CCF HOLDING CO
PRE 14A, 1998-06-23
SAVINGS INSTITUTION, FEDERALLY CHARTERED
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                                  SCHEDULE 14A
                                 (Rule 14a-101)

                     INFORMATION REQUIRED IN PROXY STATEMENT

                            SCHEDULE 14A INFORMATION
           Proxy Statement Pursuant to Section 14(a) of the Securities
                  Exchange Act of 1934 (Amendment No.       )


Filed by the registrant [X]
Filed by a party other than the registrant [ ]

Check the appropriate box:
[X] Preliminary Proxy Statement    [ ]   Confidential, for use of the Commission
                                         Only (as permitted by Rule 14a-6(e)(2))
[ ] Definitive Proxy Statement
[ ] Definitive Additional Materials
[ ] Soliciting Material pursuant to ss. 240.14a-11(c) or ss. 240.14a-12

                               CCF Holding Company
- --------------------------------------------------------------------------------
                (Name of Registrant as Specified in Its Charter)

- --------------------------------------------------------------------------------
    (Name of Person(s) Filing Proxy Statement, if other than the Registrant)

Payment of filing fee (Check the appropriate box):
  [X]         No fee required
  [ ]         Fee computed on table below per Exchange Act Rules 14a-6(i)(1) and
              0-11.

         (1) Title of each class of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (2) Aggregate number of securities to which transaction applies:
- --------------------------------------------------------------------------------

         (3) Per unit price or other  underlying  value of transaction  computed
pursuant  to Exchange  Act Rule 0-11.  (set forth the amount on which the filing
fee is calculated and state how it was determined):
- --------------------------------------------------------------------------------

         (4) Proposed maximum aggregate value of transaction:
- --------------------------------------------------------------------------------

         (5) Total fee paid:
- --------------------------------------------------------------------------------

  [ ]   Fee paid previously with preliminary materials.

  [ ] Check box if any part of the fee is offset as  provided  by  Exchange  Act
Rule  0-11(a)(2)  and identify the filing for which the  offsetting fee was paid
previously.  Identify the previous filing by registration  statement  number, or
the Form or Schedule and the date of its filing.

         (1) Amount previously paid:
- --------------------------------------------------------------------------------

         (2) Form, Schedule or Registration Statement No.:
- --------------------------------------------------------------------------------

         (3) Filing Party:
- --------------------------------------------------------------------------------

         (4) Date Filed:
- --------------------------------------------------------------------------------
<PAGE>

PRELIMINARY COPY
- ----------------

                        [CCF HOLDING COMPANY LETTERHEAD]






July 3, 1998

Dear Fellow Stockholder:

         On behalf of the  Board of  Directors  and  management  of CCF  Holding
Company, (the "Company"),  I cordially invite you to attend a special meeting of
stockholders  to be held at the Heritage  Bank branch  located at 440 North Jeff
Davis Drive, Fayetteville,  Georgia on August 4, 1998, at 4:30 p.m. The attached
Notice of Special Meeting and Proxy Statement describe the formal business to be
transacted at the meeting. Directors and officers of the Company will be present
to respond to any questions stockholders may have.

         Our purpose in calling the  meeting is to vote on an  amendment  to the
articles of incorporation of the Company that will clarify our ability to act as
a holding company for our subsidiary,  Heritage Bank,  regardless of the charter
that Heritage Bank holds. This matter is described in the accompanying Notice of
Special Meeting and Proxy  Statement.  The Board of Directors of the Company has
determined  that the  amendment is in the best  interests of the Company and its
stockholders.  For the  reasons set forth in the proxy  statement,  the Board of
Directors unanimously recommends a vote "FOR" the amendment.

         WHETHER OR NOT YOU PLAN TO ATTEND THE MEETING, PLEASE SIGN AND DATE THE
ENCLOSED  PROXY  CARD AND  RETURN  IT IN THE  ACCOMPANYING  POSTAGE-PAID  RETURN
ENVELOPE  AS  PROMPTLY  AS  POSSIBLE.  This will not  prevent you from voting in
person at the  meeting,  but will  assure  that your vote is  counted if you are
unable to attend the meeting. YOUR VOTE IS VERY IMPORTANT.

                                           Sincerely,



                                           David B. Turner
                                           President and Chief Executive Officer



<PAGE>


- --------------------------------------------------------------------------------
                               CCF HOLDING COMPANY
                              101 NORTH MAIN STREET
                            JONESBORO, GEORGIA 30236
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                    NOTICE OF SPECIAL MEETING OF STOCKHOLDERS
                          To be Held on August 4, 1998
- --------------------------------------------------------------------------------

NOTICE IS HEREBY GIVEN that a special meeting of stockholders (the "Meeting") of
CCF Holding Company ("the Company"), will be held in the Heritage Bank branch at
440 North  Jeff  Drive,  Fayetteville,  Georgia on August 4, 1998 at 4:30 p.m. A
proxy card and a proxy statement for the Meeting are enclosed.

The Meeting is for the  purpose of  considering  and acting  upon the  following
matter:

1.       The  approval  of  an  amendment  to  Article  3  of  the  articles  of
         incorporation  of the Company to remove  language  that may require the
         Company to remain as a savings and loan holding company.

Execution of a proxy in the form enclosed also permits the proxy holder to vote,
in their  discretion,  upon such other matters that may come before the Meeting.
As of the date of  mailing,  the  Board of  Directors  is not aware of any other
matters that may come before the Meeting.

Any action may be taken on the  proposal  at the  Meeting on the date  specified
above or on any date or dates to which,  by original or later  adjournment,  the
Meeting  may be  adjourned.  Stockholders  of record at the close of business on
June 26,  1998 are the  stockholders  entitled  to vote at the  Meeting  and any
adjournments thereof.

EACH  STOCKHOLDER,  WHETHER  OR NOT HE OR SHE PLANS TO ATTEND  THE  MEETING,  IS
REQUESTED  TO SIGN,  DATE AND RETURN THE  ENCLOSED  PROXY  WITHOUT  DELAY IN THE
ENCLOSED  POSTAGE-PAID  ENVELOPE.  ANY  PROXY  GIVEN BY THE  STOCKHOLDER  MAY BE
REVOKED BY FILING WITH THE  SECRETARY OF THE COMPANY A WRITTEN  REVOCATION  OR A
DULY EXECUTED PROXY BEARING A LATER DATE. ANY STOCKHOLDER PRESENT AT THE MEETING
MAY REVOKE HIS OR HER PROXY AND VOTE IN PERSON ON EACH MATTER BROUGHT BEFORE THE
MEETING.  HOWEVER,  IF YOU ARE A STOCKHOLDER  WHOSE SHARES ARE NOT REGISTERED IN
YOUR OWN NAME, YOU WILL NEED ADDITIONAL DOCUMENTATION FROM YOUR RECORD HOLDER TO
VOTE IN PERSON AT THE MEETING.

                                              BY ORDER OF THE BOARD OF DIRECTORS


                                              Charles S. Tucker
                                              Secretary
Jonesboro, Georgia
July 3, 1998

- --------------------------------------------------------------------------------
IMPORTANT:  THE PROMPT  RETURN OF PROXIES  WILL SAVE THE  COMPANY THE EXPENSE OF
FURTHER  REQUESTS  FOR  PROXIES  IN ORDER TO INSURE A QUORUM AT THE  MEETING.  A
SELF-ADDRESSED ENVELOPE IS ENCLOSED FOR YOUR CONVENIENCE. NO POSTAGE IS REQUIRED
IF MAILED IN THE UNITED STATES.
- --------------------------------------------------------------------------------

<PAGE>
- --------------------------------------------------------------------------------
                                 PROXY STATEMENT
                                       OF
                               CCF HOLDING COMPANY
                              101 NORTH MAIN STREET
                            JONESBORO, GEORGIA 30236
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                         SPECIAL MEETING OF STOCKHOLDERS
                                 August 4, 1998
- --------------------------------------------------------------------------------

- --------------------------------------------------------------------------------
                                     GENERAL
- --------------------------------------------------------------------------------

         This proxy statement is furnished in connection  with the  solicitation
of proxies by the Board of  Directors  of the  Company to be used at the Special
Meeting of  Stockholders of the Company which will be held at a branch office of
the Heritage  Bank (the  "Bank"),  the wholly owned  subsidiary  of the Company,
located at 440 North Jeff Drive,  Fayetteville,  Georgia on August 4, 1998, 4:30
p.m. local time. The accompanying Notice of Meeting and this proxy statement are
being first mailed to stockholders on or about July 3, 1998.

         At the Meeting,  stockholders  will consider and vote upon the approval
of an  amendment  to the  articles  of  incorporation  of the  Company to remove
language  that may require  the Company to remain as a savings and loan  holding
company.  The Board of  Directors  of the Company  (the "Board" or the "Board of
Directors")  knows  of  no  additional   matters  that  will  be  presented  for
consideration  at the  Meeting.  Execution of a proxy,  however,  confers on the
designated proxy holder  discretionary  authority to vote the shares represented
by such proxy in accordance with their best judgment on such other business,  if
any, that may properly come before the Meeting or any adjournment thereof.

- --------------------------------------------------------------------------------
                       VOTING AND REVOCABILITY OF PROXIES
- --------------------------------------------------------------------------------

         Stockholders who execute proxies retain the right to revoke them at any
time. Unless so revoked, the shares represented by such proxies will be voted at
the  Meeting  and all  adjournments  thereof.  Proxies may be revoked by written
notice to the  Secretary of the Company at the address above or by the filing of
a later dated proxy prior to a vote being taken on a particular  proposal at the
Meeting.  A proxy will not be voted if a  stockholder  attends  the  Meeting and
votes in person.  Proxies  solicited by the Board of Directors  will be voted in
accordance  with  the  directions  given  therein.  Where  no  instructions  are
indicated,  signed  proxies will be voted "FOR" the amendment to the articles of
incorporation. The proxy confers discretionary authority with respect to matters
the Board does not know about a reasonable time before this  solicitation on the
persons named on the proxy to vote with respect to such other  matters,  if any,
that may properly come before the Meeting or any adjournment thereof.

- --------------------------------------------------------------------------------
                 VOTING SECURITIES AND PRINCIPAL HOLDERS THEREOF
- --------------------------------------------------------------------------------

         Stockholders  of record as of the close of  business  on June 26,  1998
(the "Record Date"),  are entitled to one vote for each share of common stock of
the Company (the "Common  Stock") then held. As of the Record Date,  the Company
had [899,024] shares of Common Stock issued and outstanding.



<PAGE>



         The articles of incorporation  of the Company (the "Articles")  provide
that in no event shall any record owner of any outstanding Common Stock which is
beneficially owned, directly or indirectly, by a person who beneficially owns in
excess of 10% of the then  outstanding  shares of Common Stock (the  "Limit") be
entitled or  permitted  to any vote with respect to the shares held in excess of
the Limit.  Beneficial ownership is determined pursuant to the definition in the
Articles and includes shares  beneficially owned by such person or any of his or
her affiliates or associates (as such terms are defined in the Articles), shares
which  such  person or his or her  affiliates  or  associates  have the right to
acquire upon the exercise of conversion rights or options and shares as to which
such person and his or her affiliates or associates have or share  investment or
voting power,  but shall not include shares  beneficially  owned by any employee
stock ownership plan or similar plan of the issuer or any subsidiary.

         The  presence  in  person  or by proxy of at  least a  majority  of the
outstanding  shares of Common  Stock  entitled  to vote (after  subtracting  any
shares held in excess of the Limit) is necessary  to  constitute a quorum at the
Meeting.  Any shares for which a broker  indicates on the proxy that it does not
have  discretionary  authority (the "broker  non-votes")  will not be considered
present for purposes of  determining  whether a quorum is present.  In the event
there are not  sufficient  votes for a quorum or to ratify the  proposal  at the
time of the Meeting, the Meeting may be adjourned in order to permit the further
solicitation of proxies.

         As to the  approval of the  amendment  to the  Articles as set forth in
Proposal I, by checking the appropriate  box, a stockholder  may: vote "FOR" the
item,  (ii) vote  "AGAINST"  the item,  or (iii) vote to "ABSTAIN" on such item.
Under the  Company's  Articles and Bylaws,  the approval of the amendment to the
Articles  will be  determined  by a  majority  of  votes  eligible  to be  cast,
including  (a) broker  non-votes  and (b) proxies  marked  "ABSTAIN."  All other
matters,  unless otherwise required by law, shall be determined by a majority of
votes cast affirmatively or negatively without regard to (a) broker non-votes or
(b) proxies marked "ABSTAIN" as to that matter.

         Persons  and  groups  owning in excess  of 5% of the  Common  Stock are
required  to file  certain  reports  regarding  such  ownership  pursuant to the
Securities  Exchange Act of 1934,  as amended (the "1934  Act").  The  following
table sets forth, as of the Record Date,  persons or groups who own more than 5%
of the Common Stock,  as well as directors  and  executive  officers as a group.
Other than as noted below, management knows of no person or group that owns more
than 5% of the outstanding shares of Common Stock at the Record Date.
<TABLE>
<CAPTION>
                                                                 Percent of Shares of
                                         Amount and Nature of       Common Stock
Name of Beneficial Owner                 Beneficial Ownership (1)   Outstanding
- ------------------------                ------------------------   ------------
<S>                                            <C>                    <C>
First Financial Fund, Inc.
  One Seaport Plaza - 25th Floor
  New York, New York  10292(2)                  129,580                14.4%
Wellington Management Company
  75 State Street
  Boston, Massachusetts  02109(3)               129,580                14.4%
John Hancock Advisers, Inc.
  101 Huntington Avenue
  Boston, Massachusetts  02199(4)                82,940                 9.2%
</TABLE>


                                       -2-

<PAGE>
<TABLE>
<CAPTION>
                                                                  Percent of Shares of
                                         Amount and Nature of       Common Stock
Name of Beneficial Owner                 Beneficial Ownership (1)   Outstanding
- ------------------------                 ------------------------   ------------
<S>                                               <C>                  <C>
Jeffrey L. Gendell, et al.
  200 Park Avenue, Suite 3900
  New York, New York 10166(5)                       74,910               8.3%
Heritage Bank Employee Stock Ownership Plan
  101 North Main Street, Jonesboro, Georgia(6)      79,200               8.8%


 All directors and executive officers as a group
   (10 people)(7)                                  103,441               11.1%

</TABLE>

- ----------------------------------
(1)  Adjusted  to reflect a 10% stock  dividend  paid on January 2, 1998  except
     with  respect to First  Financial  Fund,  Inc.  and  Wellington  Management
     Company.  The Company  believes the Schedules 13G filed by these owners and
     the other owners  listed in footnotes  (2) and (3) already  reflect the 10%
     stock dividend.
(2)  Based on an amended  Schedule  13G filed on February  10, 1998 showing sole
     voting and shared dispositive power with respect to 129,580 shares.
(3)  Based on an amended  Schedule  13G filed on February  10,  1998  showing no
     voting power and shared  dispositive  power with respect to 129,580  shares
     owned by investment advisory clients of the filer. Amount shown may include
     some or all of the shares held by First Financial Fund, Inc.
(4)  Based on an amended  Schedule  13G  jointly  filed on February 4, 1998 with
     John Hancock Mutual Life Insurance Company, John Hancock Subsidiaries, Inc.
     and The Berkeley  Financial Group showing sole voting and dispositive power
     by the filer with respect to 82,940 shares.
(5)  Based on a Schedule  13D filed  October 3, 1997 showing  shared  voting and
     dispositive power with Tontine Partners,  L.P., Tontine Financial Partners,
     L.P., Tontine Management,  L.L.C.,  Tontine Overseas Associates,  Ltd. with
     respect to 51,810 shares and sole voting and  dispositive  power of Jeffrey
     L. Gendell with respect to 23,100 shares, for a total of 74,910.
(6)  Based upon a Schedule 13G showing shared voting and dispositive  power with
     respect to the shares so owned.
(7)  Excludes  77,401  shares of  Common  Stock  held  under an  employee  stock
     ownership plan (the "ESOP") (79,200 shares minus the 1,775 shares allocated
     to executive  officers) and 30,355 shares held in a management  stock bonus
     plan (the "MSBP") for which Directors Kemp,  Mundy, Lee and Tucker serve as
     members  of  the  ESOP  or  MSBP  Committee  or  Trustee  Committee.   Such
     individuals  disclaim beneficial ownership with respect to such shares held
     in a fiduciary capacity.  Unallocated shares and allocated shares for which
     no timely  direction  is  received  will be voted by the ESOP  trustees  as
     directed by the Board of  Directors or the ESOP  Committee,  subject to the
     ESOP trustees'  fiduciary  duties.  Includes  32,991 shares of common stock
     that the  individuals  have the right to acquire  through  the  exercise of
     options within 60 days of the Voting Record Date.



                                       -3-

<PAGE>
- --------------------------------------------------------------------------------
               PROPOSAL I - AMENDMENT TO ARTICLES OF INCORPORATION
- --------------------------------------------------------------------------------

Article 3 and the Purpose of the Amendment

         The board of directors of the Company has adopted a resolution amending
Article 3 of the Articles.

Set forth below is Article 3 as it currently exists.

         PURPOSE;  POWERS. The purpose of the Corporation is to act as a savings
         and loan  holding  company  and to engage in any lawful act or activity
         for which  corporations  may be  organized  under the Georgia  Business
         Corporation  Code  (hereinafter   referred  to  as  the  "Code").   The
         Corporation shall have all the powers of a corporation  organized under
         said Code.

         As it is currently written, Article 3 may require the Company to remain
as a savings and loan holding company  because of the unintended  consequence of
use of the word "and" rather than "or" in the first  sentence.  The Company is a
financial  institution  holding  company in the savings and loan holding company
form. The Company wishes to remain as a financial  institution  holding company,
but in the bank holding  company form. For the Company,  the primary  difference
between the two forms is that  Heritage  Bank would hold a bank  charter  rather
than a thrift charter.

         The  current  wording of Article 3 is not  required  for the Company to
operate Heritage Bank in either form. However, the current wording may not allow
the Company to operate as a bank holding  company  because  federal law does not
enable the  Company to be both a savings  and loan  holding  company  and a bank
holding company.  The proposed amendment would eliminate doubt about whether the
Company can be a bank holding company.

         Set forth below is Article 3 as it is proposed to be amended.

         PURPOSE;  POWERS.  The purpose of the  Corporation  is to engage in any
         lawful act or activity for which  corporations  may be organized  under
         the Georgia Business  Corporation Code (hereinafter  referred to as the
         "Code").  The  Corporation  shall have all the powers of a  corporation
         organized under said Code.

         The  amendment  would  remove  the words "to act as a savings  and loan
holding company and" from Article 3 as they are not necessary.

         The Company  wishes to obtain a  commercial  bank  charter for Heritage
Bank so that the  charter  of the bank  will  more  closely  match  the  current
operations  of  Heritage  Bank.  The  Company  does  not  intend  to  materially
restructure the operations of Heritage Bank once it becomes a commercial bank as
the  restructuring  has already been  accomplished.  The application to become a
commercial  bank has  received  regulatory  approval.  However,  at the time the
charter of Heritage Bank is switched to that of a commercial  bank,  the Company
will become a bank holding  company by operation of law. The Company has applied
for  approval to become a bank holding  company and expects  that this  approval
will be received.  The Company  does not intend to  materially  restructure  its
operations after it becomes a bank holding company.


                                       -4-

<PAGE>



         The  amendment is being  proposed  because it is not clear  whether the
current  language in Article 3 will allow the  Company to become a bank  holding
company.

Background of the Amendment and the Impact of the Amendment

         General.  The  primary  activity  of  the  Company  is  monitoring  its
investment in Heritage Bank. The Company does not expect to fundamentally change
the  operations  of the Company or Heritage  Bank in the future,  regardless  of
whether the amendment to the Articles is approved.

         The Company has come to realize  during the past several  years that in
order to remain  competitive  in the financial  services  industry,  it, through
Heritage Bank, must provide more services than those provided by the traditional
thrift institution. During the past several years, Heritage Bank has transformed
itself  from  a  traditional  thrift  institution  (generally  offering  limited
passbook  and  other  accounts  and  primarily   offering  one-  to  four-family
residential  mortgage  loans) to a financial  institution  offering the expanded
services of a commercial bank (generally also offering  checking and other types
of accounts and commercial  and other types of loans).  During this time period,
Heritage Bank has grown from one full service  branch with two customer  service
facilities  into five full service  branches,  deposits have  doubled,  the loan
portfolio has doubled and total assets have nearly doubled.

         Heritage Bank no longer operates as a traditional  thrift but still has
a thrift  charter.  Likewise,  the Company  controls an entity that is very much
like a bank  but the  Company  is not a bank  holding  company.  Most  financial
institutions do not hold thrift charters and most holding companies of financial
institutions are not savings and loan holding companies.  The proposed amendment
and change in charter would allow Heritage Bank to complete, in form, the change
that has already occurred in substance.

         Company.  The Company is  currently  regulated  by the Office of Thrift
Supervision of the Department of the Treasury. The Company has applied to become
a bank  holding  company  regulated  by the Board of  Governors  of the  Federal
Reserve  System.  The Company  will be  chartered  by the State of Georgia  both
before and after the proposed  change in form. The principal  difference will be
that (1) the  Company  will be subject to capital  requirements  that should not
materially  impact the  Company  and (2) the  Company  will be  expected to be a
"source of strength" to Heritage Bank. This second new requirement would require
the  Company to provide  capital to  Heritage  Bank in the event  Heritage  Bank
became undercapitalized but it is not expected that this requirement will have a
material  impact on the Company as Heritage  Bank has for many years had capital
levels  greatly  in excess of the  amount  required  under  either  its  current
regulatory  requirements  or those that would result from  becoming a commercial
bank.

         Because of the limited  operations of the Company both before and after
the  proposed  amendment,  the change in form is not expected to have a material
impact on the Company or its stockholders.

         Heritage Bank.  Primarily,  Heritage Bank is currently regulated by the
Office of Thrift  Supervision  of the  Department of the Treasury as a federally
chartered savings bank.  Secondarily,  Heritage Bank is regulated by the Federal
Deposit  Insurance  Corporation.  Heritage  Bank has  applied  for and  received
approval to become a  Georgia-chartered  commercial bank primarily  regulated by
the  Department of Banking of Georgia and  secondarily  regulated by the Federal
Deposit  Insurance  Corporation.  Heritage Bank has, for many years, had capital
levels  greatly  in excess of the  amount  required  under  either  its  current
regulatory requirements or those that would result from becoming a

                                       -5-

<PAGE>



commercial bank. The difference  between these capital levels is not significant
to Heritage Bank. The level and amount of federal deposit  insurance will not be
affected by the proposed changes.

         Because  Heritage  Bank is  already  operated  in  large  measure  as a
commercial  bank,  the change in charter of Heritage Bank and the change in form
of the Company is not expected to have a material impact on Heritage Bank or its
customers.

Stockholder Approval

         Article 3 may not be amended  without the approval of the  stockholders
of the Company. Pursuant to the Articles, a majority of the votes eligible to be
cast must be voted by stockholders,  in person or by proxy, in favor of Proposal
I.

         THE BOARD OF  DIRECTORS  RECOMMENDS  THAT  STOCKHOLDERS  VOTE "FOR" THE
APPROVAL OF THE AMENDMENT TO THE ARTICLES.

- --------------------------------------------------------------------------------
                                  MISCELLANEOUS
- --------------------------------------------------------------------------------

         The  cost of  soliciting  proxies  will be borne  by the  Company.  The
Company  will  reimburse  brokerage  firms and other  custodians,  nominees  and
fiduciaries for reasonable  expenses incurred by them in sending proxy materials
to the beneficial  owners of Common Stock. In addition to solicitations by mail,
directors,  officers and regular  employees  of the Company may solicit  proxies
personally  or by telephone  without  additional  compensation.  The Company may
retain a proxy  solicitor to assist in the  solicitation of proxies at a cost of
approximately [$3,000], plus reimbursement of certain incurred expenses.

- --------------------------------------------------------------------------------
                                  OTHER MATTERS
- --------------------------------------------------------------------------------

         The Board of  Directors is not aware of any business to come before the
Meeting other than the matter described in this proxy statement. However, if any
other  matters  should  properly  come before the Meeting,  it is intended  that
proxies in the accompanying  form will be voted in respect thereof in accordance
with the judgment of the persons named in the accompanying proxy.

- --------------------------------------------------------------------------------
                              STOCKHOLDER PROPOSALS
- --------------------------------------------------------------------------------

         In order to be eligible for inclusion in the Company's  proxy materials
for next year's annual meeting of Stockholders, any stockholder proposal to take
action at such meeting must be received at the  Company's  executive  offices at
101 North Main Street,  Jonesboro,  Georgia  30236,  no later than  November 18,
1998.


                                              BY ORDER OF THE BOARD OF DIRECTORS


                                              Charles S. Tucker
                                              Secretary

Jonesboro, Georgia
July 3, 1998

                                       -6-

<PAGE>

- --------------------------------------------------------------------------------
                               CCF HOLDING COMPANY


- --------------------------------------------------------------------------------
                         SPECIAL MEETING OF STOCKHOLDERS
                                 August 4, 1998
- --------------------------------------------------------------------------------

         The  undersigned  hereby appoints the Board of Directors of CCF Holding
Company ("Company"),  or its designee, with full powers of substitution,  to act
as attorneys and proxies for the undersigned, to vote all shares of Common Stock
of the Company which the undersigned is entitled to vote at a special meeting of
stockholders ("Meeting"),  to be held at the Heritage Bank branch located at 440
North Jeff Davis Drive,  Fayetteville,  Georgia on August 4, 1998,  at 4:30 p.m.
and at any and all adjournments thereof, in the following manner:





                                                        FOR    AGAINST   ABSTAIN
                                                        ---    -------   -------

1.   The approval of an amendment to Article 3 of
     the articles of  incorporation of the Company 
     to remove language that may require the
     Company to remain as a savings and loan 
     holding company.                                   |_|      |_|       |_|



In their discretion, such attorneys and proxies are authorized to vote upon such
other  business as may  properly  come  before the  Meeting or any  adjournments
thereof.

         The Board of Directors recommends a vote "FOR" the listed proposition.
                                                   ---

- --------------------------------------------------------------------------------
THIS PROXY WILL BE VOTED AS DIRECTED, BUT IF NO INSTRUCTIONS ARE SPECIFIED, THIS
SIGNED PROXY WILL BE VOTED FOR THE PROPOSITION  STATED. IF ANY OTHER BUSINESS IS
PRESENTED AT SUCH MEETING, THIS PROXY WILL BE VOTED BY THOSE NAMED IN THIS PROXY
IN THEIR BEST JUDGMENT.  AT THE PRESENT TIME, THE BOARD OF DIRECTORS KNOWS OF NO
OTHER BUSINESS TO BE PRESENTED AT THE MEETING.
- --------------------------------------------------------------------------------

<PAGE>



                THIS PROXY IS SOLICITED BY THE BOARD OF DIRECTORS

         Should the undersigned be present and elect to vote at the Meeting,  or
at any  adjournments  thereof,  and after  notification  to the Secretary of the
Company at the Meeting of the  stockholder's  decision to terminate  this proxy,
the power of said  attorneys  and proxies shall be deemed  terminated  and of no
further force and effect. The undersigned may also revoke this proxy by filing a
subsequently  dated proxy or by written  notification  to the  Secretary  of the
Company of his or her decision to terminate this proxy.

         The  undersigned  acknowledges  receipt  from the Company  prior to the
execution of this proxy of Notice of Special Meeting of Stockholders and a proxy
statement dated July 3, 1998.



Dated:                           , 1998
       --------------------------


- ---------------------------------------          -------------------------------
SIGNATURE OF STOCKHOLDER                         SIGNATURE OF STOCKHOLDER



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PRINT NAME OF STOCKHOLDER                        PRINT NAME OF STOCKHOLDER

Please  sign  exactly  as your name  appears  on this  proxy.  When  signing  as
attorney, executor,  administrator,  trustee, or guardian, please give your full
title. If shares are held jointly, each holder should sign.


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PLEASE  COMPLETE,  DATE,  SIGN,  AND MAIL THIS PROXY  PROMPTLY  IN THE  ENCLOSED
POSTAGE-PREPAID ENVELOPE.
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