PEOPLES FINANCIAL CORP INC /PA/
DEF 14A, 1999-03-19
STATE COMMERCIAL BANKS
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                            SCHEDULE 14A INFORMATION

                    Proxy Statement Pursuant to Section 14(a)
                     of the Securities Exchange Act of 1934
 
                               (Amendment No. [ ])

[X] Filed by the Registrant

[ ] Filed by a Party other than the Registrant


Check the Appropriate Box:

[ ] Preliminary Proxy Statement

[ ] Confidential, for Use of the Commission Only (as permitted
     by Rule 14a-6(e)(2))

[X] Definitive Proxy Statement

[ ] Definitive Additional Materials

[ ] Soliciting Material Pursuant to Sec. 240.14a-11(c) or
     Sec. 240.14a-12


                          PEOPLES FINANCIAL CORP., INC.
                -------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

 
                ------------------------------------------------
                  (Name of Person(s) Filing Proxy Statement if
                           other than the Registrant)


Payment of Filing Fee (Check the appropriate box):

[X] No filing fee required.

<PAGE>


[ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and O-11.

     1)   Title of each class of securities to which transaction applies:

     2)   Aggregate number of securities to which transaction applies:

     3)   Per unit  price  or other  underlying  value of  transaction
          computed pursuant to Exchange  Act Rule O-11 (Set forth the
          amount on which the filing fee is calculated and state how it was
          determined):

     4) Proposed maximum aggregate value of transaction:

     5) Total fee paid:

[  ] Fee paid previously with preliminary materials.

[  ] Check box if any part of the fee is offset as provided by Exchange Act
     Rule previously.  Identify the previous filing by registration
     statement number, or the Form or Schedule and the date of its filing.

     1)   Amount Previously paid:

     2)   Form, Schedule or Registration Statement No.:

     3)   Filing Party:

     4)   Date Filed:

<PAGE>

                                         March 5, 1999




Dear Shareholders:

     On behalf of the Board of  Directors,  I am pleased to invite you to attend
our Annual Meeting of Shareholders  to be held on Wednesday,  March 31, 1999, at
10:00 a.m., at the Holiday Inn, Route 68 and I-80, Clarion,  Pennsylvania 16214.
At the annual  meeting,  you will have the  opportunity  to ask questions and to
make comments. We enclose your proxy and the corporation's 1998 Annual Report to
Shareholders with this proxy statement.

     The  principal  business of the meeting is to elect nine (9)  directors  to
serve for a one-year  term, to ratify the selection of Edwards,  Leap & Sauer of
Pittsburgh,  Pennsylvania,  Certified Public Accountants, as the auditors of the
corporation  for 1999,  and to  transact  any other  business  that is  properly
presented  at the annual  meeting.  The notice of  meeting  and proxy  statement
accompanying this letter describe the specific business to be acted upon in more
detail.

     You will notice that our proxy statement is written in "plain  english." We
hope that our  shareholders  like the new  format  and find the proxy  statement
easier to read.

     I am  delighted  you have chosen to invest in the  corporation,  and I hope
that,  whether or not you plan to attend the  annual  meeting,  you will vote as
soon as possible by completing,  signing and returning the enclosed proxy in the
envelope  provided.  The prompt  return of your proxy will save the  corporation
expenses involved in further communications.  Your vote is important.  Voting by
written proxy will ensure your  representation  at the annual  meeting if you do
not attend in person.

     I look forward to seeing you on March 31, 1999, at the corporation's annual
meeting.

                                   Sincerely,

                                   /s/ Raleigh B. Robertson
                                   -----------------------------------
                                   Raleigh B. Robertson, President and
                                   Chief Executive Officer


<PAGE>

                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                        OF PEOPLES FINANCIAL CORP., INC.
                          TO BE HELD ON MARCH 31, 1999


TO THE SHAREHOLDERS:

     NOTICE IS HEREBY GIVEN that Peoples  Financial  Corp.,  Inc.  will hold its
Annual Meeting of Shareholders  on Wednesday,  March 31, 1999, at 10:00 a.m., at
the Holiday Inn, Route 68 at I-80, Clarion,  Pennsylvania 16214, to consider and
vote upon the following proposals:

1.   Election of nine directors:  Frank T. Baker, Darl Hetrick, Francis E. Kane,
     Raleigh B. Robertson,  Raleigh B. Robertson,  Jr., Timothy P. Reddinger, J.
     Jack Sherman,  Howard H. Shreckengost,  and William H. Toy, each for a term
     of one year.

2.   Ratification of the selection of Edwards,  Leap & Sauer,  Certified  Public
     Accountants,  of Pittsburgh,  Pennsylvania,  as independent accountants for
     the corporation for 1999.

3.   Transaction  of any other  business  properly  brought  before  the  Annual
     Meeting.

     Shareholders,  as of March 1, 1999, may vote at the annual meeting,  either
in person or by proxy. If you plan to attend the annual meeting, please mark the
appropriate area when you vote on your proxy.

     Management  welcomes your attendance at the annual meeting.  Whether or not
you expect to attend the annual meeting in person, we ask you to complete, sign,
date and promptly  return the enclosed  proxy in the  accompanying  postage-paid
envelope.  Prompt  return of your proxy  saves the  expense  involved in further
communications.  Even if you return a proxy,  you may vote in person if you give
written  notice to the  Secretary  of the  Corporation  and  attend  the  annual
meeting.  We urge you to mark,  sign, date and promptly return your proxy in the
enclosed  envelope so that  proxyholders may vote your shares in accordance with
your wishes and so that we may assure the presence of a quorum.

     The corporation's Board of Directors distributes this Proxy Statement, form
of proxy and Peoples  Financial  Corp.,  Inc.'s  1998 Annual  Report on or about
March 5, 1999.

                                        By Order of the Board of Directors,


                                        /s/ Raleigh B. Robertson
                                        ------------------------------------
                                        Raleigh B. Robertson, President and
                                           Chief Executive Officer
Ford City, Pennsylvania
March 5, 1999

                             YOUR VOTE IS IMPORTANT.
             TOVOTE YOUR SHARES, PLEASE SIGN, DATE AND COMPLETE THE
              ENCLOSED PROXY AND MAIL IT PROMPTLY IN THE ENCLOSED,
                          POSTAGE-PAID RETURN ENVELOPE.


<PAGE>

                     FREQUENTLY ASKED QUESTIONS AND ANSWERS

Q:   WHO IS ENTITLED TO VOTE?

A:   Shareholders as of the close of business on the record date, March 1, 1999,
     may vote at the meeting.  Each share of common stock entitles a shareholder
     to one vote.

Q:   HOW DO I VOTE?

A:   There are two methods. You may vote by completing and mailing your proxy or
     by attending the annual  meeting and voting in person.  More details are on
     page 3 of this proxy statement.

Q:   HOW DOES DISCRETIONARY AUTHORITY APPLY?

A:   If you sign your proxy but do not make any  selections,  you give authority
     to Raleigh B. Robertson and Timothy P. Reddinger, as proxy holders, to vote
     on the two proposals and on any other matter that may arise at the meeting.

Q:   IS MY VOTE CONFIDENTIAL?

A:   Yes.  Only the Judge of Elections and the proxy holders will have access to
     your proxy. All comments will remain  confidential unless you ask that your
     name be disclosed.

Q:   WHO WILL COUNT THE VOTES

A:   William  Strong,  Esquire  will  tabulate the votes and act as the Judge of
     Election.

Q:   WHAT DOES IT MEAN IF I GET MORE THAN ONE PROXY ?

A:   Your shares are  probably  registered  differently  or are in more than one
     account.  Sign and return all  proxies to ensure  that all your  shares are
     voted.  Please have all of your  accounts  registered  in the same name and
     address. You may do this by contacting Timothy Reddinger,  Secretary of the
     Corporation at (814) 275-3133.

Q:   WHAT CONSTITUTES A QUORUM?

A:   As of March 1,  1999,  1,768,694  shares of common  stock  were  issued and
     outstanding.  A majority of the outstanding shares,  present or represented
     by proxy,  constitutes a quorum. If you vote by proxy or in person, we will
     consider your shares as part of the quorum.

Q:   WHAT PERCENTAGE OF STOCK DO THE DIRECTORS AND OFFICERS OWN?

A:   Approximately  36.01% of our common stock as of March 1, 1999. More details
     are on page 11 of this proxy statement.


<PAGE>
                                Table of Contents


Proxy Statement                                                       Page
    General Information............................................... 1
     *        Date, Time and Place of the Annual Meeting.............. 1
     *        Description of the Corporation.......................... 1
    Voting Procedures................................................. 1
     *        Solicitation and Voting of Proxies...................... 1
     *        Quorum and Vote Required for Approval................... 2
     *        Revocability of Proxy................................... 3
     *        Methods of Voting....................................... 3

Board of Directors and Executive Officers..............................4
   Governance......................................................... 4
   Executive Officers of the Corporation.............................. 4
   Executive Officers of the Bank..................................... 5
   Committees and Meetings of the Corporation's Board of Directors.... 5
   Qualifications and Nomination of Directors......................... 6
   Directors Meetings ................................................ 8
   Compensation of Officers and Directors............................. 8
    *        Cash Compensation Table.................................. 8
   Certain Relationships and Related Transactions..................... 9

Beneficial Ownership of the Corporation's Stock Owned by
   Principal Owners and Management................................... 10
   Principal Shareholders............................................ 10
   Share Ownership by the Directors, Officers and Nominees........... 11

Proposals............................................................ 12
   Election of  Directors............................................ 12
   Ratification of Selection of Independent Accountants.............. 13

Executive Compensation............................................... 13

Shareholders' Proposals for 2000 Annual Meeting...................... 14

Other Matters That May Come Before the Annual Meeting................ 14


<PAGE>

                                 PROXY STATEMENT
                    FOR THE ANNUAL MEETING OF SHAREHOLDERS OF
                          PEOPLES FINANCIAL CORP., INC.
                          TO BE HELD ON MARCH 31, 1999


                               GENERAL INFORMATION

Date, Time and Place of Annual Meeting

     Peoples  Financial  Corp.,  Inc., a Pennsylvania  business  corporation and
registered  bank  holding  company,   is  furnishing  this  proxy  statement  in
connection  with the  solicitation  by the Board of  Directors  of proxies to be
voted at the  Annual  Meeting of  Shareholders  of the  corporation.  The annual
meeting will be held at Holiday Inn,  Route 68 and I-80,  Clarion,  Pennsylvania
16214, on Wednesday,  March 31, 1999, at 10:00 a.m.,  Eastern Standard Time. The
principal  executive  office of the  corporation  is located at Ford  Street and
Fourth  Avenue,  Ford City,  Pennsylvania  16226.  The telephone  number for the
corporation  is (724)  763-1221.  All  inquiries  should be directed to James L.
Kifer, Executive Vice President of the corporation at (814) 275-3133.

Description of the Corporation

     The bank  incorporated  Peoples  Financial Corp.,  Inc. in 1984 to act as a
holding  company  under  the laws of  Pennsylvania.  PFC Bank is a  wholly-owned
subsidiary of the corporation.

     The  corporation is mailing a copy of the Annual Report for the fiscal year
ended  December  31,  1998,  with  this  Notice.  You may  obtain  a copy of the
corporation's  Annual  Report for the 1997 fiscal year at no cost by  contacting
Timothy Reddinger, Corporate Secretary, Peoples Financial Corp., Inc., 363 Broad
Street, New Bethlehem, Pennsylvania 16242, telephone (814) 275-3133.

     We have not authorized anyone to provide you with  information,  therefore,
you should rely only on the  information  contained  in this proxy  statement or
referred to in this proxy  statement.  Although we believe we have  provided you
with all the information you need to vote, events may occur at Peoples Financial
Corp.,  Inc.  subsequent to printing this proxy statement that might affect your
decision or the value of your stock.


                                VOTING PROCEDURES

Solicitation and Voting of Proxies

     The Board of  Directors  solicits  this  proxy  for use at the 1999  Annual
Meeting of  Shareholders.  The  directors,  officers and other  employees of the
corporation or bank may solicit

                                        1

<PAGE>

proxies in person or by telephone, telecopy, telegraph or mail, but only for use
at the  annual  meeting.  The  corporation  will  pay  the  cost  of  preparing,
assembling, printing, mailing and soliciting proxies and any additional material
that  the  corporation   sends  to  shareholders.   The  corporation  will  make
arrangements   with  brokerage  houses  and  other   custodians,   nominees  and
fiduciaries to forward proxy solicitation  materials to the owners of stock held
by these  persons.  The  corporation  will  reimburse  these  persons  for their
reasonable forwarding expenses.

     Only shareholders of record as of the close of business on Monday, March 1,
1999, may vote at the annual meeting. The corporation's records show that, as of
the March 1,  1999,  1,768,694  shares of the  corporation's  common  stock were
outstanding. The number of outstanding shares includes shares issued on February
10, 1999, pursuant to a 100% stock dividend.  All tables in this proxy statement
are  adjusted to reflect the stock  dividend.  On all matters to come before the
annual meeting,  shareholders may cast one vote for each share held.  Cumulative
voting  rights do not exist  with  respect to the  election  of  directors.  See
"Principal  Shareholders"  on  page 11 for a list of the  persons  known  by the
corporation  to be the  beneficial  owner  of five  percent  (5%) or more of the
corporation's common stock.

     By properly  completing  a proxy,  you  appoint  Raleigh B.  Robertson  and
Timothy P.  Reddinger  as proxy  holders to vote your shares as specified on the
proxy. Any proxy not specifying to the contrary will be voted as follows:

     FOR the election of Frank T. Baker, Darl Hetrick,  Francis E. Kane, Raleigh
     B. Robertson,  Raleigh B.  Robertson,  Jr.,  Timothy P. Reddinger,  J. Jack
     Sherman, Howard H. Shreckengost, and William H. Toy, each for a term of one
     year; and

     FOR the  ratification  of the  selection of Edwards,  Leap & Sauer,  as the
     independent accountants of the corporation for 1999.

Quorum and Vote Required For Approval

     In  order  to  hold  the  annual  meeting,  there  must  be a  "quorum"  of
shareholders present.  Under Pennsylvania law and the Bylaws of the corporation,
the presence,  in person or by proxy, of the holders of a majority of the shares
entitled to vote is necessary  to  constitute  a quorum for the  transaction  of
business at the meeting.  We count votes withheld and abstentions in determining
the presence of a quorum for the  particular  matter.  Broker  non-votes are not
counted in determining the presence of a quorum for the particular  matter as to
which the broker withheld authority.

     Assuming the presence of a quorum, the nine nominees for director receiving
the  highest  number  of votes  cast by  shareholders  entitled  to vote for the
election of directors will be elected.  Votes withheld from a nominee and broker
non-votes will not be cast for such nominee.

     Assuming  the  presence  of a  quorum,  ratification  of the  selection  of
independent  auditors  requires the affirmative  vote of a majority of all votes
cast by shareholders. Abstentions and

                                        2

<PAGE>

broker non-votes are not deemed to constitute  "votes cast" and,  therefore,  do
not count either for or against ratification.  Abstentions and broker non-votes,
however,  have the practical effect of reducing the number of affirmative  votes
required to achieve a majority  for the matter by reducing  the total  number of
shares voted from which the required majority is calculated.

Revocability of Proxy

     Shareholders  who sign  proxies may revoke them at any time before they are
voted by:

*    delivering written notice of the revocation to Timothy Reddinger, Secretary
     of the Corporation, at 363 Broad Street, New Bethlehem, Pennsylvania 16242;
     or

*    delivering  a  properly  executed  proxy  bearing a later  date to  Timothy
     Reddinger,   Secretary  of  the  Corporation,  at  363  Broad  Street,  New
     Bethlehem, Pennsylvania 16242; or

*    attending the meeting and voting in person after giving  written  notice to
     the Secretary of the Corporation.

     You have the right to vote and, if  desired,  to revoke your proxy any time
before the annual  meeting.  Should you have any questions,  please call Timothy
Reddinger, Secretary of the Corporation, at (814) 275-3133.

Methods of Voting

Proxy Voting

1.   Mark your selections.

2.   Date your proxy and sign your name exactly as it appears on your proxy.

3.   Mail  to  Peoples  Financial  Corp.,  Inc.  in the  enclosed,  postage-paid
     envelope.


Voting in Person

1.   Attend the Annual Meeting and show proof of eligibility to vote.

2.   Obtain a proxy.

3.   Mark your selections.

4.   Date your proxy and sign your name  exactly  as it appears in the  transfer
     books of the corporation.


                                        3

<PAGE>
                    BOARD OF DIRECTORS AND EXECUTIVE OFFICERS


Executive Officers of the Corporation

     The following  table sets forth  selected  information  about the principal
officers of the  corporation,  each of whom is elected by the Board of Directors
and each of whom holds office at the discretion of the Board of Directors:
<TABLE>
<CAPTION>
                                                             Position Held          Employee             Age as of
Name                                      Position               Since                Since            March 1, 1999
- ----                                      --------               -----                -----            -------------
<S>                                <C>                          <C>                  <C>                 <C>
Raleigh B. Robertson                President                    1996                1996(1)                70
Timothy P. Reddinger                Secretary                    1998                  (2)                  39
Frank T. Baker                      Chairman of                  1997                  (2)                  63
                                    the Board
James L. Kifer                      Exec. Vice                   1997                1995(3)                37
                                    President
<FN>
(1)  Was an employee of New Bethlehem Bank from 1987 until December 31, 1994 and
     was a  consultant  to the Bank until he was  appointed  Chairman and CEO on
     April 17, 1996, then President and CEO on April 8, 1997.

(2)  Not an employee of the Bank.

(3)  Was employee of New  Bethlehem  Bank from 1984 until the merger  (effective
     4/1/95) of New Bethlehem Bank with and into the Bank.

</FN>
</TABLE>

                           [Intentionally left blank]


                                        4

<PAGE>

Executive Officers of the Bank

     The following  table sets forth  selected  information  about the principal
officers of the bank, each of whom is elected by the Board of Directors and each
of whom holds office at the discretion of the Board of Directors:
<TABLE>
<CAPTION>
                                                             Position Held          Employee             Age as of
Name                                    Position                 Since                Since            March 1, 1999
- ----                                    --------                 -----                -----            -------------
<S>                             <C>                              <C>                 <C>                  <C>
Frank T. Baker                   Chairman of the Board           1997                  (2)                  63
Raleigh B. Robertson             President                       1996                1996(1)                70
Timothy P. Reddinger             Secretary                       1998                  (2)                  39
James L. Kifer                   Exec. Vice                      1997                1995(3)                37
                                 President

<FN>

(1)  Was an employee of New Bethlehem Bank from 1987 until December 31, 1994 and
     was a  consultant  to the Bank until he was  appointed  Chairman and CEO on
     April 17, 1996, then President and CEO on April 8, 1997.

(2)  Not an employee of the Bank.

(3)  Was employee of New  Bethlehem  Bank from 1984 until the merger  (effective
     4/1/95) of New Bethlehem Bank with and into the Bank.

</FN>
</TABLE>

Committees and Meetings of the Corporation's Board of Directors

     The corporation's  Board of Directors does not have committees.  The entire
Board meets to discuss the corporation's business.

Qualification and Nomination of Directors

     The Board of Directors  nominated  the nine persons named below to serve as
directors  until the 2000 annual meeting of  shareholders or until their earlier
death,  resignation  or removal from office.  All of the nominees are  presently
members of the Board of Directors  and all have  consented to serve another term
as a director if  re-elected.  If any of the nominees  should be  unavailable to
serve for any reason,  a majority of the Board of  Directors  then in office may
fill the vacancy  until the  expiration of the term of the class of directors to
which he or she was appointed.

                                        5

<PAGE>

     The proxy holders intend to vote such proxy for the election of each of the
nine nominees named below, unless you indicate that your vote should be withheld
from either or all of them.  Each nominee elected as a director will continue in
office until his  successor  has been duly elected and  qualified,  or until his
death, resignation or retirement.

     The Board of Directors is proposing the following  nominees for election as
Directors at the annual meeting:

         *        Frank T. Baker
         *        Darl Hetrick
         *        Francis E. Kane
         *        Timothy P. Reddinger
         *        Raleigh B. Robertson
         *        Raleigh B. Robertson, Jr.
         *        J. Jack Sherman
         *        Howard H. Shreckengost
         *        William H. Toy

     THE  BOARD  OF  DIRECTORS  RECOMMENDS  A  VOTE  FOR  THE  ELECTION  OF  THE
ABOVE-NAMED NOMINEES FOR ELECTION AS DIRECTORS.

     Set forth below is the principal  occupation and certain other  information
regarding the nominees and other  directors  whose terms of office will continue
after the annual meeting.  You can find information about the share ownership of
the nominees and other directors on page 11.

Directors (to serve until 1999)
         and
Nominees for Directors (to serve until 2000)
- -------------------------------------------

Frank T. Baker -- Director since 1973

     Mr. Baker serves as the Chairman of the Board of the corporation and of the
bank. Mr. Baker is a former professor at Indiana University of Pennsylvania.  He
is currently  retired.  Mr. Baker has been a director of the  corporation  since
1984 and of the bank since 1973 and serves as Chairman of the Board of the bank.

Raleigh B. Robertson -- Director since 1993

     Mr.  Robertson  is  the  President  and  Chief  Executive  Officer  of  the
corporation  and the President and Chief  Executive  Officer of the bank. He was
elected to the Board of Directors in connection with the merger of New Bethlehem
Bank,  where he was a director  since  1985.  He has been a member of the bank's
Board of Directors since 1993.
                                        6

<PAGE>

Darl Hetrick -- Director since 1993.

     Mr.  Hetrick has been a director of the  corporation  and a director of the
bank since 1993. He was elected to the Board of Directors in connection with the
merger of New  Bethlehem  Bank,  where he was a director  since 1983.  He is the
owner of Hetrick's  Farm Supply (a farm  machinery  distributor,  located in New
Bethlehem, Pennsylvania.)

Francis E. Kane -- Director since 1955.

     Mr. Kane has been a director of the  corporation  since 1984 and a director
of the bank since 1955. He is currently retired.

Timothy P. Reddinger -- Director since 1998.

     Mr.  Reddinger has been a director of the corporation and a director of the
bank since 1998.  He is the  Secretary of the  corporation  and President of TDK
Coal Sales, Inc. (a coal broker, located in Clarion, Pennsylvania.)

Raleigh B. Robertson, Jr.-- Director since 1995.

     Mr.  Robertson has been a director of the corporation and a director of the
bank since 1995. He was elected to the Board of Directors in connection with the
merger of New  Bethlehem  Bank,  where he was a  director  since  1994.  He is a
partner  in R. B.  Robertson  & Son,  (an oil and gas  business  located  in New
Bethlehem, Pennsylvania.)

J. Jack Sherman -- Director since 1995.

     Mr.  Sherman has been a director of the  corporation  and a director of the
bank since 1995. He was elected to the Board of Directors in connection with the
merger  of New  Bethlehem  Bank,  where  he was a  director  since  1994.  He is
President of Sherman Enterprises, located in Tionesta, Pennsylvania.

Howard H. Shreckengost -- Director since 1995.

     Mr.  Shreckengost  has been a director of the corporation and a director of
the bank since 1995. He was elected to the Board of Directors in connection with
the merger of New  Bethlehem  Bank,  where he was a director  since 1994.  He is
Manager  of  Char-Val  Candy  Company  (a  candy  manufacturer,  located  in New
Bethlehem, Pennsylvania.)

William H. Toy -- Director since 1992.

     Mr. Toy has been a director of the  corporation  and a director of the bank
since 1992.  He is the owner of Spic & Span Cleaners and Sail Care (dry cleaning
and sail maintenance businesses, located in Ford City, Pennsylvania.)


                                        7

<PAGE>

Directors Meetings

     Each of the  directors  attend at least  seventy-five  percent (75%) of the
total number of Board of Directors meetings for the corporation and the bank.

Compensation of Officers and Directors

     The following  table sets forth all cash  compensation  for services in all
capacities  paid  by the  corporation  and the  bank  during  1998 to the  Chief
Executive  Officer  and up to  four of the  most  highly  compensated  executive
officers  of the  corporation  and the bank to the extent  that these  officer's
aggregate cash compensation exceeds $100,000.
<TABLE>

                                            Summary Compensation Table
                                           Annual Compensation 1996-1998

<CAPTION>
                                                                                                                      
                                                                                    Other Annual
Name and Principle Position           Year           Salary($)         Bonus($)    Compensation($)
- ---------------------------           ----           ---------         -------     --------------
<S>                                 <C>             <C>               <C>           <C>         
Raleigh B. Robertson,                1998           144,235.08        72,000        83,358.16(1)
President/CEO                        1997           130,893.00        72,000        83,308.50(1)
                                     1996            62,330.00        40,000        47,084.00(2)
<FN>

(1)      Contingent compensation paid in 1997 and 1998.
(2)      Includes $38,000 appraisal fees and $9,084 in Director's fees.

</FN>
</TABLE>

                     OPTIONS/SAR GRANTS IN LAST FISCAL YEAR
                                Individual Grants


The  corporation  did not grant stock  options or stock  appreciation  rights in
1998.


                                       8
<PAGE>
<TABLE>
<CAPTION>

                                  AGGREGATED OPTIONS/SAR EXERCISES IN LAST FISCAL
                                         YEAR AND FY/END OPTION/SAR VALUES

              (a)                         (b)                   (c)                    (d)                   (e)
                                                                                    Number of
                                                                                   Securities             Value of
                                                                                   Underlying            Unexercised
                                                                                   Unexercised          In-the-Money
                                                                                  Options/SAR's         Options/SAR's
                                                                                  at FY-End(#)          at FY-End($)
                                    Shares Acquired                               Exercisable/          Exercisable/
              Name                    on Exercise              Value              Unexercisable         Unexercisable
                                                          Realized($)(1)
<S>                                     <C>                  <C>                    <C>                 <C>                   
Raleigh B. Robertson                     4,358               $25,603.25              0/4,358            $0/$83,346.75
President and CEO

<FN>

(1)  Calculated from information received from market maker in the corporation's
     securities.
</FN>
</TABLE>


Certain Relationships and Related Transactions

     The   corporation   and  the  bank  have  not  entered  into  any  material
transactions, proposed or consummated, with any director or executive officer of
the  corporation  and the bank, or any associate of the foregoing  persons.  The
corporation  and the bank have  engaged in and intend to  continue  to engage in
banking and  financial  transactions  in the  ordinary  course of business  with
directors and officers of the corporation  and the bank and their  associates on
comparable  terms with similar  interest rates as those  prevailing from time to
time for other customers of the corporation and the bank.

     Total loans  outstanding  from the corporation and the bank at December 31,
1998,  to the  corporation's  and the bank's  officers and directors as a group,
members of their immediate families and companies in which they had an ownership
interest of ten percent  (10%) or more  amounted to $480,998,  or  approximately
1.19% of the total equity  capital of the bank. The bank made these loans in the
ordinary  course  of  business,  were  made on  substantially  the  same  terms,
including  interest rates and  collateral,  as those  prevailing at the time for
comparable  transactions  with other persons,  and did not involve more than the
normal risk of collection or present other unfavorable features.


                                        9

<PAGE>

                           BENEFICIAL OWNERSHIP OF THE
                          CORPORATION'S STOCK OWNED BY
                         PRINCIPAL OWNERS AND MANAGEMENT


Principal Shareholders

     The following  table sets forth,  as of March 1, 1999, the name and address
of each person who owns of record or who is known by the Board of  Directors  to
be the  beneficial  owner of more than five  percent  (5%) of the  corporation's
outstanding common stock, the number of shares beneficially owned by such person
and the percentage of the corporation's outstanding common stock so owned.
<TABLE>
<CAPTION>
                                                                                          Percent of
                                                                                         Outstanding
                                                         Shares                          Common Stock
  Name and Address                                Beneficially Owned(1)                Beneficially Owned
- -------------------                               --------------------                -------------------
<S>                                                  <C>                                  <C>                                       
J. Jack Sherman                                      204,126                               11.54%
P. O. Box 324
Tionesta, PA  16 353

CEDE & CO                                            166,396                                9.41%
c/o The Depository Trust
P. O. Box 222
Bowling Green Station
New York, NY  10274

Howard Shreckengost                                  127,014(2)                             7.18%
406 Vine Street
New Bethlehem, PA  16242

C. Edward Dunmire                                    125,504                                7.10%
R.D. #7, Box 302A
Kittanning, PA  16201

<FN>

(1)  For the definition of "beneficial ownership" see footnote 1 below under the
     caption entitled "Share Ownership by the Directors, Officers and Nominees.

(2)  Mr. Shreckengost holds the shares jointly with his spouse.

</FN>
</TABLE>

                                       10

<PAGE>

Share Ownership by the Directors, Officers and Nominees

     The following table sets forth,  as of March 1, 1999, and from  information
received  from the  respective  individuals,  the amount and  percentage  of the
common stock beneficially owned by each director, each nominee and all officers,
directors and nominees of the corporation as a group.
<TABLE>
<CAPTION>

Name of Individual or                                 Amount and Nature of         Percent of
Identify of Group                                 Beneficial Ownership (1)(3)        Class
- -----------------                                   --------------------             -----
<S>                                                     <C>                         <C>        
Frank T. Baker                                           79,988(4)                   4.52%
Darl Hetrick                                             73,305(5)                   4.14%
Francis E. Kane                                          12,592(6)                    .71%
Timothy Reddinger                                        13,543(7)                    .77%
Raleigh B. Robertson                                     33,046(8)                   1.87%
Raleigh B. Robertson, Jr.                                55,510(9)                   3.14%
J. Jack Sherman                                         204,126                     11.54%
Howard H. Shreckengost                                  127,014(2)                   7.18%
William H. Toy                                           56,898(10)                  3.22%
(All officers and Directors as
a Group, 10 Persons in total)                           636,910                     36.01%

<FN>

(1)  Beneficial  ownership by an individual is determined in accordance with the
     definitions  of  "beneficial  ownership" set forth in the General Rules and
     Regulations  of the  Securities  and  Exchange  Commission  and may include
     securities owned by or for the  individual's  spouse and minor children and
     any other  relative who has the same home,  as well as  securities to which
     the individual has or shares voting or investment power or has the right to
     acquire beneficial ownership within 60 days after March 1, 1999. Beneficial
     ownership may be disclaimed as to certain of the securities.

(2)  See footnote 2 above under the caption "Principal  Beneficial Owners of the
     Corporation's Stock".

(3)  Information furnished by the directors of the corporation.

(4)  Mr. Baker holds 71,210  shares  jointly with his spouse and she holds 4,658
     individually.

(5)  Mr.  Hetrick  holds 60,094  shares  jointly with his spouse,  10,479 shares
     jointly with his son, and his spouse and son hold 2,732 shares jointly.

(6)  Mr. Kane holds 12,592 shares jointly with his spouse.

(7)  Mr. Reddinger holds 399 shares jointly with his spouse.

                                       11

<PAGE>


(8)  Mr.  Raleigh B.  Robertson  holds 100  shares  individually,  7,688  shares
     jointly with his spouse,  19,616  shares  jointly with his son,  Raleigh B.
     Robertson,  Jr., 4,910 shares jointly with his son,  Richard W.  Robertson,
     and his spouse holds 732 shares individually.

(9)  Mr. Raleigh B. Robertson,  Jr. holds 22,316 shares jointly with his spouse,
     6,484 shares  jointly with his son, 6,482 shares jointly with his daughter,
     19,616 shares jointly with his father,  Raleigh B.  Robertson,  and his son
     and daughter own 612 shares jointly.

(10) Mr. Toy holds 56,898 shares jointly with his spouse.

</FN>
</TABLE>

                                    PROPOSALS

1.   ELECTION OF DIRECTORS.

     Nominees for election this year are:

     *    Frank T. Baker (director since 1984)

     *    Darl Hetrick (director since 1993)

     *    Francis E. Kane (director since 1984)

     *    Timothy P. Reddinger (director since 1998)

     *    Raleigh B. Robertson (director since 1993)

     *    Raleigh B. Robertson, Jr. (director since 1995)

     *    J. Jack Sherman (director since 1995)

     *    Howard H. Shreckengost (director since 1995)

     *    William H. Toy (director since 1992)

     Each has  consented to serve a one-year  term.  (See pages 6 and 7 for more
information.)

     If any director is unable to stand for re-election, the Board may designate
a  substitute.  Proxy  holders will vote in favor of a substitute  nominee.  The
Board of Directors has no reason to believe the nine (9) nominees will be unable
to serve if elected.

     Cumulative  voting  rights do not exist  with  respect to the  election  of
directors.  The affirmative vote of the majority of shares present (in person or
by proxy  and  entitled  to vote at the  annual  meeting)  is  needed to elect a
director.

     The Board of  Directors  recommends a vote FOR the election of the nominees
as Directors.

                                       12

<PAGE>

2.   RATIFICATION OF EDWARDS, LEAP & SAUER, AS INDEPENDENT ACCOUNTANTS.

     The bank's Audit  Committee  and the Board of Directors of the  corporation
and the bank believe that Edwards,  Leap & Sauer's  knowledge of the corporation
and the bank is invaluable.  Edwards, Leap & Sauer, advised the corporation that
none of its members has any financial interest in the corporation. Edwards, Leap
& Sauer,  served as the corporation's  independent  auditors for the 1998 fiscal
year.  They assisted the  corporation and the bank with the preparation of their
federal  and state tax  returns  and  provided  assistance  in  connection  with
regulatory matters,  charging the bank for such services at its customary hourly
billing  rates.  The  corporation's  and the bank's Board of Directors  approved
these non-audit services after due consideration of the accountants' objectivity
and after finding them to be wholly independent.

     In the event that the  shareholders do not ratify the selection of Edwards,
Leap & Sauer,  as the  corporation's  independent  auditors  for the 1999 fiscal
year,  the Board of  Directors  may choose  another  accounting  firm to provide
independent   public  accountant  audit  services  for  the  1999  fiscal  year.
Representatives  of Edwards,  Leap & Sauer,  will  attend the annual  meeting to
answer questions.

     The  affirmative  vote of the  majority of shares  present (in person or by
proxy and entitled to vote at the annual  meeting) is needed to ratify  Edwards,
Leap & Sauer, as independent accountants for 1999.

     The Board of Directors  recommends a vote FOR the  ratification of Edwards,
Leap & Sauer, as independent accountants.


                             EXECUTIVE COMPENSATION

     The Board of  Directors  of  Peoples  Financial  Corp.,  Inc.  governs  the
corporation  and its subsidiary,  PFC Bank. In fulfilling its fiduciary  duties,
the  Board  of  Directors  acts  in the  best  interests  of  the  corporation's
shareholders,  customers and the  communities  served by the corporation and its
subsidiary. To accomplish the strategic goals and objectives of the corporation,
the Board of Directors  engages  competent  persons who  undertake to accomplish
these objectives with integrity and in a cost-effective manner. The compensation
of these  individuals  is part of the  Board of  Directors'  fulfillment  of its
duties to  accomplish  the  corporation's  strategic  mission.  Officers  of the
corporation are not compensated. The bank provides compensation to the employees
of the bank.

     General  labor  market  conditions,  the specific  responsibilities  of the
individual,  and the individual's  contributions to the bank's success influence
total  compensation  opportunities  available  to the  employees  of  the  bank.
Individuals are reviewed  annually on a calendar year basis. The bank strives to
offer  compensation  that is  competitive  with that  offered  by  employers  of
comparable size in our industry.  Through these compensation  policies, the bank
strives to meet its strategic goals and objectives to its  constituencies and to
provide compensation that is fair and meaningful to its employees.


                                       13

<PAGE>

                 SHAREHOLDERS PROPOSALS FOR 2000 ANNUAL MEETING

     Any shareholder who, in accordance with the corporation's Bylaws, wishes to
submit a proposal for  inclusion in the  corporation's  proxy  statement for its
2000 Annual Meeting of Shareholders must deliver such proposal in writing to the
Secretary of Peoples  Financial Corp.,  Inc. at its principal  executive office,
363 Broad Street, New Bethlehem,  Pennsylvania 16242, not later than November 5,
1999.

              OTHER MATTERS THAT MAY COME BEFORE THE ANNUAL MEETING

     The Board of Directors  knows of no matters other than those referred to in
the accompanying Notice of Annual Meeting of Shareholders that properly may come
before the annual  meeting.  However,  if any other  matter  should be  properly
presented for consideration and voting at the annual meeting or any adjournments
of the meeting, the persons named as proxy holders will vote the proxies in what
they determine to be the best interest of the corporation.


                                       14

<PAGE>

                          PEOPLES FINANCIAL CORP., INC.
                                      PROXY


           ANNUAL MEETING OF SHAREHOLDERS TO BE HELD ON MARCH 31, 1999
           THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS


     The undersigned  hereby  constitutes and appoints  Raleigh B. Robertson and
Timothy P. Reddinger and each or any of them,  proxies of the undersigned,  with
full power of substitution to vote all of the shares of Peoples Financial Corp.,
Inc.  that the  undersigned  may be  entitled  to vote at the Annual  Meeting of
Shareholders to be held at Holiday Inn, Route 68 and I-80, Clarion, Pennsylvania
16214, on Wednesday,  March 31, 1999, at 10:00 a.m.  prevailing time, and at any
adjournment or postponement thereof as follows:



1.   ELECTION OF DIRECTORS TO SERVE FOR A ONE-YEAR TERM.


    [  ]   FOR all                            [  ]   WITHHOLD AUTHORITY
           listed below (except                      to vote for all nominees
           as marked to the contrary below)          listed below


     The Board of Directors recommends a vote FOR these nominees.

        Frank T. Baker                          Raleigh B. Robertson, Jr.
        Darl Hetrick                            J. Jack Sherman
        Francis E. Kane                         Howard H. Shreckengost
        Timothy P. Reddinger                    William H. Toy
        Raleigh B. Robertson

        (INSTRUCTION: TO WITHHOLD AUTHORITY TO VOTE FOR ANY INDIVIDUAL
        NOMINEE, WRITE THAT NOMINEE'S NAME ON THE SPACE PROVIDED BELOW.)



- -------------------------------------------------------------------------------


                                       15

<PAGE>

2.   RATIFICATION  OF THE SELECTION OF EDWARD,  LEAP & SAUER,  CERTIFIED  PUBLIC
     ACCOUNTANTS, OF PITTSBURGH,  PENNSYLVANIA,  AS THE INDEPENDENT AUDITORS FOR
     THE YEAR ENDING DECEMBER 31, 1999.

     [   ]  FOR               [   ]  AGAINST            [   ] ABSTAIN

     The Board of Directors recommends a vote FOR this proposal.

- -------------------------------------------------------------------------------


3.   In their  discretion,  the proxy  holders are  authorized to vote upon such
     other business as may properly come before the meeting and any  adjournment
     or postponement thereof.


THIS PROXY, WHEN PROPERLY SIGNED AND DATED, WILL BE VOTED IN THE MANNER DIRECTED
BY THE  UNDERSIGNED  SHAREHOLDERS.  IF NO DIRECTION IS MADE,  THIS PROXY WILL BE
VOTED FOR ALL NOMINEES LISTED ABOVE AND FOR PROPOSAL 2.


Dated: ______________________, 1999             ______________________________
                                                 Signature

                                                ------------------------------
                                                 Signature

Number of Shares Held of Record
on March 1, 1999
- ----------------



THIS PROXY MUST BE DATED, SIGNED BY THE SHAREHOLDER AND RETURNED PROMPTLY TO THE
CORPORATION  IN THE  ENCLOSED  ENVELOPE.  WHEN  SIGNING AS  ATTORNEY,  EXECUTOR,
ADMINISTRATOR,  TRUSTEE OR  GUARDIAN,  PLEASE GIVE FULL TITLE.  IF MORE THAN ONE
TRUSTEE, ALL SHOULD SIGN. IF STOCK IS HELD JOINTLY, EACH OWNER SHOULD SIGN.



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