DOLLAR TREE STORES INC
424B1, 1997-06-20
VARIETY STORES
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<PAGE>
                                                Filed Pursuant to Rule 424(b)(1)
                                                      Registration No. 333-28599
                                4,000,000 SHARES
 
<TABLE>
<S>          <C>
   [LOGO]    DOLLAR TREE STORES, INC.
</TABLE>
 
                                  COMMON STOCK
 
    ALL OF THE 4,000,000 SHARES OF COMMON STOCK OFFERED HEREBY ARE BEING SOLD BY
THE SELLING SHAREHOLDERS. SEE "PRINCIPAL AND SELLING SHAREHOLDERS." THE COMPANY
WILL NOT RECEIVE ANY OF THE PROCEEDS FROM THE SALE OF SHARES BY THE SELLING
SHAREHOLDERS.
 
    THE COMPANY'S COMMON STOCK IS TRADED ON THE NASDAQ NATIONAL MARKET UNDER THE
SYMBOL "DLTR." ON JUNE 19, 1997, THE LAST REPORTED SALE PRICE OF THE COMMON
STOCK ON THE NASDAQ NATIONAL MARKET WAS $49.50 PER SHARE. SEE "PRICE RANGE OF
COMMON STOCK."
 
    SEE "RISK FACTORS" BEGINNING ON PAGE 6 FOR A DISCUSSION OF CERTAIN FACTORS
THAT SHOULD BE CONSIDERED BY PROSPECTIVE PURCHASERS OF THE COMMON STOCK OFFERED
HEREBY.
 
                               -----------------
  THESE SECURITIES HAVE NOT BEEN APPROVED OR DISAPPROVED BY THE SECURITIES AND
       EXCHANGE COMMISSION OR ANY STATE SECURITIES COMMISSION NOR HAS THE
         SECURITIES AND EXCHANGE COMMISSION OR ANY STATE SECURITIES
                                   COMMISSION
           PASSED UPON THE ACCURACY OR ADEQUACY OF THIS PROSPECTUS.
                                      ANY
                  REPRESENTATION TO THE CONTRARY IS A CRIMINAL
                                    OFFENSE.
 
<TABLE>
<CAPTION>
<S>                                      <C>                       <C>                       <C>
                                                  PRICE                  UNDERWRITING          PROCEEDS TO SELLING
                                                TO PUBLIC                DISCOUNT (1)            SHAREHOLDERS (2)
<S>                                      <C>                       <C>                       <C>
PER SHARE..............................           $48.50                    $1.84                     $46.66
TOTAL (3)..............................        $194,000,000               $7,360,000               $186,640,000
</TABLE>
 
(1) SEE "UNDERWRITING" FOR INFORMATION CONCERNING INDEMNIFICATION OF THE
    UNDERWRITERS AND OTHER MATTERS.
 
(2) BEFORE DEDUCTING ESTIMATED OFFERING EXPENSES OF $400,000, WHICH WILL BE PAID
    BY THE SELLING SHAREHOLDERS.
 
(3) THE SELLING SHAREHOLDERS HAVE GRANTED TO THE UNDERWRITERS A 30-DAY OPTION TO
    PURCHASE UP TO 600,000 ADDITIONAL SHARES OF COMMON STOCK SOLELY TO COVER
    OVER-ALLOTMENTS, IF ANY. IF THE UNDERWRITERS EXERCISE THIS OPTION IN FULL,
    THE PRICE TO PUBLIC WILL TOTAL $223,100,000, THE UNDERWRITING DISCOUNT WILL
    TOTAL $8,464,000 AND THE PROCEEDS TO SELLING SHAREHOLDERS WILL TOTAL
    $214,636,000. SEE "PRINCIPAL AND SELLING SHAREHOLDERS" AND "UNDERWRITING."
 
    THE SHARES OF COMMON STOCK ARE OFFERED BY THE SEVERAL UNDERWRITERS NAMED
HEREIN WHEN, AS AND IF DELIVERED TO AND ACCEPTED BY THE UNDERWRITERS AND SUBJECT
TO THEIR RIGHT TO REJECT ANY ORDER IN WHOLE OR IN PART. IT IS EXPECTED THAT
DELIVERY OF THE CERTIFICATES REPRESENTING THE SHARES WILL BE MADE AGAINST
PAYMENT THEREFOR AT THE OFFICE OF MONTGOMERY SECURITIES ON OR ABOUT JUNE 25,
1997.
 
                              -------------------
MONTGOMERY SECURITIES
          ALEX. BROWN & SONS
                       INCORPORATED
 
                     GOLDMAN, SACHS & CO.

                                SMITH BARNEY INC.
 
                                 JUNE 19, 1997
<PAGE>
                            [Map of Store Locations]
 
                             [External Store Photo]
 
                          [Three Internal Store Photo]
 
    Certain persons participating in this offering may engage in transactions
that stabilize, maintain or otherwise affect the price of the Common Stock. Such
transactions may include stabilizing transactions and the purchase of Common
Stock to cover syndicate short positions. For a description of these activities,
see "Underwriting".
 
                                       2
<PAGE>
                               PROSPECTUS SUMMARY
 
    THE FOLLOWING SUMMARY IS QUALIFIED IN ITS ENTIRETY BY THE MORE DETAILED
INFORMATION (INCLUDING THE FINANCIAL STATEMENTS AND THE NOTES THERETO) INCLUDED
ELSEWHERE IN THIS PROSPECTUS OR INCORPORATED BY REFERENCE HEREIN, WHICH SHOULD
BE READ IN ITS ENTIRETY. UNLESS OTHERWISE INDICATED, ALL INFORMATION IN THIS
PROSPECTUS ASSUMES NO EXERCISE OF THE UNDERWRITERS' OVER-ALLOTMENT OPTION. SEE
"UNDERWRITING."
 
                                  THE COMPANY
 
    Dollar Tree Stores, Inc. ("Dollar Tree" or the "Company") is the leading
operator of discount variety stores offering merchandise at the $1.00 price
point. The Company's stores, which are designed to be the modern day equivalent
of the traditional variety store, offer a wide assortment of quality everyday
general merchandise in many traditional variety store categories, including
housewares, seasonal goods, food, toys, health and beauty aids, party goods,
stationery, hardware, gifts, books and other consumer items. As of March 31,
1997 the Company operated 767 stores principally in strip centers and malls in
26 states in the Southeastern, Midwestern, Mid-Atlantic, Southcentral and
Northeastern United States.
 
    Dollar Tree has increased its net sales and operating income in each year
since its inception in 1986. During the past five years, the Company has grown
significantly, with the number of stores increasing from 186 at December 31,
1991 to 737 at December 31, 1996. The Company's net sales increased from $120.5
million in 1992 to $493.0 million in 1996, a compound annual growth rate of
42.2%. In addition, operating income increased from $12.5 million in 1992 to
$60.2 million in 1996, a compound annual growth rate of 48.2%. The Company's net
sales increased 38.6% from $85.0 million to $117.7 million, and operating income
increased 142.9% from $2.6 million to $6.2 million from the three months ended
March 31, 1996 to the three months ended March 31, 1997.
 
    Dollar Tree believes that its ability to operate successfully in major
metropolitan areas, mid-sized cities and small towns, in both strip center and
mall based locations, its ability to concentrate multiple stores in a single
market and its attractive store level economics provide it with a wide range of
real estate opportunities and will facilitate its continued expansion. The
Company's expansion plan is to increase its presence in its existing markets and
to selectively enter new markets. Dollar Tree opened 82 new stores in 1994, 94
new stores in 1995 and 104 new stores in 1996. In addition, the Company added
136 stores through its acquisition of Dollar Bills, Inc. ("Dollar Bills") in
January 1996. The Company anticipates expanding by approximately 145 to 150
stores in 1997 (30 of which had been added as of March 31, 1997), and by
approximately 175 to 180 stores in 1998. The Company is focusing its expansion
strategy on strip center locations anchored by strong mass merchandisers such as
Wal-Mart, Target and Kmart, whose target customers management believes are
similar to those of Dollar Tree. In 1996, the average investment per new store,
including capital expenditures, initial inventory and pre-opening costs, was
approximately $162,000, while the average new store (i.e., a store for which
1996 was its first full year of operations) had net sales of approximately
$690,000. The Company's Dollar Tree stores have historically been profitable
within the first full year of operation, with an average store level operating
income of approximately $162,000 (approximately 23% of sales) for stores whose
first full year of operation was 1996. The operating performance of the
Company's stores has been very consistent, with over 90% of its stores having
store level operating income margins in excess of 15% in 1996.
 
    Dollar Tree's management strives to exceed its customers' expectations of
the range and quality of products that can be purchased for $1.00. Management
believes that many of the items Dollar Tree sells for $1.00 are typically sold
for higher prices elsewhere. The Company supplements its wide assortment of
quality everyday core merchandise with a changing mix of new and exciting
products, including seasonal goods (such as Christmas and Easter goods) and, to
a limited extent, selected closeout merchandise. The wide variety and freshness
of merchandise and the $1.00 price point create excitement for customers, which
management believes results in "impulse" purchases and encourages consumers to
make return visits to the store.
 
                                       3
<PAGE>
    Dollar Tree's three executive officers each have between 18 and 28 years of
experience in the retail industry and have worked together for the past 18
years. In addition to their experience with Dollar Tree, they helped to manage
the profitable growth of K&K Toys, Incorporated ("K&K Toys") from one toy store
to a 136 store, mall based toy retailer. K&K Toys was profitable in every year
of operation from 1970 until its sale in 1991.
 
    Dollar Tree believes that, given the Company's pricing structure,
maintaining sufficient margins and tight control over store expenses, corporate
expenses and inventories is critical to its success. Dollar Tree increased its
operating income margin from 10.4% to 12.2% from 1992 to 1996 and from 3.0% to
5.3% from the three months ended March 31, 1996 to the three months ended March
31, 1997. Dollar Tree closely manages both retail inventory shrinkage and retail
markdowns of inventory, limiting each to an average of less than 2.5% of annual
net sales over the last five years.
 
                              RECENT DEVELOPMENTS
 
    In January, 1997, Dollar Tree purchased approximately 50 acres of land in
Chesapeake, Virginia, ten miles from its current Norfolk location, in order to
build a new Store Support Center consisting of an approximately 400,000 square
foot distribution center and an approximately 76,000 square foot headquarters
facility to replace the existing Norfolk facility. Management believes that upon
completion of the Store Support Center, the Company's capacity to service stores
will increase to approximately 1,600 stores, up from its current capacity of
approximately 1,000 stores. The Company believes that the facility will be
operational in early 1998, when it will be needed to support continued growth.
It is currently anticipated that the Store Support Center will require an
investment of approximately $34 million.
 
    On April 30, 1997, the Company issued $30 million of unsecured Senior Notes
("Notes") due April 30, 2004. The proceeds from the issuance of the Notes were
used to pay down a portion of the Company's existing revolving credit facility,
which will enable the Company to use that credit facility to fund capital
expenditures for the new Store Support Center. The principal amount of the Notes
is payable in five equal annual installments of $6 million beginning April 2000.
Interest is payable semi-annually at a fixed rate of 7.29%.
                            ------------------------
 
    The Company was incorporated under the laws of Virginia in 1986 as Only One
Dollar, Inc. and changed its name to Dollar Tree Stores, Inc. on December 14,
1993. The Company's principal executive and administrative offices are located
at 2555 Ellsmere Avenue, Norfolk Commerce Park, Norfolk, Virginia 23513, and the
Company's telephone number is (757) 857-4600. References to the Company and
Dollar Tree include the Company's wholly-owned subsidiaries.
 
                                  THE OFFERING
 
<TABLE>
<S>                                                        <C>
Common Stock offered by the Selling Shareholders.........  4,000,000 shares
Common Stock to be outstanding after the offering........  26,019,647 shares(1)
Nasdaq National Market symbol............................  DLTR
</TABLE>
 
- ------------------------
 
(1) Based on shares outstanding at June 1, 1997. Does not include up to
    3,475,373 shares of Common Stock issuable upon the exercise of (i) options
    to purchase 993,195 shares of Common Stock and (ii) warrants to purchase
    2,482,178 shares of Common Stock outstanding at such date.
 
                                       4
<PAGE>
            SUMMARY FINANCIAL INFORMATION AND CERTAIN OPERATING DATA
  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA AND SALES PER SQUARE FOOT DATA)
<TABLE>
<CAPTION>
                                                                                                                  THREE MONTHS
                                                                                YEAR ENDED DECEMBER 31,         ENDED MARCH 31,
                                                                            -------------------------------  ----------------------
                                                                              1994       1995       1996       1996        1997
                                                                            ---------  ---------  ---------  ---------  -----------
<S>                                                                         <C>        <C>        <C>        <C>        <C>
INCOME STATEMENT DATA:
Net sales.................................................................  $ 231,601  $ 300,229  $ 493,037  $  84,975   $ 117,746
Gross profit..............................................................     86,120    112,677    182,137     29,070      41,291
Selling, general and administrative expenses:
  Operating expenses......................................................     54,993     70,504    111,401     24,288      32,116
  Depreciation and amortization...........................................      4,186      5,468     10,527      2,212       2,932
                                                                            ---------  ---------  ---------  ---------  -----------
      Total...............................................................     59,179     75,972    121,928     26,500      35,048
Operating income..........................................................     26,941     36,705     60,209      2,570       6,243
Net income................................................................  $  12,114  $  20,963  $  33,835  $     923   $   3,563
                                                                            ---------  ---------  ---------  ---------  -----------
                                                                            ---------  ---------  ---------  ---------  -----------
Net income per share(1)...................................................  $    0.44  $    0.76  $    1.19  $    0.03   $    0.12
                                                                            ---------  ---------  ---------  ---------  -----------
                                                                            ---------  ---------  ---------  ---------  -----------
Weighted average number of common shares and common share equivalents
  outstanding, in thousands(1)............................................     27,262     27,589     28,327     27,795      28,775
                                                                            ---------  ---------  ---------  ---------  -----------
                                                                            ---------  ---------  ---------  ---------  -----------
 
SELECTED OPERATING DATA:
Number of stores open at end of period(2):
  Mall....................................................................        154        173        202        179         211
  Strip center............................................................        255        327        535        481         556
                                                                            ---------  ---------  ---------  ---------  -----------
      Total...............................................................        409        500        737        660         767
                                                                            ---------  ---------  ---------  ---------  -----------
                                                                            ---------  ---------  ---------  ---------  -----------
 
Net sales growth..........................................................       38.1%      29.6%      64.2%      74.5%       38.6%
Comparable store net sales increase(3)....................................        9.1%       7.3%       6.2%      11.8%       10.9%
Average net sales per store(4)............................................  $     606  $     649  $     691  $     135   $     156
Average net sales per square foot(4):
  Mall....................................................................  $     241  $     246  $     249  $      49   $      49
  Strip center............................................................  $     197  $     209  $     220  $      43   $      44
  All stores..............................................................  $     214  $     221  $     229  $      45   $      46
 
<CAPTION>
 
                                                                                                                           AS OF
                                                                                                                         MARCH 31,
                                                                                                                           1997
                                                                                                                        -----------
<S>                                                                         <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital.......................................................................................................   $  49,547
Total assets..........................................................................................................     192,324
Total debt............................................................................................................      35,776
Shareholders' equity..................................................................................................     106,339
</TABLE>
 
- ------------------------
 
 (1) Net income per share has been computed by dividing net income by the
    weighted average number of common shares and common share equivalents
    outstanding. All warrants and options outstanding at December 31, 1994 have
    been considered outstanding for the entire year ended December 31, 1994 and
    are included in the calculation of the weighted average number of common
    shares and common share equivalents outstanding for net income per share
    computations in accordance with the rules of the Securities and Exchange
    Commission. For all periods after December 31, 1994, common share
    equivalents include the weighted average number of shares subject to stock
    options and warrants outstanding at the end of the period, after applying
    the treasury stock method.
 
 (2) The Company closed one store in 1994, three stores in 1995 and three stores
    in 1996.
 
 (3) Comparable store net sales increase compares net sales for stores open at
    the beginning of the first of the two periods compared. The comparable store
    net sales increase calculation for the three months ended March 31, 1997
    includes net sales of Dollar Bills stores for the three months ended March
    31, 1996 and March 31, 1997.
 
 (4) For stores open the entire period presented. Dollar Bills stores are only
    included in the calculation for the three months ended March 31, 1997. The
    1996 calculation does not include the 28 stores expanded in 1996 due to
    remodeling and/or relocation, which increased total square footage by
    approximately 29,900 square feet. Results for the three months ended March
    31, 1997 may not be indicative of full year average net sales per store or
    average net sales per square foot due to seasonal fluctuations in sales. See
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations--Seasonality and Quarterly Fluctuations."
 
                                       5
<PAGE>
                                  RISK FACTORS
 
    BEFORE PURCHASING THE SHARES OF COMMON STOCK OFFERED HEREBY, A PROSPECTIVE
INVESTOR SHOULD CONSIDER THE SPECIFIC FACTORS SET FORTH BELOW AS WELL AS THE
OTHER INFORMATION SET FORTH ELSEWHERE IN THIS PROSPECTUS AND INCORPORATED HEREIN
BY REFERENCE. SEE "MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION
AND RESULTS OF OPERATIONS" AND "BUSINESS" FOR A DESCRIPTION OF OTHER FACTORS
AFFECTING THE BUSINESS OF THE COMPANY GENERALLY.
 
RISKS ASSOCIATED WITH EXPANSION PLANS
 
    The Company has grown from its initial five stores in 1986 to 767 stores at
March 31, 1997 and its net sales have grown significantly in the past several
years. The Company intends to continue to pursue an aggressive store opening
strategy. The continued growth of the Company is dependent, in large part, upon
the Company's ability to open new stores on a timely basis and to operate them
profitably. The Company plans to expand by approximately 145 to 150 stores in
1997 (30 of which had been added as of March 31, 1997), and by approximately 175
to 180 stores in 1998. As of March 31, 1997, the Company had signed leases with
respect to 88 new stores and had reached an agreement in principle with respect
to an additional 37 new stores to open in 1997 and had signed leases with
respect to eight new stores and had reached an agreement in principle with
respect to an additional eight new stores to open in 1998. However, successful
expansion is subject to various contingencies, many of which are beyond the
Company's control. These contingencies include, among others, (i) the Company's
ability to hire, train and retain qualified managers and other personnel, and to
maintain good relations with all of its employees, (ii) the availability of
adequate inventory, capital resources and external financing, (iii) the
Company's ability to identify and secure suitable store sites on a timely basis
and on satisfactory terms and to complete any necessary construction or
refurbishment of these sites, (iv) the Company's ability to retain its current
store sites or substitute sites on satisfactory terms given that a substantial
number of the Company's store leases contain provisions prohibiting a change in
control of the Company or permitting the landlord to terminate the lease or
increase rent upon a change in control of the Company, which provisions are
arguably applicable in a substantial number of the Company's leases as a result
of the recapitalization of the Company in 1993 and may be applicable in a small
number of additional leases as a result of the Company's prior public offerings
and this offering, and given that many of the Company's leases contain
provisions with which the Company does not comply, including provisions
requiring certain insurance and advertising and prohibiting competing Company
stores within a specified radius, and (v) the successful integration of new
stores into existing operations. As a result, there can be no assurance that the
Company will be able to achieve its targets for opening new stores, that its new
stores will be profitable or achieve net sales and profitability comparable to
the Company's existing stores or that comparable store net sales increases will
continue. Furthermore, there can be no assurance that the Company will
anticipate all of the changing demands which its expanding operations will
impose on its systems and personnel. The Company's failure to expand internal
systems or to hire, train and retain qualified personnel as required by its
growth could adversely affect its future operating results.
 
    In the remainder of 1997 and in 1998, the Company expects to expand in
existing and selected new markets in the Southeastern, Mid-Atlantic, Midwestern,
Southcentral and Northeastern United States. In some cases, stores will be
located in markets where the Company has no or only limited store operations.
The success of the Company's expansion plan is dependent upon the Company's
ability to penetrate these markets successfully. There can be no assurance that
the Company will do so. See "Business--Growth Strategy."
 
RISKS ASSOCIATED WITH NEW STORE SUPPORT CENTER
 
    The Company is currently constructing a new Store Support Center consisting
of a new distribution center and headquarters facility in Chesapeake, Virginia,
to replace its Norfolk facility. Management believes the new Store Support
Center and related costs will require an investment of approximately
 
                                       6
<PAGE>
$34 million. When the new Store Support Center is complete, the Company plans to
relocate to this facility from its Norfolk facility. If the Company is unable to
sublease the Norfolk facility, it would remain obligated for the rent and
pass-throughs under the lease until June 2004, at an annual cost of
approximately $744,000. The new distribution center will incorporate
sophisticated materials handling technologies, including a new automated
conveyor and sorting system. Management believes that upon completion of this
facility, the Company's capacity to service stores will increase from
approximately 1,000 to 1,600 stores. The Company also believes that the new
distribution facility will be operational in early 1998, when its increased
capacity will be necessary to support stores that are projected to be open as of
that date. There can be no assurance that delays will not be experienced in
opening the distribution center or that complications will not arise in the
operation of the distribution facility or in the smooth transition of Company
systems to the Store Support Center. Any such delays or complications could
result in significant interruption in the receipt and distribution of
merchandise or the management of the stores. Further, there can be no assurance
that the project will not experience cost overruns or that an acceptable tenant
can be found to sublease the Norfolk facility. Any of the foregoing problems
could materially adversely affect the Company's business, financial position or
results of operations. See "Risk Factors--Disruptions in Receiving and
Distribution" and "Business--Warehousing and Distribution."
 
RISKS ASSOCIATED WITH IMPORTS
 
    In 1995 and 1996, the Company purchased approximately 34% and 32%,
respectively, of its merchandise based on cost and approximately 37% and 35%,
respectively, of its merchandise based on retail, directly from vendors located
abroad, primarily in Hong Kong and Taiwan (through which the Company's Chinese
imports flow), Thailand, Italy, Mexico and Indonesia. The Company expects
imports to continue to account for approximately 35% to 40% of total purchases
at retail. In addition, the Company believes that a substantial portion of the
goods the Company purchases from domestic vendors are manufactured abroad. These
arrangements are subject to the risks of relying on products manufactured
abroad, including import duties and quotas, loss of "most favored nation"
("MFN") trading status, currency fluctuations, work stoppages, economic
uncertainties including inflation, foreign government regulations, lack of
compliance by foreign manufacturers with U.S. consumer protection laws (for
which Company may be responsible as the importer of record) and intellectual
property laws, political unrest and trade restrictions, including U.S.
retaliation against unfair foreign practices. While the Company believes that it
could find alternative sources of supply, an interruption or delay in supply
from China or certain of the Company's other foreign sources, or the imposition
of additional duties, taxes or other charges on these imports, could have a
material adverse effect on the Company's business and results of operations
unless and until alternative supply arrangements are secured. Moreover, products
from alternative sources may be of lesser quality and/or more expensive than
those currently purchased by the Company.
 
    China is the source for a majority of the Company's direct imports and, the
Company believes, is also the largest source of its indirect imports. Several
trade-related and other issues have recently heightened tensions between the
governments of the United States and China. These issues include allegations of
Chinese interference in U.S. national elections, China's human rights record,
the July 1, 1997 transfer of Hong Kong from Great Britain to China, Congress'
growing concern over religious persecution in China, China's alleged sale of
weapons to Iran and Pakistan, the growing U.S. trade deficit with China and the
ongoing negotiations concerning China's accession to the World Trade
Organization.
 
    China is currently accorded MFN status by the United States, and, as such,
products imported from China are generally subject to favorable United States
import duties. The MFN status of China is reviewed annually by the United States
government and, accordingly, extension of such status is subject to political
uncertainties. In May 1997, President Clinton transmitted his formal
recommendation to the U.S. Congress that MFN status for China be renewed.
However, various interest groups continue to urge that the United States not
renew China's trade status. The Congress now has until September 1, 1997 to
decide whether to oppose the President's recommendation. As a result of the
number of outstanding issues that
 
                                       7
<PAGE>
currently exist between the United States and the Chinese government, there is
significant opposition in the U.S. Congress to the extension of MFN status for
China. Loss of China's MFN status could impose significantly higher purchasing
costs on the Company, including increased tariffs on goods, and could have a
material adverse effect on the Company's business and results of operations
unless and until alternative sources of supply were secured.
 
    The U.S. Trade Representative ("USTR") is required under U.S. law to
determine whether the practices of foreign countries deny adequate and effective
protection of intellectual property rights or fair and equitable market access
and, if so, to take retaliatory measures, including the possible imposition of
punitive import duties. In 1995 and 1996, the United States and China were
involved in controversies over the protection in China of intellectual property
rights that caused the USTR to designate China as a "priority foreign country"
and threaten the imposition of 100% punitive import duties on selected Chinese
goods. On April 30, 1997, citing "significant progress," the USTR replaced
China's designation as a "priority foreign country" with a new designation under
Section 306 of the Trade Act of 1974, removing the threat of immediate punitive
action but signaling the need for continued improvement and stronger enforcement
of the existing intellectual property agreements. This Section 306 status
requires the USTR to monitor Chinese compliance with the agreements and
authorizes the USTR to move directly to trade sanctions, including the
possibility of punitive import duties, if such monitoring reveals slippage in
Chinese enforcement of the agreements. If the USTR decides that products that
the Company imports should be targeted for punitive import duties, the Company
expects that it would substitute similar goods from other countries or other
categories of goods, which would likely be at higher cost. The imposition of
punitive tariffs on such Chinese products could have a material adverse effect
on the Company's business and results of operations unless and until alternative
sources of supply were secured.
 
    The Company purchases a significant amount of its direct Chinese imports
through trading companies located in Hong Kong. Importing goods from China or
through Hong Kong involves significant risk. In 1996, a Hong Kong trading
company obtained payment on a number of letters of credit issued on the
Company's behalf by falsely claiming that conforming goods had been shipped,
when, in fact, the trading company had either shipped non-conforming goods or
empty containers.
 
    Hong Kong is currently a British Crown Colony. Sovereignty over Hong Kong
will be transferred to China on July 1, 1997. While political disagreements have
arisen over certain aspects of Hong Kong's transition from British to Chinese
sovereignty, the Company does not believe that the transfer of sovereignty will
have a material adverse effect on the Company's business. However, there can be
no assurance as to the continued stability of political, economic or commercial
conditions in Hong Kong or in China, and any instability could have an adverse
impact on the Company's business.
 
DISRUPTIONS IN RECEIVING AND DISTRIBUTION
 
    Substantially all of the Company's inventory is shipped directly from
suppliers to the Company's distribution centers in Norfolk, Virginia, Memphis,
Tennessee, and Chicago, Illinois where the inventory is processed and then
distributed to stores. The Company's success depends in large part on the
orderly operation of this receiving and distribution process, which depends, in
turn, on adherence to shipping schedules (especially those from the Far East)
and effective management of the distribution centers. Although management
believes that its receiving and distribution process is efficient and well
positioned to support the Company's expansion plans, there can be no assurance
that the Company has anticipated, or will anticipate, all of the changing
demands which its expanding operations will impose on its receiving and
distribution system or that events beyond the control of the Company will not
result in delays in the delivery of merchandise to the stores. See "Risk
Factors--Risks Associated with New Store Support Center" and
"Business--Warehousing and Distribution."
 
                                       8
<PAGE>
LEGAL PROCEEDINGS
 
    On January 31, 1996, the Company bought all of the capital stock of Dollar
Bills, pursuant to a stock purchase agreement. In March and April 1996, Michael
and Pamela Alper (the "Alpers"), former shareholders of Dollar Bills, together
with a corporation they control, filed lawsuits in the state and federal courts
in Illinois, against the Company and one of its employees relating to the Dollar
Bills transaction. The lawsuits sought to recover compensatory damages of not
less than $10 million (which could be tripled under the federal antitrust law
claim described below), punitive damages, attorney's fees, costs and injunctive
and other relief.
 
    In the lawsuits, the plaintiffs claim that the Company defrauded the Alpers
into selling the wholesale operations which were owned by Dollar Bills;
improperly obtained and misused confidential and proprietary information;
breached the provisions of a confidentiality agreement and stock purchase
agreement relating to the acquisition; intentionally or negligently
misrepresented its intentions with respect to the wholesale operations;
conspired to violate antitrust law by excluding the plaintiffs as competitors in
the wholesale business, and violated Section 10(b) of the Securities Act of 1934
and Rule 10b-5 promulgated thereunder. The Company emphatically denies the
plaintiffs' claims and continues to vigorously defend itself in this matter.
 
    The Company filed motions to dismiss the litigation in both the Circuit
Court of Cook County, Illinois (the "State Court") and in the U.S. District
Court for the Northern District of Illinois ("Federal Court"). On June 28, 1996,
the State Court denied the Company's motion to dismiss. Plaintiffs subsequently
dismissed their suit in State Court voluntarily. The Company then appealed the
State Court's denial of its motion to dismiss, and the appeal is currently
pending.
 
    On November 26, 1996, the Federal Court dismissed all counts of the
plaintiff's lawsuit against the Company and the co-defendant, and plaintiffs did
not appeal. Plaintiffs are now precluded from refiling their federal securities
and federal antitrust claims against the Company in the future. The Federal
Court ruling does not, however, specifically preclude plaintiffs from refiling
their state law claims in State Court in the future.
 
    Based on management's understanding of the facts (which facts are contested
by the plaintiffs), the current procedural posture of the dispute and the advice
of its lead litigation counsel for this matter in reliance on such facts, the
Company believes it is unlikely that the plaintiffs will ultimately prevail on
the merits of this dispute. Accordingly, the Company believes that the ultimate
outcome of this matter will not have a material adverse effect on the Company's
results of operations or financial condition. Nevertheless, particularly in
light of the contested factual assertions, there can be no assurance regarding
the ultimate outcome of any future litigation or that any such litigation will
not have a material adverse effect on the Company's results of operations or
financial condition.
 
ADVERSE ECONOMIC FACTORS
 
    The Company's ability to provide quality merchandise at the $1.00 price
point is subject to certain economic factors which are beyond the Company's
control, including inflation, minimum wage levels, other operating costs such as
employee health care costs, consumer confidence and general economic conditions.
There can be no assurance that such factors will remain favorable and in
particular that health care costs or other costs will remain at current levels.
The federally mandated minimum wage increased by $.50 per hour on October 1,
1996 and will increase by an additional $.40 per hour on September 1, 1997.
Unless offsetting cost savings are realized (and no assurance can be given that
they will be), an increase in inflation, minimum wage and health care or other
operating costs or a decline in consumer confidence or general economic
conditions could have a material adverse effect on the Company's business and
results of operations, especially given the constraints on the Company's ability
to pass on any incremental costs through price increases.
 
                                       9
<PAGE>
DEPENDENCE ON KEY PERSONNEL
 
    The Company's success depends to a significant extent upon the leadership
and performance of its senior management team, particularly J. Douglas Perry,
Chairman of the Company's Board of Directors, Macon F. Brock, Jr., the Company's
President and Chief Executive Officer, and H. Ray Compton, the Company's
Executive Vice President and Chief Financial Officer. While the Company believes
that its senior management team has significant depth, the loss of services of
any of the Company's executive officers could have a material adverse impact on
the Company. None of the executive officers is currently bound by any employment
or non-competition agreement. See "Management." In addition, the Company's
revolving credit facility provides that it is an event of default for Mr. Perry
and his wife, Mr. Brock and his wife, Mr. Compton, and trusts for the benefit of
their family members to beneficially own collectively less than 10% of the
aggregate of all voting stock in the Company and other ownership rights and
interests to such voting stock. See "Management's Discussion and Analysis of
Financial Condition and Results of Operations--Liquidity and Capital Resources."
 
COMPETITION
 
    The retail industry is highly competitive. The Company's competitors include
mass merchandisers, discount stores, variety stores, closeout stores and other
$1.00 price point stores. Several of the largest operators of discount stores at
the $1.00 price point (or their parent companies) have filed for or emerged from
bankruptcy protection in U.S. bankruptcy court and have closed a number of their
stores, while others have abandoned the $1.00 price point concept and/or
reconfigured their stores. The Company may face competition in the future which
could have an adverse effect on its financial results. See "Business--
Competition."
 
LIMITED AVAILABILITY OF SUITABLE MERCHANDISE
 
    The Company's success depends in large part upon its ability to select and
purchase quality merchandise at attractive prices in order to maintain a balance
of regularly available core products and a changing mix of fresh merchandise at
the $1.00 price point. The Company has no continuing contracts for the purchase
of merchandise and must continuously seek out buying opportunities from both its
existing suppliers and new sources, for which it competes with other variety,
closeout and $1.00 price point merchandisers. Although the Company believes that
its management has long-standing and satisfactory relationships with its
suppliers, there can be no assurance that the Company will be successful in
maintaining a continuing and, in light of the anticipated addition of new
stores, an increasing supply of quality merchandise at attractive prices. See
"Business--Merchandising and Store Format."
 
SEASONALITY AND QUARTERLY FLUCTUATIONS
 
    The Company has historically experienced and expects to continue to
experience seasonal fluctuations in its net sales, operating income and net
income. The highest sales periods for the Company are the Christmas and Easter
seasons. A disproportionate amount of the Company's net sales and a substantial
majority of the Company's operating income and net income are generally realized
during the fourth quarter. In anticipation of increased sales activity during
these months, the Company purchases substantial amounts of inventory and hires a
significant number of temporary employees to bolster its permanent store staff.
If for any reason the Company's net sales were below seasonal norms during the
fourth quarter, including as a result of merchandise delivery delays due to
receiving or distribution problems, the Company's annual operating results,
particularly operating and net income, could be adversely affected.
Historically, net sales, operating income and net income have been weakest
during the first quarter, and the Company expects this trend to continue. The
Company's quarterly results of operations may also fluctuate significantly as a
result of a variety of factors, including the timing of new store openings, the
net sales contributed by new stores, shifts in the timing of certain holidays
and the merchandise mix. Although the Company has experienced significant
increases in comparable store net sales historically, management expects that
any increases in comparable store net sales in the future will be smaller than
those
 
                                       10
<PAGE>
experienced historically. See "Management's Discussion and Analysis of Financial
Condition and Results of Operations--Seasonality and Quarterly Fluctuations."
 
ANTI-TAKEOVER EFFECT OF CERTAIN PROVISIONS OF THE COMPANY'S ARTICLES OF
  INCORPORATION AND BY-LAWS
 
    Certain provisions of the Company's Articles of Incorporation ("Articles of
Incorporation") and By-Laws ("By-Laws") may be deemed to have anti-takeover
effects and may discourage, delay or prevent a takeover attempt that a
shareholder might consider in its best interest. These provisions, among other
things, (i) classify the Company's Board of Directors into three classes, each
of which will serve for different three year periods, (ii) provide that only the
Board of Directors, chairman or president may call special meetings of the
shareholders, (iii) establish certain advance notice procedures for nominations
of candidates for election as directors and for shareholder proposals to be
considered at shareholders' meetings, and (iv) require a vote of the holders of
more than two-thirds of the shares entitled to vote in order to remove a
director or amend the foregoing and certain other provisions of the Articles of
Incorporation and By-Laws. In addition, the Board of Directors, without further
action of the shareholders, is permitted to issue and fix the terms of preferred
stock which may have rights senior to those of the Common Stock.
 
EFFECTIVE CONTROL OF THE COMPANY BY EXISTING SHAREHOLDERS
 
    Based on shares owned as of June 1, 1997 and after giving effect to this
offering, Mr. Brock and his wife, Mr. Perry and his wife, Mr. Compton and The SK
Equity Fund, L.P. (the "Fund") and certain affiliates of the Fund will own, or
otherwise control, approximately 44.6% of the Company's outstanding Common
Stock. As a result, if such shareholders act together, they would have
significant influence over, and may be able to effectively control, the election
of the Directors of the Company, the outcome of any other matter submitted to a
vote of the Company's shareholders for approval, including mergers,
consolidations or the sale of all or substantially all of the Company's assets,
and a change in control of the Company. See "Principal and Selling
Shareholders."
 
POSSIBLE VOLATILITY OF STOCK PRICE
 
    The market price of the Company's Common Stock, which is quoted on the
Nasdaq National Market, may be subject to significant fluctuations in response
to operating results, comparable store sales announcements, announcements by
competitors and other factors. In addition, the stock market in recent years has
experienced extreme price and volume fluctuations that often have been unrelated
or disproportionate to the operating performance of individual companies. These
market fluctuations, as well as general economic conditions, may adversely
affect the market price of the Common Stock.
 
FORWARD-LOOKING STATEMENTS
 
    This Prospectus includes forward-looking statements concerning the Company's
operations, economic performance and financial condition. Such statements may be
identified by the use of words such as "believe," "anticipate" and "expect." The
forward-looking statements concern, among other things, the Company's expansion
plans; the projected costs relating to, the opening date for, and performance of
the new Store Support Center; the subleasing of the Norfolk facility; dependence
on imports and vulnerability to import restrictions, particularly MFN, the Hong
Kong transition, and other factors relating to China; the Dollar Bills
litigation; adverse economic factors; store openings; purchasing abilities; and
capital requirements. Such forward-looking statements are subject to various
risks and uncertainties. Actual results could differ materially from those
currently anticipated due to a number of factors, including those discussed
under the caption "Risk Factors" in this Prospectus.
 
                                       11
<PAGE>
                                USE OF PROCEEDS
 
    The Company will not receive any of the proceeds from the sale of Common
Stock in this offering.
 
                          PRICE RANGE OF COMMON STOCK
 
    The Company's Common Stock has been traded on the Nasdaq National Market
under the symbol "DLTR" since the Company's initial public offering on March 6,
1995. The following table sets forth the high and low sale prices of the
Company's Common Stock as reported on the Nasdaq National Market for the periods
indicated.
<TABLE>
<CAPTION>
     1995                                                                                        HIGH          LOW
- --------------------------------------------------------------------------------------------  -----------  -----------
<S>                                                                                           <C>          <C>
First quarter (from March 6, 1995)..........................................................   $     14     $     10 5/8
Second quarter..............................................................................         17 7/8       13 1/2
Third quarter...............................................................................         24 1/8       17 3/8
Fourth quarter..............................................................................         22 7/8       14 5/8
 
<CAPTION>
 
     1996
- --------------------------------------------------------------------------------------------
<S>                                                                                           <C>          <C>
First quarter...............................................................................         30 53/64   16 21/64
Second quarter..............................................................................         45         29
Third quarter...............................................................................         42         23
Fourth quarter..............................................................................         43         30 1/4
<CAPTION>
 
     1997
- --------------------------------------------------------------------------------------------
<S>                                                                                           <C>          <C>
First quarter...............................................................................         45 1/2     32 1/4
Second quarter (through June 19, 1997)......................................................         50 7/16    35 7/16
</TABLE>
 
    On June 19, 1997, the last reported sale price for the Company's Common
Stock on the Nasdaq National Market was $49.50 per share. As of June 1, 1997,
the Company had 394 shareholders of record.
 
                                DIVIDEND POLICY
 
    The Company anticipates that all of its income in the foreseeable future
will be retained for the development and expansion of its business and the
repayment of indebtedness, and therefore does not anticipate paying cash
dividends on its Common Stock in the foreseeable future. The Company's credit
facilities contain financial covenants which restrict the Company's ability to
pay dividends.
 
                                       12
<PAGE>
                                 CAPITALIZATION
 
    The following table sets forth the short-term debt and total capitalization
of the Company as of March 31, 1997.
 
<TABLE>
<CAPTION>
                                                                                                    MARCH 31, 1997
                                                                                                    --------------
<S>                                                                                                 <C>
                                                                                                    (IN THOUSANDS)
Short-term debt:
  Revolving credit facility, current portion......................................................    $    4,500
  Current installments of obligations under capital leases........................................           295
                                                                                                    --------------
  Total short-term debt...........................................................................    $    4,795
                                                                                                    --------------
                                                                                                    --------------
 
Long-term debt(1):
  Revolving credit facility, excluding current portion............................................    $   30,000
  Obligations under capital leases, excluding current installments................................           981
                                                                                                    --------------
  Total long-term debt............................................................................        30,981
                                                                                                    --------------
 
Shareholders' equity:
  Common stock, $0.01 par value; 100,000,000 shares authorized; 25,959,379 shares issued and
    outstanding(2)................................................................................           260
  Additional paid-in capital......................................................................        32,740
  Retained earnings...............................................................................        73,339
                                                                                                    --------------
  Total shareholders' equity......................................................................       106,339
                                                                                                    --------------
  Total capitalization............................................................................    $  137,320
                                                                                                    --------------
                                                                                                    --------------
</TABLE>
 
- ------------------------
 
(1) On April 30, 1997, the Company issued $30 million of unsecured Senior Notes
    due April 30, 2004. The proceeds from the issuance of the Notes were used to
    pay down a portion of the Company's existing revolving credit facility,
    which will enable the Company to use that credit facility to fund capital
    expenditures for the new Store Support Center. See "Management's Discussion
    and Analysis of Financial Condition and Results of Operations--Liquidity and
    Capital Resources."
 
(2) The number of outstanding shares does not include up to 3,532,315 shares of
    Common Stock issuable upon the exercise of (i) options to purchase 1,050,137
    shares of Common Stock and (ii) warrants to purchase 2,482,178 shares of
    Common Stock outstanding as of March 31, 1997.
 
                                       13
<PAGE>
                            SELECTED FINANCIAL DATA
  (DOLLARS IN THOUSANDS, EXCEPT PER SHARE DATA AND SALES PER SQUARE FOOT DATA)
 
    The following table sets forth for the periods indicated selected financial
data for the Company. The selected income statement and balance sheet data
presented below for the years ended December 31, 1992, 1993, 1994, 1995 and 1996
have been derived from the Company's financial statements that have been audited
by KPMG Peat Marwick LLP, independent accountants. The selected income statement
and balance sheet data presented below for the three months ended March 31, 1996
and 1997 have been derived from the unaudited financial statements of the
Company which, in the opinion of management, have been prepared on the same
basis as the audited financial statements and include all adjustments,
consisting only of normal recurring adjustments, which management considers
necessary for a fair presentation of the financial data shown. The results of
operations for the three months ended March 31, 1997 are not necessarily
indicative of the results to be expected for the entire year ending December 31,
1997. This information should be read in conjunction with the financial
statements and the notes thereto incorporated herein by reference and
"Management's Discussion and Analysis of Financial Condition and Results of
Operations" included in this Prospectus. The pro forma data have not been
audited but, in the opinion of management, include all adjustments necessary to
present fairly the information set forth therein including the matters referred
to in footnotes 4 and 5 below.
 
<TABLE>
<CAPTION>
                                                                                                                THREE MONTHS ENDED
                                                                       YEAR ENDED DECEMBER 31,                      MARCH 31,
                                                        -----------------------------------------------------  --------------------
                                                          1992       1993       1994       1995       1996       1996       1997
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                     <C>        <C>        <C>        <C>        <C>        <C>        <C>
INCOME STATEMENT DATA:
Net sales.............................................  $ 120,542  $ 167,753  $ 231,601  $ 300,229  $ 493,037  $  84,975  $ 117,746
Cost of sales.........................................     76,434    106,318    145,481    187,552    310,900     55,905     76,455
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Gross profit..........................................     44,108     61,435     86,120    112,677    182,137     29,070     41,291
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Selling, general and administrative expenses:
  Operating expenses..................................     29,546     39,559     54,993     70,504    111,401     24,288     32,116
  Depreciation and amortization.......................      2,075      3,054      4,186      5,468     10,527      2,212      2,932
  Recapitalization expenses(1)........................     --          4,387     --         --         --         --         --
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
      Total...........................................     31,621     47,000     59,179     75,972    121,928     26,500     35,048
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Operating income......................................     12,487     14,435     26,941     36,705     60,209      2,570      6,243
Interest expense......................................      1,138      1,837      4,028      2,617      5,193      1,069        450
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Income before income taxes and extraordinary loss.....     11,349     12,598     22,913     34,088     55,016      1,501      5,793
Provision for income taxes............................        503      3,152      9,546     13,125     21,181        578      2,230
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Income before extraordinary loss......................     10,846      9,446     13,367     20,963     33,835        923      3,563
Extraordinary loss, net of income tax(2)..............     --         --          1,253     --         --         --         --
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
Net income............................................  $  10,846  $   9,446  $  12,114  $  20,963  $  33,835  $     923  $   3,563
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
INCOME PER SHARE DATA(3):
Income before extraordinary loss per share............                        $    0.49
Extraordinary loss per share..........................                             0.05
                                                                              ---------
Net income per share..................................                        $    0.44  $    0.76  $    1.19  $    0.03  $    0.12
                                                                              ---------  ---------  ---------  ---------  ---------
                                                                              ---------  ---------  ---------  ---------  ---------
PRO FORMA DATA:
Net income............................................  $  10,846  $   9,446
Pro forma adjustment for C corporation income
  taxes(4)............................................      3,992      1,838
                                                        ---------  ---------
Pro forma net income(4)...............................  $   6,854  $   7,608
                                                        ---------  ---------
                                                        ---------  ---------
Pro forma net income per share(5).....................  $    0.25  $    0.28
                                                        ---------  ---------
                                                        ---------  ---------
Weighted average number of common shares
  and common share equivalents outstanding,
  in thousands(3 and 5)...............................     27,262     27,262     27,262     27,589     28,327     27,795     28,775
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
SELECTED OPERATING DATA:
Number of stores open at end of period(6):
  Mall................................................        145        145        154        173        202        179        211
  Strip center........................................        111        183        255        327        535        481        556
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
      Total...........................................        256        328        409        500        737        660        767
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
</TABLE>
 
                                       14
<PAGE>
<TABLE>
<CAPTION>
                                                                                                                THREE MONTHS ENDED
                                                                       YEAR ENDED DECEMBER 31,                      MARCH 31,
                                                        -----------------------------------------------------  --------------------
                                                          1992       1993       1994       1995       1996       1996       1997
                                                        ---------  ---------  ---------  ---------  ---------  ---------  ---------
<S>                                                     <C>        <C>        <C>        <C>        <C>        <C>        <C>
SELECTED OPERATING DATA:
Net sales growth......................................       72.7%      39.2%      38.1%      29.6%      64.2%      74.5%     38.6%
Comparable store net sales increase(7)................       24.1%       6.9%       9.1%       7.3%       6.2%      11.8%     10.9%
Average net sales per store(8)........................     $  520     $  555     $  606     $  649  $     691  $     135  $     156
Average net sales per square foot(8):
  Mall................................................     $  214     $  224     $  241     $  246  $     249  $      49  $      49
  Strip center........................................     $  201     $  188     $  197     $  209  $     220  $      43  $      44
  All stores..........................................     $  210     $  206     $  214     $  221  $     229  $      45  $      46
<CAPTION>
 
                                                                                AS OF
                                                                            DECEMBER 31,                                    AS OF
                                                        -----------------------------------------------------             MARCH 31,
                                                          1992       1993       1994       1995       1996                  1997
                                                        ---------  ---------  ---------  ---------  ---------             ---------
<S>                                                     <C>        <C>        <C>        <C>        <C>        <C>        <C>
BALANCE SHEET DATA:
Working capital.......................................    $10,457    $ 7,742    $14,334    $29,133  $  23,488             $  49,547
Total assets..........................................     32,077     42,188     60,688     91,621    171,099               192,324
Total debt............................................      3,316     17,768     14,205     14,518      4,353                35,776
Shareholders' equity..................................     17,499      3,660     17,274     39,087    101,590               106,339
</TABLE>
 
- ------------------------------
 (1) Represents recapitalization expenses of $4.4 million incurred in connection
    with the 1993 Recapitalization, comprised of $3.6 million of management
    incentive expenses and $0.8 million of transaction expenses. See
    "Management's Discussion and Analysis of Financial Condition and Results of
    Operations--Overview."
 
 (2) Represents redemption premiums of approximately $1.3 million plus write off
    of original issue discount financing costs of $0.9 million (net of income
    tax benefit of approximately $0.9 million) on the early retirement of the
    Company's 12% Senior Subordinated Notes and 12% Junior Subordinated Notes.
 
 (3) Income per share data have been computed by dividing its components by the
    weighted average number of common shares and common share equivalents
    outstanding. All warrants and options outstanding at December 31, 1994 have
    been considered outstanding for the entire year ended December 31, 1994 and
    are included in the calculation of the weighted average number of common
    shares and common share equivalents outstanding for net income per share
    computations in accordance with the rules of the Securities and Exchange
    Commission. For all periods after December 31, 1994, common share
    equivalents include the weighted average number of shares subject to stock
    options and warrants outstanding at the end of the period, after applying
    the treasury stock method.
 
 (4) Prior to September 30, 1993, the Company was treated as a subchapter S
    corporation for Federal and certain state income tax purposes. As such,
    income of the Company for that period was taxable to the individual
    shareholders rather than to the Company. Accordingly, the provision for
    income taxes for the year ended December 31, 1992 and the nine months ended
    September 29, 1993, represents corporate level state income taxes on income
    earned in those states that do not recognize subchapter S corporation
    status. On September 30, 1993, the Company converted to a subchapter C
    corporation. Accordingly, income since September 30, 1993 was taxable to the
    Company. Pro forma net income reflects a provision for income taxes as if
    the Company were a C corporation for all years presented at an assumed
    effective tax rate of approximately 40%.
 
 (5) Pro forma net income per share has been computed by dividing pro forma net
    income by the weighted average number of common shares and common share
    equivalents outstanding. Common share equivalents include all outstanding
    stock options and warrants after applying the treasury stock method. All
    warrants and options outstanding at December 31, 1994 have been considered
    outstanding for years ended December 31, 1992 and 1993, and are included in
    the calculation of the weighted average number of common shares and common
    share equivalents outstanding for pro forma net income per share
    computations in accordance with the rules of the Securities and Exchange
    Commission.
 
 (6) The Company closed three stores in 1992, two stores in 1993, one store in
    1994, three stores in 1995 and three stores in 1996.
 
 (7) Comparable store net sales increase compares net sales for stores open at
    the beginning of the first of the two periods compared. The comparable store
    net sales increase calculation for the three months ended March 31, 1997
    includes net sales of Dollar Bills stores for the three months ended March
    31, 1996 and March 31, 1997.
 
 (8) For stores open the entire period presented. Dollar Bills stores are only
    included in the calculation for March 31, 1997. The 1996 calculation does
    not include the 28 stores expanded in 1996 due to remodeling and/or
    relocation, which increased total square footage by approximately 29,900
    square feet. Results for the three months ended March 31, 1997 may not be
    indicative of full year average net sales per store or average net sales per
    square foot due to seasonal fluctuations in sales. See "Management's
    Discussion and Analysis of Financial Condition and Results of
    Operations--Seasonality and Quarterly Fluctuations."
 
                                       15
<PAGE>
                    MANAGEMENT'S DISCUSSION AND ANALYSIS OF
                 FINANCIAL CONDITION AND RESULTS OF OPERATIONS
 
    The following discussion should be read in conjunction with the financial
statements and notes thereto incorporated by reference in this Prospectus.
 
OVERVIEW
 
    Dollar Tree was established by J. Douglas Perry, the Company's Chairman,
Macon F. Brock, Jr., the Company's President and Chief Executive Officer, and H.
Ray Compton, the Company's Executive Vice President and Chief Financial Officer
(the "Founders"), in November 1986 with the opening of its first five stores in
Virginia, Georgia and Tennessee. From November 1986 through October 1991, the
Company's shareholders also owned a substantial portion of the outstanding stock
of K&K Toys, a 136 store, mall based toy retailer managed by the Founders.
During this period, Dollar Tree grew to 171 stores and shared certain management
and distribution services and facilities with K&K Toys for which it paid a fee
to K&K Toys.
 
    In October 1991, K&K Toys was acquired by a subsidiary of Melville
Corporation. Following the sale of K&K Toys, the Founders focused their
attention solely on Dollar Tree and effected a number of strategic changes,
including (i) shifting the Company's merchandising focus away from closeout
merchandise and towards its current emphasis on providing selection and value in
traditional variety store categories, (ii) focusing its expansion strategy on
strip center locations, (iii) accelerating its expansion program and (iv)
improving the depth of the management team and breadth of operational controls.
Since the sale of K&K Toys, Dollar Tree has grown from 171 stores to 737 stores
as of December 31, 1996, and net sales and operating income have increased from
$71.1 million and $5.2 million, respectively, for the twelve months ended
January 31, 1992 to $493.0 million and $60.2 million, respectively, in calendar
1996. Since December 31, 1996, Dollar Tree has grown from 737 stores to 767
stores as of March 31, 1997. The Company's net sales increased 38.6% from $85.0
million to $117.7 million, and operating income increased 142.9% from $2.6
million to $6.2 million from the three months ended March 31, 1996 to the three
months ended March 31, 1997.
 
    On September 30, 1993, the Company effected a recapitalization including a
stock split and reclassification (the "1993 Recapitalization"), pursuant to
which (i) J. Douglas Perry, Chairman of the Company's Board of Directors, his
wife, Patricia W. Perry, Macon F. Brock, Jr., the Company's President and Chief
Executive Officer, his wife, Joan P. Brock, and H. Ray Compton, the Company's
Executive Vice President and Chief Financial Officer (the "Original
Shareholders") sold to The SK Equity Fund, L.P. (the "Fund") and four
individuals affiliated with the Fund (collectively, the "Co-Investors") 50% of
the outstanding stock of the Company for an aggregate purchase price of $23.6
million, (ii) the Fund and the Co-Investors purchased from the Company $7.0
million face amount senior subordinated notes for $6.5 million (the "12% Senior
Subordinated Notes") and purchased for $500,000 warrants to purchase 1,241,090
shares of Common Stock and (iii) on February 22, 1994 pursuant to a commitment
entered into September 30, 1993, the Original Shareholders purchased from the
Company $7.0 million face amount junior subordinated notes for $6.5 million (the
"12% Junior Subordinated Notes") and purchased for $500,000 warrants to purchase
1,241,088 shares. On December 31, 1994, the Company redeemed and extinguished
the 12% Senior Subordinated Notes and the 12% Junior Subordinated Notes
(collectively, the "12% Notes"). As part of this transaction, the Company paid a
redemption premium of approximately $1.3 million and issued an aggregate of
$14.0 million principal amount of 9% Senior Subordinated Notes and 9% Junior
Subordinated Notes (collectively, the "9% Notes") to the previous holders of the
12% Notes. The 9% Notes were paid in full in June 1996.
 
    On January 31, 1996, the Company acquired all of the stock of Dollar Bills,
formerly known as Terrific Promotions, Inc., and subsequently merged Dollar
Bills into the Company. At the time of the acquisition, Dollar Bills owned and
operated 136 discount variety stores in 16 states, offering merchandise
primarily at
 
                                       16
<PAGE>
the $1.00 price point under the name Dollar Bill$, a modern 250,000 square foot
distribution center in the Chicago area and a wholesale division, all of which
the Company currently operates. The Company paid approximately $52.6 million in
cash and $2.0 million in merchandise inventory for 100% of the stock of Dollar
Bills and has accounted for the acquisition as a purchase. In connection with
the acquisition, the Company recognized goodwill of $48.2 million, which it is
amortizing over a 25 year period.
 
RESULTS OF OPERATIONS
 
    The following table sets forth, for the periods indicated, certain selected
income statement data as a percentage of net sales:
<TABLE>
<CAPTION>
                                                                        YEAR ENDED              THREE MONTHS ENDED
                                                                       DECEMBER 31,                 MARCH 31,
                                                              -------------------------------  --------------------
<S>                                                           <C>        <C>        <C>        <C>        <C>
                                                                1994       1995       1996       1996       1997
                                                              ---------  ---------  ---------  ---------  ---------
 
<CAPTION>
<S>                                                           <C>        <C>        <C>        <C>        <C>
Net sales...................................................      100.0%     100.0%     100.0%     100.0%    100.0%
Cost of sales...............................................       62.8       62.5       63.1       65.8       64.9
                                                              ---------  ---------  ---------  ---------  ---------
  Gross profit..............................................       37.2       37.5       36.9       34.2       35.1
Selling, general and administrative expenses:
  Operating expenses........................................       23.8       23.5       22.6       28.6       27.3
  Depreciation and amortization.............................        1.8        1.8        2.1        2.6        2.5
                                                              ---------  ---------  ---------  ---------  ---------
    Total...................................................       25.6       25.3       24.7       31.2       29.8
                                                              ---------  ---------  ---------  ---------  ---------
Operating income............................................       11.6       12.2       12.2        3.0        5.3
Interest expense............................................        1.7        0.9        1.1        1.2        0.4
                                                              ---------  ---------  ---------  ---------  ---------
Income before income taxes and extraordinary loss...........        9.9       11.3       11.1        1.8        4.9
Provision for income taxes..................................        4.1        4.4        4.3        0.7        1.9
                                                              ---------  ---------  ---------  ---------  ---------
Income before extraordinary loss............................        5.8        6.9        6.8        1.1        3.0
Extraordinary loss, net of income tax.......................        0.6     --         --         --         --
                                                              ---------  ---------  ---------  ---------  ---------
Net income..................................................        5.2%       6.9%       6.8%       1.1%      3.0%
                                                              ---------  ---------  ---------  ---------  ---------
                                                              ---------  ---------  ---------  ---------  ---------
</TABLE>
 
THREE MONTHS ENDED MARCH 31, 1997 COMPARED TO THE THREE MONTHS ENDED MARCH 31,
  1996
 
    Net sales increased $32.8 million, or 38.6%, to $117.7 million for the three
months ended March 31, 1997, from $85.0 million for the three months ended March
31, 1996. Of this increase, (i) approximately 50.2%, or $16.5 million, was
attributable to stores opened in 1996 and 1997, which are not included in the
Company's comparable store net sales calculation, (ii) approximately 29.5%, or
$9.7 million, was attributable to the addition of 136 Dollar Bills stores on
January 31, 1996, and (iii) approximately 20.3%, or $6.6 million, was
attributable to comparable store net sales growth, which represented a 10.9%
increase over comparable store net sales in the first quarter of 1996. The
comparable stores net sales increase for March 31, 1997 includes sales of Dollar
Bills stores for the three months ended March 31, 1996 and March 31, 1997.
Because substantially all the Company's products sell for $1.00, the increase in
comparable store net sales was a direct result of increased unit volume.
Comparable store net sales were driven primarily by an earlier Easter shopping
season and a strong in-stock position on seasonal and general merchandise at
year-end and throughout the quarter. The Company opened 30 new stores during the
first quarter of 1997, compared to 24 new stores opened during the first quarter
of 1996 (excluding the addition of 136 Dollar Bills stores in January, 1996).
 
    Management anticipates that the primary source of future sales growth will
be new store openings and, to a lesser degree, sales increases from expanded and
relocated stores and comparable store net sales increases. Although the Company
has historically experienced significant increases in comparable store net sales
and average net sales per square foot, management expects that any future
increases in comparable
 
                                       17
<PAGE>
store net sales and average net sales per square foot will be smaller than those
experienced historically.
See "--Seasonality and Quarterly Fluctuations."
 
    Gross profit, which consists of net sales less cost of sales (including
distribution and certain occupancy costs), increased $12.2 million, or 42.0%, to
$41.3 million in the first quarter of 1997 from $29.1 million in the first
quarter of 1996. As a percentage of net sales, gross profit increased to 35.1%
from 34.2%, primarily due to improved merchandise costs (including freight) and
improved occupancy and markdown costs as a percentage of net sales, offset by an
increase in distribution costs as a percentage of net sales. Merchandise costs
improved in part due to the change in merchandise mix, year over year, in the
Dollar Bills stores, which were still operating with a heavier consumable
product emphasis in the first quarter of 1996. Throughout 1996, the merchandise
mix at Dollar Bills stores was changed to more closely resemble the mix at
Dollar Tree stores. Therefore, management does not anticipate this level of
improvement in merchandise costs in the future. Distribution costs increased as
a result of start-up costs inherent in the installation of the Company's new
Warehouse Management System. This new materials handling technology was
installed in all three distribution centers during the first quarter, causing
some slight disruption in merchandise flow. Management expects some minor
disruption to continue into the second quarter, but believes it will not
materially affect the Company's results of operations.
 
    Selling, general and administrative expenses, which include operating
expenses and depreciation and amortization, increased $8.5 million, or 32.3%, to
$35.0 million in the first quarter of 1997 from $26.5 million in the first
quarter of 1996, and decreased as a percentage of net sales to 29.8% from 31.2%
during the same period. This decrease, as a percentage of net sales, resulted
primarily from reduced payroll costs due to the strong comparable store net
sales increase. In addition, the decrease in selling, general and administrative
expenses is partially due to approximately $1.3 million in non-recurring
expenses incurred in the first quarter of 1996 related to the acquisition of
Dollar Bills. Amortization of goodwill relating to the acquisition amounted to
$500,000 for the first quarter of 1997.
 
    Operating income increased $3.7 million, or 142.9%, to $6.2 million for the
first quarter of 1997 from $2.6 million for the comparable period in 1996, and
increased as a percentage of net sales to 5.3% from 3.0% during the same period
for the reasons noted above.
 
    Interest expense decreased $600,000 in the first quarter of 1997 compared to
the first quarter of 1996 to $500,000 from $1.1 million during the same period.
This decrease is primarily a result of lower levels of debt in 1997 compared to
the comparable period in 1996, when the Company had increased borrowings related
to the purchase of Dollar Bills.
 
YEAR ENDED DECEMBER 31, 1995 COMPARED TO YEAR ENDED DECEMBER 31, 1996
 
    Net sales increased $192.8 million, or 64.2%, to $493.0 million for 1996,
from $300.2 million for 1995. Of this increase, (i) approximately 54.3%, or
$104.7 million, was attributable to the 136 Dollar Bills stores added as of
February 1, 1996, (ii) approximately 37.2%, or $71.8 million, was attributable
to 198 stores opened in 1995 and 1996, which are not included in the Company's
comparable store net sales calculation, and (iii) approximately 8.5%, or $16.3
million, was attributable to comparable store net sales growth, which
represented a 6.2% increase over comparable store net sales for 1995. Dollar
Bills stores are not included in the comparable store net sales calculations.
Because substantially all the Company's products sell for $1.00, the increase in
comparable store net sales was a direct result of increased unit volume.
Management believes that this increase in volume resulted from strong holiday
selling seasons in 1996, increased inventory levels compared to the preceding
year, and continued improvements in the quality and variety of merchandise
offered. The Company opened 104 new stores (in addition to the 136 Dollar Bills
stores added on January 31, 1996), and closed three stores during 1996 compared
to opening 94 new stores and closing three stores during 1995.
 
    Gross profit increased $69.5 million, or 61.6%. As a percentage of net
sales, gross profit decreased to 36.9% from 37.5%, reflecting, as a percentage
of net sales, decreased merchandise margin (gross profit
 
                                       18
<PAGE>
before inventory shrinkage, markdowns, and distribution and occupancy costs) and
a slight increase in inventory shrinkage, partially offset by lower inbound
freight costs and lower store occupancy costs. The decrease in merchandise
margin as a percentage of net sales is a result of increased sales of
domestically purchased products which generally carry a lower gross margin than
imported merchandise. The increase in inventory shrinkage is due largely to
higher shrinkage experienced at the Dollar Bills stores. The decrease in inbound
freight arose primarily from more favorable terms negotiated with shippers and
consolidators. The decrease in store occupancy costs as a percentage of net
sales is a result of the comparable store net sales growth.
 
    As a result of the Dollar Bills acquisition in 1996, there was a shift in
overall merchandise mix toward higher levels of domestic, consumable merchandise
(for instance, food and health and beauty aids), which generally carry a higher
merchandise cost. Management believes that changes in the overall merchandise
mix arising from the acquisition are substantially complete and that the Company
will continue to carry somewhat higher levels of domestic, consumable
merchandise than in prior years. However, the Company expects imports to
continue to account for approximately 35% to 40% of total purchases at retail.
 
    Selling, general and administrative expenses increased $46.0 million, or
60.5%, but decreased as a percentage of net sales to 24.7% from 25.3% during the
same period. The decrease is due primarily to strengthened cost controls
relating to hourly payroll at the store level. Management does not expect
similar payroll cost savings in the future due to federally mandated increases
in the minimum wage. During 1996, the Company's operating expenses incurred in
connection with the Dollar Bills acquisition and litigation amounted to
approximately $2.5 million. Depreciation and amortization expense increased $5.0
million, increasing as a percentage of net sales to 2.1% from 1.8% for 1995. Of
this increase, $1.8 million related to the amortization of goodwill recognized
in connection with the acquisition of Dollar Bills.
 
    Operating income increased $23.5 million, or 64.0%, to $60.2 million for
1996 from $36.7 million for 1995 and remained constant as a percentage of net
sales at 12.2%.
 
    Interest expense increased $2.6 million to $5.2 million in 1996 compared to
$2.6 million in 1995. This increase is a result of increased borrowing incurred
in connection with Dollar Bills acquisition. The development facility used for
the acquisition was repaid prior to year end. In addition, the Company redeemed
and extinguished its 9% Subordinated Notes in June 1996.
 
YEAR ENDED DECEMBER 31, 1994 COMPARED TO YEAR ENDED DECEMBER 31, 1995
 
    Net sales increased $68.6 million, or 29.6%, to $300.2 million for 1995,
from $231.6 million for 1994. Of this increase, (i) approximately 79.0%, or
$54.2 million, was attributable to a net increase of 176 stores opened in 1994
and 1995, which are not included in the Company's comparable store net sales
calculation, and (ii) approximately 21.0%, or $14.4 million, was attributable to
comparable store net sales growth, which represented a 7.3% increase over
comparable store net sales for 1994. Because substantially all the Company's
products sell for $1.00, the increase in comparable store net sales was a direct
result of increased unit volume. This increase in volume resulted from strong
holiday selling seasons, increased inventory levels early in the year compared
to the preceding year, and new promotional efforts which grouped like items into
theme displays for more convenient shopping. The Company opened 94 new stores
and closed three stores during 1995 compared to opening 82 new stores and
closing one store during 1994.
 
    Gross profit increased $26.5 million, or 30.8%. As a percentage of net
sales, gross profit increased to 37.5% from 37.2%, reflecting, as a percentage
of net sales, lower inbound freight costs, lower store occupancy costs and
distribution costs, and a slight decrease in markdowns, partially offset by
lower merchandise margin. The decrease in store occupancy costs and distribution
costs as a percentage of net sales is a result of the comparable store net sales
growth. The decrease in merchandise margin as a percentage of net sales is a
result of increased sales of domestically purchased products which generally
carry a lower gross margin than imported merchandise. During the fourth quarter
of 1995, the Company took advantage of the opportunity to purchase domestic
product under attractive terms, while the receiving
 
                                       19
<PAGE>
of some imported goods was delayed. This resulted in a decrease in imports as a
percentage of total purchases. While fluctuations between imported and domestic
merchandise occur throughout the year, the Company does not foresee any
significant changes in the overall mix of imports and domestic purchases and
expects imports to continue to account for approximately 35% to 40% of total
purchases at cost.
 
    Selling, general and administrative expenses increased $16.8 million, or
28.4%, from 1994 to 1995, but decreased as a percentage of net sales to 25.3%
from 25.6%. The decrease is due primarily to the recognition in 1994 of $1.0
million of costs associated with the grant of stock options and the comparable
store net sales growth. Excluding the stock option costs, selling, general and
administrative costs increased as a percentage of net sales to 25.3% from 25.1%
during the period. This increase is primarily due to a slight increase in store
payroll costs arising from efforts focused on strengthening store appearance and
merchandise presentation as well as increasing inventory levels, predominantly
in the third quarter of 1995. Depreciation and amortization expense increased
$1.3 million but remained constant as a percentage of net sales at 1.8% for 1995
and 1994.
 
    Operating income increased $9.8 million, or 36.2%, to $36.7 million for 1995
from $26.9 million for 1994 and increased as a percentage of net sales to 12.2%
from 11.6% for the reasons noted above. Excluding stock option costs incurred in
1994, operating income increased as a percentage of net sales to 12.2% for 1995
from 12.1% for 1994.
 
    Interest expense decreased $1.4 million to $2.6 million in 1995 compared to
1994. The Company was able to delay the use of its credit lines because of
increased cash flows and a higher cash balance at the beginning of the year. The
Company also redeemed and extinguished its 12% Notes and issued 9% Subordinated
Notes, and wrote off the related discount and deferred financing costs at the
end of 1994, resulting in no amortization expense in 1995.
 
LIQUIDITY AND CAPITAL RESOURCES
 
    The Company's capital requirements result primarily from capital
expenditures related to new store openings and working capital requirements
related to new and existing stores. The Company's working capital requirements
for existing stores are seasonal in nature and typically reach their peak near
the end of the third and beginning of the fourth quarter of the year.
Historically, the Company has met its seasonal working capital requirements for
existing stores and funded its store expansion program from internally generated
funds and borrowings under its credit facilities.
 
    During 1994, 1995 and 1996 and the first three months of 1997, net cash
provided by (used in) operations was $17.5 million, $27.2 million, $39.2 million
and ($20.7) million, respectively. The net cash used in operations during the
first three months of 1997 was used primarily to build inventory levels and
compares to net cash used in operations of ($17.2) million during the comparable
period of 1996. Net cash used in investing activities during the same periods
was $6.9 million, $11.6 million, $68.7 million, and $9.2 million, respectively.
During 1994 and 1995, net cash used in investing activities consisted primarily
of capital expenditures relating to new store expansion. During 1996, $52.2
million (net of cash acquired) was used for the purchase of Dollar Bills, funded
with borrowings under the Company's credit facility, in addition to capital
expenditures relating to new store expansion. During the first three months of
1997, net cash used in investing activities consisted primarily of capital
expenditures relating to new store expansions. Net cash provided by (used in)
financing activities during the same periods was ($5.5) million, $0.8 million,
$10.1 million and $31.3 million, respectively. In 1994, these funds were
primarily used for the extinguishment of debt. In 1995, the funds provided were
primarily a result of the exercise of stock options granted under the Company's
Stock Option Plan. In 1996, the funds provided were primarily a result of the
issuance of 750,000 shares of common stock in a public offering completed in
June and the exercise of stock options granted under the employee stock
compensation plans, reduced by the repayment of subordinated debt and notes
payable to banks. During the first three months of 1997, net funds provided by
financing activities were primarily used to fund seasonal working capital needs.
 
                                       20
<PAGE>
    The Company expects to expand by approximately 145 to 150 stores during
1997, and by approximately 175 to 180 stores during 1998. In 1996, the average
investment per new store, including capital expenditures, initial inventory and
pre-opening costs, was approximately $162,000 per store. The Company's cash
needs for opening new stores in 1997 are expected to total approximately $25.0
million, $14.6 million of which is budgeted for capital expenditures and $10.4
million of which is budgeted for initial inventory and pre-opening costs. The
Company's total planned capital expenditures for 1997 are approximately $59
million, including approximately $34 million relating to the new distribution
center and headquarters facility, and including planned expenditures for
expanded and relocated stores, additional equipment for the distribution centers
and computer system upgrades.
 
    On September 27, 1996, the Company entered into an amended and restated
credit agreement with its banks which provides for a $135 million unsecured
revolving credit facility to be used for working capital, letters of credit, and
development needs, bearing interest at the agent bank's prime rate or LIBOR plus
a spread, at the Company's option. As of June 1, 1997, the interest rate was
approximately 6.6%. The credit agreement, among other things, requires the
maintenance of certain specified ratios, restricts the amount of capital
expenditures, restricts the payments of cash dividends and other distributions,
limits the amount of debt, prohibits a change in control of the Company, and
establishes certain minimum beneficial ownership requirements of the founding
shareholders. The maturity date of the facility is May 31, 2000. The facility
must be paid down to a specified amount for at least 30 consecutive days at any
time between December 1 and March 1 of each year. For 30 days during the period
from December 1, 1997, to March 1, 1998, the facility must be paid down to $30
million.
 
    On April 30, 1997, the Company issued $30 million of 7.29% unsecured Senior
Notes. The proceeds from the issuance of the Notes were used to pay down a
portion of the revolving credit facility, which will enable the Company to use
that credit facility to fund capital expenditures for the new Store Support
Center. The Company will pay interest on the Notes semi-annually on April 30 and
October 30 each year and will pay principal in five equal annual installments of
$6 million beginning April 30, 2000. The Note holders have the right to require
the Company to prepay the Notes in full without premium upon a change of control
or upon certain asset dispositions or certain other transactions by the Company.
The Note agreements, among other things, prohibit certain mergers and
consolidations, require the maintenance of certain specified ratios, require
that the Notes rank pari passu with the Company's other debt, and limit the
amount of Company debt. In the event of default or a prepayment at the option of
the Company, the Company is required to pay a prepayment penalty equal to a
make-whole amount.
 
    The Company believes that it can adequately fund its planned capital
expenditures and working capital requirements for the next several years from
net cash provided by operations and availability under its credit facilities.
The use of a portion of the Company's debt capacity in the construction of its
new Store Support Center is not expected to affect the Company's ability to fund
operations and expenditures. The Company expects to capitalize a substantial
portion of the interest incurred in connection with the construction of the new
facility and therefore does not anticipate a significant increase in interest
charges in 1997.
 
SEASONALITY AND QUARTERLY FLUCTUATIONS
 
    The Company has historically experienced and expects to continue to
experience seasonal fluctuations in its net sales, operating income and net
income. The highest sales periods for the Company are the Christmas and Easter
seasons. A disproportionate amount of the Company's net sales and a substantial
majority of the Company's operating and net income are generally realized during
the fourth quarter. In anticipation of increased sales activity during these
months, the Company purchases substantial amounts of inventory and hires a
significant number of temporary employees to bolster its permanent store staff.
If for any reason the Company's net sales were below seasonal norms during the
fourth quarter, including as a result of merchandise delivery delays due to
receiving or distribution problems, the Company's annual operating results,
particularly operating and net income, could be adversely affected.
Historically, net sales,
 
                                       21
<PAGE>
operating income and net income have been weakest during the first quarter, and
the Company expects this trend to continue. The Company's quarterly results of
operations may also fluctuate significantly as a result of a variety of factors,
including the timing of new store openings, the net sales contributed by new
stores and the merchandise mix.
 
    Shifts in the timing of certain holidays may also have an effect on
quarterly results. The Company believes that the change in the timing of the
Easter holiday from April 16 in 1995 to April 7 in 1996 shifted a substantial
amount of Easter sales from the second quarter in 1995 to the first quarter in
1996. The Company believes that the change in the timing of the Easter holiday
from April 7 in 1996 to March 30 in 1997 further shifted Easter sales from
second quarter in 1996 to first quarter in 1997, potentially lowering comparable
store net sales in the second quarter of 1997.
 
    The following table sets forth certain unaudited results of operations for
each quarter of 1995 and 1996 and the first quarter of 1997. The unaudited
information has been prepared on the same basis as the audited consolidated
financial statements incorporated herein by reference and includes all
adjustments, consisting only of normal recurring adjustments, which management
considers necessary for a fair presentation of the financial data shown. The
operating results for any quarter are not necessarily indicative of results for
any future period. Although the Company has experienced significant increases in
comparable store net sales increases historically, management expects that any
increases in comparable net sales in the future will be smaller than those
experienced historically.
<TABLE>
<CAPTION>
                                                                       QUARTER ENDED
                              ------------------------------------------------------------------------------------------------
<S>                           <C>          <C>          <C>          <C>        <C>          <C>        <C>          <C>
                               MAR. 31,     JUNE 30,     SEPT. 30,   DEC. 31,    MAR. 31,    JUNE 30,    SEPT. 30,   DEC. 31,
                                 1995         1995         1995        1995        1996        1996        1996        1996
                              -----------  -----------  -----------  ---------  -----------  ---------  -----------  ---------
 
<CAPTION>
                                                                   (DOLLARS IN THOUSANDS)
<S>                           <C>          <C>          <C>          <C>        <C>          <C>        <C>          <C>
Net sales...................   $  48,733    $  62,885    $  67,427   $ 121,185   $  84,975   $ 102,689   $ 110,588   $ 194,785
Gross profit................   $  16,458    $  22,340    $  26,068   $  47,811   $  29,070   $  35,659   $  41,890   $  75,518
Operating income............   $     865    $   4,879    $   6,656   $  24,305   $   2,570   $   7,586   $  11,134   $  38,919
Stores open at end of
  period....................         424          452          478         500         660         686         712         737
Comparable store net
  sales increases...........         6.8%        16.8%         2.8%        3.8%       11.8%        1.5%        4.3%        7.6%
 
<CAPTION>
 
<S>                           <C>
                               MAR. 31,
                                 1997
                              ----------
 
<S>                           <C>
Net sales...................  $  117,746
Gross profit................  $   41,291
Operating income............  $    6,243
Stores open at end of
  period....................         767
Comparable store net
  sales increases...........       10.9%
</TABLE>
 
INFLATION
 
    The Company's ability to provide quality merchandise at the $1.00 price
point is subject to certain economic factors which are beyond the Company's
control, including inflation. Significant and unexpected increases in inflation
could have a material adverse effect on the Company's business and results of
operations, especially given the constraints on the Company's ability to pass on
any incremental costs through price increases.
 
NEW ACCOUNTING PRONOUNCEMENTS
 
    In February 1997, the Financial Accounting Standards Board issued SFAS No.
128, EARNINGS PER SHARE. SFAS 128 establishes standards for computing and
presenting net income per share and is effective for financial statements issued
for periods ending after December 15, 1997. It replaces the calculation and
presentation of primary earnings per share with basic earnings per share and the
calculation and presentation of fully diluted earnings per share with diluted
earnings per share. The pro forma basic earnings per share calculation under
SFAS No. 128 would have been $0.14 for the three months ended March 31, 1997.
The calculation and presentation of diluted earnings per share under SFAS No.
128 is not expected to differ materially from the Company's reported fully
diluted earnings per share amounts.
 
                                       22
<PAGE>
                                    BUSINESS
 
OVERVIEW
 
    Dollar Tree was established by J. Douglas Perry, the Company's Chairman,
Macon F. Brock, Jr., the Company's President and Chief Executive Officer, and H.
Ray Compton, the Company's Executive Vice President and Chief Financial Officer
(the "Founders"). Messrs. Perry and Brock began their careers in the variety
store business in 1969, working in a "five and dime" variety store owned by Mr.
Perry's father. In 1970, they, along with Mr. Perry's father, founded K&K Toys.
Under their management and that of Mr. Compton, who joined K&K Toys in 1979, K&K
Toys expanded to 136 stores and was one of the largest mall based toy retailers
in the United States, based on number of stores, when it was sold in October
1991.
 
    In the mid 1980s, the Founders saw the opportunity to expand the variety
store concept into a new type of store, the "dollar store". In the 1980s,
traditional discount variety stores (such as Woolworth) were encountering
increasing competition from new mass merchandisers (such as Wal-Mart) and
smaller format, low price variety stores (such as Dollar General), both formats
emphasizing selection and value. In November 1986, Dollar Tree Stores opened
five variety stores using the $1.00 price point. From November 1986 through
October 1991, the Company increased the number of stores to 171, while
continuing to develop the Dollar Tree concept. During this period, Dollar Tree
benefitted from the Founders' familiarity with variety store retailing and from
the existing infrastructure of K&K Toys, with whom Dollar Tree shared certain
operating functions and expenses.
 
    Following the sale of K&K Toys in 1991, the Founders focused their attention
solely on Dollar Tree and effected a number of strategic changes, including (i)
shifting the Company's merchandising focus away from closeout merchandise
towards its current emphasis on providing selection and value in traditional
variety store categories, (ii) focusing its expansion strategy on strip center
locations, (iii) accelerating the Company's expansion program and (iv) improving
the depth of the management team and breadth of operational controls.
 
    Dollar Tree has opened over 80 new stores in each of the last three years.
Dollar Tree stores have been successful in major metropolitan areas, mid-sized
cities and small towns with populations under 25,000, and management believes
that Dollar Tree stores can perform well in a variety of locations. The Company
is focusing its expansion strategy on strip center locations anchored by strong
mass merchandisers such as Wal-Mart, whose target customers management believes
are similar to those of Dollar Tree.
 
BUSINESS STRATEGY
 
    The Company's goal is to continue its leadership position in the $1.00 price
point segment of the discount retail industry. Factors contributing to the
success of the Company's operations include:
 
        VALUE OFFERING.  Dollar Tree's management strives to exceed its
    customers' expectations of the range and quality of products that can be
    purchased for $1.00. Management believes that many of the items Dollar Tree
    sells for $1.00 are typically sold for higher prices elsewhere. The Company
    is able to offer such value in part by purchasing a substantial portion of
    its products directly from foreign manufacturers, allowing the Company to
    pass on savings to the customer. In addition, direct relationships with both
    domestic and foreign manufacturers permit broad product selection,
    customized packaging and frequently the ability to obtain larger sizes and
    higher package quantities.
 
        CHANGING MERCHANDISE MIX.  The Company supplements its wide assortment
    of quality everyday core merchandise with a changing mix of new and exciting
    products, including seasonal goods, such as summer toys, back-to-school
    products and Christmas wrapping paper and, to a limited extent, selected
    closeout merchandise. Closeouts comprise no more than 15% of merchandise
    purchased at cost. The Company also takes advantage of the availability of
    lower priced, private label goods, which are comparable to national name
    brands.
 
                                       23
<PAGE>
        STRONG AND CONSISTENT STORE LEVEL ECONOMICS.  The Company believes that
    its attractive store level economics and the flexibility of its real estate
    strategy provide it with a wide range of real estate opportunities and will
    facilitate its continued expansion. The Company's stores have historically
    been profitable within the first full year of operation, with an average
    store level operating income of approximately $162,000 (approximately 23% of
    net sales) for stores whose first full year of operation was 1996. In
    addition, the operating performance of the Company's stores has been very
    consistent, with over 90% of the Company's stores opened for the entire year
    having store level operating income margins in excess of 15% for 1996.
 
        COST CONTROL.  Given the Company's pricing structure, Dollar Tree
    believes that maintaining sufficient margins and tight control over store
    expenses, corporate expenses and inventories is critical to its success.
    Dollar Tree closely manages both retail inventory shrinkage and retail
    markdowns of inventory, limiting each to an average of less than 2.5% of
    annual net sales over the last five years. In the past five years, Dollar
    Tree has maintained gross profit margins in the 36% to 37% range and
    increased its operating income margin from 8.6% to 12.2%. In 1996, as a
    result of the Dollar Bills acquisition, gross profit margin was slightly
    impacted by a shift in merchandise mix toward higher levels of domestic,
    consumable merchandise (for instance, food and health and beauty aids),
    which generally carry a higher merchandise cost.
 
        EXPERIENCED RETAIL MANAGEMENT TEAM.  The Company's three executive
    officers, J. Douglas Perry, Macon F. Brock, Jr., and H. Ray Compton, each
    have between 18 and 28 years of experience in the retail industry and have
    worked together for the past 18 years. Additionally, the Company's seven
    Vice Presidents each have significant experience in their respective areas
    of operational expertise.
 
GROWTH STRATEGY
 
    The primary factors contributing to Dollar Tree's net sales growth have been
new store openings and comparable store net sales increases, as well as the
January 1996 acquisition of Dollar Bills. For the five years ended December 31,
1996, net sales increased at a compound annual growth rate of 42.2% and
operating income increased at a compound annual growth rate of 48.2%. Management
anticipates that the primary sources of future sales growth will be new store
openings and to a lesser degree sales increases from expanded and relocated
stores and comparable store net sales increases. Currently, management
anticipates expanding by approximately 145 to 150 stores in 1997, and
approximately 175 to 180 stores in 1998. The Company's expansion plans include
increasing its presence in its existing markets to take advantage of market
opportunities and efficiencies in distribution and field management and
selectively entering new markets. Although the Company has experienced
significant increases in comparable store net sales and average net sales per
square foot historically, management expects that any increases in comparable
store net sales and average net sales per square foot in the future will be
smaller.
 
    Dollar Tree's real estate strategy allows the Company the flexibility of
opening stores in a variety of locations. Management believes that Dollar Tree
stores can perform well in strip center locations and selected mall locations.
The Company is currently concentrating on strip center locations anchored by
strong mass merchandisers such as Wal-Mart, Target and Kmart, whose target
customers management believes are similar to those of Dollar Tree. Although
strip center locations typically have lower sales per square foot, strip center
locations benefit from lower total investment requirements and lower occupancy
costs than mall based locations. Dollar Tree stores have been successful in
major metropolitan areas such as Washington/Baltimore, mid-sized cities such as
Norfolk, Virginia, and small towns with populations under 25,000. Management
also believes that its stores have a relatively small shopping radius, which
permits the concentration of multiple stores in a single market.
 
                                       24
<PAGE>
MERCHANDISING AND STORE FORMAT
 
    Dollar Tree's primary goal in merchandising is to offer a wide assortment of
products in traditional variety store categories which exceed customer
expectations of the value available for $1.00. The Company seeks to accomplish
this goal by: (i) offering a balanced mix of everyday core products and changing
products in traditional variety store categories, (ii) maintaining a
disciplined, global purchasing program and (iii) emphasizing the effective
presentation of merchandise in the stores.
 
    MERCHANDISE MIX.  Management believes its merchandise mix differentiates
Dollar Tree from other discount variety stores selling at the $1.00 price point.
The Company's stores offer a well stocked selection of core and changing
products within the traditional variety store categories, although the actual
items and brands offered at any one time will vary. The traditional variety
store categories featured in Dollar Tree stores include housewares, seasonal
goods, food, toys, health and beauty aids, party goods, stationery, hardware,
gifts, books and other consumer items.
 
    Dollar Tree utilizes seasonal merchandise and, to a limited extent, selected
closeout merchandise to add to the variety and freshness in the stores'
merchandise. Seasonal goods include summer toys, back-to-school products and
Christmas wrapping paper. The Company purchases closeout merchandise, which
management believes can be effective in generating recognized value and
excitement, as opportunities present themselves, but limits the percentage of
total inventory represented by closeout merchandise to less than 15%.
 
    When the opportunity presents itself, the Company purchases items which it
prices at two for $1.00. These items provide sufficient value to the customer
without compromising the Company's margin goals. These items are the only items
in the store on which a price tag is used, and customers may buy only one item
if desired.
 
    During 1996, the merchandise mix at the Dollar Bills stores was adjusted to
more closely reflect the broad variety traditionally offered by Dollar Tree. In
turn, the merchandise mix at the Dollar Tree stores was supplemented with
increased domestic consumable products of the type normally carried at the
Dollar Bills stores.
 
    PURCHASING.  Management believes that its disciplined purchasing program,
its relationships with its suppliers and the exclusive focus of its buying power
at the $1.00 price point contribute to its successful purchasing strategy.
Dollar Tree believes that offering perceived as well as real value to its
customers while maintaining target merchandise margins in its purchasing program
is critical to its success.
 
    The Company purchases merchandise from 600 to 700 vendors annually, buying
both directly from vendors and indirectly from trading companies and brokers. No
vendor accounted for 10% or more of total merchandise purchased in any of the
last five calendar years. New vendors are used frequently to offer competitive,
yet varied, product selection and to maintain high levels of value.
 
    The Company deals with its suppliers principally on an order-by-order basis
and has no long-term purchase contracts or other contractual assurance of
continued supply or pricing. While there can be no assurance of a continuing and
increasing supply of quality merchandise suitable to be priced by the Company at
$1.00, management believes that such merchandise will be available in sufficient
quantities to meet the Company's plans for future growth.
 
    In 1995 and 1996, the Company purchased approximately 34% and 32%,
respectively, of its merchandise based on cost and approximately 37% and 35%,
respectively, of its merchandise based on retail, directly from vendors located
abroad, primarily in Hong Kong and Taiwan (through which the Company's Chinese
imports flow), Thailand, Italy, Mexico and Indonesia. The Company expects
imports to continue to account for approximately 35% to 40% of total purchases
at retail. In addition, the Company believes that a substantial portion of the
goods the Company purchases from domestic vendors are manufactured abroad. See
"Risk Factors--Risks Associated with Imports."
 
                                       25
<PAGE>
    VISUAL MERCHANDISING.  Management believes that the presentation of its
merchandise is critical to communicating value and excitement to its customers.
Stores are attractively designed with the use of vibrant colors, uniform
decorative signage and supportive accent lighting. The stores are bright,
carpeted and provide background music, helping to create an inviting atmosphere
for shoppers. Dollar Tree uses a variety of very adaptable merchandising
fixtures, including slat walls, bins and shelving, and adjustable gift displays
to allow flexibility and the shifting of the merchandise mix to feature seasonal
merchandise. Some of these fixtures have been specifically designed for Dollar
Tree, such as the customized shelf display designed to promote the store's
porcelain gift products at the front of the stores. Dollar Tree maintains a
Field Merchandising and Store Opener Group to coordinate visual presentation in
stores throughout the chain and expedite the store opening process. The Company
relies on attractive exterior signage and in-store merchandising as its primary
form of advertising and generally does not utilize other forms of advertising.
 
    Merchandise is displayed in densely stocked bins and shelves and organized
by category according to a standard store layout plan used throughout the chain.
The wide variety, value and freshness of merchandise at the $1.00 price point
and lively appearance of the store create excitement for customers that
management believes results in high store traffic, high sales volume and an
environment which encourages "impulse" purchases. Night stocking and "recovery"
of the stores help maintain the stores' clean and neat appearance as well as
ensure that the maximum amount of merchandise is displayed, particularly in the
busy fourth quarter. The size of the store, standard layout, merchandising by
category, pricing structure and convenient locations combine for a time
efficient shopping experience for the customer.
 
    Centralized check-out at the front of the store and the even-dollar pricing
policy ensure that customers are not kept waiting. The Company does not have and
does not currently anticipate adding a point-of-sale system, and credit cards
are not accepted.
 
SITE SELECTION AND STORE LOCATIONS
 
    The Company maintains a disciplined, cost sensitive approach to site
selection, favoring strip centers and selected enclosed malls. In the last five
years, Dollar Tree has opened primarily strip center based stores, which have
historically required lower initial capital investment and generated higher
operating margins than mall stores. The Company favors opening new stores in
strip center locations anchored by strong mass merchandisers such as Wal-Mart,
Kmart and Target, whose target customers management believes are similar to
those of Dollar Tree. The Company has also begun to open more stores in
neighborhood centers anchored by large grocery retailers. Dollar Tree stores
have been successful in major metropolitan areas, mid-sized cities and small
towns with populations under 25,000, and management believes that Dollar Tree
stores can perform well in a variety of locations. Management believes that its
stores have a relatively small shopping radius, which permits the concentration
of multiple stores in a single market. The Company's ability to open new stores
is contingent upon, among other factors, locating suitable sites and negotiating
favorable lease terms.
 
    The prototype for future Dollar Tree stores is between 4,000 to 4,500 square
feet per store, of which approximately 85% to 90% represents selling space. This
represents a substantial increase over the historical average of approximately
3,000 square feet per store.
 
    As of March 31, 1997, Dollar Tree operated 767 stores in 26 states, 556 of
which were located in strip centers (including certain non strip-center, urban
based Dollar Bills stores) and 221 of which were located in malls. Of the strip
center based stores, 211 were located in strips with Wal-Mart, 57 with Kmart and
35 with Target.
 
    The Company currently leases all of its existing store locations and expects
that its policy of leasing rather than owning will continue as it expands. The
Company's leases typically provide for a short initial lease term with options
on the part of the Company to extend. Management believes that this lease
strategy enhances the Company's flexibility to pursue various expansion and
relocation opportunities
 
                                       26
<PAGE>
resulting from changing market conditions. The Company's ability to open new
stores is contingent upon locating satisfactory sites, negotiating favorable
leases, obtaining necessary financing and recruiting and training additional
qualified management personnel.
 
    As current leases expire, the Company believes that it will be able either
to obtain lease renewals if desired for present store locations, or to obtain
leases for equivalent or better locations in the same general area. To date, the
Company has not experienced difficulty in either renewing leases for existing
locations or securing leases for suitable locations for new stores. A
substantial number of the Company's store leases contain certain provisions
related to changes in control of the Company. These provisions may arguably be
applicable in a substantial number of the Company's leases as a result of the
1993 Recapitalization, and may be applicable in a small number of additional
leases as a result of the prior public offerings of the Company's common stock
and this offering. Many of the Company's leases contain provisions with which
the Company does not comply, including provisions requiring purchase of
insurance upon leasehold improvements and/or property located in the stores,
requiring the Company to advertise or prohibiting the Company from operating
another store within a specified radius. Based primarily on the Company's belief
that it maintains good relations with its landlords, that most of its leases are
at market rents, and that it has historically been able to secure leases for
suitable locations, management believes that these provisions will not have a
material adverse effect on the business or financial position of the Company.
 
FIELD MANAGEMENT AND PERSONNEL
 
    Management believes its philosophy of providing strong field and store
management is an integral element of delivering value to its customers. The
Company maintains a highly trained and well managed staff to ensure that all
stores are continuously well maintained and tightly controlled and to provide
the best possible customer service. The field organization is directed by the
Senior Vice President, Sales and Operations, assisted by two Directors of Sales
and Operations and eleven Regional Managers, who in turn oversee numerous
District Managers and Area Supervisors. The corporate office is home of "Dollar
Tree University," where field and store managers receive extensive training.
 
    Each store typically employs a manager, two assistant managers and 4 to 20
sales associates, most of whom are part-time. Additional temporary personnel are
typically hired to assist the stores with increased store traffic and sales
volume in the fourth quarter. Store managers are responsible for the operations
of individual stores, including recruiting and hiring store personnel,
communicating financial results nightly and coordinating with the distribution
staff on ordering, receiving and displaying weekly shipments.
 
    Management believes its compensation and benefit programs are a key element
in attracting and retaining qualified field management and store personnel and
in obtaining a high degree of dedication from employees to their jobs. To
motivate the Company's field organization, Dollar Tree has in place bonus plans
for the certain groups, including Regional Managers, Regional Field
Merchandisers, District Managers, Store Managers and Associate Store Managers.
Compensation under the various bonus plans are based on a variety of factors
which vary between plans. These factors include comparable store sales, overall
sales performance, inventory shrinkage levels, payroll and net income. Eligible
employees may participate in the Company's Employee Stock Purchase Plan and its
401(k) and profit sharing plan. In addition, medical and dental insurance are
available to eligible employees.
 
WAREHOUSING AND DISTRIBUTION
 
    Warehousing and distribution are managed centrally by the Company from its
corporate headquarters, which is located in the same building as its Norfolk
distribution center. The Company views maintaining strong warehousing and
distribution support for its stores as a critical element of its expansion
strategy and its ability to maintain a low cost operating structure. As the
Company continues its expansion, it intends to open new units in regions around
its distribution centers.
 
    The Norfolk distribution center consists of 186,000 square feet; the Memphis
distribution center encompasses 244,000 square feet; and the Chicago
distribution center comprises 250,000 square feet. The
 
                                       27
<PAGE>
Company's distribution centers have the capacity to service an estimated 1,000
stores. The Company currently leases its corporate headquarters and Norfolk
distribution center. The lease expires in June 2004. The distribution center in
Memphis is also leased; this lease expires in September 2004, with four
additional five year terms available. Additionally, the Company leases the
Chicago distribution center; this lease expires in June 2005, with certain
options to renew.
 
    The Company plans to replace the Norfolk facility with a new Store Support
Center consisting of an approximately 400,000 square foot distribution center
and a headquarters facility to be built in Chesapeake, Virginia. The new
distribution center will contain advanced materials handling technologies,
including a new automated conveyor and sorting system, radio-frequency inventory
tracking equipment, improved racking and specialized information systems
designed to improve inventory movement and controls. When the new Store Support
Center is complete, the Company plans to relocate from its Norfolk facility.
Management believes that upon completion of the new facility, the Company's
capacity to serve its stores will increase from approximately 1,000 to 1,600
stores. The Company also believes that the new distribution center will be
operational in early 1998, when its increased capacity is needed to support
stores that are projected to be open as of that date. See "Risk Factors -- Risks
Associated with New Store Support Center" and "Risk Factors--Disruptions in
Receiving and Distribution."
 
    Substantially all of the Company's inventory is shipped directly from
suppliers to the Company's distribution centers. Dollar Tree's substantial
distribution center capacity allows the Company to receive manufacturers' early
shipment discounts and buy large quantities of goods at favorable prices. In
addition, during the past several years the Company has utilized offsite
facilities to accommodate large shipments of seasonal merchandise. Since the
distribution centers maintain back-up inventory and provide weekly delivery to
each store, in-store inventory requirements are reduced and the Company is able
to operate with smaller stores than would otherwise be required. Since many
stores are limited in size, off-hours stocking, as well as off-site storage
space, is utilized to support the store's inventory turnover, particularly
during the busy fourth quarter.
 
    Distribution to the stores is centrally controlled by the Company's
distribution group. The Company's merchandise replenishment software generates
distribution models that can be based on variables such as store volume and
certain demographic and physical characteristics of the stores. Each store has a
weekly and monthly budgeted inventory requirement based on its projected sales
for the year and its existing inventory levels. Stores receive weekly shipments
of merchandise from distribution centers based on their anticipated inventory
requirements for each week and communication via telephone or electronic mail
between store managers and the distribution group. The Company has the ability
to make two weekly deliveries to high volume stores during the busy Christmas
season.
 
    The Company's distribution fleet consists of 18 leased tractors and 61 owned
or leased trailers. The majority of the Company's inventory is delivered to the
stores by contract carriers. The Company fleet is used in freight lanes which
allow backhauls of merchandise from suppliers to its distribution centers and to
service stores located near distribution centers. The Company is continuously
looking for opportunities to reduce its freight and distribution costs and
periodically evaluates various delivery options.
 
MANAGEMENT INFORMATION SYSTEMS
 
    The Company's management information systems allow it to monitor its
merchandising, inventory, distribution and operating expenses centrally at its
Norfolk headquarters. These systems allow the Company to support its stores
efficiently, manage inventory turnover, and provide detailed financial reporting
to support management's operational decisions and cost control efforts. The
Company does not have and does not currently anticipate adding a point-of-sale
system.
 
COMPETITION
 
    The retail industry is highly competitive. The Company's competitors include
mass merchandisers (such as Wal-Mart), discount stores (such as Dollar General),
variety stores (such as Woolworth), closeout stores (such as Odd Lot and Big
Lot) and other $1.00 price point stores. In January 1996, the Company
 
                                       28
<PAGE>
acquired all of the stock of one of its competitors, Dollar Bills. Several of
the largest operators of discount stores at the $1.00 price point (or their
parent companies) have filed for or emerged from bankruptcy protection in U.S.
bankruptcy court and have closed a number of their stores, while others have
abandoned the $1.00 price point concept and/or reconfigured their stores. The
Company may face competition in the future which could have an adverse effect on
its financial results.
 
TRADEMARKS
 
    The Company is the owner of Federal service mark registrations for "Dollar
Tree," the "Dollar Tree" logo, "1 Dollar Tree" together with the related design,
and "One Price . . . One Dollar," each of which expires in 2003 or later. A
small number of the Company's stores operate under the name "Only $1.00," for
which the Company has not obtained a service mark registration; if it were
required to change the name of these stores, the Company does not believe that
this would have a material adverse effect on its business. Additionally, with
the acquisition of Dollar Bills in January 1996, the Company became the owner of
various Federal service mark registrations, including a concurrent use
registration for "Dollar Bill$" and the related logo. The Company also
occasionally uses various names under which it markets products. Management
indicates that the "brand names" are not significant to the Company's
operations.
 
EMPLOYEES
 
    The Company employed approximately 8,500 employees at March 31, 1997,
approximately 1,900 of whom were full-time and 6,600 part-time. The number of
part-time employees fluctuates depending on seasonal needs. The Company
considers its relationship with employees to be good and has not experienced
significant interruptions of operations due to labor disagreements. None of the
Company's employees are currently represented by a labor union. On March 20,
1996, the employees of the Company's Norfolk distribution center voted against
union representation by the International Brotherhood of Teamsters in an
election certified by the National Labor Relations Board. There can be no
assurance that any of the Company's employees will not in the future elect to be
represented by a union. The Company considers its relationship with employees to
be good and has not experienced significant interruptions of operations due to
labor disagreements.
 
LEGAL PROCEEDINGS
 
    The Company is engaged in a dispute with the former owners of Dollar Bills.
See "Risk Factors-- Legal Proceedings." Additionally, the Company is a party to
ordinary routine litigation and proceedings incidental to its business,
including certain matters which may occasionally be asserted by the Consumer
Product Safety Commission, none of which is individually or in the aggregate
material to the Company.
 
                                       29
<PAGE>
                                   MANAGEMENT
 
DIRECTORS, EXECUTIVE OFFICERS AND CERTAIN KEY PERSONNEL
 
    The following table sets forth certain information with respect to
directors, executive officers and certain key personnel of the Company:
 
<TABLE>
<CAPTION>
DIRECTORS AND EXECUTIVE OFFICERS        AGE                            OFFICE
- ----------------------------------      ---      --------------------------------------------------
 
<S>                                 <C>          <C>
J. Douglas Perry                            49   Chairman of the Board; Director
Macon F. Brock, Jr.                         55   President and Chief Executive Officer; Director
H. Ray Compton                              54   Executive Vice President and Chief Financial
                                                   Officer; Director
John F. Megrue                              39   Vice Chairman of the Board; Director
Allan W. Karp                               42   Director
Thomas A. Saunders, III                     61   Director
Alan L. Wurtzel                             63   Director
Frank Doczi                                 59   Director
 
CERTAIN KEY PERSONNEL
 
Thomas J. Bowyer                            38   Senior Vice President, Sales and Operations
Frederick C. Coble                          36   Senior Vice President, Finance
K. Bryan Bagwell                            37   Vice President, Merchandise
Leonard Intrieri                            57   Vice President, Human Resources
Darcel L. Stephan                           39   Vice President, Information Systems
Stephen W. White                            42   Vice President, Logistics
</TABLE>
 
DIRECTORS AND EXECUTIVE OFFICERS
 
    J. DOUGLAS PERRY has been a Director and Chairman of the Board of the
Company since 1986 when he founded the Company with Mr. Brock and Mr. Compton.
Mr. Perry is primarily responsible for directing the real estate, leasing and
construction functions of the Company. Until 1991, he was an executive officer
of K&K Toys which he, along with Mr. Brock, Mr. Compton and Mr. Perry's father,
built from its original single store to 136 stores. Mr. Perry has 28 years of
retail experience. Mr. Perry attended Old Dominion University.
 
    MACON F. BROCK, JR. has been Chief Executive Officer of the Company since
1993 and a Director and President of the Company since 1986 when he founded the
Company with Mr. Perry and Mr. Compton. He also serves on the Board of Directors
for Signet Banking Corporation. Mr. Brock directs the overall operations of the
Company which primarily include purchasing, merchandising, logistics and
distribution and store operations. Until 1991, he was employed in a similar role
with K&K Toys. Mr. Brock has 28 years of retail experience. Mr. Brock graduated
from Randolph Macon College, served in the U.S. Marine Corps as a Captain and
was a special agent for U.S. Naval Intelligence.
 
    H. RAY COMPTON has been a Director, Executive Vice President and Chief
Financial Officer of the Company since 1986 when he founded the Company with Mr.
Perry and Mr. Brock. He is responsible for finance, maintenance of credit
facilities, cash management, information systems and human resources. He also
serves on the Board of Directors of Hibbett Sporting Goods, Inc. From 1979 until
1991 Mr. Compton was employed in a similar role with K&K Toys. Prior to 1979, he
was associated for 15 years with a manufacturing company in various accounting
and management positions. Mr. Compton graduated from Phillips Business College.
 
                                       30
<PAGE>
    JOHN F. MEGRUE has been a Director and Vice Chairman of the Board of the
Company since September 1993. He also serves as Chairman of the Board and a
director of Hibbett Sporting Goods, Inc. Mr. Megrue has been a partner of SKM
Partners, L.P., which serves as the general partner of Saunders Karp & Megrue
and the Fund, since 1992. From 1989 to 1992 Mr. Megrue served as a Vice
President and Principal at Patricof & Co. and prior thereto he served as a Vice
President at C.M. Diker Associates. Mr. Megrue received a B.S. in mechanical
engineering from Cornell University and an M.B.A. from the Wharton School.
 
    ALLAN W. KARP has been a Director of the Company since September 1993. Mr.
Karp has been a partner of SKM Partners, L.P., which serves as the general
partner of Saunders Karp & Megrue and the Fund, since 1990. Before founding
Saunders Karp & Megrue, Mr. Karp was a Principal in the Merchant Banking
Department at Morgan Stanley & Co., where he began in the firm's Mergers and
Acquisitions Department in 1983. Mr. Karp graduated from M.I.T.'s Sloan School
of Management with a Masters of Science degree in Management.
 
    THOMAS A. SAUNDERS, III, has been a Director of the Company since September
1993. He also serves on the Board of Directors of Hibbett Sporting Goods, Inc.
Mr. Saunders has been a partner of SKM Partners, L.P., which serves as the
general partner of Saunders Karp & Megrue and the Fund, since 1990. Before
founding Saunders Karp & Megrue, Mr. Saunders served as a Managing Director of
Morgan Stanley & Co. from 1974 to 1989 and the Chairman of The Morgan Stanley
Leveraged Equity Fund II, L.P., from 1987 to 1989. Mr. Saunders is a member of
the Board of Visitors of the Virginia Military Institute and is the Chairman of
the Board of Trustees of the University of Virginia's Darden Graduate School of
Business Administration. Mr. Saunders is also a Trustee of the Cold Spring
Harbor Laboratory. Mr. Saunders received a B.S. in electrical engineering from
the Virginia Military Institute in 1958 and an M.B.A. from the University of
Virginia's Darden Graduate School of Business in 1967.
 
    ALAN L. WURTZEL has been a Director of the Company since April 1995. Mr.
Wurtzel serves as the Vice Chairman of the Board of Circuit City Stores, Inc.
("Circuit City"), a large consumer electronics retailing chain. From 1986 to
1994, he served as Chairman of the Board of Circuit City. Prior to 1986, he
served in several other capacities with Circuit City, including Chief Executive
Officer (1973 to 1986). From December 1986 to April 1988, he served as President
of Operation Independence, a non-profit organization. Mr. Wurtzel was a director
of Office Depot, Inc. from 1989 to 1996. Mr. Wurtzel has 31 years of retail
experience. He is a graduate of Oberlin College and Yale Law School.
 
    FRANK DOCZI has been a Director of the Company since May 1995. Mr. Doczi
currently serves as Special Advisor to the Chairman of Hechinger Company. Prior
to that appointment, he served as the President and Chief Executive Officer of
Home Quarters Warehouse, Inc. ("HQ"), a subsidiary of Hechinger Company, from
1988 until 1995. Mr. Doczi had been with HQ since its inception in 1984. He also
served as a member of the Management Committee for the Hechinger Company. Prior
to Mr. Doczi's association with HQ, he spent seven years with Moore's, a chain
of home centers operated by Evans Products Company, where he was the Senior Vice
President, General Merchandise Manager. Mr. Doczi attended Rutgers University.
 
    Mr. Brock is married to Mr. Perry's sister. There are no additional family
relationships among the Directors and executive officers.
 
CERTAIN KEY PERSONNEL
 
    THOMAS J. BOWYER became Senior Vice President, Sales and Operations, of the
Company in January 1995 and prior thereto served as Vice President, Sales and
Operations from July 1991. Prior thereto, he served as Director of Sales and
Operations of Dollar Tree from August 1989. His previous work experience
includes positions as a district manager with K&K Toys from 1988 and in the
grocery business, and store management positions with Circus World and Kay-Bee
Toy Stores.
 
                                       31
<PAGE>
    FREDERICK C. COBLE became Senior Vice President, Finance, of the Company in
January 1997 and prior thereto served as Vice President, Controller, of the
Company since December 1991. Prior to joining the Company in December 1989, he
served as Internal Audit Manager with Royster Company, a manufacturing company,
and as Audit Manager for KPMG Peat Marwick LLP. Mr. Coble graduated from the
University of Virginia in 1982 and is a Certified Public Accountant.
 
    K. BRYAN BAGWELL became Vice President, Merchandise, of the Company in
September 1993. Prior thereto, Mr. Bagwell served as Merchandise Manager for
Dollar Tree from March 1993 to September 1993 and as a buyer for the Company
from October 1991 to March 1993. Before joining the Company, Mr. Bagwell worked
for K&K Toys from 1977 to October 1991, starting as a distribution center
associate and leaving as a senior buyer.
 
    LEONARD INTRIERI became Vice President, Human Resources, of the Company in
September 1989. Prior thereto, he served as Personnel Director from February
1987 to March 1989 and Director, Human Resources, from March 1989 to September
1989. Mr. Intrieri previously worked as Personnel Manager for K&K Toys
(1984-1987), assistant personnel manager for Allied Marine Corporation
(1982-1984), assistant personnel/employee relations manager for Colonial
Stores/Big Star Supermarkets (1980-1982) and employment counselor for an
independent employment agency (1979-1980).
 
    DARCEL L. STEPHAN became Vice President, Information Systems, of the Company
in September 1989. Prior thereto, she served as Data Processing Director from
February 1987 to September 1989. Before joining the Company, Ms. Stephan worked
for K&K Toys as Data Processing Supervisor from December 1980 to February 1987.
Ms. Stephan previously worked as a programmer/analyst with Haynes Furniture, a
furniture retailer, and C. Lloyd Johnson, a distributor of manufactured goods.
 
    STEPHEN W. WHITE became Vice President, Logistics in December 1995 after
having joined the Company in June 1994 as Director of Transportation and
Distribution. Prior to joining the Company, he served as Director of
Transportation and Distribution Planning for Ames Department Stores from July
1986 to June 1994. His previous work experience included various transportation
and supply positions with a number of companies, including Shell Oil Company and
Eastern Airlines. Mr. White graduated from Northeastern University in 1978.
 
                                       32
<PAGE>
                       PRINCIPAL AND SELLING SHAREHOLDERS
 
    The following table sets forth certain information regarding the beneficial
ownership as of June 1, 1997 of the Common Stock by (i) each of the Directors,
(ii) each of the executive officers, (iii) all current Directors and executive
officers as a group, (iv) each other person who is the beneficial owner of more
than 5% of the outstanding Common Stock and (v) each other Selling Shareholder.
The address of each Director and executive officer of the Company is c/o Dollar
Tree Stores, Inc., 2555 Ellsmere Ave., Norfolk Commerce Park, Norfolk, Virginia
23513.
<TABLE>
<CAPTION>
                                                                                              BENEFICIAL OWNERSHIP
                                                          BENEFICIAL OWNERSHIP
                                                           BEFORE OFFERING(1)                  AFTER OFFERING(1)
                                                          --------------------               ----------------------
<S>                                                       <C>        <C>        <C>          <C>        <C>
                                                                                  SHARES
                                                           SHARES     PERCENT   OFFERED(2)    SHARES      PERCENT
                                                          ---------  ---------  -----------  ---------  -----------
 
<CAPTION>
<S>                                                       <C>        <C>        <C>          <C>        <C>
DIRECTORS AND EXECUTIVE OFFICERS
J. Douglas Perry........................................  2,731,393(3)    10.28%    464,187  2,117,206       7.97%
Macon F. Brock, Jr......................................  2,698,228(4)    10.15%    359,938  2,329,791       8.77%
H. Ray Compton..........................................    692,576(5)     2.65%    159,125    508,451       1.94%
John F. Megrue..........................................  8,567,815(6)    31.43%        --   6,011,606      22.06%
Allan W. Karp...........................................  8,557,815(7)    31.40%      4,223  6,011,607      22.06%
Thomas A. Saunders, III.................................  8,579,815(8)    31.48%        --   6,011,607      22.06%
Alan L. Wurtzel.........................................     23,000(9)     *            --      23,000       *
Frank Doczi.............................................     17,250(10)    *            --      17,250       *
 
All current Directors and executive
  officers of the Company (8 persons)................... 14,780,398       51.80%    987,473 11,026,994      38.64%
 
OTHER 5% SHAREHOLDERS
The SK Equity Fund, L.P.................................  8,543,747(11)   31.35%  2,541,985  6,001,762      22.02%
  Two Greenwich Plaza
  Suite 100
  Greenwich, Connecticut 06830
 
OTHER SELLING SHAREHOLDERS
Joan P. Brock...........................................  1,037,365(12)    3.99%    245,751    791,614       3.04%
Christopher K. Reilly...................................      2,813(13)     *           845      1,968       *
Robert C. Miller and Macon F. Brock, Jr., as Trustees of
  the Brock Children's Trust............................      8,499         *         8,499        --          --
Robert C. Miller and J. Douglas Perry, as Trustees for
  Joseph C. Perry Descendants Trust.....................    407,938(14)    1.56%     50,000    357,938       1.37%
Robert C. Miller and J. Douglas Perry, as Trustees for
  Brandon D. Perry Descendants Trust....................    407,938(14)    1.56%     50,000    357,938       1.37%
Robert C. Miller and J. Douglas Perry, as Trustees for
  Laura Page Perry Descendants Trust....................    407,937(14)    1.56%     50,000    357,937       1.37%
James P. Compton, Trustee of the Brymar Descendants
  Trust.................................................    332,916(15)    1.27%     25,000    307,916       1.18%
Melanie K. Berman, Custodian for Kyle Galbreath
  Megrue................................................      7,034(16)     *         2,112      4,922       *
Melanie K. Berman, Custodian for Christopher Galbreath
  Megrue................................................      7,034(16)     *         2,112      4,922       *
Thomas A. Saunders, III and Joanne S. Berkley, as
  Trustees for the Saunders Dollar Tree Trust...........     14,068(17)     *         4,223      9,845       *
Thomas A. Saunders, III and Mary Jordan Saunders, as
  Trustees for The Saunders 1996 CRT....................     22,000(18)     *        22,000         --         --
John F. Megrue as Trustee for The Megrue 1997 CRT.......     10,000(18)     *        10,000         --         --
</TABLE>
 
- ------------------------------
 
  * less than 1%
 
                                       33
<PAGE>
 (1) As used in this table "beneficial ownership" means the sole or shared power
    to vote or direct the voting or to dispose or direct the disposition of any
    security. A person is deemed as of any date to have "beneficial ownership"
    of any security that such person has a right to acquire within 60 days after
    such date. Any security that any person named above has the right to acquire
    within 60 days is deemed to be outstanding for purposes of calculating the
    ownership percentage of such person, but is not deemed to be outstanding for
    purposes of calculating the ownership percentage of any other person. The
    Company has issued warrants to acquire 2,482,178 shares of Common Stock (the
    "Warrant Shares") all of which are currently exercisable. The table does not
    give effect to anticipated June 1996 transfers of less than 200,000 shares
    beneficially owned by the Founders.
 
 (2) Assumes no exercise of the Underwriter's over-allotment option to purchase
    up to 600,000 shares of Common Stock. If the Underwriters exercise this
    option in whole, the Selling Shareholders will sell additional shares in the
    following respective amounts: J. Douglas Perry, 16,306 shares; Macon F.
    Brock, Jr., 16,306 shares; H. Ray Compton, 4,888 shares; Allan W. Karp, 918
    shares; The SK Equity Fund, L.P., 559,560 shares; Christopher K. Reilly, 186
    shares; Melanie K. Berman, Custodian for Kyle Galbreath Megrue, 459 shares;
    Melanie K. Berman, Custodian for Christopher Galbreath Megrue, 459 shares;
    Thomas A. Saunders, III and Joanne S. Berkley, as Trustees for the Saunders
    Dollar Tree Trust, 918 shares. A partial exercise of this option would
    reduce these amounts pro rata.
 
 (3) Includes 671,329 shares and 558,489 Warrant Shares owned by trusts for the
    benefit of certain Perry family members, of which Mr. Perry is a trustee,
    but excludes 920,999 shares owned by Mr. Perry's wife, Patricia W. Perry.
 
 (4) Includes 583,337 shares and 558,489 Warrant Shares owned by trusts for the
    benefit of certain Brock family members, of which Mr. Brock is a trustee,
    but excludes 1,037,365 shares owned by Mr. Brock's wife, Joan P. Brock.
 
 (5) Includes 249,852 shares and 124,110 Warrant Shares owned by trusts for the
    benefit of certain Compton family members, over which Mr. Compton may
    indirectly exercise investment or voting power, but excludes 25,000 shares
    owned by Mr. Compton's wife, Jean T. Compton.
 
 (6) Represents 12,044 shares and 2,024 Warrant Shares owned by Mr. Megrue's
    sister as Custodian for his children. Also includes 7,341,136 shares and
    1,234,611 Warrant Shares owned by The SK Equity Fund, L.P. Mr. Megrue is a
    general partner of the general partner of The SK Equity Fund, L.P. Gives
    effect to the anticipated indirect transfers of 22,000 shares from The SK
    Equity Fund, L.P. to Mr. Saunders and his wife as trustees of The Saunders
    1996 CRT and 10,000 shares from The SK Equity Fund, L.P. to Mr. Megrue as
    trustee of The Megrue 1997 CRT. See Note (11). Mr. Megrue's beneficial
    ownership includes the 10,000 shares to be owned by him as trustee of The
    Megrue 1997 CRT upon the completion of such transfers.
 
 (7) Includes 7,341,136 shares and 1,234,611 Warrant Shares owned by The SK
    Equity Fund, L.P., and 2,025 Warrant Shares owned by Mr. Karp. Mr. Karp is a
    general partner of the general partner of The SK Equity Fund, L.P. Gives
    effect to the anticipated indirect transfers of 22,000 shares from The SK
    Equity Fund, L.P. to Mr. Saunders and his wife as trustees of The Saunders
    1996 CRT and 10,000 shares from The SK Equity Fund, L.P. to John F. Megrue
    as trustee of The Megrue 1997 CRT. See Note (11).
 
 (8) Represents 12,043 shares and 2,025 Warrant Shares owned by an irrevocable
    trust for the benefit of certain Saunders family members, of which Mr.
    Saunders is a trustee. Also includes 7,341,136 shares and 1,234,611 Warrant
    Shares owned by The SK Equity Fund, L.P. Mr. Saunders is a general partner
    of the general partner of The SK Equity Fund, L.P. Gives effect to the
    anticipated indirect transfers of 22,000 shares from The SK Equity Fund,
    L.P. to Mr. Saunders as trustee of The Saunders 1996 CRT and 10,000 shares
    from The SK Equity Fund, L.P. to John F. Megrue as trustee of The Megrue
    1997 CRT. See Note (11). Mr. Saunders' beneficial ownership includes the
    22,000 shares to be owned by him and his wife as trustees of The Saunders
    1996 CRT upon the completion of such transfers.
 
 (9) Includes 5,750 shares held in a revocable trust of which Mr. Wurtzel is a
    trustee and 17,250 shares issuable upon exercise of certain stock options
    granted to Mr. Wurtzel pursuant to The Dollar Tree Stores, Inc. Stock
    Incentive Plan.
 
(10) Includes 17,250 shares issuable upon exercise of certain stock options
    granted to Mr. Doczi pursuant to The Dollar Tree Stores, Inc. Stock
    Incentive Plan.
 
(11) Includes 1,234,611 Warrant Shares. Messrs. Megrue, Saunders and Karp, as
    general partners of the general partner of The SK Equity Fund, L.P., may be
    deemed to have beneficial ownership of shares held by The SK Equity Fund,
    L.P. and the shares and Warrant Shares held by The SK Equity Fund, L.P. have
    been attributed to them in the table above. Gives effect to the anticipated
    indirect transfers of 22,000 shares and 10,000 shares from The SK Equity
    Fund, L.P. to Thomas A. Saunders, III and John F. Megrue, respectively, as
    general partners of the general partner of The SK Equity Fund, L.P. Also
    gives effect to the anticipated transfers of the 22,000 shares from Mr.
    Saunders to Mr. Saunders and his wife as trustees of The Saunders 1996 CRT
    and of the 10,000 shares from Mr. Megrue to himself as trustee of The Megrue
    1997 CRT. These anticipated transfers are expected to occur after June 1,
    1997 and before the closing of this offering. See Notes (6), (7) and (8)
    above, and Note (18) below.
 
(12) Does not include 2,139,789 shares and 558,489 Warrant Shares beneficially
    owned by Mrs. Brock's husband, Macon F. Brock, Jr.
 
(13) Includes 405 Warrant Shares. Mr. Reilly is a general partner of Saunders
    Karp & Megrue, an affiliate of The SK Equity Fund, L.P.
 
(14) Includes 186,163 Warrant Shares.
 
(15) Includes 124,110 Warrant Shares.
 
(16) Includes 1,012 Warrant Shares.
 
(17) Includes 2,025 Warrant Shares.
 
(18) Reflects ownership of shares after completion of an anticipated indirect
    transfer from The SK Equity Fund, L.P. expected to occur after June 1, 1997
    and before the closing of this offering. See Note (11).
 
                                       34
<PAGE>
                                  UNDERWRITING
 
    The Underwriters named below have severally agreed, subject to the terms and
conditions set forth in the Underwriting Agreement, to purchase from the Company
and the Selling Shareholders the number of shares of Common Stock indicated
below opposite their respective names at the public offering price less the
underwriting discount set forth on the cover page of this Prospectus. The
Underwriting Agreement provides that the obligations of the Underwriters are
subject to certain conditions precedent and that the Underwriters are committed
to purchase all of the shares if they purchase any.
 
<TABLE>
<CAPTION>
                                                                                     NUMBER
UNDERWRITERS                                                                       OF SHARES
- ---------------------------------------------------------------------------------  ----------
<S>                                                                                <C>
Montgomery Securities............................................................   1,000,000
Alex. Brown & Sons Incorporated .................................................   1,000,000
Goldman, Sachs & Co. ............................................................   1,000,000
Smith Barney Inc.................................................................   1,000,000
                                                                                   ----------
    Total........................................................................   4,000,000
                                                                                   ----------
                                                                                   ----------
</TABLE>
 
    The Underwriters have advised the Company and the Selling Shareholders that
the Underwriters propose initially to offer the Common Stock to the public on
the terms set forth on the cover page of this Prospectus. The Underwriters may
allow to selected dealers a concession of not more than $1.05 per share; and the
Underwriters may allow, and such dealers may reallow, a concession of not more
than $0.10 per share to certain other dealers. After the public offering, the
offering price and other selling terms may be changed by the Underwriters. The
Common Stock is offered subject to receipt and acceptance by the Underwriters,
and to certain other conditions, including the right to reject orders in whole
or in part.
 
    The Selling Shareholders have granted an option to the Underwriters,
exercisable during the 30-day period after the date of this Prospectus, to
purchase up to a maximum of 600,000 additional shares of Common Stock to cover
over-allotments, if any, at the same price per share as the initial shares to be
purchased by the Underwriters. To the extent that the Underwriters exercise this
option, the Underwriters will be committed, subject to certain conditions, to
purchase such additional shares in approximately the same proportion as set
forth in the above table. The Underwriters may purchase such shares only to
cover over-allotments made in connection with this offering.
 
    The Underwriting Agreement provides that the Company and the Selling
Shareholders will indemnify the Underwriters against certain liabilities,
including civil liabilities under the Securities Act, or will contribute to
payments the Underwriters may be required to make in respect thereof.
 
    All of the Selling Shareholders have agreed, subject to certain limited
exceptions, not to offer, sell or otherwise dispose, directly or indirectly, of
any shares of Common Stock of the Company for a period of 90 days after the date
of this Prospectus, without the prior written consent of Montgomery Securities,
as representative of the Underwriters. The Company has agreed not to offer, sell
or otherwise dispose of, directly or indirectly, any shares of Common Stock of
the Company for a period of 90 days after the date of this Prospectus, without
the prior written consent of Montgomery Securities, as representative of the
Underwriters, except that the Company, without such consent, may grant options
or issue Common Stock upon exercise of new or outstanding options pursuant to
The Dollar Tree Stores, Inc. Amended and Restated Stock Option Plan, The Dollar
Tree Stores, Inc. Stock Incentive Plan and The Dollar Tree Stores, Inc. Employee
Stock Purchase Plan.
 
    The Representatives are permitted to engage in certain transactions that
stabilize the price of the Common Stock. Such transactions consist of bids or
purchases for the purpose of pegging, fixing or maintaining the price of the
Common Stock. If the Underwriters create a short position in the Common Stock in
connection with the offering, i.e., if they sell more shares of Common Stock
than are set forth on the cover page of this Prospectus, the Representatives may
reduce that short position by purchasing
 
                                       35
<PAGE>
Common Stock in the open market. The Representatives may also elect to reduce
any short position by exercising all or part of the over-allotment option
described above.
 
    In general, purchases of Common Stock for the purpose of stabilization or to
reduce a short position could cause the price of the Common Stock to be higher
than it might be in the absence of such purchases. Neither the Company nor any
of the Underwriters makes any representation or predictions as to the direction
or magnitude of any effect that the transactions described above may have on the
price of the Common Stock. In addition, neither the Company nor any of the
Underwriters makes any representation that the Respresentatives will engage in
such transactions or that such transactions, once commenced, will not be
discontinued without notice.
 
                                 LEGAL MATTERS
 
    The validity of the Common Stock and certain other legal matters in
connection with this offering will be passed upon for the Company by Hofheimer,
Nusbaum, McPhaul & Samuels, a Professional Corporation, Norfolk, Virginia.
Certain legal matters in connection with the Common Stock offered hereby will be
passed upon for the Underwriters by Hale and Dorr LLP, Boston, Massachusetts.
 
                                    EXPERTS
 
    The financial statements of Dollar Tree Stores, Inc. as of December 31, 1995
and 1996, and for each of the years in the three-year period ended December 31,
1996 have been incorporated by reference herein and in the Registration
Statement in reliance upon the report of KPMG Peat Marwick LLP, independent
certified public accountants, incorporated by reference herein, and upon the
authority of said firm as experts in accounting and auditing.
 
                             ADDITIONAL INFORMATION
 
    The Company has filed a Registration Statement on Form S-3 under the
Securities Act of 1933, as amended, with the Securities and Exchange Commission
(the "Commission") with respect to the shares offered by this Prospectus. This
Prospectus does not contain all of the information set forth in the Registration
Statement and the exhibits and schedules thereto. Statements contained herein
concerning the provisions of any documents are not necessarily complete and, in
each instance, reference is made to the copy of such documents filed as an
exhibit to the Registration Statement, and each such statement shall be deemed
qualified in its entirety by such reference.
 
    The Company is subject to the informational requirements of the Exchange Act
and, in accordance therewith, files reports and other information with the
Commission. A copy of the reports and other information filed by the Company in
accordance with the Exchange Act may be inspected without charge at the offices
of the Commission at Room 1024, 450 Fifth Street, N.W., Washington, D.C. 20549,
and will also be available for inspection and copying at the regional offices of
the Commission located at 7 World Trade Center, Suite 1300, New York, New York
10048 and at Citicorp Center, 500 West Madison Street, Suite 1400, Chicago,
Illinois 60661-2511. Copies of such material may also be obtained from the
Public Reference Section of the Commission, Washington, D.C. 20549, upon payment
of the fees prescribed by the Commission. The Commission maintains a Web site
that contains reports, proxy and information statements and other information
regarding registrants that file electronically with the Commission with a Web
site address of http://www.sec.gov. Such reports, proxy statements and other
information concerning the Company are also available for inspection at the
offices of the Nasdaq National Market, Reports Section, 1735 K Street, N.W.,
Washington, D.C. 20006.
 
                                       36
<PAGE>
                INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE
 
    The following documents filed by the Company with the Commission are
incorporated herein by reference: (1) the Company's Annual Report on Form 10-K
for the year ended December 31, 1996; (2) the Company's Quarterly Report on Form
10-Q for the quarter ended March 31, 1997; and (3) the Company's Registration
Statement on Form 8-A filed February 28, 1995, registering the Company's Common
Stock under Section 12(g) of the Exchange Act. All documents filed by the
Company with the Commission pursuant to Sections 13(a), 13(c), 14 and 15(d) of
the Exchange Act subsequent to the date hereof and prior to the termination of
the offering of the Common Stock registered hereby shall be deemed to be
incorporated by reference into this Prospectus and to be a part hereof from the
date of filing such documents. Any statements contained in a document
incorporated or deemed to be incorporated by reference herein shall be deemed to
be modified or superseded for purposes of this Prospectus to the extent that a
statement contained herein or in any other subsequently filed document which
also is, or is deemed to be, incorporated by reference herein modifies or
supersedes such statement. Any statement so modified or superseded shall not be
deemed, except as so modified or superseded, to constitute a part of this
Prospectus. The Company will provide without charge to each person to whom this
Prospectus is delivered, upon a written request of such person, a copy of any or
all of the foregoing documents incorporated by reference into this Prospectus
(other than exhibits to such documents, unless such exhibits are specifically
incorporated by reference into such documents). Requests for such copies should
be delivered to H. Ray Compton, Executive Vice President and Chief Financial
Officer, 2555 Ellsmere Avenue, Norfolk, VA 23513.
 
                                       37
<PAGE>
                             [Internal Store Photo]
<PAGE>
- -----------------------------------------------
                                 -----------------------------------------------
- -----------------------------------------------
                                 -----------------------------------------------
 
  NO DEALER, SALES REPRESENTATIVE, OR ANY OTHER PERSON HAS BEEN AUTHORIZED TO
GIVE ANY INFORMATION OR TO MAKE ANY REPRESENTATIONS OTHER THAN THOSE CONTAINED
IN THIS PROSPECTUS, AND, IF GIVEN OR MADE, SUCH INFORMATION OR REPRESENTATION
MUST NOT BE RELIED UPON AS HAVING BEEN AUTHORIZED BY THE COMPANY, ANY SELLING
SHAREHOLDER OR BY THE UNDERWRITERS. NEITHER THE DELIVERY OF THIS PROSPECTUS NOR
ANY SALE MADE HEREUNDER SHALL UNDER ANY CIRCUMSTANCES CREATE ANY IMPLICATION
THAT THERE HAS BEEN NO CHANGE IN THE AFFAIRS OF THE COMPANY SINCE THE DATE
HEREOF. THIS PROSPECTUS DOES NOT CONSTITUTE AN OFFER TO SELL OR A SOLICITATION
OF AN OFFER TO BUY ANY SECURITIES OFFERED HEREBY BY ANYONE IN ANY JURISDICTION
IN WHICH SUCH OFFER OR SOLICITATION IS NOT AUTHORIZED OR IN WHICH THE PERSON
MAKING SUCH OFFER OR SOLICITATION IS NOT QUALIFIED TO DO SO OR TO ANY PERSON TO
WHOM IT IS UNLAWFUL TO MAKE SUCH OFFER OR SOLICITATION.
 
                             ---------------------
                               TABLE OF CONTENTS
                             ---------------------
 
<TABLE>
<CAPTION>
                                                         PAGE
                                                       ---------
<S>                                                    <C>
PROSPECTUS SUMMARY...................................          3
RISK FACTORS.........................................          6
USE OF PROCEEDS......................................         12
PRICE RANGE OF COMMON STOCK..........................         12
DIVIDEND POLICY......................................         12
CAPITALIZATION.......................................         13
SELECTED FINANCIAL DATA..............................         14
MANAGEMENT'S DISCUSSION AND ANALYSIS OF FINANCIAL
  CONDITION AND RESULTS
  OF OPERATIONS......................................         16
BUSINESS.............................................         23
MANAGEMENT...........................................         30
PRINCIPAL AND SELLING SHAREHOLDERS...................         33
UNDERWRITING.........................................         35
LEGAL MATTERS........................................         36
EXPERTS..............................................         36
ADDITIONAL INFORMATION...............................         36
INCORPORATION OF CERTAIN DOCUMENTS BY REFERENCE......         37
</TABLE>
 
                                4,000,000 SHARES
 
                                     [LOGO]
 
                            DOLLAR TREE STORES, INC.
                                  COMMON STOCK
                                  -----------
                                   PROSPECTUS
                                ----------------
 
                             MONTGOMERY SECURITIES
                               ALEX. BROWN & SONS
                                  INCORPORATED
                              GOLDMAN, SACHS & CO.
                               SMITH BARNEY INC.
                                 JUNE 19, 1997
 
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