CAMERON FINANCIAL CORP /DE/
SC 13D/A, EX-99.3, 2000-07-19
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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CUSIP No. 133425108                                          Page 11 of 13 Pages




                                                                       EXHIBIT 3


                                 [ON LETTERHEAD]

July 17, 2000

Mr. David Just
Cameron Financial Corporation
1304 North Walnut Street
Cameron, MO  64429

Dear David:

We appreciate the time you and Duane spent with us on Tuesday,  however,  we are
disappointed by what we heard.  We are also concerned about Cameron's  prospects
given its  lackluster  track  record over the past 5 years as a public  company.
Specifically, our concerns are as follows:

(1)  You  stated  that  Cameron's  Board and  management  fully  understand  the
     pros/cons of stock  repurchases.  If that is true,  why didn't  Cameron buy
     back stock in the last few months when the stock was in the  $11-$14  range
     (i.e.  55%-70% of book  value)?  We told you in May,  during  our  previous
     visit,  when the stock was  trading at  $12.00,  that  Cameron's  stock was
     likely to never again be  materially  lower and even if the stock  declined
     after Cameron  bought back stock,  Cameron should view a decline as an even
     better  opportunity  to  purchase  additional  shares.  At that  time,  you
     indicated  that  Cameron  still had 35,000  shares  left under its  current
     repurchase  program.  We  specifically  indicated  to you that a broker was
     offering a 40,000 share block at  approximately  $12.00.  We suggested that
     the Company buy at least 35,000 shares of the block to complete the current
     buyback  authorization  and begin another  repurchase  program  immediately
     thereafter.  Apparently,  Cameron's management didn't feel the stock was an
     attractive  purchase at $12.00,  because  approximately two weeks later the
     block was still available.  As you now know, we bought 25,000 shares of the
     block at $12.00,  thus  necessitating  our initial form 13D filing.  In our
     estimation,  over the past two to three  months at least  20% of  Cameron's
     stock  changed   hands  to  buyers  other  than  the  Company,   at  prices
     significantly  lower than the current  price of $17.25.  That is stock that
     Cameron itself should have been buying for the benefit of all shareholders.
     At this time, it appears most of the anxious sellers have sold their shares
     and the Company is unlikely to have an  opportunity to buy back stock again
     at 60% of book value anytime soon.  With the amount of excess  capital that
     Cameron  has,  someone  in  management  or on  the  Board  should  be  held
     accountable  for  passing up the  opportunity  to  aggressively  buy back a
     significant amount of Cameron's stock at very attractive prices.



<PAGE>

CUSIP No. 133425108                                          Page 12 of 13 Pages



(2)  When the  stock was in the  $12.00-$13.00  range we also  provided  you and
     Cameron's  Board of  Directors  with a written  analysis  highlighting  the
     tremendous  benefits of a large  stock  repurchase  or dutch  tender in the
     $14.00-16.00  price range.  Although  Cameron still has excess capital that
     should be used to buy back stock,  for the reasons  noted above,  Cameron's
     opportunity  to  repurchase  large amounts of stock in the $14.00 to $16.00
     range have probably passed.

(3)  Now that the  Company  has missed the  opportunity  to  repurchase  a large
     amount of shares at attractive  prices, we are extremely  concerned when we
     realize  shareholders  have to rely solely on Cameron's  earnings to create
     shareholder  value.  Surprisingly,  in our recent meeting you seemed to not
     understand why we are concerned  that Cameron's  Return on Assets (ROA) and
     Return on Equity  (ROE) have  dropped  every year for 5 years  straight and
     that Cameron's Return on Equity (ROE) is only 5%, after 5 years as a public
     company. You responded that we, as CPA's and financial analysts,  should be
     better able to understand Cameron's  financials.  Your comment suggests, as
     absurd as this sounds,  that  Cameron's  historical  financial  performance
     isn't poor,  it is just  misunderstood.  We told you that public  companies
     such as Cameron  have to earn the right to remain  independent  and that 5%
     ROE's for 5 years straight were completely insufficient.

(4)  We also  told  you we are  concerned  that  Cameron  has too  much  capital
     invested in its  headquarters  and the  ongoing  costs were  excessive  for
     Cameron's  needs. You stated that the headquarters was built to accommodate
     the  Company's  growth  over a "20 year  plan".  We  believe  that  type of
     decision-making  shows not just a total  disregard for the  shareholders of
     the Company but is inappropriate for any company in a rapidly consolidating
     and changing industry such as banking.

We believe these issues indicate a failure in Cameron's corporate governance and
a total  disregard for the board's  fiduciary  responsibility  to  shareholders.
Additionally,  given  Cameron's  horrendous  financial  performance  as a public
company and its poor  prospects to achieve  reasonable  levels of  profitability
anytime  soon,  we now  believe  that  Cameron's  only  viable  option to create
shareholder  value  over a  realistic  time  frame,  is to seek  the sale of the
Company to a more efficient and  profitable  banking  institution.  We recommend
that Cameron identify and contact institutions in its marketplace which may have
an interest in acquiring Cameron. We also recommend that Cameron seek the advice
and  assistance  of a  reputable  investment  banking  firm to assist it in this
process.  Cameron  should also  continue  to consider a large stock  repurchase,
however,  we are no longer  confident  that such a program  can now be  executed
successfully.

We plan to amend our 13D filing to include  this  letter and modify our  intent.
Please  feel  free to  contact  us at any  time if you or any  other  member  of
management or board would like to discuss this  further.  We would be pleased to
meet with Cameron's Board at anytime.



<PAGE>

CUSIP No. 133425108                                          Page 13 of 13 Pages



Sincerely,


/s/  Richard Lashley                           /s/  John Palmer

Richard Lashley                                John Palmer
Principal                                      Principal


CC:  Cameron Financial Corporation's Board of Directors:

     Mr. Harold Lee, Chairman
     c/o Cameron Financial Corporation
     1304 North Walnut Street
     Cameron, MO  64429

     Mr. William J. Heavner
     Red X Motors Inc.
     509 Northland Drive
     Cameron, MO  64429

     Mr. Jon N. Crouch
     525 Country Club Square Drive
     Cameron, MO  64429

     Mr. William F. Barker, DDS
     Highway 69 North
     Cameron, MO 64429

     Mr. Dennis Marshall
     2150 SE Grindstone Road
     Cameron, MO  64429




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