INTER ACT SYSTEMS INC
10-Q, 1997-02-14
BUSINESS SERVICES, NEC
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                                  UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549

                                    FORM 10-Q

(Mark One)




( )  QUARTERLY  REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES 
     EXCHANGE ACT OF 1934

For the quarterly period ended __________________________________
                                                        OR
( X ) TRANSITION REPORT UNDER SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE 
      ACT OF 1934

For the transition period from September 29, 1996 to December 31, 1996

Commission File Number        333-12091

                         INTERoACT SYSTEMS, INCORPORATED
             (Exact name of registrant as specified in its charter)

      North Carolina                                    56-1817510
(State of other jurisdiction of                     (I. R. S. Employer
incorporation or organization)                       Identification No.)    


     14 Westport Avenue
     Norwalk, Connecticut                                  06851
(Address of principal executive offices)                 (Zip Code)

        Registrant's telephone number, including area code (203) 750-0300

                      Former fiscal year September 28, 1996

     Indicate  by check mark  whether the  registrant  (1) has filed all reports
required  to be filed by  Section  13 or 15(d) of the  Exchange  Act  during the
preceding 12 months (or for such shorter period that the registrant was required
to file such reports),  and (2) has been subject to such filing requirements for
the past 90 days.

    Yes        No     X


      The number of shares of the registrant's common stock outstanding on
                        February 13, 1997 was 7,668,555.

<PAGE>


                                          INTERoACT SYSTEMS, INCORPORATED
                                                       INDEX


PART I.  FINANCIAL INFORMATION

     Item 1. Financial Statements (Unaudited)

       Consolidated Balance Sheets -                                        I-1
       December 31, 1996 and September 28, 1996

       Consolidated  Statements  of  Operations  - Three months ended       I-2
       December  31, 1996 and  December  30, 1995 and for the period from
       February 25, 1993 (Date of Inception) to December 31, 1996

       Consolidated  Statements  of Cash Flows - Three  months  ended       I-3
       December  31, 1996 and  December  30, 1995 and for the period from
       February 25, 1993 (Date of Inception) to December 31, 1996

       Notes to Financial Statements                                        I-5

     Item 2. Management's Discussion and Analysis of Financial Condition    I-6
        and Results of Operations

PART II.  OTHER INFORMATION

     Item 5. Other Information                                             II-9

     Item 6. Exhibits and Reports on Form 8-K                             II-10


SIGNATURES                                                                II-11

<PAGE>


                         INTERoACT SYSTEMS, INCORPORATED
                          (A Development Stage Company)
                           CONSOLIDATED BALANCE SHEETS


PART I
Item 1.           Financial Statements


<TABLE>
<CAPTION>
                                                                        December 31,       September 28,
                                                                           1996                1996
                                                                ---------------------------------------------
                                                                        (unaudited)         (See Note)

<S>                                                                   <C>                   <C>
Assets
CURRENT ASSETS:
   Cash and cash equivalents                                          $88,306,387            $93,479,584
    Accounts Receivable, net of allowance for doubtful
    accounts of $10,000                                                   616,686                243,848
    Prepaid expenses and other                                          1,007,040                253,885
                                                                     ------------------------------------
      Total current assets                                             89,930,113             93,977,317
                                                                     ------------------------------------

PROPERTY AND EQUIPMENT, net                                            12,104,965              9,858,111
                                                                     ------------------------------------
OTHER ASSETS:
    Bond issuance costs. net of accumulated amortization
      of $169,216 and $67,422, respectively                             3,719,872              3,723,656
    Deposits                                                               37,117                 35,000
    Organization costs (net of accumulated amortization of
      $30,123 and $28,158, respectively                                     9,167                 11,132
    Patents, licenses and trademarks (net of accumulated
      amortization of $33,630 and $24,202, respectively                   227,204                126,175
    Other intangibles, net of accumulated amortization of
      $9,411 and $8,836, respectively                                      25,102                 25,677
                                                                     ------------------------------------

              Total other assets                                        4,018,462              3,921,640
                                                                     ------------------------------------
                Total assets                                         $106,053,540           $107,757,068
                                                                     ====================================

Liabilities and Stockholders' Equity (Deficit)
CURRENT LIABILITIES:
    Current portion of long-term debt                                     $96,835                $67,709
    Accounts payable                                                    1,242,830              1,285,919
    Accrued expenses                                                    1,691,180                509,119
    Deferred revenue                                                      479,030                229,023
    Note Payable                                                           50,000                 50,000
                                                                     ------------------------------------
              Total current liabilities                                 3,559,875              2,141,770
                                                                     ------------------------------------

Notes Payable to Stockholders                                             236,500                236,500
                                                                     ------------------------------------
Long-Term Debt, net of discount                                        77,095,064             72,922,617
                                                                     ------------------------------------
Other Long Term Liabilities                                                55,004                 58,124
                                                                     ------------------------------------
              Total liabilities                                        80,946,443             75,359,011
                                                                     ------------------------------------

Common Stock Purchase Warrants                                         24,463,760             24,463,760
                                                                     ------------------------------------

Stockholders' Equity (Deficit)
    Common stock, no par value; 20,000,000 shares
    authorized; 7,668,555 shares issued and outstanding                27,651,071             27,651,071
    Additional paid-in capital                                            768,000                768,000
    Deferred compensation                                               (723,200)              (761,600)
    Deficit accumulated during development stage                     (27,052,534)           (19,723,174)
                                                                     ------------------------------------
              Total stockholders' equity (deficit)                        643,337              7,934,297
                                                                     ------------------------------------

               Total liabilities and stockholders' equity           
                       (deficit)                                     $106,053,540           $107,757,068
                                                                     ====================================

</TABLE>


Note: The balance sheet information at September 28, 1996, has been derived from
      the audited financial statments at that date.

                                       I-1

<PAGE>


                                          INTERoACT SYSTEMS, INCORPORATED
                                           (A Development Stage Company)
                                       CONSOLIDATED STATEMENTS OF OPERATIONS

<TABLE>
<CAPTION>



                                                 For the                      For the            For the Period from
                                            Three-Month Period          Three-Month Period        February 25, 1993
                                                  Ended                        Ended             (Date of Inception)
                                            December 31, 1996           December 30, 1995       to December 31, 1996
                                            ------------------          ------------------      --------------------
                                               (unaudited)                  (unaudited)              (unaudited)

<S>                                             <C>                           <C>                     <C>       
Gross Sales                                     $408,376                      $77,512                 $1,172,702
Less:  Retailer reimbursements                 (239,726)                     (44,809)                  (674,993)
                                       --------------------------------------------------------------------------
           Net sales                             168,650                       32,703                    497,709

Direct operating expenses                    (1,216,176)                    (275,351)                (5,018,259)
                                       --------------------------------------------------------------------------

Gross deficit                                (1,047,526)                    (242,648)                (4,520,550)

Selling, general and administrative
  expenses                                   (2,763,172)                  (1,409,198)               (15,978,466)

Depreciation and amortization                  (467,624)                     (87,395)                (1,518,622)
                                       --------------------------------------------------------------------------

Loss from operations                         (4,278,322)                  (1,739,241)               (22,017,638)
Interest expense                             (4,263,049)                     (58,257)                (7,281,542)
Interest and dividend income                   1,249,130                        6,979                  2,301,485
Other income (expense), net                     (37,119)                     (43,231)                   (54,839)
                                       --------------------------------------------------------------------------

     Net loss                               $(7,329,360)                 $(1,833,750)              $(27,052,534)
                                       ==========================================================================

PER SHARE INFORMATION:

    Net loss per share                           $(0.96)                      $(0.44)
                                       ===============================================

    Weighted average common shares
      outstanding                              7,668,555                    4,125,626
                                       ===============================================

</TABLE>

                                       I-2

<PAGE>


                                          INTERoACT SYSTEMS, INCORPORATED
                                           (A Development Stage Company)
                                       CONSOLIDATED STATEMENTS OF CASH FLOWS


<TABLE>
<CAPTION>


                                                      For the                    For the              For the Period from
                                                Three-Month Period         Three-Month Period           February 25, 1993
                                                       Ended                      Ended                (Date of Inception)
                                                 December 31, 1996          December 30, 1995         to December 31, 1996
                                            -----------------------------------------------------------------------------------
                                                    (unaudited)                (unaudited)                 (unaudited)

    <S>                                          <C>                        <C>                         <C>
    Net loss                                     (7,329,360)                (1,833,750)                 (27,052,534)
    Adjustments to reconcile net loss
      to net cash used in operating
        activities
    Issuance of convertible note payable
      to related party in payment of
      royalties                                            -                    375,000                      375,000
    Non-cash interest on discounted bonds          4,216,735                          -                    6,842,896
    Amortization of deferred compensation             38,400                          -                       44,800
    Depreciation and amortization                    467,624                     87,395                    1,518,622
    Loss on asset disposal                                 -                          -                       84,731
    Issuance of note payable to settle
      litigation                                           -                          -                       50,000
    Acquired research and development
      expenses                                             -                          -                      611,471
    Expiration of acquired prepaid expenses                -                          -                       30,000
    Stock issued in payment of investment
      service fees                                         -                          -                       32,582
    Increase in accounts receivable and
      accrued interest receivable                  (372,839)                   (48,103)                    (616,687)
    Increase in prepaid expenses and other         (748,388)                     14,618                    (947,178)
    Increase in other assets                       (117,340)                   (16,980)                    (304,030)
    Increase in accounts payable                    (43,088)                  (111,454)                    1,242,831
    Increase in accrued expenses                   1,178,942                     53,007                    1,802,713
    Increase in deferred revenue                     250,006                     77,285                      479,029
    Decrease in other long-term liabilities                                           -                       58,124
                                            -------------------------------------------------------------------------
      Net cash used in operating
          activities                             (2,459,308)                (1,402,982)                 (15,747,630)

Cash Flows From Investing Activities
    Organization costs incurred                            -                          -                     (39,290)
    Patents and licensing agreements                       -                          -                     (18,700)
    Purchases of property and equipment            (461,491)                  (117,677)                  (1,823,635)
    Increase in product equipment in
      process of manufacturing                     (707,014)                  (134,803)                  (2,774,310)
    Cost of manufacturing product and test
      equipment                                  (1,415,785)                  (330,135)                  (8,708,613)
    Proceeds from sale of property and
      equipment                                            -                          -                       56,908
                                            -------------------------------------------------------------------------
      Net cash used in investing 
          activities                             (2,584,290)                  (582,615)                 (13,307,640)


</TABLE>


                                       I-3


<PAGE>


                                          INTERoACT SYSTEMS, INCORPORATED
                                           (A Development Stage Company)
                                       CONSOLIDATED STATEMENTS OF CASH FLOWS



<TABLE>
<CAPTION>

                                                     For the                    For the               For the Period from
                                                Three-Month Period         Three-Month Period          February 25, 1993
                                                      Ended                      Ended                (Date of Inception)
                                                December 31, 1996          December 30, 1995          to December 31, 1996
                                                -----------------          -----------------          --------------------
                                                   (unaudited)                (unaudited)                 (unaudited)

<S>                                                           <C>                      <C>                         <C>
Cash Flows From Financing Activities:
    Repayment of convertible notes not
      converted to equity                                            -                          -                         (35)
    Proceeds from private placement                                  -                          -                   94,655,780
    Payment of bond issuance costs                            (98,010)                          -                  (3,889,088)
    Payment of notes payable to
      related party                                                  -                  (100,000)                    (200,000)
    Payment of notes payable                                         -                          -                      (4,575)
    Proceeds from repayment of notes
      receivable from stockholders                                   -                          -                       70,474
    Proceeds from notes payable to
      related party                                                  -                    175,000                      200,000
    Proceeds from notes payable to
      stockholders                                                   -                          -                    1,060,474
    Repayment of long-term debt                               (31,589)                          -                     (51,246)
    Payment of assumed liabilities                                   -                          -                     (40,000)
    Repayment of convertible notes
      payable to related parties                                     -                          -                    (138,500)
    Proceeds from common stock
      issuance, net of forteitures                                   -                  1,921,007                   24,717,287
    Repayment of notes payable to
      stockholders                                                   -                          -                     (70,474)
    Repayment of accounts receivable
      from stockholders                                              -                          -                    1,051,560
        Net Cash Provided by Financing
        Activities                                           (129,599)                  1,996,007                  117,361,657

                                            -----------------------------------------------------------------------------------
Net Increase (Decrease) in Cash and
  Cash Equivalents                                         (5,173,197)                     10,410                   88,306,387

Cash and Cash Equivalents at Beginning
  of Period                                                 93,479,584                     65,675                            -

Cash and Cash Equivalents at End of
  Period                                                   $88,306,387                    $76,085                  $88,306,387
                                            ===================================================================================

Supplemental Disclosure of Non-Cash
Activities:
    Conversion of debt to common stock                               -                          -                   $1,599,965
                                            ===================================================================================
    Conversion of accrued interest to
    common stock                                                     -                          -                      $67,958
                                            ===================================================================================
    Conversion of notes payable to
    stockholders and related accrued
    interest to common stock                                         -                          -                     $417,824
                                            ===================================================================================
    Issuance of common stock in
    payment of consulting fees                                       -                          -                      $55,000
                                            ===================================================================================
    Deferred compensation related to
    stock options granted                                            -                          -                     $768,000
                                            ===================================================================================
    Capital leased obligations incurred                       $118,223                          -                     $377,447
                                            ===================================================================================

</TABLE>

                                       I-4

<PAGE>

Notes to the Financial Statements


         In the opinion of the  management  of InteroAct  Systems,  Incorporated
(the "Company"),  the accompanying  unaudited  financial  statements contain all
adjustments  necessary to present fairly the company's  financial position as of
December  31,  1996 and the results of  operations  and cash flows for the three
months ended December 31, 1996 and December 30, 1995. Additionally, it should be
noted that the accompanying financial statements do not purport to be a complete
disclosure in conformity with generally accepted  accounting  principles.  These
statements  should be read in conjunction with the Company's  audited  financial
statements  for the fiscal year ended  September  28,  1996 and  included in the
Annual Report on Form 10-K.

         In  January  1997,  the  company  consummated  an  exchange  offer (the
"Exchange  Offer"),  whereby  the  holders  of the Notes  issued in the  Private
Placement  exchanged such Notes for new Notes (the  "Exchange  Notes") that were
registered  under the Securities Act of 1933, as amended.  The Exchange Notes do
not bear legends restricting the transfer thereof.


                                       I-5

<PAGE>


Item 2.    Management's Discussion and Analysis of Financial Condition and 
           Results of Operations

Company Overview

         The  Company  develops,   owns  and  operates  proprietary   electronic
marketing systems that are designed to give consumer products manufacturers (the
"Manufacturers")  and retailers the ability to influence the purchasing behavior
of consumers moments before shopping begins and to track and analyze  individual
consumer  purchasing  behavior  on  an  ongoing  basis.  The  Company's  current
commercial product offering utilizes interactive "touch-screen" terminals inside
the  entrance  of retail  supermarkets  that issue  individually  targeted,  and
immediately  usable,  coupons  and other  promotional  incentives  based on each
consumer's cumulative purchasing history.

         The  Company  had an  accumulated  deficit as of  December  31, 1996 of
$27,052,534  with net losses of  $11,558,890  and $4,525,722 for the years ended
September  28,  1996 and  September  30,  1995,  respectively  and net losses of
$7,329,360  and  $1,833,750  for the three  months  ended  December 31, 1996 and
December  30,  1995,  respectively.  Comparisons  of  operating  results for the
quarters  ended December 31, 1996 and December  30,1995 can be misleading  given
that the  company's  principal  activities  during  the  period  from  inception
(February 25, 1993) through  December 30, 1995 were related to the  development,
testing and initial  installation of the InteroAct Promotion Network ("IPN") and
were limited by the Company's  relatively small capital base. The average number
of stores in commercial  test during the quarter ended December 31, 1995 was 30.
During 1996,  the company raised in excess of $125 million in the form of common
stock and senior discount notes with common stock purchase warrants and embarked
upon a larger-scale installation of the IPN. As of December 31, 1996 the company
had 623  terminals  installed  in 335  stores  across  four  grocery  chains and
approximately  2,700  additional  stores  under  contract  or letter of  intent,
compared to 96 terminals  in 51 stores  across one chain and  approximately  300
additional stores under contract as of December 31, 1995.


Recent Developments

       As of February 13, 1997, the Company has an installed base of supermarket
stores  offering  the IPN in 467 stores  across  eight  divisions in four retail
chains,  with the completion of the Grand Union North  installation  (79 stores)
and the recent installation of the Superfresh division of A&P (68 stores). Along
with the ACME  retail  chain of 183  stores,  Superfresh  gives  InteroAct a 37%
all-commodities-volume  (ACV) reach in the Philadelphia  market.  The Company is
continuing the IPN's commercial  rollout in other A&P divisions in the Northeast
and Mid-Atlantic  regions.  Initial rollout in Food Lion (more than 1,000 stores
under contract) is expected to begin in March.

       In the past 60 days, InteroAct has received contractual  commitments from
eight new major U.S. consumer products manufacturers  representing 22 new brands
to  be  promoted  on  the  company's  IPN.  These  new  contracts  represent  an
approximately  $1.2 million  increase in gross promotion  dollars under contract
during  this  period.  Revenue to the  Company is  typically  one-third  of this
amount.  Manufacturers  currently  promoting products on the IPN include,  among
others,  Lever Brothers,  James River,  Dial,  Keebler,  Pepsi,  CPC/Best Foods,
Disney Publications, Borden, Georgia-Pacific, and Con Agra.

       The Company  recently has hired four executives in the areas of technical
services,  retailer  sales,  and brand sales.  Ray Hamilton,  41, has joined the
company as Vice  President,  Chief  Technical  Officer.  Mr.  Hamilton  comes to
InteroAct  from Sutton Place Gourmet where he was a senior  officer  responsible
for all  aspects of  information  systems  as well as a member of the  company's
operating  committee.  Prior to Sutton Place Gourmet, Mr. Hamilton worked for 20
years at Albertson's,  one of the nation's  largest  supermarket  retailers with
approximately   750  stores,   most  recently  as  Director  of  Retail  Systems
Development.  Mr.  Hamilton  has  direct  experience  with  major  point-of-sale
platforms  including  IBM,  NCR, and ICL systems.  He has also managed  in-store
radio frequency systems,  software development and implementation of various POS
applications in a large chain environment.  Roy Quiroga will also join InteroAct
in the technology  area as Manager of  Manufacturing  Control,  reporting to Mr.
Hamilton.  Mr. Quiroga will serve as the liaison  between  InteroAct and its IPN
system vendors,  principally  Coleman Interactive Media Systems, a subsidiary of
Thermoelectron Corporation, which currently manufactures InteroAct terminals and
server  systems.  Mr.  Quiroga has over 20 years of  experience  in the areas of
manufacturing  and systems  integration/development,  including various director
and  managerial   positions  with  Micros  Systems,   Inc.,   Digital  Equipment
Corporation, and Westinghouse Electric Corporation.

                                       I-6


<PAGE>


         The Company is also  expanding its sales and marketing  efforts in both
the brand and retailer  sales  areas.  Jeff Kline has joined the company as West
Coast Regional  Director of Sales.  Mr. Kline has over 11 years of experience in
selling in-store  promotional  systems to leading  supermarket  retailers.  Knut
Bjorvatn joins the Company as Regional Director of Brand Sales. Mr. Bjorvatn has
11 years  experience in packaged  goods and retail chain sales,  including  five
years at Catalina Marketing and four years at Procter & Gamble.


Results of Operations

                  Three months ended December 31, 1996 and December 30, 1995

         Revenue. Revenue was $168,650 and $32,703 in the 1996 and 1995 periods,
respectively.  The increase was  primarily  attributable  to the addition of IPN
terminals  installed in stores in the 1996  period.  As of December 31, 1996 and
December 30, 1995,  335 and 51 stores  contained  IPN  terminals,  respectively.
Revenue did not increase  proportionately with the increase in installed stores.
The number of  Manufacturers  promoting  on the IPN for at least one week during
the 1996 and 1995 periods increased,  to 25 from 22,  respectively,  while total
brand   offerings   promoted   decreased   to  75   from   82.   Average   total
redemptions/day/store  decreased  to 93 from 115 in the  1996 and 1995  periods,
respectively,  while average paid redemptions/day/store decreased to 17 from 30.
This was  principally  a  result  of IPN  terminals  in the  1996  period  being
supported  through a higher number of non-paid  incentives than were promoted in
the 1995 period.

         Direct Operating  Expenses.  Direct operating  expenses were $1,216,176
and  $275,351  in the 1996 and 1995  periods,  respectively.  The  increase  was
primarily due to (i) increased  employee  headcount to support  continued  store
roll-out  and maintain  quality  operations  at current  stores  ($546,001)  and
increased supplies and other expenses related to IPN usage ($394,824).

         Selling,  General and  Administrative  Expenses.  Selling,  general and
administrative  expenses  were  $2,763,172  and  $1,409,198 in the 1996 and 1995
periods,  respectively.  Selling and marketing  expenses  increased  $1,200,598,
primarily  attributable to (i) marketing  costs  associated with selective brand
promotions  sponsored  by the  Company  increasing  from  $134,396  in  1995  to
$1,088,423 in 1996 and (ii) the hiring of  additional  marketing and sales force
personnel. General and administrative expenses were $1,184,972 and $1,031,596 in
the 1996 and 1995 periods,  respectively. A one time consulting fee of $375,000,
pursuant to an  agreement  with CSI,  was charged to general and  administrative
expenses in the three  month  period  ended  December  30,  1995.  Research  and
development,  primarily the  development of hardware and software to support the
IPN terminals,  accounted for approximately $366,000 in 1996 and $159,000 in the
1995  period.  The  balance  of the  increases  in the  1996  period  was due to
additional  personnel and  professional  costs required to support the Company's
rapid growth.

         Depreciation  and  Amortization.   Depreciation  and  amortization  was
$467,624 and $87,395 in the 1996 and 1995  periods,  respectively.  The increase
was due to the increased  installed base of IPN  terminals,  as well as computer
equipment, office equipment and field service vehicle additions.

         Interest  Expense.  Interest  expense was $4,263,049 and $58,257 in the
1996 and 1995 periods,  respectively. The increase was primarily attributable to
the issuance of  $142,000,000  of senior  discount  notes on August 2, 1996,  as
described below.

         Interest  and  Dividend  Income.   Interest  and  dividend  income  was
$1,249,130 and $6,979 in the 1996 and 1995 periods,  respectively. The increases
were due to increased cash balances from the Company's 1996 debt offering.

         Other Income (Expense),  Net. Other income (expense), net was $(37,119)
and $(43,231) in the 1996 and 1995 periods,  respectively. The net expenses were
primarily due to disposals of certain assets and state income tax expense in the
1996 quarter and expenses  associated with exploring other opportunities for the
Company's proprietary technology in the 1995 quarter.


                                       I-7

<PAGE>



Liquidity and Capital Resources

         From  February 25, 1993,  (Date of  Inception) to December 31, 1996 the
net cash used in operating  activities was $15,747,630 as the Company  generated
minimal  revenue yet incurred  expenses  related to the  development  of its IPN
technology,  test marketing the product and recruiting  personnel.  In addition,
cash  used  in  investing  activities  was  $13,307,640,  primarily  related  to
expenditures   for  IPN  equipment.   The  Company  has  funded  its  operations
principally   through  equity   contributed  by  its  stockholders  and  through
convertible debt, which on February 1, 1996 was converted into equity.  From its
inception through December 31, 1996, the Company's  stockholders had contributed
$27,651,071 of equity. Of the aforementioned  amount,  $1,971,130 was originally
issued as debt and  subsequently  converted to equity.  As of December 31, 1996,
the Company had cash and cash  equivalents of $88,306,387 and working capital of
$86,370,238.

         The Company  consummated a private offering of securities (the "Private
Placement")   on  August  2,  1996  for  which  it  received   net  proceeds  of
approximately  $90.9 million.  The Private Placement  consisted of 142,000 units
(the "Units") of $142,000,000  principal amount of 14% Senior Discount Notes Due
2003 (the  "Notes")  and  warrants  (the  "Warrants")  to purchase  initially an
aggregate of 1,041,428  shares of common stock of the Company at $.01 per share.
If the Company has not  completed  a  Qualifying  Initial  Public  Offering  (as
defined) by September 30, 1997,  the Warrants that have not been  exercised will
entitle the respective  holders to purchase an aggregate of 1,338,918  shares of
common  stock at $.01 per  share.  For a  further  description  of the Notes and
Warrants,  see Notes 1, 7 and 8 to the September 28, 1996 and September 30, 1995
Consolidated Financial Statements filed with the Company's Annual Report on Form
10-K for the fiscal year ended September 28, 1996.

         In  January  1997,  the  company  consummated  an  exchange  offer (the
"Exchange  Offer"),  whereby  the  holders  of the Notes  issued in the  Private
Placement  exchanged such Notes for new Notes (the  "Exchange  Notes") that were
registered  under the Securities Act of 1933, as amended.  The Exchange Notes do
not bear legends restricting the transfer thereof.

         The  Company  will  continue to use the net  proceeds  from the Private
Placement  to  fund  capital  expenditures,  working  capital  requirements  and
operating losses incurred with the increased commercialization of its IPN during
1997. As of February 13, 1997 the Company had contracts and letters of intent to
install and operate the IPN approximately 3,000 stores, of which 467 stores were
installed and operating.  Installation  costs  associated  with the stores to be
installed  during  calendar year 1997, as well as other capital  investments  in
technology   relating  to  the  operation  of  the  IPN,  are  estimated  to  be
approximately $50 million. The Company also plans to offer product promotion for
which it will bear the full cost of each redemption  without  reimbursement from
Manufacturers  of  approximately  $10 million  during  calendar  year 1997.  The
Company believes that the proceeds from the Private Placement will be sufficient
to meet the Company's  currently  anticipated  operating and capital expenditure
requirements  through  calendar  1997.  However,  the  Company may seek to raise
additional  funds prior to the end of 1997 in order to maintain the planned pace
of IPN installations in 1998.

         See  "Item  5.  Other   Information"   for  a  description  of  certain
information that should be read in conjunction with the foregoing discussion and
analysis.



                                       I-8

<PAGE>


                                     PART II
Item 5.           Other Information

     On February 13, 1997, the  Registrant  determined to change its fiscal year
end from the last Saturday in September to December 31,  effective  December 31,
1996.  This Form 10-Q covers the  transition  period from  September 29, 1996 to
December 31, 1996.

     This Form 10-Q should be read in  conjunction  with the  Registrant's  Form
10-K for the fiscal year ended September 28, 1996 (the "Form 10-K").  Except for
the  historical  information  presented,  the matters  disclosed  in this report
include  forward-looking  statements.  These statements  represent the Company's
current judgment on the future and are subject to risks and  uncertainties  that
could cause actual results to differ materially.  Such factors include,  without
limitation,   the  following:  (i)  the  Company's  limited  operating  history,
significant  losses,  accumulated  deficit and expected future losses,  (ii) the
dependence  of the  Company on its  ability to  establish,  maintain  and expand
relationships with Manufacturers to promote brands on the IPN, the lengthy sales
cycle in  marketing  the IPN to  Manufacturers  and the  uncertainty  of  market
acceptance  for the IPN,  (iii) the  pressure  that rapid  growth  places on the
Company's managerial, operational and financial resources, the uncertainty as to
whether the  Company  will be able to manage its growth  effectively,  the early
stage of the Company's  products and services and  technical and other  problems
that the  Company  has  experienced  and may  experience  with  the  accelerated
installation  of the  IPN,  (iv)  risks  related  to the  Company's  substantial
leverage and debt service  obligations,  (v) the effective  subordination of the
Exchange Notes to the obligations of its subsidiaries,  (vi) the consequences of
the Company's possible need for additional financing,  (vii) the lack of product
diversification   and  the  Company's   dependence  on  the  consumer   products
advertising and promotional business and its expenditures,  (viii) the Company's
dependence on third parties such as Coleman Resources, the manufacturer of IPNs,
(ix) the intensely  competitive  nature of the consumer  product and promotional
industry and the greater  resources of most of the  Company's  competitors,  (x)
risks that the Company's rights related to patents,  proprietary information and
trademarks may not adequately protect its business,  (xi) the possible inability
of new management to perform their respective  roles and the possible  inability
of the Company to attract and retain needed  managerial and technical  employees
and (xii)  the  possible  conflicts  of  interest  of the  Company's  directors,
officers and principal  shareholders in certain  transactions  with the Company.
See "Item 7.  Management's  Discussion  and Analysis of Financial  Condition and
Results  of  Operations  - Risk  Factors"  of the Form 10-K for a more  specific
description of these risks.




                                      II-9

<PAGE>


Item 6.           Exhibits and Reports on Form 8-K

     (a)  The exhibits to this Form 10-Q are listed in the accompanying Index 
          to Exhibits.


SIGNATURES

         Pursuant to the  requirements  of the  Securities  and  Exchange Act of
1934,  the  registrant has duly caused this report to be signed on its behalf by
the undersigned, thereunto duly authorized.

                                                INTERoACT SYSTEMS INCORPORATED

Date: February 14, 1997
                                     By:
                                        --------------------------------------
                                        Stephen R. Leeolou, Chief Executive
                                        Officer



Date: February 14, 1997              By:
                                        --------------------------------------
                                        Richard A. Vinchesi, Vice President
                                        and Chief Financial Officer




                                      II-10

<PAGE>


INDEX TO EXHIBITS

         The following exhibits are filed as part of this report:

Exhibit No.   Description


*4(a)    Articles of  Incorporation  of the  Registrant,  as  amended,  filed as
         Exhibit  3(a) to the  Registrant's  Registration  Statement of Form S-4
         (Registration 333-12091)

*4(b)    Bylaws of the  Registrant,  as  amended,  filed as Exhibit  3(b) to the
         Registrant's   Registration   Statement   of  Form  S-4   (Registration
         333-12091)

*4(c)    Specimen Certificate of the Registrant's Common Stock, filed as Exhibit
         4(a)  to  the   Registrant's   Registration   Statement   of  Form  S-4
         (Registration 333-12091)

*4(d)    Indenture, dated August 1, 1996, between the Company and Fleet National
         Bank, as trustee,  relating to $142,000,000 in principal  amount of 14%
         Senior  Discount  Notes  due  2003,   filed  as  Exhibit  4(b)  to  the
         Registrant's   Registration   Statement   of  Form  S-4   (Registration
         333-12091)

27       Financial Data Schedule



- -------------------
*Incorporated by reference to the statement or report indicated.



                                      II-11

<PAGE>


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