DETOUR MAGAZINE INC
PRE 14A, 2000-12-22
PERIODICALS: PUBLISHING OR PUBLISHING & PRINTING
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                            SCHEDULE 14A INFORMATION

Proxy Statement Pursuant to Section 14(a) of the Securities Exchange Act of 1934

[X]      Filed by the Registrant
[ ]      Filed by a Party other than the Registrant

Check the appropriate box:

[X]      Preliminary Proxy Statement

[ ]      Confidential, for Use of the Commission Only (as permitted by Rule 14a-
         6(e)(2))
[ ]      Definitive Proxy Statement
[ ]      Definitive Additional Materials
[ ]      Soliciting Material Pursuant toss.240.14a-11(c) orss.240.14a-12

                              DETOUR MAGAZINE, INC.
                             -----------------------
                (Name of Registrant as Specified in Its Charter)

     -----------------------------------------------------------------------
     (Name of Person(s) Filing Proxy Statement if other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X]      No fee required
[ ]      $125 per Exchange Act Rules O-11(c)(1)(ii), 14a-6(i)(1), 14a-6(i)(2) or
         Item 22(a)(2) of Schedule 14A.
[ ]      Fee computed on table below per Exchange Act Rule 14a-6(i)(4) and O-11.

         1)      Title of each class of securities to which transaction applies:

                 ---------------------------------------------------------------
         2)      Aggregate number of securities to which transaction applies:

                 ---------------------------------------------------------------
         3)      Per  unit  price  or  other  underlying  value  of  transaction
                 computed  pursuant  to  Exchange  Act  Rule O-11 (Set forth the
                 amount on which the filing fee is  calculated  and state how it
                 was determined):

                 ---------------------------------------------------------------
         4)      Proposed maximum aggregate value of transaction:

                 ---------------------------------------------------------------
         5)      Total fee paid:

                 ---------------------------------------------------------------

[ ]      Fee paid previously by written preliminary materials.

[ ]      Check  box  if any part of the fee is offset as  provided  by  Exchange
         Act Rule  0-11(a)(2)  and identify the filing for which the  offsetting
         fee was paid  previously.  Identify the previous filing by registration
         statement number, or the Form or Schedule and the date of its filing.

         1)      Amount Previously paid:
                                        ----------------------------------------
         2)      Form Schedule or Registration Statement No.:
                                                             -------------------
         3)      Filing Party:
                              --------------------------------------------------
         4)      Date Filed:
                            ----------------------------------------------------


<PAGE>



                              DETOUR MAGAZINE, INC.

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS

                     To Be Held _____________________, 2001

TO OUR SHAREHOLDERS:

     Notice is hereby  given that the 2000  Annual  Meeting of  Shareholders  of
Detour Magazine, Inc. ("Detour") will be held at the Company's principal offices
at 7060 Hollywood Blvd., Suite 1150, Los Angeles,  California 90028 at 9:00 A.M.
(Los Angeles Time) on ___________,  _________________,  2001. The Annual Meeting
is being held for the following purposes:

     1.   To elect a Board of three  Directors  to hold  office  until  the next
          Annual Meeting of Shareholders and until their  respective  successors
          have been elected.  The persons nominated by the Board of Directors of
          the  Company  (Messrs.  Stein,  Left and Nesis) are  described  in the
          accompanying Proxy Statement;

     2.   To approve the Amended  Articles of  Incorporation of Detour to, among
          other  things,  change the name of the  corporation  to "Detour  Media
          Group,  Inc."  and  to  increase  the  authorized  Common  Stock  from
          25,000,000 shares to 100,000,000 shares;

     3.   To approve the  appointment  of Grant  Thornton  LLP as the  Company's
          independent accountants,  to audit the Company's books and records for
          the fiscal year ending December 31, 2000; and

     4.   To transact such other business as may properly come before the Annual
          Meeting or any of its adjournments or postponements.

     Only  shareholders  of record of Common  Stock at the close of  business on
December 18, 2000, are entitled to notice of, and to vote at, the Annual Meeting
and any of its adjournments or postponements.

     All  shareholders  are  cordially  invited to attend the Annual  Meeting in
person.  However, to ensure your  representation at the Annual Meeting,  you are
urged to mark, sign and return the enclosed Proxy as promptly as possible in the
postage prepaid envelope enclosed for that purpose.

                                      BY ORDER OF THE BOARD OF DIRECTORS



                                               Edward T. Stein
                                            Chairman of the Board

Melville, New York
                   , 2000
-------------------

IN ORDER TO ENSURE YOUR  REPRESENTATION AT THE MEETING,  PLEASE COMPLETE,  DATE,
SIGN AND RETURN THE ACCOMPANYING  PROXY IN THE ENCLOSED  ENVELOPE AS PROMPTLY AS
POSSIBLE.  IF YOU DO ATTEND THE  MEETING,  YOU MAY, IF YOU  PREFER,  REVOKE YOUR
PROXY AND VOTE YOUR SHARES IN PERSON.


<PAGE>



                             DETOUR MAGAZINE, INC.

                                ----------------

                                 PROXY STATEMENT

                         ANNUAL MEETING OF SHAREHOLDERS

                     To Be Held _____________________, 2001

     This Proxy  Statement is furnished in connection  with the  solicitation of
proxies  by the  Board  of  Directors  of  Detour  Magazine,  Inc.,  a  Colorado
corporation  ("Detour" or the "Company"),  for use at the 2000 Annual Meeting of
Shareholders  to be held at 7060  Hollywood  Blvd.,  Suite  1150,  Los  Angeles,
California   90028  at  9:00  A.M.   (Los  Angeles   Time)  on   ______________,
__________________,  2001, and at any of its adjournments or postponements,  for
the purposes set forth  herein and in the attached  Notice of Annual  Meeting of
Shareholders. Accompanying this Proxy Statement is the Board of Directors' Proxy
for the Annual Meeting, which you may use to indicate your vote on the proposals
described in this Proxy Statement.

     All  Proxies  which are  properly  completed,  signed and  returned  to the
Company  prior to the  Annual  Meeting,  and which have not been  revoked,  will
unless  otherwise  directed by the  shareholder be voted in accordance  with the
recommendations  of the Board of Directors set forth in this Proxy Statement.  A
shareholder may revoke his or her Proxy at any time before it is voted either by
filing with the Secretary of the Company,  at its principal executive offices, a
written  notice of revocation or a duly executed  proxy bearing a later date, or
by  attending  the Annual  Meeting  and  expressing  a desire to vote his or her
shares in person.

     The close of business on December  18,  2000,  has been fixed as the record
date for the  determination  of shareholders  entitled to notice of, and to vote
at,  the Annual  Meeting  or any  adjournments  or  postponements  of the Annual
Meeting. At the record date,  23,914,765 shares of Common Stock, par value $.001
per share (the "Common Stock"),  were outstanding.  The Common Stock is the only
outstanding class of capital stock of the Company.

     The Company's  principal  executive  offices are located at 7060  Hollywood
Boulevard, Suite 1150, Los Angeles, California 90028.

VOTING PROCEDURES

     A shareholder is entitled to cast one vote for each share held of record on
the  record  date on all  matters to be  considered  at the  Annual  Meeting.  A
majority  of  the  issued  and  outstanding  shares  of  Common  Stock  must  be
represented in person or by proxy at the Annual Meeting in order to constitute a
quorum for the  transaction  of  business.  The three  nominees  for election as
directors at the Annual  Meeting who receive the highest  number of  affirmative
votes will be elected.  Approval of the Amended Articles of  Incorporation  will
require the affirmative vote of a majority of the issued and outstanding  shares
of Common Stock. Abstentions and broker non-votes will be included in the number
of shares  present at the Annual  Meeting  for the  purpose of  determining  the
presence of a quorum. Abstentions will be counted toward the tabulation of votes
cast on  proposals  submitted to  shareholders  and will have the same effect as
negative votes,  while broker non-votes will not be counted either as votes cast
for or against such matters.

     This Proxy Statement and the accompanying Proxy were mailed to shareholders
on or about _______________, 2000.


<PAGE>




                              ELECTION OF DIRECTORS

     In accordance with the Bylaws of the Company,  the Company's  directors are
elected at each Annual  Meeting of  Shareholders  and hold office until the next
election of directors and until their successors are duly elected. The Bylaws of
the Company  provide  that the Board of Directors  shall  consist of one or more
directors as fixed from time to time by a vote of a majority of the entire Board
of Directors. The Board of Directors currently has fixed the number of directors
at three.

     Unless  otherwise  instructed,  the Proxy  holders  will  vote the  Proxies
received  by them for the  nominees  named  below.  If any  nominee is unable or
unwilling to serve as a director at the time of the Annual Meeting,  the Proxies
will be voted for such other  nominee(s)  as shall be  designated by the current
Board of  Directors  to fill any  vacancy.  The Company has no reason to believe
that any nominee will be unable or unwilling to serve if elected as a director.

     The Board of Directors  proposes the election of the following  nominees as
directors:

                                  Edward Stein
                                   Andrew Left
                                   Kevin Nesis

     If elected, each nominee is expected to serve until the 2002 Annual Meeting
of  Shareholders  and his or her  successor is duly elected and  qualified.  The
three  nominees for election as directors at the Annual Meeting who received the
highest number of affirmative votes will be elected.

 THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS A VOTE "FOR" THE ELECTION OF THE
                             NOMINEES LISTED ABOVE.

INFORMATION WITH RESPECT TO NOMINEES

     The  following  table sets forth  certain  information  with respect to the
nominees.

                          Year First
                          Elected or
    Nominees        Age   Appointed               Principal Occupation
---------------     ---   ----------  ------------------------------------------

Edward T. Stein     49      1995      Edward T. Stein  has  been Chairman of the
                                      Board and a  director  of  Detour  and its
                                      predecessor   since   January  1995.  From
                                      November  1998  to  April  1999, Mr. Stein
                                      served as President of the Company.  Since
                                      1986,  he  has  also  been   President  of
                                      Edward  T.  Stein   Associates,   Ltd.,  a
                                      privately  held  financial  services  firm
                                      engaged  in  money  management,  insurance
                                      and   financial   planning   located    in
                                      Melville,  New  York,  and  Prima  Capital
                                      Management Corp., an  affiliated  company.
                                      Mr.  Stein  obtained a Bachelor of Science
                                      degree  from  Rider  University,  where he
                                      majored    in    finance.    He    devoted
                                      approximately  80  hours  per month to the
                                      business of Detour during the fiscal  year
                                      ended  December  31,  1999. It is expected
                                      that Mr. Stein will devote


                                        2


<PAGE>

                          Year First
                          Elected or
    Nominees        Age   Appointed               Principal Occupation
---------------     ---   ----------  ------------------------------------------

Edward T. Stein                       substantially  all of his business time to
(continued)                           the Company during the fiscal year 2000.

Andrew Left         30      1999      Andrew   Left   assumed  the  position  of
                                      President  and  Chief Executive Officer in
                                      April 1999, and director in November 1999.
                                      Mr.  Left  received  a  Bachelor  of  Arts
                                      degree    in    political   science   from
                                      Northeastern University in 1993. Since his
                                      graduation  from  Northeastern University,
                                      Mr.  Left  managed  his  family portfolio,
                                      specifically in the stock market.   During
                                      this  time  he  developed  an expertise in
                                      Internet  companies and the Internet.  Mr.
                                      Left  devotes   substantially  all  of his
                                      business time to the Company.

Kevin Nesis         31      1999      Kevin  Nesis  has  been  Secretary  and  a
                                      director of  the  Company  since  November
                                      1999.  In addition to his  positions  with
                                      the Company, since January 2000, Mr. Nesis
                                      has   been   employed   by   Time  Capital
                                      Securities  Corp.,  a  privately  held New
                                      York   corporation,   where   his   duties
                                      included  financial  services,  estate and
                                      tax  planning.  From  April  1997  through
                                      January  2000,  Mr.  Nesis was employed by
                                      Edward T. Stein  Associates,  Ltd.,  where
                                      his  duties  included  financial services,
                                      estate  and tax  planning.  From June 1996
                                      through   March   1997,   Mr.   Nesis  was
                                      unemployed.  Mr. Nesis received a Bachelor
                                      of  Arts degree from Boston  University in
                                      1993  and  a  Juris Doctor degree from New
                                      York Law School  in 1996.  He also holds a
                                      Series 7  and 63 license with the National
                                      Association of  Securities  Dealers,  Inc.
                                      He  devotes  approximately   30%   of  his
                                      business   time   to  the  business of the
                                      Company.

     Directors are elected for one-year  terms or until the next annual  meeting
of shareholders and until their successors are duly elected and qualified.

     There are no family  relationships among the officers and directors.  There
is no arrangement or understanding  between the Company (or any of its directors
or officers) and any other person  pursuant to which such person was or is to be
selected as a director or officer.

BOARD MEETINGS AND BOARD COMMITTEES

     The Board of Directors held two (2) meetings during 1999.

                                        3


<PAGE>



           PROPOSAL TO AMEND AND RESTATE THE ARTICLES OF INCORPORATION

     The Board of  Directors  of the Company has  unanimously  approved  certain
amendments  to the  Articles  of  Incorporation  of the  Company.  A copy of the
Amended  Articles  of  Incorporation  is  attached  as Exhibit "A" to this Proxy
Statement (the "Amended Articles"). The proposed amendments are as follows:

     Name Change.  The Amended  Articles would change the name of the Company to
"Detour Media Group,  Inc." The Board  determined  that the new name will better
represent the  Company's  expansion  into the Internet and custom  publishing in
addition to its publication of Detour Magazine.

     Increase  in  Number of  Authorized  Shares.  The  Amended  Articles  would
increase the number of authorized  shares of Common Stock from 25,000,000 shares
to  100,000,000  shares.  The Board  determined  this was necessary  because the
Company will need  additional  shares to raise more capital.  As of December 18,
2000,  the  Company  had  23,914,765  shares of  Common  Stock  outstanding.  In
addition,  the  Company  had  outstanding  warrants,   options  and  convertible
debentures  which  could  require  the  issuance of a number of shares of Common
Stock which, when added to the outstanding  shares of Common Stock, would exceed
25,000,000.  Further,  management recognizes that, in order to allow the Company
profitable  operations  and implement new business  strategy in areas related to
the Internet  and custom  publishing,  it will be  necessary  for the Company to
raise additional  equity capital of at least $2 million in addition to the funds
recently raised by the Company. Failure to obtain additional equity capital into
the Company will force management to reduce editorial expense,  which may affect
the  quality  of  the   magazine,   and  abandon  its  new  business   strategy.
Alternatively,  management may also reduce the number of copies  printed,  which
will  result in a reduction  in  newsstand  and  advertising  revenue.  If these
methods  are not  successful,  it is doubtful  that the Company  will be able to
survive and the Company will be forced to liquidate.

REQUIRED VOTE

     The  approval  of  the  Amended  Articles  of  Incorporation  requires  the
affirmative  vote of a  majority  of the issued  and  outstanding  shares of the
Common Stock.  An abstention will be counted toward the tabulation of votes cast
and will have the same effect as a vote against the proposal. A broker non-vote,
however,  will not be  treated  as a vote cast for or  against  approval  of the
proposal.

 THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
       THE APPROVAL OF THE AMENDED AND RESTATED ARTICLES OF INCORPORATION.

               PROPOSAL TO APPROVE INDEPENDENT PUBLIC ACCOUNTANTS

     Subject  to  the  approval  of  the   shareholders,   Grant  Thornton  LLP,
independent public accountants,  was selected by the Board of Directors to serve
as  independent  public  accountants  of the Company for the current fiscal year
ending  December 31, 2000.  Grant  Thornton LLP audited the Company's  financial
statements for the fiscal year ended December 31, 1999.

     On March 22, 2000, Marcum & Kliegman LLP, the Company's independent auditor
(the "Former  Auditor")  resigned.  The Former Auditor's report on the Company's
financial  statements for the year ended  December 31, 1998,  contained a "going
concern"  qualification based on the net loss of the Company during 1998 and the
Company's working capital  deficiency and  stockholder's  deficiency at December
31,  1998.  During the  Company's  two most recent  fiscal  years and the period
commencing  January 1, 2000 and ending  March 22,  2000:  (i) the Company had no
disagreements with the Former

                                        4


<PAGE>



Auditor,  whether or not  resolved,  on any matter of  accounting  principles or
practices,  financial  statement  disclosure,  or auditing  scope or  procedure,
which, if not resolved to the Former Auditor's  satisfaction,  would have caused
it to make  reference to the subject  matter of the  disagreement  in connection
with its report;  (ii) and the Former  Auditor did not advise the Company of any
of the events requiring reporting under Item 304(a)(iv)(B) of Regulation S-B.

     Representatives  of Grant  Thornton  LLP are  expected to be present at the
Annual Meeting, and will be afforded the opportunity to make a statement if they
desire to do so, and will be available to respond to appropriate  questions from
shareholders.

REQUIRED VOTE

     The approval of Grant Thornton LLP as the Company's independent accountants
requires the affirmative vote of a majority of the issued and outstanding shares
of the Common Stock.  An  abstention  will be counted  toward the  tabulation of
votes  cast and will have the same  effect as a vote  against  the  proposal.  A
broker  non-vote,  however,  will not be  treated  as a vote cast for or against
approval of the proposal.

 THE BOARD OF DIRECTORS UNANIMOUSLY RECOMMENDS THAT THE SHAREHOLDERS VOTE "FOR"
  THE APPROVAL OF GRANT THORNTON LLP AS THE COMPANY'S INDEPENDENT ACCOUNTANT.

                                OTHER INFORMATION

SIGNIFICANT EMPLOYEES

     Barbara  Zawlocki was appointed as Publisher of Detour Magazine in December
1998.  From  1993 to that  date,  Ms.  Zawlocki  was  employed  by the  Company,
including  positions of Group  Advertising  Director,  Associate  Publisher  and
Advertising   Director.   Prior  to  joining  the  Company,   Ms.  Zawlocki  had
approximately  13 years  experience  in the magazine  publishing  industry.  Ms.
Zawlocki  received  a  Bachelors  of Arts  degree  in  marketing  from  New York
University in 1980.  She devotes  substantially  all of her business time to the
Company.

     Juan Morales was appointed Editor-in-Chief of Detour Magazine in July 1999.
Mr. Morales began his  employment  with Detour in 1993 in the positions of staff
writer,  assistant  editor and his  current  position.  Mr.  Morales  received a
Master's Degree in Film Studies in 1986 and a Bachelor of Arts degree in English
in 1984 from UCLA.  He devotes  substantially  all of his  business  time to the
Company.

COMPENSATION OF DIRECTORS AND EXECUTIVE OFFICERS

     The following table reflects all forms of compensation  for services to the
Company,  for each of the  Company's  last three  completed  fiscal  years,  for
individuals  serving as the  Company's  chief  executive  officer or acting in a
similar  capacity  during  the  last  completed   fiscal  year,   regardless  of
compensation  level, and the four most highly compensated  executive officers of
the Company; provided, however, that no disclosure is provided for any executive
officer,  other than the chief executive officer,  whose total annual salary and
bonus, as so determined, does not exceed $100,000.

                                        5


<PAGE>

<TABLE>


                                            SUMMARY COMPENSATION TABLE

----------------------------------------------------------------------------------------------------------------------------

<CAPTION>
                                          Annual Compensation(1)                    Long Term Compensation
                                ------------------------------------------  ------------------------------------

                                                                                         Restated     Securities   All Other
                                                             Other Annual     Stock     Underlying       LTIP       Compen-
   Name and Principal                    Salary     Bonus    Compensation    Award(s)   Options/SARs    Pay-outs    sation
        Position                Year      ($)        ($)         ($)           ($)          (#)           ($)         ($)
--------------------------      -----------------------------------------   ------------------------------------   --------
<S>                             <C>      <C>        <C>        <C>          <C>              <C>       <C>         <C>
Edward T. Stein, (1)            1997     $     0    $    0     $      0     $       0        0         $      0    $      0
   President, Chairman          1998     $     0    $    0     $      0     $       0        0         $      0    $      0
   of the Board &               1999     $     0    $    0     $      0     $       0        0         $      0    $      0
   Director

Andrew Left (1)                 1999     $     0    $    0     $      0     $       0        0         $      0    $      0
   President & Director

Barbara Zawlocki,               1999     $60,000    $    0     $247,166 (2) $       0        0         $      0    $      0
   Publisher
----------------------------------------------------------------------------------------------------------------------------
<FN>
(1)      Mr. Stein resigned his position as President of the Company in April 1999 and was replaced by Mr. Left at that
         time.
</FN>
<FN>
(2)      This compensation was in the form of commissions for ad sales, which were paid to BZI Media Services, Inc.,
         Ms. Zawlocki's company.
</FN>
</TABLE>

     Messrs. Stein and Left each receive an annual salary of $150,000 during the
fiscal year ending December 31, 2000. Ms. Zawlocki receives a salary of $60,000,
plus commissions  which are expected to exceed $100,000.  No officer or director
serves pursuant to an employment agreement.

     The Company  reimburses  officers and directors for out of pocket  expenses
incurred  by each of them in the  performance  of  their  relevant  duties.  The
Company  reimbursed  Mr.  Stein,  Chairman  of the  Company,  in the  amounts of
$113,884 and $84,074 for such  expenses  during the fiscal years ended  December
31,  1998 and 1999,  respectively,  and Ms.  Zawlocki  in the  amount of $37,944
during the fiscal year ended December 31, 1999.

     The  Company  has no stock  plan for  employees,  but may  adopt one in the
future.

     The directors of the Company do not presently receive any cash compensation
for their services as directors.

SECTION 16(A) BENEFICIAL OWNERSHIP REPORTING COMPLIANCE

     Section 16(a) of the Securities Exchange Act of 1934 requires the Company's
officers,  directors and persons who own more than 10% of the  Company's  Common
Stock to file reports of ownership and changes in ownership  with the Securities
and  Exchange  Commission.  All of the  aforesaid  persons  are  required by SEC
regulation  to furnish the Company  with copies of all Section  16(a) forms they
file.  During the fiscal year ended December 31, 1999,  the Company  experienced
changes in management.  From a review of its available  information,  it appears
that Messrs. Left and Nesis did not file applicable Form 3's with the Commission
when they assumed their respective positions with the Company.

                                        6


<PAGE>



CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS

     Edward T. Stein, the Company's majority stockholder,  has tendered advances
to the Company for working capital purposes. At September 30, 2000, the advances
bore  interest at 8% per annum and were  payable on demand.  In March 2000,  Mr.
Stein  agreed to  reduce  the  annual  interest  rate to 8% from 12%,  effective
January 1, 2000 and modify the repayment  terms.  Under the new repayment terms,
the  advances  are  repayable  in  monthly  principal  installments  of  $42,000
commencing  January 1, 2001.  However,  the Company must use at least 25% of the
net  proceeds of any  financing  received by the Company to repay the  advances.
Further,  all of the  advances  are due and  payable in full at such time as the
Company has received equity financing of at least $10 million.  At September 30,
2000,  $2,585,721 of principal was  outstanding  and  classified as  short-term.
Accrued  interest  payable to Mr. Stein at September 30, 2000 totaled  $711,744.
Interest  expense  on the  advances  was  $239,410  for the  nine  months  ended
September 30, 2000.

SECURITY OWNERSHIP OF CERTAIN BENEFICIAL OWNERS AND MANAGEMENT

     The table below lists the  beneficial  ownership  of the  Company's  Common
Stock by each  person  known by the Company to be the  beneficial  owner of more
than 5% of such  securities,  as well as by all  directors  and  officers of the
issuer,  as of December 18, 2000, the record date.  Unless otherwise  indicated,
each person listed  possesses sole voting and  investment  power with respect to
the shares shown.

                                         Amount and Nature of
 Name and Address of Beneficial Owner    Beneficial Ownership   Percent of Class
--------------------------------------   --------------------   ----------------

Edward T. Stein                                7,316,829              30.6%
201 N. Service Rd.
Suite 100
Melville, NY  11747

Das Werk AG                                    1,000,000               5.2%
SchmidtstraBe 12
60326 Frankfurt am Maine
Federal Republic of Germany

Andrew Left                                      400,000               2.1%
7060 Hollywood Boulevard, Suite 1150
Los Angeles, CA  90038

Kevin Nesis(1)                                    11,500                *
201 N. Service Rd., Suite 100
Melville, NY  11747

Koyah Leverage Partners L.P.                   1,440,000               6.0%
601 W. Main Avenue
Spokane, WA  99201

All Officers and Directors                     7,728,329              32.3%
as a Group (3 persons)

---------------------------
*        Less than 1%

                                        7


<PAGE>





                  SHAREHOLDER PROPOSALS FOR 2001 ANNUAL MEETING

     Any  shareholder  who  intends  to present a  proposal  at the next  Annual
Meeting of Shareholders for inclusion in the Company's Proxy Statement and Proxy
form relating to such Annual Meeting must submit such proposal to the Company at
its principal executive offices by November 10, 2001.

                             SOLICITATION OF PROXIES

     It is expected that the  solicitation of proxies will be primarily by mail.
The cost of solicitation by management will be borne by the Company. The Company
will reimburse brokerage firms and other persons representing  beneficial owners
of shares for their reasonable disbursements in forwarding solicitation material
to such  beneficial  owners.  Proxies  may also be  solicited  by certain of the
Company's directors and officers, without additional compensation, personally or
by mail,  telephone,  telegram or otherwise for the purpose of  soliciting  such
proxies.

                          ANNUAL REPORT ON FORM 10-KSB

     THE  COMPANY'S  ANNUAL  REPORT ON FORM  10-KSB,  WHICH  WAS FILED  WITH THE
SECURITIES  AND EXCHANGE  COMMISSION ON MAY 23, 2000,  WILL BE MADE AVAILABLE TO
SHAREHOLDERS WITHOUT CHARGE UPON WRITTEN REQUEST TO ANDREW LEFT, PRESIDENT, 7060
HOLLYWOOD BLVD., SUITE 1150, LOS ANGELES, CALIFORNIA 90028.

                               ON BEHALF OF THE BOARD OF DIRECTORS



                                          Edward T. Stein
                                       Chairman of the Board

Melville, New York
                    , 2000
--------------------

                                        8


<PAGE>


                                      PROXY

              THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS OF
                              DETOUR MAGAZINE, INC.

     The  undersigned,  a  shareholder  of Detour  Magazine,  Inc.,  a  Colorado
corporation  (the  "Company"),  hereby appoints Edward T. Stein and Kevin Nesis,
and each of them,  the  proxies  of the  undersigned,  each with  full  power of
substitution,  to attend, vote and act for the undersigned at the Annual Meeting
of  Shareholders of the Company to be held on  _________________________,  2001,
and any  adjournments  thereof,  to vote and  represent all of the shares of the
Company which the undersigned would be entitled to vote, as follows:

     The Board of Directors  recommends  a WITH vote on Proposal  ONE, and a FOR
vote on Proposals Two and Three.

1.       ELECTION OF DIRECTORS, as provided in the Company's Proxy Statement.

                  |_|   WITH      |_|   WITHOUT THE AUTHORITY TO VOTE FOR THE
                                        NOMINEES LISTED BELOW

 (INSTRUCTIONS: TO WITHHOLD AUTHORITY FOR A NOMINEE, LINE THROUGH, OR OTHERWISE
                          STRIKE OUT, THE NAME BELOW.)

               Edward T. Stein          Andrew Left          Kevin Nesis

2.       APPROVAL OF THE AMENDED ARTICLES OF INCORPORATION.

                        |_| FOR    |_| AGAINST    |_| ABSTAIN

3.       APPROVAL OF GRANT THORNTON LLP AS THE COMPANY'S INDEPENDENT ACCOUNTANT

                        |_| FOR    |_| AGAINST    |_| ABSTAIN

     The undersigned hereby revokes any other proxy to vote at such Meeting, and
hereby  ratifies  and  confirms  all that said proxy may  lawfully  do by virtue
hereof.  With respect to such other  business  that may properly come before the
meeting  and any  adjournments  thereof,  said  proxy is  authorized  to vote in
accordance with its best judgment.

     This proxy will be voted in accordance  with the  instructions as set forth
above.  THIS  PROXY  WILL BE  CREATED  AS A GRANT OF  AUTHORITY  TO VOTE FOR THE
ELECTION  OF THE  DIRECTORS  NAMED  ABOVE AND TO ADOPT THE  AMENDED  ARTICLES OF
INCORPORATION,  AND AS SAID PROXY SHALL DEEM ADVISABLE ON SUCH OTHER BUSINESS AS
MAY COME BEFORE THE MEETING, UNLESS OTHERWISE DIRECTED.

         IMPORTANT:  Please sign name exactly as it appears  below.  When shares
         are held by joint tenants,  both should sign. When signing as attorney,
         executor, administrator, trustee or guardian, please give full title as
         such. If a corporation, please sign in full corporate name by president
         or authorizing  officer.  If a partnership,  please sign in partnership
         name by authorized person.

SIGNATURE                                   Date
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SIGNATURE                                   Date
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Note:  Please  sign,  date and return  promptly in the enclosed  envelope  which
requires no postage if mailed in the United States.




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