PRICELLULAR WIRELESS CORP
S-4/A, 1996-12-12
RADIOTELEPHONE COMMUNICATIONS
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<PAGE>
   
   AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON DECEMBER 12, 1996
    
 
   
                                                      REGISTRATION NO. 333-17067
    
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
                       SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D. C. 20549
                            ------------------------
 
   
                                AMENDMENT NO. 1
                                       TO
                                    FORM S-4
    
 
                             REGISTRATION STATEMENT
 
                                     UNDER
 
                           THE SECURITIES ACT OF 1933
                            ------------------------
 
                              PRICELLULAR WIRELESS
 
                                  CORPORATION
 
             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)
 
<TABLE>
<S>                             <C>                             <C>
           DELAWARE                          4812                         13-3784318
 (State or other jurisdiction         (Primary Standard                (I.R.S. Employer
              of                Industrial Classification Code       Identification No.)
incorporation or organization)             Number)
</TABLE>
 
                             45 ROCKEFELLER CENTER
                            NEW YORK, NEW YORK 10020
                                 (212) 459-0800
   (ADDRESS AND TELEPHONE NUMBER OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)
 
                                  ROBERT PRICE
                        PRICELLULAR WIRELESS CORPORATION
                             45 ROCKEFELLER CENTER
                               NEW YORK, NEW YORK
                                 (212) 459-0800
 
           (NAME, ADDRESS AND TELEPHONE NUMBER OF AGENT FOR SERVICE)
 
                         ------------------------------
 
                                   COPIES TO:
 
                           RICHARD D. TRUESDELL, JR.
                             DAVIS POLK & WARDWELL
                              450 LEXINGTON AVENUE
                            NEW YORK, NEW YORK 10017
                                 (212) 450-4000
                            ------------------------
 
    APPROXIMATE DATE OF COMMENCEMENT OF PROPOSED SALE TO THE PUBLIC: As soon as
practicable after this
Registration Statement becomes effective.
                            ------------------------
 
    If the securities being registered on this Form are being offered in
connection with the formation of a holding company and there is compliance with
General Instruction G, check the following box:/ /
 
                            ------------------------
 
    THE REGISTRANT HEREBY AMENDS THIS REGISTRATION STATEMENT ON SUCH DATE OR
DATES AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT SHALL
FILE A FURTHER AMENDMENT WHICH SPECIFICALLY STATES THAT THIS REGISTRATION
STATEMENT SHALL THEREAFTER BECOME EFFECTIVE IN ACCORDANCE WITH SECTION 8(A) OF
THE SECURITIES ACT OF 1933, AS AMENDED OR UNTIL THE REGISTRATION STATEMENT SHALL
BECOME EFFECTIVE ON SUCH DATE AS THE COMMISSION, ACTING PURSUANT TO SAID SECTION
8(A), MAY DETERMINE.
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
INFORMATION CONTAINED HEREIN IS SUBJECT TO COMPLETION OR AMENDMENT. A
REGISTRATION STATEMENT RELATING TO THESE SECURITIES HAS BEEN FILED WITH THE
SECURITIES AND EXCHANGE COMMISSION. THESE SECURITIES MAY NOT BE SOLD NOR MAY
OFFERS TO BUY BE ACCEPTED PRIOR TO THE TIME THE REGISTRATION STATEMENT BECOMES
EFFECTIVE. THIS PROSPECTUS SHALL NOT CONSTITUTE AN OFFER TO SELL OR THE
SOLICITATION OF AN OFFER TO BUY NOR SHALL THERE BE ANY SALE OF THESE SECURITIES
IN ANY STATE IN WHICH SUCH OFFER, SOLICITATION OR SALE WOULD BE UNLAWFUL PRIOR
TO REGISTRATION OR QUALIFICATION UNDER THE SECURITIES LAWS OF ANY SUCH STATE.
<PAGE>
   
                             SUBJECT TO COMPLETION
                 PRELIMINARY PROSPECTUS DATED DECEMBER 12, 1996
    
 
PROSPECTUS
 
           , 1996
 
                               OFFER TO EXCHANGE
 
                     10 3/4% SENIOR EXCHANGE NOTES DUE 2004
 
                          FOR ANY AND ALL OUTSTANDING
 
                         10 3/4% SENIOR NOTES DUE 2004
 
                                       OF
 
                        PRICELLULAR WIRELESS CORPORATION
 
                  THE EXCHANGE OFFER WILL EXPIRE AT 5:00 P.M.,
           NEW YORK CITY TIME, ON            , 1997, UNLESS EXTENDED
 
    PriCellular Wireless Corporation ("PriCellular" or the "Company"), hereby
offers, upon the terms and subject to the conditions set forth in this
Prospectus and the accompanying Letter of Transmittal (which together constitute
the "Exchange Offer"), to exchange $1,000 principal amount of 10 3/4% Senior
Exchange Notes due 2004 (the "New Notes") of the Company for each $1,000
principal amount of the issued and outstanding 10 3/4% Senior Notes due 2004
(the "Old Notes" and, together with the New Notes, the "Notes") of the Company.
As of the date of this Prospectus there were outstanding $170,000,000 principal
amount of Old Notes. The terms of the New Notes are identical in all material
respects to the Old Notes, except that the offer of the New Notes will have been
registered under the Securities Act and, therefore, the New Notes will not be
subject to certain transfer restrictions, registration rights and related
liquidated damage provisions applicable to the Old Notes.
 
    The New Notes will bear interest from November 6, 1996. Holders of Old Notes
whose Old Notes are accepted for exchange will be deemed to have waived the
right to receive any payment in respect of interest on the Old Notes accrued
from November 6, 1996 to the date of the issuance of the New Notes. Interest on
the New Notes is payable semi-annually on May 1 and November 1 of each year,
commencing May 1, 1997, accruing from November 6, 1996 at a rate of 10 3/4% per
annum.
 
    The Notes will be redeemable, in whole or in part, at the option of the
Company, at any time on or after November 1, 2000 at the redemption prices set
forth herein plus accrued and unpaid interest, if any, to the date of
redemption. In the event that the Company has not applied at least $95.0 million
of the net proceeds of the Old Notes in connection with the consummation of the
Pending Transactions (as defined) and certain other permitted uses on or before
March 26, 1997, the Company is required to offer to purchase outstanding Notes
with an aggregate principal amount equal to such remaining net proceeds at a
purchase price equal to 101% of the principal amount thereof, plus accrued and
unpaid interest to the repurchase date. See "Description of Notes".
 
    The New Notes are being offered hereunder in order to satisfy certain
obligations of the Company under the Registration Rights Agreement, dated
November 6, 1996, among the Company and the other signatories thereto (the
"Registration Rights Agreement"). Based upon interpretations contained in
letters issued to third parties by the staff of the Securities and Exchange
Commissions (the "SEC"), the Company believes that the New Notes issued pursuant
to the Exchange Offer in exchange for Old Notes may be offered for resale,
resold and otherwise transferred by each Holder thereof (other than a
broker-dealer, as set forth below, and any such Holder which is an "affiliate"
of the Company within the meaning of Rule 405 under the Securities Act of 1933,
as amended (the "Securities Act")) without compliance with the registration and
prospectus delivery provisions of the Securities Act, provided that such New
Notes are acquired in the ordinary course of such Holder's business and such
Holder has no arrangement or understanding with any person to participate in the
distribution of such New Notes. Eligible Holders wishing to accept the Exchange
Offer must represent to the Company in the Letter of Transmittal that such
conditions have been met. Each broker-dealer that receives New Notes for its own
account pursuant to the Exchange Offer must acknowledge that it will deliver a
prospectus in connection with any resale of such New Notes. The Letter of
Transmittal states that by so acknowledging and by delivering a prospectus, a
broker-dealer will not be deemed to admit that it is an "underwriter" within the
meaning of the Securities Act. This Prospectus, as it may be amended or
supplemented from time to time, may be used by a broker-dealer in connection
with resales of New Notes received in exchange of Old Notes where such Old Notes
were acquired by such broker-dealer as a result of market-making activities or
other trading activities. The Company has agreed that, for a period of 90 days
after the Expiration Date (as defined herein), it will make this Prospectus
available to any broker-dealer for use in connection with any such resale. See
"Plan of Distribution".
 
    The Company will not receive any proceeds from the Exchange Offer. The
Company will pay all the expenses incident to the Exchange Offer. Tenders of Old
Notes pursuant to the Exchange Offer may be withdrawn at any time prior to the
Expiration Date. In the event the Company terminates the Exchange Offer and does
not accept for exchange any Old Notes, the Company will promptly return tendered
Old Notes to the Holders thereof. See "The Exchange Offer."
 
    Prior to this Exchange Offer, there has been no public market for the Notes.
The Company does not currently intend to list the New Notes on any securities
exchange or to seek approval for quotation through any automated quotation
system. There can be no assurance than an active public market for the New Notes
will develop.
 
    SEE "RISK FACTORS" FOR A DISCUSSION OF CERTAIN RISK FACTORS THAT SHOULD BE
CONSIDERED BY HOLDERS PRIOR TO TENDERING THEIR OLD NOTES IN THE EXCHANGE OFFER.
 
THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE SECURITIES
 AND EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION PASSED UPON THE
   ACCURACY OR ADEQUACY  OF THIS PROSPECTUS. ANY REPRESENTATION TO THE
                        CONTRARY IS A CRIMINAL OFFENSE.
<PAGE>
                             AVAILABLE INFORMATION
 
    The Company is subject to the informational requirements of the Securities
Exchange Act of 1934, as amended (the "Exchange Act"), and in accordance
therewith files reports, proxy statements and other information with the
Commission. Such reports, proxy statements and other information filed by the
Company may be inspected and copied at the public reference facilities of the
Commission at Room 1024, Judiciary Plaza, 450 Fifth Street, N.W., Washington,
D.C. 20549, and at the following regional offices: Seven World Trade Center,
13th Floor, New York, New York 10048; and Citicorp Center, 500 West Madison
Street, Suite 1400, Chicago, Illinois 60661; and copies of such material can be
obtained from the Public Reference Section of the Commission at Judiciary Plaza,
450 Fifth Street, N.W., Washington, D.C. 20549 at prescribed rates. In addition,
such material can also be obtained from the Commission's Web site at
http://www.sec.gov.
 
    This Prospectus constitutes a part of a registration statement (the
"Registration Statement") filed by the Company with the Commission under the
Securities Act. As permitted by the rules and regulations of the Commission,
this Prospectus does not contain all of the information contained in the
Registration Statement and the exhibits and schedules thereto and reference is
hereby made to the Registration Statement and the exhibits and schedules thereto
for further information with respect to the Company and the securities offered
hereby. Statements contained herein concerning the provisions of any documents
filed as an exhibit to the Registration Statement or otherwise filed with the
Commission are not necessarily complete, and in each instance reference is made
to the copy of such document so filed. Each such statement is qualified in its
entirety by such reference.
 
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The Company hereby incorporates in this Prospectus by reference thereto and
makes a part hereof the following documents, heretofore filed with the
Securities and Exchange Commission (the "Commission") pursuant to the Securities
Exchange Act of 1934, as amended (the "Exchange Act"): (i) the Company's Annual
Report on Form 10-K for the year ended December 31, 1995; (ii) the Company's
Quarterly Report on Form 10-Q for the quarterly period ended March 31, 1996;
(iii) the Company's Quarterly Report on Form 10-Q for the quarterly period ended
June 30, 1996; (iv) the Company's Quarterly Report on Form 10-Q for the
quarterly period ended September 30, 1996 and (v) pages F-27 through F-59, F-82
through F-98 and F-131 through F-164 contained in the Prospectus included in
PriCellular Corporation's Registration Statement on Form S-4 (Reg. No. 33-91006)
at effectiveness.
 
    All documents filed by the Company pursuant to Section 13(a), 13(c), 14 or
15(d) of the Exchange Act subsequent to the date of this Prospectus and prior to
termination of the offering being made hereby shall be deemed to be incorporated
in this Prospectus by reference and to be a part hereof from the resepective
dates of the filing of such documents. Any statement contained herein or in a
document incorporated or deemed to be incorporated by reference herein shall be
deemed to be modified or superseded for purposes of this Prospectus to the
extent that a statement contained herein or in any subsequently filed document
which also is, or is deemed to be, incorporated by reference herein, modifies or
supersedes such statement. Any statement so modified or superseded shall not be
deemed, except as so modified or superseded, to constitute a part of this
Prospectus.
 
    The Company hereby undertakes to provide without charge to each person to
whom a copy of this Prospectus has been delivered, upon written or oral request
of any such person, a copy of any and all of the documents referred to above
which have been or may be incorporated in this prospectus by reference, other
than exhibits to such documents which are not specifically incorporated by
reference to such documents. Requests for such copies should be directed to
Stuart B. Rosenstein, Chief Financial Officer, PriCellular Wireless Corporation,
45 Rockefeller Plaza, New York, New York 10020, telephone (212) 459-0800.
 
    THIS PROSPECTUS INCORPORATES DOCUMENTS BY REFERENCE WHICH ARE NOT PRESENTED
HEREIN OR DELIVERED HEREWITH. THESE DOCUMENTS ARE AVAILABLE WITHOUT CHARGE UPON
WRITTEN OR ORAL REQUEST FROM STUART B. ROSENSTEIN, CHIEF FINANCIAL OFFICER OF
THE COMPANY AT THE COMPANY'S PRINCIPAL EXECUTIVE OFFICES LOCATED AT 45
ROCKEFELLER PLAZA, NEW YORK, NEW YORK 10020, TELEPHONE NUMBER (212) 459-0800. IN
ORDER TO ENSURE TIMELY DELIVERY OF SUCH DOCUMENTS, ANY REQUEST SHOULD BE MADE BY
          , 1996.
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION (INCLUDING THE FINANCIAL STATEMENTS AND THE NOTES THERETO) INCLUDED
ELSEWHERE IN THIS PROSPECTUS. UNLESS OTHERWISE INDICATED, ALL REFERENCES HEREIN
TO "PRICELLULAR" OR THE "COMPANY" INCLUDE ITS SUBSIDIARIES AND PREDECESSORS.
REFERENCES HEREIN TO THE "RECENT TRANSACTIONS" AND "PENDING TRANSACTIONS" REFER
TO THE RECENTLY CONSUMMATED TRANSACTIONS AND PENDING TRANSACTIONS, RESPECTIVELY,
DESCRIBED BELOW UNDER "ACQUISITIONS AND DISPOSITIONS--RECENT TRANSACTIONS" AND
"ACQUISITIONS AND DISPOSITIONS--PENDING TRANSACTIONS". EXCEPT FOR HISTORICAL
FINANCIAL INFORMATION AND UNLESS OTHERWISE INDICATED, ALL REFERENCES HEREIN TO
POPS, NET POPS AND THE COMPANY'S SYSTEMS GIVE EFFECT TO THE PENDING
TRANSACTIONS. CERTAIN OF THE PENDING TRANSACTIONS WILL NOT BE CONSUMMATED PRIOR
TO THE CLOSING OF THIS EXCHANGE OFFER.
 
                                  THE COMPANY
 
    PriCellular, through its subsidiaries, owns and operates FCC licensed
cellular telephone systems in the United States, primarily in smaller MSAs and
strategically located RSAs. The Company operates its Systems principally in the
Midwest and Mid-Atlantic regions in addition to markets north of New York City
and south of Albany, NY. As of September 30, 1996 on an actual basis, the
Company owned cellular interests representing approximately 4.2 million Net Pops
and had approximately 136,000 subscribers. The Company sells and markets its
products and services principally under the CELLULARONE-Registered Trademark-
brand name through a distribution network of over 60 full service retail
locations, a direct sales force and a small, select group of agents. In
addition, the Company has formed a strategic alliance with AT&T Wireless
Services, Inc. ("McCaw/AT&T Wireless"), a principal stockholder, allowing it to
take advantage of McCaw/AT&T Wireless' acquisition experience, vendor discounts,
centralized "back office" functions and joint marketing opportunities in markets
which are adjacent to McCaw/AT&T Wireless markets.
 
    Through selective acquisitions and asset swaps, the Company has concentrated
its efforts on creating an integrated network of cellular systems in contiguous
service areas. After giving effect to the Pending Transactions (each of which is
subject to certain conditions, including FCC approval) and the Recent
Transactions, the Company will own cellular interests representing approximately
4.7 million Net Pops with approximately 144,000 subscribers, representing a
penetration rate of 3.0%. These interests consist principally of four large
operating clusters of cellular Systems:
 
        UPPER MIDWEST CLUSTER--a 1.7 million Net Pop cluster of 14 non-wireline
    Systems covering approximately 70,000 contiguous square miles in Minnesota,
    Wisconsin and Michigan.
 
        MID-ATLANTIC CLUSTER--an 853,000 Net Pop cluster of five contiguous
    non-wireline Systems consisting of five RSAs in Ohio, Pennsylvania and West
    Virginia covering more than 10,000 contiguous square miles.
 
        NEW YORK CLUSTER--a 1.1 million Net Pop cluster of two MSAs and two RSAs
    covering more than 8,000 contiguous square miles in suburban New York
    located between New York City and the Albany, NY MSA of SBC Communications
    Inc., formerly Southwestern Bell Corporation ("Southwestern Bell").
 
        KENTUCKY CLUSTER--a 775,000 Net Pop cluster of four RSAs adjacent to
    Louisville and Lexington, KY. These 38 counties cover more than 13,000
    square miles.
 
In addition, the Company owns a 44.5% interest in a joint venture with
Southwestern Bell (which is managed and operated by Southwestern Bell),
representing 260,000 Net Pops, and certain other cellular interests.
 
    During the first nine months of 1996, the Company's customer base increased
from 78,227 to 135,840. This significant growth in subscribers was due to both
acquisitions and increased penetration of its existing markets. Revenues and
EBITDA of the Company were $81.0 million and $30.6 million, respectively, for
 
                                       3
<PAGE>
the nine months ended September 30, 1996, in each case before giving effect to
the Recent Transactions and the Pending Transactions. On a pro forma basis,
after giving effect to the Recent Transactions and the Pending Transactions, the
revenues and EBITDA of the Company for the nine months ended September 30, 1996
would have been $94.2 million and $35.8 million, respectively. See "Unaudited
Pro Forma Condensed Consolidated Financial Statements".
 
    PriCellular is a wholly owned subsidiary of PriCellular Corporation
("Parent"). Parent completed an initial public offering of its Class A Common
Stock in December 1994. Its principal stockholders include members of the family
of Robert Price, President of the Company, McCaw/AT&T Wireless, a subsidiary of
AT&T Corp. ("AT&T"), Aeneas Venture Corporation, an affiliate of Harvard Private
Capital Group, Inc. and a wholly owned subsidiary of the President and Fellows
of Harvard College ("Harvard Private Capital"), Spectrum Equity Investors, L.P.,
("Spectrum"), The Thomas H. Lee Company, Sandler Capital Management and The
Public School Employes' Retirement System of Pennsylvania. During 1994 and 1995,
these stockholders invested in excess of $135.0 million in exchange for their
current equity interests. McCaw/AT&T Wireless' investment in the Company
consisted of cash, minority interests and a significant amount of capital
equipment.
 
                                       4
<PAGE>
CELLULAR MARKETS AND SYSTEMS
 
    The Company has concentrated its efforts on creating an integrated network
of cellular systems in each of its operating clusters. The table below
summarizes certain information concerning the Company's markets after giving
effect to the Pending Transactions. See "Acquisitions and Dispositions--Pending
Transactions".
 
<TABLE>
<CAPTION>
                                                         TOTAL                                    DATE OF
  MARKET(A)                                               POPS      OWNERSHIP     NET POPS      ACQUISITION
- -----------------------------------------------------  ----------  ------------  ----------  ------------------
<S>                                                    <C>         <C>           <C>         <C>
UPPER MIDWEST CLUSTER
  Duluth, MN/Superior, WI MSA........................     241,467      100.0%       241,467          04/28/94
  Eau Claire, WI MSA.................................     143,190       97.1%       139,610          04/28/94
  Wausau, WI MSA.....................................     121,262       94.4%       114,483          03/28/95
  MN-2A RSA..........................................      38,236      100.0%        38,236          07/07/95
  MN-3 RSA...........................................      59,388      100.0%        59,388          04/28/94
  MN-4 RSA...........................................      15,075       49.0%         7,387          07/27/95
  MN-5 RSA...........................................     205,456      100.0%       205,456          07/07/95
  MN-6 RSA...........................................     219,149      100.0%       219,149          11/23/94(b)
  WI-1 RSA...........................................     109,248      100.0%       109,248          04/28/94
  WI-2 RSA...........................................      84,925      100.0%        84,925          11/18/96
  WI-3 RSA...........................................     139,189      100.0%       139,189          11/23/94(b)
  WI-4 RSA...........................................     117,347      100.0%       117,347           pending(c)
  WI-6A RSA..........................................      32,734      100.0%        32,734          11/23/94(b)
  MI-1 RSA...........................................     208,779      100.0%       208,779          03/07/95
MID-ATLANTIC CLUSTER
  OH-7 RSA...........................................     254,949      100.0%       254,949          09/27/95
  OH-10A RSA.........................................      61,785      100.0%        61,785          09/29/95
  PA-9 RSA...........................................     187,551      100.0%       187,551          02/02/96
  WV-2 RSA...........................................      79,307      100.0%        79,307          12/20/95
  WV-3 RSA...........................................     269,413      100.0%       269,413          07/23/96
NEW YORK CLUSTER
  Orange County, NY MSA..............................     324,323      100.0%       324,323          10/17/96
  Poughkeepsie, NY MSA...............................     262,663       94.8%       248,932          04/23/96
  NY-5 RSA...........................................     383,960      100.0%       383,960          12/29/95
  NY-6 RSA...........................................     111,023      100.0%       111,023          04/23/96
KENTUCKY CLUSTER
  KY-4 RSA...........................................     242,816      100.0%       242,816           pending(c)
  KY-5 RSA...........................................     156,107      100.0%       156,107           pending(c)
  KY-6 RSA...........................................     256,852      100.0%       256,852           pending(c)
  KY-8 RSA...........................................     118,814      100.0%       118,814           pending(c)
SOUTHWESTERN BELL JOINT VENTURE
  Laredo, TX MSA.....................................     168,924       44.5%        75,171          11/30/95(b)
  IL-4 RSA...........................................     216,023       44.5%        96,130          11/30/95(b)
  IL-6 RSA...........................................     199,453       44.5%        88,757          11/30/95(b)
OTHER INTERESTS......................................         n/a         n/a        74,646           various
                                                       ----------                ----------
      Total..........................................   5,029,408                 4,747,934
                                                       ----------                ----------
                                                       ----------                ----------
</TABLE>
 
- ------------------------
(a) All of the Company's licenses are non-wireline licenses with the exception
    of the license for the Laredo, TX MSA.
(b) Assumes the acquisition of the remaining shares of Cellular Information
    Systems, Inc. ("CIS"). On November 23, 1994, the Company acquired
    approximately 90.8% (on a fully diluted basis) of the equity of CIS. As of
    September 30, 1996, the Company owned approximately 93.3% (on a fully
    diluted basis) of the equity of CIS.
(c) Represents Systems to be acquired by the Company as described under
    "Acquisitions and Dispositions--Pending Transactions". These acquisitions
    are not expected to be consummated prior to the closing of this Offering.
    There can be no assurances that the Company will be successful in
    consummating the Pending Transactions.
 
                                       5
<PAGE>
ACQUISITION STRATEGY
 
    The Company's strategy is to continue to expand its current clusters through
the acquisition of contiguous properties and, secondarily, to target for
purchase other small to mid-sized MSAs and strategic RSAs that it believes are
undervalued, underdeveloped or that possess traits indicative of potentially
high cellular usage and superior financial performance. The operation of
contiguous markets permits the Company to provide broad areas of uninterrupted
service and achieve certain economies of scale, including certain centralized
marketing, administrative and engineering functions. The Company believes that
smaller MSAs and certain RSAs often exhibit a concentration of small businesses,
longer commute times and well-traveled roads, all indicators of strong cellular
use. Many of these markets serve as hubs for retail trading areas and as
business, cultural or medical centers for populations spread over wide
geographic areas. In addition, management believes that because its markets are
less densely populated, they are less likely to face the level of competition
expected to be experienced in large urban areas. The Company intends to pursue
additional acquisitions consistent with its growth strategy and is currently
engaged in a variety of preliminary discussions with respect to possible
acquisitions. There can be no assurance that the Company will seek to acquire or
be successful in acquiring any of such Systems.
 
OPERATING STRATEGY
 
    Management believes that certain of its Systems and the Systems to be
acquired in the Pending Transactions are in the early stages of their growth
cycle and afford significant opportunities for improvements in management and
operating performance. Upon acquiring a cellular system, the Company's operating
strategy is to effect certain management, operational and organizational changes
in order to increase the number and quality of subscribers and enhance operating
cash flow, while controlling subscriber acquisition costs and promoting superior
customer service. The Company seeks to accomplish these changes by employing the
following practices:
 
 DECENTRALIZED MANAGEMENT
 
    The Company manages each of its Systems on a decentralized basis, delegating
direct responsibility for all hiring, marketing, distribution, customer service,
churn control, billing, roaming and other day-to-day operating decisions to the
general manager of each System. General managers must strictly adhere to a
budget designed to improve cash flow and reduce churn and their compensation is
linked to their ability to meet or exceed their budgeted goals. The Company
believes its decentralized management structure fosters a strong sense of
customer service and community spirit, enables it to customize its marketing
strategy to the needs of the local market, and eliminates the need for a large
corporate staff or for a centralized multi-system customer service center that
is located outside of the local market. The Company believes that placing
decision-making responsibility in the hands of its general managers fosters the
decisive actions necessary to meet competitive challenges.
 
 AGGRESSIVE MARKETING AND PROMOTING OF CELLULAR SERVICE
 
    After selectively upgrading the engineering in its cellular network, the
Company implements aggressive marketing programs to increase subscriber
activations and reduce churn. Many of these programs are designed to distinguish
the Company as the local market's highest quality cellular service provider,
stressing its localized sales offices, customer service and commitment to the
community. These programs also include offering distinctive rate plans and
roaming rates to emphasize "value" and the "advantage" of the Company's cellular
service, launching targeted advertising campaigns aimed at the most attractive
cellular user segments, creating regional marketing alliances with neighboring
cellular carriers and taking an active, visible role in community, government
and charity organizations. Management believes that the Company's positioning of
its cellular system as the local service provider often contrasts with its
larger competitors, which frequently centralize customer service and other
functions outside the local market.
 
                                       6
<PAGE>
 STRONG RETAIL AND DIRECT SALES EFFORT
 
    A key element of the Company's positioning in its markets is its use of
local retail stores, as well as a local direct sales force. A retail location
complemented by a direct sales force provides the Company with more control over
the sales process than if it were to rely exclusively on independent agents. The
Company has aggressively opened its own retail stores and currently operates in
excess of 60 retail locations. Management believes that this local presence
enhances its ability to provide higher quality customer service and that on
average customers who purchase cellular service directly from the Company
through its retail stores and direct sales force tend to have fewer complaints
and higher usage than subscribers who activate with independent agents or
independent retailers.
 
 DEDICATION TO CUSTOMER SERVICE
 
    The Company strives to maintain a high level of customer satisfaction
through a variety of techniques, including tying sales commissions to subscriber
retention, outbound telemarketing to subscribers on a regular basis, maintaining
24-hour customer service and active ongoing contact with new customers. The
Company believes that its emphasis on superior customer service has helped
reduce its average monthly churn rate. For example, the Company's average
monthly churn rate for the nine months ended September 30, 1996 was 1.6%.
 
 SYSTEM DEVELOPMENT AND EXPANSION
 
    The Company develops or builds out its cellular service areas by adding
channels to existing cell sites and by building new cell sites with an emphasis
on improving coverage for hand-held phones in heavily-trafficked areas. Such
development is done for the purpose of increasing capacity and improving
coverage in response to projected subscriber demand and in response to
competitive factors. Projected subscriber demand is calculated for each cellular
service area on a cell-by-cell basis. These projections involve a traffic
analysis of usage by existing subscribers, coverage quality analysis and an
estimate of the number of additional subscribers in each such area. In
calculating projected subscriber demand, the Company builds into its design
assumptions a maximum call "blockage" rate of 2% (percentage of calls that are
not connected on first attempt at peak usage time during the day). After
calculating projected subscriber demand, the Company determines the most cost-
efficient manner of meeting such projected demand. The Company has historically
met such demand through a combination of augmenting channel capacity in existing
cell sites and building new cell sties.
 
    Cell site expansion is expected to enable the Company to continue to add
subscribers, enhance use of the systems by existing subscribers, increase roamer
traffic due to the larger geographic area covered by the cellular network and
further enhance the overall efficiency of the network.
 
STRATEGIC RELATIONSHIPS
 
    The Company has formed a strategic alliance with McCaw/AT&T Wireless which
allows the Company to take advantage of McCaw/AT&T Wireless' acquisition
experience, certain vendor discounts and certain services provided by McCaw/AT&T
Wireless including a variety of centralized "back office" functions. The Company
believes that purchasing cellular telephones at the volume discounts afforded by
the McCaw/ AT&T Wireless relationship allows the Company to minimize one of the
major costs associated with new subscriber additions. The volume discounts also
permit the Company to reduce the capital expenditures required for the Company's
system development and expansion. In connection with its initial investment in
the Company, McCaw/AT&T Wireless contributed a Northern Telecom digital
supernode switch and approximately 100 cell sites to the Company. The Company
believes that the proximity of three of its operating clusters to McCaw/AT&T
Wireless' Systems affords significant opportunities for joint marketing,
promotions and other programs. The Company's Upper Midwest Cluster is contiguous
to McCaw/AT&T Wireless' Systems serving the Minneapolis/St. Paul, MN MSA and the
St. Cloud, MN MSA. The
 
                                       7
<PAGE>
Company's Mid-Atlantic Cluster borders the Pittsburgh, PA, Steubenville, OH and
Wheeling, WV MSAs, which are owned by McCaw/AT&T Wireless. The Company's New
York Cluster abuts the northern border of McCaw/AT&T Wireless' New York City
MSA, including Westchester and Rockland counties. The New York Cluster is also
adjacent to three MSAs owned by Southwestern Bell, with whom the Company has a
joint venture in Illinois and Texas.
 
                         ACQUISITIONS AND DISPOSITIONS
 
PENDING TRANSACTIONS
 
    THE COMPANY HAS FILED APPLICATIONS SEEKING FCC APPROVAL FOR EACH OF THE
PENDING TRANSACTIONS. THE COMPANY INTENDS TO CONSUMMATE SUCH TRANSACTIONS AFTER
THE GRANT OF FCC APPROVALS, BUT, IN CERTAIN CASES, PRIOR TO THE EXPIRATION OF
THE 40 TO 45-DAY FINALITY PERIOD DURING WHICH FCC APPROVALS ARE SUBJECT TO
RECONSIDERATION OR REVIEW. THERE CAN BE NO ASSURANCE THAT ANY OR ALL OF SUCH
APPROVALS WILL BE GRANTED, WILL NOT BE RECONSIDERED OR REVIEWED OR THAT SUCH
APPROVALS WILL NOT BE REVOKED PURSUANT TO ANY SUCH PROCEEDING. IN THE UNLIKELY
EVENT ANY SUCH APPROVALS ARE REVOKED, THE COMPANY COULD BE REQUIRED TO REFILE
ITS APPLICATIONS, RESCIND THE ACQUISITION OR SELL THE ACQUIRED SYSTEM.
 
    The Company believes that the Pending Transactions described below support
the Company's acquisition strategy. The Systems to be acquired form a fourth
principal operating cluster, increase the size of the Upper Midwest Cluster, and
afford opportunities for increased marketing and engineering synergies.
 
    KENTUCKY CLUSTER ACQUISITION
 
    The Company and Parent have entered into an agreement, subject to certain
conditions including FCC approval, with a subsidiary of Horizon Cellular
Telephone Company, L.P. to purchase four RSAs in Kentucky (approximately 775,000
Net Pops) for $116.5 million (subject to adjustment) consisting of $94.0 million
in cash and $22.5 million in Parent's Class A Common Stock. The foregoing
transaction is referred to herein as the "Kentucky Cluster Acquisition". Parent
has agreed to contribute to the Company $22.5 million in Parent's Class A Common
Stock. The Kentucky Cluster Acquisition is expected to close on or before March
26, 1997. There can be no assurance that the Company will be successful in
consummating the Kentucky Cluster Acquisition.
 
    THE WI-4 EXCHANGE
 
    The Company has entered into an agreement with a subsidiary of BellSouth
Corporation pursuant to which it will effectively exchange, subject to certain
conditions including FCC approval, its standalone wireline Systems in Alabama
for both the WI-4 RSA and approximately $18.0 million in cash ($2.0 million of
which is attributable to a two year covenant not to compete). The Systems to be
exchanged are the Company's 136,816 Pop Florence, AL MSA and its 62,035 Pop
AL-1B RSA. The WI-4 RSA abuts the Company's MI-1 RSA to the northeast, its WI-3
RSA to the northwest and its Wausau, WI MSA to the west. The foregoing
transaction is referred to herein as the "WI-4 Exchange". The WI-4 Exchange is
expected to close on or before March 26, 1997. There can be no assurance that
the Company will be successful in consummating the WI-4 Exchange.
 
    REMAINING SHARES OF CIS
 
    The Company currently intends to acquire all of the outstanding shares of
capital stock of CIS not currently owned by the Company, although the Company is
not required to do so. Such acquisitions may be effected through privately
negotiated or open market purchases, subsequent tender offers, a merger or
similar business combination between the Company and CIS or otherwise. As of
September 30, 1996, there were outstanding approximately 841,000 shares of CIS
capital stock not owned by the Company, representing approximately 6.7% of the
fully diluted equity of CIS. The Company acquired its current holdings of CIS
capital stock in November 1994 for approximately $2 per share.
 
                                       8
<PAGE>
RECENT TRANSACTIONS
 
    During 1995 and through November 1996, the Company consummated or agreed to
make several strategic acquisitions which expanded its Upper Midwest Cluster and
established the Mid-Atlantic Cluster and the New York Cluster. In addition, in
July 1996 the Company disposed of a stand-alone wireline System in Alabama
considered by management to be non-strategic.
 
    EXPANSION OF UPPER MIDWEST CLUSTER
 
    On March 7, 1995, the Company acquired from Buckhead Telephone Company
("BTC") the assets of the System serving the MI-1 RSA (208,779 Pops) for
approximately $17.7 million in cash.
 
    On March 28, 1995, the Company acquired, pursuant to an agreement (the
"Wausau Purchase Agreement"), a 50.02% general partnership interest and a 0.58%
limited partnership interest in Wausau Cellular Limited Partnership, a Delaware
limited partnership that wholly owns the System serving the Wausau, WI MSA
(114,483 Net Pops) for $5.4 million in cash.
 
    On July 7, 1995, the Company consummated a transaction with Western Wireless
Corporation ("Western Wireless") pursuant to which the Company exchanged the
System serving the Lubbock, TX MSA (229,051 Pops) for approximately 327,000 Net
Pops, most of which are contiguous to the Upper Midwest Cluster. The Net Pops
acquired consist of the System serving the MN-5 RSA, the portion of the System
serving the MN-3 RSA that the Company did not own, a portion of the MN-2 RSA
(Beltrami County), approximately 86% of the System serving the Alton/Granite
City, IL MSA, an additional 10.0% of the System serving the Eau Claire, WI MSA
and an additional 14.5% of the System serving the Wausau, WI MSA. In addition,
Western Wireless agreed to pay the Company $3.0 million in exchange for the
Company's agreement not to compete with Western Wireless within the Lubbock, TX
MSA for a period of three years following the exchange. Western Wireless
retained ownership of certain cell sites and other capital equipment.
 
    On August 10, 1995, the Company acquired from Louise Hart 49.0% of the
System serving the MN-4 RSA (7,387 Net Pops), for approximately $75,000. In
addition, the Company entered into an agreement, in accordance with FCC rules,
to provide management and operation services to the MN-4 RSA.
 
    THE WI-2 ACQUISITION
 
    On November 18, 1996, the Company acquired from Wisconsin II Venture the
84,925 Pop WI-2 RSA for approximately $4.3 million in cash, or $51 per Pop. The
Company's existing Systems surround the WI-2 RSA. The foregoing transaction is
referred to herein as the "WI-2 Acquisition". Prior thereto, the Company had
interim operating authority for the WI-2 RSA.
 
    THE MID-ATLANTIC CLUSTER ACQUISITIONS
 
    On September 27, 1995, the Company acquired from United States Cellular
Corporation ("USCC") substantially all of the assets of the System serving the
OH-7 RSA (254,949 Pops) for $39.5 million in cash.
 
    On December 20, 1995, the Company acquired from USCC substantially all of
the assets of the System serving the WV-2 RSA (79,307 Pops) for $7.8 million in
cash.
 
    On February 2, 1996, the Company acquired from USCC substantially all of the
assets of the System serving the PA-9 RSA (187,551 Pops) for $26.1 million in
cash.
 
    On July 23, 1996, the Company acquired the WV-3 RSA (269,413 Pops) from a
subsidiary of Horizon Cellular Telephone Company, L.P. for $35.0 million in
cash. The WV-3 RSA is situated directly south of the Company's PA-9 RSA and
directly east of the Company's WV-2 RSA.
 
    THE NEW YORK CLUSTER ACQUISITIONS
 
    On December 29, 1995, the Company acquired from Cellular of Upstate New York
Inc. substantially all of the assets of the System serving the NY-5 RSA (383,960
Pops) for approximately $65.9 million in cash.
 
                                       9
<PAGE>
    On April 23, 1996, the Company acquired from subsidiaries of USCC the System
serving the NY-6 RSA (111,023 Pops) and 83% of the System serving the
Poughkeepsie, NY MSA (248,932 Net Pops). The Company acquired substantially all
of the assets serving the NY-6 RSA for approximately $19.8 million in cash and
83% of the stock of the Dutchess County Cellular Telephone Company serving the
Poughkeepsie, NY MSA for approximately $38.9 million, with one half paid in cash
and the balance in a three-year note bearing interest at the prime rate (the
"Poughkeepsie Note").
 
    On October 17, 1996, the Company consummated an exchange transaction with
Vanguard Cellular Systems, Inc., pursuant to which it exchanged certain of its
Systems in the Mid-Atlantic Cluster for, among other things, the Orange County,
NY MSA and an additional 11.1% of the Company's majority-owned Poughkeepsie, NY
MSA. The Company exchanged an aggregate of 548,016 Net Pops consisting of its
OH-9 RSA, a portion of its OH-10 RSA (excluding Perry and Hocking counties) and
the Parkersburg, WV/ Marietta, OH MSA for the Orange County, NY MSA (324,323
Pops), 11.1% of the Poughkeepsie, NY MSA (262,663 Pops), 12.2% of the
Janesville, WI MSA (18,013 Net Pops) and approximately 23,571 additional Net
Pops, including small interests in the Eau Claire, WI and Wausau, WI MSAs (in
each of which the Company currently has a majority interest). The Orange County,
NY MSA abuts the Company's NY-5 MSA to the north, the Company's Poughkeepsie, NY
MSA to the east and the New York City MSA of McCaw/AT&T Wireless to the south
and east (bordering Westchester, Putnam and Rockland counties). The foregoing
transaction is referred to as the "Orange County Exchange".
 
    THE AL-4 RSA DISPOSITION
 
    During July 1996, the Company consummated the sale of its recently-acquired
AL-4 RSA for $27.5 million in cash ($2.5 million of which is attributable to a
two year covenant not to compete). In November 1995, the Company had acquired
half of this stand-alone RSA for $10.0 million in cash and the other half as an
equity contribution from Parent.
 
    THE MI-2 DISPOSITION
 
    In a disputed acquisition of November 14, 1994, RFB Cellular, Inc. signed a
contract to acquire the MI-2 RSA (109,612 Pops). The Company believed it should
have had the right to purchase the property and initiated legal proceedings. In
May 1995, as a result of this litigation, the Court of Chancery of the State of
Delaware awarded the Company the right to acquire the MI-2 RSA. The defendant in
the lawsuit appealed the decision. On March 22, 1996, the Delaware Supreme Court
reversed the lower court's decision and ordered the Company to reverse the
acquisition and sell the license and operating assets to the defendant. The sale
was consummated on October 31, 1996. The Company received $6.5 million pursuant
to such sale. The Company believes that the loss of MI-2's operating results
will not be material to the Company's results of operations. The MI-2 RSA
represented approximately 2,000 subscribers.
 
    The Company was incorporated under the laws of the State of Delaware on
August 23, 1994. The principal executive offices of the Company are located at
45 Rockefeller Plaza, New York, New York 10020, and its telephone number is
(212) 459-0800.
 
                                       10
<PAGE>
                               THE EXCHANGE OFFER
 
<TABLE>
<S>                                 <C>
Securities Offered................  Up to $170,000,00 principal amount of 10 3/4% Senior
                                    Exchange Notes due 2004. The terms of the New Notes and
                                    the Old Notes are identical in all material respects,
                                    except that the offer of the New Notes will have been
                                    registered under the Securities Act and therefore, the
                                    New Notes will not be subject to certain transfer
                                    restrictions, registration rights and related liquidated
                                    damage provisions applicable to the Old Notes.
The Exchange Offer................  The Company is offering, upon the terms and subject to
                                    the conditions of the Exchange Offer, to exchange $1,000
                                    principal amount of New Notes for each $1,000 principal
                                    amount of Old Notes. See "The Exchange Offer" for a
                                    description of the procedures for tendering Old Notes.
                                    The Exchange Offer is intended to satisfy obligations of
                                    the Company under the Registration Rights Agreement,
                                    dated November 6, 1996, between the Company and
                                    Donaldson, Lufkin & Jenrette Securities Corporation,
                                    Merrill Lynch, Pierce, Fenner & Smith Incorporated,
                                    NatWest Capital Markets Limited, PaineWebber
                                    Incorporated and Wasserstein Perella Securities, Inc.
                                    (collectively, the "Initial Purchasers").
Tenders, Expiration Date;           The Exchange Offer will expire at 5:00 p.m., New York
  Withdrawal......................  City time, on       , 1997, or such later date and time
                                    to which it is extended. The tender of Old Notes
                                    pursuant to the Exchange Offer may be withdrawn at any
                                    time prior to the Expiration Date. Any Old Notes not
                                    accepted for exchange for any reasons will be returned
                                    without expense to the tendering Holder thereof as
                                    promptly as practicable after the expiration or
                                    termination of the Exchange Offer.
Federal Income Tax Consequences...  The exchange pursuant to the Exchange Offer will not
                                    result in any income, gain or loss to the Holders or the
                                    Company for federal income tax purposes. See "Certain
                                    Federal Income Tax Consequences."
Use of Proceeds...................  There will be no proceeds to the Company from the
                                    issuance of the New Notes pursuant to the Exchange
                                    Offer.
Exchange Agent....................  The Bank of Montreal Trust Company is serving as
                                    Exchange Agent in connection with the Exchange Offer.
</TABLE>
 
                      CONSEQUENCE OF EXCHANGING OLD NOTES
                         PURSUANT TO THE EXCHANGE OFFER
 
    Based upon interpretations contained in letters issued to third partes by
the staff of the SEC, the Company believes that, generally, any Holder of Old
Notes (other than a broker-dealer, as set forth below, and any Holder who is an
"affiliate" of the Company within the meaning of Rule 405 under the Securities
Act) who exchange it Old Notes for New Notes pursuant to the Exchange Offer may
offer such New Notes for resale, resell such New Notes, or otherwise transfer
such New Notes without compliance with the registration and prospectus delivery
provisions of the Securities Act, provided such New Notes are acquired in the
ordinary course of the Holder's business and such Holder has no arrangement or
understanding with any person to participate in a distribution of such New
Notes. Eligible Holders wishing to accept the Exchange Offer must represent to
the Company in the Letter of Transmittal that such conditions have been met and
must represent, if such Holder is not a broker-dealer, or is a broker-dealer
 
                                       11
<PAGE>
but will not receive New Notes for its own account in exchange for Old Notes,
that neither such Holder nor the person receiving such New Notes, if other than
the Holder, is engaged in or intends to participate in the distribution of such
New Notes. Each broker-dealer that receives New Notes for its own account in
exchange for Old Notes must represent that the Old Notes tendered in exchange
therefor were acquired as a result of market-making activities or other trading
activities and must acknowledge that it will deliver a prospectus in connection
with any resale of such New Notes. See "Plan of Distribution". To comply with
the securities laws of certain jurisdictions, it may be necessary to qualify for
sale or register the New Notes prior to offering or selling such New Notes. The
Company does not currently intend to take any action to register or qualify the
New Notes for resale in any such jurisdictions. If a Holder of Old Notes does
not exchange such Old Notes for New Notes pursuant to the Exchange Offer, such
Old Notes will continue to be subject to the restrictions on transfer contained
in the legend thereon. In general, the Old Notes may not be offered or sold,
unless registered under the Securities Act, except pursuant to an exemption
from, or in a transaction not subject to, the Securities Act and applicable
state securities laws. Any holder who tenders in the Exchange Offer with the
intention to participate, or for the purpose of participating, in a distribution
of New Notes could not rely on the position of the staff of the SEC enunciated
in EXXON CAPITAL HOLDINGS CORPORATION (available May 13, 1986) or similar
no-action letters and, in the absence of an exemption therefrom, must comply
with the registration and prospectus delivery requirements of the Securities Act
in connection with a secondary resale transaction. Failure to comply with such
requirements in such instance may result in such holder incurring liability
under the Securities Act for which the holder is not indemnified by the Company.
See "The Exchange Offer--Consequences of Failure to Exchange" and "Description
of Notes--Registration Rights; Liquidated Damages."
 
                      SUMMARY DESCRIPTION OF THE NEW NOTES
 
    The terms of the New Notes and the Old Notes are identical in all material
respects, except that the offer of the New Notes will have been registered under
the Securities Act and, therefore, the New Notes will not be subject to certain
transfer restrictions, registration rights and related liquidated damage
provisions applicable to the Old Notes.
 
<TABLE>
<S>                                 <C>
Notes Offered.....................  Up to $170,000,000 aggregate principal amount of 10 3/4%
                                    Senior Exchange Notes due 2004.
Interest..........................  Payable semi-annually on each May 1 and November 1,
                                    commencing on May 1, 1997. The New Notes will bear
                                    interest from November 6, 1996. Holders of Old Notes
                                    whose Old Notes are accepted for exchange will be deemed
                                    to have waived the right to receive any payment in
                                    respect of interest on such Old Notes accrued from
                                    November 6, 1996 to the date of the issuance of the New
                                    Notes. Consequently, holders who exchange their Old
                                    Notes for New Notes will receive the same interest
                                    payment on May 1, 1997 (the first interest payment date
                                    with respect to the Old Notes and the New Notes) that
                                    they would have received had they not accepted the
                                    Exchange Offer.
Maturity Date.....................  November 1, 2004.
Optional Redemption...............  The Notes are redeemable at the option of the Company,
                                    in whole or in part, at any time on or after November 1,
                                    2000 at the redemption prices set forth herein, together
                                    with accrued and unpaid interest, if any, to the
                                    applicable Redemption Date. See "Description of
                                    Notes--Optional Redemption."
Ranking...........................  The Notes will be general unsecured obligations of the
                                    Company ranking senior to all subordinated Indebtedness
                                    of the Company and PARI PASSU in right of payment to all
                                    other existing and future Indebtedness of the Company.
                                    As of September 30, 1996, on a
</TABLE>
 
                                       12
<PAGE>
 
<TABLE>
<S>                                 <C>
                                    pro forma basis after giving effect to the issuance and
                                    sale of the Notes, the application of the estimated net
                                    proceeds therefrom and the transactions described herein
                                    under "Unaudited Pro Forma Condensed Consolidated
                                    Financial Statements," the Company would have had no
                                    outstanding senior Indebtedness other than the Notes
                                    offered hereby and $303.5 million of subordinated
                                    Indebtedness. The Company is an intermediate company
                                    and, therefore, the Notes will be effectively
                                    subordinated to all liabilities (including trade
                                    payables) of the Company's subsidiaries, which at
                                    September 30, 1996, on a pro forma basis as described
                                    above, would have been $28.2 million. Except as
                                    described under "Description of Notes--Certain
                                    Covenants--Limitation on Incurrence of Indebtedness,"
                                    there are no restrictions on the amount of senior
                                    Indebtedness that may be incurred.
Certain Covenants.................  The Indenture imposes certain limitations on the ability
                                    of the Company and its Restricted Subsidiaries (as
                                    defined) to, among other things, incur Restricted
                                    Payments (as defined), enter into certain transactions
                                    with Related Persons (as defined), merge or consolidate
                                    with any other person or transfer all or substantially
                                    all of their properties and assets. See "Description of
                                    Notes-- Covenants."
Change of Control.................  Upon the occurrence of a Change of Control (as defined),
                                    each Holder of Notes has the right to require the
                                    Company to repurchase such Holder's Notes at 101% of the
                                    principal amount thereof plus accrued and unpaid
                                    interest thereon, if any, to the repurchase date. The
                                    Company may not have sufficient funds or financing
                                    available to satisfy its obligations to repurchase the
                                    Notes and other debt that may come due upon a Change of
                                    Control.
</TABLE>
 
                                       13
<PAGE>
                   SUMMARY HISTORICAL AND UNAUDITED PRO FORMA
                          FINANCIAL AND OPERATING DATA
                     (IN THOUSANDS, EXCEPT OPERATING DATA)
 
    The following table sets forth summary historical and pro forma financial
data for the Company for the periods and as of the dates indicated. The
unaudited pro forma data is not designed to represent and does not represent
what the Company's financial position or results of operations actually would
have been had the transactions described herein under "Unaudited Pro Forma
Condensed Consolidated Financial Statements" been completed as of the date or at
the beginning of the periods indicated, or to project the Company's financial
position or results of operations at any future date or for any future period.
The following data should be read in conjunction with "Selected Financial Data",
"Management's Discussion and Analysis of Financial Condition and Results of
Operations", "Unaudited Pro Forma Condensed Consolidated Financial Statements"
and the consolidated financial statements and notes thereto of the Company and
certain acquired businesses included elsewhere or incorporated by reference
herein.
 
    The following table also sets forth certain summary operating data for the
Company as of the dates and for the periods indicated.
 
<TABLE>
<CAPTION>
                                                            NINE MONTHS ENDED
                                                            SEPTEMBER 30, 1996        YEARS ENDED DECEMBER 31,
                                                          ----------------------  ---------------------------------
<S>                                                       <C>         <C>         <C>          <C>        <C>
                                                             PRO                   PRO FORMA    ACTUAL     ACTUAL
                                                           FORMA(A)     ACTUAL      1995(A)      1995       1994
                                                          ----------  ----------  -----------  ---------  ---------
STATEMENT OF OPERATIONS DATA:
  Revenues..............................................  $   94,192  $   80,978   $  83,395   $  41,504  $   5,209
  Cost of services and sales............................     (30,319)    (27,821)    (25,587)    (15,645)    (2,706)
  Selling, general and administrative...................     (30,182)    (23,635)    (35,111)    (16,219)    (5,791)
  Depreciation and amortization.........................     (21,148)    (15,295)    (26,833)    (10,279)    (2,720)
                                                          ----------  ----------  -----------  ---------  ---------
    Operating income (loss).............................      12,543      14,227      (4,136)       (639)    (6,008)
  Other income (expense)(b).............................     (41,909)    (27,384)    (48,902)     (6,455)     4,773
                                                          ----------  ----------  -----------  ---------  ---------
    Net income (loss)...................................  $  (29,366) $  (13,157)  $ (53,038)  $  (7,094) $  (1,235)
                                                          ----------  ----------  -----------  ---------  ---------
                                                          ----------  ----------  -----------  ---------  ---------
    Deficiency of earnings to fixed charges(c)..........  $  (29,366) $  (13,157)  $ (53,038)  $  (7,094) $  (1,235)
                                                          ----------  ----------  -----------  ---------  ---------
                                                          ----------  ----------  -----------  ---------  ---------
 
CERTAIN OPERATING DATA:
  EBITDA(d).............................................  $   35,768  $   30,584   $  25,990   $  10,160  $  (3,385)
  EBITDA to cash interest expense ratio.................         2.6        34.7         1.4        11.6        n/a
  EBITDA to total interest expense ratio................         0.8         1.0         0.5         0.5        n/a
  Ending subscribers(e).................................     143,953     135,840      99,651      78,227     17,344
  Ending penetration(f).................................         3.0%        3.2%        2.1%        2.2%       1.0%
  Average marketing costs per net subscriber
    addition(g).........................................  $      428  $      377   $     544   $     403        n/a
  Average monthly revenue per subscriber(h).............  $       80  $       85   $      84   $     107        n/a
  Churn(i)..............................................         1.8%        1.6%        2.8%        2.3%       n/a
</TABLE>
 
                                       14
<PAGE>
 
<TABLE>
<CAPTION>
                                                                                         AS OF SEPTEMBER 30, 1996
                                                                                         ------------------------
<S>                                                                                      <C>           <C>
                                                                                         PRO FORMA(J)    ACTUAL
                                                                                         ------------  ----------
BALANCE SHEET DATA:
  Working capital......................................................................   $   89,717   $   19,066
  Net fixed assets.....................................................................       75,355       61,047
  Total assets.........................................................................      733,140      547,738
  Long-term debt.......................................................................      473,516      324,793
  Total liabilities....................................................................      513,508      358,631
  Stockholder's equity.................................................................      219,632      189,107
</TABLE>
 
- ------------------------
 
(a) Pro forma to reflect the transactions described in "Unaudited Pro Forma
    Condensed Consolidated Financial Statements" as if each of such transactions
    occurred on January 1, 1995. See "Unaudited Pro Forma Condensed Consolidated
    Financial Statements".
 
(b) Pro forma results of operations for the year ended December 31, 1995, and
    the nine months ended September 30, 1996, include in other income (expense)
    revenue attributable to covenants not to compete paid to the Company
    pursuant to (i) the Lubbock/ Minnesota Exchange (as defined) (three year
    term), (ii) the AL-4 RSA Disposition (two year term); and (iii) the WI-4
    Exchange (two year term). Income attributable to the covenants not to
    compete was $1,062 ($2,437 on a pro forma basis) for the nine months ended
    September 30, 1996, and $500 ($3,250 on a pro forma basis) for the year
    ended December 31, 1995.
 
(c) For the purpose of computing the deficiency of earnings to fixed charges,
    "earnings" are defined as loss from operations before income taxes, plus
    fixed charges. Fixed charges consist of interest expense on all indebtedness
    and the portion of operating lease rental expense that is representative of
    the interest factor.
 
(d) EBITDA represents earnings before depreciation and amortization, interest
    expense, interest income, and gains on sales of cellular properties. EBITDA
    is not intended to be a performance measure and should not be regarded as an
    alternative to either operating income or net income as an indicator of
    operating performance or to cash flows as a measure of liquidity.
    Furthermore, EBITDA is not a GAAP-based financial measure, and it should not
    be considered as an alternative to GAAP-based measures of financial
    performance.
 
(e) Each billable telephone number in service represents one subscriber, not
    including test, demonstration or other telephone numbers for which payment
    is not expected.
 
(f) Represents the ratio of ending subscribers to the estimated total population
    of majority owned Systems and the Company's joint venture with Southwestern
    Bell.
 
(g) Determined by dividing the amount of marketing costs for such period by the
    net subscribers added during such period. Marketing cost represents all
    selling expenses and losses incurred on equipment sales.
 
(h) Represents the ratio of total service revenues to average monthly
    subscribers.
 
(i) Represents the average of the monthly churn rates during the periods
    presented. Churn equals the ratio of disconnected monthly subscribers to
    average monthly subscribers.
 
(j) Pro forma to reflect each of the transactions described in "Unaudited Pro
    Forma Condensed Consolidated Financial Statements" and which occurred after
    September 30, 1996 or is pending as if each such transaction occurred as of
    September 30, 1996. See "Unaudited Pro Forma Condensed Consolidated
    Financial Statements".
 
                                       15
<PAGE>
                                  RISK FACTORS
 
    IN ADDITION TO THE OTHER MATTERS DESCRIBED IN THIS PROSPECTUS, HOLDERS OF
OLD NOTES SHOULD CAREFULLY CONSIDER THE FOLLOWING RISK FACTORS BEFORE ACCEPTING
THE EXCHANGE OFFER.
 
    THIS PROSPECTUS CONTAINS STATEMENTS WHICH CONSTITUTE FORWARD LOOKING
STATEMENTS WITHIN THE MEANING OF THE PRIVATE SECURITIES LITIGATION REFORM ACT OF
1995. THOSE STATEMENTS APPEAR IN A NUMBER OF PLACES IN THIS PROSPECTUS AND
INCLUDE STATEMENTS REGARDING THE INTENT, BELIEF OR CURRENT EXPECTATIONS OF THE
COMPANY, ITS DIRECTORS OR ITS OFFICERS PRIMARILY WITH RESPECT TO THE FUTURE
OPERATING PERFORMANCE OF THE COMPANY. HOLDERS OF THE OLD NOTES ARE CAUTIONED
THAT ANY SUCH FORWARD LOOKING STATEMENTS ARE NOT GUARANTEES OF FUTURE
PERFORMANCE AND MAY INVOLVE RISKS AND UNCERTAINTIES, AND THAT ACTUAL RESULTS MAY
DIFFER FROM THOSE IN THE FORWARD LOOKING STATEMENTS AS A RESULT OF VARIOUS
FACTORS. THE ACCOMPANYING INFORMATION CONTAINED IN THIS PROSPECTUS, INCLUDING
WITHOUT LIMITATION THE INFORMATION SET FORTH BELOW AND THE INFORMATION UNDER THE
HEADING "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS
OF OPERATIONS", IDENTIFIES IMPORTANT FACTORS THAT COULD CAUSE SUCH DIFFERENCES.
 
CONSEQUENCES OF FAILURE TO EXCHANGE
 
    Holders of Old Notes who do not exchange their Old Notes for New Notes
pursuant to the Exchange Offer will continue to be subject to the restrictions
on transfer of such Old Notes as set forth in the legend thereon. In general,
the Old Notes may not be offered or sold, unless registered under the Securities
Act, except pursuant to an exemption from, or in a transaction not subject to,
the Securities Act and applicable state securities laws. The Company does not
intend to register the Old Notes under the Securities Act. The Company believes
that, based upon interpretations contained in letters issued to third parties by
the staff of the SEC, New Notes issued pursuant to the Exchange Offer in
exchange for Old Notes may be offered for resale, resold or otherwise
transferred by each Holder thereof (other than a broker-dealer, as set forth
below, and any such Holder which is an "affiliate" of the Company within the
meaning of Rule 405 under the Securities Act) without compliance with the
registration and prospectus delivery provisions of the Securities Act provided
that such New Notes are acquired in the ordinary course of such Holder's
business and such Holder has no arrangement or understanding with any person to
participate in the distribution of such New Notes. Eligible Holders wishing to
accept the Exchange Offer must represent to the Company in the Letter of
Transmittal that such conditions have been met and must represent, if such
Holder is not a broker-dealer, or is a broker-dealer but will not receive New
Notes for its own account in exchange for Old Notes, that neither such Holder
nor the person receiving such New Notes, if other than the Holder is engaged in
or intends to participate in the distribution of such New Notes. Each
broker-dealer that receives New Notes for its own account pursuant to the
Exchange Offer must represent that the Old Notes tendered in exchange therefor
were acquired as a result of market-making activities or other trading
activities and must acknowledge that it will deliver a prospectus in connection
with any resale of such New Notes. The Letter of Transmittal states that by so
acknowledging and by delivering a prospectus, a broker-dealer will not be deemed
to admit that it is an "underwriter" within the meaning of the Securities Act.
This Prospectus, as it may be amended or supplemented from time to time, may be
used by a broker-dealer in connection with the resales of New Notes received in
exchange for Old Notes where such Old Notes were acquired by such broker-dealer
as a result of market-making activities or other trading activities. The Company
has agreed that, for a period of 90 days after the Expiration Date (as defined
herein), they will make this Prospectus available to any broker-dealer for use
in connection with any such resale. See "Plan of Distribution." However, to
comply with the securities laws of certain jurisdictions, if applicable, the New
Notes may not be offered or sold unless they have been registered or qualified
for sale in such jurisdiction or an exemption from registration or qualification
is available and is complied with. The Company does not currently intend to take
any action to register or qualify the New Notes for resale in any such
jurisdictions. In addition, the tender of Old Notes pursuant to the Exchange
Offer will reduce the principal amount of the Old Notes outstanding, which may
have an adverse effect upon, and increase the volatility of, the market price of
the Old Notes due to a reduction in liquidity.
 
                                       16
<PAGE>
EXCHANGE OFFER PROCEDURES
 
    To participate in the Exchange Offer, and avoid the restrictions on Old
Notes, each Holder of Old Notes must transmit a properly completed Letter of
Transmittal, including all other documents required by such Letter of
Transmittal, to The Bank of Montreal Trust Company (the "Exchange Agent") at one
of the addresses set forth below under "Exchange Agent") on or prior to the
Expiration Date. In addition, (i) certificates for such Old Notes must be
received by the Exchange Agent along with the Letter of Transmittal, (ii) a
timely confirmation of a book-entry transfer (a "Book-Entry Confirmation") of
such Old Notes, if such procedure is available, into the Exchange Agent's
account at The Depository Trust Company (the "Book-Entry Transfer Facility")
pursuant to the procedure for book-entry transfer described below, must be
received by the Exchange Agent prior to the Expiration Date or (iii) the Holder
must comply with the guaranteed delivery procedures described below. See "The
Exchange Offer."
 
LIMITED OPERATING HISTORY; NET LOSSES
 
    Since its formation, the Company has concentrated on the acquisition,
exchange, construction, initial operation and development of cellular telephone
systems. The Company has operated cellular telephone systems since 1989;
however, it has acquired all of its existing Systems between April 1994 and
November 1996. On a pro forma basis, after giving effect to the Recent and
Pending Transactions and the other transactions described herein under
"Unaudited Pro Forma Condensed Consolidated Financial Data", the Company would
have incurred an accounting net loss of $29.4 million and $53.1 million for the
nine months ended September 30, 1996, and the year ended December 31, 1995,
respectively. There can be no assurance that the Company's future operations,
individually or in the aggregate, will generate sufficient earnings to pay its
obligations. See "Selected Financial Data" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations".
 
LEVERAGE AND ABILITY TO MEET REQUIRED DEBT SERVICE
 
    Without regard to any increase in valuation of assets since their
acquisition by the Company, the Company still considers itself highly leveraged.
On a pro forma basis, after giving effect to the Recent and Pending Transactions
and the other transactions described herein under "Unaudited Pro Forma Condensed
Consolidated Financial Statements", for the nine months ended September 30,
1996, and the year ended December 31, 1995, the Company's ratio of EBITDA to
total interest expense would have been 0.8 and 0.5, respectively, and the
Company's deficiency of earnings to fixed charges would have been $29.4 million
and $53.1 million, respectively. The Company considers that this is a high
degree of leverage and could limit its ability to make acquisitions, withstand
competitive pressures or adverse economic conditions, obtain necessary financing
or take advantage of business opportunities that may arise.
 
    The Company's ability to meet its debt service requirements will require
consistent, significant and sustained growth in the Company's cash flow. There
can be no assurance that the Company will be successful in improving its cash
flow by a sufficient magnitude or in a timely manner or in raising additional
equity or debt financing to enable the Company to meet its debt service
requirements. The Company's outstanding subordinated indebtedness matures
between 2001 and 2004, in each case prior to the Notes offered hereby.
 
BUSINESS RISKS ASSOCIATED WITH PENDING TRANSACTIONS
 
    The information appearing herein is presented assuming the acquisition by
the Company of 100% of the capital stock of CIS and the consummation of the
other Pending Transactions. There can be no assurances that the Company will be
successful in consummating any or all of such acquisitions or the Pending
Transactions in a timely manner or on the terms described herein.
 
    The Company has filed applications seeking FCC approval for each of the
Pending Transactions. The Company may consummate such acquisitions after the
grant of FCC approval but prior to the expiration of the 40 to 45-day period
during which FCC approvals are subject to reconsideration or review. There can
be
 
                                       17
<PAGE>
no assurance that any or all of such approvals will be granted, will not be
reconsidered or reviewed or that such approvals will not be revoked pursuant to
any such proceeding. In the event any such approvals are revoked, the Company
could be required to refile its applications, rescind the acquisition or
otherwise dispose of the System acquired pursuant to the acquisition.
 
    The Company will also be subject to risks that new Systems, including all of
its existing Systems which were acquired since 1994, and the Systems to be
acquired pursuant to the Pending Transactions, will not perform as expected and
that the returns from such Systems will not support the indebtedness incurred to
acquire, or the capital expenditures needed to develop, such Systems. See
"Acquisitions and Dispositions-- Pending Transactions".
 
COMPETITION
 
    The Company competes with one other cellular licensee in each of its
cellular markets, most of which are larger and have greater financial resources
than the Company, as well as paging companies and landline telephone service
providers. Current policies of the FCC authorize only two licensees to operate
cellular systems in each market, and the Company expects there will continue to
be competition from the other licensee authorized to serve each cellular market
in which the Company operates. Competition for subscribers between cellular
licensees is based principally upon the services and enhancements offered, the
technical quality of the cellular system, customer service, system coverage and
capacity and price.
 
    As a result of recent regulatory and legislative initiatives, the Company's
cellular operations may face increased competition from entities providing other
communication technologies and services. The Company cannot predict the success
of such competing technologies nor their operational abilities. While some of
these technologies and services are currently operational on a limited basis,
others are being developed or may be developed in the future. The Company's
cellular operations may face additional competition from new market entrants
such as personal communication services ("PCS") to the extent they become
feasible. The FCC has decided to offer over 2,000 licenses for PCS use and has
completed the initial rounds of its spectrum and auction process which resulted
in the award of two PCS licenses in each Major Trading Area ("MTA") and one in
each Basic Trading Area ("BTA"). PCS operators could compete directly with the
Company and may have access to substantial capital resources although in most
instances such resources are limited at this time. If these technologies are
successfully developed they may, and PCS operators claim they will, provide
services and features in addition to those currently provided by cellular
companies. There can be no assurance that the Company will be able to provide
nor that it will choose to pursue, depending on the economics thereof, such
services and features. The Company believes that traditional tested cellular is
economically proven unlike certain of the PCS and other "Buck Rogers"
technologies. While the Company believes that other technologies may be
developed over either the short or long term, the Company believes that POCS
(plain old cellular service) is tested and that the development thereof and the
expansion of the Company's clusters is the best strategy for the Company.
 
    The Company's cellular operations may also face competition from other "Buck
Rogers" technologies which may be developed in the future, including, but not
limited to, mobile satellite systems. In addition, the FCC has licensed
Specialized Mobile Radio ("SMR") system operators to construct digital mobile
communications systems on existing SMR frequencies, referred to as enhanced
specialized mobile radio ("ESMR") in many cities throughout the United States,
including each of the cities in which the Company operates. The Company believes
that the technology, financing and engineering of these other technologies is
not as advanced as their publicity would suggest. Nonetheless, there can be no
assurance that one or more of the technologies currently used by the Company,
will not become obsolete sometime in the future. See "Business--Competition".
 
DEPENDENCE ON CORPORATE MANAGEMENT
 
    The Company's decentralized management philosophy delegates day-to-day
operating decisions to the local System managers and, therefore, the Company's
affairs are managed by a small number of corporate
 
                                       18
<PAGE>
management personnel, the loss of any of whom could have an adverse impact on
the Company. The Company does not have any employment contracts with corporate
management personnel other than Robert Price, the Company's President. Mr. Price
concurrently serves as a Director and the Chief Executive Officer and President
of Price Communications Corporation ("Price Communications"). Although
PriCellular and Price Communications historically have not imposed inconsistent
demands on Mr. Price's availability, there can be no assurances that such
conflicts will not arise in the future. The success of the Company's operations
and expansion strategy depends on its ability to retain and to expand its staff
of qualified personnel in the future. See "Management".
 
RELIANCE ON USE OF THIRD-PARTY SERVICE MARK
 
    The Company currently uses the registered service mark
CELLULARONE-Registered Trademark- to market the services of its non-wireline
Systems. The Company's use of this service mark is governed by five-year
contracts between the Company and Cellular One Group, the owner of the service
mark. Such contracts expire on various dates and each is renewable at the option
of the Company for three additional five-year terms, subject to the attainment
of certain customer satisfaction ratings. See "Business--Service Marks". Under
these agreements, the Company has agreed to meet a consistent set of operating
and service quality standards for its cellular service areas. If these
agreements were not renewed upon expiration or if the Company were to fail to
meet the applicable operating or service quality standards, and therefore was no
longer permitted to use the CELLULARONE-Registered Trademark- service mark, the
Company's ability both to attract new subscribers and retain existing
subscribers could be materially impaired. The Company does not anticipate any
difficulty in obtaining renewal of its agreements with Cellular One Group or in
continuing to meet such standards. In addition, if for some reason beyond the
Company's control, the name CELLULARONE-Registered Trademark- were to suffer
diminished marketing appeal, the Company's ability both to attract new
subscribers and retain existing subscribers could be materially impaired.
McCaw/AT&T Wireless, which had been the single largest user of the
CELLULARONE-Registered Trademark- brand name, has significantly reduced its use
of the brand name as a primary service mark. There can be no assurance that such
reduction in use by McCaw/AT&T Wireless will not have an adverse effect on the
marketing appeal of the brand name.
 
LIMITS ON THE COMPANY'S BUSINESS
 
    The Company has agreed not to effect certain transactions, including, among
others, any acquisition involving more than 10% of the fair market value of the
Company and certain borrowings, without the prior written consent of McCaw/AT&T
Wireless, subject to certain conditions on the ability of McCaw/ AT&T Wireless
to withhold such consent. There can be no assurances that the Company will be
able to obtain any such consents. McCaw/AT&T Wireless may withhold such consent
for any reason, including because it seeks to acquire such property itself. The
failure to obtain such consents could have an adverse effect on the Company's
business. McCaw/AT&T Wireless has consented to the Pending Transactions.
 
    In addition, PriCellular's affiliation with McCaw/AT&T Wireless could
operate to prohibit PriCellular or McCaw/AT&T Wireless from acquiring certain
wireless franchises. If McCaw/AT&T Wireless or PriCellular has a pre-existing
ownership or management interest in a cellular carrier in an MSA or RSA, McCaw/
AT&T Wireless or PriCellular would be precluded by FCC regulations from
acquiring the other carrier in that particular MSA or RSA. McCaw/AT&T Wireless
and PriCellular may compete by seeking to acquire directly ownership interests
in certain MSAs or RSAs.
 
FRAUDULENT CONVEYANCE STATUTES
 
    Various laws enacted for the protection of creditors may apply to the
Company's incurrence of indebtedness and other obligations in connection with
the Pending Transactions, including the issuance of the Notes. If a court were
to find in a lawsuit by an unpaid creditor or representative of creditors of the
Company that the Company did not receive fair consideration or reasonably
equivalent value for incurring such indebtedness or obligation and, at the time
of such incurrence, the Company (i) was insolvent; (ii) was rendered insolvent
by reason of such incurrence; (iii) was engaged in a business or transaction for
which
 
                                       19
<PAGE>
the assets remaining in the Company constituted unreasonably small capital; or
(iv) intended to incur or believed it would incur obligations beyond its ability
to pay such obligations as they mature, such court, subject to applicable
statutes of limitation, could determine to invalidate, in whole or in part, such
indebtedness and obligations as fraudulent conveyances or subordinate such
indebtedness and obligations to existing or future creditors of the Company.
 
    The measure of insolvency for purposes of the foregoing will vary depending
on the law of the jurisdiction which is being applied. Generally, however, the
Company would be considered insolvent at a particular time if the sum of its
debts was then greater than all of its property at a fair valuation or if the
present fair saleable value of its assets was then less than the amount that
would be required to pay its probable liabilities on its existing debts as they
became absolute and matured. On the basis of its historical financial
information, its recent operating history as discussed in "Management's
Discussion and Analysis of Financial Condition and Results of Operations" and
other factors, the Company's management believes that, after giving effect to
indebtedness incurred in connection with the Pending Transactions and the other
related financings, the Company will not be rendered insolvent, it will have
sufficient capital for the businesses in which it will be engaged and it will be
able to pay its debts as they mature; however, management has not obtained any
independent opinion regarding such issues. There can be no assurance, however,
as to what standard a court would apply in making such determinations.
 
POTENTIAL FOR ADVERSE REGULATORY CHANGE AND NEED FOR REGULATORY APPROVALS
 
    The licensing, construction, operation, acquisition and sale of cellular
systems, as well as the number of cellular and other wireless licensees
permitted in each market, are regulated by the FCC. Changes in the regulation of
cellular activities (such as a decision by the FCC to permit more than two
cellular licensees in each MSA or RSA market) and other wireless carriers could
have a material adverse effect on the Company's operations. In addition, all
cellular licenses in the United States were granted for an initial 10-year term
and are subject to renewal. The Company's cellular licenses expire in various
years from 1997 to 2001. While the Company believes that each of these licenses
will be renewed based upon FCC rules establishing a presumption in favor of
licensees that have complied with their regulatory obligations during the
initial license period, there can be no assurance that all of the Company's
licenses will be renewed.
 
FLUCTUATIONS IN MARKET VALUE OF LICENSES
 
    A substantial portion of the Company's assets consists of its interests in
cellular licenses. The future value of the Company's interests in its cellular
licenses will depend significantly upon the success of the Company's business.
While there is a current market for the Company's licenses, such market may not
exist in the future or the values obtainable may be significantly lower than at
present. The transfer of interests in such licenses is subject to prior FCC
approval and is subject to certain rights of first refusal, which may have the
effect of reducing the value of the licenses. As a consequence, there can be no
assurance that the proceeds from the liquidation or sale of the Company's assets
would be sufficient to pay the Company's obligations, and a significant
reduction in the value of the licenses could require a charge to the Company's
results of operations.
 
EQUIPMENT FAILURE; NATURAL DISASTER
 
    Although the Company carries "business interruption" insurance, a major
equipment failure or a natural disaster affecting any one of the Company's
central switching offices or certain of its cell sites could have a significant,
adverse effect on the Company's operations.
 
RADIO FREQUENCY EMISSION CONCERNS
 
    Media reports have suggested that certain radio frequency ("RF") emissions
from portable cellular telephones may be linked to cancer and interfere with
heart pacemakers and other medical devices.
 
                                       20
<PAGE>
Concerns over RF emissions and interference may have the effect of discouraging
the use of cellular telephones, which could have an adverse effect upon the
Company's business. In August 1996, the FCC adopted new guidelines and methods
for evaluating the environmental effects of RF emissions. The updated guidelines
generally are more stringent than the previous rules, based on recommendations
of federal health and safety agencies, including the Environmental Protection
Agency and the Food and Drug Administration. However, the Company does not
believe these guidelines will have a material impact on the Company's
operations. Among the guidelines are limits for specific absorption rate for
evaluating certain hand-held devices such as cellular telephones, as well as
guidelines for the evaluation of cellular transmitting facilities. The Company
believes that the cellular telephones currently marketed and in use by the
Company's customers, as well as the Company's transmitting facilities, comply
with the new standards. Moreover, the FCC preempted state and local government
regulation of cellular and other personal wireless services facilities based on
RF environmental effects to the extent that such facilities comply with the
FCC's rules concerning such RF emissions. Potential interference to medical
devices involves primarily digital transmissions rather than analog. Industry,
government, and medical experts have been conducting tests and developing
methods for reducing or eliminating such interference.
 
LACK OF PUBLIC MARKET
 
    The New Notes are being offered to the Holders of the Old Notes. The Old
Notes were issued on November 6, 1996 to a limited number of institutional
investors. The New Notes are new securities for which there currently is no
market. The Company does not intend to apply for listing of the Notes on any
securities exchange or for quotation through the National Association of
Securities Dealers Automated Quotation System. There can be no assurance that an
active trading market for the New Notes will develop. If a trading market
develops for the New Notes, future trading prices of such securities will depend
on many factors, including prevailing interest rates, the Company's results of
operations and financial condition and the market for similar securities.
 
                                       21
<PAGE>
                                 CAPITALIZATION
 
    The following table sets forth the unaudited consolidated capitalization of
the Company as of September 30, 1996 on (i) an actual basis and (ii) on a pro
forma basis after giving effect to the Recent Transactions, the Pending
Transactions and the sale of the Notes and the other transactions described
herein under "Unaudited Pro Forma Condensed Consolidated Financial Statements".
This table should be read in conjunction with the consolidated financial
statements of the Company, including the notes thereto, the "Unaudited Pro Forma
Condensed Consolidated Financial Statements" and notes thereto, included
elsewhere herein, "Management's Discussion and Analysis of Financial Condition
and Results of Operations" and "Acquisitions and Dispositions".
<TABLE>
<CAPTION>
                                                                                       AS OF SEPTEMBER 30, 1996
                                                                                       ------------------------
<S>                                                                                    <C>          <C>
                                                                                         ACTUAL      PRO FORMA
                                                                                       -----------  -----------
 
<CAPTION>
                                                                                            (IN THOUSANDS)
<S>                                                                                    <C>          <C>
Cash.................................................................................  $    25,234  $    95,926
                                                                                       -----------  -----------
                                                                                       -----------  -----------
Current portion of long-term debt....................................................  $       389  $   --
10 3/4% Senior Notes due 2004........................................................      --           170,000
14% Senior Subordinated Discount Notes due 2001......................................      141,861      141,861
12 1/4% Senior Subordinated Discount Notes due 2003..................................      161,655      161,655
Poughkeepsie Note and other long-term debt...........................................       21,277      --
                                                                                       -----------  -----------
    Total long-term debt (including current portion of long-term debt)...............      325,182      473,516
Stockholder's equity:
  Common Stock, $0.01 par value per share, 100 shares authorized, issued and
    outstanding actual and pro forma.................................................
Additional paid-in capital...........................................................      211,642      234,142
Retained (deficit)...................................................................      (22,535)     (14,510)
                                                                                       -----------  -----------
    Total stockholder's equity.......................................................      189,107      219,632
                                                                                       -----------  -----------
    Total capitalization.............................................................  $   514,289  $   693,148
                                                                                       -----------  -----------
                                                                                       -----------  -----------
</TABLE>
 
                                       22
<PAGE>
        UNAUDITED PRO FORMA CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
    The pro forma financial statements presented below reflect the effects of
adjustments to the historical consolidated financial statements of the Company
necessary to give pro forma effect to the transactions described as if such
transactions had occurred on January 1, 1995 for purposes of the unaudited pro
forma condensed consolidated statements of operations and as of September 30,
1996 for purposes of the unaudited pro forma condensed consolidated balance
sheet.
 
<TABLE>
<CAPTION>
                                                                                                  ACTUAL DATE
                                 PROPERTY DESCRIPTION                                            OF TRANSACTION
- ---------------------------------------------------------------------------------------  ------------------------------
<C>        <S>                                                                           <C>
ACQUISITIONS:
- ---------------------------------------------------------------------------------------
       1.  MI-1 RSA....................................................................  March 7, 1995
       2.  Wausau, WI MSA..............................................................  March 28, 1995
       3.  MN 2-A RSA, MN 3-B RSA, MN-5 RSA and the Alton/Granite City, IL MSA.........  July 7, 1995
       4.  OH-7 RSA....................................................................  September 27, 1995
       5.  WV-2 RSA....................................................................  December 20, 1995
       6.  NY-5 RSA....................................................................  December 29, 1995
       7.  PA-9 RSA....................................................................  February 2, 1996
       8.  NY-6 RSA, Poughkeepsie, NY MSA (83%)........................................  April 23, 1996
       9.  WV-3 RSA....................................................................  July 23, 1996
      10.  Orange County, NY MSA.......................................................  October 17, 1996
      11.  KY-4 RSA, KY-5 RSA, KY-6 RSA and KY-8 RSA...................................  Pending
      12.  WI-2 RSA....................................................................  November 18, 1996
      13.  WI-4 RSA....................................................................  Pending
 
DISPOSITIONS:
- ---------------------------------------------------------------------------------------
      14.  Abilene, TX MSA.............................................................  January 6, 1995
      15.  AL-4 RSA....................................................................  July 1, 1996
      16.  MI-2 RSA....................................................................  October 31, 1996
 
OTHER:
- ---------------------------------------------------------------------------------------
      17.  Exchange of Lubbock, TX MSA for Minnesota properties (see 3 above)..........  July 7, 1995
      18.  Southwestern Bell Joint Venture.............................................  November 30, 1995
      19.  Exchange of OH-9 RSA, OH-10B RSA and Parkersburg, WV/ Marietta, OH MSA for
             Orange County, NY MSA (see 10 above)......................................  October 17, 1996
      20.  Exchange of Florence, AL MSA and AL-1B RSA for WI-4 RSA (see 13 above)......  Pending
      21.  Issuance of 12 1/4% Senior Subordinated Notes and Poughkeepsie Note.........  September 27, 1995 and April
                                                                                         23, 1996, respectively
      22.  Issuance of 10 3/4% Senior Notes due 2004...................................  November 6, 1996
      23.  Retirement of Poughkeepsie Note.............................................  November 13, 1996
      24.  Sale of minority interest Pops..............................................  September 17, 1996
</TABLE>
 
    The unaudited pro forma condensed consolidated statements of operations give
effect to the above listed transactions under the purchase method of accounting.
 
    The unaudited pro forma condensed consolidated financial statements have
been prepared by the Company's management. The unaudited pro forma data is not
designed to represent and does not represent what the Company's results of
operations or financial position would have been had the aforementioned
transactions been completed on or as of the dates assumed, and are not intended
to project the Company's results of operations for any future period or as of
any future date. The unaudited pro forma condensed consolidated financial
statements should be read in conjunction with the audited and unaudited
consolidated financial statements and notes of the Company included elsewhere or
incorporated by reference herein.
 
                                       23
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
 
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
 
                                 (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                                                   PRO FORMA
                                                                                                                  ADJUSTMENTS
                                                                                                                  FOR PENDING
                                                                      PRO FORMA                                  TRANSACTIONS
                                                      HISTORICAL     ADJUSTMENTS                  HISTORICAL        AND THE
                                                        RECENT        FOR RECENT   PRICELLULAR      PENDING          DEBT
                                       PRICELLULAR  TRANSACTIONS(1)  TRANSACTIONS  AS ADJUSTED  TRANSACTIONS(2)    FINANCING
                                       -----------  ---------------  ------------  -----------  ---------------  -------------
<S>                                    <C>          <C>              <C>           <C>          <C>              <C>
REVENUES.............................   $  80,978      $  14,681      $  (15,174)    (b)  $  80,485    $  17,894   $  (4,187)(h)
Costs and expenses:
  Cost of cellular service...........      20,999          2,093          (4,028)(b)     19,064        5,015          (1,204)(h)
  Cost of equipment sold.............       6,822            786          (1,078)(b)      6,530        1,243            (329)(h)
  Selling, general and
    administrative...................      23,635          6,636          (3,955)(b)     26,316        4,684            (818)(h)
  Depreciation and amortization......      15,295          1,877            (839)    (c)     16,333        4,292         523(h),(i)
                                       -----------       -------     ------------  -----------       -------     -------------
                                           66,751         11,392          (9,900)      68,243         15,234          (1,828)
                                       -----------       -------     ------------  -----------       -------     -------------
Operating income (loss)..............      14,227          3,289          (5,274)      12,242          2,660          (2,359)
Other income (expense)
  Interest expense, net..............     (28,623)        (4,205)    2,442(b),(d),(e)    (30,386)       (1,222)      (12,378)(j)(o)
  Other income (expense).............       1,062           (360)         625(f)        1,327                            750 (k)
  Gain on sale of investments in
    cellular operations..............         177                           (177  (g)
                                       -----------       -------     ------------  -----------       -------     -------------
Total other income (expense).........     (27,384 )       (4,565   )       2,890      (29,059 )       (1,222   )     (11,628 )
                                       -----------       -------     ------------  -----------       -------     -------------
Net income (loss)....................  $  (13,157 ) $     (1,276   ) $    (2,384 )    (16,817 ) $      1,438     $   (13,987 )
                                       -----------       -------     ------------  -----------       -------     -------------
                                       -----------       -------     ------------  -----------       -------     -------------
EBITDA(3)............................  $   30,584                                  $   29,902
                                       -----------                                 -----------
                                       -----------                                 -----------
 
<CAPTION>
 
                                        PRO FORMA
                                       PRICELLULAR
                                       -----------
<S>                                    <C>
REVENUES.............................   $  94,192
Costs and expenses:
  Cost of cellular service...........      22,875
  Cost of equipment sold.............       7,444
  Selling, general and
    administrative...................      30,182
  Depreciation and amortization......      21,148
                                       -----------
                                           81,649
                                       -----------
Operating income (loss)..............      12,543
Other income (expense)
  Interest expense, net..............     (43,986)
  Other income (expense).............       2,077
  Gain on sale of investments in
    cellular operations..............
                                       -----------
Total other income (expense).........     (41,909 )
                                       -----------
Net income (loss)....................  $  (29,366 )
                                       -----------
                                       -----------
EBITDA(3)............................  $   35,768
                                       -----------
                                       -----------
</TABLE>
 
- ------------------------
 
(1) See supplemental unaudited condensed combined statement of operations for
    the nine months ended September 30, 1996 on page 34 for details of Recent
    Transactions.
 
(2) See supplemental unaudited condensed combined statement of operations for
    the nine months ended September 30, 1996 on page 35 for details of Pending
    Transactions.
 
(3) EBITDA represents earnings before depreciation and amortization, interest
    expense, interest income, and gains on sales of cellular properties. EBITDA
    is not intended to be a performance measure and should not be regarded as an
    alternative to either operating income or net income as an indicator of
    operating performance or to cash flows as a measure of liquidity.
    Furthermore, EBITDA is not a GAAP-based financial measure, and it should not
    be considered as an alternative to GAAP-based measures of financial
    performance.
 
                                       24
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       UNAUDITED PRO FORMA CONDENSED CONSOLIDATED STATEMENT OF OPERATIONS
 
                      FOR THE YEAR ENDED DECEMBER 31, 1995
 
                                 (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                                                              PRO FORMA
                                                                                                             ADJUSTMENTS
                                                                                                             FOR PENDING
                                                                 PRO FORMA                                  TRANSACTIONS
                                                 HISTORICAL     ADJUSTMENTS                  HISTORICAL        AND THE
                                                   RECENT        FOR RECENT   PRICELLULAR      PENDING          DEBT
                                  PRICELLULAR  TRANSACTIONS(1)  TRANSACTIONS  AS ADJUSTED  TRANSACTIONS(2)    FINANCING
                                  -----------  ---------------  ------------  -----------  ---------------  -------------
<S>                               <C>          <C>              <C>           <C>          <C>              <C>
REVENUES........................   $  41,504      $  40,280      $   (9,914)     b),  $  71,870    $  15,667   $  (4,142)(h)
Costs and expenses:                                                            ,(m
  Cost of cellular service......      10,694          8,050          (2,815)    (l)     15,929        2,780      (1,013)(h)
  Cost of equipment sold........       4,951          2,897            (856)    (l)      6,992        1,471        (572)(h)
  Selling, general and
    administrative..............      16,219         17,759          (2,715)    (l)     31,263        5,057      (1,209)(h)
  Depreciation and
    amortization................      10,279          6,539           3,896        ,(l     20,714        5,339         780(h)(i)
                                  -----------       -------     ------------  -----------       -------     -------------
                                      42,143         35,245          (2,490)      74,898         14,647          (2,014)
                                  -----------       -------     ------------  -----------       -------     -------------
Operating income (loss).........        (639)         5,035          (7,424)      (3,028)         1,020          (2,128)
Other income (expense)
  Interest expense, net.........     (18,573)        (7,555)         (7,042)        (e)    (33,170)       (1,895)     (17,130)(j)(o)
  Other income (expense)........         520             23           1,750    ,(n      2,293                     1,000(k)
  Gain on sale of investments in
    cellular operations.........      11,598           (555)        (11,043)(g)
                                  -----------       -------     ------------  -----------       -------     -------------
Total other income (expense)....      (6,455)        (8,087)        (16,335)     (30,877)        (1,895)        (16,130)
                                  -----------       -------     ------------  -----------       -------     -------------
Net income (loss)...............   $  (7,094)     $  (3,052)     $  (23,759)   $ (33,905)     $    (875)      $ (18,258)
                                  -----------       -------     ------------  -----------       -------     -------------
                                  -----------       -------     ------------  -----------       -------     -------------
EBITDA(3).......................   $  10,160                                   $  19,979
                                  -----------                                 -----------
                                  -----------                                 -----------
 
<CAPTION>
 
                                   PRO FORMA
                                  PRICELLULAR
                                  -----------
<S>                               <C>
REVENUES........................   $  83,395
Costs and expenses:
  Cost of cellular service......      17,696
  Cost of equipment sold........       7,891
  Selling, general and
    administrative..............      35,111
  Depreciation and
    amortization................      26,833
                                  -----------
                                      87,531
                                  -----------
Operating income (loss).........      (4,136)
Other income (expense)
  Interest expense, net.........     (52,195)
  Other income (expense)........       3,293
  Gain on sale of investments in
    cellular operations.........
                                  -----------
Total other income (expense)....     (48,902)
                                  -----------
Net income (loss)...............   $ (53,038)
                                  -----------
                                  -----------
EBITDA(3).......................   $  25,990
                                  -----------
                                  -----------
</TABLE>
 
- ------------------------
 
(1) See supplemental unaudited condensed combined statement of operations for
    the twelve months ended December 31, 1995 on page 36 for details of Recent
    Transactions.
 
(2) See supplemental unaudited condensed combined statement of operations for
    the twelve months ended December 31, 1995 on page 37 for details of Pending
    Transactions.
 
(3) EBITDA represents earnings before depreciation and amortization, interest
    expense, interest income, and gains on sales of cellular properties. EBITDA
    is not intended to be a performance measure and should not be regarded as an
    alternative to either operating income or net income as an indicator of
    operating performance or to cash flows as a measure of liquidity.
    Furthermore, EBITDA is not a GAAP-based financial measure, and it should not
    be considered as an alternative to GAAP-based measures of financial
    performance.
 
                                       25
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
            UNAUDITED PRO FORMA CONDENSED CONSOLIDATED BALANCE SHEET
 
                               SEPTEMBER 30, 1996
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                         HISTORICAL
                                                       -----------------------------------------------
<S>                                                    <C>          <C>         <C>          <C>        <C>          <C>
                                                                      ORANGE     KENTUCKY                PRO FORMA
                                                       PRICELLULAR    COUNTY      CLUSTER      WI-4     ADJUSTMENTS   PRO FORMA
                                                       -----------  ----------  -----------  ---------  -----------  -----------
ASSETS
Current assets:
    Cash and cash equivalents........................   $  25,234   $        5   $     613               $  70,074(p)  $  95,926
    Accounts receivable, net.........................      14,837        1,186       6,155          31      (2,547)(q)     19,662
    Inventory........................................       1,731          168         136                    (213)(r)      1,822
    Prepaid expenses and other current assets........         723          139         147          25         (62)(s)        972
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Total current assets.................................      42,525        1,498       7,051          56      67,252      118,382
Net fixed assets.....................................      61,047        5,327      13,147       3,031      (7,197)(t)     75,355
Investment in cellular operations....................      36,581        2,904                                           39,485
Cellular licenses, net...............................     390,373                   44,662                  46,911(u)    481,946
Cellular licenses held for sale, net.................       8,179                                           (8,179)(v)          0
Deferred financing costs, net........................       8,938                                            6,000(x)     14,938
Other assets.........................................          95           12       2,943                     (16)(w)      3,034
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Total assets.........................................   $ 547,738   $    9,741   $  67,803   $   3,087   $ 104,771    $ 733,140
                                                       -----------  ----------  -----------  ---------  -----------  -----------
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Liabilities and stockholder's equity
Current liabilities:
    Accounts payable and accrued expenses............   $  17,859   $      359   $   4,314   $      45   $    (580)(y)  $  21,997
    Long-term debt--current portion..................         389                                             (389)(z)          0
    Income taxes payable.............................         432                                                           432
    Other current liabilities........................       4,779           62         457                     938 (aa      6,236
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Total current liabilities............................      23,459          421       4,771          45         (31)      28,665
Long-term debt.......................................     324,793                                          148,723 (bb    473,516
Other long-term liabilities..........................      10,379       33,717      14,317       5,134     (52,220) cc)     11,327
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Total liabilities....................................     358,631       34,138      19,088       5,179      96,472      513,508
Stockholder's equity (deficit):......................     189,107      (24,397)     48,715      (2,092)      8,299 (dd    219,632
                                                       -----------  ----------  -----------  ---------  -----------  -----------
Total liabilities and stockholder's equity
  (deficit)..........................................   $ 547,738   $    9,741   $  67,803   $   3,087   $ 104,771    $ 733,140
                                                       -----------  ----------  -----------  ---------  -----------  -----------
                                                       -----------  ----------  -----------  ---------  -----------  -----------
</TABLE>
 
                                       26
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                      CONSOLIDATED STATEMENT OF OPERATIONS
 
                                 (IN THOUSANDS)
 
    For purposes of determining the pro forma effect of the transactions
described above on PriCellular's Condensed Consolidated Statements of Operations
for the nine months ended September 30, 1996 and the year ended December 31,
1995, the following adjustments have been made:
 
<TABLE>
<CAPTION>
                                                                                            1996          1995
                                                                                        ------------  ------------
<S>        <C>                                                                          <C>           <C>
(a)        Represents the share of income from the Southwestern Bell Joint Venture      $        675  $      3,025
 
(b)        Represents the elimination of the results of operations of the MI-2, AL-4,
             OH-9, OH-10, and Parkersburg, WV/Marietta, OH Systems
               Revenues...............................................................  $    (15,849) $     (4,504)
               Cost of cellular service...............................................        (4,028)       (1,192)
               Cost of equipment sold.................................................        (1,078)         (526)
               Selling, general and administrative....................................        (3,955)       (1,611)
               Depreciation and amortization..........................................        (2,635)         (974)
               Interest expense, net..................................................           197           107
 
(c)        Represents the incremental depreciation and amortization due to the
             application of purchase price accounting and the resulting increases in
             the basis of the assets relating to the acquisition of Wausau, MI-1,
             MN-2A, MN-3B, MN-5, Alton/Granite City, OH-7, WV-2, NY-5, PA-9, NY-6,
             Poughkeepsie, NY, WV-3 and Orange County, NY Systems. Fixed assets are
             depreciated over a useful life of three to seven years. Cellular licences
             are amortized over 40 years..............................................  $      1,796  $      6,302
 
(d)        Represents amortization of the deferred financing costs, as well as the
             adjustments to interest expense to give effect to the issuance of the
             12 1/4% Notes issued during 1995 and the elimination of certain interest
             expense of Wausau, MI-1, MN-2A, MN-3B, MN-3, Alton/ Granite City, OH-7,
             WV-2, NY-5, PA-9, NY-6, WV-3, Orange County, NY and Poughkeepsie, NY as a
             result of debt not assumed as a part of these acquisitions.
               Amortization of deferred financing costs...............................                $       (544)
               Interest expense for the 12 1/4% Notes.................................  $     (1,745)      (13,731)
               Elimination of historical interest expense, net as a result of debt not
                   assumed as part of the following acquisitions:
               MN-2A, MN-3B, MN-5 and Alton/Granite City..............................                         496
               OH-7...................................................................                         326
               WV-2...................................................................                         156
               NY-5...................................................................                        (154)
               PA-9...................................................................                         305
               NY-6...................................................................             6            38
               Orange County..........................................................         2,772         3,518
               WV-3...................................................................           979         1,598
               Poughkeepsie...........................................................           448         1,272
                                                                                        ------------  ------------
                                                                                        $      2,460  $     (6,720)
                                                                                        ------------  ------------
                                                                                        ------------  ------------
</TABLE>
 
                                       27
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                CONSOLIDATED STATEMENT OF OPERATIONS (CONTINUED)
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            1996          1995
                                                                                        ------------  ------------
<S>        <C>                                                                          <C>           <C>
(e)        Represents the loss of interest income attributable to a decrease in cash
             on hand due to the purchase of NY-6, Poughkeepsie and WV-3...............  $       (215) $       (429)
 
(f)        Represents additional income attributable to the covenant not to compete
             pursuant to the sale of AL-4.............................................  $        625  $      1,250
 
(g)        Represents the elimination of the net gain on the sale of the Company's
             AL-4 RSA and an investment in minority Pops and its interest in the
             Abilene, TX MSA..........................................................  $       (177) $    (11,598)
               Elimination of loss on sale of investments in cellular operations
                 incurred by Orange County............................................                         555
                                                                                        ------------  ------------
                                                                                        $       (177) $    (11,043)
                                                                                        ------------  ------------
                                                                                        ------------  ------------
 
(h)        Represents the elimination of the results of operations of the Florence, AL
             system which is to be exchanged in the WI-4 Exchange.
               Revenues...............................................................  $     (4,187) $     (4,142)
               Cost of cellular service...............................................        (1,204)       (1,013)
               Cost of equipment sold.................................................          (329)         (572)
               Selling, general and administrative....................................          (818)       (1,209)
               Depreciation and amortization..........................................          (535)         (632)
 
(i)        Represents the incremental depreciation and amortization due to the
             application of purchase price accounting and the resulting increases in
             the basis of the assets relating to the acquisition of the Kentucky
             Cluster, WI-2 and WI-4 Systems. Fixed assets are depreciated over a
             useful life of three to seven years. Cellular licences are amortized over
             40 years.................................................................  $      1,058  $      1,412
 
(j)        Represents the elimination of certain interest expense, net of Kentucky and
             WI-4 as a result of debt not assumed as a part of these acquisitions.
               Kentucky Cluster.......................................................  $      1,041  $      1,596
               WI-4...................................................................           181           299
                                                                                        ------------  ------------
                                                                                        $      1,222  $      1,895
                                                                                        ------------  ------------
                                                                                        ------------  ------------
 
(k)        Represents additional income attributable to the covenant not to compete
             pursuant to the sale of Florence.........................................  $        750  $      1,000
</TABLE>
 
                                       28
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                CONSOLIDATED STATEMENT OF OPERATIONS (CONTINUED)
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                            1996          1995
                                                                                        ------------  ------------
<S>        <C>                                                                          <C>           <C>
(l)        Represents the elimination of the results of operations of the Lubbock
             system for the period January 1, 1995 to July 7, 1995 and the results of
             operations of the Laredo System which was contributed to the Southwestern
             Bell Joint Venture on November 30, 1995.
               Revenues...............................................................                $     (7,680)
               Cost of cellular service...............................................                      (1,623)
               Cost of equipment sold.................................................                        (330)
               Selling, general and administrative....................................                      (1,104)
               Depreciation and amortization..........................................                      (1,432)
 
(m)        Represents the elimination of revenues earned in connection with the
             Management Agreement associated with the purchase of AL-4................                $       (755)
 
(n)        Represents additional income attributable to the covenant not to compete
             pursuant to the Lubbock/Minnesota Exchange...............................                $        500
 
(o)        Represents amortization of the deferred financing costs, as well as the
             adjustments to interest expense to give effect to the issuance of the
             10 3/4% Senior Notes due 2004 and the repayment of the Poughkeepsie Note.
               Amortization of deferred financing costs...............................  $       (562) $       (750)
               Interest expense for the Poughkeepsie Note.............................           668
               Interest expense of the 10 3/4% Senior Notes due 2004..................       (13,706)      (18,275)
                                                                                        ------------  ------------
                                                                                        $    (13,600) $    (19,025)
                                                                                        ------------  ------------
                                                                                        ------------  ------------
</TABLE>
 
                                       29
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                           CONSOLIDATED BALANCE SHEET
 
                                 (IN THOUSANDS)
 
    For purposes of determining the pro forma effect of the transactions
described above on PriCellular's Condensed Consolidated Balance Sheet as of
September 30, 1996, the following adjustments have been made:
 
<TABLE>
<S>        <C>                                                                        <C>
(p)        CASH AND CASH EQUIVALENTS
           Net proceeds from sale of Notes..........................................  $ 164,000
           Proceeds from WI-4 Exchange, net.........................................     17,925
           Proceeds from disposition of MI-2........................................      6,496
           Purchase of WI-2.........................................................     (4,300)
           Purchase of Kentucky.....................................................    (94,000)
           Repayment of Poughkeepsie Note...........................................    (19,429)
           Total cash not acquired in connection with the above acquisitions........       (618)
                                                                                      ---------
                                                                                      $  70,074
                                                                                      ---------
                                                                                      ---------
(q)        ACCOUNTS RECEIVABLE
           Receivables sold or exchanged in the following transactions:
               MI-2.................................................................  $    (689)
               Florence.............................................................       (283)
               OH-9.................................................................       (555)
               OH-10................................................................       (209)
               Parkersburg..........................................................       (485)
           Receivables not acquired in connection with the Orange County Exchange...       (326)
                                                                                      ---------
                                                                                      $  (2,547)
                                                                                      ---------
                                                                                      ---------
(r)        INVENTORY
           Represents the elimination of inventory disposed of in the disposition of
             MI-2...................................................................  $     (45)
           Represents inventory not acquired with the Orange County Exchange........       (168)
                                                                                      ---------
                                                                                      $    (213)
                                                                                      ---------
                                                                                      ---------
(s)        PREPAID EXPENSES AND OTHER CURRENT ASSETS
           Represents the elimination of prepaid expenses and other current assets
             disposed of in the following transactions:
               MI-2.................................................................  $      (1)
               Florence.............................................................        (23)
               OH-9.................................................................        (17)
               OH-10................................................................         (5)
               Parkersburg..........................................................        (16)
                                                                                      ---------
                                                                                      $     (62)
                                                                                      ---------
                                                                                      ---------
</TABLE>
 
                                       30
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                           CONSOLIDATED BALANCE SHEET
 
                                 (IN THOUSANDS)
<TABLE>
<S>        <C>                                                                        <C>
(t)        NET FIXED ASSETS
           Represents the decrease in net fixed assets due to the sale and
             disposition of the following:
               Florence.............................................................  $  (2,472)
               OH-9.................................................................     (1,983)
               OH-10................................................................     (1,595)
               Parkersburg..........................................................     (1,147)
                                                                                      ---------
                                                                                      $  (7,197)
                                                                                      ---------
                                                                                      ---------
 
<CAPTION>
                                                                                        1996
                                                                                      ---------
<S>        <C>                                                                        <C>
(u)        CELLULAR LICENSES, NET
           Represents the increase in cellular licenses due to the application of
             purchase price accounting for the following acquisitions:
               Kentucky.............................................................  $  54,081
               WI-4.................................................................      3,113
               WI-2.................................................................      4,300
           Represents the adjustment to cellular licenses resulting from the Orange
             County Exchange........................................................     (3,236)
           Represents the decrease in cellular licence due to the disposition of
             Florence...............................................................    (11,347)
                                                                                      ---------
                                                                                      $  46,911
                                                                                      ---------
                                                                                      ---------
(v)        CELLULAR LICENSES HELD FOR SALE, NET
           Represents the decrease in Cellular licenses held for sale due to the
             disposition of MI-2....................................................  $  (8,179)
(w)        OTHER ASSETS
           Represents the elimination of other assets not acquired in the Orange
             County Exchange........................................................  $     (12)
           Represents the decrease in other assets due to the disposition of MI-2...         (4)
                                                                                      ---------
                                                                                      $     (16)
                                                                                      ---------
                                                                                      ---------
(x)        DEFERRED FINANCING COSTS
           Capitalization of estimated costs and expenses of the offering of the
             Notes which will be amortized over the life of the Notes...............  $   6,000
(y)        ACCOUNTS PAYABLE AND ACCRUED EXPENSES
           Represents the decrease in accounts payable and accrued expenses due to
             the disposition of MI-2................................................  $    (176)
           Represents the elimination of accounts payable and accrued expenses not
             acquired in connection with the following:
               WI-4.................................................................        (45)
               Orange County Exchange...............................................       (359)
                                                                                      ---------
                                                                                      $    (580)
                                                                                      ---------
                                                                                      ---------
(z)        LONG-TERM DEBT--CURRENT PORTION
           Represents the decrease in long-term debt--current portion due to the
             disposition of MI-2....................................................  $    (389)
</TABLE>
 
                                       31
<PAGE>
                     NOTES TO UNAUDITED PRO FORMA CONDENSED
 
                           CONSOLIDATED BALANCE SHEET
 
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                        1996
                                                                                      ---------
<S>        <C>                                                                        <C>
(aa)       OTHER CURRENT LIABILITIES
           Represents the current unearned portion of the covenant not to compete
             received in connection with the disposition of Florence................  $   1,000
           Represents the decrease in other current liabilities not being acquired
             in connection with the Orange County Exchange..........................        (62)
                                                                                      ---------
                                                                                      $     938
                                                                                      ---------
                                                                                      ---------
(bb)       LONG-TERM DEBT
           Represents the increase in long-term debt due to the issuance of the
             10 3/4% Senior Notes due 2004..........................................  $ 170,000
           Represents decrease in long-term debt due to the repayment of the
             Poughkeepsie Note......................................................    (19,429)
           Represents the decrease in long-term debt due to the disposition of
             MI-2...................................................................     (1,848)
                                                                                      ---------
                                                                                      $ 148,723
                                                                                      ---------
                                                                                      ---------
(cc)       OTHER LONG-TERM LIABILITIES
           Represents the elimination of affiliated payables not being acquired in
             the following acquisitions:
               WI-4.................................................................  $  (5,134)
               Kentucky.............................................................    (14,317)
               Orange County........................................................    (33,667)
           Represents the long-term unearned portion of the two year covenant not to
             compete received in connection with the disposition of Florence........      1,000
           Represents the decrease in other long-term liabilities due to the
             disposition of the following:
               Florence.............................................................        (25)
               MI-2.................................................................         (9)
           Represents the decrease in other long-term liabilities of previously
             owned entities disposed of in the Orange County Exchange...............        (68)
                                                                                      ---------
                                                                                      $ (52,220)
                                                                                      ---------
                                                                                      ---------
(dd)       STOCKHOLDER'S EQUITY
           Contribution of Parent's Class A Common Stock to be used as partial
             consideration in connection with the Kentucky Cluster Acquisition......  $  22,500
           Represents the elimination of net equity in connection with the following
             acquisitions:
               Kentucky Cluster.....................................................    (48,715)
               WI-4.................................................................      2,092
               Orange County........................................................     24,397
           Gain on disposition of Florence..........................................      8,025
                                                                                      ---------
                                                                                      $   8,299
                                                                                      ---------
                                                                                      ---------
</TABLE>
 
                                       32
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       SUPPLEMENTAL UNAUDITED CONDENSED COMBINED STATEMENT OF OPERATIONS
 
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                            FOR RECENT TRANSACTIONS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                  HISTORICAL
                                                           ---------------------------------------------------------
                                                                              RECENT TRANSACTIONS
                                                           ---------------------------------------------------------
                                                                                                              (1)        TOTAL
                                                                                                            ORANGE       RECENT
                                                             PA-9       NY-6     POUGHKEEPSIE     WV-3      COUNTY    TRANSACTIONS
                                                           ---------  ---------  -------------  ---------  ---------  ------------
<S>                                                        <C>        <C>        <C>            <C>        <C>        <C>
Revenues.................................................  $     206  $   1,228    $   2,062    $   2,886  $   8,299   $   14,681
Costs and expenses:
  Cost of cellular service...............................         70        371          404          321        927        2,093
  Cost of equipment sold.................................         15         92          181          197        301          786
  Selling, general and administrative....................         62        449          795        1,344      3,986        6,636
  Depreciation and amortization..........................         28        213          158          735        743        1,877
                                                           ---------  ---------       ------    ---------  ---------  ------------
                                                                 175      1,125        1,538        2,597      5,957       11,392
                                                           ---------  ---------       ------    ---------  ---------  ------------
Operating income (loss)..................................         31        103          524          289      2,342        3,289
 
Other income (expense)
  Interest expense, net..................................                    (6)        (448)        (979)    (2,772)      (4,205)
  Other income (expense).................................                     5         (148)                   (217)        (360)
                                                           ---------  ---------       ------    ---------  ---------  ------------
Total other income (expense).............................          0         (1)        (596)        (979)    (2,989)      (4,565)
                                                           ---------  ---------       ------    ---------  ---------  ------------
Net income (loss)........................................  $      31  $     102    $     (72)   $    (690) $    (647)  $   (1,276)
                                                           ---------  ---------       ------    ---------  ---------  ------------
                                                           ---------  ---------       ------    ---------  ---------  ------------
</TABLE>
 
- ------------------------
 
(1) Pending as of September 30, 1996
 
                                       33
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       SUPPLEMENTAL UNAUDITED CONDENSED COMBINED STATEMENT OF OPERATIONS
 
                  FOR THE NINE MONTHS ENDED SEPTEMBER 30, 1996
                            FOR PENDING TRANSACTIONS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                       HISTORICAL
                                                                                 ----------------------
                                                                                        PENDING
                                                                                      TRANSACTIONS
                                                                                 ----------------------     TOTAL
                                                                                  KENTUCKY                 PENDING
                                                                                   CLUSTER      WI-4     TRANSACTIONS
                                                                                 -----------  ---------  ------------
<S>                                                                              <C>          <C>        <C>
Revenues.......................................................................   $  16,663   $   1,231   $   17,894
Costs and expenses:
  Cost of cellular service.....................................................       4,215         800        5,015
  Cost of equipment sold.......................................................       1,027         216        1,243
  Selling, general and administrative..........................................       4,249         435        4,684
  Depreciation and amortization................................................       4,021         271        4,292
                                                                                 -----------  ---------  ------------
                                                                                     13,512       1,722       15,234
                                                                                 -----------  ---------  ------------
Operating income (loss)........................................................       3,151        (491)       2,660
 
Other income (expense)
  Interest expense, net........................................................      (1,041)       (181)      (1,222)
                                                                                 -----------  ---------  ------------
Total other income (expense)...................................................      (1,041)       (181)      (1,222)
                                                                                 -----------  ---------  ------------
Net income (loss)..............................................................   $   2,110   $    (672)  $    1,438
                                                                                 -----------  ---------  ------------
                                                                                 -----------  ---------  ------------
</TABLE>
 
                                       34
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       SUPPLEMENTAL UNAUDITED CONDENSED COMBINED STATEMENT OF OPERATIONS
 
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                            FOR RECENT TRANSACTIONS
                                 (IN THOUSANDS)
<TABLE>
<CAPTION>
                                                                  HISTORICAL
                      --------------------------------------------------------------------------------------------------
                                                             RECENT TRANSACTIONS
                      --------------------------------------------------------------------------------------------------
                                                  MN-2A, MN-3B,
                                                 MN-5 AND ALTON
                                                  GRANITE CITY,
                         MI-1        WAUSAU            IL            OH-7       WV-2       NY-5       PA-9       NY-6
                         -----     -----------  -----------------  ---------  ---------  ---------  ---------  ---------
<S>                   <C>          <C>          <C>                <C>        <C>        <C>        <C>        <C>
Revenues............   $     558    $     612       $   1,224      $   3,126  $     688  $   9,926  $   1,789  $   3,786
Costs and expenses:
  Cost of cellular
    service.........          96          153             290            363        239      1,808        339        663
  Cost of equipment
    sold............         111           66               0            239          4        440        231        258
  Selling, general
    and
   administrative...         132          150             776          1,294        325      4,140        847      1,324
  Depreciation and
    amortization....         129          105             690            282        145      1,572        296        444
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
                             468          474           1,756          2,178        713      7,960      1,713      2,689
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
Operating income
  (loss)............          90          138            (532)           948        (25)     1,966         76      1,097
 
Other income
  (expense)
  Interest income
    (expense),
    net.............                                     (496)          (326)      (156)       154       (305)       (38)
  Other income
    (expense).......                                                       6          4         11          6        (17)
  Gain (loss) on
    sale of
    investment in
    cellular
    operations
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
Total other income
  (expense).........           0            0            (496)          (320)      (152)       165       (299)       (55)
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
Net income (loss)...   $      90    $     138       $  (1,028)     $     628  $    (177) $   2,131  $    (223) $   1,042
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
                           -----        -----         -------      ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
                                                                     TOTAL
                                                      (1)           RECENT
                      POUGHKEEPSIE     WV-3      ORANGE COUNTY   TRANSACTIONS
                      -------------  ---------  ---------------  -------------
<S>                   <C>            <C>        <C>              <C>
Revenues............    $   5,189    $   4,237     $   9,145       $  40,280
Costs and expenses:
  Cost of cellular
    service.........        2,190          599         1,310           8,050
  Cost of equipment
    sold............          462          514           572           2,897
  Selling, general
    and
   administrative...        2,388        2,069         4,314          17,759
  Depreciation and
    amortization....          471        1,172         1,233           6,539
                      -------------  ---------       -------     -------------
                            5,511        4,354         7,429          35,245
                      -------------  ---------       -------     -------------
Operating income
  (loss)............         (322)        (117)        1,716           5,035
Other income
  (expense)
  Interest income
    (expense),
    net.............       (1,272)      (1,598)       (3,518)         (7,555)
  Other income
    (expense).......           13                                         23
  Gain (loss) on
    sale of
    investment in
    cellular
    operations                                          (555)           (555)
                      -------------  ---------       -------     -------------
Total other income
  (expense).........       (1,259)      (1,598)       (4,073)         (8,087)
                      -------------  ---------       -------     -------------
Net income (loss)...    $  (1,581)   $  (1,715)    $  (2,357)      $  (3,052)
                      -------------  ---------       -------     -------------
                      -------------  ---------       -------     -------------
</TABLE>
 
- ------------------------------
 
(1) Pending as of September 30, 1996
 
                                       35
<PAGE>
                        PRICELLULAR WIRELESS CORPORATION
 
       SUPPLEMENTAL UNAUDITED CONDENSED COMBINED STATEMENT OF OPERATIONS
 
                      FOR THE YEAR ENDED DECEMBER 31, 1995
                            FOR PENDING TRANSACTIONS
                                 (IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                       HISTORICAL
                                                                                 ----------------------
                                                                                        PENDING
                                                                                      TRANSACTIONS
                                                                                 ----------------------     TOTAL
                                                                                  KENTUCKY                 PENDING
                                                                                   CLUSTER      WI-4     TRANSACTIONS
                                                                                 -----------  ---------  ------------
<S>                                                                              <C>          <C>        <C>
Revenues.......................................................................   $  14,381   $   1,286   $   15,667
Costs and expenses:
  Cost of cellular service.....................................................       1,904         876        2,780
  Cost of equipment sold.......................................................       1,377          94        1,471
  Selling, general and administrative..........................................       4,779         278        5,057
  Depreciation and amortization................................................       4,983         356        5,339
                                                                                 -----------  ---------  ------------
                                                                                     13,043       1,604       14,647
                                                                                 -----------  ---------  ------------
Operating income (loss)........................................................       1,338        (318)       1,020
 
Other income (expense)
  Interest expense, net........................................................      (1,596)       (299)      (1,895)
                                                                                 -----------  ---------  ------------
Total other income (expense)...................................................      (1,596)       (299)      (1,895)
                                                                                 -----------  ---------  ------------
Net income (loss)..............................................................   $    (258)  $    (617)  $     (875)
                                                                                 -----------  ---------  ------------
                                                                                 -----------  ---------  ------------
</TABLE>
 
                                       36
<PAGE>
                            SELECTED FINANCIAL DATA
                         (In thousands, except ratios)
 
    The Company acquired all of its existing Systems in a series of acquisitions
between April 1994 and November 1996. Accordingly, the following historical
financial data is not necessarily indicative of future results of operations.
The selected financial data set forth below for the Company for the nine months
ended September 30, 1996 and 1995 have been prepared on the same basis as the
audited consolidated financial statements and contain all adjustments,
consisting of normal recurring adjustments that the Company considers necessary
for a fair presentation of the financial position and results of operations for
the periods presented. The selected financial data set forth below for the
Company for the years ended December 31, 1995, 1994 and 1993 and as of December
31, 1995 and 1994 is derived from, and qualified by reference to, the audited
consolidated financial statements included elsewhere herein. The selected
financial data set forth below for the Company as of and for the years ended
December 31, 1992 and 1991, and as of December 31, 1993 is derived from audited
consolidated financial statements not included elsewhere herein. The selected
financial data set forth below should be read in conjunction with the "Unaudited
Pro Forma Condensed Consolidated Financial Statements", "Management's Discussion
and Analysis of Financial Condition and Results of Operations" and the
consolidated financial statements of the Company included elsewhere herein.
<TABLE>
<CAPTION>
                                                          NINE MONTHS
                                                             ENDED
                                                         SEPTEMBER 30,                      YEARS ENDED DECEMBER 31,
                                                    ------------------------  -----------------------------------------------------
<S>                                                 <C>            <C>        <C>        <C>        <C>        <C>        <C>
                                                        1996         1995       1995       1994       1993       1992       1991
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
STATEMENT OF OPERATIONS DATA:
  Revenues........................................    $  80,978    $  25,187  $  41,504  $   5,209  $   3,809  $   4,859  $   2,274
  Cost of cellular service........................       20,999        6,353     10,694      1,892        835      1,265        742
  Cost of equipment sold..........................        6,822        2,825      4,951        814        255        411        317
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
  Gross margin....................................       53,157       16,009     25,859      2,503      2,719      3,183      1,215
  General and administrative......................       12,067        5,126      8,754      4,640      1,280      3,272      1,744
  Sales and marketing.............................       11,568        4,002      7,465      1,151        379        517        545
  Depreciation and amortization...................       15,295        6,443     10,279      2,720      1,695      3,089      3,157
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
  Operating profit (loss).........................       14,227          438       (639)    (6,008)      (635)    (3,695)    (4,231)
  Net gain on sale of investments in cellular
    operations....................................          177       11,598     11,598      6,819     11,986      2,557
  Interest expense, net...........................      (28,623)     (10,750)   (18,573)    (1,949)      (271)      (572)       (97)
  Other income (expense), net.....................        1,062          270        520        (97)      (439)      (855)      (586)
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
  Income (loss) before provision for income taxes
    and extraordinary item........................      (13,157)       1,556     (7,094)    (1,235)    10,641     (2,565)    (4,914)
  Provision for income taxes......................                                                       (172)
  Gain on early extinguishment of debt, net of
    tax...........................................                                                        147
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
  Net income (loss)...............................    $ (13,157)   $   1,556  $  (7,094) $  (1,235) $  10,616  $  (2,565) $  (4,914)
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
  Ratio of earnings to fixed charges(1)...........                       1.1                             22.7
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
                                                    -------------  ---------  ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
 
                                                        AS OF                                  AS OF DECEMBER 31,
                                                    SEPTEMBER 30,             -----------------------------------------------------
                                                        1996                    1995       1994       1993       1992       1991
                                                    -------------             ---------  ---------  ---------  ---------  ---------
<S>                                                 <C>            <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
  Working capital (deficit).......................    $  19,066               $  16,431  $  20,615  $    (139) $   3,277  $   3,311
  Net fixed assets................................       61,047                  52,041     26,144        389      1,700      1,556
  Total assets....................................      547,738                 443,119    209,779      6,755     19,719     20,698
  Long-term debt..................................      324,793                 298,650    113,683      4,000      6,410      6,793
  Total liabilities...............................      358,631                 322,206    137,436      4,680     10,144      8,558
  Stockholders' equity............................      189,107                 120,913     72,363      2,075      9,575     12,140
</TABLE>
 
- ------------------------
 
(1) The ratio of earnings to fixed charges is determined by dividing the sum of
    earnings before extraordinary items and accounting changes, interest
    expense, taxes and a portion of rent expense representative of interest by
    the sum of interest expense and a portion of rent expense representative of
    interest. The ratio of earnings to fixed charges is not meaningful for
    periods that result in a deficit. For the nine months ended September 30,
    1996 and the years ended December 31, 1995, 1994, 1992 and 1991 the deficit
    of earnings to fixed charges was $13,157, $7,094, $1,235, $2,565, and
    $4,914, respectively.
 
                                       37
<PAGE>
          MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
                           AND RESULTS OF OPERATIONS
 
GENERAL
 
    Due to the synergies associated with operating contiguous markets
("clusters") the development of the cellular industry has been marked by a high
volume of acquisitions, divestitures and exchanges of Systems among cellular
system operators. Consistent with this experience and as a result of its effort
to acquire such clusters, as of December 31, 1994, the Company no longer owned
any of the Systems reflected in its historical results of operations for the
years ended December 31, 1993, 1992 or 1991. As a result, the historical
financial data of the Company discussed below is not comparable nor is it
indicative of future results of operations.
 
    Cellular systems typically experience losses and negative cash flow in their
initial years of operation. Although the Company generated net income and
positive cash flow for the year ended December 31, 1993 (primarily as a result
of the sale of the Company's cellular systems), as noted above, the Company no
longer owns the Systems reflected in such results of operations. For the nine
months ended September 30, 1996 and 1995 and the years ended December 31, 1995
and 1994, the Company incurred net losses (except for the nine months ended
September 30, 1995 as a result of the gain on sale during January, 1995). The
Company expects to continue to incur net losses for several years.
 
HISTORICAL RESULTS OF OPERATIONS
 
    NINE MONTHS ENDED SEPTEMBER 30, 1996 COMPARED WITH NINE MONTHS ENDED
     SEPTEMBER 30, 1995
 
    Revenues for the nine months ended September 30, 1996 increased to
$80,978,000 (consisting of cellular service revenues of $75,560,000, equipment
sales revenues of $2,440,000 and other revenues of $2,978,000) from $25,187,000
(consisting of cellular service revenues of $23,696,000, equipment sales
revenues of $999,000 and other revenue of $492,000).
 
    Total operating expenses for the nine months ended September 30, 1996
increased to $66,751,000 (consisting of cost of cellular service of $20,999,000,
cost of equipment sold of $6,822,000, general and administrative expenses of
$12,067,000, sales and marketing expenses of $11,568,000 and depreciation and
amortization of $15,295,000) from $24,749,000 (consisting of cellular service of
$6,353,000, cost of equipment sold of $2,825,000, general and administrative
expenses of $5,126,000, sales and marketing expenses of $4,002,000 and
depreciation and amortization of $6,443,000).
 
    The principal factors contributing to the increases in revenues, operating
expenses and operating income were the Company's acquisition of operating
systems and the growth from existing system operations.
 
    Other income (expense) for the nine month period ended September 30, 1996
includes the sale of the Company's AL-4 RSA as well as the sale of an investment
in minority Pops, which transactions resulted in a net gain of $177,000. For the
comparable period in 1995, other income (expense) includes the gain on sale of
the Company's investment in cellular operations of the non-wireline system
serving the Abilene, TX MSA.
 
    Interest expense, net, increased to $28,623,000 from $10,750,000 due
primarily to the Company's issuance of $205,000,000 face amount of 12 1/4%
Senior Subordinated Discount Notes, the Junior Subordinated Discount Note to
Parent in September 1995 and the issuance of the Poughkeepsie Note on April 23,
1996. The Company expects interest expense to increase in the future as a result
of the issuance of the Notes offered hereby.
 
    Other income for the nine month period ended September 30, 1996 consists of
$750,000 resulting from the Company's agreement not to compete with Western
Wireless within the Lubbock, TX MSA and $312,000 resulting from the Company's
two year agreement not to compete connected with the sale of the
 
                                       38
<PAGE>
AL-4 RSA on July 1, 1996. The comparable prior year period includes $250,000 for
the not to compete agreement with Western Wireless.
 
    YEAR ENDED DECEMBER 31, 1995 COMPARED TO THE YEAR ENDED DECEMBER 31, 1994
 
    Operating revenues of $5,209,000 (consisting of cellular service revenues of
$4,825,000 and equipment sales of $384,000) for the year ended December 31, 1994
represented the operations of the markets acquired in 1994 from their respective
dates of acquisition on April 28, 1994 and November 23, 1994, whereas operating
revenues of $41,504,000 (consisting of cellular service revenues of $38,757,000
equipment sales of $1,717,000 and other revenues of $1,030,000) for the year
ended December 31, 1995 represented operations of the markets acquired in 1994
for a full year, as well as operations of the markets acquired during 1995 from
their respective dates of acquisition in March, July, September, November and
December 1995. In addition, other revenues in 1995 consist of management fee
income of $755,000 related to the Company's interim management of the AL-4 RSA
property prior to the consummation of the Company's acquisition of such property
on November 7, 1995 and $275,000 of net income from the Southwestern Bell Joint
Venture for the month of December 1995.
 
    Total costs and expenses incurred for the year ended December 31, 1995 of
$42,143,000 increased from $11,217,000. This increase was due to 1995 including
a full year of costs and expenses related to the properties acquired during 1994
whereas in 1994, costs and expenses related to such properties were only
included from the dates of acquisition. In addition, total costs and expenses in
1995 included amounts related to the markets acquired during 1995 for which
there are no comparable amounts in 1994. Cost of cellular service increased to
$10,694,000 in 1995 from $1,892,000 in 1994 due to the larger number of acquired
markets in operation incurring system telephone expenses and rental expenses on
leased facilities. Cost of equipment sold increased to $4,951,000 in 1995 from
$814,000 in 1994 due to an increased number of phones being sold in 1995.
General and administrative expenses increased to $8,754,000 in 1995 from
$4,640,000 in 1994 due primarily to costs associated with operating new markets
and opening numerous administrative and retail offices in 1995. Sales and
marketing expenses increased in 1995 to $7,465,000 from $1,151,000 in 1994 due
to aggressive marketing kickoff campaigns for certain newly acquired markets.
Depreciation and amortization increased to $10,279,000 in 1995 from $2,720,000
in 1994 due to the larger amount of equipment and intangible assets that were
owned in 1995.
 
    Gain on sale of investments in cellular operations in 1995 and 1994 of
$11,598,000 and $6,819,000, respectively, were due to the disposition of the
Company's interest in the non-wireline system serving the Abilene, TX MSA and
the sale of the Company's remaining interest in the Wichita Falls System,
respectively.
 
    Interest expense of $21,569,000 in 1995 increased from $2,245,000 in 1994
due primarily to the increase in the average amount of indebtedness outstanding
during the year ended December 31, 1995. Interest expense in 1995 includes a
full year of interest expense on the 14% Senior Subordinated Discount Notes
issued in November 1994, as compared to approximately five weeks of interest
expense in 1994. In addition, interest expense in 1995 also includes interest
expense related to the 12 1/4% Senior Subordinated Discount Notes issued in
September 1995 and the 8% Junior Subordinated Discount Note issued to Parent in
1995, for which there are no comparable amounts in 1994.
 
    YEAR ENDED DECEMBER 31, 1994 COMPARED TO THE YEAR ENDED DECEMBER 31, 1993
 
    During the third quarter of 1993, the Company (i) sold a 49.5% interest in
the Wichita Falls System, (ii) sold the FCC licenses for the Texas-6 RSA (the
"Texas-6 License") and the South Dakota-7 RSA (the "South Dakota-7 License") and
(iii) exchanged the FCC license for the Louisiana-8 RSA (the "Louisiana-8
License") for the Abilene System. Accordingly, operating revenues of $3,809,000
(consisting of cellular service revenues of $3,702,000 and equipment sales of
$107,000) for the year ended December 31, 1993 were attributable to the disposed
four operating properties mentioned above, whereas operating
 
                                       39
<PAGE>
revenues of $5,209,000 (consisting of cellular service revenues of $4,825,000
and equipment sales of $384,000) for the year ended December 31, 1994
represented the operations of the newly acquired markets since their respective
dates of acquisition on April 28, 1994 and November 23, 1994.
 
    Total costs and expenses incurred in the year ended December 31, 1994 of
$11,217,000 increased from $4,444,000. The majority of the 1994 total costs and
expenses related to the newly acquired Systems while the total costs and
expenses in 1993 related to the Systems sold as mentioned above. Costs of
cellular service increased to $1,892,000 in 1994 from $835,000 in 1993 due to
the larger number of newly acquired markets in operation incurring system
telephone expenses and rental expenses on leased facilities. Cost of equipment
sold increased to $814,000 in 1994 from $255,000 in 1993 due to an increased
number of phones being sold in 1994. General and administrative expenses
increased to $4,640,000 from $1,280,000 primarily due to costs associated with
operating new markets and opening numerous administrative and retail offices in
1994. Sales and marketing expenses increased in 1994 to $1,151,000 from $379,000
in 1993 due to aggressive marketing kickoff campaigns for certain newly acquired
Systems. Depreciation and amortization increased to $2,720,000 in 1994 from
$1,695,000 in 1993 due to the larger amount of equipment and intangibles that
were owned in 1994.
 
    Gain on sale of investments in cellular operations of $6,819,000 in 1994
related to the sale of the Company's remaining interest in the Wichita Falls
System as compared to the $11,986,000 gain on the sale of the Company's 49.5%
interest in the Wichita Falls System, the Texas-6 License, the South Dakota-7
License and the Company's minority interests in 1993.
 
    Interest expense of $2,245,000 in 1994, increased from $458,000 in 1993 due
to the increase in the average amount of indebtedness outstanding (resulting
primarily from the Senior Subordinated Discount Notes issued in 1994) during the
year ended December 31, 1994.
 
    A provision for income taxes in 1994 was not required as the Company
incurred a net taxable loss. The 1993 tax expense was due to alternative minimum
tax incurred due to the Company utilizing a portion of its net operating loss
carryforwards.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The cellular telephone business requires substantial capital to acquire,
construct and expand cellular telephone systems and to fund operations. The
Company historically has financed its acquisitions and other capital needs
through proceeds received from the issuance of debt securities, the sale of
equity interests, borrowings, vendor credit facilities and, more recently,
operating cash flow. As of September 30, 1996, the Company had $25,234,000 of
cash and cash equivalents and $19,066,000 of working capital.
 
    During February 1996, the Company acquired substantially all of the assets
of the system serving the PA-9 RSA (which represents 188,000 Pops) for $139 per
Pop, or $26,100,000 in cash. The PA-9 RSA abuts the Company's WV-2 RSA and
McCaw/AT&T Wireless' Pittsburgh, PA MSA. The payment was made by Parent, which
simultaneously contributed the System to the Company.
 
    During April 1996, the Company consummated the acquisition of the NY-6 RSA
consisting of approximately 111,000 Pops for approximately $19,800,000.
Additionally, the Company acquired 83% of the Poughkeepsie, NY MSA which has
approximately 263,000 Pops for approximately $38,900,000, with one-half paid in
cash and the balance in the Poughkeepsie Note.
 
    On July 1, 1996, the Company consummated the sale of its stand-alone AL-4
RSA for approximately $27,500,000 in cash, or $200 per Pop.
 
    During July of 1996, the Company consummated the acquisition of the
non-wireline cellular system serving the WV-3 RSA for approximately $34,700,000
in cash. The WV-3 RSA has approximately 269,000 Pops and abuts the Company's
PA-9 RSA and WV-2 RSA.
 
                                       40
<PAGE>
    During October of 1996, the Company consummated an agreement with Vanguard
Cellular Systems, Inc., in which it exchanged certain of its Systems for, among
other things, the Orange County, NY MSA and an additional 11.1% of the Company's
majority-owned Poughkeepsie, NY MSA. Pursuant to the agreement, the Company
exchanged an aggregate of 548,016 Net Pops consisting of its OH-9 RSA, a portion
of its OH-10 RSA (excluding Perry and Hocking counties) and the Parkersburg,
WV/Marietta, OH MSA for the Orange County, NY MSA (324,323 Pops), 11.1% of the
Poughkeepsie, NY MSA (262,663 Pops), 12.2% of the Janesville, WI MSA (18,013 Net
Pops) and approximately 23,571 additional Net Pops, including small interests in
the Eau Claire, WI and Wausau, WI MSAs (in each of which the Company currently
has a majority interest). The Orange County, NY MSA abuts the Company's NY-5 RSA
to the north, the Company's Poughkeepsie, NY MSA to the east and the New York
City MSA of McCaw/AT&T Wireless to the south and east (bordering Westchester,
Putnam and Rockland counties).
 
    On September 4, 1996, the Company entered into an agreement with a
subsidiary of BellSouth Corporation pursuant to which it will exchange, subject
to certain conditions including FCC approval, its stand-alone wireline Systems
in Alabama for both the WI-4 RSA and approximately $18,000,000 in cash ($2.0
million of which is attributable to a two year covenant not to compete). The
Systems to be exchanged are the Company's 136,816 Pop Florence, AL MSA and its
62,035 Pop AL-1B RSA. The WI-4 RSA abuts the Company's MI-1 RSA to the
northeast, its WI-3 RSA to the northwest and its Wausau, WI MSA to the west.
 
    On November 18, 1996, the Company consummated an agreement with Wisconsin II
Venture in which it acquired the WI-2 RSA for approximately $4,300,000 in cash
($51 per Pop). The system is contiguous to the Company's Eau Claire MSA, WI-1
and WI-3 RSA's and its MI-1 RSA.
 
    On September 30, 1996, Parent contributed $21,659,000 of capital in the form
of forgiving a junior subordinated note of equal principal amount.
 
    During October 1996, the Company and Parent have entered into an agreement,
subject to certain conditions including FCC approval, with a subsidiary of
Horizon Cellular Telephone Company, L.P. to purchase four RSAs in Kentucky
consisting of approximately 775,000 Net Pops for $116,500,000 (subject to
adjustment) consisting of $94,000,000 in cash and $22,500,000 in the Parent's
Class A Common Stock. Parent has agreed to contribute to the Company $22.5
million in Parent's Class A Common Stock. This will establish the Company's
fourth operating cluster within two years of its initial public offering. The
acquisition will be financed by the issuance of debt securities.
 
    In connection with the disposition of the MI-2 RSA, the Company received
gross proceeds of approximately $6,500,000.
 
    There can be no assurance that the Company will be successful in
consummating the above-mentioned Pending Transactions.
 
    The Company has expanded its marketing efforts significantly over prior
periods, including but not limited to, the increased use of funds for
advertising, cellular telephone inventory purchases and other expenditures
relating to subscriber growth. The Company has plans for future growth through
acquisition which may require additional financing. Although the Company has
historically been able to obtain such financing, there can be no assurances that
such financing will continue to be available.
 
                                       41
<PAGE>
                               THE EXCHANGE OFFER
 
TERMS OF THE EXCHANGE OFFER; PERIOD FOR TENDERING OLD NOTES
 
    Upon the terms and subject to the conditions set forth in this Prospectus
and in the accompanying Letter of Transmittal (which together constitute the
Exchange Offer), the Company will accept for exchange Old Notes which are
properly tendered on or prior to the Expiration Date and not withdrawn as
permitted below. As used herein, the term "Expiration Date" means 5:00 p.m., New
York City time, on       , 1997; provided, however, that if the Company, in its
sole discretion, has extended the period of time for which the Exchange Offer is
open, the term "Expiration Date" means the latest time and date to which the
Exchange Offer is extended.
 
    As of the date of this Prospectus, $170,000,000 aggregate principal amount
of the Old Notes was outstanding. This Prospectus, together with the Letter of
Transmittal, is first being sent on or about the date set forth on the cover
page to all Holders of Old Notes at the addresses set forth in the security
register with respect to Old Notes maintained by the Trustee. The Company's
obligations to accept Old Notes for exchange pursuant to the Exchange Offer is
subject to certain conditions as set forth under "Certain Conditions to the
Exchange Offer" below.
 
    The Company expressly reserves the right, at any time or from time to time,
to extend the period of time during which the Exchange Offer is open, and
thereby delay acceptance of any Old Notes, by giving oral or written notice of
such extension to the Exchange Agent and notice of such extension to the Holders
as described below. During any such extension, all Old Notes previously tendered
will remain subject to the Exchange Offer and may be accepted for exchange by
the Company. Any Old Notes not accepted for exchange for any reason will be
returned without expense to the tendering Holder thereof as promptly as
practicable after the expiration or termination of the Exchange Offer.
 
    The Company expressly reserves the right to amend or terminate the Exchange
Offer, and not to accept for exchange any Old Notes not theretofore accepted for
exchange, upon the occurrence of any of the conditions of the Exchange Offer
specified below under "Certain Conditions to the Exchange Offer." The Company
will give oral or written notice of any extension, amendment, non-acceptance or
termination to the Holders of the Old Notes as promptly as practicable, such
notice in the case of any extension to be issued by means of a press release or
other public announcement no later than 9:00 a.m., New York City time, on the
next business day after the previously scheduled Expiration Date.
 
    Holders of Old Notes do not have any appraisal or dissenters' rights under
the General Corporation Law of the State of Delaware or the Indenture in
connection with the Exchange Offer. The Company intends to conduct the Exchange
Offer in accordance with the applicable requirements of the Exchange Act and the
rules and regulations of the SEC thereunder.
 
PROCEDURES FOR TENDERING OLD NOTES
 
    The tender to the Company of Old Notes by a Holder thereof as set forth
below and the acceptance thereof by the Company will constitute a binding
agreement between the tendering Holder and the Company upon the terms and
subject to the conditions set forth in this Prospectus and in the accompanying
Letter of Transmittal. Except as set forth below, a Holder who wishes to tender
Old Notes for exchange pursuant to the Exchange Offer must transmit a properly
completed and duly executed Letter of Transmittal, including all other documents
required by such Letter of Transmittal, to The Bank of Montreal Trust Company
(the "Exchange Agent") at one of the addresses set forth below under "Exchange
Agent" on or prior to the Expiration Date. In addition, (i) certificates for
such Old Notes must be received by the Exchange Agent along with the Letter of
Transmittal, (ii) a timely confirmation of a book-entry transfer (a "Book-Entry
Confirmation") of such Old Notes, if such procedure is available, into the
Exchange Agent's account at The Depository Trust Company (The "Book-Entry
Transfer Facility") pursuant to the procedure for book-entry transfer described
below, must be received by the Exchange
 
                                       42
<PAGE>
Agent prior to the Expiration Date or (iii) the Holder must comply with the
guaranteed delivery procedures described below. THE METHOD OF DELIVERY OF OLD
NOTES, LETTERS OF TRANSMITTAL AND ALL OTHER REQUIRED DOCUMENTS IS AT THE
ELECTION AND RISK OF THE HOLDERS. IF SUCH DELIVERY IS BY MAIL, IT IS RECOMMENDED
THAT REGISTERED MAIL, PROPERLY INSURED, WITH RETURN RECEIPT REQUESTED, BE USED.
IN ALL CASES, SUFFICIENT TIME SHOULD BE ALLOWED TO ASSURE TIMELY DELIVERY, NO
LETTERS OF TRANSMITTAL OR OLD NOTES SHOULD BE SENT TO THE COMPANY.
 
    Signatures on a Letter of Transmittal or a notice of withdrawal, as the case
may be, must be guaranteed unless the Old Notes surrendered for exchange
pursuant thereto are tendered (i) by a registered Holder of the Old Notes who
has not completed the box entitled "Special Issuance Instructions" or "Special
Delivery Instructions" on the Letter of Transmittal or (ii) for the account of
an Eligible Institution (as defined below). In the event that signatures on a
Letter of Transmittal or a notice of withdrawal, as the case may be, are
required to be guaranteed, such guarantees must be by a firm which is a member
of a registered national securities exchange or a member of the National
Association of Securities Dealers, Inc. or by a commercial bank or trust company
having an office or correspondent in the United States (collectively, "Eligible
Institutions"). If Old Notes are registered in the name of a person other than
the person signing the Letter of Transmittal, the Old Notes surrendered for
exchange must be endorsed by, or be accompanied by a written instrument or
instruments of transfer or exchange, in satisfactory form as determined by the
Company in its sole discretion, duly executed by the registered Holder with the
signature thereon guaranteed by an Eligible Institution.
 
    All questions as to the validity, form, eligibility (including time of
receipt) and acceptance of Old Notes tendered for exchange will be determined by
the Company in its sole discretion, which determination shall be final and
binding. The Company reserves the absolute right to reject any and all tenders
of any particular Old Notes not properly tendered or to not accept any
particular Old Notes which acceptance might, in the judgment of the Company or
its counsel, be unlawful. The Company also reserves the absolute right in its
sole discretion to waive any defects or irregularities or conditions of the
Exchange Offer as to any particular Old Notes either before or after the
Expiration Date (including the right to waive the ineligibility of any Holder
who seeks to tender Old Notes in the Exchange Offer). The interpretation of the
terms and conditions of the Exchange Offer as to any particular Old Notes either
before or after the Expiration Date (including the Letter of Transmittal and the
instructions thereto) by the Company shall be final and binding on all parties.
Unless waived, any defects or irregularities in connection with the tenders of
Old Notes for exchange must be cured within such reasonable period of time as
the Company shall determine. Neither the Company, the Exchange Agent nor any
other person shall be under any duty to give notification of any defect or
irregularity with respect to any tender of Old Notes for exchange, nor shall any
of them incur any liability for failure to give such notification.
 
    If the Letter of Transmittal is signed by a person or persons other than the
registered Holder or Holders of Old Notes, such Old Notes must be endorsed or
accompanied by appropriate powers of attorney, in either case signed exactly as
the name or names of the registered Holder or Holders that appear on the Old
Notes.
 
    If the Letter of Transmittal or any Old Notes or powers of attorney are
signed by trustees, executors, administrators, guardians, attorneys-in-fact,
officers or corporations or others acting in a fiduciary or representative
capacity, such person should so indicate when signing and, unless waived by the
Company, proper evidence satisfactory to the Company of its authority to so act
must be submitted.
 
    By tendering, each Holder will represent to the Company that, among other
things, (i) the New Notes acquired pursuant to the Exchange Offer are being
acquired in the ordinary course of business of the person receiving such New
Notes, whether or not such person is the Holder, (ii) neither the Holder nor any
such other person has an arrangement or understanding with any person to
participate in the distribution of such New Notes, (iii) if the Holder is not a
broker-dealer, or is a broker-dealer but will not
 
                                       43
<PAGE>
receive New Notes for its own account in exchange for Old Notes, neither the
Holder not any such other person is engaged in or intends to participate in the
distribution of such New Notes and (iv) neither the Holder nor any such other
person is an "affiliate," as defined under Rule 405 of the Securities Act, of
the Company. If the tendering Holder is a broker-dealer that will receive New
Notes for its owns account in exchange for Old Notes that were acquired as a
result of market-making activities or other trading activities, it will be
required to acknowledge that it will deliver a prospectus in connection with any
resale of such New Notes.
 
ACCEPTANCE OF OLD NOTES FOR EXCHANGE; DELIVERY OF NEW NOTES
 
    Upon satisfaction or waiver of all of the conditions to the Exchange Offer,
the Company will accept, promptly after the Expiration Date, all Old Notes
properly tendered and will issue the New Notes promptly after acceptance of the
Old Notes. See "Certain Conditions to the Exchange Offer" below. For purposes of
the Exchange Offer, the Company shall be deemed to have accepted properly
tendered Old Notes for exchange when, as and if the Company has given oral or
written notice thereof to the Exchange Agent.
 
    In all cases, issuance of New Notes for Old Notes that are accepted for
exchange pursuant to the Exchange Offer will be made only after timely receipt
by the Exchange Agent of certificates for such Old Notes or a timely Book-Entry
Confirmation of such Old Notes into the Exchange Agent's account at the
Book-Entry Transfer Facility pursuant to the book-entry transfer procedures
described below, a properly completed and duly executed Letter of Transmittal
and all other required documents. If any tendered Old Notes are not accepted for
any reason set forth in the terms and conditions of the Exchange Offer or if
certificates representing Old Notes are submitted for a greater principal amount
than the Holder desires to exchange, such unaccepted or non-exchanged Old Notes
will be returned without expense to the tendering Holder thereof (or, in the
case of Old Notes tendered by book-entry transfer into the Exchange Agent's
account at the Book-Entry Transfer Facility pursuant to the book-entry transfer
procedures described below, such non-exchanged Old Notes will be credited to an
account maintained with such Book-Entry Transfer Facility) as promptly as
practicable after the expiration or termination of the Exchange Offer.
 
INTEREST ON THE NEW NOTES
 
    The New Notes will bear interest from November 6, 1996, payable semiannually
on May 1 and November 1, of each year commencing on May 1, 1997, at the rate of
10 3/4% per annum. Holders of Old Notes whose Old Notes are accepted for
exchange will be deemed to have waived the right to receive any payment in
respect of interest on the Old Notes accrued from November 6, 1996 until the
date of the issuance of the New Notes. Consequently, holders who exchange their
Old Notes for New Notes will receive the same interest payment on May 1, 1997
(the first interest payment date with respect to the Old Notes and the New
Notes) that they would have received had they not accepted the Exchange Offer.
 
BOOK-ENTRY TRANSFER
 
    The Exchange Agent will make a request to establish an account with respect
to the Old Notes at the Book-Entry Transfer Facility for purposes of the
Exchange Offer promptly after the date of this Prospectus. Any financial
institution that is a participant in the Book-Entry Transfer Facility's systems
may make book-entry delivery of Notes by causing the Book-Entry Transfer
Facility to transfer such Notes into the Exchange Agent's account in accordance
with the Book-Entry Transfer Facility's Automated Tender Offer Program ("ATOP")
procedures for transfer. However, the exchange for the Notes so tendered will
only be made after timely confirmation of such book-entry transfer of Notes into
the Exchange Agent's account, and timely receipt by the Exchange Agent of an
Agent's Message (as such term is defined in the next sentence) and any other
documents required by the Letter of Transmittal. The term "Agent's Message"
means a message, transmitted by the Book-Entry Transfer Facility and received by
the Exchange Agent and forming a part of a Book-Entry Confirmation, which states
that the Book-Entry Transfer Facility has
 
                                       44
<PAGE>
received an express acknowledgment from a participant tendering Notes that are
the subject of such Book-Entry Confirmation that such participant has received
and agrees to be bound by the terms of the Letter of Transmittal, and that the
Company may enforce such agreement against such participant.
 
GUARANTEED DELIVERY PROCEDURES
 
    If a registered Holder of the Old Notes desires to tender such Old Notes and
the Old Notes are not immediately available, or time will not permit such
Holder's Old Notes or other required documents to reach the Exchange Agent
before the Expiration Date, or the procedure for book- entry transfer cannot be
completed on a timely basis, a tender may be effected if (i) the tender is made
through an Eligible Institution, (ii) prior to the Expiration Date, the Exchange
Agent receives from such Eligible Institution a properly completed and duly
executed Letter of Transmittal (or a facsimile thereof) and Notice of Guaranteed
Delivery, substantially in the form provided by the Company (by telegram, telex,
facsimile transmission, mail or hand delivery), setting forth the name and
address of the Holder of Old Notes and the amount of Old Notes tendered, stating
that the tender is being made thereby and guaranteeing that within five New York
Stock Exchange "(NYSE") trading days after the date of execution of the Notice
of Guaranteed Delivery, the certificates of all physically tendered Old Notes,
in proper form for transfer, or a Book-Entry Confirmation, as the case may be,
and any other documents required by the Letter of Transmittal will be deposited
by the Eligible Institution with the Exchange Agent, and (iii) the certificates
for all physically tendered Old Notes, in proper for transfer, or a Book-Entry
Confirmation, as the case may be, and all other documents required by the Letter
of Transmittal, are received by the Exchange Agent within five NYSE trading days
after the date of execution of the Notice of Guaranteed Delivery.
 
WITHDRAWAL RIGHTS
 
    Tenders of Old Notes may be withdrawn at any time prior to the Expiration
Date.
 
    For a withdrawal to be effective, a written notice of withdrawal must be
received by the Exchange Agent at one of the addresses set forth below under
"Exchange Agent." Any such notice of withdrawal must specify the name of the
person having tendered the Old Notes to be withdrawn, identify the Old Notes to
be withdrawn (including the principal amount of such Old Notes), and (where
certificates for Old Notes have been transmitted) specify the name in which such
Old Notes are registered, if different from that of the withdrawing Holder. If
certificates for Old Notes have been delivered or otherwise identified to the
Exchange Agent, then, prior to the release of such certificates, the withdrawing
Holder must also submit the serial numbers of the particular certificates to be
withdrawn and a signed notice of withdrawal with signatures guaranteed by an
Eligible Institution unless such Holder is an Eligible Institution. If Old Notes
have been tendered pursuant to the procedure for book-entry transfer described
above, any note of withdrawal must specify the name and number of the account at
the Book-Entry Transfer Facility to be credited with the withdrawn Old Notes and
otherwise comply with the procedures of such facility. All questions as to the
validity, form and eligibility (including time of receipt) of such notices will
be determined by the Company, whose determination shall be final and binding on
all parties. Any Old Notes so withdrawn will be deemed not to have been validly
tendered for exchange for purposes of the Exchange Offer. Any Old Notes which
have been tendered for exchange but which are not exchanged for any reason will
be returned to the Holder thereof without cost to such Holder (or, in the case
of Old Notes tendered by book-entry transfer into the Exchange Agent's account
at the Book-Entry Transfer Facility pursuant to the book-entry transfer
procedures described above, such Old Notes will be credited to an account
maintained with such Book-Entry Transfer Facility for the Old Notes) as soon as
practicable after withdrawal, rejection of tender or termination of the Exchange
Offer. Properly withdrawn Old Notes may be retendered by following one of the
procedures described under "Procedures for Tendering Old Notes" above at any
time on or prior to the Expiration Date.
 
                                       45
<PAGE>
CERTAIN CONDITIONS TO THE EXCHANGE OFFER
 
    Notwithstanding any other provisions of the Exchange Offer, the Company
shall not be required to accept for exchange, or to issue New Notes in exchange
for, any Old Notes and may terminate or amend the Exchange Offer, if at any time
before the acceptance of such Old Notes for exchange or the exchange of the New
Notes for such Old Notes, such acceptance or issuance would violate applicable
law or any interpretation of the staff of the SEC.
 
    The foregoing condition is for the sole benefit of the Company and may be
asserted by the Company regardless of the circumstances giving rise to such
condition or may be waived by the Company in whole or in part at any time and
from time to time in its sole discretion. The failure by the Company at any time
to exercise the foregoing rights shall not be deemed a waiver of any such right
and each such right shall be deemed on ongoing right which may be asserted at
any time and from time to time.
 
    In addition, the Company will not accept for exchange any Old Notes
tendered, and no New Notes will be issued in exchange for any such Old Notes, if
at such time any stop order shall be threatened or in effect with respect to the
Registration Statement of which this Prospectus constitutes a part or the
qualification of the Indenture under the Trust Indenture Act of 1939, as amended
(the "TIA").
 
EXCHANGE AGENT
 
    The Bank of Montreal Trust Company has been appointed as the Exchange Agent
for the Exchange Offer. All executed Letters of Transmittal should be directed
to the Exchange Agent at one of the addresses set forth below. Questions and
requests for assistance, requests for additional copies of this Prospectus or of
the Letter of Transmittal and requests for Notices of Guaranteed Delivery should
be directed to the Exchange Agent, addressed as follows:
 
                                  Deliver To:
 
               The Bank of Montreal Trust Company, Exchange Agent
                              By Mail or By Hand:
                                77 Water Street
                            New York, New York 10005
                             Attention: Amy Roberts
                                 By Facsimile:
                                 (212) 701-7684
 
                             Confirm by Telephone:
                                 (212) 701-7650
 
    DELIVERY TO AN ADDRESS OTHER THAN AS SET FORTH ABOVE OR TRANSMISSION OF
INSTRUCTIONS VIA FACSIMILE OTHER THAN AS SET FORTH ABOVE DOES NOT CONSTITUTE A
VALID DELIVERY.
 
FEES AND EXPENSES
 
    The principal solicitation is being made by mail; however, additional
solicitation may be made by telegraph, telephone or in person by officers and
regular employees of the Company and its affiliates. No additional compensation
will be paid to any such officers and employees who engage in soliciting
tenders. The Company will not make any payment to brokers, dealers, or others
soliciting acceptances of the
 
                                       46
<PAGE>
Exchange Offer. The Company, however, will pay the Exchange Agent reasonable and
customary fees for its services and will reimburse it for its reasonable
out-of-pocket expenses in connection therewith.
 
    The estimated cash expenses to be incurred in connection with the Exchange
Offer will be paid by the Company and are estimated in the aggregate to be
$125,000.
 
TRANSFER TAXES
 
    Holders who tender their Old Notes for exchange will not be obligated to pay
any transfer taxes in connection therewith, except that Holders who instruct the
Company to register New Notes in the name of, or request that Old Notes not
tendered or not accepted in the Exchange Offer to be returned to, a person other
than the registered tendering Holder will be responsible for the payment of any
applicable transfer tax thereon.
 
CONSEQUENCES OF FAILURE TO EXCHANGE
 
    Holders of Old Notes who do not exchange their Old Notes for New Notes
pursuant to the Exchange Offer will continue to be subject to the restrictions
on transfer of such Old Notes as set forth in the legend thereon. In general,
the Old Notes may not be offered or sold, unless registered under the Securities
Act, except pursuant to an exemption from, or in a transaction not subject to,
the Securities Act and applicable state securities laws. The Company does not
intend to register the Old Notes under the Securities Act. The Company believe
that, based upon interpretations contained in letters issued to third parties by
the staff of the SEC, New Notes issued pursuant to the Exchange Offer in
exchange for Old Notes may be offered for resale, resold or otherwise
transferred by each Holder thereof (other than a broker-dealer, as set forth
below, and any such Holder which is an "affiliate" of the Company within the
meaning of Rule 405 under the Securities Act) without compliance with the
registration and prospectus delivery provisions of the Securities Act provided
that such New Notes are acquired in the ordinary course of such Holder's
business and such Holder has no arrangement or understanding with any person to
participate in the distribution of such New Notes. If any Holder has any
arrangement or understanding with respect to the distribution of the New Notes
to be acquired pursuant to the Exchange Offer, such Holder (i) could not rely on
the applicable interpretations of the staff of the SEC and (ii) must comply with
the registration and prospectus delivery requirements of the Securities Act in
connection with any resale transaction. Each broker-dealer that receives New
Notes for its own account in exchange for Old Notes must acknowledge that it
will deliver a prospectus in connection with any resale of such New Notes. See
"Plan of Distribution." In addition, to comply with the securities laws of
certain jurisdictions, if applicable, the New Notes may not be offered or sold
unless they have been registered or qualified for sale in such jurisdiction or
an exemption from registration or qualification is available and is complied
with. The Company does not currently intend to take any action to register or
qualify the New Notes for resale in any such jurisdiction.
 
                                       47
<PAGE>
                                    BUSINESS
 
GENERAL
 
    PriCellular, through its subsidiaries, owns and operates FCC licensed
cellular telephone systems in the United States, primarily in smaller MSAs and
strategically located RSAs. The Company operates its Systems principally in the
Midwest and Mid-Atlantic regions in addition to markets north of New York City
and south of Albany, NY. As of September 30, 1996 on an actual basis, the
Company owned cellular interests representing approximately 4.2 million Net Pops
and had approximately 136,000 subscribers. The Company sells and markets its
products and services principally under the CELLULARONE-Registered Trademark-
brand name through a distribution network of over 60 full service retail
locations, a direct sales force and a small, select group of agents. In
addition, the Company has formed a strategic alliance with McCaw/AT&T Wireless,
a principal stockholder, allowing it to take advantage of McCaw/AT&T Wireless'
acquisition experience, vendor discounts, centralized "back office" functions
and joint marketing opportunities in markets which are adjacent to McCaw/AT&T
Wireless markets.
 
    Through selective acquisitions and asset swaps, the Company has concentrated
its efforts on creating an integrated network of cellular systems in contiguous
service areas. After giving effect to the Pending Transactions (each of which is
subject to certain conditions, including FCC approval) and the Recent
Transactions, the Company will own cellular interests representing approximately
4.7 million Net Pops with approximately 144,000 subscribers, representing a
penetration rate of 3.0%. These interests consist principally of four large
operating clusters of cellular Systems:
 
        UPPER MIDWEST CLUSTER--a 1.7 million Net Pop cluster of 14 non-wireline
    Systems covering approximately 70,000 contiguous square miles in Minnesota,
    Wisconsin and Michigan.
 
        MID-ATLANTIC CLUSTER--an 853,000 Net Pop cluster of five contiguous
    non-wireline Systems consisting of five RSAs in Ohio, Pennsylvania and West
    Virginia covering more than 10,000 contiguous square miles.
 
        NEW YORK CLUSTER--a 1.1 million Net Pop cluster of two MSAs and two RSAs
    covering more than 8,000 contiguous square miles in suburban New York
    located between New York City and the Albany, NY MSA of Southwestern Bell.
 
        KENTUCKY CLUSTER--a 775,000 Net Pop cluster of four RSAs adjacent to
    Louisville and Lexington, KY. These 38 counties cover more than 13,000
    square miles.
 
    In addition, the Company owns a 44.5% interest in a joint venture with
Southwestern Bell (which is managed and operated by Southwestern Bell),
representing 260,058 Net Pops, and certain other cellular interests.
 
    During the first nine months of 1996, the Company's customer base increased
from 78,227 to 135,840. This significant growth in subscribers was due to both
acquisitions and increased penetration of its existing markets. Revenues and
EBITDA of the Company were $81.0 million and $30.6 million, respectively, for
the nine months ended September 30, 1996, in each case before giving effect to
the Pending Transactions. On a pro forma basis, after giving effect to the
Recent Transactions and the Pending Transactions, the revenues and EBITDA of the
Company for the nine months ended September 30, 1996 would have been $94.2
million and $35.8 million, respectively. See "Unaudited Pro Forma Condensed
Consolidated Financial Statements".
 
BUSINESS STRATEGY
 
    ACQUISITION STRATEGY
 
    The Company's strategy is to continue to expand its current clusters through
the acquisition of contiguous properties and, secondarily, to target for
purchase other small to mid-sized MSAs and strategic
 
                                       48
<PAGE>
RSAs that it believes are undervalued, underdeveloped or that possess traits
indicative of potentially high cellular usage and superior financial
performance. The operation of contiguous markets permits the Company to provide
broad areas of uninterrupted service and achieve certain economies of scale,
including certain centralized marketing, administrative and engineering
functions. The Company believes that smaller MSAs and certain RSAs often exhibit
a concentration of small businesses, longer commute times and well-travelled
roads, all indicators of strong cellular use. Many of these markets serve as
hubs for retail trading areas and as business, cultural or medical centers for
populations spread over wide geographic areas. In addition, management believes
that because its markets are less densely populated, they are less likely to
face the level of competition expected to be experienced in large urban areas.
The Company intends to pursue additional acquisitions consistent with its growth
strategy and is currently engaged in a variety of preliminary discussions with
respect to possible acquisitions. There can be no assurances that the Company
will seek to acquire or be successful in acquiring any of such systems.
 
    OPERATING STRATEGY
 
    Management believes that certain of its Systems and the Systems to be
acquired in the Pending Transactions are in the early stages of their growth
cycle and afford significant opportunities for improvements in management and
operating performance. Upon acquiring a cellular system, the Company's operating
strategy is to effect certain management, operational and organizational changes
in order to increase the number and quality of subscribers and enhance operating
cash flow, while controlling subscriber acquisition costs and promoting superior
customer service. The Company seeks to accomplish these changes by employing the
following practices:
 
    DECENTRALIZED MANAGEMENT.  The Company manages each of its Systems on a
decentralized basis, delegating direct responsibility for all hiring, marketing,
distributions, customer service, churn control, billing, roaming and other
day-to-day operating decisions to the general manager of each System.
 
    General managers must strictly adhere to a budget designed to improve cash
flow and reduce churn and their compensation is linked to their ability to meet
or exceed their budgeted goals. The Company believes its decentralized
management structure fosters a strong sense of customer service and community
spirit, enables it to customize its marketing strategy to the needs of the local
market, and eliminates the need for a large corporate staff or for a centralized
multi-system customer service center that is located outside of the local
market. The Company believes that placing decision-making responsibility in the
hands of its general managers fosters the decisive actions necessary to meet
competitive challenges.
 
    AGGRESSIVE MARKETING AND PROMOTING OF CELLULAR SERVICE.  After selectively
upgrading the engineering in its cellular network, the Company implements
aggressive marketing programs to increase subscriber activations and reduce
churn. Many of these programs are designed to distinguish the Company as the
local market's highest quality cellular service provider, stressing its
localized sales offices, customer service and commitment to the community. These
programs also include offering distinctive rate plans and roaming rates to
emphasize "value" and the "advantage" of the Company's cellular service,
launching targeted advertising campaigns aimed at the most attractive cellular
user segments, creating regional marketing alliances with neighboring cellular
carriers and taking an active, visible role in community, government and charity
organizations. Management believes that the Company's positioning of its
cellular system as the local service provider often contrasts with its larger
competitors, which frequently centralize customer service and other functions
outside the local market.
 
    STRONG RETAIL AND DIRECT SALES EFFORT.  A key element of the Company's
positioning in its markets is its use of local retail stores, as well as a local
direct sales force. A retail location complemented by a direct sales force
provides the Company with more control over the sales process than if it were to
rely exclusively on independent agents. The Company has aggressively opened its
own retail stores and currently operates in excess of 60 retail locations.
Management believes that this local presence enhances its ability to provide
higher quality customer service, and that on average customers who purchase
cellular service directly from
 
                                       49
<PAGE>
the Company through its retail stores and direct sales force tend to have fewer
complaints and higher usage than subscribers who activate with independent
agents or independent retailers.
 
    DEDICATION TO CUSTOMER SERVICE.  The Company strives to maintain a high
level of customer satisfaction through a variety of techniques, including tying
sales commissions to subscriber retention, outbound telemarketing to subscribers
on a regular basis, maintaining 24-hour customer service and active ongoing
contact with new customers. The Company believes that its emphasis on superior
customer service has helped reduce its average monthly churn rate. For example,
the Company's average monthly churn rate for the nine months ended September 30,
1996 was 1.6%.
 
    SYSTEM DEVELOPMENT AND EXPANSION.  The Company develops or builds out its
cellular service areas by adding channels to existing cell sites and by building
new cell sites with an emphasis on improving coverage for hand-held phones in
heavily-trafficked areas. Such development is done for the purpose of increasing
capacity and improving coverage in response to projected subscriber demand and
in response to competitive factors. Projected subscriber demand is calculated
for each cellular service area on a cell-by-cell basis. These projections
involve a traffic analysis of usage by existing subscribers, coverage quality
analysis and an estimate of the number of additional subscribers in each such
area. In calculating projected subscriber demand, the Company builds into its
design assumptions a maximum call "blockage" rate of 2% (percentage of calls
that are not connected on first attempt at peak usage time during the day).
After calculating projected subscriber demand, the Company determines the most
cost-efficient manner of meeting such projected demand. The Company has
historically met such demand through a combination of augmenting channel
capacity in existing cell sites and building new cell sites.
 
    Cell site expansion is expected to enable the Company to continue to add
subscribers, enhance use of the systems by existing subscribers, increase roamer
traffic due to the larger geographic area covered by the cellular network and
further enhance the overall efficiency of the network.
 
                                       50
<PAGE>
CELLULAR MARKETS AND SYSTEMS
 
    The Company has concentrated its efforts on creating an integrated network
of cellular systems in each of its operating clusters. The table below
summarizes certain information concerning the Company's markets after giving
effect to the Pending Transactions. See "Acquisitions and Dispositions--Pending
Transactions".
 
<TABLE>
<CAPTION>
                                                                TOTAL                                 DATE OF
  MARKET(A)                                                      POPS      OWNERSHIP    NET POPS    ACQUISITION
- ------------------------------------------------------------  ----------  -----------  ----------  -------------
<S>                                                           <C>         <C>          <C>         <C>
UPPER MIDWEST CLUSTER
  Duluth, MN/Superior, WI MSA...............................     241,467     100.0  %     241,467  04/28/94
  Eau Claire, WI MSA........................................     143,190     97.1   %     139,610  04/28/94
  Wausau, WI MSA............................................     121,262     94.4   %     114,483  03/28/95
  MN-2A RSA.................................................      38,236     100.0  %      38,236  07/07/95
  MN-3 RSA..................................................      59,388     100.0  %      59,388  04/28/94
  MN-4 RSA..................................................      15,075     49.0   %       7,387  07/27/95
  MN-5 RSA..................................................     205,456     100.0  %     205,456  07/07/95
  MN-6 RSA..................................................     219,149     100.0  %     219,149  11/23/94(b)
  WI-1 RSA..................................................     109,248     100.0  %     109,248  04/28/94
  WI-2 RSA..................................................      84,925     100.0  %      84,925  11/18/96
  WI-3 RSA..................................................     139,189     100.0  %     139,189  11/23/94(b)
  WI-4 RSA..................................................     117,347     100.0  %     117,347  pending(c)
  WI-6A RSA.................................................      32,734     100.0  %      32,734  11/23/94(b)
  MI-1 RSA..................................................     208,779     100.0  %     208,779  03/07/95
MID-ATLANTIC CLUSTER
  OH-7 RSA..................................................     254,949     100.0  %     254,949  09/27/95
  OH-10A RSA................................................      61,785     100.0  %      61,785  09/29/95
  PA-9 RSA..................................................     187,551     100.0  %     187,551  02/02/96
  WV-2 RSA..................................................      79,307     100.0  %      79,307  12/20/95
  WV-3 RSA..................................................     269,413     100.0  %     269,413  07/23/96
NEW YORK CLUSTER
  Orange County, NY MSA.....................................     324,323     100.0  %     324,323  10/17/96
  Poughkeepsie, NY MSA......................................     262,663     94.8   %     248,932  04/23/96
  NY-5 RSA..................................................     383,960     100.0  %     383,960  12/29/95
  NY-6 RSA..................................................     111,023     100.0  %     111,023  04/23/96
KENTUCKY CLUSTER
  KY-4 RSA..................................................     242,816     100.0  %     242,816  pending(c)
  KY-5 RSA..................................................     156,107     100.0  %     156,107  pending(c)
  KY-6 RSA..................................................     256,852     100.0  %     256,852  pending(c)
  KY-8 RSA..................................................     118,814     100.0  %     118,814  pending(c)
SOUTHWESTERN BELL JOINT VENTURE
  Laredo, TX MSA............................................     168,924     44.5   %      75,171  11/30/95(b)
  IL-4 RSA..................................................     216,023     44.5   %      96,130  11/30/95(b)
  IL-6 RSA..................................................     199,453     44.5   %      88,757  11/30/95(b)
OTHER INTERESTS.............................................         n/a      n/a          74,646  various
                                                              ----------               ----------
      Total.................................................   5,029,408                4,747,934
                                                              ----------               ----------
                                                              ----------               ----------
</TABLE>
 
- ------------------------
 
(a) All of the Company's licenses are non-wireline licenses with the exception
    of the license for the Laredo, TX MSA.
 
(b) Assumes the acquisition of the remaining shares of CIS. On November 23,
    1994, the Company acquired approximately 90.8% (on a fully diluted basis) of
    the equity of CIS. As of September 30, 1996, the Company owned approximately
    93.3% (on a fully diluted basis) of the equity of CIS.
 
(c) Represents systems to be acquired by the Company as described under
    "Acquisitions and Dispositions--Pending Transactions". These acquisitions
    are not expected to be consummated prior to the closing of this Offering.
    There can be no assurances that the Company will be successful in
    consummating the Pending Transactions.
 
                                       51
<PAGE>
MARKETS
 
    UPPER MIDWEST CLUSTER
 
    The Upper Midwest Cluster consists of approximately 1.7 million Net Pops in
14 contiguous Systems and covers approximately 70,000 square miles. The Systems
in the Upper Midwest Cluster all operate under the
CELLULARONE-Registered Trademark- brand name.
 
    The Duluth/Superior market is the second largest market in Minnesota in
terms of population, according to Donnelly Market Information Service, and the
largest tourist destination in the upper Midwest, attracting more than 3.5
million tourists annually. The Company collects substantial roaming revenues in
this market from cellular telephone subscribers from other Systems who visit the
Duluth/ Superior area. The market also includes two universities each with more
than 10,000 students, the University of Minnesota at Duluth and the University
of Wisconsin at Superior.
 
    The Eau Claire market is strategically located between Minneapolis/St. Paul
and other large midwest cities such as Milwaukee, Madison and Chicago. In 1994,
Entrepreneur magazine named Eau Claire one of the 25 best cities in America for
small businesses and ranked Eau Claire as the third best small city in America
for small businesses.
 
    The largest cellular service area in the Upper Midwest Cluster in terms of
population, according to the Donnelley Market Information Service, is the MN-6
market, a significant resort and tourist destination. The market covers more
than 75 miles of I-35, the main interstate between Duluth and Minneapolis.
 
    The MN-5 RSA, situated between Minneapolis/St. Paul and Fargo, ND, includes
more than 80 miles of I-94. It includes Becker County with over 300 lakes and
the towns of Alexandria and Fergus Falls, MN. The MN-2 market, which consists of
Beltrami County, sits to the north of the MN-6 RSA and includes the resort
destination of Bemidji, MN. MN-3's main population centers are International
Falls and Grand Rapids, MN, which the Company believes have strong communities
of interest with Duluth.
 
    The WI-3 market includes important recreational and vacation areas in
northeastern Wisconsin. Rhinelander, the RSA's largest city, serves as a
regional economic and cultural hub. The Wausau, WI MSA comprises Marathon
County.
 
    In addition, the Company's Upper Midwest Cluster includes the western
portion of the upper peninsula of Michigan. The MI-1 RSA has more than 200,000
Pops and is an important year-round vacation destination for many residents of
Detroit and other midwest cities.
 
    The Systems in the Upper Midwest Cluster compete against various wireline
cellular service providers marketing under six different names. Management
believes that the diversity of competitors operating under various names and the
Company's use of the CELLULARONE-Registered Trademark- brand name affords the
Company marketing, advertising and other operational advantages relative to
those competitors. These advantages include advertising and marketing the
Company's services as a single brand name on a regional basis, allowing the
Company to set regional roaming rates, being a single cellular service provider
to corporate accounts, allowing calls to be handed-off between cell sites that
cross market borders and reducing the number of dropped calls as subscribers
exit an individual license area.
 
    THE MID-ATLANTIC CLUSTER
 
    The Mid-Atlantic Cluster comprises approximately 853,000 Net Pops and
includes portions of southeastern Ohio as well as adjacent portions of
Pennsylvania and northern West Virginia south of Pittsburgh. This contiguous
region spans five RSAs. Prior to the Company's acquisition of the Mid-Atlantic
Cluster, the Systems constituting the Mid-Atlantic Cluster were owned by three
distinct companies and operated as separate markets with separate switching
equipment. Management believes that the operation of these contiguous Systems as
a cluster will generate significant operational and marketing synergies. In
 
                                       52
<PAGE>
addition, the Mid-Atlantic Cluster abuts Columbus, OH and three MSAs owned by
McCaw/AT&T Wireless including its Pittsburgh, PA System, affording the
opportunity for joint marketing and promotions.
 
    The OH-7 RSA is an important RSA east of Columbus, OH and abuts four MSAs
including Canton, OH, the Parkersburg, WV/Marietta, OH MSA and two McCaw/AT&T
Wireless MSAs. The OH-7 RSA's principal population center is the city of
Zanesville, OH, which serves as a manufacturing, retail and medical center for
much of southeastern Ohio. The RSA includes over 60 miles of I-70 between
Columbus, OH and Pittsburgh, PA and over 75 miles of I-77 south of Cleveland,
OH.
 
    The WV-3 RSA (269,413 Pops) is situated between the Company's PA-9 and WV-2
RSAs. This RSA includes the cities of Morgantown and Clarksburg, WV and is part
of the Pittsburgh, PA MSA. The Monongalia region of nearly 100,000 Pops,
centered in Morgantown, has experienced increased economic growth in recent
years, with strong growth coming from West Virginia University as well as the
relocation of the FBI's main fingerprinting facility to the RSA. The region is a
medical hub for adjacent counties, due in part to recent expansions of the
Robert C. Byrd Health Sciences Center. The region includes significant tourist
attractions such as white water rafting and other recreational activities. Major
highways I-79 and I-68 intersect in Morgantown and I-79 serves as the main route
south from Pittsburgh. The Mid-Atlantic Cluster also includes Uniontown, PA, a
residential community of Pittsburgh, PA.
 
    THE NEW YORK CLUSTER
 
    The Company's New York Cluster consists of approximately 1.1 million Net
Pops and over 8,000 square miles in suburban New York. The New York Cluster is
adjacent to McCaw/AT&T Wireless' New York City MSA and is located between the
New York City MSA and Southwestern Bell's Albany, NY MSA. See "Acquisitions and
Dispositions--Recent Transactions". With the recent addition of the Orange
County, NY MSA, the Company's New York Cluster includes the entire Hudson
Valley/Catskill region, thereby creating significant marketing and promotional
synergies and opportunities.
 
    The Orange County, NY MSA is directly north of the New York City MSA and
abuts Westchester, Putnam and Rockland counties. Serving as a residential
community of metropolitan New York, Orange County includes the cities of
Newburgh, Middletown, Port Jervis and the affluent towns of Tuxedo and Warwick.
Major tourist destinations include The United States Military Academy at West
Point, Storm King State Park and Sterling Forest. The MSA contains more than 40
miles of the New York Thruway (I-87), approximately 50 miles of I-84 and 35
miles of Route 17.
 
    The Dutchess County, NY MSA includes the towns of Poughkeepsie, Hyde Park,
Rhinebeck and Fishkill, NY and is one of the wealthiest metropolitan areas in
the country. It contains over 80 highway miles, including 18 miles of I-84 and
40 miles of the Taconic State Parkway and is the home of Vassar College. The
Hudson Valley area has become an attractive location for small high technology
ventures, due, in part, to aggressive government and community support.
 
    The NY-5 RSA consists of the central New York counties of Sullivan, Ulster,
Ostego, Delaware and Schohaire. The 383,960 Pop RSA abuts six other New York
MSAs including the Albany, Binghamton and Orange County MSAs. The southern
portion of the RSA consists of the Catskills Region, renowned for summer resorts
(such as the Concord) and vacation homes. The RSA includes the Baseball Hall of
Fame in Cooperstown; the Soccer Hall of Fame in Oneonta, NY; Woodstock, NY;
Monticello Raceway and many other notable destinations in the Hudson River
Valley. Much of the northeast portion of the RSA serves as a residential
community of the Albany/Schenectady, NY area.
 
    The NY-5 RSA market is the eighth largest RSA (out of 415) and ranks 29th in
terms of household incomes greater than $50,000. It contains 112 miles of
interstate highways, including portions of I-87 between New York City and
Albany, portions of I-88 between Albany and Binghamton and approximately
 
                                       53
<PAGE>
90 miles of Route 17. In addition, the RSA contains two bridge crossings of the
Hudson River, each used by more than four million vehicles per year.
 
    The NY-6 RSA comprises Greene and Columbia counties and contains numerous
recreational and transit destinations such as the Hunter Mountain ski resort
area and Ski Windham. The market also contains 30 miles of the New York State
Thruway and other highway corridors.
 
    THE KENTUCKY CLUSTER
 
    The Kentucky Cluster consists of four RSAs consisting of approximately
775,000 Pops and 13,000 square miles. Three of the RSAs (KY-4, 5 and 6) form a
contiguous cluster encompassing all of Kentucky south of Louisville and
Lexington and north of the Nashville, TN MSA and other Tennessee markets. The
119,000 Pop KY-8 RSA serves the northeastern suburbs of Lexington.
 
    The economy in the region is diverse, supported by tourism as well as
rubber, automotive and apparel manufacturing (including plants of Oshkosh
B'Gosh, Fruit-of-the-Loom and Jockey International). The region also includes
Fort Knox, an important military base and the nation's gold depository.
 
    This 38 county cluster contains important highways which serve as major
roaming corridors. The cluster boasts more that 50 miles of I-65 between
Louisville and Nashville, 70 miles of I-75 between Lexington and Knoxville and
50 miles of I-64 between Lexington and Huntington, WV.
 
    The RSAs, particularly the KY-5 RSA, serve as a regional resort destination
and include Lake Cumberland, a recreational attraction that drew over six
million tourists in 1995.
 
    The cluster's main administrative office is in Richmond, KY approximately 30
miles from downtown Lexington, KY and the home of Eastern Kentucky University.
The Kentucky Cluster also includes the cities of Elizabethtown, Somerset,
Glasgow and Danville, KY.
 
    THE SOUTHWESTERN BELL JOINT VENTURE
 
    The Company owns 44.5% of a joint venture with Southwestern Bell in which
the Company contributed its System serving the Laredo, TX MSA and Southwestern
Bell contributed its Systems serving the IL-4 RSA and IL-6 RSA (the
"Southwestern Bell Joint Venture"). The Company owns 44.5% of the Systems
serving the combined 584,400 Pops, or 260,058 Net Pops. The Southwestern Bell
Joint Venture was consummated on November 30, 1995.
 
    Pursuant to the Southwestern Bell Joint Venture, the Company will receive
distributions in the first four years of the Southwestern Bell Joint Venture
increasing from $3.3 million in the first year to $5.8 million in the last year.
The Company will have the option to remain in the Southwestern Bell Joint
Venture for four years or "put" its Joint Venture interest in the Southwestern
Bell Joint Venture to Southwestern Bell at any time during the four year period
at a price beginning at $28.5 million and increasing to approximately $39.0
million at the end of the four year period. Southwestern Bell will have the
right to purchase the Company's interest during the first year at approximately
$56.0 million or on the day prior to Southwestern Bell Joint Venture's fourth
anniversary at 5% above the then "put" price. Southwestern Bell has operating
control of these properties during the term of the Southwestern Bell Joint
Venture.
 
CELLULAR OPERATIONS
 
    GENERAL
 
    The Company has concentrated its recent efforts on creating an integrated
network of Systems in its operating clusters. The Company operates four clusters
of Systems as well as Systems in certain other markets and holds minority
interests in several Systems. As of September 30, 1996 on a pro forma basis,
 
                                       54
<PAGE>
the Company had approximately 144,000 subscribers. Through the participation of
its non-wireline Systems in NACN (as described below) and other special
networking arrangements between the Company and other non-wireline operators of
cellular systems in the United States, management believes the Company's
subscribers are able to receive quality coverage throughout the United States.
 
    The following table sets forth certain information with respect to the
performance of the Company's Systems for the periods indicated. The pro forma
results give effect to the Pending Transactions and other transactions described
under "Unaudited Pro Forma Condensed Consolidated Financial Data". Accordingly,
the pro forma results set forth below principally relate to periods during which
the Company did not own or operate certain of such Systems and therefore the
Company does not believe they are necessarily indicative of the performance of
these Systems under the Company's management.
 
<TABLE>
<CAPTION>
                                                               NINE MONTHS ENDED         YEARS ENDED DECEMBER 31,
                                                               SEPTEMBER 30, 1996    ---------------------------------
                                                             ----------------------   PRO FORMA    ACTUAL     ACTUAL
                                                              PRO FORMA    ACTUAL       1995        1995       1994
                                                             -----------  ---------  -----------  ---------  ---------
<S>                                                          <C>          <C>        <C>          <C>        <C>
Ending subscribers(1)......................................     143,953     135,840      99,651      78,227     17,344
Ending penetration(2)......................................         3.0%        3.2%        2.1%        2.2%       1.0%
Average marketing costs per net subscriber addition(3).....   $     428   $     377   $     544   $     403        n/a
Average monthly revenue per subscriber(4)..................   $      80   $      85   $      84   $     107        n/a
Churn(5)...................................................         1.8%        1.6%        2.8%        2.3%       n/a
</TABLE>
 
- ------------------------
 
(1) Each billable telephone number in service represents one subscriber, not
    including test, demonstration or other telephone numbers for which payment
    is not expected.
 
(2) Represents the ratio of ending subscribers to the estimated total population
    of majority owned Systems and the Southwestern Bell Joint Venture.
 
(3) Determined by dividing the amount of marketing costs for such period by the
    net subscribers added during such period. Marketing cost represents all
    selling expenses and losses incurred on equipment sales.
 
(4) Represents the ratio of total service revenues to average monthly
    subscribers.
 
(5) Represents the average monthly churn for the periods presented. Churn equals
    the ratio of disconnected monthly subscribers to average monthly
    subscribers.
 
                                       55
<PAGE>
    Management believes that each of its Systems and certain of the Systems to
be acquired pursuant to the Pending Transactions are in the early stages of
their growth cycle and afford significant opportunities for improvements in
performance, particularly with respect to rates of penetration and churn.
Management believes that, prior to the Company's assumption of ownership, many
of the Systems had been significantly undermanaged or underdeveloped. Some of
the Systems had minimal signal coverage, had never been actively marketed and
had never developed a subscriber base. Certain other markets had adequate signal
coverage but the sales and marketing activity had largely been dormant. There
can be no assurances, however, that the Company will be able to maintain such
improvements or achieve similar improvements with respect to its other Systems.
 
    The Company has formed a strategic alliance with McCaw/AT&T Wireless which
allows it to take advantage of McCaw/AT&T Wireless' acquisition experience,
certain vendor discounts and certain services provided by McCaw/AT&T Wireless
including a variety of centralized "back office" functions. The Company believes
that purchasing cellular telephones at the volume discounts afforded by the
McCaw/ AT&T Wireless relationship allows the Company to minimize one of the
major costs associated with new subscriber additions. The volume discounts also
permit the Company to reduce the capital expenditures required for the Company's
system development and expansion. PriCellular believes that the proximity of
three of its operating clusters to McCaw/AT&T Wireless' Systems affords
significant opportunities for joint marketing, promotions and other programs.
The Company's Upper Midwest Cluster is contiguous to McCaw/AT&T Wireless'
Systems serving the Minneapolis/St. Paul, MN MSA and the St. Cloud, MN MSA. The
Company's Mid-Atlantic Cluster borders the Pittsburgh, PA, Steubenville, OH MSA
and Wheeling, WV MSAs owned by McCaw/AT&T Wireless. The Company's New York
Cluster abuts the northern border of McCaw/AT&T Wireless' New York City MSA
including Westchester and Rockland counties. The New York Cluster is also
adjacent to three MSAs owned by Southwestern Bell (with whom the Company has a
joint venture in Illinois and Texas).
 
    SUBSCRIBERS AND SYSTEM USAGE
 
    The Company's cellular subscribers have increased from approximately 17,000
as of December 31, 1994 to, on a pro forma basis, approximately 144,000 as of
September 30, 1996. The Company's subscribers fall into 12 major categories:
construction, professional/management, medical, sales, real estate, agriculture,
service industry, transportation, financial, government, manufacturing and
other, which includes low usage subscribers. Reductions in the cost of cellular
services have led to an increase in cellular telephone usage by general
consumers for nonbusiness purposes. In addition, the Company believes that
several categories of its subscribers will develop requirements for specialized
cellular applications, such as wireless data technology. As a result, the
Company believes that there is an opportunity for significant growth in each of
its existing service areas. The Company will continue to seek to broaden its
subscriber base for basic cellular services as well as to increase its offering
of customized services. The sale of custom calling features typically results in
increased usage of cellular telephones by subscribers, thereby further enhancing
revenues.
 
    MARKETING
 
    The Company markets all of its cellular products and services under the name
CELLULARONE-Registered Trademark-, one of the most recognized brand names in the
cellular industry. See "--Service Marks". The national advertising campaign
conducted by the Cellular One Group enhances the Company's advertising exposure
at a fraction of the cost of what could be achieved by the Company alone. The
Company also obtains substantial marketing benefits from the name recognition
associated with this widely used service mark, both with existing subscribers
traveling outside the Company's service areas and with potential new subscribers
moving into the Company's service areas. In addition, travelers who subscribe to
CELLULARONE-Registered Trademark- service in other markets may be more likely to
use the Company's service when they travel in the Company's service areas,
primarily due to the technical operation of the cellular telephone. Cellular
 
                                       56
<PAGE>
telephones of non-wireline subscribers are programmed to select the non-wireline
carrier (such as the Company) when roaming, unless the non-wireline carrier in
the roaming area is not yet operational or the subscriber either dials a special
code or has a cellular telephone equipped with an "A/B" (non-wireline/ wireline)
switch and selects the wireline carrier.
 
    Through its membership in NACN and other special networking arrangements,
the Company provides extended regional and national service to subscribers in
its markets, thereby allowing them to make and receive calls while in other
cellular service areas without dialing special access codes. This service
distinguishes the Company's service and call delivery features from those of
some of its competitors. NACN is the largest wireless telephone network system
in the world, linking non-wireline cellular operators throughout the United
States and Canada. NACN connects key areas across North America so that
customers can use their cellular phones to place and receive calls in these
areas as easily as they do in their home areas. Through NACN, customers receive
calls automatically without the use of complicated roaming codes as they roam in
more than 4,500 cities, or approximately 90% of the cities in the United States
and Canada. By dialing subscribers' cellular telephone numbers, the caller can
reach subscribers without knowing their location or having to dial additional
roaming access numbers. In addition, special services such as call forwarding
and call waiting automatically follow the subscribers as they travel.
 
    The Company's marketing strategy is designed to generate continued net
subscriber growth by focusing on subscribers who are likely to generate higher
than average monthly revenues and lower than average churn rates, while
simultaneously maintaining a relatively low cost of adding net subscribers. The
Company principally uses in-house sales and marketing staff and its own retail
outlets.
 
    Management has implemented its marketing strategy by training and
compensating its sales force in a manner designed to stress the importance of
customer service, high penetration levels and minimum acquisition costs per
subscriber. The Company believes that its internal sales force is better able to
select and screen new subscribers and select pricing plans that realistically
match subscriber means and needs than are independent agents. In addition, the
Company motivates its direct sales force to sell appropriate rate plans to
subscribers, thereby reducing churn, by linking payment of commissions to
subscriber retention. As a result, the Company's use of an internal sales force
keeps marketing costs low both directly, because commissions are lower, and
indirectly, because subscriber retention is higher than when independent agents
are used.
 
    The Company believes that it helps minimize its churn rate through an
after-sale telemarketing program implemented through its sales force and
customer service personnel. This program not only enhances customer loyalty,
which reduces churn, but also increases add-on sales and customer referrals. The
telemarketing program allows the sales staff to check customer satisfaction as
well as to offer additional calling features, such as voicemail, call waiting
and call forwarding.
 
    The Company's sales force works principally out of its own retail stores in
which the Company offers a full line of cellular products and services. As of
September 30, 1996, the Company maintained approximately 60 retail locations (70
locations on a pro forma basis). Ranging from 250 square feet to 4,000 square
feet, each store is fully equipped to handle customer service and telephone
maintenance and installation. Some of these stores are also authorized warranty
repair centers. The Company's stores provide subscriber-friendly retail
environments (extended hours, large selection, an expert sales staff and
convenient locations) which make the sales process quick and easy for the
subscriber.
 
    PRODUCTS AND SERVICES
 
    In addition to providing high-quality cellular telephone service in each of
its markets, the Company also offers various custom-calling features such as
voicemail, call forwarding, call waiting, three-way conference calling and no
answer transfer. The Company also sells cellular equipment at discount prices as
a way to encourage use of its mobile services. The Company continually reviews
its equipment and service pricing in order to maintain its competitive position.
 
                                       57
<PAGE>
    Several rate plans are presented to prospective customers so that they may
choose the plan that will best fit their expected calling needs. Unlike some of
its competitors, the Company designs rate plans on a market-by-market basis. The
Company's local general managers generally have the authority to modify existing
rate plans and initiate new rate plans depending upon market and competitive
conditions. Generally, these rate plans include a high-volume user plan, a
medium-volume user plan, a basic plan and an economy plan. Most rate plans
combine a fixed monthly access fee, per-minute usage charges and additional
charges for custom-calling features in a package which offers value to the
customer while enhancing airtime use and revenues for the Company. In general,
rate plans which include a higher monthly access fee typically include a lower
usage rate per minute. An ongoing review of equipment and servicing pricing is
maintained to ensure the Company's competitiveness. As appropriate, revisions to
pricing of service plans and equipment are made to meet the demands of the local
marketplace.
 
    Reciprocal agreements between each of the Company's cellular systems and the
cellular systems of other operators allow their respective subscribers to place
calls in most cellular service areas throughout the country. Roamers are charged
usage fees which are generally higher than a given cellular system's regular
usage fees, thereby resulting in a higher profit margin on roaming revenue.
Roaming revenue is a substantial source of incremental revenue for the Company
due in part to the fact that a number of the Company's cellular systems are
located along major travel corridors and because certain of the Company's
Systems are in the early stages of their growth cycle.
 
    In an effort to provide comprehensive availability of mobile communications
services to its customers throughout North America, the Company has entered into
a distribution agreement with American Mobile Satellite Corporation ("AMSC").
AMSC is licensed by the FCC to provide mobile satellite communication services
which will complement and may compete with the existing terrestrial cellular
system, providing mobile voice, fax and data communications in all areas whether
or not covered by cellular service. Subscribers will gain access to AMSC's
satellite through a cellular/satellite mobile phone which will route calls
through the cellular network in those areas covered by cellular service and will
process the call via satellite in the absence of cellular coverage.
 
    CUSTOMER SERVICE
 
    Customer service is an essential element of the Company's marketing and
operating philosophy. The Company is committed to attracting new subscribers and
retaining existing subscribers by providing consistently high-quality customer
service. In each of its cellular service areas, the Company maintains
installation and repair facilities and a local staff, including a market
manager, customer service representatives, technical and engineering staff and
sales representatives. Each cellular service area handles its own
customer-related functions such as credit evaluation, customer activations,
account adjustments and rate plan changes. Local offices and installation and
repair facilities enable the Company to service customers better, schedule
installations and make repairs. Through the use of sophisticated monitoring
equipment, technicians at the customer service center are able to monitor the
technical performance of its cellular service areas.
 
    In addition, the Company's customers generally are able to report cellular
telephone service or account problems 24-hours a day to a local office
representative. Management believes its decentralized philosophy and emphasis on
customer service in each of its markets affords it a competitive advantage over
its large competitors who typically centralize customer service outside of the
local market.
 
    SYSTEM DEVELOPMENT AND EXPANSION
 
    The Company develops or builds out its cellular service areas by adding
channels to existing cell sites and by building new cell sites with an emphasis
on improving coverage for hand-held phones in heavily-trafficked areas. Such
development is designed to increase capacity and to improve coverage in response
to projected subscriber demand and in response to competitive factors. Projected
subscriber demand is
 
                                       58
<PAGE>
calculated for each cellular service area on a cell-by-cell basis. These
projections involve a traffic analysis of usage by existing subscribers and an
estimation of the number of additional subscribers in each such area. In
calculating projected subscriber demand, the Company builds into its design
assumptions a maximum call "blockage" rate of 2% (percentage of calls that are
not connected on first attempt at peak usage time during the day). After
calculating projected subscriber demand, the Company determines the most cost-
efficient manner of meeting such projected demand. The Company has historically
met such demand through a combination of augmenting channel capacity in existing
cell sites and building new cell sites.
 
    Cell site expansion is expected to enable the Company to continue to add
subscribers, enhance use of the Systems by existing subscribers, increase roamer
traffic due to the larger geographic area covered by the cellular network and
further enhance the overall efficiency of the network. The Company believes that
the increased cellular coverage will have a positive impact on market
penetration and subscriber usage.
 
    The Company also continues to evaluate expansion through acquisitions of
other cellular properties that will further enhance its network. In evaluating
acquisition targets, the Company considers, among other things, demographic
factors, including population size and density, traffic patterns, cell site
coverage and required capital expenditures.
 
    DIGITAL CELLULAR TECHNOLOGY
 
    Over the next decade, it is expected that many cellular systems will convert
from analog to digital technology. This conversion is due in part to capacity
constraints in many of the largest cellular markets, such as New York, Los
Angeles and Chicago. As carriers reach limited capacity levels, certain calls
may be unable to be completed, especially during peak hours. Digital technology
increases system capacity and offers other advantages, often including improved
overall average signal quality, improved call security, potentially lower
incremental costs for additional subscribers and the ability to provide data
transmission services. The conversion from analog to digital technology is
expected to be an industry-wide process that will take a number of years to
complete. The exact timing and overall costs of such conversion are not yet
known. Management does not believe that its network will experience capacity
constraints in the foreseeable future that would require converting its network
from analog to digital technology.
 
    The Company prefers the TDMA technology for its Systems. The Company's
switches and many of its cell sites are equipped to provide such digital
service. The Company expects to install digital cells in certain of its Systems
beginning in early 1997. The Company's preference for TDMA ensures that the
services provided by the Company will be compatible with the digital cellular
systems currently operated by McCaw/AT&T Wireless in the New York, NY MSA, the
Minneapolis/St. Paul MSA and the Pittsburgh, PA MSA, as well as the cellular
systems operated by Southwestern Bell in upstate New York.
 
COMPETITORS AND ADJOINING SYSTEMS
 
    The Company competes with various competitors in each of its clusters.
Management believes that its integrated network of contiguous cellular systems
operating as CELLULARONE-Registered Trademark- affords it significant advantages
over many of its cellular competitors. In the Upper Midwest Cluster, the Company
competes against six distinct operators, in the Mid-Atlantic Cluster, the
Company competes against four distinct operators, and in the Kentucky Cluster,
the Company expects to compete against three distinct operators.
 
                                       59
<PAGE>
    The following chart lists the Company's cellular competitors in each of its
main clusters and the major adjoining operators.
 
<TABLE>
<CAPTION>
COMPANY CLUSTER                               CELLULAR COMPETITORS                   ADJOINING SYSTEMS
- ------------------------------------  ------------------------------------  ------------------------------------
<S>                                   <C>                                   <C>
Upper Midwest Cluster                 US West Cellular                      McCaw/AT&T Wireless
                                      United States Cellular Corp.          BellSouth
                                      CelluLink                             Western Wireless
                                      Cellular 2000
                                      CellCom
                                      Century Telephone Enterprises
 
Mid-Atlantic Cluster                  United States Cellular Corp.          McCaw/AT&T Wireless
                                      Wireless One Network                  Airtouch/Cellular
                                      Ameritech                             Communications, Inc.
                                      Bell Atlantic NYNEX                   Vanguard
 
New York Cluster                      Bell Atlantic NYNEX                   Bell Atlantic NYNEX
                                                                            McCaw/AT&T Wireless
                                                                            Southwestern Bell
                                                                            Vanguard
 
Kentucky Cluster                      BellSouth Mobility                    GTE Corp.
                                      Ramcell, Inc.                         United States Cellular Corp.
                                      Bluegrass Cellular
</TABLE>
 
TELECOMMUNICATIONS ACT OF 1996; OTHER REGULATORY DEVELOPMENTS
 
    The Telecommunications Act of 1996 ("Telecom Act") is the first legislation
enacted in over sixty years that attempts comprehensive reform of
telecommunications regulation, although the legislation did not have as a
principal focus the cellular industry. In general, the Telecom Act's goal is to
remove the statutory, regulatory and court-ordered barriers that historically
prohibited new entrants into many segments of the telecommunications industry.
To facilitate the entry of competitors, the Telecom Act imposes certain
interconnection and equal access requirements on local exchange carriers. The
FCC adopted rules on telephone number portability pursuant to which subscribers
will be able to migrate their landline telephone numbers to a cellular carrier
or other CMRS or landline carrier, or from a cellular carrier to another CMRS
carrier or a landline carrier.
 
    In August 1996, the FCC released its decision implementing the
interconnection portions of the Telecom Act. In September 1996, the FCC issued a
reconsideration of certain aspects of that decision. The FCC's decision is
complex and has been the subject of a number of petitions for additional
reconsideration and judicial review. In September 1996, the United States Court
of Appeals for the Eighth Judicial Circuit temporarily stayed the effectiveness
of the FCC's interconnection decision. The Company cannot predict the eventual
outcome of the interconnection proceeding and judicial review or the effects of
the eventual implementation of the interconnection provisions or other aspects
of the Telecom Act.
 
    The FCC's interconnection decision concluded that CMRS providers are
entitled to reciprocal compensation arrangements with incumbent local exchange
carriers and prohibited a local exchange carrier from charging CMRS providers
for terminating traffic initiated on the local exchange carrier's network. While
the FCC noted the potential for asserting jurisdiction over certain aspects of
CMRS interconnection with landline local exchange carriers, it has so far
determined to defer primarily to the states in implementing interconnection
policies pursuant to general guidelines established by the FCC. Under these
guidelines, states must set arbitrated rates for interconnection and access to
unbundled elements based upon local exchange carriers' long-run incremental
costs, plus a reasonable share of forward-looking joint and common costs. In
lieu of such cost-based rates, the FCC also established for use
 
                                       60
<PAGE>
by states a benchmark range of 0.2 per minute for end office termination pending
further cost-based studies, and subject to a possible "true-up" payment later.
 
    In its interconnection decision, the FCC declined to require cellular
carriers to comply with certain interconnection provisions of the
Telecommunications Act of 1996 applicable to local exchange carriers. Prior to
passage of the Telecom Act, the FCC had proposed to require CMRS providers to
interconnect directly with other mobile service providers but tentatively
concluded that it would be premature to adopt such a requirement. Since then,
the FCC has stated that it would revisit this issue in the future.
 
    The Telecom Act requires all carriers providing interstate services to
contribute to a federal universal service support mechanism to be established by
the FCC. The Company cannot predict the outcome of the FCC's proceeding, which
may require cellular carriers to pay charges to support universal service.
 
    The FCC has eliminated its PCS-cellular cross ownership rule, but retained a
spectrum cap on aggregation of CMRS spectrum. A cellular licensee and its
affiliates may not hold an attributable interest in more than 45 MHz of licensed
cellular, broadband PCS and SMR spectrum in a particular geographic area.
 
    The FCC has revised its rules pertaining to cellular licensees' obligations
to allow resale of cellular service. The FCC requires a cellular carrier (and
certain other wireless carriers) to permit unrestricted resale of its service
(including to other FCC-licensed wireless carriers). This rule contains a sunset
provision which provides that the rule will lapse five years following the FCC's
grant of the last group of initial broadband PCS licenses.
 
    Pursuant to an earlier amendment to the Communications Act of 1934, as
amended, Congress preempted state or local regulation of the entry of, or rates
charged by, any CMRS or private mobile service carrier. However, states were
allowed to petition the FCC for authority to continue their authority to
regulate rates and entry by August 10, 1994. Eight states filed petitions for
authority to continue such regulation and the FCC denied all of them. States may
also petition to engage in new rate and entry regulation of CMRS carriers, but
to date no state has filed such a petition.
 
SERVICE MARKS
 
    CELLULARONE-Registered Trademark- is a registered service mark with the U.S.
Patent and Trademark Office. The service mark is owned by Cellular One Group, a
Delaware general partnership of Cellular One Marketing, Inc., a subsidiary of
Southwestern Bell Mobile Systems, Inc., together with Cellular One Development,
Inc., a subsidiary of McCaw/AT&T Wireless and Vanguard Cellular Systems, Inc.
The Company uses the CELLULARONE-Registered Trademark- service mark to identify
and promote its cellular telephone service pursuant to licensing agreements with
Cellular One Group (the "Licensor"). Licensing and advertising fees are
determined based upon the population of the licensed areas. The licensing
agreements require the Company to provide high-quality cellular telephone
service to its customers and to maintain a certain minimum overall customer
satisfaction rating in surveys commissioned by the Licensor. The licensing
agreements which the Company has entered into are for original five-year terms
expiring on various dates. These agreements may be renewed at the Company's
option for three additional five-year terms.
 
EMPLOYEES AND AGENTS
 
    As of September 30, 1996, the Company had approximately 500 employees. In
addition, as of such date, the Company had agreements with numerous independent
sales agents, including car dealerships, electronics stores, paging services
companies and independent contractors. None of the Company's employees are
represented by a labor organization, and the Company's management considers its
employee relations to be good.
 
                                       61
<PAGE>
                                   MANAGEMENT
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    The following table sets forth certain information with respect to directors
and executive officers of the Company.
 
<TABLE>
<CAPTION>
NAME                                                       AGE                             OFFICE
- -----------------------------------------------------  -----------  -----------------------------------------------------
<S>                                                    <C>          <C>
 
Robert Price.........................................          64   Director, President and Assistant Treasurer
 
Stuart B. Rosenstein.................................          36   Senior Vice President, Chief Financial Officer,
                                                                    Treasurer and Assistant Secretary
 
Kim I. Pressman......................................          39   Director, Vice President, Assistant Treasurer and
                                                                    Secretary
 
Steven Price.........................................          34   Director, Senior Vice President, Corporate
                                                                    Development
 
Andrew M. Davies.....................................          34   Vice President, Intercarrier Services
 
Steven D. Flatow.....................................          42   Vice President, Marketing
 
Michael H. Wasserman.................................          53   Controller
 
Brion B. Applegate...................................          42   Director
 
Scott M. Sperling....................................          38   Director
</TABLE>
 
    Robert Price has been a Director, President and Assistant Treasurer of
PriCellular since August 1994 and of Parent since 1990. Mr. Price concurrently
serves as and has been a director and the Chief Executive Officer and President
of Price Communications since 1979. In 1992 Price Communications filed for
protection from creditors pursuant to Chapter 11 of the United States Bankruptcy
Code. Price Communications' Amended Plan of Reorganization was confirmed on June
11, 1992 and became effective on December 30, 1992. Mr. Price, an attorney, is a
former General Partner of Lazard Freres & Co. He has served as an Assistant
United States Attorney, practiced law in New York and served as Deputy Mayor of
New York City. After leaving public office, Mr. Price became Executive Vice
President of The Dreyfus Corporation and an Investment Officer of The Dreyfus
Fund. In 1972 he joined Lazard Freres & Co. Mr. Price has served as a Director
of Holly Sugar Corporation, Atlantic States Industries, The Dreyfus Corporation,
Graphic Scanning Corp. and Lane Bryant Inc., and is currently a member of The
Council on Foreign Relations. Mr. Price serves as the Representative of The
Majority Leader and President Pro Tem of the New York Senate on the Board of
Directors of the Municipal Assistance Corporation for the City of New York. In
May 1996 Mr. Price was appointed by Governor George Pataki of New York, and
unanimously approved by the New York State Senate in June 1996, to a seven year
term as a Member of the Board of Trustees of the City University of New York.
Mr. Price is also a Director and President of TLM Corporation. Mr. Price was
elected to the Company's Board of Directors as a nominee of the Price family
pursuant to a stockholders agreement among the principal stockholders of the
Company ("Stockholders Agreement").
 
    Stuart B. Rosenstein has been Senior Vice President, Chief Financial Officer
and Assistant Secretary of PriCellular since August 1994 and of Parent since
December 1993. Mr. Rosenstein has also served as Treasurer of the Company since
December 1994. From 1990 to December 1993, he was Parent's Vice President and
Controller. Prior to that time, Mr. Rosenstein, a certified public accountant,
was a senior manager with the accounting firm of Ernst & Young. Mr. Rosenstein
has a B.S. degree from SUNY at Buffalo, where he graduated MAGNA CUM LAUDE.
 
                                       62
<PAGE>
    Kim I. Pressman has been a Director, Vice President and Secretary of
PriCellular since August 1994 and of Parent since 1990. Ms. Pressman also served
as the Treasurer of Parent from 1990 and of PriCellular from August 1994, in
each case, until December 1994. Ms. Pressman is a certified public accountant
and is a graduate of Indiana University and holds an M.B.A. from New York
University. Since 1990, she has served as Executive Vice President of Price
Communications and is currently also a Director. Prior to joining Price
Communications in 1984, Ms. Pressman was employed for three years by Peat,
Marwick, Mitchell & Co., a national certified public accounting firm, and for
more than three years thereafter was Supervisor, Accounting Policies for
International Paper Company and then Manager, Accounting Operations for
Corinthian Broadcasting Division of Dun & Bradstreet Company, a large group
owner of broadcasting stations. Ms. Pressman is the Chairman and a Vice
President and Treasurer of TLM Corporation. Ms. Pressman was elected to the
Company's Board of Directors as a nominee of the Price family pursuant to the
Stockholders Agreement.
 
    Steven Price has been a Senior Vice President, Corporate Development of
PriCellular and Parent since December 1994 and prior thereto was Director of
Business Development of PriCellular since August 1994 and of Parent since April
1993. He has been a Director since September 1996. From 1990 to 1993, Mr. Price
was an attorney with Davis Polk & Wardwell. Prior thereto, Mr. Price was
appointed by President Bush to serve in the U.S. State Department as Special
Assistant to the Chief U.S. Nuclear Arms Negotiator and worked in the mergers
and acquisitions department of Goldman, Sachs & Co. Mr. Price graduated MAGNA
CUM LAUDE from Brown University, where he was elected to Phi Beta Kappa, and has
a J.D. degree from Columbia University. Mr. Price is a member of the Board of
Directors of the Cellular Telecommunications Industry Association (CTIA). Steven
Price is a director of Price Communications, Vice President and Secretary of TLM
Corporation and is the son of Robert Price.
 
    Andrew M. Davies has been Vice President, Intercarrier Operations of the
Company and Parent since October 1996. Prior to joining the Company, Mr. Davies
spent more than four years at AT&T Wireless Services, Inc. (and its predecessor,
McCaw Cellular Communications, Inc.) including stints as Manager of Intercarrier
Services and Senior Analyst, Finance. Mr. Davies, a certified public accountant
and certified managerial accountant, graduated with a B.A. in accounting from
the University of Washington.
 
    Steven D. Flatow has been a Vice President of Marketing of the Company and
Parent since August 1996. From 1994 to 1996, Mr. Flatow owned and operated SDF
Management Group, a retainer-based consulting firm serving clients in the
sports, television and promotion industries. From 1986 to 1994, Mr. Flatow
worked for National Hockey League Enterprises, Inc., where he held many
positions from Director of Marketing and Sales to Vice President, Director of
Marketing. Mr. Flatow has a B.A. degree from Cornell University and an MBA from
the University of Chicago Graduate School of Business.
 
    Michael H. Wasserman has been Controller of the Company and Parent since
March 1996. Prior to joining the Company, Mr. Wasserman served as Vice
President, Finance for Sam & Libby, Inc. and prior thereto worked in the apparel
business. Mr. Wasserman, a certified public accountant, has a B.S. degree from
Hunter College.
 
    Brion B. Applegate has been a Director of PriCellular and of Parent since
June 1994. He is a founder and general partner of Spectrum, a venture capital
fund specializing in communications and telecommunications investments. Prior
thereto, he was a general partner of funds managed by Burr, Egan, Deleage & Co.
Mr. Applegate serves on the board of several private communications entities.
Mr. Applegate originally was elected to the Company's Board of Directors as
Spectrum's nominee pursuant to the Stockholders Agreement. The right of Spectrum
to nominate a director and a member of the Executive Committee has subsequently
terminated.
 
    Scott M. Sperling has been a director of PriCellular and Parent since
February 1996. Mr. Sperling is a Managing Director of the Thomas H. Lee Company
and a General Partner of its affiliated Equity Funds. Prior to this position, he
served for ten years as a Managing Director of Harvard Private Capital Group,
Inc. From 1981-1984, Mr. Sperling was a Senior Consultant with the Boston
Consulting Group, Inc. He
 
                                       63
<PAGE>
holds an M.B.A. from Harvard Business School and a B.S. from Purdue University.
He is a Director of Beacon Properties, Inc., Softkey International, KAI Inc.,
Livent, Inc. and several private companies. Mr. Sperling is also a member of the
corporation for the Brigham and Womens Hospital and Medical Center and is the
director of several charitable organizations.
 
    The Board of Directors of the Company has established an Audit Committee and
a Compensation and Stock Option Committee. Ms. Pressman serves on the Audit
Committee. Mr. Applegate serves on the Compensation and Stock Option Committee.
The Audit Committee recommends the annual engagement of auditors, with whom the
Audit Committee will review the scope of audit and non-audit assignments,
related fees, the accounting principles used in financial reporting, internal
financial auditing procedures and the adequacy of internal control procedures.
The Company anticipates that additional directors will be appointed to the Audit
Committee as needed to ensure that a majority of the Audit Committee members are
independent directors. The Compensation and Stock Option Committee reviews and
approves the remuneration arrangements for the officers and directors of the
Company and reviews and recommends new executive compensation or stock plans in
which the officers and/or directors are eligible to participate, including the
granting of stock options.
 
    The by-laws of the Company provide for the establishment of an Executive
Committee, which the Board of Directors has established. The by-laws provide
that the Executive Committee shall consist of four members, one of which shall
be designated by each of the Price family, McCaw/AT&T Wireless, Harvard Private
Capital and THL Equity Fund except during any period in which there is a
significant overlap between the PCS licensed areas directly or indirectly owned,
operated or controlled by, or attributed to McCaw/AT&T Wireless, AT&T or any
affiliate of either and the cellular geographic service areas directly or
indirectly owned, operated or controlled by, or attributed to, the Company or
any affiliate thereof, in which case it shall consist of three members one of
which shall be designated by each of the Price family, Harvard Private Capital
and THL Equity Fund.
 
    The affirmative vote of the Executive Committee of the Company with no
members voting against is required to designate any class or series of Preferred
Stock or incur any indebtedness other than trade indebtedness incurred in the
ordinary course of the Company's business and other than indebtedness not in
excess of $1,000,000. The right of McCaw/AT&T Wireless and the THL Equity Fund
to nominate a member to the Executive Committee shall terminate (a) with respect
to McCaw/AT&T Wireless on the earlier to occur of (i) April 28, 2001 or (ii)
such time as the number of fully diluted shares held by McCaw/ AT&T Wireless is
less than 7% of the total number of fully diluted shares then outstanding and
(b) with respect to THL Equity Fund at such time as the number of fully diluted
shares held by THL Equity Fund and certain other purchasers of shares of Series
A Cumulative Convertible Preferred Stock, par value $.01 per share, of Parent is
less than 4,375,000 (without giving effect to certain reductions to the
conversion value provided in the certificate of designation to such shares and
subject to appropriate adjustment for subdivision, combination, consolidation or
reclassification of such shares into a greater or lesser number of shares). The
members of the Executive Committee are Messrs. Price and Sperling. The right of
Harvard Private Capital to nominate a director and a member of the Executive
Committee has terminated and Harvard Private Capital's nominee has resigned.
 
    The Company's directors will serve until their respective successors are
elected or until death, resignation or removal. Officers are appointed by, and
serve at the pleasure of, the Board of Directors.
 
                                       64
<PAGE>
OTHER KEY EMPLOYEES
 
<TABLE>
<CAPTION>
NAME                                                       AGE                             OFFICE
- -----------------------------------------------------  -----------  -----------------------------------------------------
<S>                                                    <C>          <C>
 
D. Michael Key.......................................          49   Director of Engineering
 
Pamela Fontana.......................................          31   Director of Corporate Development
 
Donald L. Anderson...................................          52   Regional Operations Manager--Mid-Atlantic Cluster
 
Thomas Buckley.......................................          34   Regional Operations Manager--New York Cluster
 
Randall S. Mattson...................................          37   Regional Operations Manager--Upper Midwest Cluster
 
Mark Dilcom..........................................          32   Director of Market Development
</TABLE>
 
    D. Michael Key is the Company's Director of Engineering. Prior to joining
the Company in March 1995, Mr. Key was Director of Technical Operations with
Sterling Cellular since 1990. Mr. Key has worked in the cellular industry since
1987.
 
    Pamela Fontana is Director of Corporate Development. Prior to joining the
Company, Ms. Fontana served in a similar capacity at Cellular Communications
International, Inc. Ms. Fontana has an M.A. degree in international economics
from the Johns Hopkins University and a B.A. degree from the University of
Michigan.
 
    Donald L. Anderson is the Regional Operations Manager--Mid-Atlantic Cluster.
Mr. Anderson has been involved in the telephone business for over thirty years.
He worked for Citizens Telecom, formerly General Telephone Company, and prior to
joining the Company he was Systems Manager for Highland Cellular D/B/A Cellular
One.
 
    Thomas Buckley is Regional Operations Manager--New York Cluster. Prior to
joining the Company, Mr. Buckley was the senior engineering person in the
Poughkeepsie, NY MSA for United States Cellular Corporation for the past eight
years.
 
    Randall L. Mattson is the Regional Operations Manager--Upper Midwest
Cluster. Mr. Mattson previously served as the Senior System Manager for the
Company's MI-1 RSA. Prior thereto, Mr. Mattson has worked in the cellular
industry since 1987, including as Technical Manager for Metro Mobile and
Operations Manager for C-TEC.
 
    Mark Dilcom is the Director of Market Development. Prior to joining
PriCellular in 1995, he was Senior Account Manager for Nextel and prior thereto,
held positions with Western Wireless Corporation.
 
                                       65
<PAGE>
                             PRINCIPAL STOCKHOLDERS
 
    All of the outstanding Capital Stock of the Company, consisting of 100
Shares of Common Stock, is owned by Parent. The following table provides certain
information regarding the beneficial ownership of Parent's Common Stock as of
September 30, 1996 (reflecting the 5-for-4 stock split of Parent's Common Stock
effective October 21, 1996) by (i) each of the Company's directors and officers
listed in the summary compensation table, (ii) all directors and officers as a
group and (iii) each person known to the Company to be the beneficial owner of
5% or more of any class of Parent's voting securities.
 
<TABLE>
<CAPTION>
                                                                                    BENEFICIAL OWNERSHIP OF
                                                                                 CLASS A AND B COMMON STOCK(1)
                                                                         ----------------------------------------------
<S>                                                                      <C>           <C>              <C>
                                                                                        PERCENTAGE OF    PERCENTAGE OF
                                                                                          COMBINED         COMBINED
NAME OF BENEFICIAL OWNER                                                    SHARES         CLASSES          VOTING
- -----------------------------------------------------------------------  ------------  ---------------  ---------------
DIRECTORS AND OFFICERS
Robert Price(2)........................................................     7,464,272          18.2%            22.4%
Stuart B. Rosenstein(3)................................................       184,177           0.5              0.1
Kim I. Pressman(4).....................................................        77,735           0.2           --
Steven Price(5)........................................................     4,461,406          11.5             19.3
Brion B. Applegate(6)..................................................     2,975,980           7.6              9.9
Scott Sperling(7)......................................................     6,215,000          13.7              2.8
All directors and officers as a group (6 persons)......................    19,986,601          39.1             44.1
Other 5% Stockholders
AT&T Wireless Services, Inc.(8)........................................     6,537,544          17.0             19.4
 (formerly McCaw)
 5400 Carillon Point
 Kirkland, WA 98033
Aeneas Venture Corporation.............................................     4,051,220          10.5             18.5
 (an affiliate of Harvard Private Capital Group, Inc.)(9)
 600 Atlantic Avenue, 26th Floor
 Boston, MA 02210
The Thomas H. Lee Company(10)..........................................     6,215,000          13.9              2.8
 75 State Street
 Boston, MA 02109
Putnam Investments, Inc.(11)...........................................     5,177,485          12.2              2.4
 One Post Office Square
 Boston, MA 02109
Eileen Farbman(12).....................................................     4,642,579          12.1             21.6
 c/o Suite 3200
 45 Rockefeller Plaza
 NY, NY 10020
Janus Capital Corp.(13)................................................     3,829,298           9.9              1.8
 100 Fillmore Street
 Denver, CO 80206
Spectrum Equity Investors, L.P.(14)....................................     2,975,980           7.6              9.9
 121 High Street, 26th Floor
 Boston, MA 02110
The Public School Employes' Retirement System(15)......................     3,108,000           7.5              1.4
 5 North 5th Street, Box 125
 Harrisburg, PA 17108
Price Communications Corporation(16)...................................     3,534,585           8.8              8.5
 Suite 3200
 45 Rockefeller Plaza
 NY, NY 10020
Leo Farbman(17)........................................................     1,523,438           4.0              7.1
 c/o Suite 3200
 45 Rockefeller Plaza
 NY, NY 10020
</TABLE>
 
                                       66
<PAGE>
<TABLE>
<CAPTION>
                                                                                    BENEFICIAL OWNERSHIP OF
                                                                                 CLASS A AND B COMMON STOCK(1)
                                                                         ----------------------------------------------
                                                                                        PERCENTAGE OF    PERCENTAGE OF
                                                                                          COMBINED         COMBINED
NAME OF BENEFICIAL OWNER                                                    SHARES         CLASSES          VOTING
- -----------------------------------------------------------------------  ------------  ---------------  ---------------
<S>                                                                      <C>           <C>              <C>
Alexandra Farbman(18)..................................................     1,523,438           4.0              7.1
 c/o Suite 3200
 45 Rockefeller Plaza
 NY, NY 10020
Stein Roe & Farnham Incorporated(19)...................................     1,406,250           3.7              0.7
 One South Wacker Drive
 Chicago, IL 60606
Neuberger & Berman L.P.(20)............................................       998,048           2.6              0.5
 605 Third Avenue
 New York, NY 10158
Sandler Capital Management(21).........................................       974,960           2.5              0.5
 767 Fifth Avenue
 New York, NY 10153
</TABLE>
 
- ------------------------
 
    (1) As used in this table "beneficial ownership" means the sole or shared
        power to vote or direct the voting or to dispose or direct the
        disposition of any security. A person is deemed as of any date to have
        "beneficial ownership" of any security that such person has a right to
        acquire within 60 days after such date. Any security that any person
        named above has the right to acquire within 60 days is deemed to be
        outstanding for purposes of calculating the ownership percentage of such
        person, but is not deemed to be outstanding for purposes of calculating
        the ownership percentage of any other person.
 
    (2) Consists of 425,781 shares of Class B Common Stock owned directly by Mr.
        Price, 1,380,859 shares of Class B Common Stock held by Robert Price and
        Eileen Farbman, as joint tenants, 1,380,859 shares of Class B Common
        Stock held by Robert Price and Steven Price, as joint tenants, options
        to purchase 742,188 shares of Class A Common Stock granted pursuant to
        Parent's 1994 Stock Option Plan that are currently exercisable,
        1,715,000 shares of Class A Common Stock held by Price Communications
        and warrants to purchase 1,819,585 shares of Class B Common Stock held
        by Price Communications that are currently exercisable. See footnote
        (17).
 
    (3) Consists of 3,906 shares of Class B Common Stock owned directly by Mr.
        Rosenstein, 4,178 shares of Class A Common Stock owned directly by Mr.
        Rosenstein, 5,078 shares of Class A Common Stock held by Stuart
        Rosenstein as custodian for his daughter, 195 shares of Class A Common
        Stock held by Stuart Rosenstein as custodian for his son and options to
        purchase 153,320 shares of Class A Common Stock granted pursuant to
        Parent's 1994 Stock Option Plan that are currently exercisable. Includes
        17,500 options to purchase shares of Class A Common Stock held in
        custody for his children that are currently exercisable. Does not
        include options to purchase 190,234 shares of Class A Common Stock
        granted pursuant to Parent's 1994 Stock Option Plan that are not
        exercisable within 60 days.
 
    (4) Consists of 3,906 shares of Class B Common Stock owned directly by Ms.
        Pressman and options to purchase 48,829 shares of Class A Common Stock
        granted pursuant to Parent's 1994 Stock Option Plan that are currently
        exercisable. Does not include options to purchase 53,125 shares of Class
        A Common Stock granted pursuant to Parent's 1994 Stock Option Plan that
        are not exercisable within 60 days. Includes 25,000 options to purchase
        shares of Class A Common Stock held in custody for her children that are
        currently exercisable.
 
    (5) Consists of 2,754,609 shares of Class B Common Stock owned directly by
        Mr. Price, 1,380,859 shares of Class B Common Stock held by Robert Price
        and Steven Price, as joint tenants, 68,633 shares of Class A Common
        Stock owned directly by Mr. Price and options to purchase 153,320 shares
        of Class A Common Stock granted pursuant to Parent's 1994 Stock Option
        Plan that are currently exercisable. Includes 103,985 options to
        purchase shares of Class A Common Stock held in custody for his
        daughter. Does not include options to purchase 146,484 shares of Class A
 
                                       67
<PAGE>
        Common Stock granted pursuant to Parent's 1994 Stock Option Plan that
        are not exercisable within 60 days. Steven Price is the son of Robert
        Price.
 
    (6) All of such shares of Class A Common stock and Class B Common Stock are
        owned by Spectrum and attributed to Mr. Applegate, a General Partner of
        Spectrum, pursuant to the definition of beneficial ownership provided in
        footnote (1).
 
    (7) All such shares of Class A Common Stock are owned by The Thomas H. Lee
        Company and attributed to Mr. Sperling, a Managing Director of The
        Thomas H. Lee Company, pursuant to the definition of beneficial
        ownership provided in footnote (1).
 
    (8) Consists of 3,925,781 shares of Class B Common Stock and 2,611,763
        shares of Class A Common Stock.
 
    (9) Consists of 3,994,945 shares of Class B Common Stock currently
        outstanding and warrants to purchase 56,275 shares of Class B Common
        Stock that are currently exercisable. The per share price at which
        shares may be purchased pursuant to the warrants is $4.75 subject to
        adjustment.
 
   (10) Consists of 6,215,000 shares of Class A Common Stock currently issuable
        (subject to adjustments) upon conversion of 54,728 shares of Parent's
        Series A Cumulative Convertible Preferred Stock (the "Convertible
        Preferred Stock") held by Thomas H. Lee Equity Fund III L.P. and 5,272
        shares of Convertible Preferred Stock held by THL-CCI Investors Limited
        Partnership.
 
   (11) Consists of 4,031,000 shares of Class A Common Stock issuable upon
        conversion of Parent's outstanding 10 3/4% Senior Subordinated
        Convertible Discount Notes due 2004 and 1,146,485 shares of Class A
        Common Stock. Information with respect to the shares of Class A Common
        Stock held is based on a Schedule 13G dated February 8, 1995, which
        reflects the collective beneficial ownership of Marsh & McLennan
        Companies, Inc., Putnam Investments, Inc. and its two wholly owned
        registered investment advisers (Putnam Investment Management, Inc. and
        The Putnam Advisory Company, Inc.) and the Putnam New Opportunities Fund
        (the "Fund") (collectively, the "Putnam Entities"). According to the
        Schedule 13G, none of the Putnam Entities have the sole power to vote or
        dispose of any such shares of Class A Common Stock nor (except the Fund
        with respect to 506,250 of such shares) the shared power to vote any of
        such shares and all of the Putnam Entities have the shared power to
        dispose of such shares.
 
   (12) Consists of 214,844 shares of Class B Common Stock owned directly by Ms.
        Farbman, 1,380,859 shares of Class B Common Stock held by Robert Price
        and Eileen Farbman, as joint tenants, 761,719 shares of Class B Common
        Stock held by Eileen Farbman and Leo Farbman, as joint tenants, 761,719
        shares of Class B Common Stock held by Eileen Farbman and Alexandra
        Farbman, as joint tenants and 761,719 shares of Class B Common Stock
        held by Eileen Farbman as custodian for Leo Farbman UGTMA until age 21
        and 761,719 shares of Class B Common Stock held by Eileen Farbman as
        custodian for Alexandra Farbman UGTMA until age 21. Eileen Farbman is
        the daughter of Robert Price.
 
   (13) Consists of 3,829,298 shares of Class A Common Stock.
 
   (14) Consists of 2,055,989 shares of Class B Common Stock, 298,491 shares of
        Class A Common Stock currently outstanding and 621,500 shares of Class A
        Common Stock currently issuable upon conversion of 6,000 shares of the
        Convertible Preferred Stock.
 
   (15) Consists of 3,051,954 shares of Class A Common Stock currently issuable
        upon conversion of 30,000 shares of the Convertible Preferred Stock.
 
   (16) Consists of 1,715,000 shares of Class A Common Stock currently
        outstanding and 1,819,585 shares of Class B Common Stock issuable
        pursuant to warrants that are currently exercisable. The per share price
        at which shares may be purchased pursuant to the warrants is $5.01
        subject to adjustment.
 
   (17) Consists of 761,719 shares of Class B Common Stock held by Eileen
        Farbman and Leo Farbman, as joint tenants and 761,719 shares of Class B
        Common Stock held by Eileen Farbman as
 
                                       68
<PAGE>
        custodian for Leo Farbman UGTMA until age 21. Leo Farbman is the son of
        Eileen Farbman and grandson of Robert Price.
 
   (18) Consists of 761,719 shares of Class B Common Stock held by Eileen
        Farbman and Alexandra Farbman, as joint tenants and 761,719 shares of
        Class B Common Stock held by Eileen Farbman as custodian for Alexandra
        Farbman UGTMA until age 21. Alexandra Farbman is the daughter of Eileen
        Farbman and granddaughter of Robert Price.
 
   (19) Represents 1,406,250 shares of Class A Common Stock. Information is
        based on a Schedule 13G dated February 12, 1996, which reflects the
        collective beneficial ownership of Stein Roe & Farnham Incorporated
        ("SR&F") and the Stein Roe Special Fund, Inc. (the "Special Fund").
        According to the Schedule 13G, the Special Fund has the sole power to
        vote such shares of Class A Common Stock and SR&F has the sole power to
        dispose of such shares.
 
   (20) Represents 998,048 shares of Class A Common Stock. Information is based
        on a Schedule 13G dated February 12, 1996, which reflects the collective
        beneficial ownership of Neuberger & Berman L.P., Neuberger & Berman
        Management Inc. and Neuberger & Berman Focus Portfolio (collectively,
        the "Neuberger Entities"). According to the Schedule 13G, each of the
        Neuberger Entities has shared power to vote or dispose of any of such
        shares of Class A Common Stock.
 
   (21) Represents 974,960 shares of Class A Common Stock. Information is based
        on a Schedule 13D dated June 27, 1996, which reflects the collective
        beneficial ownership of Sandler Capital Management ("SCM"), Harvey
        Sandler, Barry Lewis, John Kornreich, Michael Marocco, Andrew Sandler
        and Phyllis Sandler. Harvey Sandler and Phyllis Sandler have sole power
        to vote and to dispose of 187,773 and 20,969 of such shares of Class A
        Common Stock, respectively. SCM and each of Harvey Sandler, Barry Lewis,
        John Kornreich, Michael Marocco and Andrew Sandler have shared power to
        vote and to dispose of 348,719 and 417,500 of such shares, respectively.
 
                                       69
<PAGE>
                              DESCRIPTION OF NOTES
 
GENERAL
 
    The New Notes will be issued under the Indenture, dated as of November 1,
1996 (the "Indenture"), by and among the Company and The Bank of Montreal Trust
Company, as trustee (the "Trustee"), which has been filed as an exhibit to the
Registration Statement of which this Prospectus constitutes a part. The terms of
the Notes include those stated in the Indenture and those made part of the
Indenture by reference to the Trust Indenture Act of 1939 (the "Trust Indenture
Act"). The Notes are subject to all such terms, and holders of Notes are
referred to the Indenture and the Trust Indenture Act for a statement thereof.
The following summaries of certain provisions of the Indenture are summaries
only, do not purport to be complete and are qualified in their entirety by
reference to all of the provisions of those documents. Capitalized terms used
herein and not otherwise defined shall have the meanings assigned to them in the
Indenture. Wherever particular provisions of the Indenture are referred to in
this summary, such provisions are incorporated by reference as a part of the
statements made and such statements are qualified in their entirety by such
reference.
 
    The terms of the New Notes are identical in all material respects to the
terms of the Old Notes, except for certain transfer restrictions and
registration rights relating to the Old Notes and except that, if the Exchange
Offer is not consummated by          , 1997, Holders that have complied with
their obligations under the Registration Rights Agreement will be entitled,
subject to certain exceptions, to liquidated damages in an amount equal to $.05
per calendar week per $1,000 principal amount of Old Notes held by such Holder
until          , 1997 and up to $.25 per calendar week per $1,000 principal
amount thereafter until the consummation of the Exchange Offer.
 
    The Notes will be general unsecured obligations of the Company ranking
senior to all subordinated Indebtedness of the Company and PARI PASSU in right
of payment to all other existing and future Indebtedness of the Company. As of
September 30, 1996, on a pro forma basis after giving effect to the issuance and
sale of the Notes, the application of the estimated net proceeds therefrom and
the Pending Transactions described herein under "Unaudited Pro Forma Condensed
Consolidated Financial Statements," the Company would have had no senior
Indebtedness outstanding other than the Notes offered hereby and $303.5 million
of subordinated Indebtedness. The Company is a holding company and, therefore,
the Notes will be effectively subordinated to all liabilities (including trade
payables) of the Company's subsidiaries, which at September 30, 1996, on a pro
forma basis as described above, would have been $28.2 million. The Notes will be
issued only in fully registered form, without coupons, in denominations of
$1,000 and integral multiples thereof.
 
    The Notes will mature on November 1, 2004. The Notes will bear interest at
the rate per annum stated on the cover page of this Prospectus from November 6,
1996 or from the most recent Interest Payment Date to which interest has been
paid or provided for, payable semi-annually on May 1 and November 1 of each
year, commencing May 1, 1997 to the Persons in whose names such Notes are
registered at the close of business on the April 15 or October 15 preceding such
Interest Payment Date.
 
    The Indenture does not contain provisions which would afford Holders of the
Notes protection in the event of a decline in the Company's credit quality
resulting from highly leveraged or other similar transactions involving the
Company.
 
    Principal of, premium, liquidated damages, if any, and interest on the Notes
will be payable, and, subject to the following provisions, the Notes may be
presented for registration of transfer or exchange, at the office or agency of
the Company maintained for such purpose, which office or agency shall be
maintained in the Borough of Manhattan of The City of New York. At the option of
the Company, payment of interest may be made by check mailed to the Holders of
the Notes at the addresses set forth upon the registry books of the Company. No
service charge will be made for any registration of transfer or exchange of
Notes, but the Company may require payment of a sum sufficient to cover any tax
or other
 
                                       70
<PAGE>
governmental charge payable in connection therewith. Until otherwise designated
by the Company, the Company's office or agency will be the corporate trust
office of the Trustee presently located at 77 Water Street, 4th Floor, New York,
New York 10005 c/o Corporate Trust Department.
 
    The Company conducts its operations through its subsidiaries. Accordingly,
the Company's ability to meet its cash obligations is dependent upon the ability
of its subsidiaries to make cash distributions to the Company. Furthermore, any
right of the Company to receive the assets of any of its subsidiaries upon any
such subsidiary's liquidation (and the consequent right of the Holders of the
Notes to participate in the distribution of the proceeds of those assets)
effectively will be subordinated by operation of law to the claims of such
subsidiary's creditors (including trade creditors) and holders of its preferred
stock, except to the extent that the Company is itself recognized as a creditor
or preferred stockholder of such subsidiary, in which case the claims of the
Company would still be subordinate to any indebtedness or preferred stock of
such subsidiary senior in right of payment to that held by the Company. In the
event of the liquidation, bankruptcy, reorganization, insolvency, receivership
or similar proceeding or any assignment for the benefit of the creditors of the
Company or a marshalling of assets or liabilities of the Company, Holders of the
Notes may receive ratably less than other such creditors or interest holders.
 
OPTIONAL REDEMPTION
 
    The Company will not have the right to redeem any Notes prior to November 1,
2000. On or after November 1, 2000, the Company will have the right to redeem
all or any part of the Notes in cash at the redemption prices (expressed as a
percentage of the aggregate principal amount thereof) set forth below, in each
case including accrued and unpaid interest, if any, to the applicable Redemption
Date (subject to the right of Holders of record on the relevant Regular Record
Date to receive interest due on an Interest Payment Date that is on or prior to
the Redemption Date) if redeemed during the 12-month period beginning November
1, of the years indicated below:
 
<TABLE>
<CAPTION>
                                                                                   REDEMPTION
YEAR                                                                                  PRICE
- ---------------------------------------------------------------------------------  -----------
<S>                                                                                <C>
2000.............................................................................     105.375%
2001.............................................................................     103.583%
2002.............................................................................     101.791%
2003 and thereafter..............................................................     100.000%
</TABLE>
 
    In the case of a partial redemption, the Trustee shall select the Notes or
portions thereof for redemption on a PRO RATA basis or in such other manner as
it deems appropriate and fair. The Notes may be redeemed in part in multiples of
$1,000 only.
 
    The Notes will not have the benefit of a sinking fund.
 
    Subject to the following, notice of any redemption will be sent, by
first-class mail, at least 30 days and not more than 60 days prior to the date
fixed for redemption to the Holder of each Note to be redeemed to such Holder's
last address as then shown upon the books of the Registrar. Any notice which
relates to a Note to be redeemed in part only must state the portion of the
principal amount to be redeemed and must state that on and after the date fixed
for redemption, upon surrender of such Note, a new Note or Notes in a principal
amount equal to the unredeemed portion thereof will be issued. On and after the
date fixed for redemption, interest will cease to accrue on the portions of the
Notes called for redemption.
 
CERTAIN COVENANTS
 
    REPURCHASE OF NOTES AT THE OPTION OF THE HOLDER UPON A CHANGE OF CONTROL
 
    The Indenture provides that in the event that a Change of Control has
occurred, each Holder of Notes will have the right, at such holder's option,
pursuant to an irrevocable and unconditional offer by the
 
                                       71
<PAGE>
Company (the "Change of Control Offer"), to require the Company to repurchase
all or any part (equal to $1,000 principal amount or an integral multiple
thereof) of such Holder's Notes, on a date (the "Change of Control Purchase
Date") that is no later than 45 Business Days after the occurrence of such
Change of Control at a cash price (the "Change of Control Purchase Price") equal
to 101% of the aggregate principal amount thereof, together with any accrued and
unpaid interest to the Change of Control Purchase Date. The Change of Control
Offer shall be made within 20 Business Days following a Change of Control and
shall remain open for 20 Business Days following its commencement (the "Change
of Control Offer Period"). Upon expiration of the Change of Control Offer
Period, the Company shall purchase all Notes properly tendered in response to
the Change of Control Offer.
 
    On or before the Change of Control Purchase Date, the Company will (i)
accept for payment Notes or portions thereof properly tendered pursuant to the
Change of Control Offer, (ii) deposit with the Paying Agent cash sufficient to
pay the Change of Control Purchase Price (together with accrued and unpaid
interest) of all Notes so tendered and (iii) deliver to the Trustee Notes so
accepted together with an Officers' Certificate listing the Notes or portions
thereof being purchased by the Company. The Paying Agent promptly will deliver
to the Holders of Notes so accepted payment in an amount equal to the Change of
Control Purchase Price (together with any accrued and unpaid interest), and the
Trustee will promptly authenticate and mail or deliver to such Holders a new
Note equal in principal amount to any unpurchased portion of the Note
surrendered. Any Notes not so accepted will be promptly mailed or delivered by
the Company to the Holder thereof. The Company will announce publicly the
results of the Change of Control Offer on or as soon as practicable after the
Change of Control Purchase Date.
 
    The Change of Control purchase feature of the Notes may make more difficult
or discourage a takeover of the Company or Parent, and, thus, the removal of
incumbent management. The Change of Control purchase feature resulted from
negotiations between the Company, Parent and the Initial Purchasers and is not
the result of any intention on the part of the Company or Parent or their
management to discourage the acquisition of the Company or Parent.
 
    Any Change of Control Offer will be made in compliance with all applicable
laws, rules and regulations, including, if applicable, Regulation 14E under the
Exchange Act and the rules thereunder and all other applicable Federal and state
securities laws and the Company may modify a Change of Control Offer to the
extent necessary to effect such compliance.
 
    LIMITATION ON INCURRENCE OF ADDITIONAL INDEBTEDNESS
 
    The Indenture provides that after the Issue Date the Company will not, and
will not permit any of its Restricted Subsidiaries to, directly or indirectly,
issue, create, incur, assume, guarantee or otherwise directly or indirectly
become liable for (including as a result of an acquisition), or otherwise become
responsible for, contingently or otherwise (individually or collectively, to
"Incur" or, as appropriate, an "Incurrence"), any Indebtedness. Neither the
accrual of interest (including the issuance of "pay in kind" securities or
similar instruments in respect of such accrued interest) pursuant to the terms
of Indebtedness Incurred in compliance with this covenant, nor the accretion of
original issue discount, nor the mere extension of the maturity of any
Indebtedness shall be deemed to be an Incurrence of Indebtedness.
 
    Notwithstanding the foregoing, if there exists no Default or Event of
Default immediately prior and subsequent thereto, the Company may incur
Indebtedness if the Company's Annualized Operating Cash Flow Ratio, after giving
effect to the Incurrence of such Indebtedness, would have been less than 8 to 1.
 
    In addition, if there exists no Default or Event of Default immediately
prior and subsequent thereto, the foregoing limitations will not apply to the
Incurrence of (i) Indebtedness by the Company or any of its Restricted
Subsidiaries constituting Existing Indebtedness, reduced by repayments of and
permanent reductions in commitments in satisfaction of the Net Cash Proceeds
application requirement set forth in the "Limitation on Asset Sales and Sales of
Subsidiary Stock" covenant and by repayments and permanent reductions in amounts
outstanding pursuant to scheduled amortizations and mandatory prepayments in
 
                                       72
<PAGE>
accordance with the terms thereof, (ii) Indebtedness by the Company evidenced by
the Notes, (iii)(A) Permitted Acquisition Indebtedness by the Company that
satisfies the provisions of clause (x) of the definition thereof or (B)
Permitted Acquisition Indebtedness by any Restricted Subsidiary that satisfies
the provisions of clause (y) of the definition thereof, (iv) Indebtedness
between the Company and any Restricted Subsidiary of the Company or between
Restricted Subsidiaries of the Company, PROVIDED that, in the case of
Indebtedness of the Company, such obligations shall be unsecured and
subordinated in all respects to the Holders' rights pursuant to the Notes, (v)
Capitalized Lease Obligations and Purchase Money Indebtedness in an aggregate
amount or aggregate principal amount, as the case may be, outstanding at any
time not to exceed in the aggregate $10,000,000, PROVIDED that in the case of
Purchase Money Indebtedness, such Indebtedness shall not constitute less than
75% nor more than 100% of the cost (determined in accordance with GAAP) to the
Company or such Restricted Subsidiary of the property purchased or leased with
the proceeds thereof, (vi) Indebtedness of the Company or any Restricted
Subsidiary arising from agreements providing for indemnification, adjustment of
purchase price or similar obligations, or from guarantees or letters of credit,
surety bonds or performance bonds securing any obligations of the Company or its
Restricted Subsidiaries pursuant to such agreements, in any case Incurred in
connection with the disposition of any business, assets or Restricted Subsidiary
of the Company to the extent none of the foregoing results in the obligation to
repay an obligation for money borrowed by any Person and are limited in
aggregate amount to no greater than 10% of the fair market value of such
business, assets or Restricted Subsidiary so disposed of, (vii) any guarantee by
any Restricted Subsidiary of any (A) Senior Indebtedness Incurred in compliance
with this covenant or (B) Indebtedness Incurred pursuant to clause (ix) of this
paragraph, (viii) Indebtedness of the Company or any Restricted Subsidiary under
standby letters of credit or reimbursement obligations with respect thereto
issued in the ordinary course of business and consistent with industry practices
limited in aggregate amount to $2,000,000 at any one time outstanding, (ix)
Indebtedness of the Company (other than Indebtedness permitted by clauses (i)
through (viii) or (x) hereof) not to exceed $50,000,000 at any one time
outstanding and (x) Refinancing Indebtedness Incurred to extend, renew, replace
or refund Indebtedness permitted under clauses (i) (as so reduced in amount),
(ii), (iii) and (x) of this paragraph.
 
    Indebtedness of any Person that is not a Restricted Subsidiary of the
Company (or that is a Non-Recourse Restricted Subsidiary designated to be a
Restricted Subsidiary, but no longer a Non-Recourse Restricted Subsidiary),
which Indebtedness is outstanding at the time such Person becomes such a
Restricted Subsidiary of the Company or is merged with or into or consolidated
with the Company or a Restricted Subsidiary of the Company shall be deemed to
have been Incurred, as the case may be, at the time such Person becomes such a
Restricted Subsidiary of the Company, or is merged with or into or consolidated
with the Company or a Restricted Subsidiary of the Company.
 
    LIMITATION ON RESTRICTED PAYMENTS
 
    The Indenture provides that after the Issue Date the Company will not, and
will not permit any of its Restricted Subsidiaries to, directly or indirectly,
make any Restricted Payment, if, immediately prior or after giving effect
thereto (a) a Default or an Event of Default would exist, (b) the Company's
Annualized Operating Cash Flow Ratio for the Reference Period would exceed 8.7
to 1, or (c) the aggregate amount of all Restricted Payments made by the Company
and its Restricted Subsidiaries, including such proposed Restricted Payment (if
not made in cash, then the fair market value of any property used therefor) from
and after the Issue Date and on or prior to the date of such Restricted Payment,
shall exceed the sum of (i) the amount determined by subtracting (x) 2.0 times
the aggregate Consolidated Interest Expense of the Company for the period (taken
as one accounting period) from the Issue Date to the last day of the last full
fiscal quarter prior to the date of the proposed Restricted Payment (the
"Computation Period") from (y) Operating Cash Flow of the Company for the
Computation Period, plus (ii) the aggregate Net Proceeds received by the Company
from the sale (other than to a Subsidiary of the Company) of its Qualified
Capital Stock after the Issue Date and on or prior to the date of such
Restricted Payment, plus (iii) to the extent not otherwise included in clauses
(i) or (ii), above, an amount equal to the net reduction in
 
                                       73
<PAGE>
Investments in Unrestricted Subsidiaries resulting from payments of dividends,
repayment of loans or advances, or other transfers of assets, in each case to
the Company or any Wholly Owned Restricted Subsidiary of the Company from
Unrestricted Subsidiaries, or from redesignations of Unrestricted Subsidiaries
as Restricted Subsidiaries (valued in each case as provided in the definition of
"Investments"), not to exceed, in the case of any Unrestricted Subsidiary, the
amount of Investments previously made by the Company and any Restricted
Subsidiary in such Unrestricted Subsidiary.
 
    Notwithstanding the foregoing, the provisions set forth in clause (b) or (c)
of the immediately preceding paragraph will not prohibit (i) the use of an
aggregate of $12,000,000 to be used for Restricted Payments not otherwise
permitted by this "Limitation on Restricted Payments" covenant, (ii) the payment
of any dividend within 60 days after the date of its declaration if such
dividend could have been made on the date of its declaration in compliance with
the foregoing provisions and (iii) the redemption, defeasance, repurchase or
other acquisition or retirement of any Indebtedness or Capital Stock of the
Company or its Restricted Subsidiaries either in exchange for or out of the Net
Proceeds of the substantially concurrent sale (other than to a Subsidiary of the
Company) of Qualified Capital Stock (in the case of any redemption, defeasance,
repurchase or other acquisition or retirement of any Junior Indebtedness or
Capital Stock of the Company or its Restricted Subsidiaries) or Junior
Indebtedness (in the case of any redemption, defeasance, repurchase or other
acquisition or retirement of any Indebtedness of the Company or its Restricted
Subsidiaries) of the Company.
 
    In determining the aggregate amount expended for Restricted Payments in
accordance with clause (c) of the first paragraph of this description of the
"Limitations on Restricted Payments" covenant, 100% of the amounts expended
under clauses (i) through (iii) of the immediately preceding paragraph shall be
deducted.
 
    LIMITATION ON RESTRICTING SUBSIDIARY DIVIDENDS
 
    The Indenture provides that the Company will not, and will not permit any of
its Restricted Subsidiaries to, directly or indirectly, create, assume or suffer
to exist any consensual encumbrance or restriction on the ability of any
Restricted Subsidiary of the Company to pay dividends or make other
distributions on the Capital Stock of any Restricted Subsidiary of the Company
or pay or satisfy any obligation to the Company or any of its Restricted
Subsidiaries or otherwise transfer assets or make or pay loans or advances to
the Company or any of its Restricted Subsidiaries, except encumbrances and
restrictions existing under (i) the Indenture and the Notes, (ii) any Existing
Indebtedness, (iii) the Credit Agreement, (iv) any applicable law or any
governmental or administrative regulation or order, (v) Refinancing Indebtedness
permitted under the Indenture, PROVIDED that the restrictions contained in the
instruments governing such Refinancing Indebtedness are no more restrictive in
the aggregate than those contained in the instruments governing the Indebtedness
being refinanced immediately prior to such refinancing, (vi) restrictions with
respect solely to a Restricted Subsidiary of the Company imposed pursuant to a
binding agreement which has been entered into for the sale or disposition of all
or substantially all of the Capital Stock or assets of such Restricted
Subsidiary, PROVIDED such restrictions apply solely to the Capital Stock or
assets being sold of such Restricted Subsidiary, (vii) restrictions contained in
any agreement relating to the financing of the acquisition of a Person or real
or tangible personal property after the Issue Date which are not applicable to
any Person or property, other than the Person or property so acquired and which
either (A) were not put in place in anticipation of or in connection with such
acquisition or (B) constituted Permitted Acquisition Indebtedness of a Person
satisfying the provisions of clause (y) of the definition thereof or (viii) any
agreement (other than those referred to in clause (vii)) of a Person acquired by
the Company or a Restricted Subsidiary of the Company, which restrictions
existed at the time of acquisition. Notwithstanding the foregoing, neither (a)
customary provisions restricting subletting or assignment of any lease entered
into the ordinary course of business, consistent with past practices nor (b)
Liens on assets securing Senior Indebtedness, shall in and of themselves be
considered a
 
                                       74
<PAGE>
restriction on the ability of the applicable Restricted Subsidiary to transfer
such agreement or assets, as the case may be.
 
    LIMITATION ON USE OF PROCEEDS; OFFER TO PURCHASE
 
    At least $95,000,000 of all proceeds (net of underwriting discounts and
commissions and other transaction expenses received by the Company from the sale
of the Old Notes) shall be applied by the Company to Permitted Proceeds Uses.
Simultaneously with the closing of the sale of the Notes, the net proceeds
therefrom shall either be applied concurrently with the closing of the sale of
the Notes to the purchase of properties constituting Pending Transactions or be
held by the Company in a segregated account, pending the application of such net
proceeds in compliance with this covenant.
 
    In the event that at least $95,000,000 of the proceeds have not been so
applied by the Company on or before March 26, 1997 the Company will make an
unconditional and irrevocable pro rata offer to all Holders of the Notes (a
"Proceeds Purchase Offer") to repurchase for cash, such Holders' outstanding
Notes with an original aggregate issue price equal to the net proceeds (as
determined above) from the sale of the Notes, less the amount thereof previously
applied to Permitted Proceeds Uses (the "Proceeds Purchase Offer Amount"), at a
purchase price (the "Proceeds Purchase Offer Price") equal to 101% of the
aggregate principal amount thereof, plus accrued and unpaid interest to the date
of repurchase. The Company will be required to keep the Proceeds Purchase Offer
open for 20 Business Days following its commencement and no longer, except to
the extent that a longer period is required by applicable law (the "Proceeds
Purchase Offer Period"). Upon the expiration of the Proceeds Purchase Offer
Period, the Company shall apply the Proceeds Purchase Offer Amount to the
repurchase, on a pro rata basis, of all outstanding Notes tendered pursuant to
the Proceeds Purchase Offer at the Proceeds Purchase Offer Price.
 
    LIMITATION ON TRANSACTIONS WITH RELATED PERSONS
 
    The Indenture provides that, after the Issue Date, the Company will not, and
will not permit any of its Restricted Subsidiaries or Unrestricted Subsidiaries
to, enter into any contract, agreement, arrangement or transaction with any
Related Person (each a "Related Person Transaction"), or any series of Related
Person Transactions, except for transactions made in good faith, the terms of
which are (i) fair and reasonable to the Company or such Subsidiary, as the case
may be, and (ii) are at least as favorable as the terms which could be obtained
by the Company or such Subsidiary, as the case may be, in a comparable
transaction made on an arm's length basis with Persons who are not Related
Persons.
 
    Without limiting the foregoing, (a) any Related Person Transaction or series
of Related Person Transactions with an aggregate value in excess of $1,000,000
must first be approved by a majority of the Board of Directors of the Company
who are disinterested in the subject matter of the transaction pursuant to a
Board Resolution, and (b) with respect to any Related Person Transaction or
series of Related Person Transactions with an aggregate value in excess of
$5,000,000, the Company must first obtain a favorable written opinion from an
independent financial advisor of national reputation as to the fairness from a
financial point of view of such transaction to the Company or such Subsidiary,
as the case may be.
 
    Notwithstanding the foregoing, the following shall not constitute Related
Person Transactions: (i) reasonable and customary payments on behalf of
directors, officers or employees of the Company or any of its Restricted
Subsidiaries, or in reimbursement of reasonable and customary payments or
reasonable and customary expenditures made or incurred by such Persons as
directors, officers or employees, (ii) any contract, agreement, arrangement, or
transaction solely between or among the Company and any of its Restricted
Subsidiaries or between or among Restricted Subsidiaries of the Company, (iii)
any Restricted Payment of the type described by clauses (i) and (ii) of the
definition thereof made to all stockholders on a PRO RATA basis and not
prohibited by the "Limitation on Restricted Payments" covenant, (iv) any loan or
advance by the Company or a Restricted Subsidiary to employees of the
 
                                       75
<PAGE>
Company or a Restricted Subsidiary in the ordinary course of business, in an
aggregate amount at any one time outstanding not to exceed $300,000, (v) any
payment pursuant to a tax-sharing agreement between the Company and any other
Person with which the Company is required or permitted to file a consolidated
tax return or with which the Company is or could be part of a consolidated group
for tax purposes, which payments are not in excess of the tax liabilities
attributable solely to the Company and its Restricted Subsidiaries (as a
consolidated group) and (vi) any transaction pursuant to an agreement described
in or referred to under "Acquisitions and Dispositions" as in effect on the
Issue Date.
 
    LIMITATION ON ASSET SALES AND SALES OF SUBSIDIARY STOCK
 
    The Indenture provides that after the Issue Date the Company will not, and
will not permit any of its Restricted Subsidiaries to, in one or a series of
related transactions, convey, sell, transfer, assign or otherwise dispose of,
directly or indirectly, any of its property, businesses or assets, including by
merger or consolidation, and including any sale or other transfer or issuance of
any Capital Stock of any Restricted Subsidiary of the Company, whether by the
Company or a Restricted Subsidiary (an "Asset Sale"), unless (1)(a) within 360
days after the date of such Asset Sale, an amount equal to the Net Cash Proceeds
therefrom (the "Asset Sale Offer Amount") are applied to the optional redemption
of the Notes in accordance with the terms of the Indenture and other
Indebtedness of the Company ranking on a parity with the Notes from time to time
outstanding with similar provisions requiring the Company to make an offer to
purchase or to redeem such Indebtedness with the proceeds from asset sales, pro
rata in proportion to the respective principal amounts (or accreted values in
the case of Indebtedness issued with an original issue discount) of the Notes
and such other Indebtedness then outstanding or to the repurchase of the Notes
and such other Indebtedness pursuant to an irrevocable, unconditional offer (the
"Asset Sale Offer") to repurchase such Indebtedness at a purchase price (the
"Asset Sale Offer Price") of 100% of the principal amount thereof in the case of
the Notes or 100% of the principal amount (or accreted value in the case of
Indebtedness issued with an original issue discount) plus, in each case, accrued
interest to the date of payment, made within 330 days of such Asset Sale, or (b)
within 330 days of such Asset Sale, the Asset Sale Offer Amount is (i) invested
(or committed, pursuant to a binding commitment subject only to reasonable,
customary closing conditions, to be invested, and in fact is so invested, within
an additional 90 days) in tangible assets and property (other than notes,
obligations or securities), which in the good faith reasonable judgment of the
Board of Directors of the Company are of a type used in a Related Business, or
Capital Stock of a Person (which, if such Person becomes a Subsidiary of the
Company by virtue of such Asset Sale, shall initially be designated a Restricted
Subsidiary) all or substantially all of whose assets and property (in the good
faith reasonable judgment of the Board of Directors of the Company) are of a
type used in a Related Business (PROVIDED that, with respect to such Capital
Stock, all of the requirements of the last proviso of clause (v) of the
following paragraph shall have been satisfied) or (ii) used to retire Senior
Indebtedness, (2) with respect to any transaction or related series of
transactions of securities, property or assets with an aggregate fair market
value in excess of $1,000,000, at least 75% of the value of consideration for
the assets disposed of in such Asset Sale (excluding (a) Senior Indebtedness
(and any Refinancing Indebtedness issued to refinance any such Indebtedness)
assumed by a transferee which assumption permanently reduces the amount of
Indebtedness outstanding on the Issue Date and permitted to have been Incurred
pursuant to the covenant "Limitation on Incurrence of Additional Indebtedness"
(including that in the case of a revolver or similar arrangement that makes
credit available, such commitment is permanently reduced by such amount), (b)
Purchase Money Indebtedness secured exclusively by the assets subject to such
Asset Sale which is assumed by a transferee and (c) marketable securities that
are promptly converted into cash or Cash Equivalents) consists of cash or Cash
Equivalents, provided that any cash or Cash Equivalents received within 12
months following any such Asset Sale upon conversion of any property or assets
(other than in the form of cash or Cash Equivalents) received in consideration
of such Asset Sale shall be applied promptly in the manner required of Net Cash
Proceeds of any such Asset Sale as set forth above, (3) no Default or Event of
Default shall occur or be continuing after giving effect to, on a pro forma
basis, such Asset Sale, and (4) the Board of Directors of the Company determines
in good faith that the Company or such Restricted Subsidiary, as applicable,
would receive fair
 
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market value in consideration of such Asset Sale. The Indenture provides that an
Asset Sale Offer may be deferred until the accumulated Net Cash Proceeds from
Asset Sales not applied to the uses set forth in (1)(b) above exceeds $5,000,000
and that each Asset Sale Offer shall remain open for 20 Business Days following
its commencement and no longer, except as otherwise required by applicable law
(the "Asset Sale Offer Period"). Upon expiration of the Asset Sale Offer Period,
the Company shall apply the Asset Sale Offer Amount, plus an amount equal to
accrued interest to the purchase of all Indebtedness properly tendered (on a PRO
RATA basis as described above if the Asset Sale Offer Amount is insufficient to
purchase all Indebtedness so tendered) at the Asset Sale Offer Price (together
with accrued interest).
 
        Notwithstanding the foregoing provisions of the prior paragraph:
 
        (i) the Company and its Restricted Subsidiaries may, in the ordinary
    course of business, convey, sell, lease, transfer, assign or otherwise
    dispose of assets acquired and held for resale in the ordinary course of
    business;
 
        (ii) the Company and its Restricted Subsidiaries may convey, sell,
    lease, transfer, assign or otherwise dispose of assets pursuant to and in
    accordance with the "Limitation on Mergers, Sales or Consolidations";
 
       (iii) the Company and its Restricted Subsidiaries may sell or dispose of
    damaged, worn out or other obsolete property in the ordinary course of
    business so long as such property is no longer necessary for the proper
    conduct of the business of the Company or such Restricted Subsidiary, as
    applicable;
 
        (iv) the Company and its Restricted Subsidiaries may convey, sell,
    lease, transfer, assign or otherwise dispose of assets to the Company or any
    of its Restricted Subsidiaries; and
 
        (v) the Company and its Restricted Subsidiaries may, in the ordinary
    course of business (or, if otherwise than in the ordinary course of
    business, upon receipt of a favorable written opinion by an independent
    financial advisor of national reputation as to the fairness from a financial
    point of view to the Company or such Restricted Subsidiary of the proposed
    transaction), exchange all or a portion of its property, businesses or
    assets for property, businesses or assets which, or Capital Stock of a
    Person all or substantially all of whose assets, are of a type used in a
    Related Business (provided that such Person shall initially be designated a
    Restricted Subsidiary if such Person becomes a Subsidiary of the Company by
    virtue of such Asset Sale), or a combination of any such property,
    businesses or assets, or Capital Stock of such a Person and cash or Cash
    Equivalents; provided that (i) there shall not exist immediately prior or
    subsequent thereto a Default or an Event of Default, (ii) a majority of the
    independent directors of the Board of Directors of the Company shall have
    approved a resolution of the Board of Directors that such exchange is fair
    to the Company or such Restricted Subsidiary, as the case may be, and (iii)
    any cash or Cash Equivalents received pursuant to any such exchange shall be
    applied in the manner applicable to Net Cash Proceeds from an Asset Sale as
    set forth pursuant to the provisions of the immediately preceding paragraph
    of this covenant; and PROVIDED, further, that any Capital Stock of a Person
    received in an Asset Sale pursuant to this clause (v) shall be owned
    directly by the Company or a Restricted Subsidiary and, when combined with
    the Capital Stock of such Person already owned by the Company and its
    Restricted Subsidiaries, shall constitute a majority of the voting power and
    Capital Stock of such Person, unless (A)(i) the Company has received a
    binding commitment from such Person (or the direct or indirect parent of
    such Person) that such Person (or the direct or indirect parent of such
    Person) will distribute to the Company in cash an amount equal to the
    Company's Annualized Operating Cash Flow (determined as of the date of such
    Asset Sale) attributable to the property, business or assets of the Company
    and its Restricted Subsidiaries exchanged in connection with such Asset Sale
    during each consecutive 12-month period subsequent to such Asset Sale
    (unless and until the Company shall have sold all of such Capital Stock,
    provided that the provisions of clause (B) below, if applicable, shall have
    been satisfied), (ii) immediately after such Asset Sale the aggregate number
    of Net Pops of the wireless communications systems in which the Company or
    any of its Restricted Subsidiaries has ownership interests ("Company
    Systems") that are
 
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<PAGE>
    owned directly by a Person or Persons a majority of whose voting power and
    Capital Stock is owned directly or indirectly by the Company is no less than
    80% of the aggregate number of Net Pops of Company Systems immediately prior
    to such Asset Sale and (iii) upon consummation of such Asset Sale, on a pro
    forma basis, the ratio of such Person's Annualized Operating Cash Flow to
    the product of Consolidated Interest Expense for the Reference Period
    multiplied by four (but excluding from Consolidated Interest Expense all
    amounts that are not required to be paid in cash on a current basis) shall
    be at least 1 to 1, or (B) in the case of Capital Stock of a Person that is
    not a Subsidiary of the Company owned by the Company or a Restricted
    Subsidiary that is exchanged (the "Exchanged Capital Stock") for Capital
    Stock of another Person all or substantially all of whose assets are of a
    type used in a Related Business, either (i) the Exchanged Capital Stock
    shall not have been acquired prior to such Asset Sale in reliance upon
    clause (A) of this proviso or (ii) the requirements of subclauses (A)(i)
    (based on the original guaranteed cash flow) and (A)(iii) shall be satisfied
    with respect to any Capital Stock acquired in consideration of the Exchanged
    Capital Stock.
 
    Restricted Payments that are made in compliance with, and are counted
against amounts available to be made as Restricted Payments pursuant to clause
(c) of, the "Limitation on Restricted Payments" covenant, without giving effect
to clause (i) of the second paragraph thereof, shall not be deemed to be Asset
Sales.
 
    Any Asset Sale Offer shall be made in compliance with all applicable laws,
rules, and regulations, including, if applicable, Regulation 14E of the Exchange
Act and the rules and regulations thereunder and all other applicable Federal
and state securities laws.
 
    LIMITATIONS ON LIENS
 
    The Indenture provides that the Company will not and will not permit any
Restricted Subsidiary, directly or indirectly, to Incur or suffer to exist any
Lien (other than Permitted Liens) upon any of its property or assets, whether
now owned or hereafter acquired.
 
    LIMITATION ON STATUS AS INVESTMENT COMPANY
 
    The Indenture prohibits the Company and its Restricted Subsidiaries from
becoming "investment companies" (as that term is defined in the Investment
Company Act of 1940, as amended), or from otherwise becoming subject to
regulation under the Investment Company Act.
 
    LIMITATION ON MERGER, SALE OR CONSOLIDATION
 
    The Indenture provides that the Company will not consolidate with or merge
with or into another Person, or sell, lease, convey, transfer or otherwise
dispose of all or substantially all of its assets (computed on a consolidated
basis), whether in a single transaction or a series of related transactions, to
another Person or group of affiliated Persons, unless (i) either (a) the Company
is the continuing entity or (b) the resulting, surviving or transferee entity is
a corporation organized under the laws of the United States, any state thereof
or the District of Columbia and expressly assumes by supplemental indenture all
of the obligations of the Company in connection with the Notes and the
Indenture; (ii) no Default or Event of Default shall exist or shall occur
immediately after giving effect on a pro forma basis to such transaction;
(iii)(A) immediately after giving effect to such transaction on a pro forma
basis, the consolidated resulting surviving or transferee entity would
immediately thereafter be permitted to incur at least $1.00 of additional
Indebtedness pursuant to the Annualized Operating Cash Flow Ratio provision set
forth in the second paragraph of the "Limitation on Incurrence of Additional
Indebtedness" covenant or (B), if the requirement of clause (A) is not
satisfied, (x) any Indebtedness of the resulting surviving or transferee entity
in excess of the amount of the Company's Indebtedness immediately prior to such
transaction is Permitted Acquisition Indebtedness and (y) the requirement of
clause (A) is not satisfied solely due to the Incurrence of such Permitted
Acquisition Indebtedness; and (iv) the Company shall have delivered to the
Trustee an Officers' Certificate confirming compliance with the requirements of
this covenant.
 
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    Upon any consolidation or merger or any transfer of all or substantially all
of the assets of the Company in accordance with the foregoing, the successor
corporation formed by such consolidation or into which the Company is merged or
to which such transfer is made, shall succeed to, and be substituted for, and
may exercise every right and power of, the Company under the Indenture with the
same effect as if such successor corporation had been named therein as the
Company, and the Company shall be released from the obligations under the Notes
and the Indenture.
 
    LIMITATION ON LINES OF BUSINESS
 
    The Indenture provides that neither the Company nor any of its Restricted
Subsidiaries shall directly or indirectly engage in any line or lines of
business activity other than that which, in the reasonable, good faith judgment
of the Board of Directors of the Company, is a Related Business.
 
    RESTRICTION ON SALE AND ISSUANCE OF SUBSIDIARY STOCK
 
    The Indenture provides that the Company will not sell, and will not permit
any of its Restricted Subsidiaries to issue or sell, any shares of Capital Stock
of any Restricted Subsidiary of the Company to any Person other than the Company
or a Wholly Owned Restricted Subsidiary of the Company, except for shares of
common stock with no preferences or special rights or privileges and with no
redemption or prepayment provisions ("Special Rights"); PROVIDED that, in the
case of a Restricted Subsidiary that is a partnership or joint venture
partnership (a "Restricted Partnership") the Company or any of its Restricted
Subsidiaries may sell or such Restricted Partnership may issue or sell Capital
Stock of such Restricted Partnership with Special Rights no more favorable than
those held by the Company or such Restricted Subsidiary in such Restricted
Partnership.
 
REPORTS
 
    The Indenture provides that whether or not the Company is subject to the
reporting requirements of Section 13 or 15(d) of the Exchange Act, the Company
shall deliver to the Trustees to each Holder, and to prospective purchasers of
the Notes identified to the Company by an Initial Purchaser, within 15 days
after it is or would have been required to file such with the Commission, annual
and quarterly financial statements substantially equivalent to financial
statements that would have been included in reports filed with the Commission,
if the Company were subject to the requirements of Section 13 or 15(d) of the
Exchange Act, including, with respect to annual information only, a report
thereon by the Company's certified independent public accountants as such would
be required in such reports to the Commission, and in each case, together with a
management's discussion and analysis of financial condition and results of
operations which would be so required.
 
EVENTS OF DEFAULT AND REMEDIES
 
    The Indenture defines an Event of Default as (i) the failure by the Company
to pay any installment of interest on the Notes as and when the same becomes due
and payable and the continuance of any such failure for 30 days, (ii) the
failure by the Company to pay all or any part of the principal, or premium, if
any, on the Notes when and as the same becomes due and payable at maturity,
redemption, by acceleration or otherwise, including, without limitation, payment
of the Change of Control Purchase Price, the Proceeds Purchase Offer Amounts, or
the Asset Sale Offer Price, (iii) the failure by the Company to observe or
perform any other covenant or agreement contained in the Notes or the Indenture
and, subject to certain exceptions, the continuance of such failure for a period
of 30 days after written notice is given to the Company by the Trustee or to the
Company and the Trustee by the Holders of at least 25% in aggregate principal
amount of the Notes outstanding, (iv) certain events of bankruptcy, insolvency
or reorganization in respect of the Company or, after delivery of the notice
specified in the next following paragraph, any of its Significant Restricted
Subsidiaries, (v)(1) a default in any Indebtedness (other than the Credit
Agreement) of the Company or any of its Restricted Subsidiaries with an
aggregate principal amount in excess of $5,000,000 (a) resulting from the
failure to pay principal or interest (in the case of an interest
 
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default or a default in the payment of principal other than at its stated
maturity, after the expiration of the applicable grace period) when due or (b)
as a result of which the maturity of such Indebtedness has been accelerated
prior to its stated maturity, or (2) a default in the Credit Agreement (with an
aggregate principal amount in excess of $5,000,000 outstanding with respect
thereto) (a) resulting from the failure to pay principal at maturity or (b) as a
result of which the maturity of such Indebtedness has been accelerated prior to
its stated maturity and (vi) final unsatisfied judgments not covered by
insurance aggregating in excess of $5,000,000, at any one time rendered against
the Company or any of its Restricted Subsidiaries and not stayed, bonded or
discharged within 60 days. The Indenture will provide that if a default occurs
and is continuing, the Trustee must, within 90 days after the occurrence of such
default, give to the Holders notice of such default.
 
    If an Event of Default occurs and is continuing (other than an Event of
Default specified in clause (iv) above) relating to the Company or any
Restricted Subsidiary, then in every such case, unless the principal of all of
the Notes shall have already become due and payable, either the Trustee or the
Holders of 25% in aggregate principal amount of the Notes then outstanding, by
notice in writing to the Company (and to the Trustee if given by Holders) (an
"Acceleration Notice"), may declare all principal and accrued interest thereon
to be due and payable immediately. If an Event of Default specified in clause
(iv) above, relating to the Company or any significant Restricted Subsidiary
occurs, all principal and accrued interest thereon will be immediately due and
payable on all outstanding Notes without any declaration or other act on the
part of Trustee or the Holders. The Holders of a majority in aggregate principal
amount of Notes generally are authorized to rescind such acceleration if all
existing Events of Default, other than the non-payment of the principal of,
premium, if any, and interest on the Notes which have become due solely by such
acceleration, have been cured or waived.
 
    The Holders of a majority in aggregate principal amount of the Notes at the
time outstanding may waive on behalf of all the Holders any default, except a
default in the payment of principal of or interest on any Note not yet cured, or
a default with respect to any covenant or provision which cannot be modified or
amended without the consent of the Holder of each outstanding Note affected.
Subject to the provisions of the Indenture relating to the duties of the
Trustee, the Trustee will be under no obligation to exercise any of its rights
or powers under the Indenture at the request, order or direction of any of the
Holders, unless such Holders have offered to the Trustee reasonable security or
indemnity. Subject to all provisions of the Indenture and applicable law, the
Holders of a majority in aggregate principal amount of the Notes at the time
outstanding will have the right to direct the time, method and place of
conducting any proceeding for any remedy available to the Trustee, or exercising
any trust or power conferred on the Trustee.
 
LEGAL DEFEASANCE AND COVENANT DEFEASANCE
 
    The Indenture provides that the Company may, at its option and at any time,
elect to have its obligations discharged with respect to the outstanding Notes
("Legal Defeasance"). Such Legal Defeasance means that the Company shall be
deemed to have paid and discharged the entire indebtedness represented, and the
Indenture shall cease to be of further effect as to all outstanding Notes,
except as to (i) rights of Holders to receive payments in respect of the
principal of, premium, if any, and interest on such Notes when such payments are
due from the trust funds; (ii) the Company's obligations with respect to such
Notes concerning issuing temporary Notes, registration of Notes, mutilated,
destroyed, lost or stolen Notes, and the maintenance of an office or agency for
payment and money for security payments held in trust; (iii) the rights, powers,
trust, duties, and immunities of the Trustee, and the Company's obligations in
connection therewith; and (iv) the Legal Defeasance provisions of the Indenture.
In addition, the Company may, at its option and at any time, elect to have the
obligations of the Company released with respect to certain covenants that are
described in the Indenture ("Covenant Defeasance") and thereafter any omission
to comply with such obligations shall not constitute a Default or Event of
Default with respect to the Notes. In the event Covenant Defeasance occurs,
certain events (not including non-payment, bankruptcy, receivership,
rehabilitation and insolvency events) described under "Events of Default" will
no longer constitute an Event of Default with respect to the Notes.
 
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<PAGE>
    In order to exercise either Legal Defeasance or Covenant Defeasance, (i) the
Company must irrevocably deposit with the Trustee, in trust, for the benefit of
the holders of the Notes, U.S. Legal Tender, non-callable government securities
or a combination thereof, in such amounts as will be sufficient, in the opinion
of a nationally recognized firm of independent public accountants, to pay the
principal of, premium, if any, and interest on such Notes on the stated date for
payment thereof or on the redemption date of such principal or installment of
principal of, premium, if any, or interest on such Notes, and the holders of
Notes must have a valid, perfected, exclusive security interest in such trust;
(ii) in the case of Legal Defeasance, the Company shall have delivered to the
Trustee an opinion of counsel in the United States reasonably acceptable to the
Trustee confirming that (A) the Company has received from, or there has been
published by the Internal Revenue Service, a ruling or (B) since the date of the
Indenture, there has been a change in the applicable Federal income tax law, in
each case to the effect that, and based thereon such opinion of counsel shall
confirm that, the holders of such Notes will not recognize income, gain or loss
for Federal income tax purposes as a result of such Legal Defeasance, and will
be subject to Federal income tax in the same amount, in the same manner and at
the same times as would have been the case if such Legal Defeasance had not
occurred; (iii) in the case of Covenant Defeasance, the Company shall have
delivered to the Trustee an opinion of counsel in the United States reasonably
acceptable to such Trustee confirming that the holders of such Notes will not
recognize income, gain or loss for federal income tax purposes as a result of
such Covenant Defeasance and will be subject to federal income tax on the same
amounts, in the same manner and at the same times as would have been the case if
such Covenant Defeasance had not occurred; (iv) no Default or Event of Default
shall have occurred and be continuing on the date of such deposit or insofar as
Events of Default from bankruptcy or insolvency events are concerned, at any
time in the period ending on the 91st day after the date of deposit; (v) such
Legal Defeasance or Covenant Defeasance shall not result in a breach or
violation of, or constitute a default under the Indenture or any other material
agreement or instrument to which the Company or any of its Subsidiaries is a
party or by which the Company or any of its Subsidiaries is bound; (vi) the
Company shall have delivered to the Trustee an Officers' Certificate stating
that the deposit was not made by the Company with the intent of preferring the
Holders of such Notes over any other creditors of the Company or with the intent
of defeating, hindering, delaying or defrauding any other creditors of the
Company or others; and (vii) the Company shall have delivered to the Trustee an
Officers' Certificate stating that all conditions precedent provided for or
relating to the Legal Defeasance or the Covenant Defeasance have been complied
with.
 
AMENDMENTS AND SUPPLEMENTS
 
    The Indenture contains provisions permitting the Company and the Trustee to
enter into a supplemental indenture for certain limited purposes without the
consent of the Holders. With the consent of the Holders of not less than a
majority in aggregate principal amount of the Notes at the time outstanding, the
Company and the Trustee are permitted to amend or supplement the Indenture or
any supplemental indenture or modify the rights of the Holders; PROVIDED, that
no such modification may, without the consent of each Holder affected thereby:
(i) change the Stated Maturity of or the Change of Control Purchase Date,
Proceeds Purchase Offer Period, or the Asset Sale Offer Period on any Note, or
reduce the principal amount thereof or the rate (or extend the time for payment)
of interest thereon or any premium payable upon the redemption thereof, or
change the place of payment where, or the coin or currency in which, any Note or
any premium or the interest thereon is payable, or impair the right to institute
suit for the enforcement of any such payment on or after the Stated Maturity
thereof (or, in the case of redemption, on or after the Redemption Date), or
reduce the Change of Control Purchase Price, the Proceeds Purchase Offer Price,
the Proceeds Purchase Offer Amount, or the Asset Sale Offer Price or alter the
redemption provisions or the provisions of the "Repurchase of Notes at the
Option of the Holder Upon a Change of Control" covenant or the "Limitation on
Use of Proceeds" covenant in a manner adverse to the Holders, or (ii) reduce the
percentage in principal amount of the outstanding Notes, the consent of whose
Holders is required for any such amendment, supplemental indenture or waiver
provided for in the Indenture, or (iii) modify any of the waiver provisions,
except to increase any required percentage or to
 
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provide that certain other provisions of the Indenture cannot be modified or
waived without the consent of the Holder of each outstanding Note affected
thereby.
 
NO PERSONAL LIABILITY OF PARTNERS, STOCKHOLDERS, OFFICERS, DIRECTORS
 
    The Indenture provides that no direct or indirect stockholder, employee,
officer or director, as such, past, present or future of the Company or any
successor entity shall have any personal liability in respect of the obligations
of the Company under the Indenture or the Notes by reason of his or its status
as such stockholder, employee, officer or director.
 
CERTAIN DEFINITIONS
 
    Set forth below is a summary of certain defined terms contained in the
Indenture. Reference is made to the Indenture for the full definition of all
such terms, as well as any other terms used herein for which no definition is
provided.
 
    "AFFILIATE" means, with respect to any specified Person, (i) any other
Person directly or indirectly controlling or controlled by, or under direct or
indirect common control with, such specified Person or (ii) any officer,
director, or controlling stockholder of such other Person. For purposes of this
definition, the term "control" means (a) the power to direct the management and
policies of a Person, directly or through one or more intermediaries, whether
through the ownership of voting securities, by contract, or otherwise, or (b)
without limiting the foregoing, the beneficial ownership of 10% or more of the
voting power of the voting common equity of such Person (on a fully diluted
basis) or of warrants or other rights to acquire such equity (whether or not
presently exercisable).
 
    "ANNUALIZED OPERATING CASH FLOW" on any date, means with respect to any
Person the Operating Cash Flow for the Reference Period multiplied by four.
 
    "ANNUALIZED OPERATING CASH FLOW RATIO" on any date (the "Transaction Date")
means, with respect to any Person and its Subsidiaries, the ratio of (i)
consolidated Indebtedness of such Person and its Subsidiaries on the Transaction
Date (after giving pro forma effect to the Incurrence of such Indebtedness)
divided by (ii) the aggregate amount of Annualized Operating Cash Flow of such
Person (determined on a pro forma basis after giving effect to all acquisitions
or dispositions of businesses made by such Person and its Subsidiaries from the
beginning of the Reference Period through the Transaction Date as if such
acquisition or disposition had occurred at the beginning of such Reference
Period); provided, that for purposes of such computation, in calculating
Annualized Operating Cash Flow and consolidated Indebtedness, (a) the
transaction giving rise to the need to calculate the Annualized Operating Cash
Flow Ratio will be assumed to have occurred (on a pro forma basis) on the first
day of the Reference Period; (b) the incurrence of any Indebtedness during the
Reference Period or subsequent thereto and on or prior to the Transaction Date
(and the application of the proceeds therefrom to the extent used to retire
Indebtedness or to acquire businesses) will be assumed to have occurred (on a
pro forma basis) on the first day of such Reference Period; (c) Consolidated
Interest Expense attributable to any Indebtedness (whether existing or being
incurred) bearing a floating interest rate shall be computed as if the rate in
effect on the Transaction Date had been the applicable rate for the entire
period; and (d) all members of the consolidated group of such Person on the
Transaction Date that were acquired during the Reference Period shall be deemed
to be members of the consolidated group of such Person for the entire Reference
Period. When the foregoing definition is used in connection with the Company and
its Restricted Subsidiaries, references to a Person and its Subsidiaries in the
foregoing definition shall be deemed to refer to the Company and its Restricted
Subsidiaries.
 
    "CAPITALIZED LEASE OBLIGATIONS" means obligations under a lease that are
required to be capitalized for financial reporting purposes in accordance with
GAAP, and the amount of Indebtedness represented by such obligations shall be
the capitalized amount of such obligations, as determined in accordance with
GAAP.
 
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    "CAPITAL STOCK" means, with respect to any Person, any capital stock of such
Person and shares, interests, participations or other ownership interests
(however designated) of any Person and any rights (other than debt securities
convertible into capital stock), warrants and options to purchase any of the
foregoing, including (without limitation) each class of common stock and
preferred stock of such Person if such Person is a corporation and each general
and limited partnership interest of such Person if such Person is a partnership.
 
    "CASH EQUIVALENTS" means (i) Securities issued or directly and fully
guaranteed or insured by the United States of America or any agency or
instrumentality thereof (provided that the full faith and credit of the United
States of America is pledged in support thereof) in each case maturing within
one year after the date of acquisition, (ii) time deposits and certificates of
deposit and commercial paper issued by the parent corporation of any domestic
commercial bank of recognized standing having capital and surplus in excess of
$500 million and commercial paper issued by others rated at least A-2 or the
equivalent thereof by Standard & Poor's Corporation or at least P-2 or the
equivalent thereof by Moody's Investors Service, Inc. and in each case maturing
within one year after the date of acquisition and (iii) investments in money
market funds substantially all of whose assets comprise securities of the types
described in clauses (i) and (ii) above.
 
    "CHANGE OF CONTROL" means (i) any sale, transfer or other conveyance,
whether direct or indirect, of a majority of the fair market value of the assets
of the Company or Parent, on a consolidated basis, in one transaction or a
series of related transactions, if, immediately after giving effect to such
transaction, any "person" or "group" (as such terms are used for purposes of
Sections 13(d) and 14(d) of the Exchange Act, whether or not applicable), other
than an Excluded Person or Excluded Group, is or becomes the "beneficial owner"
(as such term is used in Rule 13d-3 promulgated pursuant to the Exchange Act),
directly or indirectly, of more than 50% of the equity of the transferee, (ii)
any "person" or "group" (as such terms are used for purposes of Sections 13(d)
and 14(d) of the Exchange Act, whether or not applicable), other than an
Excluded Person or Excluded Group, is or becomes the "beneficial owner" (as such
term is used in Rule 13d-3 promulgated pursuant to the Exchange Act), directly
or indirectly, of more than 50% of the equity of the Company or Parent then
outstanding normally entitled to vote in elections of directors, or (iii) during
any period of 12 consecutive months after the Issue Date, individuals who at the
beginning of any such 12-month period constituted the Board of Directors of the
Company or Parent (together with any new directors whose election by such Board
or whose nomination for election by the shareholders of the Company or Parent
was approved by a vote of a majority of the directors then still in office who
were either directors at the beginning of such period or whose election or
nomination for election was previously so approved) cease for any reason to
constitute a majority of the Board of Directors of the Company or Parent then in
office.
 
    "CONSOLIDATED INTEREST EXPENSE" of any Person means, for any period, the
aggregate amount (without duplication and determined in each case in accordance
with GAAP) of (a) interest expensed or capitalized, paid, accrued, or scheduled
to be paid or accrued (including, in accordance with the following sentence,
interest attributable to the Capitalized Lease Obligations) of such Person and
its consolidated Subsidiaries during such period, including (i) original issue
discount and non-cash interest payments or accruals on any Indebtedness, (ii)
the interest portion of all deferred payment obligations, and (iii) all
commissions, discounts and other fees and charges owed with respect to bankers'
acceptances and letters of credit financings and currency and Interest Swap and
Hedging Obligations, in each case to the extent attributable to such period, and
(b) the amount of dividends accrued or payable by such Person or any of its
consolidated Subsidiaries in respect of Preferred Stock (other than by
Restricted Subsidiaries of such Person to such Person or such Person's Wholly
Owned Subsidiaries). For purposes of this definition, (x) interest on a
Capitalized Lease Obligation shall be deemed to accrue at an interest rate
reasonably determined by the Company to be the rate of interest implicit in such
Capitalized Lease Obligation in accordance with GAAP and (y) interest expense
attributable to any Indebtedness represented by the guaranty by such Person or a
Subsidiary of such Person of an obligation of another Person shall be deemed to
be the interest expense attributable to the Indebtedness guaranteed. When the
foregoing definition is
 
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used in connection with the Company and its Restricted Subsidiaries, references
to a Person and its Subsidiaries in the foregoing definition shall be deemed to
refer to the Company and its Restricted Subsidiaries.
 
    "CONSOLIDATED NET INCOME" of any Person for any period means the net income
(or loss) of such Person and its consolidated Subsidiaries for such period,
determined (on a consolidated basis) in accordance with GAAP, adjusted to
exclude (only to the extent included in computing such net income (or loss) and
without duplication) (i) all extraordinary gains and losses and gains and losses
that are nonrecurring (including as a result of Asset Sales outside the ordinary
course of business), (ii) the net income, if positive, of any Person, that is
not a Subsidiary in which such Person or any of its Subsidiaries has an
interest, except to the extent of the amount of dividends or distributions
actually paid to such Person or a Subsidiary of such Person that both (x) are
actually paid in cash to such Person or a Subsidiary of such Person during such
period and (y) when taken together with all other dividends and distributions
paid during such period in cash to such Person or a Subsidiary of such Person,
are not in excess of such Person's PRO RATA share of such other Person's
aggregate net income earned during such period, (iii), except as provided in the
definition of "Annualized Operating Cash Flow Ratio," the net income (or loss)
of any Subsidiary acquired in a pooling of interests transaction for any period
prior to the date of such acquisition and (iv) the net income, if positive, of
any Subsidiary of such Person to the extent that the declaration or payment of
dividends or similar distributions is not at the time permitted by operation of
the terms of its charter or any agreement or instrument applicable to such
Subsidiary. When the foregoing definition is used in connection with the Company
and its Restricted Subsidiaries, references to a Person and its Subsidiaries in
the foregoing definition shall be deemed to refer to the Company and its
Restricted Subsidiaries.
 
    "CREDIT AGREEMENT" means, at any time of determination, the credit facility
or loan agreement designated by the Company to be the "Credit Agreement." There
can only be one such credit facility or loan agreement designated to be the
"Credit Agreement" at any one time.
 
    "CURRENCY AGREEMENT" means any foreign exchange contract, currency swap
agreement or other similar agreement or arrangement designed to protect against
fluctuation in currency values.
 
    "DEFAULT" means any event or condition that is, or after notice or passage
of time or both would be, an Event of Default.
 
    "DISQUALIFIED CAPITAL STOCK" means, with respect to any Person, Capital
Stock of such Person that, by its terms or by the terms of any security into
which it is convertible, exercisable or exchangeable, is, or upon the happening
of any event or the passage of time would be, required to be redeemed or
repurchased (including at the option of the holder thereof) by such Person or
any of its Subsidiaries, in whole or in part, on or prior to the Stated Maturity
of the Notes; PROVIDED that Capital Stock will not be deemed to be Disqualified
Capital Stock if it may only be so redeemed or repurchased solely in
consideration of Qualified Capital Stock of the Company or Parent.
 
    "EXCLUDED GROUP" means a "group" (as such term is used in Sections 13(d) and
14(d) of the Exchange Act) that includes one or more Excluded Persons; PROVIDED
that the voting power of the Capital Stock of the Company or Parent
"beneficially owned" (as such term is used in Rule 13d-3 promulgated under the
Exchange Act) by such Excluded Persons (without attribution to such Excluded
Persons of the ownership by other members of the "group") represents a majority
of the voting power of the Capital Stock "beneficially owned" (as such term is
used in Rule 13d-3 promulgated under the Exchange Act) by such group.
 
    "EXCLUDED PERSON" means Harvard Private Capital, AT&T Corp., The Thomas H.
Lee Company, members of the Price family who owned Capital Stock of the Parent
on the Issue Date and any wholly owned Affiliate of any of the foregoing that is
wholly owned by one of the foregoing.
 
    "EXISTING INDEBTEDNESS" means Indebtedness of the Company and its
Subsidiaries in existence and outstanding on the Issue Date.
 
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<PAGE>
    "GAAP" means generally accepted accounting principles set forth in the
opinions and pronouncements of the Accounting Principles Board of the American
Institute of Certified Public Accountants and statements and pronouncements of
the Financial Accounting Standards Board ("FASB") or, if FASB ceases to exist,
any successor thereto; PROVIDED, HOWEVER, that for purposes of determining
compliance with covenants in the Indenture, "GAAP" means such generally accepted
accounting principles as in effect as of the Issue Date.
 
    "HOLDER" means a Person in whose name a Note is registered. The Holder of a
Note will be treated as the owner of such Note for all purposes.
 
    "INDEBTEDNESS" of any Person means, without duplication, (a) all liabilities
and obligations, contingent or otherwise, of such Person, (i) in respect of
borrowed money (whether or not the recourse of the lender is to the whole of the
assets of such Person or only to a portion thereof), (ii) evidenced by bonds,
notes, debentures or similar instruments, (iii) representing the balance
deferred and unpaid of the purchase price of any property or services, except
(other than accounts payable or other obligations to trade creditors which have
remained unpaid for greater than 90 days past their original due date or to
financial institutions, which obligations are not being contested in good faith
and for which appropriate reserves have been established) those incurred in the
ordinary course of its business that would constitute ordinarily a trade payable
to trade creditors, (iv) evidenced by bankers' acceptances or similar
instruments issued or accepted by banks, (v) for the payment of money relating
to a Capitalized Lease Obligation, or (vi) evidenced by a letter of credit or a
reimbursement obligation of such Person with respect to any letter of credit;
(b) all obligations of such Person under Interest Swap and Hedging Obligations;
(c) all liabilities of others of the kind described in the preceding clauses (a)
or (b) that such Person has guaranteed or that is otherwise its legal liability
or which are secured by any assets or property of such Person and all
obligations to purchase, redeem or acquire any Capital Stock; (d) all
Disqualified Capital Stock of such Person and all Preferred Stock of such
Person's Subsidiaries; and (e) any and all deferrals, renewals, extensions,
refinancing and refundings (whether direct or indirect) of, or amendments,
modifications or supplements to, any liability of the kind described in any of
the preceding clauses (a), (b), (c), or (d) or this clause (e), whether or not
between or among the same parties; PROVIDED that the outstanding principal
amount at any date of any Indebtedness issued with original issue discount is
the face amount of such Indebtedness less the remaining unamortized portion of
the original issue discount of such Indebtedness at such date.
 
    "INTEREST SWAP AND HEDGING OBLIGATIONS" means any obligations of any Person
pursuant to any interest rate swaps, caps, collars and similar arrangements
providing protection against fluctuations in interest rates. For purposes of the
Indenture, the amount of such obligations shall be the amount determined in
respect thereof as of the end of the then most recently ended fiscal quarter of
such Person, based on the assumption that such obligation had terminated at the
end of such fiscal quarter, and in making such determination, if any agreement
relating to such obligation provides for the netting of amounts payable by and
to such Person thereunder or if any such agreement provides for the simultaneous
payment of amounts by and to such Person, then in each such case, the amount of
such obligations shall be the net amount so determined, plus any premium due
upon default by such Person.
 
    "INVESTMENT" by any Person in any other Person means (without duplication)
(a) the acquisition (whether by purchase, merger, consolidation or otherwise) by
such Person (whether for cash, property, services, securities or otherwise) of
capital stock, bonds, notes, debentures, partnership or other ownership
interests or other securities of such other Person or any agreement to make any
such acquisition; (b) the making by such Person of any deposit with, or advance,
loan or other extension of credit to, such other Person (including the purchase
of property from another Person subject to an understanding or agreement,
contingent or otherwise, to resell such property to such other Person) or any
commitment to make any such advance, loan or extension; (c) the entering into by
such Person of any guarantee of, or other contingent obligation with respect to,
Indebtedness or other liability of such other Person; (d) the making of any
capital contribution by such Person to such other Person; and (e) the
designation by the Board of
 
                                       85
<PAGE>
Directors of the Company of any Person to be an Unrestricted Subsidiary. For
purposes of the "Limitation on Restricted Payments" covenant, (i) "INVESTMENT"
shall include and be valued at the fair market value of the net assets of any
Restricted Subsidiary at the time that such Restricted Subsidiary is designated
an Unrestricted Subsidiary and shall exclude the fair market value of the net
assets of any Unrestricted Subsidiary at the time that such Unrestricted
Subsidiary is designated a Restricted Subsidiary and (ii) the amount of any
Investment shall be the fair market value of such Investment plus the fair
market value of all additional Investments by the Company or any of its
Restricted Subsidiaries at the time any such Investment is made; PROVIDED that,
for purposes of this sentence, the fair market value of net assets in excess of
$5,000,000 shall be as determined by an independent appraiser of national
reputation.
 
    "ISSUE DATE" means the time and date of the first issuance of the Notes
under the Indenture.
 
    "JUNIOR INDEBTEDNESS" means Indebtedness of the Company that (i) requires no
payment of principal prior to or on the date on which all principal of and
interest on the Notes is paid in full and (ii) is subordinate and junior in
right of payment to the Notes in all respects.
 
    "LIEN" means any mortgage, lien, pledge, charge, security interest, or other
encumbrance of any kind, whether or not filed, recorded or otherwise perfected
under applicable law (including any conditional sale or other title retention
agreement and any lease deemed to constitute a security interest and any option
or other agreement to give any security interest).
 
    "MATURITY DATE" means, when used with respect to any Note, the date
specified on such Note as the fixed date on which the final installment of
principal of such Note is due and payable (in the absence of any acceleration
thereof pursuant to the provisions of the Indenture regarding acceleration of
Indebtedness or any Change of Control Offer, Proceeds Purchase Offer or Asset
Sale Offer).
 
    "NET CASH PROCEEDS" means the aggregate amount of cash and Cash Equivalents
received by the Company and its Restricted Subsidiaries in respect of an Asset
Sale (including upon the conversion to cash and Cash Equivalents of (A) any note
or installment receivable at any time, or (B) any other property as and when any
cash and Cash Equivalents are received in respect of any property received in an
Asset Sale but only to the extent such cash and Cash Equivalents are received
within one year after such Asset Sale), less the sum of (i) all reasonable
out-of-pocket fees, commissions and other expenses incurred in connection with
such Asset Sale, including the amount (estimated in good faith by the Board of
Directors of the Company) of income, franchise, sales and other applicable taxes
required to be paid by the Company or any Restricted Subsidiary of the Company
in connection with such Asset Sale and (ii) the aggregate amount of cash so
received which is used to retire any existing Senior Indebtedness of the Company
or Indebtedness of its Restricted Subsidiaries, as the case may be, which is
required to be repaid in connection with such Asset Sale or is secured by a Lien
on the property or assets of the Company or any of its Restricted Subsidiaries,
as the case may be.
 
    "NET POPS" of any Person with respect to any System means the Pops of the
MSA or RSA served by such System multiplied by the direct and/or indirect
percentage interest of such Person in the entity licensed or designated to
receive an authorization by the Federal Communications Commission to construct
or operate a System in that MSA or RSA.
 
    "NET PROCEEDS" means the aggregate net proceeds (including the fair market
value of non-cash proceeds constituting equipment or other assets of a type
generally used in a Related Business an amount reasonably determined by the
Board of Directors of the Company for amounts under $5,000,000 and by a
financial advisor or appraiser of national reputation for equal or greater
amounts) received by a Person from the sale of Qualified Capital Stock (other
than to a Subsidiary of such Person) after payment of out-of-pocket expenses,
commissions and discounts incurred in connection therewith.
 
    "OBLIGATION" means any principal, premium, interest (including interest
accruing subsequent to a bankruptcy or other similar proceeding whether or not
such interest is an allowed claim enforceable
 
                                       86
<PAGE>
against the Company in a bankruptcy case under Federal bankruptcy law),
penalties, fees, indemnifications, reimbursements, damages and other liabilities
payable pursuant to the terms of the documentation governing any Indebtedness.
 
    "OPERATING CASH FLOW" of any Person means (a), with respect to any period,
the Consolidated Net Income of such Person for such period, plus (b) the sum,
without duplication (and only to the extent such amounts are deducted from net
revenues in determining such Consolidated Net Income), of (i) the provisions for
income taxes for such period for such Person and its consolidated Subsidiaries,
(ii) depreciation, amortization and other non-cash charges of such Person and
its consolidated Subsidiaries and (iii) Consolidated Interest Expense of such
Person for such period, determined, in each case, on a consolidated basis for
such Person and its consolidated Subsidiaries in accordance with GAAP, LESS (c)
the amount of all cash payments made during such period by such Person and its
Subsidiaries to the extent such payments relate to non-cash charges that were
added back in determining Operating Cash Flow for such period or for any prior
period. When the foregoing definition is used in connection with the Company and
its Restricted Subsidiaries, references to a Person and its Subsidiaries in the
foregoing definition shall be deemed to refer to the Company and its Restricted
Subsidiaries.
 
    "PERMITTED ACQUISITION INDEBTEDNESS" means, with respect to any Person,
Indebtedness Incurred in connection with the acquisition of property, businesses
or assets which, or Capital Stock of a Person all or substantially all of whose
assets, are of a type generally used in a Related Business; PROVIDED that, in
the case of the Company or its Restricted Subsidiaries, as applicable, (x)(i)
the Company's Annualized Operating Cash Flow Ratio, after giving effect to such
acquisition and such Incurrence on a pro forma basis, is no greater than such
ratio prior to giving pro forma effect to such acquisition and such Incurrence,
(ii) the Company's consolidated Senior Indebtedness, divided by the Net Pops of
the Company and its Restricted Subsidiaries, in each case giving pro forma
effect to the acquisition and such Incurrence, does not exceed $60, (iii) the
Company's consolidated Indebtedness divided by the Net Pops of the Company and
its Restricted Subsidiaries does not increase as a result of the acquisition and
such Incurrence and (iv) after giving effect to such acquisition and such
Incurrence the acquired property, businesses or assets or such Capital Stock is
owned directly by the Company or a Wholly Owned Restricted Subsidiary of the
Company or (y)(i) under the terms of such Indebtedness and pursuant to
applicable law, no recourse could be had for the payment of principal, interest
or premium with respect to such Indebtedness or for any claim based thereon
against the Company or any Person that constituted a Restricted Subsidiary
immediately prior to the consummation of such acquisition or any of their
property or assets, (ii) the obligor of such Indebtedness shall have,
immediately after giving effect to such acquisition and such Incurrence on a pro
forma basis, a ratio of Annualized Operating Cash Flow as of the date of the
acquisition to the product of Consolidated Interest Expense for the Reference
Period multiplied by four (but excluding from Consolidated Interest Expense all
amounts that are not required to be paid in cash on a current basis) of at least
1 to 1 and (iii) immediately subsequent to the Incurrence of such Indebtedness,
the obligor thereof shall be a Restricted Subsidiary and shall have been
designated by the Company (as evidenced by an Officers' Certificate delivered
promptly to the Trustee) to be a "Non-Recourse Restricted Subsidiary."
 
    "PERMITTED INVESTMENT" means (i) Investments in Cash Equivalents; (ii)
Investments in the Company or a Restricted Subsidiary (other than a Non-Recourse
Restricted Subsidiary); (iii) Investments in a Person substantially all of whose
assets are of a type generally used in a Related Business (an "Acquired Person")
if, as a result of such Investments, (A) the Acquired Person immediately
thereupon becomes a Restricted Subsidiary (other than a Non-Recourse Restricted
Subsidiary) or (B) the Acquired Person immediately thereupon either (1) is
merged or consolidated with or into the Company or any of its Restricted
Subsidiaries (other than a Non-Recourse Restricted Subsidiary) and the surviving
Person is the Company or a Restricted Subsidiary (other than a Non-Recourse
Restricted Subsidiary) or (2) transfers or conveys all or substantially all of
its assets to, or is liquidated into, the Company or any of its Restricted
Subsidiaries (other than a Non-Recourse Restricted Subsidiary); (iv) Investments
in accounts and notes receivable acquired in the ordinary course of business;
(v) any securities received in connection with an Asset Sale
 
                                       87
<PAGE>
(other than those of a Non-Recourse Restricted Subsidiary) and any investment
with the Net Cash Proceeds from any Asset Sale in Capital Stock of a Person, all
or substantially all of whose assets are of a type used in a Related Business,
that complies with the "Limitation on Asset Sales and Sales of Subsidiary Stock"
covenant; (vi) any Investment pursuant to the terms of the agreements described
in or referred to under the caption "Acquisitions and Dispositions" or "Certain
Relationships and Related Transactions," as such agreements were in effect on
the Issue Date; (vii) any guarantee issued by a Restricted Subsidiary in respect
of Senior Indebtedness, or in respect of Indebtedness described by clause (ix)
of the third paragraph of the "Limitation on Incurrence of Additional
Indebtedness" covenant, in each case Incurred in compliance with the Indenture;
(viii) advances and prepayments for asset purchases in the ordinary
course of business in a Related Business of the Company or a Restricted
Subsidiary; (ix) Investments in Non-Recourse Restricted Subsidiaries with the
proceeds of contributions irrevocably and unconditionally received without
restriction by the Company from Parent; and (x) customary loans or advances made
in the ordinary course of business to officers, directors or employees of the
Company or any of its Restricted Subsidiaries for travel, entertainment, and
moving and other relocation expenses.
 
    "PERMITTED LIEN" means (a) Liens existing on the Issue Date; (b) Liens
imposed by governmental authorities for taxes, assessments or other charges not
yet subject to penalty or which are being contested in good faith and by
appropriate proceedings, if adequate reserves with respect thereto are
maintained on the books of the Company in accordance with GAAP; (c) statutory
liens of carriers, warehousemen, mechanics, materialmen, landlords, repairmen or
other like Liens arising by operation of law in the ordinary course of business
provided that (i) the underlying obligations are not overdue for a period of
more than 30 days, and (ii) such Liens are being contested in good faith and by
appropriate proceedings and adequate reserves with respect thereto are
maintained on the books of the Company in accordance with GAAP; (d) Liens
securing the performance of bids, trade contracts (other than borrowed money),
leases, statutory obligations, surety and appeal bonds, performance bonds and
other obligations of a like nature incurred in the ordinary course of business;
(e) easements, rights-of-way, zoning, similar restrictions and other similar
encumbrances or title defects which, singly or in the aggregate, do not in any
case materially detract from the value of the property, subject thereto (as such
property is used by the Company or any of its Restricted Subsidiaries) or
interfere with the ordinary conduct of the business of the Company or any of its
Restricted Subsidiaries; (f) Liens arising by operation of law in connection
with judgments, only to the extent, for an amount and for a period not resulting
in an Event of Default with respect thereto; (g) pledges or deposits made in the
ordinary course of business in connection with worker's compensation,
unemployment insurance and other types of social security legislation; (h) Liens
in favor of the Trustee arising under the Indenture; (i) Liens securing
Permitted Acquisition Indebtedness, which either (A) were not incurred or issued
in anticipation of such acquisition or (B) secure Permitted Acquisition
Indebtedness meeting the requirements set forth in clause (y) of the definition
thereof; (j) Liens securing Senior Indebtedness that was incurred in accordance
with the "Limitation on Incurrence of Additional Indebtedness" covenant; (k)
Liens securing Indebtedness of a Person existing at the time such Person becomes
a Restricted Subsidiary or is merged with or into the Company or a Restricted
Subsidiary, PROVIDED that such Liens were in existence prior to the date of such
acquisition, merger or consolidation, were not incurred in anticipation thereof,
and do not extend to any other assets; (l) Liens arising from Purchase Money
Indebtedness permitted under the Indenture; (m) Liens securing Refinancing
Indebtedness Incurred to refinance any Indebtedness that was previously so
secured in a manner no more adverse to the Holders of the Notes than the terms
of the Liens securing such refinanced Indebtedness; and (n) Liens in favor of
the Company or a Wholly Owned Restricted Subsidiary.
 
    "PERMITTED PROCEEDS USES" means (i) the Company's or a Restricted
Subsidiary's acquisitions exclusively of property and assets constituting, or
equity interests in an entity whose assets and property constitute, the
businesses, properties and assets described in this Prospectus under the caption
"Acquisitions and Dispositions--Pending Transactions", (ii) the acquisition of
the System serving the WI-2 RSA, (iii) payment of fees and expenses incurred in
connection with the offering of the Notes, (iv) repayment of the Poughkeepsie
Note, (v) capital expenditures and (vi) any required repurchase of Notes
pursuant to the
 
                                       88
<PAGE>
terms of the covenant described in this Prospectus under the caption
"--Limitation on Use of Proceeds; Offer to Purchase".
 
    "PERSON" means any corporation, individual, joint stock company, joint
venture, partnership, unincorporated association, governmental regulatory
entity, country, state or political subdivision thereof, trust, municipality or
other entity.
 
    "POPS" means the estimate of the population of a Metropolitan Statistical
Area ("MSA") or Rural Service Area ("RSA") as derived from the most recent
Donnelly Market Service or if such statistics are no longer printed in the
Donnelly Market Service or the Donnelly Market Service is no longer published,
the most recent Rand McNally Commercial Atlas or if such statistics are no
longer printed in the Rand McNally Commercial Atlas or the Rand McNally
Commercial Atlas is no longer published, such other nationally recognized source
of such information.
 
    "PURCHASE MONEY INDEBTEDNESS" means Indebtedness of the Company or its
Restricted Subsidiaries Incurred in connection with the purchase of property or
assets for the business of the Company or its Restricted Subsidiaries, PROVIDED,
that the recourse of the lenders with respect to such Indebtedness is limited
solely to the property or assets so purchased without further recourse to either
the Company or any of its Restricted Subsidiaries.
 
    "QUALIFIED CAPITAL STOCK" means any Capital Stock of a Person that is not
Disqualified Capital Stock.
 
    "REFERENCE PERIOD" with regard to any Person means the last full fiscal
quarter of such Person for which financial information (which the Company shall
use its best efforts to compile in a timely manner) in respect thereof is
available ended on or immediately preceding any date upon which any
determination is to be made pursuant to the terms of the Notes or the Indenture.
 
    "REFINANCING INDEBTEDNESS" means Indebtedness or Disqualified Capital Stock
(a) issued in exchange for, or the proceeds from the issuance and sale of which
are used substantially concurrently to repay, redeem, defease, refund,
refinance, discharge or otherwise retire for value, in whole or in part, or (b)
constituting an amendment, modification or supplement to, or a deferral or
renewal of ((a) and (b) above are, collectively, a "Refinancing"), any
Indebtedness or Disqualified Capital Stock in a principal amount or, in the case
of Disqualified Capital Stock, liquidation preference (or if such Indebtedness
or Disqualified Capital Stock does not require cash payments prior to maturity
or is otherwise issued at a discount, the original issue price of such
Indebtedness or Disqualified Capital Stock), not to exceed the sum of (x) the
lesser of (i) the principal amount or, in the case of Disqualified Capital
Stock, liquidation preference, of the Indebtedness or Disqualified Capital Stock
so Refinanced and (ii) if such Indebtedness being Refinanced was issued with an
original issue discount, the accreted value thereof (as determined in accordance
with GAAP) at the time of such Refinancing, (y) the amount of any premium
required to be paid in connection with such refinancing pursuant to the terms of
such Indebtedness and (z) all other customary fees and expenses of the Company
or such Restricted Subsidiary reasonably incurred in connection with such
refinancing; PROVIDED, that (A) Refinancing Indebtedness issued by any
Restricted Subsidiary of the Company shall only be used to Refinance outstanding
Indebtedness or Disqualified Capital Stock of such Restricted Subsidiary, (B)
Refinancing Indebtedness shall (x) not have a Weighted Average Life shorter than
the Indebtedness or Disqualified Capital Stock to be so refinanced at the time
of such Refinancing and (y) in all respects, be no less subordinated or junior,
if applicable, to the rights of Holders of the Notes than was the Indebtedness
or Disqualified Capital Stock to be refinanced and (C) such Refinancing
Indebtedness shall have no installments of principal (or redemption payment)
scheduled to come due earlier than the scheduled maturity of any installment of
principal (or redemption payment) of the Indebtedness or Disqualified Capital
Stock to be so refinanced which was scheduled to come due prior to the Stated
Maturity of the Notes.
 
    "RELATED BUSINESS" means any business directly related to the ownership,
development, operation, and acquisition of wireless cellular communications
systems.
 
                                       89
<PAGE>
    "RELATED PERSON" means, with respect to any Person, (i) any Affiliate of
such Person or any spouse, immediate family member, or other relative who has
the same principal residence of any Affiliate of such Person and (ii) any trust
in which any Person described in clause (i) above, has a beneficial interest.
 
    "RESTRICTED PAYMENT" means, with respect to any Person, (i) any dividend or
other distribution on shares of Capital Stock of such Person or any Subsidiary
of such Person, (ii) any payment on account of the purchase, redemption or other
acquisition or retirement for value, or any payment in respect of any amendment
(in anticipation of or in connection with any such retirement, acquisition or
defeasance) in whole or in part, of any shares of Capital Stock of such Person
or any Subsidiary of such Person held by Persons other than such Person or any
of its Restricted Subsidiaries, (iii) any defeasance, redemption, repurchase or
other acquisition or retirement for value, or any payment in respect of any
amendment (in anticipation of or in connection with any such retirement,
acquisition or defeasance) in whole or in part, of any Indebtedness of the
Company (other than the scheduled repayment thereof at maturity and any
mandatory redemption or mandatory repurchase thereof pursuant to the terms
thereof) by such Person or a Subsidiary of such Person that is subordinate in
right of payment to the Notes (other than in exchange for Refinancing
Indebtedness permitted to be Incurred under the Indenture and except for any
such defeasance, redemption, repurchase, other acquisition or payment in respect
of Indebtedness held by any Restricted Subsidiary) and (iv) any Investment
(other than a Permitted Investment); PROVIDED, HOWEVER, that the term
"Restricted Payment" does not include (i) any dividend, distribution or other
payment on shares of Capital Stock of the Company or any Restricted Subsidiary
solely in shares of Qualified Capital Stock, (ii) any dividend, distribution or
other payment to the Company, or any dividend to any of its Restricted
Subsidiaries, by any of its Subsidiaries, (iii) any dividend, distribution or
other payment by any Restricted Subsidiary on shares of its Capital Stock that
is paid PRO RATA to all holders of such Capital Stock, or (iv) the purchase,
redemption or other acquisition or retirement for value of shares of Capital
Stock of any Restricted Subsidiary (other than Non-Recourse Restricted
Subsidiaries) held by Persons other than the Company or any of its Restricted
Subsidiaries.
 
    "RESTRICTED SUBSIDIARY" means any Subsidiary of the Company which at the
time of determination is not an Unrestricted Subsidiary. The Board of Directors
of the Company may designate any Unrestricted Subsidiary to be a Restricted
Subsidiary only if, immediately before and after giving effect to such
designation, there would exist no Default or Event of Default and the Company
could incur at least $1.00 of Indebtedness pursuant to the Annualized Operating
Cash Flow Ratio test of the "Limitation on Incurrence of Additional
Indebtedness" covenant, on a pro forma basis taking into account such
designation.
 
    "SENIOR INDEBTEDNESS" means all Indebtedness of the Company (including, with
respect to the Credit Agreement, all Obligations), including interest thereon,
whether outstanding on the Issue Date or thereafter issued, other than (a)
Indebtedness that is expressly subordinated or junior in right of payment to any
Indebtedness of the Company, (b) Indebtedness represented by Disqualified
Capital Stock, (c) any liability for federal, state, local or other taxes owed
or owing by the Company, (d) Indebtedness of the Company to any Subsidiary of
the Company or any Affiliate of the Company (other than Purchase Money
Indebtedness constituting at least 75% but not more than 100% of the cost of
wireless cellular communication system equipment and other related fixed assets,
Incurred in compliance with the "Limitation on Incurrence of Additional
Indebtedness" covenant), (e) trade payables and (f) Indebtedness incurred in
violation of the Indenture.
 
    "SIGNIFICANT RESTRICTED SUBSIDIARY" means one or more Restricted
Subsidiaries having an aggregate net book value of assets in excess of 5% of the
net book value of the assets of the Company and its Restricted Subsidiaries on a
consolidated basis.
 
    "STATED MATURITY" means the date fixed for the payment of any principal or
premium pursuant to the Indenture and the Notes, including the Maturity Date,
upon redemption, acceleration, Asset Sale Offer, Proceeds Purchase Offer, Change
of Control Offer or otherwise.
 
                                       90
<PAGE>
    "SUBSIDIARY" with respect to any Person, means (i) a corporation at least
fifty percent of whose Capital Stock with voting power, under ordinary
circumstances, to elect directors is at the time, directly or indirectly, owned
by such Person, by such Person and one or more Subsidiaries of such Person or by
one or more Subsidiaries of such Person, or (ii) a partnership in which such
Person or a Subsidiary of such Person is, at the time, a general partner of such
partnership, or (iii) any Person in which such Person, one or more Subsidiaries
of such Person, or such Person and one or more Subsidiaries of such Person,
directly or indirectly, at the date of determination thereof has (x) at least a
fifty percent ownership interest or (y) the power to elect or direct the
election of the directors or other governing body of such Person.
 
    "UNRESTRICTED SUBSIDIARY" shall mean any Subsidiary of the Company that, at
the time of determination, shall be an Unrestricted Subsidiary (as designated by
the Board of Directors of the Company, as provided below). The Board of
Directors of the Company may designate any Subsidiary of the Company (including
any newly acquired or newly formed Subsidiary at or prior to the time it is so
formed or acquired) to be an Unrestricted Subsidiary if (a) no Default or Event
of Default is existing or will occur as a consequence thereof, (b) such
Subsidiary does not own any Capital Stock of, or own or hold any Lien on any
property or asset of, the Company or any Restricted Subsidiary that is not a
Subsidiary of the Subsidiary to be so designated and (c) such Subsidiary and
each of its Subsidiaries has not at the time of designation, and does not
thereafter, create, incur, issue, assume, guarantee, or otherwise become
directly or indirectly liable with respect to any Indebtedness pursuant to which
the lender has recourse to any property or assets of the Company or any of its
Restricted Subsidiaries (except that such Subsidiary and its Subsidiaries may
guarantee the Notes); PROVIDED that either (A) the Subsidiary to be so
designated has total assets of $1,000 or less or (B) if such Subsidiary has
assets greater than $1,000, that such designation would be permitted under the
"Limitation on Restricted Payments" covenant. Each such designation shall be
evidenced by filing with the Trustee a certified copy of the resolution giving
effect to such designation and an Officers' Certificate certifying that such
designation complied with the foregoing conditions.
 
    "VOTING STOCK" means Capital Stock of the Company having generally the right
to vote in the election of a majority of the directors of the Company or having
generally the right to vote with respect to the organizational matters of the
Company.
 
    "WEIGHTED AVERAGE LIFE" means, as of the date of determination, with respect
to any debt instrument, the quotient obtained by dividing (i) the sum of the
products of the numbers of years from the date of determination to the dates of
each successive scheduled principal payment of such debt instrument multiplied
by the amount of each such respective principal payment by (ii) the sum of all
such principal payments.
 
    "WHOLLY OWNED" means, with respect to a Subsidiary of the Company, (i) a
Subsidiary that is a corporation, of which not less than 99% of the Capital
Stock (except for directors' qualifying shares or certain minority interests
owned by other Persons solely due to local law requirements that there be more
than one stockholder, but which interest is not in excess of what is required
for such purpose) is owned directly by such Person or through one or more other
Wholly Owned Subsidiaries of such Person, or (ii) any entity other than a
corporation in which such Person, directly or indirectly, owns not less than 99%
of the Capital Stock of such entity.
 
                                       91
<PAGE>
REGISTRATION RIGHTS; LIQUIDATED DAMAGES
 
    Holders of New Notes are not entitled to any registration rights with
respect to the New Notes. Holders of Old Notes are entitled to certain
registration rights pursuant to the Registration Rights Agreement. Pursuant to
the Registration Rights Agreement, the Company has agreed to file with the SEC
and have declared effective on or prior to April 7, 1997 a registration
statement (the "Exchange Offer Registration Statement") under the Securities Act
with respect to the Exchange Offer. The Company also agreed that, after the
effectiveness of the Exchange Offer Registration Statement, it would, subject to
certain conditions, offer to the Holders of Old Notes who are able to make
certain representations the opportunity to exchange their Old Notes for New
Notes. In the event that applicable interpretations of the staff of the SEC do
not permit the Company to effect the Exchange Offer ("Commission Blockage") or
do not permit any Holder of Old Notes, subject to certain limitations, to
participate in such Exchange Offer, the Company has agreed to file with the SEC
a shelf registration statement (the "Shelf Registration Statement") to cover
resales of the applicable Old Notes. The Registration Statement of which this
Prospectus is a part constitutes the Exchange Offer Registration Statement.
 
    The Registration Rights Agreement provides that (i) the Company will use its
reasonable best efforts to have the Exchange Offer Registration Statement (and,
if applicable, a Shelf Registration Statement) declared effective by the SEC on
or prior to April 7, 1997. If the Exchange Offer has not been consummated by
           , 1997 (unless there exists a Commission Blockage) (such event, a
"Registration Default"), the Company will pay liquidated damages to each holder
of Old Notes, during the first 90-day period immediately following the
occurrence of such Registration Default in an amount equal to $0.05 per week per
$1,000 principal amount of Notes constituting Old Notes held by such Holder. The
amount of the liquidated damages will increase by an additional $0.05 per week
per $1,000 principal amount constituting Old Notes for each subsequent 90-day
period until the Exchange Offer is consummated, up to a maximum amount of
liquidated damages of $0.25 per week per $1,000 principal amount of Notes
constituting Old Notes. All accrued liquidated damages shall be paid to Holders
in the same manner as interest payments on the Notes on semi-annual Damages
Payment Dates which correspond to interest payment dates for the Notes.
 
    The Registration Rights Agreement provides that the Company (i) shall make
available for a period of 90 days after the consummation of the Exchange Offer a
prospectus meeting the requirements of the Securities Act to any broker-dealer
for use in connection with any resale of any such Exchange Notes and (ii) shall
pay all expenses incident to the Exchange Offer (including the expenses of one
counsel to the holders of the Notes) and will indemnify certain holders of the
Notes (including any broker-dealer) against certain liabilities, including
liabilities under the Securities Act.
 
    Holders of Notes will be required to make certain representations to the
Company (as described in the Registration Rights Agreement) in order to
participate in the Exchange Offer and will be required to deliver information to
be used in connection with the Shelf Registration Statement and to provide
comments on the Shelf Registration Statement within the time periods set forth
in the Registration Rights Agreement in order to have their Notes included in
the Shelf Registration Statement and benefit from the provisions regarding
liquidated damages set forth in the preceding sentence. In addition, for so long
as the Notes are outstanding, the Company will continue to provide to holders of
Notes and to prospective purchasers of the Notes the information required by
Rule 144A(d)(4). The Company will provide a copy of the Registration Rights
Agreement to prospective investors upon request.
 
                                       92
<PAGE>
                    CERTAIN FEDERAL INCOME TAX CONSEQUENCES
 
    In the opinion of Davis Polk & Wardwell, tax counsel to the Company, the
following summary describes the material federal income tax considerations
applicable to the exchange of Old Notes for New Notes and the ownership and
disposition of the New Notes by Holders who acquire the New Notes. The summary
applies only to a Holder of Old Notes that acquired such Old Notes from the
Company pursuant to their original issuance and will be an initial holder of the
New Notes pursuant to the exchange hereunder. This discussion is based on laws,
regulations, rulings and decisions now in effect, all of which are subject to
change, possibly retroactively. The discussion does not cover all aspects of
federal income taxation that may be relevant to Holders, in light of their
specific circumstances, particularly Holders who own 10% or more of the stock of
the Company or Holders subject to special treatment under the federal income tax
laws (such as insurance companies, financial institutions, tax exempt
organizations, foreign persons and taxpayers subject to the alternative minimum
tax). It also does not address state, local, foreign or other tax laws. The
description assumes that Holders of the New Notes will hold the New Notes as
"capital assets" within the meaning of Section 1221 of the Internal Revenue Code
of 1986, as amended (the "Code").
 
   
TAX CONSEQUENCES TO U.S. HOLDERS
    
 
    EXCHANGE OF NOTES
 
    There will be no federal income tax consequences to Holders exchanging Old
Notes for New Notes pursuant to the Exchange Offer and a Holder will have the
same adjusted basis and holding period in the New Notes as it had in the Old
Notes immediately before the exchange.
 
    SALE, EXCHANGE OR RETIREMENT OF THE NOTES
 
   
    Upon the sale, exchange or retirement of a New Note, a Holder will recognize
taxable gain or loss equal to the difference between the amount realized on the
sale, exchange or retirement and such Holder's adjusted tax basis in the New
Note. A Holder's adjusted tax basis in a New Note will equal the cost of the Old
Note to such Holder reduced by any payments on the Note received by the Holder.
    
 
    EACH HOLDER SHOULD CONSULT HIS TAX ADVISOR IN DETERMINING THE FEDERAL,
STATE, LOCAL AND ANY OTHER TAX CONSEQUENCES TO THE PARTICULAR HOLDER OF THE
EXCHANGE OF OLD NOTES FOR NEW NOTES AND THE OWNERSHIP AND DISPOSITION OF THE NEW
NOTES.
 
                              PLAN OF DISTRIBUTION
 
    Each broker-dealer that receives New Notes for its own account pursuant to
the Exchange Offer must acknowledge that it will deliver a prospectus in
connection with any resale of such New Notes. This Prospectus, as it may be
amended or supplemented from time to time, may be used by a broker-dealer in
connection with resales of New Notes received in exchange for Old Notes where
such Old Notes were acquired as a result of market-making activities or other
trading activities. The Company has agreed that for a period of 90 days after
the Expiration Date, it will make this Prospectus, as amended or supplemented,
available to any such broker-dealer for use in connection with any such resale.
The Company will not receive any proceeds from any sale of New Notes by
broker-dealers. New Notes received by broker-dealers for their own account
pursuant to the Exchange Offer may be sold from time to time in one or more
transactions in the over-the-counter market, in negotiated transactions, through
the writing of options on the New Notes or a combination of such methods of
resale, at market prices prevailing at the time of resale, at prices related to
such prevailing market prices or negotiated prices. Any such resale may be made
directly to purchasers or to or through brokers or dealers who may receive
compensation in the form of commissions or concessions from any such
broker-dealer and/or the purchasers of any such New Notes. Any broker-dealer
that resells New Notes that were received by it for its own account pursuant to
 
                                       93
<PAGE>
the Exchange Offer and any broker or dealer that participates in a distribution
of such New Notes may be deemed to be an "underwriter" within the meaning of the
Securities Act and any profit on any such resale of New Notes and any
commissions or concessions received by any such persons may be deemed to be
underwriting compensation under the Securities Act. The Letter of Transmittal
states that by acknowledging that it will deliver and by delivering a
prospectus, a broker-dealer will not be deemed to admit that it is an
"underwriter" within the meaning of the Securities Act.
 
    For a period of 90 days after the Expiration Date the Company will promptly
send additional copies of this Prospectus and any amendment or supplement to
this Prospectus to any broker-dealer that requests such documents in the Letter
of Transmittal.
 
    The Company has agreed in the Registration Rights Agreement to indemnify
each broker-dealer reselling New Notes pursuant to this Prospectus, and their
officers, directors and controlling persons, against certain liabilities in
connection with the offer and sale of the New Notes, including liabilities under
the Securities Act, or to contribute to payments that such broker-dealers may be
required to make in respect thereof.
 
                                 LEGAL MATTERS
 
    The validity of the Notes offered hereby will be passed upon for the Company
by Davis Polk & Wardwell.
 
                                    EXPERTS
 
    The consolidated balance sheets of PriCellular Wireless Corporation and
subsidiaries as of December 31, 1995 and 1994 and the related consolidated
statements of operations, stockholder's equity and cash flows for each of the
years in the three years ended December 31, 1995 appearing in this Prospectus
and Registration Statement have been audited by Ernst & Young LLP, independent
auditors, as set forth in their reports thereon appearing elsewhere herein and
in the Registration Statement and are included in reliance upon such reports
given upon the authority of such firm as experts in accounting and auditing.
 
    The combined financial statements of Illinois RSA 4 and 6 for the year ended
December 31, 1994 have been audited by Ernst & Young LLP, independent auditors,
as set forth in their report thereon incorporated by reference therein and
incorporated herein by reference. Such financial statements have been
incorporated herein by reference in reliance upon such report given upon the
authority of such firm as experts in accounting and auditing.
 
    The consolidated balance sheets of Cellular Information Systems, Inc. and
subsidiaries as of December 31, 1993 and 1992 and September 30, 1994 and the
related consolidated statements of operations, stockholders' deficit and cash
flows for the years ended December 31, 1993, 1992 and 1991 and for the nine
months ended September 30, 1994 incorporated by reference in this Prospectus
have been audited by Coopers & Lybrand L.L.P., independent accountants, as
stated in their reports incorporated by reference herein. The report on Cellular
Information Systems, Inc. includes explanatory paragraphs discussing
reorganization of CIS and certain of its subsidiaries under Chapter 11 of the
United States Bankruptcy Code and the acquisition of CIS by PriCellular
Corporation. The financial statements referred to above are incorporated by
reference in this Prospectus and the Registration Statement in reliance upon the
report of Coopers & Lybrand L.L.P. given upon the authority of that firm as
experts in accounting and auditing.
 
    The balance sheet of Great Seal Cellular Limited Partnership as of December
31, 1993 and 1994 and the related statements of operations, partners' deficit
and cash flows for the two years ended December 31, 1994 incorporated by
reference in this Prospectus and Registration Statement have been audited by
Arthur Andersen LLP, independent public accountants, as indicated in their
report with respect thereto and is incorporated by reference in reliance upon
the authority of such firm as experts in accounting and auditing in giving said
reports.
 
    The balance sheet of USCOC of Ohio RSA #7, Inc., as of December 31, 1994 and
the related statements of operations, retained earnings and cash flows for the
year ended December 31, 1994,
 
                                       94
<PAGE>
incorporated by reference in this Prospectus and Registration Statement have
been audited by Arthur Andersen LLP, independent public accountants, as
indicated in their report with respect thereto and is incorporated by reference
in reliance upon the authority of such firm as experts in accounting and
auditing in given said reports.
 
    The balance sheets of Cellular of Upstate New York, Inc. as of December 31,
1995 and 1994 and the statements of income and retained earnings, and cash flows
for the years then ended, incorporated by reference in this Registration
Statement have been incorporated by reference herein in reliance on the report
of Coopers & Lybrand LLP., independent accountants, given on the authority of
that firm as experts in accounting and auditing.
 
                                 CERTAIN TERMS
 
    Interests in cellular markets that are licensed by the Federal
Communications Commission (the "FCC") are commonly measured on the basis of the
population of the market served, with each person in the market area referred to
as a "Pop". The number of Pops or Net Pops owned is not necessarily indicative
of the number of subscribers or potential subscribers. As used in this
Prospectus, unless otherwise indicated, the term "Pops" means the estimate of
the 1995 population of a Metropolitan Statistical Area ("MSA") or Rural Service
Area ("RSA"), as derived from the 1995 Donnelley Market Information Service
population estimates. The term "Net Pops" means the estimated population with
respect to a given service area multiplied by the percentage interest that the
Company owns in the entity licensed in such service area, all of the estimated
population of which is included. MSAs and RSAs are also referred to as markets".
The term "wireline" license refers to the license for any market initially
awarded to a company or group that was affiliated with a local landline
telephone carrier in the market, and the term "non- wireline" license refers to
the license for any market that was initially awarded to a company, individual
or group not affiliated with any landline carrier. The term "System" means an
FCC-licensed cellular telephone system. The term "CTIA" means the Cellular
Telecommunications Industry Association.
 
                                       95
<PAGE>
                   INDEX TO CONSOLIDATED FINANCIAL STATEMENTS
 
<TABLE>
<S>                                                                                    <C>
PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
Condensed Consolidated Balance Sheet (unaudited)--September 30, 1996.................        F-2
Condensed Consolidated Statements of Operations (unaudited)--nine months ended
  September 30, 1996 and 1995........................................................        F-3
Condensed Consolidated Statements of Cash Flows (unaudited)--nine months ended
  September 30, 1996 and 1995........................................................        F-4
Notes to Condensed Consolidated Financial Statements (unaudited).....................        F-5
Report of Independent Auditors.......................................................        F-8
Consolidated Balance Sheets--December 31, 1995 and 1994..............................        F-9
Consolidated Statements of Operations--Years Ended December 31, 1995, 1994 and
  1993...............................................................................       F-10
Consolidated Statements of Stockholder's Equity--Years Ended December 31, 1995, 1994
  and 1993...........................................................................       F-11
Consolidated Statements of Cash Flows--Years Ended December 31, 1995, 1994 and
  1993...............................................................................       F-12
Notes to Consolidated Financial Statements...........................................       F-14
</TABLE>
 
                                      F-1
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
                     CONDENSED CONSOLIDATED BALANCE SHEETS
 
                   (DOLLARS IN THOUSANDS, EXCEPT SHARE DATA)
 
<TABLE>
<CAPTION>
                                                                                      SEPTEMBER 30,  DECEMBER 31,
                                                                                          1996           1995
                                                                                      -------------  ------------
<S>                                                                                   <C>            <C>
                                                                                       (UNAUDITED)
                                                     ASSETS
Current assets:
  Cash and cash equivalents.........................................................   $    25,234    $   26,669
  Accounts receivable (less allowance of $2,837 in 1996 and $2,076 in 1995).........        14,802         8,725
  Due from affiliates...............................................................            35           701
  Inventory.........................................................................         1,731         1,651
  Other current assets..............................................................           723           568
                                                                                      -------------  ------------
Total current assets................................................................        42,525        38,314
Fixed assets--at cost:
  Cellular facilities and equipment.................................................        73,710        58,050
  Less accumulated depreciation.....................................................       (12,663)       (6,009)
                                                                                      -------------  ------------
Net fixed assets....................................................................        61,047        52,041
Investment in cellular operations...................................................        36,581        37,386
Cellular licenses (less accumulated amortization of $10,165 in 1996 and $3,833 in
  1995).............................................................................       390,373       305,375
Cellular license held for sale......................................................         8,179        --
Deferred financing costs (less accumulated amortization of $2,070 in 1996 and $971
  in 1995)..........................................................................         8,938         9,989
Other assets........................................................................            95            14
                                                                                      -------------  ------------
Total assets........................................................................   $   547,738    $  443,119
                                                                                      -------------  ------------
                                                                                      -------------  ------------
 
                                      LIABILITIES AND STOCKHOLDER'S EQUITY
Current liabilities:
  Accounts payable and accrued expenses.............................................   $    17,859    $   15,385
  Long-term debt--current portion...................................................           389         1,971
  Income taxes payable..............................................................           432           872
  Other current liabilities.........................................................         4,779         3,529
  Due to affiliate..................................................................       --                126
                                                                                      -------------  ------------
Total current liabilities...........................................................        23,459        21,883
Long-term debt......................................................................       324,793       278,225
Junior Subordinated Discount Note to Parent.........................................       --             20,425
Other long-term liabilities (includes $7,911 of due to Parent in 1996)..............        10,379         1,673
Stockholder's equity:
  Common stock, $0.01 par value per share; 100 shares authorized, issued and
    outstanding.....................................................................       --             --
  Additional paid-in capital........................................................       211,642       130,291
  Accumulated deficit...............................................................       (22,535)       (9,378)
                                                                                      -------------  ------------
Total stockholder's equity..........................................................       189,107       120,913
                                                                                      -------------  ------------
Total liabilities and stockholder's equity..........................................   $   547,738    $  443,119
                                                                                      -------------  ------------
                                                                                      -------------  ------------
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
                                      F-2
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
          CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS (UNAUDITED)
 
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              NINE MONTHS ENDED
                                                                                                SEPTEMBER 30,
                                                                                            ----------------------
<S>                                                                                         <C>         <C>
                                                                                               1996        1995
                                                                                            ----------  ----------
REVENUES
Cellular service..........................................................................  $   75,560  $   23,696
Equipment sales...........................................................................       2,440         999
Other.....................................................................................       2,978         492
                                                                                            ----------  ----------
                                                                                                80,978      25,187
COSTS AND EXPENSES
Cost of cellular service..................................................................      20,999       6,353
Cost of equipment sold....................................................................       6,822       2,825
General and administrative................................................................      12,067       5,126
Sales and marketing.......................................................................      11,568       4,002
Depreciation and amortization.............................................................      15,295       6,443
                                                                                            ----------  ----------
                                                                                                66,751      24,749
                                                                                            ----------  ----------
Operating income..........................................................................      14,227         438
OTHER INCOME (EXPENSE)
Net gain on sale of investment in cellular operations.....................................         177      11,598
Interest expense, net.....................................................................     (28,623)    (10,750)
Other income, net.........................................................................       1,062         270
                                                                                            ----------  ----------
                                                                                               (27,384)      1,118
                                                                                            ----------  ----------
Net income (loss).........................................................................  $  (13,157) $    1,556
                                                                                            ----------  ----------
                                                                                            ----------  ----------
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
                                      F-3
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
          CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS (UNAUDITED)
 
                             (DOLLARS IN THOUSANDS)
 
<TABLE>
<CAPTION>
                                                                                              NINE MONTHS ENDED
                                                                                                SEPTEMBER 30
                                                                                           -----------------------
<S>                                                                                        <C>         <C>
                                                                                              1996        1995
                                                                                           ----------  -----------
Net cash provided by (used in) operating activities......................................  $   25,445  $      (743)
INVESTING ACTIVITIES
Redemption of short-term investments.....................................................      --              991
Purchase of cellular equipment...........................................................     (12,966)      (5,120)
Purchase of cellular licenses............................................................      (1,925)     --
Sale of investment in cellular operations................................................      26,614       19,478
Acquisition of cellular operations, net of cash..........................................     (78,555)    (126,690)
Proceeds from parent.....................................................................       8,577      --
Amounts deposited in escrow to acquire cellular properties...............................      --           (8,000)
Investment in cellular operations........................................................        (315)        (258)
                                                                                           ----------  -----------
Net cash used in investment activities...................................................     (58,570)    (119,599)
                                                                                           ----------  -----------
FINANCING ACTIVITIES
Proceeds from capital contributions......................................................      33,613       21,278
Proceeds from issuance of 12 1/4% Senior Subordinated Discount Notes.....................      --          143,307
Proceeds from notes payable..............................................................      --           20,000
Repayments of notes payable and due to stockholder.......................................      (1,875)      (3,343)
Payments for deferred financing costs....................................................         (48)      (5,475)
                                                                                           ----------  -----------
Net cash provided by financing activities................................................      31,690      175,767
                                                                                           ----------  -----------
(Decrease) increase in cash and cash equivalents.........................................      (1,435)      55,425
Cash and cash equivalents at beginning of period.........................................      26,669       38,682
                                                                                           ----------  -----------
Cash and cash equivalents at end of period...............................................  $   25,234  $    94,107
                                                                                           ----------  -----------
                                                                                           ----------  -----------
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION
Cash paid during the period for:
  Interest...............................................................................  $      881  $       527
  Income taxes...........................................................................         440        3,250
Supplemental schedule of noncash investing activities
Purchase of cellular equipment...........................................................      --               85
Capital contribution of assets from Parent...............................................      26,079        8,763
SUPPLEMENTAL SCHEDULE OF NONCASH FINANCING
Contribution to capital of junior subordinated debt......................................      21,659
</TABLE>
 
           See notes to condensed consolidated financial statements.
 
                                      F-4
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
              NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS
 
                               SEPTEMBER 30, 1996
 
1. BASIS OF PRESENTATION
 
    On October 21, 1994, PriCellular Corporation (100% stockholder of Wireless)
("Parent") contributed all of the assets, net of certain liabilities to
Wireless. The consolidated financial statements include the accounts of
PriCellular Wireless Corporation and its subsidiaries (the "Company"). All
significant intercompany items and transactions have been eliminated.
 
    The consolidated financial statements have been prepared by the Company
without audit, in accordance with rules and regulations of the Securities and
Exchange Commission. In the opinion of management, the statements reflect all
adjustments necessary for a fair presentation of the results for the interim
period. The results of operations for the interim period are not necessarily
indicative of the results for a full year. These financial statements should be
read in conjunction with the financial statements and notes thereto included in
the Company's 1995 Annual Report on Form 10-K.
 
2. ACQUISITION OF CELLULAR OPERATIONS
 
    NEW YORK CLUSTER
 
    During April 1996, the Company consummated the acquisitions of the
non-wireline NY-6 RSA and 83% of the non-wireline Dutchess County, NY MSA
("Poughkeepsie, NY MSA") from United States Cellular Corporation, boosting its
New York contiguous cluster to over 750,000 Pops.
 
    The NY-6 RSA consists of approximately 111,000 Pops in Greene and Columbia
Counties between Albany and New York City. The NY-6 RSA abuts PriCellular's
previously acquired NY-5 RSA and includes 30 miles of the New York State
Thruway, 10 miles of the Interstate connecting the New England Thruway with the
New York State Thruway in Albany and 30 miles of the Taconic State Parkway. The
acquisition price of the NY-6 RSA was approximately $19,800,000.
 
    The Poughkeepsie, NY MSA abuts the Company's NY-6 RSA and NY-5 RSA and
extends the Company's New York cluster across the Hudson Valley from the
Connecticut and Massachusetts border 100 miles west to the Binghamton, NY area.
The MSA has approximately 263,000 Pops of which the Company acquired 83% for
$178 per Pop or $38,900,000, with one-half paid in cash and the balance in a
three-year note bearing interest at the prime rate.
 
    During October 1996, the Company consummated an agreement with Vanguard
Cellular Systems, Inc. in which it exchanged certain of its Systems for, among
other things, the Orange County, NY MSA and an additional 11.1% of the Company's
majority-owned Poughkeepsie, NY MSA. Pursuant to the agreement the Company
exchanged an aggregate of 548,016 Net Pops consisting of its OH-9 RSA, a portion
of its OH-10 RSA (excluding Perry and Hocking counties) and the Parkersburg,
WV/Marietta, OH MSA for the Orange County, NY MSA (324,323 Pops), 11.1% of the
Poughkeepsie, NY MSA (262,663 Pops), 12.2% of the Janesville, WI MSA (18,013 Net
Pops) and approximately 23,571 additional net Pops, including small interests in
the Eau Claire, WI and Wausau, WI MSAs (in each of which the Company currently
has a majority interest). The Orange County, NY MSA abuts the Company's NY-5 RSA
to the north, the Company's Poughkeepsie, NY MSA to the east and the New York
City MSA of McCaw/AT&T Wireless to the south and east (bordering Westchester,
Putnam and Rockland counties).
 
                                      F-5
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               SEPTEMBER 30, 1996
 
2. ACQUISITION OF CELLULAR OPERATIONS (CONTINUED)
    MID-ATLANTIC CLUSTER
 
    During February 1996 the Company consummated the acquisition of the
non-wireline cellular system serving the PA-9 RSA from United States Cellular
Corporation for approximately $26,100,000 or $139 per Pop. The payment was made
by the Company's parent which simultaneously contributed the system to the
Company. The RA-9 RSA has approximately 188,000 Pops and abuts the Company's
Ohio Cluster on the South and McCaw/AT&T's Pittsburgh MSA on the North.
 
    During July 1996, the Company consummated the acquisition of the
non-wireline cellular system serving the WV-3 RSA from Horizon Cellular
Telephone Company for approximately $34,700,000. The WV-3 RSA has approximately
269,000 Pops and abuts the Company's PA-9 RSA and WV-2 RSA.
 
3. DISPOSITION OF CELLULAR OPERATIONS
 
    On July 1, 1996, the Company consummated the sale of its AL-4 RSA for
approximately $27,500,000 in cash or $200 per Pop of which $2,500,000 is
attributable to a two year covenant not to compete. The Company acquired this
stand-alone RSA in November 1995, for $10,000,000 in cash and $10,000,000 in a
five-year, 4% note that was subsequently converted into 1,468,860 shares of the
Parent's Class A Common Stock on the closing date. In addition during the
quarter, the Company sold an investment in minority Pops. As a result of both
transactions, the Company recognized a net gain of $177,000.
 
    The pro forma unaudited condensed results of operations for the nine months
ended September 30, 1996, assuming the acquisitions listed in Note 2 and the
disposition of the AL-4 RSA were consummated as of the beginning of the period,
are as follows:
 
<TABLE>
<S>                                                                 <C>
Revenues..........................................................  $  81,962
Net loss..........................................................  $ (16,329)
</TABLE>
 
4. CAPITAL CONTRIBUTION
 
    The Company's Parent issued 96,000 shares of Series A cumulative convertible
preferred stock. The issuance resulted in net proceeds to the Parent of
approximately $80,000,000, of which $33,600,000 was contributed to the Company.
 
    On September 30, 1996, the Company's parent contributed $21,659,000 of
capital in the form of forgiving the junior subordinated note.
 
5. PENDING TRANSACTIONS
 
    In a disputed acquisition on November 14, 1994, RFB Cellular, Inc. signed a
contract to acquire the MI-2 RSA. The Company believed it should have had the
right to purchase the property and initiated legal proceedings. In May 1995, as
a result of this litigation, the Court of Chancery of the State of Delaware
awarded the Company the right to acquire the MI-2 RSA. The defendant in the
lawsuit appealed the decision. On March 22, 1996, the Delaware Supreme Court
reversed the lower court's decision and ordered the Company to unwind the
acquisition and sell the license and operating assets to the defendant. The
Company believes that the completion of this transaction will not result in any
material economic gain or loss and the loss of MI-2's operating results will not
be material to the Company's results of operations.
 
                                      F-6
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
        NOTES TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               SEPTEMBER 30, 1996
 
5. PENDING TRANSACTIONS (CONTINUED)
    On September 4, 1996, the Company entered into an agreement with a
subsidiary of BellSouth Corporation pursuant to which it will effectively
exchange, subject to certain conditions including FCC approval, its stand-alone
wireline Systems in Alabama for both the non-wireline WI-4 RSA and $18,000,000
in cash ($2,000,000 of which is attributable to a two year covenant not to
compete). The Systems to be exchanged are the Company's 136,816 Pop Florence AL
MSA and its 62,035 Pop AL-1B RSA. The WI-4 RSA abuts the Company's MI-1 RSA to
the northeast, its WI-3 RSA to the northwest and its Wausau, WI MSA to the west.
 
    On September 27, 1996, the Company entered into an agreement to purchase,
subject to certain conditions including FCC approval, the non-wireline WI-2 RSA
for approximately $4,300,000 in cash (approximately $51 per Pop). The system is
contiguous to the Company's Eau Claire MSA, WI-1 and WI-3 RSA's and its MI-1
RSA.
 
6. SUBSEQUENT EVENTS
 
    During October 1996, the Company and Parent have entered into an agreement,
subject to among other things FCC approval and negotiation of definitive
documentation, with a subsidiary of Horizon Cellular Telephone Company, L.P. to
purchase four non-wireline RSAs in Kentucky consisting of approximately 775,000
Net Pops for $116,500,000 consisting of $94,000,000 in cash and $22,500,000 in
the Parent's Class A Common Stock. Parent has agreed to contribute to the
Company as an equity contribution the assets it will acquire pursuant to the
Kentucky Cluster Acquisition. This will make the fourth operating cluster
established by the Company within two years of the Parent's initial public
offering.
 
    The acquisition will be financed by the issuance of a Senior Note offering
totalling $140,000,000 face amount due in 2004 with interest payable
semi-annually, which the Company is currently in the process of obtaining.
 
                                      F-7
<PAGE>
                         REPORT OF INDEPENDENT AUDITORS
 
Board of Directors
PriCellular Wireless Corporation
 
    We have audited the consolidated balance sheets of PriCellular Wireless
Corporation and subsidiaries as of December 31, 1995 and 1994, and the related
consolidated statements of operations, stockholder's equity and cash flows for
each of the three years in the period ended December 31, 1995. These financial
statements are the responsibility of the Company's management. Our
responsibility is to express an opinion on these financial statements based on
our audits.
 
    We conducted our audits in accordance with generally accepted auditing
standards. Those standards require that we plan and perform the audit to obtain
reasonable assurance about whether the financial statements are free of material
misstatement. An audit includes examining, on a test basis, evidence supporting
the amounts and disclosures in the financial statements. An audit also includes
assessing the accounting principles used and significant estimates made by
management, as well as evaluating the overall financial statement presentation.
We believe that our audits provide a reasonable basis for our opinion.
 
    In our opinion, the consolidated financial statements referred to above
present fairly, in all material respects, the consolidated financial position of
PriCellular Wireless Corporation and subsidiaries at December 31, 1995 and 1994,
and the consolidated results of their operations and their cash flows for each
of the three years in the period ended December 31, 1995, in conformity with
generally accepted accounting principles.
 
                                          ERNST & YOUNG LLP
 
New York, New York
January 24, 1996
 
                                      F-8
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
                          CONSOLIDATED BALANCE SHEETS
 
                                     ASSETS
 
<TABLE>
<CAPTION>
                                                                                            DECEMBER 31,
                                                                                       ----------------------
                                                                                          1995        1994
<S>                                                                                    <C>         <C>
                                                                                       (DOLLARS IN THOUSANDS,
                                                                                         EXCEPT SHARE DATA)
Current assets:
    Cash and cash equivalents........................................................  $   26,669  $   38,682
    Short-term investments...........................................................      --             991
    Accounts receivable (less allowance of $2,076 in 1995 and $735 in 1994)..........       8,725       2,653
    Due from affiliates..............................................................         701         784
    Inventory........................................................................       1,651         428
    Other current assets.............................................................         568         276
                                                                                       ----------  ----------
    Total current assets.............................................................      38,314      43,814
Fixed assets--at cost:
    Cellular facilities and equipment................................................      56,375      27,148
    Furniture and equipment..........................................................       1,675         535
                                                                                       ----------  ----------
                                                                                           58,050      27,683
    Less accumulated depreciation....................................................      (6,009)     (1,539)
                                                                                       ----------  ----------
        Net fixed assets.............................................................      52,041      26,144
Investment in cellular operations....................................................      37,386       4,581
Cellular licenses (less accumulated amortization of $3,883 in 1995 and $1,374 in
  1994)..............................................................................     305,375     122,104
Cellular licenses held for sale......................................................      --           7,463
Deferred financing costs (less accumulated amortization of $971 in 1995 and $57 in
  1994)..............................................................................       9,989       4,757
Other assets.........................................................................          14         936
                                                                                       ----------  ----------
        Total assets.................................................................  $  443,119  $  209,799
                                                                                       ----------  ----------
                                                                                       ----------  ----------
</TABLE>
 
                      LIABILITIES AND STOCKHOLDER'S EQUITY
 
<TABLE>
<S>                                                                           <C>        <C>
Current liabilities:
    Accounts payable and accrued expenses...................................  $  15,385  $   9,506
    Long-term debt--current portion.........................................      1,971      3,249
    Income taxes payable....................................................        872      3,425
    Other current liabilities...............................................      3,529      7,019
    Due to affiliate........................................................        126     --
                                                                              ---------  ---------
        Total current liabilities...........................................     21,883     23,199
Long-term debt..............................................................    278,225    113,683
Junior Subordinated Discount Note to Parent.................................     20,425     --
Other long-term liabilities.................................................      1,673        554
Commitments and contingent liabilities
Stockholder's equity:
    Common stock, $0.01 par value per share: 100 shares authorized, issued
        and outstanding
    Additional paid-in capital..............................................    130,291     74,647
    Accumulated deficit.....................................................     (9,378)    (2,284)
                                                                              ---------  ---------
        Total stockholder's equity..........................................    120,913     72,363
                                                                              ---------  ---------
        Total liabilities and stockholder's equity..........................  $ 443,119  $ 209,799
                                                                              ---------  ---------
                                                                              ---------  ---------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-9
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
                     CONSOLIDATED STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                                     YEAR ENDED DECEMBER 31,
                                                                                ----------------------------------
<S>                                                                             <C>         <C>         <C>
                                                                                   1995        1994        1993
                                                                                ----------  ----------  ----------
Revenues:
  Cellular service............................................................  $   38,757  $    4,825  $    3,702
  Equipment sales.............................................................       1,717         384         107
  Other.......................................................................       1,030      --          --
                                                                                ----------  ----------  ----------
                                                                                    41,504       5,209       3,809
 
Costs and expenses:
  Cost of cellular service....................................................      10,694       1,892         835
  Cost of equipment sold......................................................       4,951         814         255
  General and administrative..................................................       8,754       4,640       1,280
  Sales and marketing.........................................................       7,465       1,151         379
  Depreciation and amortization...............................................      10,279       2,720       1,695
                                                                                ----------  ----------  ----------
                                                                                    42,143      11,217       4,444
                                                                                ----------  ----------  ----------
  Operating loss..............................................................        (639)     (6,008)       (635)
 
Other income (expense):
  Gain on sale of investments in cellular operations..........................      11,598       6,819      11,986
  Interest expense, including $425 of interest on Parent note.................     (21,569)     (2,245)       (458)
  Interest income.............................................................       2,996         296         187
  Other income (expense), net.................................................         520         (97)       (439)
                                                                                ----------  ----------  ----------
                                                                                    (6,455)      4,773      11,276
                                                                                ----------  ----------  ----------
  Income (loss) before provision for income taxes.............................      (7,094)     (1,235)     10,641
  Provision for income taxes..................................................      --          --            (172)
                                                                                ----------  ----------  ----------
  Income (loss) before extraordinary item.....................................      (7,094)     (1,235)     10,469
  Gain on early extinguishment of debt of $150, net of tax....................      --          --             147
                                                                                ----------  ----------  ----------
    Net income (loss).........................................................  $   (7,094) $   (1,235) $   10,616
                                                                                ----------  ----------  ----------
                                                                                ----------  ----------  ----------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-10
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
                CONSOLIDATED STATEMENTS OF STOCKHOLDER'S EQUITY
 
<TABLE>
<CAPTION>
                                                                        COMMON STOCK        ADDITIONAL   RETAINED      TOTAL
                                                                  ------------------------   PAID-IN     EARNINGS   STOCKHOLDER'S
                                                                    SHARES       AMOUNT      CAPITAL    (DEFICIT)      EQUITY
                                                                  -----------  -----------  ----------  ----------  ------------
<S>                                                               <C>          <C>          <C>         <C>         <C>
                                                                             (DOLLARS IN THOUSANDS EXCEPT SHARE DATA)
Balance--December 31, 1992......................................         100    $  --       $   21,240  $  (11,665)  $    9,575
  Distribution to Stockholder...................................      --           --          (18,116)     --          (18,116)
  Net income for the year ended December 31, 1993...............      --           --           --          10,616       10,616
                                                                         ---        -----   ----------  ----------  ------------
Balance--December 31, 1993......................................         100       --            3,124      (1,049)       2,075
  Contributions by Stockholder..................................      --           --           72,423      --           72,423
  Distribution to Stockholder...................................      --           --             (900)     --             (900)
  Net loss for the year ended December 31, 1994.................      --           --           --          (1,235)      (1,235)
                                                                         ---        -----   ----------  ----------  ------------
Balance--December 31, 1994......................................         100       --           74,647      (2,284)      72,363
  Contributions by Stockholder..................................      --           --           55,644      --           55,644
  Net loss for the year ended December 31, 1995.................      --           --           --          (7,094)      (7,094)
                                                                         ---        -----   ----------  ----------  ------------
Balance--December 31, 1995......................................         100    $  --       $  130,291  $   (9,378)  $  120,913
                                                                         ---        -----   ----------  ----------  ------------
                                                                         ---        -----   ----------  ----------  ------------
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-11
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
                     CONSOLIDATED STATEMENTS OF CASH FLOWS
<TABLE>
<CAPTION>
                                                                                      YEAR ENDED DECEMBER 31,
                                                                                 ---------------------------------
<S>                                                                              <C>         <C>         <C>
                                                                                    1995        1994       1993
                                                                                 ----------  ----------  ---------
 
<CAPTION>
                                                                                      (DOLLARS IN THOUSANDS)
<S>                                                                              <C>         <C>         <C>
Operating activities:
Net income (loss)..............................................................  $   (7,094) $   (1,235) $  10,616
Adjustments to reconcile net income (loss) to net cash provided by (used in)
  operating activities:
    Depreciation and amortization..............................................      10,278       2,720      1,695
    Interest on Senior Subordinated and Convertible Discount Notes.............      21,254       1,672     --
    (Gain) loss on sale of investment in cellular operations...................     (11,598)     (6,819)   (11,986)
    Gain on early extinguishment of debt.......................................      --          --           (150)
    Equity loss from investment in Wichita Falls...............................      --              97         84
    Income from Joint Venture..................................................        (275)     --         --
    Amortization of covenant not to compete....................................        (500)     --         --
    Provision for losses on accounts receivable................................         936          99     --
    Proceeds from covenant not to compete......................................       3,000      --         --
    Changes in operating assets and liabilities net of effects from partial
      sale of Wichita Falls Celltelco Partnership interest in 1993:
      Accounts receivable......................................................      (4,493)       (848)       319
      Inventory................................................................        (891)       (250)    --
      Due from affiliate.......................................................      --            (784)    --
      Other current assets.....................................................        (193)        (52)    --
      Accounts payable and accrued expenses....................................         375       3,711     (2,408)
      Income taxes payable.....................................................      (2,553)     --         --
      Other current liabilities................................................      (4,490)     --         --
      Other long-term liabilities..............................................        (388)        127     --
      Other, net...............................................................          21          80        (18)
                                                                                 ----------  ----------  ---------
Net cash provided by (used in) operating activities............................       3,389      (1,482)    (1,848)
                                                                                 ----------  ----------  ---------
Investing activities:
    Purchase of cellular equipment.............................................      (6,794)     (3,013)      (205)
    Purchase of cellular licenses..............................................     (45,210)    (11,223)    (4,465)
    Amounts deposited in escrow to acquire cellular properties.................      --            (800)      (500)
    Proceeds from affiliate....................................................         209         160     --
    Proceeds from sale of investment in cellular operations....................      15,928       3,669     20,214
    Proceeds from sale of cellular licenses....................................       3,550      --         --
    Acquisition of cellular operations, net of cash............................    (168,476)   (119,143)    --
    Investment in cellular operations..........................................        (166)     --         --
    Redemption of short-term investments.......................................         991      --         --
                                                                                 ----------  ----------  ---------
Net cash (used in) provided by investing activities............................    (199,968)   (130,350)    15,044
                                                                                 ----------  ----------  ---------
Financing activities:
    Distribution to Parent.....................................................      --            (900)   (18,116)
    Proceeds from capital contributions........................................      30,903      61,479     --
    Proceeds from notes payable and due to related parties.....................      --           7,380      4,000
    Repayments of notes payable and due to related parties.....................      (3,499)     (3,140)    (4,802)
    Payments for deferred financing costs......................................      (6,145)     (4,818)    --
    Proceeds from Junior Subordinated Discount Note............................      20,000      --         --
    Proceeds from issuance of Senior Subordinated Discount Notes...............     143,307     110,276     --
                                                                                 ----------  ----------  ---------
Net cash provided by (used in) financing activities............................     184,566     170,277    (18,918)
                                                                                 ----------  ----------  ---------
    (Decrease) increase in cash and cash equivalents...........................     (12,013)     38,445     (5,722)
    Cash and cash equivalents at beginning of year.............................      38,682         237      5,959
                                                                                 ----------  ----------  ---------
Cash and cash equivalents at end of year.......................................  $   26,669  $   38,682  $     237
                                                                                 ----------  ----------  ---------
                                                                                 ----------  ----------  ---------
</TABLE>
 
                                      F-12
<PAGE>
<TABLE>
<CAPTION>
                                                                                      YEAR ENDED DECEMBER 31,
                                                                                 ---------------------------------
                                                                                    1995        1994       1993
                                                                                 ----------  ----------  ---------
                                                                                      (DOLLARS IN THOUSANDS)
<S>                                                                              <C>         <C>         <C>
Supplemental disclosure of cash flow information:
Cash paid during the period for:
    Interest...................................................................  $      874  $      194  $     510
    Income taxes...............................................................       2,803      --            175
Supplemental schedule of noncash investing activities:
    Capital contribution of equipment and minority interest in cellular
      operations...............................................................      --           8,155     --
    Contribution of net assets into joint venture..............................      35,516      --         --
Supplemental schedule of noncash financing activities:
    Debt canceled in exchange for capital contributions........................      --           2,791     --
    Debt canceled in connection with the sale of minority interest in cellular
      operations...............................................................      --           4,024     --
    Capital contribution of cellular systems from Parent.......................      24,741      --         --
</TABLE>
 
                See notes to consolidated financial statements.
 
                                      F-13
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
                   NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
 
                               DECEMBER 31, 1995
 
1. ORGANIZATION
 
    PriCellular Wireless Corporation including its subsidiaries ("Wireless") was
incorporated on August 23, 1994. On October 21, 1994 PriCellular Corporation
(100% stockholder of Wireless) ("Parent") contributed all of the assets, net of
certain liabilities to Wireless. The transactions were accounted for in a manner
similar to a pooling of interests. Wireless and the businesses contributed to
Wireless are collectively referred to as the "Company."
 
    The Company is principally engaged in the ownership and operation of
cellular telephone systems. During 1993 the Company sold substantially all of
its operating assets (see Note 7) in anticipation of acquiring new cellular
telephone systems (see Note 3).
 
2. SIGNIFICANT ACCOUNTING POLICIES
 
    BASIS OF CONSOLIDATION
 
    The consolidated financial statements include the accounts of the Company
and its subsidiaries. All significant intercompany balances and transactions
have been eliminated in the consolidated financial statements.
 
    Prior to October 1, 1993, the Company's financial statements consolidated
the Wichita Falls Celltelco Partnership's financial position, results of
operations and cash flows. On September 30, 1993, the Company sold 49.5% of its
interest in the partnership reducing the Company's interest to 49.5%. Effective
October 1, 1993, the Company commenced accounting for its interest in the
partnership under the equity method. On June 15, 1994, the Company sold its
remaining 49.5% interest in the Partnership (see Note 7).
 
    USE OF ESTIMATES
 
    The preparation of the financial statements in conformity with generally
accepted accounting principles requires management to make estimates and
assumptions that affect the amounts reported in the financial statements and
accompanying notes.
 
    CASH EQUIVALENTS
 
    The Company considers all highly liquid debt instruments purchased with a
maturity of three months or less to be cash equivalents.
 
    SHORT-TERM INVESTMENTS
 
    In May 1993, the Financial Accounting Standards Board issued Statement of
Financial Accounting Standards No. 115, "Accounting for Certain Investments in
Debt and Equity Securities" ("FASB 115"). The Company adopted the provisions of
the new standard for investments acquired after January 1, 1994. In accordance
with FASB 115, the Company classified all of its short-term investments as
held-to-maturity based upon the Company's positive intent and its ability to
hold the securities to maturity. Held-to-maturity securities are stated at cost,
adjusted for amortization of premiums and accretion of discounts to maturity.
Such amortization is included in interest income. Short-term investments at
December 31, 1994 consisted of U.S. Government obligations. Such short-term
investments are stated at cost plus accrued interest which approximates market.
These securities matured during the first quarter of 1995.
 
                                      F-14
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    INVENTORY
 
    Inventory is stated at the lower of cost (first-in, first-out method) or
market. Inventory consists primarily of cellular telephones and accessories.
 
    INVESTMENTS IN CELLULAR OPERATIONS
 
    Investments in cellular operations in which the Company's interest is 20% or
more are accounted for under the equity method. Interest in investments that are
less than 20% are accounted for under the cost method.
 
    On November 30, 1995, the Company entered into a Joint Venture with SBC
Communications, Inc. ("SBC"), formerly Southwestern Bell, in which the Company
contributed its system serving the Laredo, TX MSA (approximately 169,000 Pops)
and SBC contributed cellular properties in the Illinois 4 and 6 RSAs. The
Company owns 44.5% of the combined 584,000 Pops or approximately 260,000 Net
Pops. Under the terms of the Joint Venture agreement, the Company will receive
distributions in the first four years of the Joint Venture rising from
$3,300,000 in the first year to $5,800,000 in the last year. The Company also
has an option to put its Joint Venture interest to SBC at prices beginning at
$28,500,000 and escalating to $39,000,000 at the end of the four-year period.
SBC will have operating control of the properties and has certain rights to
purchase the Company's interests in the first year and on the day prior to the
fourth anniversary. The Company's share of net income from the Joint Venture for
the month of December 1995, totalled $275,000 which is included in other
revenue.
 
    At December 31, 1993, the Company maintained an MSA investment, the Wichita
Falls Celltelco Partnership. Subsequent to the sale of 49.5% of the Company's
interest in the Wichita Falls MSA (see Note 7), the Company accounted for the
investment under the equity method. In 1994 and 1993, the Company's share of its
net loss approximated $97,000 and $84,000, respectively.
 
    Consolidated financial information of the Wichita Falls Celltelco
Partnership for the periods July 1, 1994 to June 15, 1994 (date of disposition)
and for the three months ended December 31, 1993, is as follows:
 
                            STATEMENTS OF OPERATIONS
 
<TABLE>
<CAPTION>
                                                                  RESULTS FOR THE
                                                        WICHITA FALLS CELLTELCO PARTNERSHIP
                                                       --------------------------------------
                                                             PERIOD
                                                         JANUARY 1, 1994
                                                        TO JUNE 15, 1994      THREE MONTHS
                                                            (DATE OF              ENDED
                                                          DISPOSITION)      DECEMBER 31, 1993
                                                       -------------------  -----------------
<S>                                                    <C>                  <C>
Cellular revenue.....................................     $   1,775,000        $   766,000
Operating expenses...................................        (1,885,000)          (852,000)
                                                       -------------------  -----------------
Operating loss.......................................          (110,000)           (86,000)
Other expenses.......................................           (86,000)           (84,000)
                                                       -------------------  -----------------
Net loss.............................................     $    (196,000)       $  (170,000)
                                                       -------------------  -----------------
                                                       -------------------  -----------------
</TABLE>
 
                                      F-15
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
2. SIGNIFICANT ACCOUNTING POLICIES (CONTINUED)
    CELLULAR LICENSE
 
    The Company primarily uses a 40 year life to amortize cellular licenses
acquired. Amortization expense for the years ended December 31, 1995, 1994 and
1993 was $4,287,000, $1,262,000 and $1,507,000, respectively.
 
    The Company periodically reviews the carrying value of licenses to determine
whether such amounts are recoverable based on undiscounted future cash flows of
the market to which the license relates, and by comparing the cellular licenses
to the estimated market value of the cellular systems, in order to determine
whether a reduction to fair value is necessary. There have been no such
reductions through December 31, 1995.
 
    INCOME RECOGNITION
 
    Revenues are recognized during the period service is provided or when
equipment is delivered.
 
    FIXED ASSETS
 
    Fixed assets are recorded at cost. Depreciation is computed using the
straight-line method over the estimated useful life of the asset of three to
seven years.
 
    DEFERRED FINANCING COSTS
 
    Deferred financing costs primarily represent underwriting discounts and
related fees incurred in connection with the issuance of the Company's long-term
debt (see Note 4). These costs are being amortized over the terms of the related
notes.
 
3. ACQUISITION OF CELLULAR OPERATIONS
 
    During the year ended December 31, 1995, the Company successfully
consummated the acquisition of approximately 2,174,000 Pops as shown below. The
Company expanded its Upper Midwest Cluster by adding approximately 708,000
additional Pops enlarging its contiguous service area to over 65,000 square
miles. The Company also strategically acquired a new cluster in Ohio and West
Virginia ("Ohio Cluster") encompassing five contiguous markets covering over
942,000 Pops. The Company increased its Alabama Cluster by over 140,000 Pops and
acquired approximately 384,000 Pops in New York.
 
                                      F-16
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
3. ACQUISITION OF CELLULAR OPERATIONS (CONTINUED)
    The following acquisitions were completed during 1995 and 1994:
 
<TABLE>
<CAPTION>
                                                                   ACQUISITION          PURCHASE      NET POPS
SYSTEM                                   MARKET                        DATE               PRICE       ACQUIRED
- --------------------------  --------------------------------  ----------------------  -------------  ----------
<S>                         <C>                               <C>                     <C>            <C>
 
1995
Upper Midwest Cluster       MI-1 RSA                          March 7, 1995           $  17,700,000     208,779
                            Wausau, WI MSA                    March 28, 1995              5,400,000      59,640
                            MN-2A RSA                         July 7, 1995                         (A)     38,236
                            MN-3B RSA                         July 7, 1995                         (A)     35,572
                            MN-5 RSA                          July 7, 1995                         (A)    205,456
                            Alton/Granite City, IL MSA        July 7, 1995                         (A)     18,112
                            Eau Claire, WI MSA                July 7, 1995                         (A)     14,269
                            Wausau, WI MSA                    July 7, 1995                         (A)     17,289
                            MI-2 RSA                          August 28, 1995             7,200,000(B)    110,514
                                                                                                     ----------
                                                                                                        707,867
                                                                                                     ----------
Ohio Cluster                Parkersburg, WV/
                              Marietta, OH MSA                September 27, 1995                   (C)    154,510
                            OH-7 RSA                          September 27, 1995         39,800,000     254,949
                            OH-9 RSA                          September 27, 1995         28,800,000     279,577
                            OH-10 RSA                         September 29, 1995         17,600,000     173,714
                            WV-2 RSA                          December 20, 1995           7,800,000      79,307
                                                                                                     ----------
                                                                                                        942,057
                                                                                                     ----------
Alabama Cluster             AL-4 RSA                          November 7, 1995                     (D)    140,200
                                                                                                     ----------
                                                                                                        140,200
                                                                                                     ----------
New York Cluster            NY-5 RSA                          December 29, 1995          65,900,000     383,960
                                                                                                     ----------
                                                                                                        383,960
                                                                                                     ----------
Total for 1995                                                                                        2,174,084
                                                                                                     ----------
                                                                                                     ----------
1994
Upper Midwest Cluster       Duluth, MN/Superior, WI MSA       April 28, 1994          $  18,000,000     241,467
                            WI-1 RSA                          April 28, 1994              7,000,000     109,248
                            Eau Claire, WI MSA                April 28, 1994             11,900,000     100,713
                            MN-6 RSA                          November 23, 1994                    (E)    219,149
                            WI-3                              November 23, 1994                    (G)    139,189
                            WI-6A                             November 23, 1994                    (G)     32,734
                            Wausau, WI MSA                    November 23, 1994                    (G)     34,125
                                                                                                     ----------
                                                                                                        876,625
                                                                                                     ----------
Alabama Cluster             Florence                          November 23, 1994                    (G)    136,816
                            AL-1B RSA                         November 23, 1994                    (G)     62,035
                                                                                                     ----------
                                                                                                        198,851
                                                                                                     ----------
Texas Cluster               Laredo, TX, MSA                   November 23, 1994                       (G)    168,924
                            Lubbock, TX MSA                   November 23, 1994                       (G)    229,046
                                                                                                     ----------
                                                                                                        397,970
                                                                                                     ----------
Total for 1994                                                                                        1,473,446
                                                                                                     ----------
                                                                                                     ----------
</TABLE>
 
                                      F-17
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
3. ACQUISITION OF CELLULAR OPERATIONS (CONTINUED)
    (A) The Company exchanged, with Western Wireless Corporation ("Western
Wireless"), its 100% interest in the Lubbock, TX MSA non-wireline license
consisting of approximately 229,000 Pops for approximately 327,000 Net Pops. In
addition, Western Wireless paid $3,000,000 to secure the Company's agreement not
to compete with Western Wireless within the Lubbock, TX MSA for a period of
three years following the exchange.
 
    (B) On May 22, 1995, the Court of Chancery of the State of Delaware awarded
the right to acquire the MI-2 RSA to the Company, subject to FCC approval, for
approximately $7,200,000, which is payable over several years. The closing has
occurred but the defendant in the lawsuit has appealed the decision. The 111,000
Pop MI-2 RSA includes the eastern portion of Michigan's Upper Peninsula and
abuts the Company's MI-1 RSA.
 
    (C) In connection with the acquisition, the Company paid $8,873,000 in cash
and Parent issued an $8.8 million unsecured five year 6% note which was
converted into 796,639 shares of its Class A Common Stock at $11 per share,
which was valued at $12.25 per share on the date of conversion, and paid an
additional $1,051,000. The portion of the assets acquired by Parent were
contributed to the Company.
 
    (D) The purchase price consisted of $10,000,000 in cash paid by the Company
and 1,175,000 shares of Parent's Class A Common Stock. Parent contributed the
portion of the assets acquired through the issuance of the Class A Common Stock
to the Company.
 
    (E) During October 1994, a subsidiary of CIS and a subsidiary of Century
Telephone Enterprises, Inc. ("CTE") entered into an asset exchange agreement
("MN-6/Pine Bluff Exchange") pursuant to which, on November 23, 1994, CIS
acquired CTE's non-wireline cellular system serving the MN-6 RSA in exchange for
(i) CIS' wireline cellular system serving the Pine Bluff, Arkansas MSA and (ii)
the payment to CTE of approximately $10,475,000. The Company sold a portion of
the MN-6 RSA, representing approximately 31,000 of the 250,149 Pops in the RSA
to AT&T Wireless Services Inc. ("AT&T Wireless") for $3,550,000 in cash.
 
    (F) On November 30, 1995, the Company contributed its Laredo, TX MSA
cellular system into a Joint Venture with SBC (see Note 2).
 
    (G) These properties were acquired in connection with the Company's
acquisition of CIS. In June 1994, Parent entered into agreements with certain
stockholders of CIS ("CIS Purchase Agreements") pursuant to which it agreed to
purchase, and such stockholders agreed to sell, 335,110 shares of Common Stock
of CIS and 5,698,495 shares of Class B Common Stock of CIS for $2.00 per share
and warrants to purchase 587,975 additional shares of Class B Common Stock of
CIS for $0.50 per warrant. Each warrant entitles the holder thereof to purchase
one share of Class B Common Stock of CIS at an exercise price of $1.50 per
share. Each share of Class B Common Stock of CIS entitles the holder thereof to
10 votes, and each share of Common Stock of CIS entitles the holder thereof to
one vote. The shares of Common Stock, Class B Common Stock and warrants to
purchase Common Stock of CIS are referred to herein as "CIS Stock." The CIS
Stock acquired pursuant to the CIS Purchase Agreements constituted approximately
46.5% (on a fully diluted basis) of the equity of CIS and approximately 61.5%
(on a fully diluted basis) of the voting power entitled to vote generally in the
election of directors of CIS. These shares were purchased for approximately
$12,467,000.
 
                                      F-18
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
3. ACQUISITION OF CELLULAR OPERATIONS (CONTINUED)
    During August and September 1994, Parent entered into agreements with each
of the CIS banks to which it paid $835,000 for the option to purchase, on or
prior to December 15, 1994, all of the outstanding CIS bank debt, which was
approximately $68,500,000 as of November 23, 1994. Concurrent with the closing
of the 14% Senior Subordinated Discount Notes due 2001 (the "14% Notes") and the
CIS acquisition, Parent paid $60,900,000 which included the option payment to
purchase the CIS bank debt. The option payment was applied towards the purchase
price of CIS.
 
    On August 2, 1994, Parent commenced a cash tender offer ("Tender Offer") for
any and all outstanding shares of Common Stock and Class B Common Stock of CIS
for $2.00 per share and any and all warrants to purchase additional shares of
Class B Common Stock of CIS for $0.50 per warrant. On November 23, 1994, Parent
acquired pursuant to the Tender Offer shares of CIS Stock for $11,809,000 that,
together with the shares acquired pursuant to the CIS Purchase Agreements,
represent approximately 90.8% (on a fully dilutes basis) of the equity of CIS
and approximately 92.1% (on a fully diluted basis) of the voting power entitled
to vote generally in the election of directors of CIS. Parent subsequently
transferred to Wireless, all CIS Stock acquired by it pursuant to the CIS
Purchase Agreements and the Tender Offer for an aggregate amount equal to the
cost to Parent, including expenses, of acquiring the CIS Stock. The source of
funds used by Parent for the CIS Acquisition were the proceeds from the of the
14% Notes.
 
    In connection with the CIS acquisition, Parent entered into employment
agreements with two executives of CIS (the "Employment Agreements"). The
Employment Agreements provided that the executives received warrants to purchase
up to 14,776 share of Series C Preferred Stock of the Parent which are
convertible into 1,200,550 shares of the Parent's Class B Common Stock, subject
to adjustment. In February 1995, the Parent reached an agreement with the
executives to terminate the Employment Agreements, to terminate a lease
agreement between an affiliate of the executives and CIS, and to increase the
exercise price of the warrants for a payment to the executives of approximately
$4,250,000. At December 31, 1994 this payment was included in other current
liabilities and has been applied toward the purchase price of CIS. In January
1996, Price Communications, an affiliate, acquired the warrants from the former
executives.
 
    The above transactions were accounted for as purchases and, accordingly, the
results of operations of the companies acquired have been included in the
consolidated financial statements from the date of acquisition. The allocation
of purchase price for certain of the above acquisitions in tentative.
 
    The Pro Forma unaudited condensed consolidated results of operations for the
years ended December 31, 1995 and 1994, assuming the transactions were
consummated as of January 1, 1994, are as follows:
 
<TABLE>
<CAPTION>
                                                                   YEAR ENDED DECEMBER 31,
                                                                ------------------------------
<S>                                                             <C>             <C>
                                                                     1995            1994
                                                                --------------  --------------
Revenue.......................................................  $   63,751,000  $   39,459,000
                                                                --------------  --------------
                                                                --------------  --------------
Net loss......................................................  $  (32,542,000) $  (45,226,000)
                                                                --------------  --------------
                                                                --------------  --------------
</TABLE>
 
                                      F-19
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
4. LONG-TERM DEBT
 
    Long-term debt consists of the following:
 
<TABLE>
<CAPTION>
                                                                                    DECEMBER 31,
                                                                                   --------------
<S>                                                                                <C>             <C>
                                                                                        1995            1994
                                                                                   --------------  --------------
14% Senior Subordinated Discount Notes due 2001..................................  $  128,160,000  $  111,948,000
12 1/4% Senior Subordinated Discount Notes due 2003..............................     147,925,000        --
Other long-term debt.............................................................       4,111,000       4,984,000
                                                                                   --------------  --------------
                                                                                      280,196,000     116,932,000
Less current portion.............................................................       1,971,000       3,249,000
                                                                                   --------------  --------------
                                                                                   $  278,225,000  $  113,683,000
                                                                                   --------------  --------------
                                                                                   --------------  --------------
8% Junior Subordinated Discount Note due 2004 to Parent..........................  $   20,425,000  $     --
                                                                                   --------------  --------------
                                                                                   --------------  --------------
</TABLE>
 
    On November 23, 1994, the Company issued approximately $165,000,000
aggregate principal amount of 14% Notes primarily to finance the acquisition of
CIS. The 14% Notes were issued at a price of 66.834% or $110,276,000. The
original issue discount on the 14% Notes accretes at a rate of 14%, compounded
semiannually, to an aggregate principal amount of approximately $165,000,000 by
November 15, 1997. Interest will thereafter accrue at 14% per annum, payable
semiannually beginning May 15, 1998.
 
    On September 27, 1995, the Company issued approximately $205,000,000
aggregate principal amount of 12 1/4% Senior Subordinated Discount Notes due
2003 (the "12 1/4% Note") to finance the OH-7 RSA, OH-9 RSA, OH-10 RSA,
Parkersburg, WV/Marietta, OH MSA, WV-2 RSA, AL-4 RSA, PA-9 RSA and NY-5 RSA
acquisitions. The 12 1/4% Notes were issued at a price of 69.906% or
$143,307,000. The original issue discount on the 12 1/4% Notes accretes at a
rate of 12 1/4% compounded semiannually, to an aggregate principal amount of
approximately $205,000,000 by October 1, 1998. Interest will thereafter accrue
at 12 1/4% per annum payable semiannually beginning April 1, 1999.
 
    On September 26, 1995, the Company issued a $40,516,000 principal amount of
8% Junior Subordinated Discount Note due 2004 to Parent (the "8% Notes"). The 8%
Note was issued at a price of 49.363% or $20,000,000. The original issue
discount on the 8% Note accretes at a rate of 8% compounded semiannually.
Principal and interest become payable on September 26, 2004.
 
    The Company's long-term debt includes restrictions on the Company and
Parent's debt, on dividends, on liens, on payments and the transfer of net
assets from the Company to Parent.
 
    The maturities of the Company's long-term debt for each of the five years
subsequent to December 31, 1995 are as follows:
 
<TABLE>
<S>                                                             <C>
1996..........................................................  $ 1,971,000
1997..........................................................      389,000
1998..........................................................      389,000
1999..........................................................      389,000
2000..........................................................      389,000
Thereafter....................................................  297,094,000
                                                                -----------
Total.........................................................  $300,621,000
                                                                -----------
                                                                -----------
</TABLE>
 
                                      F-20
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
5. INCOME TAXES
 
    The Company is included in the consolidated Federal income tax return of
Parent. The Company and its subsidiaries pay to or collect from Parent the
applicable Federal income taxes or tax benefit as if they filed on a separate
return basis. Participants in consolidated returns are jointly and severally
liable with respect to such returns.
 
    The significant components of the Company's deferred tax liability and
assets are as follows:
 
<TABLE>
<CAPTION>
                                                                                       DECEMBER 31,
                                                                                           1995          1994
                                                                                       -------------  -----------
<S>                                                                                    <C>            <C>
Deferred tax liabilities:
    Depreciation.....................................................................  $  (4,591,000) $  (560,000)
    Amortization.....................................................................     (2,738,000)  (2,205,000)
Deferred tax assets:
Net operating loss carryforwards.....................................................      3,104,000    2,535,000
    Alternative minimum tax carryforwards............................................        175,000      175,000
    Amortization of Original Issue Discount..........................................      7,795,000      569,000
    State and local deferred taxes...................................................        856,000      134,000
    Accruals.........................................................................      2,221,000      791,000
    Other............................................................................      1,556,000       22,000
                                                                                       -------------  -----------
Net deferred tax asset...............................................................      8,378,000    1,461,000
Valuation allowance..................................................................     (8,378,000)  (1,461,000)
                                                                                       -------------  -----------
                                                                                       $    --        $   --
                                                                                       -------------  -----------
                                                                                       -------------  -----------
</TABLE>
 
    For the year ended December 31, 1993, the Company provided $175,000 for
Federal Alternative Minimum Tax ("AMT").
 
    At December 31, 1995, the Company had tax net operating loss carryforwards
of approximately $9,129,000, which are available to offset future taxable
income. $1,700,000 of the carryforwards expire in the year 2009 and the
remaining amount expires in the year 2010. Pursuant to Section 338 of the
Internal Revenue Code, the Company elected to treat the stock purchase of CIS as
a purchase of assets and, accordingly, accrued approximately $2,000,000 in
Federal income taxes payable representing alternative minimum tax arising as a
result of the election. The Company paid these taxes during 1995.
 
    The reconciliation of income tax at the U.S. federal statutory tax rates to
income tax expense is:
 
<TABLE>
<CAPTION>
                                                                             DECEMBER 31, 1993
                                                                             -----------------
<S>                                                                          <C>
Tax at U.S. statutory rates of 34%.........................................    $   3,618,000
Alternative minimum tax....................................................          172,000
Utilization of net operating loss carryforwards............................       (3,618,000)
                                                                             -----------------
                                                                               $     172,000
                                                                             -----------------
                                                                             -----------------
</TABLE>
 
                                      F-21
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
6. CAPITAL CONTRIBUTIONS
 
    During the second quarter of 1994, Parent entered into the following
transactions:
 
    - AT&T Wireless Services, Inc. ("McCaw/AT&T" or "AT&T Wireless") purchased
      2,031,250 shares of Class B Common Stock of Parent (Class B shares are
      entitled to ten votes per share).
 
    - Harvard Private Capital Group, Inc. ("Harvard") purchased 42,130 shares of
      Series A Convertible Preferred Stock of Parent.
 
    - Spectrum Equity Investors L.P. ("Spectrum") purchased 6,018 shares of
      Series A Convertible Preferred Stock of Parent and a $6 million
      convertible promissory note which was converted into 12,739 shares of
      Series B Convertible Preferred Stock of Parent on July 9, 1994. Spectrum
      assigned and transferred a portion of the note totaling $1.5 million to
      two funds managed by Investment Advisors, Inc. ("IAI").
 
    In connection with the above mentioned transactions, Parent received
$36,200,000 consisting of cash, capital equipment and minority interests in an
FCC non-wireline cellular license. The capital equipment and minority interest
were valued at $3,385,000 which approximates their historical net book value.
 
    During July 1994, McCaw/AT&T exercised its preemptive rights by purchasing
16,049 shares of the parent's Series A Convertible Preferred Stock for
$7,559,000 in the form of a reduction of notes payable, minority interests in
certain FCC MSA non-wireline cellular licenses, and capital equipment. The
minority interests and capital equipment were recorded at their approximate
historical net book value.
 
    In connection with the formation of the Company, Parent contributed these
assets to Wireless.
 
    On December 22, 1994, Parent closed on its IPO of 5,000,000 shares of Class
A Common Stock resulting in net proceeds of $34,697,000 after deducting expenses
related to the offering and contributed $28,619,000 to the Company.
 
    In connection with the over-allotment agreement with the underwriters of the
Parent's IPO, during January 1995, Parent sold an additional 375,000 shares of
Class A Common Stock which resulted in net proceeds of approximately $2,567,000
of which $927,000 was contributed to the Company.
 
    On July 14, 1995, Harvard Private Capital Group, Inc. and Spectrum Equity
Investors L.P. exercised an option to purchase a total of 827,815 shares of
Parent's Class A Common Stock. The proceeds to Parent totaled $5,000,000, of
which $1,750,000 was contributed to the Company.
 
    On August 21, 1995, Parent issued approximately $60,000,000 aggregate
principal amount of 10 3/4% Senior Subordinated Convertible Discount Notes due
2004. The notes were issued at a price of 59.345% or $35,607,000 of which
$18,600,000 was concurrently contributed to the Company.
 
    On November 22, 1995, Parent sold 2,000,000 shares of Class A Common Stock
to an institutional investor. Proceeds to Parent totaled $24,066,000, of which
$8,575,000 was contributed to the Company.
 
                                      F-22
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
7. SALE OF CELLULAR OPERATIONS
 
    The Company made the following dispositions of cellular properties and
interests:
 
<TABLE>
<CAPTION>
DATE                                            DESCRIPTION                           SALES PRICE    GAIN/(LOSS)
- ----------------------  -----------------------------------------------------------  -------------  -------------
<S>                     <C>                                                          <C>            <C>
1995
January...............  Abilene, Texas, sale of assets                               $  15,928,000  $  11,598,000
March.................  Minnesota 6, sale of a portion of the license
                        representing 31,000 Pops                                         3,550,000       --
                                                                                                    -------------
                                                                                                    $  11,598,000
                                                                                                    -------------
                                                                                                    -------------
1994
June..................  Wichita Falls Celltelco Partnership, sale of
                        approximate 49.5% interest                                   $   7,693,000  $   6,819,000
                                                                                                    -------------
                                                                                                    -------------
1993
April.................  Amarillo Celltelco, sale of minority interest                $     166,000  $    (104,000)
July..................  South Dakota 7 Corporation, sale of assets                       2,100,000      1,942,000
August................  Biloxi-Gulfport, sale of minority interest                       1,100,000        649,000
September.............  Texas 6 Corporation, sale of assets                             10,000,000      3,780,000
September.............  Wichita Falls Celltelco Partnership, sale of
                        49.5% of its approximate 99% interest                            6,848,000      5,719,000
                                                                                                    -------------
                                                                                                    $  11,986,000
                                                                                                    -------------
                                                                                                    -------------
</TABLE>
 
    In connection with the Wichita Falls transaction, the Company entered into a
management agreement whereby it ran the operations and received a management fee
of 6% of revenue until the remaining 49.5% interest in Wichita Falls was sold on
June 15, 1994. For the period January 1, 1994 to June 15, 1994, and the three
month period ended December 31, 1993, the Company earned approximately $93,000
and $49,000, respectively, for management fee income.
 
    In 1994, in connection with the sale of Wichita Falls to McCaw/AT&T for
$7,693,000, the Company received net proceeds of $3,829,000. The net proceeds
reflect the sales price of $7,693,000 plus the repayment of $160,000 due from
affiliate less $4,024,000 from cancellation of a portion of the notes payable to
McCaw/AT&T.
 
8. SUBSEQUENT EVENT
 
    PENNSYLVANIA-9 RSA ACQUISITION
 
    On February 2, 1996, the Company acquired the PA-9 RSA consisting of
approximately 188,000 Pops from United States Cellular Corporation. The PA-9 RSA
abuts the Company's Ohio Cluster on the south and McCaw/AT&T's Pittsburgh MSA on
the north. The RSA was acquired at a cost of approximately $139 per Pop.
 
                                      F-23
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
9. PENDING TRANSACTIONS
 
    REMAINING SHARES OF CIS STOCK
 
    The Company may acquire the remaining shares of CIS Stock as soon as
practicable. Such acquisitions may be effected through privately negotiated or
open market purchases, subsequent tender offers, a merger or similar business
combination between the Company and CIS or otherwise. The Company has included
in other current liabilities $2,525,000 for the acquisition of remaining shares
of CIS Stock.
 
    NEW YORK CLUSTER
 
    The following two acquisitions will increase the Company's New York Cluster
to over 750,000 Pops.
 
    On December 26, 1995, the Company exercised an option, subject to among
other things, FCC approval, to acquire the New York-6 RSA consisting of
approximately 111,000 Pops in Greene and Columbia Counties between Albany and
New York City from United States Cellular Corporation. New York-6 abuts
PriCellular's NY-5 RSA and includes 30 miles of the New York State Thruway, 10
miles of the Interstate connecting the New England Thruway with the New York
State Thruway in Albany and 30 miles of the Taconic State Parkway. The
acquisition price of the New York-6 RSA will be approximately $19,800,000.
 
    POUGHKEEPSIE MSA ACQUISITION
 
    On December 26, 1995, the Company exercised an option, subject to among
other things, FCC and New York State approval, to acquire 83% of the Dutchess
County MSA, which includes the City of Poughkeepsie, from United States Cellular
Corporation. The MSA has approximately 263,000 Pops.
 
    The Dutchess County MSA abuts New York RSA-6 and PriCellular's NY-5 RSA and
extends PriCellular's New York Cluster across the Hudson Valley from the
Connecticut and Massachusetts border 100 miles west to the Binghamton area. The
MSA will be acquired for cash and a note totaling approximately $178 per Pop or
$39,200,000, with one-half paid in cash and the balance in a three-year prime
note with a bullet maturity.
 
10. COMMITMENTS AND CONTINGENCIES
 
    LEASE COMMITMENTS
 
    Total rent expense amounted to approximately $877,000, $166,000 and $84,000
for the years ended December 31, 1995, 1994 and 1993, respectively, of which
$60,000 and $20,000 was paid to an affiliate
 
                                      F-24
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
10. COMMITMENTS AND CONTINGENCIES (CONTINUED)
during 1995 and 1994, respectively. At December 31, 1995, the Company is
committed under the following noncancelable operating leases:
 
<TABLE>
<CAPTION>
PERIOD
- --------------------------------------------------------------------------------
<S>                                                                               <C>
1996............................................................................  $  1,415,000
1997............................................................................     1,244,000
1998............................................................................       962,000
1999............................................................................       748,000
2000............................................................................       585,000
Thereafter......................................................................       575,000
                                                                                  ------------
                                                                                  $  5,529,000
                                                                                  ------------
                                                                                  ------------
</TABLE>
 
11. RELATED PARTY TRANSACTIONS
 
    In March 1994, Parent repurchased and retired 117,000 shares of Parent's
common stock owned by an employee of the Company for $900,000. Simultaneously
the funds were loaned back to the Company. The Company repaid the loan during
June 1994 along with approximately $11,000 of interest.
 
    In February 1994, the Company borrowed $280,000 from the President of the
Company and a member of his family. During May 1994, these loans were repaid
along with approximately $2,000 of interest.
 
    During September and October 1994, the Company borrowed $1,600,000 from
members of the family of the President of the Company at a rate of 1% below the
prime rate per annum. In December 1994, the loan was repaid along with interest
approximating $23,000.
 
    The Company, Parent and McCaw/AT&T are parties to an operating agreement
dated April 28, 1994, which provides for, among other services, switch sharing
agreements with McCaw/AT&T's adjacent systems, assistance in obtaining cellular
system service and equipment discounts, assistance in evaluating potential
acquisitions and in securing financing.
 
    As of December 31, 1995 and 1994, the Company had a receivable from its
parent of approximately $701,000 and $784,000, respectively, which represents
amounts paid on behalf of the Parent by the Company for general and
administrative expenses.
 
12. FAIR VALUES OF FINANCIAL INSTRUMENTS
 
    The following methods and assumptions were used by the Company in estimating
its fair value disclosures for financial instruments:
 
    CASH AND CASH EQUIVALENTS:  The carrying amounts reported in the
consolidated balance sheet approximate fair value.
 
    LONG-TERM DEBT:  The fair value of the Senior Subordinated Discount Notes is
based on the quoted market price. The fair value of the Junior Subordinated
Discount Note is estimated using discounted cash flow analysis, based on the
Company's incremental borrowing rate for similar types of borrowing agreements.
The carrying amount of the other long-term debt approximates its fair value.
 
                                      F-25
<PAGE>
               PRICELLULAR WIRELESS CORPORATION AND SUBSIDIARIES
 
             NOTES TO CONSOLIDATED FINANCIAL STATEMENTS (CONTINUED)
 
                               DECEMBER 31, 1995
 
12. FAIR VALUES OF FINANCIAL INSTRUMENTS (CONTINUED)
    The carrying amounts and fair values of the Company's financial instruments
at December 31, 1995 are as follows:
 
<TABLE>
<CAPTION>
                                                                 CARRYING           FAIR
                                                                  AMOUNT           VALUE
                                                             ----------------  --------------
<S>                                                          <C>               <C>
Cash and cash equivalents..................................   $   26,669,000   $   26,669,000
Long-term debt:
  14% Senior Subordinated Discount Notes...................      128,160,000      145,200,000
  12 1/4% Senior Subordinated Discount Notes...............      147,925,000      158,363,000
8% Junior Subordinated Discount Note.......................       20,425,000       14,334,000
Other long-term debt.......................................        4,111,000        4,111,000
</TABLE>
 
13. ACCOUNTS PAYABLE AND ACCRUED EXPENSES
 
    Accounts payable and accrued expenses consist of the following:
 
<TABLE>
<CAPTION>
                                                                           DECEMBER 31
                                                                   ---------------------------
<S>                                                                <C>            <C>
                                                                       1995           1994
                                                                   -------------  ------------
Accounts payable.................................................  $   3,915,000  $  3,838,000
Professional fees................................................      1,327,000       556,000
Interest payable.................................................        119,000       502,000
Accrued operating expenses.......................................      2,929,000     1,337,000
Taxes payable....................................................        988,000       351,000
Other............................................................      6,107,000     2,922,000
                                                                   -------------  ------------
                                                                   $  15,385,000  $  9,506,000
                                                                   -------------  ------------
                                                                   -------------  ------------
</TABLE>
 
14. OTHER CURRENT LIABILITIES
 
    Other current liabilities consist of the following:
 
<TABLE>
<CAPTION>
                                                                           DECEMBER 31
                                                                    --------------------------
<S>                                                                 <C>           <C>
                                                                        1995          1994
                                                                    ------------  ------------
Employment agreement settlement...................................  $    --       $  4,250,000
Amount due for untendered CIS shares..............................     2,525,000     2,534,000
Unearned covenant not to compete..................................     1,000,000       --
Other.............................................................         4,000       235,000
                                                                    ------------  ------------
                                                                    $  3,529,000  $  7,019,000
                                                                    ------------  ------------
                                                                    ------------  ------------
</TABLE>
 
                                      F-26
<PAGE>
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
 
    NO PERSON HAS BEEN AUTHORIZED TO GIVE ANY INFORMATION OR TO MAKE ANY
REPRESENTATIONS, OTHER THAN THOSE CONTAINED IN THIS PROSPECTUS, IN CONNECTION
WITH THE OFFERING MADE HEREBY, AND, IF GIVEN OR MADE, SUCH INFORMATION OR
REPRESENTATION MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY,
OR ANY OTHER PERSON. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR ANY SALE MADE
HEREUNDER SHALL UNDER ANY CIRCUMSTANCES CREATE ANY IMPLICATION THAT THERE HAS
BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE HEREOF. THIS
PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION OF AN OFFER TO
BUY ANY SECURITIES OFFERED HEREBY BY ANYONE IN ANY JURISDICTION IN WHICH SUCH
OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON MAKING SUCH OFFER
OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO ANY PERSON TO WHOM IT IS
UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.
 
                            ------------------------
 
                               TABLE OF CONTENTS
 
   
<TABLE>
<CAPTION>
                                                    PAGE
                                                  ---------
<S>                                               <C>
Available Information...........................          2
Incorporation of Certain Documents by
  Reference.....................................          2
Prospectus Summary..............................          3
Risk Factors....................................         16
Capitalization..................................         22
Unaudited Pro Forma Condensed Consolidated
  Financial Statements..........................         23
Selected Financial Data.........................         37
Management's Discussion and Analysis of
  Financial Condition and Results of
  Operations....................................         38
The Exchange Offer..............................         42
Business........................................         48
Management......................................         62
Principal Stockholders..........................         66
Description of Notes............................         70
Certain Federal Income Tax Consequences.........         93
Plan of Distribution............................         93
Legal Matters...................................         94
Experts.........................................         94
Certain Terms...................................         95
Index to Consolidated Financial Statements......        F-1
</TABLE>
    
 
                                  $170,000,000
 
                                  PRICELLULAR
                        PRICELLULAR WIRELESS CORPORATION
 
                         10 3/4% SENIOR NOTES DUE 2004
 
                                 --------------
                                   PROSPECTUS
                                 --------------
 
   
                               DECEMBER   , 1996
    
 
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
<PAGE>
                                    PART II
 
                     INFORMATION NOT REQUIRED IN PROSPECTUS
 
ITEM 20. INDEMNIFICATION OF DIRECTORS AND OFFICERS.
 
    Reference is made to Section 102(b)(7) of the Delaware General Corporation
Law (the "DGCL"), which enables a corporation in its original certificate of
incorporation or an amendment thereto to eliminate or limit the personal
liability of a director for violations of the director's fiduciary duty, except
(i) for any breach of the director's duty of loyalty to the corporation or its
stockholders, (ii) for acts or omissions not in good faith or which involve
intentional misconduct or a knowing violation of law, (iii) pursuant to
 
    Section 174 of the DGCL (providing for liability of directors for the
unlawful payment of dividends or unlawful stock purchases or redemptions) or
(iv) for any transaction from which a director derived an improper personal
benefit. Section 145 of the DGCL empowers the Company to indemnify, subject to
the standards set forth therein, any person in connection with any action, suit
or proceeding brought before or threatened by reason of the fact that the person
was a director, officer, employee or agent of such company, or is or was serving
as such with respect to another entity at the request of such company. The DGCL
also provides that the Company may purchase insurance on behalf of any such
director, officer, employee or agent.
 
    The Company's Amended and Restated Certificate of Incorporation provides in
effect for the indemnification by the Company of each director and officer of
the Company to the fullest extent permitted by applicable law.
 
ITEM 21. EXHIBITS AND FINANCIAL STATEMENT SCHEDULES
 
    (a) Exhibits (see index to exhibits at E-1)
 
ITEM 22. UNDERTAKINGS
 
    (a) Insofar as indemnification for liabilities arising under the Securities
Act of 1933 may be permitted to directors, officers and controlling persons of
the registrants pursuant to the foregoing provisions, or otherwise, the
registrants have been advised that in the opinion of the Securities and Exchange
Commission such indemnification is against public policy as expressed in the Act
and is, therefore, unenforceable. In the event that a claim for indemnification
against such liabilities (other than the payment by the registrant of expenses
incurred or paid by a director, officer or controlling person of the registrant
in the successful defense of any action, suit or proceeding) is asserted by such
director, officer or controlling person in connection with the securities being
registered, the registrants will, unless in the opinion of their counsel the
matter has been settled by controlling precedent, submit to a court of
appropriate jurisdiction the question whether such indemnification by it is
against public policy as expressed in the Act and will be governed by the final
adjudication of such issue.
 
    (b) The undersigned registrant hereby undertakes to respond to requests for
information that is incorporated by reference into the prospectus pursuant to
Item 4, 10(b), 11, or 13 of this form, within one business day of receipt of
such request, and to send the incorporated documents by first class mail or
other equally prompt means. This includes information contained in documents
filed subsequent to the effective date of the registration statement through the
date of responding to the request.
 
    (c) The undersigned registrant hereby undertakes to supply by means of a
post-effective amendment all information concerning a transaction, and the
company being acquired involved therein, that was not the subject of and
included in the registration statement when it became effective.
 
                                      II-1
<PAGE>
    The undersigned registrant hereby undertakes that, for purposes of
determining any liability under the Securities Act of 1933, each filing of the
registrant's annual report pursuant to Section 13(a) or 15(d) of the Securities
Exchange Act of 1934 (and, where applicable, each filing of an employee benefit
plan's annual report pursuant to Section 15(d) of the Securites Exchange Act of
1934) that is incorporated by reference in the registration statement shall be
deemed to b e a new registration statement relating to the securities offered
therein, and the offering of such securities at that time shall be deemed to be
the initial BONA FIDE offering thereof.
 
                                      II-2
<PAGE>
                                   SIGNATURES
 
   
    Pursuant to the requirements of the Securities Act of 1933, the Registrant
has duly caused this Amendment No. 1 to the registration statement to be signed
on its behalf by the undersigned, thereunto duly authorized, in the City of New
York, New York, on the 11th day of December, 1996.
    
 
                                PRICELLULAR WIRELESS CORPORATION
 
                                By:           /s/ STUART B. ROSENSTEIN
                                     -----------------------------------------
                                                Stuart B. Rosenstein
                                       SENIOR VICE PRESIDENT, CHIEF FINANCIAL
                                                      OFFICER
                                                   AND TREASURER
 
   
    PURSUANT TO THE REQUIREMENTS OF THE SECURITIES ACT OF 1933, THIS AMENDMENT
NO. 1 TO THE REGISTRATION STATEMENT HAS BEEN SIGNED BY THE FOLLOWING PERSONS IN
THE CAPACITIES AND ON THE DATES INDICATED.
    
 
   
          SIGNATURE                        TITLE                    DATE
- ------------------------------  ---------------------------  -------------------
 
              *                 Director and President
 ----------------------------     (Principal Executive        December 11, 1996
         Robert Price             Officer)
 
                                Senior Vice President,
   /s/ STUART B. ROSENSTEIN       Chief Financial Officer
 ----------------------------     and Treasurer (Principal    December 11, 1996
     Stuart B. Rosenstein         Financial and Accounting
                                  Officer)
 
              *
 ----------------------------   Director, Vice President      December 11, 1996
       Kim I. Pressman            and Secretary
 
              *
 ----------------------------   Director and Senior Vice      December 11, 1996
         Steven Price             President
 
              *
 ----------------------------   Director                      December 11, 1996
      Brion B. Applegate
 
              *
 ----------------------------   Director                      December 11, 1996
      Scott M. Sperling
 
    
 
   
*By: /s/ STUART B. ROSENSTEIN
    
- ----------------------------
 
   
   Stuart B. Rosenstein
     Attorney-in-Fact
    
 
                                      II-3
<PAGE>
                                 EXHIBIT INDEX
 
   
<TABLE>
<CAPTION>
                                                                                                           SEQUENTIALLY
  EXHIBIT                                                                                                    NUMBERED
    NO.                                              DESCRIPTION                                               PAGE
- -----------  --------------------------------------------------------------------------------------------  -------------
<S>          <C>                                                                                           <C>
       2.1   Form of Purchase and Sale Agreement relating to the CIS Acquisition (1)
       2.2   Contribution Agreement by and among Texas/Illinois Cellular Limited Partnership, a Delaware
             limited partnership, Southwestern Bell Mobile Systems, Inc., a Delaware and Virginia
             corporation, PriCellular Corporation, Cellular Information Systems of Laredo, Inc., a Texas
             corporation, dated as of April 10, 1995 (certain schedules have been omitted but will be
             furnished supplementally to the Commission upon request) (2)
       2.3   Acquisition Agreement, dated as of July 31, 1995, by and among Cellular of Upstate New York,
             Inc., Alexandra Cellular Corporation, PriCellular Corporation and the Company (certain
             exhibits and schedules have been omitted but will be furnished supplementally to the
             Commission upon request) (2)
       2.4   Asset Purchase Agreement dated as of September 27, 1995 by and among Seven Cellular
             Corporation, the Company, USCOC of Ohio RSA #7, Inc. and United States Cellular Corporation
             (certain exhibits and schedules have been omitted but will be furnished supplementally to
             the Commission upon request) (3)
       2.5   Acquisition Agreement dated as of June 28, 1995 by and among Great Seal Cellular Limited
             Partnership, PriCellular Corporation and Chill Cellular Corporation (certain exhibits and
             schedules have been omitted but will be furnished supplementally to the Commision upon
             request) (2)
       4.1   Indenture to 14% Senior Subordinated Discount Notes due 2001 among the Company, PriCellular
             Corporation and Bank of Montreal Trust Company, as Trustee (including form of Note) (1)
       4.2   Indenture to 12 1/4% Senior Subordinated Notes due 2003 among the Company, PriCellular
             Corporation and Bank of Montreal Trust Company, Trustee (including form of Note) (3)
       4.3   Indenture to 10 3/4% Senior Notes due 2004 between Wireless and Bank of Montreal Trust
             Company, as Trustee (including form of Note) (4)
       5.1   Opinion of Davis Polk & Wardwell regarding the validity of the securities being registered
             (4)
       5.2   Opinion of Davis Polk & Wardwell regarding tax matters
      12.1   Statement re: Computation of Ratio of Earnings to Fixed Charges (4)
      21.1   Subsidiaries of the Registrant (1)
      23.1   Consent of Ernst & Young LLP relating to the financial statements of the Company (4)
      23.2   Consent of Davis Polk & Wardwell (see exhibits 5.1 and 5.2)
      23.3   Consent of Ernst & Young LLP relating to the financial statements of Illinois RSA 4 and 6
             (San Antonio, Texas) (4)
      23.4   Consent of Coopers & Lybrand, L.L.P. relating to the financial statements of Cellular
             Information Systems, Inc. (New York, New York) (4)
      23.5   Consent of Arthur Andersen LLP relating to the financial statements of Great Seal Cellular
             Limited Partnership. (Atlanta, Georgia) (4)
      23.6   Consent of Arthur Andersen LLP relating to the financial statements of USCOC of Ohio RSA #7
             (Chicago, Illinois) (4)
      23.7   Consent of Coopers & Lybrand, L.L.P. relating to the financial statements of Cellular of
             Upstate New York, Inc. (Albany, New York) (4)
      25.1   Statement of eligibility of Bank of Montreal Trust Company (separately bound) (4)
      99.1   Form of Letter of Transmittal to 10 3/4% Senior Notes due 2004 of the Company (4)
</TABLE>
    
 
                                      E-1
<PAGE>
   
<TABLE>
<CAPTION>
                                                                                                           SEQUENTIALLY
  EXHIBIT                                                                                                    NUMBERED
    NO.                                              DESCRIPTION                                               PAGE
- -----------  --------------------------------------------------------------------------------------------  -------------
<S>          <C>                                                                                           <C>
      99.2   Form of Notice of Guaranteed Delivery to 10 3/4% Senior Notes due 2004 of the Company (4)
      99.3   Instruction to Registered Holder and/or Book-entry transfer of Participant from owner of
             PriCellular Corporation (4)
      99.4   Form of Letter to Clients (4)
      99.5   Form of Letter to Registered Holders and Depository Trust Company Participants (4)
</TABLE>
    
 
- ------------------------
 
   
(1) Incorporated herein by reference to PriCellular Corporation's Registration
    Statement on Form S-1, No. 33-85678.
    
 
   
(2) Incorporated herein by reference to PriCellular Wireless Corporation's
    Registration Statement on Form S-1, No. 33-95834.
    
 
   
(3) Incorporated herein by reference to PriCellular Corporation's Registration
    Statement on Form S-1, No. 33-98156.
    
 
   
(4) Previously filed.
    
 
                                      E-2

<PAGE>


                                                                  EXHIBIT 5.2

                                                             December 12, 1996


                            Davis Polk & Wardwell
                            450 Lexington Avenue
                          New York, New York 10017





PriCellular Wireless Corporation
45 Rockefeller Center
New York, New York  10020

Dear Sirs:

          Reference is made to the prospectus (the "Prospectus") contained in 
the registration statement on Form S-4 (Reg. No. 333-17067) being furnished 
by PriCellular Wireless Corporation to the Securities and Exchange Commission 
(the "Commission") on the date hereof in connection with the exchange of Old 
Notes for New Notes (the "Exchange"), all as described in the Prospectus.

          The discussion of material federal income tax consequences relevant 
to the Exchange and holding of Notes contained under the caption "Certain 
Federal Income Tax Considerations" in the Prospectus constitutes the opinion 
of Davis Polk & Wardwell, subject to the qualifications stated therein.

          We consent to the furnishing to the Commission of a copy of this 
opinion and to the reference to our firm under the caption "Certain Federal 
Income Tax Considerations" in the Prospectus.

                                            Very truly yours,


                                            /s/Davis Polk & Wardwell




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