STANHOME INC
10-Q, 1995-05-15
MISCELLANEOUS NONDURABLE GOODS
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                    SECURITIES AND EXCHANGE COMMISSION
                                     
                          Washington, D.C. 20549
                                     
                                 FORM 10-Q
                                     
(Mark One)

[X]   QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

               For the quarterly period ended March 31, 1995

                                    OR
                                     
[ ]   TRANSITION REPORT PURSUANT TO SECTION 13 or 15(d) OF THE
      SECURITIES EXCHANGE ACT OF 1934

           For the transition period from ________ to _________.
                                     
                       Commission File Number 0-1349
                                     
                               Stanhome Inc.
___________________________________________________________________________
          (Exact name of registrant as specified in its charter)
                                     

            Massachusetts                                04-1864170
____________________________________                _______________________
(State or other jurisdiction of                     (I.R.S. Employer
 incorporation or organization)                     Identification No.)


333 Western Avenue, Westfield, Massachusetts                01085
___________________________________________________________________________
    (Address of principal executive offices)             (Zip Code)

Registrant's telephone number, including area code:         413-562-3631
___________________________________________________________________________


Indicate by check mark whether the registrant (1) has filed all reports required
to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during
the preceding 12 months (or for such shorter period that the registrant was
required to file such reports), and (2) has been subject to such filing
requirements for the past 90 days      Yes  [X]    No [_]


                                                March 31,

                                          1995            1994
                                          ____            ____

Shares Outstanding:

      Common Stock with
      Associated Rights                18,808,715      19,470,555



                                                Total number of pages
                                                contained herein 24

                                                Index to Exhibits is
                                                on page 20


<PAGE>
<TABLE>
                       PART I. FINANCIAL INFORMATION
                      ------------------------------
                               STANHOME INC.

                   CONSOLIDATED CONDENSED BALANCE SHEETS
                                     
                   MARCH 31, 1995 and DECEMBER 31, 1994
                                (Unaudited)
<CAPTION>
                                               March 31,      December 31,
                                                 1995            1994
                                                 ----            ----
<S>                                         <C>             <C>
ASSETS                                                      
                                                            
CURRENT ASSETS:                                             
                                                            
  Cash and certificates of deposit           $ 20,983,249    $ 19,349,839
                                                            
  Marketable securities, at cost (which                     
    approximates market value)                 10,483,644           2,000
                                                            
  Notes and accounts receivable, net          146,237,945     140,696,603
                                                            
  Inventories                                 112,602,291     116,015,060
                                                            
  Prepaid advertising                          45,561,709      40,099,913
                                                            
  Other prepaid expenses                        9,939,130       6,513,723
                                             ------------    ------------
     Total current assets                     345,807,968     322,677,138
                                             ------------    ------------
                                                            
                                                            
PROPERTY, PLANT AND EQUIPMENT, at cost        128,740,431     125,995,626
                                                            
  Less - Accumulated depreciation and                       
         amortization                          70,345,961      68,036,607
                                             ------------    ------------
                                               58,394,470      57,959,019
                                             ------------    ------------
                                                            
                                                            
OTHER ASSETS:                                               
                                                            
    Goodwill and other intangibles, net       124,166,945     121,586,984
    Other                                       9,435,604       9,899,491
                                             ------------    ------------
                                              133,602,549     131,486,475
                                             ------------    ------------
                                             $537,804,987    $512,122,632
                                             ============    ============
<FN>

The accompanying notes are an integral part of these condensed financial
statements.
</TABLE>
                                      -2-
<PAGE>
<TABLE>
                               STANHOME INC.
                   CONSOLIDATED CONDENSED BALANCE SHEETS
                                     
                   MARCH 31, 1995 and DECEMBER 31, 1994
                                (Unaudited)
<CAPTION>
                                                March 31,       December 31,
                                                  1995             1994
                                                  ----             ----
<S>                                          <C>              <C>
LIABILITIES AND SHAREHOLDERS' EQUITY                          
CURRENT LIABILITIES:                                          
  Notes and loans payable                     $ 88,579,082     $ 39,022,890
                                                              
  Accounts payable                              59,070,473       63,072,000
                                                              
  Federal, state and foreign taxes                            
    on income                                   29,988,637       37,062,510
                                                              
  Accrued expenses--                                          
    Payroll and commissions                     14,644,926       17,423,516
    Vacation, sick and postretirement                         
      benefits                                  10,160,227        9,435,495
    Royalties                                    7,668,208        7,974,606
    Pensions and profit sharing                  6,528,816        9,055,259
    Other                                       37,999,140       37,171,244
                                              ------------     ------------
     Total current liabilities                 254,639,509      220,217,520
                                              ------------     ------------
                                                              
LONG-TERM LIABILITIES:                                        
  Foreign employee severance obligations        12,236,081       13,207,097
  Pensions                                       9,472,474        9,302,239
                                              ------------     ------------
     Total long-term liabilities                21,708,555       22,509,336
                                              ------------     ------------
                                                              
SHAREHOLDERS' EQUITY                                          
  Common stock                                   3,153,530        3,153,530
  Capital in excess of par value                37,788,508       37,376,690
                                                              
  Retained earnings                            364,368,486      362,946,840
                                                              
  Cumulative translation adjustments         (  27,224,351)   (  27,660,727)
                                              ------------     ------------
                                               378,086,173      375,816,333
  Less - Shares held in treasury, at cost      116,629,250      106,420,557
                                              ------------     ------------
     Total shareholders' equity                261,456,923      269,395,776
                                              ------------     ------------
                                              $537,804,987     $512,122,632
                                              ============     ============
<FN>
The accompanying notes are an integral part of these condensed financial
statements.
</TABLE>

                                    -3-
<PAGE>
<TABLE>
                               STANHOME INC.

     CONSOLIDATED CONDENSED STATEMENTS OF INCOME AND RETAINED EARNINGS

      FOR THE THREE MONTHS ENDED MARCH 31, 1995 and 1994 (Unaudited)

<CAPTION>
                                              1995             1994
                                              ----             ----
<S>                                      <C>              <C>
NET SALES                                 $184,869,162     $171,769,005
                                                          
COST OF SALES                               77,425,988       69,806,121
                                          ------------     ------------
GROSS PROFIT                               107,443,174      101,962,884
                                                          
SELLING, GENERAL AND ADMINISTRATIVE                       
  EXPENSE                                   93,673,069       86,982,547
                                          ------------     ------------
OPERATING PROFIT                            13,770,105       14,980,337
  Interest expense                       (   1,342,297)   (     156,920)
  Other income, net                      (     157,467)         664,328
                                          ------------     ------------
INCOME BEFORE INCOME TAXES                  12,270,341       15,487,745
                                                          
  Income taxes                               5,820,000        7,354,813
                                          ------------     ------------
NET INCOME                                   6,450,341        8,132,932
                                                          
RETAINED EARNINGS, beginning of                           
  period                                   362,946,840      338,753,939
                                                          
  Cash dividends, $.265 per share in                      
    1995 and $.25 per share in 1994      (   5,028,695)   (   4,863,437)
                                          ------------     ------------
RETAINED EARNINGS, end of period          $364,368,486     $342,023,434
                                          ============     ============
                                                          
EARNINGS PER COMMON SHARE:                                
  Primary and fully diluted                      $ .34            $ .41
                                                 =====            =====








<FN>
The accompanying notes are an integral part of these condensed financial
statements.
</TABLE>




                                  -4-
<PAGE>
<TABLE>
                                    STANHOME INC.

                   CONSOLIDATED CONDENSED STATEMENTS OF CASH FLOWS

           FOR THE THREE MONTHS ENDED MARCH 31, 1995 and 1994 (Unaudited)

<CAPTION>
                                                   1995            1994
                                                   ----            ----
<S>                                            <C>             <C>
OPERATING ACTIVITIES:                                          
  Net cash provided/(used) by                                  
   operating activities                        ($16,375,129)    $17,164,172
                                                -----------     -----------
INVESTING ACTIVITIES:                                          
  Purchase of property, plant and equipment    (  3,142,870)   (  1,321,591)
  Proceeds from sale of property, plant and                    
   equipment                                        500,339         605,699
  Acquisition of businesses, net of cash                       
   acquired, including additional                              
   contingent cash payments                    (    208,042)              -
  Other, principally marketable securities     (    416,052)   (        630)
                                                -----------     -----------
  Net cash used by investing activities        (  3,266,625)   (    716,522)
                                                -----------     -----------
FINANCING ACTIVITIES:                                          
  Cash dividends                               (  5,028,695)   (  4,863,437)
  Exchanges and purchases of common stock      ( 10,301,359)   (    108,891)
  Notes and loans payable                        46,537,740    (     56,515)
  Exercise of stock options                         265,299       1,954,489
  Other common stock issuance                       239,185         230,674
                                                -----------     -----------
Net cash provided/(used) by                                    
   financing activities                          31,712,170    (  2,843,680)
                                                -----------     -----------
  Effect of exchange rate changes on cash                      
   and cash equivalents                              44,638         187,903
                                                -----------     -----------
  Increase/(decrease) in cash and                              
   cash equivalents                              12,115,054      13,791,873
  Cash and cash equivalents,                                   
   beginning of year                             19,349,839      53,333,754
                                                -----------     -----------
  Cash and cash equivalents, end of quarter     $31,464,893     $67,125,627
                                                ===========     ===========
SUPPLEMENTAL CASH FLOW DATA                                    
  Cash paid for:                                               
    Interest                                    $   763,854     $   190,717
    Income taxes                                $12,558,705     $ 1,709,357

<FN>
The accompanying notes are an integral part of these condensed financial
statements.
</TABLE>



                                    -5-
<PAGE>

                               STANHOME INC.

           NOTES TO CONSOLIDATED CONDENSED FINANCIAL STATEMENTS



     The consolidated condensed financial statements and related notes

included herein have been prepared by the Company, without audit except for

the December 31, 1994 condensed balance sheet, which was derived from the

Annual Report on Form 10-K, pursuant to the rules and regulations of the

Securities and Exchange Commission.  Certain information and footnote

disclosures normally included in financial statements prepared in

accordance with generally accepted accounting principles have been

condensed or omitted pursuant to such rules and regulations, although the

Company believes that the disclosures are adequate to make the information

presented not misleading.  The information furnished reflects all normal

recurring adjustments which are, in the opinion of management, necessary to

a fair statement of the results for the interim periods.  It is suggested

that these condensed financial statements be read in conjunction with the

financial statements and related notes to consolidated financial statements

included in the Company's Annual Report on Form 10-K for the year ended

December 31, 1994.

1.  ACCOUNTING POLICIES:

     The Company's financial statements for the three months ended March

31, 1995 have been prepared in accordance with the accounting policies

described in Note 1 to the December 31, 1994 consolidated financial

statements included in the Company's 1994 Annual Report on Form 10-K.

Marketable securities with maturities of three months or less are

considered to be cash equivalents and amounted to $10,482,000 at March 31,





                                    -6-

<PAGE>

1995 versus none at December 31, 1994.  Except for $2,000 of other

investments with terms in excess of 90 days, the cash flows' cash and cash

equivalents at March 31, 1995 are equal to the cash and certificates of

deposit and the marketable securities on the March 31, 1995 balance sheet.

Notes and accounts receivable were net of allowance for doubtful accounts

of $15,322,000 at March 31, 1995 and $15,249,000 at December 31, 1994.

     The impact of adopting the AICPA's SOP 93-7 (Reporting on Advertising

Costs) in 1994 was immaterial to the Company as the Company was already in

compliance with all the Statement's accounting provisions.

     The Company recognizes revenue as merchandise is turned over to the

shipper.

2.  INVENTORY CLASSES:

     The major classes of inventories at March and December 3l were as

follows (in thousands):

                                                March 31,  December 31,
                                                  1995        1994
                                                  ----        ----
     Raw materials and supplies                $  7,988    $  7,071
     Work in process                              1,144         818
     Finished goods in transit                   10,470       9,949
     Finished goods                              93,000      98,177
                                               --------    --------
                                               $112,602    $116,015
                                               ========    ========
3.  OTHER INCOME, NET:

     Other income, net for the three months ended March 31, 1995 and 1994

consists of the following (in thousands):

                                                  1995       1994
                                                  ----       ----
     Interest income                             $  745     $  846
     Amortization of other assets               ( 1,009)   (   598)
     Other, net                                     106        417
                                                 ------     ------
                                                ($  158)    $  665
                                                 ======     ======




                                    -7-

<PAGE>

4.  EARNINGS PER COMMON SHARE (BASIS OF CALCULATION):

     Earnings per common share are based on the average number of common

shares outstanding and common share equivalents for the period covered.

For both years, there was no difference in earnings per share between

primary and fully diluted earnings per share computations.  For the first

quarter fully diluted computation, the average number of shares utilized

was 19,033,574 and 19,754,901 shares for 1995 and 1994, respectively,

including common share equivalents of 19,174 in 1995 and 332,288 in 1994.

The lower average number of shares for 1995 primarily resulted from the

repurchase of shares as part of the Company's repurchase program.



5.  FINANCIAL INSTRUMENTS:

       The Company enters into various short-term foreign exchange

agreements during the year, all of which are held for purposes other than

trading.  The purpose of the Company's foreign currency hedging activities

is to reduce the risk that the eventual settlement of foreign currency

transactions will be adversely affected by changes in exchange rates.  The

Company's various subsidiaries import products in foreign currencies and

from time to time will enter into agreements or build foreign currency

deposits as a partial hedge against currency fluctuations on inventory

purchases.  Gains and losses on these agreements are deferred and recorded

as a component of cost of sales when the related inventory is sold.  At

March 31, 1995, there were no open inventory purchase agreements and

deferred amounts were not material.  The Company makes short-term foreign

currency intercompany loans to various international subsidiaries and

utilizes agreements to fully hedge these transactions against currency

fluctuations.  The cost of these agreements is included in the interest



                                    -8-

<PAGE>

charged to the subsidiaries and expensed monthly as the interest is

accrued.  The intercompany interest eliminates upon consolidation and any

gains and losses on the agreements are recorded as a component of other

income.  The Company receives dividends, technical service fees, royalties

and other payments from its subsidiaries.  From time to time, the Company

will enter into foreign currency forward agreements as a partial hedge

against currency fluctuations on these current receivables.  Gains and

losses are recognized or the credit or debit offsets the foreign currency

payables.  As of March 31, 1995, net deferred amounts on outstanding

agreements were not material and all current agreements have expiration

dates in 1995.  The outstanding agreement amounts (notional value) at March

31, 1995, are as follows (in thousands):



                   Canada                 $ 6,076
                   Germany                  5,381
                   Italy                    3,816
                   United Kingdom           2,594
                   France                   2,186
                   U.S.                     2,000
                                          -------
                   Total                  $22,053
                                          =======


6.  LICENSE AGREEMENT:

       In January 1995, the Company entered into an agreement with a third

party to license the domestic operations of its Worldwide Direct Selling

Group.  The business licensed, known as Stanley Home Products ("SHP"),

marketed home care, personal care and cosmetic items to consumers through

direct selling programs.  SHP recorded net sales of approximately $9

million in the first quarter of 1994 and produced operating losses for the

past several years.  These sales represented approximately 15% of the



                                    -9-

<PAGE>

Worldwide Direct Selling Group's first quarter 1994 net sales and 5% of the

Company's consolidated net sales.  For the first quarter of 1994, SHP's

operating loss in the U.S. and Puerto Rico was approximately $800 thousand.

      The agreement calls for the third party to license the trademarks and

formulas of SHP for use in the U.S., Puerto Rico and Canada, and remit to

the Company royalties based on sales of the related products.

      The transfer of the SHP business is on schedule to be completed by

the second quarter of 1995.  In connection with this agreement, the Company

closed administrative and distribution facilities in the U.S. and Puerto

Rico during the first quarter of 1995.  Management believes that the total

costs to exit the SHP operations, including employee severance benefits,

will be offset in 1995 by a comparable amount of gains, approximately $6

million, primarily from the sale of SHP's distribution facilities.  The

costs to exit the SHP operations therefore have not had and are not

expected to have a material adverse impact on the Company's future

operating results or financial condition.  As of March 31, 1995 the net

book value of assets of the business to be disposed of or transferred were

net inventories of $6.4 million and net property, plant and equipment of

$1.8 million.



















                                   -10-

<PAGE>

                               STANHOME INC.

                     THREE MONTHS ENDED MARCH 31, 1995

        MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION

                         AND RESULTS OF OPERATIONS



     BUSINESS SEGMENTS of the Company's operations are summarized on Page

17.  A discussion and analysis of the segments follows:



GIFTWARE

     Giftware Group sales increased 22% in the first quarter of 1995 due

principally to 12% volume growth from existing lines and 10% from new

businesses acquired in 1994.  International results increased and including

the new businesses, international sales represented 17% of total 1995 first

quarter sales compared to 12% in 1994.  The Precious Moments line

represented 48% of total 1995 sales compared to 52% in 1994 and the

Cherished Teddies line represented 13% of total sales in 1995 compared to

14% in 1994.  Operating profit in the first quarter increased 12% and was

less than the sales increase due principally to lower operating profits

from the new businesses and higher cost of sales due in part to sales mix.



DIRECT RESPONSE

     Direct Response Group sales increased 22% in the first quarter of 1995

due to unit volume growth in dolls and figurines in the United States.

Doll sales amounted to 31% of 1995 sales compared to 27% in 1994, while

plate sales accounted for 48% of sales in 1995 compared to 62% in 1994.

All other categories of sales, which are mostly figurines, increased to 21%

of sales compared to 11% in 1994.  Market conditions in the direct response



                                   -11-

<PAGE>

business continue to be very competitive.  International sales decreased

and operating losses increased.  The Group recorded a small operating loss

in the first quarter of 1995 compared to an operating profit in 1994 of 6%

of sales.  The decrease in operating profit was due primarily to increased

advertising expense in 1995 compared to 1994.  Advertising expenses

increased to 51% of sales in 1995 versus 45% in 1994 due to lower sales

response rates to programs reflecting the very competitive market

condition.  Operating expense also increased due to postal rate and paper

cost increases.



DIRECT SELLING

     Comparable Direct Selling results for the first quarter excluding the

United States and Puerto Rico operations, which in 1995 have been licensed

to a third party, are as follows:



                               1995       1994    % Change
                                                  
       Sales                 $47,759    $49,861     (  4)
       Operating profit        4,749      6,138     ( 23)

European sales increased 2% on lower unit volume and represented 90% of

1995 first quarter sales while operating profit decreased 22% and

accounted for 91% of first quarter operating profit.  Lower sales in Italy

combined with higher selling, general and administrative expenses in Italy

and Spain reduced operating margins.  European local currency 1995 sales

and operating profit translated at 1994 average first quarter exchange

rates would have resulted in a 4% sales decrease and a 27% operating

profit decrease.  Sales for the Mexican and Venezuelan Group in the first

quarter decreased 37% due to a 45% decrease in Mexico, resulting from the

devaluation of the Mexican peso, while Group operating profit decreased

                                   -12-

<PAGE>
due to the peso devaluation and higher selling, general and administrative

expenses.  The United States and Puerto Rico direct selling operations in

1995 have been assumed by a third party.  The assets of these businesses,

not assumed by the third party, have been and are being disposed during

1995.  The severance and other exit costs are expected to approximate $6

million, and to be offset by gains on the sale of assets of the business.


     GENERAL CORPORATE EXPENSE increased in the first quarter due to

higher compensation and benefits consistent with the Company programs.


INTERNATIONAL ECONOMIES AND CURRENCY

     The Latin American operations in Mexico and Venezuela have experienced

highly inflationary economies with rapidly changing prices in local

currencies.  These conditions, with the resulting adverse impact on local

economies, have made it difficult for operations in these locations to

achieve adequate operating margins.  In addition, the strengthening of the

dollar versus Latin American currencies has resulted in lower U.S. dollar

results for these operations.  European operations were favorably impacted

by higher currency translation rates in 1995 compared to 1994.  The value

of the U.S. dollar versus international currencies where the Company

conducts business will continue to impact the future results of these

businesses.  In addition to the currency risks, the Company's international

operations, including sources of imported products, are subject to other

risks of doing business abroad, including import or export restrictions and

changes in economic and political climates.

     The fluctuations in net sales and operating profit margins from

quarter to quarter are partially due to the seasonal characteristics of the

Company's business segments.


                                   -13-

<PAGE>

INTEREST EXPENSE AND OTHER INCOME, NET

     Interest expense increased due to higher borrowing levels principally

for the 1994 acquisitions.  Other assets amortization of goodwill

increased due to the impact from the 1994 acquisitions.  The amortization

for Giftware in 1995 was $.8 million compared to $.4 million in 1994 and

the amortization for Direct Response was $.2 million in 1995 and $.2

million in 1994.  Other income, net last year includes a $.4 million gain

on the sale of a U.S. distribution center.



     THE EFFECTIVE TAX RATE of 47% was the same as 1994 despite

international rate increases, and higher non deductible goodwill in 1995.

This was due principally to earnings mix with a lower ratio of foreign

income to United States income, which has a lower rate.



FINANCIAL CONDITION

     The Company has historically satisfied its capital requirements with

internally generated funds and short-term loans.  Working capital

requirements have seasonal variations during the year and are generally

greatest during the third quarter.

     The major sources of funds from operating activities in the first

quarter of 1995 were from net income, depreciation, amortization and lower

inventory levels.  The major uses were increased accounts receivable which

increased due to the higher sales volume and marketing programs; increased

prepaid expenses from higher advertising in direct response; lower

accounts payable and accrued expenses due principally to timing and the

payment of year end payrolls and benefits; and lower accrued taxes due to

timing of payments.  The first quarter 1995 working capital increases



                                   -14-

<PAGE>

in receivables, inventories and prepaids compared to the first quarter of

1994 reflect increases to support higher levels of sales.

     The major use of cash in investing activities in the first quarter of

1995 was for capital expenditures.  Capital expenditure commitments for

$20 million are forecasted for 1995.  Due to the Company's exit from the

United States direct selling business, the Company has for sale four

United States distribution facilities with a total appraised value of

approximately $7 million.  The Company has an acquisition program, and may

utilize funds for this purpose in the future.  The Italian subsidiary

invests excess cash in short-term investments which change from time to

time based on availability and rates.  The level of changes of marketable

securities from period to period principally represents investment

alternatives versus certificates of deposit, time deposits, and

intercompany loans.

     The major uses of cash in financing activities were for dividends to

shareholders and purchases of common stock.  Purchases of common stock

principally included shares repurchased by the Company.  During the first

quarter of this year, the Company repurchased 360,600 shares for

$10,302,000.  The Company has an authorized program to purchase shares of

stock for the Company treasury from time to time in the open market,

depending on market conditions, and may utilize funds for this purpose in

the future.  As of March 31, 1995, 655,000 shares remained available for

purchase under the program.  The Company's earnings, cash flow, and

available debt capacity have made and make stock repurchases, in the

Company's view, one of its best investment alternatives.  The major source

of funds from financing activities was from higher seasonal borrowings,

which also increased due to reduced intercompany loans which fluctuate



                                   -15-

<PAGE>

depending on market condition rates.  Total stock options outstanding at

the exercise price amounted to $88 million at March 31, 1995 and the

Company could receive these funds in the future if the options are

exercised.

     Fluctuations in the value of the U.S. dollar versus international

currencies affect the U.S. dollar translation value of international

currency denominated balance sheet items.  The changes in the balance sheet

dollar values due to international currency translation fluctuations are

recorded as a component of shareholders' equity.  International currency

fluctuations of $436,000 reduced the cumulative translation component which

reduced the shareholders' equity decrease in the first three months of

1995.  The translation adjustments to the March 31, 1995 balance sheet that

produced the 1995 change in the cumulative translation component of

shareholders' equity were decreases in working capital by $2,508,000;

increases in net property, plant and equipment and other assets by

$2,353,000; and decreases in long-term liabilities by $591,000.  The

Company depends upon its international operations to pay dividends and to

make other payments to the Company. The Company's international operations

are subject to the risks of doing business abroad including currency,

economic and political.

     With the level of funds generated from operations, the level of

working capital and the unused lines of credit, no liquidity problems are

anticipated.











                                   -16-

<PAGE>
<TABLE>
                               STANHOME INC.
                                     
              SALES AND OPERATING PROFIT BY BUSINESS SEGMENT
                                     
                                     
   FOR THE FIRST THREE MONTHS ENDED MARCH 31, 1995 AND 1994 (Unaudited)
                              (In Thousands)


<CAPTION>
                                    1995           1994       Percent
                                   Actual         Actual      Change
                                   ------         ------      -------
<S>                              <C>            <C>           <C>
Net Sales:                                                    
                                                              
  Giftware                        $105,955       $ 86,745       22%
  Direct Response                   31,806         26,074       22
  Direct Selling                    47,759         59,439      (20)
  Eliminations                   (     651)     (     489)    
                                  --------       --------     
  Total Net Sales                 $184,869       $171,769        8%
                                  ========       ========     
                                                              
                                                              
Operating Profit:                                             
                                                              
  Giftware                        $ 11,499       $ 10,288       12%
  Direct Response                (      16)         1,549     
  Direct Selling                     4,749          5,315      (11)
  Corporate                      (   2,462)     (   2,172)     (13)
                                  --------       --------     
  Total Operating Profit          $ 13,770       $ 14,980      ( 8%)
                                  ========       ========     
</TABLE>






















                                   -17-

<PAGE>

                        PART II.  OTHER INFORMATION
                                     

ITEM 4.     SUBMISSION OF MATTERS TO A VOTE OF SECURITY HOLDERS

      (a)   The Annual Meeting of Stockholders was held on April 27, 1995.

      (c)   The first matter voted upon at the meeting was the election of
            Directors.  The members of Class III were standing for election
            to a three-year term expiring at the Annual Meeting in 1998.
            Upon motion duly made and seconded, it was voted to elect John
            F. Cauley, Jr., Homer G. Perkins, G. William Seawright, and
            Anne-Lee Verville as Class III Directors for a three-year term
            expiring at the Annual Meeting in 1998 and until their
            successors are elected and qualified.  The votes for each of
            the candidates were reported as follows:

                  John F. Cauley, Jr.     For:        16,059,457

                                          Withheld:      239,629

                  Homer G. Perkins        For:        16,011,924

                                          Withheld:      287,162

                  G. William Seawright    For:        16,044,449

                                          Withheld:      254,637

                  Anne-Lee Verville       For:        16,048,450

                                          Withheld:      250,636

                  The second matter voted upon at the meeting was the
            ratification of the Board's appointment of Arthur Andersen LLP
            as independent accountants for 1995.  Upon motion duly made and
            seconded, it was voted that the appointment by the Board of
            Directors at its March 1, 1995 meeting of Arthur Andersen LLP
            independent certified public accountants, as independent
            accountants for the Company for its fiscal year ending December
            31, 1995 be ratified and approved.  The votes for the
            independent accountants were reported as follows:

                  Arthur Andersen LLP     For:        16,228,390

                                          Against:        35,175

                                          Abstain:        35,521

                  The third matter voted upon at the meeting was the
            approval of the Stanhome Inc. Non-Employee Director Stock Plan.
            Upon motion duly made and seconded, it was voted that the Non-
            Employee Director Stock Plan adopted by the Board of Directors
            at its December 7, 1994 meeting be approved.  The votes for the
            approval of the Non-Employee Director Stock Plan were reported
            as follows:

                  Non-Employee Director   For:        14,814,182
                  Stock Plan              
                                          Against:       963,039

                                          Abstain:       521,865

                                   -18-
<PAGE>

ITEM 6.           EXHIBITS AND REPORTS ON FORM 8-K

      (a)         Exhibits

       -          Non-Employee Director Stock Plan.

       -          Financial Data Schedule



      (b)         Reports on Form 8-K

                  No reports on Form 8-K were filed by the Company during
            the Quarter for which this report is filed.

All other items hereunder are omitted because either such item is
inapplicable or the response to it is negative.


                              Signatures


Pursuant to the requirements of the Securities Exchange Act of 1934, the
registrant has duly caused this report to be signed on its behalf by the
undersigned thereunto duly authorized.

                              STANHOME INC.
                              (Registrant)



Date:  May 15, 1995           /s/ G. William Seawright
                              _____________________________________
                              G. William Seawright
                              President and Chief Executive Officer



Date:  May 15, 1995           /s/ Allan G. Keirstead
                              _____________________________________
                              Allan G. Keirstead
                              Chief Administrative and Financial
                              Officer

                                   -19-
<PAGE>

                               EXHIBIT INDEX
<TABLE>
<CAPTION>
                                     
Reg. S-K
Item 601             Exhibit                            10-Q Page No.
_________            _______                            _____________
<S>                  <C>                                      <C>

10                   Non-Employee Director Stock Plan         21

27                   Financial Data Schedule                  24






                           


</TABLE>
                                   -20-


                                     
                                     
                               STANHOME INC.
                     NON-EMPLOYEE DIRECTOR STOCK PLAN


1.    Purpose.

      1.1   The Stanhome Inc. Non-Employee Director Stock Plan is intended
to increase the proprietary interest of non-employee members of the Board
of Directors of Stanhome Inc. by providing further opportunity for
ownership of the Company's common stock.  By means of such increased
proprietary interest, the Plan is intended to enhance their incentive to
contribute to the success of the Company's business.

      1.2   The Plan is intended to comply with Rule 16b-3 and shall be
interpreted in a manner consistent with the requirements thereof, as now or
hereafter construed, interpreted and applied by regulations, rulings and
cases.  In particular, the provisions of Article 4 hereof are intended to
comply with the "formula plan" requirements of Rule 16b-3 and such Article
shall be construed so as to comply.

2.    Definitions.

            As used in this Plan, the following words and phrases shall
have the meanings indicated:

      (a)   "Board" shall mean the Board of Directors of the Company.

      (b)   "Code" shall mean the Internal Revenue Code of 1986, as amended
from time to time.

      (c)   "Committee" shall mean the Compensation and Stock Option
Committee of the Board.

      (d)   "Company" shall mean Stanhome Inc., a corporation organized
under the laws of the Commonwealth of Massachusetts, or any successor
corporation.

      (e)   "Exchange Act" shall mean the Securities Exchange Act of 1934,
as amended from time to time, and as now or hereafter construed,
interpreted and applied by regulations, rulings and cases.

      (f)   "Participant" shall mean a non-employee member of the Board.

      (g)   "Plan" shall mean this Stanhome Inc. Non-Employee Director
Stock Plan, as amended from time to time.

      (h)   "Plan Year" shall mean the calendar year, except that the first
Plan Year shall begin on the day the stockholders of the Company approve
the Plan as adopted by the Board and shall end on the next December 31.

      (i)   "Rule 16b-3" shall mean Rule 16b-3, as in effect from time to
time, promulgated by the Securities and Exchange Commission under Section
16 of the Exchange Act, including any successor to such Rule.

      (j)   "Shares" shall mean the common stock of the Company, par value
$0.125 per share.

3.    Number and Kind of Shares.

            The maximum number of Shares which shall be reserved for the
grant of Shares under the Plan shall be fifteen thousand (15,000) Shares,
which number shall be subject to adjustment as provided in Article 5
hereof.  Such Shares may be either authorized but unissued Shares or Shares
that shall have been or may be reacquired by the Company.

<PAGE>
4.    Grants of Shares.

      4.1   Grants.  In the case of an individual who is a Participant on
the day following the Annual Meeting of the stockholders of the Company
during a Plan Year, he or she shall receive a grant of two hundred (200)
Shares made on such day for that Plan Year.  In the case of an individual
who becomes a Participant at any later time during a Plan Year, he or she
shall not receive a grant of Shares for that Plan Year in which he or she
becomes a Participant.

      4.2   Sale Restriction.  Notwithstanding any other provisions hereof,
no Shares granted hereunder may be sold or otherwise transferred until at
least six months after their date of grant.

5.    Effect of Certain Changes.

            In the event of any extraordinary dividend, stock dividend,
recapitalization, merger, consolidation, stock split, warrant or rights
issuance, or combination or exchange of such stock, or other similar
transactions, the number of Shares available for grant shall be equitably
adjusted by the Committee to reflect such event and preserve the value of
such grants; provided, however, that any fractional Shares resulting from
such adjustment shall be eliminated.

6.    No Rights to Continuance as Director.

            Nothing in the Plan or in any grant made pursuant hereto shall
confer upon any Participant the right to continue to serve as a member of
the Board or to be entitled to any remuneration or benefits not set forth
in the Plan.

7.    Administration.

            The Plan shall be administered by the Committee which shall be
composed of not less than three directors of the Company elected or to be
elected as members of the Committee by the Board.  None of the Committee
members shall be, during service on the Committee, nor shall have been,
during the one year prior to service on the Committee, granted or awarded
Shares or options to acquire Shares under any other plan maintained by the
Company or any of its affiliates, other than any grant or award of options
or other equity securities of the Company pursuant to this Plan, Section 9
of the Stanhome Inc. 1991 Stock Option Plan, or any other plan of the
Company that would not result in such Committee member failing to qualify
as a 'disinterested person' under Rule 16b-3 of the Securities Exchange Act
of 1934, as amended, as in force from time to time.  Members of the
Committee shall be subject to any additional restrictions necessary to
satisfy the requirements for disinterested administration under Rule 16b-3.
The Committee shall have the authority to make such interpretations and
constructions of the Plan as are necessary to administer the Plan in
accordance with, and subject to, the Plan's provisions.  All determinations
of the Committee shall be made by a majority of its members either present
in person or participating by conference telephone at a meeting or by
unanimous written consent.  All decisions, determinations and
interpretations of the Committee shall be final and binding on all persons,
including the Company, the Participant (or any person claiming any rights
under the Plan from or through any Participant) and any stockholder of the
Company.
<PAGE>
8.    Amendment and Termination of the Plan.

            The Board at any time and from time to time may suspend,
terminate, modify or amend the Plan; provided, however, that an amendment
which requires stockholder approval in order for the Plan to continue to
comply with Rule 16b-3 or any other law, regulation or stock exchange
requirement shall not be effective unless approved by the requisite vote of
stockholders of the Company; and provided, further, that the provisions of
Article 4 shall not be amended more than once every six months, other than
to comport with changes in the Code (or the rules thereunder) or the
Employee Retirement Income Security Act of 1974, as amended (or the rules
thereunder).  Except as provided in Article 5 hereof, no suspension,
termination, modification or amendment of the Plan may adversely affect any
grant previously made, unless the written consent of the Participant is
obtained.

9.    Governing Law.

            The Plan and the rights of all persons claiming hereunder shall
be construed and determined in accordance with the laws of the Commonwealth
of Massachusetts without giving effect to the choice of law principles
thereof, except to the extent that such law is preempted by federal law.

10.   Term.

      10.1  The Plan shall take effect upon its adoption by the Board, but
the Plan shall be subject to the approval of the holders of a majority of
the Shares present, or represented, and entitled to vote at a meeting of
stockholders of the Company held in accordance with applicable law, which
approval must occur within twelve months of the date the Plan is adopted by
the Board.  In no event shall any delivery of Shares be made to any
Participant or any other person under the Plan until such time as the
stockholder approval of the Plan is obtained.

      10.2  The Plan shall remain in effect until December 31, 1999, unless
sooner terminated by the Board.



<TABLE> <S> <C>

<ARTICLE> 5
       
<S>                           <C>      <C>
<PERIOD-TYPE>                 3-MOS
<FISCAL-YEAR-END>                       DEC-31-1995
<PERIOD-END>                            MAR-31-1995
<CASH>                                   20,983,249
<SECURITIES>                             10,483,644
<RECEIVABLES>                           161,559,823
<ALLOWANCES>                             15,321,878
<INVENTORY>                             112,602,291
<CURRENT-ASSETS>                        345,807,968
<PP&E>                                  128,740,431
<DEPRECIATION>                           70,345,961
<TOTAL-ASSETS>                          537,804,987
<CURRENT-LIABILITIES>                   254,639,509
<BONDS>                                           0
                             0
                                       0
<COMMON>                                  3,153,530
<OTHER-SE>                              258,303,393
<TOTAL-LIABILITY-AND-EQUITY>            537,804,987
<SALES>                                 184,869,162
<TOTAL-REVENUES>                        184,869,162
<CGS>                                    77,425,988
<TOTAL-COSTS>                            77,425,988
<OTHER-EXPENSES>                         93,600,005
<LOSS-PROVISION>                             73,064
<INTEREST-EXPENSE>                        1,342,297
<INCOME-PRETAX>                          12,270,341
<INCOME-TAX>                              5,820,000
<INCOME-CONTINUING>                       6,450,341
<DISCONTINUED>                                    0
<EXTRAORDINARY>                                   0
<CHANGES>                                         0
<NET-INCOME>                              6,450,341
<EPS-PRIMARY>                                   .34
<EPS-DILUTED>                                   .34
        



</TABLE>


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