

9.   PAYMENT:

     Licensee shall pay VCP the following:

     (a) A non-returnable advance ("Advance") of Ninety Thousand Dollars
         *($90,000.00) payable upon the earlier of the execution hereof by
         Licensee or November 4,1996, to be applied against royalties payable
         pursuant to Paragraph 9(b) below.  Notwithstanding the above, if the
         back nine (9) episodes of the Series are not picked-up for broadcast
         for the 1996/1997 season, then Licensee Shall have the option to
         terminate this Agreement within five (5) business days of VCP giving
         Licensee notice that the Series has not been picked-up.  If Licensee
         exercise this option, Forty Thousand Dollars *($40,000.00) of the
         Advance shall be refunded to Licensee (such refund shall not be
         payable earlier than January 1,1997 nor later than January 15, 1997)
         and this Agreement shall terminate as of April 31, 1998.  At such
         time, all rights granted hereunder shall immediately revert to VCP and
         no further Guarantee payments (as defined in Paragraph 9(c) below)
         shall be due.  However, the termination of this Agreement and the
         refund of such Forty Thousand Dollars *($40,000.00) shall in no way
         reduce any Royalties (as defined in Paragraph 9(b) below) which may be
         payable to VCP pursuant to this Agreement.  If Licensee does not
         exercise this option, then this Agreement shall continue according to
         the terms set forth herein.

     (b) A royalty ("Royalty") of Ten Percent (10%) of the greater of
         Licensee's published gross wholesale price, or such amount as Licensee
         may actually receive for each Licensed Article, except that Licensee
         may deduct from its receipts hereunder: (i) returns for defective or
         damaged goods; (ii) actual deductions for customary trade discounts,
         except that the aggregate amount of such deductions shall not exceed
         Twelve Percent (12%) of the total gross wholesale price (during the
         same accounting period, as specified in Paragraph 10 below); (iii)
         actual deductions for returns of sale-or-return goods, except that the
         aggregate amount of such deductions may not exceed Twelve Percent
         (12%) of the total number of units distributed annually; and (iv)
         actual freight charges incurred in shipping the Licensed Articles to
         customers.  Said Royalty shall be paid to VCP on all Licensed Articles
         as if sold by Licensee at its customary price without discount
         Further, where the billed price for any Licensed Article is less than
         Licensee's customary price, or if Licensee sells any Licensed Articles
         to any person, firm or corporation related to or affiliated with
         Licensee for a price which is less than Licensee's customary price,
         then the Royalty payable to VCP on such Licensed Articles shall be
         computed as if sold by Licensee at its customary price without
         discount.  VCP agrees and acknowledges that Licensee shall be
         permitted to distribute a reasonable amount of Licensed Articles to
         its trade customers free of charge for purposes of promoting sales of
         same, such reasonable amount to be determined in keeping with
         Licensee's sound business judgment

     (c) A guarantee of Two Hundred and Twenty Five Thousand Dollars
         *($225,000.00) ("Guarantee") payable, to the extent not then already
         paid to VCP under subparagraphs 9(a) and 9(b), above, by March 31,
         1998 or earlier termination of this Agreement.

     (d) Notwithstanding the above, upon VCP's confirmation to Licensee that
         the Series has been picked-up for the 199711998 season, an additional
         Forty Five Thousand Dollars ($45,000.00) shall be added to the
         Guarantee to be payable not later than March 31, 1999 or the earlier
         termination of this Agreement.  Notwithstanding the above, if VCP
         informs Licensee that the Series has not been picked-up for the
         199711998 season, the Licensee shall have the option, to be exercised
         within ninety (90) days of such notice, to terminate this Agreement If
         Licensee exercises such option, all rights granted hereunder shall
         revert to VCP as of October 31, 1998.  The exercising of such option
         shall in no way decrease the amounts payable pursuant to subparagraphs
         3(g), (if applicable) 9(a) and 9(c) above.

                                          5


<PAGE>

10.  ACCOUNTING AND AUDIT:

     (a) Licensee shall render accounting statements (in the form of Exhibit
         "A" attached hereto and made a part hereof) to VCP on a quarterly
         (calendar year) basis within 25 days of the end of each quarter,
         whether or not any payment is shown to be due to VCP thereunder, and
         remit payments due VCP along with such statements, addressed as
         follows: Via regular mail to Paramount Merchandising, P.O. Box 100590,
         Pasadena, CA 91189-0590 and via overnight courier to First Chicago
         National Processing Corporation, Arroyo Parkway Plaza, Suite 150, 1111
         South Arroyo Parkway, Pasadena, CA 91105, Attn: Paramount
         Merchandising, Box 100590, with copies to CONTROLLER, FINANCE AND
         ADMINISTRATION, Viacom Consumer Products, 5555 Melrose Avenue, Los
         Angeles, CA 90038.  If the Territory of the Agreement covers more than
         one country, accounting statements shall be separated on a country-by-
         country basis.  All payments shall be made without setoff of any 
         amount or nature whatsoever, whether based upon any claimed debt or 
         liability of VCP to Licensee.  All sums not paid when due shall bear 
         interest at the rate of ten percent (10%) per annum without prejudice 
         to any other rights of VCP in connection therewith.  The receipt and 
         deposit of monies by VCP shall not prevent or limit VCP's right to 
         contest the accuracy and/or correctness of any statement in respect of 
         such monies.

     (b) Licensee shall keep accurate books of account and records covering all
         transactions relating to this Agreement and shall retain all other
         documents and materials in its possession or under its control
         relating to the subject matter hereof, at Licensee's principal place
         of business for not less than two (2) years after the expiration of
         the Term or earlier termination of the Agreement and shall allow VCP
         and its representatives, upon prior written notice, and no more than
         once per calendar year, to audit said books of account and records and
         to make copies thereof at VCP's expense.  If any such audit reveals
         Royalties due to VCP in excess of ten percent (10%) of the Royalties
         paid to VCP for the period covered by such audit, all reasonable
         auditing fees, costs and expenses shall be borne by Licensee, in
         addition to which interest (at the rate provided above in subparagraph
         (a)) shall be added to the amount discovered to be due, to be computed
         from the first day of the first accounting period covered by the
         audit.  If the services of  attorneys are engaged by VCP in collection
         of the monies due to it hereunder, their reasonable fees, expenses and
         costs shall be borne by Licensee or, if paid by VCP, promptly
         reimbursed to It by Licensee.  If any such audit reveals Royalty
         payments due to VCP in excess of twenty percent (20%) of the Royalties
         paid to VCP for the period covered by such audit, then, in addition to
         any and all other rights, legal and/or equitable, of VCP, VCP shall
         have the right, effective immediately upon giving notice to such
         effect to Licensee, to terminate the Term of this Agreement


 11. APPROVALS/ARTWORK:

     (a) The quality of the Licensed Articles as well as the quality of all
         packaging, hang-tags, labels, press releases, advertising,
         promotional, display and any other material prepared in connection
         with the Licensed Articles (collectively, "Packaging and Promotional
         Material") which includes the Property and/or Trademarks shall be of
         the highest standard, no less than the best quality of similar
         articles, packaging, advertising, promotional and display materials
         presently manufactured, distributed, sold and/or used by Licensee in
         the Territory and shall be in full conformity with all applicable laws
         and regulations.

                                          6


<PAGE>

     (b) VCP SHALL HAVE ABSOLUTE APPROVAL OF THE LICENSED ARTICLES AND ALL
         PACKAGING AND PROMOTIONAL MATERIAL AT ALL STAGES OF THE DEVELOPMENT
         AND APPLICATION THEREOF.  LICENSEE MAY NOT MANUFACTURE, USE, OFFER FOR
         SALE, SELL, ADVERTISE, PROMOTE, SHIP OR DISTRIBUTE ANY LICENSED
         ARTICLES NOR ANY PACKAGING AND PROMOTIONAL MATERIAL UNTIL AND UNLESS
         LICENSEE HAS RECEIVED VCP'S APPROVAL THEREFOR IN THE MANNER PRESCRIBED
         HEREINBELOW AND IN EXHIBIT "B" HERETO.  ANY ACTS BY LICENSEE CONTRARY
         TO THE TERMS OF THIS PARAGRAPH AND/OR EXHIBIT "B" SHALL BE DEEMED A
         MATERIAL BREACH OF THIS AGREEMENT, ENTITLING VCP, IN ADDITION TO ANY
         AND ALL REMEDIES IT MAY HAVE AT LAW AND IN EQUITY, TO TERMINATE THIS
         AGREEMENT.

     (c) Licensee shall, in an timely manner and in sufficient time for review
         and consideration, submit for VCP's discretional approval all
         materials relating to the Licensed Articles, including, without
         limitation, drawings, plans, blueprints, models, computer graphics,
         prototype samples and component parts of the Licensed Articles and all
         Packaging and Promotional Material in connection therewith prior to
         any use thereof by Licensee; the same shall be submitted as required
         by Exhibit "B".  All submissions shall be made prior to any use
         thereof, or public disclosure thereof, by or on behalf of Licensee. 
         ANY SUBMISSION NOT APPROVED IN WRITING BY VCP WITHIN FOURTEEN (14)
         DAYS SHALL BE DEEMED DISAPPROVED (SEE EXHIBIT "B" (APPROVAL
         GUIDELINES) WHICH IS ATTACHED HERETO AND MADE A PART HEREOF).  All
         approvals requested of VCP under this Agreement may be granted or
         withheld by VCP in its sole and absolute discretion.

     (d) VCP shall furnish to Licensee, at Licensee's cost, such artwork as may
         be reasonably necessary for the manufacture, advertising and promotion
         of the Licensed Articles, subject to availability and to VCP's
         absolute right of approval (the "Artwork"); all such Artwork shall be
         and remain the property of VCP, notwithstanding its creation or
         modification (which is also subject to VCP's absolute approval) by
         Licensee, and shall be returned to VCP after its use by Licensee. 
         Licensee shall not use the Artwork in any other manner.

     (e) In order that VCP may be assured that the provisions of this Agreement
         are being observed, Licensee shall allow VCP or its designee to enter
         upon Licensee's premises during regular business hours, upon prior
         notice, for the purpose of inspecting the Licensed Articles, Packaging
         and Promotional Material and the facilities in which they are
         manufactured and packaged.  In the event that the quality standards
         hereinabove referred to are not met, or in the event that said quality
         standards are not maintained throughout the period of manufacture of
         any Licensed Articles hereunder, then, upon written notice from VCP,
         Licensee shall immediately discontinue the manufacture and
         distribution of such Licensed Articles that do not meet VCP's quality
         standards, and/or the Packaging and Promotional Material related
         thereto, unless Licensee shall have remedied such failure of quality
         to VCP's satisfaction within thirty (30) days after Licensee's receipt
         of notice thereof; failure to effect such remedial measures shall
         entitle VCP to terminate this Agreement upon notice to Licensee.

12.  SAMPLES:

     Licensee shall furnish to VCP sixty (60) samples of each Licensed Article,
     i.e. each product type, as opposed to each SKU, at the commencement of
     distribution thereof.  Upon VCP's request, Licensee shall furnish
     additional samples, at cost, such samples not to be resold by VCP.

13.  GOODWILL, PATENTS, TRADEMARKS AND COPYRIGHT:

     (a) Licensee recognizes and acknowledges that:

                                          7


<PAGE>

         (i)   the title of the Property and/or Series (and, if the Series is a
               sequel to a prior work, or if there are now or are later
               developed sequels to the Series, the titles of such prior work
               and of such sequels) and the logos and/or artwork (including
               artwork developed for advertising and promotional use) embodying
               such title or titles are, as between VCP and Licensee, trademarks
               of VCP on behalf of Paramount Pictures Corporation ("PPC"),
               whether or not registered as such;

         (ii)  the good will associated with the Property and the Trademarks
               inures solely and exclusively to VCP on behalf of PPC; and

         (iii) the Property and the Trademarks have acquired, and will
               continue indefinitely to have and to acquire, a secondary
               meaning in the minds of the public.

     (b) Licensee shall not acquire any rights in the Property and/or
         Trademarks as a result of Licensee's use thereof, and all use by
         Licensee shall inure to VCP's benefit Licensee shall not, directly or
         indirectly, during the Term or thereafter, attack PPC's ownership of
         the Property, the Trademarks or the validity thereof or attack the
         validity of the license granted herein, or apply for any registration
         or file any document or take any action which would affect PPC's
         ownership of the Property or Trademarks or aid or abet anyone else in
         doing so, or use or authorize the use of any trademark, trade name or
         words, symbols or combination thereof or other designation identical
         with or confusingly similar to the Trademarks or to any element of the
         Property, whether or not such element shall have been protected by
         patent, trademark or copyright.

     (c) Ownership of all copyright, patent and trademark rights in the
         Licensed Articles and Packaging and Promotional Material shall be in
         PPC's name.  Licensee shall cause such copyright, patent and trademark
         notices to appear on or within each unit of the Licensed Articles
         and/or the Packaging and Promotional Material as may be designated and
         approved by VCP.  Any and all additions to, and new renderings,
         modifications or embellishments of, the artwork shall, notwithstanding
         their invention, creation and use by Licensee or its agents, be and
         remain the property of PPC, and VCP and PPC may use, and license
         others to use, the same, subject only to the provisions of this
         Agreement.  Licensee shall enter into written agreements with all of
         its employees and independent contractors (i) providing that all
         artwork and designs created by them in the course of Licensee's
         performance under this Agreement shall be the property of PPC either
         as works for hire under U.S. copyright law or otherwise; and (ii)
         obligating them to assign all rights in such artwork and designs to
         PPC.  Licensee shall submit to VCP for VCP's approval copies of all
         such agreements prior to use thereof.  Licensee shall not permit any
         of its employees or independent contractors to obtain or reserve, by
         written or oral agreement or otherwise, any rights as "authors" or
         "inventors" of any such artwork or designs (as such terms are used in
         present or future U.S. copyright and/or patent statutes or judicial
         decisions).  Licensee shall furnish to VCP, at VCP's request, full
         information concerning the invention and creation of such artwork and
         designs, together with the originals of assignments of all rights
         therein obtained from all such third parties to VCP (free and clear of
         any and all claims, encumbrances, interests or rights of any nature of
         such third parties, of licensee, or of any and all third parties).

     (d) Licensee shall cooperate with VCP and/or PPC in the prosecution and
         defense of the Property and/or the Trademarks, the filing and
         prosecution of any patent, trademark or copyright application or other
         applications, the recording of this Agreement or any other agreements,
         and the publication of any notices or the doing of any other act or
         acts with respect to the Property and/or Trademarks, including the
         prevention of the use thereof by any unauthorized person, firm or
         corporation, that in VCP's or PPC's judgment may be necessary or
         desirable under any law, regulation or decree of the Territory.  In
         connection with any of the foregoing, Licensee shall arrange for VCP
         to be promptly 

                                          8


<PAGE>

         supplied with any such information or materials as VCP may reasonably
         require.  In the event that Licensee learns of any unauthorized use of
         the Property and/or Trademarks in the Territory, Licensee shall
         promptly advise VCP in writing of the nature and extent of same.  VCP
         and/or PPC may, in its sole discretion, take, or elect not to take,
         such action as it deems advisable against any infringing party, in its
         own name and/or Licensee's name, and may prosecute, settle or
         otherwise dispose of such action without consultation with, or
         responsibility to, Licensee.  VCP and/or PPC shall incur no liability
         to Licensee by reason of VCP's and/or PPC's failure or refusal to
         prosecute, or failure or refusal to permit Licensee to prosecute, any
         alleged infringement or imitation by third parties, nor by reason of
         any settlement to which VCP and/or PPC may agree.

     (e) If the Territory covers countries outside of the United States,
         Licensee shall not use the Trademarks or other trademarks or service
         marks included in the Property in any such country without first
         requesting, and receiving, a Notification of Availability from VCP;
         failing which, VCP's indemnification obligation as provided under
         subparagraph 14(d), below, shall not apply to the use of the
         Trademark, trademarks or service marks in such country for such goods
         or services.


14.  WARRANTIES AND INDEMNIFICATION:

     (a) Licensee represents and warrants that it is duly organized under
         applicable law; that it has the unencumbered right and authority to
         enter into and perform its obligations under this Agreement and under
         all collateral agreements to be entered into by it in furtherance of
         the provisions hereof Licensee further represents and warrants that it
         will comply with all applicable governmental laws, rules and
         regulations in connection with its manufacture, distribution, or use
         of the Licensed Articles and its activities pursuant to this
         Agreement.

     (b) VCP represents and warrants that it is duly organized under applicable
         law; that it has the right and authority to enter into and perform
         this Agreement and to grant the rights granted hereunder.  VCP makes
         no representation or warranty as to the amount of receipts Licensee
         will derive hereunder or as to the quality or success of the Series or
         Property or reception it will receive by the public, nor shall VCP be
         obligated to continue the exhibition, distribution or other
         exploitation of the Series or continue the use of any element of the
         Property.

     (c) Licensee shall indemnify, hold harmless, and defend VCP, its parent,
         affiliated and subsidiary companies, and its and their officers,
         directors, agents and employees ("Indemnitees") from and against any
         and all liabilities, claims, causes of action, suits, losses, damages,
         fines, judgments, settlements and expenses (including any and all
         attorneys' fees and court costs) which may be suffered, made or
         incurred by any of such Indemnitees arising out of any breach or
         alleged breach of any of the covenants, warranties, representations
         and agreements made by Licensee herein, including without limitation,
         claims relating to or based upon:

         (i)     unauthorized use of, or infringement of any patent, trademark,
                 design, copyright or other proprietary or privacy right of any
                 third party by Licensee;

         (ii)    libel or slander against, or invasion of the right of privacy,
                 publicity or property of, or violation or misappropriation of
                 any other right of any third party, unless such claim arises
                 from Licensee's use of material provided to it by VCP and is
                 used by Licensee in such manner as is expressly approved by
                 VCP hereunder;



                                          9


<PAGE>

         (iii)   artwork or other material relating to the Property created,
                 modified and/or used by Licensee in connection with the
                 Licensed Articles without VCP's approval; and/or

         (iv)    defects in the Licensed Articles, despite VCP's approval
                 thereof, it being understood and agreed that any governmental
                 order of recall or injunction against distribution and/or sale
                 shall, as between VCP and Licensee, be deemed conclusive proof
                 of such defect for the purpose of invoking the
                 indemnifications set forth herein; and/or

         (v)     agreements or alleged agreements made or entered into by
                 Licensee to effectuate the terms of this Agreement.

         VCP and Licensee shall give the other prompt written notice of the
         institution of any action or the making of any claim alleging a breach
         hereunder.  VCP shall have the right to control all aspects of the
         disposition of such claim, and Licensee shall cooperate with VCP in
         connection therewith.

    (d)  VCP shall indemnify, hold harmless and defend Licensee from and
         against any and all liabilities, claims, causes of action, suits,
         losses, damages, fines, judgments and expenses (including reasonable
         attorneys' fees and court costs) which may be suffered, made or
         incurred by Licensee arising solely out of use by Licensee of the
         Property as authorized in this Agreement.  Licensee shall give VCP
         prompt written notice of the institution of any action or the making
         of any such claims.  VCP shall control all aspects of the disposition
         of such claims and Licensee shall cooperate fully with VCP in
         connection therewith.


15. INSURANCE:

    Licensee shall obtain and maintain throughout the Term, at Licensee's sole
    expense, standard Product Liability Insurance, Advertiser's Liability
    Insurance and Errors and Omission Insurance from a reputable insurance
    company qualified to do business in the State of California, naming VCP,
    its parent company, and their respective subsidiaries and affiliated
    companies, including all directors, officers, employees, agents and
    representatives, as additional insureds.  Coverage under each policy will
    be a minimum of One Million Dollars ($1,000,000) for each instance and
    Three Million Dollars ($3,000,000) in the aggregate.  Each such policy
    shall require that VCP receive at least thirty (30) days written notice of
    the cancellation, amendment or endorsement of each such policy.  Licensee
    shall furnish VCP upon execution of this Agreement by Licensee with
    certificates of insurance and certified policy endorsements evidencing that
    the insurance coverage is in full force and effect.


16. TERMINATION:

    (a)  In the event Licensee fails to perform any of its obligations under
         this Agreement, including without limitation the active marketing and
         distribution of any and/or all of the Licensed Articles; or breaches
         any covenant, representation, warranty or agreement contained herein,
         files a petition in bankruptcy, or is adjudged a bankrupt, or if a
         petition in bankruptcy is filed against Licensee, or if Licensee
         becomes insolvent, or makes an assignment for the benefit of
         creditors, or if Licensee discontinues its business or if a receiver
         is appointed for Licensee or Licensee's business who is not discharged
         within thirty (30) days, VCP may terminate this Agreement on thirty
         (30) days prior written notice, provided Licensee shall not have
         remedied such failure to VCP's satisfaction within such thirty (30)
         day period.  Time is of the essence of this Agreement.

                                          10


<PAGE>

    (b)  In the event of termination of this Agreement by VCP for any of the
         reasons set forth in Subparagraph 16(a) above, no creditor, agent,
         representative, receiver or trustee of Licensee shall have the right
         to dispose of any units of the Licensed Articles without the prior
         written consent of VCP; until payment of all monies due to VCP from
         Licensee, VCP shall have a lien on any units of the Licensed Articles
         not then disposed of by Licensee at any time in respect of sales of
         the Licensed Articles; and on any monies due Licensee from any jobber,
         wholesaler, distributor, licensee, or other third parties, in respect
         of sales of the Licensed Articles; VCP may treat all of the aforesaid
         third parties as VCP's direct licensees with no obligation to the
         Licensee.

    (c)  In the event of termination of this Agreement by VCP due to breach of
         any of the terms or conditions hereof by Licensee, Licensee shall have
         no right to sell, distribute or otherwise dispose of any units of the
         Licensed Articles without VCP's prior written consent, not to be
         unreasonably withheld.

    (d)  Upon the expiration of the Term or earlier termination of this
         Agreement:

         (i)     All rights, licenses and privileges granted to Licensee
                 hereunder shall automatically revert to VCP and licensee shall
                 execute any and all documents evidencing such automatic
                 reversion;

         (ii)    Licensee shall, in VCP's discretion, either deliver to VCP
                 materials which reproduce the Licensed Articles or give to VCP
                 satisfactory proof of the destruction thereof;

         (iii)   All sums due VCP hereunder, whether in the form of unpaid
                 Advance, Royalties and/or Guarantee shall become immediately
                 due and payable in full to VCP without set off of any kind;

         (iv)    Licensee shall, within one (1) month after such expiration or
                 termination, deliver to VCP a complete and accurate statement,
                 certified to be true by an officer of Licensee, indicating the
                 number, description and whereabouts of all units of the
                 Licensed Articles on hand and/or in the process of
                 manufacture, as of both the date of such expiration or
                 termination and the date of such statement;

         (v)     VCP shall have the right, upon forty-eight (48) hours prior
                 written notice, to enter onto Licensee's premises during
                 normal business hours to conduct physical inventories to
                 verify the accuracy of the aforesaid statement;

         (vi)    Provided Licensee is not in breach of this Agreement, Licensee
                 may, upon expiration of the Term of this Agreement, sell off
                 existing inventories of the Licensed Articles, on a
                 non-exclusive basis, for a period of one hundred eighty (180)
                 days, subject to all the other terms and conditions hereof,
                 and provided the same have not been manufactured solely or
                 principally for sale during such period and only after first
                 giving VCP the opportunity to purchase the same at Licensee's
                 cost of manufacture thereof, which purchase may be of some or
                 81 of such units, in VCP's sole discretion.  In the event of
                 early termination of this Agreement due to breach by Licensee,
                 Licensee shall have no right to sell oft existing inventories;

         (vii)   In the event of a default by Licensee of this Agreement, VCP,
                 at its discretion.  may terminate this Agreement and any and
                 all other agreements entered into between VCP and Licensee.

                                          11


<PAGE>

17. INJUNCTION:

    Licensee acknowledges that its failure to perform any of the terms or
    conditions of this Agreement, or its failure to cease the manufacture,
    distribution and sale of the Licensed Articles upon the expiration of the
    Term or earlier termination of the Agreement shall result in immediate and
    irreparable damage to VCP.  Licensee also acknowledges that there may be no
    adequate remedy at law for such failures and that in the event thereof VCP
    shall be entitled to equitable relief in the nature of injunction and to
    all other available relief, at law and/or in equity.


18. CONFIDENTIALITY:

    Other than as may be required by any applicable law, government order or
    regulation, or by order or decree of any court of competent jurisdiction,
    Licensee shall not publicly divulge or announce, or in any manner disclose
    to any third party, any information or matters revealed to Licensee
    pursuant hereto, or any of the specific terms and conditions of this
    Agreement, and Licensee shall do all such things as are reasonably
    necessary to prevent any such information becoming known to any party other
    than the parties involved with the transaction.


19. ASSIGNMENT:

    The rights and obligations of Licensee hereunder may not be assigned,
    delegated, or sublicensed without the prior written consent of VCP, not to
    be unreasonably withheld.  Licensee may not enter into any agreement with
    any third party for the manufacturing or distribution of any of the
    Licensed Articles without VCP's prior written consent not to be
    unreasonably withheld.  VCP may assign all or part of its rights hereunder,
    and/or may delegate its obligations hereunder, in whole or in part, to any
    third party.


20. FORCE MAJEURE:

    The parties shall be released from their respective obligations hereunder
    in the event government regulations or other causes arising out of a state
    of war or other national emergency, or other causes beyond the reasonable
    control of the parties, render performance of such obligations reasonably
    impracticable.  If such event continues for a period of sixty (60) days,
    this Agreement shall be terminable, upon written notice, by either party. 
    Upon such termination, all royalties due on sales theretofore made shall
    become then immediately due and payable, and no Advance, Royalties or
    Guarantee theretofore paid shall be repayable.  In the event neither party
    elects to terminate this Agreement as immediately hereinabove provided, the
    Term of this Agreement shall be extended automatically for a period of time
    equal to the period or such "Force Majeure" event but not to exceed six
    months from the date of first occurrence.


21. FURTHER INSTRUMENTS:

    Licensee shall furnish VCP with (and shall execute, acknowledge and deliver
    and cause to be executed, acknowledged and delivered to VCP) any further
    instruments, in such form and substance as shall be approved or designated
    by VCP, which VCP may reasonably require or deem necessary, from time to
    time, in its discretion, to evidence, establish, protect, enforce, defend
    or secure to VCP any or all of its rights, titles, properties or interests
    or more fully to effectuate or carry out the purposes, provisions or intent
    of this Agreement VCP, at its sole discretion, shall have the right to
    record such instruments at the appropriate Registry or other place of
    registration in some or all of the various Countries comprising the
    Territory, at VCP's expense.  Licensee agrees to cooperate as requested by
    VCP in arranging such recordation, 

                                          12


<PAGE>



    and in cancelling or amending such registration, if so requested by VCP,
    upon the expiration, termination, or amendment of this Agreement, as may be
    appropriate.

22. PARAGRAPH HEADINGS:

    Paragraph headings contained in this Agreement are for convenience only and
    shall not otherwise be given any legal effect.


23. NO PARTNERSHIP: NO THIRD PARTY BENEFICIARIES:

    Nothing herein contained shall constitute a partnership between or joint
    venture by the parties hereto, or constitute either party the agent of the
    other.  Neither party shall hold itself out contrary to the terms of this
    paragraph and neither party shall become liable by any representation, act
    or omission of the other contrary to the provisions hereof.  This Agreement
    is not for the benefit of any third party and shall not be deemed to give
    any right or remedy to any such party, whether referred to herein or not.


24. NO WAIVERS, CUMULATIVE RIGHTS:

    No waiver by either party hereto of any breach of this Agreement shall be
    deemed to be a waiver of any preceding or succeeding breach of the same or
    any other provision hereof.  The exercise of any right granted to either
    party hereunder shall not operate as a waiver.  The normal expiration of
    the Term of this Agreement shall not relieve either party of its respective
    obligations accruing prior thereto, nor impair or prejudice the respective
    rights of either party against the other, which rights by their nature
    survive such expiration.


25. NO VIOLATION OF LAW:


    Nothing herein contained shall be construed so as to require the commission
    of any act contrary to law, and wherever there is any conflict between any
    provision of this Agreement and material statute, law or ordinance contrary
    to which the parties have no legal right to contract, the latter shall
    prevail, but in such event the provision of this Agreement affected shall
    be curtailed and limited only to the extent necessary to bring it within
    the legal requirements.


26. NOTICES:

    Notices hereunder shall be given in writing and sent by registered or
    certified mail, return receipt requested, or by prepaid telegram or
    nationally recognized express carrier, addressed to VCP at the address
    indicated in the Agreement, to the attention of Legal Department, or to
    Licensee at the addresses indicated in Paragraph I above, to the attention
    of such official as Licensee shall designate in writing.  Each party shall
    notify the other in writing promptly after any change of address.  Notices
    shall be effective upon either party's receipt of written notice. 
    Requirements relating to submission for approvals shall be governed by
    Paragraphs 11 and 12 above.


27. GOVERNING LAW:

    This Agreement shall be construed and interpreted pursuant to the laws of
    the State of California applicable to agreements made and to be performed
    entirely therein, and the parties hereto submit and consent to the
    jurisdiction of the courts of the State of California, including Federal 

                                          13


<PAGE>

    Courts located therein, should Federal jurisdiction requirements exist, in
    any action brought to enforce (or otherwise relating to this contract
    Licensee shall designate an agent In California for service of process who
    Is reasonably acceptable to VCP; falling which, Licensee consents to
    service of process in any manner permitted by the laws of the State of
    California.


28. ENTIRE AGREEMENT:

    This Agreement (including any exhibits and schedules which are attached
    hereto and made a part hereof by this reference), when signed by the
    parties, shall constitute the entire understanding of the parties with
    respect to the subject matter, superseding all prior and contemporaneous
    promises, agreements and understandings, whether written or oral,
    pertaining thereto and cannot be modified except by a written instrument
    signed by the parties hereto, nor may it be amended or rescinded, other
    than as provided by its terms, except by a writing duly executed by an
    authorized officer of the party to be charged.  If there is any
    inconsistency between this portion of the Agreement (i.e., inclusive of all
    preceding paragraphs and this paragraph) and the attached exhibits and/or
    schedules, this portion of the Agreement shall prevail.


29. ACCEPTANCE BY VCP:

    This Agreement shall not be binding until accepted by VCP and executed by a
    duly authorized officer of VCP and VCP shall have received any Advances
    payable hereunder.  No additions, amendments or modifications to this
    Agreement shall be effective until accepted in a similar manner.

IN WITNESS WHEREOF, the parties hereto have executed this Agreement as of the
date first witnessed above.

         VIACOM CONSUMER PRODUCTS, INC.


         By  /s/ Elizabeth R. Dambriunas    
           ---------------------------------

         Its Vice President, Legal          
            --------------------------------


         SEL-LEB MARKETING, INC.


         By  /s/ Jan S. Mirsky              
           ---------------------------------

         Its Executive Vice President       
            --------------------------------

                                          14


<PAGE>
 


<TABLE>
<CAPTION>


                                                                 EXHIBIT "A"

                                                        LICENSEE'S ROYALTY STATEMENT
                                                     (To be completed in local currency)

<S>                               <C>                                                    <C>

TO: PARAMOUNT MERCHANDISING       COPY TO:  VIACOM CONSUMER PRODUCTS                                    PARAMOUNT USE ONLY
    P.O. Box 100590                         555 Melrose Avenue - MOB 4th Floor                          Reviewed by 
    Pasadena, CA  91189-0590                Hollywood, CA  90038-3197                                   Period Ending 
                                            Attn:  Controller, Finance - Licensing                      Check No. 


Licensee's Name:_____________________       Contract Number:_________________            Period Being Reported:________________

Contract Date:_______________________       Film/TV Series Name:_____________            Country Being Reported:_______________


Paramount     Licensee's     Licensee's     Names of       Performers'    Unit      Gross     Royalty   Current   Cumulative 
Product       Product        Product        Performers     Likenesses     Sales     Sales     Rate      Royalty   Royalty 
Number        Description    Number         Used           Used                                         Amount    Amount


PARAMOUNT USE ONLY                                                                            Royalties Earned

                                            Unrecouped Advance                                Less: Advance Received
                                                               ---------------------------

                                                                                              Less: Previous Royalty Payments

                                                                                              Balance Currently Due to VCP

                                                                                              Guarantee

                                                                                              Unearned Guarantee  

</TABLE>

<PAGE>


                                     EXHIBIT "B"

                             PRODUCT APPROVAL GUIDELINES

Your agreement with Viacom Consumer Products requires submission of all articles
for review and written approval prior to production.  Please send all materials
to:

         Product Development Supervisor
         Viacom Consumer Products
         Marathon Building, 4th Floor
         5555 Melrose Avenue
         Los Angeles, CA 90038

Approval will be required at each of the following stages of preparation.  This
procedure insures that problems are caught early on, when they can still be
changed, without great expense of time or money;

1.  PACKAGING, COLLATERAL MATERIALS, CATALOGS AND BROCHURES, PRINT ADVERTISING
    (CONSUMER AND TRADE) AND PRINTED PRODUCT

    a.   Rough sketches or layout concept and rough copy.
    b.   Finished comps - final copy and art together (mechanical) including
         legal notices.
    c.   Final art (color).

    Note:     In some instances, such as posters, approval of color proof may
              be required to insure quality of the final product.

2.  THREE-DIMENSIONAL PRODUCTS

    a.   Concept (renderings).
    b.   Prototypes (sculpture).
    c.   Production samples or strike-offs.

3.  AUDIO OR VIDE ADVERTISING, SALES AIDS, ETC.

    a.   Radio script or television script and storyboard.
    b.   Audio or video tapes PRIOR TO USE OR AIRING (rough cut and final cut);
         copyright notice must be on tape.

    Note:
    REVISIONS:     In addition all materials must be re-submitted for approval
    each time a revision is made incorporating changes requested.  Revisions
    copy or manuscripts must be redlined or highlighted.

Please advise us of your time constraints, if any, so we may respond on short
notice, ONLY IF ABSOLUTELY NECESSARY.  Also, please allow time to make necessary
changes.  The approval time provided by agreement is generally fourteen (14)
days.  Every effort will be made to expedite approvals as quickly as possible.

Samples of finished products must be submitted pursuant to the agreement.

    Please remember that all submissions not approved in writing are deemed
    disapproved.


                    ADVERTISING AND PROMOTION APPROVAL GUIDELINES

1.  All advertising and promotional mechanicals or materials must be approved
    in writing.  This encompasses print ads, commercial (radio or television),
    point-of-purchase materials, brochures and package designs.

    Please submit these materials to:


         Product Development Supervisor
         Viacom Consumer Products
         Marathon Building, 4th Floor
         5555 Melrose Ave.
         Los Angeles, CA  90038

2.  Do NOT proceed with any promotional activities prior to approval.  The
    submission of promotion concepts for approval will prevent possible
    infringement of rights granted to other companies and spare you potential
    legal liability for such infringement.


<PAGE>

                                                                   EXHIBIT 10.28


                                  REAL ESTATE LEASE

     THIS LEASE is made as of the 5th day of February, 1997 between BASCOM
CORP., a Delaware corporation, having a business at 495 River Street, Paterson,
New Jersey ("Landlord"), and Sel-Leb Marketing, Inc., 1435-51 St., North Bergen
NJ 07047 ("Tenant").

     1.  PREMISES.  Landlord leases to Tenant and Tenant leases from Landlord,
subject to the covenants, terms and conditions of this Lease,  50,570 square
feet of warehouse and office space in the building ( the "building") located at
495 River Street, Paterson, New Jersey, and more particularly described and
identified on Exhibit A attached to and made a part of this Lease
(the"Premises") along with a license to use in common with Landlord non-
exclusive parking for employee and customer parking and the use of the common
walkways, drives and roads located on the real property of Landlord on which the
Premises is located.  The real property, the building and other improvements
located thereon are hereinafter referred to collectively as the "Property".  See
addendum # 1.

     2.  TERM AND RENTAL.  The initial Lease term shall be sixty (60) months
commencing April 1, 1997 and terminating March 31, 2002 unless otherwise
indicated, the "Lease term" refers to the initial term of this Lease, as
extended or renewed.  Tenant shall pay to Landlord throughout the initial Lease
term a fixed annual base rental of ( see Rent Schedule ), per year payable in
equal monthly installments per month.   The first monthly rental payment is
payable upon execution of this Lease, and each subsequent monthly rental payment
is payable in advance on the first day of each calendar month during the Lease
term without demand and without any abatement, counterclaim, deduction or setoff
whatsoever except as provided herein.  Any sums payable hereunder other than
annual base rental shall be deemed entitle landlord to same remedies as default
in base rent.  Rental for any partial calendar month at the beginning or end of
the Lease term shall be prorated on a per diem basis.  If the rent check is not
received by the 15 day of the month a late payment of $200.00 will be charged.

     3.  UTILITIES.  Tenant will pay for the use  of all public utility
services rendered or furnished to the building during the Lease term.  Landlord
represents that the Premises is served by all public utility services necessary
to operate the utility system upon the Premises, including electricity, water,
sewer, natural gas and telephone.

     4.  REPAIRS AND MAINTENANCE.  Throughout the Lease term, Tenant will at
its expenses (I) keep the Premises reasonably neat and clean, (ii) repair any
damage to the Premises to the extent causes by the willful or negligent acts of
Tenant, its employees, agents or contractors (except repairs or replacements
resulting from fire or other casualty insurable under a standard form all 

<PAGE>

risk property perils insurance policy) , and (iii) make such ordinary repairs
and replacements as may be required to keep the Premises in substantially the
same condition as the commencement of the Lease term (except repairs or
replacements resulting from ordinary wear and tear, from fire or other casualty
insurable under a standard form all risk property perils insurance policy, or
from the willful or negligent, acts of Landlord, its employees, agents or
contractors).  Except for those repairs and replacements required to be made by
Tenant pursuant to this Paragraph 4, Landlord will at its expense promptly make
all structural and roof repairs.  Landlord warrants roof is sound and free of
leaks.  All mechanical systems including plumbing and overhead doors are in good
working order.


     5.  TAXES AND ASSESSMENTS.  Landlord will pay when due all real estate
taxes and assessments, both general and special, which may be levied or assessed
with respect to the Building and the land upon which it stands during the Lease
term  and which are not being contested in good faith.  Upon receipt or
Landlord's invoice attaching a copy or the paid tax bill and other appropriate
supporting documentation, Tenant will reimburse Landlord for Tenant's
Proportionate Share (as hereinafter defined) of any increases in such taxes and
assessments paid by Landlord over the amount of such taxes and assessments
during calendar year 1997. Landlord agrees to absorb any increase in real estate
taxes during first two (2) years of lease.

     6.  Omitted.

     7.  ALTERATIONS AND IMPROVEMENTS BY TENANT.  Tenant may at its expense
make non-structural alterations and improvements to the Premises, provided that
Tenant first obtains Landlord's written consent (which may not be unreasonably
withheld or delayed).  All alterations and improvements made by either party (i)
shall not render the Premises unsafe or damage or diminish the structural value
or strength of the Premises, and (ii) shall be made in a good workmanlike manner
and in accordance with all applicable laws, ordinances, codes and directives of
properly constituted governmental authorities.  Tenant may at its option remove
within 10 days before the end of the Lease term any non-structural alteration or
improvement made by Tenant, so long as Tenant repairs any damage caused by the
removal.  Any alteration or improvement not Go removed by Tenant will be deemed
abandoned and become the property or Landlord.  Tenant shall not make structural
alterations or improvements without Landlord's prior written consent which may
be withheld in Landlord's sole discretion.

     8.  Omitted.

     9.  FIRE INSURANCE.   Tenant will maintain such fire and other property
perils insurance as Landlord reasonably deems appropriate to protect its
interest in the Property.  Landlord 

                                          2


<PAGE>

waives all claims for loss or damage to the Property (and all related additions,
alterations and improvements), to Landlord's property located at, on or about
the Premises and to Landlord's property adjoining the Premises, caused by
Tenant, its employees, agents, successors and assigns, and arising out of any
event or risk insurable under a standard form all risk property perils insurance
policy, regardless of whether Landlord has maintained such a policy or the
limits of that policy.  If Tenant's insurance policy so requires, Landlord shall
obtain the proper endorsement to reflect the foregoing waiver of subrogation and
deliver evidence of the waiver to Tenant promptly after commencement of the
Lease term.  Tenant waives subrogation so that with respect to any loss which is
covered by a standard form all risk property perils insurance policy.  Tenant
waives all claims for loss or damage to the property occurring thereunder.

     10. LIABILITY INSURANCE.  Tenant will at its expense maintain in effect
during the Lease term commercial general liability Insurance with a combined
single limit of $2,000,000 per occurrence with respect to bodily injury and
property damage resulting from or occurring in connection with Tenant's use and
occupancy of the Premises and such other insurance coverages as Landlord deems
commercially reasonable provided it Is practicable for Tenant to maintain such
other Insurance coverages.  A certificate of insurance will be delivered to
Landlord upon execution of this Lease, and will provide for at least twenty (20)
days' prior notification to both Landlord and Tenant of any proposed
cancellation or significant modification of such insurance.  Tenant shall name
Landlord as an additional insured on the commercial general liability insurance
required pursuant to this Paragraph 10.

     11. INDEMNIFICATION.

         (a)  BY TENANT.  Tenant will defend, indemnify and hold harmless
Landlord, its employees and agents, from and against all losses, claims,
damages, fines, and expenses (including without limitation reasonable legal
fees) resulting from (i) any accident or other occurrence on or about the
Premises caused by the negligence of Tenant, its employees, agents or
contractors,* and resulting in injury or death to any person or damage to any
property (other than damage to Landlord's property of the type insurable under a
standard form all risk property perils insurance policy), except when such
injury, damage or death is also due to the negligence of, or results from a
breach of this Lease by, Landlord, its employees, agents or contractors,* and/or
(ii) any environmental remediation required by applicable laws, regulations 


- ------------------
*   Invitees.

                                          3


<PAGE>

or directives of properly constituted governmental authorities as a sole result
of Tenant's use of the Premises.

     12. ASSIGNMENT AND SUBLEASE.  Tenant may assign this Lease or sublease all
or part of the Premises to (i) any subsidiary or Sel-Leb Marketing Inc., without
Landlord's consent, and (ii) any third party with Landlord's prior written
consent which shall not be unreasonably withheld or delayed.  Sale of the
majority of Tenant's stock in one or more transactions shall be deemed an
assignment for the purposes of this Paragraph 12.  Any such assignment or
subletting shall not release Tenant from liability hereunder and Tenant shall
promptly pay the Landlord (i) 100% of any consideration received in connection
with any assignment of this Lease and (ii) 100% of any base rental, additional
rent or other consideration payable under a sublease to Tenant which is in
excess of the base rental and additional rent payable hereunder during the term
of the sublease In respect of the subleased premises (at the rate per square
foot payable by Tenant hereunder) Landlord acknowledges and agrees that
notwithstanding any other provision of this Lease to the contrary, Tenant may at
any time assign its rights hereunder as collateral to any lender of Tenant or
Tenant's parent.  In the event that Landlord exercises its option under this
provision, Landlord agrees to release Tenant from its obligations under this
lease.

     13. DAMAGE AND DESTRUCTION.   Regardless of any allegation of negligence,
if all or part of the Premises is so damaged or destroyed by the elements or
other cause as to render the Premises unsuitable for Tenant's purposes and If
the Premises cannot be or is not restored to Its former condition within one
hundred fifty (150) days after such damage or destruction occurs, then Tenant
may at its option declare this Lease terminated, in which case Tenant shall
promptly surrender the Premises to Landlord.  If the Premises call be restored
to its former condition within one hundred fifty (150) days after such damage or
destruction occurs, or within such longer period as is mutually agreeable to
both parties, then Landlord shall up to the amount of insurance proceeds
received, restore tile Premises to its former condition as soon as possible.  In
any event, rent and other charges payable under this Lease shall be
proportionately reduced during any period in which Tenant is unable to use any
part of the Premises as a result of any damage or destruction to the Premises. 
Landlord has no obligation to restore if over 40% of the Premises are damaged or
if the damage occurs in the last year of the Lease term.

     14. CONDUCT OF BUSINESS AND USE OF PREMISES.  Tenant shall use the
Premises only for a warehouse with incidental office space for storage and will
conduct its business on the Premises in accordance with all laws and ordinances
applicable to that business and Tenant will obtain any permits, licenses and
certificates in connection therewith.  Tenant shall not paint, maintain or
repair 

                                          4


<PAGE>

motor vehicles at the premises.  Tenant may do assembly, packaging and light
manufacturing.

     15. QUIET ENJOYMENT.  Landlord warrants and covenants that it is the fee
simple owner of the Premises that it has a good right to execute this Lease, and
that 1L Tenant performs in accordance with the terms and conditions of this
Lease, Tenant shall have the peaceable possession and quiet enjoyment of the
Premises throughout the Lease term, without any interference or restriction by
Landlord or any other person.  Landlord represents that there is currently
ingress and egress to the Premises from one or more public roads.

     16. TENANT'S DEFAULT.  Tenant will be in "Default" if (i) Tenant falls to
pay rent when due and the failure is not cured within 10 days;  (ii) Tenant
falls to perform any other material covenant or condition contained in this
Lease within 30 days after Tenant receives written notice of the failure from
Landlord (unless the failure cannot reasonably be cured within such period, in
which case Tenant will be in Default if it fails to commence its cure within
such period and/or fails to diligently pursue its cure to completion); and/or
(iii) Tenant is adjudicated a bankrupt in a proceeding against it or a receiver
for Tenant or for all or a substantial part of its property is appointed, or a
court order is entered approving a petition seeking reorganization or an
arrangement under the Bankruptcy Code, and any such adjudication, appointment or
order is not vacated, set aside or otherwise terminated or stayed within 60 days
from the date of its entry.  If Tenant is in Default and while that Default is
continuing, Landlord may at its option (1) terminate this Lease by notice to
Tenant, recover possession of the Premises, and recover from Tenant the
difference, if any, between the rent owed by Tenant for the remaining portion of
the Lease term and the fair rental value of the Premises for such period,
discounted to present value at the rate of 7% per annum; or (2) without
terminating this Lease, recover possession of the Premises and relet the
Premises or any part of the Premises, as the agent of Tenant, and Tenant shall
pay Landlord as it becomes due the difference, if any, between the rent owed by
Tenant for the remaining portion of the Lease term and the amount received or to
be received under such reletting for such period.  Landlord may also recover all
reasonable and necessary costs and expenses it incurs in connection with
Tenant's Default and the enforcement of its remedies under this Lease, including
without limitation reasonable legal fees, alterations, remodeling or
redecorating for new tenants.  Landlord shall use reasonable good faith efforts
to mitigate its damages as a result of Tenant's Default.  Any amount required to
be paid by Tenant pursuant to this Lease in addition to base rent shall be
deemed additional rent and nay at Landlord's option be added to any subsequent
installment of the base rent due under this Lease.

                                          5


<PAGE>

     17. LANDLORD'S DEFAULT.  Landlord will be in "Default" if Landlord fails
to observe or perform any material term or covenant in this Lease and does not
cure the failure within 30  days after receipt of notice of the failure from
Tenant (unless the failure cannot reasonably be cured within such period, in
which case Landlord will be in Default if it fails to commence its cure within
such period and/or fails to diligently pursue its cure to completion).  If
Landlord is in Default and while that Default is continuing, Tenant may cure the
Default at Landlord's expense, in which case Landlord shall promptly reimburse
Tenant for all reasonable and necessary costs and expenses incurred by Tenant in
effecting its cure.  Upon written request of Landlord, Tenant shall provide
Landlord with reasonable documentation of the costs and expenses incurred by
Tenant in effecting its cure.  Tenant may also recover all reasonable and
necessary costs and expenses it incurs in connection with Landlord's Default and
the enforcement of its remedies under this Lease, including without limitation
reasonable legal fees.  Tenant shall use reasonable good faith efforts to
mitigate its damages as a result of Landlord's Default If Landlord fails to
reimburse Tenant promptly for any amounts due~Tenant under or pursuant to this
Lease, Tenant may at its option in addition to any other right or remedy Tenant
may have, deduct such amounts from subsequent installments of rent and/or other
amounts which from time to time become due to Landlord.

     18. CONDEMNATION.  If the whole of the Premises is condemned for any
public use or purpose by any legally constituted authority (or is sold to such
authority in lieu of condemnation), this Lease shall cease from the date of such
taking or sale and rental shall be accounted for between Landlord and Tenant as
of the date of the surrender of possession.  If any property contiguous to the
Premises or any portion of the Premises is so condemned or sold and the loss of
the property so taken or sold, in Tenant's reasonable opinion, makes the
Premises unsuitable for Tenant's use, Tenant may at its option within fifteen
(15) days after receipt of notice by Tenant of such taking terminate this Lease
effective as of the date of such taking or sale and the rental shall be
similarly accounted for.  If a portion of the Premises is so taken or sold and
Tenant does not so elect to terminate this Lease, then from and after the date
of taking or sale, the rental shall be proportionately reduced to reflect the
portion of the Premises so taken or sold, and Landlord shall forthwith restore
the remaining portion of the Premises to a complete architectural unit, provided
that the award or sale proceeds received by Landlord ar sufficient for such
restoration.  No condemnation or condemnation award shall prejudice the rights
of either Landlord or Tenant to recover compensation from the condemnation but,
unless the condemnation award specifically allows or clearly implies that a
portion of the award be allocated to Tenant for trade fixtures, alterations,
additions and improvements made at Tenant's expense, moving expense or other
consequential damages, Tenant shall have no right of 

                                          6


<PAGE>

recovery against Landlord for any portion of the condemnation award.

     19. HOLDING OVER.  If Tenant remains in possession of the Premises after
the expiration of the Lease term, at Landlord's sole discretion its continued
possession shall be as a month-to-month tenant.  During such month-to-month
tenancy, rent shall be payable at 150% of the rate as that in effect during the
last month of the immediately preceding term, and the terms and provisions of
this Lease shall apply.

     20. Omitted

     21. SURRENDER OF PREMISES.  At the expiration or earlier termination of
the Lease term, Tenant will peaceably and quietly leave and surrender possession
of the Premises to Landlord in the condition it was required to maintain the
Premises throughout the Lease term.**  Tenant shall proceed prior to termination
or expiration of this Lease to remove from the Premises all personal property,
equipment, furnishings and trade fixtures placed by it on, to or in the
Premises, whether nailed, bolted, or otherwise affixed.  Any damage caused by
such removal shall be promptly repaired by Tenant at its expense.

     22. Omitted

     23. A Security Deposit equal to Two (2) Months rent is required payable in
the following manner:

         One (1) Month Rent payable at signing of this lease.

         The second month is payable in six(6) installments starting with the
         second month of the lease term through the seventh month of the lease
         term.  This amount is to be added to the regular rent due for each of
         the above mentioned months.

     24. NOTICES.  Any notice or other communication required to be given
either party (i) shall be in writing and delivered by courier, transmitted by
telecopier or mailed by registered or certified mail, return receipt requested,
postage prepaid,  (ii) shall be effective on the date of actual receipt, and
(iii) shall be sent to the parties at the following addresses or at such other
addresses as either party may from time to time notify the other:



- ----------------------
**  Normal wear and tear accepted.

                                          7


<PAGE>

AS TO LANDLORD:                            AS TO TENANT:
BASCOM CORP.                               SEL-LEB MARKETING, Inc.
495 River Street                           495 River Street
Paterson, New Jersey 07524                 Paterson, New Jersey  07524
Attn:
Telecopy No.: 201-684-6544

                                           COPY TO:  MARKOWITZ, ROSHCO, AND
                                                     ADELMAN
                                                     666 THIRD AVE.  18th FL
                                                     NEW YORK, NY  10017
                                                     ATTN:  SETH MARKOWITZ

     25. MODIFICATIONS.  This Lease constitutes the complete agreement between
the parties with respect to the Premises, superseding any prior oral or written
representations, agreements or understandings related to this Lease or the
Premises.

     26. RIGHTS AND REMEDIES.  The failure or either party to enforce any or
its rights under this Lease on a particular occasion shall not be construed as a
waiver or the right of either party to exercise those rights on any subsequent
occasion.  The specific remedies to which Landlord or Tenant may resort under
this Lease are cumulative and are in addition to all other available legal and
equitable rights and remedies.  All rights, remedies and obligations under this
Lease will survive the expiration or termination of this Lease and Tenant's
surrender of the Premises to Landlord, except for Article 43.

     27. SUCCESSION.  All of the terms, covenants and conditions of this Lease
and any extension, amendment or modification, to this Lease shall inure to the
benefit of and be binding upon the respective heirs, administrators, successors
and permitted assigns of the parties to this Lease.

     28. WAIVER OF TRIAL BY JURY.  The parties hereto waive trail by jury in
any action or proceeding brought in connection with this Lease of the Premises.

     29. LIMITATION OF LIABILITY.  See Addendum # 4

     30. GOVERNING LAWS.  This Lease shall be construed in accordance with laws
of the State of New Jersey.   Each party hereto agrees to submit to the
jurisdiction of the courts of the State of New Jersey with respect to any
controversy arising out of this Lease.

     31. CORPORATE AUTHORITY.   If Tenant is a corporation, Tenant represents
and warrants that this Lease and the undersigned's execution of this Lease have
been duly authorized and approved by the corporation's board or directors. 
Tenant 

                                          8


<PAGE>

represents that it is qualified to do business in the State of New Jersey.

     32. RULES OF CONSTRUCTION.  Any table of contents, captions, headings and
titles in this Lease are solely for convenience or reference and shall not
affect its interpretation.  This Lease shall be construed without regard to any
presumption or other rule requiring construction against the party causing this
Lease to be drafted.  If any words or phrases in this Lease shall have been
stricken out or otherwise eliminated, whether or not any other words or phrases
have been added, this Lease shall be construed as if the words or phrases so
stricken out or otherwise eliminated were never included in this Lease and no
implication or reference shall be drawn from the fact that said words or phrases
were so stricken out or otherwise eliminated.   Each covenant, agreement,
obligation or other provision of this Lease on Tenant's part to be performed,
shall be deemed and construed as a separate and independent covenant of Tenant,
not dependent on any other provision of this Lease.  All terms and words used in
this Lease, regardless of the number or gender in which they are used, shall be
deemed to include any other number and any other gender as the context may
require.  If any of the provisions of this Lease, or the application thereof to
any person or circumstances, shall to any extent be invalid or unenforceable,
the remainder or this Lease, or the application of such provision or provisions
to person or circumstances other than those as to whom or which it is held
invalid or unenforceable, shall not be affected thereby, and every provision of
this Lease shall be valid and enforceable to the fullest extent permitted by
law.

     33. INDEPENDENT COUNSEL.  Each party to this Lease had the benefit of its
own independent legal counsel and neither party relied on the advice or counsel
of the other party's legal counsel.

     34. PERFORMANCE OF TENANT'S OBLIGATION.  If Tenant shall be in default
hereunder, in any respect, beyond the expiration of any notice or cure periods,
if any, Landlord may at Landlord's option and without waiving its rights
hereunder, cure such default on behalf of Tenant, in such event Tenant shall,
promptly upon demand by Landlord, reimburse Landlord for all reasonable and
necessary expenses incurred by Landlord in curing such default provided that
Landlord has provided Tenant with reasonable documentation of the expenses
incurred by Landlord in curing any such default.   In order to collect such
reimbursement, Landlord shall have all the remedies available under this Lease
and/or by law or equity for a default in the payment of rent.

     35. ESTOPPEL CERTIFICATE.  Landlord and Tenant agree at any time and from
time to time, upon not less than fifteen (15) days' prior request, they shall
execute, acknowledge and deliver to each other a statement in writing certifying
that this Lease is unmodified (or, in the alternative, that there have been 

                                          9


<PAGE>

modifications) and in full force and effect if such is in fact the case, and the
dates to which the fixed annual rent and other charges have been paid in
advance, and if there are any defaults hereunder known by Landlord or Tenant, it
being intended that any such statement delivered pursuant to this Section may be
relied upon by any prospective purchaser of the fee or mortgagee (fee or
leasehold) or any assignee of any mortgagee.

     36. NO OTHER REPRESENTATIONS.   No representations or promises shall be
binding on the parties hereto except those representations and promises
contained herein or in some future writing signed by the party making such
representation(s) or promise(s).

     37. RECORDATION.  Tenant shall not record this Lease or a short form
memorandum hereof without the prior written consent of Lessor.  If Tenant does
record this Lease or a short form memorandum without the prior written consent
of Landlord as provided for in this Lease, it shall be considered a default
under the Lease entitling the Landlord to terminate the Tenant's occupancy.

     38. RIGHT TO INSPECT AND REPAIR.  Landlord may enter the Premises but
shall not be obligated to do so (except as required by any specific provision of
this Lease) at any reasonable time on reasonable notice to Tenant (except that
no notice need be given in case of emergency) for the purpose of inspection or
the making of such repairs, replacement or additions, in, to, on and about the
Premises or the Building, as Landlord deems necessary or desirable.  Tenant
shall have no claims or cause of action against Landlord by reason thereof*,
Landlord shall take whatever steps are reasonably necessary so as to not
interfere with Tenant's use of the Premises, Property and/or Building. *except
for the negligence, neglect or willful act of the Landlord or agent contractors
or invitees.

     39. RIGHT TO SHOW PREMISES.  The Tenant agrees to permit the Landlord's
agents, employees or other representatives to show the Premises* to persons
wishing to rent or purchase the same, and Tenant agrees that on and after six
months next preceding the expiration of the term hereof, the Landlord or the
Landlord's agents, employees or other representatives shall have the right to
place notices on the front of said Premises or any part thereof, offering the
Premises for rent or for sale; and the Tenant hereby agrees to permit the same
to remain thereon without hindrance or molestation provided that the same does
not unreasonably interfere with Tenant's use of the Premises.  *Upon reasonable
notice at reasonable times.

     40. SIGNS.  The Tenant shall not place nor allow to be placed any signs of
any kind whatsoever, upon, in or about the said Premises or any part thereof,
except of a design and structure and in or at such places as may be indicated
and consented to by the 

                                          10


<PAGE>

Landlord in writing, such consent not to be unreasonably withheld or delayed. 
In case the Landlord or the Landlord's agents, employees or representatives
shall deem it necessary to remove any such signs in order to paint or make any
repairs, alterations or improvements in or upon said Premises or any part
thereof, they may be 50 removed, but shall be replaced at the Landlord's expense
when the said repairs, alterations or improvements shall have been completed. 
Any signs permitted by the Landlord shall at all times conform with all
municipal ordinances or other laws and regulations applicable thereto.

     41. COMPLIANCE WITH LAWS.  Except as otherwise provided herein, the Tenant
shall promptly comply with all laws, ordinances, rules, regulations,
requirements and directives of the Federal, State and Municipal Governments or
Public Authorities and of all their departments, bureaus and subdivisions
(collectively "Laws") applicable to and affecting the said Premises, but only if
Tenant has altered the design or construction of the Building or if such
compliance arises solely out of Tenant's use and occupancy of the Premises other
than as permitted hereunder; Tenant shall promptly comply with all orders,
regulations, requirements and directives of the Board of Fire Underwriters or
similar authority and of any insurance companies which have issued or are about
to issue policies of insurance covering the said Premises and its contents, for
the prevention of fire or other casualty, damage or injury.

     42. INDUSTRIAL SITE RECOVERY ACT.  ***  Tenant acknowledges the existence
of environmental laws,  rules and regulations, including but not limited to the
provisions of ISRA, as hereinafter defined.  Tenant shall comply with any and
all such laws, rules and regulations.  Tenant represents to Landlord that
Tenant's Standard Industrial Classification ("SIC") Number as designated in the
Standard Industrial Classifications Manual prepared by the Office of Management
and Budget in the Executive Office of the President of the United States will
not subject the Premises to ISRA  applicability.  Any change by Tenant to an
operation with a SIC Number subject to ISRA shall require Landlord's written
consent.  Any such proposed change shall be sent in writing to Landlord sixty
(60) days prior to the proposed change.  Landlord, at its sole option, may deny
consent.

     Tenant hereby agrees to execute such documents as Landlord reasonably deems
necessary and to make such applications as Landlord reasonably requires to
assure compliance with ISRA.  As used in this Lease, ISRA compliance shall
include applications for determinations of nonapplicability by the appropriate
governmental 



- -----------------------
***  Landlord agrees that the Tenant shall have no responsibility for any
     pre-existing conditions nor any environmental conditions caused by any
     Landlord, Tenant, or other previous occupants of the building.

                                          11


<PAGE>

authority.  The foregoing undertaking shall survive the termination or sooner
expiration of the Lease and surrender of the Demised Premises and shall also
survive sale, or lease or assignment of the Demised Premises by Landlord. 
Tenant agrees to indemnify and hold Landlord harmless from any violation of ISRA
occasioned solely by Tenant's use of the Demised Premises.  The Tenant shall
immediately provide the Landlord with copies of all correspondence, reports,
notices, orders, findings, declarations and other materials pertinent to the
Tenant's compliance and the requirements of the New Jersey Department of
Environmental Protection ("NJDEP") under ISRA as they are issued or received by
the Tenant.

     Except as otherwise provided in this Lease, Tenant agrees, not to generate,
store, manufacture, refine, transport, treat, dispose of or otherwise permit to
be present on or about the Premises, any Hazardous Substances.  As used herein,
Hazardous Substances shall be defined as any "hazardous chemical", "hazardous
substance" or similar term as defined in the Comprehensive Environmental
Responsibility Compensation and Liability Act, as amended (42 U.S.C. 9601, et
seq.), the New Jersey Environmental Cleanup Responsibility Act, as amended
(N.J.S.A. 13:lK-6, et seq.) (~ISRA"), the New Jersey Spill Compensation and
Control Act, as amended (N.J.S.A. 58:l0-23.llb, et seq.), any rules or
regulations promulgated thereunder, or in any other applicable federal, state or
local law, rule or regulation dealing with environmental protection.  It is
understood and agreed that the provisions contained in this Section shall be
applicable notwithstanding the fact that any substance shall not be deemed to be
a Hazardous Substance at the time of its use by the Tenant but shall thereafter
be deemed to be a Hazardous Substance.

     Tenant agrees to indemnify and hold harmless the Landlord and each
mortgagee of the Premises from and against any and all liabilities, damages,
claims, losses, judgments, causes of action, costs and expenses (including the
reasonable fees and expenses of counsel) which shall be incurred by the Landlord
or any such mortgagee or threatened against the Landlord or such mortgagee,
relating to or arising out of any breach by Tenant of the undertakings set forth
in this Section, said indemnity to survive the Lease expiration or sooner
termination.

     43. EDA APPROVAL OF TENANT.   Tenant acknowledges that Landlord has
advised Tenant that there presently exists on the Building a mortgage granted by
the New Jersey Economic Development Authority (the "EDA"), and pursuant to the
terms of said mortgage, all new tenants must be approved by the EDA ("EDA
Approval") prior to tile effective date of any lease.  Tenant agrees upon
execution of this Lease to complete and deliver to Landlord the EDA Project
Occupant Application (the "Application").   Upon delivery of same to Landlord,
Landlord agrees to submit same, together with a copy of the Lease, to the EDA
for approval.  This Lease and the obligations of Landlord and Tenant hereunder
shall be subject to 

                                          12


<PAGE>

Tenant being approved by the EDA within ninety (90) days of the date Tenant
delivers the Application to Landlord.  In the event Tenant is not approved
within the ninety (90) day period, Landlord or Tenant shall have the right to
terminate this Lease upon five (5) days' prior written notice.  If this Lease is
terminated pursuant to the immediately preceding sentence, Tenant shall have two
hundred seventy (270) days to vacate the Building.  If this Lease is not
terminated within the ninety (90) day period provided for in this Section 43,
Landlord will be deemed to have waived its right to terminate pursuant to this
Section 43.  See addendum # 2.

     IN WITNESS WHEREOF, each party has caused this Lease to be executed as of
the date set forth above.

Witnesses:

                                                      By: /s/ Fred Greenberg   
- ------------------------                                 ----------------------
________________________                                                  Title
     As to Landlord


                                                      ("Tenant")


                                                      By: /s/ Jan S. Mirsky     
- -------------------------                                -----------------------
_________________________                               Executive Vice President
     As to Tenant

                                          13


<PAGE>


                                     ADDENDUM # 1
                    TO LEASE AGREEMENT BETWEEN BASCOM CORPORATION
                             AND SEL-LEB MARKETING, INC.

The second floor Office Space is leased totally to the Tenant except the Office
in the South West corner, the reception area for that office and access to the
stairwell in the South West corner. The door from this office to the general
area will be removed and replaced with a wall finished on both sides.  A
permanent partition will be erected at the end of the hallway by the Ladies Room
approximately 6 feet from outside wall of the building.  It will contain a solid
door and be part of the leased space.  Tenant will allow access to toilet space
only between 9:00 AM and 5:00 PM weekdays to Landlord.  This door will also
operate as a Fire Exit for Tenant.  There are 34 exclusive parking spaces
directly in front of the building for Tenant.  This parking lot is exclusively
for and maintained by Tenant except for the 4 parking spaces which are presently
marked Reserved which are used by the Landlord.


                                     ADDENDUM #2

It is agreed that this lease is subject to approval of a Business Employee
Incentive Program grant by the New Jersey Economic Development Authority Board.


                                     ADDENDUM #3

OPTION TO RENEW:    Tenant shall have the option to renew this lease for one (1)
successive term of Twenty-Four (24) months, the renewal Lease term commencing
upon expiration of the initial Lease term and ending on April 1, 2005.  All the
terms and conditions applicable to the initial Lease term shall also prevail
during the renewal Lease term(s) except that the fixed monthly base rental for
the renewal Lease term shall be at $6.00 per Sq. Ft. including taxes.  The
renewal option shall be exercisable by notice to Landlord received at least one
hundred eighty (180) days prior to the end of the then-current term, so long as
Tenant is not then or at commencement of the renewal term in default hereunder.


                                     ADDENDUM #4

Landlord and the individual partners or stockholders of the entity constituting
Landlord or any successor thereto shall be under no personal liability with
respect to any of the provisions of the Lease, and if Landlord is in breach or
default with respect to its obligations or otherwise under this Lease, Tenant
shall look solely 

<PAGE>

to the equity of Landlord in the Demised Premises for the satisfaction of
Tenant's remedies.  It is expressly understood and agreed that Landlord's
obligations of this lease shall in no event exceed the loss of its equity in the
Property.


Tenant and the individual partners or stockholders of the entity constituting
Tenant or any successor thereto shall be under no personal liability with
respect to any of the provisions of the Lease, and if Tenant is in breach or
default with respect to its obligations or otherwise under the Lease, Landlord
shall look solely to the equity of Tenant in the Demised Premises for the
satisfaction of Landlord's remedies.  It is expressly understood and agreed that
Tenant's obligations of this Lease shall in no event exceed the loss of its
equity in the Property.

<PAGE>

                                                                       EXHIBIT A




                             [Floor Plan Graphic Omitted]

<PAGE>

BASCOM
CORPORATION




                                 LETTER OF AGREEMENT


TENANT AGREES TO PURCHASE DRIVE IN PALLET RACK SYSTEM FOR $100,000.00 TO BE PAID
FOR IN THE FOLLOWING MANNER:

                        $33,333.00            ON APRIL 1, 1997
                        $33,333.00          ON OCTOBER 1, 1997
                        $33,333.00            ON APRIL 1, 1998

TENANT FURTHER AGREES TO PURCHASE MISCELLANEOUS OFFICE EQUIPMENT (SCHEDULE TO BE
CREATED), FOR THE SUM OF $10,000.00.

TITLE FOR THE EQUIPMENT WILL PASS UPON PRESENTATION OF UEZ CERTIFICATE FROM
TENANT.

<PAGE>

BASCOM
CORPORATION



CONTRACTUAL AGREEMENT BETWEEN SEL-LEB MARKETING, INC. AND BASCOM CORPORATION.


THIS AGREEMENT SUPERSEDES LEASE DATED FEBRUARY 5, 1997.




The intent and agreement by both the Landlord and Tenant to enter into this
Contractual Agreement which supersedes Paragraph 43 of the attached written
Lease and Addendum # 2 both parties recognize that there is language in the
Lease stating the Lease is the complete agreement.  This letter supersedes that
language.

The Tenant will be bound by this lease even if he does not receive approval or
obtain a New Jersey Business Employer Incentive Program grant.  Landlord agrees
to be bound by this lease even if he does not receive approval from the Economic
Development Authority to lease the space to the Tenant.

<PAGE>


BASCOM
CORPORATION

<TABLE>
<CAPTION>


                            RENTAL SCHEDULE - 50,570 SQ. FT.

                               Cost per
                MONTHLY RENT    Sq. Ft.       TAXES       YEARLY NET     YEARLY GROSS

<S>       <C> <C>             <C>           <C>          <C>           <C>
YEAR       1   $   8,310.00    $   1.97      $4,910.00    $ 99,744.00   $ 150,000.00
YEAR       2   $   8,310.00    $   1.97      $4,910.00    $ 99,744.00   $ 150,000.00
YEAR       3   $  16,476.00    $   3.91      $4,190.00    $197,430.00   $ 248,000.00
YEAR       4   $  20,643.00    $   4.90      $4,190.00    $247,716.00   $ 298,000.00
YEAR       5   $  20,643.00    $   4.90      $4,190.00    $247,716.00   $ 298,000.00
</TABLE>


<PAGE>

                                                                      Exhibit 23


INDEPENDENT AUDITOR'S CONSENT




To the Board of Directors
Sel-Leb Marketing, Inc.


We hereby consent to incorporation by reference in the Registration Statement
(No. 333-19625) on Form S-8 of our report dated March 23, 1997 related to the
financial statements of Sel-Leb Marketing, Inc. as of December 31, 1996 and for
the two years in the period ended December 31, 1996 which report appears in the
December 31, 1996 annual report on Form 10-KSB of Sel-Leb Marketing, Inc.




GOLDSTEIN GOLUB KESSLER & COMPANY, P.C.
New York, New York

April 15, 1997



<TABLE> <S> <C>

<PAGE>
<ARTICLE> 5
       
<S>                             <C>
<PERIOD-TYPE>                   12-MOS
<FISCAL-YEAR-END>                          DEC-31-1996
<PERIOD-START>                             JAN-01-1996
<PERIOD-END>                               DEC-31-1996
<CASH>                                         129,538
<SECURITIES>                                         0
<RECEIVABLES>                                3,522,812
<ALLOWANCES>                                   275,000
<INVENTORY>                                  3,746,124
<CURRENT-ASSETS>                             7,546,545
<PP&E>                                         507,979
<DEPRECIATION>                                 151,728
<TOTAL-ASSETS>                               8,214,984
<CURRENT-LIABILITIES>                        1,971,529
<BONDS>                                              0
                                0
                                          0
<COMMON>                                        82,685
<OTHER-SE>                                   6,160,770
<TOTAL-LIABILITY-AND-EQUITY>                 8,214,984
<SALES>                                     13,318,088
<TOTAL-REVENUES>                            13,522,746
<CGS>                                       10,601,237
<TOTAL-COSTS>                               13,233,076
<OTHER-EXPENSES>                             2,660,069
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                              28,230
<INCOME-PRETAX>                                275,735
<INCOME-TAX>                                   118,000
<INCOME-CONTINUING>                            157,735
<DISCONTINUED>                                       0
<EXTRAORDINARY>                                      0
<CHANGES>                                            0
<NET-INCOME>                                   157,735
<EPS-PRIMARY>                                      .02
<EPS-DILUTED>                                        0
        

</TABLE>


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