RAVENSWOOD WINERY INC
S-3, 2000-10-31
BEVERAGES
Previous: AMERITAS LIFE INSURANCE CORP, 13F-HR, 2000-10-31
Next: RAVENSWOOD WINERY INC, S-3, EX-5.1, 2000-10-31




             AS FILED WITH THE SECURITIES AND EXCHANGE COMMISSION ON
                                OCTOBER 31, 2000

                        REGISTRATION NO. 333-___________

                      -------------------------------------

                       SECURITIES AND EXCHANGE COMMISSION

                             Washington, D.C. 20549

                      ------------------------------------

                                    FORM S-3

                             REGISTRATION STATEMENT

                        UNDER THE SECURITIES ACT OF 1933

                     --------------------------------------

                             RAVENSWOOD WINERY, INC.

             (EXACT NAME OF REGISTRANT AS SPECIFIED IN ITS CHARTER)

                   CALIFORNIA                                94-3026706
(STATE OR OTHER JURISDICTION OF INCORPORATION OR          (I.R.S. EMPLOYER
                 ORGANIZATION)                         IDENTIFICATION NUMBER)


                               18701 GEHRICKE ROAD
                                SONOMA, CA 95476

                                 (707) 938-1960
               (ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
        INCLUDING AREA CODE, OF REGISTRANT'S PRINCIPAL EXECUTIVE OFFICES)

                           ---------------------------

                                 W. REED FOSTER
                      CHAIRMAN AND CHIEF EXECUTIVE OFFICER
                             RAVENSWOOD WINERY, INC.
                               18701 Gehricke Road
                                Sonoma, CA 95476

                                 (707) 938-1960
            (NAME, ADDRESS, INCLUDING ZIP CODE, AND TELEPHONE NUMBER,
              INCLUDING AREA CODE, OF AGENT FOR SERVICE OF PROCESS)


<PAGE>


                           ---------------------------


                                   COPIES TO:
                                  MARIA PIZZOLI
                           FARELLA BRAUN + MARTEL LLP
                              235 MONTGOMERY STREET
                             SAN FRANCISCO, CA 94104

APPROXIMATE  DATE OF COMMENCEMENT  OF PROPOSED SALE TO THE PUBLIC:  From time to
time after this Registration Statement becomes effective.

If the only securities  being registered on this Form are being offered pursuant
to dividend or interest reinvestment plans, please check box. [ ]

If any of the  securities  being  registered on this Form are to be offered on a
delayed or continuous  basis  pursuant to Rule 415 under the  Securities  Act of
1933, other than securities offered only in connection with dividend or interest
reinvestment plans, check the following box. [X]

If this Form is filed to register additional securities for an offering pursuant
to Rule 462(b) under the Securities Act, please check the following box and list
the  Securities  Act  registration  statement  number of the  earlier  effective
registration statement for the same offering. [ ]

If this Form is a  post-effective  amendment filed pursuant to Rule 462(c) under
the  Securities  Act,  check  the  following  box and  list the  Securities  Act
registration  statement number of the earlier effective  registration  statement
for the same offering. [ ]

If delivery  of the  prospectus  is  expected  to be made  pursuant to Rule 434,
please check the following box. [ ]
<TABLE>
                                 CALCULATION OF REGISTRATION FEE
<CAPTION>
                                               PROPOSED MAXIMUM      PROPOSED MAXIMUM
TITLE OF SHARES TO BE       AMOUNT TO BE      OFFERING PRICE PER    AGGREGATE OFFERING   AMOUNT OF REGISTRATION
      REGISTERED             REGISTERED            SHARE(1)               PRICE                    FEE
<S>                        <C>                    <C>                   <C>                      <C>
     Common Stock          300,000 shares         $14.1875              $4,256,250               $1,123.65
</TABLE>

(1) Estimated  solely for the purpose of computing the registration fee pursuant
to Rule 457(c) of the  Securities  Act and based on the average of the  reported
last high and low sales  prices on the Nasdaq  National  Market on  October  27,
2000.

THE REGISTRANT HEREBY AMENDS THIS  REGISTRATION  STATEMENT ON SUCH DATE OR DATES
AS MAY BE NECESSARY TO DELAY ITS EFFECTIVE DATE UNTIL THE REGISTRANT  SHALL FILE
A FURTHER AMENDMENT WHICH SPECIFICALLY  STATES THAT THIS REGISTRATION  STATEMENT
SHALL  THEREAFTER  BECOME  EFFECTIVE  IN  ACCORDANCE  WITH  SECTION  8(a) OF THE
SECURITIES  ACT OF  1933  OR  UNTIL  THE  REGISTRATION  STATEMENT  SHALL  BECOME
EFFECTIVE ON SUCH DATE AS THE COMMISSION,  ACTING PURSUANT TO SAID SECTION 8(a),
MAY DETERMINE.


                                       1
<PAGE>

THE  INFORMATION  IN THIS  PROSPECTUS  IS NOT COMPLETE  AND MAY BE CHANGED.  THE
SELLING  SHAREHOLDER  MAY NOT  SELL  THESE  SECURITIES  UNTIL  THE  REGISTRATION
STATEMENT FILED WITH THE SECURITIES AND EXCHANGE  COMMISSION IS EFFECTIVE.  THIS
PROSPECTUS IS NOT AN OFFER TO SELL THESE SECURITIES AND IT IS NOT SOLICITING ANY
OFFER TO BUY  THESE  SECURITIES  IN ANY  STATE  WHERE  THE  OFFER OR SALE IS NOT
PERMITTED.

                             PRELIMINARY PROSPECTUS
                 SUBJECT TO COMPLETION, DATED OCTOBER 31, 2000

                                 300,000 SHARES

                             RAVENSWOOD WINERY, INC.
                               18701 Gehricke Road
                                Sonoma, CA 95476

                                  COMMON STOCK

This  prospectus  relates to the  resale of up to  300,000  shares of our common
stock by one of our current shareholders.  Once issued, the prices at which such
shareholder may sell the shares will be determined by the prevailing  market for
the  shares  at the  time of sale or in  negotiated  transactions.  We will  not
receive any proceeds from the sale of shares offered under this prospectus.

Our  common  stock is traded on the  Nasdaq  National  Market  under the  symbol
"RVWD." The closing price on October 27, 2000 was $14.25.


                             -----------------------

THE SHARES OF COMMON STOCK OF RAVENSWOOD WINERY, INC. OFFERED OR SOLD UNDER THIS
PROSPECTUS  INVOLVE A HIGH DEGREE OF RISK.
SEE "RISK FACTORS" BEGINNING ON PAGE 4.


                            ------------------------


NEITHER THE  SECURITIES  AND EXCHANGE  COMMISSION  NOR ANY STATE  COMMISSION HAS
APPROVED OR  DISAPPROVED  OF THESE  SECURITIES  OR PASSED  UPON THE  ADEQUACY OR
ACCURACY OF THIS PROSPECTUS.  ANY  REPRESENTATION  TO THE CONTRARY IS A CRIMINAL
OFFENSE.

                   THIS PROSPECTUS IS DATED _______ __, 2000.



                                       2
<PAGE>


                                TABLE OF CONTENTS

                                                                            Page
                                                                            ----

THE COMPANY...................................................................3

RISK FACTORS .................................................................4

FORWARD-LOOKING INFORMATION...................................................9

USE OF PROCEEDS...............................................................9

DILUTION......................................................................9

PLAN OF DISTRIBUTION..........................................................9

SELLING SHAREHOLDER..........................................................12

INDEMNIFICATION OF DIRECTORS AND OFFICERS....................................12

WHERE TO FIND MORE INFORMATION...............................................12

LEGAL MATTERS................................................................14

EXPERTS......................................................................14


WE HAVE  NOT  AUTHORIZED  ANY  DEALER,  SALESMAN  OR  OTHER  PERSON  TO GIVE ANY
INFORMATION OR TO MAKE ANY REPRESENTATION OR STATEMENT THAT DIFFERS FROM WHAT IS
IN THIS PROSPECTUS.  YOU MUST NOT RELY UPON ANY INFORMATION,  REPRESENTATION  OR
STATEMENT NOT CONTAINED OR  INCORPORATED BY REFERENCE IN THIS  PROSPECTUS.  THIS
PROSPECTUS  DOES NOT  CONSTITUTE AN OFFER TO SELL, NOR IS IT SEEKING AN OFFER TO
BUY, THESE  SECURITIES IN ANY STATE IN WHICH THE OFFER OR SALE IS NOT PERMITTED.
THE  INFORMATION IN THIS PROSPECTUS IS COMPLETE AND ACCURATE AS OF ITS DATE, BUT
THE INFORMATION MAY CHANGE AFTER THAT DATE.

                                   THE COMPANY

Ravenswood  Winery,   Inc.  produces,   markets  and  sells   super-premium  and
ultra-premium wines exclusively under the Ravenswood brand name. The majority of
the wines  produced  and sold by  Ravenswood  are red wines,  including  Merlot,
Cabernet  Sauvignon  and,  particularly,  Zinfandel.  Ravenswood  also  produces
several white wines including Chardonnay.

The  principal  executive  offices of Ravenswood  are located at 18701  Gehricke
Road,  Sonoma,  CA 95476  and its  telephone  number at this  location  is (707)
938-1960.


                                       3
<PAGE>


                                  RISK FACTORS

A reduction in consumer demand for premium red wines could affect our business

         Because a large  percentage  of the wines we produce  are  premium  red
wines, including Merlot, Cabernet Sauvignon and, in particular,  Zinfandel,  our
business  would be harmed  if  consumer  demand  for red  wines in  general,  or
Zinfandel in  particular,  failed to grow or declined.  An overall  reduction in
consumer demand for premium wine would also harm our business.

A  reduction  in the  supply of grapes  and bulk wine  available  to us from the
independent  grape growers and bulk wine  suppliers on whom we rely could reduce
our annual production of wine

         We rely on annual  contracts,  some of which are not in  writing,  with
over 80 independent growers to purchase  substantially all of the grapes used in
our  wine  production.  We  cannot  provide  assurance  that  we will be able to
contract  for the  purchase of grapes at  acceptable  prices from these or other
suppliers  in the  future.  The terms of many of our  purchase  agreements  also
constrain our ability to discontinue purchasing grapes in circumstances where we
might want to do so. Those agreements typically provide that, while either party
may terminate the agreement at any time,  both parties must continue to abide by
its terms for three years following termination.

         We are dependent on bulk wine  suppliers for the  production of several
of our wines,  particularly our Vintners Blend Series.  We do not have contracts
with bulk wine suppliers or agreements  that would protect us from  fluctuations
in the price or  availability of bulk wine. The  availability  and price of bulk
wine significantly affect the quality and production levels of our products that
contain bulk wine. The price,  quality and available  quantity of bulk wine have
fluctuated in the past. It is possible that we will not be able to purchase bulk
wine of acceptable  quality at acceptable  prices and  quantities in the future,
which could  increase the cost or reduce the amount of wine we produce for sale.
This could cause reductions in our sales and profits.

Bad weather, plant diseases,  pests,  including the glassy-winged  sharpshooter,
and other  factors  could  reduce the amount or quality of the grapes we need to
produce our wines

         A  shortage  in the  supply  of  quality  grapes  may  result  from the
occurrence of any number of the factors which determine the quality and quantity
of grape supply, such as weather conditions,  pruning methods,  the existence of
diseases and pests,  and the number of vines  producing  grapes,  as well as the
level of consumer  demand for wine.  Any shortage could cause an increase in the
price of some or all of the grape  varieties  required  for our wine  production
and/or a  reduction  in the amount of wine we are able to  produce,  which could
harm our business and reduce our sales and profits.

         For example,  due to the effects of El Nino, the grape supply available
to us for the 1998 harvest was lower than for the 1997 harvest, which we believe
was an unusually large harvest. Therefore, the inventory of our 1998 vintage may
be less than that of our 1997 vintage.  As a result, the growth of our sales may
be limited  in fiscal  year 2001,  when a portion  of our 1998  vintage  will be
released for sale.


                                       4
<PAGE>


         Factors  which  reduce the  quantity  of grapes may also  reduce  their
quality,  which in turn could reduce the quality or amount of wine we produce. A
deterioration  in the  quality  of our wines  could harm our brand  name,  and a
decrease in our production could reduce our sales and profits.

         Although  we grow  only a  small  portion  of the  grapes  we use,  our
business is still subject to numerous  agricultural risks. Most of the vineyards
that  supply our grapes are  primarily  planted  to  rootstocks  believed  to be
resistant to Phylloxera,  a pest that feeds on susceptible grape rootstocks.  We
purchase   grapes  from  regions  in  California  in  which  the   glassy-winged
sharpshooter  has, or may be encountered.  The  glassy-winged  sharpshooter  can
transmit  Pierce's  Disease to  vineyards.  This  disease is often fatal to wine
grape  vines.  To date,  our access to  supplies of grapes and bulk wine has not
been  negatively  impacted by the spread of the  glassy-winged  sharpshooter  or
Pierce's  Disease.  However,  we cannot be  certain  that  these  vineyards,  or
vineyards from which we obtain grapes in the future, will not become susceptible
to  current  or  new  strains  of  Phylloxera,   plant  insects,   such  as  the
glassy-winged sharpshooter, or diseases, such as Pierce's Disease. Any resulting
reduction in grape supply could reduce our sales and profits.

An oversupply  of grapes may also harm our business by increasing  the supply of
wine sold by our competitors

         The recent  increase  in demand for  premium  wine has  resulted in the
planting of additional vineyards, both domestically and internationally, and the
replanting of existing vineyards to greater  densities,  which could result in a
significant  increase in the supply of premium wine  grapes.  An  oversupply  of
grapes  may  significantly  increase  the amount of premium  wine  produced.  An
increase in the supply of premium wines could harm our business  because we only
produce  premium wines.  Oversupply may also increase the amount of premium wine
available  to  our  distributors  and  retail  outlets,   which  would  increase
competition in our distribution channels.

The loss of Mr.  Foster,  Mr.  Peterson or other key employees  would damage our
reputation and business

         We believe that our success largely depends on the continued employment
of a number of our key  employees,  including W. Reed  Foster,  our chairman and
chief executive officer, and Joel E. Peterson, our president and winemaker.  Any
inability or unwillingness  of Mr. Foster,  Mr. Peterson or other key management
team members to continue in their present capacities could harm our business and
our reputation.  For instance,  if Mr.  Peterson's  relationship with Ravenswood
were to terminate for any reason,  we would need to find a successor  winemaker.
We cannot be  certain  that we could  find or hire a  successor  winemaker  with
skills equivalent to those of Mr. Peterson.

Because a significant  amount of our sales is made through brokers,  a change in
our relationship with any of them could harm our business

         In the 2000 fiscal year, approximately 75% of our gross sales were made
through brokers. A change in our relationship with any of our brokers could harm
our business and reduce our sales.  Our most  successful  broker was responsible
for 21% of our gross sales in the 2000 fiscal year, and our ten most  successful
brokers were responsible for 69% of our gross sales in the 2000 fiscal year.


                                       5
<PAGE>


Because some states have laws that prohibit  distributor  changes, our sales may
be reduced if we cannot replace an under-performing distributor

         Our  sales  outside  of  California   largely  depend  on  the  use  of
distributors.  Our ten largest  distributors  accounted for approximately 23% of
our gross  sales for the 2000 fiscal  year,  and we expect that sales to our ten
largest  distributors  will continue to represent a  substantial  portion of our
sales in the  future.  The laws  and  regulations  of  several  states  prohibit
distributor changes except under limited  circumstances.  As a result, it may be
difficult for us to replace  distributors that do not perform adequately,  which
may reduce our sales and profits.

Our  business  may be harmed if our  distributors  fail to market  our  products
effectively

         We depend largely on our  distributors  in areas outside  California to
market our products to the  restaurants  and retail outlets they service.  Other
premium  wine  producers,  as well as the  producers of  alternative  beverages,
compete for our distributors' marketing resources. A failure by our distributors
to market our products as effectively as they, or other distributors, market our
competitors' products could harm our business.

The market price of our stock may fluctuate due to seasonal  fluctuations in our
wine sales, operating expenses and net income

         We experience seasonal and quarterly  fluctuations in sales,  operating
expenses  and net income.  We have  managed,  and will  continue to manage,  our
business to achieve  long-term  objectives.  In doing so, we may make  decisions
that we  believe  will  enhance  our  long-term  profitability,  even  if  these
decisions may reduce quarterly  earnings.  These decisions include:  (a) when to
release our wines for sale; (b) how to position our wines competitively; and (c)
which  grape and bulk wine  sources to use to produce  our wines.  In  addition,
fluctuations in our distributors'  inventory levels may affect our sales volume.
These and other factors relating to seasonality and business decisions may cause
fluctuations in the market price of our common stock.

         We also compete with popular,  low-priced "generic" wines and with beer
and other alcoholic and  non-alcoholic  beverages both for demand and for access
to distribution channels

         Many of the  producers  of  these  beverages  also  have  significantly
greater financial,  technical,  marketing and public relations resources than we
do.  Our sales  may be  harmed  to the  extent  any  alternative  beverages  are
introduced  that compete with wine.  We may not be able to compete  successfully
against these wine or alternative beverage producers.

A reduction  in our access to, or an  increase  in the cost of, the  third-party
services we use to produce our wine could harm our business

         We utilize third-party facilities,  of which there is a limited supply,
for the production  activities  associated with our wines.  Our inability in the
future to use these or alternative  facilities,  at reasonable prices or at all,
could  increase  the cost or reduce the amount of our  production,  which  could
reduce our sales and our profits.  We do not have long-term  agreements with any
of these facilities. The activities conducted at outside facilities include: (a)
crushing;  (b) fermentation;  (c) storage; (d) blending;  and (e) bottling.  Our
reliance  on these  third-parties  varies  according  to the type of  production
activity. As production increases, we may continue to


                                       6
<PAGE>


rely upon these  third-party  production  facilities.  Reliance on third-parties
will also vary with annual harvest volumes.

A failure to complete the expansion of our facilities as planned could limit our
production of wine and harm our business

         We recently  completed Phase I of our production  facility,  the Quarry
Facility,  and are  currently  utilizing it to full  capacity.  We are currently
planning  to expand the Quarry  Facility,  in order to increase  our  production
capacity.  Our failure to complete  the  expansion  of the Quarry  Facility,  or
otherwise  expand  our  production  capabilities,  would  limit  our  production
capacity,  would require greater use of third-party production  facilities,  and
could reduce our sales and/or  profits.  We expect to utilize the entire  Quarry
Facility fully upon the completion of the contemplated  expansion.  As a result,
any  further  expansion  of  our  production  capacity  may  require  us to  use
third-party  production  facilities or to continue to expand our own  production
capacity.  Our failure to expand our production capacity,  or to secure capacity
from third  parties,  either at  acceptable  prices or at all,  could  limit our
production and reduce our sales and/or profits.

Adverse public opinion about alcohol may harm our business

         In  recent  years,  activist  groups  have used  advertising  and other
methods  to inform the  public  about the  societal  harms  associated  with the
consumption of alcoholic beverages.  These groups have also sought, and continue
to seek,  legislation  to reduce the  availability  of alcoholic  beverages,  to
increase the penalties associated with the misuse of alcoholic beverages,  or to
increase the costs associated with the production of alcoholic  beverages.  Over
time,  these  efforts  could cause a reduction in the  consumption  of alcoholic
beverages  generally, which  could  harm our  business  and reduce our sales and
profits.

         While a number  of  research  studies  suggest  that  moderate  alcohol
consumption  may provide  various  health  benefits,  other studies  conclude or
suggest that  alcohol  consumption  has no health  benefits and may increase the
risk of stroke,  cancer or other illnesses.  An unfavorable report on the health
effects of alcohol consumption could  significantly  reduce the demand for wine,
which could harm our business and reduce our sales and profits.

Contamination of our wines would harm our business

         Because our products are designed for human  consumption,  our business
is  subject  to  hazards  and  liabilities  related  to food  products,  such as
contamination.  A  discovery  of  contamination  in any of  our  wines,  through
tampering or  otherwise,  could result in a recall of our  products.  Any recall
would significantly damage our reputation for product quality,  which we believe
is one of our  principal  competitive  assets,  and  could  seriously  harm  our
business  and sales.  Although we maintain  insurance to protect  against  these
risks,  we may not be able to maintain  insurance on  acceptable  terms and this
insurance may not be adequate to cover any resulting liability.

Increased regulatory costs or taxes would harm our financial performance

         The wine  industry is regulated  extensively  by the Federal  Bureau of
Alcohol,  Tobacco and Firearms,  various foreign  agencies,  and state and local
liquor  authorities.   These  regulations  and  laws  dictate  various  matters,
including:


                                       7
<PAGE>


    o    Excise taxes
    o    Licensing requirements
    o    Trade and pricing practices
    o    Permitted distribution channels
    o    Permitted and required labeling
    o    Advertising
    o    Relationships with distributors and retailers

         Recent and future zoning  ordinances,  environmental  restrictions  and
other legal requirements may limit our plans to expand our production  capacity,
as well as any future development of new vineyards and wineries. Future legal or
regulatory  challenges  to the wine  industry  could also harm our  business and
impact our operating results.

Because our  directors and officers have  significant  control over  Ravenswood,
other  investors do not have as much  influence  on corporate  decisions as they
would if control were less concentrated

         Assuming all convertible debentures held by our directors and executive
officers and their  respective  affiliates  will be  converted,  and all options
exercisable  within 60 days of the date hereof by our  directors  and  executive
officers,  will be exercised,  our  directors  and executive  officers and their
respective  affiliates would  beneficially own 2,230,476 shares of common stock,
or  approximately  45.2%  of our  outstanding  common  stock  and  common  stock
equivalents.  As a  result,  our  directors  and  executive  officers  and their
respective  affiliates have  significant  influence in the election of directors
and the  approval of  corporate  actions  that must be  submitted  for a vote of
shareholders.  The interests of these persons may conflict with the interests of
other  shareholders,  and the  actions  they take or approve  may be contrary to
those desired by the other  shareholders.  This  concentration  of ownership may
also have the effect of delaying,  preventing  or deterring  an  acquisition  of
Ravenswood by a third party.

Natural disasters,  including earthquakes or fires, could destroy our facilities
or our inventory

         California  experiences  earthquake activity from time to time, such as
the recent  earthquake in Napa. The Gehricke Road Facility,  the Quarry Facility
and all of the  third-party  facilities we use to produce and store our wine are
located in areas that are subject to  earthquake  activity.  If we lost all or a
portion of our wine prior to its sale or  distribution as a result of earthquake
activity,  we would lose our  investment  in, and  anticipated  profits and cash
flows from,  that wine. Such a loss would seriously harm our business and reduce
our sales and profits.

         In  addition,  we must store our wine in a limited  number of locations
for a  period  of time  prior  to its  sale  or  distribution.  Any  intervening
catastrophes,  such as fire,  that result in the destruction of all or a portion
of our wine would result in a loss of our investment in, and anticipated profits
and cash flows from,  that wine.  Such a loss would  seriously harm our business
and reduce our sales and profits.


                                       8
<PAGE>


Our small  market size and  relatively  low trading  volume may limit the market
price, liquidity or trading volume of our stock

         Our small size and  relatively low trading volume may reduce the amount
of research  coverage from market  analysts.  This reduced level of coverage may
limit the market price, liquidity or trading volume of our common stock.

Risks associated with potential Year 2000 problems

         Even though to date  Ravenswood has not  experienced any adverse impact
from the transition to the Year 2000,  Ravenswood  cannot provide assurance that
its suppliers  and customers  have not been affected in a manner that is not yet
apparent.  As a  result,  Ravenswood  will  continue  to  monitor  its Year 2000
compliance and Year 2000  compliance of its suppliers and customers.  Ravenswood
will always face the risk presented by our, our vendors' and suppliers' reliance
on technology and technologic services supplied by third parties.

                           FORWARD-LOOKING INFORMATION

This prospectus includes "forward-looking statements" regarding future events or
our future  performance  within the meaning of Section 27A of the Securities Act
and  Section  21E of the  Securities  Exchange  Act of  1934,  as  amended  (the
"Exchange  Act").  All  statements  other than  statements of  historical  facts
included in this  prospectus  or  incorporated  by reference in this  prospectus
regarding  our  financial   position  and  business   strategy  may   constitute
forward-looking statements.  Although we believe that the expectations reflected
in these  forward-looking  statements are reasonable,  we cannot  guarantee that
these expectations will prove to be correct.  Important factors that could cause
actual results to differ  materially  from our  expectations  are listed in this
prospectus,   and  they  include  the  forward-looking  statements  under  "Risk
Factors."   All   subsequent   written  and  oral   forward-looking   statements
attributable  to us or persons  acting on our behalf are expressly  qualified in
their entirety by these statements.

                                 USE OF PROCEEDS

We will not receive any proceeds from the sale of the shares offered pursuant to
this prospectus.  All proceeds will be received by the selling shareholder.  See
"Selling Shareholder."

                                    DILUTION

None of the shares offered hereby are being sold by us. Therefore, there will be
no dilution in our net tangible  book value per share as a result of the sale of
the shares offered hereby.

                              PLAN OF DISTRIBUTION

We are registering all 300,000 shares on behalf of the selling  shareholder.  We
will  receive  no  proceeds  from this  offering.  The  selling  shareholder  or
pledgees,  donees,  transferees or other  successors-in-interest  selling shares
received from the selling  shareholder as a gift,  partnership  distribution  or
other non-sale  related  transfer after the date of this prospectus may sell the
shares from time to time. The selling  shareholder will act  independently of us
in making  decisions  with respect to the timing,  manner and size of each sale.
The sales may be made on one or more exchanges or in the over-the-counter market
or otherwise, at prices and at terms then prevailing or at prices related to the
then current market price, or in


                                       9
<PAGE>


negotiated  transactions.  The selling shareholder may effect these transactions
by selling the shares to or through broker-dealers.

The shares may be sold by one or more of, or a combination of, the following:

      - a block trade in which the broker-dealer so engaged will attempt to sell
the  shares  as agent but may  position  and  resell a  portion  of the block as
principal to facilitate the transaction;

      -  purchases  by  a   broker-dealer   as  principal  and  resale  by  this
broker-dealer for its account through this prospectus;

      - an exchange distribution that complies with the rules of the exchange;

      - ordinary  brokerage  transactions  and  transactions in which the broker
solicits purchasers; and

      - privately negotiated transactions.

To the extent required, this prospectus may be amended or supplemented from time
to time to  describe  a  specific  plan of  distribution.  In  effecting  sales,
broker-dealers  engaged  by  the  selling  shareholder  may  arrange  for  other
broker-dealers to participate in the resales.

The selling shareholder may enter into hedging  transactions with broker-dealers
in  connection  with  distributions  of  the  shares  or  otherwise.   In  these
transactions,  broker-dealers  may  engage in short  sales of the  shares in the
course of hedging the positions  they assume with the selling  shareholder.  The
selling shareholder also may sell shares short and redeliver the shares to close
out these  short  positions.  The selling  shareholder  may enter into option or
other  transactions  with  broker-dealers  which  require  the  delivery  to the
broker-dealer  of the shares.  The  broker-dealer  may then resell or  otherwise
transfer these shares through this prospectus.  The selling shareholder may also
loan or pledge the shares to a  broker-dealer.  The  broker-dealer  may sell the
shares so  loaned,  or upon a default  the  broker-dealer  may sell the  pledged
shares by use of this prospectus.

Broker-dealers  or agents may receive  compensation  in the form of commissions,
discounts or concessions from the selling shareholder.  Broker-dealers or agents
may also receive  compensation  from the  purchasers of the shares for whom they
act as agents or to whom they sell as principals,  or both. Compensation as to a
particular broker-dealer might be in excess of customary commissions and will be
in amounts to be  negotiated  in  connection  with the sale.  Broker-dealers  or
agents and any other participating broker-dealers or the selling shareholder may
be deemed to be  "underwriters"  within  the  meaning  of  Section  2(11) of the
Securities  Act in  connection  with  sales  of  the  shares.  Accordingly,  any
commission, discount or concession received by them and any profit on the resale
of the shares  purchased by them may be deemed to be  underwriting  discounts or
commissions  under the Securities  Act.  Because the selling  shareholder may be
deemed  to be an  "underwriter"  within  the  meaning  of  Section  2(11) of the
Securities  Act,   the  selling  shareholder  will be subject to the  prospectus
delivery requirements of the Securities Act. In addition, any securities covered
by this prospectus which qualify for sale


                                       10
<PAGE>


through Rule 144 promulgated under the Securities Act may be sold under Rule 144
rather than through this prospectus. The selling shareholder has advised us that
he has not entered into any agreements,  understandings or arrangements with any
underwriters or broker-dealers regarding the sale of the securities. There is no
underwriter or  coordinating  broker acting in connection with the proposed sale
of shares by the selling shareholder.

The shares will be sold only through  registered or licensed  brokers or dealers
if required under  applicable  state  securities  laws. In addition,  in certain
states the shares may not be sold unless they have been  registered or qualified
for sale in the  applicable  state or an  exemption  from  the  registration  or
qualification  requirement is available and is complied with.  Under  applicable
rules and  regulations  under the Exchange Act of 1934,  as amended,  any person
engaged  in the  distribution  of the  shares  may not  engage in market  making
activities  with  respect to our common  stock for a period of one  business day
before  the  commencement  of  this  distribution.   In  addition,  the  selling
shareholder will be subject to applicable provisions of the Exchange Act and the
associated rules and regulations under the Exchange Act, including Regulation M,
which  provisions  may limit the timing of purchases  and sales of shares of our
common stock by the selling shareholder.  We will make copies of this prospectus
available  to the  selling  shareholder  and have  informed  him of the need for
delivery of copies of this prospectus to purchasers at or before the time of any
sale of the shares.

We will file a supplement  to this  prospectus,  if required,  under Rule 424(b)
under the Securities Act upon being notified by the selling shareholder that any
material  arrangement has been entered into with a broker-dealer for the sale of
the shares offered  pursuant to this prospectus  through a block trade,  special
offering,  exchange  distribution  or secondary  distribution or a purchase by a
broker or dealer. This supplement will disclose:

      -  the  names  of  the  selling   shareholder  and  of  the  participating
broker-dealer(s);

      - the number of shares involved;

      - the price at which these shares were sold;

      - the  commissions  paid  or  discounts  or  concessions  allowed  to  the
broker-dealer(s), where applicable;

      - that the  broker-dealer(s)  did not conduct any  investigation to verify
the information set out or incorporated by reference in this prospectus; and

      - other facts material to the transaction.

In  addition,  upon being  notified by the selling  shareholder  that a donee or
pledgee  intends to sell more than 500 shares  pursuant to this  prospectus,  we
will file a supplement to this prospectus.

We will bear all costs, expenses and fees in connection with the registration of
the shares. The selling shareholder will bear all commissions and discounts,  if
any,  attributable to his sales of the shares. The selling shareholder may agree
to  indemnify  any  broker-dealer  or agent that  participates  in  transactions
involving sales of the shares against some  liabilities,  including  liabilities
arising under the Securities Act. We and the selling  shareholder have agreed to
indemnify each other against some liabilities in connection with the offering of
the shares, including liabilities arising under the Securities Act.


                                       11
<PAGE>


                              SELLING SHAREHOLDER
<TABLE>
The  following  table sets  forth the name of the  selling  shareholder  and the
number of shares being registered for sale as of the date of the prospectus. The
shares  offered  by this  prospectus  may be  offered  from  time to time by the
selling  shareholder.  The percent of beneficial ownership is based on 4,870,179
shares of common stock outstanding as of October 31, 2000.
<CAPTION>
                                                                                      After Offering
     Name of Selling          Number of Shares        Number of Shares        Number of Shares      Percent
       Shareholder           Beneficially Owned     Registered for Sale
                          Prior to Offering (1)(2)        Hereby
<S>                              <C>                       <C>                  <C>                   <C>
 Joel E. Peterson,               1,329,870                 300,000              1,029,870             27.25%
 Director, President and
 Winemaker
<FN>
(1)  The  figures  for  the  number  of  shares  and the  percentage  of  shares
beneficially  owned by the selling  shareholder  after the offering are based on
the  assumption  that  the  selling  shareholder  will  sell  all of the  shares
registered for sale hereby. The selling  shareholder may offer all, some or none
of the shares  pursuant  to this  prospectus  and, to our  knowledge,  there are
currently no agreements, arrangements or understandings with respect to the sale
of any of the shares. See "Plan of Distribution."

(2)  Includes  10,000  shares  issuable  upon the  exercise of options  that are
exercisable as of October 31, 2000 or within 60 days thereof.
</FN>
</TABLE>

                         WHERE TO FIND MORE INFORMATION

We file  annual,  quarterly  and special  reports,  proxy  statements  and other
information  with the SEC.  You may  read and copy any  document  we file at the
SEC's  public  reference  rooms in  Washington,  D.C.,  New  York,  New York and
Chicago, Illinois. Please call the SEC at 1-800-SEC-0300 for further information
on the public  reference rooms. Our SEC filings are also


                                       12
<PAGE>


available to the public from the SEC's web site at http://www.sec.gov.  Reports,
proxy  statements  and other  information  concerning us are also  available for
inspection at the National  Association  of Securities  Dealers,  Inc. at 1735 K
Street, N.W., Washington, D.C. 20006.

We have  filed  with the SEC a  registration  statement  on Form S-3  under  the
Securities Act with respect to the common stock offered hereby.  This prospectus
does not contain all of the information set forth in the registration  statement
and the exhibits and the schedules thereto.

For further  information  with respect to us and our common stock,  reference is
made  to  the  registration   statement  and  exhibits  and  schedules  thereto.
Statements  contained in this  prospectus  as to the contents of any contract or
other document  referred to are not necessarily  complete,  and, with respect to
any  contract  or  other  document  filed  as an  exhibit  to  the  registration
statement,  each such statement is qualified in all respects by reference to the
applicable exhibit. Copies of the registration statement and the exhibits are on
file  at the  offices  of the  SEC  and  may be  obtained  upon  payment  of the
prescribed  fee  or may be  examined  without  charge  at the  public  reference
facilities of the SEC described above.

The SEC  allows  us to  "incorporate  by  reference"  into this  prospectus  the
documents  we  file  with  them,  which  means  that we can  disclose  important
information to you by referring you to these documents.  The information that we
incorporate by reference  into this  prospectus is considered to be part of this
prospectus.  We  incorporate  by reference  into this  prospectus  the documents
listed below:

o    Our Proxy  Statement on Schedule  14A for the year ended June 30, 2000,  as
     filed with the SEC on October  10,  2000,  pursuant to  Rule 14a-101 of the
     Exchange Act; and

o    Our Annual Report on Form 10-KSB for the year ended June 30, 2000, as filed
     with the SEC on  September  28,  2000,  pursuant  to  Section  13(a) of the
     Exchange Act; and

o    Our Registration Statement No. 000-30002 on Form 8-A, as filed with the SEC
     on February  8, 1999,  in which there is  described  the terms,  rights and
     provisions applicable to our outstanding common stock; and

We also  incorporate by reference  each of the following  documents that we will
file with the SEC after  the date of this  prospectus  until  this  offering  is
completed or after the date of this initial  registration  statement  before the
effectiveness of the registration statement:

o    Reports filed under Sections 13(a) and (c) of the Exchange Act;

o    Definitive  proxy or information  statements  filed under Section 14 of the
     Exchange Act in connection with any subsequent shareholders' meeting; and

o    Any reports filed under Section 15(d) of the Exchange Act.

We will provide,  without charge,  upon written or oral request of any person to
whom a  copy  of  this  prospectus  is  delivered,  a copy  of any or all of the
foregoing  documents and  information  that has been or may be  incorporated  by
reference herein. Requests for such documents and information should be directed
to the following address:


                                       13
<PAGE>


Ravenswood Winery,  Inc.  Attention:  Investor  Relations,  18701 Gehricke Road,
Sonoma, CA 95476. Telephone number (707) 938-1960.

You should rely only on the information incorporated by reference or provided in
this prospectus or the prospectus supplement,  if any. We have authorized no one
to provide you with different  information.  We are not making an offer of these
securities in any state where the offer is not permitted.  You should not assume
that the information in this prospectus is accurate as of any date other than on
the front of this document.

                                  LEGAL MATTERS

The  validity  of the shares  offered  hereby  will be passed upon for us by our
legal counsel Farella Braun + Martel LLP, 235 Montgomery Street, Suite 3000, San
Francisco, CA 94104.

                                     EXPERTS

Our  financial  statements  appearing in our Annual Report (Form 10-KSB) for the
year ended June 30, 2000 have been  audited by  Odenberg,  Ullakko,  Muranishi &
Co.,  LLP,  independent  accountants,  as set  forth  in  their  report  thereon
incorporated  herein by reference.  Such financial  statements are  incorporated
herein by reference in reliance  upon such report given on the authority of such
firm as experts in accounting and auditing.


                                       14
<PAGE>


                                 300,000 SHARES

                             RAVENSWOOD WINERY, INC.

                               18701 Gehricke Road
                                Sonoma, CA 95476

                                  COMMON STOCK

                                   PROSPECTUS

                                _______ ___, 2000

                                     PART II

                     INFORMATION NOT REQUIRED IN PROSPECTUS

ITEM 14.  OTHER EXPENSES OF ISSUANCE AND DISTRIBUTION

The following table sets forth an estimate of the expenses to be incurred by the
Registrant in connection  with the issuance and  distribution  of the securities
being registered:

                                                                      Amount to
                                                                       Be Paid
                                                                       -------

Securities and Exchange Commission Fee..............................   $ 1,224
Legal Fees and Expenses.............................................   $ 5,000
Accounting Fees and Expenses........................................   $ 3,000
Printing Expenses...................................................   $   500
Miscellaneous.......................................................   $   276

Total...............................................................   $10,000
 .................................................................... ===========

ITEM 15.  INDEMNIFICATION OF DIRECTORS AND OFFICERS

Article  FIFTH of our Articles of  Incorporation,  as amended,  provides for the
indemnification  of our officers and directors to the fullest extent permissible
under California law.  Section 5.8 of our Bylaws requires us to indemnify,  and,
in certain instances,  advance expenses to, our agents,  with respect to certain
costs,  expenses,  judgments,  fines,  settlements and other amounts incurred in
connection  with any proceeding,  to the fullest extent  permitted by applicable
law. Persons covered by this  indemnification  provision include our current and
former directors,  officers,  employees and other agents, as well as persons who
serve at our  request as  directors,  officers,  employees  or agents of another
enterprise.


                                       15
<PAGE>


Section  317(b)  of the  General  Corporations  Law of the  State of  California
provides that a corporation may indemnify any person who was or is a party or is
threatened to be made a party to any  proceeding,  other than an action by or in
the right of the  corporation  to procure a judgment in its favor,  by reason of
the fact that such the person is or was a director,  officer,  employee or other
agent of the corporation,  against expenses,  judgments,  fines, settlements and
other amounts actually and reasonably incurred in connection with the proceeding
if the agent acted in good faith and in a manner the agent  reasonably  believed
to be in the best  interests of the  corporation  and, in the case of a criminal
proceeding, had no reasonable cause to believe the conduct was unlawful.

Section  317(c) of the California  Corporations  law provides that a corporation
shall have power to indemnify  any agent who was or is a party or is  threatened
to be made a party to any threatened,  pending or completed  action by or in the
right of the  corporation  to procure a  judgment  in its favor by reason of the
fact  that  the  person  is or was  an  agent,  against  expenses  actually  and
reasonably incurred by the agent in connection with the defense or settlement of
the action if the agent  acted in good faith and in a manner the agent  believed
to be in the best interest of the corporation and its shareholders.

Section 317(c) further provides that no  indemnification  may be made for any of
the  following:  (i) in respect  of any  claim,  issue or matter as to which the
agent shall have been adjudged to be liable to the corporation,  unless and only
to the extent that the court in which such  proceeding  is or was pending  shall
determine  that the agent is fairly and reasonably  entitled to  indemnification
for  expenses,  (ii) of amounts  paid in settling or  otherwise  disposing  of a
pending  action  without  court  approval  and  (iii) of  expenses  incurred  in
defending a pending  action  which is settled or  otherwise  disposed of without
court approval.

Section  317(d) of the  Corporations  law requires that an agent be  indemnified
against  expenses  actually and reasonably  incurred to the extent the agent has
been  successful  on the merits in the  defense of  proceedings  referred  to in
subdivisions  (b) or (c) of Section 317.  Except as provided in Section  317(d),
and pursuant to Section 317(e),  indemnification under Section 317 shall be made
by the corporation only if specifically authorized and upon a determination that
indemnification is proper under the circumstances  because the agent has met the
applicable standard of conduct set forth in Section 317(b) or (c), by any of the
following:  (i) a majority vote of a quorum  consisting of directors who are not
parties to the proceeding, (ii) if such a quorum of directors is not obtainable,
by  independent  legal  counsel  in a written  opinion,  (iii)  approval  of the
shareholders,  provided that any shares owned by the agent may not be counted in
this vote, or (iv) the court in which such proceeding is or was pending.

Pursuant to Section 317(f) of the Corporations  law, the corporation may advance
expenses  incurred in defending any proceeding upon receipt of an undertaking by
the agent to repay the amount if it is ultimately  determined  that the agent is
not entitled to be indemnified.

Section 317(h) provides, with certain exceptions,  that no indemnification shall
be made under Section 317 where it appears that it would be inconsistent  with a
provision of the corporation's articles,  bylaws, a shareholder resolution or an
agreement which prohibits or otherwise limits indemnification, or where it would
be inconsistent  with any condition  expressly imposed by a court in approving a
settlement.


                                       16
<PAGE>


Section 317(i)  authorizes a corporation  to purchase and maintain  insurance on
behalf of an agent for  liabilities  arising  by reason of the  agent's  status,
whether  or not the  corporation  would  have the power to  indemnify  the agent
against liability under the provisions of Section 317.

Section 5.8 of our Bylaws  authorizes  us to purchase and maintain  insurance on
behalf of any person  indemnified  by us. We currently  maintain a directors and
officers liability policy in the amount of $5,000,000.

We have entered into  indemnification  agreements with each of our Directors and
executive officers. The indemnification  agreements supplement the provisions of
our  Articles  of  Incorporation  that  eliminate  the  potential  liability  of
Directors and officers to our company or its shareholders in certain situations,
as permitted by law.

ITEM 16.  EXHIBITS

The following is a list of Exhibits filed as part of the Registration Statement:

5.1    Opinion of Farella Braun + Martel LLP.

23.1   Consent of Odenberg Ullako, Muranishi & Co., LLP

23.2   Consent of Farella Braun + Martel LLP (included in Exhibit 5.1)

24     Power of Attorney (contained on page 19).

ITEM 17.  UNDERTAKINGS

Insofar as indemnification  for liabilities  arising under the Securities Act of
1933 may be permitted to  directors,  officers  and  controlling  persons of the
Registrant pursuant to the foregoing  provisions,  or otherwise,  the Registrant
has been advised that in the opinion of the Securities  and Exchange  Commission
such  indemnification  is against public policy as expressed in the Act, and is,
therefore,  unenforceable. In the event that a claim for indemnification against
such liabilities  (other than payment by the Registrant of expenses  incurred or
paid by a  director,  officer or  controlling  person of the  Registrant  in the
successful  defense of any  action,  suit or  proceeding)  is  asserted  by such
director,  officer or controlling person in connection with the securities being
registered, the Registrant will, unless in the opinion of its counsel the matter
has been  settled by  controlling  precedent,  submit to a court of  appropriate
jurisdiction the question whether such  indemnification  by it is against public
policy as expressed in the Act and will be governed by the final adjudication of
such issue.

The undersigned Registrant hereby undertakes:

(1) To file,  during  any  period in which  offers or sales  are being  made,  a
post-effective amendment to this registration statement;

(i) To include any prospectus required by Section 10(a)(3) of the Securities Act
of 1933;

(ii) To  reflect  in the  prospectus  any  facts or  events  arising  after  the
effective date of the registration  statement (or the most recent post-effective
amendment  thereof)  which,  individually  or  in  the  aggregate,  represent  a
fundamental  change in the information set forth in the registration


                                       17
<PAGE>


statement.  Notwithstanding the foregoing, any increase or decrease in volume of
securities  offered (if the total dollar value of  securities  offered would not
exceed that which was  registered) and any deviation from the low or high end of
the estimated  maximum offering range may be reflected in the form of prospectus
filed with the  Commission  pursuant  to Rule 424(b) if, in the  aggregate,  the
changes in volume and price  represent  no more than a 20 percent  change in the
maximum  aggregate  offering price set forth in the "Calculation of Registration
Fee" table in the effective registration statement;

(iii)  To  include  any  material  information  with  respect  to  the  plan  of
distribution  not  previously  disclosed  in the  registration  statement or any
material change to such information in the registration statement;

Provided,  however,  that  paragraphs  (1)(i) and (1)(ii) of this section do not
apply if the registration  statement is on Form S-3 and the information required
to be included in a post-effective amendment by those paragraphs is contained in
periodic  reports filed with or furnished to the  Commission  by the  registrant
pursuant to section 13 or section 15(d) of the  Securities  Exchange Act of 1934
that are incorporated by reference in the registration statement.

(2) That, for the purpose of determining  any liability under the Securities Act
of  1933,  each  such  post-effective  amendment  shall  be  deemed  to be a new
registration  statement  relating to the  securities  offered  therein,  and the
offering of such  securities at that time shall be deemed to be the initial bona
fide offering thereof.

(3) To remove from  registration by means of a  post-effective  amendment any of
the securities  being  registered  which remain unsold at the termination of the
offering.

The  undersigned   registrant  hereby  undertakes  that,  for  the  purposes  of
determining  any liability  under the Securities Act of 1933, each filing of the
registrant's  annual  report  pursuant to section  13(a) or section 15(d) of the
Securities  Exchange  Act of  1934  that is  incorporated  by  reference  in the
registration  statement shall be deemed a new registration statement relating to
the securities offered therein, and the offering of such securities at that time
shall be deemed to be the initial bona fide offering thereof.

                                   SIGNATURES

Pursuant to the  requirements  of the  Securities  Act of 1933, as amended,  the
Registrant certifies that it has reasonable grounds to believe that it meets all
of the requirements for filing on Form S-3 and has duly caused this registration
statement  to be  signed  on its  behalf  by  the  undersigned,  thereunto  duly
authorized, in the Sonoma, State of California, on October 30, 2000.

                                         RAVENSWOOD WINERY, INC.

                                         By: /s/ W. Reed Foster
                                            ------------------------------------
                                            W. Reed Foster
                                            Chief Executive Officer and
                                            Chairman of the Board of Directors


                                       18
<PAGE>


                                POWER OF ATTORNEY

         KNOW  ALL MEN BY THESE  PRESENTS,  that  each  person  whose  signature
appears below constitutes and appoints W. Reed Foster, Joel E. Peterson,  Justin
M. Faggioli and Callie S. Konno, and each of them, such person's true and lawful
attorneys-in-fact,  each  with  power  of  substitution  to  sign  any  and  all
amendments to this  registration  statement  (including  without  limitation any
post-effective amendments thereto), and to file same, with all exhibits thereto,
and other  documents in connection  therewith,  with the Securities and Exchange
Commission,  granting  unto  said  attorneys-in-fact  and agent  full  power and
authority to do and perform each and every act and thing requisite and necessary
to be done in connection therewith, as fully to all intents and purposes as such
person might or could do in person,  hereby  ratifying and  confirming  all that
said  attorneys-in-fact  or substitutes,  may lawfully do or cause to be done by
virtue thereof.


                                       19
<PAGE>


Pursuant to the  requirements  of the Securities  Act of 1933, as amended,  this
registration  statement  has  been  signed  by  the  following  persons  in  the
capacities indicated on October 30, 2000.

                                    By:   /s/ W. Reed Foster
                                          --------------------------------------
                                          W. Reed Foster
                                          Chief Executive Officer
                                          and Chairman of the Board of Directors
                                          (Principal Executive Officer)

                                    By:   /s/ Callie S. Konno
                                          --------------------------------------
                                          Callie S. Konno
                                          Chief Financial Officer
                                          (Principal Financial and
                                          Accounting Officer

                                   By:    /s/ Joel E. Peterson
                                          --------------------------------------
                                          Joel E. Peterson
                                          President, Winemaker and Director

                                   By:    /s/ Justin M. Faggioli
                                          --------------------------------------
                                          Justin M. Faggioli
                                          Senior Vice President and Director

                                    By:
                                          --------------------------------------
                                          James F. Wisner
                                          Director

                                   By:
                                          --------------------------------------
                                          Robert E. McGill, III
                                          Director

                                   By:
                                          --------------------------------------
                                          John D. Nichols
                                          Director


                                       20

<PAGE>

                               INDEX TO EXHIBITS

No.  Description of Document
---  -----------------------

5.1    Opinion of Farella Braun + Martel LLP.

23.1   Consent of Odenberg Ullako, Muranishi & Co., LLP.

23.2   Consent of Farella Braun + Martel LLP (included in Exhibit 5.1).

24     Power of Attorney (contained on page 19).


                                       21




© 2022 IncJournal is not affiliated with or endorsed by the U.S. Securities and Exchange Commission