SEL-LEB MARKETING INC
NT 10-K, 1997-03-31
DRUGS, PROPRIETARIES & DRUGGISTS' SUNDRIES
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                            SEC File Number: 1-13856
                            CUSIP Number: 816 082 101


                                   FORM 12b-25

                     U.S. SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                           NOTIFICATION OF LATE FILING

                                   (Check One)

       [X] Form 10-K and Form 10-KSB [ ] Form 11-K [ ] Form 20-F [ ] Form
                       10-Q and Form 10-QSB [ ] Form N-SAR
                       For Period Ended: December 31, 1996

                       [ ] Transition Report on Form 10-K
                       [ ] Transition Report on Form 20-F
                       [ ] Transition Report on Form 11-K
                       [ ] Transition Report on Form 10-Q
                       [ ] Transition Report on Form N-SAR
                       For the Transition Period Ended:  N/A



- -------------------------------------------------------------------------------
           Nothing in this Form shall be construed to imply that the Commission
           has verified any information contained herein.

- -------------------------------------------------------------------------------

           If the notification relates to a portion of the filing
           checked above, identify the Item(s) to which the
           notification relates:   N/A
                                   ----

Part I - Registrant Information

           Full Name of Registrant:   Sel-Leb Marketing, Inc.
                                      ------------------------
           Former name if applicable: N/A
                                      ------------------------

           Address of Principal
           Executive Office (Street and Number): 1435 51 Street
                                                 ------------------------
                                                 North Bergen, N.J.
                                                 ------------------------
                                                 07047
                                                 ------------------------


Part II - Rules 12b-25(b) and (c)

           If the subject report could not be filed without unreasonable effort
           or expense and the registrant seeks relief pursuant to Rule
           12b-25(b), the following should be completed. (Check box if
           appropriate)

[X]        (a)      The reasons described in reasonable detail in Part III
                    of this form could not be eliminated without
                    unreasonable effort or expense;


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[X]        (b)      The subject annual report, semi-annual report,
                    transition report on Form 10-K or Form 10-KSB, Form
                    20-F, Form 11-K or Form N-SAR, or portion thereof,
                    will be filed on or before the fifteenth calendar day
                    following the prescribed due date; or the subject
                    quarterly report or transition report on Form 10-Q or
                    Form 10-QSB, or portion thereof, will be filed on or
                    before the fifth calendar day following the prescribed
                    due date; and

[ ]        (c)      The accountant's statement or other exhibit required
                    by Rule 12b-25(c) has been attached if applicable.

Part III - Narrative

           State below in reasonable detail the reasons why the Form 10-K or
           10-KSB, 20-F, 11-K, 10-Q or 10-QSB, N- SAR or the transition report
           or portion thereof, could not be filed within the prescribed time
           period.

           The Registrant is currently in the process of moving its executive
offices and warehouse facilities to a new location. The Registrant has been
required to devote significant time and resources to ensuring that such
relocation is effected without disruption to the Registrant's business and
operations. As a result of the foregoing, the Registrant has been unable to
compile all financial and other information needed for completion of the Form
10-KSB and review of the Form by Registrant's Board of Directors by March 31,
1997.

Part IV - Other Information

(1)        Name and telephone number of person to contact in regard to
           this notification:

           Jan S. Mirsky                 (201)          864-3316
- -------------------------------------------------------------------------------
           (Name)                    (Area Code)        (Telephone Number)

(2)        Have all other periodic reports required under Section 13 of 15(d) of
           the Securities Exchange Act of 1934 or Section 30 of the Investment
           Company Act of 1940 during the preceding 12 months (or for such
           shorter period that the registrant was required to file such
           report(s)) been filed? If the answer is no, identify report(s). 
           [X] Yes [ ] No

(3)        Is it anticipated that any significant change in results of
           operations from the corresponding period for the last fiscal year
           will be reflected by the earnings statements to be included in the
           subject report or portion thereof? [ ] Yes [X] No

           If so:  attach an explanation of the anticipated change,
           both narratively and quantitatively, and, if appropriate,

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           state the reasons why a reasonable estimate of the results
           can not be made.


                             SEL-LEB MARKETING, INC
- -------------------------------------------------------------------------------
                  (Name of Registrant as specified in charter)

has caused this notification to be signed on its behalf by the
undersigned thereunto duly authorized.


Date: March 31, 1997                             /s/ Jan S. Mirksy
                                                 ------------------
                                                 Jan S. Mirsky
                                                 Executive Vice President -
                                                 Finance and Chief Operating
                                                 Officer

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