HELLO DIRECT INC /DE/
10-Q, 1998-07-24
CATALOG & MAIL-ORDER HOUSES
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                                 UNITED STATES
                       SECURITIES AND EXCHANGE COMMISSION
                             WASHINGTON, D.C. 20549

                                   FORM 10-Q

[X]  QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE
ACT OF 1934    For the quarterly period ended June 30, 1998
                                       or
[_]  TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES
EXCHANGE ACT OF 1934
     For the transition period from ____________________  to  _________________

                         COMMISSION FILE NUMBER 0-25524


                               HELLO DIRECT, INC.
             (Exact name of registrant as specified in its charter)


                   DELAWARE                            94-3043208
        (State or other jurisdiction of              (IRS Employer
          incorporation or organization)              Identification No.)



               5893 RUE FERRARI                          95138-1858
             SAN JOSE, CALIFORNIA                        (Zip Code)
   (Address of principal executive offices)


      Registrant's telephone number, including area code:  (408) 972-1990

     Indicate by check mark whether the registrant (1) has filed all reports
required to be filed by Section 13 or 15(d) of the Securities Exchange Act of
1934 during the preceding 12 months (or for such shorter period that the
registrant was required to file such reports), and (2) has been subject to such
filing requirements for the past 90 days.
                               Yes  X   No     
                                  -----    -----          


Indicate the number of shares outstanding of each of the issuer's classes of
common stock, as of the latest practicable date.

                                              Outstanding at
          Class                               July 24, 1998
          -----                               -------------
Common Stock, Par Value $.001                   5,112,757
<PAGE>




HELLO DIRECT, INC.
FORM 10-Q QUARTERLY REPORT

TABLE OF CONTENTS



PART I - Financial Information

Item 1. -- Financial Statements 

        Condensed Balance Sheets as of June 30, 1998 and December 31, 1997

        Condensed Statements of Operations for the Three and Six Months 
        Ended June 30, 1998 and 1997          

        Condensed Statements of Cash Flows for the Six Months Ended
        June 30, 1998 and 1997  

        Notes to Condensed Financial Statements                 

Item  2. -- Management's Discussion and Analysis of Financial 
        Condition and Results of Operations

        Results of Operations           

        Liquidity and Capital Resources         

        Additional Factors Affecting Future Performance         


Part II - Other Information

Items 1 through 3 and Item 5 are not applicable with respect to the 
current reporting period.

Item 4 - Submission of matters to a vote of security holders            

Item 6. - Exhibits and Reports on Form 8-K              

Signatures                      

Part 1.  Financial Information
Item 1.   Financial Statements

                              HELLO DIRECT, INC.
                           CONDENSED BALANCE SHEETS
                                 (In thousands)
<TABLE>
<CAPTION>
                                                   June 30,       December 31,
                                                   1998           1997
                                                   -------------  -------------
                                                   (unaudited)
<S>                                                <C>            <C>
                             ASSETS
Current assets:
     Cash and cash equivalents                           $1,707         $5,135
     Short-term investments                               6,499          3,830
     Trade accounts receivable, less allowance for
       returns and doubtful accounts                      6,524          5,752
     Inventories                                          6,111          5,137
     Deferred tax assets                                    677            821
     Other current assets                                 1,453          1,771
                                                   -------------  -------------
      Total current assets                               22,971         22,446

Notes receivable                                          4,393          4,542
Property and equipment, net                               4,663          4,819
Long-term deferred tax assets                                 -             25
                                                   -------------  -------------
     Total assets                                       $32,027        $31,832
                                                   =============  =============

           LIABILITIES AND STOCKHOLDERS' EQUITY
Current liabilities:
     Accounts payable                                    $2,669         $3,856
     Accrued expenses                                     1,176          1,319
                                                   -------------  -------------
      Total current liabilities                           3,845          5,175
Non-current liabilities                                     200              -
                                                   -------------  -------------
      Total liabilities                                   4,045          5,175

Stockholders' equity:
     Common stock                                             5              5
     Additional paid-in capital                          28,188         28,045
     Accumulated deficit                                    234           (948)
     Less treasury stock, at cost                          (445)          (445)
                                                   -------------  -------------
      Total stockholders' equity                         27,982         26,657
                                                   -------------  -------------
      Total liabilities and stockholders' equity        $32,027        $31,832
                                                   =============  =============
</TABLE>
           See accompanying notes to condensed financial statements.
<PAGE>

                              HELLO DIRECT, INC.
                         CONDENSED STATEMENTS OF INCOME
                     (In thousands, except per share data)
                                  (unaudited)
<TABLE>
<CAPTION>
                                         Three Months Ended    Six Months Ended
                                              June 30,             June 30,
                                       -------------------  --------- ---------
                                       1998      1997       1998      1997
                                       --------- ---------  --------- ---------
<S>                                    <C>       <C>        <C>       <C>
Net sales                               $16,620   $15,318    $34,530   $31,254
Cost of goods sold                        7,670     7,542     15,989    15,395
                                       --------- ---------  --------- ---------
      Gross profit                        8,950     7,776     18,541    15,859

Selling, general and administrative
  expenses                                7,866     6,923     16,076    14,264
Product development expenses                323       371        902       781
                                       --------- ---------  --------- ---------
      Operating income                      761       482      1,563       814
Other income - net                          204       152        407       321
                                       --------- ---------  --------- ---------
      Income before income taxes            965       634      1,970     1,135
Income taxes                                386       264        788       465
                                      --------- ---------  --------- ---------
      Net income                           $579      $370     $1,182      $670
                                       ========= =========  ========= =========

Basic per share amounts:
  Net income                              $0.11     $0.07      $0.23     $0.13
                                       ========= =========  ========= =========
  Weighted average shares outstanding     5,111     5,031      5,100     5,023
                                       ========= =========  ========= =========
Diluted per share amounts:
  Net income                              $0.11     $0.07      $0.23     $0.13
                                       ========= =========  ========= =========
  Weighted average shares outstanding     5,242     5,110      5,211     5,089
                                       ========= =========  ========= =========
</TABLE> 
           See accompanying notes to condensed financial statements.
<PAGE>

                              HELLO DIRECT, INC.
                      CONDENSED STATEMENTS OF CASH FLOWS
                                (unaudited)
<TABLE>
<CAPTION>
                                                               Six Months Ended
                                                                   June 30,
                                                        ------------------------
                                                         1998         1997
                                                        -----------  -----------
<S>                                                      <C>          <C>
Cash flows from operating activities:
   Net income                                                $1,182         $670
   Adjustments to reconcile net income to net cash
   provided (used in) operating activities:
        Depreciation and amortization                           800          584
        Deferred income taxes                                   257          364
        Deferred rent                                            90            -
        Allowance for returns and doubtful accounts             (75)         109
        Changes in items affecting operations:     
             Trade accounts receivable                         (687)      (1,086)
             Inventories                                       (974)        (806)
             Other current assets                               318       (1,010)
             Accounts payable and accrued expenses           (1,308)       1,301
                                                         -----------  -----------
        Net cash provided (used) in operating activities       (397)         126
                                                         -----------  -----------
Cash flows from investing activities:
   Purchases of property and equipment                         (643)      (1,861)
   Decrease (increase) in investments                        (2,669)       2,400
   Funding of note receivable                                     -       (1,227)
   Payments received on note receivable                         138            -
                                                         -----------  -----------
        Net cash used in investing activities                (3,174)        (688)
                                                         -----------  -----------
Cash flows from financing activities:
   Payments on capital lease obligations                          -          (18)
   Sale of common stock, net                                    143           95
                                                         -----------  -----------
        Net cash provided by financing activities               143           77
                                                         -----------  -----------
Net decrease in cash and cash equivalents                    (3,428)        (485)
Cash and cash equivalents at beginning of period              5,135        2,492
                                                         -----------  -----------
Cash and cash equivalents at end of period                   $1,707       $2,007
                                                         ===========  ===========
</TABLE>
           See accompanying notes to condensed financial statements.
<PAGE>





HELLO DIRECT, INC.
NOTES TO CONDENSED FINANCIAL STATEMENTS

1. Interim Financial Statements

In the opinion of the management of Hello Direct, Inc. (the 
"Company"), the accompanying unaudited financial statements include 
all adjustments, consisting only of normal recurring adjustments 
necessary to present fairly the financial information set forth 
therein. 

The condensed financial statements have been prepared by the Company 
without audit and are subject to year-end adjustment.  Certain 
information and footnote disclosures normally included in financial 
statements prepared in accordance with generally accepted accounting 
principles have been condensed or omitted pursuant to the rules and 
regulations of the Securities and Exchange Commission.  

It is suggested that these interim statements be read in conjunction 
with the audited financial statements and notes thereto included in 
the Company's annual report (Commission File Number 0-25524) filed on 
Form 10-K for the fiscal year ended December 31, 1997. 

Results of operations for the three and six-month periods ended June 
30, 1998 are not necessarily indicative of future financial results.

2. Net Income Per Share

There were no adjustments to net income for purposes of the 
calculation of diluted net income per share.  The table below 
reconciles basic weighted average shares outstanding to diluted 
weighted average shares outstanding:

                                        Three months ended      Six months ended
                                            June 30,               June 30,
                                          1998       1997        1998       1997
                                    ---------- ----------  ---------- ----------
Basic weighted shares outstanding    5,111,000  5,031,000   5,100,000  5,023,000

Common stock options utilizing
  treasury stock method when dilutive  131,000     79,000     111,000     66,000
                                    ---------- ----------  ---------- ----------
Diluted weighted shares outstanding  5,242,000  5,110,000   5,211,000  5,089,000
                                    ========== ==========  ========== ==========

3. Recently Adopted Accounting Pronouncements

In 1997, the Financial Accounting Standards Board issued SFAS No. 130, 
"Reporting Comprehensive Income," and SFAS No. 131, "Disclosures About 
Segments of an Enterprise and Related Information."  The Company 
adopted both of these standards on January 1, 1998.  The adoption of 
SFAS No. 130 and SFAS No. 131 did not have a material effect on the 
financial statements of the Company.

Item 2. -- Management's Discussion and Analysis of Financial Condition 
and Results of Operations.

This Management's Discussion and Analysis section contains forward-
looking statements that involve risks and uncertainties.  The 
Company's actual results may differ significantly from the results 
discussed in the forward-looking statements.  Factors that might cause 
such a difference include, but are not limited to, those discussed 
below and in the Company's reports filed with the Securities and 
Exchange Commission including the Company's annual report on Form 10-K 
for the year ended December 31, 1997 (the "Form 10-K"). The forward-
looking statements contained herein are made as of the date hereof, 
and the Company assumes no obligation to update such forward-looking 
statements or to update reasons actual results could differ materially 
from those anticipated in such forward-looking statements.  Forward-
looking statements are identified with an asterisk (*).

RESULTS OF OPERATIONS

Three Months Ended June 30, 1998 Compared to Three Months Ended June 
30, 1997

Net Sales.      Net sales reflect total sales less a provision for 
returns.  Net sales increased $1,302,000 or 8.5% to $16,620,000 in the 
three-month period ended June 30, 1998, from $15,318,000 for the 
comparable period in 1997. This increase was primarily attributable to 
a 1.5% increase in the number of catalogs mailed, to 6.7 million from 
6.6 million, and an increase in the average order size, to $257 from 
$253.

Gross Profit.    Gross profit increased $1,174,000 or 15.1% to 
$8,950,000 in the three-month period ended June 30, 1998, from 
$7,776,000 for the comparable period in 1997.  The gross margin for 
the three-month period was 53.8% for 1998 versus 50.8% for 1997. This 
increase in gross margin was the result of a shift in product mix 
toward higher margin products including a larger percentage of 
proprietary products which carry higher gross margins.

Selling, General and Administrative Expenses.   Selling, general and 
administrative expenses increased $943,000 or 13.6% to $7,866,000 in 
the three-month period ended June 30, 1998, from $6,923,000 for the 
comparable period in 1997.  The increase for the three-month period in 
1998 compared to the same period in 1997 was associated with planned 
headcount additions to the Company's corporate (outbound) 
telemarketing group and administrative management group, and to 
consulting costs incurred in the initial evaluation and selection of 
software solutions as part of the Company's systems evolution and
upgrade plan.   As a percentage of net sales, these expenses for the
three-month  period increased to 47.3% in 1998 as compared to 45.2%
for the same  three-month period in 1997. A significant portion of
the Company's  selling, general and administrative expenses are
related to the  production, printing and distribution of its
catalog.  Any significant  increase in the cost of paper or postage,
or deterioration in the  response rates to mailings, would have a
material adverse effect on  the Company's operating results.

Product Development Expenses.   Product development expenses declined 
$48,000 or 12.9% to $323,000 for the three-month period ended June 30, 
1998, from $371,000 for the comparable period in 1997.  As a 
percentage of net sales, these expenses for the three-month period 
were 1.9% for 1998 versus 2.4% for the same three-month period in 
1997.  The decline was due to a project schedule revision for the 
development of new products to be introduced later this year.  It is 
anticipated these expenses will fluctuate from time to time based upon 
the number and character of the products under development, however, 
the Company believes these expenses, as a percentage of net sales, 
will increase for the year ending December 31, 1998, over the prior 
year.*

Other Income-net.  Other income includes interest income of $203,000 
for the three-month period ended June 30, 1998 versus $152,000 for the 
comparable period in 1997. The interest income relates to interest 
earned on cash investments, short-term investments and on the 
outstanding note receivable.

Net Income.     Net income increased $209,000 or 56.5% to $579,000 in the 
three month period ended June 30, 1998, from $370,000 for the 
comparable period in 1997.  This increase was due to the reasons 
discussed above.


Six Months Ended June 30, 1998 Compared to Six Months Ended June 30, 
1997

Net Sales.      Net sales increased $3,276,000 or 10.5% to $34,530,000 in 
the six-month period ended June 30, 1998, from $31,254,000 for the 
comparable period in 1997. 

Gross Profit.    Gross profit increased $2,682,000 or 16.9% to 
$18,541,000 in the six-month period ended June 30, 1998, from 
$15,859,000 for the comparable period in 1997.  The gross margin for 
the six-month period was 53.7% for 1998 versus 50.7% for 1997. This 
increase in gross margin was the result of a shift in product mix 
toward higher margin products including a larger percentage of 
proprietary products which carry higher gross margins.

Selling, General and Administrative Expenses.   Selling, general and 
administrative expenses increased $1,812,000 or 12.7% to $16,076,000 
in the six-month period ended June 30, 1998, from $14,264,000 for the 
comparable period in 1997. The dollar increase for the six-month 
period in 1998 compared to the same period in 1997 was associated with 
planned headcount additions to the Company's corporate (outbound) 
telemarketing group, administrative management group, product 
management team, customer care activities and consulting costs.  As a
percentage of net  sales, these expenses for the three-month period
increased to 46.6% in  1998 as compared to 45.6% for the same
six-month period in 1997. A  significant portion of the Company's
selling, general and  administrative expenses are related to the
production, printing and  distribution of its catalog.  Any
significant increase in the cost of  paper or postage, or
deterioration in the response rates to mailings,  would have a
material adverse effect on the Company's operating  results.

Product Development Expenses.   Product development expenses increased 
$121,000 or 15.5% to $902,000 for the six-month period ended June 30, 
1998, from $781,000 for the comparable period in 1997.  As a 
percentage of net sales, these expenses for the six-month period were 
2.6% for 1998 versus 2.5% for the same six-month period in 1997. The 
increase was due to the development of new products scheduled for 
introduction later this year.  It is anticipated these expenses will 
fluctuate from time to time based upon the number and character of the 
products under development, however, the Company believes these 
expenses, as a percentage of net sales, will increase for the year 
ending December 31, 1998, over the prior year.*

Other Income-net.  Other income includes interest income of $408,000 
for the six-month period ended June 30, 1998 versus $320,000 for the 
comparable period in 1997. The interest income relates to interest 
earned on cash investments, short-term investments and on the 
outstanding note receivable. 

Net Income.     Net income increased $512,000 or 76.4% to $1,182,000 in 
the six-month period ended June 30, 1998, from $670,000 for the 
comparable period in 1997.  This increase was due to the reasons 
discussed above.

LIQUIDITY AND CAPITAL RESOURCES

The Company's primary sources of liquidity have been cash flow from 
operations, proceeds from its initial public offering, venture capital 
equity and debt financing, and borrowings under its revolving bank 
line of credit.

Cash used in operating activities during the six-month period ended 
June 30, 1998 was $397,000.  This was the result of $2,254,000 
provided by net income, depreciation and amortization and other non-
cash charges offset by $2,651,000 of changes in operating assets and 
liabilities. Cash used in investing activities for the six-month 
period ended June 30, 1998 was $3,174,000, due primarily to purchases 
of property and equipment of $643,000 and an increase in short-term 
investments of $2,669,000, offset by $138,000 of principal payments 
received on the note receivable. Cash provided by financing activities 
during the six-month period ended June 30, 1998, was $143,000, 
relating primarily to the issuance of common stock pursuant to the 
Company's employee stock purchase plan.

Additions to equipment during the six-month period ended June 30, 1998 
were $643,000 compared to $1,861,000 for same period in the prior 
year. The Company plans to expend between $2,000,000 and $2,500,000 
for capital equipment for the year ending December 31, 1998.* 

The Company believes funds generated from operations, together with 
available funds remaining from the net proceeds of its initial public 
offering, will be sufficient to finance its working capital needs for 
the foreseeable future.*   Should the Company require additional funds, 
it has available though a major financial institution a $7,000,000 
unsecured revolving line of credit at that institution's prime lending 
rate. During the six-month period ended June 30, 1998, the Company did 
not directly borrow against this credit facility.

Impact of the Year 2000 Issue

The year 2000 issue results from computer programs written using a two
digit date field rather than four to define the applicable year.
Certain of the Company's computer programs utilizing a two digit date
field may recognize a date using "00" as the year 1900 rather than the
year 2000. This could potentially result in a system failure or
miscalculations causing disruptions of operations, including, among
other things, a temporary inability to process transactions, send
invoices, or engage in other similar normal business activities. The
Company plans to upgrade its computer software to increase operational
efficiencies and information analysis and ensure that the new systems
properly recognize dates beyond December 31, 1999. The cost of this
upgrade project, as it relates to the year 2000 issue, is not expected
to have a material effect on the operations of the Company and will be
funded through operating cash flows.

ADDITIONAL FACTORS AFFECTING OPERATING RESULTS AND MARKET PRICE OF 
STOCK

        Hello Direct operates in a rapidly changing environment that 
involves a number of uncertainties, some of which are beyond the 
Company's control.  In addition to the uncertainties described 
elsewhere in this report, these uncertainties include:

        Future Operating Results Uncertain.  The Company has grown rapidly 
and achieved profitability in the past five years as a result of a 
substantial increase in catalog mailings, strong growth in the number 
of active customers and the success of its product offering, 
particularly of its proprietary headset products.  There can be no 
assurance that the Company will maintain profitability on a quarterly 
or annual basis or continue to increase its net sales.  Continued 
growth in the Company's net sales will depend on, among other things, 
the Company's ability to increase sales to existing customers, grow 
its customer base and expand its product offering.  The Company's 
operating results could be materially adversely affected if the 
Company were to experience lower than anticipated catalog response 
rates from existing and prospective customers, higher than anticipated 
product return rates or higher than anticipated increases in paper and 
postal costs.  There can be no assurance that the Company will 
continue to achieve growth in net sales or that such growth will 
offset increases in operating expenses.  Operating results could also 
be materially adversely affected by delays in new product 
introductions, poor product selection and market acceptance of new 
products or increased competition.  See "Management's Discussion and 
Analysis of Financial Condition and Results of Operations."

        Fluctuations in Quarterly Operating Results.  The Company has 
experienced in the past and will experience in the future quarterly 
variations in net sales and net income as a result of many factors, 
including the number and timing of catalog mailings; catalog response 
rates; product mix; the level of selling, general and administrative 
expenses; the timing and level of product development expenses; and 
the timing and success of new product introductions by the Company or 
its competitors.  The Company's planned operating expenditures are 
based on sales forecasts.  If net sales are below expectations in any 
given quarter, operating results would be materially adversely 
affected.  Due to the foregoing factors, it is possible that in some 
future quarter the Company's operating results will be below the 
expectations of public market analysts and investors.  In such event, 
the price of the Company's Common Stock would likely be materially 
adversely affected.

        Rapidly Changing Technology; Need to Successfully Develop New 
Products.  The market for telecommunications products is generally 
characterized by rapidly changing technology that can render existing 
products obsolete and unmarketable.  The Company believes its current 
and future success will depend on its ability to use its direct 
customer contacts and product development capabilities to identify, 
develop or source and successfully introduce and market in a timely 
manner both enhancements to its existing products and new products 
that respond effectively to technological change.  The Company has 
experienced delays in the past in introducing certain of its products 
and could encounter similar technical difficulties in the future that 
will result in delayed product introductions or expensive recalls.  
There can be no assurance that the Company will be successful in 
anticipating technological changes or in selecting and developing new 
and enhanced products on a timely basis, or that, once developed or 
sourced, any such products will gain market acceptance. 

        Dependence on Headset Products.  More than 50% of the Company's net 
sales in the first two quarters of 1998 were derived from sales of the 
Company's proprietary telephone headset products, which have higher 
gross margins than its other products.  The Company anticipates that 
these headset products will continue to account for a significant 
portion of its net sales and profits in the foreseeable future. *   If 
sales of the Company's telephone headset products were to decline 
significantly for any reason, or the gross margins on such products 
were to decrease significantly for any reason, including competitive 
pressures or technological obsolescence, the Company's operating 
results would be materially adversely affected. 

        Dependence on Sole or Limited Source Suppliers and Foreign 
Manufacturing.  A substantial portion of the Company's private label 
and proprietary products are manufactured by a  relatively small 
number of manufacturers, and most of such products, including all 
headset products, are manufactured by only three sources.  To date, 
the Company has been able to obtain adequate supplies of these 
products, although on occasion the Company has incurred additional 
delivery costs to air ship products to obtain inventory in a timely 
manner.  The Company's inability in the future to obtain sufficient 
quantities of sole or limited source products, or to develop 
alternative sources, would result in shortages of such products, which 
would have a material adverse effect on the Company's net sales and 
operating results.

        A substantial portion of Hello Direct's proprietary products are 
manufactured to its specifications by Seo Won K-Tec, Inc., located in 
South Korea and the Philippines, Sinoca Enterprises Co. Ltd., located 
in Taiwan, and Transtech Electronics Pte. Ltd., located in Singapore.  
Each of these manufacturers is a substantial supplier to the Company, 
and products manufactured by these manufacturers represented 
approximately 50% of the Company's net sales in the first two quarters 
of 1998.  The Company has no long-term contracts with such 
manufacturing sources and competes with other companies for production 
facilities.  Although the Company believes that it has established 
close relationships with these foreign manufacturing sources, the 
Company's future success will depend in large measure upon its ability 
to maintain such relationships.

        The Company's business is subject to the risks generally associated 
with doing business abroad, such as foreign governmental regulations, 
political unrest, disruptions or delays in shipments and changes in 
economic conditions in countries in which the Company's manufacturing 
sources are located.  The Company cannot predict the effect that such 
factors will have on its business arrangements with foreign 
manufacturing sources.  If any such factors were to render the conduct 
of business in a particular country undesirable or impractical, or if 
the Company's current foreign manufacturing sources were to cease 
doing business with the Company for any reason, the Company's business 
and operating results could be adversely affected.  Further, the 
Company cannot predict whether additional United States quotas, 
duties, taxes or other charges or restrictions will be imposed upon 
the importation of its products in the future, or what effect any such 
actions would have on its business, financial condition and results of 
operations. 

        Competition.  The market for customer premise telecommunications 
products is highly competitive.  The Company competes with a variety 
of traditional dealers and retailers, including catalog companies, 
electronics specialty stores and office products and computer 
superstores.  A variety of external and internal factors could 
adversely affect the Company's ability to compete.  These include the 
functions, performance, price and reliability of the products offered 
by the Company and its competitors, the timing and success of new 
product development efforts of the Company and its competitors, and 
the effectiveness of the marketing efforts of the Company and its 
competitors.  Certain competitors of the Company have greater 
financial, technical, sales and marketing and other resources than the 
Company.  There can be no assurance that the Company will compete 
effectively against existing competitors or against new competitors 
that may enter the market.  In addition, while the Company currently 
does not know of any competitor specializing in distributing a broad 
line of telecommunications products directly to business end-users via 
catalog, there can be no assurance that the Company will be able to 
compete successfully in the future in either the direct marketing 
catalog channel, which may attract new market entrants, or in other 
channels that the Company may enter or that may be developed for 
telecommunications products for such customers.  

        Increase in Costs of Catalog Mailing, Paper and Printing.  
Increases in postal rates and paper and printing costs increase the 
cost of the Company's catalog mailings.  An increase in postal rates 
or higher than anticipated paper and printing costs could have a 
material adverse impact on the Company's financial position and 
results of operations to the extent that the Company is unable to pass 
such increase directly on to customers by raising prices or to offset 
such increase by implementing more efficient printing, mailing and 
delivery systems.  See "Management's Discussion and Analysis of 
Financial Condition and Results of Operations."

        Risks Associated with Managing a Growing Business.  The Company has 
experienced significant growth in its operations that has placed 
significant demands on the Company's administrative, operational and 
financial resources.  The growth in the Company's customer base and 
changes in its product offering have placed, and are expected to 
continue to place, a significant strain on the Company's management 
and operations, including on its product development, customer service 
and finance and administration staffs.  The Company's future 
performance will depend in part on its ability to successfully 
implement enhancements to its management information systems and to 
adapt those systems, as necessary, to respond to changes in its 
business. The inability of the Company to successfully integrate and 
train new hires could have a material adverse effect on the Company's 
business or results of operations.  The failure of the Company's 
management to respond to and manage changing business conditions could 
materially adversely affect the Company's business or financial 
condition and results of operations.  See "Management's Discussion and 
Analysis of Financial Condition and Results of Operations."

        Dependence on Single Facility.  The Company's telemarketing, 
customer service and distribution functions are housed in a single 
facility in San Jose, California.  The Company has taken precautions 
to protect itself from events that could interrupt order fulfillment 
and customer service, such as offsite storage of computer backup data 
and a backup power source.  Notwithstanding these precautions, there 
can be no assurance that a fire, flood, earthquake or other disaster 
affecting the Company's facility would not disable these functions.  
Any significant damage to this facility would have a material adverse 
effect on the Company's business, financial condition and results of 
operations.

        Dependence on Key Personnel.  The Company's future success will 
depend to a significant extent on the efforts of its key management 
personnel.  The loss of the services of any of these individuals could 
have a material adverse effect on the Company's business, financial 
condition and results of operations.  Except for Messrs. Glover and 
Waldera, none of the Company's executive officers has entered into an 
employment agreement with the Company.  The Company does not maintain 
key-man life insurance on any of these individuals.

        Competition for employees with technical, management, customer 
service and other skills is intense in the telecommunications products 
industry.  The Company's failure to retain and attract additional 
qualified employees could negatively affect the Company's business.

        State Sales Tax Collection.  The Company presently collects retail 
occupation tax, commonly referred to as sales tax, or other similar 
tax, only on sales of products to residents of the State of 
California.  Several states have sought to impose on direct marketers 
the burden of collecting state sales taxes on the sale of products 
shipped to those states' residents.  The United States Supreme Court 
has held that it is unconstitutional for a state to impose tax 
collection obligations on an out-of-state mail order company whose 
only contacts with the taxing state are the distribution of catalogs 
and other advertisement materials through the mail and whose 
subsequent delivery of purchased goods is by United States mail or 
interstate common carriers.  In the event of a change in present law, 
the imposition of a tax collection obligation on the Company by states 
into which it ships products may result in additional administrative 
expenses to the Company and price increases to the customer, which 
could adversely affect the Company's operating results.

        Government Regulation of Mailing Lists. The Company seeks to expand 
its in-house list of customers and potential customers ("House List") 
by continually renting appropriate mailing lists and sending its 
catalogs to prospects obtained from these lists.  In the event that 
the federal or state governments enact privacy legislation resulting 
in the increased regulation of mailing lists, the Company's ability to 
enhance and expand its House List could be adversely affected.  In 
such event, the Company could also experience increased costs in 
complying with potentially burdensome regulations concerning the 
solicitation of consents to keep or add customer names to Hello 
Direct's mailing lists.

        Risks Associated With Intellectual Property Rights.  The Company 
relies on a combination of patent, copyright, trademark and trade 
secret laws and contractual provisions to protect its proprietary 
rights in its products.  As part of its confidentiality procedures, 
the Company generally enters into non-disclosure agreements with its 
employees, distributors and corporate partners, and limits access to 
and distribution of its software, documentation and other proprietary 
information.  Despite these precautions, it may be possible for a 
third party to copy or otherwise obtain and use the Company's products 
or technology independently.  In addition, effective protection of 
intellectual property rights may be unavailable or limited in certain 
foreign countries.

        There are no currently pending material claims that the Company's 
products, trademarks or other proprietary rights significantly 
infringe the proprietary rights of third parties.  However, there can 
be no assurance that the Company will not receive in the future 
communications from third parties asserting that the Company's 
products infringe, or may infringe, the proprietary rights of third 
parties.  There can be no assurance that licenses to disputed third-
party technology would be available on reasonable commercial terms, if 
at all.  In the event of litigation to determine the validity of any 
third-party claims, such litigation, whether or not determined in 
favor of the Company, could result in significant expense to the 
Company and divert the efforts of the Company's technical and 
management personnel from productive tasks.  In the event of an 
adverse ruling in such litigation, the Company might be required to 
discontinue the use and sale of infringing products, expend 
significant resources to develop non-infringing technology or obtain 
licenses to infringing technology. In the event of a successful claim 
against the Company and the failure of the Company to develop or 
license a substitute technology, the Company's business and operating 
results would be adversely affected. 

        Product Liability and Insurance.  Sale of the Company's proprietary 
and other products through the catalog and alternate channels entails 
the risk of product liability claims, although the Company has not 
experienced any claims to date.  While the Company believes that its 
product liability insurance coverage is currently adequate, such 
coverage is limited, and there can be no assurance that such insurance 
can be maintained in the future at a reasonable cost or in amounts 
sufficient to protect the Company against losses due to liability.  A 
successful product liability claim brought against the Company in 
excess of relevant insurance coverage could have a material adverse 
effect on the Company's business, financial condition and results of 
operations.

        Volatility of Stock Price.  The market price of the shares of 
Common Stock has been volatile and may be significantly affected by 
factors such as actual or anticipated fluctuations in the Company's 
operating results, announcements of technological innovations or new 
products by the Company or its competitors, developments with respect 
to intellectual property and proprietary rights, conditions and trends 
in the telecommunications and telephone headset industries, changes in 
earnings estimates or buy-sell recommendations by securities analysts, 
general market conditions and other factors.  In addition, the stock 
market has from time to time experienced significant price and volume 
fluctuations that have particularly affected the market prices for the 
common stocks of emerging growth companies and that have often been 
unrelated to the operating performance of particular companies.  These 
broad market fluctuations may also adversely affect the market price 
of the Company's Common Stock.

* This statement is a forward-looking statement reflecting current
expectations.  There can be no  assurance that the Company's actual future
performance will meet the Company's current expectations.   Investors are
strongly encouraged to review the section herein and in Form 10-K entitled
"Factors  Affecting Operating Results and Market Price of Company Stock" 
for a discussion of factors that could  affect future performance.


PART II -- OTHER INFORMATION


Items 1 through 3 are not applicable with respect to the current 
reporting period.

Item 4 - Submission of matters to a vote of security holders

At the Annual Meeting of Stockholders of the Company, held on May 6, 
1998, in San Jose, California, the stockholders elected seven 
directors to serve until the next Annual Meeting of Stockholders; 
ratified and approved an amendment to the Company's Employee Stock 
Purchase Plan increasing the number of shares of Common Stock reserved 
for issuance thereunder by 150,000 to a total of 305,000;  and 
ratified the appointment of KPMG Peat Marwick LLP as independent 
public accountants of the Company for the fiscal year ending December 
31, 1998.

                                                                       Broker
Item                                        For     Against  Abstain  Non-Vote
                                        ----------- -------- -------- --------
Election of Directors
- --------------------
  C. Allen Batts                         3,536,172      500     -        -
  John W. Combs                          3,536,172      500     -        -
  E. Alexander Glover                    3,536,172      500     -        -
  Deepak Kamra                           3,536,172      500     -        -
  John B. Mumford                        3,536,172      500     -        -
  William P. Sousa                       3,536,172      500     -        -
  Charles E. Volwiler                    3,536,172      500     -        -

Approve Amendment to 1995 Stock Purchase Plan
- ---------------------------------------------
                                         3,534,372    1,600      700     -

Approve KPMG Peat Marwick LLP
- ----------------------------
                                         3,534,972      300    1,400     -




Item 5 - Not applicable.

Item 6. -- Exhibits and Reports on Form 8-K:

a.  Exhibits

10.1 Revolving Line of Credit Note between Hello Direct, Inc. and 
Wells Fargo Bank

10.2  Loan Agreement between Hello Direct, Inc. and Wells Fargo 
Bank

10.3  Form of Employee Severance Agreement entered into by and between
the Company and each of its executive officers

10.4 Form of Stock Option Agreement under the 1995 Stock Plan

27.1  Financial Data Schedule


b.  Reports on Form 8-K.

 No reports on Form 8-K were filed with the Securities and 
Exchange Commission during the quarter ended June 30, 1998.






SIGNATURES


        Pursuant to the requirements of the Securities Exchange Act of 
1934, as amended, the Registrant has duly caused this report to be 
signed by on its behalf by the undersigned thereunto duly authorized.


                                                        HELLO DIRECT, INC.
                                                         (Registrant)




July 24, 1998                                    /s/    Raymond E. Nystrom
- -------------                                   --------------------------
Date                                               Raymond E. Nystrom
                                                 Chief Financial Officer 


 
[ARTICLE]      5 

WELLS FARGO BANK                         REVOLVING LINE OF CREDIT NOTE

        $7,000,000.00                            San Jose, California
                                                 May 15, 1998

FOR VALUE RECEIVED, the undersigned HELLO DIRECT, INC. ("Borrower") 
promises to pay to the order of WELLS FARGO BANK, NATIONAL ASSOCIATION 
("Bank") at its office at Santa Clara Valley RCBO, 121 Park Center 
Plaza 3rd Flr, San Jose, CA 95115, or at such other place as the 
holder hereof may designate, in lawful money of the United States of 
America and in immediately available funds, the principal sum of 
$7,000,000.00, or so much thereof as may be advanced and be 
outstanding, with interest thereon, to be computed on each advance 
from the date of its disbursement as set forth herein.

INTEREST/FEES:

(a) Interest. The outstanding principal balance of this Note shall 
bear interest (computed on the basis of a 360-day year, actual days 
elapsed) at a rate per annum equal to the Prime Rate in effect from 
time to time. The "Prime Rate" is a base rate that Bank from time to 
time establishes and which serves as the basis upon which effective 
rates of interest are calculated for those loans making reference 
thereto. Each change in the rate of interest hereunder shall become 
effective on the date each Prime Rate change is announced within Bank.

(b) Payment of Interest. Interest accrued on this Note shall be 
payable on the 15th day of each month, commencing June 15, 1998.

(c) Default Interest. From and after the maturity date of this 
Note, or such earlier date as all principal owing hereunder becomes 
due and payable by acceleration or otherwise, the outstanding 
principal balance of this Note shall bear interest until paid in full 
at an increased rate per annum (computed on the basis of a 360-day 
year, actual days elapsed) equal to 4% above the rate of interest from 
time to time applicable to this Note.

(d) Commitment Fee. Prior to the initial extension of credit under 
this Note, Borrower shall pay to Bank a non-refundable commitment fee 
of $10,000.00.

(e) Collection of Payments. Borrower authorizes Bank to collect all 
interest and fees due hereunder by charging Borrower's demand deposit 
account number 4159-321926 with Bank, or any other demand deposit 
account maintained by any Borrower with Bank, for the full amount 
thereof. Should there be insufficient funds in any such demand deposit 
account to pay all such sums when due, the full amount of such 
deficiency shall be immediately due and payable by Borrower.

SIGHT COMMERCIAL LETTER OF CREDIT SUBFEATURE:

(a) Letter of Credit Subfeature. As a subfeature under this Note, 
Bank agrees from time to time during the term hereof to issue sight 
commercial letters of credit for the account of Borrower to finance 
Borrower's inventory purchases (each, a "Letter of Credit" and 
collectively, "Letters of Credit"); provided however, that the form 
and substance of each Letter of Credit shall be subject to approval by 
Bank, in its sole discretion; and provided further, that the aggregate 
undrawn amount of all outstanding Letters of Credit shall not at any 
time exceed $7,000,000.00. Each Letter of Credit shall be issued for a 
term not to exceed 180 days, as designated by Borrower; provided 
however, that no Letter of Credit shall have an expiration date more 
than 90 days beyond the maturity date of this Note. The undrawn amount 
of all Letters of Credit shall be reserved under this Note and shall 
not be available for borrowings hereunder. Each Letter of Credit shall 
be subject to the additional terms and conditions of the Letter of 
Credit Agreement and related documents, if any, required by Bank in 
connection with the issuance thereof. Each draft paid by Bank under a 
Letter of Credit shall be deemed an advance under this Note and shall 
be repaid by Borrower in accordance with the terms and conditions of 
this Note; provided however, that if advances hereunder are not 
available, for any reason, at the time any draft is paid by Bank, then 
Borrower shall immediately pay to Bank the full amount of such draft, 
together with interest thereon from the date such amount is paid by 
Bank to the date such amount is fully repaid by Borrower, at the rate 
of interest applicable to advances hereunder. In such event Borrower 
agrees that Bank, in its sole discretion, may debit any demand deposit 
account maintained by Borrower with Bank for the amount of any such 
draft.

(b) Letter of Credit Fees. Borrower shall pay to Bank fees upon the 
issuance of each Letter of Credit, upon the payment or negotiation by 
Bank of each draft under any Letter of Credit and upon the occurrence 
of any other activity with respect to any Letter of Credit (including 
without limitation, the transfer, amendment or cancellation of any 
Letter of Credit) determined in accordance with Bank's standard fees 
and charges then in effect for such activity.

BORROWING AND REPAYMENT:

(a) Use of Proceeds. Advances under this Note shall be available 
solely to finance working capital requirements.

        (b) Borrowing and Repayment. Borrower may from time to time during 
the term of this Note borrow, partially or wholly repay its 
outstanding borrowings, and re-borrow, subject to all of the 
limitations, terms and conditions of this Note and of any document 
executed in connection with, or at any tame as a supplement to, this 
Note; provided however, that the total outstanding borrowings under 
this Note shall not at any time exceed the principal amount stated 
above. The unpaid principal balance of this obligation at any time 
shall be the total amounts advanced hereunder by the holder hereof 
less the amount of any principal payments made hereon by or for any 
Borrower, which balance may be endorsed hereon from time to time by 
the holder. The outstanding principal balance of this Note shall be 
due and payable in full on May 15, 1999; except with respect to any 
draft paid by Bank under a commercial Letter of Credit subsequent to 
said date, the full amount of which shall be due and payable by 
Borrower immediately upon payment by Bank.

(c) Advances. Advances hereunder, to the total amount of the 
principal sum available hereunder, may be made by the holder at the 
oral or written request of (i) E. Alexander Glover or Raymond E. 
Nystrom or Kermit Nolan, any one acting alone, who are authorized to 
request advances and direct the disposition of any advances until 
written notice of the revocation of such authority is received by the 
holder at the office designated above, or (ii) any person, with 
respect to advances deposited to the credit of any account of any 
Borrower with the holder, which advances, when so deposited, shall be 
conclusively presumed to have been made to or for the benefit of each 
Borrower 'regardless of the fact that persons other than those 
authorized to request advances may have authority to draw against such 
account. The holder shall have no obligation to determine whether any 
person requesting an advance is or has been authorized by any 
Borrower.

EVENTS OF DEFAULT:
Any default in the payment or performance of any obligation under 
this Note, or any defined event of default under any loan agreement 
now or at any time hereafter in effect between Borrower and Bank 
(whether executed prior to, concurrently with or at any time after 
this Note), shall constitute an "Event of Default" under this Note.

MISCELLANEOUS:
(a) Remedies. Upon the occurrence of any Event of Default, the 
holder of this Note, at the holder's option, may declare all sums of 
principal, interest, fees and charges outstanding hereunder to be 
immediately due and payable without presentment, demand, notice of 
nonperformance, notice of protest, protest or notice of dishonor, all 
of which are expressly waived by each Borrower, and the obligation, if 
any, of the holder to extend any fur[her credit hereunder shall 
immediately cease and terminate. Each Borrower shall pay to the holder 
immediately upon demand the full amount of all payments; advances, 
charges, costs and expenses, including reasonable attorneys' fees (to 
include outside counsel fees and all allocated costs of the holder's 
in-house counsel), expended or incurred by the holder in connection 
with the enforcement of the holder's rights and/or the collection of 
any amounts which become due to the holder under this Note, and the 
prosecution or defense of any action in any way related to this Note, 
including without limitation, any action for declaratory relief, 
whether incurred at the trial or appellate level, in an arbitration 
proceeding or otherwise, and including any of the foregoing incurred 
in connection with any bankruptcy proceeding (including without 
limitation, any adversary proceeding, contested matter or motion 
brought by Bank or any other person) relating to any Borrower or any 
other person or entity.

(b) Obligations Joint and Several. Should more than one person or 
entity sign this Note as a Borrower, the obligations of each such 
Borrower shall be joint and several.

(c) Governing Law. This Note shall be governed by and construed in 
accordance with the laws of the state of California.

IN WITNESS WHEREOF, the undersigned has executed this Note as 
of the date first written above.

HELLO DIRECT, INC.



By: /s/ Raymond E. Nystrom

Title: V.P. Operations, CFO

 
[ARTICLE]      5 

WELLS FARGO BANK                                         LOAN AGREEMENT

This Loan Agreement (this "Agreement") is entered into by and 
between HELLO DIRECT, INC. ("Borrower") and WELLS FARGO BANK, NATIONAL 
ASSOCIATION ("Bank") and sets forth the terms and conditions which 
govern all Borrower's commercial credit accommodations from Bank, 
whether now existing or hereafter granted (each, a "Credit" and 
collectively, "Credits"), which terms and conditions are in addition 
to those set forth in any other contract, instrument or document 
(collectively with this Agreement, the "Loan Documents") required by 
this Agreement or heretofore or at any time hereafter delivered to 
Bank in connection with any Credit.

I. REPRESENTATIONS AND WARRANTIES. Borrower makes the following 
representations and warranties to Bank, which representations and 
warranties shall be true as of the date hereof and on the date of each 
extension of credit under each Credit with the same effect as though 
made on each such date:

(a) Legal Status. Borrower is a corporation, duly organized and 
existing and in good standing under the laws of the State of Delaware, 
and is qualified or licensed to do business in all jurisdictions in 
which such qualification or licensing is required or in which the 
failure to be qualified or licensed could have a material adverse 
effect on Borrower.

(b) Authorization and Validity. Each of the Loan Documents has been 
duly authorized, and upon its execution and delivery to Bank will 
constitute a legal, valid and binding obligation of Borrower or the 
party which executes the same, enforceable in accordance with its 
respective terms.

(c) No Violation. The execution, delivery and performance by 
Borrower of each of the Loan Documents do not violate any provision of 
law or regulation, or contravene any provision of Borrower's Articles 
of Incorporation or By-Laws, or result in any breach of or default 
under any agreement, indenture or other instrument to which Borrower 
is a party or by which Borrower may be bound.

(d) No Litigation. There are no pending, or to the best of 
Borrower's knowledge threatened, actions, Claims, investigations, 
suits or proceedings by or before any governmental authority, 
arbitrator, court or administrative agency which could have a material 
adverse effect on the financial condition or operation of Borrower 
except as disclosed by Borrower to Bank in writing prior to the date 
hereof.

(e) .Financial Statements The most recent annual financial 
statement of Borrower, and all interim financial statements delivered 
to Bank since the date of said annual financial statement, true copies 
of which have been delivered by Borrower to Bank prior to the date 
hereof, are complete and correct, present fairly the financial 
condition of Borrower and disclose all liabilities of Borrower, and 
have been prepared in accordance with generally accepted accounting 
principles. Since the dates of such financial statements there has 
been no material adverse change in the financial condition of 
Borrower, nor has Borrower mortgaged, pledged, granted a security 
interest in or otherwise encumbered any of its assets or properties 
except in favor of Bank or as otherwise permitted by Bank in writing.

(0 Tax Returns. Borrower has no knowledge of any pending 
assessments or adjustments of its income tax payable with respect to 
any year except as disclosed by Borrower to Bank in writing prior to 
the date hereof.

II.    ADDITIONAL TERMS.

(a) Conditions Precedent. The obligation of Bank to grant any 
Credit is subject to the condition that Bank shall have received all 
contracts, instruments and documents, duly executed where applicable, 
deemed necessary by Bank to evidence such Credit and all terms and 
conditions applicable thereto, all of which shall be in form and 
substance satisfactory to Bank.

(b) Application of Payment, Each payment made on each Credit shall 
be applied first, to any interest then due, second, to any fees and 
charges then due, and third, to the outstanding principal balance 
thereof.

III.    COVENANTS. So long as any Credit remains available or any 
amounts under any Credit remain outstanding, Borrower shall, unless 
Bank otherwise consents in writing:

(a) Insurance. Maintain and keep in force, for each business in 
which Borrower is engaged, insurance of the types and in amounts 
customarily carried in similar lines of business, including but not 
limited to fire, extended coverage, public liability, property damage 
and workers' compensation, carried with companies and in amounts 
satisfactory to Bank, and deliver to Bank from time to time at Bank's 
request schedules setting forth all insurance then in effect.

(b) Compliance: Laws and Regulations; Year 2000

(i) Preserve and maintain all licenses, permits, governmental 
approvals, rights, privileges and franchises necessary for the conduct 
of Borrower's business; and comply with the provisions of all 
documents pursuant to which Borrower is organized and/or which govern 
Borrower's continued existence and with the requirements of all laws, 
rules, regulations and orders of any governmental authority applicable 
to Borrower and/or its business, and all state or federal 
environmental, hazardous waste, health and safety statutes, and any 
rules or regulations adopted pursuant thereto, which govern or affect 
any operations and/or properties of Borrower.

(ii) Perform all acts reasonably necessary to ensure that (A) 
Borrower and any business in which/ Borrower holds a substantial 
interest, and (B) all customers, suppliers and vendors that are 
material to Borrower's business, become Year 2000 Compliant in a 
timely manner. Such acts shall include, without limitation, performing 
a comprehensive review and assessment of all of Borrower's systems and 
adopting a detailed plan, with itemized budget, for the remediation, 
monitoring and testing of such systems. As used herein, "Year 2000 
Compliant" shall mean, in regard to any entity, that all software, 
hardware, firmware, equipment, goods or systems utilized by or 
material to the business operations or financial condition of such 
entity, will properly perform date sensitive functions before, during 
and after the year 2000. Borrower shall, immediately upon request, 
provide to Bank such certifications or other evidence of Borrower's 
compliance with the terms hereof as Bank may from time to time 
require.

(c) Other Indebtedness. Not create, incur, assume or permit to 
exist any indebtedness or other liabilities, whether secured or 
unsecured, matured or unmatured, liquidated or unliquidated, joint or 
several, direct or contingent (including any contingent liability 
under any guaranty of the obligations of any person or entity), except 
(i) the liabilities of Borrower to Bank, (ii) trade debt incurred by 
Borrower in the normal course of its business, and (iii) any other 
liabilities of Borrower existing as of, and disclosed to Bank in 
writing prior to, the date hereof.

(d) Merger; Consolidation; Transfer of Assets. Not merge into or 
consolidate with any other entity; nor make any substantial change in 
the nature of Borrower's business as conducted as of the date hereof; 
nor acquire all or substantially all of the assets of any other person 
or entity; nor sell, lease, transfer or otherwise dispose of all or a 
substantial or material portion of Borrower's assets except in the 
ordinary course of its business.

(e) Pledge of Assets. Not mortgage, pledge, grant or permit to 
exist a security interest in, or lien upon, all or any portion of 
Borrower's assets now owned or hereafter acquired, except in favor of 
Bank and except any of the foregoing existing as of, and disclosed to 
Bank in writing prior to, the date hereof.

(f) Financial Statements. Provide to Bank all of the following, in 
form and detail satisfactory to Bank, together with such current 
financial and other information as Bank from time to time may 
reasonably request:

(i) As soon as available, but in no event later than 90 days after 
and as of the end of each fiscal year, an audited financial statement 
of Borrower, prepared by an independent certified public accountant 
acceptable to Bank, to include a balance sheet, income statement and 
statement of cash flow, together with all supporting schedules and 
footnotes.

(ii) As soon as available, but in no event later than 45 days after 
and as of the end of each fiscal quarter, a financial statement of 
Borrower, prepared by Borrower and certified as correct by an officer 
of Borrower authorized to borrow under the most current Corporate 
Borrowing Resolution delivered by Borrower to Bank, to include a 
balance sheet and income statement, together with all supporting 
schedules and footnotes.

(g) Financial Condition. Maintain Borrower's financial condition as 
follows using generally accepted accounting principles consistently 
applied and used consistently with prior practices, except to the 
extent modified by the following definitions:

(i) Total Liabilities divided by Tangible Net Worth not at any time 
greater than 1.00 to 1.0, with "Total Liabilities" defined as the 
aggregate of current liabilities and non-current liabilities less 
subordinated debt, and with "Tangible Net Worth" defined as the 
aggregate of total stockholders' equity plus subordinated debt less 
any intangible assets.

(ii) Quick Ratio not at any time less than 1.25 to 1.0, with "Quick 
Ratio" defined as the aggregate of unrestricted cash, unrestricted 
marketable securities and receivables convertible into cash divided by 
total current liabilities.

(iii)    Net income after taxes not less than $1.00 on an annual 
basis, determined as of each fiscal year end, and pre-tax profit not 
less than $1.00 on a quarterly basis, determined as of each fiscal 
quarter end.

IV. DEFAULT; REMEDIES.

(a) Events of Default. The occurrence of any of the following shall 
constitute an "Event of Default" under this Agreement:

(i)      The failure to pay any principal, interest, fees or 
other charges when due under any of the Loan Documents.

(ii)     Any representation or warranty hereunder or under any 
other Loan Document shall prove to be incorrect, false or misleading 
in any material respect when made.

(iii)   Any violation or breach of any term or condition of this 
Agreement or any other of the Loan Documents.

(iv)    Any default in the payment or performance of any 
obligation, or any defined event of default, under any provisions of 
any contract, instrument or document pursuant to which Borrower or any 
guarantor hereunder has incurred debt or any other liability of any 
kind to any person or entity, including Bank.

(v) The filing of a petition by or against Borrower or any 
guarantor hereunder under any provisions of the Bankruptcy Reform Act, 
Title 11 of the United States Code, as amended or recodified from time 
to time, or under any similar or other law relating to bankruptcy, 
insolvency, reorganization or other relief for debtors; the 
appointment of a receiver, trustee, custodian or liquidator of or for 
any part of the assets or property of Borrower or any such guarantor; 
Borrower or any such guarantor becomes insolvent, makes a general 
assignment for the benefit of creditors or is generally not paying its 
debts as they become due; or any attachment or like levy on any 
property of Borrower or any such guarantor.

(vi)    Any material adverse change, as determined solely by Bank, 
in the financial condition of Borrower.

(vii)    The death or incapacity of any individual guarantor 
hereunder; or the dissolution or liquidation of Borrower or of any 
guarantor hereunder which is a corporation, partnership or other type 
of entity.

(viii)    Any change in ownership during the term hereof of an 
aggregate of 25% or more of the common stock of Borrower.

(b) Remedies. Upon the occurrence of any Event of Default: (i) 
the entire balance of principal, interest, fees and charges on each 
Credit shall, at Bank's option, become immediately due and payable in 
full without presentment, demand, protest or notice of dishonor, all 
of which are expressly waived by Borrower; (ii) the obligation, if 
any, of Bank to extend any further credit to Borrower under any Credit 
shall immediately cease and terminate; and (iii) Bank shall have all 
rights, powers and remedies available under each of the Loan 
Documents, or accorded by law, including without limitation the right 
to resort to any security for any Credit. All rights, powers and 
remedies of Bank shall be cumulative.

V. MISCELLANEOUS.

(a) No Waiver. No delay, failure or discontinuance of Bank in 
exercising any right, power or remedy under any of the Loan Documents 
shall affect or operate as a waiver of such right, power or remedy; 
nor shall any single or partial exercise of any such right, power or 
remedy preclude, waive or otherwise affect any other or further 
exercise thereof or the exercise of any other right, power or remedy. 
Any waiver, permit, consent or approval of any kind by Bank of any 
breach of or default under this Agreement, or any such waiver of any 
provisions or conditions hereof, must be in writing and shall be 
effective only to the extent set forth in writing.

(b) Notices. All notices, requests and demands required under 
this Agreement must be in writing, addressed to the applicable party 
at its address specified below or to such other address as any party 
may designate by written notice to each other party, and shall be 
deemed to have been given or made as follows: (i) if personally 
delivered, upon delivery; (ii) if sent by mail, upon the earlier of 
the date of receipt or 3 days after deposit in the U.S. mail, first 
class and postage prepaid; and (iii) if sent by telecopy, upon 
receipt.

(c) Costs, Expenses and Attorneys' Fees Borrower shall pay to Bank 
immediately upon demand the full amount of all payments, advances, 
charges, costs and expenses, including reasonable attorneys' fees (to 
include outside counsel fees and all allocated costs of Bank's in-
house counsel), expended or incurred by Bank in connection with (i) 
the negotiation and preparation of this Agreement and the other Loan 
Documents, and Bank's continued administration of each Credit, (ii) 
the enforcement of Bank's rights and/or the collection of any amounts 
which become due to Bank under any of the Loan Documents, and (iii) 
the prosecution or defense of any action in any way related to any of 
the Loan Documents, including without limitation, any action for 
declaratory relief, whether incurred at the trial or appellate level, 
in an arbitration proceeding or otherwise, and including any of the 
foregoing incurred in connection with any bankruptcy proceeding 
(including without limitation, any adversary proceeding, contested 
matter or motion brought by Bank or any other person) relating to any 
Borrower or any other person or entity.

(d) Successors; Assignment. This Agreement shall be binding upon 
and inure to the benefit of the heirs, executors, administrators, 
legal representatives, successors and assigns of the parties; provided 
however, that Borrower may not assign or transfer its interests or 
rights hereunder without Bank's prior written consent. Bank reserves 
the right to sell, assign, transfer, negotiate or grant participations 
in all or any part of, or any interest in, Bank's rights and benefits 
under each of the Loan Documents. In connection therewith Bank may 
disclose all documents and information which Bank now has or may 
hereafter acquire relating to any Credit, Borrower or its business, 
any guarantor of any Credit or the business of any such guarantor, or 
any collateral for any Credit.

(e) Controlling Agreement; Amendment. In the event of any direct 
conflict between any provision of this Agreement and any provision of 
any other Loan Document, the terms of this Agreement shall control. 
This Agreement may be amended or modified only in writing signed by 
Bank and Borrower.

(f) No Third Party Beneficiaries This Agreement is made and entered 
into for the sole protection and benefit of the parties hereto and 
their respective permitted successors and assigns, and no other person 
or entity shall be a third party beneficiary of, or have any direct or 
indirect cause of action or claim in connection with, this Agreement 
or any other Loan Document to which it is not a party.

(g) Severability of Provisions. If any provision of this Agreement 
shall be held to be prohibited by or invalid under applicable law, 
such provision shall be ineffective only to the extent of such 
prohibition or invalidity, without invalidating the remainder of such 
provision or any remaining provisions of this Agreement.

(h) Governing Law. This Agreement shall be governed by and 
construed in accordance with the laws of the state of California.

(i) Cancellation of Prior Loan Agreements. This Agreement cancels 
and supersedes all prior loan agreements between Borrower and Bank 
relating to any Credit.

VI. ARBITRATION.

(a) Arbitration. Upon the demand of any party, any Dispute shall be 
resolved by binding arbitration (except as set forth in (e) below) in 
accordance with the terms of this Agreement. A "Dispute" shall mean 
any action, dispute, claim or controversy of any kind, whether in 
contract or tort, statutory or common law, legal or equitable, now 
existing or hereafter arising under or in connection with, or in any 
way pertaining to, any of the Loan Documents, or any past, present or 
future extensions of credit and other activities, transactions or 
obligations of any kind related directly or indirectly to any of the 
Loan Documents, including without limitation, any of the foregoing 
arising in connection with the exercise of any self-help, ancillary or 
other remedies pursuant to any of the Loan Documents. Any party may by 
summary proceedings bring an action in court to compel arbitration of 
a Dispute. Any party who fails or refuses to submit to arbitration 
following a lawful demand by any other party shall bear all costs and 
expenses incurred by such other party in compelling arbitration of any 
Dispute.

(b) Governing Rules. Arbitration proceedings shall be administered 
by the American Arbitration Association ("AAA") or such other 
administrator as the parties shall mutually agree upon in accordance 
with the AAA Commercial Arbitration Rules. All Disputes submitted to 
arbitration shall be resolved in accordance with the Federal 
Arbitration Act (Title 9 of the United States Code), notwithstanding 
any conflicting choice of law provision in any of the Loan Documents. 
The arbitration shall be conducted at a location in California 
selected by the AAA or other administrator. If there is any 
inconsistency between the terms hereof and any such rules, the terms 
and procedures set forth herein shall control. All statutes of 
limitation applicable to any Dispute shall apply to any arbitration 
proceeding. All discovery activities shall be expressly limited to 
matters directly relevant to the Dispute being arbitrated. Judgment 
upon any award rendered in an arbitration may be entered in any court 
having jurisdiction; provided however, that nothing contained herein 
shall be deemed to be a waiver by any party that is a bank of the 
protections afforded to it under 12 U.S.C.  91 or any similar 
applicable state law.

(c) No Waiver; Provisional Remedies, Self-Help and Foreclosure. No 
provision hereof shall limit the right of any party to exercise self-
help remedies such as setoff, foreclosure against or sale of any real 
or personal property collateral or security, or to obtain provisional 
or ancillary remedies, including without limitation injunctive relief, 
sequestration, attachment, garnishment or the appointment of a 
receiver, from a court of competent jurisdiction before, after or 
during the pendency of any arbitration or other proceeding. The 
exercise of any such remedy shall not waive the right of any party to 
compel arbitration or reference hereunder.

(d) Arbitrator Qualifications and Powers; Awards. Arbitrators must 
be active members of the California State Bar or retired judges of the 
state or federal judiciary of California, with expertise in the 
substantive laws applicable to the subject matter of the Dispute. 
Arbitrators are empowered to resolve Disputes by summary rulings in 
response to motions filed prior to the final arbitration hearing. 
Arbitrators (i) shall resolve all Disputes in accordance with the 
substantive law of the state of California, (ii) may grant any remedy 
or relief that a court of the state of California could order or grant 
within the scope hereof and such ancillary relief as is necessary to 
make effective any award, and (iji) shall have the power to award 
recovery of all costs and fees, to impose sanctions and to take such 
other actions as they deem necessary to the same extent a judge could 
pursuant to the Federal Rules of Civil Procedure, the California Rules 
of Civil Procedure or other applicable law. Any Dispute in which the 
amount in controversy is $5,000,000 or less shall be decided by a 
single arbitrator who shall not render an award of greater than 
$5,000,000 (including damages, costs, fees and expenses). By 
submission to a single arbitrator, each party expressly waives any 
right or claim to recover more than $5,000,000. Any Dispute in which 
the amount in controversy exceeds $5,000,000 shall be decided by 
majority vote of a panel of three arbitrators; provided however, that 
all three arbitrators must actively participate in all hearings and 
deliberations.

(e) Judicial Review. Notwithstanding anything herein to the 
contrary, in any arbitration in which the amount in controversy 
exceeds $25,000,000, the arbitrators shall be required to make 
specific, written findings of fact and conclusions of law. In such 
arbitrations (A) the arbitrators shall not have the power to make any 
award which is not supported by substantial evidence or which is based 
on legal error, (B) an award shall not be binding upon the parties 
unless the findings of fact are supported by substantial evidence and 
the conclusions of law are not erroneous under the substantive law of 
the state of California, and (C) the parties shall have in addition to 
the grounds referred to in the Federal Arbitration Act for vacating, 
modifying or correcting an award the right to judicial review of (1) 
whether the findings of fact rendered by the arbitrators are supported 
by substantial evidence, and (2) whether the conclusions of law are 
erroneous under the substantive law of the state of California. 
Judgment confirming an award in such a proceeding may be entered only 
if a court determines the award is supported by substantial evidence 
and not based on legal error under the substantive law of the state of 
California.

(f) Real Property Collateral; Judicial Reference. Notwithstanding 
anything herein to the contrary, no Dispute shall be submitted to 
arbitration if the Dispute concerns indebtedness secured directly or 
indirectly, in whole or in part, by any real properly unless (i) the 
holder of the mortgage, lien or security interest specifically elects 
in writing to proceed with the arbitration, or (ii) all parties to the 
arbitration waive any rights or benefits that might accrue to them by 
virtue of the single action rule statute of California, thereby 
agreeing that all indebtedness and obligations of the parties, and all 
mortgages, liens and security interests securing such indebtedness and 
obligations, shall remain fully valid and enforceable. If any such 
Dispute is not submitted to arbitration, the Dispute shall be referred 
to a referee in accordance with California Code of Civil Procedure 
Section 638 et seq., and this general reference agreement is intended 
to be specifically enforceable in accordance with said Section 638. A 
referee with the qualifications required herein for arbitrators shall 
be selected pursuant to the AAA's selection procedures. Judgment upon 
the decision rendered by a referee shall be entered in the court in 
which such proceeding was commenced in accordance with California Code 
of Civil Procedure Sections 644 and 645.

(g) Miscellaneous. To the maximum extent practicable, the AAA, the 
arbitrators and the parties shall take all action required to conclude 
any arbitration proceeding within 180 days of the filing of the 
Dispute with the AAA. No arbitrator or other party to an arbitration 
proceeding may disclose the existence, content or results thereof, 
except for disclosures of information by a party required in the 
ordinary course of its business, by applicable law or regulation, or 
to the extent necessary to exercise any judicial review rights set 
forth herein. If more than one agreement for arbitration by or between 
the parties potentially applies to a Dispute, the arbitration 
provision most directly related to the Loan Documents or the subject 
matter of the Dispute shall control. This arbitration provision shall 
survive termination, amendment or expiration of any of the Loan 
Documents or any relationship between the parties.

IN WITNESS WHEREOF, Borrower and Bank have executed this Agreement as 
of May 15, 1998.

HELLO DIRECT, INC.                         WELLS FARGO BANK,


By:  /s/ Raymond E. Nystrom                 By: /s/ Douglas Carlson
     ----------------------                 -------------------
Title:   V.P. Operations, CFO           Title: Senior Vice President

Address: 5893 RUE FERRARI               Address: 121 Park Center Plaza
                SAN JOSE, CA 95138                      3rd Flr
                                                  San Jose, CA 95115

 
[ARTICLE]      5 

        EMPLOYEE SEVERANCE AGREEMENT

This Employee Severance Agreement (the "Agreement") is made and 
entered into effective as of May 6, 1998, by and between 
_____________("Employee") and Hello Direct, Inc. (the  "Company").

WHEREAS, the Board of Directors of the Company has determined it 
to be in the best interests of the Company and its stockholders to 
provide Company executives with certain protection from events that 
could occur in connection with certain changes of control of the 
Company, and

WHEREAS, to accomplish this objective and encourage such 
executives to continue employment with the Company, the Company 
desires to enter into this Agreement,

NOW THEREFORE, for good and valuable consideration, the Company 
and Employee hereby agree as follows:

Unless otherwise defined herein, the terms defined in the 
applicable Company stock option plan and stock option and restricted 
stock purchase agreements shall have the same defined meanings 
therein.

1.      Employee Rights in Connection with Change of 
Control.

(a)     Vesting Acceleration.  In the event of a 
"Change of Control," (i) all of Employee's rights to purchase stock 
under all stock option agreements with the Company shall be 
automatically vested in their entirety on an accelerated basis and be 
fully exercisable and (ii) all of the Company's rights to repurchase 
unvested stock under all restricted stock purchase agreements with 
Employee shall lapse in their entirety on an accelerated basis as of 
the date immediately preceding the first to occur of the following:

(i)     such "Change of Control," in the event 
any such stock option agreement or restricted stock purchase agreement 
is or will be terminated or canceled (except by mutual consent) or any 
successor to the Company fails to assume and agree to perform all such 
stock option agreements and restricted stock purchase agreements as 
provided in Section 3(a) hereof at or prior to such time as any such 
person becomes a successor to the Company; or 

(ii)    such "Change of Control," in the event 
Employee does not or will not receive upon exercise of Employee's 
stock purchase rights under any such stock option agreement or in 
exchange for Employee's restricted stock acquired pursuant to any such 
restricted stock purchase agreement the same identical securities 
and/or other consideration as is received by all other stockholders in 
any merger, consolidation, sale, exchange or similar transaction 
occurring upon or after such "Change of Control"; or 

(iii)   any "Involuntary Termination" of 
Employee occurring after any such "Change of Control," or

(iv)    one year after such "Change of Control."

(b)     Additional Benefits.  If Employee's employment 
is terminated at any time following a Change of Control by the Company 
or by the Employee as a result of an Involuntary Termination, then 
Employee shall also receive the following severance benefits from the 
Company:

(i)     Continued Salary.  Employee shall 
receive_____ months of Employee's Annual Compensation to be paid out in 
a lump sum payment within thirty (30) days of such termination and 
subject to applicable tax withholding.

(ii)    Continued Employee Benefits.  Employee 
shall be entitled to one hundred percent (100%) of Company-paid 
health, dental and life insurance coverage at the same level of 
coverage as was provided to such employee immediately prior to the 
Change of Control (the "Company-Paid Coverage").  If such coverage 
included Employee's dependents immediately prior to the Change of 
Control, such dependents shall also be covered at Company expense.  
Company-Paid Coverage shall continue until the earlier of 
(i) ___ months from the date of termination or (ii) the date that 
Employee and his dependents become covered under another employer's 
group health, dental or life insurance plans that provide Employee and 
his dependents with comparable benefits and levels of coverage.  For 
purposes of Title X of the Consolidated Budget Reconciliation Act of 
1985 ("COBRA"), the date of the "qualifying event" for Employee and 
his dependents shall be the date upon which the Company-Paid Coverage 
terminates.

(iii)   Extension of Post-Termination Exercise 
Period of Nonstatutory Stock Options.  The nonstatutory stock options 
held by Employee shall remain exercisable for a period of three months 
following Employee's termination of employment or consulting 
relationship with the Company.

(iv)    Accrued Management Bonus.  Any accrued 
Management Bonus earned by Employee shall become fully payable, 
subject to applicable withholding, and shall be paid in a lump sum 
payment within thirty (30) days of such termination.

(v)     Executive Disability Plan.  Employee 
shall have the option of continuing to be covered by the Company's 
Executive Disability Plan for a period of up to one year following 
Employee's termination of employment or consulting relationship with 
the Company; and the Company shall pay all premiums and other expenses 
associated with such continued coverage.

(vi)    Limitation on Payments.  To the extent 
that any of the payments and benefits provided for in this Agreement 
or otherwise payable to Employee constitute "parachute payments" 
within the meaning of Section 280G of the Internal Revenue Code of 
1986, as amended (the "Code"), and, but for this Section  1(b)(vi)(, 
would be subject to the excise tax imposed by Section 4999 of the 
Code, then Employee's benefits under this Section 1 shall be payable 
either


(A)     in full, or

(B)     as to such lesser amount as would 
result in no portion of such severance benefits being subject to 
excise tax under Section 4999 of the Code,

whichever of the foregoing amounts, taking into account the applicable 
federal, state and local income taxes and the excise tax imposed by 
Section 4999, results in the receipt by Employee on an after-tax basis 
of the greatest amount of severance benefits under this Section 1, 
notwithstanding that all or some portion of such severance benefits 
may be taxable under Section 4999 of the Code.  Unless the Company and 
Employee otherwise agree in writing, any determination required under 
this Section 1(b)(v;)shall be made in writing by an independent public 
accounting firm reasonably acceptable to the Company other than that 
used by the Company (the "Accountants"), whose determination shall be 
conclusive and binding upon Employee and the Company for all purposes. 
 For purposes of making the calculations required by this Section 
1(b)(vi), the Accountants may make reasonable assumptions and 
approximations concerning applicable taxes and may rely on reasonable, 
good faith interpretations concerning the application of Sections 280G 
and 4999 of the Code.  The Company and Employee shall furnish to the 
Accountants such information and documents as the Accountants may 
reasonably request in order to make a determination under this 
Section.  The Company shall bear all costs the Accountants may 
reasonably incur in connection with any calculations contemplated by 
this Section 1(b)(vi).

2.      Definitions.

(a)     Annual Compensation.  "Annual Compensation" 
shall mean an amount equal to the salary received by Employee from the 
Company during the twelve months preceding the date of termination, 
excluding bonuses.

(b)     Cause.  "Cause" shall mean (i) any willful act 
of personal dishonesty, fraud or misrepresentation taken by Employee 
in connection with his or her responsibilities as an employee which 
was intended to result in substantial gain or personal enrichment of 
Employee at the expense of the Company and was materially and 
demonstrably injurious to the Company; (ii) Employee's conviction of a 
felony on account of any act which was materially and demonstrably 
injurious to the Company; or (iii) Employee's willful and continued 
failure to substantially perform his or her principal duties and 
obligations of employment (other than any such failure resulting from 
incapacity due to physical or mental illness), which failure is not 
remedied in a reasonable period of time after receipt of written 
notice from the Company.  For the purposes of this Section 2(b), no 
act or failure to act shall be considered "willful" unless done or 
omitted to be done in bad faith and without reasonable belief that the 
act or omission was in or not opposed to the best interests of the 
Company.  Any act or failure to act based upon authority given 
pursuant to a resolution duly adopted by the Board of Directors of the 
Company or based upon the advice of counsel for the Company shall be 
conclusively presumed to be done or omitted to be done in good faith 
and in the best interests of the Company.

(c)     Change of Control.  "Change of Control" means 
the occurrence of any of the following events:

(i)     Any "person" (as such term is used in 
Sections 13(d) and 14(d) of the Securities Exchange Act of 1934, as 
amended) is or becomes the "beneficial owner" (as defined in 
Rule 13d-3 under said Act), directly or indirectly, of securities of 
the Company representing 50% or more of the total voting power 
represented by the Company's then outstanding voting securities; or

(ii)    A change in the composition of the Board 
of Directors of the Company occurring within a two-year period as a 
result of which fewer than a majority of the directors are "Incumbent 
Directors."  "Incumbent Directors" shall mean directors who either 
(A) are directors of the Company as of the date hereof, or (B) are 
elected, or nominated for election, to the Board of Directors with the 
affirmative votes (either by a specific vote or by approval of the 
proxy statement of the Company in which such person is named as a 
nominee for election as a director without objection to such 
nomination) of at least a majority of the Incumbent Directors at the 
time of such election or nomination (but shall not include an 
individual whose election or nomination is in connection with an 
actual or threatened proxy contest relating to the election of 
directors of the Company);

(iii)   The consummation of (A) a merger or 
consolidation of the Company with any other entity, other than a 
merger or consolidation which would result in the voting securities of 
the Company outstanding immediately prior thereto continuing to 
represent (either by remaining outstanding or by being converted into 
voting securities of the surviving entity, 
or the entity that controls such surviving entity) at least fifty 
percent (50%) of the total voting power represented by the voting 
securities of the Company, such surviving entity or the entity that 
controls the Company or such surviving entity outstanding immediately 
after such merger or consolidation, or (B) the sale or disposition by 
the Company of all or substantially all the Company's assets; or

(iv)    the stockholders of the Company approve 
a plan of complete liquidation of the Company.

(d)     Involuntary Termination.  "Involuntary 
Termination" shall mean without Employee's written consent (i) a 
termination by the Company of Employee's employment with the Company 
other than for Cause; (ii) a material reduction of or variation in 
Employee's duties, authority or responsibilities, relative to 
Employee's duties, authority or responsibilities as in effect 
immediately prior to such reduction or variation; (iii) a reduction by 
the Company in the base salary of Employee as in effect immediately 
prior to such reduction; (iv) a material reduction by the Company in 
the kind or level of employee benefits, including bonuses, to which 
Employee was entitled immediately prior to such reduction, with the 
result that Employee's overall benefits package is materially reduced; 
(v) the relocation of Employee to a facility or a location more than 
thirty (30) miles from Employee's then present location; (vi) the 
failure of the Company to obtain the assumption of this Agreement by 
any successor as required in Section 4(a), or (vii) any act or set of 
facts that would under applicable law constitute a constructive 
termination of Employee.

3. Voluntary Resignation

(a)     Voluntary Resignation; Termination For Cause. 
 If Employee's continuous status as an employee of the Company 
terminates (i) for any reason prior to a Change of Control, (ii) after 
change of control, by reason of Employee's voluntary resignation (and 
not Involuntary Termination) or (iii) for Cause, then Employee shall 
not be entitled to receive severance benefits under Section 1 hereof.

4.      Successors.

(a)     Company's Successors.  Any successor to the 
Company (whether direct or indirect and whether by purchase, merger or 
consolidation) shall assume the obligations under this Agreement and 
agree expressly to perform the obligations under this Agreement in the 
same manner and to the same extent as the Company would be required to 
perform such obligations in the absence of a succession.

(b)     Successors.  The terms of this Agreement and 
all rights of Employee hereunder shall inure to the benefit of, and be 
enforceable by, Employee's personal or legal representatives, 
executors, administrators, successors, heirs, distributees, devisees 
and legatees.

5.      Modification; Waiver.  No provision of this 
Agreement shall be modified or waived unless the modification or 
waiver is agreed to in writing and signed by Employee and by an 
authorized officer of the Company (other than Employee).

6.      Entire Agreement.  This Agreement, together with all 
present and future stock option agreements and restricted stock 
purchase agreements entered into between the Company and Employee 
represent the entire agreement of the parties hereto with respect to 
the subject matter thereof.  In the event of any conflict between the 
terms of this Agreement and the terms of any such present or future 
stock option agreements and/or restricted stock purchase agreements, 
the terms of this Agreement shall prevail.

7.      Choice of Law; Arbitration.  The validity, 
interpretation, construction and performance of this Agreement shall 
be governed by the laws of the State of California.  Any dispute or 
controversy arising under or in connection with this Agreement shall 
be settled exclusively by arbitration in Santa Clara, California by 
three arbitrators in accordance with the rules of the American 
Arbitration Association then in effect.  Judgment may be entered on 
the arbitrator's award in any court having jurisdiction.  The Company 
shall bear all costs and expenses arising out of or in connection with 
any arbitration pursuant to this Section 7.

8.      No Employment Agreement.  This Agreement shall not 
constitute an employment agreement.  Employee's employment with the 
Company shall constitute employment "at will," unless otherwise 
provided in some other written agreement between the Company and 
Employee.

IN WITNESS WHEREOF, each of the parties has executed this 
Agreement, in the case of the Company by its duly authorized officer, 
as of the day and year set forth above.


COMPANY                         HELLO DIRECT, INC.



                               -----------------------
                                Signature of Authorized 
Signatory


                               -----------------------
                                Print Name and Title



"EMPLOYEE"                                              
                               -----------------------
                                Signature


                                ----------------------
                                Print Name

 
[ARTICLE]      5 



        HELLO DIRECT, INC.
        1995 STOCK PLAN

        STOCK OPTION AGREEMENT


Unless otherwise defined herein, the terms defined in the Plan 
shall have the same defined meanings in this Option Agreement.

I.  NOTICE OF STOCK OPTION GRANT

[Optionee's Name and Address]

You have been granted an option to purchase Common Stock of the 
Company, subject to the terms and conditions of the Plan and this 
Option Agreement, as follows:

Grant Number                            _________________________

Date of Grant                           _________________________

Vesting Commencement Date               _________________________

Exercise Price per Share                $________________________

Total Number of Shares Granted          _________________________

Total Exercise Price                    $________________________

Type of Option:                         ___     Incentive Stock Option

                                        ___     Nonstatutory Stock 
Option

Term/Expiration Date:                   _________________________


     Vesting Schedule:

This Option may be exercised, in whole or in part, in accordance 
with the following schedule:

25% of the Shares subject to the Option shall vest twelve months 
after the Vesting Commencement Date, and 1/48 of the Shares subject to 
the Option shall vest each month thereafter.

Termination Period:

This Option may be exercised for _____ [days/months] after 
termination of the Optionee's employment or consulting relationship 
with the Company.  Upon the death or Disability of the Optionee, this 
Option may be exercised for such longer period as provided in the 
Plan.  In the event of the Optionee's change in status from Employee 
to Consultant or Consultant to Employee, this Option Agreement shall 
remain in effect.  In no event shall this Option be exercised later 
than the Term/Expiration Date as provided above.

II.  AGREEMENT

1.      Grant of Option.  The Plan Administrator of the Company 
hereby grants to the Optionee named in the Notice of Grant attached as 
Part I of this Agreement (the "Optionee"), an option (the "Option") to 
purchase the number of Shares, as set forth in the Notice of Grant, at 
the exercise price per share set forth in the Notice of Grant (the 
"Exercise Price"), subject to the terms and conditions of the Plan, 
which is incorporated herein by reference.  Subject to Section 15(c) 
of the Plan, in the event of a conflict between the terms and 
conditions of the Plan and the terms and conditions of this Option 
Agreement, the terms and conditions of the Plan shall prevail.

If designated in the Notice of Grant as an Incentive Stock 
Option ("ISO"), this Option is intended to qualify as an Incentive 
Stock Option under Section 422 of the Code.  However, if this Option 
is intended to be an Incentive Stock Option, to the extent that it 
exceeds the $100,000 rule of Code Section 422(d) it shall be treated 
as a Nonstatutory Stock Option ("NSO").

2.      Exercise of Option.

                (a)     Right to Exercise.  This Option is exercisable 
during its term in accordance with the Vesting Schedule set out in the 
Notice of Grant and the applicable provisions of the Plan and this 
Option Agreement.  In the event of Optionee's death, Disability or 
other termination of Optionee's employment or consulting relationship, 
the exercisability of the Option is governed by the applicable 
provisions of the Plan and this Option Agreement.

(b)     Method of Exercise.  This Option is exercisable by 
delivery of an exercise notice, in the form attached as Exhibit A (the 
"Exercise Notice"), which shall state the election to exercise the 
Option, the number of Shares in respect of which the Option is being 
exercised (the "Exercised Shares"), and such other representations and 
agreements as may be required by the Company pursuant to the 
provisions of the Plan.  The Exercise Notice shall be signed by the 
Optionee and shall be delivered in person or by certified mail to the 
Secretary of the Company.  The Exercise Notice shall be accompanied by 
payment of the aggregate Exercise Price as to all Exercised Shares.  
This Option shall be deemed to be exercised upon receipt by the 
Company of such fully executed Exercise Notice accompanied by such 
aggregate Exercise Price.

No Shares shall be issued pursuant to the exercise of this 
Option unless such issuance and exercise complies with all relevant 
provisions of law and the requirements of any stock exchange or 
quotation service upon which the Shares are then listed.  Assuming 
such compliance, for income tax purposes the Exercised Shares shall be 
considered transferred to the Optionee on the date the Option is 
exercised with respect to such Exercised Shares.

3.      Vesting Acceleration on Change of Control.

    (a)     Vesting Acceleration.  In the event of a "Change of 
Control," all of the Optionee's rights to purchase stock under this 
Option Agreement with the Company shall be automatically vested in 
their entirety on an accelerated basis and be fully exercisable as of 
the date immediately preceding the first to occur of the following:

(i)     such "Change of Control," in the event any 
such stock option agreement or restricted stock purchase agreement is 
or will be terminated or canceled (except by mutual consent) or any 
successor to the Company fails to assume and agree to perform all such 
stock option agreements and restricted stock purchase agreements as 
provided in Section 4(a) hereof at or prior to such time as any such 
person becomes a successor to the Company; or 

(ii)    such "Change of Control"in the event Optionee 
does not or will not receive upon exercise of the Optionee's stock 
purchase rights under this Option Agreement the same identical 
securities and/or other consideration as is received by all other 
stockholders in any merger, consolidation, sale, exchange or similar 
transaction occurring upon or after such "Change of Control"; or 

(iii)   any "Involuntary Termination" of the Optionee 
occurring after any such "Change of Control."


(b)     Change of Control.   "Change of Control" means the 
occurrence of any of the following events:

(i)     Any "person" (as such term is used in Sec-
tions 13(d) and 14(d) of the Securities Exchange Act of 1934, as 
amended) is or becomes the "beneficial owner" (as defined in 
Rule 13d-3 under said Act), directly or indirectly, of securities of 
the Company representing 50% or more of the total voting power 
represented by the Company's then outstanding voting securities; or

(ii)    A change in the composition of the Board of 
Directors of the Company occurring within a two-year period as a 
result of which fewer than a majority of the directors are "Incumbent 
Directors."  "Incumbent Directors" shall mean directors who either 
(A) are directors of the Company as of the date hereof, or (B) are 
elected, or nominated for election, to the Board of Directors with the 
affirmative votes (either by a specific vote or by approval of the 
proxy statement of the Company in which such person is named as a 
nominee for election as a director without objection to such 
nomination) of at least a majority of the Incumbent Directors at the 
time of such election or nomination (but shall not include an 
individual whose election or nomination is in connection with an 
actual or threatened proxy contest relating to the election of 
directors of the Company); or

(iii)   The consummation of (A) a merger or 
consolidation of the Company with any other entity, other than a 
merger or consolidation which would result in the voting securities of 
the Company outstanding immediately prior thereto continuing to 
represent (either by remaining outstanding or by being converted into 
voting securities of the surviving entity or the entity that controls 
such surviving entity) at least fifty percent (50%) of the total 
voting power represented by the voting securities of the Company, such 
surviving entity or the entity that controls the Company or such 
surviving entity outstanding immediately after such merger or 
consolidation, or (B) the sale or disposition by the Company of all or 
substantially all the Company's assets; or

(iv)    The stockholders of the Company approve a plan 
of complete liquidation of the Company.

(c)     Involuntary Termination. "Involuntary Termination" 
shall mean without the Optionee's written consent (i) a termination by 
the Company of the Optionee's employment with the Company other than 
for Cause; (ii) a material reduction of or variation in the Optionee's 
duties, authority or responsibilities, relative to the Optionee's 
duties, authority or responsibilities as in effect immediately prior 
to such reduction or variation; (iii) a reduction by the Company in 
the base salary of the Optionee as in effect immediately prior to such 
reduction; (iv) a material reduction by the Company in the kind or 
level of the Optionee benefits, including bonuses, to which the 
Optionee was entitled immediately prior to such reduction, with the 
result that the Optionee's overall benefits package is materially 
reduced; (v) the relocation of the Optionee to a facility or a 
location more than thirty (30) miles from the Optionee's then present 
location; (vi) the failure of the Company to obtain the assumption of 
this Option Agreement by any successor as required in Section 4(a), or 
(vii) any act or set of facts that would under applicable law 
constitute a constructive termination of the Optionee.

(d)     Cause. "Cause" shall mean (i) any willful act of 
personal dishonesty, fraud or misrepresentation taken by the Optionee 
in connection with his or her responsibilities as an the Optionee 
which was intended to result in substantial gain or personal 
enrichment of the Optionee at the expense of the Company and was 
materially and demonstrably injurious to the Company; (ii) the 
Optionee's conviction of a felony on account of any act which was 
materially and demonstrably injurious to the Company; or (iii) the 
Optionee's willful and continued failure to substantially perform his 
or her principal duties and obligations of employment (other than any 
such failure resulting from incapacity due to physical or mental 
illness), which failure is not remedied in a reasonable period of time 
after receipt of written notice from the Company.  For the purposes of 
this Section 3(d), no act or failure to act shall be considered 
"willful" unless done or omitted to be done in bad faith and without 
reasonable belief that the act or omission was in or not opposed to 
the best interests of the Company.  Any act or failure to act based 
upon authority given pursuant to a resolution duly adopted by the 
Board of Directors of the Company or based upon the advice of counsel 
for the Company shall be conclusively presumed to be done or omitted 
to be done in good faith and in the best interests of the Company.

(e)     Voluntary Resignation; Termination For Cause. If the 
Optionee's continuous status as an employee of the Company terminates 
(i) for any reason prior to a Change of Control, (ii) by reason of the 
Optionee's voluntary resignation (and not Involuntary Termination) or 
(iii) for Cause, then the Optionee shall not be entitled to receive 
accelerated vesting under Section 3 hereof.

4.      Successors.

(a)     Company's Successors.  Any successor to the Company 
(whether direct or indirect and whether by purchase, merger or 
consolidation) shall assume the obligations under Section 3 of this 
Option Agreement and agree expressly to perform the obligations under 
Section 3 in the same manner and to the same extent as the Company 
would be required to perform such obligations in the absence of a 
succession.

(b)     Successors.  The terms of Section 3 and all rights 
of the Optionee thereunder shall inure to the benefit of, and be 
enforceable by, the Optionee's personal or legal representatives, 
executors, administrators, successors, heirs, distributees, devisees 
and legatees.

5.      Method of Payment.  Payment of the aggregate Exercise 
Price shall be by any of the following, or a combination thereof, at 
the election of the Optionee:

(a)     cash; or

(b)     check; or

(c)     delivery of a properly executed exercise notice 
together with such other documentation as the Administrator and the 
broker, if applicable, shall require to effect an exercise of the 
Option and delivery to the Company of the sale or loan proceeds 
required to pay the exercise price; or

(d)     surrender of other Shares which (i) in the case of 
Shares acquired upon exercise of an option, have been owned by the 
Optionee for more than six (6) months on the date of surrender, and 
(ii) have a Fair Market Value on the date of surrender equal to the 
aggregate Exercise Price of the Exercised Shares.

6.      Non-Transferability of Option.  This Option may not be 
transferred in any manner otherwise than by will or by the laws of 
descent or distribution and may be exercised during the lifetime of 
Optionee only by the Optionee.  The terms of the Plan and this Option 
Agreement shall be binding upon the executors, administrators, heirs, 
successors and assigns of the Optionee.

7.      Term of Option.  This Option may be exercised only within 
the term set out in the Notice of Grant, and may be exercised during 
such term only in accordance with the Plan and the terms of this 
Option Agreement.

8.      Tax Consequences.  Some of the federal and California tax 
consequences relating to this Option, as of the date of this Option, 
are set forth below.  THIS SUMMARY IS NECESSARILY INCOMPLETE, AND THE 
TAX LAWS AND REGULATIONS ARE SUBJECT TO CHANGE.  THE OPTIONEE SHOULD 
CONSULT A TAX ADVISER BEFORE EXERCISING THIS OPTION OR DISPOSING OF 
THE SHARES.

(a)     Exercising the Option.

(i)     Nonstatutory Stock Option.  The Optionee may 
incur regular federal income tax and California income tax liability 
upon exercise of a NSO.  The Optionee will be treated as having 
received compensation income (taxable at ordinary income tax rates) 
equal to the excess, if any, of the Fair Market Value of the Exercised 
Shares on the date of exercise over their aggregate Exercise Price.  
If the Optionee is an Employee or a former Employee, the Company will 
be required to withhold from his or her compensation or collect from 
Optionee and pay to the applicable taxing authorities an amount in 
cash equal to a percentage of this compensation income at the time of 
exercise, and may refuse to honor the exercise and refuse to deliver 
Shares if such withholding amounts are not delivered at the time of 
exercise.

        (ii)    Incentive Stock Option.  If this Option 
qualifies as an ISO, the Optionee will have no regular federal income 
tax or California income tax liability upon its exercise, although the 
excess, if any, of the Fair Market Value of the Exercised Shares on 
the date of exercise over their aggregate Exercise Price will be 
treated as an adjustment to alternative minimum taxable income for 
federal tax purposes and may subject the Optionee to alternative 
minimum tax in the year of exercise.  In the event that the Optionee 
undergoes a change of status from Employee to Consultant, any 
Incentive Stock Option of the Optionee that remains unexercised shall 
cease to qualify as an Incentive Stock Option and will be treated for 
tax purposes as a Nonstatutory Stock Option on the ninety-first (91st) 
day following such change of status.

(b)     Disposition of Shares.  

(i)     NSO.  If the Optionee holds NSO Shares for at 
least one year, any gain realized on disposition of the Shares will be 
treated as long-term capital gain for federal income tax purposes.

        (ii)    ISO.  If the Optionee holds ISO Shares for at 
least one year after exercise and two years after the grant date, any 
gain realized on disposition of the Shares will be treated as long-
term capital gain for federal income tax purposes.  If the Optionee 
disposes of ISO Shares within one year after exercise or two years 
after the grant date, any gain realized on such disposition will be 
treated as compensation income (taxable at ordinary income rates) to 
the extent of the excess, if any, of the lesser of (A) the difference 
between the Fair Market Value of the Shares acquired on the date of 
exercise and the aggregate Exercise Price, or (B) the difference 
between the sale price of such Shares and the aggregate Exercise 
Price.

(c)     Notice of Disqualifying Disposition of ISO Shares.  
If the Optionee sells or otherwise disposes of any of the Shares 
acquired pursuant to an ISO on or before the later of (i) two years 
after the grant date, or (ii) one year after the exercise date, the 
Optionee shall immediately notify the Company in writing of such 
disposition.  The Optionee agrees that he or she may be subject to 
income tax withholding by the Company on the compensation income 
recognized from such early disposition of ISO Shares by payment in 
cash or out of the current earnings paid to the Optionee.

9.      Entire Agreement; Governing Law.  The Plan is incorporated 
herein by reference.  The Plan and this Option Agreement constitute 
the entire agreement of the parties with respect to the subject matter 
hereof and supersede in their entirety all prior undertakings and 
agreements of the Company and Optionee with respect to the subject 
matter hereof, and may not be modified adversely to the Optionee's 
interest except by means of a writing signed by the Company and 
Optionee.  This agreement is governed by California law except for 
that body of law pertaining to conflict of laws.

By your signature and the signature of the Company's 
representative below, you and the Company agree that this Option is 
granted under and governed by the terms and conditions of the Plan and 
this Option Agreement.  Optionee has reviewed the Plan and this Option 
Agreement in their entirety, has had an opportunity to obtain the 
advice of counsel prior to executing this Option Agreement and fully 
understands all provisions of the Plan and Option Agreement.  Optionee 
hereby agrees to accept as binding, conclusive and final all decisions 
or interpretations of the Administrator upon any questions relating to 
the Plan and Option Agreement.  Optionee further agrees to notify the 
Company upon any change in the residence address indicated below.

OPTIONEE:                               HELLO DIRECT, INC.



_______________________________         By:_________________________
Signature

_______________________________         Title:______________________
Print Name

____________________________________
Residence Address

____________________________________








        CONSENT OF SPOUSE

The undersigned spouse of Optionee has read and hereby approves 
the terms and conditions of the Plan and this Option Agreement.  In 
consideration of the Company's granting his or her spouse the right to 
purchase Shares as set forth in the Plan and this Option Agreement, 
the undersigned hereby agrees to be irrevocably bound by the terms and 
conditions of the Plan and this Option Agreement and further agrees 
that any community property interest shall be similarly bound.  The 
undersigned hereby appoints the undersigned's spouse as attorney-in-
fact for the undersigned with respect to any amendment or exercise of 
rights under the Plan or this Option Agreement.

____________________________
Spouse of Optionee




        EXHIBIT A

        1995 STOCK PLAN

        EXERCISE NOTICE


Hello Direct, Inc.
5884 Eden Park Place
San Jose, CA  95138

Attention:  Secretary  

1.      Exercise of Option.  Effective as of today, 
________________, 199__, the undersigned ("Purchaser") hereby elects 
to purchase ______________ shares (the "Shares") of the Common Stock 
of Hello Direct, Inc. (the "Company") under and pursuant to the 1995 
Stock Plan (the "Plan") and the Stock Option Agreement dated          
    , 19___ (the "Option Agreement").  The purchase price for the 
Shares shall be $             , as required by the Option Agreement.

2.      Delivery of Payment.  Purchaser herewith delivers to the 
Company the full purchase price for the Shares.

3.      Representations of Purchaser.  Purchaser acknowledges that 
Purchaser has received, read and understood the Plan and the Option 
Agreement and agrees to abide by and be bound by their terms and 
conditions.

4.      Rights as Shareholder.  Until the issuance (as evidenced 
by the appropriate entry on the books of the Company or of a duly 
authorized transfer agent of the Company) of the stock certificate 
evidencing such Shares, no right to vote or receive dividends or any 
other rights as a shareholder shall exist with respect to the Optioned 
Stock, notwithstanding the exercise of the Option.  A share 
certificate for the number of Shares so acquired shall be issued to 
the Optionee as soon as practicable after exercise of the Option.  No 
adjustment will be made for a dividend or other right for which the 
record date is prior to the date the stock certificate is issued, 
except as provided in Section 13 of the Plan.

5.      Tax Consultation.  Purchaser understands that Purchaser 
may suffer adverse tax consequences as a result of Purchaser's 
purchase or disposition of the Shares.  Purchaser represents that 
Purchaser has consulted with any tax consultants Purchaser deems 
advisable in connection with the purchase or disposition of the Shares 
and that Purchaser is not relying on the Company for any tax advice.

6.      Entire Agreement; Governing Law.  The Plan and Option 
Agreement are incorporated herein by reference.  This Agreement, the 
Plan and the Option Agreement constitute the entire agreement of the 
parties with respect to the subject matter hereof and supersede in 
their entirety all prior undertakings and agreements of the Company 
and Purchaser with respect to the subject matter hereof, and may not 
be modified adversely to the Purchaser's interest except by means of a 
writing signed by the Company and Purchaser.  This agreement is 
governed by California law except for that body of law pertaining to 
conflict of laws.


Submitted by:                                   Accepted by:

PURCHASER:                                      HELLO DIRECT, INC.




_______________________________         By:_________________________
Signature

_______________________________         Title:______________________
Print Name



Address:                                        Address:

___________________________                     5893 Rue Ferrari
___________________________                     San Jose, CA  95138


<TABLE> <S> <C>
 
<ARTICLE>      5 
<LEGEND>    THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED
            FROM THE CONDENSED BALANCE SHEET AS OF JUNE 30, 1998 AND
            THE CONDENSED STATEMENTS OF INCOME FOR THE THREE MONTHS ENDED
            JUNE 30, 1998.
</LEGEND>
<MULTIPLIER> 1,000 
       
<S>                                     <C>
<PERIOD-TYPE>                           3-MOS
<FISCAL-YEAR-END>                       DEC-31-1998
<PERIOD-START>                          APR-01-1998
<PERIOD-END>                            JUN-30-1998
<CASH>                                     1,707
<SECURITIES>                               6,499
<RECEIVABLES>                              7,466
<ALLOWANCES>                                 662
<INVENTORY>                                6,111
<CURRENT-ASSETS>                          22,971
<PP&E>                                     7,909
<DEPRECIATION>                             3,246
<TOTAL-ASSETS>                            32,027
<CURRENT-LIABILITIES>                      3,845
<BONDS>                                        0
                          0
                                    0
<COMMON>                                       5
<OTHER-SE>                                27,977
<TOTAL-LIABILITY-AND-EQUITY>              32,027
<SALES>                                   16,620
<TOTAL-REVENUES>                          16,620
<CGS>                                      7,670
<TOTAL-COSTS>                              8,189
<OTHER-EXPENSES>                            (204)
<LOSS-PROVISION>                               0
<INTEREST-EXPENSE>                             0
<INCOME-PRETAX>                              965
<INCOME-TAX>                                 386
<INCOME-CONTINUING>                          579
<DISCONTINUED>                                 0
<EXTRAORDINARY>                                0
<CHANGES>                                      0
<NET-INCOME>                                 579
<EPS-PRIMARY>                              $0.11
<EPS-DILUTED>                              $0.11

         

</TABLE>


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