SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Schedule 13G
Rule 13d-102
Under the Securities Exchange Act of 1934
(Amendment No. )*
Genesis Direct, Inc.
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(Name of Issuer)
Common Stock
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(Title of Class of Securities)
371935107
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(CUSIP Number)
May 6, 1998
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(Date of Event which Requires Filing of this Statement)
Check the appropriate box to designate the rule pursuant to which
this Schedule is filed:
|_| Rule 13d-1 (b)
|_| Rule 13d-1 (c)
|X| Rule 13d-1 (d)
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(*) The remainder of this cover page shall be filled out for a reporting
person's initial filing on this form with respect to the subject class of
securities, and for any subsequent amendment containing information which
would alter disclosures provided in a prior cover page.
The information required on the remainder of this cover page shall not be
deemed to be "filed" for the purpose of Section 18 of the Securities Exchange
Act of 1934 ("Act") or otherwise subject to the liabilities of that section of
the Act but shall be subject to all other provisions of the Act (however, see
the Notes).
<PAGE>
CUSIP No. 371935107
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1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
GE Investment Management Incorporated, as General Partner of GE
Investment Private Placement Partners II, a Limited Partnership
I.R.S. #06-1238874
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) |_|
(b) |X|
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
State of Delaware
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NUMBER OF 5 SOLE VOTING POWER
SHARES None
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH 8,049,229
REPORTING --------------------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH None
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,049,229
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,049,229
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES* |_|
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.72%
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12 TYPE OF REPORTING PERSON*
IA, CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 2 of 11
<PAGE>
CUSIP No. 371935107
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1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
GE Investment Private Placement Partners II, a Limited Partnership
I.R.S. #06-1429671
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) |_|
(b) |X|
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
State of Delaware
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NUMBER OF 5 SOLE VOTING POWER
SHARES None
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH 8,049,229
REPORTING --------------------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH None
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
8,049,229
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
8,049,229
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
|_|
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
24.72%
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12 TYPE OF REPORTING PERSON*
PN
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 3 of 11
<PAGE>
CUSIP No. 371935107
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1 NAME OF REPORTING PERSON
S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON
General Electric Company
I.R.S. #14-0689340
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2 CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*
(a) |_|
(b) |X|
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3 SEC USE ONLY
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4 CITIZENSHIP OR PLACE OF ORGANIZATION
State of New York
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NUMBER OF 5 SOLE VOTING POWER
SHARES Disclaimed (see 9 below)
BENEFICIALLY --------------------------------------------------------------
OWNED BY 6 SHARED VOTING POWER
EACH 0
REPORTING --------------------------------------------------------------
PERSON 7 SOLE DISPOSITIVE POWER
WITH Disclaimed (see 9 below)
--------------------------------------------------------------
8 SHARED DISPOSITIVE POWER
0
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9 AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON
Beneficial ownership of all shares disclaimed by General Electric Company
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10 CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
|X| Disclaimed (see 9 above)
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11 PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9
Not applicable (see 9 above)
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12 TYPE OF REPORTING PERSON*
CO
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*SEE INSTRUCTIONS BEFORE FILLING OUT!
Page 4 of 11
<PAGE>
INTRODUCTORY NOTE: This statement is filed on behalf of General Electric
Company, a New York corporation ("GE"), GE Investment Private Placement Partners
II, a Limited Partnership, a Delaware limited partnership ("GEIPPPII") and GE
Investment Management Incorporated, a Delaware corporation and a wholly owned
subsidiary of GE ("GEIM"). GEIM is the General Partner of GEIPPPII, and may be
deemed to be the beneficial owner of 8,049,229 shares of Common Stock of Genesis
Direct, Inc. (the "Issuer") owned by GEIPPPII. GEIM and GEIPPPII each expressly
disclaim that it is a member of a "group". GE disclaims beneficial ownership of
all shares and expressly disclaims that it is a member of a "group".
Item 1(a) Name of Issuer
Genesis Direct, Inc.
Item 1(b) Address of Issuer's Principal Executive Office
100 Plaza Drive
Secaucus, NJ 07094
Item 2(a) Name of Person Filing
GE Investment Management Incorporated, as General Partner of
GEIPPPII
GE Investment Private Placement Partners II, a Limited
Partnership
General Electric Company
Item 2(b) Address of Principal Office, or if none, Residence
The address of the principal office of GEIM and GEIPPPII is
3003 Summer Street Stamford, Connecticut 06904. The address
of the principal offices of General Electric Company is 3135
Easton Turnpike, Fairfield, Connecticut 06431.
Item 2(c) Citizenship
GE Investment Management Incorporated - Delaware corporation
GE Investment Private Placement Partners II, a Limited
Partnership - Delaware limited partnership
General Electric Company - New York corporation
Item 2(d) Title Class of Securities
Common Stock
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<PAGE>
Item 2(e) CUSIP Number
371935107
Item 3 If this statement is filed pursuant to ss.ss.240.13d-1(b) or
240.13-2(b) or (c), check whether the person filing is a:
(a) |_| Broker or Dealer registered under Section 15 of the
Act (15 U.S.C.78o)
(b) |_| Bank as defined in Section 3(a)(6) of the Act (15
U.S.C.78c)
(c) |_| Insurance company as defined in Section 3(a)(19) of
the Act (15 U.S.C.78c)
(d) |_| Investment Company registered under Section 8 of the
Investment Company Act of 1940 (U.S.C.80a-8)
(e) |_| An Investment Adviser in accordance with
ss.240.13-1(b)(1)(ii)(E)
(f) |_| An Employee Benefit Plan or Endowment Fund in
accordance with ss.240.13d-1(b)(1)(ii)(F)
(g) |_| A Parent Holding Company or Control Person in
accordance with ss.240.13d-1(b)(1)(ii)G)
(h) |_| A Savings Association as defined in Section 3(b) of
the Federal Deposit Insurance Act (U.S.C. 1813)
(i) |_| A Church Plan that is excluded from the definition of
an investment company under Section 3(c)(14) of the
Investment Company Act of 1940 (15 U.S.C. 80a-3)
(j) |_| Group, in accordance with ss.240.13d-1(b)(1)(ii)(J)
Item 4 Ownership
GEIPPPI GEIM GE
(a) Amount beneficially owned 8,049,229 8,049,229 0
(b) Percent of class 24.72% 24.72% disclaimed
(c) No. of shares to which person has
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<PAGE>
(i) sole power to vote or direct
the vote None None disclaimed
(ii) shared power to vote or direct 8,049,229 8,049,229 None
(iii) sole power to dispose or to
direct disposition None None disclaimed
(iv) share power to dispose or to
direct disposition 8,049,229 8,049,229 None
Note: GEIPPPII owns three warrants of the Issuer, each convertible at the option
of GEIPPPII into 68,750 shares of Common Stock of the Issuer. The shares to be
acquired by GEIPPPII upon exercise of the warrants are included in the total
figure shown above.
Item 5 Ownership of Five Percent or Less of a Class
If this statement is being filed to report the fact that as of
the date hereof the reporting person has ceased to be the
beneficial owner of more than five percent of the class of
securities, check the following:
|_|
Item 6 Ownership of More Than Five Percent on Behalf of Another
Person
Not applicable
Item 7 Identification and Classification of the Subsidiary Which
Acquired the Security Being Reported on by the Parent Holding
Company
Not applicable
Item 8 Identification and Classification of Members of the Group
Not applicable
Item 9 Notice of Dissolution of Group
Not applicable
Item 10 Certification
Not applicable
Page 7 of 11
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 16, 1999
GE INVESTMENT MANAGEMENT
INCORPORATED
By: /s/ Michael M. Pastore
-------------------------------------
Name: Michael M. Pastore
Title: Vice President
Page 8 of 11
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 16, 1999
GE INVESTMENT PRIVATE
PLACEMENT PARTNERS II, a Limited
Partnership
By: GE Investment Management
Incorporated, its General Partner
By: /s/ Michael M. Pastore
-------------------------------------
Name: Michael M. Pastore
Title: Vice President
Page 9 of 11
<PAGE>
SIGNATURE
After reasonable inquiry and to the best of my knowledge and belief,
I certify that the information set forth in this statement is true, complete and
correct.
Dated: February 16, 1999
GENERAL ELECTRIC COMPANY
By: /s/ John H. Myers
-------------------------------------
Name: John H. Myers
Title: Vice President
Page 10 of 11
<PAGE>
Schedule I
JOINT FILING AGREEMENT
This will confirm the agreement by and between all the undersigned
that the Schedule 13G on or about this date and any amendments thereto with
respect to the beneficial ownership by the undersigned of shares of the Common
Stock of Genesis Direct, Inc. is being filed on behalf of each of the
undersigned.
Dated: February 16, 1999
GE INVESTMENT MANAGEMENT
INCORPORATED
By: /s/ Michael M. Pastore
-------------------------------------
Name: Michael M. Pastore
Title: Vice President
GE INVESTMENT PRIVATE
PLACEMENT PARTNERS II, a Limited
Partnership
By: GE Investment Management
Incorporated, its General Partner
By: /s/ Michael M. Pastore
-------------------------------------
Name: Michael M. Pastore
Title: Vice President
GENERAL ELECTRIC COMPANY
By: /s/ John H. Myers
-------------------------------------
Name: John H. Myers
Title: Vice President
Page 11 of 11
