CCF HOLDING CO
DEF 14A, 1998-03-18
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                      Exchange Act of 1934 (Amendment No. )


Filed by the registrant [X]
Filed by a party other than the registrant [ ]

Check the appropriate box:
[ ] Preliminary Proxy Statement    [ ]   Confidential, for use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
[X] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                               CCF Holding Company
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
  [X]      No fee required
  [ ]      Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
           0-11.

         (1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (set forth the amount on which the filing
fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

         (4) Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

         (5) Total fee paid:
- --------------------------------------------------------------------------------

  [ ]   Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         (1) Amount previously paid:
- --------------------------------------------------------------------------------

         (2) Form, Schedule or Registration Statement No.:
- --------------------------------------------------------------------------------

         (3) Filing Party:
- --------------------------------------------------------------------------------

         (4) Date Filed:
- --------------------------------------------------------------------------------




<PAGE>




                        [CCF HOLDING COMPANY LETTERHEAD]













March 18, 1998

Dear Fellow Stockholder:

         On behalf of the  Board of  Directors  and  management  of CCF  Holding
Company, (the "Company"), I cordially invite you to attend the Annual Meeting of
Stockholders  to be held at the Heritage  Bank branch  located at 440 North Jeff
Davis Drive, Fayetteville,  Georgia on April 21, 1998, at 4:00 p.m. The attached
Notice of Annual Meeting and Proxy Statement  describe the formal business to be
transacted at the Annual Meeting.  During the Annual Meeting, I will also report
on the operations of the Company. Directors and officers of the Company, as well
as representatives of KPMG Peat Marwick LLP, certified public accountants,  will
be present to respond to any questions stockholders may have.

         The matters to be considered by  stockholders at the Annual Meeting are
described in the accompanying Notice of Annual Meeting and Proxy Statement.  The
Board  of  Directors  of the  Company  has  determined  that the  matters  to be
considered  at the Annual  Meeting are in the best  interests of the Company and
its stockholders. For the reasons set forth in the Proxy Statement, the Board of
Directors unanimously recommends a vote "FOR" each matter to be considered.

         WHETHER OR NOT YOU PLAN TO ATTEND THE ANNUAL  MEETING,  PLEASE SIGN AND
DATE THE  ENCLOSED  PROXY  CARD AND RETURN IT IN THE  ACCOMPANYING  POSTAGE-PAID
RETURN ENVELOPE AS PROMPTLY AS POSSIBLE.
This will not prevent you from voting in person at the Annual Meeting,  but will
assure that your vote is counted if you are unable to attend the Annual Meeting.
YOUR VOTE IS VERY IMPORTANT.

                                     Sincerely,

                           
                                     /s/ David B. Turner
                                     David B. Turner
                                     President and Chief Executive Officer



<PAGE>



- --------------------------------------------------------------------------------
                               CCF HOLDING COMPANY
                              101 NORTH MAIN STREET
                            JONESBORO, GEORGIA 30236
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                    NOTICE OF ANNUAL MEETING OF STOCKHOLDERS
                          To be Held on April 21, 1998
- --------------------------------------------------------------------------------

NOTICE IS HEREBY GIVEN that the Annual Meeting of  Stockholders  (the "Meeting")
of CCF Holding Company ("the Company"), will be held in the Heritage Bank branch
at 440 North Jeff Davis Drive,  Fayetteville,  Georgia on April 21, 1998 at 4:00
p.m. A proxy card and a proxy statement for the Meeting are enclosed.

The Meeting is for the  purpose of  considering  and acting  upon the  following
matters:

1.       The election of one director of the Company;
2.       The ratification of the amendment to the CCF Holding Company 1995 Stock
         Option Plan (the "1995 Stock Option Plan");
3.       The ratification of the amendment to the Heritage Bank Management Stock
         Bonus Plan and Trust  Agreement (the  "Management  Stock Bonus Plan" or
         "MSBP"); and
4.       The  ratification  of the  appointment  of  KPMG  Peat  Marwick  LLP as
         independent auditors of the Company for the fiscal year ending December
         31, 1998.

Execution of a proxy in the form enclosed also permits the proxy holder to vote,
in their  discretion,  upon such other matters that may come before the Meeting.
As of the date of  mailing,  the  Board of  Directors  is not aware of any other
matters that may come before the Meeting.

Any action may be taken on the  foregoing  proposals  at the Meeting on the date
specified  above  or on any  date or  dates  to  which,  by  original  or  later
adjournment,  the Meeting may be adjourned.  Stockholders of record at the close
of  business  on March 12,  1998 are the  stockholders  entitled  to vote at the
Meeting and any adjournments thereof.

EACH  STOCKHOLDER,  WHETHER  OR NOT HE OR SHE PLANS TO ATTEND  THE  MEETING,  IS
REQUESTED  TO SIGN,  DATE AND RETURN THE  ENCLOSED  PROXY  WITHOUT  DELAY IN THE
ENCLOSED  POSTAGE-PAID  ENVELOPE.  ANY  PROXY  GIVEN BY THE  STOCKHOLDER  MAY BE
REVOKED BY FILING WITH THE  SECRETARY OF THE COMPANY A WRITTEN  REVOCATION  OR A
DULY EXECUTED PROXY BEARING A LATER DATE. ANY STOCKHOLDER PRESENT AT THE MEETING
MAY REVOKE HIS OR HER PROXY AND VOTE IN PERSON ON EACH MATTER BROUGHT BEFORE THE
MEETING.  HOWEVER,  IF YOU ARE A STOCKHOLDER  WHOSE SHARES ARE NOT REGISTERED IN
YOUR OWN NAME, YOU WILL NEED ADDITIONAL DOCUMENTATION FROM YOUR RECORD HOLDER TO
VOTE IN PERSON AT THE MEETING.

                                            BY ORDER OF THE BOARD OF DIRECTORS

                                            /s/ Charles S. Tucker
                                            Charles S. Tucker
                                            Secretary
Jonesboro, Georgia
March 18, 1998

- --------------------------------------------------------------------------------
IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER  REQUESTS  FOR  PROXIES  IN ORDER TO INSURE A QUORUM AT THE  MEETING.  A
SELF-ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE. NO POSTAGE IS REQUIRED
IF MAILED IN THE UNITED STATES.
- --------------------------------------------------------------------------------


<PAGE>



- --------------------------------------------------------------------------------
                                 PROXY STATEMENT
                                       OF
                               CCF HOLDING COMPANY
                              101 NORTH MAIN STREET
                            JONESBORO, GEORGIA 30236
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                         ANNUAL MEETING OF STOCKHOLDERS
                                 April 21, 1998
- --------------------------------------------------------------------------------
- --------------------------------------------------------------------------------
                                     GENERAL
- --------------------------------------------------------------------------------

         This Proxy Statement is furnished in connection  with the  solicitation
of proxies  by the Board of  Directors  of the  Company to be used at the Annual
Meeting of  Stockholders of the Company which will be held at a branch office of
the Heritage  Bank (the  "Bank"),  the wholly owned  subsidiary  of the Company,
located at 440 North Jeff Davis Drive, Fayetteville,  Georgia on April 21, 1998,
4:00 p.m. local time.  The Bank's name was changed from "Clayton  County Federal
Savings  and  Loan  Association"  to  "Heritage  Bank"  in  February  1997.  The
accompanying  Notice of Meeting and this Proxy  Statement are being first mailed
to stockholders on or about March 18, 1998.

         At the  Meeting,  stockholders  will  consider  and  vote  upon (i) the
election of one  director,  (ii) the  ratification  of the amendment to the 1995
Stock Option Plan,  (iii) the  ratification  of the amendment to the  Management
Stock Bonus Plan;  and (iv) the  ratification  of the  appointment  of KPMG Peat
Marwick  LLP as  independent  auditors of the Company for the fiscal year ending
December  31,  1998.  The Board of  Directors of the Company (the "Board" or the
"Board of Directors") knows of no additional  matters that will be presented for
consideration  at the  Meeting.  Execution of a proxy,  however,  confers on the
designated proxy holder  discretionary  authority to vote the shares represented
by such proxy in accordance with their best judgment on such other business,  if
any, that may properly come before the Meeting or any adjournment thereof.

- --------------------------------------------------------------------------------
                       VOTING AND REVOCABILITY OF PROXIES
- --------------------------------------------------------------------------------

         Stockholders who execute proxies retain the right to revoke them at any
time. Unless so revoked, the shares represented by such proxies will be voted at
the  Meeting  and all  adjournments  thereof.  Proxies may be revoked by written
notice to the  Secretary of the Company at the address above or by the filing of
a later dated proxy prior to a vote being taken on a particular  proposal at the
Meeting.  A proxy will not be voted if a  stockholder  attends  the  Meeting and
votes in person.  Proxies  solicited by the Board of Directors  will be voted in
accordance  with  the  directions  given  therein.  Where  no  instructions  are
indicated,  signed  proxies will be voted for the nominee for director set forth
below and "FOR" the other  listed  proposals.  The proxy  confers  discretionary
authority on the persons  named  therein to vote with respect to the election of
any person as a director where the nominee is unable to serve, or for good cause
will not serve, and matters incident to the conduct of the Meeting.



<PAGE>



- --------------------------------------------------------------------------------
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF
- --------------------------------------------------------------------------------

         Stockholders  of record as of the close of  business  on March 12, 1998
(the "Record Date"),  are entitled to one vote for each share of common stock of
the Company (the "Common  Stock") then held. As of the Record Date,  the Company
had 899,024 shares of Common Stock issued and outstanding.

         The Articles of Incorporation  of the Company (the "Articles")  provide
that in no event shall any record owner of any outstanding Common Stock which is
beneficially owned, directly or indirectly, by a person who beneficially owns in
excess of 10% of the then  outstanding  shares of Common Stock (the  "Limit") be
entitled or  permitted  to any vote with respect to the shares held in excess of
the Limit.  Beneficial ownership is determined pursuant to the definition in the
Articles and includes shares  beneficially owned by such person or any of his or
her affiliates or associates (as such terms are defined in the Articles), shares
which  such  person or his or her  affiliates  or  associates  have the right to
acquire upon the exercise of conversion rights or options and shares as to which
such person and his or her affiliates or associates have or share  investment or
voting power,  but shall not include shares  beneficially  owned by any employee
stock ownership plan or similar plan of the issuer or any subsidiary.

         The  presence  in  person  or by proxy of at  least a  majority  of the
outstanding  shares of Common  Stock  entitled  to vote (after  subtracting  any
shares held in excess of the Limit) is necessary  to  constitute a quorum at the
Meeting.  With respect to any matter, any shares for which a broker indicates on
the proxy that it does not have  discretionary  authority  as to such  shares to
vote on such matter (the "Broker  Non-Votes") will not be considered present for
purposes of determining  whether a quorum is present. In the event there are not
sufficient  votes  for a quorum or to ratify  any  proposals  at the time of the
Meeting,   the  Meeting  may  be  adjourned  in  order  to  permit  the  further
solicitation of proxies.

         As to the election of directors  (Proposal I), the proxy being provided
by the Board  enables a  stockholder  to vote for the  election  of the  nominee
proposed by the Board,  or to withhold  authority to vote for the nominee  being
proposed. Directors are elected by a plurality of votes of the shares present in
person or represented by proxy at a meeting and entitled to vote in the election
of a director.

         Concerning the  ratification  of the amendment to the 1995 Stock Option
Plan (Proposal II) and the ratification of the amendment to the Management Stock
Bonus Plan (Proposal III), by checking the appropriate  box, a stockholder  may;
(i) vote "FOR" the item, or (ii) vote  "AGAINST"  the item,  or (iii)  "ABSTAIN"
with respect to the item. With respect to Proposals II and III, such votes shall
be determined by a majority of the total votes cast  affirmatively or negatively
on such matters without regard to broker non-votes.

         As to the ratification of independent auditors as set forth in Proposal
IV and all other matters that may properly come before the Meeting,  by checking
the appropriate box, a stockholder may: vote "FOR" the item, (ii) vote "AGAINST"
the item, or (iii) vote to "ABSTAIN" on such item. Under the Company's  Articles
and Bylaws,  the  ratification of independent  auditors,  and all other matters,
unless  otherwise  required by law,  shall be  determined by a majority of votes
cast  affirmatively or negatively  without regard to (a) Broker Non-Votes or (b)
proxies marked "ABSTAIN" as to that matter.

         Persons  and  groups  owning in excess  of 5% of the  Common  Stock are
required  to file  certain  reports  regarding  such  ownership  pursuant to the
Securities  Exchange Act of 1934,  as amended (the "1934  Act").  The  following
table sets forth, as of the Record Date, persons or groups who own more

                                       -2-

<PAGE>



than 5% of the Common Stock.  Other than as noted below,  management knows of no
person or group that owns more than 5% of the outstanding shares of Common Stock
at the Record Date.

<TABLE>
<CAPTION>
                                                                                   Percent of Shares of
                                                    Amount and Nature of                Common Stock
Name of Beneficial Owner                            Beneficial Ownership (1)            Outstanding
- ------------------------                            ------------------------          ----------------

<S>                                                        <C>                         <C>  
First Financial Fund, Inc.
  One Seaport Plaza - 25th Floor
  New York, New York  10292(2)                             129,580                     14.4%
Wellington Management Company
  75 State Street
  Boston, Massachusetts  02109(3)                          129,580                     14.4%
John Hancock Advisers, Inc.
  101 Huntington Avenue
  Boston, Massachusetts  02199(4)                           82,940                      9.2%
Jeffrey L. Gendell, et al.
  200 Park Avenue, Suite 3900
  New York, New York 10166(5)                               74,910                      8.3%
Heritage Bank Employee Stock Ownership Plan
  101 North Main Street, Jonesboro, Georgia(6)              79,200                      8.8%
</TABLE>


- ----------------------------------
(1)      Adjusted to reflect a 10% stock dividend paid on January 2, 1998 except
         with respect to First Financial  Fund,  Inc. and Wellington  Management
         Company.  The Company  believes the Schedules 13G filed by these owners
         and the other owners  listed in footnotes  (2) and (3) already  reflect
         the 10% stock dividend.
(2)      Based on an amended  Schedule  13G filed on February  10, 1998  showing
         sole  voting  and  shared  dispositive  power  with  respect to 129,580
         shares.
(3)      Based on an amended  Schedule 13G filed on February 10, 1998 showing no
         voting  power and  shared  dispositive  power  with  respect to 129,580
         shares owned by investment  advisory clients of the filer. Amount shown
         may  include  some or all of the shares held by First  Financial  Fund,
         Inc.
(4)      Based on an amended Schedule 13G jointly filed on February 4, 1998 with
         John Hancock Mutual Life Insurance Company,  John Hancock Subsidiaries,
         Inc.  and  The  Berkeley   Financial  Group  showing  sole  voting  and
         dispositive power by the filer with respect to 82,940 shares.
(5)      Based on a Schedule 13D filed October 3, 1997 showing shared voting and
         dispositive  power  with  Tontine  Partners,  L.P.,  Tontine  Financial
         Partners,   L.P.,   Tontine   Management,   L.L.C.,   Tontine  Overseas
         Associates,  Ltd.  with  respect to 51,810  shares and sole  voting and
         dispositive  power of Jeffrey L. Gendell with respect to 23,100 shares,
         for a total of 74,910.
(6)      Based upon a Schedule 13G showing shared voting and  dispositive  power
         with respect to the shares so owned.

- --------------------------------------------------------------------------------
                  SECTION 16(a) BENEFICIAL REPORTING COMPLIANCE
- --------------------------------------------------------------------------------

         Section  16(a) of the 1934 Act  requires  the  Company's  officers  and
directors,  and persons who own more than ten  percent of the Common  Stock,  to
file reports of ownership and changes in ownership of the Common Stock, on Forms
3, 4, and 5, with the Securities and Exchange  Commission ("SEC") and to provide
copies of those  Forms 3, 4, and 5 to the  Company.  The Company is not aware of
any beneficial  owner,  as defined under Section 16(a), of more than ten percent
of the Common Stock.

                                       -3-

<PAGE>




         Based  upon a  review  of the  copies  of the  forms  furnished  to the
Company, or written representations from certain reporting persons that no Forms
5 were required, the Company believes that all Section 16(a) filing requirements
applicable to its executive officers and directors were complied with during the
fiscal year ended  December 31, 1997,  except the Forms 5 for Richard P. Florin,
Joe B. Mundy, Charles S. Tucker and Edith W. Stevens were filed one day late.

- --------------------------------------------------------------------------------
         PROPOSAL I - INFORMATION WITH RESPECT TO NOMINEES FOR DIRECTOR,
             DIRECTORS CONTINUING IN OFFICE, AND EXECUTIVE OFFICERS
- --------------------------------------------------------------------------------

Election of Directors

         The Articles  require that the Board of Directors be divided into three
classes,  each of which contains  approximately  one-third of the members of the
Board.  The  directors  are  elected  by the  stockholders  of the  Company  for
staggered three-year terms, or until their successors are elected and qualified.
The Board of Directors currently consists of five members.  One director will be
elected at the Meeting to serve for a three-year term or until his successor has
been elected and qualified.

         John B. Lee, Jr. has been  nominated by the Board of Directors to serve
as a director. Mr. Lee is currently a member of the Board and has been nominated
for a three-year term to expire in 2001. It is intended that the person named in
the  proxies  solicited  by the Board  will vote for the  election  of the named
nominee.  If the nominee is unable to serve, the shares represented by all valid
proxies  will be voted  for the  election  of such  substitute  as the  Board of
Directors may recommend or the size of the Board may be reduced to eliminate the
vacancy.  At this time,  the Board knows of no reason why the  nominee  might be
unavailable to serve.

         The  following  table sets forth the nominees and the  directors of the
Company  continuing  in office,  their name,  age,  the year they first became a
director of the Company or the Bank, the  expiration  date of their current term
as a  director,  and the number  and  percentage  of shares of the Common  Stock
beneficially owned. Each director of the Company is also a director of the Bank.
However, not every director of the Bank is a director of the Company.

<TABLE>
<CAPTION>
                                                                                               Shares of
                                                    Year First           Current             Common Stock           Percent
                                                    Elected or           Term to             Beneficially              of
Name                                Age(1)         Appointed(2)          Expire               Owned (3)              Class
- ----                                ------         ------------          -------              ----------             -----

                                                          BOARD NOMINEES FOR TERM TO EXPIRE IN 2001
<S>                                   <C>              <C>                 <C>               <C>                        <C>
John B. Lee, Jr.                      70               1975                1998                6,415(4)(5)                --%(8)

                                                                DIRECTORS CONTINUING IN OFFICE
David B. Turner                       49               1992                1999               42,449(6)                  4.7%
Charles S. Tucker                     71               1978                1999                6,251(4)(5)                --%(8)
Edwin S. Kemp, Jr.                    50               1988                2000               14,667(4)(5)               1.6%
Joe B. Mundy                          78               1989                2000                9,018(4)(5)               1.0%
All directors and executive
officers as a group (10
persons)                                                                                     103,441(7)                 11.1%

</TABLE>



                                       -4-

<PAGE>

- -------------------
(1)      At December 31, 1997.
(2)      Refers  to the year the  individual  first  became  a  director  of the
         Company or the Bank.  All persons who were directors of the Bank during
         March  1995  also  became   directors   of  the  Company  when  it  was
         incorporated in March 1995.
(3)      Beneficial  ownership  is as of the  Record  Date.  Includes  shares of
         Common Stock held directly as well as by spouses or minor children,  in
         trust, and other indirect ownership,  over which shares the individuals
         effectively exercise sole or shared voting and investment power, unless
         otherwise  indicated.  Shares include a 10% stock dividend  declared in
         December 1997.
(4)      Excludes  79,200  shares of Common Stock held under the Employee  Stock
         Ownership  Plan  ("ESOP") and 34,439  shares held under the  Management
         Stock Bonus Plan ("MSBP") for which such individual  serves as a member
         of the ESOP or MSBP  Committee or Trustee  Committee.  Such  individual
         disclaims  beneficial  ownership  with respect to such shares held in a
         fiduciary capacity.  See "Director and Executive Officer Compensation -
         Benefits - Employee Stock Ownership Plan" and "- Management Stock Bonus
         Plan."
(5)      Includes 2,618 shares of Common Stock that the individual has the right
         to acquire through the exercise of options within 60 days of the Voting
         Record Date.
(6)      Includes  13,092  shares of Common  Stock that the  individual  has the
         right to acquire  through the exercise of options within 60 days of the
         Voting Record Date.
(7)      Excludes  77,401  shares of Common  Stock held  under the ESOP  (79,200
         shares minus the 1,775 shares  allocated  to  executive  officers)  and
         34,439 shares held in the MSBP for which Directors Kemp, Mundy, Lee and
         Tucker  serve as  members  of the  ESOP or MSBP  Committee  or  Trustee
         Committee.  Such individuals disclaim beneficial ownership with respect
         to  such  shares  held  in a  fiduciary  capacity.  See  "Director  and
         Executive  Officer  Compensation - Benefits - Employee Stock  Ownership
         Plan" and "- Management  Stock Bonus Plan."  Includes  32,991 shares of
         common stock that the individuals have the right to acquire through the
         exercise of options within 60 days of the Voting Record Date.
(8)      Less than 1%.



Executive Officers Who are not Directors

Name                          Age(1)       Positions
- ----                          ------       ---------
Leonard A. Moreland           36           Executive Vice President
                                           and Chief Administrative Officer
Mary Jo Rogers                36           Vice President and
                                           Chief Financial Officer
Edith W. Stevens              38           Vice President and
                                           Chief Operating Officer
Richard P. Florin             52           Senior Vice President and Senior
                                           Credit Officer
Gary D. McGaha                59           Executive Vice President

- --------------------
(1)      At December 31, 1997.

Biographical Information

         Set forth below is certain  information  with respect to the  directors
and executive officers of the Company. All directors and executive officers have
held their present positions for five years unless otherwise stated.

                                       -5-

<PAGE>


         John B. Lee,  Jr. has been a director of the Bank since 1975 and of the
Company since its  incorporation  in March 1995 and currently serves as Chairman
of the Board of Directors. Mr. Lee is employed by Spartan Lincoln-Mercury, Inc.,
Morrow, Georgia, and Loewen Group International,  Inc., Burnaby, B.C. Canada, as
a public relations  consultant.  Mr. Lee is a past director and president of the
Clayton County Chamber of Commerce.

         David B.  Turner has been  President,  Chief  Executive  Officer  and a
director of the Company since its incorporation in March 1995 and holds the same
positions  with the Bank.  He has been a director  of the Bank since 1992 and an
officer of the Bank since 1971,  having held such other  positions with the Bank
as Assistant Vice President,  Vice President,  and Executive Vice President. Mr.
Turner is also a board  member of Hope,  Inc.,  a board  member of  Habitat  for
Humanity,  a member of Clayton  County  Rotary  Club and a mentor and  Admission
Board Director for the Clayton County Alternative School.

         Charles S.  Tucker  has been a director  of the Bank since 1978 and the
Treasurer,  Secretary and a director of the Company since its  incorporation  in
March  1995.  Mr.  Tucker is  currently  retired  after 31 years of service as a
county agent for the University of Georgia  Cooperative  Extension Service.  Mr.
Tucker is a member of the Clayton County  Chamber of Commerce,  the Kiwanis Club
of Forest Park, the Veterans of Foreign Wars, and the American Legion.

         Edwin S. Kemp,  Jr.  has been a director  of the Bank since 1988 and of
the  Company  since  its  incorporation  in March  1995.  He has had his own law
practice in Jonesboro, Georgia since 1982. He has been counsel to the Bank since
1983. He is past  chairman of the  Administrative  Board of the Jonesboro  First
United Methodist Church and is currently a member of the Staff-Parish Committee.
He has also served as  attorney  for Habitat  for  Humanity  and for  Historical
Jonesboro.

         Joe B.  Mundy has been a  director  of the Bank  since  1989 and of the
Company since its  incorporation  in March 1995. Mr. Mundy retired in 1993 after
36  years  as  a  circuit  court  clerk.  Mr.  Mundy  currently  serves  as  the
secretary/treasurer of the Superior Court Clerks' Retirement Fund.

         Leonard  A.  Moreland  has been  Executive  Vice  President  and  Chief
Administrative Officer of the Company and Bank since July 1996. Mr. Moreland has
been a director of the Bank since  August 1996.  Prior to joining the Bank,  Mr.
Moreland  served as a senior vice  president  of a bank  located  near  Atlanta,
Georgia.

         Mary Jo Rogers has been employed by the Bank since February 1997 and is
currently a Vice President and the Chief Financial Officer.  Prior to that time,
Ms.  Rogers was a vice  president  and  auditor for the First  National  Bank in
Griffin, Georgia.

         Edith W.  Stevens  has been  employed  by the  Bank  since  1978 and is
currently a Vice President and the Chief Operating Officer.

         Richard P. Florin has been a Senior Vice  President of the Bank and the
Company since September  1996.  Prior to that time, Mr. Florin was a senior vice
president of lending in a bank located near Atlanta, Georgia.

         Gary D. McGaha has been an Executive Vice President of the Bank and the
Company  since  November  1996.  During most of 1996,  Mr. McGaha was the acting
president of a bank located in the

                                       -6-

<PAGE>



southern  metropolitan  area of  Atlanta.  Prior  to that  time,  he  served  as
executive vice president of that same bank.

Nominations for Directors

         Only persons who are nominated in accordance  with the  procedures  set
forth in the Articles  shall be eligible for election as directors.  In addition
to the right of the Board of  Directors of the Company to make  nominations  for
the election of directors,  nominations may be made by any stockholder  entitled
to vote for the  election of  directors  at a meeting  called for the purpose of
electing  directors if the stockholder is present at the meeting in person or by
proxy.  Advance  notice of such proposed  nomination  by a  stockholder  must be
received by the Chairman of the  Nominating  Committee of the Board of Directors
of the  Company  (which  notice  may be  sent  to the  Chairman  in  care of the
Secretary of the Company) or, in the absence of a Nominating  Committee,  by the
Secretary of the  Company,  not less than 14 days nor more than 60 days prior to
any  meeting of the  stockholders  called for the  election of  directors.  Each
notice  must set forth (1) the  name,  age,  business  address,  and,  if known,
residence  address of each nominee  proposed in such notice,  (2) the  principal
occupation or employment of each nominee, and (3) the number of shares of Common
Stock that are beneficially  owned by each nominee.  The stockholder making such
nomination must also provide any other information  reasonably  requested by the
Company.

         The Chairman of the meeting may in his or her discretion  determine and
declare to the meeting that a  nomination  was not made in  accordance  with the
foregoing procedures,  and if such person should so determine, such person shall
so declare to the meeting, and the defective nomination shall be discarded.

Meetings and Committees of the Board of Directors

         The Board of  Directors of the Company  conducts  its business  through
meetings  of the Board and  through  activities  of its  committees.  During the
fiscal year ended  December  31, 1997,  the Board of Directors  held six regular
meetings. No director attended fewer than 75% of the total meetings of the Board
of  Directors of the Company  during the time such  director  served  during the
fiscal year ended December 31, 1997.

         The  Board of  Directors  of the Bank  conducts  its  business  through
meetings  of the Board and  through  activities  of its  committees.  During the
fiscal year ended  December  31, 1997,  the Board of  Directors  held 12 regular
meetings. No director attended fewer than 75% of the total meetings of the Board
of Directors of the Bank and  committees  during the time such  director  served
during the fiscal year ended December 31, 1997.

         The Company's  full Board of Directors  acts as a nominating  committee
("Nominating  Committee") for selecting the management  nominees for election of
directors in accordance with the Company's  Bylaws. In its  deliberations,  this
non-standing  committee  considers  the  candidate's  knowledge  of the  banking
business and involvement in community,  business,  and civic affairs.  While the
Board of Directors will consider  nominees  recommended by stockholders,  it has
not actively  solicited  recommendations  from the  Company's  stockholders  for
nominees nor,  subject to the procedural  requirements set forth in the Articles
and Bylaws,  established any procedures for this purpose. During the fiscal year
ended  December 31,  1997,  the Board of  Directors  met once as the  Nominating
Committee.


                                       -7-

<PAGE>



         The Audit Committee, a standing committee, consists of Directors Tucker
(Chairman),  Lee, and Kemp. The Audit Committee  recommends the selection of the
Company's and the Bank's independent  accountants to the Boards of Directors and
meets with the accountants to discuss the scope and to review the results of the
annual audit. This committee met twice during the year ended December 31, 1997.

         The Executive Compensation Committee, a standing committee, consists of
Directors Lee (Chairman), Kemp, Mundy, and Tucker. The committee met once during
the fiscal year ended December 31, 1997 to determine executive compensation.

- --------------------------------------------------------------------------------
                   DIRECTOR AND EXECUTIVE OFFICER COMPENSATION
- --------------------------------------------------------------------------------

Directors' Compensation

         The  directors of the Bank receive $850 per month for their  service as
directors.  No  additional  fees are paid for being a director  of the  Company.
Directors receive $50 for attendance at any other committee  meetings.  However,
directors who are also officers are not  compensated  for their  services on any
committee.  All director fees are paid by the Bank which paid a total of $88,000
in compensation to directors for their service on the Board of Directors and its
committees during the fiscal year ended December 31, 1997.

Executive Officer Compensation

         Summary Compensation Table. The following table sets forth the cash and
non-cash compensation awarded to or earned by the Chief Executive Officer of the
Company.  No executive  officer of the Company had a salary and bonus during the
year ended December 31, 1997 that exceeded $100,000 for services rendered in all
capacities to the Company.

<TABLE>
<CAPTION>
                                                                        Long Term Compensation
                                Annual Compensation (1)                           Awards
- ---------------------------------------------------------------------  ---------------------------
                                                                                        Securities
                                                                        Restricted      Underlying
Name and             Fiscal                            Other Annual        Stock         Options/            All Other
Principal Position    Year     Salary         Bonus   Compensation(3)    Awards($)      SARs(#)(6)        Compensation(7)
- -------------------  ------  -----------    --------  ---------------  --------------   ----------      -----------------
<S>                   <C>      <C>          <C>          <C>           <C>               <C>                 <C>    
David B. Turner       1997     $100,500     $   --       $16,288       $     --              --              $22,460
President and Chief   1996       81,667      5,618(2)        15,515     147,287(4)(5)    32,731                7,611
  Executive Officer   1995       72,667      6,548(2)        20,961          --              --                7,795

</TABLE>


- ------------------------
(1)      All compensation was paid by the Bank.
(2)      Bonus is computed by taking the ratio of the  individual  salary to all
         employee  salaries times a payout amount  determined in accordance with
         the Bank's Bonus Plan.  The total payout amount for each year under the
         Bonus Plan was 10% of the Bank's net profit after tax  (excluding,  for
         1996, an  industry-wide  one time  assessment  paid to  recapitalize  a
         federal  deposit  insurance fund ("SAIF")) for each of the fiscal years
         ended  December 31, 1997,  September  30, 1996 and  September 30, 1995,
         respectively.
(3)      Includes  director's  fees of $10,200 in each of the last three  fiscal
         years. Also includes car allowance and dependent insurance,  the values
         of which do not  individually  exceed 25% of the total  perquisites and
         other personal benefits.
(4)      Mr.  Turner  was  awarded  13,092  shares  (adjusted  for the 10% stock
         dividend) in 1996.  Awards are earned by  participants at a rate of 20%
         per year for five years, as long as the participant remains an employee
         of the Bank. The first award vested in January 1997. Dividends are held
         in arrears and distributed  upon the vesting of the applicable  shares.
         Represents the value of the 13,092 shares of restricted stock as of the
         date of grant.

                                       -8-

<PAGE>



(5)      At  December  31,  1997,  as  adjusted  for the  January  2, 1998 stock
         dividend,  Mr. Turner held 10,473 shares of restricted stock.  Based on
         the average of the last  reported bid and ask price of $18.63 as of the
         last day of the 1997 fiscal year, adjusted for the stock dividend, this
         restricted stock had a value of $214,697.
(6)      The  number of options  has been  adjusted  by the 10% stock  dividend.
         Options,  by their terms, are first  exercisable at a rate of one-fifth
         per year beginning on the anniversary date of the date that the options
         were granted (i.e., January 23, 1996).
(7)      Consists of $5,680, $4,685 and $7,795 of Company matching contributions
         under  the  401(k)  Profit  Sharing  Plan for the  fiscal  years  ended
         December  31,  1997,  September  30,  1996,  and  September  30,  1995,
         respectively.   Adjusted  for  the  10%  stock  dividend,  includes  an
         allocation  of 997 and 243 shares of Common Stock under the ESOP during
         the fiscal  years ended  December  31,  1997 and  September  30,  1996,
         respectively.  These  997 and 243  shares  had a value of  $16,780  and
         $2,926 at  December  31,  1997 and  September  30,  1996,  respectively
         (calculated by  multiplying  the aggregate  number of shares  allocated
         under the ESOP by the Common Stock's  closing average bid and ask price
         as of the last day of the respective fiscal year).

Employment Agreement

         The Bank has entered into an employment agreement with David B. Turner,
its President and Chief  Executive  Officer.  The employment  agreement is for a
term of three  years  with a base  salary  of  $103,000.  The  agreement  may be
terminated by the Bank for "just cause" as defined in the agreement. If the Bank
terminates Mr. Turner without just cause,  he will be entitled to a continuation
of  salary  from the  date of  termination  through  the  remaining  term of the
agreement.  The employment  agreement  contains a provision  stating that in the
event of involuntary termination of employment in connection with, or within one
year after, any change in control of the Bank, Mr. Turner will be paid in a lump
sum equal to 2.99 times his average  taxable  compensation  paid during the five
years prior to the change in control. If such event had occurred at December 31,
1997, such payments would have equalled  approximately  $233,000.  The aggregate
payments that would be made would be an expense to the Bank thereby reducing net
income  and the Bank's  capital by that  amount.  The  agreement  may be renewed
annually  by the  Board  of  Directors  upon  a  determination  of  satisfactory
performance within the Board's sole discretion.

Benefits

         Employee Stock  Ownership  Plan.  The Bank has  established an employee
stock  ownership  plan,  the ESOP,  for the exclusive  benefit of  participating
employees.  Participating employees are employees who have completed one year of
service with the Company or its subsidiary and attained age 21.

         The ESOP is funded by periodic  contributions  made by the Bank in cash
or Common  Stock.  Benefits  may be paid either in shares of Common  Stock or in
cash.  The ESOP borrowed  funds from the Company to acquire 79,200 (as adjusted)
shares of the Common Stock issued in the Conversion. This loan is secured by the
shares purchased and the earnings of ESOP assets.  The Company financed the ESOP
debt directly.  Shares  purchased with such loan proceeds are held in a suspense
account for allocation  among  participants as the loan is repaid.  This loan is
expected to be fully repaid in not more than 10 years.  The ESOP expense for the
fiscal year ended December 31, 1997,  was $123,153.  Benefits under the ESOP are
allocated pro rata based upon participant compensation paid during a plan year.

         The  Board  of  Directors  has  appointed  a  committee  consisting  of
non-employee  directors  (the "ESOP  Committee")  to administer  the ESOP and to
serve as the ESOP's  trustees (the "ESOP  Trustees").  The Board of Directors or
the ESOP Committee may instruct the ESOP Trustees regarding investments of funds
contributed to the ESOP.  The ESOP Trustees must vote all allocated  shares held
in the ESOP in accordance with the instructions of the participating  employees.
Unallocated shares and allocated

                                       -9-

<PAGE>



shares  for  which no timely  direction  is  received  will be voted by the ESOP
Trustees as directed by the Board of Directors or the ESOP Committee, subject to
the ESOP Trustees' fiduciary duties.

         1995 Stock Option Plan.  The Company's  Board of Directors  adopted the
CCF Holding  Company  1995 Stock  Option  Plan (the  "Option  Plan"),  which was
approved by  stockholders  of the Company at the annual meeting of  stockholders
held on January 23, 1996.  Pursuant to the Option Plan,  130,928  shares  Common
Stock (as adjusted  for the stock  dividend)  are  reserved  for  issuance  upon
exercise of stock options granted or to be granted to officers,  directors,  and
key employees of the Company and its subsidiaries from time to time. The purpose
of the  Option  Plan is to provide  additional  incentive  to certain  officers,
directors,  and key employees by facilitating their purchase of a stock interest
in the  Company.  The Option  Plan,  which  became  effective  upon  stockholder
approval,  provides for a term of ten years,  after which no awards may be made,
unless earlier terminated by the Board of Directors pursuant to the Option Plan.

         The  following  tables  set  forth  additional  information  concerning
options granted under the Option Plan.


         AGGREGATED OPTION/SAR EXERCISES IN LAST FISCAL YEAR AND FY-END
                                OPTION/SAR VALUES

<TABLE>
<CAPTION>
                                                             Number of Securities
                                                             Underlying Unexercised              Value of Unexercised
                                                                Options/SARs at               in-the-Money Options/SARs
                             Shares         Value           Fiscal Year-End (#)(1)            at Fiscal Year-End ($)(1)
Name                      Acquired on      Realized        ----------------------------       --------------------------
                          Exercise (#)       ($)            Exercisable / Unexercisable       Exercisable / Unexercisable
- --------------------   ----------------   -------------    -------------  -------------       -----------   -------------

<S>                            <C>           <C>               <C>                                <C>         
David B. Turner                0             $0                6,546          26,185              $48,309/193,245

</TABLE>

- -------------------
(1)      Adjusted for a 10% stock dividend issued on January 2, 1998.

- --------------------------------------------------------------------------------
                 CERTAIN RELATIONSHIPS AND RELATED TRANSACTIONS
- --------------------------------------------------------------------------------

         No directors,  executive officers,  or immediate family members of such
individuals  were  engaged in  transactions  with the  Company,  the Bank or any
subsidiary involving more than $60,000 during the fiscal year ended December 31,
1997 other than loans obtained from the Bank, as discussed  below.  Furthermore,
the Company had no "interlocking"  relationships existing on or after October 1,
1996  in  which  (i)  any  executive  officer  is  a  member  of  the  Board  of
Directors/Trustees  of another  entity,  one of whose  executive  officers  is a
member of the Company's Board of Directors,  or where (ii) any executive officer
is a member  of the  compensation  committee  of  another  entity,  one of whose
executive officers is a member of the Company's Board of Directors.

         The Bank's  directors and executive  officers,  their immediate  family
members and certain companies and other entities  associated with them have been
customers of and have had banking transactions with the Bank and are expected to
continue such relationships in the future. Except as listed

                                      -10-

<PAGE>



in the chart following the next paragraph,  all extensions of credit made by the
Bank to such individuals,  companies, and entities (a) were made in the ordinary
course of business,  (b) were made on  substantially  the same terms,  including
interest rates and  collateral,  as those  prevailing at the time for comparable
transactions with other persons, and (c) did not involve more than a normal risk
of collectibility or present other unfavorable features.  There is approximately
$1.1 million in outstanding  mortgage  loans to John T. Mitchell,  a director of
the Bank, that meet the above-listed criteria.  Prior to 1990, the Bank provided
loans to officers and directors and other  affiliates at reduced  interest rates
and fees.

         The following table sets forth the indebtedness of executive  officers,
directors,  and  members  of the  immediate  family of an  executive  officer or
director who are or were indebted to the Bank at any time during the fiscal year
ended  December  31,  1997 in an amount in excess of $60,000 for loans that were
originated at a preferential rate prior to 1990.

<TABLE>
<CAPTION>
                                                                                                      Highest
                                                                                                      Balance
                                                                             Loan     Prevailing    During Year     Balance
                                    Type of    Origination     Original    Interest    Rate at         Ended           at
        Name        Affiliation      Loan         Date         Balance       Rate    Origination     12/31/97       12/31/97
 ----------------   -----------     ------       ------        -------      ------   -----------     --------       --------

<S>                 <C>            <C>          <C>            <C>          <C>         <C>          <C>            <C>
 John B. Lee, Jr.    Director        First      12/18/87       $153,000     4.80%       7.875%       $105,348       $96,900
                                   mortgage
                                   for home
</TABLE>

- --------------------------------------------------------------------------------
               PROPOSAL II - RATIFICATION OF THE AMENDMENT TO THE
                             1995 STOCK OPTION PLAN
- --------------------------------------------------------------------------------

General

         The Company's Board of Directors adopted the 1995 Stock Option Plan and
the  stockholders  approved  the Plan on January  23, 1996  ("Effective  Date").
Pursuant to the Option Plan, up to 130,928 shares of Common Stock equal to up to
10% of the total  Common  Stock  issued by the  Company in  connection  with the
mutual-to-stock  conversion  of the Bank in  1995,  adjusted  for the 10%  stock
dividend,  are  reserved  for  issuance  by the Company  upon  exercise of stock
options to be granted to officers,  directors,  key  employees and other persons
from time to time.  The  purpose  of the Option  Plan is to  attract  and retain
qualified  personnel for positions of substantial  responsibility and to provide
additional  incentive to certain  officers,  directors,  key employees and other
persons to promote the business success of the Company and the Bank. The Company
has recently  adopted  amendments to the Option Plan ("Option Plan  Amendments")
and is submitting such amendments to the stockholders for ratification. The full
text of the  Option  Plan  Amendments  is set forth as  Appendix A to this Proxy
Statement,  and the  summary of the Option  Plan  Amendments  provided  below is
qualified in its entirety by such reference.

         Pursuant to  regulations of the Office of the Thrift  Supervision  (the
"OTS") applicable to stock benefit plans  established or implemented  within one
year  following the  completion of a  mutual-to-stock  conversion of a federally
chartered savings institution such as the Bank, the Option Plan contains certain
restrictions and limitations,  including among others,  provisions requiring the
vesting of options  granted to occur no more  rapidly  than  ratably over a five
year period and the resultant  prohibition against accelerated vesting of option
grants upon the occurrence of an event other than the death or disability of the
option holder, such as in the case of a change in control of the Company.


                                      -11-

<PAGE>



         Recent OTS interpretive letters permit amendment of stock benefit plans
to eliminate the  provisions  of the Option Plan which reflect the  restrictions
and limitations described above, provided that stockholder  ratification of such
amendments  is  obtained  more than one year  following  the  completion  of the
mutual-to-stock  conversion.  The Board of Directors has adopted the Option Plan
Amendments,  subject to ratification  by  stockholders  of the Company,  for the
purpose of eliminating such  restrictions and limitations.  The Company does not
have any present intention to engage in any transaction that would result in the
accelerated  vesting of Options as permitted by the Option Plan  Amendments  and
there can be no assurances that any such transaction  will occur.  Nevertheless,
the Board has determined that the  implementation  of the Option Plan Amendments
is in the best  interests of the  stockholders  of the  Company,  as well as the
officers, directors and employees of the Company.

         The  Option  Plan  Amendments  do not  increase  the  number  of shares
reserved  for  issuance  under  the Plan or alter  the  classes  of  individuals
eligible  to  participate  in the  Plan.  In the  event  that  the  Option  Plan
Amendments  are not ratified by  stockholders  at the  Meeting,  the Option Plan
Amendments will not take effect,  but the Option Plan will remain in effect. The
principal  provisions  of  the  Option  Plan,  as  amended  by the  Option  Plan
Amendments, are described below.

         The  Option  Plan  is  administered  by the  Board  of  Directors  or a
committee of not less than two non-employee directors appointed by the Company's
Board of  Directors  and  serving  at the  pleasure  of the Board  (the  "Option
Committee").  Members of the Option  Committee  shall be deemed  "Non-  Employee
Directors" within the meaning of Rule 16b-3 pursuant to the 1934 Act. The Option
Committee  may select the  officers  and  employees  to whom  options  are to be
granted  and the  number of options to be  granted  based upon  several  factors
including  prior and  anticipated  future job duties and  responsibilities,  job
performance,  the Bank's financial  performance and a comparison of awards given
by other  institutions.  A majority of the members of the Option Committee shall
constitute  a quorum and the action of a majority of the members  present at any
meeting  at which a quorum is  present  shall be deemed the action of the Option
Committee.

         Officers, directors, key employees and other persons who are designated
by the Option  Committee  are eligible to receive,  at no cost to them,  options
under the Option Plan (the  "Optionees").  Each option  granted  pursuant to the
Option  Plan  shall be  evidenced  by an  instrument  in such form as the Option
Committee  shall  from time to time  approve.  Option  shares may be paid for in
cash, shares of Common Stock, or a combination of both. The Company will receive
no monetary  consideration  for the granting of stock  options  under the Option
Plan.  Further,  the Company will receive no consideration other than the option
exercise  price per share for Common Stock issued to Optionees upon the exercise
of those Options.

         Shares  issuable  under  the  Option  Plan may be from  authorized  but
unissued shares or shares purchased in the open market. An Option which expires,
becomes unexercisable, or is forfeited for any reason prior to its exercise will
again be available for issuance under the Option Plan. No Option or any right or
interest  therein is  assignable or  transferable  except by will or the laws of
descent and distribution. The Option Plan shall continue in effect for a term of
ten years from the Effective Date.

Stock Options

         The  Option  Committee  may grant  either  Incentive  Stock  Options or
Non-Incentive  Stock Options.  In general,  if an Optionee ceases to serve as an
employee  of the  Company  for any reason  other than  disability  or death,  an
exercisable  Incentive  Stock  Option may continue to be  exercisable  for three
months

                                      -12-

<PAGE>



but in no event after the expiration date of the option, except as may otherwise
be determined by the Option  Committee at the time of the award. In the event of
the  disability  or death  of an  Optionee  during  employment,  an  exercisable
Incentive  Stock  Option will  continue to be  exercisable  for one year and two
years, respectively, to the extent exercisable by the Optionee immediately prior
to the  Optionee's  disability or death but only if, and to the extent that, the
Optionee was entitled to exercise  such  Incentive  Stock Options on the date of
termination  of  employment.  The terms and  conditions of  Non-Incentive  Stock
Options  relating to the effect of an  Optionee's  termination  of employment or
service,  disability,  or death shall be such terms as the Option Committee,  in
its sole  discretion,  shall  determine at the time of  termination  of service,
disability or death, unless specifically determined at the time of grant of such
options.

         Currently,  the Option Plan requires that Options  granted to employees
or  directors  become  first  exercisable  no more  rapidly  than ratably over a
five-year  period (with  acceleration  upon death or  disability  or a Change in
Control (as such terms are defined in the Option Plan); provided,  however, that
such accelerated  vesting is not inconsistent with the regulations of the OTS at
the time of such  acceleration.  As permitted by OTS interpretive  letters,  the
Option Plan Amendments will  specifically  authorize the acceleration of vesting
of Options upon a Change in Control;  provided that such amendments are ratified
by the stockholders.  Such Option Plan Amendments will affect previously awarded
Options  and any  Options  that may be granted in the  future.  Pursuant  to the
Option Plan, as amended by the Option Plan Amendments, upon a Change in Control,
all Options granted to such  Participants that are outstanding as of the date of
a Change in Control will automatically become exercisable and non-forfeitable.

         No shares of Common  Stock  shall be  issued  upon the  exercise  of an
Option until full  payment  therefor  has been  received by the Company,  and no
Optionee  shall have any of the rights of a  stockholder  of the  Company  until
shares of Common  Stock are issued to such  Optionee.  Upon the  exercise  of an
Option by an Optionee (or the Optionee's  personal  representative),  the Option
Committee,  in its sole and absolute discretion,  may make a cash payment to the
Optionee,  in whole or in part,  in lieu of the  delivery  of  shares  of Common
Stock. Such cash payment to be paid in lieu of delivery of Common Stock shall be
equal to the difference between the Fair Market Value of the Common Stock on the
date of the Option exercise and the exercise price per share of the Option. Such
cash payment shall be in exchange for the cancellation of such Option. Such cash
payment  shall not be made in the event that such  transaction  would  result in
liability to the Optionee and the Company  under  Section 16(b) of the 1934 Act,
and regulations promulgated thereunder.

         The Option Plan provides that the Board of Directors of the Company may
authorize  the  Option  Committee  to  direct  the  execution  of an  instrument
providing for the modification,  extension or renewal of any outstanding option,
provided  that no such  modification,  extension or renewal  shall confer on the
Optionee  any right or benefit  which could not be  conferred on the Optionee by
the grant of a new Option at such time,  and shall not  materially  decrease the
Optionee's benefits under the Option without the Optionee's  consent,  except as
otherwise provided under the Option Plan.

Awards Under the Option Plan

         The Board or the Option Committee shall from time to time determine the
officers, directors, key employees and other persons who shall be granted Awards
under the Plan, the number of Awards to be granted to any Participant  under the
Plan, and whether Awards granted to each such  Participant  under the Plan shall
be Incentive  Stock Options and/or  Non-Incentive  Stock  Options.  In selecting
Participants

                                      -13-

<PAGE>



and in determining the number of shares of Common Stock subject to Options to be
granted to each such Participant, the Board or the Option Committee may consider
the nature of the past and  anticipated  future  services  rendered by each such
Participant,  each such Participant's current and potential  contribution to the
Company and such other factors as may be deemed relevant.  Participants who have
been granted an Award may, if otherwise eligible,  be granted additional Awards.
In no event shall Shares subject to Options granted to non-employee directors in
the aggregate under this Plan exceed more than 30% of the total number of Shares
authorized  for  delivery  under  this  Plan,  and no more than 5% of total Plan
shares may be awarded to any individual non-employee director. In no event shall
Shares  subject to Options  granted to any employee  exceed more than 25% of the
total number of Shares authorized for delivery under the Plan.

         The table below  presents  information  related to stock option  awards
previously made under the Option Plan. Such Option Plan Amendments do not impact
the number of awards  previously  made. Such Option Plan Amendments  confirm the
provisions of the Option Plan previously  approved by stockholders  with respect
to the  accelerated  vesting of awards upon a Change in Control.  In  accordance
with the Option Plan  Amendment,  all  outstanding  option  awards  shall become
immediately  exercisable  in the event of a Change in Control of the  Company or
the Bank.

                               PRIOR AWARDS UNDER
                             1995 STOCK OPTION PLAN
                             ----------------------

<TABLE>
<CAPTION>


                                                                       Number of Options
Name and Position                                                to be Granted (1)(2)(3)
- -----------------                                                -----------------------
<S>                                                                            <C>      
David B. Turner
  President, CEO, and Director .......................                         32,731(4)
Leonard A. Moreland
  Executive Vice President and Chief
    Administrative Officer............................                         11,000(5)
Gary D. McGaha
  Executive Vice President............................                         11,000(5)
Edith W. Stevens
  Vice President and Chief Operating Officer..........                          9,818(4)
Charles S. Tucker
  Treasurer, Secretary, and Director..................                          6,546(4)
John B. Lee
  Chairman of the Board...............................                          6,546(4)
Edwin S. Kemp, Jr.
  Director............................................                          6,546(4)
Joe B. Mundy
  Director............................................                          6,546(4)
Richard P. Florin
  Senior Vice President and Senior                                              5,500(5)
   Credit Officer.....................................
Executive Officer Group (3 persons)...................                            70,049
Non-Executive Officer Director Group
  (4 persons).........................................                            26,184
Non-Executive Officer Employee Group
  (one person)........................................                             9,818

</TABLE>


                                      -14-

<PAGE>

- --------------------
(1)      The  exercise  price of such options are equal to the fair market value
         of such  Common  Stock on the date of grant.  The number of options has
         been adjusted for the 10% stock dividend declared in December 1997.
(2)      Options  awarded to officers and employees are  exercisable as follows:
         Options  awarded  at  the  time  of  stockholder   approval  are  first
         exercisable  at the rate of 20% as of January 23, 1996 and 20% annually
         thereafter (or at a rate of 100% in the event of death, disability,  or
         a change in control of the  Company  or the Bank).  Options  awarded to
         directors are first exercisable at a rate of 20% as of January 23, 1996
         and 20% annually thereafter;  during period of service as a Director or
         Director Emeritus.  Upon death or termination of service,  such options
         shall remain exercisable for ten years from the date of grant.
(3)      Such options shall continue to vest provided the individual  remains an
         employee, a director or director emeritus.
(4)      The exercise price per share is $11.25.
(5)      The exercise price per share is $11.02 for Mr. Moreland, $13.47 for Mr.
         McGaha and $11.93 for Mr. Florin.

Effect of Mergers, Change of Control and Other Adjustments

         Subject to any  required  action by the  stockholders  of the  Company,
within the sole  discretion of the Option  Committee,  the  aggregate  number of
shares of Common Stock for which Options may be granted  hereunder or the number
of  shares  of Common  Stock  represented  by each  outstanding  Option  will be
proportionately  adjusted  for any  increase or decrease in the number of issued
and  outstanding  shares  of  Common  Stock  resulting  from  a  subdivision  or
consolidation of shares or the payment of a stock dividend or any other increase
or decrease in the number of shares of Common Stock effected without the receipt
or payment of  consideration  by the Company.  Subject to any required action by
the  stockholders  of the  Company,  in the  event  of any  change  in  control,
recapitalization,   merger,   consolidation,   exchange  of  shares,   spin-off,
reorganization,   tender  offer,   partial  or  complete  liquidation  or  other
extraordinary  corporate  action or event,  the  Option  Committee,  in its sole
discretion,  shall  have the power,  prior to or  subsequent  to such  action or
events, to (i) appropriately adjust the number of shares of Common Stock subject
to  each  Option,  the  exercise  price  per  share  of  such  Option,  and  the
consideration  to be given or received by the Company  upon the  exercise of any
outstanding Options; (ii) cancel any or all previously granted Options, provided
that appropriate  consideration is paid to the Optionee in connection therewith;
and/or (iii) make such other  adjustments in connection  with the Option Plan as
the  Option  Committee,  in its sole  discretion,  deems  necessary,  desirable,
appropriate  or  advisable.  However,  no  action  may be  taken  by the  Option
Committee  which would cause  Incentive  Stock Options  granted  pursuant to the
Option Plan to fail to meet the  requirements of Section 422 of the Code without
the consent of the Optionee.

         The power of the Option Committee to accelerate the exercise of Options
and the immediate  exercisability  of Options in the case of a Change in Control
of the Company could have an anti-takeover effect by making it more costly for a
potential  acquiror to obtain control of the Company due to the higher number of
shares outstanding  following such exercise of Options.  The power of the Option
Committee to make  adjustments  in  connection  with the Option Plan,  including
adjusting the number of shares subject to Options and canceling  Options,  prior
to or after the  occurrence of an  extraordinary  corporate  action,  allows the
Option  Committee to adapt the Option Plan to operate in changed  circumstances,
to adjust the Option Plan to fit a smaller or larger company,  and to permit the
issuance of Options to new  management  following such  extraordinary  corporate
action.   However,  this  power  of  the  Option  Committee  may  also  have  an
anti-takeover effect, by allowing the Option Committee to adjust the Option Plan
in a manner to allow the present  management  of the  Company to  exercise  more
Options  and hold more shares of the  Company's  Common  Stock,  and to possibly
decrease the number of Options available to new management of the Company.


                                      -15-

<PAGE>



         Although the Option Plan Amendments may have an  anti-takeover  effect,
the  Company's  Board of  Directors  did not adopt the  Option  Plan  Amendments
specifically for anti-takeover purposes. The exercise of such Options could make
it  easier  for the Board  and  management  to block  the  approval  of  certain
transactions  requiring  the  voting  approval  of 80% of the  Common  Stock  in
accordance with the Articles of Incorporation. In addition, the exercise of such
Options could increase the cost of an acquisition by a potential acquiror.

Amendment and Termination of the Option Plan

         The Board of Directors  may alter,  suspend or  discontinue  the Option
Plan,  except that no action of the Board shall  increase the maximum  number of
shares of Common Stock issuable under the Option Plan,  materially  increase the
benefits  accruing to Optionees  under the Option Plan or materially  modify the
requirements  for eligibility for  participation  in the Option Plan unless such
action of the Board shall be subject to ratification by the  stockholders of the
Company.

Possible Dilutive Effects of the Option Plan

         The Common  Stock to be issued  upon the  exercise  of Options  awarded
under the Option Plan may either be  authorized  but  unissued  shares of Common
Stock or shares  purchased in the open market.  Because the  stockholders of the
Company do not have preemptive  rights, to the extent that the Company funds the
Option Plan,  in whole or in part,  with  authorized  but unissued  shares,  the
interests of current  stockholders will be diluted.  If upon the exercise of all
of the Options,  the Company delivers newly issued shares of Common Stock (i.e.,
130,928  shares of Common Stock adjusted for the 10% stock  dividend),  then the
impact to  current  stockholders  would be to  dilute  their  current  ownership
percentages by  approximately  12.7%. The Option Plan Amendments do not increase
the maximum number of shares issuable under the Plan.

Federal Income Tax Consequences

         Under present federal tax laws,  awards under the Option Plan will have
the following consequences:

         1.       The  grant of an  Option  will  not by  itself  result  in the
                  recognition  of taxable  income to an Optionee nor entitle the
                  Company to a tax deduction at the time of such grant.

         2.       The exercise of an Option which is an "Incentive Stock Option"
                  within the meaning of Section 422 of the Code  generally  will
                  not, by itself, result in the recognition of taxable income to
                  an Optionee nor entitle the Company to a deduction at the time
                  of such exercise.  However,  the difference between the Option
                  exercise  price and the Fair Market  Value of the Common Stock
                  on the date of Option  exercise  is an item of tax  preference
                  which may,  in certain  situations,  trigger  the  alternative
                  minimum  tax  for an  Optionee.  An  Optionee  will  recognize
                  capital gain or loss upon resale of the shares of Common Stock
                  received  pursuant to the exercise of Incentive Stock Options,
                  provided that such shares are held for at least one year after
                  transfer  of the  shares or two  years  after the grant of the
                  Option,  whichever is later.  Generally, if the shares are not
                  held for that period,  the Optionee  will  recognize  ordinary
                  income upon  disposition  in an amount equal to the difference
                  between the Option exercise price and the Fair Market Value of
                  the Common  Stock on the date of  exercise,  or, if less,  the
                  sales proceeds of the shares acquired pursuant to the Option.


                                      -16-

<PAGE>



         3.       The  exercise of a  Non-Incentive  Stock Option will result in
                  the recognition of ordinary income by the Optionee on the date
                  of exercise in an amount equal to the  difference  between the
                  exercise  price and the Fair Market  Value of the Common Stock
                  acquired pursuant to the Option.

         4.       The Company  will be allowed a tax  deduction  for federal tax
                  purposes equal to the amount of ordinary income  recognized by
                  an Optionee at the time the Optionee  recognizes such ordinary
                  income.

         5.       In accordance  with Section  162(m) of the Code, the Company's
                  tax deductions for  compensation  paid to the most highly paid
                  executives  named  in the  Company's  Proxy  Statement  may be
                  limited to no more than $1 million per year, excluding certain
                  "performance-based"  compensation. The Company intends for the
                  award of  Options  under the  Option  Plan to comply  with the
                  requirement  for an  exception  to Section  162(m) of the Code
                  applicable  to  stock  option  plans  so  that  the  Company's
                  deduction for compensation  related to the exercise of Options
                  would not be subject to the deduction  limitation set forth in
                  Section 162(m) of the Code.

Accounting Treatment

         Neither the grant nor the  exercise of an Option  under the Option Plan
currently   requires  any  charge  against  earnings  under  generally  accepted
accounting principles. In certain circumstances,  Common Stock issuable pursuant
to  outstanding  Options  which are  exercisable  under the Option Plan might be
considered  outstanding  for  purposes of  calculating  earnings  per share on a
diluted basis.

Stockholder Ratification

         Stockholder  ratification of the Option Plan Amendments is being sought
in accordance with the interpretive letters of the OTS. An affirmative vote of a
majority of the votes cast at the Meeting on the matter,  in person or by proxy,
is required to constitute stockholder ratification of this Proposal II.

         THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE RATIFICATION OF THE
AMENDMENTS TO THE 1995 STOCK OPTION PLAN.

- --------------------------------------------------------------------------------
                 PROPOSAL III - RATIFICATION OF THE AMENDMENT TO
                         THE MANAGEMENT STOCK BONUS PLAN
- --------------------------------------------------------------------------------

General

         The Board of Directors of the Company has  implemented  the  Management
Stock Bonus Plan as a method of providing directors, officers, and key employees
of the Bank with a proprietary  interest in the Company in a manner  designed to
encourage  such persons to remain in the  employment  or service of the Bank. As
previously  approved  by  stockholders  of the  Company,  the  Bank  contributed
sufficient funds to the MSBP to purchase up to 52,371 shares of Common Stock (as
adjusted).  Alternatively,  the MSBP may purchase authorized but unissued shares
of Common Stock from the Company. All of the Common Stock to be purchased by the
MSBP will be  purchased  at the Fair  Market  Value of such stock on the date of
purchase.  Awards under the MSBP were made in  recognition of prior and expected
future  services  to the  Bank by its  directors,  officers  and  key  employees
responsible for implementation of the

                                      -17-

<PAGE>



policies  adopted by the Bank's Board of Directors and as a means of providing a
further retention incentive.

         Pursuant to  regulations  of the OTS  applicable to stock benefit plans
established  or  implemented  within  one year  following  the  completion  of a
mutual-to-stock   conversion,   the  MSBP  contains  certain   restrictions  and
limitations,  including  among others,  provisions  prohibiting  the accelerated
vesting  of  awards  other  than  upon the  death  or  disability  of the  award
recipient,  such  as in the  case of a  change  in  control  of the  Company  or
retirement of a recipient of an MSBP award.

         OTS  interpretative  letters  permit  the  amendment  of  the  MSBP  to
eliminate  the  provisions  of the  MSBP  which  reflect  the  restrictions  and
limitations described above, provided that stockholder  ratification therefor is
obtained  more than one year  following the  completion  of the  mutual-to-stock
conversion.  The Board of Directors has adopted  amendments to the MSBP, subject
to ratification  by stockholders of the Company,  for the purpose of eliminating
such  restrictions  and limitations  (these changes to the MSBP are collectively
referred  to herein as the "MSBP  Amendments").  The  Company  does not have any
present  intention  to  engage  in any  transaction  that  would  result  in the
accelerated vesting of awards under the MSBP and there can be no assurances that
any such transaction will occur. Nevertheless, the Board has determined that the
implementation   of  the  MSBP  Amendments  is  in  the  best  interest  of  the
stockholders of the Company, as well as the officers, directors and employees of
the Company.  The MSBP Amendments do not increase the number of shares available
for distribution under the MSBP, change the MSBP's eligibility requirements,  or
alter the types of restricted  stock awards that may be made to  participants in
the MSBP. In the event that the MSBP Amendments are not ratified by stockholders
at the Meeting,  the MSBP  Amendments  will not take  effect,  but the MSBP will
remain in effect.  The principal  provisions of the MSBP, as it would be amended
by the  MSBP  Amendments,  are  described  below.  The  full  text  of the  MSBP
Amendments  is set  forth  as  Appendix  B to this  Proxy  Statement,  to  which
reference  is made,  and the summary of the MSBP  Amendments  provided  below is
qualified in its entirely by such reference.

Awards Under the MSBP

         Currently the MSBP  provides  that the Shares  covered by an Award will
vest not more rapidly than at the rate of 20% each year  beginning one year from
the date of grant or upon the disability or death of the option holder. The MSBP
also  provides  that awards will  accelerate  vesting  upon a Change in Control,
provided that such accelerated  vesting is not inconsistent  with regulations of
the OTS in effect at the time of such accelerated  vesting.  As permitted by OTS
interpretive letters, these restrictions on accelerated vesting upon a Change in
Control  of  the  Company  or  the  Bank  may  be  removed  through  stockholder
ratification  of the MSBP  Amendments.  Accordingly,  pursuant  to the MSBP,  as
amended by the MSBP Amendments,  all Shares covered by an outstanding Award will
become  100%  vested  upon the death,  disability  or a Change of Control of the
Company.

         Benefits  under the MSBP ("Plan  Share  Awards")  may be granted at the
sole discretion of a committee  comprised of not less than two directors who are
not employees of the Bank or the Company (the "MSBP Committee") appointed by the
Bank's Board of Directors. The MSBP is managed by trustees (the "MSBP Trustees")
who are  non-employee  directors  of the  Bank or the  Company  and who have the
responsibility  to invest all funds contributed by the Bank to the trust created
for the  MSBP  (the  "MSBP  Trust").  Unless  the  terms of the MSBP or the MSBP
Committee  specify  otherwise,  awards  under  the  MSBP  will be in the form of
restricted  stock  payable  as  the  Plan  Share  Awards  shall  be  earned  and
non-forfeitable.  Twenty  percent  (20%)  of such  awards  shall be  earned  and
non-forfeitable on the one year anniversary of the date of grant of such awards,
and 20% annually thereafter, provided that the recipient of the award remains an
employee, Director or Director Emeritus during such period. A

                                      -18-

<PAGE>



recipient  of such  restricted  stock  will not be  entitled  to  voting  rights
associated with such shares prior to the applicable date such shares are earned.
Dividends  paid on Plan Share  Awards  shall be held in arrears and  distributed
upon the date such applicable  Plan Share Awards are earned.  Any shares held by
the MSBP Trust which are not yet earned shall be voted by the MSBP Trustees,  as
directed  by the  MSBP  Committee.  If a  recipient  of  such  restricted  stock
terminates employment or service for reasons other than death, disability,  or a
Change in Control of the Company or the Bank, the recipient  forfeits all rights
to the awards under restriction. If the recipient's termination of employment or
service is caused by death, disability, or a Change in Control of the Company or
the  Bank,  all  restrictions  expire  and all  shares  allocated  shall  become
unrestricted.  Awards of restricted  stock shall be immediately non- forfeitable
in the event of the death or disability of such  recipient,  or upon a Change in
Control  of the  Company or the Bank,  and  distributed  as soon as  practicable
thereafter. The Board of Directors may terminate the MSBP at any time, and if it
does  so,  any  shares  not  allocated  will  revert  to the  Company.  The MSBP
Amendments  confirm  the  provisions  of the  MSBP  previously  approved  by the
stockholders with respect to the acceleration of vesting of awards upon a Change
in Control.

         Plan  Share  Awards  under  the  MSBP  will be  determined  by the MSBP
Committee. In no event shall any Employee receive Plan Share Awards in excess of
25% of the aggregate Plan Shares  authorized  under the Plan.  Plan Share Awards
may be granted to newly elected or appointed  non-employee Directors of the Bank
subsequent to the effective date (as defined in the MSBP) provided that the Plan
Share Awards made to  non-employee  Directors shall not exceed 30% of total Plan
Share  Reserve  in the  aggregate  under the Plan or 5% of the total  Plan Share
Reserve to any individual non-employee Director.


         The aggregate number of Plan Shares available for issuance  pursuant to
the Plan Share  Awards  and the  number of shares to which any Plan Share  Award
relates  shall be  proportionately  adjusted for any increase or decrease in the
total number of  outstanding  shares of Common Stock  issued  subsequent  to the
effective  date (as defined in the MSBP) of the MSBP  resulting  from any split,
subdivision or  consolidation  of the Common Stock or other capital  adjustment,
change or exchange of Common Stock,  or other increase or decrease in the number
or kind of shares effected  without receipt or payment of  consideration  by the
Company.

         The following  table  presents  information  related to the  previously
granted  awards of Common  Stock  under the MSBP as  authorized  pursuant to the
terms of the MSBP.  Such MSBP  Amendments  do not  change  the  number of shares
awarded or other terms,  except to ratify the accelerated vesting of such awards
upon a Change in Control of the Company or the Bank.

                                      -19-

<PAGE>



                               PRIOR AWARDS UNDER
                           MANAGEMENT STOCK BONUS PLAN
                           ---------------------------

<TABLE>
<CAPTION>
                                                                                   Number of Shares
                                                             Dollar Value             Previously
Name and Position                                               ($)(1)               Awarded(2)(3)
- -----------------                                            ------------          ----------------
<S>                                                             <C>                     <C>   
David B. Turner
  President, CEO, and Director........................          147,287                 13,092
Leonard A. Moreland
  Executive Vice President and Chief
    Administrative Officer............................           60,625                  5,500
Gary D. McGaha
  Executive Vice President............................           74,085                  5,500
Richard P. Florin
  Senior Vice President and Senior
    Credit Officer....................................           32,808                  2,750
Edith W. Stevens
  Vice President and Chief Operating Officer..........           44,179                  3,927
Charles S. Tucker
  Treasurer, Secretary, and Director..................           29,453                  2,618
John B. Lee, Jr.
  Vice Chairman of the Board..........................           29,453                  2,618
Edwin S. Kemp, Jr.
  Director............................................           29,453                  2,618
Joe B. Mundy
  Director............................................           29,453                  2,618
Executive Officer Group (5 persons)...................          358,984                 30,769
Non-Executive Officer Director
  Group (4 persons)...................................          117,812                 10,472
Non-Executive Officer Employee
  Group (1 person)....................................           44,179                  3,927
</TABLE>

- ------------------
(1)      Value as of date of award.
(2)      All  awards  presented  herein  shall vest at the rate of 20% as of the
         first anniversary of the date of grant and 20% annually thereafter. All
         awards shall become immediately 100% vested upon death, disability,  or
         termination following a change in control.
(3)      Awards  continue  to vest  during  periods of  service as an  employee,
         director, or director emeritus.

Amendment and Termination of the Plan

         The Board  may amend or  terminate  the MSBP at any time.  However,  no
action of the Board may increase the maximum number of Plan Shares  permitted to
be awarded  under the MSBP,  except for  adjustments  in the Common Stock of the
Company,  materially  increase the benefits  accruing to Participants  under the
MSBP or materially  modify the requirements for eligibility for participation in
the MSBP unless such action of the Board shall be subject to ratification by the
stockholders of the Company.


                                      -20-

<PAGE>



Federal Income Tax Consequences

         Common  Stock  awarded  under  the  MSBP is  generally  taxable  to the
recipient at the time that such awards  become 100% vested and  non-forfeitable,
based  upon the Fair  Market  Value of such  stock at the time of such  vesting.
Alternatively, a recipient may make an election pursuant to Section 83(b) of the
Code  within 30 days of the date of transfer of the award to elect to include in
gross income for the current taxable year the Fair Market Value of such stock as
of the date of  transfer  of the  award.  Such  election  must be filed with the
Internal  Revenue  Service  within 30 days of the date of  transfer of the stock
award. The Company will be allowed a tax deduction for federal tax purposes as a
compensation  expense  equal to the amount of ordinary  income  recognized  by a
recipient  of Plan Share  Awards at the time the  recipient  recognizes  taxable
ordinary  income.  A recipient of a Plan Share Award may elect to have a portion
of such  award  withheld  by the MSBP Trust in order to meet any  necessary  tax
withholding obligations.

Accounting Treatment

         For  accounting  purposes,  the Company will  recognize a  compensation
expense in the amount of the Fair Market  Value of the Common  Stock  subject to
Plan  Share  Awards at the date of the  award pro rata over the  period of years
during which the awards are earned.

Stockholder Ratification

         The Company is  submitting  the MSBP  Amendments  to  stockholders  for
ratification in accordance with interpretive  letters of the OTS. An affirmative
vote of a majority of the votes cast at the Meeting on the matter,  in person or
by proxy,  is required to constitute  stockholder  ratification of this Proposal
III.

         THE BOARD OF DIRECTORS  RECOMMENDS A VOTE "FOR" THE RATIFICATION OF THE
AMENDMENTS TO THE MANAGEMENT STOCK BONUS PLAN.

- --------------------------------------------------------------------------------
              PROPOSAL IV - RATIFICATION OF APPOINTMENT OF AUDITORS
- --------------------------------------------------------------------------------

         KPMG Peat Marwick LLP was the Company's  independent  public accountant
for the fiscal year ended December 31, 1997. The Board of Directors has approved
the  selection  of KPMG Peat  Marwick  LLP as its  auditors  for the fiscal year
ending December 31, 1998, subject to ratification by the Company's stockholders.
A  representative  of KPMG Peat  Marwick  LLP is  expected  to be present at the
Meeting to respond to  stockholders'  questions and will have the opportunity to
make a statement if he or she so desires.

         Ratification of the  appointment of the auditors  requires the approval
of a  majority  of the votes  cast by the  stockholders  of the  Company  at the
Meeting.  The Board of Directors  recommends  that  stockholders  vote "FOR" the
ratification  of the  appointment  of KPMG  Peat  Marwick  LLP as the  Company's
auditors for the fiscal year ending December 31, 1998.


                                      -21-

<PAGE>

- --------------------------------------------------------------------------------
                                  MISCELLANEOUS
- --------------------------------------------------------------------------------

         The  cost of  soliciting  proxies  will be borne  by the  Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial owners of Common Stock.

         The Company's Annual Report to Stockholders for the year ended December
31, 1997, including financial statements,  will be mailed to all stockholders of
record as of the close of business on the Record Date. Any  stockholder  who has
not  received  a copy of the  Annual  Report may obtain a copy by writing to the
Secretary  of the Company.  The Annual  Report is not to be treated as a part of
the  proxy  solicitation  material  or as  having  been  incorporated  herein by
reference.

- --------------------------------------------------------------------------------
                                  OTHER MATTERS
- --------------------------------------------------------------------------------

         The Board of  Directors is not aware of any business to come before the
Meeting  other  than those  matters  described  above in this  Proxy  Statement.
However,  if any other matters  should  properly come before the Meeting,  it is
intended that proxies in the accompanying  form will be voted in respect thereof
in accordance with the judgment of the persons named in the accompanying proxy.

- --------------------------------------------------------------------------------
                              STOCKHOLDER PROPOSALS
- --------------------------------------------------------------------------------

         In order to be eligible for inclusion in the Company's  proxy materials
for next year's Annual Meeting of Stockholders, any stockholder proposal to take
action at such meeting must be received at the  Company's  executive  offices at
101 North Main Street,  Jonesboro,  Georgia  30236,  no later than  November 18,
1998. Any such proposals shall be subject to the requirements of the proxy rules
adopted under the 1934 Act.

- --------------------------------------------------------------------------------
                                   FORM 10-KSB
- --------------------------------------------------------------------------------

A COPY OF THE  COMPANY'S  ANNUAL REPORT ON FORM 10-KSB FOR THE FISCAL YEAR ENDED
DECEMBER 31, 1997 WILL BE FURNISHED  WITHOUT  CHARGE TO  STOCKHOLDERS  AS OF THE
RECORD DATE UPON WRITTEN  REQUEST TO THE  SECRETARY,  CCF HOLDING  COMPANY,  101
NORTH MAIN STREET, JONESBORO, GEORGIA 30236.

                                    BY ORDER OF THE BOARD OF DIRECTORS

                                    /s/ Charles S. Tucker
                                    Charles S. Tucker
                                    Secretary

Jonesboro, Georgia
March 18, 1998

                                      -22-

<PAGE>



                                                                    EXHIBIT A
                                                                    ---------
                                    Amendment
                                     to the
                               CCF HOLDING COMPANY
                             1995 Stock Option Plan
                             ----------------------

1.       Revision  to the Plan by addition  of the  following  Section 24 in its
         entirety as follows:

         24. Plan Provisions Effective as of January 20, 1998.
             ------------------------------------------------

                  (a)   Immediate    Vesting   Upon   a   Change   in   Control.
Notwithstanding anything herein to the contrary, upon a Change in Control of the
Company  or  the  Bank,  all  outstanding   Awards  shall  be  immediately  100%
exercisable and non-forfeitable.













                                      -23-

<PAGE>



                                                                   EXHIBIT B
                                                                   ---------

                                    Amendment
                                     to the
                                  HERITAGE BANK
                           Management Stock Bonus Plan
                           ---------------------------


1.       Revision to the Plan by addition of the  following  Section 9.10 in its
         entirety as follows:

         9.10. Plan Provisions Effective as of January 20, 1998.
               ------------------------------------------------

                   Notwithstanding  anything  herein  to  the  contrary,  upon a
Change in Control of the Parent or the Bank,  all  outstanding  Awards  shall be
immediately 100% earned and non-forfeitable.













                                      -24-

<PAGE>



- --------------------------------------------------------------------------------
                               CCF HOLDING COMPANY

- --------------------------------------------------------------------------------
                         ANNUAL MEETING OF STOCKHOLDERS
                                 April 21, 1998
- --------------------------------------------------------------------------------

         The  undersigned  hereby appoints the Board of Directors of CCF Holding
Company ("Company"),  or its designee, with full powers of substitution,  to act
as attorneys and proxies for the undersigned, to vote all shares of Common Stock
of the Company which the  undersigned  is entitled to vote at the Annual Meeting
of Stockholders  ("Meeting"),  to be held at the Heritage Bank branch located at
440 North Jeff Davis Drive,  Fayetteville,  Georgia on April 21,  1998,  at 4:00
p.m. and at any and all adjournments thereof, in the following manner:

<TABLE>
<CAPTION>
                                                                                   FOR                   WITHHELD
                                                                                   ---                   --------


<S>                                                                                <C>                     <C>    
1.        The election as director of the nominee listed below
          for the term to expire in the year set forth in
          parenthesis:                                                             |_|                     |_|

               John B. Lee, Jr. (2001)

</TABLE>


<TABLE>
<CAPTION>

                                                                          FOR               AGAINST            ABSTAIN
<S>                                                                       <C>                 <C>                <C>
2.        The  ratification  of the  amendment 
          to the CCF Holding  Company 1995
          Stock Option Plan.
                                                                          |_|                 |_|                |_|
3.        The  ratification  of the  amendment to the Heritage  
          Bank  Management Stock Bonus Plan.                                                      
                                                                          |_|                 |_|                |_|
4.        The  ratification  of the  appointment  of KPMG 
          Peat  Marwick  LLP, as independent auditors of 
          CCF Holding Company, for the fiscal year ending 
          December 31, 1998.                                              |_|                 |_|                |_|

</TABLE>


In their discretion, such attorneys and proxies are authorized to vote upon such
other  business as may  properly  come  before the  Meeting or any  adjournments
thereof.

         The Board of Directors  recommends a vote "FOR" all of the above listed
propositions.

- --------------------------------------------------------------------------------
THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED, THIS
SIGNED  PROXY WILL BE VOTED FOR EACH OF THE  PROPOSITIONS  STATED.  IF ANY OTHER
BUSINESS IS PRESENTED AT SUCH  MEETING,  THIS PROXY WILL BE VOTED BY THOSE NAMED
IN THIS  PROXY IN  THEIR  BEST  JUDGMENT.  AT THE  PRESENT  TIME,  THE  BOARD OF
DIRECTORS KNOWS OF NO OTHER BUSINESS TO BE PRESENTED AT THE MEETING.
- --------------------------------------------------------------------------------


<PAGE>



                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

         Should the undersigned be present and elect to vote at the Meeting,  or
at any  adjournments  thereof,  and after  notification  to the Secretary of the
Company at the Meeting of the  stockholder's  decision to terminate  this proxy,
the power of said  attorneys  and proxies shall be deemed  terminated  and of no
further force and effect. The undersigned may also revoke this proxy by filing a
subsequently  dated proxy or by written  notification  to the  Secretary  of the
Company of his or her decision to terminate this proxy.

         The  undersigned  acknowledges  receipt  from the Company  prior to the
execution of this proxy of Notice of Annual Meeting of Stockholders  and a proxy
statement dated March 18, 1998.



Dated:                              , 1998
       -----------------------------



- ---------------------------------------     ----------------------------------
SIGNATURE OF STOCKHOLDER                    SIGNATURE OF STOCKHOLDER



- ---------------------------------------     ----------------------------------
PRINT NAME OF STOCKHOLDER                   PRINT NAME OF STOCKHOLDER

Please  sign  exactly  as your name  appears  on this  proxy.  When  signing  as
attorney, executor,  administrator,  trustee, or guardian, please give your full
title. If shares are held jointly, each holder should sign.


- --------------------------------------------------------------------------------
PLEASE  COMPLETE,  DATE,  SIGN,  AND MAIL THIS PROXY  PROMPTLY  IN THE  ENCLOSED
POSTAGE-PREPAID ENVELOPE.
- --------------------------------------------------------------------------------





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