SEL-LEB MARKETING INC
10QSB, 1997-08-14
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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<PAGE>

                         U.S. Securities and Exchange Commission
                                Washington, D.C  20549
                                           
                                     FORM 10-QSB
                                           
(Mark One)

       [X]  QUARTERLY REPORT UNDER SECTION 13 OR 15(d) OF THE
                     SECURITIES EXCHANGE ACT OF 1934
                     For the quarterly period ended June 30, 1997
                                           
       [ ]  TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE
                                    EXCHANGE ACT
         For the transition period from................to ......................
                                         Commission file number 1-13856
                                           
                               Sel-Leb Marketing, Inc.
                       (Exact name of small business issuer as
                              specified in its charter)


     New York                                                        11-3180295
(State or other jurisdiction                                      (IRS Employer
of incorporation or organization)                            Identification No.)

                          495 River Street, Paterson, NJ 07524
                        (Address of principal executive offices)
                                      973-225-9880
                              (Issuer's telephone number)

                          1435 51st Street, North Bergen, NJ 07047
      (Former Name, former address and former fiscal year, if changed since last
report)

    Check whether the issuer (1) filed all reports required to be filed by
Section 13 or 15(d) of the Exchange Act during the past 12 months (or for such
shorter period that the registrant was required to file such report(s)), and (2)
has been subject to such filing requirements for the past 90 days.

                                  Yes [X]     No [ ]
                                           
    State the number of shares outstanding of each of the issuer's classes of 
common equity, as of the latest practicable date:  8,707,227 shares of common 
stock as of August 13, 1997.

    Transitional Small Business Disclosure Format (check one):

                                  Yes [ ]     No [X]

<PAGE>


                               SEL-LEB MARKETING, INC.
                                           
                                  TABLE OF CONTENTS
                                           
                                           
                                           
                                           
                                                                          
                                                                   Page No.

Part I   Financial Information

    Item 1.   Financial Statements (Unaudited)

              Balance sheet at December 31, 1996 (Audited)           1

              Balance sheet at June 30, 1997                         2
              
              Statements of Income for the three months              3
              ended June 30, 1997 and 1996

              Statements of Income for the six months                4
              ended June 30, 1997 and 1996

              Statements of Cash Flows for the six months            5
              ended June 30, 1997 and 1996                      

              Statement of Shareholders' Equity at June 30,          6
              1997.                                        

              Notes to Financial Statements                          7 - 9

    Item 2.   Management's Discussion and Analysis of Financial
              Condition and Results of Operations                    9 - 11


Part II  Other Information

    Item 4.   Submission of Matters to a Vote of Security Holders    12 

    Item 6.   Exhibits and Reports on Form 8-K                       12 - 13

              Signatures                                             13

<PAGE>


                                           
                               SEL-LEB MARKETING, INC.
                                    BALANCE SHEET
                                      (AUDITED)
                                  DECEMBER 31, 1996
                                           
                                        ASSETS
Current Assets:

  Cash and cash equivalents                                         $   129,538 
  Accounts receivable - net                                           3,247,812 
  Inventory                                                           3,746,124 
  Due from officer                                                       23,274 
  Prepaid expenses and other current assets                             304,797 
  Deferred income tax asset, net of valuation allowance                  95,000 
                                                                    -----------
     Total current assets                                             7,546,545 

Property and equipment - net                                            356,251 
Goodwill (Note 3)                                                       252,063 
Other assets                                                             60,125 
                                                                    -----------
    Total assets                                                     $8,214,984
                                                                    -----------
                                                                    -----------
                                 

                         LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:    


Accounts payable and accrued expenses                                 1,420,609 
Loan payable - bank (Note 5)                                            300,000 
Due to affiliate                                                         64,398 
Income taxes payable                                                    186,522 
                                                                    -----------
                                           
   Total current liabilities                                          1,971,529 
                                                                    -----------
   Shareholders' Equity:      


  Common Stock - $.01 par value;
    authorized 40,000,000 shares, issued
    and outstanding 8,268,477 shares (Note 1)                           82,685 
  Additional paid-in capital                                         5,632,512 
  Retained earnings                                                    588,258 
  Less:  receivable in connection with equity transactions             (60,000)
                                                                    -----------
     Total Shareholders' Equity                                       6,243,455 
                                                                    -----------
    Total Liabilities and Shareholders' Equity                       $8,214,984 
                                                                    -----------
                                                                    -----------

                         See Notes to Financial Statements

                                          1

<PAGE>

                               SEL-LEB MARKETING, INC.
                                    BALANCE SHEET
                                     (UNAUDITED)
                                    JUNE 30, 1997
                                           
                                        ASSETS
Current Assets:    

  Cash and cash equivalents                                            371,361 
  Accounts receivable - net                                          4,202,719 
  Inventory                                                          5,269,274 
  Due from officer                                                      23,796 
  Prepaid expenses and other current assets                            555,726 
  Deferred income tax asset, net of valuation allowance                 95,000 
                                                                   -----------

       Total current assets                                         10,517,876 
                                           
Property and equipment - net                                           503,583 
Goodwill (Note 3)                                                      237,899 
Other assets                                                           106,754 
                                                                   -----------
       Total assets                                                $11,366,112 
                                                                   -----------
                                                                   -----------


                         LIABILITIES AND SHAREHOLDERS' EQUITY

Current Liabilities:    

  Accounts payable and accrued expenses                              2,946,768 
  Loan payable - bank (Note 5)                                       1,245,000 
  Income taxes payable                                                  29,419 
                                                                   -----------
                                                                   -----------
                                           
       Total current liabilities                                     4,221,187 
                                                                   -----------
Shareholders' Equity:

Common Stock - $.01 par value;
  authorized 40,000,000 shares, issued
  and outstanding 8,707,227 shares (Note 1)                             87,072 
Additional paid-in capital                                           6,361,164 
Retained earnings                                                      749,689 
Less:  receivable in connection with equity transactions               (53,000)
                                                                   -----------
    Total Shareholders' equity                                       7,144,925 
                                                                   -----------
    Total Liabilities and Shareholders' Equity                     $11,366,112 
                                                                   -----------
                                                                   -----------


                          See Notes to Financial Statements

                                         2
<PAGE>


                               SEL-LEB MARKETING, INC.
                                 STATEMENTS OF INCOME
                                           
                                     (UNAUDITED)
<TABLE>
<CAPTION>

                                                            THREE MONTHS ENDED 
                                                            ------------------
                                                                         (Note 1)
                                                          JUNE 30,       JUNE 30,
                                                          --------       --------
                                                            1997           1996
                                                                           ----
<S>                                                       <C>             <C>
Revenue:

  Net Sales                                              $4,423,616     $3,339,281 
         

Operating Expenses:          

  Cost of sales                                           3,194,082      2,493,772 
  Selling, general and administrative expenses            1,219,303        667,533 
                                                          ---------      ---------
    Total operating expenses                              4,413,385      3,161,305 
                                                          ---------      ---------
Operating income                                             10,231        177,976

    Interest income                                           1,199            318
    Interest expense                                        (20,728)        (1,745)
                                                          ---------      ---------
Income (loss) before provision for/(benefit of)
  income taxes                                               (9,298)       176,549

Provision for/(benefit of)  income taxes (Note 4)           (12,931)        75,916
                                                          ---------      ---------
Net income                                                $   3,633      $ 100,633
                                                          ---------      ---------
                                                          ---------      ---------
Earnings per share                                        $     .00
                                                          ---------
                                                          ---------
Primary earnings per share                                               $     .02
                                                                         ---------
                                                                         ---------
Fully diluted earnings per share                                         $     .01
                                                                         ---------
                                                                         ---------

</TABLE>
                          See Notes to Financial Statements

                                            3

<PAGE>                                     
                               SEL-LEB MARKETING, INC.
                                 STATEMENTS OF INCOME
                                     (UNAUDITED)

<TABLE>
<CAPTION>

                                                             SIX MONTHS ENDED 
                                                             ----------------
                                                                       (Note 1)
                                                            JUNE 30,   JUNE 30,
                                                            -------    --------
                                                              1997        1996
<S>                                                        <C>         <C>

Revenue:      

  Net Sales                                              $8,622,406    $6,410,046 

Operating Expenses:
                                           
  Cost of sales                                           6,111,919     4,780,609
  Selling, general and administrative expenses            2,225,054     1,309,422
                                                          ---------     ---------                                           
  Total operating expenses                                8,336,973     6,090,031 
                                                          ---------     ---------
Operating income                                            285,433       320,015 
                                          
    Interest income                                           1,926        10,221 
    Interest expense                                        (34,168)      (13,987)
    Other income                                              1,259           -   
                                                          ---------     ---------
Income before provision for
    income taxes                                            254,450       316,249 

Provision for income taxes (Note 4)                          93,019       125,072 
                                                          ---------     ---------
Net income                                                $ 161,431     $ 191,177 
                                                          ---------     ---------
                                                          ---------     ---------

Earnings per share                                        $    .02 
                                                          --------- 
                                                          ---------
Primary earnings per share                                               $   0.03 
                                                                         ---------
                                                                         ---------
Fully diluted earnings per share                                         $   0.01 
                                                                         ---------
                                                                         ---------
         
</TABLE>
                          See Notes to Financial Statements

                                            4
<PAGE>

                                           
                               SEL-LEB MARKETING, INC.
                               STATEMENTS OF CASH FLOWS
                                     (UNAUDITED)


<TABLE>
<CAPTION>

                                                                     SIX MONTHS ENDED 
                                                                          JUNE 30,
                                                                          --------
                                                                      1997          1996
                                                                      ----          ----
 
                                                                                (Note 1)

<S>                                                           <C>              <C>
Cash flow from operating activities:

  Net income                                                   $   161,431      $191,177 
  Adjustments to reconcile net income to cash
  provided by (used in) operating activities:
    Depreciation and amortization                                  100,670        57,015
    Changes in operating assets and liabilities:
      (Increase) in accounts receivable                           (954,907)     (320,394)
      (Increase) in due from affiliates                                  -       (50,000)
      (Increase) in inventories                                 (1,523,150)     (572,002)
      (Increase) in due from officers                                 (522)            - 
      (Increase) decrease in prepaid expenses and
        other current assets                                      (250,929)      109,772 
      (Increase) in other assets                                   (46,629)            -
      Increase in accounts payable, accrued expenses and 
        income taxes payable                                     1,304,658        111,671 
     (Decrease) in due to affiliates                                     -        (34,243)
                                                                ----------       ---------
      Net cash used in operating 
        activities                                             ($1,209,378)     ($507,004)
                                                                ----------       ---------
Cash flow from investing activities:
   Expenditures for capital equipment                             (233,838)       (91,604)
                                                                ----------       ---------
Cash flow from financing activities:
  Net proceeds from notes to bank                                  945,000        225,000 
  Net repayment of long term debt
    to related parties                                                   -       (422,099)
   Net proceeds from exercise of warrants and stock options        733,039              - 
  Decrease in receivable in connection with equity transactions      7,000              -
                                                                ----------       ---------
      Net cash provided by (used in) financing
        activities                                               1,685,039       (197,099)
                                                                ----------       ---------
Net increase (decrease) in cash                                    241,823        (795,707)
                                                                ----------       ---------
                                                                ----------       ---------
Cash at beginning of period                                        129,538         832,970 
                                                                ----------       ---------
                                                                ----------       ---------
Cash at end of period                                           $  371,361       $  37,263 
                                                                ----------       ---------
                                                                ----------       ---------
</TABLE>

                            See Notes to Financial Statements

                                             5

<PAGE>


                                           
                               SEL-LEB MARKETING, INC.
                          STATEMENT OF SHAREHOLDERS' EQUITY
                                     (UNAUDITED)

<TABLE>
<CAPTION>

                                                                                 
                                                                                                 Receivable in
                                                                    Additional                    Connection
                                              Common Shares          Paid In      Retained        With Equity        Shareholders'
                                         Shares          Amount      Capital      Earnings        Transactions           Equity
                                         ------          ------     ----------    --------        -------------      --------------
<S>                                    <C>              <C>         <C>          <C>              <C>                <C>         
    

Balance at December 31,                8,268,477        $82,685     $5,632,512    $588,258          ($60,000)           $6,243,455
1996


Net proceeds from exercise
of warrants                              293,250          $2,932      $435,546         ---                ---             $438,478
                             


Net proceeds from exercise
of stock options                         145,500          $1,455      $293,106         ---                ---             $294,561
                             


Payment of  receivables in
connection with equity
transaction                                  ---             ---           ---         ---               $7,000             $7,000

Net income                                   ---             ---           ---      $161,431              ---             $161,431
                                       ---------          -------    ----------     --------          ----------       -----------
Balance at June 30, 1997               8,707,227          $87,072    $6,361,164     $749,689           ($53,000)        $7,144,925
                                       ---------          -------    ----------     --------          ----------       -----------
                                       ---------          -------    ----------     --------          ----------       -----------

</TABLE>


                            See Notes to Financial Statements
                                           
                                           

                                           6

<PAGE>

                                SEL-LEB MARKETING, INC
                            NOTES TO FINANCIAL STATEMENTS
                                           
                                           
     (The information pertaining to the six month periods ended June 30, 1997 
                              and 1996 are unaudited)

1.  Basis of Presentation

     The financial statements of Sel-Leb Marketing, Inc. ("the Company") 
     included herein have been prepared pursuant to generally accepted 
     accounting principles and have not been examined by independent public 
     accountants.  In the opinion of management all adjustments which are of a 
     normal recurring nature necessary to present fairly the results of 
     operation have been made. Pursuant to Securities and Exchange Commission 
     ("SEC") rules and regulations, certain information and footnote 
     disclosures normally included in financial statements prepared in 
     accordance with generally accepted accounting principles have been 
     condensed or omitted from these statements unless significant changes have
     taken place since the end of the most recent fiscal year.  The disclosures 
     contained herein should be  read in conjunction with the financial 
     statements and notes included in the Company's Form 10-KSB for the fiscal 
     year ended December 31, 1996.  The results of operations for the six month 
     period ended June 30, 1997 are not necessarily indicative of the results 
     to be expected for the full year. 
     
2.   Earnings Per Share

     Earnings per share amounts are computed based on the weighted average
     numbers of shares actually outstanding plus the shares that would be
     outstanding assuming exercise of dilutive stock options and warrants, all 
     of which are considered to be common stock equivalents. The number of 
     shares that would be issued from the exercise of stock options and 
     warrants has been reduced by the number of shares that could have been 
     purchased from the proceeds of such exercise at the average market price
     of the Company's stock.
     
     Pursuant to the modified treasury stock method, the number of shares
     purchased has been limited to 20% of the outstanding shares and the balance
     of funds has been hypothetically invested in U.S. government securities
     or commercial paper with appropriate recognition of any income tax effect.
      
     For the three and six months ended June 30, 1997, the number of shares
     used in the computation of primary earnings per share and fully diluted
     earnings per share was 13,881,863 and 13,883,398, respectively, for both 
     calculations.  For the comparable periods in 1996 the number of shares 
     used for both calculations were 13,976,911 and 14,275,994, respectively.

                                              7

<PAGE>


                                                         SEL-LEB MARKETING, INC.
                                                   NOTES TO FINANCIAL STATEMENTS


3.   Acquisition

     In July 1995, the Company, which held a 60% interest in Lea Cosmetics, 
     Inc. ("Lea"),  purchased the remaining 40% interest in Lea in a business 
     combination accounted for as a purchase.  The purchase price was 180,000 
     shares of newly issued, unregistered shares of the Company's common stock,
     90,000 of which were issued at the time of the purchase and 90,000 of which
     were issued in January 1996 upon Lea's  achieving certain sales volume for 
     1995.  The fair value of the assets acquired, including approximately 
     $283,000 allocated to goodwill, which is being amortized over 10 years, 
     amounted to approximately $384,000 and liabilities assumed amounted to 
     approximately  $101,000.  Amortization expense related to goodwill and 
     charged to operations amounted to $14,163 for the six months ended June 30,
     1997 and June 30, 1996.
     
     The Company reviews the carrying value of goodwill for impairment
     periodically and whenever events or changes in circumstances indicate that
     the amount may not be recoverable.  The review for recoverability
     includes an estimate by the Company of the  future undiscounted cash flows
     expected to result from the use of the assets acquired and their eventual
     disposition.  An impairment will be recognized if the carrying value of the
     assets exceeds the estimated future undiscounted cash flows of those
     assets.
     
     
4.   Provision for Income Tax
     
     The provision for/(benefit of)  income tax for the three and six month 
     periods ended June 30, 1997 and for the three and six month periods ended 
     June 30, 1996 reflects the Company's earnings taxed for federal and certain
     state income tax purposes at statutory rates.  For the three month periods 
     ended June 30, 1997 and June 30, 1996 the amounts included were ($12,931)
     and $75,916, respectively, and for the six month periods ended June 30, 
     1997 and June 30, 1996 the amounts included were $93,019 and $125,072,
     respectively. 
     
5.   Line of Credit
     
     The Company had a line of credit with a bank which terminated July 31,
     1997, which provided for borrowings not to exceed the lesser of $2,000,000
     or prescribed levels of eligible accounts receivable and inventory, as
     defined. Borrowings under this line of credit bore interest at the bank's
     prevailing base rate (8.25% at June 30, 1997 and December 31, 1996), as
     defined in the agreement.  As of June 30, 1997 and  December 31, 1996,
     $1,245,000 and $300,000, respectively, were outstanding under the line of
     credit.  The loan was collateralized by substantially all of the assets of
     the Company.  The fair value of the loan payable approximates the carrying
     amount due to the short-term nature of the instrument. The Company is
     presently negotiating an extension of its line of credit,

                                               8

<PAGE>

     however, there can be no assurance that the Loan Agreement will be renewed.

     ITEM 2.  MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND
     RESULTS OF OPERATIONS
     ------------------------------------------------------------------------
     
          The following discussion and analysis of the Company's results of
     operations, liquidity and financial condition should be read in conjunction
     with the Financial Statements of the Company and related notes thereto.
     This Quarterly Report on Form 10-QSB contains certain forward-looking
     statements. Actual results could differ materially from those projected in
     the forward-looking statements due to a number of factors, including but
     not limited to general trends in the retail industry, the ability of the
     Company to successfully implement its expansion plans, consumer acceptance
     of any products developed and sold by the Company, the ability of the
     Company to develop its "celebrity" product business and other factors set
     forth herein or in reports and other documents filed by the Company with
     the SEC.
     
     RESULTS OF OPERATIONS: THREE AND SIX MONTH PERIODS ENDED JUNE 30, 1997
     COMPARED TO THE CORRESPONDING PERIODS ENDED JUNE 30, 1996
     
         Net sales for the three months ended June 30, 1997 were $4,423,616
     compared to $3,339,281 for the three months ended June 30, 1996,
     representing an increase of 32%.  For the six month period ended June 30,
     1997, net sales were $8,622,406 compared to $6,410,046 for
     the corresponding period in 1996, representing an increase of 35%.  This
     increase in net sales resulted from increases in both the sales of the
     Company's own proprietary brand name line of beauty aids and cosmetics and
     sales of merchandise acquired in connection with the Company's
     opportunistic purchasing business.
     
          Cost of sales increased from $2,493,772 for the three month period in
     1996 to $3,194,082 for the same period in 1997.  For the six month period
     ended June 30, 1997 and 1996 cost of sales were $6,111,919 and $4,780,609,
     respectively.  The cost of goods sold for the six month period ended
     June 30, as a percentage of sales was 71% in 1997 versus 75% in 1996.  The
     decrease was primarily related to changes in the mix of product sales, with
     a larger percentage of sales being represented by higher gross margin
     items. There can be no assurances that this trend will continue.
     
          Selling, general and administrative ("SG&A") expenses increased from
     $667,533 for the three month period ended June 30, 1996 to $1,219,303 for
     the comparable period in 1997.  SG&A for the six month period ending June
     30th was $1,309,422 in 1996 and $2,225,054 in 1997.  The principal
     components of SG&A are payroll, rent, commissions, insurance, legal,
     accounting and other fees paid to third parties and travel and promotional
     expenses.  The increase in SG&A expenses in 1997 over 1996 resulted
     primarily from increased payroll for staffing of the Company's new
     warehouse, related warehouse costs, moving costs and increased promotional
     expenses related to the development of new product lines.
     
          Total operating expenses increased from $3,161,305 in 1996 to
     $4,413,385 in 1997

                                                  9

<PAGE>

     for the three month period, and $6,090,031 in 1996 to $8,336,973 in 1997
     for the six month period.
     
     As a result of the increase in total operating expenses, operating
     income decreased for the three month period from $177,976 in 1996 to
     $10,231 in 1997. 
     
     As a result of the increase in total operating expenses, operating income
     decreased for the six month period from $320,015 in 1996 to $285,433 in
     1997. 
     
     
     LIQUIDITY AND CAPITAL RESOURCES
     
          During the first six months of 1997, an aggregate of 438,750 shares of
     common stock were issued by the Company upon the exercise of warrants and
     options resulting in net proceeds to the Company of $733,039.  In addition,
     during the first half of 1997, the Company borrowed an additional $945,000
     under its revolving line of credit described below.  The proceeds resulting
     from the option and warrant exercises and the additional borrowings were
     used by the Company primarily for the purchase of additional inventory,
     consisting primarily of the Company's brand name lines of beauty aids and
     cosmetics.
     
         At June 30, 1997, the Company had working capital of $6,296,689 and
     cash and cash equivalents of $371,361.
     
         On November 6, 1995, the Company entered into a Loan and Security
     Agreement (the "Loan Agreement") with United Jersey Bank (the "Lender")
     pursuant to which it obtained a revolving line of credit for general
     working capital purposes in an aggregate principal amount up to $2,000,000,
     subject to a borrowing base limitation.  The line of credit bore interest
     at fluctuating rates per annum based on the "Prevailing Base Rate" (as
     defined in the Loan Agreement) of the Lender.  The Company had $1,245,000
     of borrowings under such line of credit as of June 30, 1997.  The Loan
     Agreement terminated on July 31, 1997.  Since such termination, the Company
     has borrowed funds from the lender pursuant to an informal, non-binding
     arrangement on the same terms as the Loan Agreement.  The Company is
     presently negotiating to formalize the terms of such arrangement and
     currently anticipates that a renewal of the Loan Agreement will be
     consummated on or about August 14, 1997.   However, there can be no
     assurance that the Loan Agreement will be renewed or, if renewed, the
     timing thereof.  As of August 11, 1997, the Company had outstanding
     $995,000 under this line of credit. Any funds borrowed by the Company are
     secured primarily by the inventory and receivables of the Company.
     
         The Company anticipates that its working capital, together with
     anticipated cash flow from the Company's operations, will be sufficient to
     satisfy the Company's cash requirements for at least twelve months provided
     that the Company is able to renew the Loan Agreement as described above.
     In the event the Company's plans change (due to unanticipated expenses or
     difficulties or otherwise), or if the working capital and projected cash
     flow otherwise prove insufficient to fund operations, or the renewal of the
     Loan Agreement is not obtained, the Company could be required to seek
     additional financing sooner than currently anticipated.

                                            10

<PAGE>

     Except for any renewal of the Loan Agreement, as to which there can be
     no assurance, the Company has no current arrangements with respect to, or
     sources of, additional financing.  Accordingly, there can be no assurance
     that additional financing will be available to the Company when needed, on
     commercially reasonable terms, or at all.  The Company's inability to
     obtain such additional financing could have a material adverse effect on
     the Company's long-term liquidity and on the proposed business expansion
     plans of the Company.

                                             11


<PAGE>

     Part II  Other Information
     

    Item 4.   Submission of Matters to a Vote of Security Holders
              ---------------------------------------------------

                   The Annual Meeting of Shareholders of the Company (the
"Annual Meeting") was held on May 29, 1997.  At the Annual Meeting, the
shareholders of the Company voted upon the election of nine directors, with all
nine nominees being elected.  The votes cast with respect to the election of
directors are set forth below.  No other director's term of office continued
after the Annual Meeting.



                                      NUMBER OF VOTES        NUMBER OF VOTES
NAME                                        FOR                  WITHHELD
                                       ---------------        ---------------
Harold Markowitz                          7,889,513               76,555
Paul Sharp                                7,899,613               66,455
Jan S. Mirsky                             7,899,613               66,455
Jorge Lazaro                              7,899,113               66,955
Jack Koegel                               7,899,613               66,455
Stanley R. Goodman                        7,895,113               70,955
Edward C. Ross                            7,899,113               66,955
L. Douglas Bailey                         7,899,613               66,455
Carl A. Bellini                           7,899,613               66,455



     In addition, at the Annual Meeting, the shareholders of the Company 
voted upon a proposal to amend the 1995 Stock Option Plan of the Company to 
(a) increase by 500,000 shares the number of shares of the Company's Common 
Stock available for options to be granted under the Plan and (b) limit the 
total number of shares for which options may be granted to any one optionee 
in any year to 150,000 shares.  The proposal was approved by the shareholders 
of the Company, with 4,618,700 shares voted in favor of the proposal, 194,490 
voting against the proposal and 34,150 shares abstaining.
                                           
      Item 2  Exhibits and Reports on Form 8-K
              --------------------------------
                                           
      A.   Exhibits
                                           
           10.1 Second Amendment to Loan and Security Agreement dated as of 
May 31, 1997 between Registrant and United Jersey Bank.
                                           
           11.  Statement re computation of earnings (not required because 
the relevant computation can be clearly determined from material contained in 
the financial statements).
                                           
           27.  Financial Data Schedule
  
                                           12


<PAGE>
                                         
            B.   Reports on Form 8-K
 
                 No reports on Form 8-K were filed by the Registrant during 
the quarter ended June 30, 1997.
                                           
                                      Signatures
                                           
In accordance with the requirements of the Securities Exchange Act of 1934, the
registrant caused this report to be signed on its behalf by the undersigned,
thereunto duly authorized .

SEL-LEB MARKETING, INC.

                                /s/ Jan S. Mirsky 

                               Jan S. Mirsky
                               Executive Vice President - Finance and
                               Chief Operating Officer
Dated: August 13, 1997         as both duly authorized officer of the registrant
                               and as principal financial officer of registrant.






                                           13

<PAGE>

                  SECOND AMENDMENT TO LOAN AND SECURITY AGREEMENT

     This second Amendment to Loan and Security Agreement (the 
"Amendment") dated as of May 30, 1997 by and between SUMMIT BANK (f/k/a 
UNITED JERSEY BANK), a state banking association organized and existing under 
the laws of the State of New Jersey (the "Lender") with an office at 210 
Main Street, Hackensack, New Jersey 07602 and SEL-LEB MARKETING, INC., a New 
York corporation ("Borrower") having a principal place of business located 
at 1435 51st Street, North Bergen, New Jersey 07047.

     WHEREAS, on November 6, 1995, the Lender provided a certain credit 
facility (the "Loan") to Borrower pursuant to the terms and conditions of a 
certain Loan and Security Agreement dated as of November 6, 1995 (the 
"Original Loan Agreement") as amended by that certain First Amendment to 
Loan and Security Agreement dated as of May 31, 1996 (the "First 
Amendment") (the Original Loan Agreement as amended by the First Amendment 
shall hereinafter be referred to as the "Loan Agreement") as evidenced by a 
certain Line of Credit Note dated November 6, 1995 in the principal amount of 
Two Million ($2,000,000.00) Dollars (the "Original Line of Credit Note"), 
as modified by that certain First Modification of Line of Credit Note dated 
as of May 31, 1996 (the "First Line of Credit Note Modification") (the 
Original Line of Credit Note as modified by the First Line of Credit Note 
Modification shall hereinafter be referred to as the "Line of Credit Note");

     WHEREAS, the Borrower has requested that the Lender extend the Line of 
Credit Loan Termination Date; and

<PAGE>

     WHEREAS, the Lender is willing to extend the Line of Credit Loan 
Termination Date subject to the terms and conditions set forth within this 
Amendment.

     NOW, THEREFORE, in consideration of the recitals and the mutual 
covenants contained herein, the parties hereto agree as follows:

     1.  All capitalized terms used herein and not otherwise defined herein 
shall have the meanings ascribed to them pursuant to the Loan Agreement and 
the Line of Credit Note. Notwithstanding anything to the contrary contained 
in either the Loan Agreement or the Line of Credit Note, the terms of this 
Amendment shall control.

     2.  Section 1.1(y) of the Loan Agreement is hereby stricken and replaced 
with the following:

         "(y) "Line of Credit Loan Termination Date" shall mean July 31,
         1997."

     3.  The reference to the "Line of Credit Note" in Section 1.1(aa) of 
the Loan Agreement shall be deemed to refer to the Line of Credit Note as 
modified by that certain Second Modification of Line of Credit Note attached 
hereto as Exhibit A and by this reference made a part hereof as if fully set 
forth herein.

     4.  The reference to "Loan Documents" in Section 1.1(bb) of the Loan 
Agreement shall be deemed to include the Amendment and the Second 
Modification of Line of Credit Note.

     5.  The Borrower acknowledges and agrees that: (a) as of May 29, 1997 
the unpaid principal balance of the Line of Credit Note is Eight Hundred 
Twenty Five Thousand ($825,000.00) Dollars; (b) the obligation of the 
Borrower to repay the Line of Credit Note is

                                     -2-

<PAGE>

absolute and unconditional and is not subject to any defense, counterclaim, 
set-off, right of recoupment, abatement or other claim or determination, and 
(c) the Line of Credit Note is and shall be governed by the terms and 
provisions of the Loan Agreement, and as set forth in this Amendment.

     6.  The Lender and the Borrower hereby agree and consent to the terms 
and provisions of this Amendment and the transactions contemplated hereby.

     7.  The Borrower shall pay all of the Lender's reasonable costs and 
expenses incurred in connection with the preparation, execution and delivery 
of this Amendment, including, without limitation, reasonable legal fees and 
disbursements of Lender's counsel.

     8.  Except as expressly otherwise provided herein, the terms of the Loan 
Agreement shall remain in full force and effect and are incorporated herein 
by reference. In the event of a conflict between the terms of this Amendment 
and the Loan Agreement, the terms of this Amendment shall control.

     9.  The Borrower acknowledges that the Lender has no obligation to make 
any further amendments to the Loan Agreement or any other agreement executed 
in connection therewith, including but not limited to this Amendment and the 
Line of Credit Note.

     10. This Amendment shall be construed in accordance with, and shall be 
governed by, the laws of the State of New Jersey. This Amendment shall be 
binding upon and inure to the benefit of the parties hereto and their 
respective successors and assigns.

                                     -3-

<PAGE>

     IN WITNESS WHEREOF, the undersigned have caused this Second Amendment to 
Loan and Security Agreement to be executed by their proper and duly 
authorized officers as of the date first set forth above.

                                       SUMMIT BANK

                                       By: /s/ Richard Mady, V.P.
                                           ------------------------------------
                                           RICHARD MADY, Vice President

ATTEST:                                SEL-LEB MARKETING, INC.

/s/ Jorge Lazaro                       By: /s/ Jan Mirsky
- -----------------------------              ------------------------------------
JORGE LAZARO, Secretary                    JAN MIRSKY, Executive Vice President
                                                       of Finance



                                      -4-

<PAGE>

                                   EXHIBIT A

                 SECOND MODIFICATION OF LINE OF CREDIT NOTE

________ This Second Modification of Line of Credit Note ("Modification") 
dated as of May 30, 1997 by and between SUMMIT BANK (f/k/a UNITED JERSEY 
BANK), a state banking association (the "Lender") with an office at 210 Main 
Street, Hackensack, New Jersey 08602 and SEL-LEB MARKETING, INC., a New York 
corporation ("Borrower") having a principal place of business located at 1435 
51st Street, North Bergen, New Jersey 07047.

     WHEREAS, on November 6, 1995, the Lender provided a certain credit 
facility (the "Loan") to Borrower pursuant to the terms and conditions of a 
certain Loan and Security Agreement dated as of November 6, 1995 (the 
"Original Loan Agreement") as amended by that certain First Amendment to Loan 
and Security Agreement dated as of May 31, 1996 (the "First Amendment") (the 
Original Loan Agreement as amended by the First Amendment shall hereinafter 
be referred to as the "Loan Agreement") as evidenced by a certain Line of 
Credit Note dated November 6, 1995 in the principal amount of Two Million 
($2,000,000.00) Dollars (the "Original Line of Credit Note"), as modified by 
that certain First Modification of Line of Credit Note dated as of May 31, 
1996 (the "First Line of Credit Note Modification") (the Original Line of 
Credit Note as modified by the First Line of Credit Note Modification shall 
hereinafter be referred to as the "Line of Credit Note");

     WHEREAS, pursuant to the terms and conditions of the Loan Agreement and 
the Line of Credit Note, the entire balance of all

<PAGE>

principal and interest under the Loan becomes due and payable on May 31, 1997;

     WHEREAS, the Borrower has requested that the Lender extend the maturity 
date of the Loan; and

     WHEREAS, in accordance with the terms of the Loan Agreement, the 
Borrower and Lender have agreed to modify and change certain terms, 
conditions and provisions of the Line of Credit Note.

     NOW, THEREFORE, in consideration of the recitals and the mutual 
covenants contained herein, the parties hereto agree as follows:

     1.   Subsection 3(b) of the Line of Credit Note shall be stricken and 
replaced with the following:

          "(b) Payor shall make a final payment of the entire unpaid principal
          balance and all accrued interest under this Line of Credit Note and
          all other costs, expenses and charges of any nature whatsoever due 
          or assessable hereunder on July 31, 1997."

     2.   The Line of Credit Note, and all the terms, provisions and 
conditions therein, is hereby ratified and restated in its entirety and 
shall remain in full force and effect, except as modified by this 
Modification, and in the event of any inconsistency between the Line of 
Credit Note and the Line of Credit Note as modified by this Modification, 
then the Line of Credit Note as modified by this modification shall govern.

     3.   From and as of the date hereof, the Line of Credit Note shall be 
deemed to refer to the Line of Credit Note, as modified by this Modification.

     4.   This Modification shall be construed in accordance with, and shall 
be governed by, the laws of the State of New Jersey.

                                      -2-

<PAGE>

     5.   This Modification shall be binding upon Lender and Borrower and 
their respective successors and assigns.

     IN WITNESS WHEREOF, the parties hereto have executed this Second 
Modification of Line of Credit Note as of the day and year first above 
written.

                                       SUMMIT BANK


                                       BY: /s/ R. Mady
                                           -----------------------------
                                           RICHARD MADY, Vice President


ATTEST                                 SEL-LEB MARKETING, INC.


/s/ Jorge Lazaro                       BY: /s/ J.S. Mirsky
- --------------------------                 -----------------------------
JORGE LAZARO, Secretary                    JAN MIRSKY, Executive Vice 
                                              President of Finance

















                                      -3-



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