CREATIVE COMPUTERS INC
SC 13G, 1999-02-16
CATALOG & MAIL-ORDER HOUSES
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<PAGE>
 
                      SECURITIES AND EXCHANGE COMMISSION
                            WASHINGTON, D.C.  20549

                              ------------------

                                 SCHEDULE 13G
                                (Rule 13d-102)

                              ------------------

            INFORMATION TO BE INCLUDED IN STATEMENTS FILED PURSUANT
             TO RULES 13d-1(b), (c) AND (d) AND AMENDMENTS THERETO 
                        FILED PURSUANT TO RULE 13d-2(b)
                           (Amendment No.      )*  
                                       

                                  uBID, Inc.
         -------------------------------------------------------------
                                (Name of Issuer)

                                 Common Stock
         -------------------------------------------------------------
                        (Title of Class of Securities)

                                  903469 10 4
         -------------------------------------------------------------
                                 (CUSIP Number)


         -------------------------------------------------------------
             (Date of Event Which Requires Filing of this Statement)


Check the appropriate box to designate the rule pursuant to which this Schedule 
is filed:

                         [_] Rule 13d-1(b)

                         [_] Rule 13d-1(c)

                         [X] Rule 13d-1(d)

*The remainder of this cover page shall be filled out for a reporting person's
initial filing on this form with respect to the subject class of securities, and
for any subsequent amendment containing information which would alter the
disclosures provided in a prior cover page.

The information required in the remainder of this cover page shall not be deemed
to be "filed" for the purpose of Section 18 of the Securities Exchange Act of
1934 ("Act") or otherwise subject to the liabilities of that section of the Act
but shall be subject to all other provisions of the Act (however, see the
Notes).

                                 Page 1 of 5 

<PAGE>
 
- -----------------------                                  ---------------------
CUSIP NO. 903469 10 4                   13G                PAGE 2 OF 5 PAGES
- -----------------------                                  ---------------------
 
- ------------------------------------------------------------------------------
 1    NAME OF REPORTING PERSON
      S.S. OR I.R.S. IDENTIFICATION NO. OF ABOVE PERSON

      CREATIVE COMPUTERS, INC.
- ------------------------------------------------------------------------------
 2    CHECK THE APPROPRIATE BOX IF A MEMBER OF A GROUP*         (a) [_]
                                                                (b) [_]

- ------------------------------------------------------------------------------
 3    SEC USE ONLY
 

- ------------------------------------------------------------------------------
 4    CITIZENSHIP OR PLACE OF ORGANIZATION

      DELAWARE
- ------------------------------------------------------------------------------
                     5    SOLE VOTING POWER
                        
     NUMBER OF            7,329,883  
 
      SHARES       -----------------------------------------------------------
                     6    SHARED VOTING POWER
   BENEFICIALLY      
                          NONE
     OWNED BY
                   -----------------------------------------------------------
       EACH          7    SOLE DISPOSITIVE POWER
                         
    REPORTING             7,329,883
 
      PERSON       -----------------------------------------------------------
                     8    SHARED DISPOSITIVE POWER
       WITH          
                          NONE
- ------------------------------------------------------------------------------
 9    AGGREGATE AMOUNT BENEFICIALLY OWNED BY EACH REPORTING PERSON

      7,329,883
- ------------------------------------------------------------------------------
10    CHECK BOX IF THE AGGREGATE AMOUNT IN ROW (9) EXCLUDES CERTAIN SHARES*
      

- ------------------------------------------------------------------------------
11    PERCENT OF CLASS REPRESENTED BY AMOUNT IN ROW 9

      80.1%
- ------------------------------------------------------------------------------
12    TYPE OF REPORTING PERSON*

      CO
- ------------------------------------------------------------------------------

                                  Page 2 of 5
<PAGE>
 
Item 1(a)     Name of Issuer:

                uBid, Inc.

Item 1(b)     Address of Issuer's Principal Executive Offices:

                2525 Busse Road
                Elk Grove Village, IL 60007

Item 2(a)     Name of Person Filing:

                Creative Computers, Inc.

Item 2(b)     Address of Principal Business Office or, if none, Residence:

                2555 W. 190th Street
                Torrance, California 90504

Item 2(c)     Citizenship/Organization:

                Delaware

Item 2(d)     Title of Class of Securities:

                Common Stock

Item 2(e)     CUSIP Number:

                903469 10 4

Item 3        Not applicable.

Item 4        Ownership.

                     (a) Amount of Beneficially Owned: 7,329,883

                     (b) Percent of Class:  80.1%

                     (c) Number of shares as to which such person has:

                                 Page 3 of 5 

<PAGE>
               (i)    sole power to vote or to direct the vote:   7,329,883

               (ii)   shared power to vote or to direct the vote:  0

               (iii)  sole power to dispose or to direct the
                      disposition of:  7,329,883 
                                                
               (iv)   shared power to dispose or to direct the
                      disposition of:  0
                                       

Item 5    Ownership of Five Percent or Less of a Class:

           Not Applicable.

Item 6    Ownership of More than Five Percent on Behalf of Another Person:

           Not Applicable.
          
Item 7    Identification and Classification of the Subsidiary Which Acquired the
          Security Being Reported on By the Parent Holding Company.

           Not Applicable.
          
Item 8    Identification and Classification of Members of the Group.
   
           Not Applicable.  

Item 9    Notice of Dissolution of Group.  

           Not Applicable.

Item 10   Certification.

           Not Applicable.



                                 Page 4 of 5 
<PAGE>
 
                                  SIGNATURE
                                  ---------

     After reasonable inquiry and to the best of my knowledge and belief, I
certify that the information set forth in this statement is true, complete and
correct.

Date: February 16, 1999


                                        CREATIVE COMPUTERS, INC.


                                        By: /s/ Ted Sanders
                                           -------------------------------------
                                           Ted Sanders, Chief Financial Officer


                                  Page 5 of 5


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