GENELINK INC
DEF 14A, 2000-11-30
MEDICAL LABORATORIES
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<PAGE>   1
                                  SCHEDULE 14A
                                 (RULE 14a-101)

                    INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
          PROXY STATEMENT PURSUANT TO SECTION 14(a) OF THE SECURITIES
                     EXCHANGE ACT OF 1934 (AMENDMENT NO.  )

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     Check the appropriate box:

     [ ] Preliminary Proxy Statement        [ ] Confidential, for Use of the
                                                Commission Only (as permitted by
                                                Rule 14a-6(e)(2))
     [X] Definitive Proxy Statement

     [ ] Definitive Additional Materials

     [ ] Soliciting Material Pursuant to Rule 14a-11(c) or Rule 14a-12


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     [ ] No fee required.

     [ ] Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and
         0-11.

     (1) Title of each class of securities to which transaction applies:

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     [ ] Check box if any part of the fee is offset as provided by Exchange Act
         Rule 0-11(a)(2) and identify the filing for which the offsetting fee
         was paid previously. Identify the previous filing by registration
         statement number, or the form or schedule and the date of its filing.

     (1) Amount previously paid:

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<PAGE>   2
[GENELINK LOGO]

December 1, 2000


TO OUR SHAREHOLDERS:

Enclosed along with this letter is a Notice of Annual Meeting of Shareholders
scheduled for December 27, 2000 and the accompanying Proxy Statement and Proxy.

I would like to take this opportunity to bring you up to date on some exciting
developments concerning the Company;

-- GeneLink is extremely excited about its new relationship with HealthScreen
America, a personal health management company. HealthScreen provides medical
services that help determine your risk for diseases such as osteoporosis,
cancer, heart disease and diabetes, through CT scans other imaging tests. We
have entered into a letter of intent with HealthScreen America, whereby
HealthScreen will offer our DNA banking services to all its clients.

-- While our patents are still pending, we hope to have an answer from the U.S.
Patent Office early next year.

-- GeneLink continues to penetrate the deathcare industry. We have engaged the
services of Ronald P. Robertson as Director of Special Markets. Mr. Robertson
has over thirty years experience as a sales and marketing executive in the
funeral and cemetery industries, most recently as Vice President of Sales for
The Loewen Group International, Inc. Mr. Robertson will focus on the cemetery
and cremation industries.

-- We have entered into a Distribution and Supply Contract with LifeLink
Genetics, Inc. Based in Iowa, LifeLink Genetics is a newly developed company to
specifically market GeneLink's DNA Collection Kit to the deathcare industry,
focusing on the cemetery and cremation business. This Supply Contract will
generate an instant revenue stream for our products.

-- GeneLink has been endorsed by the International Order of the Golden Rule, an
organization of 1,000 independently owned funeral homes, and we have signed up
the initial responses and scheduled training for this month.

-- Prime Business Successions, Inc., owner of 140 funeral homes, continues to
offer our product, and sales are steadily increasing on a monthly basis.

-------------------------------------------------------------------------------
P.O. Box 3212 - Margate, New Jersey 08402 - (609) 823-6991 - Fax (609) 823-6616
               Email: [email protected] - Web Address: bankdna.com
<PAGE>   3
-- GeneLink's contract with the University of North Texas Health Science Center
at Fort Worth now includes 75 year storage terms for GeneLink clients, which
storage is guaranteed by the University. We believe that GeneLink is the only
DNA banking company that offers DNA storage for this length of time.

-- We have attended the National Genetic Counselors Convention held in Georgia
last month, and we hope to continue to receive their support. GeneLink has been
a supporter of the National Genetic Counselors organization for the past
4 years.

-- GeneLink's investment banking firm, Brennan, Dyer & Company, continues their
support for the Company and continues to raise capital for the Company.

We look forward to a very exciting and successful year. We wish you and your
families a Happy, Healthy & Prosperous New Year.

Very truly yours,



/s/ John R. DePhillipo
----------------------
John R. DePhillipo
Chairman/CEO
<PAGE>   4

                                 GENELINK, INC.
                              100 S. Thurlow Street
                            Margate, New Jersey 08402


                    NOTICE OF ANNUAL MEETING OF SHAREHOLDERS
                          TO BE HELD DECEMBER 27, 2000


To the Shareholders of Genelink, Inc.:

         Notice is hereby given that the Annual Meeting of Shareholders of
Genelink, Inc. (the "Company"), a Pennsylvania corporation, will be held at 9:00
a.m. on December 27, 2000 at Tropicana Hotel & Casino Resort, Pageant Room,
Brighton Avenue and the Boardwalk, Atlantic City, New Jersey (the "Meeting"),
for the following purposes:

1.       To elect two (2) directors to serve until the next Annual Meeting of
         Shareholders or until their respective successors are elected and
         qualified,

2.       To approve the Company's 2000 Stock Option Plan, and

3.       To transact such other business as may properly be brought before the
         Meeting or any adjournment(s) thereof.

         Only shareholders of record at the close of business on November 30,
2000, are entitled to notice of, and to vote at, the Meeting or any
adjournment(s) thereof.

         Whether or not you plan to be present at the Meeting, you are requested
to sign and return the enclosed proxy in the envelope provided so that your
shares will be represented. The giving of such proxy will not affect your right
to vote in person should you later decide to attend the Meeting. Please date and
sign the enclosed proxy and return it promptly in the enclosed envelope.

                                     By Order of the Board of Directors,



                                     John R. DePhillipo
                                     Chairman of the Board

Margate, New Jersey
December 1, 2000
<PAGE>   5
                                 GENELINK, INC.
                              100 S. THURLOW STREET
                            MARGATE, NEW JERSEY 08402


                                 PROXY STATEMENT
                         ANNUAL MEETING OF SHAREHOLDERS
                                DECEMBER 27, 2000

         This Proxy Statement is furnished to shareholders of Genelink, Inc.
(the "Company"), a Pennsylvania corporation, in connection with the solicitation
of proxies on behalf of the management of the Company for use at the Annual
Meeting of Shareholders to be held at Tropicana Hotel & Casino Resort, Pageant
Room, Brighton Avenue and the Boardwalk, Atlantic City, New Jersey on December
27, 2000 at 9:00 a.m., and at any and all adjournments thereof (the "Meeting"),
for the purpose of considering and acting upon the matters referred to in the
preceding Notice of Annual Meeting and more fully discussed below.

         This Proxy Statement and the accompanying form of proxy were first
mailed to shareholders of the Company entitled to notice of, and to vote at, the
Meeting on or about December 1, 2000.

Quorum and Voting

         The presence, in person or by proxy, of the holders of a majority of
the shares of Common Stock issued and outstanding is necessary to constitute a
quorum at the Meeting. Shareholders are entitled to one vote per share of Common
Stock held on any matter which may properly come before the Meeting. Any
shareholder executing and delivering the accompanying proxy has the power to
revoke the same by giving notice to the Secretary of the Company. The presence
at the Meeting of a shareholder will not revoke his proxy. Proxies in the
accompanying form which are properly executed, duly returned to the Company and
not revoked will be voted in accordance with the instructions therein. The
candidates receiving the highest number of votes up to the number of directors
to be elected shall be elected directors of the Company. IF NO INSTRUCTION IS
GIVEN WITH RESPECT TO ANY PROPOSAL TO BE ACTED UPON, THE PROXY WILL BE VOTED FOR
THE ELECTION OF ALL OF THE NOMINEES NAMED IN THE PROXY AND FOR APPROVAL OF THE
COMPANY'S 2000 STOCK OPTION PLAN. No matter is expected to be considered at the
Meeting other than the proposals set forth in the accompanying Notice of Annual
Meeting, but if any other matters are properly brought before the Meeting for
action, it is intended that the persons named in the proxy and acting thereunder
will vote their discretion on such matters.

Record Date and Shares Outstanding

         The close of business on November 30, 2000, has been fixed as the
record date for the determination of shareholders entitled to receive notice of,
and to vote at, the Meeting. The stock transfer books will not be closed. As of
November 30, 2000, there were issued and outstanding 12,814,832 shares of the
Company's Common Stock.
<PAGE>   6
                             PRINCIPAL SHAREHOLDERS

         The following table sets forth information as of November 30, 2000
regarding (i) each person known to the Company to beneficially own more than
five percent of its Stock and (ii) the Company's directors as a group.

<TABLE>
<CAPTION>
                                                                                             Approximate
                                                   Number of Shares                          Percentage
                 Name                             Beneficially Owned                    Of Stock Outstanding
                 ----                             ------------------                    --------------------
<S>                                               <C>                                   <C>
        Robert P. Ricciardi(1)                         4,250,000                               24.99%

        Edmund T. and
        Linda J. DelGuercio                            2,250,000                               17.64%

        John R. DePhillipo(2)                          1,978,820                               13.43%

        Maria DePhillipo(3)                            1,768,800                               13.87%


        Directors as a Group                           6,228,820(1)(2)                         38.42%
</TABLE>

(1)      Includes options to acquire 400,000 shares at an exercise price of
$0.10 per share and options to acquire 1,000,000 shares at an exercise price of
$1.00.

(2)      Includes options to acquire 478,820 shares at an exercise price of
$0.10 per share, options to acquire 500,000 shares at an exercise price of $0.20
per share and options to acquire 1,000,000 shares at an option price of $1.00
per share. Mr. DePhillipo is the spouse of Maria DePhillipo.

(3)      Maria DePhillipo is the trustee of various family trusts owning an
aggregate of 400,000 shares of Common Stock and disclaims any beneficial
ownership of these shares. Maria DePhillipo is the spouse of John R. DePhillipo.

                                       2
<PAGE>   7
                             EXECUTIVE COMPENSATION

                           SUMMARY COMPENSATION TABLE

<TABLE>
<CAPTION>
                                                                              Long-Term
                         Year           Annual Compensation                 Compensation
                         ----    -------------------------------     ------------------------

                                                                      Awards          Payouts
                                                                      ------          -------
          (a)            (b)       (c)        (d)        (e)            (f)          (g)           (h)            (i)
                                                        Other                     Securities
                                                        Annual       Restricted   Underlying
                                                       Compen-          Stock      Options/       LTIP         All Other
                                  Salary    Bonus       sation        Award(s)     SARs (#)      Payouts      Compensation
                                   ($)        ($)        ($)             ($)                       ($)            ($)
                                  ------    -----       ------        --------     --------      -------      ------------
<S>                              <C>        <C>        <C>           <C>          <C>           <C>           <C>
JOHN DePHILLIPO, CHIEF
EXECUTIVE OFFICER
                         1999    $137,500   -------    --------      ---------     --------     $100,000(2)         $2,400(3)

                         1998    $125,000   -------    --------      ---------     --------     $200,000(2)         $4,445(3)

                         1997    --------   -------    $110,000(1)   ---------     --------      --------            -----


ROBERT P. RICCIARDI,     1999    $ 60,000   -------    --------      ---------     --------     $100,000(2)          -----
TREASURER
                         1998    $ 30,000   -------    --------      ---------     --------     $100,000(2)          -----

                         1997    --------   -------    --------      ---------     --------     --------             -----


WILLIAM PARISI,          1999    --------   -------    --------      ---------     --------     --------             -----
PRESIDENT
                         1998    --------   -------    --------      ---------     --------     --------             -----

                         1997    --------   -------    $ 45,000(1)   ---------     --------     --------             -----
</TABLE>


TABLE
-----
  (1)  -  Represents the value of compensation expense relating to cash received
          and treated as subscriptions receivable

  (2)  -  Represents the value of vested $ .10 options issued for deferred
          compensation

  (3)  -  Represents the cost of life insurance premiums provided from the
          Company

                                       3
<PAGE>   8
                      OPTION/SAR GRANTS IN LAST FISCAL YEAR

<TABLE>
<CAPTION>
                                                                                    Potential Realizable Value at
                                                                                    Assumed Annual Rates of Stock
                                      Individual Grants                           Price Appreciation for Option Term
    ----       ---------------------------------------------------------------    -----------------------------------
     (a)            (b)             (c)               (d)              (e)              (f)               (g)
                 Number of
                Securities       Percent of
                Underlying     Total Options/
                  Option/     SARs Granted to     Exercise of
               SARs Granted     Employees in      Base Price        Expiration
    Name            (#)         Fiscal Year         ($/Sh)             Date           5% ($)            10%($)
    ----            ---         -----------         ------             ----           ------            ------
<S>            <C>            <C>                 <C>               <C>               <C>               <C>
   John R.
 DePhillipo      1,000,000           45.3%             $1.00          07/01/04            $0                $0

  Robert P.
  Ricciardi      1,000,000           45.3%             $1.00          07/01/04            $0                $0
</TABLE>

                     AGGREGATED OPTION/SAR EXERCISES IN LAST
                    FISCAL YEAR AND FY-END OPTION/SAR VALUES

<TABLE>
<CAPTION>
          (a)                   (b)                (c)                     (d)                         (e)

                                                                   Number of Securities        Value of Unexercised
                                                                  Underlying Unexercised           In-the-Money
                                                                  Options/SARs at Fiscal      Options/SARs at Fiscal
                          Shares Acquired                              Year-End (#)                Year-End ($)
          Name            On Exercise (#)    Value Realized     Exercisable/Unexercisable    Exercisable/Unexercisable
          ----            ---------------    --------------     -------------------------    -------------------------
<S>                       <C>                <C>                <C>                          <C>


   John R. DePhillipo         621,180           $163,212            378,820/1,300,000            $ 7,882/$40,000

  Robert P. Ricciardi            0                  0               800,000/1,200,000            $40,000/$60,000
</TABLE>

Employment Agreements with Executive Officers

         The Company entered into an employment agreement with John R.
DePhillipo, the Chief Executive Officer and President of the Company, dated
February 24, 1998, which provides for an initial salary of $125,000 per year, an
initial term of five (5) years, benefits, a grant of options to acquire
1,200,000 shares at an exercise price of $0.10 per share, 800,000 of which have
vested, with the remaining balance vested in equal annual installments of
200,000 each, commencing January 1, 2001, registration rights and a two (2) year
restrictive covenant.

         The Company entered into a consulting agreement with Dr. Ricciardi
dated, February 24, 1998, which provides for initial compensation of $30,000 per
year in 1998 and $60,000 per year in 1999, an initial term of five (5) years,
the grant of options to acquire 1,000,000 shares at an exercise price of $0.10
per share, 600,000 of which have vested, with the remaining balance vesting in
equal installments of 200,000 each, commencing January 1, 2001, registration
rights, and requires Dr. Ricciardi to perform eight (8) hours of consulting
services per week.

                                       4
<PAGE>   9
Compensation of Directors

         Directors of the Company are not paid any fees for service as directors
of the Company.

                        REPORT ON EXECUTIVE COMPENSATION

Introduction

         The Board of Directors is responsible for establishing and maintaining
the Company's executive compensation program which is designed to attract and
retain executives who are committed to the long-term success of the Company and
the enhancement of shareholder value.

Compensation Components

         Base salary is received annually and any increases are based on the
performance of the Company. Due to the Company's financial and cash flow
position, it was not able to make regular payments of monetary compensation to
any of its executive officers under the agreements described above throughout
1999. The incentive compensation component is paid in the form of stock option
grants. The Board has taken into consideration the inability of the Company to
pay monetary compensation to its executive officers in determining the number of
stock options it granted to the Company's executive officers in 1999.


              COMPARISON OF 13 MONTH CUMULATIVE TOTAL RETURN AMONG
              GENELINK, INC., THE S & P SMALLCAP 600 INDEX AND THE
              S & P HEALTH CARE (MEDICAL PRODUCTS & SUPPLIES) INDEX

<TABLE>
<CAPTION>
                                                                    11/24/1998         12/1998           12/1999
                                                                    ----------         -------           -------
<S>                                                                 <C>                <C>               <C>
Genelink, Inc.                                                          100.00            78.67            16.67
S & P Smallcap 600                                                      100.00           112.38           126.32
S & P Health Care (medical products and supplies)                       100.00           114.01           105.60
</TABLE>

                       PROPOSAL 1 - ELECTION OF DIRECTORS

         In accordance with the Company's By-Laws, the number of directors has
been fixed at two (2) and, accordingly, two (2) directors will be elected at the
Meeting. Each director elected will serve as a director until his or her
successor is elected and shall have qualified. The two (2) persons named below
are management's nominees for election as directors and are the current members
of the Company's Board of Directors.

         Management has no reason to believe that any of its nominees will be
unable to serve if elected to office and, to the knowledge of management, its
nominees intend to serve the entire term for which election is sought.

                                       5
<PAGE>   10
                                    NOMINEES

         Information with respect to each of management's nominees is set forth
in the following table:

<TABLE>
<CAPTION>
                                                                                 Shares of Stock
                                                                                  Beneficially         Approximate
                                                                                   Owned as of     Percentage of Stock
                                     Name                                            11/3/00           Outstanding
                                     ----                                            -------           -----------
<S>                                                                              <C>               <C>
JOHN R. DEPHILLIPO, 58, Chairman, Chief Executive Officer, President,             1,978,820(1)            13.43%
Secretary and Director of the Company.  Mr. DePhillipo, educated at Temple
University in Business Administration, served from 1990 to 1994 as the
Chairman/CEO of Applied Safety, Inc., which developed a retro-fit driver's
side airbag for installation in new or used vehicles.  In August 1994,
Applied Safety ceased operations and entered into a license and royalty
agreement with a New York Stock Exchange company which was a worldwide
manufacturer and supplier of airbags.  In October 1995, after a lawsuit was
filed in Florida by the other party seeking to terminate the agreement and avoid
future royalty payments, Applied Safety filed for protection under Chapter 11 of
the U.S. Bankruptcy Code, Case #95-17950 DAS.  In September 1997, Applied
Safety's plan was confirmed by the bankruptcy court, and Applied Safety has
emerged from bankruptcy.

ROBERT P. RICCIARDI, PH.D., 53, Treasurer and Director of the Company.  Dr.       4,250,000(2)            24.99%
Robert Ricciardi is a Professor of Microbiology at the University of
Pennsylvania, where he is Chairman of the Microbiology and Virology Program
of the Molecular Biology Graduate Group.  He received his Ph.D. from the
University of Illinois at Urbana in cellular biology.  He was a postdoctoral
fellow at Brandeis University and Harvard Medical School in the Department of
Biological Chemistry and was awarded fellowships by the American Cancer
Society, National Institute of Health and Charles A. King Trust.  He
developed one of the first techniques in molecular biology which has been
widely used both to map genes and determine the proteins they encode.  While
most of his research has centered on basic mechanisms of cancer, he has
developed, patented and has a patent pending for recombinant delivery vectors
for use as vaccines and for potential use in gene therapy.  Dr. Ricciardi has
served as a consultant to The National Institutes of Health, Smith Kline and
Beecham's Department of Molecular Genetics, and Children's Hospital of
Philadelphia's Department of Infectious Disease.  He has authored 55
publications, has been awarded a NATO Visiting Professorship at Ferrara
Medical School, Italy, and has been an invitational speaker at various
scientific meetings and a seminar guest speaker at the Mayo Clinic and Johns
Hopkins University.
</TABLE>

(1)      Includes options to acquire 478,820 shares at an exercise price of
$0.10 per share, options to acquire 500,000 shares at an exercise price of $0.20
per share and options to acquire 1,000,000 shares at an option price of $1.00
per share.

(2)      Includes options to acquire 400,000 shares at an exercise price of
$0.10 per share and options to acquire 1,000,000 shares at an exercise price of
$1.00.

          PROPOSAL 2 - APPROVAL OF THE COMPANY'S 2000 STOCK OPTION PLAN

         At the Meeting there will be presented to the Stockholders for their
approval a 2000 Incentive Stock Option Plan (the "2000 Stock Option Plan"),
which was adopted by the Board of Directors on May 22, 2000, subject to the
approval of the Company's Shareholders.

                                       6
<PAGE>   11
         The 2000 Stock Option Plan shall be administered by the Board of
Directors. Both members of the Board of Directors are officers of the Company
and, individually, are holders of greater than ten percent of the outstanding
and issued shares of the Company.

         The complete text of the 2000 Stock Option Plan appears as Exhibit A to
the Proxy Statement. While its main features are summarized below, such summary
is in all respects subject to the complete text of the 2000 Stock Option Plan
set forth in Exhibit A.

Purposes of the Plan

         The purposes of the 2000 Stock Option Plan are to enable the Company to
attract and retain the services of key employees and persons with managerial,
professional or supervisory responsibilities, including, but not limited to,
members of the Board of Directors, officers of, and consultants to, the Company,
responsible for the past and continued success of the Company, and to provide
them with increased motivation and incentive to exert their best efforts on
behalf of the Company by enlarging their personal stake in its success.

Type and Amount of Option Grants

         The maximum number of shares of the Company's Common Stock which may be
subjected to options granted under the 2000 Stock Option Plan is 2,500,000,
subject to adjustment in accordance with Section 4.1 of the 2000 Stock Option
Plan, and will consist of incentive stock options and non-qualified stock
options.

Eligibility

         Under the 2000 Stock Option Plan, grants of options may be made to
those persons who the Board of Directors determines have the capacity to make a
substantial contribution to the success of the Company. Grants of incentive
stock options may be made only to employees of the Company.

Terms of Incentive Stock Option Grants

         The 2000 Stock Option Plan contemplates that incentive stock options
may be granted with respect to shares of Common Stock by the Board of Directors,
in accordance with the provisions of the 2000 Stock Option Plan, which include:

         (a) Each incentive stock option granted shall be evidenced by a written
agreement, which agreement shall state the number of shares of Common Stock
which may be purchased upon exercise of such incentive stock option.

         (b) Each grant shall, in no event, be less that one hundred percent
(100%) of the fair market value of a share of Common Stock on the date the
incentive stock option is granted.

                                       7
<PAGE>   12
         (c) No incentive stock options shall be exercised more than 10 (ten)
years from the date of grant of such incentive stock option (5 (five) years from
the date of grant in the case of an optionee who owns 10% or more of the
outstanding stock of the Company).

         (d) Incentive stock options shall vest as determined by the Board of
Directors.

         (e) Successive grants may be made to the same individual whether or not
any options previously granted to such individual remain unexercised.

         (f) Incentive stock options granted under the 2000 Stock Option Plan
are intended to qualify under Section 422 of the Internal Revenue Code as
"Incentive Stock Options."

         Agreements evidencing incentive stock options may contain such other
terms and provisions, consistent with the 2000 Stock Option Plan, as the Board
of Directors may approve. Shares covered by incentive stock options which are
terminated for any reason or expire unexercised may be made the subject of new
incentive stock options.

Federal Tax Consequences of Incentive Stock Options

         Under present provisions of the Internal Revenue Code, as long as
options under the 2000 Stock Option Plan qualify as "incentive stock options,"
they will not result in taxable income to the optionee or a deduction to the
Company at the time granted nor, if holding period requirements are observed, at
the time exercised. If the optionee holds the stock more than two years from
date of grant and one year from date of exercise, the optionee's gain or loss
will be recognized as capital gain or loss at the time the stock is purchased,
pursuant to the option, is sold or otherwise disposed of, and the Company will
not be entitled to any deduction in computing its taxable income as a result of
the grant or exercise of the option. If these holding requirements are not met,
in general, the optionee will recognize ordinary taxable income and the Company
will be entitled to a deduction measured by the excess of the fair market value
of the shares of Common Stock at the time of exercise over the option price.

         The tax basis to the optionee for stock acquired on exercise of the
incentive stock option would be the fair market value at the date the option was
granted. The difference between the fair market value at the date of exercise
and the option price of the incentive stock option will be an item of tax
preference to the optionee. Thus, it will have to be included when making the
alternative minimum tax calculation for the year in which the incentive stock
option was exercised.

Terms of Non-Qualified Stock Option Grants

         (a) Each grant shall, in no event, be less than one hundred percent
(100%) of the fair market value of a share of Common Stock on the date the
option is granted.

         (b) Non-qualified stock options granted under the 2000 Stock Option
Plan are exercisable at such rate and during such periods as determined by the
Board of Directors.

                                       8
<PAGE>   13
         (c) Upon exercise of a non-qualified stock option, payment in full of
the exercise price must be made in cash or upon cashless exercise.

         (d)  Options shall vest as determined by the Board of Directors.

         Agreements evidencing non-qualified stock options may contain such
other terms and provisions, consistent with the 2000 Stock Option Plan, as the
Board of Directors may approve. Shares covered by non-qualified stock options
which are terminated for any reason or expire unexercised may be made the
subject of new non-qualified stock options.

Federal Tax Consequences of Non-Qualified Stock Options

         An optionee receiving non-qualified stock options will not realize
taxable income upon the granting of a non-qualified stock option under the 2000
Stock Option Plan, nor would the Company be subject to a deduction upon such
grant. Upon the exercise of a non-qualified stock option, the optionee shall
realize compensation income in the amount of the excess of the fair market value
of the Common Stock on the day of exercise over the option exercise price, and
the Company will receive a corresponding deduction. The tax basis of any Common
Stock received will be the fair market value of such shares on the date the
option is exercised.

         Upon the exercise of a non-qualified stock option, the Company is
entitled to require as a condition of delivery of the shares of Common Stock
that the optionee remit an amount sufficient to satisfy all federal, state and
local withholding taxes relating thereto. An optionee has the right to use
Common Stock of the Company whether owned or obtainable upon exercise of an
option, to pay such withholding taxes.

General

         Options granted under the 2000 Stock Option Plan are not transferable
by an optionee.

         The maximum number of shares of Common Stock that may be sold under the
2000 Stock Option Plan, and the number of shares and prices, are subject to
adjustment to reflect stock splits, combination of shares, recapitalization,
mergers, consolidations, spin-offs, reorganizations, liquidations, issuances of
rights or warrants and similar events.

Approval by Shareholders

         The following options were granted on May 22, 2000, subject to
shareholder approval of the 2000 Stock Option Plan:

                                       9
<PAGE>   14
<TABLE>
<CAPTION>
              Name                      Options to Purchase Common Stock                   Exercise Price
              ----                      --------------------------------                   --------------
<S>                                     <C>                                                <C>
       John R. DePhillipo                          500,000(1)                                   $0.20
       Robert P. Ricciardi                         300,000(2)                                   $0.20
</TABLE>


(1)      Incentive stock options.

(2)      Non-qualified stock options.

         The 2000 Stock Option Plan requires for its adoption the favorable vote
of a majority of all of the shares present at the Meeting in person or by Proxy.
If the 2000 Stock Option Plan is not approved, all incentive stock options
granted to date pursuant to the 2000 Stock Option Plan shall be treated as
non-qualified.

         THE BOARD OF DIRECTORS OF THE COMPANY UNANIMOUSLY RECOMMENDS THAT THE
SHAREHOLDERS VOTE FOR APPROVAL OF THE 2000 STOCK OPTION PLAN.


                                  OTHER MATTERS

         As of the date hereof, management does not intend to present, nor has
it been informed that other persons intend to present, any matters for action at
the Meeting, other than those specifically referred to herein. If, however, any
other matters should properly come before the Meeting, it is the intention of
the persons named in the proxies to vote the shares represented thereby in
accordance with their best judgment on such matters.

         The expenses of soliciting proxies in the form included with this Proxy
Statement and the cost of preparing, assembling and mailing materials in
connection with such solicitation of proxies will be borne by the Company. In
addition to the use of mail, the Company's directors, executive officers and
employees may solicit proxies personally or by telephone or telegraph.


                                        By Order of the Board of Directors:


                                        John R. DePhillipo
                                        Chairman of the Board

Margate, New Jersey
December 1, 2000

                                       10
<PAGE>   15
                                  EXHIBIT "A"







                                 GENELINK, INC.

                             2000 STOCK OPTION PLAN
<PAGE>   16
                                 GENELINK, INC.

                             2000 STOCK OPTION PLAN

         1.      PURPOSES OF THE PLAN

                 The purposes of this 2000 Stock Option Plan are to enable
                 GeneLink, Inc. (the "Company") and its Subsidiaries to attract
                 and retain the services of key employees and persons with
                 managerial, professional or supervisory responsibilities,
                 including, but not limited to, members of the Board of
                 Directors, officers of, and consultants to, the Company and its
                 Subsidiaries, responsible for the past and continued success of
                 the Company and its Subsidiaries, and to provide them with
                 increased motivation and incentive to exert their best efforts
                 on behalf of the Company and its Subsidiaries by enlarging
                 their personal stake in their success.

         2.      GENERAL PROVISIONS

                 2.1       Definitions

                           As used in the Plan:

                           (a)      "Act" means the Securities Exchange Act of
                                    1934, including any and all amendments
                                    thereto.

                           (b)      "Board of Directors" means the Board of
                                    Directors of the Company.

                           (c)      "Code" means the Internal Revenue Code of
                                    1986, including any and all amendments
                                    thereto.

                           (d)      "Committee" means the committee, if any,
                                    appointed by the Board of Directors from
                                    time to time to administer the Plan pursuant
                                    to Section 2.2.

                           (e)      "Common Stock" means the Company's Voting
                                    Common Stock, $.01 par value.

                           (f)      "Company" means GeneLink, Inc., a
                                    Pennsylvania corporation.

                           (g)      "Fair Market Value" means, with respect to a
                                    specific date, the last reported sale price
                                    of the Common Stock in the over-the-counter
                                    market, as reported by NASDAQ if the Common
                                    Stock is trading on the NASDAQ National
                                    Market; or, if the Common Stock is listed or
                                    traded on a national securities exchange in
                                    the event that the Fair Market Value is not
                                    on the date Fair Market Value is being
                                    determined, Fair Market Value means the last
                                    reported sale price of Common Stock on such
                                    exchange; in the event that the Fair Market
                                    Value is not determinable by any of the
                                    foregoing means, then the Fair Market Value
                                    shall be determined in good faith by the
                                    Board of Directors or the Committee, as the
                                    case may be, on the basis of such methods
                                    and considerations as the Board of Directors
                                    or the Committee, as the case may be, shall
                                    deem appropriate, including,

                                      A-1
<PAGE>   17
                                    but not limited to the last sale price by
                                    the Company of its Common Stock or any
                                    securities convertible into Common Stock.

                           (h)      "Incentive Stock Option" means an option
                                    granted under the Plan which is intended to
                                    qualify as an incentive stock option under
                                    Section 422 of the Code.

                           (i)      Non-Qualified Stock Option" means an option
                                    granted under the Plan which is not an
                                    Incentive Stock Option

                           (j)      "Option Event" means the date upon which
                                    beneficial ownership (determined in
                                    accordance with Rule 13d-3 under the Act) of
                                    shares of the Company"s Common Stock are
                                    acquired (other than directly from the
                                    Company in exchange for cash or property) by
                                    any Person (as used in Sections 13 or 14 of
                                    the Act), other than any persons who is an
                                    officer or director of the Company on July
                                    20, 1998, who thereby becomes the beneficial
                                    owner (as defined in Rule 13d-3 under the
                                    Act) of more than 20% of the issued and
                                    outstanding share of the Company"s Common
                                    Stock.

                           (k)      "Participant" means a person to whom a Stock
                                    Option has been granted under the Plan.

                           (l)      "Plan" means this 2000 Stock Option Plan.

                           (m)      "Stock Option" means an Incentive Stock
                                    Option or a Non-Qualified Stock Option
                                    granted under the Plan.

                           (n)      "Subsidiary" means any corporation (other
                                    than the Company) in an unbroken chain of
                                    corporations beginning with the Company if,
                                    at the time of the granting of the Stock
                                    Option, each of the corporations other than
                                    the last corporation in the unbroken chain
                                    owns 50% or more of the total voting power
                                    of all classes of stock in one of the other
                                    corporations in such chain.

                 2.2       Administration of the Plan

                           (a)      The Plan shall be administered by the Board
                                    of Directors, provided, however that the
                                    Board of Directors may appoint a Committee
                                    to administer the Plan, which shall at all
                                    times consist of two (2) or more persons,
                                    each of whom shall be members of the Board
                                    of Directors. The Board of Directors may
                                    from time to time remove members from, or
                                    add members to, the Committee. Vacancies on
                                    the Committee, howsoever caused, shall be
                                    filled by the Board of Directors. The
                                    Committee shall select one of its members as
                                    Chairperson, and shall hold meetings at such
                                    times and places as it may determine.

                           (b)      The Board of Directors or the Committee, as
                                    the case may be, shall have the full power,
                                    subject to and within the limits of the
                                    Plan, to: (i) interpret and administer the
                                    Plan, and Stock Options granted under it;
                                    (ii) make and interpret rules and
                                    regulations for the

                                      A-2
<PAGE>   18
                                    administration of the Plan and to make
                                    changes in and revoke such rules and
                                    regulations (and in the exercise of this
                                    power, shall generally determine all
                                    questions of policy and expediency that may
                                    arise and may correct any defect, omission,
                                    or inconsistency in the Plan or any
                                    agreement evidencing the grant of any Stock
                                    Option in a manner and to the extent it
                                    shall deem necessary to make the Plan fully
                                    effective); (iii) determine those persons to
                                    whom Stock Options shall be granted and the
                                    number of Stock Options to be granted to any
                                    person; (iv) determine the terms of Stock
                                    Options granted under the Plan, consistent
                                    with the provisions of the Plan; and (v)
                                    generally, exercise such powers and perform
                                    such acts in connection with the Plan as are
                                    deemed necessary or expedient to promote the
                                    best interests of the Company. The
                                    interpretation and construction by the Board
                                    of Directors or the Committee, as the case
                                    may be, of any provision of the Plan or of
                                    any Stock Option shall be final, binding and
                                    conclusive.

                           (c)      The Board of Directors or the Committee, as
                                    the case may be, may act only by a majority
                                    of its members then in office; however, the
                                    Board of Directors or the Committee, as the
                                    case may be, may authorize any one (1) or
                                    more of its members or any officer of the
                                    Company to execute and deliver documents on
                                    behalf of the Board of Directors or the
                                    Committee, as the case may be.

                           (d)      No member of the Board of Directors or the
                                    Committee, as the case may be, shall be
                                    liable for any action taken or omitted to be
                                    taken or for any determination made by him
                                    or her in good faith with respect to the
                                    Plan, and the Company shall indemnify and
                                    hold harmless each member of the Board of
                                    Directors or the Committee, as the case may
                                    be, against any cost or expense (including
                                    counsel fees) or liability (including any
                                    sum paid in settlement of a claim with the
                                    approval of the Board of Directors or the
                                    Committee, as the case may be) arising out
                                    of any act or omission in connection with
                                    the administration or interpretation of the
                                    Plan, unless arising out of such person's
                                    own fraud or bad faith.

                 2.3       Effective Date

                           The Plan shall be effective upon approval by the
                           shareholders of the Company.

                 2.4       Duration

                           Unless sooner terminated by the Board of Directors,
                           the Plan shall remain in effect until December 31,
                           2005.

                 2.5       Shares Subject to the Plan

                           The maximum number of shares of Common Stock which
                           may be subject to Stock Options granted under the
                           Plan shall be 2,500,000. The maximum number of shares
                           of Common Stock and the Stock Options shall be
                           subject to adjustment in accordance with Section 4.1,
                           and shares to be issued upon

                                      A-3
<PAGE>   19
                           exercise of Stock Options may be either authorized
                           and unissued shares of Common Stock or authorized and
                           issued shares of Common Stock purchased or acquired
                           by the Company for any purpose. If a Stock Option or
                           portion thereof shall expire or is terminated,
                           canceled or surrendered for any reason without being
                           exercised in full, the unpurchased shares of Common
                           Stock which were subject to such Stock Option or
                           portion thereof shall be available for future grants
                           of Stock Options under the Plan.

                 2.6       Amendments

                           The Plan may be suspended, terminated or reinstated,
                           in whole or in part, at any time by the Board of
                           Directors. The Board of Directors may from time to
                           time make such amendments to the Plan as it may deem
                           advisable, including, with respect to Incentive Stock
                           Options, amendments deemed necessary or desirable to
                           comply with Section 422 of the Code and any
                           regulations issued thereunder; provided, however,
                           that without the approval of the Company's
                           shareholders no amendment shall be made which:

                           (a)      Increases the maximum number of shares of
                                    Common Stock which may be subject to Stock
                                    Options granted under the Plan (other than
                                    as provided in Section 4.1); or

                           (b)      Extends the term of the Plan; or

                           (c)      Increases the period during which a Stock
                                    Option may be exercised beyond ten (10)
                                    years from the date of grant; or

                           (d)      Otherwise materially increases the benefits
                                    accruing to Participants under the Plan; or

                           (e)      Materially modifies the requirements as to
                                    eligibility for participation in the Plan.

                           Except as otherwise provided herein, termination or
                           amendment of the Plan shall not, without the consent
                           of a Participant, affect such Participant's rights
                           under any Stock Option previously granted to such
                           Participant.

                 2.7       Participants and Grants

                           Stock Options may be granted by the Board of
                           Directors or the Committee, as the case may be, to
                           those persons who the Board of Directors or the
                           Committee, as the case may be, determines have the
                           capacity to make a substantial contribution to the
                           success of the Company. The Board of Directors or the
                           Committee, as the case may be, may grant Stock
                           Options to purchase such number of shares of Common
                           Stock (subject to the limitation of Section 2.5) as
                           the Board of Directors or the Committee, as the case
                           may be, may, in its sole discretion, determine. In
                           granting Stock Options, the Board of Directors or the
                           Committee, as the case may be, on an individual
                           basis, may vary the number of Incentive Stock Options
                           or Non-Qualified Stock Options as between
                           Participants and may grant Incentive Stock Options
                           and/or Non-Qualified Stock Options to a Participant
                           in such amounts

                                      A-4
<PAGE>   20
                           as the Board of Directors or the Committee, as the
                           case may be, may determine in its sole discretion.


         3.      STOCK OPTIONS

                 3.1       General

                           All Stock Options granted under the Plan shall be
                           evidenced by written agreements executed by the
                           Company and the Participant to whom granted and dated
                           as of the applicable date of grant, which agreement
                           shall state the number of shares of Common Stock
                           which may be purchased upon the exercise thereof and
                           shall contain such investment representation and
                           other terms and conditions as the Board of Directors
                           or the Committee, as the case may be, may from time
                           to time determine, or, in the case of Incentive Stock
                           Options, as may be required by Section 422 of the
                           Code, or any other applicable law. Each such grant
                           shall be signed on behalf of the Company by a member
                           of the Board of Directors or the Committee, as the
                           case may be, or by an officer delegated such
                           authority by the Board of Directors or the Committee,
                           as the case may be.

                 3.2       Price

                           Subject to the provisions of Sections 3.6(d) and 4.1,
                           the purchase price per share of Common Stock subject
                           to a Stock Option shall, in no case, be less than one
                           hundred percent (100%) of the Fair Market Value of a
                           share of Common Stock on the date the Stock Option is
                           granted.

                 3.3       Period

                           The duration or term of each Stock Option granted
                           under the Plan shall be for such period as the
                           Committee shall determine but in no event more than
                           ten (10) years from the date of grant thereof.

                 3.4       Exercise

                           Subject to Section 4.4, Stock Options may be
                           exercisable immediately upon the grant of the Stock
                           Option or at such other time or times as the Board of
                           Directors or the Committee, as the case may be, shall
                           specify when granting the Stock Option. Once
                           exercisable, a Stock Option shall be exercisable, in
                           whole or in part, by delivery of a written notice of
                           exercise to the Secretary of the Company at the
                           principal office of the Company specifying the number
                           of whole shares of Common Stock as to which the Stock
                           Option is then being exercised together with payment
                           of the full purchase price for the shares being
                           purchased upon such exercise. Until the shares of
                           Common Stock as to which a Stock Option is exercised
                           are issued, the Participant shall have none of the
                           rights of a shareholder of the Company with respect
                           to such shares.

                 3.5       Payment

                                      A-5
<PAGE>   21
                           The purchase price for shares of Common Stock as to
                           which a Stock Option has been exercised and any
                           amount required to be withheld, as contemplated by
                           Section 4.3, may be paid:

                           (a)      In United States dollars in cash, or by
                                    check, bank draft or money order payable in
                                    United States dollars to the order of the
                                    Company; or

                           (b)      By the delivery by the Participant to the
                                    Company of whole shares of Common Stock
                                    having an aggregate Fair Market Value on the
                                    date of payment equal to the aggregate of
                                    the purchase price of Common Stock as to
                                    which the Stock Option is then being
                                    exercised or by the withholding of whole
                                    shares of Common Stock having such Fair
                                    Market Value upon the exercise of such Stock
                                    Option; or

                           (c)      By a combination of both (a) and (b) above.

                           The Board of Directors or the Committee, as the case
                           may be, may, in its discretion, impose limitations.
                           conditions and prohibitions on the use by a
                           Participant of shares of Common Stock to pay the
                           purchase price payable by such Participant upon the
                           exercise of a Stock Option.

                 3.6       Special Rules for Incentive Stock Options

                           Notwithstanding any other provision of the Plan, the
                           following provisions shall apply to Incentive Stock
                           Options granted under the Plan:

                           (a)      Incentive Stock Options shall only be
                                    granted to Participants who are employees of
                                    the Company or a Subsidiary.

                           (b)      To the extent that the aggregate Fair Market
                                    Value of Common Stock, with respect to which
                                    Incentive Stock Options are exercisable for
                                    the first time by a Participant during any
                                    calendar year under the Plan and any other
                                    Stock Option Plan of the Company, exceeds
                                    $100,000, such Stock Options shall be
                                    treated as Non-Qualified Stock Options.

                           (c)      Any Participant who disposes of shares of
                                    Common Stock acquired upon the exercise of
                                    an Incentive Stock Option by sale or
                                    exchange either within two (2) years after
                                    the date of the grant of the Incentive Stock
                                    Option under which the shares were acquired
                                    or within one (1) year of the acquisition of
                                    such shares, shall promptly notify the
                                    Secretary of the Company at the principal
                                    office of the Company of such disposition,
                                    the amount realized, the purchase price per
                                    share paid upon exercise and the date of
                                    disposition.

                           (d)      No Incentive Stock Option shall be granted
                                    to a Participant who, at the time of the
                                    grant, owns stock representing more than ten
                                    percent (10%) of the total combined voting
                                    power of all classes of stock either of the
                                    Company or any parent or Subsidiary of the
                                    Company, unless the purchase price of the
                                    shares of Common

                                      A-6
<PAGE>   22
                                    Stock purchasable upon exercise of such
                                    Incentive Stock Option is at least one
                                    hundred ten percent (110%) of the Fair
                                    Market Value (at the time the Incentive
                                    Stock Option is granted) of the Common Stock
                                    and the Incentive Stock Option is not
                                    exercisable more than five (5) years from
                                    the date it is granted.

                 3.7       Termination of Employment or Relationship

                           (a)      In the event a Participant's employment by,
                                    or relationship with, the Company or its
                                    Subsidiaries shall terminate for any reason
                                    other than those reasons specified in
                                    Sections 3.7(b), (c), (d), (e) or (f) while
                                    such Participant holds Stock Options, then
                                    all rights of any kind under any outstanding
                                    Stock Option held by such Participant which
                                    shall not have previously lapsed or
                                    terminated shall expire immediately.

                           (b)      If a Participant's employment by, or
                                    relationship with, the Company or its
                                    Subsidiaries shall terminate as a result of
                                    such Participant's total disability, each
                                    Stock Option held by such Participant (which
                                    has not previously lapsed or terminated)
                                    shall immediately become fully exercisable
                                    as to the total number of shares of Common
                                    Stock subject thereto (whether or not
                                    exercisable to that extent at the time of
                                    such termination) and shall remain so
                                    exercisable by such Participant for a period
                                    of six (6) months after termination unless
                                    such Stock Option expires earlier by its
                                    terms. For purposes of the Plan, "total
                                    disability" shall mean permanent mental or
                                    physical disability as determined by the
                                    Board of Directors or the Committee, as the
                                    case may be.

                           (c)      In the event of the death of a Participant,
                                    each Stock Option held by such Participant
                                    (which has not previously lapsed or
                                    terminated) shall immediately become fully
                                    exercisable as to the total number of shares
                                    of Common Stock subject thereto (whether or
                                    not exercisable to that extent at the time
                                    of death) by the executor or administrator
                                    of the Participant's estate or by the person
                                    or persons to whom the deceased
                                    Participant's rights thereunder shall have
                                    passed by will or by the laws of descent or
                                    distribution, and shall remain so
                                    exercisable for a period of six (6) months
                                    after such Participant's death unless such
                                    Stock Option expires earlier by its terms.

                           (d)      If a Participant's employment by the Company
                                    or a Subsidiary shall terminate by reason of
                                    such Participant's retirement in accordance
                                    with Company policies, each Stock Option
                                    held by such Participant at the date of
                                    termination (which has not previously lapsed
                                    or terminated) shall immediately become
                                    fully exercisable as to the total number of
                                    shares of Common Stock subject hereto
                                    (whether or not exercisable to that extent
                                    at the time of such termination) and shall
                                    remain so exercisable by such Participant
                                    for a period of three (3) months after
                                    termination, unless such Stock Option
                                    expires earlier by its terms.

                                      A-7
<PAGE>   23
                           (e)      In the event the Company or a Subsidiary
                                    terminates the employment of a Participant
                                    who at the time of such termination had been
                                    continuously employed by the Company or a
                                    Subsidiary during the five (5) year period
                                    immediately preceding such termination, for
                                    any reason except "good cause" (hereafter
                                    defined) and except upon such Participant's
                                    death, total disability or retirement in
                                    accordance with Company policies, each Stock
                                    Option held by such Participant (which has
                                    not previously lapsed or terminated and
                                    which has been held by such Participant for
                                    more than six (6) months prior to such
                                    termination) shall immediately become fully
                                    exercisable as to the total number of shares
                                    of Common Stock subject thereto (whether or
                                    not exercisable to that extent at the time
                                    of such termination) and shall remain so
                                    exercisable for a period of three (3) months
                                    after such termination unless such Stock
                                    Option expires earlier by its terms. A
                                    termination for "good cause" shall have
                                    occurred only if the Participant in question
                                    is terminated, by written notice (i) because
                                    of his or her conviction of a felony for a
                                    crime involving an act of fraud or
                                    dishonesty, (ii) intentional acts or
                                    omissions on such Participant's part causing
                                    material injury to the property or business
                                    of the Company or any Subsidiary, or (iii)
                                    because such Participant shall have breached
                                    any material term of any employment
                                    agreement in place between such Participant
                                    and the Company or any Subsidiary and shall
                                    have failed to correct such breach within
                                    any grace period provided for in such
                                    agreement. "Good cause" for termination
                                    shall not include bad judgment or any act or
                                    omission reasonably believed by such
                                    Participant, in good faith, to have been in,
                                    or not opposed to, the best interests of the
                                    Company and its Subsidiaries.

                           (f)      In the event of the termination of a
                                    Participant's service as a Director of the
                                    Company, who at the time of such termination
                                    had continuously served as a Director of the
                                    Company during the five (5) year period
                                    immediately preceding such termination, and
                                    such termination is for any reason except
                                    for such Participant's death or total
                                    disability or the removal of such
                                    Participant as Director (by the
                                    shareholders, the Board of Directors or
                                    otherwise) for "good cause" (as defined in
                                    Section 3.7(e)(i) and (ii)), each Stock
                                    Option held by such Participant (which has
                                    not previously lapsed or terminated and
                                    which has been held by such Participant for
                                    more than six (6) months prior to such
                                    termination) shall immediately become fully
                                    exercisable as to the total number of shares
                                    of Common Stock subject thereto (whether or
                                    not exercisable to that extent at the time
                                    of such termination) and shall remain so
                                    exercisable for a period of three (3) months
                                    after such termination unless such Stock
                                    Option expires earlier by its terms.

                                      A-8
<PAGE>   24
                 3.8       Effect of Leaves of Absence

                           It shall not be considered a termination of
                           employment when a Participant is on military or sick
                           leave or such other type of leave of absence which is
                           considered a continuing intact the employment
                           relationship of the Participant with the Company or
                           any of its Subsidiaries. In case of such leave of
                           absence, the employment relationship shall be deemed
                           to have continued until the later of (i) the date
                           when such leave shall have lasted ninety (90) days in
                           duration, or (ii) the date as of which the
                           Participant's right to re-employment shall have no
                           longer been guaranteed either by statute or contract.

                 3.9       Acceleration and Redemption

                           Upon the occurrence of an Option Event, (a) all Stock
                           Options granted and outstanding under the Plan shall
                           become immediately exercisable in full regardless of
                           any terms of said Stock Option to the contrary: and
                           (b) until the earlier to occur of the stated
                           expiration date of the Stock Option and the
                           expiration of the ninety (90) day period following
                           written notice from the Company to all Participants
                           of the occurrence of the Option Event, all
                           Participants shall have the right to demand that the
                           Company cancel and redeem any and all Stock Options
                           held by the Participants by paying with respect to
                           each such Stock Option a price equal to the
                           difference between the purchase price per share of
                           Common Stock subject to such Stock Option and the
                           highest price that can be determined to have been
                           paid by any Person (as that word is used in Section
                           2.1(j)) for any share or shares of the Company"s
                           Common Stock prior to the earlier to occur of the
                           stated expiration date of the Stock Option and the
                           expiration of the aforementioned ninety (90) day
                           demand period.

         4.      MISCELLANEOUS PROVISIONS

                 4.1       Adjustments Upon Changes in Capitalization

                           In the event of changes to the outstanding shares of
                           Common Stock of the Company through reorganization,
                           merger, consolidation, recapitalization,
                           reclassification, stock split-up, stock dividend,
                           stock consolidation or otherwise, or in the event of
                           a sale of all or substantially all of the assets of
                           the Company, an appropriate and proportionate
                           adjustment shall be made in the number and class of
                           shares as to which Stock Options may be granted and
                           the maximum number of Stock Options which may be
                           granted to any Participant in any consecutive twelve
                           (12) month period. A corresponding adjustment
                           changing the number or class of shares and/or the
                           exercise price per share of unexercised Stock Options
                           or portions thereof which shall have been granted
                           prior to any such change shall likewise be made.
                           Notwithstanding the foregoing, in the case of a
                           reorganization, merger or consolidation, or sale of
                           all or substantially all of the assets of the
                           Company, in lieu of adjustments as aforesaid, the
                           Board of Directors or the Committee, as the case may
                           be, may in is discretion accelerate the date after
                           which a Stock Option may or may not be exercised or
                           the stated expiration date thereof. Adjustments or
                           changes under this Section 4.1 shall be made by the
                           Board of Directors or the Committee, as the case may
                           be, whose

                                      A-9
<PAGE>   25
                           determination as to what adjustments or changes shall
                           be made, and the extent thereof, shall be final,
                           binding and conclusive.

                 4.2       Non-Transferability

                           No Stock Option shall be transferable except by will
                           or the laws of descent and distribution, nor shall
                           any Stock Option be exercisable during the
                           Participant's lifetime by any person other than the
                           Participant or his or her guardian or legal
                           representative.

                 4.3       Withholding

                           The Company's obligations under the Plan shall be
                           subject to applicable federal, state and local tax
                           withholding requirements. Federal, state and local
                           withholding tax due at the time of a grant or upon
                           the exercise of any Stock Option may, in the
                           discretion of the Board of Directors or the
                           Committee, as the case may be, be paid in shares of
                           Common Stock already owned by the Participant or
                           through the withholding of shares otherwise issuable
                           to such Participant, upon such terms and conditions
                           as the Board of Directors or the Committee, as the
                           case may be, shall determine. If the Participant
                           shall fail to pay, or make arrangements satisfactory
                           to the Board of Directors or the Committee, as the
                           case may be, for the payment, to the Company of all
                           such federal, state and local taxes required to be
                           withheld by the Company, then the Company shall, to
                           the extent permitted by law, have the right to deduct
                           from any payment of any kind otherwise due to such
                           Participant an amount equal to any federal, state or
                           local taxes of any kind required to be withheld by
                           the Company.

                 4.4       Compliance with Law and Approval of Regulatory Bodies

                           No Stock Option shall be exercisable and no shares
                           will be delivered under the Plan except in compliance
                           with all applicable federal and state laws and
                           regulations including, without limitation, compliance
                           with all federal and state securities laws and
                           withholding tax requirements and with the rules of
                           NASDAQ, if the Common Stock is listed on the NASDAQ
                           National Market, and of all domestic stock exchanges
                           on which the Common Stock may be listed. Any share
                           certificate issued to evidence shares for which a
                           Stock Option is exercised may bear legends and
                           statements the Board of Directors or the Committee,
                           as the case may be, shall deem advisable to assure
                           compliance with federal and state laws and
                           regulations. No Stock Option shall be exercisable and
                           no shares will be delivered under the Plan, until the
                           Company has obtained the consent or approval from
                           regulatory bodies, federal or state, having
                           jurisdiction over such matters as the Board of
                           Directors or the Committee, as the case may be, may
                           deem advisable. In the case of the exercise of a
                           Stock Option by a person or estate acquiring the
                           right to exercise the Stock Option as a result of the
                           death of the Participant, the Board of Directors or
                           the Committee, as the case may be, may require
                           reasonable evidence as to the ownership of the Stock
                           Option and may require consents and releases of
                           taxing authorities that it may deem advisable.

                                      A-10
<PAGE>   26
                 4.5       No Right to Employment

                           Neither the adoption of the Plan nor its operation,
                           nor any document describing or referring to the Plan,
                           or any part thereof, nor the granting of any Stock
                           Options hereunder, shall confer upon any Participant
                           under the Plan any right to continue in the employ of
                           the Company or any Subsidiary, or shall in any way
                           affect the right and power of the Company or any
                           Subsidiary to terminate the employment of any
                           Participant at any time with or without assigning a
                           reason therefor, to the same extent as might have
                           been done if the Plan had not been adopted.

                 4.6       Exclusion from Pension Computations

                           By acceptance of a grant of a Stock Option under the
                           Plan, the recipient shall be deemed to agree that any
                           income realized upon the receipt or exercise thereof
                           or upon the disposition of the shares received upon
                           exercise will not be taken into account as "base
                           remuneration", "wages", "salary" or "compensation" in
                           determining the amount of any contribution to or
                           payment or any other benefit under any pension,
                           retirement, incentive, profit-sharing or deferred
                           compensation plan of the Company or any Subsidiary.

                 4.7       Abandonment of Options

                           A Participant or Eligible Director may at any time
                           abandon a Stock Option prior to its expiration date.
                           The abandonment shall be evidenced in writing, in
                           such form as the Board of Directors or the Committee,
                           as the case may be, may from time to time prescribe.
                           A Participant or Eligible Director shall have no
                           further rights with respect to any Stock Option so
                           abandoned.

                 4.8       Interpretation of the Plan

                           Headings are given to the Sections of the Plan solely
                           as a convenience to facilitate reference, such
                           headings, numbering and paragraphing shall not in any
                           case be deemed in any way material or relevant to the
                           construction of the Plan or any provision hereof. The
                           use of the masculine gender shall also include within
                           its meaning the feminine. The use of the singular
                           shall also include within Its meaning the plural and
                           vice versa.

                 4.9       Use of Proceeds

                           Funds received by the Company upon the exercise of
                           Stock Options shall be used for the general corporate
                           purposes of the Company.

                 4.10      Construction of Plan

                           The place of administration of the Plan shall be in
                           the Commonwealth of Pennsylvania, and the validity,
                           construction, interpretation, administration and
                           effect of the Plan and of its rules and regulations,
                           and rights relating to the Plan, shall be determined
                           solely in accordance with the laws of the
                           Commonwealth of Pennsylvania.

                                      A-11
<PAGE>   27
PROXY

                                 GENELINK, INC.

         The undersigned, a shareholder of Genelink, Inc. (the Company"), a
Pennsylvania corporation hereby appoints John R. DePhillipo, as the true and
lawful attorney and proxy of the undersigned, with full power of substitution,
for and in the name of the undersigned, to vote and otherwise act on behalf of
the undersigned at the Annual Meeting of Shareholders of the Company to be held
at Tropicana Hotel & Casino Resort, Pageant Room, Brighton Avenue and the
Boardwalk, Atlantic City, New Jersey on December 27, 2000 at 9:00 a.m., or at
any adjournment or adjournments thereof (the "Meeting"), with respect to all
shares of the Company's Stock which the undersigned would be entitled to vote,
with all powers the undersigned would possess if personally present, on the
following matters:

1.       Election of Directors


<TABLE>
<S>                                                          <C>
[ ]   FOR all nominees listed below except as marked to      [ ]   WITHHOLD AUTHORITY to vote for all nominees
      the contrary below                                           listed below
</TABLE>

John R. DePhillipo; Dr. Robert P. Ricciardi

2.       Approval of the Company's 2000 Stock Option Plan

[ ]   FOR               [ ]   AGAINST               [ ]   ABSTAIN

        THIS PROXY WILL BE VOTED AS SPECIFIED ABOVE. IF NO SPECIFICATION IS
MADE, THIS PROXY WILL BE VOTED FOR ALL NOMINEES FOR DIRECTOR NAMED ABOVE AND FOR
THE COMPANY'S 2000 STOCK OPTION PLAN.

         The undersigned hereby revokes any proxy heretofore given to vote upon
or act with respect to such shares and hereby ratifies and confirms that the
proxies listed on the reverse side, or either of them, may lawfully do by virtue
hereof.

         THIS PROXY IS SOLICITED ON BEHALF OF THE BOARD OF DIRECTORS OF THE
COMPANY.

         The undersigned hereby also acknowledges receipt of the Notice of
Annual Meeting of Shareholders and Proxy Statement.

                                    Name:
                                          --------------------------------------

                                    Signature:
                                               ---------------------------------

                                    Number of Shares:
                                                      --------------------------

Dated: December _____, 2000

                                    Please date this proxy and sign your name
                                    exactly as it appears on your stock
                                    certificate. Where there is more than one
                                    owner, each should sign.

                                    PLEASE SIGN THIS PROXY AND RETURN IT
                                    PROMPTLY TO THE COMPANY VIA FACSIMILE AT
                                    609-823-6616 OR VIA COURIER, WHETHER OR NOT
                                    YOU EXPECT TO ATTEND THE MEETING. YOU MAY
                                    NEVERTHELESS VOTE IN PERSON IF YOU ATTEND.



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