HELLO DIRECT INC /DE/
SC 14D9/A, 2000-10-30
CATALOG & MAIL-ORDER HOUSES
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                     SECURITIES AND EXCHANGE COMMISSION
                           WASHINGTON D.C. 20549
                            -------------------
                              SCHEDULE 14D-9/A

                   SOLICITATION/RECOMMENDATION STATEMENT
                    PURSUANT TO SECTION 14(D)(4) OF THE
                      SECURITIES EXCHANGE ACT OF 1934
                             (AMENDMENT NO. 1)
                              ----------------

                             HELLO DIRECT, INC.
                         (Name of subject Company)

                             HELLO DIRECT, INC.
                     (Name of Person Filing Statement)

                  COMMON STOCK, PAR VALUE $0.001 PER SHARE
                       (Title of Class of Securities)

                                 423402106
                   (Cusip Number of Class of Securities)
                      --------------------------------

                            E. ALEXANDER GLOVER
                   PRESIDENT AND CHIEF EXECUTIVE OFFICER
                             HELLO DIRECT, INC.
                              5893 RUE FERRARI
                         SAN JOSE, CALIFORNIA 95138
                               (408) 972-1990
               (Name, Address, and Telephone Number of Person
              Authorized to Receive Notices and Communications
                   on Behalf of Person Filing Statement)

                                 Copies to:

                              Dean Witter III
                    Chief Financial Officer & Secretary
                             Hello Direct, Inc.
                              5893 Rue Ferrari
                         San Jose, California 95138
                               (408) 363-6158

                           Gregory C. Smith, Esq.
                  Skadden, Arps, Slate, Meagher & Flom LLP
                      525 University Avenue, Suite 220
                        Palo Alto, California 94301
                               (650) 470-4500

[ ]      Check the box if the filing relates solely to preliminary
         communications made before the commencement of a tender offer.

==============================================================================


         This Amendment No. 1 amends and supplements the
Solicitation/Recommendation Statement on Schedule 14D-9 (the "Schedule
14D-9") filed with the Securities and Exchange Commission (the "SEC") on
October 11, 2000, by Hello Direct, Inc., a Delaware corporation (the
"Company") relating to the offer by GN Acquisition Corporation, a Delaware
corporation (the "Purchaser") and an indirect, wholly owned subsidiary of
GN Great Nordic Ltd., a corporation formed under the laws of Denmark
("Great Nordic" or "Parent"), to purchase all outstanding shares of common
stock, par value $0.001 per share of the Company at a purchase price of
$16.40 per share, net to the seller in cash (the "Offer Price"), upon the
terms and subject to the conditions set forth in the Offer to Purchase,
dated October 11, 2000, included in the Purchaser's Tender Offer Statement
on Schedule TO, as amended, originally filed with the SEC on October 11,
2000, and in the related Letter of Transmittal.

ITEM 4.  THE SOLICITATION OR RECOMMENDATION

         The information set forth in the twenty-second and twenty-third
paragraphs of Item 4(b) is hereby amended and supplemented in its entirety
to read as follows:

                  "On September 29, 2000, also in response to the Company's
         requests to submit revised proposals, the other party again
         proposed a stock-for-stock transaction at a nominal value of
         $17.00 per share. In this revised proposal the other party
         proposed to reduce (but not eliminate) the proposed delay in the
         announcement and consummation of the proposed transaction, and to
         reduce the termination fee payable in the event of termination of
         the transaction. However, in all other material respects, the
         proposal remained subject to the same conditions as the other
         party's September 18, 2000 proposal.

                  At a meeting held on September 30, 2000, the Board of
         Directors of the Company considered the alternative transaction
         structures available. The primary proposals that the board
         considered were GN Netcom's proposed $16.40 per share cash offer,
         and the other party's proposed stock-for-stock transaction with a
         nominal value of $17.00 per share. The Board of Directors of the
         Company determined that there was meaningful risk that the nominal
         $17.00 value would not ultimately be realized, based on many
         factors, including:

                  o     the proposed delay in the announcement and
                        consummation of the transaction;
                  o     proposed collar mechanisms in the other party's
                        offer which would expose the Company's stockholders
                        to the risk of a decline in the other party's stock
                        price;
                  o     other uncertain terms and conditions contained in
                        the proposal; and
                  o     the potential reduction in the purchase price based
                        on fees and expenses incurred in the transaction.

                  In addition, the Board of Directors of the company
         considered the volatility of the stock of the other party and the
         associated investment risks for the Company's stockholders in the
         event that they were to receive stock of that other party.
         Finally, the Board of Directors of the Company considered the risk
         that the Company might be unable to complete a business
         combination that would qualify for a pooling of interests
         accounting treatment, since such treatment was a condition of the
         other party's indication of interest.

                  After consultation with its advisors, the Board of
         Directors of the Company confirmed its preference for an all cash
         deal. Negotiations between the Company and Great Nordic continued
         through October 3, 2000, culminating in the Company and Great
         Nordic agreeing upon a form of definitive agreement to be
         presented for review by the Company's Board of Directors at a
         meeting scheduled for October 3, 2000."



                                 SIGNATURE

         After reasonable inquiry and to the best of its knowledge and
belief, the undersigned certifies that the information set forth in this
statement is true, complete and correct.


                                           HELLO DIRECT, INC.



                                           By: /s/  E. Alexander Glover
                                               ---------------------------
                                           Name:   E. Alexander Glover
                                           Title:  President and Chief
                                                   Executive Officer

Dated:   October 27, 2000




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